Performance Marketing Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the performance marketing job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

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  • Pick from the thousands of curated job responsibilities used by the leading companies

  • Tailor your resume by selecting wording that best fits for each job you apply

HH
H Herman
Hiram
Herman
11955 Judd Locks
Boston
MA
+1 (555) 796 7097
11955 Judd Locks
Boston
MA
Phone
p +1 (555) 796 7097
Experience Experience
05/2015 present
Chicago, IL
Director, Global Performance Marketing
Chicago, IL
Director, Global Performance Marketing
05/2015 present
Chicago, IL
Director, Global Performance Marketing
05/2015 present
  • Work with the development team to ensure eCRM/demand generation best practices are properly implemented on newly developed code
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Work with Creative Services teams to ensure eCRM best practice are being embraced and executed
  • Establish KPIs and benchmarks against which global eCRM/demand generation performance is tracked and reported
  • Establish KPIs and benchmarks against which global paid media performance is tracked and reported
  • Setting up the tag-management of the global analytics platform
  • Recommends & evaluates tools we could be using to improve our insight
06/2012 04/2015
Los Angeles, CA
Performance Marketing Specialist
Los Angeles, CA
Performance Marketing Specialist
06/2012 04/2015
Los Angeles, CA
Performance Marketing Specialist
06/2012 04/2015
  • Develop and execute Email content strategy for assigned categories in cooperation with the Hurley Digital team
  • Proactively manage and drive the annual budget process for digital and performance marketing related activity
  • Manage an increasing Performance budget, optimize and scale campaigns against tight granular KPIs
  • Help drive ticket sales through various performance marketing initiatives triggered at different stages of the event life cycle
  • Execute SEM (across bidding, ad copy and landing page optimization) and Paid Social campaigns (across Facebook, Instagram, Twitter)
  • Facebook including campaign planning, execution, budget management,
  • Support all ticketing portfolios, Primary, Resale, Platinum, Ticketweb and Universe with performance marketing
06/2006 05/2012
Boston, MA
Performance Marketing Professional
Boston, MA
Performance Marketing Professional
06/2006 05/2012
Boston, MA
Performance Marketing Professional
06/2006 05/2012
  • Understand Marketing Business Plan strategy and bring to life through in-market execution of buyer facing activities
  • Familiar with end to end marketing tracking
  • Manage technical aspects of key marketing and analytics systems (marketing automation, CRM, data services) and lead management processes across those systems
  • Ensure the marketing objectives are fully aligned to the buyer’s digital journey
  • Develops strategies and/or solutions and presents the recommendations for sales and marketing reviews at the WW or local level
  • Reviews results in Event Solution Tool (EST), Campaign Performance Dashboard and other reporting tools
  • Oversee execution of inbound and outbound campaign elements with a focus on digital and social media marketing
Education Education
Bachelor’s Degree in Marketing Automation
Bachelor’s Degree in Marketing Automation
Northwestern University
Bachelor’s Degree in Marketing Automation
Skills Skills
  • Understanding analytics and new buyers is highly desired
  • Able to discuss the benefits of a Software as a Service Model
  • Strong communication skills, team work spirit and leadership
  • Strong self-motivation and pressure handling skill
  • Self learning skill and quickly adapt to a fast changing environment
  • Excellent oral and written communication skills
  • At least 3 years experience in Professional expertise
  • Demonstrate the ability to perform Salesforce.com administration / configuration / data migration / integration duties as directed
  • Apply Knowledge of Marketing Business Plan
  • Apply Knowledge of Agency Operations
Create a Resume
1

Praktikum im Bereich Online Performance Marketing Resume Examples & Samples

  • Good technical understanding (analysis, data synthesis, excel) - being good with figures
  • To be a very structured, analytical person
  • Desire to work in a small team in Brussels, in a dynamic, innovative and challenging company, part of a large and fast growing international group
  • Very good Dutch, French and English skills
2

Client Partner, Performance Marketing Resume Examples & Samples

  • Define and drive the Facebook CEE performance advertising strategy and develop the overall customer proposition in the short, mid and long term
  • Drive awareness of Facebook’s solutions across the performance marketing landscape in CEE
  • Prospect and penetrate client, media and advertising organizations to obtain performance advertising commitments
  • Develop and execute strategies to ensure growth and achievement of key clients (both regional & national) and revenue objectives
  • Provide timely and accurate forecasts and clear visibility on sales and revenue
  • Performance by actively managing the pipeline of opportunities and weekly sales forecasts
  • Drive the highest levels of client service and improve relationships and process
  • Build and maintain senior level clients by identifying incremental and business transformation opportunities for their businesses
  • Collaborate with internal teams to ensure product improvement, transfer knowledge, improving process & client relationship
  • Actively participate in the CEE leadership team and global teams where appropriate, embracing company culture, mission, and strategy
  • Drive overall operational efficiency across sales, marketing and business operations
  • Act as a spokesperson for Facebook at relevant industry events
3

Senior Manager, Performance Marketing Resume Examples & Samples

  • Create, implement, track, analyze and optimize Education Affiliate campaigns across platforms and potentially internal / external systems
  • Negotiate rates with current and new affiliate partnerships to improve overall CPA and CPE’s for clients
  • Vet & make recommendations of new partnerships, technologies or tools to add to the success of client’s program
  • Track budget and lead gen program to ensure client’s goals are being met, if goals are not met, provide insight as to why and a solution to narrow the gap
  • Identify and capitalize on affiliate marketing trends and messaging key trends and insights to internal account teams and external client contacts
  • Use successful acquisition / incentive strategies and effective affiliate P/L management to hit target acquisitions volume goals and efficiency metrics [CPA]
  • Actively test and analyze strategies to increase ROI and drive incremental volume
  • Manage daily relationships with key affiliate representatives
  • Prospect and develop relationships with key super-affiliates to identify innovative strategic solutions to our clients’ marketing challenges
  • Provide detailed analysis of key metrics and program tracking techniques in order to increase overall affiliate performance efficiency
  • Set and manage expectations of client and internal teams
  • Provide consistent and effective support to Associate Director on forecasting and new business opportunities
  • Provide client with thought leadership and the business with new ideas and updated information from the industry to stay ahead of industry trends
4

Performance Marketing Associate Resume Examples & Samples

  • Build Go-to-market plans to drive awareness and adoption of Facebook’s business solutions
  • Launch and optimize campaigns across multiple online channels (Email, Facebook Ads, Display, Web, and Onsite) to drive short-term and long-term results
  • Work cross-functionally with multiple internal/external stakeholders to execute marketing campaigns and build world-class marketing infrastructure
5

Performance Marketing Professional Resume Examples & Samples

  • Develop the program strategy and execution plan which supports the AP business strategy/objectives and integrates the right mix of Demand Generation, Thought Leadership, Relationship Marketing, Communications, and Direct Response Advertising
  • Collaborates with marketing discipline peers (MM, MI, MO, communications, and Corporate/Brand Advertising) to ensure that messages are well coordinated and timed in the marketplace
  • Create a plan that encompasses a 360-degree execution plan
  • Executes Analytic Platform campaigns and supporting tactics, monitors pipeline performance, and takes corrective action
  • Manage the program budget to an expected ROI and achieve/exceed the program objectives
  • Owns and manages agency and vendor relationships in support of the integrated program plan
  • 3-5 years of sales / marketing experience in major IT or technology companies, previous record as a software marketing manager, solution sales or consultant for IT project, especially big data and analytics would be highly preferred
  • Understanding analytics and new buyers is highly desired
  • Project management and budget management is essential for the role, real-world experience for different marketing methods, including event, digital, social and media buying etc would be plus
  • Strong communication skills, team work spirit and leadership
  • Strong self-motivation and pressure handling skill
  • Self learning skill and quickly adapt to a fast changing environment
  • Bachelor's Degree, MBA is plus
  • At least 3 years experience in Professional expertise
6

Performance Marketing Director Resume Examples & Samples

  • Develop, drive and analyze all performance marketing strategies specific to social, affiliates, and display
  • Lead social advertising initiatives across Facebook, Pinterest, Twitter, and Instagram
  • Responsible for the development of channel promotions, ensuring plans reflect the needs of the customer, are seasonally relevant and align to overall brand positioning and voice
  • Work cross functionally with merchandising and creative teams to ensure synergy and consistent customer experience and brand message across advertising campaigns
  • Manage, monitor and carefully analyze campaign performance including revenue, traffic, merchandise performance, visitor/buyer behavior to make fact based decisions and create action oriented plans to drive strategy
  • Develop new performance marketing channels for company to explore, launch and grow
  • Deep analysis and use of analytics required to take holistic approach to campaign performance
  • Create reports and documents that track and provide critical feedback regarding the effectiveness of marketing campaigns, activities, and promotions
  • Build and maintain relationships with the social networking titans through (Facebook, Instagram, Twitter, Pinterest, Google+, Tumblr)
  • Build and maintain relationships with other performance based vendors and partners to increases global presence of REVOLVE
  • Bachelors degree required, MBA preferred
  • Strong Analytical skills and ability to work with large datasets to cut data a variety of ways
  • Proficiency in – Word, PowerPoint, and presentation skills
  • Strong EXCEL skills required
  • Strong writing and communication skills, SQL knowledge a +
  • Required 4-5 years of Performance marketing experience in display or social
  • Management of a team in marketing is preferred
7

Junior Analyst, Performance Marketing Resume Examples & Samples

  • 50% - Prepare weekly reports for clients (internal & external) including communicating key metrics, goal attainment and opportunity identification
  • 20% - Create, implement, track, analyze and optimize performance media campaigns across a wide mix of clients and verticals [telecom, retail, home services, ecommerce]
  • 15% - Provide technical support for specific new partner integrations and existing partner enhancements – work closely with our internal and partner ad operations teams to QA / implement tracking solutions across platforms and publishers
  • 5% - Work directly with team members to set and manage expectation of client and internal teams
8

Integrated Performance & Marketing Expense Manager CSE Resume Examples & Samples

  • Overall responsibility for supporting CSE Business Unit Profit & Loss consolidation and management that will help setting and achieving stretch but achievable financial goals. (20%)
  • Financial systems maintenance and Financial Reporting Booklet updates. (10%) CSE Business Unit Direct Marketing Expense management (Business Unit Marketing, Customer and Strategy & Insights as well as Global Charter coordination which is become heavier due to Europe Group’s role on coordination eliminated). (35%)
  • Coca-Cola Hellenic Gross Profit Elimination calculations and reporting (10%)
  • CSE Business Unit Capital Expenditure budgets budget reporting, Request for Authorization creation, coordination with Manila on transactional issues. (10%)
  • Business Unit consolidation of Narratives for Rolling Estimate / Business Plan and actuals. (15%)
  • 3-7 years of relevant working experience, in particular in the area of budgeting and planning
  • Minimum education: University/Bachelor’s Degree
  • Desired qualification: 5+ years in budgeting/planning/controlling
  • University/Advanced Degree
9

Performance Marketing Professional Resume Examples & Samples

  • Executes Analytics Platform campaigns and supporting tactics, monitors pipeline performance, and takes corrective action
  • The Event specialist - Performance Marketing Professional has end to end responsibility for Analytics platform/industry marketing event planning through to execution. The Performance Marketing Professional is accountable to the analytics brand and customer set business leaders for delivering agreed to levels of event program results
  • Develop the program event strategy and execution plan which supports the Analytics business strategy/objectives and integrates the experience from Event to online
  • Create a plan that encompasses an event execution plan
  • Executes Analytics event tactics, monitors pipeline performance, and takes corrective action
  • Manage the program event budget to an expected ROI and achieve/exceed the program objectives
  • Owns and manages event agency and vendor relationships in support of the integrated program plan
  • Compliance gatekeeper with 100% applicated to IBM event policies
10

Performance Marketing Assistant Intern Resume Examples & Samples

  • Advanced knowledge of Excel (pivot tables, v-lookups, macros preferred) & PowerPoint
  • Highly organized and analytical
  • Capable of handling multiple ad hoc requests
  • Proven history of self-direction, creativity, and ability to meet deadlines
  • Majors Considered: Business, Marketing, Mathematics, Finance
11

Senior Manager, Performance Marketing Resume Examples & Samples

  • For the business segments noted, leads the team in execution of campaigns in real-time channels where post-click conversion metrics (KPI's) are the objective. Real-time channels include; Search (paid/organic, youtube and onsite), display advertising (paid performance), Onsite advertising, Onsite content, Social Platforms, Affiliate and new channels/platforms (as opportunities arise)
  • Managing the performance marketing budgets, optimize KPI's across real-time channels and businesses to maximize ROI of each marketing dollar spent, leveraging owned media, targeting and other tactics to drive efficiencies
  • Activate audience targeting in real-time channels to optimize always-on digital content/creative/messaging to enable a continuous experience for customers on each visit and across all real-time channels
  • Size opportunities for improved conversions/KPI's
  • Partners with marketing planning to define performance marketing objectives and KPI's for always-on and campaigns
  • Partners with marketing planning to share results and provide input on strategies that will drive improved reach, engagement and conversion across real-time channels. Includes presentation to marketing planning executives and may include presentation to business segment and channel leaders, up to the EVP or Group Head level
  • Responsible for quarterly forecasts, monthly results and annual plans/targets
  • Lead the ongoing development, delivery and presentation of overall performance results to all levels of stakeholder in marketing, from analyst to CMO
  • Develop the appropriate cadence to share ongoing results most effectively across the businesses and channels, with an ultimate objective of explaining success and opportunities
  • Monitor industry trends and the competitive landscape, providing thought leadership and direction to ensure real-time campaigns are best-in-class and industry leading
12

Director of Performance Marketing Resume Examples & Samples

  • Assessing the relevant audiences across a vast array of traffic sources (e.g. websites, search and social media) globally to size Ericsson’s digital opportunities,
  • Establishing a global best-in-class performance marketing program using SEM, SEO, programmatic, retargeting, video, account-based marketing and social media tactics to drive relevant traffic to our websites,
  • Co-designing and optimizing the processes related to leads generation, leads nurturing through customer acquisition (lead forms, CRM, e-mail sign-ups, a/b/c testing, call-centers) and create recommendations to increase acquisition and conversion rates,
  • Optimizing always-on campaign performance and visitor behavior for highest ROI and impact by analytics,
  • Supporting other Ericsson Marketing & Communications teams with planning and execution of global and regional advertising and PR campaigns to deliver most wanted actions and substantial audience for maximum brand impact,
  • Managing performance media channel relations and agencies,
  • Reporting, concisely, on campaign activity to management and executive teams,
  • Delivering training and evangelization of performance marketing tactics, ways of working, best practices and create agile yet scalable processes through consultative interactions with across global Ericsson
  • Experience of managing and standard performance marketing programs including SEO, SEM, programmatic buying and CRM built on dataset analysis, ideally leading to proven revenue growth
  • Deep understanding of the general marketing technology landscape and mid-level expertise in major analytics tools e.g. Google Analytics, Webtrends, Omniture and/or Adobe Sitecatalyst
  • Experience of driving web development and collaborating with IT organizations, agencies and internal marketing and communications organizations
  • Strong analytic skills, with proven ability to develop and implement the necessary structure and methodologies
  • Experience from driving projects in collaboration with IT organizations as well as marketing and communications organizations
  • Strong cross-functional leadership skills and ability to collaborate, inspire and get buy-in across a global organization
  • Very strong business acumen and interest in Ericsson’s business strategy, portfolio and competitive environmen
  • Minimum of 5-10 years’ experience in digital marketing
  • Fluent in English, spoken and written
13

Performance Marketing Professional Resume Examples & Samples

  • Design Marketing Campaigns
  • Apply Knowledge of Role & Cohort Marketing
  • Develop Content & Curate
  • Apply Knowledge of Agency Operations
  • Apply Knowledge of Marketing Business Plan
  • At least 3 years of experience
14

Performance Marketing Co-ordinator Resume Examples & Samples

  • Launching, managing and optimizing new campaigns across all channels (including paid search, social, display, and mobile)
  • Managing existing vendor relationships and sourcing new media
  • Executing all tracking and ensuring data integrity. Monitor, measure and optimize all paid efforts
  • Managing creative development and localization process for the team
  • Forecasting budgets, billing & run rates, projections, and managing to a target
  • 2+ years of marketing experience in media buying
  • Must be detail-oriented, analytical, and results-driven
  • Extremely data-focused, advanced Excel skills and strong data visualization skills (basic SQL knowledge is a plus)
  • Hands on experience working with Doubleclick and other 3rd party ad serving platforms, QA & trafficking processes
  • Experience troubleshooting directly with Publisher teams
  • Proficiency with multiple analytics and database tools common within a marketing organization (e.g Google Analytics, Google AdWords, Facebook Power Editor, Tableau)
  • Passion for music & all things Spotify
15

Director of Performance Marketing Resume Examples & Samples

  • Contribute towards the Annual Operating Plans by providing over-arching strategy, budget and sales forecast for all online marketing tactics
  • Manage annual online marketing budget adhering to strict efficiency guidelines for performance-based tactics as well as maximizing key opportunities for brand-building activities
  • Work with online marketing agency to maximize site traffic and sales demand across all Oakley.com websites, while meeting specified ROI targets
  • Work closely with cross-functional peers on the Retail, Wholesale and Brand teams to ensure all communication is integrated to drive Direct Load traffic
  • Collaborate with international teams to share best practices and efficiencies. Provide communication and education surrounding online marketing strategies and best practices across the global organization
  • Manage and mentor team to drive qualified traffic through various acquisition tactics (SEM, SEO, Email, Affiliate Networks, Social Media, Display Remarketing)
  • Work closely with Web Analytics team to develop, measure and optimize the key performance indicators specific to each individual marketing tactic
  • Research and analyze business trends, customer data and competitive analysis to identify new opportunities and proactively alert the management team when programs deviate from projections
16

Performance Marketing Executive Resume Examples & Samples

  • Manage campaigns to retarget & acquire customers, as well as create new performance campaigns to drive traffic & sales
  • You will support our efforts in Pay Per Click Advertising, Real Time Bidding, Facebook Advertising, Mobile advertising & Affiliate Marketing
  • You will be passionate about researching new developments within digital and will formulate an extensive testing plan, focusing & prioritizing scalable and international opportunities
17

Korean Performance Marketing Executive Resume Examples & Samples

  • Optimising and developing our Korean PPC activity working closely with our Korean Site Executive
  • Assisting with account audits and implementing findings
  • Assisting with the optimisation of multi-market PPC campaigns to agreed campaign /profitability targets
  • Assist with the build out of the account in line with the international plan and global expansion
  • Manage spend efficiently to ensure acquisition & traffic targets are met at an effective spend level
  • Test new strategies & landing pages for increased traffic, click through rate and conversion rate
  • Work closely with other digital marketing team members to ensure strategies are in line with other channels
  • Help to identify opportunity areas for growth and optimization
  • You will be required to be fully involved in multiple areas, including
18

Performance Marketing Analyst Resume Examples & Samples

  • Manage and implement digital marketing, marketing analytics, and marketing automation projects and programs
  • Support the execution of high-impact marketing efforts at the project, program, campaign, and account levels
  • Coordinate with internal account teams, experts within ICF, partners, and clients to ensure the successful execution of client outcomes
  • Employ existing marketing tools and frameworks, as well as actively seek out new tools for application in client-facing account work
  • 2+ years of experience in communications, public relations, and marketing
  • Demonstrated experience in Google analytics, Salesforce.com, Oracle Marketing Cloud, or other digital marketing and/or marketing automation tools
  • Public relations or ad agency experience; or experience working within a communications department of an organization
  • Comfort level, flexibility and willingness to jump in to help team members at all levels, on all types of marketing projects, to get the job done
  • Genuine interest in advances in marketing tools and frameworks
  • Development of PowerPoint/Prezi/Excel and Word documents for client delivery
  • Experience working collaboratively with a creative department to conceive, create, and deliver outstanding creative communications products
  • Demonstrated skill in the application of digital marketing, marketing automation, and content delivery tools
  • Operational understanding of marketing tactics
  • Experience responding to and meeting client demands
  • Exceptional analytical, problem-solving and decision making capabilities
  • Follow-through, reliability and accountability are must-haves
19

Performance Marketing Professional Resume Examples & Samples

  • Provide analysis and strategic direction in the digital buyer journey for API Connect
  • Gather awareness and usage data and provide insights on LoopBack's adoption and developer loyalty in the community
  • Create and maintain regular metrics reports on marketing and sales activities that detail their effectiveness and business impact
  • Analyze marketing, product and sales data, including sources of unstructured data, to develop insights and make recommendations on areas for optimization or opportunities for growth
  • Manage technical aspects of key marketing and analytics systems (marketing automation, CRM, data services) and lead management processes across those systems
  • Establish and maintain scalable processes that ensure best practices in servicing and supporting campaign data, lead management, and marketing list management
  • Monitor and maintain data quality within the marketing database and related systems
  • Implement and optimize system integrations across marketing platforms, including use of tools such as Google Analytics, Salesforce, ActOn, Unica, Intercom & MixPanel
  • Automate system tools and reporting for easy access to stake holders
  • Monitor and track team performance, focusing on continual process improvement
20

Performance Marketing Specialist Resume Examples & Samples

  • Develop and execute Email content strategy for assigned categories in cooperation with the Hurley Digital team
  • Assist in seasonal commerce Email calendar planning, balance global/geo/territory initiatives to keep Email content consistent with Hurley messaging and site creative
  • Serve the consumer with the right message at the right time, understand segmentation and testing strategies
  • Apply understanding of analytics, review results and leverage their learnings of previous sends when briefing and executing the next program
  • Gather assets, copy and input from category and content teams, brief creative, and work with the Creative production teams (copywriter, designer, producer) to execute and localize the emails
  • Be a positive connector and represent the Email strategy towards the designated categories,
  • Submit finalized assets to Email production team and approve final proofs before deployment
  • Update triggered Emails seasonally
21

Assistant Manager, Performance Marketing Resume Examples & Samples

  • Manage day-to-day relationships with external performance marketing agencies and internal ecommerce brand teams
  • Bachelor’s Degree with at least 4 years of online marketing/ ecommerce experience
  • Strong project management, organization and attention to detail with the ability to work well with corporate cross functional teams
  • Knowledge of Affiliate networks ( RAN), Adobe, Microsoft suite, Doubleclick
  • Analytical skills and ROI driven; including experience reviewing campaign performance results, making recommendations for future action and be comfortable with data
22

Senior Performance Marketing Executive Resume Examples & Samples

  • Lead the implementation and management of Farfetch performance campaigns; paid search, display, paid social and affiliate marketing
  • Analyse performance, purchasing patterns and website traffic to understand the detailed performance and effectiveness of each campaign
  • Derive independent optimisation plans through in-depth analysis of large data sets
  • Localise campaign approach based on day to day market observation and in line with local brand campaigns and promotions
  • Provide expertise in ad technologies; Ad serving , DSP’s & social platforms in particular
  • Assist in the activation and delivery of programmatic RTB display & video campaigns across multiple platforms (desktop, mobile, tablet)
  • Work closely with other teams in the business; including Business Insight and Analytics team to develop a strong understanding of our audience segmentation strategy and identify opportunities to grow and enhance the digital channels
  • Adopt and support the team in a continual ‘test and learn’ approach to all paid media activation
23

Performance Marketing Professional Resume Examples & Samples

  • 10+ years Campaign Marketing experience
  • Abundant Digital marketing experience
  • 3+ years People Management
  • 15+ years Campaign Marketing experience
  • 5+ years People Management
24

Performance Marketing Professional Resume Examples & Samples

  • Collaborate with the other members of The Weather Company WW marketing team on digital marketing activity (webinars, nurture programs, specific targeted email campaigns, social media and more) to develop and manage the overall digital strategy
  • Ensure the marketing objectives are fully aligned to the buyer’s digital journey
  • Create/own the overall digital presence in context of the portfolio and campaign strategy
  • Lead the UX/UI across the web architecture, design, development and implementation
  • Work both independently and when appropriate with Ogilvy/NEO to develop and execute Weather-related Paid Search strategy
  • Create landing pages and leveraging suitable assets, working with the Weather Content Marketing team
  • Ensure digital lead generation is well coordinated with campaign lead flow requirements for Weather LDRs. The current marketing automation at TWC is based on a Marketo / Salesforce.com environment
  • Conduct usability and A/B testing and leverage analytics to better target and retarget digital leads
  • Conduct a series of operational functions that include optimizing digital demand tactics, offer management, paid search, SEO, and amplifying social media presence
  • Ensure web pages are in compliance with IBM digital gold standards/blueprint and marketplace strategy
  • Provide regular reports to ensure full visibility on digital performance and to leverage ongoing data-driven web optimization
  • Minimum of 5 years’ experience in digital marketing
  • Demonstrated experience developing/delivering digital marketing programs
  • Experience with web, social and digital analytics; note: Weather uses an open source CMS, Hootsuite, Google Webmaster/SEO, and Google Analytics
  • Strong orientation toward teamwork; thrives in collaborative work environment
  • None
25

Digital Performance Marketing Analyst Resume Examples & Samples

  • Manage and disseminate LOB campaign reporting for measuring the performance of all digital performance campaigns and update key stakeholders with progress on our acquisition efforts
  • Design and build reporting SAS-based dashboards for WM & Insurance campaigns
  • Analyze and interpret campaign results data and provide ongoing insights and recommendations to improve results
  • Oversee the Digital Marketing agency budget, ensuring invoices are reconciled against media spend reports, creative production quotes, and ensuring agency partners invoices are paid on a timely basis
  • Provide Double Click support (setting up new profiles, creating reports, generating flood light tags, general DC platform questions) for all external partners and any internal departments
  • Assist in the campaign planning process to develop campaign response/sales forecast and assumptions
  • Collaborate with eBusiness team to optimize our key landing pages for conversion through usability testing and A/B testing
  • Collaborate with digital acquisition and eBusiness teams to build and design a database to track prospect journeys (from Impression to Sale)
  • Respond to and deliver on ad-hoc requests for customized campaign reports
  • Stay current with new advances and trends in the digital space, the competitive landscape, and marketing analytics
  • Maintain a holistic view of Marketing and regularly contribute to other department initiatives and programs
  • Exceptional analytic skills in a database marketing environment
  • Marketing Data Analysis in either Financial Services and/or B2C Environment
  • Working knowledge of SAS
  • Proficiency in statistics is an advantage
  • Experience with or knowledge of Double Click ad server (DCM), DBM, Adobe Analytics (Site Catalyst) , Adobe Test and Target, would be an asset
  • Experience with Search, Display acquisition/direct response campaign analytics would be an asset
  • Excellent computer skills
  • High level of proficiency with MS Office suite (Excel, Word, PowerPoint)
  • Strong interpersonal skills, attentional to detail and ability to be adaptable to changing environment in order to produce results
  • Take ownership or tasks and drives projects through to completion
  • Reliable self-starter with attention to detail and passion for quality
  • Strong interpersonal, problem-solving and decision-making skills
  • Able to work under pressure while managing workloads effectively
  • Willingness to multi-task and be flexible to take on varied responsibilities
  • 1-2 years of relevant work experience
  • Experience in Business, Financial industry or eCommerce would be an asset
26

Manager Performance Marketing Asset Management Resume Examples & Samples

  • Quarterly production and creation of fact sheets, performance grids and brochures
  • Help to develop and manage efficient processes which streamline the design and production of quarterly updates and develop automated processes for updating data and information from centrally managed master files
  • Report to Sr. Marketing Manager and collaborate with product managers, performance analytics, compliance, marketing associates, production associates and 3rd party vendors
  • Bachelors degree or equivalent
  • Strong project management skills with demonstrated ability to manage multiple priorities and deadlines
  • Proven ability to work with cross-functional teams
  • Financial Services experience strongly preferred
27

Performance Marketing Professional Resume Examples & Samples

  • Marketing experience ( any functional area - 1 year)
  • Knowledge of analytics and reporting tools ( 1 year)
  • Demonstrated teamwork, ability to work as a part of a cross-functional team (1 year)
  • Project Management ( 1 year)
  • Project Management Certification ( 1 year)
  • Campaign Planning ( 2 years)
  • Paid Media or digital marketing ( 1 year)
28

Hurley Performance Marketing Specialist Resume Examples & Samples

  • Support marketing manager in executing against the strategic road map, delivering campaigns and projects on time with a high quality
  • Drive revenue, achieve targeted ROI and maintain positive KPI trends with the external agencies
  • Report on a weekly, monthly and quarterly basis about performance vs budget
  • Ensure data accuracy and alignment between Hurley and agencies
  • Evaluate and understand what is driving the business, partner with the analytics team and share insights with the wider marketing team on a set cadence
  • Manage the campaigning process from Hurley to the external agencies from start to finish to ensure maximal coverage in search engines and optimized onsite experience
  • Partner with internal teams on launches, tech updates or brand campaigns to ensure search is part of the business plans
  • Provide input to business reports, presentations or discussions on performance marketing
  • Identify new opportunities with help of data and analyses for efficiencies and growth. Partner with internal stakeholders and external agencies to execute
  • Assist in the execution of the territory and category offense, through the digital marketing “playbooks”
  • Communicate and align with performance marketing teams at Nike Europe and Hurley Global on best practices and learnings
  • Adapt global marketing campaigns and localize / translate them to geo specific needs
  • Manage and uphold the premium standards of the Hurley Brand
  • Complete 3-4 year university degree in related area including Business, Analytics, Marketing, Economics, IT or Engineering
  • 2+ years professional experience, in a dedicated digital marketing or analytics role
  • Excellent team and people management skills
  • Excellent knowledge and prior accountability in at least two of the following areas: Search, Social, Online (Display) Media, Email, affiliates, eCommerce Analytics
  • Outstanding project management and organizational skills, plus strong analytical mindset, an eye for details and creative problem-solving abilities. Excellent understanding of ecommerce performance metrics
  • Industry Expertise: Strong understanding of digital marketing in an e-commerce and multi-channel setting. Understanding of evolving consumer communications environment and digital landscape
  • Communication: Excellent written and verbal English communication skills, including presentations on complex business issues. Ability to create strong relationships with co-workers across functions and geographies and leverage both internal and external resources
  • Ability to juggle multiple projects, prioritize appropriately and meet deadlines
  • Passion for the Hurley brand, sport, athletes, and Hurley products
29

Principal, Performance Marketing Resume Examples & Samples

  • Lead and own financial responsibility for the performance marketing organization
  • Identify and win new client engagements in the public and private sectors
  • 14 years of experience in marketing or management consulting
  • Demonstrated leadership role in the design, implementation, management, and financial review of complex, large-scale communications campaigns and programs for commercial & government clients
  • Experience in Federal agencies and public sector communications
  • Experience managing, writing, and winning large-scale marketing proposals
  • Proven success in constructing integrated digital, social, web, mobile, public relations, and branded journalism systems
  • Experience working collaboratively with a creative department to conceive, create, and deliver outstanding creative marketing products
  • Familiarity with government proposals and procurement
  • Exceptional verbal, interpersonal and written communication skills
  • Employment of research-based frameworks and models for marketing
  • Strong analytical, problem-solving and decision making capabilities
30

Performance Marketing Professional Resume Examples & Samples

  • Defines and leads the overall program strategy which supports the Category business strategy/objectives and integrates the right mix of Demand Generation,Thought Leadership, Relationship Marketing, and Communications
  • Oversee execution of inbound and outbound campaign elements with a focus on digital and social media marketing
  • Defines the strategies to collaborate with marketing discipline peers (Portfolio, MCO, MDI, ER, Comms, Brand and Advertising) to ensure that messages are well coordinated and timed in the marketplace
  • Reviews results in Event Solution Tool (EST), Campaign Performance Dashboard and other reporting tools
  • Defines the strategies used to create a plan that encompasses a 360-degree execution plan leveraging the value propositions and buying agendas created by Portfolio Marketing
  • Leads and owns management of program budget to an expected ROI and achieve/exceed the program objectives
  • Ensures there is consistency in the Performance Marketing methods and techniques used in all approaches worldwide. Is an acknowledged expert in assigned Performance Marketing specialty (i.e., campaign creation, digital, social, events), tools and processes
  • Develops strategies and/or solutions and presents the recommendations for sales and marketing reviews at the WW or local level
31

Director, Performance Marketing Resume Examples & Samples

  • Minimum of 12-15 years of experience in performance marketing with demonstrable success
  • Hands-on experience of digital channels such as Display, Social, Search, Mobile, Affiliates and SEO
  • Strong analytical and troubleshooting skills with a passion for testing and optimising
  • Deep experience working to performance marketing metrics such as CPA, CPC, CPM and LTV
  • Ability to set goals and execute under tight deadlines
  • Experience in/around a start-up or mobile culture a plus - i.e. you can adapt to quick changes within both the company and mobile industry
  • An understanding of the nuances of both the demand and supply side of a marketplace also a plus
32

Director, Digital Performance Marketing Resume Examples & Samples

  • Driving demand generation traffic to key digital properties, predominantly optus.com.au across the full range of products and services both in Consumer and Business audiences
  • Ownership of Digital Channel Marketing across Search, SEO and Affiliates
  • Determining key agency relationships and growing these and creating efficiencies
  • Executive Sponsorship of the Digital Personalisation Program capturing user intent and driving more customised and targeted messaging both onsite and offsite
  • Working with the Brand & Communications team to align Consideration activity with Demand Generation
  • Working with Digital Sales Director to ensure alignment of demand generation activity to sales targets
  • Working with the Head of Digital Service and & Communications to ensure appropriate cross-sell messaging to the existing customer base
  • Working with the Director of Delivery to align Go to Market Activity based on major projects
  • The role requires you to have an excellent understanding of the latest trends regarding Digital Marketing, so that Optus can plan to be at the forefront of the opportunity
  • You must also have strong influencing and negotiation skills, be analytical and a strong leader to create a high performing team culture
  • You’ll have substantial and demonstrable experience (10+ years) in a business to business operational environment
  • You have the right attitude. A genuine willingness to learn & to be part of a true team environment, a desire to deliver results & a customer first attitude
  • You have an excellent understanding of the latest trends regarding Digital Experience so that Optus can plan to be at the forefront of the opportunity
  • You have strong influencing and negotiation skills, you’re analytical and a strong leader to create a high performing team culture
  • Impeccable written and verbal communication skills
  • An expert level (10+ years) of experience leading Digital Design and Production teams
  • An expert level (10+ years) of experience in Human Centred Design practices
  • 10+ years’ experience in a business to business operational environment
33

Digital Performance Marketing Professional Resume Examples & Samples

  • At least 6 months experience in program management / leadership or consulting
  • At least 6 months experience in project management
  • At least 6 months experience working with agile methods
  • At least 1 year of experience in working on digital projects
  • At least 1 year of experience in high-level communications with internal and external senior leaders/stakeholders
  • At least 1 year of experience in communications with the ability to distill details for a given target audience or business objective
34

Digital & Performance Marketing Professional Resume Examples & Samples

  • Basic knowledge of social media and building communities
  • Basic knowledge of developing strategic marketing campaigns
  • Basic understanding of various aspects of the marketing funnel and end-to-end demand generation including market segmentation, digital marketing and web behavior, content and offer optimization, response capture and optimization, and cross-sell
  • Basic understanding of business to business buying process and lead progression through digital platforms
  • Experience working with data and/or quantitative analysis
  • Experience managing relationships with business stakeholders, collecting input/requirements, communicating plans/status and collaborating across functional teams
  • Experience working with data & analytic tools, including query tools, advanced analysis tools, data visualization tools
  • Experience managing projects
35

Digital Performance Marketing Professional Resume Examples & Samples

  • Incorporate the IBM Essential Event Experience in all event marketing activities
  • Develop events surrounded by digital and social touchpoints
  • Establish event attendance drive to and follow up plans for all attendees
  • Implement capture of attendee behavior at events and utilize the insights gained
  • Measure and analyze performance of each event as part of an end-to-end campaign
  • Basic knowledge of event marketing
36

Performance Marketing Professional Resume Examples & Samples

  • Marketing or Marketing enablement experience - 3 years
  • Knowledge of GTS offerings - 2 years
  • Experience in working with GTS Sales teams - 2 Years
  • Knowledge of using social and digital tools in a lead creation environment 2 years
  • Response and Lead Management - 1 year
  • Performance Marketing, Campaign Management experience - 2 years
  • Knowledge of IBM MarketPlace or Digial Sales channel - 2 year
  • Experience with Gravitant or Hybrid Cloud / Public Cloud / Softlayer offerings , Understanding of Managed Services, On Premise support, and Hybrid offerings
37

Performance Marketing Professional Resume Examples & Samples

  • Experience building end-to-end demand generation marketing campaigns for B2B audiences
  • Digital and social marketing skills
  • Demonstrated analytics skills with a knowledge of various campaign testing methodologies
  • Demonstrated teamwork, project management, and communications skills with high attention to detail
  • Ability to work across different time zones
  • 3 years or more executing digital marketing campaigns
  • “can do” attitude
  • Multi-tasking skills in a fast paced environment
38

Performance Marketing & Ad Ops Specialist Resume Examples & Samples

  • Manage campaigns to retarget & acquire customers, as well as creation of new performance campaigns to drive traffic & sales
  • Analyse performance, purchasing patterns and website traffic to understand the detailed performance and effectiveness of each campaign. Manage all weekly campaign optimizations to achieve efficiency & scale
  • You will support our efforts in Pay Per Click Advertising, Real Time Bidding, Facebook Advertising, Mobile advertising & Exchange buys, as well as maintaining current activities
  • Part of the role involves supporting the performance marketing team in other channels such as PPC and affiliates
  • Assist with all other marketing projects as necessary
39

Head of Performance Marketing Resume Examples & Samples

  • Manage Amazon China’s consumer marketing budget for all paid channels with a targeted E%O
  • Develop new customer acquisition and traffic generation strategy that accelerates the execution of our International brand strategy in China
  • Review and iterate our existing affiliate programs to adapt to our International brand strategy
  • Design and launch innovative customer acquisition programs with existing and new channel partners
  • Work with technology platform teams in Seattle to implement in China as much as possible all performance-based automated marketing programs such as SEM & SEO
  • Coach and develop a strong performance marketing team with ownership in diverse disciplines
  • 15+ years of career achievement in marketing or business development (demonstrated financial results and impact)
  • 5+ years of experience in digital marketing or online advertising business, preferably in performance-driven marketing discipline
  • Entrepreneurship, able to articulate new ideas and influence others to gain support
  • Strong learning agility, comfortable dealing with fast paced environments
  • Self-starter, problem-solver with attention to details
  • Good written & spoken English
  • Fun to work with!
  • Experience in MNC
40

Performance Marketing Professional Resume Examples & Samples

  • Developing content and curate
  • Indepth knowledge of Agency operations- understand how to engage and manage digital and/or event agencies and demonstrate effective management of Agency contribution in campaign and tactic development
  • Develop a statement of work (SOW) that reflects IBM's business needs and priorities and supports the 'digital first' approach
  • 5years experience in campaign management for a Global Organization
41

Head of Growth & Performance Marketing Resume Examples & Samples

  • A BA or BS in marketing, economics, applied statistics or other quantitative field is required (MA or MBA preferred!)
  • 10 (or more!) years of experience in progressive acquisition/marketing roles
  • Experience managing multi-million dollar direct response marketing budgets across all platforms and all device types
  • Recent experience with hands-on development and optimization of large-scale online acquisition campaigns (i.e. not agency managed)
  • Proven experience developing and scaling new digital programs, as well as monitoring and refining existing programs to meet the company’s objectives, strategies, and forecasts
  • A track record building and leading a large team that drives efficient growth
  • Demonstrable expertise in search engine marketing, search engine optimization, social media, and digital advertising
  • Experience with lead generation/acquisition and digital campaign management
  • The ability to establish credibility through vision, thought leadership, technical expertise and implementation
42

Senior Performance Marketing Executive Resume Examples & Samples

  • Create and manage advertising campaigns using DBM, Facebook, Google AdWords
  • Monitor Performance against objectives, using a range of different technologies
  • Understand and apply optimization levers across inventory, technology, and data
  • Base all decisions on empirical data using appropriate analytical techniques
  • Ability to track performance results, analyzing monthly tests in order to generate and execute solutions
  • Campaign reporting and budget management
  • Bachelor’s degree in Computer Science, Business or Marketing preferred
  • 2-3 years’ experience in Digital Marketing
  • Evidence of technical comfort and intermediate understanding of internet functionality
  • Number comfort, evidence of data-driven decision making and analysis
  • Experience with DBM, DS, AdWords, Facebook Ad Manager and other digital platforms preferred
  • Strong knowledge of tag management and campaign setup within online ad delivery systems
  • Analytical experience - evidence of having approached problems from a mathematical perspective and working through to a solution in a logical way
  • Evident ability to manage communication flows across teams
  • English and Arabic essential
43

Kindle Performance Marketing Specialist Resume Examples & Samples

  • 3+ years of performance marketing experience with a track record of launching successful performance programs
  • Expertise in two or more of the marketing channels: (affiliates, display, sponsored links/paid search, paid social media)
  • Proficiency in marketing and web metrics, including hands-on data analysis
  • Ability to work with marketing automation tools to develop and execute paid marketing campaigns
  • Results-oriented problem-solver, strong analytic skills and team player
  • International experience
  • Comfortable with entrepreneurial environments
  • SQL, Programming and Excel VBA
44

Head of Performance Marketing Resume Examples & Samples

  • Work closely with Game Studio and functional marketing leads to develop and execute integrated data driven retention and acquisition-based marketing plans
  • Mentor and lead a team of Player Acquisition and CRM specialists guiding AGS’s paid media spending, email and CRM programs
  • Lead design on AGS’s machine learning based tools to efficiently acquire players
  • Analyze performance of all marketing programs (including ad spend) to identify the best opportunities for optimization, and regularly iterate to maximize performance
  • Work with data engineers and product managers to create lasting reports and models that support all stages of a data-driven business, from tracking to prediction models to business delivery
  • Decide which data is best to track and work with Product and Engineering to implement your vision
  • Work with the team to research, design and implement new metrics and integrated analytic models that keep our performance marketing business on the cutting edge
  • Be a “marketing ambassador” between the central marketing teams and game teams. Ensure goals and incentives are aligned across all teams – focusing on the biggest opportunities for Amazon Game Studios
  • 5+ years of experience in online consumer marketing with a heavy focus on quantitative analysis
  • Exceptional analytical and quantitative modeling skills
  • Solid understanding of online advertising platforms &related metrics
  • Experience with cutting-edge email design, production, scheduling, and metrics is a plus
  • Experience with multivariate testing
  • 2-3 years’ experience in management and mentorship
  • Experience – and desire – to do both strategic marketing and daily execution and optimization
  • A strong track record of success and results at previous companies
  • Previous start-up, games and/or social media experience is a strong plus
  • Ability to operate at an extremely fast pace
45

Director of Performance Marketing Resume Examples & Samples

  • You have introduced and encouraged usage of testing tools (such as Optimizely) in digital campaigns and know how to track the success of digital campaign experiments
  • You are comfortable with regularly evaluating and coordinating with technology vendors to ensure the team has the right tools in order to do their jobs
  • You stay up to date with latest trends in the marketing technology space that assist with campaign tracking, optimization and attribution and research/recommend technologies as appropriate
  • Advanced proficiency with Sitecore, Google Analytics or comparable Web Analytics platforms
  • Familiarity with digital advertising tools & platforms, including (Facebook Audience Builder/Ads, Twitter Ads, LinkedIn Ads, Adroll, AdWords, or similar)
  • Working knowledge of the holistic digital landscape: video, audio, paid search, conversion optimization and marketing analytics
  • Master’s degree in Marketing or related field (or equivalent years of experience in lieu of degree)
  • 12+ years’ experience across web and performance marketing disciplines
  • You have opinions on marketing attribution and are not afraid to share them
  • You have had experience working with web sites built on the Sitecore platform
  • You have worked with CRM’s other than Salesforce.com, including Microsoft Dynamics
46

Dir-performance Marketing Resume Examples & Samples

  • Lead and develop a diverse team of talented professionals
  • Cultivate external strategic partnerships to monetize performance marketing capabilities
  • Develop end-to-end product strategies that generate profitable and scalable business opportunities
  • Lead product launches and delivery with partners including marketing and customer operations
  • Deep understanding of advertising product commercialization or advertising consulting experience
  • Capable of managing a high performing team across a wide range of responsibilities
  • Experience managing external partnerships
  • Experience driving large scale projects and managing cross functional stakeholders
  • Excellent relationship management, critical thinking, and communication skills
  • Bachelor's degree required with 3+ years relevant professional experience
  • MBA or advanced degree strongly preferred
47

Assistant Manager, Performance Marketing Resume Examples & Samples

  • Help manage online acquisition marketing budget and optimize across channels to maximize revenue and hit ROI targets for loft.com and louandgrey.com
  • Maintain and enhance reporting processes
  • Establish technology and resources necessary for campaign execution in partnership with Web Operations & Product team, including but not limited to product feed management and development, site tagging, reporting, etc
  • Ensure all agencies supply key weekly deliverables, including reporting and analysis on all tactics implemented
  • Develop and maintain relationships with key external partners across all marketing channels – function as the point of contact, lead weekly check-in calls, ensure we are live across all channels with correct message and creative
  • Guide and implement the promotional and creative strategy for online marketing programs: Develop innovative marketing angles to support traffic and revenue goals for site/email/store marketing efforts
  • Act as a strategic partner to brand marketing teams for all digital initiatives. Help develop strategies for key product/campaign launches, media buying and planning, creative services, campaign execution, optimization and reporting
48

Director, Global Performance Marketing Resume Examples & Samples

  • Own KPI definition, framework and benchmark identification
  • Ensure timely set-up and configuration of the global analytics platform
  • Own KPI reporting across markets / products
  • Setting up the tag-management of the global analytics platform
  • Train local users on report generation and self-service on analytics
  • Create actionable performance reports & forecasts so digital teams can optimize performance and senior leaders can identify campaign/channel performance at a glance
  • Set expectations around analytics deployments
  • Liaise with Tech team on initial set-up and then future implementations of Analytics changes to drive performance marketing
  • Influences content audit and strategy
  • Recommends & evaluates tools we could be using to improve our insight
  • Proven digital analytics experience
  • Experience of supporting performance marketing teams
  • In-depth experience with website analytics tools (e.g., Google Analytics, Adobe Analytics, Salesforce Marketing Could.)
  • Track record of turning data into actionable insights, that in turn drive business value
  • Up-to-date with the latest trends and best practices in digital analytics
  • Expert knowledge of Paid Media: Programmatic, Facebook, Twitter, LinkedIn etc
  • Good knowledge of digital advertising platforms: Adwords, Bing Ads, DoubleClick, etc
  • Data Visualization & Dashboard skills
  • Social Listening experience is a bonus – Sysomos, Netbase, etc
  • Confident presenter and trainer able to command attention and interest and share discipline expertise including the ability to boil down a complex concept to key visuals that tell a compelling and accurate story
  • Strong relationship builder with an ability to build networks
  • Powerful interpersonal skills with an ability to influence
  • Global mindset
  • Personification of the Pearson values
49

Director, Global Performance Marketing Resume Examples & Samples

  • Develop and socialize a global media strategy, with collaboration from Country media leads
  • Coordinate paid media programs across each Country team media lead
  • Identify suppliers and vendors with whom Pearson can leverage global media investment and construct appropriate deals and relationships to extract that value
  • Advise and establish most appropriate resource deployment (e.g. local vs. regional, in-house vs. outsourced.)
  • Establish community of experts who regularly share and discuss the discipline
  • Be accountable for the ongoing improvement in global paid media performance
  • Establish KPIs and benchmarks against which global paid media performance is tracked and reported
  • Recommend appropriate technology to ensure Countries are powered with the most appropriate tools e.g. programmatic stacks
  • Recommend tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid media campaigns
  • Act upon website analytics related to paid media initiatives and campaigns
  • Recommend best practice in areas such as campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
  • Recommend best practice in optimization of landing pages
  • Proven media planning and buying experience across digital channels (SEO, SEM, Display, Programmatic, Email, Affiliates.)
  • Proven experience in paid social media
  • Comprehensive understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools (e.g., Google Analytics, Adobe Analytics, Omniture, WebTrends.)
  • In-depth understanding of modern media technology inc. programmatic
  • Up-to-date with the latest trends and best practices in paid media
  • Confident presenter and trainer able to command attention and interest and share discipline expertise
50

Director, Global Performance Marketing Resume Examples & Samples

  • Develop and socialize a global demand generation & eCRM strategy, with collaboration from Country eCRM leads
  • Understands the role of eCRM within overall marketing mix, and how to leverage the various paid media channels, as well as marketing automation to move prospects through the sales funnel
  • Coordinate eCRM programs across each Country team eCRM/demand generation lead
  • Advise and establish most appropriate resource deployment (e.g. local vs. regional, in-house vs. outsourced) and external suppliers required to improve eCRM/demand generation
  • Be accountable for the ongoing improvement in global eCRM/demand generation performance
  • Establish KPIs and benchmarks against which global eCRM/demand generation performance is tracked and reported
  • Recommend appropriate technology to ensure Countries are powered with the most appropriate tools e.g. Marketing Automation such as Pardot
  • Recommend tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in eCRM/demand generation campaigns
  • Track, report, and analyze website analytics related to eCRM/demand generation initiatives and campaigns
  • Recommend best practice in optimization of eCRM/demand generation creative and landing pages
  • Recommend best practice for list acquisition, list management etc
  • Work with the development team to ensure eCRM/demand generation best practices are properly implemented on newly developed code
  • Work with Creative Services teams to ensure eCRM best practice are being embraced and executed
  • Work with Media teams to ensure prospects are reached with the right message, at the right team, with the right channel, as the right cost
  • Proven eCRM/demand generation experience
  • Experience with eCRM tools (e.g., Pardot.)
  • Up-to-date with the latest trends and best practices in eCRM
51

Online Performance Marketing Resume Examples & Samples

  • Maintain Social Paid team high standard of performance for both on Web and App ads
  • Develop strategies for cutting-edge marketing channels and lead Automation projects
  • Manage projects autonomously and coordinate with multiple internal and external other teams
  • Run retargeting and prospecting advertising on Facebook and Instagram, optimize key performance indicators toward clear targets. Manage advertising budgets for Lazada in 6 countries (Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam)
  • Analyze channel performance in order to get best practices and drive recommendations
  • Work closely with Facebook account managers and third-party marketing partners
  • Collaborate with Mobile and other Display Marketing teams to build a consistent strategy aligned with key strategic pillars of the company
  • Communicate on a daily basis with local marketing teams including CMOs and Head of Online Marketing
  • Bring the channel to the next level by testing new products and features and build Display marketing strategy
  • Audit work processes and workflows to maximize efficiency
  • 3-4 years work experience required
  • Highly analytical and data-driven
  • Structured and strong solving-problem skills
  • Advanced level of Excel
  • Hard-worker and detailed oriented
  • Takes ownership and has leadership abilities
  • Excellent project manager, eager to take on challenges
  • Able to work both independently and within a team
52

Performance Marketing Specialist Resume Examples & Samples

  • Day-to- day management of large-scale paid campaigns in Google, YouTube and
  • Facebook including campaign planning, execution, budget management,
  • Performance analysis and campaign optimization
  • Management of re-marketing & re-engagement campaigns for site & app
  • Support the team in delivering business commitments to shifting to mobile and adopting the mobile-first playbook
  • Drive continued optimization of paid search campaigns through ad copy testing, quality score improvement and keyword expansion
  • Work with external agency partners and internal marketing management teams to develop successful acquisition and retention strategies and actions plans based on scope, targets and budget
  • Lead conversion rate optimization (CRO) projects and A/B testing for the lead paths that you own
  • Stay current on Mobile and SEM strategies, best practices, competitive landscape and keyword ecosystem
  • 5-7 years of experience managing mobile-first large-scale paid marketing campaigns
  • Experience with Google & Mobile App Analytics
  • Experience being involved in CRO projects and A/B testing
  • Highly attentive to detail, strong problem-solving skills, an analytical mind-set and superior initiative
  • Advanced Microsoft Excel skills: Pivot tables, charts, and advanced functions
  • Genuine passion for online marketing & paid search in particular
  • Bachelor’s degree required or equivalent experience; quantitative/business field (marketing, math, statistics, economics, business administration, etc.) a plus
53

Performance Marketing Professional Resume Examples & Samples

  • 4+ years of experience in IBM Pipeline Management processes
  • 4+ years of experience in Advanced understanding of Marketing and Sales Funnel and CRM systems
  • 2+ years of experience in Knowledge of digital marketing process and paid media metrics
  • 4 + years of experience in High aptitude in pattern recogintion
  • 4 years of experience with Excel and pivot tables
  • 2 years of experience with SQL - understanding of data structures and data sources
  • 2 years of experience in Web Analytics - exposure to Web analytics tools Core Metrics
  • Proficient in IBM tools: DPD, CPD, Sunrise, MPW, IDA, Operational Reporting, Audience Targeting, LTO
54

Performance Marketing Professional Resume Examples & Samples

  • Work effectively individually, with Bluewolf team members, and customer team members toward customer satisfaction and success
  • Take direction from project team members and immediate supervisor, but take initiative and shows leadership when appropriate
  • Exercise independent judgment on client engagements
  • Demonstrate the ability to perform Salesforce.com administration / configuration / data migration / integration duties as directed
  • Effectively facilitate meetings and demonstrate brainstorming / consensus building skills
  • Participate in Bluewolf sales initiatives
  • At least 1 year of consulting experience
  • At least 2 years experience Salesforce.com or similar CRM
  • At least 2 years experience reviewing, analyzing and evaluating business systems, models, requirements and user needs
  • At least 2 years experience with process improvement/redesign
  • Able to discuss the benefits of a Software as a Service Model
  • At least 2 years experience with agile methodology
  • At least 2 years of professional experience with project management experience
  • At least 2 years experience with sales, sales operations or customer support
  • At least 2 years experience selling Salesforce.com, sales operations and high level business acumen
  • At least 2 year experience with sales force automation technologies and/or the Force.com platform
  • At least 2 years experience leading and facilitate meetings and demonstrate consensus-building skills
  • At least 5 years of professional experience with project management experience
  • At least 5 years experience with sales, sales operations or customer support
  • At least 5 years experience selling Salesforce.com, sales operations and high level business acumen
  • At least 5 years experience with sales force automation technologies and/or the Force.com platform
  • At least 5 years experience leading and facilitate meetings and demonstrate consensus-building skills
55

Director of Performance Marketing Resume Examples & Samples

  • Leadership: Set the strategic direction for our largest consumer product, develop and drive a product roadmap in partnership with other Nike business stakeholders
  • Management: Lead multiple product pods, each composed of multidisciplinary teams, with direct management over multiple product managers at all levels
  • Product lifecycle management: Manage the end-to-end lifecycle of complex products from conception to product/market fit and growth
  • Product strategy and vision: Create and effectively champion a data-driven and market-informed product vision and strategy
  • Product roadmap definition: Develop a product feature and release roadmap based on in-depth data analysis, a clear understanding of consumer needs
  • Prioritization: Effectively design project plans based on priorities, set clear/measurable objectives and deploy team resources appropriately to achieve business goals
  • Product Specifications: Write and consult on product specifications, manage design challenges and execute agile product delivery
  • Analytics and Experimentation: Develop and measure product KPIs, derive key insights, and devise and execute experiments and multivariate tests to find product solutions
  • Collaborate with Engineering, Design and Program Mgmt leaders throughout completion of milestones and partner with brand marketing and central research/analytics teams throughout the product’s lifecycle
  • Minimum of 5-7 years of experience in product management; consumer mobile or web product experience required Demonstrated ability to lead high performance, cross-functional teams
  • Exceptional data analysis skills
  • Ability to create product deliverables such as wireframes, prototypes, and requirements specifications; experience with
  • Experience managing live mobile app or web experiences with multivariate testing preferred, but not required Experience managing priorities with third party vendors and key partners
  • Outstanding written/oral, organizational, analytical skills, and attention to detail
  • Ability to provide clear direction, set measurable goals and give insight on industry trends
  • Strong project management skills and ability to present work to executive stakeholders
  • Strong passion for creating engaging, compelling fitness and sports user experiences
  • Previous start-up, social networking and/or software consulting experience a strong plus
  • BA/BS degree required, MBA preferred
56

Head of Performance Marketing Products Resume Examples & Samples

  • Manage product owners focused on building Farfetch’s marketing products. Mentor team members to improve their skills as product managers. Build a strong, cohesive, highly effective team
  • Lead the development of new products, features and enhancements across Farfetch marketing product portfolio
  • Drive product prioritization and product management methodology for the business working with key stakeholders. Work effectively and enthusiastically across multiple departments to accomplish goals
  • Ensure that our digital marketing and consumer product teams are able to use first and third party data to improve the quality and efficacy of campaigns and on site experiences
  • Foster a fast-paced culture of data-driven, iterative product development focused on formulating and testing hypotheses. Work with the engineering and design teams to manage timelines and frequent product iterations
  • Establish strong, productive and collaborative internal relationships with business leaders, engineering leaders and organization executives
  • Evangelize digital marketing best practices across the product development organization
  • Be a passionate advocate for our products and possess the strongest communication and presentation skills. Clearly articulate product strategy to a wide range of people, internal and external
  • Degree in Computer Science or related field
  • 8+ years of digital product management experience, largely focused on online marketing. Ability to formulate a product vision and roadmap based on stakeholder needs and business strategy
  • 5+ years of experience managing teams and developing the skills of employees and other team members
  • Deep understanding and/or passion for marketing automation and the digital marketing technology stack
  • Strong track record of building and launching successful ecommerce products that have reached scale
  • Deep understanding of digital marketing technologies and best practices
  • Passion for ecommerce products, digital marketing and following the customer journey
  • Ability to collaborate cross-functionally and build relationships with the different players of the business easily
  • Analytical skills to break down and solve complex problems
  • Excellent communication skills, including the ability to present effectively to large groups
  • Strong technical background and deep familiarity with agile development
57

Performance Marketing Professional Resume Examples & Samples

  • 3+ years of experience in analytics consulting
  • 3+ years of experience with data analysis and modeling packages such as SAS, SPSS, R
  • 1+ years of experience with database extraction and manipulating of large datasets
  • 1+ years of experience with executive level presentation of analytic outputs and results and recommendations
  • Degree in a quantitative discipline, such as Statistics, Applied Mathematics, Econometrics, Operations Research, or Analytical/Quantitative Methods
  • 2+ years of experience in analyzing web data behaviors
  • 2+ years of experience with paid media/programmatic
  • 2+ years experience with digital analytics
58

Senior Analyst, Performance Marketing Resume Examples & Samples

  • For the business segments noted, reviews all data across real-time channels to understand performance, make optimization and targeting recommendations. Real-time channels include; Search (paid/organic, youtube and onsite), display advertising (paid performance), Onsite advertising, Onsite content, Social Platforms, Affiliate and new channels/platforms (as opportunities arise)
  • Providing budget analysis to optimize KPI's across real-time channels and businesses to maximize ROI of each marketing dollar spent, leveraging owned media, targeting and other tactics to drive efficiencies
  • Working with marketing analytics and targeted marketing teams to size audience opportunities for targeting in real-time channels to optimize always-on digital content/creative/messaging to enable a continuous experience for customers on each visit and across all real-time channels
  • Provide analysis that supports sizing of opportunities for improved conversions/KPI's
  • Supports the team with commentary for reports and ongoing adhoc analysis of opportunities and issues identified in performance reports
  • Supports the team with access and education of reporting and data, aiding the team and stakeholders to understand real-time marketing metrics
  • Responsible for leading teams and agencies with quarterly forecasts, monthly results and annual plans/targets
  • Support benchmarking to understand the performance of the portfolio across industry, business segments, channels and time
  • Provide analysis of industry trends and the competitive landscape, providing thought leadership and direction to ensure real-time campaigns are best-in-class and industry leading for the supported businesses
59

Senior Manager Performance Marketing Resume Examples & Samples

  • Support external strategic partnerships to monetize performance marketing and data products capabilities
  • Support development of business and product strategy, and the creation of profitable and scalable business
  • Drive new opportunities and manage existing relationships with partners and internal cross-functional team
  • Deep understanding of advertising product commercialization and/or advertising consulting experience
  • Strategy consulting experience is preferred
  • Strong business acumen; prior P&L management experience a plus
  • Experience driving large scale projects and managing cross-functional stakeholders
  • Experience developing business strategies, including revenue and financial models
  • Ability to work in a fast-paced environment and comfort handling ambiguity
  • Bachelors degree is required
  • MBA or advanced degree in related field is preferred
60

Senior VP, Performance Marketing Resume Examples & Samples

  • Achieving exemplary ROI for clients across digital activation disciplines
  • Be an internal subject matter expert across paid media channels, with an emphasis on paid search, paid social, display, inclusive of programmatic buying and SEO
  • Consult on the vetting and deployment of technology stacks, including DSP, Adserving and SEM platform contracts
  • Through hands-on leadership, ensure that the paid media team is deploying best-in-class strategy and execution of campaigns, aggressively testing to improve ROI and achieving desired results; put specifically, do award-winning work
  • Co-lead the development of proprietary agency tools and technology
  • Foster external partnerships in the Media and Technology space, and own said relationships
  • Manage large, complex multi-million dollar budgets and provide regular forecasting updates
  • Foster client relationships that promote partnership to achieve business goals
  • Actively represent Edelman externally through presence at events/conferences, as well as through strong positive relationships with the sales community
  • Recruit and onboard new talent as the practice expands and new client relationships are formed
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Senior Analyst Performance Marketing Resume Examples & Samples

  • Develop frameworks, tools and processes to ensure that analytical insights can be incorporated into all key decision making
  • Effectively share insights and analysis to marketing leadership to drive business decisions
  • Bachelor’s degree in a science or engineering field, or commensurate work experience
  • 2-3 years experience working with high-volume, high-frequency business data
  • Expertise with SQL databases – ideally Vertica, Redshift, and/or Hadoop
  • Familiarity with statistics, regression analysis, and causal analysis
  • Experience identifying and adapting to imperfect data
  • Experience with Python, R, or another scripting language
  • Experience visualizing data and creating reports
62

Senior Performance Marketing Specialist Resume Examples & Samples

  • Own the ANZ SEM strategy and be involved in all aspects of execution and optimization of performance marketing campaigns
  • Analyze conversion and revenue trends to proactively identify opportunities for revenue optimization by gathering insights from available data sources
  • Provide insights and analysis to the SEM Manager and Growth Marketing leadership team to support digital media strategy and spend decisions
  • Analyze HomeAway share of voice in key markets and benchmark it against our main competitors to inform strategic investment decision making
  • Help identifying opportunities for testing and optimization
  • Assist the Test & Learn initiative by coordinating execution with the Operations & Marketing Technology team, updating performance readouts, identifying winners and assisting with the global roll out
  • Minimum 4 years’ of experience in SEM and/or other performance marketing roles
  • Proven analytical and numerical aptitude: ability to analyze large sets of data and objectively derive budget and revenue optimization decisions
  • Hands-on experience of driving growth through SEM or other growth marketing channels
  • Familiarity with AdWords/Bing/Facebook and/or other display ad platforms would be advantageous
  • Strong communication skills with the ability to articulate performance metrics, challenges and opportunities to key stake holders
  • A collaborative approach and ability to interact with cross-functional teams including engineering, marketing and product
63

Performance Marketing Analyst Resume Examples & Samples

  • Develop consistent analytical framework, metrics and dashboards in holistically analyzing SEO, SEA, social, CRM, email and other performance marketing channels and provide actionable insights
  • Work closely with product analysts and other business analysts to ensure a holistic impact of marketing on Marktplaats business performance
  • Have concise and clear communication to relevant stakeholders on key insights and recommendations on our performance marketing investments.Qualifications
  • Academic degree in a quantitative field like mathematics, econometrics, statistics
  • Proven experience in working with large, multisource data sets and usage of analytics to drive business decisions
  • Advanced skills in marketing performance tools like Google Analytics, Adjust or Optimizely
  • Strong SQL and Excel skills. Experience with R, SAS, SPSS or similar is a plus
  • Proven skills to explain complicated analyses in an easy way to colleagues and management
  • Ability to work in an agile and flexible environment where change is part of the daily routine
  • The mindset and drive to go the extra mile when needed and celebrate success and learn from setbacks
  • Fluent in EnglishWhat do we offer?
  • A comprehensive field of responsibility in a dynamic cross-functional setting
  • A highly impactful role with good development opportunities
  • A hugely fun environment, with richly diverse international colleagues
64

Performance Marketing Specialist Resume Examples & Samples

  • 1-3 years of experience in digital/acquisition marketing and/or highly quantitative and measurable role
  • Experience with Adwords, Facebook Business, Doubleclick, and other advertising platforms a plus
  • Extremely high level of comfort working with and manipulating data to identify actionable insights
  • Highly proficient at Excel, basic knowledge of Tableau and SQL a plus
  • Superior attention to detail and strong organizational skills, including the ability to handle multiple tasks and meet deadlines
  • Excellent interpersonal skills, including verbal and written communication skills
  • Ability to work collaboratively and take feedback but also function autonomously with a willingness to “figure it out”
65

Analyst, Performance Marketing Resume Examples & Samples

  • 20% - Track, analyze and optimize performance media campaigns across a mix of clients and verticals [retail, lead gen, ecommerce]
  • 10% - Communicate with key partners driving volume to campaigns to optimize program performance
  • 10% - Provide detailed analysis of key performance metrics and program tracking techniques in order to increase overall performance efficiency and drive ROI for our clients
  • 5% - Provide technical support for specific new partner integrations and existing partner enhancements
  • 1-3 years’ directly related direct response media experience
  • Exceptional quantitative skills and aptitude including advanced Excel skills (pivot tables, charts, vlookup, sumifs)
  • An enthusiasm for learning on a fast-growing, thriving team
  • Exceptional analytical skills to measure the success and to expand upon that success
66

Senior Manager Performance Marketing & Analysis Resume Examples & Samples

  • Identify approach and key deliverables across marketing strategy & analysis offering to meet client marketing and business challenges
  • Assess client needs and requirements to ensure your team is adopting the appropriate approach to solve client challenges
  • Develop key insights and recommendations to drive marketing strategy and inform marketing channel investment
  • Develop customer segmentation strategy
  • Ensure data is presented in a format that is easily digested; data visualization
  • Use of web analytics to explain trends in data and campaign results
  • Identify best practices and recommendations from marketing assessment findings to help client address key business and marketing challenges
  • Develop short-term quick wins and roadmaps for activating marketing strategies
  • Analytics thought leadership
  • Identify optimal process efficiencies
  • Build relationships with senior client stakeholders
  • Business development; identify new project and client opportunities
  • Create and present findings to internal team (knowledge share) and clients
  • Run client workshops
  • Bachelor’s Degree in Economic, Engineering, Analytics or equivalent military experience
  • 12+ years analytics experience, 5+ years current years managing teams
  • Strong experience with Google Analytics, Adobe SiteCatalyst or similar, either implementation or analysis
  • Understanding or hands on experience with Tag Management Solutions
  • Understanding of the role of the data layer
  • Exposure or experience with A/B testing tools, SiteSpect, Adobe Target, Optimizely, etc
  • Exceptional attention-to-detail
  • Ability to manage projects from conception to completion
  • Passionate about turning data into actionable insights
  • Excellent quantitative skills and the ability to tell a story using data
  • Proven ability to perform in-depth analysis, compile and interpret results
  • Proven ability to create reporting dashboards
  • Experience with data visualization tools
  • Excel expert
  • Expertise in web analytics tracking implementation preferred
  • Expertise in one of SAS, R, SPSS preferred
67

Head of Performance Marketing Resume Examples & Samples

  • Lead overall Paid Search function including overall strategy, producing traffic generation goals and forecasts, setting the budget spend priorities, and measuring overall results against plan
  • Monitor and analyse performance overall against traffic, CPA and ROI goals and continually make and implement recommendations for optimisation and ongoing growth
  • Identify new optimisation tests and growth opportunities and areas for additional investment
  • Lead overall integrated campaign strategy and plans, outlining key marketing themes, messages, and offers and mediums for promotions throughout the year
  • Co-ordinating and communicate with marketing and ecommerce function as appropriate to ensure deliverables are being executed on and best practices and learnings are shared across various teams for continual improvement and optimisation
  • Planning, managing and executing local and global paid search programmes
  • Ensuring the best possible ROI and reporting back to the board
  • Working with internal teams to optimise customer journeys and online experience
  • Develop and implement the company's acquisitions strategy globally
  • In full control of the Paid Search budget making it a hugely successful channel
  • Degree/MBA qualified from Redbrick University
  • Leadership experience of Paid Search within an online company, with proven ability to deliver consistently strong measurable results
  • Strong experience and expertise in digital marketing, paid search and search engine optimisation
  • Experience in running a portfolio of traffic generation programs
  • Experience with working and developing Paid Search Bid tools (in house or 3rd party) and associated data modelling (attribution models, propensity models)
  • Experience working with Analytics platforms: Google, In house, Coremetrics, Omniture etc
  • Strong analytical and quantitative skills-must have both an interest and skill in analysing and making meaning out of data and translating that into actionable changes
  • A mindset of optimisation and testing. Must have track record and a strong approach to the job of constantly optimising various programs, testing new ways of executing and new traffic programmes and making decisions based on objective data to keep refining programs and investments
  • Strong campaign management orientation, identify new themes / topics, offers, and platforms to reach target market with those messages and offers
  • Creative, high energy, innovative, proactive, and resourceful
68

Performance Marketing Intern Resume Examples & Samples

  • Work with the team to help optimize performance marketing campaigns
  • Work inside media platforms such as Google, Facebook, Yahoo, TradeDesk, etc to review/optimize performance of campaigns
  • Work with the team to create updated ad copy/marketing targets to improve performance
  • Identify new partners & concepts to test based on market research
  • Build reports and analysis for team members
  • Strong excel skills a must – prior experience buying media in these platforms preferred
  • Initiatives
69

Performance Marketing Specialist Resume Examples & Samples

  • Support all ticketing portfolios, Primary, Resale, Platinum, Ticketweb and Universe with performance marketing
  • Help drive ticket sales through various performance marketing initiatives triggered at different stages of the event life cycle
  • Acquire a new audience via social network campaigns in an effort to maximise reach for clients
  • Look for new opportunities in the digital marketing space to help promote Ticketmaster events and products
  • Proactively manage and drive the annual budget process for digital and performance marketing related activity
  • Lead marketing effectiveness measurement and reporting across all channels and activity, utilising data and insights to continually learn and improve marketing activity and report in associated ROI back to the business
  • Lead, mentor and develop a highly skilled and professional marketing team by providing clear direction and support to team members to ensure successful delivery of strategy
  • Process pixel tracking tag requests and support
  • Demonstrable understanding of digital marketing, ad technology, data-driven online advertising
  • Track record in improving campaign effectiveness across paid search, online display ads and re-marketing
  • Strong problem-solving skills, with a proven ability to understand complex requirements
  • Ad technology, digital marketing, or web tech background
  • Proven experience with variety of eCommerce products such as Exact Target, Omniture and Google Analytics is required
  • Experience with Google AdWords, Facebook Business Manager
  • Advanced skills with Microsoft Excel, and PowerPoint
  • Experience in and working cross-functionally to accomplish business goals
  • Strong attention to detail and understanding of social sites
  • Excellent time management skills and ability to multi task and work under pressure
  • Ability to confidently present materials in an open internal forum
  • Analytical mind and proven problem solving ability
  • Strong use of initiative
70

Senior Performance Marketing, Grabhitch Resume Examples & Samples

  • Day to day management of user acquisition campaigns
  • Build out new campaigns based on learnings and opportunities for growth
  • Create and maintain daily spend and revenue actuals as well as forecasts
  • Work with creative to identify campaign elements essential for success
  • Assist marketing team with other key initiatives when necessary
  • 3+ years’ experience in Performance Marketing or Paid Acquisition
  • Ability to analyze campaign performance and understand how to turn insights into actionable plans
  • Strong knowledge of Offline and Online acquisitions channel
  • In depth knowledge of building user acquisitions campaign
  • A strong entrepreneurial mindset. You never hesitate to roll up your sleeves and tackle something hands-on, you persevere when others fall away, you get it done
  • Deep working history across both functional marketing teams and product teams
  • Advanced analytical and quantitative skills
  • Advanced Ms. Excel Skills
71

Performance Marketing Account Executive Resume Examples & Samples

  • 4 to 6 years digital ad sales experience as an individual contributor selling performances based advertising or similiar offering
  • Demonstrated ability to consistently close sales and generate revenues with DR stakeholders and top tier search agencies
  • Proven track record of high level negotiation and successful internal and external relationship management
  • Ability to interact with a broad set of businesses and presenting both over the phone and in person
  • Excellent written and verbal communication skills, strong attention to detail, and good follow-through
  • 7 to 10 years selling cost-per-click advertising (search engine marketing)
  • Ability to navigate data and leverage analytics to make decisions
  • Prior experience or certifications with other SEM programs
  • Experience growing a product to maturity through collaboration with Product teams
72

Performance Marketing Specialist Resume Examples & Samples

  • Own and execute multi-markets SEM strategies to maximize assigned KPIs
  • Design and analyze robust tests
  • Identify and execute opportunities for testing and optimization
  • Analyze data and identify actionable items and opportunities to support digital media strategy and spend decisions
  • Create and maintain Destination Management reports for performance channels; analyze performance and make recommendations for budget allocation and bidding adjustments for strategy origin/destination pairs
  • Minimum 2 years’ of experience in an analytical/quantitative role
  • Dedicated problem solver - able to dissect and analyse large amounts of data and produce actionable insight
  • Understanding of quantitative based marketing tools e.g. Google DoubleClick, Google Analytics, Tableau, etc, would be advantageous
  • Strong communication skills with the ability to articulate performance metrics, challenges and opportunities to key stakeholders
  • Familiarity with AdWords/Bing/Facebook and/or other marketing ad platforms would be advantageous
  • Understanding of operational processes for online digital marketing campaigns
73

Analyst, Performance Marketing Resume Examples & Samples

  • 25% - Prepare weekly reports for clients (internal & external) including communicating key metrics, goal attainment and opportunity identification
  • 25% - Create, implement, track, analyze and optimize education performance media campaigns
  • 20% - Provide technical support for specific new partner integrations and existing partner enhancements – work closely with our internal and partner ad operations teams to QA / implement tracking solutions across platforms and publishers
  • 15% - Communicate with key partners driving volume to campaigns to optimize program performance
74

Performance Marketing Executive Resume Examples & Samples

  • You will cultivate and source new online partnerships and business development opportunities to drive traffic and new customers within the global affiliate channel
  • You will manage, develop and optimise existing affiliate relationships in line with global best practices
  • You will take ownership of all mid and long-tail partnership management by developing and implementing a host of customised and compelling campaigns (email newsletters, blog posts, branding promotions and banners)
  • You will support the annual Farfetch promotional calendar with appropriate affiliate marketing activities in line with COS goals
  • You will coordinate communications to affiliate partners, working alongside the international teams and the design team to ensure smooth campaign launches
  • You will Monitor affiliate feeds & work closely with the technical team to improve processes
  • You will analyse all affiliate & partnerships activities to understand the detailed performance and effectiveness of each campaign
  • You will update reports and provide analysis around ROI, campaign performance, purchasing patterns and website traffic to optimise
  • You will assist with all other Performance Marketing projects as necessary
  • You have passion for ecommerce marketing and affiliates, with experience working in affiliate marketing
  • You have a proven track record of running successful & efficient affiliate campaigns
  • You have excellent analytic and problem solving skills with an intermediate/advanced knowledge of excel
  • You have excellent verbal and written communication skills
  • You are confident in Google Analytics, affiliate network interfaces & product feeds
  • You have a passion for building strong relationships
  • You have an interest for the wider ecommerce market and the knowledge of other online marketing channels and their interactions with affiliates
  • You are a flexible, approachable, can-do attitude
  • You are commercially focused and driven
  • You are able to work towards KPI’s and manage budgets
  • You are able to work to deadlines in a fast paced environment
75

VP, Performance Marketing Resume Examples & Samples

  • Deliver repeatable, sustainable and predictable marketing generated / influenced revenue in target regions/verticals and among target accounts
  • Build and manage revenue generation capabilities from top of funnel through to closed win
  • Collaborate with CMO to develop content strategy, editorial plan and calendar mapped to buyer persona and journeys
  • Build, manage and optimize OpenLink digital presence including website & social presence to
76

China Performance Marketing Specialist Resume Examples & Samples

  • Build, optimize and scale effective marketing campaigns for a diverse range of initiatives (e.g. revenue generation, user sign-ups, and strategic investment) across search networks in China, including Baidu, Qihoo, Sogou and Shenma
  • Take charge of China SEM accounts, managing daily operations with agencies and optimizing strategy on both web and app downloads
  • Stay abreast industry trends and identify traffic resources that best fit Airbnb products
  • Manage day-to-day communication with agencies and key partners (e.g. resolve issues, document challenges, create roadmaps, facilitate collaborative brainstorming sessions, etc.)
77

Performance Marketing Analyst Resume Examples & Samples

  • Establish KPI and measurement benchmarks for digital channel share growth for new customer acquisitions for all relevant consumer banking businesses with acceptable ROI on costs and P/L
  • Build relationships with internal stakeholders like decision management analysts, business units and agencies, and help build robust tracking and reporting of performance marketing channels on a real time basis
  • Embed Ad Tech tools necessary to work with big data across country site and other data that the bank holds; working with Data management platforms, optimization tools for media buying and content to enhance content and media planning strategy
  • Build tools, frameworks and in-depth analysis of acquisition across the consumer bank and showcase to all stakeholders for strategic decision making
  • Holds at least a bachelors degree
  • Strong Analytical skills are essential
  • Strong powerpoint and excel skills are essential
  • Keen understanding of digital marketing tools, terms and technologies
  • Ability to work with multiple stakeholders
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Head of Performance Marketing Resume Examples & Samples

  • Experience and well-rounded knowledge of all aspects of digital marketing with leadership and operational expertise. A bachelor's degree is required, and an advanced degree is preferred
  • 10 or more years of relevant online marketing experience working on: SEO, PPC & Display, Social Media Management, Email Marketing, and Content Marketing. Big plus if this experience is specifically for software marketing
  • Experience mentoring a talented and growing digital marketing team while establishing positive relationships with Product, Growth and Marketing leads
  • Strong knowledge and keen interest in trends and emerging channels. You will be expected to deliver fresh and creative thinking to how we use digital channels to inspire our audiences
  • Ability to partner with Analytics and FP&A in delivering measurement and learning frameworks across multiple business outcomes. You will find solutions and implement changes to ensure reporting, processes, expectations and insights are effectively delivered
  • Deep understanding of digital marketing technology, budget allocation, opportunity assessment, online tracking and reporting, and knowledge of customer journeys to develop ROI-based marketing programs
  • Experience building a productive, clear, and cohesive environment for cross-department collaboration. This includes establishing accountability streams, implementing scalable operational solutions and ensuring alignment of team processes with partners