Associate Director, Marketing Resume Samples

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ND
N Dibbert
Neil
Dibbert
163 Marcellus Port
Phoenix
AZ
163 Marcellus Port
Phoenix
AZ
Experience Experience
01/2014 – present
Phoenix, AZ
Associate Director, Marketing Sciences
Phoenix, AZ
Associate Director, Marketing Sciences
01/2014 – present
Phoenix, AZ
Associate Director, Marketing Sciences
01/2014 – present
  • Provide input on work schedules, project approach, scope and estimate development
  • Assist the Group Director of Performance Marketing in defining and evangelizing performance measurement as a core competency of POSSIBLE
  • Assist the Group Director ofPerformance Marketing in defining and evangelizing performance measurement as a core competency of POSSIBLE
  • Grow, manage, and mentor a team of Sr. Analysts
  • Providing thought leadership of ad-tech and measurement technologies
  • Working knowledge of marketing research and top web analytics software, tools, and methodologies
  • Identifying opportunities to continuously improve processes
06/2007 – 08/2013
Detroit, MI
Associate Director, Marketing
Detroit, MI
Associate Director, Marketing
06/2007 – 08/2013
Detroit, MI
Associate Director, Marketing
06/2007 – 08/2013
  • Helps to develop, execute and/or provide service management of marketing objectives
  • Assist the AVP, Customer Relationship Management to develop initiatives by applying models developed by Analytics Team
  • Assist in the development, management and monitoring of product forecasts and brand expense budget
  • Works with Director of Marketing and Communications in development and management of marketing budget
  • Marketing Strategy:Work with our partners to create a strong marketing campaign that is engaging fans, raising visibility and driving commercial results
  • Helps to provide oversight on the planning, implementation, development and or servicing of new marketing ideas for Academic Partners & internal teams
  • Develop and execute lead generation and pipeline acceleration campaigns / activities
02/2005 – 05/2007
Chicago, IL
Associate Director Marketing
Chicago, IL
Associate Director Marketing
02/2005 – 05/2007
Chicago, IL
Associate Director Marketing
02/2005 – 05/2007
  • Reviews work performed by others and provides recommendations for improvement
  • Develop and deliver presentations for management and internal and external audiences including senior management
  • Work collaboratively with Network Services and Duke LifePoint leadership to maximize support for marketing initiatives
  • Develops and executes annual marketing plans including action plan and associated marketing budget (including order processing from PRF to invoice validation)
  • Manage promotional budgets, and develop metrics to measure ROI
  • Develop and implement channel specific strategies and plans including digital and Relationship Management
  • Provide an environment that fosters learning, open communication and teamwork to maintain and expand capabilities
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Kennesaw State University
Bachelor’s Degree in Marketing
Skills Skills
  • Attention to detail while being able to understand the big picture
  • Ability to produce in-depth writing assignments clearly and consistently and with high quality, often under extremely tight timelines
  • Strong collaboration and the ability to work well with others across all business areas
  • Ability to work well under pressure and meet tight deadlines with a quality product and on budget
  • Ability to understand, analyze, and drive appropriate market research to inform strategic decision-making
  • Flexibility, ability to work under tight timelines
  • Good humor, positive and passionate approach to work
  • Strong analytical and problem solving skills
  • Excellent verbal and written communication skills
  • Demonstrated business maturity and professionalism
Create a Resume
1

Associate Director, Marketing Resume Examples & Samples

  • 5-7 years of brand management/marketing experience, including prior P&L responsibility and working with third party licensors
  • Home Entertainment and/or Consumer Packaged Goods experience
  • Strong understanding of digital transactional business
  • Must be innovative and always consider both digital transactional and marketing opportunities
  • Analytical skills, demonstrating an ability to recommend and implement business opportunities
  • Attention to detail while being able to understand the big picture
2

Trade Marketing Associate Director Marketing Resume Examples & Samples

  • Actively develop and maintain a marketing strategy and calendar of activities for each platform and vertical. Identify strategic and tactical opportunities that align with the broader business plan, deliver ROI, and grow Bloomberg's stature in the market
  • Build out breakthrough positioning, messaging and global campaigns for new and existing products, ensuring messaging is region-appropriate and delivery is timely and of exceptional quality. Executions include TV, print, digital, experiential, event, guerrilla, social
  • Possess an intimate understanding of the unique Bloomberg audience, leveraging behavioural and attitudinal data to drive consumption
  • Own, evangelize and protect every facet of the Bloomberg brand in the market place - logo development and protection, architecture and messaging, creative expression
  • Lead agency relationships across creative, media, digital, event and experiential - guiding our partners in the creation of idea-led innovative experiences for our consumer and trade audiences
  • Drive unity across functions within Bloomberg Media, (across sales, editorial, PR, product and corporate) to ensure all teams are maximising potential in the market
  • Be the knowledge source for new trends in the media space and marketing approaches by continually monitoring competitors and their strategies - then translating this understanding into new marketing ideas and programs for our business
  • Articulate marketing goals and metrics for success for each program, utilizing data points across the organization
  • Foster relationships and work closely with regional marketing teams to help bring the global concept to life in a meaningful way in the local market. Be a point person for regional teams into the global marketing organization, helping to align campaigns and teams across the globe
  • Maintain and reconcile campaign budget, process invoices, working tightly with Finance teams
  • Accomplished marketer. Bachelor's degree minimum; MBA degree strongly preferred
  • 5+ years overall recent/relevant experience
  • Proven track record of delivering results from marketing strategy
  • Ability to understand and leverage data and trends for marketing opportunities
  • Superior communication skills, including writing, editing and verbal articulation
  • Strong project management and experience with managing multiple large, multi-channel campaigns against tight deadlines
  • Keen attention to detail, exceptional organizational skills and a pragmatic approach to problem solving
  • Outstanding interpersonal skills and team player orientation: a proven ability to lead and work across different audiences, geographies, personalities and experience levels, bringing them together around a common goal and approach for achieving that goal
  • Thrives in a fast paced, team environment and able manage a high volume of projects under tight deadlines using own initiative and setting priorities
  • A positive attitude and a willingness to learn and develop within the role
3

Associate Director, Marketing Resume Examples & Samples

  • Collaborates with Marketing Director and other department team leaders to develop and implement integrated marketing and communications plan aimed at enhancing the SF Ballet brand, and achieving institutional revenue and audience development goals (retention and new audience development). This includes brand strategy, market research, segmentation, targeting, positioning, goal setting, pricing and revenue projections, campaign strategy, messaging, and creative. Oversees regular evaluation efforts and uses data to inform strategy and tactical plans
  • Oversees all marketing activities of the institution including development, production, scheduling and distribution of all advertising: digital (display, search, and social media), broadcast, print, and outdoor; direct marketing (direct mail, email, telemarketing), sale promotions, audience development strategies, and event marketing. Oversees contract media buyer and digital advertising agency. Manages copywriting, design concepts, art direction, and editing, scripting, scheduling, and producing/trafficking for all advertising and printed materials. Supervises in-house graphics services
  • Plans and implements the production of all SF Ballet print publications: program books, Season Guide, Backstage magazine and Look Book
  • Creates editorial calendar, and oversees content development in alignment with institutional messaging and audience engagement goals, ensuring a high-quality product. Is the primary liaison with program book publisher ensuring that book designs are delivered in a timely fashion; establishes print quantities and oversees delivery of printed programs to the venue
  • Works with Director of Marketing and Communications in development and management of marketing budget
  • Serves as a department leader; acts as a liaison between the marketing department and other areas of the Association; hires and directly supervises the Senior Manager of Marketing and Sales, Marketing and Promotions Manager, and Graphic Designer, as well as contract writers, copywriters, editors, and designers
  • Performs other duties as required or assigned by the Director of Marketing and Communications
  • Master’s degree in business (marketing emphasis), communications, or arts administration or equivalent combination of academic and management experience
  • Minimum 5 years management experience in a related field with demonstrated track record in brand marketing, digital strategy, editorial management and publishing, advertising, direct marketing, sales, and print production
  • Superior editorial writing, copywriting, and editing skills required
  • Not-for-profit arts related experience and knowledge of dance and/or music preferred
  • Experience supervising staff and directing outside vendors essential
4

Associate Director, Marketing Embanet Resume Examples & Samples

  • A Bachelor’s degree in marketing, business administration or related field, MBA preferred
  • 5+ years of experience in marketing, including experience in account management/direction/planning, strategic marketing planning and direct marketing - online and offline
  • 3+ years of leading/managing a team of at least a team (2+) of direct reports
  • Outstanding project/time management and communication (verbal and written) skills are a must
  • Strategic development and marketing planning orientation
  • The ability to envision the implementation and measurement of strategy effectiveness
  • Ability to engage in productive innovation development, bring new solutions to challenges
  • Ability to analyze and work with numbers (analytics, budgets), particularly as it relates to direct response reporting and analysis
  • Excellent leadership and management skills, focused on developing team members
  • Good working knowledge of a variety of online and direct marketing strategies and tactics
  • Ability to engage in strategic/account planning and develop and apply in-depth product knowledge
  • Eagerness to learn, willingness to develop, desire to support team, department and organizational development
  • Strong team player with excellent and proven inter-personnel skills
  • Willing to work extended hours when required
  • Ability to anticipate and provide prompt resolution on issues
  • Proactive, solutions oriented and focused on business objectives
  • Focused on quality and delivery of results
  • Ability to develop efficient and effective communication strategies for engaging internal and external stakeholders
  • High attention to detail and administration
  • Proficient in MS Office – special emphasis on Excel, PowerPoint and Word (required to create effective reports)
  • Strong relationship building skills, ability to develop strong cross functional working relationships
  • High level of professional business acumen
  • Responsible for managing a team of Marketing Managers
5

Associate Director Marketing Resume Examples & Samples

  • A demonstrable understanding of how creative advertising, digital, media, promotions, and publicity all fit together to launch movies
  • Experience working in Asia Pacific ideal
  • Experience of launching major studio movies as well as specialized features a bonus
  • Ability to deliver in short lead times and able to balance multiple projects at the same time
  • Ability to motivate a team of peers with ideas to achieve a common goal
  • Strong computer literacy skills
  • A love of movies
  • Ability to communicate in other Asian languages a plus
  • University degree educated
  • A minimum of 10 years experience working at a Marketing Manager level preferably in film or entertainment
6

Associate Director, Marketing Services Resume Examples & Samples

  • Create ad sales media, and demographic stories marketing materials; visually and verbally
  • Develop and advise on design concepts, graphics and layouts for all marketing materials
  • Communicate branding content ad sales and trade; linear, digital, social, OTG, packaging
  • Graphic design for in house needs; custom deck, one sheets, email blasts
  • Develop materials to educate on new media trends
  • Manage projects and develop content for ad sales resource library
7

Associate Director, Marketing Services Resume Examples & Samples

  • 5-7 years of experience working within ad sales, ad sales marketing, media, media agency, and graphic design in the industry is preferred
  • Typographic Design, Image Manipulation
  • Must be proficient in Mac & Win OS, Adobe Creative Cloud, Microsoft office, Photoshop, Editorial lay out & Design, Package and Prod Design
  • Maintain a working knowledge of elements, terms, and processes related to ad sales and media marketing
  • Ability to perform strategically and collaborate and manage efficiently in a team environment
  • Must have a strong understanding of social media and specific platforms
8

Associate Director, Marketing Resume Examples & Samples

  • Independently organize, lead, run, manage and implement marketing campaigns
  • Conceive, drive, and execute marketing ideas in order to increase client awareness of our Analysts and the content they produce
  • Help drive the launch of a new video department to provide an additional channel to disseminate content
  • A go to player to help drive and implement activities as needed in order to help transform the division
9

Associate Director, Marketing Operations Resume Examples & Samples

  • Define, pilot, and rapidly iterate notification channel marketing operations strategy with an understanding and strategic view on all internal/external factors and influences
  • Manage the overall execution, performance, and effectiveness of notification marketing strategies which may include: triggered/drip emails, mobile app push notifications, direct mail, catalog, proactive chat, and outbound customer service calls
  • Relentlessly drive growth through innovative strategies and meticulous execution
  • Negotiate deftly with internal and external partners (operations teams, vendors, engineers, other channel managers, and senior management) to deliver on cross-functional projects with tight timelines, tight budgets, and very material impact
  • Leverage technology to enhance business goals; identify areas for improvement and drive implementation
  • Institute rigorous test-and-learn methodology to achieve desired results
  • Develop talent within the organization, mentoring/developing small team of analysts
  • 4-8 years online marketing experience OR experienced consultant or investment banker looking to make move to Internet commerce leader and take direct PL accountability
  • Operational experience highly preferred; marketing operations is a plus
  • Strategic and tactical problem solving skills is a must
  • Senior presence able to clearly and consistently work side-by-side with a broad range of seniorities and functions from CEO to customer service to deliver against complex initiatives complete on-time, on-budget, and over target
  • Able to pivot readily and react to real-time data
  • Comfortable in a data-driven business environment
  • Ability to multi-task and work well within a dynamic, fast-paced organization
  • Excellent interpersonal and team building skills
  • Positive, people-oriented, and energetic attitude
  • Familiarity with Excel, SQL, and Test and Learn practices a plus
  • Flair and passion for interior decorating, design and retail a plus
  • BA with strong academic record (strong preference for quantitative backgrounds: mathematics, economics, etc)
10

Associate Director, Marketing Activation Resume Examples & Samples

  • Minimum of 8-10 years of experience executing medium to large size digital marketing programs at a major publisher or brand
  • Strong knowledge of mobile, video, and social marketing capabilities and how each piece can work strategically in a program
  • Strong knowledge of back-end technology and digital capabilities
  • Knowledge of print and publishing
  • Expertise in creating project documentation including timelines, schematics, etc. and using project management tools including Basecamp and MS Project
  • Knowledge of standard performance metrics and online research studies including Dynamic Logic and Insight Express
  • Knowledge of current digital and social marketing vendors and capabilities
  • Ability to work in a fast paced environment and prioritize deadlines appropriately is a must for this position
11

Associate Director, Marketing Activation Resume Examples & Samples

  • Program Management - Communicate and collaborate with internal teams including creative, edit, legal, and technology to ensure the program is seamlessly executed as sold
  • Client and Agency Meetings - Attend both agency and client meetings including project kickoffs, weekly status, and post-launch reviews
  • Resource Management - Work closely with Executive Director of Integrated Marketing to secure a steady resource of marketing vendors and freelancers to tap into as needed for each project
  • Talent – Work with external contacts to develop and secure relationships with talent and social influencers for use in each program
  • Budget Tracking- Track all spending and resources used for each project. Communicate issues to management including potential risk of going over budget, resource loopholes, etc
12

Associate Director, Marketing Resume Examples & Samples

  • ·Minimum of 5 years’ experience in marketing, account management or a related field and directing account managers who are responsible for
  • Experience proofing marketing pieces including: letters, creative briefs, brochures, banners, magazine ads, outbound e-mails, etc
  • Experience working with and supporting internal/external marketing services ranging from; digital media, consumer insights, messaging, creative, account management, analytics, and identify management
  • Experience with collecting, reviewing, and reporting on marketing kpi’s and media campaigns
13

Associate Director, Marketing Operations Resume Examples & Samples

  • Coordinate and ensure flawless execution of marketing programs for direct mail, email, mobile, SMS
  • Work within complex programs that involve data capture, online advertising, email marketing, marketing databases, writing requirements and specs, data analysis/QC, link matrices
  • Work with data capture, direct marketing practices, marketing databases, CAN-SPAM, privacy, data specs, data analysis/QC, link matrices, channel and platform integrations
  • Identify areas of improvement and create solutions to be implemented
  • Assess data available against project needs in order to determine requirements
  • Perform database queries as needed
  • Identify proper marketing automation and optimization solutions to meet client needs
  • Manage vendor relationships in the email, SMS, and direct mail space
  • Ensure quality control assurance on all vendor processes
  • Provide schedules and manage vendor functions to adhere to schedules
  • Oversee detailed data processing specifications for vendors and client IT organizations in best-in-class fashion
  • Develop process flows
  • Coordinate with internal analytics team to ensure client reporting requirements
  • Define, write and select required vendors via RFP/RFQ/RFI process
  • Domestic Travel to vendors or client sites for final quality assurance or team meetings
  • Mentor, teach, instruct and directly manage junior staff while maintaining quality of output
  • Work with other capability leaders to develop strategic recommendations
  • Contribute to thought leadership material including case studies of program work, vendor partner experience, new business pitch support, program optimizations, etc
14

Associate Director, Marketing Resume Examples & Samples

  • Minimum of 8 years of relevant business experience required
  • 5 years in pharmaceutical/biotechnology marketing, global/regional experience is a plus
  • Marketing or sales experience in diagnostics preferred
  • Marketing or sales experience in oncology product launch preferred
  • Demonstrated track record of business results in complex and ambiguous marketing environments required
  • Proven ability to understand and apply health economic strategy required
  • Demonstrated project management skills required
  • Successful management of agencies and vendor relationships required
  • Excellent interpersonal and communication skills that support internal and external business relationships and demonstrated ability to lead by influence
  • Ability to lead cross functional teams and influence across wide ranging audiences required
  • Ability to work across multiple geographies and J&J companies
  • This role is based in Raritan, NJ and may require up to 25% domestic and international travel.Marketing
15

Senior Associate Director, Marketing Resume Examples & Samples

  • Increase the impact of the work of the marketing team by emphasizing strong marketing management, building effective partner relationships and incorporating metrics and strong audience insights to continually optimize marketing activity
  • Participate and on occasion, lead the brief development process and provide recommendations for process or operational improvement
  • Contribute to the annual marketing planning process and provide support to the Marketing Director by monitoring progress throughout the year and identifying new opportunities to further awareness and engagement
  • Collaborate with the digital marketing team to ensure integrated plans are comprehensive and are planned and executed for maximum impact
  • Develop integrated marketing plans for enterprise efforts and consult on integrated marketing strategy and best practices across the enterprise
  • Increase the frequency with which audience research and insights are used to guide approaches, decisions and performance measurement
  • As needed, interact with the various Chicago Booth media and communications teams and media agencies that are contracted to create marketing and media plans and elements for the broader audiences
16

Associate Director, Marketing Resume Examples & Samples

  • Position will report directly to the Vice President of Brand Building and will work on the multiyear portfolio strategy
  • Leads strategic pricing recommendation for all brands
  • Recommends to VP 3 year brand innovation roadmap
  • Leads new product development including concept, pack, product and go-to-market plans
  • Leads communication development for the portfolio – Leads the team to deliver a fully validated communication idea & final assets across key channels
  • Leads the visual identity of the brands
  • Builds a high-performing team and develops junior talent across the organization
17

Associate Director, Marketing Ahus Resume Examples & Samples

  • Focus on diagnostics– coordinate closely w/ sales team on diagnostic initiatives to ID patients
  • Partner with sales teams to drive innovative programming that leads to business results
  • Communicate local market insight on opportunities and challenges back to the Global/Regional team
  • Expert knowledge of local political environment and access issues
  • 10+ years marketing experience in a pharmaceutical environment
  • Desired experience in hematology and/or nephrology
18

Associate Director Marketing Pnh-hematology Resume Examples & Samples

  • Develop and lead implementation of country strategic and tactical marketing plans. In alignment with Business Unit Lead represent local aHUS marketing in meetings with EMEA and Global Marketing
  • In close collaboration with Medical Affairs, Sales and Diagnostic Specialists develop and design all educational and promotional programs for healthcare professionals. Act as an efficient project leader in planning, sequencing and implementing Marketing and Medical initiatives
  • Plan and manage the local marketing budget ensuring clear prioritization of programs according to business needs
  • Drive pull through of EMEA and Global marketing initiatives according to local market needs and local regulations. Closely collaborate with EMEA and Global Marketing in developing, implementing and interpreting market research activities
  • Foresee and drive innovative and disruptive Marketing approaches expanding reach to key customers and broadening awareness and diagnosis of PNH as an example of rare diseases
  • Lead and project manage the product team (representatives of Sales) to drive effective development and hand over of marketing material and campaigns to Sales and drive business results
  • Support Medical in developing and managing local KOLs and coordinate local KOL involvement with EMEA and Global teams in International programs
  • Identify physician target groups and segmentation according to business needs and in collaboration with local Business Operations
  • In collaboration with the Business Unit Lead identify and communicate local market insights about opportunities and challenges back to EMEA and Global Marketing to inform EMEA/Global strategy building
  • Lead, and develop a high-performing team of marketing professionals, where appropriate and act as a professional role model for junior staff in Marketing and beyond
  • Partner and network with Marketing staff in other indications and geographies to ensure efficient use of resources and effective Marketing processes where required
  • Minimum 10 years of experience in a pharmaceutical industry and thereof 6 years in Marketing
  • Experience as a Sales Representative required and and/or Sales Management preferred
  • Strong scientific background required – preferably degree in natural sciences, pharmacy or medicine
  • Experience in successfully launching ethical products (preferred biotechnology products) required
  • Highly customer focused: from large accounts to physicians, patients, and payors
  • Expert knowledge of local access issues & regulatory requirements in promotion
19

Associate Director Marketing Resume Examples & Samples

  • Input into the annual Commercial plan outlining key marketing programmes to address the identified critical success factors and implement approved strategies and tactics within agreed budgets
  • Ensure strategies and tactics accommodate the changes taking place in the treatment of CF and respond to changing customer and patient needs
  • To develop and maintain strong working relationships with key customers to support current and future objectives
  • Communicate effectively within the organisation to ensure the motivation and alignment of key account management team and other key stakeholders in the achievement of product objectives
  • Be recognised as the ‘Product Champion’ by developing and continuously updating knowledge and therapy, product and market
  • As part of the commercial brand team, the successful candidate will help drive launch excellence in the pre- and post-reimbursement launch phases for Orkambi
  • Providing and utilising patient and centre level insights to inform the plan and maintain a broad up to date knowledge of the key environmental drivers
  • Expertise and insight into patient drivers that have the most impact on treatment success
  • Maintaining high ethical standards and operating in compliance with all applicable laws, regulations, industry codes, and Vertex Code of Conduct and internal policies and SOPs
  • Administer the local promotional material approval process via the Zinc online tool
  • Working with rest of the Commercial team to coordinate budget management
  • Contribute to a number of other UK and Ireland marketing
  • Sales and marketing experience in healthcare market
  • Experience of specialty disease management is preferable
  • A background of sales management/coaching and marketing is ideal
  • Networking and influencing experience in a cross-functional team
  • Business planning and budget management
  • Advanced knowledge of NHS environment essential
  • Evidence of success within a matrix management environment
  • Skilled at identifying, combining and translating complex environmental and business drivers into clear and coherent national plans
20

Associate Director, Marketing Resume Examples & Samples

  • Channel integration strategy
  • High - level marketing strategy for Care Delivery Organization websites and associated online tools
  • Digital campaigns
  • Management of internal / external agency relationships
  • Health literacy oversight for OptumCare
  • Reporting accountability and oversight for Care Delivery acquisition and retention results
  • Bachelors
  • 7+ years of Consumer Marketing experience , including customer acquisition and retention
  • Digital, Print and channel integration experience
  • 3+ people management experience
  • Health literacy experienced
21

Associate Director, Marketing Resume Examples & Samples

  • Provide thought leadership to drive development of innovative, industry - leading marketing strategies / programs / initiatives
  • Develop the messaging plan across product / solution category / persona, and ensure alignment across all applicable marketing channels / materials / audiences
  • Develop and implement marketing campaign tactics (e.g., project plans, budgets, test plans, creative execution)
  • Ensure that deliverables from external partners (e.g., ad agencies) are aligned with applicable marketing goals, strategies and initiatives
  • Manage the execution of product and marketing launches / campaigns and associated tactics, including developing and delivering marketing materials for use by applicable audiences (e.g., sales training / education efforts, marketing outreach efforts, marketing events / trade shows)
  • Develop and execute lead generation and pipeline acceleration campaigns / activities
  • Analyze / report results of marketing campaigns using applicable metrics (e.g., response frequency) and develop / manage strategies / plans to optimize future performance
  • Develop trusting relationships with stakeholders (e.g., ad agencies, media partners, clients, professional associations, thought leadership institutions) to inform our marketing efforts and help improve our understanding of the customer experience
  • Cultivate relationships with applicable internal business partners to drive support, understanding and collaboration on our marketing efforts (e.g., Sales / Client Services, Product Management,
  • Legal / Compliance, Creative Services, Operations)
  • Leveraging relationships with other UHC and UHG marketing teams and systems
  • Manage the alignment of the Global organizations Net Promoter process, analysis and reporting, along with other research initiatives, i.e. competitor, Brand, marketplace
  • Demonstrate understanding of applicable business strategies / goals, and define research scope, timeline and budget in collaboration with applicable stakeholders / research partners (e.g., select appropriate research methodologies and vendors, manage outsourced projects)
  • Partner with business leaders to understand and influence strategic business projects impacting market research and / or market - focused strategies
  • Cultivate relationships with applicable internal business partners to drive support, understanding and collaboration on our market research and competitive analysis efforts (e.g., Marketing, Product
  • Management, Growth / Sales, Operations, Legal / Compliance, Procurement, Market Research, PMO)
  • Analyze market behavior to drive understanding of current and future market research needs to identify market trends, themes and issues
  • Develop summary of findings at a level appropriate for the key audience and communicate with leaders with authority and intent to influence
  • Embodying and promoting UHG corporate values and ethics
  • BA / BS in Marketing, Business, Journalism, English, Communications or related field
  • 8+ years of marketing experience within a matrix organization
  • 3+ years market research experience
  • Ability to manage multiple responsibilities and deliver high - quality results under tight deadlines
  • Microsoft Office applications experience including Outlook, Word, Excel and PowerPoint
  • Current on trends and best practices for marketing effectively with various audiences as demonstrated with examples
  • Exemplary organizational skills and attention to detail
  • Proven track record of developing and launching marketing programs with strong results
  • Ability to work as part of a cross - functional team
  • Ability to travel as required, up to 20%
  • Health care industry experience
  • Net Promoter
  • Basic understanding of federal and state regulatory environment
22

Associate Director, Marketing Resume Examples & Samples

  • Content creation for a wide variety of digital mediums from email, website, blog, to social media
  • Overseeing the whole email communications process through the lifecycle of a prospective student and find creative ways to continually improve using data and best practices
  • Overseeing the prospect blog and the new student writers program
  • Investigate ways to improve the user experience across their MBA journey, especially the website
  • Understand website, blog and social media metrics to drive change
  • Assisting with an overhaul of the program websites including researching, reorganizing, creating or editing content
  • Work closely with manager on projects that could pertain to market research, best practices, or special projects
  • Work with admissions, student services, and other teams as needed to ensure strong collaboration and input
  • Works with current students to create a broad range of marketing content: blogs, social media campaigns, email campaigns, advertising campaigns
23

Associate Director Marketing Resume Examples & Samples

  • The Associate Director is a self-starter, an ideator and a discerning creative thinker. Strong candidates will have a voracious fandom for sports, pop culture and the ways in which they intersect
  • Ideal candidates will have 6 years of brand marketing experience
  • 2 years of management experience
  • Direct experience at an agency or media company is strongly preferred
24

Associate Director, Marketing PNH Resume Examples & Samples

  • Develop and lead implementation of country strategic and tactical marketing plans
  • In close collaboration with Medical Affairs, develop and design all medical educational programs and develop and manage local KOLs
  • Maintain global consistency with local adaptability in marketing efforts
  • Lead definition of customer segments using data, transforming analytics into customer insights
  • Identify physician target groups and define segmentation in alignment with global/regional strategies
  • Others
  • 9 years of progressive marketing experience in a pharmaceutical environment
  • Prior sales or sales management experience preferred
  • Strong scientific orientation and background
  • Fully bilingual (Spanish and English)
  • Highly learning agile
25

Associate Director Marketing Resume Examples & Samples

  • Member of the European Brand Team
  • Contributes to the development of the EU strategic brand plan and annual tactical plans
  • Actively participates in best practice sharing process and brings local market insights into European / Global team
  • Implements global/European marketing strategies and tactics in local market
  • Member of the extended local management team
  • Drive the development of the local long-range and annual marketing plans
  • Develops and executes annual marketing plans including action plan and associated marketing budget (including order processing from PRF to invoice validation)
  • Supports Sales Force’s execution of promotional events from concept design to content delivery (including congresses organization and documents warehouse management)
  • Provides input on establishing the sales forecast for the current year and long range plan
  • Manages advertising and other support agencies in implementing global communication tools and in developing local marketing materials
  • Works closely with cross functional colleagues in sales, market research, medical affairs, pharmaceutical affairs and other departments to understand and meet the needs of our customers
  • Participates in local advisory board meetings with key physicians and other HCP
  • In support to Medical Affairs Managers, manages positive relationships with new and existing Key Opinion Leaders
  • Participates in developing ongoing sales training for field force; maintain active communication with the field to better understand needs, issues and opportunities
  • National and international travel required up to 40%
  • The incumbent may be asked to perform other function-related activities in addition to the above mentioned responsibilities as reasonably required by business needs
  • Minimum 5 years marketing / product management experience essential
  • Proven track record of strategic skills
  • Strong project and/or matrix leadership skills
  • Previous experience in hematology and nephrology is desirable
  • Experience of marketing orphan drugs an advantage
  • Previous leadership role in a product launch a distinct advantage
  • Experience working in international teams, ideally in a remote / virtual team
  • Experience dealing with high cost drugs is a plus
  • Previous field sales experience an advantage
  • Computer literacy including word processing, spreadsheets, databases, project management and E-mail and presentation software
  • Fluent Swedish and English both written and oral is a requirement
  • Patient centric
  • Strong understanding of a multicultural environment
  • Autonomous
  • Pragmatic and operationally oriented
  • Planning and organizing skills
  • Sense of ethics and responsibility
  • Superb written, verbal and presentation skills
26

Associate Director Marketing Resume Examples & Samples

  • Planning, creating, and producing marketing materials such as case studies and other presentations as required for client management and client development to meet business and sales objectives
  • Anticipates customer needs and proactively develops solutions to meet them
  • Reviews work performed by others and provides recommendations for improvement
  • Forecasts and plans resource requirements
  • Authorizes deviations from standards
  • May lead functional or segment teams or projects
  • Provides explanations and information to others on the most complex issues
  • 6 years of marketing experience with in a matrix organization
  • Experience working in a deadline driven environment
  • Proficiency in Microsoft office suite including Word, Excel, Outlook and PowerPoint
  • Meeting or exceeding sales promotion / marketing targets
  • Influencing and collaborating with others
  • Ability to travel up to 15%
  • B2B Marketing experience
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Associate Director, Marketing Sciences Resume Examples & Samples

  • Assist the Group Director of Performance Marketing in defining and evangelizing performance measurement as a core competency of POSSIBLE
  • Work closely with client partnership, experience planning, research, search, strategy, project management, creative and technology teams to deliver best-in-class measurement execution that match our clients’ business goals to the needs of their customers
  • Educate internal staff how to address measurement and analytics with clients
  • Responsible for establishing and maintaining vendor relationships and financial agreements
  • Help to guide day-to-day research team activities including mentoring and career development
  • Provide hands-on leadership on key accounts, projects and new business efforts
  • Provide input on work schedules, project approach, scope and estimate development
  • Provide thought leadership within the agency and across the industry
  • Participate in leadership activities as a functional manager within the agency
  • Experience as a functional manager, managing, and growing a team
  • Track record of strong leadership and collaboration and a minimum 6 years of experience in an interactive agency, internet consultancy, corporate research or related function using data and information to drive specific targeting and marketing recommendations
  • Working knowledge of marketing research and top web analytics software, tools, and methodologies
  • Proven experience developing, executing, analyzing and synthesizing research across a broad range of quantitative and qualitative techniques
  • Experience analyzing online user behavior including gathering and analyzing data to identify key performance indicators, understand online traffic patterns, segment customer behaviors, and drive actionable business insights
  • Strong written and verbal communication and presentation skills
  • Experience in SEO/SEM a plus
  • Bachelor’s degree in Business/Marketing/Research or equivalent. Masters/MBA a plus
  • Experience in CPG category a plus
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Associate Director Marketing Resume Examples & Samples

  • Develop strategy and tactical plan for HCP Marketing
  • Implement tactics through the field force
  • Develop business relationships with key Schizophrenia stakeholders
  • Develop KOL and customer engagement plan
  • Implement advisory board meetings
  • Lead development of HCP promotional materials and programs for sales representatives
  • Lead the approval process for promotional materials
  • Develop and implement channel specific strategies and plans including digital and Relationship Management
  • Maximize value of external partners (i.e. advertising agency) in a cost effective manner
  • Manage promotional budgets, and develop metrics to measure ROI
  • Manage speakers bureau and programs
  • A minimum of 5 to 8 years experience in pharmaceutical product marketing combined with either market research, sales or sales training
  • Bachelors degree in business or science (MBA preferred)
  • Strategic thinker with the ability to forge focused business strategies
  • Strong analytical skills, able to clearly interpret and distill scientific, clinical and commercial information
  • Serve as primary contact for Sales team to identify opportunities and threats
  • Ability to effectively plan, prioritize, execute, follow up and anticipate problems
  • Ability to work across multiple functions (sales, sales training, finance, medical affairs)
  • Experience working with medical, legal, and regulatory review committees
  • Experience managing agency partners
  • Ability to influence and gain consensus from peers and management
  • Strong writing and presentation skills
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Associate Director Marketing, HCV Resume Examples & Samples

  • Utilizes multiple sources of information (e.g. primary and secondary market research, advisory boards, competitive intelligence, field force, etc.) to uncover insights relevant to the development of franchise strategy and tactical plans
  • Contributes to the formation of franchise strategy and the overall Brand POA
  • Leads the development of tactical plans and messaging strategy, with a focus on the field sales POA
  • Leads the execution of the field sales POA, including development of sales tools, coordination with sales training, execution of sales meetings, and driving for results
  • Leads the planning and execution of promotional activity at key scientific conferences
  • Provides management and leadership to direct report(s); establishes focus, set priorities, manage work plans, and coaches and develops employees
  • Collaborates extensively across the organization to align strategies and execute tactical plans
  • Optimizes agency utilization and other external resources to address needs
  • Achieve franchise revenue and market share targets
  • Closely manages and achieves budget targets
  • Ensures compliance with all relevant laws, regulations and policies
  • 8+ years pharmaceutical/biotech industry experience required, including expertise in marketing and sales
  • Marketing functional leadership/sales management/HCV therapeutic area experience preferred
  • Demonstrated ability to launch new products and proven track record of driving brand/franchise growth
  • Strategic thinker with ability to develop and implement multidimensional marketing and business plans
  • Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials
  • Experience with Medical-Legal-Regulatory guidelines and cross-functional promotional review committee
  • Excellent verbal, written, and interpersonal communications skills and ability to effectively and efficiently communicate to a variety of groups and audiences
  • Experience leading cross-functional teams and managing direct reports
  • Demonstrated excellence in project management and proven track record of effectively managing multiple projects/priorities
  • Ability to effectively lead agencies and other external resources in the development of tactical plans and promotional materials
  • Demonstrated proficiency in managing budgets, with an understanding of revenue forecasting and expense budget planning and tracking
  • Bachelor’s degree required; MBA or advanced scientific degree preferred
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Associate Director Marketing Prep Resume Examples & Samples

  • Lead the HCP Promotions Marketing strategy and team for PrEP; directly reports to the US Senior Director of PrEP Marketing
  • Support the short and long term HCP promotions strategies and tactical planning for PrEP, including the annual franchise plan of action (FPOA) and market development strategies (e.g., PC/OBGYN expansion)
  • Develop promotional POA for the PrEP field sales force, including HCP promotional materials development and support of sales direction and training
  • Lead and manage the unbranded/disease education strategies and tactical planning as it applies to current HCP targets and future market development
  • Collaborate closely with PrEP DTC Lead and Field Senior Regional Director to ensure alignment on marketing direction and coordinated efforts for successful field execution
  • Effectively translate scientific, clinical and market research data into promotional strategies, messaging and tactical planning
  • Provides leadership and support to the PrEP Marketing Promotions team and develops, coaches and manages performance of direct reports
  • Closely manage and achieve promotional and media budget targets
  • Oversee all HCP agency relationships and ensure that performance and spends are optimized
  • Develop and deliver presentations to a range of internal (executives, US leadership team, sales) and external audiences
  • Ensure compliance with all relevant laws, regulations and policies
  • Direction across diverse internal and external stakeholders
  • Strategic thinker with innovative mindset and ability to make critical decisions and recommendations among a range of strategic choices
  • Must have an entrepreneurial mentality and be confident working within a fast paced and challenging environment
  • Adept at forming and maintaining a collaborative work environment in and among cross functional teams
  • Demonstrate successful pharma/biotech patient/community marketing with an understanding of expense budget planning, tracking and measurement/ROI
  • Recognized expertise in implementing a pharmaceutical brand plan of action, HCP segmentation/targeting and customer activation
  • Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials is required
  • 6-7+ years of experience
  • A minimum of 3 years in product marketing, advertising and/or sales focused on HCP promotions is recommended. Product launch experience a plus
  • MBA preferred Bachelor’s degree in marketing or related fields required
  • Proven leadership and management experience is required
  • Personal track record of leading franchise/brand promotion and achieving aggressive growth goals
  • Firm command of financial management with an understanding of revenue forecasting and expense budget planning and tracking
  • Must be fluent in conversational and written English
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Associate Director, Marketing Resume Examples & Samples

  • Marketing experience in any of the following therapeutic areas highly preferred: Respiratory, Psychiatry, and Neurology
  • 5+ years of pharmaceutical/device experience
  • Ability to understand, analyze, and drive appropriate market research to inform strategic decision-making
  • Ability to develop solutions to complex problems requiring the use of ingenuity and creativity; to formulate approaches and strategies which may fall outside of traditional norms
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Associate Director, Marketing Resume Examples & Samples

  • Demonstrable experience in a product marketing role, including ability to create and execute significant Marketing plans and strategies
  • Excellent communications skills, both written and oral. Written communications reflects strong understanding of business and the market
  • Ability to make sound and timely decisions and demonstrates reliability and calmness in high-pressure situations. Hands on, with ability to multi-task
  • Ability to build internal and external relationships to influence stakeholders, peers, colleagues and vendors to a positive outcome
  • Excellent project management skills, with high attention to detail and experience in event management
  • A team player with entrepreneurial instincts who can work with local, regional and global colleagues to spot trends and turn them into marketing opportunities
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Associate Director, Marketing, Copd Resume Examples & Samples

  • Assist with planning, development and execution of professional and/or patient materials including collaboration with and management of external promotional agency
  • Works collaboratively with internal and external stakeholders and vendor partners while leading the review of materials through PMRC
  • Work with commercial analytics to uncover and interpret market data and customer insights
  • Business planning support for core reporting processes (quarterly business reviews, mid-term business planning (MTBP), forecasting and commercial planning etc.)
  • Advanced degree (MBA, or equivalent experience preferred)
  • Marketing experience in the Respiratory/COPD/Asthma Therapeutic area highly preferred
  • 2+ years of marketing strategy experience (e.g. marketing, market research, new products planning) preferred
  • Understanding of pharmaceutical product planning and execution including new product launches, product marketing and sales strongly desired
  • Ability to interact widely and effectively within the company
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Associate Director, Marketing, Copd Resume Examples & Samples

  • 5-7 Years of Pharmaceutical industry experience required
  • 3+ years of Marketing and/or Marketing-related experience (e.g. Thought leader management, or experience as a medical science liaison) preferred
  • Background in COPD or Asthma disease a plus
  • Pharmaceutical sales experience a plus
  • Experience navigating the pharmaceutical promotional material approval processes
  • Proven track record of consistently achieving or exceeding expectations in assigned responsibilities
  • Ability to understand, analyze, and communicate scientific information and appropriate market research to inform strategic decision-making
  • Ability to develop solutions to complex problems requiring the use of ingenuity and creativity; to formulate approaches and strategies which may fall outside of historical norms
  • Ability to work with and manage multiple agencies/vendors
  • Experience managing and maximizing a budget
  • Strategic, passionate, self-starter who takes initiative
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Associate Director, Marketing Resume Examples & Samples

  • Influence Member Choice
  • Bachelor’s Degree In Marketing, Advertising, Business, or related
  • 9+ years of strategic marketing or account management experience
  • 9+ years of experience in a complex, matrix environment
  • 5+ years of leadership experience; experience managing staff
  • Change and conflict management experience, influence and negotiate with others to meet project deadlines
  • Experience working with diverse teams of business users in customer organizations on definitions and implementation of business process changes
  • Experience delivering programs on scope, on time, on budget, on quality and on brand
  • Advanced level of proficiency with Word, Excel and PowerPoint
  • Experience in healthcare industry
  • Masters Degree
  • Excellent collaboration, team building and relationship management skills
  • Ability to learn complex material quickly, allocate time efficiently; handle multiple projects and deliverables concurrently managing competing priorities
  • Strong oral, written and listening communication skills, interpersonal, time management and organizational skills
  • Strong analytical, problem solving and decision making skills
  • Ability to work with enthusiasm in a challenging fast paced environment
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Associate Director, Marketing Resume Examples & Samples

  • Helps to provide oversight on the planning, implementation, development and or servicing of new marketing ideas for Academic Partners & internal teams
  • Manages communications projects for various components of the marketing life cycle or services
  • Prepares & presents materials/findings both internally and externally for the marketing communications area he or she supports
  • Experience with cultivating, nurturing, and on-boarding new clients and or business
  • Minimum of 5 years’ experience in marketing, account management or a related field and directing account managers who are responsible for
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Associate Director, Marketing, Copd Resume Examples & Samples

  • Assist with planning, development and execution of patient/caregiver materials including collaboration with and management of external promotional agency
  • Collaborate with Advocacy relations lead to deliver highly impactful programming and resources to patients and caregivers
  • Collaborate with corporate communications on brand related communications for internal and external stakeholders
  • Participate in on-boarding of brand level PR agency
  • Responsible for development and deployment of unbranded and branded patient/caregiver campaigns
  • Brand Partner to (CS3, CA, Corp Comms) for patient and caregiver related resources and assets
  • Bachelor’s degree. Advanced degree (MBA, or equivalent experience preferred)
  • Marketing experience in the Respiratory/COPD Therapeutic area highly preferred
  • 2+ years of pharmaceutical/consumer packaged goods marketing involving multi-channel marketing approaches desired
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Associate Director, Marketing Sciences Resume Examples & Samples

  • Participating in the measurement plan development and execution
  • Establishing self as a thought leader around analytics, research and ad-technology concepts / methods / tools
  • Ensuring that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques
  • Ensuring timely follow through on all scheduled and ad hoc deliverables
  • Generating and communicating clear, compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques
  • Recommending and implementing research that will aid in the consumer insight gathering and strategic process
  • Leading, mentoring and training analysts
  • Presenting reports, POVs and other materials to clients on a regular basis over the phone and in person
  • Identifying organic growth opportunities and participate in new business pitches
  • Experience / familiarity in SAS, SPSS, R or other advanced analytics software packages
  • Experience / familiarity with digital ad effectiveness research
  • Proficiency with Microsoft Excel and PowerPoint
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Associate Director Marketing Solutions Resume Examples & Samples

  • Respond to all assigned RFPs
  • Workdirectly with assigned sales reps, as well as counterparts at Food Network and Foodnetwork.com on integrated proposals/programs
  • Provideadded-value and ideation to meet clients’ objectives
  • Oversee programs once it has been sold ensuring that the clients’ brand, Food Networkbrand and the program is properly represented and executed. This includes recipe development, photo shoot supervision, etc
  • Work with production team, fulfillment companies, creative services and other internal personnel to ensure the timely delivery of client assets and work directly with clients to obtain approvals
  • Supervise FNM event(s)to ensure seamless integration of advertiser(s)
  • Work directly with event production vendor to ensure contracted obligations are met and budget adhered to
  • Accompany sales reps on sales calls with marketing/eventsfocus
  • Ensure the assigned event and integration adheres to Food Network brand guidelines, including approval on food and recipe development if applicable
  • Participate on sales callswith details of assigned event(s)
  • Create event wrap up report on assigned event (both overall event and client specific)
  • Work with creative on all eventsignage and promotional material as well as in-book promo and wrap-up page
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Associate Director, Marketing Resume Examples & Samples

  • Recommend new product innovations ideas to deliver the strongest 3 Year innovation Plan
  • Champion marketing point of view on cross-functional teams
  • Lead teams to create and recommend new drill sites, ideas and business cases. Integrate consumer, technical and business insights
  • Partner with Sales, R&D, and Global Insights to improve collaboration and business results
  • 4-7 years of Brand marketing experience, preferably within Consumer Products. Innovation experience a plus
  • Strong team leadership skills with experience in leading cross-functional teams
  • Excellent organization and management skills
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Associate Director Marketing Resume Examples & Samples

  • Deliver US strategic innovation plan targets; identify incremental opportunities to accelerate growth
  • Recommend new product innovation ideas to deliver the strongest 3-5 year innovation plans
  • 5-8 years of Brand marketing experience, preferably within Consumer Products. Innovation experience a plus. Food industry a plus
  • Consumer orientation and understanding of insights
  • Excellent Verbal and Written Communication Skills
  • Motivation and flexibility to adapt to a changing environment
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Associate Director, Marketing Intelligence Resume Examples & Samples

  • Perform in-depth competitive analysis of other firms’ product offerings, including collecting competitive collateral, information on capabilities/strategy and offering guidance on proper positioning to effectively develop and differentiate our offerings vis a vis all major and emerging players in the designated market
  • Conduct win/loss analysis and other primary research with members and prospects
  • Develop/refine infrastructure to ensure effective and scalable market intelligence gathering and dissemination
  • Actively participate in portfolio/product strategy discussions, as appropriate
  • Bachelor’s Degree from an accredited College/University
  • Must possess a minimum of 3+ year’s of full time experience in at least three of the following
  • Healthcare industry experience and expertise
  • Presentation experience
  • Consulting experience
  • Ability to conduct executive level presentations and facilitate group discussions
  • Ability to synthesize complex, disparate pieces of information into coherent talking points and lessons for other stakeholders
  • Proven experience managing multiple, competing priorities
  • Ability to analyze and comprehend software design and functionality, user navigation and reporting capabilities
  • Experience with solution focused problem solving
  • Ability to work independently or within a team environment
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Associate Director, Marketing Operations Resume Examples & Samples

  • Supply Chain, Field Sales, Operations, HQ, Leadership
  • Minimum of (5) years Operations experience, Customer Engagement, Management, IT, Field Sales, or HQ Sales Support, Business Analytics, Managed Care
  • Vendor Management and Contracting
  • Project Management, Six Sigma certification, SAP
  • Team Leader, Coaching and People management experience
  • Proven team management experience
  • Analytical and problem solving abilities
  • Operations and process flow mind set
  • Strong aptitude for innovation
  • Outsourcing and vendor management knowledge
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Associate Director, Marketing Services Resume Examples & Samples

  • Energises and Enables Others: Ignites passion and releases potential to drive success
  • Builds Collaborative Relationships: Builds relationships based on trust and respect. Promotes the inclusion of diverse knowledge, skills and experiences to achieve results
  • Demonstrates Learning Agility: Ability to anticipate change, face reality, draw conclusions and swiftly mobilize to adapt to changing needs and demands
  • Drives Creativity and Innovation: Focuses on areas of highest potential. Connects knowledge in new ways to create the unexpected
  • Strives for Excellence in Execution: Proactively seeks ways to improve personal and organizational effectiveness to meet current and future business needs. Learns equally from successes and failures
  • Develop regional marketing programs that are fully aligned to MFD objectives by working closely with the MFD and regional teams
  • Become the expert in identifying the most effective channels, creating targeted and segmented programs and linking programs for full effectiveness in achieving objectives
  • Plan and execute marketing and communication programs and activities to generate engagement, retain existing clients, and help strengthen the Ratings brand. Tactics include online and offline marketing channels such as: webinars or events
  • Create and maintain local briefs that can be shared with key stakeholders summarizing objectives , strategy, key messages, key offers and timing
  • Taking specific responsibility for tracking spend by program/ activity and manage to the allocated budget
  • Ensure activities are completed on time and performance measured, and be able to articulate the measures as they pertain to business goals
  • Understand and navigate the SFDC to understand the progress of a program from a sales perspective. Includes pipeline development, pipeline acceleration, close/won ratios etc
  • Ability to lead planning meetings to establish shared vision for marketing and communications Programs with key regional stakeholders
  • Implementing internal communications that keep key stakeholders up-to-date on individual programs and activities. Attend and actively participate in regular regional meetings as required
  • Managing, oversee, enable, drive and deliver on the Investor Value Program in the particular jurisdiction/region. This includes working with the analytical teams, formulating a strategy for each investor segment for fulfilment through various modes, analyzing, prioritizing and recommending activities through meeting reports filed to decipher relevant trends and opportunities. Also, reporting results by maintaining and communicating dashboards to help monitor progress and enabling tactical shifts, as needed
  • Strong B to B marketing experience
  • Proven ability to design and implement activities involving integrated multi-touch programs that involve the marketing of thought leadership assets along with a problem/solution approach
  • Expertise in balancing the desires of the stakeholders with the needs of the Ratings business and the specific objectives associated with the marketing programs
  • Knowledge of marketing products/services to the industry a plus
  • Experience within complex matrix structure often involving global stakeholders in various departments
  • Excellent written and oral communication skills and comfortable communicating at many levels
  • Excellent organization and planning skills with an ability to manage multiple projects, delivering each on time
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Associate Director Marketing Resume Examples & Samples

  • Demonstrate understanding of the Network Services business, including Duke LifePoint, such that the Associate Director can represent and protect the Duke brand when licensed through Network Services scope of business including but not limited to clinical affiliations and Duke LifePoint Healthcare
  • Liaison with Duke Marketing and Communications including establishing monthly meetings to ensure consistency of marketing and communication efforts in direct alignment with maintaining the Duke brand
  • Responsible for ongoing content and revisions to Duke Network Services website to maintain currency; serves as the central Duke resource lead for the Duke LifePoint website
  • Serve as the Duke lead to oversee the development, review and approval of promotional collateral materials to support tactical implementation of the marketing plans related to established and new Duke LifePoint organizations
  • Collaborate with Network affiliates and Duke LifePoint Healthcare to develop key messages and value propositions related to various components of business strategies
  • Collaborate with LifePoint marketing leaders to closely monitor the Duke LifePoint markets for emerging opportunities or changes that could influence the execution or modification of marketing plans
  • Ensure tactical execution remains tied to plan objectives and strategies
  • Work collaboratively with all areas within Duke and LifePoint marketing and communications (media relations, organizational communications, publications, online, etc.) to maximize effectiveness of tactical projects
  • Closely track requests and usage of the Duke brand by Network Services clinical affiliates and Duke LifePoint hospitals and organizations and regularly report them back to Network Services leaders
  • Establish and successfully execute all components of the marketing plan within target budget and timelines
  • Work collaboratively with Network Services and Duke LifePoint leadership to maximize support for marketing initiatives
  • Keep key partners informed of relevant information related to market intelligence and health care trends
  • Serve as the Duke lead for the coordination of all media, marketing and branding activities for Duke LifePoint acquisitions
  • Facilitate and support internal communications across Duke Network Services in close collaboration with Senior Leadership through employee forums, internal newsletters and department announcements
  • Collaborate with Duke Marketing and Communications on opportunities to promote the activities of Duke Network Services across Duke Health
  • Support Senior Leadership in the development of key messages and presentations as a part of business development and affiliate activities
  • Support the ongoing development of internal reports detailing Duke Network Services activities
  • Lead the coordination of the annual Duke Health Leadership Conference for leadership teams of Duke affiliates
  • Serve as a resource to Duke Network Services teams for branding of continuing education flyers and templates for specialty affiliates and Duke LifePoint hospitals
  • Master’s degree in marketing or communications preferred
  • Experience in marketing, marketing communication, or communications, with demonstrated experience in driving the implementation of strategic marketing plans and tactics
  • Working with all levels of organizational leadership in the adoption of plans and tactics, and making plan course corrections as needed based on emerging information or market evolution
  • Experience with emerging marketing tools (i.e. social media and customer relationship marketing) preferred
  • Participation in strategic plan development and expertise in tactics that range from collateral material creation and development, to special event management, to highly targeted, audience-specific initiatives
  • Must be able to achieve positive results in a large, complex organization
  • Highly developed verbal, written, and analytical skills are necessary
  • Group facilitation and presentation skills are required
  • Must be able to manage multiple projects and processes simultaneously
  • Self-motivation and the ability to perform with minimal direct supervision
  • Strong working knowledge of branding fundamentals and design principles
  • Experience developing/overseeing creative work within established brand guidelines
  • Experience critiquing creative work (including advertisements, brochures, websites), with proven ability to review for brand adherence and overall quality
  • Working knowledge of writing style guides, with proven ability to review and edit written content for style adherence
  • Strong understanding/experience in news writing and medical/business news media
  • Experience in reviewing/editing material to prevent over promising, over promoting, or inclusion of language inconsistent with the image and values of Duke Health
  • Ability to work in a fast moving environment and multi-tasking with multiple organizations as well as with Duke Marketing and Communications, Duke News Office, Duke Licensing Office and LifePoint Health Marketing and Communications teams
  • Ability to travel (regionally and nationally) in support of new business and established affiliated sites (travel will be required)
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Associate Director Marketing Resume Examples & Samples

  • Product Strategy: support to the development of the EMEA Product Strategy for Ozanimod
  • Go to market Strategy: assess the best go to market opportunities for Ozanimod in Multiple Sclerosis across the region
  • Governance: in close collaboration with the Senior Director Marketing, setting guidance for the build-up of our affiliate Ozanimod structures in order to achieve operational excellence across the region and help define clear accountabilities, roles and responsibilities for country marketers and global marketing team, for the latter both in the US and in Switzerland
  • Lead EMEA launch teams for current and potential future products/indications
  • Lead the strategic marketing for assigned brand / indication, developing annual disease / operating plans and customer based plans including financial forecasts and analysis in Europe
  • Provide marketing direction at all stages of development and decision-making; including proposed markets, positioning, forecasting, pricing strategies, and scientific / promotional communications
  • Establishes him/herself as a key member of the Global Franchise team based in Europe as well as a key partner to affiliates, and for the latter ensure appropriate understanding and implementation of the product strategies to maximize opportunities
  • Monitor the competitive environment and customer base to quickly identify and implement plan changes
  • Develop and deliver presentations for management and internal and external audiences including senior management
  • Proven team player with the ability to work in a matrix environment and foster cross functional partnership at all levels of the organization
  • Demonstrated ability to lead strategically, drive performance, build alignment, influence, execute
  • Strong analytical skills, ideally including in-depth knowledge of regulatory and/or market access framework in EMEA region
  • Ability to interact with, influence and provide direction to affiliates
  • Superior interpersonal and organizational skills with high emotional intelligence. Excellent listener; inclusive, seeks broad input and feedback; frequent and effective feedback/follow-up
  • Demonstrated initiative, creativity
  • Ability to work effectively in complex, rapidly changing environments
  • Must be able to conceptualize and articulate a vision for self and the franchise that energizes all functional areas and stakeholders
  • Successful candidate should have at least 5+ years industry experience gained in the Marketing function, preferably in the MS (and IBD space)
  • Affinity with the disease Multiple Sclerosis (MS) / IBD, ideally solid knowledge and background in MS
  • Fluent in English a must, any other European language is a strong asset
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Associate Director, Marketing Resume Examples & Samples

  • Project Management: Act as the marketing lead for specific projects and labels. This includes developing the overall marketing plan, budget and strategy for the campaign and then executing it
  • Marketing Plans: When not running a campaign, the candidate will be responsible for guiding our partners in creating well thought out and creative plans
  • Project Invoicing/budgeting: Work with finance and marketing partners to route PO and invoicing information
  • Label Meetings: Be available for all label meetings to act as a sounding board and strategist
  • Weekly Updates: Create weekly updates for the team highlighting growth areas and opportunities on priority releases. Also work with label partners to ensure they are consistently delivering concise updates
  • Label Relations:Available during negotiations as it relates to marketing strategy and label relations. This role is generally the first point of contact after a deal has been signed so that marketing plan development and marketing strategy can begin immediately to maximize timelines
  • New Opportunities:Consistently look to find new third party partners that can help market and promote our partners. Also work with pre-existing partners to develop new ways to help raise our partners’ profiles
  • Advanced level artist relations and/or third party distribution experience in a consumer-focused 3+ years’ experience in music industry marketing
  • Existing relationships with labels and/or brands and existing contacts at digital platforms
  • Experience strategizing and executing marketing campaigns, as well as pitching proposals for prospective clients (please be prepared to provide examples of or discuss campaigns you've worked on)
  • Knowledge of social media best practices and how to put together a social media plan, build a fan base, etc
  • Must have strong music industry relationships and vision to work with in house and 3rd party PR, Promo and online marketing teams
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Associate Director, Marketing, Rare Disease Resume Examples & Samples

  • Working with teammates on the evolution of brand strategy
  • Develop a strategy with specific focus on market expansion
  • Consistently present to senior leadership
  • Partner with the field based teams in order to understand customer and marketplace insights
  • Lead the development of tactics which focus on
  • Using customer and marketplace insights to identify, develop and implement initiatives that meet customer and patient needs
  • Demonstrated abilities to prioritize and manage multiple projects, and effectively influence, collaborate, and communicate with internal and external partners
  • Taking an undefined objective and leading the process through to operational excellence
  • Ability to communicate and work closely with the following business functions to successfully lead initiatives: Sales force, Medical, Legal, Regulatory, Finance and Multiple agencies
  • Creative and strategic thinking; excellent communications skills; an analytical approach to business problem solving; strong project management skills required
  • Making astute decisions and adapting with agility as more information becomes available
  • Delivering results as a self-starter in a fast-paced and challenging environment
  • Minimum of 5 years of pharmaceutical or biotech product marketing/commercial experience required
  • Orphan drug, device or diagnostic experience preferred, in marketing, sales or an allied function
  • Strategic account management experience preferred
  • Experience managing external vendors and effective budget management
  • Ability to travel 20-30%
49

Associate Director, Marketing Resume Examples & Samples

  • Execution for all German marketing projects and programs as agreed with the Global/Regional Marketing Head and aligned with affiliate leadership
  • Design and Deliver Materials for the German Biosimilars Account Management Team
  • Regional Marketing Initiatives, Projects and Activities
  • Ideally a minimum of 5 years of Pharmaceutical and/or Bio-tech marketing experience within Germany. Regional marketing experience industry highly desired
  • Clear understanding of Germany’s “buying process” and sales environment are necessary. Experience with aTNF, biosimilars, sales or sales leadership are all a plus
  • Fluent in German as well as English
50

Associate Director, Marketing Resume Examples & Samples

  • Assist the AVP, Customer Relationship Management to develop and implement Event Trigger Strategy and customer contact strategy for all MIL customers to generate sales leads and drives incremental revenue for existing distribution channels. This includes cross-functional co-ordination with the Product Lines, Channels, Compliance, IT etc
  • Understand the portfolio through segmentation model, generate consumer insights from analytics and formulate strategic actions for each segment
  • Assist the AVP, Customer Relationship Management to develop initiatives by applying models developed by Analytics Team
  • Assist the AVP to build marketing capability to reactivate existing customers for further cross-selling
  • Collaborate with various Business Units and within Customer Experience and Strategic Marketing (CXSM) on initiatives to achieve better customer experience
  • At least 12 years experience in consumer marketing, preferably within the retail financial services industry
  • Solid knowledge of data mining, database marketing and customer segmentation
  • Strong interpersonal and communication skills, good team player and ability to influence
  • Ability to work multi-task with creative problem solving skills
  • University degree or above
51

Associate Director, Marketing MPS Resume Examples & Samples

  • Participate with commercial managers to develop appropriate commercial strategies for the MPS franchise
  • Deliver the operational brand plan for each MPS brand in the portfolio – Naglazyme (MPS VI) and Vimizim (MPS IV A)
  • Evaluate the MPS market landscape, monitor changes and predict trends in market dynamics and competition
  • Ensure that all promotional activities related to the MPS brands are in compliance with all EUMEA and local regulations
  • Manage MPS MCC (review) process liaising with MCC members, external agencies and the marketing team
  • Organise and chair MPS Brand team meetings with assigned Area Directors/Country Managers/Territory Managers
  • Track MPS marketing budgets versus expenditure highlighting any discrepancies to the Snr. Marketing Director
  • Champion the Naglazyme & Vimizim brands and the brand plans with all Area Directors & Country Managers through regular field visits
  • Provide appropriate marketing support to Congress manager in relation to the MPS programme of meetings
  • Ensure that appropriate metrics and measures are recorded to establish performance against the MPS brand plan objectives
  • Identify market research needs and commission research in liaison with Global team
  • Experience in pharmaceutical commercial role, including a role in direct HCP sales
  • Excellent communication, collaboration and analytical skills are required
  • Experience working in orphan or specialty markets
  • International experience (EUMEA or Global)
  • Demonstrated commercial experience
  • Demonstrated strategic and analytical skills
  • Build strategies, and workplans autonomously
  • Confidence and judgment to respresent personal and commercial point-of-views (ability to stand alone and influence other)
  • Communications skills – ability to effective interact with managers, directors and VPs
  • Strong partnering and collaboration
52

Associate Director Marketing Resume Examples & Samples

  • Lead the strategic development behind the professional & consumer marketing plans (Situation Assessment, Strat Plan and Tactical Planning) for the Depomed Product portfolio
  • Responsible for leading and directing cross-functional team members (i.e. Medical, Regulatory, Promotion, Advertising Agency, Sales Operations, etc.) in the development of strategic and operational plans
  • Utilize strong communication skills to effectively communicate the marketing plan to the entire commercial organization
  • Develop and manage forecasts and budgets
  • Participate in the development and management of key customer and thought leader relationships
  • Compliance with Depomed internal processes regarding legal, regulatory and financial policies and procedures
  • Assess and develop marketing talent while coaching to achieve targeted results
  • Maintain a comprehensive and current understanding of relevant therapeutic markets,
  • Engage with internal customers on a consistent basis to bring an additional layer of strategic thinking and research expertise
  • Lead and support initiatives to improve the Teams processes and tools
  • Develop, manage, and track the product expense budgets
  • Create and cultivate brands equity including branding, position, personality and essence
  • Ensures insight is brought to life through all marketing efforts, from strategy development to implementation.( (MR Team provide support)
  • Develop and refines customer value propositions that translate the strategy and address customers’ needs
  • Understands the buying process and patient journey for brand/ disease state
  • Demonstrates analytical capacity and understands the drivers of business performance at brand and above-brand levels
  • Develop and effectively monitor Key Performance Indicators (KPIs) for the brand
  • Prioritize resources rigorously, allocating effort in relation to long-term profit potential
  • Demonstrate P&L mentality with a deep understanding of the variables that impact Gross to Net
  • Creates compelling messages and drives an integrated communications plan (personal and non-personal)
  • Bachelor’s Degree Required; preferably in Life Sciences or Business, with an advanced degree in Business or Science preferred
  • Minimum of 5-8 years of applicable pharmaceutical marketing experience, Pain and Opioid experience preferred
  • 3-5 years of people leadership experience
  • Sales, strategic marketing, and/or market research experience is preferred
  • Significant experience in successfully leading the implementation of marketing projects
  • Demonstrated leadership skills and ability to manage complex processes and initiatives
  • Experience and the desire to work within a fast-paced department is required
  • Action-oriented with strong sense of urgency; responsive to others; meets service expectations of others
  • Proven ability to operate independently, be resourceful and exercise astute business judgment to drive performance
  • Excellent interpersonal, verbal and written presentation skills
  • Demonstrated experience in segmentation, targeting, and positioning to successfully drive growth
  • Strong analytical and qualitative skills and ability to synthesize and integrate customer insights data, draw conclusion and implications, and translate into comprehensive strategies and business decision recommendations
  • Ability to translate Strategy to Tactics
  • Cross-Functional Leadership and Stakeholder Management experience
  • Results driven; highly organized with strong ability to follow through, prioritize and execute agreed upon plans without supervision
  • Strong knowledge of Microsoft Word, Excel, and PowerPoint
53

Associate Director Marketing, Access Services Resume Examples & Samples

  • Accountable for assessing and recommending potential Branding, Marketing and Communication opportunities that create value for Access Services
  • Create healthcare professional and patient directed Marketing resources to support multiple Specialty Care franchises
  • Accountable for ongoing enhancements to Access 360 digital and print assets
  • Accountable for submissions for required approvals ensuring all programs meet AZ Legal, Regulatory, and Compliance standards
  • Identify industry publications, websites and other media to embed Access Services content
  • Collaborate with the Brand Leads responsible to launch products and to ensure coordination for messaging and tools. Liaise with Brand, Field Sales teams, MAPS Account Managers and Field Reimbursement Managers, AstraZeneca departments and functional areas to ensure alignment of strategy, objectives and tactics
  • Serve as an adviser to the field on matters/issues on A360 support services
  • Accountable for A360 communications strategy and plan execution
  • Accountable for management of Access360 Marketing brand and functional budget
  • Accountable for coaching Marketing Managers and Associates to drive performance and career development
  • Own the relationships with vendor partners
  • Bachelor’s degree (MBA or other related graduate-level degree is preferred)
  • A minimum of 6 years' relevant work experience supporting / managing Marketing responsibilities and patient support programs for brands in the specialty pharmaceutical space
  • Demonstrated knowledge and understanding of all aspects of marketing execution - copywriting, editing and production oversight for all channels of marketing communications (e.g. web, print, media, DM, social media)
  • Previous work experience in contracting, outsourcing and managing external vendor partners in healthcare/healthcare reimbursement
  • Strong Knowledge of reimbursement and patient assistance programs
  • Must demonstrate knowledge of the issues, trends and needs as these relate to healthcare reimbursement and the managed care environment
  • Complies with all laws, regulations and policies that govern the conduct of AstraZeneca’s activities related to Patient Access Programs
  • Proven track record of meeting or exceeding goals and objectives
  • Business travel, by air or car, is required for regular internal and external business meetings
  • Previous experience in other functions within the pharmaceutical, biotech or related industry is preferred, e.g., Marketing, Field Account Management, Field Reimbursement, Managed Care Marketing, Customer service & hub operations, etc
  • LI-MEDI
54

Associate Director, Marketing, UK / Ireland Resume Examples & Samples

  • Active partnership with Global and EU+ Brand Leads to ensure the UK/Ire Affiliate has a strong voice in development of Strategy, Tactics & Regionally developed materials & programs including IVAs
  • Creation, approval & execution of annual operating plans for multiple products coordinating the input of Medical, Market Access, Customer and Market Insights& Sales colleagues. Plans to be aligned with Global Strategy and to include a 3 year revenue forecast. Each Asset Leads operating plans to work synergistically across the entire MS portfolio and include franchise
  • Be recognized internally as the Commercial Asset Lead, providing clear advice, guidance & feedback to X-functional colleagues in the UK/Ire Affiliate to ensure all activities undertaken are impactful, coordinated & optimally benefit the portfolio
  • Take strategies into tactics through campaigns, marketing material, national projects, and PR and Marketing Access projects. Coordinate events at congresses and other meetings. Collaboration with other departments, ex. PR and Market Access, on specific projects
  • Provide clear guidance & support to the Associate Marketing Executive to enable them to successfully execute projects on behalf of the Asset. Coordinate closely with the other Asset Lead and Franchise colleague, supported by the Marketing Executive to enable support to be provided across the portfolio
  • Accountability for the performance of the Assets
  • Significant Pharmaceutical brand management experience, preferably in the Neurology/CNS area working across all areas of the Marketing mix and on multiple brands
  • Experience of working cross functionally across roles such as Market Access, Decision Support, Forecasting, Public Affairs and Government Affairs
  • Forecasting, Long Range Planning and Market Research / Anticipates customer and market needs Proven, consistent track record of success
  • Proven people management/team leadership skills
  • Excellent written, oral, presentation and communication skills
  • Ability to handle multiple tasks; well-developed project management skills
  • Strong analytical and problem solving ability
  • Proven ability to work effectively with multiple internal stakeholders
  • High level of proficiency in the following Core Leadership Competencies : Building Organisational Talent, Compelling Communication, Cultivating Networks, Driving Execution, Driving Innovation, Establishing Strategic Direction & Operational Decision making
55

Associate Director, Marketing Resume Examples & Samples

  • Develop, implement and manage brand plan tactics (HCP/POA sales aids and tools, etc.) to support the brand strategy, in collaboration with other brand team members and external agencies/vendors. Begin to develop some strategies for the brand plan as well
  • Manage risk associated with marketing programs and material by working within the MLR review process
  • Assist in the development, management and monitoring of product forecasts and brand expense budget
  • Monitor, analyze and interpret latest trends in the market, competition and product performance; communicate insights and recommendations to team members
  • Coordinate activities with internal and external partners/vendors to support and ensure the effective implementation of marketing plans/tactics. Lead cross-functional teams or projects; shares expertise through mentoring of others
  • Interact with all levels of the Sales Force to ensure effective communication and a team approach to implementation of tactics
  • Provide input to market research on study design and interpret findings to refine product marketing direction
  • Develop and work with KOLs to validate and optimize brand strategies and tactics
  • Support annual business planning process as per schedule. Communicate strategic direction to internal and external partners to ensure alignment
  • Assist Phase IV and Life Cycle Management Plans to optimize brand's long-term commercial value
56

Associate Director, Marketing Resume Examples & Samples

  • Develops and executes promotional initiatives to profitably increase consumption within budgeted parameters
  • Continually reviews all elements of the marketing mix, including product formulation, price, packaging and promotion to optimize sales, share, profitability and build brand equity
  • Assists in developing and executing the annual marketing plan to achieve share, volume and profit objectives
  • Assures effectiveness of marketing programs by completing post promotion analysis of consumption and shipment data and comparing results to established objectives
  • Leads multifunctional teams in executing key brand initiatives and innovations
  • Actively work with sales, distributors, and customers to gain insightful knowledge of current and emerging marketplace and customer needs
  • Manages direct report to drive delivering business goals and priorities
  • MBA from a top institution preferred
  • Highly analytical and comfortable dissecting and comprehending data to drive business decisions
  • Minimum 5 years of experience in product management, brand management or related field
  • Ability to handle simultaneous projects and deliver within agreed upon time frames
57

Associate Director, Marketing Trintellix Resume Examples & Samples

  • Effectively implement promotional materials and programs by providing appropriate direction to sales training and the field organization
  • Develop cross-department support of the brand by coordinating with sales, sales training, market research, medical affairs, and public relations
  • Collaborate with sales leadership, sales training and the sales teams, as well as other cross-functional groups, to: communicate brand strategies, ensure all groups are aligned with the brand critical success factors, and monitor the progress of the brand
  • Partner with medical, legal and regulatory affairs to communicate reasons for strategic and tactical plans, obtain concept buy-in before developing a new initiative, and working collaboratively to successfully launch initiatives
  • Bachelor's Degree or equivalent
  • 8+ years of sales, marketing or other relevant commercial or analytical experience
  • 5+ years of pharmaceutical/medical/healthcare product brand marketing or other pharmaceutical/medical/healthcare product commercial leadership experience
  • Excellent communication, presentation, and interpersonal skills
  • Ability to work independently and as a leader of a team
  • Ability to develop strong interpersonal relationships
  • Ability to influence others and build consensus, both within and outside of the organization
  • Ability to manage multiple projects and cross-functional teams simultaneously
  • Strong knowledge of, and experience with managing operational budgets and plans
  • Proficient with Microsoft Office Products, namely Word, Excel, and PowerPoint
  • People leadership experience with direct reports in pharma marketing, sales, or commercial function
  • Experience and knowledge of U.S. marketing and brand management
  • Experience and knowledge of depression or psychiatric conditions
  • Experience working with alliance partners
  • Experience managing performance of an in-market brand
  • Background in biosciences as demonstrated on the job or through educational training
58

Associate Director, Marketing Resume Examples & Samples

  • Responsible for creating, implementing and measuring the success of a comprehensive marketing communication plan in support of all external communications across various customer segments
  • Direct the strategy for external communications across various channels including email marketing, direct mail, fax, sales collateral, advertisings, tradeshows, etc
  • Responsible for the development and implementation of an annual tradeshow calendar and a special events calendar that ensures the resources allocated from the team are in line with the return opportunity
  • Responsible for direction on editorial and design content for production of all Organization marketing collateral
  • Thorough understanding of marketing communications compliance requirements across CAN SPAM Act, Junk Fax Prevention Act and any additional government legislation issued regarding direct marketing to customers. Work closely with Training Department and Sales floor to ensure compliance across our organization
  • Develop and maintain relationships cross functionally with Sales, National Accounts, Distribution, Purchasing, and Finance to influence all customer facing communications in efforts to produce the optimal customer journey
  • Drive continual process improvements and drive best practices to manage projects efficiently
  • Ensure new communication campaigns and programs are prioritized accordingly to properly utilize resources across the team to fully maximize revenue potentials
  • Effectively manage the Corporate Communications portion of the Marketing budget to ensure all the various cost codes stay within yearly budget while consistently striving to lower expenses where applicable
  • Provide strong and effective leadership to the Marketing Communications team in order to capitalize on the full potential of each team member. Empowers employees to identify innovative approaches to enhance organizational performance
  • Strong business analytics, relationship management, strategy development, project management, and problem solving skills
  • Demonstrates strong oral and written communication skills including the ability to clearly present recommendations and ideas
  • Work independently to manage multiple projects, duties, and assignments
  • Stays informed on the key trends in the marketing and pharmaceutical industry in an effort to implement and make changes that coincide with any new and emerging issues
59

Senior Associate Director, Marketing Resume Examples & Samples

  • Responsible for the development, implementation, and execution of strategic plans that optimize sales, market share and revenue growth for selected area of responsibilities
  • Oversight for development of strategic plans and launch plans for a set of brands or focus area in the short and long term
  • Direct consistent execution of species business plan with internal and external cross functional team ensuring customer centricity goals are met
  • Responsible for setting internal team expectations and training around customer centricity to ensure customer expectations are exceeded
  • Identify and act upon insights using market research, industry trends, competitive intelligence, and understanding of therapeutic areas for business portfolio. Ensure team members develop capabilities to use data sources to drive therapeutic areas for desired business results
  • Forecast and manage net sales and operating expense budget, including appropriate management of brand resources
  • Oversee the promotional mix -- traditional forms of promotion with newly evolving technologies -- for the individual brand through appropriate resource allocation that meets brand objectives and customer needs
  • Manage team to develop a robust sales and product supply forecast and ensures key tracking measures are in place
  • Influence field force to meet and exceed customer expectations by following strategic plans for their entire area of responsibility
  • Coach, develop and monitor team members' performance including MAG plans, timely feedback. Identify performance challenges, create action plans and monitor effectiveness of action plans
  • Three (3) years’ experience in leading people preferred
  • Experience in leading projects with high visibility is preferred
60

Associate Director, Marketing Resume Examples & Samples

  • Works with Marketing Director, program staff, instructors and alumni to execute marketing strategies and campaigns that are aligned to enrollment goals that feature academic programs and highlight career opportunities and student outcomes to prospective students in local, national, and global markets
  • Manages external agencies and partners; oversees the execution and delivery of all deliverables, including, but not limited to, email communications, social media, broadcast and digital media buying, and production, content development, collateral development and video & graphic design. Plans effective use of marketing resources and staff in support of these efforts
  • Oversees and manages freelancers and agency partners in the development of brochures, advertisements, and other marketing collateral
  • Plans, manages and coordinates social media channels, including writing content and sourcing images and videos, posting and planning content, and engages with and responds in a timely manner to comments and questions
  • Directs all digital advertising and sponsored content activities, such as Google AdWords display and search advertising, social media advertising, search engine optimization (SEO), and retargeting efforts, including working closely with agency partners when needed
  • Writes copy, buys and plans media for radio, television, print and outdoor/event advertising
  • Builds and enhances the websites and social media presence of each DCIE program in accordance with best practices and in alignment with strategic marketing goals; ensures websites are kept up to date and relevant to target audiences
  • Manages the online content, redesign, and migration of the organization’s websites to ensure it is dynamic, accurate, up-to-date, and in line with branding, design, and editorial standards
  • Analyzes, measures, and reports on the success of all marketing campaigns against key performance indicators (KPIs) to ensure that efforts have generated awareness, interest, and enrollment and makes recommendations for future strategy and content based on findings
  • Acts as a liaison between the respective Division’s units and the marketing department by ensuring that the marketing and communication needs of the Division are met within the context of the overall University brand and marketing standards
  • Enhances the visibility of the Division in the community through coordinating and participating in special community events such as webinars, exhibits, and presentations
  • Plans, writes, edits, produces and disseminates a variety of marketing communications materials, including news and features for print magazines, press releases, copy for radio, copy for emails, websites and social media, copy for PowerPoint presentations and copy for brochures and other marketing materials
  • Assists with the scripting and development of video content, including department or program-specific videos for web or social media
  • Manages and tracks marketing advertising and production budgets
  • Minimum of seven (7) years of marketing management experience required, consisting of: managing multiple marketing projects, including a successful record of accomplishment of meeting deadlines and deliverables
  • Must be experienced working within a revenue-generating department with accountability to achieve lead generation and enrollment goals
  • Must have a proven record of accomplishment of creating, launching and managing successful digital advertising using search, display, and retargeting, and social media
  • Must have a proven record of accomplishment in SEO and digital content campaigns across email, social media, and web channels
  • Must have created, launched and managed print, radio, and television advertisements
  • Must be proficient in Salesforce or other CRM system, including establishing data fields, setting up campaigns, and developing dashboards and reports
  • Must be proficient with marketing automation tools, such as Marketing Cloud, mass email automation systems, and social media tracking tools (e.g. Hootsuite)
  • Must have created, launched and managed landing pages and web pages, including using A/B testing
  • Must be proficient with analytics tools (e.g., Google Analytics, Hootsuite) for measurement and reporting
  • Must have successfully developed and launched content and increasing engagement through social media within a business setting
  • Must have exceptional written communications skills and demonstrated ability to plan and produce compelling communications campaigns across multiple platforms, including print, online, and social media
  • Must have budget management experience
  • Design experience and knowledge of Adobe Creative Cloud
  • Google AdWords certification
61

Associate Director, Marketing Resume Examples & Samples

  • A minimum of 10 years’ experience in marketing communications, external communications, corporate communications and/or integrated communications with five years of project/fiscal management responsibility
  • A bachelor’s degree is required. Highly preferred degree in marketing communications, journalism and strategic communications, business or related field
  • Also acceptable is an equivalent combination of education, training and experience that provides the individual the required knowledge, skills and abilities to perform the job
  • CRO or pharma experience required
  • Ability to think strategically and advise on value proposition development and marketing/selling strategies
  • Ability to produce in-depth writing assignments clearly and consistently and with high quality, often under extremely tight timelines
  • Proven expertise developing integrated marketing and communications programs for external audiences
  • Understanding of integrated marketing programs for service promotion and corporate brand alignment
  • Ability to synthesize market research and data analysis and to incorporate these into strategic planning
  • Strong collaboration and the ability to work well with others across all business areas
  • Proven planning, organizational and multi-task project management skills
  • Ability to work well under pressure and meet tight deadlines with a quality product and on budget
  • Demonstrated business maturity and professionalism
  • Understanding of working within corporate structure for approval processes
62

Associate Director Marketing Resume Examples & Samples

  • Assists in developing operational brand plan and set strategies and specific goals for Nexavar
  • Assists in developing core branding, positioning and messaging
  • Develops Congress plan
  • Assists in developing annual brand plan/strategy
  • Monitors product strategy success and adjusts accordingly
  • Collaborates on joint commercial strategies with Sales/NHA
  • Responsible for tactical execution of all brand strategies including liver transplant center peer to peer programs, liver surveillance program implementation and creation of sales collateral
  • Builds relationships with national KOLs
  • Primary lead for channel strategy and pull through
  • Provide an environment that fosters learning, open communication and teamwork to maintain and expand capabilities
  • A Bachelor's Degree is required, advanced degree preferred and a minimum of 7 years of experience in Healthcare field
  • At least 3 years in Sales, Sales Training, Marketing or Medical field
  • Oncology experience, Oral Oncolytic therapy experience, Alliance Management experience, P&L or budget responsibility and prior launch experience preferred
  • Previous experience with solid tumors
63

Associate Director, Marketing Portfolio Resume Examples & Samples

  • As a senior member of the Executive Education team, participate in establishing program objectives, long-term goals, division policies, and procedures
  • Initiate and maintain contact with client organizations; coordinating activities with Executive Education's Business Development function
  • Evaluate effectiveness of programs and revise curriculum as required
  • Analyze financial performance and implement corrective administration action when appropriate
  • Assist in preparing budgets; authorize payment for materials, facilities, staff and instructional faculty
  • Plan, schedule and manage an assigned portion of the division's program portfolio
  • Conduct on-going analysis of the state of the art business practices and competitive landscape
  • Integrate faculty groups in the development of new products
  • Engage in activities that promote Executive Education and Booth overall: speak at professional and alumni gatherings, contribute to development of thought leadership and present in appropriate forums
  • Interview, hire, train and evaluate professional staff and instructional faculty
  • Plan and evaluate program marketing and communications for managed portfolio