Search Engine Marketing Job Description
Search engine marketing
provides support for Google Ads/Bing Ads pay-per-click and SEO such as website crawl, keywords report, basic SEO audit, competitive analysis, SEM campaigns setup in Google Ads & Bing Ads, etc.
Search Engine Marketing Duties & Responsibilities
To write an effective search engine marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included search engine marketing job description templates that you can modify and use.
Sample responsibilities for this position include:
Construction of clients’ online ad campaigns which will include work in Google AdWords, Bing Ads, MatchCraft, or other SEM platforms
Provide analysis of results and make continuous recommendations through social media, Adwords, Outbrain, Taboola
Perform keyword research and analysis from Google Adwords tool and other commonly used tools for new and ongoing online initiatives competitor analysis
Plan, implement and optimize all campaigns
Research and select keywords, ad copy testing, bid management, landing page optimization, budget management
Business owner of the search marketing channel
Develop short and long-term PPC account strategies and roadmaps
Manage the day-to-day search marketing activities across multiple search engines (Google, Yahoo, MSN, Bing, ) including campaign planning, implementation, keyword bid management, performance monitoring, and optimization of paid search campaigns
Forecast and budget
Review and optimize keyword coverage, account structure, negative keyword strategies, bidding strategies, ad copy messaging, landing page experience, and conversion flows
Search Engine Marketing Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Search Engine Marketing
List any licenses or certifications required by the position: SA360
Education for Search Engine Marketing
Typically a job would require a certain level of education.
Employers hiring for the search engine marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Education, Communications, Advertising, Computer Science, Mathematics, Statistics, Communication, Technical
Skills for Search Engine Marketing
Desired skills for search engine marketing include:
HTML
Microsoft Office
Excel
Google Analytics
Bing Ads
CSS
SQL
Screaming Frog
Search Console
AdWords
Desired experience for search engine marketing includes:
Strong written and oral presentation and interpersonal skills
Preferably, a BA/BS in Communications, Business Administration, Marketing
7+ years of experience in the paid search/search marketing industry, preferably in an agency environment
Deep knowledge of SEM and working knowledge of current and emerging trends and technologies
Ability to demonstrate business value and work with multiple business units and across teams
Strong information design and project management skills
Search Engine Marketing Examples
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Search Engine Marketing Job Description
Job Description Example
Our innovative and growing company is hiring for a search engine marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for search engine marketing
- Manage the company’s paid Search Engine Marketing (SEM) programs on Google AdWords
- Design and execute A/B tests on ad copy
- Demonstrates agility in constructing insightful, meaningful real-time dialogue with clients about the work their business
- Drive comprehensive SEO strategy executing both on-page and off-page tactics to improve organic performance
- Track expenditures vs
- Manage Agency partners for daily execution and optimization of paid search campaigns, including bid management, budget allocation, performance monitoring, keyword expansion, ad copy development and testing, engine beta testing
- Build and manage an operational structure to support SEM around the world in multiple languages
- Create standardized KPIs/metrics to measure performance at various stages of the buyer journey
- Develop creative strategies to further enhance conversion and drive revenue on new and mature paid search campaigns
- Integrate SEM practice with the SEO (Search Engine Optimization) practice leads
Qualifications for search engine marketing
- Learn about the components of search engine optimization (SEO or organic search) optimizing for organic search
- 3+ years of SEM experience managing PPC campaigns across Google (Yahoo and/or Bing experience also preferred)
- ABILITY TO ARTICULATE THOUGHTS AND FINDINGS effectively BOTH ORALLY AND IN WRITING
- Minimum of 5-7 years of online experience, specifically developing and executing paid search strategies
- Results-oriented individual with proven ability to execute with excellence and demonstrated leadership in strategic initiatives
- Ability to thrive while facing multiple tasks and tight deadlines
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Search Engine Marketing Job Description
Job Description Example
Our innovative and growing company is looking for a search engine marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for search engine marketing
- Recommend changes to website architecture, content, linking and other factors to improve SEM positions for target keywords and to ensure SEM best practices are properly implemented on newly developed code
- Manage campaign expenses, stay on budget, estimate monthly costs and reconcile any discrepancies
- Translates the results and learnings into actionable recommendations by compiling and documenting campaign analysis and performance reports to optimize and improve performance
- Works cross-functionally and collaboratively with regional teams and product divisions in deploying search strategies
- Works closely with content creators to identify, plan, execute and optimize multi-channel content- oriented campaigns (online, social, mobile, ) to get the highest ROI
- Conducts research to stay on top of industry trends to identify new opportunities
- Partner with other key departments (e.g., Product Management, Public Relations, ) to help elevate search channel performance
- Keep current with changes to search engines and stay abreast of latest trends in this space
- Motivate and develop the team
- Identify possible partnership opportunities
Qualifications for search engine marketing
- Experienced digital marketer with more than 5 years' experience with SEM
- Proven leader, with people management experience and a track record of building high-performing digital marketing teams
- Skilled in the art and science of digital analytics, as proven with experience in leveraging enterprise web analytics platforms
- Has experience with leading digital marketing platforms and leveraging technology to improve capability, drive operational efficacies and business results
- Skilled presenter with extensive experience interacting with executives
- Experience working with or at a large matrix organization, appreciates and understands how to navigate the organization to get things done
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Search Engine Marketing Job Description
Job Description Example
Our company is looking to fill the role of search engine marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for search engine marketing
- Possess engaging communication skills with internal and external teams on their SEM campaigns via email or phone
- Quickly and effectively design and implement campaign launches to meet client requirements and goals
- Support specific business teams to drive growth in share of voice, organic traffic, usability, online leads, and revenue
- Present SEO & SEM strategies and ideas to executive team, non-subject matter experts
- Perform keyword research and competitive analysis to create keyword strategies for optimal on-site performance
- Establish best practices, and documentation regarding search as it affects online traffic, revenue, site performance, industry trends, competitive analysis & insights, audience needs, and content audits
- Communicate SEO and SEM performance & network growth based on implemented optimizations through ad-hoc analysis, monthly reports, and internal dashboards
- Stay current on SEO, SEM, search landscape, and emerging trends, identify tools and reports to automate processes or deliver more sophisticated analysis
- Be part of a team that is responsible for creating interactive strategy across categories
- Assists in flighting of time-sensitive promotions
Qualifications for search engine marketing
- Professional communication skills with ability to work successfully with any personality type
- Highly proactive with good follow-through for projects and assignments
- Fashion forward thinker
- Degree or pursuing a degree in Business, Marketing or Communications
- Advanced expertise using website analytics tools
- Knowledge and experience of relevant software and analytical tools
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Search Engine Marketing Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of search engine marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for search engine marketing
- Works to define SEO & SEM strategy and establish goals/objectives for clients, platforms and owned sites
- Includes detailed plans for paid media, keywords, link building, onsite technical, on-page and off-page tactics, and alignment with cross-functional team on content plans
- Identify and evaluate digital media strategy opportunities with particular emphasis on PPC and retargeting
- Drive business results focused on revenue and program expense management
- Serve as the main point of contact between SEM agency and the Company
- Work directly with the Search Services Supervisor to provide reporting and analysis on client performance
- Gather industry research and trade intelligence to determine campaign needs for each client
- Work with the Search Services team to gather data for monthly client reports
- Help in creating and optimizing campaigns to be run within Google and Bing
- Gather spend data for each paid search client on a weekly basis
Qualifications for search engine marketing
- A minimal 8 years of experience in paid search engine marketing (SEM) with
- Demonstrable record of increasing ad spend efficiency, click through conversions, and ROI metrics
- Expertise with standard SEM marketing analytics tools
- Ability to clearly communicate technical information to non-technical audience
- Intermediate working knowledge in marketing, digital marketing, social media channels and creating content
- Familiarity with CoreMetrics/NetInsights
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Search Engine Marketing Job Description
Job Description Example
Our company is looking for a search engine marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for search engine marketing
- Provide assistance with a range of additional projects
- Actively manage the ongoing search engine marketing program while coordinating the execution of those programs between our marketing leaders and our search vendor
- Provide weekly, monthly, quarterly, and ad hoc reporting to various stakeholders with respect to the performance of our search marketing efforts, both organic and paid
- Works closely with the web team and marketing stakeholders to ensure the web site content is reflective of our organic search keywords and thought leadership
- Assists other members of the digital marketing team in executing integrated digital marketing initiatives educating the digital marketing team on the performance and strategic opportunities with search engine marketing
- Ongoing execution of SEO project, and ensure the quality
- Content management- Maintain and update brand and key markets content on the website
- Online Marketing (Marketing automation) – Drive content syndication, online advertising and other web-based lead generating initiatives
- Collaborate with marketing team members, business line leaders and (where required) external vendors on developing and maintaining AHCS, Radiology and Interventional websites, recruiting sites and social platforms
- Lead search engine optimization efforts
Qualifications for search engine marketing
- Experience with analytics platforms like Google Analytics a plus
- Search Agency experience
- Leading dedicated team of specialists in their day to day responsibilities to meet client expectations take care of team mates’ career progression
- Proven record of min
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- 3-5+ years’ experience leading client-facing projects, ideally in consulting, agency or other marketing service business-related services