Marketing / Campaign Analyst Resume Samples

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IZ
I Zemlak
Idella
Zemlak
7830 Schiller Knoll
Houston
TX
7830 Schiller Knoll
Houston
TX
Experience Experience
03/2014 – present
Philadelphia, PA
Senior Marketing Campaign Analyst
Senior Marketing Campaign Analyst
03/2014 – present
Philadelphia, PA
Senior Marketing Campaign Analyst
03/2014 – present
  • Working knowledge of Business Intelligence tools is a plus
  • Working knowledge of SQL
  • Support and coordinate Change Management initiatives
  • Support and coordinate Issue Management events from identification through resolution
  • Support production staff and client end users in the use of the overall client solution with a focus on marketing campaigns and reporting
  • Act as a BSA client contact
  • Support and coordinate System Integration Testing (SIT), User Acceptance Testing, and associated activities such as test plan, test cases and test execution as related to marketing campaigns and reporting, including campaign tests, waterfall review, T-tests and user acceptance testing
07/2011 – 02/2014
San Francisco, CA
Digital Marketing Campaign Analyst
Digital Marketing Campaign Analyst
07/2011 – 02/2014
San Francisco, CA
Digital Marketing Campaign Analyst
07/2011 – 02/2014
  • Knowledge of digital analytics methodologies such as Adobe Ad-hoc analysis (formerly Discover), competitive analysis, surveys and market research would be an asset
  • Manage the relationships with marketing campaign agency, which entails data validation of external marketing metrics and cross-referencing agency and on-site data
  • Conduct the post mortem campaign analysis, with a metrics-based focus on successes and opportunities for improvement in future campaigns
  • Offer optimization recommendations for all digital marketing tactics, ranging from pay-per-click (PPC) and real-time bidding (RTB) display marketing campaigns to email campaigns enhancements
  • Build and continuously improve campaign analytics reporting standardization, which includes the standardized management of campaign data provided by our external agency of record
  • Review and integrate of raw data from external marketing campaign sources to support current marketing campaigns - Fluid use of MS Excel with advanced V-lookups - Communicating between Marketing campaign teams and business stakeholders - Solid use of digital analytics and information from external sources for drawing on analysis. This individual will be responsible for measuring the effectiveness of digital marketing initiatives for all Canadian business
  • Identify campaign process and delivery improvements working with the CVM (Customer Value Management) Go to Market (GTM) Manager to implement
02/2007 – 03/2011
Chicago, IL
Marketing Campaign Analyst
Marketing Campaign Analyst
02/2007 – 03/2011
Chicago, IL
Marketing Campaign Analyst
02/2007 – 03/2011
  • Reviews work performed by others and provides recommendations for improvement
  • Execute client interactions that are aligned with best practices, and is responsible for working with marketing managers
  • Works directly with cross-functional teams and deparment leadership to create research presentations and summaries
  • Provide requested customer universe data to Direct Marketing Manager in summary form to inform strategy decisions
  • Meet with business unit representatives and provide insights/analytics in regards to campaign performance
  • Manage the deployment of CDE emails through Email Service Provider
  • Optimize process, campaigns, workflows to improve efficiency and increase output
Education Education
Bachelor’s Degree in Statistics
Emory University
Bachelor’s Degree in Statistics
Skills Skills
  • Solid attention to detail
  • Excellent organizational, interpersonal, and communication (written and verbal) skills
  • Proficiency in Microsoft Excel
  • Strong analytical skills
  • SQL knowledge
  • Ability to deal with ambiguity and work cross-functionally with a wide range of employees with different skill sets
  • 3+ years’ experience working in online or digital advertising
  • Display or Search advertising skills
  • Marketing and advertising experience
  • 5-7 years of related experience
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1

Marketing Campaign Analyst Resume Examples & Samples

  • Creation, distribution, and presentation of reports on the performance of BMO Harris’ marketing initiatives
  • Developing and presenting performance and effectiveness metrics on direct marketing campaigns, specifically in regard to response and revenue generation and ROI
  • Synthesizing complex datasets into polished, actionable treatments for decision makers
  • Ad-hoc analysis of business conditions and scenarios, including investigative research
  • Minimum 4 years’ SQL programming experience with enterprise relational databases, Preferably DB2
  • Advanced-Expert Level: Salesforce.com reporting environments and data structures
  • Advanced-Expert Level: Microsoft Office suite, including Excel, Access, and PowerPoint
  • Experience with Tableau, IBM EMM (Unica Campaign, UMO, Interact etc) and SAS a plus
2

Marketing Campaign Analyst Resume Examples & Samples

  • Support Director Database Management on database management initiatives as directed
  • Independently execute the entire campaign process, from instruction receipt to file production with emphasis on accurate identification of targets specific to marketing initiatives
  • Delivers all direct marketing lists (campaign specific, as well as ad-hoc requests) on a timely basis to ensure on-time execution of marketing programs
  • Continually review target models and segmentation schemes to ensure accurate identification of competitive activity
  • Provide support of turnkey marketing programs providing accurate lists specific to identified timeline (ie. Movers mailing lists, promotional roll-off programs)
  • Works directly with cross-functional teams and department leadership to create research presentations and summaries
  • Coordinates and participates in the generation of regular and special market research or trend reports to management
  • Ensures pertinent market information is translated and dispersed to Marketing Research Department for evaluation
  • Maintains expertise in marketing research and stays current on new developments through contacts with educational institutions, professional organizations, publications, and vendors
3

Marketing Campaign Analyst Resume Examples & Samples

  • Continually review target models to ensure accurate identification of competitive activity
  • Researches market conditions specific to area of focus to determine potential sales of product and provides research on behalf of customer
  • Assists Representatives in developing research skills
4

Marketing Campaign Analyst Resume Examples & Samples

  • University degree/college diploma
  • Minimum of 5 years of experience
  • General knowledge of banking/financial services industry
  • Advanced proficiency in SQL programming
  • Advance proficiency in BI tools (IBM Unica, IBM Spotfire, Tableau, SAS), as well as Microsoft product suite
  • Expertise in developing presentations in reporting software
  • Strong verbal and written communication along with the ability to make presentations to a large audience
  • Experience in using large relationship databases for analysis
  • Ability to understand and explain complex technical issues to non-technical audience
  • Ability to simultaneously manage multiple projects
  • Responsive to client’s requests
  • Ability to provide solutions
  • Write and speak clearly and concisely
  • Adhere to all information security, privacy, and compliance policies
  • Understand marketing plans, financial goals, objectives for lines of business and districts. Approaches to measure actual results vs. plan/goals
5

Marketing Campaign Analyst Resume Examples & Samples

  • Measure KPIs, attribution and lifetime value of media and marketing initiatives
  • Support the implementation of measurement and reporting for digital and nondigital media (DOOH/OOH, print, TV/broadcast)
  • Conduct in-flight campaign analysis to understand effectiveness of marketing programs
  • Work with third-party companies, tools, and data to size international media markets and opportunities
  • Write and interpret complex SQL queries for both standard and ad hoc analysis
  • Develop dashboards and standardized reporting for key metrics
  • Interpret and analyze (large) datasets to provide insights and recommendations on top of the numbers including key trends and predictive analysis
  • Conduct experiments with internal partners and analyze results
6

Marketing Campaign Analyst Resume Examples & Samples

  • Serves as a key resource on complex and/or critical issues
  • Solves complex problems and develops innovative solutions
  • Provides explanations and information to others on the most complex issues.Motivates and inspires other team members
  • Responsible for executing and tracking marketing campaigns
  • Execute client interactions that are aligned with best practices, and is responsible for working with marketing managers
  • Possess a balance of analytical and strategic thinking skills, while being focused on producing and executing high quality campaigns
  • Follow best practices for marketing campaigns
  • Work within cross-functional teams, using data and analytics and technologies to drive decisioning
  • Execute marketing campaigns utilizing the Unica marketing technology platform
  • Utilize excellent organizational skills to manage multiple projects, under quick deadlines and be able to respond quickly and accurately to change
  • Map and pull data to produce campaign performance reports
  • Serves as a resource to others
  • Bachelor's Degree (or higher) or High School Diploma/GED with any kind of Technical Certification(s)
  • Experience working with at least one business intelligence/reporting tools (Business Objects, Cognos, SAS, and/or MicroStrategy), as well as Stakeholder/Communication facing skills
  • Hands-on SQL Development experience
  • Familiarity with Logical Database Design, and Data Warehousing
  • Experience with Unica Affinium Campaign Software
  • Experience with Oracle environment
  • Proficiency within Microsoft Data Applications Access, Excel, Visio
  • Experience in Customer Segmentation and Marketing Campaign Design
7

Marketing Campaign Analyst Resume Examples & Samples

  • Leverage Hyatt’s data marts and marketing automation platform for error-free and timely configuration/execution of loyalty marketing campaigns
  • Gather and document business requirements from internal stakeholders for marketing campaigns and provide strategic guidance on related marketing objectives
  • Utilize statistical tools to analyze campaign effectiveness based on stated business objectives
  • Effectively communicate strategic considerations and business insights into actionable recommendations to internal business stakeholders
  • Demonstrate a commitment to Hyatt core values (included in all job descriptions)
  • The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary (included in all job descriptions)
  • 3+ years of experience in marketing or related field is required
  • Experience in querying and extracting data (SQL or related database languages) is required
  • Experience working with large transactional databases is required
  • Experience with marketing automation platforms (such as SAS CI or Unica) is required
  • Experience in hotel/hospitality industry or loyalty marketing is a plus
  • Strong analytic thinker with attention to detail
  • Experience in working in a team-oriented, deadline driven environment
  • Ability to translate analytical findings to business insights and communicating them to audience
  • Must be proficient in Microsoft Office (Word, Excel, PowerPoint)
  • Proficiency in Microsoft Office (Excel, Word, Powerpoint, Access, etc.) is required
  • Proficiency in SQL is required
  • Proficiency in a marketing automation platform is required
  • Proficiency in SAS Base/Enterprise Guide, R, or related analytical software is preferred
8

Marketing Campaign Analyst Resume Examples & Samples

  • Review test hypotheses, help develop comprehensive test plans and success metrics, performing quality assurance on test cells, and calculating the final test results and deep dive analysis of the test results and craft Test Summaries using both behavioral and voice of the customer analytics to provide actionable insights for key business stakeholders
  • Use experimental design to optimize website and marketing activities as well as new in-product initiatives
  • Utilize best-in-class analytics tools, including the Adobe Marketing Cloud (eg. Target, Analytics, Ad Hoc Analysis etc.) to analyze test results and provide interpretation, guidance and recommendations to aid marketing decision making
  • Partner with Marketing to identify key visitor segments, draft ‘user stories’ for the ideal customer experience for each segment
  • Bachelor's degree required along with practical business experience in analyzing data. MBA or Masters in a quantitative field like Economics, Statistics, Engineering, or IT a plus
  • 2-4 years of experience in analytics and/or marketing analytics. Experience in B2C and eCommerce is preferred
  • Expert in A/B and Multivariate testing, design of experiments, the mathematics of statistical hypothesis testing coupled with the ability to draw meaningful business insights across multiple tests
  • Good understanding of Microsoft Excel, RDBMS, Visualization and experience with Big Data tools like Hadoop and Hive
  • Experience with web analytics tools such as Adobe Analytics and Discover (strongly preferred), Google Analytics, or CoreMetrics
  • Knowledge of test design, predictive modeling, and combining disparate data sources is a plus
9

Marketing Campaign Analyst, VP Resume Examples & Samples

  • Partners with multiple stakeholders across the organization to plan and execute marketing programs and campaigns
  • This candidate will become a subject matter expert on available marketing campaign performance data
  • Extracts data and works closely with the marketing team to plan for campaign execution including optimization of performance over multiple delivery channels and media
  • Participates in development of targeting strategies, builds marketing test plans and delivers relevant campaign metrics
  • Designs, develops, and presents strategic analytical models used to support marketing plans
  • Typically requires a Bachelor's Degree or higher
  • Eight to ten years of related work experience
  • Experience with marketing campaign planning and execution preferably, although not required, in the financial services industry
  • 5+ years of increasingly more complex responsibility in performing business consulting, financial, and/or statistical analysis and model preparation using Microsoft Excel, SAS (or comparable) preferred
  • Highly developed ability to partner with other business lines
  • Ability to interface with Senior Management
  • High level of proficiency in all Microsoft Office products
  • Must be able to successfully manage multiple tasks with concurrent deadlines Excellent problem solving skills
  • Good understanding of statistical methodologies and their use for campaign performance measurement
  • Experience with SQL and extracting data out of complex databases
10

Marketing Campaign Analyst Resume Examples & Samples

  • Manage the deployment of CDE emails through Email Service Provider
  • Create email creative through the use of HTML, Adobe Dreamweaver and Photoshop
  • Develop reporting for CDE campaigns
  • Meet with business unit representatives and provide insights/analytics in regards to campaign performance
  • Manage audience selection and CRM best practices for each CDE email campaign
  • 1-2 years CRM/email experience
  • CRM Tools (i.e. Unica, Epiphany)
  • HTML
  • SQL Knowledge preferred
  • 4-year Bachelor’s Degree
11

Marketing / Campaign Analyst Resume Examples & Samples

  • Bachelor’s Degree in Business, Marketing or Advertising
  • Marketing and advertising experience
  • Display or Search advertising skills
  • SQL knowledge
  • Solid attention to detail
  • 3+ years’ experience working in online or digital advertising
  • Excellent organizational, interpersonal, and communication (written and verbal) skills
  • Ability to deal with ambiguity and work cross-functionally with a wide range of employees with different skill sets
12

Digital Marketing Campaign Analyst Resume Examples & Samples

  • Build and maintain reporting and analytical processes to both gauge effectiveness and provide actionable insights on all digital marketing initiatives and websites to a variety of internal marketing teams
  • Review and integrate of raw data from external marketing campaign sources to support current marketing campaigns - Fluid use of MS Excel with advanced V-lookups - Communicating between Marketing campaign teams and business stakeholders - Solid use of digital analytics and information from external sources for drawing on analysis. This individual will be responsible for measuring the effectiveness of digital marketing initiatives for all Canadian business
  • Manage the relationships with marketing campaign agency, which entails data validation of external marketing metrics and cross-referencing agency and on-site data
  • Conduct the post mortem campaign analysis, with a metrics-based focus on successes and opportunities for improvement in future campaigns
  • Build and continuously improve campaign analytics reporting standardization, which includes the standardized management of campaign data provided by our external agency of record
  • Work with the Digital Marketing Services team to identify issues and opportunities to improve sales, retention and the digital customer experience. Continuously contribute to growth of digital marketing initiatives within the department and assist in achieving all goals and objectives set
  • Offer optimization recommendations for all digital marketing tactics, ranging from pay-per-click (PPC) and real-time bidding (RTB) display marketing campaigns to email campaigns enhancements
  • Using Adobe DTM, this individual helps Digital Reporting & Insights Managers extract relevant data points to help in the optimization of their digital campaigns. As such, it would be bonus if this individual has a solid understanding of both DTM and the Adobe Analytics (formerly SiteCatalyst) product
  • Three to five years of experience in using the Microsoft Office suite with expert level Excel skills
  • At least 2 years of experience working with an advanced real-time digital analytics system (i.e. Adobe Analytics, Google Analytics)
  • Two or more years of digital marketing campaign analysis & optimization experience with agency / multiple business units preferred
  • The ideal candidate will have a degree of experience measuring PPC (Pay Per Click), SEO (Search Engine Optimization) and display advertising campaigns
  • Excellent communication skills and ability to interact with all levels of end users and technical resources
  • Must work effectively independently and as a member of a cross functional team while using sound judgment to identify issues and escalate when appropriate
  • Drive focused decisions within specific areas of digital analytics, identifying key needs or gaps and presenting proposed solutions to senior members of the team for closure
  • Knowledge of digital analytics methodologies such as Adobe Ad-hoc analysis (formerly Discover), competitive analysis, surveys and market research would be an asset
  • Must be innovative and independent in exploring brand new web analytics solutions; strong critical thinking and trouble shooting skills are mandatory to be successful in this role and the candidate must exhibit a high degree of pro-activeness in analyzing customer behavior using available data to influence changes on the website
  • College or University degree / certification in mathematics or similar discipline
13

Marketing Campaign Analyst Resume Examples & Samples

  • Bachelor's Degree in Marketing, Business, Computer Science or other related field, or equivalent work experience
  • Two or more years of experience in direct mail and/or email operations or SQL coding. This experience can include database marketing, list strategies, direct mail and email analytics, direct mail and email modeling, direct mail and email campaign management, list coding experience or other relevant experience
  • Excellent project management / organization skills, with a track record of consistently producing deliverables on-time with high quality
  • 3-5 years of experience working in a database or operational environment preferred
  • Experience developing technically-successful campaigns using SQL and campaign selection tools (Adobe Campaign or Unica) on large relational databases
14

Marketing Campaign Analyst Resume Examples & Samples

  • Utilize data and statistical tools to analyze campaign effectiveness based on stated business objectives
  • Produce timely reports according to stakeholder needs
  • Assist with other aspects of the campaign management process including initial campaign ideation; gathering, documenting, and reviewing of business requirements; and campaign configuration and execution
  • Leverage analysis results to help provide insights and recommendations for improving Hyatt Loyalty’s email campaign program
  • Provide insights and recommendations on improving existing reporting procedures to improve efficiency and properly document reporting procedures
  • Assist with other reporting/ad-hoc analytics requests to support the Loyalty program
  • 2-3 years of experience in marketing or related field analyzing email campaign data is required
  • Experience working in Omniture/Adobe Analytics is preferred
  • Experience with campaign management platforms (such as SAS CI) is preferred
  • Proficiency in SQL (MS SQL Server/Toad) is required
  • Proficiency in a campaign management platform is preferred
15

Marketing Campaign Analyst Resume Examples & Samples

  • Adobe Campaign/Unica (or equivalent) and SQL expertise are crucial as is the capacity to assemble, analyze, evaluate data then make appropriate and well-structured recommendations and decisions
  • Must have ability to interpret business requirements, assess whether the requisite information is complete or acquire further information, and then fully translate the requirements into accurate and timely campaigns/reports
  • Required to clearly articulate and effectively write detailed specifications and other comprehensive documentation
  • Should have strong analytical and problem solving skills
  • The ability to balance needs of multiple constituents to ensure program delivery and quality control to meet the organizational needs
  • 1-2 years of experience in a direct marketing agency or direct marketing driven business
  • Experience working with multiple vendors on complex, multi-channel programs such call center providers, fulfillment vendors, email service providers, multiple agencies and data/technology providers
  • Ability to multitask in a deadline-driven environment with exceptional attention to detail
16

Senior Marketing Campaign Analyst Resume Examples & Samples

  • Partner with the client, client partners and other stakeholders to define campaign audience requirements, program specifications and business requirements for ad hoc data requests
  • Design, build and execute email, print and social media CRM campaigns leveraging the Unica or Adobe campaign application
  • Work with constituents (client and external vendors) to maintain delivery and deployment schedules
  • Resolve vendor issues/process defects and seek clarification from brand, agencies and operational partners
  • Demonstrated successful experience with file segmentation, direct mail production, email delivery and program troubleshooting
  • 3-5 years of experience in a direct marketing agency or direct marketing driven business
17

Lead Marketing Campaign Analyst Resume Examples & Samples

  • Review ongoing reports in an effort to recognize potential issues in their early stages
  • Capacity to successfully develop relationships with various client contacts, their partners and the internal team
  • Campaign Automation Software experience is a must: Adobe Campaign/Neolane, Unica, Eloqua, Alterian, etc
  • Strategic marketing understanding including knowledge of integrated marketing programs
18

Digital Marketing Campaign Analyst Resume Examples & Samples

  • Demonstrated experience analyzing consumer web, app and mobile behavior
  • Data extracting and manipulation skills- SQL, SAS, R, and/or Alteryx
  • Experience with web analytics software- Webtrends, Google Analytics, Adobe Analytics
  • Experience with data reporting tools- Tableau, Micro Strategies, PowerPoint and Excel
  • Demonstrated experience using data pulling and manipulation software to extract data from multiple data sources, perform data analyses and develop reports for consumption by multiple levels within the organization
  • Ability to collaborate with team members and business partners to define, develop, and deliver web and digital analytics that meet the needs of the business to manage routine operations, identify tactical decisions, and inform strategic direction
  • Ability to work independently, managing deliverable timelines and clients
  • Ability to develop and produce accurate, error free final deliverables and to participate in and support a peer review culture
  • Ability to present complex data, analysis or findings to teams in a way that is clear and understandable and supports the overall business decisions and program efforts
19

Marketing Campaign Analyst Resume Examples & Samples

  • Build and optimise Sky’s Irish Direct Customer campaigns
  • Working with the Analytics team to embed and productionise models for campaign targeting
  • Extract, prepare, validate and analyse customer data sets via SAS / SQL
  • Identify lead quality issues, escalating where appropriate and putting in place measures to remedy
  • Support delivery of robust tests to identify, communicate, and implement campaign improvements
  • Co-ordinate the delivery of campaign files to other campaign channels
  • Identify campaign process and delivery improvements working with the CVM (Customer Value Management) Go to Market (GTM) Manager to implement
  • Analyse direct customer campaigns giving recommendations on whether they stop, start or change and retest
  • Collaborate with team members and business partners to define, develop, and deliver campaign insights that meet the needs of the business to manage routine operations, identify tactical decisions, and inform strategic direction
  • Develop and produce accurate, error free final deliverables and to participate in and support a peer review culture
  • Present complex data, analysis or findings to teams in a way that is clear and understandable and supports the overall business decisions and program efforts
  • Work with the wider team to embed a prioritisation process for all campaigns executed in Ireland
  • Build positive working relationships with commercial stakeholders across the business
  • Work with the Sky UK Campaigns teams to understand and embed best practices
  • Primary point of contact in the ROI business for all matters campaign related to Campaign execution
  • ‘Doing the right thing’ in having the courage to do what we believe is right while consulting with others and considering the impact of our decision on others
  • ‘Change and improvement’ we always look for better ways of doing things and run with the changes it brings
  • ‘Collaboration and teamwork’ together we have a wealth of experience and ideas. When we work together, seeking and sharing information we achieve more
20

Senior Marketing Campaign Analyst Resume Examples & Samples

  • Configures system settings and options; plans and executes unit, integration and acceptance testing; and creates specifications for systems to meet business requirements
  • May provide consultation to users in the area of automated systems
  • Able to assemble, analyze and evaluate data and be able to make appropriate and well-reasoned recommendations and decisions to support the business and project teams
  • Able to create and update specs/documents, and assess completeness of requirements information received
  • As needed, able to serve as a liaison between: developers and users, clients and companies, and management and IT
  • Strong knowledge of the industry
  • Support and coordinate the marketing campaign and reporting processes and associated tasks such as requirements, functional specification and other client documentation
  • Support and coordinate System Integration Testing (SIT), User Acceptance Testing, and associated activities such as test plan, test cases and test execution as related to marketing campaigns and reporting, including campaign tests, waterfall review, T-tests and user acceptance testing
  • Support and coordinate Change Management initiatives
  • Support and coordinate Issue Management events from identification through resolution
  • Experience working with the SDLC process
  • Requires 5 years of related experience
21

Marketing Campaign Analyst Resume Examples & Samples

  • Interpret business requests into campaign data requirements
  • Build and execute marketing campaigns
  • Perform campaign data quality control to verify expected result and campaign requirements are met
  • Collaborate with internal and external partners
  • Collaborate with Analytics/Reporting team to confirm campaign reporting/tracking objectives are built into campaign
  • Optimize process, campaigns, workflows to improve efficiency and increase output
  • Interface closely with internal teams for project management and scheduling
  • Coordinate campaign deliverables to internal and external end users
  • Maintain marketing campaign schedules and negotiate priorities
  • Bachelor’s degree in Computer Science, Marketing Analytics, Business, Statistics or other related studies; or equivalent work experience
  • 5+ years of Marketing Campaign Operations, Marketing Analytics or related field
  • Prior SAS, SQL or related coding experience required
  • Experience extracting data from multiple source systems and relational databases
  • Analytic and problem solving skills with an attention to detail
  • Financial Services experience preferred
  • Ability to multi-task under tight deadlines
  • Project management experience, ability to lead project from inception to completion
  • Demonstrated ability to work in a fast-paced, team-oriented, and collaborative environment