Marketing Data Analyst Resume Samples

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BD
B D'Amore
Barton
D'Amore
567 Ruecker Road
Detroit
MI
567 Ruecker Road
Detroit
MI
Experience Experience
06/2015 – present
Philadelphia, PA
Secondary Marketing Data Analyst, VP
Secondary Marketing Data Analyst, VP
06/2015 – present
Philadelphia, PA
Secondary Marketing Data Analyst, VP
06/2015 – present
  • Develop work orders and project plans
  • Constantly review and enhance reporting / analysis to improve clarity and presentation
  • Develop new and/or adhoc reporting to respond research inquiries and on-going monitoring
  • Support Product Development process through analysis and implementation stages
  • Monitor and manage pricing to downstream systems including to Marketing
  • Propose and develop additional reporting to better understand operational, financial and transaction data and risks
  • Manage all aspects Business & Analytical Reporting for Capital Markets including Pricing, Pipeline, Portfolio and Trading Components
07/2011 – 04/2015
Dallas, TX
Senior Marketing Data Analyst
Senior Marketing Data Analyst
07/2011 – 04/2015
Dallas, TX
Senior Marketing Data Analyst
07/2011 – 04/2015
  • Collecting pricing and external market data to develop reports for commercial teams
  • Conducting market research on products, markets, customers, prospects and suppliers as part of business reviews and analysis
  • Documenting business processes and developing analysis and analytics to support optimization of these activities
  • Assess the impact of various initiatives and measure results. Provide recommendations for improvement as necessary
  • Collaborate with other analysts, marketing managers, and engineers on both strategic initiatives and ongoing data infrastructure enhancement projects
  • Create and maintain weekly and monthly reports measuring the performance of the WWE Network (e.g., subscriber metrics, linear programming consumption, video-on-demand programming consumption, etc.)
  • Build in depth analyses, translate the analyses into marketing digestible insights, presenting business opportunities for strategic action, while using analysis and data to support concepts
07/2004 – 06/2011
Houston, TX
Marketing Data Analyst
Marketing Data Analyst
07/2004 – 06/2011
Houston, TX
Marketing Data Analyst
07/2004 – 06/2011
  • Provide intuitive and insightful information to management to understand current performance and use to assist management in crafting future strategy and plans
  • Develop and monitor reporting tools to measure the performance of the company website and make strategic recommendations for improvement
  • Uses data analytics to provide information to be used by the product management and sales team to make decisions regarding product strategy
  • Further develop metrics, KPIs, analytics and dashboards to provide marketing measurement and drive marketing performance through deep business insight
  • Assist paid media teams with tracking pixel implementations with Google Tag Manager and other tag management tools
  • Assist category teams in the tracking of key improvement metrics
  • Work with analytics team to develop and refine analytical methodologies and planning processes
Education Education
Bachelor’s Degree in Mathematics
West Virginia University
Bachelor’s Degree in Mathematics
Skills Skills
  • Ability to quickly learn details about the firm’s products interest in expanding industry knowledge
  • Ability to provide quick turnaround and updates for multiple requests, while maintaining strong reputation of high quality work
  • Ability to produce high quality deliverables and understand the importance of details
  • Strong proficiency in excel, dashboard creation and pivot tables
  • In depth knowledge of SQL and Excel; programming experience and knowledge of Tableau
  • Strong communication and presentation skills (able to influence senior stakeholders decision making)
  • Strong working knowledge of SEO, google analytics, email marketing, social media monitoring tools and business research tools (ideally, Qlikview)
  • Highly motivated and able to work independently
  • Solid knowledge of / experience with statistics
  • Ability to work independently of supervision and quickly adapt to changing priorities
Create a Resume
1

Direct Marketing Data Analyst Resume Examples & Samples

  • BS/BA degree (or equivalent) required. Degree in business, database marketing, analytics, or related field strongly preferred
  • Minimum of e years demonstrated success in a business environment, preferably financial services, doing analytics and related processes
  • Fluency in all of MS Office
  • Experience in establishing testing scenarios familiarity with multi-variate testing
  • Comfortable working with BI tools, such as OBIEE, Tableau, Hyperion, Cognos, etc
  • Comfortable working with campaign management, website and analytic software such as Unica, Marketo, Omniture's Site Catalyst, SAS, Siebel analytics
  • Proven technical and problem-solving skills
  • Show resourcefulness in the absence of perfect information upon which to base analyses and conclusions
2

Senior Marketing Data Analyst Resume Examples & Samples

  • Interact with various business groups outside of Data Analytics, including Technology, Finance, Marketing, Strategy, Business Development, and senior management to identify key questions around the WWE Network performance and consumption
  • Analyze data to draw insights to drive critical decision making
  • Analyze data to identify missing, incomplete, or invalid information
  • Assist in the coordination of data collection from point of origin which may include contacting various groups outside the company to resolve questions, inconsistencies, or obtain missing data
  • Assist in the development of analytic tools, KPIs, dashboards, and systems to help build out the analytics platform
  • Create and maintain weekly and monthly reports measuring the performance of the WWE Network (e.g., subscriber metrics, linear programming consumption, video-on-demand programming consumption, etc.)
  • 4+ years of related work experience including Internet performance analytics, and online marketing data analysis and research
  • Experience in television, consumer mobile/internet, online/mobile gaming, and/or OTT content data analytics a plus
  • Experience with online attitudinal and behavioral measurement vendors/tools (e.g. comScore, Nielsen, Dynamic Logic, etc.)
  • Strong skills in SQL, as well as Business Intelligence, data and reporting tools (e.g. Cognos, Google Analytics, Tableau, etc.)
  • Exceptional analytical ability and sound business judgment
  • Comfort manipulating and analyzing complex, high-volume, highly dimensional data from varying sources
  • Able to synthesize and communicate complex qualitative and quantitative data using data visualization
  • Advanced critical thinking skills
  • Strong organizational skills with the ability to handle multiple projects simultaneously and work independently
  • Strong written and verbal communication skills including the ability to communicate clearly and confidently with internal stakeholders, and complex quantitative analysis in a clear, precise, and actionable manner
  • Bachelor degree in quantitative discipline (Math, Physics, Statistics, Computer Science, Engineering, Economics, etc.)
3

Marketing Data Analyst Resume Examples & Samples

  • Serve as a primary point of contact for Marketing and client-driven inquiries for publishable portfolio and market analytics for equity strategies
  • Complete and/or coordinate completion of data requests with global marketing data team members to provide accurate and comprehensive reports/solutions; Ensure data integrity and conformity with LAM standards; Keep organized record of completed requests and document methodologies used
  • Function as an effective member within global marketing data group through engaged collaboration, productive communication and experience/best practices/ideas sharing
  • Maintain frequent communication with Client Portfolio Managers/Product Managers on equity investment teams and encourage an atmosphere of collegiality
  • Investigate, troubleshoot and facilitate resolution of data issues in standard monthly/quarterly reports
  • Contribute ideas to development of “message” for product and “thought leadership” efforts, helping retain existing business and attract new
  • Contribute to development of data reporting standards at LAM; Facilitate adoption of the reporting standards by consistently applying them in daily work and educating end users on applicable usage/interpretation of different methodologies
  • Contribute to development of user training modules on data analysis and reporting tools; Train/mentor peers on tools and systems (e.g., FactSet, Bloomberg, internal data sources)
  • Contribute development and implementation of efficient solutions to automate standard and custom reports
  • Serve as a back-up administrator for processes to load and maintain data in internal equity data warehouse (Oracle)
  • Maintain familiarity with marketing systems that service downstream processes and communicate any necessary updates with Marketing Systems Analyst and other parties
  • Work on ad-hoc projects at the direction of the Marketing Data Manager
  • Analytical and quantitative reasoning ability, as demonstrated by an undergraduate major in an analytical science (e.g., economics, mathematics, computer sciences) or relevant work experience
  • High level of self-discipline, conscientiousness, sound judgment, and detail orientation needed to meet responsibilities; Ability to express ideas/interpret data from a variety of sources clearly and logically, both in writing and verbally, and including the visual display of quantitative information
  • Ability to quickly learn details about the firm’s products interest in expanding industry knowledge
  • Strong planning, organizational, time management, and follow-through skills; Ability to achieve objectives while working on projects with limited supervision
  • Team player with commitment to excellent customer service
  • Familiarity with electronic data services (e.g., FactSet, Lipper, Bloomberg, Zephyr)
  • Technological acuteness, as demonstrated by advanced Microsoft Office skills and quick progress in learning new applications/software; knowledge of VBA and SQL is a plus
4

Marketing Data Analyst Resume Examples & Samples

  • Reporting out on multi-channel marketing campaigns
  • Understand customer response to contact channels to support contact strategy
  • Provide insights of customer behavior and campaign performance through analysis
  • Track campaigns and develop campaign performance and ROI analysis
  • Develop and maintain reports in Tableau environment
  • Work closely with multi channel team to develop analytical tools and plans
  • Write custom SQL to enable reporting and analysis on various marketing campaigns
  • Provide assistance to new warehouse/Business Intelligence users
  • Develop and maintain validation rules and documentation on work product
  • Audit, uncover and resolve data integrity issues
  • Explore data warehouse data to develop strategic insights into customer base
  • 5 or more years’ experience in the CRM Marketing
  • Alternative: Combination of education and experience (years /description) 5
  • Deep understanding of relational database models
  • Ability to make written and verbal recommendations, in a way that demonstrates clarity and confidence
  • Ability to communicate technical requirements to non-technical business partners
  • Demonstrated strong quantitative skills - developing complex formulas and statements
  • Understanding of P&L and Financial KPIs (Key performance indicators)
  • Data manipulation skills working with flat files (csv, txt, delimited and fixed width)
  • Proficiency writing SQL queries and statements
  • 3 or more years of experience working in the banking industry
  • Must have the ability to document codes
  • Strong knowledge of lead development; preferably in TRM/Aprimo
5

Marketing Data Analyst Resume Examples & Samples

  • Work closely with operations manager and business leads to understand business processes and effective measurement methods
  • Collaborate with cross-functional Facebook data teams to identify sources of data that support marketing measurement
  • Setup data ETL and data pipelines that update autonomously to be consumed by analysts across the global business marketing organizations
  • Design and deploy dashboards (FB Internal and Tableau) that helps business leads manage Facebook’s growing marketing activities
  • Design and implement reporting dashboards that track key metrics and performance trends, and provide actionable insights to marketing leadership
  • Analyze and maintain marketing metrics to identify cause-effect relationships between marketing actions and behavioral & attitudinal outcomes
6

Marketing Data Analyst Resume Examples & Samples

  • Graduate or undergraduate degree with quantitative focus such as Economics, Statistics, Mathematics, Decision Science, Operational Research, Computer Science or Engineering
  • 3+ years of experience in generating insights through analytics
  • Experience with data mining software packages such as R, SAS, SPLUS, SQL and statistical algorithms typically used in Marketing Analytics
  • Experience and interest in data visualization, reporting, and tool building in order to scale operations and increase visibility to the data/results
7

Senior Marketing Data Analyst Resume Examples & Samples

  • A strong understanding of the ‘scientific method’ and its role in developing business insights and supporting decision making
  • A passion for solving difficult business problems using quantitative data-driven methods
  • An aptitude communicating complex quantitative analysis in a clear, precise, and actionable manner
  • Work closely within a cross-functional environment that includes internal stakeholders (Marketing Analytics, CRM, Marketing leadership, Omni-Channel Communications, Global Marketing, and Merchants) as well as other stakeholders
  • Answer business questions by using appropriate data discovery, visualization and data mining or statistical techniques on available data
  • Interpret the results of analyses and communicate findings to internal stakeholders and leadership
  • Interface with CRM team to define campaign targeting/selection criteria, develop campaign proformas, design A/B test and learn plans (including test sample sizes that will provide statistical significant reads), controls and perform related marketing effectiveness and incrementality assessments to inform future decisions
  • Manage and recommend the collection of new data and the refinement of existing data sources that will drive additional value for the business leveraging customer matching and householding business rules for monetizing the consumer database
  • Develop ‘best practices’ for answering frequently raised business questions and work within the CRM team to productize or streamline these to gain economies of scale
  • Demonstrate thought-leadership with translating the insights and opportunities into customer strategies, deployed through the CRM platform or direct marketing campaigns, thus driving value for the Fossil group
  • Define and design analytical methodologies that result in weekly, monthly and quarterly reporting that offers actionable recommendations based on data
  • Demonstrated record of 4+ years of professional achievement in customer data, analytics, and reporting function with emphasis on marketing, business intelligence, and data mining
  • Experience with database marketing, CRM platforms, reporting and analysis design, measurement reporting based on relevant business metrics
  • Academic degree in a relevant quantitative field (e.g. statistics, mathematics, economics, or operations research) or relevant coursework/experience demonstrative of aptitude for inferential data analysis
  • Passion for answering challenging business questions with quantitative data driven methods
  • A keen aptitude for data discovery, data visualization and data mining to isolate data relationships and inform business decisions
  • Appreciation for developing an adequate competency manipulating and analyzing complex, high-volume, high-dimensionality data across both structured/relational and unstructured data warehouses
  • Basic understanding of relational database systems and related database marketing techniques including customer segmentation, predictive modeling and marketing effectiveness assessments
  • Ability to communicate complex quantitative analysis in a clear, precise and visually appealing manner to inform marketing decision making
  • Keen sense for striking a balance between quantitative methodological precision and providing timely answers to the business questions raised by stakeholders
  • At least 4 years experience in marketing and analytics functions focused on customer data
  • Academic degree in a relevant quantitative field (e.g. statistics, mathematics, economics, operations research or social sciences) or relevant coursework/experience demonstrative of aptitude for inferential data analysis
8

Marketing Data Analyst Resume Examples & Samples

  • Responsible for the health of our B2B and B2C marketing database. Ensure data integrity and accuracy. Execute the marketing clean-up project internally and serve as the liaison with external data vendors
  • Support the marketing group with research efforts related to data enrichment. Use data management tools to standardize customer contact information to improve delivery rates, campaign performance and analysis opportunities. Identify data gaps and new data sources to improve marketing effectiveness and to maximize the intended marketing audience
  • Responsible for data transfer between the marketing automation platform (Marketo) and our CRM system (SFDC). Establish capabilities in Marketo to track marketing engagement consistently across all channels. Work with lead generation on segmentation to ensure better targeting for all our marketing programs
  • Work with the marketing manager to develop advanced analytics techniques, such as, Opportunity Influence Analyzer, Funnel reports and testing processes (A/B and multi-variant testing)
  • Develop and format presentations on an as-needed basis and other ad-hoc marketing operations and analytics projects
  • Marketing analytics, a plus
  • HTML, a plus
  • MS Office - Word, Excel, Outlook, PowerPoint, etc
  • Establish a deep understanding of marketing systems and data
  • Develop strong marketing analytics, measurement and reporting skills
  • Bachelor’s Degree in Business with a focus on Marketing and Finance
  • Advanced Microsoft Excel user with experience working with large volume of data
  • Must be a motivated, team player committed to achieving high quality results in a timely and efficient manner
  • Demonstrate high attention to detail and problem solving capabilities
  • Ability to multitask and prioritize projects with conflicting deadlines
  • Innovative thinker and excellent communication skills
  • Strong analytical skills and ability to quickly learn and understand marketing technologies required
  • Demonstrate proficiency in Microsoft Office programs, specifically Excel, Word and PowerPoint
  • Flexibility to work on a wide-range of projects
  • Prior internship experience or 2+ years of work experience preferred
9

Marketing Data Analyst Resume Examples & Samples

  • Work closely with marketing teams to define key metrics, and identify trends and opportunities
  • Measure media and online activities performance, and provide data analysis, insights, and recommendations on driving effective campaign media against goals, objectives, and spend
  • Be able to synthesize data from various sources and deliver actionable insights based on both qualitative and quantitative sources. Recommendations will be based on data mining of large, complex data sets
  • Create, manage and distribute data and insights via regular and ad-hoc reporting utilizing analytics tools (in house or proprietary) and reporting/analysis platforms (Microstrategy, Tableau, SQL, Excel, …)
  • Assist and build requirements, definition, project scoping, timeline management, and results documentation to ensure great media and digital data practice
  • Assist Business Intelligence teams in building new datawarehouse
  • Perform data management to enable good data governance and accurate reporting on various Business Intelligence solutions
  • Suggest and develop improvements in tools and techniques to help scale the team
  • Bachelor degree in a technical or quantitative discipline (Mathematics, Economics, Statistics, Computer Science, Engineering), Master’s preferred
  • 2+ years related experience including hands-on expertise in performing and delivering quantitative analyses
  • Self-motivated & analytically curious
10

UK Junior Marketing Data Analyst Resume Examples & Samples

  • Advertising Performance
  • Liaise with the Brand and Digital managers in Ubisoft UK to develop an understanding of their advertising plans and recommend data-based performance reporting solutions that fit their needs
  • Create advertising performance reports from various reporting systems, across campaigns and brands and curate a readily accessible database that allows us to compare these campaigns and generate KPIs
  • Liaise with our EMEA office in Paris on central tools and reporting and assist them in generating insights that can be shared across all territories
  • Generate data insights from our CRM databases on audience crossover and other metrics that will be useful for advertising and promotion
  • Maintain remarketing/consumer retargeting lists alongside Digital Managers and media team
  • Brand Performance
  • Utilise press, social, search and other tools to generate unified brand health decks that demonstrate the effectiveness of campaigns and assets in relation to a defined set of competitors
  • Work with UK Sales analysts to track all paid, owned, earned and trade activities in relation to pre-order/sales performance
  • Analyse social and CRM metrics and help generate and evolve UK KPIs in these areas
  • Post-launch Performance
  • Utilise internal tools to monitor post-launch sales and game progression statistics
  • Maintain brand health check reporting post-launch and relate that to sales performance
  • Analyse effects of additional advertsing on post launch performance
11

Marketing Data Analyst Resume Examples & Samples

  • Track campaigns and communicate campaign performance and ROI analysis
  • Collaborate with various Business Partners to evaluate marketing opportunities and efficiencies
  • Maintain reports that measure key business metrics such as household growth, cross-sell and profitability to be delivered Senior Management on a scheduled basis
  • Understand, and is able to draw from, both financial and non-financial data sources to provide a comprehensive presentation of business performance and trends
  • Write custom SQL that takes marketing campaign definitions, rules and selection criteria and enables execution
  • Conduct analysis and performance measurement to support strategic initiatives
  • Collaborate with various partners to identify and prioritize topics to investigate and determine data required to analyze the topic, build predictive models, and develop insights and strategy
  • Provide assistance to new Tableau users on use of existing reports
  • Develop and maintain validation rules and documentation9
  • Bachelor’s Degree in Marketing, Business, Economics, Statistics or quantitative field required
  • Master’s/Advanced Degree a plus
  • Excellent analytical, communicational and problem-solving abilities
  • Strong knowledge Tableau and SPSS preferred
12

Marketing Data Analyst Resume Examples & Samples

  • Work closely with marketing teams to define key metrics, identify trends and opportunities across channels, campaigns and consumer segments, and provide solutions for their analytic and KPI requests
  • Responsible for transforming raw data into actionable insights that ensure cross-departmental marketing efforts are effectively driving incremental engagement and conversion
  • Analyze websites data on traffic sources and patterns and conversion funnel ; provide actionable insights to marketing teams on campaign analysis, customer segmentation and profiling; expand real-time analytics practice for high profile campaigns and new product/ content launches
  • Coordinate efforts to define campaigns tracking governance across online channels ; maintain page tagging standards and build business processes to streamline tag deployment across web properties
  • 3-5 years of business analysis experience with hands-on experience with web analytics required
  • Experience working with an enterprise web analytics platform (e.g., Adobe/Omniture, Webtrends, etc.) required
  • Experience in web analytics requirements gathering, solution design and implementation; solid experience in the area of online visitor intelligence / behavior, tracking/tagging
13

Marketing Data Analyst Manager Resume Examples & Samples

  • Programming skills in SAS or similar language (SAS Base Certification will be required w/in 90 days after hire)
  • Experience accessing databases such as DB2, Oracle, or Teradata
  • Current or prior management experience
  • Prior experience in marketing list creation and marketing/analytical databases
  • Specific knowledge of IBM Campaign tool is desirable
  • Proficiency in UNIX environments
14

Marketing Data Analyst Resume Examples & Samples

  • Be able to synthesize data from various sources and deliver actionable insights based on both qualitative and quantitative sources. Recommendations will be based on data mining of large, complex data sets (Digital media, web, CRM, social media, but also sales, and in-game behavior…)
  • Create, manage and distribute data and insights via regular and ad-hoc reporting utilizing analytics tools (in house or proprietary) and reporting/analysis platforms (R, Tableau …)
  • Assist Business Intelligence teams in building robust and efficient tools (datawarehouse, processes and software) to support Ubisoft analytics teams
  • Educate and evangelize operational teams, to support data-driven decision making
  • Self-motivated & analytical
  • In depth knowledge of usual analytics tools and databases; programming experience a plus
15

Senior Marketing Data Analyst Resume Examples & Samples

  • Keen sense for striking a balance between quantitative methodological precision and providing timely answers to the business questions raised by stakeholders Minimum certifications/educational level
  • 4 year Bachelors degree required. Degrees in marketing, business administration, engineering, computer science, or other relevant majors is a plus
  • Advanced degree (such as MBA or Masters in Statistics) is a plus Minimum experience
16

Marketing / Data Analyst Resume Examples & Samples

  • Create and present materials that translate raw data into easy-to-understand information
  • Develop and design reports, financial schedules, and dashboards using a variety of data-mining and presentation tools
  • 1+ years of data-mining and analytical experience or equivalent training, preferably in a financial services field
  • Proven experience working with SAS to extract and manipulate data
  • Experience using visual techniques for data analysis and presentation
  • Bachelor’s degree, preferably in a quantitative field
  • Experience with SQL for Teradata
  • Experience with visual basic programming
  • Detail oriented with a continuous process improvement orientation and focus on control/documentation
  • Ability to think beyond raw data and to understand the underlying business context
  • Strong written and oral communication skills; ability to communicate effectively with all levels of management and partners from a variety of business functions
17

Marketing Data Analyst Resume Examples & Samples

  • Build reports, dashboards, and metrics to monitor the performance of our company
  • Estimate, implement and deploy analytics solutions
  • Configure Google Analytics features to meet business requirements
  • Develop and recommend web analytics data collection best practices based on latest industry trends
  • Assist paid media teams with tracking pixel implementations with Google Tag Manager and other tag management tools
  • Troubleshoot technical analytics and tag implementation issues
  • Perform detailed data exploration and validation from a variety of sources
  • Analyze daily PPC performance trends, develop keyword optimization recommendations
  • Analyze, maintain and regularly report on customer LTV trends for all Marketing campaigns
  • Develop, maintain and deliver data-driven reporting using SQL and Microsoft Excel
  • Measure, evaluate and present forecasting metrics to support customer acquisition efforts for email, paid search and banner advertisements
  • Collaborate with other departments to solve problems and identify trends and opportunities
  • Summarize weekly performance, and report to marketing group
  • Bachelor’s degree in Mathematics, Statistics, Computer Science or any other appropriate discipline
  • 3-5 years of relevant, professional work experience (2+ within an agency environment)
  • SQL data querying skills required
  • Strong proficiency in excel, dashboard creation and pivot tables
  • Some JavaScript experience may be required
  • Familiar with search marketing (SEO and SEM), specifically performance data extraction tools such as Omniture, WebTrends, Google Analytics/AdWords/Webmaster tools
  • Familiar with installing, optimizing and reporting with Google Analytics or similar tag-based web analytics package
  • Ability to work fast without compromising quality or accuracy
  • Ability to translate business requirements into technical specifications
18

Marketing Data Analyst, Senior Resume Examples & Samples

  • Domain experience
  • 2-5 years of experience with web-based analytical tools (Adobe Analytics)/Digital marketing suite
  • 1-3 years of experience using a robust testing platform across e-commerce sites (Adobe Target)
  • 1-3 years of experience with data extraction and manipulation (e.g. SQL) 1-3 years with visualization programs (Tableau/QlikView)
  • Awareness of testing concepts and practices (e.g. Sample sizes, full factorial versus non, representative test periods, Control Groups)
  • Expert level understanding of testing/optimization and personalization concepts
  • Ability to work with data analytics team to extend prebuilt models and propose new models for deriving personalization rules
  • Experience working with Tag management solutions like Ensighten
  • Successful experience working cross-divisionally to accomplish goals and objectives
  • Self-starter who thrives on autonomy while demonstrating a collaborative spirit
  • Web Analytics/Target/Test and Optimization/ certification preferred, not required
  • Experience in banking, financial services, marketing, and/or software industries desired
  • Familiarity with Agile Methodology
19

Marketing Data Analyst Resume Examples & Samples

  • 2+ years in an reporting analyst role
  • Experience analyzing large data sets
  • Bachelor's Degree in analytics field including information systems, math, computer science, engineering, economics or sociology or related discipline
  • Strong communication skill
  • Proficient in BI tools, including Tableau
  • Comfortable in Database query tools, such as SQL, MySQL, Business Objects etc
  • Proficient in Adobe Analytics, Discover or Webtrends or Google Analytics
  • Basic knowledge of DoubleClick for Advertisers and its impression reporting system
20

Marketing Data Analyst Resume Examples & Samples

  • Design and execute complex reports, modify existing reports and provide technical support to the Senior Marketing Analyst
  • Design, execute and maintain complex data feeds that support all Marketing efforts
  • Manage requirements gathering and logical design of queries
  • Perform complex ad hoc marketing reporting and analysis as requested
  • Monitor the quality of data processes and feeds by building reports and performing checks of inputs and outputs
21

Marketing Data Analyst Resume Examples & Samples

  • Utilize best-in-class analytics tools within the Adobe Marketing Cloud (SiteCatalyst, Ad Hoc, etc.), to perform analyses and provide interpretation, guidance and recommendations to aid marketing decision making and drive business performance
  • Conduct detailed analysis (experience of cluster and time cohort analytics a big plus) to understand the product usage, e-commerce and conversion funnels and provide insights and strategy around marketing program development
  • Develop a holistic understanding of the customer journey within the various work and process flows to help improve acquisition and retention within the region
  • Design, develop and generate reports that measure business performance and go beyond simple trend reporting in order to frame issues and guide marketing decisions
  • Effectively respond to requests for ad hoc analyses
  • Collaborate with other team members to synthesize learnings from other analyses/sources to present holistic analysis and recommendations to stakeholders
  • Proactively identify gaps and opportunities in Adobe’s marketing activities and use data to communicate recommendations to improve marketing performance to stakeholders
  • Ensure solutions are scalable, repeatable, effective, and meet the expectations of stakeholders
  • Participate in defining technical and methodological requirements to improve the Analytics tools and infrastructure used at Adobe
  • Identify opportunities to teach stakeholders basic analytics in order to educate and empower users
22

Senior Marketing Data Analyst Resume Examples & Samples

  • Collecting pricing and external market data to develop reports for commercial teams
  • Designing and developing visual analytics to assist commercial teams in understanding business performance using Tableau
  • Documenting business processes and developing analysis and analytics to support optimization of these activities
  • Developing communication and training plans for internal stakeholders to understand business requirements, reports, analytics and business issues
  • Conducting market research on products, markets, customers, prospects and suppliers as part of business reviews and analysis
  • Assisting IT in organizing data in support of analytic tools and business needs. Researching new data sources and liaisoning with business stakeholders to understand how data maps to commercial activities
  • Problem solving complex issues and developing innovative approaches to addressing business challenges
  • Experience in data modelling
  • Proficiency in SQL and Tableau
  • Experience communicating across all levels of an organization and strong presentation skills
  • Experience conducting market research and analysis and presenting finds in written and oral format
23

Marketing Data Analyst Resume Examples & Samples

  • Build scalable and reusable data mining solutions and capabilities that support e-commerce and marketing, and meet the expectations of stakeholders
  • Focus on delivering business results including improved end-to-end customer experience and financial metrics
  • Spearhead website personalization analytics, leveraging online behavioral and real-time data to tailor site experience to each visitor
  • Proactively identify gaps and opportunities in the conversion funnel, and use data to communicate recommendations to stakeholders
  • Translate business problems into actionable key performance indicators, dashboards and reports, guide marketing decisions and go above and beyond trend reporting
  • Bachelor's degree in mathematics, statistics, Economics, Computer Science, or related field (or equivalent work experience)
  • 5+ years of Analytics Experience
  • Strong knowledge of data mining algorithms, such as regression, decision trees, clustering, pattern recognition, Time Series, and dimensionality reduction
  • Strong skills in SQL and proven experience in using multiple data sources to develop outputs that are insightful and actionable
  • Experience using statistical programs (R, Python, Tableau, etc.)
  • Experience with HTML, JavaScript and/or PHP
24

Marketing Data Analyst Resume Examples & Samples

  • Understand and query disparate database sources, including relational structures, dimensional data marts/models and cubes
  • Identify, analyze, and interpret trends or patterns in complex data sets
  • Filter and “clean” data, and review raw output and performance indicators to locate and correct code problems
  • Clearly convey the key insights or “story” the data reveals in a visual format that is grouped and summarized to be easily understood
  • Develop and code the list segmentation for all direct and digital marketing campaigns
  • Monitor the integrity and maintenance of multiple databases and ensure each marketing initiative is executed according to brand plan and any applicable regulations
  • Implement the business contact strategy, aligning marketing and sales
  • Support training efforts and offer guidance on complex data sets
  • Serve as part of the CRM support team
  • Process user feedback and deliver to the core team
25

Marketing Data Analyst Resume Examples & Samples

  • 2-4 years in reporting and / or data analysis, data stewardship and quality improvement in general, ideally within a professional services environment
  • Strong English communication skills both written and verbal across multiple levels of the organization, including Partner level
  • Ease with quantitative reasoning, pleasure in working with numbers
  • Ability to quickly learn and master new software. Expected to rapidly acquire proficiency in BCG tools such as:iMD (Integrated Marketing Database), MS Dynamics, Salesforce / Exact Target, and Google Analytics
  • Highly detail-oriented, organized, accurate and efficient
  • Demonstrated ability to work independently, with clear guidelines and regular briefings and to make progress on multiple priorities simultaneously. A good team player
  • Ability to take initiative and find ways to get things done
  • ·Strong oral and written communication skills
  • Ability to work well independently as well as part of a team bringing a sense of urgency to the tasks at hand
  • Strong organizational skills with the ability to work well under pressure and balance multiple projects
26

Marketing Data Analyst Resume Examples & Samples

  • Identify marketing data needs to develop high-value, actionable reporting aimed at answering strategic and operational business questions
  • Promote adoption of standard Marketing team performance measures
  • Enable self-service reporting through development of and training on standard reports and dashboards
  • Lead regular performance reviews to deliver analyses, insight, and recommendations to Global Marketing and Sales teams
  • Consult with stakeholders to define standard reporting requirements; work with Marketing Operations and IT to implement requirements in decision support systems
  • Maintain marketing data integrity by delivering validated, accurate reports
  • Bachelor's degree in marketing, finance, management information systems, mathematics, or statistics
  • 5+ years relevant experience in data analytics, performance measurement, optimization, and data modeling
  • Experience with business intelligence, statistics tools, and key operational systems, e.g. SPSS, SAS, R, Business Objects, Tableau, QlikView, QlikSense, DOMO, Adobe Analytics, Google Analytics, Eloqua, Marketo, or Salesforce.com
  • Proficient in Microsoft Excel and PowerPoint
  • Creative presentation skills for visualizing information and analytics in a simple, easily understood, and actionable way
  • Great communication skills to guide data-informed conversations with global marketing teams and leadership
27

Campaign Marketing Data Analyst Resume Examples & Samples

  • Consult with business partners to refine, confirm, and finalize marketing campaign requirements
  • Build, refine, and execute recurring/adhoc marketing and informational campaigns
  • Support analyses involving campaign response data with business partners
  • Evaluates effectiveness of actions/programs implemented
  • Knowledge of health care industry
  • Knowledge of SAS and/or scripting language a plus
28

Marketing Data Analyst Resume Examples & Samples

  • Collaborate with the Senior Director of Services Marketing and global marketing teams to understand business requirements and be able to respond quickly to adhoc reports and presentations for senior executives
  • Be the owner of developing presentations for the services marketing team on a monthly and quarterly basis. The presentations are in PPT format
  • Create visually appealing dashboards for Consulting, Training, Partner Enablement and services marketing using tools such as Tableau, Adobe InDesign, etc
  • Create and maintain dashboards with several levels of data to demonstrate monthly and quarterly performance from a top-down view of the business
  • Work closely with the services marketing data analyst to take the standards reports and convert them into presentable and sharable visual reports
  • 4+ years of development experience in QlikView or Tableau or InDesign
  • Excellent communication, presentation, and relationship-building skills
  • Bachelors Degree in Mathematics, Statistics, Marketing, Management Information Systems or a similar field
  • 5+ years experience delivering web analytics, utilizing industry leading tools including Adobe Analytics or Google Analytics
  • Experience for visualizing web analytics in a simple and actionable way
  • Multinational environment's experience is desired
  • Prior experience working with marketing data and organizations is a plus
29

Marketing Data Analyst Resume Examples & Samples

  • Conduct statistical/analytical research such as segmentation/clustering, price elasticity/threshold modeling, and test/control analysis
  • Develop dashboards and analyze data within statistical and data query/mining packages (e.g., SAS, Tableau, SQL etc.)
  • Leverage insights from historical promotion analysis to provide planning guidance to category teams
  • Use industry tools to help category teams optimize merchandising plans on key growth and profitability metrics
  • Assist category teams in the tracking of key improvement metrics
  • Work with analytics team to develop and refine analytical methodologies and planning processes
30

Marketing Data Analyst Resume Examples & Samples

  • Bachelor’s degree. Marketing, Business Administration, Statistics, or Economics majors desired
  • MS Office Suite including strong MS Excel skills, Business statistics coursework, and work experience
  • Experience with Google Analytics and Google Tag Manager preferred
  • 1+ years of marketing reporting and analytics experience, experience with website tracking platforms required, email metrics experience required, SQL knowledge preferred, Advanced statistical package experience (SAS, SPSS) preferred, Business Analytics Software experience (Cognos, Business Objects) preferred
  • Excellent communications skills – must be able to explain complex analytics in simple terms. Must also be able to clearly articulate both strategic direction, and tactical actions to direct reports, IT team, and marketing and PR stakeholders. Detail oriented with strong analytical ability. Must be able to clearly work with marketing and PR program owners to determine business needs and requirements and then translate that into research and reporting requirements for internal teams and external vendors
31

Marketing Data Analyst Resume Examples & Samples

  • Work with marketing management to support all phases of marketing efforts
  • Monitor key performance metrics, identify emerging trends, and drive business impact through timely recommendations and actions, and ensure accurate results in the data & analysis
  • Conduct statistical data analysis using linear models, multivariate analysis, survey sampling, etc
  • Research new ways for modeling prospect behavior through quantitative analysis
  • Broad understanding and experience with SQL, relational databases, MS Access, Excel, statistical software and scripting languages
  • A Bachelor's degree in Mathematics, Statistics, Economics, Computer Science, Engineering, or equivalent combination of education/experience
  • Strong statistics and analytical skills are required
32

Marketing Data Analyst Resume Examples & Samples

  • Develop and implement best practices to measure sales and marketing effectiveness
  • Understand CRM, marketing automation systems, social dashboards, and other marketing systems
  • Consolidate reports across marketing campaigns and share key learning outcomes
  • Demonstrate the ability to interpret, synthesize and organize data, in order to succinctly communicate findings and recommendations in both written and verbal forms
  • Identification of opportunities to automate any/all analysis and identify processes for efficiencies
  • Analyze marketing metrics to identify cause-effect relationships between marketing actions and financial outcomes to increase profitability
  • Develop effective reporting systems and performance dashboards that meet business needs
  • Provide additional support to team members as needed. May include some administrative support within Salesforce and Eloqua
  • College degree required; preferably in Marketing, Business, Economics or Statistics
  • Strong knowledge of Salesforce.com and Marketing Automation (Eloqua and/or Hubspot)
  • Superior knowledge of SQL, SOQL and Excel
  • Strong statistical and analytical skills
  • Ability to work in a fast paced environment and manage priorities on multiple projects with tight deadlines while still achieving exceptional results
  • Ability to communicate with a non-technical audience, understand business needs, and translate them into analytical requirements
  • Experience with any/all of following preferred: MS Access, DOMO and/or Google Analytics
  • Demonstrated ability to lead small teams and conduct meetings
  • Highly organized, self-motivated and can make recommendations and good decisions
  • An innovative thinker with attention to detail – not afraid to experiment
33

Digital Marketing Data Analyst Resume Examples & Samples

  • Work with clients to develop and execute on their digital marketing analytics strategy
  • Materialize the client’s analytic plan into measurable results
  • Develop and test segmentation & targeting strategies
  • Communicate effective data stories to influence decisions
  • Solid understanding of the digital marketing process
  • Knowledge of the following is required
34

Marketing Data Analyst Resume Examples & Samples

  • Project manage and support development of marketing mix models leveraging 3rd party analytics agency
  • Collect, organize process and validate data from a variety of internal and external sources. Partner with marketing to ensure historic marketing data is accurate and reasonable and highly available in the internal marketing data mart
  • Systematically interpret and validate model results with both statistical and face validity checks. Ensure that all analytics efforts consistently meet key business problems and present insights that lead to optimization opportunities
  • Run optimization and simulation scenarios to help provide marketing investment and allocation recommendations for monthly, quarterly and yearly reviews
  • Assist other team members, at corporate and regional level, with a variety of tasks related to the analysis of sales and marketing effectiveness, and calculation of return on marketing investment
  • Deliver regular campaign analysis, across bought, owned and earned media, focusing on acquisition, conversion, ROI and consumer changes of the brand perception
  • Develop cross-channel media insights including direct and indirect (lagged) impact on business KPIs and media mix recommendations
  • Create regular, standardised, marketing performance reports, aligning marketing outputs with key business KPIs
  • Work closely with the project team to implement best practices of problem solving. Contribute new ideas to improve project deliverables and execution
  • Provide analytic support for strategic business initiatives and marketing business cases
  • Prepare and deliver presentations of marketing performance insights ensuring all recommendations are actionable and business focused
  • Marketing analytics background with experience in working as part of a marketing department or for a marketing services provider is essential
  • Strong analytical and problem solving skills, particularly with application of statistical and quantitative tools - advanced degree in a quantitative field (e.g. Mathematics, Statistics, Physics, Engineering) is strongly preferred
  • Experience of providing actionable insights across a variety of business situations, and be comfortable in dealing with and presenting outputs to stakeholders
  • Proven experience in working with large data sets, processing and modelling as well with statistical analysis software such as SAS or R
  • Ability to establish and maintain effective working relationships with internal stakeholders, as well as interface and manage external partners and vendors
  • Ability to drive several projects simultaneously
  • Strong attention to detail and quality of execution
  • Strong financial acumen, experience of managing budgets
  • Working with structured & unstructured data sources
35

Marketing Data Analyst Resume Examples & Samples

  • Contribute to strategy and planning to establish and coordinate plans and initiatives aligned with corporate and marketing strategy
  • Support performance management and the successful execution of our strategy and plans
  • Provide marketing services to drive the strategic enablement of Marketing
  • Help manage projects and drive needed follow-up including escalations
  • Minimum 4-7 years of related experience not necessarily in the IT field
  • Passionate about optimization, result driven marketing
  • Finance or controlling background with excellent communication skills
  • International background
  • English required
  • Fluently in English (verbal & written)
36

Campaign Marketing Data Analyst Associate Resume Examples & Samples

  • Transform marketing campaign strategies into technical requirements
  • Review of any external files/campaign files before delivery with utmost attention to detail
  • Partner with upstream data management teams to insure data quality and pertinence
  • Four (4) year degree in related field OR equivalent experience
  • Limited use and/or application of basic principles, theories, and concepts
  • Knowledge of healthcare industry preferred
  • Familiarity with Kaiser Permanente healthcare system preferred
  • Knowledge of campaign management experience working with non-technical marketing professionals
  • Strong SQL background, with solid understanding of data structures and analyzing data
  • Experience with large or complex data sets
37

Marketing Data Analyst Resume Examples & Samples

  • Develop methodology to measure impact of marketing channels, messages, audiences and regions
  • Build on company and industry practice for measuring key metrics (i.e. acquisition and retention of (potential) authors, engagement, attribution)
  • Assess tactics and channels by variables such as regions, researcher career status, user behavior to increase submissions
  • Measure results and share with stakeholders specific recommendations to improve effectiveness
  • Strategic sparring partner to the STMJ Marketing MT (VP Marketing and Heads of Marketing) to optimize the contribution of marketing activities towards business objectives
  • Solid knowledge of Excel is required
  • Knowledge of software tools such as R , Python, Knime is plus
  • Statistical knowledge is required, background in machine learning is a plus
  • Experience in dash boarding tools such as Tableau is a plus
  • Experience with databases and SQL is a plus
  • Experience with Adobe Analytics is a plus
  • Minimum 1-2 years experience of proven experience in an analytical role
  • Selfstarter, ability to learn on the job and find solutions for daily issues
  • Strong Market understanding (Academia, Research Process) is a plus
  • Several local and global networking communities to share best practices and knowledge
38

Marketing Data Analyst Resume Examples & Samples

  • Leverage the database to design and develop data mining and analytics at the customer level to gain a better understanding of the customer base, their shopping behaviors, and the health of the customer base
  • Design and develop dashboard reporting that provides insights and visualization into customer and communication performance relative to KPIs, projections, and historical performance
  • Deliver data-driven customer insights related to increasing sales, margin, profit, and customer loyalty, including impacts of current marketing contact strategies
  • Build statistical models to improve customer portfolio and campaign performance through better targeting and understanding
  • Interpret analytics and identify implications, including sales, margin, expense, and customer KPIs
  • Present findings and actionable insights to marketing leadership and business partners to optimize our Marketing investment
  • Gain a thorough knowledge of how and where all data is captured, how it is related, and ensure data quality and consistent data usage/calculations
  • Manage the company’s CRM database, including intra-team and cross-functional support of data definitions and usage of the database
  • Design and develop complex data and analysis requirements as well as testing approach for internal and external projects
  • Partner with cross-functional teams to resolve data discrepancies and system issues as well as implement new systems, tools, processes, and data to support more complex analysis and reporting
  • Prioritize, scope, and develop queries, data extracts, analysis and reporting surrounding marketing initiatives/projects, programs, and metrics that support our strategic objectives
  • Partner with the Precision Marketing and Marketing Planning & Analysis teams to develop and continuously optimize multi-channel customer strategies that provide relevant, timely, response-driving messaging to customers
  • Identify, recommend, and implement updates to business and technical processes to generate automation and efficiency improvements, segmentation enhancements, and triggered/multi-step campaign opportunities
  • Strong experience in database applications, tools and usage, and best practices around data analytics
  • High degree of analytical curiosity that leads to comprehensive data acquisition and analysis
  • Exceptional eye for audit beyond just checking code, including understanding the business, data, and volumes/metrics to identify anomalies or errors
  • 3+ years of experience in data manipulation, statistical analysis and predictive modeling
  • 3+ years experience independently accessing and leveraging large scale data warehouses to analyze data
  • Advanced proficiency with statistical and query tools required (SQL, SAS)
  • Retail experience a plus
  • Strong capability to build models and utilize statistical methods including data imputation, logistic regression, market basket analysis, clustering analysis and other modeling techniques
  • Proven command of SAS, SQL, and MS Excel/PowerPoint. Experience with SAP BO and/or other BI tools a plus. Ability to learn quickly and apply new tools & techniques when needed
  • Adept at performing data transformation to support model development and validation
  • Capable of working in a dynamic environment, handling multiple projects, meeting deadlines, able to prioritize appropriately and respond to issues quickly and creatively
  • Proven ability to build predictive models
  • Experience using a variety of statistical techniques to provide valuable insights and drive ROI and business efficiency
  • Dynamic, fast-paced office environment
39

Marketing Data Analyst Resume Examples & Samples

  • Strong communication skills and ability to work in a fast paced environment
  • Proven working experience as a data analyst
  • Strong knowledge of and experience with reporting packages (Business Objects etc.), databases (SQL etc.), programming (XML, JavaScript, or ETL frameworks)
  • Knowledge of statistics and experience using statistical packages for analyzing large datasets (Excel, SPSS, SAS etc.)
40

Marketing Data Analyst Associate Resume Examples & Samples

  • Assists in issue identification & design of analytic approaches
  • Employs specified analytical methods & tools to access data to provide reportable information from KP information systems
  • Provides support & point of contact for department clients requesting routine information, data summaries & or reports
  • Applies specified analytical methods including assessing the significance of observed changes, identifying associations among measured quantities, forecasting trends, etc
  • Contributes to written reports & presentation materials describing project or task objectives, methods, data, & results
  • Implements specified QA procedures to ensure accuracy of project data, results & written reports & presentation materials
  • Will substantively increase the productivity & effectiveness of other members of the team by "off loading" routine data access & summarization tasks
  • Typical errors would normally result in only minor delays, inefficiencies and/or expenses
  • Generally involves following established procedures, instructions, and/or manuals
  • Requires occasional judgment to select from apparent alternatives
  • Requires minimal decision-making
  • Develops solutions to routine problems, following established policies & procedures
  • Most problems are clearly defined & solutions are readily available
  • Demonstrates solid analytic problem-solving skills
  • Identifies, analyzes & solves technical problems related to the collection, integration, & validation of data for routine requests for information & from internal KP systems
  • Provides routine fact based information
  • Open to suggestions & input from team members
  • Actively participates & provides meaningful contributions
  • Actively takes responsibility for involvement when opportunities arise for participation
  • Participate in project meetings & report on the status of analytical tasks & project work
  • Follows specific, outlined, & detailed procedures
  • Work is closely supervised
  • Exercises limited discretion w/in defined boundaries
  • Takes responsibility for aspects of projects as assigned
  • Has some discretion to apply analytical tools in the most effective manner in order to implement specified analytical methods & achieve task & project objectives
  • Has discretion on defining of request process & routing of routine reporting requests
  • Has no formal leadership/ supervisory responsibilities
  • Minimum: Bachelor's & zero (0) - two (2) years of work experience
  • Preferred: Bachelor's & one (1) or more years of work experience
  • Some knowledge of policies, practices and systems
  • Limited knowledge of industry practices and standards
41

Marketing Data Analyst Resume Examples & Samples

  • Supports the marketing function by performing data manipulation and data mining on large sets of data
  • Development of data and information structure
  • Creates and modifies computer programs to pull information from company databases
  • Prepares analyses marketing driver effectiveness and efficiency and analysis of cross-sell and retention; suggests enhancements to standard approaches
  • Identifies market segments and develops specialized reporting approaches
  • Prepares exhibits and responds to requests for additional data
  • Provides detailed requirements for systems implementation projects
  • Measures and monitors marketing performance data
  • Supports data sciences team through access and manipulation/formatting of data as required Performs other duties as assigned
42

Marketing Data Analyst Resume Examples & Samples

  • General Marketing administration of Salesforce.com including reporting and analysis
  • Further develop metrics, KPIs, analytics and dashboards to provide marketing measurement and drive marketing performance through deep business insight
  • Troubleshoot Salesforce issues and review and analyze previously created reports & dashboards for suitability
  • Build custom reports and dashboards to share data across departments and teams
  • Perform data inspection, cleanup and governance to ensure data integrity
  • Proactively identify automation opportunities and recommend process improvements to improve system efficiencies
  • Compile, manage and maintain detailed Salesforce data becoming the subject-matter expert relative to what we collect, process and establish as metrics in regards to the company’s marketing efforts
  • Follow company data standards and ensure adherence in the course of processing/updating data and incorporate company data governance policies, practices and standardization
  • Understand user requirements and make configuration related change requests within Salesforce, including: adding new fields; editing page layouts; creating list views, reports and dashboards, workflow and validation rules
  • Troubleshoot Salesforce issues and review and analyze previously created custom fields, objects and triggers for suitability
43

Marketing Data Analyst Resume Examples & Samples

  • Support performance management and the successful execution of our strategy and through a perfect mastery of data, spreadsheets, pivot table, graph and so on
  • Be the spoken person of the marketing team in the Business Management Office community in both directions so that the Marketing Team can be always on track and so that the Marketing Team can benefit from Market Unit needs/experience
  • Provide marketing services to drive the strategic enablement of Marketing in a way that new and old marketing initiatives can benefit from deep analysis of efficiency/efficacy
  • Help manage projects
44

Marketing Data Analyst Resume Examples & Samples

  • The design of reports needed to support Industrial market and 3-screw product line growth strategies
  • The selection of accurate, appropriate sources of data needed to generate the reports
  • Gathering, tracking and updating data
  • Generating reports based on the data
  • The identification and preliminary interpretation of trends based on data models
  • Any other data, documentation or report management activities
  • The ideal candidate will
45

Senior Marketing Data Analyst Resume Examples & Samples

  • Implement and fulfill distributor related marketing programs with pay-outs in excess of $100m. Implement and fulfill $300m Inventory
  • Develop training materials (including uPerform software) and conduct training sessions as needed of other members of the Order to Cash
  • Bachelor’s degree in Information Systems, Finance, Marketing, Supply Chain, or other business discipline or equivalent experience in related fields with 6 plus years of experience working in a supply chain, finance, or marketing area
  • Must be able to work independently with minimal supervision, keeping goals in mind
  • Excellent computer proficiency including Microsoft Word, Excel, SAP BW, and Sharepoint
  • Excellent problem solving skills with the ability to transform data into useful information
  • Ability to multi-task in a fast paced environment, manage time in order to meet deadlines, and pays attention to detail and follows through
  • Willingness to work in a team environment and receptive to change as business needs change
  • Familiarity with Audit and Internal Control principals
  • Ability to understand and adhere to marketing programs and payments
  • Ability to create and maintain excellent relationships with both internal and external customers
  • Rapid ability to learn complex data processes
  • Working knowledge of crop protection, market distribution channels, and business cycles
  • General understanding of agricultural crop markets
  • Knowledge of key functional interfaces within Crop Science division to assure rapid fulfillment of customer needs
  • Proficiency in Access database management
46

Digital Marketing Data Analyst Resume Examples & Samples

  • 1-4 years of relevant experience in marketing measurement, analytics and data analysis
  • BA/BS/Masters in Business, Economics, Statistics, Analytics, Mathematics, Engineering or other quantitative focus
  • Advanced proficiency in data management, including Excel (VBA, Pivot), database querying (SQL) and enterprise data warehouse solutions (BigQuery)
  • Strong communication skills and ability to structure data, turn data into insights and insights into actions that assist senior management and marketing managers with decision making
  • Ability to combine multiple data sources into a single reporting system
  • Fundamental understanding of marketing platforms (e.g. Google Adwords, Doubleclick, Facebook Ads), internet advertising technologies and marketing channel attribution
  • Advanced proficiency in Web Analytics platforms (e.g. Google Analytics, Omniture)
  • Prior experience in app attribution & in-app analytics tools preferred
  • Proficiency in Tag Management software (e.g. Tealium, Google Tag Manager) and JavaScript (especially as it relates to 3rd party tagging) preferred
  • Significant experience with a programming language (e.g. Python, R) preferred
  • A/B and multivariate testing experience preferred but not required
  • Strong execution and organization. This team will be working with marketers, engineers and product leads in rapid development cycles, and you should be comfortable executing with little oversight in a fast changing business environment
47

Marketing Data Analyst Resume Examples & Samples

  • Merge Master and Suspect data (individually and mass)
  • Utilize multiple tools or systems during daily activities
  • Communicate within the data governance framework data matching and de-duplication issues (data champion)
  • Collaborates with project team members to improve match/merge processes
  • Utilize various data de-duplication tools and systems effectively
  • Effectively report on daily and weekly progress
  • Contribute to the overall reporting metrics for data management dashboards
  • Ability to deal with ambiguity in data and make self-directed decisions
  • Ability to self-motivate and prioritize your own work
  • Ability to clearly communicate data quality issues and needs
  • Excellent English and communication skills via email
  • Proven analytical skills, technical aptitude, excellent written and verbal communication skills
  • DBA and/or Business Analysts background required
  • Informatica MDM and SalesForce experience a plus
  • Must have a clear understanding of database structures, design and integration
  • 2+ years of related database or marketing/business analyst experience
  • Global and Regional Sensitivity
  • Global data experience
48

Marketing Data Analyst Resume Examples & Samples

  • Execute customer segmentations in support of our direct marketing programs
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand
  • Measure the effectiveness of marketing, advertising, and communications programs and strategies
  • Provide intuitive and insightful information to management to understand current performance and use to assist management in crafting future strategy and plans
  • Prepare reports and analysis to measure performance of all strategic initiatives and new programs to measure and track their performance
  • Highly motivated individual with strong quantitative skills
  • Experience with and understanding of relational databases and SQL language
  • Demonstrated skills in creating reports, executive dashboards and scorecards
  • 2 to 4 years’ experience in BI and reporting tools preferred. Knowledge of Tableau is a plus
  • Familiarity with SQL Server
  • Bachelor’s degree in related field is preferred
49

Marketing Data Analyst Resume Examples & Samples

  • Excellent Excel data manipulation and reporting skills
  • Comfortable working with large data sets
  • Reporting and analysis experience
  • Dashboard creation and maintenance
  • Enquiring, investigative mindset
  • Consultative, collaborative approach
50

Senior Associate, Marketing Data Analyst Resume Examples & Samples

  • Evaluate alumni data records to provide a foundation for alumni programming and outreach
  • Research and validate records for accuracy and report on findings
  • Run queries related to alumni data and records
  • Segment records and interpret results to identify trends and drive market development
  • Evaluate and track alumni events
  • Participate in marketing efforts to strengthen alumni relationships
  • Minimum three years of marketing or analytics experience; preferably within a professional services firm or similar environment
  • Experience with database management and online content management tools
  • Strong analytical skills with the ability to collect, organize, and analyse data with attention to detail and accuracy
  • Experience with SAP CRM and HANA a plus
  • Proficient in Microsoft Office Suite applications including Word, Excel, PowerPoint, and Outlook
51

Secondary Marketing Data Analyst, VP Resume Examples & Samples

  • 60% Analytics / Risk Reporting
  • Manage all aspects Business & Analytical Reporting for Capital Markets including Pricing, Pipeline, Portfolio and Trading Components
  • Propose and develop additional reporting to better understand operational, financial and transaction data and risks
  • Proactively review results and provide recommendations to drive results / solutions with little guidance
  • Constantly review and enhance reporting / analysis to improve clarity and presentation
  • Create and upload data tapes as required to facilitate loan transactions with appropriate transformations
  • Develop new and/or adhoc reporting to respond research inquiries and on-going monitoring
  • 20% Pricing Analytics & Processes
  • Monitor and manage pricing to downstream systems including to Marketing
  • Support QRM Pricing Module and Development
  • 10% QRM, LOS & Technology
  • Manage Capital Markets relationship with Technology Partners into LOS and QRM
  • Support ITG Change process
  • Develop work orders and project plans
  • 5% Product Support
  • Support Product Development process through analysis and implementation stages
  • 5% Other
  • Preferred Master's level in Mathematics, Statistics, Econometrics, Finance or equivalent
  • 7 years of Mortgage Analytical Experience with Secondary Marketing background
  • Requires a demonstrated expertise in the Bank's operating and transaction processing systems
  • Advanced experience with SAS, Excel, Word, and PowerPoint, and proficiency with SQL and Bloomberg
  • Experience with database manipulation, including data identification, preparation, collection, and extraction and ability to write complicated SQL queries
  • Requires highly developed verbal and written communications skills and the ability to explain processes and results to managers and solution end-users at all levels within the Bank
  • Ability to interact with all levels in the organization to influence and present clear and compelling recommendations based on analytical results
  • Excellent written and verbal communication skills are required, along with strong relationship and partnering skills
52

Marketing Data Analyst Resume Examples & Samples

  • Perform analysis on quantitative data, support and organize qualitative research primarily in the field of social media
  • Bachelor´s degree, preferably with reference to marketing
  • 1-2 years of relevant experience in the field of digital analytics, social media analysis and/ or social media success measurement
  • Good knowledge of current social media KPIs and listening tools
  • Must be proficient in Excel and other Microsoft Office applications
  • Strong analytical ability, critical thinking and proactive problem solving skills
  • Ability to work in a fast-paced environment – both independently and as part of a team, multi- task and prioritize accordingly
53

Marketing Data Analyst Resume Examples & Samples

  • Maintain all changes and formats of price pages for Mueller Co., U.S. Pipe Valve and Hydrant (USPVH), Henry Pratt Company, and Hydro Guard branded product
  • Maintain and distribute matrix pricing to inside sales, marketing, District Managers, and all involved sales leadership
  • Business related Bachelor’s Degree, such as Marketing, Data Analytics, Accounting, Finance, or Economics
  • 3 or more (3+) years of experience in an analytical role or in product management
  • Advanced Excel skills and experience (required testing to demonstrate proficiency)
  • Intermediate computer experience with particular proficiency in Microsoft Word, Outlook, and PowerPoint programs
  • Aptitude and comfort with business information systems such as ERP, CRM, Financial Reporting and Business Intelligence Systems, such as SQL Server Analysis Services, Hyperion, and JD Edwards
  • Ability to work in a fast pace environment where a premium is placed on speed and accuracy
  • Ability to work independently of supervision and quickly adapt to changing priorities
  • Strong time management and project management skills
  • Ability to routinely travel 5-10% of work
  • High level of outgoing interpersonal skills and ability to communicate effectively
  • Prior experience specifically in marketing data analysis
  • Business related Post-Graduate Degree
  • Work experience in manufacturing and/or in a technology based growth industry
  • Experience with revenue forecasting, through seasonal modeling, linear regression, macro drivers, and/or sales funnels
  • Fundamental understanding of database design
  • Experience with MS Access
  • Some Experience with Customer Relationship Management (CRM) software and other technology-based productivity tools (i-Squared, Salesforce.com, NetSuite, OnContact, Maximizer CRM, TeamWox, etc.)
54

Senior Marketing Data Analyst Resume Examples & Samples

  • Own the design, maintenance and delivery of marketing’s analytics reporting suites related to leads and conversions, campaign performance and marketing driven Ecommerce activity
  • Partner with corporate marketing leadership and business stakeholders to define a long-term reporting roadmap, identify key drivers influencing marketing metrics, and enable divisional reporting capabilities
  • Support/Lead the corporate marketing monthly and quarterly business review processes and other critical processes, such as AOP and STRAP
  • Deliver a self-serve reporting environment that leverages dynamic reporting suites, tableau visual packages and Cognos pre-defined reports
  • 3-5 years working with digital/marketing and sales analytics
  • Experience with business intelligence tools and CRM systems, Cognos reporting tools, and Tableau desired
  • Interpersonal skills: exceptional verbal/written communication, listening and presentation skills with attention to detail
  • Minimal travel required
  • Minimum 1 year experience building reports/dashboards using any of Tableau / Cognos
  • Experience working with marketing data analytics and sales analytics
55

Senior Marketing Data Analyst Resume Examples & Samples

  • Lead both ad-hoc analysis and complex analytics projects
  • Collaborate with other analysts, marketing managers, and engineers on both strategic initiatives and ongoing data infrastructure enhancement projects
  • Own end-to-end campaign analysis, analyze and mine both structured CRM data and unstructured web data to uncover insights, and discover optimization opportunities
  • Conduct deep dive analysis on prospect journey, lead flow, and ads marketplace dynamics
  • Design and execute experiments to identify, evaluate, and prioritize campaign / creative optimization
  • Minimum 2 years of experience in data analysis or related field, with experience in data science or marketing analytics preferred
  • Excellent problem solving and critical thinking skills; ability to draw conclusions from data and recommend actions
  • Demonstrated leadership and self-direction, capacity for learning new skills, and willingness to share knowledge and teach others
56

Marketing Data Analyst Resume Examples & Samples

  • Good at working cross-functionally, work well with other data scientists, etc
  • Developed s curves, ideally for marketing ROI
  • Solid knowledge of / experience with statistics
  • Understanding of various marketing channels preferred
  • Experience with Regression Analysis
  • Experienced in SQL
  • Experience programming in R preferred
  • Highly motivated and able to work independently
  • Output oriented work attitude
  • Education: -BA/BS required, with Statistics / Econometrics degree preferred
57

Marketing / Data Analyst Resume Examples & Samples

  • Conduct ad-hoc analysis of business issues through SQL database querying to capture data, followed by relevant excel analysis and interpretation of results
  • Create new business reports and dashboards to generate insights and inform business decisions
  • Support marketing campaign targeting and performance measurement
  • Partner with the business owners in creating business models that support major investments, partnerships, initiatives and projects
  • Maintain a deep understanding of business drivers and an innate grasp of business metric definitions
  • Leverage reporting knowledge to extract targeted datasets from the database, distill insights into the business, and communicate them clearly to management
  • Bachelors Degree in MIS, maths, statistics, hard science, finance, business or similar
  • Passion for analysis and customer insight
  • Extensive Knowledge of database software, Excel, and demonstrated advanced knowledge of SQL
  • Experience with business intelligence tools and statistical analysis
  • Experienced at analytical data manipulation on large databases
  • Strong research, analytical/decision making and problem solving skills
  • Strong verbal and written communication skills; ability to effectively communicate complex technical concepts and ideas in a non-technical, simple manner across all levels of the organization
  • Resourceful self-starter with an independent attitude, focus on excellence, and attention to detail
  • Ability to operate in a high-energy, high-intensity and rapidly evolving environment
  • Solid organizational and project management skills are also required along with the ability to work with cross functional teams under tight deadlines
  • Advanced degree in MIS, maths, statistics, hard science, finance, economics, or related discipline
  • Experience in eCommerce, software development, subscription businesses or online media a plus
  • Experience with primary research methods including surveys and qualitative studies
58

Marketing Data Analyst Resume Examples & Samples

  • Marketing Strategy & Optimization - Partner with the channel marketing team to drive strategy and planning by enabling campaign execution to improve performance
  • BA/BS in Math, Statistics, Economics, Computer Science, Physics, Engineering, or other quantitative field. (MS or PhD)
  • 5+ years of experience in digital/performance marketing
  • 5+ years in demand generation and lifecycle marketing analytics
  • 5+ years of experience in business strategy, marketing, finance, engineering, or analytics
  • Experience in constructing A/B and MVT tests
  • Experience with email and digital advertising tracking, measurement, and metrics
  • Experience with statistical analysis. Stat packages such as R, MATLAB, SPSS, SAS, Stata, etc
  • Development experience in at least one scripting language (Python, JavaScript, etc.)
59

Principal Marketing Data Analyst Resume Examples & Samples

  • Proficient in analytical methods & tools (preferably R)
  • Experienced in data visualization (e.g. Tableau)
  • Strong data mining and data cleansing skills (SQL, Hive/Impala, Python/ other scripting languages)
  • Excellent presentation skills to simplify complex product, technical and analytical insights to a business audience and vice versa
  • Take ownership, with demonstrated drive for excellence and perseverance
  • Comfortable diving into complex systems/issues and business problems, and able to quickly grasp/define ambiguous situations
  • Effective in cross-functional collaborations and external discussions with Sales, Airlines, Agencies, and etc. with willingness to market the product/capabilities
  • Travel technology experience
  • Familiarity with Sabre shopping system & products
  • Object-oriented programming, background in statistics
  • Familiarity with Unix/ Linux command line
  • Ability to show examples of previous analytical / data visualization projects will be an asset
60

Senior Marketing Data Analyst Resume Examples & Samples

  • Measure brand performance, and provide data analysis on insights and recommendations on driving effective campaign outcomes against goals, objectives, and spend
  • Develop and maintain dashboards based on KPI’s of the business
  • Develop ad hoc reports based on business questions
  • Engage in "root cause" analysis to assess changes in metrics an underlying causes and provide recommendations for improvement
  • Assess the impact of various initiatives and measure results. Provide recommendations for improvement as necessary
  • Assist and build requirements, definition, project scoping, timeline management, and results documentation to ensure great data practices
  • Create, manage and distribute data and insights via regular and ad-hoc reporting utilizing analytics tools and reporting/analysis platforms (Tableau, SQL, Excel, …)
  • 5+ years related experience including hands-on expertise in performing and delivering quantitative analyses
  • 3-5 years online marketing experience
  • Demonstrated success presenting complex research data (both qualitative and quantitative) in a clear and compelling manner that inspires action
  • In depth knowledge of SQL, Tableau and Excel - experience in programming and in SAS, SPSS or comparable statistical modeling tool is a plus
  • Experience developing dashboards based on business KPI’s
  • Ability to derive insights from data
  • Handle fast-paced and challenging job demands
  • Experience in top-tier consulting, venture capital, investment bank or media agency is a plus
61

Senior Marketing Data Analyst Resume Examples & Samples

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62

Global Digital Marketing Data Analyst Resume Examples & Samples

  • Sit at the heart of our Digital Centre of Excellence, it’s your responsibility to deliver consumer insights to our brand teams, agencies and commercial teams that will help transform our business performance
  • Inspire, challenge and enable our marketers to deliver industry-leading digital marketing by making full use of our global training, data platforms, reporting & social intelligence tools
  • Work in collaboration with the brand teams at every stage of their digital activity, influencing their game plans to embed critical digital metrics to help shape success
  • Lead the gathering of digital consumer insights from Asia Pacific, feeding them back to the markets, our Digital Center of Excellence and sharing learnings globally
  • Be accountable for ensuring every digital campaign and digital commerce channel set up by brands have digital metrics defined and tracked successfully
  • Help brands embed our global data taxonomy and drive its adoption by our agencies
  • Deliver clear actionable insights
  • Experience in managing web analytics performance, digital media performance and/or CRM
  • Strong digital marketing data experience (5+ years) to drive performance marketing
  • Highly experienced in reporting and analysis of digital marketing data across the key paid (e.g. paid search, digital display), owned (e.g. website, Facebook) and earned (e.g. SEO, buzz) channels
  • Strong data management skills as a Microsoft Excel super-user. Proficiency in MS Access and SQL is a plus
63

Marketing Data Analyst Resume Examples & Samples

  • Data Mining / Analytics
  • Experience mining data from various digital platforms, especially Adobe Analytics in Adobe Marketing Cloud and Eloqua insight
  • Expertise in the marketing analytics platform Adobe Analytics (Omniture)
  • Takes an analytical approach to problem solving
  • Ability to set goals and meet deadlines in a fast-paced working environment
  • Experience with data extraction and management
  • Advanced Excel and data manipulation and visualization skills
  • 5-7 years required data analytics experience
  • 5-7 years required marketing, e-commerce, digital experience
  • 7-10 years required work experience
  • Bachelor’s degree in data, data analytics, marketing analytics, business
  • Experience in Eloqua Insight, a plus
  • Experience using an agile approach
  • Knowledge of marketing automation principles and practices is an advantage
64

Marketing Data Analyst Intern Resume Examples & Samples

  • Support projects and ad-hoc analysis using market, business and competitive data to identify trends and underlying causality
  • Profile & segment Accounts in support of base management and pricing optimization
  • Help develop Sales Prospect criteria and target lists
  • Clean up customer base databases and analyze profitability trend analyses
  • Support requests for pricing system updates, pricing analysis and tracking
65

Marketing Data Analyst Resume Examples & Samples

  • Comparisons to past performance
  • Measurement against KPIs – delegate revenue target, overall audience, corporate & issuer attendance, seniority of audience, geographic profile, retention & acquisition
  • Performance and conversion rate of each marketing channel – email, direct mail, telesales, website, PPC / digital advertising, social media
  • Draw insights from this analysis to help improve the marketing strategy and ROI (both prior to and during the marketing campaign)
  • Develop and monitor reporting tools to measure the performance of the company website and make strategic recommendations for improvement
  • Analyse customer buying trends to identify gaps and potential sources of new revenue
  • Segment and profile customer groups to facilitate targeted marketing communications
  • Produce analysis and strategy recommendations for bespoke events and research projects
  • Ensure the company adheres to The Economist Group data privacy policy
  • Previous marketing experience with proven ability to use research and analytics to improve ROI
  • Exceptional analytical and critical thinking skills
  • Strong working knowledge of SEO, google analytics, email marketing, social media monitoring tools and business research tools (ideally, Qlikview)
  • Ability to process, interpret and manipulate complex information
  • Strong communication and presentation skills (able to influence senior stakeholders decision making)
  • An ability to prioritise own workload, meet deadlines and work effectively on multiple tasks
  • You are a team player with the ability to build relationships at all levels
  • A personal pride in producing output of high quality
66

Marketing Data Analyst Resume Examples & Samples

  • Monitor, expand, and troubleshoot daily ETL processes
  • Execute different data analytics (joins, audits, correlation, etc.) to ensure the completeness, quality, and consistency of data used for analytics across systems
  • Participate in efforts to ensure that data quality targets are met by identifying root causes of errors and potential solutions
  • Help develop and execute different analytic and data mining techniques (pattern development, cohort/persona development, trending, predictive, etc.) to create insights and value from the data
  • Use different analytic techniques and tools including R, Tableau, Lavastorm, and SQL queries
  • Develop visual outputs via R, Tableau, and Excel
  • Participate in analytic planning discussions to consider different analytic methods to continue to derive value from data
  • Project manage analytic efforts to ensure predictable, well-paced, and timely completion of persistent analytics and ad hoc projects
  • Bachelor's degree in a quantitative field such as analytical marketing, business, computer science, economics, finance, information systems, mathematics, or statistics
  • One to three years of relevant work is preferred
  • Experience working with relational databases such as Oracle, MySQL, or SQL Server
  • Working knowledge of ETL concepts and data management practices is a must
  • Experience working with APIs is a plus
  • Knowledge of data mining techniques and statistical modeling preferred
  • Experience with reporting and data analysis, including data aggregation and normalization
  • Ability to think outside the box and understand the big-picture thought process
  • Good time management, multitasking, and written and verbal communications skills are required
67

Marketing Data Analyst Resume Examples & Samples

  • Partner with corporate Communications, Advertising, Analytics and Research teams, as well as Conference and Branding partners to measure campaign efforts, refine dashboards and optimize reporting
  • Collate/draw conclusions from data and make recommendations on messaging, media, conferences/sponsorships, digital/social strategy and tactical improvements to drive effectiveness and improve ROI
  • Develop metrics for marketing spend not yet rigorously measured (e.g. conferences, sponsorships
  • Collect and analyze qualitative and quantitative information to assess the competitive marketing landscape
  • Research and understand industry survey requirements and methodologies (e.g. Pensions & Investments, IPE, among others) and partner with Investment Operations team to optimize our reporting
  • Strong quantitative abilities and high proficiency with analytics reporting software (e.g. Tableau, Adobe and Google Analytics), as well as Excel and PowerPoint
  • Experience conducting market research and competitive benchmarking analysis
  • At least 2-3 years solid project management and time management skills
  • 2-5 years of marketing analytics/data reporting experience (asset management a plus)
68

Dairy Marketing Data Analyst Resume Examples & Samples

  • Mine through different data sources to identify business trends and turn insights into actionable recommendations
  • Perform statistical analysis to support business needs. Gathers required data and performs data analysis to support business need. Anticipates clients' future and ongoing needs
  • Determine best method to gather, model, manipulate and present data. Gather business requirements and translates business questions into requirements
  • Partner with business users to validate business requirements/requests for analysis and present intermediate and final analytical results
  • Document analytical methodologies used in the execution of analytical request projects. Translate scientific methodology to business terms, providing guidance and assistance to others in translation
  • Conduct ongoing analysis of programs executed post promotion and advise business leaders on recommendations based on business and marketing analytics
  • Identify opportunities to deliver business growth through fact based recommendations
  • Partner with the IT organization in development of our Big Data environment
  • Bachelor’s degree in Statistics, Mathematics or related field
  • 7-10 years’ experience in an analytical position that required gathering information from multiple sources to support the data based decision making process
  • Strong Analytical skills
  • Statistical programming knowledge
  • Data visualization
  • 5+ years’ experience in an analytical position that required gathering information from multiple sources to support the data based decision making process
  • Advanced degree in Statistics, Mathematics or related field
  • Experience in a CPG or retail organization
  • Experience working with big data technologies and solutions
  • Retail category management
  • Strong project management skills and ability to prioritize and communicate across multiple levels of business
69

Marketing Data Analyst Resume Examples & Samples

  • Work directly with vendors and cross functional teams to create, manage and maintain the company's data quality
  • Develop, enforce and audit quality assurance procedures and processes to ensure data integrity, identify systems errors in a timely manner, and communicate to appropriate stakeholders
  • Surface, track, analyze and make proactive recommendations from business systems data to improve marketing and sales results
  • Present analytics-based recommendations to guide Marketing & Sales decisions
  • Understand of the data (data profiling), take steps to correct problems (data quality), automate the discrepancy resolution resulting from merging data from multiple sources (data integration), and add value to the data (data augmentation)
  • Research and Identify possible target contacts for name accounts from existing available databases
  • Generate ad-hoc Marketing lists to support Marketing campaigns, and maintain data quality KPI reports regularly
  • A challenging role in a fast paced company
  • Supportive, friendly, professional and dynamic working environment
  • Opportunity to develop skills and knowledge in B2B IT marketing
  • Opportunity for professional development & progression across the marketing organization
  • Opportunity to stretch and enrich marketing experience
  • Be an integral part of the Global marketing teams
  • 2+ years of experience doing hands-on analytics work
  • 1+ year with SalesForce.com, Marketo or similar Marketing Automation/CRM platform is a plus
  • Crucial: Proficiency in Excel & Office suite – pivot tables, macros, formulas, charts
  • Excellent organizational skills and methodical outlook for delivery of projects
  • Ability to thrive in a demanding environment, requiring high degree of deadline data-driven productivity, commitment, adaptability, communication, initiative and follow-through
  • Ability to prioritize workload and be flexible - able to adapt plans and react to change
  • Strong statistical skills
  • Attentive to detail and goal driven achiever with high productivity
  • Great communication skills. Must have the ability to explain technical issues in easy to understand terms
  • Proven ability to surface data to solve business problems and present clear and analytically-supported solutions to business leaders
  • Ability to understand the root of what is being asked for and provide solutions to the actual problem and not just the described symptoms
  • Language: Fluent English Required, further languages are a plus
  • Marketing and/or business environment experience with a consistent track record of delivering on results
  • Demonstrated record of analytical skills
  • Experience of working with colleagues from different backgrounds
70

Marketing Data Analyst Resume Examples & Samples

  • Contribute to the development, upkeep and continual improvement of a functioning web-based KPI dashboard
  • Oversee current marketing and communication-based campaigns and identify new marketing tactics, strategy and channels by developing, running and interpreting analytical reports
  • Perform analysis on all aspects of the campaign management cycle
  • Maintain and update marketing campaign calendars for the organization across all jurisdictions
  • Track campaign effectiveness and analyze data results while gleaning insights into campaign effectiveness, including, but not exclusive to, measuring ROI and LTV
  • With the marketing manager, track and report key campaign metrics like cost per lead, response rate, campaign expenses, enrollments, channel effectiveness, etc. and review results with product managers and other key stakeholders, as needed
  • Educate marketing managers and serve as the departmental SME on Google Analytics
  • Work closely with other analytics teams within RP&S, Corp Comm and CC&CS
  • Perform additional tactical duties as required including compilation of monthly KPI results and regular EDM submissions
  • Lead and oversee all marketing process improvement efforts including the creation and upkeep of any instructional guides necessary for marketing managers
  • Helps lead the development and upkeep of a marketing dashboard, working in tandem with data analytics and project management to track, maintain, and seek continuous improvement in the measurement of key performance metrics, cost per lead/acquisition, ROI, and overall channel effectiveness measures
  • Assists in developing an annual campaign calendar and providing strategic input to marketing campaign managers, including insights associated with multiple campaigns running concurrently or in tandem
  • Educates marketing managers on KPI dashboard enhancements, Google Analytics, and general process improvements
  • Serves as primary contact with Market Research/CSAT, Contact Channels and Customer Experience on measurement of campaign success re: digital/email/call center channels
  • Helps marketing managers analyze analytical reports and results of marketing campaigns; summarizes and presents findings to guide future campaigns (cost of acquisition, conversions, etc.)
  • Assist with marketing process improvement initiatives and educate others on changes as applicable
  • Coordinates with regulatory resources to ensure accuracy and appropriate use of EE/DSM savings claims; joint responsibility with marketing manager for assembling campaign results as required for regulatory filings and other business reporting needs
  • Coordinates with Market Research, Corporate Communications, Contact Channels (and others as designated)
  • To ensure adherence to defined customer contact frequency policies/standards
  • Bachelor's degree from a four-year college or university. Areas of specialization: Marketing, Advertising, Business Administration, Communications, Statistics, Finance and a minimum of 3 years of prior work experience in marketing, advertising, market research, data science/analytics and/or statistics OR a minimum of 7 years of prior work experience in marketing, advertising, market research, data science/analytics and/or statistics in lieu of a degree
  • Microsoft Office, SAS, SharePoint, Google Analytics, Salesforce, campaign management tools and other marketing visualization tools
  • Comprehensive business and marketing acumen
  • Understanding of utility regulatory environment
  • Strong project management and organizational skills. Ability to keep stakeholders informed and updated on campaign progress and goals
  • Capable of building, developing and maintaining positive working relationships with executives, key clients and subject matter experts while working in a team environment
  • Ability to perform independently and meet critical milestones with minimal supervision
  • Demonstrated expertise in working with timelines and budgets
  • Proficient in performing data analysis from multiple sources in multiple formats and effectively communicating findings related to marketing campaign response rates
  • Ability to extract, summarize and present findings on marketing campaigns, customer data and current market research
  • Expertise in Excel, and SharePoint
  • Expertise in SQL, SAS, Power BI, or other VA tools
  • Extensive experience with web site analytics and Google Analytics certification
  • Working knowledge of Salesforce.com or similar CRM system
  • Experience in campaign management and campaign management tools
  • Keen insight and experience in marketing optimization
  • Disciplined skills in marketing and campaign tracking, metrics and performance
  • Experience with attribution modeling
  • Understanding of product marketing including cross selling, upselling and bundling
  • Ability to work with large datasets in different formats
  • Ability to analyze data and turn it into actionable insights and strategies
  • Ability to manage multiple tasks and projects in a fast-paced environment
  • Demonstrated advanced communication (verbal, written, presentation and interpersonal) skills required; demonstrated ability and experience to influence and interact with all levels of an organization
71

Marketing Data Analyst, Advisory Resume Examples & Samples

  • Provide vision and leadership of DC’s user analytics strategies, tools, and investments
  • Create, implement, and drive a program to monitor and analyze user data
  • Provide insights to DC and Product leadership that improve decision making and performance
  • Discover emerging market trends and identify new growth opportunities
  • Create analysis to highlight growth barriers and/or opportunities
  • Use user behavior to create growth strategies
  • Build relationships and work as a liaison across Fiserv teams to establish growth strategies and opportunities
  • Perform root cause analysis and recommend resolution strategies to prevent future issues
  • Bachelor’s Degree in Computer Science, Information Technology, Business Administration and/or equivalent relevant work experience
  • Minimum 8 years’ experience in applicable field required
  • Experience with Adobe Analytics or similar Web Analytics tools
  • Experience in leading business process design and driving business process change
  • Strong analytical, organizational and problem-solving skills
  • Must be able to apply comprehensive knowledge to the completion of projects
  • Ability to lead others, build consensus, and work across different functional teams
  • Master’s Degree in Computer Science, Information Technology, Business Administration and/or equivalent relevant work experience
  • Prior experience working in a customer service oriented environment with deadlines
  • Experience working in the Information Technology and/or Financial industry
  • <15% frequency of travel
72

Marketing Data Analyst Resume Examples & Samples

  • Effectively translate business needs into reporting solutions
  • Proactively identify insights that summarize business data, identify key/emerging trends and present insights on different aspects of the business
  • Present findings to business leaders
  • Find opportunities to create and improve analytics models
  • Analyze internal and external data to build audiences for marketing campaigns based on business goals
  • Aggregate data from multiple sources to create an integrated view of campaign activity
  • Manage data infrastructure and identify future enhancements or capabilities
  • Support the creation and management of our analytics data platform
  • Work independently on small projects while supporting larger analytics projects
  • 3 to 5 years of relevant experience
  • At least 3 years’ work experience in a technical role working with data
  • B2B marketing and investments industry experience are highly desirable
  • Excellent analytical and problem solving skills. Ability to present and interpret data in a meaningful way to internal and external clients
  • Proven experience working with data, producing reports, developing insight and creating models
  • Experience with contemporary BI tools (e.g. Qlik Sense, Tableau or PowerBI)
  • Strong SQL skills, awareness of data modeling concepts (e.g. star schemas, dimensional modeling) and data architecture
  • Working knowledge of statistical packages, preferably SAS
  • Experience with marketing platforms desired (e.g. Salesforce, Marketo, Eloqua, Omniture)
  • Ability to demonstrate professionalism and work with highly confidential information
  • Degree in Computer Science, Engineering or other highly numerate field
73

Marketing Data Analyst Resume Examples & Samples

  • The ability to work independently in fast paced environment with competing priorities
  • Experience working with relational data and direct marking experience
  • The ability to interpret end-user needs
  • Comprehensive knowledge of Microsoft Office Suite
  • BASE SAS or SQL MCTS Certificatified
  • Bachelor’s Degree in Computational and Data Science, Economics, or Math; or BS degree in other field in combination with additional experience; equivalent education, experience and certifications will be considered
  • 2+ years of experience working with relational data
  • 2+ years of direct marketing experience
  • 2+ years of experience using SAS Guide 4.1, 4.3 and 5.1
  • 3+ years of experience programming in SQL
  • BASE SAS or SQL MCTS Certifications preferred
  • Comprehensive knowledge of 2010 Microsoft Office Suite
  • Ability to work independently in fast paced environment with competing priorities, excellent oral and written communication skills and the ability to interpret end-user need
  • A competitive salary $56, 400 to $65,000/year depending on experience
  • Position available for annual bonus program
  • Comprehensive benefit package including, but not limited to, nearly 4 weeks of Paid Time Off during the first year, 401(k) plan with a company match, Health & Life Insurance, Tuition Reimbursement, and a complimentary AAA Premier Membership
74

Digital Marketing Data Analyst Storyteller Resume Examples & Samples

  • You are incredibly analytical, with a penchant for translating the insights into easily understandable formats
  • You have AMAZING organizational abilities
  • You can prioritize based on biggest wins for our artists and the team
  • You can manage multiple deadlines and urgent tasks
  • You are willing to learn a little bit of everything, and open to take on anything
  • You are excellent at listening, interpreting, and communicating with small and large groups
  • You are creative
  • You are a self-starter
  • You LOVE the internet, technology, social and music
75

Marketing Data Analyst, Associate Resume Examples & Samples

  • Provide strategic insight into marketing and product opportunities within the market and client base through data analysis and business insight
  • Measure and report on impact of product and marketing activities especially as it correlates to overall revenue generated
  • Conduct data analysis to answer specific business questions asked by clients, account management, and product management. Use data to establish facts and draw valid Conclusions
  • Synthesize analysis findings and communicate them to our financial institution partners in order to drive further understanding of the consumer lifecycle and influence joint activities between Fiserv and financial institutions
  • Prepare data and customer lists for use in marketing efforts and client reporting
  • Produce analysis that highlights current trends in the account base as well as identifying when trends are impacted by changes in subscriber behavior or other market forces
  • Assist and at times manage the collection of data from various sources such as the Enterprise Data Warehouse and Operational Data Stores for use in business focused analysis. Manipulate data to make it usable for analysis by summarizing data points, creating new metrics, and addressing data quality issues
  • Performs other duties as required
  • Ability to understand data requests that can be automated and work closely with marketing automation team to make this into repeatable automated jobs
  • Ability to understand data modeling, statistical sampling and application of data science to solve business problems
  • 2-4 years of business focused analysis experience in a data analytics, information technology, finance or marketing role
  • Demonstrated ability to support business functions through reporting and data analysis
  • Expert level SQL skills
  • Solid understanding of database concepts
  • Mastery in Excel, MS Access, PowerPoint
  • General business acumen and communication skills
  • Database management capabilities including the ability to design and develop data extraction and transformation solutions
  • Experience working in a Citrix environment
  • Experience in a consultative role that required client facing interaction
76

Marketing Data Analyst Resume Examples & Samples

  • Position plans for the effective development and implementation of marketing initiatives
  • Analyze and counsel on complex problems, new projects, strategic analysis, and systems business requirements
  • Conduct data analysis and validate data for consistency and quality, highlighting anomalies and outliers as required, identify touch-points between related work-streams to ensure all impacts of initiatives are considered/assessed to benefit the business as a whole
  • Manage a cross-functional project team to support the management, coordination and prioritization of resources and work streams needed to develop and implement marketing initiatives
  • Coordinate with product management, offer management and business analytics teams to test and assess program and/or offer impacts
  • 3+ years of experience in data analytics or related field
  • Must possess a solid understanding of basic statistics and consumer marketing
  • Experience in large media, technology, ecommerce, or other subscription based company is a plus
77

Marketing & Data Analyst Resume Examples & Samples

  • 60% Create and execute segmentation requirements for solicitation and cultivation of donors
  • 25% Create and execute static and dynamic reports utilizing Salesforce, Excel and other ancillary applications
  • 10% Liaison with marketing areas for needs analysis and segmentation protocol
  • 5% Other duties as assigned
  • Experience in marketing segmentation
  • Familiarity with logical relational database design and/or data warehouse structure
  • Experience working with at least one business intelligence/reporting tool
  • Ability to manage multiple tasks simultaneously and work with cross-functional
78

Marketing Data Analyst Resume Examples & Samples

  • Identify marketing data needs to develop high-value, actionable reporting aimed at answering key business questions
  • Collaborate with reporting specialists and analysts to guide the adoption of standard marketing performance measures
  • Present dashboards and ad hoc analyses to key stakeholders in order to guide the adoption and understanding of KPIs and business drivers
  • Enable self-service reporting through development and training of standard reports and dashboards
  • Advise on interpretation of marketing data, including campaign and web analytics, and provide insight and recommendations to global marketing teams
  • Consult with stakeholders to define standard reporting requirements and work with Marketing Operations and IT teams to implement changes and enhancements
  • Work with cross-functional teams and data owners to gather data as required to enable reporting and analysis needed by key stakeholders
  • Maintain the integrity of marketing data through delivery of validated, accurate reports
  • Streamline current reporting around marketing campaign and Business team’s performance
  • Design and manage reports, analyses, forecasts, and dashboards
  • Bachelor's degree in mathematics, statistics, marketing, business administration, or computer science
  • 3+ years of relevant experience in data analysis, statistics, and data modeling
  • Experience with Adobe Analytics, Google Analytics, Eloqua, Salesforce.com, BusinessObjects, Tableau, QlikView, or similar systems and tools
  • Experience with business intelligence, database mining, and statistical analysis tools
  • Good spreadsheet skills with proven experience managing large datasets and performing analysis
  • Creative presentation skills for packaging analytics in a simple and useful way
  • Good communication skills to share and present analyses with global marketing teams and leadership
79

Marketing Data Analyst Resume Examples & Samples

  • Works directly with the braking product management, sales team, and our customers to provide complete product information and catalog data to support the sale of braking products
  • Collects the requirements of what data is needed from customers. Collaborates with the product management and sales teams to curate the required content. Stores the content in a central database(s) and delivers it to customers in a complete, timely, and regular basis
  • Manages third party suppliers of content and content management products to ensure quality delivery and storage of the required data and information
  • Uses data analytics to provide information to be used by the product management and sales team to make decisions regarding product strategy
  • Support the fulfillment of customer requirements for data and information needs required to be competitive in the marketplace
  • Bachelor’s Degree in business or related field with a strong focus on marketing content and data management
  • 2-5 years of relevant working experience
  • Excellent communication skills – written and verbal
  • Proven ability to turn data into information
  • Experience with Microsoft Office with detailed experience in Excel and Access as used for data analysis and manipulation
  • Experience with SAP preferred
  • Understanding of web content details for merchandise
  • Experience working in a collaborative team environment
  • Working knowledge of the independent aftermarket data standards a plus: PIES, ACES, GDSN, EdgeNet preferred
  • Must be eligible to work in the US without VISA sponsorship. Not eligible for VA/VN assignment
80

Marketing Data Analyst Resume Examples & Samples

  • 2+ years of experience in data analysis; health care experience preferred
  • Experience with analytical tools such as Excel, SPSS, Tableau, Qlik, or similar tools, required; experience with tools such as R or Python a plus
  • Ability to communicate effectively to all levels of team members including senior leadership
  • Understanding of hospital & health system operations and associated business challenges
  • Keeps current with innovation and changes in the health care industry. Actively seeks opportunities to advance professional knowledge through internal and external sources
  • Ability to work in a fast-paced environment with frequent changes in project priority
81

Senior Marketing Data Analyst Resume Examples & Samples

  • Contribute to integrated marketing strategy by analyzing and reporting on performance of online marketing channels including website, blog, email / lead nurturing, social media, organic search, and paid search
  • Develop strong hypotheses, independently solve problems, and uncover business insights and opportunities across marketing channels to drive growth
  • Analyze the performance and profitability of marketing efforts at the channel, tactic and segment level to optimize spend and performance
  • Extract and integrate data from various sources and provide insight to understand audiences and behaviors
  • Create and develop smart, compelling reports that track KPIs and provide actionable recommendations
  • Provide support in managing and interpreting data from a response attribution model
  • Support primary and secondary research on brand health and campaign effectiveness
  • Operate seamlessly between being a business-savvy internal consultant and a highly technical analyst, with the ability to clearly communicate insights to senior leadership
  • Complete other projects and duties as assigned
  • A Bachelor of Science degree in Statistics, Mathematics, Applied Analytics or a related field
  • A minimum of 5 years of experience working with databases, reporting on data and working in an analytical capacity
  • 2 or more years of experience working with digital marketing data
  • Experience with reporting tools (Tableau, Cognos, etc.), web analytics tools (Google or Adobe analytics) and CRM solutions (SalesForce or Marketo)
  • Ability to work in a fast-paced work environment and with little guidance and supervision
  • Advanced Excel skills including proficiency pivot tables, reports, graphs, and more
82

Junior Marketing Data Analyst Resume Examples & Samples

  • 2+ years of strong data analysis as well as with data tools & systems
  • Strong skillset in Excel to include pivot tables; pivot charting; use of slicers, advanced formulas and conditional formatting
  • Be familiar with statistical analysis, along with common computer programs
  • Familiarity with OLAP data cubes and SQL a plus
  • Excellent analytical and independent thinking skills; strong attention to detail
  • Familiarity with Google Analytics and other online reporting platforms
  • Exceptional communication skills, highly organized, excellent time management
83

Director, Marketing Data Analyst Resume Examples & Samples

  • Define needs and partner with GDO and GDT in delivery of all Data-Driven Communication-related data, for new and existing programs / initiatives
  • Work with internal marketing teams and partners to analyze, audit, and define appropriate collection, management, and use of marketing data
  • Primary liaison with Schwab’s Global Data Office and IT’s Global Data Technology teams for DDC providing priorities and data requirements
  • Partner with relevant stakeholders to design and implement a marketing data quality roadmap for DDC
  • Troubleshoot data quality issues – partner in identification of root cause / system & document / communicate the resolution
  • Create and implement standards and best practices for marketing data consumers in order to ensure appropriate data usage
  • Validate newly captured marketing data / information to ensure it followed the designed flow & format
  • Provide deployment and management by providing requirements for marketing data quality monitoring systems
  • Proactively engage with business partners to define their needs, prioritize efforts and introduce them to new opportunities
  • Prioritize work requirements across all areas of DDC
  • Drive projects/initiatives that improve the efficiency of all ABI analysts through improvements in data, technology and processes
84

Marketing Data Analyst Resume Examples & Samples

  • Ongoing analysis of YT data and Google Trends data to help support marketing initiatives
  • Code reviews and data submission reviews to ensure accuracy
  • Backend and automation for new insights and trends systems
  • BS in marketing, engineering, math, science, business, quantitative marketing or equivalent work experience
  • 2+ years experience as an business analyst driving strategy or work as a data journalist / data scientist or 2+ years in marketing with experience analyzing marketing data
  • 2+ years of experience writing SQL code and queries. Python and/or R experience preferred
  • Prior experience writing articles or business materials for a non-technical audience. (Were looking for a data storyteller, not just an analyst)
85

Marketing Data Analyst Resume Examples & Samples

  • Bachelor's Degree in Marketing and/or Business/Management
  • Exceptional project management skills
  • Solid problem solving and time management skills
86

Direct Marketing Data Analyst Resume Examples & Samples

  • Write SAS and SQL code to pull, transform, and analyze marketing and consumer data in SAS and Business Objects
  • Research and analyze consumer acquisition marketing campaigns from a data perspective. Interpret data, identify trends, and synthesize analytical insights into actionable strategy in support of the marketing team. Make recommendations to optimize marketing campaigns, drive revenue and decrease costs
  • Present research and analytical findings to the marketing team and leadership
  • Provide the marketing team with support designing and interpreting scientific marketing tests
  • Assist in building demographic overlays, consumer segments, and statistical models to refine marketing campaigns
  • Bachelor’s degree in a quantitative field such as statistics, mathematics, economics, computer science, engineering, or other degree with a quantitative focus. Alternatively, Bachelor’s degree in another field and directly relevant work experience in a quantitative discipline
  • 0-3 years of work experience in the fields laid out above and including education
  • Comfortable working with data. This is a data intensive role, requiring about 75% of time spent working with data in SAS, Business Objects, and Excel
  • Familiarity with statistical methods, including: probability theory, A/B testing, multivariate testing, experiment planning and design, common tests for significance, and regression and statistical modeling
  • Familiarity with branches of mathematics, including: algebra, calculus, and geometry
  • Experience with computer languages, SQL code, or SAS code
  • Working knowledge of advanced functions, graphing, and macro programming in Excel
  • Detail oriented disposition
  • Strong critical and creative thinking skills
  • Capacity to consistently derive actionable analytical insights from data in support of marketing efforts and business needs
  • Interest in marketing, media and advertising
  • Strong written and verbal communication skills. Ability to communicate technical analytical results to non-technical audiences and leadership
  • Ability to work effectively with team members and in cross-functional teams with associates from other departments; support and help others succeed
  • Ability to meet tight deadlines on occasion
  • Constant desire to learn and develop skills in the fields of analytics and consumer marketing
  • Experience working with big data; transactional and longitudinal data; data mining
  • Experience working with Business Objects
  • Prior healthcare industry experience
  • Understanding of direct marketing campaigns and metrics