Senior Marketing Resume Samples

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M Baumbach

Mazie

Baumbach

196 Gerlach Haven

Boston

+1 (555) 394 9044

196 Gerlach Haven

Boston

Phone

p +1 (555) 394 9044

Experience Experience

Houston, TX

Senior Marketing Analyst

Houston, TX

Brekke, Prosacco and Huels

Houston, TX

Senior Marketing Analyst

Performing ad hoc analysis in support of Marketing
Working knowledge of Facebook Ads Manager/Power Editor Platform
Making recommendations for the development of new products and services
Running ad-hoc analyses to identify and recommend innovative options to drive business strategy
Creating deep dive analyses to study key area trends
Performing research to identify industry trends, competitive analysis and best practices
Integrating market research information with the company system to develop new leads

Los Angeles, CA

Senior Marketing Associate

Los Angeles, CA

Wolf, Yundt and Reynolds

Los Angeles, CA

Senior Marketing Associate

Detail oriented with pride in the quality of personal and team work
Vendor Management,
Base-level web management knowledge
Working knowledge of the asset management industry is necessary
Working closely with Investment Marketing, Design and Compliance teams
Event management
Manage the survey software, Qualtrics, including developing and analyzing client survey results

present

Dallas, TX

Senior Marketing Director

Dallas, TX

Rau, MacGyver and Volkman

present

Dallas, TX

Senior Marketing Director

present

Manage Marketing Managers and Marketing Coordinator, aiding in prioritization process, providing daily marketing leadership, and tracking performance
Work with Business Development to consider acquisitions, partnerships, distribution, or new business models and make recommendations
Works with new Product Development teams to ensure successful new product introduction and life cycle management
Work closely with sales and channel management, contributing to development of optimal channel strategy
Creates and manages annual promotion budget for assigned product line(s)
Create engagement communication strategy and prioritization to create consistency in message, design and delivery across channels
Working with account executives and client partners to improve quality and consistency of CRM marketing/contacts database over time

Education Education

Bachelor’s Degree in Marketing

Tulane University

Bachelor’s Degree in Marketing

Skills Skills

Ability to translate data into actionable insights, strong analytical skills, and passion for knowing the business cold
Strong knowledge of and experience with business statistics and an innate ability to draw conclusions from the data
Strong written and oral communication skills in order to translate the data which enable quick understanding
Excellent problem-solving skills; strong ability to proactively identify and implement effective solutions
Knowledge of the online media landscape is highly desirable (and as it relates to the Healthcare Industry is a plus)
Excellent written and oral communication and presentation skills. Ability to present complex data reports in a simple and clear way
Organized and strong ability to multi-task and prioritize
Ability and confidence to make quick decisions without full information
Strong track record of cross-functional collaboration and ability to present complicated data findings in a clear and compelling manner
Strong organizational, operational, analytical, presentation, and project management skills combined with excellent verbal and written communication skills

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15 Senior Marketing resume templates

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Senior Marketing Resume Examples & Samples

Performs analysis on strategic initiatives for Sales, Marketing, Finance & Administration and Investment Services
Creates statistical and analytical models to support sales-generating business initiatives, including prospecting and retention, Leverages programming languages such as SQL, VBA and SAS, R or SPSS to mine large complex databases to provide insights and answer key questions
Serves as subject matter expert on data structures, database schemas and database design for NAD’s data warehouse
Stays abreast of key regulations and industry trends to ensure appropriate context is applied to analyses

Senior Marketing Mix Analyst Resume Examples & Samples

Consult clients on relevant issues
Degree (Masters preferred) in a quantitative discipline such as econometrics, statistics, etc
At least one year performing econometric modeling in a commercial environment
Knowledge of specialist analysis packages e.g. SPSS, EViews etc. preferred

Senior Marketing Analyst Resume Examples & Samples

Identify client business problems and generate solution approaches
Create analytic roadmaps, identify data needs and formulate data solutions
Execute analyses and present findings and insights to stakeholders at all levels
Deliver practical and actionable recommendations based upon marketing intelligence
Define a comprehensive measurement framework develop timely, comprehensive reporting dashboards to evaluate marketing performance
Enhance and create new analytical tools and data mining techniques ensuring the company is always at the forefront of the industry
Exceptional problem solving skills
Construct analytical and technical results into a meaningful and easy-to-understand story
Turn complex data into practical and actionable marketing insights
Analyze and pull data using SAS, SQL or other program languages as required to deliver solutions
Manage extreme ambiguity in a fasting growing matrix-oriented organization
Strong personal drive positive team-player and a desire to help others achieve their goals
2+ years experience in a quantitative marketing arena
Experience handing large volumes of data and applying analytical software
Hands-on experience with SAS, SQL, Excel, Programming and Power-point
Agency or consulting experience is a plus
MBA or MS in a quantitative field
Knowledge in digital reporting such as search marketing (seo & ppc), display banner media, and website activity
Support marketing decisions/investments via digital channel optimizations (creative, landing page, placement analysis, pathing, etc)
Develop analytic plan for brand/campaign support - KPIs, goals, and benchmarks, learning agenda, reporting schedule. Work with client to understand campaign, execute reports, and deliver impactful recommendations and insights
Understanding of tagging structure within web tools (i.e. unica, omniture, etc) and work with media vendors to direct/oversee the implementation of tags on different media placements
Experience with Web Analytics Packages such as Omniture, Google Analytics, WebTrends, etc a plus

Senior Marketing Associate List Management Resume Examples & Samples

'hands-on' project management skills where employee will own the entire engagement: consultation, list development, and audit results
Prior experience in marketing list creation and an understanding of marketing and analytical databases
SAS Base Certification (if not present, certification will be required w/in 90 days after hire), with expectation to obtain additional certification levels
Proficiency in Visual basic programming
SAS Advanced certification
Proficient in UNIX environments
Familiarity, and ability to evaluate, other reporting tools such as Business Objects, Cognos, Essbase, Brio
Specific knowledge of Unica's Campaign Management tool, Affinium Campaign, is highly desirable Recruiter: Howard Fishman

Analyst, Senior Marketing Resume Examples & Samples

Support the CRM, Membership, Product and Digital marketing teams through the application of data science methodology, covering investigation, identification, visualization, and explanation of customer data, to current and evolving business strategies. (50%)
Defining and refining data opportunities as they become available, and incorporate these opportunities within current structures, analyses and reporting. Assist in the integration of those opportunities as needed. (20%)
Solve complex data problems in order to deliver simpler data to other teams for their analysis. Perform other ad hoc analyses as required. (15%)
Share new knowledge with operational and business groups in order to make the most use out of new-found opportunities. (10%)
Research and monitor trends in CRM, Publishing, Big Data, and Relationship Marketing. (5%)
2-5 years previous experience demonstrating expertise in the application of data science preferred

Manager, Senior Marketing Resume Examples & Samples

Write and manage all aspects of the sales development process for selected marketing categories: ideate concepts, develop advertising products, collaborate with editorial, write RFPs, and generate media plans for integrated marketing proposals. (40%)
Be marketing lead in target categories in the Kids and Core areas, staying current on marketing trends and competitive landscape, working with Kids editorial and lead team strategy within marketing group. (20%)
Develop and execute big ideas and activated marketing programs along every step of execution process, overseeing client and editorial interactions to assure timely and successful program execution. (20%)
Oversee creation of marketing materials and proposals to support sales process, in target categories and beyond to drive sales and revenue. (15%)
Manage product develop process for assigned categories, developing new ideas and digital and cross-platform products to drive revenue. (5%)
4 years of expertise gained through equivalent-level work experience, specialized training/experience in advertising, design, and marketing

Senior Marketing Analyst Resume Examples & Samples

Collaborate with product teams to design, measure, and prioritize marketing investments to drive profitable growth through linkage analyses of various marketing programs utilizing both operational and financial data
Provide insights into current industry and business trends/opportunities to influence marketing strategies and decisions
Implement analyses including (but not limited to) regression, segmentation, discrete choice/conjoint, data mining and other statistical and modeling techniques
Analyze new data sources for availability and quality, and integrate with internal sources to support research or analytics
Partner directly with internal stakeholders to understand and develop tracking reports and analysis requirements
Ensure data quality and data documentation; solve problems with internal and external clients on data issues
Analyze new data sources for availability and quality, and integrate with internal sources to support research and analytics
Master's degree in statistics or another applied quantitative discipline as well as 3+ years of related business, marketing, or market research experience. Extremely strong candidates with equivalent combination of education and experience to successfully perform the role's responsibilities will also be considered
Applied knowledge of advanced statistical techniques used in quantitative analysis; ability to select the appropriate tools and solutions to answer a stakeholder's central business issue
Knowledge and proven experience with advanced analytics and solutions such as structural equation modeling, time-series, advanced regressions, marketing mix modeling, factor analyses, cluster analysis, CHAID, and discrete choice modeling
Strong data manipulation skills, technical aptitude, and a service-focused approach to serving internal clients and multiple stakeholder teams
Proven history of improving existing reporting and analysis in both function and process
Strong written and verbal communication skills; ability to tell/articulate the data story to deliver business results; consulting experience is a plus
Enthusiasm to work as a part of a cohesive research team. Ability to work collaboratively and build relationships with external suppliers and internal colleagues across the organization
Excellent problem-solving skills; strong ability to proactively identify and implement effective solutions
Intermediate Microsoft Office skills, especially PowerPoint and Excel, are required
Intermediate SPSS and/or SAS software skills are required
Experience performing market analysis and research in Higher Education to support institutional decision-making and policy formation is a plus
Expertise with any of the following is a plus: SQL, Business Objects, Sawtooth, cross tabulation software, web analytics tools (particularly Google Analytics), data mining, data warehousing, text analytics, social media monitoring, Qualtrics, or Salesforce.com
15%-20% Travel will be required

Senior Marketing Associate Resume Examples & Samples

Manage the CRM database, Salesforce, including administering the client and prospect calendar, designing and executing reports, developing new fields for tracking developing new client insights, managing client mailing lists, developing training materials and contributing to the training of new users
Prospect insight management and reporting leveraging the CRM, Salesforce
Conduct marketing research and analysis, including competitor assessments
Manage and prepare RFP responses, RFIs, and new business proposals, including writing, editing, organizing, and producing materials; coordinates the review and approval process
Manages the RFP software and database, PMAPS
Contribute to the firm’s overarching marketing strategy, including the public and client websites, client email campaigns and presentation strategy
Manage the survey software, Qualtrics, including developing and analyzing client survey results
Contribute to business presentations, including developing PowerPoint slides
Develop and manage master client mailing lists for print and electronic materials
Contribute to the planning and coordination the firm’s events as needed
Contribute to the firm’s sponsorship strategy
Bachelor’s degree; major in Business, Journalism, English, or Communications preferred
Minimum of eight or more years of experience in a marketing and/or communications role or a Master’s degree or MBA with an emphasis in communications or marketing
Experience in RFP or business proposal development strongly preferred
Experience leveraging and/or managing Salesforce or another CRM
Experience in non-social media oriented digital marketing and strategy campaigns preferred
Excellent analytical skills with the ability to analyze and leverage CRM data to develop client marketing and communications strategies
Proven experience in project management and organizational skills
Experience working in a team oriented environment and collaborating with a diverse group of people
Proficient in Microsoft Office (with an emphasis on Excel and PowerPoint)

Senior Marketing Associate Resume Examples & Samples

Support the servicing of existing clients and consultants as well as new business opportunities
Assist in the management of client and consultant needs, inquiries, and requests through effective coordination with the investor relations team; respond in an articulate, accurate, and professional manner
Produce, update, and maintain institutional-quality presentation materials, marketing collateral, and client reports; design and create new presentation slides and collateral as necessary
Lead the initiative for the production of Requests for Information (RFIs) and Requests for Proposals (RFPs) with a specific focus on the accuracy, effectiveness, and warehousing of content
Work closely with other areas of GRE, particularly accounting and investment team members, as relates to the investor relations and business development efforts
Track, coordinate, and complete client subscription and redemption requests
Perform competitor and industry analysis
Maintain the client reporting portal, update consultant databases, and assist with ongoing maintenance/ refinement of the CRM system
Assist in the quality control process regarding externally distributed documents, data, and information
Respond to ad hoc requests and contribute to new projects/ initiatives as appropriate
Bachelor’s degree, preferably with an emphasis in business; advanced degree and/ or designation (e.g., CFA, CAIA, etc.) a plus
4-7 years of experience in the financial services industry with a focus on institutional asset management; commercial real estate investment product experience is required
Strong technical foundation with ability to grasp various investment strategies and products as well as understand accounting, finance, and operational elements
Technological aptitude and software proficiency with particular emphasis on experience and effectiveness with PowerPoint and presentation creations and Excel, including pivot tables
Familiarity with and understanding of a CRM system, ideally SalesForce
Excellent written, communication, and interpersonal skills
Strong organizational skills; diligent, highly detailed, and thorough to ensure work processes are completed accurately and appropriately
Team-orientation; able to work well with various groups
Effective time management skills in order to consistently meet deadlines
Business owner mentality; shares ideas constructively for process improvement and enhancement

Senior Marketing Activation Manager Resume Examples & Samples

Deliver clear strategy, guidelines and process re eCom marketing activation and content planning for all .com/ eCom markets
Develop and manage the global .com calendar (as part of DTC calendar) and content slot plan in alignment with Global Brand marketing
Brief eCom specific requirements with Global Brand Marketing for creative development (including content for .com, CRM)
Work with global brand marketing and UX/ CX team during the process of content & connection planning
Key interface to eCom marketing teams in market: Gather market input, align on content plans (global plan with consideration of local slots), ensure seamless communication process
Establish processes / guidelines for creative adaptations within creative team
Develop framework to consider Merchandising priorities within the briefing / alignment process across markets (e.g alignment of key campaign articles for photoshoots)
Develop consistent campaign / activation evaluation based on market input and defined KPIs
Profound knowledge within the areas of Brand marketing, digital experience and eCommerce
Advanced leadership and influencing skills
Strong interpersonal skills (e.g. communication, cross-functional collaboration)
High degree of commercial and business acumen knowledge
Extensive knowledge on the adidas Group business along with significant industry experience
Mental flexibility, initiative and determination
Fluent in written and spoken English is a must
Minimum 7 years in marketing with focus on Brand marketing, eCommerce and digital experience; preferably in sporting goods
Experienced in working cross-functional with international organization

Senior Marketing Associate Resume Examples & Samples

Drive the strategy and execution of marketing initiatives to support the growth of business in Greater China regions, primarily HK and China (applies to Assistant Marketing Manager post only)
Provide support on the preparation of marketing materials from factsheets, market commentaries and brochures, etc
Work with agencies and vendors on advertising/promotion campaigns, including creative development and media planning
Organize marketing events
Coordinate with Corporate Communications on PR and media-related activities
Bachelor Degree, preferably in Communications, Marketing, Economics, Finance or English
3+ years of experience in marketing in financial or related industry
Strong effective Chinese and English verbal and writing skills
Experience in organizing marketing events preferred
Creative, can think outside the box and provide fresh ideas
Strong computer skills including Microsoft Word, PowerPoint and Excel etc
Proficiency in design tools such as AI, In-Design and Photoshop, etc. is a plus

Senior Marketing Analyst Resume Examples & Samples

Analyze and report on test and learn experiments (A/B, direct mail, digital, email testing) in the Nordstrom Rack channel, and other Nordstrom channels as required
Support the design and analysis of marketing campaigns in the Nordstrom Rack channel through statistical modeling, customer segmentation and profiling, design of marketing experiments, and data mining
Provide actionable insights to Rack Marketing and other Nordstrom channels as required through data analytics
Analyze and report on the impacts of marketing campaigns and test and learn experiments on customer behavior
Bachelor’s degree in math, statistics, operations research, economics or related quantitative discipline with experience is required
3+ years experience using SAS/SQL (or equivalent) programming languages required
2+ years experience analyzing data, drawing conclusions and making recommendations
2+ years experience reporting and analyzing all marketing campaigns as they relate to the profitable acquisition of new customers and existing customers preferred
Ability to identify and resolve problems
Ability to communicate in both written and verbal form
Ability to meet established timelines

Senior Marketing Technologist Resume Examples & Samples

Manage the CRM database, Salesforce, including managing content and data uploads; administering the client and prospect calendar; designing and executing reports and dashboards; developing new fields for client insights; managing client mailing lists (in ExactTarget); developing training materials and contributing to the training of new users; and serving as project manager of the Salesforce committee
Serve as website administrator for Kaspick’s public and client-only websites, creating and publishing approved content, managing users, supporting employee and client questions on use of site, and serving as project manager for the website committee
Conduct marketing research and analysis, including competitor assessments; manage market data and projections
Develop and manage client mailing lists for print and electronic materials and execute email campaigns (in ExactTarget) with approved content
Develop training materials and documentation resources for Salesforce and the client-only website; conduct training sessions for colleagues and clients
Collect and analyze usage data from Salesforce and the public and private websites
Manage the survey software, Qualtrics, including developing and analyzing client survey results; encourage best practice use and application of tool’s capabilities
Contribute to the firm’s overarching marketing strategy, including the public and client websites, client email campaigns, and presentation strategy
Provide support for PMAPS database and webinars as needed
Minimum of five or more years of experience in a marketing, communications, or technology role or a Master’s degree or MBA
Minimum three years of experience managing/administering Salesforce or another CRM
Minimum three years of experience managing/administering websites
Excellent Microsoft Excel skills
Experience with HTML; JavaScript, CSS, and other coding experience preferred
Experience working with and managing a content management system
Experience with website analytics
Experience training non-technical users
Excellent verbal, writing, and editing skills
Excellent analytical skills with the ability to analyze and leverage CRM and website data to develop client marketing and communications strategies
Experience working in a team-oriented environment and collaborating with a diverse group of people
Experience with Adobe Suite and Microsoft products
Experience with ExactTarget or similar system

Senior Marketing Associate Resume Examples & Samples

Social media marketing experience
Content management experience
Detailed writing experience
Advanced excel and PowerPoint experience

Senior Marketing Associate Resume Examples & Samples

5+ years of RFP or Investment Writing experience
Bachelor's Degree in Economics and/or Finance
Strong knowledge of the capital markets, particularly fixed income, and high yield, as well as, the inner workings of institutional sales and marketing functions
Solid experience completing public fund RFPs
Microsoft Office/Suite proficient (Word, Excel and PowerPoint)
Experience in fixed income investment management business

Senior Marketing Analyst Resume Examples & Samples

Work with marketing managers to manage the contact strategy for designated lines of business including definition of campaign objectives, potential tests, offers, channel utilization/optimization and projected results
Build, maintain and/or utilize predictive models to address business needs ranging from direct marketing response to customer attrition risk
Manage a team of analysts by directing the development of campaigns and other work assignments, including project plan, target dates, design development, and other aspects
Analyze marketing audiences for response, lift, revenue growth, and profitability performance, leveraging analysis to optimize and improve the Bank’s direct marketing efforts
Conduct line of business reviews providing insights into marketing profitability and campaign performance, developing a business cases for new tests and strategies, making recommendations to senior management for program improvement
Analyze complex business problems and present results in executive-ready format with clear recommendations and logical reasoning for action
Develop and manage marketing optimization and customer segmentation models
Build relationships with key business partners in the bank including Product, Distribution Strategy, Segment, Go-to-Market, and IT teams
Ad hoc reporting and analysis to support the Bank’s various regional affiliates
Bachelor's degree in statistics, finance, economics, mathematics or related field. MBA or Master's degree in statistical/operations research a plus
Typically requires minimum of 6-10 years of database marketing with in-depth knowledge of campaign management and relational database experience. Experience with statistical modeling a plus
Advanced knowledge of key statistical principles including sample size calculation, design of experiments and familiarity with test designs a plus
Excellent analytical, written and oral communication skills
Previous experience with credit card, debit card and/or pre-paid card portfolio marketing and analytics is a plus

Senior Marketing Analyst Resume Examples & Samples

Serve as a pricing and promotion expert reporting to the Director of Pricing & Bundling
Conduct extensive analysis around effectiveness of key discount variables such as length, breadth and depth of promotional offers
Work with management to develop and implement product price strategies for various markets, channels and customer segments
Develop innovative methods and tools for reviewing, analyzing, forecasting and presenting on pricing performance metrics
Run extensive analysis on promotional and list price changes, targeted campaign performance, new customer trends, and acquisition price strategy to maximize long-term profit growth
Develop, update, and maintain queries in SQL environment for analysis and ongoing reports
Monitor, analyze, and report on key tracking metrics including revenue, discounting, customer acquisition, and customer churn and report to various stakeholders including sales, marketing, business operations teams and pricing
Understand the causes of financial and competitive market trends and anomalies
Articulate findings and recommendations to internal customers with ease
Obtain and maintain a working knowledge of CCI's products
5+ years work experience in pricing, marketing analytics, or product management in a competitive industry with similar responsibilities or related advanced degree with 3+ years of relevant experience
Strong analytical/financial analysis background
Proficiency with quantitative tools including Excel and SQL
Must possess an internal client service orientation
Strong communication and presentation skills required
Comfort setting direction and drawing insight from multiple (and often unclear) data sources
Willingness to travel up to 10% required

Senior Marketing Analyst Resume Examples & Samples

Lead the development and execution of Marketing research and analysis
Test, track, segment, and optimize campaigns across both print and digital marketing vehicles –proactively fill data gaps
Analyze customer, transaction, and campaign data to identify trends and patterns in marketing campaign performance and/or customer behavior
Conduct market basket / affinity analysis to inform product assortment within marketing materials
Conduct channel analysis to understand revenue drivers and identify methods to improve performance
Design and execute tests to evaluate effectiveness of new strategic initiatives
Leverage analytical tools (SQL, SAS, and SPSS) and data mining techniques to perform advanced data manipulation and extract insights from large relational databases
Determine business impacts of trends patterns, and results, identifying improvement opportunities
Develop reports and/or presentations that clearly and concisely communicate analytical findings and recommendations to senior management team
Create innovative dashboards and ensure all marketing programs are executed properly in point of sale
Work cross-functionally with other departments including e-Commerce, Finance, and Merchandising to conduct ad hoc analysis and provide business insights
Work with IT to enhance analytic capabilities and ensure data integrity
Manage the creation of all coupon codes
Assign and program codes as requested from business partners including brand, ecommerce, direct mail teams
Partner with CRM and finance to support the marketing trends report
Create redemption and marketing trends reports in order to analyze results
Advanced knowledge of Excel
Proficient with Microsoft Access, SQL and SAS
Expert at marketing analysis principals, procedures, and technologies
Strong knowledge of and experience with business statistics and an innate ability to draw conclusions from the data
Strong written and oral communication skills in order to translate the data which enable quick understanding
Approach deadlines with a sense of urgency
Experience in successfully directing others in analytical projects –proven ability to coach and mentor direct reports
Demonstrated ability to be a self-starter and critical thinker

Skype Lifecycle Senior Marketing Manger Resume Examples & Samples

Plan, develop and lead execution of global acquisition, retention and engagement programs and campaigns across all channels including email, in-product, mobile and display advertising on our owned channels. Provide CRM/ CLM thought leadership across the CAS organization and Microsoft
Leverage customer insights, engineering investments, and marketing technologies to build consumer relationships with our prospects and customers and create compelling customer journeys across our digital and mobile channels
Partner closely with Skype product marketing, business planning, marketing analytics, audience marketing, outside creative agencies, and engineering teams to deliver campaigns and drive meaningful impact to the supported businesses
Integrate test and learn methodology to drive ongoing improved campaign results
Ensure quality production and execution through internal and external partners (Email, website, etc)
Define campaign KPIs and measurement process; provide regular reporting and analysis, critical thinking and strategic recommendations to SLT which will shape projects and determine objectives for future initiatives
7-10 years of experience in digital/direct marketing roles with services or subscription-based products, mobile a plus
Passion for the customer is a must have - approaching problems from a customer perspective
Deep understanding of and proven experience leading Customer Relationship Marketing (CRM), and developing customer-focused acquisition, engagement, retention and reward strategies
Track record of innovation and strategic thought leadership to drive business results. Ability to work through ambiguous situations with can-do attitude and proactively determine creative solutions. Must have the ability to work under deadline pressure and manage multiple projects across multiple time zones
Proven ability to operate successfully in a highly matrixed organization across multiple groups and business owners. Able to manage through conflict and influence others to buy into your ideas. Able to collaborate with multiple internal and external partners
Strong understanding of analytics, subscription P/L, targeting, and campaign metrics
Proven experience leading agencies to develop effective and innovative creative
Excellent oral and written communication skills and ability to influence senior leaders
Proven people leadership skills to lead, develop and motivate a high performing team
BA/BS in communications, marketing or related discipline required or equivalent work experience. MBA preferred

Senior Marketing Associate Resume Examples & Samples

Bachelor’s Degree or higher
7+ years marketing experience in Financial Services or Wealth Management is desirable
Experience in writing marketing materials
Fluent in MS Office (Word, PowerPoint, Excel, Outlook, MS SharePoint) and Adobe Acrobat
Ability to work independently and with staff across all levels of the organization
Experience and/or exposure to Trust & Estates administration is preferred
Experience in High Net Worth Asset Management is preferred

Senior Marketing Analyst, Email Resume Examples & Samples

Build strategic reporting and analysis to inform and educate business partners
Serve as a strategic thought leader as we evolve our marketing programs
Perform ad hoc analysis to answer strategic business questions
Communicate actionable insights and high level results to business partners and cross functional teams
Pull email circulation and segmentation lists from various data sources when needed
Stay current on trends and best practices in analytics
Bachelor’s degree with at least 1-2 years of experience
Strong SAS or SQL programming skills
Experience in database marketing preferred
Experience with web analytics tools such as omniture site catalyst a plus
Strong interpersonal skills to collaborate with cross-functional teams
Strong written and verbal communication skills with the ability to communicate findings to all levels of the organization

Senior Marketing Analyst Resume Examples & Samples

Design and execution of procedures and data collection from a variety of data sources to analyze and make recommendations to improve the effectiveness of and insights derived from sales and marketing campaigns and initiatives
Proactive and reactive design and execution of analytical projects as well as data mining solutions in support of marketing and sales objectives
Work closely with lines of business and marketing managers to design and execute research initiatives using primary and secondary sources to support marketing, sales, product, and corporate programs and initiatives
Develop and maintain analytical processes in SQL
Develop and present analyses, proactively recommend solutions, and provide insight and interpretation for actionable tactics and strategies
Lead technical and analytical efforts to improve the quality, reliability, breadth, and structure of the data in the marketing data mart and enterprise data warehouse

VP / Senior Marketing Associate Resume Examples & Samples

7 or more years’ experience marketing in the asset management industry or an equivalent combination of training and experience
Undergraduate Degree or equivalent combination of training and experience
Strong analytical, and project management skills
A cumulative Grade Point Average (GPA) of 3.0 or above in a 4.0 scale
Ability to read, analyze and interpret marketing and business-related journals, financial reports and legal documents
Ability to interpret complex concepts and data (written, oral, diagram or schedule form) and develop and effectively distribute relevant marketing presentations, collateral, client communications
Proficiency in Microsoft Office products, particularly Excel and PowerPoint
Proficient in Salesforce.com and CRM marketing best practices
Experience working with Salesforce.com
FINRA Series 7 and 63 registrations
Knowledge of Macintosh systems, QuarkXPress, Photoshop, Illustrator
Knowledge of Market Metrics

Senior Marketing Technologist Resume Examples & Samples

Minimum of three or more years of experience in a marketing, communications, or technology role or a Master’s degree or MBA
Minimum two years of experience managing/administering Salesforce or another CRM
Two or more years of experience managing/administering websites preferred

Senior Marketing Associate Resume Examples & Samples

Proactively work with the business to market their products and services and build brand awareness
Bring new and creative ideas on a regular basis
Implement marketing tactics including: advertising, collateral development (brochures, factsheets, emails, conference materials, etc.), - advertising is both print & digital
Work closely to develop long-term marketing strategies to promote assigned businesses and facilitate stronger client relationships
Monitor general marketing trends and tactics so the assigned businesses are employing the most advanced and effective marketing practices available
Note: This position does not include crisis management, media relations or internal communications as these services are provided by RBC’s corporate communications department
Creative thinker, with a client service approach and a strong drive to continuously improve, learn and add value to the businesses served

Senior Marketing Campaign Specialist Resume Examples & Samples

Manage multiple priorities within scope and budget, for on-time delivery
Research competitors and industry trends as well as examples of marketing best practices to support marketing strategy development
6+ years of marketing or communications experience
Demonstrated success implementing social media tactics across multiple channels/platforms
Excellent organizational, time, and project management skills
The ability to effectively communicate and collaborate with a broad range of audiences from every level of an organization—from senior vice president to junior associate
Good judgment and maturity to interact with clients and teammates of all levels and work styles
Strong analytical skills and the ability to provide insight into project progress

Senior Marketing Analyst Resume Examples & Samples

Conduct broad-based research of considerably complex business information, incorporating programming and analytical methodologies associated with data analytics
Design and perform moderately complex data preparation tasks using data mining methods; null value replacement, imputation, joins and unions, etc
Consult with internal and external sources, colleagues, and others to obtain, provide, verify and discuss information and best practices
Develop and maintain productive relationships with management, peers and others across all lines of business
Identify continuous improvement opportunities within Campaign Analytics and provide support to projects in the capacity of subject matter expert
Translating/interpreting abstract or theoretical information and communicate this in a succinct manner to others with different disciplinary backgrounds
Provide data management consulting to business clients, assessing each client’s needs and developing an analytical plan. Develop models and “what-if” scenarios to demonstrate the range of options and potential impacts available to management and clients
Have ability to deal with massive datasets. Familiarity with techniques to control computer usage
Demonstrate strong expertise and experience with UNIX, Oracle SQL and SAS programming
Experience applying and interpreting financial information to derive impact of business performance would be an asset
Experience with Natural Language Processing, Text Mining and Geospatial data analysis is an asset
Knowledge and experience with Excel, SAS and TIBCO Spotfire is an asset
Have ability to effectively manage multiple projects of varying complexity
Peers at financial organizations, industry associations, outside vendors, research groups, and specialized analysts/consultants
CIBC wide scope across various lines of business representing different products and partner areas including Client Experience, Customer Marketing, Cards, and CIBC Technology, all the channels (TB, ABM, POS, Mobile, OLB, and OTC)
External consulting groups in the area of data analysis and information management to gain insight on industry trends and best practices

Senior Marketing Analyst D R Resume Examples & Samples

Responsible for managing the activation of M&T Bank’s premier sponsorship portfolio including the Baltimore Ravens, Buffalo Bills, and Dover International Speedway, as well as regional sponsorships
Work with partners across all lines of business to ensure sponsored assets are effectively leveraged to meet business objectives; this includes incorporating sponsored assets into advertising, collaborating with business partners to develop unique product offers and executing world class event experiences
Responsible for leveraging best practices across the regional sponsorship portfolio to ensure world class execution, strong ROI and return on objective
Evaluate campaigns for effectiveness in meeting business objectives
Develop and manage campaign budgets
Manage all aspects of the development and execution of each marketing and or communication campaign project from conceptualization through execution and implementation
Analyze results of marketing campaigns and develop recommendations based upon campaign results
Bachelor's Degree, or in lieu of a degree a minimum of 4 years work experience
Minimum of 3 years of marketing experience
Sponsorship marketing experience strongly preferred
Experience leading multiple agency partners
Outstanding relationship management and ability to interact professionally with all levels of management
Ability to thrive under multiple deadlines
Flexibility to work evenings / weekends
Self-starter – can succeed without the need for constant oversight
Inquisitive – must probe internal and external partners to uncover new opportunities and improve existing programming

Bp Senior Marketing Analyst Resume Examples & Samples

Provide primary analytics support to develop and implement marketing strategies/programs for the BP PLCC, Visa and Visa Signature portfolios
Analyze and segment customers by behavior, level of engagement, and profitability to ensure that targeted strategy meets the needs of the customers and the business. Therefore the ability to collaborate with both internal and external stakeholders is a priority
Conduct wing to wing extensive analysis of performance trends and provide insightful business performance reporting. “Wing to wing” can span strategy design, campaign pro-forma, building data and/or campaign files, measuring performance, and presenting results and insights
Conduct Ad-hoc analysis as required, bringing independent thought leadership and value added insights and judgment
Managing regular reporting and dashboards up to 20% of band-width
Bachelor's degree in Economics, Finance, Business, or STEM fields OR in lieu of degree high school diploma/GED and 4+ years of marketing analytics experience in a corporate environment
1+ years of analytics experience in one or more of the following fields: in marketing, portfolio management, product development, or loyalty programs in credit card / consumer businesses, or credit card risk strategy
3+ years of analytics experience in one or more of the following fields: in marketing, portfolio management, product development, or loyalty programs in credit card / consumer businesses, or credit card risk strategy
Master’s degree preferred Strong project management, presentation/communication, multi-tasking, ability to work independently, relationship management skills across a matrixed organization are keys to success
Proven SAS or SQL data mining and/or applicable programming skills
Advanced skills using spreadsheet and presentation tools
Think strategically and ability to identify business opportunities
Demonstrated ability to manage complexity and multiple initiatives
Ability to synthesize/analyze diverse information, develop and recommend strategies

Senior Marketing Director Resume Examples & Samples

Attend key consumer and trade conventions as necessary and appropriate
Communicate, collaborate, and leverage internal knowledge of Zondervan Bibles group
Substitute for Vice President in meetings, etc. as required
Foster a healthy environment for internal departments, external partners and vendors working together
Able to prioritize, manage projects, and meet deadlines

Senior Marketing Analyst Resume Examples & Samples

Analyze and report on test and learn experiments (A/B, direct mail, digital, email testing) for all Nordstrom channels
Design and oversee test and learn experiments for online marketing initiatives
Support the analysis of marketing campaigns through statistical modeling, customer segmentation and profiling, design of experiment, data mining
Provide actionable insights to Nordstrom Marketing through data analytics and synthesize results into succint presentations that aid in senior management decision making
Utilize SAS or other relevant statistical tools for data mining and predictive analytics
Apply expert level statistical and predictive analysis and data modeling on complex digital behavioral data to create actionable information that improve online marketing tactics
Oversee and manage global online marketing reporting, stakeholder interaction and resolve issues as they surface by working cross-functionally

Senior Marketing Analyst Resume Examples & Samples

Minimum 2-3 years hands-on experience with data analysis in a marketing environment
Significant experience using web analytics packages required (Google Analytics, Omniture, Speed-Trap, Tealeaf etc.)
The successful candidate will be an Excel "wizard", able to build complex models and reports
Direct experience of managing digital marketing activity would be preferred
An excellent track record of providing actionable insight to senior management to support critical decisions
Experience with statistical modelling and business intelligence tools would be considered a distinct advantage
Strong problem-solving capabilities and the ability to communicate complex ideas in a simple and easy-to-understand way
Highly numerate and comfortable working across a number of diverse data types
A strong understanding of database marketing techniques
Good overall understanding of web technologies and digital marketing

Senior Marketing Analyst Resume Examples & Samples

Identifies, evaluates and recommends marketing opportunities consistent with product line objectives
Develops business plans to expanding business in key geographic areas
Provides expertise and technical support to Canon affiliates, Dealers and Distributors of Oce Large Format products sold outside the US
Projects business potential in emerging markets
Creates sales and marketing programs to drive sales
Reviews and evaluate Channel partner, customer and market requirements
Defines effective promotions for maximizing sales potential
Coordinates and supports tradeshows within the region
Supports the launch of new products into the region including developing sales tools and training materials
Conducts product demonstrations, educational seminars, sales training, etc
Participates in major account calls to provide product expertise and assist in uncovering customer solution requirements
Gathers market intelligence
The position requires a BS/BA degree preferably in business administration, marketing, or technical field. MBA is desirable
At least 10 years experience within a product management or business development role. Experience as a sales consultant is also desirable
Must have excellent oral and written communication skills
Entrepreneurial mentality and self-starter
Fluent in Spanish and/or Portuguese

Senior Marketing Analyst Resume Examples & Samples

Several years experience performing quantitative analysis, preferably for an internet or technology company
Excellent SQL skills: extensive experience querying large, complex data sets
Programming and ETL experience Preferred
Column Oriented database experience a plus
Experience working with OLAP and OLTP environments
High proficiency with Excel including pivoting capabilities and analysis modules – ODBC sourcing a plus
Working knowledge of basic statistics; experience with R, SAS, MatLab or similar a plus
Good client management skills with a strong grasp of both technical and business perspectives
Proven ability to work in a fast-paced environment, and to meet changing deadlines and priorities on multiple simultaneous projects
Enjoy working in both individual and team settings
B.S. or B.A. in math, economics, engineering or other technical field required; advanced degrees a plus

Senior Marketing Associate Resume Examples & Samples

Drive the strategy and execution of marketing initiatives to support the growth of business in Greater China regions, primarily HK and China
Provide support on the preparation of marketing materials, including but not limited to, factsheets, market commentaries and brochures, etc
Assist with digital marketing campaign and development of social media initiatives
Assist on website maintenance
Organize marketing events and drive other marketing efforts in support of the Greater China business
Bachelors Degree, preferably in Communications, Marketing, Economics, Finance or English

Senior Marketing Director Resume Examples & Samples

Partner with full Bible leadership team to ensure all communication efforts are aligned
Prepare presentations and enable sales delivery of information for all products in all Bible categories
Increase market share and category leadership for HCCP Bibles

Senior Marketing Analyst Resume Examples & Samples

Serve as the primary business liaison from the Analytics team for the marketing organization
Develop reporting processes and determine measures of success based on marketing project objectives
Provide data-driven recommendations to inform our promotional strategy
Compile data for retrospective decks including recommendations and learnings
Meet regularly with stakeholders to establish a reporting plan for marketing teams
Create and distribute reports at appropriate, regular time intervals as determined in conjunction with stakeholders
Work with stakeholders to build Omniture reporting into existing processes
Gain and share insight into customer behavior on the site
Act as SQL expert for our marketing department
5+ years preferred experience within analytics, ideally with past experience in a retail sales environment
Google Analytics expert
Highly competent with Microsoft Office
Flexibility in a fast-paced, rapidly changing, exciting work environment
Ability to serve and collaborate with a range of stakeholders and internal partners, including executives
Omniture superuser with a working knowledge of SQL

Vans Senior Marketing Key Accounts Resume Examples & Samples

Ability to think strategically and act tactically
Strong interpersonal communication
Comfortable in self-starter environment
Ability to work in an open environment with product team and cross-functional partners

Senior Marketing Effectiveness Analyst Resume Examples & Samples

Prior experience with an ad server or demand side platform (DCM, MediaMath, etc.)
Enthusiasm for advertising and for connecting with customers in the digital age
Highly proficient use of SQL for extraction and manipulation of data
Experience working with SAS Base, SAS Enterprise Guide/Miner
Familiarity with (digital) media experiences and trends
Exceptional analytic, strategic, and problem-skills
Ability to multi-task and prioritize in fast-moving environment
Establish collaborative working relationships both internally and externally

SRG Senior Marketing Analyst Resume Examples & Samples

Provide primary analytics support to develop and implement marketing strategies/programs for the Specialty Retail Group (SRG)
Managing regular reporting and dashboards up to 10% of band-width
Bachelor's degree. In lieu of degree, HS Diploma and 4+ years analytics experience
2+ years experience in project management with a focus on presentation/communication, multi-tasking, ability to work independently, and relationship management skills across a matrixed organization
6+ months of SAS, SQL or equivalant
Bachelor's degree in Economics, Finance, Business, or STEM fields
2+ years of analytics experience ideally in one or more of the following fields: in marketing, portfolio management, product development, or loyalty programs in credit card / consumer businesses, or credit card risk strategy
1+ years of proven SAS or SQL data mining and/or applicable programming skills
Experience performing ad-hoc analysis, glean and form business insights under aggressive timelines
Experience synthesizing/analyzing diverse information, develop and recommend strategies

Senior Marketing Associate Resume Examples & Samples

Develops and implements marketing and publicity campaigns for assigned titles
Strong writing skills, including press materials, advertising copy, and communication with authors and agents
Development of print, digital, audio, video advertising
Technical proficiency with marketing tools and programs

Senior Marketing Brand Specialist Resume Examples & Samples

Help plan and execute sponsorship-related marketing programs
Support planning and execution of consumer-facing events
In conjunction with Sr. Director communicate and coordinate as required, with sales/brand teams on retailer-related programs (ex: Events/promotions at Macy’s, JC Penney’s, Kohl’s etc.)
Maintain calendar of “key” events throughout the year
Must be proficient in Microsoft Office software including MSWord, Excel, Access, Outlook, and PowerPoint
Strong Problem solving skills along with an ability to work on multiple projects simultaneously
Excellent project management skills. Must be creative, self-motivated with positive “can do” attitude
Ability to gather information; provide and interpret data
Ability to collaborate with respective departments
Organized and resourceful in critical thinking and problem solving

Senior Marketing Associate Resume Examples & Samples

Manage and execute the marketing campaign calendar
Work closely with editorial teams across offices to ensure timely report release schedule
Make sure all product information is updated in company’s CRM system
Maintain and update report marketing materials for all reports
Regularly post press releases to website and related social media channels
Assist in updating company’s social media presence on Twitter and LinkedIn daily
Help distribute company press releases and manage press requests
2 – 4 years of experience in marketing at a financial services company
Working knowledge of the asset management industry is necessary
Outstanding project and time management skills with strong attention to detail required
Ability to multi-task and to change course quickly as needed
Proven writing and editorial experience
Experience writing press releases and working with the media
Proficient using Microsoft Office (Word, Excel, PowerPoint)
Familiarity with CRM/contact management systems preferred
Preference will be given to candidates with a bachelor’s degree in marketing, marketing communication, or communications

Senior Marketing Director Resume Examples & Samples

Sharpen the Brand's positioning/ perception, while strengthening its connection to athletes, consumers and other sports and fitness stakeholders in India
Contribute to the global strategic planning for the Brand via dotted line into the Senior Brand Director, Emerging Markets and through interaction with global counterparts
Drive implementation of Go-to-Market plans by sub-brand and/or Business Unit, including account plans by Category
Lead and coordinate the alignment of global/local concept priorities and the identification of key business drivers throughout India
Represent the commercial and product needs of India to the Global Brand Concept-to-Consumer team
Constantly analyse business performance and seize business opportunities across India to meet and/or exceed KPIs and financial targets
Lead and steer India range selection and creation process with an aim to optimize efficiency based on the Global range in coordination with the Emerging Markets
Lead and steer the execution of global and local brand and Fitness marketing strategies/concepts and leverage key partnerships
Drive India’s Strategic Business Plan to ensure alignment between Go-to-Market strategies and financial targets
Effectively manage the assigned Marketing Working Budget to win the consumer, increase NPS and optimize ROI
Drive consumer/channel matrix management and ensure India has the proper tools; support to effectively implement the Go-to-Market plan
Provide a clear vision and direction to the India Reebok Brand team and others in India with relevant objectives and KPIs
Strategic thinking and the ability to develop and implement strategy
Broad Marketing experience, with a distinct track record of success and high-level Merchandising knowledge
Strong communication and influencing skills with his/her direct reports, and with all counterparts he/she will have to influence and work with (Sales, Retail, eCom, Finance, Operations etc)
Cross functional experience, across merchandising, marketing, sales and retail, and if possible, Finance
Strong industry knowledge, across divisions—footwear, apparel and accessories—and across all BUs
Expert understanding of Indian consumers, accounts, economic environment and commercial needs
Excel: advanced

Senior Marketing Analyst Resume Examples & Samples

Develop dashboards and metrics creation/analysis
Database creation and data extraction analysis
Collect and analyze customer data, needs and buying habits to identify market opportunity
Evaluate data to ensure the proper strategy is formulated for the services offered by ABILITY
Analysis and forecast marketing and sales trends, based on collected data
Assist Sales Ops with the integration of Campaigns object within Salesforce and Marketo
Modify Salesforce/Marketo integration to enhance functionality
Evaluate add on services to the Salesforce and Marketo platforms
Act as a liaison with Sales and Sales Operations to gain alignment between the departments as it pertains to marketing automation and CRM strategy
Improve Marketo Sales Insights and assist in providing ongoing training
Maintain and organize a growing Marketo instance
Assist in defining campaign success metrics and demand generation goals
Create usable reports detailing performance, trends and forecasts for the Marketing team using Marketo. Revenue Cycle Explorer
Create audience segments in Marketo to assist in Demand Generation efforts
Partner with Sales to optimize lead scoring models
Identify and execute on optimization opportunities for emails, landing pages and Demand Generation programs
Identify and execute on optimization opportunities for Marketo instance overall
Travel Limited, approximately 10%
At least 3 to 5 years of experience working in a sales-driven B2B environment
Bachelor's degree, preferred
Experience working with Salesforce and Marketo, required
Marketo Certified Expert, preferred
Marketo Analytics Specialist, preferred
Salesforce Admin or related experience, preferred
Experience with digital marketing solutions for demand generation and associated best practices
Technical background with a high-comfort level using analytics
Must be able to demonstrate strong project management and organizational skills
Strong interpersonal and listening skills
Effective planning skills with excellent attention to detail
Excellent problem solving and analytical skills, and ability to think strategically and logically
Comfortable working in a fast-paced environment, and processes the ability to juggle multiple priorities

Senior Marketing AD Resume Examples & Samples

Create top quality marketing assets for our websites, social media channels and other media
Lead the design direction and be the ‘gatekeeper’ for our marketing materials
Participate in managing and developing the brands and visual identity of the studio and it’s games
Participate in developing marketing campaign concepts
Manage the project side of marketing art
Work closely with internal stakeholders and external partners to coordinate the production and delivery of marketing materials and to ensure that the visual identity of our brands and marketing art are aligned with the global marketing strategy

Senior Marketing Associate Resume Examples & Samples

Collaboration with marketing managers to identify opportunities, campaign strategy and the framework for measurement and reporting
Management of multi-channel (mail, email, online ads/landing pages, collateral, flyers,) marketing execution (from concept development to delivery) including working across multi functional teams, such as
Strong knowledge of and 7+ years experience in direct marketing/project mgmt is required. Experience should include: Consumer and Mortgage marketing experience; Managing large-scale acquisition and customer management direct marketing programs including mail, email, online and telephone
Agency/vendor management experience
Specific experience in financial services and/or agency-side experience is a plus
Ability to think strategically, but willingness to roll up your sleeves and manage the details of marketing project execution
Strong relationship development and negotiating skills; able to earn respect and trust among internal and external business partners and team members

Senior Marketing Analyst Resume Examples & Samples

Providing analysis and insights for all sales activities and marketing campaigns
Partner with Agencies, Vendors, Data Providers, Campaign Management and Sales teams to determine appropriate testing options and provide recommendations for continuous optimization
Designing research projects, which answer particular business questions
Identifying effect-cause relationships between financial outcomes and marketing actions to raise profitability
Working with marketing management for identifying best-in-class marketing opportunities and completing concept testing
Developing surveys and focus groups to capture qualitative data and market research
Managing market research for determining perceptions, understanding customer needs, evaluating market penetration, analyzing competitors
Managing market segmentation, positioning exercises, targeting as required
Building marketing and sales dashboards, which visualizes fundamental performance indicators across the entire marketing to sales funnel
Completing competitive analysis for maintaining the company competitor advantages
Integrating market research information with the company system to develop new leads
Monitoring and tracking website messaging, competitive advertisements, etc
Identifying and engaging with prospective data partners and vendors for efforts such as predictive modeling, churn analysis and other such algorithm-based intelligence gathering
Providing weekly, quarterly and as needed spreadsheets and reports. (Reports include but are not limited to: email performance, webinar performance, GLP/GRP tracking to contracted rates, PPC and social media reconciliation, weekly status on responses and opportunities, quarterly detailed performance reports for leadership meetings)
Bachelor’s degree in Marketing, Business, Finance, Accounting or related from an accredited institution; Graduate degree a plus
Minimum of 4-5 years of experience in marketing analytics or similar function
Exceptional knowledge of sales, business, and marketing processes
Adobe and web analytics experience required
Working knowledge of Business Intelligence marketing data warehouse systems, including the ability to merge data from various sources and visualize such data via dash boarding tools
Campaign management experience a plus (Marketo, Adobe, Eloqua)
Strong knowledge of SalesForce CRM required
Understanding of integrated marketing communications strategy for lead generation and lead nurturing programs (offline advertising, search marketing, online advertising, social and mobile media, web development, direct marketing, email, etc.)
Curious nature, desire to understand why things are the way they are and how things connect
Strong desire to understand the marketplace, and a willingness for continued learning
Strong business reporting, project management and writing skills
Should be able to develop effective relationships and operate with senior executives
Effective leadership, time management and organizational skills
Strong business acumen, analytical, problem solving, data manipulation and management skills
Must be able to contribute to planning and strategic thinking
Strong computer skills that includes reporting software and business intelligence
Exceptional written as well as verbal communication skills
High level of personal enthusiasm and self-motivation/direction

Senior Marketing Director Resume Examples & Samples

Sets vision for the evolving market opportunities for faith-based fiction for both internal and external constituencies
Constantly innovates HCCP marketing strategy and practice to meet the demands of a rapidly changing marketplace
Exemplifies best-in-industry leadership in partnering with the internal sales force, internal direct to consumer platforms, retailers, media, and with fiction community sites to continue to grow readership for HCCP Fiction authors
Responsible for the organizational structure, mentoring, on-going growth, and overall performance of the Fiction Marketing and Publicity team
Inspires the trust of authors and agents and partners with authors to extend their brand reach and grow their readership
Builds strong peer relationships with marketing leadership throughout HCCP and the broader HarperCollins organization and optimizes internal relationships and resources in support of the HCCP Fiction program
Serves alongside of Fiction Publisher and Editorial Director as the core leadership for the HCCP Fiction team
Maintains an industry leadership position relative to trade and industry media and possesses strong relationships with both Christian and general media outlets
Conceives and implements on-going consumer research and represents the consumer perspective in packaging and positioning for HCCP Fiction titles
Conceives and manages Fiction marketing budget, programmatic budgets and title-by-title budgets
Conceptualizes and implements winning presentations and events for internal sales conference, trade fairs and external conferences
Provides marketing leadership on author acquisitions

Senior Marketing Comm Specialist Resume Examples & Samples

Provides World Class Marketing Client Service Management by creating synergies with internal teams and Academic Partners which empower us to exceed our objectives
Helps to develop, execute and/or provide service management of marketing objectives
Creates buy in from multiple constituents in a collaborative cross-functional environment

Senior Marketing Analyst Resume Examples & Samples

Completes the execution of personalized marketing campaigns (currently direct mail & email; sms, mobile coming soon) using pre-built customer segmentation data and campaign management software
Delivers standard campaign reports on a weekly and monthly basis and to develop new reports as required to support all marketing communications
Establishes and maintains quality assurance procedures to ensure the delivery of error-free marketing communications to our customers and prospects, implemented timely and accurately
Develops and maintains an on-going and detailed understanding of the data which supports the segmentation methodologies in use
Manages the flow of communication metrics (e.g. open and click rates) from the delivery vendors (e.g. email service providers) back into the campaign management system
Acts as a liaison between the business users and IT for campaign set up and overall management using both campaign management solution as well as back end data sources such as CDW
Participates on cross-functional teams to support maintenance & enhancement of personalized marketing
Adopts new technologies; develops and evolves business practices to support all personalized marketing

Senior Marketing Analyst Resume Examples & Samples

Manage and execute single and multi-market, sales marketing pitches and revenue-producing content and digital services proposals for Tribune Content Solutions clients
Lead the content development for core customized sales collateral to ensure client-focused and data-driven insights are prominent
Develop sales packages and related for Tribune Content Solutions content and digital services
Build and maintain strong relationships with sales partners to understand client needs, collaborate on client pitches and manage post campaign marketing logistics such as maintaining a library of campaign executions for use in client and category sales materials
Collaborate across cross-functional teams on content campaign ideation/development
Serve as a marketing expert with an in-depth knowledge of Tribune Content Solutions – the services offered across content and digital and how these can support our potential client partners
Stay abreast of National trends, category insights and data points that position Tribune Content Solutions as a nationally-based thought leader
Ensure strategic consistency and proper representation of Tribune Content Solutions in all sales marketing materials and communication channels
Partner with Creative Lead and provide direction on sales pitches and related material
Partner with Research Lead to gather trends and insights, ensure consistency of metrics and offer custom research and campaign performance for client pitches
Partner with Brand Lead to elevate opportunities for sales assets/material, identify opportunities and provide content based on specific client campaigns and needs
Demonstrate high understanding and usage of our multi-market proprietary and syndicated resources
Attend staff meetings and client sales calls where necessary
Work with our Sales and Marketing partners in a collaborative fashion
Bachelor's degree in Marketing, Communication or related field
5-6 years marketing experience, creating integrated marketing program recommendations
Experience with available media and/or media research resources, capabilities and limitations (Scarborough, CLARITAS, MRI) a plus
Strong digital acumen and familiarity of the digital media landscape
Ability to accurately do basic media math concepts
Innovative and a creative-thinker
Good collaboration, presentation and organizational skills
Detail oriented and able to meet deadlines
Self driven and motivated

Senior Marketing Comm Specialist Resume Examples & Samples

Academic Partner (AP) client management and achievement of goals
Marketing strategy for each program
Provides recommendations in relation to target audience, based on market research and pipeline analysis
Improve student conversion through cultivation activities
Ownership of initiatives and execution within outreach, cultivation and referrals
Co-ownership of execution of creative in conjunction with the Creative Services Team
Co-ownership of creative collateral
Primary marketing contact for Academic Partner, Business Unit CF team and Managing Director
Comprehension of media and channel performance and priorities in order to effectively manage Marketing Manager creative development and project management prioritization
Provide feedback on campaign performance
People Management- including hiring, training, coaching/development of Marketing Managers
4-year degree from an accredited institution in marketing, business administration or related field, OR appropriate combination of education and experience · Minimum of 5 years of experience in marketing, including experience in account management/direction/planning, strategic marketing planning and direct marketing - online and offline · Minimum of 3 years of leading/managing a team of at least a team (2+) of direct reports · Outstanding project/time management and communication (verbal and written) skills · Strategic development and marketing planning orientation · The ability to envision the implementation and measurement of strategy effectiveness · The ability to engage in productive innovation development, bring new solutions to challenges · The ability to analyze and work with numbers (analytics, budgets), particularly as it relates to direct response reporting and analysis · Excellent leadership and management skills, focused on developing team members · Good working knowledge of a variety of online and direct marketing strategies and tactics · Ability to engage in strategic/account planning and develop and apply in-depth product knowledge · Eagerness to learn, willingness to develop, desire to support team, department and organizational development · Strong team player with excellent and proven inter-personnel skills · Willing to work extended hours when required · Ability to anticipate and provide prompt resolution on issues · Proactive, solutions oriented and focused on business objectives · Focused on quality and delivery of results · Ability to develop efficient and effective communication strategies for engaging internal and external stakeholders · High attention to detail and administration · Proficient in MS Office – special emphasis on Excel, PowerPoint and Word (required to create effective reports) · Excellent presentation and negotiation skills · Strong relationship building skills, ability to develop strong cross functional working relationships · High level of professional business acumen

Senior Marketing Associate Resume Examples & Samples

Performs the lead function in graphic design on business development deliverables
Manages graphics in business development deliverables from project inception to project delivery
Creates illustrations, graphics, and concepts that add value to business development materials
Collaborates with Regional/Americas Design and MarComm Teams to drive an integrated approach (design and communications) in business development documents
Communicates effectively with the other Marketing Team member and Project Leads, so that product is delivered accurately, on time and to the internal client’s specifications
Bachelor’s degree in design, graphics or the creative arts
5-10+ years of experience graphic design of marketing and corporate materials
Proficiency in the software listed below with corresponding skill levels

Senior Marketing Associate Resume Examples & Samples

Performs the lead writing role in Business Development deliverables, drafting original content and identifying appropriate text, concepts and salient points that add value
Responsible for the completion of complex Requests for Proposal (RFPs) and client presentations
Controls deliverables from inception to project delivery
Communicates successfully with internal clients during the life cycle of an assignment so that he/she understands the project timeline and requirements
Possesses a comprehensive knowledge of the real estate business that adds value that strategically enhances Marketing deliverables
Accurately researches potential clients and works with Research professionals to capture appropriate supporting data
Handles internal departmental reporting functions
Collaborates with Regional/National Graphic Design and Communications teams to drive an integrated approach (design and communications) in business development deliverables
Only candidates with prior commercial real estate experience will be considered
5-10 years prior marketing and managerial experience preferred
Bachelor’s degree coupled with at least 5 years of business writing experience, particularly proposal writing/presentation creation or other similar corporate marketing/communications experience
Ability to identify critical messages and unique selling points, and clearly communicate them
Ability to contribute strategic concepts for business and project initiatives and successfully execute those concepts
Excellent project management, organizational, and problem solving skills, with a proven ability to implement and enforce procedures
Proven ability to successfully mentor employees
Ability to write proposal text from scratch and to modify standard text to meet the specific requirements of each new assignment
Should be a self-starter and possess a strong ability to lead the writing process and handle multiple projects simultaneously
Demonstrates strong communication, managerial and organizational skills, with an ability to work in a highly collaborative team environment
Excellent written, analytical and oral communications
Ability to thrive in a fast paced, deadline driven work environment
Strong PC skills required. Expert in the use of Microsoft Office package required, especially Power Point. Creative Suite proficiency highly desirable

Senior Marketing & Client Relationships Manager Resume Examples & Samples

Produce and develop a range of high quality marketing materials across a wide range of products, such that they are relevant and informative and develop the brand's positioning
Produce and implement marketing initiatives and high quality campaigns across a range of channels
Responsible for maintaining and updating brochures, website, presentations
Work on marketing projects and product launches; work closely with the investment team to produce ad-hoc pitch books for client meetings
Coordinate content marketing activities in Europe
Work closely with the US and local teams to develop a successful digital strategy
Effectively communicate the company's product offerings and investment philosophy, processes and resources to assist and support in strategically position the firm against industry competitors
Work closely with the broader teams and investment professionals within the firm to thoughtfully leverage their relationships, time and expertise
Ongoing refinement of marketing materials for client communication and prospect inquiries
Ensure that all regulatory and legal requirements and standards are met
A strong understanding of competitive landscape and Market Knowledge
Team player, able to integrate and thrive in a dynamic and fast paced environment and as part of a global division
Understanding of creating and managing SEO/SEM, email, webinar, social media, adwords and display advertising campaigns
Understanding of website management, CRM systems and online lead generation
Basic understanding of statistics, data analysis and databases
Working with other departments at all times in order to help continue the successful growth of the business
Analytical and detail orientated
High level of initiative and ownership
CIM qualification

Senior Marketing Professional Resume Examples & Samples

10+ years of related Marketing experience within an Asset Manager or equivalent industry training and experience
Undergraduate Degree or appropriate combination of training and experience
FINRA Series 7
Experience working with CRM tools (i.e. Salesforce.com)
Experience with implementing marketing programs utilizing Social Media platforms (e.g. – LinkedIn, Facebook, Twitter etc.)
Series 24 & 63
Proficiency is Microsoft SharePoint 10.0

Senior Marketing Insights Analyst Resume Examples & Samples

Assess strategic consumer opportunities that are currently untapped by the system and leveraging consumer research in order to identify new volume and profit growth areas for Sparkling Brands (e.g. new package opportunities)
Steward the development and implementation of insights, research processes and procedures that benefit both the Sparkling Brands as well as the entire Business
Oversee all Sparkling Brands research initiatives and ensure they deliver against business needs
Establish and maintain a Brand/Consumer/Competitor knowledge base to support consumer and business strategies through Marketplace Intelligence
Work with the Business Planning Team to facilitate management decision guidance by developing and testing hypotheses based on business knowledge (quantitatively and/or qualitatively)
Ensure global/BU learning’s and trends are reviewed and shared across the stakeholders within the System
Support the development of business unit’s Business Plans and Strategic Management Reviews for Sparkling Bands
Analyse and interpret research results to deliver against Sparkling Brands business needs
Negotiate contracts with third parties in order to provide the Company with necessary marketing opportunities and services
Lead the development of research capabilities and understanding within the brand team
Assist Head of K&I in driving Research Management within the Business Unit
Help to Identify, Modify and Implement Research Tools
Monitor Implementation of Research Process
Support Insight Development
7-8 years work experience, 4-5 years as a Research Manager in FMCG or Consumer Research industry

Senior Marketing Associate Resume Examples & Samples

4+ year – Marketing /Brand Management
Self-starter - strong sense of urgency and initiative
Strong Power Point, Excel, Word skills
Excellent product sensibility and market awareness
Comfortable interacting and communicating with Senior Executives

Senior Marketing Analyst Resume Examples & Samples

Act as a consultant to field marketing and functional marketing teams, understand reporting requirement and to integrate and analyse data from multiple sources
Work with the Senior Marketing Management team to set the Marketing KPI targets for the region annually and report on these regularly
Build a marketing dashboard across multiple data sets that visualizes KPIs to provide insight and drive business decisions
Work closely with the Digital Marketing SME and Marketing Operations SME within the Demand Center team
Produce campaign data by creating innovative database queries and extract reports
Provide input and innovative suggestions to identify direct marketing opportunities
Analyse data and produce reports to gauge customer and prospect engagement, determine campaign effectiveness and suggest improvements
Work with Marketing Team to develop useful insights and presentations for senior management
Report on APAC marketing activities from Eloqua and SFDC with a view to supporting the regions in understanding the effectiveness of different types of activities and calculating Return On Marketing Investment (ROMI)
To be APAC’s point of contact (both with the global team and the APAC team), for data quality management, funnel metrics and SFDC/Qliksense reporting
BS degree in Statistics, Marketing or related field
Minimum 5 years data analytics experiences
Preferred experience in CRM tools like Salesforce and Data Visualisation tools like Qliksense and Marketing Automation tools like Eloqua
Experience and understanding of marketing and sales processes in a B2B channel driven environment
Experience developing, executing and tracking successful lead generation and direct marketing campaigns

Senior Marketing Director Resume Examples & Samples

Proven success in developing marketing plans, budgets and forecasts that support business needs and objectives
Excellent knowledge of marketing discipline including direct response, one-to-one and general , digital and social media
Bachelor’s degree
Will be required to secure NASD Series 6 and 63 registrations
Travel: – 30%
Consumer Marketing background
Strong interpersonal and relationship skills
Critical thinker and self-starter who is willing to work proactively to identify key business priorities, opportunities and threats, and work across teams to implement the necessary solution
Must embrace the culture and values of TIAA
Organized, high-energy individual capable of working in a fast-paced and fluid environment; understanding of when to operate with urgency and/or escalate matters
Strong relationship management, team building, presentation and communications skills that establish trust, credibility and respect
NASD Series 6, and 63 registrations

Senior Marketing Associate Resume Examples & Samples

Creation of sales presentations
Creation of marketing brochures
Collateral/Case Studies/Information Sheets/Business Intelligence/Analysis
Service Proposal Production
Maintain Service Proposal Library
Social Media Marketing and Cross Selling Assist PDS with Sales Packages as necessary
Proofread all materials and deliver quality client-ready products by given deadlines
Collect data on market/industries and competitors
Use contact system database to produce target lists
Maintain and update presentation database
Maintain Client/Prospect database for events and mailings. Assist with special projects as needed
Support staff with their prospecting efforts and maintain prospecting/backlog report
A four year degree in Business or English
Two – Four years of marketing experience
Strong computer skills. Understanding of graphic design. Strong time management skills. Excellent written/verbal communication skills. Outstanding customer service skills. Knowledge of PowerPoint, Photoshop and InDesign
Ability to understand business objectives and translate them to effective marketing messages

Senior Marketing Analyst Resume Examples & Samples

Assist the West Division Marketing & Analytics team in creating and maintaining long term and short term analytics and solutions that supports strategic decisions with insights and recommendations to achieve business objective
Partner with Marketing groups, specifically Multi-cultural Marketing team, to identify key strategic areas of focus requiring tracking, reporting and analytic support necessary to evaluate performance
Manage the creation and maintenance of analytic, research and reports to help provide insight measurement for sales and marketing strategy including Hispanic Dashboards and Reports
Works and communicate effectively with Sales & Marketing and cross- functional leaderships on research and analysis
Demonstrates ability to ask probing, thoughtful questions to solve issues and provide recommendation
Requires ability to write SQL queries to extract data from CSG billing system, Rosetta EBI database and marketing COMET. Knowledge of Tableau is a plus
Requires knowledge and understanding of CSG billing system, its standard reports as well as WODM and other standard tables available through the billing system
Requires advanced Excel skill including some VB scripting Macro development Pivot Tables and advanced lookup functions
Utilize marketing database and analytical tools to enhance understanding of customer behavior and identify target segments for marketing efforts
Supports maintenance management and accuracy of the departmental databases
Understands and applies various statistical concepts, research data, standards, and practices
Participates in meetings, training programs, and conferences as directed
Reviews types and sources of purchased market research data and recommends purchases to Marketing management
Makes recommendations based on analysis and findings

Senior Marketing Activation Manager Resume Examples & Samples

Defining marketing information data needs
Performing opportunity and other analyses
Developing, leading, implementing and monitoring marketing programs and projects, including maximizing resources and budget
Developing and distributing appropriate communications
Tracking and analyzing results

Senior Marketing Analyst Resume Examples & Samples

Advanced expertise in utilizing complex analytic techniques within the retail industry
Ability to multitask and manage multiple projects at once
Proficient in data mining software such as SQL or equivalent
Advanced capabilities in extracting and manipulating large data sets

Senior Marketing Analyst Resume Examples & Samples

Define and build the Marketing Analyst role for StubHub
Provide data based market sizing that will help drive business strategy
Determine the proper metrics to measure marketing and channel effectiveness
Combine data across analytics, insights, marketing and product channels into a holistic view
Build data templates to enable ongoing reporting of analyses and tracking of performance
Communicate effectively both verbally and in writing across all levels of StubHub
Pull together multiple data sources to identify and coalesce strategies for marketing efficiency and efficacy
Work through goals, benchmarks, and assessment of marketing goals and measures

Senior Marketing Associate Resume Examples & Samples

Work with cross line of business stakeholder’s as well internal/external creative agencies to develop and deploy email campaigns, display ads, landing pages and other digital programs
Conduct day-to-day activities with other departments and business counterparts within Marketing, List Management and other stakeholder groups to execute and implement digital campaigns
Working with the stakeholders, review web analytics and email performance data to drive marketing decisions based on customer interactions, online behavior and conversion data
Minimum 3+ years of digital marketing experience at either a creative agency or large in-house creative agency is preferred
Must have prior knowledge of digital marketing channels, with specific experience creating and managing email campaigns
Knowledge of email best practices is preferred
Strong analytical, problem solving and planning skills – previous experience generating campaign metrics is preferred
Creativity and innovation focus with an eye on constant, measured improvement

Senior Marketing Analyst Resume Examples & Samples

Develops measurement strategies and analytical solutions
Provides ad hoc reporting and analysis as required by the marketing organization and business unit
Identifies gaps, trends and business opportunities and then effectively communicates to key stakeholders
Provides business planning and analytics (e.g. financial pro formas) and recommends strategies to improve ROI and performance of marketing initiatives
Assists in the preparation and coordination of the Marketing budget; business planning; forecasting and trend analysis
Tracks and reports on marketing financial indicators. Tracks and reports on other key performance indicators on a monthly basis. Creates and supports management dashboards
Coordinates efforts across multiple organizations
Has the ability to synthesize large amounts of data, identify critical insights, and formulate recommended actions
Goes beyond descriptive analysis to more sophisticated insights and recommendations
Performs other projects as assigned by manager
5 to 7 years related experience
Analytical skills and understanding of Marketing, Finance and Business reporting
Ability to work with advanced features of Excel, Access and PowerPoint
SQL/SAS preferred
Insurance knowledge is a plus
Experience with Heat Mapping software is a plus

Senior Marketing Exec Resume Examples & Samples

Develop annual marketing plans for the Country Life brand to drive copy sales at the newsstand and increase subscriptions
Work with external partners to increase awareness of the Country Life brand to the right audience
Manage the brands attendance at key events throughout the year
Work with the Digital Editor to market the content on countrylife.co.uk
Develop revenue generating brand extensions
Work closely with the advertising teams in delivering enhanced advertising campaigns for key advertisers
Develop plans and implement marketing activity to drive footfall at our event ‘Field & Country Fair&#8217
Complete regular administrational tasks including; newsletter creation, invoice processing and social media marketing
Event marketing and management
Proven track record in brand marketing
Experience in building and nurturing relationships with partners
Proven track record in developing commercial opportunities
Experience of working with commercial teams to create bespoke advertising, affiliate and sponsorship opportunities

Senior Marketing Director Resume Examples & Samples

Management of advertising, sponsorship and partnership strategy and budgets
External communications, including media and PR activities
Ensuring consistent application of client's Brand in the market
Production and dissemination of thought leadership and marketing materia
Maintenance of digital presence and oversight of social media activities
Graphic design and video production
Internal and external events
Relationship network programmes including Alumni and Multipliers

Senior Marketing Associate Resume Examples & Samples

Bachelor’s degree in Journalism, Communications or Marketing, preferred
Three to five years of related experience, with an emphasis on marketing
Very strong writing, editing and proofreading skills
Strong verbal communication skills
Strong creative skills and knowledge of design and print production
Skilled in Microsoft Office applications (Word, PowerPoint, Excel) and InDesign
Understanding of and commitment to client service
Ability to provide art direction
Assertive, with an independent work style

Senior Marketing Associate Resume Examples & Samples

Develop project management plans to meet objectives; assist in the development of strategic marketing plans; track, measure, and report on results
Coordinate and execute a wide range of marketing tactics and initiatives to support strategic marketing plans
Bachelor’s degree in marketing, communications, English, journalism, or related field required
Minimum of 3 years of marketing project planning and execution experience required, professional services environment preferred
Hands-on experience with Adobe Creative Suite programs, Salesforce.com, and business-related social media strongly preferred
General understanding of digital marketing and marketing automation concepts
High-level verbal and written communication skills required
Must be able to communicate and work well with all levels of staff and management in a collaborative, fast-paced, practice-focused environment
Strong attention to detail is essential
Professional, diplomatic, adaptable, organized, creative, and able to manage multiple project requests simultaneously and in a timely manner

Senior Marketing Associate Resume Examples & Samples

You are looking for your next challenge that will allow you to drive business growth through strong collaboration with industry specialized teams
You enjoy the idea of growing both personally and professionally within a business that appreciates dedication and hard work
You strive to work in a collaborative marketing department that offers specialized resources to enhance your knowledge and skillset
You desire a role where your marketing knowledge and initiative will be leveraged to explore new opportunities for business growth
A proactive minded marketing leader who understands the implications marketing has on driving business goals
A marketer with strong communication skills in order to work collaboratively with partners to generate business growth
Someone who is able to develop strong industry and competitive research and make sound business recommendations based on information obtained
A competitive spirit who will thrive on the challenges of marketing business to business
Someone who can efficiently execute detailed marketing plans focusing on a specific region and industry
A marketer who enjoys staying on top of the most recent trends and best practices in order to provide feedback as it pertains to our business goals
A detail orientated team member who can manage multiple competing priorities and can easily progress from one marketing initiative to the next
An analytical mind that understands the importance of maintaining accurate marketing databases
Someone with a strong attention to detail who loves tracking marketing successes
A Bachelor’s degree in marketing
A minimum of 3 years of marketing experience
Requires professionalism, organization, creativity, and ability to manage multiple project requests simultaneously in a timely manner
Ability to leverage marketing knowledge to work independently on detailed marketing tactics
Excellent communication skills both internally and externally
Microsoft Office Suite skills
Prior experience with Adobe Acrobat, Photoshop and InDesign would be a plus

Senior Marketing Analyst Resume Examples & Samples

Develop and leverage deep understanding of the client’s customer data
Collect and document business requirements for new marketing campaigns to be used as input to reporting and/or analytical deliverables
Develop and maintain Tableau reports to support program and campaign performance
Manage multiple projects and deliverables
Bachelor's degree in Business, Marketing, Economics, Mathematics or other related field, and
Five or more years related experience in marketing analytics or operations, or
Experienced using SAS to create analytical findings that are communicated to a non technical audience

Senior Marketing Developer Resume Examples & Samples

Ability to lead global team and possess influencing skills to negotiate roadblocks, manage risks and handle issues independently
Experience in Web Technologies like HTML(HTML5 is a plus), CSS, XML, XHTML, AJAX, JavaScript, JQuery, JSON
Application administration/configuration and experience with SaaS
Knowledge of Agile methodologies

Senior Marketing Analyst Resume Examples & Samples

Excellent oral and written communication skills. Expert in summarizing and presenting key details
Specialized expertise in a broad variety of marketing concepts, practices, and procedures
Strong analytic and critical thinking skills
Expert in leading market research projects from start to finish
Expert in database and analytic tools such as Microsoft Access and Excel
Working knowledge of Tableau or Qlik, Google Analytics, Alteryx, R, SQL, and/or SAS is preferred

Senior Marketing Analyst Resume Examples & Samples

Boosting Content:Identify opportunities to boost valuable and unique pieces of content from our properties. Illustrate the reader segments that would be most likely to benefit from that content, and pair that with other recommendations like ideal channels and times of day to reach those users
Experimentation:Coordinate tests that provide even more data about user cohorts’ engagement with our content, expanding our intelligence beyond what usage dashboards report. This work could include understanding how to best write messaging, select accompanying videos and photos, schedule posts, etc. In each case, the Senior Marketing Analyst will formulate a hypothesis and test structure, and then collaborate with Content Optimization and Audience Development colleagues on execution
Performance Analysis: For all recommendations above related to customer cohorts, content optimization, monetization opportunities and experimentation, the Senior Marketing Analyst will track performance, publish and present detailed results, maintain a library of findings, and answer questions from colleagues
Technology Partnership:Partner with data scientists in the Technology organization on the creation and enhancement of data dashboards. This means the Senior Marketing Analyst should seek Technology’s tutelage to fully understand the sources and meanings of data; define requirements to Tech for new data needs; work with Tech on vetting vendors that can provide even more data or easier access; and engage in everyday collaborations to improve our effectiveness
Special Requests:Fulfill ad hoc requests for analyses from tronc colleagues in our Newsrooms, the Content Optimization group and the Audience Development group
BS in Statistics, Math, or a Business discipline with a strongly quantitative foundation
3-5 years’ experience in an analytical role, with proven ability to translate insights into action

Senior Marketing Platform Developer Resume Examples & Samples

Develop and manage project scope, requirements and tasks in collaboration with UX, Content and project management and lead discussions with internal teams, Marketing partners and internal stakeholders to project specific activities
Be involved in the planning process to enhance the solution through technology and identify potential risk areas based on various factors such as timeline, budget, technology constraints, etc
Create technical architecture and design to meet the project requirements and client infrastructure and present it to stakeholders
Develop the implementation framework and help with setting tools and technologies required for the implementation
Drive code review process to ensure deliverables are of highest standards
Drive evangelizing technology offerings, initiatives, and principals both within Marketing and Technology groups
Nurture a strong sense of innovation, create a strong culture, and motivate employees to perform at their best
Research emerging/alternate technologies and develop solutions that will help sell innovative ideas to clients
Keep up with the proliferation of devices, operating systems and APIs require technical passion and innovation that is necessary in candidates for this role
Identify new skills, training opportunities and technology partnerships based on company and industry direction
Monitor development activities, timelines, and project progress to ensure scope and timeline are within budget, being tracked and met effectively
Drive code review process to ensure deliverables are of highest standards and ensure the team understands the importance of testing, automation, and business impact of production errors
Set, measure and report website performance measures
Determine platform solution best supportive of business objectives
Additional development, platform and lead support as needed
Bachelor’s degree or higher in Computer Science or a related discipline; Master’s degree a plus
Ability to dive into any level of the tech stack and excel
Examples of building dynamic applications; experience as project tech lead preferred
Extensive experience building web applications using HTML5, CSS, and JavaScript
Experience with frameworks such as React, Angular, or Backbone
Strong architectural knowledge, including a keen understanding of what it takes to build highly maintainable systems
Solid grounding in Object-oriented software architecture and design patterns
Extensive experience with Git and using pull requests for code review
Experience with relational and key-value databases such as MySQL and Redis
Experience with REST and JSON APIs, and an understanding of how to build applications that serve and consume these sorts of APIs
Experience with Style Guide driven development
Experience with continuous Integration framework, complete with unit and integration testing
Experience within and creating automated testing in deploy workflow
Experience writing applications using Test Driven Development
End-to-end understanding and appreciation of a software product's lifecycle
Experience building mobile applications is a plus

Senior Marketing Resume Samples

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