Marketing Analytics Manager Resume Samples

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TG
T Gutkowski
Trinity
Gutkowski
19586 Zieme Island
Chicago
IL
+1 (555) 590 8787
19586 Zieme Island
Chicago
IL
Phone
p +1 (555) 590 8787
Experience Experience
10/2015 present
San Francisco, CA
Senior Marketing Analytics Manager
San Francisco, CA
Senior Marketing Analytics Manager
10/2015 present
San Francisco, CA
Senior Marketing Analytics Manager
10/2015 present
  • Work closely with content producers, advertising and marketing managers and web producers and developers to create, execute, and oversee the measurement plan
  • Manage a continuous, meticulously planned and documented testing approach which delivers consistent channel growth and performance improvements against KPIs
  • Guide and manage 2 in house channel managers and multiple 3rd party service providers
  • Develop reports, presentations, feedback loops and continuous improvement plans that facilitate integrated change management and adoption
  • Develop and maintain new analytic reports and dashboards to provide regular insight to key marketing leaders within multiple platforms
  • Drive website feature testing and online surveys implementation; use various methodologies, such as A/B testing, to drive efficiencies and improve engagement and conversion metrics; monitor regression testing of existing features
  • Create HPSW digital marketing best practice documentation dashboards and reports; provide ongoing training to the business and HPSW marketing ensure best practices are adopted
07/2010 09/2015
Phoenix, AZ
Digital Marketing Analytics Manager
Phoenix, AZ
Digital Marketing Analytics Manager
07/2010 09/2015
Phoenix, AZ
Digital Marketing Analytics Manager
07/2010 09/2015
  • Digital Analytics Business intelligence and executive reporting mainly focused around digital customer path analysis and sales/revenue performance including the design, development and implementation of complex performance analysis of online presence with the utilization of Site Catalyst including Discover, Data Warehouse, Report Builder and Data Workbench
  • Perform analysis to identify digital actions/events/interactions which result in increases/decreases in RCM and Churn and leverage insights / real-time analysis on these unique sequences of actions/events/interactions to identify opportunities to proactively drive site changes / personalization to increase RCM and decrease churn from acquisition through the Customer tenure
  • Provide regular digital media reporting and analysis relating to performance and variance to monthly/quarterly targets, as well as trending performance and year over year comparisons
  • Create reports & dashboards and a process to review campaign performance by leveraging effective attribution models, identify trends, forecast future performance, and present findings and recommendations to the Digital Marketing team
  • Proactively identify and interpret key drivers behind marketing performance, and deliver best in class insights to channel owners to optimize efficiency of spend and performance of media
  • Manage multiple stakeholders, both within digital marketing and across the wider organization, providing quick turnaround on multiple requests. Counsel stakeholders on how to accurately interpret data and which metrics should determine campaign effectiveness
  • Perform detailed analyses on trends, performance attribution, root cause analysis, and construct data views to communicate findings in a clear, structured manner
07/2006 04/2010
Houston, TX
Marketing Analytics Manager
Houston, TX
Marketing Analytics Manager
07/2006 04/2010
Houston, TX
Marketing Analytics Manager
07/2006 04/2010
  • Develop dashboards that provide insights and visualization into rider and channel performance relative to KPIs, projections, and historical performance
  • Analyze Provider Marketing campaign performance and make recommendations for future strategies; identify outlier performance among partners and segments
  • Develop and refine as necessary metrics that will connect marketing activities to business performance and assist stakeholders in achieving annual goals
  • Managing circular planning development process working cross functionally with Merchandising, Planning & Allocation, and Inventory Management
  • Establish and manage processes to track and report marketing KPIs – working with local marketing leads - using a marketing scorecard for North America
  • Manage marketing performance measurement and predict marketing revenues and expenditures to senior management
  • Assist with the QBR and executive-level marketing performance reporting. Provide deep analysis that will support solid decision-making
Education Education
Bachelor’s Degree in Mathematics
Bachelor’s Degree in Mathematics
Harvard University
Bachelor’s Degree in Mathematics
Skills Skills
  • Adaptable and able to function well within a highly changeable environment
  • Strong data orientation: Excel power user, modeling, pivot tables, etc
  • Advanced knowledge of Microsoft Excel including pivot tables, formulas, formatting, charts and importing/exporting data
  • Ability to juggle multiple projects and organize time effectively. Project management experience highly desired
  • Problem solving – Strong conceptual problem solving skills and business judgment. Ability to simplify the complex, and drive teams to action
  • Strong problem solving ability ranging from conceptualization to quantitative and modeling fluency
  • Strong working knowledge in SAS
  • Good presentation skills, notably to effectively communicate detailed analyses at an executive summary level
  • Excellent written and oral communication skills with ability to clearly communicate ideas and results to non-technical business people
  • Experience with a web analytics platform (e.g. Google Analytics) and business intelligence tools (e.g. Tableau, GoodData, Bime)
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1

Marketing Analytics Manager Resume Examples & Samples

  • Reporting, measuring and optimizing campaigns
  • Leverage a variety of measurement tools across paid, earned and owned media channels
  • Monitor performance and consult with digital, media, creative and account teams to ensure campaign is on target optimize targeting, creative and media channels in-market
  • Partner with internal teams to develop and deliver ongoing reporting and dashboards, combining data from multiple sources
  • Analyze data and interpret results package and present results, key findings and recommendations to internal staff and clients
  • Design models and other statistical solutions to improve campaign effectiveness
2

Junior / Senior Marketing Analytics Manager Resume Examples & Samples

  • Design, manage, and deliver client analyses, such as customer profiling, segmentation studies, post-program measurement, and other ad-hoc projects
  • Project management responsibilities, including client communication, internal team management, scheduling, and the packaging and presentation of deliverables
  • Develop analytic plans (including sampling plans and programming specs)
  • Evaluate the productivity and profitability of marketing campaigns and assess improvement opportunities
  • Assess statistically significant changes in audience behavior using SAS
  • Ensure that client deliverables are produced on time and error-free
  • 5-10 years of experience in marketing analysis, database marketing, and CRM strategy
  • Demonstrated ability to interpret analytic output and provide strategic recommendations
  • Client management skills
  • Experience analyzing large-scale customer databases and evaluating the results of marketing programs
  • Knowledge of basic statistical concepts (e.g., significance testing, sampling, etc.) with working knowledge of multivariate statistics (i.e., regression analysis, cluster analysis, CHAID, etc.)
  • Comfortable working in a team-oriented, deadline driven environment
  • Proficiency with Excel and PowerPoint working knowledge of SAS a plus
  • Graduate degree in business, economics, or quantitative methods preferable Recruiter: Jamie Bernard
3

Statistical Marketing Analytics Manager Resume Examples & Samples

  • Responsible for the leadership, coaching, development and superior performance of a team of 3-4 Analysts
  • Provide actionable and insightful information from advanced statistical modeling, data mining, segmentation, customer profiling and quantitative analyses with the goals of: identifying cross-sell, up-sell, retention or acquisition opportunities, assessing opportunities to improve customer profitability, targeting the delivery of products and services to customers, validating and tracking model performance, developing next-generation models for product bundling and loyalty programs, and assessing customer behavior over time
  • Develop and direct a variety of fact based marketing tools and analysis that aid Senior Management in making decisions relating to the creation or expansion of new or existing services
  • Utilize and develop new analytical techniques and evaluate potential markets and market conditions
  • Oversee data driven customer marketing analysis, customer segmentation, and marketing campaigns by utilizing predictive modeling
  • Participate in strategic marketing decisions for a variety of customer segments, advertising, direct marketing, and promotional issues
  • Synthesize data into messages and very succinct presentations that aid in managerial decision making
  • In-depth knowledge of statistical tools (e.g., SAS, SPSS) and techniques (linear regression, time series analysis, factor analysis, cluster analysis etc.) used for modeling, segmentation, and data analysis
  • Minimum of 8 years marketing experience, consulting experience preferred
  • MBA or MS in Statistical/Decision Sciences or Managerial Economics preferred
  • Demonstrate the ability to assume project oriented work requiring the combination of synthesizing information and presenting findings that aid in managerial decision making
  • Demonstrated ability to work in a fast-paced, multi-tasked environment
  • Perseverance and confidence in handling senior executive clients
  • Financial services industry experience preferred
  • Proven ability to effectively coach and develop talent
4

Senior Marketing Analytics Manager Business Banking Resume Examples & Samples

  • Strong communication and interpersonal and leadership skills
  • Track record of high performance
  • Top notch problem solving skills
  • Ability to lead and thrive in a high-powered, cross-functional environment
  • Extensive experience in the development, deployment, and improvement of models (highly desired)
  • Excellent business savvy with experience in either product or marketing
  • 15+ years of professional analytic experience
  • 10+ years of people management / leadership experience
  • Advanced degree (Master':::s or PhD) in Science, Mathematics, Engineering, Business or similar quantitative fields
  • Financial Services industry experience a plus
  • Strategy and/or Analytic Consulting experience a plus
  • Broad technical skill set - database, data mining, analytic methods, modeling - specific expertise in SAS and Affinium Unica a plus
  • Candidate will have to be SAS certified within 90 days of starting the position
5

Marketing Analytics Manager Resume Examples & Samples

  • Collaborate with marketing and business teams to maximize efficiency and effectiveness of our existing $200MM+ global marketing budget across owned and licensed brands by working across our matrixed P&Ls to optimize our mix of spend across brands, marketing vehicles and geographies
  • Lead analytic team to deliver a broad scope of analysis including customer segmentation, ROI/mix modeling, lifetime value analysis, predictive modeling, cross channel analysis, survey design and analysis, and more. Create measurement strategies and learning agendas for the brand marketing teams, as well as marketing dashboards to monitor regional multi-brand performance and single brand global performance
  • Craft innovative data and analytics representations that allow insights to be easily understood and extracted from large amounts of data and analytical output
  • 5-10 years of hands on analytics experience
  • Minimum of a Bachelor’s degree in Finance, Marketing, Business Administration, Statistics or related. Master’s degree in Statistics, Applied Mathematics or related or MBA preferred. The equivalent combination of education, training and work experience may be suitable
  • Expert at a variety of analytical techniques that must include some of the following: multivariate regression models, cluster analysis, mix modeling, predictive modeling, other advanced methods
  • Experience with sales forecasting and financial planning preferred in addition to experience in marketing analytics
  • Expert proficiency in SQL, Excel, PPT and some analytics tool (SAS, SPSS, R etc.) required. Experience with Business Intelligence tools a must
  • Experience working with large datasets including multi-channel, multi-brand, multi-product environments. Retail and ecommerce experience preferred
  • Strong analytical, project management, storytelling and communications skills
6

Statistical Marketing Analytics Manager Resume Examples & Samples

  • At the minimum must have a Bachelor’s Degree preferred within a quantitative discipline
  • Must have 3+ years of analytics experience w/ extensive hands-on experience working on analytical studies from: interacting with stakeholders to understand their business questions, crafting the methodology, to mine/analyze datasets utilizing SQL, SAS, R, Matlab, Stata, and ultimately delivering final insightful recommendations to stakeholders
  • 3+ years of experience in data mining, modeling, and analyzing/reporting analytic findings using either SQL, SAS, R, Matlab, Stata is a MUST
  • 3+ years of building predictive or propensity models using either SAS, R, Matlab, or Stata is a MUST
  • 3+ years of experience analyzing: customer data/marketing campaigns utilizing the following: SQL, SAS, R, Matlab, Stata
  • 3+ years of experience in Financial Services with consumer credit data utilizing either SQL, SAS, R, Matlab, Stata is a preferred
  • Some relocation assistance is available and NO Visa’s Recruiter: Sunil Sud
7

Customer Marketing Analytics Manager Resume Examples & Samples

  • Lead a team of analysts in delivering strategic and tactical marketing, customer and business analytics projects
  • Demonstrate expert knowledge of statistical concepts including regression analysis, factoring, clustering, decision trees and A/B testing
  • Experience with various data types (e.g. Relational, unstructured, Hierarchical, etc)
  • Experience in calculating incremental lift from marketing campaigns, monitoring KPIs and analyzing ROI
8

Marketing Analytics Manager Resume Examples & Samples

  • Apply segmentation and targeting to increase the relevance of marketing, both onsite and offsite
  • Present findings to team members and senior executives
  • Lead the conversation with internal stakeholders to understand their objectives, challenges and opportunities
  • Influence internal stakeholders at all levels of the organization to take action based on insights generated to seize business opportunities
9

Marketing Analytics Manager Resume Examples & Samples

  • Define and drive Marketing Analytics strategic roadmap for Government and Health Care Marketing, consulting and collaborating with key stakeholders
  • Enrich Government and Health Care Marketing datasets and measure marketing program and platform performance to improve MROI and conversions
  • Perform regular analysis that identifies actionable marketing insights, marketing influenced revenue opportunities and functional cost-savings
  • Drive Government and Health Care Marketing Analytics strategy and execution alignment through regular business reviews and stakeholder meetings
  • Collaborate and contribute to a center of excellence for Marketing Analytics and a common set of implementations, processes and communications to gain marketing operational and production efficiencies
10

Senior Marketing Analytics Manager Resume Examples & Samples

  • Analyzing HPSW web and social media marketing data to identify enhancement opportunities, generating ideas for digital improvements, suggesting testing agendas, measuring and interpreting test results, and making quantitatively-backed recommendations on how to further improve web, social and campaign performance
  • Manage and support scalable, ongoing marketing reporting dashboard to meet needs of the executive team, marketing and product teams
  • Lead the reporting cadence and reporting within SW Web Marketing from annual and quarterly plans to ad hoc analysis / presentations)
  • Regularly partner with HPSW web technology, web content management and social media marketing teams to drive site updates based on data driven modeling and quantified best digital marketing practices
  • Carry out ad hoc analysis into new industry trends to keep the company ahead of the game e.g. Mobile, Social Media
  • Serve as strategic advisor to business and marketing stakeholders regarding best practices to optimize HPSW Web properties performance metrics
  • Drive website feature testing and online surveys implementation; use various methodologies, such as A/B testing, to drive efficiencies and improve engagement and conversion metrics; monitor regression testing of existing features
  • Improve understanding of data across the business and leverage’s pan-HP self-service approach for all data and analysis, where applicable
  • Manage requirements for KPI tracking on hp.com/software global footprint
  • Create HPSW digital marketing best practice documentation dashboards and reports; provide ongoing training to the business and HPSW marketing ensure best practices are adopted
  • Partner with Corporate Digital Analytics team to conduct regular benchmarking and competitive analysis
  • Minimum of a Bachelor's Degree in business administration, mathematics, or statistics
  • 8-10 years of experience of hands-on, real world web analytics experience. Previous experience within Digital and e-commerce environment is a must
  • Must possess a knowledge of market research methods
  • Familiarity with marketing principals and strategy, and digital marketing and media channels including Search, Display, Mobile, Video and Social
  • Understanding of web and mobile platforms and trends – including usage and behavior analysis, monitoring/analysis tools. Familiarity with other platforms and tools including Social and Community platforms, Analytics tools and engines, Globalization technologies and CRM systems. Especially Google Analytics & Adobe Site Catalyst; Salesforce.com / Aprimo /Contact Bridge/ Eloqua technical and business process user expertise a plus
  • Experience in developing and presenting market research and analytics insights
  • Proven ability to use Web metrics to identify areas for improvement and locate opportunities for further study
  • Extremely strong analytical skills (and a curious nature to match)
  • Ability to analyze and interpret data from multiple sources and across channels
  • Highly motivated and flexible individual with a proven ability to lead cross-functional teams and drive projects to successful and timely delivery
  • Ability to effectively communicate with individuals at all levels both internally and externally
  • Analytical thinker with good technical skills and attention to details
  • Strong process and workflow design skills
  • Comfortable working with large sets of data; Statistics acumen a must
  • Have a background and significant experience in an enterprise software company
  • Desire to learn, and ability to master, new systems and tools
  • Agile and able to adapt quickly, operating in a high growth business
  • Positive attitude and ability to manage multiple projects in a fast-paced, deadline-driven environment
11

Marketing Analytics Manager Resume Examples & Samples

  • Manage the full life cycle of marketing analytics projects from translating business goals into requirements and key performance indicators through execution, analysis and delivery of insights to project stakeholders. This work is sometimes completed as an individual performer and sometimes as a manager or project leader coordinating the actions of others
  • Create reports and dashboards that help the marketing organization understand and measure progress on key performance metrics and provide a foundation for data-driven planning & campaign execution
  • Analyze data across platforms to develop actionable insights and recommendations that help North America marketing teams improve performance and increase marketing ROI. Data sources include, but are not limited to websites (Adobe Analytics), CRM (Salesforce.com), communication & campaign tools (social media, email, events), customer transactional records, Voice of the Customer program, and more
  • Communicate complex analysis and performance metrics to the marketing organization in a meaningful and understandable way
  • Champion and support the use of data by marketing teams to guide strategic and tactical decisions, increase the effectiveness of marketing campaigns, and better allocate marketing resources based on results
  • Collaborate on the development and execution of an analytics roadmap to improve current processes and capabilities and plan for future organizational needs
  • 5+ years of marketing or marketing analytics experience, with demonstrated success in using data and analytics to improve marketing performance
  • Experience analyzing and optimizing B2C and transactional marketing programs to improve conversions, customer engagement and ROI
  • Demonstrated ability to analyze marketing and customer data across multiple platforms
  • Ability to think strategically and work hands-on with data is a must
  • Strong business acumen and problem solving skills
  • Strong enthusiasm for analytics and its ability to make a difference within organizations
  • Ability to work cross-functionally within a matrix organization
  • Strong communication, presentation, and collaboration skills
  • Experience with Adobe Analytics and Salesforce.com
12

Bp Marketing Analytics Manager Resume Examples & Samples

  • Provide primary analytics support to develop and implement marketing strategies / programs for the BP client programs including the PLCC, Visa and Visa Signature portfolios
  • Lead Marketing Analyst direct report through training, mentoring, and guidance. Also staff and back-fill as necessary
  • Ensure all analysis drives appropriate marketing investment decisions and optimizes marketing expense
  • Analyze and segment customers by behavior, level of engagement, and profitability to ensure that targeted strategy meets the needs of the customers and the business
  • Conduct extensive analysis of performance trends and provide insightful business performance reporting
  • Provide reporting to audit BP Driver Rewards earning and redemption, ensuring compliance across the rewards process
  • Manage team to create and maintain monthly bounty files and other client reporting requests as needed
  • Interface with client and client team to present findings and identify opportunities to drive program performance
  • Support BP Field Sales Team initiatives as needed
  • Bachelor's degree in economics, finance, business, engineering, or other quantitative fields OR in lieu of degree; high school diploma/GED and 7+ years of marketing analytics experience in a corporate environment
  • 3+ years of analytics experience in marketing, portfolio management, product development, or loyalty programs in credit card / consumer businesses, or credit card risk strategy
  • 5+ years of analytics experience in marketing, portfolio management, product development, or loyalty programs in credit card / consumer businesses, or credit card risk strategy
  • Master’s / MBA degree preferred
  • Strong project management, communications, multi-tasking, ability to work independently, relationship management skills are keys to success
  • Proven SAS or SQL data mining skills and advanced skills using spreadsheet and presentation tools
  • Ability to perform ad-hoc analysis, glean and form business insights under aggressive timelines
13

Marketing Analytics Manager Resume Examples & Samples

  • Provide primary analytics support for retail advisory services, investment analytics, business development, and targeting and segmentation efforts to drive growth and profitability
  • Benchmarking marketplace and economic trends as well as enhancing competitive intelligence
  • Conduct extensive analysis of performance trends and leverage predictive analytics to provide insight into growth opportunities
  • Develop and present accurate, meaningful results on time and in a concise packaged fashion to a variety of audiences, including senior leadership
  • Maintain strong external focus. Proactively identify and incorporate new sources of data to enhance analytic tools. Proactively identify new analytic techniques to develop differentiated retailer analytic solutions to drive results. Conduct Ad-hoc analysis as and when required
  • Mentor junior members on team and across department
  • Bachelor's degree. In lieu of degree, HS Diploma and 8+ years analytics experience in marketing, portfolio management, product development, loyalty programs in credit card / consumer businesses, or credit card risk strategy or retail analytics
  • 3+ years of analytics experience in marketing, portfolio management, product development, loyalty programs in credit card / consumer businesses, or credit card risk strategy or retail analytics
  • Experience utilizing SAS or SQL data mining skills, proven modeling skills, strong understanding of targeting and segmentation, retail analytic tools and advanced skills using Excel and PowerPoint
  • 5+ years of analytics experience in marketing, portfolio management, product development, loyalty programs in credit card / consumer businesses, or credit card risk strategy or retail analytics
  • Masters greatly preferred in statistics/ decision sciences/ predictive analytics or other quantitative field or MBA
  • Proven experience with Modelbuilder, SPSS, R, or data visualization tools such as SAS VA and Tableau
  • Proven track record of communicating to senior leadership including C-suite
  • Solid understanding of card industry financial P&L drivers and key sensitivities, with business performance reporting experience
  • Ability to synthesize/analyze complex and diverse information and to develop and recommend strategies and communicate them clearly
  • Think strategically and ability to identify business opportunities with minimal direction
  • Strong project management, communications, multi-tasking, relationship management and influencing skills and the ability to work independently are critical to success
  • Ability to lead outside vendors and regionally diverse cross-functional and analytic teams
  • Demonstrated ability to manage complexity/ambiguity and multiple initiatives
14

Marketing Analytics Manager Resume Examples & Samples

  • Bachelors degree in Marketing
  • Experience with SQL reporting, Google Analytics, and Doubleclick
  • 5 years of experience in direct marketing, online marketing, advertising, or consulting
  • Data driven research experience in the retail or insurance industry
  • Experience with a web analytics solution
  • Experience with statistical analysis tools
15

Marketing Analytics Manager Resume Examples & Samples

  • Analyze Provider Marketing campaign performance and make recommendations for future strategies; identify outlier performance among partners and segments
  • Partner with Marketing and Digital team to develop clear set of performance metrics
  • Identify and create client segmentation strategies and models to drive greater marketing and performance
  • Monitor performance of business goals & communicate status through dashboards
  • Monitor and analyze industry performance, macroeconomic trends and root causes to optimize marketing campaigns and initiatives
  • Partner with COE to both develop and leverage repository of best practices
  • Bachelor’s degree, or in lieu of degree a high school diploma and 8 years of work experience establishing and managing marketing analytics in the financial services, credit card and/or payments industry
  • A minimum of 8 years of work experience to include
  • 5 years of project management skills and experience
  • Systems design and implementation experience strongly preferred
  • Proven track record of delivering results
  • Ability to translate complex information into actionable analysis and recommendations
  • Strong marketing, creative and analytical skills
  • Ability to influence senior managers and decision makers
  • MBA or relevant master’s degree
  • Ability to innovate and find creative solutions to meeting business goals
16

Marketing Analytics Manager Resume Examples & Samples

  • A four-year college degree, graduate degree or PhD in Statistics, Mathematics, or other analytical science preferred
  • 5+ years of experience in database marketing and analytics using various data management and analytical tools
  • Supplier-side research experiences a plus
  • Experience in a wide range of qualitative and quantitative methods and ability to apply them appropriately to business issues
  • The ability to generate and clearly communicate insights from a set of data as well as provide recommended actions based on results
  • Experience tailoring communications to different audiences and proactively communicating to all levels of stakeholders: executive leadership, departmental leadership, cross-functional team members
  • Experience discovering and activating consumer insights that lead to sales growth
17

Marketing Analytics Manager Resume Examples & Samples

  • Superior financial and operational analytical skills and comfort with data and forecasting
  • Expert presentation, report development and powerpoint skills
  • Substantive experience (5+ years) within a brand marketing organization or related entity analyzing marketing program effectiveness across channels and regions
  • Ability to develop and present a POV and implications based on data, and present findings across the organization
  • Understanding of technologies and tools that support tracking of marketing program performances
  • Ability to work collaboratively with Senior Marketing leaders to develop hindsighting analyses and presentations
18

Partner Marketing Analytics Manager Resume Examples & Samples

  • Bachelor's degree in mathematics, statistics, econometrics, or related quantitative field; MBA/MS preferred
  • 7-10 years of experience with SAS, SQL or other database tools and languages to assemble and manipulate data; experience using big data platforms (Oracle, Teradata) is required
  • 7-10 years of doing Risk or Marketing analytics in the financial services industry (credit card experience preferred) with strong analytical, technical, and statistical skill. Ability to synthesize/analyze diverse information, develop and recommend strategies, and make decisions
  • 2-4 years of marketing experience in relationship management, marketing strategy, portfolio management, loyalty programs, acquisition, and consumer product experience
  • Superior project management, oral communication and presentation skills, ability to work independently and work effectively in cross-functional teams and influence business partners are keys to success
  • Expert skills in Microsoft Word, Excel (including pivot table), and PowerPoint
  • Strategic insight and ability to think beyond raw data and to understand the underlying business context and sense business opportunities hidden in data
  • Exceptional time management skills, with the ability to multi-task, keep numerous tasks on track and manage ad-hoc data to form insightful business analysis with aggressive turnaround timelines
19

Marketing Analytics Manager Resume Examples & Samples

  • Create merchant level presentations driven by insights
  • Partner with business development to identify key strategic partners and level of commitment we should make
  • Drive product development road map conversation across digital and IT teams
  • Build and communicate presentations to senior leadership
  • Longer term build out a team of 2-3 Analysts reporting directly and indirectly
  • 10+ years of related experience in loyalty marketing or strategic analytics, digital experience preferred
  • Working knowledge of digital and retail industry, preferred
  • Excellent strategic, verbal and written communication skills
20

Digital Marketing Analytics Manager / AVP Resume Examples & Samples

  • Lead digital marketing analytics efforts with emphasis on acquisitions
  • Work with large data sets to create, measure and provide key insights for online campaigns
  • Develop and execute well-structured digital marketing measurement models
  • Provide tracking, tagging and measurement requirements for data warehousing and reporting
  • Analyze website behavior and customer experience
21

Marketing Analytics Manager Resume Examples & Samples

  • Manages local promotions and event marketing; coordinates with direct sales staff
  • Analyzes subscriber numbers and packages and revenue to determine performance compared to budget
  • Creates reporting to measure success of marketing programs
  • Assists with maintaining and improving ongoing marketing programs, analyses, and reports
22

Marketing Analytics Manager Resume Examples & Samples

  • Provide mentorship and guidance to 2-3 marketing analysts
  • Synthesize large volumes of data into actionable insights to influence business and marketing strategies
  • Collaborate with marketing partners to design initiatives that generate profitable growth
  • Develop business case analytics and forecast P&L impacts to drive innovation initiatives and new capabilities development
  • Bachelor's degree in a quantitative discipline such as finance, economics, statistics, engineering, or mathematics; MBA degree preferred
  • 7-10 years of related experience within marketing, finance or risk analysis; Finance services industry experience preferred
  • Proven ability to lead a high performing team
  • Hands-on programming skills to synthesize large volumes of data; SAS and SQL preferred
  • Ability to develop strong working relationships with cross-functional teams
23

Marketing Analytics Manager Resume Examples & Samples

  • Bachelor’s degree with 5+ year’s successful consumer services marketing experience
  • Solid understanding of marketing communications and new and emerging media platforms (i.e. mobile, digital, social media)
  • Marketing research experience required
  • Demonstrated experience in project management, organizational leadership, and agency management
  • Ability to present complicated material in a concise and compelling manner
  • Expert in advanced Excel, data analysis, and PowerPoint presentations
  • Experience with Telecom or Technology companies is desired, as well as understanding of U.S. professional sports and entertainment industries
24

Marketing Analytics Manager Resume Examples & Samples

  • Must have 5+ years of extensive hands-on analytics experience working on analytical studies from: crafting the methodology, to data mining using tools like SAS, R, SQL, and ultimately delivering final insightful recommendations
  • Experience conceptualizing, targeting, analyzing, and optimizing ROI on marketing campaigns (email, direct mail, digital) using tools like SAS, R, SQL
  • Experience with test design scenarios on marketing campaigns (direct mail, email, digital)
25

Marketing Analytics Manager Resume Examples & Samples

  • Performing analysis of data from multiple systems in order to uncover actionable intelligence and trends that provide value to business partners
  • Producing high quality reports and analysis of marketing; effectively using charts, graphs and tables to convey analysis and summarize results
  • Develop deep subject matter expertise and act as the marketing analytics Subject Matter Expert (SME) within Marketing organization
  • Staying current on best practice and marketing analytics methodologies and trends
  • Advanced capabilities in extracting and manipulating large data sets; Proficient in data mining software such as SQL or equivalent
  • 7+ years of related marketing or business analytics experience
  • 5+ years of experience managing high-potential talent and building teams
  • Exceptional with Excel and manual data analysis
  • Experience working with SQL or MySQL required; experience with BigQuery, Tableau and Python preferred
  • Strong knowledge of DR marketing metrics and optimization techniques
  • Experience in a high paced, high volume multi-tasking role and environment
26

Consumer & Marketing Analytics, Manager Resume Examples & Samples

  • Partner with Sales & Marketing to support initiatives by providing quality insights and recommendations to achieve maximum value creation
  • Leverage B2B & B2C data and analytics tools to provide recommendations on customer development efforts, targeted marketing campaigns, promotions, etc. Ultimately, work to implement programs focused on increasing customer acquisition, retention, and loyalty
  • Work cross functionally with Sales, Marketing, and Finance teams to monitor KPI data and measurements to support budgeting and forecasting
  • Analyze marketing program results and leverage analysis to optimize and improve direct marketing efforts; optimize the usage of analytics for segmentation, marketing campaigns, and resource deployment
  • Socialize and communicate insights and direction throughout the organization, clearly and effectively providing complex analytical solutions by molding numerous sources of data into compelling stories
  • Produce high quality and informative reports, data visuals, and analysis of Sales, Marketing, and Financial data
  • Analyze operational and enterprise customer data related to sales, profitability, market, and product types and provide recommendations related to sales strategy
  • Create and maintain insightful dashboards and scorecards that will enable sales and client services managers to grow business lines across different regions and customer sets
  • Interpret complex and sometimes contradictory data gathered from a variety of sources, convert to actionable information and partner with colleagues to support strategy
  • Field and provide support for ad hoc data analysis requests/recommendations from the Director, Business Intelligence & Analytics and the Sales, Marketing, and Finance teams
27

Marketing Analytics Manager Resume Examples & Samples

  • Define and drive the Marketing Analytics strategic roadmap for Insurance Marketing, consulting and collaborating with key stakeholders
  • Enrich Insurance Marketing datasets and measure marketing program and platform performance to improve MROI and conversions
  • Drive Insurance Marketing Analytics strategy and execution alignment through regular business reviews and stakeholder meetings
28

Marketing Analytics Manager Resume Examples & Samples

  • Strong analytical and quantitative experience turning data into actionable insights, with emphasis on statistics
  • Ability to think both strategically and tactically
  • Experience managing social promotion and analysis
  • Exceptional Microsoft Office skills, especially Excel and PowerPoint
  • A passion for marketing, entertainment and culture trends
29

International Marketing Analytics Manager Resume Examples & Samples

  • Lead the monthly International review process by collaborating with the Business Development Managers (BDM), Division Managers (for our top 15 countries) and finance to analyze performance opportunities/gaps, develop an accurate local currency growth revenue forecast by quarter, and identify critical issues that require support from the division to address. Define monthly action steps to meet quarterly sales growth and profitability targets. Implement and monitor action plans
  • Advance and enhance the implementation of the market sizing and potential tool for IPD’s for top countries. Work closely with Global Marketing Managers and BDMs to improve the market advancement model tool and train countries on its use
  • Implement and enhance the quarterly active mix management reports by quarter for top countries. Assist BDMs by replicating the analysis by region. Review COGs/gross margin performance to maximize profitability through active mix management. Establish process for analyzing customer and product profitability and drive improvement
  • Build and implement analytical process using Salesforce.com to enhance visibility and management of pipeline opportunities. Guide BDMs, Country Division Leaders and other key stakeholders on the implementation. Assist management on developing predictive Salesforce.com views and tools to support region/top country revenue plan achievement
  • Facilitate sources of growth alignment between division and top countries for IPD’s annual operating plan. Implement standard process for developing and monitoring top country growth plans. Support annual strategic planning process
  • Establish process to gather and communicate international intelligence on key competitors
  • Identify leading and lagging market metrics to measure IPD’s International performance. Leverage market indicators to proactively identify areas where the division has revenue upsides and risks to the OP
  • Manage the International spending budget on a quarterly basis
  • Bachelor degree or higher form an accredited university is required
  • Minimum of five (5) years of combined experience in marketing and/or finance is required
  • Minimum of two (2) years of experience in the healthcare field is required
  • Project management or project leadership experience is desired
  • Ability to consistently meet/exceed challenging business goals in an ambiguous environment
  • Strong systems skills with proficiency in MS Office applications (Excel and PowerPoint), WDSR, salesforce.com, PeopleSoft Purchase Order Process, Longview and ICE, Vendavo
  • Demonstrated ability to effectively work across time zones, cultures, and languages
  • Ability to think strategically and execute operationally
  • Experience working in a highly matrixed environment
  • Excellent leadership, collaboration, influencing, communication, presentation and facilitation skills
  • Highly analytical and skilled at working with different data sets to analyze, interpret and communicate insights from the data
30

Global Marketing Analytics Manager Resume Examples & Samples

  • Create and maintain dashboards to track and optimize user acquisition results
  • Evaluate the effectiveness of marketing campaigns to inform Marketing budget allocation
  • Provide analysis and insights to optimize user retention and engagement
  • Measure interactions with the brand across platforms, including website, apps, email, and social
  • Calculate lifetime value of BabyCenter customers
  • Create and maintain dashboards to report on the activity of email campaigns
  • Track progress vs. goals for lead generation programs
  • Create and maintain model to track progress of paid campaigns to meet leadership goals
  • Measure brand awareness and brand affinity vs. competitors
  • Track app push notification retention
  • Review and recommend vendors
  • Work with Marketing and Tech teams to define and implement optimal data tracking
  • Work with Data Science team to optimize marketing data structure and reporting
  • Analyze results of maternal health tests and monitor potential impact on user acquisition
  • Provide ad hoc analysis and insights as needed to support Marketing initiatives
  • Bachelor’s degree, ideally with a focus in statistics or business/marketing
  • A minimum of 4 years of business experience
  • Advanced Excel skills and proven ability to manipulate large quantities of data
  • Experience with marketing analytics and marketing intelligence
  • Experience with databases; SQL skills desirable
  • Strong communication, writing, and presentation skills
  • Comfortable interpreting data and explaining complex behaviors and analyses
  • Comfortable providing appropriate and actionable business recommendations to directors and executives
  • Proven ability to understand client objectives and translate questions into insightful analysis
  • Proven ability and interest to quickly learn new tools and software
  • A passion for online marketing, social media, and media solutions
  • Experience with web analytics is preferred
  • Experience with Tableau or other data visualization software is preferred
  • Experience with mobile app attribution and social media analytics is preferred
  • Experience with brand awareness and brand affinity measurement is preferredMarket Research
31

Digital Marketing Analytics Manager Resume Examples & Samples

  • Responsible for reporting, analyzing, forecasting, reviewing and interpreting data relating to Phoenix.Edu, providing data and insights that will help guide digital channels to improve and optimize their performance
  • Provide regular digital media reporting and analysis relating to performance and variance to monthly/quarterly targets, as well as trending performance and year over year comparisons
  • Proactively identify and interpret key drivers behind marketing performance, and deliver best in class insights to channel owners to optimize efficiency of spend and performance of media
  • Manage multiple stakeholders, both within digital marketing and across the wider organization, providing quick turnaround on multiple requests. Counsel stakeholders on how to accurately interpret data and which metrics should determine campaign effectiveness
  • Perform detailed analyses on trends, performance attribution, root cause analysis, and construct data views to communicate findings in a clear, structured manner
  • Build highly detailed, metrics-driven models to predict performance of media, set forecasts/targets/budgets and provide sensitivity/scenario analyses. Assist in budgeting process/planning with strategic analytical support to create executional plans for digital media groups
  • Ensure accuracy of data, perform regular audits, and work with website development team to improve and refine captured data to improve further possible analysis
32

Senior Partner Marketing Analytics Manager Resume Examples & Samples

  • Conduct ad-hoc business analysis e.g. auction/competitor intelligence
  • Develop insights through hypothesis testing and sensitivity analysis in order to improve Metasearch traffic productivity and increase return on investment
  • Run comprehensive marketing optimization/analytics projects and iteration of algorithms to solve real-world marketing problems
  • Perform complex data analysis and financial modeling to support business case development
  • Lead all day to day partner business activities such as account/campaign management, forecasting, and performance reporting
  • Minimum 5 years of work experience
  • Bachelor’s degree in a quantitative field, such as Economics, Statistics, Engineering, Applied Mathematics
  • Strong quantitative, analytical and problem solving skills, combined with a high level of initiative and ability to thrive in a multi-tasking, fast-paced environment
  • Able to drive cross-functional partnership with Product and Tech
  • Master’s degree in a quantitative field, such as Economics, Statistics, Engineering, Applied Mathematics
  • Experience coding in Python
  • Knowledge of data mining and analytic methods such as Clustering / Cluster Analysis, Factor Analysis, Regression Models, Logistic Regression, Predictive Modeling, optimization models
  • Graduate level degree in a quantitative field, such as Economics, Statistics, Engineering, Applied Mathematics
33

Senior Marketing Analytics Manager Resume Examples & Samples

  • Use statistics, distributions and confidence intervals to make decisions based on data. Manipulate large data sets for business insights and implement solutions to improve Metasearch traffic productivity and increase return on investment
  • Develop and defend a Financial Plan/Forecast. Explain factors and events that result in variance to targets over time
  • Communicate complex analytical topics in a clean & simple way to multiple partners and senior leadership (both internal & external)
  • Collaborate with Partners, Product and Technical Teams to contribute to Meta products and tools development (APIs, bidding tools, dashboards, etc.) and influence prioritization
  • Proven success working cross-functionally
  • Applied experience with data mining and analytic methods such as Clustering / Cluster Analysis, Factor Analysis, Regression Models, Logistic Regression, Predictive Modeling, optimization models
  • Experience in online marketing, e-commerce, or equivalent role with an analytical bend
34

Marketing Analytics Manager Resume Examples & Samples

  • BS in Mathematics, Computer Science, Economics, or quantitative field required. MS preferred
  • 3+ years of data analysis / similar technical experience, or equivalent education required
  • Experience with computer programming or query tools required (SQL, Python preferred)
  • Expertise with R, SAS, or other data analysis software preferred
  • Experience developing dashboards with Tableau or other visualization software preferred
35

Marketing Analytics Manager Resume Examples & Samples

  • Act as the business lead for the development of a new marketing database. This includes gathering requirements from business stakeholders and ensuring alignment between Marketing and IT
  • Manage database marketing initiatives to support an omnichannel marketing strategy
  • Integrate email, website, advertising, call center, and direct mail data to produce a comprehensive view of marketing initiatives
  • Develop reports that provide meaningful insight to highlight potential areas of improvement
  • Improve visibility into the customer journey from the first touchpoint until the final sale, particularly in relation to digital marketing activities
  • Work with internal and agency stakeholders to continuously identify additional data sources and analytical tools that could produce more robust reports
  • Visualize data to develop easy-to-interpret presentations to stakeholders throughout the organization, including senior management
36

Marketing Analytics Manager Resume Examples & Samples

  • Mine data and analytics at the rider level to gain a better understanding of their usage behaviors, including impacts of current marketing strategies
  • Implement and analyze A/B or Multi-Variate Tests to provide in-depth insights to the marketing team on the test data and understanding of marketing drivers' effects
  • Present findings to senior management to drive business and marketing decisions
37

Regional Marketing & Analytics Manager Resume Examples & Samples

  • 35% Identification/justification of innovation opportunities
  • Lead identification and synthesis of regulatory, environmental, market, consumer and Cargill trends to identify directions for general business growth
  • Interacts with industry at large and specific customers to develop unique insights regarding market opportunities
  • Ensure opportunity space sizing and clarity on the specific solution spaces validated by market justification for investment
  • Work with commercial marketing and product line colleagues to ensure compelling value propositions on new innovations
  • Lead market mapping and understanding of S&D picture for solution spaces
  • Collaborate with R&D and commercial leadership to populate product line architectures (PLAs)
  • Participates with other parts of the organization to assess and propose capabilities needed. Ensures project scope is captured in project scoping documents that allow team to consistently deliver on project objectives
  • Identification of today’s and futures market needs. Understands business needs and provides consultation and direction to influence decision maker
  • 25% Competitive Intelligence to guide tactical and strategic decisions
  • Explore business needs for competitive intelligence to inform important business decisions and ensure process is in place to deliver needed competitive intelligence
  • Influences organization to create channels of communication to develop industry-leading competitive intelligence system/approach
  • Consolidation of market outlook of traditional and future markets including customer and segment trends
  • Creates market intelligence on traditional and future markets. Create competitive intelligence on traditional and non traditional competitors
  • Works with FP&A to acquire and digest perspectives regarding our competitors and inform the Cargill leadership with clear views of what this means to the Cargill organization
  • Works with FP&A to provide a complete perspective on internal and external dynamics that inform/enable strategic pricing and channel cost curve actions
  • 25% Leadership in Strategy Development/Direction
  • Lead market analysis and synthesis of related business trend data that allows for decision making and choice in Group strategy
  • Directly or indirectly conduct STEEP, SWOT and additional broad analysis of our business context to help inform business direction
  • Active member of business strategy teams and may lead parts of strategy development
  • Work with local and global product line managers to assess current business performance, business potential and choose how to win actions needed
  • Collaborate with Strategy lead to assess and do initial consideration of MADJV game board candidates
  • 10+ years combined strategic marketing or commercial experience – minimum 5 years in a commercial/marketing leadership position
  • Demonstrated customer-facing experience in a B2B environment
  • Develop thorough knowledge on specific industries
  • Ability to see, understand and create insights from trends in the marketplace
  • Able to translate research learning into insights & recommendations for the business
  • Can assess market opportunities with financial rigor
  • Strategic and tactical thinker, who can see and plan ways to enlarge our market or gain competitive advantage
  • Analytical, financial and logic skills to organize/present rationale for proposed business choices
  • Fluency in English language is a must have
  • Ability to get things done through others. Lead through empowerment
  • Play-to-Win mentality
  • Degree involving strategic marketing and Master’s degree involving strategic marketing, economics or MBA preferred
  • >15 yrs marketing/competitive intelligence and related team leadership
  • Demonstrated success in managing teams
  • Experience in product lines or markets at all stages of life cycle
  • Influencing organization to grow in new directions
  • Knowledge of food, feed and bio-industrial industries, Familiarity with related consumer and customer trends ,
  • Knowledge of starchy and hydrocolloid ingredients and sweetening, texturizing and health concepts
  • Awareness of key differences in food, feed and industrial market applications
  • Understanding of market trade flows and price/cost levers
  • Knowledge about key industry personnel and associations
  • Carbohydrate / protein / fibers product knowledge
38

Marketing Analytics Manager Resume Examples & Samples

  • Understand the business challenges faced by the DE Marketing team, but also be ready to help other marketplaces across EU with actionable insights and concise recommendations
  • Design and conduct rigorous experiments on the effectiveness and efficiency of different marketing actions that will inform long term strategy
  • Support advertising measurement of various Amazon programs and help optimize remuneration models for marketing affiliates
  • Leverage customer data to increase the efficiency of our marketing spend working closely with the channel teams on campaign optimization
  • Update existing and create new metrics and reporting that help drive business decisions
  • Bachelor’ s degree in mathematics, statistics, operational research, or related discipline
  • Some years of experience in Marketing Analytics in a big data environment
  • Proficiency in analytical data manipulation on large marketing databases and external data sources
  • Expert using Excel for data analysis and modeling
  • Able to generate ideas and solve problems independently
  • Ability to manage multiple cross-functional projects across multiple geographies
  • Complete fluency in English, excellent writing skills
  • Willingness to roll up the sleeves and do whatever is necessary to meet team goals and deadlines
  • Advanced degree in statistics, operational research, business or related discipline
  • Good knowledge of SQL and working with relational databases
  • Experience with building scalable reporting
  • Knowledge of data visualization software (Microstrategy, Tableau)
  • Experience working within a high-growth, fast paced technology company
39

Marketing Analytics, Manager / Senior Manager Resume Examples & Samples

  • Must have 5+ years of extensive hands-on analytics experience working on analytical studies from: crafting the methodology, to data mining using tools like SQL / SAS / R and ultimately delivering final insightful recommendations
  • Experience pulling data and analyzing customer transactional data utilizing SAS, SQL, R
  • Understanding test design and preparing testing scenarios on marketing campaigns (direct mail, email, telemarketing, etc.) using SAS, SQL, R
  • Proven ability to formulate strategy on marketing initiatives (acquisitions, reactivation, retention, loyalty)
  • Forecasting and demand planning experience is a plus
40

Senior Marketing Analytics Manager Resume Examples & Samples

  • Drive the weekly, monthly and quarterly borrower marketing acquisition budget and forecasting process in collaboration with FP&A
  • Analyze variances between actuals, forecast, and plan - use insights to iterate on forecasts and create action
  • Lead monthly and quarterly business reviews to analyze results and key information
  • Proactively identify risks and opportunities to forecast
  • Develop response models, sales forecasts, data mining procedures, etc. through the use of analytical and statistical tools such as SAS and excel
  • Develop and maintain new analytic reports and dashboards to provide regular insight to key marketing leaders within multiple platforms
  • Contribute to development of custom reporting frameworks to incorporate new data inputs, including new products and calculated metrics
  • 5+ years of experience in Direct Marketing Analytics or in an FP&A role that supported the marketing function
  • Advanced Excel, SQL, SAS data modeling and analysis skills
  • Experience managing and forecasting direct marketing programs and budgets
  • Experience in developing reports in Tableau or similar enterprise data warehouse reporting tools
  • Passion for data, reporting, analysis and systems
  • Get stuff done, we need to move quickly and produce content and programs at a fast rate
  • Dependability - a reputation for doing what you say you are going to do and a willingness to go beyond the call of duty
41

Digital Marketing Analytics Manager Resume Examples & Samples

  • Leverage data and provide insights and recommendations that support the Ultrasound and Patient Care & Monitoring Solutions teams in the production and execution of high-quality B2B digital marketing activities
  • Work closely with digital managers, marketing communications manager, marketing stakeholders and digital network to provide insights into and analyze impact of digital media and programs
  • Monitor, improve and/or create new analytic dashboards to measure all digital properties and campaigns
  • Work with data owners to validate data and ensure accuracy of reporting
  • Utilize analytic and data management techniques to create actionable insights that impact the ROI/ROAS digital marketing campaigns
  • Provide reporting solutions, A/B testing support, tagging recommendations, survey support and more
  • Use web analytics tools to track, analyze and optimize online customer acquisition campaigns
  • Test and analyze creative and campaign structures to increase ROI and drive incremental response behaviors
  • Meet with internal and external clients to understand business needs for reporting, then interpret those needs and translate them into technical requirements
  • Assist senior management, digital managers and MarCom managers in preparation for major marketing meetings and presentations
  • Act as liaison between technical and non-technical resources as it relates to digital data
  • Identify opportunities to improve legacy analyses and reporting processes, and work with appropriate parties to convince and implement
  • Analyze and strategically leverage web metrics to determine trends, successes, site issues, opportunities, etc and make recommendations to site owners
  • Work with social media/social community manager on social insights to be included in overall digital analytics report to the businesses
  • Provide insights to inform periodic management updates about the business groups’ digital programs and progress
  • Experience with Display campaigns, SEM/PPC, SEO optimization and keyword analysis, A/B testing, traffic segmentation and entrance/exit path analysis
  • Balance of quantitative and qualitative analytic skills, with aptitude for applying them to campaign optimization along with problem identification and resolution
  • Advanced proficiency in web analytics tools such as Google Analytics and Omniture/SiteCatalyst
  • Experience with integrated / cross-channel reporting and attribution
  • Advanced proficiency in MS Office applications
  • Excellent organizational skills, good oral and written communication skills, and strong interpersonal skills
  • Experience working in a large, international, matrixed organization a plus
42

Marketing Analytics Manager Resume Examples & Samples

  • 3 yrs of experience in managing Marketing B2B projects is needed
  • Demonstrated experience and knowledge of marketing analytics and insights
  • Previous experience using data visualization tools like Tableau
  • Knowledge of data tools, such as Hadoop
  • Bachelor's degree with a strong focus on Marketing, Analytics or related field
  • Adaptable and able to function well within a highly changeable environment
  • Strong knowledge of big data / analytics tools and processes
  • Ability to drive projects with speed and agility and to deliver in time, budget and scope
  • Willing to learn new marketing and analytics skills as well as sharing knowledge with the team
  • Innovative and forward looking personality with strong presentation skills
  • Detail orientated, and able to thrive in a complex data environment
  • Experience in working with Sales organizations
43

Marketing Analytics Manager Resume Examples & Samples

  • Perform multi-touch attribution analysis to create the most thorough view of IRR at the marketing and sales level
  • Coordinate integration of Direct Mail and Outbound campaign information into various database platforms such as CRM and marketing automation
  • Work closely to maintain the integrity of the data as well as refine business rules around key metrics when needed
  • Oversee the consolidation of recurring reports and extraneous data sources
  • Attend a cross-functional task force as the Marketing Analytics representative and manage the task flow
  • Bachelor's degree in Business, Marketing or related field
  • 3+ years experience
  • Extensive industry experience in database marketing and marketing campaign execution
  • Familiarity with attribution analysis and multi-touch marketing
  • Previous B2B industry experience preferred
  • Previous experience working with CRM platforms
  • Experience working with financial models and forecasting
  • Experience with marketing automation/campaign management programs like HubSpot, Pardot and/or Marketo
44

Marketing Analytics Manager Resume Examples & Samples

  • Develop analytics and dashboards to communicate effectiveness of marketing initiatives and provide insights to improve conversion metrics
  • Develop dashboard and work closely with marketing managers to optimize revenue through partner programs
  • Perform strategic and various ad hoc analysis to support Marketing
  • Experience in the lending industry with exposure to marketing and/or risk domain is strongly preferred
  • 5-7+ years of data management and analytics experience
  • Proficient in Tableau, databases/SQL/SAS, and business intelligence tools
  • MS Word, Outlook, Access, PowerPoint and strong Excel skills
45

Digital Marketing Analytics Manager Resume Examples & Samples

  • Perform analytics to generate cross-channel insights and identify opportunities/actions to drive new acquisition sales as well as upgrades and renewals from existing customers to optimize conversion and revenue/profitability within the Verizon Digital channels (desktop website, mobile website, mobile app, etc.)
  • Become the Subject Matter Expert on performance of sales, service and support interactions / customer journeys across desktop/mobile site experiences and mobile app
  • Connect data/analysis findings to knowledge of business systems & processes to generate recommendations to drive profitable growth
  • Digital Analytics Business intelligence and executive reporting mainly focused around digital customer path analysis and sales/revenue performance including the design, development and implementation of complex performance analysis of online presence with the utilization of Site Catalyst including Discover, Data Warehouse, Report Builder and Data Workbench
  • Design, develop and deploy data visualization executive-level dashboards in Tableau based on key insights and outputs from analyses
  • Conduct root cause analysis on performance and make recommendations based on advanced analytics findings on site experiences / customer paths, campaigns, site design/creative changes to optimize conversion and revenue utilizing tools such as Tealeaf
  • Develop close rate analysis for existing and prospect customers to measure customer probability to order/upgrade service and then leverage outputs from the analysis combined with digital and cross-channel customer path/journey analysis to generate recommendations to improve close rates
  • Perform analysis to identify digital actions/events/interactions which result in increases/decreases in RCM and Churn and leverage insights / real-time analysis on these unique sequences of actions/events/interactions to identify opportunities to proactively drive site changes / personalization to increase RCM and decrease churn from acquisition through the Customer tenure
  • Lead strategist for Tag Management Platform (Ensighten or Adobe DTM) and develop web analytics tag solution/requirements documentation to ensure all data is captured
  • Provide overall management (program/project management “PMO”) for all Digital Analytics requests for Tagging and Reporting, ad-hoc analysis, and deep-dive projects
  • Monitor site performance hourly/daily and take appropriate action
  • Manage, coordinate, and track results of A/B testing and outbound campaigns
  • Operate as the liaison between Digital Analytics team and IT Development team for all projects and releases within the Digital sites and app including testing pre/post deployment of changes to ensure timely and accurate reporting and insights
  • Forecast sales and revenue site performance from traffic/demand to conversion
  • Discover new opportunities to optimize the business through analytics and statistical modeling using business analytical tools
46

Digital Marketing Analytics Manager Resume Examples & Samples

  • Strategy – Strategic analysis to manage the efficient use of the email channel
  • Measurement – Manage the standards for consistent tracking of testing, targeting, suppressions, metadata, dispositions and responses associated with email
  • Reporting – Deliver and support channel level reports, dashboards and benchmarks
  • Testing – Plan, design, size, execute, track and assess testing of key campaigns/functions
  • Optimization – Conduct analysis to drive ongoing marketing optimization and a great customer experience
  • 7-10 years of experience with SAS, SQL or other database tools and languages to assemble and manipulate data
  • Experience conducting data analysis and reporting for digital marketing, landing pages and mobile sites/apps
  • 3-5 years experience with digital marketing campaign test design, reporting and optimization
  • Experience conducting analyses that result in data-driven recommendations and opportunities that solve business problems
  • Experience developing reports for insights/action using tools like Tableau
  • Experience analyzing digital marketing performance with best-in-class web analytic tools (Google Analytics, Adobe/Omniture Insight/Visual Sciences, Webtrends, CoreMetrics, etc.)
  • Exceptional time management skills, with the ability to multi-task and keep numerous tasks on track
  • Must have a demonstrated superior attention to detail
47

Marketing Analytics Manager Resume Examples & Samples

  • Bachelor’s Degree required; Advanced degree (MBA, Master) in business, marketing, statistics, or related field
  • Experience with multi-unit retail organizations with complex sales cycles as well as utilizing marketing channels for national, regional and local lead generation
  • The ideal candidate will have 10+ years in marketing, business analytics, product management, strategy consulting, and business planning roles
  • Familiar with a variety of financial forecasting concepts, practices, and procedures
  • Solid knowledge of online testing techniques and statistical techniques
  • Practical understanding of marketing channels, including both traditional and digital media, measuring individual ROI and developing channel optimization analyses and recommendations
  • Be statistically savvy
  • Strong leadership, influence, partnering and collaborative skills
  • Strong communication skills to effectively drive recommendations and land priorities across senior leaders
  • Experience in internet marketing, test & learn frameworks, large / complex / multidimensional data, web analytics, media mix modeling preferred
  • Experience with analyzing consumer, marketing data in ecommerce or a top consumer focused company is a plus
  • Experience with vendor relationships
  • Highly skilled in using tools such as Excel and Access/SQL to extract/analyze data
  • Strong data orientation: Excel power user, modeling, pivot tables, etc
  • Proven leadership in a team-oriented environment demonstrating the ability to work well cross-functionally and get things done in interdepartmentally in an effective, time-efficient manner
  • Presentation expertise, via whiteboard or PowerPoint. Be able to fine-tune the same presentation for an audience of analysts, then an audience of executives. Know when you’ve lost them and need to go back
  • Track record of interacting with high performance teams
  • Strong problem solving ability ranging from conceptualization to quantitative and modeling fluency
  • Ability to both analyze the data and provide marketing insights for growth, course correction and upside potential
48

Marketing Analytics, Manager Resume Examples & Samples

  • Must have 4+ years of extensive hands-on analytics experience: using SQL, R, or SAS to analyze data and ultimately deliver final insightful recommendations
  • Experience pulling data and analyzing customer transactional data utilizing SQL, R, or SAS
  • Experience conceptualizing, targeting, analyzing, and optimizing ROI on marketing campaigns (email, direct mail, digital) using tools like SQL, R, or SAS
  • Proven ability to formulate strategy on marketing initiatives (acquisitions, reactivation, retention, loyalty) based on analytics performed
  • Prior ETL or campaign management experience is a PLUS using tools like (Unica, Aprimo, Alterian, etc.)
49

Marketing Analytics Manager Resume Examples & Samples

  • Help companies better understand consumers and how to connect with them across markets and channels, using data and analytics
  • We build, deploy, maintain and scale marketing solutions that reduce complexity and cost
  • Offer our clients end to end solutions and services
  • Client-facing interaction including providing analyses, recommendations, presentations and advice to clients
  • Uses considerable judgment to determine solution and seeks guidance on complex problems
  • Minimum of 5 years of increasing experience in management consulting or industry
  • Minimum of 5 years delivery experience in advanced modeling environment: strong understanding of statistical concepts and predictive modeling. (e.g., AI neural networks, multi-scalar dimensional models, logistic regression techniques, machine-based learning (i.e. Azure, TensorFlow, etc.)
  • Minimum of 5 years expertise with the Microsoft suite (including advanced Excel skills with embedded Pivot Tables & Macros; advanced PowerPoint usage)
  • At least 4 years experience with predictive analytics and BI tools which may include at least two applications from R / Revo R, SAS, Python, Spark, and Tableau
  • Possess a blend of marketing acumen, consulting expertise, and analytical capabilities that can will create value and insights for our clients
  • Experience with analytic projects in the following areas: Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations, Digital, Marketing Intelligence & Competitive Analysis
  • Has project management, time management and communication skills necessary to execute the responsibilities and deliver against client expectations
  • Plan and manage own work in collaboration with the team to meet assigned deliverables in a timely manner
  • Excellent written and oral communication skills with ability to clearly communicate ideas and results to non-technical business people
50

Digital Marketing Analytics Manager Resume Examples & Samples

  • 3+ years in analytics or business intelligence
  • Bachelor's Degree in a quantitative discipline such as Math, Engineering, Business Intelligence or Statistics
  • General marketing analytics skills including: Hypothesis formation and data identification, analytic modeling using methods such as basic statistics, software-assisted segmentation, and linear regression, and presentation of results in consumable formats, including dynamic dashboards
  • Knowledge of common website analytics platforms (e.g., Adobe, Google)
  • Experience with social listening and analytics platforms, including engagement and sentiment analysis and limitations
  • Ability to develop custom approaches to complex measurement challenges such as video, social and content marketing
51

Marketing Analytics Manager Resume Examples & Samples

  • Track, report and analyze campaign results to measure progress against business goals
  • Deliver insights and provide actionable recommendations based on reported results, benchmarks, discovered patterns and all necessary context
  • Build data models to determine causality of certain performance trends, predict future impact, understand attribution and improve marketing ROI
  • Act as a consultative partner to key stakeholders within and outside of RPS to drive strategic measurement plans across initiatives
  • Define business requirements for evaluation and selection of analytics technologies and integration of new data assets
  • Bachelor’s degree in a field such as business, engineering, computer science, or applied mathematics, or equivalent work experience
  • 10 or more years’ of related experience
  • Experience working with digital analytics and marketing automation technologies
  • Knowledge of statistical methodologies and econometric modeling
  • Direct experience with analytics technologies such as Adobe Analytics, Axciom, Tableau, Hadoop, R
  • Strong technical skill with SAS, SQL, MS Excel and MS Power Point
  • Experience packaging and presenting analytical output
  • Experience in identifying KPIs, developing reports and dashboards, and data visualization
  • Ability to run statistical analyses for significance, trends, forecasts and segmentation purposes
  • Adept in connecting requirements to technology, uncovering new uses of technology and defining product evaluation criteria
  • Skilled in translating business questions into analytics requirements
  • Experience in the financial services industry is a plus
52

Marketing Analytics Manager Resume Examples & Samples

  • Leverage ‘big data’ native to Online Marketing to enhance and extend Marketing insight
  • Explore new data sources via APIs and scraping. Storing and manipulating data in AWS or similar
  • Customer analytics and segmentation -- identify and segment customer to fit use cases to optimize customer experience and improve marketing ROI
  • Predictive modeling -- develop prediction models for marketing use cases; integrate into operational systems
  • Discover and define your own work – great sense of ownership and pro-actively finding opportunity
  • Set up multi-variate testing to measure the impact of on-going campaigns and new initiatives
  • Built strong relationships with the Marketing team and communicate findings to business and technical audiences across the company
  • Strong working knowledge of SQL
  • Strong working knowledge in at least one of Java, Python and/or R
  • Experienced in Excel
  • Experienced with Omniture/ Google Analytics
  • Critical thinker, problem solver
  • Bachelor’s Degree in a quantitative field
  • Proven track-record of professional experience
  • Fun and easy to work with!
  • LI-EB1
53

Marketing Analytics Manager Resume Examples & Samples

  • Collaborates with Pharmacy business segment and Marketing leadership to identify issues and opportunities, analyze customer data, develop campaigns, design tests, and make strategic recommendations
  • Leverages statistical concepts and statistical software to design and analyze marketing tests
  • Monitors and measures the success and profitability of business and marketing programs by leveraging SQL to query internal databases, as well as SAS and Excel to analyze large sets of data
  • Manages internal client relationships with senior Marketing, business, and Insights leaders, clearly communicating results and recommendations
  • Develops insightful reports and dashboards that summarize data, illustrate trends, and provide recommendations to help drive data-driven decision-making
  • Performs customer profiling, segmentation, and data analysis to inform strategy and campaign design
  • Defines key metrics and KPIs, optimizes processes and procedures, and improves outcomes
  • Works cross-functionally with segments such as Insights, Marketing, Pharmacy, Finance, Campaign Management, and Advanced Analytics to ensure projects are executed on time, efficiently and successfully
  • Owns and drives end-to-end analytical projects, from initial identification of business needs and challenges to development of sustainable solutions, partnering with business leaders to drive positive outcomes and results
  • Provides subject matter expertise for campaign measurement, acting as the point person to explain best practices in methodology, test design, analytics, statistics, and measurement
  • Provides cross-functional challenges and recommendations for new ideas / solutions to gain acceptance from a wide range of audiences. Creates specifications for initiatives and may lead in implementation. Shares complex information related to areas of expertise and/or to gain acceptance of business solutions
  • Influences others and creates consensus within the business, building decisions by leading stakeholders to a conclusion. Identifies opportunities and makes appropriate recommendations to improve processes and/or operating efficiencies. Works cross functional to identify potential business risks and strategies to deliver business solutions. Makes actionable recommendations to appropriate stakeholders
  • Leads cross-functional project work streams and ensures key initiatives are completed within budget and on time to meet business units’ needs
  • Makes actionable recommendations to increase operating efficiencies and communicates recommendations effectively, tailoring communications appropriately to different audiences
  • Builds understanding of the specified area and performs as a SME to key stakeholders. Utilizes knowledge to assist business leaders in leveraging ways to grow their business. Maintains involvement at tactical level throughout the year. Maintains knowledge of competitive / industry trends to stay abreast of best practices
  • Guides and mentors less experienced team members, as necessary. May provide subject matter expertise to the business. May participate in teaching and training members of the work team
  • LI-AC1
  • Bachelor's Degree and at least 2 years of experience in marketing, campaign measurement, statistics, management consulting, promotions, retail, analytics, pricing, consumer packaged goods, health care, insights, vendor collaboration, consumer research, inventory, category management and/or business analysis OR High school Diploma / GED and at least 5 years of experience in marketing, campaign measurement, statistics, management consulting, promotions, retail, analytics, pricing, consumer packaged goods, health care, insights, vendor collaboration, consumer research, inventory, category management and/or business analysis
  • At least 2 years of experience in utilizing of statistical concepts for direct/digital marketing and/or experimental design (A/B test design, sampling, measurement)
  • Experience with MS Office Suite expertise in Excel and PowerPoint required
  • Experience with statistical software packages such as SAS strongly preferred
  • Experience using SQL strongly preferred
  • Experience identifying operational issues and recommending and implementing strategies to resolve problems
  • Experience with project management (for example: planning, organizing, and managing resources to bring about the successful completion of specific project goals and objectives)
  • Experience collaborating with internal and external resources to develop strategies that meet department goals within budget and established timelines
  • Experience leading cross-functional teams
  • Master's Degree in quantitative field (e.g., statistics, mathematics, engineering, computer science) OR MBA
54

VCO Lifecycle Marketing Analytics Manager Resume Examples & Samples

  • Analyze marketing efforts for VCO customer acquisition, customer engagement and retention, providing insightful and actionable recommendation to improve the overall efficiency of these programs. This will include driving strategic thinking and analysis to answer BIG questions across the value chain (e.g. cross channel attribution, lifetime value of a prospect, media mix modeling, how to define success for campaigns, A/B tests for various marketing/email campaigns etc.)
  • Support the development of the tech stack/infrastructure to support the acquisitions and engagement programs. Identify new opportunities to test, grow and iterate our programs, channels and retention models across PC, tablets and mobile devices using data and sound analytics
  • Build a body of knowledge on social / digital/ email performance with the objectives of informing future decisions on content, partners and strategies as well as contributing to thought leadership
  • Provide thought leadership and advice by leveraging data, metrics, and insights to be shared with internal teams, senior management, and external clients
  • Work in collaboration with the Global Measurement/ Analytics/ Strategy team to ensure that KPIs for NA marketing initiatives are accurately represented at the global marketing function level. Be the voice of the end user, gathering feedback and funneling into reporting and analytics roadmap
  • Facilitate sharing of best practices across global and local marketing teams, functional partners and agencies
  • Bachelor's degree in Business, Marketing, Economics, or related field required. MBA preferred
  • 8+ years’ experience with 2-4+ in management consulting and/or business analytics preferred
  • Execution and/ or analytics experience with social, digital and email channels
  • Demonstrated success at structuring, managing, and coordinating complex cross-enterprise projects and processes with multiple stakeholders at both senior and junior levels
  • Proven ability to partner, communicate and manage/navigate through multiple disciplines and organizational groups in a highly matrixed organization
  • Superior analytical and problem solving skills, with demonstrated intellectual and analytical rigor applied to a wide variety of business and marketing problems
  • Strong executive presence and ability to clearly communicate to senior leadership
  • Strong interpersonal and leadership skills to influence and build credibility as a "peer" with Global Functions and Regions
  • Team oriented, collaborative, and flexible, with excellent presentation skills, including strong oral and writing capabilities
  • Advanced level PowerPoint and Excel required; Must have experience with Google Analytics, Tableau, Microstrategy (or similar BI tools), Excel, and SQL skills. Hadoop, Marketo systems, email marketing experience a plus
55

Marketing Analytics Manager Resume Examples & Samples

  • Responsible for cross-channel marketing analytics to assess the effectiveness and impact of marketing programs, uncover insights and develop recommendations to drive growth
  • Proficient in various analytics techniques including modeling, forecasting and multivariate analysis to answer critical business questions
  • Analyze customer / prospect profile and interaction data to develop segmentation suitable to develop and run scalable marketing campaigns
  • Experience designing tests/experiments using A/B and multivariate techniques including interpretation and framing of results with statistical significance/confidence intervals
  • Expeditiously handle ad-hoc list pulls and on-the-fly analytics requests from executive team
  • Ensures alignment and consistency with Corporate definitions and metrics
  • Identify and troubleshoot data quality issues for prompt resolution with referral or escalation as applicable
  • Work with Digital marketing, Campaign marketing, Regional marketing, Events, Sales, Product & other teams as required to drive the business forward
  • Minimum 5 years of business analytics experience; marketing analytics helpful but not required
  • Requires degree in quantitative field (Mathematics, Finance, Computer Science, Engineering, Economics, etc.); MBA preferred
  • Proficient with predictive analytics (e.g. statistical/regression, decision tree, machine learning) and tools (e.g. Alteryx, R, SAS, SPSS, Oracle Advanced Analytics, etc.)
  • Familiarity with VBA coding to develop custom excel based macros used in managing and processing large data strongly preferred
  • Strong problem solving, critical thinking, analytical skills
  • Intellectual curiosity and demonstrated business acumen
  • Substantial attention to detail, ability to work in a fast paced, changing environment and manage multiple projects simultaneously is required
  • A track record of performance excellence meeting targets and objectives
  • Strong organization and communication skills, including ability to tailor communication to audience to achieve desired results
  • Comfortable handling ambiguity, able to anticipate and adapt to change, is flexible and resilient
56

Marketing Analytics Manager Resume Examples & Samples

  • Determine optimal quantitative research, techniques and design to drive strategic, foundational consumer learnings
  • Utilize analytic processes and tools to translate data into insights, and insights into top and bottom line impacts
  • Become a strategic business partner with Brand leadership as well as cross functional peers across the organization
  • Create and use tools for ongoing analytics and KPI reporting to leverage various forms of data including agency media metrics, Nielson, IRI, store level sales, pricing, marketing mix and trade
  • Drive marketing analysis for major brands, including securing data inputs, modeling, interpretation, results and implications to marketing activities
  • Ensures key insights and results are tracked, summarized and documented for dissemination across organization
  • Develop and apply data mining capabilities to optimize marketing activities in all channels including ecommerce and the customer journey
  • Support media agency relationship and evaluate all aspects of investment prioritization, portfolio media planning, and ROI measurement
  • Lead development of predictive analytical solutions to prioritize and reallocate investments & activities across growth drivers spanning A&M, Pricing and In-Store Execution
  • Minimum five (5) years of experience in marketing data analytics preferred
  • Bachelor’s degree from an accredited institution in Economics, Statistics, Mathematics or related field. MBA or other advanced degree a plus
57

Marketing Analytics Manager Resume Examples & Samples

  • Defining and implementing a methodology to measure the incrementality of digital advertising in a programmatic fashion,
  • Developing closed loop conversion mechanisms supporting the management of bids in real time based on the true incremental value of every ad impression,
  • Creating a set of standardized methodologies and processes to support controlled AB tests aimed at achieving a diverse set of goals
  • 4+ years of experience in Marketing Analytics in a big data environment
  • Expert in Excel use for data analysis and modeling
  • Ability to generate ideas and solve problems independently
  • Complete fluency and excellent writing skills in English
  • Working knowledge of SQL and relational databases usage
58

Marketing Analytics Manager Resume Examples & Samples

  • Build a strong analytical foundation for the marketing team, ranging from understanding users to measuring campaigns and creating dashboards
  • Hire and manage the analytics team
  • Implement and analyze A/B or Multi-Variate Tests
  • Use tools such as SQL, Excel and Tableau to work efficiently at scale
59

Marketing Analytics Manager Resume Examples & Samples

  • Partner with marketing managers to create measurement plans for their campaigns
  • Create dashboards and a process to review campaign performance by leveraging effective attribution models, identify trends, forecast future performance, and present findings and recommendations to the team
  • Proactively analyze funnel data to identify trends in the business that require action, from marketing spend to pipeline and bookings
  • Create and manage operational reports/dashboards in Tableau and Salesforce.com to track the effectiveness of cross-channel marketing campaigns and events to support data-driven business decisions
  • Train and support end-users to access and analyze the results of their campaigns
60

Marketing Analytics Manager Resume Examples & Samples

  • Perform ad-hoc analysis, BI requests and Data Extractions using SAS, Hive, Python and other quantitative tools
  • Write SAS code to read input data, build and update models and create output data/reports
  • Prepare results reports and develop actionable insights
  • 5+ years of experience in data analytics
  • Must be an energetic team player with the ability to collaborate effectively with team members, business partners, and vendors. Good presentation skills
  • Bachelors/Post Graduate in quantitative field such as Statistics, Mathematics, Operational Research, Computer Science, Economics, or Engineering
61

Digital Marketing Analytics Manager Resume Examples & Samples

  • Designs, directs, and plans for campaign testing and analysis for providing recommendations for digital marketing budget
  • Forecasts digital marketing results
  • Develops and grows web analytics practice. Designs and enhances digital analytics strategy and approach. Analyzes web analytics to optimize strategies and tests new channels to determine effectiveness of those strategies
  • Designs, develops and enhances omni channel multi touch attribution by implementing universal analytics and additional attribution tools, as well as developing and designing attribution business rules based on data and campaign channels
  • Designs and delivers reporting for senior management, to include communication of analysis results and recommendations to business stakeholders
  • Stays abreast of industry knowledge, technology, development, and trends that can influence current and future direction for digital marketing
  • Bachelor’s degree in Business, Marketing, or
  • 5+ years experience in digital marketing
  • Strong Microsoft skills to include Word, Excel, and PowerPoint
  • Experience in using web analytics tools, developing tagging requirements, testing and analyzing digital data, online campaigns and presenting findings
  • Strong knowledge of Google Analytics and/or similar products, as well as a strong understanding of how to create, test and debug tags
  • Strong analytical and data interpretation skills
62

Email Marketing & Analytics Manager Resume Examples & Samples

  • Champion of email analytics. Run, analyze, interpret and present digital data in a meaningful, user-friendly manner. Draw conclusions from data and recommend actions. Continually update data and information. Excellent data mining and Excel skills
  • Provide analytical leadership in collaboration to 1) outline what business questions need to be solved and 2) develop email marketing strategies based on data, facts and analysis, and results monitoring
  • Develop standardized data governance and reporting according to established KPI’s
  • Run and distribute quarterly reports across all brand divisions
  • Direct and manage tactical execution of external integrated marketing campaigns
  • Manage relationships with internal and external partners
  • Provide digital design and creative/content support as needed
  • Very strong skills in Microsoft Excel
  • Familiar with email service provider systems, tools and processes
  • 5+ years in digital marketing reporting with concentration in the email channel
  • Manage multiple projects at the same time
  • Manage timelines and schedules effectively
  • Provide recommendations based on reporting to enhance program
  • Think independently and make decisions
  • Take initiative and provide solutions to challenges
  • Be adaptable to shifts in priorities
63

Digital Marketing Analytics Manager Resume Examples & Samples

  • Create digital dashboards and performance summary reports for various business units and management for all digital properties (digital campaigns, website, intranet)
  • Provide ad hoc reports and analysis to quantify the impact of online marketing campaigns, content, tools, and other key initiatives. Provide insights and recommendations, based on web data, to support continuous improvement of these programs
  • Complete impact analysis for online marketing vehicles. Identify areas of opportunity to further improve profitability
  • Provide ad hoc training of web tools - specifically Adobe SiteCatalyst, Salesforce Marketing Cloud and ForeSee for end users across the enterprise
  • Work with the technology team and vendor(s) to ensure business requirements are understood and being met during the implementation phase
  • Update and maintain business reporting requirements by working with the various teams to identify success events, conversion points, KPI’s and report dimensions needed to understand product success
  • Work with the business teams (product, marketing, management, sales, technology, etc.) and the vendor to ensure that reports are delivering against requirements
  • Develop and produce monthly usage insights dashboard for Senior Management
  • Develop reporting and insights to inform marketing planning
  • Collaborate with teams to build processes to audit and maintain data quality
  • Ability to contribute or run vendor evaluations
  • Bachelors Degree in related field, or equivalent work experience
  • 5+ years of relevant experience working with analytics (Adobe/SiteCatalyst, Google Analytics), tag management (Adobe DTM, Ensighten, Signal, etc.) and testing (Adobe Target, Optimizely, Maxymizer, etc.) platforms
  • Ability to read JavaScript, HTML, and CSS; ability to write a plus
  • Demonstrated ability to develop processes and use tools to ensure data quality maintenance
  • Demonstrated ability to answer business questions using analytics data and tools
  • Demonstrated ability to communicate analytic insights to non-analytic stakeholders
  • Strong team player and experience working in a matrix
  • Excellent analytic skills and fluency with Microsoft Excel
  • Experience using Analytics software such as SAS, SPSS a plus
  • Database management experience, including SQL, a plus
  • Strong communication skills preferred
  • Applies comprehensive knowledge and a thorough understanding of concepts, principles, and technical capabilities to perform varied tasks and projects
  • May contribute to the development of policies and procedures
  • Works on complex projects of large scope
  • Develops technical solutions to a wide range of difficult problems. Solutions are innovative and consistent with organization objectives
  • Completes work independently; receives general guidance on new projects
  • Work reviewed for purpose of meeting objectives
  • May act as a mentor to less experienced colleagues
64

Marketing Analytics Manager Resume Examples & Samples

  • Manage day-to-day marketing effectiveness activities such as data delivery, analytics maintenance, interpretation of findings, delivery of insights, and coordination with stakeholders
  • Provide ongoing evaluation of marketing efforts through analysis of integrated findings and insights to inform recommendations around investment reallocations to maximize defined KPIs
  • Guide stakeholders to interpret business needs into learning objectives and analytical solutions that can address their stated objectives
  • Work alongside marketing effectiveness team members who are primarily responsible for developing measurement capabilities to address stakeholder needs
  • Develop innovative mechanisms to engender adoption of marketing effectiveness among stakeholder groups across the marketing spectrum, from planning to execution
  • Actively consult stakeholders to validate, and update as needed, a defined marketing effectiveness roadmap that outlines short-term and long-term business priorities
  • Partner with the transformational organization on marketing and cross-functional efforts
  • Support the Director on Senior Management engagement and critical business needs
65

Accenture Interactive Digital Marketing Analytics Manager Resume Examples & Samples

  • Perform assessments, develop strategies, and deliver roadmaps to help clients understand their current digital analytics capabilities and opportunities
  • Deploy digital analytics platforms (Adobe Analytics, Google Analytics Premium, etc.) across digital properties including mobile web and apps
  • Develop measurement strategies and perform analysis for Client reporting
  • Manage and deploy tagging for digital analytics, paid media, and 3rd party applications
  • Analyze, interpret and visualize complex data to provide meaning and recommendations for optimization
  • 5+ years of experience in digital marketing working with digital analytics
  • 5+ years of experience using, installing and / or customizing web analytics and tag management solutions to include a technical understanding of how digital analytics and tag management solutions are deployed
  • 5+ years of experience analyzing, interpreting, and visualizing complex data from online and offline sources to provided meaning and recommendations for optimization
  • 3+ years of experience completing complex tag deployment within tools like Dynamic Tag Manager and Google Tag Manager
  • 3+ years working with web analytics and tag management solutions with 1 or more of the following
  • Adobe
  • Google
  • Tealium
  • Ensighten
  • Minimum of Bachelor's degree or higher in marketing, economics, mathematics, or technical specialty
  • Desire to work in an information systems environment
66

Marketing Analytics Manager Resume Examples & Samples

  • Conduct detailed analysis on marketing campaigns and extract data; communicate results both written and verbally to make recommendations for future campaigns
  • Administration of marketing campaign spend budget to include monthly and yearly forecasting and invoice submission to determine ROAs
  • Devising mailer strategies by focusing on targeted customer selection
  • Managing circular planning development process working cross functionally with Merchandising, Planning & Allocation, and Inventory Management
  • Produce weekly dashboards and KPI reporting including various Ad-Hoc analysis
  • Vendor management and partnership with data provider
  • Delivering various ad-hoc analysis and reporting
  • Analyzing and projecting gift bag and gift card usage and allocation
  • Oversee customer segmentation models
  • Support test setup and analysis control of marketing testing
  • Writing SQL queries for multiple campaigns
  • Statistical, financial or other quantitative studies preferred
  • 7-10 years of relevant marketing analysis experience, preferably in retail
  • Strong SQL, Oracle, and or SAS programming, database administration experience
  • Highly proficient in Microsoft Excel
  • Knowledge of reporting tools (Tableau & Micro Strategy)
  • Smart Sheet knowledge a plus
  • Familiar and proficient with large data sets, data tables, and administrative
  • Exceptional communication skills both written and verbal with the ability to interpret data providing simple, well thought out conclusions
  • Demonstrated ability to work in a fast paced, complex environment
  • Strong attention to detail, commitment to accuracy and timelessness, and exceptional organizational skills with the ability to manage multiple priorities at once
  • Other duties assigned
  • CB*
67

Marketing Analytics Manager Resume Examples & Samples

  • Define the frameworks for measuring, reporting and analyzing global marketing events results including marketing ROI and attribution
  • Assist with the QBR and executive-level marketing performance reporting. Provide deep analysis that will support solid decision-making
  • Leverage multiple sales and marketing data sources from data warehouse and data analysis tools to manage data mining/extraction for the analysis of marketing campaigns, strategic events, and sales pipeline. Synthesize results and provide actionable insights to global business stakeholders
  • Collaborate with the marketing BI and IT teams to drive the implementation of the global marketing performance reports and dashboards by leveraging the sales/marketing data warehouse and BI tool
  • Create and manage operational reports/dashboards in Marketo and Salesforce.com to track the effectiveness of cross-channel marketing campaigns and events
  • Assist with monitoring the integrity of the marketing database. Recommend and implement process improvements for automated data validation/normalization in Marketo
  • Partner with the marketing automation team to analyze data for segmentation that will help global campaign managers design targeted campaigns and optimize spend
  • 3+ years of experience in a marketing reporting & analytics function analyzing marketing data and producing standard/ad-hoc reports for performance tracking and decision-making
  • 2+ years of experience with Salesforce.com; demonstrated understanding of CRM concepts such as lead management and pipeline
  • Strong understanding of the B-to-B sales & marketing function and how its success can be measured. Understanding of the SiriusDecisions Demand Waterfall is highly desired
  • Proven experience identifying, building, and publishing marketing key performance metrics
  • Excellent oral and written communication skills for translating data insights into concise and insightful executive summaries and presentations
  • Ability to juggle multiple projects and organize time effectively. Project management experience highly desired
  • Bachelor’s degree required in business, finance, marketing, sciences or related field
  • LI-JS1
68

Marketing Analytics, Manager Resume Examples & Samples

  • Must have 3+ years of extensive hands-on analytics experience working on analytical studies from: crafting the methodology, to data mining using tools like SAS, R, SQL, and ultimately delivering final insightful recommendations
  • Experience conceptualizing, targeting, analyzing, and optimizing ROI on marketing campaigns (email, direct mail) using tools like SQL, SAS, R, SPSS, Tableau
  • Experience with test design scenarios on marketing campaigns (email, direct mail)
  • Experience with CRM tools is a plus i.e. Salesforce, Unica, Eloqua, Marketo, Aprimo
69

Marketing Analytics, Manager / Senior Manager Resume Examples & Samples

  • Serve as the subject matter expert for Strategic Operations data at Marketing meetings and hold detailed discussions with key stakeholders to understand current business needs and identify specific data/analytics requests
  • Must be self-motivated and interested in continually learning, growing adapting with a highly driven team of data and systems experts
  • Facility with appropriate word processing, spreadsheet, presentation and related standard software
  • Good team member skills; must work well with others
  • Ability to initiate and manage day-to-day tasks effectively
  • Ability to organize and present data
70

Marketing Analytics Manager Resume Examples & Samples

  • Leverage data to provide ongoing insight into the growth strategy and effectiveness of the Loyalty Program
  • Develop and distribute analytical reports to track loyalty program and CRM campaign performance including segmentation analysis, and other analytical techniques to improve consumer insight, retention and loyalty
  • Standardize and automate the day to day reporting and monitoring of the loyalty programs
  • Recommend new or improved marketing, and/or tests, based on analytical results
  • Measure the success of the program against pre-established thresholds
  • Monitor the cost of the program against pre-determined budget criteria
  • Develop a social listening strategy and process
  • Analyze marketing activities and campaigns, (i.e. Promotions, Product Launches, Events, etc.)
  • Own relationship with NPD and support the business in understanding and interpreting the data over time
  • Bachelor’s degree and 3-5 years of hands-on work experience preferably in Marketing, Strategy, Data Insights
  • Outstanding analytical abilities, enjoys working with numbers
  • Solid direct marketing, retention and loyalty program management experience
  • Results oriented person with strong oral and written communication skills
  • Ability to successfully participate on multiple team projects simultaneously and produce quality deliverables on time
  • Experience collaborating with internal and external resources to develop reporting and strategies that meet department goals within budget and established timelines
  • Ability to review metrics on an on-going basis, analyze, draw conclusions and recommend immediate action
  • Knowledge in Microsoft Office (Excel, Word and PowerPoint)
  • Passion for sneakers and sports a plus
71

Marketing Analytics Manager Resume Examples & Samples

  • Synthesize large volumes of data into actionable insights to influence business and marketing strategies for the Chase Auto Finance products
  • Deliver executive reporting/dashboards to provide clear line of sight into key performance trends and metrics for management
  • Measure campaign performance and effectively communicate results and recommendations to inform future initiatives
  • Bachelor's degree in a quantitative discipline (statistics, applied economics, finance, mathematics), MBA is a plus
  • Ability to lead projects and collaborate across diverse functional teams
  • Demonstrated proficiency and use of various analytical tools and techniques (SAS, SQL, statistical modeling)
  • Self-motivated, independent, positive thinker
  • Generally 7-10 years of related experience
72

Digital Marketing Analytics Manager Quill.com Resume Examples & Samples

  • Focus for this role is on digital search vehicle support- SEO/Natural Search, SEM/Paid Search, Product Listing Ads (PLAs), Comparison Shopping Engines (CSEs), Affiliate Marketing, and Display/Retargeting
  • Manage analytical process to effectively deliver timely, insightful and actionable analyses in support of digital marketing team. Interface with internal clients to understand requests, prioritize, and set deadlines. Deliver high-quality analysis on time and within budget
  • Lead the on-going development and support of Quill’s Digital Marketing data model
  • Leverage data processing software (Alteryx) to automate the aggregation of various vendor data sources into a master Digital Marketing database and blend the data using a reporting visualization platform (Tableau). Responsibilities will include data model development (40%), vehicle reporting (30%), and communicating marketing insights (30%)
  • Apply analytics techniques to augment existing data sources and design creative, innovate solutions for budget management, goal-setting, and testing
  • Guide marketing partners to deliver a superior customer experience through campaign optimization
73

Marketing Analytics Manager Resume Examples & Samples

  • Provide analysis and insight for growing the corporate customer file
  • Evaluate analytics to drive strategic recommendations for future campaign improvements
  • Report final campaign analysis and go-forward changes to stakeholders
  • Work closely with outside vendors in optimizing marketing efforts and email initiatives
  • Utilize analysis to correlate marketing initiatives (such as digital, print and media campaigns) to the growth of our customer file
  • Mine business analytics and drive consumer insights and trends
  • 8-10 years experience in retail marketing analytical positions (inclusive of digital and omni-channel initiatives)
  • Proficient with Microsoft Office applications, especially Excel
  • SQL experience necessary, SAS experience a plus
  • Able to prioritize and manage multiple projects
  • Good presentation skills, notably to effectively communicate detailed analyses at an executive summary level
  • Able to work independently with minimal direction
  • Ability to manage multiple workflows while adhering to multiple timelines
74

Senior Marketing Analytics Manager Resume Examples & Samples

  • Create and execute overall acquisition and growth strategy for paid, email and SEO channels
  • Drive the implementation of new scalable, cost-efficient campaigns and maximize ROI
  • Apply mathematical/statistical analysis to uncover and improve both existing and new opportunities related to customer acquisition, retention and conversion
  • Manage a continuous, meticulously planned and documented testing approach which delivers consistent channel growth and performance improvements against KPIs
  • Identify short term opportunity and long-term strategy for automation amongst all three channels, reducing manual overhead; partner with the tech team and own the roadmap to delivery
  • Guide and manage 2 in house channel managers and multiple 3rd party service providers
  • Maintain a firm grasp of the competitive landscape, industry trends and third party data sources to constantly identify new marketing opportunities
  • Build and monitor mechanisms through A/B testing to continually identify opportunities to drive measurable improvements for all channels
  • Drive display and retargeting programs focusing on customer acquisition
  • Drive International strategies to acquire new customers across the globe
  • Integrate social display and PPC ad platforms to create profitable growth audiences
  • Lead, develop and mentor channel managers, while serving as the SME for SEO and driving adoption across the organization
  • Candidates with an MBA and/or master degree in a quantitative field are preferred
  • Proven analytical and quantitative skills; ability to use hard data and metrics to back up assumptions, provide clear communication through basic statistical methods, visual analysis and develop business cases
  • Advanced Excel skills. Utilization of advanced statistical platforms such as R or Python is preferred
  • Strong drive for execution and delivering results. An ambitious self-starter with excellent follow-through skills to develop ideas independently and thrive in fast-paced environment is crucial
  • Demonstrated ability and willingness to roll up sleeves and execute to drive improvement
  • Impeccable written and oral communication skills
  • 3+ years of experience of building and managing people/skills to effectively direct team’s efforts toward goals
  • Programmatic marketing experience
  • Expert in R and/or Python
  • Identifies potential technical and integration risks, key milestones and paths to mitigate risks
  • Provides vision and conducts analysis for poorly-defined business problems
75

Operation Marketing Analytics Manager Resume Examples & Samples

  • Utilize existing systems to publish and present reports on status and performance
  • Develop ad-hoc analysis and reports based on needs of marketing team and analyze marketing metrics to identify cause-effect relationships
  • Provide recommendations based on ongoing analysis, as a key input into ongoing marketing plans and tactics
  • Develop and implement cross-functional processes and procedures in support of marketing objectives
  • Measure trends over time and using data to inform critical business decisions
  • Work across groups to gather, share, or report on marketing influence
  • Closed loop reporting throughout the sales cycle
  • Set up the right tools and processes to drive measurable improvements in the marketing funnel
  • Simplify complex data for easy consumption by everyone in marketing from individual contributors to executive leadership
  • Provide integrated analytical solutions across various customer types and channels, and leveraging that for in-market action plans
  • Mining multiple data sources to share a complete view of the marketing funnel, and identify areas for improvements
  • Provide other operational support as necessary including managing project tasks, timelines and deliverables as needed
  • 5 years in the Telecom industry
  • Deep understanding of SFDC, Hubspot and Google Analyics
76

Marketing Analytics Manager Resume Examples & Samples

  • Help answer ad-hoc big (and small) questions by analyzing company data from any and all channels and sources that drive the leads, pipeline and bookings of our various teams
  • Continually monitor performance of metrics to identify new trends or flag potential issues
  • Develop reporting dashboards and help forecast monthly and quarterly results based on historical trends and understanding of marketing activities
  • Regularly report findings and ongoing KPI’s to marketing and sales teams to provide visibility into business performance and to help aid decision-making
  • 3+ years prior experience in an analytics, business intelligence role, or strategy consulting role
  • Experience with a web analytics platform (e.g. Google Analytics) and business intelligence tools (e.g. Tableau, GoodData, Bime)
  • Advanced user of Excel
  • Comfortable presenting data and providing recommendations with confidence to senior level stakeholders, even when there is ambiguity involved
  • Strong intellectual curiosity combined with a knack for recognizing correlations, trends, and statistical irregularities. Interest in sharing and learning
77

Marketing Analytics Manager Resume Examples & Samples

  • 6 years of experience in marketing analytics, business analytics, or a comparable field, including digital, media, and marketing measurement
  • Experience with managing and developing a team
  • Experience with conceptualizing brand and marketing campaign measurement and optimization frameworks that help drive business impact and the optimization of campaigns
  • Experience in establishing, implementing, and socializing best practices effectively with both technical and non–technical stakeholders
  • Experience in calculating incremental lift from marketing campaigns preferred
  • Experience in working with B2B or B2G companies in sales or marketing preferred
  • Experience in working with multivariate testing tools, including Adobe Test and Target preferred
  • Experience in working with IT or other technical digital stakeholders to implement or update analytics tools preferred
  • Knowledge of traditional and innovative research and evaluation methods for brand health preferred
  • MS degree preferred
78

Marketing Analytics Manager Resume Examples & Samples

  • Build and validate consumer marketing risk and response model models
  • Provide analytic support and develop new criteria and/or strategies for loanDepot’s Consumer Lending risk, operations, finance department
  • Compile appropriate data, apply multidimensional data aggregation, perform profile analysis (based on time, location characteristics and other dimensions using transaction level details), and evaluate impacts using optimization and/or classification algorithms
  • Projects will include developing risk and response models for direct marketing, lead quality analysis, remarketing strategies, renewal strategies, pricing, line assignment and renewal optimization
  • Minimum of 8 years of experience, 3 years’ experience specifically developing statistical risk models for a financial institution
  • Bachelor’s degree in areas including Mathematics, Computer Information Systems, Statistics, Economics or Finance. Advanced degree desired
  • Must have in-depth knowledge in applying classification/decision tree algorithms, sequencing/association tools, and/or other fraud detection techniques for deposit risk and fraud management decisions
  • Strong data handling, interpretive, and problem solving skills with the ability to process large volume of transaction level data and efficiently derive actionable results taking into consideration operational aspects and risk impacts
  • Strong programming skills in SAS programming, Matlab, R/S+ or other equivalent statistical/econometric estimation tools
  • Excellent inter-personal and communication skills (both written and oral) are required, as the incumbent will collaborate in a project-oriented environment in a matrix set up and present results to internal business clients and senior management
  • The incumbent should possess an understanding of the risk management practices of consumer lenders
79

Insights & Marketing Analytics Manager Resume Examples & Samples

  • Responsible for global leadership of IBG Insights and Analytics, overseeing insights and analytics strategy, coordinating execution through Area Insights and Analytics teams
  • Supervise and manage the Insights and Analytics team consisting of Analytics and Data Visualization, Market and End User and Product/Category insights
  • Proactively identify needs for the Insights/Analytics group and communicate to ICM Leader
  • Identify and understand business group/Division/Industrial and Safety Market Center (ISMC) needs and define requirements/questions to be answered by data/insights
  • Align and collaborate with corporate marketing insights and analytics teams
  • Manage demand and supply in relation to insights and analytics initiatives to ensure the most relevant activities are being prioritized and are aligned to division and ISMC needs
  • Maintain ownership of the Insights and Analytics budget and investment decisions, and hold accountability for results
  • Actively monitor market trends/innovations and integrate into team strategy to maintain relevance and stay competitive
  • Consistently monitor team needs and advocate for training to foster an environment of continuous development
  • Minimum of twelve (12) combined years of experience in marketing, marketing consulting, insights and/or analytics
  • Minimum of five (5) years of proven strategy development experience
  • Minimum of three (3) years of team leadership experience
  • MBA or graduate studies in analytics/insights field
  • International management and collaboration experience
  • Executional skills and background
  • Ability to pull together a story and make it actionable
  • Strong project management and organization skills
80

Marketing Analytics Manager Resume Examples & Samples

  • Function as primary point of contact with business partners in relation to ad hoc analytic requests
  • Communicate with business partners, providing them with regular project status updates
  • Extract and analyze data, functioning as an internal consultant to business partners, providing them with recommendations to drive the business forward
  • Create reports, dashboards and visualizations using a wide variety of tools
  • Complete multiple projects concurrently and meet deadlines
  • Bachelor's Degree in Computer, Information or related science field
  • Ability to write intermediate level SQL code
  • Minimum two years of professional experience with business intelligence reporting, dashboards and data visualization tools such as Tableau, Eloqua Visualizer or Oracle OBIEE
  • Experience manipulating and analyzing large volumes of data
  • Fact driven and analytically-minded with excellent attention to detail
  • Proven ability to handle multiple projects simultaneously
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Marketing Analytics Manager Resume Examples & Samples

  • Design an approach to maximize the use of data (salesforce.com, digital campaign reporting, social media engagement metrics, etc.) as a vehicle to power and optimize our regional and local marketing initiatives to help grow the business
  • Oversee quarterly media monitoring reporting to measure the impact of local marketing activities in gaining market visibility
  • Provide guidance and support to local marketing leads regarding where our leaders can best interact with clients (boards, business and technology organizations, non-profits, etc.)
  • Establish and manage processes to track and report marketing KPIs – working with local marketing leads - using a marketing scorecard for North America
  • Design and build dashboards in Salesforce.com to report marketing activities in our 5 regions in North America plus Canada and each of our key markets (cities)
  • Perform deep dive analysis and present actionable insights for specific marketing initiatives
  • Collaborate with local marketing leads to monitor and maintain campaign and event activity owned by the North American marketing team keep leadership informed about relevant marketing/relationship development opportunities
  • Ensure that the North America marketing team is actively inputting marketing activities, costs and results into salesforce.com
  • Provide ad hoc reporting and list generation for the North America marketing team
  • Capture best practices from various marketing teams across Accenture to ensure efficient and effective data capture and reporting
  • Manage off-shore Marketing Operations resources, where applicable, support database marketing and reporting efforts
  • Create and oversee data analytics governance processes
  • Bachelor's Degree or other 4 year University Degree; graduate degree and/or special studies in analytics a plus
  • Minimum of 10 years of experience with strong emphasis in the research and analytics
  • Understanding of salesforce.com and willingness to become a skilled user
  • Expert at Excel; proficient with other MS Office products
  • Experience working in a large enterprise environment
  • Proficient user or willingness to learn Tableau
  • Experience in measuring social media, mobile, and digital marketing campaign efforts
  • Demonstrated experience with and passion for technology. Additionally, be able to learn quickly and have a naturally curious mindset
  • Strategic mindset with the ability to see the big picture
  • Possess outstanding strategic planning skills and an ability to bring plans to life at speed
  • Strong analytical mindset and skills, including the ability to break down complex data scenarios into digestible components
  • Executive level presence and influence
  • Ability to manage multiple projects under tight deadlines
  • Strong communication, presentation, project management and critical thinking skills
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Marketing Analytics Manager Resume Examples & Samples

  • Partner with key stakeholders including Corporate Marketing, Business Development, Field Marketing, Product Management and Sales Management to develop a clear understanding of the impetus for and objectives of global and regional marketing initiatives
  • Develop and refine as necessary metrics that will connect marketing activities to business performance and assist stakeholders in achieving annual goals
  • Design and construct both standardized and custom analytics tools, dashboards and reports
  • Utilize multiple systems/sources including CRM, Adobe Analytics, 3rd party reporting, and market research to aggregate data for analyses
  • Perform historical analyses to identify trends, risks and opportunities
  • Perform analyses that will provide a clear understanding of marketing campaign performance and enable optimization of multi channel tactics, messaging and budget allocation
  • Develop insights to help drive marketing, sales and business decisions
  • Enhance sales and marketing stakeholder understanding of customer behavior
  • Assist in improving marketing personalization to increase customer satisfaction and program ROI
  • Help marketing teams elucidate and optimize the buyer’s journey to facilitate content consumption and lead generation
  • Proactively recommend modifications to marketing strategies
  • Clearly and concisely articulate analytics findings to internal stakeholders in the form of reports and presentations
  • Drive the adoption of marketing analytics by demonstrating applications and value across appropriate Waters Global Markets, Applied Technologies and Instrument Technologies groups
  • Work with Waters Web Marketing, Customer Resource Management and Information Technology groups to evaluate/implement/improve existing or new marketing analytics tools and processes
  • Stay current on the latest marketing analytics methodologies, platforms, and best practices
  • BS or MS in Marketing, Computer Science, Math, Statistics or related field of study. MBA a plus
  • Extensive experience in marketing analytics, including web analytics and digital marketing
  • Experience with Excel including advanced functions such as statistical analyses
  • Experience with marketing analytics, social media monitoring and business intelligence tools (e.g. Adobe Analytics, Tableau, SAS)
  • Experience working with CRM platforms
  • Ability to work independently, manage multiple projects simultaneously and thrive in a fast-paced, deadline driven environment
  • Experience working as a team member on cross functional program teams
  • Excellent written and verbal communication skills. Ability to succinctly summarize key findings and articulate a clear story with data and then translate to marketing/business implications
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Marketing Analytics Manager Resume Examples & Samples

  • Design, develop, deploy and support reports and dashboards to meet the needs of the marketing team and other stakeholders
  • Collaborate with the marketing team to ensure tracking of all marketing campaigns
  • Work with marketing team to pull campaign files and audience segments
  • Manage channel attribution, forecasting, and other statistical related requests for the marketing department
  • Work with business teams to gain a rich understanding of their business, analytical, and reporting needs, including the identification of critical metrics and KPIs
  • Document analytics requirements for projects and campaigns
  • A minimum of 2 years of experience working in a quantitative role
  • A minimum of a Bachelor's degree in Mathematics, Engineering or related field
  • SQL or other query language required
  • Knowledge of Salesforce or other CRM tool preferred
  • Experience with Google Analytics or Adobe Analytics a plus
  • Strong analytical skills with an ability to transform data into actionable insights
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Casino Marketing Analytics Manager Resume Examples & Samples

  • You’ll be a key player in analyzing marketing spend and campaign performance across our diverse portfolio of properties, as well as our corporate departments
  • You will be relied on to review findings, make recommendations, and provide insight into how to improve our allocation of marketing dollars and performance measurement while prioritizing critical projects
  • Balance new insight against current projects and continually seek innovation through ongoing networking and research efforts
  • As a battle-tested professional, we’ll look to you to manage multiple projects and supervise your junior team. This is your chance to leverage your skills toward growth and advancement within an organization that is a global leader in the gaming / entertainment / hospitality industries
  • Bachelor’s degree in Marketing, Finance, Applied Mathematics, Industrial Engineering or other related field
  • At least 5 years of experience in relevant subject area expertise (e.g., industry or function)
  • Proven ability to drive business performance through operational insights and analytics
  • Advanced Excel skills, Cognos or similar Business Intelligence system
  • Demonstrated understanding of general marketing principles and strategy components
  • Experience with data visualization
  • Ability to turn data into an actionable story for Enterprise Analytics to act on consistently
  • Strong relationship building, verbal and written communication and presentation skills
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Marketing Analytics Manager Resume Examples & Samples

  • Evaluate and develop business case analytics in support of rewards engineering, UltimateRewards.com initiatives, and marketing campaigns
  • Effectively communicate analysis results and recommendations to management
  • Bachelor's degree in a quantitative discipline such as business, finance, economics, engineering, or mathematics. MBA preferred
  • 7+ years analytics experience within marketing, finance or risk analysis. Finance services industry experience preferred
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Marketing Analytics Manager Resume Examples & Samples

  • Understand the drivers underlying performance trends across marketing channels
  • Apply expertise in quantitative analysis and data mining; presentation of data with a focus on actionable analytics
  • Use big-data and internal systems to see opportunities to optimize performance
  • Inform, influence, support decision making for channel partners
  • Evangelize advanced reporting and self-serve tools to improve daily operations and processes
  • Function independently with limited supervision, actively taking ownership of key analytical projects
  • Identify new levers and patters influencing performance – including new traffic patterns (mobile) and repeat purchase trends
  • Experienced in modeling, statistical analysis, and business intelligence
  • Ability to present and articulate the business value of complicated analysis to a diverse group of partners
  • Comfort mining data and working with large data sets
  • Ability to navigate ambiguous situations
  • Entrepreneurial and creative approach to work
  • BA Required, Economics / Mathematics / Marketing preferred (MBA or advanced degree a plus)
  • 3+ plus years of related work experience required
  • Strong analytical/modeling skills with ability to convert raw data into actionable insights
  • Solid grounding in statistics and modeling techniques using various methods (clustering, decision trees, random forest, etc)
  • Proficiency with tools and programming languages such as R, Python, Java, SAS
  • Experience writing advanced SQL
  • Familiarity with BI tools such as Tableau and Qlikview a plus
  • Knowledge of cloud computing platforms a plus
  • Experience with Hive and Hadoop a plus
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Marketing Analytics Manager Resume Examples & Samples

  • Build dashboards and reports for weekly, monthly and quarterly distribution to senior stakeholders for high-level understanding of impact of sales initiatives
  • Provide ad-hoc analysis on various marketing, merchandising or strategic initiatives as necessary
  • Understanding of basic marketing principles and experience with marketing-campaign measurement, business intelligence tools and web-analytics platforms
  • Expert level understanding of Microsoft Office suite especially Excel and PowerPoint
  • Ability to visually transform data into meaningful insight into the business
  • Strong working knowledge of relational databases and SQL query language. Experience with SAS a plus
  • Excellent analytic and problem-solving skills
  • Ability to work and multi-task in a fast paced retail environment
  • Outstanding presentation skills and ability to present point of view to leadership team
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Marketing Analytics Manager Resume Examples & Samples

  • Undergraduate degree in Marketing / computer science, statistics or Finance. MBA a plus
  • Five-year minimum prior experience in business intelligence or data analysis. Experience examining Marketing and Sales business processes in a high-tech software environment is required. SaaS experience is a plus
  • Must possess excellent analytical skills, be detailed oriented and derive critical insights independently. Must have excellent written and verbal communication skills
  • Advanced Excel skills including modelling are required. Salesforce experience a must. Tableau and SQL an important plus
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Marketing Analytics Manager Resume Examples & Samples

  • You will report, measure and analyze marketing campaigns as they relate to the profitable acquisition of new customers
  • You will develop strategy for consistent metrics, reporting, testing, analysis, and forecasting to support marketing decision-making and improve our understanding of marketing performance for individual channels and across all channels
  • You will identify actionable insights and provide recommendations for marketing optimization and budget allocation across marketing channels
  • You will quantify marketing impact and efficiency, return on investment (ROI) and marginal return on investment(MROI) across digital and direct channels. Additionally, you will build attribution models for attributing true drivers and impact of multi-channel/multi-touch marketing
  • You will craft targeting and segmentation schemes to optimize marketing spend
  • You will synthesize data into succinct presentations that influence senior management decision making
  • You will use reporting tools such as Google Analytics, Heap, Tableau, and other technologies to gain insights about customer segments, their behaviors and preferences. Provide strategic advice on how to bring to bear these insights
  • Bachelor’s degree in Econometrics, Statistics, Operations Research, Analytics, or other highly quantitative field (Master's degree preferred)
  • 4+ years professional experience in analytics or other quantitative disciplines. Some financial services or consulting experience is highly preferred
  • Experience with data visualization tools i.e. Tableau and QlikView
  • Experienced in use of SQL and SAS, or other relevant tools for data-mining, such as R or Python
  • Ability to communicate in both written and verbal form to senior leadership. To be successful in this capacity, you should be able to communicate complex ideas in both technical and user-friendly language
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Marketing Analytics Manager Resume Examples & Samples

  • Develop statistical and optimization models to provide insights and helps optimize customer segmentation
  • Develop models to predict customer lifetime value
  • Construct promotion and content forecasts for customer clusters
  • Support design, set up, and evaluation of hypotheses testing
  • Develop reporting on customer metrics
  • Track and analyze model parameters and estimates over time
  • Collaborate closely with Marketing, Merchandising, and IT Teams to improve data pipelines
  • Execute ad hoc data analyses in response to business requests
  • Master’s degree in mathematics, statistics, or related field
  • 5-7 years in analytics role including experience in advanced analytics (statistical modeling)
  • Experience working with transaction level, email, and customer data strongly preferred
  • UNICA experience a plus
  • Ability to manage external resources
  • Strong working knowledge in SAS
  • Working knowledge in Python and WEKA
  • Ability to analyze, interpret, and develop insights from complex data structure
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Marketing Analytics Manager China, Beijing Resume Examples & Samples

  • Report regional/country marketing performance including analysis of likely performance drivers and any recommended adjustments to strategy going forward
  • Provide regional context to executive level reports
  • 10+ years' experience plus relevant education
  • Strong business acumen. Ability to use data to drive actionable insights
  • Startup attitude and a passion for building new products and businesses
  • Fluently in Mandarin
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Regional Marketing Analytics Manager Resume Examples & Samples

  • Evaluate and assess the implications of marketing business impact in region
  • Implement a regional/country test and learn approach, defining any region specific campaign learning frameworks and testing new measurement & research platforms as necessary
  • Set campaign and social KPIs (working with your team in SF)
  • Support the regional marketing director/country marketing lead on all strategic or ad hoc analytic needs
  • BA/BS degree or equivalent practical experience preferred
  • Ability to work collaboratively in a matrixed org
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Marketing Analytics Manager Resume Examples & Samples

  • Forward thinking- constantly staying on top of how and why business users make decisions, and how data can enable them
  • Superior problem-solving & critical thinking skills- constantly motivated by the challenge to turn roadblocks into effective solutions
  • Can easily translate data into actionable insights and can communicate results in a clear and effective manner
  • Strong business acumen- can effectively prioritize against the ever-evolving needs of the business
  • Highly collaborative and can work effectively with cross functional teams
  • Expert in manipulation and accurate analysis of complex, high volume, high dimensional data from various sources
  • Incredible communicator with effortless storytelling and presentation skills
  • Ability to define and monitor KPIs for all features and products
  • Advanced skills with variety of different analytical/digital measurement tools such as Adobe Analytics, Google Analytics and/or comScore
  • Understanding of tagging structures for web analytics tools
  • Expertise with social media analytics, including reporting on creative for campaigns and posts
  • Ability to communicate complex concepts in easy to understand terminology, and effective communication skills across multiple levels of the organization, including management and cross functional teams
  • Strong quantitative aptitude and effective project management skills. Ability to think analytically and strategize to solve problems
  • Familiarity or with advertiser performance metrics and tools
  • Bachelor’s degree in a quantitative field: Business, Statistics, Economics, Mathematics preferred (but not required)
  • Demonstrated expertise in Microsoft Office applications including Excel, PowerPoint, Outlook, Word
  • Solid experience solving analytical problems using quantitative approaches
  • Experience working in the digital media field or automotive industry preferred (but not required)
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Regional CMM & Marketing Analytics Manager Resume Examples & Samples

  • Education and Experience
  • Market Research Abilities
  • Computer Skills
  • Leadership Abilities
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Digital Marketing Analytics Manager Resume Examples & Samples

  • Proactively analyze Google Analytics, Optimize, and other data sources to identify trends that require action
  • Partner with marketing managers & directors to create measurement plans for their campaigns
  • Create reports & dashboards and a process to review campaign performance by leveraging effective attribution models, identify trends, forecast future performance, and present findings and recommendations to the Digital Marketing team
  • Work with the Business Intelligence Team specifying marketing requirements for/and manage operational reports/dashboards to track the effectiveness of cross-channel marketing campaigns and events to support data-driven business decisions and executive reporting
  • Train and support team members, other marketing teams, and sales teams to access and analyze the results of their campaigns
  • Run multi variant tests (MVT) or A/B splits to optimize the new member enrollment process
  • 3+ years’ experience in SEO and analytics
  • Google Analytics certified
  • Master using Microsoft Excel and similar tools
  • Experience in a reporting & analytics function, preferably in the health & wellness industry
  • Strong understanding of digital marketing to the direct sales market & how success can be measured
  • Strong business analytics skills (MVT, Attribution & Measurement)
  • Experience with reporting tools like Tableau & Google Data Studio
  • Ability to leverage various data sources (external and internal) to do deep dive analyses and paint a holistic picture
  • Strong analytical and problem solving skills, with demonstrated thoughtfulness in approach
  • Must be an energetic team player with the ability to collaborate effectively with team members, business partners, and vendors
  • Ability to present findings effectively to an executive audience
  • Proactive with the ability to work independently on multiple assigned projects with limited supervision
  • Bachelors/Post Graduate in a quantitative field such as Statistics, Mathematics, Computer Science, Economics, Marketing or Finance
  • Self-starter with ability to mentor/train others
  • Highly collaborative, used to working in a consensus driven culture
  • Employee is frequently required to sit for extended periods of time and may be required to talk and listen to employees and/customers
  • Employee is occasionally required to stand for long periods of time; walk; use hands to finger, handle, or feel; and reach with hands and arms
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Marketing Analytics Manager Resume Examples & Samples

  • Own and continually optimize ongoing reporting to various channel marketing managers across online and offline media
  • Partner with the Email Marketing team to design customer segmentation and optimize targeting
  • Partner with the Brand Marketing team and external agencies to design acquisition targeting and upload custom audiences to social channels
  • Partner with Loyalty team to grow and enhance our loyalty consumer base
  • Lead campaign hindsight reporting and benchmarking across channels, working closely with marketing managers to continuously refine strategies through a test and learn approach
  • Design and implement ad-hoc testing and analysis methodologies to address strategic business questions for senior leadership
  • Use a combination of demographic, purchase, and behavioral data to tell compelling data stories about our key consumer and acquisition segments
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Marketing Analytics Manager Resume Examples & Samples

  • You will leverage ‘big data’ native to digital Marketing and actively drive actionable insight
  • You will extract information and meaning from structured and unstructured data
  • We will ask you to communicate findings to partners across the business and advocate for implementation
  • You will work closely with the Marketing teams on identifying business opportunities and take ownership of significant projects
  • We need you to challenge us and our partners to become a leader with vision at Expedia
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Senior Marketing Analytics Manager Resume Examples & Samples

  • Translate marketing and communications into measurable performance metrics
  • Identify actionable insights via data analysis, leveraging methods such as key driver analysis, customer segmentation and profiling, pattern recognition, and design of experiments
  • Design effective and impactful reports and visualizations for both large and small scale distribution, present your findings and recommendations
  • Work closely with content producers, advertising and marketing managers and web producers and developers to create, execute, and oversee the measurement plan
  • Drive site-tagging strategy and implementation for campaigns and other efforts. Oversee tag testing, spot bugs or data anomalies, and initiate corrective action
  • Conduct quantitative and qualitative surveys to better understand user needs and behaviors
  • Partner with functional area Directors to support their assessments of integrated marketing campaigns, websites and purchased and earned media to help guide strategic business decisions and marketing investments
  • Develop reports, presentations, feedback loops and continuous improvement plans that facilitate integrated change management and adoption
  • Bachelor's degree (or equivalent) with preferred concentration in Business, Marketing, Economics, Statistics, Finance, Industrial Engineering, Operations Research, or a similar analytical field
  • 5 years of experience analyzing complex data, drawing conclusions, and making recommendations
  • Fluency with descriptive and inferential statistical techniques, including experimental design concepts and their application
  • Expert knowledge of Google Analytics
  • Experience using tag management systems (e.g. GTM, DTM)
  • Understanding of SEO and SEM and how to impact results via content and website architecture
  • Experience analyzing engagement via social media, media relations and advertising
  • Provicient in using Microsoft Excel
  • Strong written and verbal presentation skills
  • Experience presenting to internal business and marketing audiences
  • MBA or graduate degree in a quantitative field preferred
  • Proficient in extracting large data sets from various relational databases using SQL
  • Proficency with machine learning algorithms
  • Scientific or other highly technical content in a business or organization highly driven by engagement with content
  • Comfort reading and understanding HTML, CSS, and JavaScript
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Senior Marketing Analytics Manager Resume Examples & Samples

  • Leads the development of Patient and HCP landscape overviews
  • Guides HCTM work, patient flow models, therapeutic category landscapes, etc
  • Periodically reviews current category knowledge, patient behavior and HCP prescribing habits with key stakeholders
  • Develops ad-hoc analyses to answer questions about the marketing environment and competitors
  • Identifies innovative and industry leading methodologies to examine marketing and promotion effectiveness
  • Works in concert with cross-functional partners to define data warehouse and business reporting (including automated platforms) requirements
  • Evaluates and identifies new analytical tools, i.e., statistical, data exploratory, etc
  • Manages and develops external vendors
  • Assures an appropriate level of knowledge of Lundbeck business and brands
  • Leads on-site contractors in terms of their knowledge of Lundbeck brands and engagement with the business
  • Assures that Brand Analytics is recognized as a center of excellence by establishing strong cross-functional communication and level of involvement
  • Accredited Bachelor’s degree in an analytically-related area, or equivalent
  • 7+ years Pharmaceutical/biotech analytics experience, with 5+ years in commercial analytics role
  • Demonstrated expertise in designing commercial analytical methods
  • Advanced ability with Excel, SAS, R, or other platforms for data development and statistical analysis
  • Complete knowledge and experience working with pharmaceutical data of all types
  • APDL data - Symphony - IMS
  • Current or prior direct management experience (at least one subordinate)
  • Ability to move from analytics to business implications, and make strong presentations of research data
  • Ability to solve complex problems by organizing project activity around business problems
  • Demonstrated ability to form or operate in cross-functional teams
  • Accredited Master’s degree in analytically-related area or M.B.A
  • Statistical training or statistical expertise
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Marketing Analytics Manager Resume Examples & Samples

  • Work with internal team members to identify and prioritize actionable, high-impact insights across a variety of marketing areas include direct mail, email, ecommerce, digital and mass media
  • Understand the marketing and data challenges, define key metrics and provide measurement and reporting solutions
  • Lead projects, monitor trends, provide recommendations and work with cross functional business units as well as senior leadership
  • Work with senior leadership as well as cross-functional business units to understand reporting and data visualization needs; Recommend attribution rules, define key performance metrics, design reports and develop reporting automation and dashboards to provide timely insights into customer behavior, as well as marketing, media and channel efficiency
  • Present and interpret key metrics and communicate reporting capabilities within organization; document and track project and team deliverables; perform ad hoc marketing analytics requests and responsibilities
  • Lead and mentor junior team and support their projects with expertise and insights into company's organization and projects
  • Bachelor’s degree in economics, business or related discipline required
  • 3-5 years of experience with a marketing or business analyst role required
  • Minimum 2 years of experience with BI reporting tools such as Tableau, Visual Analytics
  • Expert in Excel and programming languages such as SQL
  • Experience in retail industry a plus