Product Marketer Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the product marketer job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired. Read the complete guides below for more details.

  • Craft your perfect resume by picking job responsibilities written by professional recruiters

  • Pick from the thousands of curated job responsibilities used by the leading companies

  • Tailor your resume by selecting wording that best fits for each job you apply

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JJ
J Jakubowski
Jaquelin
Jakubowski
90830 Lazaro Walk
Los Angeles
CA
90830 Lazaro Walk
Los Angeles
CA
Experience Experience
11/2016 – present
Houston, TX
VP, Citi Fintech Product Marketer
VP, Citi Fintech Product Marketer
11/2016 – present
Houston, TX
VP, Citi Fintech Product Marketer
11/2016 – present
  • Meticulous attention to detail, with an overall passion for continual improvement
  • Exceptional time management
  • Partner with product or program stakeholders to develop campaigns from production brief to campaign completion
  • Gets hands dirty – rolling up sleeves and working through ambiguity
  • Enthusiastic and self-motivated to execute on goals in support of team objectives
  • Partner with external stakeholders to ensure channel placement, plan forecasting and tracking are established to measure against and meet goals of product or program campaigns
  • Be central reference point for sharing competitor insights and articulating consumer journey’s through the marketing funnel, in support of Head of B2C Marketing
12/2013 – 10/2016
San Francisco, CA
Senior Product Marketer
Senior Product Marketer
12/2013 – 10/2016
San Francisco, CA
Senior Product Marketer
12/2013 – 10/2016
  • Develops and executes product marketing content and materials across a range of fixed income investment teams, serving as a Subject Matter Expert (SME) internally and globally
  • Manage the core collateral development
  • Strategically develop materials that make the sales effort easier and more effective
  • Liaises with Global Marketing Services teams, product management and portfolio proxy teams to help articulate investment process and messaging, creating unique, timely and relevant selling propositions
  • Liaises with different internal groups, of all levels, including sales/marketing, client service, management, legal, performance, and graphics
  • Serves as a product resource for all areas of the company; acts as an advocate within Global Product Marketing, driving renewed methods of interest in and visibility for our product line across regions globally
  • Proactively identify opportunities to promote unit trusts working with product managers and business development team
11/2009 – 11/2013
Boston, MA
Product Marketer
Product Marketer
11/2009 – 11/2013
Boston, MA
Product Marketer
11/2009 – 11/2013
  • Initiating and fostering relationships with development, sales, and other groups within Oracle to help support Oracle’s Cloud go to market objectives
  • Responsible for initiatives that include but are not limited to: product, advisor and shareholder communication strategies; graphic design initiatives, marketing plans, database marketing, and market research
  • Develop thought leadership and product materials to promote the software business, along with the software ecosystem
  • Evangelizing and promoting new developer solutions with internal sales audiences
  • Creates a compelling, market oriented point of view supported by leadership proof points and evidence
  • Develop product positioning and messaging that differentiates the OnGuard products in the market
  • Develop comprehensive partner marketing plans for sales and marketing teams
Education Education
Bachelor’s Degree in Marketing
University of Florida
Bachelor’s Degree in Marketing
Skills Skills
  • Proven in-depth fixed income product, market and industry knowledge, and ability to demonstrate this understanding in the creation and execution of marketing materials
  • Ability to deliver high-quality products and services in a systematic, integrated fashion
  • A strong leader who is able to manage and complete multiple assignments and functions
  • Assertive, strong examples of "leadership" capabilities/strengths in facilitating projects, overcoming obstacles and challenges (i.e., problem-solving experience)
  • Excellent writing skills, with a demonstrated ability to write for different audiences and mediums (e.g., print, Web) to ensure effective, consistent messaging and branding
  • Management of compliance oversight and coordination to ensure all materials adhere to established policies, procedures, and controls in place for audit purposes
  • Superior project management skills, with demonstrated proficiency in establishing and driving complex projects from inception through to completion, including marshaling appropriate resources from across the organization, defining project milestones, establishing roles and responsibilities, tracking and reporting project progress, and communicating progress to stakeholders and business partners
  • Effective interpersonal skills, proficiency at prioritization, the ability to simultaneously manage multiple tasks, and the ability to operate under tight deadlines
  • A true team player, translating prior knowledge and experience into strong and productive relationships internally and externally
  • Excellent Employee Assistance Program
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1

Senior Product Marketer Resume Examples & Samples

  • Develops and executes product marketing content and materials across a range of fixed income investment teams, serving as a Subject Matter Expert (SME) internally and globally
  • Actively seeks to drive business results by identifying opportunities to develop and strengthen our product marketing materials and messaging
  • Takes responsibility for creating and continuously improving product-specific marketing literature and sales tools
  • Serves as a product resource for all areas of the company; acts as an advocate within Global Product Marketing, driving renewed methods of interest in and visibility for our product line across regions globally
  • Bachelor’s degree, preferably with a major in economics, business or marketing. MBA strongly desired, CFA a plus
  • MBA, CFA, and other industry qualifications/licenses strongly desired
  • Asset management industry experience critical
  • Proven in-depth fixed income product, market and industry knowledge, and ability to demonstrate this understanding in the creation and execution of marketing materials
  • Demonstrated track record of success in executing strategic communications plans, including
  • Excellent writing skills, with a demonstrated ability to write for different audiences and mediums (e.g., print, Web) to ensure effective, consistent messaging and branding
  • Management of compliance oversight and coordination to ensure all materials adhere to established policies, procedures, and controls in place for audit purposes
  • Superior project management skills, with demonstrated proficiency in establishing and driving complex projects from inception through to completion, including marshaling appropriate resources from across the organization, defining project milestones, establishing roles and responsibilities, tracking and reporting project progress, and communicating progress to stakeholders and business partners
  • Effective interpersonal skills, proficiency at prioritization, the ability to simultaneously manage multiple tasks, and the ability to operate under tight deadlines
  • Adaptable to changing priorities, new requests, innovative approaches to work flow, and working under tight deadlines
2

Banking Product Marketer Resume Examples & Samples

  • Support planning and execution of marketing activities to ensure effective and efficient delivery
  • Co-ordinate with other areas of the firm to identify relevant events and other marketing activity, to ensure effective leverage of all opportunities by bankers
  • Work with extended global team of colleagues within CIB and other areas of the firm to ensure effective co-ordination of sector, local, regional and global activity
  • Creative development and production management with agencies and internal partners to ensure projects are delivered on time and on budget
  • Measurement of activity impact and effectiveness, including preparing presentations of findings to senior management
  • Write, edit and contribute to the design of programs, including, but not limited to
3

ETF Product Marketer Resume Examples & Samples

  • Work closely with IPS Product Management Alternative and Fixed-Income specialist to
  • Experience distilling investment product information into concise marketing message appropriate for the target audiences
  • Ability to conduct complex analysis and present data in a meaningful way
  • Interpersonal skills necessary to effectively communicate over the phone with a variety of individuals at all technical levels are required
4

Senior Product Marketer Resume Examples & Samples

  • Create informative literature, web, audio, and video content to promote priority products and showcase our insights and perspectives in support of client investment needs
  • Proactively identify opportunities to promote unit trusts working with product managers and business development team
  • Primarily responsible for compliance with legal regulations and industry practices regarding the marketing of unit trusts and the distribution of unit trust marketing literature
  • Accountable for unit trust literature system, printed and electronic, the continual improvement of its efficiency from a cost and usage perspective, and promoting correct usage of system with sales force
  • Experience in unit trusts and/or mutual funds
  • Ability to get creative and accurate work out of internal and external agencies and resources
5

Product Marketer Life Resume Examples & Samples

  • Bachelor's Degree in Marketing or business-related field
  • 0-2 years industry related experience; prefer 5+ years exp with insurance products and internal/external wholesaling experience
  • Series 7 and 63 required. Series 24 within 12 months
  • State Resident Insurance License, Life and Health
  • Strong communication skills with the ability to communicate effectively
6

Product Marketer Resume Examples & Samples

  • Manage the core collateral development
  • Create and execute comprehensive marketing plans for the launch of new products
  • Proactively identify opportunities to promote investment products working with product managers and client portfolio managers
  • Strategically develop materials that make the sales effort easier and more effective
  • Responsible for initiatives that include but are not limited to: product, advisor and shareholder communication strategies; graphic design initiatives, marketing plans, database marketing, and market research
  • Primarily responsible for compliance with legal regulations and industry practices regarding the marketing of investment products and the distribution of investment product marketing literature
  • Accountable for literature system, printed and electronic, the continual improvement of its efficiency from a cost and usage perspective and promoting correct usage of system with sales force
  • Monitor literature usage, inventory/fulfilment processes, and web sites
  • 3-5 years directly related work experience in marketing or sales within the Investment Management industry
  • Experience in investment products (mutual funds, unit trusts, exchange-traded funds, etc.)
  • Experience working with wholesaling force and financial advisers
  • Ability to effectively prioritize and to make the appropriate tradeoffs as needed (i.e., flexibility)
7

Senior Product Marketer Resume Examples & Samples

  • Manage and grow the Windows licensing business
  • Develop new offers/promotions and design specialized remediation solutions for Govt accounts
  • Develop field readiness materials and drive licensing training
  • Become the Windows advocate for licensing and drive the agenda with the field
  • Align with field teams and customers to drive the overall Windows value prop and licensing message
  • Strong marketing skills and ability to communicate exceptionally well: written, verbal, visual
  • Passion for translating technology features into key customer benefits
  • Operational excellence in terms of people, process, and schedule management
  • High quality bar and attention to detail is a must
  • 5+ years of product management, product marketing, or related discipline experiences for software and/or hardware. Some services experience a plus
  • Agency, brand marketing, digital marketing experience a plus
  • Bachelor’s degree (BS/BA) is required. MBA or equivalent experience a plus
8

Associate Product Marketer Resume Examples & Samples

  • Collaborate with each of the product marketing leads to understand new product messaging needs, identifying which teams are impacted, updating marketing assets as appropriate
  • Create, communicate, and continually improve product marketing deliverables that enable the field to close business, specifically owning the organization of the product marketing playbooks
  • Create customer-focused marketing materials including product sheets, scripts, presentations, training modules, demos, etc
  • Oversee Win/Loss analysis program with a 3rd party consultant, and help pull together monthly findings
  • Own the content update process for our company sales demo
  • Collaborate with marketing ops and sales ops on the process to track top accounts for each product
  • Bachelor’s degree in Marketing, Business, English, Journalism, or related field required
  • Preferably 1-2 years in marketing and communication in the high tech space or equivalent consulting experience, preferably an emphasis on retail/brand, B2B marketing
  • Experience creating customer-facing materials, sales enablement tools, and product-content to support the product go to market strategy a plus
  • A willingness and ability to work in a fast-paced, collaborative and growth oriented team
  • Experience working in environments that require teamwork to succeed
  • Extremely organized with excellent project management, time management, decision-making, organizational, and problem solving skills
  • Your nature is proactive. You’re comfortable working with cross-functional teams to drive complicated deliverables to completion
  • Some prior experience interacting with technology sales a plus
  • Excellent visual presentation building skills (PowerPoint and others) skills a must
9

Product Marketer / Senior Product Marketer Resume Examples & Samples

  • Support marketing strategies by implementing campaign plans that align with the department's larger strategic objectives
  • Support preparation of annual marketing plans and sales budget for individual area of responsibility and help manage them to ensure financial sales and profitability objectives are met
  • Effectively lead cross-functional teams for the purpose of campaign implementation
  • Manage new and/or existing creative assets through an advertising review process to ensure alignment with the Mutual of Omaha brand and address all legal and compliance requirements
  • Financial and analytical experience
  • Demonstrates good problem solving skills, and ability to make sound business decisions
  • Ability to manage multiple projects, deadlines and priorities
  • 5+ years corporate, product and/or sales distribution marketing experience
  • Bachelor's Degree in Marketing, Communications or related field
10

Industry Product Marketer Resume Examples & Samples

  • Minimum of 8-10 years experience in SaaS industry-focused sales, marketing or business development with a background in building and executing cross-functional integrated marketing programs. Product marketing or industry marketing background (finance and insurance) preferred
  • Experience selling/ marketing to marketers
  • Success in achieving quantifiable sales and marketing goals repeatedly and establishing growth in their respective areas of focus
  • Self-starter, motivated and ambitious. Looking to grow in a fast moving organization, never uttering the words “we can’t do that”
  • Strong written and verbal communication skills and able to present ideas in a concise fashion
  • 4-year degree in marketing, business or administration
11

Senior Product Marketer Resume Examples & Samples

  • Defining and communicating the go-to-market strategy, ensuring a consistent and valuable message is carried from marketing to sales to customer
  • Put this strategy into concrete plans with the clear goal to maximize revenue and maintain a dynamic product roadmap
  • Build and give demos of products
  • Feed sales with information about our value proposition
  • Job function spans entire lifecycle from conception, to planning and to launch activities
  • Work with product management, product development, and sales and marketing to achieve revenue and profit goals
  • Bachelor's degree in a technical or marketing discipline
  • 5+ years product marketing/product management experience within the business software industry
  • Up-to-date knowledge of the manufacturing, wholesale distribution, PSA, and accounting SMB markets in the United States
  • Enjoys public speaking, participating in trade shows, and creating and delivering content for various sources
  • Extensive client contacts in the SMB market
  • Experience in an international environment
  • Hands-on mentality and passionate drive to succeed
  • Entrepreneur and self-starter
  • Willing to travel when required
12

Product Marketer / Senior Product Marketer Resume Examples & Samples

  • Assist with annual marketing planning process and sales budget for individual area of responsibility and managing them to ensure financial sales and profitability objectives are met
  • Help guide the development of creative assets related to direct mail, print, email, etc. through the creative development process and ensure messaging that appropriately aligns with the Mutual of Omaha brand and addresses all legal and compliance requirements
  • Perform the required work to implement the individual executions of campaigns, new and existing
  • Actively participate in marketing research projects, to include the acquiring, analyzing and disseminating of external, qualitative and quantitative intelligence and utilize research to understand implications and leverage recommendations
  • Assist in analyzing and reporting program performance, including variance analysis
  • Assist in the preparation of annual marketing strategy, budgets, and business plans for the DTC unit
  • Basic understanding of marketing principles
  • 2+ years corporate, product and/or sales distribution marketing experience
13

Senior Product Marketer Resume Examples & Samples

  • Support marketing strategies and campaign plans that align with the department's larger strategic objectives
  • Coordinate project teams as needed to support marketing related initiatives
  • Maintain awareness of the competitive environment, insurance industry, and key industry regulations which may impact program(s) and/or business model, and overall strategic objective
  • Assist in analyzing and reporting program performance, including variance analysis Assist in the preparation of annual marketing strategy, budgets, and business plans for the DTC unit
  • 5+ years of marketing work experience
  • Proven experience in marketing principles and strategy, marketing campaigns and advertising
  • Proficient with Microsoft Excel, Word and PowerPoint Financial and analytical experience
  • Strong attention to detail and ability to proof
  • Results driven, self-motivated team-player
  • 2+ years corporate, product and/or sales distribution marketing
  • Bachelor's Degree in Marketing, Communications, Business or related field
  • Customer marketing experience
  • Insurance industry experience
14

Product Marketer Resume Examples & Samples

  • May lead corporate marketing programs and initiatives
  • The company’s leading expert in their product’s target market and value propositions. Go-to-Market Strategy and Channel Enablement Development, advocacy and execution of an operational go-to-market strategy integrating all elements of the marketing and distribution mix
  • Exercise of creative business judgment in optimizing the lifecycle profitability of their offering
  • Ensures all appropriate sales teams are adequately trained by working with training team partners and provided tools to achieve their sales quotas
15

Product Marketer Resume Examples & Samples

  • Active participant in derivative and innovation projects
  • Completes all required training; CSP and New Marketer Training
  • 5 + years of experience in a business to business environment
  • Prior experience with PLC’s, engineering or Chemical dispense equipment
  • Basic knowledge of SAP
  • Good proficiency with Microsoft Office Suite applications
  • Must be able to travel 25%
  • Bachelor's Degree preferably in Chemical Engineering or Chemistry
  • Ability to build and maintain relationships and coordinate projects across different functional groups regionally
  • Strong problem solving / Analytical Skills
16

Global Product Marketer Resume Examples & Samples

  • Conduct market research for key biopharmaceutical application segments
  • Lead new product efforts and campaigns globally as a member of New Product Introduction (NPI) teams
  • Develop and Implement marketing programs to grow the business
  • Determine the price value position of 3M and competitive products
  • Determine key products for the segments, set pricing, drive awareness and growth
  • Effectively work cross functionally to exceed results
  • Effectively manage a global product portfolio with a growing profitable mix
  • Master’s degree of Business Administration (MBA) or higher from an accredited university
  • Minimum of two (2) combined years of marketing, sales, and/or customer-facing technical service experience
  • Bachelor’s degree or higher in Chemistry, Biology, Biopharmaceutical, Bioprocessing or related field from an accredited university
  • Experience Biopharmaceutical or Bioprocessing or related field
  • Experience developing new products
  • Experience managing a product line
  • Experience working with global and or cross functional teams
17

Global Product Marketer Resume Examples & Samples

  • Participates in overall product strategy, research and development requirements, analysis of marketing research, and development of new and emerging products
  • Global product mix analysis and SKU management
  • Develops and executes global marketing plan to accelerate demand and drive growth to meet global operational plan
  • Establishes customer profiles and buyers journey mapping in order to align existing assets and identify creation of new tools. Monitor key metrics and ROI of global marketing activities moving customers to purchase as well as maintaining existing customers’ loyalty
  • Proactive subsidiary engagement to drive new product launches and the deployment of marketing programs including defining value proposition, communications plan, promotion activities, digital marketing, CRM, pricing, sales/demo tools and end user training materials
  • Stays current on emerging technology, making recommendation and deploying new tools to improve customer experience across a variety of touch points, devices and mediums
  • Minimum of five (5) years of experience in a marketing function
  • Master's degree or MBA or higher from an accredited university
  • Strong organizational and prioritization skills
  • Creative problem-solving skills – ability to work with diverse functional teams to evaluate and address key issues
  • Project management experience and collaborative work style
  • Strong communication skills to present to a variety of audiences at all levels in the organization
18

Product Marketer Resume Examples & Samples

  • Driving sales initiatives for awareness, demand generation and evangelism for Oracle Database Cloud solutions
  • Create Data Management content for DBCS, ExaCS, ExaCM, DB12c to support sales initiatives and campaigns
  • Cultivate data management evangelists for Data Management Cloud in the internal sales community for Data Management solutions and related IaaS solutions
  • Managing sales activities within the context of the overall corporate plan to meet company objectives
  • Creating content for webcasts, demand generation events, direct marketing offers, advertising, website content, sales enablement, social marketing
  • Evangelizing and promoting new developer solutions with internal sales audiences
  • Initiating and fostering relationships with development, sales, and other groups within Oracle to help support Oracle’s Cloud go to market objectives
  • Experience in Cloud product marketing or business development
  • Experience in direct sales, telesales, indirect sales or supporting sales in a sales engineering or solution architect role
  • Knowledge of cloud market and cloud technology trends
  • Knowledge of the Database, Data Warehousing and Big Data markets and trends
  • Familiarity with technologies such as IaaS and PaaS
19

Product Marketer Resume Examples & Samples

  • Develop product positioning and messaging that differentiates the OnGuard products in the market
  • Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of the OnGuard product line
  • Product launch – assist in the planning and launch of new products and releases and manage the cross-functional implementation of the plan
  • Market intelligence – be the expert on customers buying criteria; gather intelligence on competitive offerings
  • Accountability – Establish measurable KPI’s regarding the impact of marketing efforts on OnGuard Product demand and utilization
  • Practical experience solving complex problems through non-traditional methods
  • Enthusiastic, “Out of the box” thinker
  • Experience and knowledge utilizing “Social Media” to drive marketing campaigns
  • Bachelor’s degree in engineering discipline and or chemistry
  • Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties.#LI-EN1
20

ILG Product Marketer Resume Examples & Samples

  • Messaging - Develop product positioning, value propositions, and claims that differentiate your products in the market; translate technical capabilities into benefits for buyers and users
  • Market intelligence – Be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to beat them
  • Demand generation – Support marketing programs that drive demand for your products
  • Sales enablement – Communicate the value proposition of the products to various sales channels and work with the sales enablement team to develop the sales tools that support the selling process of your products
  • Product launch – Plan the launch of new products and releases and manage the cross-functional implementation of the plan
  • At least 4-7 years’ experience in Product Marketing of enterprise software and technology offerings
  • Technical orientation – experience with the data and analytics market
  • Collaboration - Must enjoy collaborating with a team and both leading projects and participating in projects
21

New Product Marketer Resume Examples & Samples

  • Bachelor’s degree or higher from an accredited university
  • Minimum of five (5) years of marketing experience
  • MBA with emphasis in Marketing
  • New product marketing experience
  • Experience working with commercialization and cross functional NPI teams
  • Strong collaboration and team management skills
  • Experience working with customer insights
  • Demonstrated ability to navigate the Global matrix
  • Proven financial acumen building financial models & pro-forma P&Ls driving business decisions
  • Sales forecasting experience
22

VP, Citi Fintech Product Marketer Resume Examples & Samples

  • Manage marketing operations and tactics to meet needs of product or program specifications and measures of success
  • Track marketing success for given campaigns against measures of success agreed to by product or program stakeholders
  • Work closely with research team to ensure insights are incorporated with product specific marketing and communications plans
  • Partner with external stakeholders to ensure channel placement, plan forecasting and tracking are established to measure against and meet goals of product or program campaigns
  • Partner with product or program stakeholders to develop campaigns from production brief to campaign completion
  • Expert knowledge level of ad tech and marketing tech trends and opportunities related to digital, mobile and social marketing use cases
  • Be central reference point for collating and sharing martech landscape insights, in support of Head of B2C Marketing
  • Be central reference point for sharing competitor insights and articulating consumer journey’s through the marketing funnel, in support of Head of B2C Marketing
  • Serve as internal marketing consultant to adjacent Citi FinTech and marketing teams (eg. Citi Tech for Integrity), which may have intermittent need for market strategy or execution support
  • Support Head of B2C Marketing with ad hoc, marketing labs or other product-independent projects
  • Support CMO of Citi FinTech on an as-needed basis and in line with Head of B2C Marketing’s initiatives
  • Be a high-performing team member in support of FinTech values and the prouder Power of One culture that fosters innovation and is results driven
  • Ability to work with key partners to identify cutting edge marketing techniques and find ways to test and learn within the FinTech model
  • Provide support to the Global Public Affairs team to help advance their strategy for press engagement and activation
  • Work with internal partners (e.g GCB, Enterprise) on Citi-wide on cross functional initiatives that support Citi’s broader digital strategy
  • 3-5 years of experience in digital marketing or related field
  • Core competencies in digital(search, social, mobile) campaign management and the digital advertising landscape
  • Bachelor’s degree in marketing or related field required, MBA preferred
  • Experience working in large-scale, highly matrixed corporate environment preferred
  • Enthusiastic and self-motivated to execute on goals in support of team objectives
  • Gets hands dirty – rolling up sleeves and working through ambiguity
  • Strong analytical skills, with the ability to interpret product or program goas against the greater Citi and Citi FinTech position
  • Ability to condense complex marketing data and reports into succinct executive summaries and recommendations
  • Capable of communicating at all levels, including executive and c-level internal and external stakeholders or partners
  • Capable of executing under tight deadlines and works well under pressure in a fast paced, multi-tasking, startup environment
23

Product Marketer Resume Examples & Samples

  • Plans marketing routes and strategies, and leads execution of the plan
  • Works with other professionals to turn the value proposition and plan into effective marketing content, digital, and face-to-face marketing
  • Strong execution and project management skills
24

Senior Product Marketer Resume Examples & Samples

  • College degree in journalism, marketing, public relations or similar degree is a plus
  • Exceptional marketing skills, strategy instincts, and business intuition
  • Solid writing background
25

Product Marketer Dxr-ms Resume Examples & Samples

  • Career-level professionals, who are fully qualified in the Healthcare Industry, preferably with DXR/X-Ray/Mammography experience
  • Typically requires a Bachelor’s degree with > 5 years of related experience; or a Master’s degree with < 3 years of related experience in product marketing
  • Fluent in English. Portuguese is a plus
  • Ability to interface effectively with multiple levels of the organization and functional disciplines, and with all levels with all levels of management
26

Product Marketer Resume Examples & Samples

  • Develop product positioning, value propositions, and claims that differentiates your products in the market; translate technical capabilities into benefits for buyers and users
  • Demand generation – support marketing programs that drive demand for your products
  • Sales enablement – communicate the value proposition of the products to various sales channels and work with the sales enablement team to develop the sales tools that support the selling process of your products
  • Bachelor’s degree in a relevant technical field such as Computer Science
  • Very strong written and presentation communication skills
  • Must also enjoy collaborating with a team and be able to both lead and participate in projects
27

Technical Product Marketer Resume Examples & Samples

  • Content creation and strategy to continuously engage the data science audience via online, meet ups, webinars, blogs, hackathons, engaging demos and more
  • Author articles and speak at conferences
  • Develop targeted messaging to speak to the technical data science audience
  • Deep understanding of the competitive landscape
  • Lead activities to drive IBM awareness and thought leadership for the data science portfolio of products
  • Influence content across all the data science campaigns
  • Build technical customer presentations
  • Develop sales enablement materials and sales tools
  • Work with engineers, product managers, and technical sales teams to script impactful live and video demos
  • 7-10 years in enterprise software
  • Bachelor’s degree in a relevant technical field such as Computer Science, Statistics, Math
  • Intimate understanding of the data science community and its needs
  • Experience engaging with the data science community
  • Experience driving thought leadership awareness through multiple marketing and community channels
  • Lead by influence a large group of people from different parts of the business, including other business units
  • Demonstrated presentation and writing skills
  • Ability to drive process and enact change in a complex global organization
  • 7+ years product marketing or product management
  • Prior programming and/or hands on analytics experience
  • Recognized as a data science community leader with an existing rolodex of contacts
28

Product Marketer Resume Examples & Samples

  • Develops specific marketing plans and activities for products line to establish, enhance and distinguish product placement in the competitive environment
  • Leads and implements the go-to-market Strategy and channel enablement development, advocacy and execution of an operational go-to-market strategy integrating all elements of the marketing and distribution mix
  • Exercise of creative business judgment in optimizing the lifecycle profitability of the offering
  • Works with product, engineering and sales teams to develop new products or enhances existing product(s) or product line(s)
  • Partnering with sales including customer discussions and formal presentations
  • Management of all external deliverables for product launches in partnership with Product Manager
  • Support all external facing channels with messaging and tools including Field/Inside Sales, Enterprise Sales and Services teams
  • Product Expert/Evangelist; lead presenter of the product line’s offering to external audiences, including major automotive manufacturers, large dealer groups and dealers
  • Provide content related to product line value propositions and all collateral and sales tools
  • Develop, manage and implement a marketing launch plan for their product line(s)
  • Development of market Characterization/Targeting and communication of an actionable segmentation and positioning strategy to guide development and marketing of their product line
  • Manages marketing program development and execution development of all programs driving product line awareness and demand generation
29

Command Product Marketer Resume Examples & Samples

  • Manage the Command™ Brand adjacency products portfolio including: Dollar Value, Club, Bath, Frames, Craft, Office, Cleaning, Closet, Baby, and Outdoor Patio
  • Lead IRI relationship and conduct business analytics to gather insights that feed the business strategy
  • Support BU priorities to achieve operational targets (Sales & OI)
  • Collaborate with account teams, key department leads, and channel partners to drive growth initiatives and account specific or department specific programs
  • Develop consumer insights strategies and plans to address brand, product, channel & customer needs
  • Leadership on cross functional team, working closely with sales, lab, manufacturing, and supply chain counterparts to achieve business plan metrics (Sales & OI)
  • Support marketing and communications plans strategy to maximize reach and household penetration
  • Actively support international subsidiary marketing teams
  • Participate in strategic and marketing planning that is tied to division objectives
  • Assist in the development and publication of national program broadcasts and tool kits
  • Minimum of three (3) years of marketing experience
  • Minimum of two (2) years of consumer products marketing experience
  • Experience project management and leadership of cross functional teams
  • Experience with new product development and commercialization
  • Quantitative and/or qualitative consumer product research
  • Channel/shopper marketing experience
30

Product Marketer Resume Examples & Samples

  • Develop thought leadership and product materials to promote the software business, along with the software ecosystem
  • Develop comprehensive partner marketing plans for sales and marketing teams
  • Work closely with product development team and sales overlays to determine the most profitable course for each existing and new product
  • Lead the team to generate strong momentum ahead of new product launches
  • Create training materials and training programs for the sales team
  • Focus on implementing programs that consistently generate new, high quality leads for our company
  • Master’s degree in marketing or related field
  • 12 months or more of software product marketing experience
  • Proven history of effective content development
  • Product knowledge - knowledgeable or capable of learning Fujitsu products, components and their relationships at a working level
  • Business systems skills - full command of MS office and proficient in Excel to meeting all working requirements. Capable of producing professional PowerPoint slides
  • Business acumen - business skills to see economic value and monetize technology solutions, understanding of business tradeoffs, risk along with negotiation skills to move a business forward. Good entrepreneurial spirit. Ability to influence cross-functional teams without formal authority. A working level of customer / vendor interface skills to functionally affective
  • Critical thinking skills - critical thinking to question the business issues and develop solutions, understand the present actions needed to move the business forward to meet objectives while working around the pitfalls
  • Communications skills - ability to take complex technical and business issues and boil them down to build and delivery polished meaningful presentations at the executive level
31

Associate Product Marketer Resume Examples & Samples

  • Ability to prioritize business needs according to business value
  • Data driven, customer focused, proactive, creative and innovative
  • Pragmatic and results-focused; driven to support projects full cycle
  • Able to work well independently and within a team; good communication skills with a ”can do” attitude toward problem solving
  • Experience with Web Analytics software such as Google Analytics is a plus
  • Experience in working with database programs is a plus (e.g. MySQL)
  • 2+ years of relevant working experience
  • Experience in the travel industry is a plus
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Senior Product Marketer Resume Examples & Samples

  • Develop strategy and deliver high-impact activities (content, creative, marketing events, and lead generation & digital campaigns) that drive leads for the Legal Tracker Sales and Professional Services teams, and partner offerings
  • Produce a high volume of email, digital and lead generation campaigns and assets – general nurture, stalled ops, competitive kick-out, top prospects, professional services, and partner product offerings
  • Responsible for driving activities and developing marketing materials/tools that support the Sales and Professional Services teams in meeting their business and revenue goals
  • Conduct data segmentation to build targeted email programs across the funnel
  • Proactively produce marketing campaign analyses to determine ROI and lead gen effectiveness, and recommendations for campaign refinement in the future
  • Understand current product portfolio and positioning, buyer & user personas, competitive environment, and market opportunities
  • Work closely with (internal and external) sales, professional services, product management, client success & support, proposition marketing, creative and production, and lead generation teams to develop and execute demand gen campaigns and initiatives
  • Provide ongoing reporting and updates to key stakeholders on demand gen strategies, activities and results
  • Coordinate with Legal Enterprise Solutions, Corporate Segment and/or other Thomson Reuters divisions on select ad hoc projects
  • Bachelors degree required with a concentration in Marketing strongly preferred
  • 5-7 years of b2b marketing experience
  • Experience in one or more marketing automation platforms (e.g. - Eloqua, Marketo, Pardot) and Salesforce