Marketing Campaign Manager Resume Samples

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Noavatar-profile
IR
I Rolfson
Isabella
Rolfson
232 Dax Stream
Los Angeles
CA
+1 (555) 531 6827
232 Dax Stream
Los Angeles
CA
Phone
p +1 (555) 531 6827
Experience Experience
06/2015 present
New York, NY
Senior Marketing Campaign Manager
New York, NY
Senior Marketing Campaign Manager
06/2015 present
New York, NY
Senior Marketing Campaign Manager
06/2015 present
  • Perform detailed analysis at global and local levels to understand and improve campaign performance
  • Manage agency partners as the primary lead in the development and delivery of campaign plans, assets, tactics and event execution
  • Develop and deliver breakthrough ideas and innovative campaigns that attract new buyers through both digital and face to face channels
  • Apply knowledge to assigned Performance Marketing responsibilities leveraging a cross-IBM Point of View (POV) to drive demand for the program
  • Collaborate to develop buyer personas, messaging, and cross-channel tactics
  • Effectively plan, execute and measure the use of traditional and on-line marketing programs
  • Create integrated marketing campaigns that drive qualified leads and revenue across multiple international offices
02/2010 01/2015
Chicago, IL
Digital Marketing Campaign Manager
Chicago, IL
Digital Marketing Campaign Manager
02/2010 01/2015
Chicago, IL
Digital Marketing Campaign Manager
02/2010 01/2015
  • Drive weekly alignment meeting with cross-functional partners including site merchandising, email, social media and affiliate teams
  • Collaborate with product, portfolio marketing and Demand Center team members to generate compelling content that drives engagement
  • Support the acquisition and customer engagement roadmaps, helping to improve the performance of digital marketing
  • Collaborate with other team members on projects to improve effectiveness for tracking and optimizing campaigns
  • End to end design and execution of digital marketing campaigns and supporting activities
  • Work with internal and external agencies to create and manage online campaigns, including online and pay-per-click advertising
  • Acts as an expert providing direction and guidance to process improvements and establishing policies
04/2005 08/2009
Los Angeles, CA
Marketing Campaign Manager
Los Angeles, CA
Marketing Campaign Manager
04/2005 08/2009
Los Angeles, CA
Marketing Campaign Manager
04/2005 08/2009
  • Deliver cost-efficient integrated marketing campaigns including message development, creating marketing assets, digital and social media outreach
  • Manage lead process including lead generation, developing and executing lead nurturing and loyalty programs in the process
  • Create B2C (business to consumer) or B2B (business to business) integrated marketing campaigns with the aim of acquiring and retaining customer
  • Support and lead by example through mentoring and coaching of the Corporate and Enterprise Marketing executive
  • Collaborating with local and global teams on digital marketing campaigns, including email, PPC, SEO and social media
  • Create, manage and execute marketing campaigns using a marketing automation platform
  • Consistently monitor the ongoing success of marketing activities based on clear metrics, making adjustments to optimize results
Education Education
Bachelor’s Degree in Business
Bachelor’s Degree in Business
Quinnipiac University
Bachelor’s Degree in Business
Skills Skills
  • Creative individual capable of original thought
  • Ability to work autonomously and independently, yet integrate appropriately within Marketing & Communications and other areas of Accenture
  • Strong negotiating and influencing skills
  • Excellent presentation and networking skills
  • Ability to manage and build relationships in a matrixed environment
  • Strategic thought (Proficient)
  • Excellent customer service skills
  • Ability to develop and apply creative solutions to complex issues
  • Understanding and ability to originate and apply marketing concepts
  • Decision Making and Judgement (Proficient)
Create a Resume
1

Digital Marketing Campaign Manager Resume Examples & Samples

  • Support the planning and execution of digital marketing campaigns, working closely with internal stakeholders and outside agencies to successfully meet business objectives
  • Identify and implement website best practices that drive a best in class customer experience to improve marketing effectiveness, maximize conversion rates and grow the digital channel
  • Coordinate targeted 3rd party or onsite ads and cross-sell opportunities based on available targeting data
  • Develop marketing communications to effectively communicate changes and enhancements on Chase.com to consumers
  • Support the acquisition and customer engagement roadmaps, helping to improve the performance of digital marketing
  • Partner with customer segment managers to understand program objectives and execute on creation and implementation of web pages and microsites to support these objectives
  • Work closely with various product segments to develop and implement tactics to engage customers and increase conversions
  • Work with internal and external agencies to develop digital creative and implement across the site or with various digital media partners
  • Work with Chase brand team to ensure creative meets brand standards
  • Help select and manage vendors where necessary
  • Minimum 3 years of digital marketing experience or related agency experience preferred
2

Marketing Campaign Manager Resume Examples & Samples

  • Execute marketing programs to grow the franchise while achieving business goals across branches, online and phones and across key target segments
  • Meet deliverables addressing: elements of the program, product P&L, end-to-end and operational readiness, uniform key analytics and metrics to support existing customer marketing programs
  • Manage end-to-end tactical implementation/fulfillment process for specific marketing channels including marketing brief process, offer fulfillment, internal communications to the field
  • Interface with Sales, Marketing Channels, Operations, Decision Management, Finance, Legal and Compliance
  • Manage program fulfillment and offer management including client inquiries regarding promos or campaign fulfillment
  • Bachelor’s degree in business/marketing or equivalent
  • Minimum of 3-5 years of experience in marketing and/or sales management, ideally including program management
  • Experience in retail banking and/or credit cards businesses preferred
3

Integrated Marketing Campaign Manager Resume Examples & Samples

  • Partnering with range of stakeholders across the firm to provide leadership to a variety of marketing initiatives targeted toward clients, prospects, recruits, and employees
  • Working with business partners, market research group, other cross-functional groups, and direct feedback to understand the needs of our clients, and align objectives accordingly
  • Leading the communications planning process including business objectives, agency identification and management, team oversight, budget management and all aspects of project delivery
  • Providing oversight to marketing managers running the day-to-day activities of projects
  • Remaining active with internal stakeholders throughout processes to provide status, issue escalation, alignment to strategic goals, and success metrics
  • Serving as a leader within the group in understanding client trends, competitive positioning and activity, and industry best practices
  • Analytic, problem-solving, and strategic thinking skills
  • Strong integrated communications experience including strategy, planning, advertising, client communications, and digital
  • Comfortable working in a fast-changing environment and juggling multiple priorities; ability to operate in a team culture
  • Strong creative evaluation instincts with ability to provide clear direction and feedback
  • Written and verbal communication skills, including ability to influence and to present to senior executives
  • Tenacity, passion and drive for results
  • Education: BA or BS, MBA a plus; 10 to 15 years of related experience. Financial services experience preferred
4

Marketing Campaign Manager National Resume Examples & Samples

  • Develop and execute marketing programs to grow the franchise while achieving business goals across branches, online and phones and across key target segments – specifically working to develop the national sales and marketing drive periods
  • Size new business opportunities, assess customer impacts, and make recommendations to enhance current programs and improve results
  • Program ideation and research
  • Marketing brief process
  • Solid organizational skills and ability to manage multiple projects at one time
5

Marketing Campaign Manager Lending Resume Examples & Samples

  • Develop and execute marketing programs to grow the franchise while achieving business goals across branches, online and phones and across key target segments – specifically working to grow the lending portfolio
  • Meet deliverables addressing: elements of the program, program P&L, end-to-end and operational readiness, uniform key analytics and metrics to support Acquisitions programs
  • Program Approval Document
  • Offer fulfillment
  • Minimum of 5-10 years of experience in marketing and/or sales management, ideally including program management
6

Marketing Campaign Manager ECM Resume Examples & Samples

  • Develop and execute marketing programs to grow the franchise while achieving business goals across branches, online and phones and across key target segments – specifically working to grow wallet share of our affluent portfolio
  • Channel implementation
  • Manage and maintain all aspects of the budget including invoice payment, accruals, forecasting, expense reconciliation and audit report
  • Manage vendor relationships related to fulfillment and offer management for the acquisitions programs. Answer/Investigate client inquiries regarding promos or campaign fulfillment
  • Experience in retail banking marketing and profitability preferred
  • Strong written and verbal communications skills, with ability to interact appropriately with people across different functions and multiple levels across organization
7

Marketing Campaign Manager Resume Examples & Samples

  • Must have demonstrated success in marketing campaign management within a financial services (or other intangible service) company to the extent of having positively influenced financial performance and be able to prove impact of activities
  • A self-starter who can show they have worked well on their own and as part of a team, demonstrating a real drive and ability to innovate and deliver creative marketing campaigns
  • Strong knowledge of financial products and services, financial markets and economic environments
  • Good knowledge of respective operational and regulatory environment as well as cultural understanding of referral markets
  • Creative individual capable of original thought
  • First class Relationship Management skills
  • Strong negotiating and influencing skills
  • Excellent presentation and networking skills
  • Communication skills (both oral and written)
8

Marketing Campaign Manager Resume Examples & Samples

  • Minimum of a bachelors degree in business, marketing, related field or equivalent experience
  • Strong planning, organizational, project management, statistical, analytical, communications, presentation and lateral thinking skills
  • Knowledge of the retail and commercial product industry in Canada, products offered and pertinent regulations affecting their delivery
9

Marketing Campaign Manager Resume Examples & Samples

  • Bachelor of Science (BS) in Marketing or related field
  • 10+ years messaging and integrated marketing experience
  • Enterprise IT and USPS industry experience desired
  • Experience in field marketing a plus
  • Excellent analytical and written/oral communications skills
  • Excellent interpersonal skills which can be used either in working with practice teams, technology office or sales
  • Strong presentation, negotiating and program management skills
10

Marketing Campaign Manager Resume Examples & Samples

  • Develop and execute marketing programs to cross sell and retain mortgage customers, achieving business goals across branches, online and phones and across key target client segments
  • Evaluate competitive, the market, and program performance to size new program opportunities, assess customer impacts, and make recommendations to enhance current programs and improve results
  • Meet deliverables addressing: elements of the program, program P&L, end-to-end and operational readiness, uniform key analytics and metrics to support Mortgage retention programs
  • Partner with product, segment, and channel managers on marketing strategy and execution plans
  • Manage end-to-end tactical implementation/fulfillment process for specific marketing channels including
  • Program development including P&L assumptions
  • Program Approval Documents
  • Implementation and coordination across channels
  • Internal communications to the field
  • Minimum of 8-10 years of experience in marketing and/or sales management, ideally including program management
  • Experience in retail banking marketing or mortgage marketing preferred
11

Direct Marketing & Campaign Manager Resume Examples & Samples

  • Work with a variety of data sources to pull and prepare direct mail campaigns
  • Manage data, processing, reporting, and business intelligence related to marketing campaigns
  • Implement offer/test strategies, ensuring accurate data assignments and creative formats
  • Coordinate mailings with mail-house and ensure all mail pieces are on schedule
  • Edit design copy as needed and proof printed mail pieces
  • Update active mail pieces when necessary to meet regulation and compliance requirements
  • Maintain and update tracking reports. Develop reports and dashboards to support performance measurement
  • Conduct database analysis and make recommendations for marketing performance optimization
  • Maintain up-to-date knowledge of industry trends and events
  • Comply with all department and company policies
  • Miscellaneous tasks as needed
  • 3+ years experience in direct marketing or database marketing. Mortgage experience a plus
  • Advanced proficiency in MS Excel and working knowledge of MS Access. Experience with business intelligence applications like Tableau or Business Objects is a plus
  • Understanding of direct marketing metrics including, segmentation, test design, and results measurement
  • Possess creativity and business sense to contribute to strategic direction for targeted marketing
  • Strong time management and organizational skills
  • Ability to work under pressure, meet deadlines, and maintain focus
  • Bachelor’s degree in business with emphasis in marketing, finance, economics, or related major
12

Marketing Campaign Manager Resume Examples & Samples

  • Own the design and execution of marketing campaigns for assigned market segments
  • Define campaign objectives, target audiences, strategies, and identify the optimum marketing mix of deliverables, events and media
  • Create marketing assets including product collateral, email offers, and other tools as needed
  • Ongoing project management of the execution of campaigns and programs including timelines, ROI/results, changes/improvements
  • Communicate campaign plans and results to internal and external audiences and secure executive, regional and cross-functional support
  • Participate in creating and articulating the product messaging for products sold into the target markets
13

Integrated Brand Marketing Campaign Manager Resume Examples & Samples

  • Work closely with the firm’s lines of business to assist them develop and implement marketing strategies and initiatives that support business growth and client acquisition
  • Ensure that all marketing communications are of the highest quality from a design and content perspective, and meet the standards of the Morgan Stanley brand
  • Gather and provide information to internal stakeholders on project status, escalating issues, when necessary
  • Facilitate the development, review and approval of marketing content by internal stakeholders, including marketing leadership and internal businesses
  • Maintain relationships with members of the Legal and Compliance teams, submit content for review and lead discussions on the requests, make required edits to content and enter preapproved content into firm’s formal tracking system
  • Collaborative team player with excellent interpersonal communication skills and extreme attention to detail
  • Experience with supporting the development and implementation of national, multi-media campaigns that include broadcast, print, digital and social media elements
  • Understanding of advertising, branding and marketing concepts and tactics
  • Education: Bachelor’s Degree in communications, marketing or related discipline
  • Financial services experience preferred. Agency experience in an account or project management role a plus
14

Marketing Campaign Manager Resume Examples & Samples

  • Strong stakeholder management, planning, project management, metrics, communications and presentation skills
  • Ability to effectively collaborate, communicate and influence
  • Commitment to excellence
15

AVP, Marketing Campaign Manager Resume Examples & Samples

  • This role is applicable for individuals covering broader areas of responsibility versus focusing on one specific role
  • Jointly responsible for overall and product/project specific marketing budget. Profit and Loss accountability for managing and achieving profitability objectives for the assigned segment(s),
  • Additional quantitative dimensions vary by business unit
  • Minimum of six years proven and progressive marketing experience, including a minimum of three years proven financial services or industry-specific segment or management consulting experience or equivalent. Previous experience marketing retail banking products including credit cards, mortgage and life insurance products is preferred
  • Demonstrated understanding of customer segmentation and management techniques. Confirmed knowledge of the business, products and services supported as well as the external environment affecting them
  • Proven ability to work in a team-oriented environment and effectively influence and communicate across various business lines, units and at senior levels within the organization; history of communicating effectively within the organization and with customer group
16

Digital Marketing Campaign Manager Resume Examples & Samples

  • Develop and maintain the content strategy and omni-channel calendar that supports and extends marketing initiatives to increase brand awareness, site traffic, new customer acquisition, online sales and margin
  • Oversee day-to-day campaign and promotional processes from creative brief turnover to launch, ensuring approvals are made at each step in the process, project schedules are enforced, and deadlines between internal parties are met
  • Assure stories are resonated through all channels and that the promotional cadence is compelling, effective and profitable
  • Collaborate with designers, copy writers, digital marketers, email teams and other departments outside digital to produce relevant content that meets the needs of both key stakeholders and our audience
  • Drive weekly alignment meeting with cross-functional partners including site merchandising, email, social media and affiliate teams
  • Ensure team members are given clear assignments and appropriately communicated to
  • Develop long-term plans to elevate the Avon Digital brand; Strategies must be data driven/customer-centric
  • View and revise timelines from internal teams and clients to ensure creative teams have appropriate time to ideate/execute work
  • Leverage competitive data/tactics and editorial trends to develop content themes/topics and execute a plan to develop the messages and offers that will elevate the Avon brand and resonate with our audience
  • Meet monthly with Finance to review promotions and assure they are in-line with financial targets, negotiating and modifying plans as needed
  • Manage and prioritize new and ad hoc site content requests
  • Pro-actively identify and resolve issues and possible roadblocks as early as possible
  • Serve as the main point of contact for quarterly core brochure planning meetings
  • Leverage internal reporting and web metrics to understand promotional effectiveness and recap performance of milestone events
17

Marketing Campaign Manager Resume Examples & Samples

  • Create, manage and execute marketing campaigns using a marketing automation platform
  • Collaborate with global marketing teams on the design of nurture programs targeting prospects and customers of Twitter’s promoted products
  • Design and build HTML/CSS email campaigns and landing pages
  • Report on campaign performance, derive insights and proactively identify opportunities to iterate prospect and advertiser focused campaigns to have the largest possible contribution to marketing and sales goals
  • Identify marketplace trends, tools and technologies to drive online acquisition, improve conversions, and support the growth of the business
  • Champion best practices with key stakeholders, ensuring vested interest in the success of marketing campaigns
  • Identify and contribute to the development of processes to improve overall organizational efficiency and effectiveness of marketing automation campaigns
  • Three plus years experience administering campaigns from a Marketing Automation solution. Eloqua is a plus
  • Three plus years of experience with a CRM system. Salesforce.com is a plus
  • Proficiency with HTML and CSS. Some experience with Python, JavaScript and SQL is a plus
  • Exceptional project management skills and demonstrated track record of working across multiple groups and regions on tight deadlines
  • Self-starter, not afraid to be scrappy and roll up your sleeves
  • Commitment to quality, accuracy and consistency
18

Integrated Marketing Campaign Manager Resume Examples & Samples

  • Strong experience in marketing and communication project/campaign management (At least ten years Marketing & Communications Experience)
  • Financial Management ability with a focus on optimisation
  • Excellent negotiation skills with the ability to influence effectively
19

Direct Marketing Campaign Manager Resume Examples & Samples

  • 5+ years' experience in delivering end to end multi-channel BTL campaigns - encompassing program design, creative development, production, budget management and optimisation
  • Solid data skills; able to independently design and evaluate reporting to form conclusions and guide decision making
  • Amazing project management and stakeholder management skills
  • A can-do attitude to making things better, and courage to challenge things that have 'always been done this way'
  • Prior experience in Home Loans and/or Personal Loans marketing or familiarity with product usage would also be very handy
20

Senior Marketing Campaign Manager Resume Examples & Samples

  • Work with IBM zSystems or Power or Storage Portfolio Marketing teams to translate business goals and objectives from marketing plans into actionable integrated campaign plans that deliver engagement, leads, pipeline and revenue
  • Apply knowledge to assigned Performance Marketing responsibilities leveraging a cross-IBM Point of View (POV) to drive demand for the program
  • Set priorities in implementation and development of campaigns that support the business and program strategy/objectives, integrating the right mix of Demand Generation tactics
  • Work with agencies and the integrated marketing team to ensure world-class quality marketing materials are produced including web content, marketing campaign assets and offers, emails, ads, graphics, webinars, videos, etc
  • Work closely with the entire WW, Digital Marketing Centers and North America, Europe, Asia Pacific, Middle East and Africa, Greater China, and Japan performance marketing teams taking a leadership role to ensure timely campaign delivery, execution, feedback and optimization
  • Negotiate with cross program and business unit peers to deliver exceptional customer experiences through the campaigns
  • Manage agency partners as the primary lead in the development and delivery of campaign plans, assets, tactics and event execution
  • Develop and deliver breakthrough ideas and innovative campaigns that attract new buyers through both digital and face to face channels
  • Work to analyze and identify root cause and action plans to address program performance issues and drive continual improvement in both worldwide and in-country campaign results
  • Track, measure and report the global campaign performance against agreed-upon metrics, working across regions to identify and analyze gaps and actions plans to course-correct as the campaign execution unfolds
  • Manage the overall creation and execution of campaigns on budget, on time and on target
  • Communicate effectively on a regularly scheduled cadence to ensure stakeholder alignment
  • Function as the team lead for the world-wide campaign marketing team including local, agency and Global Digital Marketing Center team members
  • Candidate may be located anywhere in the USA. Location preference is Austin, TX
21

Senior Marketing Campaign Manager Resume Examples & Samples

  • Strong understanding of current digital marketing concepts, strategy and best practices
  • A natural digital storyteller who understands what it takes to engage clients through multiple digital channels
  • Deep expertise in planning, evaluating, executing and measuring paid media campaigns
  • Results-oriented with excellent analytical skills
  • Organized, detail-oriented, self-directed team player with a positive attitude
  • Demonstrated expertise in database marketing and segmentation for email marketing and a deep understanding of database health and how to nurture responders and leads
  • 5+ years in Digital Marketing and campaign management
  • Able to work flexible hours to accommodate multiple time zones
  • Candidates willing to work in Austin, TX preferred
  • 2+ years preferred experience in technology hardware marketing with companies like BMC, CA, EMC, Dell, Hitachi, Lenovo, Cisco
22

Marketing Campaign Manager Resume Examples & Samples

  • Collaborate with Product Marketing and the Corporate Marketing team, to build and manage an editorial calendar that attracts qualified audiences to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.)
  • Work alongside other marketers and content producers to help distribute content that educates and entertains our audience
  • Set up campaigns to grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers)
  • Manage the strategy and setup of all paid campaigns, including search, display, mobile, social, print, OOH, etc
  • Research and test partnerships with new vendors to expand our reach and/or lower cost-per-acquisition
  • Manage both on-site and off-site SEO for the company
  • Optimize our marketing automation and lead nurturing processes through email, content, and social channels
  • Optimize and experiment to improve key metrics that both our company and partners care about
  • Define KPI’s with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers
  • 3+ years' of experience with managing marketing campaigns
  • Past experience in B2B, software, or advertising agency preferred
  • Excellent communicator and creative thinker, with an ability to use data to inform decisions
  • Proficiency in Marketo or other marketing automation software is a must
  • Bonus skills: HTML/CSS, Adobe Creative Suite
23

Digital Marketing Campaign Manager Resume Examples & Samples

  • Develop and execute Health & Benefits demand generation programs to drive strategic customer acquisition and engagement through paid and organic digital channels such as SEM, SEO, Display, Mobile, Video, Email and Content marketing
  • End to end design and execution of digital marketing campaigns and supporting activities
  • Work with team to design and implement automated email nurturing campaigns that align with digital strategy
  • Manage, optimize and update website & campaign landing pages
  • Plan, manage and execute email marketing programs
  • Analyze campaign effectiveness, tracking conversion at each step of the funnel
  • Collaborate with other team members on projects to improve effectiveness for tracking and optimizing campaigns
  • Manage quarterly budgets for campaigns as required
  • Work with Demand Center teammates to create digital, social and community opportunities to increase engagement
  • Collaborate with product, portfolio marketing and Demand Center team members to generate compelling content that drives engagement
  • Work with internal and external agencies to create and manage online campaigns, including online and pay-per-click advertising
  • Lead SEM efforts on behalf of campaigns teams
  • Acts as an expert providing direction and guidance to process improvements and establishing policies
  • Exercises significant independent judgment within broadly defined policies and practices to determine best method for accomplishing work and achieving objectives
  • Frequently contributes to the development of new ideas and methods
  • Deep knowledge of Digital Marketing ecosystem and partners
  • Expert knowledge of marketing principles, practices, tactics and tools
  • Ability to build, manage and influence virtual teams
  • Strong project and budget management skills
  • Ability to interface effectively with all levels of management and functional areas
  • Excellent knowledge of MS Office suite, PowerPoint and Excel
  • BA or BS in Marketing and, or related field
  • 5-7 years of experience in Digital marketing and digital Campaign Management
  • Deep experience with Analytics platforms such as Adobe Site Catalyst, Google Analytics, Mixpanel etc
  • Experience with Marketing Automation & CRM Platforms such as Eloqua, Marketo, Pardot , Salesforce, ExactTarget
  • Experience with Digital Media platforms and vendors such as Google Adwords, Adroll, Linked-In & Doubleclick an asset
24

Marketing Campaign Manager Resume Examples & Samples

  • Deliver outstanding creative executions across all marketing channels and brand touch-points. Influence country marketing to deliver relevant customer insights and business unit tactics, in order to translate these into a creative brief to agencies. Collaborate with agencies to deliver creative ideas, concepts, creative executions and assets/formats “fit-for-use” with the consumer. Holistically connect onsite marketing, email marketing, internet marketing, social marketing, above-the-line and other marketing channels in order to create a connected experience. Ensure seamless hand-over to trafficking and implementation partners
  • Improve creative execution and asset quality across touch-points. Deliver world class creative execution and consistently improve the quality of creative execution as measured by consumer-relevant metrics including traffic volume, click-through rates, engagement rates and ultimately conversion rates. Apply standard and new-to-the-world qualitative & quantitative methods for validating creative effectiveness
  • Enable operative planning of the Multi-Channel Creative Marketing Team. Implement Service Level Agreements (SLA) for critical interfaces with other marketing teams (upstream, implementation) and enable resource allocation and prioritization of campaigns and “fast track” requests. Ensure clear goal setting and best-in-class operational excellence in delivery
  • Manage the relationships with creative agencies. Lead client-agency relationship including ways of working principles, creative design- and delivery processes, timelines, executional mandatories, creative quality and target optimization and –measurement
  • Passionate team player, highly disciplined & organized, able to operate smoothly in a highly dynamic context
  • Superior understanding of digital/online marketing principles, practices and campaign management tools
  • Strong analytical thinking and problem-solving skills, ability to think differently and to innovate (and re-apply)
  • Strong creative mind, able to understand consumer needs and turn insights into actionable creative ideas
  • Comfortable negotiating with senior stakeholders and operate remotely and independently
  • Able to absorb limited travel between Berlin, London, Prague and Zurich
  • Graduate degree (Bachelor or Master)
  • Up to 7 years of relevant professional experience in Marketing or Creative industries (incl. creative agency)
  • Proven track record of delivering excellent creative executions through disciplined campaign management
  • German native speaker (grammatically solid), excellent English skills
  • Experience in the retail industry is a plus
25

Marketing Campaign Manager Resume Examples & Samples

  • Expert understanding of the marketing mix; highly proficient in building campaigns
  • Strong project management skills; excellent communicator
  • Knowledge in some marketing disciplines, preferably Dialogue Marketing or Direct Marketing, Digital Marketing (Marketing Automation), and Lead Management
  • Knowledge in Sales jobs and their needs
  • Highly motivated – “Can do” attitude
  • Structured thinker
  • Able to work proactively in a multi-tasking, fast paced environment
  • Good numerically (Good spreadsheet) skills
  • Strong and pro-active communication
  • You are used to work together with an international team, able to work across Europe by telephone / email with IBM and Agency resources
  • Fluency in French is required
26

Marketing Campaign Manager Resume Examples & Samples

  • Plan and execute all web, SEM, marketing database, and display advertising campaigns
  • Responsible for all traditional (e.g., television, radio, print) and digital media buying through in-house and agency management
  • Measure and report performance of all marketing campaigns and assess against goals
  • Identify trends and insights and optimize spend and performance based on the insights
  • Collaborate with internal and external teams to create landing pages and creative materials for campaigns
  • Lead the execution of marketing plans leveraging cross-functional and external resources to hit key project deliverables
  • Design, implement and manage traditional and digital campaigns in IBM Campaign Manager deployed across enterprise CRMs platforms
  • Manage external digital agencies with accountability for program management and performance metrics
  • Provide regular updates to senior management on marketing plans and campaign results
  • Serve needs across three business segments: Bankers Life, Colonial Penn and Washington National
  • BS/MS in Marketing or related field
  • 10+ years of experience of proven success in leading and managing web, SEM, marketing database, and display advertising campaigns
  • Demonstrable experience in traditional channels (e.g., television, radio, print)
  • Expertise in media planning and buying in digital and traditional channels
  • Experience with website analytic tools and ad serving tools
  • Experience with A/B as well as multivariate experiments
  • Experience in managing external agency relationships as well as building new agency relationships
  • Familiarity with campaign management tools including IBM Campaign Manager
  • Proven ability to lead in a matrix environment
  • Expert organization and project management skills
  • Excellent interpersonal skills as well as written and verbal communication skills
  • Ability to handle multiple projects simultaneously while hitting key deadlines
27

Marketing Campaign Manager, Benelux Resume Examples & Samples

  • Plan, organize, execute, and drive innovative and results-driven campaigns and communication programs with best-of- breed tools in the marketing mix
  • Deliver clear campaign objectives, the campaign strategy and execution including metrics, timelines and budget
  • Initiate and lead high impact campaigns to address heavy duty key enterprise customers
  • Unite a cross-functional team with the regional marketing team, Europe Middle East & Africa (EMEA), US Marketing functions and local Sales Team
  • 5+ years proven leadership in managing and executing campaigns with tangible business - ideally marketing into markets with complex sales cycles and multi level decision making units (DMU)
  • Proven to have a thorough understanding of business processes -ideally business processes that impact customers in the broadest sense
  • Experience in joint projects with Sales by establishing successful, long-term multiplier programs
  • A passion and proven leadership for delivering campaigns that really differentiate
  • Strong knowledge and practical experiencein On- and Offline communication, Advertising, Social Media, Search Engine Marketing, Customer Relationship Marketing, Database, Prospect & Lead Generation and Management
  • Ability to work well cross functionally
  • Strong communications , presentation and writing skills in the Dutch and English language
  • Hands-on mentality whilst being able to switch between strategic, tactical and operational levels of execution
28

BCU Marketing Campaign Manager Resume Examples & Samples

  • Leads data-driven processes from campaign planning to campaign reporting across assigned business units
  • Executes assigned targeted, email/direct mail marketing campaigns utilizing Adobe Campaign Management system to drive efficient campaign production and performance monitoring cycle
  • Bachelor’s degree with preferred emphasis in marketing, business administration/management, analytics or similar field
  • At least 3 years of digital campaign (including email) management experience
  • Minimum of 1 year using Adobe Campaign Manager or similar system
  • Demonstrated proficiency in Microsoft Excel and Powerpoint
  • Effective interpersonal and communication skills
  • SQL and data warehouse knowledge is a plus
  • Experience using analytics or web tools (e.g., Google, SiteCore) is a plus
29

Marketing Campaign Manager Resume Examples & Samples

  • Own the development and execution of marketing campaigns, including product launches, customer-facing programs and materials, advertising, email, direct mail, PR, web content, social media, pay-per-click, etc., working closely with Business Unit Managers, Product Managers, Events Coordinator, the Sales team and Application Engineers in these efforts
  • Seamlessly integrate XOS’s digital strategy and support activities into campaign planning, working closely with Danaher (parent company) and internal XOS stakeholders on all things digital. This includes, website, lead generation and routing, digital content creation, nurturing campaigns and a full understanding of the ROI from digital investments
  • Work with internal teams, outside agencies/consultants AND individually to create best-in-class deliverables on time and within budget
  • Manage leads process including lead generation, qualification, distribution, tracking and ROI analysis; developing and executing lead nurturing and loyalty programs in the process
  • Consistently monitor the ongoing success of marketing activities based on clear metrics, making adjustments to optimize results
  • Manage projects and vendor relationships with outside agencies, designers, developers, and marketing counterparts with sister companies and/or corporate Danaher teams
  • Develop sales tools, documents, and other collateral for training and improvement of the sales process
  • Oversee the translation process for marketing material leveraged across geographies
  • Document and keep up-to-date brand standards including style guide and visual brand language
  • Maintain and grow customer contact database
  • A minimum of 3-to-5 years experience in marketing, PR, and/or advertising required
  • Outstanding listening, oral, and written communications skills required
  • Team player with excellent interpersonal and collaboration skills required
  • Strong project management, organizational and analytical skills, along with a demonstrated ability to manage multiple projects simultaneously, required
  • Exceptional creative writing skills required. Must be able to develop compelling, yet concise, customer communications, as well as proof and edit copy, layout, and design
  • Proficiency with Microsoft Office required
  • Experience with marketing automation software (Marketo, Eloqua, Hubspot, Pardot, etc.)
  • Experience executing new product launches preferred
  • Experience in both business-to-business and business-to-consumer markets is desired
  • Experience marketing high-tech and/or premium priced products
  • Familiarity with using SalesForce.com or other CRM tools, including the creation and running of reports, as well as utilizing tools like Chatter and Content Libraries
  • Familiarity with WordPress, Visio and Illustrator desired
30

China Marketing Campaign Manager AWS Startups & Developers Resume Examples & Samples

  • Work jointly with members of the AWS Startups and Marketing teams to develop marketing campaigns and programs
  • Work closely with AWS service teams, sales/business development, PR and evangelists to ensure the AWS message is reaching a broad audience of partners via events, seminars, webinars and other thought leadership activities
  • Build an effective marketing plan to drive awareness, adoption, and usage of the AWS platform through Startups and Developers focused activities
  • Define and own the go-to-market approach by working with the marketing team to develop awesome awareness programs and lead-gen campaigns, spanning online and in- person events
  • Developer and own the value propositions, core content, marketing, and go-to-market strategies for our startup and developer community programs
  • Grow the customer sign-up pipeline to maximize customer acquisition at events
  • 10+ years of relevant work experience in marketing
  • Experience working with a technical audience: developers and startups
  • Bachelor’s degree in business, marketing, technical, or relevant field of study
  • Proven success managing time and juggling multiple projects in a high growth environment where priorities shift fast
  • Deep experience in building best-in-class marketing programs, as well as marketing content (presentation, whitepaper, datasheet, web content, Youtube and online videos). Examples of each required for consideration of position
  • Technical background and experience working in B2B, high-tech products/services preferred
  • Ability to present ideas to various levels of an organization to gain support for initiatives
  • Experience working on cloud computing technologies/companies
31

Marketing Campaign Manager Resume Examples & Samples

  • Develop and execute the end-to-end contact and campaign strategy across acquisition, up-sell and retention
  • Formulate and execute innovative ways to deliver the campaign strategy
  • Responsibility for all content creation into the Corporate and Enterprise segments
  • Responsibility for the creation of the sales tools kit across Corporate and Enterprise for sales teams and outsourced partners (Astute)
  • Input, influence and shape the marketing strategy for Corporate and Enterprise
  • Support, challenge and influence the digital / portal strategy for Corporate and Enterprise
  • Generate new press release ideas and other associated campaign PR
  • Identify the event timetable and requirements for Corporate and Enterprise
  • Work collaboratively with the marketing executive on the execution of all events
  • Foster strong working relationships with the Corporate and Enterprise sales teams
  • Implement and follow a robust campaign briefing process to ensure our agency partners are fully aligned
  • Support and lead by example through mentoring and coaching of the Corporate and Enterprise Marketing executive
32

Marketing Campaign Manager Resume Examples & Samples

  • Create strategic and measureable campaign plans by working with Training, Field Marketing, and Marketing teams
  • Execute marketing programs designed to meet APAC’s delivery objectives including communication tools, demand generation and contact acquisition
  • Develop detailed campaign project plans, including goals, messaging, call to action, and distribution channels
  • Work with regional teams to develop and manage global campaign schedule
  • Support creation and execution of email campaigns to accelerate training and certification Develop, design, implement, and measure automated email program plans to drive awareness and adoption of training and certification
  • Manage email requests, builds, and scheduling; train and support regional teams with email execution
  • Create digital marketing assets
  • Use data and testing to optimize and improve content and targeting for training and certification campaigns
  • Work with the central AWS media, email marketing, marketing automation, global campaigns teams to stay up-to-day on all new tools, understand best practices, leverage the learnings and economies of scale
  • Earn trust and maintain strong relationships with Content, Certification, Partner, and Regional teams to support their goals, increase engagement with marketing, and drive program support
  • 10+ years’ professional experience in marketing communications, demand generation, field marketing, channel marketing, preferably in high-technology
  • Proven experience working with industry tools and analytics packages including email, web analytics, CRM, and marketing automation platforms (specifically Salesforce and Marketo)
  • Metrics and ROI focused, with a proven record of generating leads and tracking to closed loop
  • Accomplished range of skills from strategic thinking to creative and detailed execution
  • Ability to present ideas to various levels of an organization and gain support for initiatives
  • Self-starter and self-leader, with impeccable follow-through and respect for technical accuracy
  • Must be comfortable in fast-paced, high growth environment where priorities shift fast
  • Deep experience using Marketo and Salesforce
  • Experience in graphic design and HTML
  • Experience in a business-to-business (B2B) environment, high-tech products/services preferred
  • Experience with online advertising or social media
  • Experience working in a fast-paced and highly cross-functional organisation
33

Marketing Campaign Manager Resume Examples & Samples

  • Experience developing marketing programs from inception through execution
  • 5+ years in marketing in gaming or consumer electronics
  • Experience owning product lifecycle from conception through EOL
  • Experience working with and managing external agencies
  • Ready to lead groups, creativity, and ability to interact with partners
  • Ability to use quantitative data and metrics to drive strategic decisions and marketing activities
  • Self-motivated, driven and high energy level
  • Strong passion for gaming
34

Senior Marketing Campaign Manager Resume Examples & Samples

  • Create integrated marketing campaigns that drive qualified leads and revenue across multiple international offices
  • Collaborate to develop buyer personas, messaging, and cross-channel tactics
  • Manage the day-to-day activities of a campaign (e.g., project management activities, periodic management meetings, performance measurement, budgeting), including working with a cross-functional team to drive activity tracking and execution against campaign goals and objectives
  • Effectively plan, execute and measure the use of traditional and on-line marketing programs
  • Perform detailed analysis at global and local levels to understand and improve campaign performance
  • Work with internal teams to develop highly targeted and engaging content to be leveraged for awareness, lead generation and sales enablement
  • Frequent interactions with the various offices to evangelize campaigns. Serve as liaison to sales, management, application engineering, marketing communications, and other stakeholders
  • Evolve repeatable processes and best practices for campaign development and management
  • Visa sponsorship will not be provided for this position
  • Candidates for this position must be authorized to work in the United States on a full-time basis for any employer without restriction
  • Demonstrated experience working on integrated marketing campaigns; Knowledge of Pragmatic Product Marketing and/or Sirius Decisions framework is a plus
  • Established history of working with international marketing teams
  • Ability to lead cross-functional teams
  • Experience in utilizing data for decision-making, objective setting, and to influence organizations
  • Ability to work in a process oriented environment
  • B2B software industry experience a plus
35

Marketing Campaign Manager Resume Examples & Samples

  • Lead VOC projects, development of personnel, create messaging and copy writing
  • Own the development and execution of marketing campaigns, including product launches, customer-facing programs and materials, advertising, email, direct mail, PR, web content, social media, etc., working in a collaborative team environment
  • Manage lead process including lead generation, developing and executing lead nurturing and loyalty programs in the process
  • Consistently monitor the ongoing success of Marketing activities based on clear metrics, making adjustments to optimize results, including tracking and ROI analysis
  • Leads essential programs and innovation projects that support learning and experimentation across Marketing and the organization
  • Works with the Marketing team to create and implement demand creation plans
  • Enters and tracks budget and expenses, including monitoring and submitting invoices for approval and payment
  • A minimum of 3-to-5 years experience in Marketing, PR, and/or Advertising required
  • Familiarity with marketing tools are desired, examples include Marketo (or similar Marketing automation software), WordPress, Visio, Illustrator, SalesForce.com or other CRM tools, Kapost
  • Bachelor’s degree from an accredited college or university is required. Degree in marketing, communications, advertising, or design is preferable
36

GC Marketing Campaign Manager Resume Examples & Samples

  • Interface with Growth Platform and CSG marketing to identify the cross-sector issues
  • Define marketing strategy and plan addressing account and industry priorities
  • Capture the industry and market (including sectors of SOE/POE/MNC) trend and issues with in-house messages and positioning
  • Identify the topics that address cross-sector and work with internal and/or external resource to develop corresponding content
  • Build up and manage relationship with channel partners, including academic organizations, industrial associations, government agencies
  • Packaging messages/content with quality writing and digital capabilities
  • Execute the plan through all channels, in particular
  • Manage the work of vendors or internal parties creating marketing deliverables
  • Estimate program costs, create and manage program budgets according to plans
  • Report on program activities regularly for program tracking purposes
  • Reports to Greater China client marketing lead
  • Expert at integrated marketing strategy development and implementation
  • 8+years of strong track record in marketing, sales and communication
  • Loyal cross-border teamwork player with solid hands-on attitude
  • Strong understanding of message development (e.g. message house or destination x, etc.)
  • Strong business sense with knowledge of the Accenture and where to find content or answers
  • Ability to structure around ambiguity defined thoughts/situations
  • Critical thinker who is willing to influence others’ minds when they disagree
  • Strong written and verbal skills in English and Chinese
  • Ability to come up with creative solutions
  • Strong at multi-tasking
  • Uncompromising commitment to excellence
  • Strict self-disciplinary in compliance with Company policy and business code of conduct
  • Frequent travel across Greater China
37

Operations Marketing & Campaign Manager Resume Examples & Samples

  • Develop, manage and execute industry and client marketing strategies and programs to increase awareness of our industry expertise in the markets and with our major clients in the industries, helping to promote the operating group strategy and initiatives, and help the operating group achieve strong business results
  • Manage the full spectrum of activities associated with these programs: assess business objectives and associated audiences and communication needs; develop innovative communication strategies and campaigns; gain sponsor approvals; campaign execution with channel support; assess, measure and evaluate effectiveness
  • Provide marketing support and counsel to Accenture leaders and account teams, including opportunity centric marketing and supporting specific sales opportunities; as well as deliver the benefits of a campaign led, issues based and digitally enabled approach to marketing and communications for the Operations ANZ business
  • Ensure that plans and messages are aligned with Accenture’s and the Operations’ business strategy, reinforce brand positioning and are delivered effectively to external audiences
  • Manage budget and resource plans to enable achievement of objectives
  • Ability to collaborate with other areas within Marketing & Communications and other entities to ensure integration of the best of Accenture marketing programs for Operations clients and sharing of best practices
  • Develop creative direction and manage development, including management of outside agencies and coordination with brand
  • Ability to travel domestically and internationally, as required up to 20%
  • Minimum 10 years of overall campaign marketing experience
  • Industry-relevant, B2B marketing experience is a plus
  • Proven campaign planning and management skills
  • Executive level presence and influence – the ability to work effectively with senior leaders globally
  • Experience with up-to-date digital communications mediums, including social media
  • Ability to successfully manage multiple projects simultaneously
  • Collaborative, team player
  • Strong organizational, multi-tasking, and time-management skills
  • Excellent negotiation, influence, mediation and conflict management skills
  • Able to work effectively across groups
38

Marketing Campaign Manager Resume Examples & Samples

  • Work with commercial team to translate business goals and objectives from marketing plans into actionable integrated campaign plans that deliver leads, pipeline and revenue
  • Create and develop integrated marketing campaign strategies that use channels (including web content, marketing campaign assets and offers, emails, ads, graphics, webinars, videos, etc.) effectively and that will achieve campaign objectives
  • Manage the implementation, tracking and measurement of integrated marketing campaigns, on time and within budget
  • Work with key stakeholders to implement campaign activity including: product marketing team, digital marketing teams, customer relationship management team, events team, brand, customer services, PR, local teams
  • Brief external agencies (if needed) including creative, digital and media planning agencies to deliver campaign activity against brief
  • Deliver campaign activity presentations and regular results presentations
  • Work with planning manager to ensure right marketing mix
39

Push Marketing Campaign Manager Resume Examples & Samples

  • Be accountable to the business for the day to day operational activity on Groupon’s outbound direct marketing channels
  • Work with Head of Push Marketing, and other Push Marketing leaders to deliver push marketing programs which will drive bottom line growth for Groupon
  • Develop and execute above and below the line promotional campaigns via email, web messaging and mobile push technologies
  • Work with our stakeholders to facilitate all analysis and measurement reporting required. Analyse reports, develops testing strategy and execute it
  • Develop and expand integrated measurement across all marketing channels - at the customer, initiative and program level
  • Communicate clearly with business leadership at WBR
  • Ongoing planning and optimisation of our Push Programs to ensure that revenue is maximised
  • Curate the push marketing customer experience
  • Collaborate with colleagues from other departments to achieve your own goals
  • Ensure maximum operational accuracy and efficiency for these business-critical channels within specific EMEA markets
40

Marketing Campaign Manager Resume Examples & Samples

  • Management of funded marketing activities through mobile-optimized onsite campaigns, targeted emails, social media promotions, and on-campus product sampling
  • End-to-end campaign ownership including the concept, asset collection, copy writing, graphic direction, customer experience review, targeting decisions, campaign set-up, optimization, and reporting metrics
  • Other member acquisition and engagement support through content testing, lifecycle marketing campaign execution, and other strategic initiatives
  • Bachelor's degree in Marketing, Business, or a related field
  • 1+ years of experience executing highly visible e-commerce merchandising campaigns (internship experience included)
  • Experience coordinating projects across multiple teams
  • Strong bias for action, attention to detail, and proven ability to manage competing priorities simultaneously
  • Strong analytical, written, and verbal communication skills
  • Competency with Excel and HTML and/or XML, plus the ability to learn our in-house analysis tools quickly
  • Passion for the college student demographic, with impeccable judgment and the backbone to disagree when customer experience is at risk
41

Marketing Campaign Manager Resume Examples & Samples

  • Bachelor's Degree or equivalent experience; at least 10 years of experience in retail merchandising at the headquarters level supporting a similar sized store/branch network
  • Requires project management experience, the ability to collaborate across teams and to understand the creative and agency process is critical
  • Experience collaborating with and presenting to Senior Level contacts
  • Highly motivated, results-driven and self-starter
  • Strong presentation and negotiation skills
  • Ability to maintain communication flow between all parties involved with assigned projects
  • Excellent interpersonal and listening skills
42

Marketing Campaign Manager Resume Examples & Samples

  • Generate demand and accelerate pipeline through effective planning and execution of marketing activities, programs and campaigns including the relevant use of account-based marketing, data-driven marketing, inside marketing, digital marketing, events, etc. Enable sales by providing highest impact of traditional, on-line, and social marketing activities
  • Actively manage planning, development, project management and successful implementation of integrated marketing programs for audiences including awareness, demand generation, pipeline building and pipeline acceleration. Collaborate with various internal and external teams including regional and local teams to capitalize on the marketing mix with emphasis on the customer
  • Strongly align with business stakeholders to ensure marketing programs closely align to business and sales goals. Share knowledge and expertise. Support/enable the sales organization through delivery of key customer assets and stories
  • Plan and develop integrated audience campaigns and identify targets, value propositions and tactics to achieve defined goals
  • Maintain a high level of customer focus and knowledge of industry and market trends in order to create a valuable customer experience
  • Understand the importance of different routes-to-market in consideration of the integration of channels and ecosystem for all relevant marketing activities. Proactively focus on the expanded reach of campaigns as well as respective budget optimization through other avenues
  • Strong work ethic and positive attitude
  • Proactive and flexible
  • Multi-tasking capability
  • Eager to learn
  • Results and details oriented
  • Analytical, detail oriented and data skills
  • Relationship building: builds effective relationships with Sales and Marketing stakeholders
  • Strong inter-personal skills and ability to collaborate effectively amongst different teams is key
  • Eagerness to take initiative and exceed expectations
  • Ability to read and write fluently in English
  • Communicate in Dutch and French
  • Strong IT (system) skills and interest
  • Previous Marketing experience in software or high-tech is an asset
43

Integrated Marketing Campaign Manager Resume Examples & Samples

  • Create and manage innovative and integrated B2B digital marketing plans and programs in support of campaigns and product launches that drive awareness, engagement and pipeline – manage creative assets, build campaigns, implement tracking, report on performance
  • Be the internal expert on writing effective demand gen copy, aimed at getting the reader to act
  • Determine the appropriate mix of on-line and off-line campaign elements including search, social, direct mail, email, webinars, content syndication, paid digital media, display advertising, site retargeting etc - with the most compelling and creative calls to action to deliver pipeline goals
  • Thorough understanding of the demand waterfall, and how to set and measure progress against goal attainment at each stage of the waterfall
  • Work closely with Corporate, Product and other marketing functions to identify and develop content strategy and new offers, (print, web, multimedia, etc.) to support integrated demand campaigns
  • Develop awareness plans to drive user engagement with the Check Point brand
  • Develop acquisition plans targeting relevant segments of our database
  • Establish pre- and post-campaign processes working in collaboration with the Marketing and Sales teams
  • Consistently iterate and improve marketing campaigns and demand generation activities through measurement, testing and optimization
  • Manage campaign reporting and marketing dashboards, including tracking campaign effectiveness across all digital channels (web, social, email, etc). Track conversion rates and own monthly KPI reporting
  • Generate actionable observations, insights, and recommendations and communicate internally to improve the customer acquisition funnel
  • Manage the interface with external agencies including media vendors, creative/digital agencies, writers, etc
  • Manage campaign budgets, timelines, resources, processes and technologies
  • Work closely with the creative team to conceptualize campaign visual assets that will be used in a variety of marketing tools for worldwide teams and partners
  • “Get stuff done” – be agile, execute briskly with precision, in alignment with our high goals and standards
  • 6+ year experience in Advertising, Demand Generation or Campaign Management with experience developing and implementing successful demand creation and pipeline acceleration programs in fast-paced environments
  • Proven track record of taking ownership for driving strong results through multi-touch, multi-dimensional marketing program strategies and execution
  • Knowledge of and passion for current and next generation digital marketing and demand generation best practices
  • Demonstrated analytical ability, specifically related to program measurement and ROI, with experience presenting and communicating findings to a variety of stakeholders, including senior management
  • Strong communication and interpersonal skills, including excellent writing skills
  • Must be very familiar with the digital marketing eco-system and have working knowledge of Google Adwords, site retargeting, paid social, digital advertising, and other digital marketing tools
  • Must have Marketo and SFDC experience
  • Team player with proven track record in working effectively with cross-functional teams
  • Strong knowledge of B2B marketing. Experience in enterprise security industry preferred
  • BA/BS or equivalent in Marketing or Business. MBA is desirable
44

Mobile Marketing Campaign Manager Resume Examples & Samples

  • Collaborate with creative/design teams to produce high-quality, high-performing creatives
  • Leverage inventory sources like Facebook and real-time bidding platforms to buy mobile media
  • Monitor performance daily (delivery, pacing) to adjust bidding strategies to optimize for ROI
  • Plan and execute methodical tests to measure the incremental value of our efforts
  • Ongoing optimization efforts to meet campaign efficiency/ROI goals
  • Track and report on performance of mobile campaigns to the organization
  • Proactively forecast and report successes, inconsistencies, and underperformance
  • Study and analyze mobile market trends and competitive landscapes through independent research and conferences to stay current on emerging mobile technologies and opportunities. Develop and expand relationships with new partners
  • Troubleshoot performance issues with technical and business teams
  • Mobile media buying and/or ad ops experience
45

VP-marketing Campaign Manager Resume Examples & Samples

  • Essential Position Requirements
  • Develop and execute pre-approved direct marketing programs to grow the franchise while achieving business goals across branches, online and phones and across key target segments – specifically working to grow the lending portfolio
  • Partner with product and segment managers on marketing strategy and execution plans
  • Credit bureau management for pre-approved offers
  • List work instructions
  • Interface with Sales, Marketing Channels, Product, Operations, Decision Management, Finance, Legal and Compliance
  • Manage vendor relationships related to fulfillment and offer management for the acquisitions programs
  • Answer/Investigate client inquiries regarding promos or campaign fulfillment
  • Minimum of 5-10 years of experience in pre-approved offer marketing, ideally including program management
  • Must have a minimum of 3-5 years of credit bureau management for pre-approved offers – TransUnion process is a plus
  • Experience in retail banking lending, mortgage, or credit card services direct marketing preferred
  • Proven analytical, project and process management skills
46

Senior Marketing Campaign Manager Resume Examples & Samples

  • Work with IBM zSystems Portfolio Marketing team to translate business goals and objectives from marketing plans into actionable integrated campaign plans that deliver engagement, leads, pipeline and revenue
  • Work to analyze and identify root cause and action plans to address program performance issues and drive continual improvement in both worldwide and regional campaign results
  • Track, Measure and report the global campaign performance against agreed-upon metrics, working across regions to identify and analyze gaps and actions plans to course-correct as the campaign execution unfolds
  • Candidate will work in Raleigh, NC
  • Understanding of current digital marketing concepts, strategy and best practices
  • Expertise in planning, evaluating, executing and measuring paid media campaigns
47

Marketing Campaign Manager Resume Examples & Samples

  • This individual will manage the development of the Lighting division’s demand generation and marketing automation infrastructure and process from campaign brief to content creation through to reporting & performance metrics
  • Lead the charge with establishing the foundation elements of an effective and sustainable CRM model; oversight of the entire CRM workflow/model and the data automation within
  • Create B2C (business to consumer) or B2B (business to business) integrated marketing campaigns with the aim of acquiring and retaining customer
  • Manage the implementation, tracking and measurement of marketing campaigns
  • Brief and oversee the work of internal and external agencies
  • Write, edit and proofread copy for promotional materials within marketing campaigns; ensure that the organization's brand and identity is adhered to in campaigns and in all communication channels
  • Deliver regular reports of campaign results, including web analysis and evaluation of KPIs
  • Maintain regular measurement of the ROI of campaigns; collect and use data to inform new campaigns and the evaluation of existing campaigns
  • A Bachelor’s Degree from an accredited institution
  • A minimum of 3 direct report experience
  • A minimum of 5 years of experience with demand-generation marketing
  • A minimum of 2 years and proven expertise with marketing automation systems (Marketo, Eloqua or similar) and CRM Systems (Salesforce.com)
  • Proven ability to manage multiple projects
  • Ability to work collaboratively in a team environment in close alignment with channel management, product marketing, commercialization team and Eaton’s electrical sector automation team
  • Bachelor’s Degree in Marketing, Journalism, or Communications
  • A minimum of 5 years and proven expertise with marketing automation systems (Marketo, Eloqua or similar) and CRM Systems (Salesforce.com)
  • Corporate Marketing Manager or Campaign role in lighting product or related industry
  • Experience with managing a web platform system
  • Proven campaign results in sales revenue
48

Marketing Campaign Manager Resume Examples & Samples

  • Lead on various marketing projects from brief to deployment
  • Deliver marketing communications campaigns
  • Monitor campaign performance and you’ll take care of the relationships with various agencies
  • Act as the internal focal point for PR including press releases and marketing activation
  • Use customer insight to invent creative and successful strategies
  • Develop strong through-the-line marketing communications for the Loyalty and CR team
49

Marketing Campaign Manager Resume Examples & Samples

  • Complete project management from kick-off to delivery of assigned creative requests – including multi-touch email campaigns/nurture streams, online banners, print/pdf collateral, tradeshow support, videos, etc
  • Support the Associate Director on larger campaign initiatives
  • QA of all email tests (links, etc.) and proofreading of final files before release to vendor
  • Work cross-functionally with other teams throughout the organization to ensure campaign consistency (Website, UX, Content Marketing, Marketing Ops, etc)
  • Proactively seek campaign results to inform future work
50

Marketing Campaign Manager Resume Examples & Samples

  • Coordinate marketing programs, distribution strategy, work cross-functionally with field marketing, product, sales, events and others
  • Develop project timelines, define tasks and milestones and manage external resources as needed to ensure on-time delivery of projects; efficiently manage projects in Asana project management
  • Communicate and leverage U.S. campaign efforts to strengthen potential leads’ awareness of the SolarWinds MSP product offerings
  • Create emails and landing pages in Marketo adhering to brand identity, schedule email deployments
  • Create and manage SFDC campaigns; accurate data entry
  • Work closely with Product Marketing Manager to develop campaign strategy, messaging and execution
  • Collaborate closely with agencies and/or media partners to plan, implement, manage and optimize campaigns utilizing email, ad placement, content syndication, ad sponsorships, webinars, etc
  • Use Marketo, Salesforce and Excel to measure and provide detailed reporting on campaign effectiveness: send/open/CTR stats, opportunity creation, CPL, valid trials, conversion, ROI, etc
  • Prepare status reports for Marketing and SolarWinds MSP leadership
  • Manage and track quarterly budgets against plan
  • Process insertion and purchase orders, invoices, track spend, etc
  • BS/BA preferred in a relevant discipline
  • 3+ years working in a Marketing role, similar experience as outlined preferred
  • Experience using email marketing platform or marketing automation software (Marketo preferred)
  • Experience using project management methodology
  • Exceptional organizational skills; detail-oriented (type A is welcome)
  • Proven and demonstrated creative experience; excellent written and oral communication skills a plus
  • Proven experience successfully managing marketing programs/projects within budget and on time
  • Interest in data flow, management and maintenance a plus
  • Basic HTML skills are an advantage, but not essential
51

Digital Marketing Campaign Manager Resume Examples & Samples

  • Managing Digital Marketing Campaigns for high profile hospitality clients and hotel groups at an enterprise level
  • Web optimization and consultancy to support hotels’ business needs including onsite optimization, technical web audits and recommendations, Social Media consultancy and ads managements, content marketing plan and execution
  • Local SEO and Google+ Local optimization
  • Onsite and Offsite SEO, ability to grow our clients backlink portfolio
  • Google Tag Manager advanced knowledge
  • Marketing, business or tourism background
52

Marketing Campaign Manager Resume Examples & Samples

  • Act as key partner to multiple stakeholders across the organization in planning and executing marketing programs and campaigns
  • Serve as subject matter expert throughout the organization on available marketing campaign performance data from internal and external sources
  • Extract data from internal and external sources and work closely with marketing team to plan for campaign execution including optimization of performance over multiple delivery channels and media
  • Participate in development of targeting strategies, build marketing test plans and deliver relevant campaign metrics
  • Design, develop, and present strategic analytical models used to support marketing plans
  • Typically requires a Bachelor's Degree or higher 8+ years of related work experience
  • Experience with marketing campaign planning and execution preferably, although not required, in the financial services industry 5+ years of increasingly more complex responsibility in performing business consulting, financial, and/or statistical analysis and model preparation using Microsoft Excel, SAS (or comparable) preferred
  • Strong analytical, verbal/written communication, and presentation skills
  • Ability to interface with Senior Management High level of proficiency in all Microsoft Office products
  • Must be able to successfully manage multiple tasks with concurrent deadlines
  • Excellent problem solving skills
  • Strong understanding of relational databases and query efficiency (SQL Server, Oracle)
  • Ability to work with technology partners to identify and overcome technical hurdles a plus
53

Marketing Campaign Manager Resume Examples & Samples

  • Experience of working effectively with sales teams
  • Excellent relationship/stakeholder management skills
  • Significant marketing experience in a B2B environment
  • Proven marketing background, with the ability to decipher complex information and turn it into compelling benefits for customers
  • Understanding of marketing channels and how they can be used to build effective campaigns and maximise ROI
  • Strong tracking and analytics skills
54

Marketing Campaign Manager Resume Examples & Samples

  • Proven ability to develop and lead innovative and eye-catching campaigns
  • Strong experience of media campaign planning and environments
  • Extensive knowledge of press planning & creative approach, as well as knowledge across radio and DRTV media channels
  • Commercial awareness for pricing and analysing data
  • Excellent communication and organisation skills - both written and verbal
  • Ability to work well within a team
  • Adaptable and flexible - able to react quickly
  • Can prioritise and manage multiple tasks
  • Excellent attention to detail
  • Strong and positive working relationships
  • Drive and determination
  • Good negotiating and interpersonal skills
  • Experience in acquisition marketing with a strong focus of direct response channels
  • Has a passion for TV and media
55

Senior Marketing Campaign Manager Resume Examples & Samples

  • You will be the first point of contact in a team of high performers for the daily management of all mobile in life customer communications, including customer communications that
  • Strong man management experience
  • Customer channel expert with demonstrable skills in development ofbest in class strategies for direct marketing channels
  • Experience in planning and developing customer CRM programme
  • Understanding of how to develop communication plans from data driven insights and customer segments
  • Understanding of data protection
  • Strong interpersonal skills and stakeholder management
  • Strong time management skills and ability to work to tight deadlines
  • Track record of nurturing creativity
  • Commercially aware
  • Results orientated with strong analytical ability
  • Marketing experience in a similar role (client or agency side)
  • Undergraduate degree, preferably in Marketing
  • Experience of managing and delivering marketing creative, including working with and managing creative agencies
  • Experience of managing a communications and media plan, and proven track record in delivery results according to target
56

Direct Marketing Campaign Manager Resume Examples & Samples

  • Communicate effectively across multiple departments
  • Convert strategic goals into effective campaigns and programs
  • Think creatively and analytically
  • Be detail oriented
  • Manage multiple concurrent projects with specific timelines
57

Digital Marketing Campaign Manager Resume Examples & Samples

  • Develop the customer lifecycle product adoption campaign strategy with key stakeholders
  • Grow adoption of AWS services by driving awareness, demand, acquisition and customer retention through multi-channel digital campaigns, such as email, web banner, advertising, social media
  • Analyze and report on performance metrics of digital campaigns and set up test plans to improve the campaign performance
  • Compile learning and share best practices across teams to help achieve the most effective campaigns
  • 5+ year experience in building and executing digital promotional campaigns: e.g. email, web banner, social media, advertising
  • Experience with writing Marketing copy
  • Experience with analytical tools, metrics and reporting
  • Experience with email and web content management tools: Marketo, Adobe CQ, Adobe Target, etc
  • Experience in setting up automated marketing experience
  • Experience in audience segmentation and targeting
  • Strong execution capability and detail orientation
58

Senior Digital Marketing Campaign Manager Resume Examples & Samples

  • Reporting using Google Analytics, Google Tag Manager, Data Studio, Search Console and other tools to diagnose and improve web performance results for our clients
  • Revenue analysis to achieve higher conversion rates
  • Strong knowledge of statistics
  • CRO and UX: General understanding of usability design and conversion optimization design
  • Experience in link building
  • Strong experience on Facebook, Instagram, Linkedin ads
  • Knowledge of other online analytical tools (e.g. Omniture, Google Analytics)
  • Strong project management skills are fundamental for the role, as well as being a team player and have high communication skills to deal with clients and other departments always looking for a win-win situation
59

Marketing Campaign Manager Resume Examples & Samples

  • Define objectives, target audiences and strategies for cross-media campaigns including online and offline media while considering scope, time and budget
  • Plan and execute campaigns in close collaboration with internal teams and external partners
  • Measure campaign results and optimize existing and future campaigns
  • Identify campaign opportunities and own execution
  • Plan and manage our yearly campaign calendar including coordination of seasonal, content, product and brand highlights
  • Establish and maintain a high level of communications and transparency throughout the organization
  • Ensure production of creatives and assets in budget, quality and time. Secure consistency of creative assets throughout all marketing channels
60

Portfolio Marketing Campaign Manager Resume Examples & Samples

  • Own the end to end strategy, execution and optimization of marketing campaigns geared towards driving incremental sales and loan growth
  • Execute multi-channel marketing programs (direct mail, email, web targeting) from conception through execution, including customer experience, creative development, market research, customer insight, testing strategy, targeting/segmentation, and offer optimization
  • Develop and manage customer-centric marketing strategies and experiences across channels (online, phone and direct mail) to drive and retain card preference and accelerate loan growth for high value card members
  • Partner with marketing, analytics, finance, consumer insights, credit management, customer service, legal, and operational teams to gain support and alignment on strategies
  • Ensure that marketing strategies and campaigns meet all legal and compliance guidelines
  • Forecasting, planning and expense management
  • Promotes a risk-aware culture, ensure efficient and effective risk and compliance management practices by adhering to required standards and processes
  • 3+ years experience in Direct/Online consumer marketing or relevant customer experience focused role(s)
  • Digital marketing expertise/experience
  • Strong analytical skills – ability to analyze data/reporting to monitor/optimize campaign performance and identify actionable enhancement opportunities
  • Experience working on cross-functional projects/teams
61

Marketing Campaign Manager Resume Examples & Samples

  • Develop and deliver integrated (multi-channel) marketing campaigns that support sales efforts and generate repeatable results, in accordance with our go-to-market strategy
  • Work with sales and marketing leaders to define the customer journey (lead nurturing) and ensure alignment of efforts
  • Use statistical analysis and reports to create campaigns
  • Coordinate campaign tasks and ensures all pertinent information is communicated to broader departments and/or team members
  • Track and analyze marketing campaigns; use data to form insights and test hypotheses, with learnings to produce best practices for conversion
  • Develop and deliver effective presentations to key stakeholders on successful campaigns
  • Work with graphic designers to ensure campaign materials support business and marketing strategies
  • Bachelor's Degree in Business or related field from an accredited college or university
  • 4+ years of marketing experience, preferably in a service field
  • To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required
  • Intermediate knowledge of marketing resource/campaign management platforms (e.g. Microsoft Dynamics Marketing, Pardot, Adobe Campaign)
  • Fluency in marketing automation platforms (e.g. CoreMotives, Marketo, Click Dimensions, ExactTarget)
  • Experience with web analytics platforms, Facebook Business Manager, Google Analytics
  • Experience working with CRM platforms. (Microsoft Dynamics CRM a plus.)
  • Ability to design and code in HTML for responsive emails and corresponding landing pages. (CSS a plus.)
  • Ability to project manage/prioritize multiple projects simultaneously
  • Excellent problem solver; demonstrates ability to use creative alternatives
  • Fluency in Microsoft Office applications
  • Strong ethical practices
62

Marketing Campaign Manager Resume Examples & Samples

  • Manage execution of allocated campaigns on time and on budget
  • Execute on customer engagement programs to drive customer satisfaction, spend and engagement
  • Manage the execution of variety of projects including EDM execution, loyalty program and partnerships and content strategy
  • Report on campaign performance during and post campaign
  • Manage sponsorships, seminars and events both internally and externally
  • Develop products and services materials to ensure sales alignment across the business
  • Degree qualified with marketing experience across a broad range of online and offline activities
  • Great verbal and written communications skills, superb inter-personal skills
  • Robust problem-solving ability and the ability to adapt in a rapidly changing environment
  • Experience using Salesforce Marketing Cloud highly desired
  • Proven experience with meeting tight deadlines and working effectively under pressure
  • Proven experience working with and tracking ROI on allocated budgets
63

Regional Marketing Campaign Manager, APJ Resume Examples & Samples

  • Concept and planning of campaigns that are in line with corporate and APAC theatre goals and meet the needs locally to ensure adoption
  • Acquire high value leads (more convert to MQL) that are decision makers and influencers in a group collaboration buying cycle
  • Develop integrated campaigns across the various stages of the customer lifecycle purchase, including channel campaigns that drive purchase behaviour
  • Monitor, analyse and report on tactic and campaign results through various dashboards to determine best success and investment areas
  • Regular review of campaign performance, net new contact additions and tactics to drive net new contacts
  • Liaising with Global marketing teams, attending global meetings. Responsible for localisation and implementation of select global marketing campaigns. May have to attend meetings at night or early hours. Can be done from home
  • Being a brand ambassador for the region, updating field teams on brand changes, checking and approving local campaigns and content from a brand perspective
64

Senior Marketing Campaign Manager Resume Examples & Samples

  • A Bachelor Degree or above in Business Administration, Marketing or related fields or MBA
  • Min. 4-6 years of work experience in campaign management / marketing within the consumer products industry
  • Strong organizational / planning skills
  • Experience in working with agencies to co-create strong campaigns
  • Strong analytical skills and the passion to drive business growth. Ability to think creatively and pragmatically (hands on); experience with managing budgets
  • Strong networking skills; the ability to build bridges within the organization (interdepartmental cooperation)
  • Good communication skills: informing, influencing, managing agencies
65

Regional Marketing Campaign Manager Resume Examples & Samples

  • Facilitates the dissemination of marketing information and project update information among internal and external groups, including assessing where campaigns are working and course-correcting where we believe we can make additional improvements
  • Plans and manages multiple tasks including securing appropriate resources
  • Assists in training internal teams, Sales reps, and customer-facing staff on marketing programs
  • Represents Marketing in a professional manner by responding on a timely basis to customers and colleagues
  • Generates support and enthusiasm of marketing programs across internal departments and management
  • 3 years professional marketing or business development experience
  • Undergraduate degree in marketing or a related field
  • Proven knowledge and ability of owning and managing marketing initiatives and projects
  • Hands-on, gets-things-done approach
  • Demonstrated ability to effectively maximize the ROI of marketing communication strategies
  • Ability to influence cross-organizational teams
  • Ability to think strategically and creatively
  • Strong analytical skills and ability to understand and work with data
  • Ability to develop and execute marketing programs
  • Strong oral and written communication skills including the ability to present and communicate complex information to all levels of the organization
  • Ability to drive results within a team environment while leveraging professional relationships across a highly matrixed organization
  • Capable of leading parts of a presentation effectively with poise, enthusiasm, and impact
  • Able to think independently and work with ambiguity
  • Intimate understanding of traditional and emerging marketing channels
  • Analytical skills to forecast and identify trends and challenges
  • Familiarity with the latest trends, technologies and marketing methodologies
66

Digital Marketing Campaign Manager Resume Examples & Samples

  • 4+ years of experience managing large, multi-platform digital projects across a matrixed organization
  • Experience using MS Project and analytics tools such as Omniture or Google Analytics
  • Strong understanding and experience with social and data analytics platforms
  • Strong PowerPoint presentations skills
  • Self-starter with a love for project management, data (and Excel), and attention to detail
  • Highly organized with strong planning, execution and time management skills
  • Familiarity with project management tools such as Basecamp or Confluence
  • Team player who can juggle multiple tasks at once and excels under pressure
  • Demonstrated ability to work autonomously with solid decision-making skills
  • Ability to meet multiple deadlines for projects with competing priorities
  • Solutions-oriented with an ability to diplomatically collaborate with internals teams to trouble-shoot and course correct
  • In-depth understanding of the business and why this role is critical in delivering best-in-class customer service and campaigns
  • Familiarity with the digital audience and social analytics tools
  • Ability to successfully work with executives at all levels in both the business and creative communities, inside and outside the company
  • Passionate about the television and digital media space and executing best-in-class, innovative client solutions
  • Intellectually curious and passionate about digital culture and technology
67

Customer Marketing Campaign Manager Resume Examples & Samples

  • Launch product-focused demand generation campaigns to drive upsell/cross-sell pipeline
  • Develop a customer life-cycle strategy via user segmentation, product analysis and engagement mapping
  • Manage, analyze and optimize campaigns for different user segments and funnel stages
  • Coordinate customer marketing communications, distribution strategy, work cross-functionally with campaign managers (net new), product marketing, sales, events and others
  • Develop project timelines, define tasks and milestones and manage resources as needed to ensure on-time delivery of projects; efficiently manage projects in Asana project management
  • Leverage North America net new campaign efforts to strengthen awareness of the SolarWinds MSP product offerings to existing customers
  • Utilize and manage product dashboard communication tool for maximum customer reach
  • Manage the North America customer communication calendar and share internally
  • Collaborate closely with Marketing Automation Manager to create emails and landing pages in Marketo adhering to brand identity, schedule email deployments
  • Collaborate with content and creative team for asset development
  • Recommend strategy for future campaign tactics based on performance analytical data and system best practices
  • Use Marketo, Salesforce, Excel and Tableau to measure and provide detailed reporting on campaign effectiveness: send/open/CTR stats, opportunity creation, conversion, etc
  • Prepare status reports for Marketing and Solarwinds MSP leadership
  • Manage and track quarterly small budgets against plan
  • 3+ years working in a customer marketing role (Customer focused campaign experience preferred)
  • Experience using project management tools
  • CRM software knowledge (Salesforce) a plus
  • BS/BA - Marketing degree
  • Data analytics exp
68

Marketing Campaign Manager Resume Examples & Samples

  • Campaigns. Work with business unit marketing teams to design the right mix of tactics to meet objectives (growth, churn reduction, brand awareness, etc.). Includes lead generation, cross-sell, up-sell, etc. Use a combination of paid placements (including direct buys, social advertising, etc.), content syndication, SEM, PPC, webinars, email, direct mail and innovative tactics to meet business unit and organization objectives. Use account-based marketing tactics to enable opportunities within our key accounts. Be accountable for budget, planning, execution. The tactics and accountabilities related to campaign planning and execution expand as new opportunities and tools arise
  • Webinar program. These programs are key to our demand generation success. Manage execution of this program and optimize
  • Campaign analytics and ROMI. Analyze campaign performance; communicate results and provide/implement improvement recommendations. Monitor acquisition activities relative to budget, key performance indicators and other benchmarks
  • Marketing technology and database management. Working with Sierra’s Digital Marketing team, ensure use of Marketing Automation and CRM tools is optimized that these are used to their full potential. Drive and manage the data capture and maintenance strategy (i.e. web form optimization and data hygiene)
  • Review and educate team on new technologies, strategies and tactics in digital marketing and demand generation. Implement selected new technologies
  • 5-7+ years of work experience. The ideal candidate will have spent 3-5+ years in similar campaign management position for B2B tech organization, and 2+ years in leadership position, with direct reports
  • Proven success in creating and executing large, complex integrated B2B campaigns and juggling these activities for multiple internal or agency clients
  • Expertise with specific tactics to drive leads and brand metrics, including paid search, SEO and PPC, content syndication, paid media placements, webinar program management, etc
  • Expertise with marketing automation tools (preferably Eloqua) and CRM tools (preferably Salesforce)
  • Knowledge of data capture and management strategies (i.e. working with forms and managing data hygiene)
  • Ability to present ideas confidently and use facts and expertise to make recommendations
  • High attention to detail and the ability to effectively quality control test campaigns prior to launch
  • Strong sense of urgency and experience in deadline driven roles
  • A love of data – extracting insights and using data to optimize activities
  • A long-term thinker capable of building for simplicity, scale, and repeatability
  • Not afraid to roll up your sleeves and dig into the details required for highly targeted marketing
  • Highly motivated, high energy
  • Clever, original and inventive – with a passion for using experimentation and learning to create competitive advantage
  • Team player with strong skills in the areas of leadership, motivation, relationship building, and communications
69

Marketing Campaign Manager Resume Examples & Samples

  • Develop strategies for compelling integrated marketing campaigns that drive revenue for Mylo products and brand experience
  • Design and implement dynamic email layouts/content
  • Implement, track and analyze marketing campaigns through Google Analytics and other tools and present business insights to leadership
  • Design and conduct A/B testing
  • Collect and use data to inform new campaigns and evaluate existing campaigns
  • Work collaboratively within a multi-disciplinary team
  • Share best practices and thought leadership
70

Marketing Campaign Manager Resume Examples & Samples

  • Developing campaigns across Australia & New Zealand, in-line with local and global marketing strategies
  • Developing close working relationships with local and global teams to align strategies with campaign innovation opportunities
  • Creation and execution of customer lifecycle campaigns to support the Sales Team and exceed new customer and retention targets
  • Collaborating with local and global teams on digital marketing campaigns, including email, PPC, SEO and social media
  • Planning of direct mail campaigns in conjunction with local and global teams, including print publications and PR
  • Relevant marketing qualification or related is desirable
  • Outstanding time-management skills and the ability to work with a diverse group of internal and external stakeholders
  • Excellent written and communication skills coupled with high standards for quality and accuracy
  • Ability to work independently, lead a small local team and foster a dynamic team environment, to collaborate and proactively develop marketing plans
  • Experience with Microsoft Office and CRM systems is favourable, but not essential
71

Digital Marketing Campaign Manager Resume Examples & Samples

  • Primary liaison between ad operations and line of business
  • Work directly with advertisers (key stakeholders from each line of business) to obtain requirements for campaign requests and provide support for ad-related inquiries/issues
  • Build, schedule and publish online advertising campaigns via internal content management tools, our internal campaign workflow tool, xCRT and X+1
  • Support small development type updates and requests to build pages
  • Analyze campaign performance, ensuring they are effectively maintained to guarantee optimal delivery
  • Investigate and resolve campaign issues
  • Work with cross-functional groups to support projects as ad operations resource
  • Cross-train and support the work and relationships of other Campaign Managers as needed
  • Primary liaison with creative and editorial resources, legal and compliance officers, and development support teams to test and troubleshoot new and/or existing ad products
  • Work as needed to support ad related emergencies and scheduled enhancements
  • Bachelor's degree required, experience required in marketing analytics and reporting
  • 3 years experience in digital operations role for an e-Commerce and/or a publisher network or ad tech company. Experience with related technologies is helpful (X+1, DFP, DFA, programmatic ad tools, etc…)
  • Knowledge and understanding of general online business, advertising, and marketing principles
  • Familiarity with Flash, HTML, JavaScript
  • Experience in navigating highly matrixed organizations
  • Working knowledge of content management tools
  • Excellent oral and written communications skills. Ability to work well with others across multiple departments and lead both technical and non-technical discussions with end-users
  • Must be detail oriented, analytical, organized and produce high-quality work
  • Ability to meet tight/adhoc deadlines and multi-task effectively while supporting and delivering on multiple requests
  • Applicant must have a propensity to quickly learn new systems and technologies, multi-task and be able to work in a team environment across multiple locations
  • Problem-solving, decision-making & leadership skills are essential
72

Lead Marketing Campaign Manager Resume Examples & Samples

  • Minimum of a Bachelor's degree from an accredited college or university (Preferably in Marketing or Business)
  • Minimum of 3 years of experience in Marketing Operations, Direct Marketing, Database Marketing or a combination
  • High level of energy and enthusiasm with the ability to thrive in a rapidly changing environment
  • Excellent interpersonal, presentation and facilitation skills with ability to communicate at all levels of the organization
  • Demonstrated ability to excel in a global matrix organization
  • Ability to learn and define business processes and operationalize via supporting technology
  • Willing to travel up to 20% of the time
73

Senior Marketing Campaign Manager Resume Examples & Samples

  • Manage our UK marketing campaigns including ATL advertising ownership in a way that ensures we are clearly aligned with business goals and commercial priorities
  • Deliver campaigns that exceed targets related to activations (new value in) and actives (player days) across the UK
  • Driving reach of the Betfair brand to the whole gambling audience in the UK
  • Grow brand awareness in the UK and focus on the longer term brand metrics
  • Increase brand KPI’s including Brand awareness and consideration through well planned marketing
74

Marketing Campaign Manager Resume Examples & Samples

  • Lead the discovery and documentation of all member campaigns, applicable data and vendor needs by partnering with all functional groups who communicate to C&S members
  • Identify data gaps and collaborate with technical resources to prioritize and drive consumer engagement engine (UCEE) development work
  • Develop and manage a governance process for member campaigns
  • Represent the member experience by providing strategic guidance on campaign effectiveness
  • Lead the communication, training, and implementation of a governance process and use of the consumer engagement engine (UCEE)
  • Demonstrate understanding of the meaning/contents/functions within source databases
  • Identify best practices across all health plans that should be targeted for efficiencies
  • Demonstrate/apply required project and program management skills
  • 5 - 7+ years of successful marketing strategic execution and stellar project management skills
  • 5 - 7+ years’ experience in marketing operations and / or database marketing
  • 5 - 7+ years of marketing experience with in a matrix organization
  • Strategic thinker with strong analytical and problem solving skills and ability to see through clutter and develop an actionable plan
  • Capable of influencing and collaborating with others
  • Ability to prioritize, coordinate, and manage multiple tasks and projects in a fast-paced environment
  • Excellent organizational, verbal, and written communication skills
  • Ability to work well independently as well as a team player
75

Marketing Campaign Manager Resume Examples & Samples

  • Drive the creation of assets to be used in digital promotion channels targeted to specific accounts and contacts via OCMs
  • Leverage and enhance OCM framework to ensure innovation, industrialization and integration
  • Deliver cost-efficient integrated marketing campaigns including message development, creating marketing assets, digital and social media outreach
  • Draw insights from program analytics to refine programs and improve performance
  • Work with corporate functions such as competitor intelligence and Accenture research to drive differentiation and personalisation
  • Collaborate with IBC and industry marketing leads – understanding relevance of campaigns and content and encouraging integration and re-purposing
  • Share best practices to help improve skill development and ability amongst H&PS team
  • Build relationships with business teams –sales teams, offering leadership – coaching them on best practice sales and marketing strategy, tactics and implementation – to improve H&PS client relationships and win rates
  • Assist in planning of investments and manage operational budget items
  • Manage multiple OCMs and stakeholders across various timelines
  • 5-7 years’ experience in integrated marketing particularly client and opportunity centric marketing programs
  • Good experience in B2B marketing including digital, social media and marketing analytics
  • Proven experience in marketing strategy development and planning
  • Strong written and oral communication, negotiation and presentation skills
  • Proven experience in marketing asset development
  • Proven experience in B2B digital /social media marketing
  • Ability to manage and build relationships in a matrixed environment
  • Global perspective and understanding of local business marketplace
  • Ability to work autonomously and independently, yet integrate appropriately within Marketing & Communications and other areas of Accenture
  • Ability to manage multiple projects under tight deadlines and budgets
76

Marketing Campaign Manager Resume Examples & Samples

  • Delivers pan-Dell alignment in critical GTM areas (events, sales plays, pan-Dell & Vertical messaging, BTB Digital, content and Channel)
  • Integration point between planning, BUs, global shared services, and regions
  • Inputs marketing mix recommendations into planning process based on best practices & campaign analytics
  • Integrates with regions & regional sales to ensure campaign objectives are understood and communicated, campaign milestones hit, and in-period adjustments made based on requirements and/or market shifts
  • Drives development of marketing toolkit guide that clarifies the role of marketing tactics, applications, and KPIs. Standardize as input to planning process
  • Develops and standardizes campaign management processes, responsibilities, and infrastructure. Manages development and review of creative processes
  • Coordinates with other campaign managers, marketing and business leaders to schedule and orchestrate campaigns for maximum impact