Senior Product Marketing Resume Samples

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Guide the recruiter to the conclusion that you are the best candidate for the senior product marketing job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

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LK
L Kohler
Leonora
Kohler
37402 Oran Ridge
Houston
TX
37402 Oran Ridge
Houston
TX
Experience Experience
03/2015 – present
San Francisco, CA
Senior Product Marketing Engineer
San Francisco, CA
Senior Product Marketing Engineer
03/2015 – present
San Francisco, CA
Senior Product Marketing Engineer
03/2015 – present
  • Knowledge of Intel hardware architecture is a plus
  • Quickly become familiar with significant VMware competitors at both the tactical feature/function level and the strategic business level
  • Install and configure VMware and competitive products on competitive lab systems
  • Perform qualitative evaluations and analysis of competitive products under the direction of the VMware Competitive Marketing Managers
  • Perform quantitative performance comparisons of virtualization products using industry standard and proprietary benchmarks
  • Deliver evaluation and test findings in written reports, recorded screen captures and videos, and live presentations
  • Provide on-demand assistance to VMware product managers, sales teams and partners in competitive situations
10/2010 – 11/2014
Chicago, IL
Senior Product Marketing Mgr
Chicago, IL
Senior Product Marketing Mgr
10/2010 – 11/2014
Chicago, IL
Senior Product Marketing Mgr
10/2010 – 11/2014
  • Act as primary spokesperson and chief evangelist for OneDrive for Business
  • Develop the Product Messaging & Positioning for OneDrive for Business
  • Influence product roadmap and direction by partnering with the engineering team
  • Partner with the Office 365, OneDrive and SharePoint marketing and engineering teams
  • Develop core marketing content, demos, competitive analysis, web collateral, and blog posts
  • Develop competitive materials, sales playbooks and programs
  • Drive thought leadership as an evangelist for Office 365, and a subject matter expert for internal training, go-to-market activities, and presentations to customers and partners
08/2007 – 09/2010
New York, NY
Senior Product Marketing
New York, NY
Senior Product Marketing
08/2007 – 09/2010
New York, NY
Senior Product Marketing
08/2007 – 09/2010
  • Develop multi-year product and segment strategies for Sabre Travel Network’s hotel business
  • Provide oversight for 3rd party development labor investments
  • Demand generation – develop the strategy and manage the programs that drive demand for your product
  • Establish pricing strategies to optimize customer value and company financial performance
  • Demand generation – develop the strategy and manage the marketing programs that drive demand for your products
  • Identify, and work with commercial teams to execute on, strategic partnership opportunities
  • Make recommendations and prepare plans of action for investment, using financial analyses
Education Education
Bachelor’s Degree in Flexibility
Bachelor’s Degree in Flexibility
Seton Hall University
Bachelor’s Degree in Flexibility
Skills Skills
  • Excellent written and verbal communication skills; Excellent presentation skills
  • Strong analytical and business planning skills
  • Ability to present complex information in a compelling, visually appealing manner
  • Ability to handle multiple projects and provide leadership in cross-departmental team efforts
  • Ability to link strategy and investments to company performance
  • Ability to function effectively with a high performing, senior team of hotel product managers
  • Excellent organizational, prioritization, and time management skills
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1

Senior Product Marketing Expert Resume Examples & Samples

  • Develops and executes written product marketing content and materials across a range of fixed income investment teams, serving as a Subject Matter Expert (SME) internally and globally
  • Liaises with different internal groups, of all levels, including sales/marketing, client service, management, legal, performance, and graphics
  • Oversees assigned communication projects to ensure quality, proper execution, and timely completion. Reviews materials and communications for regulatory compliance and coordinate routing of material to required reviewers
  • Completes ad-hoc projects as necessary. Assists Manager in coordinating correspondence, production schedules, etc. Provide ongoing communications support to the department as needed
  • Executes independent projects to enhance department efficiency as needed
  • 5–7+ years experience in investment product marketing/communication role working with senior investment professionals and product teams
  • Knowledge of investment concepts
  • Knowledge of regulatory and industry rules, guidelines, and standards critical (SEC, FINRA, GIPSÒ)
  • Understanding of global governance and regulatory compliance rules strongly desired (UK/Europe, and Asia-Pacific Rim)
  • Experience working with a fixed income product line-up
  • Supervisory experience strongly desired
  • Functional knowledge of investment concepts, preferably including those related to fixed income, with the ability to apply those concepts to the development of compelling product stories, content, and materials
2

Senior Product Marketing Resume Examples & Samples

  • Provides direction and ensures development meets defined requirements; manages product release schedule and prioritizes opportunities
  • Acts as the subject matter expert to customers and developers on multiple projects and provides input and prioritization for specific requirements/features based on customer input and market direction
  • Updates product roadmap and high-level requirements based customer feedback, engaging with internal stakeholders, researching market trends, and working with the development team to understand technical needs
  • Ensures the high-level requirements are converted into detailed application specific requirements
  • Test feature functionality for upcoming solution releases
  • Functions as the point person for solution adoption, awareness and communication, and satisfaction for customers
  • Identifies areas where processes can be improved, as there is much interaction between the Community Portal and internal/external stakeholders. Devising tactics to execute process improvement is also necessary
  • Works with the usability lab and User Experience designers to improve usability of the product
  • Conducts product demonstrations to internal and external customers
  • Interacts with c-level management to communicate the product roadmap, provide status updates, and gain buy-in on feature prioritization
  • Minimum 5 years related experience
  • Excellent written and verbal communication skills; ability to handle multiple projects
3

Senior Product Marketing Manger Resume Examples & Samples

  • Develop positioning and messaging that resonate with customers, communicating product features/capabilities in terms and categories that customers understand, care about and are willing to pay for
  • Develop and execute plans to scale go-to-market and sales enablement programs
  • Work with a cross-functional team (e.g. business development, alliances, product management, sales, channel partners, and engineering) to drive successful product releases
  • Know the customer. Have close relationships with important customers and be able to evangelize how our products have been successful in different customer scenarios
  • Work with sales to understand NSX product and solutions sales cycle, including buyer personas, sales motions and adoption barriers. Work with a cross functional team to streamline the sales cycle
  • Create sales enablement materials that help sales reps and partners effectively position and sell VMware solutions against the competition
  • Create collateral to communicate the value of NSX product and solutions to different types of buyer personas
  • Represent VMware at industry events and customer engagements
4

Senior Product Marketing Engineer Resume Examples & Samples

  • A Master's Degree in Computer Science/Electrical Engineering and 6+ years of experience is required. MBA or equivalent experience are strongly desired
  • 4+ years experience in product marketing/management
  • 2+ years of experience with business engagements focused on US-based engineering companies
  • At least a year of experience in software development and engineering, with direct development experience in C/C++ a strong plus
  • Demonstrated ability to grasp complex technical, marketing and business considerations
  • Knowledge of Intel hardware architecture is a plus
5

Senior Product Marketing Resume Examples & Samples

  • Develop multi-year product and segment strategies for Sabre Travel Network’s hotel business
  • Provide input on hotel product requirements, business plans, product pricing, and lifecycle
  • Incorporate broad concepts and business strategies into structured product marketing plans
  • Oversee market research and monitor competitive activity and Sabre’s competitive position
  • Establish pricing strategies to optimize customer value and company financial performance
  • Identify, and work with commercial teams to execute on, strategic partnership opportunities
  • Provide actionable insight to management for the purpose of continuously aligning priorities
  • Represent Sabre at industry association meetings and trade shows to promote products
  • Develop and deliver presentations to educate both external customers and internal colleagues
  • Visit customers, both face-to-face and virtually, to identify needs and grow customer intimacy
  • Exhibit a high degree of flexibility in adapting to rapidly changing environment
  • Minimum of 2 years of related product marketing experience, hotel industry experience a plus
  • Exhibit a high degree of flexibility in adapting to rapidly changing marketplace
  • Ability to present complex information in a compelling, visually appealing manner
  • Strong analytical and business planning skills
  • Ability to link strategy and investments to company performance
  • Ability to function effectively with a high performing, senior team of hotel product managers
  • Excellent organizational, prioritization, and time management skills
6

Senior Product Marketing Resume Examples & Samples

  • Accountable for product requirements and customer engagement for travel & technology product(s) while establishing product roadmaps within EMEA and/or Globally
  • Ownership of highly complex business plans and product requirements in the marketplace
  • Collaborate closely with Customers and Sales to develop or enhance existing product(s) or product line(s)
  • Engage with Country Management, Sales, & Agencies to validate & refine requirements
  • Prioritize EMEA product requirements & requests
  • Provide EMEA Market Expertise to Product Marketing & Technology
  • Ensure awareness of delivery pipeline via updates to Internal & External Stakeholders & Country Management
7

Senior Product Marketing Resume Examples & Samples

  • Product planning – identify new market opportunities, steer product strategy, create high level product roadmaps and participate in the prioritization of product enhancements
  • Product launch – plan the launch of new products and releases and manage the cross-functional implementation of the plan
  • Market intelligence – be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to beat them
  • Demand generation – develop the strategy and manage the programs that drive demand for your product
8

Senior Product Marketing Analyst Resume Examples & Samples

  • BA or BS in marketing, businesscommunications or related field required, MBA or Master’s degree in a relatedfield is preferred
  • 3 - 5 years of marketing experienceworking on a variety of marketing and market development activities,certification, online education or data analytics
  • Experience working with high-levelcustomer contacts
  • Experience working on a highly-matrixed,global team preferred
  • Ability to develop and present ideasand plans clearly and confidently to all levels of internal and externalmanagement, partners, clients, and customers
  • Adept at using Microsoft Office suite(Word, PowerPoint, Excel and Outlook) and experience working with internal andoutsourced graphic design or web design teams helpful
  • Outstandingcommunication and interpersonal skills required
  • Deepunderstanding of Pragmatic or persona-driven marketing preferred
  • Excellentpresentation and speaking skills
  • Relationshipmanagement and negotiation skills required
  • Interpersonalsavvy with customer focus
  • IC3certification and MOS certification preferred
  • 40% StrategicProduct Marketing Planning
  • Develop strategic marketing plansfor assigned certification programs and socialize them with appropriateinternal and external audiences
  • Research and develop in-depthcustomer personas for assigned certification programs and use that research todrive marketing strategies and tactics
  • Develop in-depth Product MessagingDocuments (PMDs) as a foundation for all marketing initiatives and activities designedto drive overall test volume for designated products in designated geographies
  • Act as the primarycustomer-facing product evangelist for assigned certification programs andpresent at a variety of external venues
  • Work closely withassigned Field Marketing Manager(s) to developaccount marketing plans, timelines and budgets formarketing activities as required
  • Work with senior management andInternational Marketing Manager to review and approve co-marketing fundrequests from international partners in key markets
  • Work closely with internal team andexternal vendors to implement product marketing activities and tactics
  • Workclosely with assigned client marketing contacts to identify upload volume andtargets globally
  • 40% CreativeExecution of Product Marketing Deliverables
  • Develop and drive creative productionof standard product marketing materials, including items such as webproperties, product collateral, sales enablement tools, product successstories, social media messaging, newsletter articles, and campaign offers suchas white papers and product demos
  • Ensure compliance with client-brand guidelines, certification program contractsand other legal and financial rules, including obtaining required signaturesand approvals when engaging creative and other vendors
  • Work with othermembers of the Marcomm Team, freelancers or vendors as needed to develop approvedproduct marketing materials
  • Developand maintain relationships with internal teams, partners, and client marketingcontacts as assigned
  • Act as the product marketingcontact for internal sales and marketing teams as assigned
  • 5% Partner Enablement and Tradeshow Support
  • Assist in product training andenablement at events such as Regional Partner Conferences, a yearly GlobalPartner Summit, and monthly training Webinars
  • Provide product marketing evangelismand presentation support at tradeshows, academic organizations, and conferencesas appropriate
9

Senior Product Marketing Resume Examples & Samples

  • Market needs assessment
  • Update and Manage Product Roadmap and Release Schedule
  • Work with Customers, Account Managers to understand Business Needs, and come up with functionality of Reporting products
  • Act as Primary point of contact for Technology team on development of reporting products, planning enhancements and defects. Answer questions for technology team
  • Act as SME for client facing teams to answer day to day questions on product functionality and help address client’s needs using products
  • Present to customers as SME & train sales engineers as needed
  • Collaborate with Marketing on GTM for products. Work with Training, Implementation, Help Desk, Documentation teams to support Product adoption and usage by customers around the world
  • Rationalize existing reports for overlaps and reduce portfolio of reporting products. Sunset of products (if needed)
  • Documentation (ROI/Business Case/Statement of Needs) for new functionality, enhancements
  • Planning and Prioritization for new releases, enhancements and defects in products. Release support including release notes, presentation and internal release review
  • A minimum of a college or university degree in Mathematics, Economics, Computer Science, Information Management or Statistics
  • A minimum of 3 years of Product Management /SDLC processes
  • A minimum of 2 years of experience in the Hotel industry
  • Good planning skills to manage and follow-up on multiple activities required for Go to Market execution
  • Good communication and documentation skills to create, review and guide documentation of reporting products
  • Good understanding of databases including SQL, and comfortable with using BI reporting tools – preferably Tableau, Qlikview or Cognos. Proficient in scripting and query languages (SQL) and Excel modeling/scripting
  • Ability to visualize and influence Usability decisions in Business Intelligence products
  • Good analytical / problem solving skills - take customers issues and problems and investigate, organize, analyze data and information to identify fixes, enhancements or alternate solutions
  • Ability to work in a team-oriented environment across geographic locations
  • Must be self-directed, have excellent initiative and organizational skills
  • Ability to handle multiple demands with a sense of urgency, drive and energy. Work well under stress with the ability to deliver on time
10

Senior Product Marketing Resume Examples & Samples

  • Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools to support the selling process of your products
  • Market intelligence – be the expert on our customers, how they buy and their buying criteria
  • Competitive intelligence - be the expert on the competition. Conduct market research, customer surveys, data analytics and other sources to understand customer needs and identify new opportunities in order to inform decision-making
  • Product adoption – develop the strategy and manage the marketing programs to drive demand for your products. Works closely with internal teams (Global Operations, Technology, Sales and Product Marketing) to drive product awareness and adoption
  • Works closely with leadership team to understand Sabre Travel Marketplace capabilities and be able to clearly articulate them to all levels of the organization
  • Contributes to the product roadmap
  • Contributes to the creation of business cases to support investment
  • Create customer presentations and tell the Air Search story
  • Willingness to put yourself in the place of customers and understand their business model and what market factors drive their business strategy
  • Dedication and perseverance to learn Sabre’s Air Search products and create customer facing documentation
  • Strong communication and presentation skills required with the ability to communicate technical concepts to non-technical audiences (sales, customers, executives)
  • Travel or agency experience preferred but not critical
11

Senior Product Marketing Resume Examples & Samples

  • Provide oversight for 3rd party development labor investments
  • Manage the Sabre APAC product integration
  • Manage customer funded projects, including Infini
  • Conduct detailed portfolio analysis and preparing reports from data in CA PPM tool
12

Senior Product Marketing Assistant Resume Examples & Samples

  • Liaises and develops close working relationships with our International Market Teams to assist in their product and marketing needs. Works with team to champion International strategies and needs with internal stakeholders
  • Coordinates and assists with all creative, retail (physical and digital), digital marketing, and social assets to international markets by title
  • Works collaboratively with internal cross functional teams and North America Brand Teams to execute International product and marketing strategies
  • Attends market calls and internal functional meetings and summarizes updates to the team. Prepares necessary documents and presentations as requested for meetings
  • Assists Director on marketing and product projects and initiatives to drive revenue and achieve business plans in our International markets
  • Conducts ROI analysis on International product and distribution strategies – present findings and recommendations to team
  • Organizes campaign kick-off documents for International presentations and provides input on all creative components and plans for International product development, ensuring all elements are in line with the Global marketing strategy
  • Manages own workload effectively to ensure all projects are moving forward and deliver on time
  • Assists with horizontal/cross-functional projects as needed, in addition to daily title duties
  • Actively provides innovative ideas to improve communication with markets and internal processes
  • Supports team to troubleshoot disruptions to production. Assists in finding solutions that improve efficiency and effectiveness
  • Monitors and facilitates approval process for creative and components of International product
  • Assists in monitoring our licensed market contracts and updating terms for internal stakeholders
  • Monitors industry trends and research and makes recommendations
  • Creates PowerPoint decks and other key documents for key stakeholders, filmmakers and Sales
  • Strong Analytical and project management skills
  • High level strategic thinking and good communication skills (written and presentation)
  • Ability to work in a highly matrix organization
  • Proficient in Microsoft Office applications (MS Word, Excel, Outlook, PowerPoint )
  • Prioritizes work activities; plans and stays organized in order to meet commitment and productivity standards
  • Multi-tasks by switching smoothly from one project or task to another
  • Establishes rapport and trust with functional groups and upper management
  • Works well in a team environment and applies strong interpersonal skills in daily work activities and in managing both internal and external partners
  • International experience Preferred
  • BA/BS from a 4-year university required
13

Senior Product Marketing Mngr Resume Examples & Samples

  • Field Connection & Immersion: Establish ongoing segment/field relationships and engagement model to formalize connection channels, listening systems, escalation management, and field council
  • Business Expertise & Analytics: Build on-demand insight & understanding of business architecture & metrics including sales capacity, commitments, incentives, coverage, competencies, and supporting programs/resources
  • Sales Effectiveness & Efficiency: Formalize model to define areas of business growth including sales gaps to be addressed in achievement of revenue/scorecard goals with demonstrated global impact
  • Enterprise Sales Strategy: Define, validate, and land approach to achieve next generation C+E sales objectives including roles, incentives, coverage, and investments
  • Budget Management and Optimization: Ensure full capitalization/maximization of allocated supporting field sales headcount and marketing investments
  • Executive Sponsorship: Orchestrate executive leadership cross-segment reviews to drive awareness, support, and sales strategy approval
  • Field Landing & Readiness: Ensure successful rollout across the world to help land strategic initiatives/readiness plans through segment and sales readiness channels. Includes as appropriate engagement in virtual training, Executive meetings, field readiness events, etc…
14

Senior Product Marketing Associate Resume Examples & Samples

  • Lead the development/execution of strategic plan for category growth
  • 3-5 years of work experience/internship in marketing function
  • Knowledge of hospitality industry preferred
  • Knowledge in textiles preferred
  • Excellent communication (verbal and written), interpersonal and professional interactive skills are necessary to perform at a high degree of proficiency. Ability to effectively present information and respond to questions from suppliers, customers, management and inter-department staff. Ability to successfully engage and lead individual and team discussions and meetings. Understands team dynamics and works well within a team structure. Capable of working with internal staff from other departments in a proactive and constructive manner
  • A mastery of organizational and project management skills, including the ability to plan, prioritize and execute multiple initiatives/deadlines autonomously and shift priorities as necessary. Able to manage large, complex projects. Uses time effectively
  • Customer Service – Responds promptly to requests for service and assistance as needed. Follow up as needed
  • Problem Solving - Identifies and resolves problems in a timely manner. Gathers and analyzes information skillfully. Develops alternative solutions
  • Judgment - Displays willingness to make decisions. Exhibits sound and accurate judgment. Makes timely decisions
  • Professionalism - Approaches others in a tactful manner. Reacts well under pressure. Follows through on commitments
  • Detail Oriented – Attention to details and accuracy
  • Proficient use of MS Office (Word, Excel, PowerPoint, Access and Outlook) and Publisher. PeopleSoft ERP preferred
  • Copywriting experience preferred
  • While performing the duties of this job, the employee is regularly required to sit, stand, walk and use hands and fingers to operate a computer keyboard, mouse, and telephone to talk and hear. The employee is frequently required to sit and reach with hands and arms. The employee must occasionally lift and/or move up to 20 pounds
  • While this position will primarily work in an office environment, this position will require travel to and from internal and customer events as needed (approximately 10%). There is limited overnight travel required and specifically pertains to company events, staff meetings, training sessions, and vendor events. May be required to utilize personal vehicle for business travel that may result in long periods of sitting
  • If working remote, must have required software to ensure timely communications and have a dedicated work space free of any distractions and participate in customer or conference calls in a business friendly environment
  • This position may require evening and weekend work depending on current needs/
15

Senior Product Marketing Resume Examples & Samples

  • Market intelligence – be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them
  • 1-3 years of product marketing experience in SaaS
  • Travel industry knowledge a plus
  • Very strong written communication skills
16

Senior Product Marketing Executive Resume Examples & Samples

  • Execute and deliver
  • Have proven knowledge and experience of online marketing techniques
  • Advanced experience in integrated marketing campaign management and optimisation
  • Knowledge of marketing automation and lead nurturing principles
  • Be inquisitive and proactive, you will have an appetite to positively challenge current processes and look for new opportunities whilst learning and developing new skills
  • Be extremely well organised and have excellent attention to detail with strong copywriting, proof reading, communications and reporting skills
  • You will be comfortable with technology
  • Account based marketing experience will be an advantage
  • University degree or equivalent. Marketing qualification will be seen as a bonus
17

Skype Senior Product Marketing Mgr Resume Examples & Samples

  • Develop customer insights from data modelling, market research and anticipatory findings, which inform a customer-led engagement strategy, achieve growth and exceed business targets
  • Develop engagement strategy and plans for product marketing initiatives to drive MAU and revenue
  • Size and prioritize work and resources - with finances and business intelligence support. Use audience segmentation to prioritize/guide roadmaps, for new user activation & onboarding, engagement/retention, acquisition & reactivation
  • Lead new marketing technologies (ideation to creation), on desktop and mobile achieving omnichannel capabilities for Skype
  • Drive reach, launch in app notifications, interstitials, contextual messaging and push notifications on all platforms
  • Create a new platform with SCV, highly automated and smart targeting rules engine, CM tooling, end to end attribution/tracking always consumer led
  • Define and prioritize engagement opportunities through TPUM via event triggers and personalized messaging
  • Own data integrity, evolve the source of all consumer interactions data
  • Manage all campaign execution via TPUM - evolve process, oversee briefing, sign off, resourcing, targeting and post analysis
  • Define the channel synopsis, process, legal and content guidelines for TPUM as it evolves, to achieve targets, with messaging capability in 127 countries in 30 languages
  • Manage the ORR, ensure a clear view of all PMM activity, cross multiple channels at all time
  • Manage the PMM story and content for key meetings with leadership including the MBR, Weekly Metrics session, ops review and ad hoc QBR/insights sessions
  • Represent PMMs view in key forums
  • Ability to distill complex business and technology strategies to compelling messaging across various marketing materials across variety of audiences
  • Self-starter with drive to succeed in a quickly changing business environment
  • Experience in a business group, PM, or technical marketing a plus
18

Skype Senior Product Marketing Mngr Resume Examples & Samples

  • Craft world-class messaging & positioning for developers, partners and end users
  • Create Skype scenarios and stories for GTM aligned with Skype business goals
  • Build metric driven marketing plans
  • Using your analytical skills, work with finance and business intelligence teams
  • Influence the product roadmap & direction by partnering with the engineering teams
  • Work across the marketing organization to orchestrate the Go-to-Market plan, including driving deployment, adoption and usage goals
  • Drive and maintain positive press collaboration with PR team
  • Build out customer lifecycle programs to drive user engagement
  • Develop creative marketing content, demos, competitive analysis, web collateral, in product messaging, and blog posts
  • Drive thought leadership for new Skype e-commerce scenarios
  • Be the voice of the customer - obtain and share feedback with the wider team and take action by iterating marketing collateral as required
  • Work with marketing and BI to analyze and optimize campaign results
  • Execute multi-variant testing to optimize campaign and messaging performance
  • Build out customer research programs to feed into the wider product teams
  • Strong marketing skills with experience managing global marketing brands, programs and campaigns a plus
  • Strong knowledge with e-commerce and monetization for consumers
  • Ability to distil complex business and technology strategies to compelling messaging across various marketing materials across variety of audiences
  • Outstanding cross-group collaboration, interpersonal, verbal and written communication, problem solving and executive presentation skills are required
  • Comfort with ambiguity and proven ability to have impact & influence
  • Bachelor’s Degree and equivalent experience of 7+ years marketing experience, MBA a plus
19

Skype Senior Product Marketing Mgr Resume Examples & Samples

  • Craft world-class messaging & positioning for students and SMBs to drive them to use GroupMe and/or Skype and refer it to their contacts
  • Prioritize the right scenarios to promote as part of your GTM and drive the right investments in product together with your engineering partners
  • Drive and maintain positive press collaboration with PR team including drafting blogs, being a press spokesperson and demoing the product
  • Build alpha and beta programs for new products or landing existing products with new audiences
  • Develop paid media, guerrilla marketing and gamification ideas to drive acquisition
  • Partner with integrated marketing and web teams to take ideas thru to creative execution
  • Leverage in product marketing channels to ensure a strong retention strategy post acquisition; develop reactivation strategies where needed
  • Develop and track the right metrics, collaborate with engineering to ensure the right instrumentation and reporting tools are in place
  • Obtain customer feedback quickly to take action and iterate on marketing content as required
  • Develop growth strategies including business development opportunities to strengthen the product proposition thru partnerships
  • Knowledge of mobile and/or student marketing preferred
  • Experience launching and managing global campaigns
  • Analytical mind set, focused on identifying business drivers and driving business results
  • Bachelor’s Degree and equivalent experience of 7+ years marketing experience
20

Skype Senior Product Marketing Mngr Resume Examples & Samples

  • Improve user engagement, overall experience and NCU conversion by working alongside the Identity RV to achieve their core objectives
  • Provide PMM support for the People and Search squad
  • Work alongside and influence the Calling team to deliver a best in class Calling Experience which drives MAUs
  • Play an active role in influencing the Calling backlog and deciding what features we develop and when we decide to GTM
  • Metrics driven marketing plans, great analytical skills to work with finance and business intelligence teams
  • Drive thought leadership for new Skype scenarios
21

Senior Product Marketing Mgr Resume Examples & Samples

  • Creating solution and product value propositions for running enterprise applications in Azure
  • Owning core content strategy and delivering exceptional “first and best” core product content for customers, partners, and the field
  • Developing a data driven point of view on which applications to put marketing investments behind
  • Defining the Go-To-Market strategy including sales strategy, product packaging and incentives in close partnership with key stakeholders
  • Defining KPIs and executing for success against those KPIs
  • Serving as a solution/workload subject matter expert within internal corporate and external customer and partner events and briefings
  • Leading co-marketing activities with partner organizations
  • Being the marketing execution hub and co-own launch decisions with business and engineering teams
  • Synthesizing a deep understanding and point-of-view on competitor offerings in the space and teaching the broader organization how to compete and win
  • At least 5 years' experience marketing commercial software to business users, developers and IT
  • Knowledge of one or more Microsoft applications a definite plus
  • Excellent communication skills, high degree of accountability with willingness to take measured risks and set bold goals
  • Proven capability to deliver world class marketing content, including value proposition, evidence, blogs, whitepapers & presentations for identified scenarios, products/features and segments/audiences
  • Drive for results and action oriented
  • Ability to translate solutions understanding into a compelling story for customers’ that clearly articulates Microsoft’s strategy, benefits and differentiation when using Azure’s services
  • Ability to analyze and diagnose complex product and business challenges, formulate solutions, and then motivate the broader organization to pragmatic action
  • Desire to be involved in a development stage business with an entrepreneurial bias
  • Proven capability to develop strong working relationships with customers, senior executives, engineering teams, and other product and marketing groups across Microsoft
  • B.A./B.S in Computer Science, Marketing or related field Computer Information Systems, preferred
  • M.B.A (or equivalent in related work experience)
22

Senior Product Marketing Engineer Resume Examples & Samples

  • Driving business unit growth through identification and penetration of new customers, increasing business with existing customers, helping define product roadmaps and identification of new product and market opportunities
  • Must develop an intimate understanding of the market by building value-added relationships with target customers and working with a global team of sales professionals and field applications engineers
  • Responsible for developing the business case for new products
  • Involved in definition and execution of product line growth plans
  • Analyze the market to understand growth opportunities and identify new target markets
  • Specify detailed technical requirements for future products by conducting market research supported by on-going customer visits
  • Must effectively present/defend new product business case/technical definition before a diverse management oversight committee
  • 5-8 years of marketing/product experience in semiconductor industry preferred. Ideal background includes Applications Engineering and Technical or Product Marketing Engineering
  • Requires travel to sites in North America and Europe, and Asia (10%)
  • Possess a blend of business and technical savvy; strategic thinking and ability to execute tactically
  • Ability to work well with a diverse and often demanding customer base
  • Ability to work well in a team environment
  • Ability to adapt and work well with shifting priorities
  • Flexibility in work hours is essential due to the global nature of the business (majority of off-normal-hours activity would be overlap with Asian working hours)
  • Ability to analyze and balance conflicting priorities
  • Ability to effectively prioritize a diverse array of responsibilities
  • Candidates must have the legal right to work in US, without visa sponsorship
23

Senior Product Marketing Specialis Resume Examples & Samples

  • Accountable for providing marketing, leadership in driving growth and delivering business results in the First responder line of business
  • Develop and maintain the strategic and annual operating plans for business growth
  • Improve the consistency and effectiveness of the organization to meet customer needs
  • Lead the strategy planning process (STRAP) and the AOP process
  • Monitor regional market drivers and industry trends that affect the industry segment demand and serve as the internal expert
  • Analyze the information and recommend actions related to the segment needed to fulfill the strategy planning process
  • Provide analysis of industry trends that affect demand and recommended action plans
  • Portfolio analysis and assessment to identify revenue and growth plans by market and products
  • Conduct fact-based analysis of market trends; competitive data; technology advancements; and customer needs assessment and new product developments
  • Represent the Asian customer needs in the Global prioritized strategic technology development plan
  • Analyze and report any issues related to Product approval and New Product Introduction
  • Improve pricing excellence and impact
  • Sponsor and manage strategic alliances in the industry segment
  • 5+ years experience in marketing, product management, or a related sales field to include strategic business development
  • Bachelor's degree in a technical or business field
  • Proven success leading strategic planning and growth initiatives
  • Proven track record in strategic sales and marketing, strategy formulation and product/business positioning skills
  • Proven ability to lead and motivate
  • Solid commercial development and marketing expertise in a business to business distribution centric environment
  • Ability to identify marketing opportunities and trends
  • Track record of establishing short and long term market and product growth goals, then executing operating plans to achieve them
  • Proven track record of leading projects and teams that successfully achieve milestones and complete deliverables
24

Senior Product Marketing Engineer Resume Examples & Samples

  • Technical background with hands-on hardware and tool experience
  • Background in Embedded Processing and SoC devices strongly desired
  • Design experience using Xilinx and other FPGAs/SoCs a plus
  • Strong time management and ability to multitask
  • Excellent problem solving and analytical skills with attention to detail
  • Excellent written/verbal communication and strong presentation skills
  • Experience working with a Sales force, FAEs, and/or customers
  • Ability to make persuasive arguments, marketing experience desired
  • BSEE required, MSEE is a plus
  • 4-6 years of experience
25

Manager Senior Product Marketing Resume Examples & Samples

  • Integrate inputs to develop distinctive product plans with outstanding financial outcomes; be competent in microeconomics, finance, Voice Of the Customer, research and analysis and basic marketing toolkit (market definition and sizing, segmentation, value management, targeting and positioning, pricing)
  • Own the product planning process including new product additions working with RD&E, ISC and Sales; sun-set current products; develop and manage product roadmaps linked to segment’s, customer needs and willingness to pay; product positioning linked to distinctive understanding of competitive offerings and value; product value pricing; SKU management
  • Manage all aspects of product line, including product feature set, marketing strategy, SIOP, support and development programs
  • Create product market requirement documents based on market research, regulatory guidance and competitive analysis that deliver features that customers value and are willing to pay for
  • Own financial responsibility for product line, including for revenue, volume, margin, profitability and return on investment
  • Overall program execution planning and management for development products related to product line. Set project goals, assign tasks and effectively manage risks and program scope
  • Reviews and approve key product design details (look & feel, UI and external interfaces)
  • Work with communications team as the subject matter expert to assist in the creation of communications to all relevant audiences
  • Work with the channel marketing team to provide subject matter expertise in the creation of promotional programs that will meet the needs of the product plan
26

Manager Senior Product Marketing Resume Examples & Samples

  • In-depth knowledge of BendixKing and competitor avionics products and technologies
  • Familiarity with aviation regulatory requirements and future airspace mandates
  • Good understanding of technology marketing, strategic planning, business and market development, customer & product marketing
  • Excellent communication, collaboration, interpersonal and presentation skills
  • Leadership skills and ability to effectively work in a matrix team structure
  • Highly self-motivated and passionate about aviation
  • Demonstrated problem solving and conflict resolution skills
  • Outstanding organizational skills with ability to prioritize
  • Private pilot license (VFR rated at minimum)
27

Senior Product Marketing Mgr Resume Examples & Samples

  • Create and own product messaging
  • Lead company-wide product launch efforts including development of go-to-market plans
  • Produce product collateral such as white papers, customer presentations, web casts, and case studies
  • Drive product marketing efforts such as defining and implementing a customer communications strategy; determining ROI on advertising expenditures
  • Defining market research studies to gain knowledge about user attitudes and behavior and developing collateral that optimally positions the strengths of our products
  • Collaborate with Product Managers in the creation and specification of market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers
  • Interface with key industry press and analyst
  • Evangelize products to sales, channel and at various industry events
  • Conduct market analysis, competitive positioning and product trends
  • 8+ years experience in product marketing, direct marketing, or marketing program management
  • Passion for analyzing products, customers and market dynamics
  • Strong aptitude for determining the optimal way to position products in the market
  • Strong organizational, analytical and execution skills
  • Understanding of networking technologies
  • Experience in L4-L7 solutions a plus
  • BA/BS degree, MBA a plus
  • 10-25% travel
28

Senior Product Marketing Mgr-cybersecurity Solutions Resume Examples & Samples

  • Manage market product information including pricing and market analysis
  • Work with market team to understand emerging customer needs and to develop requests for new products or product enhancements
  • Includes ideation, development decisions, business case input, testing and analysis, market launch decisions and on-going support for product marketing
  • Supplement training efforts to ensure sales teams are fully knowledgeable and able to sell cybersecurity solutions
  • 3-5 yrs. experience in product management
  • 3-5 yrs. experience in product development
  • 3-5 yrs. experience in product marketing
  • Strong written, verbal and oral presentation skills
  • Proven ability to work collaboratively
  • Ability to pass a background check and drugscreen
29

Senior Product Marketing Mngr Resume Examples & Samples

  • Transform product value proposition into relevant messaging and stories for audiences ranging from individual team members to IT decision makers to developers
  • Collaborate with engineering, CXM and other customer touchpoints to create wonderful E2E user experiences, motivate usage and earn customer love
  • Build, execute and measure go-to-market initiatives that brings Teams to life across segments and industries
  • Work across disciplines and organizations to ensure content, communications, licensing and packaging, operations, product and channel readiness for market availability
  • 8 years in product marketing or product management or comparable experience
  • Track record of successfully planning and executing complex projects
  • Proven ability to drive results across a diverse set of stakeholders
  • Experience in business planning, market and competitive analysis
  • Experience developing and executing GTMs for both consumer and business
  • Expertise in real-time communications and collaboration, Skype and Office 365
30

Senior Product Marketing Mgr Resume Examples & Samples

  • Marketing strategy: build the marketing strategy, collaborating with multiple teams, to attract Objective-C, Swift, Android Java and React Native developers, as well as traditional Microsoft developers
  • Messaging: create compelling ways to describe how Mobile Center changes the lives and apps of developers
  • Content marketing: Collaborating with multiple teams, create market demand through high impact, expert technical and decision-maker content delivered in multiple channels for lead generation and nurture—webinars, white papers, videos, ads, landing pages
  • Work with the Microsoft field to drive adoption and illustrate the value and unique advantages of Mobile Center
  • Be the expert in the market—know the competitors and how to win against them, see where the market is headed and how to take advantage of it
31

Senior Product Marketing Mgr Resume Examples & Samples

  • Partnering with engineering to identify key customer scenarios, determine product value and prioritize areas of investment
  • Developing technical content, including blog posts, FAQs, screenshots, videos, slide decks, demo scripts
  • Being the primary subject matter expert for your area of focus
  • Serving as an evangelist to customers, partners, and the sales field, regularly presenting to audiences both large and small
  • A passion for technology and the ability to go deep on IT Admin/security related scenarios
  • Self-awareness, the ability to be self-critical and a strong desire to learn/grow
  • Aptitude to frame and analyze problems
  • Proven capability to collaborate with and influence a varied group of stakeholders
  • Experience with customer-facing messaging and content
  • B.A./B.S. in Computer Science / Comp. Engineering (preferred) or Marketing
  • 3+ years’ Experience creating product messaging & positioning frameworks, customer-ready and sales-enablement content, along with general storytelling
32

Senior Product Marketing Engineer Resume Examples & Samples

  • Provide customer facing applications support involving the complete product portfolio of the ISG
  • Write technical notes for sensor products
  • Write data sheets, specifications, and product briefs for sensor products
  • Design/procure evaluation boards for each product
  • Write application programs for the evaluation boards
  • Prepare webinars to educate the sales force on the application of sensor products
  • Work with marketing and communications to develop targeted marketing material
  • Assist in the preliminary testing and calibration of sensor products
  • Customers in the application of the sensors
33

Senior Product Marketing Mgr Resume Examples & Samples

  • Manage local market product information including pricing and market analysis
  • Competitor's offers, market share, advertising, and promotional plans; pricing, distribution mix, sales challenges; unique market advantages, weaknesses, requirements and characteristics
  • Work with local market team to understand emerging customer needs and to develop requests for new products or product enhancements including feature adjustments, major account solutions, pricing changes, etc
  • Primary field liaison to HQ Product Management for all elements of the product lifecycle
  • Includes ideation, development decisions, business case input, testing and analysis, market launch decisions and on-going local support for product marketing
  • Supplement training efforts to ensure sales teams are fully knowledgeable and able to sell AT&T's wide array of technology products and services
  • Responsible for local CPE testing/trialing and recommendation for acceptance as well as go-to-market plans
  • Serves as interface with local network teams on all aspects of product marketing
  • Ensure sales channel coordination and that all channels are considered appropriately for each promotional program
  • Identifies, monitors and analyzes internal (e.g. financials, movement, revenue, cost, sales) and external (e.g., technology, market share, competitive) performance parameters in order to reposition, modify features and identify new uses for the product
  • Five years' experience in product life cycle management required
  • Proven ability to translate ideas and vision into product definition and requirements
  • Proven ability to launch and support ideas and vision
  • Proven ability to work on and track multiple projects simultaneously
  • Proven ability to successfully partner with other organizations including technology, go-to-market, and device teams
  • Strong strategic thinking skills
  • Working knowledge of assigned product(s), company functions, marketing and/or service policies and procedures and excellent communication
  • Proficiency in PowerPoint, Excel, Word and other standard office computer applications
  • Six or more years' experience in product lifecycle management
  • Experience in wireless services, data, and / or high tech industry--messaging experience
  • Ability to anticipate risks and devise contingencies to manage them
  • BA in Marketing or Business preferred
34

Senior Product Marketing Engineer Resume Examples & Samples

  • Possesses an in-depth understanding of embedded processing systems, operating systems, embedded system debuggers, embedded processing applications and system requirements
  • Technical expertise on ARM Cortex A series and/or R series architectures
  • Experience with Linux, Kernel Programming and open source technologies is a plus/highly desirable
  • Knowledge of Yocto Project
  • Strong written and verbal communication skills. Proven ability in writing application notes, white papers & customer presentation
  • Motivated self-starter with ability to enlist key supporters and good team player
  • Experience interacting with customers is a plus
  • Good understanding of Xilinx FPGA architecture and tools flow
  • Exposure to virtualization technology and hypervisors
  • Good understanding of Protocols: USB, SATA, Ethernet, PCIE
  • Strong programming skills and understanding of C/C++
  • Debugging & analytical skills, debugging on board through JTAG
  • Basic knowledge about ARM AMBA architecture
35

Specialist Senior Product Marketing Resume Examples & Samples

  • Conduct market, part number, and customer/supplier analysis for projects to support the AM strategies
  • Analyze market trends and the competitive landscape for AM
  • Support program level business case development
  • Coordinate with Sourcing and AME to support cost takeout and supplier rationalization efforts
  • Provide analytics for cycle time, rapid prototyping and tooling projects
  • Support O/VOC plans for select market segments including customer and supplier visits to validate segmentation and refine offerings
  • Support and collaborate with PAC leaders to drive cross functional product strategy execution
  • Work with AM Program Manager to support new product pursuits and the execution of new product introduction including IPDS management for AM projects
36

Senior Product Marketing Leader Resume Examples & Samples

  • Drive and prioritize our roadmap to ensure technical requirements are being built and executed
  • Craft compelling audience-specific value propositions
  • Develop core content marketing tools such as product videos, customer success stories, demos, presentations, how to guides etc
  • Work with the Content Marketing team to develop technical content including white papers and reference architectures
  • Work with engineering teams to distill key functionality and benefits into core product marketing messages
  • Engage with Press/Journalists as appropriate
  • Identify and execute on breakthrough product marketing activities that reach target audience effectively
  • 7+ years of relevant work experience in product marketing, technical marketing, or product management
  • A Bachelor’s degree in marketing, business, technology, or relevant field of study such as computer science
  • Strong ability to synthesize technical requirements and translate roadmap features into valued positioning for the field
  • Ability to easily transition from high level critical thinking to creative and detailed execution
  • Deep knowledge of key content delivery and application performance technologies
  • Accomplished oral and written communication skills
  • Have passionately high standards and a great attention to detail
  • Exemplified ability to work independently and autonomously
  • Someone dynamic, creative and willing to take on any challenge and make a big impact
  • A leader passionate about technology and helping articulate the most complex technical concepts in simple terms that make sense to customers
  • 10 years’ work experience in Marketing
  • Experience driving technical product development
  • Attested ability to understand and discuss technical concepts, handle tradeoffs and evaluate opportunistic new ideas with internal and external partners
  • Validated ability to lead multiple, contending priorities simultaneously
37

Senior Product Marketing Associate Resume Examples & Samples

  • Unearthing insights into buyer needs and market opportunities by actively shadowing sales teams, interviewing clients and engaging with influencers, embedding these insights within product narratives, stories, and positioning guides
  • Analyzing the buyer’s persona, conducting competitive and win/loss analyses
  • Influencing product roadmaps by comparing insight into buyer needs and market opportunities with athenahealth’s distinctive competencies and existing plans
  • Writing compelling content that describes the product’s ability to meet buyer needs, solve market problems and/or fulfill aspirations, creating internal positioning guides as well as external messages and assets focused on key market segments, buyer personas and buying stages
  • Empowering our sales and account management organizations by creating resources that include whitepapers, case studies, and presentations
  • Adept at working with product teams to create and launch compelling new capabilities
  • Business acumen and financial fluency that enables you to successfully engage senior client executives such as Chief Financial Officers and Chief Medical Officers
  • At least four years of professional experience
38

Senior Product Marketing Mgr Resume Examples & Samples

  • Offer Development & Planning – Actively monitor business performance & competitive offer trends
  • Forecasting – Build accurate forecasts for promotions to ensure the proper balance between growth, retention, and profitability
  • Operational Support – Work with Operations, IT, Finance, and other groups to ensure that promotions function properly within appropriate systems
  • Legal – Develop Terms and Conditions to ensure promotions are clearly and accurately described to customers
  • Go To Market Planning – Partner with advertising, channel marketing, segment marketing, public relations, e-commerce and others to ensure offers are communicated to drive customer demand and seller awareness
  • Five years’ experience in product life cycle management required
  • Six or more years’ experience in product lifecycle management
39

Senior Product Marketing Mgr Resume Examples & Samples

  • Work with mobility marketing peers to understand emerging customer needs and to develop requests for new products or product enhancements including feature adjustments, major account solutions, pricing changes, etc
  • Responsible for collaborating with Mobility Operations Project Managers for product launches, pricing changes, and other go-to-market plans
  • Serves as interface with network organization to forecast product demands on voice, messaging and data and the impacts this service volumes have on the AT&T mobility network
  • Partner with the Offer Management team and Channel Marketing teams to develop products and system capabilities that will enable AT&T to run promotions and offers on assigned products
  • Partner with Finance and Capital Finance teams for business case development and approval
  • 2 or more years of experience in a field (front line) organization in a sales, channel, customer service or service management role
  • Strong competency in PowerPoint and ability to make effective presentations at an executive level
  • Ability to diagram systems and processes in flow charts or swim lanes; ability to do business process engineering and customer experience mapping
  • Working knowledge of AT&T mobility and our product(s), company functions, marketing and/or service policies and procedures
  • Undergraduate degree (any field of study)
  • 2 or more years of experience in product life cycle management preferred Experience in wireless services, data, and / or high tech industry--
  • MBA in Marketing or Business preferred
40

Senior Product Marketing Mgr Resume Examples & Samples

  • Thought leader for internal transformation of culture and behavior to one that creates customer loyalty
  • Gathering of data points to create a plan to improve NPS, including identification of process break-downs that lead to customer issues, incorporating feedback from sellers/customers/channel, prioritizing recommendations, and stakeholder alignment on plans
  • Cross-functional leadership - Work across teams to get funding, define project scope & requirements, business case, delivery, post-deployment analysis, continuous improvement in iterative model. Ensure sales channel coordination and that all channels are considered appropriately for each launch
  • Develop market intelligence - Competitor's offers, market share, advertising, and promotional plans; pricing, distribution mix, sales challenges; unique market advantages, weaknesses, requirements and characteristics
  • Define reporting methodologies and practices for the department
  • Experience in wireless services, data, and / or high tech industry experience
41

Senior Product Marketing Leader Resume Examples & Samples

  • 8+ years’ experience of working in industrial products businesses (preferably channels and direct) environment leading marketing, strategy, product management and/or customer facing functions
  • Creative and able to understand customer needs
  • Demonstrates a high drive and is focused on creating results
  • PC literate with a good working knowledge of Microsoft Office packages
  • Solid written and oral communication skills, fluency in English
  • High-energy, creative and resourceful self-starter who demonstrates leadership skills and instincts
42

Senior Product Marketing Mgr Resume Examples & Samples

  • Create product design specification for new Business VOIP products and services
  • Product ideation, development decisions, business case input, testing and analysis, market launch decisions and on-going local support for product marketing
  • Work with Sales & Distribution channels to understand emerging customer needs and to develop requests for new products or product enhancements including feature adjustments, major account solutions, pricing changes, etc
  • Create Marketing Requirements Documentation outlining Learn, Buy, Get, Use, Pay and Service/Support (LBBUPS) requirements for new products and features
  • Analyze competition, offers, market share, advertising, and promotional plans; pricing, distribution mix, sales challenges; unique market advantages, weaknesses, requirements and characteristics
  • BA in Marketing, Business, Finance, Engineering or Computer Science is required, MBA is strongly preferred
  • Knowledge of Cloud and Hosted voices technologies and/or Unified Communications desired
  • Experience in telecommunications, such as VOIP, Wireless or Data/Networking services (Ethernet, VPN)
43

Enterprise Solutions Senior Product Marketing Lead Resume Examples & Samples

  • Author corporate-level collateral, solution briefs and whitepapers, web copy, etc. that highlight key messages, use cases and customer benefits
  • Train the sales and pre-sales organizations on solution capabilities and competitive differentiation
  • Collaborate closely with Product Management to understand product capabilities and benefits, create customer and partner-facing content for GTM windows, and provide insight into market and competitive trends
  • Participate in customer-facing forums to understand their use cases, pain points and the value they derive
  • Create and deliver product presentations and briefings to customers, analysts and media
  • Brainstorm with other marketing and sales managers to create appropriate messaging for direct customer engagements, industry forums and technology partner conferences
  • 5+ years of experience in a B2B product marketing role in the security industry
44

Senior Product Marketing Speciali Resume Examples & Samples

  • Bachelor’s degree in technology, engineering or science, business, marketing or communications; MBA preferred
  • Minimum 5 years of experience in product marketing, sales enablement, strategic planning and growth initiatives, new product development, global launch and communication strategy
  • Ability to demonstrate past successful B2B launches in a technical space,
  • Demonstrated experience implementing growth, new business development and marketing initiatives which lead to stronger market penetration
45

Senior Product Marketing Rep-smart Home Resume Examples & Samples

  • Carries out market and product portfolio analyses
  • Identifies potential for optimization and sets-up action roadmaps to be agreed by management
  • Coordinates activities to develop existing products and/or new products in close cooperation with the respective functions (e.g. Research and Development, engineering, marketing)
  • Steers the production of product documentations as input for further product related activities (e.g. production of marketing and sales material, certification, supplier selection, etc.)
  • Ensures product availability for sales
46

Senior Product Marketing Mgr Resume Examples & Samples

  • Cross-functional leadership - Work across teams to get funding, define project scope & requirements, business case, contracting, delivery, post-deployment analysis, continuous improvement in iterative model. Ensure sales channel coordination and that all channels are considered appropriately for each launch
  • Gathering and analysis of data points to create a plan to improve NPS, including identification of process break-downs that lead to customer issues, incorporating feedback from sellers/customers/channel, prioritizing recommendations, and stakeholder alignment on plans
  • Identifying, monitoring and analyzing internal (e.g. financials, movement, revenue, cost, sales) and external (e.g., technology, market share, competitive) performance parameters in order to reposition, modify features and identify new use cases for the product
47

Senior Product Marketing Resume Examples & Samples

  • Lead planning and prioritization for all product-group-specific marketing campaigns and activities
  • Leverage and coordinate resources of corporate marketing group, as needed, to plan, oversee, develop, execute, track and be accountable for assigned product-group based marketing campaigns and related activities
  • Provide relevant campaign content to the corporate marketing calendar
  • Participate in and provide regular input regarding responsibility area (i.e. product group) to Itron's strategic marketing planning process
  • Serve as an extended member of Corporate Marketing Team to ensure overall coordination of marketing efforts in accordance with established processes and standards
  • Work with corporate marketing team and the product line management team to ensure related marketing activities and programs are executed in a timely and effective manner
  • Identify, plan and provide budgetary requirements for product-group related marketing needs and activities
  • Provide continual tracking, analysis and reporting of product-group specific marketing efforts
  • Serve as corporate marketing group's primary subject matter expert on product group needs and opportunities