VP Product Marketing Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the vp product marketing job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

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  • Tailor your resume by selecting wording that best fits for each job you apply

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KM
K Miller
Katrine
Miller
1308 Heidenreich Knolls
Chicago
IL
+1 (555) 856 2159
1308 Heidenreich Knolls
Chicago
IL
Phone
p +1 (555) 856 2159
Experience Experience
02/2016 present
New York, NY
VP Product Marketing, Marketing Solutions
New York, NY
VP Product Marketing, Marketing Solutions
02/2016 present
New York, NY
VP Product Marketing, Marketing Solutions
02/2016 present
  • Recruits exceptional talent, grows and develops high-performing teams, and provides ongoing coaching and performance feedback to team members
  • Works closely with the product management, marketing, and sales team to build and execute GTM strategies that deliver revenue goals
  • Works with marketing to develop unique and differentiated thought leadership materials including externally facing messaging
  • Articulates a clear description of buyer personas and target audience segments that provide the foundation for sales planning
  • Builds strong relationships with industry analysts to improve our position in the marketplace
  • Work with product teams to align product strategy, roadmap and offering to meet short term business goals and prepare for long-term success
  • Collaborates cross-functionally to drive cohesive product launches
11/2011 08/2015
Philadelphia, PA
VP, Product Marketing
Philadelphia, PA
VP, Product Marketing
11/2011 08/2015
Philadelphia, PA
VP, Product Marketing
11/2011 08/2015
  • Manage work relationships with Product Development, Sales, and Operations
  • Create, communicate and iterate go-to-market frameworks for partners and WRS
  • Creates a high performing organization that consistently exceeds the expectations of all stakeholders (employees, customers, shareholders) as well as prospects
  • Generate projections of the value created for partners and WRS in partnership with Business Development
  • Develop strategy that will take the product through entire lifecycle from concept, design development to market launch
  • Work closely with Product Management and Sales
  • Develops and implements new strategies to gain new markets, map product trends and technology in order to enhance the strategic partnership with the vendor
05/2006 10/2011
Detroit, MI
VP Product Marketing
Detroit, MI
VP Product Marketing
05/2006 10/2011
Detroit, MI
VP Product Marketing
05/2006 10/2011
  • Develop detailed positioning papers on helicopter types in portfolio and potential new acquisitions
  • Review market data against helicopter capabilities and draw conclusions regarding overall demand and remarketing risks by type
  • Collaborate with marketing and product management counterparts on global, cross-disciplinary initiatives that support the broader team and portfolio growth
  • Understand the market, the customer, and the competition and serve as customer voice to product and portfolio management to fuel innovation and position product offerings
  • Define product audience and develop personas for key technology launches
  • Translate market insights and product attributes into compelling value propositions, go-to-market messages
  • Develop insights-based marketing content (web content, collateral, videos, customer ng testimonials, white papers, etc.) for use in global and local campaigns
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Northwestern University
Bachelor’s Degree in Marketing
Skills Skills
  • At least 8-10 years of relevant product marketing experience, with emphasis on developing and/or promoting digital solutions. Experience within higher education is
  • This team informs product strategy in partnership with product management and engineering across multiple product areas and establishes and drives both in-bound as well as the go-to-market plan for every product in the portfolio through the following skills
  • Create quarterly and bi-annual programs across the portfolio to drive adoption of key products and grow both revenue and value created for customers. Represent our full product suite and the business internally and externally
  • Excellent written and oral communication skills, with ability to communicate effectively for diverse audiences
  • Ability to build relationships and effectively collaborate with other product and marketing leaders
  • Proven ability to deliver outcomes while working in a cross functional/cross-geographic team environment through leadership and influencing skills
  • Excellent data analysis skills
  • Critical thinker and problem solver who is motivated to seek data to inform his or her work
  • Passion for education and making a difference for learners in our fast-paced, ever-evolving industry
  • Sophisticated financial acumen to manage and direct resources to the highest opportunities and measure marketing ROI
Create a Resume
1

VP Product Marketing Integrated Systems Business Unit Resume Examples & Samples

  • Define the target markets for ISBU Solutions. Drive understanding of market size and potential, and customer buying behavior. Translate these market requirements into product packaging and pricing; positioning and messaging; and distribution strategy
  • Define the KPIs for the business performance (revenue, market share, number of customers etc). Track business performance, identify levers for improving KPIs, and champion necessary initiatives to improve KPIs
  • Identifying customer and partner needs, strategies and value propositions through market research, segmentation analysis and deep customer/partner relationships
  • Own the creation and execution of a go-to-market plan for direct and partner sales
  • Lead the creation of the whole spectrum of sales tools and collateral (PowerPoint presentations, datasheets, white papers, customer case studies, demos, and training materials) to communicate the value proposition of VMware’s products and solutions to customers and partners
  • Develop the sales and channel strategy for specific products and solutions. Analyze the sales cycle and channel mix, and formulate ideas and approaches to optimize the selling process
  • Define the overall marketing strategy for ISBU
  • Drive the development of core marketing materials including master messaging document, all web site messaging and deliverables, video demos and tutorials, field enablement tools, such as case studies, presentations, white papers, sales kits, field newsletters, Intranet sites, etc
  • Lead the competitive marketing strategy, including prioritizing competitive analyses to identify key VMware business and technology advantages, reference architectures, and technical guides
  • Ensure VMware maintains a growing lead in industry leadership around Hyper Converged Infrastructure and the Software Defined Data Center. Set the agenda for the public debate in a way that showcases VMware advantage
  • Develop and execute an innovative communications strategy using a combination of social media, public/press relations, and analyst relations to reach broadest possible end user audience and influence virally
  • Act as a primary company spokesperson for ISBU in front of press, industry analysts, and customers
  • At least 15-20 years of proven work experience with an ideal mix of technical (product management, technical marketing or engineering) and business (consulting, product marketing, sales, and channel) background
  • At least 5-7 years’ experience managing a team of 15+ people
  • Excellent listening, oral and written communication/presentation skills with strong ability to influence people at all levels and in various functions
  • Strong teaming skills and experience to bring together diverse views
  • Strong awareness of technology trends. Aptitude to quickly come up to speed on new technology concepts and passion to evangelize a disruptive new technology
  • BA/BS required, in Computer Science or related technical degree preferred, MBA desirable
2

VP, Product Marketing Resume Examples & Samples

  • Previous experience with execution of multi-channel marketing campaigns
  • Strong knowledge of digital and emerging media platforms
  • Product planning and business plan development skills
  • Prior experience in successfully leading the transformation of product marketing to a cohesive, consistent approach re: the planning and executing product marketing strategies
  • Experience and strong success in direct response subscription /product sales, including a broad exposure to a wide variety of channels and methods, including a variety of digital channels from email, to social to online advertising
  • Execution of complex product marketing strategies in advertising sales and motivating direct and virtual teams towards outstanding results
  • Design and execution of multi-channel marketing campaigns is needed, are strong product planning and business plan development skills
  • Proven collaborator and team builder with experience successfully operating in a cross function environment
  • Outstanding verbal, written, and presentation kills
  • Skilled in Project Management, negotiation, P&L and budget management
  • Demonstrated ability to develop marketing plans and product recommendations based on customer needs
  • MBA in Marketing or Advertising ideal but not required
3

VP, Product Marketing Resume Examples & Samples

  • Develop marketing strategy for current and new products. Determine market potential, trends,and opportunities
  • Design and execute marketing plans and budgets, utilizing all channels
  • Develop strategy that will take the product through entire lifecycle from concept, design development to market launch
  • Conduct market research to determine customer requirements and competitive information
  • Organize and facilitate customer advisory sessions
  • Facilitate getting ongoing feedback and input from Sales team
  • Develop new and traditional sales tools and collateral such as brochures, white papers, presentations, web pages, etc
  • Identify opportunities across product lines to demonstrate thought leadership and tell compelling stories
  • Manage work relationships with Product Development, Sales, and Operations
  • 10 plus years experience in education marketing
  • Demonstrated experience in managing teams
  • 2+ years in K-12 education
  • Ability to communicate effectively and work across teams
  • Ability analyze data and develop strategies
  • Strong focus on digital marketing and ROI measurement
  • Extremely strong strategic planning and resource allocation skills
4

VP Product Marketing Resume Examples & Samples

  • Minimum 8 years helicopter/operator fleet planning and/or helicopter engineering experience
  • Business or Engineering Degree, preferably with an aviation focus
  • Strong product knowledge of large commercial helicopters, as evidenced by relevant work experience
  • Strong knowledge of operator fleet planning and helicopter acquisition processes as evidenced by relevant work experience
  • Knowledge of aircraft preliminary design
  • Knowledge of industry databases/tools
  • Must have strong quantitative, analytical skills
  • Ability to develop and maintain influential relationships across organization
5

VP, Product Marketing Resume Examples & Samples

  • Lead a team of marketers to ensure the success and adoption of our products as they go to market
  • Lead the planning and execution of multiple product marketing plans, including market research, channel strategy and go to market plans
  • Develop the go-to-market product value proposition and messaging strategy and execution approach for the packaging, promotion and selling of our products
  • Develop marketing plans for the business units to achieve targets around brand perception, customer acquisition, and customer retention
  • Determine optimal marketing mix across channels and geographies, allocate budget, and report KPIs and budget performance
  • Deliver deep insight on marketing performance and ROI across the organization
  • Train and support sales and customer support teams on new tools and products
  • Understand customer dynamics and markets as an input to product roadmap and communications
  • Keep the company up-to-date with market trends and competition, and keep us several steps ahead of the competition at all times
  • Grow the team through hiring and training
  • Serve as an evangelist for our products through thought leadership and blogging, social media, and speaking
  • A deep level of product marketing experience in technology combined with a passion for the advertising industry and the analytics solutions that drive it
  • 10+ years' experience in both product and marketing
  • Strong project/program management skills and experience applying proven product marketing frameworks, like Pragmatic Marketing
  • Demonstrated analytical skills and ability to develop strategy, customer segmentation and market insights
  • Experience developing and managing an annual plan and budget
  • A motivated leader, who is able to get the best from cross functional teams and departments they work alongside, especially in a globally distributed workplace
  • Graduate degree in Marketing, Economics, or Business
6

VP, Product Marketing Resume Examples & Samples

  • Develop the go-to-market product value proposition and messaging strategy and execution approach
  • Act as the primary marketing point of contact with the business unit General Managers and develop marketing plans for the business units to achieve targets around brand perception, customer acquisition, and customer retention
  • Based on business objectives, determine optimal marketing mix across channels and geographies, allocate budget, and report KPIs and budget performance
  • Determine key metrics for measurement and optimization
  • Present Marketing strategy, plans, analysis/results, and budgets to senior management
  • The Obligation to Care
7

VP, Product Marketing Resume Examples & Samples

  • Develop product positioning and messaging that differentiates the company’s products in the market and can
  • Convert technology speak into business value for C-Level buyers, decision makers and influencers
  • Connect RSA to key market trends
  • Create portfolio messaging to aid in solution / multi-product positioning and selling
  • Communicate the value proposition of the products to the go-to-market teams and ensure teams develop the tools that support the selling process of the company’s products
  • Partner with corporate marketing to develop the strategy that drives demand for the company’s products
  • Be the subject matter expert on RSA customers and prospects, what they want and their purchasing criteria
  • Identify competition and how to effectively position against them
  • Drive channel and sales enablement, training and evangelism
  • Own product pricing and bundling strategies that align with market needs and expectations
  • Work closely with Product Management and Sales
  • Creative, out of the box thinker and credible story teller
  • 15+ years of marketing experience across multiple product and marketing disciplines
  • 10+ years of management experience
  • Requires a BS/BA or other advanced degree. MBA highly desirable
  • Proven history of having delivered materials, messaging and content for sales enablement
  • Successful expert who has created and executed product marketing strategies, managed budgets and led hands-on execution
  • Strong, persuasive speaking skills with an ability to influence at all levels
  • Clear, strong precise writing skills along with an ability to synthesize complex market and technology messages into insightful sales value drivers
  • Excellent management skills with the ability to extract high performance
  • Relationship builder; dynamic, proactive, respected; good listener; values input and stimulates candid dialogue; positive attitude and a sense of humor
  • Action oriented, positive, A+ player that is a self-starter and builds a highly motivational environment around themselves
8

VP, Product Marketing Resume Examples & Samples

  • Directs and provides leadership to a team of Directors, Sr. product management and cross- functional personnel to ensure consistent and rapid growth in revenues and profit for an entire product category (i. e. Software, Networking, Peripherals, Marketing, Services)
  • Coordinates the execution of the strategic initiatives associated with vendor and product marketing related activities, including merchandising, promotional and support activities
  • Oversees development and administration of the budget associated with departmental expenses
  • Develops, recommends, and implements short and long range objectives for the Product Marketing division consistent with overall organization guidelines
  • Plans and directs research in order to recommend improvements in the operations of the Product Marketing division
  • Maintains appropriate communications within and between various functional areas within Tech Data to ensure business objectives are being met
  • Manages the increasingly complex relationships with the vendors and forges strategic alliances with these major vendor partners
  • Oversees negotiations of attractive contract terms and conditions with the vendor partner
  • Interacts regularly at all levels within the vendor, marketing, sales, customers, distribution, accounts payable, accounting and Tech Data management in order to coordinate product marketing division operations
  • Calculates business measurements including market share, sales growth, composite margin, inventory measures, coop/MDF utilization, and resource and expense budget attainment
  • Oversees management of all personnel activities including hiring, training and evaluating team member's performance to ensure high quality staffing, employee development and equitable administration of personnel programs
  • Reports to the Product Marketing division Senior Vice President on the status of product management activities with assigned vendor / Division
  • Able to build solid, effective working relationships with others
  • Able to assimilate research data from a variety of sources, analyze, and recommend appropriate courses of action to take in the context of complete and effective business and marketing plans
  • Able to coach others in the development of their skills
  • Able to create and conduct formal presentations
  • Able to analyze and resolve complex issues and problems in a sound and timely fashion
  • Able to express ideas clearly and convey necessary information
  • Able to identify needs and opportunities and develop action plans to address
  • Able to interact effectively with all levels of management
  • Able to supervise, train, and evaluate the performance of subordinates
  • Able to think strategically and tactically
  • Able to negotiate skillfully, promote/sell ideas persuasively, and close transactions with mutually beneficial results
  • Able to prepare/analyze appropriate reports and other business correspondence
  • Knowledge and/or expertise in related area of responsibility
  • Possesses strong leadership skills with a willingness to lead, create new ideas, and be assertive
  • Possesses strong organizational and time management skills, driving tasks to completion
  • A. or B.S. degree in Business, Marketing or related specialties field; MBA preferred
  • Minimum of 10+ years product management experience
  • Extensive Second line management experience required
  • Experience in matrix management desired
9

VP Product Marketing Resume Examples & Samples

  • Collaborate with marketing and product management counterparts on global, cross-disciplinary initiatives that support the broader team and portfolio growth
  • Recruit, develop and lead top Product Marketing talent; provide stretch goals, invest in skill development, create a culture of accountability and an environment of inspiration and motivation
  • At least 8-10 years of relevant product marketing experience, with emphasis on developing and/or promoting digital solutions. Experience within higher education is a plus
  • 3-5 years experience in managing a team of marketers
  • Sophisticated financial acumen to manage and direct resources to the highest opportunities and measure marketing ROI
  • Critical thinker and problem solver who is motivated to seek data to inform his or her work
  • Preferred candidate would work out of the Hoboken, NJ or Boston, MA office, although it is not a requirement
10

VP, Product Marketing Resume Examples & Samples

  • Develop product marketing strategy and team
  • Identify and engage key partners for marketing execution at an executive level
  • Create, communicate and iterate go-to-market frameworks for partners and WRS
  • Develop positioning and sales choreography for all products
  • Generate projections of the value created for partners and WRS in partnership with Business Development
  • Identify key assumptions for product positioning success and test them
  • Structure product launches (go-to-market execution with marketing, business development and channel teams) that align incentives and comply with Westfield corporate structure requirements
  • Present WRS opportunities to prospective strategic partner
  • Develop, publish and maintain prioritized pipeline of product marketing activities
  • 10+ years technology or digital media product marketing experience
  • 5+ years extensive experience in creating innovative go-to-market strategies for digital products
  • 5+ years management experience
  • Effective player/coach
  • Proven developer of talent
  • Successful recruiting and retainer of talent
  • Experienced in introducing and implementing product marketing methodologies
  • Strategic – launched new technology products to disrupt markets and expand business strategy
  • Effective written and spoken communicator
  • Understanding of product trends and technology advancements outside of WRS
  • At ease with complexity
11

VP, Product Marketing Resume Examples & Samples

  • 12+ years of progressively responsible marketing experience or business development experience in the legal information services industry
  • Extensive experience in product management or product marketing role which includes setting sales and marketing strategy of products or services sold to R&D intensive organizations
  • Experience in value proposition development and demand generation techniques for a new or established product
  • Experienced leader with the ability to develop talent and create succession opportunities
  • Strong business-to-business marketing experience in professional markets
  • Demonstrates high level of executive presence
  • Manage the development and implementation of multiple initiatives simultaneously
  • Strong marketing program execution capabilities within a highly-matrixed organization
  • Proven experience collaboratively working with cross-functional colleagues
  • Excellent oral and written communications
  • Outstanding high-level presentation and communication skills. Ability to lead presentations and educate key stakeholders on products
  • Proven ability to build credibility and influence quickly with leadership to effectively drive results
  • Excellent financial and business acumen
12

VP-product Marketing Resume Examples & Samples

  • · 10+ years of relevant marketing and general management background encompassing strategy, product marketing, market analysis, market research, and portfolio marketing and strategy gained primarily in the software and SaaS industries
  • · Proven track record delivering outstanding business results for a managed product line
  • · Complete command of most marketing processes, tools, techniques and tactics necessary to execute the strategy as it relates to a complex mix of products and services, as well as diverse “stakeholders”
  • · A fundamental understanding of the “numbers” encompassing market and financial analysis, pricing, resource allocation, margins, costs, ROI, etc. Ability to understand technical issues and tradeoffs combined with the capability of communicating them to business partners
  • · Marketing/business or technical undergraduate degree with an advanced degree from a highly respected university
  • Possesses superior strategic mindset and intellectual agility. Takes a macro or long term view of the business that is grounded in fact and reality. Applies a structured approach to framing, communicating and solving strategic problems and opportunities; process and action oriented; an “operator” who excels at strategy formulation
  • A thought leader with the ability to distill complex information into simple and meaningful insights and conclusions (and bring everyone along to drive alignment and action)
  • Possesses impeccable business acumen and IQ, along with a strong EQ
  • Possess a global mindset that allows for effectively working in diverse cultures
13

VP, Product Marketing Resume Examples & Samples

  • Product marketing in B2B SaaS company
  • Demonstrated strategic thinking with proven ability to flawlessly execute against tight deadlines and drive multiple projects at once
  • Self-motivated, strong communication, project management and organizational skills. Solid business acumen with a keen sense of urgency
  • A critical architect and enabler of the interlock between Product, Sales and Marketing and BD
  • Combination of strong analytical and strategic thinking for insight with excellent verbal, written and interpersonal skills
  • Executive maturity – the ability to successfully engage and influence top executives at Avalara and our key customers and partners
  • 7+ years in B2B SaaS or software product marketing
  • Bachelor’s Degree in Marketing, Communications, Business, or related field, MBA/graduate degree preferred
  • Direct experience in ERP/Accounting system and E-commerce product and marketing ecosystems preferred
  • Experience supporting product management or marketing through research, analysis and insights
14

VP, Product Marketing Resume Examples & Samples

  • Establish the go-to-market vision, strategy and model for the Vonage business product portfolio and communicate that vision and strategy across the organization
  • Develop deep understanding of the buying audience for the organization by conducting research and gather insights about target personas, buyer needs and the purchasing decision process for Vonage’s new and existing products
  • Define market segmentation and targeting in order to clearly identify the market opportunities for the product portfolio and partner with product management leaders to build business cases for expanding market presence or entering new markets
  • Create product positioning, value propositions and messaging that resonates with the buying audience; ensure that product marketing managers are providing messaging for use by downstream marketing functions such as demand generation and content teams
  • Develop the competitive positioning for the product portfolio by using competitive analysis, direct research, feedback from sales teams, as well as input from product marketing and product management managers
  • Create the product launch process and strategy and collaborate with product management, marketing, sales, engineering, program management and other support resources to ensure the effective launch of all new products
  • Establish strategies to drive retention, upsell and cross-sell for the product portfolio, and work through the formalized customer marketing function to execute on those strategies
  • Establish and monitor pricing guidelines for all products in the Vonage business product portfolio based on feedback from ongoing sales efforts, competitive analysis and other macro-level market conditions
  • Bachelor’s degree required and Master’s degree preferred
  • Experience in managing teams with a diverse range of roles and individuals, as well as the necessary budget items
  • Experience within a technology driven company and/or UCaaS/CPaaS related company preferred
  • Ability to conduct market, competitor and customer research to gather insights and assess market opportunities
  • Ability to create value propositions and messaging strategies
  • Ability to develop strategies for creating pipeline for new offerings as well as upsell and cross-sell into existing customer accounts
15

VP, Product Marketing Resume Examples & Samples

  • Develop a sophisticated and detailed understanding of Teradata Product Portfolio and be able to critically evaluate and compare competitive offerings
  • Clearly communicate the details and differentiation of the Teradata Product Portfolio to customers, prospects, press, influencers and the global field organization
  • Keep abreast of enhancements to competitor technology and of relevant developments in the wider Business Intelligence and solutions landscapes; understand their implications for Teradata
  • Work with the corporate marketing organisation to drive content & messaging plans for key external events and participate as a direct presenter at these events as appropriate
  • Work closely with the corporate R&D and solutions management organisations to understand and influence future roadmap direction and ensure that market and competitive requirements are included in the planning process
  • Work closely with the global field enablement team on training programs and internal communications that will ensure that the field organization understands how to sell and position Teradata Product Portfolio
  • Drive Demand Creation and Awareness around Teradata Products including defining assets, offers, creative and ensure lead generation through inside sales to drive to new opportunities
  • Plan the launch of new products and releases and manage the cross-functional implementation of the plan (including channels such as press releases, analyst briefings, internal and external announcements, along with social channels)
  • Develop effective collateral to support your products, such as sales presentations, white papers, proposal modules, data sheets, animations, web pages, press releases, …
  • Conceive and develop innovative marketing programs that drive demand
  • Deliver presentations and product demos to customers and sales teams
  • Participate in internal cross-functional release planning meetings, representing the marketing function and your goals for the produce
  • 15+ years of work experience in either solutions marketing or consulting services marketing
  • Strong strategy & business acumen required
16

VP Product Marketing, Marketing Solutions Resume Examples & Samples

  • Partners with sales and BD to understand the voice of the customer and market
  • Work with product teams to align product strategy, roadmap and offering to meet short term business goals and prepare for long-term success
  • Works closely with the product management, marketing, and sales team to build and execute GTM strategies that deliver revenue goals
  • Articulates a clear description of buyer personas and target audience segments that provide the foundation for sales planning
  • Drives the solution-specific market positioning and messaging that will be used by product, sales, marketing, BD, IR and the senior leadership team
  • Works with marketing to develop unique and differentiated thought leadership materials including externally facing messaging
  • Works closely with Corporate Marketing to build an integrated marketing plan that drives solution market awareness and demand generation to meet stated business goals
  • Collaborates cross-functionally to drive cohesive product launches
  • Equips sales with current product knowledge and creative sales tools to advance client opportunities
  • Stays current on the market opportunity, landscape, and competition to inform product and GTM strategy and build tools to support sales teams
  • Builds strong relationships with industry analysts to improve our position in the marketplace
  • Supports pricing strategy and competitive intelligence projects with domain guidance and knowledge
  • Recruits exceptional talent, grows and develops high-performing teams, and provides ongoing coaching and performance feedback to team members
17

VP Product Marketing Resume Examples & Samples

  • Develop and grow a global, 300-person team focused on identifying the needs of performance and brand advertisers – from large multi-national companies to small businesses – and translating those needs into products
  • Create quarterly and bi-annual programs across the portfolio to drive adoption of key products and grow both revenue and value created for customers. Represent our full product suite and the business internally and externally
  • Evolve the company’s narrative for businesses in partnership with leaders of all stakeholder teams and the COO
  • This team informs product strategy in partnership with product management and engineering across multiple product areas and establishes and drives both in-bound as well as the go-to-market plan for every product in the portfolio through the following skills
  • 15+ years professional experience in software or internet technology
  • Experience in performance marketing across mediums (direct mail, search, digital display)
  • Ability to work in a cross- functional capacity within a dynamic, rapidly changing environment
  • Communicator with a keen ability to simplify complex concepts
18

VP, Product Marketing Resume Examples & Samples

  • Develop the marketing strategy and execution of the product roadmap –
  • 5-7 years of product marketing experience in financial services
  • Demonstrated ability to translate technical product offerings and features, clearly
19

VP Product Marketing Resume Examples & Samples

  • Participate in development of company’s global technology positioning
  • Responsible for developing value proposition/ messaging for the Technology Solutions set of products
  • Create and manage strategic and tactical product marketing plans
  • Oversee all customer facing communications and materials. Assure that the brand identity is consistently applied across all media
  • Work closely with go-to-market teams to identify customer needs and opportunities
  • Manage tracking and reporting of marketing program performance -- relentlessly measure, evaluate and optimize campaigns
  • Build and lead a high performing product marketing team – initially manage a team of 3-5 people
  • Understand our product and services relative to competition, value prop, team, budget, prioritization and campaigns
  • Work closely with the product management and engineering teams, creating a roadmap and process that can be used by sales
  • Align with sales and customers to understand how the service experience is working and identify areas to deliver new value that will result in higher satisfaction and higher revenue
  • Identify cross sell and upsell opportunities and work with the product teams to create produce features that lead to customer awareness and adoption
  • Work with the sales team to understand and develop sales enablement tools that will help them sell faster and eliminate friction
  • Work with Product leadership to develop and communicate the product vision
  • Expertise in technology areas of SaaS, CRM, or database software
  • MBA or relevant Master’s Degree a plus
  • 10+ years of progressive career experience within product marketing; leadership experience required
  • Demonstrated success translating corporate business goals into strategic marketing and business development initiatives significantly impacting the business
  • Demonstrated success building a high performing team, managing agencies, resources and multiple stakeholders
  • Worked in a B2B solutions selling/tech services organization
  • Sound partnership marketing; ability to collaborate with product and sales leadership
  • Proven ability to understand the goals of go to market and delivery teams
  • Strong planning, analytical and reporting skills
  • Clear cut verbal and presentation skills/ability to present to senior leadership
  • Able to show solid measurement, lead generation and measurement
  • Demonstrated track record of innovative thinking
  • Proven ability to work cross functionally
  • International scope of responsibilities preferred
20

VP, Product Marketing Resume Examples & Samples

  • Coach, mentor and develop a strong team of Product Marketing professionals
  • Develop and deliver an integrated Product Marketing strategy to move AmTrust Specialty Risk to the desired market position as determined by our enterprise level strategy and individual product strategies
  • Provide leadership and direction to the Product Marketing team with the responsibility to oversee
  • Deep understanding of B2B, B2B2C and B2C financial services products, from a marketing or a product perspective
  • Outstanding communication skills, particularly the ability to convert complex ideas and quantitative data into simple messages
  • Combination of traditional and non-traditional marketing experience
  • Bachelor's degree or equivalent (MBA preferred)
  • 10 years of experience in Product Marketing
  • Exceptional written and verbal skills with meticulous attention to detail
  • Expert knowledge of complex marketing, sales or product development concepts, theory and business cycles is Strongly Preferred
  • Ability to build strong cross-functional partnerships and external customer relationships; proven leadership skills and experience in managing teams
  • Creative flair to bring fresh ideas into product positioning and marketing campaigns
  • Excellent people and management skills to interact with staff, colleagues and cross-functional
  • Accomplished leader, nurturing the careers of its members and developing strong cross-organizational relationships, and third parties
21

VP, Product Marketing Resume Examples & Samples

  • Determine market opportunities that include defining target audiences, product positioning and requirements, points of differentiation and messaging
  • Manage the academic program portfolio and new program roadmap
  • Develop and execute marketing plans that include digital, content and traditional marketing tactics
  • Manage the development of student personas to help organization understand the students’ needs, motivations and desired outcomes
  • BS/BA Degree – in marketing or equivalent, MBA a plus
  • 10-15 years marketing related experience (product marketing, field marketing, digital marketing or marketing communications), with 5-7 years in a senior leadership position managing a team
  • Experience and track record of success within large, complex organizations
  • Experience in working with marketing automation tools/CRM systems
  • Excellent organizational and communication (verbal and written) skills
  • Proven cross functional leadership skills
  • Excellent presentation, writing and editing skills
  • 05012017JS
22

VP, Product & Marketing Resume Examples & Samples

  • Bachelor’s degree in Computer Science, Information Systems, Product Management or Marketing or related field preferred
  • A minimum of 10 years of experience in senior management roles managing product teams
  • A minimum of 15 years of experience including a track record of owning products that have a direct impact on customer/user acquisition, conversion, and retention
  • Highly adept at successfully navigating and managing change; communicates change effectively and completely, role models effective behaviors, builds commitment and overcomes resistance, and monitors transition and results
  • Experience acting as an effective change agent and applies change management skills
  • Proven ability to build informal relationships and engage with employees at all levels with a “listening ear” – constantly focused on identifying actionable insights and opportunities to better the operation by improving the workplace, better serving customers, and/or creating greater shareholder value and bringing those insights to the appropriate leaders for action. This includes elevating any issues that may impact the successful execution of the senior executive agenda
  • Experience in project management processes; knowledge of project management software tools, templates and management techniques
  • Strong rapport building skills, able to develop independent credibility with multiple stakeholders and operate with a high degree of discretion, subtlety, and finesse
  • Highly collaborative; excellent interpersonal skills with an ability to work across the organization at all levels and “push” for results without alienating colleagues; builds a strong internal and external network of personal relationships to identify issues and opportunities
  • Strong independent thinking, initiative, the ability to “connect the dots” and anticipate, and flawless execution skills
  • Strategic thinker with strong business acumen who can understand the “big picture”, operationalize concepts/ideas, anticipate risks and issues, and prioritize and manage action plans to deliver successful outcomes in a fast-paced environment
  • Acts as an effective change agent and applies change management skills
  • Excellent written and verbal communication skills with an ability to persuasively and efficiently deliver recommendations to senior executives
  • Demonstrated ability to effectively communicate complex, difficult, and/or sensitive information with a high degree of self-confidence
  • Strong political awareness and organizational agility; able to adjust communication style to any audience "on the fly"
  • Must be highly motivated and focused on the positive with an ability to think independently, self-manage, and create productive structure in the midst of ambiguity
  • Learns quickly; demonstrates excellent judgment and the ability to think creatively to resolve issues in a rapidly changing environment
  • Highly analytical and detail oriented with a track record of fact-informed decision making
  • Strong organization skills with an ability to prioritize in an ever-changing, global environment
  • Operates with a high degree of urgency and ownership to drive issues and tasks to completion
  • Highly developed executive presence with strong collaboration skills; able to articulate a value proposition and secure buy-in and support from senior executive leadership, peers, and staff
  • High degree of discretion; handles highly confidential information with the utmost confidence and professionalism