Head Marketing Resume Samples

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NS
N Shanahan
Nolan
Shanahan
87615 Gerald Tunnel
Phoenix
AZ
+1 (555) 322 8811
87615 Gerald Tunnel
Phoenix
AZ
Phone
p +1 (555) 322 8811
Experience Experience
Chicago, IL
Head Marketing
Chicago, IL
Upton and Sons
Chicago, IL
Head Marketing
  • Close alignment of marketing program and Fondcenter business- and sales strategy
  • Accomplish the annual marketing planning process and the approval procedure with senior management on Business Unit and Business Area level
  • Communicate UBS' market view and product offering
  • Evaluate new marketing approaches and -channels (incl. digital)
  • Elaborate potential partnerships and drive their proper activation
  • Maintain close alignment with global marketing functions and their overall strategy
  • Budget and cost control, measurement of return on marketing investment line with governance
Detroit, MI
Head of Marketing
Detroit, MI
Kreiger, Quitzon and Nader
Detroit, MI
Head of Marketing
  • Work together with and cross-functionally with the Regional General Managers and General Managers, helping develop integrated business strategy and streamlined performance marketing efforts and goals
  • Drive Go to Market Strategies– Design rolling 18-month NA marketing plan tied to overall business plan. Align internal parties across category teams, brand, product, sales, sports marketing and other cross-functional partners. Set and manage budgets for all touch-points. Maximize the brand and sales impact of ongoing business and seasonal launches by optimizing merchandising, promotions, messaging, and special events in store. Responsible for all NA marketing initiatives in line with established strategic brand goals including demographic strategy, client retention programs and cross-functional communication to all internal and external business partners
  • Liaising with the client and senior relationships committees to manage and execute against our commercial and external networks objectives
  • Marketing Planning and Budgeting– Lead a cross-functional team with members from Brand, Sports Marketing, Creative, Consumer Engagement and Communications in partnership with other functional areas to create a 3-year strategic plan for each category of the business (Apparel, Footwear and Accessories). Partner with the Global Marketing Organization to translate overarching Under Armour strategies into the local markets. Achieve annual budget goals as well as growth and development of freestanding and online store business
  • Consumer and Retail Marketing Analytics– Collaborate with internal and external partners to define the target consumer by channel and develop metrics to evaluate our effectiveness in reaching that consumer. Use consumer research and business analysis to understand the competition, channel dynamics, consumer segmentation and positioning, product segmentation and sales performance
  • Store and Online Activation – Create retail marketing calendar to optimally “flight” retail marketing activities across the calendar year, through both UA retail channels and 3rd party channels online and offline. Work collaboratively with the brand team to develop optimized media plans across co-op and retail marketing budgets across traditional (TV, radio, out-of-home, print, PR), in-store (promotions), events and new media (digital, social media) where those channels are prevent to effectively drive sales. Partner with sports marketing on events and grassroots marketing on regional asset activation strategies
  • Global launches and guardianship: Work closely with the regions and partners to drive global consumer campaign launches (BBC Branded channels and 3rd party) and ensure both efficient delivery of master assets to teams, clients and partners around the world, as well as also enabling and empowering them to localise campaigns within clear brand frameworks
present
Houston, TX
Head of Marketing Uk-syfy
Houston, TX
Vandervort-Eichmann
present
Houston, TX
Head of Marketing Uk-syfy
present
  • Working closely with the VP Marketing & across business functions to develop clear channel brand strategies/plans that meet ratings and revenue objectives
  • Set channel, web & marketing KPIS and measure/report on progress/performance on an ongoing basis
  • Work closely with the research function to ensure clear and accurate information is communicated to assist in informing strategy and maximising the effectiveness of programming, marketing and media planning
  • Lead the marketing team in project managing the creative development process both on/ off air to deliver excellent creative work, to time and budget
  • Work closely with On-Air Media Planning to maximize and integrate on and off-air activity
  • Manage and initiate Digital Marketing including social media, paid digital media, content marketing
  • Oversee Syfy PR Manager ensuring consumer PR (incl. viewer liaison), trade PR & internal communications for Syfy supports overall marketing strategy
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
North Carolina State University
Bachelor’s Degree in Marketing
Skills Skills
  • Excellent attention to detail and ability to perform under pressure
  • Strong attention to detail
  • Experience of identifying and commissioning activity with strong PR-ability – management of PR either in-house or PR agency
  • Relationship Builder: An excellent communicator and influencer who builds strong networks and relationships
  • Creative: Strong creative eye & proven delivery of creative excellence as well as the ability to inspire and drive excellence
  • Highly organised and good at using this skill to organise others
  • English, Professional working proficiency
  • English, Full professional proficiency
  • Creating a marketing strategy and translating it into actionable and measurable goals
  • Strong project management skills with an eye for detail
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15 Head Marketing resume templates

1

Head of Marketing, Private Bank & Asia Resume Examples & Samples

  • Provide leadership, direction and coaching to direct reports within a multidisciplinary, demanding and rapidly changing environment, by setting context and direction, defining accountabilities, tasks and assignments and establishing boundaries for decision-making and approvals so that employees embody and demonstrate the corporate values endorsed by Bank of Montreal Financial Group
  • Serve as an integral member of the Canada and Asia senior management teams while simultaneously functioning as a member of the North American Private Client Group Marketing and Client Strategy team to develop the appropriately coordinated, collaborative and/or consistent strategies across Private Client Group lines of business
  • Develop Canada and Asia brand building initiatives that are sustainable, consistent across border, have a synergistic effect with other Lines of Business in Private Client Group and support the Bank of Montreal Financial Group’s transnational strategy
  • Lead and implement the development of private bank marketing strategies in Canada and Asia to support achieving the 1-3year business objectives along with oversight and monitoring of budgets and resources to ensure alignment to business objectives, strategies and plans as required
  • Ensure priorities are weighed and adjusted and that the appropriate mediums and marketing mix are applied depending on current market and business conditions, business requirements and competitive circumstances
  • Manage and allocate marketing budgets, including recommending annual marketing budget plans needed to achieve business goals, and making ongoing budget decisions to accommodate changes to the plan and to realize cost saving opportunities
  • Develop targeted and segmented client marketing strategies and programs to increase retention, client engagement and activity, and grow revenue from existing clients
  • Drive the strategy, concept development and successful execution of traditional, interactive and cross-marketing initiatives to target segments and develop and lead sales support communications and programs to BMO branches
  • 10 to 15 years of related industry experience, 10 of which must be in marketing and at least 5 years managerial experience
  • Strong wealth management knowledge including products, competitive dynamics, consumer behavior and asset gathering techniques with a proven track record in one or more of the following areas: private banking, investment banking, fund insurance
  • Ability to leverage a deep understanding of branding, positioning, marketing communications, segmentation, consumer insights and research methodologies
  • Exceptional strategic thinker and project leadership skills with demonstrated success in developing and implementing sound marketing strategies with clearly defined goals and objectives
  • Exceptional leadership and management skills; ability to drive a “service excellence” culture through an organization and motivate an effective marketing team within a respected and entrepreneurial environment
  • Very strong analytical and problem solving skills and an ability to assimilate a large amount of information for purposes of identifying value-added observations
  • Strong team player – effective in achieving results in a “matrix” environment and proven ability to build effective relationships across a broad cross-section of groups
  • Occassional travel throughoutCanada and Asia may be required
2

Head of Marketing Uk-syfy Resume Examples & Samples

  • Working closely with the VP Marketing & across business functions to develop clear channel brand strategies/plans that meet ratings and revenue objectives
  • Set channel, web & marketing KPIS and measure/report on progress/performance on an ongoing basis
  • Work closely with the research function to ensure clear and accurate information is communicated to assist in informing strategy and maximising the effectiveness of programming, marketing and media planning
  • Lead the marketing team in project managing the creative development process both on/ off air to deliver excellent creative work, to time and budget
  • Work closely with On-Air Media Planning to maximize and integrate on and off-air activity
  • Manage and initiate Digital Marketing including social media, paid digital media, content marketing
  • Lead team in management of UK website including development of content strategy & plans, execution of all editorial/content updates, as well as having an understanding of SEO
  • Oversee Syfy PR Manager ensuring consumer PR (incl. viewer liaison), trade PR & internal communications for Syfy supports overall marketing strategy
  • Set & lead internal passion brand programme for Syfy to drive cultural change
  • Work alongside the Commercial team to identify commercial opportunities to drive alternative revenue streams and amplify our marketing budget through partnerships & contra dealing
  • Devise trade marketing strategy & plan for Syfy - developing relevant relationships with affiliate platforms as well as Media Agencies
  • To act as the key point of contact for the Central Marketing team on the development and promotion of the global channel brands to maximise opportunities
  • Galvanise the wider team and lead the review, evaluation and measurement of on and off air activity specifically for these channels. Recommend improvements to innovate and optimize effectiveness of activity and company processes
  • Lead, manage, develop and coach a team of 3
  • Manage, develop key marketing agency relationships to optimize effectiveness of both process & spend
  • Management of the Syfy marketing budget ensuring value for money from our suppliers and prepare business cases that support incremental investment
  • Develop strong Studio relationships to the benefit of Syfy marketing activity
  • Must have extensive marketing experience incl. Digital Media (social, in-house web development & maintenance, paid media, content marketing) – likely includes experience of an entertainment or gaming brand with strong PR-ability
  • Proven Leader of a brand or marketing team
  • Demonstrable achievement in building a high performance team
  • Proven ability to lead B2C marketing strategy, planning, research and execution across the full mix: ATL, BTL, PR, Digital, Internal. Some B2B experience desirable
  • Experience in managing budgets in excess of £1m & track record of budget amplification through successful partnerships
  • Strong and successful B2C marketing campaign development with demonstrable success in digital. Additional experience of B2B desirable
  • Strong editorial and creative skills – able to produce effective written communication, and to critique and develop printed and audio visual creative & design
  • Experience of developing mutually beneficial partnerships as well as monetizing brands across multimedia platforms
  • Experience of presenting to clients, senior personnel & acting as company spokesperson
  • Willingness to travel and work overtime, and on weekends with short notice
3

Head of Marketing Resume Examples & Samples

  • Develop the marketing plan for Lazard Middle Market
  • Drive business development initiatives through targeted marketing opportunities with law firms, accounting firms, associations and publications
  • Work closely with bankers to develop strategic industry focused marketing initiatives
  • Implement and evaluate strategic marketing campaigns to achieve specific business goals
  • Bachelor’s degree in business, finance or marketing; strong academic performance
  • 5+ years of experience in marketing strategy/execution (as marketing manager/account manager)
  • Strong project management skills with an eye for detail
  • Proven ability to deliver clear and articulate results
  • The ability to effectively complete multiple tasks in a fast-paced environment
  • A strong work ethic
  • Proficient with MS Office
  • Strong decision-making and problem-solving skills
  • Self-starting, creative professional
4

Head Marketing Resume Examples & Samples

  • Close alignment of marketing program and Fondcenter business- and sales strategy
  • Accomplish the annual marketing planning process and the approval procedure with senior management on Business Unit and Business Area level
  • Manage the development, planning, implementation and controlling of integrated marketing initiatives for the responsible businesses, forming a coherent and relevant marketing offer to drive and enable top-line growth
  • Communicate UBS' market view and product offering
  • Evaluate new marketing approaches and -channels (incl. digital)
  • Elaborate potential partnerships and drive their proper activation
  • Maintain close alignment with global marketing functions and their overall strategy
  • Budget and cost control, measurement of return on marketing investment line with governance
  • Define and implement external and internal communications activities (mostly sales- and strategic initiatives), in alignment with Sales Support functions
  • Develop and maintain strong working relationships with senior management and internal business partners, such as Fondcenter team heads, regional and global marketing teams, Product Development and Management, Media Relations, Legal and Compliance
  • Partner with experts from Global AM Marketing, Corporate Center and other relevant constituencies
  • Line management responsibility for Fondcenter marketing team
  • University / Business School degree or equivalent education, ideally direction Marketing and/or Communication
  • Min. 5–6 years of experience in either marketing leadership, complex project management or similar leadership roles in financial services
  • Broad understanding of financial markets and investment fund business
  • Experienced in investment writing
  • Demonstrate active participation in the daily business
  • Track record of successful implementation of marketing initiatives & strategy
  • Team management and leadership skills, strategic ability
  • Aptitude for conceptual work and strong presentation of ideas
  • Client-facing experience
  • Very good English skills, both verbally and in writing
5

Head, Marketing International Resume Examples & Samples

  • Extensive marketing and communications experience with broad knowledge of multiple marketing disciplines including market research, advertising, media planning and outreach, online marketing, integrated campaign management, and sponsorships
  • Global marketing experience preferred with experience working in Europe
  • Demonstrated ability to manage a broad range of brand, channel and marketing activities including planning, optimization, and execution
  • Proven ability to establish credibility and maintain and develop good relationships with sponsorship partners, global agencies, and senior executives
  • Strong understanding of traditional and digital media including targeting, planning, process, and execution
  • Bachelor’s degree in marketing, communications, or related discipline
  • Extensive experience in management and supervisory experience within a marketing team, preferably with global team responsibility
  • Knowledge of the wealth management industry including distribution systems, products and services, and competitors is preferred
  • Proven experience delivering integrated brand strategies in a large organization
  • Demonstrated experience with marketing measurement systems
  • Proven ability leading significant multi-stakeholder projects
  • Exceptional relationship management and collaboration skills with colleagues, clients and third parties
  • Ability to effectively partner with creative agencies, providing strategic direction and effectively managing budgets
  • Ability to set challenging yet realistic marketing objectives and metrics for success that will help Wealth Management achieve its business objectives
6

Head of Marketing Resume Examples & Samples

  • Directs the development and implementation of processes, tools, metrics, initiatives, infrastructure and technology that will support and improve the operations of the marketing and telesales function
  • Manage the annual planning and budgets of campaigns (both in marketing and telesales) including spend, and manage the on-going assessment of campaign execution
  • Maintain integration between Salesforce.com, Silverpop and Eloqua
  • Overall responsibility for lead generation and end to end lead process including marketing automation user adoption, functionality and recommendations on how to improve in both areas
  • Advise on best practices and train colleagues with regard to marketing automation capabilities, testing, and projected results
  • Collaborate with key stakeholders (marketing ops, sales, web development, IT) on marketing automation initiatives
  • Maintain regular reports on marketing activities, effectiveness, and business impact including a marketing dashboard for telesales and marketing. This will includes spend and effectiveness of marketing channels
  • Conduct regular marketing operations and campaign reviews to align marketing strategy with tactics and ensure effective execution of marketing strategy
  • Develop and drive a plan for accuracy, timely processing of data, KPIs for marketing effectiveness and efficiencies
  • Benchmark the organization’s current marketing activities, performance and investment against industry best practices
  • Develop a plan for the structure of the prospect database to support marketing activities/reporting and enable growth
  • Develop and implement data management/governance and list processing programs utilizing marketing automation
  • Help drive and architect data strategy, particularly around hygiene and metrics reporting
  • Create tighter marketing and sales alignment around key account lists, metrics and marketing hand-off to sales to improve efficiency and effectiveness of marketing funnel
  • Define marketing metrics and analytics to measure all aspects of marketing e.g. campaign effectiveness, lead distribution, pipeline contribution, ROI, overall marketing performance
  • Manage the marketing and telesales budget through coordination with finance and Sales & Marketing Director
  • Internal Interactions
  • Work closely with the Sales and Marketing Director to facilitate the development of Go to Market strategies and marketing plans for the business and measurement of their implementation progress
  • Partner with sales leaders to enable organizational alignment towards critical business objectives and to set marketing-generated and influenced targets
  • Lead projects that improve the effectiveness and efficiency of marketing processes, programs, and infrastructure
  • Work closely with the BIS and Data analyst to effectively focus on the reporting, and measurement profitability of marketing programs
7

Country Head, Marketing Resume Examples & Samples

  • Bachelor's/Master degree from an accredited college or university in marketing or a related field
  • Minimum of 15 years of related experience, at least 10 years must be in a senior leadership role managing a team
  • Collaborative attitude and the ability to perform in an entrepreneurial environment, both individually and as a team player
  • Proven leadership skills and the ability to exercise sound independent judgment
  • Superior organizational and time management skills, and the ability to efficiently manage multiple projects in a fast-paced work environment
  • Excellent written and verbal communication, listening, problem solving, interpersonal and relationship-building skills
  • Open to candidates from Advertising & FMCG. Financial services sector experience will be preferred
8

Head Marketing Global Asset Management Switzerland Resume Examples & Samples

  • Bring the Global AM value proposition to life by defining messaging and positioning for the Swiss market
  • Understand changing market dynamics across segments and translate them into actionable marketing strategy to enable top-line growth
  • Lead all marketing activities (above and below the line) to execute the marketing strategy, ensuring alignment with business and sales plans
  • Define and implement marketing processes and procedures in close collaboration with Global Marketing
  • Lead the marketing planning and budgeting process
  • Develop strong relationships and work closely with key stakeholders and internal partners within Global AM, other UBS divisions and external vendors to maximize effectiveness and efficiency
  • Build and lead a strong and effective marketing organization
9

Head of Marketing Resume Examples & Samples

  • Excellent Microsoft Office skills: Word, Excel, PowerPoint
  • Extensive experience working with Google Analytics
  • Preferably some experience working with Magento (eCommerce platform supplier)
  • Preferably some experience working with an Email Service Provider
  • 5+ years' marketing experience, preferably in retail
  • Proven success in performance-based marketing
  • Proven track record in managing operational marketing teams
  • Highly results-oriented
  • Able to work under pressure in a fast moving environment
  • Outstanding people skills with the ability to influence, motivate and develop relationships with a wide range of partners and individuals
  • Commercially astute with strong negotiation skills
  • A highly organised and structured planner / project manager with the ability to deliver projects, campaigns and initiatives on time, allocating resource (internal and external) to facilitate
  • Quality focused; able to achieve excellence, prioritise according to optimum business benefit within challenging timeframes
  • Ability to balance short term tactics with long term strategy
  • Analytical with excellent reporting skills
  • Decision maker but recognises when to involve others in key decisions
  • Great attitude: proactive and energetic, enthusiastic and fun to work alongside, with a strong work ethic
10

Head of Marketing Resume Examples & Samples

  • Work with the GM and key stakeholders on the team to develop a comprehensive (online and offline) brand and marketing strategy to help promote our C2C marketplace app
  • Lead the development and implementation of the marketing strategy – from inception to execution
  • Help plan and implement numerous below the line marketing tactics that are associated with ‘growth hacking’ and community building
  • Develop and implement multi-channel strategies, build the brand’s awareness, loyalty and perception. Help manage and execute marketing programs and work with channel owners to implement tactical campaigns in social media, digital, public relations and offline
  • Manage the relationships and delivery of services from advertising, media and event activation agencies
  • Create media plans for online and offline marketing programs. Understand how to determine and track the effectiveness of paid media spend
  • Use insights from web analytics, competitive intelligence and various metrics to monitor effectiveness of marketing investment and ensure effective ROI
  • Understand how to conduct and analyze market research, track the competition and brand position
  • Manage any crisis communications and understand how to manage media and public relations
  • Hold a university degree; an MBA would be preferred
  • Prior experience at an early-stage company is highly preferred
  • Possess a minimum of 8 years of experience in marketing for a fast-growth internet/ e-commerce service. Experience building online brands
  • Strong understanding of all aspects of mobile app marketing
  • Strong analytical and numerical skills
  • He/she must be a pragmatic driver of results who is a skilled problem-solver and a roll-up-your-sleeves executor
  • Strong presentation skills and comfort with presenting to senior leadership
11

Head of Marketing Resume Examples & Samples

  • Plan Annual budget with BD and maintain for allocation purposes
  • Plan and organize all marketing events under direction from BD
  • Track leads/interest resulting from events & email shots etc to start generating ROI statistics for events
  • Monitor client attendance at events to start developing patterns
  • Engage with all relevant publications to ensure coverage and positive press
  • Own all marketing collateral – presentations – factsheets – flyers
  • Organize Industry breakfasts/dinners/drinks with groups across wider UBS – PB/Cap Intro etc
  • Maintain competitor analysis – Product/Deals etc
  • Keep tabs on news in the press regarding FS clients – separate newssheet
  • Organize Weekly newssheet with competitor news in the press
  • Liaison with PR regarding Interviews and press
  • Liaise with global marketing regarding awards season
  • Organize hospitality events for key clients at UBS sponsored events
12

Head of Marketing Resume Examples & Samples

  • Create and update presentations / marketing brochures (institutional clients and retail)
  • Perform historical simulations of products (backtesting)
  • Develop competitive intelligence to position the business
  • Create and track updates of monthly and quarterly documents (reporting and management report)
  • Write Term Sheets
  • Supervise the preparation of a daily market comment
  • Participate in drafting and update marketing documentation
  • Participate in the implementation of the communication strategy (media , events , advertising, public relations, website , social media)
  • University degree or business school with a specialization in financial markets
  • 2 years minimum of professional experience in derivatives and structured products
  • Bilingual French and English
13

Head of Marketing Resume Examples & Samples

  • Build and maintain brand awareness and credibility including identifying unique branding opportunities
  • Execute impactful, effective marketing campaigns within agreed timescales and budgets, putting in place processes to measure and track the effectiveness of the marketing activity
  • Work with the Business Developers and Programme Directors to deliver all required sales materials and client communications; including videos, presentations, case studies, to generate leads and achieve revenue targets
  • Build an in-depth understanding of the relevant markets, audiences, industry trends, competitor intelligence and customer needs. Use research to develop customer insights and messaging that can be used in internal and external communication to effectively position the FT IE Corporate Learning Alliance
  • Work with peers to establish and run customer engagement events or forums
  • Support the Chief Relationship Officers in engaging with partner business schools to increase leads and improve market credibility
  • Manage the marketing budget and continually monitor marketing performance to maximise effectiveness of marketing spend
  • Responsible for managing the FT IE Corporate Learning Alliance’s presence at industry conferences and events at the global and regional level in target markets
  • Ensure all activity fully supports the wider FT IE Corporate Learning Alliance proposition and delivers “through the line” integration of communications and messaging
  • Develop creative media programmes to influence stakeholders across all key groups
  • Develop positive contacts and opportunities within the industry
  • Strategic marketing and commercial skills to develop marketing plans and execute to a high standard achieving set targets Experience in marketing in a B2B environment Experience marketing in Europe critical—experience in LATAM a plus Ability to interpret research & data to inform marketing strategy Strong relationship management skills Proactive self-starter with high energy levels Strong creative judgement and copywriting skills Strong commercial acumen and strong organisational skills Knowledge of budgetary control and allocation Ability to work under pressure and to deadlines Team player to work with other disciplines to drive integrated initiatives Entrepreneurial mindset Ability to travel
14

Head of Marketing Resume Examples & Samples

  • Through the leadership of a large team ensure brand consistency is delivered to all markets in the region
  • Deliver this message through the appropriate channels eg PR, White Papers, Exhibitions, Content Production and Digital
  • Ensure local marketing activities are aligned with overall Global and Regional objectives
  • Develop and own budgets, reporting, forecasting and agreed processes ensuring projects are delivered on time and within budget
  • Lead an insight led approach to commercial activities in country
  • Provide relevant data and insights that drive and influence campaigns
  • Drive and enable a customer centric culture across the APAC region
  • Fluent in English and one Asian Language
  • Regional Marketing experience
  • Strong experience delivering integrated marketing campaigns including Media Design, Production, Campaign Management and Digital
  • Ability to lead, inspire and influence your own team and key stakeholders in the business
15

Head of Marketing Resume Examples & Samples

  • Create national programmes for brand awareness and lead generation across all channels
  • Oversee and manage a national marketing team to ensure maximum conversion rates from leads given
  • Lead and deliver on acquisition and retention marketing strategies
  • Be the brand master, ensuring consistency across all regions of the business
  • Own the client and prospect CRM programmes and oversee the Product Marketing function
  • Be up-to-date with the latest trends and best practices in digital marketing and develop a social media strategy to maximise the growth within this media to enhance our search engine optimisation strategy
16

Head of Marketing Resume Examples & Samples

  • Implement brand strategy across the full marketing mix, including engagement initiatives, events, advertising, sponsorship, promotions and partnership activities
  • Ensure initiatives fulfill brand requirements and synergies, as set out in year plan and by Director of Brand & Marketing; Northern Europe
  • Deliver viewer growth across all owned channels
  • Manage agency relationships from briefing process through to execution of campaigns across all channels and media
  • Work in collaboration with UK and Central teams to maximise brand promotional opportunities and learnings
  • Nurture and build strong relationships with all partners
  • Work with Programming to maximize brand saliency across all content and syndication platforms
  • Work with Turner Sales (TMi) to manage local consumer & trade campaigns and events
  • Manage budgets in line with year plan
  • Manage, set goals and develop the team
  • Content promotion experience is essential
  • Experience in brand governance and development
  • Experience of managing and developing a team
  • Successful track record of marketing across multiple platforms and implementing multilayered campaigns
  • TV knowledge and platform experience would be a benefit
  • Awareness of market trends, relevant and immerging technologies in media
  • Entrepreneurial in approach
  • Team orientated with a flexible approach
17

Head of Marketing Resume Examples & Samples

  • TCF, AML, KYC and Conduct risk
  • MCOB, BCOB, ICOB
  • FCA requirements for product development, product management and product pricing
  • Multi-channel product distribution
18

Head of Marketing Resume Examples & Samples

  • A love of The Fold brand and product, and complete, intrinsic understanding of our customers
  • Must have the ability to both get into the detail as well as take the helicopter view and think strategically
  • Be highly ambitious to help grow The Fold into the go-to brand for working women and deliver on the marketing and business strategy
  • A creative and analytical mindset: combining a strong aesthetic sense with the ability to problem solve and analyse data and results clearly and logically
  • Excellent planning and organising skills; with the ability to work under pressure, to manage multiple projects at one time, and to tight deadlines
  • Proven leadership and people management with a motivational personality, and a strong sense of positive working culture and creative environments
  • Excellent ability to foster relationships both internally and externally, being a key representative of The Fold brand
  • Desire to work in a fast-paced, entrepreneurial environment including a can-do roll-up-sleeves attitude to enjoy and have fun with daily change and challenges
  • Exceptional written and spoken communication skills, with ability to communicate to all levels
  • Capable of decision making and able to use initiative
19

Head of Marketing Resume Examples & Samples

  • Lead and investigate Shire product portfolio not currently commercialized in Turkey
  • To develop in collaboration with Regional Marketing Manager and BU relevant local business cases
  • Plan, deliver and implement an annual marketing program for market/region that is consistent with global marketing messaging and Brands positioning and will support the local Brands objectives and targets
  • Conduct necessary market research and develop appropriate promotional and educational materials (and activities) to support Brands sales and market growth
  • Investigate opportunities for Brands and market development that will enhance perception, sales and patient outcomes in the short and long term
20

Head of Marketing Resume Examples & Samples

  • Understanding Superdry’s business activities and its ambitions, strategically, commercially and culturally; demonstrating a detailed understanding of the brand’s competitors and current market trends
  • Providing thought leadership on marketing in a way that is inclusive of all stakeholders’ input, and is engaging to those stakeholders
  • Ensuring the whole organisation is guided by a deep understanding of customer attitudes and needs, bringing the “voice of the customer” to life in a real and engaging manner
  • Evolving and championing the brand strategy so that it permeates all that we do as an organisation, and through its execution developing the brand in customers’ minds, in a manner that is locally relevant in each market
  • Creating a marketing strategy and translating it into actionable and measurable goals
  • Creating and executing, across all channels, an innovative marketing activity plan that meets the brand and commercial objectives of the organisation
  • Ensuring creative output is of the highest quality, meets brand needs, and is produced in an efficient and cost effective manner. Utilising the creative talent that exists within the team to ensure that we deliver breathtaking photography, film and materials of exceptional originality and quality
  • Ensuring that an innovative and effective PR & media strategy in place and evolves to meet the changing needs of customers and the changing ways in which media is delivered and consumed
  • Ensuring that an exciting, impactful and visible programme of live events, catwalk shows, trade shows and social events is in place and delivering maximum impact
  • Using all appropriate marketing communications channels including social media to ensure an engaging “always on” conversation with our target market
  • Having a sharp focus on using insight data gathered from customer surveys, focus groups, interviews and questionnaires to shape the future direction of the marketing strategy and activity plan, ensuring our customers’ voice is heard loud and clear in the ever evolving conversation about the direction of marketing at Superdry
  • Maintaining a continuous improvement focus, always analysing past activity to understand how it could have worked better, and incorporating the learnings into future plans
  • Acting as a true ambassador, promoting Superdry’s core values to both internal and external stakeholders, and building and maintaining strong and varied networks of contacts
  • Most critically, delivering brilliant leadership to a diverse team of around 30 people, ensuring they deliver and exceed expectation, and ensuring that future potential is identified and developed
21

Head of Marketing Resume Examples & Samples

  • Leads the marketing function and works closely with the Wallis Operating Board to determine the short, medium and long term vision, key positioning and focus for the Brand in terms of its marketing stance
  • Acts as customer champion, uses data and evidence to shape marketing activity and improve the customer experience. Works closely with the group insights consultant to identify potential opportunities and areas for improvement
  • Translates the brand and customer vision into a 360 degree strategic marketing plan, ensures that all key elements are included across both online and offline channels
  • Develops the brand communication strategy in line with the strategic marketing plan, works closely with the Creative Director, Digital Director and Retail Director to ensure that brand integrity is maintained and developed across all internal and external touch points
  • Drives development and implementation for seasonal PR and advertising campaigns, card marketing initiatives, customer events, and direct marketing activity (ensures alignment with Digital). Responsible for creating and driving the Brand Marketing/ promotional calendar
  • Controls the flow and distribution of marketing touch points i.e. Point of Sale / Promotional graphics etc
  • Ownership of marketing budget with responsibility to prove ROI on all spend
  • Initiates regular ongoing evaluation of marketing activity, monitors impact to ensure both relevant and cost effective, with frequent reporting to the operating board
  • Uses insight KPI's and brand metrics to monitor and report on brand performance
  • Keeps abreast of the latest marketing trends, identifies new innovative opportunities within marketing and communication media
  • Develops and maintains strong relationships with external suppliers and internal stakeholders
  • Manages direct reports, plans and controls marketing expenditure
  • 3-5 years’ experience in a similar senior marketing leadership role with a proven track record of developing and delivery marketing strategy within a dynamic fast paced multi-site retail environment
  • Experience of both online and offline sales channels together with relevant communication media
  • (preferable) experience gained within a retail fashion environment
22

Head of Marketing Resume Examples & Samples

  • Bachelor’s degree in business or a related field with a marketing foundation
  • 10 – 15 years work experience in blue chip FMCG, Bank, retail or service sector organisations
  • Significant experience in marketing with a strong bias towards delivering successful domestic and international marketing programmes
  • Significant experience in Social/Digital
  • Demonstrated track record in the development and implementation of integrated campaigns as well as marketing consultancy and agency management
  • Experience in communications strategy and planning across an international territory
  • Strong communication and influencing skills at all levels with all stakeholders
  • Innovative and creative thinker with a track record of delivery and proven ability to manage several projects concurrently and see them through from conception to conclusion
  • Must have worked in an international environment, familiarity with culture and values is of paramount importance
  • Multicultural sensitivity and interpersonal relationship management skills are essential including the ability to work effectively as part of a multi-functional office team
  • Must be comfortable working in a fast paced, hands-on, growth orientated work environment
  • Must be self-confident and able to think on their feet
  • Strong personal motivation and commitment
  • Must have the ability to travel up to 20% of the time
23

Head of Marketing Resume Examples & Samples

  • Developing and executing creative growth campaigns that resonate emotionally and rationally with our target audiences campaigns
  • Developing and executing the user acquisition strategy, leveraging opportunities for organic growth and managing acquisition budget tightly to deliver results
  • Executing creative tactics / hacks and product improvements to increase engagement
  • Driving growth and ensuring efficiency from a variety of channel and partner agencies across BoF’s social media channels (that reach 3m/m), PR, SEO/SEM, email, partnerships and paid advertising
  • Partnering with all functional teams, particularly the editorial and product team to hone BoF’s content and products to support growth objectives
  • Overseeing and ensuring maximum growth opportunities are leveraged at all new BoF product launches, including; BoF 500, 2 print editions / year, BoF Education courses, annual fashion school rankings and VOICES events
  • Using data and analytics to make insightful and data-driven decisions on growth hacks, tactics and creative campaigns
  • Leading the team on day-to-day growth activities and representing their function on the leadership team
  • Managing and mentoring the team; growing the team’s capabilities through on going thought leadership
  • Planning, forecasting, and accountability for marketing budget
  • Extensive knowledge and experience of digital marketing, product management, demand generation, web analytics, and conversion optimization
  • 8+ years of experience in digital marketing, with 5+ years in a leadership role strongly preferred
  • Proven success in driving user growth, experience in driving conversion on paid products a plus
  • The ability to formulate a strategic vision, but also to get right in the trenches with the team to lead tactical execution
  • A natural leader with a proven track record of attracting, developing and retaining talent
  • Highly numerical and creative, able to balance analytical skills with vision and creative thinking
  • Willingness to work a flexible schedule to meet the demands of a growing start up
  • Experience and an interest in the fashion and media industry a strong bonus
  • Highly professional, a confident presenter and an ambassador for BoF
24

Head of Marketing Resume Examples & Samples

  • Minimum 7 years marketing experience within the luxury or fashion industry
  • Strong financial planning/budget experience
  • Able to demonstrate strong leadership and management skills
  • Strong retail and digital marketing experience
  • Flexible, collaborative approach to work
  • Candidates must be willing to travel
25

Head of Marketing Resume Examples & Samples

  • Develop and execute marketing strategy and tactical plan across traditional and digital channels covering all brand categories, including marketing communications approach and key activity to support each
  • Monitor, track and analyse performance of established marketing campaigns
  • Work with and towards wholesale accounts globally and develop marketing activities
  • Work closely with distributors and franchisee to ensure Axel Arigato is presented and communicated the same way on all markets
  • Responsibility for budget of overall marketing including production, performance marketing, social media, events, PR initiatives, CRM activities
  • 4 years marketing experience within the luxury or fashion industry
  • Proven experience developing and implementing successful brand and marketing strategies
  • Proven ability to develop and execute marketing and communications programs with defined budgets, timelines and metric
  • Able to manage well under pressure and meet deadlines
  • Experience working in a fast paced, creative/marketing environment
  • Experience working with digital performance marketing
26

Head of Marketing Resume Examples & Samples

  • Lead, manage and inspire the Marketing Managers and Promotions Manager providing clear guidance and goals to them and their direct reports. Coach direct reports in order to gain maximum output and efficiency from the team
  • Form part of the Marketing leadership team along with Group Marketing Director, Head of Trade Marketing, Head of Digital Strategy and Head of Insight & Analysis
  • Retain and develop key employees through mentoring, motivation, feedback and learning opportunities. Pull them together as an effective team and work with them to plan their career growth
  • Formulate ongoing partnerships (media, brand, agency etc) and deliver cutting edge innovation and exposure above and behind standard campaigns in conjunction with the Group Marketing Director
  • Develop strategic direction and positioning for all releases in conjunction with the Group Marketing Director
  • Operate as a market expert. The Head of Marketing must know what is working in the market and, working closely with the Head of Trade Marketing, Head of Digital Strategy and Head of Insight & Analysis. To fully understand the consumer, the exhibitor, the market, the competition
  • Oversee all creative to ensure it’s at the highest standard and achieves all communication objectives prior to final sign-off from HO and the Group Marketing Director
  • Oversee individual title budgets, ensuring Midas and SOI tracking, plus audits are up to date
  • Continually strive to innovate and be ahead of the competition with new initiatives and ideas that deliver efficient return on investment and maximise box office
  • Take a proactive role in developing initiatives and setting objectives and processes to build the creativity, effectiveness and efficiency of the department
  • Oversee all media planning to ensure that strategic imperatives are met and deadlines are achieved through rigorous planning, working closely with the Group Marketing Director
  • Continually review all elements of marketing (media, agency, creative etc) to ensure premium campaigns are achieved at optimum cost and investment levels
  • Evaluate all campaigns to assess effectiveness, creativity and efficiency. Write formal and post-campaign release reviews which recommend relevant change in light of results
  • Work closely with all other department heads, both in UPI UK and HO to ensure the strategic direction for each release is successfully implemented to plan
27

Head of Marketing Resume Examples & Samples

  • Volume forecasting/planning
  • Brand standards, value proposition, reasons to believe
  • Marketing channels, targeting criteria, and campaign strategies, including direct mail, e-mail, digital, aggregators, and display/advertising
  • Pre-lead and post-lead incubation strategies
  • Creative strategy and content development for all channels from marketing through life-of-loan servicing
  • Content, design, user experience, and functionality on public and secure websites and mobile apps
  • Infrastructure projects spanning marketing and sales operations
  • Primary customer research, surveys, and complaint investigation and resolution
  • Achieve 10x growth in annual loan fundings over the next 5 years
  • Ensure growth is profitable, and maintain appropriate risk management and compliance practices
  • Increase awareness, consideration, and choice among existing Discover customers and non-customers, making Discover a generally recognized provider of home equity loans
  • Deliver industry-leading customer experience, and oversee processes to ensure timely resolution of customer complaints or issues
  • Attract, develop, and retain talent
  • Promote a risk-aware culture, ensure efficient and effective risk and compliance management practices by adhering to require standards and processes
28

Head of Marketing Resume Examples & Samples

  • 10+ years experience defining and implementing successful marketing strategies in fast-paced consumer environments
  • Stellar track record in Brand marketing and marketing innovation
  • Demonstrated experience in growth marketing across acquisitions, same-store growth and field marketing
  • Strong understanding of Malaysia's consumer and media landscapes
  • Excellent analytical, communication and persuasion skills at executive level
  • The right attitude: drive, flexibility and energy in an ambiguous, relentless and fun environment
29

Head of Marketing Resume Examples & Samples

  • Master’s degree in Communication, Marketing or any other relevant field
  • 8-10 years of relevant experience in a corporate, preferably matrix structure and ideally in professional services
  • Experience with managing global or regional key account programmes and key accounts
  • Proven ability in managing and motivating teams and undertaking operational reviews
  • Experience in managing major projects and cross functional teams
  • Experience developing thought leadership and business development initiatives
  • A proven track record in all aspects of client support and development including innovative relationship management and business development support
  • Practical skills in brand and reputation management, collateral production, PR/Communications, digital and social media skills, as well as performance metrics/ROI
30

Head Marketing Campaigns Resume Examples & Samples

  • Plans and executes Nobel Biocare's initiatives to generate new customers through campaigns with high quality, relevant and engaging content through all channels
  • Responsible for the planning and execution of all strategic and analytical activities needed for delivering the most optimal campaign activities, including the analysis of Nobel Biocare's customer behavior but more importantly the needs, behavior and patterns among dentists not yet engaged in implant dentistry
  • Planning and execution of campaigns, with focus on lead generation and nurturing activities, in close collaboration with advertising agencies, colleagues in the marketing department, the Digital channels department, market representatives and other relevant stakeholders
  • Responsible for the organization of cross-functional campaign teams in order to reach the targets of high quality, engaging and relevant content, to the right target group at the right time, through the right channel
  • Budget responsibility for the agreed campaigns
  • Manages the relations with high effective, professional and specialized agencies for the creation and execution of successful campaigns
  • Responsible for the developing relevant KPIs, measuring all aspects of the instigated campaigns, managing the campaign work in visible bowler charts on a global level and owns the responsibility to support and follow-up with all Nobel Biocare regions and markets in their efforts
  • Responsible for the optimization of visibility to customer and prospects, enabling campaign execution through as many channels as possible. The responsibility spans from contact and customer details in Nobel Biocare databases to agreements with 3rd party to access relevant contact data for individual campaigns
  • Responsible for the effective follow-up of all instigated campaigns, on a global level. He/she also needs to follow up with the right to support and steer campaigns on a local level
  • Build and maintain a Global Campaigns team
  • Contribute to the development and implementation of Global Marketing strategies
  • Minimum requirement BA/BSc or equivalent, MA/MSc an advantage, within Marketing or related field
  • Fluent in English, written as well as spoken (any other languages an advantage)
  • Proven (several years) track record leading global cross functional marketing campaigns in a corporate or agency setting
  • Experience from working with data driven marketing, based on research, internally built through the study of customer behavior, and externally through surveys and other solid data
  • Proven management and project management experience (budget / timing / leadership / team building / etc.)
  • Experience in pharma / med-tech / dentistry a distinct advantage
  • Structured and professional worker
  • Proven Marketing, Advertising or PR skills, management of international marketing projects
  • Profound experience in agency relations with the ability of proper briefings, pitching processes, expectation setting, budget negotiations
  • Understanding of Data driven marketing
  • Proven communication and presentation skills
  • Knowledge of functionalities, handling and potential of Marketing Automation Systems, e.g. Hubspot
  • Deep knowledge in systematic KPI setting and measurements, experience with constant improvement processes
  • Fundamental understanding of the products and services that Nobel Biocare provides, the market environment, customer segments and competition
  • Able to work in a dynamic environment
  • Strong, convincing, trustworthy and highly ethical person
31

Head of Marketing Resume Examples & Samples

  • Build a comprehensive messaging framework that can be used internally and externally for constituents worldwide
  • Develop a detailed bill of materials (BOM) and content roadmap to communicate key messages to our core customer segments, including developers, eCommerce business decision makers, IT managers, partners, and others
  • Work closely with eCommerce Services Group leadership, to build messaging and act as ghost writer to produce seminal content
  • Oversee the content development process, with internal and external writers, and manage the content approvals and publication process
  • Work closely with service teams, PR, evangelists, sales/BD, other marketing managers, and executive team to achieve content goals
  • Create and execute the strategy to market the eCommerce Services Group within Amazon
  • 7+ years of relevant work experience in marketing communications, public-relations or equivalent experience
  • Bachelor’s degree in business, marketing, technology, or relevant field of study
  • Proven experience creating messaging and other content for technical products
32

Head of Marketing Resume Examples & Samples

  • Bachelor's degree or certificate of completion of studies
  • Spanish / English Fluency
  • SQL skills are a plus
33

Head of Marketing Resume Examples & Samples

  • Develop and lead the global marketing strategy for Amazon Lumberyard
  • Conceive and develop marketing programs to increase awareness and interest of Amazon Lumberyard as a world-class game engine for professional game developers
  • Hire, develop, and lead a world-class marketing team
  • Form a deep understanding of customer needs across all potential market segments
  • Assess market opportunities (e.g. size, appeal, differentiation) in order to proactively determine how to best drive demand globally
  • Build a comprehensive messaging framework that can be used for customers and internal teams
  • Develop a detailed roadmap to communicate key messages to core customer constituents, including engineers, designers, C-level executives, and partners
  • Own the development of core content, marketing, and go-to-market strategies for launching new feature and products
  • Work closely with engineering, product management, PR, evangelists, sales, business development, marketing managers, and executive teams to achieve business goals
  • 10+ years of relevant work experience in fields such as B2B product marketing, product management, technical marketing, technical pre-sales, or related consulting
  • Bachelor's degree in marketing, business, technology, or relevant field of study such as computer science
  • Demonstrated track record in building successful marketing programs
  • Demonstrated analytical and quantitative skills; ability to use customer research, hard data and metrics to back up assumptions, generate credible forecasts, and assess the efficacy of marketing programs
  • Ability to work independently and collaborate effectively with internal and external teams
  • Experience in launching new products for developers
  • Experience in the video game industry
34

Head of Marketing Resume Examples & Samples

  • Defining our Smart Home Customer Experience strategy, including working closely with Amazon Device and Tech Teams
  • Defining and managing the annual marketing plan and budget for Home Improvement and Smart Home categories, working directly with vendors to establish Amazon as their merchandising investment of choice
  • Working closely with top Marketplace sellers for Home Improvement, cultivating their businesses and driving mutual growth
  • Partnering with Amazon’s Marketplace seller recruitment team to define opportunities and accelerate 3rd party sales
  • Measuring and monitoring marketing and program effectiveness over time
  • Demonstrated ability to work cross-functionally
  • Fluency and comfort with business applications such as Word and Excel
  • Strengths in problem solving, issue-resolution, attention to detail, and ability to multitask
  • Strong verbal and written communication skills with a demonstrated experience engaging and influencing senior executives
  • Experience with SQL (basic queries) and XML, proficiency with HTML, CML, Excel, PowerPoint
  • Demonstrated ability to understand and discuss strategic business concepts, manage tradeoffs and evaluate opportunistic new ideas
  • Deep understanding and demonstrated success with online retail merchandising, campaign and content creation, and managing and optimizing online traffic growth from multiple sources
35

Head of Marketing Resume Examples & Samples

  • 10+ years of relevant work experience
  • 7+ years of team management experience
  • Experience leading small and large organizations (5 – 20+ people)
  • ECommerce, Mobile, online, direct, and mass media marketing experience
  • Experience in a business model which measures and optimizes lifetime value at a customer level
  • Education: MBA or Master’s Degree in marketing, advertising, computer science, or related discipline preferred. Bachelor’s degree with significant experience will also be considered. Either undergraduate or graduate degree in a technical or analytical discipline (Computer Science, Mathematics, Engineering, Statistics) preferred
  • Demonstrated ability to work effectively across business and engineering teams, to deliver high-quality customer experiences
  • Strong organizational planning and development, business judgment, and communication skills
  • Demonstrated ability to drive a frugal and pragmatic marketing team culture with a strong bias for action
  • A creative and analytical mind that thrives in a data-driven environment
  • Desire to work in a fast-paced, highly ambiguous entrepreneurial culture
  • Digital content/service marketing experience is a plus
  • Experience in a broad range of marketing disciplines including online and/or mobile marketing, email, mass media, PR, social media, SEO, affiliate marketing, etc
  • Experience working with internal and external agencies
  • Experience working in ecommerce, or consumer web properties
  • Demonstrated leadership and expertise in brand building and marketing for a leading consumer brand a leading consumer brand
36

Head of Marketing Resume Examples & Samples

  • Provide mentorship and leadership development to individual team members of a highly performing team. Ensure development and setting up the team for success
  • Perform other responsibilities as required
  • 10+ years of experience in media or marketing. Digital/Mobile experience a plus
  • Direct people management experience and also experience leading cross-functional teams
  • Experience managing a large budget and forecasting
  • Retention/Member Engagement experience
  • Digital content merchandising experience
  • MBA or graduate degree
  • Proactive and solutions oriented
  • Experience working in Canadian business/culture
  • Fluency in French
37

Head of Marketing Resume Examples & Samples

  • Creating simple yet effective, go-to-market content to communicate the offering to other businesses
  • Create the digital marketing presence across the website look and feel including agile web development
  • Be responsible for optimising SEO/PPC, social media, and online lead generation activities
  • Create digital engagement campaigns targeted towards the SME market, developers, customers and payment partners
  • Create engagement through events and brand experiences that are reflective of our brand messaging
  • Roll out digital marketing activities and sales campaigns to highlight the product offering to increase acquisition and led generation
  • Be the voice to empower a sales force of thousands through engaging digital marketing collateral
  • The ideal Head of Marketing will have a demonstrable passion for the payments industry and digital marketing in a B2B context . The Head of Marketing will have proven success in developing digital activity to drive growth
38

Head of Marketing Resume Examples & Samples

  • Bachelor’s degree or equivalent relevant work experience
  • 2+ years of direct B2C marketing experience in a digital environment
  • 2+ years of experience with a varied set of software and editing tools including basic to intermediate Excel, image editing and marketing automation software
  • Excellent verbal and written communication skills to collaborate with marketing team and visual designers
  • Familiarity with Content Symphony and Bullseye
  • 7+ years of Branding/Consumer Marketing
  • 5+ years of leading marketing teams
  • Experience with Machine Learning
  • Experience with Marketing Financial Products
39

Head of Marketing Resume Examples & Samples

  • Leading a team of leaders
  • Defining and managing the annual marketing plan and budget
  • Driving coop marketing programs with internal and external stakeholders
  • Track record of delivering results, setting strategy, and running a large volume and high profile business
  • Strong track record of recruiting, hiring and developing talent
  • A willingness to roll up sleeves to get it done
40

Head of Marketing Resume Examples & Samples

  • Lead the market research team to mine key consumer and competitive insights that will guide and inform our marketing strategies around the world
  • Develop and evolve business models that maximize the commercial success of Overwatch League
  • Manage media strategy and direct our media partners in the execution, evaluation, and optimization of those strategies against target objectives
  • Lead the global brand managers / directors in the marketing plan development process and providing leadership to the marketing teams around the world in the customization and local execution of these plans
  • Manage resource requirements (expenditure, human resource planning, etc.) necessary to deliver the marketing objectives
  • Provide regular reports relating on the progress of the marketing group towards meeting the commercial and financial goals established for the company
  • Coach, mentor, and raise the team's ability where needed to deliver and exceed expectations
  • Cover letter which should include
41

Head of Marketing Resume Examples & Samples

  • 5+ years experience in a similar Marketing role with a rapidly growing professional services or high technology company
  • Solid understanding of marketing principles and practices, with successful program implementation, across digital channels including marketing automation, SEO/SEM, paid search, social, and owned web properties
  • Knowledge of the professional services marketplaces specific to digital marketing, technology, design, and customer experience
  • Superior interpersonal, writing, communication and presentation skills.Builder and a do-er who is willing to establish goals and also roll up their sleeves and execute without a large supporting team
  • Personal style that develops a team atmosphere with colleagues and displays a confident but approachable persona
  • Creative thinker; fast on feet; proactive versus reactive with an ability to present ideas in an easy-to-understand and engaging manner
  • High level of personal integrity, ethics and initiative with a commitment to supporting and enhancing the Company’s culture
  • The desire and passion to work as a part of a small but rapidly growing team
  • Strong familiarity with marketing automation, email marketing platforms
  • Familiarity with productivity apps including Google Apps, Apple Keynote, Salesforce, MS Excel, MS Word.BA/BS preferred
42

Head of Marketing Resume Examples & Samples

  • At least 5 years of hands-on B2B experience, preferably in a SaaS environment, in inbound and demand generation marketing
  • Experience using salesforce.com and 3+ year Marketo experience
  • Experience working with and managing 3rd-party vendors
  • Creative, innovative and resourceful with the interest and desire to learn and adopt new marketing strategies and tactics
  • Provide recommendations for marketing strategy and tactics based on testing and analysis
  • Knowledge of best practices for sales and marketing operations, automation and workflow processes; understanding & experience with lead management, marketing automation and demand generation with focus on success of impact/revenue
43

Head of Marketing Resume Examples & Samples

  • Significant experience in video game marketing with at least some in a leading game publisher
  • Experience managing teams
  • Experience partnering with cross-functional teams in a matrixed environment
  • Exhibits excellent judgment
  • Hires and develops great people
  • Has relentlessly high standards
  • Independently self-motivated, team player with excellent communication skills
  • Expects and requires innovation of her/his team
  • Fluent in written and spoken English (additional languages a plus)
44

Head of Marketing Resume Examples & Samples

  • Work closely with the U.S. distribution team to devise and execute marketing activities in the U.S
  • Responsible for business intelligence and strategy, creative services, marketing communications, firm-wide branding, and public relations, etc
  • Lead a team of marketing professionals and develop their knowledge and experience of marketing in the financial services industry
  • Manage the development of materials including sales brochures, sales ideas, presentations, direct mail, newsletters, research papers and training pieces ensuring materials support business and marketing strategies
  • Support all marketing activities related to promoting our existing product range and work with other teams to successfully launch new products
  • Recommend and develop appropriate communication vehicles for achieving marketing objectives
  • Support, manage and facilitate business partner relationship with external marketing vendors
  • Provide input into the budget process and manage costs within budgeted guidelines
  • Research and collect internal and external information, ranging from specific data to broad financial and investment-related themes
  • Maintain a solid understanding of the financial and insurance markets, competitive landscapes and issues for specific distribution channels
  • Ensure a consistent message and tone with all marketing materials
  • Support day-to-day department operations and operational processes such as compliance review, material creation and quality improvement
  • At least 8+ years in a related field
  • Strong investment knowledge and proven marketing communications experience with the ability to deliver to tight deadlines in a pressurized environment
  • Highly advanced/effective communications, both written and verbal, especially proficient in using multiple communication channels and presenting to various audiences
  • Expertise in building internal relationships, trust, and a sense of confidence in the Marketing department
  • Experience in partnering with senior management to develop and execute clear, consistent and achievable strategic marketing plans tailored to insurance and/or investment markets
  • Excellent time management and project management skills
  • Proven in-depth product, market and industry knowledge, and demonstrate this understanding in the creation and execution of marketing strategies
  • Demonstrated track record of success in steering marketing initiatives, including: Management prospecting and servicing marketing materials (e.g. Sales presentation pitch books, product fact sheets, brochures) and oversight of ongoing production
  • Understanding of the digital space and trends that can impact the growth of the Distribution business (web tactics, email programs, video, Brainshark and mobile)
  • Demonstrated understanding of business-to-business marketing
  • Excellent verbal, written and interpersonal communication skills
  • Strong analytical, conceptual, and presentation skills
  • Familiarity working for large organization and being a part of a global team with resources positioned globally
  • Skilled in functioning as a change agent leader within a fast paced environment
  • Sense of urgency, attention to detail, highly organized and strong project management skill and manage multiple projects simultaneously
  • Demonstrate motivation and drive to deliver high quality marketing activities
  • Must be able to work in a team based environment; both within Marketing as well as other parts of the organization
  • Strong consultative skills, coupled with a desire to meet client needs and exceed expectations
  • Management of compliance oversight and coordination to ensure all materials adhere to established policies, procedures and control mechanisms in place for audit purposes
  • Be flexible in managing multiple programs and projects while working in a constantly changing environment
  • Experience working with cross-functional and multi-channel teams as well as the ability work with independent initiative to effectively promote marketing efforts
  • Strong problem solving skills, able to troubleshoot and address issues independently
  • Highly proficient in Microsoft Word, Excel, PowerPoint
  • Insurance Series licenses preferred
45

Head of Marketing Resume Examples & Samples

  • Help formulate and deliver the Content Marketing Strategy including Content Prioritisation and marketing plans for the business working in conjunction with the Content and Sales divisions, ensuring sales, trade and consumer marketing and focus is given to priority and core and key titles from approximately 350 titles per annum
  • Lead cutting edge end to end marketing plans (pre-sales through to global consumer launch and review) for key titles across all genres (Fiction & Factual). Ensure clarity of positioning and value to maximise returns, performance and reputation
  • A key marketing point person for both assisting the sales strategy and major trade activity helping drive consistent, world-class sales and trade marketing through-the-line
  • Global launches and guardianship: Work closely with the regions and partners to drive global consumer campaign launches (BBC Branded channels and 3rd party) and ensure both efficient delivery of master assets to teams, clients and partners around the world, as well as also enabling and empowering them to localise campaigns within clear brand frameworks
  • Help drive an innovative content marketing digital and social approach advancing our asset creation, use and engagement for key titles across trade and consumer avenues
  • Lead a successful working relationship with BBC Public Service and BBC Studios to deliver continuous improvements and a more effective, efficient and integrated way to support world class British content, marketing/creative and One BBC success
  • Manage and coordinate senior production and partner relationships to drive value and deliver optimal Content Marketing campaigns across all stages
  • Assist the VP in genre positioning strategy and campaigns to build BBC’s brand attribution globally
  • Experience in a senior marketing management role is essential
  • Our ideal candidate will have experience working within the media sector and with TV, Content and prodcution companies
  • Strong Influencing & networking
  • Strategic thinking ​
  • Trade and Consumer marketing experience desirable
46

Head of Marketing Resume Examples & Samples

  • A number of factors influence the role
  • HSBCs continued focus on customer centricity
  • HSBC continues to evolve it’s distribution and channel strategy to lower cost emerging technology
  • HSBC has a well known but largely undifferentiated brand in most of our core markets. Activity in 2013/2014 will focus on creating and identifying commercially focused brand messaging with associated proof points within Global Campaigns and within local activity. The Global Marketing CMB Team will build activities and supports to provide a cohesive framework for all markets to more consistently implement these strategies
  • Minimum 10 years broad based business experience, ideally with some external to HSBC within a Financial Services based institution. A range of strategic and operational experience, including demonstrable success in developing and evaluating annual plans and multi channel high profile campaign strategies. This should cover experience of identifying the role of research, proposition development, communications, delivery and channel management
  • Line management and/or experience of working with teams over multiple sites
  • Proven understanding of customer insights and their role in ideas development
  • Ability to think innovatively, shaping and communicating new concepts
  • Agent for change and a track record of delivery
  • Good understanding of technology developments and emerging consumer and industry trends
  • Proven ability to influence leadership teams
  • Proven ability to work on multi function projects demonstrating excellent relationship building skills
  • Proven ability to be a self starter with energy and drive in a challenging and dynamic environment
  • Able to influence at an executive and senior level and lead across functional teams to drive improvement
  • Commitment to putting the customer at the heart of all development and implementation activities
47

Head of Marketing Resume Examples & Samples

  • Develop and ensure effective execution of a branding strategy aimed at increasing brand awareness and consideration, as well as advocacy over the long term
  • Formulate integrated marketing plans and bring these to market through online and offline media, aimed at achieving our business and marketing objectives
  • Develop and ensure effective execution of a corporate communications strategy as they relate to both External Communications (i.e., General public, existing as well as prospective customers, regulators and other external stakeholders) and Internal Communications (i.e., local business operations units, the various distribution channels, and Manulife Regional and Global groups)
  • Work with stakeholders on the develop of NPS action plans and implement those within Marketing's remit
  • Put in place an effective market intelligence to ensure Manulife remains informed, competitive and customer centric
  • Leverage customer data analytics, and market insights to develop innovative customer value propositions, product solutions and customer experiences
  • Manage and maintain all marketing materials including public and customer websites
  • Commercial responsibility for digital distribution and digital marketing
  • Management of marketing events
  • Bachelor’s or Master’s Degree in Marketing, Finance, Economics, or other relevant academic qualification
  • Minimum 10 years of work experience in B2C business with strong background in marketing communication, market and brand development
  • Experience in digital marketing campaigns and online execution
  • Strong interpersonal and negotiation skills, including ability to collaborate with leadership across varied functional units
  • Strong experience in creating end-to-end accountability of customers' experience
  • Demonstrated project and agency management skills
  • Strong strategic thinking, business and commercial acumen, customer intuition and analytical skills
  • Excellent in both written and verbal communication skills in Thai and English
48

Head of Marketing Resume Examples & Samples

  • Lead the development of a strategic approach to marketing across the College which takes into account, the multi-channel and matrix nature of the organisation and aligns with the College brand, recruitment, business and marketing strategies
  • Lead and manage the provision of strategic brand and student recruitment marketing
  • Drive creative marketing solutions and ensure integration across channels for all marketing activity
  • Set and report against appropriate targets to measure marketing and campaign effectiveness
  • Provide campaign insights and metrics on return on investment (ROI)
  • Develop integrated marketing campaign strategies and activity plans for the College, that use multiple channels effectively and that will achieve campaign objectives including generating qualified leads
  • Lead the development of and implementation, tracking and measurement of integrated marketing campaigns, on time and within budget
  • Liaise and collaborate closely with key departments and stakeholders to develop informed marketing and communications strategies
  • Manage, motivate and develop the Product marketing teams in pursuit of their goals. To set targets for each of these teams
  • Guide the teams in achieving student number targets for UCAS main scheme, degree apprenticeships, PG degrees and short courses
  • Undertake regular evaluation of all marketing activities, monitoring their effectiveness and delivering differentiation from Pearson College London’s competitors
  • Represent the marketing team at a senior level across the College, securing buy-in to, and raising awareness of plans
  • Lead the Marketing Managers to produce operational campaign plans, ensuring KPIs against which success should be monitored
  • Lead the Marketing Managers in supporting the Student Recruitment Team to implement an effective conversion strategy building in performance analysis at each stage
  • Influence course portfolio development, identifying courses to be offered, to variety of market segments including multiple start dates and pricing
  • Support Alumni development activities including publications, success stories and social media
  • Significant experience of HE (or similar) student recruitment
  • Substantive team-building and team management experience
  • Experience of liaison with staff, at a range of levels, in education organisations and with external organisations
  • Knowledge of university application processes and procedures, including UCAS
  • Ability to analyse and report on data
  • Excellent interpersonal, advocacy and presentational skills
  • Budgetary skills to achieve department and university goals
  • Ability to lead and motivate a team
49

Head of Marketing Resume Examples & Samples

  • Development and execution of creative and proactive brand and marketing strategies that will build product and service presence within existing and new markets
  • Development and execution of innovative multi-channel marketing campaigns with the focus on increasing customer acquisition, market positioning and awareness in near and long-term
  • Development of go-to-market strategies that will generate market opportunities and revenue goals
  • Market, trend analysis and competitive positioning
  • Creation of thought leadership content for use within campaigns and ongoing ownership of that content
  • Establish a network and contacts within the finance industry i.e. CIPFA to effectively position and promote the CIBS brand
  • Set up and optimise all digital performance channels – for instance SEO, PPC, Paid Social, Affiliates, etc
  • Creation of an event schedule and ongoing management and creation of those events
  • Creation and execution of a successfully implemented marketing strategy
  • Experience in demand generation across multiple market verticals
  • Use of strategic marketing models to underpin achievement of strategic marketing and brand objectives
  • Experience in building Go to Market (GTM) strategies that generate measurable sales pipeline
  • Benchmarking against key competitors – linking findings to refined GTM’s
  • Experience in creating new and/or revised propositions from key market offerings
  • Creative input and/or leadership on new market potential/propositions - continuously optimising the impact of marketing in generating leads and revenue for the business
  • Experience in building performance based marketing teams, creating and managing individuals to their KPI’s
  • Strategist able to evidence success in driving long-term outcomes
  • Communications planning and engagement to drive market awareness
  • Future trend analysis to ensure brand positioning and marketing spend is effectively allocated
  • Experience in creating market differentiation in well established markets
  • Clear leadership in driving lead generation that are aligned with sales goals/products and a track record of exceeding goals
  • Demonstrable experience as a hands-on leader who engages with customers, partners, trade organizations and the industry in general
50

Head of Marketing Resume Examples & Samples

  • Own new customer acquisition and ongoing engagement – How do customers hear about, shop, and engage with our offering? Identify our target audience, ways to reach them and manage execution of the plan to build excitement among customers. Your role is responsible for creating and delivering on a strategy to let customers, both on Amazon and off Amazon, know about our experience and to keep them interested in our product
  • Imagine and execute physical marketing events – You will develop ‘events’, with the goal of driving customer delight and engagement
  • Own customer-facing communications channels – We will communicate with our customers in a variety of ways, including social media, push notifications, and by collaborating with PR. You will own all of these channels
  • Test and Learn – Develop metrics to assess the success of each new approach and the effectiveness of various marketing channels to determine which we should pursue at scale
  • Design - You will oversee the Visual Design and Copy Editing team delivering exciting and unique content in line with brand guidelines
  • Can think big and creatively, deliver results, own a space, and operate outside of the traditional marketing playbook
  • Has experience with merchandising, email and social media driven campaigns
  • Is an inspirational leader with experience managing a team of marketing professionals
  • Possesses the ability to prioritize, meet deadlines and possess exceptional attention to detail
  • Can present effectively to team and senior leadership regularly for feedback and collaboration
  • 7-10 years of marketing experience
  • Experience working with 3rd party vendors
  • Experience with event management
  • People Management Experience
  • Start-up experience
51

Head of Marketing Resume Examples & Samples

  • At least 8-10 years experience as a marketer that marries creativity with performance
  • A solid foundation of brand, marketing and communications knowledge. You should be as adept building a brand framework, as doing comms and channel planning, as writing creative briefs, or assessing a media plan
  • A brilliant track record of creating compelling campaigns, with the ability to give creative teams clear, useful and relevant feedback
  • Deep understanding of performance and direct response marketing (in particular paid social) and knowledge of funnel marketing. You must be as comfortable with numbers as you are with creative concepts
  • The ability to see the big picture but also deliver on the detail
  • Ideally a background in fashion, luxury, travel, personal development or any similar sectors where service and experiences are at the heart of the offer
  • Most of all, a genuine passion for our mission and fit with our values
52

Head of Marketing Resume Examples & Samples

  • Own the city marketing strategy and budget
  • Covers CRM, social, content, affiliates, paid and organic digital, events, sponsorships, partnerships, ATL, consumer PR, other brand initiatives etc
  • Lead development of detailed quarterly marketing plans
  • Own customer CPA and LTV targets
  • Analyze and report on ROI of marketing campaigns and initiatives
  • Execute in-person, online and social campaigns
  • Liaise with marketing and design teams in London for customized local initiatives
  • Lead 5 marketing managers and associates
  • 4+ years marketing experience, ideally both online and offline
  • Exhibit high degrees of creativity to support ideation of marketing campaigns that appeal to a diverse range of customers in Hong Kong
  • Display high levels of analytical horsepower: being numbers driven is key as you need to look at weekly new and return customer metrics to decide on appropriate marketing initiatives and budget allocation
  • Equally happy to be on the streets driving a street activation campaign and being in the office looking at customer cohort numbers and coming up with actionable, data-driven insights
  • Experience in leading teams
  • Experience in a high growth consumer oriented startup a plus
  • Ability to use photoshop and similar a plus
  • Agency experience combined with in-house execution track record preferred
53

Head of Marketing Resume Examples & Samples

  • Lead the team in developing innovative digital centric campaigns across marketing & PR for channel & show launches to time and budget including social media, digital media, content marketing
  • Drive the social media strategy and lead the day to day management of our social communities
  • Develop and maintain relationships with key international digital partners including Google, Facebook, etc
  • Oversee the PR Manager in the development of all PR activity – b2b and b2c
  • Amplify our marketing budget through partnerships & contra dealing
  • Extensive years marketing experience in an operational role
  • Must be a digital leader that can inspire & upskill the local creative and programming teams
  • Experience of identifying and commissioning activity with strong PR-ability – management of PR either in-house or PR agency
  • Track record of budget amplification through successful partnerships & contra deals
  • Evidence of bringing added value to campaigns through strong affiliate relationships
  • Ability to understand, interpret and action research and performance data
  • Experience of management of budgets in excess of $6m
54

Head of Marketing Resume Examples & Samples

  • Brand Positioning & Value Proposition – There is an immediate opportunity to continue to refine our existing positioning for the brand across a complex and evolving market of clients, channels and products/solutions. Based on thorough customer and competitor research, the new position will guide the ongoing optimization of the brand’s architecture, in terms of targeting/customer segmentation and prioritization, competitive frame-of-reference, point-of-difference/core benefit articulation, and brand identity/character. This work will establish a distinct and ownable client proposition that will serve as the foundation for the Quad brand, and driving profitable revenue growth across the entire line of products, services and solutions
  • Market & Client Understanding - Keep abreast of external market dynamics and the competitive landscape. Based on the effective use of both quantitative and qualitative research and insights, recommend strategies and subsequent activation plans that will deliver on-going success and minimize any adverse effects on the business
  • Support Sales Enablement– Working very closely with the VP of Sales and unit business managers, develop annual strategic and tactical Marketing plans that are consistent with—and supportive of—Quad’s business development agenda. These plans must be designed to drive the company’s most critical measures of performance and success: (1) new customer acquisition; (2) existing customer retention and satisfaction; and (3) cross-selling/up-selling additional Quad solutions to existing customers (where appropriate)
  • Marketing Communications – Responsible for developing the overall, integrated Quad Marketing strategy, based on the company’s (brand) positioning, defined organizational objectives, the competitive landscape, and a deep understanding of key stakeholder needs and expectations. Collaborate with internal colleagues and external agency resources to ensure all touch points and media vehicles—Owned Media (Sales Collateral, White Papers, Web Site and Web Events, Mobile, Blogs, Twitter, E-Mail), Earned Media (SEO, Facebook, LinkedIn, Word-of-Mouth, PR, Business Press), and Paid Media (Display Ads, SEM, Retargeting, Trade Shows, Sponsorships)—embrace and reflect the essence of Quad’s Brand, and that these communications efforts are integrated effectively, and produced efficiently
  • Product/Service Marketing – Partner with the executive management team, individual BU’s, and individual Product/Service teams, to architect, lead an integrated Marketing strategy for Quad, based on rigorous quantitative analysis and marketplace insight. Utilize relevant market data, consumer/client research and insights, and competitive intelligence to identify new opportunities and needs in the market to further validate and support the expansion and customization of existing products/services, the introduction of new products, and client segmentation initiatives that will drive Sales and incremental profitable revenue streams for Quad
  • Staffing & Talent Development – Build the Access Marketing team’s functional capabilities and performance, through strategic hiring and hands-on training. Create a high-performing team that balances the need for strategic management of the company’s brands, with the need to support and enable a powerful Lead Gen and Sales engine, for aggressive growth
  • Contractor Oversight – Build a roster of external contractors, leveraged for both capability and capacity, including Marketing agencies, Researchers, and other suppliers who can effectively support a growing Marketing and Sales pipeline
  • Bachelor’s degree with a minimum of 15 years work experience in Business to Business Marketing
  • Experience across integrated marketing tool box; from media to creative; across traditional and digital channels
  • Brand Strategy pedigree ideal
  • Retail / shopper marketing strategy experience preferred
  • Client side, agency or consulting experience preferred
  • Fluent in the language of all media channels
  • Exposure to blue-chip / fortune brands and companies
  • Working knowledge of sales promotions and event management required
  • A strong customer-centric approach
  • Skill at managing stakeholder groups and balancing diplomacy and tact with assertiveness
55

Head of Marketing Resume Examples & Samples

  • Identify the target demographic, define what product/messaging best meets his/her needs, determine what vehicle is most effective in delivering the message to consumers
  • Managing all aspects of the brand online and offline tangible and intangible (especially on the mobile device)
  • Accountable for developing and executing strategies and plans in partnership with internal multi-discipline teams and external creative and communication agencies
  • Creating an enduring brand message that results in increased user engagement, brand loyalty and improving market share
  • Championing the brand internally making sure all elements of the company understand the brand and its goals
  • Developing high quality and effective marketing materials that align correctly with the overall brand strategy
  • Presenting the brand strategy to directors and sales and marketing teams at internal meetings and conferences
  • Managing a team of cross functional marketing executives: Performance Marketing, CRM, PR, Events
  • Previous experience working as a marketing manager ideally within fast moving consumer goods, Internet or e-commerce companies. We will be particularly interested in candidates with a solid foundation in Digital and Brand Marketing, including mobile
  • You will have hands on commercial experience and be driven and innovative in your approach to marketing
  • You are expected to be savvy in the latest digital advertising tools in addition to traditional advertising vehicles
  • Strong passion and strength in consumer, customer and market understanding
  • The ability to influence staff on a 360 basis both up and down the organization is essential
  • Strategic and analytical thinking
  • MBA degree a plus, but not a must
56

Head of Marketing Resume Examples & Samples

  • Develop diverse Consumer and Professional marketing strategies and governance for activation across Northern Europe
  • Develop and manage the marketing budget, aaccountable for the P&L across 4 Global Franchise Organisations and in-market brand strategy execution across 6 countries
  • Create marketing budgets and demonstrates financial impact of marketing strategies
  • Develops marketing strategies and solutions across multiple customer segments for the UK
  • Work closely with Commercial Directors in Sweden, Finland, Denmark, Norway and Ireland to develop and manage channel and partner strategies and programs
  • Serves as the senior marketing team member on the Northern Europe leadership team
  • Responsible for creating strategies to capture and analyze customer insights and marketing intelligence to inform business strategies and objectives
  • Work in partnership with regional Franchise organisation on Go to Market strategy/design that will deliver best in class NPD and consumer communication within the Cluster. Specific focus on NPD projects, Copy Development & Point of Sale & Promotional Strategy
  • Collaborates with the business leadership on business strategy, organizational management, resourcing, and delivery of P&L goals
  • Be a great people leader and champion diverse talent development across the Marketing team
  • Working knowledge of Consumer Goods sector ideally within Healthcare
  • Working knowledge of sales management and sales planning
  • Ability to establish the annual strategic marketing plans to achieve corporate objectives for products and services across markets, knowledge of the UK market is ideal
  • Experience developing and executing comprehensive marketing plans and programs, both short and long term, to support sales and revenue objectives of organization
  • Experience in overseeing and directing market research, competitor analyses and customer service and retention monitoring processes and initiatives
  • Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends
  • Ability to establish and maintain relationships with industry influencers and key community and strategic partners
57

Head of Marketing Resume Examples & Samples

  • Product Marketing responsibility for all products in the Small Firm customer segment including Positioning, Buying Experience, development and refinement of segment strategies and buyer personas, development and execution of three-year marketing strategies and annual marketing plans
  • Support key business growth workflows including customer acquisition, retention/renewal, program effectiveness & marketing ROI, lead generation, thought leadership & social media programs, sales support & selling tools, digital marketing, events and other marketing channels and programs as required by various go-to-market strategies
  • Develop TAA-Small Firm Segment Marketing Goals & Objectives while aligning to Product Strategy
  • Lead and manage a U.S. Small Firm marketing team and oversee the development and execution of tactical and strategic marketing plans (including pricing, product and promotion plans as well as market & competitive research and other Voice-of-customer initiatives) for the entire software and solutions within the small firm market segment
  • Ensure marketing strategy aligns with annual business plans across product lines within the small firm market
  • Collaboration with the divisional and North American marketing organizations to effectively plan and execute on corporate, divisional and North American marketing & brand strategies and coordinate marketing spend across divisional groups
  • Provide product information and expertise in assisting the Divisional Marketing Communications groups with media relations for news stories, product reviews, press releases, etc
  • Partner with customer support organizations to understand the customer experience across multiple touchpoints and inform product and support roadmaps & programs accordingly
  • Develop relationships with potential business partners, channel partners, customers and professional associations in coordination with other leadership team members
  • Work directly with clients to determine market need and incorporating these individual and holistic customer needs to achieve optimum business results
  • Create and execute annual business and product plans
  • Excellent facilitation skills and ability to influence, driving for collaboration, not necessarily consensus
  • Excellent written and verbal communication skills including participating in external media and customer events, preparing and presenting complex information to senior management and/or large groups
  • Ability to lead a complex organization and implement change with success in coaching and mentoring high performing teams
  • 8 or more years of successful leadership experience in marketing, product marketing
  • Experience driving customer acquisition growth through digital marketing channels, as well as direct selling channels
  • Experience marketing to small-business markets and segments is highly preferred
  • 3-5 years of direct management experience
  • Ability to work and interact with C level executives
  • Strong strategic thinking skills; experience should include demonstrated ability to develop innovative and effective strategies; ability to prioritize and focus on projects, initiatives and objectives that truly deliver impact on the business
  • Demonstrates entrepreneurial instincts
  • Effective analytical and problem-solving skills with demonstrated agile decision-making ability based upon analysis
  • Ability to work an extended schedule as needed to meet objectives
58

Head of Marketing Resume Examples & Samples

  • Responsibility for formulating the marketing strategy and messages for AXELOS and its product portfolio. This includes
  • BA/BS or equivalent working experience
  • 10+ years’ experience in marketing with an understanding of commercial success in a global/multilingual/multicultural market place
  • Demonstrable track record of effectively managing a 7-figure marketing budget
  • Demonstrable track record of successfully managing marketing teams
  • Comfort with presenting to large internal and external audiences
  • Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads and sales
  • This person must understand the basic best practices of the main social media channels, which content and approaches work on each and why
  • Some exposure or experience in the AXELOS Best Practice portfolio is desirable but not mandatory
  • Demonstrable experience of editorial governance – developing content that is consistent with brand voice, style and tone
59

Head of Marketing Resume Examples & Samples

  • Extensive brand marketing experience at a senior level with highly developed stakeholder management skills
  • Brand Marketing expertise, having managed and led brand strategies and plans
  • Experience in development, management and implementation of media strategy and buying to generate maximum efficiency & effectiveness
  • Extensive experience in managing and evaluating research and developing actionable insight and outcomes
  • Extensive knowledge and experience in design and implementation of brand strategy, both internally and externally
  • Strong proven people management experience in a Marketing environment
  • Previous budgeting and business planning experience
  • Experience of, and passion for, entertainment, tourism and leisure
  • Tertiary marketing related qualification
  • Strong IT skills relating predominantly to MS packages
60

Head of Marketing Resume Examples & Samples

  • Lead the Marketing dept to ensure it meets the needs of the business
  • Design, plan and deliver our insurance marketing strategy, whilst supporting other UK products too
  • Drive department performance, with an eye to maximise value in the following areas
  • Customer acquisition/ online journey (direct website and price comparison)
  • Brand equity maximisation
  • Online customer communication (ECRM, PR etc)
  • As budget holder, carefully make investment decisions on marketing spend with a focus on ROI
  • Responsible for accurate and appropriate MI that can drive insight into operational decisions
  • Develop a culture of audit, quality control and compliance
  • Foster a team culture that reflects Admiral’s four pillars of “Communication, Equality, Reward & Recognition and Fun”
  • A proven track record of strong and successful people/ relationship management
  • A proven track record of delivering excellent business results
  • Experience overseeing multiple large projects, with ability to prioritise and delegate
  • Excellent analytical skills, which can drive insight and change for the better
  • A creative mind and ability to innovate and find alternative non-obvious solutions
  • A good understanding of Admiral’s business model, strengths and key competitive advantages
  • Experience in marketing industry preferred, but we are open to seasoned candidates from other connected backgrounds that have a passion to be in this arena
  • MBA in relevant area is desirable, but not essential
61

Head of Marketing Resume Examples & Samples

  • Oversee creative strategy for all brands; create and work with a multi-year strategic plan that runs through the life cycle of each brand
  • Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; implementing directives
  • Obtains market share by developing marketing plans and programs for each product; directing promotional support
  • Oversee the planning, execution and testing of scalable marketing programs
  • Maintains relations with customers by organizing and developing specific customer- relations programs; determining company presence at conventions, annual meetings, trade associations, and seminars
  • Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data
  • Influences present and future products by determining and evaluating current and future market trends
  • Develops new uses for existing products by analyzing statistics regarding market development; acquiring and analyzing data; consulting with internal and external sources
  • Maintains research database by identifying and assembling marketing information
  • Source vendors for pitches/assignments while engaging agencies and consultants as needed for brand support
  • Completes marketing department operational requirements by scheduling and assigning employees; following up on work results
  • Maintains marketing staff by recruiting, selecting, orienting, and training employees
  • Maintains marketing staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results
  • Develops marketing staff by providing information, educational opportunities, and experiential growth opportunities
  • Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies
  • Contributes to team effort by accomplishing related results as needed
  • MBA and/or Bachelor’s Degree in Marketing or related field
  • 8+ years’ experience in entertainment and/or film marketing
  • 6+ years managing teams
  • Excellent organizational skills and an ability to influence others
  • Strong analytic and quantitative skills-ability to use data to develop and measure marketing programs
  • Ability to hire, develop and manage a team
  • Extensive knowledge of Microsoft Office programs, particularly MS Excel and PowerPoint
  • General knowledge of live entertainment and Insomniac brands/shows
  • Knowledge of concert promotion and live event business is a plus
62

Head Marketing Resume Examples & Samples

  • Achieve Sales and Profitability targets across territories consistently as per target norms
  • Implement Innovative and Creative Business Solutions to grow market/prescription base
  • Align division goals to organizational goals as measured by broad plans
  • Adhere to sales system and processes
  • Evaluate investments through ROI analysis
63

Head of Marketing Resume Examples & Samples

  • Be an experienced and innovative consumer marketer, who has led teams to successfully win customers at scale in highly competitive markets
  • Have worked with cross-functional teams to roll out transformative digitally-led customer strategies within start-ups or new business ventures within corporates
  • Possess demonstrated experience in building creative marketing strategies that have challenged traditional environments
  • Be experienced in managing a blend of innovative growth experiments, whilst ensuring BAU product marketing activity is executed to achieve agreed business outcomes
  • Be at forefront of martech, with a deep understanding of driving customer engagement and acquisition through lead management tools such as Salesforce
64

Head of Marketing Resume Examples & Samples

  • Develop customer insight identified & priority segments through data analysis and research, communicating insight across the organization and filtering it into appropriate messaging
  • Accountable for delivering the agreed commercial contribution for marketing activity in the region
  • Own & report on key performance indicators based on strong implementation & use of Marketo & SFDC
  • Customer life cycle marketing: develop marketing programmes to acquire, nurture and retain key accounts, working with local product and sales team to outline initiatives to grow share of customer accounts
  • Manage and promote product portfolio of US print and digital products including product messaging, price and promotions, across multiple channels
  • Strategically support pricing: research and analyze competitive pricing, recommend differential pricing strategy by channel, evaluate outcomes and refine strategy
  • Work with digital team to develop customer-relevant content in web and social channels including social as well as traditional
  • Oversee set up of a reputation programme for schools: recruit, manage and deploy customer advocates (students, teachers, owners) & drive market forming activity leveraging existing high-profile clients
  • Enable sales teams to sell effectively by developing compelling messaging, sales tools, product and platform training, as well as by tracking competitive activities
  • Work with product counterparts to provide insight into persona development, market and segment opportunities
  • Effectively manage & develop a high performing team
  • Manage an international/regional budget
  • This person needs to be the authority on the Middle East education market. Marketing lead for the Middle East region, reporting to the EMEA Marketing Director, getting involved in support of large-scale & enterprise level deals and projects as is necessary. Speaking at industry events and representing McGraw-Hill in a customer-facing role
  • A proven background and experience in a similar role preferably from EdTech background or education marketing
  • First-hand experience in modern marketing, incl. content marketing, demand generation, insights, digital, brand etc. and with evidenced & demonstrable success in driving new business growth & market penetration
  • Strong experience and reputation as a customer-led marketer
  • Ability to set goals and priorities, self motivation to achieve them
  • Highly driven and effective collaborator with Sales and Product colleagues
  • Ability to work with different stakeholder groups while keeping marketing priorities in firm sight
  • Educated to Degree level or equivalent or above
  • Fluent English and Arabic are essential
65

Head of Marketing Resume Examples & Samples

  • 7+ years of Marketing experience
  • Bachelor's Degree in Marketing and/or a related field
  • Previous experience in a Managerial and/or Supervisory role
  • Microsoft Office/Suite
66

Head of Marketing Resume Examples & Samples

  • Bachelor degree (eg. Pharmacy, Medicine, Veterinary Medicine, Economics, Finance , Business Administration)
  • MBA is a plus
  • Minimum of 6 years of experience in marketing
  • Strong Leadership experience/skills
  • Product launch experience is a plus
  • Strong interpersonal skills, including networking and teamwork abilities, combined with excellent communication and Presentation skills
  • Excellent Planning and time management skills with strategic thinking and the ability to provide creative and innovative solutions
  • Interacts effectively across boundaries and able to manage multiple tasks in parallel
  • Strong record of solid achievements
  • Have excellent command of the English language
67

Head of Marketing Resume Examples & Samples

  • Work with the team to develop, write and execute a full scale traditional marketing plan including the creation of sales materials, proposals , event planning and coordinating the overall marketing calendar
  • Manage the creation of sales materials and work with key stakeholders to evolve our brand position
  • Develop a plan for sponsoring and speaking at events around the world
  • Own the development sales materials like one sheets, ppts and other materials need to sales and events
  • Build customer profiles to refine Storyful’s go-to-market strategy and better understand the market opportunities
  • Build and maintain competitive sets with the Marketing Lead to track the evolution of the marketplace
68

Head of Marketing Resume Examples & Samples

  • Leads your team to success by fostering an inclusive environment and managing to their diverse needs. Creates a culture of engagement by providing personalized coaching, training, and motivation. Setting standards, reviewing performance, and providing feedback, all in order to develop staff
  • Fosters a positive working environment that generates team building, creative thinking and crew development. Elevates the talent profile of marketing professionals by developing and recruiting credible experts on both the strategic and tactical aspects of marketing
  • Establishes and maintains a long-term roadmap for institutional asset management marketing including a compelling vision, aligned strategy and measurable tactics. Owns overarching positioning, messaging and branding for asset management clients. Oversees entirety of marketing cycle, from strategic planning, to concept development, to execution, evaluation and follow-up. Demonstrates clear return on investment for marketing efforts. Coordinates governance activities with senior leadership and ensures integration, as needed, across marketing managers. Partners with relevant stakeholders across Vanguard
  • Shapes the institutional perception of Vanguard as an investment expert and thought leaders. Oversees the holistic client experience and ensures client touchpoints align with business objectives and client strategy. Provides proactive insights on client trends, needs and behaviors to drive the asset management content strategy, positively influencing investor outcomes and business goals. Develops and maintains timely and effective positioning on topics that are critical to the business area
  • Delivers a structured approach to supporting sales and client service groups throughout the consumer lifecycle including segmentation, prospecting, lead generation/qualification and loyalty programs. Proactively identifies opportunities to enhance the end-to-end client experience. Ensures a consistent feedback loop between marketing, sales and client services
  • Develops and maintains broad knowledge of competitive offerings, market trends, and industry developments specific to the business area. Applies a structured and analytical approach to regularly harvest insights on the consumer base, competitive environment and industry landscape. Contacts clients and/or conducts research to understand client needs. Consults internally to convey findings and makes recommendations to senior leadership
  • Provides direction to develop, define, and execute multichannel marketing efforts to provide relevant, targeted messaging and thought leadership outreach to support the business and continually build the brand. Approves marketing budgets. Reviews expenses and ensures the unit operates within budgetary guidelines
  • Works with key partners to establish a campaign measurement framework and performance tracking program that demonstrates the impact of marketing activities on business objectives. Presents multichannel marketing measurement results to senior management as necessary. Monitors consistency of agreed upon tracking methodology. Understands parameters of a successful campaign, relevant analytics, and ensures desired results are measurable and tell a compelling story. Communicates progress, issues, and solutions to senior management to obtain input and buy-in. Provides written and verbal communication to many different audiences on status of marketing efforts
  • Leads/assists with general projects related to marketing. Handles multiple projects simultaneously from conception through execution and implementation of recommendations. Coordinates, prioritizes and actively manages tasks as needed to meet project timelines. Participates in and actively supports Vanguard Unmatchable Excellence initiatives. Implements and utilizes dashboards and other metrics to identify improvement opportunities
  • Undergraduate degree. Masters degree / MBA / CFA and/or specialized knowledge/experience/certifications in economy/markets/institutional investing/wealth management preferred
  • Minimum of eight years general experience, including eight years financial services preferred
  • Superior interpersonal communication skills (assertive, consensus building)
  • Ability to direct, align, manage, persuade and influence senior leaders to achieve a coordinated process with optimal outcomes
  • Strong knowledge of Microsoft applications (PowerPoint, Word, and Excel)
  • Broad understanding of the investment and financial advisor industry
69

Head of Marketing Resume Examples & Samples

  • Data driven targeted marketing campaigns to maximise market share and enhance customer lifetime value
  • Product and promotional marketing to achieve category objectives, and to position CPS as a destination for jaw dropping deals on P&H products
  • Digital marketing to acquire, convert & retain customers and ensure a consistent cross channel experience
  • Drive footfall and over-the-counter conversations via local and branch marketing
  • Production of sales & support literature to support category strategy and provide useful tools for customers
  • Loyalty & reward campaigns to increase share of wallet, retain customers, build data and support an inclusive proposition for the specialist trade customer
  • Brand marketing to articulate CPS’s value proposition in a consistent, impactful and compelling manner
  • Management & leadership
70

Head of Marketing Resume Examples & Samples

  • Overall responsibility for all online and offline marketing activities in the Philippines market
  • Lead and manage the marketing team
  • Plan and manage the marketing budget
  • Plan and execute online and offline marketing campaigns
  • Develop strategic brand and tactical partnerships with external brands to raise brand awareness
  • Define content marketing strategy, oversee company’s social media accounts, CRM and blog, build and leverage relationships with content partners
  • Develop and supervise promotional activities & marketing collaterals
  • Brand management and development
71

Head of Marketing Resume Examples & Samples

  • Acting as the point person between the VMware and Dell sales and marketing teams supporting execution of VMware’s Dell-focused Marketing strategy and developing annual plans that will execute quarterly with the field and partner teams
  • Increasing VMware awareness within Dell and working with the Dell Marketing team to build and activate a consolidated EMEA’s plan for both Commercial and Enterprise segments of the business
  • Working closely with VMware’s solution and campaign marketing team to deliver relevant content and programs for driving effective and localized marketing strategy
  • Collaborating with local Dell Marketing teams to uncover and execute unique Dell & VMware marketing opportunities
  • Continuous execution, improvement and tracking of inbound and outbound campaigns to increase demand and conversion of qualified opportunities. Also responsible for reporting related results
  • Working closely with the Dell and VMware Marketing stakeholders and Sales Operations teams to analyze performance metrics data to develop the GTM strategy
  • Continuously research and remain knowledgeable of industry trends and competition related to business and Marketing processes
  • Helping to complete reports and provide relevant content for QBR and Executive presentations in a timely manner
  • Providing support to divisional leadership as necessary
  • Compliant Budget and Activity management
  • Must be comfortable in being able to influence and negotiate with many different personalities and managing different programs. Multi-tasking to drive results will be key to success
  • Significant partner marketing experience, preferably in the technology/software industry
  • Proven experience developing joint marketing plans and aligning to corporate and partner strategy
  • Solid understanding of best practices around digital, email and event marketing; hands-on experience with marketing automation platforms preferred
  • Proven record of accomplishment managing successful, creative, and scalable marketing programs at high growth companies
  • Insightful understanding of top business drivers. Ability to drive strategy and influence change while at the same time being the hands-on execution arm to “make things happen”
  • Fresh thinker – able to create strategy that meets VMware’s unique needs
  • 10+ years of demonstrated channel and/or field marketing experience with a high technology company (5+ years in the infrastructure market, preferably software, storage, virtualization, or networking)
  • Proven experience in working in virtual settings across large geographic areas; demonstrated cultural awareness and diversity skill
  • Ability to self-motivate and self-direct
  • Bachelor’s Degree (B.S./B.A.) required; MBA/masters degree preferred
72

Head of Marketing Resume Examples & Samples

  • A flair for identifying trends and the ability to translate these into strong commercial ideas
  • Minimum 5 years managing online marketing campaigns
  • A performance marketing expert
  • Experience of managing complex Display and PPC campaigns with meaningful budgets
  • Affiliates and SEO experience a plus
  • Experience managing a small team; proven ability to direct and develop others
  • Thorough understanding of PPC and display, web metrics and analytics; you’ve managed Display, Paid Social Affiliate, SEO and PPC campaigns
  • Need to be a roll-up-your-sleeves, process-oriented individual with exceptional execution skills
  • You will be results oriented with a strong analytics mind-set that’s always thirsty for data
  • Excellent project management skills; ability to multi-task and effectively resolve conflicting needs
  • A creative problem solver with exceptional execution skills, you will be happy to challenge the status quo to get to the best solution for the business
  • Great Excel and Google Analytics Knowledge
73

Head of Marketing Resume Examples & Samples

  • Demonstrate skills, knowledge and experience in the design and execution of brand campaign, product marketing program, digital and social marketing
  • Strong focus on customer and good understanding of dynamic customer behavior
  • Strong creative, strategic, analytical, organizational and people skills
  • Experience in developing and managing budgets, and hiring, training, developing, managing talents of new generation
  • Experience in managing advertising agency and UX/UI designers
  • Highly digital literacy and good understanding of adtech tools in the market
  • Commitment to work with shared leadership and in cross- functional teams
  • Minimum 10 years of working experience in area of consumer marketing preferably at digital companies
  • Familiar with financial services and equipped with necessary financial product knowledge
  • Good team player and result-oriented
  • Fluent in Mandarin & English
74

Head of Marketing Resume Examples & Samples

  • Develop differentiated value messaging and plan around how we cascade across our marketing
  • Collaborate with Corporate Communications to maximize the value of media and industry analyst relationships and coverage
  • Manage a budget to achieve maximum impact whilst maintaining strict fiscal discipline and transparency
  • Excellent knowledge of the FX, Fixed Income, Equities and Futures markets including customer segments, market structure, competition and technologies
  • Deep knowledge of traditional and newly developing marketing channels and techniques
  • Focus to simultaneously manage multiple time-sensitive external and internal projects and deadlines
  • Strong network of Transactions focused customer organizations, industry analysts, media/agencies and other relevant industry contacts highly desired
  • Cultural literacy across many different regions of the world, including emerging markets, highly desired
  • Working effectively across a global, complex, matrix organization
75

Category Head-marketing & Print Resume Examples & Samples

  • As a member of the DLG Contract Management and Procurement (CM&P) Leadership Team, to build and lead effective delivery of the Category Team’s capability, ensuring consistent and valued market leading customer outcomes (external and internal); risk management and innovation to drive business growth
  • Responsible for resource and capacity management across the category team
  • The Category Head is to develop and deliver within the area of responsibility and contribute to and support on the wider CM&P strategy
  • Responsible for leading cross-functional teams of functional stakeholders, sourcing and commercial managers through the delivery of aligned sourcing, contracting and supplier strategies to deliver breakthrough results for DLG driving increased commercial advantage within their category of responsibility
  • Responsible for ensuring that suppliers provide value for money and business benefit to DLG, including innovative proposals
  • The role requires in depth knowledge of commercial and contract management trends in the areas of responsibility to apply best practice to supplier management within CM&P
  • Through working with Business Partners and stakeholders an in depth understanding of the industry, function and its business objectives and requirements is essential
  • The role is critical in driving improved customer experiences and reducing risk through the supply base within the categories of influence
  • The individual will be recognised externally and within DLG as an expert in their category area
  • Represent DLG in the markets that they operate, building the external profile of CM&P and of DLG as a ‘customer’ of choice for key suppliers
  • The incumbents will be expected to act as exemplars and role models, and Lead through demonstrating good practice which can be shared and adopted throughout DLG, not just the immediate team
76

Head of Marketing Resume Examples & Samples

  • Develop and deliver the comprehensive annual marketing plan and budget
  • Product Management – oversee the product lifecycle, from setting breeding targets and goals, to launching products with sound differentiated features and benefits. This also includes the pricing, forecasting, and assortment mix of the portfolio
  • Technical Services – a combination of technical support for our customers and extensive knowledge of the performance of our products. This group works extensively with product management to develop key features and benefits of our products, supported by sound scientific data
  • Retail strategy – work with our retail, grower and broker customers to ensure our products are included in the retailer planograms. Develop innovative solutions for our retailers that help promote and sell finished flowers to consumers, and develop novel branding concepts on highly innovative new products
  • Marketing communications – develop and execute campaign plans and tactics, including trade shows, spring trials, advertising and promotions to generate demand for our products
  • Pricing and demand planning – ensure the price setting process is flawlessly executed and develop and monitor demand plans to maximize profit for the business
  • Minimum of ten years of progressively responsible experience in a marketing capacity
  • At least ten years of experience in the horticultural industry
  • Deep understanding of marketing techniques, namely developing impactful features and benefits to differentiate products, backed by data driven principles
  • Development of sound campaign plans to effectively promote products and generate demand
  • Direct experience in the horticulture industry required
  • Product knowledge of annual and perennial flowers a plus
  • Minimum of a BS in Marketing, Agribusiness or Horticultural
77

Head of Marketing Resume Examples & Samples

  • Drive Demand Generation/Shipper Acquisition and retention on SALOODO!
  • Plan & execute successful data-driven acquisition strategies to achieve SALOODO!s
  • Proven track record of success in digital marketing
  • Demonstrable experience leading and managing
78

Head of Marketing Resume Examples & Samples

  • Develop and drive a marketing and communications strategy which successfully positions the accounts teams as leaders in their respective fields, being recognised as innovators, agenda setters and the partner of choice for new and existing clients
  • Promote and develop the PA brand with the Government/Defence & Security market, proactively acting as ambassador for PA’s vision and story in the market
  • Act as guardian of the accounts teams’ customer engagement strategy
  • Be co-responsible and co-accountable for the delivery of the agreed Government/Defence & Security sector sales and revenue targets, with programmes designed in support of these targets
  • Identify new market opportunities for the geographies where Government/Defence & Security sector is important and effectively use market insights, industry knowledge, customer proximity and sales channel engagement to develop and execute marketing programmes that drive new demand generation to successfully capitalise on the opportunities
  • Enable our consultants to sell by providing effective marketing assets and tools, actively driving the adoption and utilisation of such tools to increase sales performance
  • Increase penetration of the sector-related customer base in all key geographies through effective marketing campaigns leveraging global or local campaign materials and assets
  • Support the sales teams on major new deals, especially for new logo clients, throughout the sales cycle with optimal use of marketing assets and resources
  • Have best informed sales channels and stakeholders through best in class use of communications,
  • Maximise the return on marketing investments through optimal use of marketing budgets and resources for successful marketing programmes in support of the sector teams’ growth strategies
79

Head of Marketing Resume Examples & Samples

  • Develop and present strategic plans for all CSL Behring in-line and new brands, including sales and market share objectives
  • Develop and deliver timely and impactful tactical plans to best support the CSL Behring portfolio, including budgetary management
  • Assume overall responsibility for promotional items ensuring compliance with ABPI Code of Practice and legislation governing advertising, submission for certification (and re-certification) according to local SOPs, and submission for MHRA approval where appropriate
  • Recruit, manage and develop of all members of the UK marketing team
  • Develop and manage supplier relationships, including ensuring up to date and favourable contracts with all key suppliers and reviewing suppliers on a regular basis to ensure the needs of the company are being met on an ongoing basis
  • Represent the UK affiliate at global and regional marketing meetings, ensuring local knowledge is appropriately shared and providing input into global and regional strategic and tactical plans
  • Build long term relationships with selected KOLs through attending congresses and advisory boards, field visits and other relevant contact
  • Participate and contribute as a member of the UK Management Team and demonstrate the core competencies expected of a MTM member
  • As part of the UK Management team has joint responsibility for the Quality Management System
  • Ensuring compliance with all CSL Behring UK and CSL global SOPs, policies and quality system requirements as appropriate to the position
  • Ensuring that all customer contact and all other Company activities and materials remain in compliance with the ABPI Code of Practice and company SOPs
  • University degree, preferably scientific or medical
  • MBA desirable, marketing or commercial qualification would be an advantage
  • Significant pharmaceutical industry experience in a specialist hospital marketing role, ideally gained in the UK
  • Management experience, pharmaceutical sales experience desired
  • Strategic agility, drive for results as well as motivating skills
  • Strong presentation skills and customer focus
80

Head of Marketing Resume Examples & Samples

  • Experience of negotiating marketing partnerships
  • An exceptional communicator
  • Ability to network and build relationships with key stakeholders
  • Have strong leadership and influencing skills
  • Ability to work autonomously and be able to set high personal standards
  • Proven track record of working with key stakeholders to create and deliver successful marketing strategies
  • Strong analytical skills and strategic thinking
  • A degree in Marketing (or equivalent) and CIM membership
  • Ideally have experience in the leisure industry
81

Head of Marketing Resume Examples & Samples

  • Champion the Taylor Wimpey brand - take full responsibility for maintaining and building the brand identity guidelines
  • Lead on all group marketing communications activity
  • Work closely with the group Customer Services team and regional sales & marketing directors to develop Taylor Wimpey’s customer options online portal
  • Manage the marketing supplier relationships and contracts ensuring high performance, value and tangible partnerships
  • Oversee the continual improvement of the customer facing website as well all associated digital channels
  • Drive the social media strategy at a group level aligning content plan to business objectives
  • Drive the CRM strategy for the group Sales & Marketing function whilst considering the national Customer Services objectives
  • Stay abreast and report on up to date customer demographic information relevant to Taylor Wimpey’s target markets
  • Full responsibility for key Marketing metrics including website performance, lead conversions and social media engagement scores
  • Liaise with Advertising Standards Authority to ensure we are compliant with the latest guidelines
82

Head of Marketing Resume Examples & Samples

  • Responsible for the preparation and implementation of strategies and tactical plans for all marketing activity to support key business objectives for volume and company reputation
  • Overall responsibility for the delivery of customer volumes through effective direct marketing activity as part of the overall acquisition targets of esure and Sheilas’ Wheels
  • Overall responsibility for brand development and implementation. Owner of all brand guidelines, responsible for the governance and controls that will ensure a consistent implementation across the group
  • Responsible for the delivery of multicar and home cross-sell targets as well as improving additional services revenue, working alongside the Retail Manager for Ancillary products
  • Owner of the Customer Communications via printed documents, emails, texts and other online communications
  • Co-ordinates crisis management and business continuity activity where there is a potential effect on esure’s reputation or interest from the media
  • Manages staff effectively for maximum business contribution and personal achievement
  • Works to instil a ‘Marketing PR-savvy’ culture at esure where staff are aware of their role in protecting and enhancing our reputation
  • Provides input into wider issues which may benefit the marketing or positioning of the company and improve business growth
  • Proven track record of marketing delivery within a PLC or high profile insurance, retail or consumer brand at an Executive or Board level
  • Strong expertise and knowledge of acquisition, brand and optimisation marketing techniques and methods
  • Strong expertise in developing marketing strategies and working with senior management and senior external partners
  • Highly-developed planning and organisational skills
  • Exceptional writing and spoken word skills
83

Head of Marketing Resume Examples & Samples

  • Build Strategic roadmap for EU FBA Marketing team
  • Design and execute brand awareness strategy for FBA in the EU
  • Identify, prioritize and execute on new opportunities in Demand Generation; including development of new channels
  • Develop and implement content marketing strategy that translates business and marketing goals into meaningful content deliverables
  • Lead and develop team of Marketing Managers responsible for driving traffic into FBA online assets
  • Initiate, define and manage marketing plan to support roll out of new product features and/or services within the Amazon marketplace
  • Own weekly, monthly and quarterly reporting on the state and quality of FBA new Sellers
  • Master’s degree in business, engineering or computer science
  • 10+ years of professional experience in Online Marketing, including SEO and SEM campaigns, brand awareness and demand generation
  • Ability to think strategically and creatively while executing methodically with high attention to detail and operational excellence
  • A strong track record of delivering results for large, cross-functional initiatives
  • Experience leading, hiring and developing teams
  • Outstanding analytical skills. Demonstrated ability to interpret data and make business recommendations
  • Bias for action, and experience making things happen in a fast-paced, dynamic environment
  • MBA from a top tier school
  • Experience with E-Commerce and Online Marketing
  • Experience of managing projects across multiple countries
84

Head of Marketing Resume Examples & Samples

  • Works with the Marketing Director and Head of PR to determine key positioning and focus for the Brand in terms of its global marketing stance
  • Supports in development of, implements and maintains the strategic marketing plan for the Brand, ensuring that key elements of the brand strategy are incorporated and integrated
  • Works with Marketing Director and Creative Director to ensure that brand integrity is maintained and built upon through the right collaborations and innovative projects. To develop creative visual communication, ideas and graphics to support the Brand strategy
  • Supports the Head of E-Commerce in the future development and growth of Topshop.com and maximises the potential of on-line marketing
  • Develops the brand and builds market position through new media channels as appropriate
  • Champions the customer and supports / has oversight the customer experience end to end
  • Lead and influence key stakeholders (buying, creative, ecommerce) within Topshop and the wider Group to deliver fully integrated campaigns across all channels which are aligned to the brand's identity
  • Manages internal Group interfaces that support Brand marketing activity, including PR, Special Events, and Card Marketing, to ensure consistent Brand communication
  • Develops appropriate tactical marketing activity within the season
  • Consistently evaluates and monitors the impact of all marketing activity to ensure it is both relevant and cost effective
  • Upholds and promotes the brand essence in head office and all other areas of the business
  • Lead and develop the Marketing team, ensuring they understand and are bought into the brand strategy and vision
  • Plans and controls the Marketing budget
  • Combines an innovative approach with commercial ideas
  • Excellent understanding of marketing concepts and proven track record in practical and successful application
  • Strong commercial understanding of fashion retail
  • Capacity to build strong working relationships – both internally and externally
  • Experience of operating in a dynamic, constantly evolving environment
  • Excellent interpersonal and presentation skills
  • Enthusiasm, energy and determination to achieve results
  • Confidence to influence and present ideas at all levels within the company, including the CEO and owner
  • Strong personal gravitas and confident at all levels and across multiple functions
  • A leader who pro-actively seeks, identifies and develops new opportunities
  • Ability to cope under pressure
  • Genuine desire to challenge the status quo and constantly drive for personal and brand development
85

Head of Marketing Resume Examples & Samples

  • Ideally degree educated or professional marketing qualification required
  • A minimum of 7 years of experience in marketing
  • Experience of managing agencies and multi-media through the line campaigns
  • Strong digital skills
  • Commercially competent, ability to understand key levers of the P&L and how to demonstrate ROI
  • A self-starter
  • Excellent interpersonal and communication skills needed with the ability to build close relationships with internal and external customers/departments
  • Strong leadership and influencing skills required
86

Head of Marketing Resume Examples & Samples

  • Driving the planning process for the London office; creating and implementing innovative, integrated campaigns to our core audiences
  • Leading the marketing team to execute against agreed marketing plans, in close collaboration with the global marketing and practice area teams
  • Liaising with the client and senior relationships committees to manage and execute against our commercial and external networks objectives
  • Overseeing the development of the Alumni Relations programme
  • Support the roll-out of the CRM database and oversee ongoing adoption and utilization
  • Work with the media relations team to expand exposure by leveraging BCG content and BCG experts
  • Management of corporate memberships, sponsorships and other vendors
  • Actively work to identify and disseminate both internal and external best practices
  • As a senior member of the Business Services Team participate in cross-office initiatives and projects at a global and regional level
  • Developing the team, on-boarding, coaching and mentoring their ongoing professional development
  • Control the UK marketing budget
87

Head of Marketing Resume Examples & Samples

  • Segmentation of customers, development of differentiated value proposition
  • Primary customers acquisition approach and integrated customers development plan aiming at obtaining a profitable relationship with them based on segmentation, business objectives, clients lifecycle
  • Continuous research of innovative and effective promotional initiatives (also leveraging on Group best practice and local partnership), implementation through a multi-channel approach and monitoring of results
  • Promotion of a customer experience continuous enhancement culture inside the organization, definition of a global vision on voice of the customer and customer insights to help the bank in prioritizing customer related activities and value added services
  • Management of the team aimed to professional development and continuous feedback
  • Strong collaboration with the other managers, in particular with Brand, Sales & Customer Service, Products
  • Customer centricity
  • Excellent negotiation skills
  • Able to navigates ambiguity
  • Innovation mindset
  • Excellent in stakeholder management
88

Head of Marketing Resume Examples & Samples

  • Extensive relevant marketing experience across EMEA
  • Experience of leading teams across EMEA
  • Knowledge of channel partners and their business models
  • Thrives in fast paced, changing environments with the ability to drive progress and change
  • Flexibility and a proven ability to work successfully in cross-functional environments to achieve results
  • Experience with high-tech companies; software background is a plus
  • Be familiar with SFDC/Oracle Marketing cloud
  • 30% - 50% Travel potential
89

Head of Marketing Resume Examples & Samples

  • Commercial launch plans
  • Strategic portfolio planning
  • Long-term financial planning/forecasting
  • Market and competitive landscape evaluation
  • Develop strategic goals and commercialisation strategy to successfully launch the foot print of Kite Europe
  • Lead and direct all in line marketing activities across the business to deliver on aligned marketing goals and objectives for European company growth
  • Assess new opportunities, define new product candidates, develop strategic marketing plans, understand competitive landscape, and lead products through their entire life cycle
  • Identify, assess, and advance insight into the key internal and external factors that affect the Company’s products
  • Establish strategic frameworks and coordinate with functional areas to identify specific solutions required to deliver against identified customer needs, business challenges and Company objectives
  • Collaborate with other members of the marketing, sales, and scientific/clinical teams to define product opportunities and requirements
  • Build out an innovative customer focused differentiated supply chain support system
  • Direct European market analysis to identify market challenges, scientific study, and registration requirements for development of product profiles and differentiated value proposition
  • Research and distill market analytics, including market drivers, market sizing to inform strategy and decision making
  • Drive development of Kite Europe’s brand and digital marketing experience through traditional, online, and social media channels
  • Direct the planning and development of key executive presentations, strategy updates, plans and initiatives
  • Plan Kite Pharma’s presence at medical meetings, conferences, and other major events
  • Fully understand and live the Kite values and behaviours in all they do
  • Bachelor’s Degree or equivalent; MBA or advanced Life Sciences degree is preferred
  • Fluency across multiple languages would be welcomed
  • Extensive experience in senior leadership of marketing and strategic planning
  • Experience in hematology, oncology and/or the hematopoietic stem cell transplant segments
  • Proven ability to collaborate and work cross-functionally to drive results in a fast-paced environment
  • Proven experience as a marketing leader in product launches, sales, and/or strategic planning
  • Experience developing marketing materials for healthcare professionals and/or patients
  • Strong understanding of legal and regulatory environment
  • Experience solving ambiguous problems – ability to operate both strategically and tactically translating complex problems into solutions, collaboratively
  • Ability to effectively and persuasively communicate clearly and concisely, both orally and in writing
  • Experience leading and/or facilitating cross-functional or organisational groups
  • Strong analytical and measurement/tracking skills
  • At ease conducting analysis, presenting information and findings clearly, in a concise and accurate way
  • Ability to draw meaningful conclusions and indicated actions, and set performance benchmarks
  • Ability to manage the team’s time and budget effectively, including balancing multiple priorities to meet deadlines
  • Entrepreneurial, self-starter attributes - preferably with experience in startup or rapid-growth environments
  • Proven experience in managing people and resources
  • Strong interpersonal, organisational, analytical, communication and presentation skills
  • Demonstrated critical thinking and problem-solving skills required
  • Outstanding organisational and time management skills
  • Excellent attention to detail and ability to perform under pressure
  • Travel Required
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Head of Marketing Resume Examples & Samples

  • Ensure objective based marketing strategies are in place and implemented across the Resort
  • Lead the Resort’s marketing activity, delivering budgeted visitor numbers and yield, and ensuring consistent brand deliveries across all aspects of the Resort’s brand
  • Support the Marketing Director in development of a clear long term product development strategy across the resort that supports the brand positioning and becomes the foundations for future marketing plans
  • Champion the ‘consumer perspective’ for all development at CWOAR, ensuring that all such initiatives are in line with the core brand experience
  • A solid background in marketing, minimum 5 years, ideally in FMCG or the leisure sector, you’ll think strategically and help to form plans that’ll support long term growth
  • A track record of delivering campaigns and results based on the 3 main pillars of marketing at Merlin