Senior Marketing Specialist Resume Samples

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MK
M Kulas
Maximillian
Kulas
25099 Gislason Pike
Dallas
TX
+1 (555) 441 5638
25099 Gislason Pike
Dallas
TX
Phone
p +1 (555) 441 5638
Experience Experience
03/2014 present
Houston, TX
Senior Marketing Specialist, Machineq
Houston, TX
Senior Marketing Specialist, Machineq
03/2014 present
Houston, TX
Senior Marketing Specialist, Machineq
03/2014 present
  • Creates media schedules and manages copy rotation
  • Coordinates and leads the design and copywriting of marketing communication materials including direct mail, brochures, web content, sales letters, flyers, newsletters, newspaper, radio and TV advertising, and other projects
  • Assists in the development and implementation of internal Marketing Communications plans. Conducts research for implementation of media plans
  • Works with internal resources to determine best targeting practices for various advertising tactics
  • Oversees work of outside vendors to assure timely and accurate project completion
  • Coordinates multiple priorities while meeting simultaneous deadlines
  • Maintains the Company's brand identity standards and ensures ongoing brand awareness and consistency in all creative materials
10/2008 11/2013
Dallas, TX
Senior Marketing Specialist APJ
Dallas, TX
Senior Marketing Specialist APJ
10/2008 11/2013
Dallas, TX
Senior Marketing Specialist APJ
10/2008 11/2013
  • Continuously monitor, analyze and provide recommendations to improve the operational process
  • Perform other duties as assigned
  • MDF BP Template and Planning Process Management
  • Partner Mktg. Ops Share Point Management
  • OEM MDF Budget: end to end management / Reporting
  • Liaise with stakeholders, help them implement quarterly planning, uploading, tracking in Templates and Tools
  • Sponsorship Tracking for APJ Flagship events, like vForum
12/2003 07/2008
San Francisco, CA
Senior Marketing Specialist
San Francisco, CA
Senior Marketing Specialist
12/2003 07/2008
San Francisco, CA
Senior Marketing Specialist
12/2003 07/2008
  • Works in partnership with business leaders, sales, product management and relationship management, compliance and legal to develop and execute plans
  • Work with Marketing Analyst to monitor and analyze inbound lead performance in order to understand what is working and not working
  • Liaises with managers in sales, marketing, and brand management to develop campaigns that will help them achieve their sales goals
  • Manage internal customer communications, to include development and management of a marketing calendar
  • Update sales and product collateral, including management of portals, working with product management, sales ops, and offer teams
  • Create and execute detailed plans for upgrading existing features, adding new services and features, and/or establishing new products and applications
  • Work with internal and external stakeholders to create and execute strategic partner marketing campaigns while utilizing and optimizing partner MDF funds
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
University of California, Los Angeles
Bachelor’s Degree in Marketing
Skills Skills
  • Good analytical capabilities, able to obtain information from a variety of sources including strong Excel skills and ability to pull data from databases
  • Strong organizational skills and attention-to-detail with the ability to multi-task and prioritize well in a fast paced, dynamic work environment
  • Strong Project Management skills and ability to develop and execute highly complex project plans
  • Ability to change priorities and respond quickly during urgent situations, while remaining calm, focused, professional and effective
  • Comfortable dealing with detail and complexity but able to see the big picture and think strategically
  • Ability to travel and exhibit at events/trade shows professionally
  • Strong project management capabilities, including the ability to accurately specify project timeframes, dependencies and risk factors
  • Ability to present and communicate ideas in written and oral form at all levels of the organization. Also seeking good visual communication skills
  • Ability to work in a fast-paced and changeable environment
  • Strong data evaluation skills, with the ability to extract and interpret data from various sources to offer creative marketing solutions and business decisions
Create a Resume
1

Senior Marketing Specialist Resume Examples & Samples

  • BS/BA in related field or equivalent experience
  • Strong organizational skills. Strong verbal and written communication skills
  • Ability to multi-task and operate in fast-paced environment. Detail oriented and accurate
  • Flexibility and ability to re-prioritize and respond to changing demands
  • Proficient computer skills (Excel, Word and PowerPoint)
  • Proficiency with MAC computer, specifically INDesign program is a plus
2

Senior Marketing Specialist Resume Examples & Samples

  • University degree or college diploma in business, marketing or related field
  • Minimum of 5 years' experience in a marketing, statistics, engineering, computer science, information science, social science or business-related fields with technical and project management skills
  • Strong project management, business writing and reporting skills
  • Experience planning and managing projects or marketing/sales campaigns
  • Very strong attention to detail, including ability to find and fix minute errors
  • Strong Microsoft Office skills (Outlook, Excel, PowerPoint, Word) and familiarity with Adobe products
  • Customer service/team player orientation
  • Ability to work overtime, as needed
  • Experience with Google Analytics, SiteCatalyst, Adobe CQ5, SalesForce, Eloqua a plus
  • Exceptional knowledge of digital marketing, sales and business processes
  • Self-motivated and self-starter with the ability to seek out creative solutions
  • Ability to develop strong relationships and work with senior level executives
  • Solid business acumen, management analytical and problem-solving skills
  • Effective time management, organizational and leadership skills
  • Cable and/or telecommunications experience a plus
  • BA, BS in Advertising, Business, Communication or Marketing preferred
3

Senior Marketing Specialist Resume Examples & Samples

  • Collaborate with cross-functional teams, including Marketing Operations, Business Development, Channel Marketing, Regional Sales and Cloud Overlay sales teams
  • Act as primary point of contact for nurture engagement planning efforts for a multitude of defined market segments
  • Assist in the development of marketing themes, messages and offers
  • Create and oversee updates to project plans, calendars, timelines and tracking documents
  • Spearhead communications to prospects, customers, internal stakeholders (Sales, Corporate PR.)
  • Provide intelligence about competitors based on their tradeshow attendance related to products, pricing, messaging and promotions
  • Provide pre, post and during show counsel and coordinate with various product and sales managers to devise planning and tactics for events
  • Analyze performance against acquisition and conversion goals, determine why programs failed or were successful, and continually make and implement recommendations for optimization
  • Support corporate-sponsored activities, such as customer/partner conferences, sports events, tradeshows, regional events and other ad-hoc activities (some travel required)
  • Help define and oversee NaviSite's presence at tradeshows/events, including booth design, creative/images, messaging; make recommendations for required marketing collateral, giveaways; inclusion in event guides; exhibitor logistics; booth staff scheduling; and related activities
4

Senior Marketing Specialist Resume Examples & Samples

  • Drive cadence with APJ Service Provider sales and marketing leaders to prioritize key/focus Service Provider(s) for marketing investments via business case reviews
  • Engage with strategic Service Provider(s) as required to support/create case studies and videos with messaging which will evangelize the VMware hybrid cloud strategy as delivered through the strategic Service Provider(s)
  • Service Briefs
  • Web copy for customer, Service Provider and sales force websites/portals
  • Campaign Content and Web Copy
  • Press release copy
  • Work with VMware PR and Analyst teams as needed to review/validate strategic Service Provider news and include Service Provider offerings where appropriate in VMware news
  • Represent and embed strategic Service Provider(s) value proposition into broader VMware marketing and campaigns ecosystem - including regularly scheduled product launches, customer and channel targeted newsletters, key sales and customer events (e.g. VMworld, PEX and other major events) as appropriate; leverage VMware demand generation campaigns by corporate, field and channel marketing teams to effectively embed Service Provider(s) messaging into planned marketing initiatives and demand generation activities around the world as appropriate
5

Senior Marketing Specialist Acc Resume Examples & Samples

  • Provide tactical project oversight in the successful execution of marketing deliverables in support of Planners and Strategists who seek to develop programs and tools that are showcased in sales opportunities and offered to existing clients
  • Provides perspective and feedback in on specific projects as they are designed for different audiences (mainly for individuals, but occasionally for retirement plan sponsors and financial advisors) and deployed through the appropriate marketing channels
  • Provide input into Marketing Strategy and Marketing Operation Plans developed by business partners, specifically around priorities, scope, timing and resources available
  • Acts as the Project Manager, overseeing and managing all internal partners in creative, content development, production, and digital media to ensure successful execution of key strategy efforts- on time, on budget and at the quality promised
  • Implement project plans that support the go to market strategies
  • Contributes to the writing of creative brief documents and understands the deliverable and goals of the project or campaign
  • Understands and leverages Marketing processes/ procedures and tools to accomplish tasks
  • Highly organized with the ability to prioritize and traffic multiple projects and demands to ensure efficient and effective project completion
  • Strong facilitation and communication skills required
  • Minimum 5 years work experience preferably in Financial Service Industry
  • Bachelor's degree or equivalent work experience required; advanced degree preferred
  • Demonstrated project management skills with the ability to facilitate project workflow using project management workflow tools
  • Organized with the ability to prioritize multiple projects
  • Demonstrated ability to work both independently and as a team
  • Ad agency and/or advertizing, marketing consulting experience desired
  • Experience with creating educational materials/tools about investing for individuals a plus
  • Ability to traffic the project workflow to achieve results
  • Ability to work well under pressure and to easily adapt to changes in priorities to meet marketplace and business needs
  • Some understanding of marketing, sales and product development culture
  • Superior oral and written communication skills, ability to translate complex ideas into clear and simple format
6

Senior Marketing Specialist Resume Examples & Samples

  • Individual will be expected to quickly educate themselves on related advisory and business technology and services offered through the firm and integrate into messaging and training for advisors
  • Creation and management of internal-use newsletter for consultants. Will lead team that manages and sources content, design leadership, and drives the project to completion
  • Leader on team in reporting metrics. Will work with Business Analytics teams to calculate, report, and distribute appropriate reporting metrics
  • The role will become a subject matter expert on advisory platform functionality and key components
  • Support of various event-related activities. This may include helping review content, creating agendas, and helping coordinate the delivery and distribution of supporting materials. There may be occasional logistical and event planning help required by this position
  • Works closely with the Advisory and Funds Product Management team to ensure coordination and promotion of platform enhancements, changes, and notifications to the appropriate audiences
  • Minimum of 3-5 years of industry or related experience
  • Excellent grammar and communication skills
7

Senior Marketing Specialist Resume Examples & Samples

  • University degree in commerce or business administration or related experience. Prefer 2 to 3years experience in the financial services industry and/or Marketing
  • Proven, advanced written and oral presentation skills; experience presenting to senior-level managers
  • Must have strong marketing, analytical, project management, communication and organizational skills
  • Bilingualism (French/English) is an asset. Requires strong PC skills including Microsoft Office
8

Senior Marketing Specialist Resume Examples & Samples

  • BA/BS degree is required or equivalent
  • Must have 4 to 5 years related experience
  • Attention to detail and ability to manage projects, including multiple supporting team members, on a tight timeline
  • Pro-active attitude focused on getting things done and meeting goals
  • Forward thinking, anticipating challenges and solving for them before they happen
  • Strong communication, presentation, and copy writing skills
  • Ability to understand product, the target consumer and the competitive market and craft unique multi-channel marketing strategies to reach them
  • Analytical mindset and the ability to crunch data to determine what worked, what didn’t and how we improve
  • Experience managing retail, CRM, digital, PR, media/advertising and social projects
  • Skills include competency in PowerPoint, Excel and Word
9

Senior Marketing Specialist Resume Examples & Samples

  • Run day-to-day affiliate marketing program
  • Build and foster influencer community
  • Drive influencer strategy and execution
  • Creating and optimizing various marketing campaigns and programs
  • Agency management experience a plus
  • 3+ years relevant experience managing marketing campaigns (affiliate marketing and influencer campaigns a plus)
  • SQL and Tableau experience, a plus
10

Senior Marketing Specialist Resume Examples & Samples

  • Three years of health-care marketing experience is required. Five or more years of experience with increasing responsibility is preferred. Academic healthcare experience is recommended
  • Demonstrated knowledge and experience with project management, marketing strategy, vendor management, creative services (writing, copy editing, graphic design) and other communication applications
  • Proficiency in Microsoft software and interactive technologies is preferred
  • Demonstrated ability in building/developing relationships, thinking critically and public speaking is required
  • Proven ability to analyze situations, define objectives and develop short- and long-term strategies to fulfill them is necessary
  • Skilled in writing and editing
  • Proven self-starter who earns the respect of others by carefully listen and presenting productive responses and/or results
  • A Fire and Safety card must be presented upon hire or must be obtained at our facility within the first 30 days of hire and maintained by renewing before expiration date
11

Senior Marketing Specialist Resume Examples & Samples

  • Bachelor’s degree or equivalent, minimum 8 plus years in marketing capacity
  • Strong channel marketing focus
  • Excellent verbal/written communications skills
  • Computer skills required including Microsoft Office, Adobe Illustrator, Desktop publishing and proficiency in internal platforms
  • Moderate travel as required
12

Senior Marketing Specialist Resume Examples & Samples

  • Tactically execute on high-level strategies to grow and optimize the native and paid social channel
  • Provide direction and management of emerging native and social products such as dynamic product feeds and user-generated content
  • Proactively research product issues and formulate actionable solutions
  • Compile, analyze, and track data to aid in decision-making and optimization of campaigns
  • Liaise with the broader Marketing organization, product teams, etc. as needed to drive native and paid social initiatives
  • Execute ongoing performance testing of such things as ad copy and landing pages
  • Contribute to the development of the overall native and paid social marketing strategy and processes
  • Other ad hoc projects as determined by acquisition team including beta testing new products with partners
  • 4+ years of related experience required
  • Ability to work autonomously, research conversion issues, and formulate tangible solutions
  • Proven ability to manage multiple projects from start to finish, and deliver measurable results
  • Background in online advertising or eCommerce preferred; willingness to learn required
  • Solid analytical experience and aptitude; passion for using data to make decisions
  • Skilled with MS Excel; experience with SQL a strong plus
  • Desire to think outside-the-box and identify creative solutions
13

Senior Marketing Specialist, Portfolio Resume Examples & Samples

  • Managingteam calendars, templates, and deliverables to ensure marketing assets aredelivered on-time and with excellence
  • Openingjobs in project management system, assigning tasks, ensuring delivery
  • Collaboratingin building strategic marketing plans for the Americas, APAC and EMEA regions
  • Contributingto the development & execution of new, better, different social &experiential programs
  • Developingand executing integrated global marketing programs
  • Optimizing& ensuring quality and brand fit of regional marketing proposals andexecutions, including blogger/influencer programs, social programs, in-storePOS executions, roadshows, and events
  • Consistentlyimproving our tools & processes
  • Analyzedata, synthesize learnings, make recommendations for improvement
  • 4-6 years experience in marketing, brand management or strategy roles
  • Bachelor’s degree in Marketing, Business or related discipline; MBA a big plus
  • Solid communication, negotiation and relationship building skills
14

Senior Marketing Specialist Resume Examples & Samples

  • Communications are well conceived, responses are appropriate, writing is clear and concise, and content and tone are consistent
  • Collaborate with brokerage team and or branch to develop unique strategies and creative approaches on projects so that the written and artistic messages are successfully integrated and carry a consistent theme
  • Implement and maintain a high standard of design, format and production, adhering to national design standards
  • Liaison with photography vendors and responsible for all outside printing and production vendor relationships
  • Production of print materials include production of print material including copying, collating, binding, and delivering final copies of materials
  • Oversee and ensure high quality products with custom covers, tabs, and similar packaging elements for proposals, presentations, and offerings
  • Layout, edit, and Publish proposals, presentations, and offerings
  • May prepare promotional brochures and announcement cards
  • May manage Broker Flyers and establish URL links for web distribution
  • Run basic financial analysis using ProCalc, Excel or other financial package or templates for use in presentation materials
  • Bachelor’s Degree, or equivalent experience, required
  • Minimum of four years’ experience with Desktop Publishing and/or other marketing graphic design systems
  • Expert levels in MS Word, Excel, PowerPoint, and the Internet
  • Proficiency in Quark Xpress, Illustrator, PhotoShop
  • Basic knowledge of real estate
  • Proven ability to write completed marketing products
  • Consulting experience preferred
  • Capable of meeting stringent deadlines
  • Flexible work schedule that allows for overtime when necessary
  • Competency/knowledge in technology systems preferred
  • Ability to troubleshoot software problems and recommend or create solutions preferred
  • Ability to work in team environment as well as work independently when required
15

Senior Marketing Specialist Resume Examples & Samples

  • The Senior Marketing Specialist, Sponsorships and Events is part of the Enterprise Marketing Team and has primary responsibility for executing program logistics of all Enterprise owned and sponsored events, tradeshows, the Achiever’s Cup national sales incentive program, the Customer Advisory Board program, and other events under the management of this team
  • This role is responsible for the following critical functions
  • Execute marketing plans and programs for the National Events calendar
  • Manage all asset related ticket allocations and inventory distribution
  • Provide onsite support of sponsored events
  • Coordinate event related needs with vendors to secure appropriate assets
  • Manage requests and distribution for TWCBC ticket assets
  • Assist in the planning and execution of the national sales incentive program marketing plan and pre-event logistics
  • Coordinate logistics for the Customer Advisory Board program, including communications, pre-event materials and logistics
  • As needed, develop content for related websites and pre and post event communication materials
  • Excellent attention to detail and deadlines
  • Experience working successfully with vendors and agencies
  • Excellent written, verbal, and interpersonal communication skills across a geographically goup of team members and constituents
  • Flexibility and ability to work successfully with all levels of employees from Assistants to Executives
  • Strongly self-motivated and able to work with minimal supervision, yet prefers to work as part of a team in a collaborative manner
  • Ability to handle multiple projects simultaneously and rapidly switch priorities based on broader business environment and need
  • Four-year college degree with or equivalent work experience is required
  • Experience in Marketing and working in a business to business environment
  • Experience working on hosted/hospitality events
16

Senior Marketing Specialist Resume Examples & Samples

  • Develop and conduct marketing training for field management and financial professionals (e.g., boot camps, fast start meetings, experienced hire training, etc.)
  • Manage marketing collateral through the creative process with excellent project management skills. This involves collaborating with managers, senior leaders and graphic designers on material development and handling the subject-matter and marketing review process
  • Marketing technology and systems support
  • Program manager for eRelationship and responsible for vendor management for Identity Branding
  • Development of financial professional branded materials (e.g., announcement cards, letters, bio card, personal prestige brochures)
  • Creation of print, digital, television, radio and web banner advertising
  • Maintenance and development of non-product seminars used as part of the Financial Education Series, Pathways and Prudential Advisors Onsite programs
  • Active participation in various projects and ad hoc assignments as requested
  • Work as a team player to support overall organizational goals and partner with internal stakeholders, including but not limited to, U.S. Business Marketing teams, Global Communications, Advertising, Legal and Compliance
  • Bachelors degree, with a focus on Marketing , Advertising, or Graphic design and/or experience working in an ad agency or marketing/creative services department
  • Proficient in MS Office Suite (e.g., Word, PowerPoint, Excel) and Adobe Acrobat
  • Digital, Graphic Design, HTML experience and/or prior use of Vignette, Pru Marketing on Demand, MMPortal and/or Navigator a plus but not required
  • Exceptional oral and written communication skills including proofreading and quality assurance skills
  • Ability to work under pressure and to easily adapt to changes in priorities to meet marketplace and business needs
  • Portfolio which demonstrates a variety of experience within marketing
17

Senior Marketing Specialist Resume Examples & Samples

  • Support the marketing strategy, planning and execution to achieve a positive impact on specific business goals through marketing tactics
  • Establish subject matter credibility in specific areas of our business
  • Together with Product Marketing, Sales and Comms, help translate business strategies and goals into global marketing plans including channels, creative, output and content calendars with measurable results
  • Manage the successful delivery and execution of your marketing plans, ensuring overall spend and performance transparency
  • Be a passionate and influential brand evangelist, internally and externally to help build the HERE brand
  • 5-8 years of experience in Marketing or Advertising
  • Proven success in building multi-channel marketing plans with specific, measurable, action-oriented goals and objectives and a proven track record of meeting or exceeding goals
  • Deep understanding of digital channels that can be used across paid, owned and earned tactics
  • Strong interpersonal skills and ability to effectively communicate complicated concepts and recommended courses of action to engage diverse audiences
  • Self-starter with a growing track-record
  • Disruptive start-up mentality
  • Experience communicating with and influencing teams with diverse skill sets (e.g. technical, operations, sales, product, etc.)
  • Experience managing external agencies, production vendors and budgets
  • Experience managing a high volume of projects simultaneously while readily adapting to changes in priorities
  • Have the discipline to get the strategy right before the execution
  • You are ready to travel more than 10% of your time
18

Senior Marketing Specialist Resume Examples & Samples

  • Manage and control sell out in the main customers; ­
  • Improve Brand recommendation; ­
  • Take care of 300 sales reps, defining sales target; ­
  • Implement all the communication at point of sale aligned with promo dates and product launches;
  • ­ -Leadership proven experience; ­
  • Experience with managing large groups / teams; ­
  • Bachelor in Marketing or Business Administration; ­
  • Minimum 8 years experience in Telecom Industry; ­
  • Analytical thinking, to come up with coherent strategies; ­
  • Fluent English required; ­
  • Availability to travel 50% of the time;
  • Good communication skills; ­
  • Interpersonal relationship skill; ­
  • Leader by example
  • Solid coaching skills;
19

Senior Marketing Specialist Resume Examples & Samples

  • BA/BS degree with direct experience in marketing campaign planning, digital marketing platforms, website content management, SEO, email marketing, social media, A/B testing
  • Minimum of 5 years of experience in the field of life sciences, medical devices or biotechnology industries preferred
  • Must possess well-developed written, oral communication and presentation skills
  • Strong computer skills with high level of proficiency in Microsoft Office (PowerPoint, Word, Excel) required
  • Creative, self-starter able to work under general supervision
  • Ability to travel up to 20% of time. Due to the travel required for this job, incumbent must possess a valid driver’s license and must be able to obtain credit for related travel expenses (lodging, car rental, meals, incidentals, etc.)
  • Experience with online video campaigns preferred
  • Prior experience with marketing automation platform preferred
  • Prior experience with IBM CoreMetrics preferred
  • Prior experience with Salesforce preferred
  • Prior experience with Google Adwords preferred
20

Senior Marketing Specialist Resume Examples & Samples

  • Work closely with the CRM Lead to shape marketing strategy for campaign development and execution
  • Manage and collaborate with marketing and database vendors
  • Use data to drive incremental sales, increase engagement, and retention through a variety of CRM touchpoints such as addressable paid media and product registration
  • Collaborate with vendors on data analysis that informs marketing strategy
  • Build a strategic perspective on Sony businesses and generate ideas for improving marketing programs
  • Collaborate with marketing planners on the creation of strategic marketing programs
  • Collaborate with media team on integrating addressable paid media into traditional media plans
  • Manage planning and hands-on execution of addressable paid media, including data onboarding, campaign set-up, execution, testing, and results presentation
  • Gather campaign requirements, draft briefs and work with the agency partner and internal resources on asset development
  • Create or direct post-campaign wrap reports that highlight successes and learnings
  • Forecast monthly budget, manage invoicing with outside vendors and internal cost centers
  • Maintain insight into key industry trends and best practices
  • Identify and implement new innovative marketing technologies
  • Strong project management, coordination, organization, attention to detail, and multitasking skills
  • Self-starter with high degree of motivation, ability to meet deadlines and to manage multiple projects
  • Ability to prioritize, work cooperatively and collaborate with cross-functional teams in fast paced environment
  • Solid foundational understanding of media and marketing concepts, terminology and metrics
  • Excellent analytical skills and data-driven mindset
  • Team player with a positive attitude and excellent interpersonal skills
  • Must possess strong presentation and communication skills
  • Strong PowerPoint and Excel skills required
  • Experience with data onboarding and audience management; prior experience using a data management platform and/or experience with LiveRamp and Turn is a plus
  • Bachelor’s Degree in related area or equivalent experience. Degree in business or marketing-related major preferred
  • Minimum 4 years of relevant marketing and/or marketing communications experience
  • Minimum 2 years digital marketing or advertising or CRM experience
  • Thorough knowledge of MS-Office Suite (Excel, PowerPoint, Word)
21

Senior Marketing Specialist, Mobile Apps Resume Examples & Samples

  • Create and optimize various marketing campaigns and programs
  • Work with Creative, Technology and Merchandising teams to identify effective campaigns and content as well as identify the tech opportunities to scale them
  • Analyze campaign performance through key success metrics, build informative and actionable reports, and communicate insights to the rest of the business
  • Identify and execute on opportunities to grow our app install base and increase our reach though push notifications and in-app marketing
  • 3+ years relevant experience managing marketing campaigns, preferably through mobile app channels
  • Experience launching new channels and programs, or improving existing channels
  • High level of proficiency using Excel for data analysis and reporting
  • SQL, or other data mining experience preferred
  • Tableau experience a plus
  • Previous Facebook or other paid channel marketing experience a plus
22

Senior Marketing Specialist Resume Examples & Samples

  • Bachelor’s degree (B. A.) or the equivalent in experience and evidence of exceptional ability
  • Native-level written and spoken Chinese. Fluency in English
  • Highly organized with the ability to manage multiple projects while meeting deadlines
23

Senior Marketing Specialist Resume Examples & Samples

  • Define the development of email marketing programs and plans; lead the initiative and execution of email marketing programs
  • Email Marketing Campaign Coordination: responsible for initiating, planning, executing, tracking, and measuring the success of timely email marketing campaigns using Eloqua
  • Implement and oversee program creation, including, communications, distribution and production of creative, as appropriate for targeted customer segments
  • Measure and analyze email marketing activities with appropriate tools, and communicate measurements and performance against the established criteria; define recommendations and present to Marketing decision makers
  • Use oral and written communication skills to educate others on plans and results
  • Work closely with Insurance marketing department to ensure the most effective communication and marketing processes are used, in compliance with branding objectives
  • Develop understanding and strengthen knowledge of email marketing best practices within the Insurance marketing team
  • Actively partner with and provide recommendations regarding strategy and approach to Insurance marketing team on a regular basis
  • Strong proofreading and editing skills with the ability to think critically about the content
  • Bachelor's degree in Marketing
  • 5-7 years experience in a Marketing environment
  • Eloqua 10 certification is required
  • Knowledge of MS Office suite
  • A demonstrable capacity to keep abreast of, and communicate, new technology and marketing trends
  • A take-charge self-motivated persona capable of leading initiatives in a fast paced environment
  • Ability to prioritize and deliver with high-impact results
  • Knowledge of and ability to code HTML strongly preferred
24

Senior Marketing Specialist Resume Examples & Samples

  • Define the development of marketing programs and plans; lead the initiative and execution of marketing programs
  • Marketing Campaign Coordination: responsible for initiating, planning, executing, tracking, and measuring the success of marketing campaigns through metrics, tracking, and reporting
  • Manage marketing campaigns (inbound/outbound) for health care segment. Includes coordinating third party activities, content, event coordination, and sales support
  • Implement and oversee program creation, including promotions, communications, distribution and production of literature, and sales tools as appropriate for targeted customer segments
  • Measure and analyze marketing activities with appropriate tools, and communicate measurements and performance against the established criteria; define recommendations and present to department decision makers
  • Use oral and written communication skills to educate others on plans and results. Work closely with Marketing department to ensure the most effective communication and marketing processes are used, in compliance with branding objectives
  • Develop understanding and strengthen knowledge of best practices of the different disciplines within Marketing
  • Obtain and provide information to others internally and externally. Explain facts, practices and policies to others where there may be different views and/or past practices. Simplify complex concepts and be able to articulate to others
  • Convince others that may be skeptical or unwilling to accept new concepts, practices and approaches. Influence others within the organization to come to agreement when parties may have little interest in cooperating or participating
  • Actively partner with and provide recommendations regarding strategy and approach to clients on a regular basis
  • Develop internal communication materials regarding communication policies, procedures or other internal business issues
  • Network with key contacts within own and outside own area of expertise
  • Analyze and interpret data, provide reports and conduct research, develop actionable recommendations. Understand the business supported and make tactical, operational and strategic recommendations and decisions. Set and implement personal and project objectives; implement department and company objectives
  • Work on complex issues where analysis of situations or data requires an in-depth evaluation of variable factors, including organizational objectives
  • Demonstrate sound judgment in selecting methods, techniques and evaluation criteria for obtaining results. Ensure adherence to budgets and schedules
  • 5-7 years of professional work experience with a minimum of 3 in a Marketing environment. Previous experience in a Healthcare or IT organization is a plus
  • Knowledge of Microsoft, Windows, Excel, Word, Outlook and Internet savvy
  • Negotiation experience in project management environment
25

Senior Marketing Specialist Resume Examples & Samples

  • Liaise with and support Audit Growth Leaders, Partners, and Sr. Marketing Managers in relationship development efforts and positioning of Deloitte
  • Manage assigned list of targets, specifically utilizing the Audit Growth Management system to proactively monitor the target portfolio, track and update pursuits, and provide reporting to leadership
  • Utilize internal and external research tools and coordinate with US and offshore research teams to provide key company, stakeholder, industry, relationship and internal research in support of pre-RFP targeting efforts
  • Connect partners to internal resources, including industry insights, events, and thought leadership to share with stakeholders at target companies; develop efficient system for ongoing dissemination of firm insights and marquis program invitations
  • Assist with the creation of client-facing marketing materials and presentations that support internal leadership meetings
  • Support other marketing projects, including event/program support and regional accounting firm ranking submissions, among other tasks
  • Coordinate with other regional specialists, managers, and senior managers to support national growth program initiatives
  • 2+ years of prior relevant experience in marketing, preferably in a large, matrixed organization
  • Bachelors degree, preferably in marketing, communications, journalism, English, or related field
  • Excellent analytical and written and oral communication skills
26

Senior Marketing Specialist Resume Examples & Samples

  • 3-5 years of experience in a large, global, matrix-based Fortune 500 company or consulting firm, with proven strategic marketing, strategy formulation, and product/business positioning skills
  • Degree preferably in an engineering or technical field
  • Should be able to demonstrate through examples, proven success supporting and/or leading strategic planning, growth initiatives, and/or operational enhancement engagements in diverse technology and/or manufacturing driven industries
  • Balance of strategic skills to identify marketing opportunities and trends as well as tactical pragmatic marketing implementation skills; Broad strategic analysis skill set complimented with a detail orientation
  • Demonstrated strategic, analytical and implementation skills and possession of a well developed strategic toolkit (e.g., market definition and sizing, segmentation, value management, VOC, finance/accounting, microeconomics, go-to-market skills)
  • Track record of establishing short- and long-term market and product growth goals, and then executing operating plans to achieve them
  • Solid leadership skills, energy, and teaming capability; the ability to lead and motivate, share vision, inspire, and rally colleagues
  • Broad-based business thinker who can collaborate effectively with peers as well as executive functional and senior business line leaders
  • Commercial development and marketing expertise in a business-to-business environment with significant growth expectation
27

Senior Marketing Specialist Resume Examples & Samples

  • Degree in engineering with additional degree in MBA, Marketing as preferrable
  • 4-6 years in marketing role either in general or strategic marketing
  • Knowledge and experience in working with multiple functions team; Sales, Finance. Preferable if experienced working as channel marketing or product marketing
  • Strong English skills
  • Strong ability in Microsoft Office especially in excel
  • Possessing confidence and being independent thinker
28

Senior Marketing Specialist Resume Examples & Samples

  • Assist in the development, production, and communication of the strategic planning process
  • Explore customer and market budgets to track current projects and spot growth opportunities
  • Perform voice of the customer and segmentation analysis to develop the strategy that fits our competencies
  • Develop market sizing studies for whitespaces and adjacencies opportunities
  • Identify growth opportunities and build a strategy for the Aero industry in Latin America
  • Drive country committee’s initiatives and growth projects with upper leadership for Mexico and other regions in Latin America
  • Bachelor's degree in Business, Engineering or related discipline
  • 3 years of experience in Marketing Analysis, Business Development, Sales, Business Execution or other relevant business areas
  • Excellent team building and membership skills, ability to lead and thrive in a matrix environment
  • Ability to travel both domestically in Mexico and Internationally
  • Strong leadership and business acumen skills
  • Ability to transform data into insights
  • Capable of working multiple projects
  • Customer contact experience desired
  • Breadth of experience with aerospace products (mechanical and electronics) and aftermarket services
  • Six Sigma greenbelt trained/certified with proven process improvement experience
29

Senior Marketing Specialist Resume Examples & Samples

  • Develop, plan, and organize an integrated branding and marketing plan that is aligned to the customer service portfolio
  • Plan, produce, and implement marketing and branding projects that communicate and strengthen the customer’s image and brand
  • Partner with the customer service portfolio leads to develop and deliver marketing and branding plans for specific portfolio products and capabilities
  • Conduct analysis of brand and marketing approaches and develop strategic growth plans
  • Work with the communications team to develop and implement brand communication plans
  • Collaborate effectively with internal and external partners to ensure marketing and branding strategies provided meet the overall strategic objectives and goals
  • High School 11+ years of experience in related field
  • Background in marketing and brand management with an understanding of technical problems and solutions as they relate to a customer service environment
  • Strong expertise in branding and marketing strategies
  • Project management experience with marketing and/or branding
  • Ability to translate leadership vision into executable marketing and branding plans
  • Excellent interpersonal skills and be able to work in a team environment
  • Knowledgeable in IC, DoD, and Federal arena
  • Experience developing and writing comprehensive marketing/branding strategies and plans
  • Ability to evaluate marketing and branding objectives and strategies
  • Ability to articulate mission through marketing and branding strategies, including in a technology-based environment
  • Familiarity and experience with the MS Office Suite including Word, Excel, and PowerPoint
30

Senior Marketing Specialist Resume Examples & Samples

  • Create and coordinate initial listing presentations and broker opinion of value
  • Compile, write and distribute regular market updates with sales comps and description of any market changes
  • Assist clients in making business decisions related to real estate needs
  • Review and analyze lease/sale documents, prepare financial analysis spreadsheets
  • Prepare and provide training for Coordinators and/or Administrators
  • Manage and coordinate leasing and/or investment sales process
  • Work with local brokers to drive direction and implementation of all marketing efforts as it pertains to promotion of specific listings
  • Create and edit the content of marketing materials and presentations to include flyers, corporate leasing proposals, case studies, qualifications booklets, email blasts, invitations, and website content using Adobe InDesign
  • Create and handle copywriting of brochures, flyers, and floor plans for exclusive building listings
  • Design, animate, and produce client presentations by utilizing multiple forms of graphics
  • Create proposal responses and pitches to include extensive writing and editing of company information, proposal text, and graphics
  • Maintain local web pages for corporate website and/or property websites
  • Plan and support client and local C&W events (e.g. State of Real Estate, charitable events, etc.)
  • Manage due diligence and marketing process with clients for investment sales and leasing projects
  • Manage progression of escrow process working with photographers, engineers, environmental surveyors, escrow officers, title reps, etc
  • Review real estate publications to analyze market conditions and disseminate to team members and clients
  • Draft lease and sale proposals and counter-proposals
  • Prepare monthly reports for clients including current status of deals, marketing efforts for available properties, companies currently targeting, etc
  • Attend local functions, submarket community planning meetings, real estate seminars and specialty meetings
  • Exercise discretion and independent judgment in the performance of job duties listed above
31

Senior Marketing Specialist Resume Examples & Samples

  • Strong planning, organizing and analytical skills
  • Excellent interpersonal/communication skills, including effective negotiation/influencing and presentation skills
  • Excellent oral and written communication skills, including a demonstrated ability to understand and communicate complex technical concepts
  • High willingless to learn, seeking continous improvement in skills, knowledge and techniques
  • Ability to quickly establish credibility with customers and field force
  • Good organization and time management skills, including working independently and unsupervised, able to prioritize and handle multiple taks/projects
  • Exceptional customer focus
  • Self-motivated and positive
  • Team leadership skills, team oriented, assertive and friendly
  • Technically minded and high attention to detail
  • Likes change and variety
  • Prior experience (3-5 years) in medical devices sales, and/or product management
  • Proven track records of product launches and planning involvements will be of added advantage
  • Professional experience in marketing
  • Experience in handling Hospital Executives as well as Clinical Staff
  • Experience in a "team oriented" sales environment
  • Computer literacy including sound knowledge of the MS Office suite of software
  • Proven evidence of Medtronic Traits
32

Senior Marketing Specialist Resume Examples & Samples

  • Mature with an ability to work in a team environment, but also thrive independently with limited supervision
  • Adaptable to a fast-paced, dynamic environment and demonstrated ability to work with individuals in a wide variety of functional areas and levels of management
  • Detail-oriented, self-motivated, with strong, proven analytical capabilities and problem-solving skills ·
  • Demonstrated project management skills and an aptitude for prioritizing activities, managing multiple projects and initiatives simultaneously
  • Strong team player with proven communication skills (i.e., oral, written and presentation development) and expertise in Excel, Word and PowerPoint a must
  • Passion for healthcare / medical devices
  • Minimum of 5 years total work experience
  • 3 years of experience in finance, sales operations, marketing or other related function
  • Experience in medical devices, pharmaceuticals or related fields preferred
33

Senior Marketing Specialist Digital Marketing Resume Examples & Samples

  • Responsible for the execution of the digital marketing strategy for all species of the FPA marketing team
  • Act as the liaison between IT, Product Managers, Regulatory and the agencies to determine website strategy and content production and to deploy campaigns using salesforce.com/exactarget platforms
  • Strategize, plan, build and manage email marketing campaigns
  • Responsible for collaborating with the FPA marketing team to optimizing the FPA material maintained on the US GPUB site. Also responsible for ensuring appropriate materials are digitalize and retention schedules are accurately maintained and archived. Act as the primary point of contact for FPA digital assets
  • Refine and maintain the digital media channels to increase engagement and drive traffic to company content to create sales leads
  • Work collaboratively with the marketing team and appropriate stakeholders to coordinate APP development and drive utilization
  • Act as the primary point of contact working collaboratively with IT to update and maintain marketing materials on the HUB, Team Space and marketing Sharepoint sites
  • Work collaboratively with the marketing team and Corporate Communications to define the social media strategy, maintain social media channels, coordinate content production and increase customer engagement
  • Assist in basic website updates
  • Measure, analyze and evaluate metrics in order to share information with the team and stakeholders related to the performance of digital projects, identify trends and provide suggested actions. Prepare SEO reports
  • Utilize keywords research to determine keywords for both PPC campaigns or organic searches. Identify on-page optimization opportunities for better organic rankings
  • Updates job knowledge by participating in educational opportunities and staying abreast of industry trends in the digital field
  • Minimum 4 years of relevant marketing and/or business experience with at least 2 years experience with digital marketing and content development
  • Must have strong interpersonal, communication (both written and verbal) and presentation skills
  • Must have advanced skills with Microsoft Office suite of products, including Word, Excel, PowerPoint, and Outlook as well as content management platforms
  • Must have experience using industry standard digital technologies and applications, social network management and analytics tools, and ability to stay current on new web technologies and trends as well as the ability to learn and adapt to different technologies
  • Must have experience analyzing digital marketing statistics (SEO, advertising, email, PPC, etc.)
  • Must be an innovative and detail-oriented contributor with project management skills
  • Must demonstrate solid understanding of marketing principles
  • Must have experience with PPC, email marketing and social media
  • Must be able to operate under pressure to meet deadlines
  • Must be a Team player – who works to ensure team goals are met or exceeded
  • Must be flexible and able to manage multiple campaigns and adapt to a changing environment
  • Web technology certifications are a plus
  • Experience with salesforce.com/exactarget is highly desired
  • Basic knowledge of Illustrator and Photoshop is a plus
  • HTML experience is a plus
  • Experience in the Animal Health Industry is highly desirable
34

Senior Marketing Specialist Resume Examples & Samples

  • Develop and execute marketing and communication materials to drive designer loyalty and consumer preference
  • Support product launches with commercialization planning, marketing material development, project management and plan execution
  • Review and approve the specification, design and execution of collateral and supporting material developed by external agencies and Masco Cabinetry marketing services
  • Participate in the development and review of merchandising centers designs and showroom displays in conjunction with Channel Marketing and Design Team to ensure alignment with brand positioning
  • Support all channels with ad hoc marketing collateral and supporting materials as requested
  • Bachelor’s degree in marketing, communications, business or related field
  • 5+ years marketing communication experience
  • Proficient computer skills required including Microsoft Office Suite
  • Excellent verbal and written communication skills with the ability to interact with internal and external customers
  • Ability to travel up to 10%
  • Prior copywriting work experience
  • Retail display and merchandising experience
35

Marketing / Senior Marketing Specialist Resume Examples & Samples

  • Support BU Marketing team in terms of PMRC representation, JZAP, project management, PR/PO, ARMS submissions, vendor/agency management, support of the monthly accrual process, and tracking of project costs vs. budget. Manage promotional material vendor: analyzing trends, developing and managing consistent and compliant promotional material review lifecycle process across all BUs, and creating quarterly management reports
  • Marketing experience a plus. Effective written and oral communication skills, strong interpersonal and problem solving skills, facilitation, and conflict resolution
  • Keen analytical abilities. Must be able to prioritize and multi-task, work effectively with little or no direction, and build collaborative relationships with management, partners, and peers from diverse backgrounds
  • Proficient with Microsoft Office, including Word, Excel, Powerpoint, Microsoft Project. Experience with ZincMaps is a plus
  • Bachelors Degree preferred, science major preferred, and a minimum of three years professional experience in the pharmaceutical/biotech industry
36

Senior Marketing Specialist Resume Examples & Samples

  • Drive B2C acquisition, engagement and revenue for Charter Communications via Search Engine Marketing by planning, creating, evaluating and refining paid search campaigns
  • Lead search strategy and manage agencies in development of bid strategies & optimization
  • Analyze individual campaign performance to derive actionable insights to improve performance and conversion rates – then own the execution of these new ideas start to finish with feedback from agency/ peers/manager/executives
  • Track and manage monthly search budget towards performance goals. Develop Purchase Orders for all Online Marketing related expenses, submit monthly accruals and control expenses by managing multiple project timelines and vendors
  • Produce post-campaign reports and analysis, including recommendations for improvement and expansion
  • Coordinate Search channel’s day-to-day trafficking, QA, test execution, optimization and troubleshooting
  • Build relationships with search agencies, key publishers, marketing technology partners
  • Uphold the Charter brand, product, and legal guidelines across ad copy, landing pages, buyflow, and call centers
  • Coordinate the execution of new landing pages, leveraging best practices in desktop, mobile and tablet. Additionally, optimize existing landing pages in market to increase conversion KPIs
  • Coordinate reporting to agencies on a daily basis using batch reporting feeds and manually pulled reports
  • Perform other duties as requested by supervisor
  • 1-2 years of direct experience managing search engine marketing with a proven track record of driving ROI – specifically in setup, monitoring, reporting, analysis, optimization, budget pacing and forecasting, keyword research and expansion, competitive benchmarking, and strategic portfolio insights
  • In-depth understanding of key industry metrics and the ability to recognize how they drive the business (e.g. CPC, CTR, CPA, Quality Score)
  • Proficiency in understanding offline conversion KPIs to ensure campaigns are optimized to all acquisition sources
  • Experience with B2B and/or B2C acquisitions
  • Knowledgeable about current marketing trends, advertising tactics, and CPA business models
  • Familiarity with Online Analytics platforms, preferably Adobe Omniture, and Google Analytics
  • Ability to manage multiple tasks and deliver results in a fast-paced environment
  • Ability to collaborate with peers, vendors, and advertising agencies
  • Ability to communicate with all levels of management and company personnel
  • Experience in search and ad trafficking, ad operations, and pixel management are all a strong plus
  • Knowledge of cable and telecommunications products and services
  • Familiarity with extracting data from Microstrategy, or other database systems
  • Ariba purchase order process
  • Experience with Agency management
  • Develop new strategies for testing, bidding and organization of account structure
  • Execution of retargeting campaigns as needed
37

Senior Marketing Specialist Resume Examples & Samples

  • Manage the strategy and initiatives that align to the regional services, sales, and marketing goals
  • Carry out, develop, and implement marketing programs and sales campaigns to promote demand generation, product and services awareness, and market share
  • Collaborate with Red Hat services and sales teams to develop and carry out activities to help promote revenue
  • Support the development and implementation of launch plans across the region
  • Work with the Sales and Services organization to develop sales enablement materials (brochures, data sheets, case studies, competitive comparisons, etc.) that effectively position Red Hat solutions and services across the region
  • Work with territories and strategic account teams to promote Red Hat's offerings and cross-sell and up-sell programs, both from products and services
  • Own, identify, communicate and deploy new and planned marketing activities to help sales and services teams achieve their goals. Activities and routes include, digital campaigns, e-mailing campaigns, in-person events, webinars, speaking engagements, media, etc
  • Own, track, and present campaign and event results, measuring program success and reporting metrics through Salesforce.com
  • Manage the financial budget for regional field marketing activities
  • 8+ years of B2B program marketing experience, preferably in the technology field; enterprise infrastructure software marketing experience is an advantage
  • Track record of promoting campaign and marketing program results
  • Experience building and managing marketing programs is a must
  • Positive attitude and a good work ethic, with great organizational and communication skills
  • Understanding of sales needs, different stages of the customer buying cycle, campaign metrics and analysis, and market intelligence resources
  • Ability to demonstrate leadership and creativity
  • Willingness to travel up to 25-50%
38

Senior Marketing Specialist Resume Examples & Samples

  • Collaborate across functions to develop effective, on-brand content, including in-app and all marketing channels, to drive traffic, engagement and customer retention
  • Develop and manage editorial calendars based on the current strategy for various marketing programs
  • Brainstorm ideas, develop concepts, and produce thoughtful, creative messaging for print, social and digital deliverables to nurture leads, drive engagement, and increase conversion rates
  • Write persuasive, compelling copy that motivates and inspires customers to take a desired action
  • Utilize marketing databases, marketing automation and analytics platforms (e.g. Salesforce, iContact, SilverPop, ExactTarget, Pardot, Google Analytics), SEO tools, and A/B testing
  • Analyze data to enhance customer-targeted marketing with dynamic content and improved user experience with post-campaign analytics
  • Actively measure and analyze marketing initiatives, along with monthly reporting and optimization recommendations
  • Create, curate, and manage the execution of social media content on a daily basis for multiple brands across social media channels and blogs
  • Actively measure and analyze the sentiment about the brand, products, and services on the social properties and respond accordingly, along with monthly reporting, and identifying opportunities to improve performance
  • Continuously learns and updates skills as needed to keep pace with technological advances and the body of knowledge for this position
  • Perform other assignments as directed
  • 5 years’ experience in email marketing
  • 5 years’ experience in community management and/or social media marketing
  • 5 years’ experience in copywriting
  • Excellent writing and verbal communication skills
  • Strong time management and organization skills
  • Strong interpersonal skills with ability to work both independently and in a team-oriented, collaborative environment
  • High degree of technical proficiency and knowledge of digital marketing and social platforms, and relational databases
  • Strong knowledge of MS Office applications including Word, Excel, and PowerPoint
  • Knowledge of Adobe applications related to creation and management of content
  • Keen attention to detail
  • Proven analytical and problem-solving abilities
39

Senior Marketing Specialist Resume Examples & Samples

  • Coordinates IPC Team marketing planning and execution activities for global markets
  • Leads IPC planning for subscription enrollment program
  • Performs analysis of marketing messaging elements and provides actionable guidance to drive continual improvements with goals of both operating margin growth and incremental revenue
  • Leads marketing projects to drive customer engagement with the measurable goals of customer churn reduction and revenue-per-user growth
  • Liaises with other internal teams (Support, Legal, Brand, etc.) on marketing activities and complimentary opportunities
40

Senior Marketing Specialist Resume Examples & Samples

  • Managing relationships with media / marketing / design agencies for projects and ad-hoc activities
  • Project work – range of activity directly with consumers, partners (retailers, distributors), ATL, event sponsorship & trade shows. The role is autonomous and involves planning and executing these activities end-to-end with support from the Marketing Manager where needed
  • Strong trade-marketing tilt – creation of in-store POS for a wide variety of customers. Work with shopper marketing agencies to create, test and roll out new concepts
  • Setting & managing the quarterly budget in conjunction with the Marketing Manager. Raising marketing purchase orders (c. 20 per quarter), obtaining invoices from suppliers & managing payment flow
  • Maintain a quarterly pack with proof of execution of all activity, complete with ROI analysis and recommendations to take forward
  • Work to deliver a ‘big splash’ activity – analyse pitches & pick best fit, then work with agency to deliver
  • Assist with other projects as needed
  • A strong marketing background (5-7 years) with a proven track record of delivering measurable business results
  • Degree educated with a 2:1
  • Experience of working around or in the major national retail space
  • Experience of agency process & management
  • Solid understanding of traditional and emerging marketing channels (Direct Mail, eMail, Web, In-Product & Social) to drive results
  • Proven success in a fast moving environment, managing multiple projects with demanding deadlines
  • Hypothesis driven approach to solving problems, with experience developing and iterating innovative marketing ideas for lean testing and rapid experimentation
  • Customer-focused mindset, with a demonstrated track record of discovering key insights and delighting users
41

Senior Marketing Specialist Resume Examples & Samples

  • Develop and maintain lead generation programs to deliver high quality leads for new Website Security customers
  • Develop and execute strategic marketing plans to support the business
  • Assist in the content creation, customer value proposition messaging, and website development
  • Work with Data Analysis to manage, import, and track the success of marketing leads from internal and external lead sources
  • Gather insights on the shop/buy/use experience to optimize product positioning and marketing activities based on deep customer empathy
  • Coordinate with global website security solutions marketing team to align strategy and execution to accelerate world wide net new account growth
  • Work cross-functionally with product management, product marketing, regional marketing teams, sales and customer care to deliver a high impact end-to-end user experience
  • Manage lead generation and marketing programs budget including the creation and tracking of Purchase Orders, Change Orders, and vendor management
  • Min of 4-6 years of marketing experience
  • Solid understanding and successful use of traditional and emerging marketing channels (Direct Mail, eMail, Web, In-Product & Social) to drive results
  • Ability to analyze and summarize complex data, identifying key metrics for presentation to leadership; Experience in working with CRM systems to deliver lead reporting and analysis
  • Proficient in Microsoft Office word processing, spreadsheet and presentation programs. Knowledge of HTML is a plus
42

Senior Marketing Specialist Resume Examples & Samples

  • Demonstrated strong relationship building and communications skills across multiple audiences, and organizational levels
  • Strong initiative, creativity, flexibility, organization and ability to multi-task
  • Ability to work independently and make decisions
  • Experience in planning, developing, executing marketing programs geared toward acquisition
43

Senior Marketing Specialist Resume Examples & Samples

  • Capacity to think creatively about system oriented problems and opportunities
  • Good analytical capabilities, able to obtain information from a variety of sources including strong Excel skills and ability to pull data from databases
  • Ability to coordinate numerous tactics simultaneously in a fast-paced team environment
  • Strong presentation preparation and delivery skills for any level in the organization
44

Senior Marketing Specialist Resume Examples & Samples

  • Creates concise content (thought leadership / newsletter and blog posts / executive summaries) on behalf of the product management team, based on strong writing skills and a deep understanding of trends and issues affecting the global markets, competitor offerings and business strategy
  • Creates detailed marketing campaign plans and guides concept development and approach, ensuring integration with other campaigns and alignment with overall marketing strategy
  • Defines advertising objectives, recommends choice of media, and manages internal and external resources so campaigns are effective, economical, and appropriate for their intended audience
  • Liaises with managers in sales, marketing, and brand management to develop campaigns that will help them achieve their sales goals
  • Contributes to the development of sales strategies for a product, service, or market segment that align with the organization’s vision and its current and long-term business objectives
  • Selects and manages ongoing relationships with content, design and advertising agencies
  • Prioritizes company involvement in conferences, exhibitions and marketing seminars
  • Monitors marketing activity metrics against plan, implementing course corrections as necessary
  • Requires conceptual and practical expertise in own discipline. Understands how related disciplines impact own work/own team. Readily applies functional knowledge to challenges in our industry/markets
  • Has good or in-depth knowledge of best practices and how own area integrates with others and chooses to work across these boundaries to further the greater agenda. Is aware of the competition and the factors that differentiate them in the market. Understands the commercial or business decision takes priority over the preferences of the individual
  • Acts as mentor/coach for less experienced peers. Is looking always to gain efficiencies and implements these within own team/discipline. May step up to lead small projects with manageable risks and resource requirements. Plans and prioritizes work using resources in the best possible way to complete tasks on time and with high quality
  • Solves complex problems with little or no support from their supervisor; takes a new perspective on existing solutions; exercises judgment based on the analysis of multiple sources of information. Looks to apply best practice. Provides creative insights and / or solutions to address client / organizational challenges
  • Has impact in broader work area; impacts team morale and culture through their actions and words. Impacts a wide range of customer, operational, project or service activities across related teams. Can conceptualize and communicate improvements for the broader good of Nasdaq
  • Explains difficult or sensitive information in a diplomatic way; works to build consensus. Proactively shares experiences and knowledge towards the achievement of team objectives. Actively seeks challenging assignments, is genuinely excited by a challenge
  • Develops target, creative and efficient marketing plans and communications, according to budgets and timeframes
  • Develops, analyzes, reviews and shares primary and secondary research data and findings with internal and external stakeholders
  • Facilitates market and product activities, internally and externally; presents findings to customers, ensuring alignment with strategy
45

Senior Marketing Specialist Resume Examples & Samples

  • Setting up ads to launch across multiple partners/channels
  • Launching and reading the results of an A/B test to see if a certain style of image improves ad conversion
  • Working with the design team on new creative for an upcoming marketing campaign
  • Troubleshooting and analyzing why ad performance has changed so much week-over-week
  • 3+ years of related marketing or analytics experience (preferably in the retail sector)
  • 1+ years ecommerce experience
  • Experience with creating and launching ads for Facebook, GDN, Gmail, etc
  • Creative thinking when it comes to ideas for how to market to specific customer segments
  • Experience with SQL/BigQuery/Excel and comfort with manual data analysis
  • Experience in fast-paced, high-energy, multi-tasking role and environments
  • Excellent communication (verbal and written skills)
46

Senior Marketing Specialist Resume Examples & Samples

  • Ability to lead and influence others
  • Demonstrated independence and ability to take initiative
  • Demonstrated ability to lead and guide cross-functional teams
  • Demonstrated experience in leading corporate initiatives
  • Demonstrated ability to collaborate and lead cross functional / cross-opco teams with stakeholders at all levels of the enterprise
  • Strong project management and business analysis skills with a proven track record of leading/launching numerous complex cross-channel, cross-OpCo projects
  • Strong communication skills with the ability to present and communicate ideas in written and oral forms to all levels of management
  • Scaled Agile Framework certification
47

Senior Marketing Specialist Resume Examples & Samples

  • Lead the management and execution of the product through all phases of the product lifecycle
  • Gather customer insights and develop strategies to assure that capabilities are implemented optimally and with the greatest customer experience and business value
  • Lead global cross-functional teams and stakeholders to deliver superior quality solutions
  • Partner with user experience team on user research, usability testing, design and delivery
  • Develop competitive and industry benchmarking and emerging technologies assessments and recommend creative solutions to implement new features and improve usage of existing functionality
  • Assess needs of global market segments to align global product, market and customer experience requirements and work with cross-functional teams on executing the global product strategy
  • Create and execute detailed plans for upgrading existing features, adding new services and features, and/or establishing new products and applications
  • Advocate for the Portfolio global customer requirements and experience
  • Provide Subject Matter Expertise on key corporate initiatives as needed
  • Passion for using product management techniques to deliver a superior product or customer experience
  • Knowledge of Agile and / or Waterfall software development processes
  • Demonstrated ability to build and to maintain strong relationships with cross functional stakeholders including executive management
  • Excellent collaboration and problem-solving abilities in a team-oriented environment
  • Demonstrated success in applying project management skills
  • Demonstrated analytical skills with specific ability to translate into a solid business case
  • Experience in leading the development of digital solutions from strategy through to execution
48

Senior Marketing Specialist Resume Examples & Samples

  • Some travel may be required (domestic/international)
  • Demonstrated ability to lead and guide cross-functional and multi-cultural teams
  • Organizational knowledge of multiple disciplines
  • Ability to change priorities and respond quickly during urgent situations, while remaining calm, focused, professional and effective
49

Senior Marketing Specialist Resume Examples & Samples

  • Bachelor’s Degree; Master’s Degree or equivalent training/experience
  • 5-7 years in marketing, digital, product development and/or business consulting
  • Demonstrated ability to create and manage marketing campaigns through web, email, social channels
  • Experience producing content in unique and creative forms (infographic, Prezi, video etc). Knowledge of editing a plus
  • Demonstrated analytical, quantitative, and problem-solving capabilities
  • Understanding of key marketing principles and behavior
  • Previous experience/knowledge of women, financial/investment and/or workforce management issues such as compensation, benefits and HR policies and practices a plus
  • Highly organized and detail-oriented. Tech-savvy
  • Experience with Microsoft suite, Google Analytics, social media publishing, CRM (SalesForce) and/or marketing platforms preferred (basic HTML preferred but not necessary, experience with e-newsletters)
  • A can-do attitude, willing to pitch in and handle additional projects and take on new challenges
  • Outgoing, with an ability to gain support from stakeholders
  • Strong ability to collaborate and multitask to ensure high-level, measureable outputs
  • High energy, entrepreneurial flair; thirst for accomplishment
50

Senior Marketing Specialist Resume Examples & Samples

  • Partners closely with the marketing research, product and private client teams to develop a body of knowledge that includes current and potential channel trends, profiles of target customers and key intermediaries, and competitor practices; socializes this knowledge throughout the organization. Helps to build the case for focus, resources, product and support for HNW channels throughout the organization
  • Develops an integrated sales & marketing plan in close collaboration with national accounts and sales leadership, built on deep customer insights. Understands the digital customer journey and builds a plan centered on the customer experience
  • Creates go-to-market plans and marketing strategies for both Home Office and Intermediary audiences
  • Design/write briefs, manage plan execution utilizing internal and external resources, and track performance; collaborate with writers, designers, and potential agency resources to develop content that is timely and relevant for HNW audiences
  • Analyze the span of marketing activities and measure the overall impact of the plan to determine effectiveness and recommend changes for future plans; researches, evaluates, and proposes new marketing tactics and tools. Helps to lead the way in digital content distribution
  • 7+ years of experience in B2B or intermediary-focused marketing in the financial services industry. Additional experience in Institutional or HNW marketing roles is a plus
  • Experience turning on new channels of distribution, and/or developing channel-specific sales and marketing plans
  • Ability to collaborate and develop/maintain strong working relationships in a highly-matrixed environment, especially with the sales organization, to enable effective attainment of business objectives
  • In-depth knowledge of marketing techniques and best practices, particularly in digital and automated marketing (high digital IQ), and ability to apply it to projects
  • Extensive experience in utilizing marketing insights to form and execute marketing strategies and plans. Proven track record of developing and running successful marketing campaigns
  • Demonstrates intellectual curiosity, initiative, strong written/oral communication skills, excellent organization and time management skills; must be a self-starter and able to work independently
51

Senior Marketing Specialist Resume Examples & Samples

  • Reporting directly to the EMEA/APAC marketing manager for C&IS based in London with a dotted line to the Americas marketing manager. Both positions report into the head of global marketing and strategy for C&IS also based in London who sits on the C&IS management group
  • Develops and executes marketing plans to support capital markets solutions regionally and globally as well as supporting other areas of asset servicing as required
  • Works on all elements of the marketing mix, contributing to but not limited to internal communications and educational materials, marketing collateral, thought-leadership, digital marketing activities, industry events and Northern Trust organised events, media relations, paid media placements, direct mailings and award submissions etc
  • Interacts with the capital markets teams globally and other business functions including product management, sales, relationship management, senior management, compliance and legal to develop and execute plans
  • Works closely with our corporate marketing colleagues to execute marketing plans which includes working with marketing specialists from digital marketing, public relations, events management etc. as well as working with external agencies
  • A minimum of 5 years of relevant marketing experience, preferably in business-to-business financial marketing (capital markets or asset servicing experience is strongly preferred)
  • Strong verbal/written communication skills with high emphasis on attention to detail
  • Ability to build strong relationships with all levels of seniority around the globe
  • Self-motivated, action oriented with drive to execution
  • Ability to work autonomously, proactive learner
  • Team-player and collaborator with a can-do attitude
52

Senior / Marketing Specialist Resume Examples & Samples

  • Commercializing a strategic product line to grow sales and gain market share
  • Conduct industry and business feasibility analysis, develop market & customer insights and competitive intelligence, in defining 3M’s value propositions across the company
  • Responsible for strategic planning and set both near and long term directions for the company
  • Keep an eye on immediate and longer term issues including competitor insights, trends and opportunities as well as risks that could impact 3M
  • Participate and represent 3M’s interest in industry association, consortium, network forum, and government agencies, to gather intelligence & seek collaboration to help grow 3M businesses
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Senior Marketing Specialist Resume Examples & Samples

  • Drive B2B acquisition, engagement and revenue for Charter Communications via Search Engine Marketing by planning, creating, evaluating and refining paid search campaigns
  • Lead search strategy and manage agencies in development of bid strategies and optimization
  • Analyze individual campaign performance to derive actionable insights to improve performance and conversion rates – then own the execution of these new ideas start to finish with feedback from agency/peers/ manager /executives
  • 2+ years of direct experience managing search engine marketing with a proven track record of driving ROI – specifically in setup, monitoring, reporting, analysis, optimization, budget pacing and forecasting, keyword research and expansion, competitive benchmarking, and strategic portfolio insights
  • Experience with B2B acquisitions
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Senior Marketing Specialist Resume Examples & Samples

  • Assist in the development of E-Commerce marketing strategy and tactics
  • Execute E-Commerce marketing and Operations transactional emails
  • Execute the web governance process
  • Completes assignments across varying areas of expertise and serve in multiple roles with respect to e-commerce marketing
  • Assist with strategizing and planning for future state multi-channel acquisition, retention and cross sale consumer marketing strategies from initiation to completion
  • Demonstrates tactical and strategic critical thinking with ability to turn E-Commerce marketing analysis and insight into action
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Senior Marketing Specialist Resume Examples & Samples

  • Manages planning and plan execution for growth – retention strategy
  • Responsible for maintaining action plans and reports and communicating to leadership
  • Conducts presentations and represents WellMed at business development organizations to foster relationships with various community and business partners
  • Attends meetings of relevant community groups, interacting and building links with WellMed’s current support base of communities and community organizations
  • Assesses campaign strategy, scope and requirements; develops an appropriate budget and timeline for successful project delivery
  • Responsible for adhering to budget, expense management and tracking the ROI of each project
  • Develops strategies for programs and executes operating decisions that engage program participation from lower income, minority, and seniors in the community
  • Determines appropriate type of collateral required for various events and coordinates with internal teams to ensure marketing materials and proprietary merchandise is created and distributed effectively
  • Negotiates bids with vendors, arranges purchase orders and evaluates the quality of vendor services
  • Ensures contractual obligations are met for parties involved
  • Performs all other related duties as assigned
  • Uses pertinent data and facts to identify and solve a range of problems within area of expertise
  • Investigates non-standard requests and problems, with some assistance from others
  • Works exclusively within a specific knowledge area
  • 5+ years of event planning or marketing experience
  • 5+ years’ experience with strategic marketing - documented action planning and plan execution
  • At least an advanced proficiency in Microsoft Office suite including Word, Excel, Outlook and PowerPoint
  • Access to reliable transportation and ability to travel up to 75% within greater El Paso area
  • Flexibility to working outside regular business hours (evenings/weekends) as needs require
  • Proven experience meeting sales promotion and/or marketing targets
  • Experience working in a deadline-driven environment
  • Proven communications and interpersonal skills with both internal and external customers
  • Advanced Degree
  • Bilingual in English / Spanish
  • Previous experience in health care, ideally working directly with health care providers
  • Experience working with older adult demographic
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Senior Marketing Specialist Resume Examples & Samples

  • Proven success working with sales and account teams to coordinate and measure lead generation tactics
  • Ability to work and thrive in a large matrix organization
  • Salesforce.com and Marketing Automation Platform experience required; Marketo preferred
  • Bachelor’s degree in marketing, business or technology field
  • 5+ years Field Marketing or equivalent lead generation experience supporting tradeshows and events
  • Position can be located inWaltham MA, Naples FL, or Princeton NJ
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Senior Marketing Specialist Resume Examples & Samples

  • Day to day management of Field Marketing/ Training Program agency
  • Develops deep understanding for how our branded audio systems are packaged and sold
  • Manage the various marketing programs focused on driving take rates with Harman’s OEM partners the team is responsible for
  • Support team’s Field Marketing, creative, experiential and Incentive Program agencies to enable them to successfully execute their programs Effectively monitors customer & competitive trends
  • On site management and support for various OEM training and marketing programs
  • Manage and keep up to date Salesforce CRM system for the team
  • Complete basic data analysis and create reports and presentations to support Sr. Marketing Manager
  • Bachelor’s degree in related field (Marketing, Business, Communication preferred)
  • Agency/Car Audio/Consumer Audio experience a plus
  • Strong skills utilizing MS Office Suite
  • Strong program management and organizational skills
  • Self-starter with ability to fulfill role without constant supervision
  • This position could sit in Novi, Michigan, Los Angeles, CA or Dallas, TX
  • Experience with Salesforce CRM software
  • Retail or Franchise Marketing Experience
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Senior Marketing Specialist Resume Examples & Samples

  • Develops and executes marketing strategies for key sectors and solutions in EMEA and in some cases globally (strategy creation, execution, budget oversight, measurement and reporting)
  • Uses wide-range of marketing techniques, including print and digital marketing collateral (brochures, case studies, videos, infographics etc.) events, digitial marketing (increasingly social media, SEO and PPC), thought-leadership, public relations, paid media placements, direct mail, award submissions etc
  • Supports strategic new business opportunities with tailored marketing e.g. video messages from executive management
  • Works in partnership with business leaders, sales, product management and relationship management, compliance and legal to develop and execute plans
  • Collaborates with corporate marketing colleagues (over 50 globally) to execute marketing plans, working with marketing specialists from design, digital marketing, public relations, events management, content marketing etc. as well as with external agencies for some design elements and videos
  • 6+ years’ experience in business-to-business financial marketing such as asset servicing,asset management, technology and consultancy firms
  • Proven experience leading marketing programmes (strategy creation, execution, budget oversight and measurement) using a broad combination of marketing techniques and channels
  • Comfortable dealing with detail and complexity but able to see the big picture and think strategically
  • Driven to understand the needs of clients in different markets with proven ability in building effective messaging for different sectors combining multiple products
  • Enjoy building strong relationships with all levels of seniority and disciplines and comfortable collaborating with multiple stakeholders face-to-face and over the phone
  • Creative and a problem solver – when something doesn’t go as expected, you can find another way to get the job done
  • Excellent project management skills – you are happy to juggle multiple projects
  • Comfortable working independently, take ownership of projects with drive to execution
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Senior Marketing Specialist Resume Examples & Samples

  • Operates independently and has in-depth knowledge of the Wealth Management business unit
  • Responsible for the development of content strategy for marketing programs that address strategic Bank initiatives; translates marketing strategy to into actual plans and oversees execution
  • Develops and edits marketing materials specific to Wealth Management products and services; determines content to target specific audiences and/or segments and coordinates the development of materials with Corporate Marketing and outside design firms
  • Interacts with various areas of the bank, including product, sales and relationship managers to gather data for creation of marketing strategies and content
  • Works with the sales staff, WM marketing directors and relationship managers to promote marketing initiatives. Monitors response rates and business results
  • Researches and analyzes trends in the wealth management industry and HNW marketplace to determine the appropriate positioning and marketing activities that will promote the bank
  • 5-7 years of marketing or sales experience, including financial services experience
  • A College or University degree and/or relevant proven work experience is preferred
  • Knowledge of financial industry consumer products and services and marketing concepts, acquired through related work experience and formal education, is required. Creativity and good writing skills are necessary to develop marketing materials and partner communications
  • Strong interpersonal skills are needed to interface with partners throughout the organization
  • Computer skills necessary (ex: PowerPoint, Word, Excel) to create materials
  • Solid project management, organizational and multi-tasking skills needed to manage a variety of ongoing projects
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Senior Marketing Specialist Resume Examples & Samples

  • Assesses and interprets customer needs and requirements
  • Identifies solutions to non - standard requests and problems
  • Solves moderately complex problems and / or conducts moderately complex analyses
  • Works with minimal guidance; seeks guidance on only the most complex task
  • Translates concepts into practice
  • Provides explanations and information to others on difficult issues
  • Coaches, provides feedback, and guides others
  • Acts as a resource for others with less experience
  • Develop and implement custom marketing plans to support the sale of Group Medicare products to both employer groups as well as individual retirees
  • 5+ years of experience in Marketing, Client Management or Communications
  • 5 + years in Client Facing relationship building roles
  • 3+ years in Project management
  • Experience in a deadline driven matrix environment
  • Excellent organization skills and experience managing and prioritizing several deliverables
  • Knowledge of Medicare
  • Experience in a regulated industry
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Senior Marketing Specialist Resume Examples & Samples

  • Provide intermediate marketing support and assistance to local brokerage professionals as it pertains to business development and promotion of specific listings
  • Collaborate on the development, enhancement, and compilation of standard marketing packages, brochures, and presentations
  • Assist with drafting proposal responses and pitches to include extensive writing and editing of company information, proposal text, and graphics
  • Create and/or maintain marketing database/library and abstract files
  • Assist with meeting scheduling on behalf of brokerage professionals
  • Maintain confidential department records and office files in accordance with internal company procedures
  • Coordinate and assist with collecting, aggregating, and preparing data
  • Serve as mentor to Marketing Assistants
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Senior Marketing Specialist Resume Examples & Samples

  • Creation and execution of multi-channel database marketing campaigns that deliver against business goals
  • 2+ years of related marketing experience (marketing automation, digital marketing)
  • Experience with Google Analytics, HTML & CSS
  • Exposure to working in an omni-channel environment
  • BS/BA degree in Marketing or related field and/or comparable industry related experience required
  • Experience with CRM (Salesforce preferred)
  • Solid understanding of web-based applications and content management systems
  • Skills in Photoshop or other digital editing solution
  • Degree in Marketing, Web Analytics and/or Design
  • Excellent verbal skills, including in-person, and written communications
  • Excellent interpersonal skills required, with the ability to build credibility and collaborate with a broad variety of constituents
  • Customer service attitude
  • Candidates must have strong critical-thinking and problem solving skills
  • Must be self-motivated and able to take ownership of their deliverables
  • Must thrive on multi-tasking in a high volume environment, with attention to detail, organization and great follow-up
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Senior Marketing Specialist Resume Examples & Samples

  • Day-to-day operation and support of LC-MS systems in the lab
  • Design and execute experiments that translate instrument performance capabilities into scientifically meaningful data and results to demonstrate product value
  • Creation of sales and marketing tools to represent workflow capabilities to internal colleagues and customers
  • Develop a strategic application plan, generate laboratory applications data, create exemplary data examples, and perform product technology evaluations to support R&D and field sales
  • Participate in active evaluation of new products and applications and will provide feedback regarding hardware, software and workflow performance and suggested improvements to Marketing Managers, Product Managers and R&D
  • Offer application support to collaborators and customers when appropriate
  • Develop and publish application notes, generate and deliver application-related material for internal and external trainings
  • Will contribute to all aspects of the characterization of Biotherapeutics with an emphasis on protein quantitation
  • BS required, with a MS or PhD STRONGLY preferred in Analytical Chemistry, Chemistry, Biology, or equivalent field
  • Must have three plus year’s hands-on experience with LC-MS instrumentation and protein mass spectrometry applications such as proteomics, protein characterization, and intact protein analysis. Protein quantitation experience is highly valuable
  • Excellent written, verbal communication, presentation and listening skills are essential
  • Ideal candidate will have knowledge of LC-MS competition and market trends and ability to understand technology and create customer solutions
  • Ability to interface with cross functional teams such as marketing and application specialists, research scientists, product managers, marcom and collaborators to produce, launch and manage solutions
  • IND-AIG
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Senior Marketing Specialist Resume Examples & Samples

  • Four (4) or more years of marketing experience required
  • Ability to interact effectively with people at all organizational levels of the Firm
  • Ability to work in a demanding, deadline-driven environment with a customer service focus
  • Basic knowledge of the development, management and execution of sales processes including lead generation, pipeline management, account planning, sales strategy and development
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Senior Marketing Specialist Resume Examples & Samples

  • Translate customer feedback and market trends into the features needed to provide the greatest customer experience and business value
  • Define and prioritize the user stories needed to guide development efforts
  • Manage the team user story backlog (work)
  • Software and/or Web product management or marketing experience
  • Digital User Design and/or Design Thinking experience
  • Knowledge of Agile-SAFE and/or Waterfall development methodologies
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Senior Marketing Specialist Resume Examples & Samples

  • Support adoption of best practices and generation of insights from various data sources to enhance marketing effectiveness across all channels (website, TV, print, digital, in-office, in-pharmacy, social media)
  • Support development and transformation of overall Consumer engagement analytics framework; drive and align on key performance indicators, taxonomy, capabilities (tagging, tracking) processes and dashboards for analytics and reporting activities
  • Analyze data and provide actionable insights via visually compelling presentations to stakeholders
  • Collaborate with IT to implement and enhance data capture across our digital ecosystem, to ensure high data quality
  • Provide engagement analytics expertise: provide internal consultation and facilitate sharing of best practices
  • Support integrated and cross channel data driven design & approach based upon customer preferences, engagement behaviors, and commerciall objectives
  • Proactively identify opportunities to streamline and enhance analytics and reporting function by building automation into reports that are manually distributed
  • 3+ years relevant work experience (customer engagement analytics)
  • Knowledge and experience in web analytics, online marketing metrics and/or key performance metrics required
  • Experience with marketing technology products such as Google Analytics, Adobe, Exact Target, Marin, Tealium, Omniture or Unica required
  • Experience with processing and analyzing complex data sets, and interpreting them to make business decisions required
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Senior Marketing Specialist, Email Resume Examples & Samples

  • Creation and optimization automated email marketing campaigns and programs
  • Work with Creative, Technology and Merchandising teams to identify effective email programs, products to showcase in email and tech opportunities to allow to scale email programs
  • Analyze campaign performance, building out key reports and metrics and communicating insights to the rest of the business
  • Experience launching marketing programs
  • Proficient knowledge of HTML required
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Senior Marketing Specialist Resume Examples & Samples

  • Analytical and decision making skills
  • The ability to learn and adapt quickly to new situations; and demonstrated competency with meeting deadlines among shifting priorities
  • The capability to manage multiple projects and prioritize work based on impact
  • The ability to lead cross functional teams, develop processes and align organizational resources to produce results
  • A results-oriented individual who can make a difference; a person who talks initiative, makes things happen, accepts accountability, and has a “can do” attitude, as well as a sense of urgency
  • Expertise establishing credibility at all levels within the organization. Garners respect for all levels
  • Presents ideas logically and assertively
  • Facilitates consensus and is willing to make decisions that are best for the business
  • Creative and flexible in attitude / style to adapt to new situations in a dynamic environment
  • A strong value system, unquestioned integrity, good listening and interpersonal skills
  • A bachelor’s degree from an accredited college or university. A master’s degree / MBA is strongly preferred
  • A minimum of 2-4 years of progressively responsible marketing and development experience, with a demonstrated record of success and effective performance
  • Demonstrated effective relationship management skills & experience
  • Demonstrated program and/or project development experience
  • Experience managing multiple partners & vendors to on time, on-budget deliverables
  • Strong communication and influence management skills
  • Retail Marketing, advertising and/or services marketing experience desirable
  • Demonstrated ability to work effectively in a team environment within a heavily matrixed organization
  • Strong organizational, project and time management skills
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Senior Marketing Specialist Crop Protection Resume Examples & Samples

  • 3 to 5 years of experience within marketing area in agriculture industry is a must
  • University diploma in Agriculture is highly recommended
  • Very good knowledge of local agriculture industry
  • Very good command of English. Other languages will be an advantage
  • Very good computer skills (Word, Excel, PowerPoint)
  • Very good personal and interpersonal presentation skills
  • Orientation on reaching goals
  • Very good understanding of corporate mission / vision and corporate goals
  • Very good time management and planning skills
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Senior Marketing Specialist Accenture Mobility Resume Examples & Samples

  • Provide support in managing and driving the execution of strategic and innovative marketing initiatives and programs for Accenture Mobility, working in close collaboration with marketing colleagues, including but not limited to messaging, collateral, events, digital marketing, thought leadership, and internal communications
  • Develop collaborative relationships with key Accenture Mobility contacts, particularly in NA
  • Help support global and NA media activities that build awareness of Accenture Mobility programs, such as client wins, new services announcements, launch of research and thought leadership pieces, events, and speaking opportunities
  • Support Accenture Mobility’s participation at external events by ensuring appropriate brand positioning, managing deliverables and timeline, and shaping communications and social media plans
  • Own and maintain library of key Accenture Mobility facts and figures for sharing across business and marketing needs
  • Help drive the global credentials program, in close collaboration with Accenture Mobility leadership, Offering Development team and other Geographic Marketing Managers to tell our business success stories and aid business development
  • Responsible for updating internal community of practice sites with new marketing materials produced
  • Minimum of 3 years of experience and demonstrated ability in integrated marketing
  • Accenture marketing experience preferred
  • Understanding of Accenture’s business, our service offerings and our target markets
  • Team player with the ability to work with diverse and virtual teams
  • Ability to work autonomously and independently, yet integrate appropriately and work collaboratively with other areas within Marketing & Communications and other areas within Accenture
  • Able to navigate through matrixed organization and excellent relationship building skills
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Senior Marketing Specialist Resume Examples & Samples

  • Lead design, development and execution of demand generation campaigns
  • Reimagine current email marketing strategy, with a major focus on account-based marketing principles that will influence A/B testing, lead nurturing programs and landing pages
  • Manage content syndication channels and proactively search for new third-party lead sources
  • Develop, promote and host webinars, live demos and presentations targeted by vertical and/or business process to support account-based marketing approach
  • Work with Marketing Analyst to monitor and analyze inbound lead performance in order to understand what is working and not working
  • Frequently interact with sales team on lead status/quality to optimize SQL conversion rates
  • Completion of a Business, Marketing, Digital or other relevant bachelor’s degree
  • 3-6 years of demand generation experience in a B2B marketing role, with a proven ability to effectively create, manage and execute integrated marketing programs with a preference for experience in the software or technology services space
  • Experience with CRM and Marketing Automation
  • Creativity a must! Bringing new ideas to the table is the key to success in this role
  • Proven experience-tested, analytics-driven lead generation assessment and optimization
  • Knowledge of best practices in customer acquisition, SEM, SEO, social advertising, email marketing, and B2B demand gen
  • Ability to summarize and assess results, present impact and recommendations to regional and corporate leadership
  • Ability to work in a fast-paced environment and across multiple projects at a time
  • Superior communication (fluent English written and verbal) skills required
  • Strong customer service orientation with a keen sense of urgency and priorities
  • Strong partnership and collaboration skills; able to develop and maintain effective relationships with peers, vendors and internal stakeholders
  • Strong project management capabilities, including the ability to accurately specify project timeframes, dependencies and risk factors
  • Enjoys learning and rapidly correlates new concepts to existing knowledge
  • Able to develop strong working relationships with internal peers and agency partners, and can foster cooperation in non-hierarchical relationships
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Senior Marketing Specialist Resume Examples & Samples

  • Represents district or country during the development of the annual EMEA marketing plans. Provides input on local markets, needs, opportunities and KOL interactions
  • Runs events, tradeshows, conferences, seminars with support of the Demand Generation Team
  • Helps to develop high value customer relationships in the district in collaboration with the Sales and Support teams
  • Contributes to collaborations/strategic projects with Key Opinion Leaders for new products or applications development
  • Provides intelligence regarding funding opportunities in the district and shares with the local sales team and the wider EMEA Regional Marketing team
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Senior Marketing Specialist Resume Examples & Samples

  • Understand the role and unique value proposition that their product has in the FedEx Corporate portfolio (relates to corporate value)
  • Ability to organize, adapt, remain flexible and self-motivated
  • Good analytical capabilities, able to obtain information from a variety of sources including strong Excel skills and ability to pull data from internal FedEx databases such as EDW
  • MBA degree would be a plus
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Senior Marketing Specialist Resume Examples & Samples

  • Experience in Digital Marketing
  • Understanding of Go-to-Market activities and processes
  • Experience leading a team
  • Excellent human relations and communications skills
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Senior Marketing Specialist Resume Examples & Samples

  • Foresee problems/issues for the direction, concepts and tasks from US team, and assist marketing specialists to work correctly with suppliers and US team, to avoid mistaken during development and mass production
  • Involve in packaging material/structures/sampling evaluation, testing, and provide suggestions and solutions
  • Make approval decision on colors and packaging when needed
  • Work and submit weekly activities reports to marketing manager
  • Coordinate the team with other departments on daily works and provide supports and suggestions to other departments when necessary
  • Set up and update maintenance database for sampling, sku’s, and packaging
  • 30% Sample requests arrangement and leading. Color chips evaluation and check
  • 30% Packaging engineering evaluation and development
  • 10% Database set up and maintenance
  • 10% Lead and take charge of big special DI program development on sampling, packaging and specs, as well as NPD projects
  • 10% Training marketing specialists
  • 10% Schedule and hold meeting with other departments on coordinating daily works
  • Bachelor degree holder, prefer English /Foreign Business major
  • 4-5 years and above working experience on foreign company
  • Have experience with marketing coordination, or familiar with stainless steel and plastic products
  • Have experience on sampling follow up and maintenance, packaging engineering and development, and sku specs maintenance for production
  • Have innovative ability and able to provide good suggestions and solutions on works
  • CET 6, good oral and written English. Good at using office software
  • TEM 8 or Familiar with using Illustrator software
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Senior Marketing Specialist Resume Examples & Samples

  • 1-2 years of food retail marketing experience - promotion deployment and execution, and visual merchandise upgrades that are current with market trends
  • Dynamic communication skills – an ambassador for Sodexo to our customers and clients
  • Experience and the ability to initiate goals within budgets, execute plans to meet deadlines, and work with others on processes while monitoring outcomes
  • Solid background in Sodexo branded concepts and retail programs
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Senior Marketing Specialist Resume Examples & Samples

  • As a Senior Marketing Specialist (m/f) you are responsible for the development and implementation of marketing concepts in assigned organizational unit(s) and for the selection and realisation of required processes
  • You advise the unit in all marketing related issues and you qualify, select and direct internal and external service providers
  • Moreover you contribute to units' budget planning and complete marketing related reporting
  • You conduct market research activities as appropriate and support management in determination of effective pricing structures
  • Furthermore you are responsible for the design and implementation of concepts of customer group specific sales and marketing activities and provide marketing support to sales units and teams
  • You drive and coordinate outbound marketing activities, including trade fairs, shows, media and events
  • You completed successfully an upper second or first class university degree on master level with a major in engineering, business administration, languages or history
  • You have a long professional experience in marketing and editorial capacities in industry or news agencies covering the aerospace sector
  • Furthermore you have a sound understanding of aerospace and electromechanical environments, gained through at least 3-5 years of exposure in these markets
  • You have an understanding of the market dynamics and participant behaviour and can use this to develop marketing strategies and are able to implement these successfully in the unit
  • Besides your experiences in project and process management you have professional presentation and communication skills
  • A fluent command of English (spoken and written) complete your profile
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Senior Marketing Specialist Resume Examples & Samples

  • Lead management of event logistics and activities including budget/expenses, publishing of tradeshow reports or summaries
  • Track projects; manage the events calendar and suggest dates and timelines for Illumina events
  • Design and customization of booth graphics, support material and email-related communications
  • Coordinate company presence at shows, working closely with Product Management and Marketing Communications teams and Sales Channel Partners
  • Coordinate logistics, including: booth graphics and furniture hire; registration and attendee tracking, presentation and materials support and pre- and post-event evaluations
  • Procure (research, select and negotiate), and coordinate vendor services
  • Coordinate facility/exhibit set-up, equipment and catering requirements
  • Provides on-site event support as necessary
  • Creates and updates standard operating procedures for the event planning function
  • May collect, track, and analyze sales leads and metrics generated by events
  • Orders and administers the inventory of promotional items and marketing assets
  • Keeps promotional item and marketing literature inventory stocked and up to date
  • 3+ years hands-on event marketing experience
  • Exceptional organizational, communication and interpersonal skills
  • Experience in project management; can prioritize and manage multiple projects that have short deadlines
  • Good at English, spoken and written
  • E-marketing and social media management experience (WeChat, Weibo) is desired
  • Familiarity with Event Management software (e.g. Event) and Marketing automation software ( e.g. Eloqua or Marketo) is preferred
  • Customer focused, team oriented, self-motivated, and enjoys working in a collaborative and fast-paced environment
  • Previous experience with Adobe Creative Suite for graphic design/desktop publishing – InDesign, Photoshop and Illustrator is preferred
79

Senior Marketing Specialist Resume Examples & Samples

  • Bachelors degree, preferably in Marketing or Finance
  • 4+ years bank and/or marketing experience
  • Proficient in Microsoft computer applications
  • Availability to travel statewide for marketing plans for our regional financial centers
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Senior Marketing Specialist Benelux Resume Examples & Samples

  • Works closely with local sales teams to execute on tactical marketing plan for sequencing and microarray portfolio with additional responsibilities in focus segment areas
  • Contributes to creation of impactful presentations for local seminars, workshops, tradeshows and conferences
  • Provides detailed Voice-of-customer back to Illumina’s product marketing teams in San Diego
  • Regionalize product launches of new Illumina products and solutions to fit local market needs and trends
  • Drives the creation of local sales collateral (e.g. iCommunity articles, Application Notes, Success stories, customer testimonials etc) in collaboration with the EMEA Programs team
  • Assists with closing technical/competitive sales opportunities by providing domain expertise, competitive positioning and relevant scientific arguments
  • Tracks competitive placements and contributes to quarterly market share and win/loss reports
  • Contributes in Market Development projects and represents district/country in EMEA initiatives
81

Senior Marketing Specialist Resume Examples & Samples

  • Bachelor’s Degree with emphasis in marketing or business administration
  • Minimum of 3 years marketing, sales, or communication experience
  • Ability to handle multiple tasks and projects simultaneously
  • Excellent writing and communication skills, excellent computer skills
82

Senior Marketing Specialist Resume Examples & Samples

  • 2-7 years of related experience within professional services or other relevant industry
  • Decisiveness and excellent use of independent judgment
  • Proficiency in Salesforce, Eloqua or related marketing platforms, and Microsoft applications such as Excel, PowerPoint, and MSWord
  • Exceptional organizational and project management skills are required
  • Must be able to recognize, explore and use a broad range of ideas and practices, thinking logically and creatively without influence from personal bias
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Senior Marketing Specialist Resume Examples & Samples

  • Manages content projects from start to finish including videos, whitepapers, blogs, and infographics
  • Researches, writes, and develops marketing content such as web content, collateral, advertising, email campaigns and press releases and presents recommendations to Senior Marketing Manager or internal committee
  • Acts as a Comcast Technology Solutions Brand expert and ambassador, providing input to product and digital marketing teams to incorporate brand messaging into internal and external-facing materials
  • Assist Senior Marketing Manager with campaign execution, content and online marketing and results tracking
84

Senior Marketing Specialist Resume Examples & Samples

  • Work collaboratively with global marketing team and scientific network to develop and produce corporate and site-specific marketing collateral for assigned business segments
  • Work collaboratively with the commercial operations team to collect information and facilitate the development and implementation of strategic and tactical marketing plans
  • Work with business analytics to help research and understand the market dynamics and market potential in assigned areas identify market growth opportunities and incorporate in to marketing program development
  • Oversee and facilitate marketing activities to ensure high level of responsiveness to customers and the sales organization
  • Develop and implement a strategic trade show plan with a smart forum, achieve deadlines and budget, organize and manage trade show duties and representation for an assigned business segment and/or site on a global basis
  • Assist in the management and optimization of assigned web-based content residing on criver.com including the development of program and initiatives to increase traffic to the site
  • Develop and integrate cross business marketing programs for multiple business divisions
  • Experience: 3-5 years related experience in marketing or customer services
  • Certification/Licensure: None
  • Other: Sales and international experience desired
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Senior Marketing Specialist Resume Examples & Samples

  • 3+ years hands-on marketing experience, which included significant project management
  • Able to travel 20%
  • Strong track record in developing strategies and tactics in promoting brand and products as well as driving qualified traffic to our inside sales team
  • Proven expertise in successful marketing campaigns and own their implementation from ideation to execution
  • Possess the ability to experiment with a variety of organic and paid acquisition channels – content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more
  • Ability to lead various internal groups to generate valuable and engaging content for our website and blog that attracts and converts our target groups
  • Ability to build strategic relationships and partner with key industry players, agencies and vendors
  • Experience managing the marketing budget along with allocating funds based on KPI’s
  • Measure and report performance of marketing campaigns, gain insight and assess against goals
  • Graphics background/project involvement preferred
  • Experience working with photographer’s/media creation
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Senior Marketing Specialist, Machineq Resume Examples & Samples

  • Manage/develop/approve all MachineQ partner engagement materials: slideware, marketing collateral, websites, etc
  • Collaborate with Corporate Communications on all publically released materials
  • Manage presence and team coordination at tradeshows and conferences
  • Coordinate with Sales and Product on POC Partner engagements and strategic analyses
  • Liaise with internal partners (e.g. Xfinity Communities, Business Services) to grow IoT verticals
  • Coordinates and leads the design and copywriting of marketing communication materials including direct mail, brochures, web content, sales letters, flyers, newsletters, newspaper, radio and TV advertising, and other projects
  • Monitor budget for campaigns
  • Follows through to ensure that deadlines are met and deliverables meet specifications
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Senior Marketing Specialist Resume Examples & Samples

  • Interview and collaborate with internal staff and external pros, fishing experts, and consumers to write original, timely and engaging content
  • Research, write and edit short, medium and long-form copy that incorporates best practices for digital and print while blending relevant content and brand guidelines
  • Write press releases for new product launches, tradeshows, and other newsworthy events
  • Creates written and visual content to be used for websites, emails, social media, trade shows and other brand events for all fishing group brands
  • Develops, coordinates and implements advanced, complex sales and marketing program materials and promotions using knowledge of best practices. Consults and partners with internal teams, external vendors and customers to ensure communications are integrated with brand initiatives and support organizational objectives. Consults with sales to develop effective sales literature, product information, catalogs, etc
  • Creates various simple to complex marketing materials such as, articles, videos, emails, social posts and product imagery in collaboration with vendors or independently. Creates or partners with vendors to develop articles, photography, videos, sales tools, newsletters and social media
  • Develops and manages content for the organization’s digital presence, ensures alignment with brand identity, and coordinates web projects across departments. Partners with the technical team to ensure awareness of new developments which need to be integrated into communications
  • Manages the implementation of marketing projects which includes partnering with vendors/agencies and internal departments to ensure marketing, advertising and sales promotions are effective and efficient. Evaluates project success and implements improvements
  • Proficient to advanced skills in Microsoft Windows, Word, Excel, and PowerPoint as well as Adobe Photoshop, and experience working with a web content management interface
  • Prior experience working with fishing products
  • Skills and experience in consulting with various teams to identify needed marketing approach and developing supportive marketing tactics
  • Demonstrated expertise with social media and emerging web technologies through relevant blogs, list servers, and events
  • Skills in designing creative, innovation marketing materials to increase product marketability
  • Excellent verbal, written and interpersonal communication skills to develop effective communication materials and effectively communicate with internal teams and external vendors
  • Demonstrated ability to prioritize and multi-task in a fast-paced environment to effectively manage the timelines for multiple marketing projects, promotions and events
  • Ability to effectively work independently and as part of a team
  • Excellent skills in problem solving, organization, creativity and innovation
  • Ability to read and write in English
  • Bachelor’s degree in marketing, communications or equivalent
  • Typically requires a minimum of 5 years producing marketing materials and graphics, coordinating marketing promotions and managing website content
88

Senior Marketing Specialist Resume Examples & Samples

  • Collaborate and partner with the internal business lines to develop marketing strategies and plans
  • Recommend specific activities throughout the marketing funnel to build awareness, consideration and trial for new and ongoing foundational initiatives
  • Lead the end-to-end process for plan development and execution including: situational assessment, strategy development, initiating the project brief, leading the project team (writers, designers, marketing research, and sales team), executing the project, evaluating the results, and making recommendations based on analysis
  • Develop and manage relationships across the organization, including distribution leadership, internal and external sales, sales operations, sales initiatives, national accounts, marketing research, strategy/innovation, marketing communications, and business intelligence, to deepen knowledge about the advisor sold/institutional retirement segment
  • Collaborate closely with digital marketing to support a digitally enabled sales force and explore innovative ways to build deeper engagement with primary target audiences via digital channels (social, video, and web) 
  • Minimum 4-5 years of marketing experience, Bachelor’s degree, MBA preferred
  • Proven track record of developing and running successful marketing campaigns
  • Knowledge of marketing processes and disciplines including database management, social media/digital marketing, direct marketing and lead generation
  • Ability to lead and manage complex projects across multiple functions, teams, groups and agency partners
  • Extensive experience in utilizing marketing insights and business analysis to form and execute marketing strategies and plans
  • Understanding of and experience driving value within a sales driven organization (experience with long, relationship driven sales cycles with multiple influencers/gatekeepers a plus)
  • Strong organization, time management, written and oral communication skills
89

Senior Marketing Specialist Energy Products UK Resume Examples & Samples

  • Develop the local marketing strategy for both Powerwall and Powerpack
  • Sales conversion: continuously optimize customer touchpoints, sales materials and events for sales conversion. Engage existing leads in a lead nurturing program to drive sales conversion
  • Channel development: work with the sales team to develop and execute marketing plans to effectively grow and nurture the partner channel. Create and manage a collaborative marketing program for the partner channel
  • Work with communications team on consistent and effective media messaging to support our marketing activities
90

Senior Marketing Specialist Energy Products Sw-eu Resume Examples & Samples

  • In-depth analysis of the local energy storage market, customers and competitors to identify the right local target audiences, messaging and marketing channels: You are the expert that knows the market, growth drivers, barriers to adoption, customer needs, buying patterns, competitor landscape and special interest groups inside out
  • Develop local marketing materials that drive customer lead generation and sales conversion: create a consistent and effective customer narrative that meets local customer needs and the global brand strategy. Assist in the localization of sales and marketing materials, which includes but is not limited to: official website contents, mailers, brochures and product documentation
  • Develop and roll out (digital) campaigns, local events and partnerships that effectively reach the target audience and drive customer lead generation: manage the planning and execution of these campaigns, events and partnerships to maximize impact and ensure execution meets the global brand strategy and standards
  • Sales conversion: continuously optimize customer touch points, sales materials and events for sales conversion. Engage existing leads in a lead nurturing program to drive sales conversion
  • Evaluate and track the success of programs and campaigns
  • Effectively deliver results of marketing objectives within the designated and agreed budget
91

Senior Marketing Specialist Resume Examples & Samples

  • Bachelor’s degree and a minimum of 5-7 years of experience in B2B enterprise software
  • Prior experience in high technology/enterprise software in a field marketing role working with channel partners is required
  • Demonstrated experience of developing and executing high performance marketing programs
  • Ability to demonstrate marketing impact on bookings via account based marketing plans
  • Strong interpersonal skills and ability to earn trust and respect from sales and channel management
  • Experience with sales operations, reporting, marketing & campaign dashboards and KPIs
  • Ability to work collaboratively with multiple stakeholders in a fast moving environment
92

Senior Marketing Specialist Resume Examples & Samples

  • Campaign, product collateral and email writing and copyediting
  • Webpage and content creation and editing
  • Press release writing
  • Product and webinar power point slide development and hosting
  • Social media campaign development and writing
  • Event support
93

Senior Marketing Specialist Resume Examples & Samples

  • Lead, develop and execute go-to-market strategies for identified products that strengthens Emerson brand position and increases sales
  • Create and manage primary demand generation to drive new, high impact leads to the sales organization
  • Develop the marketing message strategy for assigned products and marketing initiatives. You will be responsible for ensuring consistent messages are cascaded across all delivery channels
  • Influence and lead cross-functional and global teams to promote a collaborative strategy and atmosphere
  • Launch specified new products by developing and executing marketing plan and creating sales enablement support materials
  • Work with outside agencies and contractors, managing their time, projects and budgets
  • Analyze integrated marketing performance and communicate results across the organization and leverage to drive continuous improvement
  • Lead the effort to gather segment specific market intelligence on products, customers or competitors. Identify, evaluate and recommend marketing opportunities in line with product management objectives
  • Lead the development of customer facing materials and provide sales channel with relevant tools
  • Manage events for Rosemount products, particularly the Exhibit Hall for Emerson’s User Exchange
  • Manage timing and deliverables for identified marketing initiatives
  • Bachelor's degree in business, marketing or related degree
  • Five (5) years of related experience
  • Embraces change, is flexible, handles pressure, and has the ability to adapt in an evolving environment
  • Basic knowledge of budget management
  • Results oriented and comfortable in a “test and learn” environment
  • Understands primary demand generation and marketing automation
  • Agency/marketing services experience
  • B2B marketing in manufacturing or engineering
94

Senior Marketing Specialist Resume Examples & Samples

  • Manages toll-free number process end-to-end to ensure accuracy and that business needs are met
  • Acts as primary owner of SPG online and offline tracking strategy to ensure driven business for all marketing tactics is captured accurately
  • Manages approval process for partner communications via Marketing Wizard
  • Coordinates Campaign Management and lead routing initiatives for SPG
  • Provides support to PL Operations and Safeco Operations team on marketing projects
  • Assists Associate Program Manager with the operational aspects of marketing programs and tool launch as a member of a cross-functional team with a range in level of complexity
  • Identifies opportunities for process improvements and presents solutions
  • Develops monthly project reports for leadership team
  • Ensures work is completed for project assignments on time as expected
  • Bachelor's degree (with a concentration in Marketing, Business Administration or Communications preferred) or equivalent experience required
  • 3-5 years of proven experience in a marketing related discipline, either in a corporate or agency environment
  • Insurance industry experience preferred and knowledge of marketing principles, practices, and analysis and a solid knowledge of relevant technologies
  • Strong analytical, oral and written communication and organization skills required along with proficiency is systems such as Excel and Access
  • Highly collaborative with the ability to work in a fast paced environment on multiple priorities
  • Requires thorough knowledge of business practice and procedures in order to perform non-repetitive, analytical work
95

Senior Marketing Specialist Resume Examples & Samples

  • Leads many projects and provides resolutions to a diverse range of complex problems
  • Manages the timetable of delivery of marketing programs
  • Project manages the launch of new products/ solutions
  • Operates in an intensely cross-functional manner, coordinating with product marketing, sales enablement, Interlock with product marketing to demand programs, regional marketing and marketing operations to ensure transparency and efficient delivery of programs
  • Manages outside vendors that participate in the delivery of marketing programs
  • Provides the key interface to and project management for marketing automation campaign delivery
  • Communicates and drives adherence to marketing program scheduled delivery dates
  • Contributes to the success of the web site with content and analysis
  • Contributes content to social media campaigns
  • Develops and/or assists in the delivery of marketing and sales assets such as sales presentations, datasheets, videos, white papers, case studies, infographics, surveys, etc
  • 4-7 years in product marketing
  • Demonstrable project management skills
  • Individual who thrives and is adaptable in a collaborative, cross-functional, continual change environment
  • Excellent internal communicator at all levels of management
  • Excellent external communicator with proven ability to simply convey complex ideas in written and presentation formats
  • Strong listening, information gathering and analysis skills
  • Knowledge of modern digital marketing techniques and systems
  • Listening, probing, interpreting needs
  • Knowledge of buyer’ and sales cycle models
  • Understanding of social media
  • Knowledge of inbound marketing
  • Exceptional project management
  • Cross-organizational and influence management skills
  • Knowledge of and prior use of technology for marketing purposes including marketing automation, CRM, analytics, business intelligence and PRM tools
  • B2B buying cycle
  • Demand waterfall approach
  • Demand reporting/ metrics
  • Project management principles
  • Sales cycle
96

Senior Marketing Specialist Resume Examples & Samples

  • 2-5 years digital marketing experience in a corporate or agency environment
  • Willing and able to travel domestically up to 25%
  • Proficiency with Google Analytics or Adobe Analytics
  • Strong Communication skills; written and verbal
  • Experience with Final Cut Pro or iMovie a plus
  • Experience with Brainshark a plus
  • Experience with Radian6 a plus
97

Senior Marketing Specialist Resume Examples & Samples

  • Assist in all aspects of planning and executing business development, marketing and communications initiatives
  • Assist with utilization of reporting functions and upkeep of the CRM (Client Relationship Management) database content, including conducting conflict checks and refreshing client and potential client data
  • Plan and run internal and external meetings and events
  • Write and maintain content on local website and social media accounts
  • Build effective working relationships with internal team
  • Attend tradeshows and company-sponsored events
98

Senior Marketing Specialist Resume Examples & Samples

  • Develop and execute integrated marketing campaigns in an innovative and fast-paced environment to engage and nurture prospects through the buyer’s journey
  • Execute demand generation campaigns across a variety of tactics including digital inbound, e-mail, direct mail, events, messaging, trade shows and sales engagement tactics
  • Actively monitor campaign performance and demand gen metrics, and make recommendations to drive continuous improvement
  • Partner with the Demand Generation teams in planning and executing marketing campaigns, as well as monitoring performance results
  • Assess market and customer situations, complete analysis and develop recommendations to improve business or marketing performance based on key insights or analysis
  • 4-6 years of experience in professional marketing
  • Undergraduate degree in marketing or equivalent is required
  • MBA or JD preferred
  • The ideal candidate will have a combination of demand gen, digital marketing, content marketing, brand management, advertising, public relations and/or related marketing communications experience
  • Strong intellectual curiosity and problem-solving skills with flexibility to adapt to business requirements
  • Sharp attention to execution, detail and process
  • Proficiency with Marketing systems (e.g. UNICA, Salesforce.com) is a plus
99

Senior Marketing Specialist Resume Examples & Samples

  • Manage strategy of search agency to drive sales strategy through development of bid strategies and optimizations
  • Track and manage monthly search budget sales goals. Develop Purchase Orders for all Online Marketing related expenses, submit monthly accruals and control expenses by ensuring spend is on budget
  • Coordinate Search channel’s day-to-day trafficking, test execution, optimization and troubleshooting to ensure all conversions are tracked
  • Uphold the Brand, product, and legal guidelines across ad copy, landing pages, buyflow, and call centers
  • 3+ years of direct experience managing search engine marketing programs with a proven track record of driving sales – specifically in setup, monitoring, reporting, analysis, optimization, budget pacing and forecasting, keyword research and expansion, competitive benchmarking, and strategic portfolio insights
  • In-depth understanding of key industry metrics and the ability to recognize how they drive the business (e.g. CPC, CTR, CPA,CVR and Quality Score)
  • Familiarity with Online Analytics platforms, preferably Adobe Omniture
  • Experience with B2B sales
  • Familiarity with extracting data from Micro Strategy, or other database systems
  • Experience with managing external agencies
100

Senior Marketing Specialist Resume Examples & Samples

  • Understanding of online and digital execution
  • Strong IT product background
  • Strong time management to ensure all projects are delivered within set timeline
101

Senior Marketing Specialist Resume Examples & Samples

  • Manage daily promotional emails for the Marketing team including coordination of the schedule, QA of lists and creative, and troubleshooting issues
  • Ensure best practices are followed
  • Closely track performance of tactics and progress of programs on a daily basis, adjusting marketing tactics as necessary to meet client objectives and contracted deliverables
  • Cross-functionally manage all internal teams, including business intelligence, project management, and production teams, around tracking and reporting of marketing tactics and overall campaign
  • 3-5 years combined experience in any of the following: sales operations, digital marketing related field, i.e. Digital agency, digital analytics,
  • Advanced MS Excel and Access skills
  • BS/BA required or will take experience in place of education
  • Pharmaceutical marketing experience a plus
102

Senior Marketing Specialist Resume Examples & Samples

  • Develop and/or assist in executing content for the Wireless product group, such as website copy, flyers, brochures, social media, videos and event posters to name a few
  • Lead sales enablement to ensure the channel understands Wireless products and have the tools they need to sell Wireless solutions
  • Influence and lead cross-functional teams to promote a collaborative strategy and atmosphere
  • Launch specified new products by developing and executing marketing plan and creating new product support materials
  • Participate in messaging initiatives around PlantWeb, Pervasive Sensing and IIoT
  • Assist the Wireless Marketing team to ensure primary demand generation goals are met
  • Four (4) years of related experience
103

Senior Marketing Specialist Resume Examples & Samples

  • Plan and execute demand generation marketing programs to grow sales pipeline for the sales organization
  • Monitor lead flow within the territory to ensure the appropriate sales channels are receiving and following up on leads
  • Foster business relationships with key customers and business / channel partners ANSYS, Inc. is an Equal Employment Opportunity and Affirmative Action Employer
  • Identifies new tactics to connect with market across all personas including users, managers and executives
  • Nurtures existing leads through digital content, events and other persona appropriate marketing methods
  • Liaise with Channel partners and with the Global CP Marketing Manager to ensure consistency among marketing plans in each region
  • Fluent Swedish and English language skills are essential. Any other language skills would be a plus
  • Ability to work cross-functionally and collaborate with multiple stakeholders
  • Organized and capable of managing multiple projects at once from planning, execution, measurement and follow up
  • Passion for technology and engineering. Knowledge of CAD / CAE / PLM market is a plus
104

Senior Marketing Specialist Resume Examples & Samples

  • Daily general project management administration; full-time position
  • Trafficking of jobs and project coordination; monitoring of creative development and production expenses; preparations of meeting agendas and client status reports and participation in creative brainstorms
  • Assist National marketing team with the research and development of strategic planning initiatives
  • Active communication with division clients, account service and cross-functional production team members
  • Detail-oriented, reliable and organized
  • Customer and industry knowledge
105

Senior Marketing Specialist Resume Examples & Samples

  • Works with a variety of technical and support staff and skilled at interfacing with multiple levels of staff
  • Responsible for tracking progress of assigned opportunities
  • Participates in the development and maintenance of marketing information and materials, such as project sheets and credentials, with ability to message for brand and intent
  • Undertakes special projects as assigned including global pursuits and other initiatives
  • Supports and/or provides direction to senior proposal managers on complex pursuits as needed, including subconsultant coordination, tasks related proposal compliance (forms, project data research), and production
  • Experience in proposal management and coordination for design firms
  • Experience providing marketing team leadership and interfacing with people at various levels of an organization
  • Works under general supervision and collaboration with the B+P Marketing Lead and regional business leaders
  • Excellent graphic design sense
  • Experience in Salesforce desirable
106

Senior Marketing Specialist Resume Examples & Samples

  • Strong Project Management skills and ability to develop and execute highly complex project plans
  • Ability to be customer-facing
  • Extensive cross-functional and collaboration skills across internal and external stakeholder groups
  • Ability to present and communicate ideas in written and oral form at all levels of the organization
  • Proven ability to think critically and strategically with demonstrated quantitative/qualitative analysis skills
  • Solid communications skills (internal and external) across multiple modes to influence, persuade and defend plans with senior management-level audiences
  • Demonstrated self-starter with a high sense of urgency and bias towards action
  • Track record of outstanding performance and demonstrated leadership skills
  • Shipping experience would be a plus
107

Senior Marketing Specialist Resume Examples & Samples

  • Ability to work effectively within a fast-paced, team environment
  • Strong organizational, project management and follow up skills
  • Strong communication skills, comfortable training teams and discussing solution with clients
  • IT or “web design” related skills a plus
108

Senior Marketing Specialist Resume Examples & Samples

  • Strong project and product management skills and experience in leading and participating in Quality Action Teams (QDM)
  • SQL and Teradata analysis skills, experience in using MS Excel and EDW platforms to pull and analyze data to support team initiatives
  • Comfort with frequent interaction with department vice president and other key executives
  • Experience and comfort in developing executive level (MS Powerpoint) presentations along with strong communication skills to multiple audiences across all levels of the company
  • Demonstrated financial acumen and analytical skills
  • Creative critical thinking and problem solving skills to foster innovation
  • Flexibility and adaptability in rapidly changing environment
109

Senior Marketing Specialist Resume Examples & Samples

  • Represent and act as a voice of the team ensuring clear, concise and timely communication, both verbal and written
  • Provide frequent project updates to a wide variety of audiences
  • Define and track roles and responsibilities of team members and provide resource availability updates to project stakeholders
  • Identify, track and size required tasks, assign appropriate durations, and identify the critical milestones of the project schedule
  • Facilitate large scale collaboration meeting events
  • Recognize and anticipate issues and risks and collaborate across functional areas as different levels of the organization to manage the issue resolution process
  • Proactively manage changes to the scope and schedule and identify potential impacts to the project benefits or customer experience
  • Use QDM principles and tolls to improve the new product development process and resolve project issues
  • Some travel may be necessary (domestic/international)
  • Ensure the critical governance elements of quality have been addresses prior to load or market release
  • Knowledge of software development methodologies, such as Waterfall and Agile with the ability to work in both environments
  • Demonstrated ability to lead and guide cross functional and multicultural teams
  • Strong project management/planning and problem solving skills
  • Innovative, results oriented, self-starter, capable of coordinating numerous tasks simultaneously in a fast-paced team environment
  • Strong meeting facilitation skills with a cross functional team
  • Demonstrated strong interpersonal, teamwork and leadership skills
110

Senior Marketing Specialist Resume Examples & Samples

  • Proven experience derived from developing and executing successful sales campaigns and programs that delivered significant sales results
  • Extensive knowledge of the healthcare IT market
  • Experience with electronic, digital and traditional marketing communication platforms
  • Effectively able to work with leadership to develop programs and campaigns that achieve business unit and sales goals
  • Excellent strategic, analytical and execution skills
  • Strong communication, presentation and writing skills
  • Knowledge of McKesson solutions, particularly Paragon preferred
  • Ability to work in team environment and effectively work across departments
  • Possesses confidence necessary to interact with management
111

Senior Marketing Specialist Resume Examples & Samples

  • Coordinate broad-scale retail research studies to inform retail strategy in collaboration with internal stakeholders and Market Research team; tailor research findings to areas most relevant to the target audience/stakeholder group to help guide channel-level strategies
  • Develop, execute and measure (where appropriate) an integrated plan for communicating strategic initiatives/direction within the retail organization and across various stakeholder groups
  • Lead content development and coordination for senior executive presentations and overarching strategy documents; serve as a resource for core retail content
  • Lead organizational-level meeting planning, coordination and measurement
  • Coordinate routing/approvals for contracts and related documents
  • Proven ability to function in a highly visible, fast-paced and dynamic environment
  • Experience interacting with and preparing documents for executive level management
  • Strong verbal, written and interpersonal communications skills
  • Must have excellent PowerPoint and presentation delivery skills
112

Senior Marketing Specialist Resume Examples & Samples

  • Experience managing digital marketing technology or other customer technology platforms; Adobe and Salesforce technologies a plus
  • Leading cross-functional teams to deliver results
  • Managing critical technology relationships
  • A history of delivering quantifiable results through measurement
  • An understanding of go-to-market processes
  • Competency in Agile and/or Waterfall development frameworks
113

Regional Senior Marketing Specialist Resume Examples & Samples

  • Assist Marketing Director with strategy development and innovation of regional marketing initiatives
  • Work closely with the Field Sales Team to proactively plan and activate desired marketing toolbox programs based on stated business objectives
  • Lead and manage all coordination and tasks surrounding the planning and execution of regional marketing initiatives
  • Work with analytics or agency teams to monitor performance of regional marketing programs and issue timely metrics report to marketing leadership and field sales team
  • Coordinate with key internal support teams (including but not limited to Corporate Communications, CRM/Social, Finance and Integrated Channels & Experience) to plan and activate desired marketing initiatives
  • Direct advertising and event management agencies as well as media partners
  • Act as client representative at various regional events
  • Budget management including tracking monthly invoices, supplying accurate forecasting and establishing monthly accruals
  • Utilize proper approval process with the business, marketing leadership, legal and compliance for all regional marketing initiatives
  • Manage and grow the skill set of direct report(s) within this position
  • Type of prior related experience
114

Senior Marketing Specialist Resume Examples & Samples

  • Manage external agencies to drive strategy through development of bid strategies and optimizations. Coordinate reporting to agencies on a daily basis using batch reporting feeds and manually pulled reports
  • Analyze individual campaign performance to derive actionable insights to improve performance on conversion rates – then own the execution of these new ideas, start to finish, with feedback from agency/peers/ manager /executives
  • Keyword research and expansion, competitive benchmarking, and strategic portfolio insights
  • An in-depth understanding of key industry metrics and the ability to recognize how they drive the business (e.g. CPC, CTR, CPA, CVR and Quality Score)
  • Ability to collaborate with peers, vendors, and external agencies
  • Advanced knowledge of Excel (pivot table, V-looks ups)
115

Senior Marketing Specialist Resume Examples & Samples

  • Manages direct mail marketing projects by working cross-functionally, including
  • Bachelor's Degree (or higher) in Marketing and / or related field OR High School Diploma / GED with 3+ years of professional experience in Marketing
  • 3+ years of marketing and / or project management experience within a matrix organization
  • 3+ years’ experience in a deadline driven environment
  • 3+ years of experience with Microsoft office applications including Word, Excel, Outlook and PowerPoint
  • 3+ years’ experience in a position requiring strong organization skills
  • 3+ years’ experience managing and prioritizing several deliverables
  • Omni-channel marketing experience is preferred, with a focus on direct mail and digital marketing tactics
  • Passion for creative development
116

Senior Marketing Specialist, Search Resume Examples & Samples

  • Manage and execute tactical search marketing campaigns to deliver against business goals
  • Deliver a data-driven, quantitative approach to search marketing; using metrics to measure success and create feedback loops to adjust bids across an ecosystem
  • Demonstrate behaviors consistent with the Company’s Vision, Mission, and Values in all interactions with customers, co-workers and suppliers
  • Bachelor’s degree in business, marketing, or related field
117

Senior Marketing Specialist Resume Examples & Samples

  • Work with key business stakeholders to develop new content and content strategies for Network practices
  • Create and execute on a portfolio of marketing services that drive patient volume to the CSA practices in The Network (e.g., market research, design services, marketing scorecard, content marketing pieces, SEM/SEO support)
  • Build understanding of local markets and practice dynamics as well as relationships with practice executives
  • Project manage and execute on design projects within The Network template system to deliver key support tools for practice liaisons and marketers to use in promoting the practice to referring physicians and patients
  • Collaborate and lead special projects such as the annual Practice Growth and Marketing meeting, calendar project, and new technology projects
  • Work directly with the practice marketers to develop and implement their local marketing strategy
  • 5+ years marketing experience in a marketing role including experience managing collateral development and project planning/management
  • Ability to successfully manage a number of tasks in a fast-paced, high-energy environment required
  • Client service experiences from a marketing agency a plus. Prefer Healthcare related marketing, Consumer, Physician/Manufacturer or Specialty Pharmaceuticals related area
  • Demonstrated problem-solving abilities
  • Knowledge of direct marketing and search engine marketing, as well as Marketo and Salesforce a plus
118

Senior Marketing Specialist Dach Resume Examples & Samples

  • Develop and execute a broad range of integrated inbound and outbound marketing campaigns, programs to acquire new customers, expand and retain the installed base, generate net new pipeline and accelerate sales opportunities already in pipeline, ensuring that all such activity is closely aligned to Sales priorities and revenue targets
  • Executes strategic global marketing campaigns and regional industry campaigns at the territory level
  • Creatively integrate live events, webinars, online marketing and social media to achieve demand gen goals
  • Provide account-based marketing support for select key accounts
  • Builds a community of customers, prospects and students through campaigns, social media, webinars and other digital tactics
  • Nurtures existing leads through digital content, events and other appropriate marketing methods
  • Measures ROI of field marketing tactics through metrics analysis and reporting
  • Marketing degree or equivalent is essential
  • Minimum of 5 years of experience in marketing
  • Experience with marketing automation systems and CRM tools like Salesforce to successfully run campaigns
  • Proficiency with web technologies (HTML, Wordpress,…)
  • Social Media and Online Marketing Experience
  • Strong analytics, reporting, and written communication skills
  • Capability to create content to support lead gen and sales efforts
  • A team player with a can do attitude, able to multi-task across a wide range of projects, and possess excellent oral and written communication skills
  • German and fluent English language is essential
119

Senior Marketing Specialist Resume Examples & Samples

  • With minimum 6-8 years of relevant marketing experience, this person must be strong in driving field marketing, an excellent team player with dedication and maturity to work independently when the project calls for it
  • Driven, proactive, mature, be able to work under pressure and to travel when is necessary
  • Experience in demand generation marketing process and program development is a must
  • Good presentation & communications skills, verbal and written
  • Good track record of B-to-B marketing, channel marketing, digital marketing, integrated campaigns, offline initiatives, events planning and management
  • Strong organizing and planning abilities
  • Ability to work independently and capably to build relationships with all levels of management in the region
120

Senior Marketing Specialist Resume Examples & Samples

  • Strategy and Planning
  • Bachelor degree in business, marketing or related - MBA preferred
  • 5+ years marketing or related experience - digital marketing experience preferred
  • Proven leadership and mentoring experience
  • Ability to lead in a fast-paced environment, managing tasks on time and within budget
  • Team leader who is able to work well across, and up and down the organization
  • Ability to operate autonomously on location (video shoots, shows, events, etc.)
  • Some travel required, primarily
121

Senior Marketing Specialist, Korea Resume Examples & Samples

  • Provide on the ground event support, including
  • Working with event project owners on planning, including venue selection as applicable
  • Event promotion and registration,
  • Sourcing suitable vendors for printing, shipping and other marketing related logistics
  • On-site duties where necessary include ensuring proper set-up and signage, registration coordination, AV testing, speaker management, time management
  • Co-ordinate with internal stakeholders where necessary
  • Develop and grow external stakeholder relationships, particular with local event organisers, venues and catering companies
  • General marketing administrative tasks such as
  • Printing, shipping and other related logistics – includes sourcing suitable vendors
  • Provide guidance on channel deployment, especially in relation to regionalization/translation
  • Ensure invoices are entered into the system for timely payments
  • Provide graphic support for event deliverables and other marketing related projects
  • Ensure all customer-facing material is on brand
  • 2-5 years marketing experience
  • Proficient in English language, both written and verbal
  • Experience in project management; can prioritise and manage multiple projects that have short deadlines
  • Previous experience with Adobe Creative Suite for graphic design/desktop publishing – InDesign, Photoshop and Illustrator
  • Experience with setting up and running online meetings like Webex or GoTo Meeting
  • Strong computer skills and knowledge of programs such as Adobe CC/Suite, Excel, Word, PowerPoint and Salesforce.com
  • Familiarity with Event Management software (e.g. Cvent) and Marketing automation software ( e.g. Eloqua or Marketo)
122

Senior Marketing Specialist Resume Examples & Samples

  • Strong organizational skills and attention-to-detail with the ability to multi-task and prioritize well in a fast paced, dynamic work environment
  • Salesforce.com or similar CRM platform experience (Salesforce Certified Admin preferred)
  • Proficient in Microsoft PowerPoint, Excel, Project and has demonstrated project management skills
123

Senior Marketing Specialist Resume Examples & Samples

  • You are comfortable managing workflow process, triaging (based on complexity) and assigning projects to the in-house team, and triaging escalations to the Director, Marketing Services, when necessary
  • You are comfortable managing print/mail production support for projects
  • You can create and present production reporting for the Creative Services team
  • Your outgoing personality will help you to provide training support for new GB employees and external freelancers on the project management/intake tool
  • You are technically proficient and can provide trouble-shooting support for the intake tool, and research new digital solutions to replace the tool
  • You have experience setting up email deployments using different systems, including Lotus Notes and an external email vendor
  • You’re exceptionally organized and are comfortable maintaining the Group Benefits Marketing space, and researching new digital solutions
  • As an expert in both Word and PowerPoint, you understand the unique capabilities of each tool
  • You comfortable navigating the organization and working with internal and external designers, translation, external agencies and print companies to ensure successful completion of the communication pieces
  • You are confident that your project management skills will help you to manage competing priorities
  • Your proven ability to work within tight deadlines and under pressure will help to you remain focused on the task at hand
  • Post-secondary education in English, Journalism, Communications and/or relevant experience
  • A minimum of 3 years’ experience in Group Benefits or financial services
  • Sound writing, editing and production skills
  • Strong project, time management and organizational skills – ability to manage multiple priorities for multiple clients
  • Ability to work within tight deadlines and under pressure
  • Ability to work independently and as a part of a team
  • Advanced Microsoft Office knowledge, especially PowerPoint and Word
  • Working knowledge about CASL legislation
  • Knowledgeable about new media communication tools, including SLF Collaboration tools, and social media
124

Senior Marketing Specialist Resume Examples & Samples

  • Work collaboratively with business owners, third party partners, creative services, legal, production and data teams to produce and measure marketing initiatives
  • Open and track jobs with agencies and internal design teams
  • Provide clear direction to agencies, internal contacts and external resources
  • Obtain legal approval of offer-based programs
  • Coordinate communication of new campaigns to key stakeholders
  • Communicate programs, draft memos for internal teams and field coworkers
  • Add value by recommending enhancements to planned materials and evaluating new materials, formats, and approaches. Stay informed of marketing best practices and innovations
  • Exceptional attention to detail, with strong organizational skills
  • Fast learner with creative problem solving skills
  • Minimum 3 years’ experience in Advertising and/or Marketing, including project coordination. Advertising agency experience preferred
125

Senior Marketing Specialist Resume Examples & Samples

  • Develop and execute direct-to-consumer acquisition Marketing strategies to support growth goals and objectives
  • Provide thought leadership and strategic direction in communicating with our senior population
  • Utilize data and consumer behaviors to identify real-time, personalized sales opportunities
  • Understand campaign trends, performance and reporting
  • Drive creative development by interacting with the agency and the internal shared-services division
  • Collaborate across functional groups, leverage internal and external business partners and engage the client (ASI) to achieve Acquisition goals
  • Provide oversight on day-to-day campaign execution and manage campaign budgets
  • Provides guidance to Marketing Associates and give clear direction to cross-functional team
  • Bachelor’s degree in Marketing or a related field
  • 5+ years of experience contributing to marketing strategy development and / or campaign execution
  • Strong business knowledge including insights on consumer behaviors
  • Proficiency in Microsoft Office suite including Word, Excel, Outlook and PowerPoint
  • Experience in meeting or exceeding sales promotion / marketing targets
  • Experience influencing and collaborating with others
  • Must live commutable distance to Horsham PA
  • Experience in Marketing based on consumer triggers and insights as well as data and data analytics
126

Senior Marketing Specialist Resume Examples & Samples

  • Bachelors of Arts (BA) or Bachelors of Science (BS) degree in business, marketing, communications or liberal arts
  • 3 years of relevant marketing and communications experience
  • Broad knowledge of marketing and communications fundamentals and consumer trends
  • Desire to work in Healthcare
  • Experience in Healthcare
127

Interim Senior Marketing Specialist Resume Examples & Samples

  • Domain expertise: retail environments and/or logistics environment (supply chain) and/or familiarity with Distribution Management or Order Management solutions
  • Technology expertise: CRM, Marketing Automation, Microsoft Office and general awareness of operating platforms and an organisational infrastructure
  • Creative expertise: ability to write copy and interpret form & function in to value add messaging for target audience
  • Operations expertise: Able to contribute to overall department goals in the areas of market analysis, targeting, profiling, research, research and lead generation
  • Customer facing expertise: Equipped with the confidence and gravitas to support, attend and pro-actively engage at all events organised by Marketing
  • Interpersonal expertise: Able to build strong working relationships to facilitate alignment between Sales and Marketing and the rest of the business
  • Administrative expertise: Equipped with good organisational skills, is able to multi-task and prioritise
128

Senior Marketing Specialist Resume Examples & Samples

  • Develop, recommend and execute marketing plans for Masimo products and services, working closely with corresponding regional stakeholders
  • Coordinate project assignments, communication and project implementation across the China team, including regional stakeholders from all cross-functional areas relevant to the assigned projects
  • Define and engage strategic Key Opinion Leaders related to the assigned projects, assist or lead specific projects supporting the coordination of speakers’ activities, medical education events and programs at a country level such as, but not limited to, scientific advisory boards, scientific symposia, pre-course workshops, industry-led workshops, and a wide variety of related activities
  • Develop Market Intelligence reporting documents, perform deep and thorough market and data analysis, recommend market segmentation, targeting and positioning at national level and care area level
  • Define, recommend, develop and assist or execute specific high-priority projects, such as defining targeted audiences, best venues for specific digital campaigns, branding, maximize customer engagement and lead generation. Track, document and report statistics and results from each initiative implemented. Manage and assign leads within CRM system
  • Assist or manage sales & marketing events in China, timely planning and implementation of promotional activities as well as marketing and congress equipment inventory and related logistics
  • Participate in product launch teams and support product launch activities, such as pre-launch marketing and field activities, pre-release customer site planning and implementation, management of demos, samples, evaluations and promotional materials and activities, as needed
  • Proficient or rapidly become proficient in CRM software, such as Salesforce.com
  • Proficient or rapidly become proficient in desktop publishing programs, such as Adobe InDesign
  • Proficient or rapidly become proficient in content management and document control systems, such as Microsoft SharePoint and Oracle Agile PLM
  • Prepare documents for routing in document control system, as needed
  • Write and proofread documentation as needed
  • Support upstream projects as needed
  • 1-3 years of experience with marketing, or sales teams or life sciences in clinical or technical roles
  • Comfortable with the Chinese medical device regulatory processes or experience in highly regulated industries
  • Ability to work well within a team environment and independently
  • Excellent organizational, communication, and problem-solving skills
129

Senior Marketing Specialist Resume Examples & Samples

  • Quarterly marketing planning for 2tier accounts, LFRs and distributors partners for Con/Comm PC+Tab products MDFs& Alliance funds (Microsoft, Intel, etc.)
  • Build Lenovo Brand awareness in the SMB Market
  • Support SMB communication and PR programs, in the traditional and digital space
  • Develop Digital and Social media activities aimed to reinforce our Think Brand
  • Communicate, collect, consolidate and carry out co-marketing activities with retailers and distributors
  • Adopt corporate and brand creatives for co-marketing needs, observe corporate guidelines in co-marketing activities
  • Plan & execute co-marketing budget with distributors and retailers on quarterly basis
  • Weekly interlock with sales and product team to update marketing activities, weekly updates on marketing activities
  • Manage Alliance funding (Intel, Microsoft, etc.) allocated for co-marketing activities with distributors and Tier2
  • Work with agency and Lenovo WW team
  • Participate in partners’ conferences & events
  • Cooperate with sales team and display manager for store-front activities/promotions/decorations
  • 3+ year Experience in IT/Telco companies, good relations with key retail customer
  • Work experience in companies with procurement and complex procedures & systems approvals
  • Knowledge and understanding of the media market, experience in purchase of all kinds of advertising: outdoor advertising, radio, internet, press, etc
  • Experience in the creation and localization of creatives
  • Experience in the development and production of souvenirs, distribution and control
  • Understanding of SMB market
  • Marketing qualification and experience in a marketing role at least 3 years
  • Confident, bright and creative
  • Structured approach
130

Senior Marketing Specialist Resume Examples & Samples

  • Minimum 5 years of ICU, OR experience in a hospital environment
  • Nurse or RT from a recognized institute preferred
  • Experience/passion in educational program development and delivery required
131

Senior Marketing Specialist Resume Examples & Samples

  • Four Year accredited degree and at least 8 years of experience in Sales and/or Marketing with Power Utility or Industrial related products
  • Bachelor’s Degree in Marketing or Engineering . MBA also preferred
  • Requires understanding of marketing practices and related company policies
  • Interfacing with internal and external resources requires strong communication skills
  • Two years practical experience in managing databases and related types of software including but not limited to Microsoft Office Suite including PowerPoint, Excel and Word, Microsoft Access, Cognos, Pro Clarity, MS Reporting Service, ABACUS, CCP, Wiki, SPINE and OCS.Special emphasis on advanced use of data manipulation, formulas and pivot tables within Excel
  • Strong Market research and analytics skills
132

Senior Marketing Specialist Resume Examples & Samples

  • Support marketing efforts to identify insights and business opportunities that are compelling and relevant to diverse audiences (African-American, Hispanic, Asian and Hindi)
  • Liaise with cross-functional teams to help drive strategies that increase multicultural consumer acquisition and engagement for the company
  • Monitor, research, and compile competitive offer data and make recommendations based on findings
  • Collaborate with the Multicultural Marketing Communications team to ensure alignment across the organization's multicultural efforts
  • Maintain and publish monthly strategic calendar for various channels
  • Assist with special projects that may be assigned, as well as other administrative functions
  • Some experience with direct response marketing is required
  • Demonstrated analytical skills
  • Solid project management skills and attention to detail
  • Ability to be proactive and effective at prioritizing assignments
  • Second language preferred but not required
  • Ability to work well independently, as well as in cross-functional groups
133

Senior Marketing Specialist Resume Examples & Samples

  • Actively and consistently support all efforts to grow the Spectrum Business brand, increase qualified sales leads, and simplify and enhance the customer experience
  • Assist with the development of email matrices and campaign deployment, including project coordination with cross functional teams, and working with analytics on performance tracking
  • Participate in the development and transmission of monthly Insights, customer newsletter, to include managing the Insights website and working with web, email and content partners
  • Execute and manage a comprehensive bill insert, ad page and bill message program
  • Update sales and product collateral, including management of portals, working with product management, sales ops, and offer teams
  • Maintain marketing materials on internal COIN site to ensure all materials are accurate, organized and up-to-date
  • Support digital marketing including management of digital tickets and tracking progress and status
  • Manage internal customer communications, to include development and management of a marketing calendar
  • Maintain, assign, and test toll-free marketing numbers and campaign URLs and landing pages
  • Manage and maintain all legal disclaimers
  • Work with mass media team to traffic TV, radio, print, and digital creative and maintain ISCI's
  • Create new reference and testimonial program for customer acquisition efforts
  • Manage invoices and tracking of expenses related to SMB marketing; submit monthly accruals and control expenses by managing project timelines and vendors
  • Ability to review creative to develop effective creative briefs and review creative deliverables to ensure that they are delivering on messaging objectives and brand strategy
  • Knowledge of online, web, email, direct marketing, and advertising strategies and procedures
  • Ability to manage multiple projects and tasks at one time
  • Ability to show judgment and initiative and to accomplish job duties
  • Ability to communicate orally and in writing in a clear and straightforward manner
  • Ability to relate to vendors, advertising agencies, customers and potential customers
  • Ability to travel and exhibit at events/trade shows professionally
  • Ability to work in MS Office applications: Word, Excel, PowerPoint, as well as Outlook and CRM tools
  • Knowledge of cable and telecommunications products and services is preferred
  • Marketing work experience 3+ years to include
134

Senior Marketing Specialist Resume Examples & Samples

  • Meet site merchandising calendar deadlines. This includes homepage updates, deal placements, email programs, cross-category placements, participation in Amazon site-wide events, browse tree design and search results
  • Aid in managing navigation structure. Ensure that customers can easily find the items they want for their homes
  • Create and analyze monthly promotion pages and emails in support of promotions
  • Create pages and merchandising features to support coop initiatives: brand stores, emails, premium detail pages
  • Coordinate and support promotional events and marketing campaigns
  • Works closely with the traffic teams to drive customers and sales to our store
  • Design, lead and implement customer experience enhancement/improvement projects
  • 3 to 5 years of relevant work experience in marketing and/or site merchandising
  • BA/BS or certificate of completion of studies required
  • Fluent in Spanish and English, written and spoken
  • Master's degree or MBA equivalent
  • Experience with HTML, XML, Photoshop and general office software
  • Familiar with CSS and java script
  • Editorial or copywriting experience preferred
  • Comfortable presenting
  • History creating win-win situations for vendors and customers
  • Understanding of online and brick & mortar retailing
  • Ability to conceptualize and execute projects
  • Strong bias for action and ability to prioritize
  • Strong analytical, written and verbal communication skills
135

Senior Marketing Specialist Resume Examples & Samples

  • Assists in the development and implementation of the New York office marketing strategy
  • Assists in the development and implementation of the marketing niche framework strategy
  • Tracks local marketing budget
  • Creates robust thought leadership offerings to promote services and build public presence
  • Works in synergy with Business Development to coordinate targeted lead generation programs
  • Works closely with pursuit team to assist with leading class proposals
  • Coordinates large events, sponsorships and seminars
  • Researches market trends, competitor positioning and prospects
  • Serves as back-up in updating and managing client and prospect data and opportunity pipeline in CRM system
  • Performs all other duties as assigned
  • Bachelor’s degree in Marketing, Communication or related field
  • 4-7 years of B2B marketing experience
  • Highly organized with strong analytical skills
  • Strong communication skills, both written and verbal, to effectively communicate with all levels of Firm management, staff and vendors
  • Effective at building relationships with colleagues, peers and management
  • Ability to work with limited supervision
  • Excellent computer skills, including proficiency in Microsoft Word, Excel, PowerPoint and Outlook. Salesforce, InDesign and Photoshop experience a plus
136

Senior Marketing Specialist Resume Examples & Samples

  • Leverages market data and analytics to influence success of marketing programs/initiatives and to continuously improve upon marketing results. Gathers field, member and stakeholder feedback to ensure alignment and to optimize effectiveness. Continues to build marketing intelligence through external and internal data sources
  • Contributes to the development of marketing strategies that support the organizational brand and Go-To-Market strategies; responsible for development of actionable tactics that support brand recognition and affinity, productivity and new member growth. Plans and creates positioning of brand to Latino market multi-layer through multiple communication channels
  • Continuously seeks ways to leverage other tools such as technology to drive more effective and impactful marketing strategies and tactics and to help drive corporate CRM and event management strategies
  • Communicates on a regular basis with Thrivent’s Marketing corporate group to align and provide recommendations on strategic marketing efforts to attract the Latino Christian Market
  • Works with local Latino Market Community Market Development Specialist, Manager - Community Development and Director of New Business Development to create new Latino Market materials such as New Financial Representative Welcome Kits, New Financial Representative Bilingual brochures and In Language training materials
  • Plans, creates and/or produces content on social networking websites, interactive marketing related media
  • Develop trusted relationships with key internal/external stakeholders to collaborate and contribute to branding and distribution of member offers that attract target segments, drive membership engagement for the Los Angeles, Orange County and San Diego area
  • 5 – 7 years marketing or related experience
  • Bilingual a must – Fluent in Spanish read & write
  • College degree in marketing or related field; masters a plus but not required
  • Experience in a specialized area of marketing (direct marketing, e-marketing, communications, analytics, brand positioning, social networking media, etc.) and/or project/program management
  • Demonstrates strong project management and collaboration skills
  • Applies a development mindset that uses creativity and marketing expertise to develop new, more effective and more efficient marketing approaches
137

Senior Marketing Specialist Resume Examples & Samples

  • Balancing several direct response metrics to achieve great business results
  • Reporting on and analyzing campaign performance to gather insights and optimize campaigns using internal and external platform tools, for example: Tableau, SQL
  • Analyzing internal data and strategic business priorities to make recommendations for new strategies or improvement opportunities
  • Sourcing and testing new partners, channels and tactics with promising scale and value
138

Senior Marketing Specialist Resume Examples & Samples

  • Develop integrated marketing plans and strategy for your city
  • Spearhead all local events and partnership efforts
  • Test, learn and evolve the practice of local marketing at Lyft, establish best practices and write playbooks to scale our efforts through grassroots campaigns, partnerships and local activations
  • Entrepreneurial self-starter - you can build something out of nothing with minimal oversight
  • Analytical thinker - you are a data-driven problem solver
  • Cross-functional collaborator -- you’ll need to influence and collaborate from afar
  • Passion for Lyft and changing the world
139

Senior Marketing Specialist Resume Examples & Samples

  • Associate’s degree in Business, Marketing, Advertising or Health Science, OR fields
  • Two years or more experience in the marketing and/or sales field
  • Fundamental knowledge of marketing and public relations
  • Ability to work well with others using tact and diplomacy
  • Ability to multi-task and take direction in a matrix work environment
  • Self starter
  • General knowledge of computer programs including but not limited to Microsoft office, Outlook, Lotus Notes, First Look, and Adobe Reader
  • Ability to implement initiatives in a strategic manner with minimal supervision
140

Senior Marketing Specialist Resume Examples & Samples

  • Enhance and drive a media program within the PPS business. Build strong internal partnerships with R&D and Technology Services and outbound messaging based on their activities
  • Liaise with the paper mills and merchants, and the media and solutions lab to develop and maintain new media and media solutions supporting the product portfolio
  • Be a subject matter expert on ink and media; build and execute on a marketing plan that communicates our world-class inkjet print performance across the gamut of media. Present this message to C-level customers on a weekly basis through our Customer Experience Center (CEC). Be the point of contact for customer questions around media and provide results-driven recommendations for customer facing inkjet solutions
  • Maintain and share an active database of media performance across our inkjet product lines, spanning across many varieties of ink, for customers and business partners
  • Build relationships with Paper Mills across the Americas; enable, track and communicate media performance test results as well as drive a go-to-market plan presenting the numerous opportunities for our customers
  • Drive our go-to-market message around the value of color, the impact media makes on color and how color vibrancy drives the value of color pages. Provide a color talk track and marketing demonstration at the CEC around the value color brings to the digital printing market
  • Build competitive financial models and help our customers understand the value of inkjet paper and how it drives our low total cost of ownership when producing inkjet based applications
  • Provide demonstrations of the media program within the CEC and at marketing and sales events
  • Ensure fast and accurate communication with field sales to support their sales activities
  • Bachelor’s degree in Marketing, Business Management, or a technical Digital Printing and Inkjet related field with 7+ years of related professional experience including an emphasis/technical knowledge in ink chemistry and/or paper manufacturing
  • Minimum of 5 years of experience in sales/marketing/solution management specifically focused on inkjet, ink chemistry and media experience specific to marketing in the printing industry
  • Experience in the Graphic Arts Digital Printing Industry
  • Technical knowledge of ink chemistry & paper manufacturing
  • Proven success in building relationships with third party vendors and associated partner, as well as, interaction with outside customers
  • Acts as a role model with strong leadership skills-able to lead and motivate others
  • Ability to build Total Cost of Ownership (TCO) models and drive financial conversations
  • Excellent communication (verbal and written) and presentation skills
  • Ability to develop future goals, strategies and tactics
  • In-depth knowledge of marketing principles and practices
  • Proficiency with Microsoft products
  • Ability to travel (estimated 25%)
141

Senior Marketing Specialist Resume Examples & Samples

  • Build and deliver go-to-market strategies driving Canon production inkjet solutions to market
  • Deliver the 5 p's of marketing for your product line: Product, Price, Place, Promotion , and People
  • Deliver product and end-to-end solution focused presentations to C-level participants within the Customer Experience Center and at industry events
  • Deliver prowess in applications across the commercial print, book publishing, direct marketing and transactional segments
  • Build and deliver models explaining total cost of ownership to our customers (TCO)
  • Insure fast and accurate communication with field sales to support their sales activities
  • Manage new product introductions and the product lifecycle for existing products through application of marketing principles including target market and application definition, sample kits, competitive analysis, population management and pricing
  • Bachelor’s degree in Marketing, Business Administration or a Digital Printing related field, Masters preferred
  • Minimum of 7 years professional experience in sales/marketing/R&D or solution management specifically focused on inkjet solutions in the printing industry
  • Experience with applications in Graphic Arts (high-volume commercial printing and publishing) and Corporate Enterprise (direct mail and transactional) segments
  • Experience in a fast-paced, highly integrated environment is required
  • Within the Digital Printing Industry, demonstrated experience and/or knowledge in Inkjet technologies and Partner (workflow & finishing) solutions; working with customers and suppliers; and, effectively coordinating multiple programs
  • Effective leadership skills
142

Senior Marketing Specialist Resume Examples & Samples

  • Design, test, deploy, and measure campaigns in Marketo. Includes creation of campaign names, attributes, and hierarchy structure following our standard practices to ensure consistent reporting; build emails using standard templates; create landing pages and forms
  • Recommend and execute tests to optimize campaigns and programs, including reporting and interpreting results of tests
  • Set up, test, maintain and evolve multiple complex nurture based marketing campaigns
  • Develop and implement collision controls for multiple nurture campaigns
  • Standardize, cleanse, and upload lists gathered from events (tradeshows) and other sources
  • Maintain lead scoring programs; recommend and implement improvements
  • Create Salesforce campaigns, create campaign tracking URLs, and implement other tracking tools as needed
  • Build campaign lists using data in both Marketo and Salesforce.com. Ensure lists are targeted and adhere to the company’s privacy policies
  • Improve the quality of data between our marketing automation platform and CRM system; collaborate with sales and marketing teams to ensure required data is captured at all customer touch points
  • Leverage internal and third party data sources to compile high value contact lists for sales prospecting and targeted marketing campaigns
143

Senior Marketing Specialist Resume Examples & Samples

  • Developing a messaging platform and effective go-to-market strategies that drive demand generation and customer engagement
  • Partnering with the business development team to uncover new opportunities and tie our marketing efforts to the sales pipeline
  • Refining key customer personas specific to the court market
  • Continually evaluating and adjusting marketing communications to respond to markets trends and competitive conditions, as well based upon as data analytics and performance
  • Crafting targeted messaging for strategic, ongoing and campaign-specific collateral, including, digital/print media assets, website, blog posts, partnerships, content syndication, social media, webinars, events, etc., to drive business results
  • Effectively working with corporate partners such as Product Management, Creative Services, Market Research, Sales and Business Development and other leaders to support and shape associated marketing programs, campaigns and incentives
  • Partnering with segments to create effective sales tools to help deliver a value-driven message to the sales channel
  • 4 – 8 years of B2B marketing, strategy, or product management experience with government sales and marketing,
  • Preference given to those with experience in one or more of the following areas: state and local government procurement processes, large-scale software system marketing, and/or court expertise
  • Undergraduate degree in marketing, business or related field required. MBA or JD preferred
  • Ability to clearly articulate a strategy around a set of complex problems and solutions
  • Must possess excellent marketing communication skills and have a high degree of customer orientation
  • Strong project management skills: ability to lead and collaborate with other function groups, prioritize high impact activities, and keep complex projects moving forward
  • Passion for partnering with sales teams and co-creating shared priorities
  • Capable of managing marketing initiatives and/or products, including a demonstrated ability to effectively maximize the ROI of marketing strategies
  • Smart, results-oriented, ability to think creatively and strategically
  • Strong internal and external communicator with the ability to interact with managers and colleagues at all levels
  • Highly collaborative individual with a positive attitude and proven ability to drive results and work well in a matrix organization and effectively manage and influence across boundaries
  • Proficient knowledge of Microsoft Office
144

Senior Marketing Specialist Resume Examples & Samples

  • Assists in the development and preparation of short-term and long-range market research, marketing plans, and service line development
  • Implements marketing plans including analyzing competitive services and marketing techniques, strategies, identifying appropriate marketing tactics
  • Assists in developing a physician communications and public relations program throughout the practice
  • Assists in the coordination of all company communications programs by keeping appropriate staff informed and by providing guidance and assistance as needed
  • Designs, implements, and assists in the management of market research policies and programs
  • Assists in the development of marketing tools (i.e. Databases) to assist with all marketing functions
  • Conducts financial analysis/modeling for the marketing function as needed
  • Develops and distributes pertinent reports that prove beneficial in supporting marketing programs and management
  • Ensures timely generation and summarization of reports as appropriate
  • Implements advertising policies and assists in the formulation of general advertising campaigns in support of the practice
  • Implements advertising creation and media placement. Periodically reviews the cost of advertising and promotion services to assure the accurate distribution of costs to appropriate organizational levels
  • Reviews and evaluates the work of outside advertising agencies. Serves as a liaison between the company and outside agencies as needed
  • Reviews, edits, and writes copy for advertisements, brochures, booklets, and direct mail pieces
  • Assists in the development of annual objectives, programs, and projects which will improve the efficiency of company advertising
  • Develops and maintains good company relations with customers and potential customers. Assists in the formulation of plans for trade association activities
145

Senior Marketing Specialist Resume Examples & Samples

  • Deep understanding of the business and its strategies
  • 3+ years of experience in marketing, with a focus on marketing and communications strategy and planning
  • Undergraduate degree, ideally with a focus in Marketing, Communication, English or a related business field
146

Senior Marketing Specialist Resume Examples & Samples

  • Participates on project/program teams from ideation to design to delivery of fully developed programs that are ready to deploy to customers
  • Develop an in depth understanding of customer needs to identify solutions that speak to the client’s key goals both around the listing day and on an ongoing basis
  • Work with product stakeholders including, but not limited to Sales, Marketing, Events, Legal and Account Management teams to identify solutions for client needs
  • Provides timely and accurate information and status updates to Account & Senior Management
  • Ensures marketing activities are aligned with best practices and current trends, making modifications as necessary
  • Gathers data on competitors and analyzes their method of marketing and distribution
  • Product Knowledge and Communication: Understands the full array of Nasdaq’s offerings and areas of expertise and tailors programs to meet the unique needs of the customer. Understands competitive business markets in order to effectively leverage products and respective communications in the market
  • End-to-end production of custom marketing and marketing proposals and presentations for a C-Level audience
  • Build out inter-active presentations for a C-Level Audience
  • Conduct company-specific research of current marketing campaigns, key company themes & goals both on the business and marketing side
  • Requires conceptual and practical expertise in own discipline
  • Understands how related disciplines impact own work
  • Readily applies functional knowledge to challenges in our industry/markets
  • Has good or in-depth knowledge of best practices and how own area integrates with others and chooses to work across these boundaries to further the greater agenda
  • Is aware of the competition and the factors that differentiate them in the market
  • Plans and prioritizes work using resources in the best possible way to complete tasks on time and with high quality
  • Solves complex problems with minimal supervision; takes a new perspective on existing solutions; exercises judgment based on the analysis of multiple sources of information
  • Provides creative insights and solutions to address client challenges
  • Explains difficult or sensitive information in a diplomatic way; works to build consensus
  • Proactively shares experiences and knowledge towards the achievement of team objectives
  • Actively seeks challenging assignments, is genuinely excited by a challenge
  • Demonstrates a thorough understanding of the processes, objectives, and challenges within assigned customer accounts and evaluates IT solutions from the business’ perspective
  • Considers rules, regulations, and time frames of core business, as well as impact on end users when implementing new IT practices, products or solutions
  • Comfortably uses a variety of techniques (e.g., brainstorming, visualization, collaboration) to generate innovative ideas; challenges boundaries instead of viewing them as constraints
  • Actively explores new and non-traditional practices to generate innovative solutions
  • The candidate must have excellent communication skills (both written and spoken), and should have demonstrated sound decision-making ability and workload management skills
  • Considers the audience when determining the appropriate message and delivery method
  • Ability to multi-task, organize and prioritize numerous tasks and complete them under tight time constraints
  • Takes action as directed
  • Responds to directives to complete tasks related to role
  • Must have keen attention to detail
  • Able to work in a high pressure environment
  • Understands the full array of Nasdaq’s offerings and areas of expertise
147

Senior Marketing Specialist Resume Examples & Samples

  • Initiates contact with current and prospective new business partners. Initiates and follows up on new business opportunities, and as appropriate for line of business, obtains underwriting approval
  • Bachelor’s Degree or equivalent experience. Degree in Liberal Arts, Business or a related discipline, some environmental knowledge is helpful but not necessary
  • 6 or more years of related experience
  • Performs work under minimal supervision and technical direction. Relies on experience and judgment to plan and accomplish goals
  • Works within significant limits and with latitude and authority on assignments of higher technical complexity
  • May be required to have full comprehension of systems to answer questions and train agents. Viewed as a senior resource for the Underwriting department and / or organization
  • Position may require day and overnight travel (10-20%) to visit agents and brokers
  • Position prospects and solicits new agents; typically has no or limited underwriting authority. Uses communication skills to build and leverage excellent customer relationships and to successfully market products and services
  • Strong system knowledge including MS Office, Sales Force, Marketo, etc
148

Senior Marketing Specialist Resume Examples & Samples

  • Experience managing digital marketing technology or other customer technology platforms (ex. CRM); Adobe and Salesforce technologies a plus
  • Leading teams to architect and launch technology solutions; to support Marketing a plus
  • Managing technology vendor relationships
149

Senior Marketing Specialist Resume Examples & Samples

  • Lead Digital Transformation across marketing organization to create outstanding digital customer experiences and drive business results from strategic initiatives and digital channels
  • Lead end to end omni channel digital customer experience enablement for strategic initiatives
  • Empower marketing organization to develop omni channel digital customer experience via coaching and consulting
  • Educate marketing organization to “Think Digital First“
  • Develop digital marketing best practices and thought leadership including Design Thinking, Personalization, Test and Optimize culture
  • Own/Manage key digital marketing channels to advance digital transformation and drive revenue/business impact (for example Paid Search/Organic Search/fedex.com targeting etc.)
  • Lead strategy and implementation of marketing efforts via digital channels
  • Develop Omni channel digital experience maps/plans based on customer journey and segment/archetype
  • Develop and implement testing, personalization and optimization plans across digital channels
  • Use analytical insights to enhance targeting and measure and optimize channel performance
  • Identify new and innovative ways to leverage technology and digital marketing to support business goals
  • Effectively manage key vendor/partner relationships and cross-functional teams to ensure successful project management and execution
  • Lead and participate on cross-functional teams/campaigns to support strategic initiatives
  • Demonstrated independence and leadership
  • Ability to innovate, think critically and strategically and solve problems and drive change
  • Strong project management and business analysis skills with a proven track record of leading/launching numerous complex cross-channel, cross-OpCo or digital technology projects
  • Experience with planning and implementation of dynamic interactive customer campaigns across digital touch points (Online, Mobile, Social, Display Advertising, Paid Search, SEO, Email)
  • Experience with and understanding of digital or web analytics platforms, tools and measurement reporting
  • Strong analytical skills and experience using analytical tools and insights to drive improved targeting, profitable growth, and improved marketing effectiveness
150

Senior Marketing Specialist Resume Examples & Samples

  • Collaboration with the Sales department to develop programs and initiatives that target growth within the managed categories
  • Product Category management, ensuring completeness of portfolio, product quality, and pricing competitiveness
  • Develop and maintain a comprehensive competitive database of specifications, photos, and other product information
  • Create training materials and conduct workshops to announce new products at national introductions; support regional introductions / training
  • Develop customer value proposition materials, product features and benefits collateral to support Product Category sales
  • 3 years of product management or marketing experience
  • Spare parts sales experience will also be considered
  • Experience in category management, product management, or OEM experience
  • Exposure to agricultural, industrial, or automotive industries
151

Senior Marketing Specialist Resume Examples & Samples

  • Develop and execute marketing plans that establish, enhance, and distinguish Bell Helicopter Customer Support & Services in the marketplace
  • Developing content marketing tactical plan and leading the development of associated marketing content in various forms (digital and print)
  • Leveraging CRM (Salesforce.com) and Marketing Automation (Pardot) knowledge to plan, execute and analyze marketing ROI across different content streams
  • Creating templates for appropriate proposal and presentation materials
  • Researching new marketing opportunities and performing competitive analysis
  • Contributing ideas for the improvement of programs and department processes and procedures
  • Representing the marketing team on cross-functional teams and projects as required
  • Identifying needs and coordinating training of CSS products and services across all marketing channels
  • Lead coordination with partners, suppliers and other 3rd party interests for marketing, training and sales channel growth
  • Bachelor’s Degree required, marketing focus preferred
  • At least 3 years of experience in marketing
  • Solid experience developing marketing plans, both regionally and product focused
  • Extensive experience using CRM and marketing automation software
  • Extensive knowledge of Bell Helicopter products and services
  • Solid project management skills; ability to coordinate, prioritize and handle multiple projects simultaneously
  • Solid communication skills, with a customer-centric approach and a focus on concisely written communication
152

Senior Marketing Specialist Resume Examples & Samples

  • Collaborate with the Sales department to develop programs and initiatives that target growth within the managed categories
  • Manage Product Category: ensure completeness of portfolio, product quality, and pricing competitiveness
  • A minimum of 3 years of product management or marketing experience
  • Proficient in using Microsoft Excel and Microsoft PowerPoint
  • Previous experience using Microsoft Access
153

Senior Marketing Specialist Resume Examples & Samples

  • Develop and contribute to marketing strategies to drive consumer actions
  • Complete complex data requests and campaign test designs
  • Serve as a key resource by providing explanations and information to others
  • Lead and collaborate with cross - functional teams to ensure high - quality deliverables
  • 3-5 years of marketing experience with in a matrix organization
  • 3-5 years experience in a deadline driven environment
  • Managing and prioritizing several deliverables
  • MBA or Advanced degree
154

Senior, Marketing Specialist Resume Examples & Samples

  • Coordinating Infinera’s worldwide bid management program for responding to key customer RFI/RFPs (request for Information/proposals) and
  • Managing the content and administering the pages for the internal Marketing web portal used by Infinera sales and marketing teams
  • Excellent command of the English Language, both written and verbal
  • Windows PC proficiency including strong experience with MS Outlook, MS Word, MS Excel, MS Powerpoint, MS OneNote, MS SharePoint, and Adobe Acrobat
  • An eye for formatting, presentation and appearance of written material
  • Proficiency in various office software and tasks, including use of PDF to format documents, burning and labeling CDs with professional “look and feel”, printing-out large and complex responses and assembling into professional binders/reports
  • 4+ years’ Experience in Project Management
  • Experience in reporting, including tracking of key metrics, assembling project status reports in a clear and concise manner, and reporting on activity in various formats (Excel, PPT, verbally, etc),
  • Experience in administering web pages
  • Experience in creating technical documents and/or presentations
  • Experience or degree in marketing or engineering/science
155

Senior Marketing Specialist Resume Examples & Samples

  • Typically requires a minimum of 5 years of related experience with a Bachelor’s degree; or 3 years and a Master’s degree; or a PhD without experience; or equivalent work experience
  • Requires a minimum of 5 years of experience in field marketing, demand generation, or marketing program role supporting a direct sales force in the enterprise software industry; or equivalent years of experience
  • LI-AM
156

Senior Marketing Specialist Resume Examples & Samples

  • Minimum 6 years’ experience in Sales, Marketing or a role that has touched business development
  • Ability to travel (up to 25%) to our international markets
  • Knowledge of the Amway Sales & Marketing Plan desirable
  • Ability to offer solutions and recommendations using data driven insights
  • Analytical talent to recognize and communicate implications of emerging issues
  • Demonstrated communication skills, with the ability to build collaborative partnerships
  • BS degree in Marketing, Business or a related discipline
157

Senior Marketing Specialist Resume Examples & Samples

  • Demonstrated experience in leading business initiatives in a cross-functional team environment that deliver results
  • Demonstrated experience in project management using Waterfall and/or Agile methods
  • Knowledge and expertise across operating companies and international regions
  • Excellent organizational, human relations and communications skills, including ability to use PowerPoint to effectively communicate to all levels of management
  • Strong customer focused orientation
  • Ability to organize, adapt, remain flexible and self-motivate
158

Senior Marketing Specialist Resume Examples & Samples

  • Develops and executes deal- and account-based marketing campaigns for must win and strategic growth accounts
  • Supports the conceptualization, development and production of corporate marketing assets, including traditional and digital assets
  • Partners with business unit marketing teams to enable the release of in-brand marketing tactics, including sales tools, collateral and other marketing assets to showcase CompuCom solutions, services and capabilities
  • Manages CompuCom’s client reference portal, working with account teams to validate engagement profiles and produce reference assets
  • Supports special projects as assigned
  • Strong understanding of layout/design and production processes, and an eye for graphic design quality
  • Advanced skills in Microsoft Office applications and web-based collaboration tools, including Google G-Suite and Microsoft SharePoint
  • 5+ years of experience working in technology or services marketing and communications
159

Senior Marketing Specialist Resume Examples & Samples

  • Writing and delivering campaign plans and creative briefs to internal teams and external agencies that promote a consistent brand and image
  • Understanding the business and brand objectives in order to review campaign-specific deliverables and recommend edits to align as needed
  • Developing cross-channel timelines and monitoring the schedule, contact list, assets, and budgets to support launch needs with multiple (often rolling) deadlines
  • Tracking media performance across channels and assets, preparing summary reports on a regular basis
  • Creating presentations, training materials, briefs, spreadsheets, etc. as needed to support internal communications about campaigns, changes, and updates
  • Collaborating with channel experts to understand nuances of various support materials and offer recommendations for message updates to fit channel needs
  • Tracking assets for various media channels, ensuring updates are completed on time for uploads
  • Serving as a shared point of contact for internal stakeholders, creative agencies, and production vendors
  • Performing light copywriting, proofreading, and editing to ensure copy is clean and optimized
  • Delivering content for marketing and communications including but not limited to: brochures, invitations, advertising, press releases, videos, newsletters, annual reports, website articles, and social media
  • Managing portfolio of materials to ensure that standard versions of key collateral are available, current, and aligned with campaign themes and messaging
  • Undergraduate college degree in business/marketing, communications, public relations, or related field of study, or a relevant combination of education and experience
  • Four to five years of experience in marketing, advertising, or public relations
  • Excellent writing skills and experience writing snappy sales and marketing collateral
  • Excellent verbal and interpersonal skills with demonstrated record as a self-starter and team player
  • Experience using a CRM, preferably Salesforce
  • Advanced creativity and flexibility
  • Proven ability to succeed in a fast-paced, high-stress environment and deal with multiple projects and deadlines
  • Grace under pressure
160

Senior Marketing Specialist Resume Examples & Samples

  • Work with Marketing Excellence leader to develop new skill development programs identified through annual Needs Assessment (e.g. Marketing Onboarding program)
  • Collaborate with other teams on program efforts (Talent Development, Human Resources, Content leaders) across the organization to ensure consistency and non-duplication of effort
  • Manage employee task force groups focused on improvement of specific annual themes identified through Employee Involvement annual survey each year and develop action plans with measurable outcomes to address challenges identified
  • Manage Marketing Excellence Steering Committee, including work with mid- and high level leaders on continued engagement strategies; to include individual program-specific work groups
  • Oversee strategy, design, and deployment of department communications to promote Marketing Excellence programs (e.g. iConnect intranet system presence, social media, Yammer feeds, quarterly meetings, etc.) to a 2,000+ person marketing employee organization
  • Work with Marketing Excellence leader to develop a Global Marketing Excellence Awards program in order to recognize expertise in marketing programs, elevating the benchmarks for programs and campaigns being delivered across the various business divisions, both global and regional
  • Special Projects as needed
  • Bachelor’s Degree in Marketing or Communications preferred
  • 5+ years of progressively responsible project and/or program management experience
  • Highly self-motivated leader with ability to manage and prioritize multiple projects independently
  • Demonstrated history of managing many competing priorities with a high sense of urgency and driven to deliver on outcomes
  • Experience working effectively across departmental lines and throughout various levels of a heavily matrixed organization
  • Should always be seeking innovative tools and methods to enhance current and future Marketing Excellence programs and projects
161

Senior Marketing Specialist Resume Examples & Samples

  • Responsible for building up the marketing strategy for the Personal Safety Equipment portfolio
  • Develop and monitor marketing campaign to End Users and Channels
  • Optimize e-marketing communication
  • Maintain inventory through forecast accuracy
162

Senior Marketing Specialist Resume Examples & Samples

  • Lead development of digital marketing strategy
  • Proven experience with digital content creation and distribution
  • Proven experience in search and social marketing
  • Proven experience in Salesforce, marketing automation, blogging and/or email marketing platforms
  • Familiar with traditional marketing/PR concepts, practices and tools
  • Ability to perform a variety of tasks every day, independently and under deadlines
  • Self-discipline to start projects, budget time, and meet deadlines and production schedules
  • Proficient in Microsoft Office tools (Excel, Word, PowerPoint a must; Vizio and database tools helpful)
  • Adobe InDesign and Photoshop helpful
  • Bachelor's degree in related area
  • 2 to 4 years of related professional experience
163

Senior Marketing Specialist Resume Examples & Samples

  • Assist in brainstorming and developing highly detailed marketing and project plans that align to corporate strategy
  • Work closely with Marketing Manager, Solutions Marketers, designers, and business leads to develop and execute on Marketing plans including campaigns, email marketing initiatives, digital marketing, and other sales support initiatives
  • Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
  • Manage multiple, simultaneous projects with cross-functional teams
  • Work with internal and external stakeholders to create and execute strategic partner marketing campaigns while utilizing and optimizing partner MDF funds
  • Keep an eye on competitors’ work and suggests strategies to improve company efforts
  • Bachelor’s Degree in related field
  • Proven experience as marketing specialist or similar role
  • Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
  • Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)
  • Commercial awareness partnered with a creative mind
164

Senior Marketing Specialist Resume Examples & Samples

  • Maintain, update & execute marketing plans to drive product penetration / growth and increase long-term value to existing customers across all customer segments
  • Develop promotional campaigns, sales / education materials, collateral, event production and other materials needed to drive demand and retention while delivering a flawless customer experience. Efforts include project management (e.g. facilitation of marketing, legal / compliance review of content, quality assurance) and campaign results reporting
  • Drive strategic growth by positioning our capabilities to align with patient, customer and market needs through product positioning, value demonstration and “proof points,” driving awareness of our comprehensive value proposition at the product/program-level
  • Collaborate with the Product Marketing team and team lead in developing our overall platform-level marketing plans
  • Compile competitive intelligence and conducting market research. Understand competitive capability landscape: tools, capabilities and positioning both within industry and outside of industry; gather and maintain competitive intelligence
  • Strong collaboration with product teams, sales, support and communications teams
  • Maintain & update master marketing plans for multiple products across customer segments in close collaboration with the product team
  • Execute product marketing plans flawlessly, with strong attention to detail. Efforts include creation of promotional campaigns, sales education materials, collateral development, event production and execution of other materials needed to drive demand while delivering a flawless customer experience. Campaign results reporting
  • Support retention strategy in collaboration with product management team and marketing stakeholders. Efforts include project management (e.g. facilitation of marketing, legal / compliance review of content, quality assurance), creation of engagement campaigns, collateral development, and execution of other materials needed to drive engagement and ensure a flawless patient experience. Campaign results reporting
  • Support platform marketing plans in close collaboration with marketing lead
  • Understand competitive capability landscape: tools, capabilities and positioning inside / outside industry; gather and maintain competitive intelligence
  • 5+ years experience working in a fast paced marketing role. 2+ years experience in healthcare IT, software, or technology, preferably software as a service. Experience with CMS programs, including Meaningful Use, a plus
  • Microsoft Word, Powerpoint and Excel
  • CRM: Salesforce.com
  • Marketing Automation: Marketo / Exact Target / Hubspot
165

Senior Marketing Specialist Resume Examples & Samples

  • Drive in country marketing plans and execution with creativity and following strategies set
  • Drive PR and Social share of voice increase in line with key campaigns and new product launch
  • Managing marketing budget on day to day basis
  • Developing partnership and good third party relationship to deliver on brand objectives
166

Senior Marketing Specialist Resume Examples & Samples

  • 4 years in marketing, sales or business roles in healthcare (medical devices preferred)
  • Marketing budget experience
  • Development and implementation of marketing plans including Physician, Sales and patient (as appropriate) across different marketing channels (Physician, Congress, print, online, others)
  • Manage marketing budgets according to AOP goals
  • Demonstrated ability to work and collaborate in Matrix environment
  • Travel up to 50% of time, some international (+8hrs)
167

Senior Marketing Specialist Resume Examples & Samples

  • Develops and leads the execution of annual strategic marketing plans to support service lines and new business unit goals. Executes the most appropriate promotional strategies, demonstrating a return on investment of marketing resource expenditures. Works collaboratively with Penn Medicine corporate and other Penn Medicine community health system marketing teams to ensure plans are collaborative, efficient and meet the needs of the Lancaster market
  • Develops strategies and guides the implementation and evaluations of service or business promotion including: advertising, digital, social and traditional media and public relations, publications and special events. Directs a project team consisting of a project coordinator, Manager, Web Services, contact center manager, research staff, physician relations, advertising agency representatives and others as required. Ensures integration of all promotional activities in the execution of marketing strategies and tactics. Analyzes performance of marketing technologies and correlates with relevant activity
  • Demonstrates a strong understanding of foundational elements and functional requirements of Customer Relationship Management (CRM) Systems. Works with LG Health and Penn Corporate Marketing teams, and CRM vendor to ensure collaborative and efficient planning and execution of CRM initiatives. Specific accountabilities include
  • Manages, researches and analyzes CRM data as it pertains to planning CRM initiatives and tactics, developing and analyzing customer profiles and demographics, and recommending sales, marketing and digital campaigns for assigned service lines and business units
  • Leads the development of ROI templates, ongoing reports and CRM dashboards
  • Ensures data integrity and campaign optimization
  • Strategizes with LG Health and Penn Corporate Marketing and Web teams developing campaign goals and objectives, CTAs and specific landing page elements apply insights from Penn and Evariant best practices
  • Analyzes and continuously monitors marketing results against business goals and participates in volume, revenue and program design discussions with service line or business unit leadership. Recommends changes in strategy if benchmarks are not being realized
  • Provides leadership and direction in developing marketing strategies in the business planning process
  • Collaborates with the, Director Strategic Business Development and Service Line leaders to conduct market research to inform business strategies and goals. Analyzes and recommends actionable strategies and tactics based on research findings and implications
  • Monitors the implementation of customer service strategies that support the successful launch of new programs and services. Execute service readiness assessments in collaboration with business or service line management. Monitors Strategic Acceleration programs and services to assure successful launches, ease of patient and prospects adoption and assessing satisfaction
  • Recommends and assists in the implementation of customer satisfaction research including mystery shopping and other techniques post-launch to ensure customer retention. Problem-solves customer concerns with business unit or service line administration
  • Manages vendors including free-lance writers and designers, advertising agencies, research and public relations firms
  • Works collaboratively with the Director, Strategic Business Development, the Director, Public Relations and Corporate Communications and the Director, Strategic Acceleration
  • Develops and manages service line marketing budgets. Identify opportunities for cross-promotion with marketing colleagues
  • Participates in all business unit and service line meetings. Educate management of trends and innovations in all aspects of marketing
  • Ensures that all marketing activities support the overarching strategic plan of the LG enterprise
  • Bachelor’s degree in Marketing or a related field required
  • Minimum of five (5) years healthcare marketing experience
  • Strong background in leading and overseeing qualitative and quantitative market research Strong knowledge and experience in developing and implementing strategic marketing plans
  • Proven ability in mid- to large-scale corporate strategic project management including developing, implementing and evaluating project plans
  • Proven ability to lead project teams
  • Proven ability to educate and influence others, including at a C-Suite level
  • Demonstrated experience developing and presenting either service line plans or project plans to service line or administrative leaders and providing sound marketing strategic direction and recommendations
  • Proven ability to act as a change agent across functional areas
  • Proven ability to think strategically in both traditional and digital marketing media channels
  • Strong background in developing, executing and optimizing social and mobile strategies and tactics
  • Proven ability to work with both traditional and digital media buying agencies to develop media plans in support of strategic marketing initiatives
  • Proven ability to educate and influence others
  • Excellent communication skills, project management capability, and understanding of research methods and financial management
  • Proven ability to create, write, and edit marketing materials, support documents, and deliverables
  • Proven ability to complete projects, deliver client services to the client’s satisfaction, and to run the full process of plan, develop, implement and evaluate marketing projects with minimal need for supervision or direction
  • Proven experience with and understanding of content and digital marketing tactics, digital advertising and digital metrics
168

Senior Marketing Specialist Resume Examples & Samples

  • Support marketing efforts to identify insights and business opportunities that are compelling and relevant to diverse audiences (African-American, Asian)
  • Create, analyze, publish, and present performance reports and related insights for various marketing initiatives (including marketing channels – direct mail, email, digital, TV, Print, bill media)
  • Provide day-to-day support to Sr. Marketing Manager
  • Some knowledge and experience with direct marketing strategies, tactics, and processes
  • Ability to use discretion and independent judgement to make decisions and solve problems while working under pressure
169

Senior Marketing Specialist Resume Examples & Samples

  • Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
  • Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, webinars etc.)
  • Maintain and update corporate collateral materials including power point templates, product literature, and event properties such as tradeshow booths
  • Ensure that all creative marketing materials undergo brand review and adhere to strict brand guidelines
  • Proven experience as marketing specialist or similar role with a minimum of 4 years’ experience
  • Strong understanding of marketing methods and elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
  • BS/BA in marketing, communications or equivalent
  • Up to 15%
170

Senior Marketing Specialist Resume Examples & Samples

  • Plan and execute comprehensive marketing programs to promote 3M Health Care products, including product positioning/ development, new product launching, advertising, public relations, promotions, social media and sponsorship
  • Develop pricing strategies, balancing from company’s objectives and customer satisfaction
  • Identify, develop, and evaluate marketing strategies, based on POS data analysis, market characteristics/ competition, and cost & markup factors
  • Organize events (trade shows, workshops, seminars and customer engagement activities)
  • Evaluate the financial aspects of product development, such as A&P budgets, expenditures, research and development appropriations, as well as return-on-investment & profit-loss projections
171

Senior Marketing Specialist APJ Resume Examples & Samples

  • Single point of contact from APJ Mktg team for MRM Tool, Allocadia Team
  • Single point of contact for APJ Budget & Plan Tracking & Reporting (mapping plans against budgets}
  • Monitoring & Tracking month-end Mktg Accruals / Project Gap Analysis / SAP Reporting
  • Sponsorship Tracking for APJ Flagship events, like vForum
  • Marketing Onboarding Portal Revival and Maintenance
  • Liaise with stakeholders, help them implement quarterly planning, uploading, tracking in Templates and Tools
  • Ensure project progress by maintaining a clear project charter with stakeholders, create an attainable project schedule and keep in mind the Scope and Time of each Activity
172

Senior Marketing Specialist APJ Resume Examples & Samples

  • OEM MDF Budget: end to end management / Reporting
  • MDF BP Template and Planning Process Management
  • Monitor and drive MDF Program’s adoption, usage, and effectiveness for the APJ region
  • Partner Mktg. Ops Share Point Management
  • Maintain MDF DataMart
  • OEM Fund Usage Reporting
  • Liaising with the Global teams for all OEM related Budget & Operations
  • Liaise with all relevant stakeholders, help them implement policies & processes
173

Senior Marketing Specialist Resume Examples & Samples

  • Develop, design and present strategic and audience-appropriate creative solutions to Senior Leadership from concept through file preparation that answer the marketing strategy and convey the latest Consumerology findings in the Express Scripts voice/brand and reflect a continual emphasis on elevating the quality of work being executed
  • Stay abreast of software updates via continuing education and of pilot results and latest Consumerology findings via continuing education opportunities (webcasts, publications, research findings, etc.)
  • Outstanding ability to translate the strategic communications needs of a client into appropriate and impactful creative executions
  • Excellent ability to engage internal and external clients
  • Ability to work under extreme pressure and strict timelines, and to thrive in a fast-paced environment
174

Senior Marketing Specialist Resume Examples & Samples

  • Manage account-based marketing programs, implement test and learn strategies, optimize and report out on performance
  • Partner with resellers on sell-through strategy to drive certificate shipments
  • Host workshops, seminars, meetings with resellers and occasionally speak as a representative of Website Security to engage target audiences
  • Manage marketing programs budget including the creation and tracking of Purchase Orders, Change Orders, and vendor management
  • The ideal candidate will possess a strong direct or indirect marketing background with a proven track record of delivering business results
  • Solid understanding and successful use of traditional and emerging marketing channels (email, Web, Direct mail, In-Product & Social) to drive results
  • Excellent communication skills, written and verbal (Japanese and English)
  • Business English fluency
  • Proficient in Microsoft Office with strong Excel skills, presentation programs
  • Knowledge of HTML, experience working with CRM (SFDC) systems and marketing automation (Eloqua, Marketo, etc.) is a plus
175

Senior Marketing Specialist Resume Examples & Samples

  • Bachelor’s degree in Marketing, Business Management, Communications or other related fields
  • 5+ years’ experience in marketing roles, preferably in the B2B financial sector
  • Ability to develop and execute marketing plans and ideas aligned to sales and business goals and budget
  • Experience in building brand awareness in China
  • Experience in working with marketing automation tools - eg: Marketo, Eloqua or similar software
  • Experience in creating marketing collateral and campaigns for awareness building and lead generation, ensuring suitable localization for China
  • Develop and manage Chinese website and WeChat social media content assets and SEO and SEM programs
  • Ability to collect, analyze and summarize data and to prepare clear and concise reports
  • Ability to prioritize and manage multiple tasks simultaneously and remain cognizant of deadlines and schedules
  • Ability to collaborate with others beyond one’s reporting line
  • Ability to communicate effectively with all levels of management and colleagues globally, written and verbally. (English and Chinese essential, Korean a bonus)
  • Ability to work independently without direct supervision and remotely from the broader marketing team
  • Ability to work in a fast-paced and changeable environment
176

Senior Marketing Specialist Resume Examples & Samples

  • Coordinate internal and external creative and production support teams
  • Develop monthly timelines, share them with internal and external stakeholders, and track progress against them
  • Coordinate content intake, review and approval
  • Continually refine the workflow through efficiencies in the process or tools used by resources and stakeholders
  • Ensure all member communications are consistent with UA/MP brand and communication guidelines
  • Gather metrics to proactively share with marketing and business stakeholders
  • Leverage database marketing best practices, loyalty industry best practices, and Mileage Plus learnings
  • Ability to manage multiple projects, prioritize, and meet tight deadlines in a fast-paced environment
  • Very well-organized
  • Excellent written, presentation, interpersonal, and people-influencing skills
  • Flexible and agile to adapt to changing and evolving business requirements and objectives
  • Strong database-driven direct marketing expertise plus analytic skills
  • Strong problem-solving skills; ability to collaborate and gain alignment cross-functionally
  • Ability to manage conflict
  • Experience working with marketing agencies, vendors, and service providers
  • At least 3+ years in multi-faceted project management experience
  • At least 2+ years in marketing or communications or related field
  • Must be legally authorized to work in the United States for any employer without sponsorship
177

Senior Marketing Specialist Resume Examples & Samples

  • API Product Owner Role
  • Assess and translate market requirements into product features and roadmap
  • Manages the prioritization of the API Product Backlog
  • Tracks performance against tactical API KPIs related to the API Factory (eg. timeline, throughput)
  • Ensures the quality of the delivery and confirms that the requirements are met (quality assurance)
  • Identifies synergies between business units to accelerate API delivery
  • Evaluate the market opportunities in terms of their customer value, business potential, technical feasibility, and product fit
  • Develop the product requirements and business cases used to prioritize and justify product investments
  • Partner with the IT organization to manage the product offering across its lifecycle
  • Lead the cross functional effort needed to define and launch new products
  • Serve as subject matter expert and/or lead large, cross-functional global teams in the definition and execution of the global product strategy
  • Develop and analyze products metrics
  • Provide ongoing Product Evangelism to ensure key influencers and stakeholders understand the value of the product and provide necessary support
  • Product Support, Product Management and/or product development experience of ecommerce, mobile or software products that have global distribution
  • Ability to work with software teams in support of the product lifecycle process
  • Excellent Project Management Skills
  • Quality Driven Management Experience or Six Sigma a plus
  • Keen ability to translate customer needs into product use cases
  • Strong technical and business acumen
  • Innovative, results-oriented, self-starter capable of coordinating numerous projects simultaneously in a fast-paced team environment
  • Exceptional written and verbal communication skills with ability to build rapport across all levels of the organization