Senior Marketing Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the senior marketing job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

  • Craft your perfect resume by picking job responsibilities written by professional recruiters

  • Pick from the thousands of curated job responsibilities used by the leading companies

  • Tailor your resume by selecting wording that best fits for each job you apply

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MB
M Baumbach
Mazie
Baumbach
196 Gerlach Haven
Boston
MA
+1 (555) 394 9044
196 Gerlach Haven
Boston
MA
Phone
p +1 (555) 394 9044
Experience Experience
11/2014 present
Dallas, TX
Senior Marketing Director
Dallas, TX
Senior Marketing Director
11/2014 present
Dallas, TX
Senior Marketing Director
11/2014 present
  • Manage Marketing Managers and Marketing Coordinator, aiding in prioritization process, providing daily marketing leadership, and tracking performance
  • Work with Business Development to consider acquisitions, partnerships, distribution, or new business models and make recommendations
  • Works with new Product Development teams to ensure successful new product introduction and life cycle management
  • Work closely with sales and channel management, contributing to development of optimal channel strategy
  • Creates and manages annual promotion budget for assigned product line(s)
  • Create engagement communication strategy and prioritization to create consistency in message, design and delivery across channels
  • Working with account executives and client partners to improve quality and consistency of CRM marketing/contacts database over time
08/2009 09/2014
Los Angeles, CA
Senior Marketing Associate
Los Angeles, CA
Senior Marketing Associate
08/2009 09/2014
Los Angeles, CA
Senior Marketing Associate
08/2009 09/2014
  • Detail oriented with pride in the quality of personal and team work
  • Vendor Management,
  • Base-level web management knowledge
  • Working knowledge of the asset management industry is necessary
  • Working closely with Investment Marketing, Design and Compliance teams
  • Event management
  • Manage the survey software, Qualtrics, including developing and analyzing client survey results
01/2003 07/2009
Houston, TX
Senior Marketing Analyst
Houston, TX
Senior Marketing Analyst
01/2003 07/2009
Houston, TX
Senior Marketing Analyst
01/2003 07/2009
  • Performing ad hoc analysis in support of Marketing
  • Working knowledge of Facebook Ads Manager/Power Editor Platform
  • Making recommendations for the development of new products and services
  • Running ad-hoc analyses to identify and recommend innovative options to drive business strategy
  • Creating deep dive analyses to study key area trends
  • Performing research to identify industry trends, competitive analysis and best practices
  • Integrating market research information with the company system to develop new leads
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Tulane University
Bachelor’s Degree in Marketing
Skills Skills
  • Ability to translate data into actionable insights, strong analytical skills, and passion for knowing the business cold
  • Strong knowledge of and experience with business statistics and an innate ability to draw conclusions from the data
  • Strong written and oral communication skills in order to translate the data which enable quick understanding
  • Excellent problem-solving skills; strong ability to proactively identify and implement effective solutions
  • Knowledge of the online media landscape is highly desirable (and as it relates to the Healthcare Industry is a plus)
  • Excellent written and oral communication and presentation skills. Ability to present complex data reports in a simple and clear way
  • Organized and strong ability to multi-task and prioritize
  • Ability and confidence to make quick decisions without full information
  • Strong track record of cross-functional collaboration and ability to present complicated data findings in a clear and compelling manner
  • Strong organizational, operational, analytical, presentation, and project management skills combined with excellent verbal and written communication skills
Create a Resume
1

Senior Marketing Resume Examples & Samples

  • Performs analysis on strategic initiatives for Sales, Marketing, Finance & Administration and Investment Services
  • Creates statistical and analytical models to support sales-generating business initiatives, including prospecting and retention, Leverages programming languages such as SQL, VBA and SAS, R or SPSS to mine large complex databases to provide insights and answer key questions
  • Serves as subject matter expert on data structures, database schemas and database design for NAD’s data warehouse
  • Stays abreast of key regulations and industry trends to ensure appropriate context is applied to analyses
2

Senior Marketing Mix Analyst Resume Examples & Samples

  • Consult clients on relevant issues
  • Degree (Masters preferred) in a quantitative discipline such as econometrics, statistics, etc
  • At least one year performing econometric modeling in a commercial environment
  • Knowledge of specialist analysis packages e.g. SPSS, EViews etc. preferred
3

Senior Marketing Analyst Resume Examples & Samples

  • Identify client business problems and generate solution approaches
  • Create analytic roadmaps, identify data needs and formulate data solutions
  • Execute analyses and present findings and insights to stakeholders at all levels
  • Deliver practical and actionable recommendations based upon marketing intelligence
  • Define a comprehensive measurement framework develop timely, comprehensive reporting dashboards to evaluate marketing performance
  • Enhance and create new analytical tools and data mining techniques ensuring the company is always at the forefront of the industry
  • Exceptional problem solving skills
  • Construct analytical and technical results into a meaningful and easy-to-understand story
  • Turn complex data into practical and actionable marketing insights
  • Analyze and pull data using SAS, SQL or other program languages as required to deliver solutions
  • Manage extreme ambiguity in a fasting growing matrix-oriented organization
  • Strong personal drive positive team-player and a desire to help others achieve their goals
  • 2+ years experience in a quantitative marketing arena
  • Experience handing large volumes of data and applying analytical software
  • Hands-on experience with SAS, SQL, Excel, Programming and Power-point
  • Agency or consulting experience is a plus
  • MBA or MS in a quantitative field
  • Knowledge in digital reporting such as search marketing (seo & ppc), display banner media, and website activity
  • Support marketing decisions/investments via digital channel optimizations (creative, landing page, placement analysis, pathing, etc)
  • Develop analytic plan for brand/campaign support - KPIs, goals, and benchmarks, learning agenda, reporting schedule. Work with client to understand campaign, execute reports, and deliver impactful recommendations and insights
  • Understanding of tagging structure within web tools (i.e. unica, omniture, etc) and work with media vendors to direct/oversee the implementation of tags on different media placements
  • Experience with Web Analytics Packages such as Omniture, Google Analytics, WebTrends, etc a plus
4

Senior Marketing Associate List Management Resume Examples & Samples

  • 'hands-on' project management skills where employee will own the entire engagement: consultation, list development, and audit results
  • Prior experience in marketing list creation and an understanding of marketing and analytical databases
  • SAS Base Certification (if not present, certification will be required w/in 90 days after hire), with expectation to obtain additional certification levels
  • Proficiency in Visual basic programming
  • SAS Advanced certification
  • Proficient in UNIX environments
  • Familiarity, and ability to evaluate, other reporting tools such as Business Objects, Cognos, Essbase, Brio
  • Specific knowledge of Unica's Campaign Management tool, Affinium Campaign, is highly desirable Recruiter: Howard Fishman
5

Analyst, Senior Marketing Resume Examples & Samples

  • Support the CRM, Membership, Product and Digital marketing teams through the application of data science methodology, covering investigation, identification, visualization, and explanation of customer data, to current and evolving business strategies. (50%)
  • Defining and refining data opportunities as they become available, and incorporate these opportunities within current structures, analyses and reporting. Assist in the integration of those opportunities as needed. (20%)
  • Solve complex data problems in order to deliver simpler data to other teams for their analysis. Perform other ad hoc analyses as required. (15%)
  • Share new knowledge with operational and business groups in order to make the most use out of new-found opportunities. (10%)
  • Research and monitor trends in CRM, Publishing, Big Data, and Relationship Marketing. (5%)
  • 2-5 years previous experience demonstrating expertise in the application of data science preferred
6

Manager, Senior Marketing Resume Examples & Samples

  • Write and manage all aspects of the sales development process for selected marketing categories: ideate concepts, develop advertising products, collaborate with editorial, write RFPs, and generate media plans for integrated marketing proposals. (40%)
  • Be marketing lead in target categories in the Kids and Core areas, staying current on marketing trends and competitive landscape, working with Kids editorial and lead team strategy within marketing group. (20%)
  • Develop and execute big ideas and activated marketing programs along every step of execution process, overseeing client and editorial interactions to assure timely and successful program execution. (20%)
  • Oversee creation of marketing materials and proposals to support sales process, in target categories and beyond to drive sales and revenue. (15%)
  • Manage product develop process for assigned categories, developing new ideas and digital and cross-platform products to drive revenue. (5%)
  • 4 years of expertise gained through equivalent-level work experience, specialized training/experience in advertising, design, and marketing
7

Senior Marketing Analyst Resume Examples & Samples

  • Collaborate with product teams to design, measure, and prioritize marketing investments to drive profitable growth through linkage analyses of various marketing programs utilizing both operational and financial data
  • Provide insights into current industry and business trends/opportunities to influence marketing strategies and decisions
  • Implement analyses including (but not limited to) regression, segmentation, discrete choice/conjoint, data mining and other statistical and modeling techniques
  • Analyze new data sources for availability and quality, and integrate with internal sources to support research or analytics
  • Partner directly with internal stakeholders to understand and develop tracking reports and analysis requirements
  • Ensure data quality and data documentation; solve problems with internal and external clients on data issues
  • Analyze new data sources for availability and quality, and integrate with internal sources to support research and analytics
  • Master's degree in statistics or another applied quantitative discipline as well as 3+ years of related business, marketing, or market research experience. Extremely strong candidates with equivalent combination of education and experience to successfully perform the role's responsibilities will also be considered
  • Applied knowledge of advanced statistical techniques used in quantitative analysis; ability to select the appropriate tools and solutions to answer a stakeholder's central business issue
  • Knowledge and proven experience with advanced analytics and solutions such as structural equation modeling, time-series, advanced regressions, marketing mix modeling, factor analyses, cluster analysis, CHAID, and discrete choice modeling
  • Strong data manipulation skills, technical aptitude, and a service-focused approach to serving internal clients and multiple stakeholder teams
  • Proven history of improving existing reporting and analysis in both function and process
  • Strong written and verbal communication skills; ability to tell/articulate the data story to deliver business results; consulting experience is a plus
  • Enthusiasm to work as a part of a cohesive research team. Ability to work collaboratively and build relationships with external suppliers and internal colleagues across the organization
  • Excellent problem-solving skills; strong ability to proactively identify and implement effective solutions
  • Intermediate Microsoft Office skills, especially PowerPoint and Excel, are required
  • Intermediate SPSS and/or SAS software skills are required
  • Experience performing market analysis and research in Higher Education to support institutional decision-making and policy formation is a plus
  • Expertise with any of the following is a plus: SQL, Business Objects, Sawtooth, cross tabulation software, web analytics tools (particularly Google Analytics), data mining, data warehousing, text analytics, social media monitoring, Qualtrics, or Salesforce.com
  • 15%-20% Travel will be required
8

Senior Marketing Associate Resume Examples & Samples

  • Manage the CRM database, Salesforce, including administering the client and prospect calendar, designing and executing reports, developing new fields for tracking developing new client insights, managing client mailing lists, developing training materials and contributing to the training of new users
  • Prospect insight management and reporting leveraging the CRM, Salesforce
  • Conduct marketing research and analysis, including competitor assessments
  • Manage and prepare RFP responses, RFIs, and new business proposals, including writing, editing, organizing, and producing materials; coordinates the review and approval process
  • Manages the RFP software and database, PMAPS
  • Contribute to the firm’s overarching marketing strategy, including the public and client websites, client email campaigns and presentation strategy
  • Manage the survey software, Qualtrics, including developing and analyzing client survey results
  • Contribute to business presentations, including developing PowerPoint slides
  • Develop and manage master client mailing lists for print and electronic materials
  • Contribute to the planning and coordination the firm’s events as needed
  • Contribute to the firm’s sponsorship strategy
  • Bachelor’s degree; major in Business, Journalism, English, or Communications preferred
  • Minimum of eight or more years of experience in a marketing and/or communications role or a Master’s degree or MBA with an emphasis in communications or marketing
  • Experience in RFP or business proposal development strongly preferred
  • Experience leveraging and/or managing Salesforce or another CRM
  • Experience in non-social media oriented digital marketing and strategy campaigns preferred
  • Excellent analytical skills with the ability to analyze and leverage CRM data to develop client marketing and communications strategies
  • Proven experience in project management and organizational skills
  • Experience working in a team oriented environment and collaborating with a diverse group of people
  • Proficient in Microsoft Office (with an emphasis on Excel and PowerPoint)
9

Senior Marketing Associate Resume Examples & Samples

  • Support the servicing of existing clients and consultants as well as new business opportunities
  • Assist in the management of client and consultant needs, inquiries, and requests through effective coordination with the investor relations team; respond in an articulate, accurate, and professional manner
  • Produce, update, and maintain institutional-quality presentation materials, marketing collateral, and client reports; design and create new presentation slides and collateral as necessary
  • Lead the initiative for the production of Requests for Information (RFIs) and Requests for Proposals (RFPs) with a specific focus on the accuracy, effectiveness, and warehousing of content
  • Work closely with other areas of GRE, particularly accounting and investment team members, as relates to the investor relations and business development efforts
  • Track, coordinate, and complete client subscription and redemption requests
  • Perform competitor and industry analysis
  • Maintain the client reporting portal, update consultant databases, and assist with ongoing maintenance/ refinement of the CRM system
  • Assist in the quality control process regarding externally distributed documents, data, and information
  • Respond to ad hoc requests and contribute to new projects/ initiatives as appropriate
  • Bachelor’s degree, preferably with an emphasis in business; advanced degree and/ or designation (e.g., CFA, CAIA, etc.) a plus
  • 4-7 years of experience in the financial services industry with a focus on institutional asset management; commercial real estate investment product experience is required
  • Strong technical foundation with ability to grasp various investment strategies and products as well as understand accounting, finance, and operational elements
  • Technological aptitude and software proficiency with particular emphasis on experience and effectiveness with PowerPoint and presentation creations and Excel, including pivot tables
  • Familiarity with and understanding of a CRM system, ideally SalesForce
  • Excellent written, communication, and interpersonal skills
  • Strong organizational skills; diligent, highly detailed, and thorough to ensure work processes are completed accurately and appropriately
  • Team-orientation; able to work well with various groups
  • Effective time management skills in order to consistently meet deadlines
  • Business owner mentality; shares ideas constructively for process improvement and enhancement
10

Senior Marketing Activation Manager Resume Examples & Samples

  • Deliver clear strategy, guidelines and process re eCom marketing activation and content planning for all .com/ eCom markets
  • Develop and manage the global .com calendar (as part of DTC calendar) and content slot plan in alignment with Global Brand marketing
  • Brief eCom specific requirements with Global Brand Marketing for creative development (including content for .com, CRM)
  • Work with global brand marketing and UX/ CX team during the process of content & connection planning
  • Key interface to eCom marketing teams in market: Gather market input, align on content plans (global plan with consideration of local slots), ensure seamless communication process
  • Establish processes / guidelines for creative adaptations within creative team
  • Develop framework to consider Merchandising priorities within the briefing / alignment process across markets (e.g alignment of key campaign articles for photoshoots)
  • Develop consistent campaign / activation evaluation based on market input and defined KPIs
  • Profound knowledge within the areas of Brand marketing, digital experience and eCommerce
  • Advanced leadership and influencing skills
  • Strong interpersonal skills (e.g. communication, cross-functional collaboration)
  • High degree of commercial and business acumen knowledge
  • Extensive knowledge on the adidas Group business along with significant industry experience
  • Mental flexibility, initiative and determination
  • Fluent in written and spoken English is a must
  • Minimum 7 years in marketing with focus on Brand marketing, eCommerce and digital experience; preferably in sporting goods
  • Experienced in working cross-functional with international organization
11

Senior Marketing Associate Resume Examples & Samples

  • Drive the strategy and execution of marketing initiatives to support the growth of business in Greater China regions, primarily HK and China (applies to Assistant Marketing Manager post only)
  • Provide support on the preparation of marketing materials from factsheets, market commentaries and brochures, etc
  • Work with agencies and vendors on advertising/promotion campaigns, including creative development and media planning
  • Organize marketing events
  • Coordinate with Corporate Communications on PR and media-related activities
  • Bachelor Degree, preferably in Communications, Marketing, Economics, Finance or English
  • 3+ years of experience in marketing in financial or related industry
  • Strong effective Chinese and English verbal and writing skills
  • Experience in organizing marketing events preferred
  • Creative, can think outside the box and provide fresh ideas
  • Strong computer skills including Microsoft Word, PowerPoint and Excel etc
  • Proficiency in design tools such as AI, In-Design and Photoshop, etc. is a plus
12

Senior Marketing Analyst Resume Examples & Samples

  • Analyze and report on test and learn experiments (A/B, direct mail, digital, email testing) in the Nordstrom Rack channel, and other Nordstrom channels as required
  • Support the design and analysis of marketing campaigns in the Nordstrom Rack channel through statistical modeling, customer segmentation and profiling, design of marketing experiments, and data mining
  • Provide actionable insights to Rack Marketing and other Nordstrom channels as required through data analytics
  • Analyze and report on the impacts of marketing campaigns and test and learn experiments on customer behavior
  • Bachelor’s degree in math, statistics, operations research, economics or related quantitative discipline with experience is required
  • 3+ years experience using SAS/SQL (or equivalent) programming languages required
  • 2+ years experience analyzing data, drawing conclusions and making recommendations
  • 2+ years experience reporting and analyzing all marketing campaigns as they relate to the profitable acquisition of new customers and existing customers preferred
  • Ability to identify and resolve problems
  • Ability to communicate in both written and verbal form
  • Ability to meet established timelines
13

Senior Marketing Technologist Resume Examples & Samples

  • Manage the CRM database, Salesforce, including managing content and data uploads; administering the client and prospect calendar; designing and executing reports and dashboards; developing new fields for client insights; managing client mailing lists (in ExactTarget); developing training materials and contributing to the training of new users; and serving as project manager of the Salesforce committee
  • Serve as website administrator for Kaspick’s public and client-only websites, creating and publishing approved content, managing users, supporting employee and client questions on use of site, and serving as project manager for the website committee
  • Conduct marketing research and analysis, including competitor assessments; manage market data and projections
  • Develop and manage client mailing lists for print and electronic materials and execute email campaigns (in ExactTarget) with approved content
  • Develop training materials and documentation resources for Salesforce and the client-only website; conduct training sessions for colleagues and clients
  • Collect and analyze usage data from Salesforce and the public and private websites
  • Manage the survey software, Qualtrics, including developing and analyzing client survey results; encourage best practice use and application of tool’s capabilities
  • Contribute to the firm’s overarching marketing strategy, including the public and client websites, client email campaigns, and presentation strategy
  • Provide support for PMAPS database and webinars as needed
  • Minimum of five or more years of experience in a marketing, communications, or technology role or a Master’s degree or MBA
  • Minimum three years of experience managing/administering Salesforce or another CRM
  • Minimum three years of experience managing/administering websites
  • Excellent Microsoft Excel skills
  • Experience with HTML; JavaScript, CSS, and other coding experience preferred
  • Experience working with and managing a content management system
  • Experience with website analytics
  • Experience training non-technical users
  • Excellent verbal, writing, and editing skills
  • Excellent analytical skills with the ability to analyze and leverage CRM and website data to develop client marketing and communications strategies
  • Experience working in a team-oriented environment and collaborating with a diverse group of people
  • Experience with Adobe Suite and Microsoft products
  • Experience with ExactTarget or similar system
14

Senior Marketing Associate Resume Examples & Samples

  • Social media marketing experience
  • Content management experience
  • Detailed writing experience
  • Advanced excel and PowerPoint experience
15

Senior Marketing Associate Resume Examples & Samples

  • 5+ years of RFP or Investment Writing experience
  • Bachelor's Degree in Economics and/or Finance
  • Strong knowledge of the capital markets, particularly fixed income, and high yield, as well as, the inner workings of institutional sales and marketing functions
  • Solid experience completing public fund RFPs
  • Microsoft Office/Suite proficient (Word, Excel and PowerPoint)
  • Experience in fixed income investment management business
16

Senior Marketing Analyst Resume Examples & Samples

  • Work with marketing managers to manage the contact strategy for designated lines of business including definition of campaign objectives, potential tests, offers, channel utilization/optimization and projected results
  • Build, maintain and/or utilize predictive models to address business needs ranging from direct marketing response to customer attrition risk
  • Manage a team of analysts by directing the development of campaigns and other work assignments, including project plan, target dates, design development, and other aspects
  • Analyze marketing audiences for response, lift, revenue growth, and profitability performance, leveraging analysis to optimize and improve the Bank’s direct marketing efforts
  • Conduct line of business reviews providing insights into marketing profitability and campaign performance, developing a business cases for new tests and strategies, making recommendations to senior management for program improvement
  • Analyze complex business problems and present results in executive-ready format with clear recommendations and logical reasoning for action
  • Develop and manage marketing optimization and customer segmentation models
  • Build relationships with key business partners in the bank including Product, Distribution Strategy, Segment, Go-to-Market, and IT teams
  • Ad hoc reporting and analysis to support the Bank’s various regional affiliates
  • Bachelor's degree in statistics, finance, economics, mathematics or related field. MBA or Master's degree in statistical/operations research a plus
  • Typically requires minimum of 6-10 years of database marketing with in-depth knowledge of campaign management and relational database experience. Experience with statistical modeling a plus
  • Advanced knowledge of key statistical principles including sample size calculation, design of experiments and familiarity with test designs a plus
  • Excellent analytical, written and oral communication skills
  • Previous experience with credit card, debit card and/or pre-paid card portfolio marketing and analytics is a plus
17

Senior Marketing Analyst Resume Examples & Samples

  • Serve as a pricing and promotion expert reporting to the Director of Pricing & Bundling
  • Conduct extensive analysis around effectiveness of key discount variables such as length, breadth and depth of promotional offers
  • Work with management to develop and implement product price strategies for various markets, channels and customer segments
  • Develop innovative methods and tools for reviewing, analyzing, forecasting and presenting on pricing performance metrics
  • Run extensive analysis on promotional and list price changes, targeted campaign performance, new customer trends, and acquisition price strategy to maximize long-term profit growth
  • Develop, update, and maintain queries in SQL environment for analysis and ongoing reports
  • Monitor, analyze, and report on key tracking metrics including revenue, discounting, customer acquisition, and customer churn and report to various stakeholders including sales, marketing, business operations teams and pricing
  • Understand the causes of financial and competitive market trends and anomalies
  • Articulate findings and recommendations to internal customers with ease
  • Obtain and maintain a working knowledge of CCI's products
  • 5+ years work experience in pricing, marketing analytics, or product management in a competitive industry with similar responsibilities or related advanced degree with 3+ years of relevant experience
  • Strong analytical/financial analysis background
  • Proficiency with quantitative tools including Excel and SQL
  • Must possess an internal client service orientation
  • Strong communication and presentation skills required
  • Comfort setting direction and drawing insight from multiple (and often unclear) data sources
  • Willingness to travel up to 10% required
18

Senior Marketing Analyst Resume Examples & Samples

  • Lead the development and execution of Marketing research and analysis
  • Test, track, segment, and optimize campaigns across both print and digital marketing vehicles –proactively fill data gaps
  • Analyze customer, transaction, and campaign data to identify trends and patterns in marketing campaign performance and/or customer behavior
  • Conduct market basket / affinity analysis to inform product assortment within marketing materials
  • Conduct channel analysis to understand revenue drivers and identify methods to improve performance
  • Design and execute tests to evaluate effectiveness of new strategic initiatives
  • Leverage analytical tools (SQL, SAS, and SPSS) and data mining techniques to perform advanced data manipulation and extract insights from large relational databases
  • Determine business impacts of trends patterns, and results, identifying improvement opportunities
  • Develop reports and/or presentations that clearly and concisely communicate analytical findings and recommendations to senior management team
  • Create innovative dashboards and ensure all marketing programs are executed properly in point of sale
  • Work cross-functionally with other departments including e-Commerce, Finance, and Merchandising to conduct ad hoc analysis and provide business insights
  • Work with IT to enhance analytic capabilities and ensure data integrity
  • Manage the creation of all coupon codes
  • Assign and program codes as requested from business partners including brand, ecommerce, direct mail teams
  • Partner with CRM and finance to support the marketing trends report
  • Create redemption and marketing trends reports in order to analyze results
  • Advanced knowledge of Excel
  • Proficient with Microsoft Access, SQL and SAS
  • Expert at marketing analysis principals, procedures, and technologies
  • Strong knowledge of and experience with business statistics and an innate ability to draw conclusions from the data
  • Strong written and oral communication skills in order to translate the data which enable quick understanding
  • Approach deadlines with a sense of urgency
  • Experience in successfully directing others in analytical projects –proven ability to coach and mentor direct reports
  • Demonstrated ability to be a self-starter and critical thinker
19

Skype Lifecycle Senior Marketing Manger Resume Examples & Samples

  • Plan, develop and lead execution of global acquisition, retention and engagement programs and campaigns across all channels including email, in-product, mobile and display advertising on our owned channels. Provide CRM/ CLM thought leadership across the CAS organization and Microsoft
  • Leverage customer insights, engineering investments, and marketing technologies to build consumer relationships with our prospects and customers and create compelling customer journeys across our digital and mobile channels
  • Partner closely with Skype product marketing, business planning, marketing analytics, audience marketing, outside creative agencies, and engineering teams to deliver campaigns and drive meaningful impact to the supported businesses
  • Integrate test and learn methodology to drive ongoing improved campaign results
  • Ensure quality production and execution through internal and external partners (Email, website, etc)
  • Define campaign KPIs and measurement process; provide regular reporting and analysis, critical thinking and strategic recommendations to SLT which will shape projects and determine objectives for future initiatives
  • 7-10 years of experience in digital/direct marketing roles with services or subscription-based products, mobile a plus
  • Passion for the customer is a must have - approaching problems from a customer perspective
  • Deep understanding of and proven experience leading Customer Relationship Marketing (CRM), and developing customer-focused acquisition, engagement, retention and reward strategies
  • Track record of innovation and strategic thought leadership to drive business results. Ability to work through ambiguous situations with can-do attitude and proactively determine creative solutions. Must have the ability to work under deadline pressure and manage multiple projects across multiple time zones
  • Proven ability to operate successfully in a highly matrixed organization across multiple groups and business owners. Able to manage through conflict and influence others to buy into your ideas. Able to collaborate with multiple internal and external partners
  • Strong understanding of analytics, subscription P/L, targeting, and campaign metrics
  • Proven experience leading agencies to develop effective and innovative creative
  • Excellent oral and written communication skills and ability to influence senior leaders
  • Proven people leadership skills to lead, develop and motivate a high performing team
  • BA/BS in communications, marketing or related discipline required or equivalent work experience. MBA preferred
20

Senior Marketing Associate Resume Examples & Samples

  • Bachelor’s Degree or higher
  • 7+ years marketing experience in Financial Services or Wealth Management is desirable
  • Experience in writing marketing materials
  • Fluent in MS Office (Word, PowerPoint, Excel, Outlook, MS SharePoint) and Adobe Acrobat
  • Ability to work independently and with staff across all levels of the organization
  • Experience and/or exposure to Trust & Estates administration is preferred
  • Experience in High Net Worth Asset Management is preferred
21

Senior Marketing Analyst, Email Resume Examples & Samples

  • Build strategic reporting and analysis to inform and educate business partners
  • Serve as a strategic thought leader as we evolve our marketing programs
  • Perform ad hoc analysis to answer strategic business questions
  • Communicate actionable insights and high level results to business partners and cross functional teams
  • Pull email circulation and segmentation lists from various data sources when needed
  • Stay current on trends and best practices in analytics
  • Bachelor’s degree with at least 1-2 years of experience
  • Strong SAS or SQL programming skills
  • Experience in database marketing preferred
  • Experience with web analytics tools such as omniture site catalyst a plus
  • Strong interpersonal skills to collaborate with cross-functional teams
  • Strong written and verbal communication skills with the ability to communicate findings to all levels of the organization
22

Senior Marketing Analyst Resume Examples & Samples

  • Design and execution of procedures and data collection from a variety of data sources to analyze and make recommendations to improve the effectiveness of and insights derived from sales and marketing campaigns and initiatives
  • Proactive and reactive design and execution of analytical projects as well as data mining solutions in support of marketing and sales objectives
  • Work closely with lines of business and marketing managers to design and execute research initiatives using primary and secondary sources to support marketing, sales, product, and corporate programs and initiatives
  • Develop and maintain analytical processes in SQL
  • Develop and present analyses, proactively recommend solutions, and provide insight and interpretation for actionable tactics and strategies
  • Lead technical and analytical efforts to improve the quality, reliability, breadth, and structure of the data in the marketing data mart and enterprise data warehouse
23

VP / Senior Marketing Associate Resume Examples & Samples

  • 7 or more years’ experience marketing in the asset management industry or an equivalent combination of training and experience
  • Undergraduate Degree or equivalent combination of training and experience
  • Strong analytical, and project management skills
  • A cumulative Grade Point Average (GPA) of 3.0 or above in a 4.0 scale
  • Ability to read, analyze and interpret marketing and business-related journals, financial reports and legal documents
  • Ability to interpret complex concepts and data (written, oral, diagram or schedule form) and develop and effectively distribute relevant marketing presentations, collateral, client communications
  • Proficiency in Microsoft Office products, particularly Excel and PowerPoint
  • Proficient in Salesforce.com and CRM marketing best practices
  • Experience working with Salesforce.com
  • FINRA Series 7 and 63 registrations
  • Knowledge of Macintosh systems, QuarkXPress, Photoshop, Illustrator
  • Knowledge of Market Metrics
24

Senior Marketing Technologist Resume Examples & Samples

  • Minimum of three or more years of experience in a marketing, communications, or technology role or a Master’s degree or MBA
  • Minimum two years of experience managing/administering Salesforce or another CRM
  • Two or more years of experience managing/administering websites preferred
25

Senior Marketing Associate Resume Examples & Samples

  • Proactively work with the business to market their products and services and build brand awareness
  • Bring new and creative ideas on a regular basis
  • Implement marketing tactics including: advertising, collateral development (brochures, factsheets, emails, conference materials, etc.), - advertising is both print & digital
  • Work closely to develop long-term marketing strategies to promote assigned businesses and facilitate stronger client relationships
  • Monitor general marketing trends and tactics so the assigned businesses are employing the most advanced and effective marketing practices available
  • Note: This position does not include crisis management, media relations or internal communications as these services are provided by RBC’s corporate communications department
  • Creative thinker, with a client service approach and a strong drive to continuously improve, learn and add value to the businesses served
26

Senior Marketing Campaign Specialist Resume Examples & Samples

  • Manage multiple priorities within scope and budget, for on-time delivery
  • Research competitors and industry trends as well as examples of marketing best practices to support marketing strategy development
  • 6+ years of marketing or communications experience
  • Demonstrated success implementing social media tactics across multiple channels/platforms
  • Excellent organizational, time, and project management skills
  • The ability to effectively communicate and collaborate with a broad range of audiences from every level of an organization—from senior vice president to junior associate
  • Good judgment and maturity to interact with clients and teammates of all levels and work styles
  • Strong analytical skills and the ability to provide insight into project progress
27

Senior Marketing Analyst Resume Examples & Samples

  • Conduct broad-based research of considerably complex business information, incorporating programming and analytical methodologies associated with data analytics
  • Design and perform moderately complex data preparation tasks using data mining methods; null value replacement, imputation, joins and unions, etc
  • Consult with internal and external sources, colleagues, and others to obtain, provide, verify and discuss information and best practices
  • Develop and maintain productive relationships with management, peers and others across all lines of business
  • Identify continuous improvement opportunities within Campaign Analytics and provide support to projects in the capacity of subject matter expert
  • Translating/interpreting abstract or theoretical information and communicate this in a succinct manner to others with different disciplinary backgrounds
  • Provide data management consulting to business clients, assessing each client’s needs and developing an analytical plan. Develop models and “what-if” scenarios to demonstrate the range of options and potential impacts available to management and clients
  • Have ability to deal with massive datasets. Familiarity with techniques to control computer usage
  • Demonstrate strong expertise and experience with UNIX, Oracle SQL and SAS programming
  • Experience applying and interpreting financial information to derive impact of business performance would be an asset
  • Experience with Natural Language Processing, Text Mining and Geospatial data analysis is an asset
  • Knowledge and experience with Excel, SAS and TIBCO Spotfire is an asset
  • Have ability to effectively manage multiple projects of varying complexity
  • Peers at financial organizations, industry associations, outside vendors, research groups, and specialized analysts/consultants
  • CIBC wide scope across various lines of business representing different products and partner areas including Client Experience, Customer Marketing, Cards, and CIBC Technology, all the channels (TB, ABM, POS, Mobile, OLB, and OTC)
  • External consulting groups in the area of data analysis and information management to gain insight on industry trends and best practices
28

Senior Marketing Analyst D R Resume Examples & Samples

  • Responsible for managing the activation of M&T Bank’s premier sponsorship portfolio including the Baltimore Ravens, Buffalo Bills, and Dover International Speedway, as well as regional sponsorships
  • Work with partners across all lines of business to ensure sponsored assets are effectively leveraged to meet business objectives; this includes incorporating sponsored assets into advertising, collaborating with business partners to develop unique product offers and executing world class event experiences
  • Responsible for leveraging best practices across the regional sponsorship portfolio to ensure world class execution, strong ROI and return on objective
  • Evaluate campaigns for effectiveness in meeting business objectives
  • Develop and manage campaign budgets
  • Manage all aspects of the development and execution of each marketing and or communication campaign project from conceptualization through execution and implementation
  • Analyze results of marketing campaigns and develop recommendations based upon campaign results
  • Bachelor's Degree, or in lieu of a degree a minimum of 4 years work experience
  • Minimum of 3 years of marketing experience
  • Sponsorship marketing experience strongly preferred
  • Experience leading multiple agency partners
  • Outstanding relationship management and ability to interact professionally with all levels of management
  • Ability to thrive under multiple deadlines
  • Flexibility to work evenings / weekends
  • Self-starter – can succeed without the need for constant oversight
  • Inquisitive – must probe internal and external partners to uncover new opportunities and improve existing programming
29

Bp Senior Marketing Analyst Resume Examples & Samples

  • Provide primary analytics support to develop and implement marketing strategies/programs for the BP PLCC, Visa and Visa Signature portfolios
  • Analyze and segment customers by behavior, level of engagement, and profitability to ensure that targeted strategy meets the needs of the customers and the business. Therefore the ability to collaborate with both internal and external stakeholders is a priority
  • Conduct wing to wing extensive analysis of performance trends and provide insightful business performance reporting. “Wing to wing” can span strategy design, campaign pro-forma, building data and/or campaign files, measuring performance, and presenting results and insights
  • Conduct Ad-hoc analysis as required, bringing independent thought leadership and value added insights and judgment
  • Managing regular reporting and dashboards up to 20% of band-width
  • Bachelor's degree in Economics, Finance, Business, or STEM fields OR in lieu of degree high school diploma/GED and 4+ years of marketing analytics experience in a corporate environment
  • 1+ years of analytics experience in one or more of the following fields: in marketing, portfolio management, product development, or loyalty programs in credit card / consumer businesses, or credit card risk strategy
  • 3+ years of analytics experience in one or more of the following fields: in marketing, portfolio management, product development, or loyalty programs in credit card / consumer businesses, or credit card risk strategy
  • Master’s degree preferred Strong project management, presentation/communication, multi-tasking, ability to work independently, relationship management skills across a matrixed organization are keys to success
  • Proven SAS or SQL data mining and/or applicable programming skills
  • Advanced skills using spreadsheet and presentation tools
  • Think strategically and ability to identify business opportunities
  • Demonstrated ability to manage complexity and multiple initiatives
  • Ability to synthesize/analyze diverse information, develop and recommend strategies
30

Senior Marketing Director Resume Examples & Samples

  • Attend key consumer and trade conventions as necessary and appropriate
  • Communicate, collaborate, and leverage internal knowledge of Zondervan Bibles group
  • Substitute for Vice President in meetings, etc. as required
  • Foster a healthy environment for internal departments, external partners and vendors working together
  • Able to prioritize, manage projects, and meet deadlines
31

Senior Marketing Analyst Resume Examples & Samples

  • Analyze and report on test and learn experiments (A/B, direct mail, digital, email testing) for all Nordstrom channels
  • Design and oversee test and learn experiments for online marketing initiatives
  • Support the analysis of marketing campaigns through statistical modeling, customer segmentation and profiling, design of experiment, data mining
  • Provide actionable insights to Nordstrom Marketing through data analytics and synthesize results into succint presentations that aid in senior management decision making
  • Utilize SAS or other relevant statistical tools for data mining and predictive analytics
  • Apply expert level statistical and predictive analysis and data modeling on complex digital behavioral data to create actionable information that improve online marketing tactics
  • Oversee and manage global online marketing reporting, stakeholder interaction and resolve issues as they surface by working cross-functionally
32

Senior Marketing Analyst Resume Examples & Samples

  • Minimum 2-3 years hands-on experience with data analysis in a marketing environment
  • Significant experience using web analytics packages required (Google Analytics, Omniture, Speed-Trap, Tealeaf etc.)
  • The successful candidate will be an Excel "wizard", able to build complex models and reports
  • Direct experience of managing digital marketing activity would be preferred
  • An excellent track record of providing actionable insight to senior management to support critical decisions
  • Experience with statistical modelling and business intelligence tools would be considered a distinct advantage
  • Strong problem-solving capabilities and the ability to communicate complex ideas in a simple and easy-to-understand way
  • Highly numerate and comfortable working across a number of diverse data types
  • A strong understanding of database marketing techniques
  • Good overall understanding of web technologies and digital marketing
33

Senior Marketing Analyst Resume Examples & Samples

  • Identifies, evaluates and recommends marketing opportunities consistent with product line objectives
  • Develops business plans to expanding business in key geographic areas
  • Provides expertise and technical support to Canon affiliates, Dealers and Distributors of Oce Large Format products sold outside the US
  • Projects business potential in emerging markets
  • Creates sales and marketing programs to drive sales
  • Reviews and evaluate Channel partner, customer and market requirements
  • Defines effective promotions for maximizing sales potential
  • Coordinates and supports tradeshows within the region
  • Supports the launch of new products into the region including developing sales tools and training materials
  • Conducts product demonstrations, educational seminars, sales training, etc
  • Participates in major account calls to provide product expertise and assist in uncovering customer solution requirements
  • Gathers market intelligence
  • The position requires a BS/BA degree preferably in business administration, marketing, or technical field. MBA is desirable
  • At least 10 years experience within a product management or business development role. Experience as a sales consultant is also desirable
  • Must have excellent oral and written communication skills
  • Entrepreneurial mentality and self-starter
  • Fluent in Spanish and/or Portuguese
34

Senior Marketing Analyst Resume Examples & Samples

  • Several years experience performing quantitative analysis, preferably for an internet or technology company
  • Excellent SQL skills: extensive experience querying large, complex data sets
  • Programming and ETL experience Preferred
  • Column Oriented database experience a plus
  • Experience working with OLAP and OLTP environments
  • High proficiency with Excel including pivoting capabilities and analysis modules – ODBC sourcing a plus
  • Working knowledge of basic statistics; experience with R, SAS, MatLab or similar a plus
  • Good client management skills with a strong grasp of both technical and business perspectives
  • Proven ability to work in a fast-paced environment, and to meet changing deadlines and priorities on multiple simultaneous projects
  • Enjoy working in both individual and team settings
  • B.S. or B.A. in math, economics, engineering or other technical field required; advanced degrees a plus
35

Senior Marketing Associate Resume Examples & Samples

  • Drive the strategy and execution of marketing initiatives to support the growth of business in Greater China regions, primarily HK and China
  • Provide support on the preparation of marketing materials, including but not limited to, factsheets, market commentaries and brochures, etc
  • Assist with digital marketing campaign and development of social media initiatives
  • Assist on website maintenance
  • Organize marketing events and drive other marketing efforts in support of the Greater China business
  • Bachelors Degree, preferably in Communications, Marketing, Economics, Finance or English
36

Senior Marketing Director Resume Examples & Samples

  • Partner with full Bible leadership team to ensure all communication efforts are aligned
  • Prepare presentations and enable sales delivery of information for all products in all Bible categories
  • Increase market share and category leadership for HCCP Bibles
37

Senior Marketing Analyst Resume Examples & Samples

  • Serve as the primary business liaison from the Analytics team for the marketing organization
  • Develop reporting processes and determine measures of success based on marketing project objectives
  • Provide data-driven recommendations to inform our promotional strategy
  • Compile data for retrospective decks including recommendations and learnings
  • Meet regularly with stakeholders to establish a reporting plan for marketing teams
  • Create and distribute reports at appropriate, regular time intervals as determined in conjunction with stakeholders
  • Work with stakeholders to build Omniture reporting into existing processes
  • Gain and share insight into customer behavior on the site
  • Act as SQL expert for our marketing department
  • 5+ years preferred experience within analytics, ideally with past experience in a retail sales environment
  • Google Analytics expert
  • Highly competent with Microsoft Office
  • Flexibility in a fast-paced, rapidly changing, exciting work environment
  • Ability to serve and collaborate with a range of stakeholders and internal partners, including executives
  • Omniture superuser with a working knowledge of SQL
38

Vans Senior Marketing Key Accounts Resume Examples & Samples

  • Ability to think strategically and act tactically
  • Strong interpersonal communication
  • Comfortable in self-starter environment
  • Ability to work in an open environment with product team and cross-functional partners
39

Senior Marketing Effectiveness Analyst Resume Examples & Samples

  • Prior experience with an ad server or demand side platform (DCM, MediaMath, etc.)
  • Enthusiasm for advertising and for connecting with customers in the digital age
  • Highly proficient use of SQL for extraction and manipulation of data
  • Experience working with SAS Base, SAS Enterprise Guide/Miner
  • Familiarity with (digital) media experiences and trends
  • Exceptional analytic, strategic, and problem-skills
  • Ability to multi-task and prioritize in fast-moving environment
  • Establish collaborative working relationships both internally and externally
40

SRG Senior Marketing Analyst Resume Examples & Samples

  • Provide primary analytics support to develop and implement marketing strategies/programs for the Specialty Retail Group (SRG)
  • Managing regular reporting and dashboards up to 10% of band-width
  • Bachelor's degree. In lieu of degree, HS Diploma and 4+ years analytics experience
  • 2+ years experience in project management with a focus on presentation/communication, multi-tasking, ability to work independently, and relationship management skills across a matrixed organization
  • 6+ months of SAS, SQL or equivalant
  • Bachelor's degree in Economics, Finance, Business, or STEM fields
  • 2+ years of analytics experience ideally in one or more of the following fields: in marketing, portfolio management, product development, or loyalty programs in credit card / consumer businesses, or credit card risk strategy
  • 1+ years of proven SAS or SQL data mining and/or applicable programming skills
  • Experience performing ad-hoc analysis, glean and form business insights under aggressive timelines
  • Experience synthesizing/analyzing diverse information, develop and recommend strategies
41

Senior Marketing Associate Resume Examples & Samples

  • Develops and implements marketing and publicity campaigns for assigned titles
  • Strong writing skills, including press materials, advertising copy, and communication with authors and agents
  • Development of print, digital, audio, video advertising
  • Technical proficiency with marketing tools and programs
42

Senior Marketing Brand Specialist Resume Examples & Samples

  • Help plan and execute sponsorship-related marketing programs
  • Support planning and execution of consumer-facing events
  • In conjunction with Sr. Director communicate and coordinate as required, with sales/brand teams on retailer-related programs (ex: Events/promotions at Macy’s, JC Penney’s, Kohl’s etc.)
  • Maintain calendar of “key” events throughout the year
  • Must be proficient in Microsoft Office software including MSWord, Excel, Access, Outlook, and PowerPoint
  • Strong Problem solving skills along with an ability to work on multiple projects simultaneously
  • Excellent project management skills. Must be creative, self-motivated with positive “can do” attitude
  • Ability to gather information; provide and interpret data
  • Ability to collaborate with respective departments
  • Organized and resourceful in critical thinking and problem solving
43

Senior Marketing Associate Resume Examples & Samples

  • Manage and execute the marketing campaign calendar
  • Work closely with editorial teams across offices to ensure timely report release schedule
  • Make sure all product information is updated in company’s CRM system
  • Maintain and update report marketing materials for all reports
  • Regularly post press releases to website and related social media channels
  • Assist in updating company’s social media presence on Twitter and LinkedIn daily
  • Help distribute company press releases and manage press requests
  • 2 – 4 years of experience in marketing at a financial services company
  • Working knowledge of the asset management industry is necessary
  • Outstanding project and time management skills with strong attention to detail required
  • Ability to multi-task and to change course quickly as needed
  • Proven writing and editorial experience
  • Experience writing press releases and working with the media
  • Proficient using Microsoft Office (Word, Excel, PowerPoint)
  • Familiarity with CRM/contact management systems preferred
  • Preference will be given to candidates with a bachelor’s degree in marketing, marketing communication, or communications
44

Senior Marketing Director Resume Examples & Samples

  • Sharpen the Brand's positioning/ perception, while strengthening its connection to athletes, consumers and other sports and fitness stakeholders in India
  • Contribute to the global strategic planning for the Brand via dotted line into the Senior Brand Director, Emerging Markets and through interaction with global counterparts
  • Drive implementation of Go-to-Market plans by sub-brand and/or Business Unit, including account plans by Category
  • Lead and coordinate the alignment of global/local concept priorities and the identification of key business drivers throughout India
  • Represent the commercial and product needs of India to the Global Brand Concept-to-Consumer team
  • Constantly analyse business performance and seize business opportunities across India to meet and/or exceed KPIs and financial targets
  • Lead and steer India range selection and creation process with an aim to optimize efficiency based on the Global range in coordination with the Emerging Markets
  • Lead and steer the execution of global and local brand and Fitness marketing strategies/concepts and leverage key partnerships
  • Drive India’s Strategic Business Plan to ensure alignment between Go-to-Market strategies and financial targets
  • Effectively manage the assigned Marketing Working Budget to win the consumer, increase NPS and optimize ROI
  • Drive consumer/channel matrix management and ensure India has the proper tools; support to effectively implement the Go-to-Market plan
  • Provide a clear vision and direction to the India Reebok Brand team and others in India with relevant objectives and KPIs
  • Strategic thinking and the ability to develop and implement strategy
  • Broad Marketing experience, with a distinct track record of success and high-level Merchandising knowledge
  • Strong communication and influencing skills with his/her direct reports, and with all counterparts he/she will have to influence and work with (Sales, Retail, eCom, Finance, Operations etc)
  • Cross functional experience, across merchandising, marketing, sales and retail, and if possible, Finance
  • Strong industry knowledge, across divisions—footwear, apparel and accessories—and across all BUs
  • Expert understanding of Indian consumers, accounts, economic environment and commercial needs
  • Excel: advanced
45

Senior Marketing Analyst Resume Examples & Samples

  • Develop dashboards and metrics creation/analysis
  • Database creation and data extraction analysis
  • Collect and analyze customer data, needs and buying habits to identify market opportunity
  • Evaluate data to ensure the proper strategy is formulated for the services offered by ABILITY
  • Analysis and forecast marketing and sales trends, based on collected data
  • Assist Sales Ops with the integration of Campaigns object within Salesforce and Marketo
  • Modify Salesforce/Marketo integration to enhance functionality
  • Evaluate add on services to the Salesforce and Marketo platforms
  • Act as a liaison with Sales and Sales Operations to gain alignment between the departments as it pertains to marketing automation and CRM strategy
  • Improve Marketo Sales Insights and assist in providing ongoing training
  • Maintain and organize a growing Marketo instance
  • Assist in defining campaign success metrics and demand generation goals
  • Create usable reports detailing performance, trends and forecasts for the Marketing team using Marketo. Revenue Cycle Explorer
  • Create audience segments in Marketo to assist in Demand Generation efforts
  • Partner with Sales to optimize lead scoring models
  • Identify and execute on optimization opportunities for emails, landing pages and Demand Generation programs
  • Identify and execute on optimization opportunities for Marketo instance overall
  • Travel Limited, approximately 10%
  • At least 3 to 5 years of experience working in a sales-driven B2B environment
  • Bachelor's degree, preferred
  • Experience working with Salesforce and Marketo, required
  • Marketo Certified Expert, preferred
  • Marketo Analytics Specialist, preferred
  • Salesforce Admin or related experience, preferred
  • Experience with digital marketing solutions for demand generation and associated best practices
  • Technical background with a high-comfort level using analytics
  • Must be able to demonstrate strong project management and organizational skills
  • Strong interpersonal and listening skills
  • Effective planning skills with excellent attention to detail
  • Excellent problem solving and analytical skills, and ability to think strategically and logically
  • Comfortable working in a fast-paced environment, and processes the ability to juggle multiple priorities
46

Senior Marketing AD Resume Examples & Samples

  • Create top quality marketing assets for our websites, social media channels and other media
  • Lead the design direction and be the ‘gatekeeper’ for our marketing materials
  • Participate in managing and developing the brands and visual identity of the studio and it’s games
  • Participate in developing marketing campaign concepts
  • Manage the project side of marketing art
  • Work closely with internal stakeholders and external partners to coordinate the production and delivery of marketing materials and to ensure that the visual identity of our brands and marketing art are aligned with the global marketing strategy
47

Senior Marketing Associate Resume Examples & Samples

  • Collaboration with marketing managers to identify opportunities, campaign strategy and the framework for measurement and reporting
  • Management of multi-channel (mail, email, online ads/landing pages, collateral, flyers,) marketing execution (from concept development to delivery) including working across multi functional teams, such as
  • Strong knowledge of and 7+ years experience in direct marketing/project mgmt is required. Experience should include: Consumer and Mortgage marketing experience; Managing large-scale acquisition and customer management direct marketing programs including mail, email, online and telephone
  • Agency/vendor management experience
  • Specific experience in financial services and/or agency-side experience is a plus
  • Ability to think strategically, but willingness to roll up your sleeves and manage the details of marketing project execution
  • Strong relationship development and negotiating skills; able to earn respect and trust among internal and external business partners and team members
48

Senior Marketing Analyst Resume Examples & Samples

  • Providing analysis and insights for all sales activities and marketing campaigns
  • Partner with Agencies, Vendors, Data Providers, Campaign Management and Sales teams to determine appropriate testing options and provide recommendations for continuous optimization
  • Designing research projects, which answer particular business questions
  • Identifying effect-cause relationships between financial outcomes and marketing actions to raise profitability
  • Working with marketing management for identifying best-in-class marketing opportunities and completing concept testing
  • Developing surveys and focus groups to capture qualitative data and market research
  • Managing market research for determining perceptions, understanding customer needs, evaluating market penetration, analyzing competitors
  • Managing market segmentation, positioning exercises, targeting as required
  • Building marketing and sales dashboards, which visualizes fundamental performance indicators across the entire marketing to sales funnel
  • Completing competitive analysis for maintaining the company competitor advantages
  • Integrating market research information with the company system to develop new leads
  • Monitoring and tracking website messaging, competitive advertisements, etc
  • Identifying and engaging with prospective data partners and vendors for efforts such as predictive modeling, churn analysis and other such algorithm-based intelligence gathering
  • Providing weekly, quarterly and as needed spreadsheets and reports. (Reports include but are not limited to: email performance, webinar performance, GLP/GRP tracking to contracted rates, PPC and social media reconciliation, weekly status on responses and opportunities, quarterly detailed performance reports for leadership meetings)
  • Bachelor’s degree in Marketing, Business, Finance, Accounting or related from an accredited institution; Graduate degree a plus
  • Minimum of 4-5 years of experience in marketing analytics or similar function
  • Exceptional knowledge of sales, business, and marketing processes
  • Adobe and web analytics experience required
  • Working knowledge of Business Intelligence marketing data warehouse systems, including the ability to merge data from various sources and visualize such data via dash boarding tools
  • Campaign management experience a plus (Marketo, Adobe, Eloqua)
  • Strong knowledge of SalesForce CRM required
  • Understanding of integrated marketing communications strategy for lead generation and lead nurturing programs (offline advertising, search marketing, online advertising, social and mobile media, web development, direct marketing, email, etc.)
  • Curious nature, desire to understand why things are the way they are and how things connect
  • Strong desire to understand the marketplace, and a willingness for continued learning
  • Strong business reporting, project management and writing skills
  • Should be able to develop effective relationships and operate with senior executives
  • Effective leadership, time management and organizational skills
  • Strong business acumen, analytical, problem solving, data manipulation and management skills
  • Must be able to contribute to planning and strategic thinking
  • Strong computer skills that includes reporting software and business intelligence
  • Exceptional written as well as verbal communication skills
  • High level of personal enthusiasm and self-motivation/direction
49

Senior Marketing Director Resume Examples & Samples

  • Sets vision for the evolving market opportunities for faith-based fiction for both internal and external constituencies
  • Constantly innovates HCCP marketing strategy and practice to meet the demands of a rapidly changing marketplace
  • Exemplifies best-in-industry leadership in partnering with the internal sales force, internal direct to consumer platforms, retailers, media, and with fiction community sites to continue to grow readership for HCCP Fiction authors
  • Responsible for the organizational structure, mentoring, on-going growth, and overall performance of the Fiction Marketing and Publicity team
  • Inspires the trust of authors and agents and partners with authors to extend their brand reach and grow their readership
  • Builds strong peer relationships with marketing leadership throughout HCCP and the broader HarperCollins organization and optimizes internal relationships and resources in support of the HCCP Fiction program
  • Serves alongside of Fiction Publisher and Editorial Director as the core leadership for the HCCP Fiction team
  • Maintains an industry leadership position relative to trade and industry media and possesses strong relationships with both Christian and general media outlets
  • Conceives and implements on-going consumer research and represents the consumer perspective in packaging and positioning for HCCP Fiction titles
  • Conceives and manages Fiction marketing budget, programmatic budgets and title-by-title budgets
  • Conceptualizes and implements winning presentations and events for internal sales conference, trade fairs and external conferences
  • Provides marketing leadership on author acquisitions
50

Senior Marketing Comm Specialist Resume Examples & Samples

  • Provides World Class Marketing Client Service Management by creating synergies with internal teams and Academic Partners which empower us to exceed our objectives
  • Helps to develop, execute and/or provide service management of marketing objectives
  • Creates buy­ in from multiple constituents in a collaborative cross-­functional environment
51

Senior Marketing Analyst Resume Examples & Samples

  • Completes the execution of personalized marketing campaigns (currently direct mail & email; sms, mobile coming soon) using pre-built customer segmentation data and campaign management software
  • Delivers standard campaign reports on a weekly and monthly basis and to develop new reports as required to support all marketing communications
  • Establishes and maintains quality assurance procedures to ensure the delivery of error-free marketing communications to our customers and prospects, implemented timely and accurately
  • Develops and maintains an on-going and detailed understanding of the data which supports the segmentation methodologies in use
  • Manages the flow of communication metrics (e.g. open and click rates) from the delivery vendors (e.g. email service providers) back into the campaign management system
  • Acts as a liaison between the business users and IT for campaign set up and overall management using both campaign management solution as well as back end data sources such as CDW
  • Participates on cross-functional teams to support maintenance & enhancement of personalized marketing
  • Adopts new technologies; develops and evolves business practices to support all personalized marketing
52

Senior Marketing Analyst Resume Examples & Samples

  • Manage and execute single and multi-market, sales marketing pitches and revenue-producing content and digital services proposals for Tribune Content Solutions clients
  • Lead the content development for core customized sales collateral to ensure client-focused and data-driven insights are prominent
  • Develop sales packages and related for Tribune Content Solutions content and digital services
  • Build and maintain strong relationships with sales partners to understand client needs, collaborate on client pitches and manage post campaign marketing logistics such as maintaining a library of campaign executions for use in client and category sales materials
  • Collaborate across cross-functional teams on content campaign ideation/development
  • Serve as a marketing expert with an in-depth knowledge of Tribune Content Solutions – the services offered across content and digital and how these can support our potential client partners
  • Stay abreast of National trends, category insights and data points that position Tribune Content Solutions as a nationally-based thought leader
  • Ensure strategic consistency and proper representation of Tribune Content Solutions in all sales marketing materials and communication channels
  • Partner with Creative Lead and provide direction on sales pitches and related material
  • Partner with Research Lead to gather trends and insights, ensure consistency of metrics and offer custom research and campaign performance for client pitches
  • Partner with Brand Lead to elevate opportunities for sales assets/material, identify opportunities and provide content based on specific client campaigns and needs
  • Demonstrate high understanding and usage of our multi-market proprietary and syndicated resources
  • Attend staff meetings and client sales calls where necessary
  • Work with our Sales and Marketing partners in a collaborative fashion
  • Bachelor's degree in Marketing, Communication or related field
  • 5-6 years marketing experience, creating integrated marketing program recommendations
  • Experience with available media and/or media research resources, capabilities and limitations (Scarborough, CLARITAS, MRI) a plus
  • Strong digital acumen and familiarity of the digital media landscape
  • Ability to accurately do basic media math concepts
  • Innovative and a creative-thinker
  • Good collaboration, presentation and organizational skills
  • Detail oriented and able to meet deadlines
  • Self driven and motivated
53

Senior Marketing Comm Specialist Resume Examples & Samples

  • Academic Partner (AP) client management and achievement of goals
  • Marketing strategy for each program
  • Provides recommendations in relation to target audience, based on market research and pipeline analysis
  • Improve student conversion through cultivation activities
  • Ownership of initiatives and execution within outreach, cultivation and referrals
  • Co-ownership of execution of creative in conjunction with the Creative Services Team
  • Co-ownership of creative collateral
  • Primary marketing contact for Academic Partner, Business Unit CF team and Managing Director
  • Comprehension of media and channel performance and priorities in order to effectively manage Marketing Manager creative development and project management prioritization
  • Provide feedback on campaign performance
  • People Management- including hiring, training, coaching/development of Marketing Managers
  • 4-year degree from an accredited institution in marketing, business administration or related field, OR appropriate combination of education and experience · Minimum of 5 years of experience in marketing, including experience in account management/direction/planning, strategic marketing planning and direct marketing - online and offline · Minimum of 3 years of leading/managing a team of at least a team (2+) of direct reports · Outstanding project/time management and communication (verbal and written) skills · Strategic development and marketing planning orientation · The ability to envision the implementation and measurement of strategy effectiveness · The ability to engage in productive innovation development, bring new solutions to challenges · The ability to analyze and work with numbers (analytics, budgets), particularly as it relates to direct response reporting and analysis · Excellent leadership and management skills, focused on developing team members · Good working knowledge of a variety of online and direct marketing strategies and tactics · Ability to engage in strategic/account planning and develop and apply in-depth product knowledge · Eagerness to learn, willingness to develop, desire to support team, department and organizational development · Strong team player with excellent and proven inter-personnel skills · Willing to work extended hours when required · Ability to anticipate and provide prompt resolution on issues · Proactive, solutions oriented and focused on business objectives · Focused on quality and delivery of results · Ability to develop efficient and effective communication strategies for engaging internal and external stakeholders · High attention to detail and administration · Proficient in MS Office – special emphasis on Excel, PowerPoint and Word (required to create effective reports) · Excellent presentation and negotiation skills · Strong relationship building skills, ability to develop strong cross functional working relationships · High level of professional business acumen
54

Senior Marketing Associate Resume Examples & Samples

  • Performs the lead function in graphic design on business development deliverables
  • Manages graphics in business development deliverables from project inception to project delivery
  • Creates illustrations, graphics, and concepts that add value to business development materials
  • Collaborates with Regional/Americas Design and MarComm Teams to drive an integrated approach (design and communications) in business development documents
  • Communicates effectively with the other Marketing Team member and Project Leads, so that product is delivered accurately, on time and to the internal client’s specifications
  • Bachelor’s degree in design, graphics or the creative arts
  • 5-10+ years of experience graphic design of marketing and corporate materials
  • Proficiency in the software listed below with corresponding skill levels
55

Senior Marketing Associate Resume Examples & Samples

  • Performs the lead writing role in Business Development deliverables, drafting original content and identifying appropriate text, concepts and salient points that add value
  • Responsible for the completion of complex Requests for Proposal (RFPs) and client presentations
  • Controls deliverables from inception to project delivery
  • Communicates successfully with internal clients during the life cycle of an assignment so that he/she understands the project timeline and requirements
  • Possesses a comprehensive knowledge of the real estate business that adds value that strategically enhances Marketing deliverables
  • Accurately researches potential clients and works with Research professionals to capture appropriate supporting data
  • Handles internal departmental reporting functions
  • Collaborates with Regional/National Graphic Design and Communications teams to drive an integrated approach (design and communications) in business development deliverables
  • Only candidates with prior commercial real estate experience will be considered
  • 5-10 years prior marketing and managerial experience preferred
  • Bachelor’s degree coupled with at least 5 years of business writing experience, particularly proposal writing/presentation creation or other similar corporate marketing/communications experience
  • Ability to identify critical messages and unique selling points, and clearly communicate them
  • Ability to contribute strategic concepts for business and project initiatives and successfully execute those concepts
  • Excellent project management, organizational, and problem solving skills, with a proven ability to implement and enforce procedures
  • Proven ability to successfully mentor employees
  • Ability to write proposal text from scratch and to modify standard text to meet the specific requirements of each new assignment
  • Should be a self-starter and possess a strong ability to lead the writing process and handle multiple projects simultaneously
  • Demonstrates strong communication, managerial and organizational skills, with an ability to work in a highly collaborative team environment
  • Excellent written, analytical and oral communications
  • Ability to thrive in a fast paced, deadline driven work environment
  • Strong PC skills required. Expert in the use of Microsoft Office package required, especially Power Point. Creative Suite proficiency highly desirable
56

Senior Marketing & Client Relationships Manager Resume Examples & Samples

  • Produce and develop a range of high quality marketing materials across a wide range of products, such that they are relevant and informative and develop the brand's positioning
  • Produce and implement marketing initiatives and high quality campaigns across a range of channels
  • Responsible for maintaining and updating brochures, website, presentations
  • Work on marketing projects and product launches; work closely with the investment team to produce ad-hoc pitch books for client meetings
  • Coordinate content marketing activities in Europe
  • Work closely with the US and local teams to develop a successful digital strategy
  • Effectively communicate the company's product offerings and investment philosophy, processes and resources to assist and support in strategically position the firm against industry competitors
  • Work closely with the broader teams and investment professionals within the firm to thoughtfully leverage their relationships, time and expertise
  • Ongoing refinement of marketing materials for client communication and prospect inquiries
  • Ensure that all regulatory and legal requirements and standards are met
  • A strong understanding of competitive landscape and Market Knowledge
  • Team player, able to integrate and thrive in a dynamic and fast paced environment and as part of a global division
  • Understanding of creating and managing SEO/SEM, email, webinar, social media, adwords and display advertising campaigns
  • Understanding of website management, CRM systems and online lead generation
  • Basic understanding of statistics, data analysis and databases
  • Working with other departments at all times in order to help continue the successful growth of the business
  • Analytical and detail orientated
  • High level of initiative and ownership
  • CIM qualification
57

Senior Marketing Professional Resume Examples & Samples

  • 10+ years of related Marketing experience within an Asset Manager or equivalent industry training and experience
  • Undergraduate Degree or appropriate combination of training and experience
  • FINRA Series 7
  • Experience working with CRM tools (i.e. Salesforce.com)
  • Experience with implementing marketing programs utilizing Social Media platforms (e.g. – LinkedIn, Facebook, Twitter etc.)
  • Series 24 & 63
  • Proficiency is Microsoft SharePoint 10.0
58

Senior Marketing Insights Analyst Resume Examples & Samples

  • Assess strategic consumer opportunities that are currently untapped by the system and leveraging consumer research in order to identify new volume and profit growth areas for Sparkling Brands (e.g. new package opportunities)
  • Steward the development and implementation of insights, research processes and procedures that benefit both the Sparkling Brands as well as the entire Business
  • Oversee all Sparkling Brands research initiatives and ensure they deliver against business needs
  • Establish and maintain a Brand/Consumer/Competitor knowledge base to support consumer and business strategies through Marketplace Intelligence
  • Work with the Business Planning Team to facilitate management decision guidance by developing and testing hypotheses based on business knowledge (quantitatively and/or qualitatively)
  • Ensure global/BU learning’s and trends are reviewed and shared across the stakeholders within the System
  • Support the development of business unit’s Business Plans and Strategic Management Reviews for Sparkling Bands
  • Analyse and interpret research results to deliver against Sparkling Brands business needs
  • Negotiate contracts with third parties in order to provide the Company with necessary marketing opportunities and services
  • Lead the development of research capabilities and understanding within the brand team
  • Assist Head of K&I in driving Research Management within the Business Unit
  • Help to Identify, Modify and Implement Research Tools
  • Monitor Implementation of Research Process
  • Support Insight Development
  • 7-8 years work experience, 4-5 years as a Research Manager in FMCG or Consumer Research industry
59

Senior Marketing Associate Resume Examples & Samples

  • 4+ year – Marketing /Brand Management
  • Self-starter - strong sense of urgency and initiative
  • Strong Power Point, Excel, Word skills
  • Excellent product sensibility and market awareness
  • Comfortable interacting and communicating with Senior Executives
60

Senior Marketing Analyst Resume Examples & Samples

  • Act as a consultant to field marketing and functional marketing teams, understand reporting requirement and to integrate and analyse data from multiple sources
  • Work with the Senior Marketing Management team to set the Marketing KPI targets for the region annually and report on these regularly
  • Build a marketing dashboard across multiple data sets that visualizes KPIs to provide insight and drive business decisions
  • Work closely with the Digital Marketing SME and Marketing Operations SME within the Demand Center team
  • Produce campaign data by creating innovative database queries and extract reports
  • Provide input and innovative suggestions to identify direct marketing opportunities
  • Analyse data and produce reports to gauge customer and prospect engagement, determine campaign effectiveness and suggest improvements
  • Work with Marketing Team to develop useful insights and presentations for senior management
  • Report on APAC marketing activities from Eloqua and SFDC with a view to supporting the regions in understanding the effectiveness of different types of activities and calculating Return On Marketing Investment (ROMI)
  • To be APAC’s point of contact (both with the global team and the APAC team), for data quality management, funnel metrics and SFDC/Qliksense reporting
  • BS degree in Statistics, Marketing or related field
  • Minimum 5 years data analytics experiences
  • Preferred experience in CRM tools like Salesforce and Data Visualisation tools like Qliksense and Marketing Automation tools like Eloqua
  • Experience and understanding of marketing and sales processes in a B2B channel driven environment
  • Experience developing, executing and tracking successful lead generation and direct marketing campaigns
61

Senior Marketing Director Resume Examples & Samples

  • Proven success in developing marketing plans, budgets and forecasts that support business needs and objectives
  • Excellent knowledge of marketing discipline including direct response, one-to-one and general , digital and social media
  • Bachelor’s degree
  • Will be required to secure NASD Series 6 and 63 registrations
  • Travel: – 30%
  • Consumer Marketing background
  • Strong interpersonal and relationship skills
  • Critical thinker and self-starter who is willing to work proactively to identify key business priorities, opportunities and threats, and work across teams to implement the necessary solution
  • Must embrace the culture and values of TIAA
  • Organized, high-energy individual capable of working in a fast-paced and fluid environment; understanding of when to operate with urgency and/or escalate matters
  • Strong relationship management, team building, presentation and communications skills that establish trust, credibility and respect
  • NASD Series 6, and 63 registrations
62

Senior Marketing Associate Resume Examples & Samples

  • Creation of sales presentations
  • Creation of marketing brochures
  • Collateral/Case Studies/Information Sheets/Business Intelligence/Analysis
  • Service Proposal Production
  • Maintain Service Proposal Library
  • Social Media Marketing and Cross Selling Assist PDS with Sales Packages as necessary
  • Proofread all materials and deliver quality client-ready products by given deadlines
  • Collect data on market/industries and competitors
  • Use contact system database to produce target lists
  • Maintain and update presentation database
  • Maintain Client/Prospect database for events and mailings. Assist with special projects as needed
  • Support staff with their prospecting efforts and maintain prospecting/backlog report
  • A four year degree in Business or English
  • Two – Four years of marketing experience
  • Strong computer skills. Understanding of graphic design. Strong time management skills. Excellent written/verbal communication skills. Outstanding customer service skills. Knowledge of PowerPoint, Photoshop and InDesign
  • Ability to understand business objectives and translate them to effective marketing messages
63

Senior Marketing Analyst Resume Examples & Samples

  • Assist the West Division Marketing & Analytics team in creating and maintaining long term and short term analytics and solutions that supports strategic decisions with insights and recommendations to achieve business objective
  • Partner with Marketing groups, specifically Multi-cultural Marketing team, to identify key strategic areas of focus requiring tracking, reporting and analytic support necessary to evaluate performance
  • Manage the creation and maintenance of analytic, research and reports to help provide insight measurement for sales and marketing strategy including Hispanic Dashboards and Reports
  • Works and communicate effectively with Sales & Marketing and cross- functional leaderships on research and analysis
  • Demonstrates ability to ask probing, thoughtful questions to solve issues and provide recommendation
  • Requires ability to write SQL queries to extract data from CSG billing system, Rosetta EBI database and marketing COMET. Knowledge of Tableau is a plus
  • Requires knowledge and understanding of CSG billing system, its standard reports as well as WODM and other standard tables available through the billing system
  • Requires advanced Excel skill including some VB scripting Macro development Pivot Tables and advanced lookup functions
  • Utilize marketing database and analytical tools to enhance understanding of customer behavior and identify target segments for marketing efforts
  • Supports maintenance management and accuracy of the departmental databases
  • Understands and applies various statistical concepts, research data, standards, and practices
  • Participates in meetings, training programs, and conferences as directed
  • Reviews types and sources of purchased market research data and recommends purchases to Marketing management
  • Makes recommendations based on analysis and findings
64

Senior Marketing Activation Manager Resume Examples & Samples

  • Defining marketing information data needs
  • Performing opportunity and other analyses
  • Developing, leading, implementing and monitoring marketing programs and projects, including maximizing resources and budget
  • Developing and distributing appropriate communications
  • Tracking and analyzing results
65

Senior Marketing Analyst Resume Examples & Samples

  • Advanced expertise in utilizing complex analytic techniques within the retail industry
  • Ability to multitask and manage multiple projects at once
  • Proficient in data mining software such as SQL or equivalent
  • Advanced capabilities in extracting and manipulating large data sets
66

Senior Marketing Analyst Resume Examples & Samples

  • Define and build the Marketing Analyst role for StubHub
  • Provide data based market sizing that will help drive business strategy
  • Determine the proper metrics to measure marketing and channel effectiveness
  • Combine data across analytics, insights, marketing and product channels into a holistic view
  • Build data templates to enable ongoing reporting of analyses and tracking of performance
  • Communicate effectively both verbally and in writing across all levels of StubHub
  • Pull together multiple data sources to identify and coalesce strategies for marketing efficiency and efficacy
  • Work through goals, benchmarks, and assessment of marketing goals and measures
67

Senior Marketing Associate Resume Examples & Samples

  • Work with cross line of business stakeholder’s as well internal/external creative agencies to develop and deploy email campaigns, display ads, landing pages and other digital programs
  • Conduct day-to-day activities with other departments and business counterparts within Marketing, List Management and other stakeholder groups to execute and implement digital campaigns
  • Working with the stakeholders, review web analytics and email performance data to drive marketing decisions based on customer interactions, online behavior and conversion data
  • Minimum 3+ years of digital marketing experience at either a creative agency or large in-house creative agency is preferred
  • Must have prior knowledge of digital marketing channels, with specific experience creating and managing email campaigns
  • Knowledge of email best practices is preferred
  • Strong analytical, problem solving and planning skills – previous experience generating campaign metrics is preferred
  • Creativity and innovation focus with an eye on constant, measured improvement
68

Senior Marketing Analyst Resume Examples & Samples

  • Develops measurement strategies and analytical solutions
  • Provides ad hoc reporting and analysis as required by the marketing organization and business unit
  • Identifies gaps, trends and business opportunities and then effectively communicates to key stakeholders
  • Provides business planning and analytics (e.g. financial pro formas) and recommends strategies to improve ROI and performance of marketing initiatives
  • Assists in the preparation and coordination of the Marketing budget; business planning; forecasting and trend analysis
  • Tracks and reports on marketing financial indicators. Tracks and reports on other key performance indicators on a monthly basis. Creates and supports management dashboards
  • Coordinates efforts across multiple organizations
  • Has the ability to synthesize large amounts of data, identify critical insights, and formulate recommended actions
  • Goes beyond descriptive analysis to more sophisticated insights and recommendations
  • Performs other projects as assigned by manager
  • 5 to 7 years related experience
  • Analytical skills and understanding of Marketing, Finance and Business reporting
  • Ability to work with advanced features of Excel, Access and PowerPoint
  • SQL/SAS preferred
  • Insurance knowledge is a plus
  • Experience with Heat Mapping software is a plus
69

Senior Marketing Exec Resume Examples & Samples

  • Develop annual marketing plans for the Country Life brand to drive copy sales at the newsstand and increase subscriptions
  • Work with external partners to increase awareness of the Country Life brand to the right audience
  • Manage the brands attendance at key events throughout the year
  • Work with the Digital Editor to market the content on countrylife.co.uk
  • Develop revenue generating brand extensions
  • Work closely with the advertising teams in delivering enhanced advertising campaigns for key advertisers
  • Develop plans and implement marketing activity to drive footfall at our event ‘Field & Country Fair&#8217
  • Complete regular administrational tasks including; newsletter creation, invoice processing and social media marketing
  • Event marketing and management
  • Proven track record in brand marketing
  • Experience in building and nurturing relationships with partners
  • Proven track record in developing commercial opportunities
  • Experience of working with commercial teams to create bespoke advertising, affiliate and sponsorship opportunities
70

Senior Marketing Director Resume Examples & Samples

  • Management of advertising, sponsorship and partnership strategy and budgets
  • External communications, including media and PR activities
  • Ensuring consistent application of client's Brand in the market
  • Production and dissemination of thought leadership and marketing materia
  • Maintenance of digital presence and oversight of social media activities
  • Graphic design and video production
  • Internal and external events
  • Relationship network programmes including Alumni and Multipliers
71

Senior Marketing Associate Resume Examples & Samples

  • Bachelor’s degree in Journalism, Communications or Marketing, preferred
  • Three to five years of related experience, with an emphasis on marketing
  • Very strong writing, editing and proofreading skills
  • Strong verbal communication skills
  • Strong creative skills and knowledge of design and print production
  • Skilled in Microsoft Office applications (Word, PowerPoint, Excel) and InDesign
  • Understanding of and commitment to client service
  • Ability to provide art direction
  • Assertive, with an independent work style
72

Senior Marketing Associate Resume Examples & Samples

  • Develop project management plans to meet objectives; assist in the development of strategic marketing plans; track, measure, and report on results
  • Coordinate and execute a wide range of marketing tactics and initiatives to support strategic marketing plans
  • Bachelor’s degree in marketing, communications, English, journalism, or related field required
  • Minimum of 3 years of marketing project planning and execution experience required, professional services environment preferred
  • Hands-on experience with Adobe Creative Suite programs, Salesforce.com, and business-related social media strongly preferred
  • General understanding of digital marketing and marketing automation concepts
  • High-level verbal and written communication skills required
  • Must be able to communicate and work well with all levels of staff and management in a collaborative, fast-paced, practice-focused environment
  • Strong attention to detail is essential
  • Professional, diplomatic, adaptable, organized, creative, and able to manage multiple project requests simultaneously and in a timely manner
73

Senior Marketing Associate Resume Examples & Samples

  • You are looking for your next challenge that will allow you to drive business growth through strong collaboration with industry specialized teams
  • You enjoy the idea of growing both personally and professionally within a business that appreciates dedication and hard work
  • You strive to work in a collaborative marketing department that offers specialized resources to enhance your knowledge and skillset
  • You desire a role where your marketing knowledge and initiative will be leveraged to explore new opportunities for business growth
  • A proactive minded marketing leader who understands the implications marketing has on driving business goals
  • A marketer with strong communication skills in order to work collaboratively with partners to generate business growth
  • Someone who is able to develop strong industry and competitive research and make sound business recommendations based on information obtained
  • A competitive spirit who will thrive on the challenges of marketing business to business
  • Someone who can efficiently execute detailed marketing plans focusing on a specific region and industry
  • A marketer who enjoys staying on top of the most recent trends and best practices in order to provide feedback as it pertains to our business goals
  • A detail orientated team member who can manage multiple competing priorities and can easily progress from one marketing initiative to the next
  • An analytical mind that understands the importance of maintaining accurate marketing databases
  • Someone with a strong attention to detail who loves tracking marketing successes
  • A Bachelor’s degree in marketing
  • A minimum of 3 years of marketing experience
  • Requires professionalism, organization, creativity, and ability to manage multiple project requests simultaneously in a timely manner
  • Ability to leverage marketing knowledge to work independently on detailed marketing tactics
  • Excellent communication skills both internally and externally
  • Microsoft Office Suite skills
  • Prior experience with Adobe Acrobat, Photoshop and InDesign would be a plus
74

Senior Marketing Analyst Resume Examples & Samples

  • Develop and leverage deep understanding of the client’s customer data
  • Collect and document business requirements for new marketing campaigns to be used as input to reporting and/or analytical deliverables
  • Develop and maintain Tableau reports to support program and campaign performance
  • Manage multiple projects and deliverables
  • Bachelor's degree in Business, Marketing, Economics, Mathematics or other related field, and
  • Five or more years related experience in marketing analytics or operations, or
  • Experienced using SAS to create analytical findings that are communicated to a non technical audience
75

Senior Marketing Developer Resume Examples & Samples

  • Ability to lead global team and possess influencing skills to negotiate roadblocks, manage risks and handle issues independently
  • Experience in Web Technologies like HTML(HTML5 is a plus), CSS, XML, XHTML, AJAX, JavaScript, JQuery, JSON
  • Application administration/configuration and experience with SaaS
  • Knowledge of Agile methodologies
76

Senior Marketing Analyst Resume Examples & Samples

  • Excellent oral and written communication skills. Expert in summarizing and presenting key details
  • Specialized expertise in a broad variety of marketing concepts, practices, and procedures
  • Strong analytic and critical thinking skills
  • Expert in leading market research projects from start to finish
  • Expert in database and analytic tools such as Microsoft Access and Excel
  • Working knowledge of Tableau or Qlik, Google Analytics, Alteryx, R, SQL, and/or SAS is preferred
77

Senior Marketing Analyst Resume Examples & Samples

  • Boosting Content:Identify opportunities to boost valuable and unique pieces of content from our properties. Illustrate the reader segments that would be most likely to benefit from that content, and pair that with other recommendations like ideal channels and times of day to reach those users
  • Experimentation:Coordinate tests that provide even more data about user cohorts’ engagement with our content, expanding our intelligence beyond what usage dashboards report. This work could include understanding how to best write messaging, select accompanying videos and photos, schedule posts, etc. In each case, the Senior Marketing Analyst will formulate a hypothesis and test structure, and then collaborate with Content Optimization and Audience Development colleagues on execution
  • Performance Analysis: For all recommendations above related to customer cohorts, content optimization, monetization opportunities and experimentation, the Senior Marketing Analyst will track performance, publish and present detailed results, maintain a library of findings, and answer questions from colleagues
  • Technology Partnership:Partner with data scientists in the Technology organization on the creation and enhancement of data dashboards. This means the Senior Marketing Analyst should seek Technology’s tutelage to fully understand the sources and meanings of data; define requirements to Tech for new data needs; work with Tech on vetting vendors that can provide even more data or easier access; and engage in everyday collaborations to improve our effectiveness
  • Special Requests:Fulfill ad hoc requests for analyses from tronc colleagues in our Newsrooms, the Content Optimization group and the Audience Development group
  • BS in Statistics, Math, or a Business discipline with a strongly quantitative foundation
  • 3-5 years’ experience in an analytical role, with proven ability to translate insights into action
78

Senior Marketing Platform Developer Resume Examples & Samples

  • Develop and manage project scope, requirements and tasks in collaboration with UX, Content and project management and lead discussions with internal teams, Marketing partners and internal stakeholders to project specific activities
  • Be involved in the planning process to enhance the solution through technology and identify potential risk areas based on various factors such as timeline, budget, technology constraints, etc
  • Create technical architecture and design to meet the project requirements and client infrastructure and present it to stakeholders
  • Develop the implementation framework and help with setting tools and technologies required for the implementation
  • Drive code review process to ensure deliverables are of highest standards
  • Drive evangelizing technology offerings, initiatives, and principals both within Marketing and Technology groups
  • Nurture a strong sense of innovation, create a strong culture, and motivate employees to perform at their best
  • Research emerging/alternate technologies and develop solutions that will help sell innovative ideas to clients
  • Keep up with the proliferation of devices, operating systems and APIs require technical passion and innovation that is necessary in candidates for this role
  • Identify new skills, training opportunities and technology partnerships based on company and industry direction
  • Monitor development activities, timelines, and project progress to ensure scope and timeline are within budget, being tracked and met effectively
  • Drive code review process to ensure deliverables are of highest standards and ensure the team understands the importance of testing, automation, and business impact of production errors
  • Set, measure and report website performance measures
  • Determine platform solution best supportive of business objectives
  • Additional development, platform and lead support as needed
  • Bachelor’s degree or higher in Computer Science or a related discipline; Master’s degree a plus
  • Ability to dive into any level of the tech stack and excel
  • Examples of building dynamic applications; experience as project tech lead preferred
  • Extensive experience building web applications using HTML5, CSS, and JavaScript
  • Experience with frameworks such as React, Angular, or Backbone
  • Strong architectural knowledge, including a keen understanding of what it takes to build highly maintainable systems
  • Solid grounding in Object-oriented software architecture and design patterns
  • Extensive experience with Git and using pull requests for code review
  • Experience with relational and key-value databases such as MySQL and Redis
  • Experience with REST and JSON APIs, and an understanding of how to build applications that serve and consume these sorts of APIs
  • Experience with Style Guide driven development
  • Experience with continuous Integration framework, complete with unit and integration testing
  • Experience within and creating automated testing in deploy workflow
  • Experience writing applications using Test Driven Development
  • End-to-end understanding and appreciation of a software product's lifecycle
  • Experience building mobile applications is a plus
79

Senior Marketing Analyst Resume Examples & Samples

  • Work efficiently with analytics partners and clients to define, extract, and synthesize available data and share results and insight with MullenLowe team members
  • Glean actionable insights to support in-market campaign optimization
  • Perform statistical analysis of primary and syndicated research, media spend and allocation, and business performance data
  • Analyze scenarios to assess the before/after impacts of target market selection, media choice and allocation on client’s business performance
  • Assist with developing and measuring marketing stimuli (A/B and multi-variant) test results in collaboration with brand planning, creative, media, and technology teams to build robust marketing and advertising strategies and in-market programs for clients
  • Package analytical findings into presentations/reports and communicate (both written and verbal) complex concepts to Sr. Client teams and internal teams
  • At least 4-6 years experience in digital campaign management and/or analytical measurement
  • Experience in either Organic or Paid media, preferably experience with integrating both strategies for earned reach goals
  • Strong experience working with site analytics tools such as Adobe Omniture Site Catalyst and Google Analytics
  • Strong knowledge of media tracking capabilities, technologies, and tools such as DoubleClick and Atlas
  • Managed online and/or offline research studies utilizing survey, panel, and/or behavior tracking
  • Solid understanding of various buying models including tiered auction models and cost per conversions
  • Experience in analytical tools like Python or R, as well as Data visualization technologies such as Tableau/Dataroma/Platfora are preferred
  • Passionate about internet technology and advancement in communication platforms
80

Senior Marketing Coor Resume Examples & Samples

  • Assembling and producing competitive and client-specific presentations, proposals, qualification and business development materials in accordance with the Perkins+Will brand standards
  • Managing project and client data in firmwide databases
  • Researching expertise to understand needs of clients, market trends and relevant background information associated with business development efforts
  • Tracking industry events and coordinating firm representation
  • A minimum of 3 years’ experience in a similar position within the A/E/C industry
  • Bachelor’s degree in marketing, communications, graphics, or similar field, plus a minimum of 5 years of relevant experience in the A/E/C industry
  • Experience with Microsoft Office Suite, Adobe Creative Suite, and database systems
81

Senior Marketing Analyst Resume Examples & Samples

  • At least 4 years experience with SQL in an Oracle environment
  • Should have at least 2 years of experience campaign tool Unica or something smilar
  • Preferred background in Marketing
  • Bachelor’s Degree in Marketing or Computer Science
  • Previous Project Management experience
  • Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, MS-Project and Access)
82

Senior Marketing Execution Analyst Resume Examples & Samples

  • Fulfill marketing program offers using IBM Campaign, SAS, SQL and ensure accuracy and quality of campaign delivery
  • Assists in the development and maintenance of high service level standards through automation, data stewardship, execution and fulfillment of daily, weekly and monthly marketing campaigns
  • Facilitate timely and accurate completion of internal reporting and regulatory reporting, including investigating and resolving differences and exceptions
  • Build vendor relationships to support the delivery of marketing programs through multiple contact channels by defining and communicating requirements to all 3rd party suppliers that meet CTFS' high service standards
  • Ensure data stewardship and integrity to minimize corporate and brand risk and enable the flawless execution of marketing programs and analytics for the organization
  • Continuously improve campaign offer fulfillment standards and best practices by evolving existing campaign processes to automate and standardize for improved productivity
  • 2+ years operations / marketing
  • Campaign Management software, IBM Campaign, IBM Enterprise Marketing Management
  • SAS / SQL / UNIX
  • TSYS
  • Ability to manage multiple, complex projects at once to accomplish business objectives
  • Ability to work independently and in cross-functional teams
  • Excellent presentation and negotiating skills
  • Experience in process development and execution / lean methodology
  • Able to grasp end-to-end process and open to challenge and implement change in any part or all of the process
83

Senior Marketing Analyst Resume Examples & Samples

  • 5 years of work experience in Business, Financial industry or eCommerce would be an asset
  • Post-Secondary education in Math, Computer Science, Business, Marketing, or related field
  • Demonstrated proficiency in working with large datasets, both structured and unstructured data, using programming language such as SAS, SQL or related
  • Proficient in visualization tools such as Spotfire or Tableau
  • Expertise in digital marketing tools such as Double Click, Google Analytics, Adobe Marketing Suite (Analytics, Audience Manager, Campaign, Target)
  • Good knowledge of Digital Analytics and understanding of current digital concepts; experience in Omni-Channel with a focus on Web, Mobile, Social, and/or Digital Marketing
  • Good knowledge of Marketing activities such as SEM/SEO, remarketing/retention, targeted display, affiliates, etc
  • A strong passion for data, charts, analysis, trends, and evangelizing data usage
  • Good verbal and written communication skills; able to effectively present analytics data to business users at the Manager level
84

Senior Marketing Associate Resume Examples & Samples

  • Design and own a collateral framework which builds families of content through relationships based on content attributes and tagging
  • Ensure that all content and packaged collateral can easily be accessed and searched
  • Organize and store all types of marketing collateral such as standard presentations, research papers, event materials, and fund fact sheets in a meaningful way within a central collateral repository
  • Implement website analytics to measure content success and make recommendations based on findings
  • Serve as subject matter expert for the Digital Team and provide training to internal and external stakeholders as needed
  • Participate on SEO and SEM strategies, implementation, and success measurement
  • Create and manage project plans for assigned initiatives
  • Actively participate in editorial review boards to help guide communication strategy for publications
  • Participate on projects to implement new systems and tools to aide in the content management function
  • Support the sales enablement effort by working with the Sales and Marketing teams to ensure that materials are easily accessible and the proper infrastructure is in place to align materials with the sales process
  • 3+ years of experience in the financial services industry, preferably within the mutual fund segment
  • 5+ years of experience with marketing content management and/or digital marketing strategies
  • Excellent problem-solving skills and the ability to think analytically and strategically
  • Prior experience with document management, digital asset management, and CRM platforms is a plus
  • Prior experience with a CMS platform is a plus
  • Experience managing projects, business processes definition/consulting
  • Self-starter with excellent consultative skills
  • Bachelor’s degree in business administration, finance, marketing, or like discipline
  • Advanced degree is a plus
85

Senior Marketing Associate Resume Examples & Samples

  • Perform a large variety of marcomm activities across a broad range of skill levels including: media planning, public relations, design and production, event planning, client engagement, direct mail campaigns, social media and more
  • Drive marketing plans from planning to completion with exceptional project management and communication skills
  • Manage multiple projects simultaneously with minimal direction to the satisfaction of the producers, clients, and leadership
  • Partner seamlessly with local team members, internal resources, and external vendors, as appropriate, to deliver best in class branding, positioning, and business development deliverables (excellent production skills a must)
  • Coordinate and execute internal and external client events, produce associated planning tools and deliverables and measure success against regional client engagement goals
  • Contribute to team and corporate marketing initiatives that are integral to the firm
  • Actively participate in regional and national marketing trainings and regular marketing and local team calls and meetings
  • Maintain library of frequently used content, graphics and statistics
  • 3+years of strategic marketing experience preferably in a service industry
  • Demonstrated proficiency with Microsoft Office and Adobe’s Creative Suite (InDesign, Photoshop, Illustrator, Acrobat)
  • Successful track record of providing superior client service to internal and external clients
  • Able to positively collaborate with sales professionals and senior management to provide strategy development and tactical advisement
  • Proactive, creative, “big picture” strategic thinker
  • Evidence of successful marketing and publicity/promotion experience
  • Highly organized – able to set priorities and meet deadlines, prioritize competing work appropriately to meet all deadlines, and deliver error-free work
  • Excellent oral and written communication skills (spelling and grammar included)
86

Senior Marketing Analyst Resume Examples & Samples

  • Manage the production of quarterly mutual fund and institutional commentaries
  • Manage the annual production of mutual fund reports
  • Manage all stages of paper production process
  • Assist other areas of Marketing with ad hoc projects
  • Stay abreast of economic and market news
  • Develop knowledge of Loomis Sayles’ product capabilities
87

Senior Marketing Associate Resume Examples & Samples

  • Undergraduate degree in business (e.g., Finance, Economics) or Marketing required
  • 5+ years of project management experience, including the large-scale rollout of applications to sales and marketing audiences; project management qualifications would be a plus as well as familiarity with project management lifecycle processes
  • 5+ years of experience using marketing automation (Marketo) and/or event management (Cvent) tools in an internal or agency role preferably in the financial services industry
  • Demonstrated ability to develop and rollout strategic programs with an emphasis on measurement
  • Deep, working knowledge of processes related to event management, marketing automation, CRM, and content management platforms
  • Strong process orientation, problem solving and troubleshooting skills
  • Ability to manage projects and multi-task in a fast-paced, deadline-driven environment
  • Exceptional communication skills with an ability to communicate business and technical concepts to stakeholders at all levels of the organization
  • Must possess a consultative approach and easily develop rapport and trust with multiple individuals
  • Collaborative and highly organized, detail and process oriented self–starter with the ability to influence across cross-functional areas
88

Senior Marketing Analyst Resume Examples & Samples

  • Responsible for benchmarking and reporting on all current programs and working to help establish goals and strategies for future paid search or other online marketing growth
  • Will be relied on to contribute to strategies regarding product development, website functionality, conversion levers and all other area critical to the success of account management
  • Work closely with the Business Analyst team to gather data and Data Warehouse to develop new tools to make work more efficient
  • Conduct keyword/site targeting research, organize and refine keyword/site lists
  • Communicate with account managers from search engines and direct marketing vendors in order to gain insight, learn of new product offers and overcome problems within the industry
  • Prepare reports that analyze historical marketing data in order to identify trends on individual accounts
  • Takes initiative in suggesting and developing improvements to marketing strategies and procedures
  • Report & analyze multi-touch attribution to develop understanding revenue impact of online media
  • Must have a general understanding of online marketing
  • 3-6 years digital marketing channel experience
  • Experience with site analytic tools such as Adobe/Omniture, Google Analytics, etc
  • Working knowledge of Facebook Ads Manager/Power Editor Platform
  • Good time management, attention to detail, creativity, flexibility, adaptability and the drive to achieve results
  • Proficient with Microsoft Office tools with an emphasis on Excel (pivot tables), and bid management tools a plus
  • Advanced math skills required
  • Bachelor’s Degree desired, or equivalent with a 2+ years experience in Marketing or related fields, preferably in the online marketing industry
  • None required, but certifications as a Google Advertising Professional, Yahoo Ambassador, & MSN adExcellence Member are a plus
89

Senior Marketing Analyst Resume Examples & Samples

  • Compile and analyze statistical data and report on market performance (customer, product ,region basis) on a periodic basis
  • Collect data on customers, competitors and market place and consolidate information into actionable items, reports and presentations
  • Support sales for new revenue opportunities. Example projects include : CRM pipeline monitoring, developing positioning for new products, regions, countries, markets
  • Manage product catalogues and support the operations (update technical specifications, adding new products etc.)
  • Manage fair organizations: responsible for generating new trade shows, fairs and special events,
  • Negotiate, confirm and process license agreements. Execute other duties and responsibilities that may be assigned by the Management
  • Market research & analysis experience
  • Ability to interpret large amounts of data and to multi-task
  • Excellent knowledge of MS Office, Word, Excel, PowerPoint
  • Familiarity with CRM programs
  • Strong analytical and critical thinking with research, problem-solving skills
  • Demonstrated interpersonal skills for working with business partners and cross-functional teams and for making formal presentations
  • Strong project and time management skills for juggling many changing priorities and working under tight deadlines
90

Senior Marketing Technologist Resume Examples & Samples

  • Leads consultation efforts with marketing, business, and IT partners across the enterprise to identify optimal multi-channel communication & automation capabilities
  • Provides expert guidance on the use of marketing related technologies and advises on digital trends
  • Acts as the solutions lead on Anthem IT projects and issues involving Digital Marketing Operations platforms
  • Directs the implementation of new marketing technology solutions involving multi-channel campaign management and automation
  • Works with marketing technology vendors, IT architects, and Marketing leadership to assess and evaluate the business impact of new marketing technologies
  • Directs the design and development for pilot and proof of concept marketing technology capabilities
  • Supports the development of the Digital Marketing Operations backlog and 18 month roadmap
  • Deep understanding of the marketing technology landscape and ability to apply this knowledge to complex business needs
  • Proven success developing complex marketing solutions involving integrations between core IT systems, Campaign Management, Marketing Automation, CRM, content management, and/or other digital marketing tools
  • Familiarity with service oriented architecture including use of SOAP and REST APIs for marketing use cases
  • Track record of providing cross-functional leadership for projects involving multiple 3rd party vendors, IT, and business stakeholders
  • Must be able to formulate and communicate complex technical requirements to both business partners and technology vendors
  • Familiarity with agile principles including sprint planning and backlog grooming
  • Past experience managing multiple platform roadmaps supporting both waterfall and agile based development cycles
  • Able to demonstrate proficiency in developing for two or more of the following platforms/languages
  • Multi-channel campaign management (Adobe, Salesforce Marketing Cloud, Eloqua, IBM/Unica)
  • CRM or Sales Enablement platforms
  • Java, HTML5, PHP, SQL
91

Senior Marketing Associate Resume Examples & Samples

  • Develop project plans to meet objectives; assist in the development of strategic marketing plans; track, measure, and report on results
  • Bachelor’s degree in Marketing, Communications, English, or related field
  • Minimum of three (3) years of marketing project planning and execution experience required, professional services environment preferred
  • Hands-on experience with Adobe InDesign, Salesforce.com, business-related social media, and Adobe Photoshop and Microsoft PowerPoint, Word, and Excel
92

Senior Marketing Analyst Resume Examples & Samples

  • Experience with Web Content Management and Ecommerce Systems
  • Presents a level of maturity
  • Proactive not reactive
  • Experience with statistical software skills (R, Pytho)
  • Expert skills in SQL and experience in using databases
93

Senior Marketing Analyst Resume Examples & Samples

  • Understand how to elicit requirements from the business to augment the BI data warehouse, Tableau dashboards, subject area analysis, and predictive forecasting
  • Provide business department with operational support around existing and newly developed data solutions and reports; Produce high quality reports and analysis of marketing; effectively using charts, graphs and tables to convey analysis and summarize results
  • Apply agile approaches for proof-of-concept requirements. Using iterative methods to help drive and refine information requirements, Tableau dashboard mockups, and prototyping
  • Perform high-level data analysis, dashboard interface design, develop user acceptance testing (UAT) criteria, and BI documentation
  • Support cross-organizational initiatives to improve key performance indicators, offering suggestions as to how information can be used more effectively to improve business performance
  • 3+ years of related marketing or business analytics experience
  • 2+ years of experience working with Tableau Desktop and Server; Exposure to Tableau 9.x.; Tableau certification a plus along with familiarity with Tableau’s JavaScript API
  • Exceptional with Excel and manual data analysis; ability to provide attractive presentation layers
  • Experience working with SQL or MySQL required; experience with BigQuery, Java and Python preferred
  • Strong knowledge of DR marketing metrics and optimization techniques; Experience with performance dashboards, balanced scorecards, strategic management
94

Senior Marketing Analyst Resume Examples & Samples

  • Work collaboratively across functions, interfacing regularly with Product Management, Marketing, Sales, Clients Service, Marketing Analytics, and Sales Engineering
  • Identify client’s true intent with any analytical request and driving towards the solution
  • Build and explore various statistical models to help clients forecast business, identify opportunities, and answer questions
  • Creation of decks for client meetings, business reviews, specific projects, and marketing material
  • Provide actionable insights through data analytics and synthesize results into succinct presentations that aid in senior management decision making
  • Design and oversee test and learn experiments for marketing initiatives
  • Dive deep into complex business problems and provide through hypothesis testing and deliver insights to power acquisition and demand
  • 3+ years experience using Excel with VBA experience, SQL a plus
  • 2+ years experience analyzing data, regression analysis and tactics (linear, multiple, poisson, logistic), drawing conclusions and making recommendations; consulting experience is a plus
  • Ability to identify and resolve problem by leveraging multivariate data analysis
95

Senior Marketing Director Resume Examples & Samples

  • Strong leadership ability to lead India team
  • Strategic ability to develop and implement strategy
  • Strong business understanding and commercial acumen
  • Strong presentation/communication, negotiation and influencing skills
  • Expert understanding of local Indian consumers, accounts, economic environment and commercial needs
  • Consumer-focused with an excellent ability to balance brand and commercial aspects and build channel specific Go-To-Market solutions
  • Advanced cross functional marketing knowledge and market experience and strong understanding of Retail, e-commerce and Wholesale channels in sporting goods, fashion or other youth culture brands
  • Exposure to merchandising approach including assortment planning, Full Price Sell Through, Open to Buy, launch and exit calendars, rates of sale and Visual Merchandising planning & execution
  • Microsoft Office with advanced skills in Excel and PowerPoint
96

Senior Marketing Analyst Resume Examples & Samples

  • Be the analytical expert for all marketing teams including performance marketing, SEO, brand and management
  • Provide actionable insights & recommendations for marketing leads and the mobile.de leadership team on strategy
  • Develop consistent analytical frameworks and metrics to measure ongoing business performance, understand key drivers and support with your expertise in terms of success / performance measurement
  • Use data driven conclusions to influence and support tactical and strategic decisions
  • Provide technical expertise in data mining, measuring business performance and research using mathematical, statistical and experimental tools & techniques while combining data from various sources (Webtracking, DataWarehouse, Hadoop/Big data, MongoDB and others)
  • Manage external partners to support business intelligence activities where necessary, e.g. analytical workshops and projects
  • Leverage data infrastructure and lead best practices sharing with analysts and business partners across the company and the eBay classifieds group
97

Senior Marketing Director, Stapling Resume Examples & Samples

  • BS or BA in Business, Marketing
  • Product Management and Global/Regional Marketing experience
  • Strategic Marketing experience
  • Broad knowledge of the global surgical and interventional marketplaces
  • Ability to work in a team environment and leverage cross functional skill sets
  • Strong understanding of business and cross-functional requirements for product launch & sales
  • Ability to build strong working relationships with international business partners
  • Ability to quickly understand complex scenarios to make decisions and recommendations to upper management
  • Transformational strategic thinker/change agent
  • Exceptional quantitative, analytical, written, verbal skills
  • Ability to develop and present complex business reviews/presentations
  • Powerful influencing skills with ability to gain support from all levels of organization while overcoming barriers to progress
  • Strong cross-functional leadership, self-driven with ability to manage up; high level of interaction with senior management
  • ABOUT MEDTRONIC
  • Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be
  • We can accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Let’s work together to address universal healthcare needs and improve patients’ lives. Help us shape the future
  • PHYSICAL JOB REQUIREMENTS
  • The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions
  • EEO STATEMENT
  • It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities
98

Senior Marketing Prog Mgr Resume Examples & Samples

  • Strong entrenpreurial skills
  • Results orientation
  • Performance Management Leadership
  • Business Model Innovation
  • Interpersonal Effectiveness
  • Project management
  • Management by influence
  • Continuous learning
  • Quality Orientation
  • Computer literacy (Word, Outlook, Excel, PowerPoint), etc
99

Senior Marketing Analyst Resume Examples & Samples

  • Develop and manage marketing mix models to determine optimal allocations of marketing investments
  • Analyze and report on test and learn experiments across marketing channels (A/B, direct mail, digital, email testing)
  • Develop strategies to measure consumer response across channels and brands to quantify the overall impact of multi-channel initiatives
  • Performing research to identify industry trends, competitive analysis and best practices
  • Analysis of marketing campaigns (digital and traditional) through customer segmentation and profiling, design of experiment, and data mining. Create consumer behavior models by identifying key attributes to predict donation patterns and marketing response rates. Define and create lifetime value models for customers and segments
  • Monitor and analyze key metrics; use available data sources to deep dive and troubleshoot KPI metrics
  • Work closely with team members to provide accurate forecast projections/goals across marketing channels
  • Creating deep dive analyses to study key area trends
  • Participating in development and enhancement of key programs to optimize customer awareness, market share, overall efficiencies and support specified work function initiatives
  • Running ad-hoc analyses to identify and recommend innovative options to drive business strategy
  • Responsible for all weekly/monthly/quarterly/yearly customer reporting
  • Lead report automation efforts
  • Generate and analyze reports designed to optimize marketing spend
  • Enhance existing reporting tools on an on-going basis to accommodate evolving business needs
  • IND123
  • Solid communication skills – comfortable interacting with key business partners of all levels -- you believe that sharing information is key to a team’s success
  • Experience working in the marketing digital space
  • Understanding of CoreMetrics, Nielsen syndicated, Google Analytics, ComScore is preferred in addition to strong MS Powerpoint skills
  • Experience with Busines Intelligence software, preferably Cognos or Business Objects
  • Primary market research (survey development and analysis) a plus
  • Detail oriented self-starter with the desire to work in a high pace environment
  • Possess the ability to see the “big picture” and pull out meaningful insights and actions
  • Creative thinker who also likes to be strategic
  • Team player – Flexible and agile
  • Experience analyzing and reporting data in order to identify issues, trends or exceptions to drive improvement of results and find solutions
  • Knowledge of P&L
100

Senior Marketing Generalist Resume Examples & Samples

  • 15% Strategy: Develop and deliver insights and recommendations to guide business strategy and planning. Lead marketing vision, strategy and business implementation for medium scope projects, with limited oversight
  • 25% Analysis: Develop and execute market research & analysis projects for the structured capture of consumer, customer and competitor information, with limited oversight
  • 20% Branding and communication: Utilize a robust understanding of customers’ behaviors and buying processes to execute branding and communication strategy for medium scope projects and product lines, with limited oversight
  • 20% New Products, Services and Solutions: Analyze customer or consumer insights, drive opportunity space clarity, and execute on launching new products in support of overall business strategy. Create, develop, launch and support sales of innovative products and programs, acting as the voice of the customer and consumer
  • 20% Customer Collaboration and Relationship Management: Collaborate with Sales / Commercial to develop objectives and growth strategies for new and existing products. Interface with customers to obtain and/or share insights and influence marketing strategies
  • Bachelor’s Degree or Bachelor’s Degree in progress
  • Minimum 5 years professional business experience ideally in marketing, sales, project management or similar function
  • Proven high level of personal initiative and sense of urgency
  • Proven project management abilities including ability to successfully develop and execute plans on time
  • Demonstrated ability to work with and influence diverse, cross-functional teams
  • Excellent Microsoft office skills
  • Ability to travel 10%
  • MBA with a Marketing or general management emphasis
  • 7+ years of marketing experience in a for profit enterprise
  • Experience in developing and executing marketing plans
  • Experience in developing and executing marketing communications in support of projects or product lines
  • Ability to develop meaningful value propositions
  • Strong analytical skills and quantitative ability
  • Experience with new product launches
  • Ability to learn and adapt in a changing work environment
  • Knowledge of Cargill products and customers
  • Knowledge and experience with Cargill Marketing Academy tools or equivalent
  • Experience in the Foodservice industry
101

Senior Marketing Associate Resume Examples & Samples

  • Primary region of responsibility will be WellChem APAC
  • Responsible for the Support, Development and execution of robust short and mid-term innovation projects for the APAC region
  • Responsible to leverage cross functional groups to support regional sales plan
  • Bachelor’s Degree in Science or Engineering preferred
  • 3-5 years in the Industry (Oil and Gas)
  • 6 years of Industry experience (Oil and Gas)
  • MBA Preferred not required
  • Experience with strategic and tactical product marketing capabilities
  • Experience with N-SAP & commercialization processes
  • Demonstrated capability to think strategically and synthesize market, technical and business insights and strategies
  • Excellent written, oral and visual communication skills to communicate effectively with all levels of the organization, both within and outside the business
102

Senior Marketing Professional Resume Examples & Samples

  • Manages budget and processes (Campaigns briefs, agencies management)
  • Develops and strengthens the relationship with current key carrier and channel partners, developing consumer programs that support sell­in, sell­through and sell­out
  • Support the launch of new sales channels (for example, e­-commerce)
  • Manage a consumer relationship platform
  • Well-rounded Marketing skills including the following areas
  • Advanced Spanish skills are a plus (written and spoken)
103

Senior Marketing Associate Resume Examples & Samples

  • Social media strategy – Develop plans and campaigns to engage clients on social media channels and monitor/report on trends
  • Marketing communications – Produce communication materials including web and advertising copy, sales collateral, letters, presentations, and proposals
  • Sales enablement – Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products
  • Event strategy & management – Works closely with business areas to support event strategy and production and optimize opportunities at conferences and events
  • Vendor management – Manages relationships with agencies, premium vendors, event sponsors and others to ensure their work meets the organization's requirements, deadlines, and budget
  • Crisis communications – Assist in coordination and creation of communications and sales support in the event of a crisis or technology issue
  • Ability to work well in a team and independently with sound decision-making abilities
  • Ability to balance competing client needs by multi-tasking on projects
  • Experience with marketing automation (Eloqua preferred), a plus
104

Senior Marketing Associate Resume Examples & Samples

  • 4-6 years of relevant marketing experience across a variety of channels
  • MBA considered but not required
  • E-commerce experience a plus
  • Experience managing people a plus
105

Senior Marketing Associate Resume Examples & Samples

  • Administer quality control checks necessary to ensure that investments data is applied consistently and accurately across all materials, including web properties
  • Run operational procedures to organise and store all types of marketing collateral in a meaningful way within a central collateral repository, partnering with global representatives from the home office as necessary
  • Execute "point of publish" checklists to ensure that the proper quality and compliance tasks have been completed prior to publishing key marketing materials
  • Assist with website content management and publications as necessary
  • Run metrics reports and website analytics to monitor, measure, and analyse the effectiveness of marketing collateral
  • Liase with sales teams and subject matter experts to ensure that members from each group are included in appropriate meetings and decisions in support of the sales and marketing function
  • Represent the office on operational projects
  • Partner with local as well as global Marketing, Sales, Investments, and Compliance on business and regulatory initiatives that impact the production, content inclusion guidelines, and dissemination of marketing collateral
106

Senior Marketing Analyst Resume Examples & Samples

  • Create integrated marketing solutions that leverage our robust portfolio of digital, print, and event brands
  • Research market conditions and consumer behaviors, and craft compelling sales collateral to showcase our product portfolio for our advertising and promotional customers and prospects
  • Partner with a team of sales professionals to develop creative and innovative solutions (concepts, programs, proposals) tailored to specific client needs and objectives
  • Provide audience insights and analysis using Scarborough, Nielsen, Kantar and digital analytics tools (Omniture, ComScore, @Plan, etc.)
  • Develop and execute B2C marketing campaigns and promotions that drive brand awareness and consumer engagement in the marketplace
  • Bachelor’s degree in Marketing or equivalent work experience
  • 3 to 5 years of Marketing experience, Event Marketing, Media Research or Promotions experience is a plus
  • Familiarity with marketing tools, including Scarborough, comScore, Omniture, Nielsen, @Plan, etc
  • Proficiency in Microsoft Office suite, especially PowerPoint & Excel
  • Solid understanding of fundamental marketing principles including online/mobile/social media, product development, and competitive media
  • Strong research and analysis skills, with the ability to generate insights based on data
107

Senior Marketing Associate AIM Chicago Resume Examples & Samples

  • Prior health care industry marketing experience preferred
  • Event logistics experience preferred
  • Project/process management experience preferred
108

Senior Marketing Consultation Manager, GCG Resume Examples & Samples

  • Develop and lead Merchant Marketing Consultation strategy for key clients and verticals within the GCG portfolio across the Asia Pacific region
  • Prepare Merchant campaign sell-in materials and attending Merchant meetings in partnership with Client Management organization
  • Extensive stakeholder management – internally and externally, particularly with marketing contacts within Merchant partners and key contacts at local American Express offices across the region
  • Budget and time management
  • Creating and developing B2C promotional campaigns across all marketing channels
  • Managing and providing personal development for direct reports
  • Marketing degree qualified
  • Minimum 8 years B2C and B2B marketing experience
  • Track record translating business problems into strategic marketing plans with proven results
  • Strong background in BTL Marketing, digital marketing and campaign execution
  • Understanding of data and customer segmentation
  • Strong communication skills (written & oral), including development of agency briefs and communication copy
  • Spoken and written fluency in English, Mandarin and Cantonese Chinese
  • Expertise in handling multiple simultaneous projects and delivering results
  • Negotiation Skills and Collaborative style of doing business - with ability to influence, gain support, resolve conflict and work across multiple stakeholder groups
  • Flexible and agile to deal with ambiguity and rapid change
109

Senior Marketing Analyst Resume Examples & Samples

  • Focus on identifying and developing innovative solutions to alleviate customer pain points and barriers to spend early in the customer lifecycle
  • Actively partner with Product Owners, New Product Development, Merchant Services and Central Teams to launch new capabilities designed to enable spend for existing Cardmembers
  • Partner with Merchant Services to create win-win marketing opportunities that will benefit our accepting merchants while providing value to our Cardmembers
  • Manage end-to-end campaign execution for proven spend enablement tactics across multiple channels including Mobile, Email and Amex.ca
  • 1+ years work experience in a Marketing or Product Management function
  • University degree in Business or Marketing or equivalent work experience
  • Proven ability in challenging the status quo to improve existing processes, campaigns, and assets
  • Strong focus on innovation and initiative to own a project from conception through implementation, and evaluation
  • Demonstrated multi-tasking, project management, attention to detail and prioritization skills in a fast paced environment
  • Excellent partner/stakeholder management across various levels within the organization to drive results
  • Highly proficient in MS Office suite (Powerpoint, Excel, Word)
110

Senior Marketing Coor Resume Examples & Samples

  • Preparing proposals, qualifications, packages and presentations for prospective clients
  • Drafting, editing, organizing and proofing various marketing collateral, including proposal content, project sheets, resumes, award submittals, brochures, media relations pieces and interview content/PowerPoints to ensure content is comprehensive, competitive and client-specific, as well as in accordance with the Perkins+Will brand standards
  • Creating/managing templates and boilerplate
  • Researching clients, market trends and background information
  • Scheduling and tracking production of proposals/qualifications packages to meet deadlines and assisting in production efforts
  • Tasks may also include coordinating: events, public relations efforts, advertisements, materials for trade shows, content for speaking engagements, direct mail campaigns and award submittals
  • Managing project and client data in firmwide databases and marketing collateral
  • Supporting other offices and/or national sector- or discipline-specific initiatives, as required
  • Performing other support and/or administrative tasks, as required
  • **Please submit a cover letter or writing sample with your application. ***
111

Senior Marketing Collateral Associate Resume Examples & Samples

  • Partner with subject matter experts throughout the organization to ensure information and value proposition are clearly and accurately articulated in materials
  • Adhere to compliance and regulatory standards
  • Manage multiple projects with strict deadlines in a fast paced environment
  • Provide strong collaboration
  • Utilize strong judgment to resolve problems and make recommendations for solutions and actions
  • Bachelor's degree or equivalent required (preferably in a communications or marketing related field in the financial services industry)
  • 2 years relevant experience in marketing required
  • Knowledge of (or ability to obtain) Principal Global Investors’ services, product offerings and prospective markets
  • Strong creative, project management, problem solving, interpersonal, organizational, and verbal and written communication skills required
112

Senior Marketing Analyst Resume Examples & Samples

  • Create customer profiles and build predictive models and score customer records using statistical techniques (logistic regression, linear regression, decision trees, and cluster analyses) to extract actionable insights that create business value for Direct to Consumer marketing that includes: CRM, Email, Direct Mail, Membership and Digital Marketing
  • Synthesize disparate data sets and navigate the marketing database and tools (SAS, Unix, etc.) and be able to query from multiple data stores and be familiar with but not limited to SQL and other web databases, Google Analytics, recommender systems, and ad platforms (DMPs)
  • Understands the Product lines marketing goals and constraints to bring practical intuitive new ideas for testing offers, segmentations and in designing and analysis of marketing experiments; ie. Pre/Post, execute simple and stratified random sampling techniques
  • Bachelor's degree in quantitative science with advanced statistical and business coursework is required
  • Direct to Consumer, media and publishing experience preferred
  • Proficient with relational databases, SAS, SQL is required
  • Experience with Web Data, Advertising Platforms, Attribution modeling and Recommendation systems is a plus
113

Senior Marketing Analyst Resume Examples & Samples

  • Partner with HR & Communications on recruiting effortsby executing our brand activation strategy across all key marketing platforms & channels
  • Upgrade & create new onboarding, leadership development resources for marketing and commercial team members
  • Connect with customers and industry partnersto benchmark, develop, and test best in class aerospace leadership development & rotational programs
  • 5+ years of industry experience (commercial, marketing, education preferred)
  • Be authentic – we need YOU, it is too exhausting when you pretend to be someone else
  • Be proactive & strategic – a systems-thinker that can listen, connect & learn
  • Be intellectually curious – a problem solver who loves to learn & uncover new insights
  • Be a clear thinker – a communicator who can customize content based on the audience
  • Be positive – have a “can do” attitude, passionate and ability to inspire others
  • Be proactive - small company entrepreneurial attitude that can dream big
  • Be a team player and coach – lead by example, ethics & integrity is the foundation of everything we stand for at Pratt & Whitney
114

Senior Marketing Analyst Resume Examples & Samples

  • Bachelor's or Master's degree, or equivalent work experience
  • Five to eight years of experience in project management and leadership activities
  • Well-developed organizational and analytical skills
  • Ability to identify and resolve exceptions and to analyze data
  • Must have very good project planning and management skills and ability to develop and manage changes and implementations
  • Must have strong client orientation and excellent relationship skills
  • The candidate will need ability to prioritize and multitask
  • Excellent oral/written communication skills
  • Ability to work independently as well as in teams
  • Excel, SQL, SAS and some reporting tool experience (BusObjects preferred)
  • Working in an environment that supports on and off line data; such as Hadoop Systems using tools such as Tableau or similar experiences
  • Experience in the Financial Industry, Credit Cards is a plus
115

Senior Marketing Associate Resume Examples & Samples

  • 2+ years of Big 4 Advisory, TAS or In-House Client Relations experience
  • Bachelor's Degree in Accounting, Finance, Marketing and/or a related field
  • Understanding of Corporate Finance and the Debt Capital Markets
  • Previous experience with Management Consulting and Strategic Planning
  • Understanding and experience with large and/or middle-market Corporate Debt deal processes, key parties, roles and motivations of important constituents (ie, bankers, issuers, investors, financial sponsors)
  • Exposure to Corporate Credit Analysis
116

Senior Marketing Director Resume Examples & Samples

  • Develop foundational member engagement vision, strategies and lead initiatives to make it easy for members to use their health plan and meet consumer Net Promoter Score goals®
  • Define the member experience across the enterprise; raise organizational awareness on the member - led business opportunity and influence senior management to adopt new ideas, technologies and solutions to meet emerging consumer needs
  • Create member journey map to inventory communications, determine gaps and prioritize solutions for a simpler, more personalized member experience
  • Create engagement communication strategy and prioritization to create consistency in message, design and delivery across channels
  • Initiate and launch an organizational wide communication and touch - point governance and oversight process
  • Translate business goals into marketing objectives and strategies that facilitate business growth by leveraging insights from data and setting clear metrics for success
  • Orchestrate multi - media marketing campaigns that include digital, social, mobile, collateral, direct mail, etc. across enterprise - wide teams and external agencies
  • Create campaign tracking plan, evaluate results, identify best performing marketing activities, refine plan and implement improvements into future marketing initiatives
  • Lead member engagement competitive assessment
  • Create consumer research plan, assessing proprietary and third - party data, to develop deep consumer empathy, identify member pain points, solutions and segmentation insights
  • Oversee and manage marketing budget to deliver against engagement goals
  • 8+ years of strategic consumer - driven marketing leadership
  • 3+ years of people management experience
  • Project management experience, with the ability to prioritize and meet deadlines within specified time constraints
  • Experience leading cross-functional teams to deliver results on complex initiatives
  • Ability to work collaboratively in an entrepreneurial and highly - matrixed environment
  • Strong, proven analytical skills
  • Digital and database marketing to reach customized target segments
117

Senior Marketing Analyst Resume Examples & Samples

  • Provide analytical support across various segments of the marketing department
  • Analyze the competitive environment and future trends and makes recommendations
  • Be an excellent critical thinker and demonstrate problem solving skills
  • Have strong understanding of quantitative modeling methods and concepts
  • 5+ years experience working with technology and large amounts of data
  • 5+ years experience analyzing promotional campaigns and events, measuring key performance indicators
  • 5 + years experience developing KPIs, dashboards, reports, and visualization to identify and predict market trends and dynamics
  • 5+ years experience creating and manipulating promotion forecasting models to assess financial liabilities
  • 2+ years experience with SQL, Microsoft Business Applications to include: Access and PowerPoint
  • Ability to uses syndicated data sources to gain better understanding of Medical Surgical market, customers and market trends. A few examples but not limited to are
118

Senior Marketing Insights Analyst Resume Examples & Samples

  • Develops objectives and determines method of gathering data for market research projects to support assigned functional area in meeting strategic objectives
  • Designs, develops and manages market research projects, analyzes factors such as pricing, distribution, and product performance, and reports results
  • Researches market conditions or changes in the industry that may affect sales
  • Studies reasons for customer attraction and terminations
  • Identifies and monitors competitors and analyze competitive strengths and weaknesses of competitive products/services
  • Analyzes primary and secondary research and provides results and insights into market trends and preferences
  • Reviews and analyzes the service/product posture of assigned functional area; projects returns from new and existing products; and prepares market share charts
  • Maintains market intelligence database and examines, analyzes, compiles and presents statistical data used in the development of marketing plans
  • May use computer modeling techniques
  • Data gathering and primary and secondary techniques
  • Advanced analytical and statistical modeling tools and techniques
  • Concepts of lifetime value and return on investment (ROI)
  • General concepts and practices of competitive intelligence
  • Principles and practices of public relations and customer service
  • Writing and presenting proposals or reviewing strategy projects to clients and internal senior management
  • Designing, developing and managing market research projects
  • Analyzing and presenting research results
  • Communicating technical concepts and ideas to non-technical audiences
  • Developing and conducting surveys and focus groups
  • Organizing and maintaining research records, files and materials
  • Operating standard office equipment and using required software, including email, graphics, presentation, spreadsheet, database, and project management software
  • Organize, manage and track multiple projects with frequently changing priorities in a fast-paced work environment
  • Bachelor’s degree (B.A.) from four-year college or university and a minimum of five (5) years professional market research experience in the financial services industry preferred
119

Senior Marketing Director Resume Examples & Samples

  • Lead marketing team in core marketing activities surrounding: definition of target customers, market trends, competitive landscape and technical and economic value proposition development
  • Oversee the development of go-to-market plans and priorities for new products and new technologies, spanning multiple markets within Agilent
  • Define multi-year product roadmaps; work with R&D, Business Development and Supply Chain to establish priorities to achieve the highest market impact which aligns with overall business strategy and grows the overall business
  • Propose new development/acquisition projects, delivering to overall business strategy and objectives
  • Work closely with sales and channel management, contributing to development of optimal channel strategy
  • Lead the Chemistries global pricing strategy
  • Work closely with marketing communications function developing the external market message; provide feedback and input into development of marketing collateral and material and collaborate on methods to solicit ongoing market feedback
  • Meet quarterly financial targets and develop monthly financial forecasts
  • Develop the skills and capabilities of all marketing team members
  • 10+ years of experience in marketing with a proven track record in the global launch of scientific products is required
120

Senior Marketing Insights Analyst Resume Examples & Samples

  • Work with business partners to determine needs and requirements
  • Identify and document data requirements to support both ongoing and ad hoc analysis
  • Learn new data sets to develop an expertise in those data sets
  • Partner with data providers to document and automate data processes
  • Set up QA processes to ensure data accuracy
  • Provide data support for regularly scheduled meetings and presentations
  • Support Guest profile and segmentation analytics
  • Conduct data analyzes and mine data to find opportunities and insights
  • Undertake proactive and reactive ad-hoc requests as needed
  • Make business recommendations based on the data findings
  • Partner with Managers to look for new opportunities to leverage data within Marketing and Media to enable decision making
  • 4+ years of analytical experience
  • Proficient in Microsoft Office suite, particularly Excel and PowerPoint
  • Proficient with business intelligence tools such as Tableau
  • Proficient with Hive, SQL, MySQL, SAS, and/or R programming languages
  • Ability to excel in a fast-paced, complex, and ambiguous business environment
  • Proven team player and strong partnering skills
  • Demonstrated proactive problem-solving and decision making skills
  • Demonstrated ability to deliver work on time
  • Demonstrated ability to apply statistical rigor to analyses
  • 7+ years of analytical experience
  • Prior knowledge of internal Disney data and databases
  • Prior experience with marketing, paid media, CRM, digital, and/or social media data
  • Prior experience with big data environments
  • Prior experience with DMP and marketing/media technologies
  • Bachelor’s degree (or equivalent) with preferred concentration in Business, Marketing, Economics, Statistics, Finance, Industrial Engineering, or an analytics field
121

Senior Marketing Analyst Resume Examples & Samples

  • Bachelor’s Degree in Marketing or Computer Science preferred
  • At least 4 years’ experience with SQL in an Oracle environment
  • At least 2 years’ of experience with campaign tool Unica or something similar
122

Senior Marketing Analyst Resume Examples & Samples

  • Work closely with Engineering and Product to monitor performance of new products and implement solutions that optimize conversion and lower overall cost-per-issued loan
  • Bachelor’s Degree - preferably in Engineering, Math, Statistics or other data-oriented field
  • Experience in the lending industry with exposure to marketing and/or risk domain is highly preferred
  • 2-4 years of data management and analytics experience
123

Senior Marketing Analyst Resume Examples & Samples

  • Market Research and Analysis - Conducts in-depth data analysis using traditional and advanced methods, mainly for Competitive research like Financials, Product Launches as well as to Research specific markets. Conducts pricing research and analysis. Analyses & Interpret various data by providing marketing insights and presents study results to clients
  • Surveys – Prepares, gathers, analyses data acquired both through qualitative and quantitative study results (Customers satisfaction surveys, brand surveys and etc.)
  • Lead Generation – Research and gather leads for various marketing projects
  • Reports Generation and Data Gathering - Preparation of different marketing research reports and other internal reporting requirements as assigned by counterpart and
  • Management team. Designs and plans research projects following client briefing and needs
  • Management of Marketing SharePoint site – Manages / maintains / updates in the Competitor Share point sites
  • Management and Distribution of Marketing Product Updates
  • Acts as team’s Point of Contact when the Team Lead is not around
124

Senior Marketing Analyst Resume Examples & Samples

  • Please apply to this position only trough http://www.kelloggcareers.com/
  • Kellogg Company do not ask for any payment at any stage of the recruiting process
  • Consider that the position could be closed before the expiring date. Do not miss this opportunity to Grow with us, apply now
125

Senior Marketing Operation Manager Resume Examples & Samples

  • Define market sizing (annually) TAM + SAS by product, industry, geography for GE Digital offerings
  • Perform market analyses (ex. deep dive analysis for an industry and geography for GE Digital)
  • Use a variety of data sources to analyze and evaluate relevant business situations/ trends to develop strategic marketing plans addressing key business issues, drivers and growth opportunities
  • Identify disruptive trends and technologies, market themes, and competitive views, and translate implications for BPR reviews, GPB, and Game Board (work closely with AR team and Competitive team)
  • Develop market maps from market sizing analysis trends analysis
  • Build out personas for broader teams to reference
  • Support programs, events, and initiatives that support industry opportunity and deal goals; evaluate effectiveness
  • Work on cross-functional commercial projects with departments including, but not limited to, sales, product marketing, inside sales/ commercial operations, corporate marketing, industry marketing, creative, corporate communications, partner marketing, and partners (ex. CIO Thought leadership campaigns, supplier campaigns, Cyberproposals, analyst engagements/events, CIO CAB and business CABs etc)
  • Minimum 5+ years’ work experience in commercial strategy, marketing, sales and/or commercial operations
  • Must be able to travel 25%+ of the time
  • Must have unrestricted authorization to work in China
  • Experience in Software preferred
  • Strong interpersonal skills, including creativity and curiosity with ability to effectively communicate and influence strategic direction across all levels of the organizational matrix
  • Knowledge of broader GE strategies and priorities; familiarity with individual GE business’ products, strategy and priorities
  • Highly self-motivated contributor who works well as an individual and within a team environment
  • Ability to establish credibility and rapport with Senior Executives and technical and non-technical team members
126

Senior Marketing Analyst Resume Examples & Samples

  • Perform weekly analysis of performance marketing channel spend and performance across all key metrics
  • Conduct ad-hoc deep dive analysis for each of the performance marketing channels as needed
  • Build data templates to enable ongoing reporting of analysis and tracking of performance
  • Collaborate with the Performance Marketing teams to design, implement and monitor optimization tests within each of the channels
  • Assess the operational implications of optimization and testing techniques; work with the core teams to mitigate any risks
  • Communicate effectively both verbally and in writing with different stakeholders across all levels of (including Leadership)
  • Pull together multiple data sources to identify trends and insights in a timely manner* Establish KPI goals and benchmarks for each individual channel
127

Senior Marketing Associate Resume Examples & Samples

  • Work with innovative ways to market JLL’s capabilities, both for presentations and for on-going routine marketing
  • Assist with development of sales presentation materials needed to win business in all areas of real estate; agency leasing, property management, tenant representation and other service lines as required
  • Work in various mediums including print, digital and other technologies
  • Edit and maintain up-to-date sales materials (flyers, maps, case studies, bios, etc.)
  • Work with a variety of databases, including CRM and real estate databases (Xceligent, Costar, LoopNet)
  • Manage email distribution list and company inventory lists
  • Manage photography, videography and graphic collateral
  • Follow local, regional and global real estate news
  • Create new and innovative ways to promote the company, our brokers and our services
  • Provide assistance and communicate effectively to support team, brokers and vendors
  • Contribute to planning events (internal and external)
  • Assist with research utilizing available resources
  • Assist with special projects as needed
  • Adobe Creative Suite, Microsoft Office and PowerPoint skills a must
  • Strong business writing skills
128

Senior Marketing Performance & Analytics Manager Resume Examples & Samples

  • Apply advanced analytical techniques such as attribution modelling and predictive based analytics
  • Work hand-in-hand with the different teams (digital/programs/content/insight) in the MSO and Insights function team focused on analyzing the optimal ‘pre-customer’ experience across multiple channels, extracting full value from the technology and data at their disposal
  • Support field marketing to enhance the lead lifecycle journey and maximize conversion through through performance and analytics insights
  • Through performance insights assist, the programs team in the population of a framework with the most compelling content and persuasive messaging
  • Work with the marketing technologists to define the business requirements for new technologies and data integrations to support those capabilities
  • Design pilot projects and proof of concepts to test new capabilities, they will then be required to adjust the marketing operating model and provide training to ensure that field marketing and program teams continue to take full advantage of the tools at their disposal
  • Establish a strong relationship with key stakeholders and functions across the marketing organization (to include MSI, Digital, Programs and Content) as an extended member of the team
  • Establish consistent reporting processes and cadence for the region incorporating all areas of potential insight that encompasses bought, owned and earned marketing data
  • Proactively identify and make recommendations on poor performing activities (i.e. content, digital, engagement & conversion)
  • Develop best practices, customer data analysis methods and activity optimization plans
  • Analyze business problems for routine or specialized decision making; Runs complex queries, synthesizes analyses, and is responsible for the preparation of standard and ad hoc reports.Responsible for transforming data into actionable insights for Demand Center as it relates to their region/countries
  • Responsible for establishing and managing the communication strategy that will enable transparency of metrics across the organization to key business partners
  • Define and drive appropriate governance for analytics with clear standards around data usage, analytic approaches and decision-making aligned to central team
  • A key to your success will be your ability to manage projects in a cross functional environment that will span a talented team of demand center, marketing ops, digital marketing, field marketing and creative professionals
  • Ideally Marketo and SFDC certified
  • Strong Excel and Access skills
  • An efficient and organized individual with strong people skills, quick to learn especially with regards to new technology
  • Significant experience in a Marketo deployment
  • Experience with SFDC reporting and integration with Marketo
  • Ability to drive commercial focus in the metrics that Marketo reveals about marketing performance
  • Experience of working with remote international teams
  • Self-starter with a passion for solving hard problems, comfortable with ambiguity
  • Strong presentation skills and the ability to present data in meaningful and accessible ways, and adapt to the audience
129

Senior Marketing & Innovation Resume Examples & Samples

  • Lead team responsible for acquisition across off-site media, on-site merchandising, associates and referral programs
  • Bachelor's degree in marketing, business management, or a related discipline
  • 8+ years of relevant work experience in marketing, brand management, social media marketing, display advertising, and search engine marketing
  • Proven experience managing high performing marketing teams
  • Senior level marketing responsibility and proven track record of success developing plans, managing marketing budgets, and delivering results
  • Possess a keen eye for visual design and editorial
  • Strong understanding of direct response marketing principles and methodologies
  • Ability to think strategically and execute tactically, delivering results from concept to completion
  • Strengths in problem solving, issue-resolution skills, ability to work in an extremely deadline-driven work environment, attention to detail, and ability to multitask are essential
  • Master degree in marketing, business management, or a related discipline
  • 10+ years of relevant work experience in online marketing, social media marketing, display advertising, and search engine marketing
  • Outstanding collaboration skills, with proven ability to work with multiple stakeholders
  • Experience owning and managing multiple projects in a fast-paced, dynamic environment; strong bias for action
  • Experience working with international counterparts to localize global campaigns
  • Experience focusing on customer on-site experience to increase customer journey and conversion
  • Experience in experiential marketing
130

Senior Marketing Associate Resume Examples & Samples

  • Local point of contact for all Marketing-related needs from the Sales team whilst working with sales and marketing to develop initiatives including sales collateral and campaigns
  • Monthly updates to marketing materials in both English and Mandarin
  • Working closely with Investment Marketing, Design and Compliance teams
  • Project management of marketing collaterals - brochures, flyers etc. including content writing or adaptation of existing copy for an Asian audience
  • Delivery of the Asia advertising plan and branding efforts in the region in coordination with agencies and the advertising team
  • Ensuring that marketing materials available to clients including website content upload of literature to 3rd party websites etc
131

Senior Marketing Analyst Resume Examples & Samples

  • Collaborate internally and externally with partners to assist with data collection, reporting and the achievement of objectives
  • Provide optimization recommendations that drive KPIs established by product, marketing, operations, senior management, and others
  • Prior exposure to Salesforce
  • Google Analytics data extraction and reporting
  • CRM marketing platforms (IBM Marketing Cloud, Pardot, etc)
  • Strong curiosity and enthusiasm to learn the business and identify potential areas of process improvement
  • Mortgage industry or real estate knowledge a plus
132

Senior Marketing Director Resume Examples & Samples

  • 15+ years’ experience in a marketing role in medical device, healthcare or CPG industry (13 years with Masters)
  • People management/development experience
  • Experience developing comprehensive global business assessment, marketing strategies and tactics to deliver on the overall business objectives
  • Experience presenting to C-Suite audience the economic value of a portfolio
  • Global marketing role living outside the US
  • Previous sales experience, preferably in Medical Device
  • Cardiac Implantable therapy domain knowledge helpful
133

Senior Marketing Analyst Resume Examples & Samples

  • Partner with corporate marketing leadership and business stakeholders to define a long-term reporting roadmap
  • Own the design, maintenance and delivery of marketing’s reporting suites related to leads and conversions, campaign performance, marketing driven Ecommerce activity, database health and operational reporting
  • Provide fact based analysis that identifies the key drivers influencing the metrics
  • Support the corporate marketing monthly and quarterly business review processes and other critical processes, such as AOP and STRAP
  • Support the planned reporting infrastructure projects to deliver a Cognos reporting package, automate additional businesses into the marketing data warehouse and data taxonomy
  • Work with marketing analytics team members to identify gaps in the analytics infrastructure and recommend enhancements
  • Continuously analyze operational processes to find and implement new efficiencies
  • 5+ years marketing or sales analytics experience
  • Experience with data warehousing, business intelligence tools and CRM systems; Salesforce.com and Cognos reporting tools desired
  • Expert MicroSoft Office skills required
  • Proven track record of achieving desired results without direct report authority
  • Excellent project management skills including the ability to formulate and drive detailed plans
  • Willing to travel at least 4 nights a month in North America
  • Experience working with business intelligence tools and data warehouses
  • Expert MicroSoft Office skills
134

Senior Marketing Director Resume Examples & Samples

  • Become accountable for the Build & Reality Play portfolio with the leadership team, defining and implementing a global category strategy, marketing innovation, concept development, setting and delivering on global consumer sales targets and managing the global profit and loss statements
  • Take on people management responsibilities of 6-7 people, allocating resources, building capabilities and developing core teams within the category and not least marketing functions
  • Build a category marketing strategy based on consumer and shopper insights as well as market and external orientation, keeping in mind consumer needs, competitive advantage and business growth
  • Support innovative high impact campaigns by knowing insights and trends and developing best practice with a clear starting point in consumer needs
  • Facilitate marketing initiatives across portfolio and functions to nurture a cohesive LEGO storyline for a balanced marketing footprint and optimal implementation across market business units
  • You need to have extensive experience with and deep understanding of modern communication, including digital marketing and social media
  • You have 5+ years of leadership experience, preferably from a commercial/marketing/communication function, enabling you to empower employees and balance own influence
  • You have demonstrated results in driving, developing and growing a product portfolio through a holistic perspective on value chain and stakeholder management
  • You are able to make choices and set a clear strategic direction, which you can communicate across cultures, all layers in the organisation and to external partners
  • You hold an MSc in Economics (cand.merc.) or a similar education, giving you a solid business sense, a strategic marketing mindset and a profound understanding of the marketing landscape and discipline
135

Senior Marketing Associate Resume Examples & Samples

  • Launch an impactful and cost efficient marketing plan that smartly employs a variety of marketing tactics; including events, mailings, newsletters, direct and digital communications, collateral development, website, public relations, advertising and speaking opportunities, among others
  • Understand firm-wide services that are marketed to the real estate sector to increase collaboration and coordination of cross-firm marketing efforts
  • Assist other valuation marketing business leaders in execution of various activities, including event support, collateral development, digital communications, website updates, marketing list development, etc
136

Senior Marketing Associate Resume Examples & Samples

  • Ensure the European marketing strategy for CRC aligns to the global business goals, current trends and competitive pressures
  • Originate, develop and individually execute creative, impactful marketing programmes in Europe, including events, direct mail, email, web pages, thought leadership, public relations and advertising
  • Effectively leverage PR channels
  • Track marketing spend and return on investment for marketing activities
  • Meet all budget commitments
  • Participate in marketing assignments for the firm as required
  • Partner effectively with the CRC marketing colleagues in the U.S. and Asia under the direction of the global Marketing Director
137

Senior Marketing Analyst Resume Examples & Samples

  • Focus on identifying and developing innovative solutions for customer pain points early in the customer lifecycle, therefore planning for a smooth onboarding journey and encouraging card use across all channels
  • Own end-to-end implementation of multiple technical and complex projects key to the onboarding journey
  • Provide consultative support to Product Teams on design/implementation while maintaining consistency of onboarding assets
  • Analyze channel and asset performance and collaborate with Product Owners to optimize customer journey
  • Partner with other members of the Consumer Management team to drive Scorecard Metrics
  • Oversee integration of tenured Cardmember communications to the early tenure base
  • Actively partner with all Product Owners, New Product Development, Co-Brand Partners, Merchant Services and Central teams
  • Work experience in a Marketing or Product Management function
138

Senior Marketing Analyst Resume Examples & Samples

  • Own end-to-end campaign development and execution for customer loyalty and engagement communications for the AIR MILES consumer products (from concept through to creative development & deployment)
  • Coordination of marketing calendar across all internal marketing departments for communications through both American Express & AIR MILES marketing channels
  • Develop and manage effective marketing messaging hierarchy – ensuring impactful value proposition messaging & alignment with broader marketing department objectives
  • Conduct campaign post-analysis, selecting, reviewing and analyzing diverse data sets to determine best practices from ‘test & learn’ strategies
  • Support product line strategy initiatives, including potential actions such as new product development and/or product refreshes
  • Manage creative agency relationships and A&P marketing budget
  • Support day-to-day external partner relationship with AIR MILES Account Team
  • Understand customer/competitive trends through ongoing qualitative consumer & competitive analysis
  • Contribute to development of annual marketing plans and quarterly updates to internal and external partners
  • Work effectively across broader American Express teams to deliver enhanced efficiencies, services and cardmember experiences to the Air Miles portfolio (Operations, Legal, Compliance, Technologies, etc.)
  • University degree required (preferably Business) and 1+ Years Of Work Experience
  • Experience in development/execution of marketing strategies, campaign management and business reviews
  • Experience in managing relationships with clients/external business partners
  • Strong oral and written communication skills; ability to deliver effective presentations
  • Very organized approach to managing workload with ability to multitask and meet deadlines
  • Creative mindset with strong attention to detail
  • Must be highly proficient in MS Office suite (Powerpoint, Excel, Word)
  • Credit Card Marketing or lending product management experience a plus
139

Senior Marketing Associate Resume Examples & Samples

  • Lead the drafting of Business Development deliverables (proposals and presentations), compiling existing materials and drafting original content and identifying appropriate text, concepts and salient points that add value
  • Collaborates with Graphic Design professionals to drive an integrated approach (design and communications) in business development deliverables
  • Handles internal departmental reporting and project tracking functions
  • Participates as a strong team member of Americas. Marketing, actively contributing to Marketing initiatives
140

Senior Marketing Analyst Resume Examples & Samples

  •  Responsible for administration of web analytics, the upkeep of web analytics tools, configuration, and user access management. Maintain Adobe Site Catalyst, Google Analytics and other data tracking systems that are being used by company at the moment. Conduct data tracking solutions and implement, tagging validation, troubleshoot and ensure data integrity, and manage reporting logics for consistency and insight delivery. Provide data-driven recommendations for marketing and customer strategy optimization
  •  Work collaboratively with cross-functional teams to define data tracking and reporting requirements for the company’s web site, external and internal marketing channels and campaigns, as well as specific customer dimensions. Interact with development teams to provide implementation requirements for Adobe Site Catalyst, Google Analytics and other tools
  •  Use different developer tools, debuggers to test and provide quality assurance feedback to the various development teams to ensure data accuracy and integrity. Consolidate and validate data, generate tracking code (standard/custom), and troubleshoot existing implementation
  •  Work in multiple data systems (internal and external if any) to map traffic data, channel data, transactional data, offline data, and/or any 2nd and 3rd party data to create a single view of customer. Analyze user behavior across devices (mobile, tablet, and desktop), marketing channels (Earned, Paid Search, Display, Direct, Social, Referrals) as well other customer segment dimensions. Perform ad-hoc analysis as necessary to answer business questions and drive decisions
  •  Provide reports and dashboards with insights that drive improvement in the business. Provide support to management team by reporting marketing and overall channel and customer performance on a regular basis. Effective and persuasive presentations (verbal and written) for project teams and business leaders for insight delivery. Lead creation and completion of Multivariate and A/B testing documents (from hypothesis creation, influencing creatives to identifying success metrics) and posttest analysis
  •  Build and improve processes and guidelines to facilitate data tracking and analytics project implementation, create documentation relating to existing processes and suggestion/presentations for improving those processes
  •  Train internal teammates on use, implementation and validation/troubleshooting of Adobe Site Catalyst, Google Analytics and any new features
  •  Research and evaluate new tools/capabilities in the analytics industry
  •  Serve as a liaison to vendor partners to ensure success with a variety of projects
  •  Other duties as assigned
141

Senior Marketing Associate Resume Examples & Samples

  • Will provide sales support by answering and/or resolving customer questions and /or issues on assigned products both telephonically and in person
  • May develop and/or initiate the development and production of marketing support material (e.g. product brochures, mailers, product update memos, etc.)
  • Will manage product pricing and margins
  • Will provide product training to new sales representatives and others as requested
  • Provides significant input and assists in managing the new product development process
  • Assists in customer site visits
  • Will present product lines to Sales Representatives and all current and potential customers
  • Creates branding and marketing campaigns for respective product lines
  • Will submit monthly reports on assigned topics
  • Other duties as assigned by manager
  • Has the independence and authority to perform required tasks to ensure all provisions of the quality system are met
  • Able to routinely make a decision which may affect immediate operation and have a company- wide impact
  • 0-2 years in a marketing, sales or related position
  • B.B.A. or B.S. in business with an emphasis in marketing or a related discipline preferred
142

Senior Marketing Associate Resume Examples & Samples

  • Develops, strategizes and creates content including print, video and web that helps promote the Milken Institute School of Public Health across all communication assets
  • Assists with school brand management including strategy and creative execution
  • Assists with photography at school events and for headshots
  • Manages social media channels, digital announcements and weekly newsletters
  • Develops and executes digital marketing strategies to assist in student recruitment
  • Manages outside publication, marketing and public relations vendors
  • Oversees, writes and produces the annual progress report as well as student services recruitment materials. Interacts with student services and development in the production of all print and video material
  • Develops and executes internal communications strategies
  • Interacts with other University schools and departments to cross promote school events and other initiatives
  • Provide extensive planning and promotional support for school wide events
  • Performs other related duties as assigned. The omission of specific duties does not preclude the supervisor from assigning duties that are logically related to the position
143

Senior Marketing Generalist Resume Examples & Samples

  • Bachelor degree or above, at least 5 years Marketing experience
  • Strong marketing intelligence background, mastering in marketing research & analysis methodology
  • Industrial domain knowledge, be familiar with BMS / Security / ELV related offering, be acquainted with building life cycle management
  • Strong self-motivation, ownership, execution power & problem-solving skills
  • Excellent MS Office Tools skill
  • Fluent in English, Cantonese and Mandarin
  • Previous sales function experience
  • Product / offering management related experience
  • Marketing communication / event management experience
144

Senior Marketing Associate Resume Examples & Samples

  • Designs elegant solutions for complex problems
  • Transforms ideas and concepts into concrete interfaces
  • Understands the need to balance form and function to accomplish our business goals
  • Recognizes the importance of the user, but also respects business goals and technical constraints
  • Works well under the direction of others and independently as needed
  • Can collaborate with other designers, developers, and stakeholders
  • Follows instructions with superb attention to detail
  • Has a familiarity with current UI and UX mobile design patterns and responsive/adaptive best practices
  • Has a basic understanding about how front-end code (HTML, CSS, JavaScript, etc.) is used to build interfaces
  • BA or BFA in Graphic Design or related discipline required
  • Minimum of 3 years of work experience (creative agency, marketing for premium or luxury experience preferred) that includes web design, HTML and CSS programming experience
  • Strong track record of senior design experience for leading / luxury brand
  • Highly conceptual and proven ability to interpret and adapt existing brands to the digital space
  • Expertise in Abode Photoshop, Adobe Illustrator, InDesign and Dreamweaver required
  • Experience with photography and video / motion-based art direction and production preferred
  • A core understanding of branding, strategic and marketing considerations
  • A core understanding of industry best practices across digital channels
  • A fundamental understanding of designing for different technologies and platforms
  • Solid understanding of responsive design
  • Cross-platform OS knowledge – Android / iOS experience required
  • Proven ability managing multiple, on-going timelines, as well as daily “rush” asks
  • Flexibility to adapt to design requirement changes
  • Knowledge of optimizing graphics for different platforms
145

Senior Marketing Analyst Resume Examples & Samples

  • Experimentation:Coordinate tests that provide even more data about user cohorts’ engagement with our content, expanding our intelligence beyond what usage dashboards report. This work could include understanding how to best write messaging, select accompanying videos and photos, schedule posts, etc. In each case, the Marketing Analyst will formulate a hypothesis and test structure, and then collaborate with Content Optimization and Audience Development colleagues on execution
  • Performance Analysis: For all recommendations above related to customer cohorts, content optimization, monetization opportunities and experimentation, the Marketing Analyst will track performance, publish and present detailed results, maintain a library of findings, and answer questions from colleagues
  • 2-3 years’ experience in an analytical role, with proven ability to translate insights into action
146

Senior Marketing Analyst Resume Examples & Samples

  • Be a critical member of Brand Communications team, specifically focusing on Aquafina TM and will help lead key initiatives in support of the achievement of current year volume and sales growth targets for the brand
  • Collaborate and partner with internal/external resources (agency partners, media, PR, Insights, Analytics, legal, trademark, public relations, agencies) to deliver against Aquafina's marketing imperatives
  • Support development of Aquafina TM national Comms plan, including concept development, consumer engagement, experiential, content development
  • Partner with the Consumer Insights team to leverage market insights, custom research and syndicated data (i.e. IRI) to support brand objectives and drive deep understanding of consumer
  • Partner with Sports Marketing, Commercial and Media to develop long term strategic plan for leveraging sports platform/property integration and activation
  • Minimum Qualification: A minimum of 2 years prior Marketing and/or other relevant experience (if undergrad degree only) OR 1 year of prior Marketing experience (if Advanced Degree.)
  • Demonstrated grasp of consumer centric brand marketing fundamentals
  • Ability to effectively work and collaborate on cross-functional teams
  • Excellent multi-tasking, project management, and prioritization skills
  • Strong attention to detail, self motivated and curiously minded
  • Working knowledge of the current digital and social platforms
  • Good balance of art (creative, ideas) and science (data, analytics)
147

Senior Marketing Analyst Resume Examples & Samples

  • Support the design, coordination, execution and updating of ongoing primary and secondary market research activities, including car parc data gathering, market size analysis, vehicle fitment data collection, writing, reporting and presenting
  • Drive 3rd party vendor to analyze car parc registration data by city and car parc fitment analysis
  • Data analysis to understand market potential by product group by city to identify growth opportunities at city and regional level
  • Lead annual pricing survey project to understand price movement through value chain for key players in the market in order to support price decisions
  • Competitors product marketing and brand communication activities monitoring to guide VARTA brand communication and product marketing activities planning
  • Plan, design and execute marketing survey projects for continuous improvement for brand building, product development and marketing programs. The marketing survey projects includes but not limited to brand funnel tracking, consumer purchase journey, product usage and attitude, pricing study along value chain, customer and consumer feedback on marketing programs
  • Perform other related projects as assigned
  • Bachelors degree in Marketing, Business Administration or related discipline
  • Preferred 3 years’ experienced in market intelligence, research, analysis or strategy development preferably in an engineering, manufacturing or science environment
  • Experience implementing and developing market intelligence or knowledge management portals
  • High degree of comfort and skill in using analytical tools and systems
  • Demonstrated communication and presentation skills
148

Senior Marketing Analyst Resume Examples & Samples

  • Monitors light and commercial vehicle and engine markets
  • Provides baseline data to support the market research team
  • Defines the company view of the global markets for the Long Range Planning window
  • Conducts market research and gathers market intelligence utilizing internal and external resources
  • Maintains relationship with outside data providers
  • Collaborates with internal resources to disseminate market data throughout our organization
  • Develops deep understanding of customer powertrain product portfolios
  • Bachelor’s degree in Business, Marketing or Engineering
  • 1-3 years market research or engineering experience
  • Broad technical understanding of light and commercial vehicle powertrain
  • Team player and strong communicator
  • Proficient with MS Office suite
149

Senior Marketing Analyst Resume Examples & Samples

  • 5+ years market research or engineering experience
  • Bachelor´s degree required
  • Masters or MBA (or equivalent work experience) desirable
150

Senior Marketing Analyst Resume Examples & Samples

  • Present ideas and work to leadership: Create and share presentations with senior leadership, Chief Marketing Officer, leaders of other functions
  • 5+ years of experience in insurance, marketing, management consulting, advertising, or other analytical field
  • Must Have
151

Anal Senior Marketing de Produto Resume Examples & Samples

  • Gather aftermarket information (parts suppliers/competitors, prices, parts application lists, etc.) to prepare the Product Lines Requests
  • Manage the development & expansion of the ACDelco product lines
  • Participate on the Aftermarket Product Center forum (APC) providing data & inputs to support them thru the product lines development process
  • Provide data to produce parts catalogs and other “point of sales” material to support ACDelco customers
  • Over 2 years of experience on aftersales automotive segment
  • Deep knowledge on Office Package (mainly Excel, Access and Power Point)
  • MBA or Post Grade on Marketing desirable
  • Knowledge of Brazilian car park (brands, models, etc.)
  • Knowledge of aftermarket segment (parts suppliers, parts brands, parts distribution channel, etc.)
  • Initiative and good interpersonal relationship
152

Senior Marketing Analyst Resume Examples & Samples

  • Position leads in-depth analysis approaches to profile customers, products and campaigns
  • Develops insights, recommendations and reports, from data for internal clients. Leverages customer data / intelligence derived from CRM/DBM/usage platforms
  • Proactively surfaces sales and marketing opportunities to clients
  • Leads analysis projects that support strategic business decisions, as well as, tactical marketing programs
  • Manage projects that integrate data from our content systems into our marketing and sales analytics and lead delivery platforms
  • Develops close working relationships with business clients to understand their objectives and opportunities to support client's key business initiatives
  • Provides tactical and strategic marketing and analysis support to business clients including: customer profiling, sub-segmentation, customer lifetime value analysis, suggestive selling models, targeted prospecting, customer business views, and campaign management and tracking
  • Proactively identifies opportunities to generate revenue and cut costs by identifying potential new markets, monitoring customer shifts, purchasing patterns, etc
  • Outlines and defines appropriate analytic approach for various client needs
  • Summarizes analytical data into user-friendly reports translating highly technical, detailed data into appropriate recommendations for marketing and sales actions
  • Retrieves, transfers, uses and understands data from an enterprise data warehouse, sourcing information from disparate sources
  • Interprets and translates detailed, tactical and summary data to help make informed business decisions
  • Delivers projects within the constraints of scope, time and cost to agreed levels of quality, within the organization’s project management framework
  • Defines, documents and manages smaller-scale projects with minimal supervision, working with multiple teams that may have differing priorities and working/cultural practices
  • Ability to generate data and insight on customer trends
  • Thorough working knowledge of spreadsheet, business intelligence tools (e.g. Business Objects), CRM applications like Salesforce.com, database applications, and Microsoft Suite of products (especially Access)
  • Familiarity with enterprise data warehouse tools and product usage tracking systems
  • Demonstrated project management and organizational skills
  • Prior database marketing and analytics experience in roles of increasing scope
  • BEHAVIORAL COMPETENCIES
  • Focusing on Customers
  • Collaborating across Boundaries
  • Driving Results
153

Senior Marketing Analyst Resume Examples & Samples

  • Builds and manages marketing data systems including marketing intelligence platforms, ad serving platforms, DMPs and others
  • Develops and communicates actionable business insights
  • Leads development of consumer segmentation across campaigns
  • Provides marketing intelligence, reporting and visualization
  • Is responsible for marketing data stewardship, warehousing and transformation
  • Develops platforms and systems that allow marketing managers and business leadership to report on the performance of vendors/campaigns
  • Undertakes in-depth analysis of campaigns in order optimize performance and also to communicate the efforts of Performance Marketing to senior leadership and the larger organization
  • Meet or exceed quarterly growth goals within target cost objectives
  • Identify and onboard new vendors as needed, including contract negotiation, internal system setup, legal review/approval as needed
  • Work with partners and agencies to develop and deploy best-in-class creative through analyzing, understanding and communicating objective data and test results
  • Builds positive relationships with peers, departments and vendors (team player)
  • 5 – 7 years of experience in marketing analytics or related field
  • BA/BS degree is required
  • Strong technical background required, including SQL proficiency and development experience
  • Strong analytical skills required, Tableau experience preferred
  • Must be able to work independently, handle multiple projects to completion in a fast-paced environment, and collaborate effectively at an advanced level
  • Self-motivated, directed person; ability to build strong, lasting business relationships; ability to understand the customer and market trends
  • Strong interpersonal communication skills - ability to present at all levels of the organization and a positive public representative
  • Must be able to successfully pass a pre-employment criminal background check
154

Senior Marketing Director Resume Examples & Samples

  • Lead the product management team from product concept to post launch evaluation through the product life cycle process in partnership with the development, manufacturing and field sales teams
  • Collaborate with the leaders of the R&D, Sales and Operational teams to help identify, define and drive new business / product opportunities
  • Develop a comprehensive brand strategy that enables both current and future plans in the B2B and B2C channels impacting brand perception among healthcare professionals and consumers
  • Develop and implement product marketing plans and sales support
  • Interpret clinical data, guidelines, and competitive landscape to define product benefits, positioning and messaging to effectively drive utilization. Work closely with R&D and other departments to ensure products meet objectives within defined target timeframes
  • Lead the execution of consumer marketing plans driving awareness and ecommerce activity utilizing online and offline tactics including: SEM, social media, CRM, demand generation and public relations
  • Develop and maintain competitive analysis and define differentiators
  • Conduct insight driven market research and customer visits to continually assess product relevance and messaging
  • Oversee product lifecycle process and drive communications both internally and to customers
  • Develop market segmentation analysis, competitive and SWAT analysis and pricing recommendations
  • Analyze customer satisfaction, profitability, forecasting and gross margin for assigned products and services
  • Collaborate with all departments to create key pre-launch and launch deliverables/tactics for existing and new products
  • Coordinate with Sales Training to facilitate effective product training and to develop and roll out all materials to the field teams ensuring alignment with strategic objectives
  • Coordinate efforts of internal cross-functional teams to ensure timely execution of tactics and programs within specified budgets
  • Analyze and interpret information on competitor intelligence – including competitors’ offers, value propositions, alliances and market relationships, and activities that are impacting on Client’s market share
  • Orchestrate the businesses out-bound marketing program and sales campaigns through web development, e-media, trade shows, white papers, press releases and other media
155

Senior Marketing Analyst Resume Examples & Samples

  • Coordinates the evaluation and review of strategic initiatives and business development opportunities. Provides in depth financial modeling and analysis, including all necessary economics
  • Collaborates with various groups within the Marketing organization to ensure alignment with organizational strategies. Also acts as a liaison between Marketing, Corporate Development, the operational Strategy group and Business Planning & Analytics
  • Works closely with cross functional team to assist with Tabs system administration and provide support for customers who are unable to load at a terminal
  • Identifies appropriate metrics and provides Marketing management all necessary reports and analysis of strategic recommendations and business development initiatives
  • Prepares high level presentations, as well as ad-hoc requests for management review
  • Directly supports manager in developing brand strategies, along with any new business development opportunities
  • Applies in-depth understanding of project planning and monitoring tools, varied methods of project execution, estimation, and risk analysis to implement large / multiple projects effectively
  • Minimum of an undergraduate degree in business administration, marketing, accounting or related discipline is required
  • Minimum 5 years related experience with reporting and financial analysis is required
  • Strong Excel and PowerPoint skills are necessary
  • Experience with SAP SD/MM preferred
  • Some travel is required
156

Senior Marketing Campaign Operations Manager Resume Examples & Samples

  • Understand business objectives to enable optimal delivery of marketing solutions
  • Works closely with client and able to assess MCM (Multi-Channel Marketing) capabilities & needs
  • Provide best practice/strategic guidance on how best to utilize the Campaign Management Tool and data to drive client business objectives to maintain and expand client engagements
  • Translates Go to Market Strategy into actionable MCM strategy
  • Manages project teams including both internal and external resources in the design, development and delivery of MCM campaigns
  • Develop and manage integrated project plan (in MS Project) for all vendors and internal client activities
  • Identify dependencies / gaps in the plan and provide guidance to address identified risks
  • Identify and document spend across all channels for the campaign / tactics (in client approved templates)
  • Approve metadata requests to ensure accurate and meaningful measurement
  • Provides support to Brand Managers/MCM Strategy Leads and relevant other internal and external stakeholders
  • Bachelor’s degree with 5 - 8 years of related experience including consulting and pharmaceutical and/or healthcare industry experience. Master’s degree preferred
  • Must have experience with MCM (multi-channel marketing), CRM (client relationship management), and/or database marketing
  • Extensive knowledge/experience in digital marketing
  • Knowledge of pharma brand marketing (agency, consulting)
  • Demonstrates excellent project management, relationship building and client influencing skills
157

Senior Marketing Analyst Resume Examples & Samples

  • Utilize business intelligence tools to create interactive reports and dashboards to help operators understand their business and make data-driven decisions
  • Manipulate and analyze large datasets using data discovery and visualization tools and perform statistical analysis to produce relevant insights to the business
  • Analyze trends and KPIs related to customer behavior, loyalty program reinvestment, slot and table performance, hotel revenue management, etc
  • Perform regular data quality audits on existing data in the data warehouse
  • Assist with financial reporting and analysis
  • Deliver superior internal and external guest service the Pinnacle Way by ensuring every interaction includes our PEAK Service Standards, and work harmoniously with fellow team members
  • Perform related duties and responsibilities as required
  • BA/BS in a quantitative field such as Mathematics, Computer Science, Statistics, Physics, or Economics is preferred
  • Knowledge of relational databases, SQL, and other programming languages preferred
  • Strong communication skills required
158

Senior Marketing Analyst Resume Examples & Samples

  • Utilize modeling software tools (SAS Enterprise Miner, R, SPSS) to perform data analysis, response modeling and advanced analytics
  • Perform data cleansing, merge data sets
  • Master’s degree in quantitative field (preferably statistics)
  • 4 + years of on-the-job analytical experience building predictive models and using SAS
  • Direct Marketing / Direct Mail experience highly recommended
  • MUST have Experience performing analytics in: Consumer Finance, Retail Banking or Healthcare
159

Senior Marketing Analyst Resume Examples & Samples

  • Marketing reporting
  • Data mining to provide direction on future campaigns
  • Analyzing the results of past campaigns
  • Performing ad hoc analysis in support of Marketing
  • Presenting results and possible areas for improvement
  • Partnering with IT and the database team to manage requirements and expectations tied with Data Analytics and reporting efforts around our members
  • Work with business partners to understand requirements and designs for reporting and information exchange tied to our members
  • Bachelor’s degree in a quantitative field such as: computer science, statistics, applied mathematics, economics (similar degree preferred) or equivalent experience with demonstrated proficiency
  • 5+ years of experience as a database analyst specifically with large databases
  • Advanced level of proficiency utilizing SAS/SQL
  • Advanced level of proficiency with Tableau
  • Intermediate proficiency with MS Access, Excel, PowerPoint and Word
  • Marketing Analytics experience
  • Experience utilizing Oracle and DB2 Database tool
  • Able to hit targets and goals with little tactical supervision; must be comfortable succeeding in a self-directed, deadline-driven environment
  • Strong work ethic – "Do whatever it takes" and “Can do” attitude
  • Self-motivated professional who can work independently or closely with program managers
  • Professional, confidence-inspiring personality, style and presence
  • Strong presentation skills – experienced presenter in group setting to both technical and business audience
  • Proven, effective written and verbal communication skills
  • Personally motivated and the ability to drive the completion of deliverables on time and with appropriate rigor & urgency
  • Ability to develop and recommend new processes, new analytics concepts, and new data approaches
  • Continue to proactively present trends and insights in new ways to improve the acceptance and understanding of metrics
  • Innovative and proactive approach in challenging the status-quo, driving for continuous change and improvement
160

Senior Marketing Technologist Resume Examples & Samples

  • DESIGN: Works closely with Stakeholders and Agency Partners to develop and document technical designs from business requirements / specifications, considering architectural, as well as programmatic aspects of the agreed-upon solution. Prepares and validates time estimates for development modifications, enhancements, new application software, or any other technology requirements. Follows appropriate internal processes, as well as established industry standards for software design
  • DEVELOPMENT: Develops software and database solutions based on approved design. Writes new programs or refactors code for existing applications as necessary based on project requirements. Follows appropriate internal processes, as well as established industry standards for software coding, documentation, and code management
  • TESTING: Assists Quality Assurance resources to create test plans, test files, and scripts for unit testing through integration and regression testing. Performs testing as required & documents results. Follows appropriate internal processes, as well as established industry standards for software testing
  • IMPLEMENTATION: Follows appropriate deployment, change management and implementation procedures. Ensures that appropriate technical and functional documentation is prepared and stakeholders are informed
  • SUPPORT: Maintains advanced WordPress plugins, themes, widgets, and other customizations linking to APIs
  • Experience reviewing existing systems and understanding their architecture and functions
  • System documentation experience (i.e., technical design documents, system manuals) preferred
  • Great verbal and written communication skills
  • Ability to effectively lead a multi-disciplinary team to deliver software systems
  • Solid understanding of all parts of Software Engineering (e.g. Requirements, Design, Implementation, Testing) and the Software Development Life Cycle (SDLC)
  • Experience managing iterative or agile software lifecycles on technology projects
  • Amazon Web Services
  • Microsoft Azure Cloud Services
  • Microsoft SQL / MySQL
  • Version One Experience
  • Agile / Scrum Experience
  • Google Analytics Experience
  • SEO Optimization Experience
  • Minimum of 5 years of experience in solution design, systems integration, package implementation, and/or interactive design, and architecting Microsoft technology solutions
  • Minimum 7 years of experience in IT primarily in PHP, HTML/HTML5, WordPress, and GitHub
161

Senior Marketing Associate Resume Examples & Samples

  • Define, plan, schedule and control project activities, apply creative and strategic thinking, technical and project management skills to satisfy project requirements
  • Accountable for the execution, management and quality control of multiple digital projects from concept to completion ensuring stakeholder satisfaction and meet all timeline milestones
  • Serve as point of contact on projects, clarify strategic requirements, explains complex ideas clearly and manage expectations
  • Lead website migration of corporate websites
  • Be the owner of CMS and Governance Processes
  • Ensure all security, risk, legal and compliance requirements are met
  • Lead and inspire teams by communicating vision for the project
  • Conduct and lead kick-off and status meetings regularly with clients and the internal team, ensure thorough communication with all stakeholders at all stages of every project
  • Proactively communicate with clients about production recommendations, risks, challenges and solutions
  • Contribute to ongoing improvement of internal processes to allow for smooth execution of projects and improved efficiency across departments and project team members
  • Be passionate about delivering the best creative without jeopardizing schedule and budget
  • A Bachelor's degree and seven to ten years of hands-on project management or product management experience in the digital space
  • Strong understanding of digital technologies and trends
  • Agile Project Management experience a plus
  • Ability to qualify innovative ideas with top-notch research and industry knowledge
  • Excellent oral, written, and presentation communication skills
  • Must be extremely organized, detail-oriented and capable of self-managing and multi-tasking in a fast-paced, demanding environment
  • Stress-tolerant, quick thinking and accurate
  • Ability to apply critical and strategic thinking
  • Strong interpersonal communication skills as a team leader and team player
  • Flexibility, initiative, dedication, and the ability to work with minimal supervision
162

Senior Marketing Associate Resume Examples & Samples

  • Manage a portion of initial meeting deliverable requests (i.e. intro JLL placemats with some customization to industry and client issues)
  • Assist in strategy, development and implementation of industry-specific IPS self-serve templates
  • Assist regional BD Marketing leads in the development of prospective client deliverables, including but not limited to
  • Proposals, as needed: participate in and schedule preparation conference calls; gather baseline; proofread content; manage information gathering and compilation for non-standard responses; design RFP covers; design/compile thematic graphic elements and executive summaries
  • Presentations, as needed: participate in and schedule preparation conference calls, consider strategic approach ideas for the meeting, gather/create graphics, compile content/assist/design presentations, flip books, interactive PDFs, brochures, placemats, websites, banners, etc
  • Have an understanding of and assist with IPS America’s business development intranet (i.e. Connect) initiatives, focused on but not limited to broker-self serve interfaces
  • Regularly review newly completed IPS proposals and presentation content from all regions, identify new content and add to BDC and IPS toolkit items where appropriate
  • Participate in BD and Creative calls to identify and implement new processes and best practices to ensure team is aware of and utilizing most effective/strategic content
  • Contribute to team-wide, corporate business development initiatives that are integral to the company’s success
  • Drive improved pitch and proposal results by tracking win/loss outcomes and adjusting strategy as needed
163

Senior Marketing Insights Analyst Resume Examples & Samples

  • Creating, refining and utilizing advanced financial and analytical models to perform analyses of various marketing programs and tests, including but not limited to promotional activities, new product development, limited-time offerings, menu strategy, rewards/loyalty program, pricing, and advertising/media effectiveness
  • Proactively identifying opportunities to increase sales and profitability from existing and proposed marketing programs
  • Translating data findings into clear, concise, actionable insights and presenting recommendations to key stakeholders with an effective and unbiased approach
  • Bachelor’s degree in Business Administration, Finance, Economics, Mathematics or related field required. MBA or Master’s degree with an emphasis on Finance or Analytics a plus
  • 6+ years’ experience in data analysis, modeling, or planning experience, preferably in a national multi-unit restaurant or consumer products environment. Exposure to marketing function desired
  • Experience analyzing digital investments or loyalty/rewards program a plus
  • Expert-level MS Excel skills required with strong working knowledge of MS SQL Server Management Studio and/or other data warehousing software (ProClarity a plus)
  • Able to shift gears quickly, thinking strategically without having the total picture; comfortable in dealing with ambiguity
164

Senior Marketing Director, AP GFO OTC Resume Examples & Samples

  • A minimum of 12 years of progressive experience in setting a vision and executing in a similar integrated brand leadership role within a consumer packaged goods organization, preferably with a breadth of functional and/or industry experience is required
  • Experience working in a global organization and collaborating with regional groups is preferred
  • Experience leading in a matrix environment and cross functional teams is required
  • Proven success in developing strategic agency partnerships to build long term brand health and business is required
  • Demonstrated financial acumen in making effective business decisions is required
  • Experience in providing marketing thought leadership—taking consumer insight and using it to drive thinking and good decisions, is required
  • Demonstrated skill in executing and delivering brand leadership in a similar integrated brand leadership role is required
  • Ability to travel up to 30% internationally is requiredMarketing
165

Senior Marketing Associate Resume Examples & Samples

  • Formulated pricing strategies and forward views versus action on history
  • Creation of SWOT analysis, business plan or other strategic document
  • Completes Market/Situational Analysis and/or Sales & Marketing Plan
  • Begin to craft product line strategy and market analysis
  • Flexible to travel 10- 15%
  • Experience in the Chemical Water Treatment and/or Process industry
  • Excellent verbal and written communication skills; ability to work well in a group as a solid team player
166

Senior Marketing Generalist Resume Examples & Samples

  • Bachelor degree or above, at least 5 years marketing function experience
  • Industrial domain knowledge, be familiar with BMS/Security/ELV related offering, be acquainted with building life cycle management
  • Good in English, Cantonese and Mandarin skill
  • With sales function experience is an advantage
  • Possess product/offering management related experience is an advantage
  • Possess marketing communication/event management experience is an advantage
  • Good interpersonal & presentation skills, cross-functional communication skills, change management & adaptability
167

Senior Marketing Director Resume Examples & Samples

  • Develops, recommends, presents and implements divisional marketing objectives, programs, and strategy to editors, authors, agents, internal and external marketing teams
  • Help ensure revenue goals are met while managing marketing expenses accordingly
  • Ability to track marketing programs and make adjustments as necessary
  • Stays aware of marketing trends and provides recommendations of new marketing initiatives and strategies
  • Familiarity with market research data to be able to clearly articulate the primary benefit of each product in integrated marketing plans
  • Conveys key initiatives, financials, and marketing updates at various internal meetings (sales conference, retail meetings, business review, etc.) as needed
  • Attend key consumer and trade conventions as necessary
  • Develop and continuously improve relationships with key sales accounts and sales representatives
  • Assigns and manages internal team members to ensure overall divisional plan is implemented and executed
  • Researches, solicits, and implements corporate partnerships as appropriate
  • 10+ years of marketing experience preferably in publishing, consumer products, or related industry
  • Experience managing a range of marketing mediums (print, radio, digital, social media, direct mail, etc)
  • Advanced experience with successfully developing and executing marketing campaigns
  • Possesses key contacts within the Christian publishing and creative industries (preferred)
  • Experience managing members of a marketing team
  • Advanced experience with publishing industry or related industry preferred
  • Highly proficient in basic computer applications including Word, Excel, PowerPoint, and Outlook as well as social media platforms and trends in that space
  • Proven ability to develop and maintain strong professional relationships with authors, agents, colleagues, and vendors
  • Exceptional written and oral communications skills
  • High level of professionalism, attention to detail, and organization
  • Demonstrated experience using email and social media as a marketing and sales tool
  • High level of comfort presenting to wide-ranging audiences
168

Senior Marketing Campaign Specialist Resume Examples & Samples

  • Research target market segments and develop detailed personas, including for each key decision maker appropriate demographic, psychographic and role characteristics along with their goals, objectives, and challenges
  • Build out and maintain the buyer’s journey for each persona, identifying their key information requirements and working across EDQ to identify subject experts and obtain the required content
  • Liaise with the EDQ Content marketing team to define and specify creative content and assets to drive forecasted campaign results and satisfy buyer’s journey thought leadership needs
  • Meet funnel marketing objectives by successfully managing primarily email marketing and webinar campaign development processes, including messaging, creative development, deployment, and reporting, with a heavy emphasis on email marketing and sales scripts
  • Collaborate with external agencies and cross-functional internal marketing team members to ensure consistent and synchronized message delivery
  • Interpret various customer and prospect data to identify key segments from within new and existing databases to ensure campaigns are targeted to appropriate contacts at appropriate times and are communicating the appropriate messages
  • Work closely with internal teams to gather feedback on campaign success, update them on upcoming campaigns, and plan necessary content assets for future campaigns
169

Senior Marketing Assistant Resume Examples & Samples

  • Participate in the creation and editing of content of marketing materials and presentations to include flyers, corporate leasing, proposals, case studies, qualification booklets, email blasts, invitations, and website content using InDesign
  • Create or assist in the creation of copywriting of brochures, flyers, and floor plans for exclusive building listings
  • Sort, prepare, and deliver incoming/outgoing mail
  • Assist with event planning, to include scheduling team meetings
  • Manage and update client database
  • Answer and screen incoming telephone calls
  • Provide backup coverage for Front Desk Administrator, when necessary
  • Code and submit office invoices to accounting
170

Senior Marketing Associate Resume Examples & Samples

  • Work closely with marketing director, partners, practitioners, and other marketing professionals to
  • Bachelor’s degree in Marketing, Communications, English, or related field required
  • Minimum of five years of marketing experience required, professional services environment preferred
  • Excellent Microsoft Office Suite skills required. Experience with Adobe Acrobat, InDesign, Photoshop, and Salesforce preferred
  • Must be able to communicate effectively with all levels of staff from entry level to partners and work well in a team-focused environment. High-level verbal and written communication skills required
  • Requires professionalism, diplomacy, organization, creativity, and ability to manage multiple project requests simultaneously in a timely manner
  • The ability to meet deadlines in a fast-paced, deadline-oriented environment. High attention to detail is essential
171

Senior Marketing Associate Resume Examples & Samples

  • Conduct day-to-day activities with other departments and business counterparts within Marketing, the Digital Internet Group, List Management and other stakeholder groups to execute and implement digital campaigns
  • Working with the Digital Marketing Group as well as other stakeholders, review web analytics and email performance data to drive marketing decisions based on customer interactions, online behavior and conversion data
  • Experience with web analytics a plus
  • Proven ability to take initiative, influences others, and achieves results in a matrix organization
172

Senior Marketing Associate Resume Examples & Samples

  • Plan and manage Credit Scorecard campaigns to drive conversions and engagement
  • Summarize performance dashboard and derive insights
  • Collaborate with Consumer Insights to understand consumer pain points within Credit Scorecard experience, and formulate action plans to address them
  • Collaborate with Analytics to shape learning agenda and optimize channel investment
  • Lead creative and contact strategy development
  • Support Credit Card acquisition campaigns by leveraging channel expertise
  • Bachelors degree or equivalent combination of education and experience; Bachelors in Marketing preferred
  • 2+ years of experience in Marketing campaign execution
  • Experience in channel management or UX development preferred
  • Ability to manage and deliver multiple initiatives under deadlines
  • Analytical aptitude: ability to interpret performance dashboard and A/B test results
  • Strategic planning and execution experience in Direct Mail or digital channels
  • Ability to lead collaboration effort to implement complex projects
  • Seasoned user of Office suite (Word, PowerPoint, Excel)
  • Vendor or client management experience preferred
  • Executive presentation skills a plus
  • Experience with Visio, Google Analytics, SiteCatalyst or Tableau a plus
173

Senior Marketing Associate Resume Examples & Samples

  • Support Head of Marketing (and marketing team at large) with execution of a marketing tactics
  • Coordinate day-to-day creative production as it support marketing plans—circulate briefs/edits, photo research, schedule shoots, prop scouting, organize and transmit deliverables
  • Manage KPI tracking + reporting
  • Manage marketing planning calendar and roadmap, keeping reporting updates to internal teams
  • Help lead the launch of select new marketing programs
  • Work closely with social media and editorial leads on content development, planning and in some cases execution
  • Born project manager
  • Loves books
  • You have the ability to see the big picture, while also keeping your nose to the grindstone, delivering materials and projects on time and on budget
  • You are a strong communicator both in terms of regularly updating stakeholders, as well as building meaningful relationships with new and existing partners, vendors and customers
  • You are a right and left brain thinker, meaning you don’t shy away from assembling and understanding data as it relates to campaign performance, as well as talented in approaching creative campaign ideation
  • Additional desirable skills include some experience in any of the following: travel planning, event planning + coordination, copywriting, creative production coordination (marketing collateral, graphic design, video, photography), writing/design briefing, editing + editorial direction
  • Experience with a range of email management systems, Facebook ads/business manager, book publishing or ebooks and/or marketing to authors a plus
  • Minimum of 2+ years experience in project coordination or EA role in a marketing environment. Creative agency or start-up experience a plus
  • Experience in pulling and compiling data from any the following applications: Google Analytics, Twitter/Facebook Analytics, MailChimp
  • N/A
174

Senior Marketing Analyst Resume Examples & Samples

  • Oversee the design of marketing materials including brochures, cut sheets, advertisements, newsletters, and other promotional materials in accordance with corporate standards. May require coordination of design work by outsourced suppliers
  • Support short and long term planning initiatives within the Sales & Marketing team to improve VAG’s market presence
  • Provide project and product support to regional managers and our expanded rep network
  • Coordinate market research and VOC studies and present suggestions to management team for improvements
  • Using your business acumen and the RBS toolbox (Rexnord Business System – Lean manufacturing methods) develop, support and implement newer, more efficient processes and procedures that will improve SQDC and other key business metrics, both tactical and strategic
  • Participation in Lean initiatives and Kaizen events
  • Participate in special projects as required
  • Practical knowledge of Lean business practices
  • Demonstrate a high level of energy, drive, enthusiasm, initiative, commitments and professionalism
  • Excellent people, communication (written and verbal), negotiation and facilitation skills
  • High level of proficiency with Microsoft Office Suite (Excel, Word, PowerPoint, Outlook, Access)
  • Superior interpersonal, oral, written communication and problem-solving skills
  • Must be a self-starter with the ability to work autonomously as well as part of a team
  • Ability to understand and follow written and oral instructions, with acute attention to detail
  • Ability to adapt to unfamiliar processes and situations with minimal review/supervision
  • Flexibility to adapt to deadlines, changing schedules, priorities, and unpredictable events within a fast-paced manufacturing environment
  • Competitive Base Salary
  • Please review if this is correct contribution (50% match up to 8%)
  • Discretionary Personal Retirement Account
175

Senior Marketing Analyst Resume Examples & Samples

  • Manage analytical processes to effectively deliver timely, insightful and actionable analyses in support of Quill offline and email Marketing channels
  • Be a data expert in order to answer ad hoc questions and conduct deep dive analyses for the business using a variety of appropriate quantitative methods
  • Use SPSS, SAS or R and Access/SQL to automate, enhance and execute current Quill reporting, test results, analysis and statistical models
  • Collaborate on cross-functional projects to improve the profitability and/or efficiency of existing offline and email marketing programs
  • Present analytic output in order to soundly communicate to clients to inform strategic and tactical decision making and guide business decisions
  • Build models that relate to Customer Relationship Management (customer lifetime value models, loyalty analysis, personalization algorithms, churn models, response models, clustering etc.)
  • Provide statistical support for large-scale A/B, incremental or Multivariate testing
  • Analyze customer campaigns and promotions through testing and/or modeling
176

Senior Marketing Analyst Resume Examples & Samples

  • Identify trends of success and opportunity to help establish guidelines and effectiveness roadmap for marketing vehicles and placements
  • Education: BS or BA Degree
  • Minimum Experience: +4 years analytical
  • Preferred Experience: +6 years analytical
177

Senior Marketing Analyst Resume Examples & Samples

  • Enhance, document and manage the pricing practices for individual and annual requests for quotes
  • Conduct detailed analysis of manufacturing costs and resources to assist in developing a mix optimization strategy
  • Work closely with product management to understand customer needs and our value equation to assist with NPI pricing strategies
  • Assist product management with sales tools to effectively communicate our value proposition
  • Develop value models for the semiconductor industry
  • Undergraduate degree in an analytical or technical discipline (e.g. economics, math, engineering, chemistry, physics)
  • Ability to work as part of a cohesive yet geographically diverse team
  • Able to work effectively under pressure and meet timelines
  • Strong English speaking skills
  • Proven skills in pricing strategy establishing and implementation
  • Proven experience in achieving business results in a large, complex, matrix organization
  • Integrative thinking skills. A proven track record in leading cross-functional teams and projects to drive the organization to achieve outstanding results
  • Demonstrate result-oriented attitude, ability to take actions and implement effective solutions in a timely manner
  • MBA or other Masters degree
  • Experience working in a large multinational corporation
  • Transactional pricing experience
178

Senior Marketing Analyst Resume Examples & Samples

  • Prepare and deploy materials, content, and templates as required for internal communication
  • Coordinate with other marketing and product team members
  • Develop B2B marketing materials including category and strategic decks, client proposals/RFPs, sell sheets, in-house consumer marketing campaigns to promote new products
  • Possess a high degree of organization, and the ability to thrive in a multi-task, deadline-driven work environment
  • Excellent communication skills, both oral and written, to interface with internal staff, vendors and clients
179

Senior Marketing Effectiveness Analyst Resume Examples & Samples

  • Undertakes the production of regular performance reporting and insight generation
  • Executes insight generation projects with support to answer ad hoc performance questions and to ensure forecasts remain relevant and accurate
  • Communicates insights clearly to senior forecasting and insight manager
  • 2+ years applied time series experience gained in a commercial environment (e.g. trend analysis/regression/forecasting)
  • Ability to extract commercially relevant insight from observations or results
  • Flexible approaches to task and project management so that can deal easily with changing business priorities
  • Good presentation skills in all business formats
  • Data visualisation experience
  • Coding/programming for data manipulation and automation of routines. R/SPSS/SAS
180

Senior Marketing Analyst Resume Examples & Samples

  • Drive the marketing planning and analysis process with a specific focus on the optimization of direct mail and catalogs to achieve traffic, demand, profitability and customer growth targets
  • Execute the marketing plan by implementing time-sensitive marketing campaigns and continually monitoring business performance to make in-season recommendations. Manage cross-functional deliverables and external vendors to ensure the timely and accurate execution of plans
  • Support a culture of fail cheaply, learn often and succeed quickly. Actively participate in hypothesis testing including test design, implementation and analysis
  • Participate in the advancement of targeting techniques and CRM strategies to strengthen relationships with our customers. Posses an working understanding of predictive modeling: application, evaluation and improvement
  • Partner with CRM, E-Commerce, Brand Marketing, Merchandising and Creative groups to ensure cohesive execution of demand plan and marketing strategy
  • Proactively communicate your performance against goals and regularly meet with management to discuss career path and objectives
  • Bachelors degree required. Quantitative degrees preferred. Advanced degree preferred
  • 5+ years of relevant marketing experience or equivalent education. Prior direct marketing experience preferred
  • Strong attention to detail with superior quantitative, analytical and problem solving skills
  • Prior experience with campaign management solutions (Unica, SAS, etc) a plus
  • Ability to manage multiple projects and deliver against aggressive goals
  • Proficiency in data-mining software such as SAS/SQL or equivalent. Proficiency in Excel required
181

Senior Marketing Analyst Resume Examples & Samples

  • Partner with Workplace Marketing Director to develop annual activation calendars for Jetro and HC GPO's
  • Lead executional workflows across brands, cross functional teams and vendor partners to ensure flawless development and execution of Innovation and Marketing initiatives for Jetro & the HC GPO's
  • Unlock opportunities with Jetro for packaging initiatives and H&W programming with HC GPO's; both currently untapped
  • Successfully lead activation to execute projects on time, within budget and solid ROI
  • Own Monthly updates with sales team and customer - project status, program modifications, budget tracking, and other timely information to facilitate effective decision making
  • Develop effective functional partnerships and facilitate alignment
  • Identify any partnerships that could be leveraged to elevate customer engagement
  • Recap and report out on program success rates
  • Investigate Retail promotions that might be leveraged for Jetro & the HC GPO's and that might be applicable across the Workplace channel
  • Proactively identify savings and efficiencies whenever possible
  • Leverage consumer trends & insights to support operator need for club channel and HC consumer shifts and implications to Jetro & the HC GPO's
  • Own development of HC activation opportunities for HC GPO's and ultimately across WP
  • Lead Insights Calendar for WP identifying key insights that can be cascaded across WP
  • Lead content for WP Town Hall deliverables across WP customers
  • Work closely with Jetro and HC GPO's Directors to develop Selling Stories for BU's to appreciate size, scale and rational for providing greater support to these two valuable customers
  • A minimum of 3 - 5 years prior Marketing, Sales, or Management experience
  • Beverage/Bottler/Foodservice/Retail experience is preferred
  • Customer management/Account management experience or previously worked for a large c-store, retailer or restaurant customer is preferred
  • Creative agency management experience and experience developing and executing promotions is a plus
  • Prior experience leveraging consumer insights to develop effective marketing programs and campaigns desired
  • Understanding of Digital and Social Media a plus
  • General understanding of PepsiCo's bottling and distributor network and go to market process
  • Candidate should be comfortable with making presentations both internal and external
  • Must be able to initiate change management, inspire others to think differently, and collaborate with the sales team to make change happen
  • Candidate must be able to analyze sales data and other insights, and offer tactical and strategic solutions to solve problems and grow the business
  • Ability to take initiative and follow-up independently
  • Excellent interpersonal/organizational skills
  • Excellent communication and written communication skills
  • Highly motivated individual with excellent communication, negotiation, influencing skills
  • Must have impeccable follow up skills
  • Position requires 20-30% overnight travel
182

Senior Marketing Analyst Resume Examples & Samples

  • Partner with Workplace Marketing Director to develop annual activation calendars for USG
  • Lead executional workflows across brands, cross functional teams and vendor partners to ensure flawless development and execution of Innovation and Marketing initiatives for USG corporate operators
  • Unlock opportunities with USG Regional operators; currently an underserved group that account for several thousand new Micro Markets
  • Identify any music or sports sponsorship partnerships that could be leveraged to elevate customer engagement
  • Investigate Retail promotions that might be leveraged for USG and across the Workplace channel
  • Leverage consumer trends & insights to support operator need for vending and consumer shifts and implications to their customers
  • Own Activation for Connect Brands- Carbonated Soft Drinks (CSD's), Next Gen CSD's & Craft and Frito Brands for Workplace translating opportunities and advocating with Brand and Brand Integration on behalf of Workplace
  • Lead development of Micro Mart & Vending Turnkey Activation for benefit of USG and across Workplace
183

Senior Marketing Analyst Resume Examples & Samples

  • A minimum of 2 years prior Marketing and/or sales experience
  • Preferred: prior brand management, field marketing and/or sales experience within consumer packaged goods
  • Demonstrated experience pulling and analyzing business performance data with IRI and Star 2
  • Ability to translate data into actionable insights, strong analytical skills, and passion for knowing the business cold
  • Creative thinking and problem solving with a passion for brand marketing and execution
  • Demonstrated ability to lead cross-functional teams and effectively influence a matrixed organization
  • Passion for leading extended teams and agency partners to think and operate differently to identify transformative activation plans
184

Senior Marketing Analyst Resume Examples & Samples

  • Working with technical and business teams to optimize the allocation of spend among different Marketing channels
  • Analyzing Marketing results, and making recommendations to improve Marketing effectiveness
  • Perform traffic, customer segmentation and behavior analysis
  • Aggregating, organizing and visualizing data to communicate effectively to senior management
  • Operate closely with technical and business teams to capture requirements, conceptualize analyses and solutions, implement projects
  • Ad-hoc analysis and reporting
185

Senior Marketing Analyst Resume Examples & Samples

  • Oversee the development and execution of the Kola House social media and programming calendars across key pillars: music, design, culinary, sports, and celebrity/ influencer. Ensure alignment and support for these calendars across brand, PR, and operations. Drive awareness and growth of Project Cobalt. Provide support and inputs during the PepsiCo Strategic Plan (PSP) and brand architecture processes
  • Manage the Kola House programming calendar, from the development of the overall strategy of cadence and packing of events to the development of marketing materials, social support, and media buys
  • Partner with Public Relations and Operators to develop Kola House media plan and ensure timely delivery of all necessary assets and materials to PR (i.e. mailers, new menus, media events, etc.)
  • Lead Project Cobalt: project selection, liaison between PepsiCo and partners, balancing positive ROI and brand building activities
  • Evaluate & prioritize opportunities for licensing and work with Licensing and Pepsi Communication/ Commercialization teams to execute
  • Build strong relationships and collaborate with cross functional teams (Kola House Operators, Cobalt agencies, Design, Finance, etc.) to ensure strong business plans and execution
  • Partner with music/ sports/ non-Pepsi brands to identify synergies and opportunities for Kola House and Cobalt respectively
  • Manage strategy and innovation team budget to ensure efficient allocations
  • A minimum of 2 years prior Marketing experience (if Undergrad degree only) OR at least 1 year of prior relevant experience (if Advanced degree)
  • Prior brand building experience valued, but not required
  • Preferred: prior marketing experience within a consumer packaged goods company
  • Organized and strong ability to multi-task and prioritize
  • Ability to set an agenda and chart the course in a lean and very fast paced environment
  • Ability to effectively collaborate, communicate, and influence in a matrix environment
  • Ability and confidence to make quick decisions without full information
  • Ability to ensure executional excellence of overall strategy, key initiatives, and events
  • Ability to think out-of-the box and drive creative solutions
  • Ability to read and analyze financials, consumer research, and syndicated data and trends
  • Passion for the consumer with creative thinking and problem solving skills
186

Senior Marketing Director Resume Examples & Samples

  • Progressive Consumer Packaged Goods marketing experience
  • International/Multicultural experience is preferred
  • Demonstrated track record of marketing leadership, including advertising, new products and business plan development is required
  • Strong collaboration and communication skills are required
  • Demonstrated ability to influence cross-functional and senior management to impact decision-making is required
  • Track record in identifying winning consumer insights, growth opportunities and priorities and influencing alignment to execute against strategic growth plan is required
  • The ability to think analytically and strategically to understand complex or ambiguous problems or issues is required
  • Coaching/mentoring skills to develop marketers is required
  • Experience working with R&D, Market Research, Advertising Agencies, Finance, Sales and Project Management is required. Experience working with Legal, Regulatory and global partners is preferred, as is experience in working in at least one of the EMEA markets
187

Senior Marketing Campaign Operations Manager Resume Examples & Samples

  • Executes the multi-channel journeys and campaigns within the Campaign Management Tool, or provides direction to Campaign Management Specialist who is responsible for implementing each journey/campaign as designed, depending on the structure of the client support team
  • Partners with content/channel suppliers to ensure development of appropriate content files and performing campaign QA. Manage ongoing campaign metrics and reporting
  • Lead agency partners on behalf of the client stakeholders to seamlessly integrate with the Campaign Management Tool
  • Recommends improvements and alternative solutions to resolve problems as it relates to the process of implementing MCM campaigns
  • Provides high level input to, and ensures the development of, client reports and presentations and provides recommendations to clients based on best practice guidance
188

Senior Marketing Associate Resume Examples & Samples

  • Bachelor’s degree in Marketing, Graphic Design, Communications, Journalism, Public Relations, or related field
  • Minimum 3 years of related experience, with an emphasis on marketing in the real estate, development, architecture and/or construction industry
  • Excellent graphics skills
  • Ability to work within tight deadlines and multiple projects simultaneously
  • Ability to work independently with a great deal of organization
  • Very strong writing, editing and proofreading skills with high attention to detail
  • Skilled in Microsoft Office applications (Word, PowerPoint, Excel)
  • Advanced knowledge of Adobe Creative Suite, particularly InDesign
189

Senior Marketing Analyst Resume Examples & Samples

  • Manage concurrent loyalty and retention initiatives from strategy development through creative execution and analysis
  • Collaborate with various internal and external partners to develop and implement value-added Cardmember offers and communications
  • Develop and implement revenue generating enhancements for the proprietary charge business
  • Support the launch of new capabilities to provide new benefits and/or improve the customer experience
  • Work jointly with the New Product Development team to launch new product initiatives
  • Ensure strong partnership with the World Service organization to deliver best in class customer experience, including facilitating timely resolution of Cardmember escalations
  • Analyze business results to recommend and implement actions/solutions
  • Compile regular key indicator reports and commentary
  • Contribute to annual business review and marketing plan
  • Minimum 1-2 year experience in
  • Selecting, reviewing, analyzing drivers and data sets related to financial performance of products/services
  • Progressive development in analyzing business opportunities, recommending and implementing actions
  • Development of business reviews and marketing/communication plans
  • Proven ability to take initiative and champion a project from conception through implementation to evaluation
  • Strong relationship management skills
  • Demonstrated multi-tasking, project management, attention to detail and prioritization skills in a demanding environment
  • Proven ability to lead change and set priorities, with capacity to be flexible and adapt with new opportunities
  • Demonstrated oral and written communication skills, with emphasis on proposal development and presentation to internal and external contacts, up to senior management levels Proven analytical skills and critical thinking
  • Proficiency in MS Office, notably Excel and PowerPoint Personal Attributes
  • Logical and naturally curious mindset; seeks opportunities to learn and develop
190

Qr-senior Marketing Assistant Resume Examples & Samples

  • Assist in planning according Head office guide lines for the annual marketing plan for Malaysia station in corporation with Marketing officer
  • Support Budget planning-process of marketing and financial plans and assist in achieving the station commercial objectives
  • Support in the development of target-oriented campaigns based on customer segmentation and market intelligence
  • Ongoing measurements and optimization of all marketing budget spend to ensure objectives are being met
  • Ensure accurate tracking and monitoring of budget utilization and raise any areas of concern to the marketing manager in a timely manner
  • Prepare budget utilization report that improve understanding and effectiveness of spend
  • Follow-up procurement, accounting and contractual requests, policies and procedures to ensure the region is compliant with company requirements
  • Work with finance to ensure suppliers are paid on time
  • Ensure brand, messaging, style and tone consistency is always maintained
  • Support the marketing in the development and execution of integrated campaigns across multiple media platforms to support key distribution channels including but not limited to; travel trade, qr.com, FFP program, direct ATO & CTOs
  • Deliver events and exhibitions to the required organizations and region standard
  • Ensure the sales team are aware of and have access to product information and imager
  • Evaluate sponsorship proposals for and submit to the regional office
  • Source marketing collateral and merchandise
  • Support the sourcing and day-to day management of external suppliers and agencies for various projects such as advertising campaigns, event management, merchandise and collateral development
191

Senior Marketing Analyst Resume Examples & Samples

  • Partner with Marketing stakeholders to understand business objectives, structure key questions, and define metrics and report/dashboard structure that support business needs
  • Utilize multiple systems (databases, websites, partner reporting, surveys, A/B test tools) to aggregate data for reports and interactive dashboards
  • Perform historical and cross-tab analyses to identify trends and opportunities
  • Proactively identify and resolve any data integrity issues
  • Provide recommendations on appropriate next steps
  • Drive adoption and usage of reporting and metrics across the Marketing organization
  • Transfer expertise to junior members of the Analytics team and other Marketing teams
  • Minimum of 3 years of experience in any area of analytics, with at least 2 years’ experience in Marketing Analytics
  • Structured problem solving skills
  • Expert in Excel, including VBA
  • Experience with relational databases, and the ability to write complex SQL
  • Experience with web analytics tools, such as Google Analytics or SiteCatalyst
  • Experience with a data visualization tool, preferably Tableau
  • Strong statistics background, including the ability to explain statistical concepts to others
  • Excellent communication and interpersonal skills, including the ability to train new team members
  • High performing, high energy self-starter, with proven ability to work both independently as well as a member of high performance-output teams in a fast-paced, deadline driven environment
192

Senior Marketing Analyst Resume Examples & Samples

  • Develops comprehensive understanding and knowledge base of those business processes related to the marketing database, audience selection, and creative testing and how they impact models
  • Ensures standards and consistency of model development processes
  • Applies statistical, mathematic, and business skills to proactively identify opportune areas for adding business value
  • Monitors, evaluates, and communicates performance of models developed internally
  • Experience working in the marketing traditional and digital space
193

Senior Marketing Analyst Resume Examples & Samples

  • Develop methods of reporting/data and analytics and to identify and capitalize on opportunities to create demand in the North America market, substantially grow market share, and focus on long-term strategies to drive region growth
  • Partner with various digital marketing channels to monitor financial performance/trends, optimize spend and identify pockets of opportunity for additional growth
  • Understand the customer: who they are, what their travel patterns are, where they originate from/travel to and how we can grow and retain that base plus gain share of wallet
  • Identify areas of opportunity and testing within the website and across marketing levers meant to drive upside for the region
  • Benchmark marketing performance across markets, channels and products to stimulate the sharing of best practices
  • Bachelor's degree required, preferably in Business or quantitative field; MBA a plus
  • Previous experience using analytics to drive strategy, particularly in a Marketing function
  • Previous experience in effectively influencing across functions/teams and delivering large projects in a dynamic marketing environment
  • Online retail experience would be beneficial
  • Online travel landscape knowledge beneficial
194

Senior Marketing Analyst Resume Examples & Samples

  • Pulling together marketing orientated data & results regarding the performance of media and campaign activity
  • Analysing and reporting on behaviour of platform users across markets and devices through the creation of reports and dashboards, as well as responding to ad hoc requests when necessary
  • Partnering across multiple teams to coordinate and improve on DAZN’s user growth strategy, tying together marketing initiatives, business priorities, product launches and more
  • Monitoring subscriber acquisition and retention, identifying trends which will assist in planning marketing campaigns and the most relevant predictors of growth and retention
  • Working closely with the Digital and Performance media team to optimise campaigns and understanding of spend/costs of marketing activities
  • Working on data integration initiatives and diving into 1st, 2nd and 3rd party data to develop a deep understanding of sports fans and potential customers
  • Supporting future markets initiatives by gathering and analysing key data and insights
195

Senior Marketing Analyst Resume Examples & Samples

  • Become an expert of the corrugated product line, industry and competitive landscape
  • Manage supplier relationships to uphold our quality and performance standards
  • Collaborate with the product manager in developing business strategies and negotiating the best programs with new and current suppliers
  • Analyze customer feedback and market research to identify opportunities for product line growth
  • Review corrugated product line and analyze performance. Develop strategies to enhance profitable growth
  • Gather market data proactively to create pricing strategies
  • Analyze sales to identify and develop best sourcing opportunities
196

Senior Marketing Director Resume Examples & Samples

  • Building brand awareness and reputation for the Manufacturing & Logistics, Energy & Utilities business units
  • Creating and executing annual program and campaign strategies/plans focused on generating new revenue leveraging multiple marketing channels, including social media, internet, email, direct and account-centric marketing, advertising, sponsorships and events
  • Working with BU leadership and experts to develop compelling messaging and thought leadership consistent with corporate marketing strategy and positioning
  • Collaborating with key Cognizant stakeholders, including BU leadership, Corporate Marketing (thought leadership, advisory, AR, PR, social media, and website teams) and sales leadership to execute plans
  • Ensuring strategic marketing plans meet budget and demand generation goals of the BU
  • Working effectively with outside agencies and contractors, as needed, to ensure delivery of consistent deliverables in alignment with Cognizant branding guidelines
  • Tracking the effectiveness and ROI of marketing programs leveraging marketing automation and salesforce tools
  • Working with account executives and client partners to improve quality and consistency of CRM marketing/contacts database over time
197

Senior Marketing Analyst Resume Examples & Samples

  • Bachelor's Degree in quantitative field (or equivalent experience)
  • 4+ years of experience analyzing complex data, drawing conclusions, and making recommendations
  • Fluency with descriptive and inferential statistical techniques, including experimental design (DOE) concepts and their application
  • Proficient in extracting large data sets from various relational databases using SQL (Amazon Redshift, Oracle, Teradata preferred)
  • Strong coding skills in at least one statistical or programming language (e.g. R, Python) to import, process, summarize, and analyze data
  • Ability to be flexible and work in a fast-paced and dynamic organization
  • An MBA or graduate degree in a quantitative field
  • Familiarity with marketing analytics topics (e.g. digital tactics, targeting and customer segmentation, lifetime value forecasting, and incremental response modeling, to name a few)
  • Proficiency with statistical and machine learning algorithms (e.g. regression, classification and/or clustering)
  • Experience working in a highly-collaborative environment (e.g. code sharing, using revision control, contributing to team discussions/workshops, and document sharing)
  • Proficiency with advanced graphics/visualization software (e.g. R-Shiny, ggplot, Seaborn, Tableau)
  • Knowledge of Cloud Services (AWS preferred)
198

Senior Marketing Associate Resume Examples & Samples

  • Develop and coordinate high impact Marketing content to build the Oliver Wyman brand aligned to business objectives/needs
  • Manage multiple, time-sensitive marketing campaigns across different themes and formats from an end-to-end perspective (from content creation / writing through design and ultimate delivery)
  • Coordinate and execute multiple marketing initiatives in a hands-on fashion, employing the firm’s and the Practice’s marketing tool set (knowledge of marketing analytics, digital channels, Marketing tactics, content-creation processes, etc.)
  • Facilitate appropriate reporting and status updates to Partners and Marketing colleagues as an integral member of the FS Americas Marketing team
  • Assist in the development and implementation of high profile client events, identifying opportunities for internal and external collaboration and partnerships
  • Leverage opportunities for cross-practice group marketing through facilitating collaboration on IC
  • Manage development of content and thought leadership, and work directly with the consulting side to hone messaging and product and internalize knowledge management capture
  • Working with the Head of Americas Financial Services Marketing, the Senior Marketing Associate will also work on content iteration, curation and packaging as necessary
  • Must stay abreast of financial services industry topics, trends, movements and influencers
  • Develop a gainful and evolving understanding of the thematic focus of Oliver Wyman’s competitors in general, and FS’s competitors more specifically, both main and niche
  • Along with defined content, campaign, and reporting responsibilities, the Senior Marketing Associate will be responsible for taking on specific projects, and or initiatives to assist with G&A, planning, coordination, execution and data/analysis efforts raised by the Head of Americas Financial Services Marketing and FS Americas partners and consulting teams
  • Bachelor’s degree, with a minimum of 5 years of professional work experience (experience in financial services-related business or management consulting firm a plus)
  • Familiarity with the financial services industry or management consulting, and willingness to gain a clear understanding of acronyms, jargon, institutions and market movements including prevailing trends across the financial services industry, including financial regulation
  • Prior knowledge in subspecialties like retail banking, corporate and institutional banking, wealth and asset management, finance and risk, insurance, corporate strategy, strategic IT and technology (digital, AI, machine learning, automation software, etc.), venture capital, private equity or commercial real estate, would be considered an asset
  • Experience creating content in a collaborative business / professional services setting across a variety of marketing channels
  • Excellent written/oral communication skills, with the ability to write clearly, concisely, and cogently, along with the ability to handle feedback and critique of work product professionally and constructively
  • Proven ability to understand and manage internal and external client expectations and work under frequent tight deadlines to meet expectations/objectives
  • Possess a high level of enthusiasm, motivation, creativity and confidence in skill set; be a self-starter that is results-oriented and attentive to detail with an appropriate risk mindfulness profile
  • Problem-solving mentality and intellectual curiosity; strong comfort with numbers, data/interpretation, metrics, analysis, technical platforms, defined focus on accuracy, precision and knowledge management capture
  • Strong attention to detail, pro-active, exercises flexible attitude and professional agility and able to manage uncertainty
  • Demonstrated ability and committed willingness to be a hands-on team player utilizing a cross section of professional skills
  • High functional proficiency in Microsoft Office Suite applications such as Word, Excel and Powerpoint is critical; must be able to learn new applications and platforms as required
  • Prior hands-on proficiency with CRM platforms such as Dynamics, ExactTarget, Salesforce, VerticalResponse, SalesLogix, EmailLabs, etc. a plus
199

Senior Marketing Analyst Resume Examples & Samples

  • Build and maintain relationships with the local sales teams and partners
  • Develop and empower partners to do multi-touch demand generation programs that build pipeline to meet quarterly goals
  • Build and execute marketing programs, from conceptualization to execution that engage customers, build awareness, generate qualified leads, and drive new business
  • Coordinate and manage all events, including seminars, tradeshows, networking events, and user group meetings
  • Measure ROI for all Marketing events and analyze against forecasts and past performance to identify areas for continual improvement
  • Work cross-functionally with sales, corporate marketing and field marketing
  • Should be highly process driven and analytical: developing, implementing and overseeing processes for lead/opportunity capture, routing, tracking and reporting
  • Track lead flow to ensure the sales team is following up on leads generated and registered
  • Develop metrics, reporting, and analytics to understand and optimize program drivers and impact
200

Senior Marketing Associate Resume Examples & Samples

  • Develop and implement strategic and targeted marketing campaigns to creatively engage our client and prospect base. Use of Eloqua as well as other email marketing programs. Train additional users on Eloqua
  • Lead generation and nurturing through a variety of mediums, digital as well as print
  • Coordinate with Research to develop a targeted impactful campaigns for regular distribution and management of white papers, research pieces, and other corporate generated materials
  • Create and maintain an editorial calendar for the campaigns and local website
  • Planning maintenance and development of local corporate website, as well as any specialized websites for specific use. Assist with PeopleFinder to ensure all contact information is correct
  • Investigate new ways and implement best practices to drive traffic to the local website and analyze that traffic
  • Lead program for JLL mapping visualization, which may include client presentations
  • Lead special projects, as needed
  • Related bachelor’s degree
  • 4+ years directly related work experience
  • Self-starter with ability to plan, create and execute projects
  • Strong analytical experience
  • Strong organizational and communication skills
201

Senior Marketing Analyst Resume Examples & Samples

  • Work with Regional VPs to define performance metrics and dashboards and create monthly business reviews
  • Work with Regional Procurement and Supplier Management teams to support strategy, negotiations, and management, as well as fully objective analysis and reporting of departmental performance
  • Find, improve, consolidate, organize, QA, analyze, and present or report on, large amounts of supplier data from multiple sources
  • Adjust to and work with information uncertainty, changing priorities, and a data infrastructure and process that are works-in-progress
  • Create structure around supplier data, incorporating contract data, operational data, and invoice data, which facilitates efficient ad hoc reporting and trend analysis
  • Build rapport with colleagues of other departments to improve information and ask questions to determine if the available data is effective for your purposes
  • Build structure and documentation to support growth
  • While primarily working with Supplier Management, which integrates into all product lines, this role will also be asked to work extensively on other areas within Product Marketing
  • Undergraduate degree in a quantitative field
  • 4 - 8 years of professional experience
  • Proficient manipulating large data sets in Excel to extract useful information
  • Proficient at building financial models in Excel
  • Proficient with Word and PowerPoint
  • Be able to function within SharePoint
  • Able to take ownership of areas of responsibility, take initiative, work independently, and develop recommendations
  • Ability to work in a fast growing entrepreneurial environment, while building a sustainable and scalable structure
  • Ability to work well under pressure and effectively handle multiple and concurrent tasks
  • Ability and desire to work as part of a high performing team
  • Strong mathematical comprehension
  • Effective written and verbal communication skills in English
  • Ability and willingness to listen, communicate effectively, and work with other departments
202

Senior Marketing Innovation Manager Resume Examples & Samples

  • Define and develop experiments to provide learning opportunities to help solve some of our most important marketing challenges by doing things differently
  • Demonstrate and promote the resulting learning across the function to guide and inform thinking
  • Contribute to solving todays marketing problems through the lessons of failure and success by doing things that have genuinely “never been done before”
  • Identify external inspiration to ensure that we are focused and can learn from outside sources
  • Channel expertise extending across digital, mobile, content, social and video
  • Data analysis, measurement and segmentation skills
  • Adept at targeting audiences and providing personalised branded experiences
203

Senior Marketing Analyst Resume Examples & Samples

  • Collaborate closely with the Audience Engagement and Email Production teams to manage and coordinate all email tactics within marketing plans for sold Global and regionally-focused activities for Medscape Education. More specifically
  • Develop a strong understanding of the education product portfolio in order to assist in the creation of key strategies to target the right audience for email recruitment
  • Establish and maintain relationship with email production team; orchestrate email marketing campaigns and oversee deployment of direct response tactics
  • Perform deep-dives of email marketing campaigns to inform best practices where it comes to email deployment – for different Educational products
  • Collaborate with Design and Email Production teams to develop/update promotional materials (e.g. new email templates) for current and newly developed products
  • Oversee overall activity performance and analyze email response rates on a daily/weekly basis (with particular focus at the end of each quarter) in order to quickly adjust marketing campaigns to meet aggressive revenue goals
  • Perform revenue-pacing analyses based on activity performance at the end of every quarter – to provide upper management with daily status updates
  • Assist with Competitive Intelligence market analyses
  • Assist in providing ongoing reporting and analysis to inform and support business decisions by
  • Creating and disseminating monthly summary reports (eg, activity tracking reports) that will help drive business decisions
  • Understanding the key drivers and audiences for each business unit and their specific marketing potential
  • Establishing and creating documentation around new processes derived from email testing results
  • Work closely with the WebMD team to plan and coordinate marketing campaigns for patient education activities and track performance
  • Provide ‘Search Term’ and other WebMD engagement metrics in order to support pre-sales efforts via data tracking in Omniture
  • Set up and track data reporting for activities, and provide weekly and monthly updates to Program Marketing and Revenue Management teams respectively
  • Perform key metrics analyses to inform marketing execution team of best practices
  • Work with internal teams and senior management to share internal promotional data, as well as provide insight into new market trends and promotional methods that may improve Medscape Education’s current promotional strategies
  • 2+ years of related work experience in the digital or email marketing space; specific background in the healthcare industry and direct-to-physician/healthcare professional marketing experience a plus
  • Demonstrate ability to multi-task in a fast-paced environment
  • Proficient in understanding, representing, and communicating data-driven analysis to various departments and senior management
  • Excellent organization and documentation skills (Excel, Word, and PowerPoint)
  • Knowledge of the online media landscape is highly desirable (and as it relates to the Healthcare Industry is a plus)
  • Familiar with project tracking and management; experience in WorkFront a plus
  • Experience in Omniture a plus
204

Senior Marketing Technologist Resume Examples & Samples

  • LEAD: This role will supervise on-shore and offshore developers and work closely with Product Owner / Scrum Master as well as business owners in Marketing
  • TESTING: Oversees and assists Quality Assurance resources to create test plans, test files, and scripts for unit testing through integration and regression testing. Performs testing as required & documents results. Follows appropriate internal processes, as well as established industry standards for software testing
  • Experience with Consumer and Business website publishing utilizing GitHub, WordPress
  • System documentation experience (i.e., technical design documents, system architecture) preferred
  • Good verbal and written communication skills with the ability to effectively lead a multi-disciplinary team to deliver software systems
  • Experience managing Waterfall or Agile technology projects with the ability to troubleshoot/debug and solve problems in a production support environment; possess analytical skills to effectively resolve technical problems, identify and implement process improvements, and think creatively
  • 5-7 years of development experience coding in or using any of the following: C#, .Net, ASP.net, Microsoft SQL server / MySQL, PHP, HTML/HTML5
  • 5 years of experience in solution design, systems integration, package implementation, and/or interactive design, and architecting enterprise technology solutions utilizing Web Services, REST / SOAP APIs
205

Senior Marketing Associate Resume Examples & Samples

  • Lead the daily and weekly execution of movie product build and merchandising targets including any pricing updates using enterprise or 3rd party CMS
  • Lead execution of merchandising activities such as updating pricing, availability dates or content based on predefined schedules, changes with competitors and markets
  • Lead the execution of marketing initiatives and promotional discount campaigns including any required changes to functionality using internal and 3rd party CMS
  • Develop merchandising strategy and documentation for promoting new and catalog content
  • Coordinate delivery and execution of movie product data and assets including metadata, images, trailers and web links through 3rd party systems
  • Work cross-functionally with internal teams to test and implement new processes and features to improve merchandising processes, new functionalities and products
  • Create, review, quality check customer experience (using various devices) and publish marketing and promotional campaigns to support
  • Assist in the development of various status/campaign performance reports or presentations for internal stakeholders at different levels of the at organization
  • Manage junior and newer staff joining the merchandising team
206

Senior Marketing Associate Resume Examples & Samples

  • Work with cross-functional teams to guide and execute multichannel campaigns and initiatives, ensuring project and department level goals and deadlines are met and exceeded. Track, analyze, and optimize results over time
  • Develop a variety of campaigns and deliverables including online, mobile and print media, lead generation campaigns, event invitations, email templates, direct mail and email promotions, webinars, etc
  • Write creative briefs and provide strategic direction to internal and external partners to ensure programs are delivered on strategy, on time, and on budget
  • Evaluate national, local and segment based sponsorships and assist on the execution and output
  • Coordinate with the sales team to ensure proper account based marketing and event support
  • Measure, test, and report on success of campaigns and events, including data entry of leads into CRM system and event analysis
  • Maintain status report, budget trackers and other team project management materials
  • Bachelor of Arts/Science or equivalent degree required
  • 5+ years of B2B marketing experience within Healthcare and/or Information Technology
207

Senior Marketing Analyst Resume Examples & Samples

  • Drive key elements of consumer acquisition efforts focused on growing digital marketing investments, in a data-driven and results-oriented marketing environment
  • Lead online marketing strategy, campaign design, execution, measurement, testing, optimization, and reporting
  • Handle online media buying execution and optimization
  • Translate raw data into meaningful and actionable consumer insights
  • Continually test marketing tactics to improve acquisition performance
  • Identify opportunities for business optimizations and lead project through development and testing process
  • Partner with appropriate teams including product, data/analytics, and marketing to understand business objectives, provide strategic guidance, and develop/evolve marketing dashboards and campaign analysis
208

Senior Marketing Event Partner Resume Examples & Samples

  • Excellent verbal, presentation and written communication skills
  • Ability to work overtime and irregular hours as needed
  • Willingness to travel when necessary
  • Event management experience
  • Proficient in Microsoft Office Suite – specifically in Outlook, Word, Publisher, PowerPoint and Excel
209

Senior Marketing Associate Resume Examples & Samples

  • Bachelor’s degree in Design, Communications or Marketing, preferred
  • 5 – 10 years of related experience, with an emphasis on marketing
  • Skilled in Microsoft Office applications (Word, PowerPoint, Excel) and Adobe Creative Suite
210

Senior Marketing Co-ordinator Sydney Resume Examples & Samples

  • Responsible for the implementation of sector marketing plans and activities and assessing their impact
  • Project manage and execute FSO marketing campaigns and events including managing project budgets and reporting on campaign return on investment (ROI)
  • Manage campaigns and execution across channels as required (eg, industry sponsorships, client events, thought leadership, direct marketing, social and digital channels)
  • Manage key Industry Association and 3rd Party relationships and joint marketing initiatives
  • Identify, assist and execute relationship building opportunities
  • Implement and share best practice marketing processes within the firm
  • Liaise and negotiate with internal and external stakeholders to ensure successful execution
  • A qualified marketing professional, ideally in a professional services or B2B environment
  • Excellent communication skills both written and verbal (English)
  • Experience in writing invitations and other external facing materials
  • Experience in event planning, management and execution in a variety of sizes and formats
  • Strong project management and multi-tasking skills
  • Strong negotiating skills, particularly with external suppliers / third parties
  • Ability to work successfully as part of a team and to work with multiple stakeholders at all levels
  • Ability to be self-motivated, solution focused, and experienced at managing internal client relationships
211

Senior Marketing Analyst Resume Examples & Samples

  • Partner with marketing organizations to understand their business challenges and information needs, develop use cases for data needs
  • Develop detailed specifications or enhancement requirements for database tools/systems that address business information and analytical priorities. Develop data collection methodologies and tagging requirements
  • Work closely with internal stakeholders and external vendors to ensure access to and integrity of data. Develop complex queries to conduct data extraction, transformation and cleaning
  • Work with business partners to define and develop KPI’s and report deliverables. Design appropriate data repository and reporting tools used to organize, analyze, and report data. Query data bases and/or compile data from multiple sources to extract and integrate information needed for reports and/or analysis
  • Track key metrics for digital campaigns; perform website, email analyses and reporting using digital analytics tools
  • Conduct trending analysis and develop forecasting models. Build actuals vs. budget/forecast variance analysis for management
  • Responsible for preparation and distribution of standard operation reports and key findings. Provides recommendations for business decisions
  • Standardize reporting process and develop automation mechanism to achieve scale and efficiency
  • Lead moderately complex research or analytic projects that involve multiple team members
  • Bachelor’s degree in business related fields or mathematics, statistics with 5 years related experience. Advanced degree preferred
  • Outstanding ability to think creatively and strategically, excellent communication skills; proven ability to summarize and present complex findings clearly and concisely to a variety of audiences
  • Proven expertise in website and email analytics through digital analytical platforms such as Adobe Analytics, Google Analytics and email platforms. Experience with tagging
  • Top notch skills with relational databases, report design, development, automation and visualization. Proven ability to process large data sets from multiple sources and perform analysis. Knowledge of data architecture and data warehousing
  • Proficient in Excel, Access, SQL, Tableau, VBA. Knowledge of statistical analysis including regression modeling, multivariate analysis and ANOVA. Experience with SAS, R and statistical analysis is desirable
  • Strong quantitative analysis, problem solving, research and project management skills
  • Highly motivated, detail oriented, team player, self-starter and proactive learner
212

Senior Marketing Analyst Resume Examples & Samples

  • A positive can-do attitude
  • Excellent observatory skills so as to identify the main challenges and opportunities accurately
  • Know how to outline the type and scope of the services needed for the project with help from the team
  • Excellent knowledge about project management and planning techniques
  • Has to possess very high and positive interpersonal skills to deal with existing and future clients of the organization and learn about their preferences
  • Exceptional communication and writing skills
  • Highly self aware of non-verbal communication skills and affect on others
  • Should be able to positively motivate people in the project
  • Ability to resolve conflict with mutual respect for all involved
  • Outstanding analysis, logic and reasoning, interpretation and decision making ability
  • Good analytical skills to make data and insights suitable for use by different departments of the organization
  • Comfortable with mathematics and numbers
  • Outstanding ability to organize time and resources
  • Very strong knowledge of general MS computer applications and the related software
213

Senior Marketing Field Manager Resume Examples & Samples

  • He/ She is to lead a the team specializing in specific markets to develop solutions marketing and thought leadership, by deep understanding and appreciation of our challenges and opportunities in the target market. He is to provide leadership to business leaders to form the basis for thought leadership and evolve messaging to the changing environment. Plan is to ensure that MHE brand occupies the minds of our target audience with strong values and value propositions
  • Partner with sales leaders to evaluate and identify the most promising opportunities (verticals) for growing the business, then define and implement the corresponding go-to-market plans and targets
  • Customer Insights. Gather customer insights data from regional marketing portfolio teams to efficiently and effectively deliver strong thought leadership content in integrated campaigns. Ensure all team members are coordinated in messaging and tactics to consistently deliver a clear and compelling story
  • Work and develop channel marketing programs to MHE strategy, implementation and management objectives through and with the channel partners. Engage with partners for larger mindshare, and to foster stronger loyalty amongst our partner community
  • Execute, optimize and track programs and budgets across all marketing tactics and vendors; measuring and analyzing results/ROMI in accordance with KPIs agreed with sales teams. This includes delivering consistent, credible insights and dashboards that measure return on marketing investment and enable fact-based decision making and strategic planning across the organization
  • Ensure all sales channels have the tools, content and customer insights they need to successfully sell
  • Share best practices and experiences across the global MHE marketing community
  • Be ready to be called into other projects as the business calls for it
  • Working knowledge of key technologies/concepts in education technology software
  • Analytical skill to work with benchmark data and competitor data and extract high-value insights
  • Possess an entrepreneurial mind-set to drive growth in mature and emerging markets
  • Proven communication skills and ability to influence colleagues, customers and partners
  • Great team player who thrives in a fast-moving and flexible environment
214

Senior Marketing Analyst Resume Examples & Samples

  • Knowledge of core online marketing tactics, including email, SEM, display, social, etc
  • Experience collaborating with senior management, translating data-driven insights into decisions and actions
  • Advanced proficiency in SQL
  • Experience working in a global environment with remote teams
  • Experience in using at least one scripting language (Python, JS, HTML, etc.)
  • Experience with Git
215

Senior Marketing Coor Resume Examples & Samples

  • Serving as right-hand person to Manager/Director and resource to the marketing team for department oversight, organization, knowledge, and protocols
  • Event planning, specifically for our annual client party, client tours throughout the office, and panel discussions
  • Researching clients, market trends and background information associated with business development efforts in collaboration with practice leaders
  • Authoring, editing and organizing the proposal/qualifications packages to ensure content is comprehensive and client specific and in accordance with the Perkins+Will brand standards
  • Strategizing with pursuit teams to author and organize qualifications/proposal/presentations, ensuring that content addresses the pursuit strategy and highlights the firm’s differentiators
  • Supporting interview rehearsal/preparation process
  • Identifying and implementing creative ways to advance our marketing and business development efforts
  • At least 8+ years’ experience
  • Degree in marketing, communications, design, or related field is desired
  • Familiarity with the Adobe Creative Suite, Microsoft Office and Deltek Vision as well as experience in the architectural or related design field is required
216

Senior Marketing Associate Resume Examples & Samples

  • Owner of all marketing collateral used by Sales team and steward of the content management platform (ClearSlide)
  • Design and edit PowerPoint slides, informational PDFs, multi-page overview documents, etc
  • Lead website management with web firm and implement changes as messaging, offerings and customers evolve
  • Manage tour experience for prospective customers, VIPs, suppliers, etc., and ensure consistent message is delivered during visits
  • Support two-day annual conference and various events (customer ribbon cuttings, video / photo shoots, press releases, etc.)
  • Successfully organize and produce quarterly company All Hands meetings
  • Develop case studies (PDF, web, video) with existing customers to show Bloom solution benefits
  • Promote brand consistency across departments, buildings, and countries
  • Maintain and manage vendor relationships to assure Bloom gets best pricing
  • Work cross functionally and collaboratively with Bloom’s Sales, Engineering, Business Development and Finance teams
  • Track and administer quarterly corporate and product marketing budget
  • 3-4 years of marketing, research, and customer support experience
  • Exceptional research and organizational skills
  • Strong self starter who is a team player and can work independently
  • Stability; staying power
  • Passion to be part of a team with goals to change the way the world’s energy is produced, distributed and consumed
217

Senior Marketing Associate Resume Examples & Samples

  • Assist Marketing Manager in developing marketing programs for Downstream product line
  • Analyze Downstream market in Mexico and develop strategy for competing effectively against local Mexican companies
  • Implements marketing strategies including product life cycle mgmt., advertising, packaging & pricing
  • Leads supply chain projects to achieve optimal costing to compete in the region looking at manufacturing, procurement and logistics of the product lines
  • Identify portfolio gaps and work with RD&E and Innovation Marketing to bring innovation to the Mexico market
  • Establish relationships with customers operations, procurement and accounts payable departments to facilitate business transactions and drive customer satisfaction
  • Coordinate and optimize Demand Planning working with local sales team and Supply Chain
  • Identify and drive optimization of product inventory
  • Create and maintain product information (i.e., product bulletins, case studies, SDS's, etc.) in Spanish
  • Act as the single point of contact for Mexico sales team with regards to supply chain issues (i.e., chemical orders, rush deliveries, shipping samples, etc.)
  • Degree in Engineering (preferably Chemical Engineering) or Supply Chain/Logistics Mgmt. (Practical experience in international logistics/supply chain mgmt. can wave degree requirement)
  • Experience in Mexico &/or Carribean Areas
  • 3-5 years of professional experience
  • Fluent in Spanish and English
  • Willing to travel approx. 25% of the time to Mexico
218

Senior Marketing Analyst Resume Examples & Samples

  • Advanced excel modelling and power point presentation skills
  • High attention to detail and skilled in working with databases
  • Ability to evaluate economic changes to terms and conditions during negotiations and at short notice
  • Excellent communication skills and excel in a cooperative and collaborative team environment
  • Ability to interact with other work groups such as Finance, Legal, etc., as needed
  • Support line manager in creating ad-hoc modeling and management presentations
  • Gather market data to populate databases
  • Edit or compile market reports when needed
  • Create or Refine the existing intelligence database and information network for LNG markets, shipping models, project schedules and economic models
  • Evaluate macroeconomic country analysis; supply and demand; infrastructure access and applicable tariffs; netback price estimates and forecasts; risk analysis; and integrated project economics
  • Provide inputs with regards to LNG Pricing and positioning through competitor analysis and market surveys/bench marking
  • Ensure LNG marketing assumptions are aligned with other economic groups within APC
  • Develop an understanding of how different terms and conditions will affect the economic outcomes for the project and communicate these to team members
  • Work with the markets and shipping model analyst to develop a top quartile LNG dataset and develop a dynamic Portfolio Model to analyze scenarios (ramp-up simulation and specific SPAs conditions)
  • Align and communicate closely with the planning group who are the project economic model owners.|
  • Early deadline engagement to produce controllable G&A budget and Project Costs reports
219

Senior Marketing Director Resume Examples & Samples

  • Leads development of the UnitedHealth Group content plan, establishing success metrics and evaluating results, refining the plan and leveraging results to inform additional content creation
  • Collaborates with business leads, key internal stakeholders, and internal functional partners to drive key milestones, manage budgets, timeline etc
  • Partners with and guides internal and external agencies and suppliers in development of creative work and strategic marketing solutions
  • Directs and influences others without direct authority to champion ideas and resolve business problems that affect multiple functions or disciplines
  • Orchestrating the story narrative for key UnitedHealth Group events and partnering with Human Capital and others to ensure event success
  • 10+ years of strategic marketing leadership
  • Experience navigating change, challenging the status quo and inspiring new ideas and processes
220

Senior Marketing Analyst Resume Examples & Samples

  • Program awareness: definition & execution of communication & communication channels for Program awareness among prospects & Cms (ATL and BTL communication plan)
  • Program communication plan along CM lifecycle integration
  • Program offer Manage account portfolio for merchandise partners: aggregators, Garbarino, Falabella, Compumundo, etc. Including the leadership of developing new business and new partners in win-win relationships, payments, processes, engagement plans, etc
  • Guarantee extended product offer and aggressive redemption plan including: vendor product bidding, offer selection, communication plan definition and execution
  • Viernes Express promotional program lead Increase redemptions by addressing different CM portfolios, channels, and offer Manage different MR portfolios & product tier portfolios by targeted promotions to ensure redemption penetration and cost management
  • Ensure seamless delivery process in constant alignment with MR CFN Team
  • Membership Rewards Web management and technical projects lead A&P Budget control and optimization
  • University degree or last year studies: Marketing, Business Administration or related
  • Marketing Experience with communicational & financial skills
  • Knowledge of loyalty programs dynamics
  • Card/Consumer Business knowledge
  • Ability to build & leverage relationships
  • Team work & Leadership skills
  • Ability to lead multiple projects at the same time with minimum supervision
221

Senior Marketing Analyst Resume Examples & Samples

  • Create monthly channel reports and awe us with your insights that’ll help boost traffic, engagement and repeat behavior
  • Facilitate cadenced reporting meetings that include a cross-functional team of marketers, finance strategies and C-level collaborators
  • Take complex data and visualize it into easy-to-understand, actionable reports to cross functional stakeholders
  • Model the impact of projected budget changes and help allocate funds efficiently across various marketing channels
  • Impress the team with your Omniture Site Catalyst, Google Analytics, Tableau and other internal analytics experience, while advising on how to get the most out of their programs using data
  • Perform ad hoc analyses and support on promotional forecasting, testing readouts, creative performance evaluations, etc
222

Senior Marketing Associate Resume Examples & Samples

  • Assist in the development of marketing strategies in collaboration with the marketing director and business line leads
  • Play a role in the creative processes and execution of these strategies and activities (these may include pitch presentations, proposals, brochure development, direct mail campaigns, PR and internal communications)
  • Design, implement and track marketing plans, including relevant timelines, objectives, marketing elements and resources
  • Manage multiple projects simultaneously with minimal direction to the satisfaction of internal clients
  • Ensure strict adherence to quality control methods required for the production of quality work product
  • Serve as a collaborative and productive contributor to the regional marketing group
  • Bachelor’s Degree in Marketing, Journalism, English, or a related field
  • 3 – 5 years of marketing experience
  • Professional services industry experience, preferred – but not required
223

Senior Marketing Insight Executive Resume Examples & Samples

  • Become a super-user of our insight tools such as Adobe Analytics, Adobe Target, SessionCam & Rakuten. Helping to raise the profile of the outputs of these tools and sharing the knowledge learnt
  • Use the tools to spot behavior and trends in our customer journey communicating your findings to the team
  • Analyse results of changes we make to our customer journey and provide recommendations
224

Senior Marketing Analyst Resume Examples & Samples

  • Serve as a pricing and promotion expert reporting to the Sr. Manager of Pricing Strategy and Analytics
  • Partners with Business Operations/Finance to develop, maintain and control discount forecasts
  • Work with management to develop and implement pricing strategies for various markets, channels and customer segments
  • Run extensive analysis on promotional price changes, targeted campaign performance, new customer trends, and acquisition price strategy to maximize long-term profit growth
  • 5+ years work experience in business, preferably with most experience in pricing, marketing analytics, finance or product management in a competitive industry with similar responsibilities; 3+ years of experience required if candidate possesses a related advanced degree
  • Comfort setting direction and drawing insight from multiple data sources
  • Willingness to travel up to 5%
225

Senior Marketing Analyst Resume Examples & Samples

  • Work closely with product managers to identify business growth opportunities, and diagnose areas to be improved by data analysis
  • Generate regular report of selling progress, promotions and campaign programs for marketing team and BID leadership team
  • Analyze sales data from various dimensions to understand business strengths and to-be-strengthened areas, portfolio performance, opportunities from customer segments, etc
  • Analyze data to track and review individual promotion programs and marketing campaigns
  • Analyze sales data to see how upstream and downstream products in a workflow were utilized by individual customers or a certain customer group; and then make recommendations along with product managers to drive growth
  • Work with e-commerce team on understanding customer behaviors of on line platforms, including search engines
226

Senior Marketing Director Resume Examples & Samples

  • Provides leadership, strategic direction and support for a cross functional marketing team
  • Defines target markets, product positioning, messaging and promotion strategies for assigned product line(s)
  • Works with Marketing Communications to manage the brand and brand image in all advertising and promotional communications for assigned product line(s)
  • Develops, monitors and amends marketing plans to achieve sales goals
  • Creates sales aids and collateral and promotion programs
  • Travels to trade shows, meetings and customers to gather information necessary to further understand and manage assigned product line(s)
  • Provides sales support through regular field travel with sales representatives
  • Creates and manages annual promotion budget for assigned product line(s)
  • Works with new Product Development teams to ensure successful new product introduction and life cycle management
  • Develops customer and marketing requirement documents for both new and future products
  • Identifies and establishes key customer collaborations in order to drive sales tools, publications and marketing literature for critical market opportunities
  • Develops and delivers persuasive presentations
  • Travel 35%: Ability to drive/fly routinely including overnight visits as required (show attendance can be up to 7 days)
227

Senior Marketing Consumer Insight Executive Resume Examples & Samples

  • Work closely with Head of Marketing Consumer Insight to develop and manage marketing insight & customer strategy
  • Provide data based recommendations to support marketing and communications planning processes ensuring customer proposition is delivered across the marketing mix and all key consumer touch points
  • Aid advertising development process by testing new advertising concepts and ideas both ATL and BTL
  • Manage data outputs from International and UK U&A/Brand tracking studies to ensure insight led decision making by Marketing, Advertising and Commercial teams
  • Support the advertising development process through creative ad testing and brand development research
  • Work across internal surveying of the customer base where required by the marketing team on a project by project basis including but not limited to survey design, sample definition, data analysis and reporting
  • Highly analytical graduate ideally with a 2.1 from a top university
  • Demonstrable experience working in marketing, strategic planning or marketing insight either client side or agency
  • Demonstrable experience in research design, managing both quantitative and qualitative projects
  • Strong attention to detail with excellent organisational, time management and presentation skills
  • Outstanding ability to communicate clearly & succinctly
  • A willingness to push your thinking, attack issues from multiple angles with passion for brand, marketing and advertising ideas
  • A naturally inquisitive mind-set and an urge to look for hidden patterns, to understand consumer behaviour, and to use data to test theories
  • A desire for a role which you can grow into, with the opportunity to take on bigger, more strategic projects over time
  • Ability to thrive in team situations and desire to work in a dynamic, fast paced, demanding environment
228

Senior Marketing Analyst Resume Examples & Samples

  • Participate in the upfront strategic planning process of developing targeted multi-channel campaigns (acquisition, upsell cross sell), including sizing and scenario testing
  • Take part in design of experiment ideation and development for the purposes of ensuring adequate structure for maintaining measureable outcomes
  • Responsible for the execution and project management of targeted marketing campaigns based on detailed customer characteristics, legal regulations, statistical models and client requests
  • Analyze and report on campaign performance including responder profiling, statistical significance testing and business case analysis
  • Act as a liaison between business partners and execution team to translate business need into executable requirements and technical specifications
  • Manage work flow and resource planning for campaign execution
  • Conduct detail-oriented team audits of all deliverables to ensure 100% accuracy of campaign data
  • Responsible for developing and maintaining documentation on execution processes
  • 3 to 7 years of professional experience in campaign management and analysis, preferably in financial services
  • Strong technical abilities leveraging relational databases via programs such as SAS and/or SQL
  • Ability to manage multiple projects at once
  • Ability to work with diverse business partners with competing objectives
  • Attention to detail and strong focus on quality
  • Professional communication across roles and functions throughout the organization
229

Senior Marketing Associate Resume Examples & Samples

  • Working within a highly matrixed organization, develop and manage comprehensive, cohesive and measurable marketing plans for the assigned business unit/geography, linking to other business units/geographies as required
  • Support & drive collaboration between regions, business leaders, other corporate functional teams and Global Marketing Shared Services to ensure seamless implementation of customer-specific marketing strategies
  • Contribute to market research and competitive intelligence efforts to fully understand and stay up-to-date on business needs
  • Develop appropriate positioning and messaging
  • Responsibilities may include trade shows, customer insight, case studies, customer relationship marketing, or business unit focus
  • Fluent English speaker, European languages helpful
  • Pharmaceutical experience/knowledge helpful
  • Chartered Institute of Marketing (CIM) Diploma in UK helpful
  • Ability to work within cross-functional teams
  • Ability to establish and maintain effective working relationships with coworkers, managers and clients
230

Senior Marketing Associate Resume Examples & Samples

  • Contributes to execution of locally defined proposal strategy by generating customized, professional quality pitches, proposals, RFP responses and client/prospect presentations for new business pursuits and renewals
  • Acts as content owner and submits high quality information for use in pitches, proposals and RFP responses
  • Acts as a consultant to local teams advising on the appropriate approach to pursuing business
  • Makes independent decisions regarding the implementation of established sales pursuit strategy and creating unique collateral for each client
  • Participates in creation and maintenance of a library of standard marketing collateral materials, case studies, broker biographies and practice area material to aid in new business pursuits and current client retention
  • Collaborates with team members both within and across local markets to share best practices and ways to leverage internal JLL resources
  • Responsible for creation and maintenance of data relevant to new business pursuits
  • Performs analysis on gathered data and provides insights and summaries relevant to potential clients and industries
  • Strong creative skills and knowledge of graphic design and print production
  • Strong knowledge of Adobe InDesign
  • Skilled in Microsoft Office applications (Word, PowerPoint, Excel), SharePoint
  • Strong writing, editing and proofreading skills
  • Ability to work effectively in teams of any size
  • Ability to juggle multiple projects with competing deadlines
231

Senior Marketing Analyst Resume Examples & Samples

  • Research and monitor market conditions globally
  • Perform analyses and apply in-depth knowledge in the areas such as market size, penetration, share and pricing
  • Track macro- developments in the global coronary and renal denervation markets including areas related to regulatory, economic, scientific, and competitor activities
  • Organize information to assist in analyzing future therapy options
  • Support key Coronary business processes including the Coronary-RDN Strategic Plan, Quarterly Business Reviews, Investor Relations briefing documents, and Patient Access Acceleration (PAA) assessments
  • Work in close collaboration with Business Development team to proactively assess market opportunity for inorganic strategies
  • Perform ad-hoc requests and analyses from senior leadership
  • Able to be flexibility and willingness to support varied hours during end of quarter close-out activities
  • Determining sales and pricing strategies for Coronary products and services
  • Making recommendations for the development of new products and services
  • Lead or support other special projects, as necessary
  • 4+ years of experience in a marketing, finance or business role where analysis of data was part of the role
  • Microsoft Office experience
  • Master's degree in business, health policy, or economics would be a plus
  • Previous experience working in healthcare, medical device or pharmaceutical industry
  • Experience with financial modeling and developing project work plans
  • Experience with Sales and Marketing processes and systems
  • Technical and modeling skills with the ability to manipulate large data sets and draw conclusions from the data
  • Ability to generate new ideas, recommendations, and strategies to support sales
  • Proficiency with Spotfire, SAP, Vendavo and other analytical software platforms
232

Senior Marketing Analyst Resume Examples & Samples

  • Knowledge of core online or offline marketing tactics and how to track attribution, campaign ROI, and other key marketing metrics
  • An owner mentality: You take pride and accountability in your work and view what you do as a part-owner and builder of Atlassian
  • Slick ability to package data into relevant insight: You’ll be expected to build best-in-class, real-time dashboards from diverse data sets. Solid BI (e.g., Tableau, GoodData, Wave) and SFDC expertise is essential
  • You love partnering: You get that an organization is made up of very different parts. You relish influencing other teams and co-piloting cross-team initiatives
  • Minimum 4-7 years of ever-increasing responsibility in Marketing Operations, Analytic, or Strategy within a B2B, ad tech, or marketing tech company
233

Senior Marketing Production Manager Resume Examples & Samples

  • Working with the marketing team, this position manages the day to day projects in the department from the initiation through to completion
  • Responsible for tracking project workflow and ensuring all project delivery dates are met
  • Maintain close working relationship with internal cross departmental teams
  • Assist the Vice President of Marketing in budget management for each program
  • Work with print vendors to obtain quotes and develop production schedules
  • Work with branded promotional product companies to stay current with product options and trends, as well as obtain quotes and develop production schedules
  • Work with event companies to maintain and traffic event marketing assets
  • Maintain inventory of collateral, branded promotional products and event assets
  • Work with marketing team and internal requestors to coordinate event attendance and presence
  • Work with internal requestors to traffic collateral, branded promotional products and event assets
  • Assist the marketing team in analyzing the success of event activations
  • Stays abreast and advises team of current marketing production best practices and technology
  • Participate in marketing strategic and creative problem solving sessions
234

Senior Marketing Analyst Resume Examples & Samples

  • Use data to tell a story. Generate insights and recommendations to help optimize our digital marketing campaigns
  • Work with marketing managers and external vendors to optimize current marketing campaigns to improve performance based on associated metrics
  • Analyze, visualize, and provide analytics on significant amounts of data and build end-to-end reporting solutions to support company initiatives
  • Build dynamic and rich dashboards; show results in easy-to-understand visualizations
  • Familiarity with analytical techniques, including, regression, trend analysis, forecasting, and experiment design
  • Front-end reporting tools (Tableau)
  • Web analytics tools (Google Analytics)
235

Senior Marketing Analyst Resume Examples & Samples

  • Support C-Level team with go-to-market plans, serve as a link between marketing and sales
  • Analyze marketing, sales, and operation data based on sales and retention data in order to recommend next actions to improve marketing and sale activities. Prepare trending reports and continually improve analytic systems in place today
  • Build mathematical models that show seasonal trending, regional performance trending, and lead projection forecasting etc. using existing company technology while integrating new technology in order to deliver higher efficiency and increased ROI
  • Assist with detecting and defining customer segments and/or market trends to guide how the business can leverage the opportunities
  • Collaborate with operations, marketing and sales management colleagues to support strategic initiatives, analyze operational goals, and identify opportunities for improvement
  • Supports ad-hoc data analysis requests
  • Proficiency in excel and working with databases
  • Strong data analysis skills
  • Creative with strong problem-solving skills
  • Ability to collaborate with all levels of an organization
  • Bachelor’s degree in Business Administration, Analytics, or Mathematics
  • 7+ years of experience in an analyst role
  • SAP experience is preferred
236

Senior Marketing Manger Resume Examples & Samples

  • Develop annual marketing plans
  • Develop project budgets and revenue forecasts, and managing project budgets
  • Work with client and ICF Creative teams to develop strategies and approach for customer outreach and engagement to meet program goals
  • Preparing monthly reports on activities and results of the marketing program
  • Manage the marketing of residential energy efficiency programs for utilities located in Georgia
  • Work directly with clients and supervise direct reports and the ICF team to develop and implement marketing and communications plans to educate residential and commercial customers about energy efficiency, and engage them to drive participation in energy efficiency programs
  • Work with ICF Creative Services team to fulfill the development of on- and offline-marketing materials including advertising campaigns, web sites, direct mailers, brochures, testimonials, technical fact sheets, incentive applications forms, email and direct mail campaigns, trade ally newsletters, posters, display materials, etc
  • Manage the review and approval process for marketing materials, including working across the organization to deploy efforts (IT, program management, client, legal)
  • Work with the ICF Media Services team to develop, propose, and implement vertical marketing and advertising campaigns, coordinating the deployment of integrated outreach campaigns across broadcast, print, online, social media, events, etc
  • Manage the execution of digital and interactive communication strategies
  • Providing media relations support, including writing press releases, working with client and media contacts, building relationships with local press, and monitoring and flagging important news stories, trends
  • Developing and executing business growth strategies, including marketing to potential clients and responding to RFPs, as requested
  • BS/BA Degree
  • 15+ years of working experience in marketing, advertising, social marketing, or related field
  • Supervisory experience with a team to meet project requirements
  • Experience in and commitment to energy efficiency, the environment, and sustainable living
  • Event coordination and management
  • Experience should include developing and implementing marketing communications plans, with the ability to manage and execute advertising, public relations, collateral development, and social media projects
  • Value-added Experience
  • Excellent verbal, interpersonal and written communication skills
  • History of positive client relationships
  • Creative thinker with a positive attitude who enjoys a challenge and finding solutions
  • Detail oriented with the ability to multi-task in a fast-paced environment, and to manage multiple projects, deadlines and priorities
  • Ability to work independently, seek help as needed and contribute to team and company culture
  • Strong command of financial management and ability to stretch a limited marketing budget for maximum effectiveness
  • Working knowledge of computer and online tools, including Outlook, Excel, PowerPoint, and social networking sites
237

Senior Marketing Associate Resume Examples & Samples

  • Oversee internal communication strategies, including newsletters, new hire announcements and utilization of digital screens
  • Manage internal and external events at direction of marketing director
  • Maintain local websites & digital channels
  • Coordinate sponsorships and networking events
  • Track and coordinate relevant company/broker award opportunities
  • Serve as the productivity manager for the marketing team (administration of Workfront)
  • Provide technical training on JLL marketing tools/processes to administrative team as needed
  • Develop and administer special programs as directed
238

Senior Marketing Controller Resume Examples & Samples

  • Constructing the budget and forecasting for gross margin and business drivers in close cooperation with the brand teams
  • Analyzing Year-To-Date results and providing commentaries versus forecasts
  • Producing reliable and timely analysis distributed to both the local management and the Western European management (e.g. Sales Growth Analysis, Gross Margin Analysis, and Business Drivers Analysis)
  • Contributing to the financial goals with strategic advice relating to brands' activities and investments
  • Keeping the marketing directors up-to-date with the key indicators of the P&L for his/her brands
  • Hold a relevant master degree within Finance, business or auditing
  • Have solid and relevant experience from similar positions in controlling and/or finance
  • Thrive within a fast paced and dynamic working environment
  • Act as a Business Partner and is brave enough to challenge the business
239

Senior Marketing Professional Resume Examples & Samples

  • Bachelor’s in Business, Marketing or a related field and 6+ years of marketing or related experience
  • Public Relations (PR) experience is a plus
  • Must have traditional and social media marketing skills
  • Strong knowledge of marketing principles and practices
  • Self-starter and self-motivated
  • Ability to work under limited direction
  • Outstanding judgment, verbal and written communication, and interpersonal skills
  • Service oriented and collaborative; works well in team environment
  • Ability to juggle multiple projects and demonstrate creativity, flexibility and proactive approach to work
  • Strong budget management skills
  • Strong analytic, problem solving and critical thinking skills
  • Technical aptitude
240

Senior Marketing Analyst Resume Examples & Samples

  • Collaborate with the sales and marketing teams to establish marketing KPIs and develop dashboards to closely monitor lead analytical projects providing actionable insights for commercial and marketing departments
  • Establish an analytical framework to quantify the effectiveness of selected sales and marketing initiatives
  • Assembly and analysis of competitive information for strategic portfolio planning processes
  • Presentation of this information to the commercial leadership team
  • Meet/speak with internal stakeholders to ascertain individual marketing goals
  • Provision of weekly demand performance reports/dashboards, along with key highlights
  • Compilation and analysis of customer and market survey data
  • Trending and forecasting of sales data
  • Mining of customer data and subscription databases for competitive intelligence and strategic planning
  • Bachelor’s degree in economics, marketing, marketing research, financial analysis or business with 5 years of related experience or equivalent preferred
  • Strong analytical and problem solving skills necessary to effectively analyse data
  • Strong business sense to create meaningful, understandable reports and metrics
  • Analytic and problem solving skills with the ability to make timely, important decisions in ambiguous situations and uncharted waters
  • Ability to prioritise, multitask and manage time between multiple ongoing projects and follow up skills necessary to effectively handle short notice assignments
  • Ability to present key high-level research findings to supervisors and managers,
  • Capacity for working independently to organise and reconcile disparate data sources, and uncover hidden business insights
  • Absolute requirement for superb Microsoft Office skills, particularly Excel and PowerPoint, as well as Word and Access
  • Familiarity with Salesforce.com, Pardot, SAP Business Intelligence, Filemaker, Xactly or Agile a plus: ability to learn and apply additional software skills as required
  • Diagnostics or healthcare industry experience a plus
  • Strong relationship building, project management and planning/prioritization skills
  • Ability to anticipate, respond, and pivot to the needs of internal customers at all levels of company structure
  • Proven track record of successfully leading, motivating, and influencing global cross-functional teams to define, develop, and execute data analysis
  • Strong work ethic, driven, and passionate to succeed
  • Highly organized and detail oriented with exceptional time management skills
  • Superb written, verbal, and presentation skills, with the ability to seamlessly communicate with both technical and non-technical audiences
241

Senior Marketing Analyst Resume Examples & Samples

  • Design the framework and conduct analysis to answer key business questions (i.e. cross-channel attribution modeling, lifetime value, customer segmentation and targeting opportunities), providing meaningful recommendations and deliver effective communications and presentations to multiple levels of stakeholders to drive improvements to programs and the customer experience
  • Utilize SQL and other enterprise tools to develop and execute segmented marketing strategies aimed at increasing new customer acquisition, retention, and reactivation as well as report and analyze campaign performance
  • Integrate online (web, marketing, etc) and offline (financial, customer, etc) data structures to identify key trends, opportunities and challenges within program execution. Assess customer behavior across marketing (paid search, remarketing, email, etc.), website, and sales channels and work with campaign owners to implement improvements
  • Identify strategic opportunities to maximize returns on marketing investment in pursuit of Getty Images’ financial and brand goals
  • Design experiments and develop analytical methods to inform marketing strategy across various channels and advocate for consistent, measurable, and incremental growth
  • Provides technical and architectural guidance to projects and teams to identify needs and opportunities for improved data management and delivery while ensuring that new initiatives enable effective data exploration, reporting, analysis and insights
  • Act as the Marketing team’s subject matter expert on the data warehouse, ensuring data models support the analytics needs of the marketing organization
242

Senior Marketing Analyst Resume Examples & Samples

  • Manage all aspects of the training program - schedule, content, registration, Q&A, follow up, utilization reporting
  • Conduct training to customers - both one on one and in group settings
  • Communicate portal changes / enhancements internally and externally
  • Develop creative marketing initiatives and materials to increase utilization
  • Based on customer feedback, stakeholder feedback and employees own sound judgment develop training materials used to conduct training and develop new training content (i.e. an advanced reporting module). Also develop material / handouts to provide customers during training to assist with customer knowledge retention about the portal
  • Manage all aspects of the campaign - determine the campaign, identify target customers, develop the creative, distribute the campaign and monitor results
  • Partner with the project team to understand portal changes, assess change and determine internal and external go-to-market plans
  • Develop internal & external material - presentations, emails, newsletters, web pages
  • Assess go-to-marketeffectiveness and initiate additional efforts as appropriate to address gaps
  • Facilitate regular calls with stakeholders to share strategy, plans, timelines and discuss opportunities
  • Coordinate across various teams to ensure cohesive communication strategy and timelines
243

Senior Marketing Analyst Resume Examples & Samples

  • Work with key business partners to understand the business question, determine the best way to respond to the business question, then pull the data and structure the results in a manner and context that is appropriate to the requestor
  • Create and manage KPI reporting to enable Staples’ business units to gain insights into market changes, program performance, profitability, and customer purchase behaviors
  • Gather insights from campaigns, reporting, and ad hoc analytics. Articulate your findings with marketing, merchandising, and finance partners as well as senior leadership to influence business activities
  • Develop complex interactive/dynamic dashboards with Tableau or Power BI. Work with large sets of data to build easily consumable data visualizations; communicate meaningful trends and complex relationships found in the data
  • Identify ways to automate analyses through smarter software systems
  • Mentor, coach and train junior members of analytical teams
  • Research, test and recommend the adoption of new techniques in analytics
  • Be the subject matter expert in providing critical interpretation of complex data on customer and marketing analytics approach to solving marketing challenges
244

Senior Marketing Analyst Resume Examples & Samples

  • Serving as a point of contact for our digital and ecommerce initiatives
  • Integrating offline and online member data points into impactful analytical insights
  • Leveraging interactive data visualization tools for a internal broad audience
  • Bachelor's Degree or higher OR a High School Diploma / GED with Technical Certifications
  • Experience working with website analytic tools (i.e., Adobe, Google)
  • Experience conducting highly quantitative analytics
  • Business intelligence software experience including intermediate skill level Business Objects, MicroStrategy and / or Cognos familiarity
  • Experience with DOMO, Tableau or other data visualization tools
  • SQL experience
  • Intermediate Microsoft Access skills
  • Demonstrated ability to manage and prioritize deliverables
  • Proven organizational skills with ability to be flexible and work with ambiguity
245

Senior Marketing Analyst Resume Examples & Samples

  • Manage performance reporting for marketing tactics including identifying trends in application and account volume, cost per acquisition
  • Identify underlying causes for changes in performance such as account approval rate, media spend and conversion rates
  • Coordinate the planning and execution of marketing tactics including creative development, test plans, tracking requirements and tactic implementation
  • 3+ years of work experience in marketing and/or analytic roles
  • Experience in managing and analyzing digital media campaigns
  • Strong analytic skills
  • Experience analyzing large amount of data, interpreting data trends and reporting findings in a clear and effective manner, verbal or written, using a multitude of disparate data sources and tools
  • Experience working with reporting tools, preferably experience with web analytics tools (such as: Omniture)
  • Knowledge of Office skills with proficiency in Excel and advanced features in Excel such as macros and complex formulas
  • Strong process orientation
  • Comfort with technology
  • Proven success of driving results/ability to follow through, creativity & innovation, and priority-setting
  • Ability to operate independently while keeping peers, partners, and supervisor abreast of activities
  • Bachelor’s Degree in Marketing, Economics, Business or related discipline
246

Senior Marketing Associate Resume Examples & Samples

  • 2-4 years in B2B marketing operations is required
  • Experience with financial services is preferred
  • Knowledge of processes related to marketing automation, event management, CRM, and content management platforms; preferably Marketo, Cvent and SFDC
  • Demonstrated ability to develop and rollout programs with an emphasis on measurement
  • Working knowledge of processes related to event management, marketing automation, CRM, and content management platforms
  • Strong communication skills with an ability to communicate business and technical concepts to stakeholders Must possess a consultative approach and easily develop rapport and trust with multiple individuals
  • Collaborative and highly organized, detail and process oriented self–starter with the ability to influence across marketing
  • Proficiency with Microsoft Office (Word, Excel, PowerPoint, Visio)
247

Senior Marketing Director Resume Examples & Samples

  • 10+ years of Marketing and/or related experience
  • Experience in public relations, media relations and crisis management preferred
  • Exceptional communication skills, clear, concise and professional representation is expected
  • Strong analytical capability, especially in understanding and applying marketing/retail trends and marketing communication principles
  • The duties of the job include bending and stooping, up to 4 hours a day
  • Lifting and carrying up to 35lbs for at least 15 minutes at a time
248

Senior Marketing Associate Resume Examples & Samples

  • Responsible for the project management and development, production, execution and measurement of multiple marketing communications deliverables including sales tools, collateral and templates, digital marketing and advertising programs, case studies, digital content and multimedia deliverables, etc. by collaborating with marketing team, sales team, internal stakeholders copywriters and external agencies within established timeframe and budget
  • Develop and manage timelines to meet customer deadlines and deliverables while maintaining a high level of quality
  • Serve as an advisor and expert for creative and content development and content management strategies
  • Develop processes and manage Global Marketing communications and content management platforms to foster content distribution, repurposing and lead the Global Marketing department in the effective utilization of marketing channels,
  • Support the development of the overall messaging framework and visual identity that supports the corporate brand strategy and positioning to ensure consistency of message, tone, look & feel across all businesses
  • Under the supervision of the senior marketing communications director, serve as an internal expert and consultant to internal stakeholders and cross functional teams on brand guidelines and content management infrastructure all type of marketing communications
  • BA or BS in marketing, communications, business, science or related field, or equivalent with at least 6 years of related experience
  • Good understanding of operational aspects of marketing communications, including marketing plan development, sales tools / collateral, offline and online advertising, direct marketing and promotions, measurement and analysis
  • Strong experience with off-line and online production management including understanding of graphic design and typography concepts
  • Background in corporate marketing or advertising agency preferred
  • Strong skills in copywriting and creative execution - Graphic design or creative experience a plus
  • Quick learner, excellent interpersonal and customer service skills
  • Ability to be agile, deal with change, and demonstrate flexibility in ambiguous situations with good judgment and confidence
  • Strong personal work ethic
  • Ability to perform well and collaboratively in a team environment with excellent time management to manage multiple deadline-driven projects and operate with a sense of urgency and the ability to multitask and prioritize competing business needs
  • Must be solution-oriented with solid organizational skills, project management experience, and vendor negotiation skills
  • Excellent verbal and written communication skills, as well as editing, and proofreading with high attention to detail and accuracy
  • Excellent computer skills, including Excel, Outlook, Word and PowerPoint
  • Knowledge of business and technology platforms, HTML, CRM/SFDC, DAM’s etc… a plus
  • Experience in the CRO industry on a global basis or some knowledge of biopharma industry a plus but not required
249

Senior Marketing Professional Resume Examples & Samples

  • MUST HAVE a BS degree in Business, Marketing or a related field and 6+ years of marketing or related experience. Public Relations experience a plus
  • MUST HAVE In-depth knowledge of marketing best practices and techniques as they relate to the highly regulated financial industry
  • MUST HAVE previous banking or financial services industry experience
  • Strong strategic thinking with equally strong tactical and project management skills
  • Self-starter and self-motivated. Ability to work under limited direction
  • Outstanding judgment, verbal and written communication, and interpersonal skills. Ability to work in a fast paced, dynamic environment
  • Ability to work and communicate effectively with all levels of staff and management
  • Excellent presentation skills to propose information and recommendations both formally and informally
250

Senior Marketing Associate Resume Examples & Samples

  • Develop and track campaign schedules, ensuring projects are completed on time and within budgeted specifications
  • Enter Creative efforts into project management system. Review drafts and provide feedback on copy, design, and the accuracy of promotional details (offer, pricing, etc.) from project start to completion
  • Create campaign set ups using Excel-based tools
  • Coordinate project details by effectively communicating with Brand Management, Creative, Operations, Customer Service, and other Marketing colleagues
  • Track and Report results for assigned projects
  • Create training presentations for call centers/customer service
  • Bachelor's Degree from an accredited four-year college or university in related profession/field
  • Minimum of 2 years experience
  • Enthusiastic learner, eager to build expertise in Marketing Strategy and Tactics
  • Strong problem solver
  • Highly-motivated; volunteers to take on new challenges
  • Embraces ownership and accountability
  • Organized multi-tasker
  • Strong collaborator who can work effectively within a diverse cross-functional environment
  • Effective communicator
  • Proficiency in Microsoft Office Applications