Manager Loyalty Marketing Resume Samples

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MS
M Schulist
Mattie
Schulist
67477 Lowe Mall
Dallas
TX
+1 (555) 688 4398
67477 Lowe Mall
Dallas
TX
Phone
p +1 (555) 688 4398
Experience Experience
01/2014 present
Chicago, IL
Manager, Loyalty Marketing, Regional
Chicago, IL
Manager, Loyalty Marketing, Regional
01/2014 present
Chicago, IL
Manager, Loyalty Marketing, Regional
01/2014 present
  • Work with creative and in-country teams to create and launch campaigns
  • Manage the marketing calendar for loyalty and related activities
  • Proven track record working cross-functionally to deliver high-impact results
  • Manage loyalty funnel from acquisition to retention and optimizing loyalty lifecycle
  • Responsible for delivering campaigns to raise program awareness and usage (drive organic repeat and customer engagement). Manage marketing initiatives end-to-end across all marketing channels, including website, email, mobile, social, PR, and ATL
  • Curate and work closely with BD to acquire the “right” loyalty partners, delivering relevant and compelling rewards for our consumers
  • Analyze loyalty database to understand consumer behavior, define consumer segments and insights
12/2006 09/2013
San Francisco, CA
Manager, Loyalty Marketing
San Francisco, CA
Manager, Loyalty Marketing
12/2006 09/2013
San Francisco, CA
Manager, Loyalty Marketing
12/2006 09/2013
  • Understand our lifecycles for key segments, develop a marketing strategy on how to acquire, engage, retain, and win back these customers
  • Leverage data to understand the member/cardholder conversion and engagement funnel; use data to design marketing campaigns to influence the success metrics)
  • Work with Membership and Cobrand Managers to set growth, engagement and retention targets for each program and create annual marketing strategy to meet them
  • Manage a team of program managers who execute and continuously optimize the programs
  • Establishing comprehensive success measures and KPIs for projects
  • Develop short and long-term loyalty program strategy to increase customer satisfaction and drive incremental ride spend
  • Acquire and onboard all external rewards partners, ensuring good reward value for the catalogue
04/2000 11/2006
Philadelphia, PA
Manager Loyalty Marketing
Philadelphia, PA
Manager Loyalty Marketing
04/2000 11/2006
Philadelphia, PA
Manager Loyalty Marketing
04/2000 11/2006
  • Work closely within the marketing and business development team to on-board and maintain close working relationship with external program partners
  • Work well with Marketing and Business Development team to manage external partners
  • Budget management for loyalty program
  • Forecast and manage budget for loyalty program spend
  • Develop short and long-term loyalty program strategy to increase customer satisfaction and drive incremental spend
  • Monitor and report loyalty program effectiveness for events, redemption, offerings, campaigns and partner feedback
  • Familiar with loyalty marketing, customer satisfaction measures (e.g. NPS)
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
University of South Florida
Bachelor’s Degree in Marketing
Skills Skills
  • Strong organizational skills and ability to multi-task
  • Broad based business acumen; demonstrated ability to collaborate with business teams and manage multiple projects across organizational lines
  • Proven leadership capability and ability to lead and manage organizational change
  • Excellent analytical and problem solving skills
  • Excellent communication and presentation skills
  • Excellent interpersonal skills and demeanor
  • Proficient in the use of MS Office applications such as Outlook, Word, PowerPoint and Excel
  • Develop and execute multi-channel communications and offers to support loyalty member customer journey including, tier achievement, award achievement, education, redemption, defection, etc
  • Support internal marketing stakeholders to meet their business objectives targeting loyalty members. Collaborate, develop strategic marketing plans, present proposal and manage execution of multi channel communications (i.e. Distribution, Hotel/field marketing, Brand teams, Airline, MGM, Avis, regional offers)
  • Manage ongoing World of Hyatt loyalty website and App including content, functionality and branding. Lead ongoing website promotional, content and maintenance calendar to track placement opportunities, priorities and provide recommendations to loyalty team and internal marketing stakeholders
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1

Manager Loyalty Marketing Resume Examples & Samples

  • 3)Develops program initiatives, monitors effectiveness and makes recommendations for new/revised programs. This includes customer lifecycle marketing campaigns, forecasting their financial impact both pre and post implementation, and communicating offer details internally and externally, and executing the offers in our store and online environments
  • 4)Creates and monitors reporting of program analytics and works cross functionally with internal partners to execute reporting for overall customer growth objectives. This includes results related to each program benefit, customer level metrics, credit metrics, and overall SaksFirst sales results. Results are created and communicated to management on a consistent basis
  • 5)Analyzes the performance of existing and new competitors or markets and perform industry, and trend research and analysis; analyzes their prices, sales and method of marketing and distribution. Seeks and provides information to help determine Saks position in the marketplace, and prepares reports of findings, illustrating data graphically and translating it into written text
  • 6)Works directly with the Credit Marketing team to help ensure all messaging and direct mail are in line with the guidelines of the SaksFirst program
  • 7)Act as liaison with systems team to ensure bonus points are awarded correctly & in a timely manner
  • 8)Partner with Customer Service teams to stay abreast of and address customer service issues related to the SaksFirst Program
  • 3)Experience with Microsoft Excel
  • 4)Expert level knowledge PowerPoint
  • 5)Experience with seeing projects through to completion
  • 6)Ability to handle multiple projects and meet deliverable deadlines; Strong time management skills
  • 7)Exceptional oral, written and formal presentation skills
  • 8)Strong organization skills and great attention to detail
  • 9)Resourceful, flexible, self-starting, high-energy
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Manager, Loyalty Marketing Resume Examples & Samples

  • Increase quality membership and support the ongoing refinement of Canadian Tire's loyalty program based on a deep understanding of customer segmentation, marketplace trends and competitive offerings
  • Develop a comprehensive marketing plan and strategy to support key program and corporate objectives and ensure alignment across stakeholder groups at Canadian Tire Retail and Financial Services
  • Plan and develop best-in-class direct marketing programs across digital channels
  • Lead the content and messaging strategy within the email channel and integrate communications plans with Canadian Tire Financial Services
  • Identify strategic business opportunities and lead cross functional teams in the development and execution of new initiatives and capabilities
  • Present results and recommendations to key stakeholders, including senior management
  • Coach and manage the performance of the Loyalty Marketing team
3

Manager, Loyalty Marketing, Asia Pacific Resume Examples & Samples

  • Lead, develop and implement customer loyalty/CRM initiatives and campaigns for member acquisition, activation, repeat stay and retention, including campaign design, operations, communications and result tracking
  • Understand consumer trend and behavior as well as global/APAC business goals to develop and execute insight driven initiatives, such as member exclusive benefits/offers/events and social engagement activities
  • Plan and manage monthly loyalty marketing communications, such as eNewsletter, eDM, and website banners. Solicit offers from Global Loyalty, Brand Marketing, Revenue Management, eCommerce and Properties etc, to develop calendar and prioritize stories and offers according to the business objectives
  • Manage and work with creative and other agencies, to develop brand merchandise, marketing materials and program collaterals in all relevant languages
  • Own and manage loyalty marketing brand and marketing governance. Liaise with internal and external parties to ensure all ATL/BTL messages are align with brand guidelines
  • Monitor industry trends, tools and customer insights to stay current
  • Measure, analysis and review program performance, track progress on KPIs to ensure the business goals are met
4

Senior Manager Loyalty Marketing Resume Examples & Samples

  • Act as a champion for the loyalty customer, to develop and optimize marketing strategies for Plenti that will drive customer engagement, satisfaction, loyalty, and lifetime value
  • Provide thought leadership and raise the bar on how to evaluate the business from a loyalty customer lifecycle perspective
  • Develop segmented communication for target customer segments– constantly evaluate effectiveness of these campaigns
  • Partner with merchandise marketing team to determine optimal product mix to surface
  • Leverage analytics & experimentation capabilities to build innovative selling strategies to optimize loyalty lifecycle management, across all customer segments
  • Bachelor’s degree, marketing preferred
  • Experience with retail marketing strategies
  • Ability to tailor communication, flexing up to senior-most leadership levels, among cross functional peers, and to functional individual contributors
  • Ability to develop a customer point of view - grounded in due diligence, quantitative & qualitative data; strength in rallying and evangelizing that POV across the organization
  • Flexible style, comfortable in a fast paced environment, willing to reprioritize work for self and team, while maintaining drive to business goals and timelines
  • Ability to internalize function-specific goals, and synthesize and triage into a sound strategy that meets bigger picture goals
5

Senior Manager, Loyalty Marketing Offers Resume Examples & Samples

  • Define Macy’s Plenti loyalty offer strategy in partnership with the marketing effectiveness team, analytics and merchandise marketing partners to maximize ROI while staying within budget constraints
  • Develop robust offer test plan to drive innovation, measure offer’s effectiveness in acquiring new loyalty members, driving incremental customer value, and identify optimal offers calendar
  • Partner with Director, Loyalty Marketing to outline Plenti offer strategy to support key vendors and businesses
  • Influence key internal partners to create and grow multi-faceted credit and loyalty marketing promotions/programs, drive topline and credit sales, all while ensuring strategic alignment, brand compliance and creative effectiveness
  • Develop high-performing team members and enhance department effectiveness through coaching and mentoring, in addition to building partner relationships internally and externally
  • Develop budgets; maintain expenses within budget; ensure accurate monthly forecasting
  • Lead Offers at POS program, a personalized credit offers program, to drive growth of credit customer sales
  • Monitor and report on competitive loyalty offers activities and design programs to ensure competitive responses
  • 5 – 7 years professional experience in omnichannel marketing, experience managing marketing or promotions calendar preferred
  • Experience with credit and loyalty marketing strategies
  • Superb verbal and written communication skills. Persuasive presentation of data and comfort in presenting to groups to sell new concepts is required
  • Strong analytical skills – ability to turn empirical data into insightful, strategic decisions and tactical team plans
  • Excellent planning, time management, collaboration and decision making skills
  • Outstanding relationship-building skills, true team player. Consistently demonstrating a positive and collaborative approach – comfortable working with various functional groups across the organization
  • Ability and willingness to adapt to organizational and process change to meet evolving needs, systems and objectives
  • Develop high performing team members and enhance department effectiveness through coaching and mentoring, in addition to building partner relationships internally and externally
  • Flexible style, comfortable in fast paced environment, willing to reprioritize work for self and team, while maintaining drive to business goals and timelines
6

Manager Loyalty Marketing Resume Examples & Samples

  • Develop short and long-term loyalty program strategy to increase customer satisfaction and drive incremental spend
  • Responsible for driving marketing communication needs for loyalty program and partner promotions
  • Plan the earn and burn of loyalty reward points
  • Provide insights to drive the direction of reward offerings to ensure relevancy to customer needs and wants
  • Work closely within the marketing and business development team to on-board and maintain close working relationship with external program partners
  • Monitor and report loyalty program effectiveness for events, redemption, offerings, campaigns and partner feedback
  • Forecast and manage budget for loyalty program spend
  • Budget management for loyalty program
  • Work well with Marketing and Business Development team to manage external partners
  • Bachelor’s degree from a top tier university
  • Proficiency in MS Office and quick learner for technology
  • Strong analytical skills combined with sound creativity based on insights
  • Campaign planning and account management experience would be an added advantage
  • 4-6 years of loyalty and/or marketing experience
7

Manager, Loyalty Marketing, Regional Resume Examples & Samples

  • Responsible for delivering campaigns to raise program awareness and usage (drive organic repeat and customer engagement). Manage marketing initiatives end-to-end across all marketing channels, including website, email, mobile, social, PR, and ATL
  • Manage loyalty funnel from acquisition to retention and optimizing loyalty lifecycle
  • Develop, recommend and manage initiatives to increase customer experience and improve overall passenger loyalty
  • Work with creative and in-country teams to create and launch campaigns
  • Set up regular reporting cadences (weekly, monthly, and quarterly) and include relevant and actionable analysis
  • Manage the marketing calendar for loyalty and related activities
  • Analyze loyalty database to understand consumer behavior, define consumer segments and insights
  • Curate and work closely with BD to acquire the “right” loyalty partners, delivering relevant and compelling rewards for our consumers
  • Degree preferably in marketing or business administration
  • 5-7 years’ experience developing and executing multi-channel marketing campaigns
  • Strong project management, time management and communications skills
  • Proven track record working cross-functionally to deliver high-impact results
  • Entrepreneurial with the ability to work autonomously and own multiple projects simultaneously
  • Experience with loyalty, e-commerce or travel programs
  • Copywriting and proof-reading loyalty communications
  • Proven expertise in data and marketing analysis
8

Manager, Loyalty Marketing Resume Examples & Samples

  • A minimum of 6 years’ experience in customer relationship marketing, demonstrating progressive career growth and a pattern of strong performance. Previous experience with loyalty programs or customer relationship management is desired
  • Bachelor’s Degree in Marketing, or related field, or equivalent combination of education and experience. Advanced degree is desired
  • Strong track record of success in developing successful data-driven marketing communication strategy and driving execution and business results
  • Broad based business acumen; demonstrated ability to collaborate with business teams and manage multiple projects across organizational lines
  • Proven leadership capability and ability to lead and manage organizational change
  • Excellent interpersonal skills and demeanor
  • Proficient in the use of MS Office applications such as Outlook, Word, PowerPoint and Excel
  • Must be able to model Choice’s Values & Performance Principles of collaboration, performance excellence, sense of urgency, innovation, inclusion & diversity, integrity & trust, customer focus, and respect
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Manager, Loyalty Marketing Resume Examples & Samples

  • Loyalty marketing is responsible for growing Grab rider loyalty through a combination of rewards and auxiliary service promises. It is a new and exciting initiative from Grab that we expect to delight our riders, rewarding them everytime they ride with us. We are looking for someone who has a combination of loyalty program, marketing and account management experience to drive this new program forward in your country
  • Develop short and long-term loyalty program strategy to increase customer satisfaction and drive incremental ride spend
  • Acquire and onboard all external rewards partners, ensuring good reward value for the catalogue
  • Manage the ongoing relationship with rewards partners, ensuring any committed marketing exposures are met and that their reward tracking is in place
  • Manage the entire rewards catalogue, using data and customer insights to ensure a differentiated and compelling proposition to riders
  • Drive and plan Go-To-Market strategy for loyalty campaigns
  • Monitor and report loyalty program effectiveness for events, redemptions, offerings, campaigns and partner feedback
  • Work with Creative team for briefs and marketing communications requirements
  • Proficiency in MS Excel and MS Powerpoint
  • Familiar with loyalty marketing, customer satisfaction measures (e.g. NPS)
  • Minimum of 2-3 years experience running a loyalty or rewards program for an international company
10

Associate Manager Loyalty Marketing Resume Examples & Samples

  • Develop programs that provide brand-appropriate benefits for the “R”Us Guest. Leverage research on industry, consumer and competitor trends and turn findings into insights and practical marketing and loyalty program recommendations
  • Plan and manage retention efforts for the Rewards”R”Us program which include the execution of existing program components as well as the development of new initiatives
  • Manage relationships with third-party loyalty vendor as well as all internal departments to bring projects to life from concept inception to completion
  • In conjunction with our third-party bank partner, lead all retention efforts for the “R”Us Credit Card which include the execution of all existing program components as well as the development of new initiatives
  • Manage birthday card fulfillment process and inventory for members of the Geoffrey’s Birthday Club program
  • Develop creative briefs and act as primary business owner for new projects
  • Work cross-functionally with internal and external partners to create new processes and functionality to improve overall customer experience across all programs
  • Partner with store operations and customer service teams in developing training materials
  • Collaborate with internal stakeholders in the ongoing support of programs across all channels
  • Facilitate action plans across all business units and functions to promote and execute the programs. Manage teams to ensure timely development of all materials
  • Clearly communicate project status to all parties, analyze solutions, resolve issues, identify alternatives, and make appropriate recommendations for resolution to ensure project success
  • Lead and manage annual marketing plans and calendars for all programs
  • Develop and manage Geoffrey’s Birthday Club budget which include monthly invoice processing and actualizing against forecast
  • Analyze program KPI’s and deliver trends and recommendations to management
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Manager, Loyalty Marketing Resume Examples & Samples

  • Develop 360 marketing strategies that align with the overarching program objectives
  • Solicit partnerships from internal and external stakeholders to create and grow loyalty marketing promotions/programs to drive member sales and retention
  • Execute cross-channel marketing strategies, managing internal and external partners throughout the business, including marketing, merchandising, e-commerce and creative
  • Manage evergreen Ultamate Rewards marketing programs to drive acquisition, engagement progression up the loyalty ladder
  • Analyze campaign performance, assess profitability impact and recommend program changes when necessary
  • Measure and present program-level KPIs to key stakeholders, developing tactics to enhance key performance drivers
  • Liaise with store operations and guest services field teams to monitor guest feedback and action accordingly
  • Mitigate guest-facing risk through proper QC protocols: facilitate communications regarding marketing activities with stores and operational teams, monitor promotion set up and execution and evaluating customer selection criteria
  • Demonstrate a commitment to teamwork through relationship-building, reliability and collaboration
  • Consistently advocate for the guest, leveraging knowledge about competitive insights and industry trends to provide the optimal experience
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Manager, Loyalty Marketing Resume Examples & Samples

  • Leading the implementation of market specific programs and promotions to shift share from members and acquire new members
  • Localizing the program to meet European market needs
  • 3-4+ years in a marketing management position
  • International marketing experience required
  • Fluent in either German, French, Spanish - written and spoken - highly preferred
  • Experience in loyalty or consumer marketing in Europe strongly preferred
  • Proven effectiveness working with virtual teams across different geographic areas
  • Proven ability to influence through persuasive communication
  • Project management skills, including a demonstrated ability to lead cross-functional project teams and manage processes to drive results, actions, and efficiency. Ability to manage and deliver multiple projects at the same time
  • A results-oriented, go-getter who is able to manage effectively in a fast-paced, highly matrixed environment
  • A global mindset with the ability to adjust to understand the subtleties and similarities between cultures
  • A problem solver who can build consensus and get to the heart of key issues to seek resolution
  • Ability to communicate effectively through conference calls and emails as required by a virtual team
  • Strong analytical skills with an affinity for understanding and acting on trends in data
  • Ability to understand customer data and leverage data to create effective offers I promotions
  • Complies with Marriott International Hotels Limited Regional Office policies and procedures
  • Experience in loyalty programs, strategic marketing, database marketing, partnership marketing, or international consumer marketing required
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Manager, Loyalty Marketing Resume Examples & Samples

  • Develop and execute multi-channel communications and offers to support loyalty member customer journey including, tier achievement, award achievement, education, redemption, defection, etc
  • Support internal marketing stakeholders to meet their business objectives targeting loyalty members. Collaborate, develop strategic marketing plans, present proposal and manage execution of multi channel communications (i.e. Distribution, Hotel/field marketing, Brand teams, Airline, MGM, Avis, regional offers)
  • Manage ongoing World of Hyatt loyalty website and App including content, functionality and branding. Lead ongoing website promotional, content and maintenance calendar to track placement opportunities, priorities and provide recommendations to loyalty team and internal marketing stakeholders
  • Review and report to loyalty team ongoing website metrics and leverage to determine necessary modifications
  • Plan, lead and manage development and execution of monthly membership newsletter, including developing messaging/offer matrix, determining targeted audience, manage multiple agencies, testing communications and reporting
  • Support Director in new strategic loyalty engagement initiatives through project management and executing communication plans
  • Leverage data and analytics to optimize all marketing activities and report on campaign results. Understand operational needs of marketing programs to successfully execute campaigns
  • Integrate initiatives across all appropriate marketing, operational functions, customer service and coordinate globally with counterparts in Asia, Europe and Middle East
  • Manage agency relationships including creative, email vendor and translations to effectively execute initiatives. Manage budget, estimates and invoices associated with initiatives
  • Demonstrate strong communication skills, detail oriented, ability to multi-task and collaborate in team environment
  • 7+ years of experience including at least 5 years focused in marketing communications, preferably within hospitality, consumer goods, marketing agency or retail
  • Experience across all marketing channels with significant experience in digital
  • Project management experience on large scale initiatives
  • Consumer marketing acumen including customer segmentation and analytics
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Senior Manager, Loyalty Marketing Resume Examples & Samples

  • Own and develop B2B communications strategy by using customer insights, research projects and analytics to develop appropriate positioning strategies and messaging of program to hotel partners and internal partners
  • Recommend standard methodologies and actively recognize opportunities to reuse, repackage and optimize content to improve partner engagement with the VIP Access program
  • Take a lead role in running the editorial calendar based on strategic goals, key market/verticals and business priorities, nurturing program schedules and events
  • Set strategies for program training, compliance and engagement to include curation criteria, program standards, member benefits/satisfaction levels and GSO policies and procedures
  • Engage with the Program Manager to ensure that our content and product information is up to date and tied to the product roadmap
  • Ensure roadmap appropriately reflects the needs of hotel partners so as to enable them to support the program
  • Develop a holistic event marketing strategy including evaluating industry events and leading the recommendations for participation
  • Handle budget reconciliation for event activities, including collaboration with multiple internal teams
  • Lead the execution of large scale events/shows, handling on-site logistics, coordination, show experience and other related tasks such associated with in-market events, annual Las Vegas offsite, and customer appreciation events
  • Work closely with internal partners including merchandising, creative and production, legal, supply operations, outbound marketing, localization, product, and technology teams to ensure timely execution of marketing initiatives. Engage them early to ensure alignment, and actively communicate any changes in plan
  • Actively develop other process improvement projects as assigned to further the efficiency or effectiveness of loyalty partner account management and partner provided member benefits operations
  • Minimum 5 years of specific B2B and multi-channel direct marketing, communications, business development or project management experience
  • Experience with loyalty marketing, e-commerce and travel or hospitality industries strongly preferred
  • Experience in developing and executing B2B facing campaigns and collateral from presentation decks to whitepapers, webinars and video content
  • Exceptional writing, editing, proofreading and grammar skills
  • Experiences and ability to interpret complex business information and convert into clear and easy messaging/copy customized to targeted audience
  • A fast doer with excellent project management skills and the ability to lead and manager time-sensitive, cross-functional initiatives in a rapidly changing environment with little supervision
  • Proven track-record working with various, cross-functional, internal and external groups to deliver meaningful results on time and on budget with limited direction
  • Ability to effectively prioritize and focus on work that supports organizational strategy and goals
  • Bachelor Degree required, MBA or Masters in Communications preferred
15

Manager, Loyalty Marketing Resume Examples & Samples

  • Manage cross-functional effort to drive growth through a private label credit card program, and integrate loyalty initiatives into all marketing programs
  • Assist in managing the integration of the Pottery Barn credit card program into The Key, WSI's cross brand loyalty program
  • Partner closely with The Key team to ensure a seamless customer experience across tenders and to help develop and guide longer-term loyalty strategies for the program
  • Help develop a strategy to drive acquisition in both the direct to consumer and retail channels as well as improve the retention and reactivation rates of current cardholders
  • Drive innovation in the loyalty program, suggesting and executing new tests to drive KPI's towards goals; execute on a fast cycle of test, learn, roll out
  • Partner with finance team to manage credit card marketing budget
  • Act as the key liaison between the Pottery Barn family of brands and Alliance Data Services, the credit card banking partner
  • Develop a deep understanding of the brand's identity including product, editorial and marketing initiatives in order to create loyalty initiatives that meet both financial and brand-building goals
  • Keep abreast of loyalty market and competition; bring insights to the broader brand and Key team and use to inform strategy
  • Assist in managing the creative process for loyalty by writing creative briefs and routing collateral to key stakeholders
  • Collaborate regularly with merchants, marketing, creative, finance, external partner and cross-channel representatives to ensure alignment of goals and responsibilities
  • Partner with email and emarketing teams to ensure a best in class, always-on digital marketing program to support the credit card acquisition and retention goals
  • Oversee and conduct analysis and insight to manage the success of each program; partner with Customer Analytics team as needed to gather data and inform future programs
  • Communicate results regularly through informal and formal presentations; provide insights and recommendations to brand partners and Executive Leadership and influence them to take action where needed
  • BA required (Marketing/Business/Finance preferred)
  • 6+ years of retention marketing experience, including credit card marketing experience, in a fast-paced multi-channel retail environment
  • Proven track record in launching and managing private label or co-branded credit card programs, other tender-related loyalty programs is a must
  • Strong understanding of direct marketing principles, Internet-based consumer behavior and online to offline consumer behavior
  • Proven ability to translate analytic data into strategic idea
  • Excellent written, verbal, problem-solving and decision-making skills
  • Demonstrated ability to successfully drive business results
  • Self-motivated and detail-oriented
  • Effective interpersonal skills with the ability to establish strong relationships with cross-functional teams at all levels