Global Marketing Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the global marketing job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

  • Craft your perfect resume by picking job responsibilities written by professional recruiters

  • Pick from the thousands of curated job responsibilities used by the leading companies

  • Tailor your resume by selecting wording that best fits for each job you apply

Noavatar-profile
EL
E Lakin
Emerald
Lakin
50177 Bogan Corner
Boston
MA
+1 (555) 705 7521
50177 Bogan Corner
Boston
MA
Phone
p +1 (555) 705 7521
Experience Experience
07/2014 present
Los Angeles, CA
Director of Global Marketing
Los Angeles, CA
Director of Global Marketing
07/2014 present
Los Angeles, CA
Director of Global Marketing
07/2014 present
  • Provide Regional updates on the development of marketing tools to execute a consistent brand strategy around the globe
  • Work closely with Head of Sales to develop and manage channel and partner strategies and programs
  • Create traffic driving to the company’s website, execute online promotions and partnerships to help grow Belkin’s online presence
  • Develop Go-to-Market plans in conjunction with regional counterparts who will execute campaigns in market
  • Provide management and direction for Calvin Klein brands global marketing budget
  • Provide leadership and oversight to the global product marketing team, sales & marketing project management team, and global marketing support team
  • Develop plans and execute projects and initiatives that support the broader short- and long-term marketing strategy
04/2008 02/2014
Dallas, TX
VP, Global Marketing
Dallas, TX
VP, Global Marketing
04/2008 02/2014
Dallas, TX
VP, Global Marketing
04/2008 02/2014
  • Manage, develop and coach a high-performing marketing team of direct reports
  • Proven track record building, leading, motivating and developing teams and building a world class marketing and product management organization
  • Works closely with Sales, Finance, and Operations, to manage and refine Demand Planning and customer service excellence
  • Works with Sales and Finance to develop premium price position and gross margin enhancement, leveraging operating efficiency and brand equity
  • Provide leadership and drive strategic direction
  • Define and own the budget through annual planning process and manage
  • Build and manage a best in class Global Marketing team
08/2003 11/2007
Los Angeles, CA
Global Marketing Specialist
Los Angeles, CA
Global Marketing Specialist
08/2003 11/2007
Los Angeles, CA
Global Marketing Specialist
08/2003 11/2007
  • Conduct deep dive marketing performance analysis across multiple programs such as email, paid search, natural search, banner ads, affiliates, catalog, synthesizing data from multiple sources: vendor reporting tools, web analytics tool, and other WSI systems to optimize site performance and ROI of marketing campaigns. Make recommendations based on findings
  • Develop global content for New Product Introductions (NPIs) including market development, training, education and sales/marketing collateral (publications, brochures, electronic media and marketing communication / education content)
  • Interact with peers on other WSI brands as well as cross-functional partners to share best practices, generate new ideas and seek continuous process improvement
  • Communicates best global practices and programs for replication and growth acceleration, and provide assistance and coordinate in the development of regional programs and projects (global marketing assets database, playbooks, etc.)
  • Partner with in house and third party resources to manage projects from development to final delivery—providing guidance for messaging, copywriting, and design as necessary
  • Supports the US Business Unit Brand Managers in product set-up, artwork/package updates, S&OP including review inventory management and demand plans and brand budget reconciliation
  • Support idea and concept development process, market insights & analysis, and financial analysis through relationships with global Key Opinion Leaders (KOLs), Total Customer Insights and other activities – Global Voice of the Customer (VOC)
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Howard University
Bachelor’s Degree in Marketing
Skills Skills
  • Excellent attention to detail, proofreading, and analytical skills
  • Excellent oral, written communication skills
  • Strong SQL programming experience
  • Skills in data visualization tools like Tableau or Spotfire
  • Strong stakeholder management skills
  • Experience in building reports based on Eloqua, Marketo, or other marketing automations tools
  • Expertise in Excel (including pivot/powerBI)
Create a Resume
1

Administrative Assistant, Global Marketing Resume Examples & Samples

  • Provides diversified administrative support
  • Maintains Senior Vice President's extensive inter/intra-departmental calendar, prepare daily computerized itinerary
  • Spearheads and organizes key marketing meetings
  • Manages correspondence, composing own communication in areas of assigned responsibility
  • Prioritize Senior Vice President's daily workload including: mail, e-mail and phone messages
  • Coordinate all travel arrangements and prepare expense reports
  • Liaises between Senior Vice President and other staff members
  • Maintain personal/business contacts, filing systems, correspondence, and purchase office supplies
  • Initiates and tracks follow up for the SVP · Direct people to appropriate sources for expedient follow-through
  • Maintains and issues global marketing calendars
  • Prepares Marketing presentations
  • Manages cross category projects
  • Position requires minimum 1-2 years related experience working for a senior executive in a fast paced, high-pressure environment
  • Proficient computer skills including Microsoft applications - Outlook, Word, Excel, Powerpoint
  • Must be able to handle numerous assignments simultaneously and to work calmly under pressure
  • Must possess excellent communication and interpersonal skills
  • Mature professional demeanor, particularly for interacting with senior management
2

Spring Global Marketing Concepts Intern Resume Examples & Samples

  • Basic understanding of Microsoft Word, Excel, Power Point, and Outlook
  • Ability to handle multiple projects at the same time
  • Be able to communicate in a clear, concise way
  • Able to work well independently as well as with others
3

Senior Global Marketing Center of Excellence Analyst Resume Examples & Samples

  • 3+ years of Business experience working in a professional organization
  • Undergraduate Degree in Accounting, Business, Economics, Finance, and/or Data Management
  • Adept at analyzing complex business data, transforming this information into valuable knowledge and actionable insights, and developing and executing business strategies
  • Previous Marketing Consulting experience
  • Experience in Market Research firms that specialize in the Marketing arena
4

Asset Management Global Marketing Platforms & Development Senior Admin Assistant Resume Examples & Samples

  • Advanced organizational skills
  • Ability to orchestrate travel arrangements
  • Schedule meetings across various time zones
  • Strong PC skills (proficient knowledge of MS Word, Excel, and PowerPoint)
  • Room bookings – both internal rooms and client meeting rooms, including arranging telepresence and video conference when necessary
  • Preparation and reconciliation of T&E for senior team members
  • Coordinating the team’s trips and noting the details, i.e. purpose of trip, city, country and duration
  • Ordering of stationery, filing
  • Raising end-user requests (EURCs) and expediting certain queries
  • Knowledge of general office procedures (e.g., filing, correspondence, scheduling)
  • Superior oral and written communication skills
  • On boarding of new staff
  • Tact and good judgment in confidential situations, and proven experience interacting with senior management
  • Secretarial experience and meeting coordination
5

Director of Global Marketing Resume Examples & Samples

  • Oversee execution of all marketing, advertising and promotional activity from inception to completion. Ensure work meets strategic business needs while aligning with the brand standards
  • Lead in the development of a consumer-centric culture, through on-going consumer insight tools, including research and CRM
  • Author creative briefs and coordinate execution of all initiatives, including global advertising campaigns, packaging, communications, and retail marketing tool kits
  • Direct packaging and trim development, including establishing the calendar, new packaging concepts, regional needs, and new branding concepts
  • Manage global artwork budget and other regional allocations
  • Team with Visual Merchandising and retail teams to support expansion of retail stores and wholesale shops, including visual and marketing support
  • Team with Digital and PR teams, to support Digital efforts, including content, commerce, and social media
  • Provide Regional updates on the development of marketing tools to execute a consistent brand strategy around the globe
  • Work closely with Public Relations and Visual Merchandising teams to deliver a holistic marketing and advertising strategy
  • Provide support and direction for Calvin Klein Brands global marketing budget
  • 7-10 years marketing experience, in apparel/retail/entertainment/fashion
  • Global brand management experience desired
  • Understanding of, and ability to communicate the Calvin Klein brand aesthetic
  • Extraordinary attention to detail and organizational skills
  • Strong strategic deck writing and presentation skills
  • Strong interpersonal skills required, and ability to lead and manage others
  • Flexibility to adjust quickly to changes and deliver on tight deadlines in a demanding environment
  • Strong data/analytics skills
  • Experience dealing with local nuances in international markets
6

VP, Global Marketing Resume Examples & Samples

  • Responsible for the conception and development of innovative and trendsetting marketing strategies, programs and product concepts that reinforce Brand equity and drive business globally in all Bb. channels of distribution (current and future - including Salons, retail and online
  • Fiscal responsibility through carefully planned and monitored budgetary guidelines and practices
  • Direct overall implementation of marketing initiatives including new product launches and promotions
  • Partner and gain support of internal and external departments such as Sales, Education, Global Communications, Operations, and Creative to effectively meet goals
  • Spearhead brainstorming and development of all approved initiatives through strong partnerships with support and partner groups with Creative, Product Development, New media, Global Communications, Operation, Education, and Sales to ensure timely launches of marketing initiatives within budget
  • Ensure that market intelligence/competitive information is received and analyzed so that market opportunities may be seized and acted upon
  • Direct and analyze sell-through trends, category shifts, COG changes, etc. and recommend shifts in programs as needed. Present in-depth details to management
  • Position requires 15+ year’s Beauty industry Marketing experience
  • Hair care (professional or mass) experience is a strong plus
  • Selective/prestige market experiences a plus
  • Strong people skills and proven successful experience in managing and developing staff. Global experience a plus
7

Global Marketing Solutions Executive Team Intern Resume Examples & Samples

  • Conduct primary research and compile executive level summaries to prepare for industry events and external meetings (e.g. identify goals, develop key messages, provide valuable background research)
  • Manage and execute communications with internal cross-functional teams
  • Lead internal strategic project and initiatives, from start to finish
  • Identify and implement best practices and tools for Global Sales Leadership team
  • Organize high-priority files, meetings, and follow-up notes
  • Stay up-to-date with trends in business and technology including knowledge of current/potential Facebook clients & partners
8

Sourcer, Global Marketing Solutions Resume Examples & Samples

  • Work closely with Recruiters and hiring managers to deeply understand the requirements of the role, the function and how it fits into the organisation
  • Team with Coordinators and Recruiters to manage an efficient model of operation
  • Strategize different ways to build talent pipelines specifically in the Media Agency world and execute on tactical research, referral generation, events and sourcing campaigns
  • Recommend and drive improvements that impact local pipeline areas
  • Embody Facebook’s culture: Be Bold, Move Fast and Focus on Impact
9

Global Marketing Group Director Resume Examples & Samples

  • Define Coca-Cola Freestyle Product Innovation strategy to achieve Vision 2020 goals
  • Evaluate the business potential Consumer Engagement and Technology roadmap. Complete the business case to outline the strategic intent and long-term value/volume opportunity. Complete ROI Assessments on hardware/software implementations by platform
  • Develop global marketing support plan to coincide with market expansion
  • Lead global marketing research plans to track consumer engagement
  • Develop and communicate written briefs for use by agencies or suppliers (e.g., consumer research, creative, packaging design, product development, etc.) to direct their work activities in order to generate concepts for effective execution of marketing programs and objectives (e.g., drive trail, increase loyalty)
  • Provide direction, leadership and coaching to members of a cross-functional project team
  • Define, evolve and govern brand standards including visual identity system and marketing executions
  • Define multi-year consumer engagement roadmap with consumer, customer, bottler and BU inputs
  • Presents marketing strategies and growth pillars to customers, markets and bottlers
  • Brand Marketing Development: Ability to lead the development, communication and stewardship of global brand positioning, architectures and policies/guidelines
  • Marketing Operating Strategies: Knowledge of and ability to apply basic marketing operating strategies (e.g., media planning, pricing strategies, trade/consumer promotions) used in the execution of marketing plans
  • Brand/System Contribution: Knowledge of the concepts of brand and system contribution and gross profit. This includes an understanding of the drives that influence each and how to apply the concepts when preparing business plans and rolling estimates, evaluating projects and making day-to-day decisions
  • Marketing Innovation: Ability to identify and develop innovative ideas (e.g., product, packaging, merchandise, activations) in order to create a proprietary advantage for The Company
  • Marketing Research Resources: Knowledge of industry (e.g., consumer, customer, fashion) research resources (e.g., attitude and usage, Nielsen, trend resources) and their application
  • Syndicated Sources: Knowledge of syndicated sources (e.g., AC Nielsen, IRI, CCT+, Home Scan) used in the analysis of trended consumer and volume dynamics
10

Global Marketing Specialist Resume Examples & Samples

  • Collaborate with the global marketing team, brand marketing teams and Franchise partners to develop plans and track marketing calendars and budgets
  • Coordinate with brand resources to develop seasonal marketing packages to provide to franchise partners. Communicate with franchise partners about key marketing initiatives and messaging
  • Manage E-commerce analysis and reporting. Collaborate with e-commerce managers to deliver reports and analysis of site performance and key marketing programs. Include observations and business context to deliver actionable insights to business leads, not just data
  • Manage collaboration tool to share best practices, calendars, plans, assets and communication with franchise partners
  • Conduct deep dive marketing performance analysis across multiple programs such as email, paid search, natural search, banner ads, affiliates, catalog, synthesizing data from multiple sources: vendor reporting tools, web analytics tool, and other WSI systems to optimize site performance and ROI of marketing campaigns. Make recommendations based on findings
  • Execute marketing programs that drive sales and customer growth in partnership with country teams, including New Mover campaigns, package insert programs, catalogs and others. Collaborate with third party vendors (i.e. printers) as needed
  • Interact with peers on other WSI brands as well as cross-functional partners to share best practices, generate new ideas and seek continuous process improvement
  • Prepare monthly presentations of marketing results. Provide ad-hoc reports upon request
  • Manage marketing expenses: Verify, process and track invoices, maintain history, reconcile versus budget, communicate variances
  • 3+ years Marketing experience. Knowledge of direct marketing and eMarketing activities such as SEM/SEO, remarketing/retention, targeted display, affiliates, etc
  • Experience using web analytics tools such as Coremetrics, Omniture, WebTrends, Google Analytics, or similar. (Google Analytics preferred)
  • Core competencies
  • Excellent attention to detail and strong organizational skills to manage multiple work requests and projects
  • Thrives in a fast paced environment and able to independently prioritize workload
  • Results-oriented, with a sense of urgency and drive for continual improvement
  • Excellent written and oral communications
  • Eager to learn and continually develop
  • Service oriented
  • Global acumen
11

Head of Global Marketing Resume Examples & Samples

  • 7+ years of experience in EDM, Market Data, Capital Markets, Capital Markets Tech, Trading and/or Market Data sector(s) or related experience
  • Demonstrated success in working with global customers and growing the business
  • Excellent leadership skills with ability to quickly establish credibility at all levels of the organization both internally and externally
  • Executive level strategy, communication and presentation skills
  • Degree in Marketing, Economics, Business Administration or other related area
12

Global Marketing Campaigns Manager Resume Examples & Samples

  • Recommend marketing plans to in-regional marketing and product teams to meet business goals for our solutions in our market
  • Manage a quarterly marketing review process with regional marketing and product teams for solutions in our market. Work with Strategy and Operations team globally to gather and analyze results
  • Act as main contact for our team on product launch process
  • Ensure marketing campaigns cover all stages of the buyers journey including
  • Design integrated demand generation programs with other members of the programs team – digital, lifecycle and content specialists – and rollout to the regions
  • Minimum of 5 yrs. years managing global or regional marketing programs in large, fast-paced high tech company or agency with high tech client work
  • Proven ability to work in multiple disciplines across multiple geographies. Prefer second language skills
  • Proven track record in successfully managing and executing integrated plans that increase awareness, drive demand generation and ensure enablement
  • Ability to work on multiple projects at once, set priorities, work independently, problem solve, improvise, and function as part of a team that often must perform under pressure
  • Superior communications skills, both written and verbal
13

VP Global Marketing Pearson English Resume Examples & Samples

  • Content marketing, content generation and localization
  • SEO & SEM
  • Marketing automation platform, email campaigns
  • (lead generation, lead nurturing and lead scoring)
  • All social media and digital campaigns
  • Website enhancement projects
  • Lead PE global marketing team
  • Guardian of brand, brand strategy & required management/implementation
  • Drive Global Scale of English launch/long term campaign
  • Develop, secure support & implement the global marketing strategy ensuring resources & budgets are managed professionally. Initiate any course corrections based on required outcomes and utilization of team/agency
  • In all respects act as a flag-bearer for Pearson English’s global marketing strategy – speaking at events, selling the vision, enthusing colleagues and channels, evangelising and driving progress
  • Manage agencies as required to ensure PE has the necessary best-of-breed services to build and enhance marketing presence – off & online
  • Stay abreast of digital/online marketing trends and new technologies; proactively provide innovative ideas for online marketing solutions in support of objectives and initiatives
  • With the team standardize processes and templates across digital properties to manage leads as related to websites (lead generation, management, reporting)
  • Communicate global marketing performance/business impact to key stakeholder groups against KPIs on a monthly basis
  • Significant proven marketing leadership & management experience, including content & digital marketing, website management experience
  • Devising and implementing marketing strategies to drive digital content & digital marketing with thought leadership
  • Brand management – from initiation to implementation
  • Agency management expertise & experience
  • Marketing automation platform, email marketing and content management systems experience
  • The ability to influence cross-functional teams and champion new concepts and ideas
  • Experience working across cultures and in a global, multi-lingual environment
  • A flexible approach
  • A high degree of confidence, accuracy and attention to detail under pressure
  • The ability to manage projects and plan around rapidly changing priorities
  • A high level of energy
  • Project management, leadership experience and vision
  • Critical thinker who can identify issues and offer creative problem solving / recommendations
  • Good undergraduate degree
  • Post graduate – MBA ideal
  • CIM or IDDM qualified
14

Director of Global Marketing Resume Examples & Samples

  • Provide management and direction for Calvin Klein brands global marketing budget
  • Provide support and promotion for seasonal men’s and women’s fashion shows
  • 7-10 years marketing experience, preferably in apparel/retail/entertainment/fashion
  • Ability to handle pressure gracefully, and to laugh daily
  • Creative thought leader and modern marketer
  • Resourceful thinker and self-starter
15

Global Marketing Direct Mail Production Manager Resume Examples & Samples

  • Production experience with knowledge of medium to high volume direct mail processes including, print, data processing, personalization, lettershop, and postal regulations
  • Experience writing detailed specifications and instructions for all processes
  • Attention to detail reviewing creative, static, and variable proofs
  • Ability to coordinate revisions between marketing managers, designers, and vendors to meet critical deadlines
  • Experience attending press and lettershop checks to ensure high standards for quality control and attention to detail
16

Global Marketing Data Associate Resume Examples & Samples

  • Work with Global Marketing management to support all phases of Global Marketing channel efforts to ensure accurate results in the data & analysis, leading both “day-to-day” analysis as well as complex problem-solving projects. Complete projects that require data mining, analysis, and presentation
  • Monitor and maintain data integrity by consulting with business users and performing data operations
  • Broad understanding and experience in analytics: business analysis, data stores, data architecture, and related analytical tools
  • Strong math and analytical skills are needed
17

Director of Global Marketing Resume Examples & Samples

  • 8-10 years or related work experience
  • Self-starter and entrepreneurial
  • Ability to demonstrate leadership and ownership of projects
  • Highly conceptual with strong affinity for aesthetics
  • A passion, curiosity and natural interest for beauty
  • Prior development experience
18

Director, Clinique Global Marketing Resume Examples & Samples

  • Strong creative skills and possess a proactive attitude
  • Must be able to take initiative, anticipate next steps and offer recommendations for possible solutions
  • Must be a team player that is able to foster relationships with cross-functional team members. Must be able to coach and develop direct report
  • Must be proficient in Word, Excel and PowerPoint. Working knowledge / familiarity with ELC analytic programs such as SAP, Qlikview and Data Warehouse a plus
19

Senior Director, FP&A, Global Marketing Resume Examples & Samples

  • Provide decision support – Improve decision making by creating linkage between investments and returns
  • Provide financial leadership – through budget management, investment analytics and strategic support
  • Lead planning/forecasting process – on a monthly, quarterly, annual, and long-term basis
  • Facilitate negotiation strategy on marketing deals through creative and rigorous financial analysis
  • Lead in-depth financial, variance and trending analysis – for all areas of Brand and Sports Marketing. Interpret results and articulate actionable recommendations to ensure financial plans are achieved
  • Provide Visibility into Opportunities and Risks – and provide thought leadership on how to maximize opportunities and mitigate risks
  • Build Strong Connections – between our Apparel, Footwear & Accessories product teams as well as our sales teams to ensure their business plans are aligned with marketing strategies/investments
  • Implement Dashboards – to provide visibility to the status of Marketing KPIs
  • BA/BS required. MBA strongly preferred
  • 10+ years of progressive experience in FP&A or Business Analysis
  • Consumer products and Marketing FP&A experience preferred
  • Expertise in Excel, financial modeling, cash flow valuation, scenario/sensitivity analysis
  • Strategic thinker with excellent analytical, critical thinking, problem-solving, interpersonal, and relationship building skills
  • Ability to communicate effectively at all levels and articulate ideas, results of financial analysis, and actionable recommendations
  • Possess an unwavering commitment to excellence
  • SAP/BPC experience a plus
  • Humble & Hungry
20

Assistant Manager, Clinique Global Marketing Resume Examples & Samples

  • College/University degree; MBA a plus
  • 3-4 years marketing experience
  • Self-motivated and determined with excellent organizational and follow up skills
  • Must be able to take initiative, anticipate next steps and offer recommendations of possible solutions
  • Must be highly detail oriented with un-prompted follow-through
  • Must be a team player that is able to foster relationships with cross-functional team members
21

Technical Sourcer, Global Marketing Solutions Resume Examples & Samples

  • Work closely with Recruiters and hiring managers to deeply understand technical requirements of the role, the function and how it fits into the organization
  • Regularly track pipeline activity to share with internal stakeholders
  • Help organize and source for recruiting events
  • Embody Facebook’s culture: Be Bold, Move Fast, and Focus on Impact
22

Global Marketing Center Marketing Professional Resume Examples & Samples

  • 1) Marketing Professional
  • Understand IBM (Japan) GTS strategy, priority and focus growth initiatives
  • Co-work with country marketing manager to drive quarter sales play plan and territory pipeline creation plan
  • Manage quarter sales play, territory pipeline creation status and have clear view in weekly execution and management system
  • Drive quarter planning cycle in sales plays, territory plan, DP(Demand Program) plan related in campaign execution and overall M&C(Marketing & Communication) plan
  • Manage asset translation project
  • Support GTS internal communication, such as newsletter creation and internal web page management
  • Support to collect GTS market date & competitive data
  • 2) Digital Marketing Professional
  • Work as a partner of the IMT Digital Strategist and co-owns the IMT Digital plan and the Digital performanc
  • Leads centralized digital execution for the selected IMT RTE standard campaigns
  • Deploys market-dependent digital activities as required in IMT Digital Plan (e.g. Webcasts, Event surrounding etc)
  • Deploys centralized Paid Media activities as selected in IMT Digital plan– Ensures selected RTE kits are translated, validated, enabled in Unica– Ensure WW Content Syndication is enabled for the IMT into Unica– Project manages execution with NEO IMT counterpart (briefing, project manage)– Tracks results and initiate changes as needed
  • Deploys local Paid Media activities with NEO IMT counterpart
  • Ensures end-to-end lead management in place, including LDR enablement* Measures efficiency of campaign and proposes recovery actions as needed
  • 3) Unica/Data Specialist
  • Participate in planning & strategy sessions and develop final executable campaign map, with recommendations and consulting on the most effective way to execute tactics in Unica based on past results, system efficiencies
  • Designate MAT Collaborate shared templates to be used
  • Define MAT entry set-up sequence for each collection of tactics
  • Recommend and define test cells for offers, creatives, message lines, etc
  • Agree on delivery date for key inputs: creative, mailing information details, direct mail elements, web-based registration form activation
  • Execute all campaign tactics in Unica Campaign and/or Unica Collaborate
  • Campaign performance diagnostics to develop actionable tactical insights to drive enhanced campaign results in the future
23

Associate, Global Marketing, Clinique Resume Examples & Samples

  • Partners with all necessary support groups on assigned projects, including Global Brand Supply Chain, Finance, Forecasting, Product Development, Packaging, Design, Creative, Digital Marketing, Visual Merchandising, PR, Education, and Consumer Engagement
  • Responsible for providing affiliates with timely information on all calendarized programs; liaises regularly with affiliate Marketing teams to ensure programs meet regional/market needs. Includes responsibility for overseeing accuracy and timely issuance of all Planning Guides, Flashes, and Creative Dossiers
  • Prepares necessary launch paperwork including Program Briefs, Creative Briefs and Job Starts, and copy requests and pricing recommendations for assigned categories/projects
  • Analyzes the competitive environment and internal data to help develop product strategic category recommendations
  • Actively monitors category data as key point person on category performance including shipments, sell-thru, cost of goods, SKU count, pricing and product/sample forecasts
  • Develops agenda and recaps all regularly scheduled meetings to ensure appropriate next steps are taken
24

Global Marketing Technology Leader Resume Examples & Samples

  • Develop the strategic vision of our marketing technology stack by aligning technology with business initiatives
  • Continuously support and enhance the existing system and solutions
  • Actively participate in meetings with the Marketing team and collaborate on the use of marketing technology to achieve goals
  • Contribute to company’s evolving Digital Strategy initiative
  • Drive day-to-day operations to accomplish business goals
  • Build, manage and grow a world-class technology team to support Marketing
  • Partner with various teams to
  • 10+ years of experience in architecting, implementing and customizing business system solutions, leading business processes and technology decisions
  • 5+ years of people management experience
  • 5+ years of partnering with the marketing organization
  • Extensive experience with marketing and lead acquisition as well as marketing automation and technology (i.e. Marketo/Eloqua, Sitecore, etc.)
  • Strong knowledge of the technology ecosystem for marketing operations, including solutions used for digital marketing and traditional marketing
  • Experience in several full system implementation life-cycles including system analysis, design, development, testing, implementation and documentation
  • Experience in managing SaaS business systems as well as on premise solutions
  • Leadership role in working with marketing to define business processes
  • BS/BA degree in a technical, business or other analytical field required
25

Executive Assistant to SVP Global Marketing Resume Examples & Samples

  • Extensive calendar management and global travel arrangements for SVP, managing changing priorities and proactively finalizing the finer details of all arrangements, ensuring the SVP is fully updated at all times
  • Management of team calendars as appropriate
  • Organization of meetings and calls for the SVP in multiple time zones with external and internal stakeholders at all organizational levels (including follow up administrative tasks such as registering guests with the building, ordering refreshments and booking rooms, liaising with contacts in other locations)
  • Arranging and supporting key meetings including video conferences setup, webinars, preparation of papers in advance, taking and disseminating minutes as appropriate
  • Organization of larger team events as required
  • Representing the SVP by liaising appropriately and confidentially with high profile and senior leaders and their colleagues both internally and externally
  • Maintaining and reviewing the SVP and own email, responding to standard queries on behalf of the SVP as required
  • Preparing and editing correspondence, documents, PowerPoint presentations etc. for the SVP
  • Maintenance of the department’s organization charts, along with the entire marketing function for Pearson
  • Responsible for telephone cover, dealing with mail and packages and all aspects of ensuring smooth running of the department
  • Ensuring all HR and finance cyclical matters for the SVP are managed in the HR systems, to include but not limited to holiday management, invoice processing, expenses (for SVP and direct reports to SVP), submission of performance goals and reviews, HR administrative duties etc
  • Managing technical equipment ordering, set up and ensuring system access for new hires
  • Proven previous experience, ideally 4 years, in executive assistant role for senior leadership position
  • Excellent organizational skills, time management and attention to detail with a passion for these skills
  • Ability to prioritize effectively
  • Proven communication and stakeholder management skills. Experience of liaising with senior management and external contacts in a professional and confident manner
  • Advanced skills in Microsoft Word and PowerPoint, and Google mail
  • Intermediate to advanced skills in Microsoft Excel
  • Ability to learn and develop new IT skills as required
  • Ability to navigate the different business units, establishing networks and contacts efficiently
  • Representing the department in a professional manner at all times
  • Ability and understand the need to handle confidential and sensitive information with the utmost discretion
  • Able to work remote from the SVP and within global time zones, understanding the need to be flexible with working times to accommodate demanding business needs
26

Global Marketing Specialist Resume Examples & Samples

  • Liaise with internal clients and global country partners to understand key requirements of each project and ensure that materials that are produced are of the highest quality, reflect corporate guidelines, ensure consistency of voice, and meet functional end to end sales needs
  • Partner with in house and third party resources to manage projects from development to final delivery—providing guidance for messaging, copywriting, and design as necessary
  • Account and project manage all country partner relationships and deliverables
  • Maintain communication with all country partners and act as liason between country partners and internal stakeholders
  • Works across marketing, creative, media, social, PR, sales, product and research to accomplish goals and collaborate on initiatives
  • Strives to align all marketing initiatives with the brand objectives and voice
  • Proactively shares findings and ideas with team
  • Takes a solution oriented approach to problems, issues, and opportunities
  • Actively participates in brainstorms and contributes original ideas
  • Effectively prioritize marketing requests based on company and marketing goals, managing expectations appropriately
  • 3+ years experience and education in marketing, international business or a
  • Related field
  • Active participant in marketing, media, and technology sectors
  • Ability to create a strategy for and execute on small scale marketing priorities
  • Proficient with marketing tools (e.g. MS Suite)
  • Proficiency in more than one language a plus
27

VP, Global Marketing Bobbi Brown Resume Examples & Samples

  • Position requires 15+ years of related work experience
  • Extensive product and consumer marketing experience in beauty
  • Outstanding strategic, problem solving and thought leadership skills
  • Proven record of successfully leading and managing multiple projects
  • Ability to succeed in a highly creative environment and collaborate effectively with creative, product development, sales, marketing, retail partners, and global communications
  • Proven ability to lead, develop and motivate team
28

Senior Global Marketing Intelligence Manager Resume Examples & Samples

  • Highly numerate with a strong capability to analyse data and produce actionable insights
  • Extensive experience of analytics and reporting in a direct to consumer eCom and/or Retail environment
  • Full understanding of how digital communications can be used to acquire, develop and retain customers
  • Knowledge of predictive analytics and how these can be effectively applied in a CRM environment
  • Strong SQL database query skills
  • Proficient in SAS and/or R
  • Experience of reporting tools such as MicroStrategy and Tableau
  • Leadership, problem-solving and decision-making abilities
  • Someone who considers quality, accuracy and attention to detail as critical
  • Optional: exposure to Big Data environments
  • Minimum 6-8+ years marketing intelligence experience
  • University Degree (e.g. in Business, Marketing, Economics, Econometrics, Mathematics, Computer Science)
  • Fluency in English (written and verbal)
29

Global Marketing Team Leader Resume Examples & Samples

  • Develop and deliver short and long range integrated marketing strategies for the product in line with broader business objectives. Collaborate with US Marketing to align strategies (particularly prelaunch/launch plans); deliver financial objectives (revenue, market share, and A&P expense targets) for the product
  • Serve as a core member of the PST, effectively representing the international commercial perspective in team decisions and collaborating across PST functions in defining and delivering PST-level objectives, deliverables and programs
  • Ten years of pharmaceutical commercial experience, including seven years of marketing experience
  • Experience/knowledge in Rare Diseases and/or Hepatology / GI preferred
  • Highly developed collaborative leadership skills, including consensus building, information sharing, and communication of priorities and expectations across functions in a matrix environment
  • Ability to communicate a clear vision and inspire teams and team members to achieve objectives
  • Ability to identify complex issues and evaluate potential solutions with both quantitative and qualitative analysis
  • Ability to act decisively to make good decisions based on available information and input
  • Demonstrated ability to manage complex budgets and achieve financial targets
  • Superior communication, negotiation, presentation, and influencing skills
  • Excellent people management skills
  • Must be a fast learner, creative and flexible, results oriented and thorough
  • Ability to interface with key individual and organizational customers, industry contacts, and suppliers, using tact and diplomacy to accomplish corporate objectives
  • Must be able to clearly and concisely present issues and recommended solutions to Senior and Executive Management on a frequent basis
30

Manager of Kiehl s Global Marketing Resume Examples & Samples

  • Aide in the development of training materials on the line, and all new product launches
  • Assist in development of all presentations for senior management meetings
  • 10%
  • Demonstrates Entrepreneurship – Takes initiative (i.e. expresses ambitious goals), focuses on customers, improves performance (i.e. improves work processes to save time and resources) and develops a vision
  • Achieves Results with Integrity – Conveys energy, focuses on results (i.e. accelerates multiple tasks to meet deadlines) and acts with integrity
  • Manages Complexity – Reasons from multiple perspectives (i.e. analyzes issues by combining listening, observation, reasoning and common sense) and makes decisions (i.e. finds solutions when facing dilemmas)
  • Interacts Effectively – Listens and communicates effectively (i.e. developing a sense of confidence in presentation skills; able to express ideas across cultures) and actively networks
31

Senior Manager to Enable Global Marketing Effectiveness Resume Examples & Samples

  • You hold 5+ years of marketing experience or similar experience in an analytical function
  • You have a holistic marketing understanding of the full marketing value chain across marketing planning and marketing execution
  • You communicate effortlessly in English, and you can travel 20-25 days a year
32

Head Global Marketing Resume Examples & Samples

  • Partner with Product Management to complete full scale market research to inform our product and marketing strategy
  • Create a compelling value proposition and deliver go-to-market messaging and materials that positions us as the premier leader in the Retail Analytics space
  • Develop marketing plans, competitive positioning strategies, and differentiated product messaging that amplify our market brand awareness with target market segments to drive revenue by increasing penetration into current clients, increasing the client base
  • Collaborate with sales to drive speed to market for new products and ensure cross-functional alignment on go-to-market activities includes sales readiness
  • Develop and deliver sales enablement programs and processes including tools and collateral, provide sales training and support, and ensure sales force readiness and effectiveness for market and customer engagement
  • Develop and drive holistic digital marketing strategy including content development and execution of web‐presence programs
  • Lead advertising and public relations campaigns including the management of external agencies
  • Act as a company spokesperson including the management of media relations and engagement with customers and partners to highlight product and service offerings
  • Work closely with global marketing managers to execute local marketing plans based on marketing strategy and liaise with Tyco Corporate marketing
  • BA/BS degree and/or equivalent practical experience
  • 10+ years of deep experience leading a high performance, B2B global marketing organization, ideally in the retail, analytics or tech industry
  • Experience developing brand architecture
  • Strong analytical background with a focus on data-driven marketing and decision making
  • Working knowledge of lead generation and digital marketing campaigns
  • Familiarity with Salesforce.com and marketing automation tools
33

Proj Mgr, Global Marketing Resume Examples & Samples

  • Partner with Relationship Managers to enhance key merchant relationships that support Discover Networks goals and objectives
  • Serve as SMR Relationship Managers key liaison to Discover Networks internal business partners
  • Support Discover Networks efforts in securing merchant-funded offers
  • Execute communication projects for SMR
  • Compile reporting data and report to senior management
  • Attend conferences and trade shows within the industry
34

Global Marketing & Operation Manager Resume Examples & Samples

  • Plan and execute marketing plan with global partners
  • Boost global shop sales by co-working with global ecommerce companies
  • Align with global payment service / delivery companies
35

Global Marketing Intern Resume Examples & Samples

  • Well organized, diligent, reliable and responsible
  • Strong written and verbal communication. Professional demeanor can be put on client-facing and internal correspondences or meetings and conduct oneself appropriately
  • Ability to work independently on tasks and also contribute to the larger group initiatives
  • Marketing or international experience, interest and acumen
  • Language skills (Spanish, Portuguese, Mandarin, Thai) would be ideal
36

Global Marketing Associate Director Resume Examples & Samples

  • 45%
  • Analyze global market-place and problem solve across the cross functional team to identify opportunities but also challenges that we must scenario plan around to ensure we are able to maintain our Leadership Position for the Franchise
  • Develop strategic plans that enable us to meet our overall brand strategy
  • Identify elements to shape the market to changing the ‘standard of care’ in the Community, at large globally
  • Collectively align with colleagues globally to ensure our approach meets the needs of our global stakeholders
  • Develop a clear ability to communicate and articulate thoughts to senior leadership
  • Identify all risks and develop contingency plans based on different market scenarios
  • 35%
  • Develop tactical plans that will ensure we will meet our overall objectives to preparing the market for a new ‘standard of care&#8217
  • Analyze and interpret research results to better understand how to shape the market and increase uptake
  • Lead the fundamental building blocks of launch planning including: messaging, positioning, value proposition development, patient journey, patient and physician segmentation
  • Lead sub-teams throughout the Global Marketing Team including – global value team, global commercial team and global brand team
  • Identify critical success factors for the local country teams in order to ensure successful launch planning
  • Management of Launch Readiness Plan
  • Identification of critical success factors and monitor / track uptake
  • Collaborate with HAE Global Marketing to ensure Franchise alignment of positioning cross all brands
  • Minimum of a BS / BA required, MBA preferred
  • 6+ yrs experience in pharmaceuticals, including country and global marketing experience
  • Prior rare disease marketing preferred
  • Product planning and launch planning preferred
  • Demonstrated skills in strategy formation, complex cross functional problem solving and analytical thinking & interpretation
37

Executive Assistant, Global Marketing Resume Examples & Samples

  • 5 to 10 years of executive support experience preferred
  • High degree of confidentiality, judgment, and professionalism in dealing with sensitive information
  • Strong interpersonal and diplomacy skills with a high comfort level in dealing with senior management
  • Excellent knowledge of Windows, MS Office products (Word, Excel, Powerpoint) and Outlook
  • Excellent organization and prioritization skills and time management
  • Results oriented; ability to balance multiple priorities and projects
  • Excellent verbal communication, writing and editing skills
  • Ability to act promptly and accurately under pressure
  • Ability to use judgment in anticipating and initiating appropriate action along with ability to analyze situations/issues and recommend change
  • Experience in providing leadership to others, good team player
38

Global Marketing Enablement Associate Resume Examples & Samples

  • Develop and manage new marketing user onboarding as well as maintaining continued support, communications and training for existing users
  • Participate in roll out of new functionality and systems (as needed) including partnering with various groups to gather technical requirements, end-user training and communications and continued administration of the system
  • Oversee project management and task schedule for technical enhancements on cross-functional implementation teams
  • Develop and manage on-going business process documentation including managing knowledge portal
  • Undergraduate/first-level degree (e.g., Bachelor’s degree) required. MBA a plus
  • 5-7 years of experience in managing marketing automation system(s) (Marketo is preferred)
  • Experience working with and administering meeting management technology tools (Cvent is preferred)
  • Experience developing business requirements and process documentation
  • Strong familiarity with CRM systems (Salesforce is preferred)
  • Exceptional communication and organizational skills
  • Strong customer service orientation and relationship building skills – builds credibility with all stakeholders as reliable, accurate, and resourceful conduit to ensure accurate and timely execution of information
  • Exceptional project management skills. Ability to manage projects and multi-task in a fast-paced, deadline-driven environment
  • Must be results-driven, enjoy problem solving. High detail and coordination skills required; able to accurately exchange/ track with high volumes of data and manage timely status updates with multiple internal and external stakeholders
  • Experience with IT development processes related to CRM/ marketing applications. Extensive experience using event management (Cvent, Starcite), marketing automation (Marketo, Eloqua) and CRM systems (Salesforce, MS Dynamics)
  • Demonstrated ability to navigate technology platforms in digital media
  • Demonstrated understanding/experiencing organizational process related to system operations and integration
  • Strong critical thinking and problem solving skills involving technology
  • Solid written and verbal communication skill with ability to communicate/translate complex concepts to non-technical audience
  • Proficiency with Microsoft Office Suite; especially Powerpoint and Excel: Filtering, VLookUps, Pivot Tables, etc
39

VP, Global Marketing Resume Examples & Samples

  • Manage, develop and coach a high-performing marketing team of direct reports
  • Provide leadership and drive strategic direction
  • Liaise and collaborate closely with upper-management team to drive toward company-wide goals and retain focus on business strategy
  • Develop & deliver product positioning & messaging
  • Partner with the Sales team to drive conversions and customer success to solidify retention and usage
  • Introduce new marketing ideas, channels and tactics to help scale the business
  • Understand the customer journey and drive ways to improve the lead-to-customer experience
  • Communicate with customers and prospects about SAP Fieldglass and the industry
  • Contribute to our thought leadership through content and presentations
  • Set and lead event strategies, policies, standards, direction and goals
  • Manage functional budgets
40

Head of Global Marketing, Sequencing Resume Examples & Samples

  • Develop, implement and execute a clear Marketing strategy and positioning for our solutions based on a full evaluation of the market and (future) market trends aligned to our overall sequencing strategy
  • Shapes the strategic direction through market insights and leads marketing execution by developing and implementing marketing programs aligned with the regions and in close collaboration with the direction given by the lifecycle teams
  • Maximizes opportunities and minimizes risk exposure through expert knowledge of the sequencing market and customer requirements
  • Responsible for building and maintaining an up-to-date view of the market developments and competitive intelligence through market research
  • Responsible for providing an annual marketing plan and providing monthly updates, revisions and modifications to the plan
  • Builds a strong internally aligned network to engage all stakeholders around our customers
  • Acts as the single point of contact with our global marketing network ensuring we seek out opportunities to optimize and collaborate within RMS
  • Manage collaborative relationships with all stakeholders and functions
  • Provide challenge, counsel and influence towards the Roche Sequencing Leadership team (LT) and Lifecycle committee (LCC)
  • Responsible for monitoring and analyzing market trends and changes and imparting these insights to our Lifecycle teams to explore ways of improving existing customer products, service and profitability
  • Responsible for matching the needs of our customers with our company offering in order to deliver the objectives of the overall company’s business plans and strategies
  • Execute the voice of customer (MDPD) process for the Lifecycle teams
  • Explore new approaches to bringing our marketing messages through digital and social media
  • Define and manage the monthly and annual marketing objectives for all of the marketing team
  • Lead the marketing activity ensuring we achieve our annual sales and profit targets
  • Managing the production of promotional materials and campaigns ensuring compliance with brand guidelines and all other policies and procedures
  • Identify, organize and execute the global events and meetings where RSS should have a strong presence
  • Ensuring information is available and disseminated to all stakeholders in RSS and the affiliates
  • Cultivates a ‘Great Place to Work’ environment by creating a stimulating and motivating work place capable of attracting, engaging, developing and retaining high performers
41

Director of Global Marketing, Workplace Resume Examples & Samples

  • Building and activating a global Business Marketing Strategy aimed at Enterprises and Mid Market companies
  • Support senior management in strategic marketing direction and collaboration in all decisions in line with overall Facebook approach and goals for Workplace
  • Ensure we have strong GTM plans and KPIs in place at a global, regional and market/vertical level
  • Develop and implement go-to-market plans, for all regions across the world, prioritising the most scalable and valuable markets
  • Provide market analytics, audience insights, knowledge and strength to help drive initiatives critical to ongoing acquisition, growth and retention of most valued clients
  • Collaborate with the Workplace Leadership team, and the XFN to identify insights, audience knowledge and critical data points that will help customers successfully deploy and gain immediate benefits from the Workplace platform
  • 12+ years of experience in enterprise software, web technology companies, digital media, experience in the enterprise collaboration space (productivity or social) strongly desired
  • Proven expertise in growing and leading global B2B enterprise marketing teams driven by content, digital, infrastructure and data driven analytics
  • Strong cross-functional, matrix / stakeholder and leadership skills and the ability to influence across all levels of the organisation
  • Strong creative perspective to bring fresh ideas to product positioning and marketing campaigns
  • Strong understanding of and comfort with how to use data to tell an audience focused relevant story effectively
  • Love of different cultures and genuine belief in diversity of style and capabilities to create high performing teams
  • Passionate about self learning and improvement to strive to be better and serve others better in the pursuit of business growth and personal development
  • Able to operate at the principle level of business and jump to the delivery level quickly, and flex that capability in order to get the best out of multi dimentional/cross functional teams (100ft – 1ft capability)
  • Personal desire to make the world a better place
42

Director of Global Marketing Resume Examples & Samples

  • Strategic planning including product positioning, market and competitive analysis, optimizing customer segment selection, and penetration plans
  • Define and direct marketing programs for demand creation, lead generation, and interface with Sales Merchants for lead tracking and management
  • Work closely with Head of Sales to develop and manage channel and partner strategies and programs
  • Oversee product management including conducting seasonal customer research for market and product requirements, interface with creative and editorial team and with Sales Merchants for product development, product pricing and product lifecycle management
  • Oversee product marketing including product launch management, sales training, presentations, sales tools, competitive analysis, and sales support
  • Identify, create, implement, and measure the success of comprehensive marketing, communications, and public relations strategies
  • Ensure consistent communication of the Company’s desired image and position throughout the Company and throughout external communications
  • Identify new marketing channels and partnership opportunities
  • Coordinate the seasonal advertising and promotional direction with the company’s creative and editorialteams
  • Manage the planning and execution of company’s attendance at all trade shows
  • Ensure all of the company’s digital, print, and PR communications areintegrated, accurate, and consistent to the company’s image
  • Responsible to develop the company’s overall marketing budget to achieve marketing/communications/public relations mission, goals and financial objectives
  • Develop and implement advertising strategies and monitor their respective ROIs
  • Organize product trainings prior to season launches
  • Maintain knowledge of marketing trends, developments, and best practices
43

Global Marketing Intern Resume Examples & Samples

  • Assisting in the creation of marketing communications materials such as brochures, flyers, emails
  • Driving market awareness of products and campaigns through social media channels including Twitter, LinkedIn, Facebook and Youtube
  • Supporting web/field portal content publishing and overall website maintenance
  • Supporting global marketing program managers in strategic event organization
  • Working with cross-functional groups to implement projects that streamline marketing operations and improve customer communications and experience
  • Studying towards a Life Science or Marketing/Business/Communications degree
  • Some understanding of basic biology and willingness to learn more about Agilent's Genomics Solutions is a plus
  • Ability to work under pressure and towards tight deadlines
44

Lead Data Analyst, Global Marketing Resume Examples & Samples

  • Partner in strategic planning processes. Provide guidance to all team leads to prioritize projects with the highest return on effort. Establish, update, and/or confirm KPIs as appropriate for each channel
  • Successful completion of a full 4-year course of study in an accredited college or university leading to a bachelor's or higher degree; OR appropriate combination of education and experience
  • 4-8 years minimum experience in digital marketing analytics, reporting, A/B testing and/or site/campaign optimization
  • Experience with complex organizations
45

Global Marketing Associate Resume Examples & Samples

  • Create, develop, execute, and produce effective global marketing, advertising, and sales materials on time and on budget to implement global marketing strategies and sales objectives
  • Ensure all divisional communications are consistent with AM global marketing strategy while maintaining regulatory compliance, department quality standards, and adherence to global marketing ad/promo processes
  • Enable digital communications environment for customer engagement and interaction leveraging corporate standards for web and social media including analyzing, communicating and monitoring metrics
  • Develop, communicate, implement, and monitor product launch, digital, and operations process plans to assist global marketing strategy implementation
  • Interacts with global and area teams to ensure consistent usage of promotional messaging, imagery, and programs
  • Assists and participates Marketing Teams with strategic planning process/guidance and execution, budgeting, process and marketing systems and data management
46

Head Global Marketing OTC Franchise Resume Examples & Samples

  • Superior ability to lead and collaborate effectively, to drive performance across a global, matrixed company
  • Significant Consumer/ Healthcare Marketing experience
  • Excellent communication skills and strong interpersonal abilities
  • Leading with courage and integrity
  • Evidence of project management capabilities
47

Head of Global Marketing Insights & Analytics Resume Examples & Samples

  • Provide actionable assessments and recommendations to functional and business partners on consumer attitudes and trends, marketing investment levels, media planning, targeting, and opportunities for increased ROI
  • Manage team of 10-12 professionals
  • Consumer research. Partner with business stakeholders to conduct consumer research, competitive assessment, concept development, copy testing, etc to develop insights and strategic recommendations to drive growth. Continually re-assess research programs and partners to ensure alignment with business priorities
  • Marketing analytics. Partner with functional counterparts to identify opportunities to improve marketing and media efficiency and effectiveness across global business units. Lead tests with third parties and our media agency to enhance our ability to target and evaluate marketing, sponsorships, and media more accurately in order to achieve business results. Ensure that we can clearly dimension the ways in which marketing efforts drive business results, through the use of internal and external tools including marketing mix modeling. Partner closely with the business line analytics teams, business and functional partners to build a holistic view of marketing impact. Assess the effectiveness of approximately $1.5B global consumer marketing spend on driving brand and business results
  • Social media analytics. Lead internal and external analysts to ensure social media investment is being optimized in consideration of competitive trends, platform performance, and business goals
  • Spend Reporting. Oversee ongoing global marketing spend analysis and reporting, ensuring ongoing assessment against internal and external benchmarks is clear, timely and accurate
  • Strategic and project management capabilities coupled with strong analytic and operational capabilities - able to work at the highest levels, and get into the intricate details
  • Proven leader with expertise in consumer research, media and marketing analytics. Global experience is a plus
  • Prior success working in a large, highly-matrixed and complex organization
  • BA required; MBA strongly preferred
  • 10 – 15 years management experience
  • Willingness to travel (15-20%)
48

KCP Global Marketing Excellence Director Resume Examples & Samples

  • Leads Global Marketing Capability development & deployment through a team of direct reports and working in partnership with Regional P&L owners (NA, LAO, APAC & EMEA) & the Global Sector organization
  • Drives the global vision of transforming KCP into a leading edge B2B marketing organization by implementing strategic capability initiatives across the globe
  • Develops & deploys a marketing competency model that aligns with the enterprise, yet meets Regional & Sector Team needs
  • Develops & deploys a competency assessment based on the enterprise model, to drive prioritization of capability initiatives & the ability to measure changes in organizational capability
  • Leads the Global Marketing University (GMU) for KCP by developing & deploying a global capability agenda, global annual operating plan, global training content & global communication plan
  • Aligns & co-opts the necessary leaders to serve as content contributors & enablers of GMU
  • Supports senior leaders in the development of key marketing personnel
  • BA or BS required; MBA or MS desirable
  • 15+ years marketing experience in multiple businesses, channels and geographies with demonstrated success in the development/execution of product commercialization, marketing plans, marketing strategy, and management of P&L
  • K-C Business Fundamentals including Brands, Products & Competitors, KCP Global Structure, KCP Strategy, Processes, Systems & Culture; Exemplary behaviors in in Build Talent
  • Demonstrated ability to successfully lead teams
  • Proven leadership skills, vision, and influence across teams over which the incumbent has no direct authority
  • International experience, cultural awareness, ability to deal with senior KC, presentation skills, self-starter, work independently
  • Demonstrated ability to direct the development ideas leading to new or improved products, processes, materials, and systems
  • Ability to work in a matrix organization and drive collaboration across functions / departments
  • Demonstrative positive energy to effectively represent KCP internally and externally
  • Ability to travel up to 40% of time
49

Global Marketing Professional Resume Examples & Samples

  • Work on BFW Digital Strategy
  • Champion for pan-Franchise external events like major Congresses
  • Leading our Patient Ambassador program
  • Lead the development of core marketing collateral
  • Collaborate with country marketers to identify best practices and tools/resource needs
  • Manage the agency of record and assigned marketing budget
  • Minimum 3 years’ experience marketing or marketing related roles
  • Diverse background of experience in biotechnology or pharmaceutical industry
  • Experience working with cross-functional leadership teams to build strong internal stakeholder relationships and ensure strategic alignment
  • Need to have good understanding of medical, clinical, and regulatory development, as well as how to build in economics and tell the qualitative vision of value proposition
  • Healthcare experience (such as specialty pharma, biologics, or medical device)
  • Experience in building, and leading a high-performing team,
  • Demonstrated ability to drive performance, build alignment, influence and execute
  • Advanced degree / MBA
50

Global Marketing & Launch Excellence Specialist Resume Examples & Samples

  • Partners with PSLs/Brand Leaders to apply the Shire Brand Planning Process to facilitate strategic and tactical planning
  • Partners with Launch Teams to achieve launch readiness through the application of the Global Launch Readiness (GLR) Framework and Review Process
  • Serves as a change agent supporting the adoption of the Shire Brand Planning Process and Launch Readiness Framework and Review Process
  • Provides feedback from Global Brand Teams and US and International counterparts on ways to enhance the Shire Global Brand Planning Process and Launch Readiness Framework and Review Process
  • Works closely with PSLs to facilitate brand planning in accordance with Shire standards
  • Acts as Shire brand planning process expert and may be asked to lead brand planning process for key brands
  • Expected to achieve deep knowledge of relevant markets, diseases, and products
  • Expected to contribute directly to strategic and tactical decision making
  • Works closely with PSLs to achieve launch readiness for assigned brands
  • Ensures launch teams leverage the Shire Global Launch Readiness Framework to proactively plan key functional deliverables
  • Ensures identification of Global “Must Have” deliverables that will enable Country Launch Preparation
  • Pressure tests and benchmarks Global Launch Plans and reports on Brand Launch Readiness
  • Acts as a key point of communication for best practice sharing across the organization
  • Supports team preparation for and manages the L-24 GLR Review Process
  • Works in concert with Global Digital and Patient Engagement Strategy Team to ensure a robust Patient Journey and Ecosystem map is developed and leveraged as part of the Brand Planning Process
  • Works closely with the Global Market Intelligence and Insights team to ensure alignment with and support of the Global Brand Planning Process
  • Works closely with functional teams (Medical and Value Strategy and Access) to ensure appropriate input into Brand Strategy and that Functional Tactical Plans are tightly linked to overall Brand Strategy
  • Bachelor’s degree required, Master’s degree in Sciences or Business preferred
  • 10+ Years’ experience in pharmaceutical marketing leadership, ideally at the Global and Country level, or related consulting experience
  • Launch leadership experience at the Global or Country level, or related consulting experience
  • Preferred experience driving large scale change or capability building initiatives in a large complex organization
51

Sourcer, Global Marketing Solutions Resume Examples & Samples

  • Find, engage, and activate passive candidates through the use of Boolean, LinkedIn, and alternative search techniques
  • Work closely with Recruiters and hiring managers to understand requirements of various roles in the organization
  • Partner with Coordinators and Recruiters to achieve goals
  • Screen resumes and interview candidates
  • 4+ years of sourcing or staffing experience with a search firm or in-house recruiting team, across various roles & disciplines
  • Experience working with different hiring teams and roles
  • Ability to look for talent and screen resumes
  • Research sourcing skills with ability to activate passive candidates
  • Candidate engagement approach with ability to activate passive candidates
52

Director, Pros Global Marketing Resume Examples & Samples

  • Bachelor’s degree in a related field, MBA is highly desired
  • 10+ years of cancer care medical device experience, radiation therapy planning knowledge is highly desirable
  • 5+ years of international business in a global leadership position
  • 5+ years of medical device sales or sales management experience
  • Demonstrated success in a marketing product positioning role
  • Demonstrated ability to manage promotional resources efficiently for maximum impact and minimum spend
  • Excellent communication skills, original thinking, integrity and ability to influence others
  • Familiarity with global medical device regulations
53

Global Marketing Resume Examples & Samples

  • Managing email campaigns to promote product/services and communicating company’s brand value through email marketing
  • Ensure messages are sent in proper form/template
  • Ensure emails are thoroughly proofread for clarity, grammar, and spelling
  • Tracking and analysis of campaigns and making recommendations for improvement
  • Conduct A/B testing on various email campaigns
  • Work closely with other digital marketing teams to leverage synergies
  • Helping team with expert advice on various Marketing program
  • Meeting with stakeholders to understand and drive their Marketing Campaign
  • Generate post email campaign analysis and suggest how to improve for better engagement
  • Create profile based and behavior based segments in Eloqua and SQL database
  • Excellent oral, written communication and copywriting skills
  • Minimum 1 to 3 years of experience in digital / email marketing domain
  • Experience and understanding of Eloqua, Marketo, and/or other marketing automation tools and technologies
  • Knowledge of HTML, CSS. Responsive design skills will be a plus
  • Excellent attention to detail, proofreading, and analytical skills
  • Exposure to Online Marketing platform and best practices
  • Sound knowledge of MS office Suite. Advanced MS-Excel skills would be advantageous
  • Previous working experience on Eloqua would be advantageous
  • Understanding of online/web & Email reporting
  • Knowledge of SQL database will be a plus
  • Good organization and project management skills
54

Head of Global Marketing Solutions Resume Examples & Samples

  • 7 years experience in product management and product marketing
  • Develop sales materials for big strategic accounts
  • Able to take tech details and write them for clear sales documentation
  • Business tech advertising
  • Early in career worked as an Account Manager or a Sales Planner/Campaign Manager
  • Good grasp of ad tech
  • Identify and prioritise Ad Solutions - looking for trends, being vocal on making suggestions
  • Working with design, having a good aesthetic eye. Develop decks and external facing materials
  • Big attention to detail, hands on, detail orientated
55

Global Marketing Specialist Resume Examples & Samples

  • Global Leadership for specific First Aid portfolios
  • Serves as the initial contact for marketing support for CHC First Aid International
  • Supports implementation of marketing programs and policies into international subsidiaries
  • Assists in the development of marketing materials and regional programs
  • Communicates best global practices and programs for replication and growth acceleration, and provide assistance and coordinate in the development of regional programs and projects (global marketing assets database, playbooks, etc.)
  • Supports the US Business Unit Brand Managers in product set-up, artwork/package updates, S&OP including review inventory management and demand plans and brand budget reconciliation
  • Minimum of two (2) combined years of consumer product and/or retail marketing experience
  • Portfolio leadership experience
  • Degree in Marketing or International Business or higher from an accredited university
  • Minimum of three (3) years of marketing or communications experience
  • Knowledge of marketing theories and practices
  • Proficiency in use of MS Office software
  • Strong communication, analytical, and influencing skills
56

Global Marketing Resume Examples & Samples

  • Excellent oral, written communication skills
  • Minimum 3 to 6 years of experience in analytics and reporting
  • Strong SQL programming experience
  • Skills in Omniture Sitecatalyst / Adobe Report and Analytics (Preferred) or any Web Analytics tool
  • Experience in building reports based on Eloqua, Marketo, or other marketing automations tools
  • Expertise in Excel (including pivot/powerBI)
  • Skills in data visualization tools like Tableau or Spotfire
57

Director of Global Marketing Resume Examples & Samples

  • Drive the development of campaigns and the execution of creative assets for packaging, campaigns, videos and digital content
  • Manage agency relationships including media, social, and other content partners
  • Develop Go-to-Market plans in conjunction with regional counterparts who will execute campaigns in market
  • Lead marketing launch plans for new product introductions
  • Manage launch plan for device transition (announcement of a new phone, tablet, etc)
  • Drive best-in-class positioning and messaging for all communications projects, including but not limited to: retail packaging, in-store merchandising, advertising, web content, launch kits and more
  • Partner with web content team to manage content for Belkin.com and syndication of that content globally and retail partners including A+ Content for Amazon
  • Manage cross-functional teams to produce and deploy creative materials including: Marketing, Product Management, Graphic Design, Web, Consumer Insights, Sales, Trade shows and PR
  • Create traffic driving to the company’s website, execute online promotions and partnerships to help grow Belkin’s online presence
  • Analyze consumer insight data to determine market/consumer trends in order to develop creative assets and messaging global marketing plans
  • Drive proactive and consistent communication about key marketing initiatives, materials and messaging with counterparts in all global offices
  • Manage internal team of seven
  • Undergraduate Degree (BS/BA) required
  • A minimum of 8-10 years of consumer marketing experience in consumer packaged goods, consumer electronics, media or consulting industry
  • Global experience required
  • Passion for brands and understanding of consumer trends
  • Excellent written and verbal communication skills; extensive experience writing creative briefs
  • Must have strong MicroSoft PowerPoint and Excel skills
  • Support Company’s Affirmative Action initiatives, providing equal opportunity to employees and candidates
  • Uphold Company’s affirmative action plan and make good faith efforts to achieve affirmative action goals and time tables
  • Fulfill responsibilities under ISO 9001 and 14001; understand and fully support ISO system
  • Maintain a safe and clean work environment
58

Senior Director, MS Global Marketing Lemtrada Resume Examples & Samples

  • Analyzing MS market, identifying key segment business drivers, priorities, and growth opportunities
  • Developing and articulating effective communication strategies that are executable, easily communicated, and clinically supported that supports brand strategy and addresses country needs
  • Developing and maintaining effective collaborative working relations with creative services/agency teams, medical and regulatory teams
  • Ensure regions & key country's buy in by integration into strategy building process
  • Develop success metrics and measurements
  • Ensure budgets and schedules meet corporate requirements
59

Global Marketing Intern Resume Examples & Samples

  • Business studies with Marketing focus; alternatively: Study of digital media / digital marketing (preferably experience with standard CMS solutions, web-design and/or Adobe Flash-related projects, Search Marketing, Social Media Marketing)
  • Experience with digital marketing (web, video, search marketing, metrics, etc) as well as desktop publishing and/or general graphic design-related software
  • Market research knowledge and experience
  • Quick learner of new software
  • Fluent in English, Germans skills are a plus
  • Experience in the software market is an advantage
  • Experience with Adobe Captivate is an advantage
  • Experience with Adobe InDesign is an advantage
60

Global Marketing Intern, Zacapa Resume Examples & Samples

  • Driving the update of Diageo’s internal image & data bank
  • Review POS material and help the SBM to research and update accordingly
  • Setting up meetings with the relevant markets/ relevant agencies for Zacapa strategy roll-out
  • Assisting on PR press office & Fam trip management for Zacapa
  • Assisting on updating the 365 essential toolkit
  • Generate internal excitement & assisting on the Zacapa internal communication campaign by creating a 365 internal communication plan
  • Assist with the creation of amazing communication materials
  • Assisting in getting M&E out of the markets, search and spins between markets to create more efficient and effective marketing programs
  • Undergraduate; ideally studying Business / Marketing or related university studies
  • A person with a gourmand mind-set and appreciation for luxury experiences
  • Track record of building strong, effective relationships, both internal and external
  • Fluent in English and preferably in Spanish
  • Comfortable working within a fast-paced, entrepreneurial and matrix organization
  • Excellent communicator & organizer – both verbal and written – who is great at inspiring
61

Global Marketing Supervising Associate Wealth & Asset Management Resume Examples & Samples

  • Help create and execute best-in-class go-to-market programs, including managing project plans, timelines and budgets, as well as internal stakeholders
  • Manage and develop the sector’s social/digital media channels (including ey.com) to deploy key initiatives and create engagement opportunities with target audiences, including media
  • Refine, lead and execute the sector’s internal communications and engagement plan, aimed at boosting the engagement of more than 17,000 EY professionals focused on WAM globally and branding the sector firm-wide
  • Collaborate with regional and other global sector marketing teams to deploy market-facing initiatives for high impact in the sector’s priority regions
  • Oversee multiple processes key to executing the sector marketing programs, including content brand/legal/quality reviews and contract reviews
  • Provide support to the Global WAM BMC Leader and work collaboratively across the sector team, with other BMC professionals and with key stakeholders across the business to deliver against the sector strategy and achieve market leadership
  • Manage and maintain good working relationships with key internal stakeholders and external stakeholders, including agencies and industry organizations
  • Effectively manage multiple projects, balancing these with business-as-usual responsibilities, including ad hoc requests
  • Help manage and monitor the marketing budget and track the return on investment of the sector’s marketing initiatives
  • Regularly update sector ey.com pages, BMC calendar and pipeline of Global and Regional WAM thought leadership
  • Maintain up-to-date knowledge on relevant WAM sector issues, EY services, as well as EY processes
  • Demonstrate strong attention to detail and a genuine commitment to maintaining the highest standards across all external and internal content and channels
  • Be able to prioritize own workload and proactively manage stakeholder expectations
  • Be a team player with a flexible can-do attitude and good interpersonal skills
  • Be self-motivated and able to work independently with minimal supervision and direction
  • Have a good understanding of marketing and communications principles and practice as well as all channels, including strong social media knowledge/experience; actively seek out and participate in opportunities to learn latest/best practices
  • Excellent written and spoken communication abilities and strong editing skills
  • Strong project management skills and ability to meet tight deadlines
  • Strong skills in MS Word, PPT and Excel
  • 5+ years of experience in marketing, communications or business development, ideally in a B2B environment
  • Experience in project management/program execution
  • Strong digital/social media execution skills
  • Experience in financial services preferred
  • Experience working in a cross-border environment (ideal but not essential)
62

Global Marketing Executive Director Resume Examples & Samples

  • Development and execution of Global Market Development Plan
  • Leading all Global Marketing activities for market development consistent with agreed Global Marketing processes
  • Provide Commercial input on Business Development efforts
  • Manage and coordinate with our Partners
  • Generate internal & external landscape understanding
  • Characterize and shape the market opportunity
  • Create strategic options and highlight critical capabilities needed
  • Recommend & finalize the strategy
  • Develop an execution plan and execute the strategy
  • Commercial Acumen.Exceptional commercial acumen and instincts; superior strategic marketing skills. A strong command of classic and innovative marketing disciplines and techniques. A thorough understanding of the external environment, internal capabilities, competitors and the interests of other stakeholders. Develops and applies best practices
  • Strategic Mindset.Demonstrated creativity in addressing strategic challenges; displays high intellectual curiosity and passion for learning; thinks out-of-the-box; asks the right questions; seeks expert opinions and insights; applies innovative ideas and takes measured risks.Develops and articulates a strong, value-based strategy
  • Collaboration Skills.Works effectively in a team-based organization, collaborates cross functionally, builds alignment around key objectives and exercises influence at all levels. Readily builds consensus and achieves agreement on key priorities. Conducts effective meetings. Excellent listener; seeks broad input and feedback; employs frequent and effective follow-up
  • Doctorate degree & 6+ years of marketing experience
  • 8+ years of experience with a track record of success in a series of commercial roles of increasing scope, scale and complexity, with leading companies in the biopharmaceutical industry
  • Experience developing and implementing innovative global marketing and commercial strategies for pipeline products, successfully launching therapeutic products and repositioning products to maximize commercial value
  • Prior experience marketing products targeting bone health
  • Prior experience in commercial positions with global responsibilities
  • Experience living and working outside the United States
  • Possession of an understanding of broad, global market dynamics and the cultural awareness and sensitivity to form relationships and work effectively with colleagues around the world
  • Broad therapeutic area expertise
  • Osteoporosis experience
  • Experience in diverse commercial roles supporting several different disease states, on products in various stages of the lifecycle, with a diverse set of customers in challenging and competitive markets
  • Experience supporting partnered assets/programs
63

Global Marketing Capability Transformation Director Resume Examples & Samples

  • Strong track record of demonstrable success in Marketing or Digital required
  • Prior experience/involvement in Marketing Capability programs
  • Learning expert
  • Experience of working in Operating Companies is desirable
64

AVP Ralph Lauren Fragrances Global Marketing Resume Examples & Samples

  • 5-7 years experience in the cosmetics and/or fragrance industry, specifically in international markets
  • Ability to work independently within a rigorous deadline schedule
  • Ability to function in a fast-paced, rapidly changing environment
  • Demonstrates Entrepreneurship – Takes initiative (i.e. takes risks, challenges the status quo), focuses on customers, improves performance (i.e. takes actions to create value and contain costs) and develops a vision
  • Innovates – Shows curiosity (i.e. looks for trends and events in various domains), imagines creative solutions generating business value, promotes team creativity (i.e. participates in creative controversy using insightful questioning and constructive critique)
  • Manages Complexity – Reasons from multiple perspectives (i.e. simplifies complex issues by identifying essential elements) and makes decisions (i.e. involves key stakeholders in the decision making process)
  • Interacts Effectively – Listens and communicates effectively and actively networks (i.e. meets stakeholders, understands and decodes their needs and shares these with the team)
65

Global Marketing Resume Examples & Samples

  • You are responsible for the development of concepts, content and formats to engage our C-Level customers (e.g. hospital ceo/cfo) more and better
  • You develop inspiring content that position us as a relevant advisory partner in our target group
  • You work in close collaboration with the Key Account Management and the Marketing & Sales colleagues
  • You support the regions and the business units to find or to create the fitting events for the target group
  • Furthermore you rollout and implement programs (e.g. new event concepts or loyalty programs)
  • You are responsible for regular review and improvement of current solutions
  • Regular reporting , tracking and presenting of results is also part of your role
  • You hold an advanced degree in marketing or in a related field
  • You have an long-time experience in the healthcare industry
  • You have advanced marketing and communication skills
  • You are a good team worker and you have excellent collaboration skills in interdisciplinary and international project teams
  • You have fluent Business English skills, German language skills are preferred, other language skills are beneficial
  • Problem detection and analysis capabilities as well as a solid level of planning, project management and change management skills round off your profile
66

Global Marketing Specialist Resume Examples & Samples

  • In collaboration with marketing managers, drive portfolio management and develop product pipeline and strategic roadmap for the Surgical portfolio
  • Support idea and concept development process, market insights & analysis, and financial analysis through relationships with global Key Opinion Leaders (KOLs), Total Customer Insights and other activities – Global Voice of the Customer (VOC)
  • Participate in gating process as defined for assigned Surgical franchises
  • Develop global content for New Product Introductions (NPIs) including market development, training, education and sales/marketing collateral (publications, brochures, electronic media and marketing communication / education content)
  • Support operational initiatives to improve cost, quality, product efficiencies and profitability
  • Support global product positioning, commercial region pricing and promotional initiatives
  • Foster relationships with key clinical individuals/organizations within the industry
  • Continuous communication and relationship-building with global Marketing partners through conference calls, Sharepoint contact, email updates, and market immersion when needed
  • In collaboration with manager, develop and maintain annual operation plan and budget for Surgical portfolio initiatives
  • Four (4) year university degree required
  • BS/BA degree in Marketing preferred. MBA preferred
  • 1-3 years of product management experience or related responsibilities
  • 1-3 years of experience within healthcare and/or medical device industry a plus
  • Computer Skills: Proficient in Windows, MS Outlook, Excel, Word, and PowerPoint. Must be competent importing and manipulating data using spreadsheets for reporting and presentation purposes. Ability to learn new systems quickly
  • Communication Skills: Written and verbal communication with a broad spectrum of people having diverse backgrounds, education, and experience (internal and external). Knowledge of standard written business communications (letters, plans, reports)
  • Organization Skills: Organize information quickly and multi-task to meet commitments. Capable of working independently, accepting accountability, and being self-motivated. Ability to remain flexible and reprioritize activities as needed
  • Presentation Skills: Public speaking skills with the capacity to present in front of groups. Develop and implement product training programs
  • Creativity Skills: Create advertising, literature, and sales and marketing promotions
  • Interpersonal Skills: Collaborate, negotiate, and build relationships with internal and external customers
  • Problem Solving Skills: Analytical, strategic thinker
  • Embrace risk taking in an entrepreneurial environment
67

Intern Global Marketing Resume Examples & Samples

  • You will soon complete your bachelor or master degree in the field of business or natural sciences with an economical background
  • Ideally you have gained first relevant work experience in marketing
  • Furthermore, you have sound knowledge of IT standard applications
  • Due to your excellent presentation skills you are able to complete all tasks in English
  • Your knowledge in Chinese will be beneficial to expand the source of information
  • You enjoy working in an international team
68

Global Marketing Services Intern Resume Examples & Samples

  • Use intuitive, real-time social intelligence tools to track trends, assess social conversation, in order to build trend reports
  • Ability to integrate social data with existing digital analytics applications like Google Analytics, in order to provide a full digital landscape of consumer behaviors and interests
  • Communicate with internal stake holders on project developments, timelines, and social listening results
  • Execute social listening research assignments with minimal supervision
  • Build social listening monitors through the creation of Boolean keyword algorithms. Training will be provided
  • Think strategically and be insightful with the ability to tell a story that converts data into actionable insights
  • Demonstrate a strong interest in and understanding of social media metrics and social trends
  • Ability to tabulate and analyze data, pulling out crisp insights with actionable recommendations
  • Gather data from assigned sources (e.g., Crimson Hexagon, Sysomos, Radian6, Twitter Analytics, Hoot Suite, Facebook Insight, Google analytics, Adobe Omniture) in a methodological manner
  • Real-word experience leveraging digital and social marketing analytics and reporting platforms
  • Must feel comfortable learning new systems and tools
  • Develop research reports and presentations
  • Excellent writing skills are essential to this position, as well as great attention to detail, organization, multi-tasking and being proactive
69

Global Marketing Intern Summer Resume Examples & Samples

  • Planning and supporting tradeshows and events
  • Working with 3rd party creative agencies
  • Proven ability to manage complex projects and deliver results in a fast-paced, deadline oriented environment
70

Senior Associate, Global Marketing Resume Examples & Samples

  • Day-to-day management of vendors and regional marketing campaigns
  • Partner with internal cross-functional teams and serve as the liaison between DGN and external vendors
  • Deliver internal campaign management – file management, data analysis, merchant selection, report generation/trending, information gathering, and production of key client reports
  • Deliver external campaign management – prioritization, implementation, product training materials, key processes & procedures, inventory management, loss prevention, and back-end reporting
  • Leverage data capture and analytics to provide post campaign results and recommendations for next steps and program improvements
  • Manage regional vendors to complete ad hoc projects and initiatives that require the execution of site visits
  • Promote a risk-aware culture, ensure efficient and effective risk and compliance management practices by adhering to required standards and processes
  • Bachelor degree (or equivalent experience), ideally in project management, sales, marketing
  • 1 year of relevant experience
  • Project management and organizational skills
  • High proficiency in Excel
  • Strong communication and analytical skills
  • Ability to manage multiple projects within strict guidelines and time frames
71

Senior Associate, Global Marketing Resume Examples & Samples

  • Support internal and external business partners in the development and implementation of marketing programs and presentations for achieving merchant acceptance and awareness across APAC
  • Create tools and programs to grow quality merchant acceptance and drive increased merchant acceptance and sales volume
  • Assist in developing programs to motivate channel partners to prioritize acceptance of our card brands in their markets and within their merchant populations
  • Help grow issuing suite of programs and tools to improve spend and customer experience
  • Assume one of the global marketing functions that is led by one team member for the entire organization (ex. Research, claims management, or presentation database)
  • Assist with large merchant programs and tracking as needed
  • Pursue these objectives whilst making prudent budget decisions, forecasting accuracy, and seeking to maximize program and cost efficiencies
  • Bachelors Degree (or equivalent experience), preferably in Communications or Marketing
  • 1 year of marketing experience
  • Strong oral and written communication skills, and time management
  • Previous client facing and payments experience preferred
  • Ability to understand the details of their projects and how they support the overall strategic vision of the department, division and company
  • Strong leadership capabilities required to drive cross-functional teams to a consensus, establish synergy, secure resources, and manage broad groups without direct authority
  • Ability to work with manager/colleagues in other time zones weekly and travel if needed
  • Fluency in a language used in APAC desired
72

Executive Assistant to VP of Global Marketing Resume Examples & Samples

  • Strong experience with laptops, collaboration tools and productivity technologies
  • Strong organization, time management and prioritization skills
  • Ability to work well in a fast-paced environment
  • Ability to think “outside the box” by making quick decisions and making recommendations
  • Experience with event coordination and planning
  • Demonstrated ability to manage multiple projects
73

Global Marketing Specialist Resume Examples & Samples

  • Strategy
  • Communication and intercultural competence: good communicative skills
  • ABB Business Knowledge / Policy / Organization: Good ABB knowledge within the organizations and policies
  • Operational (Planning & Reporting): Use tools and processes in single or multi-business organizations
  • Professional experience:> 3 years
  • Education: Bachelor of Business Engineering or Electrical Engineer with experience in marketing, professional knowledge and good technical knowledge required
  • Languages: Local language of placement and English language fluently
74

Associate, Global Marketing, ADF Resume Examples & Samples

  • Brand Development (under his/her responsibility)
  • Responsible for all product programs involving brands under his/her responsibility
  • Propose and execute well thought out concepts and marketing programs responsibility. Closely manage COGS and development timeline working closely with all the support departments to ensure that targets are met
  • Prepare all International forecast offerings, marketing bulletins and other marketing websites postings for programs under his/her responsibility. Monitor markets feedback to ensure program viability. Track all International marketing bulletins / forecast offerings
  • Propose and monitor development of all support materials to ensure proper execution / implementation of the programs in the various markets
  • Work closely with Executive Director on preparing all documents used to brief development and creative groups
  • Work closely with cross functional partners such as, Product Development, Package Design, Global Business Supply Chain, Merchandising, Education, Advertising, Internet/New Media, Special Events and Public Relation to develop and maximize cohesive, complete marketing programs
  • Ensures key timetable dates are met in coordination with GBSC. Participates in GPPD meetings
  • Update information in IPS/COGNOS systems
  • Plays an active role in preparing presentation and backup material for various brand presentations and meetings
  • Internet/New Media and Education liaison for fragrance brands
  • Undergraduate College degree
  • 2 + years marketing or promotions ideally within the fragrance or cosmetic industry – knowledge of core marketing principles
  • Must have a good balance of creative and quantitative skills
  • Highly organized, attention to detail is critical
  • Candidate must be a team player who is successfully able to work in a fast-paced, dynamic environment
  • Must be able to work independently and be flexible to handle changing priorities. Must be able to multi-task, set priorities and work well under pressure
  • Proficiency utilizing all Microsoft applications including: Word, Advanced Excel, and PowerPoint
75

Director, It-global Marketing Solutions Resume Examples & Samples

  • Work with the Sales and Marketing Teams to define key future state capabilities for internal products (information systems, tools, and data services) that drive incremental revenue for Facebook and productivity for the GMS organization
  • Partner with GMS leaders, Product Management, Engineering and business intelligence teams to define a joint roadmap of initiatives that implement future state capabilities and develop a long term vision and plan to grow the impact of the GMS IT Organization
  • Define and analyze metrics that inform the success of internal products
  • Lead a team of internal product managers and engineers to execute the roadmap and to ship high quality products that realize measurable business outcomes
  • Lead the ideation, technical development, and launch of internal products
  • Understand Facebook’s strategic and competitive position, approach to engineering and deliver products that are recognized best in the industry
  • Establish shared vision across GMS, Ad Tech and Product Marketing Leadership by building consensus on priorities
  • Ensure that GMS IT is strategic to the success of GMS and Facebook
  • BS/MS in an Engineering or Computer Science discipline
  • 10+ years experience in leading engineering and product management teams with a track record of shipping high quality software products
  • Experience in designing, developing or implementing CRM products at an enterprise scale
  • Experience leading organizations and ability to hire, develop, and scale engineering and product teams to hundreds of people
  • Demonstrated understanding of technical architecture of scalable web applications and/or media products
76

Global Marketing Intern Resume Examples & Samples

  • A current student pursuing a 2 or 4 year degree in a web design, graphic design, marketing or related field
  • Able to manage multiple projects simultaneously. Ability to effectively work on many priorities at one time, which change frequently
  • Must have excellent written and verbal communication
  • Must be proficient in MS Office suite, especially Excel
  • Work experience in biotechnology or other science related field
  • Work in marketing or related field
77

Global Marketing Capability Manager Resume Examples & Samples

  • Works with the Marketing Leadership team to develop the Marketing capability offer. Translates the Marketing strategy into identifiable core competencies required to enable our Marketing vision; to become best branded Lubricants Marketer
  • Works with the HR leaders in Lubricants to ensure the capability agenda is in support of our broader talent agenda
  • Is a key contributor to the development of the Marketing learning offer in the SMRC Academy; identifying scalable cross business opportunities, sharing best practice and bringing the external in to our business to future proof our learning offer
  • Contributes to the Marketing Leadership Team, the Sales Forum and the Global Distributor Network to advise on future needs and gain leadership endorsement for support the development and deployment of the capability strategy
  • Develops ongoing curriculum requirements in support of Marketing the Castrol Way 2.0
  • Leads the design, development and delivery of core global programmes using a combination of internal SMEs and external providers, ensuring solutions are underpinned by 70/20/10 methodology and deployment methods are sustainable
  • Consistently monitors the quality of Marketing capability interventions to assess the value added to individuals, teams and the overall business. Using the insights gathered from events to continuously improve the learning content and methods used
  • Is able to collaborate with and persuasively influence a network of local/regional capability & Marketing resources to successfully implement the Marketing capability agenda
  • Works with local HRBPs and Marketing Team Leaders to provide regular updates on MTCW development and uses these platforms to encourage feedback and insights to further the development of the Marketing capability offer
  • Works with HRBPs to develop robust embedding plans to ensure capability improvements are sustained
  • Collaborates with HR to ensure talent management and career pathing are connected to the technical curriculum being developed to ensure we are building robust development and succession plans for our Marketers
  • Manages and tracks budgets provided to develop specific Marketing interventions
  • Strong experience and knowledge of building Marketing curriculums underpinned by the principles of 70/20/10 blended learning
  • Experienced Trainer who has successfully facilitated capability interventions & embedded learning through effective coaching
  • Has a good understanding of Training/Learning Cycle
  • Proven ability to manage multiple projects, deploying these across a number of geographies
  • Experience of working with third party agencies
  • High degree of energy, stamina and resilience, combined with a “can do” attitude
  • Strong relationship management skills with the ability to consult, engage and influence, a stakeholders at all levels
  • Continuous improvement mind-set
  • High level of customer focus
  • Previous experience of working in Marketing or an L&D function is desirable
  • Role model the BP Values and Behaviours
  • Ability to build and implement robust capability plans and programmes for the Global Marketing function
  • The ability to work with regional capability resources to understand the need to flex content or facilitation to support regional delivery
  • Flexibility of thought and action to be able to update the capability agenda, ensuring it addresses significant changes in business environment
  • The ability to collaborate and work closely with the regional Marketing functions and the Global Marketing Leadership team to gain support for the Marketing capability agenda
78

Senior Manager of Global Marketing Resume Examples & Samples

  • Create and execute GBT’s sales content strategy to drive top business priorities, market share, and brand
  • Partner with leadership, marketing areas, sales, product teams, PR, and other business areas to offer strategic guidance and formulate the value proposition, positioning, messaging, and key selling points for key markets, verticals, services and capabilities
  • Manage the development of sales and marketing collateral such as: fact sheets, sales presentations, custom bids, videos, emails, articles, white papers, blog posts, RFP answers, interactive tools, and infographics
  • Identify and implement strategic customization needs by industry, segment, and market
  • Ensure all content and assets are on brand, compliance approved, and have a consistent voice and customer-focused message
  • Develop the thought leadership content marketing strategy and calendar for our digital content hub, the Atlas
  • Partner with external industry agencies to identify research topics and create relevant white papers, videos, and other assets
  • Facilitate research and analysis to benchmark value prop perception and assess opportunities and threats across top business priorities
  • Distribute new assets internally to drive awareness and usage
  • Engage business stakeholders to leverage content across offline and online channels to promote a seamless prospect and customer experience
  • Manage one writer direct report, and onboard and manage agencies/vendors to complete projects
  • 8+ years of professional experience in B2B sales content strategy and/or development
  • Deep understanding of a B2B or B2B2C business model
  • Excellent strategic and thought leadership skills combined with strong verbal articulation skills
  • Strategic thinker who quickly identifies and synthesizes new information to create new marketing plans and assets with powerful messaging
  • Interest in breaking the “status quo” and developing truly innovative content to differentiate GBT
  • Strong relationship building skills and the ability to collaborate with colleagues and external partners
  • Strong writing and/or editorial experience in developing sales assets
  • Relevant experience defining and managing the usage of content across various mediums
  • Experience working with agencies to develop content and assets
  • Strong project management skills with the ability to independently juggle numerous projects simultaneously while consistently meeting deadlines
  • Experience in the travel industry, financial services industry, or an institutional sales organization a plus
  • Desire to join a high-performing and passionate marketing team
79

Associate, Global Marketing Resume Examples & Samples

  • Responsible for updating internal/external client presentations and talking points/scripts to support selling efforts for new products in the marketplace
  • Aid in the development of all offline and online marketing material to support selling efforts
  • Assist with the development of marketing and sales plans for new product launches
  • Ensure prepaid product related communication has a professional consistent approach across all products including product guides, presentations, terms and conditions, etc
  • Develop and coordinate post launch communication to ensure clients are leveraging products fully and providing feedback to support enhancements
  • Participate in cross-functional teams to ensure support of product development, go to market and ongoing management for all products and alternative partner programs
  • Support product management team in development of product strategy and prepaid roadmap
  • Produce reports and pull files for the department as a whole including but not limited to the HIM program and international referrals as needed
  • Promote a risk-aware culture that proactively seeks to mitigate risk where appropriate; ensure efficient and effective risk and compliance management practices by adhering to required standards and processes
  • Bachelor’s Degree (or equivalent experience); Communications or Marketing preferred
  • 6 months - 1 year of marketing experience
  • Quick evaluation and decision-making skills
  • Creative problem solving / resourcefulness
  • Experience in marketing and planning for emerging programs
  • Previous client facing experience preferred
80

Director of Global Marketing Resume Examples & Samples

  • Develop plans and execute projects and initiatives that support the broader short- and long-term marketing strategy
  • Set project priorities, produce global marketing plans, and provide strategic leadership
  • Help support and define the international rollout of marketing strategies in emerging and mature key markets
  • Have a successful track record of being a hands-on team player who can create and produce ​marketing strategies, collateral and campaigns
  • Provide leadership and oversight to the global product marketing team, sales & marketing project management team, and global marketing support team
  • Create and own marketing strategies for products, brand, and Young Living’s proprietary quality process
  • Must have experience or knowledge of MS Office products (Excel, Word, PowerPoint, Access, and Outlook)
  • Must know how to deal with conflict resolution, project management, process, and members/ high profile clients
  • Computer Skills: Demonstrate expertise with Microsoft products and other applicable software or applications
  • BS or BA degree in Business, Marketing or Communications from a four-year college or university
  • 5 to 7 years of related experience; specifically, marketing, brand management and/or communications
  • Employee must regularly lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds
81

Director of Global Marketing Resume Examples & Samples

  • Build a strong, cohesive and engaged team
  • Create 360 integrated marketing plans to activate the Metropolitan (Met) consumer in footwear and apparel for running, lifestyle and women’s categories
  • Ensure all of our athletes and assets across the world are activated for the Met consumers
  • Provide oversight over NYRR, All New York races, Grassroots Global Events (i.e. NB Nationals)
  • Develop seasonal sales meeting/GTM tools and materials
  • Develop the annual plans and budgets for the Met categories to align with Global Business, NB Brand, and Global Business Unit priorities
  • Develop strategy in partnership with Brand, Product, and Consumer insights teams
  • Collaborate with Product and Sales Teams, Regional Marketing Teams, and other Marketing functional areas such as Brand Design, Digital, Sports Marketing, Wearable Technology, PR, etc
  • Partner with NB.com, DTC and regional marketing teams on seasonal Met Category, product marketing campaigns and category activation
  • Partner with the Digital team for managing social media
  • Bachelor’s degree required, MBA strongly preferred, with 15+ years of global marketing experience
  • Well-rounded brand marketing experience including a detailed understanding of consumer touch points including advertising, event marketing, with a heavy emphasis on digital and retail environments/channels
  • Strong understanding of the creative process. Proven experience translating strategic goals into creative solutions and experience in production planning and execution
  • Experience with working in a cross functional/regional matrix type of marketing organization and international markets is a must
  • Exceptional communication skills with the ability to communicate effectively within all levels of the organization and with external partners, agencies and collaborators
  • Flexible and adaptable to changing needs and trends
  • Proven track record in establishing strategic direction; development and design of programs as well as execution of all program elements
  • Complex problem-solving and ability to facilitate problem solving amongst the team
  • Strong leadership and team management
  • Experience in sports and sports fashion preferred
82

Senior Associate, Global Marketing Resume Examples & Samples

  • Assist with the creation of compelling value propositions, internal/external client presentations and talking points/scripts to support selling efforts for new products in the marketplace
  • Work with executive management team to create and craft overarching messaging and Power Point presentations
  • Collaborate with the Ad/Brand team to optimize collateral in content, social and digital channels
  • Align communication efforts, including press releases and internal announcements
  • Develop go-to-market engagement planning, value positioning and communication plans
  • Lead cross-functional teams to ensure support of product development, go to market and ongoing management for all products and alternative partner programs
  • Develop marketing plans and materials to support all products and programs
  • Compile data and updates for monthly executive summaries, weekly updates, and monthly business review
  • Utilize internal training guidelines to build and coordinate sessions with client facing teams
  • 3 years of marketing experience
  • Previous client facing experience
  • Experience in strategic marketing and planning for emerging programs
83

Director, Dockers Global Marketing Resume Examples & Samples

  • Lead creation of annual Global Marketing Plan; Partner with regions and US functions (consumer marketing, publicity, social and digital teams) to deliver AFP*
  • Develop all global creative/communications in conjunction with variety of agency partners and internal Creative Services group – Annual campaign iterations across communication platforms, seasonal communications, On-Floor Updates (inclusive of packaging and BE)*
  • Partner closely with Design and Merch to identify global seasonal focus and ensure ongoing cross-functional integration across global teams*
  • Drive optimized partnerships to deliver best-in-class work
  • Bachelor’s Degree or higher in Marketing, Business or related field
  • 10+ years of experience in Brand Marketing for Category-leading brand
  • Proven track record in campaign development from brief through creative development to execution, Agency management, Budget management
  • Must write compelling creative briefs and be able to drive creative development across a mix of agencies
  • Retail experience desired;wholesale + retail experience a plus, contract negotiation, people management
  • Strong collaborator, Solution-orientated, Effective communicator – both verbal & written,
  • Leader among peers
  • Inspiring presenter must be able to represent Global POV and influence decision making
84

VP, Global Marketing Resume Examples & Samples

  • Serves as key member of Vascular Leadership team
  • Designs, formulates, and publishes strategic marketing plans and contributes to the formulation of the SBU’s Strategic Business Plan (short and long term)
  • Provides overall leadership in Marketing, working closely with the President of the division, Sales, R&D, Regulatory, HR, Finance and other key executive management in a collaborative, hands-on manner to drive adoption of the Company’s brand, existing and emerging technology portfolio
  • Analyzes and guides the product development portfolio and provides critical input to decisions regarding the integration and positioning of new products for the Vascular BU
  • Develops strong competitive positioning and comparative advantage messaging by leveraging and enhancing Vascular brands
  • Works with Sales and Finance to develop premium price position and gross margin enhancement, leveraging operating efficiency and brand equity
  • Provides market training and education programs based on clinical evidence messaging, positioning superior outcomes for the Vascular BU’s product suite
  • Collaborates with Regulatory in the company’s international markets to develop global brand equity and a harmonized approach to regulatory submission and geographically tailored product development
  • Works closely with Sales, Finance, and Operations, to manage and refine Demand Planning and customer service excellence
  • Works closely with the Vice President of Sales, to develop strategies and tactics and educate the sales force and evolve multiple call points for the Vascular BU’s customers, demonstrating value to all stakeholders in the hospital translating for product demand
  • Researches and analyzes new technology opportunities and M&A targets in collaboration with the company’s Business Development group and Vascular R&D. Designs and executes testing, validation and diligence programs to vet and value these opportunities with a view to strategic investment and acquisition
  • Collaborates with Key Opinion Leaders (KOL’s) and professional societies regarding Best Practices, emerging technologies and clinical needs to drive the content of the new product pipeline of the Vascular SBU, which demonstrates clinical and economic superiority over competitive brands, including the creation of global clinical training programs
  • Monitors movements of competitors and creates appropriate strategies to maintain market leadership. Measures and assesses market dynamics and determines appropriate measures to meet market developments
  • Manages Post Market Surveillance of clinical performance and patient outcome data and translation of analysis into product development and product positioning strategies
  • Manages all media and communications related to the promotion of Vascular brands within Teleflex as a leader in the Vascular arena
  • Is responsible for classical marketing functions including market research/competitive analysis, product positioning, pricing strategy, product lifecycle management, distribution, advertising/promotional materials, customer service, training, education and trade shows
  • Continually assesses, monitors and enhances customer satisfaction and acts as the “total customer interface,” interfacing with R&D on product enhancements and new product development
  • Ensures consistent and frequent contact with other clinicians, while also attending critical industry meetings and participating in regular presentations with the Company’s marketing and sales forces
  • Develops metrics that measure the value of marketing investments, prepares and monitors marketing expense budgets, maintaining expenses at or below approved levels
  • Establishes a marketing organization structure which can effectively fulfill its strategic business objectives assigned to it, permits the clear definition of accountabilities of key roles, and has the flexibility to move swiftly in reaction to market changes and opportunities
  • Master’s degree in Business, Marketing and/or life sciences is preferred
  • 10-15 years of experience in a leadership role within medical device technology company
  • Demonstrated experience in developing global markets and driving revenue growth
  • Experience and knowledge in working with international regulatory requirements and policies including CE Mark
  • Proficiency in written and spoken English is required
  • Proven track record of attracting, developing, motivating, and retaining world class marketing talent
  • Possesses excellent presentation skills to effectively communicate to a variety of groups, including the Board of Directors
  • Experience with multiple medical device target audiences including patients, physicians, other clinicians, and “C-suite” level executives
  • Experience in launching and growing products in Vascular Access market segments and high volume single use device product categories
  • Ability to design, format and publish strategic marketing plans and contribute to the formulation of the SBU’s Strategic Business Plan
  • Superior project management and prioritization skills to handle multiple projects, manage timelines, develop people, and maintain pace with speed of business unit
  • Knowledge of financial principles including but not limited to P&L, Balance Sheet, Forecasting demand, and an ability to work expertly and in collaboration with the Finance group will be part of the budget, demand planning and market analysis processes
  • Proven leadership integrating marketing with product development, product management, brand management, and sales processes to grow revenue and market share
  • Experience providing leadership and ability to be a problem solver who engages issues, recognizes new or improved ways of doing business, acts on implementing needed improvements, and analyzes new opportunities efficiently and thoroughly
  • Superior business acumen, organization and communication skills
  • Demonstrated experience in working with both sales and research & development organizations, in a value-driven model
  • Experience leveraging Scientific Advisory Boards and/or Key Opinion Leaders for strategic business success
85

Head of Partner Development & Management Core Ads Global Marketing Solutions Resume Examples & Samples

  • You will define and drive the Core Ads partner development and management strategy for GMS Partnerships across Asia Pacific
  • Lead a multi-cultural team that can scale with the growing needs of Facebook's business
  • Work in a highly cross-functional environment to nurture partner solutions and services to meet market needs
  • You will operate in multiple time zones as part of a regional and global team
  • Collaborate with the market development team to ensure that the experiences we build together with partners are the best possible for marketers and agencies, while supporting Facebook's mission
  • Track, analyze, and communicate key quantitative partner metrics, industry trends and partner product & service impact
  • Understand market requirements, produce qualitative and quantitative analysis of partner performance relative to needs, aggregate feedback, explore new strategic opportunities, guide partner product roadmap with enhanced or new functionality, and ensure that Facebook’s partnerships are representative on a country-by-country basis regionally
  • You love executing in an intense, fast-paced, and highly iterative environment
  • You will deliver keynote speeches at industry conferences and represent the Program in front of partner executives, investors and the media
  • Provide management guidance on organizational effectiveness, change management and conflict resolution, as well as provide expertise in the following areas: career planning, performance management, coaching, data analysis, recognition programs, and strategic development
  • Build strong working relationships with leaders across Facebook partnerships team – i.e. market development, product growth, program management - through collaboration on projects that impact partners across the region
  • 10+ years of experience, at least 5 years in people influence
  • You have a proven track record in developing and managing highly performant partner communities
  • You are exceptional at setting and executing channel strategy
  • You thrive in situations involving cross-functional influence and diplomacy
  • Your track record in nurturing a partner ecosystem is enviable
  • You have demonstrable track record of managing high performance and engaged individuals or teams
  • You have proven organizational and analytical skills
  • You have a history of growing and developing high growth, scaled operations
86

Associate, Global Marketing Resume Examples & Samples

  • Prepares global category analysis, including cost analysis, pricing analysis, and sales analysis
  • Researches and prepares cost objectives and analyses for recommended new products or for reformulation, repackaging or value analysis of existing lines as assigned
  • Prepares necessary launch paperwork including Program Briefs, Creative Briefs and Job Starts, copy requests, and 360 Dossiers for assigned categories/projects
  • Participates in the preparation of materials for key presentations
  • Partners with all necessary support groups on assigned projects, including Global Brand Supply Chain, Finance, Forecasting, Product Development, Packaging, Design, Creative, Visual Merchandising, PR, Education, and Consumer Engagement
  • Monitors project timelines and deliverables, working with key internal partners to ensure category programs, requests, and product launches adhere to deadlines and costs
  • Responsible for providing affiliates with timely information on all calendarized programs; liaises regularly with affiliate marketing teams to ensure programs meet regional/market needs. Includes responsibility for overseeing accuracy and timely issuance of all Planning Guides, Flashes, and Creative Dossiers
87

Director of Global Marketing, Aubagio Resume Examples & Samples

  • Interpreting market research findings and drawing appropriate insights based on the results
  • Identifying, analyzing, and translating product, brand, customer, consumer, and competitive information into the development of brand plans
  • Engage with thought leaders from around the world to understand brand challenges and opportunities, to influence perceptions, and to develop advocates
  • Managing the various internal processes necessary to successfully implement strategy and tactics
  • Maintain a patient-centric philosophy in defining and executing the strategy
  • Collaborate with and influence a diverse group of individuals in a proactive, objective and diplomatic manner to ensure that Sanofi Genzyme is appropriately and successfully engaged with the global neurology and MS patient community
  • Execute marketing activities in compliance with medical, regulatory and legal requirements
  • Ensure marketing budgets and schedules meet corporate requirements
88

Intern, Global Marketing Resume Examples & Samples

  • Conduct market and competitive research to support the 2018 marketing and media plan process
  • Understanding of marketing theory including consumer behavior, market and competitive research
  • Ability to write quality marketing copy in English
  • Currently attending school in the areas of business, marketing, advertising or communications
  • Interest in brand strategy and advertising
  • Proficient in Microsoft Office tools (PowerPoint, Word, Excel)
89

Administrative Assistant IoT Global Marketing Resume Examples & Samples

  • 5+ years of experience as a senior level admin
  • Proven history handling multiple responsibilities while maintaining a high level of performance
  • Proficiency with Microsoft Office Suite, excellent Outlook skills
  • HS diploma or GED equivalent required for US candidates
  • Demonstrate experience in problem solving, decision making, initiative and independent follow-up, and ability to multitask in a fast changing environment
  • Knowledge of SharePoint or other related Web based tools
90

Global Marketing Capability Manager Resume Examples & Samples

  • Develops curriculum requirements in support of Marketing the Castrol Way 2.0
  • Works with local HRBPs and Regional Marketing teams to provide regular updates on MTCW development and uses these platforms to encourage feedback and insights to further the development of the Marketing capability offer
  • Has a very good knowledge of current, Marketing Framework (Marketing the Castrol Way) within Lubricants is desirable
91

Senior Associate, Global Marketing Resume Examples & Samples

  • Serve as the department liaison with Corporate Risk, Legal, and the DGN Project Management Office, to help promote a risk aware culture and ensure all legal documents and processes are executed in a compliant manner, especially as it relates to vendor management and enterprise contract solutions
  • Develop, implement, refine, and communicate processes and procedures to help the department operate more efficiently and effectively (e.g. onboarding new vendors, onboarding new employees etc.)
  • Manage the departments operating budget and monthly reforecast process, including consolidating cost centers, partnering with finance, and presenting budget highlights and variances to the Directors and Officers
  • Support the development, execution, and / or management of key department meetings, internal communications, and internal documents
  • Support or lead special / ad hoc projects as assigned by management
  • Bachelors Degree (or equivalent experience); Project Management or Marketing preferred
  • 3 years relevant work experience
  • Effective project management and organizational skills
  • Strong interpersonal skills, especially the ability to foster collaboration
  • Strong analytical mindset preferred
92

Executive Assistant, Global Marketing Resume Examples & Samples

  • Effectively and proactively manage the daily calendar for the Vice President of Marketing, including proactive and professional correspondence when declining or proposing alternative options to meeting requests
  • Answer/screen calls and draft correspondence, manage meeting agendas and track deadlines for the Vice President of Marketing
  • Coordinate domestic & international travel, hotel accommodations, ground transportation and meeting schedules for the Vice President of Marketing (and direct reports if determined by the Vice President of Marketing to be appropriate)
  • Pre-plan and execute all meeting logistics (e.g. conference room reservations and set-up, food/beverage, etc.) for on/off-site meetings which include Team Building, Quarterly Marketing Meetings and other special events per the request of the Vice President of Marketing
  • Occasionally assist with VP’s personal appointments and travel to integrate seamlessly with business needs
  • Facilitate the documentation and approval process for all contracts, SOWs, invoices and agreements that require the Vice President of Marketing’s signature or authority of approval
  • Manage all logistics related to onboarding (New Hires)/offboarding; this will include collaborating with Human Resources to facilitate interview schedules for departmental positions and associated travel. In addition, responsibility for the ‘first day welcome experience’ at Edwards Lifesciences, which should include coordination with IT and facilities for laptop access, email distribution list et-up, security badge requirements etc
  • Occasionally provide marketing/administrative support to THV Marketing Department to include: Office supply orders, filing, catering needs, FedEx and shipping and other requests as needed
  • Prepare and manage all expense reports for the Vice President of Marketing in an accurate and expedient manner (within 30 days of the expense)
  • Prepare and manage all expense reports for Marketing LT members assigned by the Vice President of Marketing in an accurate and expedient manner (within 30 days of the expense)
  • Provide Executive Administration back-up to the Corporate Vice President and General Manager THV and provide back-up to the EA of the Corporate Vice President and General Manager THV
  • Interact professionally at all levels with Edwards employees, customers, vendors, and legacy founders
  • Other tasks as assigned by the Vice President of Marketing
  • A High School diploma and a minimum of 6 years of directly related experience in executive administrative support
  • Strong ability to work in a fast-paced, dynamic environment
  • Ability to build and maintain strong relationships across the organization, with all levels of employees, as well as with external stakeholders to influence and achieve objectives
  • Advanced proficiency in MS Office Suite, including Word, Excel, Outlook and PowerPoint
  • Advanced problem solving skills
  • Ability to manage complex calendars, meetings and travel arrangements to optimize time
  • Ability to manage internal and external confidential information with utmost discretion
  • Works autonomously within established procedures and practices
  • Understands implications of work and makes recommendations for solutions
93

Global Marketing Exec Dir Resume Examples & Samples

  • Key contributor of the Product Team (PT)
  • Leadership of the Insight and Brand Platform Team
  • Development and execution of Global Commercial Plan (GCP)
  • Communicate commercial vision for the product
  • Ensure timeliness and quality of key commercial inputs
  • Forge strong relationships and cross-functional collaboration and regional collaboration
  • Represent commercial interests on Research Project Teams and licensing teams
  • Lead Insight and Brand Platform Team
  • Lead development and implementation of Global Commercial Plan
  • Communicate regional interests to create consolidated and integrated global marketing
  • Doctorate degree & 6 or more years of marketing experience
  • At least eight years of experience and a track record of success in a series of commercial roles of increasing scope, scale and complexity, with leading companies in the biopharmaceutical industry
  • A best-in-class marketer with experience developing and implementing innovative global marketing and commercial strategies for pipeline products, successfully launching therapeutic products and repositioning products to maximize commercial value. Prior experience launching multiple products in diverse therapeutic areas is highly desirable
  • Prior experience in commercial positions with global responsibilities is important. Experience living and working outside the United States is highly desirable. Possesses an understanding of broad, global market dynamics and the cultural awareness and sensitivity to form relationships and work effectively with colleagues around the world
  • Broad therapeutic area expertise. Has worked in diverse commercial roles supporting several different disease states, on products in various stages of the lifecycle, with a diverse set of customers in challenging and competitive markets. Experience supporting partnered assets/programs is desirable
  • Prior experience in a tactical, “line” marketing role, implementing marketing strategies in local markets, is a plus
  • Solid understanding of global market access, pricing and reimbursement issues
  • An MBA is strongly preferred
  • Presentation Skills.Develops and delivers concise, relevant and well-supported briefings. Well-prepared and adapts presentation style to audience. Possesses the knowledge, credibility and maturity to influence senior management
  • Integrity.Possesses unquestioned integrity and strong business ethics. Leads by example and demonstrates a strong commitment to company values and culture. Displays a positive attitude and energizes colleagues and partners. Has the reputation and record of achievement to establish trust and credibility with subordinates, peers, superiors, corporate leaders, strategic partners and other stakeholders
94

Global Marketing Transformation Manager Resume Examples & Samples

  • Strategic & business leadership and direction
  • Own the Global Marketing data analytics transformation agenda & the full benefits case
  • Drive the data analytics requirements of the Marketing transformation strategy through hands-on leadership, senior business leader engagement, clarity of vision and determination to succeed
  • Work with the Global Data Analytics Transformation Director and Global Marketing Leadership Team to define a clear and compelling Global Marketing Transformation strategy
  • Ensure clear alignment between business strategy, Diageo’s Data Analytics Strategy and the Marketing transformation strategy
  • Drive the Marketing data analytics transformation programs
  • Amazing Relationships
  • Build deep relationships with senior stakeholders such that he/she is seen as an influential leader in facilitating conversations to drive breakthroughs in business performances and in maximising opportunities
  • Compliance & Controls
  • Promote and sustain delivery of satisfactory control and compliance environment through solutions and CoE services and change control processes
  • Talent & Capability
  • Provide subject matter expertise, coaching and assessment/calibration in developing a strong pipeline of talent, inspire teams to deliver world class transformation performance and champion improvements in the capability across the Data & Analytics and Marketing communities
  • Academic or professional qualifications in Marketing management and/or leadership are highly advantageous
  • Extensive experience PQE at a multinational company
  • Proven ability to impact and influence at a senior stakeholder level virtually across markets with solid networking, influencing & communication skills
  • Needs to be a very visible, credible leader, ability to lead others through ambiguity to drive clarity of execution
  • Experience interpreting business requirements, recognizing impact on business processes, and leading to a highly effective solution and transformation plan
  • Experienced in Data Analytics platform structuring, insight capability development, COE development, Data management structures and business information requirements exploration and definition
  • Experienced in transformation risk assessment and management
  • Knowledge of BI analytic tools ( MS BI, MSTR, SQL)
95

Global Marketing Mgr Resume Examples & Samples

  • Define and re-adjust depending on market dynamics the robotic roadmap with regional counterparts and with market input
  • Manage, develop and innovate Global product and SKU portfolio including complexity reduction, portfolio simplification and product life cycle management
  • Supporting large International sales activities and align on training needs with regional marketing directors
  • Supporting NAM region for 50% of its activity in year 1 as part of the learning and integration process and in order to sustain our growing activities in the region. (collaboration with local team)
  • Contribute to Machines and robotic roadmap and drives innovation process and provides input for innovation priorities and projects to R&D organization in collaboration with the Subject Matter Experts
  • Contribute on input and drive strategic alliances / discussions with governmental and industry bodies in the Robotic and traditional landscape
  • Collaborates with Global Machines marketing Director and Platform VP and Machines to develop global strategy, marketing plan and annual calendar
  • Set, manage and is gate keeper for pricing guidelines and price positioning by product / SKU
  • Ensures execution, strategic alignment and feasibility of strategic projects in the regions
  • Work closely with sectors and regions to drive sustainable growth of the Cleaning equipment and robotics product portfolio, is the product expert for the portfolio
  • Work together with Sales/Marketing regional and international leaders for Innovation roll out and cleaning equipment and robotics sales support
  • Master Degree required; preferably in Business Administration or Marketing. Preferably MBA
  • 5+ years of experience in marketing / Innovation development
  • Ability to travel 50% (beginning will be 20-30%)
  • Ability to develop differentiated and relevant value propositions for the portfolio / product line
  • Skilled at activating portfolio/product strategy through all elements of the marketing mix
  • Excel in the development of marketing strategy and operational plan
  • Project management & strong analytical skills
  • Strong pragmatically approach with operational knowledge
  • Experience developing and utilizing market research
  • Ability to work vertically and horizontally in a global matrix organization
  • Experienced leader with proven marketing leadership capabilities in B2B environments
  • Ability to manage and work with people across boundaries
  • Worked within Cleaning Equipment industry or robotics or an adjacent business or CPG Experience is a plus
96

Intern, Global Marketing Development Analyst Resume Examples & Samples

  • Maintain the company business development pipeline of leads and business growth opportunities through internal and external business development activities
  • Be responsible for business development processes, data and reporting
  • Be a supportive liaison for the US, Latin American, European and Asia Pacific regions
  • Developing marketing materials to convey Greystones’ capabilities, solutions, and contract vehicles
  • Maintain strong relationships with the Global Business Development team
  • Utilize various research techniques to gather information in support of capture activities to include contract scope, spending profile, key personnel, potential teammates, and competitors
  • Participate in proposal development process improvement activities
  • Present business development data and reports to senior company leadership
  • Proficiency in MS Office tools – Outlook, Word, Excel, PowerPoint and databases like Radius
  • Excellent online research abilities and familiarity with various digital and web-based applications
  • Ability to take on tasks outside of your comfort zone, produce results, accept constructive feedback and improve
  • Strong attention to detail and excellent organizational and multi-tasking skills
  • Ability to work both individually and in a team environment
  • Appropriate college-level course study backgrounds for this position include: business management/marketing, economics, statistics, mathematics, finance, accounting or other data-driven fields
97

International Global Marketing Account Manager Resume Examples & Samples

  • Works with International Dealers to
  • Develop their skills in making sales presentations
  • Provide suggestions and direction for changes in activity to improve productivity
  • Provide product and sales training
  • Prepares sales tools and promotional materials for the international marketing team
  • Prepares international forecasts
  • Tracks sales performance and profitability
  • Assists with defining international pricing strategies for direct and dealer sales
  • Translates and reprints marketing base product materials into targeted languages
  • Monitors and trends international back orders, fill ratio s and other customer service indicators
  • Resolves quality issues from international product complaints and RGA's with Product Managers and Engineers
  • Assists with identifying and implementing regulatory requirements for international markets with the Regulatory Department
  • Develops and monitors international promotional budget
  • Provides training on current and newly developed products
  • Performs other related sales and marketing tasks, as needed
  • Educational experience equivalent to a Bachelor's Degree in Marketing or related field
  • Work related experience equivalent to six years of marketing and project management experience in the medical device field
  • Ability to manage large and high priority projects efficiently and effectively and to meet deadlines in a timely manner
  • Excellent presentation skills and the ability to prepare professional written and oral presentations and market analysis
  • Foreign language skills strongly preferred
  • Lifting -- Not to exceed 50 lbs. -- local practice may apply
  • Writing
  • Sitting
  • Standing
  • Bending
  • Vision
  • Color perception
  • Depth perception
  • Reading
  • Field of vision/peripheral
  • Fine motor skills
98

Senior Associate, Global Marketing Resume Examples & Samples

  • Manage distribution & reconciliation of debit tests card accounts used in channel marketing efforts
  • Maintain the DiscoverDebitReferral.com website and assist with all issuer-related training materials
  • Research merchant information through internal reporting tool/systems
  • Leverage data capture, analytics and business partners to assist with the planning and reporting of debit campaigns
  • Assist business partners with project deliverables within the debit and quality of acceptance efforts
  • Work with internal and external partners to manage the inventory and upkeep of all marketing materials (collateral, premiums, etc.)
  • Research/Launch merchant-focused social media campaigns for various initiatives
  • Participate in natural work groups as needed to ensure all Network goals are considered/communicated
  • Strong analytical/research skills and attention to detail
  • Project management skills to manage and prioritize multiple projects and deadlines
  • Independent, proactive, creative thinker
  • Ability to multi–task in a fast-paced environment yet still deliver high quality output
  • Solid organizational and communication skills
  • Proficient in MS Outlook and Office Suite
99

Dir, Global Marketing, Sequencing Resume Examples & Samples

  • Leads the Commercial Product Communcations Department
  • Works in close partnership with the Life Cycle Team (LCT) marketing team including the International Business Leader (IBL) and International Product Managers (IPM)
  • Serves as the single point of contact (SPOC) for all Product Communciations for the assigned Life Cycle Team (LCT) or teams
  • Contributes to the strategy and execution of key programs that are highly visible and have significant business impact
  • Manages the strategic creation, development, and execution of all Product Communciation materials (electronic and print) on-time, within budget and in allignment with business objectives
  • Ensures compliance with content review and approval processes
  • Maintains LCT teamsites, and intranet content, and provides content for the Internet
  • Coordinates and provides overall management of events, tradeshows, symposia, speaking engagements in support of LCT promotional activities
  • Manages vendors to deliver quality product and manage costs to a defined budget. Ensure vendors are compliant with all processes and procedures including legal, procurement, and finance
  • Manages creation and distribution of affiliate facing newsletters
  • Collaborates with RMD Corporate Communications and Basel, as needed, to provide business department information on products, new product launches, regulatory approvals, press releases and other relevant announcements
  • Consults on the use of proper branding, copyright, and trademarks
  • May direct the work of one or more subordinates
100

Global Marketing Executive Resume Examples & Samples

  • A self motivated and proactive graduate with brand marketing experience including agency liaison
  • Multi-site experience preferred
  • Design development and ideally digital experience required coupled with excellent communication and presentation skills
  • Proficiency in Word / Excel and Powerpoint
  • Confident and collaborative when working with multiple stakeholders including global site teams, the LEGO Group and other IP partners
  • Highly organised with an ability to multi task and maintain an attention to detail
  • Love of all things LEGO!
101

Global Marketing & Client Intelligence Manager Resume Examples & Samples

  • Takes care of securing and making specialist knowledge available to customers and stakeholders
  • Bachelor or Master degree in a relevant beta study (e.g. econometrics, business analytics/informatics, computer science, mathematics)
  • 5-10 years working experience Marketing & Client intelligence - Affinity in B2B is a plus
  • Worked in multidisciplinary (international) projects (agile way of working)
  • Is very good at setting priorities, can work independently and copes well with stress
  • Is a team player and a good listener and advisor to (senior) management
  • Experienced in planning and managing teams
102

Dir, Global Marketing, Sequencing Resume Examples & Samples

  • Leads, develops, and grows the company branding function, to address RSS branding needs as well as assist the company and Division in expressing the value of Diagnostics
  • Leads the planning, development, and execution of major business segments’ external marketing communication planning process. Sets best practices in developing communication strategy and tactics for RSS across LCTs. Ensures alignment across promotional materials in core RSS messaging, formats and Roche branding
  • Leads, manages, and grows the Digital Marketing solutions, channels, and reporting area/team as an essential branding and communications function for the Lifecycles and RSS
  • Prepares and manages the marketing communications budget
  • Ensures all work meets Quality First Time expectations & standards and is fully compliant with Legal and Regulatory requirements, Roche policies, and company practices
103

Global Marketing Segment Leader Resume Examples & Samples

  • Plastic Segment Strategy Design and Management (where to win, how to win)
  • Five year plan development and execution to achieve business goals developed in coordination with Global Marketing Director
  • Define Target price per product and application based on regional/global market conditions and define differential pricing strategy to achieve business goals
  • Work with Global Product Manager for profitability target of current portfolio and assist them in establishing the target prices for grades
  • Manage and provide guidance to the Regional Segment Leaders located in the Americas, EMEA and AP and their respective team members (Marketing and Technical Support)
  • Work in conjunction with Regional Sales Leaders to set strategy and key KPI’s around key accounts and strategic repositioning initiatives in each global region
  • Work with Marketing Director, R&D manager and Market Development Managers to manage Product Portfolio and new offering development projects
  • Be an active in the business governance processes for PACE (New Product Development process) and RTS (Business transformation process)
  • Act as mentor to high potential employees in the plastics marketing segment
  • Work with Marketing communications team on market messaging, collateral support material development and distribution
  • 40% international and domestic travel
  • Bachelor’s degree in Engineering, Chemistry or Science related field
  • 10+ years of high level of business acumen and marketing strategy competencies including P&L work, business analytics and product financials
  • Prior business to business marketing experience – Minimum of 3 - 5 years
  • High Plastics Industry knowledge (trends, technology, markets, customers…)
  • People leader – Demonstrated ability to lead other managers or high level professionals
  • Demonstrated ability to drive results through others
  • 5 years of people management experience, P&L management a plus
  • Excellent collaboration skills and good stakeholder management
  • Good communication and influencing skills to sell strategy (internally) and get endorsement (at senior leadership level and regional operational level)
104

Global Marketing Excellence Manager Resume Examples & Samples

  • Lead the marketing excellence strategy evolution, development of an execution roadmap to enable sustained success, and communication of the vision throughout the organization
  • Partner with global marketing leaders to drive change throughout their organizations
  • Utilize strong project management skills and ability to influence in a matrixed environment to reshape Boston Scientific’s marketing culture and capabilities
  • Collaborate with cross-functional teams to design tailored, world-class training curriculums that include an optimal mix of delivery mediums (e.g. virtual, classroom, video, workshops)
  • Lead monthly Marketing Excellence Council meetings and support quarterly Marketing VP workshops to identify and execute cross-enterprise opportunities
  • Foster a culture of collaboration aimed at marketing excellence, including identification and communication of marketing best practices
  • Help facilitate live training sessions and workshops, initially alongside our third-party partner
  • Own and enhance the BSCMarketingU online via development of new online training content, best practice dissemination, and improved portal functionality
  • Contribute to defining the business requirements for next generation marketing technologies that drive marketing effectiveness and efficiency
  • Partner with HR, Talent Acquisition, and key Marketing Leaders to refine & execute a robust cross-divisional MBA talent acquisition strategy including MBA hiring activities
  • Co-ordinate the cross-divisional MBA rotation program in partnership with Talent Management, HR, and Marketing Leaders
  • Help establish metrics and dashboards to assess competency evolution, training opportunities, and overall marketing impact
105

Global Marketing Specialist Resume Examples & Samples

  • Bachelor’s Degree in marketing or business related function required
  • A minimum of 1 year business experience is required
  • 1 year of brand marketing experience is preferred
  • Specialty and/or derma cosmetic beauty industry-related experience and Skincare a plus
  • Passion for beauty industry is required
  • Strong marketing beauty writing skills to craft concepts and pack copy is preferred
  • Must be a multi-tasker, very detail-oriented, highly organized and have ability to adapt in multiple environments and working with different teams
  • Digital social media experience is highly preferred
  • Demonstrates ability to drive multiple projects simultaneously and autonomously
  • Must exhibit strong writing, communication and presentation skills
  • Demonstrated ability to build collaborative relationships across functional areas of the business enabling the successful achievement of initiatives across all brands.7544170410
106

Global Marketing Development Manager Resume Examples & Samples

  • The Marketing Manager is responsible for global market planning, positioning and promotion of the assigned product line or family of products to achieve market share and other business goals. The Marketing Manager is expected to be the hub of all activities surrounding the global marketing of the assigned products, including developing the annual promotional plan, communicating to partner SSC’s and implementing global marketing programs. The Marketing Manager is responsible to monitor key business sector performance metrics and market trends and report to management on status
  • Create and manage implementation of the global annual marketing plan
  • Create and implement the global product launch plan and commercialize new products or product enhancements in partnership with the Business Sector counterpart
  • Manage the product portfolio for the assigned product/customer segment
  • Partner with the Business Sector counterpart to communicate the needs of the global market for product enhancements, next generation products and new product development
  • Monitor market needs and customer acceptance through collaboration with the global SSCs, customer visits, attending key congresses and meetings when required
  • Monitor sales and profits and report on product line performance to management, utilize sales analysis skills to understand and Manage the product line marketing budget
  • Understand global market dynamics and recommend pricing strategy
  • Provide required sales tools to SSC sales teams and support sales trainings by providing strategic goals and marketing messages
  • Provide the global SSCs with updates on product, services, and market changes
  • Analyze competitive products and incorporate competitive strategies into promotional and product development plans
  • Collect secondary market research, i.e.,sales and market share by market, customer needs by market, product requirements by markets
107

Global Marketing Specialist Resume Examples & Samples

  • Support strategic market analysis for the Americas, EMEA and APAC markets to support the Care Performance Ingredients business plan
  • To support the PC Basic Essentials project portfolio
  • Supporting or leading smaller projects in cooperation with the technical teams
  • Support for global exhibitions
  • Support/execute launch plans/roll out strategies/campaigns
  • Bachelor’s Degree in Business, Science or Engineering related field, preferred area of study: Chemistry
  • 3+ years of product/business development with marketing or technical experience in the Consumer Care industry
  • Very good knowledge and network in oleo chemicals
  • Strong focus/background in data handling and compiling. Simplification/cleaning of data sets. Excellent browsing of market databases
  • Strong project management skills - ability to work with cross functional teams to establish deliverables, timelines, and hold self and others to a quality, on-time delivery
108

Global Marketing Intern Resume Examples & Samples

  • Recently completed or currently pursuing (preferably in your 3rd or 4th year) a B.S./B.A
  • Passionate about marketing, cloud based technology, B2B software
  • Curiosity to learn how a team runs with the motivation to continuously make improvements
  • Comfortable with data or the drive to understand data more
  • Profound attention to detail and a strong desire for personal accountability
  • Upbeat attitude, collaborative, and a fast learner willing to jump into new projects and have fun doing it
109

Team Leader Global Marketing Resume Examples & Samples

  • Advise and supervise subsidiaries in all aspects of Retail Marketing activities
  • Act as interface between HQ headquarter teams and markets/ subsidiaries including regular market visits
  • Oversee and monitor overall marketing budgets of markets worldwide
  • Manage marketing objectives and policies / KPI benchmarking in collaboration with Retail Management, VM, Merchandise Management, Brand Management
  • Support best practice share, steer interaction & align communication between hubs and markets
  • Observation of market needs and competitor analysis (identify the company's target market and positioning within respective market)
  • Performance measurement of marketing activities: Track marketing activities, make them measurable and comparable
  • Manage team: coach, train and motivate team members on a daily basis
  • Business degree ideally with a focus on Marketing
  • At least 5 years of experience in a retail/ trade marketing for premium or luxury goods
  • Experienced in leading people as well as in budget planning and steering
  • A thorough understanding of retail business including retail KPIs and consumer behaviour in premium apparel market
  • Deep knowledge of retail marketing strategies
  • Excellent English skills, further languages are a plus
  • Excellent communication skills both written and verbal on all levels
  • Creative and analytical thinking; Strong follow through skills
  • Ability to take pragmatic fast decisions and agile action handling
  • | HUGO BOSS AG | Marketing & Communications | Full-time | Leadership experience |
  • | Germany | Baden-Württemberg (DE-BW) | 72555 | Metzingen | Nearest major city: Stuttgart |
110

VP of Global Marketing Resume Examples & Samples

  • As a member of the Sr. Executive Team, assists in the development of long-range objectives and strategic plans by identifying internal and external strategic product issues and solutions that potentially effect growth and profitability. Coordinate the Growth Planning Conference and manage the preparation process
  • Develop the three-year New Product Development (NPD) strategy for both existing and new business on a worldwide basis. Coordinate with Sales, Engineering, Finance, Regional Management, and other departments as necessary in the development of product line business plans which include appropriate recommendations to Senior Management. Facilitate regularly scheduled portfolio reviews with the executive management staff to measure product line performance
  • Develop and maintain global list price strategy. Monitor Win/Loss performance and make recommendations to changes in list prices of specific product and service offerings. Create measurement processes to ensure pricing strategies are effective. Understand competitive pricing environment and utilize Emerson best practices (e.g., Power & Risk) to enable improvements. Report out on the effectiveness of pricing strategies segmented by product, geography, and industry to sales leadership and regional management
  • Provide joint oversight of the New Product Development process with the VP, Global Engineering. Conduct market research to identify the technical and performance attributes the current market expects and identify technology trends that will drive future needs. Understand 5+ year market needs to drive Advanced Engineering technology roadmaps. Conduct business case analysis and recommend new products for development or acquisition. Facilitate project prioritization and coordinate approved product development projects to meet the objectives for the product line and the business
  • As assigned by the business unit President, provide project management function for large product and services launches. Works closely with functional and regional managers to set project deliverables, ensure on-time completion of overall projects, and meet financial expectations in order to keep projects within planned project budgets
  • Identify and analyze the global market through market research including, but not limited to, 3rd party public research, directed consulting engagements, customer satisfaction surveys, and product specific direct research. Establish and maintain “voice of the customer” programs to provide and maintain comprehensive profiles of customer needs, customer satisfaction, technology trends, competitive product offerings, market participation, and key opportunities in served markets. Engage internal teams, particularly Sales and Business Development, to source internal view of market needs. Maintain an active awareness of competitors’ product offerings, market strategies, and geographic presence. Present to management an assessment of Branson competitive position, commonly represented by market share analysis and trends
  • Support the Global Business Development function with market research, competitive analysis and market sizing information relevant to create medium-term growth and penetration plans. Work closely with segment leaders to ensure segment-specific messaging is consistent with the global corporate branding strategy
  • Develop and manage global Brand Strategy, including product design, software interfaces, and industry messaging. Ensure consistent public representation of Branson through trade shows, press releases, and digital forums. Measure brand value to customers through market research and industry benchmarking. Approve and manage private-label and product licensing opportunities and present business cases as part of portfolio strategy reviews
  • Create Digital Media & Web Presence strategy and implement globally. Maintain consistency across regions, and develop collaboration with Industrial Automation group-level strategy. Integrate Digital Customer Experience strategies as developed by Emerson Corporate
  • Work collaboratively with regional VP/GM’s to develop a consistent approach globally in the commercialization of Branson’s products. Develop marketing, product, and messaging tools that are relevant to specific geographic markets and consistent with global strategies. Conduct regional market research and strategy sessions to ensure collaborative planning and strategy formulation
  • Liaise with the President and Regional VP/GM’s to identify, investigate and analyze possible acquisition, merger, licensing and other business opportunities
111

Global Marketing Innovation Internship Resume Examples & Samples

  • Manage the Tasting Notes and bottle photography process for all PRW innovations
  • Compilation of the monthly Innovation meeting plus support to all the managers in building their cases
  • Ensuring that all project and ad hoc administration tasks are completed in a thorough and timely manner
112

Executive Assistant, VP Global Marketing Resume Examples & Samples

  • Work collaboratively with the VP and use initiative to ensure matters pending response are completed with high quality in a timely manner
  • Provide first-pass handling of the VPs email, invitations and voicemail
  • Manage VPs calendar based on timely prioritization. Arrange and accept meetings with all levels, ensuring accuracy and effective time management
  • Arrange and coordinate all aspects of large meetings, lunches, dinners and parties, working effectively with other EAs to coordinate multiple executives calendars
  • Coordinate and schedule domestic and international travel arrangements understanding the Vice Presidents needs and preferences
  • Maintain VPs business files
  • Maintain department call path, answer telephone calls, take messages and forward information to appropriate personnel. Screen calls, redirecting calls to appropriate management or staff
  • Communicate effectively with management team to convey information, collect data or coordinate administrative details
  • Prepare correspondence that may be of a confidential nature and include forms, tables, proposals, and somewhat complex reports with the Vice Presidents tone and style
  • Complete assignments efficiently and effectively using Microsoft Office products (Word, PowerPoint, Excel)
  • Track and enter time and attendance
  • Coordinate internal moves and office reconfigurations for department, including new employee set up for phone, PC, furniture and supplies
  • Open, sort and distribute mail. Send outgoing mail using appropriate mail service. Distribute requests for information, track progress and follow up on actions taken
  • Manage office supplies
  • Take complete ownership of specific, ongoing projects
  • A high school diploma or equivalent skills, some college course work desirable
  • 10 years of administrative experience, including 5 years supporting an executive at the Officer level
  • Consummate professional image representative of the VP and the department
  • Deep understanding of corporate organization and support structures to get complex and unusual tasks completed quickly and efficiently
  • Business knowledge which includes knowledge of organizational policies and general business procedures
  • Proficiency in Microsoft Word, PowerPoint and Excel
113

Associate, Global Marketing, Bumble & Bumble Resume Examples & Samples

  • The job requires an individual with an understanding of and a passion for fashion and haircare and with a strong sense of style while maintaining a rigorous business and financial discipline
  • Strong computer skills required, especially in Excel and PowerPoint
  • Candidate must be organized, detail oriented, and analytical
  • Able to manage multiple projects simultaneously, in a fast-paced environment
  • Possess superior communication skills and a high level of enthusiasm
  • Creative thinker and outstanding team player
  • Self-starter who can work autonomously with minimal supervision
  • Position requires 2+ years of marketing experience in the Beauty industry or marketing agency
  • Professional/Salon channel experience a plus
  • Strong computer, creative, strategic and analytical skills
114

Head of Global Marketing, B&M Gift Cards Resume Examples & Samples

  • Strategic Planning: Driving internal thinking on marketing strategy and prioritization to help meet our global growth objectives, in particular with cash-preferring customers
  • Customer Acquisition: Driving adoption of Amazon Cash with existing and new-to-Amazon customers through marketing campaigns globally
  • Demand Generation: Raising awareness and driving sales of both our gifting and self-use products in the offline channel
  • Internal and External Collaboration: Working with cross functional groups across Amazon and distribution/retail partners to drive sales of our product suite via effective marketing campaigns
  • 8-10 years of B2C marketing experience, utilizing both digital and out-of-home (OOH) marketing channels
  • Strong quantitative data analysis and critical thinking skills, particularly measuring marketing ROI
  • Understanding of enterprise-level content management and email marketing platforms
  • Excellent written and verbal communication/presentation skills with the ability to express thoughts logically and succinctly to senior internal/external audiences
  • Strength in building and maintaining relationships with partner stakeholders around the world
  • Ability to handle the ‘hands-on’ day-to-day management of tasks, resolve problems and issues, and implement action plans to meet objectives
  • 5+ years leading marketing teams
  • Prior experience launching new consumer-facing products in an offline environment
  • Prior experience with marketing financial products
  • External marketing agency management experience
  • Ability to thrive in an ambiguous and constantly changing environment
  • Demonstrated ability to turn detailed data analysis into useful strategic insights
  • Cultural awareness as well as the ability to operate in a role with global scope/responsibility
  • World-class sense of humor
115

VP, Global Marketing Resume Examples & Samples

  • Drive incremental revenue generated via non-sales channels (including all processes, systems, and tools to ensure lead generation and highly efficient handover to sales)
  • Drive innovation around communication with customers (content, channel); create sales and marketing tools, identify channels and execute on demand-creation campaigns targeted at priority verticals and customers
  • Own vertical marketing approaches to position Videojet as the preferred provider in targeted verticals
  • Drive go-to-market and commercialization efforts strategies for new products and review existing go-to-market strategies to optimize growth
  • Develop and own the roadmap for the intelligent application of technology to drive sales productivity (CRM, CPQ, routing & productivity, sales collateral management/deployment, etc.)
  • Contribute to Videojet Strategic Planning process
  • Build and manage a best in class Global Marketing team
  • Define and own the budget through annual planning process and manage
  • Develop and optimize KPIs to measure effectiveness of marketing strategies and programs
  • Support inorganic business development (potential acquisitions and partnerships) as needed
  • Minimum 10 years marketing and/or product management experience in comparable B2B/ growth oriented industries with 3 years in a senior management position
  • Ability to plan, manage, and execute at both a strategic and operational level
  • Exceptional track record of developing and implementing global marketing and sales strategies that have consistently met or exceeded planned objectives
  • Demonstrated marketing innovation in prior role
  • Strong strategic planning and analysis skills in sales, product management, marketing, and/or business strategy
  • Demonstrated results in gaining share and driving above-market growth
  • Ability to conduct fact-based research and analysis of market, competitor and customer data, and utilize the data to drive short- and long-term tactics and strategy
  • Experience in market and product segmentation leading to competitive advantage in product and go-to-market strategy
  • Experience leading marketing communications initiatives, particularly digital efforts
  • Ability to work collaboratively with colleagues across cultures and staff to create a results-driven team oriented environment. Embraces humility as a pre-requisite for leading a learning-based organization
  • Proven track record building, leading, motivating and developing teams and building a world class marketing and product management organization
  • Experience working in a lean / kaizen culture, with a track record of utilizing these methodologies in a commercial setting
116

Head of Global Marketing Resume Examples & Samples

  • Developing and implementing a consistent sponsoring and marketing cooperation strategy
  • Setting the marketing communications targets and strategies of DB Schenker and alignment with internal business units
  • Ensuring coordination measures regarding DB Schenker’s marketing communications activities
  • Carrying out marketing communications measures (incl. sponsoring, cooperation’s, trade fairs, events and exhibitions) based on the defined budgets in consultation with the internal business units
  • Consistently managing all marketing services and media activities of the DB Schenker Business Unit
  • Ensuring consistent statistical information on markets via market research and systematic market, competitor and customer analyses
  • In Partnership with IT, design and execute digital marketing including online sales
  • Innovative thinking combined with business acumen
  • Persuasion and influencing skills
  • Customer & service orientation
  • Cooperativeness, reliability & assertiveness
  • Strategic Management skills
  • Ability to handle complexity
  • Ability to communicate effectively and appropriately with people of diverse cultures
  • Basic understanding of labour law
  • Visionary and creative skills
  • Full business proficiency in English is a must
  • German B-level
  • Further language skills are beneficial
117

ANI Global Marketing Associate Resume Examples & Samples

  • Responsible for developing and implementing global marketing materials and initiatives to support regional activation
  • Lead and execute select international congresses
  • Manage external partners (KOLs/HCPs, consultants, agencies, congress organizers) for flawless delivery of agreed-upon output
  • Partner with internal partners for best-in-class execution (Affiliate, Area and Central marketing, various R&D functions, Legal and OEC, Regulatory, etc.)
  • Manage allocated project-specific marketing budgets
  • Excellent project management and organizational skills
  • Proven track record in leading programs and teams
  • Proven ability to manage projects within allocated budget and consistently deliver against targets in a timely manner
  • Basic knowledge of websites, portal design and electronic content development
  • Ability to work independently and cross-functionally
118

Senior Principal Global Marketing Specialist Resume Examples & Samples

  • Bachelor’s Degree: Advertising, Communications, or related field
  • 8+ years of experience in progressive responsibility in product marketing, advertising and communications field, in either a corporate or agency environment
  • Experience with global product marketing, communication, and commercialization
  • Proven record of collaboration with highly-matrixed environments
  • Knowledge of products, sales force, and customer needs
  • Adept at managing internal and external relationships through use of interpersonal skills
119

Global Marketing Demand Center Manager Resume Examples & Samples

  • Redefining the current marketing operations team (mainly lead management and reporting) to a global demand Center of Excellence
  • You liaise with the key marketing stakeholders to scope demand program requirements, budget, resource needs and delivery timeframes
  • You create a model to track program success and drive continuous performance improvements of demand creation best practices
  • You work with other corporate marketing team members to extend the reach of marketing automation impact
  • Marketing contact data: you ensure Barco’s global data processes and use comply to the new Data Privacy Regulation (GDPR May 2018)
  • You implement best practices in database management to increase data integrity and market reach across geographies; support marketing database strategy of the Campaign Managers
  • Marketing demand creation & corresponding technology – towards end customer and partners: you define and build out the marketing automation platform (MAP) and partner platform and integrate it with existing sales processes and SAP-CRM
  • You collaborate with and support regional teams in their efforts to generate new leads and move existing pipeline
  • You establish standard processes & tools for telemarketing & teleprospecting and integrate the acquired intelligence & data into the CRM or MAP tools
  • Lead management: you install processes beyond lead management, up to nurturing and recycling flows
  • You are in regular contact with sales to optimize the return from leads
  • Marketing processes: you manage the overall marketing processes
  • You are responsible for the annual loyalty survey and any other possible global marketing projects
  • You manage the global Demand Center budget
  • Experienced B2B Marketing person; especially in data integrity and demand creation tactics. Experience with Marketing Automation platforms (such as Marketo, Eloqua, ….) is a plus and understands the art & science of how to create demand
  • You are a business person, capable of building out a new set-up in a matrix organization; including roles and responsibilities and processes
  • You know how to deliver strategic, objective driven planning and reporting
  • Clear vision on data, leads and demand creation
  • Result oriented and able to work together with different stakeholders
  • Curiosity and drive for constant improvement
  • Strong project manager and communicator
  • Understand complex buying/selling processes involving multiple decision-makers for B2B high-tech software, hardware and services purchases
120

Global Marketing Programmes Lead Resume Examples & Samples

  • Proficient marketing campaign experience, with a proven record of running campaigns from concept to delivery
  • Team management experience is also important
  • If agency side you will be at client account director level
  • Strong strategic, creative, analytical, writing, presentation and financial management skills
121

Director, Alunbrig, Global Marketing Resume Examples & Samples

  • Leading efforts on the global pre launch and launch efforts for 2L and 1L indications
  • Leading the Global Communication Platform development - key elements of positioning, messaging, value proposition, creative campaign, and promotional pieces
  • Identifying key segment business drivers, priorities, and growth opportunities and translating these into marketing initiatives
  • Managing external agencies to ensure excellent execution of marketing programs aligned with brand strategy objectives
  • Ensuring timely and efficient review of promotional materials and complying fully with all legal, regulatory, ethical, and company guidelines
  • Contributing to development of package inserts, commercial forecasts, brand budgets, and business cases for R&D
  • Investment decisions: Actively managing pre-launch and post-launch marketing budget
  • Becoming recognized as a leader and a subject matter expert for the product and NSCLC market & competitive landscape
  • Working closely with the competitive intelligence team to monitor key competitor data and events
  • Establishing a clear and expeditious process for identifying, assessing and responding to potential threats
  • Collaborating with Business Unit Countries
  • Liaising with Global and Business Unit Country brand leadership and others to develop global brand plans
  • Developing, overseeing and executing global marketing programs and tactics/promotional campaigns to meet brand and disease state objectives across multiple markets
  • Planning and executing conference plans and global events (e.g., launch meetings) in collaboration with Business Unit, Country marketing leads and collaborating with global functions
  • MBA from a reputed business school preferred
  • Prior Experience with Global launches in the Oncology –Hematology environment preferred
  • Strategic Thinking and ability to think out of the box
  • Minimum 7-10 years of extensive experience in pharmaceutical marketing, agency management and tactical implementation of campaigns, digital and personal communication
  • Demonstrated ability to influence and work cross functionally across a matrix organization
122

Senior Manager of Global Marketing Resume Examples & Samples

  • Drives new product launches by developing marketing plan for CTT products, supported by market research to develop segmentation, targeting, messaging, communication and pricing strategy
  • Supports the strategic planning process and leads the development and execution of mid to long-term strategy via market assessments and marketing research, financial analysis, valuation, and modeling
  • Builds credible strategies through strong critical thinking to achieve the desired vision and commercial outcome despite incomplete or ambiguous information. Demonstrated analytical thinking skills and the ability to solve problems, and develops programs with creativity and good judgment
  • Leads activities to acquire, evaluate, store and disseminate business intelligence, including VOC market research, market trends, competitive landscape, and academic and business literature
  • Screens potential business opportunities by analyzing market strategies, deal requirements, potential, and financials; evaluating options; resolving internal priorities; recommending equity investments. Protects company value by appropriately handling confidential information
  • Assess and integrates customer needs and market trends within the context of product systems and business capabilities. Translates this assessment into effective marketing strategies, global pricing recommendations and value propositions
  • Cultivates strong cross functional relationships and collaborates with key functions (including R&D, new business development, regulatory, clinical, operations, geographic and corporate marketing, and sales) towards the successful development of the business area product pipeline
  • Ongoing and significant contact with industry leaders, customers and other medical professionals in the field, representatives of professional organizations with whom the business is affiliated, and executive/management levels within the business
  • Extensive knowledge of assigned product applications, therapies, and the markets in which they are used
  • Demonstrated leadership and managerial skill in functional alignment and influence
  • Excellent analytical and critical thinking skills. Relies on extensive analysis, modeling, valuation and interpretation to make sound, forward-thinking recommendations
  • Established track record of adding or creating value in a strategic context
  • Proven experience with strategic planning process, including market and environmental analysis, opportunity assessment, plan development, execution, measurement and adjustment
  • Able to assess risk and benefit and recommend risk as appropriate. Makes inferential leaps in thinking so as to reach a solution despite incomplete or ambiguous information
  • Demonstrated working knowledge with a phase-gate product development process, product lifecycle or end-to-end product management, including developing new products through phase-out process
  • Advanced knowledge of marketing techniques such as VOC needs analysis, value creation, product positioning, and marketplace dynamics as they relate to product, price, and promotion
  • Experience working in the context of a large, complex, global organization with minimal supervision
  • Knowledge and use of relevant PC software applications and skills to use them effectively
  • Demonstrated ability to communicate effectively both verbally and in writing