Senior Marketing Specialist Resume Samples

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M Kulas

Maximillian

Kulas

25099 Gislason Pike

Dallas

+1 (555) 441 5638

25099 Gislason Pike

Dallas

Phone

p +1 (555) 441 5638

Experience Experience

San Francisco, CA

Senior Marketing Specialist

San Francisco, CA

Leuschke-O'Connell

San Francisco, CA

Senior Marketing Specialist

Works in partnership with business leaders, sales, product management and relationship management, compliance and legal to develop and execute plans
Work with Marketing Analyst to monitor and analyze inbound lead performance in order to understand what is working and not working
Liaises with managers in sales, marketing, and brand management to develop campaigns that will help them achieve their sales goals
Manage internal customer communications, to include development and management of a marketing calendar
Update sales and product collateral, including management of portals, working with product management, sales ops, and offer teams
Create and execute detailed plans for upgrading existing features, adding new services and features, and/or establishing new products and applications
Work with internal and external stakeholders to create and execute strategic partner marketing campaigns while utilizing and optimizing partner MDF funds

Dallas, TX

Senior Marketing Specialist APJ

Dallas, TX

Wisoky-Haag

Dallas, TX

Senior Marketing Specialist APJ

Continuously monitor, analyze and provide recommendations to improve the operational process
Perform other duties as assigned
MDF BP Template and Planning Process Management
Partner Mktg. Ops Share Point Management
OEM MDF Budget: end to end management / Reporting
Liaise with stakeholders, help them implement quarterly planning, uploading, tracking in Templates and Tools
Sponsorship Tracking for APJ Flagship events, like vForum

present

Houston, TX

Senior Marketing Specialist, Machineq

Houston, TX

Yundt-O'Keefe

present

Houston, TX

Senior Marketing Specialist, Machineq

present

Creates media schedules and manages copy rotation
Coordinates and leads the design and copywriting of marketing communication materials including direct mail, brochures, web content, sales letters, flyers, newsletters, newspaper, radio and TV advertising, and other projects
Assists in the development and implementation of internal Marketing Communications plans. Conducts research for implementation of media plans
Works with internal resources to determine best targeting practices for various advertising tactics
Oversees work of outside vendors to assure timely and accurate project completion
Coordinates multiple priorities while meeting simultaneous deadlines
Maintains the Company's brand identity standards and ensures ongoing brand awareness and consistency in all creative materials

Education Education

Bachelor’s Degree in Marketing

University of California, Los Angeles

Bachelor’s Degree in Marketing

Skills Skills

Good analytical capabilities, able to obtain information from a variety of sources including strong Excel skills and ability to pull data from databases
Strong organizational skills and attention-to-detail with the ability to multi-task and prioritize well in a fast paced, dynamic work environment
Strong Project Management skills and ability to develop and execute highly complex project plans
Ability to change priorities and respond quickly during urgent situations, while remaining calm, focused, professional and effective
Comfortable dealing with detail and complexity but able to see the big picture and think strategically
Ability to travel and exhibit at events/trade shows professionally
Strong project management capabilities, including the ability to accurately specify project timeframes, dependencies and risk factors
Ability to present and communicate ideas in written and oral form at all levels of the organization. Also seeking good visual communication skills
Ability to work in a fast-paced and changeable environment
Strong data evaluation skills, with the ability to extract and interpret data from various sources to offer creative marketing solutions and business decisions

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Senior Marketing Specialist Resume Examples & Samples

BS/BA in related field or equivalent experience
Strong organizational skills. Strong verbal and written communication skills
Ability to multi-task and operate in fast-paced environment. Detail oriented and accurate
Flexibility and ability to re-prioritize and respond to changing demands
Proficient computer skills (Excel, Word and PowerPoint)
Proficiency with MAC computer, specifically INDesign program is a plus

Senior Marketing Specialist Resume Examples & Samples

University degree or college diploma in business, marketing or related field
Minimum of 5 years' experience in a marketing, statistics, engineering, computer science, information science, social science or business-related fields with technical and project management skills
Strong project management, business writing and reporting skills
Experience planning and managing projects or marketing/sales campaigns
Very strong attention to detail, including ability to find and fix minute errors
Strong Microsoft Office skills (Outlook, Excel, PowerPoint, Word) and familiarity with Adobe products
Customer service/team player orientation
Ability to work overtime, as needed
Experience with Google Analytics, SiteCatalyst, Adobe CQ5, SalesForce, Eloqua a plus
Exceptional knowledge of digital marketing, sales and business processes
Self-motivated and self-starter with the ability to seek out creative solutions
Ability to develop strong relationships and work with senior level executives
Solid business acumen, management analytical and problem-solving skills
Effective time management, organizational and leadership skills
Cable and/or telecommunications experience a plus
BA, BS in Advertising, Business, Communication or Marketing preferred

Senior Marketing Specialist Resume Examples & Samples

Collaborate with cross-functional teams, including Marketing Operations, Business Development, Channel Marketing, Regional Sales and Cloud Overlay sales teams
Act as primary point of contact for nurture engagement planning efforts for a multitude of defined market segments
Assist in the development of marketing themes, messages and offers
Create and oversee updates to project plans, calendars, timelines and tracking documents
Spearhead communications to prospects, customers, internal stakeholders (Sales, Corporate PR.)
Provide intelligence about competitors based on their tradeshow attendance related to products, pricing, messaging and promotions
Provide pre, post and during show counsel and coordinate with various product and sales managers to devise planning and tactics for events
Analyze performance against acquisition and conversion goals, determine why programs failed or were successful, and continually make and implement recommendations for optimization
Support corporate-sponsored activities, such as customer/partner conferences, sports events, tradeshows, regional events and other ad-hoc activities (some travel required)
Help define and oversee NaviSite's presence at tradeshows/events, including booth design, creative/images, messaging; make recommendations for required marketing collateral, giveaways; inclusion in event guides; exhibitor logistics; booth staff scheduling; and related activities

Senior Marketing Specialist Resume Examples & Samples

Drive cadence with APJ Service Provider sales and marketing leaders to prioritize key/focus Service Provider(s) for marketing investments via business case reviews
Engage with strategic Service Provider(s) as required to support/create case studies and videos with messaging which will evangelize the VMware hybrid cloud strategy as delivered through the strategic Service Provider(s)
Service Briefs
Web copy for customer, Service Provider and sales force websites/portals
Campaign Content and Web Copy
Press release copy
Work with VMware PR and Analyst teams as needed to review/validate strategic Service Provider news and include Service Provider offerings where appropriate in VMware news
Represent and embed strategic Service Provider(s) value proposition into broader VMware marketing and campaigns ecosystem - including regularly scheduled product launches, customer and channel targeted newsletters, key sales and customer events (e.g. VMworld, PEX and other major events) as appropriate; leverage VMware demand generation campaigns by corporate, field and channel marketing teams to effectively embed Service Provider(s) messaging into planned marketing initiatives and demand generation activities around the world as appropriate

Senior Marketing Specialist Acc Resume Examples & Samples

Provide tactical project oversight in the successful execution of marketing deliverables in support of Planners and Strategists who seek to develop programs and tools that are showcased in sales opportunities and offered to existing clients
Provides perspective and feedback in on specific projects as they are designed for different audiences (mainly for individuals, but occasionally for retirement plan sponsors and financial advisors) and deployed through the appropriate marketing channels
Provide input into Marketing Strategy and Marketing Operation Plans developed by business partners, specifically around priorities, scope, timing and resources available
Acts as the Project Manager, overseeing and managing all internal partners in creative, content development, production, and digital media to ensure successful execution of key strategy efforts- on time, on budget and at the quality promised
Implement project plans that support the go to market strategies
Contributes to the writing of creative brief documents and understands the deliverable and goals of the project or campaign
Understands and leverages Marketing processes/ procedures and tools to accomplish tasks
Highly organized with the ability to prioritize and traffic multiple projects and demands to ensure efficient and effective project completion
Strong facilitation and communication skills required
Minimum 5 years work experience preferably in Financial Service Industry
Bachelor's degree or equivalent work experience required; advanced degree preferred
Demonstrated project management skills with the ability to facilitate project workflow using project management workflow tools
Organized with the ability to prioritize multiple projects
Demonstrated ability to work both independently and as a team
Ad agency and/or advertizing, marketing consulting experience desired
Experience with creating educational materials/tools about investing for individuals a plus
Ability to traffic the project workflow to achieve results
Ability to work well under pressure and to easily adapt to changes in priorities to meet marketplace and business needs
Some understanding of marketing, sales and product development culture
Superior oral and written communication skills, ability to translate complex ideas into clear and simple format

Senior Marketing Specialist Resume Examples & Samples

Individual will be expected to quickly educate themselves on related advisory and business technology and services offered through the firm and integrate into messaging and training for advisors
Creation and management of internal-use newsletter for consultants. Will lead team that manages and sources content, design leadership, and drives the project to completion
Leader on team in reporting metrics. Will work with Business Analytics teams to calculate, report, and distribute appropriate reporting metrics
The role will become a subject matter expert on advisory platform functionality and key components
Support of various event-related activities. This may include helping review content, creating agendas, and helping coordinate the delivery and distribution of supporting materials. There may be occasional logistical and event planning help required by this position
Works closely with the Advisory and Funds Product Management team to ensure coordination and promotion of platform enhancements, changes, and notifications to the appropriate audiences
Minimum of 3-5 years of industry or related experience
Excellent grammar and communication skills

Senior Marketing Specialist Resume Examples & Samples

University degree in commerce or business administration or related experience. Prefer 2 to 3years experience in the financial services industry and/or Marketing
Proven, advanced written and oral presentation skills; experience presenting to senior-level managers
Must have strong marketing, analytical, project management, communication and organizational skills
Bilingualism (French/English) is an asset. Requires strong PC skills including Microsoft Office

Senior Marketing Specialist Resume Examples & Samples

BA/BS degree is required or equivalent
Must have 4 to 5 years related experience
Attention to detail and ability to manage projects, including multiple supporting team members, on a tight timeline
Pro-active attitude focused on getting things done and meeting goals
Forward thinking, anticipating challenges and solving for them before they happen
Strong communication, presentation, and copy writing skills
Ability to understand product, the target consumer and the competitive market and craft unique multi-channel marketing strategies to reach them
Analytical mindset and the ability to crunch data to determine what worked, what didn’t and how we improve
Experience managing retail, CRM, digital, PR, media/advertising and social projects
Skills include competency in PowerPoint, Excel and Word

Senior Marketing Specialist Resume Examples & Samples

Run day-to-day affiliate marketing program
Build and foster influencer community
Drive influencer strategy and execution
Creating and optimizing various marketing campaigns and programs
Agency management experience a plus
3+ years relevant experience managing marketing campaigns (affiliate marketing and influencer campaigns a plus)
SQL and Tableau experience, a plus

Senior Marketing Specialist Resume Examples & Samples

Three years of health-care marketing experience is required. Five or more years of experience with increasing responsibility is preferred. Academic healthcare experience is recommended
Demonstrated knowledge and experience with project management, marketing strategy, vendor management, creative services (writing, copy editing, graphic design) and other communication applications
Proficiency in Microsoft software and interactive technologies is preferred
Demonstrated ability in building/developing relationships, thinking critically and public speaking is required
Proven ability to analyze situations, define objectives and develop short- and long-term strategies to fulfill them is necessary
Skilled in writing and editing
Proven self-starter who earns the respect of others by carefully listen and presenting productive responses and/or results
A Fire and Safety card must be presented upon hire or must be obtained at our facility within the first 30 days of hire and maintained by renewing before expiration date

Senior Marketing Specialist Resume Examples & Samples

Bachelor’s degree or equivalent, minimum 8 plus years in marketing capacity
Strong channel marketing focus
Excellent verbal/written communications skills
Computer skills required including Microsoft Office, Adobe Illustrator, Desktop publishing and proficiency in internal platforms
Moderate travel as required

Senior Marketing Specialist Resume Examples & Samples

Tactically execute on high-level strategies to grow and optimize the native and paid social channel
Provide direction and management of emerging native and social products such as dynamic product feeds and user-generated content
Proactively research product issues and formulate actionable solutions
Compile, analyze, and track data to aid in decision-making and optimization of campaigns
Liaise with the broader Marketing organization, product teams, etc. as needed to drive native and paid social initiatives
Execute ongoing performance testing of such things as ad copy and landing pages
Contribute to the development of the overall native and paid social marketing strategy and processes
Other ad hoc projects as determined by acquisition team including beta testing new products with partners
4+ years of related experience required
Ability to work autonomously, research conversion issues, and formulate tangible solutions
Proven ability to manage multiple projects from start to finish, and deliver measurable results
Background in online advertising or eCommerce preferred; willingness to learn required
Solid analytical experience and aptitude; passion for using data to make decisions
Skilled with MS Excel; experience with SQL a strong plus
Desire to think outside-the-box and identify creative solutions

Senior Marketing Specialist, Portfolio Resume Examples & Samples

Managingteam calendars, templates, and deliverables to ensure marketing assets aredelivered on-time and with excellence
Openingjobs in project management system, assigning tasks, ensuring delivery
Collaboratingin building strategic marketing plans for the Americas, APAC and EMEA regions
Contributingto the development & execution of new, better, different social &experiential programs
Developingand executing integrated global marketing programs
Optimizing& ensuring quality and brand fit of regional marketing proposals andexecutions, including blogger/influencer programs, social programs, in-storePOS executions, roadshows, and events
Consistentlyimproving our tools & processes
Analyzedata, synthesize learnings, make recommendations for improvement
4-6 years experience in marketing, brand management or strategy roles
Bachelor’s degree in Marketing, Business or related discipline; MBA a big plus
Solid communication, negotiation and relationship building skills

Senior Marketing Specialist Resume Examples & Samples

Communications are well conceived, responses are appropriate, writing is clear and concise, and content and tone are consistent
Collaborate with brokerage team and or branch to develop unique strategies and creative approaches on projects so that the written and artistic messages are successfully integrated and carry a consistent theme
Implement and maintain a high standard of design, format and production, adhering to national design standards
Liaison with photography vendors and responsible for all outside printing and production vendor relationships
Production of print materials include production of print material including copying, collating, binding, and delivering final copies of materials
Oversee and ensure high quality products with custom covers, tabs, and similar packaging elements for proposals, presentations, and offerings
Layout, edit, and Publish proposals, presentations, and offerings
May prepare promotional brochures and announcement cards
May manage Broker Flyers and establish URL links for web distribution
Run basic financial analysis using ProCalc, Excel or other financial package or templates for use in presentation materials
Bachelor’s Degree, or equivalent experience, required
Minimum of four years’ experience with Desktop Publishing and/or other marketing graphic design systems
Expert levels in MS Word, Excel, PowerPoint, and the Internet
Proficiency in Quark Xpress, Illustrator, PhotoShop
Basic knowledge of real estate
Proven ability to write completed marketing products
Consulting experience preferred
Capable of meeting stringent deadlines
Flexible work schedule that allows for overtime when necessary
Competency/knowledge in technology systems preferred
Ability to troubleshoot software problems and recommend or create solutions preferred
Ability to work in team environment as well as work independently when required

Senior Marketing Specialist Resume Examples & Samples

The Senior Marketing Specialist, Sponsorships and Events is part of the Enterprise Marketing Team and has primary responsibility for executing program logistics of all Enterprise owned and sponsored events, tradeshows, the Achiever’s Cup national sales incentive program, the Customer Advisory Board program, and other events under the management of this team
This role is responsible for the following critical functions
Execute marketing plans and programs for the National Events calendar
Manage all asset related ticket allocations and inventory distribution
Provide onsite support of sponsored events
Coordinate event related needs with vendors to secure appropriate assets
Manage requests and distribution for TWCBC ticket assets
Assist in the planning and execution of the national sales incentive program marketing plan and pre-event logistics
Coordinate logistics for the Customer Advisory Board program, including communications, pre-event materials and logistics
As needed, develop content for related websites and pre and post event communication materials
Excellent attention to detail and deadlines
Experience working successfully with vendors and agencies
Excellent written, verbal, and interpersonal communication skills across a geographically goup of team members and constituents
Flexibility and ability to work successfully with all levels of employees from Assistants to Executives
Strongly self-motivated and able to work with minimal supervision, yet prefers to work as part of a team in a collaborative manner
Ability to handle multiple projects simultaneously and rapidly switch priorities based on broader business environment and need
Four-year college degree with or equivalent work experience is required
Experience in Marketing and working in a business to business environment
Experience working on hosted/hospitality events

Senior Marketing Specialist Resume Examples & Samples

Develop and conduct marketing training for field management and financial professionals (e.g., boot camps, fast start meetings, experienced hire training, etc.)
Manage marketing collateral through the creative process with excellent project management skills. This involves collaborating with managers, senior leaders and graphic designers on material development and handling the subject-matter and marketing review process
Marketing technology and systems support
Program manager for eRelationship and responsible for vendor management for Identity Branding
Development of financial professional branded materials (e.g., announcement cards, letters, bio card, personal prestige brochures)
Creation of print, digital, television, radio and web banner advertising
Maintenance and development of non-product seminars used as part of the Financial Education Series, Pathways and Prudential Advisors Onsite programs
Active participation in various projects and ad hoc assignments as requested
Work as a team player to support overall organizational goals and partner with internal stakeholders, including but not limited to, U.S. Business Marketing teams, Global Communications, Advertising, Legal and Compliance
Bachelors degree, with a focus on Marketing , Advertising, or Graphic design and/or experience working in an ad agency or marketing/creative services department
Proficient in MS Office Suite (e.g., Word, PowerPoint, Excel) and Adobe Acrobat
Digital, Graphic Design, HTML experience and/or prior use of Vignette, Pru Marketing on Demand, MMPortal and/or Navigator a plus but not required
Exceptional oral and written communication skills including proofreading and quality assurance skills
Ability to work under pressure and to easily adapt to changes in priorities to meet marketplace and business needs
Portfolio which demonstrates a variety of experience within marketing

Senior Marketing Specialist Resume Examples & Samples

Support the marketing strategy, planning and execution to achieve a positive impact on specific business goals through marketing tactics
Establish subject matter credibility in specific areas of our business
Together with Product Marketing, Sales and Comms, help translate business strategies and goals into global marketing plans including channels, creative, output and content calendars with measurable results
Manage the successful delivery and execution of your marketing plans, ensuring overall spend and performance transparency
Be a passionate and influential brand evangelist, internally and externally to help build the HERE brand
5-8 years of experience in Marketing or Advertising
Proven success in building multi-channel marketing plans with specific, measurable, action-oriented goals and objectives and a proven track record of meeting or exceeding goals
Deep understanding of digital channels that can be used across paid, owned and earned tactics
Strong interpersonal skills and ability to effectively communicate complicated concepts and recommended courses of action to engage diverse audiences
Self-starter with a growing track-record
Disruptive start-up mentality
Experience communicating with and influencing teams with diverse skill sets (e.g. technical, operations, sales, product, etc.)
Experience managing external agencies, production vendors and budgets
Experience managing a high volume of projects simultaneously while readily adapting to changes in priorities
Have the discipline to get the strategy right before the execution
You are ready to travel more than 10% of your time

Senior Marketing Specialist Resume Examples & Samples

Manage and control sell out in the main customers;
Improve Brand recommendation;
Take care of 300 sales reps, defining sales target;
Implement all the communication at point of sale aligned with promo dates and product launches;
-Leadership proven experience;
Experience with managing large groups / teams;
Bachelor in Marketing or Business Administration;
Minimum 8 years experience in Telecom Industry;
Analytical thinking, to come up with coherent strategies;
Fluent English required;
Availability to travel 50% of the time;
Good communication skills;
Interpersonal relationship skill;
Leader by example
Solid coaching skills;

Senior Marketing Specialist Resume Examples & Samples

BA/BS degree with direct experience in marketing campaign planning, digital marketing platforms, website content management, SEO, email marketing, social media, A/B testing
Minimum of 5 years of experience in the field of life sciences, medical devices or biotechnology industries preferred
Must possess well-developed written, oral communication and presentation skills
Strong computer skills with high level of proficiency in Microsoft Office (PowerPoint, Word, Excel) required
Creative, self-starter able to work under general supervision
Ability to travel up to 20% of time. Due to the travel required for this job, incumbent must possess a valid driver’s license and must be able to obtain credit for related travel expenses (lodging, car rental, meals, incidentals, etc.)
Experience with online video campaigns preferred
Prior experience with marketing automation platform preferred
Prior experience with IBM CoreMetrics preferred
Prior experience with Salesforce preferred
Prior experience with Google Adwords preferred

Senior Marketing Specialist Resume Examples & Samples

Work closely with the CRM Lead to shape marketing strategy for campaign development and execution
Manage and collaborate with marketing and database vendors
Use data to drive incremental sales, increase engagement, and retention through a variety of CRM touchpoints such as addressable paid media and product registration
Collaborate with vendors on data analysis that informs marketing strategy
Build a strategic perspective on Sony businesses and generate ideas for improving marketing programs
Collaborate with marketing planners on the creation of strategic marketing programs
Collaborate with media team on integrating addressable paid media into traditional media plans
Manage planning and hands-on execution of addressable paid media, including data onboarding, campaign set-up, execution, testing, and results presentation
Gather campaign requirements, draft briefs and work with the agency partner and internal resources on asset development
Create or direct post-campaign wrap reports that highlight successes and learnings
Forecast monthly budget, manage invoicing with outside vendors and internal cost centers
Maintain insight into key industry trends and best practices
Identify and implement new innovative marketing technologies
Strong project management, coordination, organization, attention to detail, and multitasking skills
Self-starter with high degree of motivation, ability to meet deadlines and to manage multiple projects
Ability to prioritize, work cooperatively and collaborate with cross-functional teams in fast paced environment
Solid foundational understanding of media and marketing concepts, terminology and metrics
Excellent analytical skills and data-driven mindset
Team player with a positive attitude and excellent interpersonal skills
Must possess strong presentation and communication skills
Strong PowerPoint and Excel skills required
Experience with data onboarding and audience management; prior experience using a data management platform and/or experience with LiveRamp and Turn is a plus
Bachelor’s Degree in related area or equivalent experience. Degree in business or marketing-related major preferred
Minimum 4 years of relevant marketing and/or marketing communications experience
Minimum 2 years digital marketing or advertising or CRM experience
Thorough knowledge of MS-Office Suite (Excel, PowerPoint, Word)

Senior Marketing Specialist, Mobile Apps Resume Examples & Samples

Create and optimize various marketing campaigns and programs
Work with Creative, Technology and Merchandising teams to identify effective campaigns and content as well as identify the tech opportunities to scale them
Analyze campaign performance through key success metrics, build informative and actionable reports, and communicate insights to the rest of the business
Identify and execute on opportunities to grow our app install base and increase our reach though push notifications and in-app marketing
3+ years relevant experience managing marketing campaigns, preferably through mobile app channels
Experience launching new channels and programs, or improving existing channels
High level of proficiency using Excel for data analysis and reporting
SQL, or other data mining experience preferred
Tableau experience a plus
Previous Facebook or other paid channel marketing experience a plus

Senior Marketing Specialist Resume Examples & Samples

Bachelor’s degree (B. A.) or the equivalent in experience and evidence of exceptional ability
Native-level written and spoken Chinese. Fluency in English
Highly organized with the ability to manage multiple projects while meeting deadlines

Senior Marketing Specialist Resume Examples & Samples

Define the development of email marketing programs and plans; lead the initiative and execution of email marketing programs
Email Marketing Campaign Coordination: responsible for initiating, planning, executing, tracking, and measuring the success of timely email marketing campaigns using Eloqua
Implement and oversee program creation, including, communications, distribution and production of creative, as appropriate for targeted customer segments
Measure and analyze email marketing activities with appropriate tools, and communicate measurements and performance against the established criteria; define recommendations and present to Marketing decision makers
Use oral and written communication skills to educate others on plans and results
Work closely with Insurance marketing department to ensure the most effective communication and marketing processes are used, in compliance with branding objectives
Develop understanding and strengthen knowledge of email marketing best practices within the Insurance marketing team
Actively partner with and provide recommendations regarding strategy and approach to Insurance marketing team on a regular basis
Strong proofreading and editing skills with the ability to think critically about the content
Bachelor's degree in Marketing
5-7 years experience in a Marketing environment
Eloqua 10 certification is required
Knowledge of MS Office suite
A demonstrable capacity to keep abreast of, and communicate, new technology and marketing trends
A take-charge self-motivated persona capable of leading initiatives in a fast paced environment
Ability to prioritize and deliver with high-impact results
Knowledge of and ability to code HTML strongly preferred

Senior Marketing Specialist Resume Examples & Samples

Define the development of marketing programs and plans; lead the initiative and execution of marketing programs
Marketing Campaign Coordination: responsible for initiating, planning, executing, tracking, and measuring the success of marketing campaigns through metrics, tracking, and reporting
Manage marketing campaigns (inbound/outbound) for health care segment. Includes coordinating third party activities, content, event coordination, and sales support
Implement and oversee program creation, including promotions, communications, distribution and production of literature, and sales tools as appropriate for targeted customer segments
Measure and analyze marketing activities with appropriate tools, and communicate measurements and performance against the established criteria; define recommendations and present to department decision makers
Use oral and written communication skills to educate others on plans and results. Work closely with Marketing department to ensure the most effective communication and marketing processes are used, in compliance with branding objectives
Develop understanding and strengthen knowledge of best practices of the different disciplines within Marketing
Obtain and provide information to others internally and externally. Explain facts, practices and policies to others where there may be different views and/or past practices. Simplify complex concepts and be able to articulate to others
Convince others that may be skeptical or unwilling to accept new concepts, practices and approaches. Influence others within the organization to come to agreement when parties may have little interest in cooperating or participating
Actively partner with and provide recommendations regarding strategy and approach to clients on a regular basis
Develop internal communication materials regarding communication policies, procedures or other internal business issues
Network with key contacts within own and outside own area of expertise
Analyze and interpret data, provide reports and conduct research, develop actionable recommendations. Understand the business supported and make tactical, operational and strategic recommendations and decisions. Set and implement personal and project objectives; implement department and company objectives
Work on complex issues where analysis of situations or data requires an in-depth evaluation of variable factors, including organizational objectives
Demonstrate sound judgment in selecting methods, techniques and evaluation criteria for obtaining results. Ensure adherence to budgets and schedules
5-7 years of professional work experience with a minimum of 3 in a Marketing environment. Previous experience in a Healthcare or IT organization is a plus
Knowledge of Microsoft, Windows, Excel, Word, Outlook and Internet savvy
Negotiation experience in project management environment

Senior Marketing Specialist Resume Examples & Samples

Liaise with and support Audit Growth Leaders, Partners, and Sr. Marketing Managers in relationship development efforts and positioning of Deloitte
Manage assigned list of targets, specifically utilizing the Audit Growth Management system to proactively monitor the target portfolio, track and update pursuits, and provide reporting to leadership
Utilize internal and external research tools and coordinate with US and offshore research teams to provide key company, stakeholder, industry, relationship and internal research in support of pre-RFP targeting efforts
Connect partners to internal resources, including industry insights, events, and thought leadership to share with stakeholders at target companies; develop efficient system for ongoing dissemination of firm insights and marquis program invitations
Assist with the creation of client-facing marketing materials and presentations that support internal leadership meetings
Support other marketing projects, including event/program support and regional accounting firm ranking submissions, among other tasks
Coordinate with other regional specialists, managers, and senior managers to support national growth program initiatives
2+ years of prior relevant experience in marketing, preferably in a large, matrixed organization
Bachelors degree, preferably in marketing, communications, journalism, English, or related field
Excellent analytical and written and oral communication skills

Senior Marketing Specialist Resume Examples & Samples

3-5 years of experience in a large, global, matrix-based Fortune 500 company or consulting firm, with proven strategic marketing, strategy formulation, and product/business positioning skills
Degree preferably in an engineering or technical field
Should be able to demonstrate through examples, proven success supporting and/or leading strategic planning, growth initiatives, and/or operational enhancement engagements in diverse technology and/or manufacturing driven industries
Balance of strategic skills to identify marketing opportunities and trends as well as tactical pragmatic marketing implementation skills; Broad strategic analysis skill set complimented with a detail orientation
Demonstrated strategic, analytical and implementation skills and possession of a well developed strategic toolkit (e.g., market definition and sizing, segmentation, value management, VOC, finance/accounting, microeconomics, go-to-market skills)
Track record of establishing short- and long-term market and product growth goals, and then executing operating plans to achieve them
Solid leadership skills, energy, and teaming capability; the ability to lead and motivate, share vision, inspire, and rally colleagues
Broad-based business thinker who can collaborate effectively with peers as well as executive functional and senior business line leaders
Commercial development and marketing expertise in a business-to-business environment with significant growth expectation

Senior Marketing Specialist Resume Examples & Samples

Degree in engineering with additional degree in MBA, Marketing as preferrable
4-6 years in marketing role either in general or strategic marketing
Knowledge and experience in working with multiple functions team; Sales, Finance. Preferable if experienced working as channel marketing or product marketing
Strong English skills
Strong ability in Microsoft Office especially in excel
Possessing confidence and being independent thinker

Senior Marketing Specialist Resume Examples & Samples

Assist in the development, production, and communication of the strategic planning process
Explore customer and market budgets to track current projects and spot growth opportunities
Perform voice of the customer and segmentation analysis to develop the strategy that fits our competencies
Develop market sizing studies for whitespaces and adjacencies opportunities
Identify growth opportunities and build a strategy for the Aero industry in Latin America
Drive country committee’s initiatives and growth projects with upper leadership for Mexico and other regions in Latin America
Bachelor's degree in Business, Engineering or related discipline
3 years of experience in Marketing Analysis, Business Development, Sales, Business Execution or other relevant business areas
Excellent team building and membership skills, ability to lead and thrive in a matrix environment
Ability to travel both domestically in Mexico and Internationally
Strong leadership and business acumen skills
Ability to transform data into insights
Capable of working multiple projects
Customer contact experience desired
Breadth of experience with aerospace products (mechanical and electronics) and aftermarket services
Six Sigma greenbelt trained/certified with proven process improvement experience

Senior Marketing Specialist Resume Examples & Samples

Develop, plan, and organize an integrated branding and marketing plan that is aligned to the customer service portfolio
Plan, produce, and implement marketing and branding projects that communicate and strengthen the customer’s image and brand
Partner with the customer service portfolio leads to develop and deliver marketing and branding plans for specific portfolio products and capabilities
Conduct analysis of brand and marketing approaches and develop strategic growth plans
Work with the communications team to develop and implement brand communication plans
Collaborate effectively with internal and external partners to ensure marketing and branding strategies provided meet the overall strategic objectives and goals
High School 11+ years of experience in related field
Background in marketing and brand management with an understanding of technical problems and solutions as they relate to a customer service environment
Strong expertise in branding and marketing strategies
Project management experience with marketing and/or branding
Ability to translate leadership vision into executable marketing and branding plans
Excellent interpersonal skills and be able to work in a team environment
Knowledgeable in IC, DoD, and Federal arena
Experience developing and writing comprehensive marketing/branding strategies and plans
Ability to evaluate marketing and branding objectives and strategies
Ability to articulate mission through marketing and branding strategies, including in a technology-based environment
Familiarity and experience with the MS Office Suite including Word, Excel, and PowerPoint

Senior Marketing Specialist Resume Examples & Samples

Create and coordinate initial listing presentations and broker opinion of value
Compile, write and distribute regular market updates with sales comps and description of any market changes
Assist clients in making business decisions related to real estate needs
Review and analyze lease/sale documents, prepare financial analysis spreadsheets
Prepare and provide training for Coordinators and/or Administrators
Manage and coordinate leasing and/or investment sales process
Work with local brokers to drive direction and implementation of all marketing efforts as it pertains to promotion of specific listings
Create and edit the content of marketing materials and presentations to include flyers, corporate leasing proposals, case studies, qualifications booklets, email blasts, invitations, and website content using Adobe InDesign
Create and handle copywriting of brochures, flyers, and floor plans for exclusive building listings
Design, animate, and produce client presentations by utilizing multiple forms of graphics
Create proposal responses and pitches to include extensive writing and editing of company information, proposal text, and graphics
Maintain local web pages for corporate website and/or property websites
Plan and support client and local C&W events (e.g. State of Real Estate, charitable events, etc.)
Manage due diligence and marketing process with clients for investment sales and leasing projects
Manage progression of escrow process working with photographers, engineers, environmental surveyors, escrow officers, title reps, etc
Review real estate publications to analyze market conditions and disseminate to team members and clients
Draft lease and sale proposals and counter-proposals
Prepare monthly reports for clients including current status of deals, marketing efforts for available properties, companies currently targeting, etc
Attend local functions, submarket community planning meetings, real estate seminars and specialty meetings
Exercise discretion and independent judgment in the performance of job duties listed above

Senior Marketing Specialist Resume Examples & Samples

Strong planning, organizing and analytical skills
Excellent interpersonal/communication skills, including effective negotiation/influencing and presentation skills
Excellent oral and written communication skills, including a demonstrated ability to understand and communicate complex technical concepts
High willingless to learn, seeking continous improvement in skills, knowledge and techniques
Ability to quickly establish credibility with customers and field force
Good organization and time management skills, including working independently and unsupervised, able to prioritize and handle multiple taks/projects
Exceptional customer focus
Self-motivated and positive
Team leadership skills, team oriented, assertive and friendly
Technically minded and high attention to detail
Likes change and variety
Prior experience (3-5 years) in medical devices sales, and/or product management
Proven track records of product launches and planning involvements will be of added advantage
Professional experience in marketing
Experience in handling Hospital Executives as well as Clinical Staff
Experience in a "team oriented" sales environment
Computer literacy including sound knowledge of the MS Office suite of software
Proven evidence of Medtronic Traits

Senior Marketing Specialist Resume Examples & Samples

Mature with an ability to work in a team environment, but also thrive independently with limited supervision
Adaptable to a fast-paced, dynamic environment and demonstrated ability to work with individuals in a wide variety of functional areas and levels of management
Detail-oriented, self-motivated, with strong, proven analytical capabilities and problem-solving skills ·
Demonstrated project management skills and an aptitude for prioritizing activities, managing multiple projects and initiatives simultaneously
Strong team player with proven communication skills (i.e., oral, written and presentation development) and expertise in Excel, Word and PowerPoint a must
Passion for healthcare / medical devices
Minimum of 5 years total work experience
3 years of experience in finance, sales operations, marketing or other related function
Experience in medical devices, pharmaceuticals or related fields preferred

Senior Marketing Specialist Digital Marketing Resume Examples & Samples

Responsible for the execution of the digital marketing strategy for all species of the FPA marketing team
Act as the liaison between IT, Product Managers, Regulatory and the agencies to determine website strategy and content production and to deploy campaigns using salesforce.com/exactarget platforms
Strategize, plan, build and manage email marketing campaigns
Responsible for collaborating with the FPA marketing team to optimizing the FPA material maintained on the US GPUB site. Also responsible for ensuring appropriate materials are digitalize and retention schedules are accurately maintained and archived. Act as the primary point of contact for FPA digital assets
Refine and maintain the digital media channels to increase engagement and drive traffic to company content to create sales leads
Work collaboratively with the marketing team and appropriate stakeholders to coordinate APP development and drive utilization
Act as the primary point of contact working collaboratively with IT to update and maintain marketing materials on the HUB, Team Space and marketing Sharepoint sites
Work collaboratively with the marketing team and Corporate Communications to define the social media strategy, maintain social media channels, coordinate content production and increase customer engagement
Assist in basic website updates
Measure, analyze and evaluate metrics in order to share information with the team and stakeholders related to the performance of digital projects, identify trends and provide suggested actions. Prepare SEO reports
Utilize keywords research to determine keywords for both PPC campaigns or organic searches. Identify on-page optimization opportunities for better organic rankings
Updates job knowledge by participating in educational opportunities and staying abreast of industry trends in the digital field
Minimum 4 years of relevant marketing and/or business experience with at least 2 years experience with digital marketing and content development
Must have strong interpersonal, communication (both written and verbal) and presentation skills
Must have advanced skills with Microsoft Office suite of products, including Word, Excel, PowerPoint, and Outlook as well as content management platforms
Must have experience using industry standard digital technologies and applications, social network management and analytics tools, and ability to stay current on new web technologies and trends as well as the ability to learn and adapt to different technologies
Must have experience analyzing digital marketing statistics (SEO, advertising, email, PPC, etc.)
Must be an innovative and detail-oriented contributor with project management skills
Must demonstrate solid understanding of marketing principles
Must have experience with PPC, email marketing and social media
Must be able to operate under pressure to meet deadlines
Must be a Team player – who works to ensure team goals are met or exceeded
Must be flexible and able to manage multiple campaigns and adapt to a changing environment
Web technology certifications are a plus
Experience with salesforce.com/exactarget is highly desired
Basic knowledge of Illustrator and Photoshop is a plus
HTML experience is a plus
Experience in the Animal Health Industry is highly desirable

Senior Marketing Specialist Resume Examples & Samples

Develop and execute marketing and communication materials to drive designer loyalty and consumer preference
Support product launches with commercialization planning, marketing material development, project management and plan execution
Review and approve the specification, design and execution of collateral and supporting material developed by external agencies and Masco Cabinetry marketing services
Participate in the development and review of merchandising centers designs and showroom displays in conjunction with Channel Marketing and Design Team to ensure alignment with brand positioning
Support all channels with ad hoc marketing collateral and supporting materials as requested
Bachelor’s degree in marketing, communications, business or related field
5+ years marketing communication experience
Proficient computer skills required including Microsoft Office Suite
Excellent verbal and written communication skills with the ability to interact with internal and external customers
Ability to travel up to 10%
Prior copywriting work experience
Retail display and merchandising experience

Marketing / Senior Marketing Specialist Resume Examples & Samples

Support BU Marketing team in terms of PMRC representation, JZAP, project management, PR/PO, ARMS submissions, vendor/agency management, support of the monthly accrual process, and tracking of project costs vs. budget. Manage promotional material vendor: analyzing trends, developing and managing consistent and compliant promotional material review lifecycle process across all BUs, and creating quarterly management reports
Marketing experience a plus. Effective written and oral communication skills, strong interpersonal and problem solving skills, facilitation, and conflict resolution
Keen analytical abilities. Must be able to prioritize and multi-task, work effectively with little or no direction, and build collaborative relationships with management, partners, and peers from diverse backgrounds
Proficient with Microsoft Office, including Word, Excel, Powerpoint, Microsoft Project. Experience with ZincMaps is a plus
Bachelors Degree preferred, science major preferred, and a minimum of three years professional experience in the pharmaceutical/biotech industry

Senior Marketing Specialist Resume Examples & Samples

Drive B2C acquisition, engagement and revenue for Charter Communications via Search Engine Marketing by planning, creating, evaluating and refining paid search campaigns
Lead search strategy and manage agencies in development of bid strategies & optimization
Analyze individual campaign performance to derive actionable insights to improve performance and conversion rates – then own the execution of these new ideas start to finish with feedback from agency/ peers/manager/executives
Track and manage monthly search budget towards performance goals. Develop Purchase Orders for all Online Marketing related expenses, submit monthly accruals and control expenses by managing multiple project timelines and vendors
Produce post-campaign reports and analysis, including recommendations for improvement and expansion
Coordinate Search channel’s day-to-day trafficking, QA, test execution, optimization and troubleshooting
Build relationships with search agencies, key publishers, marketing technology partners
Uphold the Charter brand, product, and legal guidelines across ad copy, landing pages, buyflow, and call centers
Coordinate the execution of new landing pages, leveraging best practices in desktop, mobile and tablet. Additionally, optimize existing landing pages in market to increase conversion KPIs
Coordinate reporting to agencies on a daily basis using batch reporting feeds and manually pulled reports
Perform other duties as requested by supervisor
1-2 years of direct experience managing search engine marketing with a proven track record of driving ROI – specifically in setup, monitoring, reporting, analysis, optimization, budget pacing and forecasting, keyword research and expansion, competitive benchmarking, and strategic portfolio insights
In-depth understanding of key industry metrics and the ability to recognize how they drive the business (e.g. CPC, CTR, CPA, Quality Score)
Proficiency in understanding offline conversion KPIs to ensure campaigns are optimized to all acquisition sources
Experience with B2B and/or B2C acquisitions
Knowledgeable about current marketing trends, advertising tactics, and CPA business models
Familiarity with Online Analytics platforms, preferably Adobe Omniture, and Google Analytics
Ability to manage multiple tasks and deliver results in a fast-paced environment
Ability to collaborate with peers, vendors, and advertising agencies
Ability to communicate with all levels of management and company personnel
Experience in search and ad trafficking, ad operations, and pixel management are all a strong plus
Knowledge of cable and telecommunications products and services
Familiarity with extracting data from Microstrategy, or other database systems
Ariba purchase order process
Experience with Agency management
Develop new strategies for testing, bidding and organization of account structure
Execution of retargeting campaigns as needed

Senior Marketing Specialist Resume Examples & Samples

Manage the strategy and initiatives that align to the regional services, sales, and marketing goals
Carry out, develop, and implement marketing programs and sales campaigns to promote demand generation, product and services awareness, and market share
Collaborate with Red Hat services and sales teams to develop and carry out activities to help promote revenue
Support the development and implementation of launch plans across the region
Work with the Sales and Services organization to develop sales enablement materials (brochures, data sheets, case studies, competitive comparisons, etc.) that effectively position Red Hat solutions and services across the region
Work with territories and strategic account teams to promote Red Hat's offerings and cross-sell and up-sell programs, both from products and services
Own, identify, communicate and deploy new and planned marketing activities to help sales and services teams achieve their goals. Activities and routes include, digital campaigns, e-mailing campaigns, in-person events, webinars, speaking engagements, media, etc
Own, track, and present campaign and event results, measuring program success and reporting metrics through Salesforce.com
Manage the financial budget for regional field marketing activities
8+ years of B2B program marketing experience, preferably in the technology field; enterprise infrastructure software marketing experience is an advantage
Track record of promoting campaign and marketing program results
Experience building and managing marketing programs is a must
Positive attitude and a good work ethic, with great organizational and communication skills
Understanding of sales needs, different stages of the customer buying cycle, campaign metrics and analysis, and market intelligence resources
Ability to demonstrate leadership and creativity
Willingness to travel up to 25-50%

Senior Marketing Specialist Resume Examples & Samples

Collaborate across functions to develop effective, on-brand content, including in-app and all marketing channels, to drive traffic, engagement and customer retention
Develop and manage editorial calendars based on the current strategy for various marketing programs
Brainstorm ideas, develop concepts, and produce thoughtful, creative messaging for print, social and digital deliverables to nurture leads, drive engagement, and increase conversion rates
Write persuasive, compelling copy that motivates and inspires customers to take a desired action
Utilize marketing databases, marketing automation and analytics platforms (e.g. Salesforce, iContact, SilverPop, ExactTarget, Pardot, Google Analytics), SEO tools, and A/B testing
Analyze data to enhance customer-targeted marketing with dynamic content and improved user experience with post-campaign analytics
Actively measure and analyze marketing initiatives, along with monthly reporting and optimization recommendations
Create, curate, and manage the execution of social media content on a daily basis for multiple brands across social media channels and blogs
Actively measure and analyze the sentiment about the brand, products, and services on the social properties and respond accordingly, along with monthly reporting, and identifying opportunities to improve performance
Continuously learns and updates skills as needed to keep pace with technological advances and the body of knowledge for this position
Perform other assignments as directed
5 years’ experience in email marketing
5 years’ experience in community management and/or social media marketing
5 years’ experience in copywriting
Excellent writing and verbal communication skills
Strong time management and organization skills
Strong interpersonal skills with ability to work both independently and in a team-oriented, collaborative environment
High degree of technical proficiency and knowledge of digital marketing and social platforms, and relational databases
Strong knowledge of MS Office applications including Word, Excel, and PowerPoint
Knowledge of Adobe applications related to creation and management of content
Keen attention to detail
Proven analytical and problem-solving abilities

Senior Marketing Specialist Resume Examples & Samples

Coordinates IPC Team marketing planning and execution activities for global markets
Leads IPC planning for subscription enrollment program
Performs analysis of marketing messaging elements and provides actionable guidance to drive continual improvements with goals of both operating margin growth and incremental revenue
Leads marketing projects to drive customer engagement with the measurable goals of customer churn reduction and revenue-per-user growth
Liaises with other internal teams (Support, Legal, Brand, etc.) on marketing activities and complimentary opportunities

Senior Marketing Specialist Resume Examples & Samples

Managing relationships with media / marketing / design agencies for projects and ad-hoc activities
Project work – range of activity directly with consumers, partners (retailers, distributors), ATL, event sponsorship & trade shows. The role is autonomous and involves planning and executing these activities end-to-end with support from the Marketing Manager where needed
Strong trade-marketing tilt – creation of in-store POS for a wide variety of customers. Work with shopper marketing agencies to create, test and roll out new concepts
Setting & managing the quarterly budget in conjunction with the Marketing Manager. Raising marketing purchase orders (c. 20 per quarter), obtaining invoices from suppliers & managing payment flow
Maintain a quarterly pack with proof of execution of all activity, complete with ROI analysis and recommendations to take forward
Work to deliver a ‘big splash’ activity – analyse pitches & pick best fit, then work with agency to deliver
Assist with other projects as needed
A strong marketing background (5-7 years) with a proven track record of delivering measurable business results
Degree educated with a 2:1
Experience of working around or in the major national retail space
Experience of agency process & management
Solid understanding of traditional and emerging marketing channels (Direct Mail, eMail, Web, In-Product & Social) to drive results
Proven success in a fast moving environment, managing multiple projects with demanding deadlines
Hypothesis driven approach to solving problems, with experience developing and iterating innovative marketing ideas for lean testing and rapid experimentation
Customer-focused mindset, with a demonstrated track record of discovering key insights and delighting users

Senior Marketing Specialist Resume Examples & Samples

Develop and maintain lead generation programs to deliver high quality leads for new Website Security customers
Develop and execute strategic marketing plans to support the business
Assist in the content creation, customer value proposition messaging, and website development
Work with Data Analysis to manage, import, and track the success of marketing leads from internal and external lead sources
Gather insights on the shop/buy/use experience to optimize product positioning and marketing activities based on deep customer empathy
Coordinate with global website security solutions marketing team to align strategy and execution to accelerate world wide net new account growth
Work cross-functionally with product management, product marketing, regional marketing teams, sales and customer care to deliver a high impact end-to-end user experience
Manage lead generation and marketing programs budget including the creation and tracking of Purchase Orders, Change Orders, and vendor management
Min of 4-6 years of marketing experience
Solid understanding and successful use of traditional and emerging marketing channels (Direct Mail, eMail, Web, In-Product & Social) to drive results
Ability to analyze and summarize complex data, identifying key metrics for presentation to leadership; Experience in working with CRM systems to deliver lead reporting and analysis
Proficient in Microsoft Office word processing, spreadsheet and presentation programs. Knowledge of HTML is a plus

Senior Marketing Specialist Resume Examples & Samples

Demonstrated strong relationship building and communications skills across multiple audiences, and organizational levels
Strong initiative, creativity, flexibility, organization and ability to multi-task
Ability to work independently and make decisions
Experience in planning, developing, executing marketing programs geared toward acquisition

Senior Marketing Specialist Resume Examples & Samples

Capacity to think creatively about system oriented problems and opportunities
Good analytical capabilities, able to obtain information from a variety of sources including strong Excel skills and ability to pull data from databases
Ability to coordinate numerous tactics simultaneously in a fast-paced team environment
Strong presentation preparation and delivery skills for any level in the organization

Senior Marketing Specialist Resume Examples & Samples

Creates concise content (thought leadership / newsletter and blog posts / executive summaries) on behalf of the product management team, based on strong writing skills and a deep understanding of trends and issues affecting the global markets, competitor offerings and business strategy
Creates detailed marketing campaign plans and guides concept development and approach, ensuring integration with other campaigns and alignment with overall marketing strategy
Defines advertising objectives, recommends choice of media, and manages internal and external resources so campaigns are effective, economical, and appropriate for their intended audience
Liaises with managers in sales, marketing, and brand management to develop campaigns that will help them achieve their sales goals
Contributes to the development of sales strategies for a product, service, or market segment that align with the organization’s vision and its current and long-term business objectives
Selects and manages ongoing relationships with content, design and advertising agencies
Prioritizes company involvement in conferences, exhibitions and marketing seminars
Monitors marketing activity metrics against plan, implementing course corrections as necessary
Requires conceptual and practical expertise in own discipline. Understands how related disciplines impact own work/own team. Readily applies functional knowledge to challenges in our industry/markets
Has good or in-depth knowledge of best practices and how own area integrates with others and chooses to work across these boundaries to further the greater agenda. Is aware of the competition and the factors that differentiate them in the market. Understands the commercial or business decision takes priority over the preferences of the individual
Acts as mentor/coach for less experienced peers. Is looking always to gain efficiencies and implements these within own team/discipline. May step up to lead small projects with manageable risks and resource requirements. Plans and prioritizes work using resources in the best possible way to complete tasks on time and with high quality
Solves complex problems with little or no support from their supervisor; takes a new perspective on existing solutions; exercises judgment based on the analysis of multiple sources of information. Looks to apply best practice. Provides creative insights and / or solutions to address client / organizational challenges
Has impact in broader work area; impacts team morale and culture through their actions and words. Impacts a wide range of customer, operational, project or service activities across related teams. Can conceptualize and communicate improvements for the broader good of Nasdaq
Explains difficult or sensitive information in a diplomatic way; works to build consensus. Proactively shares experiences and knowledge towards the achievement of team objectives. Actively seeks challenging assignments, is genuinely excited by a challenge
Develops target, creative and efficient marketing plans and communications, according to budgets and timeframes
Develops, analyzes, reviews and shares primary and secondary research data and findings with internal and external stakeholders
Facilitates market and product activities, internally and externally; presents findings to customers, ensuring alignment with strategy

Senior Marketing Specialist Resume Examples & Samples

Setting up ads to launch across multiple partners/channels
Launching and reading the results of an A/B test to see if a certain style of image improves ad conversion
Working with the design team on new creative for an upcoming marketing campaign
Troubleshooting and analyzing why ad performance has changed so much week-over-week
3+ years of related marketing or analytics experience (preferably in the retail sector)
1+ years ecommerce experience
Experience with creating and launching ads for Facebook, GDN, Gmail, etc
Creative thinking when it comes to ideas for how to market to specific customer segments
Experience with SQL/BigQuery/Excel and comfort with manual data analysis
Experience in fast-paced, high-energy, multi-tasking role and environments
Excellent communication (verbal and written skills)

Senior Marketing Specialist Resume Examples & Samples

Ability to lead and influence others
Demonstrated independence and ability to take initiative
Demonstrated ability to lead and guide cross-functional teams
Demonstrated experience in leading corporate initiatives
Demonstrated ability to collaborate and lead cross functional / cross-opco teams with stakeholders at all levels of the enterprise
Strong project management and business analysis skills with a proven track record of leading/launching numerous complex cross-channel, cross-OpCo projects
Strong communication skills with the ability to present and communicate ideas in written and oral forms to all levels of management
Scaled Agile Framework certification

Senior Marketing Specialist Resume Examples & Samples

Lead the management and execution of the product through all phases of the product lifecycle
Gather customer insights and develop strategies to assure that capabilities are implemented optimally and with the greatest customer experience and business value
Lead global cross-functional teams and stakeholders to deliver superior quality solutions
Partner with user experience team on user research, usability testing, design and delivery
Develop competitive and industry benchmarking and emerging technologies assessments and recommend creative solutions to implement new features and improve usage of existing functionality
Assess needs of global market segments to align global product, market and customer experience requirements and work with cross-functional teams on executing the global product strategy
Create and execute detailed plans for upgrading existing features, adding new services and features, and/or establishing new products and applications
Advocate for the Portfolio global customer requirements and experience
Provide Subject Matter Expertise on key corporate initiatives as needed
Passion for using product management techniques to deliver a superior product or customer experience
Knowledge of Agile and / or Waterfall software development processes
Demonstrated ability to build and to maintain strong relationships with cross functional stakeholders including executive management
Excellent collaboration and problem-solving abilities in a team-oriented environment
Demonstrated success in applying project management skills
Demonstrated analytical skills with specific ability to translate into a solid business case
Experience in leading the development of digital solutions from strategy through to execution

Senior Marketing Specialist Resume Examples & Samples

Some travel may be required (domestic/international)
Demonstrated ability to lead and guide cross-functional and multi-cultural teams
Organizational knowledge of multiple disciplines
Ability to change priorities and respond quickly during urgent situations, while remaining calm, focused, professional and effective

Senior Marketing Specialist Resume Examples & Samples

Bachelor’s Degree; Master’s Degree or equivalent training/experience
5-7 years in marketing, digital, product development and/or business consulting
Demonstrated ability to create and manage marketing campaigns through web, email, social channels
Experience producing content in unique and creative forms (infographic, Prezi, video etc). Knowledge of editing a plus
Demonstrated analytical, quantitative, and problem-solving capabilities
Understanding of key marketing principles and behavior
Previous experience/knowledge of women, financial/investment and/or workforce management issues such as compensation, benefits and HR policies and practices a plus
Highly organized and detail-oriented. Tech-savvy
Experience with Microsoft suite, Google Analytics, social media publishing, CRM (SalesForce) and/or marketing platforms preferred (basic HTML preferred but not necessary, experience with e-newsletters)
A can-do attitude, willing to pitch in and handle additional projects and take on new challenges
Outgoing, with an ability to gain support from stakeholders
Strong ability to collaborate and multitask to ensure high-level, measureable outputs
High energy, entrepreneurial flair; thirst for accomplishment

Senior Marketing Specialist Resume Examples & Samples

Partners closely with the marketing research, product and private client teams to develop a body of knowledge that includes current and potential channel trends, profiles of target customers and key intermediaries, and competitor practices; socializes this knowledge throughout the organization. Helps to build the case for focus, resources, product and support for HNW channels throughout the organization
Develops an integrated sales & marketing plan in close collaboration with national accounts and sales leadership, built on deep customer insights. Understands the digital customer journey and builds a plan centered on the customer experience
Creates go-to-market plans and marketing strategies for both Home Office and Intermediary audiences
Design/write briefs, manage plan execution utilizing internal and external resources, and track performance; collaborate with writers, designers, and potential agency resources to develop content that is timely and relevant for HNW audiences
Analyze the span of marketing activities and measure the overall impact of the plan to determine effectiveness and recommend changes for future plans; researches, evaluates, and proposes new marketing tactics and tools. Helps to lead the way in digital content distribution
7+ years of experience in B2B or intermediary-focused marketing in the financial services industry. Additional experience in Institutional or HNW marketing roles is a plus
Experience turning on new channels of distribution, and/or developing channel-specific sales and marketing plans
Ability to collaborate and develop/maintain strong working relationships in a highly-matrixed environment, especially with the sales organization, to enable effective attainment of business objectives
In-depth knowledge of marketing techniques and best practices, particularly in digital and automated marketing (high digital IQ), and ability to apply it to projects
Extensive experience in utilizing marketing insights to form and execute marketing strategies and plans. Proven track record of developing and running successful marketing campaigns
Demonstrates intellectual curiosity, initiative, strong written/oral communication skills, excellent organization and time management skills; must be a self-starter and able to work independently

Senior Marketing Specialist Resume Examples & Samples

Reporting directly to the EMEA/APAC marketing manager for C&IS based in London with a dotted line to the Americas marketing manager. Both positions report into the head of global marketing and strategy for C&IS also based in London who sits on the C&IS management group
Develops and executes marketing plans to support capital markets solutions regionally and globally as well as supporting other areas of asset servicing as required
Works on all elements of the marketing mix, contributing to but not limited to internal communications and educational materials, marketing collateral, thought-leadership, digital marketing activities, industry events and Northern Trust organised events, media relations, paid media placements, direct mailings and award submissions etc
Interacts with the capital markets teams globally and other business functions including product management, sales, relationship management, senior management, compliance and legal to develop and execute plans
Works closely with our corporate marketing colleagues to execute marketing plans which includes working with marketing specialists from digital marketing, public relations, events management etc. as well as working with external agencies
A minimum of 5 years of relevant marketing experience, preferably in business-to-business financial marketing (capital markets or asset servicing experience is strongly preferred)
Strong verbal/written communication skills with high emphasis on attention to detail
Ability to build strong relationships with all levels of seniority around the globe
Self-motivated, action oriented with drive to execution
Ability to work autonomously, proactive learner
Team-player and collaborator with a can-do attitude

Senior / Marketing Specialist Resume Examples & Samples

Commercializing a strategic product line to grow sales and gain market share
Conduct industry and business feasibility analysis, develop market & customer insights and competitive intelligence, in defining 3M’s value propositions across the company
Responsible for strategic planning and set both near and long term directions for the company
Keep an eye on immediate and longer term issues including competitor insights, trends and opportunities as well as risks that could impact 3M
Participate and represent 3M’s interest in industry association, consortium, network forum, and government agencies, to gather intelligence & seek collaboration to help grow 3M businesses

Senior Marketing Specialist Resume Examples & Samples

Drive B2B acquisition, engagement and revenue for Charter Communications via Search Engine Marketing by planning, creating, evaluating and refining paid search campaigns
Lead search strategy and manage agencies in development of bid strategies and optimization
Analyze individual campaign performance to derive actionable insights to improve performance and conversion rates – then own the execution of these new ideas start to finish with feedback from agency/peers/ manager /executives
2+ years of direct experience managing search engine marketing with a proven track record of driving ROI – specifically in setup, monitoring, reporting, analysis, optimization, budget pacing and forecasting, keyword research and expansion, competitive benchmarking, and strategic portfolio insights
Experience with B2B acquisitions

Senior Marketing Specialist Resume Examples & Samples

Assist in the development of E-Commerce marketing strategy and tactics
Execute E-Commerce marketing and Operations transactional emails
Execute the web governance process
Completes assignments across varying areas of expertise and serve in multiple roles with respect to e-commerce marketing
Assist with strategizing and planning for future state multi-channel acquisition, retention and cross sale consumer marketing strategies from initiation to completion
Demonstrates tactical and strategic critical thinking with ability to turn E-Commerce marketing analysis and insight into action

Senior Marketing Specialist Resume Examples & Samples

Manages planning and plan execution for growth – retention strategy
Responsible for maintaining action plans and reports and communicating to leadership
Conducts presentations and represents WellMed at business development organizations to foster relationships with various community and business partners
Attends meetings of relevant community groups, interacting and building links with WellMed’s current support base of communities and community organizations
Assesses campaign strategy, scope and requirements; develops an appropriate budget and timeline for successful project delivery
Responsible for adhering to budget, expense management and tracking the ROI of each project
Develops strategies for programs and executes operating decisions that engage program participation from lower income, minority, and seniors in the community
Determines appropriate type of collateral required for various events and coordinates with internal teams to ensure marketing materials and proprietary merchandise is created and distributed effectively
Negotiates bids with vendors, arranges purchase orders and evaluates the quality of vendor services
Ensures contractual obligations are met for parties involved
Performs all other related duties as assigned
Uses pertinent data and facts to identify and solve a range of problems within area of expertise
Investigates non-standard requests and problems, with some assistance from others
Works exclusively within a specific knowledge area
5+ years of event planning or marketing experience
5+ years’ experience with strategic marketing - documented action planning and plan execution
At least an advanced proficiency in Microsoft Office suite including Word, Excel, Outlook and PowerPoint
Access to reliable transportation and ability to travel up to 75% within greater El Paso area
Flexibility to working outside regular business hours (evenings/weekends) as needs require
Proven experience meeting sales promotion and/or marketing targets
Experience working in a deadline-driven environment
Proven communications and interpersonal skills with both internal and external customers
Advanced Degree
Bilingual in English / Spanish
Previous experience in health care, ideally working directly with health care providers
Experience working with older adult demographic

Senior Marketing Specialist Resume Examples & Samples

Proven success working with sales and account teams to coordinate and measure lead generation tactics
Ability to work and thrive in a large matrix organization
Salesforce.com and Marketing Automation Platform experience required; Marketo preferred
Bachelor’s degree in marketing, business or technology field
5+ years Field Marketing or equivalent lead generation experience supporting tradeshows and events
Position can be located inWaltham MA, Naples FL, or Princeton NJ

Senior Marketing Specialist Resume Examples & Samples

Day to day management of Field Marketing/ Training Program agency
Develops deep understanding for how our branded audio systems are packaged and sold
Manage the various marketing programs focused on driving take rates with Harman’s OEM partners the team is responsible for
Support team’s Field Marketing, creative, experiential and Incentive Program agencies to enable them to successfully execute their programs Effectively monitors customer & competitive trends
On site management and support for various OEM training and marketing programs
Manage and keep up to date Salesforce CRM system for the team
Complete basic data analysis and create reports and presentations to support Sr. Marketing Manager
Bachelor’s degree in related field (Marketing, Business, Communication preferred)
Agency/Car Audio/Consumer Audio experience a plus
Strong skills utilizing MS Office Suite
Strong program management and organizational skills
Self-starter with ability to fulfill role without constant supervision
This position could sit in Novi, Michigan, Los Angeles, CA or Dallas, TX
Experience with Salesforce CRM software
Retail or Franchise Marketing Experience

Senior Marketing Specialist Resume Examples & Samples

Develops and executes marketing strategies for key sectors and solutions in EMEA and in some cases globally (strategy creation, execution, budget oversight, measurement and reporting)
Uses wide-range of marketing techniques, including print and digital marketing collateral (brochures, case studies, videos, infographics etc.) events, digitial marketing (increasingly social media, SEO and PPC), thought-leadership, public relations, paid media placements, direct mail, award submissions etc
Supports strategic new business opportunities with tailored marketing e.g. video messages from executive management
Works in partnership with business leaders, sales, product management and relationship management, compliance and legal to develop and execute plans
Collaborates with corporate marketing colleagues (over 50 globally) to execute marketing plans, working with marketing specialists from design, digital marketing, public relations, events management, content marketing etc. as well as with external agencies for some design elements and videos
6+ years’ experience in business-to-business financial marketing such as asset servicing,asset management, technology and consultancy firms
Proven experience leading marketing programmes (strategy creation, execution, budget oversight and measurement) using a broad combination of marketing techniques and channels
Comfortable dealing with detail and complexity but able to see the big picture and think strategically
Driven to understand the needs of clients in different markets with proven ability in building effective messaging for different sectors combining multiple products
Enjoy building strong relationships with all levels of seniority and disciplines and comfortable collaborating with multiple stakeholders face-to-face and over the phone
Creative and a problem solver – when something doesn’t go as expected, you can find another way to get the job done
Excellent project management skills – you are happy to juggle multiple projects
Comfortable working independently, take ownership of projects with drive to execution

Senior Marketing Specialist Resume Examples & Samples

Operates independently and has in-depth knowledge of the Wealth Management business unit
Responsible for the development of content strategy for marketing programs that address strategic Bank initiatives; translates marketing strategy to into actual plans and oversees execution
Develops and edits marketing materials specific to Wealth Management products and services; determines content to target specific audiences and/or segments and coordinates the development of materials with Corporate Marketing and outside design firms
Interacts with various areas of the bank, including product, sales and relationship managers to gather data for creation of marketing strategies and content
Works with the sales staff, WM marketing directors and relationship managers to promote marketing initiatives. Monitors response rates and business results
Researches and analyzes trends in the wealth management industry and HNW marketplace to determine the appropriate positioning and marketing activities that will promote the bank
5-7 years of marketing or sales experience, including financial services experience
A College or University degree and/or relevant proven work experience is preferred
Knowledge of financial industry consumer products and services and marketing concepts, acquired through related work experience and formal education, is required. Creativity and good writing skills are necessary to develop marketing materials and partner communications
Strong interpersonal skills are needed to interface with partners throughout the organization
Computer skills necessary (ex: PowerPoint, Word, Excel) to create materials
Solid project management, organizational and multi-tasking skills needed to manage a variety of ongoing projects

Senior Marketing Specialist Resume Examples & Samples

Assesses and interprets customer needs and requirements
Identifies solutions to non - standard requests and problems
Solves moderately complex problems and / or conducts moderately complex analyses
Works with minimal guidance; seeks guidance on only the most complex task
Translates concepts into practice
Provides explanations and information to others on difficult issues
Coaches, provides feedback, and guides others
Acts as a resource for others with less experience
Develop and implement custom marketing plans to support the sale of Group Medicare products to both employer groups as well as individual retirees
5+ years of experience in Marketing, Client Management or Communications
5 + years in Client Facing relationship building roles
3+ years in Project management
Experience in a deadline driven matrix environment
Excellent organization skills and experience managing and prioritizing several deliverables
Knowledge of Medicare
Experience in a regulated industry

Senior Marketing Specialist Resume Examples & Samples

Provide intermediate marketing support and assistance to local brokerage professionals as it pertains to business development and promotion of specific listings
Collaborate on the development, enhancement, and compilation of standard marketing packages, brochures, and presentations
Assist with drafting proposal responses and pitches to include extensive writing and editing of company information, proposal text, and graphics
Create and/or maintain marketing database/library and abstract files
Assist with meeting scheduling on behalf of brokerage professionals
Maintain confidential department records and office files in accordance with internal company procedures
Coordinate and assist with collecting, aggregating, and preparing data
Serve as mentor to Marketing Assistants

Senior Marketing Specialist Resume Examples & Samples

Creation and execution of multi-channel database marketing campaigns that deliver against business goals
2+ years of related marketing experience (marketing automation, digital marketing)
Experience with Google Analytics, HTML & CSS
Exposure to working in an omni-channel environment
BS/BA degree in Marketing or related field and/or comparable industry related experience required
Experience with CRM (Salesforce preferred)
Solid understanding of web-based applications and content management systems
Skills in Photoshop or other digital editing solution
Degree in Marketing, Web Analytics and/or Design
Excellent verbal skills, including in-person, and written communications
Excellent interpersonal skills required, with the ability to build credibility and collaborate with a broad variety of constituents
Customer service attitude
Candidates must have strong critical-thinking and problem solving skills
Must be self-motivated and able to take ownership of their deliverables
Must thrive on multi-tasking in a high volume environment, with attention to detail, organization and great follow-up

Senior Marketing Specialist Resume Examples & Samples

Day-to-day operation and support of LC-MS systems in the lab
Design and execute experiments that translate instrument performance capabilities into scientifically meaningful data and results to demonstrate product value
Creation of sales and marketing tools to represent workflow capabilities to internal colleagues and customers
Develop a strategic application plan, generate laboratory applications data, create exemplary data examples, and perform product technology evaluations to support R&D and field sales
Participate in active evaluation of new products and applications and will provide feedback regarding hardware, software and workflow performance and suggested improvements to Marketing Managers, Product Managers and R&D
Offer application support to collaborators and customers when appropriate
Develop and publish application notes, generate and deliver application-related material for internal and external trainings
Will contribute to all aspects of the characterization of Biotherapeutics with an emphasis on protein quantitation
BS required, with a MS or PhD STRONGLY preferred in Analytical Chemistry, Chemistry, Biology, or equivalent field
Must have three plus year’s hands-on experience with LC-MS instrumentation and protein mass spectrometry applications such as proteomics, protein characterization, and intact protein analysis. Protein quantitation experience is highly valuable
Excellent written, verbal communication, presentation and listening skills are essential
Ideal candidate will have knowledge of LC-MS competition and market trends and ability to understand technology and create customer solutions
Ability to interface with cross functional teams such as marketing and application specialists, research scientists, product managers, marcom and collaborators to produce, launch and manage solutions
IND-AIG

Senior Marketing Specialist Resume Examples & Samples

Four (4) or more years of marketing experience required
Ability to interact effectively with people at all organizational levels of the Firm
Ability to work in a demanding, deadline-driven environment with a customer service focus
Basic knowledge of the development, management and execution of sales processes including lead generation, pipeline management, account planning, sales strategy and development

Senior Marketing Specialist Resume Examples & Samples

Translate customer feedback and market trends into the features needed to provide the greatest customer experience and business value
Define and prioritize the user stories needed to guide development efforts
Manage the team user story backlog (work)
Software and/or Web product management or marketing experience
Digital User Design and/or Design Thinking experience
Knowledge of Agile-SAFE and/or Waterfall development methodologies

Senior Marketing Specialist Resume Examples & Samples

Support adoption of best practices and generation of insights from various data sources to enhance marketing effectiveness across all channels (website, TV, print, digital, in-office, in-pharmacy, social media)
Support development and transformation of overall Consumer engagement analytics framework; drive and align on key performance indicators, taxonomy, capabilities (tagging, tracking) processes and dashboards for analytics and reporting activities
Analyze data and provide actionable insights via visually compelling presentations to stakeholders
Collaborate with IT to implement and enhance data capture across our digital ecosystem, to ensure high data quality
Provide engagement analytics expertise: provide internal consultation and facilitate sharing of best practices
Support integrated and cross channel data driven design & approach based upon customer preferences, engagement behaviors, and commerciall objectives
Proactively identify opportunities to streamline and enhance analytics and reporting function by building automation into reports that are manually distributed
3+ years relevant work experience (customer engagement analytics)
Knowledge and experience in web analytics, online marketing metrics and/or key performance metrics required
Experience with marketing technology products such as Google Analytics, Adobe, Exact Target, Marin, Tealium, Omniture or Unica required
Experience with processing and analyzing complex data sets, and interpreting them to make business decisions required

Senior Marketing Specialist, Email Resume Examples & Samples

Creation and optimization automated email marketing campaigns and programs
Work with Creative, Technology and Merchandising teams to identify effective email programs, products to showcase in email and tech opportunities to allow to scale email programs
Analyze campaign performance, building out key reports and metrics and communicating insights to the rest of the business
Experience launching marketing programs
Proficient knowledge of HTML required

Senior Marketing Specialist Resume Examples & Samples

Analytical and decision making skills
The ability to learn and adapt quickly to new situations; and demonstrated competency with meeting deadlines among shifting priorities
The capability to manage multiple projects and prioritize work based on impact
The ability to lead cross functional teams, develop processes and align organizational resources to produce results
A results-oriented individual who can make a difference; a person who talks initiative, makes things happen, accepts accountability, and has a “can do” attitude, as well as a sense of urgency
Expertise establishing credibility at all levels within the organization. Garners respect for all levels
Presents ideas logically and assertively
Facilitates consensus and is willing to make decisions that are best for the business
Creative and flexible in attitude / style to adapt to new situations in a dynamic environment
A strong value system, unquestioned integrity, good listening and interpersonal skills
A bachelor’s degree from an accredited college or university. A master’s degree / MBA is strongly preferred
A minimum of 2-4 years of progressively responsible marketing and development experience, with a demonstrated record of success and effective performance
Demonstrated effective relationship management skills & experience
Demonstrated program and/or project development experience
Experience managing multiple partners & vendors to on time, on-budget deliverables
Strong communication and influence management skills
Retail Marketing, advertising and/or services marketing experience desirable
Demonstrated ability to work effectively in a team environment within a heavily matrixed organization
Strong organizational, project and time management skills

Senior Marketing Specialist Crop Protection Resume Examples & Samples

3 to 5 years of experience within marketing area in agriculture industry is a must
University diploma in Agriculture is highly recommended
Very good knowledge of local agriculture industry
Very good command of English. Other languages will be an advantage
Very good computer skills (Word, Excel, PowerPoint)
Very good personal and interpersonal presentation skills
Orientation on reaching goals
Very good understanding of corporate mission / vision and corporate goals
Very good time management and planning skills

Senior Marketing Specialist Accenture Mobility Resume Examples & Samples

Provide support in managing and driving the execution of strategic and innovative marketing initiatives and programs for Accenture Mobility, working in close collaboration with marketing colleagues, including but not limited to messaging, collateral, events, digital marketing, thought leadership, and internal communications
Develop collaborative relationships with key Accenture Mobility contacts, particularly in NA
Help support global and NA media activities that build awareness of Accenture Mobility programs, such as client wins, new services announcements, launch of research and thought leadership pieces, events, and speaking opportunities
Support Accenture Mobility’s participation at external events by ensuring appropriate brand positioning, managing deliverables and timeline, and shaping communications and social media plans
Own and maintain library of key Accenture Mobility facts and figures for sharing across business and marketing needs
Help drive the global credentials program, in close collaboration with Accenture Mobility leadership, Offering Development team and other Geographic Marketing Managers to tell our business success stories and aid business development
Responsible for updating internal community of practice sites with new marketing materials produced
Minimum of 3 years of experience and demonstrated ability in integrated marketing
Accenture marketing experience preferred
Understanding of Accenture’s business, our service offerings and our target markets
Team player with the ability to work with diverse and virtual teams
Ability to work autonomously and independently, yet integrate appropriately and work collaboratively with other areas within Marketing & Communications and other areas within Accenture
Able to navigate through matrixed organization and excellent relationship building skills

Senior Marketing Specialist Resume Examples & Samples

Lead design, development and execution of demand generation campaigns
Reimagine current email marketing strategy, with a major focus on account-based marketing principles that will influence A/B testing, lead nurturing programs and landing pages
Manage content syndication channels and proactively search for new third-party lead sources
Develop, promote and host webinars, live demos and presentations targeted by vertical and/or business process to support account-based marketing approach
Work with Marketing Analyst to monitor and analyze inbound lead performance in order to understand what is working and not working
Frequently interact with sales team on lead status/quality to optimize SQL conversion rates
Completion of a Business, Marketing, Digital or other relevant bachelor’s degree
3-6 years of demand generation experience in a B2B marketing role, with a proven ability to effectively create, manage and execute integrated marketing programs with a preference for experience in the software or technology services space
Experience with CRM and Marketing Automation
Creativity a must! Bringing new ideas to the table is the key to success in this role
Proven experience-tested, analytics-driven lead generation assessment and optimization
Knowledge of best practices in customer acquisition, SEM, SEO, social advertising, email marketing, and B2B demand gen
Ability to summarize and assess results, present impact and recommendations to regional and corporate leadership
Ability to work in a fast-paced environment and across multiple projects at a time
Superior communication (fluent English written and verbal) skills required
Strong customer service orientation with a keen sense of urgency and priorities
Strong partnership and collaboration skills; able to develop and maintain effective relationships with peers, vendors and internal stakeholders
Strong project management capabilities, including the ability to accurately specify project timeframes, dependencies and risk factors
Enjoys learning and rapidly correlates new concepts to existing knowledge
Able to develop strong working relationships with internal peers and agency partners, and can foster cooperation in non-hierarchical relationships

Senior Marketing Specialist Resume Examples & Samples

Represents district or country during the development of the annual EMEA marketing plans. Provides input on local markets, needs, opportunities and KOL interactions
Runs events, tradeshows, conferences, seminars with support of the Demand Generation Team
Helps to develop high value customer relationships in the district in collaboration with the Sales and Support teams
Contributes to collaborations/strategic projects with Key Opinion Leaders for new products or applications development
Provides intelligence regarding funding opportunities in the district and shares with the local sales team and the wider EMEA Regional Marketing team

Senior Marketing Specialist Resume Examples & Samples

Understand the role and unique value proposition that their product has in the FedEx Corporate portfolio (relates to corporate value)
Ability to organize, adapt, remain flexible and self-motivated
Good analytical capabilities, able to obtain information from a variety of sources including strong Excel skills and ability to pull data from internal FedEx databases such as EDW
MBA degree would be a plus

Senior Marketing Specialist Resume Examples & Samples

Experience in Digital Marketing
Understanding of Go-to-Market activities and processes
Experience leading a team
Excellent human relations and communications skills

Senior Marketing Specialist Resume Examples & Samples

Foresee problems/issues for the direction, concepts and tasks from US team, and assist marketing specialists to work correctly with suppliers and US team, to avoid mistaken during development and mass production
Involve in packaging material/structures/sampling evaluation, testing, and provide suggestions and solutions
Make approval decision on colors and packaging when needed
Work and submit weekly activities reports to marketing manager
Coordinate the team with other departments on daily works and provide supports and suggestions to other departments when necessary
Set up and update maintenance database for sampling, sku’s, and packaging
30% Sample requests arrangement and leading. Color chips evaluation and check
30% Packaging engineering evaluation and development
10% Database set up and maintenance
10% Lead and take charge of big special DI program development on sampling, packaging and specs, as well as NPD projects
10% Training marketing specialists
10% Schedule and hold meeting with other departments on coordinating daily works
Bachelor degree holder, prefer English /Foreign Business major
4-5 years and above working experience on foreign company
Have experience with marketing coordination, or familiar with stainless steel and plastic products
Have experience on sampling follow up and maintenance, packaging engineering and development, and sku specs maintenance for production
Have innovative ability and able to provide good suggestions and solutions on works
CET 6, good oral and written English. Good at using office software
TEM 8 or Familiar with using Illustrator software

Senior Marketing Specialist Resume Examples & Samples

1-2 years of food retail marketing experience - promotion deployment and execution, and visual merchandise upgrades that are current with market trends
Dynamic communication skills – an ambassador for Sodexo to our customers and clients
Experience and the ability to initiate goals within budgets, execute plans to meet deadlines, and work with others on processes while monitoring outcomes
Solid background in Sodexo branded concepts and retail programs

Senior Marketing Specialist Resume Examples & Samples

As a Senior Marketing Specialist (m/f) you are responsible for the development and implementation of marketing concepts in assigned organizational unit(s) and for the selection and realisation of required processes
You advise the unit in all marketing related issues and you qualify, select and direct internal and external service providers
Moreover you contribute to units' budget planning and complete marketing related reporting
You conduct market research activities as appropriate and support management in determination of effective pricing structures
Furthermore you are responsible for the design and implementation of concepts of customer group specific sales and marketing activities and provide marketing support to sales units and teams
You drive and coordinate outbound marketing activities, including trade fairs, shows, media and events
You completed successfully an upper second or first class university degree on master level with a major in engineering, business administration, languages or history
You have a long professional experience in marketing and editorial capacities in industry or news agencies covering the aerospace sector
Furthermore you have a sound understanding of aerospace and electromechanical environments, gained through at least 3-5 years of exposure in these markets
You have an understanding of the market dynamics and participant behaviour and can use this to develop marketing strategies and are able to implement these successfully in the unit
Besides your experiences in project and process management you have professional presentation and communication skills
A fluent command of English (spoken and written) complete your profile

Senior Marketing Specialist Resume Examples & Samples

Lead management of event logistics and activities including budget/expenses, publishing of tradeshow reports or summaries
Track projects; manage the events calendar and suggest dates and timelines for Illumina events
Design and customization of booth graphics, support material and email-related communications
Coordinate company presence at shows, working closely with Product Management and Marketing Communications teams and Sales Channel Partners
Coordinate logistics, including: booth graphics and furniture hire; registration and attendee tracking, presentation and materials support and pre- and post-event evaluations
Procure (research, select and negotiate), and coordinate vendor services
Coordinate facility/exhibit set-up, equipment and catering requirements
Provides on-site event support as necessary
Creates and updates standard operating procedures for the event planning function
May collect, track, and analyze sales leads and metrics generated by events
Orders and administers the inventory of promotional items and marketing assets
Keeps promotional item and marketing literature inventory stocked and up to date
3+ years hands-on event marketing experience
Exceptional organizational, communication and interpersonal skills
Experience in project management; can prioritize and manage multiple projects that have short deadlines
Good at English, spoken and written
E-marketing and social media management experience (WeChat, Weibo) is desired
Familiarity with Event Management software (e.g. Event) and Marketing automation software ( e.g. Eloqua or Marketo) is preferred
Customer focused, team oriented, self-motivated, and enjoys working in a collaborative and fast-paced environment
Previous experience with Adobe Creative Suite for graphic design/desktop publishing – InDesign, Photoshop and Illustrator is preferred

Senior Marketing Specialist Resume Examples & Samples

Bachelors degree, preferably in Marketing or Finance
4+ years bank and/or marketing experience
Proficient in Microsoft computer applications
Availability to travel statewide for marketing plans for our regional financial centers

Senior Marketing Specialist Benelux Resume Examples & Samples

Works closely with local sales teams to execute on tactical marketing plan for sequencing and microarray portfolio with additional responsibilities in focus segment areas
Contributes to creation of impactful presentations for local seminars, workshops, tradeshows and conferences
Provides detailed Voice-of-customer back to Illumina’s product marketing teams in San Diego
Regionalize product launches of new Illumina products and solutions to fit local market needs and trends
Drives the creation of local sales collateral (e.g. iCommunity articles, Application Notes, Success stories, customer testimonials etc) in collaboration with the EMEA Programs team
Assists with closing technical/competitive sales opportunities by providing domain expertise, competitive positioning and relevant scientific arguments
Tracks competitive placements and contributes to quarterly market share and win/loss reports
Contributes in Market Development projects and represents district/country in EMEA initiatives

Senior Marketing Specialist Resume Examples & Samples

Bachelor’s Degree with emphasis in marketing or business administration
Minimum of 3 years marketing, sales, or communication experience
Ability to handle multiple tasks and projects simultaneously
Excellent writing and communication skills, excellent computer skills

Senior Marketing Specialist Resume Examples & Samples

2-7 years of related experience within professional services or other relevant industry
Decisiveness and excellent use of independent judgment
Proficiency in Salesforce, Eloqua or related marketing platforms, and Microsoft applications such as Excel, PowerPoint, and MSWord
Exceptional organizational and project management skills are required
Must be able to recognize, explore and use a broad range of ideas and practices, thinking logically and creatively without influence from personal bias

Senior Marketing Specialist Resume Examples & Samples

Manages content projects from start to finish including videos, whitepapers, blogs, and infographics
Researches, writes, and develops marketing content such as web content, collateral, advertising, email campaigns and press releases and presents recommendations to Senior Marketing Manager or internal committee
Acts as a Comcast Technology Solutions Brand expert and ambassador, providing input to product and digital marketing teams to incorporate brand messaging into internal and external-facing materials
Assist Senior Marketing Manager with campaign execution, content and online marketing and results tracking

Senior Marketing Specialist Resume Examples & Samples

Work collaboratively with global marketing team and scientific network to develop and produce corporate and site-specific marketing collateral for assigned business segments
Work collaboratively with the commercial operations team to collect information and facilitate the development and implementation of strategic and tactical marketing plans
Work with business analytics to help research and understand the market dynamics and market potential in assigned areas identify market growth opportunities and incorporate in to marketing program development
Oversee and facilitate marketing activities to ensure high level of responsiveness to customers and the sales organization
Develop and implement a strategic trade show plan with a smart forum, achieve deadlines and budget, organize and manage trade show duties and representation for an assigned business segment and/or site on a global basis
Assist in the management and optimization of assigned web-based content residing on criver.com including the development of program and initiatives to increase traffic to the site
Develop and integrate cross business marketing programs for multiple business divisions
Experience: 3-5 years related experience in marketing or customer services
Certification/Licensure: None
Other: Sales and international experience desired

Senior Marketing Specialist Resume Examples & Samples

3+ years hands-on marketing experience, which included significant project management
Able to travel 20%
Strong track record in developing strategies and tactics in promoting brand and products as well as driving qualified traffic to our inside sales team
Proven expertise in successful marketing campaigns and own their implementation from ideation to execution
Possess the ability to experiment with a variety of organic and paid acquisition channels – content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more
Ability to lead various internal groups to generate valuable and engaging content for our website and blog that attracts and converts our target groups
Ability to build strategic relationships and partner with key industry players, agencies and vendors
Experience managing the marketing budget along with allocating funds based on KPI’s
Measure and report performance of marketing campaigns, gain insight and assess against goals
Graphics background/project involvement preferred
Experience working with photographer’s/media creation

Senior Marketing Specialist, Machineq Resume Examples & Samples

Manage/develop/approve all MachineQ partner engagement materials: slideware, marketing collateral, websites, etc
Collaborate with Corporate Communications on all publically released materials
Manage presence and team coordination at tradeshows and conferences
Coordinate with Sales and Product on POC Partner engagements and strategic analyses
Liaise with internal partners (e.g. Xfinity Communities, Business Services) to grow IoT verticals
Coordinates and leads the design and copywriting of marketing communication materials including direct mail, brochures, web content, sales letters, flyers, newsletters, newspaper, radio and TV advertising, and other projects
Monitor budget for campaigns
Follows through to ensure that deadlines are met and deliverables meet specifications

Senior Marketing Specialist Resume Examples & Samples

Interview and collaborate with internal staff and external pros, fishing experts, and consumers to write original, timely and engaging content
Research, write and edit short, medium and long-form copy that incorporates best practices for digital and print while blending relevant content and brand guidelines
Write press releases for new product launches, tradeshows, and other newsworthy events
Creates written and visual content to be used for websites, emails, social media, trade shows and other brand events for all fishing group brands
Develops, coordinates and implements advanced, complex sales and marketing program materials and promotions using knowledge of best practices. Consults and partners with internal teams, external vendors and customers to ensure communications are integrated with brand initiatives and support organizational objectives. Consults with sales to develop effective sales literature, product information, catalogs, etc
Creates various simple to complex marketing materials such as, articles, videos, emails, social posts and product imagery in collaboration with vendors or independently. Creates or partners with vendors to develop articles, photography, videos, sales tools, newsletters and social media
Develops and manages content for the organization’s digital presence, ensures alignment with brand identity, and coordinates web projects across departments. Partners with the technical team to ensure awareness of new developments which need to be integrated into communications
Manages the implementation of marketing projects which includes partnering with vendors/agencies and internal departments to ensure marketing, advertising and sales promotions are effective and efficient. Evaluates project success and implements improvements
Proficient to advanced skills in Microsoft Windows, Word, Excel, and PowerPoint as well as Adobe Photoshop, and experience working with a web content management interface
Prior experience working with fishing products
Skills and experience in consulting with various teams to identify needed marketing approach and developing supportive marketing tactics
Demonstrated expertise with social media and emerging web technologies through relevant blogs, list servers, and events
Skills in designing creative, innovation marketing materials to increase product marketability
Excellent verbal, written and interpersonal communication skills to develop effective communication materials and effectively communicate with internal teams and external vendors
Demonstrated ability to prioritize and multi-task in a fast-paced environment to effectively manage the timelines for multiple marketing projects, promotions and events
Ability to effectively work independently and as part of a team
Excellent skills in problem solving, organization, creativity and innovation
Ability to read and write in English
Bachelor’s degree in marketing, communications or equivalent
Typically requires a minimum of 5 years producing marketing materials and graphics, coordinating marketing promotions and managing website content

Senior Marketing Specialist Resume Examples & Samples

Collaborate and partner with the internal business lines to develop marketing strategies and plans
Recommend specific activities throughout the marketing funnel to build awareness, consideration and trial for new and ongoing foundational initiatives
Lead the end-to-end process for plan development and execution including: situational assessment, strategy development, initiating the project brief, leading the project team (writers, designers, marketing research, and sales team), executing the project, evaluating the results, and making recommendations based on analysis
Develop and manage relationships across the organization, including distribution leadership, internal and external sales, sales operations, sales initiatives, national accounts, marketing research, strategy/innovation, marketing communications, and business intelligence, to deepen knowledge about the advisor sold/institutional retirement segment
Collaborate closely with digital marketing to support a digitally enabled sales force and explore innovative ways to build deeper engagement with primary target audiences via digital channels (social, video, and web)
Minimum 4-5 years of marketing experience, Bachelor’s degree, MBA preferred
Proven track record of developing and running successful marketing campaigns
Knowledge of marketing processes and disciplines including database management, social media/digital marketing, direct marketing and lead generation
Ability to lead and manage complex projects across multiple functions, teams, groups and agency partners
Extensive experience in utilizing marketing insights and business analysis to form and execute marketing strategies and plans
Understanding of and experience driving value within a sales driven organization (experience with long, relationship driven sales cycles with multiple influencers/gatekeepers a plus)
Strong organization, time management, written and oral communication skills

Senior Marketing Specialist Energy Products UK Resume Examples & Samples

Develop the local marketing strategy for both Powerwall and Powerpack
Sales conversion: continuously optimize customer touchpoints, sales materials and events for sales conversion. Engage existing leads in a lead nurturing program to drive sales conversion
Channel development: work with the sales team to develop and execute marketing plans to effectively grow and nurture the partner channel. Create and manage a collaborative marketing program for the partner channel
Work with communications team on consistent and effective media messaging to support our marketing activities

Senior Marketing Specialist Energy Products Sw-eu Resume Examples & Samples

In-depth analysis of the local energy storage market, customers and competitors to identify the right local target audiences, messaging and marketing channels: You are the expert that knows the market, growth drivers, barriers to adoption, customer needs, buying patterns, competitor landscape and special interest groups inside out
Develop local marketing materials that drive customer lead generation and sales conversion: create a consistent and effective customer narrative that meets local customer needs and the global brand strategy. Assist in the localization of sales and marketing materials, which includes but is not limited to: official website contents, mailers, brochures and product documentation
Develop and roll out (digital) campaigns, local events and partnerships that effectively reach the target audience and drive customer lead generation: manage the planning and execution of these campaigns, events and partnerships to maximize impact and ensure execution meets the global brand strategy and standards
Sales conversion: continuously optimize customer touch points, sales materials and events for sales conversion. Engage existing leads in a lead nurturing program to drive sales conversion
Evaluate and track the success of programs and campaigns
Effectively deliver results of marketing objectives within the designated and agreed budget

Senior Marketing Specialist Resume Examples & Samples

Bachelor’s degree and a minimum of 5-7 years of experience in B2B enterprise software
Prior experience in high technology/enterprise software in a field marketing role working with channel partners is required
Demonstrated experience of developing and executing high performance marketing programs
Ability to demonstrate marketing impact on bookings via account based marketing plans
Strong interpersonal skills and ability to earn trust and respect from sales and channel management
Experience with sales operations, reporting, marketing & campaign dashboards and KPIs
Ability to work collaboratively with multiple stakeholders in a fast moving environment

Senior Marketing Specialist Resume Examples & Samples

Campaign, product collateral and email writing and copyediting
Webpage and content creation and editing
Press release writing
Product and webinar power point slide development and hosting
Social media campaign development and writing
Event support

Senior Marketing Specialist Resume Examples & Samples

Lead, develop and execute go-to-market strategies for identified products that strengthens Emerson brand position and increases sales
Create and manage primary demand generation to drive new, high impact leads to the sales organization
Develop the marketing message strategy for assigned products and marketing initiatives. You will be responsible for ensuring consistent messages are cascaded across all delivery channels
Influence and lead cross-functional and global teams to promote a collaborative strategy and atmosphere
Launch specified new products by developing and executing marketing plan and creating sales enablement support materials
Work with outside agencies and contractors, managing their time, projects and budgets
Analyze integrated marketing performance and communicate results across the organization and leverage to drive continuous improvement
Lead the effort to gather segment specific market intelligence on products, customers or competitors. Identify, evaluate and recommend marketing opportunities in line with product management objectives
Lead the development of customer facing materials and provide sales channel with relevant tools
Manage events for Rosemount products, particularly the Exhibit Hall for Emerson’s User Exchange
Manage timing and deliverables for identified marketing initiatives
Bachelor's degree in business, marketing or related degree
Five (5) years of related experience
Embraces change, is flexible, handles pressure, and has the ability to adapt in an evolving environment
Basic knowledge of budget management
Results oriented and comfortable in a “test and learn” environment
Understands primary demand generation and marketing automation
Agency/marketing services experience
B2B marketing in manufacturing or engineering

Senior Marketing Specialist Resume Examples & Samples

Manages toll-free number process end-to-end to ensure accuracy and that business needs are met
Acts as primary owner of SPG online and offline tracking strategy to ensure driven business for all marketing tactics is captured accurately
Manages approval process for partner communications via Marketing Wizard
Coordinates Campaign Management and lead routing initiatives for SPG
Provides support to PL Operations and Safeco Operations team on marketing projects
Assists Associate Program Manager with the operational aspects of marketing programs and tool launch as a member of a cross-functional team with a range in level of complexity
Identifies opportunities for process improvements and presents solutions
Develops monthly project reports for leadership team
Ensures work is completed for project assignments on time as expected
Bachelor's degree (with a concentration in Marketing, Business Administration or Communications preferred) or equivalent experience required
3-5 years of proven experience in a marketing related discipline, either in a corporate or agency environment
Insurance industry experience preferred and knowledge of marketing principles, practices, and analysis and a solid knowledge of relevant technologies
Strong analytical, oral and written communication and organization skills required along with proficiency is systems such as Excel and Access
Highly collaborative with the ability to work in a fast paced environment on multiple priorities
Requires thorough knowledge of business practice and procedures in order to perform non-repetitive, analytical work

Senior Marketing Specialist Resume Examples & Samples

Leads many projects and provides resolutions to a diverse range of complex problems
Manages the timetable of delivery of marketing programs
Project manages the launch of new products/ solutions
Operates in an intensely cross-functional manner, coordinating with product marketing, sales enablement, Interlock with product marketing to demand programs, regional marketing and marketing operations to ensure transparency and efficient delivery of programs
Manages outside vendors that participate in the delivery of marketing programs
Provides the key interface to and project management for marketing automation campaign delivery
Communicates and drives adherence to marketing program scheduled delivery dates
Contributes to the success of the web site with content and analysis
Contributes content to social media campaigns
Develops and/or assists in the delivery of marketing and sales assets such as sales presentations, datasheets, videos, white papers, case studies, infographics, surveys, etc
4-7 years in product marketing
Demonstrable project management skills
Individual who thrives and is adaptable in a collaborative, cross-functional, continual change environment
Excellent internal communicator at all levels of management
Excellent external communicator with proven ability to simply convey complex ideas in written and presentation formats
Strong listening, information gathering and analysis skills
Knowledge of modern digital marketing techniques and systems
Listening, probing, interpreting needs
Knowledge of buyer’ and sales cycle models
Understanding of social media
Knowledge of inbound marketing
Exceptional project management
Cross-organizational and influence management skills
Knowledge of and prior use of technology for marketing purposes including marketing automation, CRM, analytics, business intelligence and PRM tools
B2B buying cycle
Demand waterfall approach
Demand reporting/ metrics
Project management principles
Sales cycle

Senior Marketing Specialist Resume Examples & Samples

2-5 years digital marketing experience in a corporate or agency environment
Willing and able to travel domestically up to 25%
Proficiency with Google Analytics or Adobe Analytics
Strong Communication skills; written and verbal
Experience with Final Cut Pro or iMovie a plus
Experience with Brainshark a plus
Experience with Radian6 a plus

Senior Marketing Specialist Resume Examples & Samples

Assist in all aspects of planning and executing business development, marketing and communications initiatives
Assist with utilization of reporting functions and upkeep of the CRM (Client Relationship Management) database content, including conducting conflict checks and refreshing client and potential client data
Plan and run internal and external meetings and events
Write and maintain content on local website and social media accounts
Build effective working relationships with internal team
Attend tradeshows and company-sponsored events

Senior Marketing Specialist Resume Examples & Samples

Develop and execute integrated marketing campaigns in an innovative and fast-paced environment to engage and nurture prospects through the buyer’s journey
Execute demand generation campaigns across a variety of tactics including digital inbound, e-mail, direct mail, events, messaging, trade shows and sales engagement tactics
Actively monitor campaign performance and demand gen metrics, and make recommendations to drive continuous improvement
Partner with the Demand Generation teams in planning and executing marketing campaigns, as well as monitoring performance results
Assess market and customer situations, complete analysis and develop recommendations to improve business or marketing performance based on key insights or analysis
4-6 years of experience in professional marketing
Undergraduate degree in marketing or equivalent is required
MBA or JD preferred
The ideal candidate will have a combination of demand gen, digital marketing, content marketing, brand management, advertising, public relations and/or related marketing communications experience
Strong intellectual curiosity and problem-solving skills with flexibility to adapt to business requirements
Sharp attention to execution, detail and process
Proficiency with Marketing systems (e.g. UNICA, Salesforce.com) is a plus

Senior Marketing Specialist Resume Examples & Samples

Manage strategy of search agency to drive sales strategy through development of bid strategies and optimizations
Track and manage monthly search budget sales goals. Develop Purchase Orders for all Online Marketing related expenses, submit monthly accruals and control expenses by ensuring spend is on budget
Coordinate Search channel’s day-to-day trafficking, test execution, optimization and troubleshooting to ensure all conversions are tracked
Uphold the Brand, product, and legal guidelines across ad copy, landing pages, buyflow, and call centers
3+ years of direct experience managing search engine marketing programs with a proven track record of driving sales – specifically in setup, monitoring, reporting, analysis, optimization, budget pacing and forecasting, keyword research and expansion, competitive benchmarking, and strategic portfolio insights
In-depth understanding of key industry metrics and the ability to recognize how they drive the business (e.g. CPC, CTR, CPA,CVR and Quality Score)
Familiarity with Online Analytics platforms, preferably Adobe Omniture
Experience with B2B sales
Familiarity with extracting data from Micro Strategy, or other database systems
Experience with managing external agencies

100

Senior Marketing Specialist Resume Examples & Samples

Understanding of online and digital execution
Strong IT product background
Strong time management to ensure all projects are delivered within set timeline

101

Senior Marketing Specialist Resume Examples & Samples

Manage daily promotional emails for the Marketing team including coordination of the schedule, QA of lists and creative, and troubleshooting issues
Ensure best practices are followed
Closely track performance of tactics and progress of programs on a daily basis, adjusting marketing tactics as necessary to meet client objectives and contracted deliverables
Cross-functionally manage all internal teams, including business intelligence, project management, and production teams, around tracking and reporting of marketing tactics and overall campaign
3-5 years combined experience in any of the following: sales operations, digital marketing related field, i.e. Digital agency, digital analytics,
Advanced MS Excel and Access skills
BS/BA required or will take experience in place of education
Pharmaceutical marketing experience a plus

102

Senior Marketing Specialist Resume Examples & Samples

Develop and/or assist in executing content for the Wireless product group, such as website copy, flyers, brochures, social media, videos and event posters to name a few
Lead sales enablement to ensure the channel understands Wireless products and have the tools they need to sell Wireless solutions
Influence and lead cross-functional teams to promote a collaborative strategy and atmosphere
Launch specified new products by developing and executing marketing plan and creating new product support materials
Participate in messaging initiatives around PlantWeb, Pervasive Sensing and IIoT
Assist the Wireless Marketing team to ensure primary demand generation goals are met
Four (4) years of related experience

103

Senior Marketing Specialist Resume Examples & Samples

Plan and execute demand generation marketing programs to grow sales pipeline for the sales organization
Monitor lead flow within the territory to ensure the appropriate sales channels are receiving and following up on leads
Foster business relationships with key customers and business / channel partners ANSYS, Inc. is an Equal Employment Opportunity and Affirmative Action Employer
Identifies new tactics to connect with market across all personas including users, managers and executives
Nurtures existing leads through digital content, events and other persona appropriate marketing methods
Liaise with Channel partners and with the Global CP Marketing Manager to ensure consistency among marketing plans in each region
Fluent Swedish and English language skills are essential. Any other language skills would be a plus
Ability to work cross-functionally and collaborate with multiple stakeholders
Organized and capable of managing multiple projects at once from planning, execution, measurement and follow up
Passion for technology and engineering. Knowledge of CAD / CAE / PLM market is a plus

104

Senior Marketing Specialist Resume Examples & Samples

Daily general project management administration; full-time position
Trafficking of jobs and project coordination; monitoring of creative development and production expenses; preparations of meeting agendas and client status reports and participation in creative brainstorms
Assist National marketing team with the research and development of strategic planning initiatives
Active communication with division clients, account service and cross-functional production team members
Detail-oriented, reliable and organized
Customer and industry knowledge

105

Senior Marketing Specialist Resume Examples & Samples

Works with a variety of technical and support staff and skilled at interfacing with multiple levels of staff
Responsible for tracking progress of assigned opportunities
Participates in the development and maintenance of marketing information and materials, such as project sheets and credentials, with ability to message for brand and intent
Undertakes special projects as assigned including global pursuits and other initiatives
Supports and/or provides direction to senior proposal managers on complex pursuits as needed, including subconsultant coordination, tasks related proposal compliance (forms, project data research), and production
Experience in proposal management and coordination for design firms
Experience providing marketing team leadership and interfacing with people at various levels of an organization
Works under general supervision and collaboration with the B+P Marketing Lead and regional business leaders
Excellent graphic design sense
Experience in Salesforce desirable

106

Senior Marketing Specialist Resume Examples & Samples

Strong Project Management skills and ability to develop and execute highly complex project plans
Ability to be customer-facing
Extensive cross-functional and collaboration skills across internal and external stakeholder groups
Ability to present and communicate ideas in written and oral form at all levels of the organization
Proven ability to think critically and strategically with demonstrated quantitative/qualitative analysis skills
Solid communications skills (internal and external) across multiple modes to influence, persuade and defend plans with senior management-level audiences
Demonstrated self-starter with a high sense of urgency and bias towards action
Track record of outstanding performance and demonstrated leadership skills
Shipping experience would be a plus

107

Senior Marketing Specialist Resume Examples & Samples

Ability to work effectively within a fast-paced, team environment
Strong organizational, project management and follow up skills
Strong communication skills, comfortable training teams and discussing solution with clients
IT or “web design” related skills a plus

108

Senior Marketing Specialist Resume Examples & Samples

Strong project and product management skills and experience in leading and participating in Quality Action Teams (QDM)
SQL and Teradata analysis skills, experience in using MS Excel and EDW platforms to pull and analyze data to support team initiatives
Comfort with frequent interaction with department vice president and other key executives
Experience and comfort in developing executive level (MS Powerpoint) presentations along with strong communication skills to multiple audiences across all levels of the company
Demonstrated financial acumen and analytical skills
Creative critical thinking and problem solving skills to foster innovation
Flexibility and adaptability in rapidly changing environment

109

Senior Marketing Specialist Resume Examples & Samples

Represent and act as a voice of the team ensuring clear, concise and timely communication, both verbal and written
Provide frequent project updates to a wide variety of audiences
Define and track roles and responsibilities of team members and provide resource availability updates to project stakeholders
Identify, track and size required tasks, assign appropriate durations, and identify the critical milestones of the project schedule
Facilitate large scale collaboration meeting events
Recognize and anticipate issues and risks and collaborate across functional areas as different levels of the organization to manage the issue resolution process
Proactively manage changes to the scope and schedule and identify potential impacts to the project benefits or customer experience
Use QDM principles and tolls to improve the new product development process and resolve project issues
Some travel may be necessary (domestic/international)
Ensure the critical governance elements of quality have been addresses prior to load or market release
Knowledge of software development methodologies, such as Waterfall and Agile with the ability to work in both environments
Demonstrated ability to lead and guide cross functional and multicultural teams
Strong project management/planning and problem solving skills
Innovative, results oriented, self-starter, capable of coordinating numerous tasks simultaneously in a fast-paced team environment
Strong meeting facilitation skills with a cross functional team
Demonstrated strong interpersonal, teamwork and leadership skills

110

Senior Marketing Specialist Resume Examples & Samples

Proven experience derived from developing and executing successful sales campaigns and programs that delivered significant sales results
Extensive knowledge of the healthcare IT market
Experience with electronic, digital and traditional marketing communication platforms
Effectively able to work with leadership to develop programs and campaigns that achieve business unit and sales goals
Excellent strategic, analytical and execution skills
Strong communication, presentation and writing skills
Knowledge of McKesson solutions, particularly Paragon preferred
Ability to work in team environment and effectively work across departments
Possesses confidence necessary to interact with management

111

Senior Marketing Specialist Resume Examples & Samples

Coordinate broad-scale retail research studies to inform retail strategy in collaboration with internal stakeholders and Market Research team; tailor research findings to areas most relevant to the target audience/stakeholder group to help guide channel-level strategies
Develop, execute and measure (where appropriate) an integrated plan for communicating strategic initiatives/direction within the retail organization and across various stakeholder groups
Lead content development and coordination for senior executive presentations and overarching strategy documents; serve as a resource for core retail content
Lead organizational-level meeting planning, coordination and measurement
Coordinate routing/approvals for contracts and related documents
Proven ability to function in a highly visible, fast-paced and dynamic environment
Experience interacting with and preparing documents for executive level management
Strong verbal, written and interpersonal communications skills
Must have excellent PowerPoint and presentation delivery skills

112

Senior Marketing Specialist Resume Examples & Samples

Experience managing digital marketing technology or other customer technology platforms; Adobe and Salesforce technologies a plus
Leading cross-functional teams to deliver results
Managing critical technology relationships
A history of delivering quantifiable results through measurement
An understanding of go-to-market processes
Competency in Agile and/or Waterfall development frameworks

113

Regional Senior Marketing Specialist Resume Examples & Samples

Assist Marketing Director with strategy development and innovation of regional marketing initiatives
Work closely with the Field Sales Team to proactively plan and activate desired marketing toolbox programs based on stated business objectives
Lead and manage all coordination and tasks surrounding the planning and execution of regional marketing initiatives
Work with analytics or agency teams to monitor performance of regional marketing programs and issue timely metrics report to marketing leadership and field sales team
Coordinate with key internal support teams (including but not limited to Corporate Communications, CRM/Social, Finance and Integrated Channels & Experience) to plan and activate desired marketing initiatives
Direct advertising and event management agencies as well as media partners
Act as client representative at various regional events
Budget management including tracking monthly invoices, supplying accurate forecasting and establishing monthly accruals
Utilize proper approval process with the business, marketing leadership, legal and compliance for all regional marketing initiatives
Manage and grow the skill set of direct report(s) within this position
Type of prior related experience

114

Senior Marketing Specialist Resume Examples & Samples

Manage external agencies to drive strategy through development of bid strategies and optimizations. Coordinate reporting to agencies on a daily basis using batch reporting feeds and manually pulled reports
Analyze individual campaign performance to derive actionable insights to improve performance on conversion rates – then own the execution of these new ideas, start to finish, with feedback from agency/peers/ manager /executives
Keyword research and expansion, competitive benchmarking, and strategic portfolio insights
An in-depth understanding of key industry metrics and the ability to recognize how they drive the business (e.g. CPC, CTR, CPA, CVR and Quality Score)
Ability to collaborate with peers, vendors, and external agencies
Advanced knowledge of Excel (pivot table, V-looks ups)

115

Senior Marketing Specialist Resume Examples & Samples

Manages direct mail marketing projects by working cross-functionally, including
Bachelor's Degree (or higher) in Marketing and / or related field OR High School Diploma / GED with 3+ years of professional experience in Marketing
3+ years of marketing and / or project management experience within a matrix organization
3+ years’ experience in a deadline driven environment
3+ years of experience with Microsoft office applications including Word, Excel, Outlook and PowerPoint
3+ years’ experience in a position requiring strong organization skills
3+ years’ experience managing and prioritizing several deliverables
Omni-channel marketing experience is preferred, with a focus on direct mail and digital marketing tactics
Passion for creative development

116

Senior Marketing Specialist, Search Resume Examples & Samples

Manage and execute tactical search marketing campaigns to deliver against business goals
Deliver a data-driven, quantitative approach to search marketing; using metrics to measure success and create feedback loops to adjust bids across an ecosystem
Demonstrate behaviors consistent with the Company’s Vision, Mission, and Values in all interactions with customers, co-workers and suppliers
Bachelor’s degree in business, marketing, or related field

117

Senior Marketing Specialist Resume Examples & Samples

Work with key business stakeholders to develop new content and content strategies for Network practices
Create and execute on a portfolio of marketing services that drive patient volume to the CSA practices in The Network (e.g., market research, design services, marketing scorecard, content marketing pieces, SEM/SEO support)
Build understanding of local markets and practice dynamics as well as relationships with practice executives
Project manage and execute on design projects within The Network template system to deliver key support tools for practice liaisons and marketers to use in promoting the practice to referring physicians and patients
Collaborate and lead special projects such as the annual Practice Growth and Marketing meeting, calendar project, and new technology projects
Work directly with the practice marketers to develop and implement their local marketing strategy
5+ years marketing experience in a marketing role including experience managing collateral development and project planning/management
Ability to successfully manage a number of tasks in a fast-paced, high-energy environment required
Client service experiences from a marketing agency a plus. Prefer Healthcare related marketing, Consumer, Physician/Manufacturer or Specialty Pharmaceuticals related area
Demonstrated problem-solving abilities
Knowledge of direct marketing and search engine marketing, as well as Marketo and Salesforce a plus

118

Senior Marketing Specialist Dach Resume Examples & Samples

Develop and execute a broad range of integrated inbound and outbound marketing campaigns, programs to acquire new customers, expand and retain the installed base, generate net new pipeline and accelerate sales opportunities already in pipeline, ensuring that all such activity is closely aligned to Sales priorities and revenue targets
Executes strategic global marketing campaigns and regional industry campaigns at the territory level
Creatively integrate live events, webinars, online marketing and social media to achieve demand gen goals
Provide account-based marketing support for select key accounts
Builds a community of customers, prospects and students through campaigns, social media, webinars and other digital tactics
Nurtures existing leads through digital content, events and other appropriate marketing methods
Measures ROI of field marketing tactics through metrics analysis and reporting
Marketing degree or equivalent is essential
Minimum of 5 years of experience in marketing
Experience with marketing automation systems and CRM tools like Salesforce to successfully run campaigns
Proficiency with web technologies (HTML, Wordpress,…)
Social Media and Online Marketing Experience
Strong analytics, reporting, and written communication skills
Capability to create content to support lead gen and sales efforts
A team player with a can do attitude, able to multi-task across a wide range of projects, and possess excellent oral and written communication skills
German and fluent English language is essential

119

Senior Marketing Specialist Resume Examples & Samples

With minimum 6-8 years of relevant marketing experience, this person must be strong in driving field marketing, an excellent team player with dedication and maturity to work independently when the project calls for it
Driven, proactive, mature, be able to work under pressure and to travel when is necessary
Experience in demand generation marketing process and program development is a must
Good presentation & communications skills, verbal and written
Good track record of B-to-B marketing, channel marketing, digital marketing, integrated campaigns, offline initiatives, events planning and management
Strong organizing and planning abilities
Ability to work independently and capably to build relationships with all levels of management in the region

120

Senior Marketing Specialist Resume Examples & Samples

Strategy and Planning
Bachelor degree in business, marketing or related - MBA preferred
5+ years marketing or related experience - digital marketing experience preferred
Proven leadership and mentoring experience
Ability to lead in a fast-paced environment, managing tasks on time and within budget
Team leader who is able to work well across, and up and down the organization
Ability to operate autonomously on location (video shoots, shows, events, etc.)
Some travel required, primarily

121

Senior Marketing Specialist, Korea Resume Examples & Samples

Provide on the ground event support, including
Working with event project owners on planning, including venue selection as applicable
Event promotion and registration,
Sourcing suitable vendors for printing, shipping and other marketing related logistics
On-site duties where necessary include ensuring proper set-up and signage, registration coordination, AV testing, speaker management, time management
Co-ordinate with internal stakeholders where necessary
Develop and grow external stakeholder relationships, particular with local event organisers, venues and catering companies
General marketing administrative tasks such as
Printing, shipping and other related logistics – includes sourcing suitable vendors
Provide guidance on channel deployment, especially in relation to regionalization/translation
Ensure invoices are entered into the system for timely payments
Provide graphic support for event deliverables and other marketing related projects
Ensure all customer-facing material is on brand
2-5 years marketing experience
Proficient in English language, both written and verbal
Experience in project management; can prioritise and manage multiple projects that have short deadlines
Previous experience with Adobe Creative Suite for graphic design/desktop publishing – InDesign, Photoshop and Illustrator
Experience with setting up and running online meetings like Webex or GoTo Meeting
Strong computer skills and knowledge of programs such as Adobe CC/Suite, Excel, Word, PowerPoint and Salesforce.com
Familiarity with Event Management software (e.g. Cvent) and Marketing automation software ( e.g. Eloqua or Marketo)

122

Senior Marketing Specialist Resume Examples & Samples

Strong organizational skills and attention-to-detail with the ability to multi-task and prioritize well in a fast paced, dynamic work environment
Salesforce.com or similar CRM platform experience (Salesforce Certified Admin preferred)
Proficient in Microsoft PowerPoint, Excel, Project and has demonstrated project management skills

123

Senior Marketing Specialist Resume Examples & Samples

You are comfortable managing workflow process, triaging (based on complexity) and assigning projects to the in-house team, and triaging escalations to the Director, Marketing Services, when necessary
You are comfortable managing print/mail production support for projects
You can create and present production reporting for the Creative Services team
Your outgoing personality will help you to provide training support for new GB employees and external freelancers on the project management/intake tool
You are technically proficient and can provide trouble-shooting support for the intake tool, and research new digital solutions to replace the tool
You have experience setting up email deployments using different systems, including Lotus Notes and an external email vendor
You’re exceptionally organized and are comfortable maintaining the Group Benefits Marketing space, and researching new digital solutions
As an expert in both Word and PowerPoint, you understand the unique capabilities of each tool
You comfortable navigating the organization and working with internal and external designers, translation, external agencies and print companies to ensure successful completion of the communication pieces
You are confident that your project management skills will help you to manage competing priorities
Your proven ability to work within tight deadlines and under pressure will help to you remain focused on the task at hand
Post-secondary education in English, Journalism, Communications and/or relevant experience
A minimum of 3 years’ experience in Group Benefits or financial services
Sound writing, editing and production skills
Strong project, time management and organizational skills – ability to manage multiple priorities for multiple clients
Ability to work within tight deadlines and under pressure
Ability to work independently and as a part of a team
Advanced Microsoft Office knowledge, especially PowerPoint and Word
Working knowledge about CASL legislation
Knowledgeable about new media communication tools, including SLF Collaboration tools, and social media

124

Senior Marketing Specialist Resume Examples & Samples

Work collaboratively with business owners, third party partners, creative services, legal, production and data teams to produce and measure marketing initiatives
Open and track jobs with agencies and internal design teams
Provide clear direction to agencies, internal contacts and external resources
Obtain legal approval of offer-based programs
Coordinate communication of new campaigns to key stakeholders
Communicate programs, draft memos for internal teams and field coworkers
Add value by recommending enhancements to planned materials and evaluating new materials, formats, and approaches. Stay informed of marketing best practices and innovations
Exceptional attention to detail, with strong organizational skills
Fast learner with creative problem solving skills
Minimum 3 years’ experience in Advertising and/or Marketing, including project coordination. Advertising agency experience preferred

125

Senior Marketing Specialist Resume Examples & Samples

Develop and execute direct-to-consumer acquisition Marketing strategies to support growth goals and objectives
Provide thought leadership and strategic direction in communicating with our senior population
Utilize data and consumer behaviors to identify real-time, personalized sales opportunities
Understand campaign trends, performance and reporting
Drive creative development by interacting with the agency and the internal shared-services division
Collaborate across functional groups, leverage internal and external business partners and engage the client (ASI) to achieve Acquisition goals
Provide oversight on day-to-day campaign execution and manage campaign budgets
Provides guidance to Marketing Associates and give clear direction to cross-functional team
Bachelor’s degree in Marketing or a related field
5+ years of experience contributing to marketing strategy development and / or campaign execution
Strong business knowledge including insights on consumer behaviors
Proficiency in Microsoft Office suite including Word, Excel, Outlook and PowerPoint
Experience in meeting or exceeding sales promotion / marketing targets
Experience influencing and collaborating with others
Must live commutable distance to Horsham PA
Experience in Marketing based on consumer triggers and insights as well as data and data analytics

126

Senior Marketing Specialist Resume Examples & Samples

Bachelors of Arts (BA) or Bachelors of Science (BS) degree in business, marketing, communications or liberal arts
3 years of relevant marketing and communications experience
Broad knowledge of marketing and communications fundamentals and consumer trends
Desire to work in Healthcare
Experience in Healthcare

127

Interim Senior Marketing Specialist Resume Examples & Samples

Domain expertise: retail environments and/or logistics environment (supply chain) and/or familiarity with Distribution Management or Order Management solutions
Technology expertise: CRM, Marketing Automation, Microsoft Office and general awareness of operating platforms and an organisational infrastructure
Creative expertise: ability to write copy and interpret form & function in to value add messaging for target audience
Operations expertise: Able to contribute to overall department goals in the areas of market analysis, targeting, profiling, research, research and lead generation
Customer facing expertise: Equipped with the confidence and gravitas to support, attend and pro-actively engage at all events organised by Marketing
Interpersonal expertise: Able to build strong working relationships to facilitate alignment between Sales and Marketing and the rest of the business
Administrative expertise: Equipped with good organisational skills, is able to multi-task and prioritise

128

Senior Marketing Specialist Resume Examples & Samples

Develop, recommend and execute marketing plans for Masimo products and services, working closely with corresponding regional stakeholders
Coordinate project assignments, communication and project implementation across the China team, including regional stakeholders from all cross-functional areas relevant to the assigned projects
Define and engage strategic Key Opinion Leaders related to the assigned projects, assist or lead specific projects supporting the coordination of speakers’ activities, medical education events and programs at a country level such as, but not limited to, scientific advisory boards, scientific symposia, pre-course workshops, industry-led workshops, and a wide variety of related activities
Develop Market Intelligence reporting documents, perform deep and thorough market and data analysis, recommend market segmentation, targeting and positioning at national level and care area level
Define, recommend, develop and assist or execute specific high-priority projects, such as defining targeted audiences, best venues for specific digital campaigns, branding, maximize customer engagement and lead generation. Track, document and report statistics and results from each initiative implemented. Manage and assign leads within CRM system
Assist or manage sales & marketing events in China, timely planning and implementation of promotional activities as well as marketing and congress equipment inventory and related logistics
Participate in product launch teams and support product launch activities, such as pre-launch marketing and field activities, pre-release customer site planning and implementation, management of demos, samples, evaluations and promotional materials and activities, as needed
Proficient or rapidly become proficient in CRM software, such as Salesforce.com
Proficient or rapidly become proficient in desktop publishing programs, such as Adobe InDesign
Proficient or rapidly become proficient in content management and document control systems, such as Microsoft SharePoint and Oracle Agile PLM
Prepare documents for routing in document control system, as needed
Write and proofread documentation as needed
Support upstream projects as needed
1-3 years of experience with marketing, or sales teams or life sciences in clinical or technical roles
Comfortable with the Chinese medical device regulatory processes or experience in highly regulated industries
Ability to work well within a team environment and independently
Excellent organizational, communication, and problem-solving skills

129

Senior Marketing Specialist Resume Examples & Samples

Quarterly marketing planning for 2tier accounts, LFRs and distributors partners for Con/Comm PC+Tab products MDFs& Alliance funds (Microsoft, Intel, etc.)
Build Lenovo Brand awareness in the SMB Market
Support SMB communication and PR programs, in the traditional and digital space
Develop Digital and Social media activities aimed to reinforce our Think Brand
Communicate, collect, consolidate and carry out co-marketing activities with retailers and distributors
Adopt corporate and brand creatives for co-marketing needs, observe corporate guidelines in co-marketing activities
Plan & execute co-marketing budget with distributors and retailers on quarterly basis
Weekly interlock with sales and product team to update marketing activities, weekly updates on marketing activities
Manage Alliance funding (Intel, Microsoft, etc.) allocated for co-marketing activities with distributors and Tier2
Work with agency and Lenovo WW team
Participate in partners’ conferences & events
Cooperate with sales team and display manager for store-front activities/promotions/decorations
3+ year Experience in IT/Telco companies, good relations with key retail customer
Work experience in companies with procurement and complex procedures & systems approvals
Knowledge and understanding of the media market, experience in purchase of all kinds of advertising: outdoor advertising, radio, internet, press, etc
Experience in the creation and localization of creatives
Experience in the development and production of souvenirs, distribution and control
Understanding of SMB market
Marketing qualification and experience in a marketing role at least 3 years
Confident, bright and creative
Structured approach

130

Senior Marketing Specialist Resume Examples & Samples

Minimum 5 years of ICU, OR experience in a hospital environment
Nurse or RT from a recognized institute preferred
Experience/passion in educational program development and delivery required

131

Senior Marketing Specialist Resume Examples & Samples

Four Year accredited degree and at least 8 years of experience in Sales and/or Marketing with Power Utility or Industrial related products
Bachelor’s Degree in Marketing or Engineering . MBA also preferred
Requires understanding of marketing practices and related company policies
Interfacing with internal and external resources requires strong communication skills
Two years practical experience in managing databases and related types of software including but not limited to Microsoft Office Suite including PowerPoint, Excel and Word, Microsoft Access, Cognos, Pro Clarity, MS Reporting Service, ABACUS, CCP, Wiki, SPINE and OCS.Special emphasis on advanced use of data manipulation, formulas and pivot tables within Excel
Strong Market research and analytics skills

132

Senior Marketing Specialist Resume Examples & Samples

Support marketing efforts to identify insights and business opportunities that are compelling and relevant to diverse audiences (African-American, Hispanic, Asian and Hindi)
Liaise with cross-functional teams to help drive strategies that increase multicultural consumer acquisition and engagement for the company
Monitor, research, and compile competitive offer data and make recommendations based on findings
Collaborate with the Multicultural Marketing Communications team to ensure alignment across the organization's multicultural efforts
Maintain and publish monthly strategic calendar for various channels
Assist with special projects that may be assigned, as well as other administrative functions
Some experience with direct response marketing is required
Demonstrated analytical skills
Solid project management skills and attention to detail
Ability to be proactive and effective at prioritizing assignments
Second language preferred but not required
Ability to work well independently, as well as in cross-functional groups

133

Senior Marketing Specialist Resume Examples & Samples

Actively and consistently support all efforts to grow the Spectrum Business brand, increase qualified sales leads, and simplify and enhance the customer experience
Assist with the development of email matrices and campaign deployment, including project coordination with cross functional teams, and working with analytics on performance tracking
Participate in the development and transmission of monthly Insights, customer newsletter, to include managing the Insights website and working with web, email and content partners
Execute and manage a comprehensive bill insert, ad page and bill message program
Update sales and product collateral, including management of portals, working with product management, sales ops, and offer teams
Maintain marketing materials on internal COIN site to ensure all materials are accurate, organized and up-to-date
Support digital marketing including management of digital tickets and tracking progress and status
Manage internal customer communications, to include development and management of a marketing calendar
Maintain, assign, and test toll-free marketing numbers and campaign URLs and landing pages
Manage and maintain all legal disclaimers
Work with mass media team to traffic TV, radio, print, and digital creative and maintain ISCI's
Create new reference and testimonial program for customer acquisition efforts
Manage invoices and tracking of expenses related to SMB marketing; submit monthly accruals and control expenses by managing project timelines and vendors
Ability to review creative to develop effective creative briefs and review creative deliverables to ensure that they are delivering on messaging objectives and brand strategy
Knowledge of online, web, email, direct marketing, and advertising strategies and procedures
Ability to manage multiple projects and tasks at one time
Ability to show judgment and initiative and to accomplish job duties
Ability to communicate orally and in writing in a clear and straightforward manner
Ability to relate to vendors, advertising agencies, customers and potential customers
Ability to travel and exhibit at events/trade shows professionally
Ability to work in MS Office applications: Word, Excel, PowerPoint, as well as Outlook and CRM tools
Knowledge of cable and telecommunications products and services is preferred
Marketing work experience 3+ years to include

134

Senior Marketing Specialist Resume Examples & Samples

Meet site merchandising calendar deadlines. This includes homepage updates, deal placements, email programs, cross-category placements, participation in Amazon site-wide events, browse tree design and search results
Aid in managing navigation structure. Ensure that customers can easily find the items they want for their homes
Create and analyze monthly promotion pages and emails in support of promotions
Create pages and merchandising features to support coop initiatives: brand stores, emails, premium detail pages
Coordinate and support promotional events and marketing campaigns
Works closely with the traffic teams to drive customers and sales to our store
Design, lead and implement customer experience enhancement/improvement projects
3 to 5 years of relevant work experience in marketing and/or site merchandising
BA/BS or certificate of completion of studies required
Fluent in Spanish and English, written and spoken
Master's degree or MBA equivalent
Experience with HTML, XML, Photoshop and general office software
Familiar with CSS and java script
Editorial or copywriting experience preferred
Comfortable presenting
History creating win-win situations for vendors and customers
Understanding of online and brick & mortar retailing
Ability to conceptualize and execute projects
Strong bias for action and ability to prioritize
Strong analytical, written and verbal communication skills

135

Senior Marketing Specialist Resume Examples & Samples

Assists in the development and implementation of the New York office marketing strategy
Assists in the development and implementation of the marketing niche framework strategy
Tracks local marketing budget
Creates robust thought leadership offerings to promote services and build public presence
Works in synergy with Business Development to coordinate targeted lead generation programs
Works closely with pursuit team to assist with leading class proposals
Coordinates large events, sponsorships and seminars
Researches market trends, competitor positioning and prospects
Serves as back-up in updating and managing client and prospect data and opportunity pipeline in CRM system
Performs all other duties as assigned
Bachelor’s degree in Marketing, Communication or related field
4-7 years of B2B marketing experience
Highly organized with strong analytical skills
Strong communication skills, both written and verbal, to effectively communicate with all levels of Firm management, staff and vendors
Effective at building relationships with colleagues, peers and management
Ability to work with limited supervision
Excellent computer skills, including proficiency in Microsoft Word, Excel, PowerPoint and Outlook. Salesforce, InDesign and Photoshop experience a plus

136

Senior Marketing Specialist Resume Examples & Samples

Leverages market data and analytics to influence success of marketing programs/initiatives and to continuously improve upon marketing results. Gathers field, member and stakeholder feedback to ensure alignment and to optimize effectiveness. Continues to build marketing intelligence through external and internal data sources
Contributes to the development of marketing strategies that support the organizational brand and Go-To-Market strategies; responsible for development of actionable tactics that support brand recognition and affinity, productivity and new member growth. Plans and creates positioning of brand to Latino market multi-layer through multiple communication channels
Continuously seeks ways to leverage other tools such as technology to drive more effective and impactful marketing strategies and tactics and to help drive corporate CRM and event management strategies
Communicates on a regular basis with Thrivent’s Marketing corporate group to align and provide recommendations on strategic marketing efforts to attract the Latino Christian Market
Works with local Latino Market Community Market Development Specialist, Manager - Community Development and Director of New Business Development to create new Latino Market materials such as New Financial Representative Welcome Kits, New Financial Representative Bilingual brochures and In Language training materials
Plans, creates and/or produces content on social networking websites, interactive marketing related media
Develop trusted relationships with key internal/external stakeholders to collaborate and contribute to branding and distribution of member offers that attract target segments, drive membership engagement for the Los Angeles, Orange County and San Diego area
5 – 7 years marketing or related experience
Bilingual a must – Fluent in Spanish read & write
College degree in marketing or related field; masters a plus but not required
Experience in a specialized area of marketing (direct marketing, e-marketing, communications, analytics, brand positioning, social networking media, etc.) and/or project/program management
Demonstrates strong project management and collaboration skills
Applies a development mindset that uses creativity and marketing expertise to develop new, more effective and more efficient marketing approaches

137

Senior Marketing Specialist Resume Examples & Samples

Balancing several direct response metrics to achieve great business results
Reporting on and analyzing campaign performance to gather insights and optimize campaigns using internal and external platform tools, for example: Tableau, SQL
Analyzing internal data and strategic business priorities to make recommendations for new strategies or improvement opportunities
Sourcing and testing new partners, channels and tactics with promising scale and value

138

Senior Marketing Specialist Resume Examples & Samples

Develop integrated marketing plans and strategy for your city
Spearhead all local events and partnership efforts
Test, learn and evolve the practice of local marketing at Lyft, establish best practices and write playbooks to scale our efforts through grassroots campaigns, partnerships and local activations
Entrepreneurial self-starter - you can build something out of nothing with minimal oversight
Analytical thinker - you are a data-driven problem solver
Cross-functional collaborator -- you’ll need to influence and collaborate from afar
Passion for Lyft and changing the world

139

Senior Marketing Specialist Resume Examples & Samples

Associate’s degree in Business, Marketing, Advertising or Health Science, OR fields
Two years or more experience in the marketing and/or sales field
Fundamental knowledge of marketing and public relations
Ability to work well with others using tact and diplomacy
Ability to multi-task and take direction in a matrix work environment
Self starter
General knowledge of computer programs including but not limited to Microsoft office, Outlook, Lotus Notes, First Look, and Adobe Reader
Ability to implement initiatives in a strategic manner with minimal supervision

140

Senior Marketing Specialist Resume Examples & Samples

Enhance and drive a media program within the PPS business. Build strong internal partnerships with R&D and Technology Services and outbound messaging based on their activities
Liaise with the paper mills and merchants, and the media and solutions lab to develop and maintain new media and media solutions supporting the product portfolio
Be a subject matter expert on ink and media; build and execute on a marketing plan that communicates our world-class inkjet print performance across the gamut of media. Present this message to C-level customers on a weekly basis through our Customer Experience Center (CEC). Be the point of contact for customer questions around media and provide results-driven recommendations for customer facing inkjet solutions
Maintain and share an active database of media performance across our inkjet product lines, spanning across many varieties of ink, for customers and business partners
Build relationships with Paper Mills across the Americas; enable, track and communicate media performance test results as well as drive a go-to-market plan presenting the numerous opportunities for our customers
Drive our go-to-market message around the value of color, the impact media makes on color and how color vibrancy drives the value of color pages. Provide a color talk track and marketing demonstration at the CEC around the value color brings to the digital printing market
Build competitive financial models and help our customers understand the value of inkjet paper and how it drives our low total cost of ownership when producing inkjet based applications
Provide demonstrations of the media program within the CEC and at marketing and sales events
Ensure fast and accurate communication with field sales to support their sales activities
Bachelor’s degree in Marketing, Business Management, or a technical Digital Printing and Inkjet related field with 7+ years of related professional experience including an emphasis/technical knowledge in ink chemistry and/or paper manufacturing
Minimum of 5 years of experience in sales/marketing/solution management specifically focused on inkjet, ink chemistry and media experience specific to marketing in the printing industry
Experience in the Graphic Arts Digital Printing Industry
Technical knowledge of ink chemistry & paper manufacturing
Proven success in building relationships with third party vendors and associated partner, as well as, interaction with outside customers
Acts as a role model with strong leadership skills-able to lead and motivate others
Ability to build Total Cost of Ownership (TCO) models and drive financial conversations
Excellent communication (verbal and written) and presentation skills
Ability to develop future goals, strategies and tactics
In-depth knowledge of marketing principles and practices
Proficiency with Microsoft products
Ability to travel (estimated 25%)

141

Senior Marketing Specialist Resume Examples & Samples

Build and deliver go-to-market strategies driving Canon production inkjet solutions to market
Deliver the 5 p's of marketing for your product line: Product, Price, Place, Promotion , and People
Deliver product and end-to-end solution focused presentations to C-level participants within the Customer Experience Center and at industry events
Deliver prowess in applications across the commercial print, book publishing, direct marketing and transactional segments
Build and deliver models explaining total cost of ownership to our customers (TCO)
Insure fast and accurate communication with field sales to support their sales activities
Manage new product introductions and the product lifecycle for existing products through application of marketing principles including target market and application definition, sample kits, competitive analysis, population management and pricing
Bachelor’s degree in Marketing, Business Administration or a Digital Printing related field, Masters preferred
Minimum of 7 years professional experience in sales/marketing/R&D or solution management specifically focused on inkjet solutions in the printing industry
Experience with applications in Graphic Arts (high-volume commercial printing and publishing) and Corporate Enterprise (direct mail and transactional) segments
Experience in a fast-paced, highly integrated environment is required
Within the Digital Printing Industry, demonstrated experience and/or knowledge in Inkjet technologies and Partner (workflow & finishing) solutions; working with customers and suppliers; and, effectively coordinating multiple programs
Effective leadership skills

142

Senior Marketing Specialist Resume Examples & Samples

Design, test, deploy, and measure campaigns in Marketo. Includes creation of campaign names, attributes, and hierarchy structure following our standard practices to ensure consistent reporting; build emails using standard templates; create landing pages and forms
Recommend and execute tests to optimize campaigns and programs, including reporting and interpreting results of tests
Set up, test, maintain and evolve multiple complex nurture based marketing campaigns
Develop and implement collision controls for multiple nurture campaigns
Standardize, cleanse, and upload lists gathered from events (tradeshows) and other sources
Maintain lead scoring programs; recommend and implement improvements
Create Salesforce campaigns, create campaign tracking URLs, and implement other tracking tools as needed
Build campaign lists using data in both Marketo and Salesforce.com. Ensure lists are targeted and adhere to the company’s privacy policies
Improve the quality of data between our marketing automation platform and CRM system; collaborate with sales and marketing teams to ensure required data is captured at all customer touch points
Leverage internal and third party data sources to compile high value contact lists for sales prospecting and targeted marketing campaigns

143

Senior Marketing Specialist Resume Examples & Samples

Developing a messaging platform and effective go-to-market strategies that drive demand generation and customer engagement
Partnering with the business development team to uncover new opportunities and tie our marketing efforts to the sales pipeline
Refining key customer personas specific to the court market
Continually evaluating and adjusting marketing communications to respond to markets trends and competitive conditions, as well based upon as data analytics and performance
Crafting targeted messaging for strategic, ongoing and campaign-specific collateral, including, digital/print media assets, website, blog posts, partnerships, content syndication, social media, webinars, events, etc., to drive business results
Effectively working with corporate partners such as Product Management, Creative Services, Market Research, Sales and Business Development and other leaders to support and shape associated marketing programs, campaigns and incentives
Partnering with segments to create effective sales tools to help deliver a value-driven message to the sales channel
4 – 8 years of B2B marketing, strategy, or product management experience with government sales and marketing,
Preference given to those with experience in one or more of the following areas: state and local government procurement processes, large-scale software system marketing, and/or court expertise
Undergraduate degree in marketing, business or related field required. MBA or JD preferred
Ability to clearly articulate a strategy around a set of complex problems and solutions
Must possess excellent marketing communication skills and have a high degree of customer orientation
Strong project management skills: ability to lead and collaborate with other function groups, prioritize high impact activities, and keep complex projects moving forward
Passion for partnering with sales teams and co-creating shared priorities
Capable of managing marketing initiatives and/or products, including a demonstrated ability to effectively maximize the ROI of marketing strategies
Smart, results-oriented, ability to think creatively and strategically
Strong internal and external communicator with the ability to interact with managers and colleagues at all levels
Highly collaborative individual with a positive attitude and proven ability to drive results and work well in a matrix organization and effectively manage and influence across boundaries
Proficient knowledge of Microsoft Office

144

Senior Marketing Specialist Resume Examples & Samples

Assists in the development and preparation of short-term and long-range market research, marketing plans, and service line development
Implements marketing plans including analyzing competitive services and marketing techniques, strategies, identifying appropriate marketing tactics
Assists in developing a physician communications and public relations program throughout the practice
Assists in the coordination of all company communications programs by keeping appropriate staff informed and by providing guidance and assistance as needed
Designs, implements, and assists in the management of market research policies and programs
Assists in the development of marketing tools (i.e. Databases) to assist with all marketing functions
Conducts financial analysis/modeling for the marketing function as needed
Develops and distributes pertinent reports that prove beneficial in supporting marketing programs and management
Ensures timely generation and summarization of reports as appropriate
Implements advertising policies and assists in the formulation of general advertising campaigns in support of the practice
Implements advertising creation and media placement. Periodically reviews the cost of advertising and promotion services to assure the accurate distribution of costs to appropriate organizational levels
Reviews and evaluates the work of outside advertising agencies. Serves as a liaison between the company and outside agencies as needed
Reviews, edits, and writes copy for advertisements, brochures, booklets, and direct mail pieces
Assists in the development of annual objectives, programs, and projects which will improve the efficiency of company advertising
Develops and maintains good company relations with customers and potential customers. Assists in the formulation of plans for trade association activities

145

Senior Marketing Specialist Resume Examples & Samples

Deep understanding of the business and its strategies
3+ years of experience in marketing, with a focus on marketing and communications strategy and planning
Undergraduate degree, ideally with a focus in Marketing, Communication, English or a related business field

146

Senior Marketing Specialist Resume Examples & Samples

Participates on project/program teams from ideation to design to delivery of fully developed programs that are ready to deploy to customers
Develop an in depth understanding of customer needs to identify solutions that speak to the client’s key goals both around the listing day and on an ongoing basis
Work with product stakeholders including, but not limited to Sales, Marketing, Events, Legal and Account Management teams to identify solutions for client needs
Provides timely and accurate information and status updates to Account & Senior Management
Ensures marketing activities are aligned with best practices and current trends, making modifications as necessary
Gathers data on competitors and analyzes their method of marketing and distribution
Product Knowledge and Communication: Understands the full array of Nasdaq’s offerings and areas of expertise and tailors programs to meet the unique needs of the customer. Understands competitive business markets in order to effectively leverage products and respective communications in the market
End-to-end production of custom marketing and marketing proposals and presentations for a C-Level audience
Build out inter-active presentations for a C-Level Audience
Conduct company-specific research of current marketing campaigns, key company themes & goals both on the business and marketing side
Requires conceptual and practical expertise in own discipline
Understands how related disciplines impact own work
Readily applies functional knowledge to challenges in our industry/markets
Has good or in-depth knowledge of best practices and how own area integrates with others and chooses to work across these boundaries to further the greater agenda
Is aware of the competition and the factors that differentiate them in the market
Plans and prioritizes work using resources in the best possible way to complete tasks on time and with high quality
Solves complex problems with minimal supervision; takes a new perspective on existing solutions; exercises judgment based on the analysis of multiple sources of information
Provides creative insights and solutions to address client challenges
Explains difficult or sensitive information in a diplomatic way; works to build consensus
Proactively shares experiences and knowledge towards the achievement of team objectives
Actively seeks challenging assignments, is genuinely excited by a challenge
Demonstrates a thorough understanding of the processes, objectives, and challenges within assigned customer accounts and evaluates IT solutions from the business’ perspective
Considers rules, regulations, and time frames of core business, as well as impact on end users when implementing new IT practices, products or solutions
Comfortably uses a variety of techniques (e.g., brainstorming, visualization, collaboration) to generate innovative ideas; challenges boundaries instead of viewing them as constraints
Actively explores new and non-traditional practices to generate innovative solutions
The candidate must have excellent communication skills (both written and spoken), and should have demonstrated sound decision-making ability and workload management skills
Considers the audience when determining the appropriate message and delivery method
Ability to multi-task, organize and prioritize numerous tasks and complete them under tight time constraints
Takes action as directed
Responds to directives to complete tasks related to role
Must have keen attention to detail
Able to work in a high pressure environment
Understands the full array of Nasdaq’s offerings and areas of expertise

147

Senior Marketing Specialist Resume Examples & Samples

Initiates contact with current and prospective new business partners. Initiates and follows up on new business opportunities, and as appropriate for line of business, obtains underwriting approval
Bachelor’s Degree or equivalent experience. Degree in Liberal Arts, Business or a related discipline, some environmental knowledge is helpful but not necessary
6 or more years of related experience
Performs work under minimal supervision and technical direction. Relies on experience and judgment to plan and accomplish goals
Works within significant limits and with latitude and authority on assignments of higher technical complexity
May be required to have full comprehension of systems to answer questions and train agents. Viewed as a senior resource for the Underwriting department and / or organization
Position may require day and overnight travel (10-20%) to visit agents and brokers
Position prospects and solicits new agents; typically has no or limited underwriting authority. Uses communication skills to build and leverage excellent customer relationships and to successfully market products and services
Strong system knowledge including MS Office, Sales Force, Marketo, etc

148

Senior Marketing Specialist Resume Examples & Samples

Experience managing digital marketing technology or other customer technology platforms (ex. CRM); Adobe and Salesforce technologies a plus
Leading teams to architect and launch technology solutions; to support Marketing a plus
Managing technology vendor relationships

149

Senior Marketing Specialist Resume Examples & Samples

Lead Digital Transformation across marketing organization to create outstanding digital customer experiences and drive business results from strategic initiatives and digital channels
Lead end to end omni channel digital customer experience enablement for strategic initiatives
Empower marketing organization to develop omni channel digital customer experience via coaching and consulting
Educate marketing organization to “Think Digital First“
Develop digital marketing best practices and thought leadership including Design Thinking, Personalization, Test and Optimize culture
Own/Manage key digital marketing channels to advance digital transformation and drive revenue/business impact (for example Paid Search/Organic Search/fedex.com targeting etc.)
Lead strategy and implementation of marketing efforts via digital channels
Develop Omni channel digital experience maps/plans based on customer journey and segment/archetype
Develop and implement testing, personalization and optimization plans across digital channels
Use analytical insights to enhance targeting and measure and optimize channel performance
Identify new and innovative ways to leverage technology and digital marketing to support business goals
Effectively manage key vendor/partner relationships and cross-functional teams to ensure successful project management and execution
Lead and participate on cross-functional teams/campaigns to support strategic initiatives
Demonstrated independence and leadership
Ability to innovate, think critically and strategically and solve problems and drive change
Strong project management and business analysis skills with a proven track record of leading/launching numerous complex cross-channel, cross-OpCo or digital technology projects
Experience with planning and implementation of dynamic interactive customer campaigns across digital touch points (Online, Mobile, Social, Display Advertising, Paid Search, SEO, Email)
Experience with and understanding of digital or web analytics platforms, tools and measurement reporting
Strong analytical skills and experience using analytical tools and insights to drive improved targeting, profitable growth, and improved marketing effectiveness

150

Senior Marketing Specialist Resume Examples & Samples

Collaboration with the Sales department to develop programs and initiatives that target growth within the managed categories
Product Category management, ensuring completeness of portfolio, product quality, and pricing competitiveness
Develop and maintain a comprehensive competitive database of specifications, photos, and other product information
Create training materials and conduct workshops to announce new products at national introductions; support regional introductions / training
Develop customer value proposition materials, product features and benefits collateral to support Product Category sales
3 years of product management or marketing experience
Spare parts sales experience will also be considered
Experience in category management, product management, or OEM experience
Exposure to agricultural, industrial, or automotive industries

151

Senior Marketing Specialist Resume Examples & Samples

Develop and execute marketing plans that establish, enhance, and distinguish Bell Helicopter Customer Support & Services in the marketplace
Developing content marketing tactical plan and leading the development of associated marketing content in various forms (digital and print)
Leveraging CRM (Salesforce.com) and Marketing Automation (Pardot) knowledge to plan, execute and analyze marketing ROI across different content streams
Creating templates for appropriate proposal and presentation materials
Researching new marketing opportunities and performing competitive analysis
Contributing ideas for the improvement of programs and department processes and procedures
Representing the marketing team on cross-functional teams and projects as required
Identifying needs and coordinating training of CSS products and services across all marketing channels
Lead coordination with partners, suppliers and other 3rd party interests for marketing, training and sales channel growth
Bachelor’s Degree required, marketing focus preferred
At least 3 years of experience in marketing
Solid experience developing marketing plans, both regionally and product focused
Extensive experience using CRM and marketing automation software
Extensive knowledge of Bell Helicopter products and services
Solid project management skills; ability to coordinate, prioritize and handle multiple projects simultaneously
Solid communication skills, with a customer-centric approach and a focus on concisely written communication

152

Senior Marketing Specialist Resume Examples & Samples

Collaborate with the Sales department to develop programs and initiatives that target growth within the managed categories
Manage Product Category: ensure completeness of portfolio, product quality, and pricing competitiveness
A minimum of 3 years of product management or marketing experience
Proficient in using Microsoft Excel and Microsoft PowerPoint
Previous experience using Microsoft Access

153

Senior Marketing Specialist Resume Examples & Samples

Develop and contribute to marketing strategies to drive consumer actions
Complete complex data requests and campaign test designs
Serve as a key resource by providing explanations and information to others
Lead and collaborate with cross - functional teams to ensure high - quality deliverables
3-5 years of marketing experience with in a matrix organization
3-5 years experience in a deadline driven environment
Managing and prioritizing several deliverables
MBA or Advanced degree

154

Senior, Marketing Specialist Resume Examples & Samples

Coordinating Infinera’s worldwide bid management program for responding to key customer RFI/RFPs (request for Information/proposals) and
Managing the content and administering the pages for the internal Marketing web portal used by Infinera sales and marketing teams
Excellent command of the English Language, both written and verbal
Windows PC proficiency including strong experience with MS Outlook, MS Word, MS Excel, MS Powerpoint, MS OneNote, MS SharePoint, and Adobe Acrobat
An eye for formatting, presentation and appearance of written material
Proficiency in various office software and tasks, including use of PDF to format documents, burning and labeling CDs with professional “look and feel”, printing-out large and complex responses and assembling into professional binders/reports
4+ years’ Experience in Project Management
Experience in reporting, including tracking of key metrics, assembling project status reports in a clear and concise manner, and reporting on activity in various formats (Excel, PPT, verbally, etc),
Experience in administering web pages
Experience in creating technical documents and/or presentations
Experience or degree in marketing or engineering/science

155

Senior Marketing Specialist Resume Examples & Samples

Typically requires a minimum of 5 years of related experience with a Bachelor’s degree; or 3 years and a Master’s degree; or a PhD without experience; or equivalent work experience
Requires a minimum of 5 years of experience in field marketing, demand generation, or marketing program role supporting a direct sales force in the enterprise software industry; or equivalent years of experience
LI-AM

156

Senior Marketing Specialist Resume Examples & Samples

Minimum 6 years’ experience in Sales, Marketing or a role that has touched business development
Ability to travel (up to 25%) to our international markets
Knowledge of the Amway Sales & Marketing Plan desirable
Ability to offer solutions and recommendations using data driven insights
Analytical talent to recognize and communicate implications of emerging issues
Demonstrated communication skills, with the ability to build collaborative partnerships
BS degree in Marketing, Business or a related discipline

157

Senior Marketing Specialist Resume Examples & Samples

Demonstrated experience in leading business initiatives in a cross-functional team environment that deliver results
Demonstrated experience in project management using Waterfall and/or Agile methods
Knowledge and expertise across operating companies and international regions
Excellent organizational, human relations and communications skills, including ability to use PowerPoint to effectively communicate to all levels of management
Strong customer focused orientation
Ability to organize, adapt, remain flexible and self-motivate

158

Senior Marketing Specialist Resume Examples & Samples

Develops and executes deal- and account-based marketing campaigns for must win and strategic growth accounts
Supports the conceptualization, development and production of corporate marketing assets, including traditional and digital assets
Partners with business unit marketing teams to enable the release of in-brand marketing tactics, including sales tools, collateral and other marketing assets to showcase CompuCom solutions, services and capabilities
Manages CompuCom’s client reference portal, working with account teams to validate engagement profiles and produce reference assets
Supports special projects as assigned
Strong understanding of layout/design and production processes, and an eye for graphic design quality
Advanced skills in Microsoft Office applications and web-based collaboration tools, including Google G-Suite and Microsoft SharePoint
5+ years of experience working in technology or services marketing and communications

159

Senior Marketing Specialist Resume Examples & Samples

Writing and delivering campaign plans and creative briefs to internal teams and external agencies that promote a consistent brand and image
Understanding the business and brand objectives in order to review campaign-specific deliverables and recommend edits to align as needed
Developing cross-channel timelines and monitoring the schedule, contact list, assets, and budgets to support launch needs with multiple (often rolling) deadlines
Tracking media performance across channels and assets, preparing summary reports on a regular basis
Creating presentations, training materials, briefs, spreadsheets, etc. as needed to support internal communications about campaigns, changes, and updates
Collaborating with channel experts to understand nuances of various support materials and offer recommendations for message updates to fit channel needs
Tracking assets for various media channels, ensuring updates are completed on time for uploads
Serving as a shared point of contact for internal stakeholders, creative agencies, and production vendors
Performing light copywriting, proofreading, and editing to ensure copy is clean and optimized
Delivering content for marketing and communications including but not limited to: brochures, invitations, advertising, press releases, videos, newsletters, annual reports, website articles, and social media
Managing portfolio of materials to ensure that standard versions of key collateral are available, current, and aligned with campaign themes and messaging
Undergraduate college degree in business/marketing, communications, public relations, or related field of study, or a relevant combination of education and experience
Four to five years of experience in marketing, advertising, or public relations
Excellent writing skills and experience writing snappy sales and marketing collateral
Excellent verbal and interpersonal skills with demonstrated record as a self-starter and team player
Experience using a CRM, preferably Salesforce
Advanced creativity and flexibility
Proven ability to succeed in a fast-paced, high-stress environment and deal with multiple projects and deadlines
Grace under pressure

160

Senior Marketing Specialist Resume Examples & Samples

Work with Marketing Excellence leader to develop new skill development programs identified through annual Needs Assessment (e.g. Marketing Onboarding program)
Collaborate with other teams on program efforts (Talent Development, Human Resources, Content leaders) across the organization to ensure consistency and non-duplication of effort
Manage employee task force groups focused on improvement of specific annual themes identified through Employee Involvement annual survey each year and develop action plans with measurable outcomes to address challenges identified
Manage Marketing Excellence Steering Committee, including work with mid- and high level leaders on continued engagement strategies; to include individual program-specific work groups
Oversee strategy, design, and deployment of department communications to promote Marketing Excellence programs (e.g. iConnect intranet system presence, social media, Yammer feeds, quarterly meetings, etc.) to a 2,000+ person marketing employee organization
Work with Marketing Excellence leader to develop a Global Marketing Excellence Awards program in order to recognize expertise in marketing programs, elevating the benchmarks for programs and campaigns being delivered across the various business divisions, both global and regional
Special Projects as needed
Bachelor’s Degree in Marketing or Communications preferred
5+ years of progressively responsible project and/or program management experience
Highly self-motivated leader with ability to manage and prioritize multiple projects independently
Demonstrated history of managing many competing priorities with a high sense of urgency and driven to deliver on outcomes
Experience working effectively across departmental lines and throughout various levels of a heavily matrixed organization
Should always be seeking innovative tools and methods to enhance current and future Marketing Excellence programs and projects

161

Senior Marketing Specialist Resume Examples & Samples

Responsible for building up the marketing strategy for the Personal Safety Equipment portfolio
Develop and monitor marketing campaign to End Users and Channels
Optimize e-marketing communication
Maintain inventory through forecast accuracy

162

Senior Marketing Specialist Resume Examples & Samples

Lead development of digital marketing strategy
Proven experience with digital content creation and distribution
Proven experience in search and social marketing
Proven experience in Salesforce, marketing automation, blogging and/or email marketing platforms
Familiar with traditional marketing/PR concepts, practices and tools
Ability to perform a variety of tasks every day, independently and under deadlines
Self-discipline to start projects, budget time, and meet deadlines and production schedules
Proficient in Microsoft Office tools (Excel, Word, PowerPoint a must; Vizio and database tools helpful)
Adobe InDesign and Photoshop helpful
Bachelor's degree in related area
2 to 4 years of related professional experience

163

Senior Marketing Specialist Resume Examples & Samples

Assist in brainstorming and developing highly detailed marketing and project plans that align to corporate strategy
Work closely with Marketing Manager, Solutions Marketers, designers, and business leads to develop and execute on Marketing plans including campaigns, email marketing initiatives, digital marketing, and other sales support initiatives
Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
Manage multiple, simultaneous projects with cross-functional teams
Work with internal and external stakeholders to create and execute strategic partner marketing campaigns while utilizing and optimizing partner MDF funds
Keep an eye on competitors’ work and suggests strategies to improve company efforts
Bachelor’s Degree in related field
Proven experience as marketing specialist or similar role
Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)
Commercial awareness partnered with a creative mind

164

Senior Marketing Specialist Resume Examples & Samples

Maintain, update & execute marketing plans to drive product penetration / growth and increase long-term value to existing customers across all customer segments
Develop promotional campaigns, sales / education materials, collateral, event production and other materials needed to drive demand and retention while delivering a flawless customer experience. Efforts include project management (e.g. facilitation of marketing, legal / compliance review of content, quality assurance) and campaign results reporting
Drive strategic growth by positioning our capabilities to align with patient, customer and market needs through product positioning, value demonstration and “proof points,” driving awareness of our comprehensive value proposition at the product/program-level
Collaborate with the Product Marketing team and team lead in developing our overall platform-level marketing plans
Compile competitive intelligence and conducting market research. Understand competitive capability landscape: tools, capabilities and positioning both within industry and outside of industry; gather and maintain competitive intelligence
Strong collaboration with product teams, sales, support and communications teams
Maintain & update master marketing plans for multiple products across customer segments in close collaboration with the product team
Execute product marketing plans flawlessly, with strong attention to detail. Efforts include creation of promotional campaigns, sales education materials, collateral development, event production and execution of other materials needed to drive demand while delivering a flawless customer experience. Campaign results reporting
Support retention strategy in collaboration with product management team and marketing stakeholders. Efforts include project management (e.g. facilitation of marketing, legal / compliance review of content, quality assurance), creation of engagement campaigns, collateral development, and execution of other materials needed to drive engagement and ensure a flawless patient experience. Campaign results reporting
Support platform marketing plans in close collaboration with marketing lead
Understand competitive capability landscape: tools, capabilities and positioning inside / outside industry; gather and maintain competitive intelligence
5+ years experience working in a fast paced marketing role. 2+ years experience in healthcare IT, software, or technology, preferably software as a service. Experience with CMS programs, including Meaningful Use, a plus
Microsoft Word, Powerpoint and Excel
CRM: Salesforce.com
Marketing Automation: Marketo / Exact Target / Hubspot

165

Senior Marketing Specialist Resume Examples & Samples

Drive in country marketing plans and execution with creativity and following strategies set
Drive PR and Social share of voice increase in line with key campaigns and new product launch
Managing marketing budget on day to day basis
Developing partnership and good third party relationship to deliver on brand objectives

166

Senior Marketing Specialist Resume Examples & Samples

4 years in marketing, sales or business roles in healthcare (medical devices preferred)
Marketing budget experience
Development and implementation of marketing plans including Physician, Sales and patient (as appropriate) across different marketing channels (Physician, Congress, print, online, others)
Manage marketing budgets according to AOP goals
Demonstrated ability to work and collaborate in Matrix environment
Travel up to 50% of time, some international (+8hrs)

167

Senior Marketing Specialist Resume Examples & Samples

Develops and leads the execution of annual strategic marketing plans to support service lines and new business unit goals. Executes the most appropriate promotional strategies, demonstrating a return on investment of marketing resource expenditures. Works collaboratively with Penn Medicine corporate and other Penn Medicine community health system marketing teams to ensure plans are collaborative, efficient and meet the needs of the Lancaster market
Develops strategies and guides the implementation and evaluations of service or business promotion including: advertising, digital, social and traditional media and public relations, publications and special events. Directs a project team consisting of a project coordinator, Manager, Web Services, contact center manager, research staff, physician relations, advertising agency representatives and others as required. Ensures integration of all promotional activities in the execution of marketing strategies and tactics. Analyzes performance of marketing technologies and correlates with relevant activity
Demonstrates a strong understanding of foundational elements and functional requirements of Customer Relationship Management (CRM) Systems. Works with LG Health and Penn Corporate Marketing teams, and CRM vendor to ensure collaborative and efficient planning and execution of CRM initiatives. Specific accountabilities include
Manages, researches and analyzes CRM data as it pertains to planning CRM initiatives and tactics, developing and analyzing customer profiles and demographics, and recommending sales, marketing and digital campaigns for assigned service lines and business units
Leads the development of ROI templates, ongoing reports and CRM dashboards
Ensures data integrity and campaign optimization
Strategizes with LG Health and Penn Corporate Marketing and Web teams developing campaign goals and objectives, CTAs and specific landing page elements apply insights from Penn and Evariant best practices
Analyzes and continuously monitors marketing results against business goals and participates in volume, revenue and program design discussions with service line or business unit leadership. Recommends changes in strategy if benchmarks are not being realized
Provides leadership and direction in developing marketing strategies in the business planning process
Collaborates with the, Director Strategic Business Development and Service Line leaders to conduct market research to inform business strategies and goals. Analyzes and recommends actionable strategies and tactics based on research findings and implications
Monitors the implementation of customer service strategies that support the successful launch of new programs and services. Execute service readiness assessments in collaboration with business or service line management. Monitors Strategic Acceleration programs and services to assure successful launches, ease of patient and prospects adoption and assessing satisfaction
Recommends and assists in the implementation of customer satisfaction research including mystery shopping and other techniques post-launch to ensure customer retention. Problem-solves customer concerns with business unit or service line administration
Manages vendors including free-lance writers and designers, advertising agencies, research and public relations firms
Works collaboratively with the Director, Strategic Business Development, the Director, Public Relations and Corporate Communications and the Director, Strategic Acceleration
Develops and manages service line marketing budgets. Identify opportunities for cross-promotion with marketing colleagues
Participates in all business unit and service line meetings. Educate management of trends and innovations in all aspects of marketing
Ensures that all marketing activities support the overarching strategic plan of the LG enterprise
Bachelor’s degree in Marketing or a related field required
Minimum of five (5) years healthcare marketing experience
Strong background in leading and overseeing qualitative and quantitative market research Strong knowledge and experience in developing and implementing strategic marketing plans
Proven ability in mid- to large-scale corporate strategic project management including developing, implementing and evaluating project plans
Proven ability to lead project teams
Proven ability to educate and influence others, including at a C-Suite level
Demonstrated experience developing and presenting either service line plans or project plans to service line or administrative leaders and providing sound marketing strategic direction and recommendations
Proven ability to act as a change agent across functional areas
Proven ability to think strategically in both traditional and digital marketing media channels
Strong background in developing, executing and optimizing social and mobile strategies and tactics
Proven ability to work with both traditional and digital media buying agencies to develop media plans in support of strategic marketing initiatives
Proven ability to educate and influence others
Excellent communication skills, project management capability, and understanding of research methods and financial management
Proven ability to create, write, and edit marketing materials, support documents, and deliverables
Proven ability to complete projects, deliver client services to the client’s satisfaction, and to run the full process of plan, develop, implement and evaluate marketing projects with minimal need for supervision or direction
Proven experience with and understanding of content and digital marketing tactics, digital advertising and digital metrics

168

Senior Marketing Specialist Resume Examples & Samples

Support marketing efforts to identify insights and business opportunities that are compelling and relevant to diverse audiences (African-American, Asian)
Create, analyze, publish, and present performance reports and related insights for various marketing initiatives (including marketing channels – direct mail, email, digital, TV, Print, bill media)
Provide day-to-day support to Sr. Marketing Manager
Some knowledge and experience with direct marketing strategies, tactics, and processes
Ability to use discretion and independent judgement to make decisions and solve problems while working under pressure

169

Senior Marketing Specialist Resume Examples & Samples

Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, webinars etc.)
Maintain and update corporate collateral materials including power point templates, product literature, and event properties such as tradeshow booths
Ensure that all creative marketing materials undergo brand review and adhere to strict brand guidelines
Proven experience as marketing specialist or similar role with a minimum of 4 years’ experience
Strong understanding of marketing methods and elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
BS/BA in marketing, communications or equivalent
Up to 15%

170

Senior Marketing Specialist Resume Examples & Samples

Plan and execute comprehensive marketing programs to promote 3M Health Care products, including product positioning/ development, new product launching, advertising, public relations, promotions, social media and sponsorship
Develop pricing strategies, balancing from company’s objectives and customer satisfaction
Identify, develop, and evaluate marketing strategies, based on POS data analysis, market characteristics/ competition, and cost & markup factors
Organize events (trade shows, workshops, seminars and customer engagement activities)
Evaluate the financial aspects of product development, such as A&P budgets, expenditures, research and development appropriations, as well as return-on-investment & profit-loss projections

171

Senior Marketing Specialist APJ Resume Examples & Samples

Single point of contact from APJ Mktg team for MRM Tool, Allocadia Team
Single point of contact for APJ Budget & Plan Tracking & Reporting (mapping plans against budgets}
Monitoring & Tracking month-end Mktg Accruals / Project Gap Analysis / SAP Reporting
Sponsorship Tracking for APJ Flagship events, like vForum
Marketing Onboarding Portal Revival and Maintenance
Liaise with stakeholders, help them implement quarterly planning, uploading, tracking in Templates and Tools
Ensure project progress by maintaining a clear project charter with stakeholders, create an attainable project schedule and keep in mind the Scope and Time of each Activity

172

Senior Marketing Specialist APJ Resume Examples & Samples

OEM MDF Budget: end to end management / Reporting
MDF BP Template and Planning Process Management
Monitor and drive MDF Program’s adoption, usage, and effectiveness for the APJ region
Partner Mktg. Ops Share Point Management
Maintain MDF DataMart
OEM Fund Usage Reporting
Liaising with the Global teams for all OEM related Budget & Operations
Liaise with all relevant stakeholders, help them implement policies & processes

173

Senior Marketing Specialist Resume Examples & Samples

Develop, design and present strategic and audience-appropriate creative solutions to Senior Leadership from concept through file preparation that answer the marketing strategy and convey the latest Consumerology findings in the Express Scripts voice/brand and reflect a continual emphasis on elevating the quality of work being executed
Stay abreast of software updates via continuing education and of pilot results and latest Consumerology findings via continuing education opportunities (webcasts, publications, research findings, etc.)
Outstanding ability to translate the strategic communications needs of a client into appropriate and impactful creative executions
Excellent ability to engage internal and external clients
Ability to work under extreme pressure and strict timelines, and to thrive in a fast-paced environment

174

Senior Marketing Specialist Resume Examples & Samples

Manage account-based marketing programs, implement test and learn strategies, optimize and report out on performance
Partner with resellers on sell-through strategy to drive certificate shipments
Host workshops, seminars, meetings with resellers and occasionally speak as a representative of Website Security to engage target audiences
Manage marketing programs budget including the creation and tracking of Purchase Orders, Change Orders, and vendor management
The ideal candidate will possess a strong direct or indirect marketing background with a proven track record of delivering business results
Solid understanding and successful use of traditional and emerging marketing channels (email, Web, Direct mail, In-Product & Social) to drive results
Excellent communication skills, written and verbal (Japanese and English)
Business English fluency
Proficient in Microsoft Office with strong Excel skills, presentation programs
Knowledge of HTML, experience working with CRM (SFDC) systems and marketing automation (Eloqua, Marketo, etc.) is a plus

175

Senior Marketing Specialist Resume Examples & Samples

Bachelor’s degree in Marketing, Business Management, Communications or other related fields
5+ years’ experience in marketing roles, preferably in the B2B financial sector
Ability to develop and execute marketing plans and ideas aligned to sales and business goals and budget
Experience in building brand awareness in China
Experience in working with marketing automation tools - eg: Marketo, Eloqua or similar software
Experience in creating marketing collateral and campaigns for awareness building and lead generation, ensuring suitable localization for China
Develop and manage Chinese website and WeChat social media content assets and SEO and SEM programs
Ability to collect, analyze and summarize data and to prepare clear and concise reports
Ability to prioritize and manage multiple tasks simultaneously and remain cognizant of deadlines and schedules
Ability to collaborate with others beyond one’s reporting line
Ability to communicate effectively with all levels of management and colleagues globally, written and verbally. (English and Chinese essential, Korean a bonus)
Ability to work independently without direct supervision and remotely from the broader marketing team
Ability to work in a fast-paced and changeable environment

176

Senior Marketing Specialist Resume Examples & Samples

Coordinate internal and external creative and production support teams
Develop monthly timelines, share them with internal and external stakeholders, and track progress against them
Coordinate content intake, review and approval
Continually refine the workflow through efficiencies in the process or tools used by resources and stakeholders
Ensure all member communications are consistent with UA/MP brand and communication guidelines
Gather metrics to proactively share with marketing and business stakeholders
Leverage database marketing best practices, loyalty industry best practices, and Mileage Plus learnings
Ability to manage multiple projects, prioritize, and meet tight deadlines in a fast-paced environment
Very well-organized
Excellent written, presentation, interpersonal, and people-influencing skills
Flexible and agile to adapt to changing and evolving business requirements and objectives
Strong database-driven direct marketing expertise plus analytic skills
Strong problem-solving skills; ability to collaborate and gain alignment cross-functionally
Ability to manage conflict
Experience working with marketing agencies, vendors, and service providers
At least 3+ years in multi-faceted project management experience
At least 2+ years in marketing or communications or related field
Must be legally authorized to work in the United States for any employer without sponsorship

177

Senior Marketing Specialist Resume Examples & Samples

API Product Owner Role
Assess and translate market requirements into product features and roadmap
Manages the prioritization of the API Product Backlog
Tracks performance against tactical API KPIs related to the API Factory (eg. timeline, throughput)
Ensures the quality of the delivery and confirms that the requirements are met (quality assurance)
Identifies synergies between business units to accelerate API delivery
Evaluate the market opportunities in terms of their customer value, business potential, technical feasibility, and product fit
Develop the product requirements and business cases used to prioritize and justify product investments
Partner with the IT organization to manage the product offering across its lifecycle
Lead the cross functional effort needed to define and launch new products
Serve as subject matter expert and/or lead large, cross-functional global teams in the definition and execution of the global product strategy
Develop and analyze products metrics
Provide ongoing Product Evangelism to ensure key influencers and stakeholders understand the value of the product and provide necessary support
Product Support, Product Management and/or product development experience of ecommerce, mobile or software products that have global distribution
Ability to work with software teams in support of the product lifecycle process
Excellent Project Management Skills
Quality Driven Management Experience or Six Sigma a plus
Keen ability to translate customer needs into product use cases
Strong technical and business acumen
Innovative, results-oriented, self-starter capable of coordinating numerous projects simultaneously in a fast-paced team environment
Exceptional written and verbal communication skills with ability to build rapport across all levels of the organization

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Senior Marketing Specialist Resume Examples & Samples

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Senior Marketing Specialist Resume Examples & Samples

Senior Marketing Specialist Resume Examples & Samples

Senior Marketing Specialist Resume Examples & Samples

Senior Marketing Specialist Resume Examples & Samples

Senior Marketing Specialist Resume Examples & Samples

Senior Marketing Specialist Resume Examples & Samples

Senior Marketing Specialist Resume Examples & Samples

Senior Marketing Specialist Resume Examples & Samples

Senior Marketing Specialist Resume Examples & Samples

Senior Marketing Specialist Resume Examples & Samples

Senior Marketing Specialist Resume Examples & Samples

Senior Marketing Specialist Resume Examples & Samples

Senior Marketing Specialist Resume Examples & Samples

Senior Marketing Specialist Resume Examples & Samples

Senior Marketing Specialist Resume Examples & Samples

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