Marketing Intelligence Resume Samples

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Guide the recruiter to the conclusion that you are the best candidate for the marketing intelligence job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired. Read the complete guides below for more details.

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AC
A Collins
Art
Collins
221 Cheyanne Neck
Philadelphia
PA
221 Cheyanne Neck
Philadelphia
PA
Experience Experience
10/2016 – present
Boston, MA
Marketing Intelligence Manager
Marketing Intelligence Manager
10/2016 – present
Boston, MA
Marketing Intelligence Manager
10/2016 – present
  • Provide mentorship, guidance and career development to members of your team
  • Working closely with both local and central/global teams to assess market size and market share for our UK businesses
  • Further develop Marketing Intelligence concept
  • Reporting market share performance in a timely manner on a quarterly basis
  • Develop strong cross-functional partnerships across Facebook with Marketing Science, Product Marketing, Sales, GMS Tech, Engineering and Operations
  • Provide thought leadership on campaign/delivery optimization and measurement services
  • Monitoring market development and competitive activity
06/2012 – 06/2016
Phoenix, AZ
Marketing Intelligence Analyst
Marketing Intelligence Analyst
06/2012 – 06/2016
Phoenix, AZ
Marketing Intelligence Analyst
06/2012 – 06/2016
  • Analyze conversation around the Reliant brand, this includes: identifying trends, measuring the volume of brand conversation and share of voice, tracking brand sentiment, measuring brand and campaign engagement, identifying threats and opportunities in user generated content surrounding the Reliant brand
  • Maintain social intelligence database, working closely with external vendor to ensure access to and integrity of data. Provide internal support to all database users, including training and troubleshooting
  • Understand digital media Industry trends, and develop in-depth, vertical-based insights that help drive value for advertisers and higher adoption for Facebook ad products
  • Be an expert in designing PowerPoint presentations that are succinct and crisp, with a balance of high-level insights for executives, and a detailed enough view for core teams
  • Utilize brand and marketing insights, application of advanced marketing analytics, business intelligence and consumer research to support the Reliant Marketing team in driving data-driven decisions
  • Gather data, analyze and provide recommendations to shape marketing campaign strategies and improve campaign performance
  • Identify, develop, manage, and execute analyses to uncover areas of opportunity and present written business recommendations that will help shape the direction of the business
07/2009 – 05/2012
Boston, MA
Marketing Intelligence Intern
Marketing Intelligence Intern
07/2009 – 05/2012
Boston, MA
Marketing Intelligence Intern
07/2009 – 05/2012
  • Assist with SharePoint uploads and organization
  • Establish credibility as market intelligence expert based on in-depth knowledge of the data
  • Run queries on own data and perform analysis to support decision making process
  • Problem Solving, Decision Making and results oriented attitude
  • Lead for Magna Volumes posting to Sharepoint
  • Support I H S Market Forecast Production Volumes and Sales Volumes on monthly basis posting to Sharepoint, or as requested
  • Request, research and organize various corporate data information which feeds across both sales & marketing assets & presentations
Education Education
Bachelor’s Degree in Marketing
Loyola Marymount University
Bachelor’s Degree in Marketing
Skills Skills
  • Strong attention to detail
  • Strong analytical and problem solving skills
  • Good judgment
  • Strong interpersonal communication skills
  • Strong organizational skills
  • Able to manage multiple projects with competing deadlines and priorities
  • Able to preserve confidentiality and exercise discretion
  • Able to work under pressure
  • Able to work harmoniously and effectively with others
  • A self-starter who desires to show ownership and commitment to the job
Create a Resume
1

Marketing Intelligence & Analytics Manager Resume Examples & Samples

  • Provide support and leadership to a cross functional team of Marketing Managers, Product Managers, and Sales to meet departmental objectives and revenue targets
  • Utilize previously acquired expertise to support Marketing Managers complete projects and meet deadlines. Areas of focus may include
  • Sales Analysis
  • Market Sizing and Segmentation
  • Outbound Marketing
  • Tradeshows and events
  • Cross-functional team projects
  • Monitor the development of business plans, managing lifecycles, and product positioning in the marketplace
  • Create structured product marketing plans, communicate plans to Product Managers, Sales, Support, and Product Development
  • Oversee market research efforts, monitor competitive activity, and identify customer's marketing needs
  • Interact with Engineering, Manufacturing and Sales to enhance existing products or product line(s)
  • Lead new product definition and business plans with other departments
  • Select, develop and evaluate personnel to ensure the efficient operation of the function
  • Develop an annual budget collaboratively with senior management
  • Manage and participate in long-term projects and strategic initiates
  • Minimum 3 years in business or financial analysis required
  • Comprehensive understanding of marketing vehicles and best practices
  • Advanced skills in Microsoft Excel
  • Strong problem solving skills
  • Ability to develop and maintain strong working relationships
  • Must be proficient in statistical techniques, data modeling and scenario building
  • Must show demonstrated experience and skills in data analysis & problem solving
  • Ability to draw insights and actions from data and communicate appropriately at all management level
2

Head of Digital Marketing Intelligence Resume Examples & Samples

  • Collaborate on sales strategies and align with entire product group offering
  • Roll out new DMI products in the local team
  • Receive trainings and share knowledge sessions from the global and regional DMI team
  • Hold training and share knowledge sessions with local Account management and Product teams
  • Deliver regular updates to account manager teams to communicate new projects, updates, ideas, applications and news in the digital area
3

Marketing Intelligence Lead Resume Examples & Samples

  • Measure and analyze customer journey as well as paid, owned and earned media performance KPI’s for MBA Programs and other initiatives. Advise Marketing Directors to help develop their plans and optimize strategies
  • 6-8 years' experience in digital marketing analytics, reporting and testing
  • Successful completion of a full course of study in an accredited college or university leading to a master's degree in business, marketing communications or analysis or appropriate combination of education and experience
4

Marketing Intelligence & Analytics Manager Resume Examples & Samples

  • Create analyses using disparate data sources and large volumes of detailed data, often starting from scratch
  • Understanding of machine learning and statistical analysis methods, such as classification, collaborative filtering, association rules, sentiment analysis, topic modeling, time-series analysis, regression, statistical inference, and validation methods
  • Work with team to track and analyze customer behavior, industry trends as well as other identified KPI metrics
  • Perform exploratory data analyses to better understand clients’ audiences, clients and industry trends and present findings to both technical and non-technical audiences
5

Marketing Intelligence & Budget Management Resume Examples & Samples

  • Conduct industry analysis and provide recommendation based on Market Performance taking the perspective of macro-environments and competition
  • Specifically conduct analysis and interpret marketing indicators, i.e brand salience, loyalty, etc
  • Analyze internal corporate performance through management dashboard
  • Facilitate, manage and provide solution for corporate market research projects based on needs and resources (qualitative, quantitative and secondary researches)
  • Collaborate with other departments to develop a holistic and unbiased analysis based on actual conditions and facts
  • Do brainstorms and consultation with other departments on a specific management case which might require research / fact findings
  • Manage any regional and global projects locally
  • Conduct daily budget controlling activities for Marketing Division
6

Marketing Intelligence Manager Resume Examples & Samples

  • Technical training in chemistry, quality control or microbiology
  • Preferred area of study: chemistry
  • At least 10 years in specialty chemicals environment with spread of technical and commercial experience
  • Marketing, Commercial understanding and flair, Oleochemical (and other specialty chemicals) markets- and application know how. Knowledge of industry standards and experience in bringing new products to market
  • Team player, able to function in a matrix organization, spread over all global regions
7

Marketing Intelligence Analyst Resume Examples & Samples

  • Proficient in database management best practices
  • Proficient in database and statistical analysis software programming (SQL and Python preferred)
  • Oracle experience required
  • Minimum 3 years as a marketing research analyst/data intelligence in the semiconductor space
  • Solid understanding of semiconductor processes and/or supply chain
  • BA/BS or equivalent in a related field of study
8

Senior Marketing Intelligence Manager Resume Examples & Samples

  • Master degree in Marketing or Social Sciences, or in Business Administration (majoring in market research)
  • Between 7-10 years’ experience in marketing research or intelligence, of which at least 3 years within health care
  • Strong primary and secondary research experience in fundamental health care customer understanding research, as well as market and competition analysis
  • Worked in a corporate environment and/or research agency (preferably both)
  • Strong entrepreneurial mindset with a natural bias for action
  • High level of project management capability and analytical and consultative skills
  • Well-developed communication skills, persistence, positive thinking, taking ownership at work and teaming up with stakeholders
  • Broad international experience, intercultural awareness, and eagerness to work in a diverse team across the organization
  • Leadership skills – strategic insight, taking initiative and drive for results
  • Fluent English in both writing and verbal communication, have used English as working language
9

Marketing Intelligence Analyst Resume Examples & Samples

  • Focus on two-three verticals in the first six months and then extend insights solutions to other DR verticals next half
  • Specialize in DR metrics and be able to articulate the path from impressions to conversions and the dynamics of multiple devices. Identify and analyze the most important DR metrics by vertical
  • Be able to draw correlations between elements of campaign design, do predictive analysis and be able to articulate implications for clients
  • Conceptualize and build dashboards that are simple, visually appealing, yet showcase a powerful story
  • Write data pipelines
  • Be an expert in designing PowerPoint presentations that are succinct and crisp, with a balance of high-level insights for executives, and a detailed enough view for core teams
  • Work effectively with cross-functional teams, learn and apply best practices from other teams and always strive for high quality deliverables
  • Think and work independently, demonstrate creativity and deliver quick results, yet demonstrate a team-player attitude
  • Act as the internal DR expert, yet collaborate effectively with the core team and cross-channels
  • Bachelor’s or Master's degree in an analytical field (e.g. Marketing/Marketing Science, Computer Science, Mathematics, Statistics, Finance or Economics)
  • 6+ years experience in agency, consultancy, analytics, or related industries, with 2+ years’ of work experience in data analytics
  • 2+ years hands-on experience in SQL
  • Prior experience in data analytics and statistical programming with experience in using statistical tools such as R, SAS, SPSS etc
  • Working knowledge of data visualization tools such as Tableau, Micro Strategy etc
  • Experience leading data driven projects from definition through interpretation and execution
  • Analytical skills, with experience solving ambiguous problems using data and providing practical business insights
10

Marketing Intelligence Lead Solutions Engineer Resume Examples & Samples

  • Highly technical, hands-on solutions engineer with a focus on data analytics and data processing
  • Design and develop new systems and tools to enable internal and external stakeholders consume and understand data faster
  • Partner with internal stakeholders to understanding business requirements, work with cross-functional data and products teams and building efficient and scalable solutions
  • Hold your own in technical discussions, be a subject matter expert, and have end-to-end view of the solution
  • Encourage a data-driven culture to improve the efficiency, scalability, stability and security of internal and external applications
  • BS/B.Tech./M.Tech in Computer Science or Engineering or related fields with 8+ years of relevant work experience
  • 4+ years “hands-on” experience building enterprise class software solutions using one or more of the following: Python, PHP, or Java Script
  • 4+ years of business intelligence and data warehouse experience
  • Experience in writing SQL queries, dimensional data modeling and schema design
11

Marketing Intelligence Solutions Engineer Resume Examples & Samples

  • Design and develop front-end interfaces and backend systems using Python, PHP, JavaScript and SQL
  • Conduct design and code reviews
  • BS/B.Tech./M.Tech in Computer Science or Engineering or related fields with 4+ years of relevant work experience
  • Experience developing business applications (sales, marketing, recruiting, advertising, etc.)
  • 3+ years “hands-on” experience building enterprise class software solutions using one or more of the following: Python, PHP, or Java Script
  • 3+ years of business intelligence and data warehouse experience
  • Experience speaking to technical and non technical audiences
  • Experience managing multiple concurrent projects and driving initiatives in a cross-functional environment
12

Marketing Intelligence Associate Resume Examples & Samples

  • About 30% travel time
  • Working experience of market research or financial analysis
  • Analytical aptitude and ability to learn new concepts
  • Good English reading and writing skills
  • Proficient Microsoft Excel and PowerPoint Skills
13

Marketing Intelligence Manager Resume Examples & Samples

  • Responsible for a global team with diverse stakeholders
  • Develop strong cross-functional partnerships across Facebook with Marketing Science, Product Marketing, Sales, GMS Tech, Engineering and Operations
  • Own the ideation and scaling of new delivery optimization and measurement services and guide a nuclear team to scale out these services across the various regional core services team
  • Provide thought leadership on campaign/delivery optimization and measurement services
  • Define and analyze metrics that inform the success of campaign optimization and measurement services
  • Drive adoption and ongoing education of new delivery optimization and measurement services
  • Partner closely with the regional Core Services team to execute seamlessly on scaling these measurement and campaign optimization services
  • Identify immediate or upcoming measurement and delivery optimization needs and work with the cross-functional team to develop a plan to address them
  • Provide mentorship, guidance and career development to members of your team
  • Gather and synthesize relevant data to support new campaign optimization and measurement services
  • Identify trends and key insights to drive impact to team and GMS goals, including user experience, revenue impact and operational efficiency
  • Bachelor's degree in an analytical field (such as Computer Science, Engineering, Mathematics, Statistics, Economics, Finance, or similar)
  • 5+ years of experience in consultancy/analytics or related industries
  • Proven ability to make business decisions
  • Ability to communicate the results of analysis
  • Experience working with global teams
14

Marketing Intelligence Intern Resume Examples & Samples

  • Collaborate with internal team members to define project scope including; business specific needs, competitive set, key categories and market areas of interest
  • Dive into new, unfamiliar fields and quickly absorb the fundamentals to contribute during brainstorming and other insight sessions
  • Provide market insights to support the business needs in identifying new technologies, new industries and new trends for strategic growth
  • Run queries on own data and perform analysis to support decision making process
  • Compile and deliver business intelligence reports to innovation team on a weekly basis
  • Leverages Google Analytics reporting tools to analyze and report on key topics of interest
  • Dive deep into consumer/customer understanding to uncover unmet needs
  • Establish credibility as market intelligence expert based on in-depth knowledge of the data
15

Marketing Intelligence Analyst Resume Examples & Samples

  • Building weekly, monthly, and quarterly metric reports
  • Qualify and quantify operational improvement opportunities
  • Identify, develop, manage, and execute analyses to uncover areas of opportunity and present written business recommendations that will help shape the direction of the business
  • Maintain data integrity and troubleshooting issues; ensure data accuracy by validating data with new and existing tools. Learn and understand a broad range of Amazon’s data resources and know how, when, and which to use and which not to use
  • Work with global and local CI teams to leverage best practices and databases
  • Build scalable processes and metrics
  • Proactively share and learn best practices for CI and research from other Amazon teams in India and across the world
  • Stay abreast of new tools, trends, and best practices in analytics, CI and research
  • Communicate regularly with internal stakeholders and marketing team colleagues to understand objectives and opportunities
  • 5+ years Business Intelligence / consumer insights experience working with Data Warehouse solutions and large data sets
  • Expert level data modelling and ETL skills, knowledge of industry best practices, and a deep understanding how data is extracted, transformed, scrubbed and loaded in a 200-plus-terabyte DW environment
  • Experience in a consumer internet company or the consumer internet eco-system including research analytics/consultancy with working experience of internet analytics tools and databases
  • Experience with statistical analysis, regression modeling and forecasting, data mining and financial analysis and delivering value-added insights and recommendations
  • You know and are excited by cutting edge technologies in business intelligence; your technical skills are rock solid and you drive towards simple solutions to complex problems. You are adept at solving problems that span business and technology
  • Experience working with Oracle, SQL databases
  • Experience working with common business intelligence tools (Tableau, Microstrategy, Cognos, Essbase)
  • Proven track record in teams that have provided analytics support to global stakeholders
  • Ability to understand business strategy, provide consultative business analysis, and leverage technical skills to create insightful, effective BI solution
  • Ability to manage multiple competing priorities simultaneously to meet tight deadlines and drive projects to completion
  • Strong drive for execution and delivering results. An ambitious self-starter with excellent follow-through skills to develop ideas independently and thrive in fast-paced environment is crucial. Demonstrated ability and willingness to roll up sleeves and execute to get the job done
  • Tenacity and sense of urgency; the ability to make things happen quickly with large, less nimble partners and/or teams
  • Relentless customer focus and obsession
  • Strong commitment to quality and continuous improvement
  • Passion for entertainment – TV shows and movies
  • Bachelor's degree in market research, statistics, economics or mathematics
  • Experience in the digital media (music, video) Industry preferred
  • Knowledge of digital video landscape, including solid understanding of digital video
16

Marketing Intelligence Analyst, Senior Resume Examples & Samples

  • Provides analytic support to the marketing department to help optimize performance of brand building and direct response campaigns across digital, TV, radio, referral, PR, and content marketing initiatives
  • Analyzes performance of additional advertising, marketing, and communications campaigns with a special emphasis on quality lead generation, forecasting, and ROI
  • Performs ad-hoc deep-dive analyses to deliver insights and recommendations to various marketing teams that lead to incremental increases in marketing effectiveness and help drive efficiencies for marketing
  • Develops an analytics and reporting framework that uses data from multiple internal and external sources to gauge progress against goals, produce strategic insights, and drive marketing results at the team and department level
  • Develops and manages dashboards that integrate Web, marketing, lead, customer, and financial data
  • Works with internal stakeholders to understand business objectives, define data strategy needs, and determine measurement and testing strategies and reporting protocols
  • Identifies opportunities to develop and enhance analytics capabilities across the marketing department
  • Monitors and documents strategic shifts and changes in environmental conditions to help calibrate results based on the current landscape
17

Marketing Intelligence Analyst Resume Examples & Samples

  • Distill/translate complex data/analytical results into business presentations with implications/recommendations
  • Create and maintain database of historical promotions and sales, and ensure that this data is made readily available to the category teams
  • Analyze market trends for specific category / brand intersections
18

Marketing Intelligence Analyst Resume Examples & Samples

  • Maintain robust and accurate net and gross national and provincial forecasts, proactively identifying risks and opportunities over every year of the planning period
  • Ensure all forecasts assumptions are fully documented and triangulated with global/other CPO assumptions with clear identification and quantification of changes versus prior submission and prior year
  • Support the Budget Impact Analyses process with robust public/private provincial forecasts, including source of business, market share, etc
  • Ensure fair goals for the representatives through a robust and transparent provincial TSA split process
  • Secondary Analytics/Reporting
  • Develop monthly automated insightful reports that track, analyze and help drive performance
  • Provide on-going monitoring and analysis of competitors as well as targeted competitive intelligence
  • Consolidate primary and secondary insights and data for the brand reviews, strategic and brand planning, sales meetings and all financial exercises
  • Primary Market Research
  • Develop yearly market research (MR) plans for their assigned products based on information gaps and brand needs which support their strategic imperatives and optimize brand sales
  • Conduct qualitative and quantitative primary research projects with physicians, patients, pharmacists, payers and other health care professionals
  • Manage the entire MR process: identify best market research techniques, best vendors, monitor recruitment, analyze/triangulate results and make strategic recommendations. Ensure the leveraging of MR insights by all internal customers
  • Fully leverage global and CPO MR and be an active contributor
19

Director, Marketing Intelligence Resume Examples & Samples

  • Distill market findings into concise implications and guidance to key stakeholders, including commercial, product development and strategy teams as well as firm leadership
  • Ensure market messaging is consistent with product functionality and highlights distinctive value proposition(s), particularly in marketing collateral, scripting and other commercial communications
  • Experience with product management and/or technology sales
  • Must possess a minimum of 5+ year’s of full time experience in at least four of the following
  • Ability to ethically source competitive intelligence
  • Deep understanding of health system growth strategies
  • Commercial experience
  • Teaching experience
  • Proven presentation and facilitation skills in front of an executive level audience
  • Willingness to travel as needed to attend trade shows and conferences
  • Valid Driver’s License
  • Deep familiarity with Advisory Board technology products designed to inflect growth strategies at member health systems
  • Ability to differentiate not just product functionality but potential value to the customer
20

Analyst, Advertising & Marketing Intelligence Resume Examples & Samples

  • Work with key stakeholders to facilitate the implementation, stewarding, and analysis of campaign and media effectiveness projects
  • Proactively produce insights from on-going and custom ad performance research including TV, Digital platforms, Radio and Print
  • Help create collateral materials to be used in leveraging future sales opportunities and communicating general insights
  • Access and interpret data from a variety of syndicated and proprietary media research sources including audience rating reports, consumer product usage databases, advertiser expenditure data, social media, and ad effectiveness data
  • Field time-sensitive ad-hoc requests and questions from Customer Marketing and Sales staff
  • College degree in Marketing, Research, or related field (or other college degree with relevant work experience)
  • Proficiency in data analysis and interpretation of media/marketing information required
  • Media and/or market research experience; a concentration in advertising research preferred
  • Experience with syndicated media research tools including Nielsen TV ratings products, MRI / Simmons, Adobe Omniture, Nielsen Monitor-Plus, and TNS / Kantar Media preferred
  • Strong organizational skills, and excellent written and oral communications skills
  • Computer experience with vendor based software, as well as Windows based PC software (PowerPoint, Excel, Word); proficiency in SPSS is desired
  • Ability to work in fast-paced environment required
21

Manager, Marketing Intelligence Resume Examples & Samples

  • Primary point of contact with Business Franchises for Marketing Intelligence
  • Primary Marketing Sales Operations lead for following processes: TSA Goal Setting, targeting business rules, budget, strategic plan, integrated product strategy, IMS market data acquisition
  • Guide and develop associates to ensure proper development of commercial business analysts and forecasting analyst into subject matter experts and customer interface roles. Ensure appropriate career development processes are in place to achieve subject matter expert levels
  • Identify and define market trends, market opportunities and/or marketing problems and ensure that business analysts implement appropriate techniques/approaches and manage projects to provide insightful answers to business questions
  • Lead the Marketing Intelligence function: Primary and secondary market research, data analysis, market and demand forecasting, targeted competitive intelligence and reporting. Liaise and guide the Product Lifecycle (PLS) resources
  • Responsible for astute management of $5 million budget
  • Oversee business process with Novartis Business Services for related global services as per service level agreements
  • Ensure development of analytical and strategic skill sets and systems, direct development plans for ongoing optimization of department and its function as well as to ensure continuous added-value to the CPO
  • In alignment with Brand teams, liaise with global commercial services to create opportunities for mar-ket research, profile Canadian expertise and ensure that that Canada is represented in global brand strategy development/refinement
  • Direct, in consultation with Marketing Management, primary and secondary marketing research plans and projects for existing and new pharmaceutical Rx products in keeping with CPO portfolio focus
  • Provide strategic input for brand planning process, brand forecasting and for the development of information systems
22

Marketing Intelligence Analyst Resume Examples & Samples

  • Utilize brand and marketing insights, application of advanced marketing analytics, business intelligence and consumer research to support the Reliant Marketing team in driving data-driven decisions
  • Work with the marketing and business intelligence teams to define and manage approach to evaluating brand and marketing campaign performance
  • Analyze and benchmark performance across marketing channels, media properties, and creative executions
  • Develop and maintain marketing dashboards and real-time reporting capabilities
  • Gather data, analyze and provide recommendations to shape marketing campaign strategies and improve campaign performance
  • Work with campaign teams to identify key drivers of campaign impact and areas for improvement with regards to both creative and media execution
  • Consolidate campaign performance reports across various stakeholders and collaborate with agency partners to prepare and present results
  • Use engaging and impactful storytelling to communicate insights and strategic recommendations to marketing leadership
  • Maintain social intelligence database, working closely with external vendor to ensure access to and integrity of data. Provide internal support to all database users, including training and troubleshooting
  • Extract valuable business intelligence from social media conversations to gain competitive intelligence, identify industry trends, and measure the impact of marketing and advertising campaigns
  • Track consumer engagement with the Reliant brand across social media channels and the web to measure brand awareness and interest in products and services
  • Analyze conversation around the Reliant brand, this includes: identifying trends, measuring the volume of brand conversation and share of voice, tracking brand sentiment, measuring brand and campaign engagement, identifying threats and opportunities in user generated content surrounding the Reliant brand
  • Bachelor’s degree in Business, Marketing, Engineering, Statistics, Sociology, or Computer Science
  • 3+ years of experience in marketing, analytics, sales, project management, media planning, content and creative development
  • Strong data and analytical skills
  • Excellent project management, problem-solving and prioritization skills
  • Excellent Microsoft Office skills, including a strong working knowledge of Excel
  • Working knowledge of the following marketing intelligence and analytics technology preferred
  • Marketing analytics platforms: Adobe Analytics, Cognos, Google Analytics, ExactTarget, Percolate
  • Social listening and intelligence platforms: NetBase, Radian6, Brandwatch, Synthesio, Sysomos
  • Data visualization platforms: Spotfire, Tableau
23

Senior Marketing Intelligence Analyst Resume Examples & Samples

  • Develops intelligence assets obtained from internal and external sources to support strategic goals, sales objectives and marketing campaigns
  • Translates general business questions into specific requirements and then delivers meaningful insights due to a combination of expert technical skill and deep understanding of the business problem
  • Performs complex data queries to generate information for internal customers
  • Ensures requests for data are completed timely and accurately
  • Proactively identifies solutions for improving the effectiveness of sales & marketing strategies, programs and campaigns
24

Marketing Intelligence Intern Resume Examples & Samples

  • Support I H S Market data creation and research of Executive Summaries, regional requests and commodity studies
  • Support in the market research deliverables on competitive intelligence requests by performing research via the web and news related to that supplier
  • Responsible for daily Seating Industry news search and posting to Sharepoint
  • Support M&A and R&D research activities, intelligence gathering and Executive Summary creation
  • Lead for Wards Day Supply Reports on monthly basis
  • Support I H S Market Forecast Production Volumes and Sales Volumes on monthly basis posting to Sharepoint, or as requested
  • Lead for Magna Volumes posting to Sharepoint
  • Lead for Competitor and OEM bio’s
  • Request, research and organize various corporate data information which feeds across both sales & marketing assets & presentations
  • Assist with SharePoint uploads and organization
  • Assist with various Marketing tasks, as required
  • Knowledge of and experience with general marketing principles. This would include gathering data and storing/maintaining databases for Market Intelligence, Sales and Trend Analysis
  • Microsoft Office skills to include Word, Powerpoint and specially Excel. Knowledge on managing and understanding databases is helpful
  • Possess a passion for cars and should be proactive, supportive, creative, respectful, hands-on, organized with excellent analytical skills
  • Excellent verbal/written communication skills to establish effective relationships with internal and external customers
25

Internship Marketing Intelligence Assistant Resume Examples & Samples

  • Strong analytical skills – Advanced Excel skills required
  • Demonstrated communication skills, ability to interact with multiple stakeholders across the organization
  • Ability to work in fast paced, international environment, with exposure to several markets and product categories
  • Business-sense and curiosity mindset – with the will to drive for impact in all projects
  • Ability to step back, to be solution-oriented and make proposals
  • Fluency in English is required (French is not required)
  • Knowledge of/interest in the consumer goods or luxury goods industries recommended
26

Marketing Intelligence Analyst Resume Examples & Samples

  • Conduct research to support client meetings, pitches and RFPs, as well as practice and business development projects
  • Prepare research deliverables with emphasis on translating research data and findings into actionable insights and recommendations
  • Develop subject matter expertise with regard to the scope and nature of the market research, competitive intelligence and internal data available
  • Execute project assignments and work with Market Intelligence Manager and other Marketing leaders to develop standard reporting deliverables and best practices
  • Monitor and communicate developments in the legal industry that have an impact on Firm business
  • Provide additional support to the Market Intelligence Manager for internal and third party projects including defining requirements, building relationships with and evaluating vendors, tracking and reporting progress, and assessing and delivering results
  • Maintain research related content on intranet sites and other internal resources
  • Bachelor's degree from a four-year college or university
  • Minimum 3 years of experience conducting research and analysis activities in support of business development, business operations or in an academic setting
  • Knowledge of various external research tools such as Lexis, Westlaw, CapitalIQ, Thomson MonitorSuite and other resources
  • Demonstrated ability to execute multiple projects with competing deadlines and priorities
  • Intermediate skills with MS Excel, MS Word and PowerPoint to synthesize and present data
  • Able to work harmoniously and effectively with others
  • Able to preserve confidentiality and exercise discretion
  • Able to work under pressure
  • Able to manage multiple projects with competing deadlines and priorities
  • A self-starter who desires to show ownership and commitment to the job
27

Marketing Intelligence Manager Resume Examples & Samples

  • You will be responsible for in-market monthly performance tracking, which includes
  • Monitoring market development and competitive activity
  • Working closely with both local and central/global teams to assess market size and market share for our UK businesses
  • Reporting market share performance in a timely manner on a quarterly basis
  • Collaborating with different business partners to identify actionable insights based on the data to drive decisions
  • You will act as the voice of the customer across categories, keeping the needs of the customer at the centre of decision-making / action planning
  • You will act that as initial point of contact for all Marketing Intelligence questions and market research requests from an ad-hoc, tactical or strategic nature
  • You will design, plan and manage primary and secondary research based on aligned business questions, delivering actionable insights to business partners, sometimes in coordination with external agencies, but while owning the full end-to-end process
  • You will be responsible for synthesizing learnings from multiple data sources into data-driven, actionable insights and recommendations to drive the right marketing and business decisions on new product launches, proposition development, brand positioning, strategic business planning and go-to-market strategies for the range of Health Systems businesses in the UK market
  • 3-4 experience in Data Analytics. Strong expertise in Excel and database management necessary
  • Comfortable with managing large, complex data sets. Strong expertise in quantitative data analysis
  • Understanding and awareness of the UK health care landscape is preferred
  • 3-4 years' desired experience in market research / strategic insights role(s) in research agency, multidisciplinary agency/consultancy and/or corporate setting
  • Experience in conducting research in the health sector for B2B or B2C (ideally both)
  • Proven experience of project management and managing research projects end-to-end, for both qualitative and quantitative research methodologies
  • Track record in building relationships and collaborating with others to solve business question. Ability to understand, navigate and work within a complex organisational structure
  • Passionate about Health and Technology
  • Entrepreneurial, self-starter mind set with a passion for influencing change
  • Digital savviness - e.g. experience with apps, connected products, or wearables
28

Marketing Intelligence Resume Examples & Samples

  • Understand and address the needs and requests of our gaming communities by conducting research studies, administering surveys, and listening to social media
  • Work with the market research team to design at the optimal research approach for each project. Assess each research initiative with a critical eye to ensure that it provides incremental learning, actionable insights and a positive and meaningful ROI. Knows both when to recommend research and when to recommend against research
  • Create clear, concise and meaningful reports. Develops presentations that tell an engaging and compelling story bringing the insights and data to life
  • Design PowerPoint presentations that are succinct and crisp, with a balance of high-level insights for executives, and a detailed enough view for core teams
  • Create a dashboard that tracks brand metrics: brand awareness, purchase intent, and business metrics used to measure success for all target audiences
  • Design ideas for game innovation, future products and services, and marketing strategies by interpreting insights
  • Create marketing plans to reach diverse gaming communities such as: Women in Gaming community, the LGBTQ community, the ASD community and Gamers with Disability community
  • Thrive doing independent work, strong attention to detail, ability to analyze complex data, ability to detect opportunities to market to under-represented groups, accept feedback, work on concrete timelines
  • Experience analyzing data
  • Plays video games more than 4 hours a week and has worked with projects related to video games
  • Minimum 4+ years working with research teams, marketing, social media and marketing teams
  • Appreciation of the Female Gamers community or the Gamers with Disability Community (visually impaired, mobility impaired, hearing impaired, speech impaired, autism, or others)
  • Experience managing or supervising people is not required
29

Marketing Intelligence Manager Resume Examples & Samples

  • Country specific strategic and operative analysis of markets, segments, customers/ prospects within
  • Updating market and competitor data
  • Conception and execution of market-analysis trainings
  • Business interface between Marketing Intelligence and Sales
  • Further developing and administrating an IT system which contains the research information
  • Identifying, evaluation and selection of external information suppliers/partners
  • Monitoring of Trelleborg Sealing Solutions’ competitive landscape
  • Further develop Marketing Intelligence concept
  • Controlling and Budgeting for Marketing Intelligence department
  • University degree or equivalent experience
  • Practical experience according to Market Intelligence or Marketing Intelligence within B2B environments
  • Deep knowledge within secondary and primary research methodology
  • Very good knowledge about market and competitor research with focus on B2B environments
  • Broad technical knowledge preferably first experience within the sealing industry
  • Experience within qualitative and quantitative data evaluation and collection
  • Excellent know-how of MS Office
  • Highly motivated and reliable
  • Excellent in German and English
  • Further languages welcome
30

Marketing Intelligence Intern Resume Examples & Samples

  • Perform (ad-hoc) market analysis and researches on various subjects related to consumers and products used for navigation
  • Gather, analyze and distribute market data from various data sources
  • Maintain and manage our database on external market data
  • Create market development and competitive analyses reports
  • Create trend reports
  • Contribute to the creation of business case for new concepts or new markets
  • Improve and update the current market forecasting model to predict sales development in the future
  • Improve the process of gathering, analyzing and distributing market data from various sources
31

Marketing Intelligence Analytics Manager Resume Examples & Samples

  • Minimum of seven (5) years of business analytic experience in a consumer packaged goods company
  • Proven track record of independently managing analytics in a high performance culture
  • Candidate must possess a strong drive for results
  • Communication – Leading – Tailoring content and purposeful communication
  • Influence – Leading – Active listening, negotiation, persuasion and courage
  • Business Problem Solving – Leading – Diagnosis and framing the problem, business knowledge and acumen, recommendation development
  • Strategic Thinking – Leading – Creates short-term marketing tactics that support long-term strategies and brand vision
  • Business Knowledge & Advocacy – Leading – Provides recommendations to senior leaders to help them achieve business goals
32

Marketing Intelligence & Analytics Storyteller Resume Examples & Samples

  • Undergraduate degree required with preference to business, marketing, or data science, Master’s degree a plus
  • 5+ years of experience in marketing analytics
  • Strong knowledge of data analytics and visualization tools; Tableau required; Salesforce, Adobe Analytics and social analytics preferred
  • Data mining and data analysis skills with the ability to clearly present complex information in a simple manner, discern business meaning and recommended actions to stakeholders
  • Experience in data mining structured and unstructured data (SAP Hana, SQL, ETL, data warehouse, etc.) in a business environment with large-scale, complex data sets
  • Working knowledge of statistical analyses (e.g., cluster and regression analysis) and statistical tools preferred (R, SAS or SPSS)
  • Mastery level Excel skills
  • Strong project management skills; ability to prioritize and manage client expectations across multiple projects
  • Strong organizational, analytical and problem-solving skills
  • Ability to work in a matrixed organization with a virtual team
33

Internship Marketing Intelligence Resume Examples & Samples

  • Master degree in Marketing or in Statistics
  • Very good knowledge of Excel (pivot tables, formulas, graphs)
  • Good analytical skills
  • Autonomy, attentiveness would be appreciated
  • Fluency in English and Italian mother tongue
34

Digital Marketing Intelligence Associate Manager Resume Examples & Samples

  • Work with relevant marketing teams to proceed persona/account based data analysis to score maturity, predict propensity, calculate relevancy, and explore correlations
  • Study customer online journey and work with agency to build up next generation leads scoring system
  • Provide pre-campaign data support for targeted channels like marketing automation, web automation, product recommending system, incart promotion platform, social media, etc
  • Be responsible for tracking and analyzing multi-channel digital marketing performance by using tools like Omniture and Eloqua, and provide learnings and insights for corresponding channels to optimize
  • Demonstrated ability on using Omniture, Google Analytics, SPSS, Tableau, and R
  • Have good spoken and written English and communication skill
  • Bachelor degree
  • 5+ working experience with 3+ years of sales operation, marketing intelligence or digital marketing experience
  • E-commerce knowledge
  • Experience on leads scoring and predictive analysis