Director, Global Marketing Resume Samples

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TB
T Beatty
Tate
Beatty
6401 Boyer Lodge
New York
NY
6401 Boyer Lodge
New York
NY
Experience Experience
05/2015 – present
Dallas, TX
Executive Director, Global Marketing
Dallas, TX
Executive Director, Global Marketing
05/2015 – present
Dallas, TX
Executive Director, Global Marketing
05/2015 – present
  • Develops upscale gifting strategy to make the brand an all year gift destination
  • Provide leadership, direction and management of three direct reports
  • Manages, trains, and develops the marketing expertise of three direct reports
  • Develops global marketing objectives and strategies for assigned categories and develops plans to achieve them
  • Develop comprehensive Global Launch Guides that provide a roadmap and tool kit for excellent execution for all marketing programs
  • Lead and effectively manage the START process for new products from concept brief initiation to Stage Gate approval by senior management
  • SKU Management
02/2009 – 03/2015
Dallas, TX
Director, Global Marketing
Dallas, TX
Director, Global Marketing
02/2009 – 03/2015
Dallas, TX
Director, Global Marketing
02/2009 – 03/2015
  • Briefing, tracking and dispatching all Skagen & Michele marketing materials including seasonal collateral, POS, press kits, mailers, event, etc
  • Working closely with shared service CRM teams
  • Monitoring of marketing budget with monthly reviews of spend/projected spend
  • Manage the Consumer promotional budget and support development of the annual Brand Plan, AOP, and Go-T0-Market strategy plan
  • Develop Branded and Unbranded Consumer Promotional Campaign Platforms including Creative Concept, Messaging, Media Plan and Digital Strategy Development, execution and measurement
  • Lead the transformation of Marcom practices along with creation and staffing of a newly integrated Marcom team with the objectives of improving service and quality, reducing costs, and migrating toward more contemporary practices such as digital, ePresence and social media
  • Work effectively with senior leadership as an adviser, critical resource and change agent and work seamlessly with colleagues in other businesses and other regions
08/2003 – 08/2008
New York, NY
Director Global Marketing
New York, NY
Director Global Marketing
08/2003 – 08/2008
New York, NY
Director Global Marketing
08/2003 – 08/2008
  • Define and drive the global brand strategy and positioning for Sony Entertainment Network, Video Unlimited and Music Unlimited brands in support of defined business & overall brand objectives
  • In collaboration with Drug safety, Manufacturing and Regulatory Affairs, identify and implement strategies for pipeline and inline assets life cycle optimization
  • Provide brand guidance for the organization and assure the brand integrity and consistency globally, which includes developing and maintaining successful partnerships with other Sony companies including Sony Mobile Communications, Sony Electronics, Sony Computer Entertainment, Sony Pictures Entertainment and Sony Music Entertainment
  • Collaborate with regional marketing teams to develop marketing communication strategies to drive brand awareness, customer acquisition (e.g., account registrations, free trials) and ecommerce monetization (e.g., digital content sales, paid subscriptions)
  • In collaboration with Market Insights, develop LCM intelligence framework and analogs that provide state of the art options for life cycle planning optimization
  • Work with Other Eisai Functional Areas/Business Development to complete commercial assessment of in-license opportunities
  • Collaborates with internal and external strategic business partners to develop joint marketing strategies, ensuring they are integrated with the plans of other businesses and channels
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
The Ohio State University
Bachelor’s Degree in Marketing
Skills Skills
  • Strong strategic and analytical skills. Creative and ability to think out of the box
  • Excellent communication skills in English, both written and verbal; additional language proficiencies
  • Excellent interpersonal skills and strong team player
  • Tech savvy with the ability to maneuver relevant software, deep knowledge of the Microsoft Office suite, especially Excel
  • Proven ability to multitask and prioritize in a fast paced environment
  • Strong communication, leadership and negotiation skills
  • Highly organized, creative and motivational leader
  • Ability to travel, both domestically and internationally, up to 20%
  • Global experience a plus. Selective/prestige markets experience
  • Competent manager experienced in motivating junior team members, as well as working with senior management
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1

Associate Director, Global Marketing Resume Examples & Samples

  • Primary marketing and sales point of contact for Rodale’s international marketing and sales – both internally and externally
  • Manage and update the database of marketing and sales best practices collected from both the US and global editions
  • Manage key Rodale International events, including brand conferences both in the US and global markets
  • Work with editorial team to develop and promote special projects and PR efforts
  • Organize regular calls and exchange of information with each partner
2

Director, Global Marketing Resume Examples & Samples

  • Responsible for keeping ED abreast of assigned category performance, product opportunities and all category related information
  • Is the expert and key point person for performance of assigned segments (shipments, sell-thru, cost of goods, sku count, pricing and new product forecasts) as well as the competition
  • Assists the ED in developing Global Marketing Calendars and support programs; responsible for gaining approval for assigned segment programs and projects
  • Responsible for managing the conception and development of marketing programs for assigned categories
  • Manages team to prepare up-front planning documents to gain Senior Management approval on launch support
  • Provides direction and spearheads the development of launches with all necessary support groups on assigned projects
  • Oversees the preparation of all paperwork necessary to get projects into the system; Manages support program development to ensure programs are on time, within budget and meet strategic objectives
  • Cultivates close collaborative relationships with affiliate marketing teams to ensure programs developed by global Marketing meet affiliate market needs
  • Responsible for providing all affiliates with timely information on all calendarized programs; liases regularly with affiliate Marketing teams to ensure programs meet Market needs
  • International: includes responsibility for overseeing accuracy and timely issuance of all Flashes and Dossiers
  • North America: responsible for keeping abreast of calendar and program changes that will affect the North America business
  • Prepares materials for presentation of marketing plans to all affiliates and Retailers when applicable, i.e. Sales Meetings, Regional Roundtables
  • Manages and is responsible for the performance of the Associate including on-time performance and accuracy of projects
  • Leads by example to create an environment that is encouraging, respectful and builds team cooperation
  • Minimum of 8 years related experience
  • Must possess strong leadership, analytical, creative, and oral and written communication skills
  • Must possess pro-active strategic and critical thinking skills and the ability to take initiative, anticipate next steps and offer recommendations
  • Must be able to manage and develop direct reports
  • Must be team player with the ability to build, foster and nurture relationships with members of cross-functional teams
  • Must have very strong Excel and PowerPoint skills
3

Director, Global Marketing Resume Examples & Samples

  • Prepares monthly Business Reviews
  • Point person with Market Research for all consumer research efforts, including TV, print, concept tests, etc… Develops questionnaire and concepts, analyzes results, and provides recommendation based on results
  • Provides direction and spearheads the development of launches with all necessary support groups on assigned projects, including GBSC, Finance, Forecasting, Product Development, Marketing Services, Packaging, Design, Creative, Visual Merchandising, Special Events, PR, Education, and E-Commerce
  • Includes responsibility for overseeing accuracy and timely issuance of all Planning Guides, Flashes, and Dossiers
  • Manages and is responsible for the performance of the Associate, including on-time performance and accuracy of projects
  • Leads by example to create an environment that is encouraging, respectful and builds team cooperation. Train direct report to build beauty industry knowledge
  • 8 years related experience. MBA is a plus
  • Must be mature, responsible, accountable, organized and must possess the potential to manage and develop direct report
  • Demonstrates ownership of programs; embracing both big picture objectives and follow-thru on details
  • Must possess excellent oral and written communication, analytical, creative and computer skills
4

Executive Director, Global Marketing Resume Examples & Samples

  • Develop and direct implementation of global product marketing strategy for assigned domains in collaboration with Product Development, Regional Marketing and Creative consistent with the annual and long term strategies of Aveda. Develop strategies for positioning, pricing, distribution and merchandising
  • Develop and direct implementation of global annual business plan to improve market share and profitability
  • Lead the development of three year product planning, global and regional domain calendars and new products and programs based on consumer and professional research, insights and analyses
  • Drive category optimization through reformulations, repackaging and line extensions
  • Oversee all aspects of program implementation with cross-functional teams to bring new programs to market
  • Provide leadership, direction and management of three direct reports
  • Empower team to perform their job function to the best of their ability and promote learning and growth through direct responsibility and implementation of domain strategies and tactics
  • Manage the workflows of the team to ensure projects are completed on time. Prioritize workloads as needed
  • Lead and effectively manage the START process for new products from concept brief initiation to Stage Gate approval by senior management
  • Lead the development of the Creative Brief and manage the creative process to ensure product positioning, package development, design and merchandising support the approved strategy
  • Lead global project teams to develop holistic integrated programs and campaigns that maximize global opportunities and regional relevance for marketing education and global communications
  • Lead monthly domain planning and update conference calls with the regional marketing and global marketing teams
  • Research and insights
  • Develop and present annual strategies and programs at the Global Stewardship Forum, regional roundtable meetings, etc
  • Lead the development of holistic 360° campaigns with Consumer Engagement, Global Communications and Education
  • Develop comprehensive Global Launch Guides that provide a roadmap and tool kit for excellent execution for all marketing programs
  • Marketing Calendar
  • Pricing and Cost of Goods
  • SKU Management
  • 10+ years marketing experience in CPG, beauty, or salon/spa industry. Proven leadership, strategy development, communication and project management skills. Proven ability to build teams and lead cross-functional teams with persuasion and influence. Strong strategic, finance, communication and collaboration skills. Personal interest in non-profit/environmental/social responsibility causes and Aveda mission
5

Director, Global Marketing Resume Examples & Samples

  • College/University degree required
  • Position requires 8+ years relevant work experience
  • Strong negotiation skills and legal interface experience required
  • Creativity and knowledge in all areas of marketing including the ability to develop and implement innovative marketing programs, knowledge of global market/consumer/pop culture trends
  • Knowledge of the functions of Product Development, Packaging, Design, Consumer Research, Sales, PR, Legal interface and Negotiating
  • Demonstrate ownership of programs and consistent follow-up
  • Have strong analytical, written/oral communication and problem solving skills
  • Team player with the ability to build, foster and nurture relationships with members of cross functional teams
  • Ability to handle a broad range of responsibilities and projects with multiple individuals
  • Thorough knowledge of PC (Word, PowerPoint, Excel)
6

Director Global Marketing Resume Examples & Samples

  • Combination of at least 8-10 years marketing experience including one (or more) of the following: (1) leading advertising or media agency, (2) consumer insights and brand positioning role in a blue chip retail/fashion/ CPG company, and (3) marketing communications role in a blue chip retail/fashion/CPG company
  • International experience that includes in-market consumer research and go-to-market strategies in European and Asian markets, ideally in fashion-oriented categories
  • Direct ownership of significant marketing budgets with a focus on marketing mix optimization and strategic investment justification
  • Marketing campaign management in multi-channel environments, including wholesale, retail and digital channels
  • Track record of success in providing analysis, strategic direction, and specific business recommendations to senior management on critical decisions
  • Proven success training and developing staff (direct reports), and success with “training” and “influencing” cross-functional/internal clients
  • Minimum of a Bachelor’s degree. MBA preferred
7

Director, Global Marketing Resume Examples & Samples

  • Spearheads the global category review development and analysis process and is responsible for accuracy of all information presented. Presents and uses data to make informed recommendations and assists in the development of the 3 to 5 year business plan
  • Specific responsibility for the development of the Asia regional marketing product and support calendars
  • Provides direction and spearheads the development with all necessary support groups on assigned categories/projects including: Product Development, Packaging, Design, Creative, Global Communications, Education, Global Brand Supply Chain, Online
  • Conducts brainstorming sessions with cross functional teams to surface and gather new, actionable ideas
  • Guides all forums for program development to insure that programs meet Origins strategic and financial objectives for specified segment
  • Screens ideas, prepares and presents the Upfront Planning Process documents, including concept briefs, cost objectives and comparisons, to gain final brand management approval on new product and project recommendations
  • Works with Executive Director and Finance to insure all programs are supported in a fiscally responsible manner
  • Cultivates close collaborative relationships with all internal and external teams
  • Provides affiliates with appropriate, timely information regarding all calendarized programs in assigned segment (using 9 month/5 month pre-launch system). Liaises regularly with affiliate marketing teams to insure programs meet market needs; and, that strategic objectives are met
  • Prepares and/or manages the preparation of necessary paperwork, including but not limited to Innovation portal stage gates, Marketing Work Requests, job starts, creative and copy requests for assigned categories/projects
8

Director, Global Marketing, Bobbi Brown Resume Examples & Samples

  • 8+ years of related Marketing experience (Global Marketing experience preferred)
  • Ability to build, foster and nurture strong relationships and gain the respect of members of the cross-functional and affiliate teams
  • Comfort level with regular interactions with senior management, given small teams and flat structure within the brand
9

Executive Director, Global Marketing Resume Examples & Samples

  • Responsible for the conception and development of innovative and trendsetting marketing strategies, programs and product concepts that reinforce Brand equity and drive business globally in all Bb. channels of distribution (current and future - including Salons, retail and online) both Consumer and Stylists focus
  • Assume fiscal responsibility through carefully planned and monitored budgetary guidelines and practices
  • Direct overall implementation of marketing initiatives partnering and gaining support of various internal and external departments (such as sales, education, Bb. Salon etc..) to effectively meet goals
  • Spearhead brainstorming and development of all approved initiatives through strong partnerships and tight communication with support and partner groups (such as Creative, Product Development, Global Communications, Operations, Education, and Sales to ensure timely launches of marketing initiatives within budget and COGS
  • Manage actively portfolio and number of SKU seeking efficiencies and opportunities
  • Provide leadership and guidance to team under responsibility, with strong emphasis in team building, coaching and developing both direct reports and more junior members of the team
  • Strong people skills and proven successful experience in managing and developing staff
  • Strong strategic and analytical skills. Creative and ability to think out of the box
  • The job requires an individual with an understanding of and a passion for fashion and hair care and with a strong sense of style and the ability to catch the pulse of global trends
  • Position requires 10+ year’s Beauty industry Marketing experience
  • Hair care (professional or mass) experience very strongly preferred
10

Executive Director, Global Marketing, La Mer Resume Examples & Samples

  • Reports into the Vice President of Global Marketing
  • Works with the VP on program and product concepts, positioning of new products & consumer engagement initiatives. Assists VP with developing Objectives and Strategies for 3-5 year growth, marketing calendars and marketing support programs
  • Directs programs from concept to execution in a timely manner. Ensures that programs meet brand’s strategic and financial objectives
  • Provides direction and spearheads the development of launches with all necessary teams, including Consumer Engagement, Product Development, Creative, Regions, Global Business Supply Chain (GBSC), Global Business Planning (GBP), Finance, Packaging Development, Packaging Design, Visual Merchandising, Global Communication, Education, Online, Legal
  • Issues Program Briefs, proposes and reviews global forecasts, estimates cost of goods, leads pricing analysis across reference markets, writes IMW Bulletins, collaborates on consumer engagement support
  • Leads Product Packaging and Design (PPD) meetings to help drive key decisions and ensure timetables and budgets are met
  • Manage global programs for assigned categories, with a special focus on NA, UK, EMEA
  • Cultivates collaborative relationships with Regions to ensure programs meet market needs while enhancing brand equity and luxury positioning. Liaises with Regions to identify new product and consumer engagement opportunities and works with Regions on marketing calendars. Provides Regions with timely information on all programs
  • Stays abreast of category performance, product and consumer engagement opportunities
  • Is the key point person for performance of segments (shipments, sell-thru, cost of goods, SKU count, pricing and new product forecasts)
  • Tracks launch recaps, retail performance of initiatives, category and competitive activity (e.g., NPD, European Forecast, Beaute) and market trends to identify opportunities or threats
  • Conducts pricing studies & Value Analysis (saleable & non saleable) and proposes recommendations. Recommends annual SKU rationalization for assigned categories
  • Manage sampling and select collateral development
  • Leads annual budget planning and tooling budgets for assigned programs
  • Participates in market research, including concept tests
  • Prepares materials for presentation of marketing plans to all affiliates when applicable (e.g., Sales Meetings, Regional Roundtable Meetings, etc.)
  • Manages, develops and trains Manager and junior team members
  • Position requires 10+ years of related experience
  • Strong leadership skills with the ability to lead cross-functional teams and interface with International markets
  • Demonstrates ownership of programs; embracing both big picture objectives and follow-through. Solid execution skills, including the ability to manage multiple products with strong attention to detail
  • Drives creativity in product and commercial innovation, and consumer engagement journey
  • Must be an excellent team player; possessing the ability to build, foster and nurture strong relationships and gain the respect of team members
  • Must possess excellent oral and written communication and analytical
  • Can work effectively in an entrepreneurial environment – be flexible and able to work with decision makers and to react effectively to change
  • Strong sensibility of International marketplaces, business
11

Senior Director Global Marketing Innovation Resume Examples & Samples

  • Provide strategic leadership, internal consulting and direction in the development of new marketing innovations supporting the global consumer marketing organization and the Visa brand as a whole with specific emphasis on global marketing programs
  • Act as an innovator of new practices, buying types, formats, technologies, or methods of communicating to optimize the stakeholder experience and produce ROI in marketing, by matching emerging platforms across stakeholders, or leveraging existing partnerships to drive this forward
  • Develop a Labs program as a means to integrate with the broader startup and culture ecosystem with the intent to 1) Bring marketing innovations into Visa Inc. 2) Translate marketing innovations into meaningful business solutions across stakeholders and clients 3) Develop relationships with the startup community to drive the brand and the business forward
  • Determine optimal strategic engagement model for supporting client education across the regions, and then provide ongoing guidance, education and consultative support on an as needed basis
  • Formalize a comprehensive digital innovation education program that evangelizes the use of digital through planning tools, training modules and clear communications that increase the capabilities of Visa’s global marketing community
  • A Bachelor’s degree is required, a Master’s degree is preferred, with a concentration in Marketing or Business administration
  • 12+ years of experience in wide spectrum of digital marketing, with a solid grounding in social media best practices
  • Significant experience in leading, mentoring and scaling teams
  • Experience in setting a vision for a team and for a company’s digital strategy
  • “End-to-End” project management experience from insight to execution that demonstrates strong results-orientation and ability to ladder comfortably from strategy to operations, education and deployment activities
  • Solid grounding in creating a framework for metrics and technologies for digital measurement
  • Demonstrated ability to collaborate successfully in a highly matrixed organization, especially within an integrated marketing organization
12

Director Global Marketing Resume Examples & Samples

  • Define and drive the global brand strategy and positioning for Sony Entertainment Network, Video Unlimited and Music Unlimited brands in support of defined business & overall brand objectives
  • Define and communicate all elements of the marketing program for the brand, including advertising, promotions, PR, retail programs, packaging, events, user experience, and media initiatives
  • Manage brand positioning, strategic marketing programs and brand roadmaps to best deliver the brand promise to the consumer, while maximizing financial results
  • Provide brand guidance for the organization and assure the brand integrity and consistency globally, which includes developing and maintaining successful partnerships with other Sony companies including Sony Mobile Communications, Sony Electronics, Sony Computer Entertainment, Sony Pictures Entertainment and Sony Music Entertainment
  • Establish and deliver on key brand metrics and KPIs, such as awareness, preference, and brand perception
  • Collaborate with regional marketing teams to develop marketing communication strategies to drive brand awareness, customer acquisition (e.g., account registrations, free trials) and ecommerce monetization (e.g., digital content sales, paid subscriptions)
  • Conduct comprehensive market and product analysis and brand tracking research to monitor and understand marketplace trends and consumer sentiment
  • Bachelor’s degree required. Concentration in Marketing, Business, or Communications preferred. MBA or other advanced degree a plus
  • Strong management skills, comprehensive experience managing and mentoring individuals and teams
  • At least 10+ years of professional marketing experience with proven track record of success at a leading interactive or ecommerce company
  • Strong understanding of the video games, movie and/or music business
  • Excellent quantitative and analytical skills as well as strong creative intuition
  • Is a team player, adept at building relationships across organizations
13

Director, Global Marketing Resume Examples & Samples

  • Spearhead brainstorming and development of all approved initiatives for projects under responsibility through strong partnerships with support and partner groups (such as Creative, Product Development, North America Marketing, Digital, PR, Operations, Education, Sales etc..) and ensure timely launches of marketing initiatives within budget and COGS targets
  • Coordinate across departments to build inspirational and informational content and manage the calendar to disseminate the content across social, digital, print, etc
  • Collect and analyze sell-through trends, category shifts, COG changes, etc. and recommend shifts in programs as needed
  • Work very closely with the rest of the marketing team and always maintains a team building attitude
  • Position requires 8+ years of marketing in the Beauty industry gained in one of the industry leading companies. Product marketing experience required
  • Global experience a plus. Selective/prestige markets experience a plus
14

Executive Director, Global Marketing Resume Examples & Samples

  • Works with the Vice President in defining the marketing objectives of the brand and on the execution of key brand initiatives
  • Has significant input into the strategic development of global/regional marketing product and support calendars
  • Develops global marketing objectives and strategies for assigned categories and develops plans to achieve them
  • Is the catalyst responsible for the conception, development and gaining of internal and affiliate support for marketing programs for the assigned segments and projects, including an 18 month detailed plan and a 3 year overview
  • Consistently delivers successful products and programs on time and in keeping with the overall Origins category strategies and objectives
  • Develops and presents to senior management the marketing programs and product launch strategies for assigned categories that include long-term category objectives; COG analysis, pricing and forecasting; SKU management; Merchandising and Creative execution
  • Responsible to ensure all cross functional teams on assigned categories/projects work together including: Product Development, Packaging, Design, Creative/Merchandising, Global Communications, Education/Special Events and NLM
  • Works with GBP to assess all program potential prior in line with the side x side meeting cycle and prior to issuing product forecast offerings
  • Responsible for briefing the Creative team on all new programs and re-promotes in alignment with brand strategy
  • Works closely with all support groups, including PD, GBSC, Packaging, Creative, Digital/Social, GBSC, GSR and GBP to drive programs
  • Works closely with Sales, International GM and all affiliate markets to ensure programs meet the channel and / or market needs
  • Manages, trains, and develops the marketing expertise of three direct reports
  • Provides continuous support to VP of Global Marketing in all functional areas
  • Makes recommendations to the existing line based on reformulation, repackaging or value analysis needs
  • Oversees the preparation of product and pricing information for use by management, including competitive pricing analysis
  • Ensures proper input of Product Launch information into the ‘Portal’ system to kick off and track programs
  • Drives the preparation of Creative Briefs for Marketing program, ensures briefs are concise and actionable
  • Provides guidance and rationale to Sales for forecasts for existing and new products
  • Provides affiliates with appropriate, timely information regarding all calendarized programs in assigned segment (using 9 month/5 month pre-launch system)
  • Cultivates close collaborative relationships with Regional marketing teams to insure programs developed by Global Marketing meet Region and Affiliate market needs and that Global Marketing strategic objectives are met
  • Works closely with Merchandising to ensure the most effective, up-to-date and cost efficient testers, display and visual elements for assigned segment
  • Liaises regularly with support groups to insure programs meet objectives, are on time, and that cost and budget guidelines are met
  • Prepares and/or oversees the preparation of materials for presentation of marketing plans, i.e. Sales Meetings, Regional Roundtables
  • Regularly presents to Senior Management, Retailers and at US and International Regional Roundtables and Education Meetings
  • Supports VP in preparation of monthly, quarterly and annual global category analyses
  • Conducts brainstorming sessions with cross-functional teams to surface and gather new, actionable ideas
  • Directs and analyzes market research and is responsible for conducting competitive market analysis on all topics related to assigned categories
  • Must possess excellent strategic, creative, analytical and communication skills
  • Must possess the ability to build, foster and nurture strong relationships with members of cross-functional and affiliate teams
  • Must have the potential to assume increased responsibility
  • Must have the ability to manage the performance and career development of direct reports
  • Should demonstrate a passion for the cosmetics business and in particular, understand Origins philosophy and point of difference
  • 12+ years experience
15

Executive Director, Global Marketing Resume Examples & Samples

  • Bachelor’s Degree, Master’s Degree is a plus
  • Minimum 10 years+ relevant work experience in Global and Applied Marketing, preferably in the luxury world, beauty and fragrance industry
  • Experience in brand building is a plus
  • Candidate has experience in dealing with CRM programs involving digital activities to build loyalty, retain, reward and “treat” customers
  • Knowledge of the international retail environment. Experience abroad is greatly appreciated
  • Experience in dealing with a licensor or in B to B (managing high profile clients)
  • Knowledge of luxury environment and consumer mindsets/expectations in high-end beauty and/or fashion
  • Knowledge of project management, product development, packaging design, merchandising/store design, advertising and sales and their impact on ultra-prestige product marketability
  • Strong analytical and leadership skills
  • Diplomatic skills combined with a high sense of service are a must
  • Ability to drive other people (direct reports, indirect reports, support teams, regional partners, third parties)
  • Must be excellent team player with ability to build, foster and nurture relationships with members of the global marketing teams and cross-functional teams
  • Well-organized, able to drive projects in full autonomy
  • Strong Creative skills including the utmost attention to details, interested in arts/design/fashion and trends
  • Excellent presentation skills, written and verbal communication
  • Proficiency utilizing Microsoft applications especially Word, Excel and PowerPoint
16

Senior Director, Global Marketing Services Resume Examples & Samples

  • Reporting to the SVP, CMO of Fossil & Skagen, lead a team of 10+ providing centralized global marketing expertise to the Fossil Group marketing leadership team
  • Support owned and licensed brand teams in our global and regional marketing activities, driving global efficiency and effectiveness
  • Establish marketing standards and processes to support growing marketing agenda through the design and management of centralized marketing services for Fossil Group
  • Lead Marketing Operations for the Americas Region. Provide on-going management of the regional marketing budget and execute regional and brand marketing plans and programs with excellence in the wholesale channels
  • Define and ensure execution against the standards of marketing success for our brands
  • Support marketing leadership in the development and implementation of sustainable and scalable marketing programs aligned with our global portfolio, brand and region marketing strategies
  • With the SVP, CMOFossil , own and manage the annual marketing operating plan and quarterly re-forecast process that aligns marketing spend with our strategic priorities, optimal mix and financial commitments
  • Lead Americas Marketing Operations team to plan, manage, and execute $100M in annual regional marketing spend. Focus on financial management of annual plan, mix optimization of wholesale marketing budgets in collaboration with the SVP, Wholesale Sales, and execution of programs and events with wholesale partners
  • Lead Marketing Shared Services team that provides: marketing support for emerging businesses e.g. connected accessories, marketing program management as well as centralized capabilities of PR and market research
  • Support our brand marketing teams in building ROI business cases for incremental strategic investment in global, scalable marketing programs that will unlock substantial growth for our Fossil and Skagen owned-brands
  • Own the development and implementation of marketing tools, standards and training including development of best practices for Regional Marketing and Brand Marketing teams
  • Collaborate with marketing and business teams to maximize efficiency and effectiveness of our existing $200MM+ global marketing budget across owned and licensed brands by working across our matrixed P&Ls to optimize our mix of spend across brands, marketing vehicles and geographies
  • Support upgrade of Fossil Group’s marketing capabilities across a balance of hiring top industry talent and developing our existing team members
  • Combination of at least 8-10 years marketing experience including one (or more) of the following: (1) leading advertising or media agency, (2) consumer insights, brand positioning, or Marketing operations role in a blue chip retail/fashion/ CPG company, or (3) marketing communications role in a blue chip retail/fashion/CPG company
  • Global brand positioning and marketing communications experience in categories whose brands have an emotional dimension that is critical to their equity (e.g., Fashion Apparel/Accessories/Footwear, Retail, Luxury Goods, Cosmetics, Entertainment, and/or Alcohol Beverage/Spirits)
  • International experience in European and Asian markets, ideally in fashion-oriented categories
  • Demonstrated experience in developing brand marketing strategy leveraging input across multiple lenses; including market, economic, competitive, consumer, and shopper insights
  • Minimum of a Bachelor’s degree
17

Executive Director, Global Marketing Smashbox Resume Examples & Samples

  • Lead the Product to Market process, working with Product Development, Packaging and Creative teams to launch new and innovative products in the makeup category, which meet strategic and business objectives and specific geographic requirements
  • Lead the development team in the strategic development and alignment of the global marketing calendar for the US, International and Travel Retailing. Interact with International Marketing, regions and affiliates to determine specific needs
  • Develop product positioning and pricing for global markets, through a deep understanding of the competitive environment for global markets
  • Develop innovative and cost-effective key item programs to address individual market opportunities in addition to the core global calendar
  • Lead the Global Marketing team in preparation of regular business analyses to monitor and track brand development and identify opportunities
  • Partner with the Consumer Engagement team on 360 degree launch approach to new products and programs
  • Drive consumer insights within function and by partnering with the Consumer Insights team on various market research projects such as concept testing. Remain knowledgeable of new, up and coming trends and consumer insights in order to determine how they can apply to the brand
  • Play a key role in the development of the global brand strategy and objectives on new market opportunities (e.g. new products, product categories, high-potential channels, emerging markets), including identifying the risks/benefits of opportunities, etc
  • Manage cost of goods to ensure they are in-line with overall objectives
  • Work together with Demand Planning, GBSC, and Markets to ensure accurate forecasting
  • Partner with cross-functional teams to analyze event learning to build a Global Events strategy and to ensure its flawless execution across regions and retailers
  • MBA from top tier school preferred
  • 10+ years marketing experience in the cosmetics industry
  • Must be strategic thinker, well-organized, flexible, independent, self-starter, and possess an entrepreneurial spirit
  • Must have strong management, creative, analytical, communications and computer skills
18

Director Global Marketing Resume Examples & Samples

  • Position requires creativity and thorough knowledge in all areas of marketing including the ability to develop and implement innovative marketing programs and knowledge of the global marketplace and consumer trends
  • Knowledge of the functions of product development, packaging design, PR and Sales and their effect on product marketability
  • Strong leadership and project management skills. Ability to lead initiatives with cross-functional teams and work with and through others to achieve common goals
  • Self-starter who takes a proactive approach to ensure all deliverables are met
  • Enjoys an entrepreneurial environment and is flexible in wearing many hats
  • Computer Skills: Microsoft Office (Word, Excel, PowerPoint) and knowledge and comfort with information retrieval systems
  • 8+ years work experience required. Previous global marketing experience required
19

Associate Director, Global Marketing Resume Examples & Samples

  • Work extensively with cross-functional peers in the Los Angeles home office with a strategic marketing and servicing responsibility to international markets
  • Develop strategic marketing and business plans by title, including go to market recommendations
  • Coordinate and service all aspects of central product marketing development, including creative briefing, scheduling, consumer research, market/competitive analysis, creative development, consumer promotions and publicity, including sharing of best practices
  • Work with the Executive Director/VP to articulate overall strategy to individual territories
  • Drive the overall strategic direction with international territories by title; enrich strategy with local territory input, a needed
  • Provide timely information and materials to territories, either directly or thru briefing and monitoring of functional services
  • P&L accountability: responsible for individual title P&L across all distributing territories
  • Work with Executive Director/VP to recommend monitor central investment in fixed cost for each release and their segment (DVD content and localization, creative and internet assets, central publicity activity)
  • Monitor fiscal forecast (together with Finance department), report results and activity to Fox management
  • Must have a combination of brand marketing, international marketing experience- home entertainment experience a plus
  • Good humor, positive and passionate approach to work
20

Director, Global Marketing, Tory Burch Resume Examples & Samples

  • Oversees the fragrance marketing calendars for the US, International and Travel Retailing. Interacts with affiliates to determine specific needs
  • Works with Creative and Packaging to develop unique promotional and support programs for new and existing products
  • Works closely with all support groups to achieve the successful on-time implementation of all programs
  • Works with Product Development to launch new and innovative products in the fragrance category, which meet strategic and business objectives and specific geographic requirements
  • Develops product positioning, packaging and pricing recommendations
  • Presents concepts to management and markets for feedback
  • Issues PSF and concept briefs to all relevant players to initiate production of the items
  • Develops innovative and cost-effective key item programs to address individual market opportunities in addition to the basic calendar
  • Prepares regular business analyses to monitor and track brand development. Remains knowledgeable of new up and coming trends and consumer tastes in order to determine how they can apply to the brand
  • Manages cost of goods to ensure they are in-line with overall objectives
  • Works together with GBSC to ensure accurate forecasting
21

Director, Global Marketing Dkny Resume Examples & Samples

  • Leads development and implements innovative and trendsetting global marketing strategies for all DKNY brands ( Be Delicious, pure DKNY, DKNY Original, New Pillar and DKNY Color) and new launches including new products and promotional programs (for International, Domestic, Travel Retail), from inception through completion
  • Spearhead brainstorming design and development of all approved DKNY initiatives, in conjunction with support and partner groups, of all aspects of sampling, collateral, advertising, seasonal and promotional programs and ensure timely launches of marketing initiatives within budget and COG’s targets
  • Conducts bi-monthly meetings with Product Development, Packaging, Design, NLM and N/A Marketing teams to drive programs and ensure timetables and cost objectives are met
  • Perform SKU and portfolio analysis
  • Responsible for all marketing estimates and managing overall cost of goods for all programs
  • Collect and analyze sell thru trends, category shifts, COG changes, etc and recommend shifts in programs as needed
  • Collaborates with key executives at Donna Karan International (fashion) to secure proper creative approvals and timely execution of all programs
  • Maintains flow of communication with International and Domestic affiliates with regards to marketing calendars, revisions in programs, costing guidelines and brand issues
  • Develops promotional and launch bulletins for global marketing website as the primary communication vehicle for all international markets. Maintains ongoing business information on marketing website
  • Prepares and presents all programs to worldwide affiliates at annual meetings as well as retail partners as needed
  • Experience in Global Marketing position (8 + years with BS degree) in Beauty and/or Fragrance Marketing
  • Experience in Color Cosmetic Marketing/Development a plus
  • Ability to effectively develop, communicate and gain support for execution plans with a wide range of stakeholders
  • Broad understanding of strategic business objectives
  • Able to motivate and develop individual team members and overall team performance
22

Director, Global Marketing, Bumble & Bumble Resume Examples & Samples

  • Lead the conception, development and implementation of innovative and trendsetting marketing strategies, product concepts, and promotional programs for products/areas under responsibility in order to drive business globally and reinforce Brand equity
  • Perform SKU and portfolio analyses to guide strategic recommendations
  • Responsible for domestic and international pricing and competitive analyses
  • Compile and analyze market intelligence/competitive information and make recommendations to seize market opportunities
  • Hair care (professional or mass) experience is preferred
23

Director, Global Marketing Resume Examples & Samples

  • Visionary thinker with intuitive insights, who can recognize key opportunities and implement improvements for future programs
  • Strategic understanding of brand building within the luxury market and all aspects of media
  • Fashion and trend savvy
  • An inquisitive mind – not satisfied with the status quo
  • A self-starter who is proactive and dedicated to getting results
  • Must have a passion for excellence and be detail-oriented
  • Proven ability to multitask and prioritize in a fast paced environment
  • Excellent interpersonal skills and strong team player
  • Competent manager experienced in motivating junior team members, as well as working with senior management
  • Tech savvy with the ability to maneuver relevant software, deep knowledge of the Microsoft Office suite, especially Excel
  • Ability to travel, both domestically and internationally, up to 20%
  • Excellent communication skills in English, both written and verbal; additional language proficiencies a plus
  • 5 – 7 years of relevant working experience
  • Managerial experience strongly preferred
  • Experience in Project Management preferred
  • Experience with managing budgets preferred
24

Director, Global Marketing, Origins Resume Examples & Samples

  • Leads the strategic and creative direction for assigned segments and projects from conception to execution
  • Is the catalyst responsible for the conception, development and gaining of internal and affiliate support for marketing programs for the assigned categories and projects, including a 18 month detailed plan and a 3 year overview
  • Assists the ED in developing Global Marketing Calendars and 360 support programs; responsible for driving creativity and innovation as well as gaining approval for assigned segment programs and projects
  • 8 years + of related marketing experience
25

Director, Global Marketing Resume Examples & Samples

  • Devise, set and communicate the global marketing strategy specific to watches – building off the licensor brand message
  • Lead the strategic development of marketing plans, and support the development of marketing tactics, that drive traffic, sales, and brand awareness throughout all channels (online, social media, advertising, PR)
  • Work closely with country marketing teams and licensor to manage the approval process to meet marketing and launch timelines
  • Continuously research trends to positively impact the marketing message
  • Ensure team is motivated, clear on vision/goals and their role in achieving these, and effectively executing and delivering results
  • Work collaboratively with multiple internal and external business partners
  • Substantial brand marketing experience within a corporate environment- experience in luxury beauty, fashion, accessories business is highly preferred
  • Experience managing a complex network of influencers to meet core objectives
26

Director, Global Marketing Resume Examples & Samples

  • Involved in planning and creating the global marketing strategy for MMS, working with Platform leaders, Regional Marketing leaders and BU Marketing Management teams. The global marketing strategy includes market research, marketing planning for “how to win”, sales support and customer training for legacy and new solutions
  • Own and drive Global Marketing Powerhouse competency understanding, development, training and execution globally
  • Develop and manage the MMS story and message, aligned globally but tailored to key major regions
  • Build an aligned MMS Customer Advisor program with the Platform leaders, Regional Marketing leaders and BU Marketing Management team
  • Work with Global and Domestic (U.S.) regional marketing and sales teams to ensure effective training, development and presentation of inspiring content for sales meetings, QBRs, conferences, events, trade shows, webinars, ongoing communication, etc
  • Expand and protect product portfolio by differentiating and leveraging CareFusion/BD as world leader in medical devices across a broad spectrum of technologies with safety and cost centric messaging
  • Develop and launch ROI/ROV tools for MMS in collaboration with Medication Affairs and HEOR teams
  • Lead the MMS conference, events and trade show strategy at relevant meetings
  • Collaborate with MMS leadership for internal communication strategies
  • Develop programs and tools to develop customer advocates, through MMS user groups, communication channels and community platforms (live and/or online)
  • Lead and support the field teams with in-market customer demo support and the Safety Center in San Diego
  • Lead Marketing Communication, Advertising, Promotions, Public Relations and marketing tool development for MMS
  • Lead and develop the MMS brand architecture in partnership with Corporate Marketing, Platform leaders, Regional Leaders and BU Marketing Management teams
  • Serve as a role model for Marketing and mentor/coach marketing team towards best-in-class personal and professional performance
  • Oversee market surveillance initiatives to ensure MMS is abreast of healthcare market strategic drivers, medication management related market needs and related news that could positively or negatively impact MMS marketing or sales
  • Establish and maintain relationships with industry influencers and strategic partners
  • Team with Regional marketing and sales for the development of creative marketing strategies, programs and tools
  • Build and maintain customer relationships at the C-Level with key customers and offers expertise when necessary
  • Contributes to the global marketing strategy for the global MMS Annual Strategic Review Plan
  • Develop internal talent and recruit external candidates for organization scale and succession planning
  • Understand medication management in key global markets (China, Europe, Latin America, Canada, ANZ, etc.),
  • Creative and innovative thinking around programs to support growth in current and new platforms for MMS strategy
  • Ability to analyze and apply VOC feedback into marketing programs
  • Business and financial modeling (budgeting, forecasting, etc.)
  • Bachelor’s degree in Business, Marketing or Technical Discipline highly preferred
  • 7-10 years’ experience in a healthcare, medical device and/or related industry experience
  • 5+ years’ experience in management, supervision and project management required
  • Excellent communication, presentation and writing skills
  • MBA and Medical IT experience a plus
27

Executive Director, Global Marketing, Le Labo Resume Examples & Samples

  • Implement/design a Marketing team within the Le Labo brand
  • Responsible for the product pipeline including concepts, approval, development and for gaining affiliate support for all marketing programs. This encompasses both an 18-month detailed plan and a 3-year overview
  • Oversees all aspects of program implementation with cross functional partner groups to bring new programs to market
  • Develops A&P strategy and spending mix between advertising, merchandising and sampling, including managing the forecasting of all support elements
  • Work with Finance and GBSC to ensure that we achieve brand COG targets and manage SKU count to achieve brand guidelines set by corporate
  • Develop a global, regionally relevant, consumer marketing strategy across all consumer touch points
  • Conduct pricing studies and issues recommendations to management; directs market research to determine trends and opportunities in any markets; analyzes competition and product performance to improve market share globally
  • Direct market research studies to determine viability of project propositions as well as trends and opportunities in any markets; analyzes competition and product performance to improve market share globally
  • Entrepreneurial spirit
  • Digitally savvy and focused
  • Strong consumer engagement experience
  • Undergraduate College degree; MBA preferred, but not required
  • 10+ years of relevant work experience in a fast-paced, luxury and/or entrepreneurial, marketing-oriented environment
  • Previous strategic, consumer and applied marketing experience required
  • Knowledge of Global Marketing principles and socio-cultural climates essential
  • Experience in managing and developing a team, flexibility to work with global teams
  • Strong leadership skills and project management skills
  • Able to travel to US and International markets as needed
28

Associate Director Global Marketing Next Generation Resume Examples & Samples

  • Participate in developing the short and long terms strategic plan and tactical plan for ALXN1210 in both PNH and aHUS
  • Work closely with Global Analytics, lead creation of the global situation assessment that closely examines key business metrics and drives strategic and tactical planning
  • Develop innovative strategic initiatives for disease education to support identifying individuals living with PNH and aHUS diseases
  • Work with team to develop ALXN1210 positioning and messaging
  • Develop disease assessments and prioritize new indications for ALXN1210
  • Develop conversion activities to transition appropriate patients from Soliris to ALXN1210
  • Cultivate strong relationships with global markets, market research and the field sales organizations to develop deep market insights
  • Drive the global congress/convention plan; coordinate with all members of New Haven-based commercial team as well as appropriate global market team members to execute plan (incl. sales training, booth design and materials, etc.)
  • Collaborate with in-market country marketers to identify best practices and uncover needs/ trends and build relationships to improve consistency of global brand strategy execution world-wide
  • Collaborate with members of the global PNH and aHUS marketing departments to ensure coordinated execution across marketing roles and responsibilities
  • Support development and implementation of global strategic and tactical marketing plans
  • Manage advertising agency partner and other vendors to ensure execution towards objectives
  • Track and monitor key performance indicators
  • Strong ability to manage multiple projects across functional areas, and work independently when appropriate, in teams and as a sub-team lead
  • Must have 7-10 years pharmaceutical industry experience and a working knowledge of marketing principles, including key principles of brand management, professional promotion and the sales process
  • Experience launching or working with a newly launched product and/or global experience is desirable
  • US and International (global) experience highly preferred
29

Director, Global Marketing Operations Resume Examples & Samples

  • Process Efficiency & Consistency
  • Initiation & implementation of brand indication plan, LRP assumption process, Tactical plan, timelines & communication
  • Strategic Disease plan process, Timelines & Communication
  • Timely input process enhancement to reflect/integrate G8 markest critical inputs to be reflected into the Strat/Brand plans
  • Global Pre-Launch/Launch Planning Process Management
  • Templates, Tools, KPIs, Scorecard Tracking system for identifying G/R/L deliverables & cross-functional alignment
  • Congress planning (ASCO & ASH) in conjunction with Congress Management team
  • Process, Timelines, Approach for communicating key date (Pre-con, strategy meetings, breakfast meeting)
  • Best practices in KOL engagement at Congresses
  • Organizational Alignment & Communications
  • Organize & develop Multi-channel Communication Vehicles
  • G3M Annual Summit Content Coordination & Logistics
  • GDT Live Site, Content & Vendor Management & Communication
  • Integration of GDT Live & EMMA GDT to increase efficiency & consistency
  • G-8 Summit Organization
  • Global Marketing Operations
  • GMLT & Department Monthly Meeting Topics
  • Annual Offsite Meeting Coordination
  • Facilitate Marketing Excellence
  • CPQ Training & implementation
  • Assessing organizational needs & training coordination
  • Marketing competency Enablement
  • Global Marketing On-Board Training Plan & coordination
  • Develop Celgene Marketing University
  • Global Marketing Budget Planning & Management
  • Monthly/Quarterly budget planning & reporting
  • Coordination of Global Marketing OPEX planning with relevant disease & functional heads
  • Demonstrated ability to drive performance, build alignment, inform, negotiate and collaborate
  • Exceptional project management skills with ability to multitask and manage multiple small to large projects in a cross-functional, cross-regional, and cross-franchise environment
  • Strong ability to influence outcomes without direct authority and ability to hold oneself and others accountable for commitments
  • Capability to conceptualizing creative solutions by documenting them and presenting/selling them to senior management
  • Ability to adapt behavioral style to situation and customer type and to adapt approach and content depending on context and counterpart seniority
  • Ability to dive deep into scientific and medical background of a disease to enable tailored PM support for different GFT needs
  • Good understanding of marketing planning tools and processes
  • Exceptional computer skills (MS Project, Excel, PowerPoint etc.) and familiarity with managing project management programs
  • Good understanding of marketing support functions like Market Research, Business Intelligence, Congress Planning
30

Director Global Marketing Resume Examples & Samples

  • Lead the global commercial activities for the Neurosciences Business Unit (BU) with an initial focus on Eisai’s Alzheimer’s disease pipeline portfolio. This will include the development of global strategies and tactics to maximize the ongoing and future launches of the brand and Integrated Strategic Plan (ISP). The Director will lead the Marketing sub-team within the Global Medicines Leadership Team (GMLT). The Director will have significant interactions with Eisai’s alliance partner, Biogen, for AD
  • Responsible for development of global strategies for the
  • Provide commercial recommendations for projects that are at a very early, mid and late stage development within the Neuroscience portfolio
  • Work with Other Eisai Functional Areas/Business Development to complete commercial assessment of in-license opportunities
  • Be a mentor to other members of the Global Commercial Development department
  • BS/BA required, MBA in marketing preferred
  • 12+ years of experience working in a global pharmaceutical or biotechnology company
  • Successful strategic pharmaceutical marketing and/or product management experience
  • Neuroscience marketing experience, with strong knowledge in the Alzheimer’s disease (dementia/cognition) therapeutic categories
  • Thorough understanding of strategic marketing and promotional planning
  • Experience working on cross-functional development teams across development phases of discovery through launch and a global commercial matrix
  • Experience working on pharmaceutical alliances
  • Experience directing external agencies, vendors and consultants in support of marketing plan/Branding process
  • Strong interpersonal, team building and communication skills
31

Director, Global Marketing, Biosimilars Resume Examples & Samples

  • Demand forecasting point for global biosimilars team (working closely with Global Commercial Forecast/Global Commercial Assessement and with input from Immunology & Oncology Biosimilar marketing teams)
  • Minimum of (5) years combined Sales, Marketing, or Sales/Marketing Support function experience
  • Prior experience in forecasting, strong quantitative skills
  • High aptitude for innovation and strategic thinking
  • Proven ability to work in uncertain environments and solve complex and ambiguous challenges
  • Strong analytical and project management skills, focus on flawless execution
  • Highly developed communication & interpersonal skills
  • Experience working with both the US market and Ex-US subsidiaries
  • Strong collaboration skills to achieve shared team goals
32

Senior Director Global Marketing, Lemtrada Resume Examples & Samples

  • Identifying, analyzing, and translating product, brand, customer, consumer, and competitive information into the development of strategic brand plans
  • Developing and articulating effective communication strategies that are executable, easily communicated, and clinically supported for areas of responsibility product/indication/channel)
  • Developing the commercial strategies, demonstrating ability to segment a market, select optimal target segments and position effectively for the target segment
  • Leading the analysis of the market, overseeing the identification of key segment business drivers, priorities, and growth opportunities
  • Overseeing development of business plans or functional support to deliver the plans, identify areas of concern and modify programs to address changes in the marketplace
  • Develop and execute global tactical marketing initiatives to support performance objectives (i.e. collateral, advisory board meetings, academy of knowledge meetings)
  • Setting strategic plans and programs for senior management approval
  • Understanding the Global healthcare business environment including local governments, payers and managed markets, distribution channels, and pricing strategies
  • Interpreting market research findings and draws appropriate insights based on the results
  • Analyzing performance at a regional, MCO, and country level to understand key brand challenges and to support identification and implementation of solutions
  • Lead global best practice sharing initiatives to maximize brand performance globally
  • Will have direct management responsibility for marketing directors/marketing managers. Responsible for hiring, coaching, and managing the team
  • Interacts internally and externally with executive level management requiring negotiation of sometimes challenging matters
  • 10 years of relevant marketing experience at both the global and affiliate levels with increasing levels of responsibility. Brand leadership experience at the affiliate (or global) level strongly desired
33

Director, Global Marketing, Adcetris Resume Examples & Samples

  • Working closely with market research team to develop valuable and actionable customer insights directed at key objectives for the brand
  • Planning and executing global advisory boards and organizing appropriate interactions with health care providers to obtain feedback on brand strategies and tactics and stay abreast of market developments
  • Serving as a core member of key cross-functional coordination bodies including the Global Brand Team
  • BA/BS required; Although personal leadership characteristics and track record are the most critical components, a scientific or medical educational background and/or an MBA are a plus
  • 7-10 years pharma/biotech industry experience and 5-7 years product marketing experience
  • Previous oncology launch experience is required. Hematology marketing experience preferred
  • International product commercialization experience of 2+ years is preferred with demonstrated experience managing brand initiatives across a variety of cultures and languages
  • Previous experience in multiple myeloma preferred
  • Demonstrated ability to work independently, lead cross-functional and cross-regional projects, and participate as a team member will be critical to success in the role
  • Thorough understanding of a) core marketing principles and their application to pharmaceutical products, b) the evolving market access landscape and the requirements for pricing and reimbursement globally
  • Good understanding of how to produce strategic brand plans and pull through to successful execution, a good working knowledge of clinical development and regulatory affairs processes
  • Ability to interpret complex scientific and medical data across multiple assets is essential
  • Experience of leading either matrix or functional teams would be an advantage. Ability to drive projects to deliver results
  • Knowledge, planning and organizing, building positive working relationships, cultural sensitivity within a global team, ability to make recommendations based on customer need, good negotiation skills and active listening
34

Director, Global Marketing Pipeline Resume Examples & Samples

  • Develop and sustain a high degree of therapeutic knowledge across a range of neurologic conditions
  • Develop a deep understanding of nucleic acid technologies, and paths for getting these to market
  • Monitor clinical and marketplace developments and assess impact on Vertex’s competitive position
  • Participate in project teams, and lead commercial sub-teams for clinical stage assets
  • Collaborate cross-functionally to develop compelling clinical, patient and value propositions
  • Conduct market assessments, as needed, and determine strategic fit for early internal programs and potential external assets
  • Build and manage strong relationships with thought leaders, professional societies and patient advocacy groups
  • A Bachelor’s degree in marketing, business or a science discipline
  • 10+ years of experience in specialty pharmaceutical and/or biotech industries, including some combination of marketing, sales and new product planning
  • An MBA and/or advanced science/medical degree
  • In country or regional marketing, as well as global marketing experience
  • Experience with hospital products
  • 4+ years of leadership experience on biopharmaceutical projects, teams or a functional area
  • Experience with prioritizing across multiple assets in a therapeutic area
  • Demonstrated ability to gather input from multiple functions and generate strategic options and scenarios
  • Demonstrated record of results and strong analytical, strategic, and business planning skills
  • A solid business acumen with the ability to look beyond the current landscape and propose alternative strategies
  • A solid compliance mindset and demonstrated integrity on the job
  • Self-motivated and prioritizes
  • Excellent people and communication skills
  • The ability to operate in a complex matrix environment to build a consensus across functions
  • Strong understanding of the legal and regulatory environment, along with demonstrated integrity on the job
  • An entrepreneurial spirit and ability to develop creative solutions to complex problems
35

Director Global Marketing Resume Examples & Samples

  • Seasonal Watch Focused Campaign Development working with Licensor teams
  • Manage the global marketing budgets
  • Be the brand champion on the team understanding and communicating licensor priorities, changes and ensuring all customer touch-points don’t stray from core guidelines
  • Influence our licensor marketing teams to include our category in their global communications and marketing plans, supporting through collaborations when able
  • Be responsible for cross-organizational teams, develop marketing projects, track progress, identify issues and develop solutions prior to deployment of marketing messages
  • Watch specific copywriting
  • Serve as a guiding force behind aligning marketing functions into an organizational structure that can adapt to new/emerging marketing techniques
  • Bachelor’s degree in marketing, advertising
  • Experience managing agency, influencer, spokesperson contracts/relationships
  • Preference given to candidates with experience working within a licensed relationship
  • Highly organized, creative and motivational leader
36

Director, Global Marketing Color Resume Examples & Samples

  • Knowledge of the functions of product development, packaging design, advertising, and sales and their effect on
  • Position requires leadership skills and project management skills
  • Excellent written and oral communications, excellent presentation skills, ability to personally organize and set
37

Director, Global Marketing Analytics Resume Examples & Samples

  • Demonstrate thought leadership and subject matter expertise in performance management and advanced analytics to facilitate greater organizational understanding of the effectiveness of commercial strategies and tactics in major global markets
  • Assess and prioritize organizational needs /gaps and opportunities to improve the quality of the company’s information resources
  • Contribute to the development of an Impact Measurement capability. Build fundamental measurement skills across the integrated business team. Selectively increase and enhance the company’s use of advanced modeling and analytical methods
  • Enhance organizational capabilities in defining critical business questions, hypothesis development, data sourcing, data integrity, data synthesis and model development
  • Develop approaches for evaluating Global and Affiliate commercial pilots / experimentation, including impact measurement / ROI
  • Collaborate with Market Access & HEOR to capitalize on enterprise data sources, panels, and data bases
  • Align Global Commercial leadership on a longer term vision for the Global Analytics organization to develop predictive analytics, forecasting, and resource allocation assessments for the top Affiliates
  • Individual contributor role working in collaboration with the Director Capabilities & Analytics and the Sr. Manager of Syndicated & Secondary Data
  • Potential to manage onshore and offshore resources, as well as external consultants
38

Director Global Marketing Resume Examples & Samples

  • Collaborates with internal and external strategic business partners to develop joint marketing strategies, ensuring they are integrated with the plans of other businesses and channels
  • Continuously drives to innovate coffee marketing portfolio through customer insights, and data
  • Lead cross-functional and international teams on strategic approach, key tactics, best practices, measurement requirements and evolving trends
  • Leads integration of financial activities related to marketing, including planning, forecasting and marketing analysis, to drive planning and strategies
  • Communicates coffee narrative direction to internal and external partners
  • Identifies new coffee marketing opportunities
  • Builds and maintains business relationships with strategic partners
  • Collaborates with global studio, global technology and agency teams to influence roadmaps for global partners
  • Oversees integration of coffee marketing activities across all marketing channels
  • Product or brand management at a CPG, QSR or Retail company (10+ years)
  • MBA and consulting experience strongly preferred (10+ years)
  • Ability to apply knowledge of multidisciplinary business principles and practices to achieve successful outcomes
  • Must be able to work in a matrix environment, able to collaborate cross functionally
  • Strong knowledge of the mobile ecosystem, digital technology platforms, social media and digital marketing
  • Ability to communicate clearly and concisely, both orally and in writing; including strong presentation skills
39

Executive Director, Global Marketing, Origins Resume Examples & Samples

  • Lead the strategic development of the Origins and Dr. Andrew Weil for Origins™ businesses, from conception to execution
  • 12 years + of related marketing experience
  • Needs to exhibit a keen ability to conceptualize new products, analyze competitive activity, and formulate recommendations to grow the business
  • Exhibit excellence in execution
40

Director, Global Marketing Resume Examples & Samples

  • Ensure that the brand images are consistent across all touch points – both internal and external communications
  • Develop and align relationships with internal and external parties through regular communication to identify and develop proactive as well as reactive marketing plans
  • Responsible for both creative services and marketing operations
  • Manage the global marketing budget and analyze performance metrics to determine ROI and identify marketing voids and opportunities
  • Working closely with shared service CRM teams
  • Foster and develop relationships with Fossil marketing team to leverage corporate best practices
  • Fashion or digital/social media required
41

Director, Global Marketing, GI Malignancies Resume Examples & Samples

  • Preparing the global market for the introduction of this new product
  • Advisory board development and management
  • Thought Leader engagement
  • Exhibits & Conventions Planning and Execution
  • Interactive Marketing
  • Medical and HEOR Publication Planning
  • Scientific platform development & tactical execution
  • Organized customer engagement strategy and tactical execution
  • Demonstrated ability to work to solutions within complex organizations and markets and leading sub teams in support of key marketing strategy areas
  • Effective cross-functional leader with proven ability to create brand plans that generate both revenue and operating income. Work effectively with cross-functional partners including research and development, medical affairs, regulatory affairs, manufacturing, health economics. outcomes research, business development & Licensing, market analytics, field sales organization, international and domestic operations, legal, scientific communications, professional education, training and development, health care compliance, etc
  • Successfully navigate the internal and external environments and deliver value to our customers. Provides commercial input on such activities including, commercial product profile development, , launch readiness reviews, organized customer interactions, market research, competitive intelligence, demand, revenue forecasts, BD&L activities, and agency partner management
  • Responsible for maximizing physician acceptance, market penetration, profitability, and new indication launch uptake. Provides leadership, support, and expertise to regional and country marketing teams
  • Minimum of (8) years Pharmaceutical Business experience
  • Demonstrated leadership experience in development of disease state and product strategy, product positioning, and brand marketing. Strong leadership, problem solving, teamwork, analytical, written/verbal communication, and presentation skills
  • Experience with collaboration, influencing without authority and working successfully with cross-functional teams
  • 20-25% Travel, including some weekends
42

Director, Global Marketing Resume Examples & Samples

  • Develops marketing plans that incorporate long and short range strategic planning, sales forecasting and budgeting
  • Position will design, implement, and evaluate marketing activities of a product within the appropriate therapeutic area to include: development of the product's positioning and commercial strategy to enhance profitability, implementation of annual tactical plans, and planned reviews to ensure profitability of assigned product(s)
  • Many of the plans developed will be the baseline that the franchise and other product teams use to set goals for the current year and future years
  • Position must strategically enact changes as market dynamics warrant, and be able to respond to a broad range of key market conditions
  • Identifies and detects indicators of potential problems and opportunities within a market; and restates them to develop new perspectives and solutions
  • Designs market research strategy and overseas its execution; utilizes results of execution to refine marketing strategy and choice/execution of promotion tactics
  • May provide input to new product development and lifecycle management of the product(s) within the franchise and will serve as key liaison within Alliance partnership
  • Leads the franchise in the development of product support materials, convention presentations and sales training
  • Will routinely be required to interpret complex and/or incomplete information from multiple sources to develop original solutions to problems, and direct others to accomplish and implement solutions to these problems
  • A critical responsibility of the position will be to negotiate winning solutions at a high level for outcomes that are advantageous for multiple organizations/divisions and customers
  • Negotiation skills will be used consistently in external, cross divisional and divisional interactions necessary to influence others to enact policies, procedures, and strategies that improve the profitability of the franchise
  • Position must monitor progress against milestones
  • Reviews status and suggests revisions to or revises plan, priorities, and courses of action to assure objectives are met
  • Hires and trains managerial departmental staff, evaluates staff performance, and develops goals and objectives for staff
  • Trains new personnel
  • Develops subordinates for next level positions
  • Ensures policies, practices and procedures are in compliance with those regulatory bodies whose jurisdiction legally covers Global Marketing activities
  • Maintains contacts with key customers and other outside institutions that can help further the interests of the business or the division and to ensure that products and services continue to provide service to the customer
  • Responsible for ensuring that all marketing efforts and business practices utilized by the department are of the highest ethical standard
  • The position is primarily accountable for delivering an annual and 5 year brand plan that is realistic, growth based and achievable
  • The position has virtually unlimited scope (within budgetary guidelines) to accomplish the outlined activities, due to the positions ability to have short and long term impact on the franchise's and division's success
43

Director, Global Marketing Operations Resume Examples & Samples

  • Implementation of Marketing Automation and Digital Asset Management tools inclusive of ensuring integration with CRM and analytics tools for reporting
  • Interface with internal engineering teams on integration of new tools and enterprise system enhancements and new releases
  • Develop a marketing data landscape that optimizes campaign targeting, lead routing and marketing analytics reporting
  • Manage analytics and reporting function for marketing department, working with country teams to build dashboards and ensure ongoing reporting and data quality
  • Serve as the subject matter expert for marketing data requirements and policies and oversee compliance with those policies
  • Understand CAN SPAM and other marketing regulations and serve as liaison with legal department on compliance
  • Manage all lead scoring, tracking and routing and implement one lead scoring model globally to improve marketing effectiveness
  • Proactively lead creative and technical development of customer-facing Marketing solutions and ensure systems, processes and staffing is in place to manage project volume while maintaining quality and improving service levels
  • Ensure strategy and processes are in place to drive continuous improvement in service and quality levels to improve efficiency in Marketing
  • Managing team with between 3-5 direct reports, including off-shore resources
  • Timely delivery of all Marketing products and services
  • Experience working in a global organization
  • Background in marketing management, execution and measurement
  • Skilled in business process analysis, requirements gathering, process/solution design and data modeling/design
  • Experience working with CRM systems (Siebel, Oracle, Salesforce.com)
  • Experience working with Marketing Automation Systems (Pardot, ExactTarget, Marketo, etc.)
  • Experience in marketing analytics and reporting systems (Tableau)
  • Ability to learn quickly in a dynamic environment
  • Ability to break down complex problems and develop solutions that increase efficiency
  • Excellent presentation, writing and receptive listening skills, with the ability to present complex ideas in a concise and objective manner
  • Team player - able to work with virtual and cross functional teams
  • Ability to work with deadlines and in a fast paced environment
44

Director Global Marketing Operations Resume Examples & Samples

  • Demonstrate superior level knowledge of GamePlan dates & gates and be capable of educating others on the expected outcomes of all key gates
  • Understand what makes a great Brief and can help improve the Briefing process
  • Drive working sessions, lead process and manage teams to achieve Category priorities, including driving clarity around roles & responsibilities for Brand teams
  • Consistently check and adjust process, resources, workload and skill sets to achieve optimum efficiency and results - stay flexible
  • Work with peers, leadership and Brand Planning to innovate and evolve Gameplan to improve results
  • Inform senior management of risks, proactively offer solutions and update the team when changes or delays take place
  • Demonstrate a clear understanding of the Brand Concept Map for your category, with the ability to define the scope or goal of the stories within
  • Be a strategic thought partner with Brand Leads to clearly express seasonal plans, both for the category and in relation to the larger Brand priorities
  • Drive workload accuracy (Workfront) and provide up-to-date visibility consistently
  • Ensure proper process of approvals through Legal, Business Affairs, Procurement, Finance, HR, T&E and other NIKE entities to ensure alignment with NIKE policies
  • Leverage tools with Ops Management & Technology to drive foundational business structure for category teams
  • Take the lead to flow information to the appropriate teams, ensuring clarity and execution at a high level. Keep everyone informed
  • Assist Brand teams to connect all Functions and Geos around Brand priorities, facilitating strong working relationships
  • Proactively work to solve roadblocks and conflicts between teams, both within the category and across all functions and geos
  • Assist Category Brand Marketing VP with overall DC and OPEX budget management
  • Accurately track spending for Brand teams, holding all Functions accountable to the same accuracy
  • Drive a process of clear expectations, Brand oversight and Functional accountability
  • Partner with Finance to forecast accurately and provide visibility to Budget status and adjustments
45

Senior Director, Global Marketing Resume Examples & Samples

  • Lead the planning and implementation of global strategic plans including market access, marketing and branding strategy and associated brand objectives
  • Collaborate with regional therapeutic area commercial leads to conduct research and analysis on the US, EU and RoW market, customer, competitors, etc
  • Prepare assigned brands for successful launch throughout the globe through the development of robust Go-to-Market Action Plans
  • Establish innovative patient solutions in designated disease areas
  • Represent commercial on the R&D lead Project Teams (development)
  • Plan and support implementation of new launches in cooperation with global and regional launch teams
  • Prepare brand book(s), training manual(s) and key global tactics
  • Provide appropriate commercial input into the publication plan
  • Create and maintain relationships with global external experts and thought leaders of key products and targeted disease areas
  • Monitor execution of marketing/commercial strategies on a global and regional level against plans/budget and challenge to obtain maximum result
  • Investigate discovery, NTE and business development opportunities to build the NDD product portfolio
  • Proactively identify and share best practices throughout the organization
  • Extensive experience in marketing and sales management in the pharmaceutical industry, both domestic and international
  • Strong background and working knowledge of the US and other regional markets
  • Experience in working in both a headquarters environment and at country/market level is essential
  • Proven track record of success gained in pharmaceutical/healthcare marketing positions
  • Strong strategic marketing skills in the areas of product launches including positioning, execution and maintaining brand discipline
  • Strong desire to achieve results together with a team in cooperation with other business units and teams
  • Proven ability to work in a matrix environment
  • Strong non authoritative leadership and influencing skills
  • Develops and presents appropriate strategies and solutions
  • Experienced and effective presenter and a strong personal presence
  • Excellent communication skills, both written and verbal in English
  • Master’s Degree (Commerce, Business or Marketing). Alternatively a medical, business, pharmaceutical or science degree with additional commercial education or experience
  • At least 10 years in pharmaceuticals
  • Experience in working for a global healthcare company, preferably in different markets, cross cultures on an international level
46

Director, Global Marketing Innovation Resume Examples & Samples

  • Set the direction for long-term innovation pipeline including developing innovation strategies in line with corporate goals, leveraging consumer insights, and allocating resources across the portfolio/marketing mix
  • Scoping, ideation and development of NPD projects for base and expand innovation, including design and concept development
  • Identify and leverage powerful consumer insights and turn them into wining new products
  • Identify consumer needs/wants for brand/portfolio and map out marketing strategy to meet current and future trade and consumer needs
  • Drive harmonization in innovation across country cluster and brands
  • Drive innovation capabilities and oversee project management
  • In addition to traditional brand management expertise, it would be valuable if the candidate has spent time in other functional roles such as sales, insights, category management, etc
  • Global experience/exposure
  • Leadership of cross-functional team
  • Passion for innovation
  • High sense of urgency
  • Demonstrated team leadership and development
  • Ability to define root cause factors from data, experience and judgment
  • Past Marketing Innovation experience preferred
47

Director Global Marketing Resume Examples & Samples

  • 10 years or more of pharmaceutical and/or biotech marketing experience, with clear expertise in the field of rare disease
  • Experience working with HCPs, specifically neurologist is a plus
  • Ability to think strategically and work independently; strong presentation skills
  • BA/BS degree; Advanced degree in marketing and life sciences preferred
48

Director, Global Marketing Operations Resume Examples & Samples

  • A strong understanding of marketing and the creative process on multiple levels including execution
  • Strong planning and multi-tasking skills
  • Works seamlessly with teams that are distributed across the world, and external creative agencies
  • Strong collaboration and communication skills
  • Able to effectively influence a cross-functional team with various areas of expertise and experience levels
  • Seasoned problem solver with proven ability to motivate others
  • Experience in a rapid-growth culture
  • Able to develop and move projects forward with a high degree of independence and autonomy
  • 10+ years related experience
  • Occasional travel required
  • Expertise with advanced project management tools
  • A great attitude and positive outlook
49

Senior Director, Global Marketing, Multi Resume Examples & Samples

  • Establish deep market & customer unmet needs expertise across multi-organ therapy landscape
  • Develop portfolio growth strategy and roadmap based upon customer & patient insights
  • Lead Product Management team to develop targeted multi-organ product lines
  • Interface closely with in-region marketer and cluster/country leads to inform strategy & ongoing commercial success of the portfolio
  • Oversee execution of new product development programs
  • Partnering with Regulatory and R&D, ensure on-time, successful launches of new products & geographic expansions
  • Develop overall evidence strategy & oversee evidence generation for portfolio
  • Optimize product portfolio offering to enhance profitability & sustainability
  • Initially lead a team of three with the potential to expand in line with business growth
  • Minimum of a Master’s degree. MBA preferred
  • 15+ years minimum professional work experience in the medical device/pharma industry preferred
  • Product experience in marketing, sales, business development, finance, portfolio or program management and/or market research
  • Expertise in market research, competitive intelligence, scenario planning, information and data management, quantitative analysis, forecasting and building sales/financial/deal models
  • Significant cross-functional leadership capabilities in a matrix organization with ability to lead, collaborate various stakeholders (functions, regions, country/clusters) and influence without authority
  • Proven success in driving for results, taking ownership with entrepreneurial spirit to get things done
  • Excellent written and verbal communication skills, in addition to excellent interpersonal and presentation skills, including significant experience presenting complex business cases to senior cross-functional audiences and executive committees, a must
  • Experience and skilled at framing and guiding strategic problem solving to inform decision-making, leveraging hypotheses generations, secondary data analyses and other analytical tools. Able to apply these approaches to solving complex and ambiguous problems
  • Experience working in a strategy/management consulting firm advising senior stakeholders, a plus
  • ICU or Multi-organ experience a plus but not required
50

Director Global Marketing Resume Examples & Samples

  • Responsible for building/leading the process planning with cross functional teams to develop recommendations for optimizing in line asset LCM Plans preparedness, ensuring assessment, selection and endorsement (at the appropriate governance) of appropriate LCM for, Commercial options down to the country level and Developmental options across the organization, thereby maximizing product value and benefits for stakeholders (patients, HCPs, payers)
  • Partner with G3M teams, regions and affiliates to optimize the integration of life cycle planning activities into brand-indication plans
  • Partner with the legal team and other relevant functions to provide training and clear understanding of Celgene exclusivity estate and all relevant applicable rules and regulations to internal stakeholders
  • In collaboration with Market Insights, develop LCM intelligence framework and analogs that provide state of the art options for life cycle planning optimization
  • In collaboration with Drug safety, Manufacturing and Regulatory Affairs, identify and implement strategies for pipeline and inline assets life cycle optimization
  • Responsible for surveying the product life cycle landscape to ensure increased Celgene awareness of new and emerging LCM strategies
  • BA/BS required; MBA preferred. 7+ years industry experience - preferably in both biopharma and generic/biosimilar field - with at least 2 years as member of Affiliate, Regional or Global Leadership Teams
  • Strategtic consulting and LCM experience a plus, F&BP or Market Insights /analytical background preferred
  • Expertise with tradeoff decision making to inform marketing exclusivity recommendations across countries, regions and products
  • Demonstrated initiative, creativity, strategic capability and ability to work with different functions and across geographies in complex, rapidly changing environments
  • Proven track record in delivering complex messages to internal customers with the ability to have impact and influence
  • Must demonstrate ability to lead strategically, drive performance, collaborate & teamwork, negotiate and build alignment, operating effectively in matrix functions
  • Impeccable project management skills and consultative mindset - active listening, asking the right questions
  • Comfortable creating and adapting processes/frameworks to guide the decision making process
  • Able to speak to communicate effectively and in a meaningful way to commercial, drug safety, manufacturing/supply chain and regulatory functions
  • Familiarity with clinical R&D and technical development language a plus (especially concerning drug delivery devices, formulation technologies, and beyond-the-pill service offerings)
51

Director, Global Marketing, Swine Resume Examples & Samples

  • Minimum 10 years relevant experience in Marketing and/or Sales
  • Strong Marketing and Strategic Business Thinking Capabilities
  • Excellent analytical skills and the ability to work with different sources of information
  • Excellent verbal and written communication skills, including intercultural, interpersonal and general communication with a natural ability to work in a collaborative team environment
  • Ability to create, nurture, and drive a collaborative team environment
  • Proficient in Microsoft Office tools, namely Excel and PowerPoint
  • Master’s degree preferred
  • Animal Health and/or swine background
  • Experience in a global or regional role
  • Product launch experience
52

Senior Director Global Marketing Resume Examples & Samples

  • Leads a global team of marketing professionals to develop and execute marketing strategies across all channels in order to best position our portfolio of products and services into our target sectors – partnering closely with sector, insights, product and commercial teams to ensure success
  • Maintain and evolve the Global Ingredients brand and standards in alignment with Glanbia group-wide brand objectives
  • Develop creative, multi-channel approach to engaging and communicating with customers and ensuring the best possible customer experience (e.g., lead customer aquisition, social engagement strategy, etc.)
  • Manage the marketing function including developing functional strategy and budget, managing resource levels and alignment with rest of organization
  • Identify need for and manage all external marketing related vendor relationships
  • Build robust measures and metrics to assess marketing effectiveness
  • Lead strategy for capturing voice of the customer and identifying and executing on ways in which to improve the customer experience
  • Operate effectively on a global basis in a matrixed organization
  • ​Perform other duties as assigned
  • ​Build and manage a team of approximately 5-8 marketing professionals globally
  • 10+ years of experience in marketing or communications roles in global organizations
  • Previous experience developing marketing strategies, lead generation, campaigns/ platform development across multiple channels in a B2B environment
  • Organizational insights and emotional intelligence to work effectively in highly networked, globalized business organization. Ability to provide a high level of service to internal and external customers
  • Strong strategic thinking capabilities
  • Knowledge of and experience developing and executing marketing strategy across all key channels and platforms
  • Knowledge of ingredient space including competitive landscape and key trends is a plus
  • Knowledge of key sectors relevant to Glanbia Global Ingredients
  • Ability to craft compelling customer-facing materials and develop a team of professionals able to do the same
  • Knowledge of key industry research/information sources and primary and secondary research techniques
  • Ability to effectively collaborate in a matrix environment with other senior leaders across the organization – e.g., with commercial, product management and R&D organizations – on a global basis
  • Ability to attract and develop strong team of marketing professionals
53

Director, Global Marketing, Lymphoma Resume Examples & Samples

  • Optimize the commercial potential of Revlimid in Aggressive Lymphoma through the development of strategic marketing plans
  • Global Marketing representation on Revlimid Global Project Team. Work on global strategy, positioning, messaging and brand imagery in collaboration with global directors and regional marketing leads
  • Develop fast-to-market commercialization strategies for Revlimid in Aggressive Lymphoma, execute pre-launch planning, create long-term life cycle plan in specified disease area
  • Complete market opportunity assessments in the specified disease markets and make recommendations on life cycle management with the most significant commercial or strategic importance for Celgene
  • Set assumptions for, review and validate global sales and resource forecasts, initiate relevant Market Research projects to inform strategic brand plans, and performance tracking
  • Partner with business intelligence and ensure Celgene strategically differentiates our product relative to competitors
  • Develop partnerships with key external stakeholders in the Lymphoma global market
  • Partners with Global Medical Affairs lead on publication planning, IIT, KOL and Med Education strategies
  • Partners with Global Market Access as a lead in development of the value proposition and price and reimbursement strategies
  • BA/BS required; MBA/graduate degree strongly preferred. A minimum of 7 years industry experience with 4+ years of Global and Affiliate marketing/equivalent experience, preferably 2 -3 years in Hem/Onc. Sales/sales leadership & other commercial/analytical background preferred. Launch experience preferred
  • The ability to represent the global team independently through frequent contact with affiliate partners
  • Experience in delivering complex messages to various internal and external customers with a track record of effective and influential presentations
  • Demonstrated initiative, creativity, strategic capabilities, and ability to work effectively in complex, rapidly changing environments
  • Strong project/process management skills combined with managing multiple tasks/effective prioritization
  • Successful candidate should have at least 6 years industry experience with 4+ years of marketing/equivalent experience, preferably 3 years of hematology experience, either in Global and Affiliate roles. Sales/sales leadership & other commercial/analytical background preferred
  • Ability to demonstrate Celgene Corporate Values through passion for the patient, courage to face our challenges and the unknown, trust in our words and our actions and excellence in delivering exceptional results
54

Director, Global Marketing Resume Examples & Samples

  • Interface with internal stakeholders including senior leadership, commercial and product leaders, to set the Marcom strategy and priorities for the business
  • Manage regional internal resources – Marcom generalists - as well as creative, tradeshow, and demand gen resources - to execute the strategies and initiatives that are critical to growing the business
  • Oversee Marketing Communications and other duties as assigned to support critical business objectives
  • Work effectively with senior leadership as an adviser, critical resource and change agent and work seamlessly with colleagues in other businesses and other regions
  • Lead the transformation of Marcom practices along with creation and staffing of a newly integrated Marcom team with the objectives of improving service and quality, reducing costs, and migrating toward more contemporary practices such as digital, ePresence and social media
  • Support efforts through Marcom and Public Relations to drive and manage Arconic’s brand
  • Evaluate and develop talent, and hold team members to high standards
  • Drive continuous improvement and seek ways to do things better, faster and more efficiently
  • Minimum of 10 years of experience in a Marketing Communications position
  • Minimum of 5 years of management experience
  • Experience with P&L’s
  • Experience developing and executing Digital Marketing or Social Media plans
  • Employees must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire. Visa sponsorship is not available for this position
  • M.B.A from an accredited institution
  • Experience with B2B Marketing
  • Experience leading international teams
  • Have experience working with and managing outside agencies, particularly advertising and public relations firms
55

Director Global Marketing & Customer Master Data Systems Resume Examples & Samples

  • Developing MDM strategy, policies, and procedures in compliance with legislative and business requirements
  • Providing Master Data Management subject matter expertise and insight on processes, tools and organizational impact
  • Owning ETL Strategy and Toolsets (IBM datastage/Talend)
  • Conducting business process, content and information management assessments and inventories
  • Interfacing with business, IT and vendor resources
  • Technical experience integrating all facets of ETL, match/merge and data reduction techniques in a dynamic data environment
  • Knowledge and experience of working with cloud technology (eg AWS)
  • Experience of Oracle 12c or later database
  • Excellent communication skills: both written and verbal
  • Strong facilitation and presentation skills
  • Ability to work on multiple projects and activities at a time and manage multiple stakeholders
  • Strong interpersonal skills and ability to integrate well into internal and client teams
56

Director, Global Marketing, Bumble & Bumble Resume Examples & Samples

  • Leads the conception, development and implementation of innovative and trendsetting marketing strategies, product concepts, and promotional programs for the Bumble and bumble Styling Business in order to drive business globally and reinforce brand equity
  • Coordinates across departments to build inspirational content across social, digital, print, and all mediums etc. Works closely with Applied Marketing and Digital Marketing to develop highly engaging activation plans
  • In partnership with cross functional teams, ensures timely launches of marketing initiatives within budget and COGS targets
  • Compiles and analyzes market intelligence/competitive information and makes recommendations to seize market opportunities for 3-5 year innovation calendar planning
  • Leads total brand analyses and initiatives, such as sku rationalization / discontinuation strategy, portfolio analyses, domestic and international pricing strategy and related competitive analyses
  • Collects and analyzes sell-through trends, category shifts, COG changes, etc. and recommends shifts in programs as needed
  • Works to coach, develop and mentor Assistant Manager on the team, reporting directly in to Director role
  • Works closely with the rest of the Marketing team and always maintains a team-building attitude
  • The job requires an individual with an understanding and passion for fashion and beauty, with a strong sense of personal style, while maintaining a rigorous business and financial discipline
  • Strong strategic and analytical skills. Creative ability to think outside of the box for new, better different approaches in both product and commercial activations
  • Strong people management skills to coach, mentor and develop Assistant Manager on the team
  • Position requires 8+ years of Marketing in the Beauty industry gained in one of the industry leading companies. Relevant product marketing experience required
  • Hair care (professional or mass) experience preferred
  • Global Marketing / Development Marketing experience a plus. Selective/prestige markets experience a plus
57

Director, Global Marketing Resume Examples & Samples

  • Develop Branded and Unbranded Consumer Promotional Campaign Platforms including Creative Concept, Messaging, Media Plan and Digital Strategy Development, execution and measurement
  • Collaborate with a cross-functional group of fremanezumab team members and the external partners to lead the creation and delivery of a patient engagement and advocacy strategy
  • Develop and execute a technology strategy involving social media, unbranded technology platforms, and e-connect tools (e.g. apps) to engage & build relationship with patients
  • Work with Teva US Patient Services to establish a patient access and support services program
  • Develop a patient education platform and collaborate with public relations and patient advocacy organizations to devise a dissemination plan
  • Manage the Consumer promotional budget and support development of the annual Brand Plan, AOP, and Go-T0-Market strategy plan
  • Organize consumer research and ensure insights are pulled through promotional materials
  • Minimum 10 years of industry experience in biotech/pharmaceutical products
  • A minimum of 7 years in-line marketing/ brand management or in a global marketing role
  • A minimum of 4 years in-line consumer experience with direct oversight of DTC campaign management
  • Understanding and utilization of technology and social media for engaging and educating patients
  • Experience working within a matrix team
  • Experience developing and executing tactical programs for support of a launch or in-line brand
  • Therapeutic area experience (migraine)
  • CNS
  • Use of social media and technology to engage and educate patients
  • DTC Campaign management and development
58

Director, Global Marketing Ops Resume Examples & Samples

  • At its core, the Global Marketing Operation Director will define and drive the adoption of the best operating rhythm to support all aspects of the Global Marketing Operation, including the delivery of integrated campaigns
  • That person will also work with Product and Analytics to continually develop capabilities for the Marketing team to be more effective and efficient at acquiring, engaging and converting customers
  • This individual will
  • Strong Planning, Organization & Project Management: Attention to detail and ability to lay out tactics vs. timeline vs. strategy and recommend prioritization and changes to plan to optimize results. Experience balancing numerous competing priorities and demands
  • Thought and People Leadership: A collaborator with strong influencing skills to ensure stakeholders implement plans and deliver results
  • Strong Analytics Background: Proven success in analytics for strong measurements and development of insights with clear “so what's”. Well versed in assessing and communicating marketing investment decisions
  • Effective Communicator: Track record of presenting high priority topics to executives and peers. Ability to develop quick and high quality analyses and presentations using advanced Excel and PowerPoint skills
  • Proven Manager: Experience managing, developing, and motivating direct and cross-functional teams
  • Ability to Deal with Ambiguity & Change: Ability to quickly recommend re-prioritization of tactics based on changing business needs or business results gaps. Also ability to make recommendations with limited data, using what data we have and strong marketing/strategic intuition
  • Strong bias for action, team-first, positive attitude, self-starter
  • Must be motivated to work hard in a fast-paced environment. An independent self-starter with a detail-oriented approach to work
  • The ideal candidate will possess 8+ years of marketing experience, with a mix of strategy, plans development, execution and project management
  • Strongly prefer candidates with strong digital marketing expertise who also come from customer & marketing-driven companies with strong cadences & processes to manage the business. Preference for marketing candidates from top-tier retailers or CPGs
59

Associate Director Global Marketing Resume Examples & Samples

  • Understands the healthcare business environment including federal, state and local governments, payers and managed markets, distribution channels, and pricing strategies
  • Understands statistical methods and models and apply statistical knowledge to understand research studies and their impact on marketing programs
  • Monitors and manages marketing activities within budgeted constraints and understands the fundamental aspects of financial performance
  • Identifies, analyzes, and translates product, brand, customer, consumer, and competitive information into the development of market plans
  • Develops and articulates effective marketing strategies that provide impact, are executable, easily communicated, and clinically/financially supported for areas of responsibility (product/indication/channel)
  • Demonstrates ability to segment a market, select optimal target audiences and position effectively for the target segment
  • Creates high-impact promotional material that supports strategic objectives
  • Manages advertising, promotion, and medical education projects within assigned budget
  • Continually evaluates and applies knowledge of the effectiveness (share impact/ROI) and efficiency (expense control) of promotional tactics
  • Effectively manages projects to deliver high-quality work product in a timely fashion to meet deadlines and commitments
  • Ensures that regulatory guidelines are followed
  • This visible role requires outstanding interpersonal skills and the ability to work in a deadline-driven environment
  • This position requires strong leadership competencies, specifically in terms of influence management, effectively gaining consensus for new approaches, managing through ambiguity and effectively handling multiple stakeholders
  • Must demonstrate ability to work as part of a team, but also be a self-starter with the ability to work independently and with minimal supervision
  • Demonstrated expertise in organizational change management and culture change is strongly preferred
  • Strong written and oral communication skills with experience in presentation development are required
  • Outstanding interpersonal skills with emphasis on leadership, relationship development and influence skills
  • Strong attention to detail - ensures accuracy of communications
  • Skilled at planning, project management, time management, communicating, decision-making, organizational relations
  • Achieve results through people (matrix organization)
  • Achieve the respect of peers and management for their level of knowledge, insights, contribution, engagements and delivered results
  • Ability to engage with, achieve results through and motivate Area and Affiliate Brand Team leaders
  • Willingness to travel at least 30-40%
  • Knowledge of applicable regulations and standards affecting Pharmaceutical Products
  • Multiple therapeutic experiences
  • Multiple experiences within commercial (Brand, MHC, Sales, BD, NPD)
  • Management experience preferred (direct reports or cross-functional team)
  • Understanding of attributes of other functional areas and impact of relevant decisions. Knowledge of marketing concepts within strategic planning process
  • Understanding of principles of market research to draw valid conclusions
  • Experience and proven track record in Onco-hematology
60

Director, Global Marketing, Adcetris Resume Examples & Samples

  • Knowledge of Hodgkin lymphoma required. Knowledge of ADCETRIS desired
  • Knowledge, planning and organizing, building positive working relationships, cultural sensitivity within a global team,
  • Ability to make recommendations based on customer need, good negotiation skills and active listening