Marketing Specialist Senior Resume Samples

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KW
K Wiza
Keagan
Wiza
98334 Wava Shoal
Phoenix
AZ
+1 (555) 147 5035
98334 Wava Shoal
Phoenix
AZ
Phone
p +1 (555) 147 5035
Experience Experience
Boston, MA
Marketing Specialist Senior
Boston, MA
Leuschke-Kris
Boston, MA
Marketing Specialist Senior
  • Assist in bid optimization and budget management assistance to Media Managers
  • Manage all facets of direct marketing from list development and management to distribution and fulfillment
  • Independently supervises, manages and assists in the development of aspects of marketing program execution
  • Oversees activities including coordination with legal, compliance, invoicing, budget management and process workflows
  • Develops and executes more complex marketing programs and activities that may include advertising, sales content and internal communications
  • Acts as a liaison to agencies, third parties or internal business partners to coordinate development and execute on their behalf
  • Provides costing, budget, research, and analytical support to marketing management
Phoenix, AZ
Marketing Specialist, Senior
Phoenix, AZ
Ledner-Schmitt
Phoenix, AZ
Marketing Specialist, Senior
  • Work closely with regional sales team and global marketing team to understand goals and develop and implement the supporting marketing plan
  • Develop and manage paid search and web advertising programs
  • Manage social accounts in Japan, develop the contents of social media and optimize of social channels
  • Manage the web pages and email programs via marketing automation and CRM tools
  • Localize and create marketing collaterals (website content, brochures, white papers, etc.)
  • Plan and execute trade shows, seminars, webinars while communicating with internal and external related parties
  • Identify improvement opportunities and recommend solutions based on root cause analysis
present
Los Angeles, CA
Senior Specialist, Destination Marketing
Los Angeles, CA
Kshlerin, Cremin and Wolf
present
Los Angeles, CA
Senior Specialist, Destination Marketing
present
  • Work with Sr. Marketing Manager to create, recommend, and execute campaign strategies and business plans to grow destination visits for Vail, Beaver Creek, Breckenridge, and Park City
  • Work with Sr. Marketing Manager and internal teams to develop audience segmentation strategy, and manage growth of key segments
  • Work with team to build full-year budget forecast, based on historical data and future-looking trends
  • Regular tracking of program performance and reporting of goals forecasts
  • Serve as a primary contact with resort marketing teams to provide recommendations and analysis of marketing strategies and tactics, ensuring that all efforts are aligned with greater resort goals
  • Conduct regular status meetings with resort marketing, media, CRM, and analytics teams, and monitor progress of projects
  • Support Sr. Product Analyst in tracking product & promotion effectiveness, and providing insights on the competitive landscape
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Hofstra University
Bachelor’s Degree in Marketing
Skills Skills
  • Strong organizational skills and attention to detail
  • Technical / Professional Knowledge and Skills
  • Strong knowledge of Hispanic segment cultures and subcultures
  • Experience with other multicultural/diverse segments and other language proficiencies is
  • Strong written and verbal skills
  • Ability to develop and present effective presentations to group audiences
  • Strong computer skills
  • Coordination of marketing deliverables for print and digital media, web, email, direct mail, collateral, paid search, social media
  • Project management: ability to lead work independently, as well as part of a team
  • Digital Campaign Planning - Provides input and has the ability to guide suppliers on campaign planning activities
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15 Marketing Specialist Senior resume templates

1

Marketing Specialist, Senior Resume Examples & Samples

  • Ability to communicate clearly and present conceptual recommendations to influence
  • Manage team calendars, templates, and deliverables to ensure Fossil Brand Marketing team is delivering on-time and with excellence
  • Create seasonal standards and guidelines and ensure team is appropriately delivering against all stakeholder needs
  • Open jobs in workflow, assign tasks, ensure delivery
  • Identify improvement opportunities and recommend solutions based on root cause analysis
  • Coordinate process changes across teams, stakeholders
  • Understanding of creative process and how to yield the best work
  • Microsoft Office, Excel, Powerpoint and Workflow software (trainable)
2

Senior Specialist, Offline Marketing Resume Examples & Samples

  • Work with Sr. Mktg Mgr to create, recommend, and execute overarching campaign strategies and business plans for paid destination visits for Vail, Beaver Creek, Breckenridge, and Park City
  • Oversee the development and production of creative executions related to all paid and owned offline media channels, including print, TV, collateral, and signage
  • Manage day-to-day relationships with resort marketing teams, and ensure development of marketing strategies are aligned with greater resort marketing plans
  • Work with the media team to traffic production of creative materials that are associated with offline advertising
  • Accompany the Sr. Marketing Manager and paid lift team to offsite meetings with resorts, vendors, printers, etc
  • Brainstorming of creative ideas and executions that help drive business in domestic destination and international markets
  • Management of special projects assigned by Sr. Manager
3

Senior Specialist, Destination Marketing Resume Examples & Samples

  • Work with Sr. Marketing Manager to create, recommend, and execute campaign strategies and business plans to grow destination visits for Vail, Beaver Creek, Breckenridge, and Park City
  • Work with Sr. Marketing Manager and internal teams to develop audience segmentation strategy, and manage growth of key segments
  • Work with team to build full-year budget forecast, based on historical data and future-looking trends
  • Regular tracking of program performance and reporting of goals forecasts
  • Serve as a primary contact with resort marketing teams to provide recommendations and analysis of marketing strategies and tactics, ensuring that all efforts are aligned with greater resort goals
  • Conduct regular status meetings with resort marketing, media, CRM, and analytics teams, and monitor progress of projects
  • Support Sr. Product Analyst in tracking product & promotion effectiveness, and providing insights on the competitive landscape
  • Support Sr. Marketing Manager in strategy and execution of corporate brand campaigns
  • Participation in new product and promotions
4

Senior Display Marketing Specialist Resume Examples & Samples

  • Develop marketing plans/objectives and establish strategic goals to support sales for all business lines
  • Translate client’s goals and objectives into actionable & measurable display marketing programs in traditional display channels, direct buys, programmatic buys and paid social
  • Plan and implement campaigns from concept to execution to include managing all timetables, vendors, internal resources, deadlines and budgets
  • Develop appropriate product/services messaging that are in sync with corporate brand messaging
  • Collaborate with internal and external teams to create online marketing strategies and plans
  • Develop and maintain the display marketing budget
  • Ensure brand integrity and corporate image is maintained for each brand
  • Evaluate market research and conduct competitive strategic analysis
  • Create and present strategy briefs and statements of work
  • Participate in client meetings and various industry related events
  • Plan and execute executive management presentations
  • Stay up-to-date and maintain a high level of expertise in digital display marketing and how display interacts will all of the digital channels
  • Develop written documentation such as proposals, presentations and client case studies as needed
  • 2-5 years of Digital Marketing experience
  • Solid agency experience is a plus
  • Must have 2-5 years of experience developing and presenting custom digital solutions within a digital marketing, PR, and/or advertising agency environment
  • Experience managing budgets and vendors
  • Demonstrated critical thinking and problem solving abilities
  • Proven track record in successfully collaborating with diverse teams, and keeping multiple projects on schedule under tight deadlines
  • Strong track record in marketing automation, campaign management, demand generation, direct marketing and database marketing
  • Proven entrepreneurial and creative skills to think beyond traditional marketing approaches
  • Strong knowledge and understanding of digital development technologies
  • Superior written and verbal communication, interpersonal, organizational, public speaking and customer service skills
5

Senior Metasearch Marketing Specialist Resume Examples & Samples

  • Gather and analyze data and make recommendations to help improve hotel program performance
  • Identify new growth opportunities for future connection and product/project manage continued advancement of the tool with the development team
  • Implement and optimize Meta campaigns with the support of the digital marketing group
  • Communicate performance updates on initiatives to senior leadership
  • Analyze performance data to ensure success of customer campaigns
  • Network with Account Management team to become the go-to resource for Metasearch knowledge
  • Perform analyses on customer demographics, click behavior, and positioning tests to ensure each campaign is successful
  • Stay abreast of industry trends and constantly monitor industry landscape providing insights in presentations internally to team as well as externally to current and prospective customers
  • Oversee operational aspects of leading this area of the business such as billing, process documentation and training new employees etc
6

Senior Advisory Marketing Specialist Resume Examples & Samples

  • Serve as integral marketing resource to business line leaders, marketing and business development professionals regarding brand and marketing programs and activities, and the creation of specific deliverables
  • Support implementation of specific integrated marketing activities including campaigns, events and webinars, national targeting initiatives, marketing collateral, digital and social programs. Also, support the marketing infrastructure for business line(s) including brand/messages, technology/databases, and processes
  • Under direction of the Business Line Marketing Director or Business Line Marketing Managers, responsible for event logistics management, coordination, support and follow up for sponsorships and speaking engagements including, conferences, seminars, trade shows, regional events and roundtables
  • Create and update content for marketing and event materials, tailored qualifications, case studies, presentations and other sales materials
  • Develop and maintain internal portal so the most complete and relevant content is accessible
  • Help ensure CRM is up-to-date and developed; assist with targeted business line data management and marketing list refinement
  • Collaborate with marketing teams and external integrated marketing partners to implement programs and see projects through to completion
  • Champion the BDO brand and the brand strategy for specific practices to ensure marketing and communications reflect the firm’s messages, brand positioning and visual identity
  • Assist with internal awareness initiatives to build the knowledge of services across the firm
  • Five (5) or more years of marketing experience required
  • Ability to successfully multi-task while working independently or within a team environment
  • Detail oriented and ability to effectively proofread all written materials including pitches, presentations, etc
7

Senior Specialist, Destination Marketing Resume Examples & Samples

  • Work with Sr. Marketing Manager to create, recommend, and execute overarching campaign strategies and business plans for destination visits for Vail, Beaver Creek, Breckenridge, Keystone, Heavenly, Northstar and Park City
  • Conduct regular status meetings and monitor progress of projects
  • Manage day-to-day relationships with agencies/vendors by writing business briefs, processing payments and acting as the primary contact to communicate the needs of the destination marketing team
  • Participation in new product development and strategic business planning - goal setting, sales forecasting, etc
  • Accompany the Sr. Marketing Manager to offsite meetings with resorts, vendors, printers, etc
  • Brainstorming of creative ideas and executions that help drive business in domestic destination resorts
8

Senior Forensic Accounting Marketing Specialist Resume Examples & Samples

  • Education - Certified Chartered Accountant or a combination of BE and MBA
  • Work Experience - 7+ years of experience with 5+ years in the Financial Domain (e.g. Financial Engineering or Private Equity Firm)
  • Experience with preparing reports (extensive PowerPoint knowledge)
  • Must be bilingual, English and Spanish
  • Significant exposure presenting to senior leadership
  • Expert at analyzing financial statements and identifying strategic implications
  • Excellent analytical, numerical, and communication skills to explain complex financial data
9

Marketing Specialist Senior Resume Examples & Samples

  • Experience with a Paid Search Management platform like Kenshoo or Marin Software is highly desirable
  • Agency experience is a plus but not necessary
  • Knowledge of existing and planned markets and market-related initiatives from the perspectives of the competition, the suppliers, the customer base and the regulatory environment; ability to apply this knowledge appropriately to diverse situations
  • Understanding of the issues related to the decision-making process; ability to analyze situations fully and accurately, and reach productive decisions
10

Senior Advisory Marketing Specialist Resume Examples & Samples

  • BS/BA in Business or related field, MBA a plus
  • 7+ years’ experience in Financial Services;3+ years’ experience in Investment Advisory a plus
  • Series 7 required, Series 6 & 24 within 6 mos. of hire; CFP or CIMA a plus
  • Proficient in Microsoft Outlook and Microsoft Office Suite
  • Ability to understand and communicate fundamental differences between advisory and brokerage. Knowledge of advisory business with specific background in mutual funds, exchange-traded funds, separate account management, investment performance measurement, and asset allocation. In-depth knowledge of industry regulations related to investment advisory business
  • Takes active role in building firm’s business, both internally and externally; is a good role model and mentor internally and seeks out opportunities to build and enhance firm’s brand and reputation externally
  • Identifies market trends and dynamics and acts on them; anticipates emerging needs and opportunities; assesses risks and rewards of new business opportunities
  • Experience and ability to deliver effective, formal presentations to small and large groups
  • Able to organize, prioritize and manage multiple tasks, responsibilities and deadlines; is able to follow through and accomplish goals, manage expectations appropriately and use firm’s resources efficiently
11

Senior International Marketing Specialist Resume Examples & Samples

  • Work closely with the DBOMO to execute tactical marketing plans and campaigns for any of the institutions at any given time (UELD or Laureate Partners) to support the overall strategy, targeted enrolment outcomes and revenue goals
  • Develop creative briefs required for integrated marketing plans and campaigns
  • Coordinate the workflow and oversee execution of marketing-driven webinars while collaborating with the appropriate teams such as enrolment and events
  • Develop and keep a marketing calendar updated of all marketing tactics and programs across key marketing channels such as social media, email, advertising, etc
  • Share responsibility for ensuring consistency and integrity of messaging throughout all channels for prospective and enrolled students and alumni. Messaging could include ANY type of communication from the institution including but not limited to: email, billing, website, banners, flyers and sales scripts
  • Responsible for creating adequate sales tools based on input from enrollment and product management
  • Develop project plans and/or processes to drive efficiency and ensure projects are completed on time and on budget
  • Responsible for planning the graduation events around the main ceremonies for our UK partners for our online graduates; related activities include but are not limited to
  • Researching suitable venues and ensuring all necessary equipment is available
  • Working with the Website team, Student Support team, the internal Senior Designer and Copy Writers team to produce the different materials needed for the graduation events; materials could include any type of communication including but not limited to: email, brochure, website, banners, flyers and giveaways
  • Arranging insurance cover and ensuring legal, health and safety requirements are adhered to
  • Coordinating caterers and equipment hire
  • Promoting the events and working collaboratively with the partner institution on the flawless execution of each component
  • Supervising the dismantling and removal of materials that need to be return to the Amsterdam office and of those that need to be returned to supplies on-site
  • 5+ years’ work experience in marketing
  • Bachelor’s degree in relevant discipline required; master’s degree preferred
  • Experience in educational or services marketing is a plus, however not necessary to be successful
  • Must have breadth of experience across marketing tactics to include online and offline tactics such as email, display advertising, search, webinars, collateral, etc
  • The post holder must have experience of, or otherwise be demonstrably able to be immediately effective in undertaking all of the following
12

Senior Display Marketing Specialist Resume Examples & Samples

  • Build direct response marketing campaigns with a primary focus on paid social, prospecting and retargeting campaigns
  • Manage new partner and campaign launches (e.g., measurement plans, new landing page requirements, tag integration, product feeds, creative, landing pages, etc.)
  • Analyze campaign data to identify, quantify and execute long-term, sustainable growth opportunities
  • Build strong relationships with partners to continuously grow the relationship and identify new ways to generate incremental revenue for the business,
  • Design, implement, and analyze experiments, including bidding strategies, product updates, audience segmentation, and creative
  • Collaborate with internal engineering, analytics, data science and product teams to drive performance
  • Displays business acumen through making speedy yet sound decisions
  • Is results orientated, thrives on solving problems and is self-motivated
  • Displays strong project management skills through clearly defined goals, scopes and dependencies deadlines. Has clear oral and written communication and is ready to take on full Project Ownership of projects that impact the company’s bottom line
  • Enjoys working on a team and can build and develop effective relationships while being able to work effectively in an autonomous environment, proactive and persistent. Recognizes one’s own strengths and weaknesses
  • Continually expands his/her knowledge to stay on top of innovations and changes in the digital marketing landscape and looks for ways to integrate relevant opportunities into the display strategy. Possesses a genuine curiosity about how vacation rental consumers make decisions
  • LI-DB2-V
13

Senior Campaign Marketing Specialist Resume Examples & Samples

  • Work in partnership with Campaign and Product Marketing to implement high-impact marketing campaigns for assigned product areas to build brand, raise awareness, and generate leads. Manage those projects to completion
  • Coordinate and execute marketing activities in support of the marketing plan: webinars, data sheets, web site updates, industry and corporate events, direct marketing, and social media
  • A minimum of 5-7 years of campaign marketing experience in the semiconductor, EDA or design or verification IP field is required
  • Must be capable of consulting with product marketing teams to implement optimal marketing campaigns to achieve product and corporate goals
  • Strong project and management skills
  • Demonstrated initiative, problem solving skills, solid judgment and creativity, used to acting with a sense of urgency
  • A team player, with a service mentality and a focus on “we”, not “me”
14

MEE Marketing BMO Senior Specialist Resume Examples & Samples

  • 5+ years of relevant BMO experience with preference in the MU
  • Solid experience in Marketing Operations, Performance Management, QBR’s, Planning and Marketing Campaign Planning and Execution
  • Great knowledge about Global tools
  • Strong relation building skills and client-service orientation
  • Knowledge of all marketing and sales disciplines and processes around F4S; ability to gain confidence of executive management
  • Strong knowledge on CRM@SAP (Campaign Management, Lead Management and Opportunity Management Modules)
  • Ability to influence strategic decision-making with quality insights and is capable of utilizing his/her strong interpersonal, verbal, presentation and writing skills to successfully interact with the network and stakeholders
15

Senior Campaign Marketing Specialist Resume Examples & Samples

  • Collaborate with key stakeholders to understand goals and objectives in order to develop and execute strategic marketing campaign plans
  • Work closely with the Project Owners in prioritizing deliverables, establishing and managing timelines
  • Ensure all projects adhere to the appropriate steps of the material approval process
  • Build campaign landing pages as needed
  • Provide updates, as appropriate, to key stakeholders throughout the development and execution of campaign
  • Monitor and report out on campaign tactics, making recommendations for improvement or adjustment as needed
  • Activities include product advertising/promotion, planning, developing and implementing multiple channel programs, and overseeing the development of company market requirements for specific marketing programs
  • Bachelor’s degree in Business/Economics/Marketing related discipline required
  • 4-7 years’ experience developing strategic marketing campaigns, preferably within the B2B and/or tech industry
  • Experience developing fully integrated campaigns that include PR, social, paid advertising, etc
  • Experience managing campaigns in marketing automation and CRM tools
  • Some media planning/buying experience preferred, but not mandatory
  • Understand principals of search engine optimization
  • Exhibit polished writing skills
  • Able to gather estimates, and manage and report on budget considerations
  • Familiar with traditional campaign measurement tools
16

Senior Specialist, Hilton Honors Marketing Resume Examples & Samples

  • A minimum of three (3) years of experience working in an Agency or Marketing role
  • Strong project management skills, including the ability to manage details through to completion and ensure project deadlines are met
  • Ability to work well under pressure and effectively handle multiple, concurrent demands to appropriately prioritize responsibilities
  • Ability to analyze reports and metrics and provide insights
  • Ability to travel as required (10%)
  • A minimum of four (4) years of experience working in an Agency or Marketing role
  • A minimum of two (2) years of Hospitality experience
  • A minimum of one (1) year of management or mentorship experience
  • Knowledge of marketing analytics, including the ability to estimate expected ROI from campaign activities
  • Working knowledge of Microsoft Excel, including the ability to understand and manipulate basic spreadsheets
  • Basic understanding and application of the Adobe Creative Suite, including Photoshop, Illustrator and Indesign
  • Global experience in working cross-culturally advantageous
17

Marketing Specialist, Senior Resume Examples & Samples

  • Work closely with regional sales team and global marketing team to understand goals and develop and implement the supporting marketing plan
  • Track and measure sales leads that directly correlate successful marketing activities to funnel influence and pipeline goals
  • Plan and execute trade shows, seminars, webinars while communicating with internal and external related parties
  • Localize and create marketing collaterals (website content, brochures, white papers, etc.)
  • Manage social accounts in Japan, develop the contents of social media and optimize of social channels
  • Manage the web pages and email programs via marketing automation and CRM tools
  • Develop and manage paid search and web advertising programs
  • Minimum of 5 years of marketing communication experience in IT or B2B industry
  • 3+ year experience for vender management
  • Business level written and verbal in English (TOEIC 800 or above preferable)
  • Self-motivated, driven to work hard in a fast-paced environment
  • Ability to work as a team player is a must
  • Ability to organize and manage detail work
  • Proficiency in Microsoft Office solutions
18

Senior NA Marketing Specialist Resume Examples & Samples

  • Develop and execute robust territory- and account-based marketing strategies in collaboration with corporate and field sales for assigned territories
  • Leverage data analysis and market research to find and target customers and accounts. Use data and research to increase account penetration with specific messaging
  • Analyze sales and marketing performance data and track KPIs
  • Assess lead flow and market data to identify which geographies, segments or accounts need focused attention
  • Master Promega’s CRM system and drive coordination of sales and marketing within CRM. Train team members and sales staff
  • Build multi-tactic targeted campaigns that integrate email, CRM tools, events, on-site stocking, social media, website landing pages, and sales follow up as appropriate
  • Identify and lead the creation of template-based marketing programs based on successful campaigns
  • Develop new ways to positively impact sales pipeline through creative deliverables
  • Demonstrate targeted marketing and marketing analysis best practices. Coach core team members to adopt best practices and inspire professional development
  • Flexible in handling change, able to meet a standard of excellence, and persistent in pursuing goals despite obstacles and setbacks. Aware of how behaviors can affect colleagues
  • 3 – 5 years of experience
  • BA/BS or equivalent work experience
  • Experience with web editing tools and email delivery programs
  • Advanced knowledge of MS office
  • Familiarity with agile marketing
  • Bachelor’s degree in marketing, business administration or communications
  • Ability to use computer equipment
19

Marketing Product Senior Specialist Resume Examples & Samples

  • Develop and manage a product marketing
  • Analyze market dynamics and trends in opportunity areas
  • Define the product strategy and roadmap
  • Collaborate with strategic marketing to develop and implement marketing plans, including product objectives, competitive analysis, positioning strategies and revenue projections
  • Collaborate with MaCom, Marketing on product collaterals, exhibitions, and Luncheon seminars
  • Collaborate with Clinical Specialist team on Masimo products
  • Collaborate with Sales team for their sales activities and guide them to meet Masimo marketing strategy and plan
  • Capture and prioritize customer needs
  • Develop use cases and functional product requirements
  • Work with operations on new product costs, build forecast, and production to support Japan’s implementation strategies
  • Manage program activities for new product development, including product concept review, design development, project management, and global product launch
  • Manage Alpha, Beta and limited release product evaluations
  • Function as Field Marketing also to provide content for and conduct training on key topics
  • Manage SafetyNet business including SafetyNet maintenance contract. Collaborating with a saftetyNet team
  • Manage technical support to end-users on Masimo Products
  • Up to 50 % travel required
  • 7+ years of demonstrated success in the Product Marketing, preferably in the healthcare field
  • Strong writing and speaking skills both in Japanese and English
  • Ability to manage multiple tasks to successful completion
  • Advanced ability with the Microsoft Office suite of applications
20

Marketing Specialist , Senior Analyst Resume Examples & Samples

  • Assist in the design, creation, editing, posting, and printing of sales collateral including sales presentations, marketing product sheets, case studies and special reports
  • Creation of emails and landing pages within our marketing automation tools
  • Support email marketing efforts through mailer list management (contact entry, tagging, cleaning, list creation & maintenance)
  • Handle event execution and logistics such as speaker invitations, coordination, conference room booking, shipping, setup and tear down (if local) and ordering of tradeshow services
  • Participate in weekly and monthly internal calls
  • Occasionally travel to European locations, and more rarely to the US
21

Marketing Specialist Senior Resume Examples & Samples

  • Responsible for managing specific marketing materials, marketing programs or events that have been identified in a marketing plan
  • Provides support in the execution of marketing communication strategies; drafts marketing plans and materials
  • Monitors and tracks marketing communications projects and events as they relate to assigned area
  • Coordinates the publication of internal and external product sales literature, image advertising, and collateral materials
  • Serves as a resource on projects and work assignments
  • Employs basic knowledge of effective marketing and general business understanding
  • Keeps business and product teams apprised of the status of marketing communications materials
  • Provides costing, budget, research, and analytical support to marketing management
  • Monitors supplier performance and provides oversight and management of day to day requirements
  • Manages reporting and analysis of Key Performance Indicators
  • Develop Communication Plans - Knowledge of current communication methods. Provides input to and implements the communication plan for a specific product, market, process, etc. Knows the audience and the tools used to reach the audience. Able to tell others about the communication plan
  • Message Creation - Uses a message triangle or appropriate materials when creating communication or training materials
  • Create Marketing Collateral Materials - Knows the process to create marketing collateral pieces and able to lead the process using the approved tool. Approves copy and layouts for production
  • Coordinates with the printer and understands the differences in types of paper, benefits versus costs of number of colors, and types of finishes on collateral materials. Manages the distribution and/or fulfillment processes
  • Understands common marcom metrics (Ad impressions, Trade show measures, media impressions, surveys, click-through, conversion, time spent on page, bounce-back, etc.) and interprets analytics data to improve performance
  • Digital Marketing Communications Strategy/Management
  • Digital Publishing - Understands and can display proficiency using common digital publishing concepts and platforms (content management systems, websites, social media, digital signage, mobile apps, etc.)
  • Digital Campaign Planning - Provides input and has the ability to guide suppliers on campaign planning activities
  • Digital Communications Design and Development - Knows the processes to create digital collateral and able to lead the process using the approved tools. Understands the basic concepts of content management, user centered design and A/B version testing
22

Senior Marketing Ops Specialist Resume Examples & Samples

  • Own the marketing data analytics development and drive the utilization of the analytics to improve GTM programs/campgs effectiveness
  • Support channel marketing programs execution including but not limited to partner performance tracking & reporting, promotion results tracking and reporting, and channel programs rewards/rebates processing and reporting
  • Support customer marketing leads generation and conversion process including but not limited to Territory Coverage Map tracking & reporting, marketing funnel tracking & reporting, sales leads tracking and reporting
  • Support the marketing management operation system implementation with marketing teams/ sales peers as well as other functional stakeholders
  • Experience in Marketing Operations, or Sales Operations, or Channel Operations, or Finance Operations
  • Exposure to Marketing or Sales Automation tools and processes; exposure to the role of data scientist a plus
  • Good at numbers and data mining
  • Excellent command of Excel, Powerpoint, Word etc
  • Be able to manage manual process (as a result of lack of automated data) and work out marketing business intelligence based on the limited data
  • Good team player
  • Bachelor degree in Marketing, Finance and other relevant fields
23

Senior Campaign Marketing Specialist Resume Examples & Samples

  • A minimum of 3 years of experience supporting successful demand generation programs with campaign creation, execution, measurement, analysis and reporting across channels
  • Expert user knowledge of salesforce.com and/or a marketing automation package such as Eloqua or Pardot
  • Previous analytics experience (Analyzing data and creating dashboards/SFDC), preferably Google Analytics or Adobe Analytics
  • Previous experience with multiple digital channels: websites, blogs, e-mail marketing, social
  • Previous brand communications experience within an ad agency or internal marketing department
  • Experience managing external vendors
  • Previous copywriting experience
  • Salesforce, Adobe, or SEO Certifications
24

Senior PL Marketing Specialist Resume Examples & Samples

  • Establishes and achieves production and profitability goals in the assigned territory for personal lines by identifying key agents, new business opportunities, and new agency appointments
  • Monitors and analyzes business segments results and achievements. Makes recommendations and implements modifications in order to maximize those results or achievements
  • Provides technical information and develops and conducts training or marketing and technical presentations to internal and external audiences on business segment's products and services
  • Performs agency management duties including new agency prospecting, appointing, contract execution and on boarding. Monitors and analyzes business segments, territory and agency results and achievements. Makes recommendations and implements modifications in order to maximize those results or achievements
  • Develops and implements marketing strategies
  • Assists in recommending and developing product pricing
  • Performs all or some of the following duties, as required: Reviews applications and financial requirements for potential risk selection, identifies book roll opportunities, provides a review and analysis of the book roll opportunity and makes recommendations to management. Facilitates these types of new business opportunities
  • Gathers and relays competitive market intelligence and conducts rate review analysis, as required. Assists in recommending and developing product pricing personal lines
  • Responsible for automobile travel within territory traveling to agent offices. Car travel represents approximately 75% to 80% of time
  • High School diploma
  • College degree preferred
  • 1 year Computer Operations (PC) experience preferred
  • 3-7 years Claims experience preferred
  • 3-7 years underwriting experience preferred
  • Possesses superior overall insurance knowledge
25

Senior Healthy Living Marketing Specialist Resume Examples & Samples

  • Manage and Evaluate Dietitian program that includes hiring dietitians, establishing retail locations, measuring impact and reassess market needs
  • Develop conceptual business and marketing ideas into structured marketing and promotional programs that are in alignment with corporate strategies & priorities and can be executed on time and on budget
  • Serve as strategic lead for marketing plans; Initiate creative/production job requests, provide relevant content, proof creative, confirm costs and manage budget allocations, communicate relevant details to retail, merchandising and corporate business partners, provide consistent and thorough follow-up through the life of the plan
  • Collaborate closely with other strategy team members to identify opportunities to link healthy living initiatives with business-building plans, existing sponsorships, and/or co-marketing programs. Develop effective cross-functional working relationships with key internal and external partners
  • Work closely with key business partners to measure program performance against pre-defined key performance indicators (e.g. estimated reach of RD program, coupon redemption, and sales) and then identify and recommend improvements and/or adjustments
  • Travel is required on an occasional basis, as needed (ex: dietitian meetings, retail engagements, conferences, marketing research efforts and/ or dietitian interviews), which will include a mix of day and overnight trips
  • 5+ years of marketing or equivalent work experience
  • Experience with nutrition and wellness marketing and/or personal interest in healthy living
  • Ability to manage a large number of tasks and priorities on an ongoing basis while maintaining executional excellence
  • Ability to oversee independent contractors, who work remotely and independently
  • Ability to create and maintain strong working relationships with corporate, retail, community and vendor partners
  • Strong attention to detail and timely, effective follow-up skills
  • Aptitude for analysis and conceptual problem solving. Strong sense of urgency with the ability to drive change and work independently
  • Flexible, adaptable and creative
26

Marketing Specialist Senior Resume Examples & Samples

  • Project management: ability to lead work independently, as well as part of a team
  • Coordination of marketing deliverables for print and digital media, web, email, direct mail, collateral, paid search, social media
  • Management of vendor activities and projects
  • Establishment and maintenance of relationships with internal partners for marketing activities
  • B2B marketing experience preferred
  • Proactively updating/reporting marketing metrics to measure effectiveness of marketing programs/tactics
  • Coordinating marketing collateral/content approvals through compliance/legal review process
27

Marketing Specialist Senior Resume Examples & Samples

  • Help to manage the Media strategy and best practices across lines of business, serving as a strategic partner in the development of integrated annual and on-going plans that help deliver on business objectives
  • Serve as a contributing knowledge point for our company’s understanding of consumers’ media behaviors, latest trends/platforms and activity; providing actionable insights to our various lines of business
  • Help to manage the PNC relationship across various vendors and partners, primarily our media agencies and ad partners
  • Experience working with business and marketing objectives and developing media strategies, specifically digital-led efforts, from end-to-end and managing media budgets
  • Strong knowledge and point of view on the constant evolving advertising space, particularly programmatic
  • Experience developing or working with performance metrics, must work with the analytics teams (internal and agencies) to evaluate across all channels and ensure that campaign goals are being met
  • Ability to craft and deliver strong presentations
28

Senior Entertainment Marketing Specialist Resume Examples & Samples

  • Execute projects, events, and initiatives according to the strategic Entertainment Marketing plans supporting the territory brand objectives
  • Work with category brand teams to support execution of territory and category plans utilizing industry key influencers and entertainers
  • Ability to maintain and establish Industry relationships to support meaningful projects
  • Enhance executions utilizing Industry relationships
  • Evaluate projects, monitor results, and communicate progress of the Entertainment Marketing to ensure functional excellence
  • Be an ambassador of the brand and products
  • Manage celebrity / influencer relationships. Seek, Bond and Service. Be the face of NIKE to celebrities
  • Manage and promote the NIKE brand directly to these influencers through relationship building, industry networking and various brand communications
  • Develop, maintain, and deepen new & existing relationships with key industry influencers
  • Develop, maintain and deepen new & existing relationships with key industry influencers
  • Bachelor degree and min. of 4 years of relevant working experience
  • Extensive experience working with global lifestyle brand and entertainment industry
  • Fluency in English and German is required, both written and verbal
  • Understanding of influencers marketing
  • Demonstrate passion for brand
  • Previous working experience in entertainment industry (film, TV, Music)
  • Understanding of product placement within entertainment industry
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Marketing Specialist Senior Resume Examples & Samples

  • Assist internal Digital Marketing team in managing Paid Search Marketing campaigns across various Lines of Business
  • Build proposals based on feedback from internal product partners
  • Keyword research, Develop Search Traffic Proposals, Ad Copy Creation
  • Assist in bid optimization and budget management assistance to Media Managers
  • Performance Analysis and Reporting
  • Data quality control and Account audits
  • Competitor reports
  • Perform frequent data manipulation and interpretation exercises, with Excel and other internal/external proprietary tools
  • Must have a strong grasp of numbers and be comfortable with quantitative analysis and simple statistics
  • Passionate performance oriented marketer who has been successful developing, implementing and optimizing paid search initiatives
  • Experience working with bid and digital analytics platforms including: Kenshoo, Marin, Adobe Media Optimizer, Google Analytics, AdWords, Bing Ads, Yahoo Gemini, Adobe Analytics
  • Well-versed in the core MS Office suite programs and an intermediate to advanced user of Excel including the ability to use formulas, functions, and pivot tables
30

Specialist Senior Marketing Comm Resume Examples & Samples

  • Plans, recommends and executes integrated Marcom campaigns for our commercial businesses
  • Continuously strives to improve the quality and effectiveness of all marketing communications
  • Assists in the development and measurement of yearly and quarterly metrics
  • Continuously analyzes operational process and budget to find and implement more efficient tactics
  • Help to research and evaluate new approaches and trends in the changing world of web, digital, email/web delivery, reviewing results and performance, and adjusting for future campaigns
  • Trade show and event onsite support
  • Act as liaison to the creative development process by supporting agency and vendor relationships
  • Help to set up and execute campaign elements within the marketing automation tool, including campaigns email creative, list selection, landing pages and web forms
  • Ensure your efforts are integrated with fellow PR, employee communications and regional teams within the department
31

Senior Specialist, Partnership Marketing Resume Examples & Samples

  • Acts as primary owner and project manager to coordinate and implement moderately complex integrated marketing programs, campaigns and activities, including post-launch analyses
  • Partners with internal and external agencies and internal business partners to execute, evaluate, and improve programs utilizing strategic reporting and testing methods
  • Solicits and synthesizes input on creative and tactical direction following the Liberty Mutual Insurance Style Guide and maintaining consistency with communication standards
  • Ensures flawless execution of email and direct mail campaigns, including regulatory compliance, quality assurance, and an outstanding customer experience
  • Provides regular email marketing funnel and IP performance reporting to segment stakeholders
  • Monitors email and direct mail campaign performance from planning phases through execution
  • Anticipates issues and provides recommendations to resolve and suggests fully-formed solutions
  • May manage smaller programs from start to finish. May coordinate the operational aspects of a product launch as a member of a cross-functional team
  • Bachelor's degree in Marketing, Business Management, Communications or equivalent required
  • 3 - 5 years’ relevant experience within a marketing-driven organization
  • Attention to detail and clear written and verbal communications is required
  • Previous experience managing complex email campaign deployments strongly preferred
  • Advertising agency or corporate digital marketing experience strongly preferred
  • Requires advanced knowledge of project managing integrated marketing communications and practices
  • Ability to work independently in a fast-paced environment, execute on multiple priorities, and make data-driven decisions
  • Ability to effectively interact with all levels of the organization, as well as external partners and clients
32

Marketing Specialist Senior Resume Examples & Samples

  • Native or near native fluency in Spanish and English is required
  • Experience developing or executing Spanish or Bilingual marketing campaigns preferred
  • Must be able to apply culturally appropriate style and tactics for the US Hispanic audience
  • Strong knowledge of Hispanic segment cultures and subcultures
  • 2-5 years’ experience in marketing, multicultural marketing or financial services marketing
  • Prior experience working with an advertising agency, particularly in selection of media and marketing tactics is preferred
  • Experience with other multicultural/diverse segments and other language proficiencies is a plus
  • Ability to develop and present effective presentations to group audiences
33

Marketing Specialist Senior Resume Examples & Samples

  • Bachelor's degree
  • 7 or more years related work experience
  • In-depth knowledge of the insurance brokerage business
34

Marketing Specialist Senior Resume Examples & Samples

  • Translating business objectives into actionable assignments for agency partners and other third party vendors
  • Managing the development and coordination of communication strategies across a wide array of channels and internal stakeholders-- digital, social media, e-mail, printed collateral and limited mass advertising
  • Ensuring seamless execution to market by developing and maintaining workplans and securing consensus among internal partners, including legal and compliance
35

Senior Specialist, Season Pass Marketing Resume Examples & Samples

  • Responsible for ongoing results tracking, investigation, analysis and communicating key successes and opportunities to stakeholders
  • Own and drive execution of all marketing initiatives for region
  • Responsible for all content for regions including Display, SEM, Web, Social, etc
  • Plan, track, and adjust regional budget based on business needs and performance
  • Lead internal teams, partners and key stakeholders to drive results for region
  • Support development of go-to-market strategy and tactics for region
  • Ownership and accountability for regional results as it relates to specific drive markets, in partnership with greater team
  • Partner and collaborate with Resort teams within region to drive collective success
  • Ongoing competition tracking, reporting, and developing plans to stay ahead of competitions
  • Lead development of all creative assets working with Brand Manager
  • Assist with the execution of selected projects, from development of project plans, to execution of deliverables
36

Senior Segment Marketing Specialist Resume Examples & Samples

  • Bachelor's degree in Marketing, Journalism, related field
  • 5 years progressive experience as a Segment Marketing Specialist or equivalent experience in marketing or related field, preferably in the health insurance or financial services industries
  • Knowledge of and the ability to apply advanced marketing/communications concepts and best practices
  • Excellent writing skills with a demonstrated command of grammar, spelling and sentence structure
  • Advanced Microsoft Office skills
37

Senior Print Marketing Specialist Resume Examples & Samples

  • Coordinate and manage the execution of B2C marketing initiatives supporting prospect, customer reactivation and retention programs as well as B2B collateral support
  • Manage special projects from planning to production
  • Coordinate upstream meetings with key stakeholders to ensure alignment
  • Process, track and report out on estimates and invoices. Maintain ongoing budget tracker throughout year and report out as needed
  • Professional and positive demeanor in all interactions
  • Ability to work well independently with direction and as part of a larger team
  • Must be self- driven and team oriented
  • Ability to interface with all levels of management successfully