Marketing Lead Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the marketing lead job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

  • Craft your perfect resume by picking job responsibilities written by professional recruiters

  • Pick from the thousands of curated job responsibilities used by the leading companies

  • Tailor your resume by selecting wording that best fits for each job you apply

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HG
H Glover
Haleigh
Glover
3567 Wiza Rapids
Philadelphia
PA
3567 Wiza Rapids
Philadelphia
PA
Experience Experience
06/2015 – present
Phoenix, AZ
Digital Marketing Lead
Phoenix, AZ
Digital Marketing Lead
06/2015 – present
Phoenix, AZ
Digital Marketing Lead
06/2015 – present
  • Develop metrics and insights-driven reports to assess and monitor performance against marketing objectives and budget
  • Expertise and knowledge in the online space (web, email, search, database marketing, chat marketing, podcasting, blogging, privacy, e-business, etc), including trends and technologies
  • Execute and manage digital and social marketing programs using digital marketing best practices and Accenture’s digital channel tools
  • Partner cross-organizationally to champion the Translation & Localization processes globally driving for high quality translations and efficient review processes for the countries
  • Become collaborative business partner with all cross functional teams to drive strategic initiatives, such as: International Marketing, Product Marketing and Business Marketing
  • Act as a strategic resource, providing digital marketing consultancy and recommendations to the extended Marketing communities based upon strong web/UX insights & best practices
  • Develop, implement and manage targeted marketing programs, in collaboration with our Financial Services and North America marketing and business leadership
05/2010 – 05/2015
Dallas, TX
Email Marketing Lead
Dallas, TX
Email Marketing Lead
05/2010 – 05/2015
Dallas, TX
Email Marketing Lead
05/2010 – 05/2015
  • Execute testing scenarios using A/B splits and control groups
  • Prepare training documentation and assist in training of user groups
  • Support an increase in the productivity and effectiveness of outreaches by analyzing trends and impact of marketing campaigns
  • Manage marketing email operations for marketing campaigns and tactics
  • Provide recommendations and support the development of new customer programs to drive business growth including segmentation testing and personalization
  • Manage and track key marketing metrics for analysis marketing effectiveness
  • Enforce and enhance marketing processes to help ensure quality and effectiveness of processing mailings
05/2005 – 04/2010
New York, NY
Marketing Lead
New York, NY
Marketing Lead
05/2005 – 04/2010
New York, NY
Marketing Lead
05/2005 – 04/2010
  • Develop KPIs so we can measure success of the marketing campaigns, and identify what worked well and improvement areas
  • Administers activities including coordination with legal, compliance, invoicing, budget management and process workflows
  • Coordinate with HQ teams to manage, execute, and report on all global and local programming initiatives
  • Create, manage, and grow a database of local influencers who will become the base community members
  • Manages working relationships with agencies to deliver high quality activities to drive brand equity
  • Develops and executes integrated, multi-channel marketing plans for one or more customer segments/businesses
  • Make recommendations for improvements in recruiting and retention programs
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Pepperdine University
Bachelor’s Degree in Marketing
Skills Skills
  • Strong leader with excellent verbal and written interpersonal skills; ability to work successfully with and influence all levels across Redknee
  • Excellent relationship management skills with a strong ability to influence others
  • Influences individuals within and beyond own work teams and holds project/program team members accountable for achieving quality standards
  • Entrepreneurial spirit capable of getting into the detail and driving initiatives forward
  • Understanding of sales process and the ability to identify the marketing campaigns and activities that can influence the different stages of the process
  • Leads projects with notable risk and complexity; develops the strategy for project execution
  • Strong trade marketing skills
  • Street smarts; ability to work both independently and with a team, and willingness to roll up your sleeves and do what's necessary to drive results
  • Demonstrated ability to understand and discuss technical concepts with technical employees
  • Strong understand on B2B social media campaigns and SEO strategies
Create a Resume
1

Telemarketing Marketing Lead Resume Examples & Samples

  • Forecasting/Staffing management. Responsible for coordinating forecast inputs from Marketing, translating into call curves and collaborating with BCUS Workforce Management team to develop official call and staffing forecasts for IBTM channel. Must approve headcount requests at vendor and oversee execution of hiring and training for new hire classes and transition into taking live calls
  • Quality Vendor Day to Day Management and Priorities. Must maintain and ensure adherence to channel call quality standards (quality compendium and scoring form) to ensure 100% compliance across all IBTM acquisition calls -- expanded focus on this element given fluid and intense scrutiny of live channels by US regulatory agency (CFPB) and by newly formed internal BUCO compliance team
  • Drive and attend weekly call monitoring calibration sessions between call center supplier and quality supplier. Attend and participate in weekly quality supplier call and set priorities
  • Responsible for all Quality metrics related to channel, including ensuring all SLA’s are met, reported to needed internal and external parties and action plans developed for missed goals. Driver of new initiatives to improve performance
  • Budget and Accruals Management. Responsible for invoicing and reconciliation of all vendor invoices for the channel as well as channel accruals. Also responsible for budget handoff’s for channel overall as a response channel and also account plans for call center transfer programs
  • MIS/MBR Reporting Lead for channel. Responsible for ensuring all needed MIS is received from the suppliers and is accurate. Lead on development and publishing of all required monthly MIS to internal stakeholders
  • Complaint Handling & Audit Coordination lead for channel. Must research and drive to closure any complaints or audit requests received from internal BCUS oversight groups (Executive Office, TCF, BIA, BUCO, Compliance, Segment) and external groups (CFPB, etc…). This includes obtaining call recordings and determining viability of complaint claims in conjunction with internal partners
  • Project Manager for IBTM CCT component of new Partner Launches
  • Marketing Lead for Partner Call Center Transfer phone acquisition campaigns including several high touch partners. Currently required to manage 15 partners, requiring significant time and effort for channel management
  • Requires frequent development of results presentations to partners
  • Lead IBTM/CCT Scripting and Training material Compliance & TCF consistency efforts
2

Loyalty Marketing Lead Resume Examples & Samples

  • Optimize the card value proposition by monitoring industry trends, customer needs and new features for our card programs
  • Identify and develop business,technical and vendor solutions to support card features and capabilities
  • Manage rewards and benefits fulfillment suppliers
  • Create and manage program budget
  • Responsible to maintaining financial controls for the loyalty team, including everything from submitting invoices to managing monthly accruals and maintaining $6MM budget
3

Marketing Lead Resume Examples & Samples

  • Lead IBTM/OBTM/CCT Compliance & TCF consistency via the pricing matrix, script creation and routing strategy
  • Responsible for script development and execution to ensure 100% compliance across all IBTM acquisition calls -- expanded focus on this element given fluid and intense scrutiny of live channels by newly formed US regulatory agency (CFPB)
  • Direct and own the QA process & RRR for Phone Acquisition
  • Project Manager for IBTM component of new Partner Launches
  • Marketing Lead for “off-the-street” phone acquisition campaign: provide strategic product recommendation to support all bank partners, accounts for ~30% of call volume & is most challenging call stream
  • Coordinate marketing activities for “high touch” partners needing IBTM support
  • Drive and attend weekly performance calls between call center supplier and BCUS. Attend and participate in weekly quality calls
  • Provide telephony, staffing and call-routing support for multiple on-shore and off-shore BCUS and Partner operations centers
  • Manage TM Supplier programming and process improvement initiatives by providing strategic direction and driving a cross-functional, multi-organization team to achieve 100% campaign launch preparedness
  • Set strategic direction for acquisition call-routing to optimize staffing efficiency
  • Ensure suppression request compliance through the phone acquisition channel/s
  • Manage 800 # allocation through Verizon Network Manager
  • Coordinate test efforts with Marketing Ops (Application Vendor Manager)
4

Marketing Lead-nfl Partnership Resume Examples & Samples

  • Deliver reports to NFL Partner
  • Proactively identify trends and opportunities
  • Overall management of technology and customer delivery projects initiated by the NFL segment
  • Provide creative direction to agencies, designers, or partner to develop on target and effective marketing collateral
  • Actively manage communications with other Barclaycard departments to ensure flawless execution of acquisitions campaigns
  • Manage creative vendor relationships as needed
  • Frequent and thorough communication with Partner and Segment on marketing initiatives
  • Travel required to Teams, NFL league office, NFL Events
  • Present to Senior Management, the NFL and Teams on the performance of the program
5

Marketing Lead Partnerships Resume Examples & Samples

  • Under the leadership of the Group Segment Lead, the segment manager is responsible for achieving growth objectives while maintaining acceptable returns for the Upromise/Sallie Mae partnership
  • Maintain and develop strong partner relationships
  • Lead product, pricing, and value proposition development and innovation
  • Motivate and lead organization cross functionally to fulfill strategic direction
  • Lead portfolio initiatives including: retention, activation, and engagement
  • Drive strategy that ensures continual innovation and improvement to current products and procedures
  • Identifies internal and external risks and drives development of proactive strategies: creates and/or engages cross functional teams to implement
  • Provides direction and approval for program optimization and turnaround strategies
  • Act as liaison with credit card associations (Visa/Mastercard/Amex)
  • Actively monitor competitive environment
6

Smb Marketing Lead, Small & Medium Business Resume Examples & Samples

  • Manage a team of marketers and analysts charged with launching customer acquisition, retention, and growth programs across SMB Sales, Service, and Marketing
  • Act as both a strategic and tactical advisor to leaders on the SMB team to help them define and improve their initiatives
  • Serve as the point person between the SMB organization and leads in Marketing, Product and Engineering
  • Provide actionable product feedback to Product and Engineering teams
  • Conduct exploratory analyses to identify and frame new opportunities
  • Actively participate in product, sales, and marketing planning to present analytical findings, key data points, and deliver recommendations
7

Business Marketing Lead, Colombia Resume Examples & Samples

  • Drive the creation of world-class marketing communications for all Facebook marketing products across our agency and brand advertiser customer base In Colombia, where we have an office and for some initiatives in Peru
  • Partner with global and cross-functional counterparts to drive and deliver scalable marketing programs
  • Adapt and produce locally relevant content for Colombia and Peru
  • Drive strategy and execution of key marketing programs in Colombia and Peru which hinge on having relevant local content
  • Develop keynote speeches, presentations, marketing collateral and videos
  • Ideate and manage creative programs from concept to implementation
  • Oversee design projects and manage outside agencies and freelancers
8

Marketing Lead Resume Examples & Samples

  • Develop and deliver short and long range integrated marketing strategies for the product in line with broader business objectives. Collaborate with International Marketing to align strategies (particularly prelaunch/launch plans); deliver financial objectives (revenue, market share, and A&P expense targets) for the product (50%)
  • Develop and maintain positive and collaborative working relationships with a broad range of key internal stakeholders, including, among others, Sales and Sales leadership, Corporate Accounts, Global Commercial Operations, Finance, Legal, Compliance, Regulatory Affairs, and Clinical Development & Medical Affairs in order to ensure delivery against commercial objectives and/or maximize the impact & effectiveness of resources supporting those objectives. (20%)
  • Manage performance, provide / guide development of skills and capabilities, and foster a ‘Brave’ culture for direct reports, and directly/indirectly ensure the same for all members of the commercial team; resolve conflicts and facilitate changes required to the structure of the marketing team to ensure delivery against objectives and the agility needed to react quickly to marketing problems and opportunities. (10%)
  • Serve as a core member of the SHP625 PST, effectively representing the US commercial perspective in team decisions and collaborating across PST functions in defining and delivering PST-level objectives, deliverables and programs (10%)
9

Latam Business Marketing Lead Resume Examples & Samples

  • Develop, build and deliver go-to-market strategy for Instagram across Latam – with initial focus on Brazil and Mexico
  • Work directly with both the Instagram product and business teams as well as Facebook global and local business marketing teams to align messaging, marketing materials, etc
  • Also work directly with Facebook sales teams to align marketing materials and activations with Instagram’s advertising growth
  • Work with global and local cross-functional counterparts to ensure cohesion and scalability for advertising messaging, campaigns and programs
  • Work hand in hand with local Instagram PR to develop consolidated comms approach
  • Create programs that can be used by sales teams to generate new business, educate clients, and engage clients on innovative ways to use Instagram to achieve their industry-specific business objectives
  • Develop innovative and creative marketing programs to drive outcomes that scale
  • Work closely with regional business marketing leads across Latam to ensure Instagram is deeply integrated into their marketing plans
10

Online Marketing Lead Resume Examples & Samples

  • Ensures that integrated marketing programs align with the strategy of Transamerica Direct
  • Recommends and drive digital strategy and integration across all marketing campaigns supporting consumer and customer segment objectives
  • Plans and executes online campaigns meeting the segment objectives and aligning with traditional marketing channels
  • Ensure seamless campaign execution from creative brief through implementation working with external agencies, IT resources, and other internal cross-function teams
  • Ensures that marketing programs are delivered on schedule and within budget
  • Ensures that financial goals are met
  • Initiate and manage the creative development of on-line assets
  • Partner and collaborate with internal teams such as the Enterprise Digital Team to coordinate the execution of digital marketing programs including SEM, SEO, display advertising, e-mail, social efforts and mobile strategies
  • Execution of sound metrics and monitoring to accurately analyze the success of digital campaigns and reporting of result
  • Analyzes metrics and continually execute tests to optimize performance
  • Provide thought leadership on digital marketing by remaining current on trends, competitive landscape and best practices
  • Ensures compliance with legal, regulatory and contractual obligations
  • Maintains compliance with the Principles of Ethical Market Conduct and the Company's Code of Professional Conduct
  • Other duties as assigned based on divisional needs
  • Conforms with and abides by all regulations, policies, work procedures, instruction, and all safety rules
  • Bachelor’s Degree or equivalent related work experience
  • 5 years of related work experience inclusive of digital marketing experience
  • Solid knowledge of direct marketing methods and principles
  • Working knowledge of marketing financials
  • Proficient computer skills with Microsoft office suite
  • Experience in online marketing development activities including website design/optimization, search engine and email marketing, mobile and social media
  • Demonstrated experience in managing partner and vendor relationships (ie. creative and digital ad agencies)
  • Approximately 20% travel
  • Experience with Google Analytics, HTML and/or CSS programming
  • Web Content Management system experience
11

Marketing Lead, Lialda & Pentasa Resume Examples & Samples

  • Develop short and long range integrated marketing strategies for the products in line with broader business objectives
  • Lead implementation of programs and tactics to deliver against defined strategies
  • Maintain overall accountability for the A&P budget and expenses, ensuring that resources are utilized effectively and efficiently
  • Monitor and assess changes in the industry and the competitive landscape that have implications on strategies and programs
  • Collaborate with colleagues supporting Mezavant (ex-US) and other relevant GI/IM BU stakeholders to align strategies
  • Deliver financial objectives (revenue, market share and A&P expense targets) for the products
  • Develop and maintain positive and collaborative working relationships with a broad range of internal and external stakeholders to ensure achievement of commercial objectives and/or maximize the impact & effectiveness of resources supporting those objectives
  • Serve as a core member of the Lialda/Mezavant & Pentasa PST, effectively representing the US commercial perspective in team decisions and collaborating across PST functions in defining and delivering PST-level objectives, deliverables and programs
  • Ensure understanding of and adherence to all relevant internal and external policies or guidelines related to the team’s activities and deliverables
  • Manage structure, selection and performance assessment for US Marketing team personnel
  • Provide / guide development of staff skills and capabilities, foster a BRAVE culture for direct reports, and directly or indirectly ensure the same for all members of the commercial team
  • Minimum of a Bachelors degree required, MBA preferred
  • Minimum of 10 years of pharmaceutical commercial experience required, including 7 years of marketing and/or commercial operations experience
  • GI therapeutic area experience/knowledge preferred
  • Sales, sales leadership and/or in-line brand management experience preferred
12

Digital Marketing Lead Resume Examples & Samples

  • Bachelor's level degree
  • 6 to 8 years of progressively responsible job-related experience (i.e. marketing communications experience, marketing strategy, advertising experience, corporate communications)
  • Strong change management and communication skills both written and verbal
  • Ability to partner and build relationships across matrix organization and various levels
  • Ability to adapt in a functional area and role that is high velocity and ever-evolving
  • Strong project and program management ability
  • Strong marketing experience with understanding and comfort working with data
  • Experience in online space and thorough understanding of a wide range of digital capabilities and integration points
  • Willingness to travel 20 - 25%
  • Understanding of company Business Units, products, sales processes
  • Understanding of current eBusiness tools such as Eloqua, Adobe AE, SpreadFast, etc
13

Online Marketing Lead Resume Examples & Samples

  • Ensure that integrated marketing programs align with the Active Lifestyle and Transamerica Direct strategies
  • Recommend and drive the execution of digital and content strategy integration across all marketing campaigns supporting the consumer and customer segment objectives
  • Ensure all Active Lifestyle digital assets remain current with timely and relevant content
  • Work in partnership with the activation team to create and deliver a virtual consumer engagement strategy that directly links to product diversity and sales objectives
  • Assist with strategies to expand the Active Lifestyle Segment beyond endurance sports and improve revenue potential
  • Shepherd marketing programs through entire process, from inception through implementation working with external agencies, IT resources, and other internal cross-functional teams, ensuring delivery against scheduled timelines
  • Partner and collaborate effectively with internal partners such as Creative Services and the Enterprise Digital Team to coordinate the execution of digital marketing programs including SEM, SEO, social, display advertising, etc
  • Ensure that revenue and expense goals are met
  • Manage special marketing projects as assigned
  • Assist with the operational onboarding of new projects
  • Analyze metrics and continually execute tests to optimize performance
  • Keep abreast of industry and consumer trends, and translate into positive actions
  • Support the division’s event activity by working multiple events throughout the year
  • Ensure compliance with legal, regulatory and contractual obligations
  • Maintain compliance with the Principles of Ethical Market Conduct and the Company's Code of Professional Conduct
  • Bachelors Degree or equivalent related work experience
  • 5 years of related work experience inclusive of digital marketing and content management experience
  • Experience with CMS systems, SDL Tridion preferred
  • 3+ years of experience working in the active lifestyle space
  • Experience in personalization
14

Associate Marketing Lead-revestive Resume Examples & Samples

  • Manage key workstreams of the International commercial team and cross functional teams charged with setting the commercial direction in the International markets
  • Act as a REVESTIVE product champion within International markets, providing training programs, product updates and sharing knowledge to the marketing teams; provide strategic guidance in the development of appropriate pricing and reimbursement strategies; ensure monitoring of product related events
  • Partner with external agencies and Marketing Teams to develop marketing programs to deliver agreed branding, positioning and messaging; ensure consistency with global brand guidelines with the generation of core campaigns, which can be adapted for local markets; produce core marketing programs to be implemented centrally or locally by LOCs (e.g. symposia, medical education programs, etc) - develop all of this in line with Regulatory/Commercial requirements
  • Work with Competitive Intelligence, the PSTs, ICTs, and other functions to proactively ensure that updates on competitors and marketplace key learning’s are leveraged by all international colleagues
  • Ensure local input to product pack design(s) while encouraging globalization for efficiencies of production
  • Provide strategic insight on lifecycle and geographic expansion opportunities
  • Educated to BS or BA or equivalent; MBA or equivalent preferred
  • Strong pharmaceutical sales and marketing/commercial experience, including product management experience
  • Experience with developing business cases to recommend and rationalize investments and other strategic actions
15

International Marketing Lead-revestive Resume Examples & Samples

  • Lead and direct key workstreams of the International commercial team and cross functional teams charged with setting the strategic commercial direction in the International markets
  • Contribute as an extended member of the scientific publications team to the development of a publication plan
  • Liaise with the PSTs and G/ICTs and external agencies to implement a clear and consistent Opinion Leader development strategy; ensures delivery of defined programs to create international brand advocates for the long term
  • Develop and implement industry-leading patient support programmes
  • Educated to BS or BA or equivalent; MBA preferred
  • Strong pharmaceutical sales and marketing/commercial experience, including some product management experience
  • Demonstrated success with identifying growth opportunities for a given product and driving an organization to capture value
  • Experience in developing and implementing patient support and patient finding / diagnostic programmes
  • Significant international experience
16

Marketing Lead Resume Examples & Samples

  • Assist in developing the annual marketing and tactical plans for NATPAR. Operating plan must align with the long range strategic plan, address estimated net revenue for the year, outline the operating budget to achieve annual forecast, define execution elements that service key market stakeholders (e.g. patients and health care providers) and comply with all corporate polices, regulations and laws
  • Implement promotional programs specified within the annual marketing plan for NATPAR through the management of promotional agencies and internal resources on time and within budget. Ensure proper accountability of external vendors to contracted terms with an eye toward efficient use of corporate resources
  • Develop and maintain positive and collaborative working relationships with a broad range of key internal stakeholders, including, among others, Sales/Marketing leadership, Market Access, Global Commercial Operations, Finance, Legal, Compliance, Regulatory Affairs, and Clinical Development & Medical Affairs in order to ensure delivery against commercial objectives and/or maximize the impact & effectiveness of resources supporting those objectives
  • Strong pharmaceutical experience, including some years of marketing and or promotion experience
  • Prior specialty marketing and or operations preferred especially in international markets
  • Highly developed understanding of International promotional regulatory environments and market access needs
17

Marketing Lead, Rare Diseases Resume Examples & Samples

  • Execute the product positioning and strategy for Elaprase
  • Coordinates the development and implementation of marketing strategy, p lans and programmes, aligned to the global marketing strategy for the portfolio
  • Provides direction to regional leads and LOC commercial teams
  • Collects regional marketing insights and inputs these into relevant GCT and/or PST decisions, global marketing plans and LCM plans
  • Drive the development and execution of commercialization strategy for Elaprase that is aligned with RDBU portfolio objectives and supportive of LOC needs and market dynamics
  • Develop and drive global commercialization tactics that support the Elaprase strategy and objectives
  • Partner with Medical Affairs and other functions to develop and deliver an effective program of educating and partnering with opinion leaders in our key markets
  • Select and manage creative agencies that will support the delivery of core marketing programs and tactics
  • Project manage specific marketing activities including congress presence, core promotional materials and other key marketing projects as described in the marketing plan
  • Play a key role in GCT meetings and ongoing communications with LOCs, ensuring appropriate local contribution and buy-in to central strategy and programs
18

Insights Marketing Lead Resume Examples & Samples

  • Drive the sourcing, packaging, and dissemination of marketing insights across Facebook, consumers and the industry at large
  • Work directly with the regional and sales leadership, measurement, and product marketing to deeply understand insights needs
  • Synthesize this data into compelling stories, messaging frameworks and materials for customers that drive interest and demand for Facebook for Business
  • Develop and write compelling and persuasive stories that tell our customers about their customers through a human lens
  • Work with global, regional and cross-functional counterparts to ensure cohesion and scalability for content
  • Create content that can be used by sales teams to generate new business, educate clients on new products/features and engage clients on innovative ways to drive awareness/sales via social marketing techniques
19

Seatme Marketing Lead Generation Specialist Resume Examples & Samples

  • Lead all tactical aspects of lead acquisition across both online and offline programs
  • Help grow Yelp SeatMe’s email channel to be more frequent, more targeted, and more engaging
  • Improve existing acquisition campaigns by continuously optimizing copy, creative, audience segments, and landing pages
  • Help manage outside relationships that drive growth and pioneer new user acquisition efforts
  • Assist in customer, market, and competitive intelligence research and insights
  • Collaborate closely with colleagues in sales, account management, and product development to help execute initiatives
20

Country Marketing Lead, China Resume Examples & Samples

  • Support the development and implementation of brand strategies, insights and the country messaging framework, to communicate a compelling value proposition for current and prospective users in China
  • Collaborate with marketing, product and operations functions to develop and execute brand marketing campaigns and plans
  • Work closely with the China country team to build, develop and execute integrated and highly effective marketing programs
  • Assist in the management of creative and media agency partners to ensure we can scale marketing capabilities in line with growth plans
  • Enable and support localization, ensuring all marketing activities feel local and personal; articulate market nuances for teams who aren’t familiar with the market
  • Manage and track brand marketing budgets and ensure effective budget utlization
  • Ensure timely and appropriate communications and enablement on marketing programs, campaigns and resources to internal teams and key stakeholders
  • Manage analytics and reporting for country brand marketing activities working closely with the Analytics team
  • Passion for all things Airbnb. Experience hosting on the site is a huge plus
  • 10+ years of relevant work experience at interactive, advertising, or marketing agencies and/or experience managing brand marketing on the client side —preferably in the consumer internet space in travel, design, technology, or lifestyle brands
  • A passion for storytelling through multiple media types, both visual and written
  • Experience building a brand’s integrated marketing presence with an exciting portfolio of past campaigns/content/creative projects – across digital marketing, experiential, offline marketing, partnerships and sponsorships
  • An integrated marketing mindset and excellent understanding of the interplay offline and online, and between paid, earned and owned channels
  • Strong agency management expertise – creative and media agencies
  • Excellent copywriting skills and a keen visual sense. An eye for detail and a quick wit
  • Experience working in fast paced global teams and communicating across national boundaries
  • Strong budget and project management skills, attention to detail and communication skills
  • Knowledge of analytics, web technology, digital campaigns and strong creative and brand strategy skills
  • Natural collaboration and bridge-building skills
  • Written and spoken language proficiency in Mandarin
  • The ability to work at both strategic and tactical levels – a hands on team player
21

Engagement Marketing Lead Resume Examples & Samples

  • Analyze all aspects of Airbnb’s funnel from signup to booking, identify the largest opportunities, and develop/implement a rigorous testing process to optimize conversion paths across our performance marketing channels, from paid search to remarketing
  • Collaborate with internal stakeholders to define a global strategy for user engagement. Partner with the Product Growth team and Performance Marketing team to execute strategies
  • Manage an engagement marketing team, empower them to go bigger and broader on global engagement and conversion initiatives, while guiding them to develop specialized skills
  • Architect and create testing strategies for engagement marketing strategies for traveler acquisition, host acquisition, re-engagement, retention, segmentation, and merchandising (cross-sell, up-sell) campaigns
  • Ensure that our engagement channels showcase our values and do nothing to undermine the trust and enthusiasm of our community
  • Strong understanding of growth frameworks; is analytical and a strong problem solver
  • Strong advocate for the team and able to coach and develop reports. Will be responsible for teaching mentors
  • Think strategically to drive growth for Airbnb, mobile background, understand what the value is
  • Has product experience and has worked with engineers
22

Policy Marketing Lead Resume Examples & Samples

  • Maintaining constant and clear communication between internal and external teams
  • Facilitate the development of project briefs with strategic planner to drive project
  • Oversee thorough, accurate and consistent work through our partners, maintaining world class standards
  • Manage ongoing budgets and develop collaborative relationship with Finance
  • Provide leadership and direction to all internal partners
  • Oversee all projects, problem solve, and lead flawless execution while working with multiple stakeholders
23

Regional Marketing Lead Resume Examples & Samples

  • Whilst aligning to Global strategy, lead regional cross-functional teams to define regional strategy
  • Partner with Distributors and LOCs to develop & deliver regional / local marketing programmes (e.g. symposia, medical education programs, etc) - ensure alignment with global strategy, brand guidelines and messaging
  • Review and analyze the performance of Distributors/Alliance Partners and provide monthly reports
  • Act as the product champion for assigned brand(s) in region
  • Gather regional insights in the development of P&R strategies
  • Monitor and report key market events/CI/planning/risks and opportunities to PSTL and Regional leadership
  • Work closely with Distributors, Supply chain, Regulatory, QA to ensure continued supply and adequate inventory level in country
  • Ensure regional / local input into product pack design, in conjunction with Supply chain
  • Liaise with the PSTs, CTs and external agencies to implement a clear and consistent regional KOL development strategy
  • Ensure that that the distributor and alliance partner Brand Plans are received, reviewed and where necessary are amended, and are then implemented fully
  • Provide strategic insight to PSTL for LCM and regional geographic expansion opportunities
  • Deliver on PST goals, objectives and KPIs
  • Liaise with compliance to oversee the rollout of Shire Policies to distributors and ensure that distributors are trained in and agree to follow these Policies
  • Educated to Degree level or equivalent; preferred MBA or equivalent
  • Significant experience in the pharmaceutical industry
  • Pharmaceutical sales experience
  • International & domestic pharmaceutical marketing experience
  • Experience in working with Distributors/Alliance partners
24

Managed Accounts Marketing Lead Resume Examples & Samples

  • Partner effectively with Advisory Solutions business partners to drive product definition and positioning
  • Lead campaigns through a standardized end-to-end process that covers campaign planning, integration and execution
  • Actively manage centers of excellence, marketing services resources, as well as external agency support to provide appropriate direction, timing, budget and approvals. Serve as the day-to-day contact to drive the process
  • Use performance measurement and DOEs (design of experiment) to drive channel optimization throughout the campaign
25

Global Digital Marketing Lead Resume Examples & Samples

  • Evolve the overarching digital strategy for Rare Disease BU
  • Devise strategies and tactics to drive online traffic to ultimately increase awareness and diagnosis of patients
  • Devise strategy and tactical plans to utilise data management systems to target potential patients
  • Involvement in business planning process/brand planning for Rare Disease assets
  • Liaise with commercial team members to ensure integration and collaboration. Align to global brand strategies
  • Develop and manage digital marketing campaigns in aligned with defined global brand strategies
  • Educated to Degree level or equivalent; MBA preferred
  • Significant experience in the pharmaceutical industry in a marketing/commercial position
  • Successful Digital marketing experience
  • International and domestic pharmaceutical marketing experience
  • Deep experience managing CMLR processes (or equivalent)
  • Experience/knowledge in rare disease therapeutic area preferred
  • Regional knowledge, including regulatory environments is an asset
26

Experiential Marketing Lead Resume Examples & Samples

  • 360-degree event management from scheduling to real-time execution
  • Develop and oversee project budgets
  • Provide strategic and aesthetic oversight; evaluate and select creative, art, and copy pertaining to event activations
  • Strong budgeting and negotiation skills
  • Play primary role in presentations and demonstrate high-level competency in selling an idea, responding to questions, and communicating ShopStyle/ShopStyle Collective’s point of view
  • Review incoming job starts, creative briefs, and other forms of project initiation to ensure team has essential information and sufficient time
  • Responsible for overall quality and presentation of project work and effectively developing and communicating marketing strategies and creative standards
  • Deliver both internal and client-facing proof of accomplishment
  • Monitor industry trends, competitive landscape, social media, and device landscape to inform all existing materials and/or inspire the development of new sales materials and experiences
  • Lead individual new business efforts in conjunction with senior management
  • Proactively direct and manage multiple assignments on time and on budget
  • Own postmortem ROI evaluation/event follow-ups
  • Minimum of 8 years of relevant experience in blogger/influencer marketing, experiential marketing or related field, and developing campaigns and events that meet brand goals
  • Extensive knowledge of the fashion, influencer, digital, and social media spaces with great concepts, practices, procedures, and cutting-edge technologies
  • Have a broad network of contacts in the fields of fashion, beauty, influencers, and event production fields
  • PR experience – inclusive of working with talent, wranglers, and PR professionals
  • Must have working knowledge of existing and emerging trends in fashion, music, media/entertainment, arts, and pop culture. Experience in beauty- and fashion-related industry is a must
  • Strong project and people management skills. Must be able to function as an individual contributor when needed
  • Possesses consistently calm, clear-headed leadership in high-pressure situations and an ability to effectively manage multiple projects on time and within budget
  • Strong local and national vendor relationships
  • Experience directing and managing a creative team with a collaborative approach to creative development
  • Exceptional research, writing, presentation, and organizational skills
  • Mastery of key software tools such as PowerPoint, Excel, Word, Keynote, etc., required to build, deliver, and manage event-marketing tools and collateral
27

Channel Marketing Lead, Europe Resume Examples & Samples

  • Devise and ensure the effective delivery of Oculus channel marketing strategies and values across the key European territories within agreed budgets and KPI’s
  • Localize, manage and track the marketing plans whilst controlling the marketing budget and ensure cost effective implementation
  • Upload local consumer and market insights to Product Management in order to create a locally effective Go to Market plans
  • Localize and execute the inbound / online marketing plan across social media, blogs, websites, mobile, CRM, & email that drives dialog, engagement, retention and advocacy across communities
  • Working in close conjunction with the Commercial Lead , support his/her objectives , drive the day-to-day execution of all marketing budgets & tactics, track key metrics, improve efficiencies through the marketing mix and report
  • Recruit, develop and manage EU experiential and channel marketing agencies and contractors by territory - setting objectives and measuring results
  • Feed back to MPK local insight into the brand and the value propositions for Oculus and the product portfolio, and communicate through all B2C and B2B touch points and channels
  • Appoint as necessary the appropriate regional research agencies and subsequently manage the local market analysis and consumer research, feeding back to MPK intelligence and insight
  • Support the planning and execution of consumer events and trade shows including Gamescom, and Paris Games Week in conjunction with the Global events team in MPK
  • Ensure effective localization of all marketing assets while capturing economies of scale and scope across creative services and media buying as required
28

Email Marketing Lead Resume Examples & Samples

  • Drive revenue growth for Facebook by increasing awareness and adoption of Facebook’s products for global advertisers and the agencies and partners who support those advertisers
  • Develop a strategic approach and framework to communicate effectively with Facebook’s global advertisers
  • Responsible for development, management and execution of CRM campaigns to our target audience – including list development and maintenance, audience segmentation, A/B testing and ultimately ROI of efforts
  • Work across Facebook brands to ensure strategic and executional consistency
  • Work with Engineering, BI & CRM teams to ensure tools and proper data structure is in place to support these efforts
29

Consumer Marketing Lead Resume Examples & Samples

  • Devise and ensure the effective delivery of Oculus channel marketing strategies and values across the key regions within agreed budgets and KPI’s
  • Localize, manage and track worldwide marketing plans whilst controlling the marketing budget and ensure cost effective implementation
  • Recruit, develop and manage experiential and channel marketing agencies and contractors by territory - setting objectives and measuring results
  • Develop local insight into the brand and the value propositions for Oculus and the product portfolio, and communicate through all B2C and B2B touch points and channels
30

NZ Performance Marketing Lead Resume Examples & Samples

  • A marketing campaign manager with 3-5 years’ experience in B2B marketing who is looking for an opportunity to impress and take their career to the next level
  • A positive, proactive self-starter with a track record of developing and delivering integrated demand generation programmes that deliver strong results
  • A creative thinker who is always looking for the next great idea or new approach
  • Results-oriented, with a focus on evaluation, measurement and improvement
  • Happy to work independently to achieve results with minimal supervision – but also loves being part of a team
  • An outstanding communicator, with the ability to work collaboratively across multiple parts of the organisation and build effective relationships at all levels with both internal and external stakeholders
  • Able to manage complex projects or activities, using both internal and external resources in cross functional and/or cross geography teams
  • Experienced at managing and optimising agency relationships
  • Able to identify and effectively manage issues that may affect project success
  • Able to effectively manage multiple demands and conflicting priorities
  • Someone who understands why processes and procedures matter and delivers what is expected in this regard
  • Experienced in working in geographically dispersed teams
  • Tertiary qualified in Marketing (other relevant qualifications, e.g. training in journalism, will be considered if backed by sufficient relevant experience)
31

Industry Marketing Lead, Global Resume Examples & Samples

  • Build external speaking opportunities via our XFN stakeholders
  • Help execute against our industry relations strategy
  • Coordinate the event speaker and content plan and pitches with Industry Relations, Speaker Program Agency and Events team
  • Lead a complex range of projects and interdependencies and effectively run meetings across a broad team of stakeholders
  • Interface with Communications on a frequent, regular basis to build out the plan
  • Work with our Partner Center to ensure integration of our new content and top narratives
  • Work with PR agency and Communications to drive coverage of content
32

Advice Marketing Lead Resume Examples & Samples

  • Accountable for the development and execution of integrated Advice marketing campaigns
  • Partner effectively with key business partners to drive product definition and positioning (e.g., Videochat and RPPM)
  • Seek viable opportunities to leverage new technologies and platforms (e.g., social media, mobile, etc.) to extend and promote our Advice capabilities
  • Ensure that Advice campaigns are effectively focused on increasing engagement and achieving business goals
  • 8+ years related financial marketing or applicable business experience; BA or equivalent; Marketing generalist whose skills include deep understanding of project management, product positioning, market segmentation, customer experience, reporting and tracking. Significant experience with digital channels, tactics and social media. Excellent written and verbal communications skills. Strong time management skills
  • ©2015 Teachers Insurance and Annuity Association of America-College Retirement Equities Fund (TIAA-CREF), 730 Third Avenue, New York, NY 10017 C23921
33

Industry Marketing Lead Resume Examples & Samples

  • Serve as Twitter’s primary Technology industry expert covering B2B and B2C; align Twitter’s value proposition with industry-specific marketing objectives
  • Lead the development and delivery of Twitter’s industry marketing plan in collaboration with our sales and sales strategy teams to drive client adoption of our platform
  • Establish a unique POV across the Tech space, and be the ultimate Twitter marketing champion across the industry
  • Create the content, programs, and strategies that will maximize industry revenue growth; focus on why Twitter is relevant to the industry and how best to use the platform to meet marketing objectives
  • Train sellers and facilitate the ongoing sharing of knowledge and best practices across regions and sales teams
  • Develop and run bootcamps for select clients
  • Collaborate with business marketing managers to develop compelling, client-facing materials for sales to use
34

Director, Growth Marketing & Lead Generation Resume Examples & Samples

  • Implement a high-impact, multi-channel marketing strategy to help achieve LeagueApps goals
  • Build and execute marketing campaigns for demand generation utilizing marketing automation tools
  • Direct our content creation and inbound marketing efforts
  • Develop content marketing and social media strategies and plans. Execute against those plans to drive leads and customer retention
  • Develop SEM strategies and goals; drive SEO efforts
  • Use stats like a fantasy football guru. Monitor marketing campaigns; set, track, and drive KPIs, including target lead numbers
  • Provide input on product marketing (features, pricing, and subscription models) based on market and competitive forces
  • Manage leagueapps.com website marketing, messaging and design
  • Create effective game plans. Synthesize data into insights which drive actionable programs
  • Participate in local sports and recreation industry events. Maintain knowledge of competition
35

Consumer Marketing Lead, Ophthalmology Resume Examples & Samples

  • 60%
  • Possess and develop deep product knowledge across all products and potential indications
  • Minimum of a Bachelors Degree required, MBA preferred
  • Must have at least 8 years of pharmaceutical commercial experience, including a minimum of 5 years of consumer marketing experience
  • Ophthalmics therapeutic area experience/knowledge preferred
  • Sales, sales leadership and in-line/launch brand management experience preferred
  • Demonstrated success in leading teams and managing & developing direct reports preferred
  • Demonstrated success in marketing, strategy formulation and complex cross-functional problem solving
36

Marketing Lead Resume Examples & Samples

  • 50%: Brand Strategy
  • Working with the product director aid in the development of the brand strategy for the brand
  • Identify drivers & barriers market growth, educational gaps and unmet needs in the market
  • Understand the competitive situation; identify drivers & barriers for use of Vyvanse
  • Aid in the development positioning and messaging, branding and educational platform messaging for HCP and audiences
  • Work cross-functionally to ensure alignment and execution of brand strategy
  • 40%:Marketing Execution
  • Working with the product director aid in the planning, implementation, and rollout for assigned programs and tactics to ensure they deliver against defined strategies. This includes the development of creative briefs, the routing of programs/tactics through the Commercial, Medical, Legal, Regulatory (CMLR) review process, and the development of measurement frameworks and metrics to measure effectiveness
  • Develop and maintain positive and collaborative working relationships with a broad range of internal and external stakeholders to ensure achievement of assigned objectives and/or maximize the impact & effectiveness of programs and tactics to achieve those objectives
  • 10%: Compliance
  • 6-8 years of pharmaceutical commercial experience, including 3 years of marketing or product management experience
  • Experience/knowledge in neuroscience and/or ADHD therapeutic area preferred
  • Highly developed understanding of US promotional regulatory environments
37

EU Marketing Lead Resume Examples & Samples

  • The Associate Director will work on a variety of core marketing activities (e.g. Market analysis, Marketing communications strategy, Congress and Meeting planning & project management)
  • Ownership of the EU tactical plans
  • Will manage the digital marketing strategy working with the Rare Disease Business Unit (RDBU) Digital Lead and LOC marketing teams to ensure successful implementation
  • Work with EU Marketing Team Lead to identify and understand the needs of healthcare professionals and patients in the EU region. Champion these needs within the organization where appropriate
  • In conjunction with Medical Affairs and local sales & marketing teams support the establishment and maintenance of professional, peer-type relationships with key opinion leaders (KOLs) and other key customers
  • Development, submission and approval of promotional materials via ZINC, which involves interaction with agency partners as well as the internal cross functional team composed of marketing, regulatory, legal and medical
  • Other activities as designated by the EU Marketing Team Lead to support the successful execution of internal and field based initiatives
  • Degree-qualified, preferably in a scientific discipline
  • Knowledge and experience of working in a Marketing role within the rare/Orphan disease space is an advantage
  • Agency management experience (briefing/execution/budgetary oversight) is required
  • Demonstrated project leadership is necessary as is proven success in aligning cross functional and cross geographical stakeholders
  • Deep experience managing a CMLR process or equivalent
  • Experience of digital marketing programmes would be advantageous
  • Experience using MS applications (Word, Excel, Outlook, PowerPoint)
38

Mobile Marketing Lead Resume Examples & Samples

  • Translate data into insights and high-quality mobile solutions that meet business needs
  • Leverage consumer insights, competitive intelligence and new product launches to identify and execute new and engaging capabilities, initiatives and campaigns
  • Review adoption and usage metrics and customer feedback to identify opportunities and recommend new product solutions
  • Lead agency relationships and other vendors, as required
  • Bachelor's Degree in a related field or equivalent work experience
  • Proficiency in Microsoft Excel, Word, MS Project, Visio, and PowerPoint
  • Proactively identify, respond to and resolve issues and risks
  • Able to work with multiple priorities and tight schedules
  • Text messaging and push notification marketing experience is a strong plus
  • Mobile experience in a highly complex, multi-stakeholder industry (such as healthcare/insurance, financial services or travel)
39

Marketing Lead-performance Business Resume Examples & Samples

  • Excellent leadership skills, including proven ability to manage / lead within a complex matrix organization
  • Experience working with external partners and agencies
  • Proven ability to create a positive working environment that encourages creativity, the championing of new ideas and processes
  • Strong people management and coaching / development skills
40

Direct to Consumer Marketing Lead Resume Examples & Samples

  • Delivery of the DTC net sales objective, including NB.com, NB retail, catalog & loyalty
  • Oversee key strategic initiatives for the DTC organization, including Loyalty, Catalog, and other Omni Channel initiatives, driving KPIs and long term success/ROI
  • Oversee all retail marketing initiatives across Experience Stores, Outlet and License formats, providing strategic guidance on marketing objectives, strategies and tactics, all aimed at driving retail traffic and conversion
  • Partner with the site consumer experience team, merchandising and digital consumer insights to guide, set and deploy marketing strategies and tactics to drive traffic and growth
  • Partner with the site acquisition marketing team to help determine optimum acquisition investment levels
  • Lead consumer segmentation efforts across our CRM efforts to develop actionable consumer insights, create and execute consumer segment level contact plans, actively monitor consumer experience flows to drive engagement, retention, reactivation, loyalty, consumer lifetime value and reduce attrition
  • Work closely with the NA Integrated Marketing Team in helping set the overall NA brand marketing strategy and media plans
  • Establish and monitor metrics to track performance, assess and report on external trends and recommend strategies to improve/optimize marketing efforts
  • Manage, develop, and motivate a team of marketers responsible for the loyalty and relationship marketing initiatives
  • 15+ years of Direct to Consumer marketing experience, including retail, ecom & CRM
  • Retail marketing experience, including successful implementation of traffic driving and consumer experience initiatives
  • Consumer relationship marketing experience, driving 1-on-1 connections through innovative retention efforts incl. email and loyalty
  • Omni channel marketing, leveraging consumer segmentation to drive effective cross-channel marketing programs
  • Ecom marketing experience, understanding the linkage between brand and site marketing, including digital media planning and forecasting
  • P&L responsibility and budget management, with track record of delivering on the business and tracking ROI
  • Travel required 20%
  • Excellent leadership skills, including proven ability to manage / lead within a complex matrix organization and coach / grow your teams
  • Proven ability to create a positive working environment that encourages creativity and the championing of new ideas and processes
  • Excellent analytical skills, with detailed knowledge of retention & traffic driving metrics and KPIs
41

Marketing Lead Resume Examples & Samples

  • Senior leaders within Nasdaq seek them out for development and new product development
  • As the senior expert, acts as the escalation point for both internal and external people as it relates to technical expertise
  • Anticipates business and regulatory issues; recommends product, process or service improvements
  • Is visionary from a new solutions/products perspective, considering ‘what is possible&#8217
  • Is involved in functional strategy formulation; can over-ride functional directives when required
  • Challenges the status quo through openness without judgment
  • Leads projects with notable risk and complexity; develops the strategy for project execution
  • Proactively thinks ahead, planning for future business needs, and personal competency needs to reach goals
  • Leads others to solve complex problems. Often will facilitate global working group for issue resolution
  • Solves unique and complex problems with broad impact on the business; requires conceptual and innovative thinking to develop solutions
  • By words and actions is able to create, manage and inspire change across the organization
  • Impacts the direction and resource allocation for program, project or services; works within general functional policies and industry guidelines
  • Is involved in senior leadership decisions, being the expert reference on an issue
  • Communicates complex ideas, anticipates potential objections and persuades others, often at senior levels, to adopt a different point of view based on sound reasons
  • Acts as a role model when it comes to sharing knowledge and expertise across organizational boundaries
  • Shows initiative to deliver better results than expected and often offers his/her help to others in order to achieve shared goals
  • Requires broad and comprehensive understanding of different systems, theories and practices
  • Applies broad industry and commercial awareness to drive financial and operational performance across sub-functions
  • Leads through senior employees and multiple teams; executes functional business plans and contributes to the development of functional strategy
  • Directs the resolution of highly complex or unusual business problems applying advanced analytical thought and judgment
  • Guided by functional strategy, impacts results of part of a function, division or region or facilitates the work done by other functions by providing support to impact the business
  • Negotiates and influences the opinions of others within the business unit and in external organizations; exercises sensitivity to the audience
  • Identifies project resources required and seeks additional resources within the organization (e.g., product owners, sales, operations, technical and communications), focusing on producing the best results
  • Anticipates potential project or program changes/risks and develops a contingency plan to ensure successful project launch and execution
  • Oversees solution implementation, providing guidance as necessary and ensuring alignment with plan and strategy
  • Oversees the execution and implementation of marketing processes, tools e.g., brand, digital, direct response and event marketing, SEO/SEM, measurement and analysis, and customer identification and targeting), analyses, etc., ensuring business objectives are met and ROI is achieved
  • Coaches team and stakeholders on effectively using marketing research data and competitive intelligence when preparing deliverables and to enhance the bottom line
  • Oversees and manages the analysis of marketing research data, providing expertise on complex issues; guides stakeholders regarding the results of data analyses
  • Oversees market and product activities, providing guidance regarding complex scenarios and inquiries and partnering with clients to achieve market and product objectives
  • Communicates personal investment in the organization and its success to demonstrate commitment to employees and build the sense that “we are in this together”
  • Ensures that employee engagement is measured regularly within the business unit/function and implements appropriate measures to sustain engagement
  • Understands the development needs of direct reports and supports them in the development of their own direct reports to fill in gaps for the future
  • Shapes developmental roles and assignments to balance individual and business unit/function needs
  • Provides in depth, one-on-one coaching to enable others to achieve performance goals and maximize their potential
  • Makes selection decisions with the organization’s overall talent management strategy in mind
  • Encourages leaders to balance strengths and development areas among employees when assigning talent, ensuring a diverse distribution of necessary skills to meet the business unit/function’s goals
  • Demonstrates understanding of ongoing and future talent needs and looks for ways to address those needs through effective recruitment and development of talent
  • Recommends initiatives that strengthen and align talent development with future needs of the business unit/function; provides input for succession planning
  • Uses knowledge of the business model, and challenges assumptions and conventional thinking to develop new strategies for the business unit or function
  • Communicates the organization’s vision to the business unit/function to gain support and motivate others and build a sense of shared purpose
  • Identifies criteria to assess strategic alignment and success of plans tracking against measurable business unit/function success factors
  • Seeks to understand the main business drivers of current and potential customers, and designs solutions accordingly
  • Creates and supports programs that improve the business unit/function’s reputation for providing excellent customer service; understands the external factors that may impact a customer’s perspective
  • Anticipates emerging trends that will impact future customer needs and prepares the business unit/function to respond
  • Frequently communicates the business necessity and benefits of change to employees
  • Translates change initiatives into tactics and operating plans for the business unit/function
  • Identifies and anticipates potential concerns for key stakeholders and uses multiple strategies and methods to gain support for change
42

Marketing Lead Resume Examples & Samples

  • Drive strategy and content creation across client work, digital channels and MT pubic appearances, partnerships and press activties
  • Identify, build and leverage network and partnerships across digital, marketing and press influencers, brands and professionals
  • Maintain smooth running department across all associated functions including, but not limited to, press, events and digital content, certain new business initiatives and philanthropy
  • Serve as senior member at MT+ - part of director group
  • Strategic, big picture, savvy
  • Particularly in-tune with trends in today’s media, digital landscape and how to build networks within
  • Ambitious, creative and switched-on
  • Self-managed and structured
  • An opportunity maker and spotter
  • Hands-on manager - not afraid to get hands dirty
  • Strong writer
  • Discrete and dedicated
  • A doer with a track-record of impact and success
43

International Marketing Lead Resume Examples & Samples

  • Develop and deliver short and long range integrated marketing strategies for the product in line with broader business objectives. Collaborate with US Marketing to align strategies (particularly prelaunch/launch plans); deliver financial objectives (revenue, market share, and A&P expense targets) for the product. (50%)
  • Develop and maintain positive and collaborative working relationships with a broad range of key internal stakeholders, including, among others, Region Leads, Country GMs and Sales/Marketing leadership, Market Access, Global Commercial Operations, Finance, Legal, Compliance, Regulatory Affairs, and Clinical Development & Medical Affairs in order to ensure delivery against commercial objectives and/or maximize the impact & effectiveness of resources supporting those objectives. (20%)
  • Serve as a core member of the PST, effectively representing the international commercial perspective in team decisions and collaborating across PST functions in defining and delivering PST-level objectives, deliverables and programs. (10%)
  • Ensure understanding and adherence by the commercial team to all relevant internal and external policies or guidelines that relate to the team’s activities and deliverables. (10%)
  • Strong experience in pharmaceutical commercial and marketing
  • Product launch experience preferred
  • Demonstrated success in leading teams and managing & developing direct reports
  • Demonstrated skills in marketing, strategy formulation, and complex cross-functional problem solving
  • Highly developed understanding of international promotional regulatory environments
44

International Marketing Lead Resume Examples & Samples

  • Proven International pharmaceutical product management experience
  • Demonstrated capability in both international product launch and brand building with appropriate marketing campaign development /evolution and project coordination experience
  • Proven ability to work as part of a team in an international, matrix environment
45

Product Monetization & Marketing Lead, Pages Resume Examples & Samples

  • Coordinate and manage cross-functional teams (including PR, design, product, and engineering stakeholders, channel marketing and sales support materials and packages are created) to deliver world-class products to the market
  • Drive product adoption and usage by supporting market facing programs
  • Collaborate with recruiting to hire, manage and develop a team of high performing product marketers
46

Field Marketing Lead Resume Examples & Samples

  • 5+ years experience in digital marketing, with extensive technology experience, ideally in a consulting firm or agency
  • Top-notch communication skills both written and oral in Japanese, with business level English
  • Ability to work with minimal supervision and with people from a wide variety of cultural and ethnic backgrounds
47

Marketing Lead-brand Resume Examples & Samples

  • Collaborate with leadership to identify our buyers’ business issues and their diverse needs
  • Build and drive integrated, multi-channel marketing and communications programs that align with these issues and the practice’s overall strategy
  • Build comprehensive, integrated and multi-channel marketing and communication programs to launch, enhance and support the integration and expansion of the FSO’s strategic alliance relationships and acquisitions
  • Working closely with subject matter experts, manage the development and distribution of thought leadership
  • Direct and oversee the development of tactics for major events and industry conferences, digital and social media campaigns, website optimization, advertising, media relations, industry analyst relations and key industry insights
  • Develop and manage the program’s annual budget, track the return on investment (ROI) of activities, adjust marketing and communications programs based on effectiveness and provide reports and status updates to leadership as required
  • Develop and deploy feedback loops that help inform leadership and ensure effectiveness of messaging and programs
  • Serve as part of the wider BMC team to drive performance goals and, in particular, assist with the delivery of an integrated global GTM marketing strategy and plan
  • Effectively project manage multiple initiatives simultaneously
  • Operate independently to resolve challenges while maintaining an active dialogue with all stakeholders
  • Participate in market research projects as required
  • Team effectively with counterparts across BMC and business development, including EY Global Sector Centers and Executive BMC teams to identify global programs and content that is relevant for the target buyer audience. Identify regional content and program sponsors and oversee customization, including translation (if required)
  • Develop methods for supporting innovation and change
  • Maintain up-to-date knowledge on brand, marketing, and communications issues and trends; market issues; and the long-term implications for EY within the areas supported and financial services sectors
  • Provide strong leadership in coordination with peers to drive performance goals of delivering stakeholder value, quality and operational efficiency
  • Serve as an advisor and main point of contact to the stakeholders being supported for all things BMC related
  • Understanding of advanced marketing and communication principles, and exposure to IT, data and analytics marketplace issues, ideally within financial services
  • Professional service and alliance marketing experience desired
  • Demonstrate a thorough understanding of digital content development and delivery principles including social media campaigns and website/search engine optimization
  • Experience working with external and internal PR agencies/resources Strong project management skills and proficiency at effectively managing multiple, complex and time-sensitive projects
  • Proven talent at building relationships and influencing without authority to gain support and commitment from others; mobilize people to take action; motivate others to meet EY and BMC strategic goals; and engage with leaders effectively
  • Adept at effectively interfacing with senior leadership and navigating a matrix management structure
  • Enable and demonstrate innovative thinking and follow through to action
  • Be a point of integration; enable knowledge sharing throughout the region, the BMC team and across EY; be able to synthesize information from others; connect all facets of the business when initiating, developing and implementing marketing and communications projects
  • A minimum of 12+ years of related work experience. Professional service and alliance marketing experience desired
48

Marketing Lead Resume Examples & Samples

  • Aligned to one of the End User Services 3 technology towers – responsible for marketing of the tower’s technology products
  • Develop deep audience understanding , develop the strategies to communicate to them and identify gaps in our marketing methods for those audiences
  • Identify, establish and maintain partnerships with colleagues across engineering and product management teams, communications and digital signage teams
  • As part of the marketing campaign, produce collateral including – emails, articles, digital signage, videos, user guides, FAQs and tips; working with graphic designers and video animators where appropriate
  • Create and execute surveys as appropriate, to obtain feedback from our target audience
  • Lead cross–tower marketing campaigns
  • At least 5 years experience in a marketing and/or communications role
  • Excellent team player
  • Ability to tailor communications based upon the audience and message
  • BA/BS degree or equivalent experience required
  • Photoshop
  • SharePoint
  • Microsoft Office Suite
  • Indesign
49

Marketing Lead-proagrica Resume Examples & Samples

  • Strategic management of customer acquisition and retention to deliver volume, aov and revenue in line with annual targets
  • Development of acquisition marketing strategies across all marketing channels
  • Analysis and reporting - evaluate and recommend the appropriate methods for meeting the brand’s lead targets
  • Manage the Senior Farmplan Marketing Executive based at the Farmplan office in Ross On Wye, and to visit this office at least every other week
  • Manage the Senior Subscription Marketing Executive and implementing tactics to optimise the funnel between Farmers Weekly subscribers and Farmplan customers
  • Communicate & collaborate effectively with stakeholders across the business to drive and deliver business goals
  • Development of additional Farmplan products and services in line with strategic objectives
  • Identifying new and innovative opportunities to support the business strategy and to complement current marketing activity
  • Ensuring brand consistency across all activity
  • Previous experience in a marketing management role
  • Enjoy working with a results-driven team and bring new ideas to help the team achieve their goals
  • Like change and challenging projects
  • Be comfortable working daily with different teams and liaising with people in different locations
  • Our ideal candidate will want to own the role, define the funnel strategy, be extremely well organised, a good communicator, comfortable with technology and skilled in marketing
  • We’ll pay you a competitive salary
50

Digital Marketing Lead-VP Resume Examples & Samples

  • Work with channel manager to execute creative and ad operations elements of campaigns across search, display, affiliate and social channels
  • Assist with creative development (landing page and banners) – Ensure that creative/project brief requirements written by the marketing managers are reflected in the Agency brief and that all of the processes for development and execution are followed by the Agency
  • Prepare all Creative elements for campaign release including: trafficking and testing
  • Assist with the tag management process
  • Lead quality assurance (QA) for the digital campaigns including review with agencies partners ad serving engines
  • Manage process for deploying campaigns as well as proactively suggest optimization opportunities to drive growth
  • Work with channel managers and analytics to develop on-going test plans for optimization
  • Manage trafficking/drive calendar to ensure timely & flawless execution of banners and content, product additions/removals, pricing changes and key testing /optimization initiatives
  • Understand competitive landscape from a creative (onsite and offsite) standpoint and identify new opportunities for opportunities for optimization and innovation
  • Has 5+ years’ experience in digital marketing for a large scale brand and/or marketing agency
  • Work experience in Financial Services a plus
  • Knowledge of, passion for and experience working in digital marketing including display, integrated partnerships, paid social, and search marketing
  • High proficiency with PowerPoint, Excel and campaign management systems (CMS, ad-serving, SiteCatylst, reporting/analytics)
  • Ability to relay analytical insight to internal and external stakeholders with various levels of analytical and digital knowledge and at all levels of seniority
  • Capable of functioning under tight deadlines and works well under pressure in an extremely fast-paced, multi-tasking environment
  • Capable of building partnerships with key business and agency stakeholders at all levels
  • Able to interpret and communicate problems as opportunities and make recommendations accordingly
  • Thrives working both independently and as a team
51

Regional Marketing Lead Resume Examples & Samples

  • Develop business and brand strategies and resulting creative platforms that communicate a compelling value proposition for current and prospective users in each key market; collaborate across functions to drive clarity, impact and learnings
  • Manage creative and other agency partners, ensuring optimal resourcing, timely briefings, contracts, payments and a deep understanding of the brand and business opportunities, challenges and plan
  • Be the relentless advocate for localization across each market in Europe; ensure all marketing activities feel local and personal; articulate market nuances for teams less familiar with the region
  • Extensive experience (15+ years) executing traditional, digital, SEM, experiential, partnership, sponsorship, and social marketing communications in Europe
  • Creative and analytical thinker with proven ability to champion world class creative marketing programs that deliver results
  • Experience managing agencies and large, multi-national teams internally
  • Solid knowledge of finance and accounting; ability to manage budgets including forecasting, actualizing and accruing
  • Willingness to regularly travel internationally
  • Record of success in leading teams, measurement of ROI, and accountability for results
  • Ability to thrive in a fast-paced startup environment
  • Outstanding communication and presentation skills; able to articulate a vision, strategy and idea clearly and succinctly
  • Fluent in English (written and verbal); at least one other European language a plus
  • Appreciation for design and a passion for Airbnb
52

Marketing Lead Resume Examples & Samples

  • Maximizes all opportunities in the process of closing a sale resulting in the taking of market share from larger competitors
  • Understand completely the business strategy of products, price, channels and marketing
  • Monitoring the competitor’s market actions_product, price, channel and promotions and report to Manager the market status to make a winning strategy together
  • College’s Degree in Business Administration, Business Administration-related disciplines
  • At least 7+ years of consumer sales experience including Sales Management or Business Development
  • Ability to work effectively within a matrix environment
  • Experience in staffing, leadership development, employee relations, strategic planning, and project management
53

Product Marketing, Masterpass Marketing Lead Resume Examples & Samples

  • Do you feel comfortable in the area of B2B, B2B2C and B2C?
  • Are you a true digital native with experience in product marketing?
  • Are you able to deliver on campaigns with a good ROI?
  • Design and implement a go to market strategy across Nordics
  • Drive MasterPass consumer marketing campaigns
  • Support business development by driving merchant marketing campaigns
  • Support and implement Account Managers to build strategic launch plans with issuing partners
  • Maintain budgetary responsibility for MasterPass project
54

Japan Consumer Marketing Lead Resume Examples & Samples

  • Own and drive marketing strategy to understand and deliver impact across the marketing funnel (from awareness to user growth) including engagement and retention
  • Demonstrate the value of Twitter for consumers and shift perceptions in-market
  • Collaborate closely with the marketing and product teams in San Francisco and ensure that local initiatives are consistent with global strategy
  • Drive the planning, implementation and reporting of all consumer marketing initiatives in Japanese market
  • Manage creative process and the entire breadth for all consumer advertising initiatives for Japanese market
  • Collaborate with all stakeholders in Japanese market and Twitter HQ at San Francisco to optimize in-market efforts and ensure alignment across Consumer Marketing
  • Build and own the entire Consumer marketing function and work closely with B2B marketing lead, ad sales, BD and media partnership teams in Japanese market
  • Manage marketing planning process, development, measurement and reporting
  • 8+ years prior experience, including experience in house with a large tech or consumer brand, agencies/ brand side
  • Deep understanding of Media planning, buying in both online, offline, mobile mediums. Extensive experience in performance marketing, research, direct marketing and a deep understanding of consumer and brand marketing
  • Experience must include managing the creative process with the Agency to keep in line with the Twitter brand guidelines and promise
  • Must have proven experience in innovative marketing strategies on digital side including experience in planning, budgeting and execution
  • Experience in leading a cross functional team, managing agency relationships
  • Proficient with a deep understanding of consumers, target market and product required
  • Metrics driven and a mind set to measure all marketing initiatives
  • Deep understanding of the Product and the user experience
  • Excellent communication, organization and negotiation skills required
  • Ability to handle multiple projects in various stages of development required
  • Experience working in a global technology company strongly preferred
  • Full fluency in both Japanese and English (Speaking, Reading & Writing)
55

Digital Marketing Lead Resume Examples & Samples

  • Own the budget, forecasting and tracking of spend and revenue targets for the Paid Media team
  • Scale key business initiatives across customer acquisition, branding, and sales pipeline
  • Define the strategy, budget, and testing cadence to build out new media channels
  • Become collaborative business partner with all cross functional teams to drive strategic initiatives, such as: International Marketing, Product Marketing and Business Marketing
  • Determine the suite of tools, automation and processes necessary for scale
  • Communicate analysis, learnings and insights to other teams
56

Marketing Lead, Global Campaigns Resume Examples & Samples

  • Build, run, and manage effective marketing campaigns to promote Dropbox as a world-class business brand
  • Partner effectively with Dropbox executives, Communications and Product teams to develop campaign strategies and key messages
  • Develop and package thought-leadership content, working closely with channel owners (social, email, web, events, field, advertising, and PR) to lead global campaigns
57

Marketing Lead Resume Examples & Samples

  • Understanding of sales process and the ability to identify the marketing campaigns and activities that can influence the different stages of the process
  • Demonstrated ability to coordinate projects across functional teams, including technical, sales, engineering, marketing, teams
  • Strong leader with excellent verbal and written interpersonal skills; ability to work successfully with and influence all levels across Redknee
  • Strong sense of design and experience in developing, tracking and managing HTML campaigns
  • Ability to write compelling marketing and advertising content used in outreach campaigns and programs
  • Strong understand on B2B social media campaigns and SEO strategies
  • Past experience with B2B technology marketing and telecom software products, especially billing and BSS, is preferred, but not required
  • Ability to source, work with and manage 3rd party resources as required
  • Demonstrated ability to understand and discuss technical concepts with technical employees
  • Street smarts; ability to work both independently and with a team, and willingness to roll up your sleeves and do what's necessary to drive results
  • 5 – 7 years marketing experience
58

Marketing Lead, Uber for Business Resume Examples & Samples

  • Work to rapidly grow awareness of U4B and drive adoption by companies
  • Develop collateral and creative content relevant to various TGs for marketing U4B – both to companies, and to stakeholders within a company
  • Manage planning & execution of paid search campaigns across all channels including paid Search, Social, Display, Mobile, and Offline
  • Closely monitor, measure and report on marketing driven growth initiatives
  • Manager all Social media accounts for Uber for Business in India
  • Help shape the U4B brand in the country
  • Work on daily reporting & bid and budget optimization to improve the ROI of campaigns; develop MIS dashboards for tracking & reporting of all campaigns
  • An MBA from a premier institution with 5+ years of brand /product marketing
  • History of demonstrating results via data-driven marketing campaigns
  • Basic SQL knowledge
59

Growth Marketing Lead, Expansion Resume Examples & Samples

  • Build out and directly lead a team of marketing professionals to establish and scale Growth Marketing Expansion (New products including Vehicle solutions and UberFamily and strategic initiatives with policy and BD) through high impact marketing & results-driven programs
  • Set strategy and goals with a deep understanding of the needs of each of the products served, and rapidly scale to meet their marketing needs both in the US and internationally
  • Work closely and cross functionally with senior leadership, helping to develop integrated business strategies, clean measurement and cost allocation. Strategic alignment and direction is paramount to doing this role well
  • Think big /creative for multiple products, each with it’s own complex business model across different audiences (consumers, businesses, drivers)
  • 8+ years experience leading world class growth marketing programs for new products and business models in both B2B and B2C
  • Ability to work closely and communicate effectively with US and international leadership in an ever-changing environment with tight deadlines
  • BA/BS in Marketing, Economics, Applied Statistics or other Quantitative field preferred; MA or MBA preferred
60

Growth Marketing Lead, Ubereverything Resume Examples & Samples

  • Build out and directly lead a team of marketing professionals to establish and scale UberEATS and UberRUSH through high impact marketing & results-driven programs
  • Operate effectively in a matrixed environment with marketing, analytics, design, engineering, finance and senior leadership across the company to set and manage clear objectives
  • Motivate and leverage existing and new staff, eliminate workflow inefficiency and define true workload capacity, provide solid guidance regarding shifting priorities, adjusting timelines, and/or hiring additional support
  • Think big /creative for multiple products, each with it’s own complex business model across the three different audiences (consumers, businesses, drivers) UberEverything connects
  • Scope resourcing to scale the existing performance marketing team to meet the needs of our high-volume, fast-paced, constantly changing lines of business
  • Strong hands-on management of functions that included combinations of the following: performance marketing, analytics, lead generation, marketplace efficiency, production and project management
  • Comfortable navigating the unknown and taking calculated risks, ideally with experience developing growth marketing plans for new, non core areas of established businesses or as part of a start up
  • Unparalleled ability to promptly establish priorities and communicate expectations
  • High energy and motivational leadership driven by personal influence and example with direct staff, peers, and senior leaders across all company functions
  • Ability to assess organizational resourcing needs, build new models for working and then scaling the process and hiring teams around the world
61

Marketing Lead Resume Examples & Samples

  • Assesses and effectively manages all of the risks associated with their business objectives and activities to ensure activities are in alignment with the bank's and unit's risk appetite and risk management framework
  • Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions, and ability to leverage that information in creating customized customer solutions
  • Knowledge of and ability to utilize an organization's marketing information systems
62

Marketing Lead, Senior Resume Examples & Samples

  • Experience in working with and influencing multiple stakeholders at multiple levels of seniority
  • Ability to work across an organization and build relationships with diverse groups and senior leaders
  • Ability to work cross-functionally to develop and manage a marketing strategy integrating brand, media, PR, advertising, events, thought leadership, digital, and other channels
  • BA or BS degree
  • Experience with B2B/B2G professional service marketing
  • Experiencing with applying measurement and evaluation frameworks to marketing strategies to identify course corrections, demonstrate success, and tie marketing to sales
  • Possession of excellent collaborative, relationship building, and time management skills
63

Customer Engagement / Digital Marketing Lead Resume Examples & Samples

  • Create and develop the marketing consulting practice at Slalom under Customer Engagement
  • Lead CE Marketing product definition, offering and go-to-market planning year over year
  • Forecast your practice area business and manage to that number
  • Build, hire and resource a team to deliver against current and projected projects/business
  • Manage any existing resources and ensure projects are sold to place Slalom resources onsite
  • Senior level marketing experience across MarCom, GTM, Channel, Marketing Ops and Technology
  • Acquisition, marketing automation, project management, email marketing, marketing operations, brand strategy, channel mix strategy and delivery, analytics
  • Sales skills: communication skills, RFP experience, pipeline build and management
  • People management - interviewing, resourcing on an ongoing basis
  • Forecasting and analytics
64

Marketing Lead Russia Resume Examples & Samples

  • Develops and implements marketing strategy for HCV, HIV, HBV, ANF and Oncology focusing on Russia and supporting the CIS
  • Strategically coordinates and implements marketing plan across functions liaising with medical, sales, market research, corporate communications and finance, to drive activities to achieve revenue and results objectives
  • Commercializing our HCV product through a partner
  • Building and developing the marketing strategy for our HCV franchise
  • Will act as Alliance manager – liaising between us and the external provider
  • Liaises with Sales Managers to ensure effective communication and implementation of marketing strategy and solicits and uses feedback to optimize marketing channels and communication messages
  • Forecasts revenue and expenses based on strategies and tactics defined in Business plans
  • Manages and controls portfolio-marketing budget within agreed profitability targets
  • Responsible for oversight and strategic direction across a number of projects, including overall agency management and creation of promotional materials and campaigns
  • Ensures that all marketing activities are in compliance with regulatory and legal requirements
  • Typically requires a BS or BA degree and considerable relevant experience
  • An advanced science degree such as MD, PharmD, PhD or international equivalent is desirable
  • Advanced experience with product lifecycle management is preferred
  • Extensive knowledge and experience in pharmaceutical product life cycle management in a variety of therapeutic areas preferred
  • Experience in Virology will be an advantage
  • Requires highly developed leadership skills with an ability to set a vision, to lead change, and mentor others
  • Must possess excellent strategic thinking skills with ability to formulate, develop and execute development strategy
  • Must possess excellent interpersonal skills with ability to lead, interact with, focus, resolve conflict and drive consensus among individuals from a variety of cultures, and disciplines
  • Must have strong executive presence with ability to command respect through exercise of sound business judgment and clear decision-making
  • Excellent communication skills with an ability to efficiently and productively communicate both orally and in writing are required. Must have excellent management skills including training, performance management, planning, prioritization, objective setting, recruitment and selection, meeting management and plan execution
  • Must possess a demonstrated ability to conceive, develop and implement multi-dimensional marketing and business plans
  • Must have demonstrated excellence in project management and effectively managing multiple projects/priorities
  • Must be able to successfully perform complex budget management with an understanding of revenue forecasting
  • Has demonstrated ability to successfully play an important intermediary role between brand development and pure medical marketing activities. Successfully develop external relationships leading to brand advocacy
65

Marketing Lead Rare Diseases Resume Examples & Samples

  • Responsible for achieving or exceeding P&L (revenue and profitability) targets for Myozyme and any other brand(s) within the Pompe franchise assigned in the future
  • Analyze, strategize, organize and drive timely execution of annual marketing plans to achieve superior results
  • Develop strategic scenarios and financials supported by clear assumptions
  • Ensure marketing strategy and market access strategy are aligned
  • Maintain pricing framework for each province with clear strategies to minimize price erosion
  • Evaluate market environment using all available data on all customers and patients and clearly communicate a full understanding of key dynamics
  • Anticipate future competitor strategies and tactics by ensuring team has access to all market intelligence data and encourage cross-functional colleagues to contribute
  • Interact with key customers and patients to fully understand their needs
  • Understand Pompe disease in terms of disease epidemiology, diagnosis rates, barriers to disease management, current disease treatment options, pros and cons of different treatment options
  • In collaboration with various support functions, ensure sufficient product supply, favourable market access and efficient distribution for Pompe brand(s) within Canada
  • In collaboration with Medical Affairs, contribute to the planning and implementation of high risk screening programs, clinical research and approved ISSs
  • Manage promotional and assigned non-product expense budgets
  • Manage product forecasting with responsibility for monthly, quarterly and annual P&L results
  • Develops promotional materials and campaigns, including: sales tools, product messaging, direct mail / social media / Internet, PR campaigns, advertising, teleconferences
  • In conjunction with Government Affairs and Market Access personnel, secure / maintain reimbursement for assigned product in all provinces and with private payers
  • Set clear field force objectives, in agreement with Associate Director, to achieve brand objectives
  • Actively involve representatives of the salesforce and medical in the development of the strategic brand plan and individual marketing tactics
  • Assist in the development and implementation of sales meetings
  • Manage national / local advisory groups and treatment guidelines/consensus statements
  • Organize and enable patient advocacy groups to support product(s) and access to care
  • Business travel required within Canada (regular) and internationally (sporadic)
  • Minimum Bachelor’s degree or equivalent, MBA or graduate degree a plus
  • Minimum four (4 ) years direct sales in pharmaceutical industry preferred
  • Minimum four (4) years product management experience or equivalent in related area
  • Experience in new product launches in related area is an asset
  • Working knowledge of reimbursement on provincial and private payer levels
  • Strong results orientation i.e. has a proactive, business-oriented focus with the resolve to set challenging goals and demonstrate the commitment and persistence to achieve them
  • Proven ability to work in a fast-paced, change-oriented environment, at all levels of the organization
  • Excellent technical aptitude and marketing ability skills with a proven ability to innovate
  • Strong analytical / problem solving skills
  • Fluency in English, with additional skills in French as an asset
  • Demonstrate superb written, verbal and presentation skills
  • Computer literacy including word processing, spreadsheets, email and presentation software
66

Area Marketing Lead-krave Resume Examples & Samples

  • Strong networking and relationship building skills; energetic, motivated, outgoing, competitive and embraces the brand
  • Ability to take direction well and contribute insights and knowledge gained in the field -- your opinion and experience matters
  • Must have a strong understanding and knowledge of all social media platforms
  • Must be proficient in MS office (Word, Excel, PowerPoint)
  • Must have a smart phone with ability to take/upload/identify photos; Internet access for social networking sites (Twitter, Facebook, Instagram, Pinterest) -- constantly connected to what is going on in the area
  • Creative, innovative, self-starter
  • Multi-tasker who creatively and effectively solves problems
  • Flexibility to work days, nights and/or weekends – minimum 37 hours/week
  • 1-2 years relevant experience in events, promotions, and consumer products marketing
  • Sales and/or retail experience at grocery, drug or bulk store level
67

Digital Marketing Lead Resume Examples & Samples

  • Provide thorough and timely feedback to global creative / production teams on the various cycles of creative approval
  • Work with Merchandising Online Team and Partner Marketing to review promotions, coordinate landing pages simplifying consumer purchase path and encourage full funding
  • Able to provide clear direction to Production and Merchandising teams on timelines and campaign expectations as well as provide insight on campaign / offer performance to produce results
  • Collaborate with CRM and Agency with development and execution of a media plan that optimizes / targets various audiences and meets financial expectations
  • Using various test results, key learnings, best practices and analytics, appropriately brief messages that meet needs of our Consumer, grow active base and improve financial performance
  • Able to provide clear direction to Agency on timelines and campaign expectations as well as provide insight on campaign performance in collaboration with CRM. Comfortable with challenging assumptions to drive business results
  • Generate campaign analytics to measure impact and to plan for vehicle and creative improvements
  • Be accountable to vehicle performance (Visits, RUM, ROAS / MOAS), quality, deliverables and budget
  • Deliver a digital marketing playbook that documents best practices and serve as a knowledge resource for everything Email
68

Digital Marketing Lead Resume Examples & Samples

  • Develop acquisition plans and campaigns that encompass competitive assessment, testing strategy, creative positioning, integration into partner digital channels, and leverage emerging channels (Display, PPC, Video, Social, etc.) to deliver against account goals
  • Partner closely with key Marketing stakeholders (Marketing Operations, Partnership, Research, etc.) to present marketing plans, provide updates on top initiatives and key performance indicators
  • Lead all digital media initiatives (Display, PPC, Affiliates, etc.) efforts
  • Implement and measure campaigns to maximize channel performance
  • Leverage web analytics tools (Adobe Site Catalyst and Test and Target) to understand fall-out points throughout the conversion funnel and develop initiatives to increase yield
  • Identify and lead integration of new technologies and capabilities (Social, landing page optimization, click-to-chat/call, retargeting, etc.) to improve program performance
  • 5-7 years direct response online marketing experience required, with a proven track record of leading acquisition initiatives. Financial services industry preferred
  • 5 + years experience leveraging web traffic tools (Google Analytics, Adobe Site Catalyst, etc.)
  • 5+ years experience leading landing page optimization campaigns (A/B and MVT)
  • Ability to multi-task and work well with vendors, partners, other bank colleagues (Legal, Mktg Ops, Technology, Sourcing, etc.)
  • Strong Oral and Written communication skills – able to provide clear direction and feedback to achieve business objectives
  • Expert knowledge in Digital paid media including PPC, Display, Affiliates and Social
69

Search Marketing Lead-apj-symantec Resume Examples & Samples

  • Manage the day-to-day search marketing activities across multiple search engines (Google, Yahoo, etc.) including the campaign planning, implementation, keyword bid management, performance monitoring, and optimization of paid search campaigns
  • 2+ years of experience managing & optimizing large-scale paid search programs
  • Exceptional copy writing skills
  • Strong critical thinking ability & communication skills
  • Experience in coordinating projects across multiple time zones
  • Experience in using keyword bid management tools required. Proficiency in Marin Software a plus
  • Fundamental knowledge and experience with web analytical tools, i.e. Adobe SiteCatalyst, Coremetrics, Webtrends, Google Analytics
  • Experience in designing and executing tests on and copy & landing pages required. Experience with Adobe Test & Target a plus
  • Exposure to non-paid-search marketing campaigns, such as contextual ads, display ads, product listing ads, shopping engines, is a plus
  • Fluency in Japanese and English
  • Experience in working with leading search engines abroad like Baidu, Naver, and Daum is a plus
  • An organized, self-motivated individual with great attention to detail and focus on quality of results; a good team player
  • Google Adwords certification a plus
70

Originals Awards & Trade Marketing Lead Resume Examples & Samples

  • 10+ years of experience in film and/or TV Marketing
  • Relevant marketing team management experience with a major brand and/or marketing agency, consumer marketing, marketing communications and/or digital/high-technology consumer companies/products
  • Experience leading the creative and media planning/buying process
  • Possess strong decision making skills
  • Ability to influence direction on department issues
  • Ability to operate with significant autonomy and discretion
  • Able to prioritize in complex, fast-paced environment
71

Public Sector Marketing Lead Resume Examples & Samples

  • 10+ years of relevant work experience in marketing. Experience in marketing B2B technology products or services preferred
  • Experience with event management, product management, and/or project management
  • Knowledge of industry tools: SalesForce.com, HTML, and online analytics
  • Bachelor degree in Business, Marketing, Technology, or relevant field of study
  • Proven career path that demonstrates increasing levels of responsibility and proven success delivering measurable marketing results
  • Fluent in French preferred
72

Global Digital Marketing Lead, Workplace Resume Examples & Samples

  • Building and activating a global digital strategy for Workplace by working closely with the marketing director and VP to align on business goals
  • Experience of using data, and analytics to drive better ROI measures to digital campaigns
  • Experience of either having introduced or adopted digital tools and platforms in order to create better results, management, accountability and impact on digital media
  • Passion for representing the brand professionally whilst balancing the need for personality to drive digital impact
  • Launch and optimize campaigns across multiple online channels (Facebook Ads, Display, Web, Onsite, and Email) to drive short-term and long-term results
  • Generate break-through analytical insights that drive significant response improvement, CPA efficiencies, or revenue improvement
  • Own all aspects of trafficking, optimization, and troubleshooting with a sustained focus on efficiency and scalability
  • Design and deploy dashboards (Facebook Internal and Tableau) that helps manage Facebook’s growing marketing activities
  • BA/BS degree required or equivalent experience preferred
  • 5+ years of experience in enterprise software, web technology companies, digital media, experience in the enterprise collaboration space (productivity or social) strongly desired
  • Proven expertise in digital tools, platforms and vendors/ partners across the indsutry
  • Good cross-functional, matrix / stakeholder and leadership skills and the ability to influence across all levels of the organization
  • Strong creative perspective to bring fresh ideas to product
  • Strong understanding of and comfort with how to use data to build and perfect effective digital communications
  • Ability to handle the pace and ambiguity that comes with working in a fast-paced, always-on, start-up environment across multiple time zones and teams
  • Love of different cultures and genuine belief in diversity of style and capabilities to create high perfoming teams
  • Personal desire to make the world a better place. Competitive Salary including the following benefits apply
  • Transport
  • Laundry Benefit 2015 UK Holiday Calendar
  • Posted: 25th October 2016
  • Closing date: 28th November 2016
73

Digital Marketing Lead Resume Examples & Samples

  • Drive impact on a global scale through world-class digital marketing planning, execution and optimization with a focus on building our technology stack and platform to enable success
  • Drive business impact by launching and optimizing Facebook’s largest, cross-channel, global campaigns
  • Enable team’s success by developing and implementing strategic vision for world-class marketing platform architecture and Infrastructure
  • Define, grow and maintain audience segmentation in CRM
  • Focus on data management, hygiene and flows across platforms, tools and infrastructure (incl. database management, lead processes and segmentation)
  • Partner with internal teams and external partners to ensure alignment on platform vision and influence appropriate roadmaps to bring platform vision to life
  • Enable continual learning for the team through A/B and multivariate testing to understand drivers of response and value
  • Sustained focus on efficiency and scale, globally
  • BA/BS degree in computer science, mathematics, statistics or other quantitative field
  • Experience launching, managing and optimizing global campaigns
  • Expert in marketing automation space
  • Experience building marketing automation infrastructure on systems such as salesforce, Marketo, Eloqua, responsys
  • Expert knowledge of industry standard tracking and logging systems such as Atlas, Facebook, Google
  • Strong business acumen and quantitative analytical skills
  • Comfort moving a strategy forward with confidence
  • Familiarity with SQL or similar data skills required
  • 10+ years of digital marketing experience
74

Technical Marketing Lead Decatur Resume Examples & Samples

  • Build knowledge and understanding of Bioactives to lead technical marketing
  • Perform market research, competitive analysis and create impactful tools for sales and marketing
  • Coordinate with R&D and business development to provide marketing and technical evaluation of partners/M&A targets related to business, and help solving technical issues raised by customers
  • Coordinate with operations, R&D and business teams on technical aspect of asset management activities
  • Provide marketing communication to sales and tech service teams
  • Present on behalf of ADM in industry meetings
  • Support customers’ and partners’ regulatory requirements related to the Bioactives business
  • Respond efficiently and promptly to regulatory based issues, which will include necessary investigations, generation and delivery of statements, and use of available internal and external databases
  • Specify, prepare, update and review regulatory support documentation, statements, certificates and other regulatory related documentation for existing single-use products
75

Regional Marketing Lead-west Resume Examples & Samples

  • 5+ years of experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: managed markets, brand marketing, sales management, strategic planning
  • Oncology or specialty care experience
  • Skilled in relationship building with thought leaders
  • Be available to work some evenings and weekends
  • Overnight travel
  • Demonstrated ability to lead without authority
76

Marketing Lead Resume Examples & Samples

  • Contribute actively to the design of various go to market motions
  • Develop digital marketing plans and marketing automation methodologies
  • Directly support early drip campaigns and conversion pipelines
  • Design experiments to test new customer acquisition models
  • Participate actively, with an educated opinion, in issues regarded to SAP.io management – including, but not limited to initiative selection, recruiting, people management, facilities management, and community development
  • Serve as a mentor for startup teams funded via the SAP.io’s seed investment program
77

Marketing Lead-geos Malaysia Resume Examples & Samples

  • Assessing & Analyzing
  • Bachelor’s Degree in Marketing or Business Administration
  • 8-10 years B2B Marketing experience
  • Minimum 5 years marketing and/or product line management experience
  • Ability to execute and drive for results
  • Proven strong analytical skills
  • Proven communication skills (written and verbal)
  • Proven influencing skills in a large and complex organization
  • Technical mastery of marketing
  • Proven strong business acumen-proven broad understanding of how functions and processes interact to create value
78

Marketing Lead, Building Resume Examples & Samples

  • Manage marketing programs from start-to-finish that establish Building 8 as a leading product team, bring specific products to market, and find opportunities to build the larger Facebook brand
  • Plan and lead cross-functional efforts to develop joint strategies and plans, develop shared narratives, and coordinate key moments, positioning and campaigns
  • Work with partner teams throughout Marketing to drive quantitative analysis, qualitative research and synthesis to understand and represent the sentiment of our global community
  • Partner with internal teams and external agencies to deliver amazingly effective creative inspiration & execution
  • Design tests, measure impact and learn through a results-driven mindset
  • Partner closely with many cross-functional teams within Marketing (research, analytics, creative, product marketing) and throughout the company (PR/communications, product) to drive execution of our brand objectives and activate the brand
  • 5+ years professional experience in brand and/or product marketing in the consumer technology sector
  • Experience managing the marketing communications process, from research and insight to execution and optimization in-market
  • Experience working with cross-functional teams
  • Quantitative analytical ability
  • Demonstrated ability to communicate concepts
  • Understanding of technology, internet and connectivity trends
79

Japan Marketing Lead Resume Examples & Samples

  • Experience in various facets of marketing, including online, direct mail, telemarketing, web-based, etc
  • Knowledge of consulting services industry
  • Experience working across org. levels, including executives and technical professionals
  • Experience working directly with Sales
  • Knowledge of Microsoft enterprise technologies, including Microsoft Office
  • Strong communication and influencing skills
  • Knowledge of developing and implementing marketing campaigns
80

Partner Marketing Lead, Business Marketing Resume Examples & Samples

  • Develop marketing strategies rooted in industry insights & business opportunities that grow the impact of Facebook’s partner & developer ecosystem
  • Execute marketing programs which land key messages and drive partner & developer adoption of Facebook’s marketing solutions
  • Promote the value of Facebook and Instagram products to marketing partners & developers through digital media, channels and platforms, events, PR and co-marketing
  • Partner with the other leaders on the North America marketing team to align messaging, programs, & metrics across audiences
  • Build strong relationships within the Global Business Marketing team and with cross-functional partners
  • Deliver concise and powerful analyses of marketing’s impact on business goals
  • Lead and develop a high performing team
  • 10+ years of relevant marketing experience
  • Advertising industry & marketing experience
  • Knowledge of the advertising & media landscape
  • Demonstrated results across marketing objectives
81

Partnerships Marketing Lead Resume Examples & Samples

  • Identify scaled marketing strategies to land key messages and drive adoption of Facebook’s marketing solutions
  • Build a marketing plan for our marketing partnerships rooted in industry insights & business opportunities
  • Lead the vision, strategy and expansion of the Facebook Partner Center program across multiple global locations
  • Identify creative ideas for telling the stories of our customers’ success through case studies
  • Build strong relationships within the business marketing team and with cross-functional partners
  • 15+ years of relevant marketing experience
  • Advertising Industry marketing experience
  • Experience building a team
  • Experience developing content
  • Demonstrated marketing results across marketing objectives
  • Knowledge of the media landscape
82

Global Marketing Lead, Genetic Disease Resume Examples & Samples

  • 75%:: Global Marketing leadership
  • Develops and delivers global brand plans, seeking input and perspectives from relevant functions (including franchise, R&D, Com Ops, CMLR team, Regions, LOCs and Finance)
  • This is a highly collaborative role with the ability to work the matrix and develop alignment with commercial peers around the globe is critical for success
  • Develops, produces and delivers Global commercial strategy and campaign(s) to countries and regions: including branded, disease-state, educational programs, toolkits and activities (taking into account any multi-channel requirements)
  • Selects and manages Agencies (eg/ creative, communications etc) to create and deliver output. Acts as brand champion cross-functionally
  • Leads and co-ordinates international Congress strategy, including co-ordination of design and delivery of Congress booths, messaging and activities (including symposia and speaker activities, budget allocation, CMLR, etc)
  • Reviews Regional and LOC brand plans to ensure alignment with global strategy
  • Defines content for product and disease-state training materials, in conjunction with Training function
  • Leads Commercial Teams (GCT), defines membership, leads GCT meetings and agenda content
  • Collaborates with PSL in development of the LCM plans
  • Global commercial guidance and input into GVT, GDT and other sub-teams as required
  • Ensures all Global commercial materials and activities are approved through relevant CMLR processes
  • 15%: Customers
  • Executes commercially-driven BU Advisory Boards, translating outcomes into actionable programs and activities
  • Develops and executes Global KOL plans, including masterclasses, symposia, Faculty and speaker development
  • Provides guidance to Regions and LOCs for patient-finding activities
  • 10%: Monitors performance and budgets
  • Defines and monitors performance metrics (KPIs) and collaborates with functions to define necessary market research and other inputs to monitor and refine performance
  • Manages and monitors A&P budget expenditure vs plan , in collaboration with Finance
  • Hands on experience of Global brand marketing
  • Proven influencing skills with internal and external audiences
  • Sales, sales management or other first line people management experience in pharma/biotech industry
  • Knowledge of global rare disease market dynamics and ability to reflect this in day-to-day activities
  • Experience of reimbursement/pricing strategies
  • Previous product launch experience
83

Global HAE Portfolio Marketing Lead Resume Examples & Samples

  • Drives the Portfolio planning & development of all strategic content to accomplish Brand Portfolio objectives globally. With a distinct focus on the in-line product offerings
  • Identifies methods to achieve continued growth in brands that consistently exceed their sales targets YOY and gain acceptance across all regions world-wide
  • Manages all internal communications among various stakeholders in order to meet the global goals for the brands
  • Creates and leads the execution of action plans to expand our global reach for our portfolio
  • Partners with Marketing colleagues at the regional and local country level in order to further maximize our reach internally in the organization
  • Collaborate and works with senior leaders in the planning and development of annual Strategic and Brand Plans
  • Identify, develop, and implement opportunities to improve overall disease education in order for Health Care Professionals and Patients to truly understand the burden of HAE
  • Identify, develop, and implement opportunities to best position Shire’s complementary portfolio of products and services
  • Proactively seeks input across the regions to provide best practice sharing in order to achieve growth for the portfolio
  • Serve as key source of knowledge of the therapeutic area, the product(s), the competition and the factors that may change the market in the future. Monitor competitive trends and suggest appropriate action to better position products
  • Work with cross functional team to establish an effective life cycle management plan
  • Develop and execute thought leader influence map/relationship plan
  • Ensure regulatory and legal guidelines are followed
  • Set and manage commercial budget and to within =/- 5%
  • Effective interaction with KOLs to understand disease state, unmet medical needs, and therapeutic trends
  • Build and foster meaningful relationships and interactions with cross-functional team members (including GPS colleagues, US and Intl Commercial marketing teams)
  • Bachelor's degree - MBA preferred
  • 7+ years of experience in the specialty pharmaceutical and/or biotech industry; demonstrating progression of responsibility
  • Field sales and/or in-line brand management experience required
84

Marketing Lead-ophthalmics Resume Examples & Samples

  • Review monthly reports and conduct budget analysis as needed
  • Manage the A&P budget with Finance (phasing, monthly/quarterly close, ring-fences, vendor confirmations, credits, budget issues and analysis)
  • 50%: Work with senior leaders in the planning and development of annual Strategic and Brand Plans. Act as Marketing Lead for Sales Meetings
  • Set up and facilitate working group meetings, agency meetings and reviews
  • Partner with Sales Leadership (RD,ZD and Sales Ops) to ensure alignment, optimization and execution of plans
  • 20%: Develop and maintain positive and collaborative working relationships with a broad range of stakeholders to ensure achievement of assigned objectives and/or maximize the impact & effectiveness of programs and tactics to achieve those objectives
  • College degree required, MBA preferred
  • 15+ years of relevant pharmaceutical industry experience
  • 10+ years of proven experience in professional marketing and/or brand planning/marketing, finance, and program management
  • Field Sales and in-line brand management experience preferred
85

ECP Marketing Lead-ophthalmics Resume Examples & Samples

  • Lead development and allocation of yearly A&P budget, manage brand budget process including budget tracking, adjustments, analysis and recommendations to leadership
  • Develop monthly reports and conduct budget analysis as needed
  • Coordinate development and definition of the Detailed Level Operating Plan including project plans, descriptions, priorities, timing, and budget phasing for team
86

Email Marketing Lead Resume Examples & Samples

  • Develop an email digital marketing strategy with Merchandising to improve awareness, engagement and ultimately result in conversion across segmented NA audiences
  • Maintain a quarterly roadmap aligned to business needs and budget
  • Execute strategy across digital channels in a manner that is integrated with our GTM programs and broader marketing communication efforts
  • Deliver briefs that are clear on the product/solution/campaign needs and vehicle strategy to the global creative and production teams. This will primarily be for email advertising
87

Integrated Marketing Lead Resume Examples & Samples

  • 10+ years of marketing or communications experience in a corporate environment
  • Strong oral and verbal communication skills
  • Integrated product marketing skills
  • Graphic design
88

Digital Marketing Lead Analyst Resume Examples & Samples

  • ·Strong project management and organizational skills, including ability to work independently and as a team member, set priorities and organize work
  • ·Strong attention to details and follow through. Ability to multi-task priorities, take on responsibility and work well under deadlines
  • ·Be web savvy and able to effectively communicate verbally and through presentations to team members who possess varied levels of technical abilities
  • ·Demonstrated experience with cross-functional teams including Sales and Marketing
  • ·Qualitative and quantitative skills to analyze performance
  • ·Ability to solve problems and proactively coordinate efforts across the individual business unit
  • ·High energy and thrives in team oriented culture, can work well with remote teams, and knows how to have fun while working hard
  • ·Bachelor degree required
  • ·HTML familiarity
  • 4 years’ experience with CRM and Marketing automation systems
  • 2 years in similar role
89

Japan Marketing Lead Resume Examples & Samples

  • Experience in B2B sales, especially in the technology industry
  • Knowledge of Japanese channel sales operations and deep experience in marketing for tech
  • Strong project management and people management skills
  • Knowledge of Microsoft SharePoint, PowerPivot, SRSS, Excel
  • Native-level Japanese and fluent English
90

Loyalty & Member Experience Marketing Lead Resume Examples & Samples

  • Work with internal partners (CRM, Media, Integrated Marketing, Social Media, PR) and external agencies to develop positioning, creative, and go-to-market strategies for loyalty program and member services initiatives
  • Develop lifecycle marketing roadmap and loyalty/membership communication strategy
  • Lead development and execution of promotions for loyalty program
91

Integrated Marketing Lead Resume Examples & Samples

  • 10+ years of experience with marketing
  • 5+ years of experience with professional services marketing
  • Ability to lead and deliver data-driven approaches for strategic, integrated marketing processes designed to unify messaging and tactics across all channels targeted to specific clients
  • Ability to work cross-functionally to develop and manage a marketing strategy, integrating brand, media and PR, advertising, events, thought leadership, digital, and other channels
  • Ability to work as part of a team, being a part of a new service offering
  • Experience with B2B and B2G professional service marketing
  • Experience with marketing public sector services serving civilian agencies
  • Experience with applying measurement and evaluation frameworks to marketing strategies to identify course corrections, demonstrate success, and tie marketing to sales
  • MBA, MA, or MS degree in Marketing or a related field
92

Agile Marketing Lead Resume Examples & Samples

  • Proven understanding in a range of project management methodologies as well as Agile
  • A professional industry background in Marketing or Financial Services
  • Strong Project Management experience
  • Capability to influence key stakeholders and leverage your network effectively
  • Natural ability to motivate and lead teams in order to break down barriers, gain buy in and increase productivity
  • Demonstrated experience in navigating across multiple divisions to coordinate successful outcomes
  • Experience in driving cultural change and managing teams through transition and transformation
  • Proven understanding of both quantitative and qualitative analysis coupled with a creative and lateral thinking style
93

Customer Engagement Marketing Lead Resume Examples & Samples

  • Attend weekly new store calls and ensure execution of marketing tactics to implement successful store opening, including but not limited to direct mail, email campaigns and grand opening event experience
  • Create store opening checklist, reducing store set up time and ensuring timely execution of marketing tasks required to get a store open
  • Collaborate with sales, product, and agency partners to define content needs, resulting in a defined roadmap, calendar and communication strategy for customer segmentation efforts
  • Creative content to be executed across drip campaigns and direct mail activities
  • Help build models that relate to Customer Relationship Management (customer lifetime value models, loyalty analysis, personalization algorithms, churn models, etc) which will drive sales, higher response rate, loyalty and retention
  • Execute treatment plans for each segment based on behaviors and interactions; measure results and optimize nurture efforts
  • Define and perform A/B tests and use results to continuously optimize campaigns
  • Build and execute lead generation programs – SEM, SEO, Ads, Retargeting, and Email campaigns - in order to convert leads, and seek opportunities throughout the MQL and SQL process
  • Report monthly on lead pipeline; track lead gen response rates, conversion, and ROI
  • Develop a deep understanding of the Company’s various data sources and work with supporting analytics and marketing automation teams to pull together insights
  • Support definition and maintenance of customer scoring including CRI, RFM, and customer LTV
  • Promote a data-driven marketing mindset by helping to build predictive models for customer segmentation and campaign optimization
  • Identify opportunities to cleanse contact data, supporting processes for hygiene tactics and scalable execution of merge/purge efforts
  • Participate in Company’s various projects as the department’s main representative and voice for business needs and requirements related to customer segmentation and lead generation
  • 2-5 years of experience with customer/product analysis (including working with clustering, segmentation, decision trees, etc) in the retail space
  • Practical experience with at least 2 of the following is preferred: customer lifetime value models, loyalty analysis, personalization algorithms, hypothesis testing, marketing mix modeling
  • Experience in developing and managing email campaigns
  • Proficiency in Marketing Automation Software. (preferably Marketo)
  • Knowledge of visual reporting tools (preferably Qlik)
  • Experience with Enterprise Level CRM systems (preferably Salesforce)
  • Familiar and proficient with large data sets, data tables, and data mining
  • Excellent communication and influence skills, both verbal and written
  • Ability to manage multiple projects and tasks
94

MEE Industry Orchestration & Account Based Marketing Lead-limited Months Resume Examples & Samples

  • Bachelor's Degree in Business, specialization in Marketing preferred
  • Excellent business-orientation and analytical skills combined with a focus on execution and results
  • Ability to work collaboratively and act as ‘One Team’ with other marketing functional teams and colleagues
  • A passion to establish and maintain positive relationships with business partners/stakeholders
  • 5 to 7 years of relevant experience; global/international experience preferred
  • Relevant audience experience highly desirable
  • Relevant software / technology industry knowledge preferred
  • Analytics knowledge preferred
  • Experience of working in a matrix environment and engaging with global, regional and local sales, marketing and business development teams
  • Experience in high tech or related organisation, preferably with experience in enterprise software marketplace
95

Print & Marketing Lead Associate Resume Examples & Samples

  • Provides accurate information to clients about CPC products and services, production capabilities, and order turnaround
  • Executes advanced non-production tasks. This could include as managing correspondence with clients, and overseeing execution of the Production Log and replenish supplies
  • Plans, supports and implements CPC promotional programs
  • Executes advanced production tasks such as machine calibration, promptly schedules maintenance of copying and finishing equipment using Asset Management System
  • Promotes web and route orders appropriately
  • Provides quality instruction to CPC Associates, ensures CPC associates are aware of the daily and weekly goals
  • Assesses, and coaches skills development opportunities with CPC Associates
  • Assesses who the customer is and applies accurate service principles
  • Applies relationship selling practices and principles by understanding how the project will be used and makes recommendations that add value to the client's project
  • Seeks out and shares strong client lead opportunities to be pursued by the business
  • Understands Copy and Print Profit and Loss and partners with management to take steps to achieve sales and profit goals
  • Checks all sources of communication for information (white boards, bulletin boards, portals etc.)
  • Ensures general cleanliness of CPC workstations, according to company standards is maintained
  • As per policy, required to have personal bags (parcels, totes, backpacks, purses, etc.) checked by a manager prior to leaving the store premises
  • 3-4 Years of Retail customer service is preferred
  • Prior experience in a retail/commercial printing environment is preferred
96

Marketing Lead Resume Examples & Samples

  • Typically 10+ years in the Services Industry and 3+ years in developing new business opportunities with clients, preferably with the CxO level
  • Advanced University degree preferable
  • Advanced Opportunity Prospecting –
97

Marketing Lead Resume Examples & Samples

  • Help to manage social oversight and best practices across multiple lines of business; serving as a strategic partner to them in the development of integrated plans
  • Serve as a central knowledge point for our company’s understanding of consumers’ social behaviors; providing actionable insights to our various lines of business
  • Serve as an active guide to agency partners in the development of social content strategies and creative briefs that align with the brand vision, the target audience, and the our overarching marketing and business objectives
  • Facilitate teams integration of data and media into measurement and reporting; crafting action or content plans focused on getting results
  • Help to manage the PNC relationship across various vendors and partners including but not limited to: creative agencies, media agencies, and social platforms themselves
  • Be an active partner with agencies and partners to monitor the progress of digital campaigns and establish accurate benchmarking and critical metrics
  • Manage and in some cases lead the collaboration process between lines of business and agencies alike
  • Experience working on and developing social, editorial, or digital strategy efforts from end-to-end, as well as managing or working with media spend(s)
  • Knowledge and experience in the key components of a strong social strategy with an ability to effectively manage and work with various teams to execute on one (including: content plans, partnership and influencer programs, multi-year plans for future states, paid media efforts)
  • Experience working with performance metrics, must work with the analytics teams to ensure that campaign goals are being met, and that social/digital activities were effective
98

Marketing Lead HP OEM Resume Examples & Samples

  • Develop a comprehensive all-up Windows marketing strategy; inclusive of product launches, marketing campaigns, consumer & commercial initiatives, and managing new channels or methods of distribution
  • Monitor impact of Retail Channel field services executions of Training, Field Labor, DEMO, Online Merchandising and Visual Merchandising that are aligned with the corporate vision, goals, strategies, and priorities; providing in-depth Retail business analysis at the country-level, Windows business performance, and Base Operating System attach metrics
  • Exceed scorecard targets for the overall Windows, Server and Office business
  • Plan for and manage all budgetary marketing spend for Developed and Emerging Markets
  • Lead programmatic definition of highly targeted investments and campaigns that prioritize compete-sensitive segments and geographies
  • Support HP field (marketing and sales) in the landing of the programs and the evolution of programs based on data-driven insights
  • Compile and report insights based on data driven modelling, suggest strategic adjustments as appropriate to inform business decisions and take advantage of market opportunities
  • Represent the PJ HP marketing team in the programmatic implementation of programs like Jumpstart, lead ROI analysis efforts and ROB cadence for the marketing organization
  • Liaise with Retail organization at Microsoft and the Windows Client BG team to land global retail strategy in APJ
  • Passion for the device, platform and service market world with deep industry knowledge of how it operates
  • Depth marketing experience in the technology hardware sector and with proven track record of building award winning marketing programs and campaigns with large partners and multi-tiered distribution channels
  • The ideal candidate will have demonstrated success as a virtual team leader and individual contributor (player/coach). This includes proven ability to impact and influence without authority
  • Aptitude for marketing execution, and experience in multichannel marketing with a persevering desire to compete and win
99

Marketing Lead Management Analyst Resume Examples & Samples

  • Identify and qualify leads targeting reduction in lead qualification time
  • Monitor, assign leads generated through different marketing initiatives to right sales contacts
  • Leads from many different sources (webinars, events, 3rd party websites, campaigns, Honeywell website, employee lead programs) must be qualified, nurtured, tracked, followed up and assigned within global lead management systems
  • Supporting and managing many different Campaigns across different LOB’s and verticals
  • Support the dissemination of indirect leads (across regions)
  • Track, report and communicate status and ROI of Leads
  • Database management support on a daily basis
  • Ability to manage and maintain databases in SharePoint and Siebel and potentially Salesforce.com or other sales and marketing automation solutions
  • Ability to generate analytical reports
  • In sync with the industry best practices on lead management
  • Bachelors in Business Administration with 2-3 years of total experience
  • Strong Market Research and Data Analysis Skills with minimum of 3 years’ experience managing leads and database management
  • Functional and technical experience in; (Microsoft , SharePoint, Marketo, Site core, Salesforce.com, Siebel ACE, Siebel Analytics
  • SharePoint knowledge is must
  • Drive for Results- Develop action plans, and metrics to monitor results
  • A solid understanding of the process industry
  • Collaborative team player and go getter with excellent interpersonal skills
  • Self-learner with passion for continuous improvement
100

Agency & Global Accounts Marketing Lead Resume Examples & Samples

  • Build a marketing plan for the agency audiences (media, creative and performance) rooted in industry insights & business opportunities
  • Partner with the other members of the North America audiences team to align messaging, programs, & metrics
  • Lead the strategy for marketing to Facebook’s global accounts portfolio
  • Build strong relationships within the business marketing team and with cross- functional partners
  • Lead and develop a high performing marketing team
  • Develop and manage a complex marketing budget
  • 12+ years of relevant marketing experience
  • Experience managing programs, projects
  • Experience building and growing team
  • Ability to translate concepts into marketing programs
  • Ability to distill data into insights
  • Knowledge of media landscape
101

Accenture Digital Marketing Lead Resume Examples & Samples

  • Development of Digital marketing strategy for Asia Pacific in conjunction with Digital leadership and Area marketing director, Accenture Digital
  • Overall management and implementation of Digital marketing strategy across Asia Pacific – including but not limited to: messaging, competitive positioning, collateral, events, thought leadership, credentials, internal communications; and primary liaison role with global media and industry analyst team and digital channel team
  • Support integration of Accenture Digital acquisitions in the region
  • Draw on (where necessary) and managing in-house marketing services resources (when available), or through the efficient procurement of external suppliers – ensuring that all agreed KPI’s are met
  • Liaison with industry, geo, technology, strategy and consulting marketing across Asia
  • Collaboration and engagement with other marketing colleagues on joint or related programs
  • Focus efforts on both market development – what we sell – as well as image development
  • Support key opportunities or sales efforts across the buying cycle
  • Develop relationships with key Digital leadership contacts, particularly in Greater China and across all domains of Digital, including Accenture Analytics, Accenture Interactive, and Accenture Mobility
  • Provide leverage for Area marketing director, Accenture Digital; willingness to take on ad hoc projects in addition to managing longer term programs and contractor teams
  • Accountable for delivering on time and to budget
  • Assist leadership with Digital programs, internal requests, reporting
  • Strong written and oral Mandarin and English skills
  • Willingness to learn quickly, take initiative and maintain focus
  • Proven global expertise and perspective and understanding of business marketplace
  • Excellent business acumen and industry acumen
  • Exceptionally strong teaming skills
  • Ability to manage and build relationships in a matrix organizational environment
  • Drive, energy and enthusiasm
  • Sensitivity to the cultural variances across different countries
102

Accenture Digital Marketing Lead Resume Examples & Samples

  • Ability and experience to create the right mix of marketing activities to support business goals – from broad image, internal communications through to supporting the RFP process
  • Strong message development skills for multiple audiences
  • Smart, ‘out of the box’ ideas for a highly competitive market space
  • Proactive leadership – ability to provide proactive counsel to business leadership on all aspects of marketing and communications; ability to identify and resolve potential barriers with respect to program implementation
  • Willingness to roll up sleeves and be hands-on, where and when necessary, to ensure the successful execution of programs and activities
  • Strong teaming, planning and communication skills are required to work well in a collaborative team with other professionals, on a global, complex scale
  • Ability to successfully juggle multiple projects and stakeholders, at any one time
  • Given the varying time zones across the portfolio of geographies within Asia Pacific and extended global marketing team there must be a certain degree of flexibility over work hours/timing, when necessary
  • Ability to motivate, mentor and optimize in a team-oriented environment
103

Digital Marketing Lead Resume Examples & Samples

  • Passionate for the web and emerging technologies with a strong desire to be an active contributor to both strategic and creative discussions
  • Excellent communicator, highly inquisitive, creative, with the ability to use data to inform all decisions
  • Strong strategic thinking skills complemented with the ability to focus intensively on excellent operational execution
  • Comfortable working independently in a quickly evolving space
  • Minimum of five (5) years of digital marketing project management experience
  • Experience planning and executing digital marketing projects, such as large websites, promotional experiences, and highly-targeted campaigns
  • Experienced in managing external agencies and partners from briefing to execution
  • Experience making actionable recommendations to teams and organizations based on analytics
  • Experience creating executive reports and dashboards
  • Experience with analytics system (Webtrends, Google Analytics, Coremetrics, etc.)
104

Global Marketing Lead-gaming & Digital Advertising Resume Examples & Samples

  • Develop and execute global marketing activities intended to educate Gaming and Digital Advertising companies on AWS and the journey to the cloud
  • Dive deep on how AWS helps Gaming and Digital Advertising companies reduce technical debt, increase innovation, and increase agility in order to establish a clear point of view on how we message AWS to these audiences
  • Partner with Product Marketing, Professional Services, Business Development, Solutions Architects, and our Partner team to build content for executives, decision makers, IT professionals, and developers to paint a compelling picture for cloud computing and AWS
  • Establish an industry-leading digital presence for cloud computing in Digital Advertising and Gaming
  • 5+ years of relevant work experience in fields such as product marketing, content marketing, consulting, or product management in the Digital Advertising or Gaming industry
  • Demonstrated ability in launching and growing innovative marketing initiatives
105

Field Marketing Lead Resume Examples & Samples

  • Lead the North America Field Marketing team
  • Help identify, develop, manage and support regional events and campaigns to drive regional quota objectives
  • Evaluate, measure and report on strategic effectiveness and ROI for program efforts
  • Provides leadership and input on field requirements for integration into corporate-run marketing events and campaigns
  • Manage regional marketing calendar and communication, including corporate and partner programs as appropriate
  • Drive active awareness of the brand, messaging, positioning and marketing programs across the regional sales teams
  • Collaborate with sales management and field sales to create tools and programs that ensure efficient and effective execution for direct sales organization. Provide flexibility of customization as opportunities warrant
  • Work with Head of Executive Programs to present/pitch the market strategy, campaign results and new programs to help build sales pipeline and closing of business
  • Work on multiple, simultaneous marketing programs that require both strategic thinking as well as high-speed tactical execution
106

Digital Marketing Lead Resume Examples & Samples

  • The Syngenta Internet Marketing Lead is accountable for managing the creation, development, implementation, and maintenance of web, mobile, and social experiences for end user audiences, channel partners, and internal sales force. You will manage 3rd party relationships with agencies, on-shore, and off-shore development partners and collaborate with product marketing, commercial sales, communication leads, SBS, and global colleagues
  • Champion the use of digital marketing channels to create awareness of and demand for Syngenta products and solutions; devise and drive innovative digital marketing strategies for online, social media, and mobile touch points
  • Educate marketing and other stakeholder teams on digital marketing methodologies, landscape and trends
  • Manage digital marketing activities including initial planning, implementation, monitoring, optimization, analysis and reporting
  • Explore new developments in the digital landscape to find ways to more effectively and efficiently deliver communication and business objectives
  • Interface with IS to ensure alignment with technology roadmaps
  • Work with external partners and internal marketing management teams to develop campaign strategies and tactics. Including: email, banner ads, landing pages/microsites, mobile sites/apps and website development
  • Advance Syngenta’s position in the digital marketing maturity model to integrate digital technologies with sales and marketing tools such as CRM, campaign management, and marketing automation
  • Manage and govern the visual identity of digital deliverables to ensure alignment with local and global branding guidelines
  • Ensure that all critical projects continue with no significant delays or negative impact
  • Bachelor’s degree in marketing, communications, business/agri-business or related field
  • Minimum 2 years of sales and marketing experience, preferable using e-marketing tools and technologies
  • Solid understanding of digital marketing strategies and tactics across a range of channels including social media, search marketing, web analytics and others
  • Working knowledge of social media platforms, including blogs, LinkedIn, Facebook, Twitter, Google+, Pinterest and YouTube
  • Knowledge of technology and graphics solutions used for website development & maintenance beneficial
  • Ability to use analytic tools to track, monitor and optimize digital presence and campaigns based on historical performance
  • Demonstrated ability to work collaboratively across marketing/communications and IT functions
  • Experience in a commercial and/or customer facing role
  • Experience communicating with both business and technical audiences
  • Experience managing and prioritizing multiple projects simultaneously
  • Working knowledge of user interface and user experience best practices
  • Highly creative and innovative skills with attention to sustainability, detail and quality
  • Demonstrated strategic, analytical, problem solving and planning skills
  • Demonstrated communications skills, both written and verbal
  • Strong team orientation, with the ability to collaborate, influence and negotiate
  • Ability to negotiate with outside vendors and contractors
  • Communicates with impact
  • Manages for performance
  • Collaborates across boundaries
107

Marketing Lead Qualification Specialist Resume Examples & Samples

  • Promptly follow-up with customer-generated leads within 24 hours or less, preferably within 5 minutes during regular business hours, to generate quality sales opportunities for the sales organization
  • Actively engage with active prospects by phone, email, and web to understand their needs and pain points
  • Master the key value propositions of the SCIEX portfolio with the ability to (1) effectively identify and propose a relevant product/solution that will meet prospect needs, and (2) influence customers to buy
  • Engage directly with sales and technical specialists to answer customer questions and resolve concerns
  • Thoroughly document, track, and report prospect discussions in CRM (Salesforce.com)
  • Ensure qualified leads are delivered to the relevant sales account manager and maintain engagement on status throughout the lead handover and pipeline/sales cycle
  • Work collectively with Market Development Managers, Market Development Specialists, and Mass Spec Sales Specialists, to develop and optimize scripts and techniques for continuous process improvement of lead qualification process
  • Provide relevant input to strategic and digital marketing managers on lead quality to optimize the effectiveness of the demand generation outbound marketing programs
  • Collaborate with other functional and business leaders to ensure voice of the customer is heard in strategic planning at the regional, product and business unit levels
  • BS/BA degree, preferably in science or related field
  • Highly self-motivated and success driven with a strong sense of urgency
  • 2+ years of sales, lead generation, or call center customer service experience
  • Comfortable executing on tactical sales skills over telephone, email, and web (prospecting, engaging, and qualifying)
  • Ability to learn and understand life science technology and industry terminology
  • Intermediate level user of Microsoft Office products (Word, Excel, Outlook) necessary, and familiarity with Salesforce.com a plus
  • Experience with LC-MS/MS, chromatography, capillary electrophoresis, or related analytical technology a plus
  • Strong verbal and written communication skills – clear, high energy voice with good phone presence
  • Results oriented – has track record for delivering results, takes ownership and is accountable
  • Customer focused mentality with a winning positive attitude
  • Ability to multi-task, work under pressure, and meet deadlines required
  • Maximum Travel required ~10%
108

China Marketing Lead Performance Advertising Resume Examples & Samples

  • Strong leadership: you will need to hire, train, and develop a team of high performers
  • Strong bias for action: ability to juggle multiple priorities and create a sense of urgency in a fast-paced, dynamic environment
  • Passionate about customer experience and are able to drive incremental and continuous improvement
  • Move easily between generating big, creative ideas and driving ongoing process improvements
  • Strong oral and written communication skills in both Chinese and English, with proven ability to influence others
  • Proven analytical and data decision-making capabilities
  • Partner effectively with multiple stakeholders
  • Proven ability to thrive in an ambiguous environment
  • Track record of taking ownerships and driving results
  • Deliver against acquisition and monetization goals across multiple ad products
  • Build, manage, and lead a high performance team
  • Be an expert in understanding advertiser and customer needs
  • Serve as a consultative product expert for your team, working directly with clients to help guide media planning, execution and measurement
  • Uncover the business needs of our advertisers and develop strong feedback mechanisms to inform and influence the product roadmap
  • Identify and design innovative solutions to provide the benefits of program management engagement at scale
  • Bachelor degree and proven work experience in e-commerce, technology, or digital sector including experience building and managing teams
  • Ability to establish and manage your business to a set of key metrics and goals
  • MS Office skills: Microsoft Excel, Word, PowerPoint
  • Experience working in a B2B environment in a sales, marketing, or related role
  • Superior verbal and written communication skills as demonstrated by experience
  • Experience in online advertising
  • Passion for ecommerce and/or digital marketing and a track record of delivering outstanding results
  • Experience interpreting data and making business recommendations
  • Experience with SalesForce
  • An entrepreneurial spirit and a passion for having fun
109

Trade Marketing Lead Resume Examples & Samples

  • Proven experience in sales and marketing
  • Knowledge of mobility and smartphones industry standards and concepts
  • Able to communicate effectively with all levels of decision-makers and team members
  • Able to represent and communicate with a diverse population
  • Able to maintain professionalism and confidentiality at all times
  • A team player who works collaboratively with colleagues, management and all points of the organization
  • Flexible to work across different time zones as a part of the global team
  • The candidate must have 3-4 years of experience in a similar role; experience in working with technology clients is an added advantage
  • Interest in and/or experience with mobility technologies and markets
  • The candidate must have a Bachelor’s degree
110

Event Marketing Lead Resume Examples & Samples

  • Define Sutherland’s reputation: Develop relationships with key trades and event contractors across all verticals and provide strategic recommendations to key stakeholders
  • Set the path to success: Develop and maintain master event calendar to house applicable events that the organization and supporting verticals may be interested in – ensure calendar is accessible to key stakeholders
  • Support the team: Coordinate event logistics, publicity, including public relations, advertising and collateral material design, production, and distribution in partnership with Industry Marketing and Corporate Marketing stakeholders
111

Marketing Lead Senior Resume Examples & Samples

  • Knowledge of major products and services and product and service groups; ability to apply this knowledge appropriately to diverse situations
  • Ability to build and use effective working relationships within own department and across department, functional, and geographic reporting lines
  • Applies organizational acumen to identify and maintain focus on key success factors for the organization
112

Integrated Marketing Lead Resume Examples & Samples

  • Channel client experiences for growing parts of the business. Develop and lead Data-driven and stakeholder
  • Driven integrated marketing strategies and campaigns for public sector services portfolios, including growth offerings in Cyber, engineering, software and systems development, analytics, and consulting. Collaborate with the extended marketing and communications team and business development to establish integrated marketing campaigns across multiple channels to grow market share, build the brand, and achieve business objectives
  • Ability to lead and deliver Data-driven approaches for strategic, integrated marketing processes designed to unify messaging and tactics across all channels targeted to specific clients
  • Ability to work cross
  • Functionally to develop and manage a marketing strategy, integrating brand, media and PR, advertising, events, thought leadership, digital, and other channels
113

Business Marketing Lead Resume Examples & Samples

  • Drive the creation of world-class marketing communications for all Facebook marketing products across our agency and brand advertiser customer based in the region
  • Develop thought leadership materials designed to enhance our advertisers’, agency partners’ and the industry’s understanding of social and online marketing
  • Partner with global and cross-functional counterparts within our Global Business Marketing teams and also within Product, Marketing Science and Sales to drive and deliver scalable marketing programs to clients and agencies
  • Adapt and produce locally relevant content for Argentina and Chile
  • Drive strategy and execution of key marketing programs which hinge on having relevant local content
  • Package and deliver key Facebook data and research insights to marketers
  • Ideate and manage creative programs from concept to implementation Oversee design projects and manage outside agencies and freelancers
  • Measure the impact of marketing programs and ROI
  • Manage a program calendar/roadmap and communicate to all stakeholders
  • Develop and execute a strategy for events, sponsorships and speaking opportunities
  • BA/BS degree preferred
  • 10+ years’ of relevant experience
  • Demonstrated capacity for developing marketing strategies in an Internet and/or advertising environment
  • Deep knowledge of the advertising/marketing industries primarily in Argentina
  • Strong executive presence and a track record of working well in cross functional teams
  • Proven track record of "moving fast" and delivering on tight deadlines
  • Experience working with diverse global brands is a plus
  • Knowledge of social media landscape and experience executing social media marketing a plus
  • Verbal and written business fluency in English
114

Marketing Lead Cardiovascular Resume Examples & Samples

  • Reviewing and approving “Revise Marketing Plan and Promotion Activities Plan” prepared by the respective Product Manager
  • Reviewing and approving “Action Plan” of each promotional activity to ensure preparation work will be smooth and can be completed within time line
  • Attending or conducting periodical meetings with subordinates or concerned parties to ensure efficient work flow
  • Support Sales team – Prescription Medicines in preparing “5 Years Rolling Forecast, Product Potential Plan (PPP), and Annual Budget” through establishing “Annual Sales Forecast” and “Annual Promotional Expense Budget” of the assigned group of products based on compilation of each Product Manager’s Forecast and Budget proposal in order to come up with the sales forecast by volume and value of each single product, and to draw up the Sales and Marketing Plan and strategies of the assigned products ensuring that they are in line with the corporate
  • Manages and controls medical services provided for launching of new Products in order to ensure that activities carried out are in compliance to the Corporate
  • Strategy Development
  • Compliance Ethic
115

Regional Vertical Marketing Lead Resume Examples & Samples

  • Build the marketing strategy and activation plan for the Financial Services vertical. Bring simplicity to the planning and activation process
  • Identify near term priorities in conjunction with the broader Global Sales Org (GSO) / Global Business Marketing, & Product Solutions
  • Develop messaging framework and Sales pitch narratives, building clear positioning for Brand building and complex DR solutions targeted at a savvy audience
  • Identify scaled marketing methods to land key messages and drive adoption of Facebook’s marketing solutions within the vertical
  • Elaboration of newsletters, production of events, etc
  • Leverage insights (ad effectiveness, market and consumer) to develop breakthrough opportunities for advertisers in the vertical
  • Build strong and effective relationships across the Global Sales Organization, within Global Business Marketing as a whole, and across cross-functional teams
  • 7-10 years marketing experience required
  • Cross-category or cross-industry experience will be helpful
  • Experience with digital marketing and e-commerce will be an advantage
  • Advertising Industry experience and knowledge of media landscape
  • Experience developing & managing marketing programs
  • Experience developing content and creative
  • Fluency in English. Spanish desirable
116

Area Marketing Lead-immunology Resume Examples & Samples

  • A recognised University Degree in Business, Economics or Marketing. Or alternatively a recognised degree in Pharmacy or Science with a business and marketing component
  • Relevant working experience in project management as well as designing and developing digital strategies
  • Have leadership & team management skills as well as experience of working in a matrix managed organisation
  • And have a high level of interpersonal, collaboration and intercultural skills
117

Marketing Lead-fast Growth Tech Resume Examples & Samples

  • University degree required and MBA or relevant advanced degree preferred
  • 7+ years of experience in a marketing-related field (e.g., in-house marketing or with an agency) strongly preferred
  • Candidates with relevant PR or corporate communications experience in a senior role will be considered
  • Strong preference for experience working with startups, venture capital firms, or growth private equity funds, and for candidates with existing networks in this space
  • Demonstrated experience building and sustaining a brand and user engagement with innovative approaches
  • Deep knowledge of tech industry marketing strategies and tactics, including experience measuring the effectiveness of specific marketing campaigns
  • Superior editing, writing, and critical reasoning skills
  • Outstanding interpersonal and communication skills, and a strong professional presence
  • High level of drive and initiative
118

Performance Marketing Lead Resume Examples & Samples

  • Support the Head of Digital Marketing in leading our Performance Marketing discipline
  • Develop a thoughtful and comprehensive understanding of our customers
  • Manage bidding, tactical approach, datafeeds for Paid Search and PLA, and overall performance across all channels
  • Help validate marketing data in our CRM and marketing channel databases
  • Leverage customer personas and their preferred engagement methods to improve relevancy and performance
  • Execute, test, and validate lifecycle and audience segmentation theories and methodologies
  • Facilitate accurate tagging and operational technology requirements
  • Implement marketing copy, imagery, story, video, and theme
  • Work with internal and external resources for platform strategy and tactics
  • Own our analytical approach and testing function
  • Streamline and manage efficient processes and automation
  • Lead marketing channel optimization efforts
  • Assist marketing channel strategy efforts
  • Improve how customers engage with us digitally
  • Advocate engaging the right customer and the right time
  • Own channel reporting and communicate relevant ongoing insights, opportunities, and risks
119

Direct Response Marketing Lead Resume Examples & Samples

  • Develop a deep understanding of the UK Consumer Technology market. Keeping abreast of all trends in Consumer electronics, purchase habits, competitor activity and category developments
  • Work with Global Research and Insight to maintain an in depth understanding of our target audiences
  • Work with Marketing Planning lead to ensure that we have customer centric, effective Demand Generation plans in place
  • Execute all planned Demand Gen activity on time, in full and to a high level of quality
  • Maintain detailed project plans to ensure delivery
  • Engage external Partners effectively
  • Manage Comms plan – with a focus on effective ‘Messaging’ which resonate with our target audience groups
  • Proven, successful Marketing experience in the Consumer market in the UK
  • Specific experience of key vehicles – Search, Affiliates, Digital display
  • Strong understanding of UK Consumer and SB markets
  • Mix of analytical and creative skills
  • Strong, structured Project management skills
  • Knowledge of Consumer PC/technology market a positive but not mandatory
120

Geo Marketing Lead Resume Examples & Samples

  • BA/BS Degree in Business, Marketing or a related discipline (MBA preferred)
  • Minimum of 10 years in Marketing in Tech industry
  • Previous partner/stakeholder facing roles experience
121

Digital Marketing Lead Resume Examples & Samples

  • Provide overall marketing leadership to the Demand Generation Test Lab including
  • Strong knowledge of the various marketing disciplines especially modern marketing and digital marketing; thorough knowledge and practical working experience of a wide range of direct digital marketing channels from website, to search engine, to social media channels, to digital multi-touch and nurture campaigns
  • Strong business acumen, analytical competency and influencing skills. Able to focus on the detail as well as the bigger picture
  • Demonstrable competencies in IT Marketing; experienced in developing and executing integrated modern marketing plans for IT companies based on business needs and with a deep understanding of audience generation strategies and segmentation for the complete buying cycle
  • Strong project planning and execution skills, with strong sense of project ownership and ability to anticipate possible roadblocks and provide viable solutions
  • Excellent organizational skills with the ability to prioritize, multitask and manage time effectively, and keep schedules and projects in order and up to speed
  • Experience of using modern marketing and sales processes and systems, preferred experience with Eloqua
  • Experience of working with third party suppliers and managing & motivating agencies to push creative barriers in communicating with customers
  • Excellent budget & project management skills
  • Excellent writing, editing and communication skills
  • Enthusiastic, open, flexible and extravert personality with strong drive and proven ability to perform in high-paced environment
  • Results driven (pipe line driven) and team-work oriented
  • University Degree required – with a focus on Sales, Marketing or Business preferred
122

Franchise Marketing Lead for Spain & Portugal Resume Examples & Samples

  • 1/ Compliance
  • Ensure quality and compliance through updating/embedding key SOPs/Directives
  • Manage/supervise the Grants & Donations process
  • 2/ People Management/ Strategic value
  • Plan, track & actively manage headcount & budgets
  • Provide a strategic vision in shaping the Oncology BU organization or providing process solutions that improve and optimize work
  • Manage and support (as appropriate) commercial events, local audits, on-boarding of new commercial hires, regional initiatives and any other initiatives impacting Local Commercial teams
  • Successfully manages performance of support staff and ensures opportunities for their development
  • Responsible for the on-boarding process of all Commercial staff in the Oncology Unit
  • 3/ Cross - functional (matrix work)
  • Establish and ensure successful connectivity with Access, Medical, RCO, HEOR, FF Effectiveness
  • Act as a local champion together with BUD for the Cluster Brand Planning Process
  • 4/ Operations / Productivity improvement & Innovation
  • Develop, implement, and enhance key Commercial capabilities
  • Drive operations for Oncology organization
  • Performance management of the Commercial department: produce, track and communicate local metrics for the Commercial team
  • Lead the Commercial Oncology Planning, tracking & execution process for the Local market within Regional timelines
  • Serve as the key point of contact for operational systems
  • Facilitate local processes, such as: Commercial planning, on-boarding, continuous improvement, headcount, budgets, etc
  • Supports Commercial teams with Financial activities, such as: PO/SO instruction and expense follow-up, budget guidance, RPM
  • Raise, develop, drive, and/or participate in continuous improvement initiatives locally/regionally/WW
  • IT Support: work in collaboration with business relations manager on IT issues and new technology development, project support (regional/WW initiative roll-out)
  • 5/ International
  • Meet regularly with other EMAC Franchise Leads Network team members to discuss region-wide & Local operations topics, issues, etc
  • At least 5 years of experience
  • Functional expertise in an area as eg Business Operations/Medical Operations
  • Developed and implemented successful strategies and programmes for various products and/or processes
  • Worked with and managed/mentored people in a complex, changing environment to deliver value-added results to the organization
  • Develops others and works with teams to achieve goals
  • Demonstrates ability to apply a corporate philosophy and operate within company policies and procedures, and to successfully function with a commercial environment
  • Application of financial principles to achieve superior allocation of resources
  • Understanding of the drug development process within the pharmaceutical industry and the regulatory and reimbursement system
  • Expertise in Industry Code and BMS policies and procedures which apply to key medical functions
  • Strong operational background (budget control, project management, financial capability)
  • Strong matrix leadership (influencing, negotiation, strong internal network at local and regional level)
  • Innovation & continuous improvement
  • Fosters “lean culture” – Process simplification and streamlining
  • Strong Communication skills (meeting management, working across boundaries)
  • Strong Change Management experience (driving change platform, leading though behaviors)
  • Rigor to apply the norm with open mind to alternatives within it
  • Planning and prioritising with sense of urgency and innovation
  • Demonstrable leadership & negotiation skills
  • Highly effective communication and presentation skills
  • Ability to work with cross-functional teams
  • Ability to network effectively with senior managers in a matrix environment
  • Organizational and planning skills
123

Marketing Lead Resume Examples & Samples

  • Client Delivery and Development
  • 10+ years experience in marketing, combined with sales and consulting background/ knowledge; ABM experience a plus
  • Experience supporting large, key accounts in the past with client intimacy-focused programs
  • Positive attitude towards any complex issues
  • Ethical by nature
  • Goal oriented, proactive, structured and process led
  • Exposure or experience in pre-sales/sales will be an added advantage
  • Exposure to CRM will be desirable (Salesforce)
  • Should be very familiar with branding fundamentals and latest trends in new media
  • Creative, innovative, and quality driven
  • Excellent presentation skills and willingness to travel
  • Great aptitude for quick learning
  • Post graduate degree/diploma in marketing from a reputed institution (preferred) and/or relevant experience working with Tier 1 IT organization
  • Ability to travel 60-80%
124

Marketing Lead Specialist Resume Examples & Samples

  • Contact dealers over the phone who have requested information through marketing, sales and support channels, or who have been past prospects to determine their relative interests in DT solutions. Leads are then scored utilizing an approved scoring system and delivered once sales ready within 24 hours. This person understands and is capable of guiding prospects through a nurturing process which ultimately results in delivering sales ready leads. Nurturing includes but is not limited to email, telemarketing, printed fulfillment, webinars, etc. When time permits obtains/verifies CED (contract end dates) for dealership prospects
  • Develops communication vehicles that are compelling that will drive interest and preference among our prospects. Maintains a data base of direct mail and email communications to drive efficiency. Works closely with the Lead Specialist supervisor to develop insightful lead generation material to be utilized in our CRM system
  • Maintains records on each lead and insures they are reported in the chosen CRM (SalesForce.com), reports on the number of leads in each stage of the marketing and sales funnels. Is able to identify by sales representative follow-up and closure percentages
  • Ensures that all prospect requests for information are processed and ordered for delivery within 24 hours of the request
  • Understands the fundamental principles of CRM and uses past experiences to quickly learn and optimize the DT chosen systems (SalesForce.com). Participates in cross organization groups to enhance our use of the CRM marketing tools and provides input on database management. Utilizes the CRM system to manage all information on leads and to communicate with prospect information with the sales team
  • Works to develop a better understanding of both the Marketing and Sale cycle funnels. Identifies metrics that highly correlate and allow us to refine our scoring methodology to improve lead to sales conversions
125

Ultrasonic Focus Platform & Sotm Marketing Lead Resume Examples & Samples

  • Responsible for the development of Ultrasonic Focus brand strategies and drive planning and execution of marketing initiatives
  • Build differentiated and well positioned brands, e.g. re-positioning of portfolio
  • Identify and address customer segments and targets, e.g. Portfolio segmentation strategy development and execution
  • Drive portfolio rationalization and prioritization
  • Establish pricing strategies to maximize brand profitability and market share, eg. regular pricing reviews
  • Partner with and proactively influence Country Marketing & Sales organizations for effective deployment to execute the marketing plan
  • Establish tracking tools and adjusts plans in line with results
  • Identify customer needs, develop disease state and procedure insights in the field and understand health care market trends and competitor strategies
  • Build and maintain relationships with key customers and opinion leaders
  • Apply market research tools to deepen customer understanding
  • Leverage multiple sources of competitive intelligence (global, regional and local)
  • Create market models and sales forecasts
  • Manage the portfolio financial performance to achieve business plan goals
  • Analyze and improve SGP performance
  • Evaluate new business opportunities
  • Set budget and assess Marketing spend effectiveness
  • Commercialize new products to sustain long term portfolio sales growth
  • Influence the Global Strategy & Pipeline team to ensure that EMEA market needs are considered
  • Develop launch strategies that include market research, regulatory, reimbursement, Supply Chain, pricing, ProfEd/sales training and communication plans as well as KOL feedback and advocacy
  • Apply project management tools to define project objectives, scope and process
  • Populate launch excellence templates to create a cohesive launch plan
  • Collaborate proactively with regional and country partners to deliver launch plans
  • Develop clear marketing messages that influence internal and external stakeholder behavior
  • Build and “sell” a clear, concise and compelling story
  • Proactively communicate with and deliver value to diverse stakeholders
  • Coordinate integrated communication plans with agencies
  • Successfully apply digital strategies and other innovative approaches
  • Collaboration and engagement with One Ethicon EMEA Marketing team and support functions (Regulatory, Quality, Supply Chain, MBI, Pricing, Market Access, ProfEd/SLD) and Global Marketing (upstream & downstream) as well as relationship building with and support of country Marketing contacts (e.g. technical questions from field sales colleagues and customers)
  • Responsible for strategy and deployment plan of the SOTM initiative endorsing the safe and effective use of devices
  • Define the role and strategic Fit SOTM plays in energy portfolio across specialties
  • Collaborate with global teams and across specialties to assure a deployment plan
  • Education:BA/BSc required
  • Other education and professional experience
  • Minimum of 5 years of leadership experience with an outstanding demonstrable track record of leadership and results, coupled with a performance driven approach
  • Knowledge of the healthcare or medical device environment
  • Market development or value/demand creation through experience with customer and market insights or through experience in marketing or other critical functions (e.g., sales, operations, R&D, finance, business development, etc.)
  • Customer centric approach
  • Ability to think strategically and embody a culture for continuous improvement
  • Ability to influence and collaborate effectively with multi-disciplinary teams, to deliver results within the context of a globally matrixed organisation
  • Energy Brand knowledge is highly preferred
  • Drive for results—demonstrates commitment to achieving stretched goals balancing long term growth opportunities with short term wins
  • Strategic orientation—can operate successfully within the context of multiple complex strategies to ensure a holistic One ETHICON approach
  • Has the ability to inspire and influence a diverse organisation to adopt new approaches and think innovatively to win in core identified areas of growth opportunity. Demonstrated high personal resilience
  • Demonstrates enterprise mind set, with ability to influence and collaborate in a global, matrixed, shared service environment to achieve business objectives
  • Inspirational and Engaging leader—inspire the team to meet customer requirements and fuel business growth
  • Insightful decisions—must make a timely judgment call based on information and business knowledge
  • Change agent—drive innovation to improve the business and support organizational transformation
  • Adaptability—effectively copes with change and ambiguity while showing persistence to meet goals
  • Team Builder—builds effective teams
  • Innovator—develop innovative and impactful strategies and tactics to deliver sustained shared growth
  • Collaborator—ability to partner across the cluster and region and to influence & network indirect teams across the organization to obtain results
  • Business discipline—bring robust compliance process and team alignment within a rapidly changing business
  • Interpersonal and business savvy—build relationships and collaborate cross functionally
  • Business ethics—ensure compliance with governmental regulations and laws
  • Financial acumen—direct and monitor financial and budget activities to achieve goals
  • Resilience—ability to work in a changing environment
  • Credo values and behaviours – in all business activities
126

Digital Marketing Lead Resume Examples & Samples

  • Minimum of five (5) years of combined experience in digital marketing, strategy and execution, including content development & management, customer insights, analytics, web development, and/or social media
  • Experience with web analytics tools
  • Experience using data sets to create insights
  • MBA or Master’s degree in marketing from an accredited university
  • Experience automotive and/or aerospace Original Equipment Manufacturers (OEM) industry
  • Knowledge and experience with the most current theories and practices in digital marketing
127

Digital Marketing Lead Scrummaster Resume Examples & Samples

  • Create, develop and harden the operating model for Agile / SCRUM Teams in Digital Marketing
  • Lead a group of Scrummasters in individual program execution, in their growth of the Agile culture across marketing
  • Engage directly in Agile team management for Digital Marketing and Enterprise wide projects, including Sprint Planning, Backlog Management, Standup meetings and Demonstrations
  • Manage the selection and deployment of Sprint tools and processes
  • Digital Marketing SME providing knowledge and direct input into ongoing projects with domain expertise in the Marketing space
  • 5+ years leading Agile / SCRUM development or marketing teams with certification in Product Owner and Scrummaster functions
  • 8+ years product management and/or application architect experience with recent focus on big data stack and real-time applications preferably in Marketing domain
128

Marketing Lead Resume Examples & Samples

  • Overall responsibility for marketing in Canada
  • 7+ years in previous consumer marketing experience preferably in areas related to current job description
  • Previous experience in customer-facing roles, specially trade marketing is a clear plus for this role
  • Strong trade marketing skills
  • Business oriented and customer driven
  • Leader, team player, pro-active and problem-solving attitude
  • Demonstration of key leadership behaviors (including ability to develop and motivate others, build support and inclusion, manage execution, show creativity, drive and initiative, establish trust and respect, and readily adaptable)
  • Superior strategic, operational and inter-personal skills
  • Entrepreneurial spirit capable of getting into the detail and driving initiatives forward
  • Previous background in enterprise and B2B marketing a plus for role
129

Marketing Lead, Sotagliflozin Resume Examples & Samples

  • Define Global/US launch strategy for Sotagliflozin as member of the global brand team, with key focus on launch in the US market
  • Define and execute US brand plan & launch roll out plan
  • Ensure US launch readiness process is defined
  • Drive strategies and commercial assessment of selected life cycle management programs
  • Responsible for the execution of strategic brand plans in the US; development and implementation of tactical plans for prelaunch marketing shaping. This includes agency management, cross-functional alignment and optimizing plans for best ROI
  • Develop US brand and campaign that can be leveraged globally
  • Maximize market research analysis for better understanding our customer behaviors and prescribing drivers of choice
  • Provide strong input and leadership in assigned tasks to the cross-functional launch team
  • Contribute to / lead LCM, driven by patients, payers and HCPs insight and needs
  • Alignment of Medico-marketing activities between functions in order to secure project success
  • At least 10 years of US Sales / Marketing / Market Access experience
  • Deep understanding of the diabetes market dynamics
  • Track record of successful performance delivery within DCV arena
  • Operational marketing role Sanofi with ability to influence and manage in an international matrix organization
  • Brand team launch experience in the US
130

Global Marketing Lead Resume Examples & Samples

  • Develop and execute the fiscal year global accelerator marketing priorities and execution plan
  • Provide leadership and guidance to accelerators to execute global marketing messages in their local marketing activities and manage a monthly marketing cadence with accelerators
  • Contribute to Microsoft’s startup story and positioning of Microsoft and the accelerators in the startup ecosystem in partnership with the Evangelism team
  • Source and amplify startup success stories through the DX Evidence process to raise the profile of Microsoft in key startup ecosystems and attract later stage startups to the accelerator
  • Partner with Evangelism team and Product marketing teams to execute marketing campaigns designed to showcase global startup wins
  • Partner and liaise with DX Evangelism, Comms and Corp PR on defining startup PR plan and editorial calendar and coordinate execution of PR activities
  • Manage accelerator website and editorial roadmap
  • Develop social strategy and manage social channels
  • Partner with DX team on startup event strategy and coordinate accelerator execution
  • Identify and manage co-marketing opportunities and partnerships to maximize our efforts
  • Act as mentor and SME to startups, particularly in the areas of brand strategy, marketing channels, social media
  • Results driven, highly accountable, and effective at driving projects forward amongst a rapidly changing business
  • First class communication and presentation skills
  • Creative prowess
  • Thrives on cross-group collaboration and navigating cross-functional environment
  • Passion for delivering exceptional experiences
  • Hands-on experience in marketing through multiple channels: email, mobile, web, and other digital channels, and understanding of analytics
  • Strong strategic thinking complemented with a bias for action. A successful candidate needs to be able to develop a strategy and execution plan that drives impact
  • Experience working in global roles
  • BA/BS in marketing, business or related field
  • 5-7 years of marketing related experience
  • Digital, social, video production experience preferred
  • Exceptional project manager
  • Ability to use impact and influence to drive success across the business
131

Digital Marketing Lead Resume Examples & Samples

  • Strong academics, with intellectual stature – educated to degree level - masters or equivalent experience will be advantageous
  • An outgoing and passionate senior player, with the attitude to deliver in a fast paced, start-up environment
  • An entrepreneurial flair and a willing attitude is important as in the connected homes category things change very quickly and we constantly strive to adapt to these changes
  • A passionate leader who knows how to inspire and motivate their team; someone who leads by example
  • The ability to step back and keep an eye on the direction as well as lasering in to the detail when needed
  • Committed to delivering campaigns that provide us with a competitive edge over others in the connected homes space
  • Results focused and analytical
  • Able to champion the digital and social expertise among peers and senior management
  • Highly competent in overseeing PPC, affiliates, display, social, SEO campaigns and programmatic media
  • Significant experience of web, e-commerce MI and leading reporting standards
  • Strong understanding of current online marketing concepts, strategies and best practice, plus 3rd party agency management is essential
  • Previous experience of marketing consumer oriented products, ideally in a tech or new product category and experience of working with a technology brand will be an advantage
  • Comfortable with numbers with experience of planning, basic forecasting & reporting, plus previous experience of running a budget and being responsible for sales targets
  • A global outlook – someone who has worked in or with other markets and therefore understands that digital doesn’t have firm geographical boundaries
  • Strong stakeholder management skills, able to develop close and effective working relationships – and also have experiences doing this with colleagues in other markets, respecting local cultural differences and ways of working
132

Marketing Lead Response Specialist Resume Examples & Samples

  • Reliable, confident, and articulate
  • Strong interpersonal skills including time management, listening and people skills
  • Highly competitive and strong work ethic
  • Ability to learn and execute marketing/selling techniques
  • Ability to produce and maintain a high volume of calls/emails
  • Experience using Salesforce.com
133

Vyvanse Adhd Marketing Lead Resume Examples & Samples

  • Bachelor In Health Science related discipline and/or Business Administration
  • Minimum of 8 years of pharmaceutical experience, including 3-5 years in Product Management
  • Minimum of 2 years of people management experience
  • Sales Management experience and theraeutic area knowledge (particularly CNS) considered strong assets. Pharmaceutical speciality sales experience is required
  • Good knowledge IMS-reporting
  • Proficiency with MS Office
  • Excellent written and spoken communication skills
  • Bilinguism (English/French) is an asset
  • Strong strategic thinking
  • Leadership and coaching skills
  • Ability to generate new solutions & develop creative marketing approaches
  • Solid awareness of business issues, processes & outcomes as they impact company’s strategic direction
  • Ability to influence others to a desired mutually beneficial outcome
  • Ability to identify key issues and take actions rapidly when developing solutions, plans and objectives
  • Solid analytical and organizational skills, determine priorities and follow through on projects and assignments and complete them in a timely manner
  • Solid teamwork abilities
  • Strategic plan: lead developer, done in a cross-functional way. Follow provided guidelines and with approval of Franchise Head
  • Tactical plan & tactics: Ownership and deliverable
  • Budget: Responsible for assigned budget
134

Marketing Lead Generation Specialist Resume Examples & Samples

  • Process new leads over the telephone, chat, direct mail and e-marketing channels
  • Follow up on leads and qualify potential prospects
  • Conduct a needs analysis and determine prospects pain points to determine how Spectrum Reach products and services can help address the needs
  • Track and analyze prospects to qualified leads conversion. Conduct follow-up communications in order to move leads through the sales funnel
  • Work with the Communications and Database Marketing team to develop and grow the sales pipeline to consistently meet revenue goals
  • Manage data for new and prospective clients within CRM, ensuring all communications are logged, information is accurate and documents are attached
  • Prepare and analyze sales pipeline reports and dashboards
  • Demonstrated ability to meet and/or exceed determined sales and activity quotas
  • A proven track record of strong client relationships
  • Excellent client service skills
  • Proficient in MS Office products (Excel, Word, MS Outlook, MS PowerPoint)
  • 1-3 years inside sales experience, lead generation experience
135

Platform Marketing Lead, Growth Marketing Resume Examples & Samples

  • Develop robust marketing plans to support business level objectives utilizing platform and organic marketing best practices to reach and impact the desired audience
  • Manage and grow marketing channels, including tactics, execution, and reporting
  • Collaborate with marketing, design, communications, and product teams to develop and test content for marketing campaigns
  • Partner with Product Management and Engineering to plan and build out marketing channels
  • Incorporate best practices of advertising into the cross promotion strategy
  • Represent Channel and Organic marketing in cross-functional team environment
  • Interface with research and customer insights teams to build necessary measurement tools to understand marketing efforts
  • Interface with Data Science team to generate analytical insights that drive improved efficiency, targeting, and quality improvement
  • Team management, both people manager and cross functional project manager
  • Report results of initiatives to key stakeholders
136

Global Marketing Lead-energy & Utilities Resume Examples & Samples

  • Develop and execute global marketing activities intended to educate Energy & Utilities companies on AWS and the journey to the cloud
  • Dive deep on how AWS helps Energy & Utilities companies reduce technical debt, increase innovation, and increase agility in order to establish a clear point of view on how we message AWS to these audiences
  • Establish an industry-leading digital presence for cloud computing in Energy & Utilities
  • 5+ years of relevant work experience in fields such as product marketing, content marketing, consulting, or product management in the Energy & Utilities industry
  • Experience successfully marketing to enterprises
  • The candidate must also be a strong collaborator and excellent communicator who can drive consensus and articulate program recommendations and tradeoffs to senior executives
137

Location Marketing Lead, Boston / Hartford Resume Examples & Samples

  • External Communications Program
  • Work closely with the regional media relations lead drive all media relations programs in Boston and Hartford, including proactive media outreach, reactive media inquiries and crisis communications issues
  • Build a strong digital and social media presence in Boston and Hartford that amplify the visibility of Accenture in those markets
  • Facilitate the relationship building process with key governmental officials – governors, senate and house representatives, mayors, city council representatives, etc
  • Assess and capitalize on the business value of local sponsorship, speaking and event opportunities to position Accenture as a business leader in Boston and Hartford
  • Collaborate with the Global Issues Management team, North American and Northeast media relations leads to counsel leadership on crisis communications
  • Build Accenture’s reputation and differentiate Accenture in the Boston and Hartford markets
  • Increase penetration of G2000 clients and targets by devising and executing disruptive Marketing & Communications strategies that help to expand our share of wallet with those companies
  • Ensure local image programs support the strategic priorities of Accenture (as guided locally by the Managing Director – Marketing & Communications – Northeast, Regional Managing Director, Regional Leadership Council, and the Marketing & Communications leadership team)
  • Collaborate with the industry and Accenture business marketing teams to drive strong client programs across our targets clients—ensuring program objectives are integrated with geographic, industry, Accenture business and corporate marketing objectives
  • Relationship Development Program
  • Oversee the design and execution of effective, targeted relationship development efforts that bring our leaders together with senior client executives (from large events to individualized one-on-one opportunities)
  • Build/sustain relationships with key local business associations and non-profit organizations to help our local leaders secure board positions and committee memberships that will weave our leaders (and Accenture) into the fabric of the community
  • Collaborate with industry and Accenture business Marketing & Communications professionals to bring relevant subject matter experts to key clients when they are in market thereby optimizing their visits to meet business development goals
  • Ensure successful implementation of national Inclusion & Diversity programs at the local level that bring together our clients and Accenture executives, demonstrating our commitment to building a truly inclusive workforce
  • Employee Experience Program
  • Orchestrate local internal communications strategy and design programs aligned with that strategy to optimize the employee experience and develop an environment of a great place to work
  • Advise on an internal communications approach to contribute to the engagement and retention of our best talents, aligning these programs with the communication goals of the overall company strategy
  • Overall
  • Monitor and document progress against program delivery ROI and budget
  • Measure and document results from programs
  • Follow all marketing services processes, particularly with regards to time reporting
  • Ensure the Managing Director – Marketing & Communications – Northeast is kept appraised of progress against budgets and time-lines, and escalate potential budget and time over-runs or under-runs
  • Increase marketing effectiveness by improving coordination and leverage across geographies, operating groups and growth platforms; maximize the value of strong local presence; provide a better and more consistent client experience and maximize marketing dollars
  • Minimum of 8 years of integrated marketing and communications experience with proven track record of delivering results; business acumen and metrics driven
  • Track record in integrated marketing, including digital, social marketing as well as more traditional marketing channels
  • Understanding of new digital business trends, environment and players
  • Professional services marketing experience preferred
  • Proficient with analytics and adept at measuring and optimizing marketing programs
  • Expert project management skills
  • Familiarity with salesforce.com
  • Understanding of the role of employee engagement, corporate citizenship, human capital and diversity capacity in a strategic marketing plan
  • Expert budget management and financial reporting skills, including large budgets with multiple vendors and deliverables
  • Excellent collaborator; builds effective relationships in large, complex, matrixed organizations
  • Superior oral and written communications skills and presentation skills
  • Ability to motivate, develop and maximize effectiveness of team members
  • Ability to work autonomously and independently, yet integrate appropriately with other areas of Marketing & Communications and other groups within Accenture
  • Demonstrated teamwork and collaboration in a professional setting; either military or civilian
  • Candidate must currently reside in Boston and be familiar with the business community and landscape
138

Regional SMB Field Marketing Lead-mee Resume Examples & Samples

  • The candidate must be a “heavy hitter” with demonstrated capability to create marketing plans and execute these plans to deliver strong results
  • Excellent communication and stakeholder management skills, ability to collaborate and communicate effectively with team, peers and management
  • Exceptional content marketing and digital demand generation experience that delivers results
  • While experience in the High Tech sector is preferred, the successful candidate may also come from another industry such as Banking, retail or Consumer products where use of innovative web and social media strategies were used to impact revenue, transform brand and customer experience
  • 6+ years of marketing experience
  • Strong track record of delivering bottom line program results in marketing while working with sales
139

Consumer Deposits & Payments Marketing Lead Resume Examples & Samples

  • 12+ years of experience marketing Consumer financial services, preferably deposits, mass affluent, private banking, and payments solutions
  • 10+ years of direct and digital marketing experience across DM, search, display, content, email, social, marketing automation, online sales, and lead generation
  • 10+ years of experience with people management, sales planning, product/program management, strategic planning, and vendor partnership management required
  • Product P&L management experience preferred
  • Experience in a matrixed environment - ideal candidate will have extensive experience working with Marketing, Product, Digital, Agency, Finance, and IT/PMO functions
  • MBA or Masters degree preferred
140

Technology Marketing Lead Resume Examples & Samples

  • Understand the product – including the functionality and key benefits to the user and organisation
  • Create PowerPoint presentations to convey the marketing pitch to senior executives
  • Run marketing campaigns for product launches and releases – including creation and execution of the marketing and communications plan
  • Provide status reports on progress of marketing campaigns for key stakeholders
  • Be interested in what motivates people
  • Self-motivator and driven
  • Ability to adapt and thrive in a fast-paced, changing environment
  • Excellent relationship management skills with a strong ability to influence others
  • Experience working in a global, cross-functional team
  • Publisher
  • ConfirmIT
  • PMP or Prince 2 certified, and Project Management experience a plus
141

Master Agent Marketing Lead Resume Examples & Samples

  • Develop, execute, and implement marketing plans that incorporate all touch points of marketing
  • Manage assigned accounts through first-rate knowledge of marketing trends, product positioning, market opportunities, and relationships
  • Act as the focal point for project material coordination by interfacing with participating vendor stakeholders and develop material tracking tools for effective program management and reporting
  • Interface with assigned vendors, their executives and by providing marketing direction pertaining to assigned accounts marketing plans; negotiate contracts at a masterful level
  • Participate in the planning and development of master agent and sub-agent events, including agenda development, event flow, pre-event marketing, and on-site participation and collateral
  • Provide internal programmatic marketing support by understanding vendor objectives and recommending an appropriate mix of marketing programs. Execute vendor participation in these programs
  • Write for your audience through master agent communications; Work with creative team to develop creative assets to support marketing goals and customize for individual vendors’ needs and values
  • Education: Bachelor's degree required
  • Experience: 5 years minimum of marketing experience preferably in the high tech computer related environment
  • A basic understanding of the master agent channel is required
  • Knowledge of general computer applications (Microsoft Word and Microsoft Excel Ability to develop business marketing and sales plans
  • Strong written, verbal, interpersonal, leadership, problem-solving and presentation skills
  • Ability to manage multiple projects simultaneously and quickly
  • Ability to communicate with executive level associates internally and externally in an articulate and professional manner
  • Ability to practices discretion and understand appropriateness of communication and behavior
  • Ability to implement recommendations and see projects through to completion
  • Ability to work both independently and as a team member
  • Must be detail-oriented organized and have strong time management skills
142

China Marketing Lead-shopbop Resume Examples & Samples

  • Report to Head of Asia and manager in Amazon China
  • Evaluate performance and efficiency of various channels and recommend tactics to drive customer acquisition, operational efficiency, and revenue growth
  • Responsible for driving overall business growth
  • Develop and maintain marketing/business processes to help grow existing markets, activate new markets, and cultivate potential markets
  • Drive and execute strategic marketing initiatives, provide market guidance, and deliver customer insights
  • Responsible for budgeting, planning, and reporting out key business metrics
  • Help design and maintain online/offline campaigns
  • Conduct weekly and monthly deep dive business analysis report, share learning and insights with senior management
  • Work effectively with cross functional teams to coordinate and enhance marketing efforts across channels
  • Technical knowledge of cross channel web analytics, data driven decision making
  • Ability to design, communicate and present metrics effectively to propose and support strategic decisions
  • Ability to clearly communicate with teams across geographic regions and time zones
  • Ability to execute in the short term while simultaneously developing long-term strategy
  • Ability to handle multiple competing priorities in fast-paced environment
  • An obsession with the customer experience
  • Ability to handle ambiguity in a startup environment
  • Minimum of 5 years’ experience working directly on social media or digital marketing, data analytics, or relevant consulting roles
  • BS/BA in a relevant field required, MBA preferred
  • Well-versed in social media and digital technologies, constantly informed on industry development, consumer trends and new technologies
  • Both creative and data-driven mindset, understanding of social media analytic tools and how to apply findings
  • Ability to work with multi-disciplined teams
  • This position will prefer candidate has 5 years' experience in Ecommerce
  • This position will be located in Shanghai, but will be required to travel to Shopbop NYC and Madison offices
143

Games Marketing Lead Resume Examples & Samples

  • Build awareness and grow adoption for our Gaming products among developers in EMEA
  • Build and execute on our EMEA events and speaker strategy to grow awareness and intent to adopt our Gaming products
  • Frame and track the competitive landscape in EMEA, understand target markets, and identify insights to inform go-to-market activities
  • Plan and execute marketing in EMEA to drive awareness of Facebook Games products such as Gameroom, Instant Games, and Live Game Streaming. Execute events, PR, and digital marketing campaigns
  • Develop strong messaging and narratives, authoring business and developer facing communication such as blog posts, best practices, case studies, and keynote presentations
  • Demonstrate a strong understanding of the broader Facebook ecosystem, competitive landscape, and Gaming industry
  • Represent the voice of the Gaming community in EMEA to successfully plan and lead product launches and programs
  • Manage and work with cross-functional teams (including Partnerships, design, PR, external agencies,) to deliver world-class marketing communications for Gaming initiatives in EMEA
  • Bachelor's degree (minimum) in journalism, marketing, public relations, communications, business, or related field required
  • Experience in the Games industry
  • 6+ years professional experience in Marketing or Product Management in technology (games, consumer or B2B)
  • Understanding of web, desktop, and mobile apps the Gaming industry, and developers
  • Experience partnering with agencies, Product Management, and Engineering organizations
  • Analytical ability and time management skills
  • Demonstrated vision, leadership skills, and ability to manage projects across teams
  • Startup/tech orientation
  • Ability to both "think" and "do" in a hands-on role, adding value at all levels of the organization
  • Team oriented—someone that is motivated by helping others as much as they are motivated about excelling in their individual role
  • Autonomous—ability to drive progress with little to no direct involvement from leadership
144

Platform Marketing Lead Resume Examples & Samples

  • Drive product awareness & positive sentiment among Facebook's developer & startup audience in Southern Europe, with a strong focus on France, by developing and executing localized marketing initiatives
  • Own marketing strategy, event programming, and execution of collateral and branding for local programs such as FbStart and Facebook's Startup Garage at Station F
  • Own our industry event program in Southern Europe to identify key industry opportunities, ensure optimal editorial presence and inclusion in outbound comms, post activation and own all other assets related to the program
  • Work with cross-functional teams in Product Marketing, Partnerships, PR, Policy and Communication to deliver scope of work & raise awareness of the power of the Facebook Platform (https://developers.facebook.com/)
  • Experience working in fast-paced, always-on, start-up environment
  • Fluent in French and proficient English speaker
  • Experience working in matrix and cross-functional organizations
  • Ability to distill complex product details and benefits into clear and compelling marketing content aimed at our global developer audience. Analytical abilities and proven project management skills Project management skills with the ability to juggle multiple projects and evolving priorities
  • Developer/tech orientation with an understanding of the intersection of technology and marketing among the app developer ecosystem
  • A relationship builder, who can navigate and influence cross-functional peers and more senior management
145

Platform Marketing Lead, Latam Resume Examples & Samples

  • Drive product awareness & positive sentiment among Facebook's developer & startup audience by developing and executing localized marketing initiatives
  • Own marketing strategy, event programming, and execution of collateral and branding for local programs
  • Build content that will resonate to our audience such as localized narrative, partner case studies, and content management in general (decks/infographics, etc.). Candidate will be an expert who can translate Facebook Platform products into clear narratives
  • Own our industry event program for LATAM to identify key industry opportunities, ensure optimal editorial presence and inclusion in outbound comms, post activation and own all other assets related to the program
  • Uncover trends, data and insights to build out our platform proposition to internal and external audiences
  • Work with cross-functional teams in Product Marketing, Partnerships, PR, Policy and Communication to deliver scope of work & raise awareness of the power of the Facebook Platform
  • BA with an MBA or master degree as a plus
  • Experience with a broad range of B2B marketing, including online and events
  • Fluent in Portuguese and a proficient Spanish and English speaker
  • Excellent written and communication skills. Ability to distill complex product details and benefits into clear and compelling marketing content aimed at our global developer audience
  • Strong analytical abilities and proven project management skills
  • Strong project management skills, with the ability to juggle multiple projects and evolving priorities
  • Strong developer/tech orientation, with a passion for the intersection of technology and marketing among the app developer ecosystem
  • Highly autonomous—ability to drive progress with little to no direct involvement from leadership
146

Platform Marketing Lead Resume Examples & Samples

  • Drive product awareness & positive sentiment among Facebook's developer & startup audience in Northern & Eastern Europe, with a strong focus on Germany, by developing and executing localized marketing initiatives
  • Own marketing strategy, event programming, and execution of collateral and branding for local programs such as FbStart
  • Own our industry event program in Northern & Eastern Europe to identify key industry opportunities, ensure optimal editorial presence and inclusion in outbound comms, post activation and own all other assets related to the program
  • 7+ years professional experience in marketing communications or product marketing, ideally, at a technology company, startup or established B2B brand, either in-agency or in-house
  • Fluent in German and proficient English speaker
  • Ability to distill complex product details and benefits into clear and compelling marketing content aimed at our global developer audience
  • Analytical abilities and proven project management skills
  • Project management skills with the ability to juggle multiple projects and evolving priorities
147

In-house Marketing Lead-chicago Resume Examples & Samples

  • Responsible for Site Penetration
  • Responsible for booking owners and guests staying on property both by phone and face to face to offer them an opportunity for an owner update with one of our Guest Guide employees
  • Professional business appearance
148

Marketing Lead, LSG South Asia Resume Examples & Samples

  • Lead and direct commercial marketing team (team size of 7 to 10 seasoned marketing professionals) to create sales and marketing campaigns to grow market share and achieve planned sales and margin for assigned products
  • Work closely with the Commercial leaders to understand needs & market dynamics to help drive market oriented plans
  • Strong collaboration with Global Market Development teammates, ensuring strategic alignment across product and target market segments, championing a unified message and position to internal and external customers
  • Independently conceive and drive digital marketing campaigns
  • Drive lead generation programs that result in sales and long term customer satisfaction. Measure and report on market effectiveness
  • Work closely with the strategic product managers by providing feedback and driving market oriented events
  • Drive the development of the yearly forecast and marketing plan for the region
  • Obtain market data on sales, the competitive landscape and pricing & provide input for and present business reviews to help drive commercial value in the region
  • Measure success of marketing programs executed
  • Responsible for the marketing budget allocated for the region
  • Bachelor’s degree mandatory (Bio-tech qualification preferred) MBA desirable
  • 15+ years work experience with solid analytic/scientific technology and market knowledge
  • Demonstrated results driving targeted campaign initiatives utilizing web, search, social media, advertising and events channels. . Knowledge and prior experience of digital marketing tools and technologies is a must
  • Develops and maintains a high level of product knowledge of Thermo Fisher Scientific and competitor products
  • Demonstrates deep understanding of customers’ business and benefit orientated marketing techniques that result in win-win solutions
  • Must be a motivated, enthusiastic self-starter able to work effectively in a team environment and independently
  • Willing to undertake travel domestically and internationally as business requires
  • Knowledge of finance, accounting and budgeting practices to effectively manage fiscal responsibilities
  • Ability to guide, oversee or coordinate the work of others. A wide degree of creativity and latitude is expected
  • Strong interpersonal and communication skills, both oral and written
  • Ability to effectively interact with all levels of Thermo Fisher employees, as well as outside contacts
  • Ability to lead and provide functional area guidance and expertise to the team
  • Provide routine updates through verbal and written communication of successes, failures, best practices, etc. to improve the overall operating efficiency of the team
149

Energy Industry Marketing Lead Resume Examples & Samples

  • Alliances and acquisitions
  • Accenture strategic priorities
  • Differentiate with Industry Issue-Based Campaigns: Drive differentiated and competitive research and insights, enabled by innovative digital and social media channels. Facilitate the Energy Thought Leadership Council
  • Drive awareness and preference for Accenture consulting practices, services, alliances and acquisitions. Create or leverage tailored content, events, case studies, co-innovation initiatives
  • Build lasting client relationships. Design and deliver executive events, contact programs, promotions and experiences for target clients and influencers
  • Embed Accenture strategic priorities and global marketing investments into the industry program eg: innovation architecture, New IT, cyber security, New Applied Now
  • Deliver an engaging internal comms program leveraging Accenture’s collaboration and broadcast tools. Key internal stakeholders include leadership, Energy consulting practices and Energy strategy practices
  • Demonstrate strong business operator skills. Assess and monitor performance against marketing goals and objectives; identify insights through marketing analytics; measure ROI working with cross marketing team members on identified metrics and managing budgets
  • Minimum of 12 years of integrated marketing experience
  • Proven senior marketing and/or marketing communications experience; effective communications and coaching skills/people development skills
  • Specific industry experience a plus
  • Ability to manage complexity in a dynamic environment is essential; strong program management skills, agility and creativity
  • Proven leader with a track record for managing and motivating l, diverse teams; Senior executive presence; global experience and perspective
  • Business acumen is essential; strong negotiating skills; adept problem solver; good people skills
  • Demonstrated leadership in professional setting; either military or civilian
  • Flexibility to travel internationally and domestically
150

Marketing Lead Resume Examples & Samples

  • Launch, manage and optimize app download campaigns for multiple apps across various geographies for both Android and iOS
  • This may include display, search, social media and other types of campaigns
  • Manage app store listings and optimize our listings to support organic installs
  • Test new partners and channels to determine the most efficient install sourcesProvide direction to graphic designers to create banners, images, and other marketing materials
  • Work with team members to improve the conversion funnel through improved user experience flow, content, and design.Monitor, analyze, and report on the performance of panel recruiting programs and panelist quality, including retention
  • Make recommendations for improvements in recruiting and retention programs
  • Provide other support in conducting analysis on panel composition, utilization, and optimization
151

Marketing Lead-epilepsy Resume Examples & Samples

  • Bachelor’s degree required. Master’s degree preferred
  • Minimum of 5 years of pharmaceutical product management experience plus at least 2 years of pharmaceutical sales experience
  • In-depth understanding of the Healthcare Ecosystem (IDN, ACO, HCP, Hospital)
  • Prior experience in Neurology therapeutic area preferred
152

Paid Search & Display Marketing Lead Resume Examples & Samples

  • Manage day to day relationship with Paid Search and Display agencies; delivering performance campaigns including; PPC, retargeting, prospecting and video
  • Understand and interpret data appearing in various Search analytics and deliver measurable actions
  • Managing all digital display campaigns to drive acquisition and retention objectives set for the brand
  • Supporting the Global Digital Marketing Manager on delivering both brand and channel set objectives
  • Liaising with other members of the Topshop Digital team, Group Digital, IT Systems as well as a number of external Search agencies and suppliers
  • Keep ahead of and research any new Search and Display updates and how they might affect Topshop, as well as work on the launch of new digital initiatives and create Search plans
  • Perform regular reviews of Topshop search landscape in comparison with competitors
  • Create scalable campaigns using innovative marketing techniques
  • Work closely with Editorial and Trade teams to create holistic search campaigns
  • Evangelise the benefits and importance of Search and Display to other departments within the business
  • Report and measure on all forms of Search and Display campaigns and their performance
153

BC Marketing Lead, Citi Fintech Resume Examples & Samples

  • Assist the CMO in establishing key speaking, influencing and networking (leveraging marketing spend and in close alignment and approved from our GPA partners) opportunities for the CEO of the Global Consumer Bank and CEO of FinTech to amplify marketing spend and reinforce Citi FinTech’s vision, strategy and consumer products and services
  • Procure and lead sponsorship activations to raise awareness of Citi FinTech and position as a leader in the FinTech space
  • Work with key partners to identify cutting edge marketing techniques and find ways to test and learn within the FinTech model. Tip of the spear for leveraging new platforms for marketing across consumer
  • Public speaking internally and externally as part of our FinTech brand and amplification strategy
  • Tracking marketing success metrics agreed to with internal stakeholders
  • Voice of Customer from a FinTech stand point when talking to current LOB’s
  • Customer Experience impact with current P&P’s and representing FinTech when it relates to customer, marketing and/or brand for the broader bank
  • Work closely with research team to ensure customer feedback/insights are part of our marketing and communications plan
  • Partner with external stakeholders (e.g. media agency) to ensure channel placement, plan forecasting and tracking are established to ensure the success of all marketing activities
  • Partner with internal stakeholders (e.g. NA Bank/CG segment), to develop campaigns from creative brief to production to execution, ensuring seamless positioning of CG mobile banking application as part of the CG Client offering (as the scope evolves so too will the internal stakeholders and activities)
  • Be a central reference point for collating/sharing competitor insights and communicate drivers of funnel movement
  • Be the central expertise for visually presenting our work to FinTech and broader Citi team
  • Key Stakeholder representing marketing for various FinTech internal cross functional teams for all products out of FinTech (e.g.: beyond MVP work stream, FinTech Acceleration projects, etc.,)
  • Management responsibilities over employees tasked with assisting on key marketing initiatives
  • Oversight to strategy for our design agency resources to ensure strategic alignment of priorities at a high level and that those resources are correctly stacked against FinTech’s and the “core bank” priorities
  • Contribute to the market strategy positioning for FinTech (internally and externally), including go to market strategy for launching of new products
  • Translate product technical product requirements and builds into marketing needs and resourcing required
  • Responsible for all above the line product marketing across FinTech
  • Has 5-10 years of experience in marketing or related field, with a core skill/expertise in brand management, operational marketing initiatives and digital marketing channels
  • Bachelor’s degree in marketing or related field required, MBA is preferred
  • Strong skills in Microsoft programs (power point, word, excel)
  • Strong analytical skills with the ability to look at the broader perspective as it relates to ensuring execution supports broader bank strategy
  • Strong internal marketer; able to win support of peers, seniors and juniors for projects
  • Experienced public speaking with communicating an employee’s goals and progress effectively to external partners
  • Ability to procure and lead sponsorship activations to raise awareness of Citi FinTech and position as a leader in the FinTech space
  • Can lead a cross functional team of technical product owners to successfully translate technical product features into a cohesive marketing story
  • Strong interest in emerging technologies and their impact on the banking sector. A passion for marketing new and emerging technologies is essential
154

Marketing Lead Resume Examples & Samples

  • Achieve aggressive passenger acquisition, ride, and awareness goals
  • Generate local passenger, driver and market insights
  • Test,learn and evolve the practice of local marketing at Lyft, establish best practices and write playbooks to scale our efforts through grassroots campaigns, partnerships and local activations
  • 5+ years' of marketing experience
  • Entrepreneurial Self-Starter - you can build something out of nothing with minimal oversight
155

Marketing Lead for Consumer IoT Center Resume Examples & Samples

  • Minimum of 10 years of experience with strong emphasis in the external marketing space; strong experience external communications and extremely strong understanding of technology and business operations
  • Experience in Products Operating Group industries including Travel and Transportation, Consumer Goods and Retail, Industrial, Life Sciences
  • Proven leadership skills—team building, supervision, mentoring and managing of diverse and virtual teams to drive integration
  • Deep understanding and demonstrated ability to originate and apply marketing concepts
  • Experience in overseeing the design and implementation of digital and social marketing campaigns, media and analyst relations, internal communications, collateral production and credential development
  • Strong and deep overall business acumen and good knowledge of Accenture and ACIN areas of business and overall business strategy
  • A team player, able to deal in a very fast-paced, ever-changing environment
  • Strong global perspective
  • Experience in services and/or business to business marketing
  • Ability to manage multiple projects under tight deadlines; experience in developing and managing budgets
  • Thrive on working in intense, deliverable-driven and deadline-driven environment
156

Digital Marketing Lead Resume Examples & Samples

  • Experience with CMS systems, email marketing, social media platforms and marketing and online media and advertising
  • Experience with brand positioning & amplification strategies and Social Marketing
  • Coaches organization through Customer Centric Agile transformation, helping identify and attack organizational impediments which limit teams’ customer centricity
  • Executing the digital vision prescribed by client leadership
  • Customer Transformation Roadmapping -Build out of enterprise customer solution strategy, technology architecture, platform alternatives, and roadmaps to support and enable business and technology vision and goals. Construction of detailed customer transformation plan to clearly articulate initiatives required to effectively and consciously transform an enterprise to the target future state
  • Business Case Operational Analysis –Execution of comprehensive financial analysis detailing the costs, benefits, and estimated payback period/return of current and planned business and technology customer solutions initiatives, program, and projects
  • Realizing a return or an increase in customer satisfaction based on digital investments
  • Initiates and fosters collaborative partnerships required for training and coaching; develops relationships that support organizational agility
  • Experience working with Executive Management on growth of online conversion and user loyalty
  • Experience with display-advertising
  • Experience creating and driving online marketing strategies
  • Experienced in working with and managing Designers, Marketers and Copywriters
  • Demonstrate strong track record of developing, leading and managing digital transformation efforts with demonstrated proficiency in bringing together cross functional, business and IT teams
  • Strong CRO experience
  • Knowledge of Reputation Management
  • Multi-Device & Omni-Channel experience (mobile, tablets, desktops, other)
  • Multi-Channel Experience (Websites, Mobile apps, Chat, SMS, eMail, Display, push, personalized and marketing in context)
  • Comfortable in front of C-level clients
  • Digital Marketing Campaign Management
  • Understanding of online analytics and consumer data, creating and tracking KPI’s
  • Working knowledge of principles of SEO, CPC & PPC advertising experience
  • Google AdWords experience
  • Senior management levels of the organization
  • Strategic, proactive and creative thinker
  • Excellent writer with strong verbal and presentation skills
  • Ability to work effectively and collaboratively across multiple departments and decision-makers and with third party vendors
  • Detail-oriented with strong organization and project management skills
  • Ability to articulate concepts and strategies effectively and persuasively
  • Good technical understanding and can pick up new tools quickly
  • Team player who also works well independently
  • Proven ability to work under pressure, prioritize work and meet multiple deadlines
157

Brokerage Marketing Lead Resume Examples & Samples

  • Partner effectively with Brokerage business partners to maintain and evolve product value propositions
  • Deliver on new account and inflow goals through end-to-end development and execution of integrated Brokerage marketing campaigns (including email, direct mail, paid search, paid social, paid display, and outbound calling channels)
  • Analyze end-to-end performance across programs and foster an environment of continuous performance improvement, testing and optimization, and a quantitative marketing culture
  • Partner with analytics team to create and maintain end-to-end reporting for all marketing activity and adjust marketing strategies based on real-time performance metrics
  • Develop and maintain all Brokerage sales collateral and customer communications
  • Manage marketing budget for Brokerage initiatives, including expense tracking and monthly forecasting
  • 8+ years of experience in financial services marketing or applicable business environment
  • Experience in end to end campaign management, including digital marketing and web-based sales acquisition
  • Experience in a sales call center environment
  • Extensive knowledge of financial products and services, particularly brokerage products. Experience with and knowledge of IRAs and managed accounts in highly desired
  • Ability to build and develop strong, interactive business relationships across a variety of departments and management levels
  • Aptitude for embracing emerging web technologies
  • Ability to manage, prioritize and meet deadlines in fast-paced environment
158

Hp-marketing Lead Resume Examples & Samples

  • 3) Provide OPU inputs into the development of ROPU brand strategies
  • 4) Lead, manage and develop direct reports within the TA in the OPU
  • Ensure cross functional alignment with Medical Affairs, Marketing Access and Sales
  • Provide regular feedback and input to ROPU TA/brand teams (marketing/competitor/customer insights) to develop brand strategies and ROPU operational plans
  • Continuously update and educate the organisation on topics relevant to the TA/brands, supporting the sales functions with updates and training materials for the TA/brands
  • 2) A prior track record of success
  • 3) Minimum 6-10 years marketing and sales experience
  • 4) Minimum 3 years leadership experience
  • 5) Highly developed communication skills both written and spoken, with the ability to convince and engage at all levels both internally and externally
  • 6) Ability to multi-task - organise, plan and solve problems effectively
  • 7) Strong business acumen, coupled with good balance of strategic thinking and operational rigor
  • 8) Strong analytical and planning ability
  • 9) Strong interpersonal skills
159

CMP Marketing Lead-chicago Resume Examples & Samples

  • Three plus years marketing/sales experience required. Internal Wyndham experience or external timeshare experience in a similar role preferred
  • Two to Three Years of demonstrated successful Management Experience
  • Must be able to work Nights, Weekends and Holidays
  • Excellent skills regarding creating partnerships, "big picture" analysis, and excellent follow up
  • Must be adaptable to change
  • Proficient in MS Excel, Word, PowerPoint and Outlook required
  • Proficiency in WVO Applications such as CRS and Hyperion preferred
  • Clear concise written and verbal communication skills mandatory
  • BA or BS preferred or equivalent work experience
160

Inbound Marketing Lead Resume Examples & Samples

  • 7+ years of experience in a digital marketing environment, driving strategy for e–mail marketing, digital advertising campaigns, SEO and SEM, and social media channels
  • Experience in marketing automation platform tools and techniques to implement lead generation, conduct A/B testing, and analyze metrics
  • Experience in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) tools and techniques, including managing PPC and paid or sponsored social campaigns
  • Experience with digital marketing and communications practices and developing digital strategies with measurable results
  • Experience with a professional services firm marketing to B2B or B2G prospects
  • Ability to be fluent with content management platforms, digital analytics programs, and overall digital marketing processes, metrics and terminology, and best practices
  • Ability to demonstrate project management expertise to be efficient in managing workload and communicating tasks across the team
  • Ability to juggle a number of projects at the same time
  • Ability to be a strategic and creative thinker, using data to inform decision–making
  • BA or BS degree in Communications, Marketing, or Advertising
  • Experience with working within a consulting or agency environment
  • Experience with working within regulated industries or fields
  • Knowledge of social networks
  • Knowledge of federal government audiences
  • Possession of excellent oral and written communication skills
  • Possession of excellent visual design direction skills
  • MA or MS degree in Communications, Marketing, Advertising, Digital Strategy, or related areas
161

Customer Marketing Lead Resume Examples & Samples

  • Key liaison between front line SalesForce, KAM, and marketing
  • Interpretation of market dynamics and market intelligence to develop deep understanding of channel, grower and competition by micro market
  • Support market analysis for competitive positioning and competitive reactions
  • Develop the objectives and strategies to achieve the Must Win Battles by micro market
  • Establish and track agreed-to market share and contribution objectives
  • Identifies bottlenecks and SWOT analysis impacting the business within defined geography
  • Guide the grower and retail tactical development plan to deliver the 12-18 month objectives
  • Key collaborator with Marketing Operations on the tactic implementation plan
  • Set direction and provide market context to Brand and Content group on materials needed to support the tactical plans
  • Lead the collaborative development of selling messages and value story by brand and crop for the 18 month cycle
  • Set direction to the Commercial Unit to guide positioning, messaging and activities to achieve the CU MWB
  • Campaign Measurement KPI's to guide future activities
  • Development of grower and channel programs (broad and targeted)
  • Support the development of Business Alignment Agreements in the Commercial Unit
  • Responsible for overall micro-market customer driven initiatives and programs
  • Lead Campaign Team process to create annual micro-market plans
  • Support District Managers to design and optimize effective field force strategies
  • Lead the translation of brand messaging into crop stories
  • Execute a Customer Campaign service model to support Sales and KAM in effectively delivering business results
  • Strong customer focus orientation
  • Excellent communications (i.e., PowerPoint, oral and written), interpersonal, negotiating, analytical (strong Excel skills required), problem solving/decision making, teamwork and planning/organizing skills
  • Knowledge of Canadian agriculture including agronomic, seed and chemical crop protection practices
  • Knowledge of principles of marketing including campaign and crop plans, MaSE, CRM , KAM, segmentation and long-term valuation
  • Knowledge of communication principles and techniques, Knowledge of market dynamics, competitive environment and able to use market research effectively to understand customer, markets and channels
  • In-depth knowledge and understanding of crop protection products with a focus on potatoes and speciality horticulture
  • Knowledge of financial and general accounting principles
  • 4 year degree in Agriculture or Business
  • Strategic selling and/or marketing experience
  • Minimum 5 years sales or marketing experience in agriculture industry
  • Bilingual considered an asset but not a requirement
  • Market experience with potatoes and specialty horticulture crops considered an asset
162

Innovation Marketing Lead Resume Examples & Samples

  • As Shenzhen-based individual contributor in Greater China marketing team, design and execute Accenture’s innovation-themed marketing programs across the mainland and Hong Kong, supporting client engagement particularly in southern China
  • Closely sync with Accenture’s network of “Innovation Architecture” and marketing professionals across the globe to leverage the company’s best practice, ideas and assets to meet marketing requirements and specifics in China
  • Follow through innovative client service offerings deployed in Accenture’s Innovation Center for Greater China, and collaborate with client service teams in launching breakthrough programs and managing strategic client visits, workshops and public forums
  • Work with media relations, social media and branding professionals to enhance Accenture’s brand reputation in southern China as a disruptive digital service provider, being able to synthesize ideas from global and local C-suite focused viewpoints, publications, reports and sponsored public events
  • Work with internal communications to be a custodian of Accenture’s executive-staff network in Shenzhen office, supporting the head of Accenture office in handling locational people management, government and public affairs
163

Global Channel Marketing Lead Resume Examples & Samples

  • Conduct user, market, and competitive research to better understand Dropbox distributors, DMR’s, VAR’s and MSP’s and the competitive market landscape in which they operate
  • Develop the value prop of the Dropbox Channel Reseller Program in the market and articulate its value in all partner-facing messaging
  • Drive awareness of the Dropbox Channel Reseller Program through in-person events, webinars, digital campaigns, co-marketing initiatives and other marketing-related activities
  • Own the partner readiness strategy for channel programs and develop/maintain partner-related training materials
  • Develop through-partner marketing campaigns that partners can easily leverage in their demand generation efforts
  • Build, manage and mentor a high performing team consisting of team members in Dropbox offices across the globe
164

Digital Marketing Lead Resume Examples & Samples

  • Works with Sales Team, Technical Managers, Communication Managers and Marketing Managers to develop electronic customer communication plans that proactively promote Syngenta products, solutions and marketing efforts
  • Coordinate, create and execute electronic communications to launch programs, pricing, operational updates, customer notifications and monthly newsletters
  • Assist with the operations of the GreenTrust Rewards Program, which includes interfacing with Sales Reps and 3rd party data management vendors to resolve issues and questions
  • Assist with maintenance of the GreenCast and Syngenta PPM websites including password look-ups, unsubscribing emails and updates to the websites as well as overseeing Service Support Tickets for website upkeep and repairs
  • Create website service support tickets including new enhancements and break fix issues. Also help to monitor budgets and time management with 3rd party vendors and agencies
  • Manage execution of new enhancement projects for Turf and Landscape in the digital space with special focus on annual projects such as GreenTrust 365, PestPartners 365 and WeevilTrak
  • Use Google Analytics to produce email and web analytics reports for distribution to internal and external stakeholders
  • Collaborate with Internet Marketing Manager for new project planning as well as short-term and long-term digital marketing strategies
  • Work with the marketing group to ensure digital efforts are in line with overall marketing plans. Work on tying in traditional communication plans into digital efforts
  • B.S. degree in Agriculture, Marketing, Information Technology, Business Administration or related discipline is required
  • A minimum of 3+ years previous Marketing or IT experienceis preferred
  • Knowledge of basic marketing principles - positioning, market analysis and communications
  • Understanding of internet information and e-marketing technologies and tools
  • Knowledge of digital marketing tactics: email marketing, website content management, SEO, Google Analytics and HTML
  • Broad knowledge of Syngenta products, labels, programs and solutions is a plus
  • Previous experience in a Business discipline
  • Technical acumen
  • Experience with HTML coding
  • Graphics experience is a plus
  • SalesForce.com / CRM experience a plus
165

SMB Field Marketing Lead-dach / MEE Resume Examples & Samples

  • Fluent in English and German, any other European language is a plus
  • Experience working in a cross-functional, international, matrix organization, including understanding of global/regional/country organizational dynamic
  • Creativity, enthusiasm and a desire for continuous improvement
  • Experience with driving digital demand generation is preferred
  • Experience in managing international and virtually is a plus
166

Digital Marketing Lead Resume Examples & Samples

  • Lead execution of marketing campaigns (email, social media, PPC, texting, content creation, affiliates) utilizing internal and external tools
  • Oversee SEM strategy through hands-on optimization and management of external SEM agency to improve efficiency through clear communication of goals, constant performance monitoring and driving a rapid testing schedule
  • Ensure a rapid pace of testing for all channels with the ability to define, measure and identify successful tests and scale these programs
  • Manages daily-weekly-monthly data-driven analysis and reporting of campaign and overall channel performance
  • Stay up-to-date on industry best practices and apply them as appropriate
  • Promote a risk-aware culture; ensure efficient and effective risk and compliance management practices by adhering to required standards and processes
  • Other duties as needed due to the entrepreneurial nature of our team
  • 4+ years’ experience with digital marketing in an agency, entrepreneurial, or corporate setting
  • Demonstrable experience managing marketing campaigns across a variety of channels, including but not limited to: email, social, web, SEM, SEO, & SMS
  • Advanced user and comfort with: PowerPoint & Excel
  • A working knowledge of HTML/CSS, and some familiarity with APIs
  • A self-starter who is results-driven, focused hyper-analytical and passionate about data, testing, metrics, and continuous improvement
  • Strong logical thinking, problem solving, project management and communication skills
  • Comfortable analyzing and cleansing large amounts of data
  • Team-player who thrives in a rapid growth environment which constantly evolves and presents new and exciting challenges every day
  • Strong ability to prioritize and manage multiple projects at once in a fast-paced dynamic environment
  • Experience working with marketing automation software preferred
167

Product Monetization & Marketing Lead Resume Examples & Samples

  • Identify significant long-term opportunities based on research, analysis and a strategic view of the direction of the market
  • Represent voice of the market including qualitative and quantitative feedback on product from clients and partners
  • Manage product alphas and betas to direct product refinements and identify critical client needs that must be met by the product in order to launch
  • Define and manage comprehensive go-to-market strategy and plan including positioning, launch strategy, PR, sales and partner materials
  • Manage the product launch process
  • 4+ years management experience in product strategy/operations, product management or product marketing
  • 10+ years professional experience in advertising/media, software or internet technology
168

Device Marketing Lead Resume Examples & Samples

  • 7+ years of relevant work experience in consumer product marketing or product management role
  • Proficiency in English and Japanese. Must be able to communicate complex business concepts in verbal and written form
  • Superior analytical skills and business judgment. Demonstrated ability in simplifying complex problems and articulating a clear path forward through the use of data
  • Significant experience in delivering results in a fast-paced and dynamic business environment
  • Demonstrated ability to coordinate projects across functional teams, including product management, marketing, creative, legal and merchandizing teams
  • Strong leader with excellent verbal and written communication skills; ability to work successfully with and influence others at all levels of the organization
  • Proven ability to manage large numbers of initiatives and competing priorities
  • Experience hiring and managing a high functioning team
  • Work experience in a leading digital or high-tech consumer products company
  • MBA or equivalent
  • Experience selling to consumers through an online channel
169

Marketing Lead for South Africa & Saem Resume Examples & Samples

  • Building brand strength and preference based on solid consumer insights
  • Overseeing marketing programs to ensure best alignment of Mastercard resource against marketing to drive incremental profitable GDV and revenue
  • Maximising franchise value by delivering greater customer support and increased value to key customers across South Africa and SAEM markets
  • Be a key driver of operational effectiveness through in-depth integration within ecosystem partners’ activities to deliver on Mastercard’s digital agenda in South Africa and SAEM markets
  • Ensuring consistency with worldwide global brand positioning
  • Align and coordinate promotional and marketing activities within the broader marketing eco-system in line with product delivery strategy and Mastercard brand DNA
170

Marketing Lead Resume Examples & Samples

  • Strong strategic marketer with digital and offline experience, with +10 years proven brand management expertise in agency or client side, preferably in the financial services industry, sound strategic and analytical-thinking skills, agency leadership & sound people management experience, outstanding communication skills, previous responsibilities for budget management and excellent relationship-building & influencing skills (marketing leadership)
  • Including a minimum of 10 years marketing management experience or equivalent
  • Bachelor’s degree in marketing or business related field or equivalent experience
  • Master’s degree in Business strongly preferred
  • Able to share responsibility for key decision making with a team, while accepting responsibility to drive internal decision making processes
171

Digital Marketing Lead Resume Examples & Samples

  • Drive a consolidated & prioritized POR for EMEA’s digital activities working with the Regional & Country Marketing leads
  • Act as a strategic resource, providing digital marketing consultancy and recommendations to the extended Marketing communities based upon strong web/UX insights & best practices
  • Collaborate with colleagues in the HP.com team as well members of WW Marketing & Region Marketing, to drive effective integrated marketing activities
  • Lead the reviews of web campaigns & evergreen experiences to enable successful deployments and strong page performance
  • Analyze and communicate the web performance for EMEA. Continuously drive for user experience improvements
  • Partner cross-organizationally to champion the Translation & Localization processes globally driving for high quality translations and efficient review processes for the countries
  • BA or BS degree in Communications, Marketing or Computer Science
  • Expertise and knowledge in the online space (web, email, search, database marketing, chat marketing, podcasting, blogging, privacy, e-business, etc), including trends and technologies
  • Advanced writing and editing for the web - very minimal peer or manager edits needed
  • Proven web analytical skills (measurement, ROI, forecasting)
  • Strong knowledge and understanding of interactive media, tools and technologies (all channels and pricing models)
  • Strong knowledge of Internet principles and web site production
  • Strong knowledge of direct marketing and CRM
  • Maintain HP marketing management systems as needed
172

Growth Marketing Lead Resume Examples & Samples

  • Develop customer-centric marketing plans with strategic vision and attention to detail; focused on driving awareness, acquisition, and retention. Liaise heavily with media, brand, retention and partnership teams to meet business objectives
  • Leverage internal creative team and agencies to build breakthrough creative to drive category adoption and growth
  • Launch, track, and monitor category-specific marketing performance; execute campaigns (leveraging various internal marketing teams and agencies when needed); create and manage forecast and budget
  • Obtain deep category knowledge to help drive category growth at scale and influence marketing-adjacent decisions (pricing, merchandising, assortment, curation, packaging, design). Collaborate heavily with category teams
  • Grow a deep understanding of consumer habits for your category (online and offline) through 1st and 3rd party data and research, to effectively and efficiently acquire and retain customers and grow LTV
173

Vertical Marketing Lead Resume Examples & Samples

  • Lead Business Marketing for Facebook advertising and platform capabilities to clients within key verticals: Retail, Financial Services, Telecommunications, Consumer Packaged Goods, Automotive, & Restaurants
  • Develop vertical marketing plans that drive business relationships, solution adoption, scale, and revenue
  • Own and lead the execution of multi-channel campaigns coordinating with cross-functional teams including Sales, Industry Events, Events, Public Relations, Product Marketing,
  • Measurement, Creative, and Insights
  • Develop strategic positioning and content for verticals and sub verticals based on market assessment, analysis, and understanding of client and company priorities
  • Experience in business objectives to marketing objectives translations, project management, and storytelling
  • Experience in client service
174

Marketing Lead, Developer Platform Resume Examples & Samples

  • 5+ years combined product and growth marketing experience delivering highly successful user acquisition and engagement strategies. Previous developer marketing experience is a plus
  • Finger-tippinesses with data: You just go get the data you need and can whip it into an insightful story with no help. You know how to leverage data to make decisions and drive growth. You have experience running rigorous multivariate testing
  • Top-notch at market research: You’re a truth-seeking missile. You know your market, customers and competition better than anyone, and you integrate this information into your growth strategies
  • Scary-good at articulating the essence of products and the value they create. You can develop a strong messaging hierarchy and effective content strategy. You can also play copywriter
  • Grittiness: You never hesitate to roll up your sleeves and tackle something hands-on, you persevere when others fall away
  • A computer science undergraduate degree or equivalent plus hands-on software engineering experience is preferred, but not required
175

Area Marketing Lead Resume Examples & Samples

  • Creation and execution of a fully integrated Marketing plan aligned with the local sales objectives. Designed to capitalise on market opportunities and generate demand by through
  • A Bachelor (or equivalent) in marketing, communications, business or other related fields is desirable
  • Minimum of 2-5 years of experience in a similar position in the IT, software, marketing, media or advertising industry, ideally in B2B
  • Demonstrate a strong understanding of, and practical experience in marketing both at a strategic, operational and tactical level
  • Knowledge of lead management and development processes in a B2B environment
  • Teradata’s international language is English so you must be fluent with excellent written and oral communication skills in English
176

Marketing Lead Resume Examples & Samples

  • Develops and executes integrated, multi-channel direct marketing programs for one or more customer segments/businesses
  • Translates desired business outcomes into strategy and executes marketing programs and activities that may include advertising, sales content and internal communications. Directs and leads cross functional program teams
  • Acts as a point of contact with agencies, third parties or internal business partners to coordinate development and execute on their behalf. Makes decisions and ensures that business goals are being met
  • Administers activities including coordination with legal, compliance, invoicing, budget management and process workflows
  • Connects customer analytics and insights to inform and influence improvements program strategy
177

Marketing Lead Resume Examples & Samples

  • Manage the day to day responsibilities of all things marketing – from hands on operational work to coordinating with agencies for execution
  • Work with GM on formulating marketing strategy and execution
  • Flexible and can work in newly formed organizations to adapt accordingly
  • Hire, on-board and train new team members
  • Successfully localize our brand while maintaining the same core brand values and mission
  • Actively work on improving information sharing, training, goal setting, management of our organization and key marketing KPIs
  • Communicate regular updates to local team about marketing objectives and progress
  • Fluent in written and spoken Spanish
  • At least 4 years of marketing experience in a medium to high growth company
  • Strong work ethic and entrepreneurial spirit – WeWork is growing incredibly quickly, meaning each employee will be given significant responsibility and autonomy. This will mean hard work, but will also mean much room for innovation in developing processes and/or programs that could benefit the company and create room for significant personal and career growth
  • Results driven with an ability to execute independently
178

Marketing Lead Resume Examples & Samples

  • Actively guide Agency partners in the development of best in class plans that align with the company expectations and business objectives
  • Help to facilitate integration of data and media into measurement and reporting, craft action plans focused on getting results, monitor the progress of campaigns and establish accurate benchmarking and critical metrics
  • Ability to partner/collaborate and integrate across digital, social media, sales and marketing teams, with a working understanding of SEO, SEM, Web analytics, Landing Pages
179

Channel Marketing Lead Resume Examples & Samples

  • Bachelor's degree required; Master's Degree preferred
  • Minimum 5 years pharmaceutical experience with 1-2 years product marketing experience
  • 3+ years recent managed-care experience in account management or channel marketing
  • In-depth understanding of commercial managed care, Medicare and Medicaid, particularly the evolving Medicare environment with the Affordable Care Act and the evolution of the Medicare Modernization Act
  • Prior experience in managing pharmaceutical data, including IMS DDD, IMS Xponent PlanTrakperience with related Neurologic and/or Immunologic therapeutic areas preferred
  • Proven experience collaborating, building and presenting business plans
  • Must understand managed market access field based personnel needs as well as PVU marketing need
180

Marketing Lead Metabolic Resume Examples & Samples

  • Manages and controls the product management activities of the assigned group of products in order to ensure that the activities carried out are in accordance to the approved Plan and Budget as a support to the company’s sales force to achieve the agreed sales target of the assigned group of products
  • Reviewing and approving “Monthly Expense Report” and related payment vouchers of subordinates
  • Reviewing and approving “Promotional Material Folder”
  • Reviewing and approving “Quarterly Requirement Plan” prepared by respective Product Manager
181

In-house Marketing Lead Resume Examples & Samples

  • Lead all marketing personnel during prescribed shifts
  • Act in place of In-House Marketing Supervisor when needed
  • Monitor Guest Guide's tour production and APG, ensuring Site production standards are met
  • Assist with recruiting, interviewing, hiring, and training of top talent for the Marketing Department
  • Strong scheduling capabilities
  • Strong recruiting and interviewing capabilities
  • Ability to act in capacity of an In-house Marketer
  • Previous experience as a Guest Guide/Marketing Agent
  • Develop training programs for the Marketing staff
  • Strong customer service skills required
  • Must be able to perform under pressure and prescribed deadlines. Be able to multi-ask
  • Ability to learn and become proficient with CRS/Epiphany reporting
182

Marketing Lead Resume Examples & Samples

  • Direct the development of new sales and marketing programs, selling tools, etc. to drive incremental sales and profitability. Implement and regularly evaluate these programs
  • Works closely with product management to develop and implement marketing programs, advertising campaigns, collateral materials, and targeted messaging to support new product launches
  • Tracks marketing strategy results closely and creates reports with data analysis and other feedback
  • Engage with other Textron Tools and Test businesses to drive and support marketing needs, plan and execute special projects, events, etc
  • Build brand awareness in strategic segments within the electrical and mechanical industry
  • Manage external vendor relationships to execute marketing strategies, promotional events and campaigns
  • Undertake individual tasks of a marketing plan as assigned
  • Conducts all business in accordance with the Textron Conduct Guidelines
183

Marketing Lead SEE Resume Examples & Samples

  • University degree + postgraduate(s) Business Management
  • Proven sales & marketing experience in Shire relating business, preference minimum two different companies
  • Required with 7-10 years country or regional commercial experience in healthcare / pharma / biotech industry, ideally in developing markets
  • Being flexible & adaptable - managing ambiguity, being resilient, situational adaptability
  • Taking initiative: Strong business & entrepreneurial mindset
  • Maintains a positive attitude despite adversity and bounces back from setbacks
  • Open, supportive and inclusive
  • Positive & can-do attitude
  • Gets the most out of limited resources
  • Being authentic - courageous & instilling trust
184

Hematology Marketing Lead-eamea Resume Examples & Samples

  • 20% Lead the development of regional marketing strategy & execution for all key product lines
  • 25% Lead pre-launch and launch related activities for all new Launch Brands in Region
  • 15% Establish strong working relationships with key stakeholders in the regions, countries, franchises to ensure alignment on strategy, plans and execution and with key customers, opinion leaders and industry associations
  • 15% Drive overall competitive plans/strategy for the business/country/region. Monitor competitive activities and support the development of respective offensive/defensive regional/country strategies together with global and country marketing
  • 15% Understand, ascertain, interpret and communicate the needs of our customers to Franchises
  • 10% Ensure that countries adhere to the marketing standards, processes, and timelines as defined by International. Ensure that development feedback is provided to appropriate people within International and Franchises
  • University degree + postgraduate & Business Management
  • Proven sales & marketing experience in Shire related business, with significant number of years in leadership position
  • Required with 5-10 years country or regional commercial experience in healthcare / pharma / biotech industry, ideally in developing markets
  • Significant experience and track record of success in Regional Sales management and brand/product management
  • Experience operating in a multi-national company and in a matrix organization
  • Thorough understanding of commercial aspects of the business including brand management, sales planning and execution, market access, patient advocacy, regulatory environments and pricing, hospital formulary listing and PMS for the brand
  • Ability to leverage knowledge of marketplace, competitor landscape and economic forces and translate them into clear short term and long term strategies
  • Demonstrated success in the following key areas
  • This role requires extensive travel to ensure effectiveness of Sales and Marketing tactics, visit country sales and marketing teams, Key Account Managers, Patient Advocacy groups and other relevant stakeholders
  • On occasions the individual will be required to attend EAMEA business/customer meetings as well as meetings at Shire Corporate head office
  • Proof of degree qualification
185

NBU Payer Marketing Lead Resume Examples & Samples

  • Minimum of a Bachelor’s degree required, MBA preferred
  • 6-8 years of pharmaceutical commercial experience, including 3 years of Payor marketing, experience
  • Demonstrated success in marketing, strategy development and cross-functional problem solving
  • Highly developed understanding of US promotional regulatory environments solving
  • Solid business acumen
  • Ability to effectively prioritize and make decisions based on information at hand
  • Ability to interface with key individual and organizational customers, industry contacts, and suppliers, using tact and diplomacy
  • Ability to manage project budgets
  • Understanding of the US promotional regulatory environment
  • Understanding of the Risk Management/Compliance environment in the pharmaceutical industry
  • Strong presentation and oral and written communication skills
  • Ability to work effectively with cross-functional teams
  • Displays ethical leadership and decision making
186

Associate Director, Seattle Marketing Lead Resume Examples & Samples

  • Develop the marketing and communications strategy to support the growth of Accenture’s business in the Seattle area
  • Serve as the lead contact for and interface with major technology ecosystem alliances
  • Execute against the marketing strategy orchestrating resources from Accenture and Avanade
  • Effectively integrate digital marketing elements across all M&C programs to drive strong share of voice and to position our senior business leaders
  • Provide regular updates to Accenture’s wider geographic and industry-led marketing community to sharing details on ecosystem marketing programs that support global and cross-industry campaigns
  • Plan, develop and drive executive communications which may include webcast appearances, videos, leadership announcements, employee and operational communications
  • Oversee messaging on all channels to maintain precision, high quality and consistency
  • Work closely with account teams and clients to develop innovative and impactful marketing programs designed to help win specific large projects
  • Create positioning strategies, messaging, events, and customized marketing programs focused on individual client organizations and large sales opportunities
  • Provide value-added input into concept development, budgeting, implementation and performance measurement of marketing programs
  • Define and track metrics to assess effectiveness of marketing programs
  • Manage resources and third-party service providers (e.g., approved agencies, designers, writers and media / PR agencies)
  • Work collaboratively with industry, segment, and business service offerings managing directors to support their business plans through creative and targeted marketing programs
  • Provide marketing support to several key Communications and High Tech accounts in North America
  • Support priority offering and business services related marketing programs by collaborating with subject matter experts to create thought leadership and tailored workshops
  • Plan and execute client events
  • Manage internal communications programs
  • Work closely with media relations team on key PR opportunities
  • Bachelor's degree, or other 4-year university degree
  • Minimum of 15 years of marketing experience
  • Minimum of 8 years of experience in the Communications, Technology or Media industries
  • Must currently reside within the Seattle Metro area
  • Marketing leadership: Owns and drives the marketing strategy and execution in support of Seattle area priorities and business; strong desire and ability to team with people across the company
  • Innovative, Proactive, Executive Presence: An innovative and proactive thinker who leads with a digital/mobile-first approach, with outstanding communication skills and ability to interact directly with senior executives; constantly brings forward new ideas and out-of-the-box thinking
  • Proven track record: Demonstrated success in leading large scale marketing strategies and achieving results; ability to work successfully in a complex environment with multiple stakeholders; flexibility and agility to act fast and be responsive to changing business needs
  • Business acumen: Strong understanding of business and ability to learn Accenture’s business quickly; continually focused on putting Accenture’s business first and foremost as the objective of marketing
  • Demonstrated record of accomplishment in developing content, including synthesizing complex technology topics and writing new pieces ranging from talking points to key messages to presentations to blogs to social media posts and beyond
  • Exceptional message development and writing skills
  • Excellent Digital, Social Media and PowerPoint skills
  • Role is expected to regularly interface with client and ecosystem alliance counterparts on site
  • Personal flexibility to travel where and when required
  • Confidence, presence and personal credibility to establish successful relationships
  • Strong written and oral communication skills. The ability to present and communicate ideas clearly and persuasively at all levels to multiple audiences
  • The ability to present and communicate ideas clearly and persuasively at all levels to both internal and external audiences
  • Creative drive, energy, innovation and enthusiasm – never satisfied with status quo, always striving to break new ground and bring new marketing techniques and channels to the forefront
  • Strong knowledge of innovation, technology content, and the ability to instantaneously absorb and create the new
  • Goal oriented, business-focused, responsive and reliable
  • Ability to be flexible and work analytically in a virtual, problem-solving environment
  • Strong project management skills, organizational, multi-tasking, and time-management skills
  • Excellent negotiation, influence, mediation & conflict management skills
187

Consumer Marketing Lead Resume Examples & Samples

  • Develop short & long term brand strategies to engage and acquire new consumers using latest techniques and approaches in digital & social media
  • Lead brand communication across whole range with consumers and shoppers through developing ultimate brief, brand essence, consumer portrait and develop annual communication message with big idea
  • Develop digital, online, social and PCE strategy for brand and for all segments (Antenatal, 0-6m and from 6+m) and ensure the development of all communication materials across all stages
  • Extensive marketing experience in overseeing the implementation of category and brand strategies for healthcare/pharmaceutical products
  • Managed independently under challenging/demanding market environments to achieve and exceed goals
  • Has had experience of managing a team and partnering with cross-functional groups
  • Has independently managed assignments such as market research and innovation projects, communication and promotional activities, etc
  • Expert in digital/social media and capable to develop digital strategy for the brand
188

ECP Marketing Lead Resume Examples & Samples

  • 60%: Marketing Execution
  • Lead planning and implementation of assigned programs and tactics to deliver against developed strategies
  • Develop area-specific promotional and service-oriented content for personal and/or non-personal channels
  • Manage A&P budget and expenses as assigned by the Marketing Lead, ensuring that resources are utilized effectively and efficiently
  • Collaborate with team members to align programs and tactics that fall across customer focus
  • Effectively manage relevant vendor, agency and consultant resources and their work product to ensure responsible and impactful use of A&P funds
  • When appropriate, assist Sales Training in enhancing or reinforcing sales representatives’ abilities to appropriately execute upon agreed strategies and tactics
  • Possess and develop deep product knowledge the necessary for the therapeutic area
  • Contribute to the relevant customer strategies
  • 10%: Communication, Coordination & Alignment
  • Effectively communication and collaborate with team members to ensure efforts across functions are aligned within markets and across customer groups
  • Leverage cross-functional learnings and activities to realize potential synergies
  • 5 years of pharmaceutical (or broader Healthcare) commercial experience is required
  • 2-3 years of pharmaceutical marketing/product management experience
  • 1+ years of either sales experience and/or sales training experience is preferred
  • Knowledge/experience regarding brand positioning, branding, message development and campaign development
  • Experience developing or implementing sales, patient, and/or professional focused programs or initiatives (multi-channel promotion)
189

Marketing Lead Resume Examples & Samples

  • Provides Strategic & executional leadership for the Hematology Marketing Team
  • Challenges the status quo to develop breakthrough high growth ideas/initiative
  • Develops innovative annual marketing plans (long and short-term), including, segmentation, activities, product promotion, strategy, finances and manages its implementation
  • Develops appropriate tools for tracking project delivery and course correction
  • Leads on market insights, trends and competitive intelligence. Conducts market research to inform, test and validate messages and campaign strategy
  • Prepares and manages the annual budget for the market plans, including controllable expenses, as well as marketing communication expenses
  • Manages working relationships with agencies to deliver high quality activities to drive brand equity
  • Leads in central forecasting for the brand
  • Lead in the development in product launch forecasts and plans
  • Owns the Marketing elements within CFE
  • Leads in cross collaborative work to ensure engagement and buy in of key stakeholders and delivery of projects,
  • Leads Marketing Section in Monthly Franchise Meetings and CCFT Meetings
  • Builds strong bonds with sales teams and deep understanding of regional sales needs from field visits and coaching
  • Builds a strong network across the Region and Global Team to champion the needs of the China Market within Regional and Global marketing projects
  • Develops strong KOL networks for the business
  • Manage direct reports, set objectives and conduct performances reviews
  • Implements plans to recruit, develop and coach subordinates
  • Other tasks assigned by line manager
190

SMB Field Marketing Lead, NA Resume Examples & Samples

  • Oversee and lead the development and execution of innovative marketing programs in partnership with sales to meet revenue and pipeline targets in the SMB domain
  • Prioritize marketing programs to maximize results
  • Keep a products and solutions view of the SAP Business ByDesign marketing forecast, target and YTD achievement
  • Work with peers, other regional teams (e.g. Digital Marketing) and any other counterpart to assure the availability of the needed SMB building blocks (messaging, contents, hard offers, references, tools and promos)
  • Measure and report on results/ return on investment for marketing spend
  • Work closely with partners engaged in SAP Business ByDesign to create effective joint co-marketing initiatives to drive marketing performance with measurable KPIs including awareness, MNPs (Marketing New Pipe), value and volume, conversion, revenues and ACV
  • Transfer the best of SAP SMB solution tools, contents and offers to the Indirect Marketing team to be leveraged through partners
  • Work to increase the SAP perception and purchase consideration in the SMB segment, also through the activation of the Run Live awareness campaign across MUs’ in the region
  • Collaborate across teams to maximize SAPs footprint in growing Net New Names
  • Establish regular stakeholder management and communication on Global and Regional Level
  • Be the SAP Business ByDesign go-to-person in NA for the key GCO stakeholders
  • Enable continuous alignment and best practice sharing within the team and across other regions
  • MBA qualification preferred
  • Strong team-work, continuous-learning orientation and business mind-set, combined with a focus on flawless execution and results
  • Creativity, enthusiasm and a desire for continuous improvement with “can do” mentality
  • Audience expertise (SMB Owner/ CEO in SMB) and knowledge about buying behavior and SMB Market trends
  • While experience in the High Tech sector is preferred, the successful candidate may also come from another industry such as Banking, Retail or Consumer products where use of innovative web and social media strategies were used to impact revenue, transform brand and customer experience
191

Avp Field Marketing Lead Resume Examples & Samples

  • Bachelors’ degree required. Master’s Degree with a specialization in Communications or Marketing preferred
  • 10+ years of well-rounded Marketing experience, with a focus on GTM roles, campaign management, lead generation and brand marketing experience in positions of increasing responsibility and leadership
  • Team player, collaborative style of working and hands on
  • Outstanding communications skills, both written and verbal
  • Ability to influence peers and senior leaders across the business, and to inspire, nurture and lead team members
  • Deep understanding of traditional and innovative communications and marketing strategies and a proven track record of creating campaigns and initiatives for driving brand awareness and demand
  • Experience in Marketing strategy and planning roles, demonstrating ability to align the organization internally around key GTM priorities and initiatives
  • A key understanding of fundamentals required to develop ongoing GTM activity - for example value proposition development, content creation, lead generation activities, event sponsorships
  • Knowledge of the technology, digital and services space and understanding of changing market dynamics, translating them into actionable strategies to achieve company objectives
  • Significant experience of building and executing winning integrated communications and marketing campaigns that leverage the entire marketing ecosystem
  • Experience of building and managing global and geographically dispersed teams and multiple vendors and agencies and guiding them to success
  • Ability and experience of working cross teams and functions, with multiple stakeholders to manage
  • Experience of developing and driving high-impact communications that are measurable and instrumental in helping the organization reach its strategic objectives
  • Demonstrated history of launching and sustaining products and solutions in the market, creating compelling and engaging narratives that drive awareness and demand
  • Demonstrated ability to leverage advanced tools and technologies and a complete multi-channel digital ecosystem in service to creating compelling digital experiences for audiences
  • Ability to recognize and create superior, high-impact creative content that engages audiences and creates exceptional experiences
192

IG Neurology Marketing Lead Resume Examples & Samples

  • Gammagard MMN brand development and physician, patient and unbranded messaging across all sites of care
  • MMN personal and non-personal marketing tactics and brand communications, including peer-to-peer programming (collaborating with the larger IG professional education team)
  • MMN congress lead (e.g. AANEM) including cross-functional congress planning, booth design and execution of commercial tactics, sponsorships and events
  • U.S. Immunology Brand Strategy lead for Neurology
  • Sales training partnership, to ensure strong field sales onboarding and execution of marketing tactics and programs
  • Lead marketer to work with the newly formed MMN national sales force
  • Main contact for material development and approval through CMLR
  • Physician customer insights generation to support the Immunology franchise neuro brand strategy
  • Generate insights and develop differentiated brands, including physician messaging
  • Understand, communicate and execute on marketing programs and tactics
  • Foster strong relationships with physicians, vendors and internal stakeholder
  • Capability to understand market trends and customer needs and incorporate customer insights to advance strategy and tactical programming
  • Track record of strong project management and results orientation, including strong budget management
  • Knowledge of the healthcare regulatory environment and demonstrated ability to place controls to ensure compliance to guidelines
  • Ability to successfully work in cross-functional teams, including internal legal/regulatory/medical promotional review team, U.S. HCP Communications Team and U.S. Medical Affairs
  • Strong communication skills, including presenting concepts and ideas in a clear, succinct, and organized manner
  • Strong quantitative skills. Demonstrated ability to interpret market research and secondary analysis and translate into actionable tactics
  • Demonstrated emotional intelligence
  • Ability to navigate ambiguity
193

Global Marketing Lead-cuvitr Resume Examples & Samples

  • Collaborate with countries in order to have effective roll out of congresses. It is expected that the individual have the ability to listen to local intelligence in order to gain the necessary buy in at the country level on each imitative that he or she executes upon. Responsible for the pull through of all plans in their scope at a country level
  • Lead Global IG Congress Planning and ensure communication and alignment at all levels of the organization to the plan well in advance to optimize presence with KOLs and also so Shire “shows up” with one voice and as is perceived as being true leaders in the field
  • Work with KOL lead to facilitate Global Ad Board planning and attendee list by ensuring the right individuals are selected to Ad Board based on the insights that need to validated
  • Own SNOW and other agency relationships and agency performance for all tactics that are being executed. Responsible for conducting agency check-ins on performance updates on at least a quarterly basis and ensuring that feedback is given on a timely basis
  • Own budget tracking of marketing spend
  • In collaboration with HyQvia Brand Lead, implement branded and unbranded digital tactics
  • Execute tactics for Global Patient Ambassador program in
  • In collaboration with Brand Leads pull through and roll out marketing pieces to countries based on a carefully orchestrated plan to ensure that the execution is flawless across the globe
  • Lead Global IG Congress Plan and ensure integration across all commercial activities
  • Develop relationships and interact with cross-functional team members, and provide customer insights and patient centricity into all decision making,
  • Coordinate marketing activities with Geographic commercial teams and Global Marketing to ensure that a portfolio look in taken into place for all decision making
  • Effectively raise clear the path for team on key initiatives (including work with global ad prom, medical affairs, legal, etc.)
  • Build and foster meaningful relationships and interactions with cross-functional team members (including US and EU marketing, Medical, Market Access)
  • MS/BS in science or business required; Advanced degree a plus
  • 4 to 6 years of marketing and or business experience
  • Demonstrated success and outcomes in cross-functional leadership roles in pharmaceutical development and / or commercialization
  • Track record of problem solving, coupled with effective implementation
  • Agility to operate in a global environment with a demonstrated knowledge of key markets, in particular US, EU, Japan, LatAm
  • Ability to manage multiple projects and stakeholders simultaneously
  • Quick learner that can operate independently
194

Global Marketing Lead-cuvitru Resume Examples & Samples

  • Collaborate with countries in order to have effective roll out of campaigns and all materials. It is expected that the individual have the ability to listen to local intelligence in order to gain the necessary buy in at the country level on each imitative that he or she executes upon. Responsible for the pull through of all materials in their scope at a country level
  • Develop strong partnership with market research in order to provide sound input to the IG Demand Study and be the representative for CUVITRU so we better understand our demand across the global to inform future launches
  • Lead geographic expansion initiatives and business cases to drive top-line growth for CUVITRU and the organization as a whole based on framework developed
  • Accountable for the tactical planning process for all elements associated with CUVITRU Personal Promotion. This includes existing tactics along with generating a process to push the team for big ideas to own in the brand plan that will help to differentiate CUVITRU across the globe
  • Own agency relationships and agency performance for all tactics that are being executed. Responsible for conducting agency check-ins on performance updates on at least a quarterly basis and ensuring that feedback is given on a timely basis
  • Develop and deliver global portfolio and CUVITRU personal campaigns and messaging
  • Drive tactical planning process for personal promotion and ensure that budget recommendations are completed and ratified
  • Work cross functionally with various disciplines (medical, regulatory, legal) to develop pieces that were committed to in the tactical planning process
  • Ensure product strategies are pulled through and there is clear and concise communication around goals and objectives
  • Accountable for elevating key issues and driving decisions, with the expectation of quick escalation to Marketing Director when necessary
  • Influence various functions without authority to ensure alignment on global and country activities
  • Contribute to a high performing team culture that inspires purpose driven performance by transparency in sharing information, honoring commitments, sharing opinions openly, keeping confidences and unity around shared decisions
  • Contribute to the alignment of strategy and communication across teams
  • Minimum 8 years progressive marketing experience with demonstrated record of success in driving new product sales
  • Track record of strong strategic thinking, coupled with effective implementation
  • Agility to operate in a global environment with a demonstrated knowledge of key markets, in particular US, EU, LatAm
  • Ability to convert strategy to action. Strong skills and knowledge in areas of pricing, reimbursement and creative product/program development
  • Strong business acumen and demonstrated leadership in driving business objectives in a matrixed environment
  • Proven ability to develop a business case and flexibility to think in different scenarios
195

Email Marketing Lead Resume Examples & Samples

  • Database work and being comfortable within access or excel, queries and building tables
  • Ability to work with email templates and code in HTML (both writing and manipulating HTML)
  • Work with individual Brand teams to develop, set-up, and launch email campaigns with heavy emphasis on customer segmentation and contact strategy, technical set-up & execution
  • Manage marketing email operations for marketing campaigns and tactics
  • Ensure all email messages are compliant with email content policies and adhere to anti-SPAM regulations
  • Proactively address and resolve issues, timing conflicts and communicate decisions to key stakeholders
  • Assign/verify appropriate tracking analytics tags
  • Tweak HTML and text content based on client direction
  • Coordinate, manage and create distribution lists based on demographics and purchase history for outgoing campaigns using information from internal and external resources
  • Identify customer segments, testing approach, and execute database queries/file loads
  • Execute testing scenarios using A/B splits and control groups
  • Make recommendations to leverage behavioral targeting to enhance impact of campaigns
  • Enforce and enhance marketing processes to help ensure quality and effectiveness of processing mailings
  • Track production milestones to ensure timely delivery of email tests
  • Manage and track key marketing metrics for analysis marketing effectiveness
  • Make contract strategy recommendations by segment
  • Provide analytical support of campaign results including open and click rates, lead generation, sales results and promo code results. Make recommendations to optimize campaign performance
  • Direct internal development of customer analytics for ad hoc analysis requests
  • Incorporate lessons from past campaign history into developing strategy for future campaigns
  • Develop and implement strategy for customization and configuration of Silverpop and Salesforce.com to meet needs of user groups
  • Provide recommendations and support the development of new customer programs to drive business growth including segmentation testing and personalization
  • Communicate regularly with cross-channel partners within the marketing team to ensure high-level execution on all projects, share best practices and test results
  • Support an increase in the productivity and effectiveness of outreaches by analyzing trends and impact of marketing campaigns
  • Review and Communicate analysis of campaign trends and communicate outcomes to client
  • Prepare training documentation and assist in training of user groups
  • Educate SBU on SPAM compliance and capabilities of email service provider (Silverpop)
  • Support increase in productivity and effectiveness by educating Marketing on capabilities of Salesforce.com/Silverpop and recommend best practices for tracking campaign responses
  • Process Provide technical solutions for streamlining operations and automate where possible to reduce effort and increase effectiveness,
  • Process Keep abreast of new technology, features and applications and make recommendations to for enhancements
  • Process Maintain awareness of email marketing trends/technologies/CAN-SPAM laws
  • Responsibility Process Analyze competitive marketplace, develop a thorough knowledge of the email and mobile marketing industry. Follow email/mobile trends and become an expert on email/mobile marketing best practices
  • Bachelor's degree
  • 3+ years experience in email marketing campaign coordination/deployment preferred. Experience with Silverpop a big plus
  • Ability to collaborate with all levels of management as well as various internal teams and outside vendors
  • Knowledge of e-commerce, email marketing, best practices and CAN-SPAM compliance
  • Skilled with Excel, Access and database management. Familiar with FTP tools
  • Comfortable working with large data sets and the ability to modify and join data from different sources
  • Basic understanding of HTML
  • Proven organizational and project coordination skills
  • Ability to handle multiple tasks simultaneously and meet tight deadlines
  • Well-organized, high attention to detail, deadline-oriented and a strong sense of quality control
  • Excellent written and verbal communication skills
196

Marketing & Lead Generation Intern Resume Examples & Samples

  • Writing and creative strongly skills preferred
  • Able to adapt and shift gears quickly
  • Basic understanding of campaign marketing principles
  • Minimum 15-30 hours/week commitment (in office)
197

Regional Marketing Lead North Resume Examples & Samples

  • Brings expertise in event management, engagement workshop techniques, advertising and marketing
  • Manages effective internal communications (newsletters, intranet sites)
  • According to its geographic scope, manages the establishment of the sales forecast and demand plan
  • Manage the alignment of the demand and supply plans and coordinate the flow of the related season to ensure business processes and KPI's are meat
  • Prioritize campaigns and resource allocation in line with overall strategy, oversees the execution of marketing campaigns
  • Defines marketing communication strategy for a given channel (e.g., media mix, budget allocation across services)
  • At least 5 years experience on Marketing and Commercial area
  • Experience on congress organization and planning
  • Requires developed proficiency through job-related training and/or considerable on-the-job experience
  • Graduate on Business Administration / Accountability / Marketing
  • Knowledge on Commercial area
  • Excel, Power Point and Access
  • Organization, planning, focus, work on team, proactive
198

Platform Marketing Lead, United Kingdom Resume Examples & Samples

  • Drive awareness & positive sentiment for Facebook's products and programs targeted to startups, developers and entrepreneurs in the UK
  • Develop and execute integrated marketing strategy and local narrative for the UK, defining goals, measurement framework, and creative direction
  • Own marketing and programming strategy for local aspects of our global startup and developer programs (FbStart, Developer Circles from Facebook)
  • Create content in partnership with internal design resources and external agencies to communicate Facebook Platform benefits to local audiences. Candidate will be an expert who can translate Facebook Platform products into clear narratives
  • Own our industry event program and advocacy efforts in the UK to identify opportunities to reach and engage local startups and developers
  • Uncover trends, data and insights to develop effective messaging and compelling outbound communications
  • Work with cross-functional teams in Product Marketing, Partnerships, PR, Policy and Communication to align and amplify local marketing initiatives
  • BA Degree
  • 7+ years professional experience in marketing communications or product marketing, ideally, in at a technology company, startup or established B2B brand. Either in-agency or in-house
  • Experience with a broad range of integrated marketing, with an emphasis on digital and lifecycle marketing
  • Experience working in complex, cross-functional organizations
  • Excellent written and communication skills. Ability to distill complex product details and benefits into clear and compelling marketing content that resonates with startups and developers
  • Strong developer/tech orientation, with a passion for the intersection of technology and marketing
199

China Performance Marketing Lead Resume Examples & Samples

  • Lead a team of Specialists focused on running effective and efficient marketing campaigns for a diverse range of initiatives (e.g., revenue generation, user acquisition, and strategic investment) across various platforms
  • Create, manage and optimize China SEM campaigns based on strategic initiatives and deliver on efficiency goals
  • Collaborate with key functional partners (Finance, Data Science, Product/Engineering, Brand Marketing, etc.) to drive flawless in-market campaign execution
  • Identify new opportunities and strategies for China that will assist with scaling our acquisition and business growth efforts
  • Assist in the development and rollout of best practices to streamline workflow and experimentation and ensure learnings are shared within the China performance marketing team
  • Foster a sense of team in a culturally diverse office
200

Director Digitial Marketing Lead Resume Examples & Samples

  • Define business requirements/stories for changes, including corporate projects/enhancements, impacting the channel
  • Ensure alignment with the web and other internal applications
  • Work closely with business owners to understand business needs and opportunities for the use of the mobile platform to improve their processes and help them meet their business objectives
  • Serves as mobiles subject matter expert with content, processes, and procedures associated with the design of efficient, cost effective solutions
  • Coordinate and execute user acceptance testing of application changes within the channel
  • Review and signoff on functional changes (Stories/BRD, FRD, etc)
  • Maintain up-to-date knowledge of current user experience /digital industry standards and best practices
  • Coordinate and execute user checkout for implementations (production validation) Provide release oversight, validating and communicating all impacts to the customer and client facing employees
  • Work with IT partners to recommend solutions to streamline execution, improve speed to market, and reduce costs, while maintaining a focus on high-quality execution
  • Develop and maintain enterprise mobile digital experience road map for our retail, retirement and foundational capabilities customer experience
  • Provide mobile product and service expertise to support development of content marketing
  • Monitor and report on participant usage metrics and provide recommendations to improve adoption
  • Understand legal, technical, operational, marketing, compliance or other related requirements of digital services and ability to influence necessary outcomes across functional areas
  • 10+ years of management experience with TIAA or in the financial services industry
  • Comprehensive knowledge of financial services products, including retirement, mutual fund, brokerage, and life insurance products
  • Working knowledge of Digital Channels, Relationship Systems and Core Product Offerings
  • Solid understanding of driving a Digital business by focusing on customer metrics, analytics and insight
  • Bachelor’s Degree or relevant discipline required
  • ©2016 Teachers Insurance and Annuity Association of America (TIAA), 730 Third Avenue, New York, NY 10017 C23921
201

Digital Marketing Lead Resume Examples & Samples

  • Develop, implement and manage targeted marketing programs, in collaboration with our Financial Services and North America marketing and business leadership
  • Execute and manage digital and social marketing programs using digital marketing best practices and Accenture’s digital channel tools
  • Develop metrics and insights-driven reports to assess and monitor performance against marketing objectives and budget
  • 4 year degree or equivalent
  • Minimum 5 years’ marketing / marketing communications experience, preferably in professional services, technology companies or related field
  • Knowledge of and experience in the financial services industry preferred, but not required
  • Proven experience in digital marketing campaign strategy, program planning and implementation
  • Skilled at managing resources to effectively achieve marketing goals, including budgets, internal resources and third-party suppliers
  • Proven experience in delivering, tracking and reporting results, including the ability to interpret data and identify trends that will assist in campaign optimization
  • Adept at stakeholder management and relationship building within a large, matrixed organization
  • Ability to originate and apply marketing concepts in an industry- and country-specific context and shape key messages to fit the needs of different target groups and delivery channels
  • Strong teaming and collaboration skills with the ability to work effectively across functional and geographic groups
202

Email Marketing Lead Resume Examples & Samples

  • Comfortable being assertive/taking on work and managing priorities
  • Database work and being comfortable within access or excel, SQL, queries and building tables
  • Ability to work with email templates and code in HTML (must be able to code HTML from scratch)
  • Work with individual Brand teams to develop, set-up, and launch email campaigns with heavy emphasis on customer segmentation and contact strategy, technical set-up & execution
  • Manage marketing email operations for marketing campaigns and tactics
  • Ensure all email messages are compliant with email content policies and adhere to anti-SPAM regulations
  • Assign/verify appropriate tracking analytics tags
  • Tweak HTML and text content based on client direction
  • Coordinate, manage and create distribution lists based on demographics and purchase history for outgoing campaigns using information from internal and external resources
  • Make recommendations to leverage behavioral targeting to enhance impact of campaigns
  • Enforce and enhance marketing processes to help ensure quality and effectiveness of processing mailings
  • Track production milestones to ensure timely delivery of email tests
  • Manage and track key marketing metrics for analysis marketing effectiveness
  • Make contract strategy recommendations by segment
  • Provide analytical support of campaign results including open and click rates, lead generation, sales results and promo code results. Make recommendations to optimize campaign performance
  • Direct internal development of customer analytics for ad hoc analysis requests
  • Incorporate lessons from past campaign history into developing strategy for future campaigns
  • Develop and implement strategy for customization and configuration of Silverpop and Salesforce.com to meet needs of user groups
  • Provide recommendations and support the development of new customer programs to drive business growth including segmentation testing and personalization
  • Communicate regularly with cross-channel partners within the marketing team to ensure high-level execution on all projects, share best practices and test results
  • Support an increase in the productivity and effectiveness of outreaches by analyzing trends and impact of marketing campaigns
  • Review and Communicate analysis of campaign trends and communicate outcomes to client
  • Prepare training documentation and assist in training of user groups
  • Educate SBU on SPAM compliance and capabilities of email service provider (Silverpop)
  • Support increase in productivity and effectiveness by educating Marketing on capabilities of Salesforce.com/Silverpop and recommend best practices for tracking campaign responses
  • Process Provide technical solutions for streamlining operations and automate where possible to reduce effort and increase effectiveness
  • Process Keep abreast of new technology, features and applications and make recommendations to for enhancements
  • Process Maintain awareness of email marketing trends/technologies/CAN-SPAM laws
  • Develop a thorough knowledge of the email and mobile marketing industry. Follow email/mobile trends and become an expert on email/mobile marketing best practices
  • 3+ years experience in email marketing campaign coordination/deployment preferred. Experience with Silverpop a big plus
  • Ability to collaborate with all levels of management as well as various internal teams and outside vendors
  • Knowledge of e-commerce, email marketing, best practices and CAN-SPAM compliance
  • Skilled with Excel, Access and database management. Familiar with FTP tools
  • Comfortable working with large data sets and the ability to modify and join data from different sources
  • Proven organizational and project coordination skills
  • Ability to handle multiple tasks simultaneously and meet tight deadlines
  • Well-organized, high attention to detail, deadline-oriented and a strong sense of quality control
203

Director of Marketing, Lead Generation Resume Examples & Samples

  • Drive overall North American Lead Generation lead generation strategy and annual marketing plan; oversee execution across multiple channels including partnerships, events, webinars, integrated campaigns and inside sales
  • Own channel performance and communicate results to senior management, providing action plans to pivot strategy as needed to surpass annual forecasts
  • Serve as Director POC on the strategic lead referral program with American Express Global Corporate Payment (GCP); develop annual bi-directional partner marketing plan, forecast and goals
  • Oversee new channel development and test-and-learn campaigns from planning to execution and evaluation; Partner with analytics team to identify growth opportunities, refine targeting criteria and drive overall new channel efficiencies
  • Develop the North America bottoms up annual forecast, calendar of initiatives and budget; oversee annual investment requests and cost benefit analysis to drive incremental growth
  • Track lead gen results and deliver monthly business updates on performance to plan
  • 7-10+ years experience in marketing across multiple channel disciplines, primarily B2B acquisition and campaign development
  • Strong influencing, relationship building and communication skills to ensure good collaboration and prioritization across the GBT business and senior leader stakeholders
  • Process driven with a track record for building a plan, gaining consensus and executing to drive results through collaborative/cross functional initiatives
  • Strong external focus with ability to quickly understand the sales cycle and overall prospect journey
  • Working knowledge of Salesforce.com and marketing automation
  • The desire and ability to thrive in a fast moving, entrepreneurial, high-growth environment; comfort multi-tasking and changing direction if results or business needs dictate
204

Reserve Marketing Lead-emerging Southeast Asia Resume Examples & Samples

  • Create a sustainable 5-year strategy for the newly created Prestige Sales Business
  • Have full ownership of the planning process – from insight generation, growth driver development, budget setting, selection of innovation pipeline, development of 12-month activity calendars to engagement of commercial teams across the business units
  • Lead the creation of breakthrough marketing campaigns and platforms for the various business unit (e.g. with the goal of re-recruit HNIs into our Prestige Portfolio, consumers into The Singleton, Mortlach, etc.) and deliver best in class growth drivers
  • Become the expert for Reserve and JW SDLX variants, uncovering specific growth with a focus on JW Platinum, JW Blue Label and the Classic Malts portfolio
205

ANZ Regional Marketing Lead-consumer & Small Business Resume Examples & Samples

  • Responsible for creating, implementing and measuring the success of quarterly GTM plans including Broadcast, Catalog, Direct Mail, Print , OA, Mobile, Product Listings, Search, Email and Social (and any new innovative media). Also responsible for creating/implementing and measuring the success of quarterly GTM plans for retail sell out and activation/programs
  • Work with Analytics, Merchandising and Finance Directors to develop quarterly demand plans for 4Cs (Clicks, Calls, Conversion and Close Rate). Monitor and socialize performance with appropriate recovery plans and/or opportunities for further growth
  • Generate campaign analytics to measure impact, monitor phasing, plan for vehicle and creative improvements ultimately contributing to overall P&L health
  • Be accountable to vehicle performance, quality, deliverables and budget
  • Establish a system of reports and communications for all information from the GTM team including cross-functional Executives, peers and team members
  • Develop a marketing strategy and contact strategy that improves awareness, drives engagement and ultimately results in conversion across multiple audiences (targeted and masses); develop and meet goals
  • Work with Merchandising Team and Partner Marketing to socialize / align on briefs, review promotions, simplifying customer purchase path and encouraging full funding
  • Collaborate with Media Planning and Agency to develop and execute a media plan that optimizes / targets various audiences and meets financial expectations
  • Using various test results, key learnings, best practices and analytics, appropriately brief messages that meet needs of our Customers, grow active base and improve financial performance
  • Able to provide clear direction to Agency on timelines and campaign expectations as well as provide insight on campaign performance. Comfortable with challenging assumptions to drive business results
  • Deliver a marketing playbook that documents best practices and serves as a knowledge resource for GTM vehicles. Innovate by testing new initiatives, technology, partners, vehicles etc
  • Strong and successful leadership of multiple vehicles across multiple segments
  • Strong professional leadership experience to represent regional needs to global team planning and creative teams
  • Excellent written, oral and listening skills at all levels of the business. Strong communicator with an ability to constructively challenge, facilitate and probe to fully understand the business need
  • Excellent inter-personal skills to create and maintain effective cross-functional relationships
  • Ability to think strategically and develop detailed creative and innovative solutions to problems
  • · Minimum 15 years of experience in marketing with a track record of measurable results preferably in the consumer electronics/retail marketing or IT industry/technology
  • · Strong Direct, Retail and On Demand Generation vehicle marketing capabilities with deep experience (+10 years) in developing and executing GTM strategies
  • · Familiarity with vehicle and media strategies, objectives and best practices
  • · Proven ability to use digital media to grow, engage and activate targeted audiences
  • · Experience in merchandising, brand, media and/or partner marketing
  • · Strong analytical and budget management skills
  • · Appetite for driving innovation and change
  • · Good organizational agility and interpersonal skills to work effectively across functions and lines of business in a virtual organization
  • · Strong ability to collaborate across sales/partner/leadership organizations
  • · Experience in managing agency resources
  • · Ability to manage through ambiguity to drive results
  • · Ability to thrive in a fast-paced and demanding environment
  • Marketing degree/MBA
206

Marketing Lead Resume Examples & Samples

  • Requires a bachelor's degree in area of specialty
  • 2-4 years of experience in marketing
  • Must be a strong technical writer with proven attention to detail and knowledge of SEO and social media content writing
207

Print Marketing Lead-home Printing Solutions Resume Examples & Samples

  • Drive Home Printing Solutions marketing plans working with category, trade marketing and sales teams that support business objectives
  • Act as team lead across the yearly and quarterly planning cycles and day to day to co-ordinate activations across the relevant target audiences
  • Ensure HP value propositions are clearly communicated to target customers, adapting WW creative to local needs
  • Plan and execute end to end marketing campaigns based on customer insights with a clear balance of investment across the market mix with focus on strong results driven return on investment (ROI)
  • Develop the local implementation of Above-The-Line (ATL) & Below-The-Line (BTL) activities with internal key stakeholders and external agencies
  • Deliver co-marketing assets and drive with trade marketing to deliver innovative in-store and online execution
  • Work closely with HP’s direct sales online channel to drive online traffic and conversion
  • Execute campaigns in a timely manner and within budget guidelines
208

Brand Marketing Lead Resume Examples & Samples

  • To lead the planning, development and implementation of our brand marketing, including acquiring new customers as well as managing existing customer marketing campaigns
  • To lead the creative agency development of the single-minded customer proposition needed to launch and support new business efforts including program launches/re-brands, product facelifts, and customer experiences
  • 5+ years of experience in a major corporation, preferably a credit card bank, supporting marketing and the brand / customer communications strategy
  • Leadership and teamwork – works well in cross-functional teams, be able to drive strategic agendas, and make strategic recommendations
  • Production knowledge – detailed understanding of digital, print and TV production
209

Client Marketing & Account Based Marketing Lead Resume Examples & Samples

  • Drive innovation and be a leader in advancing marketing techniques and approaches in line with the digital outlook with the end consumer in mind
  • Define account-based goals and objectives in conjunction with sales
  • Educate sales on the potential role of marketing within strategic accounts
  • Act as primary operational liaison between sales and marketing organizations for the select business units, including regular participation in sales team calls, in-person meetings and planning sessions
  • Lead cross-functional project management including communications, operations/logistical execution as well as budgetary and metrics reporting
  • Plan, create and execute all field sales activities and events for region in order to move qualified leads through pipeline
  • Execute marketing programs on behalf of sales, and demonstrate to reps how they can execute program elements on their own
  • Measurement & Success impact metrics include (but not limited to); existing account revenue growth (upsell & cross-sell), customer opportunity pipeline, engagement tactic results, customer insights growth, execution, utilization and feedback on customer marketing programs and completeness/accuracy of customer account/contact data and insights
  • Support marketing, planning and logistics for client meetings at our Digital Experience Center in Jersey City
  • 5+ years of experience with marketing B2B enterprise solutions
  • Proven success (revenue generation) with multi-channel demand generation campaigns, client centric marketing and pursuit marketing
  • Experience with personalized Account Based Marketing strategies & execution
  • Expertise in leveraging CRM and marketing automation systems (Salesforce, Hubspot, Marketo, Engagio)
  • A consistently positive attitude, excellent communication and presentation skills
  • Ability to work in a high growth, fast-paced environment
  • Passion and a "can do" attitude with a desire to make an impact in a start-up environment
  • Entrepreneur style of working while holding accountability of driving the positive success
  • Work individually as well as with diverse global teams
  • Should be very familiar with branding fundamentals and well versed with digital and other marketing channels
  • Should have the ability to comprehend complex thoughts and multi-skill projects
  • Creative, innovative, and quality drive
  • Ability to look at the larger picture and the on-the-ground executor, and capability to bring synthesis and clarity to complex discussions
  • Possess strong communication skills
  • Highly collaborative, proactive and innovative in the way of working
210

Marketing Lead-products Operating Group Resume Examples & Samples

  • Define strategic marketing priorities for APAC OU, develop marketing plan, ensure alignment with OU strategy, and oversee the execution of the plan across the six CSGs
  • Advise and QA all CCM plans and approaches for all platinum accounts across APAC
  • Secure geographic marketing resources in countries where PRD Marketing headcount is not present, and direct local CCM and industry programs. For select accounts, manage CCM programs directly
  • Develop industry and digital programs to position and differentiate Accenture capabilities across APAC in the communications, electronics, high tech, media and entertainment industries
  • Oversee and in some cases lead the execution of APAC OCM programs for key opportunities
  • Integrate PRD global initiatives and thought leadership into local programs
  • Identify noteworthy and innovative client wins and successful delivery of engagements to capture as credentials, news releases and other external communications channels
  • Develop OU level internal communications program and oversee execution of program by marketing operations resource. In some cases, write/edit materials
  • Negotiate marketing budget with OU lead and Director of Operations (DOO), and ensure operational excellence by rigorously managing expenses and tracking/measuring and reporting results and achievements to key stakeholders
  • Coordinate, educate and promote reuse of marketing assets and industrialization
  • Establish and promote strong collaborative relationships with geographic marketing, growth platform leadership in APAC and the global PRD marketing team
  • Oversee and lead Marketing efforts to position the Innovation center and support the client outreach and workshops
  • Work on CSG Marketing program directly
  • Education: Bachelor’s degree, university degree or equivalent, advanced degree preferred
  • Work Experience: Minimum of 10 years’ experience in marketing, business development and/or marketing communications roles
  • Work Requirement: Travel nationally and internationally as required
  • Broad overall business acumen and knowledge of Accenture’s area of business and strategy
  • Broad skills in strategic marketing and communications, especially in area of specialization or crossing more than one functional/technical areas
  • Deep understanding and ability to apply marketing concepts, branding and message development
  • Strong budget management and financial reporting skills
  • Passion for well-executed deliverables in support of Accenture business strategy
  • Strong negotiation, mediation and conflict management skills to resolve complex or disputed issues
  • Able to influence highest levels of leadership within Accenture’s large, matrixed organization through relationship building and strong executive-level presence
  • Ability to work with C-Suite of clients
  • Strong leadership skills—mentoring and managing of diverse and virtual teams
  • Excellent oral and written communications skills and presentation skills
211

In House Guest Guide Marketing Lead Resume Examples & Samples

  • Assist with the supervision of In House Marketers when Marketing Manager is not onsite
  • Actively participate in all mandatory leadership meetings
  • Active as an In House Marketer as well as a leader for the In House Marketing Team
  • Involved in administrative processes for In House
  • If at any time the lead falls below for either owner or non-owner, individually or as a site for 60 days he/she shall be removed from the lead position
  • Excellent communication and listening skills
  • Physical ability to stand upright on feet for extended periods
  • Ability to quickly build rapport
212

Americas Regional Marketing Lead-dc Shoes Resume Examples & Samples

  • Build and own the Regional Marketing Plan, managing all aspects and delivering value and effective ROI
  • Define required analyses and reporting of regional campaigns
  • Develop and manage annual cross-region budget
  • 7+ years of experience in marketing activation
  • Ability to drive a cross-channel strategy
  • Previous experience managing global/regional resources
213

Marketing Lead Metabolism, Veitnam Resume Examples & Samples

  • Development and execution of OPU operational plan for the defined brands
  • Drive brand performance with a strong focus on driving sales growth and market share gain of assigned brands within the OPU
  • Cross functional alignment with Medical Affairs and Sales
  • Continuously updates and educates the organisation on topics relevant to the defined brand supporting the sales functions with updates and training materials for the defined brands
  • Works closely with the ROPU brand team to provide continuous input and feedback
  • Influences the development of ROPU brand strategies by providing local input in relation to market, competitor and customer insight
  • Execute medico-marketing initiatives to maximise customer engagement (to include Expert Engagement initiatives, CME, multichannel)
  • Ensures the preparation and implementation of activities for new product launches
  • STRATEGY
  • The Product Manager is responsible for the tactical execution of the brand strategy to maximize business performance, which includes
  • Driving performance in line with OPU objectives
  • Ensuring achievement of OPU sales, market share, and profitability objectives
  • The Product Manager is responsible for providing input to business planning cycle (Outlook and Long-term forecast {LTF} process), which includes
  • Contributing to the LTF/Outlook preparation by providing sales and investment planning for the defined brand
  • Developing LTFs proposals for Sales, Direct Promotion and Field Force FTEs
  • The Product Manager is responsible for Operational Plan development, which includes
  • Providing input to the ROPU brand teams on local market, customer and competitor information as part of the development of the IBP
  • Validating ROPU brand CSFs
  • Providing input to the brand KPI development
  • Developing OPU Operational Plan
  • The Product Manager is responsible for Operational plan implementation, which includes
  • Working within the brand team to implement OPU operational plan including OPU customer engagement plan (e.g. advisory boards, stand-alone meetings, symposia aligned to external society meetings, KOL development plans, etc.)
  • Driving performance through high-quality brand reviews, issue identification, brainstorming to offer/ share medical-marketing solutions
  • The Product Manager is responsible for ensuring Launch readiness, which includes
  • Leading/ driving local launch readiness process to achieve readiness milestones
  • Working closely with Medical Affairs, Sales and Market Access to prepare for successful launch
  • The Product Manager is responsible for fostering and encouraging teamwork and cross-functional alignment in the local brand team and with the ROPU brand team, which includes
  • Collaborating with the ROPU Marketing Lead
  • Organizing and leading cross-functional team interactions
  • Maintaining strong interface with ROPU brand teams to facilitate growth of sales and market share
  • Providing regular feedback and input to ROPU marketing teams (marketing/competitor/customer insights) to develop brand strategies and ROPU operational plans
  • Ensuring local operational plan is aligned with key strategic direction
  • The Product Manager is responsible for monitoring and reporting, which includes
  • Managing allocated brand DP budget
  • Collaborating with Commercial Operations to deliver monthly performance update and KPI reporting, with close monitoring of OPU market shares, immediately highlighting potential issues to local marketing management and proposing solutions and counter measures
  • Regularly communicating key summaries/updates to local marketing management in a clear and precise way to facilitate information sharing, consultation and efficient decision making,
  • The Product Manager is responsible for customer engagement, which includes
  • Proactively engaging with and managing multiple customer needs, and represents these in BI decision making and planning processes
  • PEOPLE
  • The Product Manager supports knowledge and skill sharing within the PM organization
  • The Product Manager builds relationships with respective functions within OPU assigned
214

City Marketing Lead-san Francisco Resume Examples & Samples

  • Achieve aggressive passenger acquisition, ride and awareness goals
  • Coordinate and lead efforts w/cross-functional business partners
  • 7+ years of marketing experience
  • Entrepreneurial/Self-Starter - you can build something out of nothing w/minimal oversight
  • Strategic thinker + strong execution skills
  • Analytical thinker--you are a data-driven problem solver
  • Deep city knowledge and network
215

Americas Regional Marketing Lead-quiksilver Resume Examples & Samples

  • Build and own the Americas Marketing Plan, managing all aspects and delivering value and effective ROI
  • Day-to-day steering of varied consumer and marketplace activations across multiple regions
  • Identify, explore and implement new marketing opportunities and methods
  • Definition of relevant marketing channels per country (e.g., specialized media) and definition of
  • 4 + years of team building and leadership
  • Good understanding of brand universe
  • Strong understanding of local specificities in the region
216

Genre Integrated Marketing Lead Resume Examples & Samples

  • 10+ years experience in marketing, preferably developing and managing integrated campaigns for large online B2C player
  • BA in Marketing, Communications or equivalent work experience; MBA a plus
  • Structured thinker, data driven decision maker
  • Strong written and positioning skills for all materials, including business communications
  • Demonstrated hands-on management, planning, and execution and ability to meet deadlines under time pressure
  • Depth of knowledge of the online media space and a passion for sports and music.  
  • Strong interpersonal & cross functional collaboration skills
  • Ability to multi-task and manage several complex projects in a fast-paced environment
  • Proficient in developing and delivering business presentations
  • Flexible and adaptable, comfortable with ambiguity
217

Growth Marketing Lead Resume Examples & Samples

  • ~5 years of relevant experience
  • Strong background in user acquisition, Marketing and engagement
  • Strong product management skills
  • Strong analytics and insight extraction skills
  • Must be innovative and demonstrate an ability to apply new thinking to a problem
  • Must be a doer, a go getter, restless
  • Capable of running with ideas with only minimal direction
  • A plus: background in business development
  • A plus: background in inventory and merchandising
  • A plus: experience in social media hands on management; Ad campaigns, targeting, viral , social pages/groups management, messaging and framing, SEO, P&L management
  • Enthusiastic about the latest mobile, commerce, consumer internet trends and emerging technologies
218

Marketing Lead Resume Examples & Samples

  • Associates or Bachelor’s Degree in Business Admin, Marketing, Advertising, or Graphic Design preferred
  • Entry-level (1-3 years) business administration, marketing, advertising, and/or graphic design experience required
  • Very strong computer and Internet competence with proficiency in Microsoft Office applications, Adobe Photoshop, Quark Express required; experience with social media platforms necessary
  • Ability to multi-task, prioritize and be flexible with changing business needs in a team environment, as well as manage deadlines and time constraints