Marketing, Senior Associate Resume Samples

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JL
J Lockman
Jermey
Lockman
295 Kyra Ridge
Phoenix
AZ
+1 (555) 999 7686
295 Kyra Ridge
Phoenix
AZ
Phone
p +1 (555) 999 7686
Experience Experience
02/2016 present
Los Angeles, CA
Base Marketing Senior Associate Manager
Los Angeles, CA
Base Marketing Senior Associate Manager
02/2016 present
Los Angeles, CA
Base Marketing Senior Associate Manager
02/2016 present
  • Lead the Prepaid Value/Top-up Programme aiming to maximise the prepaid value and achieve abone market ARPU performance in order to contribute to the revenue growth of Vodafone Turkey
  • Design and enrich new tracks contributing to top-up increase (welcome, retention, development, win-back and other), prepare BTL offers for the tracks, ensure flawless operationalization and make necessary changes when necessary
  • Prepare and track 1:1 ATL Top-up & Spend campaign roadmap and execution throughout the year
  • Prepare and track Top-up Thursdays weekly campaign roadmap and execution throughout the year
  • Drive the BTL Direct Marketing plan: Prepare the base marketing activities schedule / calendar in a consolidated plan, with all planned customer initiatives and activities for 3-5 year strategic, yearly and monthly plans and ensure the delivery of the plans on time
  • Top-up / Spend ratio
  • Define the rules for optimization of channels and define the right channel for each offer/productEffective stakeholder management of key business relationships. I.e. Segments, IT and Channel owners
10/2012 11/2015
San Francisco, CA
Online Ads Marketing Senior Associate
San Francisco, CA
Online Ads Marketing Senior Associate
10/2012 11/2015
San Francisco, CA
Online Ads Marketing Senior Associate
10/2012 11/2015
  • Track and review campaign performance and generate recommendations based on learnings, established best practices and competitive landscape
  • Maintain reporting on performance and individual test results
  • Manage multiple initiatives to completion under concurrent, rigorous deadlines in a fast-paced dynamic environment
  • Develop and maintain testing and optimization roadmaps
  • Drive online testing discipline and expansion / innovation
  • Stay up-to-date on the latest digital marketing trends and bring innovation and new thinking to the group
  • Act as a subject-matter expert with business unit counterparts and on cross functional projects
01/2009 05/2012
Philadelphia, PA
Marketing Senior Associate
Philadelphia, PA
Marketing Senior Associate
01/2009 05/2012
Philadelphia, PA
Marketing Senior Associate
01/2009 05/2012
  • Assist with project management of B2B and B2C storyline development, rollout and maintenance
  • Monitor the firm’s digital properties including 10 international websites and numerous microsites. Make ongoing edits to improve clarity, performance and brand reach
  • Manage quarterly and annual updates/enhancements to tools used by the field – both internal and external. Includes partnering with Creative Services and Compliance
  • Complete quarterly updates to two institutional client business plan templates used with all institutional clients; project manage annual enhancement process; work with compliance to get final templates approved and to maintain updates in the compliance system (CPRO)
  • Make recommendations to streamline content and increase process efficiency. Maintain inventory report and document processes and contacts related to updating content
  • Management of multi-channel marketing execution (from concept to delivery) including working across multi functional teams, such as: internal and external agencies on creative development and execution, print/production/fulfillment agencies (and/or liaison)
  • Partner across the organization to help build greater integration of our individual and our institutional offers and related content intended to help drive deeper adoption of our full offer in the market
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Baylor University
Bachelor’s Degree in Marketing
Skills Skills
  • Strong business writing
  • Excellent verbal and written communication skills
  • Ability to learn other platforms such as Microsoft eCRM
  • Able to project management multiple initiatives simultaneously
  • Strong interpersonal skills
  • Precise attention to detail
  • Ability and flexibility to travel to other Central Illinois RSM offices and to the corporate office in Chicago
  • Ability to work effectively with all levels of employees
  • Operate with a sense of urgency and independently prioritizes work plans and task to meet agreed upon time frames and objectives
  • Influences peers and internal clients to achieve objectives
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1

Marketing Senior Associate Resume Examples & Samples

  • Manage quarterly and annual updates/enhancements to tools used by the field – both internal and external. Includes partnering with Creative Services and Compliance
  • Complete quarterly updates to two institutional client business plan templates used with all institutional clients; project manage annual enhancement process; work with compliance to get final templates approved and to maintain updates in the compliance system (CPRO)
  • Maintain other client-ready templates and content that create consistency in look, messaging and voice for the field’s interactions with institutional clients and develop additional templates as needed
  • Coordinate with business partners as needed to manage periodic updates to web content on our secure (PlanFocus®) and public retirement plan sponsor websites and 40+ pieces of collateral, supporting all retirement plan market segments. Collateral is related to our Business to Business (B2B) and Business to Business to Customer (B2B2C) stories, the outcomes we support clients in achieving, the products and services we offer, strategies for client engagement and the support provided in helping clients manage their Fiduciary & Compliance responsibilities
  • Make recommendations to streamline content and increase process efficiency. Maintain inventory report and document processes and contacts related to updating content
  • Partner across the organization to help build greater integration of our individual and our institutional offers and related content intended to help drive deeper adoption of our full offer in the market
  • Includes building an understanding of both B2B and Business-to-Customer (B2C) offers and key players and helping facilitate alignment
  • Project manage and/or assist with project management of various initiatives including creating and documenting go-to-market and field readiness plans and helping to execute on those plans
  • Assist with project management of B2B and B2C storyline development, rollout and maintenance
  • Assist with field readiness plans for Brand and Retirement Readiness campaigns and help execute
  • Help concept, make recommendations and execute on better packaging of material for the field
  • Create and document repeatable processes and identify opportunities for continuous improvement
  • Bachelor’s Degree is required
  • Previous experience in a communications or marketing role is required
  • Previous experience managing projects is required
  • Strong PowerPoint, Word, Excel and Adobe Acrobat professional skills are preferred
  • Understanding of compliance process is preferred
  • Understanding of financial services and the audiences we serve is preferred
  • Strong understanding of institutional retirement plan business is preferred
  • Strong communication skills and easily builds relationships with all partners
2

Marketing Senior Associate Resume Examples & Samples

  • Management of multi-channel marketing execution (from concept to delivery) including working across multi functional teams, such as: internal and external agencies on creative development, execution, print/production/fulfillment agencies and liaison with Marketing & Operations areas to drive successful campaign execution
  • Manage campaigns to ensure initiatives are on-strategy, on time and within budget parameters, which may include requirements, timeline development and management of all phases of the campaign
  • Making recommendations for campaign improvement based on results and contributing innovative and creative ideas
  • Optimizing marketing campaigns to improve results, efficiencies and reduce costs
3

Marketing Senior Associate Resume Examples & Samples

  • Management of multi-channel (mail, email, online ads/landing pages, collateral, flyers,) marketing execution (from concept development to delivery) including working across multi-functional teams, such as
  • Strong knowledge of and 7 years of experience in direct marketing/project mgmt is required. Experience should include managing large-scale acquisition and customer management direct marketing programs including mail, email, online and leads
  • Knowledge of database marketing principles, segmentation, testing and results measurement
  • High energy and the ability to manage multiple initiatives simultaneously and work well under pressure and tight deadlines
  • Team player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and priorities
  • Creativity and innovation with a focus on constant improvement
4

Marketing Senior Associate Resume Examples & Samples

  • Managing campaigns both digital and print to ensure initiatives are on-strategy, on time and within budget parameters
  • Optimizing direct response marketing campaigns to improve results, create efficiencies and reduce costs
  • Management of multi-channel direct marketing execution (from concept development to delivery) including working across multi functional teams, such as
  • Strong knowledge of and 5-7 years experience in direct marketing is required
  • Digital marketing experience in both owned and paid media
  • Strong knowledge in the creative development of email, ads, landing pages
  • Consumer marketing experience; business to business marketing a plus
  • Managing large-scale acquisition and customer management direct marketing programs including mail, email, online and telephone
  • Agency/vendor management
  • Specific experience in financial services including debit or credit marketing and/or agency-side experience is a plus
  • 4-year college degree preferred
  • Ability to think strategically, but willingness to "roll up your sleeves" and manage the details of direct marketing project execution
5

Marketing Senior Associate Resume Examples & Samples

  • 4+ years of credit card marketing with preferably relationship management experience
  • Strong leader with extensive experience in marketing and developing compelling consumer value propositions
  • Expertise in customer-focused consumer marketing
  • Very strong project management, communication, multi-tasking, innovation, and leadership skills
  • Ability to think analytically and strategically while managing multiple tactical priorities
  • Demonstrated ability to collaboratively lead and influence cross-functional internal /external teams
  • Demonstrated ability to manage complexity, solve problems creatively, and deal with ambiguity
  • Strong presentation skills with an aptitude for condensing complex concepts into efficient summaries
  • BA/BS degree or equivalent experience required; MBA is a plus
6

Marketing Senior Associate Resume Examples & Samples

  • Partner operations and business integration, including partner payments, file delivery, contract analysis and strategic partner initiatives. File managing includes: RELMS, Club passes, Customer 360, First Assist and EMV
  • Manage daily, weekly, monthly and quarterly exception reporting on multiple file sharing platforms; quickly resolve exceptions with support from various Chase teams
  • Work alongside Chicago based United team members on all related projects
  • Performance reporting and marketing campaign analytics
  • Execute ad hoc requests to troubleshoot customer experience issues
  • Support CMS Marketing Manager in resolving systemic cardmember issues resulting from systems outages or irregularities
  • Identify data driven insights to drive business and marketing strategies for the United co-brand, including growth strategies, investment cases, marketing decisioning and risk analysis
  • Develop and execute ECM servicing communication including CIT and benefit enhancements
  • Strong analytical, interpretive and problem solving skills with the ability to interpret large amounts of data and its impact on marketing, operational and financial areas
  • Strategic and marketing insight and ability to identify process and communications opportunities
  • Programming knowledge and understanding in both SAS and SQL, Operating system experience with UNIX and relational database knowledge such as ORACLE/TERADATA
  • Ability to handle multiple projects at the same time, with the ability to implement change in a fast-paced environment
  • Bachelor's degree required, Master's degree in economics, finance, business, or other quantitative field preferred
  • 5+ years of analytical and/or financial experience
7

Marketing Senior Associate Resume Examples & Samples

  • BA or BS degree at a minimum
  • 5-7 years of marketing experience, with experience in digital marketing
  • Ability to work and succeed in a team environment
  • Strong experience managing vendors and partners
  • Strong presentation and communication skills
  • Financial services industry experience a plus, but not required
8

Marketing Senior Associate Resume Examples & Samples

  • Support the Customer Marketing team’s control initiatives by leading the completion of critical marketing related action plans as needed
  • Excellent communication, influencing, and creative problem solving skills
  • Results oriented self-starter effective at prioritizing and managing multiple initiatives concurrently
  • Skilled at identifying process and communications improvements
  • Familiarity with how to navigate through the marketing organization to ensure key communications are prioritized and executed as intended
  • High energy team player who thrives in a dynamic and matrixed environment
9

Marketing Senior Associate Resume Examples & Samples

  • Develop creative ways to present material in a graphically pleasing and impactful manner
  • Work with innovative ways to market JLL properties, both for presentation and for on-going routine marketing
  • Assist with development of sales presentation materials needed to win and service accounts, in all areas of real estate; for tenant rep, industrial, the investor business and other service lines as required
  • Utilize an array of traditional, digital and social media platforms to support local objectives
  • Work with a variety of databases, including historic experience, CRM, and prospecting databases
  • Assist with responding to requests for proposals
  • Contribute to planning internal events, trade shows and registration, and local charitable activities
  • Related bachelor’s degree or equivalent knowledge
  • 3+ years directly related work experience
  • Strong graphic design skills
  • Strong digital skills with ability to master new technologies
  • Video editing a plus
  • Commercial real estate experience a strong plus
10

Marketing Senior Associate Resume Examples & Samples

  • Work with the business units to craft Marketing communications that meet the needs of a particular campaign or project
  • Create a clear and actionable message by using the Voice of Chase style guide
  • Support all Marketing efforts through work with internal and external creative agencies
  • Create, write and edit communications across all marketing channels, including digital, direct mail, e-mail, and dealer communications
  • Adhere to Chase Auto Finance style guide and Manufacturer requirements
  • Knowledge of legal and regulatory requirements for marketing offers
  • Bachelor's degree in communications field
  • 10 plus years in developing content for marketing programs
  • Excellent verbal and written communication skills; must be an outstanding writer, proof reader, and copy editor with versatility in writing formats
  • Experience with creative content and working with creative agencies
  • Highly organized, adaptable, self-directed individual
  • Experience in or knowledge of Auto Finance
11

Marketing Senior Associate Resume Examples & Samples

  • Develop and support strategic marketing plans and initiatives to support business goals
  • Requires frequent interaction and engagement with business line leadership and sales management
  • Content management and collateral development to ensure brand adherence and optimal client engagement across all channels
  • Collaborate with the various functional areas of Commercial Banking Marketing to manage projects, campaigns, new collateral material, advertising, and sponsorships
  • Work with the Creative Services team and marketing agencies to create and execute advertisements and other client-facing marketing materials (collateral, direct mail, sales support content)
  • Work with the Communications team on internal and external communications
  • Provide tactical and strategic support of the projects and programs led by the Senior Marketing Manager and Commercial Banking Marketing Managers
  • Maintain marketing budget tracking and metrics
  • Manage local and region print advertising
  • Vendor and external partner management
12

Marketing Senior Associate Marriott Cobrand Portfolio Marketing Resume Examples & Samples

  • Manage acquisition budget & investment to deliver account growth year over year
  • Define strategies across all marketing channels including mobile, digital, and on-property acquisition
  • Engage internal and external stakeholders across the business to execute against strategies and achieve vintage performance targets
  • Work with Marriott International to develop innovative acquisition marketing plans for the co-brand cards; develop the marketing drive calendar
  • Define go-to market strategy including targeting and universe management, channel and offer optimization, positioning
  • Own and manage product marketing claims
  • Coordinate with Portfolio & Customer Experience team to ensure products are consistently messaged across the customer lifecycle
  • Obtain customer insights through customer listening to drive marketing hypotheses and acquisitions strategy development
  • 5+ years relevant experience
  • Customer focused with ability to creatively turn insights into action
  • Cobrand acquisition marketing/execution experience preferred
  • Excellent oral, written communication, and presentation skills
  • Demonstrated leadership, influencing, and creative problem solving skills
  • Experience successfully leading and working on projects that impact diverse stakeholders
  • Results focused self-starter effective at prioritizing and managing multiple initiatives concurrently
  • Ability to work in a fast-paced, dynamic, matrixed environment requiring flexibility and the ability balance tactical deliverables with strategic thinking
13

Global Digital & Integrated Marketing Senior Associate Resume Examples & Samples

  • Collaborate with member firm marketing professionals to ensure Deloitte Tax & Legal is positioning itself consistently as a global network and service provider, with local expertise
  • Support multiple integrated global marketing campaigns with tasks including development of market messaging, marketing content (digital, print, social, video, etc.) and materials & communications to aid with local execution
  • Engage and support stakeholder network of local marketers to drive adoption and effective local execution of global campaigns
  • Write social media content for Twitter, LinkedIn, etc., track and analyse metrics, develop practices to drive traffic to Deloitte.com and increase engagement with Deloitte Tax & Legal content on social platforms
  • Draft web copy, working with technical content manager to ensure Deloitte Tax & Legal maintains an optimized web presence and alignment of the online presentation of the Deloitte global network across countries
  • Write media releases and work with the Global Tax & Legal Clients, Markets and Industry team on standard proposal response language detailing Deloitte’s external awards and market recognition for Deloitte’s work, capabilities and experience in the Tax & Legal space
  • Engage appropriate firm resources to ensure integrated program approach
  • Assist the Global Tax & Legal Communications team with tasks around Deloitte Tax & Legal Marketing presence on the Deloitte Resources intranet site
  • Support and manage other assigned global marketing projects as requested
  • Infrequent travel may be required (2 – 3 times per year)
  • Bachelor’s degree in Marketing, Communications, Public Relations or related discipline required
  • Minimum of three years’ experience in a marketing, communications public relations or related role
  • This role requires strong project management, writing, editing and interpersonal communication skills
  • Experience with social media, digital campaigns and channel management
  • The ideal candidate will be extremely detail oriented, a proactive and independent problem solver, be able to build strong virtual networks and relationships, work with colleagues across many cultures and have a strong collaborative mindset
  • Strong time management skills with the ability to balance competing priorities, manage stakeholder expectations and proactively communicate this where necessary
  • Ability to listen actively, communicate and understand the needs of individuals at all organizational levels
  • Ability to work independently with minimal day-to-day supervision
  • An understanding of the complexities surrounding collaboration in a global matrix organization preferred
  • Experience gained at a professional services or law firm either directly or via an agency strongly preferred
  • Experience working with resources or teams virtually in a global environment preferred
14

Marketing, Senior Associate Resume Examples & Samples

  • Strong business writing
  • Understanding of key industries that are core target markets of the firm
  • Ability to learn other platforms such as Microsoft eCRM
  • Minimum 3 years marketing experience with a preference for experience in a professional services or similar organization
  • Able to project management multiple initiatives simultaneously
  • Ability to work effectively with all levels of employees
  • Ability and flexibility to travel to other Central Illinois RSM offices and to the corporate office in Chicago
  • Influences peers and internal clients to achieve objectives
  • Operate with a sense of urgency and independently prioritizes work plans and task to meet agreed upon time frames and objectives
  • Precise attention to detail
15

Product Marketing Senior Associate Resume Examples & Samples

  • Experience/familiarity with business processes like sales, finance, operations, marketing, and customer support
  • Experience with enterprise software including CRM, Finance, and homegrown applications
  • Proven speaker in front of hundreds to thousands, including to global audiences
  • Proven creative thinker that independently generates and execute on innovative marketing ideas
  • Significant experience working with direct distribution teams and channel partners
  • Hands-on ability to create a range of marketing assets (incl viral on-message product demo videos, sharp succinct slide pitch-decks)
  • Demonstrated ability in launching and growing hit products
16

Marketing Senior Associate Resume Examples & Samples

  • Originate, develop and execute creative, strategic marketing programs and plans that directly align to business goals and reflect input from key stakeholders
  • Evaluate marketing requests made by managing directors within the practice to determine whether they align with firm/business strategy and recommend alternative approaches as appropriate
  • Deliver marketing results against a managed budget, measure and report on return on investment for all marketing activities and adjust tactics accordingly after analysis of key performance metrics
  • Perform market, client and competitive analysis to understand the business environment, and originate marketing campaigns that are reflective of current trends and service opportunities
17

Marketing Senior Associate Resume Examples & Samples

  • Event management experience required
  • Experience working in a professional services firm, such as an accounting or law firm, preferred
  • 4+ years of experience
  • Ability to use Excel, Word, and PowerPoint
  • Ability to learn other platforms such as Salesforce.com
18

Marketing Senior Associate Resume Examples & Samples

  • Collaborate with business unit counterparts to establish new online account marketing goals and develop strategic and tactical plans to achieve them
  • Drive online testing discipline and expansion / innovation
  • Act as a subject-matter expert with business unit counterparts and on cross functional projects
  • Stay up-to-date on the latest digital marketing trends and bring innovation and new thinking to the group
  • Develop and maintain testing and optimization roadmaps for card acquisitions marketing on Chase properties (Chase.com, Chase card Marketplace, etc.)
  • Coordinate and execute site enhancements and tests with internal Chase teams and third party vendors
  • Maintain reporting on site performance and individual test results
19

Marketing Senior Associate Resume Examples & Samples

  • Delivers a consistent experience which exemplifies the JPMorgan Chase & Co. brand and core values at all levels
  • Ability to think strategically providing input and recommendations to business according to the identified goals and objectives
  • Ability to manage budget
  • Manage the event from inception to completion leveraging the established risk and controls process
  • Manage all aspects of events including but not limited to: internal consulting, concept proposal development, communications, site selection, vendor negotiation, contract administration (including controlling risks associated with attrition and cancellation), hotel management, total logistics coordination (menus, setup, decor, audio visual), input on graphic design and website development, registration management, coordination of speakers, marketing collateral, giveaways, entertainment, activities, and travel staff
  • Ability to plan events that can range from 50 to 700 people, with various degrees of complexity
  • Ability to lead team working on an event and direct many facets at one time
  • Interact effectively with Firm’s senior management, middle management and customers
  • Prefer a minimum 3 years Marketing/Communications experience with a strong Corporate Events background
  • Project management, time management, multi-tasking, ability to set priorities and communication skills a necessity
  • Demonstrates a high level of judgment and ability to respond quickly to changing situations
  • Must also be detailed-oriented, show initiative and work effectively as a team member
  • Strong verbal and written communications skills, interpersonal and customer service skills
  • Self-motivated, self-starting, team driven, and a strategic thinker
  • Ability to handle stressful or difficult situations diplomatically
  • Knowledge of business processes and procedures
  • Ability to work extended hours which may include evening and/or weekend event support, with travel to off-site locations (25% - 50%)
  • Proficient in Microsoft Office suite including Excel, Word, PowerPoint and Outlook
20

Marketing Senior Associate Resume Examples & Samples

  • Manage day-to-day efforts to ensure smooth & efficient website updates including production updates, trafficking assets, code changes, and collaborating on new initiatives
  • Build and publish content while following process and meeting timelines
  • Troubleshooting and resolving cross-browser and cross-platform support issues
  • Collaborating with marketing, digital strategy and designers to ensure design quality and consistency of web pages
  • Set up, QA and publish all site content
  • Assist with requirements definition, specifications, design, development and timelines for key initiatives
  • Collaborate on project management of key initiatives as needed
  • Collaborate on art direction to produce cross-browser, cross-platform concepts that adhere to best practices and brand standards
  • Develop digital campaigns that meet strategic, business and branding objectives
  • Collaborate with Copywriter, Program Manager, Platform Manager, Creative Services, Marketing, Sales, Developers Legal and Compliance
  • Remain current with the latest digital design trends and tools
  • Undergraduate degree or equivalent work experience required
  • Minimum of 4 years of work experience (creative agency, marketing for premium or luxury experience preferred) that includes web design, HTML and CSS programming experience
  • Experience working with Content Management Systems
  • Experience with modern web frameworks, particularly Bootstrap
  • Experience in Abode Photoshop, Adobe Illustrator, and Dreamweaver required
  • Cross-platform OS knowledge – Android / iOS experience preferred
  • Excellent client-facing and presentation skills required
  • Ability to organize and prioritize workload for the team
21

Marketing Senior Associate Resume Examples & Samples

  • Partner with internal Strategic Alliance teams and Corporate Development to establish contractual marketing commitments for key merchant partners
  • Creation, execution and tracking of out-of-the box marketing plans for Chase Pay and cornerstone merchant partners
  • Work with creative agencies, and other internal marketing teams to deliver an integrated marketing plan that includes direct-to-customer, advertising, public relations, and in-store merchandising tactics
  • Develop launch support strategies working closely with operational readiness and online servicing teams to ensure excellent advisor and customer experiences
  • Discover insights on needs and wants around loyalty through customer and market research
  • Prepare and present insights and development work to senior management within Card Services
  • 5+ years related experience in Marketing and Communications, preferably in the credit card industry
22

Base Marketing Senior Associate Manager Resume Examples & Samples

  • Lead the Prepaid Value/Top-up Programme aiming to maximise the prepaid value and achieve abone market ARPU performance in order to contribute to the revenue growth of Vodafone Turkey
  • Design and enrich new tracks contributing to top-up increase (welcome, retention, development, win-back and other), prepare BTL offers for the tracks, ensure flawless operationalization and make necessary changes when necessary
  • Prepare and track 1:1 ATL Top-up & Spend campaign roadmap and execution throughout the year
  • Prepare and track Top-up Thursdays weekly campaign roadmap and execution throughout the year
  • Drive the BTL Direct Marketing plan: Prepare the base marketing activities schedule / calendar in a consolidated plan, with all planned customer initiatives and activities for 3-5 year strategic, yearly and monthly plans and ensure the delivery of the plans on time
  • Align and prioritize the activities in accordance with the commercial benefit, strategic priorities and customer experience impact of the proposed activities and changes
  • Define the rules for optimization of channels and define the right channel for each offer/productEffective stakeholder management of key business relationships. I.e. Segments, IT and Channel owners
23

Marketing Senior Associate Resume Examples & Samples

  • Work with the business units to craft Servicing communications that meet the needs of a particular campaign or project
  • Support all Servicing efforts through work with internal and external creative agencies
  • Create, write and edit communications across all Servicing communication channels, including web, direct mail, e-mail, and statements
  • Adhere to Chase specifications and requirements given for each channel
  • Manage small projects through the creative and approval process
  • 10 plus years in developing content regarding the customer experience
  • Excellent verbal and written communication skills; must be an outstanding writer, proofreader, and copy editor with versatility in writing formats
  • Experience in or knowledge of Mortgage preferred
24

Integrated Marketing Senior Associate Resume Examples & Samples

  • Experience managing marketing programs and campaigns across multiple channels, especially in a Lead Generation capacity
  • Comfortable with high levels of ambiguity while also optimizing new and existing initiatives
  • Understand what motivates our audience and translate those motivation into stories and messages to reach people at the right time
  • Ability to manage multiple campaigns simultaneously while effectively communicating across all marketing channels
  • Focus on using data to inform marketing decisions
25

Marketing Senior Associate Resume Examples & Samples

  • Merchant partnerships that deliver value to our customers and drive business outcomes
  • New vendor relationships with marketing technology companies that can provide us new ways to get in front of consumers
  • Content production and distribution programs with innovative / disruptive platforms and brands
  • Partner with key stakeholders to track and enhance opportunities with existing and emerging partners
  • Support the end-to-end business development process
  • Manage the contracting and on-boarding of new vendors
  • Help facilitate and coordinate partner meetings to ensure that all teams are prepped and prepared to ensure high value engagements
  • Identify and drive process improvements to make it easier to onboard new vendors and get content / offers into market faster
  • 5+ years of marketing, communications, business development or related experience
  • Strong understanding of consumer trends, digital marketing and emerging technologies
  • Hands-on experience executing customer-centric projects, including customer acquisition / engagement, brand management or event marketing campaigns
  • Proven ability to think strategically and analytically to drive solid results to grow the business
  • Problem solver with strong project management skills and the ability to prioritize and manage multiple priorities with an appropriate sense of urgency
  • Outstanding interpersonal skills. Ability to work both independently and in concert with others on the team and in the business to achieve results
  • Ability to develop strong working relationships with cross-functional teams and partners outside of JPMorgan Chase
  • Must be forward-thinking, proactive and customer-obsessed
  • Strong verbal and written communication skills; High-level proficiency in Excel and PowerPoint with the ability to tell stories with data and insights
26

Account Marketing Senior Associate Resume Examples & Samples

  • Agent of Change – Driving and leading change within Grant Thornton’s Marketing and Sales (M&S) organization, keeping a positive attitude and working closely with the teams to make their ABM and overall M&S efforts successful
  • National Campaign Execution – Ensure the effective execution of national marketing campaigns and programs direct to the account level. The regional marketing team is the primary engagement channel for national marketing programs focused on the development of brand building and revenue-enhancing programs. The senior associate plays an important role in major campaign execution, event planning and execution, and industry and service line marketing efforts as aligned by the RML
  • Help Build the Regional Marketing Team’s Culture – Actively participate in regular team meetings and build a culture of collaboration, innovation and creativity
  • Communication – Participates and plays an active role in regular meetings to share best practices, information, problem solving, etc., with other team members. The senior associate is expected to be a generator of best practices that can serve as a model for other members of the team
  • 5 plus years of marketing experience; account marketing experience a plus
27

Online Ads Marketing Senior Associate Resume Examples & Samples

  • Collaborate with business unit counterparts to establish new online account marketing goals and develop strategic and tactical plans to achieve them through the online ads channel
  • Develop and maintain testing and optimization roadmaps
  • Maintain reporting on performance and individual test results
  • 4+ years of marketing experience, preferably in the online ads channel for the credit card industry
  • Strong analytical, process reengineering and problem solving skills
  • Ability to tailor a dialog based upon the audience and depth of discussion
28

Geograhy Marketing Senior Associate Resume Examples & Samples

  • Utilizing knowledge of key business issues our clients are facing and aligning our go-to-market strategy and point-of-view(s) around those issues
  • Familiarity with competitive and market research to understand client issues, marketing dynamics and competitive strategies; and
  • Assisting in the execution of marketing tactics across a wide variety of functional areas of marketing (corporate responsibility, hospitality, events, PR and alumni initiatives)
  • Participating in on-going marketing strategy and driving change by collaborating with other marketing and sales professionals
  • Leveraging strong written and verbal skills to develop and edit internal communications,integrated content as well as effectively communicate marketing initiatives to stakeholders
29

Marketing Senior Associate Resume Examples & Samples

  • 5 or more years of marketing experience
  • Experience supporting sales teams is preferred
  • Superior customer service ethic and positive attitude are essential
  • Marketing communications / program management experience required
  • Superior oral and written communication skills required
  • Self-starter, strong time management, prioritization, and organizational skills required
  • Strong project management skills to take projects from initial request through to implementation
  • Mortgage industry and product knowledge strongly preferred
  • Exceptional computer skills, especially Excel
30

Marketing Senior Associate Resume Examples & Samples

  • Work closely with the Acquisitions center of excellence, Finance and Analytics team to execute strategies and campaigns to drive new account growth and profitability
  • Support initiatives that drive higher Chase.com enrollment, paperless and self-service initiatives
  • Partner with Pricing and Risk teams to manage portfolio pricing initiatives
  • Manage the acquisitions budget with focus on new account growth tactics
  • 5+ years of marketing experience with P&L responsibilities, marketing and operations experience a plus
  • Credit Card experience preferred
31

Marketing Senior Associate Resume Examples & Samples

  • Bachelor's degree in marketing, communications or related field
  • 3-5 years of marketing or related area experience
  • Strong technology skills, including familiarity with social media
  • Demonstrated understanding of Marketing
32

Marketing Senior Associate Resume Examples & Samples

  • Collaboration with marketing managers & directors to identify opportunities, campaign strategy and the framework for measurement and reporting
  • Management of multi-channel marketing execution (from concept to delivery) including working across multi functional teams, such as: internal and external agencies on creative development and execution, print/production/fulfillment agencies (and/or liaison)
  • Manage campaigns to ensure initiatives are on-strategy, on time and within budget parameters
  • Strong banking knowledge/auto industry knowledge a plus
  • Campaign management/project/Communication management experience is require
  • 3-5 years of Managing acquisition and customer management direct marketing programs including mail, email, online and social media forums
  • Social media/digital expertise
  • Specific experience in financial services, auto industry and/or agency-side experience is a plus
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Marketing Senior Associate Resume Examples & Samples

  • 5+ years of marketing experience, preferably in the credit card industry
  • Strong Project/Program management skills and ability to execute across complex, matrixed environments
  • Ability to express ideas in a confident, clear and compelling way
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Marketing Senior Associate Resume Examples & Samples

  • Manage and drive updates and larger scale redesign efforts for the CB product and experience pages within the Chase.com and Chase Mobile App
  • Help migrate classic pages onto the new CPO platform, elevating them into more current, consumer focused pages
  • Support VP of Owned Platforms in evaluating the Consumer Bank navigation and user flow experience within .com/app and drive optimization, new flows, page creation/sunset, and ensure optimal user experience, flow and content for business results
  • Partner with LOB and Corporate analytics to define and manage platform KPIs and optimization for all initiatives
  • Help prepare presentations and other documents to inform and educate CB on key learnings, best practices and innovation opportunities for CB digital marketing on owned platforms. Help lead information sharing sessions
  • Document Consumer Bank owned media consolidated calendar of activities
  • Help prepare presentations and other training documents to share new platform features, functionalities and standards that are specific to CB needs. Help lead information sharing sessions
  • Educate on best-in-class experiences common on owned properties
  • Provide team education on changes and updates of our owned properties
  • 3-5 years managing digital marketing efforts
  • Critical thinking skills, coupled with a creativity and innovation focus
  • Creativity and innovation focus with an eye on constant, measured improvements
  • Proven ability to take lead initiatives, influence others, and deliver consistent results
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Marketing Senior Associate Resume Examples & Samples

  • File and maintain documentation on processed forms and all supporting documentation to ensure compliance with Amgen SOPs
  • Strong coordination skills and the ability to navigate through the cross-functional matrix
  • Tracking, follow-up and proven skills at completing complex projects on time and with no errors is critical
  • Excellent oral and written communication is key for maintaining good relations with our internal and external partners
  • Ability to work with compliance and MAC and understand how to submit materials for MAC review
  • Ability to work with budget coordinator to understand how to track finances for sponsorships
  • Ability to work with SAP
  • Ability to track in Excel the progress of sponsorships; ability to create clear and concise power point slides
  • Ability to assist in keeping track of meetings planned for major congresses, pull together required elements and track them with a vendor
  • Ability to work with the third party entities on walk events and coordinate with the field sales team
  • Ability to prepare essential promotional materials and templates
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Marketing Senior Associate Resume Examples & Samples

  • Help manage the firm’s marketing automation platform (Eloqua) for email campaigns/reporting, website tracking and A/B tests. Provide technical expertise in the development and execution of email marketing campaigns
  • Monitor the firm’s digital properties including 10 international websites and numerous microsites. Make ongoing edits to improve clarity, performance and brand reach
  • Assist with the re-launch of the firm’s websites, helping to apply the new design template to existing web pages
  • Help manage the firm’s search engine marketing program, including coordinating input from external partners and business unit marketers. Execute A/B tests and continuously refine targeted keyword lists