Marketing Senior Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the marketing senior job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

  • Craft your perfect resume by picking job responsibilities written by professional recruiters

  • Pick from the thousands of curated job responsibilities used by the leading companies

  • Tailor your resume by selecting wording that best fits for each job you apply

DP
D Parker
Delilah
Parker
61706 Mckenna Summit
Boston
MA
+1 (555) 402 1928
61706 Mckenna Summit
Boston
MA
Phone
p +1 (555) 402 1928
Experience Experience
07/2015 present
San Francisco, CA
Advertising / Marketing Senior Accountant
San Francisco, CA
Advertising / Marketing Senior Accountant
07/2015 present
San Francisco, CA
Advertising / Marketing Senior Accountant
07/2015 present
  • Assist in the development of budgets, forecasts and pro forma financial statements
  • Assist in implementing accounting policies and procedures
  • Assist and prepare monthly financial reporting package
  • Ensure accuracy and timeliness of financial reports such as income statements and balance sheets
  • Responsible for preparing tax projections
  • Coordinate the reconciliation of inter-company balances
  • Responsible for recording accrual basis transactions for accounting entities
12/2010 03/2015
Houston, TX
Marketing Senior Analyst
Houston, TX
Marketing Senior Analyst
12/2010 03/2015
Houston, TX
Marketing Senior Analyst
12/2010 03/2015
  • Work with, and help manage, internal business stakeholders to help define marketing and comms priorities
  • Ensure that all programmes are evaluated based on proper metrics and ensure regular reporting of programme and progress against metrics to Senior Management
  • Understands how to use and access secondary data sources and in-house reporting tools (e.g., BIA, Data Warehouse, etc.) to gather data for analyses and decision making
  • Create and present materials that translate raw data into easy-to-understand information
  • Develop and design reports, financial schedules, dashboards, and analyses using a variety of data-mining and presentation tools
  • Work with the team to help reporting back to all stakeholders
  • Help draft and create communications materials for all audiences
12/2003 11/2010
Los Angeles, CA
Marketing Senior Mgr
Los Angeles, CA
Marketing Senior Mgr
12/2003 11/2010
Los Angeles, CA
Marketing Senior Mgr
12/2003 11/2010
  • Helping to guide strategic decisions and ensuring flawless execution of promotional campaigns and programs for Cardio and Endo health care practitioners (HCPs)
  • Developing promotional campaigns, messages, programs and sales tools
  • Leading projects through the legal, regulatory, and medical review process
  • Managing program budgets and developing metrics to ensure success of the promotional programs
  • Developing strategy, tactics and critical success factors
  • Leading market research projects
  • KAM point responsible for managing execution strategies, engagement, tool development and execution for the KAM and Remote Sales Team
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Seton Hall University
Bachelor’s Degree in Marketing
Skills Skills
  • Ability to deliver well-executed deliverables in support of Accenture business strategy
  • Ability to manage multiple initiatives simultaneously
  • Works quickly with a sense of urgency and is flexible in a rapidly-evolving landscape
  • Ability to create and track data using multiple analytical methods and tools
  • Ability to work autonomously and independently, yet integrate appropriately with other areas within Marketing & Communications and other areas within Accenture
  • Strong data management and problem solving skills
  • Detail oriented with a continuous process improvement orientation and focus on control/documentation
  • Ability to think beyond raw data and to understand the underlying business context
  • Ability to plan and execute in a timely manner with an appropriate sense of urgency
  • Continuously deliver high quality analytics with a focus on driving results
Create a Resume
1

Marketing Senior Analyst Resume Examples & Samples

  • Develop and design reports, financial schedules, dashboards, and analyses using a variety of data-mining and presentation tools
  • Extract data from multiple sources and deliver in a unified format
  • Drive efficiencies within the current reporting structure including enhanced automation
  • Identify gaps in current reporting process and drive the implementation of new controls and strategic solutions
  • 3 years of data-mining and analytical experience, preferably in a financial services industry (can be 1 or equivalent training if hiring an analyst)
  • Strong PC skills in Microsoft Office; specifically Excel and Powerpoint
  • Bachelor's degree, preferably in a quantitative field
  • Experience with Unix and shell scripting
  • Knowledge of Essbase
  • Experience withvisual basic programming
  • Strong data management and problem solving skills
  • Ability to plan and execute in a timely manner with an appropriate sense of urgency
2

NBU Payer Marketing Senior Lead Resume Examples & Samples

  • 50%: Work with the Sales teams to develop and ensure execution of plans, programs, and resources to execute regional pull-through
  • 20%: Work with members of the Market Access team ensure optimal alignment of Payer Strategy and Execution as integral part of Marketing planning process and develop strategies and tactics to support their effort
  • 20%: Work with the HCP marketing team and Market Access team to co-develop/develop plans, programs and resources necessary to support the SPD 465 launch
  • 10%: Liaise with MSLs and the Professional Education team to identify KOLs to collaborate and to ensure their participation in ADHD educational and promotional programs for HCPs
  • 10+ years in pharmaceutical industry
  • 2+ years payer marketing experience
3

Advertising / Marketing Senior Accountant Resume Examples & Samples

  • Prepare and review monthly account reconciliations/analyses
  • Responsible for monthly close
  • Prepare monthly journal entries (standard, accruals, approvals)
  • Assist in implementing accounting policies and procedures
  • Assist and prepare monthly financial reporting package
  • Assist in the development of budgets, forecasts and pro forma financial statements
  • Coordinate the reconciliation of inter-company balances
  • Ensure accuracy and timeliness of financial reports such as income statements and balance sheets
  • Prepare supporting schedules and calculations for annual reports
  • Responsible for recording accrual basis transactions for accounting entities
  • Overseeing accounts receivable and accounts payable
  • Oversee that cash transactions are in line with the accrual/cash basis budget classifications
  • Responsible for preparing tax projections
  • 2-5 years of professional experience
  • Previous Advertising, Marketing, PR experience
  • Ability to multi task and to work independently in an organized manner with strong attention to detail and accuracy
4

Marketing Senior Assistant Resume Examples & Samples

  • Delivering marketing projects and integrated campaigns as well as measuring and evaluating their ROI. This includes producing collaterals; planning and executing seminars and events; managing sponsorships; producing newsletters; and managing content for our digital channels
  • Teaming and collaborating with PR, internal communications, events, digital, business development, design studio and research teams to help generate distinctive marketing initiatives
  • Liaising with the other Brand, Marketing & Communication team colleagues, in Switzerland or around the globe, to share knowledge, leverage materials and best practices
  • Ensuring brand compliance, consistent tone and ‘look and feel’ across all go to market activities
  • Analysing competitor activity to enable informed recommendations for successful marketing activities
  • Coordinating the budget for the marketing campaigns
  • Bachelor or Master’s degree in marketing, communications, business administration or economics, with a focus on marketing
  • 3-5 years of marketing experience (professional services and/ or financial services marketing preferred)
  • Experience in executing activities across the full marketing mix including budget co-ordination
  • Willingness to work flexible hours and overtime, if required
  • Fluent in English and German a must. French a plus
5

Marketing Senior Assistant Resume Examples & Samples

  • Executing marketing campaigns and projects as well as measuring and evaluating ROI. This includes producing collaterals; planning and executing seminars and events; managing sponsorships; producing newsletters; and managing content for our digital channels
  • Teaming and collaborating with PR and internal communications, events, digital, business development, design studio and research teams to generate distinctive marketing initiatives
  • Liaising with the Brand, Marketing & Communication team colleagues, sharing knowledge, leveraging materials and best practices
  • Coordinating the budget for the marketing activities
  • Managing activities targeted at senior business audience
  • Excellent organisation skills, ability to manage multiple tasks and deliver results
  • Capable of delivering to short deadlines to keep up with a fast-paced market environment
  • Strong team player with a positive attitude and hands-on approach
  • Attention to detail and clear, concise writing style
  • Strong project management and influencing skills
  • Fluent in English and German. French is a plus
6

Marketing Senior Professional Resume Examples & Samples

  • Bachelor’s Degree from an accredited university or college in marketing, journalism, public relations, communications, business administration or other closely related field
  • Mid level experience with writing and developing marketing content
  • Mid level experience developing, reviewing and delivering multi-channel marketing initiatives, including working with external vendors to ensure project completion
  • Master’s degree from an accredited university or college in marketing, journalism, public relations, communications, business administration or closely related field
  • One year of experience supervising professional and/or student staff
  • One year of experience interacting with local media outlets
  • Experience working in marketing in a higher education environment
  • Knowledge of database management, CRM systems, and e-mail systems
  • Strong knowledge of AP style guidelines
  • Strong knowledge and proficiency in design programs, html, and content management systems, such as: Wordpress, SalesForce, Sharepoint, Adobe Creative Suite, Photoshop, HTML
  • Strong knowledge and proficiency in social media platforms and ability to optimize social media presence
  • Ability to collaborate and coordinate with both internal and external customers
  • Strong project management leadership experience
  • Ability to develop training aids and instruction from end customers Proficiency in both PC and Macintosh environments
  • Ability to both lead a team and work as an effective team member
  • Ability to work under little supervision
7

Email Marketing Senior Analyst Resume Examples & Samples

  • Works day-to-day with email marketing applications - plans, prepares and modifies email messages, imports data and validates distribution list, creates list queries, performs QA testing on campaigns, launches campaigns
  • Supports overall email campaign workflow and production; executes against project schedule
  • Monitors performance of campaigns; pulls reports and analyzes campaign activity
  • Works directly with the creative team; provides feedback on email design templates, assists in HTML template testing and modifications, hosts images, updates HTML coding as needed
  • Optimizes and imports new email templates for stakeholder use; writes guidelines for using templates as needed
  • Identifies issues; engages system support and appropriate team members as necessary
  • Supports marketing team on a day-to-day basis; takes direction from other team members on a project basis
  • Interfaces effectively with Program Management, Product Marketing, Marcom, Creative and Marketing Operations teams to collaborate on project plans
  • Executes all activities in a timely and accurate manner
8

Gerente de Marketing Sênior Resume Examples & Samples

  • Bachelor’s Degree in any area
  • 5 years of experience in Marketing Management
  • Previous experience in creating Marketing & Strategic Plans
  • Previous experience in product launch
  • Previous experience in sales
  • Organizational, Negotiation skills
  • Decision-making capacity
  • Action previously in in Health Care area
  • MBA in Management or Marketing
  • Good level in Excel and Power Point
  • Organization, discipline e leadership
  • Agility in decision making
  • Availability for local and international travels
  • Good communications skills
  • Sense of responsibility
  • Determination
9

Marketing Senior Analyst Resume Examples & Samples

  • Work with, and help manage, internal business stakeholders to help define marketing and comms priorities
  • Work with the team to input into holistic marketing programmes
  • Work with the team to support and drive programmes working with sponsorships / key external partners. This will involve preparation and support of conferences, business roundtables and a broad range of event including event management
  • Work with creative agencies to help design and prepare materials in a range of different mediums including film, print, social etc
  • Help draft and create communications materials for all audiences
  • Work with the team to drive digital marketing through digital and social channels
  • Work with the team to help reporting back to all stakeholders
  • Ensure that all programmes are evaluated based on proper metrics and ensure regular reporting of programme and progress against metrics to Senior Management
  • Able to work in a complex and dynamic environment, juggling multiple priorities, interacting with people at all levels of the organization and across multiple functions
  • Relationship building skills and experience of managing complex multiple stakeholders
  • Ability to “self-start” by enlisting the support of colleagues from within the Marketing function and across the business
  • Understanding of business content and how to apply to business issues and problems – should have good writing and creative skills
10

Digital Analytics & Marketing Senior SME Resume Examples & Samples

  • The individual should be a Subject Matter Expert in Digital Analytics, Digital Marketing & Campaigns
  • The individual will drive digital analytics projects across the marketing services portfolio (web analytics, campaign, content, client CRM systems) to deliver insights and enhance client business value
  • The individual will also be responsible for coordinating with offshore teams and facilitating the client data systems to enable such analysis
  • Work with markets, delivery teams across geographies to manage reporting and analytics administration
  • The individual should be able to operate as an individual contributor, be hands on typical digital analytics tools (e.g. Adobe Analytics, Google Analytics etc.)
  • Graduate degree in an analytical field of study (eg. Engineering, Math, Finance or Commerce)
  • Hands on experience on digital analytics tools (Adobe Analytics, Google Analytics, Eloqua Reporting) and proficient in MS Excel (basic to advanced functions) & MS Powerpoint (medium to advanced functions)
  • Must have performed digital analysis, creating reports and providing insights & recommendations for brand managers and campaign managers
  • Automotive experience preferable (not mandatory)
11

AI Marketing Senior Analyst Resume Examples & Samples

  • Develop collaborative relationships with key Accenture Interactive contacts, particularly in NA
  • Support Accenture Interactive’s participation at external events by ensuring appropriate brand positioning, managing deliverables and timeline, and shaping communications and social media plans
  • Own and maintain library of key Accenture Interactive facts and figures for sharing across business and marketing needs
  • Effectively manage allocated project budgets
  • Help drive the global credentials program, in close collaboration with Accenture Interactive leadership, Offering Development team and other GU Marketing Managers to tell our business success stories and aid business development
  • Drive and manage ad-hoc projects and initiatives, in addition to managing longer-term programs, as and when required
  • Team with industry, geo and growth platform marketing leads across NA are required
  • Minimum of 2 years of experience and demonstrated ability in integrated marketing
  • Good team building skills, and ability to work with diverse and virtual teams
  • Ability to deal with ambiguity and work in a very fast-paced, ever-changing environment
  • Passion for strategic, well-executed marketing programs
  • Ability to work well with teams and in managing vendors
  • Ability to manage a budget
12

Customer Marketing Senior Strategist Resume Examples & Samples

  • Establish marketing goals to ensure share of market and profitability of products and/or services within the New Jersey market
  • Develop and execute marketing plans and programs, both short- and long-term, to ensure the profit growth and expansion of company products and/or services in New Jersey
  • Drive comprehensive external marketing strategy and planning; including traditional and non‐traditional channels, public relations, and promotions to support client objectives across all lines of business
  • Provider expertise regarding acquisition strategies of Medicare Advantage members
  • Partner with internal CoEs to deliver consistent CareAllies customer messaging and materials across all clients
  • Participate in monthly operational leadership discussion to drive strategy and alignment across NJ market leaders
  • Serve as center point or ‘quarterback’ to provide national consistency and efficiency across CareAllies customer marketing programs; interface with Cigna field marketing and leadership to identify leverage points and opportunities
  • Collaborate with hospital and health system vertical team regarding relevant opportunities
  • Work with delivery system clients to derive and analyze market and competitive insights, keeping pulse on trends to inform future strategy. In collaboration with CareAllies leadership and extended team, facilitate the development of an insights‐driven strategy and roadmap based on gaps and unmet needs. Support execution of the strategy
  • Drive a customer‐focused culture within CareAllies by demonstrating the strategic and financial significance of a business anchored in deep delivery system client understanding
  • Demonstrate CareAllies values, including teamwork and entrepreneurial view
  • Plan and oversee the organization's advertising and promotion activities including print, electronic, and direct mail within NJ
  • Bachelor’s degree; MBA or master’s degree in marketing strongly preferred
  • Minimum of 7‐10 years of marketing and strategic planning experience. Must have Medicare Advantage marketing experience
  • Executive presence to gain confidence of and influence/ advise delivery system clients
  • Ability to identify strategic needs, with little or no direction
  • Ability to work effectively in dynamic, rapidly changing, team‐based environment across multiple functions and geographies
  • Experience managing multiple priorities and executing strategy within time, budget and quality standards
13

Anlst, Marketing Senior Resume Examples & Samples

  • Support internal & external communications efforts such as weekly newsletter, media kit and marketing library
  • Create & maintain all communications such as presentations, email, collateral, blog posts, whitepapers, etc. are kept current and active
  • Research and management of potential marketing opportunities (e.g. advertising, sponsorships)
  • Maintenance of targeted distribution lists for various initiatives
  • Assist with other ad hoc marketing projects as needed
  • Solid understanding of fundamental marketing principles including online/digital, product development
  • Proficiency in MailChimp, MS Office
14

Specialist, Product Marketing, Senior Resume Examples & Samples

  • Financial and analytical skills that enable the analysis of P&L and pricing strategy issues
  • Ability to manage complex project budgets
  • Bachelor’s degree, preferably in marketing or business administration with specialty in marketing or equivalent experience
  • Five years’ experience in marketing. preferably from B2B or FMCG industries. Candidate with less experience will be considered as Product marketing specialist
  • Experience in Asia, or familiarity with Asian business practices is beneficial
15

Marketing Senior Mgr, Consumer, Erenumab Resume Examples & Samples

  • Doctorate degree & 2 years of marketing and/or sales management experience
  • Channel management experience (email, direct mail, telemarketing etc.),
  • Campaign management experience (DTC CRM, HCP MCM)
  • Marketing technology experience with campaign management tools, email execution tools
  • Client management / agency services experience
  • Strong project management skills / PMP Certification
  • Database management experience
  • Data analysis and reporting experience
  • Advanced computing skills (MS Project, Excel, PowerPoint, Word)
16

Marketing Senior Resume Examples & Samples

  • Develop marketing plans for Disney Consumer Products (DCP) for Thailand, defining core targets, key categories and retailers through in-depth analysis of both consumers and partners
  • Develop and implement marketing promotions and events, in collaboration with Category, Retail and e-Commerce teams on various promotional activities to drive retail sales and licensee product development in alignment with overall franchise strategy
  • Responsible for building and managing partnerships in the e-Commerce space thereby optimizing the opportunity with this very important upcoming retail channel
  • Provide franchise guidance and work with Creative team in the generation of creative ideas and solutions to ensure delivery of compelling product offers to our partners. Support development of effective creative materials and sales tools, such as pitch kits and sell sheets to achieve desired property sell-in
  • Maintain current knowledge of industry trends, competitors, business opportunities, threats and dynamics and partner with Category, Retail and e-Commerce and Business Development teams in the collection of respective business needs in relevance to franchise direction
  • Bachelor’s degree or equivalent, preferably in Business, Marketing or a related field
  • At least 5 years of experience in a marketing role within the consumer products industry, with knowledge of the retail landscape in Thailand
  • Must be fluent in both English and Thai languages
  • Excellent communication skills, with a proven ability in engaging effectively with business partners and diverse stakeholders
  • Strong negotiation and presentation skills, able to influence and persuade at all levels
  • Ability to manage and prioritize multiple internal and external stakeholders
  • Highly self-motivated with a strong passion for Marketing
17

Marketing Senior Account Executive Resume Examples & Samples

  • Bachelor degree in Marketing, Business Management and/or related field. Three - five years’ agency/marketing services experience with concentration in direct marketing including print and digital
  • Automotive marketing experience with automotive service (aftersales) knowledge preferred
  • Knowledge of: Direct Mail marketing and client relationship building. Negotiations and budget management. Understanding of other marketing areas including but not limited to public relations and on-line
  • Skill in: Critical thinking, Microsoft Office (especially PPT and Excel), Email and Internet researching. Strong verbal and written communication skills that is effective with all levels of management, teams, clients and vendors
  • Ability to: Verbal and written communication in English and management skills
18

Search Marketing Senior Analyst Resume Examples & Samples

  • Provide SEO code-based requirements for new site implementations, replatforms or redesigns and ongoing recommendations for ecommerce clients
  • Provide QA of implementation projects
  • Provide platform SEO setup for non-code based changes
  • Developing processes and documentation for SEO implementations
  • Performing SEO technical audits
  • Supporting existing clients with SEO support for code-based changes and site updates
  • Educating client and internal teams about SEO best practices and changes
  • Thinking strategically and contributing ideas which move our clients’ search campaigns forward including the areas of mobile search, social media and globalization
  • Developing platform specific SEO subject matter expertise
  • Client work experience in SEO
  • Ability to communicate technical requirements to developers
  • Ability to communicate complex technical issues to a non-technical audience
  • Understanding of e-commerce website functionality, KPIs and analytics tools
  • Experience with keyword research
  • Up to Date experience with SEO tactics and best practices
  • Experience analyzing analytics data and providing recommendations for SEO campaigns
  • Fluency in MS Office Tools for reporting and client presentations (Excel, PowerPoint, Word)
  • Experience with HTML. Ability to read source code
  • Experience with an e-commerce platforms
  • Experience with major analytics packages
  • Experience with e-commerce SEO
  • Experience with Enterprise SEO tools (i.e. BrightEdge, Covario, Searchlight)
  • Experience with SEO audits
  • Experience with retail digital marketing
  • Agency digital marketing experience
  • Experience working on global marketing campaigns
19

Marketing Senior Mgr, Enbrel Rheumatology Resume Examples & Samples

  • Develops and executes Rheumatology strategy and HCP tactical plan for Enbrel® (both personal and non-personal promotions)
  • Leads projects by collaborating with external vendors and internal departments including global marketing, market research, legal, regulatory, medical affairs, value and access, corporate compliance and IS
  • Develops brand tools and messages for use on digital platforms
  • Partners with Multi-Channel Marketing to develop non-personal promotions and metrics
  • Collaborates with the sales force, including the Field Input Team, to ensure effective, impactful, promotional tools and programs as well as Sales Training to execute world class training
  • Leads Congress presence and engagement with HCPs
  • Engages in day-to-day operations with agency and vendors on specific programs and manages program budgets
  • Partners with BAI to develop qualitative and quantitative market research as part of promotions team
  • Manages program budgets and develops metrics to ensure success of promotional programs
  • MBA in business or Master’s degree in health sciences or additional education in biology, chemistry, or life sciences
  • Experience in specialty markets (i.e. Rheumatology)
  • Marketing experience in digital space / non-personal promotions
20

Marketing Senior Mgr Resume Examples & Samples

  • Support the development and implementation of an innovative, disruptive multi-channel consumer launch plan, from media and strategic partnerships to patient experience
  • Lead development of brand marketing creative brief and creative strategy
  • Develop breakthrough creative across multiple channels, ensuring close collaboration with the Digital Consumer and HCP Senior Marketing Managers for seamless integration
  • Manage all elements of brand consumer media plan, including strategy, objectives, KPIs and budget
  • Lead strategic development and execution of media partnerships, maximizing ROI, value add and performance
  • Leadership of all consumer-related agencies to hold them accountable to the highest standards of performance
  • Lead cross-agency/cross-functional launch team meetings, ensuring fully integrated launch execution
  • Systematically develop and track metrics for media mix, consumer engagement and advertising effectiveness, while linking to the broader success metrics of the brand
  • Be the brand liaison and key support to corporate advocacy
  • Coordinate and driving focused market research plans to generate significant insights in further driving launch and post-launch performance
  • Lead key Consumer-related assets through legal/regulatory approvals
  • Partner with Global to ensure asset sharing where relevant
  • Implement test and learns to support marketing innovation
  • Doctorate degree and 2 years of marketing and/or sales management experience
  • Technical marketing competencies: Marketplace/consumer analysis and insight generation, consumer segmentation, brand positioning, brand sustainability (campaign/message platform development), execution excellence (multi-channel development and metric development/tracking)
  • Multi-channel media plan development
  • Strong communication effectiveness: The ability to effectively engage, connect, and influence senior management and the sales and marketing organizations
  • Ability to translate and communicate complex information/strategies into simple and impactful execution plans
21

Director Marketing Senior Resume Examples & Samples

  • Bachelor’s degree in engineering, marketing or relevant field
  • 10+ years’ experience of working in B2B environment leading marketing, strategy, product management and/or customer facing functions
  • MBA in a related field is preferred
  • Experience in marketing strategic, analytical and implementation skills
  • Highly intelligent and enthusiastic with a commitment to excellence
  • Hands-on person who possesses the best combination of strategic thinking and drive to achieve tangible business results
22

Marketing Senior Mgr Resume Examples & Samples

  • Leading market research projects
  • Developing strategy, tactics and critical success factors
  • Helping to guide strategic decisions and ensuring flawless execution of promotional campaigns and programs for Cardio and Endo health care practitioners (HCPs)
  • Engage often with the opinion leaders and the global marketing team to ensure creation and flawless roll out of high impact, high value marketing tools that lay the foundation for launch
  • Coordinates and drives market research planning
  • MBA in marketing, healthcare management, or related discipline
  • 2+ years of experience in developing, executing, and measuring marketing campaigns for specialty products or significant experience promoting statins
  • Experience in Cardiology, Endocrinology or other specialty markets, clinical acumen
  • Experience working closely with field sales organizations to implement marketing programs with measurable business impact
  • Ability to effectively manage multiple competing priorities
23

Marketing Senior Mgr, Cardiovascular Resume Examples & Samples

  • Leading EHR-based analysis, design, development and execution of initiatives
  • Developing strategy and implementation of consumer and professional disease-state awareness programs
  • Developing promotional messaging for first-in-class launch of key indication
  • Coordinating the work of multiple external vendors and internal departments including marketing, market research, legal, regulatory, medical affairs, segment marketing, corporate compliance, consumer marketing and IS
  • Leading projects through the legal, regulatory, and medical review process
  • Engage often with opinion leaders and the global marketing team to ensure creation and flawless roll out of high impact, high value marketing tools and programs
  • Collaborate with sales training to ensure effective, impactful, world class training on promotional tools and programs
  • Coordinate and drive market research planning related to assigned initiatives
  • MBA in marketing or advanced scientific degree
  • 2+ years of experience in developing, executing, and measuring marketing campaigns for specialty products or significant experience promoting statins or other primary care class
  • Demonstrated track record of increasing responsibility within sales and marketing
  • Strong leadership and ability to drive influence across stakeholders to set direction, align work efforts, and ensure flawless execution
  • Outstanding project management skills and experience managing multiple vendors and agency partners
  • Experience developing and executing clinical marketing programs
24

Marketing Senior Analyst Resume Examples & Samples

  • Bachelor's degree or HS diploma and a minimum of 6 years' professional work experience
  • Minimum of 4 years of experience in marketing roles or minimum 1 year of Accenture Marketing experience
  • Experience (client or agency) in the following: Marketing collateral development; Marketing strategy and planning; Message and sales campaign development; Thought leadership content development; Client credentials/case study development; Digital /social media marketing; Advertising; Metrics based marketing programs and ROI analysis
  • Experience with or demonstrated knowledge of Salesforce or similar marketing contacts databases
  • Budget management and financial reporting skills
25

Marketing Senior Administrative Assistant Resume Examples & Samples

  • Owning and managing dynamic meeting calendars and travel engagements for global organization leaders - proactively noticing and resolving requests with meeting conflicts before issues arise, and prioritizing and balancing meetings for attendees from multiple world areas and time zones
  • Managing travel arrangements (including international) and expense reports
  • Preparing/composing correspondence, presentations and reports
  • Consistently work on assignments requiring independent action and a high degree of initiative to resolve issues; resolving problems where facts may be incomplete or in form not readily usable, where further inquiry and investigation is necessary to define problems to proceed
  • Identifying issues beyond a stated situation, and proactively researching information to resolve problems of diverse scope
  • Recognizing, evaluating and reconciling inconsistencies in data or results and escalating unusual problems or troubleshooting the issue
  • Referring to established policies and precedents and building a deeper understanding of processes, procedures, customers and organization and assuming responsibility to improve service, efficiency and quality of work
  • Establishing an excellent professional working relationship with the leader, as well as other leaders and their administrative assistants
  • Applying knowledge and understanding of customer needs and other internal/external contacts to determine priorities, methods and procedures for assignments
  • Working on assignments that are complex in nature where independent action and a high degree of initiative are required in resolving problems and developing recommendations
  • 6+ years of relevant administrative assistance experience, recently supporting a senior leader or executive, and preferably in Marketing. Experience to include
  • Expert knowledge of software programs to include Windows, MS Office and other applications (deep Excel skills including Mail Merge and integration, PowerPoint, Visio, Access, SharePoint, Taleo, etc.)
  • Ability to effectively triage and manage shifting and changing priorities of a complex nature
  • Strong organizational skills, detail oriented; effective problem solving skills while working well under pressure and with minimal direction
  • Extremely high confidentiality; integrity and trust
  • Flexible working hours / availability
  • Excellent interpersonal, written and verbal communication skills, and the ability to build relationships throughout the organization and with external stakeholders
  • Experience handling heavy vendor interaction
26

Marketing Senior Mgr Resume Examples & Samples

  • KAM point responsible for managing execution strategies, engagement, tool development and execution for the KAM and Remote Sales Team
  • Lead development of KAM tools (BIM, Business Reviews, etc.) that customize a rich database of patient outcomes to align with customer needs
  • Responsible for the planning, coordination, and execution of KAM specific sales meetings & training (including new hire training)
  • Development of contract and business review resources for KAM team use with their regional call points to pull-through in collaboration with the pricing group and value team
  • Manage analysis of competitor and customer landscape dynamics, utilization trends, and contract scenarios
  • Collect customer insights from market research, field travel, secondary data, OL interactions and field force to develop and improve tactics
  • Coordinate with SGI and MAC team on management and lifecycle of ESA resources available to KAMs
  • Manage day-to-day initiative operations and budgets with multiple agency and vendors partners to develop and execute initiatives
  • Demonstrated ability to consistently produce solid business results with increasing responsibility over time
  • Proven ability to quickly grasp and apply analytical and clinical information. Translate complex data/information into simple, actionable insights
  • Excellence in project management with an ability to set targets, track to milestones, prioritize tasks and complete projects
  • Strong ability to collaborate with internal and external groups to gain alignment on strategies and lead execution of initiatives
  • Thorough understanding of the legal and regulatory environment in pharmaceutical promotions
  • Knowledge of nephrology or biosimilars
27

Marketing Senior Mgr-erenumab Marketing Resume Examples & Samples

  • Doctorate degree and (2 years of marketing and/or sales management experience) OR (2 years of marketing and/or sales including 1 year of marketing experience)
  • Master’s degree and (4 years of marketing and/or sales management experience) OR (4 years of marketing and/or sales including 2 years of marketing experience)
  • Bachelor’s degree and (6 years of marketing and/or sales management experience) OR (6 years of marketing and/or Sales including 3 years of marketing experience)
  • Associate’s degree and (10 years of marketing and/or Sales management experience) OR (10 years of marketing and/or sales including 5 years of marketing experience)
  • High school diploma / GED and (12 years of marketing and/or sales Management experience) OR (12 years of marketing and/or sales including 6 years of marketing experience)
  • MBA or Master’s degree in health sciences or additional education in biology, chemistry, or life sciences
  • Experience in specialty product markets (i.e. Neuroscience)
  • 2+ years of experience in developing, executing, and measuring HCP promotions for specialty products
  • Strong leadership and ability to influence across stakeholders to set direction, align work efforts, and ensure flawless execution
  • Marketing experience in Opinion Leader engagement and HCP Peer-to-Peer programming
  • Experience in sales or sales leadership within a specialty product market
28

Marketing Senior Principal Resume Examples & Samples

  • Full ownership and accountability of the financial performance, to include profit and loss, and margin characteristics of stated products
  • Supervise team of Product Mangers to include hiring decisions, coaching/development, and performance evaluations
  • Engage Reporting groups to develop analytical reports and key performance indicators
  • Develop Forecast Models for and track financial performance for the products listed above
  • Inter-departmental communications, including announcements of new business policies, product launches, and feature enhancements
  • Engage with Market Communications to develop Product Collateral, Branding, customer case studies, graphics, and Industry and Market communications promoting Enterprise Data Products listed above
  • Prepare and deliver product presentations, technology sales training and Subject Matter Expert assistance to both external and internal facing clients
  • Work cross-functionally with all departments to resolve field issues, implement product changes, develop product offerings, and manage products listed above
  • Development of pricing, product, and bundling strategies to combat competitive threats
  • Provide Product Marketing support for Individual Case Base Product opportunities, such as Requests For Price and Technical ICB request
  • Various business functions: ASOC creation, Invoice payment approval, and month end variance analysis
29

Marketing Senior Mgr Resume Examples & Samples

  • Developing marketing and business strategy, including segmentation, positioning, and program strategy. Partnering with leadership to monitor market trends, evaluate and assess market and competitive opportunities
  • Developing and managing annual line of business and Specialty marketing plans. This includes managing to the objectives, strategies and tactics prioritized within plan and ensure analytical rigor is continuously applied to optimize the plans' effect
  • Develop financial forecasts for Specialty marketing and associated metrics including penetration lift, operating income lift, price per member, and Return on Investment
  • Envisioning and evangelizing key messages to brokers, customers and prospects
  • Differentiate Blue Shield from competitors in the marketplace through insightful and evidence-driven research
  • Multi-channel strategy and communications – website, email marketing, CRM and direct response promotions – including appropriate messaging and presentation of offers to maximize conversion and profitability
  • Include broker specific engagement as part of annual planning utilizing a comprehensive marketing strategy to leverage brokers with high-value clients
  • Partnering with brand team to effectively position the company in the employer market
  • Monitoring employer and employee behavior. Working with Marketing Insights conduct primary and secondary research on trends. Oversee and take action on regular prospect tracking studies as well as ad-hoc qualitative and quantitative market research. Track effectiveness of go-to-market strategies
  • Being the expert on the numbers from demand drivers to enrollments, retention, in-group growth rates, and revenues and profitability
  • Working with Sales to collect customer insights and competitive intelligence and using them to inform business decisions and action-oriented recommendations that drive a bottom line impact, including effective tools and materials to help sales deliver results. Developing implications and recommendations for operations, service, and product teams to drive customer advocacy through enhanced experience
  • Being the liaison between [Premier/Core/Small Group] marketing and other [Premier/Core/Small Group]-related functional areas
  • Being the SME on the market and employers
30

Marketing Senior Analyst Resume Examples & Samples

  • 5+ years of experience producing high quality, well-regarded insights & analytics work, with retail industry experience preferred
  • Bachelor’s degree required, Master’s degree preferred
  • Proven track record of delivering actionable business recommendations, influencing decisions, and impacting results
  • Strong priority management skills so to ensure analytical resources are leveraged and applied to the most important business issues
  • A proven record of turning insights into actions
  • Experience working with big data sets (Loyalty card, transaction, social media, etc.)
  • Proven strong oral and written communication skills, especially the ability to explain difficult concepts in simple, applicable business terms
31

Client Experience Marketing Senior Analyst Resume Examples & Samples

  • Education: Bachelor’s degree
  • Work Experience: 3 years of marketing & communications experience
  • Ability to apply integrated marketing concepts, visual identity, brand strategy/positioning and message development skills
  • Global perspective and understanding of the competitive marketplace
  • Project and budget management skills
  • Ability and a keen desire to provide well-executed deliverables in support of the business strategy
  • Experience in event/seminar processes and the ability to manage entire programme from planning to execution and follow
  • Video creation experience preferred
  • Training in design preferred
  • Social media communication/analysis skills preferred
32

Communities Product Marketing Senior Analyst Resume Examples & Samples

  • Be the champion, evangelist and product marketing engine behind Salesforce Community Cloud in EMEA
  • Work with the industry's most innovative marketing team to develop, customise and evangelise our Community Cloud proposition to targeted persona profiles
  • Take personal accountability for pipeline numbers and support ACV attainment for Community Cloud in EMEA
  • Lead the collaboration between Community Cloud Sales teams, regional marketing teams, other Cloud Product Marketing peers, and Headquarters to ensure a joined up, consistent and clear message across EMEA
  • Drive the messaging for externally-facing campaign content including web content, webinars, data sheets, solution guides, demo videos and more, for all stages of the customer life cycle
  • Create locally compelling content, messaging platforms and localised assets to engage and excite customers
  • Create compelling and easy to understand internally facing content including sales decks, competitive positioning, offers, FAQs, and cheat sheets
  • Work with Sales, Solution Engineering and Sales Enablement to enable the field on Community Cloud propositions, stories and product updates
  • Develop EMEA-based market research that fuels go-to-market planning, positioning adjustments, and compelling insights for sales teams and externally-facing assets
  • Further Salesforce's market position as an innovator and thought leader in creating communities for partners, employees and customers
  • Support acceleration and closing of deals through product presentations and demonstrations to the field and customers (trade-shows, road shows, customer briefings)
  • Work with Salesforce customers and partners to showcase their innovative use of product technologies through events, case studies and video
  • 3+ years work experience in marketing, product marketing, product management or evangelism
  • Ideally knowledge of, or experience in enterprise software or technology
  • Experience interacting with Executives and Sales Leadership
  • The ability to inspire a room of 3 or a hall of 2,000 through stellar public speaking and 1:1 persuasive storytelling skills
  • A bias for action and a comfort with numbers
  • Master-guru skills level for positioning, thought leadership content and presentation creation
  • High energy, charismatic, innovative, and wildly creative -- with the execution skills to make it all count
33

Marketing Senior Mgr, Osteoporosis Prolia® Resume Examples & Samples

  • Developing promotional campaigns, messages, programs and sales tools
  • Coordinating the work of agency of record, multiple external vendors and internal departments including marketing, market research, legal, regulatory, medical affairs, segment marketing, corporate compliance, consumer marketing and IS
  • Managing program budgets and developing metrics to ensure success of the promotional programs
  • Helping to guide strategic decisions and ensuring flawless execution of promotional campaigns and programs for health care professionals
  • Leading semester sales meetings across multiple sales teams
  • Engage often with the field to ensure creation and flawless roll out of high impact, high value marketing tools that drive appropriate use of the brand
  • Collaborate with sales training to ensure effective, impactful, world-class training on promotional tools and programs
  • Leading label changes for healthcare professionals material
  • Collaboration with other business units (BU) promoting the brand and with other brands within the BU
  • High school diploma / GED and (12 years of Marketing and/or Sales Management experience) OR (12 years of Marketing and/or Sales including 6 years of Marketing experience)
  • 2+ years of experience in developing, executing, and measuring marketing campaigns for specialty products
  • Demonstrated track-record of increasing responsibility within sales and marketing
  • Experience in rheumatology, endocrinology, oncology or other specialty markets; clinical acumen
  • Proven ability to collaborate and work cross-functionally to drive business results in a heavily matrixed, fast-paced environment
  • Ability to effectively manage multiple competing priorities simultaneously
  • Excellent presentation skills in large audience settings
  • Experience in developing and executing clinical marketing programs
  • Proven track record of working effectively with regulatory, legal and medical teams in approval of multiple promotional materials
  • Biopharmaceutical sales experience in bone health or other specialty and primary care markets
  • Ability to effectively engage and communicate with senior management on complex projects
  • Track record of strong cross functional relationships with Medical, Legal, Regulatory, Information Systems organization, Advocacy, Compliance, Global marketing and Sales Operations
  • Ability to effectively gather feedback from sales teams
  • Significant experience in managing large budgets including assessing level of investment, tactical planning, budget allocation, timely initiation of projects and billing to keep on track against planned quarterly targets