Analyst Marketing Analytics Resume Samples

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AC
A Christiansen
Alfonzo
Christiansen
62646 Roberta Groves
Chicago
IL
62646 Roberta Groves
Chicago
IL
Experience Experience
12/2016 – present
Phoenix, AZ
Digital Analyst, Marketing Analytics
Phoenix, AZ
Digital Analyst, Marketing Analytics
12/2016 – present
Phoenix, AZ
Digital Analyst, Marketing Analytics
12/2016 – present
  • New program development: With new avenues for growth appearing daily, we’re constantly on the lookout to enter new marketplaces and increase our footprint. Help us take advantage of those new arenas and generate best practices for sharing data and optimizing campaigns
  • Create dashboards for senior management and various business units, synthesizing data from various sources
  • Digital media buying optimization: Build reporting systems and generate analyses to help drive our program’s efficiency, digging into the data to find areas of opportunity and then implementing rapid and test and learn in-market
  • Own, update and maintain multiple tools to track site conversion and sales metrics. Provide insight on what is driving metrics when variances exist
  • Extract data using basic SQL or work with already supplied data to gain further insight into consumer activity
  • Produce daily, weekly, monthly, and quarterly reports relating to outcomes based on the data analysis for various audiences, including management and marketing
  • Provide quick turn-around responses to ad-hoc data queries
07/2011 – 10/2016
Dallas, TX
Analyst, Marketing Analytics Pharma
Dallas, TX
Analyst, Marketing Analytics Pharma
07/2011 – 10/2016
Dallas, TX
Analyst, Marketing Analytics Pharma
07/2011 – 10/2016
  • Assist in daily operation function Special projects as assigned and assist in daily operation function
  • Perform trend analysis
  • Assist in the planning and execution of campaigns to drive customer response
  • Perform analysis on campaign specific marketing programs
  • Offer and present insights on campaign improvements
  • Performing marketing and ROI analysis on multiple solicitation channels
  • Report design and/or generation
08/2004 – 01/2011
Houston, TX
Analyst, Marketing Analytics
Houston, TX
Analyst, Marketing Analytics
08/2004 – 01/2011
Houston, TX
Analyst, Marketing Analytics
08/2004 – 01/2011
  • Developing impactful and intelligent data analytics to drive fact-based decision making
  • Depending on the task, interface with Product Management, Finance, Sales, Supply Chain Planning, Demand Planning, Logistics, and Fulfillment ops globally
  • Provide regular status reports to management
  • Develops effective responses to requests for ad hoc analyses using standard and advanced statistical techniques (e.g., regression, CHAID, factor analysis, ANOVA, clustering analysis)
  • Collaborates with team to implement projects, complete tasks, and fulfill plans to ensure timely and efficient analysis, modeling, evaluation, and reporting
  • Creates and manages plans for accomplishing detailed analytic activities with quick turnaround
  • Develops creative and innovative analytical problem solving approaches
Education Education
Bachelor’s Degree in Data Science
Bachelor’s Degree in Data Science
Harvard University
Bachelor’s Degree in Data Science
Skills Skills
  • Ability to work with mathematical concepts such as probability and statistical inference, and forecasting
  • Ability to read, analyze and interpret general business periodicals, professional journals, technical procedures, or governmental regulations
  • Have a strong commitment to excellence and personal and professional growth
  • Experience in delivering high-quality analytic deliverables
  • Strong knowledge of Microsoft Word, Excel, and PowerPoint
  • Strong ability to organize, analyze, interpret, and disseminate information
  • Inquisitive and future-oriented, able to challenge the status quo to strengthen understanding and enable more educated decision-making
  • Experience performing project and segment profitability for campaign effectiveness analysis using reporting software
  • Excellent analytical and financial modeling skills with close attention to detail and accuracy
  • Demonstrated ability working in teams as well as ability to work independently
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1

Analyst, Marketing Analytics Pharma Resume Examples & Samples

  • Assist in the planning and execution of campaigns to drive customer response
  • Assist in the collection of required information & data across multiple channels
  • Perform analysis on campaign specific marketing programs
  • Performing marketing and ROI analysis on multiple solicitation channels
  • Perform trend analysis
  • Data mining
  • Report design and/or generation
  • Offer and present insights on campaign improvements
  • Assist in daily operation function Special projects as assigned and assist in daily operation function
2

Analyst, Marketing Analytics Resume Examples & Samples

  • Identifies actionable insights, provides recommendations, and influences the direction of the business through statistical - analysis of large data sets
  • Collaborates with Marketing, Pricing, Sales, and other Analytics project teams to develop and execute analytic outputs
  • Creates models, monitors results, and develops and executes hypotheses for improving models
  • Develops analytic solutions based on multivariate statistics, including regression based modeling, various predictive modeling tools, descriptive statistical techniques, and statistical diagnostic techniques (e.g., significance testing, model fit, etc.)
  • Develops effective responses to requests for ad hoc analyses using standard and advanced statistical techniques (e.g., regression, CHAID, factor analysis, ANOVA, clustering analysis)
  • Collaborates with team to implement projects, complete tasks, and fulfill plans to ensure timely and efficient analysis, modeling, evaluation, and reporting
  • Creates and manages plans for accomplishing detailed analytic activities with quick turnaround
  • Develops creative and innovative analytical problem solving approaches
  • Prepares written analysis findings and recommendations to key marketing leaders with direct impact on executive-level decisions
3

Analyst, Marketing Analytics Resume Examples & Samples

  • ) Provide marketing and sales teams with meaningful insights using syndicated & proprietary data for marketing materials and presentations
  • ) Help steward syndicated/analytic applications and their implementation
  • ) KPI design and collection; data aggregation for digital performance reporting
  • ) Template development for ongoing brand needs
  • ) Cross platform behavioral measurement, reporting, and analysis
  • ) Direct support for senior management
  • ) Partner with digital analytics, product development, consumer marketing, site editors and publishers/marketing directors
  • Work with Sr. Managers to identify core data needs from the brands and/or corporate marketing teams and provide the most relevant data to tell the story (using syndicated sources such as MRI, comScore, MMR, PIB and/or proprietary datasets such as Omniture)
  • Educate and train internal clients to retrieve and interpret recurring reports, and to perform simple analyses
  • Execute data validation for digital reports
  • Deliver accurate cross platform data and insights including digital edition and website performance
  • Provide updates and develop new templates within data reporting systems that are used by Condé Nast brand marketing teams
  • Communicate with the senior team on the measurement and the analytic integration process
  • Present general site performance and product updates to the brand, analytics team and periodically to executives
  • Maintain content within analytic section of internal portal
  • Exceptional team player
  • Exceptional analytical, quantitative, problem-solving, and critical thinking skills
  • Entrepreneur – able and willing to synthesize data to provide guidance for internal stakeholders
  • Minimum 1 year of experience with a traditional/digital advertising agency or online marketing, advertising, publishing, or retail organization with a basic understanding of online business models and strategies
  • At least 1 year experience with syndicated media research data sources such as MRI, comScore, PIB, Kantar competitive media, etc
  • Familiarity with major web analytics tools such as Omniture
  • Familiarity with competitive measurement services like comScore Media Metrix, Nielsen/NetRatings, or Hitwise
  • Preferably advanced user of Microsoft Office products, including Projects, Visio, Access, Excel and others
  • Ability to clearly present analyses to all levels of management
  • Able to learn new tools quickly and often independently with minimal formal training
  • Must be proactive, thorough, skeptical, detail-oriented, and highly organized
4

Data Analyst, Marketing Analytics Resume Examples & Samples

  • Aggregate and synthesize data from multiple sources to measure performance of multi-channel campaigns, including email, display, and in-game
  • Contribute to defining KPIs that better reflect performance of CRM initiatives as executions become increasingly more robust
  • Collaborate with international BI and IT teams to improve data structures and schemas to enhance ability to measure customer engagement
  • Create narratives from complex data that can will be consumed by broad internal audiences
  • Transform quantitative outputs into actionable, realizable strategic plans
  • Conduct deep-dive analyses and design analytical initiatives that drive acquisition, engagement, and monetization
  • Build predictive models that enable CRM to optimize resource and budget allocation more effectively through enhanced targeting
  • Construct dashboards that allow users to understand performance compared to internal benchmarks and provide a platform to generate insight
  • Write complex SQL queries to extract data from SQL Server or Vertica environments which will serve as underpinnings of ad-hoc and recurring analyses
  • Work with global analytic teams to share best practices, leverage existing frameworks, and reinforce the corporate mind-set of “customer-first”
  • 3+ years of experience working with large datasets, using a variety of statistical and discovery tools
  • Demonstrated experience as a contributor to an enterprise’s CRM team
  • Strong understanding of segmentation and customer profiling
  • Excel at cross-functional collaboration and communication, with the ability to communicate methods and results to a non-technical audience
  • Familiarity with CRM Systems (Neolane/Adobe Campaign Manager) a big plus
  • Working knowledge of Adobe Analytics
  • Hands-on experience using Tableau or Microstrategy
  • SQL is a must
  • Bachelor’s Degree in a quantitative field, such as Information Systems, Mathematics, Statistics, Engineering or Economics
5

Analyst, Marketing Analytics Resume Examples & Samples

  • Partner with marketers to understand their objectives, and apply data-driven approaches to acquisition, engagement and retention across all digital and print platforms
  • Design, build and automate reports / dashboards that provide insight into customer acquisition and retention
  • Implement web analytics solutions, train marketing in the use of analytics and reporting tools, and share insights from web analytics tools
  • Use observation and analysis to recommend iterative improvements to marketing, and partner with marketers on the end-to-end process of test design, implementation and analysis
  • Document and communicate findings and insights to stakeholders across the company, including senior executives
6

Digital Analyst, Marketing Analytics Resume Examples & Samples

  • Own, update and maintain multiple tools to track site conversion and sales metrics. Provide insight on what is driving metrics when variances exist
  • Responsible for managing, organizing, and presenting data in a clear, concise and actionable format; Establish key metrics and develop reporting and analysis using Adobe Analytics (aka Site Catalyst aka Omniture) and Report Builder and other tools
  • Produce daily, weekly, monthly, and quarterly reports relating to outcomes based on the data analysis for various audiences, including management and marketing
  • Create dashboards for senior management and various business units, synthesizing data from various sources
  • Work with marketing and product stakeholders to understand, define and prioritize tracking and reporting requirements. Work with IT and Business Intelligence to identify gaps in data capture strategy
  • Provide quick turn-around responses to ad-hoc data queries
  • Identify and resolve issues with the data
  • Extract data using basic SQL or work with already supplied data to gain further insight into consumer activity
  • 2-3 years of experience with Web Analytics Tools (Adobe Analytics/Site Catalyst/Omniture strongly preferred)
  • Ability to identify gaps in the data capture strategy and collaboratively implement enhancements
  • Ability to create useful “dashboards” based on data and understanding of KPI
  • A passion for numbers and the ability to use them to tell a story regarding site performance, consumer trends, and competitive analysis
  • Proactive in analyzing data and customer behavior
  • Proficiency in Excel is required, including charting and analysis of large data sets
  • Adobe Analytics/Site Catalyst/Omniture and Report Builder; knowledge of other Adobe tools a plus
  • Basic conceptual understanding of SQL; experience with SQL a plus
7

Analyst, Marketing Analytics Resume Examples & Samples

  • Responsible for the enhancement of existing database functions based on new/changing business requirements
  • Report, research, correct, and test defects in report and other database related functions
  • Establish or update standards as required by departmental needs
  • Develop regular and ad-hoc reporting for sales and marketing analytics using internal databases, and verifying with external vendor reporting
  • Develop and maintain database procedures, reports and automated jobs
  • Create customized reports for internal clients using multiple databases
  • Develop familiarity with data in order to review and edit reports and dashboards
  • Develop familiarity with other corporate databases in order to integrate sales and customer data
  • Maintain database documentation
  • Provide regular status reports to management
  • Perform ongoing maintenance of database projects
  • BS or BA degree in computer science, math or related field or equivalent experience
  • Experience or equivalent education with SQL preferred
  • Understanding of database querying and database technologies
  • Able to clearly communicate and inform team members of status, progress and challenges
  • Capable of end to end problem solving and subsequent resolution
  • Able to express complex technical concepts effectively, both verbally and in writing
  • Have demonstrated aptitude for analytics and problem solving
  • Demonstrated ability working in teams as well as ability to work independently
  • Be resourceful and responsible
  • Thrive in a fast-paced environment with multiple deliverables
  • Have excellent written and oral communication skills
  • Have a strong commitment to excellence and personal and professional growth
  • Fluency in MS Excel and understanding of MS Access
  • Strong SQL knowledge preferred
  • Qlikview or other data visualization tool experience is a plus
8

Senior Digital Analyst Marketing Analytics Resume Examples & Samples

  • 3-5 years of experience working with marketing analytics, database marketing, and/or data programming and processing
  • 3-5 years of experience with development of measurement frameworks, key metrics and targets, as well as dashboards, scorecards, or other forms of standard reporting
  • Prior experience collaborating with digital and CRM team members, database and web developers, and account, project, and creative managers preferred
  • Prior experience in agency, consulting, or other professional services preferred
  • Proficiency with web analytics and optimization tools (Webtrends preferred)
  • Proficiency with tag management tools (Google Tag Manager and Tealium preferred)
  • Familiarity with test design (control/treatment, A/B/n, multivariate, fractional factorial)
9

Senior Data Analyst, Marketing Analytics Resume Examples & Samples

  • Identify analytical opportunities and develop in-depth customer analysis using advanced statistical methods to improve knowledge of customer behaviors and trends
  • Take various sources of data (customer, campaign, etc.) and condense it down to a coherent story with clear conclusions and actionable insights
  • Develop predictive models to support the development of marketing strategies and initiatives to improve customer engagement and CLV
  • Present analytical results and insights to business partners to answer strategic questions and to inform business decisions
  • Develop measurement plan/processes including test/control, A/B test, and experimental design to evaluate performance of marketing activities
  • Support development of customer KPIs and automate regular tracking reports and KPI dashboards
  • Manage dataset creation and data quality control processes for analytics and model development and validation
  • Develop a strong partnership with the BI/IT Team in performing complex data extractions, manipulations and validation to ensure accuracy and appropriateness of analytic models
  • Collaborate with BI to develop and manage processes and standards for data governance and data quality management, and work with third-parties to incorporate new data sources
  • Bachelor degree in Statistics, Economics, Operations Research, Applied Math, Computer Science or related quantitative field. Graduate degree preferred
  • 3+ years experience performing quantitative analysis, preferably in a marketing capacity; and 2+ years experience with statistical modeling and data mining using large and complex data sets (Teradata, Oracle, SQL Server)
  • Statistical programming software experience is required (SAS, R, Matlab, Python)
  • Knowledge of statistical/econometric models, advanced data mining and predictive modeling techniques
  • Knowledge in Data Warehouse Relational Database design, administration and maintenance
  • Experience with Business Intelligence tools (Tableau, Cognos, Business Objects). Dashboard development a plus
  • Working knowledge of credit bureau attributes and data elements a plus
  • Excellent oral and written communication skills. Ability to communicate ideas and analysis results effectively to both technical and non-technical audiences
  • Strong organizational skills and the ability to work effectively and prioritize in a fast paced environment
  • Must be a team player with high integrity and strong work ethic
10

Analyst, Marketing Analytics Resume Examples & Samples

  • 30% Position is responsible for improving loyalty marketing effectiveness analysis of loyalty campaigns. Partner with other teams in product and process development using database analysis tools
  • 20% Perform ad hoc analysis and reports using SQL/Business Objects/MS-Excel/SAS and other tools to support loyalty and portfolio analysis to support marketing and other business areas
  • Bachelor's degree (B. A.) from four-year college or university with an emphasis in marketing and analytical disciplines; or 1-2 years related experience and/or training
  • Experience with SQL/Business Objects/MS-Excel/SAS and or comparable software
  • Familiarity with the financial services and retail industry preferred
  • Excellent verbal and written communication and presentation skills using Powerpoint
  • Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public
  • Ability to work with mathematical concepts such as probability and statistical inference, and forecasting
  • Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations
  • Proven track record demonstrating leadership, creativity and logical approaches to problem-solving in a team environment
  • Excellent PC skills, especially spreadsheet modeling and PC database manipulation
  • Demonstrated project management skills in a matrixed environment
  • Experience performing project and segment profitability for campaign effectiveness analysis using reporting software
  • Proven ability to work in high-pressure environment with adherence to strict timelines, quality, project documentation and audit standards
11

Analyst, Marketing Analytics Resume Examples & Samples

  • Must have minimum of a Bachelor's degree in Business, Engineering or other related field
  • Requires 8+ years' experience as a mix of engineering, business planning, Strategy, business analytics or a closely related role
  • Must demonstrate extensive experience doing hands-on analysis with strategic thinking ability
  • Must be willing and able to travel up to 10%
  • Working with various levels of management and functional team members from corporate and functional teams
  • Must be authorized to permanently work in the United States without sponsorship
12

Analyst, Marketing Analytics Resume Examples & Samples

  • Requires BS/BA degree or equivalent with 9 or more years of related experience
  • Must have proven ability to achieve results in a fast moving, dynamic environment
  • Self-motivated and self-directed, however, must have demonstrated ability to work well with people
  • A proven desire to work as a team member, both on the same team and outside of the team
  • Ability to work effectively cross-functionally. Ability to troubleshoot and analyze complex problems
  • Excellent communication (written and verbal) and interpersonal skills – present to management as needed
13

Digital Analyst, Marketing Analytics Resume Examples & Samples

  • Digital media buying optimization: Build reporting systems and generate analyses to help drive our program’s efficiency, digging into the data to find areas of opportunity and then implementing rapid and test and learn in-market
  • New program development: With new avenues for growth appearing daily, we’re constantly on the lookout to enter new marketplaces and increase our footprint. Help us take advantage of those new arenas and generate best practices for sharing data and optimizing campaigns
  • Budget and performance management: While working with a stable of capable partners, we need to make sure we’re allocating our budget as efficiently as possible while monitoring performance. Develop the next generation of reporting dashboards, enabling us to gain a new level of depth in our analyses
  • Generate in depth analyses:As the digital and competitive landscapes continue to evolve, we always need to optimize, grow, and adapt. Work with our team to create presentations and share our findings across the organization, highlighting our new approaches to finding efficiency and improving our funnel
  • Bachelor's degree in marketing, mathematics, economics, statistics, or other related field
  • 1+ years of experience in insurance, marketing, management consulting, advertising, or other analytical field
  • SAS, SQL
14

Analyst Marketing Analytics Resume Examples & Samples

  • Work with multiple Marketing functions within a matrixed environment including Strategy and Planning, Product Marketing, Marketing Operations, and Demand Generation
  • Develop deep understanding and extensive experience in accessing Pitney Bowes internal databases and navigating our complex data infrastructure, including our digital ecosystem
  • Coordinate with a team of offshore analysts to deliver the analysis required by the various internal teams
  • Help to manage analyses that move beyond an explanation of ‘what happened’ to ‘why it happened’ and ‘what should be done’. Turn observations into insights, insights into recommended actions and ultimately developing strategy and campaign optimization
  • Collaborate with other members of the Marketing Analytics team to work on advanced analytics (ie Logistic Regression, Decision Tree, Cluster, etc.) and big data projects in order to drive higher marketing performance
  • Stay abreast of latest industry topics, trends, news, methodologies and tools. You will keep a constant eye out for potential improvements in analytics processes, data quality and data sources/tools
  • Minimum 1-2 years of marketing analytics work experience, preferred 2+ years
  • Experience working in a B2B marketing environment of products/software, either on the client or agency side. Experience in web analytics and digital marketing is a plus
  • Exposure to analytics tools such as SAS, SQL, Salesforce, Cognos, SSAS/PowerBI, Tableau, SPSS, Rapid Miner, R, Python, Adobe Analytics (Omniture) etc
  • Solid analytical and technical problem solving abilities with optimal mix of mathematics, statistics, marketing, business sense, and strong visualization and communication skills
  • Ability to arrange information, files and data in a useful format that is easily understandable and retrievable
15

Analyst, Marketing Analytics Resume Examples & Samples

  • Develop and perform routine analysis necessary for updating marketing activity forecasting assumptions and setting KPIs
  • Excellent soft skills such as oral and written communications, works effectively on a team, and multitasking multiple projects at a time
  • Comfortable in a fast-paced, multi-tasked environment
  • 1+ years of experience in Financial Services industry
16

Analyst, Marketing Analytics Resume Examples & Samples

  • Business reporting
  • Assortment recommendations (product, capacity, region) based on revenue, margin and available supply
  • Memory transition analysis and recommendations
  • Quarterly product cost review
  • Manage ongoing cost analysis, justifying projects through the use of ROI/payback and building cost models considering end-to-end supply chain factors, such as inventory, packaging materials, fulfillment, freight, and cycle time
  • Utilize methodology involving what-if scenarios, sensitivity analysis, break-even analysis, etc… based on data gathered across the various areas
  • Depending on the task, interface with Product Management, Finance, Sales, Supply Chain Planning, Demand Planning, Logistics, and Fulfillment ops globally
  • Proactively pursue areas for improvement and relevant analysis to identify strategic opportunities
  • Keep abreast of global market and industry trends, sharing insights with the team
  • Bachelor’s degree in IE/ Accounting/ Finance/ Economics/Statistics, MBA preferred
  • 5+ years related experience, with Fortune 500 companies preferred
  • Semiconductor and High Tech industry experience desirable
  • High proficiency with MS Excel (pivot tables, advanced formulas, macros, and charts to develop custom reports , dashboards and scenario/sensitivity analysis) and PowerPoint
  • Experience using a large ERP system
  • Strong organizational and executive communication skills
  • Highly motivated with a high level of initiative, working well independently and as part of a team
  • Inquisitive and future-oriented, able to challenge the status quo to strengthen understanding and enable more educated decision-making
  • Business reports accuracy and timeliness
  • ROI/payback accuracy
  • Project deliverables
17

Analyst, Marketing Analytics Modeling Resume Examples & Samples

  • BA/BS Bachelor’s Degree in Economics, Statistics, Finance, or other quantitative field
  • Professional experience
  • Experience using big data to produce analytical models
  • Expertise in SQL and SAS
  • MA/MS Master’s Degree in Economics, Statistics, Finance, or other quantitative field
  • A minimum of three (3) years of professional experience
  • Adobe Marketing Cloud and Analytics experience
  • Web analytics, digital metrics and reporting experience
  • VBA programming experience
18

Big Data Analyst, Marketing Analytics Resume Examples & Samples

  • Big Data experience including Hadoop
  • Experience with Rapid Miner, R, Python, Adobe Analytics (Omniture)
  • Bachelor’s degree in Data Science or related field preferred
19

Analyst, Marketing Analytics Resume Examples & Samples

  • Provide actionable overall market and customer insights to address key strategic questions across Marketing (e-commerce/website, online/offline advertising, brand, product development)
  • Responsible for tracking, reporting, and analyzing performance of marketing activities (e.g., email and advertising campaigns), ad-hoc analytic requests, and development/automation of regular reports
  • Analyze external and internal customer data using databases queries (SQL, Access), spreadsheet (Excel) models, web analytics tools (Adobe / Omniture), statistical analysis tools (SPSS, SAS) and campaign management software tools
  • Analyze customers’ online behavior and provide insights and recommendations for further enhancements to the guest experience
  • Analyze A/B and Multi-variate tests, communicate results and provide recommendations
  • Create PowerPoint presentations to provide market and consumer insights to other Marketing & Sales departments
  • Be an advisor to other marketing functions as the knowledge owner for customer and market data that exists within Hawaiian Airlines and on web, advertising and email reporting tools
  • Bachelor’s degree in a quantitative discipline or graduate degree
  • Experience with Adobe Analytics (Omniture SiteCatalyst) or similar web analytics platform
  • Experience with Adobe Target or similar web optimization platform
  • Experience with Adobe Audience Manager or similar data management platform
  • Experience with Tableau or similar data visualization tools
  • Experience in statistical analysis (SAS or R)
20

Analyst, Marketing Analytics Resume Examples & Samples

  • ​Participate and contribute analytical expertise to marketing partners when planning and targeting conversations take place for acquisition, cross-sell and retention initiatives
  • Coordinate/leverage analyses across internal teams and external agencies/vendors to assist with target recommendations to support business strategy
  • Partner with Marketing managers to understand key drivers of new assets, retention, and client acquisition
  • Identify, gather, and develop actionable insights to support growth of the Long Term Investor segment
  • Provide meaningful customer insights that can be leveraged to influence marketing strategy and program development for Long Term Investor segment
  • Leverage our internal data warehouse and supporting data systems to aid in conducting data analysis
  • Maintain key relationships outside of Marketing, including Finance, Retail Distribution, Product, and Online Engagement to aid in analytical synergies
  • Identify, gather, and understand drivers of client migration across key marketing segments
  • Partner with existing analysts to determine needs of the business to enhance targeting strategies to help drive new account and NNA growth
  • Provide analytical insights to support marketing planning initiatives and forecasting for annual planning processes
21

Analyst, Marketing Analytics Resume Examples & Samples

  • Buildout of reports and analysis in Tableau to completely automate for reporting
  • Contribute to the improvement and maintenance of data sets
  • Create data sets/tables to be used in future analysis, maintain and automating data sources and assisting in QA testing as needed
  • Participate and contribute analytical expertise to marketing partners thought reports and analysis
  • Research and determine optimal targeting recommendations for new products and campaigns in analysis and reports
  • Developing impactful and intelligent data analytics to drive fact-based decision making
  • Work to understand data behavior, analyze advisor trends that can be used to drive future Marketing campaigns to help support advisor experience
  • Use advanced programming skills to support analytic projects including automation of data movement, analysis & reporting to streamline analytic projects
  • Help manage transition from ad hoc project to automation, working with other Sr. Manager. Analyze the Publications full year performance and provide targeting and key product highlights