Marketing Operations Specialist Resume Samples

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AG
A Gorczany
Adrain
Gorczany
4505 Cleo Route
Philadelphia
PA
4505 Cleo Route
Philadelphia
PA
Experience Experience
05/2015 – present
Boston, MA
Senior Marketing Operations Specialist
Boston, MA
Senior Marketing Operations Specialist
05/2015 – present
Boston, MA
Senior Marketing Operations Specialist
05/2015 – present
  • Benchmarks the organization’s current marketing activities, performance and investment against industry best practices, and through gap analysis, develops a roadmap for improvements and business case for undertaking necessary changes
  • Directs the development and implementation of processes, tools, metrics, initiatives, infrastructure and technology that will support and improve the operations of the Marketing function
  • Oversee showroom management and maintenance coordination pertaining to visuals, coordination of look & feel (with RSM/VM and BU category merchandising), and sell-in tools
  • Act as liaison between category team and all other marketing functions (e.g. Fitness Marketing, Communication, E-Com) to implement integrated GTM strategies to drive operational alignment of all Reebok marketing functions
  • Drive Marketing Operations service projects together with Global and key counterparts in order to ensure constant improvement and provide innovative & up to date sell-in tools
  • Deliver marketing tactics and customer communications as part of “real-time” and targeted marketing efforts in alignment with strategic business plans, including working with the creative, web, marketing automation, and events teams as well as external agencies on
  • Ongoingcommunication between creative, production, marketing, brand management, andmerchandising to ensure all groups working in collaboration
06/2008 – 02/2015
Phoenix, AZ
Direct Marketing Operations Specialist
Phoenix, AZ
Direct Marketing Operations Specialist
06/2008 – 02/2015
Phoenix, AZ
Direct Marketing Operations Specialist
06/2008 – 02/2015
  • Provides input and feedback to improves processes and campaigns; makes recommendations when test messaging is unsuccessful and
  • Analyzes direct marketing financial data and information, and provides recommendations to management
  • Acts as the channel between channel management & the mlife.com manager
  • Analyze campaign performance and recommend and implement strategic changes in order to improve our marketing efforts
  • Partners with management and input of offer codes into direct marketing systems, and uploads offers to player loyalty program accounts
  • Categorizes codes and sends campaign information for reporting the Company’s direct marketing performance
  • Performs other job duties as requested
10/2004 – 03/2008
Houston, TX
Marketing Operations Specialist
Houston, TX
Marketing Operations Specialist
10/2004 – 03/2008
Houston, TX
Marketing Operations Specialist
10/2004 – 03/2008
  • Manage, track, and display goals of Account Development Managers on Hoopla
  • Assistance to supporting managers/executives on calendar management, travel support, expense claims
  • Provide an interface to technical functions supporting the development and management of business-critical technologies
  • Assist with oversight of lead management process; provide issue resolution and configuration support
  • Product Improvement. Actively search for new features, training, and policies which could improve a loan officer’s performance in the lead programs
  • Analyze the lead flow end to end and identify gaps, create a remediation plan and work cross-functionally to execute the plan
  • Manage all webinar programs by providing logistical and project management support
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Chapman University
Bachelor’s Degree in Marketing
Skills Skills
  • High attention to detail and the ability to effectively quality control test campaigns prior to launch
  • Strong attention to detail, taking pride in delivering on commitments
  • Basic HTML knowledge, familiarity with WSYWIG HTML editors
  • Nimble, able to change direction quickly and efficiently to maximize impact to the team
  • Excellent written, verbal and visual communication skills with an attention to detail
  • Process and quality orientation with attention to detail
  • Strong attention to detail
  • Strong troubleshooting mindset, able to think outside of the box to get issues resolved
  • A highly analytical mind and the ability to apply creative ideas
  • Ability to think strategically, but also have exceptional attention to detail in execution
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1

Marketing Operations Specialist Resume Examples & Samples

  • Assist in the execution of all Dual Brand North Europe launches & take responsibility in delivering key aspect of the process
  • Support & take ownership of unique events working with the Marketing Operations Manager to an agreed process to deliver high impact events internally & externally
  • Suggest & deliver new ideas to the launch & event process
  • Research venue usage for new & inspiring locations & propose accordingly
  • Liaise with internal & external parties pre/during & post events
  • Negotiate agency deals to supply & work on agreed events
  • Proactively manage & deliver all North catalogues to an agreed budget whilst challenging the quantity required on a half year basis
  • Liaison with Global & external print agency to ensure catalogues delivered on time in full
  • Establish with the Sales & Communications team requirements per launch for sales tools & deliver inline with strategic messaging & relevance to category objectives
  • Assist in the theater for Company presentations and other events
  • Ad hoc support to other functions in Marketing Operations
  • Negotiation skills with external agencies/venues
  • Ability to communicate at all levels across Market North
  • Must have driving license and be able to drive
2

Marketing Operations Specialist Resume Examples & Samples

  • Support production of product marketing materials, (i.e., Fact Cards production for the firm’s various investment product lines.)
  • Handle production process for the firm’s regulatory materials including prospectuses, annual reports and semi-annuals including the processing of related compliance jobs
  • Assist with the budget control process for the marketing department including managing and tracking departmental expenses. Facilitate bill processing and budget management process
  • Ensure efficient execution of marketing processes by monitoring project schedules, and deliverables
  • Support the marketing and sales process through data entry of leads/prospects into the firm’s CRM system and cleaning of campaign email and mailing lists
  • Support marketing operation efforts through special mailings and executing ad hoc projects as requests are presented
  • Assist with eMarketing and Web efforts for initiatives related to email campaigns, web content production & management
  • Minimum of 2-5 years of marketing or marketing operations experience
  • Strong multi-tasking and project management skills with an exacting attention to detail
  • Understanding of fulfillment or literature management a plus
  • Must be savvy to interface with database and project tracking tools
3

Marketing Operations Specialist Resume Examples & Samples

  • 6 to 8 years of relevant IT marketing experience
  • Be familiar with marketing automation tools such as Eloqua, Salesforce, Marketo etc
  • Minimum Bachelor's degree or equivalent
  • Preferably must posses experience working in IT Software companies in the same marketing capacity
  • Understanding of existing and emerging digital platforms and technology
4

Senior Regional Marketing Operations Specialist Resume Examples & Samples

  • Manage the Marketing automation platform (Eloqua) for the APAC marketing team, including data quality management, training and including collaboration with IT, sales and other functions as needed
  • Project Management/Consultancy of marketing automation deliverables with the contracted agency
  • Consult/support marketing teams with SFDC campaign code creation and enquiries
  • Support in web analytics and performance
  • Support Marketing Operations Manager on APAC marketing measurement as per corporate requirements
  • Assist Marketing Operations Manager with day-to-day support and ad-hoc activities and projects
  • Construct consistent and accurate key marketing reporting mechanisms, including dashboards and reports
  • Make recommendations to improve the efficiency and success of the marketing team
  • Five years of marketing experience, ideally in marketing operations/analytical/demand generation roles
  • Experience working with demand creation/field marketing experience is highly desirable
  • IT project management experience, including the rollout of related applications (Database, marketing automation, CRM/SFDC…etc) to sales and marketing audiences
  • Web analytics experience (eg Omniture) desirable
  • Collaborative at all levels of the organisation, identifying and leveraging resources outside direct reporting structure; facilitation of strong teamwork
  • Excellent at planning and always looking ahead to avoid last minute fire drills and to help the organisation run like a well-oiled machine
  • Management of/negotiation with external vendors as necessary
  • Ability to translate business objectives to technical requirements
  • Ability to navigate across multiple/matrix functions
5

Senior Marketing Operations Specialist Resume Examples & Samples

  • Ensure awareness and adherence of local marketing team towards milestones, input and handover dates across all Global creation tracks
  • Act as liaison between category team and all other marketing functions (e.g. Fitness Marketing, Communication, E-Com) to implement integrated GTM strategies to drive operational alignment of all Reebok marketing functions
  • Responsible for liaising with Global counterparts to ensure consistency of information across all deliverables from GMM for Reebok category & communication teams, whilst ensuring market relevance. Ensure to deliver on time in order to maximize sell-in and end to end synergies
  • Drive Marketing Operations service projects together with Global and key counterparts in order to ensure constant improvement and provide innovative & up to date sell-in tools
  • Define market specific processes, templates and calendars in regards to sampling and GTM support within Global framework
  • Support the execution of range building process from commercial input to sales handover reflecting Globally and Regionally defined range components
  • Assist marketing director in driving an integrated GTM process by collecting comprehensive GTM packages in close relationship with Brand Communication & Category Team
  • Lead and steer the ranging processes, SKU efficiency, go-in-margins, volume forecasts, range overlaps (with regional umbrella range) and marketing planning; prepare the needed operational overview files
  • Monitor and report product KPI (go-in margin, standard margin, contribution, stock turn, SKU, sell-thru); initiate business development
  • Co-ordinate key deliverables from all stakeholders in the range preparation process in a timely manner to adhere to key milestones for each product season
  • Support the category team as the key coordinator role for ranging related systems and processes, improving utilization of ranging systems and reporting by acting as business champion including various merchandising tools (including SAP/AFS)
  • Responsible for defining and implementing an area sample process, including coordination, orders (close cooperation with category team), allocation, delivery follow-up and follow up documents
  • Ensure sample budget savings where possible and work on seasonal sample targets for category team
  • Oversee showroom management and maintenance coordination pertaining to visuals, coordination of look & feel (with RSM/VM and BU category merchandising), and sell-in tools
  • Lead a team of temporary sample interns during sell-in periods to achieve high & efficient performance in showrooms
  • Responsible for fulfilling local sell-in tool related category merchandising driven requirements and ensure seasonal sell-in readiness
  • Sell-in Meeting Management & Maintenance in close relationship with Category Team
  • Strong interpersonal skills (e.g., relationship management, facilitation) and deep cross functional process knowledge
  • Cooperation & Communication
  • Analytic thinking
  • Able to work and make decisions under pressure; responding positively and flexibly to short notice changes and obstacles
  • > 3 years of cross functional experience in merchandising/product, marketing, sales/retail )
  • Excellent Project Management
  • Advanced skills for Word-Excel-PowerPoint
6

Senior Marketing Operations Specialist Resume Examples & Samples

  • Line list, Result vs. Plan summary & Target evaluation
  • SKU efficiency
  • Responsible of being a key bridge contact between Category Team & SCM for ILS & RMA forecast preparation and communication
  • Prepare and deliver seasonal e-catalogue for the area (work closely with category team)
  • Lead and steer seasonal sell-thru communication flow between category team and sales/retail channels
7

Senior Marketing Operations Specialist Resume Examples & Samples

  • Schedule marketing/creative kick off meetings / recurring ‘new projects’ meeting to review current status report/outstanding items for live projects
  • Support brand marketing teams with scalable go-to-market plan creation and management
  • Manage detailed status report – generate weekly report to share in advance of marketing meeting
  • Ongoingcommunication between creative, production, marketing, brand management, andmerchandising to ensure all groups working in collaboration
  • Loggingof actual dates/deviations from original schedule to find efficiencies/roadblocks
  • Assist in developing and leveraging standard formats across functional teams (calendars, briefs, decks, learnings, processes, etc.)
  • Be passionate about quality andefficiency, and relentlessly work to streamline and innovate existing processes
  • Minimum 4 years relative experience within a high-volume full-service advertising agency, graphic design firm or in-house marketing department
  • Prior experience dealing with ambiguity due to both inherent ambiguity in innovation processes and ongoing development of structure and processes related to the growing marketing leadership teams
  • Interpersonal/political savvy is crucial as this position will need to quickly develop relationships and trust with a wide variety of cross functional teams, global colleagues, and outside organizations (often at higher levels in the organization)
  • Demonstrated project/production management and trafficking organizational skills
  • Demonstrated proficiency in managing POS, marketing, advertising, digital media and video projects
  • Knowledge of print/digital media advertising and creative production
  • Ability to multi-task and manage multiple projects & deadlines simultaneously
  • Resourcefulness and solution-oriented mindset
8

Regional Marketing Operations Specialist Resume Examples & Samples

  • Support teams on APAC marketing measurement as per corporate requirements
  • Manage Marketing Operations SharePoint site
  • Maintain consistent and accurate key marketing reporting mechanisms, including dashboards and reports
  • 3 years of marketing operations role
  • Desire to see marketing work more smoothly and efficiently
  • Management of/negotiation with external vendors
  • Excellent at project management and leveraging resources across multiple functions
  • Strong interpersonal and communication skills, including the ability to work and communicate simply with diverse skill sets and cultures pan-region, ie. adapt to people’s needs
  • SFDC (a must)
  • Eloqua (a must)
  • Sirius Decisions Campaign Frameworks and Demand Generation Processes
9

Marketing Operations Specialist Resume Examples & Samples

  • Develop, document, implement, and manage repeatable and scalable campaign management processes. Train and support Marketing team members and drive adoption
  • Assist in new hire orientation and onboarding of new marketing team members to ensure that they are fully trained on systems and processes
  • Document and maintain all marketing processes, procedures, service level agreements (SLAs), programs, and technical processes and workflows
  • Provide project management support for marketing activities including campaigns, web properties, and special projects. Develop milestones and schedules for projects, ensuring project team and stakeholder alignment. Ensure project deliverables meet specifications and requirements; route all work for required reviews and approvals; adhere to defined processes, service level agreements, and best practices
  • Monitor issues and request log; assist with prioritization and resource allocation, matching available resources to needs according to skill sets and expertise
  • System Administrator and process owner for Marketing project collaboration tool
  • Develop and manage onboarding of new marketing team members to ensure they are fully trained on systems and processes
  • Understand and report on established KPIs, campaign metrics, and target audience engagement
  • Assist with oversight of lead management process; provide issue resolution and configuration support
  • Identify tool and process gaps; assist with definition and implementation of resolution
  • Lead and/or support select process and technology implementation projects and initiatives
  • When necessary, provide assistance with list uploads, email campaign execution, and other support required
  • Strong project management skills coupled with the ability to prioritize, manage multiple projects, and meet deadlines with minimal oversight
  • Demonstrates previous integrated campaign/project management experience as well as process design and implementation experience
  • Ability to recognize and understand a need and/or gap in a process and propose an appropriate resolution to address technical and process issues
  • Ability to work independently and take responsibility for the project outcome with a high level of personal energy to drive projects to completion and sustain productivity
  • Ability to interpret the intent of the internal client’s needs and convert into an action plan that meets their objectives, without explicit directives
  • Ability to be agile and thrive while dealing with unexpected problems and obstacles; flexibility to change the plan as needed and meet objectives, quality standards, and deadlines
  • Ability to effectively present information via strong communication skills in one-on-one and small group situations to internal clients and employees of the organization as well as form collaborative relationships with sales, partners, customers, marketing colleagues and product management
  • Analytical and creative problem solver with the ability to make recommendations to business stakeholders in a structured, professional manner
  • Highly detail-oriented, balanced by the ability to also see the big picture
  • Proficiency in collaboration/workflow tools such as Basecamp, Workfront, Slack, etc
  • Strong understanding of IBM Marketing Cloud or other marketing automation and CRM systems preferred
  • Advanced skills in MS Office applications, especially Excel (ex. macros, pivot tables)
10

Marketing Operations Specialist Resume Examples & Samples

  • Resource Dashboard Management / timely updates
  • Provides periodic and ad-hoc reports on resource allocation / finance queries
  • Interlocks with Marketing Leaders on resources issues to ensure correctness of data in our reporting tools
  • Facilitate training activities, e.g. site/speakers readiness, attendance sheet
  • Maintains distribution lists, organizational charts
  • Access management to various wikis / online communities
  • Back-office administration, such as stationery, newcomer packages, computers, headsets ordering and distribution, conference room / venue bookings / arrangements
  • End-to-End internal events management – requests in supporting tools, vendor management
  • Raises purchasing requests in the Procurement tool
  • Co-ordinates Global Marketing Center survey, e.g. stakeholder feedback, employee survey
  • Assistance to supporting managers/executives on calendar management, travel support, expense claims
  • Visitors management – venue, room booking
  • Proven experience on Management/Operations assistance or similar positions
  • Outstanding organizational and communication abilities
  • Great attention to details
  • Proficient user of MS Office (especially Excel, basic VBA)
  • Good numerical (good spreadsheet) skills
  • Used to work together with an international team, able to work globally by telephone / email within IBM
  • Fluent in English & Romanian
11

Marketing Operations Specialist Resume Examples & Samples

  • Collaborate with Marketing & Sales stakeholders to define, document, and implement the RSA demand generation operational strategy and methodologies, such as demand waterfall definition and lead scoring
  • Analyze the lead flow end to end and identify gaps, create a remediation plan and work cross-functionally to execute the plan
  • Identify data best practices and create a strategy and plan for data improvements across marketing operations and Marketo
  • Ensure data policies and standards defined within marketing are aligned & consistent across lines of business, and systems
  • Conduct lead quality analysis including lead & meeting quality measurement, lead accept/reject rates; conversion rates and meeting accept/reject rates
  • Assist with SLA definition, measurement and enforcement across teams, including Marketing to Telemarketing; Telemarketing to Marketing; Telemarketing to Sales and Sales to Telemarketing
  • Act as the subject matter expert on Inside Sales and lead flow management, collaborating with training counterparts and drive ongoing awareness and evangelism
  • Define, manage business processes supported by key marketing systems (Marketo, SFDC, Adobe, etc.) used to generate, distribute, and report on leads
  • Establish and maintain scalable processes that ensure best practices in campaign and lead management, and lead routing
  • Optimize the lead-to-customer conversion path and increase funnel marketing efficiencies
  • Create and maintain metrics reports on marketing and sales activities and effectiveness and business impact
  • Evaluate new technologies and add-on applications to improve and optimize lead flow & funnel performance
12

Marketing Operations Specialist Resume Examples & Samples

  • Coordination of planning and promotional material process related logistics including Pre- and Post-Meeting preparation
  • Maintain process compliance to manage organizational risk
  • Providing feedback during and after promotional review meetings to ensure regulatory, medical, and legal compliance to the process and optimize promotional piece efficiency in the process
  • Facilitate promotional review meetings, ensure cross-functional integration, help find common ground & resolves conflicts as needed, focus and re-focus promotional review team on objectives to adhere to in-meeting and overall PMC schedules
  • Thorough understanding of the organization’s overall goals to allow for facilitation of prioritization across multiple brands and business units
  • In depth knowledge of annual brand initiatives, timelines and expectations for visibility across teams
  • Assess and resolve conflicts with key initiatives and stakeholders and enables solutions
  • Encourage stakeholders throughout the PMC to leverage innovative thinking and a solution-mentality and fosters team based environment
  • Maintain Brand specific commercial calendar including review meeting timelines, capacity, dates and schedules
  • Integral partner with brand lead to ensure open lines of communication, plan and prioritize
  • Complete strategic and tactical ad hoc assignments, as needed
  • Assist Functional head as needed for process enhancement initiatives as needed as well as pull through of training curriculum development and application of training to all appropriate levels of internal personnel
  • Keeping all applicable stakeholders up-to-date on all relevant / new trends, guidance, laws and requirements
  • Bachelors preferred
  • 2 or more years of project management experience or facilitating business process improvement (BPI) initiatives
  • Experience facilitating promotional material review process preferred
  • 1 or more years of experience with Commercial, Medical Affairs, Regulatory Affairs, and Legal interactions in pharmaceuticals/ biotechnology strongly preferred
  • 1 or more years in marketing in a pharmaceutical company or advertising agency preferred
  • Experience working within the Pharmaceutical and/or Biotech industry required, additional experience in management consulting, consumer products or advertising agency a plus
  • High level of proficiency in Microsoft Office, in particular PowerPoint and Outlook and familiarity with promotional review technologies
  • High level of proficiency in Veeva Vault, specifically PromoMats platform
  • Strong Negotiation, facilitation and organizational skills
  • Strong interpersonal and organization skills required
  • Strong ability to communicate in multiple mediums to all levels of the organization and provide clear and concise feedback to leadership
  • Demonstrated ability to effectively lead, direct and motivate teams and influence without authority
  • Demonstrated ability to balance multiple priorities simultaneously
  • Ability to marshal resources (people, funding, material, support) to accomplish tasks
  • Leverage solution-mentality to influence positive change
  • Work hours may include meetings schedule outside of normal working hours. Demands during peak times may require work hours outside of normal working hours
  • Occasional travel may be required
13

Senior Marketing Operations Specialist Resume Examples & Samples

  • 7+ years of traffic or operations experience required
  • Past experience leading teams on complex projects involving multiple stakeholders
  • Ability to influence senior leadership on key decisions
  • Experience managing global project portfolios in an external and/or internal marketing or design agency strongly preferred
  • Strong project management, organizational, and creative thinking skills, with the ability to juggle multiple projects simultaneously and consistently meet deadlines while under pressure
  • Ability to lead the development of processes and implement systems to build a successful prioritization workflow
  • Ability to remain highly composed in a fast paced environment with competing priorities
  • Strong working knowledge of the creative process, marketing strategies and tactics, including digital, print, web, social, as well as a solid understanding of the general creative workflow
  • Familiarity with marketing, advertising and branding principles and practices
  • Excellent verbal and written communication skills, including email, phone, and face-to-face
  • Demonstrated ability to negotiate toward positive outcomes
  • Ability to lead teams on multiple tasks and assignments of varying complexities, enabling them to meet tight deadlines and collaborate well under pressure
  • Extremely thorough and able to work well in cross-functional situations
  • Strong attention to detail, with proofreading skills at a high level of accuracy
  • Proficiency in Keynote, Numbers, or Excel
14

Marketing Operations Specialist Resume Examples & Samples

  • Execute against and resolve certain administrative requests (product or service inquiries, prospective customer data collection and process improvement, etc.)
  • Escalate prospective member requests and inquiries directly to functions or individuals that can best address their inquiry
  • Communicate and collaborate with relevant internal functions to best support the Revenue and Marketing Teams
  • Assist with Marketing campaigns through inbound support and lead management activities; including extensive lead qualification
  • Assist Sales Team by documenting, tracking, and analyzing prospective member request trends, issues with inbound process, request fulfillment metrics, and inbound volume patterns in order to improve lead generation process
  • Strong analytic skills; Ability to analyze quantitative and/or qualitative data; High proficiency in distilling massive a amounts of data
  • Strong work ethic; strong attention to detail; ability to work well with others
  • Effective time management skills and ability to meet deadlines; demonstrated poise and grace under pressure; de demonstrated initiative and resourcefulness; ability to build relationships and work well across functions
  • Strong typing and computer/phone navigation skills required
  • College degree in a related discipline
  • Related experience preferred
  • Experience with Eloqua is a plus
15

Brand Marketing Operations Specialist Resume Examples & Samples

  • Oversees project management, deadlines and approvals for products/projects of responsibility
  • Works collaboratively with marketing, advertising agencies, communication and labeling departments to ensure project deadlines are managed
  • Assists with PRC meeting scheduling, triaging and record-keeping for products/projects as assigned
  • Works with external creative resources to ensure that project deliverables are in line with company standards
  • Works with the company fulfillment warehouse vendor to ensure projects are released into inventory
  • Assists with marketing services projects and initiatives as needed
  • Ensures all promotional materials are properly prepared prior to sending to Labeling Department to file with the Office of Prescription Drug Promotion (OPDP) for products/projects of responsibility
  • Assists with electronic (Apps, website, and interactive projects) PRC reviews as assigned
  • Supports process streamline improvement initiatives and consistently seek new methods to improve the PRC process across all functional teams
16

Marketing Operations Specialist Resume Examples & Samples

  • Be comfortable with using marketing automation (Eloqua) to deliver campaigns as well as manage data to enable the creation of award winning nurture campaigns
  • Be ready to immerse themselves within the organisation and have a good level of knowledge of how data is used within a modern b2b marketing environment
  • Be able to proactively identify ways in which to deliver quality improvements and efficiency in relation to marketing data, solutions and processes
  • Be comfortable managing multiple projects in an agile way
  • Be responsible for promoting RELX data protection policies and ensuring that outbound email communications and data management practices are compliance
  • Build engagement with and promote best practice in marketing data management and automated marketing techniques within the marketing community
  • You’ll have experience in marketing automation/operations, with experience of a marketing automation and/or CRM system
  • You’ll have a strong understanding of B2B lead/funnel models and theory
  • You’ll be comfortable interacting with a variety of technical and non-technical stakeholders
  • You’ll have excellent attention to detail
17

Marketing Operations Specialist Resume Examples & Samples

  • Have an understanding of how data is used within a modern B2B marketing environment to enable a superior customer experience
  • Enjoy the challenge of solving complex problems
  • Be responsible for promoting RELX data protection policies and ensuring that outbound email communications and data management practices are compliant
  • You’re happy to get stuck-in – we’re growing fast and that means we all get involved in new projects, including some things that aren’t in our job description
18

Marketing Operations Specialist Resume Examples & Samples

  • Be comfortable with using marketing automation (Eloqua) to deliver campaigns as well as manage data to enable the creation of award winning nurture campaigns, sophisticated lead management workflows and smart marketing data solutions
  • Build engagement with and promote best practices in marketing data management and automated marketing techniques within the marketing community
  • You’ll have expertise with marketing automation and CRM workflows (Eloqua/Salesforce ideally but comparable platforms would still be advantageous)
19

Marketing Operations Specialist Resume Examples & Samples

  • Owns the day to day operational management of the Brand Portal content management system, providing training, system access provisioning, and feature enhancement suggestion/support as needed
  • Collaborates cross-functionally to deliver impactful, high-quality content
  • Uses media production software to optimize content as necessary
  • Monitors portal site(s) for errors, performing system troubleshooting and QA as needed
  • Maintains organization of Marketing Shared Drive system, optimizing for the best user experience
  • Works with cross-functional teams within Marketing to establish content calendars and solicit updates
  • Develops and maintains content taxonomies and content filters to effectively organize data prior to CMS publishing. Performs all content publishing tasks
  • Oversee the entire awards process from gathering nominations, managing cross-functional communication and approvals, managing the awards submission timelines and maintaining the awards tracker and post-award show communication of winners, archiving case films, etc.. This includes Cannes Lions, Effies and all major award opportunities globally and regionally
  • Collaborates with cross-functional roles and agency partners to produce award-winning case submissions, managing the process end-to-end (from scoping through production and final delivery and submission), coordinating the staffing of additional support as needed (creative producer, writer, editor, etc.)
  • Maintains archive of all entry submission materials
  • Develops and maintains a database of annual award shows including focus, requirements and deadlines
  • Participates in the maintenance of marketing project information, including credits
  • 3-5 years experience with digital content management and publishing tasks using content management systems (CMS), ideally in a creative or marketing environment
  • Prior award show management experience in creative agencies preferred
  • Experience with content localization and multi-geo publishing
  • An eye for aesthetics (ability to recognize good design and identify if an asset is up to visual quality standards)
  • Knowledge of industry standard creative and media production tools
  • Proven project management skills, with the ability to manage multiple projects and deadlines simultaneously
  • Exceptional organization and communication skills
20

Marketing Operations Specialist Resume Examples & Samples

  • Assume ownership of the Eloqua marketing automation system at Prophix and ensure its capabilities are fully leveraged to drive world-class marketing
  • Design, document, build, test and deploy enhancements to Eloqua
  • Maintain user roles and profiles, security settings, access settings etc. (User Profiles, Role Hierarchy, Sharing Rules and Security) in Eloqua
  • Create and manage custom objects, fields, formulas, validation rules, custom workflow, and approval processes in Eloqua
  • Research changes in upcoming versions of Eloqua and other integrated applications; provide recommendations when necessary to enhance efficiency and productivity
  • Design and develop integrations between Eloqua and other applications / systems, in particular Salesforce.com
  • Manage and frequently evaluate lead scoring system in Eloqua and ensure proper integration with Salesforce.com
  • Develop and drive a strategic roadmap for data completeness, data accuracy, timely processing of data, KPIs for marketing effectiveness and efficiencies based on business goals
  • Segment and leverage the marketing database for efficient and effective campaign targeting
  • Oversee and manage other marketing/sales tools such as LeadLander, GoTo, LinkedIn, and other custom sales support applications
  • Develop and produce dashboards to provide visibility across marketing activities. Key dashboards will promote analysis of spend and effectiveness of marketing channels
  • Analyze data related to marketing campaign performance, database health, and program/touch-point effectiveness and provide suggested improvements based on findings
  • Monitor email deliverability scores and advise on methods to ensure the score remains as high as possible
  • Design and deliver high-quality, professional business reports and dashboards at appropriate levels across the organization
  • Perform ad hoc analyses and data investigation/discovery to identify and/or explain business and marketing trends or anomalies
  • Work with sales operations team to define data required to perform desired analyses and participate in the development of data processes to deliver required data
  • Support the sales organization on any email campaigns that they wish to run for their territories
  • Responsibility for list uploads to the marketing automation system
  • Maintain a holistic view of all business processes and users in the system to understand cross-functional impacts with regard to configuration, process, workflow and reporting
  • Contribute on the technical side of business projects and create solutions to meet challenges (including performing detailed analysis of technical and business requirements)
  • Work closely with sales operations and the CRM system regarding processes required to run an effective and efficient marketing and sales organization
  • Establish automation processes including lead scoring, integrations and lead workflows
  • Recommend improvements to existing systems and processes as well as identifying new ways to increase marketing ROI
  • Oversee the design and implementation of key regulatory initiatives including Canadian Anti-Spam Law (CASL) as well as other global anti-spam laws in relation to both process and marketing infrastructure systems
  • The Marketing Operations Specialist is a person with a multi-faceted skill set, interested in the use of technology in Marketing, capable of speaking the language of business and strategic deliverables, and with the ability to analyze and report on results effectively
  • 2+ year’s in-depth marketing automation experience with Eloqua administration or implementation
  • Bachelor’s Degree in Marketing, Business or related discipline
  • 5+ years of years B2B technology marketing operations experience
  • Must have some data analysis skills
  • Demonstrated results in improving sales pipeline/funnel close and conversion ratios
  • Results-driven with very strong ability to analyze quantitative data to determine program effectiveness, ROI, forecasting
  • CRM experience (ideally Eloqua and Salesforce) and API integration with CRM platforms and web properties would be considered favorably
  • Direct experience and understanding of working with data cleansing and reporting tools
21

Marketing Operations Specialist Resume Examples & Samples

  • Relevant experience in Program/Project management and understanding of wireless industry trends and key business drivers
  • Must be highly disciplined, self-starter, and leader with the ability to execute on assignments independently, and effectively communicate expectations for all programs/projects being managed
  • Solid understanding of corporate discount process as it pertains to Employee Liable End Users
  • Complete understanding of project management fundamentals
  • Ability to flex with the changing business needs and deliver results with a sense of urgency
  • Ability to negotiate contracts & service level agreements with external vendors
  • Basic understanding of Teradata MySQL Assistant preferred
22

Technical Marketing Operations Specialist Resume Examples & Samples

  • Drive communications group so to ensure smooth operations of outbound email communications through best-in-class programs
  • Work closely with Campaigns and Marketing Operations to develop, implement, and manage an ongoing flow of communications, often created in multiple formats
  • Build test frameworks (A/B tests, tracking, etc.) to continually improve campaign metrics such as click-through and conversion rates
  • Lead special Eloqua projects and work closely with our agency to strategize, gain buy in, and then execute
  • Troubleshoot Eloqua challenges in support of our operations team
  • QA personal and others’ Eloqua work and be the “last reviewer” prior to batching in Eloqua
  • Take an active role in driving and managing the company’s data capture and maintenance strategy (i.e. web form and data hygiene), understand how to prioritize list pull activities, including list scrubbing, importing, and processing
  • Create and manage multi-channel campaigns in Eloqua including direct mail, email, social media, webinars and others
  • Build and/or optimize nurturing programs
  • Assist marketing stakeholders with strategy and execution of Eloqua related programs
  • Develop a set of standard reporting along with specific KPIs for the team
  • 8-10+ years of experience in marketing operations, with 4+ in marketing automation and 3+ in Eloqua execution
  • Extensive experience with Eloqua (Oracle Marketing Cloud), including asset creation, integration, campaign/program building, reporting, tracking, automation, REST/BULK API development and overall configuration
  • Experience with ASP.NET (C# and VB), SQL Server, Adobe Photoshop and Premiere
  • Ability to build templates, forms, lead nurture streams, and other complex requirements
  • Solid understanding of Salesforce.com and the integration with Eloqua
  • Proficient in HTML/CSS/JavaScript, experience is preferred
  • Experience with Oracle, SQL server, MS Access. (PL/SQL & MS SQL SSIS development a bonus)
  • Experience using database front-end applications like TOAD or MS Access
  • Experience in developing metrics/analytics and creating solutions to increase conversions and improve business processes
  • Knowledge of data capture and management strategies
  • Exceptional team player with strong communication and interpersonal skill
  • Critical thinking approach to problem solving skills with a flair for coming up with creative solutions to complex problems
  • Proficient in MS Office including Excel, Power Point, and Visio
  • Bachelor's Degree in Marketing, MIS, or related fields
23

Marketing Operations Specialist Resume Examples & Samples

  • Oversight of the Marketo implementation including campaigns, programs, drip & nurture programs and customer communications
  • Optimize lead scoring and distribution methodology to ensure quality leads are passed to sales development for qualification and for increasing efficiencies and conversion rates
  • Ensure processes and best practices are in place to maintain the integrity of the Marketo data
  • Effectively manage a variety of technology, data and service vendors
  • Segment and leverage the marketing database for greater campaign efficiency and effectiveness
  • Provide leadership in defining, mapping and documenting key marketing processes
  • Identifying and developing best practices; building templates to allow program teams to build best-in-class campaigns; training and playbook development
  • Develop & evangelize best practices
  • Work with Sales Operations to ensure Salesforce.com meets the needs of Marketing
  • Troubleshoot and QA campaigns, workflows, data issues and other key marketing ops functions
  • Provide exemplary service to internal customers such as sales, marketing program managers and execs as needed
  • Minimum 3-5 years’ experience in a Marketing/Sales Operations role or similar position
  • Experience in business analytics
  • Advanced user of advanced marketing automation systems like Marketo or Eloqua
  • System Administration & marketing experience using Salesforce.com
  • Deep expertise and experience in B2B marketing
  • Experience in software or high-tech marketing is a plus
  • Strong background in data analysis
  • Understanding of data mining, data warehousing, business intelligence and lead management processes and technologies
  • Advanced user of Microsoft Excel, Access and PowerPoint
  • Excellent communication skills: verbal, written, presentation
  • Ability to delegate tasks while providing guidance and oversight to direct reports
  • Innovative, motivated, organized, high energy team player
  • Process and quality orientation with attention to detail
  • Ability to manage a high performance team & budget
  • Undergraduate degree in business, statistics, mathematics or a related field
24

Marketing Operations Specialist Resume Examples & Samples

  • Work proactively with the ICIS marketing team to deliver campaign and data needs to drive revenue/business objectives
  • Be comfortable with using marketing automation to deliver campaigns, as well as manage data to enable the creation of trigger-based campaigns, such as nurture and onboarding programs
  • Be the marketing data expert for ICIS
  • Be ready to immerse themselves within the organisation and have an excellent understanding of how data is used within a modern b2b marketing environment
  • Be responsible for the execution of a data strategy to ensure data quality and completeness to enable data-driven decision-making
  • Be able to proactively identify ways in which to deliver quality improvements and efficiency in relation to campaigns, data and processes
  • Be responsible for promoting RELX data protection policies and ensuring that outbound email communications and data management practices are compliant and well governed
  • You’ll have experience in marketing automation and marketing data management
  • You’ll have a good understanding of marketing automation and CRM workflows (Eloqua and Salesforce desirable)
  • You’ll understand the importance of data quality, completeness and enjoy increasing segmentation capabilities through data capture, enrichment, acquisition strategies to optimise campaign ROI
  • You’ll have a strong data skillset with proven expertise in working with data and technology (SQL skills desirable)
  • You’ll have a good understanding of modern B2B lead/funnel models and theory
  • You’re happy to get stuck-in (self-starter attitude highly desirable)
  • You’ll be highly organised and thrive in a fast-paced, high-growth environment
  • You’ll have excellent attention to detail and UAT ethic
  • You’ll be a strong communicator, who is passionate about marketing automation and data, with the ability put tech talk into plain English within the business context
25

Marketing Operations Specialist Resume Examples & Samples

  • Execute tactics with excellence through efficient and disciplined processes that deliver a meaningful customer experience in a consistent and collaborative manner that is on brand and in line with the vision and goals of the Business
  • Collaborating with the teams within Marketing Operations to ensure smooth, effective, on-time delivery of tactics
  • Assist in execution of many types of tactics including: collateral, media, social media, public relations, email, event co-ordination and content development
  • Collaborating with the teams within Marketing Operations – Brand and Content, Events Management, Direct, Media and Collateral
  • Develop Project Design Guidelines (Project Brief) for tactics in collaboration with stakeholders
  • Proactively manage issues and opportunities within tactics as the arise
  • Ability to manage tactical execution under tight timelines
  • Ability to influence and move tactics through multiple stakeholders for approvals
  • Coordinate with Branding and Content Team for marketing content required for tactics
  • Work within processes/workflows to efficiently and effectively deliver tactics with quality assurance
  • Assist in the measurement of KPI’s for tactics to help make recommendations for future tactics/execution improvments
  • Tracking and reporting on budgets, estimates and purchase orders for each tactic and accountability for ensuring tactics are within allocated and agreed to budget
  • Accountable for ensuring legal compliance and approval of materials
  • Management of third party agency/contractors required to deliver the project plan working with Procurement, Legal and SBS to ensure that projects adhere to Syngenta guidelines, policies, governance and compliance
  • Minimum Bachelor’s degree
  • Project Management Best Practices
  • Strong knowledge of customer relationship marketing, and communications principles
  • Experience in Agriculture would be an asset
  • Understanding of agriculture, marketplace dynamics, competitive environment and
  • Syngenta customer needs
  • Minimum of 2 years of marketing communications and project management experience
  • Critical technical, professional and personal capabilities
  • Strong Project Management - Ability to manage several projects and responsibilities simultaneously
  • Excellent creativity skills coupled with a strong customer focused orientation
  • Relationship-focused
  • A history of having healthy working relationships with supervisors, colleagues and external suppliers and customers
  • Action-Oriented
  • Ability to recognize potential problems or new developments and take prompt remedial action where necessary to meet customer expectations and business requirements
  • Able to prioritize and multi task
26

Marketing Operations Specialist Resume Examples & Samples

  • Develop & Optimize Procedures. Scale new and existing processes to allow the business to efficiently operate and grow
  • Heavy analysis of lead performance metrics to properly allocate internal demand, guide sales efficiency, and ensure accountability of sales staff involved in lead programs
  • Decide which projects, Velocify (CRM) & campaigns, the team should focus on for sales in an aggressive timeline to reach those goals
  • Product Improvement. Actively search for new features, training, and policies which could improve a loan officer’s performance in the lead programs
  • Evaluate opportunities and market the benefits of lead programs with management to grow the initiative
  • Sales Support. Manage the day-to-day administration of Velocify and field support questions
27

Marketing Operations Specialist Resume Examples & Samples

  • Help define and implement processes and systems necessary in Sensors to develop greater customer intelligence, opportunity identification and demand creation
  • Execute a strategy to capture and harness customer data from a variety of points in the buying cycle to develop robust segments and identify growth opportunities
  • Work with internal marketing and channel experts to devise key messaging points for specific lead generation campaigns
  • Advise on installed base customer interactions and email promotions based on analytical insights; Advise on lead generation sequencing and content for all outbound campaigns
  • Responsible for the overall success of email nurturing campaigns
  • Work with Corporate and other key resources to develop best practices related to CRM and lead generation (SFDC); define and execute strategic initiatives to improve target identification and Sales close on existing and prospective customers
  • Work closely with Sales to execute processes related to identifying prospects, scoring opportunities and driving conversion; maintain the scorecard and discipline within Sensors to track and improve results
  • Develop regular reporting on marketing performance
  • Execute targeted data driven analyses
  • Candidates should have at least 3-5 years demand generation and outbound marketing campaigns experience
  • Must have prior experience with analytical and marketing automation software such as Google Analytics, Eloqua and Salesforce.com
  • Must be able to communicate effectively with customers and prospects via lead generation programs, and manage lead generation programs and budgets via metrics
  • Ability to work closely with product marketing, product management and sales to obtain relevant content for communications and lead generation campaigns
  • Self-starter, entrepreneurial in nature, fearless as to any marketing challenge
  • Bachelor's degree or higher
28

Chevrolet Global Marketing Operations Specialist Resume Examples & Samples

  • Contribute to seeding Find New Roads philosophy across the organization
  • Work with global marketing, regional marketing teams and cross-functionally with other GM teams to find opportunities for synergy, efficiency and best practice sharing
  • Assist in updating, maintaining and sharing key Chevrolet Brand documents. Work to ensure Brand documents are useful and used by the wider Chevrolet organization
  • Help develop and administer processes and tools that will improve how ideas, data, presentation and other information get shared globally
  • Coordinate agendas and speakers for the meetings of our Chevrolet Global Brand and Governance Boards (conference calls and face-to-face meetings). Help run meetings by using collaboration/web meeting software. Ensure meeting collaboration technology meets or exceeds needs of the team
  • Lead and support IT initiatives within the Chevrolet Global Marketing team to help promote working smarter as an organization
  • Support ad hoc requests from Global Marketing Leadership
  • Lead the Information Lifecycle Management and Export Compliance efforts for the Chevrolet Global Marketing team
  • Able to handle GM Confidential information appropriately
  • Proactive thinking
  • Teamwork / work well with others, including people from various cultures and background (direct international experience / background preferred)
  • Good liaison skills and comfort amongst senior executive leadership
  • Computer and systems skills (including Microsoft Office, GM Asset Central, GM Asset Delivery, WebEx, SharePoint)
  • Personal drive / motivation
29

Marketing Operations Specialist Resume Examples & Samples

  • Assess projects for work assignment -manage issues and develop resolutions to meet productivity, quality, and project timelines and objectives
  • Communication and coordination with International Field Marketers for International English needs, budget management and troubleshooting
  • Create new jobs in Media Market, PN/MCI numbers and name of project, by following the naming convention required, in SAP for all jobs
  • Day-to-day management and maintenance of marketing assets, including release and obsolescence of literature per quality procedures
  • Obtain approval of the MCI form outlining literature specifications
  • Oversee completion of projects and maintain project folders – legal/regulatory process, release process, archive process
  • Find/retrieve native files or images and upload to FTP server when requested (this to be obsoleted as new systems
  • Support the team with the opening/processing of PO’s and invoices
  • Manage relationships with vendors - troubleshoot issues i.e AP, Infosys, iChase, P-Card and Sector queries
  • Accounting – quotes and invoicing – International - management of central budget – accounting reconciling
  • Stay current on marketing and or product developments and best practices
  • Manage Special Projects
30

Marketing Operations Specialist Resume Examples & Samples

  • Help develop standard operating procedures related to lead acquisition and qualification, campaign creation and execution and database segmentation
  • Help define lead stages and develop a lead waterfall strategy to support business strategies
  • Create, deploy, and monitor multi-channel marketing programs, such as email campaigns, webinar and event programs
  • Assist with the management of the lead waterfall across platforms (e.g., CRM, MA) - review lead scoring criteria, ensure leads are “pushed” between systems, and track follow-up on leads versus agreed service levels
  • Participate in quarterly marketing campaign reviews with MarCom colleagues to offer a data-driven assessment of previous efforts, on-going activities, and the comparative quality of marketing channels
  • Manage data integrity, develop and documen best practices for data cleanliness, and troubleshoot and resolve integration issues between marketing automation software and CRM
  • Develop and implement lead engagement/nurturing strategy
  • 2-5 years of work experience; 2 years in marketing operations or marketing automation
  • Experience with marketing automation (e.g., Oracle Marketing Cloud, Marketo), customer relationship management (e.g., Salesforce, Dynamics CRM), and web analytics platforms (e.g., Google Analytics, SiteCore Analytics)
  • Comfortable with "hands on" involvement with data retrieval, manipulation, normalization, analysis and insight generation
  • Knowledge of marketing channel best practices
  • Excellent written, verbal and visual communication skills with an attention to detail
  • Communicates clearly and credibly to colleagues and executive management with an attention to detail
  • Proven ability to establish productive relationships with cross-functional teams and to complete tasks in a timely manner
  • Address business measurement/reporting needs while creating automated marketing campaigns that are easily measured against marketing KPI’s
  • Experience with implementation of marketing automation tools and campaign analysis within the tool
  • Experience establishing SLA’s with sales teams that support marketing and sales alignment to optimize the sales funnel
  • Work experience for a multi-national organization and/or a highly matrixed organization
  • 2 - 5 years
31

Marketing Operations Specialist Resume Examples & Samples

  • Bachelor’s Degree in a Marketing-related field or 1-3 years of experience in marketing automation and email campaign supervision
  • Knowledge of marketing principles and the creative development and execution process
  • Attention to detail, strong strategic thinking, creative problem solving and analytical skills
  • Adept at multi-tasking and juggling a variety of time-sensitive projects in a deadline driven environment
  • Previous experience with marketing technologies
  • Basic working knowledge of html and css
  • Manage the technical development and execution of MINDBODY’s transactional email communications
  • Champion the use and maintenance of our marketing automation platforms, maintaining a strong technical understanding of the platform’s capabilities and stay up to date on new features, as well as overseeing campaign management, segmentation, reporting, integration with analytics tools (and other possible platforms)
  • Identify and communicate the technical requirements for incoming requests from business partners within the organization
  • Build emails using predefined html templates and work closely with Front End Engineers to develop new email templates that are optimized for various devices and email service providers
  • Cross-train on other marketing platforms, maintaining strong understanding of a variety of technologies used in marketing and being able to assist as a technical liaison and consultant to team members as needed
  • Document marketing operations processes, and monitor adherence to data quality standards established
  • Assist with overseeing CRM (Salesforce) usage – including lead uploads/integrations with marketing automation tool; plus developing strategy and helping roll-out of CRM usage across marketing
  • Identify and build the business case for new tools and systems to support marketing and sales goals
  • Conduct quality assurance testing for email and web projects as needed
  • Assist in new digital marketing projects/initiatives as necessary
32

Marketing Operations Specialist Resume Examples & Samples

  • Contributing to the marketing strategy and planning process to establish and coordinate plans and initiatives aligned with business goals
  • Building out KPI’s and various metrics that support priorities
  • Driving planning initiatives to build out financial plans and P&L’s
  • Driving performance management and the successful execution of our marketing strategy and plans
  • Working with various operations teams to determine how we are tracking against our goals in terms of established financial and marketing KPI’s
  • Characterizing how marketing is contributing to revenue growth, including providing an analysis of related costs to do so (e.g., cost per MGO)
  • Providing guidance to teams in achieving overall marketing excellence (Including Finance/Governance, process standardization & policies & procedures.)
  • Managing projects and reporting to drive the business
  • Supporting professional development and training
  • Coordinating annual budgets with controlling and marketing management team to build transparency in resource management targets including Program budget, Fixed budgets and FTE planning
  • Working with management and HR to implement organizational effectiveness strategies to optimize resources
  • Managing risk
  • Developing administrative staff to help drive day to day operations around spend management including the use of SRM, CRM and EAS
  • Serving as primary contact on governance and compliance related topics and participate in policy development
  • Developing standardized tools & processes to manage resources in the area of: spend management, FTE planning and tracking, external workforce requirements, etc…
  • Working with Global Procurement Organization, BMO’s and Legal Department to ensure that key 3rd party contracts are financially & operationally sound and beneficial to SAP. In addition, ensuring compliance with SAP internal policies and international laws
  • Minimum 5-7 years in the marketing operations field
33

Senior Marketing Operations Specialist Resume Examples & Samples

  • Directs the development and implementation of processes, tools, metrics, initiatives, infrastructure and technology that will support and improve the operations of the Marketing function
  • Scans the environment for high-impact, high-leverage improvement and cross-functional collaboration opportunities
  • Benchmarks the organization’s current marketing activities, performance and investment against industry best practices, and through gap analysis, develops a roadmap for improvements and business case for undertaking necessary changes
  • Leads the development of a marketing infrastructure that supports the execution of short and long term business objectives
  • Work closely with the CMO to ensure marketing is strategically aligned with other key functions, and guides and reinforces delivery of key strategic initiatives
  • Ownership in weekly departmental reporting and maintaining the Marketing Control Book
  • Provides oversight and guidance to projects of high importance
34

Marketing Operations Specialist Resume Examples & Samples

  • Working directly with the operations manager to coordinate work flow processes, creative resources and project scheduling
  • Completing and analyzing monthly reporting to support agency operations
  • Assisting with project management and trafficking of materials
  • Acting as a champion for our project management system within our team and within the company
  • Editing/designing various pieces of marketing collateral, including emails, datasheets, customer stories, web content, advertising, and ensuring their timely delivery
  • Working on multiple, concurrent tasks and adapting to shifting priorities, demands, and timelines through analytical and problem solving capabilities
  • Working well in a fast-paced, high touch environment
  • Working both independently and as a member of a team
  • Ensuring compliance with Blackbaud's Corporate Style Guide
  • Working in partnership with our account managers and creative team to help manage and produce communications for marketing programs
  • Analytical experience as it relates to reporting, process, and resource management
  • Proficient in Workfront™ or another project management tool
  • Outstanding organizational and problem solving skills
  • Proficient in Microsoft® Word, Excel, PowerPoint, Adobe® Photoshop, Illustrator, InDesign
  • Outstanding written and verbal communication skills
  • Demonstrated ability to manage a large portfolio of projects concurrently
  • Preferred 2+ years of project management experience
  • Minimum 3+ years experience working in an agency, in-house marketing team, or client-service oriented environment
  • BS/BA degree
35

Marketing Operations Specialist Resume Examples & Samples

  • Working with global Sales, Application Engineers, Field Marketing teams, and external suppliers to gather requirements, build, and execute digital promotions
  • Assemble and execute digital promotions via Eloqua (emails and landing pages) based on individual country preferences
  • Assess and troubleshoot errors during all preparation and follow-up phases of Marketing campaigns
  • Act as a primary support resource to global Field Marketing teams, Sales, and vendors as it relates to programs and events they support
  • Continuously initiate projects to refine and evolve workflows, tools, and processes as they relate to campaign and event management for global Field Marketing teams
  • Monitor and analyze audit reports in place to monitor systems and process performance (SLAs/KPIs). Identify trends and make recommendations for how to address
  • Work with Field Marketing teams and Marketing Operations to continuously streamline processes and eliminate waste
  • A bachelor's degree and 3 years of professional work experience is required
  • B.A./B.S. in Business with concentration in Marketing, or equivalent
  • 3+ years of business experience in Marketing
  • Familiarity with Marketing Automation tools and/or CRM systems (Eloqua or Marketo)
  • Process-oriented, project management-minded, and proven track record for delivering to deadlines
  • Experience with Email best practices
  • Proven experience in problem-solving moderate to complex issues
  • Must be familiar with or able to quickly learn and become proficient in a variety of business application systems (Cherwell, SharePoint, Workfront)
  • Demonstrated ability to initiate and complete projects with minimal supervision
  • Proficient in Outlook and Microsoft Office; Excel, Word and PowerPoint
36

Marketing Operations Specialist Resume Examples & Samples

  • Partner with the sales organization, both inside and field sales, and the programs team to execute targeted demand generation activities
  • Work with the Americas commercial team to execute integrated pipeline acceleration programs
  • Ensure event and creative teams receive details (brief) required for successful program execution
  • Provide direct marketing support for the inside sales and sales development teams: build, schedule and launch marketing programs
  • Maintain database hygiene, proper lead management and list generation
  • Manage all webinar programs by providing logistical and project management support
  • Lead and monitor program set-up and reporting in marketing automation and CRM systems
37

Marketing Operations Specialist Resume Examples & Samples

  • Manage and execute cross-channel marketing initiatives and programs that generate leads and improve retention, with particular focus on setting schedules and managing milestone dates/deliverables
  • Coordinate and formalize special projects as they pertain to the EFS brand, financial education, marketing assets promotion, community involvement, and more
  • Manage communications for new office openings/office moves to ensure client communications and web-related tasks are implemented in a timely manner
  • Manage multi-step process for award submissions for EFS and ensures accuracy and timeliness of submissions
  • Collaborate with internal and external stakeholders (specifically vendors), to ensure accurate and timely project deliverability
  • Support Executive Producer with radio show callers, schedule updates and provide talking points for the show
  • Prepare status reports for above management on systematic basis or as required
  • Track and maintain media placements
  • Update press materials and coordinate press release distribution
  • Participate in other initiatives to support the efforts of the Marketing Operations team, such as researching, analyzing, and presenting process improvement opportunities
38

Marketing Operations Specialist Resume Examples & Samples

  • Ensure information in SIS, adirace and RMA are correct, complete, consistent and frequently reviewed to ensure they reflect the most recent information available
  • Articulate and organize local activities required by marketing and other areas according to the regional calendar
  • Coordinate, consolidate and assist in the creation of seasonal product catalogues
  • Follow the samples ordering process and ensure samples are received by necessary departments both for INTI and to arm the showrooms for pre-sales
  • Create and analyse marketing relevant information, for example, as related to pre-sales
  • Assist, where required, in the transition to SAP
39

Marketing Operations Specialist Resume Examples & Samples

  • Requires 3-5 years of experience on high-paced environment or Marketing function within a world-class company and brand
  • Internal process and systems' knowledge are a differential
  • A strong problem solver that delivers operational support and elevates team performance within a fast-paced organization
  • A clear aptitude for development of processes and tools that lead to more highly-performing individuals and teams
  • An ability to develop/deliver solutions to complex problems where analytics, process change/development are keys to success
  • Be a strong collaborator and communicator capable of working in a highly cross-functional environment to achieve success
  • A person with the energy, drive, passion, and enthusiasm to do and be the very best, motivated, creative, results-oriented, and possess the ability to communicate complex ideas in ways that are simple to understand
  • Proven relationship management and account management abilities
  • Fluency in both written and spoken English is essential
40

Marketing Operations Specialist Resume Examples & Samples

  • Complete marketing operations responsibilities including but not limited to: data segmenting/collection, list segmentation, email campaign execution, landing page creation, optimization, testing and deployment
  • Create HTML emails, landing pages and registration forms from templates while incorporating industry best practices
  • Collaborate with key stakeholders (demand generation, field marketing, product marketing, email marketing and sales ops) to build, execute and automate email marketing campaigns using Eloqua
  • Maintain quality and integrity of marketing’s contact database
  • Load leads from collected from offline channels
  • Proactively identify ways in which to deliver quality improvements and efficiency in relation to marketing data, solutions and processes
  • Manage multiple projects in an agile way
41

Marketing Operations Specialist Resume Examples & Samples

  • Assist in execution of marketing automation processes, procedures, service level agreements, programs, technical processes and workflows in our marketing automation platform
  • Work with management to maintain lead stage definitions, lead flow processes, lead hand-off requirements, and SLAs for each stage across the marketing funnel, configuring to desired experiences, workflow, outcomes
  • Understand and assist in executing on campaign attribution models to track campaign pipeline contribution and ROI
  • Standardize and upload lead lists
  • Assist with creation of email nurture campaigns, trigger sequences, and one-off communications, including webinar experiences
  • Develop reports and dashboards to provide visibility into marketing campaign results and effectiveness
  • Identify and resolve data cleanliness issues
  • Regularly interface with Sales Operation team on cross-departmental projects and requirements
  • 2 + years of experience with working in marketing automation platform or other marketing or sales technology
  • Experience with Salesforce.com or equivalent SFA or CRM
  • Experience with Eloqua a plus
  • Excellent process and analytical skills
  • Ability to work under pressure with tight deadlines in a fast-paced team environment where change is constant and timelines are short
  • Passion and ability for learning new skillsets and technologies
42

Marketing Operations Specialist Resume Examples & Samples

  • Requires minimum of 3 years of experience on high-paced environment, Marketing Operations function within a world-class company and brand or Processes management
  • Strong problem-solving attitude that delivers operational support and elevates team performance within a fast-paced organization
  • Ability to develop/deliver solutions to complex problems where analytics, process change/development are keys to success
  • Excel knowledge – from intermediate up
  • English speaker – be able to communicate with several co-workers whom English is not the native language
43

Onsite Marketing Operations Specialist Resume Examples & Samples

  • 2+ years of online operations in an international online or ecommerce company, managing the operations for various channels, with increasing levels of responsibility
  • At least some experience with emerging ecommerce markets a must
  • Experience leading online operations and executing relationship marketing campaigns through online channels, driving proven business results and efficiency gains
  • Proven track record of operational excellence
  • Seasoned manager of agencies, intimately familiar with their processes and expert at getting agencies to deliver the best work on time and on budget
  • Proven experience of managing and delivering highly complex projects, working across multiple cross-functional teams, geographies and management levels, often getting “buy-in” from multiple stakeholders and partnering with senior executives
  • Bachelor’s degree required (preferably in a technical field), Master’s degree preferred
  • The successful candidate needs to be highly motivated by working in a fast-growing and changing field that brings new challenges every day. Curiosity about online marketing and the latest evolutions in related technology are truly indispensable
  • We are looking for a fast-learning, very diligent, self-organized, and delivery-oriented individual with ability to independently work through everyday tasks and challenges. The successful candidate must be at ease to work in a cross-functional and multi-national team with high emphasis on successful and timely delivery
  • Basic Web-related technical skills (HTML, CSS, XML, JavaScript) will be an advantage
  • Profound technical understanding of how online operations work (content management systems, email delivery platforms, segmentation, targeting, tracking, ad serving platforms (e.g. MediaPlex, DoubleClick…), etc.)
  • Detail-oriented, highly organized and able to manage multiple tasks and projects simultaneously
  • Highly numerate, possessing superior analytical skills
  • Ability to succeed in a fast-paced environment with multiple competing priorities
  • Ability to identify and understand peer and customer needs, build and maintain strong working relationships
  • Thrives in a fast-paced unstructured environment with multiple competing priorities while working with minimal supervision
  • As all work-related communication is in English, the candidate absolutely must have full working proficiency in English
  • Highly developed verbal, written and presentation skills with a keen eye for detail
44

Senior Marketing Operations Specialist Resume Examples & Samples

  • Manages all aspects of the promotional material review process to ensure content and design are medically appropriate, accurate and consistent with all applicable regulations and laws
  • Works closely with marketing, regulatory, medical legal and other cross functional stakeholders to facilitate review and approval of all marketing materials
  • Oversees external agencies to ensure pieces are submitted for review on time, dissemination ready, and with the appropriate documentation
  • Sets-up and manages inventory of promotional materials to ensure appropriate levels of access are set and compliance needs are met by facilitating a monthly annual review process of all materials
  • Provides ongoing support for user questions and exhibits expertise in the process and online tool
  • Tracks and reports key metrics and other reports as requested
  • Shares and documents best practices and lessons learned to enhance overall functional and business success
  • Demonstrates the ability to prioritize and multitask to enhance productivity and manage workload in a fast-paced, rapidly changing environment
  • Demonstrates critical, creative thinking and problem-solving skills, and the ability to produce clear and concise written and verbal communication skills
  • Demonstrates leadership in conflict resolution to facilitate effective outcomes
  • Works with a sense of urgency, efficiency, and attention to detail
  • Excellent computer skills, including advanced knowledge of Microsoft Office
  • 2-3 years of experience in a pharmaceutical/biotech company preferred although not required
  • Marketing Operations experience preferred
45

Associate Marketing Operations Specialist Resume Examples & Samples

  • Pull appropriate data for each of the dashboard reporting measures
  • Assist in creating marketing reporting mechanisms, including dashboards and executive and internal team reports
  • Support Marketing Operations leader in data ownership/management, as well as alignment with relevant corporate data initiatives
  • Support phone and web lead process
  • Entry level, 0-2 years
  • Course work or internship in operations, project management, data analytics
46

Senior Marketing Operations Specialist Resume Examples & Samples

  • Deliver marketing tactics and customer communications as part of “real-time” and targeted marketing efforts in alignment with strategic business plans, including working with the creative, web, marketing automation, and events teams as well as external agencies on
  • Execution of targeted marketing, positioning or awareness campaigns
  • Developing timelines and creative briefs, hosting kick-off meetings, executing campaign deliverables, campaign wrap-ups with metrics and analysis
  • Development / execution of asset class and product marketing materials (specifically for the Energy markets), including: e-mails, event invites and registration pages, collateral, coordination of event materials and premiums, and website and banner updates
  • Exemplify a positive approach and drive an open dialogue with internal business stakeholders and creative resources to suggest, explore and deliver leading campaigns and marketing tactics
  • Foster best of class creative work
  • Implement and champion best practices for execution, collaboration and internal communication
  • Act as a Marketo super user including campaign and program creation, report creation and analysis
  • Ensure daily collaboration with Global Marketing Operations team to share opportunities and best practices
  • Drive effective resource management through concise and standardized communication of project pipeline and status
  • Excellent organization skills and strong attention to detail
  • Able to manage multiple projects at one time and keep all on track
  • Knowledge of production work a plus Able to successfully work in time-sensitive setting
  • Proactive in communicating project status to key stakeholders throughout all parts of a project
  • Takes initiative to bring new ideas to the table to enhance customer facing deliverables
  • Willing and able to actively engage key stakeholders in both group and one-on-one settings to fully understand objectives and business requirements
  • 3+ years of experience in integrated marketing and project management
  • Financial services and/or Energy experience a plus
  • Proven ability to manage projects, meet strict deadlines, analyze metrics and communicate status effectively
  • Knowledgeable in Marketing Automation systems and CRM tools, with preference to Marketo and Salesforce.com
47

Marketing Operations Specialist Resume Examples & Samples

  • Adapts projects, programs or methods based on customer or business partner feedback
  • Manages critical projects, customer engagements or business processes though leadership, guidance and advice in own field
  • Works across the organization to effectively obtain and allocate resources to complete programs and projects on time
  • Adapts communication techniques for audiences at multiple internal and external levels and presents facts and information to negotiate mutuallyacceptable solutions
  • Budget tools maintenance: Updating marketing-activity lines throughout the quarter and ensuring that activity is properly executed in systems and claimed
  • Consolidation Budget execution tracking
  • MDF Managemnt as per company processes
48

Marketing Operations Specialist Resume Examples & Samples

  • Partner with the operations team to manage the email marketing operation workflow, including segmentation assessment and development, campaign monitoring and troubleshooting
  • Work with the Lifecycle team to identify, build, and execute audiences for the testing calendar
  • Deliver reporting and insights that accurately measure the performance of each email campaign on a recurring basis
  • Work with teams to diagnose, maintain, and improve the data and technical infrastructure underlying our email operations
  • Minimum 1-year experience in a technical role on a marketing team
  • Strong experience with SQL and Excel
  • Experience with gathering technical requirements as a Business Analyst or in a similar role
  • Independently motivated with a strong technical background using data and a hypothesis-driven approach to tackling strategic problems and synthesizing results into recommendations
  • A superb communicator, in both formal and informal business situations. Exceptional attention to detail, effective time management, organizational and research skills
  • A results-driven team player who loves to solve problems, can work with cross-functional teams and has the flexibility and agility to adapt to changing and evolving business requirements and objectives
  • Prior experience working on an email marketing team or with an email service provider a plus
49

Marketing Operations Specialist Resume Examples & Samples

  • Maintain budget, list uploads, ensure data integrity and naming conventions
  • Maintain lead dashboard
  • Build Marketo campaigns focusing on the backend scripts and lead processing, QA and proofread campaigns
  • Saleforce reporting on KPIs, costs, performance, etc
  • Assist with marketing department organizational tasks as needed (scheduling meetings, rooms, food, calendars, etc.)
50

Product Marketing Operations Specialist Resume Examples & Samples

  • Train users throughout the organization to send email via Salesforce Marketing Cloud with a particular focus on news and programming
  • Design, document and enforce best practices in the platform
  • Provide technical coordination for cross-divisional, multi-channel campaigns
  • Connect individual campaigns and initiatives to larger organizational goals
  • Measure and report results from campaigns and initiatives
  • Contribute as an email and marketing automation expert to product development projects
  • Evangelize data-driven, audience-focused digital marketing excellence across the organization
  • 1-3 years experience using Salesforce Marketing Cloud/ExactTarget, particularly Email Studio
  • Demonstrated success in email marketing and marketing automation campaign execution
  • Identify and execute tactical campaigns to accomplish organizational goals
  • Communicate complex technical concepts to nontechnical stakeholders
  • Willingness to dive right into the platform, learn the system, ask questions and start experimenting
  • Drive diverse teams toward common goals
  • Email HTML, CSS
  • Salesforce Marketing Cloud Journey Builder
  • Salesforce Sales Cloud, Service Cloud and/or Community Cloud
  • Fundraising and/or lifecycle marketing
  • Media/news industry
51

Marketing Operations Specialist Resume Examples & Samples

  • Facilitate weekly review committee meetings, including agenda-setting and capturing comments/feedback
  • Plan and communicate review process, project timelines, and approval status to reviewers, project owners, and agency/vendor partners
  • Maintain master project tracker
  • Coordinate the dissemination of review material and references
  • Track changes and maintain master file for all projects under review
  • Learn/maintain a functional knowledge of FDA regulatory submission requirements and facilitate promotional materials submissions with regulatory colleagues
  • Manage fulfillment vendor relationship and oversee budget, proofing, production, distribution, and inventory of final materials
  • Manage online review application (Veeva Vault) administration including system upgrades, process improvements, and training of new users
  • Support and interface with field sales organization with fulfillment of new promotional materials
  • Work collaboratively, effectively, and efficiently with internal and external partners, vendors, and stakeholders
  • Biotech or pharmaceutical experience preferred but not required
  • Experience in a regulated environment is preferred; Working knowledge of pharmaceutical promotion is a plus
  • Familiarity with ZiVeeva Vault or similar document review application preferred but not required; high level of comfort with excel and Microsoft officeis necessary
  • Evidence of excellent organizational, communication, and planning skills
  • Ability to establish relationships with external vendor and agency partners
  • Strong project management skills and keen attention to detail is required
  • Ability to balance competing priorities and timelines with limited supervision
52

Intern, Marketing Operations Specialist Resume Examples & Samples

  • Support the planning and management of large scale, high risk, or strategic projects. Coordinate with project team members with assigned responsibilities
  • Manage relationships with project stakeholders, including internal and external clients, keeping stakeholders, including sponsoring executives, informed of progress, status, and issues in order to manage expectations on all project requirements and deliverables
  • Proactively identify changes in work scope and ensure appropriate planning measures are taken with internal and external stakeholders to reassess and amend the scope of work requirements, budget and timeline
  • Identify and track key performance indicators to measure project effectiveness
  • Maintain project documentation and updates to relevant knowledge management bases; analyze lessons learned and share with the organization’s leadership team
  • Participate in the development and implementation of project management best practices and share with the larger teams
  • Support community and customer marketing programs which include the use of tracking tools, reporting, routine meetings, ongoing engagement with other teams, coordination of work streams
  • Work with wider marketing departments to ensure that all completed customer assets are utilized correctly through the best channels
  • Prepare monthly/quarterly reports
  • Broad business perspective with demonstrated organizational and administrative skills
  • Strong communication, analytic and interpersonal skills
  • Up-to-date on latest technology in office environments
  • Experienced in office software applications
  • Project management experience a plus
  • Knowledge of the software industry a plus
  • Ability to manage projects and timelines, following up with key stakeholders
  • Ability to multi-task and manage expectations and timelines
  • Ability to build, leverage and maintain a network of SAP internal and external contacts and working relationships
  • Working knowledge of blogs and developing an editorial calendar
  • Works effectively in a complex matrix environment with virtual teams of high-level professionals
  • Business acumen - experienced in tactical execution of marketing plans with ability to deliver on goals
  • Preferred work location: Palo Alto, CA, USA
53

Marketing Operations Specialist Resume Examples & Samples

  • 4+ years in Marketing preferably within a financial services environment, or equivalent work experience
  • Creative agency experience is a plus
  • Demonstrated computer skills utilizing applicable PC applications to include Microsoft Office Suite, SharePoint, Photoshop and bank related applications
  • Desire to perform at a high level in a dynamic environment
  • Ability to manage multiple priorities and commitments concurrently
  • Has demonstrated priority setting, problem solving, negotiating, and conflict management skills
  • The highest level of integrity, customer focus, and partnership is a minimum standard requirement
  • Sound decision making skills that demonstrate originality, flexibility, and resourcefulness
54

Service Marketing Operations Specialist Resume Examples & Samples

  • Bachelors’ Degree or equivalent experience
  • 3-5 years experience in a combination of marketing support, business operations, information system analysis and/or sales support. Preference given to a variety of prior experience
  • Excellent Excel skills
  • Quick, pragmatic, and can-do attitude
  • Experience working with a range of Information System/ERP tools (preferably QAD)
  • Ability to work within a highly matrixed organizational structure
  • Flexibility to work globally – work hour flexibility for time zone support
  • Superb interpersonal communications, team collaboration, and cross-cultural skills
  • A demonstrated passion for marketing operations excellence
  • Fluent in English (verbal and in writing); other language skills are an asset
  • Travel internationally – 10%
55

Marketing Operations Specialist Resume Examples & Samples

  • 2-4 years of work experience in the marketing systems/operations field
  • 2-4 years of experience working in Marketo required (Marketo certification a plus)
  • Ability to build and execute Marketo programs
  • Familiarity with Salesforce.com and the integration between Salesforce.com and Marketo
  • Must have strong attention to detail
  • Understanding of varying global needs from one system in order to meet support, training and troubleshooting needs
  • Strong verbal and written communication skills and the ability to translate technical issues to a non-technical audience (and vice versa)
  • Understanding of marketing strategies, processes and analytics
  • Knowledge of demand generation a plus
  • Must have ability to work in a fast paced environment, work under pressure, and meet tight deadlines
56

Marketing Operations Specialist Resume Examples & Samples

  • 3+ years of marketing experience in direct or e-marketing related capacity within a high tech or enterprise software environment
  • Experience with lead marketing automation and CRM systems, such as Marketo, Eloqua, and salesforce.com
  • Proficient using Excel and the ability navigate and manipulate data within data sheets
  • Self-starter with excellent personal scheduling and communications skills both verbal and written
  • Great instincts for what works and what doesn’t – can juggle practical day-to-day tactics of getting things done
  • Proven track record of successful and collaborative relationships with field marketing, corporate marketing, sales and product business units
  • Well organized and can juggle multiple work streams at once
  • Passionate, innovative, creative, persistent, committed, optimistic and accountable
  • Undergraduate degree in a related discipline
57

Marketing Operations Specialist Resume Examples & Samples

  • Leverage and showcase SAP business intelligence technologies for performance management case studies, including industry venues and publications
  • Lead the creation of measurement frameworks for marketing effectiveness across the customer journey, including paid, owned, and earned media channels
  • Execute and monitor measurement frameworks through the adoption of business intelligence tools
  • Benchmark internal and external performance of key metrics, and determine applicability of benchmarks (for example, brand health, social media share of voice, social media engagement rates, cost per lead, lead-to-close velocity, marketing contribution to revenue, share of voice, engagement rates, net promoter score)
  • Provide insights into end-to-end performance and ROI analysis of our marketing campaigns (including forecasted impact) and major marketing activities (for example, advertising campaigns, sponsorships, global physical events, executive briefing centers, and so on)
  • Socialize and communicate performance management results and insights through presentations, data visualizations, and communications
58

Senior Marketing Operations Specialist Resume Examples & Samples

  • Three to five years of related experience required
  • Knowledge of Photoshop, Business Objects, MMS - Marketing Management System
  • Advertising, Marketing, Retail and Wholesale experience required
59

Marketing Operations Specialist Resume Examples & Samples

  • One to three years of related experience required
  • Knowledge of Photoshop and MMS - Marketing Management System
  • Advertising, Communication, Marketing, Retail, Sales and Wholesale experience required
60

Marketing & Operations Specialist Resume Examples & Samples

  • 60% Marketing
  • Contribute to all trade show planning, management and interaction with trade show group
  • Support the development of all displays and other POP
  • Distribute collateral materials to all customers as requested by team
  • Maintain the Division’s presence on the web
  • Demonstrate technical marketing skills and company product knowledge
  • Support Marketing Manager executive promotional activities on a quarterly and annual basis
  • Conduct market research to find answers about consumer requirements, habits and trends
  • Help Panasonic Authorized Solar installers with collateral, videos, and any marketing related help needed to sell Panasonic product
  • 40% Operations
  • Customer Rebates – Collect POS data and create monthly reports
  • Create a set of monthly reports (Distributor/Installer) and distribute to management
  • Process all co-op claims
  • Process internal employee orders #LI-GW1
  • BS/BA Degree with concentration in marketing – preferred
  • Minimum 3 preferably 5 years marketing experience preferred in residential Solar industry
  • Extremely good writing and communication skills. Should be able to speak well publicly
  • Advanced computer literacy in spreadsheet, word processing, e-mail and related software. Should have considerable analytical abilities that will enable him or her to conduct critical and time-consuming research to solve complex problems
61

Associate Marketing Operations Specialist Resume Examples & Samples

  • Use campaign management applications such as IBM Campaign (also known as Unica Campaign) to select customers, create customer segments, create campaign files, QA, and deliver campaign files to vendors, across multiple marketing channels such as print, email, outbound telemarketing, surveys, and across multiple brands
  • Become an expert in Oriental Trading Company customer segmentation, marketing database structure, and data elements
  • Create both one-off and recurring campaigns; both simple and complex logic
  • Perform quality assurance testing against campaigns developed by other team members
  • Develop simple to complex analysis and reports in support of strategic planning and campaign execution
  • Identify new data sources that should be considered for further customer segmentation and develop recommendations as to which sources to pursue
  • Manage extract dataset and file transfers to external vendors for campaigns, ensuring timely execution of marketing initiatives
  • Recommends, develops, and executes customer segmentation and selection procedures
  • Works proactively with marketing circulation teams (housefile, acquisition, and new initiative) to improve workflow procedures to optimize productivity and enhance marketing results
  • Incorporates code in order to execute all contact optimization initiatives
  • Extracts customer data for analysis, reporting and customer segmentations and surveys
  • Assist in the interpretation of the analysis and reporting. Develop insights into customers and campaigns based on the analysis produced
  • Identify and report production issues and follow them through to resolution
  • Maintain detailed documentation on processes and procedures
  • Abide by all policies and procedures of Oriental Trading Company
  • Maintain regular, predictable attendance
  • Must be able to attend face to face meetings on short or little advance notice
  • Work in the Marketing Department office environment requires in-person collaboration among colleagues and contractors
  • Assists other Marketing areas with analytical and assessment needs
  • Performs other related duties and projects as assigned
  • Build relationships with team members that promote free knowledge sharing and personal development which improve cross training among team members
  • Keep abreast of new campaign segmentation practices and methodologies
  • Three plus years of IBM Campaign (also known as Unica Campaign) experience is preferred but not necessary
  • Ability to communicate technical details in a clear manner
  • Exceptional analysis and problem-solving capabilities
  • Very detail-oriented
  • Able to work independently and under tight deadlines
  • Understanding of data measurement, database structure and spreadsheets
  • Understanding of direct marketing principles a plus
  • Knowledge and utilization of a database query language like SQL a plus
  • Advanced knowledge of Excel®
  • Knowledge of Access® a plus
  • Working knowledge of Microsoft Word and Power Point
62

Marketing Operations Specialist Resume Examples & Samples

  • Provide analysis to Merchandising team for strategic business decisions and present to senior management
  • Analyze customer data to identify trends and develop solutions to product quality issues
  • Run and analyze customer quotes and return reports to create weekly summaries for product teams
  • Research and gather data on industry trends and developments
  • Generate ad-hoc reports for management
  • Assist with the creation of product demonstration videos
  • Collaborate with others to coordinate product trade shows
  • Work closely with other departments on pricing, distribution, products and sales initiatives
63

Marketing Operations Specialist Resume Examples & Samples

  • Support the distribution of customer and prospect communications through the creation, testing, execution and tracking of demand generation and operations-focused digital and direct marketing campaigns in Marketo and Salesforce
  • Execute Marketo activities including campaigns, programs, drip & nurture programs and customer communications
  • Provide exemplary service to internal customers such as inside sales, sales, marketing communications and program managers as needed
  • Optimize lead distribution methodology to ensure quality leads are passed to sales for qualification and for increasing efficiencies and conversion rates
  • Track and report on lead dispositioning process
  • Ensure processes and best practices are in place to maintain the integrity of the campaign development and lead dispositioning process
  • Other duties as assigned in support of the Marketing Operations team
  • Solid communications skills, written and verbal
  • Ability to multi-task and manage changing priorities in a fast-paced marketing environment, constantly striving for excellence
  • Ability to work with a variety of internal/external stakeholders, varying in seniority and work experience
  • Basic HTML knowledge, familiarity with WSYWIG HTML editors
64

Marketing Operations Specialist Resume Examples & Samples

  • Support marketing by monitoring and maintain customer privacy and request. Activities include, but are not limited to: (1) Maintain Marketing Ops email box for unsubscribes and additional customer email communications, (2) Implement monthly reporting for given tasks, (3) Establish and maintain documentation for current and new responsibilities, and (4) Problem-Solving
  • Assist in creating and maintaining a proactive and positive environment between Customer Support, Sales, Marketing and other departments that will have occasional interactions
  • Support Marketing with Marketing Resource Management tool daily tasks. Activities include but are not limited to: (1) List uploads, (2) List builds, (3) List scrub, and (4) Contacts integration
  • Manage and deliver special projects assigned by leadership for the benefit of the Marketing department
  • Monitor and support the ON24 webinar system. This involves error identification and advising appropriate individual for resolution
  • Monitor, collect and report on information gathered from Marketing Operations and Web Editorial emails boxes
  • Create process documents for new and existing processes as needed
  • Identify and resolve data quality issues within multiple processes and systems
  • Identify root causes and problem solves application issues
  • Interact with 3rd party vendors as needed
  • Cover other team members work when needed
  • Have college degree in Information Technology or equivalent technology related degree with 1 or more years of technical working experience
  • Must be fluent (spoken and written) in English language
  • Confident, patient and concise to be analyze and troubleshoot technical and data issues
  • Self-motivated, ability to work on own, within a team and under pressure
  • Possess technical knowledge to support and assist both internal and external customers
  • Proficiency in Microsoft Office package
  • Advanced knowledge of Microsoft Excel and Microsoft Access, including subtotal, Vlookup, pivot table, etc
  • Ability to learn new software applications
  • Strong troubleshooting mindset, able to think outside of the box to get issues resolved
  • Exceptional listening, written and oral communication skills
  • Intermediate Oracle/SQL/database knowledge desirable
  • Knowledge of Business Intelligence and Data Analytics tools a plus such as Tableau, Alteryx, Microsoft
  • Knowledge of Marketing Automation Software a plus such as Eloqua Marketing Cloud or Marketo
  • Intermediate experience with any ETL tools is a plus
65

Marketing Operations Specialist Resume Examples & Samples

  • Understanding Marketo / SFDC
  • Maintain user roles, security levels and profiles. Conduct security/configuration audits
  • Work closely with the Group Marketing/CRM team to drive data and process optimizations for both salesforce.com and Marketo
  • Understanding of workflow processes and systems to optimize marketing and sales productivity
  • Previous experience using Marketo as a system administrator
  • Understand how Marketo integrates with Salesforce as part of the overall lead management process, and manage and execute system deployment & integration projects for Marketo
  • Implement modifications to Marketo set-up as changes to business requirements occur
  • Marketo certified Expert with a professional track record
  • Minimum 2 years’ experience using Marketo as a system administrator
  • Comfortable with HTML emails and landing page layout in Marketo
  • Advanced MS Office and Salesforce skills
  • Able to meet deliverables and drive your work to completion within specified timelines
  • Close to native English communication skills both written and verbal
  • Can work cross functionally in many areas without being constrained by your job function
66

Lead Marketing Operations Specialist Resume Examples & Samples

  • Deep understanding Marketo / SFDC
  • Responsible for overall system health including maintenance to reduce disruptions
  • Administrate Marketing automation platform connected to a CRM system
  • Respond and resolve inbound user case requests. Identify and rectify day-to-day data quality issues within the operational processes. Identify trends and suggest long term solutions
  • Suggest and implement Best Practices in regards to usage/customization of the standard objects (Lead, Contact, Account, Opportunities, Campaigns)
  • Administer the Marketo platform by managing the user profiles, workspaces, lead scoring rules, new custom fields, and lead dispatch maps
  • Continually applying best practices to our marketing automation platform and marketing operations
  • Own the Marketo environment and serve as the primary Marketo Administrator
  • Control the development, implementation and the ongoing management of Marketo processes
  • Act as main point-of-contact for all internal Marketo inquiries
  • Stay current with Marketo functionalities and best leveraging new features
  • Act as the prime Marketo System Architect to introduce changes for instance optimization
  • Bachelors degree from an accredited college or university (or high school diploma with 7+ years of work experience in marketing and marketing automation)
  • Minimum 5+ years of experience using Marketo
  • Minimum 2+ years of experience as a lead system administrator
  • Minimum 2+ years of experience creating Marketo assets, programs and automations; working with HTML emails and landing page layout in Marketo; and creating reports in Marketo and Salesforce
  • Solid business acumen including a good sense of how a well-integrated Marketo and CRM systems can be utilized to improve business
  • Strong communication skills both written and verbal in English
  • Able to present ideas and solutions to many audiences including senior management
  • Demonstrated project management skills, excellent communication skills and be comfortable working in a fast-paced environment
  • Experience within B2B Marketing atmosphere
  • Proven decision making skills with a knack for identifying, prioritizing, and articulating the highest impact initiatives
  • Experience in training junior system admins and driving innovative ideas for elevating our marketing standard
67

Marketing Operations Specialist Resume Examples & Samples

  • Global support of demand generation programs by executing outbound email marketing and nurture programs in our enterprise marketing automation platform (Oracle Eloqua)
  • Take an active role in driving and managing the data capture and maintenance strategy (i.e. web form and data hygiene), understand how to prioritize list pull activities including list scrubbing, importing and processing
  • Assist with marketing campaigns and operations to develop, implement and manage an email deliverability strategy and production
  • Engage with marketing leaders & sales operations to ensure audience segments, personas and lists are accurate
  • Design and analyze performance reports and dashboards to measure and optimize marketing ROI
  • Design and code HTML emails to be used in global marketing campaigns
  • Take ownership of managing email projects, ensuring all campaigns are launched on time
  • Assemble marketing campaigns and implement campaign tracking parameters
  • Create segments, shared filters and utilize other marketing automation tools
68

Marketing Operations Specialist Resume Examples & Samples

  • Budget – track and update reports on actual expenditures vs. budgeted / planned programs. Provide assistance during quarterly forecast and BP submissions
  • Reconcile payments on a 12-month rolling basis checking for double payments or invalid payments utilizing C&I audit processes and systems
  • Assist with monthly retail C&I program proposals by providing financial insights from previous month’s performance and ensuring that proposal assumptions are aligned with information received from the captive finance lender and sales reports
  • Incentive Payment Processing
  • Prepare monthly incentive payment system criteria averaging $20M per month (+$250M per year) by consolidating the results of various analysis and queries that require coordinating with cross-functional teams as needed
  • Administer and reconcile payments for the Nissan Performance Rewards and Infiniti Performance Bonus programs ($3.5M per month)
  • Audit Assistance Support Senior Manager and Manager with audit requests from both internal and external auditors
  • Gather materials as required to assist with audit requests (CRA Tax, Internal NNA audit team, E&Y), this may require querying large amounts of data from internal databases or providing bulletins from previous months to support monthly accruals
  • Provide support in regards to questions auditors may have in regards to incentive program structure and rules
  • Co-ordinate meetings between management and auditors as required
  • Dealer Relations Support Function Prepare and analyze daily dealer inquiry / request metrics sent into the C&I Dealer support team and assist with identifying process enhancement opportunities based on data
  • Daily tracking / reporting – Monitor and track daily operations issues using daily reports generated by Operations Analyst and identify process and system ineffeciencies
  • Work with IS team on system corrections MINIMUM QUALIFICATIONS
  • This position requires a post-secondary diploma with a focus on marketing and or equivalent related business experience
  • 2 to 3 years in an operational finance related role required. Previous automotive experience within an incentives department preferred
  • Must be able to work independently, deal with multiple tasks/deadlines and able to change priorities when required. Must have a high aptitude for numbers and accuracy
  • Excellent communication skills (written/verbal); strong customer service ethic
  • Proficiency with MS Applications
  • Bilingual (French English – spoken/written) an asset
69

Marketing Operations Specialist Resume Examples & Samples

  • Coordinate, update, and publish web content using content management system (Sitecore) on EFS’ high traffic client and prospect facing website
  • Monitor content on live site and troubleshoot or escalate problems to the Development Team
  • Develop process/schedule for periodic content reviews and audits with the Creative/Digital Team
  • Produce and maintain accurate reports and logs of upcoming and historic changes
  • Assists the Traffic Manager in determining priorities and allocating resources to ensure projects are completed on time and to quality specifications
  • Log jobs and trafficking activity in database and maintains job files of project materials
  • Act as backup for EFS’ Traffic Manager in routing content through the creative approval process
  • Identify and implement ongoing transportation service improvements
70

Marketing Operations Specialist Resume Examples & Samples

  • Initiate, manage and monitor ARC submission workflows
  • Receive and verifies a complete ARC submission and manages any follow-up with agency or piece champion
  • Manage weekly ARC agenda, and ARC calendar
  • Monitor adherence to project milestones/dates/tasks from ARC submission to project distribution
  • Maintain and update ARC Planning Grid to assess short and long term capacity in advance
  • Attend weekly ARC meeting(s) and serve as point of contact for the meeting
  • Primary ‘day-to-day’ contact for creative agencies for all ARC process related inquiries
  • Serve as first line of contact for ARC committee members regarding questions about ARC process and system workflows
  • Assist with taking the ARC meeting notes when needed
  • Editing and QC checks for submissions as needed
  • Participate in brand/agency weekly status meetings and identify gaps in project workflow and timelines
  • Assist with the expiration and subsequent re-review of promotional materials
  • Liaise with agency on print quantities, shipping requirements, and production specifications
  • Inventory management, including monitoring inventory level at fulfillment warehouse
  • Assist with the quarantine, destruction and recall of marketing materials per Actelion guidelines
  • Provide usage reports for brand teams that details what each rep has ordered using information provided by fulfillment warehouse
  • Process miscellaneous field & SSF material order requests
  • Manage logistics for POA materials
  • Manage and process field exhibit requests
  • High school diploma/GED with 12 years relevant experience of which two years should be in biotechnology, pharmaceutical, or healthcare industry; equivalent combination of degree and less experience may be considered
71

Marketing Operations Specialist Resume Examples & Samples

  • Track Marketing KPI’s, maintain standardized operational reports and dashboards to provide visibility into the business, lead-to-sales conversion rates, campaign ROI, pipeline contribution and trends
  • Assist in the tracking of the Marketing budget and corporate calendars
  • Recommend and implement changes to improve the return on investment and profitability of future campaigns and programs
  • Assist managers in answering key questions by translating analytic data into actionable information and recommending a course of action
  • Attend business review meetings, as appropriate
  • Ensure team members are well informed and kept abreast of important topics
  • Liaison with Marketing representatives, and cross-functional departments, to provide support and achieve department goals & objectives
  • Ad hoc analysis, report generation and/or special project work as required, e.g. event support for Mitel Next, and assist in maintaining and communicating the corporate brand guidelines
72

Senior Marketing Operations Specialist Resume Examples & Samples

  • Ensure awareness and adherence of local Marketing team towards milestones, input and handover dates across all Global creation tracks
  • Act as liaison between Category team and all other marketing functions (e.g. Fitness Marketing, Communication, E-Com) to implement integrated Go-To-Market (GTM) strategies to drive operational alignment of all adidas & Reebok marketing functions
  • Responsible for liaising with Global counterparts to ensure consistency of information across all deliverables from Global Marketing Meeting for adidas & Reebok Category & Communication teams, whilst ensuring market relevance. Ensure to deliver on time in order to maximize sell-in and end to end synergies
  • Support the execution of range building process from commercial input to sales handover reflecting globally and regionally defined range components
  • Monitor and report product KPI, initiate business development
  • Oversee showroom management and maintenance coordination pertaining to visuals, coordination of look & feel, and sell-in tools
  • Prepare and deliver seasonal e-catalogue for the area
  • Lead and steer seasonal sell-thru communication flow between teams
  • Min 3 years of cross functional experience in merchandising/product, marketing, sales/retail
  • Excellent project management
  • Fluent in English and Turkish (writing and verbal)
  • Advanced skills for MS Office programs
  • Proven records in cooperation & communication, analytic thinking, problem solving
73

Marketing Operations Specialist Resume Examples & Samples

  • Develop and maintain system for financial budget management including tracking, reconciliation, accruals, reporting and forecasting
  • Function as a liaison between the marketing teams within the Business Units and finance to ensure alignment on budgets and forecasts on a quarterly basis
  • Develop and maintain best practices for communicating with business unit partners in global market development and non-business unit partners such as finance, accounting, marketing communications and third party vendors
  • Support infrastructure and processes for the continuous improvement of budget management, including reviewing processes and participating in cross functional events. Drive testing to ensure new marketing processes and applications are delivering the benefits as promised in the plan
  • Support the process for developing and reporting key program metrics, in collaboration with finance, web analytics, digital marketing etc. to reconcile market program spend to the planned budget and report to division, as necessary
  • Serve as coordinator to collate and deliver monthly and quarterly team deliverables and shared with the division, regional teams and leadership
  • Partner with marketing teams to align on key performance indicators in alignment with divisional reporting monthly
  • Create reports and analyses on budget performance, forecasting accuracy and spend allocation quarterly and in preparation for annual planning
  • Work as a team member on special projects as needed
  • 2+ years of experience in an operational role supporting budget management, reporting and analyses
  • Exceptional communication skills as well as analytical, project management and planning skills necessary
  • Experience working in a complex matrix environment
  • Solid organization, analytical, critical thinking, and creative problem-solving skills
  • Effective oral and written communication and presentation skills
  • Strong interpersonal and teamwork skills a must
  • Must be able to interface with varied audiences and to work across multiple functional areas
  • Able to learn quickly and work with virtual teams
  • Ability and willingness to take on various assignments in a fast-paced organization
  • Bachelor’s degree in business, finance, science, engineering or related degree
  • Travel up to 15%