Senior Marketing Resume Samples

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M Baumbach

Mazie

Baumbach

196 Gerlach Haven

Boston

+1 (555) 394 9044

196 Gerlach Haven

Boston

Phone

p +1 (555) 394 9044

Experience Experience

Houston, TX

Senior Marketing Analyst

Houston, TX

Brekke, Prosacco and Huels

Houston, TX

Senior Marketing Analyst

Performing ad hoc analysis in support of Marketing
Working knowledge of Facebook Ads Manager/Power Editor Platform
Making recommendations for the development of new products and services
Running ad-hoc analyses to identify and recommend innovative options to drive business strategy
Creating deep dive analyses to study key area trends
Performing research to identify industry trends, competitive analysis and best practices
Integrating market research information with the company system to develop new leads

Los Angeles, CA

Senior Marketing Associate

Los Angeles, CA

Wolf, Yundt and Reynolds

Los Angeles, CA

Senior Marketing Associate

Detail oriented with pride in the quality of personal and team work
Vendor Management,
Base-level web management knowledge
Working knowledge of the asset management industry is necessary
Working closely with Investment Marketing, Design and Compliance teams
Event management
Manage the survey software, Qualtrics, including developing and analyzing client survey results

present

Dallas, TX

Senior Marketing Director

Dallas, TX

Rau, MacGyver and Volkman

present

Dallas, TX

Senior Marketing Director

present

Manage Marketing Managers and Marketing Coordinator, aiding in prioritization process, providing daily marketing leadership, and tracking performance
Work with Business Development to consider acquisitions, partnerships, distribution, or new business models and make recommendations
Works with new Product Development teams to ensure successful new product introduction and life cycle management
Work closely with sales and channel management, contributing to development of optimal channel strategy
Creates and manages annual promotion budget for assigned product line(s)
Create engagement communication strategy and prioritization to create consistency in message, design and delivery across channels
Working with account executives and client partners to improve quality and consistency of CRM marketing/contacts database over time

Education Education

Bachelor’s Degree in Marketing

Tulane University

Bachelor’s Degree in Marketing

Skills Skills

Ability to translate data into actionable insights, strong analytical skills, and passion for knowing the business cold
Strong knowledge of and experience with business statistics and an innate ability to draw conclusions from the data
Strong written and oral communication skills in order to translate the data which enable quick understanding
Excellent problem-solving skills; strong ability to proactively identify and implement effective solutions
Knowledge of the online media landscape is highly desirable (and as it relates to the Healthcare Industry is a plus)
Excellent written and oral communication and presentation skills. Ability to present complex data reports in a simple and clear way
Organized and strong ability to multi-task and prioritize
Ability and confidence to make quick decisions without full information
Strong track record of cross-functional collaboration and ability to present complicated data findings in a clear and compelling manner
Strong organizational, operational, analytical, presentation, and project management skills combined with excellent verbal and written communication skills

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15 Senior Marketing resume templates

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Senior Marketing Resume Examples & Samples

Performs analysis on strategic initiatives for Sales, Marketing, Finance & Administration and Investment Services
Creates statistical and analytical models to support sales-generating business initiatives, including prospecting and retention, Leverages programming languages such as SQL, VBA and SAS, R or SPSS to mine large complex databases to provide insights and answer key questions
Serves as subject matter expert on data structures, database schemas and database design for NAD’s data warehouse
Stays abreast of key regulations and industry trends to ensure appropriate context is applied to analyses

Senior Marketing Mix Analyst Resume Examples & Samples

Consult clients on relevant issues
Degree (Masters preferred) in a quantitative discipline such as econometrics, statistics, etc
At least one year performing econometric modeling in a commercial environment
Knowledge of specialist analysis packages e.g. SPSS, EViews etc. preferred

Senior Marketing Analyst Resume Examples & Samples

Identify client business problems and generate solution approaches
Create analytic roadmaps, identify data needs and formulate data solutions
Execute analyses and present findings and insights to stakeholders at all levels
Deliver practical and actionable recommendations based upon marketing intelligence
Define a comprehensive measurement framework develop timely, comprehensive reporting dashboards to evaluate marketing performance
Enhance and create new analytical tools and data mining techniques ensuring the company is always at the forefront of the industry
Exceptional problem solving skills
Construct analytical and technical results into a meaningful and easy-to-understand story
Turn complex data into practical and actionable marketing insights
Analyze and pull data using SAS, SQL or other program languages as required to deliver solutions
Manage extreme ambiguity in a fasting growing matrix-oriented organization
Strong personal drive positive team-player and a desire to help others achieve their goals
2+ years experience in a quantitative marketing arena
Experience handing large volumes of data and applying analytical software
Hands-on experience with SAS, SQL, Excel, Programming and Power-point
Agency or consulting experience is a plus
MBA or MS in a quantitative field
Knowledge in digital reporting such as search marketing (seo & ppc), display banner media, and website activity
Support marketing decisions/investments via digital channel optimizations (creative, landing page, placement analysis, pathing, etc)
Develop analytic plan for brand/campaign support - KPIs, goals, and benchmarks, learning agenda, reporting schedule. Work with client to understand campaign, execute reports, and deliver impactful recommendations and insights
Understanding of tagging structure within web tools (i.e. unica, omniture, etc) and work with media vendors to direct/oversee the implementation of tags on different media placements
Experience with Web Analytics Packages such as Omniture, Google Analytics, WebTrends, etc a plus

Senior Marketing Associate List Management Resume Examples & Samples

'hands-on' project management skills where employee will own the entire engagement: consultation, list development, and audit results
Prior experience in marketing list creation and an understanding of marketing and analytical databases
SAS Base Certification (if not present, certification will be required w/in 90 days after hire), with expectation to obtain additional certification levels
Proficiency in Visual basic programming
SAS Advanced certification
Proficient in UNIX environments
Familiarity, and ability to evaluate, other reporting tools such as Business Objects, Cognos, Essbase, Brio
Specific knowledge of Unica's Campaign Management tool, Affinium Campaign, is highly desirable Recruiter: Howard Fishman

Analyst, Senior Marketing Resume Examples & Samples

Support the CRM, Membership, Product and Digital marketing teams through the application of data science methodology, covering investigation, identification, visualization, and explanation of customer data, to current and evolving business strategies. (50%)
Defining and refining data opportunities as they become available, and incorporate these opportunities within current structures, analyses and reporting. Assist in the integration of those opportunities as needed. (20%)
Solve complex data problems in order to deliver simpler data to other teams for their analysis. Perform other ad hoc analyses as required. (15%)
Share new knowledge with operational and business groups in order to make the most use out of new-found opportunities. (10%)
Research and monitor trends in CRM, Publishing, Big Data, and Relationship Marketing. (5%)
2-5 years previous experience demonstrating expertise in the application of data science preferred

Manager, Senior Marketing Resume Examples & Samples

Write and manage all aspects of the sales development process for selected marketing categories: ideate concepts, develop advertising products, collaborate with editorial, write RFPs, and generate media plans for integrated marketing proposals. (40%)
Be marketing lead in target categories in the Kids and Core areas, staying current on marketing trends and competitive landscape, working with Kids editorial and lead team strategy within marketing group. (20%)
Develop and execute big ideas and activated marketing programs along every step of execution process, overseeing client and editorial interactions to assure timely and successful program execution. (20%)
Oversee creation of marketing materials and proposals to support sales process, in target categories and beyond to drive sales and revenue. (15%)
Manage product develop process for assigned categories, developing new ideas and digital and cross-platform products to drive revenue. (5%)
4 years of expertise gained through equivalent-level work experience, specialized training/experience in advertising, design, and marketing

Senior Marketing Analyst Resume Examples & Samples

Collaborate with product teams to design, measure, and prioritize marketing investments to drive profitable growth through linkage analyses of various marketing programs utilizing both operational and financial data
Provide insights into current industry and business trends/opportunities to influence marketing strategies and decisions
Implement analyses including (but not limited to) regression, segmentation, discrete choice/conjoint, data mining and other statistical and modeling techniques
Analyze new data sources for availability and quality, and integrate with internal sources to support research or analytics
Partner directly with internal stakeholders to understand and develop tracking reports and analysis requirements
Ensure data quality and data documentation; solve problems with internal and external clients on data issues
Analyze new data sources for availability and quality, and integrate with internal sources to support research and analytics
Master's degree in statistics or another applied quantitative discipline as well as 3+ years of related business, marketing, or market research experience. Extremely strong candidates with equivalent combination of education and experience to successfully perform the role's responsibilities will also be considered
Applied knowledge of advanced statistical techniques used in quantitative analysis; ability to select the appropriate tools and solutions to answer a stakeholder's central business issue
Knowledge and proven experience with advanced analytics and solutions such as structural equation modeling, time-series, advanced regressions, marketing mix modeling, factor analyses, cluster analysis, CHAID, and discrete choice modeling
Strong data manipulation skills, technical aptitude, and a service-focused approach to serving internal clients and multiple stakeholder teams
Proven history of improving existing reporting and analysis in both function and process
Strong written and verbal communication skills; ability to tell/articulate the data story to deliver business results; consulting experience is a plus
Enthusiasm to work as a part of a cohesive research team. Ability to work collaboratively and build relationships with external suppliers and internal colleagues across the organization
Excellent problem-solving skills; strong ability to proactively identify and implement effective solutions
Intermediate Microsoft Office skills, especially PowerPoint and Excel, are required
Intermediate SPSS and/or SAS software skills are required
Experience performing market analysis and research in Higher Education to support institutional decision-making and policy formation is a plus
Expertise with any of the following is a plus: SQL, Business Objects, Sawtooth, cross tabulation software, web analytics tools (particularly Google Analytics), data mining, data warehousing, text analytics, social media monitoring, Qualtrics, or Salesforce.com
15%-20% Travel will be required

Senior Marketing Associate Resume Examples & Samples

Manage the CRM database, Salesforce, including administering the client and prospect calendar, designing and executing reports, developing new fields for tracking developing new client insights, managing client mailing lists, developing training materials and contributing to the training of new users
Prospect insight management and reporting leveraging the CRM, Salesforce
Conduct marketing research and analysis, including competitor assessments
Manage and prepare RFP responses, RFIs, and new business proposals, including writing, editing, organizing, and producing materials; coordinates the review and approval process
Manages the RFP software and database, PMAPS
Contribute to the firm’s overarching marketing strategy, including the public and client websites, client email campaigns and presentation strategy
Manage the survey software, Qualtrics, including developing and analyzing client survey results
Contribute to business presentations, including developing PowerPoint slides
Develop and manage master client mailing lists for print and electronic materials
Contribute to the planning and coordination the firm’s events as needed
Contribute to the firm’s sponsorship strategy
Bachelor’s degree; major in Business, Journalism, English, or Communications preferred
Minimum of eight or more years of experience in a marketing and/or communications role or a Master’s degree or MBA with an emphasis in communications or marketing
Experience in RFP or business proposal development strongly preferred
Experience leveraging and/or managing Salesforce or another CRM
Experience in non-social media oriented digital marketing and strategy campaigns preferred
Excellent analytical skills with the ability to analyze and leverage CRM data to develop client marketing and communications strategies
Proven experience in project management and organizational skills
Experience working in a team oriented environment and collaborating with a diverse group of people
Proficient in Microsoft Office (with an emphasis on Excel and PowerPoint)

Senior Marketing Associate Resume Examples & Samples

Support the servicing of existing clients and consultants as well as new business opportunities
Assist in the management of client and consultant needs, inquiries, and requests through effective coordination with the investor relations team; respond in an articulate, accurate, and professional manner
Produce, update, and maintain institutional-quality presentation materials, marketing collateral, and client reports; design and create new presentation slides and collateral as necessary
Lead the initiative for the production of Requests for Information (RFIs) and Requests for Proposals (RFPs) with a specific focus on the accuracy, effectiveness, and warehousing of content
Work closely with other areas of GRE, particularly accounting and investment team members, as relates to the investor relations and business development efforts
Track, coordinate, and complete client subscription and redemption requests
Perform competitor and industry analysis
Maintain the client reporting portal, update consultant databases, and assist with ongoing maintenance/ refinement of the CRM system
Assist in the quality control process regarding externally distributed documents, data, and information
Respond to ad hoc requests and contribute to new projects/ initiatives as appropriate
Bachelor’s degree, preferably with an emphasis in business; advanced degree and/ or designation (e.g., CFA, CAIA, etc.) a plus
4-7 years of experience in the financial services industry with a focus on institutional asset management; commercial real estate investment product experience is required
Strong technical foundation with ability to grasp various investment strategies and products as well as understand accounting, finance, and operational elements
Technological aptitude and software proficiency with particular emphasis on experience and effectiveness with PowerPoint and presentation creations and Excel, including pivot tables
Familiarity with and understanding of a CRM system, ideally SalesForce
Excellent written, communication, and interpersonal skills
Strong organizational skills; diligent, highly detailed, and thorough to ensure work processes are completed accurately and appropriately
Team-orientation; able to work well with various groups
Effective time management skills in order to consistently meet deadlines
Business owner mentality; shares ideas constructively for process improvement and enhancement

Senior Marketing Activation Manager Resume Examples & Samples

Deliver clear strategy, guidelines and process re eCom marketing activation and content planning for all .com/ eCom markets
Develop and manage the global .com calendar (as part of DTC calendar) and content slot plan in alignment with Global Brand marketing
Brief eCom specific requirements with Global Brand Marketing for creative development (including content for .com, CRM)
Work with global brand marketing and UX/ CX team during the process of content & connection planning
Key interface to eCom marketing teams in market: Gather market input, align on content plans (global plan with consideration of local slots), ensure seamless communication process
Establish processes / guidelines for creative adaptations within creative team
Develop framework to consider Merchandising priorities within the briefing / alignment process across markets (e.g alignment of key campaign articles for photoshoots)
Develop consistent campaign / activation evaluation based on market input and defined KPIs
Profound knowledge within the areas of Brand marketing, digital experience and eCommerce
Advanced leadership and influencing skills
Strong interpersonal skills (e.g. communication, cross-functional collaboration)
High degree of commercial and business acumen knowledge
Extensive knowledge on the adidas Group business along with significant industry experience
Mental flexibility, initiative and determination
Fluent in written and spoken English is a must
Minimum 7 years in marketing with focus on Brand marketing, eCommerce and digital experience; preferably in sporting goods
Experienced in working cross-functional with international organization

Senior Marketing Associate Resume Examples & Samples

Drive the strategy and execution of marketing initiatives to support the growth of business in Greater China regions, primarily HK and China (applies to Assistant Marketing Manager post only)
Provide support on the preparation of marketing materials from factsheets, market commentaries and brochures, etc
Work with agencies and vendors on advertising/promotion campaigns, including creative development and media planning
Organize marketing events
Coordinate with Corporate Communications on PR and media-related activities
Bachelor Degree, preferably in Communications, Marketing, Economics, Finance or English
3+ years of experience in marketing in financial or related industry
Strong effective Chinese and English verbal and writing skills
Experience in organizing marketing events preferred
Creative, can think outside the box and provide fresh ideas
Strong computer skills including Microsoft Word, PowerPoint and Excel etc
Proficiency in design tools such as AI, In-Design and Photoshop, etc. is a plus

Senior Marketing Analyst Resume Examples & Samples

Analyze and report on test and learn experiments (A/B, direct mail, digital, email testing) in the Nordstrom Rack channel, and other Nordstrom channels as required
Support the design and analysis of marketing campaigns in the Nordstrom Rack channel through statistical modeling, customer segmentation and profiling, design of marketing experiments, and data mining
Provide actionable insights to Rack Marketing and other Nordstrom channels as required through data analytics
Analyze and report on the impacts of marketing campaigns and test and learn experiments on customer behavior
Bachelor’s degree in math, statistics, operations research, economics or related quantitative discipline with experience is required
3+ years experience using SAS/SQL (or equivalent) programming languages required
2+ years experience analyzing data, drawing conclusions and making recommendations
2+ years experience reporting and analyzing all marketing campaigns as they relate to the profitable acquisition of new customers and existing customers preferred
Ability to identify and resolve problems
Ability to communicate in both written and verbal form
Ability to meet established timelines

Senior Marketing Technologist Resume Examples & Samples

Manage the CRM database, Salesforce, including managing content and data uploads; administering the client and prospect calendar; designing and executing reports and dashboards; developing new fields for client insights; managing client mailing lists (in ExactTarget); developing training materials and contributing to the training of new users; and serving as project manager of the Salesforce committee
Serve as website administrator for Kaspick’s public and client-only websites, creating and publishing approved content, managing users, supporting employee and client questions on use of site, and serving as project manager for the website committee
Conduct marketing research and analysis, including competitor assessments; manage market data and projections
Develop and manage client mailing lists for print and electronic materials and execute email campaigns (in ExactTarget) with approved content
Develop training materials and documentation resources for Salesforce and the client-only website; conduct training sessions for colleagues and clients
Collect and analyze usage data from Salesforce and the public and private websites
Manage the survey software, Qualtrics, including developing and analyzing client survey results; encourage best practice use and application of tool’s capabilities
Contribute to the firm’s overarching marketing strategy, including the public and client websites, client email campaigns, and presentation strategy
Provide support for PMAPS database and webinars as needed
Minimum of five or more years of experience in a marketing, communications, or technology role or a Master’s degree or MBA
Minimum three years of experience managing/administering Salesforce or another CRM
Minimum three years of experience managing/administering websites
Excellent Microsoft Excel skills
Experience with HTML; JavaScript, CSS, and other coding experience preferred
Experience working with and managing a content management system
Experience with website analytics
Experience training non-technical users
Excellent verbal, writing, and editing skills
Excellent analytical skills with the ability to analyze and leverage CRM and website data to develop client marketing and communications strategies
Experience working in a team-oriented environment and collaborating with a diverse group of people
Experience with Adobe Suite and Microsoft products
Experience with ExactTarget or similar system

Senior Marketing Associate Resume Examples & Samples

Social media marketing experience
Content management experience
Detailed writing experience
Advanced excel and PowerPoint experience

Senior Marketing Associate Resume Examples & Samples

5+ years of RFP or Investment Writing experience
Bachelor's Degree in Economics and/or Finance
Strong knowledge of the capital markets, particularly fixed income, and high yield, as well as, the inner workings of institutional sales and marketing functions
Solid experience completing public fund RFPs
Microsoft Office/Suite proficient (Word, Excel and PowerPoint)
Experience in fixed income investment management business

Senior Marketing Analyst Resume Examples & Samples

Work with marketing managers to manage the contact strategy for designated lines of business including definition of campaign objectives, potential tests, offers, channel utilization/optimization and projected results
Build, maintain and/or utilize predictive models to address business needs ranging from direct marketing response to customer attrition risk
Manage a team of analysts by directing the development of campaigns and other work assignments, including project plan, target dates, design development, and other aspects
Analyze marketing audiences for response, lift, revenue growth, and profitability performance, leveraging analysis to optimize and improve the Bank’s direct marketing efforts
Conduct line of business reviews providing insights into marketing profitability and campaign performance, developing a business cases for new tests and strategies, making recommendations to senior management for program improvement
Analyze complex business problems and present results in executive-ready format with clear recommendations and logical reasoning for action
Develop and manage marketing optimization and customer segmentation models
Build relationships with key business partners in the bank including Product, Distribution Strategy, Segment, Go-to-Market, and IT teams
Ad hoc reporting and analysis to support the Bank’s various regional affiliates
Bachelor's degree in statistics, finance, economics, mathematics or related field. MBA or Master's degree in statistical/operations research a plus
Typically requires minimum of 6-10 years of database marketing with in-depth knowledge of campaign management and relational database experience. Experience with statistical modeling a plus
Advanced knowledge of key statistical principles including sample size calculation, design of experiments and familiarity with test designs a plus
Excellent analytical, written and oral communication skills
Previous experience with credit card, debit card and/or pre-paid card portfolio marketing and analytics is a plus

Senior Marketing Analyst Resume Examples & Samples

Serve as a pricing and promotion expert reporting to the Director of Pricing & Bundling
Conduct extensive analysis around effectiveness of key discount variables such as length, breadth and depth of promotional offers
Work with management to develop and implement product price strategies for various markets, channels and customer segments
Develop innovative methods and tools for reviewing, analyzing, forecasting and presenting on pricing performance metrics
Run extensive analysis on promotional and list price changes, targeted campaign performance, new customer trends, and acquisition price strategy to maximize long-term profit growth
Develop, update, and maintain queries in SQL environment for analysis and ongoing reports
Monitor, analyze, and report on key tracking metrics including revenue, discounting, customer acquisition, and customer churn and report to various stakeholders including sales, marketing, business operations teams and pricing
Understand the causes of financial and competitive market trends and anomalies
Articulate findings and recommendations to internal customers with ease
Obtain and maintain a working knowledge of CCI's products
5+ years work experience in pricing, marketing analytics, or product management in a competitive industry with similar responsibilities or related advanced degree with 3+ years of relevant experience
Strong analytical/financial analysis background
Proficiency with quantitative tools including Excel and SQL
Must possess an internal client service orientation
Strong communication and presentation skills required
Comfort setting direction and drawing insight from multiple (and often unclear) data sources
Willingness to travel up to 10% required

Senior Marketing Analyst Resume Examples & Samples

Lead the development and execution of Marketing research and analysis
Test, track, segment, and optimize campaigns across both print and digital marketing vehicles –proactively fill data gaps
Analyze customer, transaction, and campaign data to identify trends and patterns in marketing campaign performance and/or customer behavior
Conduct market basket / affinity analysis to inform product assortment within marketing materials
Conduct channel analysis to understand revenue drivers and identify methods to improve performance
Design and execute tests to evaluate effectiveness of new strategic initiatives
Leverage analytical tools (SQL, SAS, and SPSS) and data mining techniques to perform advanced data manipulation and extract insights from large relational databases
Determine business impacts of trends patterns, and results, identifying improvement opportunities
Develop reports and/or presentations that clearly and concisely communicate analytical findings and recommendations to senior management team
Create innovative dashboards and ensure all marketing programs are executed properly in point of sale
Work cross-functionally with other departments including e-Commerce, Finance, and Merchandising to conduct ad hoc analysis and provide business insights
Work with IT to enhance analytic capabilities and ensure data integrity
Manage the creation of all coupon codes
Assign and program codes as requested from business partners including brand, ecommerce, direct mail teams
Partner with CRM and finance to support the marketing trends report
Create redemption and marketing trends reports in order to analyze results
Advanced knowledge of Excel
Proficient with Microsoft Access, SQL and SAS
Expert at marketing analysis principals, procedures, and technologies
Strong knowledge of and experience with business statistics and an innate ability to draw conclusions from the data
Strong written and oral communication skills in order to translate the data which enable quick understanding
Approach deadlines with a sense of urgency
Experience in successfully directing others in analytical projects –proven ability to coach and mentor direct reports
Demonstrated ability to be a self-starter and critical thinker

Skype Lifecycle Senior Marketing Manger Resume Examples & Samples

Plan, develop and lead execution of global acquisition, retention and engagement programs and campaigns across all channels including email, in-product, mobile and display advertising on our owned channels. Provide CRM/ CLM thought leadership across the CAS organization and Microsoft
Leverage customer insights, engineering investments, and marketing technologies to build consumer relationships with our prospects and customers and create compelling customer journeys across our digital and mobile channels
Partner closely with Skype product marketing, business planning, marketing analytics, audience marketing, outside creative agencies, and engineering teams to deliver campaigns and drive meaningful impact to the supported businesses
Integrate test and learn methodology to drive ongoing improved campaign results
Ensure quality production and execution through internal and external partners (Email, website, etc)
Define campaign KPIs and measurement process; provide regular reporting and analysis, critical thinking and strategic recommendations to SLT which will shape projects and determine objectives for future initiatives
7-10 years of experience in digital/direct marketing roles with services or subscription-based products, mobile a plus
Passion for the customer is a must have - approaching problems from a customer perspective
Deep understanding of and proven experience leading Customer Relationship Marketing (CRM), and developing customer-focused acquisition, engagement, retention and reward strategies
Track record of innovation and strategic thought leadership to drive business results. Ability to work through ambiguous situations with can-do attitude and proactively determine creative solutions. Must have the ability to work under deadline pressure and manage multiple projects across multiple time zones
Proven ability to operate successfully in a highly matrixed organization across multiple groups and business owners. Able to manage through conflict and influence others to buy into your ideas. Able to collaborate with multiple internal and external partners
Strong understanding of analytics, subscription P/L, targeting, and campaign metrics
Proven experience leading agencies to develop effective and innovative creative
Excellent oral and written communication skills and ability to influence senior leaders
Proven people leadership skills to lead, develop and motivate a high performing team
BA/BS in communications, marketing or related discipline required or equivalent work experience. MBA preferred

Senior Marketing Associate Resume Examples & Samples

Bachelor’s Degree or higher
7+ years marketing experience in Financial Services or Wealth Management is desirable
Experience in writing marketing materials
Fluent in MS Office (Word, PowerPoint, Excel, Outlook, MS SharePoint) and Adobe Acrobat
Ability to work independently and with staff across all levels of the organization
Experience and/or exposure to Trust & Estates administration is preferred
Experience in High Net Worth Asset Management is preferred

Senior Marketing Analyst, Email Resume Examples & Samples

Build strategic reporting and analysis to inform and educate business partners
Serve as a strategic thought leader as we evolve our marketing programs
Perform ad hoc analysis to answer strategic business questions
Communicate actionable insights and high level results to business partners and cross functional teams
Pull email circulation and segmentation lists from various data sources when needed
Stay current on trends and best practices in analytics
Bachelor’s degree with at least 1-2 years of experience
Strong SAS or SQL programming skills
Experience in database marketing preferred
Experience with web analytics tools such as omniture site catalyst a plus
Strong interpersonal skills to collaborate with cross-functional teams
Strong written and verbal communication skills with the ability to communicate findings to all levels of the organization

Senior Marketing Analyst Resume Examples & Samples

Design and execution of procedures and data collection from a variety of data sources to analyze and make recommendations to improve the effectiveness of and insights derived from sales and marketing campaigns and initiatives
Proactive and reactive design and execution of analytical projects as well as data mining solutions in support of marketing and sales objectives
Work closely with lines of business and marketing managers to design and execute research initiatives using primary and secondary sources to support marketing, sales, product, and corporate programs and initiatives
Develop and maintain analytical processes in SQL
Develop and present analyses, proactively recommend solutions, and provide insight and interpretation for actionable tactics and strategies
Lead technical and analytical efforts to improve the quality, reliability, breadth, and structure of the data in the marketing data mart and enterprise data warehouse

VP / Senior Marketing Associate Resume Examples & Samples

7 or more years’ experience marketing in the asset management industry or an equivalent combination of training and experience
Undergraduate Degree or equivalent combination of training and experience
Strong analytical, and project management skills
A cumulative Grade Point Average (GPA) of 3.0 or above in a 4.0 scale
Ability to read, analyze and interpret marketing and business-related journals, financial reports and legal documents
Ability to interpret complex concepts and data (written, oral, diagram or schedule form) and develop and effectively distribute relevant marketing presentations, collateral, client communications
Proficiency in Microsoft Office products, particularly Excel and PowerPoint
Proficient in Salesforce.com and CRM marketing best practices
Experience working with Salesforce.com
FINRA Series 7 and 63 registrations
Knowledge of Macintosh systems, QuarkXPress, Photoshop, Illustrator
Knowledge of Market Metrics

Senior Marketing Technologist Resume Examples & Samples

Minimum of three or more years of experience in a marketing, communications, or technology role or a Master’s degree or MBA
Minimum two years of experience managing/administering Salesforce or another CRM
Two or more years of experience managing/administering websites preferred

Senior Marketing Associate Resume Examples & Samples

Proactively work with the business to market their products and services and build brand awareness
Bring new and creative ideas on a regular basis
Implement marketing tactics including: advertising, collateral development (brochures, factsheets, emails, conference materials, etc.), - advertising is both print & digital
Work closely to develop long-term marketing strategies to promote assigned businesses and facilitate stronger client relationships
Monitor general marketing trends and tactics so the assigned businesses are employing the most advanced and effective marketing practices available
Note: This position does not include crisis management, media relations or internal communications as these services are provided by RBC’s corporate communications department
Creative thinker, with a client service approach and a strong drive to continuously improve, learn and add value to the businesses served

Senior Marketing Campaign Specialist Resume Examples & Samples

Manage multiple priorities within scope and budget, for on-time delivery
Research competitors and industry trends as well as examples of marketing best practices to support marketing strategy development
6+ years of marketing or communications experience
Demonstrated success implementing social media tactics across multiple channels/platforms
Excellent organizational, time, and project management skills
The ability to effectively communicate and collaborate with a broad range of audiences from every level of an organization—from senior vice president to junior associate
Good judgment and maturity to interact with clients and teammates of all levels and work styles
Strong analytical skills and the ability to provide insight into project progress

Senior Marketing Analyst Resume Examples & Samples

Conduct broad-based research of considerably complex business information, incorporating programming and analytical methodologies associated with data analytics
Design and perform moderately complex data preparation tasks using data mining methods; null value replacement, imputation, joins and unions, etc
Consult with internal and external sources, colleagues, and others to obtain, provide, verify and discuss information and best practices
Develop and maintain productive relationships with management, peers and others across all lines of business
Identify continuous improvement opportunities within Campaign Analytics and provide support to projects in the capacity of subject matter expert
Translating/interpreting abstract or theoretical information and communicate this in a succinct manner to others with different disciplinary backgrounds
Provide data management consulting to business clients, assessing each client’s needs and developing an analytical plan. Develop models and “what-if” scenarios to demonstrate the range of options and potential impacts available to management and clients
Have ability to deal with massive datasets. Familiarity with techniques to control computer usage
Demonstrate strong expertise and experience with UNIX, Oracle SQL and SAS programming
Experience applying and interpreting financial information to derive impact of business performance would be an asset
Experience with Natural Language Processing, Text Mining and Geospatial data analysis is an asset
Knowledge and experience with Excel, SAS and TIBCO Spotfire is an asset
Have ability to effectively manage multiple projects of varying complexity
Peers at financial organizations, industry associations, outside vendors, research groups, and specialized analysts/consultants
CIBC wide scope across various lines of business representing different products and partner areas including Client Experience, Customer Marketing, Cards, and CIBC Technology, all the channels (TB, ABM, POS, Mobile, OLB, and OTC)
External consulting groups in the area of data analysis and information management to gain insight on industry trends and best practices

Senior Marketing Analyst D R Resume Examples & Samples

Responsible for managing the activation of M&T Bank’s premier sponsorship portfolio including the Baltimore Ravens, Buffalo Bills, and Dover International Speedway, as well as regional sponsorships
Work with partners across all lines of business to ensure sponsored assets are effectively leveraged to meet business objectives; this includes incorporating sponsored assets into advertising, collaborating with business partners to develop unique product offers and executing world class event experiences
Responsible for leveraging best practices across the regional sponsorship portfolio to ensure world class execution, strong ROI and return on objective
Evaluate campaigns for effectiveness in meeting business objectives
Develop and manage campaign budgets
Manage all aspects of the development and execution of each marketing and or communication campaign project from conceptualization through execution and implementation
Analyze results of marketing campaigns and develop recommendations based upon campaign results
Bachelor's Degree, or in lieu of a degree a minimum of 4 years work experience
Minimum of 3 years of marketing experience
Sponsorship marketing experience strongly preferred
Experience leading multiple agency partners
Outstanding relationship management and ability to interact professionally with all levels of management
Ability to thrive under multiple deadlines
Flexibility to work evenings / weekends
Self-starter – can succeed without the need for constant oversight
Inquisitive – must probe internal and external partners to uncover new opportunities and improve existing programming

Bp Senior Marketing Analyst Resume Examples & Samples

Provide primary analytics support to develop and implement marketing strategies/programs for the BP PLCC, Visa and Visa Signature portfolios
Analyze and segment customers by behavior, level of engagement, and profitability to ensure that targeted strategy meets the needs of the customers and the business. Therefore the ability to collaborate with both internal and external stakeholders is a priority
Conduct wing to wing extensive analysis of performance trends and provide insightful business performance reporting. “Wing to wing” can span strategy design, campaign pro-forma, building data and/or campaign files, measuring performance, and presenting results and insights
Conduct Ad-hoc analysis as required, bringing independent thought leadership and value added insights and judgment
Managing regular reporting and dashboards up to 20% of band-width
Bachelor's degree in Economics, Finance, Business, or STEM fields OR in lieu of degree high school diploma/GED and 4+ years of marketing analytics experience in a corporate environment
1+ years of analytics experience in one or more of the following fields: in marketing, portfolio management, product development, or loyalty programs in credit card / consumer businesses, or credit card risk strategy
3+ years of analytics experience in one or more of the following fields: in marketing, portfolio management, product development, or loyalty programs in credit card / consumer businesses, or credit card risk strategy
Master’s degree preferred Strong project management, presentation/communication, multi-tasking, ability to work independently, relationship management skills across a matrixed organization are keys to success
Proven SAS or SQL data mining and/or applicable programming skills
Advanced skills using spreadsheet and presentation tools
Think strategically and ability to identify business opportunities
Demonstrated ability to manage complexity and multiple initiatives
Ability to synthesize/analyze diverse information, develop and recommend strategies

Senior Marketing Director Resume Examples & Samples

Attend key consumer and trade conventions as necessary and appropriate
Communicate, collaborate, and leverage internal knowledge of Zondervan Bibles group
Substitute for Vice President in meetings, etc. as required
Foster a healthy environment for internal departments, external partners and vendors working together
Able to prioritize, manage projects, and meet deadlines

Senior Marketing Analyst Resume Examples & Samples

Analyze and report on test and learn experiments (A/B, direct mail, digital, email testing) for all Nordstrom channels
Design and oversee test and learn experiments for online marketing initiatives
Support the analysis of marketing campaigns through statistical modeling, customer segmentation and profiling, design of experiment, data mining
Provide actionable insights to Nordstrom Marketing through data analytics and synthesize results into succint presentations that aid in senior management decision making
Utilize SAS or other relevant statistical tools for data mining and predictive analytics
Apply expert level statistical and predictive analysis and data modeling on complex digital behavioral data to create actionable information that improve online marketing tactics
Oversee and manage global online marketing reporting, stakeholder interaction and resolve issues as they surface by working cross-functionally

Senior Marketing Analyst Resume Examples & Samples

Minimum 2-3 years hands-on experience with data analysis in a marketing environment
Significant experience using web analytics packages required (Google Analytics, Omniture, Speed-Trap, Tealeaf etc.)
The successful candidate will be an Excel "wizard", able to build complex models and reports
Direct experience of managing digital marketing activity would be preferred
An excellent track record of providing actionable insight to senior management to support critical decisions
Experience with statistical modelling and business intelligence tools would be considered a distinct advantage
Strong problem-solving capabilities and the ability to communicate complex ideas in a simple and easy-to-understand way
Highly numerate and comfortable working across a number of diverse data types
A strong understanding of database marketing techniques
Good overall understanding of web technologies and digital marketing

Senior Marketing Analyst Resume Examples & Samples

Identifies, evaluates and recommends marketing opportunities consistent with product line objectives
Develops business plans to expanding business in key geographic areas
Provides expertise and technical support to Canon affiliates, Dealers and Distributors of Oce Large Format products sold outside the US
Projects business potential in emerging markets
Creates sales and marketing programs to drive sales
Reviews and evaluate Channel partner, customer and market requirements
Defines effective promotions for maximizing sales potential
Coordinates and supports tradeshows within the region
Supports the launch of new products into the region including developing sales tools and training materials
Conducts product demonstrations, educational seminars, sales training, etc
Participates in major account calls to provide product expertise and assist in uncovering customer solution requirements
Gathers market intelligence
The position requires a BS/BA degree preferably in business administration, marketing, or technical field. MBA is desirable
At least 10 years experience within a product management or business development role. Experience as a sales consultant is also desirable
Must have excellent oral and written communication skills
Entrepreneurial mentality and self-starter
Fluent in Spanish and/or Portuguese

Senior Marketing Analyst Resume Examples & Samples

Several years experience performing quantitative analysis, preferably for an internet or technology company
Excellent SQL skills: extensive experience querying large, complex data sets
Programming and ETL experience Preferred
Column Oriented database experience a plus
Experience working with OLAP and OLTP environments
High proficiency with Excel including pivoting capabilities and analysis modules – ODBC sourcing a plus
Working knowledge of basic statistics; experience with R, SAS, MatLab or similar a plus
Good client management skills with a strong grasp of both technical and business perspectives
Proven ability to work in a fast-paced environment, and to meet changing deadlines and priorities on multiple simultaneous projects
Enjoy working in both individual and team settings
B.S. or B.A. in math, economics, engineering or other technical field required; advanced degrees a plus

Senior Marketing Associate Resume Examples & Samples

Drive the strategy and execution of marketing initiatives to support the growth of business in Greater China regions, primarily HK and China
Provide support on the preparation of marketing materials, including but not limited to, factsheets, market commentaries and brochures, etc
Assist with digital marketing campaign and development of social media initiatives
Assist on website maintenance
Organize marketing events and drive other marketing efforts in support of the Greater China business
Bachelors Degree, preferably in Communications, Marketing, Economics, Finance or English

Senior Marketing Director Resume Examples & Samples

Partner with full Bible leadership team to ensure all communication efforts are aligned
Prepare presentations and enable sales delivery of information for all products in all Bible categories
Increase market share and category leadership for HCCP Bibles

Senior Marketing Analyst Resume Examples & Samples

Serve as the primary business liaison from the Analytics team for the marketing organization
Develop reporting processes and determine measures of success based on marketing project objectives
Provide data-driven recommendations to inform our promotional strategy
Compile data for retrospective decks including recommendations and learnings
Meet regularly with stakeholders to establish a reporting plan for marketing teams
Create and distribute reports at appropriate, regular time intervals as determined in conjunction with stakeholders
Work with stakeholders to build Omniture reporting into existing processes
Gain and share insight into customer behavior on the site
Act as SQL expert for our marketing department
5+ years preferred experience within analytics, ideally with past experience in a retail sales environment
Google Analytics expert
Highly competent with Microsoft Office
Flexibility in a fast-paced, rapidly changing, exciting work environment
Ability to serve and collaborate with a range of stakeholders and internal partners, including executives
Omniture superuser with a working knowledge of SQL

Vans Senior Marketing Key Accounts Resume Examples & Samples

Ability to think strategically and act tactically
Strong interpersonal communication
Comfortable in self-starter environment
Ability to work in an open environment with product team and cross-functional partners

Senior Marketing Effectiveness Analyst Resume Examples & Samples

Prior experience with an ad server or demand side platform (DCM, MediaMath, etc.)
Enthusiasm for advertising and for connecting with customers in the digital age
Highly proficient use of SQL for extraction and manipulation of data
Experience working with SAS Base, SAS Enterprise Guide/Miner
Familiarity with (digital) media experiences and trends
Exceptional analytic, strategic, and problem-skills
Ability to multi-task and prioritize in fast-moving environment
Establish collaborative working relationships both internally and externally

SRG Senior Marketing Analyst Resume Examples & Samples

Provide primary analytics support to develop and implement marketing strategies/programs for the Specialty Retail Group (SRG)
Managing regular reporting and dashboards up to 10% of band-width
Bachelor's degree. In lieu of degree, HS Diploma and 4+ years analytics experience
2+ years experience in project management with a focus on presentation/communication, multi-tasking, ability to work independently, and relationship management skills across a matrixed organization
6+ months of SAS, SQL or equivalant
Bachelor's degree in Economics, Finance, Business, or STEM fields
2+ years of analytics experience ideally in one or more of the following fields: in marketing, portfolio management, product development, or loyalty programs in credit card / consumer businesses, or credit card risk strategy
1+ years of proven SAS or SQL data mining and/or applicable programming skills
Experience performing ad-hoc analysis, glean and form business insights under aggressive timelines
Experience synthesizing/analyzing diverse information, develop and recommend strategies

Senior Marketing Associate Resume Examples & Samples

Develops and implements marketing and publicity campaigns for assigned titles
Strong writing skills, including press materials, advertising copy, and communication with authors and agents
Development of print, digital, audio, video advertising
Technical proficiency with marketing tools and programs

Senior Marketing Brand Specialist Resume Examples & Samples

Help plan and execute sponsorship-related marketing programs
Support planning and execution of consumer-facing events
In conjunction with Sr. Director communicate and coordinate as required, with sales/brand teams on retailer-related programs (ex: Events/promotions at Macy’s, JC Penney’s, Kohl’s etc.)
Maintain calendar of “key” events throughout the year
Must be proficient in Microsoft Office software including MSWord, Excel, Access, Outlook, and PowerPoint
Strong Problem solving skills along with an ability to work on multiple projects simultaneously
Excellent project management skills. Must be creative, self-motivated with positive “can do” attitude
Ability to gather information; provide and interpret data
Ability to collaborate with respective departments
Organized and resourceful in critical thinking and problem solving

Senior Marketing Associate Resume Examples & Samples

Manage and execute the marketing campaign calendar
Work closely with editorial teams across offices to ensure timely report release schedule
Make sure all product information is updated in company’s CRM system
Maintain and update report marketing materials for all reports
Regularly post press releases to website and related social media channels
Assist in updating company’s social media presence on Twitter and LinkedIn daily
Help distribute company press releases and manage press requests
2 – 4 years of experience in marketing at a financial services company
Working knowledge of the asset management industry is necessary
Outstanding project and time management skills with strong attention to detail required
Ability to multi-task and to change course quickly as needed
Proven writing and editorial experience
Experience writing press releases and working with the media
Proficient using Microsoft Office (Word, Excel, PowerPoint)
Familiarity with CRM/contact management systems preferred
Preference will be given to candidates with a bachelor’s degree in marketing, marketing communication, or communications

Senior Marketing Director Resume Examples & Samples

Sharpen the Brand's positioning/ perception, while strengthening its connection to athletes, consumers and other sports and fitness stakeholders in India
Contribute to the global strategic planning for the Brand via dotted line into the Senior Brand Director, Emerging Markets and through interaction with global counterparts
Drive implementation of Go-to-Market plans by sub-brand and/or Business Unit, including account plans by Category
Lead and coordinate the alignment of global/local concept priorities and the identification of key business drivers throughout India
Represent the commercial and product needs of India to the Global Brand Concept-to-Consumer team
Constantly analyse business performance and seize business opportunities across India to meet and/or exceed KPIs and financial targets
Lead and steer India range selection and creation process with an aim to optimize efficiency based on the Global range in coordination with the Emerging Markets
Lead and steer the execution of global and local brand and Fitness marketing strategies/concepts and leverage key partnerships
Drive India’s Strategic Business Plan to ensure alignment between Go-to-Market strategies and financial targets
Effectively manage the assigned Marketing Working Budget to win the consumer, increase NPS and optimize ROI
Drive consumer/channel matrix management and ensure India has the proper tools; support to effectively implement the Go-to-Market plan
Provide a clear vision and direction to the India Reebok Brand team and others in India with relevant objectives and KPIs
Strategic thinking and the ability to develop and implement strategy
Broad Marketing experience, with a distinct track record of success and high-level Merchandising knowledge
Strong communication and influencing skills with his/her direct reports, and with all counterparts he/she will have to influence and work with (Sales, Retail, eCom, Finance, Operations etc)
Cross functional experience, across merchandising, marketing, sales and retail, and if possible, Finance
Strong industry knowledge, across divisions—footwear, apparel and accessories—and across all BUs
Expert understanding of Indian consumers, accounts, economic environment and commercial needs
Excel: advanced

Senior Marketing Analyst Resume Examples & Samples

Develop dashboards and metrics creation/analysis
Database creation and data extraction analysis
Collect and analyze customer data, needs and buying habits to identify market opportunity
Evaluate data to ensure the proper strategy is formulated for the services offered by ABILITY
Analysis and forecast marketing and sales trends, based on collected data
Assist Sales Ops with the integration of Campaigns object within Salesforce and Marketo
Modify Salesforce/Marketo integration to enhance functionality
Evaluate add on services to the Salesforce and Marketo platforms
Act as a liaison with Sales and Sales Operations to gain alignment between the departments as it pertains to marketing automation and CRM strategy
Improve Marketo Sales Insights and assist in providing ongoing training
Maintain and organize a growing Marketo instance
Assist in defining campaign success metrics and demand generation goals
Create usable reports detailing performance, trends and forecasts for the Marketing team using Marketo. Revenue Cycle Explorer
Create audience segments in Marketo to assist in Demand Generation efforts
Partner with Sales to optimize lead scoring models
Identify and execute on optimization opportunities for emails, landing pages and Demand Generation programs
Identify and execute on optimization opportunities for Marketo instance overall
Travel Limited, approximately 10%
At least 3 to 5 years of experience working in a sales-driven B2B environment
Bachelor's degree, preferred
Experience working with Salesforce and Marketo, required
Marketo Certified Expert, preferred
Marketo Analytics Specialist, preferred
Salesforce Admin or related experience, preferred
Experience with digital marketing solutions for demand generation and associated best practices
Technical background with a high-comfort level using analytics
Must be able to demonstrate strong project management and organizational skills
Strong interpersonal and listening skills
Effective planning skills with excellent attention to detail
Excellent problem solving and analytical skills, and ability to think strategically and logically
Comfortable working in a fast-paced environment, and processes the ability to juggle multiple priorities

Senior Marketing AD Resume Examples & Samples

Create top quality marketing assets for our websites, social media channels and other media
Lead the design direction and be the ‘gatekeeper’ for our marketing materials
Participate in managing and developing the brands and visual identity of the studio and it’s games
Participate in developing marketing campaign concepts
Manage the project side of marketing art
Work closely with internal stakeholders and external partners to coordinate the production and delivery of marketing materials and to ensure that the visual identity of our brands and marketing art are aligned with the global marketing strategy

Senior Marketing Associate Resume Examples & Samples

Collaboration with marketing managers to identify opportunities, campaign strategy and the framework for measurement and reporting
Management of multi-channel (mail, email, online ads/landing pages, collateral, flyers,) marketing execution (from concept development to delivery) including working across multi functional teams, such as
Strong knowledge of and 7+ years experience in direct marketing/project mgmt is required. Experience should include: Consumer and Mortgage marketing experience; Managing large-scale acquisition and customer management direct marketing programs including mail, email, online and telephone
Agency/vendor management experience
Specific experience in financial services and/or agency-side experience is a plus
Ability to think strategically, but willingness to roll up your sleeves and manage the details of marketing project execution
Strong relationship development and negotiating skills; able to earn respect and trust among internal and external business partners and team members

Senior Marketing Analyst Resume Examples & Samples

Providing analysis and insights for all sales activities and marketing campaigns
Partner with Agencies, Vendors, Data Providers, Campaign Management and Sales teams to determine appropriate testing options and provide recommendations for continuous optimization
Designing research projects, which answer particular business questions
Identifying effect-cause relationships between financial outcomes and marketing actions to raise profitability
Working with marketing management for identifying best-in-class marketing opportunities and completing concept testing
Developing surveys and focus groups to capture qualitative data and market research
Managing market research for determining perceptions, understanding customer needs, evaluating market penetration, analyzing competitors
Managing market segmentation, positioning exercises, targeting as required
Building marketing and sales dashboards, which visualizes fundamental performance indicators across the entire marketing to sales funnel
Completing competitive analysis for maintaining the company competitor advantages
Integrating market research information with the company system to develop new leads
Monitoring and tracking website messaging, competitive advertisements, etc
Identifying and engaging with prospective data partners and vendors for efforts such as predictive modeling, churn analysis and other such algorithm-based intelligence gathering
Providing weekly, quarterly and as needed spreadsheets and reports. (Reports include but are not limited to: email performance, webinar performance, GLP/GRP tracking to contracted rates, PPC and social media reconciliation, weekly status on responses and opportunities, quarterly detailed performance reports for leadership meetings)
Bachelor’s degree in Marketing, Business, Finance, Accounting or related from an accredited institution; Graduate degree a plus
Minimum of 4-5 years of experience in marketing analytics or similar function
Exceptional knowledge of sales, business, and marketing processes
Adobe and web analytics experience required
Working knowledge of Business Intelligence marketing data warehouse systems, including the ability to merge data from various sources and visualize such data via dash boarding tools
Campaign management experience a plus (Marketo, Adobe, Eloqua)
Strong knowledge of SalesForce CRM required
Understanding of integrated marketing communications strategy for lead generation and lead nurturing programs (offline advertising, search marketing, online advertising, social and mobile media, web development, direct marketing, email, etc.)
Curious nature, desire to understand why things are the way they are and how things connect
Strong desire to understand the marketplace, and a willingness for continued learning
Strong business reporting, project management and writing skills
Should be able to develop effective relationships and operate with senior executives
Effective leadership, time management and organizational skills
Strong business acumen, analytical, problem solving, data manipulation and management skills
Must be able to contribute to planning and strategic thinking
Strong computer skills that includes reporting software and business intelligence
Exceptional written as well as verbal communication skills
High level of personal enthusiasm and self-motivation/direction

Senior Marketing Director Resume Examples & Samples

Sets vision for the evolving market opportunities for faith-based fiction for both internal and external constituencies
Constantly innovates HCCP marketing strategy and practice to meet the demands of a rapidly changing marketplace
Exemplifies best-in-industry leadership in partnering with the internal sales force, internal direct to consumer platforms, retailers, media, and with fiction community sites to continue to grow readership for HCCP Fiction authors
Responsible for the organizational structure, mentoring, on-going growth, and overall performance of the Fiction Marketing and Publicity team
Inspires the trust of authors and agents and partners with authors to extend their brand reach and grow their readership
Builds strong peer relationships with marketing leadership throughout HCCP and the broader HarperCollins organization and optimizes internal relationships and resources in support of the HCCP Fiction program
Serves alongside of Fiction Publisher and Editorial Director as the core leadership for the HCCP Fiction team
Maintains an industry leadership position relative to trade and industry media and possesses strong relationships with both Christian and general media outlets
Conceives and implements on-going consumer research and represents the consumer perspective in packaging and positioning for HCCP Fiction titles
Conceives and manages Fiction marketing budget, programmatic budgets and title-by-title budgets
Conceptualizes and implements winning presentations and events for internal sales conference, trade fairs and external conferences
Provides marketing leadership on author acquisitions

Senior Marketing Comm Specialist Resume Examples & Samples

Provides World Class Marketing Client Service Management by creating synergies with internal teams and Academic Partners which empower us to exceed our objectives
Helps to develop, execute and/or provide service management of marketing objectives
Creates buy in from multiple constituents in a collaborative cross-functional environment

Senior Marketing Analyst Resume Examples & Samples

Completes the execution of personalized marketing campaigns (currently direct mail & email; sms, mobile coming soon) using pre-built customer segmentation data and campaign management software
Delivers standard campaign reports on a weekly and monthly basis and to develop new reports as required to support all marketing communications
Establishes and maintains quality assurance procedures to ensure the delivery of error-free marketing communications to our customers and prospects, implemented timely and accurately
Develops and maintains an on-going and detailed understanding of the data which supports the segmentation methodologies in use
Manages the flow of communication metrics (e.g. open and click rates) from the delivery vendors (e.g. email service providers) back into the campaign management system
Acts as a liaison between the business users and IT for campaign set up and overall management using both campaign management solution as well as back end data sources such as CDW
Participates on cross-functional teams to support maintenance & enhancement of personalized marketing
Adopts new technologies; develops and evolves business practices to support all personalized marketing

Senior Marketing Analyst Resume Examples & Samples

Manage and execute single and multi-market, sales marketing pitches and revenue-producing content and digital services proposals for Tribune Content Solutions clients
Lead the content development for core customized sales collateral to ensure client-focused and data-driven insights are prominent
Develop sales packages and related for Tribune Content Solutions content and digital services
Build and maintain strong relationships with sales partners to understand client needs, collaborate on client pitches and manage post campaign marketing logistics such as maintaining a library of campaign executions for use in client and category sales materials
Collaborate across cross-functional teams on content campaign ideation/development
Serve as a marketing expert with an in-depth knowledge of Tribune Content Solutions – the services offered across content and digital and how these can support our potential client partners
Stay abreast of National trends, category insights and data points that position Tribune Content Solutions as a nationally-based thought leader
Ensure strategic consistency and proper representation of Tribune Content Solutions in all sales marketing materials and communication channels
Partner with Creative Lead and provide direction on sales pitches and related material
Partner with Research Lead to gather trends and insights, ensure consistency of metrics and offer custom research and campaign performance for client pitches
Partner with Brand Lead to elevate opportunities for sales assets/material, identify opportunities and provide content based on specific client campaigns and needs
Demonstrate high understanding and usage of our multi-market proprietary and syndicated resources
Attend staff meetings and client sales calls where necessary
Work with our Sales and Marketing partners in a collaborative fashion
Bachelor's degree in Marketing, Communication or related field
5-6 years marketing experience, creating integrated marketing program recommendations
Experience with available media and/or media research resources, capabilities and limitations (Scarborough, CLARITAS, MRI) a plus
Strong digital acumen and familiarity of the digital media landscape
Ability to accurately do basic media math concepts
Innovative and a creative-thinker
Good collaboration, presentation and organizational skills
Detail oriented and able to meet deadlines
Self driven and motivated

Senior Marketing Comm Specialist Resume Examples & Samples

Academic Partner (AP) client management and achievement of goals
Marketing strategy for each program
Provides recommendations in relation to target audience, based on market research and pipeline analysis
Improve student conversion through cultivation activities
Ownership of initiatives and execution within outreach, cultivation and referrals
Co-ownership of execution of creative in conjunction with the Creative Services Team
Co-ownership of creative collateral
Primary marketing contact for Academic Partner, Business Unit CF team and Managing Director
Comprehension of media and channel performance and priorities in order to effectively manage Marketing Manager creative development and project management prioritization
Provide feedback on campaign performance
People Management- including hiring, training, coaching/development of Marketing Managers
4-year degree from an accredited institution in marketing, business administration or related field, OR appropriate combination of education and experience · Minimum of 5 years of experience in marketing, including experience in account management/direction/planning, strategic marketing planning and direct marketing - online and offline · Minimum of 3 years of leading/managing a team of at least a team (2+) of direct reports · Outstanding project/time management and communication (verbal and written) skills · Strategic development and marketing planning orientation · The ability to envision the implementation and measurement of strategy effectiveness · The ability to engage in productive innovation development, bring new solutions to challenges · The ability to analyze and work with numbers (analytics, budgets), particularly as it relates to direct response reporting and analysis · Excellent leadership and management skills, focused on developing team members · Good working knowledge of a variety of online and direct marketing strategies and tactics · Ability to engage in strategic/account planning and develop and apply in-depth product knowledge · Eagerness to learn, willingness to develop, desire to support team, department and organizational development · Strong team player with excellent and proven inter-personnel skills · Willing to work extended hours when required · Ability to anticipate and provide prompt resolution on issues · Proactive, solutions oriented and focused on business objectives · Focused on quality and delivery of results · Ability to develop efficient and effective communication strategies for engaging internal and external stakeholders · High attention to detail and administration · Proficient in MS Office – special emphasis on Excel, PowerPoint and Word (required to create effective reports) · Excellent presentation and negotiation skills · Strong relationship building skills, ability to develop strong cross functional working relationships · High level of professional business acumen

Senior Marketing Associate Resume Examples & Samples

Performs the lead function in graphic design on business development deliverables
Manages graphics in business development deliverables from project inception to project delivery
Creates illustrations, graphics, and concepts that add value to business development materials
Collaborates with Regional/Americas Design and MarComm Teams to drive an integrated approach (design and communications) in business development documents
Communicates effectively with the other Marketing Team member and Project Leads, so that product is delivered accurately, on time and to the internal client’s specifications
Bachelor’s degree in design, graphics or the creative arts
5-10+ years of experience graphic design of marketing and corporate materials
Proficiency in the software listed below with corresponding skill levels

Senior Marketing Associate Resume Examples & Samples

Performs the lead writing role in Business Development deliverables, drafting original content and identifying appropriate text, concepts and salient points that add value
Responsible for the completion of complex Requests for Proposal (RFPs) and client presentations
Controls deliverables from inception to project delivery
Communicates successfully with internal clients during the life cycle of an assignment so that he/she understands the project timeline and requirements
Possesses a comprehensive knowledge of the real estate business that adds value that strategically enhances Marketing deliverables
Accurately researches potential clients and works with Research professionals to capture appropriate supporting data
Handles internal departmental reporting functions
Collaborates with Regional/National Graphic Design and Communications teams to drive an integrated approach (design and communications) in business development deliverables
Only candidates with prior commercial real estate experience will be considered
5-10 years prior marketing and managerial experience preferred
Bachelor’s degree coupled with at least 5 years of business writing experience, particularly proposal writing/presentation creation or other similar corporate marketing/communications experience
Ability to identify critical messages and unique selling points, and clearly communicate them
Ability to contribute strategic concepts for business and project initiatives and successfully execute those concepts
Excellent project management, organizational, and problem solving skills, with a proven ability to implement and enforce procedures
Proven ability to successfully mentor employees
Ability to write proposal text from scratch and to modify standard text to meet the specific requirements of each new assignment
Should be a self-starter and possess a strong ability to lead the writing process and handle multiple projects simultaneously
Demonstrates strong communication, managerial and organizational skills, with an ability to work in a highly collaborative team environment
Excellent written, analytical and oral communications
Ability to thrive in a fast paced, deadline driven work environment
Strong PC skills required. Expert in the use of Microsoft Office package required, especially Power Point. Creative Suite proficiency highly desirable

Senior Marketing & Client Relationships Manager Resume Examples & Samples

Produce and develop a range of high quality marketing materials across a wide range of products, such that they are relevant and informative and develop the brand's positioning
Produce and implement marketing initiatives and high quality campaigns across a range of channels
Responsible for maintaining and updating brochures, website, presentations
Work on marketing projects and product launches; work closely with the investment team to produce ad-hoc pitch books for client meetings
Coordinate content marketing activities in Europe
Work closely with the US and local teams to develop a successful digital strategy
Effectively communicate the company's product offerings and investment philosophy, processes and resources to assist and support in strategically position the firm against industry competitors
Work closely with the broader teams and investment professionals within the firm to thoughtfully leverage their relationships, time and expertise
Ongoing refinement of marketing materials for client communication and prospect inquiries
Ensure that all regulatory and legal requirements and standards are met
A strong understanding of competitive landscape and Market Knowledge
Team player, able to integrate and thrive in a dynamic and fast paced environment and as part of a global division
Understanding of creating and managing SEO/SEM, email, webinar, social media, adwords and display advertising campaigns
Understanding of website management, CRM systems and online lead generation
Basic understanding of statistics, data analysis and databases
Working with other departments at all times in order to help continue the successful growth of the business
Analytical and detail orientated
High level of initiative and ownership
CIM qualification

Senior Marketing Professional Resume Examples & Samples

10+ years of related Marketing experience within an Asset Manager or equivalent industry training and experience
Undergraduate Degree or appropriate combination of training and experience
FINRA Series 7
Experience working with CRM tools (i.e. Salesforce.com)
Experience with implementing marketing programs utilizing Social Media platforms (e.g. – LinkedIn, Facebook, Twitter etc.)
Series 24 & 63
Proficiency is Microsoft SharePoint 10.0

Senior Marketing Insights Analyst Resume Examples & Samples

Assess strategic consumer opportunities that are currently untapped by the system and leveraging consumer research in order to identify new volume and profit growth areas for Sparkling Brands (e.g. new package opportunities)
Steward the development and implementation of insights, research processes and procedures that benefit both the Sparkling Brands as well as the entire Business
Oversee all Sparkling Brands research initiatives and ensure they deliver against business needs
Establish and maintain a Brand/Consumer/Competitor knowledge base to support consumer and business strategies through Marketplace Intelligence
Work with the Business Planning Team to facilitate management decision guidance by developing and testing hypotheses based on business knowledge (quantitatively and/or qualitatively)
Ensure global/BU learning’s and trends are reviewed and shared across the stakeholders within the System
Support the development of business unit’s Business Plans and Strategic Management Reviews for Sparkling Bands
Analyse and interpret research results to deliver against Sparkling Brands business needs
Negotiate contracts with third parties in order to provide the Company with necessary marketing opportunities and services
Lead the development of research capabilities and understanding within the brand team
Assist Head of K&I in driving Research Management within the Business Unit
Help to Identify, Modify and Implement Research Tools
Monitor Implementation of Research Process
Support Insight Development
7-8 years work experience, 4-5 years as a Research Manager in FMCG or Consumer Research industry

Senior Marketing Associate Resume Examples & Samples

4+ year – Marketing /Brand Management
Self-starter - strong sense of urgency and initiative
Strong Power Point, Excel, Word skills
Excellent product sensibility and market awareness
Comfortable interacting and communicating with Senior Executives

Senior Marketing Analyst Resume Examples & Samples

Act as a consultant to field marketing and functional marketing teams, understand reporting requirement and to integrate and analyse data from multiple sources
Work with the Senior Marketing Management team to set the Marketing KPI targets for the region annually and report on these regularly
Build a marketing dashboard across multiple data sets that visualizes KPIs to provide insight and drive business decisions
Work closely with the Digital Marketing SME and Marketing Operations SME within the Demand Center team
Produce campaign data by creating innovative database queries and extract reports
Provide input and innovative suggestions to identify direct marketing opportunities
Analyse data and produce reports to gauge customer and prospect engagement, determine campaign effectiveness and suggest improvements
Work with Marketing Team to develop useful insights and presentations for senior management
Report on APAC marketing activities from Eloqua and SFDC with a view to supporting the regions in understanding the effectiveness of different types of activities and calculating Return On Marketing Investment (ROMI)
To be APAC’s point of contact (both with the global team and the APAC team), for data quality management, funnel metrics and SFDC/Qliksense reporting
BS degree in Statistics, Marketing or related field
Minimum 5 years data analytics experiences
Preferred experience in CRM tools like Salesforce and Data Visualisation tools like Qliksense and Marketing Automation tools like Eloqua
Experience and understanding of marketing and sales processes in a B2B channel driven environment
Experience developing, executing and tracking successful lead generation and direct marketing campaigns

Senior Marketing Director Resume Examples & Samples

Proven success in developing marketing plans, budgets and forecasts that support business needs and objectives
Excellent knowledge of marketing discipline including direct response, one-to-one and general , digital and social media
Bachelor’s degree
Will be required to secure NASD Series 6 and 63 registrations
Travel: – 30%
Consumer Marketing background
Strong interpersonal and relationship skills
Critical thinker and self-starter who is willing to work proactively to identify key business priorities, opportunities and threats, and work across teams to implement the necessary solution
Must embrace the culture and values of TIAA
Organized, high-energy individual capable of working in a fast-paced and fluid environment; understanding of when to operate with urgency and/or escalate matters
Strong relationship management, team building, presentation and communications skills that establish trust, credibility and respect
NASD Series 6, and 63 registrations

Senior Marketing Associate Resume Examples & Samples

Creation of sales presentations
Creation of marketing brochures
Collateral/Case Studies/Information Sheets/Business Intelligence/Analysis
Service Proposal Production
Maintain Service Proposal Library
Social Media Marketing and Cross Selling Assist PDS with Sales Packages as necessary
Proofread all materials and deliver quality client-ready products by given deadlines
Collect data on market/industries and competitors
Use contact system database to produce target lists
Maintain and update presentation database
Maintain Client/Prospect database for events and mailings. Assist with special projects as needed
Support staff with their prospecting efforts and maintain prospecting/backlog report
A four year degree in Business or English
Two – Four years of marketing experience
Strong computer skills. Understanding of graphic design. Strong time management skills. Excellent written/verbal communication skills. Outstanding customer service skills. Knowledge of PowerPoint, Photoshop and InDesign
Ability to understand business objectives and translate them to effective marketing messages

Senior Marketing Analyst Resume Examples & Samples

Assist the West Division Marketing & Analytics team in creating and maintaining long term and short term analytics and solutions that supports strategic decisions with insights and recommendations to achieve business objective
Partner with Marketing groups, specifically Multi-cultural Marketing team, to identify key strategic areas of focus requiring tracking, reporting and analytic support necessary to evaluate performance
Manage the creation and maintenance of analytic, research and reports to help provide insight measurement for sales and marketing strategy including Hispanic Dashboards and Reports
Works and communicate effectively with Sales & Marketing and cross- functional leaderships on research and analysis
Demonstrates ability to ask probing, thoughtful questions to solve issues and provide recommendation
Requires ability to write SQL queries to extract data from CSG billing system, Rosetta EBI database and marketing COMET. Knowledge of Tableau is a plus
Requires knowledge and understanding of CSG billing system, its standard reports as well as WODM and other standard tables available through the billing system
Requires advanced Excel skill including some VB scripting Macro development Pivot Tables and advanced lookup functions
Utilize marketing database and analytical tools to enhance understanding of customer behavior and identify target segments for marketing efforts
Supports maintenance management and accuracy of the departmental databases
Understands and applies various statistical concepts, research data, standards, and practices
Participates in meetings, training programs, and conferences as directed
Reviews types and sources of purchased market research data and recommends purchases to Marketing management
Makes recommendations based on analysis and findings

Senior Marketing Activation Manager Resume Examples & Samples

Defining marketing information data needs
Performing opportunity and other analyses
Developing, leading, implementing and monitoring marketing programs and projects, including maximizing resources and budget
Developing and distributing appropriate communications
Tracking and analyzing results

Senior Marketing Analyst Resume Examples & Samples

Advanced expertise in utilizing complex analytic techniques within the retail industry
Ability to multitask and manage multiple projects at once
Proficient in data mining software such as SQL or equivalent
Advanced capabilities in extracting and manipulating large data sets

Senior Marketing Analyst Resume Examples & Samples

Define and build the Marketing Analyst role for StubHub
Provide data based market sizing that will help drive business strategy
Determine the proper metrics to measure marketing and channel effectiveness
Combine data across analytics, insights, marketing and product channels into a holistic view
Build data templates to enable ongoing reporting of analyses and tracking of performance
Communicate effectively both verbally and in writing across all levels of StubHub
Pull together multiple data sources to identify and coalesce strategies for marketing efficiency and efficacy
Work through goals, benchmarks, and assessment of marketing goals and measures

Senior Marketing Associate Resume Examples & Samples

Work with cross line of business stakeholder’s as well internal/external creative agencies to develop and deploy email campaigns, display ads, landing pages and other digital programs
Conduct day-to-day activities with other departments and business counterparts within Marketing, List Management and other stakeholder groups to execute and implement digital campaigns
Working with the stakeholders, review web analytics and email performance data to drive marketing decisions based on customer interactions, online behavior and conversion data
Minimum 3+ years of digital marketing experience at either a creative agency or large in-house creative agency is preferred
Must have prior knowledge of digital marketing channels, with specific experience creating and managing email campaigns
Knowledge of email best practices is preferred
Strong analytical, problem solving and planning skills – previous experience generating campaign metrics is preferred
Creativity and innovation focus with an eye on constant, measured improvement

Senior Marketing Analyst Resume Examples & Samples

Develops measurement strategies and analytical solutions
Provides ad hoc reporting and analysis as required by the marketing organization and business unit
Identifies gaps, trends and business opportunities and then effectively communicates to key stakeholders
Provides business planning and analytics (e.g. financial pro formas) and recommends strategies to improve ROI and performance of marketing initiatives
Assists in the preparation and coordination of the Marketing budget; business planning; forecasting and trend analysis
Tracks and reports on marketing financial indicators. Tracks and reports on other key performance indicators on a monthly basis. Creates and supports management dashboards
Coordinates efforts across multiple organizations
Has the ability to synthesize large amounts of data, identify critical insights, and formulate recommended actions
Goes beyond descriptive analysis to more sophisticated insights and recommendations
Performs other projects as assigned by manager
5 to 7 years related experience
Analytical skills and understanding of Marketing, Finance and Business reporting
Ability to work with advanced features of Excel, Access and PowerPoint
SQL/SAS preferred
Insurance knowledge is a plus
Experience with Heat Mapping software is a plus

Senior Marketing Exec Resume Examples & Samples

Develop annual marketing plans for the Country Life brand to drive copy sales at the newsstand and increase subscriptions
Work with external partners to increase awareness of the Country Life brand to the right audience
Manage the brands attendance at key events throughout the year
Work with the Digital Editor to market the content on countrylife.co.uk
Develop revenue generating brand extensions
Work closely with the advertising teams in delivering enhanced advertising campaigns for key advertisers
Develop plans and implement marketing activity to drive footfall at our event ‘Field & Country Fair&#8217
Complete regular administrational tasks including; newsletter creation, invoice processing and social media marketing
Event marketing and management
Proven track record in brand marketing
Experience in building and nurturing relationships with partners
Proven track record in developing commercial opportunities
Experience of working with commercial teams to create bespoke advertising, affiliate and sponsorship opportunities

Senior Marketing Director Resume Examples & Samples

Management of advertising, sponsorship and partnership strategy and budgets
External communications, including media and PR activities
Ensuring consistent application of client's Brand in the market
Production and dissemination of thought leadership and marketing materia
Maintenance of digital presence and oversight of social media activities
Graphic design and video production
Internal and external events
Relationship network programmes including Alumni and Multipliers

Senior Marketing Associate Resume Examples & Samples

Bachelor’s degree in Journalism, Communications or Marketing, preferred
Three to five years of related experience, with an emphasis on marketing
Very strong writing, editing and proofreading skills
Strong verbal communication skills
Strong creative skills and knowledge of design and print production
Skilled in Microsoft Office applications (Word, PowerPoint, Excel) and InDesign
Understanding of and commitment to client service
Ability to provide art direction
Assertive, with an independent work style

Senior Marketing Associate Resume Examples & Samples

Develop project management plans to meet objectives; assist in the development of strategic marketing plans; track, measure, and report on results
Coordinate and execute a wide range of marketing tactics and initiatives to support strategic marketing plans
Bachelor’s degree in marketing, communications, English, journalism, or related field required
Minimum of 3 years of marketing project planning and execution experience required, professional services environment preferred
Hands-on experience with Adobe Creative Suite programs, Salesforce.com, and business-related social media strongly preferred
General understanding of digital marketing and marketing automation concepts
High-level verbal and written communication skills required
Must be able to communicate and work well with all levels of staff and management in a collaborative, fast-paced, practice-focused environment
Strong attention to detail is essential
Professional, diplomatic, adaptable, organized, creative, and able to manage multiple project requests simultaneously and in a timely manner

Senior Marketing Associate Resume Examples & Samples

You are looking for your next challenge that will allow you to drive business growth through strong collaboration with industry specialized teams
You enjoy the idea of growing both personally and professionally within a business that appreciates dedication and hard work
You strive to work in a collaborative marketing department that offers specialized resources to enhance your knowledge and skillset
You desire a role where your marketing knowledge and initiative will be leveraged to explore new opportunities for business growth
A proactive minded marketing leader who understands the implications marketing has on driving business goals
A marketer with strong communication skills in order to work collaboratively with partners to generate business growth
Someone who is able to develop strong industry and competitive research and make sound business recommendations based on information obtained
A competitive spirit who will thrive on the challenges of marketing business to business
Someone who can efficiently execute detailed marketing plans focusing on a specific region and industry
A marketer who enjoys staying on top of the most recent trends and best practices in order to provide feedback as it pertains to our business goals
A detail orientated team member who can manage multiple competing priorities and can easily progress from one marketing initiative to the next
An analytical mind that understands the importance of maintaining accurate marketing databases
Someone with a strong attention to detail who loves tracking marketing successes
A Bachelor’s degree in marketing
A minimum of 3 years of marketing experience
Requires professionalism, organization, creativity, and ability to manage multiple project requests simultaneously in a timely manner
Ability to leverage marketing knowledge to work independently on detailed marketing tactics
Excellent communication skills both internally and externally
Microsoft Office Suite skills
Prior experience with Adobe Acrobat, Photoshop and InDesign would be a plus

Senior Marketing Analyst Resume Examples & Samples

Develop and leverage deep understanding of the client’s customer data
Collect and document business requirements for new marketing campaigns to be used as input to reporting and/or analytical deliverables
Develop and maintain Tableau reports to support program and campaign performance
Manage multiple projects and deliverables
Bachelor's degree in Business, Marketing, Economics, Mathematics or other related field, and
Five or more years related experience in marketing analytics or operations, or
Experienced using SAS to create analytical findings that are communicated to a non technical audience

Senior Marketing Developer Resume Examples & Samples

Ability to lead global team and possess influencing skills to negotiate roadblocks, manage risks and handle issues independently
Experience in Web Technologies like HTML(HTML5 is a plus), CSS, XML, XHTML, AJAX, JavaScript, JQuery, JSON
Application administration/configuration and experience with SaaS
Knowledge of Agile methodologies

Senior Marketing Analyst Resume Examples & Samples

Excellent oral and written communication skills. Expert in summarizing and presenting key details
Specialized expertise in a broad variety of marketing concepts, practices, and procedures
Strong analytic and critical thinking skills
Expert in leading market research projects from start to finish
Expert in database and analytic tools such as Microsoft Access and Excel
Working knowledge of Tableau or Qlik, Google Analytics, Alteryx, R, SQL, and/or SAS is preferred

Senior Marketing Analyst Resume Examples & Samples

Boosting Content:Identify opportunities to boost valuable and unique pieces of content from our properties. Illustrate the reader segments that would be most likely to benefit from that content, and pair that with other recommendations like ideal channels and times of day to reach those users
Experimentation:Coordinate tests that provide even more data about user cohorts’ engagement with our content, expanding our intelligence beyond what usage dashboards report. This work could include understanding how to best write messaging, select accompanying videos and photos, schedule posts, etc. In each case, the Senior Marketing Analyst will formulate a hypothesis and test structure, and then collaborate with Content Optimization and Audience Development colleagues on execution
Performance Analysis: For all recommendations above related to customer cohorts, content optimization, monetization opportunities and experimentation, the Senior Marketing Analyst will track performance, publish and present detailed results, maintain a library of findings, and answer questions from colleagues
Technology Partnership:Partner with data scientists in the Technology organization on the creation and enhancement of data dashboards. This means the Senior Marketing Analyst should seek Technology’s tutelage to fully understand the sources and meanings of data; define requirements to Tech for new data needs; work with Tech on vetting vendors that can provide even more data or easier access; and engage in everyday collaborations to improve our effectiveness
Special Requests:Fulfill ad hoc requests for analyses from tronc colleagues in our Newsrooms, the Content Optimization group and the Audience Development group
BS in Statistics, Math, or a Business discipline with a strongly quantitative foundation
3-5 years’ experience in an analytical role, with proven ability to translate insights into action

Senior Marketing Platform Developer Resume Examples & Samples

Develop and manage project scope, requirements and tasks in collaboration with UX, Content and project management and lead discussions with internal teams, Marketing partners and internal stakeholders to project specific activities
Be involved in the planning process to enhance the solution through technology and identify potential risk areas based on various factors such as timeline, budget, technology constraints, etc
Create technical architecture and design to meet the project requirements and client infrastructure and present it to stakeholders
Develop the implementation framework and help with setting tools and technologies required for the implementation
Drive code review process to ensure deliverables are of highest standards
Drive evangelizing technology offerings, initiatives, and principals both within Marketing and Technology groups
Nurture a strong sense of innovation, create a strong culture, and motivate employees to perform at their best
Research emerging/alternate technologies and develop solutions that will help sell innovative ideas to clients
Keep up with the proliferation of devices, operating systems and APIs require technical passion and innovation that is necessary in candidates for this role
Identify new skills, training opportunities and technology partnerships based on company and industry direction
Monitor development activities, timelines, and project progress to ensure scope and timeline are within budget, being tracked and met effectively
Drive code review process to ensure deliverables are of highest standards and ensure the team understands the importance of testing, automation, and business impact of production errors
Set, measure and report website performance measures
Determine platform solution best supportive of business objectives
Additional development, platform and lead support as needed
Bachelor’s degree or higher in Computer Science or a related discipline; Master’s degree a plus
Ability to dive into any level of the tech stack and excel
Examples of building dynamic applications; experience as project tech lead preferred
Extensive experience building web applications using HTML5, CSS, and JavaScript
Experience with frameworks such as React, Angular, or Backbone
Strong architectural knowledge, including a keen understanding of what it takes to build highly maintainable systems
Solid grounding in Object-oriented software architecture and design patterns
Extensive experience with Git and using pull requests for code review
Experience with relational and key-value databases such as MySQL and Redis
Experience with REST and JSON APIs, and an understanding of how to build applications that serve and consume these sorts of APIs
Experience with Style Guide driven development
Experience with continuous Integration framework, complete with unit and integration testing
Experience within and creating automated testing in deploy workflow
Experience writing applications using Test Driven Development
End-to-end understanding and appreciation of a software product's lifecycle
Experience building mobile applications is a plus

Senior Marketing Analyst Resume Examples & Samples

Work efficiently with analytics partners and clients to define, extract, and synthesize available data and share results and insight with MullenLowe team members
Glean actionable insights to support in-market campaign optimization
Perform statistical analysis of primary and syndicated research, media spend and allocation, and business performance data
Analyze scenarios to assess the before/after impacts of target market selection, media choice and allocation on client’s business performance
Assist with developing and measuring marketing stimuli (A/B and multi-variant) test results in collaboration with brand planning, creative, media, and technology teams to build robust marketing and advertising strategies and in-market programs for clients
Package analytical findings into presentations/reports and communicate (both written and verbal) complex concepts to Sr. Client teams and internal teams
At least 4-6 years experience in digital campaign management and/or analytical measurement
Experience in either Organic or Paid media, preferably experience with integrating both strategies for earned reach goals
Strong experience working with site analytics tools such as Adobe Omniture Site Catalyst and Google Analytics
Strong knowledge of media tracking capabilities, technologies, and tools such as DoubleClick and Atlas
Managed online and/or offline research studies utilizing survey, panel, and/or behavior tracking
Solid understanding of various buying models including tiered auction models and cost per conversions
Experience in analytical tools like Python or R, as well as Data visualization technologies such as Tableau/Dataroma/Platfora are preferred
Passionate about internet technology and advancement in communication platforms

Senior Marketing Coor Resume Examples & Samples

Assembling and producing competitive and client-specific presentations, proposals, qualification and business development materials in accordance with the Perkins+Will brand standards
Managing project and client data in firmwide databases
Researching expertise to understand needs of clients, market trends and relevant background information associated with business development efforts
Tracking industry events and coordinating firm representation
A minimum of 3 years’ experience in a similar position within the A/E/C industry
Bachelor’s degree in marketing, communications, graphics, or similar field, plus a minimum of 5 years of relevant experience in the A/E/C industry
Experience with Microsoft Office Suite, Adobe Creative Suite, and database systems

Senior Marketing Analyst Resume Examples & Samples

At least 4 years experience with SQL in an Oracle environment
Should have at least 2 years of experience campaign tool Unica or something smilar
Preferred background in Marketing
Bachelor’s Degree in Marketing or Computer Science
Previous Project Management experience
Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, MS-Project and Access)

Senior Marketing Execution Analyst Resume Examples & Samples

Fulfill marketing program offers using IBM Campaign, SAS, SQL and ensure accuracy and quality of campaign delivery
Assists in the development and maintenance of high service level standards through automation, data stewardship, execution and fulfillment of daily, weekly and monthly marketing campaigns
Facilitate timely and accurate completion of internal reporting and regulatory reporting, including investigating and resolving differences and exceptions
Build vendor relationships to support the delivery of marketing programs through multiple contact channels by defining and communicating requirements to all 3rd party suppliers that meet CTFS' high service standards
Ensure data stewardship and integrity to minimize corporate and brand risk and enable the flawless execution of marketing programs and analytics for the organization
Continuously improve campaign offer fulfillment standards and best practices by evolving existing campaign processes to automate and standardize for improved productivity
2+ years operations / marketing
Campaign Management software, IBM Campaign, IBM Enterprise Marketing Management
SAS / SQL / UNIX
TSYS
Ability to manage multiple, complex projects at once to accomplish business objectives
Ability to work independently and in cross-functional teams
Excellent presentation and negotiating skills
Experience in process development and execution / lean methodology
Able to grasp end-to-end process and open to challenge and implement change in any part or all of the process

Senior Marketing Analyst Resume Examples & Samples

5 years of work experience in Business, Financial industry or eCommerce would be an asset
Post-Secondary education in Math, Computer Science, Business, Marketing, or related field
Demonstrated proficiency in working with large datasets, both structured and unstructured data, using programming language such as SAS, SQL or related
Proficient in visualization tools such as Spotfire or Tableau
Expertise in digital marketing tools such as Double Click, Google Analytics, Adobe Marketing Suite (Analytics, Audience Manager, Campaign, Target)
Good knowledge of Digital Analytics and understanding of current digital concepts; experience in Omni-Channel with a focus on Web, Mobile, Social, and/or Digital Marketing
Good knowledge of Marketing activities such as SEM/SEO, remarketing/retention, targeted display, affiliates, etc
A strong passion for data, charts, analysis, trends, and evangelizing data usage
Good verbal and written communication skills; able to effectively present analytics data to business users at the Manager level

Senior Marketing Associate Resume Examples & Samples

Design and own a collateral framework which builds families of content through relationships based on content attributes and tagging
Ensure that all content and packaged collateral can easily be accessed and searched
Organize and store all types of marketing collateral such as standard presentations, research papers, event materials, and fund fact sheets in a meaningful way within a central collateral repository
Implement website analytics to measure content success and make recommendations based on findings
Serve as subject matter expert for the Digital Team and provide training to internal and external stakeholders as needed
Participate on SEO and SEM strategies, implementation, and success measurement
Create and manage project plans for assigned initiatives
Actively participate in editorial review boards to help guide communication strategy for publications
Participate on projects to implement new systems and tools to aide in the content management function
Support the sales enablement effort by working with the Sales and Marketing teams to ensure that materials are easily accessible and the proper infrastructure is in place to align materials with the sales process
3+ years of experience in the financial services industry, preferably within the mutual fund segment
5+ years of experience with marketing content management and/or digital marketing strategies
Excellent problem-solving skills and the ability to think analytically and strategically
Prior experience with document management, digital asset management, and CRM platforms is a plus
Prior experience with a CMS platform is a plus
Experience managing projects, business processes definition/consulting
Self-starter with excellent consultative skills
Bachelor’s degree in business administration, finance, marketing, or like discipline
Advanced degree is a plus

Senior Marketing Associate Resume Examples & Samples

Perform a large variety of marcomm activities across a broad range of skill levels including: media planning, public relations, design and production, event planning, client engagement, direct mail campaigns, social media and more
Drive marketing plans from planning to completion with exceptional project management and communication skills
Manage multiple projects simultaneously with minimal direction to the satisfaction of the producers, clients, and leadership
Partner seamlessly with local team members, internal resources, and external vendors, as appropriate, to deliver best in class branding, positioning, and business development deliverables (excellent production skills a must)
Coordinate and execute internal and external client events, produce associated planning tools and deliverables and measure success against regional client engagement goals
Contribute to team and corporate marketing initiatives that are integral to the firm
Actively participate in regional and national marketing trainings and regular marketing and local team calls and meetings
Maintain library of frequently used content, graphics and statistics
3+years of strategic marketing experience preferably in a service industry
Demonstrated proficiency with Microsoft Office and Adobe’s Creative Suite (InDesign, Photoshop, Illustrator, Acrobat)
Successful track record of providing superior client service to internal and external clients
Able to positively collaborate with sales professionals and senior management to provide strategy development and tactical advisement
Proactive, creative, “big picture” strategic thinker
Evidence of successful marketing and publicity/promotion experience
Highly organized – able to set priorities and meet deadlines, prioritize competing work appropriately to meet all deadlines, and deliver error-free work
Excellent oral and written communication skills (spelling and grammar included)

Senior Marketing Analyst Resume Examples & Samples

Manage the production of quarterly mutual fund and institutional commentaries
Manage the annual production of mutual fund reports
Manage all stages of paper production process
Assist other areas of Marketing with ad hoc projects
Stay abreast of economic and market news
Develop knowledge of Loomis Sayles’ product capabilities

Senior Marketing Associate Resume Examples & Samples

Undergraduate degree in business (e.g., Finance, Economics) or Marketing required
5+ years of project management experience, including the large-scale rollout of applications to sales and marketing audiences; project management qualifications would be a plus as well as familiarity with project management lifecycle processes
5+ years of experience using marketing automation (Marketo) and/or event management (Cvent) tools in an internal or agency role preferably in the financial services industry
Demonstrated ability to develop and rollout strategic programs with an emphasis on measurement
Deep, working knowledge of processes related to event management, marketing automation, CRM, and content management platforms
Strong process orientation, problem solving and troubleshooting skills
Ability to manage projects and multi-task in a fast-paced, deadline-driven environment
Exceptional communication skills with an ability to communicate business and technical concepts to stakeholders at all levels of the organization
Must possess a consultative approach and easily develop rapport and trust with multiple individuals
Collaborative and highly organized, detail and process oriented self–starter with the ability to influence across cross-functional areas

Senior Marketing Analyst Resume Examples & Samples

Responsible for benchmarking and reporting on all current programs and working to help establish goals and strategies for future paid search or other online marketing growth
Will be relied on to contribute to strategies regarding product development, website functionality, conversion levers and all other area critical to the success of account management
Work closely with the Business Analyst team to gather data and Data Warehouse to develop new tools to make work more efficient
Conduct keyword/site targeting research, organize and refine keyword/site lists
Communicate with account managers from search engines and direct marketing vendors in order to gain insight, learn of new product offers and overcome problems within the industry
Prepare reports that analyze historical marketing data in order to identify trends on individual accounts
Takes initiative in suggesting and developing improvements to marketing strategies and procedures
Report & analyze multi-touch attribution to develop understanding revenue impact of online media
Must have a general understanding of online marketing
3-6 years digital marketing channel experience
Experience with site analytic tools such as Adobe/Omniture, Google Analytics, etc
Working knowledge of Facebook Ads Manager/Power Editor Platform
Good time management, attention to detail, creativity, flexibility, adaptability and the drive to achieve results
Proficient with Microsoft Office tools with an emphasis on Excel (pivot tables), and bid management tools a plus
Advanced math skills required
Bachelor’s Degree desired, or equivalent with a 2+ years experience in Marketing or related fields, preferably in the online marketing industry
None required, but certifications as a Google Advertising Professional, Yahoo Ambassador, & MSN adExcellence Member are a plus

Senior Marketing Analyst Resume Examples & Samples

Compile and analyze statistical data and report on market performance (customer, product ,region basis) on a periodic basis
Collect data on customers, competitors and market place and consolidate information into actionable items, reports and presentations
Support sales for new revenue opportunities. Example projects include : CRM pipeline monitoring, developing positioning for new products, regions, countries, markets
Manage product catalogues and support the operations (update technical specifications, adding new products etc.)
Manage fair organizations: responsible for generating new trade shows, fairs and special events,
Negotiate, confirm and process license agreements. Execute other duties and responsibilities that may be assigned by the Management
Market research & analysis experience
Ability to interpret large amounts of data and to multi-task
Excellent knowledge of MS Office, Word, Excel, PowerPoint
Familiarity with CRM programs
Strong analytical and critical thinking with research, problem-solving skills
Demonstrated interpersonal skills for working with business partners and cross-functional teams and for making formal presentations
Strong project and time management skills for juggling many changing priorities and working under tight deadlines

Senior Marketing Technologist Resume Examples & Samples

Leads consultation efforts with marketing, business, and IT partners across the enterprise to identify optimal multi-channel communication & automation capabilities
Provides expert guidance on the use of marketing related technologies and advises on digital trends
Acts as the solutions lead on Anthem IT projects and issues involving Digital Marketing Operations platforms
Directs the implementation of new marketing technology solutions involving multi-channel campaign management and automation
Works with marketing technology vendors, IT architects, and Marketing leadership to assess and evaluate the business impact of new marketing technologies
Directs the design and development for pilot and proof of concept marketing technology capabilities
Supports the development of the Digital Marketing Operations backlog and 18 month roadmap
Deep understanding of the marketing technology landscape and ability to apply this knowledge to complex business needs
Proven success developing complex marketing solutions involving integrations between core IT systems, Campaign Management, Marketing Automation, CRM, content management, and/or other digital marketing tools
Familiarity with service oriented architecture including use of SOAP and REST APIs for marketing use cases
Track record of providing cross-functional leadership for projects involving multiple 3rd party vendors, IT, and business stakeholders
Must be able to formulate and communicate complex technical requirements to both business partners and technology vendors
Familiarity with agile principles including sprint planning and backlog grooming
Past experience managing multiple platform roadmaps supporting both waterfall and agile based development cycles
Able to demonstrate proficiency in developing for two or more of the following platforms/languages
Multi-channel campaign management (Adobe, Salesforce Marketing Cloud, Eloqua, IBM/Unica)
CRM or Sales Enablement platforms
Java, HTML5, PHP, SQL

Senior Marketing Associate Resume Examples & Samples

Develop project plans to meet objectives; assist in the development of strategic marketing plans; track, measure, and report on results
Bachelor’s degree in Marketing, Communications, English, or related field
Minimum of three (3) years of marketing project planning and execution experience required, professional services environment preferred
Hands-on experience with Adobe InDesign, Salesforce.com, business-related social media, and Adobe Photoshop and Microsoft PowerPoint, Word, and Excel

Senior Marketing Analyst Resume Examples & Samples

Experience with Web Content Management and Ecommerce Systems
Presents a level of maturity
Proactive not reactive
Experience with statistical software skills (R, Pytho)
Expert skills in SQL and experience in using databases

Senior Marketing Analyst Resume Examples & Samples

Understand how to elicit requirements from the business to augment the BI data warehouse, Tableau dashboards, subject area analysis, and predictive forecasting
Provide business department with operational support around existing and newly developed data solutions and reports; Produce high quality reports and analysis of marketing; effectively using charts, graphs and tables to convey analysis and summarize results
Apply agile approaches for proof-of-concept requirements. Using iterative methods to help drive and refine information requirements, Tableau dashboard mockups, and prototyping
Perform high-level data analysis, dashboard interface design, develop user acceptance testing (UAT) criteria, and BI documentation
Support cross-organizational initiatives to improve key performance indicators, offering suggestions as to how information can be used more effectively to improve business performance
3+ years of related marketing or business analytics experience
2+ years of experience working with Tableau Desktop and Server; Exposure to Tableau 9.x.; Tableau certification a plus along with familiarity with Tableau’s JavaScript API
Exceptional with Excel and manual data analysis; ability to provide attractive presentation layers
Experience working with SQL or MySQL required; experience with BigQuery, Java and Python preferred
Strong knowledge of DR marketing metrics and optimization techniques; Experience with performance dashboards, balanced scorecards, strategic management

Senior Marketing Analyst Resume Examples & Samples

Work collaboratively across functions, interfacing regularly with Product Management, Marketing, Sales, Clients Service, Marketing Analytics, and Sales Engineering
Identify client’s true intent with any analytical request and driving towards the solution
Build and explore various statistical models to help clients forecast business, identify opportunities, and answer questions
Creation of decks for client meetings, business reviews, specific projects, and marketing material
Provide actionable insights through data analytics and synthesize results into succinct presentations that aid in senior management decision making
Design and oversee test and learn experiments for marketing initiatives
Dive deep into complex business problems and provide through hypothesis testing and deliver insights to power acquisition and demand
3+ years experience using Excel with VBA experience, SQL a plus
2+ years experience analyzing data, regression analysis and tactics (linear, multiple, poisson, logistic), drawing conclusions and making recommendations; consulting experience is a plus
Ability to identify and resolve problem by leveraging multivariate data analysis

Senior Marketing Director Resume Examples & Samples

Strong leadership ability to lead India team
Strategic ability to develop and implement strategy
Strong business understanding and commercial acumen
Strong presentation/communication, negotiation and influencing skills
Expert understanding of local Indian consumers, accounts, economic environment and commercial needs
Consumer-focused with an excellent ability to balance brand and commercial aspects and build channel specific Go-To-Market solutions
Advanced cross functional marketing knowledge and market experience and strong understanding of Retail, e-commerce and Wholesale channels in sporting goods, fashion or other youth culture brands
Exposure to merchandising approach including assortment planning, Full Price Sell Through, Open to Buy, launch and exit calendars, rates of sale and Visual Merchandising planning & execution
Microsoft Office with advanced skills in Excel and PowerPoint

Senior Marketing Analyst Resume Examples & Samples

Be the analytical expert for all marketing teams including performance marketing, SEO, brand and management
Provide actionable insights & recommendations for marketing leads and the mobile.de leadership team on strategy
Develop consistent analytical frameworks and metrics to measure ongoing business performance, understand key drivers and support with your expertise in terms of success / performance measurement
Use data driven conclusions to influence and support tactical and strategic decisions
Provide technical expertise in data mining, measuring business performance and research using mathematical, statistical and experimental tools & techniques while combining data from various sources (Webtracking, DataWarehouse, Hadoop/Big data, MongoDB and others)
Manage external partners to support business intelligence activities where necessary, e.g. analytical workshops and projects
Leverage data infrastructure and lead best practices sharing with analysts and business partners across the company and the eBay classifieds group

Senior Marketing Director, Stapling Resume Examples & Samples

BS or BA in Business, Marketing
Product Management and Global/Regional Marketing experience
Strategic Marketing experience
Broad knowledge of the global surgical and interventional marketplaces
Ability to work in a team environment and leverage cross functional skill sets
Strong understanding of business and cross-functional requirements for product launch & sales
Ability to build strong working relationships with international business partners
Ability to quickly understand complex scenarios to make decisions and recommendations to upper management
Transformational strategic thinker/change agent
Exceptional quantitative, analytical, written, verbal skills
Ability to develop and present complex business reviews/presentations
Powerful influencing skills with ability to gain support from all levels of organization while overcoming barriers to progress
Strong cross-functional leadership, self-driven with ability to manage up; high level of interaction with senior management
ABOUT MEDTRONIC
Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be
We can accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Let’s work together to address universal healthcare needs and improve patients’ lives. Help us shape the future
PHYSICAL JOB REQUIREMENTS
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions
EEO STATEMENT
It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities

Senior Marketing Prog Mgr Resume Examples & Samples

Strong entrenpreurial skills
Results orientation
Performance Management Leadership
Business Model Innovation
Interpersonal Effectiveness
Project management
Management by influence
Continuous learning
Quality Orientation
Computer literacy (Word, Outlook, Excel, PowerPoint), etc

Senior Marketing Analyst Resume Examples & Samples

Develop and manage marketing mix models to determine optimal allocations of marketing investments
Analyze and report on test and learn experiments across marketing channels (A/B, direct mail, digital, email testing)
Develop strategies to measure consumer response across channels and brands to quantify the overall impact of multi-channel initiatives
Performing research to identify industry trends, competitive analysis and best practices
Analysis of marketing campaigns (digital and traditional) through customer segmentation and profiling, design of experiment, and data mining. Create consumer behavior models by identifying key attributes to predict donation patterns and marketing response rates. Define and create lifetime value models for customers and segments
Monitor and analyze key metrics; use available data sources to deep dive and troubleshoot KPI metrics
Work closely with team members to provide accurate forecast projections/goals across marketing channels
Creating deep dive analyses to study key area trends
Participating in development and enhancement of key programs to optimize customer awareness, market share, overall efficiencies and support specified work function initiatives
Running ad-hoc analyses to identify and recommend innovative options to drive business strategy
Responsible for all weekly/monthly/quarterly/yearly customer reporting
Lead report automation efforts
Generate and analyze reports designed to optimize marketing spend
Enhance existing reporting tools on an on-going basis to accommodate evolving business needs
IND123
Solid communication skills – comfortable interacting with key business partners of all levels -- you believe that sharing information is key to a team’s success
Experience working in the marketing digital space
Understanding of CoreMetrics, Nielsen syndicated, Google Analytics, ComScore is preferred in addition to strong MS Powerpoint skills
Experience with Busines Intelligence software, preferably Cognos or Business Objects
Primary market research (survey development and analysis) a plus
Detail oriented self-starter with the desire to work in a high pace environment
Possess the ability to see the “big picture” and pull out meaningful insights and actions
Creative thinker who also likes to be strategic
Team player – Flexible and agile
Experience analyzing and reporting data in order to identify issues, trends or exceptions to drive improvement of results and find solutions
Knowledge of P&L

100

Senior Marketing Generalist Resume Examples & Samples

15% Strategy: Develop and deliver insights and recommendations to guide business strategy and planning. Lead marketing vision, strategy and business implementation for medium scope projects, with limited oversight
25% Analysis: Develop and execute market research & analysis projects for the structured capture of consumer, customer and competitor information, with limited oversight
20% Branding and communication: Utilize a robust understanding of customers’ behaviors and buying processes to execute branding and communication strategy for medium scope projects and product lines, with limited oversight
20% New Products, Services and Solutions: Analyze customer or consumer insights, drive opportunity space clarity, and execute on launching new products in support of overall business strategy. Create, develop, launch and support sales of innovative products and programs, acting as the voice of the customer and consumer
20% Customer Collaboration and Relationship Management: Collaborate with Sales / Commercial to develop objectives and growth strategies for new and existing products. Interface with customers to obtain and/or share insights and influence marketing strategies
Bachelor’s Degree or Bachelor’s Degree in progress
Minimum 5 years professional business experience ideally in marketing, sales, project management or similar function
Proven high level of personal initiative and sense of urgency
Proven project management abilities including ability to successfully develop and execute plans on time
Demonstrated ability to work with and influence diverse, cross-functional teams
Excellent Microsoft office skills
Ability to travel 10%
MBA with a Marketing or general management emphasis
7+ years of marketing experience in a for profit enterprise
Experience in developing and executing marketing plans
Experience in developing and executing marketing communications in support of projects or product lines
Ability to develop meaningful value propositions
Strong analytical skills and quantitative ability
Experience with new product launches
Ability to learn and adapt in a changing work environment
Knowledge of Cargill products and customers
Knowledge and experience with Cargill Marketing Academy tools or equivalent
Experience in the Foodservice industry

101

Senior Marketing Associate Resume Examples & Samples

Primary region of responsibility will be WellChem APAC
Responsible for the Support, Development and execution of robust short and mid-term innovation projects for the APAC region
Responsible to leverage cross functional groups to support regional sales plan
Bachelor’s Degree in Science or Engineering preferred
3-5 years in the Industry (Oil and Gas)
6 years of Industry experience (Oil and Gas)
MBA Preferred not required
Experience with strategic and tactical product marketing capabilities
Experience with N-SAP & commercialization processes
Demonstrated capability to think strategically and synthesize market, technical and business insights and strategies
Excellent written, oral and visual communication skills to communicate effectively with all levels of the organization, both within and outside the business

102

Senior Marketing Professional Resume Examples & Samples

Manages budget and processes (Campaigns briefs, agencies management)
Develops and strengthens the relationship with current key carrier and channel partners, developing consumer programs that support sellin, sellthrough and sellout
Support the launch of new sales channels (for example, e-commerce)
Manage a consumer relationship platform
Well-rounded Marketing skills including the following areas
Advanced Spanish skills are a plus (written and spoken)

103

Senior Marketing Associate Resume Examples & Samples

Social media strategy – Develop plans and campaigns to engage clients on social media channels and monitor/report on trends
Marketing communications – Produce communication materials including web and advertising copy, sales collateral, letters, presentations, and proposals
Sales enablement – Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products
Event strategy & management – Works closely with business areas to support event strategy and production and optimize opportunities at conferences and events
Vendor management – Manages relationships with agencies, premium vendors, event sponsors and others to ensure their work meets the organization's requirements, deadlines, and budget
Crisis communications – Assist in coordination and creation of communications and sales support in the event of a crisis or technology issue
Ability to work well in a team and independently with sound decision-making abilities
Ability to balance competing client needs by multi-tasking on projects
Experience with marketing automation (Eloqua preferred), a plus

104

Senior Marketing Associate Resume Examples & Samples

4-6 years of relevant marketing experience across a variety of channels
MBA considered but not required
E-commerce experience a plus
Experience managing people a plus

105

Senior Marketing Associate Resume Examples & Samples

Administer quality control checks necessary to ensure that investments data is applied consistently and accurately across all materials, including web properties
Run operational procedures to organise and store all types of marketing collateral in a meaningful way within a central collateral repository, partnering with global representatives from the home office as necessary
Execute "point of publish" checklists to ensure that the proper quality and compliance tasks have been completed prior to publishing key marketing materials
Assist with website content management and publications as necessary
Run metrics reports and website analytics to monitor, measure, and analyse the effectiveness of marketing collateral
Liase with sales teams and subject matter experts to ensure that members from each group are included in appropriate meetings and decisions in support of the sales and marketing function
Represent the office on operational projects
Partner with local as well as global Marketing, Sales, Investments, and Compliance on business and regulatory initiatives that impact the production, content inclusion guidelines, and dissemination of marketing collateral

106

Senior Marketing Analyst Resume Examples & Samples

Create integrated marketing solutions that leverage our robust portfolio of digital, print, and event brands
Research market conditions and consumer behaviors, and craft compelling sales collateral to showcase our product portfolio for our advertising and promotional customers and prospects
Partner with a team of sales professionals to develop creative and innovative solutions (concepts, programs, proposals) tailored to specific client needs and objectives
Provide audience insights and analysis using Scarborough, Nielsen, Kantar and digital analytics tools (Omniture, ComScore, @Plan, etc.)
Develop and execute B2C marketing campaigns and promotions that drive brand awareness and consumer engagement in the marketplace
Bachelor’s degree in Marketing or equivalent work experience
3 to 5 years of Marketing experience, Event Marketing, Media Research or Promotions experience is a plus
Familiarity with marketing tools, including Scarborough, comScore, Omniture, Nielsen, @Plan, etc
Proficiency in Microsoft Office suite, especially PowerPoint & Excel
Solid understanding of fundamental marketing principles including online/mobile/social media, product development, and competitive media
Strong research and analysis skills, with the ability to generate insights based on data

107

Senior Marketing Associate AIM Chicago Resume Examples & Samples

Prior health care industry marketing experience preferred
Event logistics experience preferred
Project/process management experience preferred

108

Senior Marketing Consultation Manager, GCG Resume Examples & Samples

Develop and lead Merchant Marketing Consultation strategy for key clients and verticals within the GCG portfolio across the Asia Pacific region
Prepare Merchant campaign sell-in materials and attending Merchant meetings in partnership with Client Management organization
Extensive stakeholder management – internally and externally, particularly with marketing contacts within Merchant partners and key contacts at local American Express offices across the region
Budget and time management
Creating and developing B2C promotional campaigns across all marketing channels
Managing and providing personal development for direct reports
Marketing degree qualified
Minimum 8 years B2C and B2B marketing experience
Track record translating business problems into strategic marketing plans with proven results
Strong background in BTL Marketing, digital marketing and campaign execution
Understanding of data and customer segmentation
Strong communication skills (written & oral), including development of agency briefs and communication copy
Spoken and written fluency in English, Mandarin and Cantonese Chinese
Expertise in handling multiple simultaneous projects and delivering results
Negotiation Skills and Collaborative style of doing business - with ability to influence, gain support, resolve conflict and work across multiple stakeholder groups
Flexible and agile to deal with ambiguity and rapid change

109

Senior Marketing Analyst Resume Examples & Samples

Focus on identifying and developing innovative solutions to alleviate customer pain points and barriers to spend early in the customer lifecycle
Actively partner with Product Owners, New Product Development, Merchant Services and Central Teams to launch new capabilities designed to enable spend for existing Cardmembers
Partner with Merchant Services to create win-win marketing opportunities that will benefit our accepting merchants while providing value to our Cardmembers
Manage end-to-end campaign execution for proven spend enablement tactics across multiple channels including Mobile, Email and Amex.ca
1+ years work experience in a Marketing or Product Management function
University degree in Business or Marketing or equivalent work experience
Proven ability in challenging the status quo to improve existing processes, campaigns, and assets
Strong focus on innovation and initiative to own a project from conception through implementation, and evaluation
Demonstrated multi-tasking, project management, attention to detail and prioritization skills in a fast paced environment
Excellent partner/stakeholder management across various levels within the organization to drive results
Highly proficient in MS Office suite (Powerpoint, Excel, Word)

110

Senior Marketing Coor Resume Examples & Samples

Preparing proposals, qualifications, packages and presentations for prospective clients
Drafting, editing, organizing and proofing various marketing collateral, including proposal content, project sheets, resumes, award submittals, brochures, media relations pieces and interview content/PowerPoints to ensure content is comprehensive, competitive and client-specific, as well as in accordance with the Perkins+Will brand standards
Creating/managing templates and boilerplate
Researching clients, market trends and background information
Scheduling and tracking production of proposals/qualifications packages to meet deadlines and assisting in production efforts
Tasks may also include coordinating: events, public relations efforts, advertisements, materials for trade shows, content for speaking engagements, direct mail campaigns and award submittals
Managing project and client data in firmwide databases and marketing collateral
Supporting other offices and/or national sector- or discipline-specific initiatives, as required
Performing other support and/or administrative tasks, as required
*Please submit a cover letter or writing sample with your application. ***

111

Senior Marketing Collateral Associate Resume Examples & Samples

Partner with subject matter experts throughout the organization to ensure information and value proposition are clearly and accurately articulated in materials
Adhere to compliance and regulatory standards
Manage multiple projects with strict deadlines in a fast paced environment
Provide strong collaboration
Utilize strong judgment to resolve problems and make recommendations for solutions and actions
Bachelor's degree or equivalent required (preferably in a communications or marketing related field in the financial services industry)
2 years relevant experience in marketing required
Knowledge of (or ability to obtain) Principal Global Investors’ services, product offerings and prospective markets
Strong creative, project management, problem solving, interpersonal, organizational, and verbal and written communication skills required

112

Senior Marketing Analyst Resume Examples & Samples

Create customer profiles and build predictive models and score customer records using statistical techniques (logistic regression, linear regression, decision trees, and cluster analyses) to extract actionable insights that create business value for Direct to Consumer marketing that includes: CRM, Email, Direct Mail, Membership and Digital Marketing
Synthesize disparate data sets and navigate the marketing database and tools (SAS, Unix, etc.) and be able to query from multiple data stores and be familiar with but not limited to SQL and other web databases, Google Analytics, recommender systems, and ad platforms (DMPs)
Understands the Product lines marketing goals and constraints to bring practical intuitive new ideas for testing offers, segmentations and in designing and analysis of marketing experiments; ie. Pre/Post, execute simple and stratified random sampling techniques
Bachelor's degree in quantitative science with advanced statistical and business coursework is required
Direct to Consumer, media and publishing experience preferred
Proficient with relational databases, SAS, SQL is required
Experience with Web Data, Advertising Platforms, Attribution modeling and Recommendation systems is a plus

113

Senior Marketing Analyst Resume Examples & Samples

Partner with HR & Communications on recruiting effortsby executing our brand activation strategy across all key marketing platforms & channels
Upgrade & create new onboarding, leadership development resources for marketing and commercial team members
Connect with customers and industry partnersto benchmark, develop, and test best in class aerospace leadership development & rotational programs
5+ years of industry experience (commercial, marketing, education preferred)
Be authentic – we need YOU, it is too exhausting when you pretend to be someone else
Be proactive & strategic – a systems-thinker that can listen, connect & learn
Be intellectually curious – a problem solver who loves to learn & uncover new insights
Be a clear thinker – a communicator who can customize content based on the audience
Be positive – have a “can do” attitude, passionate and ability to inspire others
Be proactive - small company entrepreneurial attitude that can dream big
Be a team player and coach – lead by example, ethics & integrity is the foundation of everything we stand for at Pratt & Whitney

114

Senior Marketing Analyst Resume Examples & Samples

Bachelor's or Master's degree, or equivalent work experience
Five to eight years of experience in project management and leadership activities
Well-developed organizational and analytical skills
Ability to identify and resolve exceptions and to analyze data
Must have very good project planning and management skills and ability to develop and manage changes and implementations
Must have strong client orientation and excellent relationship skills
The candidate will need ability to prioritize and multitask
Excellent oral/written communication skills
Ability to work independently as well as in teams
Excel, SQL, SAS and some reporting tool experience (BusObjects preferred)
Working in an environment that supports on and off line data; such as Hadoop Systems using tools such as Tableau or similar experiences
Experience in the Financial Industry, Credit Cards is a plus

115

Senior Marketing Associate Resume Examples & Samples

2+ years of Big 4 Advisory, TAS or In-House Client Relations experience
Bachelor's Degree in Accounting, Finance, Marketing and/or a related field
Understanding of Corporate Finance and the Debt Capital Markets
Previous experience with Management Consulting and Strategic Planning
Understanding and experience with large and/or middle-market Corporate Debt deal processes, key parties, roles and motivations of important constituents (ie, bankers, issuers, investors, financial sponsors)
Exposure to Corporate Credit Analysis

116

Senior Marketing Director Resume Examples & Samples

Develop foundational member engagement vision, strategies and lead initiatives to make it easy for members to use their health plan and meet consumer Net Promoter Score goals®
Define the member experience across the enterprise; raise organizational awareness on the member - led business opportunity and influence senior management to adopt new ideas, technologies and solutions to meet emerging consumer needs
Create member journey map to inventory communications, determine gaps and prioritize solutions for a simpler, more personalized member experience
Create engagement communication strategy and prioritization to create consistency in message, design and delivery across channels
Initiate and launch an organizational wide communication and touch - point governance and oversight process
Translate business goals into marketing objectives and strategies that facilitate business growth by leveraging insights from data and setting clear metrics for success
Orchestrate multi - media marketing campaigns that include digital, social, mobile, collateral, direct mail, etc. across enterprise - wide teams and external agencies
Create campaign tracking plan, evaluate results, identify best performing marketing activities, refine plan and implement improvements into future marketing initiatives
Lead member engagement competitive assessment
Create consumer research plan, assessing proprietary and third - party data, to develop deep consumer empathy, identify member pain points, solutions and segmentation insights
Oversee and manage marketing budget to deliver against engagement goals
8+ years of strategic consumer - driven marketing leadership
3+ years of people management experience
Project management experience, with the ability to prioritize and meet deadlines within specified time constraints
Experience leading cross-functional teams to deliver results on complex initiatives
Ability to work collaboratively in an entrepreneurial and highly - matrixed environment
Strong, proven analytical skills
Digital and database marketing to reach customized target segments

117

Senior Marketing Analyst Resume Examples & Samples

Provide analytical support across various segments of the marketing department
Analyze the competitive environment and future trends and makes recommendations
Be an excellent critical thinker and demonstrate problem solving skills
Have strong understanding of quantitative modeling methods and concepts
5+ years experience working with technology and large amounts of data
5+ years experience analyzing promotional campaigns and events, measuring key performance indicators
5 + years experience developing KPIs, dashboards, reports, and visualization to identify and predict market trends and dynamics
5+ years experience creating and manipulating promotion forecasting models to assess financial liabilities
2+ years experience with SQL, Microsoft Business Applications to include: Access and PowerPoint
Ability to uses syndicated data sources to gain better understanding of Medical Surgical market, customers and market trends. A few examples but not limited to are

118

Senior Marketing Insights Analyst Resume Examples & Samples

Develops objectives and determines method of gathering data for market research projects to support assigned functional area in meeting strategic objectives
Designs, develops and manages market research projects, analyzes factors such as pricing, distribution, and product performance, and reports results
Researches market conditions or changes in the industry that may affect sales
Studies reasons for customer attraction and terminations
Identifies and monitors competitors and analyze competitive strengths and weaknesses of competitive products/services
Analyzes primary and secondary research and provides results and insights into market trends and preferences
Reviews and analyzes the service/product posture of assigned functional area; projects returns from new and existing products; and prepares market share charts
Maintains market intelligence database and examines, analyzes, compiles and presents statistical data used in the development of marketing plans
May use computer modeling techniques
Data gathering and primary and secondary techniques
Advanced analytical and statistical modeling tools and techniques
Concepts of lifetime value and return on investment (ROI)
General concepts and practices of competitive intelligence
Principles and practices of public relations and customer service
Writing and presenting proposals or reviewing strategy projects to clients and internal senior management
Designing, developing and managing market research projects
Analyzing and presenting research results
Communicating technical concepts and ideas to non-technical audiences
Developing and conducting surveys and focus groups
Organizing and maintaining research records, files and materials
Operating standard office equipment and using required software, including email, graphics, presentation, spreadsheet, database, and project management software
Organize, manage and track multiple projects with frequently changing priorities in a fast-paced work environment
Bachelor’s degree (B.A.) from four-year college or university and a minimum of five (5) years professional market research experience in the financial services industry preferred

119

Senior Marketing Director Resume Examples & Samples

Lead marketing team in core marketing activities surrounding: definition of target customers, market trends, competitive landscape and technical and economic value proposition development
Oversee the development of go-to-market plans and priorities for new products and new technologies, spanning multiple markets within Agilent
Define multi-year product roadmaps; work with R&D, Business Development and Supply Chain to establish priorities to achieve the highest market impact which aligns with overall business strategy and grows the overall business
Propose new development/acquisition projects, delivering to overall business strategy and objectives
Work closely with sales and channel management, contributing to development of optimal channel strategy
Lead the Chemistries global pricing strategy
Work closely with marketing communications function developing the external market message; provide feedback and input into development of marketing collateral and material and collaborate on methods to solicit ongoing market feedback
Meet quarterly financial targets and develop monthly financial forecasts
Develop the skills and capabilities of all marketing team members
10+ years of experience in marketing with a proven track record in the global launch of scientific products is required

120

Senior Marketing Insights Analyst Resume Examples & Samples

Work with business partners to determine needs and requirements
Identify and document data requirements to support both ongoing and ad hoc analysis
Learn new data sets to develop an expertise in those data sets
Partner with data providers to document and automate data processes
Set up QA processes to ensure data accuracy
Provide data support for regularly scheduled meetings and presentations
Support Guest profile and segmentation analytics
Conduct data analyzes and mine data to find opportunities and insights
Undertake proactive and reactive ad-hoc requests as needed
Make business recommendations based on the data findings
Partner with Managers to look for new opportunities to leverage data within Marketing and Media to enable decision making
4+ years of analytical experience
Proficient in Microsoft Office suite, particularly Excel and PowerPoint
Proficient with business intelligence tools such as Tableau
Proficient with Hive, SQL, MySQL, SAS, and/or R programming languages
Ability to excel in a fast-paced, complex, and ambiguous business environment
Proven team player and strong partnering skills
Demonstrated proactive problem-solving and decision making skills
Demonstrated ability to deliver work on time
Demonstrated ability to apply statistical rigor to analyses
7+ years of analytical experience
Prior knowledge of internal Disney data and databases
Prior experience with marketing, paid media, CRM, digital, and/or social media data
Prior experience with big data environments
Prior experience with DMP and marketing/media technologies
Bachelor’s degree (or equivalent) with preferred concentration in Business, Marketing, Economics, Statistics, Finance, Industrial Engineering, or an analytics field

121

Senior Marketing Analyst Resume Examples & Samples

Bachelor’s Degree in Marketing or Computer Science preferred
At least 4 years’ experience with SQL in an Oracle environment
At least 2 years’ of experience with campaign tool Unica or something similar

122

Senior Marketing Analyst Resume Examples & Samples

Work closely with Engineering and Product to monitor performance of new products and implement solutions that optimize conversion and lower overall cost-per-issued loan
Bachelor’s Degree - preferably in Engineering, Math, Statistics or other data-oriented field
Experience in the lending industry with exposure to marketing and/or risk domain is highly preferred
2-4 years of data management and analytics experience

123

Senior Marketing Analyst Resume Examples & Samples

Market Research and Analysis - Conducts in-depth data analysis using traditional and advanced methods, mainly for Competitive research like Financials, Product Launches as well as to Research specific markets. Conducts pricing research and analysis. Analyses & Interpret various data by providing marketing insights and presents study results to clients
Surveys – Prepares, gathers, analyses data acquired both through qualitative and quantitative study results (Customers satisfaction surveys, brand surveys and etc.)
Lead Generation – Research and gather leads for various marketing projects
Reports Generation and Data Gathering - Preparation of different marketing research reports and other internal reporting requirements as assigned by counterpart and
Management team. Designs and plans research projects following client briefing and needs
Management of Marketing SharePoint site – Manages / maintains / updates in the Competitor Share point sites
Management and Distribution of Marketing Product Updates
Acts as team’s Point of Contact when the Team Lead is not around

124

Senior Marketing Analyst Resume Examples & Samples

Please apply to this position only trough http://www.kelloggcareers.com/
Kellogg Company do not ask for any payment at any stage of the recruiting process
Consider that the position could be closed before the expiring date. Do not miss this opportunity to Grow with us, apply now

125

Senior Marketing Operation Manager Resume Examples & Samples

Define market sizing (annually) TAM + SAS by product, industry, geography for GE Digital offerings
Perform market analyses (ex. deep dive analysis for an industry and geography for GE Digital)
Use a variety of data sources to analyze and evaluate relevant business situations/ trends to develop strategic marketing plans addressing key business issues, drivers and growth opportunities
Identify disruptive trends and technologies, market themes, and competitive views, and translate implications for BPR reviews, GPB, and Game Board (work closely with AR team and Competitive team)
Develop market maps from market sizing analysis trends analysis
Build out personas for broader teams to reference
Support programs, events, and initiatives that support industry opportunity and deal goals; evaluate effectiveness
Work on cross-functional commercial projects with departments including, but not limited to, sales, product marketing, inside sales/ commercial operations, corporate marketing, industry marketing, creative, corporate communications, partner marketing, and partners (ex. CIO Thought leadership campaigns, supplier campaigns, Cyberproposals, analyst engagements/events, CIO CAB and business CABs etc)
Minimum 5+ years’ work experience in commercial strategy, marketing, sales and/or commercial operations
Must be able to travel 25%+ of the time
Must have unrestricted authorization to work in China
Experience in Software preferred
Strong interpersonal skills, including creativity and curiosity with ability to effectively communicate and influence strategic direction across all levels of the organizational matrix
Knowledge of broader GE strategies and priorities; familiarity with individual GE business’ products, strategy and priorities
Highly self-motivated contributor who works well as an individual and within a team environment
Ability to establish credibility and rapport with Senior Executives and technical and non-technical team members

126

Senior Marketing Analyst Resume Examples & Samples

Perform weekly analysis of performance marketing channel spend and performance across all key metrics
Conduct ad-hoc deep dive analysis for each of the performance marketing channels as needed
Build data templates to enable ongoing reporting of analysis and tracking of performance
Collaborate with the Performance Marketing teams to design, implement and monitor optimization tests within each of the channels
Assess the operational implications of optimization and testing techniques; work with the core teams to mitigate any risks
Communicate effectively both verbally and in writing with different stakeholders across all levels of (including Leadership)
Pull together multiple data sources to identify trends and insights in a timely manner* Establish KPI goals and benchmarks for each individual channel

127

Senior Marketing Associate Resume Examples & Samples

Work with innovative ways to market JLL’s capabilities, both for presentations and for on-going routine marketing
Assist with development of sales presentation materials needed to win business in all areas of real estate; agency leasing, property management, tenant representation and other service lines as required
Work in various mediums including print, digital and other technologies
Edit and maintain up-to-date sales materials (flyers, maps, case studies, bios, etc.)
Work with a variety of databases, including CRM and real estate databases (Xceligent, Costar, LoopNet)
Manage email distribution list and company inventory lists
Manage photography, videography and graphic collateral
Follow local, regional and global real estate news
Create new and innovative ways to promote the company, our brokers and our services
Provide assistance and communicate effectively to support team, brokers and vendors
Contribute to planning events (internal and external)
Assist with research utilizing available resources
Assist with special projects as needed
Adobe Creative Suite, Microsoft Office and PowerPoint skills a must
Strong business writing skills

128

Senior Marketing Performance & Analytics Manager Resume Examples & Samples

Apply advanced analytical techniques such as attribution modelling and predictive based analytics
Work hand-in-hand with the different teams (digital/programs/content/insight) in the MSO and Insights function team focused on analyzing the optimal ‘pre-customer’ experience across multiple channels, extracting full value from the technology and data at their disposal
Support field marketing to enhance the lead lifecycle journey and maximize conversion through through performance and analytics insights
Through performance insights assist, the programs team in the population of a framework with the most compelling content and persuasive messaging
Work with the marketing technologists to define the business requirements for new technologies and data integrations to support those capabilities
Design pilot projects and proof of concepts to test new capabilities, they will then be required to adjust the marketing operating model and provide training to ensure that field marketing and program teams continue to take full advantage of the tools at their disposal
Establish a strong relationship with key stakeholders and functions across the marketing organization (to include MSI, Digital, Programs and Content) as an extended member of the team
Establish consistent reporting processes and cadence for the region incorporating all areas of potential insight that encompasses bought, owned and earned marketing data
Proactively identify and make recommendations on poor performing activities (i.e. content, digital, engagement & conversion)
Develop best practices, customer data analysis methods and activity optimization plans
Analyze business problems for routine or specialized decision making; Runs complex queries, synthesizes analyses, and is responsible for the preparation of standard and ad hoc reports.Responsible for transforming data into actionable insights for Demand Center as it relates to their region/countries
Responsible for establishing and managing the communication strategy that will enable transparency of metrics across the organization to key business partners
Define and drive appropriate governance for analytics with clear standards around data usage, analytic approaches and decision-making aligned to central team
A key to your success will be your ability to manage projects in a cross functional environment that will span a talented team of demand center, marketing ops, digital marketing, field marketing and creative professionals
Ideally Marketo and SFDC certified
Strong Excel and Access skills
An efficient and organized individual with strong people skills, quick to learn especially with regards to new technology
Significant experience in a Marketo deployment
Experience with SFDC reporting and integration with Marketo
Ability to drive commercial focus in the metrics that Marketo reveals about marketing performance
Experience of working with remote international teams
Self-starter with a passion for solving hard problems, comfortable with ambiguity
Strong presentation skills and the ability to present data in meaningful and accessible ways, and adapt to the audience

129

Senior Marketing & Innovation Resume Examples & Samples

Lead team responsible for acquisition across off-site media, on-site merchandising, associates and referral programs
Bachelor's degree in marketing, business management, or a related discipline
8+ years of relevant work experience in marketing, brand management, social media marketing, display advertising, and search engine marketing
Proven experience managing high performing marketing teams
Senior level marketing responsibility and proven track record of success developing plans, managing marketing budgets, and delivering results
Possess a keen eye for visual design and editorial
Strong understanding of direct response marketing principles and methodologies
Ability to think strategically and execute tactically, delivering results from concept to completion
Strengths in problem solving, issue-resolution skills, ability to work in an extremely deadline-driven work environment, attention to detail, and ability to multitask are essential
Master degree in marketing, business management, or a related discipline
10+ years of relevant work experience in online marketing, social media marketing, display advertising, and search engine marketing
Outstanding collaboration skills, with proven ability to work with multiple stakeholders
Experience owning and managing multiple projects in a fast-paced, dynamic environment; strong bias for action
Experience working with international counterparts to localize global campaigns
Experience focusing on customer on-site experience to increase customer journey and conversion
Experience in experiential marketing

130

Senior Marketing Associate Resume Examples & Samples

Local point of contact for all Marketing-related needs from the Sales team whilst working with sales and marketing to develop initiatives including sales collateral and campaigns
Monthly updates to marketing materials in both English and Mandarin
Working closely with Investment Marketing, Design and Compliance teams
Project management of marketing collaterals - brochures, flyers etc. including content writing or adaptation of existing copy for an Asian audience
Delivery of the Asia advertising plan and branding efforts in the region in coordination with agencies and the advertising team
Ensuring that marketing materials available to clients including website content upload of literature to 3rd party websites etc

131

Senior Marketing Analyst Resume Examples & Samples

Collaborate internally and externally with partners to assist with data collection, reporting and the achievement of objectives
Provide optimization recommendations that drive KPIs established by product, marketing, operations, senior management, and others
Prior exposure to Salesforce
Google Analytics data extraction and reporting
CRM marketing platforms (IBM Marketing Cloud, Pardot, etc)
Strong curiosity and enthusiasm to learn the business and identify potential areas of process improvement
Mortgage industry or real estate knowledge a plus

132

Senior Marketing Director Resume Examples & Samples

15+ years’ experience in a marketing role in medical device, healthcare or CPG industry (13 years with Masters)
People management/development experience
Experience developing comprehensive global business assessment, marketing strategies and tactics to deliver on the overall business objectives
Experience presenting to C-Suite audience the economic value of a portfolio
Global marketing role living outside the US
Previous sales experience, preferably in Medical Device
Cardiac Implantable therapy domain knowledge helpful

133

Senior Marketing Analyst Resume Examples & Samples

Partner with corporate marketing leadership and business stakeholders to define a long-term reporting roadmap
Own the design, maintenance and delivery of marketing’s reporting suites related to leads and conversions, campaign performance, marketing driven Ecommerce activity, database health and operational reporting
Provide fact based analysis that identifies the key drivers influencing the metrics
Support the corporate marketing monthly and quarterly business review processes and other critical processes, such as AOP and STRAP
Support the planned reporting infrastructure projects to deliver a Cognos reporting package, automate additional businesses into the marketing data warehouse and data taxonomy
Work with marketing analytics team members to identify gaps in the analytics infrastructure and recommend enhancements
Continuously analyze operational processes to find and implement new efficiencies
5+ years marketing or sales analytics experience
Experience with data warehousing, business intelligence tools and CRM systems; Salesforce.com and Cognos reporting tools desired
Expert MicroSoft Office skills required
Proven track record of achieving desired results without direct report authority
Excellent project management skills including the ability to formulate and drive detailed plans
Willing to travel at least 4 nights a month in North America
Experience working with business intelligence tools and data warehouses
Expert MicroSoft Office skills

134

Senior Marketing Director Resume Examples & Samples

Become accountable for the Build & Reality Play portfolio with the leadership team, defining and implementing a global category strategy, marketing innovation, concept development, setting and delivering on global consumer sales targets and managing the global profit and loss statements
Take on people management responsibilities of 6-7 people, allocating resources, building capabilities and developing core teams within the category and not least marketing functions
Build a category marketing strategy based on consumer and shopper insights as well as market and external orientation, keeping in mind consumer needs, competitive advantage and business growth
Support innovative high impact campaigns by knowing insights and trends and developing best practice with a clear starting point in consumer needs
Facilitate marketing initiatives across portfolio and functions to nurture a cohesive LEGO storyline for a balanced marketing footprint and optimal implementation across market business units
You need to have extensive experience with and deep understanding of modern communication, including digital marketing and social media
You have 5+ years of leadership experience, preferably from a commercial/marketing/communication function, enabling you to empower employees and balance own influence
You have demonstrated results in driving, developing and growing a product portfolio through a holistic perspective on value chain and stakeholder management
You are able to make choices and set a clear strategic direction, which you can communicate across cultures, all layers in the organisation and to external partners
You hold an MSc in Economics (cand.merc.) or a similar education, giving you a solid business sense, a strategic marketing mindset and a profound understanding of the marketing landscape and discipline

135

Senior Marketing Associate Resume Examples & Samples

Launch an impactful and cost efficient marketing plan that smartly employs a variety of marketing tactics; including events, mailings, newsletters, direct and digital communications, collateral development, website, public relations, advertising and speaking opportunities, among others
Understand firm-wide services that are marketed to the real estate sector to increase collaboration and coordination of cross-firm marketing efforts
Assist other valuation marketing business leaders in execution of various activities, including event support, collateral development, digital communications, website updates, marketing list development, etc

136

Senior Marketing Associate Resume Examples & Samples

Ensure the European marketing strategy for CRC aligns to the global business goals, current trends and competitive pressures
Originate, develop and individually execute creative, impactful marketing programmes in Europe, including events, direct mail, email, web pages, thought leadership, public relations and advertising
Effectively leverage PR channels
Track marketing spend and return on investment for marketing activities
Meet all budget commitments
Participate in marketing assignments for the firm as required
Partner effectively with the CRC marketing colleagues in the U.S. and Asia under the direction of the global Marketing Director

137

Senior Marketing Analyst Resume Examples & Samples

Focus on identifying and developing innovative solutions for customer pain points early in the customer lifecycle, therefore planning for a smooth onboarding journey and encouraging card use across all channels
Own end-to-end implementation of multiple technical and complex projects key to the onboarding journey
Provide consultative support to Product Teams on design/implementation while maintaining consistency of onboarding assets
Analyze channel and asset performance and collaborate with Product Owners to optimize customer journey
Partner with other members of the Consumer Management team to drive Scorecard Metrics
Oversee integration of tenured Cardmember communications to the early tenure base
Actively partner with all Product Owners, New Product Development, Co-Brand Partners, Merchant Services and Central teams
Work experience in a Marketing or Product Management function

138

Senior Marketing Analyst Resume Examples & Samples

Own end-to-end campaign development and execution for customer loyalty and engagement communications for the AIR MILES consumer products (from concept through to creative development & deployment)
Coordination of marketing calendar across all internal marketing departments for communications through both American Express & AIR MILES marketing channels
Develop and manage effective marketing messaging hierarchy – ensuring impactful value proposition messaging & alignment with broader marketing department objectives
Conduct campaign post-analysis, selecting, reviewing and analyzing diverse data sets to determine best practices from ‘test & learn’ strategies
Support product line strategy initiatives, including potential actions such as new product development and/or product refreshes
Manage creative agency relationships and A&P marketing budget
Support day-to-day external partner relationship with AIR MILES Account Team
Understand customer/competitive trends through ongoing qualitative consumer & competitive analysis
Contribute to development of annual marketing plans and quarterly updates to internal and external partners
Work effectively across broader American Express teams to deliver enhanced efficiencies, services and cardmember experiences to the Air Miles portfolio (Operations, Legal, Compliance, Technologies, etc.)
University degree required (preferably Business) and 1+ Years Of Work Experience
Experience in development/execution of marketing strategies, campaign management and business reviews
Experience in managing relationships with clients/external business partners
Strong oral and written communication skills; ability to deliver effective presentations
Very organized approach to managing workload with ability to multitask and meet deadlines
Creative mindset with strong attention to detail
Must be highly proficient in MS Office suite (Powerpoint, Excel, Word)
Credit Card Marketing or lending product management experience a plus

139

Senior Marketing Associate Resume Examples & Samples

Lead the drafting of Business Development deliverables (proposals and presentations), compiling existing materials and drafting original content and identifying appropriate text, concepts and salient points that add value
Collaborates with Graphic Design professionals to drive an integrated approach (design and communications) in business development deliverables
Handles internal departmental reporting and project tracking functions
Participates as a strong team member of Americas. Marketing, actively contributing to Marketing initiatives

140

Senior Marketing Analyst Resume Examples & Samples

 Responsible for administration of web analytics, the upkeep of web analytics tools, configuration, and user access management. Maintain Adobe Site Catalyst, Google Analytics and other data tracking systems that are being used by company at the moment. Conduct data tracking solutions and implement, tagging validation, troubleshoot and ensure data integrity, and manage reporting logics for consistency and insight delivery. Provide data-driven recommendations for marketing and customer strategy optimization
 Work collaboratively with cross-functional teams to define data tracking and reporting requirements for the company’s web site, external and internal marketing channels and campaigns, as well as specific customer dimensions. Interact with development teams to provide implementation requirements for Adobe Site Catalyst, Google Analytics and other tools
 Use different developer tools, debuggers to test and provide quality assurance feedback to the various development teams to ensure data accuracy and integrity. Consolidate and validate data, generate tracking code (standard/custom), and troubleshoot existing implementation
 Work in multiple data systems (internal and external if any) to map traffic data, channel data, transactional data, offline data, and/or any 2nd and 3rd party data to create a single view of customer. Analyze user behavior across devices (mobile, tablet, and desktop), marketing channels (Earned, Paid Search, Display, Direct, Social, Referrals) as well other customer segment dimensions. Perform ad-hoc analysis as necessary to answer business questions and drive decisions
 Provide reports and dashboards with insights that drive improvement in the business. Provide support to management team by reporting marketing and overall channel and customer performance on a regular basis. Effective and persuasive presentations (verbal and written) for project teams and business leaders for insight delivery. Lead creation and completion of Multivariate and A/B testing documents (from hypothesis creation, influencing creatives to identifying success metrics) and posttest analysis
 Build and improve processes and guidelines to facilitate data tracking and analytics project implementation, create documentation relating to existing processes and suggestion/presentations for improving those processes
 Train internal teammates on use, implementation and validation/troubleshooting of Adobe Site Catalyst, Google Analytics and any new features
 Research and evaluate new tools/capabilities in the analytics industry
 Serve as a liaison to vendor partners to ensure success with a variety of projects
 Other duties as assigned

141

Senior Marketing Associate Resume Examples & Samples

Will provide sales support by answering and/or resolving customer questions and /or issues on assigned products both telephonically and in person
May develop and/or initiate the development and production of marketing support material (e.g. product brochures, mailers, product update memos, etc.)
Will manage product pricing and margins
Will provide product training to new sales representatives and others as requested
Provides significant input and assists in managing the new product development process
Assists in customer site visits
Will present product lines to Sales Representatives and all current and potential customers
Creates branding and marketing campaigns for respective product lines
Will submit monthly reports on assigned topics
Other duties as assigned by manager
Has the independence and authority to perform required tasks to ensure all provisions of the quality system are met
Able to routinely make a decision which may affect immediate operation and have a company- wide impact
0-2 years in a marketing, sales or related position
B.B.A. or B.S. in business with an emphasis in marketing or a related discipline preferred

142

Senior Marketing Associate Resume Examples & Samples

Develops, strategizes and creates content including print, video and web that helps promote the Milken Institute School of Public Health across all communication assets
Assists with school brand management including strategy and creative execution
Assists with photography at school events and for headshots
Manages social media channels, digital announcements and weekly newsletters
Develops and executes digital marketing strategies to assist in student recruitment
Manages outside publication, marketing and public relations vendors
Oversees, writes and produces the annual progress report as well as student services recruitment materials. Interacts with student services and development in the production of all print and video material
Develops and executes internal communications strategies
Interacts with other University schools and departments to cross promote school events and other initiatives
Provide extensive planning and promotional support for school wide events
Performs other related duties as assigned. The omission of specific duties does not preclude the supervisor from assigning duties that are logically related to the position

143

Senior Marketing Generalist Resume Examples & Samples

Bachelor degree or above, at least 5 years Marketing experience
Strong marketing intelligence background, mastering in marketing research & analysis methodology
Industrial domain knowledge, be familiar with BMS / Security / ELV related offering, be acquainted with building life cycle management
Strong self-motivation, ownership, execution power & problem-solving skills
Excellent MS Office Tools skill
Fluent in English, Cantonese and Mandarin
Previous sales function experience
Product / offering management related experience
Marketing communication / event management experience

144

Senior Marketing Associate Resume Examples & Samples

Designs elegant solutions for complex problems
Transforms ideas and concepts into concrete interfaces
Understands the need to balance form and function to accomplish our business goals
Recognizes the importance of the user, but also respects business goals and technical constraints
Works well under the direction of others and independently as needed
Can collaborate with other designers, developers, and stakeholders
Follows instructions with superb attention to detail
Has a familiarity with current UI and UX mobile design patterns and responsive/adaptive best practices
Has a basic understanding about how front-end code (HTML, CSS, JavaScript, etc.) is used to build interfaces
BA or BFA in Graphic Design or related discipline required
Minimum of 3 years of work experience (creative agency, marketing for premium or luxury experience preferred) that includes web design, HTML and CSS programming experience
Strong track record of senior design experience for leading / luxury brand
Highly conceptual and proven ability to interpret and adapt existing brands to the digital space
Expertise in Abode Photoshop, Adobe Illustrator, InDesign and Dreamweaver required
Experience with photography and video / motion-based art direction and production preferred
A core understanding of branding, strategic and marketing considerations
A core understanding of industry best practices across digital channels
A fundamental understanding of designing for different technologies and platforms
Solid understanding of responsive design
Cross-platform OS knowledge – Android / iOS experience required
Proven ability managing multiple, on-going timelines, as well as daily “rush” asks
Flexibility to adapt to design requirement changes
Knowledge of optimizing graphics for different platforms

145

Senior Marketing Analyst Resume Examples & Samples

Experimentation:Coordinate tests that provide even more data about user cohorts’ engagement with our content, expanding our intelligence beyond what usage dashboards report. This work could include understanding how to best write messaging, select accompanying videos and photos, schedule posts, etc. In each case, the Marketing Analyst will formulate a hypothesis and test structure, and then collaborate with Content Optimization and Audience Development colleagues on execution
Performance Analysis: For all recommendations above related to customer cohorts, content optimization, monetization opportunities and experimentation, the Marketing Analyst will track performance, publish and present detailed results, maintain a library of findings, and answer questions from colleagues
2-3 years’ experience in an analytical role, with proven ability to translate insights into action

146

Senior Marketing Analyst Resume Examples & Samples

Be a critical member of Brand Communications team, specifically focusing on Aquafina TM and will help lead key initiatives in support of the achievement of current year volume and sales growth targets for the brand
Collaborate and partner with internal/external resources (agency partners, media, PR, Insights, Analytics, legal, trademark, public relations, agencies) to deliver against Aquafina's marketing imperatives
Support development of Aquafina TM national Comms plan, including concept development, consumer engagement, experiential, content development
Partner with the Consumer Insights team to leverage market insights, custom research and syndicated data (i.e. IRI) to support brand objectives and drive deep understanding of consumer
Partner with Sports Marketing, Commercial and Media to develop long term strategic plan for leveraging sports platform/property integration and activation
Minimum Qualification: A minimum of 2 years prior Marketing and/or other relevant experience (if undergrad degree only) OR 1 year of prior Marketing experience (if Advanced Degree.)
Demonstrated grasp of consumer centric brand marketing fundamentals
Ability to effectively work and collaborate on cross-functional teams
Excellent multi-tasking, project management, and prioritization skills
Strong attention to detail, self motivated and curiously minded
Working knowledge of the current digital and social platforms
Good balance of art (creative, ideas) and science (data, analytics)

147

Senior Marketing Analyst Resume Examples & Samples

Support the design, coordination, execution and updating of ongoing primary and secondary market research activities, including car parc data gathering, market size analysis, vehicle fitment data collection, writing, reporting and presenting
Drive 3rd party vendor to analyze car parc registration data by city and car parc fitment analysis
Data analysis to understand market potential by product group by city to identify growth opportunities at city and regional level
Lead annual pricing survey project to understand price movement through value chain for key players in the market in order to support price decisions
Competitors product marketing and brand communication activities monitoring to guide VARTA brand communication and product marketing activities planning
Plan, design and execute marketing survey projects for continuous improvement for brand building, product development and marketing programs. The marketing survey projects includes but not limited to brand funnel tracking, consumer purchase journey, product usage and attitude, pricing study along value chain, customer and consumer feedback on marketing programs
Perform other related projects as assigned
Bachelors degree in Marketing, Business Administration or related discipline
Preferred 3 years’ experienced in market intelligence, research, analysis or strategy development preferably in an engineering, manufacturing or science environment
Experience implementing and developing market intelligence or knowledge management portals
High degree of comfort and skill in using analytical tools and systems
Demonstrated communication and presentation skills

148

Senior Marketing Analyst Resume Examples & Samples

Monitors light and commercial vehicle and engine markets
Provides baseline data to support the market research team
Defines the company view of the global markets for the Long Range Planning window
Conducts market research and gathers market intelligence utilizing internal and external resources
Maintains relationship with outside data providers
Collaborates with internal resources to disseminate market data throughout our organization
Develops deep understanding of customer powertrain product portfolios
Bachelor’s degree in Business, Marketing or Engineering
1-3 years market research or engineering experience
Broad technical understanding of light and commercial vehicle powertrain
Team player and strong communicator
Proficient with MS Office suite

149

Senior Marketing Analyst Resume Examples & Samples

5+ years market research or engineering experience
Bachelor´s degree required
Masters or MBA (or equivalent work experience) desirable

150

Senior Marketing Analyst Resume Examples & Samples

Present ideas and work to leadership: Create and share presentations with senior leadership, Chief Marketing Officer, leaders of other functions
5+ years of experience in insurance, marketing, management consulting, advertising, or other analytical field
Must Have

151

Anal Senior Marketing de Produto Resume Examples & Samples

Gather aftermarket information (parts suppliers/competitors, prices, parts application lists, etc.) to prepare the Product Lines Requests
Manage the development & expansion of the ACDelco product lines
Participate on the Aftermarket Product Center forum (APC) providing data & inputs to support them thru the product lines development process
Provide data to produce parts catalogs and other “point of sales” material to support ACDelco customers
Over 2 years of experience on aftersales automotive segment
Deep knowledge on Office Package (mainly Excel, Access and Power Point)
MBA or Post Grade on Marketing desirable
Knowledge of Brazilian car park (brands, models, etc.)
Knowledge of aftermarket segment (parts suppliers, parts brands, parts distribution channel, etc.)
Initiative and good interpersonal relationship

152

Senior Marketing Analyst Resume Examples & Samples

Position leads in-depth analysis approaches to profile customers, products and campaigns
Develops insights, recommendations and reports, from data for internal clients. Leverages customer data / intelligence derived from CRM/DBM/usage platforms
Proactively surfaces sales and marketing opportunities to clients
Leads analysis projects that support strategic business decisions, as well as, tactical marketing programs
Manage projects that integrate data from our content systems into our marketing and sales analytics and lead delivery platforms
Develops close working relationships with business clients to understand their objectives and opportunities to support client's key business initiatives
Provides tactical and strategic marketing and analysis support to business clients including: customer profiling, sub-segmentation, customer lifetime value analysis, suggestive selling models, targeted prospecting, customer business views, and campaign management and tracking
Proactively identifies opportunities to generate revenue and cut costs by identifying potential new markets, monitoring customer shifts, purchasing patterns, etc
Outlines and defines appropriate analytic approach for various client needs
Summarizes analytical data into user-friendly reports translating highly technical, detailed data into appropriate recommendations for marketing and sales actions
Retrieves, transfers, uses and understands data from an enterprise data warehouse, sourcing information from disparate sources
Interprets and translates detailed, tactical and summary data to help make informed business decisions
Delivers projects within the constraints of scope, time and cost to agreed levels of quality, within the organization’s project management framework
Defines, documents and manages smaller-scale projects with minimal supervision, working with multiple teams that may have differing priorities and working/cultural practices
Ability to generate data and insight on customer trends
Thorough working knowledge of spreadsheet, business intelligence tools (e.g. Business Objects), CRM applications like Salesforce.com, database applications, and Microsoft Suite of products (especially Access)
Familiarity with enterprise data warehouse tools and product usage tracking systems
Demonstrated project management and organizational skills
Prior database marketing and analytics experience in roles of increasing scope
BEHAVIORAL COMPETENCIES
Focusing on Customers
Collaborating across Boundaries
Driving Results

153

Senior Marketing Analyst Resume Examples & Samples

Builds and manages marketing data systems including marketing intelligence platforms, ad serving platforms, DMPs and others
Develops and communicates actionable business insights
Leads development of consumer segmentation across campaigns
Provides marketing intelligence, reporting and visualization
Is responsible for marketing data stewardship, warehousing and transformation
Develops platforms and systems that allow marketing managers and business leadership to report on the performance of vendors/campaigns
Undertakes in-depth analysis of campaigns in order optimize performance and also to communicate the efforts of Performance Marketing to senior leadership and the larger organization
Meet or exceed quarterly growth goals within target cost objectives
Identify and onboard new vendors as needed, including contract negotiation, internal system setup, legal review/approval as needed
Work with partners and agencies to develop and deploy best-in-class creative through analyzing, understanding and communicating objective data and test results
Builds positive relationships with peers, departments and vendors (team player)
5 – 7 years of experience in marketing analytics or related field
BA/BS degree is required
Strong technical background required, including SQL proficiency and development experience
Strong analytical skills required, Tableau experience preferred
Must be able to work independently, handle multiple projects to completion in a fast-paced environment, and collaborate effectively at an advanced level
Self-motivated, directed person; ability to build strong, lasting business relationships; ability to understand the customer and market trends
Strong interpersonal communication skills - ability to present at all levels of the organization and a positive public representative
Must be able to successfully pass a pre-employment criminal background check

154

Senior Marketing Director Resume Examples & Samples

Lead the product management team from product concept to post launch evaluation through the product life cycle process in partnership with the development, manufacturing and field sales teams
Collaborate with the leaders of the R&D, Sales and Operational teams to help identify, define and drive new business / product opportunities
Develop a comprehensive brand strategy that enables both current and future plans in the B2B and B2C channels impacting brand perception among healthcare professionals and consumers
Develop and implement product marketing plans and sales support
Interpret clinical data, guidelines, and competitive landscape to define product benefits, positioning and messaging to effectively drive utilization. Work closely with R&D and other departments to ensure products meet objectives within defined target timeframes
Lead the execution of consumer marketing plans driving awareness and ecommerce activity utilizing online and offline tactics including: SEM, social media, CRM, demand generation and public relations
Develop and maintain competitive analysis and define differentiators
Conduct insight driven market research and customer visits to continually assess product relevance and messaging
Oversee product lifecycle process and drive communications both internally and to customers
Develop market segmentation analysis, competitive and SWAT analysis and pricing recommendations
Analyze customer satisfaction, profitability, forecasting and gross margin for assigned products and services
Collaborate with all departments to create key pre-launch and launch deliverables/tactics for existing and new products
Coordinate with Sales Training to facilitate effective product training and to develop and roll out all materials to the field teams ensuring alignment with strategic objectives
Coordinate efforts of internal cross-functional teams to ensure timely execution of tactics and programs within specified budgets
Analyze and interpret information on competitor intelligence – including competitors’ offers, value propositions, alliances and market relationships, and activities that are impacting on Client’s market share
Orchestrate the businesses out-bound marketing program and sales campaigns through web development, e-media, trade shows, white papers, press releases and other media

155

Senior Marketing Analyst Resume Examples & Samples

Coordinates the evaluation and review of strategic initiatives and business development opportunities. Provides in depth financial modeling and analysis, including all necessary economics
Collaborates with various groups within the Marketing organization to ensure alignment with organizational strategies. Also acts as a liaison between Marketing, Corporate Development, the operational Strategy group and Business Planning & Analytics
Works closely with cross functional team to assist with Tabs system administration and provide support for customers who are unable to load at a terminal
Identifies appropriate metrics and provides Marketing management all necessary reports and analysis of strategic recommendations and business development initiatives
Prepares high level presentations, as well as ad-hoc requests for management review
Directly supports manager in developing brand strategies, along with any new business development opportunities
Applies in-depth understanding of project planning and monitoring tools, varied methods of project execution, estimation, and risk analysis to implement large / multiple projects effectively
Minimum of an undergraduate degree in business administration, marketing, accounting or related discipline is required
Minimum 5 years related experience with reporting and financial analysis is required
Strong Excel and PowerPoint skills are necessary
Experience with SAP SD/MM preferred
Some travel is required

156

Senior Marketing Campaign Operations Manager Resume Examples & Samples

Understand business objectives to enable optimal delivery of marketing solutions
Works closely with client and able to assess MCM (Multi-Channel Marketing) capabilities & needs
Provide best practice/strategic guidance on how best to utilize the Campaign Management Tool and data to drive client business objectives to maintain and expand client engagements
Translates Go to Market Strategy into actionable MCM strategy
Manages project teams including both internal and external resources in the design, development and delivery of MCM campaigns
Develop and manage integrated project plan (in MS Project) for all vendors and internal client activities
Identify dependencies / gaps in the plan and provide guidance to address identified risks
Identify and document spend across all channels for the campaign / tactics (in client approved templates)
Approve metadata requests to ensure accurate and meaningful measurement
Provides support to Brand Managers/MCM Strategy Leads and relevant other internal and external stakeholders
Bachelor’s degree with 5 - 8 years of related experience including consulting and pharmaceutical and/or healthcare industry experience. Master’s degree preferred
Must have experience with MCM (multi-channel marketing), CRM (client relationship management), and/or database marketing
Extensive knowledge/experience in digital marketing
Knowledge of pharma brand marketing (agency, consulting)
Demonstrates excellent project management, relationship building and client influencing skills

157

Senior Marketing Analyst Resume Examples & Samples

Utilize business intelligence tools to create interactive reports and dashboards to help operators understand their business and make data-driven decisions
Manipulate and analyze large datasets using data discovery and visualization tools and perform statistical analysis to produce relevant insights to the business
Analyze trends and KPIs related to customer behavior, loyalty program reinvestment, slot and table performance, hotel revenue management, etc
Perform regular data quality audits on existing data in the data warehouse
Assist with financial reporting and analysis
Deliver superior internal and external guest service the Pinnacle Way by ensuring every interaction includes our PEAK Service Standards, and work harmoniously with fellow team members
Perform related duties and responsibilities as required
BA/BS in a quantitative field such as Mathematics, Computer Science, Statistics, Physics, or Economics is preferred
Knowledge of relational databases, SQL, and other programming languages preferred
Strong communication skills required

158

Senior Marketing Analyst Resume Examples & Samples

Utilize modeling software tools (SAS Enterprise Miner, R, SPSS) to perform data analysis, response modeling and advanced analytics
Perform data cleansing, merge data sets
Master’s degree in quantitative field (preferably statistics)
4 + years of on-the-job analytical experience building predictive models and using SAS
Direct Marketing / Direct Mail experience highly recommended
MUST have Experience performing analytics in: Consumer Finance, Retail Banking or Healthcare

159

Senior Marketing Analyst Resume Examples & Samples

Marketing reporting
Data mining to provide direction on future campaigns
Analyzing the results of past campaigns
Performing ad hoc analysis in support of Marketing
Presenting results and possible areas for improvement
Partnering with IT and the database team to manage requirements and expectations tied with Data Analytics and reporting efforts around our members
Work with business partners to understand requirements and designs for reporting and information exchange tied to our members
Bachelor’s degree in a quantitative field such as: computer science, statistics, applied mathematics, economics (similar degree preferred) or equivalent experience with demonstrated proficiency
5+ years of experience as a database analyst specifically with large databases
Advanced level of proficiency utilizing SAS/SQL
Advanced level of proficiency with Tableau
Intermediate proficiency with MS Access, Excel, PowerPoint and Word
Marketing Analytics experience
Experience utilizing Oracle and DB2 Database tool
Able to hit targets and goals with little tactical supervision; must be comfortable succeeding in a self-directed, deadline-driven environment
Strong work ethic – "Do whatever it takes" and “Can do” attitude
Self-motivated professional who can work independently or closely with program managers
Professional, confidence-inspiring personality, style and presence
Strong presentation skills – experienced presenter in group setting to both technical and business audience
Proven, effective written and verbal communication skills
Personally motivated and the ability to drive the completion of deliverables on time and with appropriate rigor & urgency
Ability to develop and recommend new processes, new analytics concepts, and new data approaches
Continue to proactively present trends and insights in new ways to improve the acceptance and understanding of metrics
Innovative and proactive approach in challenging the status-quo, driving for continuous change and improvement

160

Senior Marketing Technologist Resume Examples & Samples

DESIGN: Works closely with Stakeholders and Agency Partners to develop and document technical designs from business requirements / specifications, considering architectural, as well as programmatic aspects of the agreed-upon solution. Prepares and validates time estimates for development modifications, enhancements, new application software, or any other technology requirements. Follows appropriate internal processes, as well as established industry standards for software design
DEVELOPMENT: Develops software and database solutions based on approved design. Writes new programs or refactors code for existing applications as necessary based on project requirements. Follows appropriate internal processes, as well as established industry standards for software coding, documentation, and code management
TESTING: Assists Quality Assurance resources to create test plans, test files, and scripts for unit testing through integration and regression testing. Performs testing as required & documents results. Follows appropriate internal processes, as well as established industry standards for software testing
IMPLEMENTATION: Follows appropriate deployment, change management and implementation procedures. Ensures that appropriate technical and functional documentation is prepared and stakeholders are informed
SUPPORT: Maintains advanced WordPress plugins, themes, widgets, and other customizations linking to APIs
Experience reviewing existing systems and understanding their architecture and functions
System documentation experience (i.e., technical design documents, system manuals) preferred
Great verbal and written communication skills
Ability to effectively lead a multi-disciplinary team to deliver software systems
Solid understanding of all parts of Software Engineering (e.g. Requirements, Design, Implementation, Testing) and the Software Development Life Cycle (SDLC)
Experience managing iterative or agile software lifecycles on technology projects
Amazon Web Services
Microsoft Azure Cloud Services
Microsoft SQL / MySQL
Version One Experience
Agile / Scrum Experience
Google Analytics Experience
SEO Optimization Experience
Minimum of 5 years of experience in solution design, systems integration, package implementation, and/or interactive design, and architecting Microsoft technology solutions
Minimum 7 years of experience in IT primarily in PHP, HTML/HTML5, WordPress, and GitHub

161

Senior Marketing Associate Resume Examples & Samples

Define, plan, schedule and control project activities, apply creative and strategic thinking, technical and project management skills to satisfy project requirements
Accountable for the execution, management and quality control of multiple digital projects from concept to completion ensuring stakeholder satisfaction and meet all timeline milestones
Serve as point of contact on projects, clarify strategic requirements, explains complex ideas clearly and manage expectations
Lead website migration of corporate websites
Be the owner of CMS and Governance Processes
Ensure all security, risk, legal and compliance requirements are met
Lead and inspire teams by communicating vision for the project
Conduct and lead kick-off and status meetings regularly with clients and the internal team, ensure thorough communication with all stakeholders at all stages of every project
Proactively communicate with clients about production recommendations, risks, challenges and solutions
Contribute to ongoing improvement of internal processes to allow for smooth execution of projects and improved efficiency across departments and project team members
Be passionate about delivering the best creative without jeopardizing schedule and budget
A Bachelor's degree and seven to ten years of hands-on project management or product management experience in the digital space
Strong understanding of digital technologies and trends
Agile Project Management experience a plus
Ability to qualify innovative ideas with top-notch research and industry knowledge
Excellent oral, written, and presentation communication skills
Must be extremely organized, detail-oriented and capable of self-managing and multi-tasking in a fast-paced, demanding environment
Stress-tolerant, quick thinking and accurate
Ability to apply critical and strategic thinking
Strong interpersonal communication skills as a team leader and team player
Flexibility, initiative, dedication, and the ability to work with minimal supervision

162

Senior Marketing Associate Resume Examples & Samples

Manage a portion of initial meeting deliverable requests (i.e. intro JLL placemats with some customization to industry and client issues)
Assist in strategy, development and implementation of industry-specific IPS self-serve templates
Assist regional BD Marketing leads in the development of prospective client deliverables, including but not limited to
Proposals, as needed: participate in and schedule preparation conference calls; gather baseline; proofread content; manage information gathering and compilation for non-standard responses; design RFP covers; design/compile thematic graphic elements and executive summaries
Presentations, as needed: participate in and schedule preparation conference calls, consider strategic approach ideas for the meeting, gather/create graphics, compile content/assist/design presentations, flip books, interactive PDFs, brochures, placemats, websites, banners, etc
Have an understanding of and assist with IPS America’s business development intranet (i.e. Connect) initiatives, focused on but not limited to broker-self serve interfaces
Regularly review newly completed IPS proposals and presentation content from all regions, identify new content and add to BDC and IPS toolkit items where appropriate
Participate in BD and Creative calls to identify and implement new processes and best practices to ensure team is aware of and utilizing most effective/strategic content
Contribute to team-wide, corporate business development initiatives that are integral to the company’s success
Drive improved pitch and proposal results by tracking win/loss outcomes and adjusting strategy as needed

163

Senior Marketing Insights Analyst Resume Examples & Samples

Creating, refining and utilizing advanced financial and analytical models to perform analyses of various marketing programs and tests, including but not limited to promotional activities, new product development, limited-time offerings, menu strategy, rewards/loyalty program, pricing, and advertising/media effectiveness
Proactively identifying opportunities to increase sales and profitability from existing and proposed marketing programs
Translating data findings into clear, concise, actionable insights and presenting recommendations to key stakeholders with an effective and unbiased approach
Bachelor’s degree in Business Administration, Finance, Economics, Mathematics or related field required. MBA or Master’s degree with an emphasis on Finance or Analytics a plus
6+ years’ experience in data analysis, modeling, or planning experience, preferably in a national multi-unit restaurant or consumer products environment. Exposure to marketing function desired
Experience analyzing digital investments or loyalty/rewards program a plus
Expert-level MS Excel skills required with strong working knowledge of MS SQL Server Management Studio and/or other data warehousing software (ProClarity a plus)
Able to shift gears quickly, thinking strategically without having the total picture; comfortable in dealing with ambiguity

164

Senior Marketing Director, AP GFO OTC Resume Examples & Samples

A minimum of 12 years of progressive experience in setting a vision and executing in a similar integrated brand leadership role within a consumer packaged goods organization, preferably with a breadth of functional and/or industry experience is required
Experience working in a global organization and collaborating with regional groups is preferred
Experience leading in a matrix environment and cross functional teams is required
Proven success in developing strategic agency partnerships to build long term brand health and business is required
Demonstrated financial acumen in making effective business decisions is required
Experience in providing marketing thought leadership—taking consumer insight and using it to drive thinking and good decisions, is required
Demonstrated skill in executing and delivering brand leadership in a similar integrated brand leadership role is required
Ability to travel up to 30% internationally is requiredMarketing

165

Senior Marketing Associate Resume Examples & Samples

Formulated pricing strategies and forward views versus action on history
Creation of SWOT analysis, business plan or other strategic document
Completes Market/Situational Analysis and/or Sales & Marketing Plan
Begin to craft product line strategy and market analysis
Flexible to travel 10- 15%
Experience in the Chemical Water Treatment and/or Process industry
Excellent verbal and written communication skills; ability to work well in a group as a solid team player

166

Senior Marketing Generalist Resume Examples & Samples

Bachelor degree or above, at least 5 years marketing function experience
Industrial domain knowledge, be familiar with BMS/Security/ELV related offering, be acquainted with building life cycle management
Good in English, Cantonese and Mandarin skill
With sales function experience is an advantage
Possess product/offering management related experience is an advantage
Possess marketing communication/event management experience is an advantage
Good interpersonal & presentation skills, cross-functional communication skills, change management & adaptability

167

Senior Marketing Director Resume Examples & Samples

Develops, recommends, presents and implements divisional marketing objectives, programs, and strategy to editors, authors, agents, internal and external marketing teams
Help ensure revenue goals are met while managing marketing expenses accordingly
Ability to track marketing programs and make adjustments as necessary
Stays aware of marketing trends and provides recommendations of new marketing initiatives and strategies
Familiarity with market research data to be able to clearly articulate the primary benefit of each product in integrated marketing plans
Conveys key initiatives, financials, and marketing updates at various internal meetings (sales conference, retail meetings, business review, etc.) as needed
Attend key consumer and trade conventions as necessary
Develop and continuously improve relationships with key sales accounts and sales representatives
Assigns and manages internal team members to ensure overall divisional plan is implemented and executed
Researches, solicits, and implements corporate partnerships as appropriate
10+ years of marketing experience preferably in publishing, consumer products, or related industry
Experience managing a range of marketing mediums (print, radio, digital, social media, direct mail, etc)
Advanced experience with successfully developing and executing marketing campaigns
Possesses key contacts within the Christian publishing and creative industries (preferred)
Experience managing members of a marketing team
Advanced experience with publishing industry or related industry preferred
Highly proficient in basic computer applications including Word, Excel, PowerPoint, and Outlook as well as social media platforms and trends in that space
Proven ability to develop and maintain strong professional relationships with authors, agents, colleagues, and vendors
Exceptional written and oral communications skills
High level of professionalism, attention to detail, and organization
Demonstrated experience using email and social media as a marketing and sales tool
High level of comfort presenting to wide-ranging audiences

168

Senior Marketing Campaign Specialist Resume Examples & Samples

Research target market segments and develop detailed personas, including for each key decision maker appropriate demographic, psychographic and role characteristics along with their goals, objectives, and challenges
Build out and maintain the buyer’s journey for each persona, identifying their key information requirements and working across EDQ to identify subject experts and obtain the required content
Liaise with the EDQ Content marketing team to define and specify creative content and assets to drive forecasted campaign results and satisfy buyer’s journey thought leadership needs
Meet funnel marketing objectives by successfully managing primarily email marketing and webinar campaign development processes, including messaging, creative development, deployment, and reporting, with a heavy emphasis on email marketing and sales scripts
Collaborate with external agencies and cross-functional internal marketing team members to ensure consistent and synchronized message delivery
Interpret various customer and prospect data to identify key segments from within new and existing databases to ensure campaigns are targeted to appropriate contacts at appropriate times and are communicating the appropriate messages
Work closely with internal teams to gather feedback on campaign success, update them on upcoming campaigns, and plan necessary content assets for future campaigns

169

Senior Marketing Assistant Resume Examples & Samples

Participate in the creation and editing of content of marketing materials and presentations to include flyers, corporate leasing, proposals, case studies, qualification booklets, email blasts, invitations, and website content using InDesign
Create or assist in the creation of copywriting of brochures, flyers, and floor plans for exclusive building listings
Sort, prepare, and deliver incoming/outgoing mail
Assist with event planning, to include scheduling team meetings
Manage and update client database
Answer and screen incoming telephone calls
Provide backup coverage for Front Desk Administrator, when necessary
Code and submit office invoices to accounting

170

Senior Marketing Associate Resume Examples & Samples

Work closely with marketing director, partners, practitioners, and other marketing professionals to
Bachelor’s degree in Marketing, Communications, English, or related field required
Minimum of five years of marketing experience required, professional services environment preferred
Excellent Microsoft Office Suite skills required. Experience with Adobe Acrobat, InDesign, Photoshop, and Salesforce preferred
Must be able to communicate effectively with all levels of staff from entry level to partners and work well in a team-focused environment. High-level verbal and written communication skills required
Requires professionalism, diplomacy, organization, creativity, and ability to manage multiple project requests simultaneously in a timely manner
The ability to meet deadlines in a fast-paced, deadline-oriented environment. High attention to detail is essential

171

Senior Marketing Associate Resume Examples & Samples

Conduct day-to-day activities with other departments and business counterparts within Marketing, the Digital Internet Group, List Management and other stakeholder groups to execute and implement digital campaigns
Working with the Digital Marketing Group as well as other stakeholders, review web analytics and email performance data to drive marketing decisions based on customer interactions, online behavior and conversion data
Experience with web analytics a plus
Proven ability to take initiative, influences others, and achieves results in a matrix organization

172

Senior Marketing Associate Resume Examples & Samples

Plan and manage Credit Scorecard campaigns to drive conversions and engagement
Summarize performance dashboard and derive insights
Collaborate with Consumer Insights to understand consumer pain points within Credit Scorecard experience, and formulate action plans to address them
Collaborate with Analytics to shape learning agenda and optimize channel investment
Lead creative and contact strategy development
Support Credit Card acquisition campaigns by leveraging channel expertise
Bachelors degree or equivalent combination of education and experience; Bachelors in Marketing preferred
2+ years of experience in Marketing campaign execution
Experience in channel management or UX development preferred
Ability to manage and deliver multiple initiatives under deadlines
Analytical aptitude: ability to interpret performance dashboard and A/B test results
Strategic planning and execution experience in Direct Mail or digital channels
Ability to lead collaboration effort to implement complex projects
Seasoned user of Office suite (Word, PowerPoint, Excel)
Vendor or client management experience preferred
Executive presentation skills a plus
Experience with Visio, Google Analytics, SiteCatalyst or Tableau a plus

173

Senior Marketing Associate Resume Examples & Samples

Support Head of Marketing (and marketing team at large) with execution of a marketing tactics
Coordinate day-to-day creative production as it support marketing plans—circulate briefs/edits, photo research, schedule shoots, prop scouting, organize and transmit deliverables
Manage KPI tracking + reporting
Manage marketing planning calendar and roadmap, keeping reporting updates to internal teams
Help lead the launch of select new marketing programs
Work closely with social media and editorial leads on content development, planning and in some cases execution
Born project manager
Loves books
You have the ability to see the big picture, while also keeping your nose to the grindstone, delivering materials and projects on time and on budget
You are a strong communicator both in terms of regularly updating stakeholders, as well as building meaningful relationships with new and existing partners, vendors and customers
You are a right and left brain thinker, meaning you don’t shy away from assembling and understanding data as it relates to campaign performance, as well as talented in approaching creative campaign ideation
Additional desirable skills include some experience in any of the following: travel planning, event planning + coordination, copywriting, creative production coordination (marketing collateral, graphic design, video, photography), writing/design briefing, editing + editorial direction
Experience with a range of email management systems, Facebook ads/business manager, book publishing or ebooks and/or marketing to authors a plus
Minimum of 2+ years experience in project coordination or EA role in a marketing environment. Creative agency or start-up experience a plus
Experience in pulling and compiling data from any the following applications: Google Analytics, Twitter/Facebook Analytics, MailChimp
N/A

174

Senior Marketing Analyst Resume Examples & Samples

Oversee the design of marketing materials including brochures, cut sheets, advertisements, newsletters, and other promotional materials in accordance with corporate standards. May require coordination of design work by outsourced suppliers
Support short and long term planning initiatives within the Sales & Marketing team to improve VAG’s market presence
Provide project and product support to regional managers and our expanded rep network
Coordinate market research and VOC studies and present suggestions to management team for improvements
Using your business acumen and the RBS toolbox (Rexnord Business System – Lean manufacturing methods) develop, support and implement newer, more efficient processes and procedures that will improve SQDC and other key business metrics, both tactical and strategic
Participation in Lean initiatives and Kaizen events
Participate in special projects as required
Practical knowledge of Lean business practices
Demonstrate a high level of energy, drive, enthusiasm, initiative, commitments and professionalism
Excellent people, communication (written and verbal), negotiation and facilitation skills
High level of proficiency with Microsoft Office Suite (Excel, Word, PowerPoint, Outlook, Access)
Superior interpersonal, oral, written communication and problem-solving skills
Must be a self-starter with the ability to work autonomously as well as part of a team
Ability to understand and follow written and oral instructions, with acute attention to detail
Ability to adapt to unfamiliar processes and situations with minimal review/supervision
Flexibility to adapt to deadlines, changing schedules, priorities, and unpredictable events within a fast-paced manufacturing environment
Competitive Base Salary
Please review if this is correct contribution (50% match up to 8%)
Discretionary Personal Retirement Account

175

Senior Marketing Analyst Resume Examples & Samples

Manage analytical processes to effectively deliver timely, insightful and actionable analyses in support of Quill offline and email Marketing channels
Be a data expert in order to answer ad hoc questions and conduct deep dive analyses for the business using a variety of appropriate quantitative methods
Use SPSS, SAS or R and Access/SQL to automate, enhance and execute current Quill reporting, test results, analysis and statistical models
Collaborate on cross-functional projects to improve the profitability and/or efficiency of existing offline and email marketing programs
Present analytic output in order to soundly communicate to clients to inform strategic and tactical decision making and guide business decisions
Build models that relate to Customer Relationship Management (customer lifetime value models, loyalty analysis, personalization algorithms, churn models, response models, clustering etc.)
Provide statistical support for large-scale A/B, incremental or Multivariate testing
Analyze customer campaigns and promotions through testing and/or modeling

176

Senior Marketing Analyst Resume Examples & Samples

Identify trends of success and opportunity to help establish guidelines and effectiveness roadmap for marketing vehicles and placements
Education: BS or BA Degree
Minimum Experience: +4 years analytical
Preferred Experience: +6 years analytical

177

Senior Marketing Analyst Resume Examples & Samples

Enhance, document and manage the pricing practices for individual and annual requests for quotes
Conduct detailed analysis of manufacturing costs and resources to assist in developing a mix optimization strategy
Work closely with product management to understand customer needs and our value equation to assist with NPI pricing strategies
Assist product management with sales tools to effectively communicate our value proposition
Develop value models for the semiconductor industry
Undergraduate degree in an analytical or technical discipline (e.g. economics, math, engineering, chemistry, physics)
Ability to work as part of a cohesive yet geographically diverse team
Able to work effectively under pressure and meet timelines
Strong English speaking skills
Proven skills in pricing strategy establishing and implementation
Proven experience in achieving business results in a large, complex, matrix organization
Integrative thinking skills. A proven track record in leading cross-functional teams and projects to drive the organization to achieve outstanding results
Demonstrate result-oriented attitude, ability to take actions and implement effective solutions in a timely manner
MBA or other Masters degree
Experience working in a large multinational corporation
Transactional pricing experience

178

Senior Marketing Analyst Resume Examples & Samples

Prepare and deploy materials, content, and templates as required for internal communication
Coordinate with other marketing and product team members
Develop B2B marketing materials including category and strategic decks, client proposals/RFPs, sell sheets, in-house consumer marketing campaigns to promote new products
Possess a high degree of organization, and the ability to thrive in a multi-task, deadline-driven work environment
Excellent communication skills, both oral and written, to interface with internal staff, vendors and clients

179

Senior Marketing Effectiveness Analyst Resume Examples & Samples

Undertakes the production of regular performance reporting and insight generation
Executes insight generation projects with support to answer ad hoc performance questions and to ensure forecasts remain relevant and accurate
Communicates insights clearly to senior forecasting and insight manager
2+ years applied time series experience gained in a commercial environment (e.g. trend analysis/regression/forecasting)
Ability to extract commercially relevant insight from observations or results
Flexible approaches to task and project management so that can deal easily with changing business priorities
Good presentation skills in all business formats
Data visualisation experience
Coding/programming for data manipulation and automation of routines. R/SPSS/SAS

180

Senior Marketing Analyst Resume Examples & Samples

Drive the marketing planning and analysis process with a specific focus on the optimization of direct mail and catalogs to achieve traffic, demand, profitability and customer growth targets
Execute the marketing plan by implementing time-sensitive marketing campaigns and continually monitoring business performance to make in-season recommendations. Manage cross-functional deliverables and external vendors to ensure the timely and accurate execution of plans
Support a culture of fail cheaply, learn often and succeed quickly. Actively participate in hypothesis testing including test design, implementation and analysis
Participate in the advancement of targeting techniques and CRM strategies to strengthen relationships with our customers. Posses an working understanding of predictive modeling: application, evaluation and improvement
Partner with CRM, E-Commerce, Brand Marketing, Merchandising and Creative groups to ensure cohesive execution of demand plan and marketing strategy
Proactively communicate your performance against goals and regularly meet with management to discuss career path and objectives
Bachelors degree required. Quantitative degrees preferred. Advanced degree preferred
5+ years of relevant marketing experience or equivalent education. Prior direct marketing experience preferred
Strong attention to detail with superior quantitative, analytical and problem solving skills
Prior experience with campaign management solutions (Unica, SAS, etc) a plus
Ability to manage multiple projects and deliver against aggressive goals
Proficiency in data-mining software such as SAS/SQL or equivalent. Proficiency in Excel required

181

Senior Marketing Analyst Resume Examples & Samples

Partner with Workplace Marketing Director to develop annual activation calendars for Jetro and HC GPO's
Lead executional workflows across brands, cross functional teams and vendor partners to ensure flawless development and execution of Innovation and Marketing initiatives for Jetro & the HC GPO's
Unlock opportunities with Jetro for packaging initiatives and H&W programming with HC GPO's; both currently untapped
Successfully lead activation to execute projects on time, within budget and solid ROI
Own Monthly updates with sales team and customer - project status, program modifications, budget tracking, and other timely information to facilitate effective decision making
Develop effective functional partnerships and facilitate alignment
Identify any partnerships that could be leveraged to elevate customer engagement
Recap and report out on program success rates
Investigate Retail promotions that might be leveraged for Jetro & the HC GPO's and that might be applicable across the Workplace channel
Proactively identify savings and efficiencies whenever possible
Leverage consumer trends & insights to support operator need for club channel and HC consumer shifts and implications to Jetro & the HC GPO's
Own development of HC activation opportunities for HC GPO's and ultimately across WP
Lead Insights Calendar for WP identifying key insights that can be cascaded across WP
Lead content for WP Town Hall deliverables across WP customers
Work closely with Jetro and HC GPO's Directors to develop Selling Stories for BU's to appreciate size, scale and rational for providing greater support to these two valuable customers
A minimum of 3 - 5 years prior Marketing, Sales, or Management experience
Beverage/Bottler/Foodservice/Retail experience is preferred
Customer management/Account management experience or previously worked for a large c-store, retailer or restaurant customer is preferred
Creative agency management experience and experience developing and executing promotions is a plus
Prior experience leveraging consumer insights to develop effective marketing programs and campaigns desired
Understanding of Digital and Social Media a plus
General understanding of PepsiCo's bottling and distributor network and go to market process
Candidate should be comfortable with making presentations both internal and external
Must be able to initiate change management, inspire others to think differently, and collaborate with the sales team to make change happen
Candidate must be able to analyze sales data and other insights, and offer tactical and strategic solutions to solve problems and grow the business
Ability to take initiative and follow-up independently
Excellent interpersonal/organizational skills
Excellent communication and written communication skills
Highly motivated individual with excellent communication, negotiation, influencing skills
Must have impeccable follow up skills
Position requires 20-30% overnight travel

182

Senior Marketing Analyst Resume Examples & Samples

Partner with Workplace Marketing Director to develop annual activation calendars for USG
Lead executional workflows across brands, cross functional teams and vendor partners to ensure flawless development and execution of Innovation and Marketing initiatives for USG corporate operators
Unlock opportunities with USG Regional operators; currently an underserved group that account for several thousand new Micro Markets
Identify any music or sports sponsorship partnerships that could be leveraged to elevate customer engagement
Investigate Retail promotions that might be leveraged for USG and across the Workplace channel
Leverage consumer trends & insights to support operator need for vending and consumer shifts and implications to their customers
Own Activation for Connect Brands- Carbonated Soft Drinks (CSD's), Next Gen CSD's & Craft and Frito Brands for Workplace translating opportunities and advocating with Brand and Brand Integration on behalf of Workplace
Lead development of Micro Mart & Vending Turnkey Activation for benefit of USG and across Workplace

183

Senior Marketing Analyst Resume Examples & Samples

A minimum of 2 years prior Marketing and/or sales experience
Preferred: prior brand management, field marketing and/or sales experience within consumer packaged goods
Demonstrated experience pulling and analyzing business performance data with IRI and Star 2
Ability to translate data into actionable insights, strong analytical skills, and passion for knowing the business cold
Creative thinking and problem solving with a passion for brand marketing and execution
Demonstrated ability to lead cross-functional teams and effectively influence a matrixed organization
Passion for leading extended teams and agency partners to think and operate differently to identify transformative activation plans

184

Senior Marketing Analyst Resume Examples & Samples

Working with technical and business teams to optimize the allocation of spend among different Marketing channels
Analyzing Marketing results, and making recommendations to improve Marketing effectiveness
Perform traffic, customer segmentation and behavior analysis
Aggregating, organizing and visualizing data to communicate effectively to senior management
Operate closely with technical and business teams to capture requirements, conceptualize analyses and solutions, implement projects
Ad-hoc analysis and reporting

185

Senior Marketing Analyst Resume Examples & Samples

Oversee the development and execution of the Kola House social media and programming calendars across key pillars: music, design, culinary, sports, and celebrity/ influencer. Ensure alignment and support for these calendars across brand, PR, and operations. Drive awareness and growth of Project Cobalt. Provide support and inputs during the PepsiCo Strategic Plan (PSP) and brand architecture processes
Manage the Kola House programming calendar, from the development of the overall strategy of cadence and packing of events to the development of marketing materials, social support, and media buys
Partner with Public Relations and Operators to develop Kola House media plan and ensure timely delivery of all necessary assets and materials to PR (i.e. mailers, new menus, media events, etc.)
Lead Project Cobalt: project selection, liaison between PepsiCo and partners, balancing positive ROI and brand building activities
Evaluate & prioritize opportunities for licensing and work with Licensing and Pepsi Communication/ Commercialization teams to execute
Build strong relationships and collaborate with cross functional teams (Kola House Operators, Cobalt agencies, Design, Finance, etc.) to ensure strong business plans and execution
Partner with music/ sports/ non-Pepsi brands to identify synergies and opportunities for Kola House and Cobalt respectively
Manage strategy and innovation team budget to ensure efficient allocations
A minimum of 2 years prior Marketing experience (if Undergrad degree only) OR at least 1 year of prior relevant experience (if Advanced degree)
Prior brand building experience valued, but not required
Preferred: prior marketing experience within a consumer packaged goods company
Organized and strong ability to multi-task and prioritize
Ability to set an agenda and chart the course in a lean and very fast paced environment
Ability to effectively collaborate, communicate, and influence in a matrix environment
Ability and confidence to make quick decisions without full information
Ability to ensure executional excellence of overall strategy, key initiatives, and events
Ability to think out-of-the box and drive creative solutions
Ability to read and analyze financials, consumer research, and syndicated data and trends
Passion for the consumer with creative thinking and problem solving skills

186

Senior Marketing Director Resume Examples & Samples

Progressive Consumer Packaged Goods marketing experience
International/Multicultural experience is preferred
Demonstrated track record of marketing leadership, including advertising, new products and business plan development is required
Strong collaboration and communication skills are required
Demonstrated ability to influence cross-functional and senior management to impact decision-making is required
Track record in identifying winning consumer insights, growth opportunities and priorities and influencing alignment to execute against strategic growth plan is required
The ability to think analytically and strategically to understand complex or ambiguous problems or issues is required
Coaching/mentoring skills to develop marketers is required
Experience working with R&D, Market Research, Advertising Agencies, Finance, Sales and Project Management is required. Experience working with Legal, Regulatory and global partners is preferred, as is experience in working in at least one of the EMEA markets

187

Senior Marketing Campaign Operations Manager Resume Examples & Samples

Executes the multi-channel journeys and campaigns within the Campaign Management Tool, or provides direction to Campaign Management Specialist who is responsible for implementing each journey/campaign as designed, depending on the structure of the client support team
Partners with content/channel suppliers to ensure development of appropriate content files and performing campaign QA. Manage ongoing campaign metrics and reporting
Lead agency partners on behalf of the client stakeholders to seamlessly integrate with the Campaign Management Tool
Recommends improvements and alternative solutions to resolve problems as it relates to the process of implementing MCM campaigns
Provides high level input to, and ensures the development of, client reports and presentations and provides recommendations to clients based on best practice guidance

188

Senior Marketing Associate Resume Examples & Samples

Bachelor’s degree in Marketing, Graphic Design, Communications, Journalism, Public Relations, or related field
Minimum 3 years of related experience, with an emphasis on marketing in the real estate, development, architecture and/or construction industry
Excellent graphics skills
Ability to work within tight deadlines and multiple projects simultaneously
Ability to work independently with a great deal of organization
Very strong writing, editing and proofreading skills with high attention to detail
Skilled in Microsoft Office applications (Word, PowerPoint, Excel)
Advanced knowledge of Adobe Creative Suite, particularly InDesign

189

Senior Marketing Analyst Resume Examples & Samples

Manage concurrent loyalty and retention initiatives from strategy development through creative execution and analysis
Collaborate with various internal and external partners to develop and implement value-added Cardmember offers and communications
Develop and implement revenue generating enhancements for the proprietary charge business
Support the launch of new capabilities to provide new benefits and/or improve the customer experience
Work jointly with the New Product Development team to launch new product initiatives
Ensure strong partnership with the World Service organization to deliver best in class customer experience, including facilitating timely resolution of Cardmember escalations
Analyze business results to recommend and implement actions/solutions
Compile regular key indicator reports and commentary
Contribute to annual business review and marketing plan
Minimum 1-2 year experience in
Selecting, reviewing, analyzing drivers and data sets related to financial performance of products/services
Progressive development in analyzing business opportunities, recommending and implementing actions
Development of business reviews and marketing/communication plans
Proven ability to take initiative and champion a project from conception through implementation to evaluation
Strong relationship management skills
Demonstrated multi-tasking, project management, attention to detail and prioritization skills in a demanding environment
Proven ability to lead change and set priorities, with capacity to be flexible and adapt with new opportunities
Demonstrated oral and written communication skills, with emphasis on proposal development and presentation to internal and external contacts, up to senior management levels Proven analytical skills and critical thinking
Proficiency in MS Office, notably Excel and PowerPoint Personal Attributes
Logical and naturally curious mindset; seeks opportunities to learn and develop

190

Qr-senior Marketing Assistant Resume Examples & Samples

Assist in planning according Head office guide lines for the annual marketing plan for Malaysia station in corporation with Marketing officer
Support Budget planning-process of marketing and financial plans and assist in achieving the station commercial objectives
Support in the development of target-oriented campaigns based on customer segmentation and market intelligence
Ongoing measurements and optimization of all marketing budget spend to ensure objectives are being met
Ensure accurate tracking and monitoring of budget utilization and raise any areas of concern to the marketing manager in a timely manner
Prepare budget utilization report that improve understanding and effectiveness of spend
Follow-up procurement, accounting and contractual requests, policies and procedures to ensure the region is compliant with company requirements
Work with finance to ensure suppliers are paid on time
Ensure brand, messaging, style and tone consistency is always maintained
Support the marketing in the development and execution of integrated campaigns across multiple media platforms to support key distribution channels including but not limited to; travel trade, qr.com, FFP program, direct ATO & CTOs
Deliver events and exhibitions to the required organizations and region standard
Ensure the sales team are aware of and have access to product information and imager
Evaluate sponsorship proposals for and submit to the regional office
Source marketing collateral and merchandise
Support the sourcing and day-to day management of external suppliers and agencies for various projects such as advertising campaigns, event management, merchandise and collateral development

191

Senior Marketing Analyst Resume Examples & Samples

Partner with Marketing stakeholders to understand business objectives, structure key questions, and define metrics and report/dashboard structure that support business needs
Utilize multiple systems (databases, websites, partner reporting, surveys, A/B test tools) to aggregate data for reports and interactive dashboards
Perform historical and cross-tab analyses to identify trends and opportunities
Proactively identify and resolve any data integrity issues
Provide recommendations on appropriate next steps
Drive adoption and usage of reporting and metrics across the Marketing organization
Transfer expertise to junior members of the Analytics team and other Marketing teams
Minimum of 3 years of experience in any area of analytics, with at least 2 years’ experience in Marketing Analytics
Structured problem solving skills
Expert in Excel, including VBA
Experience with relational databases, and the ability to write complex SQL
Experience with web analytics tools, such as Google Analytics or SiteCatalyst
Experience with a data visualization tool, preferably Tableau
Strong statistics background, including the ability to explain statistical concepts to others
Excellent communication and interpersonal skills, including the ability to train new team members
High performing, high energy self-starter, with proven ability to work both independently as well as a member of high performance-output teams in a fast-paced, deadline driven environment

192

Senior Marketing Analyst Resume Examples & Samples

Develops comprehensive understanding and knowledge base of those business processes related to the marketing database, audience selection, and creative testing and how they impact models
Ensures standards and consistency of model development processes
Applies statistical, mathematic, and business skills to proactively identify opportune areas for adding business value
Monitors, evaluates, and communicates performance of models developed internally
Experience working in the marketing traditional and digital space

193

Senior Marketing Analyst Resume Examples & Samples

Develop methods of reporting/data and analytics and to identify and capitalize on opportunities to create demand in the North America market, substantially grow market share, and focus on long-term strategies to drive region growth
Partner with various digital marketing channels to monitor financial performance/trends, optimize spend and identify pockets of opportunity for additional growth
Understand the customer: who they are, what their travel patterns are, where they originate from/travel to and how we can grow and retain that base plus gain share of wallet
Identify areas of opportunity and testing within the website and across marketing levers meant to drive upside for the region
Benchmark marketing performance across markets, channels and products to stimulate the sharing of best practices
Bachelor's degree required, preferably in Business or quantitative field; MBA a plus
Previous experience using analytics to drive strategy, particularly in a Marketing function
Previous experience in effectively influencing across functions/teams and delivering large projects in a dynamic marketing environment
Online retail experience would be beneficial
Online travel landscape knowledge beneficial

194

Senior Marketing Analyst Resume Examples & Samples

Pulling together marketing orientated data & results regarding the performance of media and campaign activity
Analysing and reporting on behaviour of platform users across markets and devices through the creation of reports and dashboards, as well as responding to ad hoc requests when necessary
Partnering across multiple teams to coordinate and improve on DAZN’s user growth strategy, tying together marketing initiatives, business priorities, product launches and more
Monitoring subscriber acquisition and retention, identifying trends which will assist in planning marketing campaigns and the most relevant predictors of growth and retention
Working closely with the Digital and Performance media team to optimise campaigns and understanding of spend/costs of marketing activities
Working on data integration initiatives and diving into 1st, 2nd and 3rd party data to develop a deep understanding of sports fans and potential customers
Supporting future markets initiatives by gathering and analysing key data and insights

195

Senior Marketing Analyst Resume Examples & Samples

Become an expert of the corrugated product line, industry and competitive landscape
Manage supplier relationships to uphold our quality and performance standards
Collaborate with the product manager in developing business strategies and negotiating the best programs with new and current suppliers
Analyze customer feedback and market research to identify opportunities for product line growth
Review corrugated product line and analyze performance. Develop strategies to enhance profitable growth
Gather market data proactively to create pricing strategies
Analyze sales to identify and develop best sourcing opportunities

196

Senior Marketing Director Resume Examples & Samples

Building brand awareness and reputation for the Manufacturing & Logistics, Energy & Utilities business units
Creating and executing annual program and campaign strategies/plans focused on generating new revenue leveraging multiple marketing channels, including social media, internet, email, direct and account-centric marketing, advertising, sponsorships and events
Working with BU leadership and experts to develop compelling messaging and thought leadership consistent with corporate marketing strategy and positioning
Collaborating with key Cognizant stakeholders, including BU leadership, Corporate Marketing (thought leadership, advisory, AR, PR, social media, and website teams) and sales leadership to execute plans
Ensuring strategic marketing plans meet budget and demand generation goals of the BU
Working effectively with outside agencies and contractors, as needed, to ensure delivery of consistent deliverables in alignment with Cognizant branding guidelines
Tracking the effectiveness and ROI of marketing programs leveraging marketing automation and salesforce tools
Working with account executives and client partners to improve quality and consistency of CRM marketing/contacts database over time

197

Senior Marketing Analyst Resume Examples & Samples

Bachelor's Degree in quantitative field (or equivalent experience)
4+ years of experience analyzing complex data, drawing conclusions, and making recommendations
Fluency with descriptive and inferential statistical techniques, including experimental design (DOE) concepts and their application
Proficient in extracting large data sets from various relational databases using SQL (Amazon Redshift, Oracle, Teradata preferred)
Strong coding skills in at least one statistical or programming language (e.g. R, Python) to import, process, summarize, and analyze data
Ability to be flexible and work in a fast-paced and dynamic organization
An MBA or graduate degree in a quantitative field
Familiarity with marketing analytics topics (e.g. digital tactics, targeting and customer segmentation, lifetime value forecasting, and incremental response modeling, to name a few)
Proficiency with statistical and machine learning algorithms (e.g. regression, classification and/or clustering)
Experience working in a highly-collaborative environment (e.g. code sharing, using revision control, contributing to team discussions/workshops, and document sharing)
Proficiency with advanced graphics/visualization software (e.g. R-Shiny, ggplot, Seaborn, Tableau)
Knowledge of Cloud Services (AWS preferred)

198

Senior Marketing Associate Resume Examples & Samples

Develop and coordinate high impact Marketing content to build the Oliver Wyman brand aligned to business objectives/needs
Manage multiple, time-sensitive marketing campaigns across different themes and formats from an end-to-end perspective (from content creation / writing through design and ultimate delivery)
Coordinate and execute multiple marketing initiatives in a hands-on fashion, employing the firm’s and the Practice’s marketing tool set (knowledge of marketing analytics, digital channels, Marketing tactics, content-creation processes, etc.)
Facilitate appropriate reporting and status updates to Partners and Marketing colleagues as an integral member of the FS Americas Marketing team
Assist in the development and implementation of high profile client events, identifying opportunities for internal and external collaboration and partnerships
Leverage opportunities for cross-practice group marketing through facilitating collaboration on IC
Manage development of content and thought leadership, and work directly with the consulting side to hone messaging and product and internalize knowledge management capture
Working with the Head of Americas Financial Services Marketing, the Senior Marketing Associate will also work on content iteration, curation and packaging as necessary
Must stay abreast of financial services industry topics, trends, movements and influencers
Develop a gainful and evolving understanding of the thematic focus of Oliver Wyman’s competitors in general, and FS’s competitors more specifically, both main and niche
Along with defined content, campaign, and reporting responsibilities, the Senior Marketing Associate will be responsible for taking on specific projects, and or initiatives to assist with G&A, planning, coordination, execution and data/analysis efforts raised by the Head of Americas Financial Services Marketing and FS Americas partners and consulting teams
Bachelor’s degree, with a minimum of 5 years of professional work experience (experience in financial services-related business or management consulting firm a plus)
Familiarity with the financial services industry or management consulting, and willingness to gain a clear understanding of acronyms, jargon, institutions and market movements including prevailing trends across the financial services industry, including financial regulation
Prior knowledge in subspecialties like retail banking, corporate and institutional banking, wealth and asset management, finance and risk, insurance, corporate strategy, strategic IT and technology (digital, AI, machine learning, automation software, etc.), venture capital, private equity or commercial real estate, would be considered an asset
Experience creating content in a collaborative business / professional services setting across a variety of marketing channels
Excellent written/oral communication skills, with the ability to write clearly, concisely, and cogently, along with the ability to handle feedback and critique of work product professionally and constructively
Proven ability to understand and manage internal and external client expectations and work under frequent tight deadlines to meet expectations/objectives
Possess a high level of enthusiasm, motivation, creativity and confidence in skill set; be a self-starter that is results-oriented and attentive to detail with an appropriate risk mindfulness profile
Problem-solving mentality and intellectual curiosity; strong comfort with numbers, data/interpretation, metrics, analysis, technical platforms, defined focus on accuracy, precision and knowledge management capture
Strong attention to detail, pro-active, exercises flexible attitude and professional agility and able to manage uncertainty
Demonstrated ability and committed willingness to be a hands-on team player utilizing a cross section of professional skills
High functional proficiency in Microsoft Office Suite applications such as Word, Excel and Powerpoint is critical; must be able to learn new applications and platforms as required
Prior hands-on proficiency with CRM platforms such as Dynamics, ExactTarget, Salesforce, VerticalResponse, SalesLogix, EmailLabs, etc. a plus

199

Senior Marketing Analyst Resume Examples & Samples

Build and maintain relationships with the local sales teams and partners
Develop and empower partners to do multi-touch demand generation programs that build pipeline to meet quarterly goals
Build and execute marketing programs, from conceptualization to execution that engage customers, build awareness, generate qualified leads, and drive new business
Coordinate and manage all events, including seminars, tradeshows, networking events, and user group meetings
Measure ROI for all Marketing events and analyze against forecasts and past performance to identify areas for continual improvement
Work cross-functionally with sales, corporate marketing and field marketing
Should be highly process driven and analytical: developing, implementing and overseeing processes for lead/opportunity capture, routing, tracking and reporting
Track lead flow to ensure the sales team is following up on leads generated and registered
Develop metrics, reporting, and analytics to understand and optimize program drivers and impact

200

Senior Marketing Associate Resume Examples & Samples

Develop and implement strategic and targeted marketing campaigns to creatively engage our client and prospect base. Use of Eloqua as well as other email marketing programs. Train additional users on Eloqua
Lead generation and nurturing through a variety of mediums, digital as well as print
Coordinate with Research to develop a targeted impactful campaigns for regular distribution and management of white papers, research pieces, and other corporate generated materials
Create and maintain an editorial calendar for the campaigns and local website
Planning maintenance and development of local corporate website, as well as any specialized websites for specific use. Assist with PeopleFinder to ensure all contact information is correct
Investigate new ways and implement best practices to drive traffic to the local website and analyze that traffic
Lead program for JLL mapping visualization, which may include client presentations
Lead special projects, as needed
Related bachelor’s degree
4+ years directly related work experience
Self-starter with ability to plan, create and execute projects
Strong analytical experience
Strong organizational and communication skills

201

Senior Marketing Analyst Resume Examples & Samples

Work with Regional VPs to define performance metrics and dashboards and create monthly business reviews
Work with Regional Procurement and Supplier Management teams to support strategy, negotiations, and management, as well as fully objective analysis and reporting of departmental performance
Find, improve, consolidate, organize, QA, analyze, and present or report on, large amounts of supplier data from multiple sources
Adjust to and work with information uncertainty, changing priorities, and a data infrastructure and process that are works-in-progress
Create structure around supplier data, incorporating contract data, operational data, and invoice data, which facilitates efficient ad hoc reporting and trend analysis
Build rapport with colleagues of other departments to improve information and ask questions to determine if the available data is effective for your purposes
Build structure and documentation to support growth
While primarily working with Supplier Management, which integrates into all product lines, this role will also be asked to work extensively on other areas within Product Marketing
Undergraduate degree in a quantitative field
4 - 8 years of professional experience
Proficient manipulating large data sets in Excel to extract useful information
Proficient at building financial models in Excel
Proficient with Word and PowerPoint
Be able to function within SharePoint
Able to take ownership of areas of responsibility, take initiative, work independently, and develop recommendations
Ability to work in a fast growing entrepreneurial environment, while building a sustainable and scalable structure
Ability to work well under pressure and effectively handle multiple and concurrent tasks
Ability and desire to work as part of a high performing team
Strong mathematical comprehension
Effective written and verbal communication skills in English
Ability and willingness to listen, communicate effectively, and work with other departments

202

Senior Marketing Innovation Manager Resume Examples & Samples

Define and develop experiments to provide learning opportunities to help solve some of our most important marketing challenges by doing things differently
Demonstrate and promote the resulting learning across the function to guide and inform thinking
Contribute to solving todays marketing problems through the lessons of failure and success by doing things that have genuinely “never been done before”
Identify external inspiration to ensure that we are focused and can learn from outside sources
Channel expertise extending across digital, mobile, content, social and video
Data analysis, measurement and segmentation skills
Adept at targeting audiences and providing personalised branded experiences

203

Senior Marketing Analyst Resume Examples & Samples

Collaborate closely with the Audience Engagement and Email Production teams to manage and coordinate all email tactics within marketing plans for sold Global and regionally-focused activities for Medscape Education. More specifically
Develop a strong understanding of the education product portfolio in order to assist in the creation of key strategies to target the right audience for email recruitment
Establish and maintain relationship with email production team; orchestrate email marketing campaigns and oversee deployment of direct response tactics
Perform deep-dives of email marketing campaigns to inform best practices where it comes to email deployment – for different Educational products
Collaborate with Design and Email Production teams to develop/update promotional materials (e.g. new email templates) for current and newly developed products
Oversee overall activity performance and analyze email response rates on a daily/weekly basis (with particular focus at the end of each quarter) in order to quickly adjust marketing campaigns to meet aggressive revenue goals
Perform revenue-pacing analyses based on activity performance at the end of every quarter – to provide upper management with daily status updates
Assist with Competitive Intelligence market analyses
Assist in providing ongoing reporting and analysis to inform and support business decisions by
Creating and disseminating monthly summary reports (eg, activity tracking reports) that will help drive business decisions
Understanding the key drivers and audiences for each business unit and their specific marketing potential
Establishing and creating documentation around new processes derived from email testing results
Work closely with the WebMD team to plan and coordinate marketing campaigns for patient education activities and track performance
Provide ‘Search Term’ and other WebMD engagement metrics in order to support pre-sales efforts via data tracking in Omniture
Set up and track data reporting for activities, and provide weekly and monthly updates to Program Marketing and Revenue Management teams respectively
Perform key metrics analyses to inform marketing execution team of best practices
Work with internal teams and senior management to share internal promotional data, as well as provide insight into new market trends and promotional methods that may improve Medscape Education’s current promotional strategies
2+ years of related work experience in the digital or email marketing space; specific background in the healthcare industry and direct-to-physician/healthcare professional marketing experience a plus
Demonstrate ability to multi-task in a fast-paced environment
Proficient in understanding, representing, and communicating data-driven analysis to various departments and senior management
Excellent organization and documentation skills (Excel, Word, and PowerPoint)
Knowledge of the online media landscape is highly desirable (and as it relates to the Healthcare Industry is a plus)
Familiar with project tracking and management; experience in WorkFront a plus
Experience in Omniture a plus

204

Senior Marketing Technologist Resume Examples & Samples

LEAD: This role will supervise on-shore and offshore developers and work closely with Product Owner / Scrum Master as well as business owners in Marketing
TESTING: Oversees and assists Quality Assurance resources to create test plans, test files, and scripts for unit testing through integration and regression testing. Performs testing as required & documents results. Follows appropriate internal processes, as well as established industry standards for software testing
Experience with Consumer and Business website publishing utilizing GitHub, WordPress
System documentation experience (i.e., technical design documents, system architecture) preferred
Good verbal and written communication skills with the ability to effectively lead a multi-disciplinary team to deliver software systems
Experience managing Waterfall or Agile technology projects with the ability to troubleshoot/debug and solve problems in a production support environment; possess analytical skills to effectively resolve technical problems, identify and implement process improvements, and think creatively
5-7 years of development experience coding in or using any of the following: C#, .Net, ASP.net, Microsoft SQL server / MySQL, PHP, HTML/HTML5
5 years of experience in solution design, systems integration, package implementation, and/or interactive design, and architecting enterprise technology solutions utilizing Web Services, REST / SOAP APIs

205

Senior Marketing Associate Resume Examples & Samples

Lead the daily and weekly execution of movie product build and merchandising targets including any pricing updates using enterprise or 3rd party CMS
Lead execution of merchandising activities such as updating pricing, availability dates or content based on predefined schedules, changes with competitors and markets
Lead the execution of marketing initiatives and promotional discount campaigns including any required changes to functionality using internal and 3rd party CMS
Develop merchandising strategy and documentation for promoting new and catalog content
Coordinate delivery and execution of movie product data and assets including metadata, images, trailers and web links through 3rd party systems
Work cross-functionally with internal teams to test and implement new processes and features to improve merchandising processes, new functionalities and products
Create, review, quality check customer experience (using various devices) and publish marketing and promotional campaigns to support
Assist in the development of various status/campaign performance reports or presentations for internal stakeholders at different levels of the at organization
Manage junior and newer staff joining the merchandising team

206

Senior Marketing Associate Resume Examples & Samples

Work with cross-functional teams to guide and execute multichannel campaigns and initiatives, ensuring project and department level goals and deadlines are met and exceeded. Track, analyze, and optimize results over time
Develop a variety of campaigns and deliverables including online, mobile and print media, lead generation campaigns, event invitations, email templates, direct mail and email promotions, webinars, etc
Write creative briefs and provide strategic direction to internal and external partners to ensure programs are delivered on strategy, on time, and on budget
Evaluate national, local and segment based sponsorships and assist on the execution and output
Coordinate with the sales team to ensure proper account based marketing and event support
Measure, test, and report on success of campaigns and events, including data entry of leads into CRM system and event analysis
Maintain status report, budget trackers and other team project management materials
Bachelor of Arts/Science or equivalent degree required
5+ years of B2B marketing experience within Healthcare and/or Information Technology

207

Senior Marketing Analyst Resume Examples & Samples

Drive key elements of consumer acquisition efforts focused on growing digital marketing investments, in a data-driven and results-oriented marketing environment
Lead online marketing strategy, campaign design, execution, measurement, testing, optimization, and reporting
Handle online media buying execution and optimization
Translate raw data into meaningful and actionable consumer insights
Continually test marketing tactics to improve acquisition performance
Identify opportunities for business optimizations and lead project through development and testing process
Partner with appropriate teams including product, data/analytics, and marketing to understand business objectives, provide strategic guidance, and develop/evolve marketing dashboards and campaign analysis

208

Senior Marketing Event Partner Resume Examples & Samples

Excellent verbal, presentation and written communication skills
Ability to work overtime and irregular hours as needed
Willingness to travel when necessary
Event management experience
Proficient in Microsoft Office Suite – specifically in Outlook, Word, Publisher, PowerPoint and Excel

209

Senior Marketing Associate Resume Examples & Samples

Bachelor’s degree in Design, Communications or Marketing, preferred
5 – 10 years of related experience, with an emphasis on marketing
Skilled in Microsoft Office applications (Word, PowerPoint, Excel) and Adobe Creative Suite

210

Senior Marketing Co-ordinator Sydney Resume Examples & Samples

Responsible for the implementation of sector marketing plans and activities and assessing their impact
Project manage and execute FSO marketing campaigns and events including managing project budgets and reporting on campaign return on investment (ROI)
Manage campaigns and execution across channels as required (eg, industry sponsorships, client events, thought leadership, direct marketing, social and digital channels)
Manage key Industry Association and 3rd Party relationships and joint marketing initiatives
Identify, assist and execute relationship building opportunities
Implement and share best practice marketing processes within the firm
Liaise and negotiate with internal and external stakeholders to ensure successful execution
A qualified marketing professional, ideally in a professional services or B2B environment
Excellent communication skills both written and verbal (English)
Experience in writing invitations and other external facing materials
Experience in event planning, management and execution in a variety of sizes and formats
Strong project management and multi-tasking skills
Strong negotiating skills, particularly with external suppliers / third parties
Ability to work successfully as part of a team and to work with multiple stakeholders at all levels
Ability to be self-motivated, solution focused, and experienced at managing internal client relationships

211

Senior Marketing Analyst Resume Examples & Samples

Partner with marketing organizations to understand their business challenges and information needs, develop use cases for data needs
Develop detailed specifications or enhancement requirements for database tools/systems that address business information and analytical priorities. Develop data collection methodologies and tagging requirements
Work closely with internal stakeholders and external vendors to ensure access to and integrity of data. Develop complex queries to conduct data extraction, transformation and cleaning
Work with business partners to define and develop KPI’s and report deliverables. Design appropriate data repository and reporting tools used to organize, analyze, and report data. Query data bases and/or compile data from multiple sources to extract and integrate information needed for reports and/or analysis
Track key metrics for digital campaigns; perform website, email analyses and reporting using digital analytics tools
Conduct trending analysis and develop forecasting models. Build actuals vs. budget/forecast variance analysis for management
Responsible for preparation and distribution of standard operation reports and key findings. Provides recommendations for business decisions
Standardize reporting process and develop automation mechanism to achieve scale and efficiency
Lead moderately complex research or analytic projects that involve multiple team members
Bachelor’s degree in business related fields or mathematics, statistics with 5 years related experience. Advanced degree preferred
Outstanding ability to think creatively and strategically, excellent communication skills; proven ability to summarize and present complex findings clearly and concisely to a variety of audiences
Proven expertise in website and email analytics through digital analytical platforms such as Adobe Analytics, Google Analytics and email platforms. Experience with tagging
Top notch skills with relational databases, report design, development, automation and visualization. Proven ability to process large data sets from multiple sources and perform analysis. Knowledge of data architecture and data warehousing
Proficient in Excel, Access, SQL, Tableau, VBA. Knowledge of statistical analysis including regression modeling, multivariate analysis and ANOVA. Experience with SAS, R and statistical analysis is desirable
Strong quantitative analysis, problem solving, research and project management skills
Highly motivated, detail oriented, team player, self-starter and proactive learner

212

Senior Marketing Analyst Resume Examples & Samples

A positive can-do attitude
Excellent observatory skills so as to identify the main challenges and opportunities accurately
Know how to outline the type and scope of the services needed for the project with help from the team
Excellent knowledge about project management and planning techniques
Has to possess very high and positive interpersonal skills to deal with existing and future clients of the organization and learn about their preferences
Exceptional communication and writing skills
Highly self aware of non-verbal communication skills and affect on others
Should be able to positively motivate people in the project
Ability to resolve conflict with mutual respect for all involved
Outstanding analysis, logic and reasoning, interpretation and decision making ability
Good analytical skills to make data and insights suitable for use by different departments of the organization
Comfortable with mathematics and numbers
Outstanding ability to organize time and resources
Very strong knowledge of general MS computer applications and the related software

213

Senior Marketing Field Manager Resume Examples & Samples

He/ She is to lead a the team specializing in specific markets to develop solutions marketing and thought leadership, by deep understanding and appreciation of our challenges and opportunities in the target market. He is to provide leadership to business leaders to form the basis for thought leadership and evolve messaging to the changing environment. Plan is to ensure that MHE brand occupies the minds of our target audience with strong values and value propositions
Partner with sales leaders to evaluate and identify the most promising opportunities (verticals) for growing the business, then define and implement the corresponding go-to-market plans and targets
Customer Insights. Gather customer insights data from regional marketing portfolio teams to efficiently and effectively deliver strong thought leadership content in integrated campaigns. Ensure all team members are coordinated in messaging and tactics to consistently deliver a clear and compelling story
Work and develop channel marketing programs to MHE strategy, implementation and management objectives through and with the channel partners. Engage with partners for larger mindshare, and to foster stronger loyalty amongst our partner community
Execute, optimize and track programs and budgets across all marketing tactics and vendors; measuring and analyzing results/ROMI in accordance with KPIs agreed with sales teams. This includes delivering consistent, credible insights and dashboards that measure return on marketing investment and enable fact-based decision making and strategic planning across the organization
Ensure all sales channels have the tools, content and customer insights they need to successfully sell
Share best practices and experiences across the global MHE marketing community
Be ready to be called into other projects as the business calls for it
Working knowledge of key technologies/concepts in education technology software
Analytical skill to work with benchmark data and competitor data and extract high-value insights
Possess an entrepreneurial mind-set to drive growth in mature and emerging markets
Proven communication skills and ability to influence colleagues, customers and partners
Great team player who thrives in a fast-moving and flexible environment

214

Senior Marketing Analyst Resume Examples & Samples

Knowledge of core online marketing tactics, including email, SEM, display, social, etc
Experience collaborating with senior management, translating data-driven insights into decisions and actions
Advanced proficiency in SQL
Experience working in a global environment with remote teams
Experience in using at least one scripting language (Python, JS, HTML, etc.)
Experience with Git

215

Senior Marketing Coor Resume Examples & Samples

Serving as right-hand person to Manager/Director and resource to the marketing team for department oversight, organization, knowledge, and protocols
Event planning, specifically for our annual client party, client tours throughout the office, and panel discussions
Researching clients, market trends and background information associated with business development efforts in collaboration with practice leaders
Authoring, editing and organizing the proposal/qualifications packages to ensure content is comprehensive and client specific and in accordance with the Perkins+Will brand standards
Strategizing with pursuit teams to author and organize qualifications/proposal/presentations, ensuring that content addresses the pursuit strategy and highlights the firm’s differentiators
Supporting interview rehearsal/preparation process
Identifying and implementing creative ways to advance our marketing and business development efforts
At least 8+ years’ experience
Degree in marketing, communications, design, or related field is desired
Familiarity with the Adobe Creative Suite, Microsoft Office and Deltek Vision as well as experience in the architectural or related design field is required

216

Senior Marketing Associate Resume Examples & Samples

Owner of all marketing collateral used by Sales team and steward of the content management platform (ClearSlide)
Design and edit PowerPoint slides, informational PDFs, multi-page overview documents, etc
Lead website management with web firm and implement changes as messaging, offerings and customers evolve
Manage tour experience for prospective customers, VIPs, suppliers, etc., and ensure consistent message is delivered during visits
Support two-day annual conference and various events (customer ribbon cuttings, video / photo shoots, press releases, etc.)
Successfully organize and produce quarterly company All Hands meetings
Develop case studies (PDF, web, video) with existing customers to show Bloom solution benefits
Promote brand consistency across departments, buildings, and countries
Maintain and manage vendor relationships to assure Bloom gets best pricing
Work cross functionally and collaboratively with Bloom’s Sales, Engineering, Business Development and Finance teams
Track and administer quarterly corporate and product marketing budget
3-4 years of marketing, research, and customer support experience
Exceptional research and organizational skills
Strong self starter who is a team player and can work independently
Stability; staying power
Passion to be part of a team with goals to change the way the world’s energy is produced, distributed and consumed

217

Senior Marketing Associate Resume Examples & Samples

Assist Marketing Manager in developing marketing programs for Downstream product line
Analyze Downstream market in Mexico and develop strategy for competing effectively against local Mexican companies
Implements marketing strategies including product life cycle mgmt., advertising, packaging & pricing
Leads supply chain projects to achieve optimal costing to compete in the region looking at manufacturing, procurement and logistics of the product lines
Identify portfolio gaps and work with RD&E and Innovation Marketing to bring innovation to the Mexico market
Establish relationships with customers operations, procurement and accounts payable departments to facilitate business transactions and drive customer satisfaction
Coordinate and optimize Demand Planning working with local sales team and Supply Chain
Identify and drive optimization of product inventory
Create and maintain product information (i.e., product bulletins, case studies, SDS's, etc.) in Spanish
Act as the single point of contact for Mexico sales team with regards to supply chain issues (i.e., chemical orders, rush deliveries, shipping samples, etc.)
Degree in Engineering (preferably Chemical Engineering) or Supply Chain/Logistics Mgmt. (Practical experience in international logistics/supply chain mgmt. can wave degree requirement)
Experience in Mexico &/or Carribean Areas
3-5 years of professional experience
Fluent in Spanish and English
Willing to travel approx. 25% of the time to Mexico

218

Senior Marketing Analyst Resume Examples & Samples

Advanced excel modelling and power point presentation skills
High attention to detail and skilled in working with databases
Ability to evaluate economic changes to terms and conditions during negotiations and at short notice
Excellent communication skills and excel in a cooperative and collaborative team environment
Ability to interact with other work groups such as Finance, Legal, etc., as needed
Support line manager in creating ad-hoc modeling and management presentations
Gather market data to populate databases
Edit or compile market reports when needed
Create or Refine the existing intelligence database and information network for LNG markets, shipping models, project schedules and economic models
Evaluate macroeconomic country analysis; supply and demand; infrastructure access and applicable tariffs; netback price estimates and forecasts; risk analysis; and integrated project economics
Provide inputs with regards to LNG Pricing and positioning through competitor analysis and market surveys/bench marking
Ensure LNG marketing assumptions are aligned with other economic groups within APC
Develop an understanding of how different terms and conditions will affect the economic outcomes for the project and communicate these to team members
Work with the markets and shipping model analyst to develop a top quartile LNG dataset and develop a dynamic Portfolio Model to analyze scenarios (ramp-up simulation and specific SPAs conditions)
Align and communicate closely with the planning group who are the project economic model owners.|
Early deadline engagement to produce controllable G&A budget and Project Costs reports

219

Senior Marketing Director Resume Examples & Samples

Leads development of the UnitedHealth Group content plan, establishing success metrics and evaluating results, refining the plan and leveraging results to inform additional content creation
Collaborates with business leads, key internal stakeholders, and internal functional partners to drive key milestones, manage budgets, timeline etc
Partners with and guides internal and external agencies and suppliers in development of creative work and strategic marketing solutions
Directs and influences others without direct authority to champion ideas and resolve business problems that affect multiple functions or disciplines
Orchestrating the story narrative for key UnitedHealth Group events and partnering with Human Capital and others to ensure event success
10+ years of strategic marketing leadership
Experience navigating change, challenging the status quo and inspiring new ideas and processes

220

Senior Marketing Analyst Resume Examples & Samples

Program awareness: definition & execution of communication & communication channels for Program awareness among prospects & Cms (ATL and BTL communication plan)
Program communication plan along CM lifecycle integration
Program offer Manage account portfolio for merchandise partners: aggregators, Garbarino, Falabella, Compumundo, etc. Including the leadership of developing new business and new partners in win-win relationships, payments, processes, engagement plans, etc
Guarantee extended product offer and aggressive redemption plan including: vendor product bidding, offer selection, communication plan definition and execution
Viernes Express promotional program lead Increase redemptions by addressing different CM portfolios, channels, and offer Manage different MR portfolios & product tier portfolios by targeted promotions to ensure redemption penetration and cost management
Ensure seamless delivery process in constant alignment with MR CFN Team
Membership Rewards Web management and technical projects lead A&P Budget control and optimization
University degree or last year studies: Marketing, Business Administration or related
Marketing Experience with communicational & financial skills
Knowledge of loyalty programs dynamics
Card/Consumer Business knowledge
Ability to build & leverage relationships
Team work & Leadership skills
Ability to lead multiple projects at the same time with minimum supervision

221

Senior Marketing Analyst Resume Examples & Samples

Create monthly channel reports and awe us with your insights that’ll help boost traffic, engagement and repeat behavior
Facilitate cadenced reporting meetings that include a cross-functional team of marketers, finance strategies and C-level collaborators
Take complex data and visualize it into easy-to-understand, actionable reports to cross functional stakeholders
Model the impact of projected budget changes and help allocate funds efficiently across various marketing channels
Impress the team with your Omniture Site Catalyst, Google Analytics, Tableau and other internal analytics experience, while advising on how to get the most out of their programs using data
Perform ad hoc analyses and support on promotional forecasting, testing readouts, creative performance evaluations, etc

222

Senior Marketing Associate Resume Examples & Samples

Assist in the development of marketing strategies in collaboration with the marketing director and business line leads
Play a role in the creative processes and execution of these strategies and activities (these may include pitch presentations, proposals, brochure development, direct mail campaigns, PR and internal communications)
Design, implement and track marketing plans, including relevant timelines, objectives, marketing elements and resources
Manage multiple projects simultaneously with minimal direction to the satisfaction of internal clients
Ensure strict adherence to quality control methods required for the production of quality work product
Serve as a collaborative and productive contributor to the regional marketing group
Bachelor’s Degree in Marketing, Journalism, English, or a related field
3 – 5 years of marketing experience
Professional services industry experience, preferred – but not required

223

Senior Marketing Insight Executive Resume Examples & Samples

Become a super-user of our insight tools such as Adobe Analytics, Adobe Target, SessionCam & Rakuten. Helping to raise the profile of the outputs of these tools and sharing the knowledge learnt
Use the tools to spot behavior and trends in our customer journey communicating your findings to the team
Analyse results of changes we make to our customer journey and provide recommendations

224

Senior Marketing Analyst Resume Examples & Samples

Serve as a pricing and promotion expert reporting to the Sr. Manager of Pricing Strategy and Analytics
Partners with Business Operations/Finance to develop, maintain and control discount forecasts
Work with management to develop and implement pricing strategies for various markets, channels and customer segments
Run extensive analysis on promotional price changes, targeted campaign performance, new customer trends, and acquisition price strategy to maximize long-term profit growth
5+ years work experience in business, preferably with most experience in pricing, marketing analytics, finance or product management in a competitive industry with similar responsibilities; 3+ years of experience required if candidate possesses a related advanced degree
Comfort setting direction and drawing insight from multiple data sources
Willingness to travel up to 5%

225

Senior Marketing Analyst Resume Examples & Samples

Work closely with product managers to identify business growth opportunities, and diagnose areas to be improved by data analysis
Generate regular report of selling progress, promotions and campaign programs for marketing team and BID leadership team
Analyze sales data from various dimensions to understand business strengths and to-be-strengthened areas, portfolio performance, opportunities from customer segments, etc
Analyze data to track and review individual promotion programs and marketing campaigns
Analyze sales data to see how upstream and downstream products in a workflow were utilized by individual customers or a certain customer group; and then make recommendations along with product managers to drive growth
Work with e-commerce team on understanding customer behaviors of on line platforms, including search engines

226

Senior Marketing Director Resume Examples & Samples

Provides leadership, strategic direction and support for a cross functional marketing team
Defines target markets, product positioning, messaging and promotion strategies for assigned product line(s)
Works with Marketing Communications to manage the brand and brand image in all advertising and promotional communications for assigned product line(s)
Develops, monitors and amends marketing plans to achieve sales goals
Creates sales aids and collateral and promotion programs
Travels to trade shows, meetings and customers to gather information necessary to further understand and manage assigned product line(s)
Provides sales support through regular field travel with sales representatives
Creates and manages annual promotion budget for assigned product line(s)
Works with new Product Development teams to ensure successful new product introduction and life cycle management
Develops customer and marketing requirement documents for both new and future products
Identifies and establishes key customer collaborations in order to drive sales tools, publications and marketing literature for critical market opportunities
Develops and delivers persuasive presentations
Travel 35%: Ability to drive/fly routinely including overnight visits as required (show attendance can be up to 7 days)

227

Senior Marketing Consumer Insight Executive Resume Examples & Samples

Work closely with Head of Marketing Consumer Insight to develop and manage marketing insight & customer strategy
Provide data based recommendations to support marketing and communications planning processes ensuring customer proposition is delivered across the marketing mix and all key consumer touch points
Aid advertising development process by testing new advertising concepts and ideas both ATL and BTL
Manage data outputs from International and UK U&A/Brand tracking studies to ensure insight led decision making by Marketing, Advertising and Commercial teams
Support the advertising development process through creative ad testing and brand development research
Work across internal surveying of the customer base where required by the marketing team on a project by project basis including but not limited to survey design, sample definition, data analysis and reporting
Highly analytical graduate ideally with a 2.1 from a top university
Demonstrable experience working in marketing, strategic planning or marketing insight either client side or agency
Demonstrable experience in research design, managing both quantitative and qualitative projects
Strong attention to detail with excellent organisational, time management and presentation skills
Outstanding ability to communicate clearly & succinctly
A willingness to push your thinking, attack issues from multiple angles with passion for brand, marketing and advertising ideas
A naturally inquisitive mind-set and an urge to look for hidden patterns, to understand consumer behaviour, and to use data to test theories
A desire for a role which you can grow into, with the opportunity to take on bigger, more strategic projects over time
Ability to thrive in team situations and desire to work in a dynamic, fast paced, demanding environment

228

Senior Marketing Analyst Resume Examples & Samples

Participate in the upfront strategic planning process of developing targeted multi-channel campaigns (acquisition, upsell cross sell), including sizing and scenario testing
Take part in design of experiment ideation and development for the purposes of ensuring adequate structure for maintaining measureable outcomes
Responsible for the execution and project management of targeted marketing campaigns based on detailed customer characteristics, legal regulations, statistical models and client requests
Analyze and report on campaign performance including responder profiling, statistical significance testing and business case analysis
Act as a liaison between business partners and execution team to translate business need into executable requirements and technical specifications
Manage work flow and resource planning for campaign execution
Conduct detail-oriented team audits of all deliverables to ensure 100% accuracy of campaign data
Responsible for developing and maintaining documentation on execution processes
3 to 7 years of professional experience in campaign management and analysis, preferably in financial services
Strong technical abilities leveraging relational databases via programs such as SAS and/or SQL
Ability to manage multiple projects at once
Ability to work with diverse business partners with competing objectives
Attention to detail and strong focus on quality
Professional communication across roles and functions throughout the organization

229

Senior Marketing Associate Resume Examples & Samples

Working within a highly matrixed organization, develop and manage comprehensive, cohesive and measurable marketing plans for the assigned business unit/geography, linking to other business units/geographies as required
Support & drive collaboration between regions, business leaders, other corporate functional teams and Global Marketing Shared Services to ensure seamless implementation of customer-specific marketing strategies
Contribute to market research and competitive intelligence efforts to fully understand and stay up-to-date on business needs
Develop appropriate positioning and messaging
Responsibilities may include trade shows, customer insight, case studies, customer relationship marketing, or business unit focus
Fluent English speaker, European languages helpful
Pharmaceutical experience/knowledge helpful
Chartered Institute of Marketing (CIM) Diploma in UK helpful
Ability to work within cross-functional teams
Ability to establish and maintain effective working relationships with coworkers, managers and clients

230

Senior Marketing Associate Resume Examples & Samples

Contributes to execution of locally defined proposal strategy by generating customized, professional quality pitches, proposals, RFP responses and client/prospect presentations for new business pursuits and renewals
Acts as content owner and submits high quality information for use in pitches, proposals and RFP responses
Acts as a consultant to local teams advising on the appropriate approach to pursuing business
Makes independent decisions regarding the implementation of established sales pursuit strategy and creating unique collateral for each client
Participates in creation and maintenance of a library of standard marketing collateral materials, case studies, broker biographies and practice area material to aid in new business pursuits and current client retention
Collaborates with team members both within and across local markets to share best practices and ways to leverage internal JLL resources
Responsible for creation and maintenance of data relevant to new business pursuits
Performs analysis on gathered data and provides insights and summaries relevant to potential clients and industries
Strong creative skills and knowledge of graphic design and print production
Strong knowledge of Adobe InDesign
Skilled in Microsoft Office applications (Word, PowerPoint, Excel), SharePoint
Strong writing, editing and proofreading skills
Ability to work effectively in teams of any size
Ability to juggle multiple projects with competing deadlines

231

Senior Marketing Analyst Resume Examples & Samples

Research and monitor market conditions globally
Perform analyses and apply in-depth knowledge in the areas such as market size, penetration, share and pricing
Track macro- developments in the global coronary and renal denervation markets including areas related to regulatory, economic, scientific, and competitor activities
Organize information to assist in analyzing future therapy options
Support key Coronary business processes including the Coronary-RDN Strategic Plan, Quarterly Business Reviews, Investor Relations briefing documents, and Patient Access Acceleration (PAA) assessments
Work in close collaboration with Business Development team to proactively assess market opportunity for inorganic strategies
Perform ad-hoc requests and analyses from senior leadership
Able to be flexibility and willingness to support varied hours during end of quarter close-out activities
Determining sales and pricing strategies for Coronary products and services
Making recommendations for the development of new products and services
Lead or support other special projects, as necessary
4+ years of experience in a marketing, finance or business role where analysis of data was part of the role
Microsoft Office experience
Master's degree in business, health policy, or economics would be a plus
Previous experience working in healthcare, medical device or pharmaceutical industry
Experience with financial modeling and developing project work plans
Experience with Sales and Marketing processes and systems
Technical and modeling skills with the ability to manipulate large data sets and draw conclusions from the data
Ability to generate new ideas, recommendations, and strategies to support sales
Proficiency with Spotfire, SAP, Vendavo and other analytical software platforms

232

Senior Marketing Analyst Resume Examples & Samples

Knowledge of core online or offline marketing tactics and how to track attribution, campaign ROI, and other key marketing metrics
An owner mentality: You take pride and accountability in your work and view what you do as a part-owner and builder of Atlassian
Slick ability to package data into relevant insight: You’ll be expected to build best-in-class, real-time dashboards from diverse data sets. Solid BI (e.g., Tableau, GoodData, Wave) and SFDC expertise is essential
You love partnering: You get that an organization is made up of very different parts. You relish influencing other teams and co-piloting cross-team initiatives
Minimum 4-7 years of ever-increasing responsibility in Marketing Operations, Analytic, or Strategy within a B2B, ad tech, or marketing tech company

233

Senior Marketing Production Manager Resume Examples & Samples

Working with the marketing team, this position manages the day to day projects in the department from the initiation through to completion
Responsible for tracking project workflow and ensuring all project delivery dates are met
Maintain close working relationship with internal cross departmental teams
Assist the Vice President of Marketing in budget management for each program
Work with print vendors to obtain quotes and develop production schedules
Work with branded promotional product companies to stay current with product options and trends, as well as obtain quotes and develop production schedules
Work with event companies to maintain and traffic event marketing assets
Maintain inventory of collateral, branded promotional products and event assets
Work with marketing team and internal requestors to coordinate event attendance and presence
Work with internal requestors to traffic collateral, branded promotional products and event assets
Assist the marketing team in analyzing the success of event activations
Stays abreast and advises team of current marketing production best practices and technology
Participate in marketing strategic and creative problem solving sessions

234

Senior Marketing Analyst Resume Examples & Samples

Use data to tell a story. Generate insights and recommendations to help optimize our digital marketing campaigns
Work with marketing managers and external vendors to optimize current marketing campaigns to improve performance based on associated metrics
Analyze, visualize, and provide analytics on significant amounts of data and build end-to-end reporting solutions to support company initiatives
Build dynamic and rich dashboards; show results in easy-to-understand visualizations
Familiarity with analytical techniques, including, regression, trend analysis, forecasting, and experiment design
Front-end reporting tools (Tableau)
Web analytics tools (Google Analytics)

235

Senior Marketing Analyst Resume Examples & Samples

Support C-Level team with go-to-market plans, serve as a link between marketing and sales
Analyze marketing, sales, and operation data based on sales and retention data in order to recommend next actions to improve marketing and sale activities. Prepare trending reports and continually improve analytic systems in place today
Build mathematical models that show seasonal trending, regional performance trending, and lead projection forecasting etc. using existing company technology while integrating new technology in order to deliver higher efficiency and increased ROI
Assist with detecting and defining customer segments and/or market trends to guide how the business can leverage the opportunities
Collaborate with operations, marketing and sales management colleagues to support strategic initiatives, analyze operational goals, and identify opportunities for improvement
Supports ad-hoc data analysis requests
Proficiency in excel and working with databases
Strong data analysis skills
Creative with strong problem-solving skills
Ability to collaborate with all levels of an organization
Bachelor’s degree in Business Administration, Analytics, or Mathematics
7+ years of experience in an analyst role
SAP experience is preferred

236

Senior Marketing Manger Resume Examples & Samples

Develop annual marketing plans
Develop project budgets and revenue forecasts, and managing project budgets
Work with client and ICF Creative teams to develop strategies and approach for customer outreach and engagement to meet program goals
Preparing monthly reports on activities and results of the marketing program
Manage the marketing of residential energy efficiency programs for utilities located in Georgia
Work directly with clients and supervise direct reports and the ICF team to develop and implement marketing and communications plans to educate residential and commercial customers about energy efficiency, and engage them to drive participation in energy efficiency programs
Work with ICF Creative Services team to fulfill the development of on- and offline-marketing materials including advertising campaigns, web sites, direct mailers, brochures, testimonials, technical fact sheets, incentive applications forms, email and direct mail campaigns, trade ally newsletters, posters, display materials, etc
Manage the review and approval process for marketing materials, including working across the organization to deploy efforts (IT, program management, client, legal)
Work with the ICF Media Services team to develop, propose, and implement vertical marketing and advertising campaigns, coordinating the deployment of integrated outreach campaigns across broadcast, print, online, social media, events, etc
Manage the execution of digital and interactive communication strategies
Providing media relations support, including writing press releases, working with client and media contacts, building relationships with local press, and monitoring and flagging important news stories, trends
Developing and executing business growth strategies, including marketing to potential clients and responding to RFPs, as requested
BS/BA Degree
15+ years of working experience in marketing, advertising, social marketing, or related field
Supervisory experience with a team to meet project requirements
Experience in and commitment to energy efficiency, the environment, and sustainable living
Event coordination and management
Experience should include developing and implementing marketing communications plans, with the ability to manage and execute advertising, public relations, collateral development, and social media projects
Value-added Experience
Excellent verbal, interpersonal and written communication skills
History of positive client relationships
Creative thinker with a positive attitude who enjoys a challenge and finding solutions
Detail oriented with the ability to multi-task in a fast-paced environment, and to manage multiple projects, deadlines and priorities
Ability to work independently, seek help as needed and contribute to team and company culture
Strong command of financial management and ability to stretch a limited marketing budget for maximum effectiveness
Working knowledge of computer and online tools, including Outlook, Excel, PowerPoint, and social networking sites

237

Senior Marketing Associate Resume Examples & Samples

Oversee internal communication strategies, including newsletters, new hire announcements and utilization of digital screens
Manage internal and external events at direction of marketing director
Maintain local websites & digital channels
Coordinate sponsorships and networking events
Track and coordinate relevant company/broker award opportunities
Serve as the productivity manager for the marketing team (administration of Workfront)
Provide technical training on JLL marketing tools/processes to administrative team as needed
Develop and administer special programs as directed

238

Senior Marketing Controller Resume Examples & Samples

Constructing the budget and forecasting for gross margin and business drivers in close cooperation with the brand teams
Analyzing Year-To-Date results and providing commentaries versus forecasts
Producing reliable and timely analysis distributed to both the local management and the Western European management (e.g. Sales Growth Analysis, Gross Margin Analysis, and Business Drivers Analysis)
Contributing to the financial goals with strategic advice relating to brands' activities and investments
Keeping the marketing directors up-to-date with the key indicators of the P&L for his/her brands
Hold a relevant master degree within Finance, business or auditing
Have solid and relevant experience from similar positions in controlling and/or finance
Thrive within a fast paced and dynamic working environment
Act as a Business Partner and is brave enough to challenge the business

239

Senior Marketing Professional Resume Examples & Samples

Bachelor’s in Business, Marketing or a related field and 6+ years of marketing or related experience
Public Relations (PR) experience is a plus
Must have traditional and social media marketing skills
Strong knowledge of marketing principles and practices
Self-starter and self-motivated
Ability to work under limited direction
Outstanding judgment, verbal and written communication, and interpersonal skills
Service oriented and collaborative; works well in team environment
Ability to juggle multiple projects and demonstrate creativity, flexibility and proactive approach to work
Strong budget management skills
Strong analytic, problem solving and critical thinking skills
Technical aptitude

240

Senior Marketing Analyst Resume Examples & Samples

Collaborate with the sales and marketing teams to establish marketing KPIs and develop dashboards to closely monitor lead analytical projects providing actionable insights for commercial and marketing departments
Establish an analytical framework to quantify the effectiveness of selected sales and marketing initiatives
Assembly and analysis of competitive information for strategic portfolio planning processes
Presentation of this information to the commercial leadership team
Meet/speak with internal stakeholders to ascertain individual marketing goals
Provision of weekly demand performance reports/dashboards, along with key highlights
Compilation and analysis of customer and market survey data
Trending and forecasting of sales data
Mining of customer data and subscription databases for competitive intelligence and strategic planning
Bachelor’s degree in economics, marketing, marketing research, financial analysis or business with 5 years of related experience or equivalent preferred
Strong analytical and problem solving skills necessary to effectively analyse data
Strong business sense to create meaningful, understandable reports and metrics
Analytic and problem solving skills with the ability to make timely, important decisions in ambiguous situations and uncharted waters
Ability to prioritise, multitask and manage time between multiple ongoing projects and follow up skills necessary to effectively handle short notice assignments
Ability to present key high-level research findings to supervisors and managers,
Capacity for working independently to organise and reconcile disparate data sources, and uncover hidden business insights
Absolute requirement for superb Microsoft Office skills, particularly Excel and PowerPoint, as well as Word and Access
Familiarity with Salesforce.com, Pardot, SAP Business Intelligence, Filemaker, Xactly or Agile a plus: ability to learn and apply additional software skills as required
Diagnostics or healthcare industry experience a plus
Strong relationship building, project management and planning/prioritization skills
Ability to anticipate, respond, and pivot to the needs of internal customers at all levels of company structure
Proven track record of successfully leading, motivating, and influencing global cross-functional teams to define, develop, and execute data analysis
Strong work ethic, driven, and passionate to succeed
Highly organized and detail oriented with exceptional time management skills
Superb written, verbal, and presentation skills, with the ability to seamlessly communicate with both technical and non-technical audiences

241

Senior Marketing Analyst Resume Examples & Samples

Design the framework and conduct analysis to answer key business questions (i.e. cross-channel attribution modeling, lifetime value, customer segmentation and targeting opportunities), providing meaningful recommendations and deliver effective communications and presentations to multiple levels of stakeholders to drive improvements to programs and the customer experience
Utilize SQL and other enterprise tools to develop and execute segmented marketing strategies aimed at increasing new customer acquisition, retention, and reactivation as well as report and analyze campaign performance
Integrate online (web, marketing, etc) and offline (financial, customer, etc) data structures to identify key trends, opportunities and challenges within program execution. Assess customer behavior across marketing (paid search, remarketing, email, etc.), website, and sales channels and work with campaign owners to implement improvements
Identify strategic opportunities to maximize returns on marketing investment in pursuit of Getty Images’ financial and brand goals
Design experiments and develop analytical methods to inform marketing strategy across various channels and advocate for consistent, measurable, and incremental growth
Provides technical and architectural guidance to projects and teams to identify needs and opportunities for improved data management and delivery while ensuring that new initiatives enable effective data exploration, reporting, analysis and insights
Act as the Marketing team’s subject matter expert on the data warehouse, ensuring data models support the analytics needs of the marketing organization

242

Senior Marketing Analyst Resume Examples & Samples

Manage all aspects of the training program - schedule, content, registration, Q&A, follow up, utilization reporting
Conduct training to customers - both one on one and in group settings
Communicate portal changes / enhancements internally and externally
Develop creative marketing initiatives and materials to increase utilization
Based on customer feedback, stakeholder feedback and employees own sound judgment develop training materials used to conduct training and develop new training content (i.e. an advanced reporting module). Also develop material / handouts to provide customers during training to assist with customer knowledge retention about the portal
Manage all aspects of the campaign - determine the campaign, identify target customers, develop the creative, distribute the campaign and monitor results
Partner with the project team to understand portal changes, assess change and determine internal and external go-to-market plans
Develop internal & external material - presentations, emails, newsletters, web pages
Assess go-to-marketeffectiveness and initiate additional efforts as appropriate to address gaps
Facilitate regular calls with stakeholders to share strategy, plans, timelines and discuss opportunities
Coordinate across various teams to ensure cohesive communication strategy and timelines

243

Senior Marketing Analyst Resume Examples & Samples

Work with key business partners to understand the business question, determine the best way to respond to the business question, then pull the data and structure the results in a manner and context that is appropriate to the requestor
Create and manage KPI reporting to enable Staples’ business units to gain insights into market changes, program performance, profitability, and customer purchase behaviors
Gather insights from campaigns, reporting, and ad hoc analytics. Articulate your findings with marketing, merchandising, and finance partners as well as senior leadership to influence business activities
Develop complex interactive/dynamic dashboards with Tableau or Power BI. Work with large sets of data to build easily consumable data visualizations; communicate meaningful trends and complex relationships found in the data
Identify ways to automate analyses through smarter software systems
Mentor, coach and train junior members of analytical teams
Research, test and recommend the adoption of new techniques in analytics
Be the subject matter expert in providing critical interpretation of complex data on customer and marketing analytics approach to solving marketing challenges

244

Senior Marketing Analyst Resume Examples & Samples

Serving as a point of contact for our digital and ecommerce initiatives
Integrating offline and online member data points into impactful analytical insights
Leveraging interactive data visualization tools for a internal broad audience
Bachelor's Degree or higher OR a High School Diploma / GED with Technical Certifications
Experience working with website analytic tools (i.e., Adobe, Google)
Experience conducting highly quantitative analytics
Business intelligence software experience including intermediate skill level Business Objects, MicroStrategy and / or Cognos familiarity
Experience with DOMO, Tableau or other data visualization tools
SQL experience
Intermediate Microsoft Access skills
Demonstrated ability to manage and prioritize deliverables
Proven organizational skills with ability to be flexible and work with ambiguity

245

Senior Marketing Analyst Resume Examples & Samples

Manage performance reporting for marketing tactics including identifying trends in application and account volume, cost per acquisition
Identify underlying causes for changes in performance such as account approval rate, media spend and conversion rates
Coordinate the planning and execution of marketing tactics including creative development, test plans, tracking requirements and tactic implementation
3+ years of work experience in marketing and/or analytic roles
Experience in managing and analyzing digital media campaigns
Strong analytic skills
Experience analyzing large amount of data, interpreting data trends and reporting findings in a clear and effective manner, verbal or written, using a multitude of disparate data sources and tools
Experience working with reporting tools, preferably experience with web analytics tools (such as: Omniture)
Knowledge of Office skills with proficiency in Excel and advanced features in Excel such as macros and complex formulas
Strong process orientation
Comfort with technology
Proven success of driving results/ability to follow through, creativity & innovation, and priority-setting
Ability to operate independently while keeping peers, partners, and supervisor abreast of activities
Bachelor’s Degree in Marketing, Economics, Business or related discipline

246

Senior Marketing Associate Resume Examples & Samples

2-4 years in B2B marketing operations is required
Experience with financial services is preferred
Knowledge of processes related to marketing automation, event management, CRM, and content management platforms; preferably Marketo, Cvent and SFDC
Demonstrated ability to develop and rollout programs with an emphasis on measurement
Working knowledge of processes related to event management, marketing automation, CRM, and content management platforms
Strong communication skills with an ability to communicate business and technical concepts to stakeholders Must possess a consultative approach and easily develop rapport and trust with multiple individuals
Collaborative and highly organized, detail and process oriented self–starter with the ability to influence across marketing
Proficiency with Microsoft Office (Word, Excel, PowerPoint, Visio)

247

Senior Marketing Director Resume Examples & Samples

10+ years of Marketing and/or related experience
Experience in public relations, media relations and crisis management preferred
Exceptional communication skills, clear, concise and professional representation is expected
Strong analytical capability, especially in understanding and applying marketing/retail trends and marketing communication principles
The duties of the job include bending and stooping, up to 4 hours a day
Lifting and carrying up to 35lbs for at least 15 minutes at a time

248

Senior Marketing Associate Resume Examples & Samples

Responsible for the project management and development, production, execution and measurement of multiple marketing communications deliverables including sales tools, collateral and templates, digital marketing and advertising programs, case studies, digital content and multimedia deliverables, etc. by collaborating with marketing team, sales team, internal stakeholders copywriters and external agencies within established timeframe and budget
Develop and manage timelines to meet customer deadlines and deliverables while maintaining a high level of quality
Serve as an advisor and expert for creative and content development and content management strategies
Develop processes and manage Global Marketing communications and content management platforms to foster content distribution, repurposing and lead the Global Marketing department in the effective utilization of marketing channels,
Support the development of the overall messaging framework and visual identity that supports the corporate brand strategy and positioning to ensure consistency of message, tone, look & feel across all businesses
Under the supervision of the senior marketing communications director, serve as an internal expert and consultant to internal stakeholders and cross functional teams on brand guidelines and content management infrastructure all type of marketing communications
BA or BS in marketing, communications, business, science or related field, or equivalent with at least 6 years of related experience
Good understanding of operational aspects of marketing communications, including marketing plan development, sales tools / collateral, offline and online advertising, direct marketing and promotions, measurement and analysis
Strong experience with off-line and online production management including understanding of graphic design and typography concepts
Background in corporate marketing or advertising agency preferred
Strong skills in copywriting and creative execution - Graphic design or creative experience a plus
Quick learner, excellent interpersonal and customer service skills
Ability to be agile, deal with change, and demonstrate flexibility in ambiguous situations with good judgment and confidence
Strong personal work ethic
Ability to perform well and collaboratively in a team environment with excellent time management to manage multiple deadline-driven projects and operate with a sense of urgency and the ability to multitask and prioritize competing business needs
Must be solution-oriented with solid organizational skills, project management experience, and vendor negotiation skills
Excellent verbal and written communication skills, as well as editing, and proofreading with high attention to detail and accuracy
Excellent computer skills, including Excel, Outlook, Word and PowerPoint
Knowledge of business and technology platforms, HTML, CRM/SFDC, DAM’s etc… a plus
Experience in the CRO industry on a global basis or some knowledge of biopharma industry a plus but not required

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Senior Marketing Professional Resume Examples & Samples

MUST HAVE a BS degree in Business, Marketing or a related field and 6+ years of marketing or related experience. Public Relations experience a plus
MUST HAVE In-depth knowledge of marketing best practices and techniques as they relate to the highly regulated financial industry
MUST HAVE previous banking or financial services industry experience
Strong strategic thinking with equally strong tactical and project management skills
Self-starter and self-motivated. Ability to work under limited direction
Outstanding judgment, verbal and written communication, and interpersonal skills. Ability to work in a fast paced, dynamic environment
Ability to work and communicate effectively with all levels of staff and management
Excellent presentation skills to propose information and recommendations both formally and informally

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Senior Marketing Associate Resume Examples & Samples

Develop and track campaign schedules, ensuring projects are completed on time and within budgeted specifications
Enter Creative efforts into project management system. Review drafts and provide feedback on copy, design, and the accuracy of promotional details (offer, pricing, etc.) from project start to completion
Create campaign set ups using Excel-based tools
Coordinate project details by effectively communicating with Brand Management, Creative, Operations, Customer Service, and other Marketing colleagues
Track and Report results for assigned projects
Create training presentations for call centers/customer service
Bachelor's Degree from an accredited four-year college or university in related profession/field
Minimum of 2 years experience
Enthusiastic learner, eager to build expertise in Marketing Strategy and Tactics
Strong problem solver
Highly-motivated; volunteers to take on new challenges
Embraces ownership and accountability
Organized multi-tasker
Strong collaborator who can work effectively within a diverse cross-functional environment
Effective communicator
Proficiency in Microsoft Office Applications

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