Senior Digital Marketing Resume Samples

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EM
E Marvin
Elvie
Marvin
44014 Frances Mall
San Francisco
CA
44014 Frances Mall
San Francisco
CA
Experience Experience
03/2015 – present
Philadelphia, PA
Senior Digital Marketing Executive
Senior Digital Marketing Executive
03/2015 – present
Philadelphia, PA
Senior Digital Marketing Executive
03/2015 – present
  • Planning, management and delivery of email marketing campaigns including writing copy,
  • Oversee all digital activity including SEO, PPC, website management, email marketing, intranet curation, social media channels, video content and online advertising
  • Assisting with a range of communications and marketing projects
  • Agencies who contact the hiring manager directly regarding this role will be removed from the PSL or banned from it moving forward
  • Management of external agency relationships
  • Development and communication of Corporate social responsibility (CSR) initiatives
  • Facilitate training across the firm for online champions and consistently keep abreast with latest online developments
07/2012 – 01/2015
Phoenix, AZ
Senior Digital Marketing Specialist
Senior Digital Marketing Specialist
07/2012 – 01/2015
Phoenix, AZ
Senior Digital Marketing Specialist
07/2012 – 01/2015
  • Play a hands-on role in managing and optimizing all search marketing activities, including PPC, display and video advertising and SEO (local and national)
  • Growing and learning whilst sharing what is working and what is not with team members from all over the world
  • Assist the Merchandising and Web Production teams on implementing onsite merchandising programs. Ensure all site links contain the proper tracking parameters
  • Update and optimize content for websites and blogs, including posting new content and editing existing pages with copy, graphics, multimedia, social media, etc
  • Coordinate the design, customer segmentation, messaging and analytics for all email marketing campaigns through our marketing automation platform
  • Owning and cultivating key strategic relationships with advertising partners
  • Create, manage, and track marketing campaigns within Salesforce.com and Pardot marketing automation system; adhere to all stated marketing operations processes
03/2006 – 05/2012
Chicago, IL
Senior Digital Marketing Strategist
Senior Digital Marketing Strategist
03/2006 – 05/2012
Chicago, IL
Senior Digital Marketing Strategist
03/2006 – 05/2012
  • Lead email/mobile campaign strategy development with internal business partners, with an emphasis on cross-channel integration
  • Lead and/or assist in the strategic development of mapping out card member product/service touchpoints that will get translated into multichannel digital communications
  • Familiarity working with retargeting (both site and list-based) advertising campaigns
  • Manage schedules and adhere to processes to ensure each email/mobile communication is deployed on time
  • Assist in the building and implementation of multichannel communications to current card member base by collaborating with Discover.com Site and Paid Display Media teams
  • Establish digital marketing campaign performance monitoring and reporting for company and clients
  • Project manage multiple digital initiatives of significant scope and complexity
Education Education
Bachelor’s Degree in Marketing
Columbia University
Bachelor’s Degree in Marketing
Skills Skills
  • Detail oriented, highly organized, and able to effectively multi-task, prioritize work and meet deadlines
  • Strong management skills, excellent oral and written communication skills
  • Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data
  • Excellent communication, interpersonal skills and ability to manage by influence
  • Strong collaboration skills and proven ability to work across functions
  • Knowledge of Tableau, Qlik and other business intelligence tools is
  • Demonstrated ability to produce high-quality work in a fast-paced, deadline-driven environment
  • Willingness to change & ability to work efficiently in a dynamic environment
  • Previous experience in healthcare, science or an academic setting highly desired
  • Demonstrated ability to optimize content for SEO
Create a Resume
1

Senior Digital Marketing Executive Resume Examples & Samples

  • Management and updating of website content
  • Management of external agency relationships
  • Planning, management and delivery of email marketing campaigns including writing copy,
2

Senior Digital Marketing Specialist Resume Examples & Samples

  • Manage updates and ongoing development of the web experience to ensure all the many systems and applications continue to function in concert
  • Support testing and development efforts as needed for new applications releases
  • Support for new product development
  • Support Compliance and Legal initiatives as they influence the digital footprint
  • Bachelor's degree required; Computer Science, Business or Marketing preferred
  • Demonstrated project management skills; takes direction well and clearly possesses the ability to translate strategy into tactical deliverables
  • Ability to prioritize work effectively and manage multiple projects at any given time
  • Proficient in usage of a CMS, as well as Microsoft Office programs including Word, PowerPoint and Excel
3

Senior Digital Marketing Specialist Resume Examples & Samples

  • Support China Digital Marketing Lead to develop China digital plan, including media, social and interaction to improve brand equity and awareness
  • Work with media buy agency to execute digital media campaigns on PC, Mobile and Social, including innovative media ideas, media cooperation, material production, tracking and reporting
  • Work with digital creative agency to develop assets and interactive programs like Video / Photo Shooting, Mobile H5, etc
  • Generate plan & report for seasonal campaigns and weekly / monthly retainer projects with learnings and findings
  • Coordinate and communicate with internal function teams
  • Manage A&P and follow up agency contracts and payments
  • At least 3-5 years digital marketing, digital media experience
  • 4A digital media/creative agency working experience is preferred
  • Good understanding on digital & social and with great passion
  • Strong digital savvy and eager to learn new technology
  • Good multiple project management skills and work well under high pressure
  • Good verbal and written communication skill to clearly express presentations
  • Excellent PPT /Excel skills
  • Good written and oral English is mandatory
  • Strong beauty sense and sensitivity
  • Fashion relevant experience is a plus
4

Senior Digital Marketing Specialist Resume Examples & Samples

  • 6-8 years of related work experience
  • Extensive experience with CMS systems, HTML, DHTML, ASP, Javascript, and Database-driven Web applications
  • Experience using Web analytics tools
  • Strong problem-solving and analytic skills
  • Demonstrated excellent interpersonal relations and communication skills
  • Demonstrated ability to optimize content for SEO
  • Demonstrated ability to produce high-quality work in a fast-paced, deadline-driven environment
  • Kentico and Sitefinity experience
  • Prior healthcare experience
5

Senior Digital Marketing Specialist Resume Examples & Samples

  • Leverage ongoing web analytics, financial and lead generation metrics to ensure that measurement of the program’s goals are achieved through ongoing digital marketing efforts
  • Support various projects within the Global Digital and Regional Marketing teams
  • Assist in the development of online marketing and eCommerce strategies through the coordination of activities and capabilities to maximize revenue and lead generation opportunities
  • Assist in page creation, writing effective, engaging and call to action online copy. Ensure content is optimized for branding, impact, SEO, web development, and conversion
  • Collaborate with the Digital Marketing and Regional Marketing teams on the strategy, design, and development of digital campaigns and assets that will increase revenue and improve lead generation conversion
  • Leverage web analytics to track campaign results and uncover relevant insights, content gaps, and opportunities for purposeful online dialogs within target communities
6

Senior Digital Marketing Specialist Resume Examples & Samples

  • Assist in the development of online marketing and eCommerce strategy through the coordination of activities to maximize revenue and lead generation opportunities
  • Assist the Merchandising and Web Production teams on implementing onsite merchandising programs. Ensure all site links contain the proper tracking parameters
  • Bachelor’s degree in marketing, business administration, or communications
  • 5+ years of experience with emphasis on digital marketing, eMail Campaigns, digital merchandising, and digital lead generation programs
  • Problem solving skills are critical - must have the ability to drive projects and understand/work through the tasks given
  • Must be detail oriented - must have the ability to identify and resolve problems and complete tasks with attention to detail
  • Experience with “Writing for the Web” techniques to support on-screen consumption
  • Strong business acumen, marketing experience, and customer focus are essential
  • Strong understanding of web analytics metrics and how they are calculated
  • Proven track record of managing multiple projects in a fast-paced marketing environment with a demonstrated ability to meet deadlines and stay within budget
  • Excellent interpersonal skills with the ability to gain consensus and facilitate decision making processes within a matrixed environment
  • Experience with a marketing automation tools and Adobe Analytics highly desirable
  • Proficient in Excel, Word, PowerPoint, and Adobe Photoshop
7

Senior Digital Marketing Specialist Resume Examples & Samples

  • Manage and maintain relationships with external agencies including, but not limited to social partners and other sources of leads
  • Review and process daily lead reports and obtain corrective action, if necessary
  • Gather information on new online sources and provide recommendations for testing for integrating with university, college and/or program specific marketing plans
  • Review and approve invoices and determine disposition of leads that do not meet our requirements
  • Ensure monthly accruals are completed in a timely manner
  • Plan lead flow at the country, degree and program level, negotiating costs and goals with vendors and partners based on strategic priorities and major business initiatives
  • Ensure proper delivery of campaigns from inception, creative development, rate negotiation, through reporting and results measurement
  • Partner with other key departments (e.g., Product, Marketing, Lead Development, PR, etc.) to help elevate social media performance
  • Analyze campaign and channel results to determine how to best allocate marketing dollars to achieve profit and enrollment targets
  • Manage the budget and media planning process with suppliers in accordance with monthly, quarterly, and yearly plans
  • Be familiar and comfortable with reviewing site analytics, including path analysis (experience with Omniture and Google Analytics a plus) to identify possible changes required campaigns
  • Use metrics to analyze, evaluate and report on digital marketing campaigns on the merit of performance and opportunities
  • Produce ad hoc reports as required
  • 3-5 years of experience in the Digital Marketing space - advertising agency experience preferred
  • 2+ years social marketing experience preferred
  • 2+ years of international marketing experience preferred
  • Advanced skill in Microsoft Word, Excel, PowerPoint, email and Internet software
  • Excellent verbal and written communication skills and an ability to work with multiple departments
  • Excellent project management and research skills
  • Direct response experience and prior work in the education industry are a plus
  • Outstanding organizational skills and the ability to handle multiple projects across multiple brands simultaneously while meeting deadlines in a demanding, fast-paced environment
  • Ability to develop strategy, oversee vendors, coordinate with internal stakeholders across the business, and present on progress to senior management
  • Resourceful and self-motivated with an interest in learning and growing in the position
8

Senior Digital Marketing Specialist Resume Examples & Samples

  • Help drive business results through insights gained from a data driven and KPI focused approach
  • Daily analytics monitoring, monthly analytics KPI reporting Support the development of ROI and attribution reports
  • Provide in-depth actionable insights that tangibly improve lead generation performance
  • Create reports from advertising & social channels, website, ratings/reviews, and email utilizing Salesforce CRM, Google Analytics, Eloqua, AdWords/AdCenter, Webmaster Tools, paid social media advertising strategy, Bazaarvoice, Compete, SEMRush, Moz, Google Trends and more
  • Contribute to monthly competitive summary, incorporating search & online advert insights, social & other digital activity that requires unique reporting skills
  • Provide subject matter expertise and thought leadership in the areas of search marketing (SEO and paid) to help execute the digital brand strategy
  • Play a hands-on role in managing and optimizing all search marketing activities, including PPC, display and video advertising and SEO (local and national)
  • Collaborate with marketing managers and content team to optimize all content for organic search visibility
  • Manage test campaigns inside AdWords, AdCenter and Facebook to identify new opportunities for improved lead generation
  • Provide insights to Digital Marketing Manager and agencies to inform improvement of all existing campaigns
  • Collaborate with Digital Marketing Manager, web developers and agencies on specified web projects or campaigns, from requirements writing to execution, ensuring SEO, UX, tracking and all digital best practices are incorporated
  • Support the Digital Marketing Manager in ensuring requirements and user stories are delivered on time and on quality
  • Provide SEO input on any relevant projects or changes on the website or other digital properties
  • Lead or assist in the management of agency partners working on various parts of our business such as paid media, website development or testing & optimization
  • Hold agencies accountable for results while developing strong relationships built on mutual respect and measurable goals
  • Continually invests in staying ahead of digital marketing trends by investing in trainings, certifications, webinars, networking events and other opportunities to sharpen mastery and stay current
  • 3-5 years of experience in a search marketing, online advertising or web analytics role required
  • Certification in Google AdWords basics and search, AdWords advanced display, and Google Analytics preferred
  • Training/certification in SEO (Search Engine Optimization) by qualified organization preferred
  • Must be customer service focused
  • Strong understanding of online space is required with an emphasis on: SEO, PPC advertising, Social Media advertising, Website navigation and usability, testing and optimization, analytics tools and methodologies, email marketing, and mobile technology
  • Advanced proficiency in Google Analytics
  • Strong proficiency in MS Office applications (especially Excel), and various content management systems (CMS)
  • Excellent communication skills with the ability to interact with all levels within the organization
9

Senior Digital Marketing Executive Resume Examples & Samples

  • Oversee all digital activity including SEO, PPC, website management, email marketing, intranet curation, social media channels, video content and online advertising
  • Analyse content and develop web audits to ensure accuracy and appropriateness for intended audience
  • Accurate measurement and monitoring on all platforms
  • Facilitate training across the firm for online champions and consistently keep abreast with latest online developments
  • Ability and comfortable in mentoring a Junior Marketing Executive
  • Ability to prioritise competing demands and deliver quality work to tight deadlines
  • Producing content for intranet, webpages and internal communications initiatives
  • Digital content generation to support graduate recruitment
  • Online design and writing for a legal / professional services audience
  • Development and communication of Corporate social responsibility (CSR) initiatives
  • Assisting with a range of communications and marketing projects
10

Senior Digital Marketing, Kindle Resume Examples & Samples

  • Plan, coordinate and execute digital marketing initiatives in email, on our social properties, on site, and on device
  • Work closely with Kindle Content teams to merchandise and market books and seasonal campaigns
  • Drive high standards in content through guidance and coaching to ensure the team creates strong copy, including irresistible calls-to-action for targeted audiences
  • Analyze content performance on different channels, always seeking ways to improve
  • Analyze traffic patterns and optimize for seasonality, relevance, and selection
  • Minimum of 5 years of relevant work experience in online marketing and/or site merchandising
  • At least 1 year of people management
  • Knowledge of Excel. Comfortable with a varied set of software and editing tools
  • 3 + years experience in project management skills, including work prioritization, planning, and task delegation
  • Proven track record writing customer-facing content that is on-brand, relevant, and tailored to the internet shopper
  • Knowledge of HTML, XML
  • Ability to analyze data quantitatively and use customer research, data and metrics to back up assumptions, identify opportunities, and assess the efficacy of marketing programs
11

Senior Digital Marketing Innovator Resume Examples & Samples

  • Support the strategic objectives of Owners Advisory
  • Implement strategies for consumer awareness, acquisition and retention when using digital channels
  • Be data driven to create marketing messages that resonate with clients to build the customer base
  • An ability to use and integrate the Salesforce/Marketing Cloud suite of products
  • Scripting skills in Javascript, and some Python ability is preferable
  • Create email journeys in Salesforce/marketing cloud
  • Maintain and update customer notes within CRM in Salesforce/Marketing Cloud
  • Digital marketing all-rounder – design skills, and supervised content production across multi-disciplinary channels
  • Social media platforms integration, development and growth
  • Any other adhoc activity pursuant to the digital marketing activity of Owners Advisory
12

Senior Digital Marketing Trafficking Manager Resume Examples & Samples

  • Supervise the project scheduling, implementation and timely completion of various collateral and digital marketing executions across channels, including, but not limited to, email, push, SMS, display
  • Develop and maintain production and deployment schedules across the team and keep all key stakeholders informed of delivery and launch status
  • Troubleshoot and adjust timelines as needed to accommodate fast-paced change
  • Create project management & planning tools that help visualize and capture key workforce capacity, workflow status, time-line and delivery milestones. Introduce and gain adoption for key project and schedule management systems to facilitate transparency and alignment of groups against a common project and planning framework
  • Lead daily/weekly status meetings with internal delivery teams and planning functions to enhance communication and collaboration
  • Develop and enforce internal operation processes to ensure effective management of resources and expectations
  • Work closely across the digital marketing group, consulting on throughput, capabilities, and timeline expectation into all planning and deployment commitments. Charged with ensuring all operating realities are effectively understood and managed against to make sure that deliverables and optimum plans are launched on time and to budget
  • Provide workflow tracking, reporting, and presentation to management and key stakeholders
  • Deliver quality project solutions to business problems or issues within defined budgets and/or timelines
  • Train internal teams on the traffic workflow system and brief creation
  • Research, implement and maintain workflow systems for all production requests going through the team
  • Update and maintain all project revisions, hours, estimates, purchase orders, involves, schedules, employee assignments via appropriate PM software
  • Bachelor degree or equivalent experience in Marketing or Advertising preferred, working in a fast paced digital business and/or media agency is desired
  • Strong experience with Agile/Scrum Framework
  • Demonstrated understanding of digital business landscape
  • Strong analytical and communication skills
  • Demonstrated abilities to work under tight deadlines working with cross-functional teams and multiple vendors
  • Capable of operating independently and without direction, yet has the awareness to identify situations where additional guidance or support is needed
  • PMP Preferred
  • Must be highly organized with strong attention to detail
  • Positive attitude, flexible, works well under pressure
  • Ability to be flexible and precise under aggressive deadlines
  • Strong working knowledge in Microsoft Office Suite (Excel, PowerPoint, Outlook, Word)
  • Experience with project management workflow tools
  • Ability to accurately estimate and scope various types of design and technical development work
  • Ability to manage and track resources against a budget
  • Ability to navigate complicated client IT environments with strong situational awareness, recognizing potential issues before they happen
  • Basic technical knowledge of Web coding practices and/or functional programming processes
13

Senior Digital Marketing Specialist Resume Examples & Samples

  • Oversee USAHS website, landing pages, apps, and other digital assets to ensure that design and content is up-to-date, accurate and engaging; goal is to generate organic leads which is a critical KPI for this role; work with cross-functional team and other marketing team members to identify opportunities for content and site development
  • Develop understanding of competition in the marketplace, industry characteristics, target market information needs and desired user experience
  • Conceptualize, develop and execute organic and social media campaigns for all USAHS programs
  • Manage the day-to-day activities and performance of marketing campaigns; including internal and external email, search, and social campaigns
  • Serve as the primary point of contact and manage the relationship and performance of the digital marketing agency overseeing paid search and display advertising
  • Optimize media buys to approved spending levels and provide targeted spend and lead levels to gauge performance to budget
  • Provide insight and analysis to determine the ROI from various online marketing campaigns, including affiliate, paid search, display and organic/content marketing campaigns
  • Work with product development teams to manage new product launches, developing digital marketing plans focused to key target audiences
  • Design, develop and launch digital campaigns for new products
  • Manage effective, branded marketing communications via the University website, student portal and social media campaigns
  • Work closely with Information Technology to provide technically sound site infrastructure
  • Promotes University’s core values
  • Supports and demonstrates a student-centered philosophy
  • Participates in development and implementation of University’s strategic plan
  • Upholds University’s professional, ethics and integrity standards
  • Fosters a success-oriented, results-driven environment within the University
  • Assists in leading a high-performance marketing team; provides mentoring and development on digital marketing methodologies and promotes a culture of continuous improvement
  • Keeps abreast of digital marketing developments through attendance at professional meetings and seminars, literature
14

Senior Digital Marketing Strategist Resume Examples & Samples

  • Building digital thought leadership for Diageo - you distill your best-in-class digital strategy experience into standout digital direction for Diageo, driving fame for Diageo as a business as well as on a brand level
  • You're an ideas person; brand teams will enjoy partnering with you as you bring strategic consumer-centric thinking and are able to challenge plans creatively
  • You are ferociously passionate about data driven marketing and use data and digital tools to lead to a better result, and understand all the offerings of the Digital Centre of Excellence
  • You're a leader. Your team is small, but your influence knows no bounds, and you have strong relationships across the business, working with every brand team
  • You are agile – working across a portfolio of brands, whilst still staying current with external best practice and industry thinking
  • Strong experience in planning / strategy - you will demonstrate the real commercial impact you have made via digital!
  • Ideally you will have come from an agency background (media or creative) or consultancy
  • Superb at leading and working as part of a multi-market, multi-discipline team with a proven ability to manage multiple stakeholders while maintaining integrity of idea and quality in delivery
15

Senior Digital Marketing Executive Resume Examples & Samples

  • You will be a Digital Marketing specialist with at least 2 years of experience
  • You have a broad digital experience including social media, display, SEO and PPC as well as having experience working with digital media agencies
  • You have implemented large, successful campaigns and defined targets for your media strategy
  • Experience negotiating and planning with external media agencies
  • A self-motivator and keen to learn
  • Outgoing and personable
  • You have budget management experience
  • You do regular KPI reporting and analysis
  • Good communications skills and a good understanding of stakeholder management
16

Senior Digital Marketing Executive Resume Examples & Samples

  • Bachelor degree graduate with 2 years minimum experience working within a Digital Marketing role (preferably within a luxury brand)
  • Sound knowledge of Google Analytics, Photoshop and basic knowledge of HTML
  • Proven examples to show creative eye and ability
  • Excellent written and spoken level of English essential
  • Strong knowledge of IT and data processing skills
  • Understanding of SEO preferable
  • Candidates should apply in writing with a covering letter highlighting their relevant experience for this role, attaching their CV and email to Lucy Handley at lucy.handley@britishfashioncouncil.com
  • Application closing date: Monday 17th October 2016
  • Candidates must be eligible to live and work in the UK
  • Candidates must meet the essential Business Skills, Person Specification and Professional Experience & Skills criteria for consideration
  • Unfortunately The BFC is unable to respond personally to candidates that do not meet the mandatory criteria Successful candidates will be notified in writing and invited for a 20 – 30 minute first-stage interview with the Senior Marketing Manager
17

Senior Digital Marketing Strategist Resume Examples & Samples

  • Lead and/or assist in the strategic development of mapping out card member product/service touchpoints that will get translated into multichannel digital communications
  • Manage schedules and adhere to processes to ensure each email/mobile communication is deployed on time
  • Assist in the building and implementation of multichannel communications to current card member base by collaborating with Discover.com Site and Paid Display Media teams
  • Report on key email/mobile performance metrics using current software platforms and deliverability benchmarks. Responsible for reporting out the following analytics: Deliverability, Opens, Opt-outs, Subject line testing and Click-thru’s
  • Use campaign results to recommend and implement new initiatives to improve campaign performance
  • Collaborate with business partners, internal and external creative agencies to create a consistent brand feel and ensure channel best practices are implemented across all email/mobile communications
  • Assist in the management of vendor contracts and relationships
  • 3 + years of email marketing experience including experience with an Email Service Provider
  • 5+ years of ecommerce, customer relationship, or CRM experience
  • Analytical thinker with excellent attention to detail
  • Ability to multitask and be flexible with changing priorities
  • Ability to work collaboratively and within a matrixed environment
  • Understanding of consumer behavior
  • Financial Services experience
  • Experience with Sales Force or Oracle Cloud platform
  • Agency Vendor Management experience
  • Experience with Mobile Communications (SMS/MMS/PUSH)
18

Senior Digital Marketing Specialist Resume Examples & Samples

  • Interfacing with marketing communications functions, as well as PR, events, retail and business product marketing teams
  • Leading ongoing management of digital touch points, including local web sites (home page and top level sections), social networking landing pages, and mobile
  • Owning and maintaining site analytics, metrics, and campaign reporting. In depth knowledge of SEO and adwords programs
  • Contribute to the continuous improvement of the sales support function, including use of the CRM system, the skills database
  • Deep understanding of digital marketing and digital production
  • Proven experience delivering effective and innovative digital campaigns
  • Proven experience delivering a variety of digital assets, including rich media online ads, micro sites, and social media applications
  • Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data
  • Willingness to change & ability to work efficiently in a dynamic environment
  • Local language and English language skills
19

Senior Digital Marketing Strategist Resume Examples & Samples

  • Actively monitors and leverage industry trends, best practices, and web performance analytics to recommend innovative, results-oriented web projects and programs
  • Leads digital optimization projects of all sizes, overseeing creation of an intuitive, engaging, brand-compliant, demand-focused digital experience
  • Contributes to project plans; identify key tasks, resources, and milestones
  • Defines digital solution objectives & requirements after gathering goals and understanding business strategy
  • Collaborates and informs wireframe, design and content deliverables
  • Ensures deliverables are completed on time and meet project expectations, site standards, web writing guidelines and CMS component
  • Monitors development/production outputs and provide feedback as needed
  • Communicates regular progress updates to stakeholders and ensures impact is understood
  • Keeps project momentum and morale strong and high-energy, escalating risks and issues through project governance and to management as appropriate
  • Ensures ongoing analytic analysis and content/promotion maintenance process for is in place for post-launch ongoing success
  • Builds and further strengthen relationships between our department, Digital Marketing, and extensive project stakeholders from groups including Product, Demand, Brand, Social, PR/AR, & Partner, IT etc
  • Self-direction and excellence in leading and managing multiple projects
  • Solid understanding and results using digital marketing, content marketing, web standards, best practices including responsive design and analysis of Google Analytics reporting
  • Superb web writing and oral communication skills with a desire to create simple well-crafted online content
  • A keen detailed eye for design, color and typography
  • Experience with handling challenging negotiation discussions gracefully
  • Outstanding team player and positive attitude
  • Strong knowledge of the technical aspects of the web and its capabilities
  • Business-user level exposure and understanding of responsive design and web technologies (eg. Adobe CQ5/AEM, HTML, CSS, XHTML, PHP, Java, PhotoShop, JSP, and XML)
  • 10+ years of web marketing/web strategy hands-on experience
  • 10+ years of experience leading and driving large and complex digital projects
  • Bachelor's degree in Business, Marketing, Human Computer Interaction
  • Graduate degree preferred
20

Senior Digital Marketing Specialist Resume Examples & Samples

  • Managing display advertising activity
  • Continual campaign monitoring
  • Campaign performance optimisation
  • Generating regular and ad-hoc reporting
  • Owning and cultivating key strategic relationships with advertising partners
  • Identifying and testing new acquisition and engagement channels
  • At least 2 years of experience in mobile or digital advertising using platforms like Facebook, Twitter, AdWords and DoubleClick
  • Not less than Upper Intermediate English level
  • Facility with using analytics tools, including Swrve, AppsFlyer, Google Analytics or similar, to track, test, and measure the effectiveness of spend
  • High levels of numeracy
  • Ability to communicate articulately
  • Understanding of technical integration and ability to communicate with cross functional teams
  • A passion to learn about online advertising and marketing technology
  • ASO/SEO experience
  • Experience in programmatic
  • Experience building dashboards in Tableau
21

Senior Digital Marketing Strategist Resume Examples & Samples

  • Strategize with company management, internal marketing and client teams to develop comprehensive digital content strategies for all social media and display advertising campaigns with the goal of optimizing conversion path for key digital channels
  • Work with Innovation Manager to develop both company-wide and client-specific learning agendas targeted towards the continuous improvement of high-return, high-impact digital campaigns
  • Own, manage, and utilize Google Analytics, understanding it as it relates to digital metrics and site analysis
  • Establish digital marketing campaign performance monitoring and reporting for company and clients
  • Project manage multiple digital initiatives of significant scope and complexity
  • Maintain understanding of products and services across Education Advisory Board, including Royall & Company and Hardwick Day
  • Support onsite and/or offsite presentations to educate external clients and internal colleagues on services/best practices
  • Identify trends, insights, and innovations in the industry; stay abreast of our competitors and our clients' evolving digital strategies; provide thought leadership and perspective for adoption where appropriate
  • At least 4 years of digital strategy experience
  • Familiarity working with retargeting (both site and list-based) advertising campaigns
  • Demonstrated ability to work collaboratively and independently -- test, produce, drive innovative solutions from concept to completion
  • Proven combination of strategic- and analytical-thinking
  • Excellent interpersonal and communication skills (written, verbal, presentation)
  • Up-to-date with the latest trends, best practices, technologies in digital marketing
  • Experience building successful marketing programs
  • Experience with advertising offerings for other social media platforms (Instagram, Snapchat, LinkedIn)
22

Senior Digital Marketing Specialist Resume Examples & Samples

  • Develop and execute digital marketing road map and enhancing digital capabilities of the team
  • Collaborates with and leads cross-functional teams on different aspects of campaign execution and project management, including: data segmentation, email and landing page production and localization, campaign setup as well as testing and optimization
  • Regularly facilitate necessary reporting, analysis and share insights for further campaign improvement by providing actionable insights and recommendation
  • Participate in annual planning exercise; lead, monitor, optimize advertising spends and budgets for different markets
  • Maintain email best practices, including mobile, responsive design and testing across email clients
  • Manage the organizational email deployment calendar to ensure adherence to frequency and standards
  • Excellent project management skills, with strong technical understanding of web environment and use of online marketing
  • Experience in demand generation or marketing automation a plus
  • Demonstrated ability to communicate verbally and in writing
  • Demonstrated ability to manage globally distributed personnel
  • Excellent verbal, written, presentation and interpersonal skills
  • BS degree in Business, Marketing, Computer Science
  • 5 – 7 years’ experience in marketing, online marketing, web management, or IT
  • Prior experience in scientific industry and familiarity with target customer groups
  • Global experience an added benefit
  • Salesforce.com and Eloqua experience highly desirable
  • Ability to work with Chinese language markets , and perhaps read and write Chinese, a plus
  • IND-APAC
23

Senior Digital Marketing Specialist Resume Examples & Samples

  • Define, implement and monitor the EA digital marketing strategy
  • Using marketing automation technology, create and execute outreach-related activities (list building, landing page creation and/or management, HTML email creation and testing) needed to support marketing demand generation, nurturing programs and customer communication programs
  • Develop a sufficient understanding of Aspect customer base and products to provide best practices guidance and recommendations of outreach related tactics such as opt-out/unsubscribe forms, opt-in programs and registration pages
  • Create, manage, and track marketing campaigns within Salesforce.com and Pardot marketing automation system; adhere to all stated marketing operations processes
  • Define, implement and execute the PPC strategy in Europe and Africa for Aspect
  • In coordination with our corporate team and with EA marketing team, define and implement the SEO strategy for EA, reviewing content
  • Monitor key words/phrases and manage Google Adwords strategies and investments. Perform tests and make adjustments to phrases and landing pages
  • Optimize web site for inbound activity tracking, nurturing program participation and traffic generation, may also assist with content review and updating and site monitoring and reporting
  • Execute programs on time and provide tools to continually monitor, analyse and tune results to maximize ROI
  • Analysis - track email, web performance and social media activities via analytics tools and other metrics sources to provide data driven business intelligence used for optimizing program performance and improving the online experience
  • Collaborate with the EA marketing team and with Corporate marketing team on digital marketing strategy definition, programs and objectives
  • Manage and review on a regular basis third party vendors as assigned and manage associated budget
  • Experience in HTML, running e-mail marketing campaigns and/or working with Web analytic tools
  • Strong Experience with sales force automation and marketing automation software – preferably Pardot, required
  • Google Analytics and Google Adwords expertise
  • Ability to communicate complex information to people of all levels: peers, subordinates, sales and leadership
  • Analytical ability to review data and reports and formulate recommendations based on facts
  • Excellent communication, interpersonal skills and ability to manage by influence
  • Detail oriented, highly organized, and able to effectively multi-task, prioritize work and meet deadlines
24

Senior Digital Marketing Tech Resume Examples & Samples

  • Lead the conversation from the Build team perspective with other stakeholders within J.P. Morgan Chase, the role participates in the gathering of requirements, providing analysis of the path forward – and executing against those final requirements
  • Collaborating with those stakeholders – you will build out the campaigns – from start to finish – on the deployment platforms – deploying these marketing and servicing emails to our customers according to schedule
  • Utilizing finalized HTML (and creative assets) and reference lists – create fully dynamic wireframes based on approved creative concepts
  • Supervise the activities of junior team members, mentoring and assisting them on an ‘as needed’ basis
  • Take ownership of the QC processes for the Email Build team’s work
  • Adhere to and promote our existing quality controls
25

Senior Digital Marketing Specialist Resume Examples & Samples

  • Work closely with Regional Market Development roles, and build an ambitious and creative digital & content Marketing strategy to continue growing our brand awareness and drive qualified leads
  • Accountable for all digital marketing related projects from design, development, launch to maintenance including website, video production, eDM
  • Identify and develop digital media partners and selected online communities to deliver content to targeted audience
  • Work closely with the Social Media team to leverage our social channels for lead generation and brand building
  • Syndicate our content on targeted websites/social media pages
  • Stay ahead of online media technology, internet affiliate marketing and social network marketing to make recommendations on improving customer experience and company’s investment on digital content marketing
  • Measure and report on how well digital content marketing efforts are helping the company achieve its goals and refine as needed
26

Senior Digital Marketing Specialist Resume Examples & Samples

  • 3 plus years of experience creating and optimizing digital marketing strategies
  • Strong analytical skills and business acumen are required
  • Strong marketing communications and project management skills
  • Strong collaboration skills and proven ability to work across functions
  • Must be customer driven, possess solid business judgment, be deadline-oriented, and have strong organizational skills
  • High degree of initiative and self-directed with ability to work with on-site and off-site teams
  • Must meet estimated costs/budgets and be able to manage multiple tasks simultaneously
  • Knowledge of Tableau, Qlik and other business intelligence tools is a plus
27

Senior Digital Marketing Specialist Resume Examples & Samples

  • Experience working in a professional environment
  • Higher education experience a plus, but not required
  • Online marketing agency experience a plus, but not required
28

Senior Digital Marketing Mgr Resume Examples & Samples

  • Plan and execute all web, SEO/SEM, marketing database, email, social media and ABM campaigns
  • Develop, measure and report performance of all digital marketing campaigns and KPIs, and assess against goals (ROI and KPIs) with a particular focus on driving and measuring lead generation, lead conversion and attribution to closed/won sales opportunities. Relay actionable insights to business
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to provide insight on valuable vs. non-essential content assets and offer recommendations on content gaps that should be addressed to create an optimized user experience
  • Evaluate emerging technologies, providing leadership and perspective for adoption where appropriate
  • Work cross-functionally to develop a consistent online customer experience and identify opportunities to increase conversion and cultivate improved relationships with our audiences
  • Identify and develop new traffic-driving opportunities to increase reach, customer acquisition and sales
  • Establish and maintain a consistent brand image throughout all digital marketing initiatives across web, mobile and social owned properties
  • Serve as an internal change agent/advocate for delivering and growing a digital marketing presence across all markets served
  • Serve as point of contact with Corporate Digital Center of Excellence team to take advantage of shared resources/assets that will improve marketing ROI for the business
  • 5+ years experience in digital marketing with demonstrable proficiency with digital marketing technologies including, but not limited to, Marketo, Salesforce.com, Ektron, Clickability, etc
  • Understanding of account based marketing (ABM) tools/methodologies/technologies and how digital assets are applied to drive new sales and customer retention
  • Strong familiarity with executing best practices in all digital functions including: web development, acquisition marketing (email, banner ads, online video, paid search and SEO, etc), and web analytics
  • Experience with web analytics and reporting tools (Google Analytics, Extractable, etc)
  • Extensive knowledge of the healthcare IT market. Pharmaceutical and/or pharmacy industry experience preferred
  • Hands on understanding of web front-end languages (HTML 5, CSS), standards, and best practices
29

Senior Digital Marketing Specialist Resume Examples & Samples

  • Establish project management assets (schedules/timelines/work stream goals & results, presentations) for company's segmentation and persona program along with other programs including paid social media and channel reporting
  • Test and analyze campaigns and translate quantitative and qualitative data into recommendations and plans for improving social media campaigns
  • Demonstrated understanding of digital principles and marketing communication tools, Conversion Rate Optimization (CRO), A/B Testing, presentations, Excel for analysis and social media and email platforms
  • Work with the digital and brand teams to compile reports for management showing ROI of segmentation/persona programs and monthly digital program results, including identifying threats and opportunities for improvement
  • Assist in driving the content strategy, by developing high-quality, and high-touch messaging, with proper tone, offer and exhibit the effectiveness toward extending AMN’s recruitment brand core messages
  • Manage vendors and budgets related to digital programs
  • Minimum 3-5 years’ experience in program management/digital marketing
  • Must understand analytics/analysis of trends & results
  • Experience with social media, Google Analytics and vendor management platforms
  • Demonstrate ability to work with shared resources
  • Proven record driving results
30

Senior Digital Marketing Specialist Resume Examples & Samples

  • Supports digital marketing initiatives, including website analytics and SEO
  • Applied knowledge of Google Analytics or Google Tag Manager preferred
  • Track, report and analyze website analytics
  • Implement SEO strategies, including keyword research and analysis
  • Experience with video editing preferred but not required
  • Prepare and present proposal and communications for internal and / or external clients
  • Design and manage business project logistics in line with business requirements
  • Resolve full range of clients and vendor requests
  • Research and assemble data
  • Provide guidance and outcome data to management on area of expertise
  • Share in training on subject matter
  • High school diploma or GED required; Bachelor’s degree preferred
  • 3 years of experience as a subject matter expert
  • Must maintain current required licenses and certifications relevant to field of expertise
  • Demonstrated ability to communicate verbally and in writing throughout all levels of organization,
  • Both internally and externally
  • Effective customer service skills
  • Proficient use of applicable technology
  • Ability to work in team environment as well as independently
  • Ability to analyze and prioritize multiple responsibilities
31

Senior Digital Marketing Specialist Resume Examples & Samples

  • Liaison between colleagues, team members and 3rd party vendors on all aspects of digital projects, including, but not limited to, gathering project business, marketing and technical requirements, producing and/or coordinating production of deliverables, reporting and analytics. Apply expertise to support client needs and objectives via published online content
  • Utilize several CMS/CRM systems such as Oracle WebCenter, Oracle Marketing Cloud to build and maintain websites, emails and landing pages
  • Update and optimize content for websites and blogs, including posting new content and editing existing pages with copy, graphics, multimedia, social media, etc
  • Assist with SEM/SEO efforts by creating/strengthening keyword optimization in digital copy and implementing search best practices. This may include research on keywords with SEO/SEM competitive tools and search engine algorithms
  • Assist with the research and analysis of City of Hope’s current digital marketing/advertising presence and develop efforts to improve organic/paid reach and brand awareness
  • Design and code email blasts as needed (customize using HTML 4/5, JavaScript and CSS as necessary); utilize email marketing platform (Eloqua, Convio/Luminate) to coordinate and execute email marketing campaigns; coordinate email distribution lists; ensure CAN-SPAM and email marketing best practice compliance
  • Assist with digital analytics to monitor ROI and KPIs, using Google Analytics, Tableau, Convio/Luminate and other analytics tools; create digital and email analytics reports as needed
  • Create, edit and optimize digital, web, email and social media content, including, but not limited to, copy writing and editing, creating and editing graphics and images, proofreading for quality and accuracy, and adhering to style guidelines and technical specifications
  • Ensure timely deliverable of all projects and assignments; communicate regularly with supervisors and colleagues as needed to set and manage expectations
  • Manage other ad hoc projects as assigned or requested by colleagues, including those that may not be web or digital in nature
  • Master’s Degree in Marketing, Communications or related field
  • At least 4 years of experience as a digital producer preferred
  • Experience with social media and digital advertising preferred
  • Experience in Digital, web and email design/production/development, integrated marketing, communications, public affairs and/or advertising
  • Experience in email coding preferred
  • Experience with JavaScript coding preferred
  • Experience with copy writing and editing for digital and the web, and storytelling via the web, social media and offline channels preferred
  • Previous experience in healthcare, science or an academic setting highly desired
32

Senior Digital Marketing Partner Resume Examples & Samples

  • Direct development, execution and optimization of campaigns, targeting strategies and creative design to promote products or services
  • Oversee digital media planning/buying; supervise digital agencies for Search Engine Marketing (SEM) and paid digital media
  • Analyze marketing program execution to identify opportunities to deliver greater return on investment. Develop and optimize key production indicators (KPIs) for digital marketing
  • LI-KJ1
  • High School - Required
  • Bachelor’s Degree in Marketing, Business, Statistics, Economics - Preferred
  • Master’s/Advanced Degree in Business - Preferred
  • Requires deep knowledge of job area typically obtained through advanced education combined with experience. Typically viewed as a specialist within discipline. May have broad knowledge of project management
  • Requires 7 years minimum prior relevant experience
  • Proven ability to drive analytical insight, pulling key conclusions from data and proposing meaningful hypotheses
33

Senior Digital Marketing Specialist Resume Examples & Samples

  • Implement and manage major site updates and search engine optimization within Hubspot COS
  • Design, implement and optimize Marketing automation workflows in Hubspot
  • Design and implement workflows, page views, and process in Salesforce CRM
  • Drive transformational Digital Marketing through effective Persona development and CX improvements
  • Digital campaign tracking and revenue attribution through an effective use of platforms such as: Google Analytics, Tag Manager and Search Console, Conductor Searchlight, Salesforce, and Hubspot Marketing Automation
  • Effectively communicate and collaborate with all levels of the organization and team members with varying levels of digital expertise to accomplish goals and drive digital marketing initiatives
  • 5+ years’ marketing experience in a for-profit (preferably B2B) organization
  • 2+ years’ experience with search engine marketing, including developing and running pay-per-click campaigns as well as conducting organic search engine optimization
  • 1+ years’ experience managing e-mail marketing campaigns and developing and optimizing landing pages for email, PPC campaigns or organic search
  • Experience with Hubspot, Google Analytics and Google Tag Manager
  • Familiarity with Google Merchant policies and requirements
  • Experience with Digital Marketing Strategy Development and Attribution Modeling
  • Proficiency with support software including Microsoft Office Suite, Website Crawling Software and Search Marketing Performance Platforms
  • Basic Java and HTML competencies
  • Proven track record of growing leads and sales through online marketing
  • Proficient in Java, HTML, and Sequel
  • Experience in driving traction and market penetration in B2B environment
  • Hubspot design certification