Search Analyst Job Description
Search analyst
provides support for cross-functional teams to improve search quality online and implements SEO best practices with our websites.
Search Analyst Duties & Responsibilities
To write an effective search analyst job description, begin by listing detailed duties, responsibilities and expectations. We have included search analyst job description templates that you can modify and use.
Sample responsibilities for this position include:
Expert in Adwords, Google PLAs, Bing & understanding of alternative search engines including Facebook
Exhibits understanding and ability to clearly discuss paid search fundamentals (Acronyms, Jargon, etc)
Deliver cross-channel media plans - developing insights, writing briefs, and guiding plan development both internally and with partner agencies
Serve in a lead digital media strategy role on BLITZ client accounts – developing and executing strategic recommendations in line with client objectives
Work with the Director of Search + Media to refine, evolve, and build upon the agency’s digital media service offerings – identifying the ideal suite of tools/platforms for insights and planning, documenting agency processes for media and communications planning, and educating cross-agency personnel on emerging media best practices
Participate in the business development process to provide digital media expertise, and collaborate with cross-agency teams to win client accounts
Align search strategies and tactics between digital marketing, industry marketing, field marketing and advertising, larger online business partners
Continuously optimize and communicate critical performance metrics (ROI, CTR, conversion data, traffic, bounce)
3-4 years experience with creating and implementing SEO/Search Marketing Strategy
Expert knowledge of natural search engine listings and search algorithms (Google and Bing)
Search Analyst Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for Search Analyst
Typically a job would require a certain level of education.
Employers hiring for the search analyst job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Digital Marketing, Marketing, Computer Science, Business, Statistics, Mathematics, Economics, Advertising, Engineering, Education
Skills for Search Analyst
Desired skills for search analyst include:
Current and developing SEO trends and best practices
Paid search
SEO best practices
Facebook
MS Office tools
Marketing principles and techniques
Twitter highly
AP Style
Current software engineering practices
Enterprise search platforms
Desired experience for search analyst includes:
Familiarity with the components of search algorithms and methodologies
Proficiency with Microsoft Office (especially Excel and PowerPoint)
Passion for world cultures and web-enabled globalization of trends, goods, and ideas
As a subject matter expert, develops and presents recommendations from accurate assessments and/or analysis
Understanding of relationship between paid and natural search
Bachelor’s Degree in business management, marketing or advertising
Search Analyst Examples
1
Search Analyst Job Description
Job Description Example
Our growing company is looking to fill the role of search analyst. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for search analyst
- Actively participating in meetings and proactively documenting takeaways and next steps
- Partnering with Strategy & Analytics capability on budget allocations and providing data-based rationale for these recommendations
- Demonstrated ability to build out new ad groups and campaigns Account optimization of bids and KPIs to meet client needs
- Pulling and organizing reports on a daily/weekly/monthly basis and generating insights from the data
- Review competitive tactics and make recommendations on how to overcome
- Flawless execution of Q/A fundamentals and implementation of Q/A best practices in daily tasks providing proactive recommendations on optimization/growth opportunities
- Implement and monitor tests A/B landing page and copy tests
- Train others clear ability to delegate tasks when appropriate
- Understanding of pacing, flighting and nuances of managing client spend
- Able to present observations/insights/recommendations on client calls
Qualifications for search analyst
- Excellent phone ability
- Proficiency with Microsoft Windows 7 and Microsoft Office Suite
- Participate in and contribute to all Team/Client/Partner meetings
- Create Excel pivot tables, formulas, graphs, and chart
- Complete budget tracking documents and review with Search Manager
- Traffic, upload, and QA keywords, leveraging the Bid Management Tool process
2
Search Analyst Job Description
Job Description Example
Our company is growing rapidly and is looking for a search analyst. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for search analyst
- Monitor and report any account anomalies to manager
- Create complex Python scripts to automate SEM bidding day to day tasks
- Organic search marketing team
- Opportunities that improve overall program performance, for the categories you oversee
- Perform keyword research and recommend on-page optimization based on business objectives for both
- Ensure revenue, budget, ROI, and other business goals are met
- Analyze user behavior on landing pages and conversion funnels using web analytic tools
- Collaborate with the other marketing channels to exchange data observations & learning
- Engage daily with manager and business partners to advise on business goals and campaign objectives
- Work with the team to analyze client sites and new prospects from SEO perspective including identification of site issues, indexation issues, keywords, content or meta data issues, search engine penalties, keyword opportunities
Qualifications for search analyst
- Skilled at developing strong relationships with leaders, team members, and cross-functional partners across the organization
- 2+ years experience with Fortune 1000 brands and/or within an agency environment required
- Advanced experience with Google, Yahoo & Bing
- Advanced experience with at least one bidding platform such as Marin, Kenshoo or Doubleclick
- Excellent writing skills with an attention to detail
- BA/BS or equivalent in Marketing, or a related field is preferable
3
Search Analyst Job Description
Job Description Example
Our growing company is looking to fill the role of search analyst. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for search analyst
- Identifying key opportunities to drive our product roadmap – analyzing complex data from multiple sources
- Measuring and understanding performance, running real world tests
- Optimizing our campaigns performance, troubleshooting issues, and proposing improvements that will have immediate impact
- Building key metrics and reports that will bring actionable insights to teams across the business
- Acquire a deep understanding of our machine learning based technology
- Master our internal analytics and reporting tools (SQL, Hadoop, Excel, Tableau)
- Be creative and bring new ideas to drive more performance
- Optimizing our clients campaign performance, troubleshooting issues, and proposing improvements that will have immediate impact
- Gather the requirements for the search business intelligence needs for our team and our business partners
- Own the design, development, maintenance and delivery of BI reporting, analyses, dashboards
Qualifications for search analyst
- Experience in designing and executing tests on ad copy & landing pages
- An organized, self-motivated individual with great attention to detail and focus on quality of results
- Bid strategy optimization and testing
- Produce extensive operational and ad-hoc reports, delivering routine metrics and dashboards for management
- Build and automate reporting/dashboards for key business processes
- Write ad-hoc reporting queries
4
Search Analyst Job Description
Job Description Example
Our company is hiring for a search analyst. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for search analyst
- Establish and continually enhance reporting and analysis processes
- Perform deep dives to explain metrics or data anomalies, identify root cause for anomalies and provide corrective recommendations
- Travel 10% of the time, mostly within the US
- Plan, manage bids, and optimize Pay Per Click (PPC) campaigns on top search engines and portals, such as Baidu
- Manage campaigns based on budgets and target goals from responsible products
- Build and expand on product-relevant keyword lists for responsible products
- Develop and test effective keyword ad creative
- Oversee reporting, analysis, and optimization of all PPC campaigns on an ongoing basis
- Communicate regularly with product marketing teams and markets regarding timeline, budget, and deliverables
- Coordinate landing page development with Web Developer and Product Marketing teams
Qualifications for search analyst
- Respond to high priority requests from business users
- Interface with other technology teams to extract, transform, and load data from a wide variety of data sources using ETL and SQL
- Understand data models and continuously develop business metadata and documentation to support ad-hoc and pre-built reporting
- 1+ years of experience in relevant business domains
- Strong background in analytical positions, with a bias towards B2C Marketing
- Expertise with SQL and data warehousing concepts
5
Search Analyst Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of search analyst. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for search analyst
- Planning and executing paid and natural search campaigns for clients
- Serves as operational administrator and dashboard owner of Bright Edge tool and Google Analytics for websites across the enterprise
- Investigates, identified, and resolves known or suspected SEO/SEOM issues and issues from outside sources, including voice of customer data, notes, bug reports, site outages, research, and internal observations
- Creates purchase funnels in GA for reporting conversion for e-commerce activity and ROI
- Implements GTM tags via GA
- Partners with Database Marketing and Email Marketing team members to ensure contact strategies are tagged, tested, and analyzed for continuous improvements with regards to email conversion and 360 digital campaigns with email and social components that tie back to the website as they apply to digital advertising efforts
- Partners with and provides strategic recommendations to the Regional Digital Managers, Director, and Media Agency to purchase, track, analyze web analytics and report on campaign performance, while staying within allotted budget requirements
- Provides supporting data insights that help measure the impact of new website functionality, and campaign/promotional landing pages that help optimize user experiences
- Provides regular reports enterprise wide on organic and paid performance/provides reports to Regional Digital Managers and/or Director to include in roll-up 360 reports and regular analytics reports to support website design changes
- Set up, monitor and maintain weekly performance metrics for Search
Qualifications for search analyst
- 1-3 years of experience in online marketing required, ideally in enterprise-level SEO (SEM knowledge a plus)
- Fundamental knowledge and experience with web analytical tools, Adobe SiteCatalyst, Coremetrics, Webtrends, Google Analytics
- Strong bias for action and sense of urgency
- Experience working with Oracle and/or Redshift
- Ability to operate successfully and independently in a fast-paced, results-oriented environment
- A Bachelor’s degree in a related field, or an equivalent combination of formal education and directly related experience, is required