Channel Marketing Specialist Resume Samples

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KM
K McCullough
Kelley
McCullough
577 Thiel Lakes
Boston
MA
577 Thiel Lakes
Boston
MA
Experience Experience
12/2013 – present
Phoenix, AZ
Senior Channel Marketing Specialist
Senior Channel Marketing Specialist
12/2013 – present
Phoenix, AZ
Senior Channel Marketing Specialist
12/2013 – present
  • These activities include planning, developing, communicating, implementing and measuring marketing programs for DMRs for the North America region
  • Building relationships with the marketing and sales teams within the accounts
  • Customize marketing materials and messaging for reseller account initiatives
  • Regularly participate in Sales and Marketing team calls to share updates and best practices
  • Establish relationship with key marketing contacts to create and deliver account-specific programs to drive awareness and sales
  • Self-motivated and willing to work collaboratively with cross functional teams including regional marketing/sales, corporate communications, product management, engineering and others
  • BA/BS in business, marketing, sales or equivalent
02/2008 – 10/2013
Philadelphia, PA
Campaign Channel Marketing Specialist
Campaign Channel Marketing Specialist
02/2008 – 10/2013
Philadelphia, PA
Campaign Channel Marketing Specialist
02/2008 – 10/2013
  • Implement channel marketing plans including training design/delivery and channel communications
  • Supporting the Channel Marketing Manager on a Special Project within Bell Mobility
  • Support Channel Manager to setup new channels of reach also support current existing channels across Dealer, National retail and Corporate stores
  • Drive and execute cross functional tactics with various groups from channel, pricing, hardware, customer ops, brand, legal and finance
  • A Clutch Performer…the whole team is counting on your leadership!
  • Monthly reporting on sales KPI’s within each retailer location
  • Influence others for shared business gain. (You’re both motivated and motivating.)
04/2002 – 12/2007
Los Angeles, CA
Channel Marketing Specialist
Channel Marketing Specialist
04/2002 – 12/2007
Los Angeles, CA
Channel Marketing Specialist
04/2002 – 12/2007
  • Create reports and dashboards on performance, identify patterns of over/under-performance, and recommend opportunities for improvement to make greater impact
  • Help create and execute loyalty program and promotions initiatives with product line managers and sales team to help support growth initiatives
  • Work cross-functionally with campaign, retail channels, product, pricing, marketing communications, channel and IT to develop and execute programs end-to-end
  • Create, manage and optimize marketing campaigns across key performance marketing channels
  • Work collaboratively to develop and execute marketing plans in an area of growth for 3M
  • Assist Channel Marketing Managers in the development, documentation and execution of strategic marketing plans for our non-digital channels
  • Manage coordination and development of distributor marketing tools, trade show support, literature development, presentations and publicity activities
Education Education
Bachelor’s Degree in Marketing
East Carolina University
Bachelor’s Degree in Marketing
Skills Skills
  • Strong Excel skills with the ability to create reports and analyze raw data in an easy and consumable format for stakeholders
  • Detail orientated with excellent organization, project, and time management skills
  • Strong work ethic & attention to detail
  • Ability to form and test hypotheses with available data
  • Ability to adapt quickly to changing project parameters and business drivers
  • Excellent project and program management skills and the demonstrated ability to influence without direct control
  • Effective time management skills and ability to meet deadlines; Excellent organization, multitasking, and prioritization skills
  • Excellent analytical skills to be able to gather prioritize and synthesize large amount of data
  • Excellent project management skills: Able to prioritize multiple projects with little assistance and execute programs and projects from start to completion
  • Strong team player, proven ability in leading and working effectively cross functionally
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1

Channel Marketing Specialist Resume Examples & Samples

  • Execute end-to-end marketing programmes
  • Partner with the regional and global counterparts to share learnings and implement best practice approaches for new product marketing
  • Own accountability for the delivery of planned programme and initiatives against all financial and non-financial metrics including providing regular reporting on the performance and status
2

Channel Marketing Specialist Resume Examples & Samples

  • Work cross-functionally with campaign, retail channels, product, pricing, marketing communications, channel and IT to develop and execute programs end-to-end
  • Manage the creation, launch and expiration of offers for individual retail channels and regions
  • Summarize relevant offers for presentation to sales team leaders
  • Create competitive comparisons and sales job aids for retail sales reps
  • Experience in analysing data to build recommendations to improve sales trajectories
  • Work cross functionally to summarize various campaign priorities and product launches into a concise and visually appealing presentation for retail sales leaders
3

Channel Marketing Specialist Resume Examples & Samples

  • Help develop and implement the marketing strategy for the PowerShares ETF business in EMEA. The role will be responsible for delivering programmes through a range of teams across EMEA and across a range of activities including advertising, direct marketing, web, events, sponsorship, literature and media relations
  • Work closely with key partners including sales, product, investment, compliance, IT and operations to establish priorities and messaging to a retail and institutional client base
  • Work effectively throughout the marketing organisation, maintaining agency relationships and liaison with key stakeholders within the global PowerShares business and the wider Invesco organisation & local offices
  • Work closely with compliance to ensure compliance of all marketing activities to all regulatory, legal and Invesco requirements
  • To ensure all activities are in line with TCF outcomes
  • Educated to degree level, or equivalent qualification(s) or jobholder is able to demonstrate equivalent academic calibre
  • Post-graduate marketing qualifications and industry accreditation an advantage
4

Channel Marketing Specialist Resume Examples & Samples

  • Partners with Wholesale and Retail teams to develop Channel Marketing plans that drive the brand and the business in South Europe
  • Maintains a keen eye and understanding of Men’s Fashion Apparel industry and Dockers specific product in order to ensure relevant positioning and storytelling in the markets (market nuances)
  • Provides market insight to brand hub to ensure that programs and content are relevant for South Europe
  • Interprets and adapts direction, content and assets from Central Hub to local markets and accounts
  • Briefs and manages local agencies to adapt and execute customer and on floor marketing programs
  • Ensures flawless and timely execution of Customer Marketing and on-floor programs across all key Channels
  • Ensures alignment on seasonal brand assets and promotions/activations across channels within SE markets
  • Ensures that the South Europe Sales teams receive timely and relevant sell in tools by briefing local needs to Central Hub, working closely with South Europe Marketing Management and Sales Managers and by following up on delivery of assets
  • Ensures that the Retail and Wholesale teams have the knowledge & tools to train store staff
  • Measures effectiveness of marketing programs by tactic and performs ROI analysis
  • Monitors and reports on retail marketing competitive activity
  • Manages South Europe’s Wholesale and Retail Marketing Budgets
  • Experience managing and executing customer and retail marketing communications strategies, on-floor execution of key seasonal programs, promotions and assets development
  • Excellent communication and collaboration skills including influence and persuasion
  • Experience in relationship management and client interface. Ability to develop credibility w/ the customer
  • Experience in agency management and briefing
  • Interest & Ability to manage consumer advertising, PR& Social Media plans in the future
  • Demonstrated ability to independently solve moderate to complex problems
  • Exceptional organizational skills with the ability to juggle multiple tasks and conduct superior follow-through
  • Demonstrates flexibility and initiative with minimal direction
  • Business acumen with the ability to conduct basic cost/benefit and return analysis on programs
  • Knowledge of market trends and the retail landscape
  • Proficiency with MS Office applications (PowerPoint, Word & Excel)
5

Channel Marketing Specialist Resume Examples & Samples

  • Improve the knowledge of all save agents in the loyalty and retention channel through a variety of communication mediums including: newsletter, internal tracking tools (Blueprints), testing, positioning statements and job aids
  • Call centre operations background – have worked in some capacity in a call centre role
  • Bilingual (French) spoken and written
6

Channel Marketing Specialist Resume Examples & Samples

  • Responsible for quarterly planning and developing strategies in addressing key areas that result in churn
  • Develop quarterly marketing and hype/incentive material
  • Provide weekly/monthly information related to pricing changes to assist call centre agents
  • Create job aids to assist agents when faced with competitive offers
  • Align communications across segments (care, loyalty and retention, retail)
  • Provide clear, consistent and regular communication of top churn focus areas on both a quarterly and weekly basis that align with our corporate strategic focus
  • Work cross-functionally across multiple vertical business units inside and outside of loyalty and retention, and across multiple management tiers
  • Prioritize work that is both planned and unplanned (proactive and reactive) while maintaining major deliverables
  • Internal Marketing and Communication skills
  • Solid brand understanding of Bell and Virgin
  • Top notch PowerPoint presentation skills with the ability to build a visual story that is concise, informative and be able to present at the executive level
  • Strong Excel skills with the ability to create reports and analyze raw data in an easy and consumable format for stakeholders
  • Ability to turn complex information into easy and informative insights, often with short turn-around-times
  • Expert understanding of call centre metrics and how they relate to churn
  • Able to understand the diverse roles and responsibilities that exist within Channel Marketing and provide back up support
  • Possess an appetite to learn new applications at an expert level for supporting agents in providing a consistent level of customer experience
  • Call centre operations background
  • University or College Degree in Marketing and/or Business Administration
7

ETF Channel Marketing Specialist Resume Examples & Samples

  • Assisting in the development of channel marketing campaigns in line with IPS goals and objectives based on client engagement plans
  • Adhering to legal regulations and industry practices regarding the marketing of investment management products and the distribution of literature
  • Continuously communicate marketing strategies and initiatives to the sales force
  • Assists Channel Marketing Director with other projects as needed
  • 1-3 years intermediary asset management experience with ETF experience a plus
  • Direct experience in channel marketing preferred
  • Understands motivations and needs of the target audience
  • Ability to construct relevant solution and needs based campaigns
  • Experience at planning conferences and events preferred
  • Excellent client service and interpersonal skills
  • Experience in MS Office including Word and PowerPoint
8

Channel Marketing Specialist Resume Examples & Samples

  • Manage the development of sales trainings and supporting materials to be delivered to sales
  • Work collaboratively with various teams on content needed for trainings
  • Partner with sales to set schedules and determine content development that meets their needs
  • Review current trainings and determine opportunities to improve
  • Track projects and report on progress
  • Project Planning- Develop project schedules, record tasks, report on progress
9

Senior Channel Marketing Specialist Resume Examples & Samples

  • 5+ years Marketing Management experience with Data Center Products (Server, Storage, Networking and Software)
  • Strong understanding of Data Center market trends and vendor landscape
  • Working experience with B2B interactions
  • Self-motivated and willing to work collaboratively with cross functional teams including regional marketing/sales, corporate communications, product management, engineering and others
10

Channel Marketing Specialist Resume Examples & Samples

  • Conducting analysis of sales data and customer information
  • Effectively work with the product marketing teams to ensure sales teams have the appropriate resources to support new opportunities in the eCommerce channel
  • Assist in planning and implementing cross-business activities and initiatives
  • Able to work & think independently, meet tight deadlines, mobilize resources and determine key stakeholders quickly
  • A Bachelor's degree in Marketing, Business Administration or related field
  • At least 3 years of experience in product/channel marketing or related sales roles
  • At least 2 years of experience of marketing to consumers through .com retailers such as Amazon.com
  • Masters in Business Administration (MBA) preferred
  • Understanding of unique marketing dynamics of selling and marketing products to consumers through .com retailers
  • Experience with a CPG manufacturing company
11

Senior Channel Marketing Specialist Resume Examples & Samples

  • CHANNEL PROGRAM: lead the EMEA implementation and deployment of the Performance Partner Program, including potential integration of other businesses into the Program (Datamax, Vocollect, Movilizer) and specialisms such as SSP, PSP and ISV
  • Experience in a B2B channel marketing environment
  • Excellent written English and communication skills
  • Program management experience across multiple teams
  • Self-motivation and self-management
  • The ability to build consensus across disparate groups
  • Business acumen: understand how to develop business in a complex B2B environment with sales channels
  • Diplomatic: be able to find alignment, deal with colleagues with long career track
  • Project management: be able to create project plans, secure alignment with team members, track progress, identify (potential) hurdles, suggest solutions, implement mitigation actions, report progress
  • Pragmatic
  • Data-driven: use objective facts to evaluate, analyze, decide & report
  • Proficient in Microsoft Office, including Excel, Word, and PowerPoint
  • Project Program Management experience
12

Channel Marketing Specialist Resume Examples & Samples

  • Adhere to all communications policies, philosophies, and processes
  • Work with Marketing Communications team, Product Line Managers and key stakeholders to help develop tools for documenting and executing channel partner activities
  • Create and update items as needed for the B-Line Division channel sites, such as My.Eaton.com, DataComm portal, and others as required
  • Support channel partners with their marketing initiatives through development of monthly communications, catalogs, postcards, marketing collateral and may at times attend customer visits with the sales manager
  • Manage the channel related tradeshows and events, and may at times be required to travel to attend events or tradeshows
  • Minimum of 2 years of experience in a customer service, customer support, or sales role
  • No relocation benefit is being offered for this position. Only candidates that currently reside within the immediate geographical area of 50 miles will be considered
  • Must be legally authorized to work in the United States without sponsorship
  • Direct experience helping develop and implement communications programs and promotions
  • Knowledge of communications theory and practice: Understanding of communications impact on audience behaviors, audience segmentation and use of the craft in influencing perceptions, attitudes, behaviors and actions. Broad exposure to and understanding of the integrated disciplines of the communication function (i.e. branding and corporate identity, financial communications, community relations); ability to provide communications counsel to the company’s leaders
  • Excellent verbal and written communications skills: Ability to synthesize complex information; understand the needs and interests of target audiences; define and articulate messages; generate effective and compelling content for a variety of vehicles, create and edit copy; develop and deliver effective presentations
  • Must be able to support several projects independently
  • Must be able to meet critical deadlines, and flexible to adapt to changing needs of a fast-paced business
  • Must be able to work with a wide variety of global internal and external customers and vendors
  • Experience with Microsoft Office Suite applications
  • Bachelor’s degree in Marketing, Business, or Communications from an accredited institution
  • Experience in the Electrical, Mechanical or Data & Communications markets
  • 2 years of experience with B2B marketing communications
  • Experience with Adobe Illustrator and Photoshop
13

Channel Marketing Specialist Resume Examples & Samples

  • Use Marketing Automation software to execute prospect emails, which includes determining the appropriate audience, submitting inputs, and quality checking
  • Support digital strategy through public webpage creation, program webpage maintenance, digital ad submissions, etc
  • Apply test and learn principles to improve prospect email performance (e.g., A/B tests)
  • Run ad-hoc data analysis as needed from enterprise data warehouse (EDW) and CRM systems
  • Own list management and reporting for prospect emails
  • Communicate with revenue team to ensure full utilization of marketing activities, ensure questions are answered, and improve data integrity throughout the CRM system (Salesforce)
  • Assist with events including managing logistics for practice events and tradeshows
  • Effective time management and prioritization skills (ability to hit deadlines independently)
  • Superior service ethic
  • Interest and aptitude in working with quantitative data
  • Proficiency with MS Excel and Powerpoint
  • Experience with Salesforce and Eloqua a plus
  • Ability to identify areas for improvement and provide innovative solutions
  • Ability to write and edit emails, social postings, public pages, etc
14

Senior Channel Marketing Specialist Resume Examples & Samples

  • Work in tandem with Channel Sales to grow revenue within assigned reseller accounts
  • Develop reseller account co-marketing plans and metrics, and participate in Quarterly Business Reviews as appropriate
  • Develop and implement reseller account programs/campaigns in alignment with Plantronics corporate global campaigns and initiatives
  • Establish relationship with key marketing contacts to create and deliver account-specific programs to drive awareness and sales
  • Manage program budgets and MDF claims as it relates to assigned accounts
  • Coordinate and participate in customer events and presentations as required
  • Customize marketing materials and messaging for reseller account initiatives
  • Regularly participate in Sales and Marketing team calls to share updates and best practices
  • Minimum of 2 years experience in Enterprise Marketing (B2B)
  • BS/BA in Business Administration/Marketing or equivalent
  • Knowledge and experience in technology industry
  • Strong interpersonal skills; able to communicate and work collaboratively with cross-functional teams, prior support of Sales teams a plus
  • Reliable, committed and self-confident problem solver with a positive attitude
  • Excellent analytical skills to measure to measure program success
  • Have the ability to effectively and energetically present to customers, peers and management
  • Have enthusiasm and active experience in social media for business purposes
  • Have a high degree of self-motivation
  • Ability to travel 25% - 50% of the time
15

Channel Marketing Specialist Resume Examples & Samples

  • Working closely with sales, marketing and other business partners to ensure that project deadlines and customer expectations are met
  • Driving the creation and execution of in-store, on-line and in-home marketing and merchandising elements including POP, display fixtures, samples, literature, web pages
  • Gathering, consolidating and editing content for all marketing materials
  • Leading and/or participating in project/product team meetings as needed to deliver results
  • Working with sample and display teams to coordinate specifications, quantities, forecasting, tracking and execution
  • Attending periodic trade shows to assist sales team with information, marketing direction and program promotion
  • Building strong working relationships and/or partnerships with internal and external customers at various levels to promote AFI strategies and ensure the timely and accurate execution of projects and programs
  • Developing project/program budgets and managing each within allotted budget
  • Processing POs, invoices and other administrative processes
  • Monthly reviewing of SG&A expense and forecast
  • Regularly pitching new ideas, products, solutions to grow our share of their business
  • Bachelor's Degree in Marketing, Communications, or Business
  • 3+ years of experience in a marketing environment; with a preferred focus within retail
  • Excellent teamwork and interpersonal skills, to include the ability to develop high quality working relationships both internally and externally with customers
  • Strong planning and organizational skills, as well as a demonstrated ability to manage multiple tasks and priorities simultaneously in a fast-paced work environment
  • Process oriented, with a demonstrated ability to develop and implement processes and procedures where none currently exist
  • Advanced proficiency in MS Office software applications including Excel & PowerPoint
  • Project management experience and interest
  • Ability to prioritize projects and maintain deadlines
  • Interest in Marketing and Marketing Communications
16

Channel Marketing Specialist Resume Examples & Samples

  • Represent the Global Partner Marketing team and our collective partners' interests in the fiscal year event prioritization process
  • Define the strategy and plan for partner advisory councils with regional and global stakeholders
  • Secure partner sponsorships for Red Hat Summit coordinating with the Summit events team, route owners, and partners
  • Develop plans in conjunction with the Events team for the Red Hat Executive Partner Exchange during Red Hat Summit
  • Work on Global Partner Marketing budgeting and coverage models, including ROI reporting and post mortems on event results and effectiveness toward marketing goals
  • Accurately forecast, manage, and report on budgetary status throughout the year
  • 5+ years of partner marketing experience, with a successful record of demonstrated results maximizing ROI in partner marketing activities
  • Excellent project and program management skills and the demonstrated ability to influence without direct control
  • Solid written and verbal communication skills
  • Ability to adapt quickly to changing project parameters and business drivers
  • Solid collaboration skills with internal Red Hat and external partner teams
17

BT Channel Marketing Specialist Resume Examples & Samples

  • Manage the relationship between 3DS and resellers, partners and/or system integrators
  • Define the channel marketing strategy and budget at worldwide and GEO levels with the Group VP of Marketing and communicate with relevant sales channel leaders
  • Set goals and plans to create pipeline in the designated What To Market in each GEO to activate the 3DS diversification strategy. Leverage global and GEO marketing resources and the Global Demand Center to execute pipeline-generating programs
  • Monitor, analyze and report results of local marketing activities and pipeline generation
  • For BT: drive & locally manage the execution of the strategic/growth account marketing strategy through Industry and Account Based Marketing programs
  • For VS and PC
18

Channel Marketing Specialist EWS Resume Examples & Samples

  • Develop, drive and implement channel marketing activity for selected groups of channel partners
  • Develop and manage the marketing plan for specific channels
  • Implement channel campaigns to expand market share and pursue aggressive growth targets
  • Gather product and channel insights
  • Work with central marketing teams to support brand development and event activities
  • Provide recommendations to drive market share
  • Oversee day to day channel operations
  • Manage changing and differing country priorities that impact channel marketing
  • University degree and strong experience in channel marketing
  • Strong campaign management experience across multiple territories
  • Fluency in German and English and an additional European language desirable but not required
  • People management skills both direct and indirect
  • Initiative, organizational skills, and proven leadership
  • Creative approach to problem solving
  • Superior written communications skills and Messaging
19

Channel Marketing Specialist Resume Examples & Samples

  • Work collaboratively to develop and execute marketing plans in an area of growth for 3M
  • Develop and then continue to optimise the ‘go to market’ strategy across Australia and New Zealand for the Aged Care segment
  • Work within a successful and results-focused team of professionals
20

Channel Marketing Specialist Resume Examples & Samples

  • Develop and execute successful sales and marketing campaigns for and with the partners in conjunction with the Alliance and Channel manager and the Sales Manager. These campaigns focus purely on volume market, and can be both products focused across all market sectors and specifically targeting a vertical market sector. Oracle’s sales and marketing strategy is strongly targeting through partners; mostly 100% of the sales are indirect
  • Liaise with partners and take ownership for successful creation, execution, monitoring and reporting on all type of Marketing campaigns whether promoting partner´s solution
  • Localize and execute global transactional campaigns promoting Oracle products. Seek input from and co-ordinate with all parties involved and drive successful execution throughout the whole campaign cycle
  • Communicate the campaign progress and outputs to Business Development Consultant, who turn the campaign leads (responses) into new business opportunities and pipeline
  • Focus on ROI from the campaigns – number of leads (responses), converstion rate (lead to new business opportunity) and pipeline are main KPIs
  • Conversion of country specific strategies into transactional marketing campaigns and sales initiatives for the small and medium companies
  • Pro-actively seek inputs and stimulate discussion with General Business management, Sales and Marketing teams
  • Create, select, maintain customer data, target groups and lists and together with the partner and the Field Sales Representatives to identify key target audience and coverage strategy
  • Engage and professionally manage third party suppliers – DM agencies, call centers, event organizers and list brokers
  • Own the fund for the territory to execute the campaigns against the original plan
  • Manage all related stakeholders communication and expectations for the assigned territories
  • Build yearly and quarterly Go-to-Market strategy and campaigns plan for the assigned clusters based on sales inputs and market demand. Then present it to stakeholders for further inputs and approval
  • Drive the strategic Demand Generation planning for individual markets ensuring both the regional and local priorities are reflected. Lialise the plan with local and regional Sales Managers and Partner Management, coordinate with regional Marketing
  • Ensure the demand generation plan is delivering the expected pipeline results and be agile to adjust fast and upscale the activities when appropriate
  • Proven of min 5 to 8 years’ experience in a direct marketing/similar environment in the IT
21

Channel Marketing Specialist Resume Examples & Samples

  • Development of retailer omni-channel communication assets that effectively drive Honeywell’s value proposition across multiple mediums (in-store POP, packaging, digital)
  • Conducting analysis of sales data and customer information and using this data to create growth strategies for Honeywell’s retail business
  • Assisting in Voice of the Customer research to size and understand specific industry vertical market segments and understand customer needs
  • Identifying customer targets and execution on go-to-market strategy for product launches
  • Driving pricing excellence with major retail customers
  • A minimum of 2 years of experience in product or channel marketing or advertising agency
  • A minimum of 2 years of experience of marketing to consumers through retailers such as Home Depot, Lowe’s, Amazon, Costco and Best Buy
  • Understanding of unique marketing dynamics of selling and marketing products to consumers through brick & mortar and .com retailers
22

Channel Marketing Specialist Resume Examples & Samples

  • Develop and execute channel marketing strategies and plans that are aligned to the global marketing plan and strategic business goals for the Power Tools business unit
  • Create and manage integrated channel and/or end-user focused campaigns and promotions to drive awareness, revenue growth, and position the brand
  • Measure and report on the effectiveness of channel marketing executions, promotions, new product introductions, and account-level performance via established metrics and dashboards
  • Work with team to identify and develop all sales and education tools needed including drafting engaging content, developing the product value proposition, collateral, images, training, presentations, launch kits, and other materials
  • Monitor and understand competitors within channels including placement, messaging, and promotional strategies
  • Cultivate strong relationships with marketing teams, sales, product leadership, manufacturers’ reps and other teams; provide marketing & product expertise to meet shared business objectives
  • Manage, attend and/or present at trade shows and other conferences
  • Ensure all touch points adequately communicate product value proposition – collateral, websites, apps, promotions, events, etc
  • Develop, document, and communicate channel specific requirements
  • Work with Account Management teams in preparing for product line reviews, annual Marketing reviews and other major customer presentations
  • Role requires technical acumen, robust analytical skills, and a passion for marketing commercial/industrial products
  • 2-3 years of experience in commercial/industrial product marketing, channel marketing or sales
  • Energetic, collaborative, positive and driven personality
  • Bachelors degree in Marketing, or related degree, required
  • Travel up to 20%
23

Channel Marketing Specialist Resume Examples & Samples

  • Create and manage integrated channel and/or end-user focused campaigns, digital content and promotions to drive awareness, revenue growth, and position the brand
  • Work with product leadership to gather, research & incorporate VOC in all marketing activities
  • A minimum of 2 years experience in commercial/industrial channel marketing, channel marketing or sales
24

Channel Marketing Specialist Resume Examples & Samples

  • Create partner marketing materials that map to Red Hat strategy, solutions, campaigns, and partner marketing and sales objective
  • Develop partner sales enablement materials, e.g. plays, playbooks, presentations, sales training, whiteboard videos, and call scripts
  • Create co-brandable customer facing materials, e.g. customer presentations, executive briefs, event materials, e-mails
  • Work with internal and external agencies for project scopes, design, definition, execution, or deployment
  • 5+ years of experience in a global software business developing marketing materials for products and solutions
  • Experience writing marketing content for technology solutions, including customer facing, partner recruitment, partner sales enablement, and communications
  • Ability to understand emerging technologies and translate the product proof points to clear concise partner and customer value messaging
  • Demonstrated ability to create targeted content for digital campaign nurtures, promotions, landing pages, playbooks, banner ads, and social media
  • Ability to coordinate customer-facing asset creation with vendors, agencies, and analyst firms
  • Understanding of and experience with closed-loop feedback for continuous monitoring and improvement
  • Enthusiastic team player with a positive attitude
25

Channel Marketing Specialist Resume Examples & Samples

  • Minimum - Diploma holder in Business Study
  • Good communication skills - able to work along with all levels of people
  • Independent - able to work independently underder minimum supervision
  • Initiative - able to initiate action plan on the issue raised by dealers
  • Responsible - able to follow-up on assigned projects until case is closed
  • Fast learning - able to perform within short period
  • Multi-tasking - able to prioritize urgent assignment and handle adhoc request or assignments
26

Channel Marketing Specialist Resume Examples & Samples

  • Outgoing person - this job requires candidate to be based in Sibu, Sarawak. Handling the whole sales channel (tier 1&2) and requires heavy travelling (within East M'sia)
  • Good communication and engagement skills - able to work along with all levels of people
  • Language Diversity - BM, English & Local Dialect (Fuzhou)
  • Independent - able to work independently under minimum supervision
  • Fast learning - able to perform within short period of time
  • Multi-tasking - able to prioritize urgent assignment and handle ad-hoc request or assignments
27

Senior Channel Marketing Specialist Resume Examples & Samples

  • Experienced with Channel Marketing, specify brand awareness initiatives, able to implement marketing plans and programs (more than strategies)
  • Min. 2 yrs experience in similar role (Product Marketing, Marketing Communication)
  • Advanced English language, German is a plus
  • Experienced with B2B environment
  • Experienced with coordination of activities such as promotions, events and brand awareness
  • Able to plan and implement marketing strategies and programs to be consistent with company´s goals and objectives
  • Able to analyze and monitor pricing competitiveness, propose special prices
  • Ability to thrive in a matrix environment
  • Willing to travel internationally
  • Effective written, verbal communication and presentation skills
28

Temporary Channel Marketing Specialist Resume Examples & Samples

  • 35 years of continuous growth of which the strongest growth in the past 5 years demonstrates that Seagate is at the right place at the right time: Cloud computing, social media, mobile, big data mega-trends will accelerate that growth even further in the years ahead of us. Conservatively 45% of the world’s digital data is stored on a Seagate product. From personal to global size, it’s powered by Seagate
  • Develop quarterly channel marketing plans, promotions and campaigns with Distributors, Premier Partners and the regional sales team
  • Identify regional marketing opportunities for the key focus countries, through understanding and analysis of the local market(s)
  • Manage the regional marketing budget, including funds for the distributor and reseller channel
  • Manage the implementation and timely execution of the agreed marketing plans, including working closely with other members of the EMEA and global marketing teams
  • Responsible for improving Seagate’s brand awareness and brand preference
  • Responsible for ROI measurement on all activities, and for increasing the effectiveness of regional marketing activities
  • Ensure strong sales, partner and business alignment through cross functional collaboration to drive execution
  • Assist in the development of the pan-EMEA Marketing Plan
  • Establish and build relationships with key Seagate individuals in EMEA to share ideas and to reduce duplication of efforts
  • Educated to degree level or Professional equivalent in Marketing
  • 5 years functional experience with a track record of accomplishments in Channel Marketing or Channel Development in IT peripheral industry
  • Have a demonstrated understanding of the Distribution and Reseller channels
  • Must possess excellent verbal and communication skills due to intensive contact with internal and external customers
  • A team player, able to work in a fast-paced environment, with demonstrated creative ability to proactively develop and manage marketing activities in the computer peripheral industry
  • Presentation skills – be able to present marketing concepts and ideas in an effective manner
  • Creative thinker
  • No impediments to travel
  • Computer literate – PC word processing and spreadsheet/database knowledge
  • Fluent English – both verbal and written
29

Channel Marketing Specialist Resume Examples & Samples

  • Manage online content for Linux/OVM OPN within the partner portal
  • Develop and manage quarterly Linux/OVM partner newsletter
  • Create high quality marketing assets and sales tools for channel partners
  • Work with Marketing team to repurpose assets for the channel
  • Work with regions to develop MDF partner marketing plans
  • Manages channel marketing budget and expenses including Channel MDF programs
  • Analyzes and report progress against campaign goals and ROI
  • Assists in development and execution of annual marketing and demand creation (promotion) plan for channel partners
  • Minimum 5-7 years of working experience as a Channel Sales or Marketing Manager in a related industry
  • A Bachelor’s degree or equivalent in business or marketing is required, an advanced degree is desirable
  • A demonstrated, successful, history of building marketing strategy and execution
  • Comfortable with fast-paced environment and rapidly changing priorities. Resourceful and well-organized
  • Can work effectively with peers, management and internal and external business partners, prospects and clients with Strong track record of building productive relationships with key stakeholders at all levels of an organization,
  • Ability to manage multiple complex projects simultaneously
  • Process and metrics driven. Seeks continuous improvement of work processes to increase quality and productivity
  • Experienced with online channel / partner portals
  • Experience with the management and delivery of Co-op marketing programs
30

Channel Marketing Specialist Resume Examples & Samples

  • Assists in the development and execution of channel marketing programs and campaigns to assist in the product visibility
  • Develops a deep understanding of assigned channel, market segment and key business drivers, such as pricing, product/customer experience, competition, etc. Understands company capabilities, products and services in order to effectively design and implement campaigns and programs for targeted audience and channel. Creates and implements specific go-to-market and operational strategies to grow business and strengthen channel partnerships
  • Analyzes market conditions and sales trends for existing and potential channel marketing programs and campaigns. Monitors program and campaign efforts and conduct pre- and post-program analysis to drive improvement (measure, assess, report and optimize marketing investment to meet channel growth goals). Documents and shares channel best practices, learning's and successes across internal stakeholders to maximize performance
  • Pursues ongoing marketing education and best practices along with providing internal and external clients with appropriate training related to product, business and marketing programs and support to ensure effective utilization of opportunities
  • Other duties as assigned to support the general purpose of the position’s function
31

Channel Marketing Specialist Resume Examples & Samples

  • Develop, execute and measure integrated marketing plans to and through channel partners
  • Work closely with sales department, customer support department, operations and Marcom to ensure successful execution of channel program initiatives
  • Build new programs to support channel enablement
  • Create ongoing communication to and between customer support department, sales department and channel partners
  • Work closely with the Marcom, Product and Operation teams to support the launch of new products to channel customers
32

Channel Marketing Specialist Resume Examples & Samples

  • Understand and apply the BMT plans and programs, and overall corporate business plans as they apply to Direct Market Resellers and Distribution Partners. Build channel specific programs and promotions that meet BMT, Channel Sales and Partner requirements
  • Develop and execute a focused marketing strategy with a high touch, multi-dimensional programmatic approach with RSA DMRs and Distribution Partners
  • Work in conjunction with the Channel Marketing international team to include requirements, features, functions and other necessary factors to provide Direct Market Reseller programs
  • Work with key members of the Channel Sales teams to determine program requirements and test drive proposed program features and functions
  • Prepare and deliver program reviews, provide input to executive summaries
  • Develop and create specific marketing programs and promotions including; events, branding campaigns, promotions special web sites etc. Build marketing materials including; sales briefs, marketing collateral, data sheets, playbooks, web media, sales presentations, partner presentations and customer facing presentations that can be delivered by partner sales representatives and/or partners in support or specific channel programs and/or promotions
  • Participate in joint business planning sessions. Provide marketing program execution support. Provide EMC marketing deliverables and ongoing support
33

Channel Marketing Specialist Resume Examples & Samples

  • Engage and drive channel marketing activities with partners through the cooperative marketing program
  • Marketing plan development - ensure partners are pre-planning, adhering to program guidelines, and taking advantage of program benefits
  • Measure and track results for all activities to demonstrate impact on business
  • Assist with the creation of promotional materials and partner communications
  • HQ liaison between all corporate marketing department resources and North America sales personnel
  • Represent the partner perspective by being a partner advocate and trusted advisor
  • Make tactical and basic strategic decisions
34

Channel Marketing Specialist Resume Examples & Samples

  • Liaison with Finance to produce a report detailing the activity/funds in the COOP/MDF platform as shown by priors, claims, approvals, etc. that will be required to be amortized by the projected start and end dates in order to determine the forecasted “landing spot” for our recognized expenses each quarter
  • Support the Channel and Distribution Marketing teams with detailed analysis to support the annual allocation strategy in support of business growth
  • Responsible for the loading, movement and adjustment of all funds within the COOP/MDF Platform
  • Assisting the teams in optimizing fund utilization and ROI
  • Serve as member of small team that reviews, evaluates marketing programs from an ROI and risk perspective. Assist with new partner set up and partner eligibility within the platform; monitor fund expiration and resolution of claim disputes
  • Quarterly/Monthly Activity Analysis: Produce a report or dashboard leveraging data from COOP/MDF platform to gain insights into activities funded by MDF and increase visibility to our marketers, our sales teams, and our BUs about the spend and activities
  • Maintain an approved list of activities for the various funds and their standing as OPEX or CONTRA. Also to maintain a clear set of guidelines for, proof of performance, proof of cost and ROI measurements required for claiming
  • Work closely with Finance and Channel and Distribution Marketing teams to keep program budgets in alignment with annual and quarterly plans
  • Serve as an internal platform SME, provide training, coaching and guidance for our partners and distributors as requested by the Channel and Distribution Marketing teams to enable them to better use the COOP/MDF platform
  • Proactively looks at program efficiencies, usage, on-going enhancements, implementation, education and promotion of a NALA COOP/MDF Program for platform optimization
  • Look to develop new ways of reporting to enable all Zebras to better understand how we are using our COOP/MDF funds, how effective their use is and what we could be doing better
  • BA in marketing, accounting, finance (or related field) or equivalent of 4 years of work experience,
  • 1+ years working in a marketing and/or finance environment
  • Leverage marketing data and analytics to support informed business decisions and platform communication refinements. Ability to analyze and assess sales/market/marketing data
  • Expert knowledge on tracking metrics, reporting, analysis and recommending course of action
  • Understanding of financial dependencies (results analysis/reporting)
  • Experience managing COOP/MDF programs; ongoing management, policies and the understanding of applicable rules is preferred
  • Demonstrated project management skills and proven ability to deliver results in a fast-paced, deadline-oriented environment. Demonstrate leadership via project management and execution
  • Fluent in Spanish preferred not required
35

Channel Marketing Specialist Resume Examples & Samples

  • Develop and execute partner communication vehicles including newsletters, email campaigns, partner webinars, and social media strategy
  • Regularly coordinate, manage, and execute all partner surveys
  • Manage content syndication capability for channel partners hosted on the Partner Portal including ongoing content refresh and editorial calendar
  • Manage global partner reference program and partner story highlights
  • Manage Win Back campaign program
  • Create social media content to partners and for partners to leverage for customers
  • 3-5 years’ work experience in Marketing, Channels and Partner Program development at high-tech B2B companies
  • Broad marketing skills with capabilities in events, partner campaigns, partner portal, lead generation, etc
  • Ability to prioritize and plan effectively
  • Willing and able to travel domestically and internationally as needed
  • A self-starter with proven ability to effectively coordinate and work across worldwide functional teams – internally and externally, in-person and virtually
  • Demonstrated ability to work well under pressure, thrive in a fast-paced environment and stay flexible through growth and change
  • Excellent written and oral communication across difference audiences and levels
36

Channel Marketing Specialist Resume Examples & Samples

  • Develop a close working relationship with the Western Digital National Sales Managers, internal Retail Marketing and Product Marketing teams, 3rd party partners, and most importantly the retailers
  • Understand consumer purchase habits by account and product; and help establish a Go-To- Market strategy that tells the Western Digital story: In-Store and On-line
  • Retail Experience - channel or category; 2-3 years relevant experience
  • Adaptability and ability to work in fast-paced environment
  • Experience in event planning including tradeshows
  • BA or equivalent degree/work experience required
37

Channel Marketing Specialist Resume Examples & Samples

  • Maximize sales through our channel partners
  • Develop co-marketing materials, campaigns and programs to build awareness and drive sales through our partners, aligned with the business strategy of the sales teams
  • Define and prepare execution-ready assets to educate, inform and support our own sales team & the sales teams of our channel partners. This will enable partner-led demand generation consistent with our global campaigns and messaging
  • Assure that all assets are prepared for our channel partners as part of every product launch and update
  • Support the partner on-boarding process with materials to educate channel partner sales teams
  • Align with the group’s business objectives
  • Understand the objectives of the regional sales teams and work closely with sales and marketing teams
  • Act as an integral part of the Healthcare Marketing Team, connecting to a wide variety of functional areas such as sales, corporate marketing, strategic marketing, and channel marketing
  • Bachelor’s degree in marketing or equivalent by experience
  • Minimum 3 years of B2B marketing and channel experience in the technology industry
  • Knowledge of CRM management and marketing automation experience desirable
  • Proven track record of creating, packaging, delivering and measuring partner demand generation programs and campaigns
  • Results driven, goal oriented
  • Ability to work in a global, matrix organization
  • A passion for our customers and our products
38

Channel Marketing Specialist Resume Examples & Samples

  • Excellent attention to detail and organizational skills
  • Professional and articulate in written and verbal communication
  • Proficient in English language
  • Good understanding of marketing concepts and techniques
  • Ability to initiate and develop good working relationships, especially via telephone and email
  • Understanding of the disciplines required to drive traffic to our products on partner websites (PPC and SEO)
  • Microsoft Windows for PC: basic proficiency
  • Microsoft SharePoint: basic proficiency (entering data in forms)
  • Microsoft Outlook Email: basic proficiency
  • Experience using software tools for managing product data (ie MS Excel, Photoshop and/or BOX or equivalent)
  • Amazon business experience (AMS, Amazon Vendor Central, Amazon Associates)
  • Distribution experience
  • Four year degree
39

Channel Marketing Specialist Resume Examples & Samples

  • Manage the development of all global recruitment campaigns end-to-end, including building an outreach plan, writing email copy, list targeting and segmentation, and organizing materials for campaign follow up
  • Create and maintain all event recruitment materials, including event invitations, member websites, marketing collateral and other internal resources
  • Work in partnership with Marketing, Product and Commercial partners to identify the key ideas and messages that will engage members in live events and plan the multi-channel campaigns to support that engagement globally
  • Own the execution and timely deployment of the AER retention email process to demonstrate value and drive attendance
  • Create reports and dashboards on performance, identify patterns of over/under-performance, and recommend opportunities for improvement to make greater impact
  • Strong work ethic & attention to detail
  • Superior problem solving ability
  • Comfort with quantitative analysis and statistical concepts
  • Facility with Excel
  • 2 years related work experience
40

Channel Marketing Specialist Resume Examples & Samples

  • Develop marketing programs and plans at both the channel and customer level that support Zebra’s corporate marketing objectives
  • Design, develop and execute marketing and enablement plans for targeted partners that utilize our MDF in the most effective manner
  • Assist in the development and administration of channel specific MDF budgets
  • Monitor, measure and report plan performance against objectives to determine ROI
  • Interpret and enforce marketing program policies
  • 25% travel to work with VAR’s
  • Bachelor’s degree in Marketing preferred
  • 10 or more years of Sales and /or marketing experience in a B-B corporate-based marketing position
  • Experience with an indirect channel of distribution model
  • Experience transforming business objectives into marketing campaigns and programs
  • Strong analytical, interpersonal and communication (written and verbal) skills
  • Demonstrated high degree of initiative
  • Proficiency in MSOffice applications
41

Channel Marketing Specialist Resume Examples & Samples

  • Create, manage and optimize marketing campaigns across key performance marketing channels
  • Work with Head of Customer Acquisition to set strategy for specific channels under your control
  • Make recommendations about campaigns that would improve the customer experience and conversion rate based on that data
  • Work with creative, content and compliance teams to design compelling marketing collateral within a highly regulated environment
  • Create and execute creative tests to increase engagement rates and lower cost-per-actions
  • Create and execute landing page tests to increase conversion rates for traffic from our performance marketing channels
  • Work with internal teams and external partners to drive maximum efficiency from your channels while drive down customer acquisition costs
  • Minimum 2 years of direct channel management in at least 2 of the following channels: SEM / Display / Affiliate / Social Media
  • Comfortable with analyzing data and working in Excel
  • Experience with analytics tools like Google Analytics or Mixpanel and BI tools such as Qlik or Looker strongly preferred
  • Rigorous test and learn mentality to understand the why behind what makes our marketing successful
  • Experience with A/B testing software like Google Optimize or Optimizely
  • Experience with Landing Page testing and Conversion Rate Optimization
  • Experience in a fast-paced environment and for a consumer start-up preferred
  • Entrepreneurial minded and driven self-starter
  • Strong attention to detail with the ability to distill insights quickly and clearly
  • Interest in financial services a plus
42

Channel Marketing Specialist, Germany Resume Examples & Samples

  • Agree strategy and channel coverage model with leaders
  • Allocate and manage partner funding (SPDF portal or equivalent)
  • Build and execute 6 month GTM plans with our managed partners, LARs and GSIs
  • Promote use of Veritas campaigns and sales plays to drive cross-sell & up-sell approach as well as acquisition campaigns on line with the country priorities and partner certifications
  • Work with distribution partners to increase contribution from unmanaged partners
  • Enable partners on Veritas marketing approach (social, PR, testimonials, demand gen)
  • Instill rigour around ORR and margin builder to measure ROI of ALL channel activities
  • Measure ROI
  • Visit partners across the country when required
  • You will act as a business partner to the channel sales team & leader, influencing business strategy and formulating appropriate marketing plans to drive demand gen
  • The successful candidate will be a results driven Marketing professional with experience working within the IT industry and with a background in channel marketing
  • Proven experience of account based marketing
  • Experience in Digital and social media/programs
  • Good partner relationship management skills and proven track record of delivering leads for partners
  • Ability to drive Marketing Metrics (ROI, % contribution to the business, etc.)
  • Good organization and influencing skills
  • Experience working with cross-functional teams and strong team player
  • Good Communication skills
  • Fluency in German and English is essential
43

Senior Channel Marketing Specialist Resume Examples & Samples

  • Manage the creation, development and measurement of Channel Marketing programs for DMR’s across all business units and product lines of Western Digital. Working in tandom with the various Sales Teams on maximizing our marketing efforts
  • These activities include planning, developing, communicating, implementing and measuring marketing programs for DMRs for the North America region
  • Responsible for the assessment of DMR channels marketing plans and promotional programs, with metrics and ROI as a key success indicator
  • Designs, builds and supports creative Channel Marketing programs that are uniquely designed for the DMR Channel. And are in keeping with the Corporate Brand and the partner’s strategy
  • Building relationships with the marketing and sales teams within the accounts
  • Manages the associated budget for programs and works with key budget stakeholders, maximizing the use of MDF funds
  • BA/BS in business, marketing, sales or equivalent
  • 3+ years of marketing and/or channel experience
  • DMR experience a plus
  • Highly organized, detail-orientated, and motivated individual with the agility to work on several projects at any given time
  • Creative thought process and ability to create and execute programs that are unique and make Western Digital stand out from our competitors
  • Ability to analyze data and make recommendations based on the findings
  • Strong negotiation skills
  • 50% Travel Required
44

Channel Marketing Specialist Resume Examples & Samples

  • 3 year tertiary qualification in marketing, business or equivalent
  • Ability to build successful relationships internally and externally
  • Customer service orientation and desire to be in the field
  • Communication skills at different organisational levels
  • Negotiating and influencing skills
  • Project management/coordination skills
  • Ability to plan, manage and allocate budget to deliver return on investment
  • Agency and vendor management, and trade show execution
  • Channel/Trade Marketing, 3- 5 years experience preferred
45

Channel Marketing Specialist Resume Examples & Samples

  • Channel deployment of product commercialization activities
  • Execution of channel growth programs
  • Execution of PGT (Product Growth Team) regional activities
  • Program analytics and performance
  • Co-Develop Sales Enablement tools
  • Support events (tradeshows, exhibitions, seminars, workshops) planning, organization and execution
  • Coordinates and executes projects with agencies
  • Support PR activities
  • Develop and enhance relationship sales teams and channel partners
  • Co-develop region specific marketing collateral materials
  • Support surveys to increase loyalty and customer satisfaction
  • Participate on the preparation of the annual marketing plan for the territory
  • Bachelor’s degree in Business Administration, Marketing or related field
  • Good experience in marketing or business development in a B2B environment
  • Understanding of online marketing principles and best practices
  • Presentation skills with ability to construct and give presentations at management level
  • Interpersonal skills including ability to work with multiple stakeholders, matrix teams, collaborate, network and work with senior external and internal leadership
  • Fluency in English and Spanish both spoken and written required
  • Experience of compressed air systems is considered a plus
  • Availability for business travels on demand
46

Channel Marketing Specialist Resume Examples & Samples

  • Work with cross functional global product marketing teams to develop and communicate partner program assets including training materials, collateral, sales tools and web content
  • Develop and maintain tools and materials necessary to support Check Point’s Star Partner Program
  • Track and provide updates on the performance of our channel marketing programs and report on key performance indicators
  • Manage partner communications for partner program, product updates and relevant company announcements
  • Manage Partner Portal including ongoing content refresh and editorial calendar for home page
  • Marketo/Salesforce experience
47

Channel Marketing Specialist Resume Examples & Samples

  • Previous experience in Channel Marketing
  • Able to use Adobe Suite (Indesign, Photoshop)
  • Knowledge of the 3D printing industry
48

Inside Channel Marketing Specialist Resume Examples & Samples

  • Responsible for managing the day-to-day partner marketing relationship and coordinate with the channel sales team via phone or video
  • Responsible for driving day-to-day partner marketing activities that result in pipeline and revenue growth from the North America DMR/VAR/Agent/Reseller network (in conjunction with the Channel Sales team.)
  • Responsible for the monitoring, management and execution of partner marketing plans and JMF investments, and tracking partner marketing activities through the JMF platform
  • Manage partner requests for Marketing Development Funds (MDF) and (SDF) Sales Development Funds
  • Responsible for ensuring that partners receive and understand communications / key messages while maintaining the partner contact list for his/her assigned partners
  • Responsible for working with Training, Sales, and Support to execute the onboarding program for new partners and ensure they are productive as quickly as possible
  • Drive promotions and programs to increase partner productivity and ensure partners fully understand how to best position Polycom
  • Work with other Marketing functions to create partner enablement material including co-branded collateral and packaged / bundled campaigns
  • Responsible for managing the monthly partner newsletter content and development workflow process
  • Bachelor's degree (B. A.) from a 4-year College or University with an advanced degree preferred
  • Minimum 2-3 years of progressive marketing experience in channel/indirect marketing in the Information Technology (IT) and/or in the industry working in a Services Provider, Systems Integrator, or a medium to large Value Added Reseller (VAR) or DMR. DMR marketing experience is preferred
  • A combination of education and experience is acceptable
  • Must be knowledgeable with IT and/or video/voice/software solutions and services
  • A plus would be the knowledge and familiarity with IT and/or UCC market dynamics as well as partner marketing and incentives programs
  • Knowledge, Skills and Abilities
  • Basic understanding of Channel ecosystems and routes to market – Master agents, sub-agents, VAR, ISV, SI, Service Provider, Solution Advisor, Distributor and DMR
  • People skills: ability to lead with confidence and professionalism. Additionally, ability to coordinate and build a positive dialogue that leads to results. A consistently positive attitude is required for this role. Must interface with multiple levels of management within Polycom, partners and customers
  • Basic knowledge of agency management, writing content, production, project management and event marketing, web content maintenance, search skills understanding, contact acquisition and email marketing
  • Basic understanding of marketing to partners and lead sharing process
  • Basic understanding and knowledge of incentives definition, claims processing, incentive application and reimbursement process
  • Basic knowledge and use of Microsoft, PowerPoint, Word, OneNote, Sharepoint and Teams
  • Intermediate to advanced knowledge and use of Microsoft Excel
  • Basic knowledge of partner enablement and business value proposition to partners, ability to prepare presentations and program briefings
  • Basic understanding of marketing to partner strategies and tactics such as newsletters, promotions, press releases and webinars
  • Ability to communicate to partners with regular cadence and effectiveness
  • Ability to report on tactics and metrics (partner adoption, number of partner trained, ROI, etc.) and establish system reporting capabilities
  • Ability to craft effective email and newsletter communications with attention to proper grammar and syntax for business writing
49

Channel Marketing Specialist Resume Examples & Samples

  • Defining & coordinating channel / distributor analysis, understanding and reporting on findings to guide business decisions
  • Monitoring channel information sources (including social media), to identify and track trends in the channel
  • Actively contributing to the development of marketing plans for channels for assigned market/product area, in accordance with the marketing strategy set forward
  • Actively contributing to the development of Merchandizing Plans & Rebates (Channel Incentives)
  • Collecting, verifying, analyzing of data and providing recommendation on marketing programs. Suggesting program shifts based on marketing plan metrics and comprehensive understanding of channel
  • Coordinating channel communication activities: lead generation activities, promotions, e-mail activities
  • Collaborating with multi-functional stakeholders dedicated to driving marketing activities for identified distribution channel
50

Channel Marketing Specialist Resume Examples & Samples

  • Bachelor’s degree in Marketing, Business, or related field
  • 3-5 years of experience in marketing or related field (digital experience preferred)
  • Excellent attention to detail and diligent follow-through
  • High proficiency in Microsoft Office suite (expertise in Excel, Word & PowerPoint)
  • Oracle ERP experience
  • Excellent verbal & written communication and interpersonal skills
  • Effective problem solving and decision making skills
51

Campaign Channel Marketing Specialist Resume Examples & Samples

  • Supporting the Channel Marketing Manager on a Special Project within Bell Mobility
  • Drive and execute cross functional tactics with various groups from channel, pricing, hardware, customer ops, brand, legal and finance
  • Support Channel Manager to setup new channels of reach also support current existing channels across Dealer, National retail and Corporate stores
  • Implement channel marketing plans including training design/delivery and channel communications
  • Manage regular x-functional meetings with channel partners to achieve key milestones
  • Monthly reporting on sales KPI’s within each retailer location
  • Build strong relationships within a matrix structure to ensure achievement of business objectives as well as marketing message consistency and adherence to brand guidelines
  • Not afraid to get your hands dirty. And execute flawlessly
  • Promotes a successful attitude, confidence in leadership and teamwork to achieve business results
  • Out-of-the-box thinker
  • Detail and results oriented
52

Direct Channel Marketing Specialist Resume Examples & Samples

  • ) Communication & Marketing Plans
  • Work across all communications and sales channels to develop comprehensive communication strategies/plans for Commercial & Industrial programs, as defined by the Regional Marketing Team
  • Develop effective B2B marketing programs to build brand equity and demand in Commercial and Industrial segments
  • Develop and deploy technical marketing tools and product training to sales & distributor teams
  • Develop insights through research on the targeted segments
  • Product Line Coordination
  • Manage the product line portfolio of the business unit by evaluating and providing new products that are needed in the market while balancing with the complexity reduction program
  • Work with the region channel mangers and product line management team to make recommendations to evolve the product line with market needs and opportunities in mind
  • Lead Management
  • Manages lead generation and nurturing program, supporting acquisition of and relationship building with potential customers
  • Develops and executes integrated direct marketing programs
  • Measurement & Performance tracking
  • Track progress of key product & brand metrics/milestones
  • Measure effectiveness of programs
  • At least Bachelor’s Degree preferably in Business Administration and/or Marketing
  • At least 5 years of relevant marketing, integrated marketing and/or brand management experience preferably in Lubricants or Industrial Multinational Companies
  • Experiences in B2B and/or technical marketing is a plus
  • Strategic thinking, planning, and problem solving skills
  • Result oriented and teamwork focus
  • Initiative, creative and innovative with business mindset
  • Good English communications skills (speaking, writing, reading and listening)
  • Proficiency in Ms. Offices programs e.g. Word, Excel and Power Point
  • Ability to work and travel in upcountry sometimes
53

Channel Marketing Specialist Resume Examples & Samples

  • Assist Channel Marketing Managers in the development, documentation and execution of strategic marketing plans for our non-digital channels
  • Archive, organize, and drive expanded development of training materials, programs, and events for channel partners
  • Perform competitor analysis and identify business trends in specified channels
  • Aid in the development and execution of marketing tactics geared towards serving our key channel partners
  • Collaborate with others including regional and global marketing teams, product management, channel partners and commercial teams to aid in the development of sales force training and customer education material
  • Coordinate with global functions to ensure consistency with brand profiles and company standards
  • May perform other related duties as required and/or assigned
  • 2-5 years of experience in marketing, technical sales, technical service, product management, or other closely related position
  • Proven collaboration skills working across broad functions working in a complex environment
  • Strong business acumen and customer focus are essential
  • Bachelor’s degree in business, science, or related degree
  • Proficient in Microsoft PowerPoint and Excel
  • Bachelor’s degree in Biology, Biochemistry or related discipline
  • Experience in Life Science markets preferred
  • Knowledge of the following key competencies: 4Ps and marketing mix, marketing communication, communication channels, channels-to-market, segmentation, value proposition and marketing program development and execution
  • Experience in working with non-digital channels and distribution
  • PowerPoint expertise preferred
  • InDesign experience a plus
54

Channel Marketing Specialist Resume Examples & Samples

  • Work cross-functionally to lead and support complex projects such as development and execution of new merchandising concepts and product launches
  • Manage Home Depot Selection Centers and other merchandising projects
  • Support Sales and marketing teams with execution of promotions
  • Support annual product launches for all Home Depot brands
  • Manage online Sample Door programs
  • Coordination of pricing updates and competitive pricing projects
  • Strategy development and management of professional social media platforms including FB, Twitter, YouTube, Pinterest and Houzz
  • Routine communication with Home Depot and MBCI Field Sales
  • Assist with PO processing and mailing fulfillment requests
  • Support special requests and special project needs
  • Other duties as may be assigned at management’s discretion
  • Ability to travel as required. Estimated travel anticipated for this position is ~5%
  • 4-year degree or higher
  • Prior marketing or sales experience is a strong plus
  • Knowledge of MasterBrand Cabinets, Inc. sales support systems is a strong plus
55

Channel Marketing Specialist Resume Examples & Samples

  • Help manage distributor partner marketing strategies, programs and tactics. Partnering with sales you will support partner marketing in priority markets including France, Germany, UK, Italy, Spain, Switzerland and the Nordics
  • Help manage the marketing activities with a set of strategic EMEA distribution partners; fostering relationships to help drive the business
  • Drive territory-specific projects and programs to drive business expansion and growth
  • In conjunction with in-country marketing leads you will maintain constant contact and support to PAD Sales Management and distributors
  • Support coordination and development of distributor marketing tools, trade show support, literature development, presentations and publicity activities
  • Travel with sales to key distributor meetings, trade shows and events
  • Foster a teamwork approach with sales and marketing
  • 3-5 years marketing experience with experience working with distribution channels
  • Strong team player, proven ability in leading and working effectively cross functionally
  • Experience working with annual calendar of monthly programs/promo schedules
  • Demonstrated analytical, organizational, negotiation and project management skills
  • Demonstrated written and oral communications skills, including strong presentation skills
  • Language capability in English and at least one other major European language ideal
56

Channel Marketing Specialist Resume Examples & Samples

  • Manage and monitor distributor partner marketing strategies, programs and tactics. Partnering with sales you will be responsible for establishing the annual marketing plan for each partner and driving quarterly calendars and actions
  • Directly manage the marketing relationship with a set of strategic US distribution partners and sales partners; fostering relationships to help drive the business
  • Form relationships with marketing principals across the external distribution channel and seek to determine their requirements and satisfy them with revenue generating marketing programs
  • Drive territory specifics projects and programs to drive business expansion and growth
  • Evaluate and measure partner marketing programs; providing regular analytics and recommendations for optimization
  • Maintain constant contact and support to CPMs, MRs, and distributors
  • Manage coordination and development of distributor marketing tools, trade show support, literature development, presentations and publicity activities
57

Channel Marketing Specialist, Datacomm Resume Examples & Samples

  • Create, review and edit / upload internal and external communications as requested
  • Work with Global Marketing Communications Manager and key stakeholders to help develop tools for documenting and executing channel partner activities
  • Collaborate with the graphics team members to create collateral that adheres to corporate branding and visual identity strategies
  • Create and update items as needed for the division channel sites, such as My.Eaton.com, DataComm portal, and others as required
  • Support channel partners with their marketing initiatives through development of monthly communications, catalogs, postcards, marketing collateral, etc
  • May at times attend customer visits with the sales manager, product line manager or others
  • Assist in the efficient and effective management of design agency partners, where applicable
  • Help create and execute loyalty program and promotions initiatives with product line managers and sales team to help support growth initiatives
  • Able to assist with training presentations to key stakeholders on programs, portals, collateral, etc. as it relates to channel marketing; at times may be asked to present to key stakeholders
  • Assist with competitor research on programs, promotions and others as requested
  • Bachelor’s Degree in from an accredited institution
  • Minimum of 2 years of experience in B2B sales or marketing
  • Minimum of 2 years of experience using Microsoft Office Suite
  • Must be authorized to work in the US without company sponsorship
  • No relocation is being provided. Candidates must reside within a 50 mile radius of the Raleigh, NC facility
  • Bachelor’s Degree in Business, Marketing or Communications from an accredited institution
  • Minimum of 4 years of experience in B2B sales or marketing
  • Minimum of 2 years of writing and articulating solutions
  • Experience working with B2B marketing with electrical distributors and IT resellers or a similar customer base
  • Resourceful and creative mindset
  • Knowledge of communications theory and practice: Understanding of communications impact on audience behaviors, audience segmentation and use of the craft in influencing perceptions, attitudes, behaviors and actions
  • Broad exposure to and understanding of the integrated disciplines of the communication function (i.e. branding and corporate identity, financial communications, community relations); ability to provide communications counsel to the company’s leaders
  • Knowledge of new communications technology: Successful experience with new digital media as communications tools and an understanding of their potential role in reaching strategic business objectives
  • Must be an innovative, creative thinker with strong writing/proofing, project management, and prioritization skills
  • Must be learning-agile
58

Channel Marketing Specialist Resume Examples & Samples

  • Marketing: You have strong marketing expertise, including managing the creation of the marketing assets
  • Communication: You have excellent visual, verbal, and written communication and presentation skills, demonstrated in your solid portfolio of past work
  • Curiosity: You wonder about what makes customers happy. You ask many questions about what motivates customers to seek solutions to their needs
  • Innovation: You have experience with innovation and new-to-the-world consumer products and businesses. You have an affinity for emerging technology, market trends, and new gadgets
  • Empathy: You can appreciate what it’s like to walk in someone else’s shoes. Once you understand the feelings of customers, you share these feelings with others
  • Organization: You multi-task and prioritize your own work, and balance the conflicting demands of channel development, and launch planning
  • Learning: You have an insatiable interest in learning, and you regularly incorporate that learning into your own work
  • Collaboration: You enjoy engaging with multiple team members and value diverse perspectives. You are open to feedback and embrace the exchange of ideas and working together
59

Channel Marketing Specialist Resume Examples & Samples

  • College Degree or experience in Lieu of degree
  • Project manager skills
  • Ability to Develop, execute and manage enterprise-wide subscriber acquisition campaigns within the assigned direct response channel to achieving the sales objectives. Campaigns must occur within the expense targets, cost per order and profitability expectations
  • Ability to Optimize the subscriber acquisition direct response initiatives leveraging a disciplined direct marketing approach based on multi-variate test strategies
  • Ability to work with the local site managers on an as needed basis as directed by the Direct Response Channel Manager to assist in driving channel-specific subscription starts
  • Ability to Communicate plans and results across all stakeholder groups
  • Ability to multi task and work with cross functional teams
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Channel Marketing Specialist Resume Examples & Samples

  • Align channel communications, in particular those for Fortinet Security Fabric with the core Fortinet editorial calendar and internal communications content
  • Execute on channel communications programs, including but not limited to e-newsletters (monthly), incentive programs to channel partners in the International region. This includes both pre- and post-event activities and execution (set-up, promotion, reporting, etc.)
  • Ensure that all channel communications regarding the Fortinet Security Fabric program are delivered successfully to the channel community; such as new and planned marketing activities, go-to-market launches, relevant events, PR news, customer wins, latest sales and marketing tools/assets
  • Update and maintain relevant channel facing content regarding the Fortinet Security Fabric on the Fortinet partner portal and Internal intranet
  • Liaise with colleagues at the HQ (US), in various departments such as Training and Marketing to ensure consistency of messaging to be used in the Fortinet Security Fabric communications to the channel
  • Track and drive continued improvement in channel communication activities, e-newsletter open rate, virtual event attendance etc
  • Support and monitor regional requests related to Channel Communications
  • 1-3 plus years of marketing and or communications experience
  • Experience and understanding of a channel/indirect go to market strategy in a B2B environment, ideally high tech / communications
  • Demonstrable experience and understanding of the use of e-mail / marketing automation tools, Web Content Management System, database management principles, CRM tools (such as Salesforce.com) and webinar production platforms (Citrix, ON24 etc) Knowledge / experience of using web content management systems is a plus
  • Proficiency in end-to-end communications planning and execution
  • Native English
  • Strong copy writing, editing and proof-reading skills
  • Detail orientated with excellent organization, project, and time management skills
  • Results-driven individual with multi-tasking capabilities Self- starter with strong desire to learn and develop new skills
  • Comfortable navigating organizational structure and confident in chasing senior colleagues for content and to meet deadlines
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Channel Marketing Specialist Resume Examples & Samples

  • Manage the market development fund (MDF) plan in the region
  • Design and implement all channel marketing activities to ensure growth through our partner network
  • Develop and manage marketing programs for key partners
  • Design quarterly promotions
  • Form the partner communication plan; create and ensure the follow-up communication
  • Organize company and partner events, conferences, trainings, and meetings
  • Create and implement KPIs to be able to measure revenue and ROI from programs implemented in the channel
  • 5+ years of experience in channel marketing
  • Bachelor's degree in marketing
  • Solid understanding of overall marketing concepts
  • Ability to prioritize and manage multiple projects and deadlines in a fast-paced environment
  • Experience developing and achieving a marketing plan
  • Great interpersonal skills with the ability to work within a team
  • Fluent written and verbal communication skills in English; Spanish language skills are a plus
  • Knowledge of sales cycles, models, tools, lead waterfall processes, and end-to-end business processes is a plus