Analyst, Marketing Resume Samples

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A Bergstrom
4397 Freddy Corner
+1 (555) 834 9702
4397 Freddy Corner
p +1 (555) 834 9702
Experience Experience
10/2015 present
Chicago, IL
Search Marketing Analyst
Chicago, IL
Search Marketing Analyst
10/2015 present
Chicago, IL
Search Marketing Analyst
10/2015 present
  • Work cross-functionally with other departments (engineering, business development, product development)
  • Develop and execute link building strategies, best practices and policies for internal team execution
  • Work proactively with multiple external agencies to make and implement recommendations for new and existing programs
  • Internal and external partner communication relative to landing page improvement suggestions, and email optimization to maximize campaign performance
  • Communicate to management the performance of SEM initiatives
  • Report & analyze on key performance indicators, and identify opportunities for improvement on a regular basis
  • Integrate search and digital marketing strategies to drive online marketing performance, including setting KPIs and achieving targets for maximum return
03/2010 04/2015
Chicago, IL
Analyst, Marketing
Chicago, IL
Analyst, Marketing
03/2010 04/2015
Chicago, IL
Analyst, Marketing
03/2010 04/2015
  • Manage and responds to research requests to assist with projects from marketing, business development and sales teams
  • Create, execute and consolidate Voice of Sales
  • Main liaison with current market research providers and helps manage the relationships by evaluating new product solutions and future renewal processes
  • Provides in-depth analysis (market, economic trends, etc.) to support long-range business planning and new product development initiatives
  • Promotional Materials development (adjustment, development, translations coordination, approval, printing , distribution, SOP compliance and BOX upload)
  • Ensures accuracy of data through partnerships with team members. Provides day-to-day validation and spot checks
  • Manage compliance review process
05/2006 10/2009
Houston, TX
Junior Marketing Analyst
Houston, TX
Junior Marketing Analyst
05/2006 10/2009
Houston, TX
Junior Marketing Analyst
05/2006 10/2009
  • Build and improve reporting that help the stakeholders understand the performance of their business segment and identify action points
  • Developing briefings, presentations, and other communications tools
  • Communication product development, such as brochures, newsletters, fact sheets, case studies, Web content
  • Entrepreneurial spirit, track record of initiative, and ownership of work
  • Execute budget transfers
  • Manage cost center responsibilities
  • Work independently and proactive
Education Education
Bachelor’s Degree in Business
Bachelor’s Degree in Business
James Madison University
Bachelor’s Degree in Business
Skills Skills
  • Ability to learn quickly
  • Strong verbal and written communication skills with the ability to effectively communicate across all levels of an organization
  • Ability to interpret technical instructions and deal with several abstract and concrete variables
  • Strong analytical skills and ability to contribute to planning and strategic thinking
  • Data Warehousing owns the platforms and ensures systems and data are available to users
  • Models all aspects of Southern Style - Unquestionable Trust, Superior Performance, Total Commitment
  • General business knowledge of Southern Company GAS marketing, sales, and customer service policies and practices
  • Ability to work in high pressure situations and handle stress
  • Ability to build and maintain relationships with customers
  • Ability to take direction
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Analyst, Rewards Marketing Resume Examples & Samples

  • Manage the day-to-day planning, coordination, and execution of customer loyalty program across multiple brands (US and International)
  • Drive innovation within the loyalty programs to increase enrollment and drive customer value and retention
  • Oversee analysis of campaigns and health of the customer portfolio
  • Utilize data-driven decision making to optimize the rewards programs
  • Develop and maintain a deep understanding of the A&F and Hollister customer profiles
  • Develop strategic partnerships with the Analytics, Merchandising, IT, Finance and Web Operations teams in order to effectively drive cross functional projects and campaigns
  • Develop and manage third party relationships to support the day-to-day program and foster innovation
  • Coordinate with marketing teams to integrate the loyalty program into all customer contact channels
  • Develop marketing briefs and communications to guide projects, and maintain an active role in planning, organizing, and monitoring all aspects of projects to ensure engagement, commitment, timelines, and risk are effectively managed
  • Ensure key deliverables are on-time and on-budget by effectively prioritizing projects, allocating resources, making timely decisions and managing expectations
  • Clearly present findings and recommendations to leadership team
  • Bachelor’s degree required, preferably in Marketing or related field
  • 5+ years of relevant experience
  • Retail experience required, online and multi-channel retail experience preferred
  • Solid understanding of (and passion for) loyalty and multi-channel customer marketing
  • Solid communication and presentation skills; ability to articulate objectives, strategies, tactics and meaningful measurement to leadership teams
  • Must be a decisive, action oriented individual with experience influencing and leading others
  • Experience in establishing effective process and prioritizing across projects in a fast-paced, complex environment

Baam Marketing Analyst Resume Examples & Samples

  • Serve as a liaison between Global Client Operations and senior business development team members
  • Assist with customizing content for complex situations (custom mandates, advisory, etc) or specific clients and prospects
  • Serve as a liaison between senior team members and other BAAM teams, including Portfolio Management, Research, and Operations, among others
  • Custom mandates – communicate prospect’s objectives, constraints, etc to Portfolio Management team
  • Run relevant analytics and present them in a commercial light
  • Business Development Responsibilities
  • Assist in the development and implementation of a Business Development execution strategy for key prospects
  • Organize meeting prep for BAAM attendees, including background research, prospect sensitivities, program intelligence, and other relevant items
  • Be a point of contact for prospects, including attending in-office prospect meetings to coordinate meeting flow and taking notes, as well as coordinating and executing any follow-up items
  • Ad-Hoc Research Related Requests
  • Assist with non-traditional projects
  • Conduct research around business development trends or themes by geography and/or client type

Junior Marketing Analyst Resume Examples & Samples

  • Ongoing cost control on cost center level
  • Interface to CFO Controlling in WRO /Pune (e.g. answering requests, request details to given bookings/budgets)
  • Monitor full year contracts
  • Data analysis/reporting on a regular basis and ad hoc
  • Quality checks (e.g. detection of incorrect bookings / correction bookings)
  • Execute budget transfers
  • Support budgeting and forecasting processes
  • Manage cost center responsibilities
  • Ability to work with large datasets
  • Basic understanding Finance/Accounting

Marketing Analyst, Loyalty Resume Examples & Samples

  • Create reports as required, with accuracy, and draw conclusions from report results on overall program performance
  • Program SAS/SQL ad hoc queries as assigned and report findings in an organized manner
  • Complete Adhoc requests as necessary
  • Create and maintain documentation that adheres to established controls as needed
  • Ensure timely and accurate delivery of key performance indicators
  • Create targeted customer lists per specification for execution of communication strategy
  • 4+ years experience using SAS/SQL (or equivalent) programming languages required
  • 3+ years experience analyzing data, drawing conclusions and making recommendations
  • 2+ years experience reporting and analyzing all marketing and loyalty campaigns as they relate to the profitable acquisition of new customers and existing customers preferred
  • 1+ years of business intelligence reporting experience preferred
  • Ability to be flexible and deal with frequent interruptions and changing priorities

Marketing Data Base Analyst Resume Examples & Samples

  • Manages multiple channels within one or more functional specialties
  • Educate marketing partners on new toolsets, and help develop and implement best-in-class customer centric campaign strategies
  • Provide insight driven recommendations to enhance strategies and drive synergies across the organization
  • Experience driving sophisticated exploratory data analysis and provides results to Business Partners
  • Ability to partner with internal Marketing, Risk and Decision Management colleagues to develop new customer centric marketing strategies and targeting opportunities
  • Ability to create new and imaginative approaches to marketing strategies; Ability to identify fresh approaches to marketing processes and technology, and shows a willingness to question traditional assumptions
  • Strong communication and interpersonal skills, both with technical and business constituents Strong consultative and problem solving skills
  • Ability to present technical/analytical information to non-technical audiences
  • Ability to use appropriate interpersonal and communication skills to gain acceptance of ideas and action plans

Search Marketing Analyst Resume Examples & Samples

  • Take a leadership role in the planning, development and execution of Search Engine Marketing programs – including Paid Search / PPC, Product Listing Ads, & SEO – to meet site traffic and revenue targets for all A&F Brands globally
  • Work proactively with multiple external agencies to make and implement recommendations for new and existing programs
  • Work with online merchandising, operations, and creative teams to paid digital marketing initiatives are "on brand" with product, promotions, and overall business strategy
  • Partner with internal and external teams to optimize the qualityof product feeds for all third party vendors
  • Take a leadership role in managing external business partners including providing prioritization and feedback
  • Work with cross-functional teams to identify areas of opportunity for front-end and back-end site improvements for SEO benefit – including keyword optimization, content creation, and localization
  • Partner with Analytics to present findings, analysis and recommendations to senior management
  • Bachelors Degree required, ideally in Marketing or Business
  • 3+ years of search marketing experience, either in-house or at an agency/consultancy
  • Ability to set forecasted goals and to develop business strategy that achieves those goals
  • Proven experience managing search engine marketing budgets and campaigns
  • Working knowledge of natural search best practices
  • Understanding of HTML, CSS and code structure including XML sitemap submissions, internal linking and keyword generation
  • Analytically driven, including experience with Google Suite (Analytics, Webmaster Tools, Places for Business), and Adobe Marketing Cloud(Omniture)
  • General knowledge and experience with comparison shopping engines and data feeds

Data Base Marketing Analyst Resume Examples & Samples

  • Working knowledge of customer centric marketing techniques
  • Strong working knowledge base in quantitative and analytical techniques including report analysis, association rules, decision trees, timeline and task plan analysis and visualization techniques
  • Interacts with cross-functional areas at the Functional Specialty level
  • Primary liaison with the Marketing Segment Managers, Decision Management, and Risk to develop sound Business Requirements and work through the business needs to ensure successful project completion
  • Work with MIM Process Management team to support successful campaign execution
  • Understands impact/implications of issues/events within the marketing segments and other areas within the Marketing Information Management Group
  • Works with considerable latitude for decision making in setting priorities under area of responsibility
  • Applies knowledge, experience and judgment to less ambiguous situations requiring the adaptation of standard procedures or techniques
  • 3-5 years experience in database marketing role, preferably in financial services
  • 3-5 years strategic business analysis; aptitude in displaying and communicating data analysis and results
  • Experience with Direct marketing of credit card offers preferred. Understanding of legal and regulatory environment preferred
  • Acumen working in a technical environment to solve business related problems. SAS/SQL required
  • Experience analyzing marketing efforts
  • Optimization experience a plus
  • Strong leadership and prioritization skills; Willingness to share knowledge and collaborate with team members to achieve project goals Motivates and empowers others to reach organizational goals
  • Proven ability to work cross-functionally within an organization to accomplish objectives
  • Ability to work independently, with strong follow-through, capable of owning and managing projects from end-to-end
  • Ability to facilitate meetings, keeping participants focused on the agenda Strong follow-through and ability to own and manage projects from end-to-end

Junior Marketing Analyst Resume Examples & Samples

  • Flexibility and resourcefulness to interface and collaborate with internal and external groups
  • Excellent communication skills (both written and verbal)
  • Troubleshooting
  • Investigative skills
  • Team building and interpersonal skills

Analyst, Marketing Resume Examples & Samples

  • Weekly, monthly and quarterly business analysis and reporting; insight and application
  • Maintain marketing tracking documents, including but not limited to, weekly marketing grids and headlines, monthly summaries, quarterly financial and hindsight recaps and annual budget updates
  • Collaborate with Planning, Marketing and CIEM partners to measure the contribution of marketing activity to inform future opportunities and decisions; including offer strategies
  • Foster relationships with cross functional and cross divisional partners to evolve processes and establish enhanced productivity
  • Marketing lead for customer insight initiatives; customer database and research
  • Liaison with Store Operations for POS capabilities and optimization that support marketing initiatives
  • Support VP and Sr. Director on ad hoc analysis, special projects and presentations

Marketing Analyst Forecasting Resume Examples & Samples

  • Ability to conduct, interpret and present quantitative/qualitative analysis
  • Knowledge of business analytics and reporting
  • Must have intellectual horsepower, business acumen, and strategic agility
  • Strong problem solving and quality decision making skills
  • A bachelor's degree in Finance or related field from a 4-year College or University
  • Pharmaceutical experience

Foreign Exchange Marketing Analyst Resume Examples & Samples

  • Bachelor's degree. Major or minor in economics or finance preferred, including course work in financial accounting and statistics
  • One to three years of related experience
  • Familiarity with Reuters or Bloomberg helpful
  • Knowledge of the foreign exchange markets and foreign exchange products including spot, forwards, swaps and options
  • Direct experience on trading or sales desk in FX or other financial products helpful
  • Solid foundation of economics and finance theory; well-versed in current economic conditions and conditions in the foreign exchange market
  • Exceptional interpersonal skills, both oral and written
  • Well-developed analytical skills
  • Self-motivated with a keen desire to learn and contribute within a dynamic team environment
  • Ability to work well under pressure and time constraints. Fast learner and strong team player

Foreign Exchange Marketing Analyst Resume Examples & Samples

  • Work closely with senior marketers and relationship managers to identify and market foreign exchange products and services to the bank's current clients and prospects
  • Serve as a key contact for current customers, with seamless client coverage when senior marketers are traveling
  • Prepare marketing presentations, including current market commentary, discussion of hedging products and applications, and indicative pricing
  • Structure, price, and execute foreign exchange transactions
  • Analyze financial statements and other market information to provide an overview of a client's foreign exchange needs
  • Coordinate with credit and legal teams to ensure timely approval and execution of credit lines, ISDA documentation, and trade confirmations
  • Data input and other supporting duties

Foreign Exchange Marketing Analyst Resume Examples & Samples

  • Work closely with senior marketers and relationship managers to identify, discuss, and enable foreign exchange products and services to the bank's current clients and prospects
  • Assist marketers and relationship managers with application of credit policy to FX credit line requests
  • Primary responsibility for Dodd Frank Business Conduct and FX credit processes in Foreign Exchange Front Office
  • Coordinate with credit and legal teams and clients to ensure timely approval and execution of ISDA documentation
  • Work in partnership with senior marketers to directly assist clients with regulatory onboarding requirements
  • Administer trading platform access and configuration for clients and FX team members
  • Knowledge of the foreign exchange markets and foreign exchange products including spot, forwards, swaps and options. Direct experience on trading or sales desk in FX or other financial products helpful
  • Knowledge of ISDA Master Agreement and Schedule or other legal document negotiation
  • Knowledge of credit underwriting process helpful
  • Knowledge of Dodd Frank Business Conduct requirements. ISDA Amend experience helpful
  • Excellent Excel, Access, and Word skills

Marketing Analyst, Effectiveness Resume Examples & Samples

  • Provides strategic insights derived from sales, customer level, and tab feature data that drives critical marketing decisions
  • Supports all ad hoc requests for customer data for the many areas of the organization including: Finance, Stores, Marketing, Merchandising, Real Estate, Marketing Research, IS and E-Commerce
  • Supports hundreds of requests that provide critical information to Sr. Management when making strategic decisions
  • Provides Sr. Management with necessary historical sales data for sales planning purposes
  • Develops streamlined approaches of analytical results into simple, clear reports to increase interpretation application of results
  • Generate daily, weekly and summary reporting and performance insights for the following programs: event performance for tab, including Advertised vs. non-advertised sales, Power Hours, Early Birds, BOGO and like-themed events over time; credit acquisition performance including application, activation, and monthly scorecard reporting; Kohl's charge and MVC events; storewide promotions including Kohl's Cash; and prospect Mail reporting
  • Experience developing database platforms for marketing

Marketing Campaign Execution Analyst Resume Examples & Samples

  • Campaign Production: Producing and deploying emails, web pages, forms and simple multi-touch programs for your campaigns
  • Project Coordination: Coordinating with designers; writers; web, public relations/social media, and event teams to develop campaign assets and implement all associated campaign tactics
  • Project Management: Guiding each project through deployment for optimal efficiency and effectiveness
  • Process Optimization: Working closely with marketing campaign managers and strategists to optimize marketing campaign processes and related outbound/inbound activities
  • Email and Database Management: Perform list building and segmentation; quality assurance and A/B testing; message scheduling and deployment; plus database and list maintenance
  • Awareness of Marketing Trends: Staying abreast of required standards as well as emerging assets, methodologies, channels, and testing to improve campaign results
  • Campaign Analysis, Performance Metrics, and Reporting: Providing campaign analysis reports and performance metrics (for emails, web pages, digital tactics, etc.), along with recommendations for improvement
  • BS or BA degree in business, marketing, communications, or related field
  • 2+ years of marketing or sales support experience
  • 2+ years of experience with marketing technologies like CRM and CMS, as well as email marketing, marketing automation, and webinar platforms
  • Solid proficiency with Microsoft Office suite
  • 1+ years of related experience working in B2B space supporting demand generation activities
  • Effective communication and collaboration across functional teams to ensure on-time delivery and on-budget campaign execution
  • Strong development and analytical skills to produce campaign metric reports, briefs, and presentations
  • A self-motivated problem-solver with the ability to drive projects to completion and proactively navigate roadblocks
  • Direct experience in a large organization (more than 1,000 employees)
  • Solid copywriting, proofing, and editing skills
  • Proficiency with database software preferred
  • Basic HTML and graphic editing ability a plus

Senior Digital Analyst Marketing Resume Examples & Samples

  • Serve as analytics lead for all digital marketing channels including web, email, display, and social. Provide analytical support and actionable insights on website performance and user experience
  • Develop dashboards, executive summaries, and weekly/monthly reports to measure against KPIs and other performance metrics
  • Develop ad hoc reports and analysis of digital marketing campaigns, content, and tools
  • Create A/B or multivariate tests to inform digital strategy. Drive learning’s from both positive and negative outcomes
  • Examine website traffic to understand market/service/product interests, track navigation paths, and identify key customer patterns
  • Establish and measure against key performance indicators in order to assess the effectiveness of web/digital marketing campaigns and strategies
  • Partner with Sr. Manager, Digital Engagement to drive digital analytics best practices and standards within the organization
  • Lead on analytics implementations including tag management
  • Manage all search marketing program accounting
  • Provide ad hoc training of web tools for end users across the organization
  • Provide analysis of customers to develop correlations across customer profiles and segments
  • Bachelor's degree in a quantitative discipline; business, math, statistics, computer science
  • 3+ years of marketing data analysis experience using web analytics & optimization tools including expert knowledge of Google Analytics; Google Analytics certified
  • 3+ years of experience with report & dashboard development
  • Proficiency with Microsoft Excel for data manipulation
  • Strong understanding of the digital marketing/media landscape
  • Proficiency with SEO/SEM management and research tools
  • Experience coding HTML/CSS/JavaScript
  • Experience with Microsoft SQL Server or other database applications
  • Familiarity with Content Management Systems (Sitecore), Email Marketing Platforms (ClickDimensions), and CRMs (Microsoft Dynamics)

Marketing Analyst, Smb Resume Examples & Samples

  • Work closely with marketing team and other analysts to develop data infrastructure (ETLs, data models, and reports) and other tools to make analytics easier and more effective
  • Take advantage of massive amounts of structured data to understand how our customers interact with our product and service offerings
  • Produce ad hoc analyses to aid team in understanding customer behavior, develop POVs, and drive decision-making

Marketing Insights Analyst Resume Examples & Samples

  • Ability to ask “what if?” and “why?” and design quantitative analyses to answer those questions
  • Recommend and Perform large-scale, ad hoc data analysis and develop effective statistical models for segmentation, classification, optimization, time series, etc
  • Produce visuals (charts, infographics) and presentations to clearly and effectively communicate findings to internal stakeholders
  • Develop quantitative analysis, ad hoc reports, and models to support marketing decision making. Analysis areas might include (but not limited to): retention, lifetime value, messaging, promotions, usage and engagement
  • Identify actionable insights, provide recommendations and influence the direction of the marketing

Search Marketing Analyst Resume Examples & Samples

  • Own end-to-end SEM campaign management for
  • Optimize SEM campaigns based on performance
  • Continually run ad copy and landing page testing
  • Work cross-functionally with other departments (engineering, business development, product development)
  • Communicate to management the performance of SEM initiatives
  • 2+ years of experience in online marketing
  • Experience in managing PPC campaigns
  • Experience with bid management platforms
  • Experience with analytics platforms
  • Experience with e-commerce and affiliate marketing a plus
  • Understand KPIs such as conversion rate, ROI, EPC, etc
  • Intermediate/advanced Excel knowledge

E Commerce Marketing Analyst Resume Examples & Samples

  • Plan, manage, and execute our SEM and display programs to drive towards exceeding our key performance metrics and customer acquisition goals
  • Drive performance for multiple brands with different consumer profiles
  • Optimize and audit all current search campaigns on a daily basis to identify key levers and opportunities for improve efficiency
  • Deliver weekly, monthly, and quarterly performance reports for all channels
  • Work with display vendors and internal creative teams to execute relevant campaigns
  • Identify growth opportunities within Facebook, new partners, and Google betas
  • Manage day to day communication and work cross-functionally with other teams (ex. Merchandising, Product, Brand, Analytics, Content) to achieve mutual goals
  • Work with the tight-knit eCommerce marketing team to work together towards exceeding total eCommerce top and bottom line targets
  • Strong written and verbal communications skills
  • Excel power user
  • A passion for the footwear and apparel industry
  • Creative thinker that is willing to tackle any challenge they encounter or is presented to them
  • Relentless work ethic and dedication to helping improve the digital landscape of multiple brands
  • Experience with SEM and Analytics Tools (ex. AdWords Editor, Marin, Omniture)
  • 1 year of SEM & Display experience, preferably with a B2C eCommerce brand is a plus
  • Experience working directly with display vendors is a plus

Junior Marketing Analyst Resume Examples & Samples

  • Produce and analyze weekly, monthly, and seasonal performance KPI reports
  • Perform ad hoc analyses to answer business questions for marketing and other departments (e.g. Strategy, Merchandising), including development of reports and survey support
  • Supports marketing manager with cross-channel direct marketing campaigns (mail and email); list selections and setting up test & control groups
  • Perform response analysis for direct marketing campaigns
  • Support the Senior Marketing Analysts with CRM analytics projects, including customer segment-based KPI, customer lifecycle analysis, multi-channel response to CRM programs
  • Maintain an active role in CRM database system, data quality and integrity and any related IT development project
  • Support monitoring of any data extracts between providers, partners and internal IT for data integrity and accuracy
  • Conduct regular analysis of coupon trends to identify and understand consumer behavior across all channels
  • Assign, validate and test coupon codes to ensure all marketing initiatives are executed accurately at POS
  • Partner with internal teams (IT, e-Commerce, Finance, Store Operations, etc.) to ensure marketing initiatives can be executed at POS and online
  • Coordinate market research activities, surveys and focus groups to analyze customer purchasing patterns and preferences
  • Strong communication, critical thinking and analytical skills
  • Ability to develop effective communication, including presentation, frameworks and reports
  • Expert in PowerPoint, Excel, and Access; other database platforms such as SQL are a plus
  • Must be organized, detail oriented, flexible, and able to prioritize multiple projects with short deadlines
  • Bachelor’s degree in Statistics, Finance, Marketing, Economics or related business degree
  • 2+ year’s analytics experience with a proven track record in advanced analytics reporting
  • 1-2+ years relevant experience in retail industries and/or marketing analytics
  • Demonstrated ability to handle multiple projects and details simultaneously in a faced-paced, retail environment
  • 4+ years of experience in analysis of marketing and customer data, preferably within a faced-paced retail environment
  • Bachelor’s Degree in Marketing or Finance. MBA is plus

E Mail Marketing Analyst Resume Examples & Samples

  • Work with individual Brand(s) or programs to develop, set-up, and launch email campaigns with heavy emphasis on customer segmentation and contact strategy, technical set-up & execution
  • Query data and execute email campaign set-up using Email application (Responsys Interact, Cheetah Mail, Double Click, Acxiom Digital experience a plus)
  • Design/code and troubleshoot relevant business rules and segmentation for each campaign
  • Identify customer segments, testing approach, and execute database queries/file loads
  • Use behavioral targeting tool to make recommendations and target campaigns
  • Maintain email production calendar, processes & reporting
  • Build event triggered campaign series
  • Analyze & compile results to support benchmarking & program optimization. Make contract strategy recommendations by segment
  • Execute testing scenarios using A/B splits and control groups
  • 1-2 years experience in email marketing campaign coordination/deployment preferred
  • Comfortable working with large data sets and the ability to modify and join data from different sources. Database management a plus
  • Strong sense of Quality Control and experience with User-Interface testing
  • Well-organized, high attention to detail, Deadline-oriented
  • Enjoys working with others as part of a team

PC Client Competitive Marketing Analyst Resume Examples & Samples

  • Guide/educate account teams on competitive positioning of Intel PC client products
  • Help drive internal business units to correctly position Intel's PC client products based on power and performance
  • Own competitive positioning marketing collateral to help field sales position Intel products from a performance and power perspective
  • Establish key relationships with world-wide account teams to help address strategic customer needs and issues
  • Understand and raise key competitive issues for Intel Core PC products
  • Work with internal teams to align on projections/estimates on Intel and competitive products
  • Train worldwide field sales and marketing on both Intel and competition's performance and power
  • Bachelor's Science (BS) in Computer Engineering/Electrical Engineering/Computer Science preferred
  • 4~6 years of experience (with Bachelor's) or 2~4 years of experience (with Master's) in performance and/or competitive analysis

Consumer Analytics Marketing Analyst Resume Examples & Samples

  • An MBA or analytics degree, or directly relevant experience in a quantitative discipline, such as social science, operations research, econometrics, statistics
  • Minimum 2 years of relevant experience
  • Proven experience with the consumer marketing application of data mining, predictive analytics, and other multivariate tools, techniques and algorithms
  • Proven ability to effectively communicate results of quantitative methods to a broad audience, including senior leadership
  • Proven ability to work independently as well as on a project team
  • Experience in Marketing Analytics
  • Experience with vendor management and working remote
  • Experience with web analytics and/or clinical analytics a plus
  • Familiarity with unstructured data analysis
  • Familiarity with tools and methodologies specific to big data

Analyst, Marketing Systems Resume Examples & Samples

  • Partners with IT to manage data, systems integration, and enhancements for marketing infrastructure projects
  • Identifies risks and issues and maintains direct communication with vendor and business owners
  • Communicates to user base upcoming changes in marketing systems functionality
  • Assist in the tracking and management of DNIS numbers
  • Define technology requirements for future marketing systems implementations and enhancement
  • Design, implement, and maintain Unica templates, derived fields, macros and automation processes
  • Provide analysis of marketing data and/or application anomalies and work with cross functional teams for timely resolution
  • Coordinates testing on marketing systems implementations and enhancements
  • Ensures that users have access to the appropriate marketing systems
  • Serves as a help desk for users with questions and/or issues with marketing systems and technology

Search Marketing Analyst Resume Examples & Samples

  • Perform keyword research
  • Write compelling ad copy
  • Launch campaigns and monitor performance
  • Optimize keywords based on performance
  • 1+ year of experience in search marketing
  • Experience with AdWords and/or Bing Ads
  • Experience with analytics platforms a plus

Mobile Marketing Analyst Resume Examples & Samples

  • Acquire and retain customers through mobile marketing strategies
  • Drive traffic, orders, and sales on, Bloomingdale’s stores, Bloomingdale’s Outlets, the Bloomingdale’s mobile site, and the Bloomingdale’s Big Brown Bag App
  • Pull reporting for mobile programs and provide learnings with recommendations for next steps
  • Assist in updating, maintaining, and optimizing the mobile site
  • Develop relationship with mobile vendors and understand mobile products, solutions, and technologies
  • Help negotiate and sign on new vendors
  • Develop and communicate SMS and push notification strategy and calendar
  • Partner with Creative team and leverage vendors’ tools to set up and launch SMS and push campaigns
  • Champion the Bloomingdale’s Big Brown Bag App and partner with other teams across Marketing to develop campaigns to promote App downloads and usage
  • Stay up to date with the latest mobile developments
  • Minimum of 3 years of marketing experience; preferably within the interactive space
  • Knowledge of brand marketing, measurement, and customer behavior
  • Knowledge of E-commerce, internet marketing, and mobile technologies
  • Experience with Excel, Word and PowerPoint
  • Willingness and ability to collaborate with all levels of management as well as various internal teams and outside vendors
  • Proven record of successful relationship and partnership development
  • Strong analytical, organizational, and negotiation skills

Analyst, Marketing Intelligence Resume Examples & Samples

  • Maintain database standards, data feeds and help manage data warehouse
  • Perform detailed data exploration and validation to identify trends, tendencies and anomalies
  • Proactively identify areas where AEG Sports’ database, data and models need to be enhanced to improve data quality, analytical efficiency, marketing campaign effectiveness and reporting capabilities
  • Develop methods and strategies to assist sales teams in maximizing ticketing revenues
  • Build lead scoring and retention models to drive sales and service programs
  • Support the Supervisor, Membership Programs with assistance of loyalty program expansion through customer analysis and program modeling
  • Assist Database and Digital Marketing Teams in analyzing data to identify trends and improve efficiency of direct marketing efforts
  • Identify ways to improve sponsorship activation and sales through reporting and research
  • Minimum 2 years of relevant work experience in a quantitative role
  • Bachelor’s degree in quantitative field like statistics, mathematics, computer science or equivalent work experience
  • Ability to communicate the process and results of data analysis clearly and ability to advocate number driven decision making
  • Experience/knowledge of the sports and entertainment industry
  • Good project management skills with a strong grasp of both technical and business perspectives

Mortgage Lending Secondary Marketing Risk Analyst Resume Examples & Samples

  • Provide timely and accurate Pipeline/Warehouse reporting to be interfaced with the hedging analytics system for risk mitigation and to provide key information for management decision-making
  • Responsible for day-to-day maintenance and updates of key Secondary Marketing systems including: QRM system, pricing model, and GSE/private investor cash sale execution systems
  • Prepare monthly departmental activity reporting for distribution to senior management
  • Responsible for providing sound, analytically-based, loan level exceptions to Secondary Marketing policy as requested by Loan Production
  • Reconcile changes in Mark-to-Market of hedged loan exposure position
  • Prepare hedge effectiveness reporting in accordance with FAS 133 guidelines
  • Conduct pooling setup and allocation of loans to pools for delivery in QRM system
  • Provide back-up to the trading function as an assistant trader
  • Provide ad hoc analysis and reporting as required
  • Bachelor's degree in Business-related field or equivalent education and related training
  • Two or more years of experience in mortgage or secondary marketing environment
  • Experience with systems such as Microsoft Office products, mortgage origination and servicing systems, and report presentation, or equivalent education and related training
  • Multi-tasking ability
  • Master's Degree or equivalent education and related training
  • Direct experience with QRM or similar OAS based mortgage hedge analytics system

Search Marketing Analyst Resume Examples & Samples

  • Conduct keyword research on a regular basis to ensure search strategies properly supports business goals
  • Integrate search and digital marketing strategies to drive online marketing performance, including setting KPIs and achieving targets for maximum return
  • Align search strategies and tactics between digital marketing, industry marketing, field marketing and advertising, as well as larger online business partners
  • Organize search tactics to support both desktop and mobile discoverability
  • Optimize core search metrics systems, including automated SEO tools, Google search tools, and other search analytics systems as needed
  • Monitor search (SEO/SEM), social and other traffic sources for content opportunities and link building integration, particularly for strategically important products
  • Develop and execute link building strategies, best practices and policies for internal team execution
  • Contribute to policies, processes, and procedures to support discoverability of Autodesk content
  • Identify and execute against search and content opportunities that support the discoverability of Autodesk content globally
  • Coordinate processes for self-service SEO auditing and improvement, keyword discovery, and content creation
  • Drive search performance by optimizing technical SEO elements (e.g., schema markup)
  • Draw relevant search materials from customer research resources, including social media listening tools, marketing intelligence reports, and more
  • Experience in developing global search strategies
  • Team-oriented; professional and creative approach to solving problems
  • Background or coursework in business strategy, marketing and/or statistics
  • Multiple language skills a plus

Marketing Optimization Analyst Resume Examples & Samples

  • He/she will have well-developed quantitative skills that will allow the successful measurement of market opportunity, sizing, and metrics
  • He/she will have experience working with leading marketing automation tools like Aprimo, Marketo, Exacttarget, Eloqua, with web analytics tools Adobe siteCatalyst, Insight or other leading systems and data query tools (SQL, Hive…)
  • He/she will be a curious and creative individual able to understand quickly the complexities of the company’s products and markets
  • He/she needs to be an effective communicator who thinks strategically, writes concisely, and speaks easily to large and small groups including peers and executives
  • He/she must have the appropriate diplomatic skills to work across a matrix organization and be a coalition builder who can easily defend positions from a data perspective and mediate opposing views to assist building confidence in finding business opportunities
  • He/she will be results oriented with proven experience in partnering with business stakeholders with a blend of business acumen and market intelligence expertise
  • He/she will have a quantitative and qualitative analytics expertise (analysis, modeling, methodology, financial/business impacts, reporting…)
  • He/she will have the ability to collect, aggregate, manage and implement analytics programs using a range of research and analysis techniques
  • He/she will have experience designing A/B and multivariate testing experiments
  • Undergraduate degree in Business, Marketing or a related field or equivalent amount of experience
  • MBA with a marketing related field focus. Emphasis in analytics and Business Intelligence

Search Marketing Analyst Resume Examples & Samples

  • Serves as primary contact for search marketing opportunities
  • Serves as liaison with Marketing (Merchant Marketing, Seasonal, New Brands, Direct marketing, etc), Merchandising, Gift Registry and vendors to ensure proper implementation of programs
  • Develops and maintains relationship with Search Agency and search engines
  • Advanced Understanding of the Search Marketing industry
  • Marketing degree or a minimum of 4 years of digital marketing experience

Junior Marketing Analyst Resume Examples & Samples

  • Prepare and distribute daily, weekly, monthly reports that analyze marketing results, conversion rates, expense, and other Call Center and individual loan officer efficiency metrics
  • Build new, ad hoc reports and modifying existing reports
  • Prepare, track and forecast monthly marketing budget
  • Forecast call volume and patterns for marketing campaigns, analyze results and make scheduling recommendations
  • Learn direct mail list selection process and internet lead bidding process
  • Assume additional responsibilities as required
  • Bachelor’s degree in Business Analytics, Information Sciences, Statistics, or similar field
  • Intern/summer job experience in analysis or reporting
  • Expert and active user of Microsoft Excel/VBA, including pivot tables, vlookups, data automation, etc
  • Base knowledge of SQL
  • Expert analytical and problem-solving skills
  • Keen intellectual curiosity with a passion for transforming data into actionable knowledge using problem-solving skills
  • Good communicator who works well at all levels of seniority, can tell a story with numbers that will help others move the business forward
  • Ability to handle multiple, concurrent projects in a fast-paced environment with a “get it done” attitude
  • Self-starter who is adaptive, analytical, creative, logical and organized

Associate Analyst Marketing Insights Resume Examples & Samples

  • Assists in conducting surveys and focus groups to analyze customer purchasing patterns, preferences and perceptions of the organization’s image and marketing effectiveness
  • Gathers information and data on competitors' products, services and marketing techniques
  • Assists in reviewing and analyzing the service/product posture of various functional area
  • Assists in maintaining a market intelligence database. Maintains records and files on research projects
  • Gathering information and data for market research projects
  • Conducting basic surveys and focus groups
  • Organizing and maintaining research records, files, and materials

Analyst, Marketing Resume Examples & Samples

  • ARE, Projects Centre Of Excellence (COE) takes accountability to deliver against new initiatives to support Data warehousing and Applications ensuring the strategic alignment of Marketing ARE assets with IE mandate
  • Data Warehousing owns the platforms and ensures systems and data are available to users
  • ARE Application Management Center Of Excellence (COE) provides best in class application oversight and day to day management for Marketing
  • Support for applications/projects as required which may include testing (QA and/or BAT)
  • Development and/or review of application/project documents
  • Provide secondary level support for user applications helpdesk escalations
  • Act as an escalation point for project related issues both directly and through internal/external business partners (including external vendors) as may be required

Analyst Marketing Operations Resume Examples & Samples

  • Collaborate with Sales and Marketing to generate seasonal sample timelines
  • Assist Marketing with the selection of their sample product line and distribution plan
  • Own samples purchase process end to end, place purchase order requisitions for samples, work closely with production staff, sourcing, customs and customer service to track progress and ensure on-time delivery of samples to warehouse and Sales Rep
  • Act as liaison between the Sample Warehouse, Sales, Marketing, and Sourcing
  • Assist in the creation and publication of sample reports (delivery status, distribution profile, etc,)
  • Prepare ad hoc reporting and analysis for Sales, Marketing and Finance in order to provide visibility into business performance and potential issues
  • Perform all systems testing for samples team
  • Shares responsibility with team for all samples relevant ‘keep systems running’ tasks
  • Strong understanding of database structures, maintenance and data integrity principles is mandatory
  • Ability to work and make decisions independently with minimal supervision
  • Ability to quickly adapt to changing business processes and business partners
  • Ability to handle and prioritize multiple tasks simultaneously
  • Bachelor’s degree from a four-year college or university
  • Two to five years of experience in data management, reporting, financial planning or analysis
  • Industry specific experience preferred

Junior Marketing Analyst Resume Examples & Samples

  • Create commercial building marketing plans geared towards the needs to each program that are in line with program strategy and energy savings targets
  • Implement marketing plans within program budgets
  • Create marketing and promotional strategies that ensure customer participation in order to meet program goals
  • Develop program specific forms and materials
  • Generate ideas for promoting energy-efficiency programs to commercial customers in conjunction with the program managers and their teams
  • Track results of marketing
  • Communication product development, such as brochures, newsletters, fact sheets, case studies, Web content
  • Web site content management and e-newsletter development
  • Social media outreach planning and content development
  • Developing briefings, presentations, and other communications tools
  • Tracking and reporting on campaign metrics
  • Tracking multiple deliverables on deadlines using Microsoft Project, Excel spreadsheets, SharePoint (internal ICF and client sites), and other tools
  • Bachelor's degree, required
  • Managing a project from start to finish. Conceptualizing and aligning with the client, interacting with editors, designers, production managers through completion of project
  • 2+ years of professional marketing communications experience
  • Strong team orientation with a focus on collaboration
  • Knowledge of traditional and social media environments
  • Energetic, self-starter and resourceful problem solver
  • High attention to detail with the ability to manage multiple ongoing activities
  • Experience using content management systems (CMS) and email management systems
  • Energy or Energy efficiency program delivery
  • Experience developing education and outreach materials
  • Experience working in a multi-task environment
  • Detail oriented and precise
  • Responsive to feedback
  • Ability to multi-task in a fast-paced environment
  • Superior interpersonal skills including courtesy, professionalism, and a cooperative attitude
  • Ability to be flexible to handle multiple priorities

Business Systems Analyst Marketing Resume Examples & Samples

  • Establish and execute enterprise search strategy leveraging Google Search Appliance which will include rollout of our new mobile search capability
  • Lead technical efforts by collaborating with domain customers to understand their needs and opportunities, by providing technical and data perspectives and develop into system solutions and ultimately implement via technology platforms
  • Develop, deliver and analyze performance dashboards and drive improvements based on data
  • Actively participate in execution of technology governance councils and related technology Centers of Excellence
  • In collaboration with Sr Director and Sr Manager, direct our vendors to resolve technology related issues

Analyst, Marketing Campaigns Resume Examples & Samples

  • Collaborate with day to day manager and other team members to develop and implement Customer lifecycle management programs for personal banking customers, spanning on-boarding, utilisation, upsell and retention
  • Support marketing manager in identifying and driving program enhancements
  • Derive insights from previous activity & other sources of information (such as market and customer research, product houses) to translate into campaign strategy
  • Develop campaign plans and briefs, which facilitate operational planning, the creative development process (with creative agency), Campaign Specification Document (data brief) and mailhouse planning
  • Manage the production of all campaign elements, track campaign progress, continually optimise and involvement in Post Implementation Review process
  • Manage allocated budgets to ensure campaigns run with efficiency and invoices are processed on time
  • Formal qualifications in Commerce, Marketing or related discipline
  • 5+ years strong experience in customer marketing disciplines, proficient in the use of all communication mediums
  • 3+ years strong experience in 'below the line' mediums – inclusive of direct mail, online and EDMs spanning design, implementation and evaluation
  • Proven quantitative and analytical ability, able to independently leverage data sources to form conclusions and guide decision making
  • Solid experience and fully proficient in the use of all direct marketing channels – physical, electronic and mobile
  • Project Management experience, including resource and strong stakeholder management essential
  • Customer service focus and strong commercial acumen
  • Good knowledge and application of PowerPoint and excel skills and all other Microsoft packages
  • Experience in other utilities/telecommunications/banking industries – customer experience will be highly regarded

Junior Marketing Analyst Resume Examples & Samples

  • 1+ years of relevant experience in Marketing and Business Development
  • Bachelor's Degree in Accounting and/or Finance
  • Knowledge of Financial Markets including, but not limited to: Asset Allocation; Equities; Fixed Income; Alternative Investments; and / or , Derivative strategies
  • Previous experience working with an Asset Management firm or other Financial Institution
  • Working knowledge of Backstop

Analyst, Marketing Affiliate Partnerships Resume Examples & Samples

  • Provides timely, detailed and effective written and verbal communication on the status of design activities, risks and complex process administration
  • Amount of specialized knowledge, experience and confidence enables the ability to coach/train team members
  • Aids and may collaborate in the thought process of decision makers with validated observations, analysis and recommendations
  • Analyzes and/or organizes complex information with broad direction. Identifies trends. Actively seeks the input and opinions of stakeholders; explores and compares a wide range of options before acting; decisions are sound, timely, attentive to details and recognize constraints and resources available
  • As a subject matter expert, develops and presents recommendations from accurate assessments and/or analysis. Offers solutions and designs to solve process, project or program issues; provides recommendations to improve the efficiency and effectiveness. Defends a recommendation and can confidently support it
  • Independently possesses the ability to diagnose complex situations into manageable parts
  • Works collaboratively with stakeholders to understand constraints and expectations
  • 45%: Lead & manage multiple marketing channels such as Affiliates & Comparison Shopping Engines - that increase visits to the Sports Authority website and/or increase in-store sales. Be the expert for the channels from recommendations through execution & channel development initiatives. Optimize mix of channels to ensure highest return across channels based on marketing objectives
  • 20%: Oversee the management and direction of 3rd party partners to ensure goals are met and deliverables are achieved. Deliver new opportunities and potential partnerships to enhance marketing capabilities. Evaluate whether partnerships are meeting business objectives and analyze benefit of vendor relationship versus competitive vendor offering or internal capability. Recommend & implement process changes. Develop & improve partnerships with key internal stakeholders - by ensuring channels address business objectives within strategic, resource & budget constraints. Educate partners on channel contribution to business
  • 20%: Perform complex analysis on marketing channels - including ROI & business case analysis. Identify quantitative & strategic impact of business actions that could increase channel capabilities or amount of traffic driven by specific channels. Lead implementation of resulting actions
  • 10%: Develop strategic plans for marketing channels & help evaluate trade-offs of these programs compared to other potential revenue-driving marketing programs. Champion channel plans & business cases for new channel opportunities within & outside of eCommerce. Develop & implement new channel strategies. Present & support plans to eCommerce Business partners & Senior Leadership for Sports Authority. Adjust strategy as overall Sports Authority business &/or e-Commerce business objectives evolve
  • 5%: Establish new best practices for managed channels by establishing hypotheses, setting up & managing A/B testing for creative performance
  • 8-10 years of digital marketing and e-Commerce experience
  • 5-7 years creating and executing paid media marketing programs for e-Commerce business or Advertising Agency
  • Strong analytical & reporting experience – especially with Microsoft Excel
  • Bachelor’s Degree in business management, marketing or advertising; or equivalent experience required

Business Intelligence Report Analyst Marketing Resume Examples & Samples

  • Demonstrate firm capabilities in reporting and/or BI tools and platforms (e.g. Cognos, SAS)
  • Good organizational and analytic skills
  • Understanding the use of Structured Analysis and Techniques to determine business requirements, assumptions and constraints
  • A firm understanding of data nuances
  • Experience with Business Information Office and/or Financial Services industry

Data Analyst / Marketing Resume Examples & Samples

  • Perform planned and ad hoc summaries describing consumer and advertiser behavior. Products include traditional print and digital media. Behaviors include overall trends as well as reaction to specific marketing and sales initiatives to acquire and retain customers
  • Extract data from relational databases and other sources. Convert raw data into variables suitable for various statistical analyses. Analyses include scoring models to maximize response, profit, or circulation impact of direct marketing campaigns, segmentation, and net present value
  • Translate scoring model results into code to rank promotable lead files to select the best leads for a campaign
  • Automate SAS processes to produce results efficiently on a regular basis, usually monthly
  • Provide SAS programming support to the statistics manager as needed
  • Experience writing SAS code
  • SQL experience within SAS
  • Clickstream data experience
  • Ability to automate processes and analyze results
  • Bachelor’s degree in statistics, computer science or related field with emphasis in quantitative analysis, database marketing, or marketing analytics
  • 1-5 years of applicable experience preferred
  • Knowledge of SAS, including DATA step programming and use of Base PROCs
  • Experience with SAS Enterprise Guide, Oracle, SQL, and UNIX a plus
  • Must be technically strong and comfortable in an analytical environment with attention to detail
  • Must be able to effectively balance multiple tasks while meeting tight deadlines

Junior Marketing Analyst Resume Examples & Samples

  • 1 - 3 years of experience with email campaign management and email analytics tools (e.g. ExactTarget) as well as Web Analytics tools (e.g. Google Analytics, Adobe Site Catalyst)
  • 1 - 3 years of experience working with financial measurement and reporting tools (Host Analytics, Dolphin PTS AP a plus)
  • Strong Microsoft Excel and Office product suite; database querying a plus (e.g. SAP)
  • Excellent communication skills and ability to collaborate and build meaningful relationships with peers and partners
  • Proficient problem-solving skills – ability to translate data into actionable marketing insights
  • Technical ability in a broad array of qualitative and quantitative methods
  • Retail experience preferred, but not required

Junior Marketing Analyst Resume Examples & Samples

  • Supports and coordinates the profit plan and strategic plan topline processes. Analyzes and consolidates the topline data
  • Support the SIOP process providing insights to the Region EMEA regarding business forecasting, interacting with external parties, OEMs, Industry experts, Sales Team
  • Interact and provide inputs to VG WW and Eaton Corporate for maintaining accurate market indicators (i.e. PMI)
  • Support the built of critical market research capabilities in the EMEA region to gather, analyze, and deliver insight on markets, OEMs and Aftermarket, end users, competition in alignment with VG Global Marketing
  • Gathers and reports significant business-related customer-specific information affecting Eaton’s Vehicle Group and the market
  • Performs specific market studies as required
  • Supports market and business related internal management communication and prepares and validates presentation materials in alignment with the Communications team
  • Maintains contacts with and processes input from key information sources to support the Marketing Manager with the effective communication and understanding of information affecting Eaton’s Vehicle Group
  • Supports maintenance and communication of general economic factors and government regulations affecting the Vehicle Group business
  • Participates on Vehicle Group marketing team to assess and evaluate opportunities for new products and programs by providing appropriate information as required
  • Performs additional functions as required
  • At least 1 year experience in a similar role, preferably in an multinational company from the automotive industry
  • Strong intellectual curiosity regarding market dynamics and implications and opportunities for Eaton
  • Ability to transform market research information into critical business insights for executive and line management by synthesizing findings into clear written reports and PowerPoint presentations
  • Ability to identify news worthy events for distribution within the VG
  • Ability and willingness to learn marketing functional knowledge
  • Languages: German and English

Marketing Insights Analyst Resume Examples & Samples

  • More than 5 years of experience in a market intelligence function, preferably in a B2B environment
  • Product knowledge and previous experience of the packaging industry is a plus
  • Fluent English. Additional European languages (e.g. French, German, Spanish) are a plus
  • Strong project management and ability to drive execution of plans in a highly complex matrix environment
  • Demonstrated experience with reporting tools and communicating key business topics
  • Comfortable with multi-cultural team, operating effectively with people at all levels and across all functions of the organization, building and maintaining relationships
  • Excellent influencing, communication and presentation skills across wide range of audiences
  • Navigates ambiguity
  • Strong conceptual and analytical skills, attention to details
  • Demonstrated analytical acumen and ability to synthesize recommendations from vast and not always aligned data sets
  • Experience with, Tableau or QlikView a plus

Search Marketing Analyst Resume Examples & Samples

  • Analyze industry trends, and competitive landscape to exploit expansion & optimization opportunities
  • Drive the design and execution A/B tests on ad copy and landing pages to optimize performance of landing pages
  • Partner with Creative, Product/Merchandising, Localization, and Regional Marketing teams to enhance keyword coverage, ad copy performance, and conversion rates
  • Manage relationships with vendors related to search marketing
  • 1+ years of experience managing & optimizing paid search programs
  • Experience in using keyword bid management tools and proficiency in Marin Software a plus
  • Experience in designing and executing tests on ad copy & landing pages. Experience with Adobe Test & Target a plus
  • Advanced Excel skills required; solid understanding of MS Access, Business Objects, SQL, and HTML is a plus
  • Written and verbal fluency in European language would be a plus
  • Ability to multi-task and prioritize in a fast-paced and dynamic work environment, with an eagerness to consistently exceed objectives and improve processes
  • Takes accountability and ownership of his/her own work

Analyst, Marketing Resume Examples & Samples

  • Identifies issues, analyzes available data and information, and recommends changes to management
  • Creates and maintains multiple operational reporting tools
  • Provides analytical support of actual results against budget and feasibility of proposed business strategies
  • Consolidates data reports and delivers to help drive data-based strategic decision making
  • Provides analysis prior to and following any recommended changes
  • Creates and maintains compliance reports that identify discrepancies within the Company's billing systems
  • Ensures accuracy of data through partnerships with team members. Provides day-to-day validation and spot checks
  • May prepare reports to be used by other departments to correct billing issues

Analyst, Marketing Resume Examples & Samples

  • Support ongoing creative submissions for recurring campaigns
  • Become a team leader/subject matter expert in driving change and creating efficiency in job execution
  • Proven ability to build and leverage relationships
  • Preferably have some corporate work experience, even if via an internship

Senior Data Analyst Marketing Resume Examples & Samples

  • In collaboration with the marketing teams, define key metrics, and identify trends and opportunities
  • Measure media performance, provide data analysis on insights, and present recommendations on driving effective campaign media against goals, objectives and spending
  • Synthesize data from various sources and deliver actionable insights based on both qualitative and quantitative sources. Recommendations will be based on data mining of large, complex data sets
  • Predict and understand user patterns through metric and statistical analysis
  • Assist and build requirements, definitions, projects scoping, timeline management, and results documentation to ensure great media and digital data practice
  • Assist Media Team in supporting media planning and buying in-house as well as in implementing demand-side platform (DSP) tools and testing/improving data management platform (DMP) usage
  • Perform data management to enable good data governance, and accurate reporting on various Business Intelligence solutions
  • Suggest improvements in tools and techniques to support the team
  • Coordinate analytics projects (tracking/tagging, connecting technologies, point of contact for US counterparts)
  • Conduct ad hoc data analysis based on current teams’ needs and management priorities
  • Bachelor degree in a technical or quantitative discipline (Mathematics, Economics, Statistics, Computer Science, Engineering), a Master is preferred
  • Minimum 5 years of professional related experience
  • Depth knowledge of Adobe Analytics, Adobe Audience Manager, Adobe Cloud, Tableau and Excel - experience in programming in SQL, SAS, SPSS or comparable statistical modeling tool is a plus
  • Experience in Business Intelligence
  • Strong quantitative skills, experience utilizing scientific analytic methods, qualitative methods, and quantitative analysis techniques, as well as predictive modeling
  • Experience with ad serving platforms (Ad Gear or DCM) and CRM solutions (ex: Neolane) is a plus
  • Excellent organizational, communication and interpersonal skills
  • Experience in media agency is a plus
  • Bilingualism required

Marketing Optimization Analyst Resume Examples & Samples

  • Bachelor’s Degree in Marketing, Political Science, Economics, Engineering, Statistics, Computer Science or Mathematics
  • 3+ years of business analysis experience, working with multiple stakeholders and supporting often complex decision making processes
  • 3+ years of experience in an analytical and/ or a media planning role
  • Media planning/Communications/Advertising Theory experience
  • Statistical knowledge
  • Ability to own complex analysis
  • Ability to validate the models in a real world environment
  • Excellent communication skills and the ability to interact easily with all levels of end-users and technical resources
  • Experience working with outside technology consultants, both in a strategic and tactical context

Junior Marketing Analyst Resume Examples & Samples

  • Manage the Canadian website as well as various e-projects as assigned
  • Provide leadership support to optimize workforce
  • Interact with customers on a professional, timely and friendly manner
  • Assist others, communicate and participate as part of an experienced, dedicated and fun team
  • 1-3 years’ work experience
  • Background in analytics
  • Comfort/experience with business modeling
  • Bilingual (French and English) skill set preferred
  • Refrigeration, electronic controls experience preferred

Marketing Insights Analyst Resume Examples & Samples

  • Support the Western Sales Division by using company research resources to address analytical and insight questions raised by Sales and clients
  • Analyze syndicated data (including panel) to identify trends and opportunity areas of growth for Western Sales Division
  • Prepare solution-based analyses to include industry, sales and trend insights with recommendations
  • Consult with customer teams to provide analyses and insights designed to support key business decisions
  • Support for 84.51 input collection, submissions, and insight deck development, including presentation to clients if needed
  • Resource for MPT set-up questions and interpretation of results for Central Division sales
  • Travel will be required up to 20% for client meetings
  • Daily on-site presence will be required in the News America Los Angeles Office

Analyst, Marketing & Partner Insights Resume Examples & Samples

  • Support research needs of National Ad Sales team with ad hoc requests and special projects
  • Collect, analyze, and interpret linear ratings data, digital measurement metrics, and social performance
  • Draw insights from secondary sources to establish value of VMN networks to advertising partners
  • Internship with national cable or broadcast network a plus
  • Knowledge of media metrics/math and measurement methodologies
  • Experience with linear ratings systems (Nielsen TV Toolbox, Star Media, Lake 5, etc.) or digital measurement systems (Omniture, comScore, @Plan, etc.)
  • Highly organized, strong attention to detail, and ability to work in fast-paced environment and multitask

Marketing Optimization Analyst Resume Examples & Samples

  • Work with marketing stakeholders to analyze the performance of marketing channels and create actionable optimization recommendations
  • Drive the strategy, implementation and analysis of Testing (A/B, multivariate) to drive performance lifts
  • Evangelize your findings throughout the org chart, inspiring marketing leaders to adopt data-proven strategies, and helping teams execute them effectively
  • You have a strong understanding of the digital marketing ecosystem and all of its main channels. You have experience optimizing multi-channels programs across the full buyer's journey
  • You are conversion-oriented (the “CRO” mindset). You have the ability to connect and optimize multi-touch experiences to achieve a single conversion goal
  • You are a strong communicator who turns data and analysis into storytelling for business stakeholders
  • Expertise with Adobe Analytics (Google Analytics at a minimum) for web analysis
  • Advanced Excel user (pivot and other), Adobe Target/Optimizely, A/B testing tools
  • Understanding of the online advertising ecosystem including retargeting, social advertising, etc
  • Strong understanding of all digital marketing KPIs
  • Experience with Marketing Automation and its capabilities including the use of behavioral triggers is a plus
  • 6 signs that you are the right candidate
  • You like to tackle the big questions: You’d rather work on an issue than an assignment. You love figuring out the complex ramifications of a problem, understanding the real questions behind the question. You love to plan, try, fail and adapt the plan
  • You see clearly through complex data: Within 10 minutes of opening a monster excel file you just exported, you’ve pivoted it beyond recognition, and you’ve spotted 3 caveats and know how they affect the rest of the data. You’ve highlighted in green the six cells that actually matter and you can translate them into plain English or a relevant graph
  • You’re curious about people: You can harness the power of data, but you also know its limits. You know when you need to do a reality check. You are proficient with the modern marketer’s tools and can collect great personal insights online. You can also pick up the phone and have an engaging talk with a stakeholder to run through some of your ideas or take them out for coffee and dig deep into the pains and joys of their work life
  • You want to develop innovative strategies: When you have developed data-driven knowledge about the market and real insight into the customer’s mind, you are excited to bring the two together. You’re able to articulate a clear strategy that will effectively capture customer attention and revenue
  • You aren’t satisfied until strategies become real: You know that it takes more than a PowerPoint and bullet point recommendations to change the world. You’re ready to roll up your sleeves and get things done with marketing teams
  • You thrive on change: You adapt to the environment around you. Where others see a threat to the status quo, you see an opportunity to innovate and get ahead of the curve. More than that: you want to be the person who sparks change in the way you get the job done, the way Autodesk addresses its customers, and the way customers imagine, design and create a better world
  • 10 Things That Describe You
  • Data-driven
  • Marketing innovator
  • User experience savvy
  • Undergraduate degree in Business, Marketing, Engineering, Stats, or a related field
  • Fluency in Microsoft excel & SQL a plus

Junior Marketing Analyst Resume Examples & Samples

  • Grow our brands by analyzing and executing targeted marketing campaigns for our publications
  • Create, execute and track digital marketing plans to grow our audiences
  • Adopt industry trends to continuously refresh digital marketing best practices to optimize tactics, including A/B testing, messaging tactics, segmenting, etc
  • Always be optimizing - measure and analyze the impact of campaigns to continuously be learning
  • Enhance segmentation strategy to drive stronger engagement across our database
  • Leverage social media to enhance visibility and audience engagement
  • Entrepreneurial spirit, track record of initiative, and ownership of work
  • Email marketing experience is a plus
  • Bachelor’s degree required with 1-3 years experience in marketing or relevant data-driven field

Marketing Optimization Analyst Resume Examples & Samples

  • Work with clients to develop and execute on their marketing analytics strategy driven through attribution modeling
  • Build reports and presentations for performance monitoring and continuous learning
  • Work collaboratively with data science team to create deeper customer/consumer insights
  • Solid understanding of marketing attribution modeling

Associate Analyst, Marketing Resume Examples & Samples

  • 2 years of marketing experience in a performance-based culture preferred
  • Database marketing, CRM, and BI knowledge
  • Ability to lead, manage and coach others
  • Proven ability to think “big picture” strategies while also managing daily operations
  • Excellent customer service and project management skills

Associate Analyst, Marketing Sciences Resume Examples & Samples

  • Executing the measurement plan
  • Gathering data through various third party platforms and analytics tools
  • Experience in SAS, SPSS, R or other advanced analytics software packages

Analyst, Marketing Sciences Resume Examples & Samples

  • Generating and communicating clear, compelling and actionable insights
  • Ensuring that client facing and internal reporting is done in a timely manner
  • Identifying opportunities to continuously improve processes
  • Experience/ familiarity in ad-serving and web analytics tools (Google DFA, Atlas, Google Analytics, Omniture, etc.)

Data Analyst, Marketing Resume Examples & Samples

  • Creation of dashboards and reports providing insight into business data. Aggregate, organize and visualize data to communicate effectively
  • Design and delivery of advanced analytical models, such as clustering, segmentations or propensity models, to answer core business questions
  • Synthesize data from a variety of databases and provide clear actionable recommendations to key business leads and leadership
  • Work closely with data engineers and Senior Data Analysts to ensure the ongoing evolution and improvement of our data assets
  • Develop ad-hoc analysis and reports

Lead Marketing Analyst Resume Examples & Samples

  • Implement automated lead-nurturing programs to positively impact our current lead database
  • Establish, track and report on standard campaign metrics to optimize
  • Provide feedback and content for monthly operations report
  • Coordinate and integrate efforts with other Marketing personnel and cross-functional teams on a global basis
  • Serve as a company expert in email marketing strategies
  • Become power user of our marketing automation platform
  • Monitor inbox and respond to emails accordingly. Manage unsubscribes
  • Take the lead on integrating other marketing cloud applications or tools with Eloqua and documenting the process (once IT approved)
  • Bachelor’s degree from an accredited institution is required
  • Minimum 4 years’ experience in digital marketing
  • No relocation is offered for this position. Candidates being considered for this role must live within a 50 mile radius of Moon Township PA, Beachwood OH, Tinton Falls NJ, or Raleigh NC to be considered
  • B2B environment experience preferred
  • Fluent in Spanish, or Portuguese a plus
  • Experience with Eloqua is required
  • Excellent written and verbal communication skills with strong attention to detail
  • Solid understanding of online customer behavior
  • Understand e-mail best practices

Analyst, Marketing Resume Examples & Samples

  • Drafts research plan/proposal to address appropriate marketing issues for manager input
  • Contacts marketing research suppliers and directs activities to obtain bids and specification forms for potential research projects
  • Works closely with marketing research suppliers through all stages of research projects: questionnaire design, field selection, field instructions, field executions, tab plan, analysis. Learns and applies all approved standards and departmental practices
  • Develops clear communications – written and verbal – to share research results and marketing implications to brand team
  • Develops understanding and interacts effectively with resources and cross functional partners (e.g., CIS Leadership Team, Marketing, R&D, Sales, Finance, Nielsen, research suppliers, advertising agencies, media agencies)
  • Develops understanding of how to analyze and interpret data and utilize research tools available (e.g. New Products research, Advertising Testing, Strategy research, Nielsen Scan and Panel data, Product Testing, etc.)
  • Active team player; builds strong working relationships with Marketing, Suppliers and CIS peers. Listens well, actively participates in discussion and gains team members trust. Comfortable expressing point of view
  • Develops understanding of broad consumer, industry, brand, competition and category business fundamentals
  • Minimum Bachelor’s Degree (Social Science, Business Administration, Marketing preferred)
  • 12+ months experience in consumer packaged goods, marketing/advertising research firm and/or marketing/advertising agency. (Advanced education may be the equivalent of one year's experience)
  • Understanding of measurement techniques, experimental design, basic statistical and data analysis knowledge
  • Strong analytical and problem solving skills, ability to work with information
  • Task-oriented with excellent sense of prioritization, highly organized with the ability to manage multiple tasks and to work under pressure
  • Able to handle conflicting time demands and focus on task completion with little direction or need for supervisory follow-up
  • Must be proficient on Microsoft applications

Lead Marketing Analyst Resume Examples & Samples

  • This position will be responsible for supporting program development and execution in relation to acquiring customers and cross selling to current customers
  • The Segment Marketing Lead Analyst will interact and drive programs across all marketing, product and sales support functions, requiring leadership skills, communication skills and the ability to drive cross functional teams effectively
  • Be the advocate and knowledge source to drive customer requirements and initiatives to grow revenue specific to the Large Enterprise and Federal Sector client base. Members of this team will coordinate across Product Management, Strategic Pricing, Channel Marketing, Database Marketing, Sales Support, Sales Directors, Sales Operations and Go-To-Market teams to drive segment-specific initiatives
  • This role will be measured on execution excellence and the ability to react quickly, determine priority and change as the needs of the business change. Driving leads, prospecting programs, funnel growth and closed opportunities are keys to success
  • Responsible for driving appropriate measurement from the Marcom and Marketing Operations team in order to determine changes, augmentations and repeats of effective programs
  • Reports to the Manager of Federal and Solution Overlay Team
  • Must have 6- 8 years of successful Marketing, Sales, Program Management experience
  • Must be data driven in decision making and recommendations; with an ability to translate raw or spotty data into a recommendation that is able to be shared with senior management to influence the business
  • Strong communication skills, leadership, analytical and decision making skills; with an ability to present and interact with Vice Presidents of the corporation
  • Must be highly driven, competitive and lead by example
  • Need to be flexible enough to play multiple positions, if needed
  • Strong Excel , SQL and PowerPoint skills a must
  • Ability to align resources to develop compelling business cases and value proposition
  • Must possess the ability to recognize business needs within varying organizations
  • Ability to travel as business needs require (approx. 5%-15%)
  • Established relationships with key decision-makers within each key market segment
  • Telecom and /or hosting/IT Services background a plus

Analyst, Marketing Insights Resume Examples & Samples

  • Manage, prioritize, and respond to analysis requests, which may be self-initiated from key strategic priorities or requests from stakeholders. Deliver insights and recommendations from analysis
  • Own daily/weekly/monthly KPIs and dashboards on customer journey, marketing channels, and content, providing business context and actionable insights to business teams
  • Develop competitive insights and library of industry best practices in marketing, proactively communicating insights on the competitive landscape to business leads
  • Contribute to and coordinate cross-functional team to deliver marketing insights to vendors on an ad hoc or proactive basis
  • Specialize in reporting, analysis, and insights focused on customer acquisition
  • Post-secondary degree in quantitative field (Engineering, CS, Math, Economics, Business, Marketing)
  • 2-3 years’ professional work experience in analytical and strategic environment; digital marketing/digital commerce experience is strongly preferred
  • Proven ability in seeing the ‘big picture’ and developing strategic insights from analysis
  • Passion for understanding business context and objectives to ground analysis
  • Comfortable with managing large amounts of data, both quantitative and qualitative
  • Expertise with Google Analytics
  • Advanced Excel and PowerPoint skillset
  • Attention to detail and data accuracy
  • Proven collaboration skills, a team player who is able to act as both a leader and an individual contributor as required
  • Confident and effective communication (written & verbal) and interpersonal skills

Marketing Optimization Analyst Resume Examples & Samples

  • Measurement of media and marketing effectiveness
  • Validate the models in a real world environment
  • Communication of findings with all levels of management
  • Coordination with outside technology consultants, both in a strategic and tactical context
  • PhD in Marketing, Political Science, Economics, Engineering, Statistics, Computer Science or Mathematics
  • 10+ years of business analysis experience, working with multiple stakeholders and supporting often complex decision making processes
  • 10+ years of experience in an analytical and/ or a media planning role

Analyst, Marketing Data Resume Examples & Samples

  • Develop and maintain reporting dashboards to support decision-making within the marketing organization
  • Manage delivery of scheduled and ad hoc reports, noting business trends in new customer counts, order / sales impact of marketing triggers and promoted product performance
  • Design, implement and analyze controlled experiments to assess and optimize new opportunities across digital channels including modeling and predictive analytics
  • Identify best-performing customer segments and develop precise targeting methods within search marketing
  • Monitor and report on database quality metrics
  • Bachelor's degree in data science, mathematics, statistics or similar area of study
  • 3+ years extensive and quantitative experience
  • Hands-on experience with experimentation set-up and assessment in marketing-related applications MAP and/or SFA/CRM systems
  • Proficient in Microsoft Office, Google Analytics, SAS, SQL querying or similar platforms and tools
  • Experience and familiarity with Microsoft Dynamics CRM
  • Knowledge of Google Analytics and Power BI

Lead Marketing Analyst Resume Examples & Samples

  • Develop and report on metrics to support development of recommendations, across marketing and sales
  • Utilize metrics and reporting to support Go-To-Market Strategies across the target audience(s)
  • Create, Drive And Maintain Product, Pricing, Positioning and Promotion Strategy
  • Identify and develop niche/target acquisition opportunities and programs, utilizing data to support and make recommendations
  • Analyze Segment (Prospects, Customers and Sales Channel) performance and make recommendations to improve key product sales
  • Bachelor’s degree and 6+ years professional work experience
  • Strong background in marketing strategy with significant knowledge and experience with analysis/reporting/process
  • Strong use of Microsoft Office products including Power Point and Word, Excel and other modeling software
  • Ability to work with ambiguous direction while driving programs forward to meet tight timelines and aggressive objectives
  • Exceptional organizational and problem solving skills and proven ability to handle multiple tasks

Senior Business Intelligence Analyst Marketing Resume Examples & Samples

  • Be the subject matter expert in all of Marketing related business processes, especially as they relate to Business Intelligence & Reporting
  • Work with the Marketing Ops teams to conduct training sessions for business users on analytics & reporting capabilities
  • Gather business requirements from stakeholders on various analytics initiatives
  • Analyze requirements, determine optimal solutions and determine gap from current state, dependencies and risks
  • Develop business requirements documentation, process workflow diagrams, functional specifications, user acceptance test scripts and other supporting documentation for BI initiatives
  • Ownership of the Marketing Analytics roadmap and Sustaining Engineering tracks prioritization with global Dev teams
  • Work with developers on determining level of effort and ensuring new functionality meets business objectives when delivered
  • Develop dashboard and report mockups in Tableau with respect to the UI Best Practices and have impactful UI Design
  • Communicate status regularly with stakeholders and executive sponsors
  • 8-10 years of prior experience in a Marketing analyst as it relates to providing BI Solutions
  • Excellent knowledge of Marketing and/or Sales methodologies
  • Solid understanding of business process management best practices & business intelligence concepts
  • Ability to dive into technical details and design analytics solutions to meet business need
  • Strong data analysis & SQL skills
  • Expertise in Tableau
  • Good understanding of cloud based business models & cloud application technologies
  • Advanced skills using Microsoft Project, Excel, Word, PowerPoint, and Visio or similar products
  • Prior experience handling multiple projects in a fast-paced environment
  • Exceptional verbal, written communication and presentation skills
  • Experience with SAP HANA is a huge plus
  • Experience with Project Systems is highly desired
  • Business process design, project management, and/or Agile SDLC experience a plus

Analyst, Marketing Comms Resume Examples & Samples

  • Own the creation and dissemination of reputation, program and product measurement reports
  • Drive dialogue to translate data insights into actions and recommendations that will drive Share of Voice, Share of Impact and Sentiment with key stakeholders
  • Produce visuals and facilitation communication of results to the CMO office, marketing, sales and business leaders across Dell and Dell EMC
  • Manage multiple vendor relationships to ensure maximum return on every dollar spent
  • Facilitate vendor engagement across communications colleagues and stakeholders
  • Drive for automation of reports, dashboards and scorecards and work toward empowering communications teams with tools, skills and capability to generate insights
  • 3-5+ years’ experience in public relations/communications (agency or corporate environment) or Marketing
  • Ability to analyze issues, seek, develop and execute solutions within a dynamic environment
  • Familiarity with communications/marketing measurement and able to compile and analyze data and develop insights
  • Ability to work across organizational boundaries, with strong relationship management skills
  • Proven ability to work in fast-paced, time-sensitive environments
  • Exceptional organization and project management skills with fanatical attention to detail
  • Ability to prioritize and manage multiple assignments simultaneously
  • Excellent interpersonal skills and strong written and oral presentation skills
  • Advanced knowledge of and experience with MS Office Applications (Word, PowerPoint, Excel)
  • Functional knowledge of html and programming languages a plus
  • Must be capable of working with a team, as well as with a great deal of autonomy
  • Possess a flexible, enthusiastic and proactive demeanor with a hands-on, detail-oriented work ethic
  • Maintain a high level of process and deliverable quality and consistency as well as excellent relationships with colleagues and stakeholders

Business Systems Analyst Marketing Resume Examples & Samples

  • Analyzes complex business problems to be solved with automated systems
  • Able to clearly communicate and articulate, both written and verbally, detailed specifications (e.g., project requirements, requested changes, and testing results)
  • May need to demonstrate a strong technical platitude, and understand both business and technical language and ideas
  • Manage technical project queue and assist Relationship Manager with resource needs

Insights Analyst, Marketing Effectiveness Resume Examples & Samples

  • Strong foundations: Sound understanding of market research principles and methodologies
  • Quantitative analysis: Ability to understand and interpret datasets and a superior attention to detail
  • Story telling: Ability to go beyond merely ‘reading’ numbers to making actionable recommendations
  • Strong stakeholder management: Confidence to manage expectations, both internally & externally
  • Commercial focus: Quality and timely delivery of projects to ensure revenues are recognised. Ability to identify a potential commercial opportunity
  • Fast learners: Quick to adopt and learn new technology & research methodologies
  • Advanced user of Microsoft Excel, PowerPoint and Word

Analyst, Marketing & Partnership Analytics Resume Examples & Samples

  • Own end-to-end evaluation of prospective and existing partner profitability
  • Interface with Business Development teams to gather information on strategic partnerships’ business and value proposition
  • Coordinate a collaborative evaluation process with various teams and departments to leverage departmental expertise and gain support
  • Develop strategies and recommendations that are based on robust foundational analysis and designed to optimize profitable growth
  • Gain support from key stakeholders and communicate actionable recommendations to Senior Management
  • Conduct research and ad-hoc analysis to support operational goals
  • Identify new analytical opportunities to drive efficiencies and maximize organizational value
  • Bachelor's Degree or higher in Mathematics, Economics, Statistics or other quantitative field
  • 3-5 years of analytics experience in jobs with progressive responsibility
  • Master’s Degree preferred; advanced education may be substituted for years of experience (i.e Ph.D. with no professional experience)
  • Deep knowledge of data sources, tools and business drivers
  • Ability to apply advanced analytical concepts to improve business outcomes
  • Working knowledge of predictive modeling is preferred. Ability to analyze results analyze modeled results and identify opportunities
  • Advanced proficiency in Excel (VBA, macros, scripts, formulas, data visualization, etc.), PowerPoint, and statistical software packages (SAS)
  • Must have good planning, analytical, decision-making and communication skills

Analyst, Marketing System Resume Examples & Samples

  • Partner with the Marketing and other departments across Asia (Japan, China, Hong Kong, Macau, Korea, Taiwan, Singapore, Malaysia, etc.) to understand business requests and translate the business requirements into system solutions
  • Analysis, design, testing and ongoing maintenance & support for E-Commerce and marketing sites, Customer engagement, internal web systems and its related systems across Asia
  • Proactively find opportunities to improve operation processes (in team and across functional departments)
  • Execute system enhancements and new systems through the project life cycle leveraging both internal and external resources. Ensures deliverables such as Project Charter, Business Requirement, Functional/Technical design, configuring systems, providing guidance to developers, system testing, coordinating user testing, deployment and post-implementation support
  • Collaborate with US Coach IT team to improve and maintain systems to ensure consistency and compliance (SOX / PCI-DSS)
  • Bachelor’s degree and a minimum of 2 years in a similar role with proven track record in delivering digital projects, enhancements and on-going system maintenance across range of digital technologies
  • Experience and knowledge in ITIL, SDLC and project management
  • Experience in developing/implementing online promotion capability on E-Commerce system across multiple digital channels (web, mobile, portal, tablet and 3rd party E-Commerce platforms)
  • Experience and in-depth knowledge of retail E-Commerce related systems (contents management system, order management system, payment gateway system and warehouse management system, etc.) to support marketing activities such as promotion, campaign, sales events, etc
  • Experience working under multi-brands are desired
  • UX/UI design skill is a plus
  • Regional CRM and name capture implementation and/or on-going support experience are preferable
  • Experience and knowledge with social media and its integration to other systems are plus
  • Experience in deploying Web Analysis tool (e.g. Adobe/SiteCatalyst, Google Analytics, etc.) and its configuration are plus
  • Experience and knowledge with HTML5, web services integration and server-end application technologies (Javascript, CSS, SQL, Java, .Net, etc.)
  • Experience and knowledge in compliance standards (SOX / PCI-DSS) and Fraud Protection solutions are preferable
  • Strong communication and facilitation skills in English (and Chinese, Japanese and Korean are plus), with experiences in partnering with business clients, vendors and other IT team members to design and implement systems solutions are desired
  • Must be energetic and detailed oriented person with high standards of quality
  • Committed, innovative and positive thinker on getting things done
  • Adaptable and flexible person who has strong sense of responsibility with ability to manage one’s own time effectively and to prioritize wide range of simultaneous tasks
  • Desire and passion to learn new technologies and keep abreast of latest advances and trends in digital technologies

Lead Marketing Analyst Resume Examples & Samples

  • Communication / Internet: Responsible for implementation of consistent and proper use of Eaton logos, internet design, PR releases and statements, as well as maintaining consistency in all forms of verbal and written communication vehicles (co-op kits, stationary, forms, etc.). Responsible for formal communication to corporate managed distributors, representatives and trading partners. Manage and update of the Division portion of the website consistent with Brand and Product strategies. Coordinate with corporate marketing for external communications, OneLaunch product releases and internet consistency
  • Trade Shows and other Special Events: Responsible for trade show execution and coordination, including the development of the booth concept, the on-site management of the event, and all related periphery event planning. Responsible for coordination of other special events: customer/sales-force participation, and national sales meetings
  • Sample and Literature Fulfillment: The Analyst is responsible for maintaining literature and sample inventory, ordering samples and literature. Coordinate sales follow-up of samples and literature
  • Product Management Support: Prepare presentations and reports. Track target opportunities on target account list. Update distributor pricing/price sheets issued to our distributor partners and updates to SAP
  • New Product Introduction: Drives commercial release of new products including all collateral, sales aids, new release and sample stock ordering. Work with catalog distributors to ensure new product information is distributed and released. Coordinate and manage media release of new production information
  • Minimum three (3) years’ experience in public relations or marketing communications
  • Minimum one (1) year experience with Microsoft PowerPoint and Adobe Creative Cloud applications
  • Must be authorized to work in the U.S without company sponsorship
  • No relocation is offered for this position. All candidates must currently reside within 50 miles of Pleasanton, California to be considered

Analyst, Marketing Digital Resume Examples & Samples

  • Own Direct To Consumer, Web and mobile app analytics platforms, their management and future development strategy
  • Day-to-day data and project management for execution and activation of analytic initiatives
  • Both scheduled and ad hoc delivery of timely reporting and insight on our fast-growing Direct To Consumer business, including acquisition performance across channels and creative, funnel performance and conversion as well as aggregate ROI
  • Ensure DTC, web, and app tagging is up to date and functioning as expected using automated tag validation tools (Observe Point)
  • Leverage multiple technologies and platforms (Adobe Analytics, Google Analytics, Kochava, or similar) to produce actionable insights related to customer behavior, application performance, and risk management
  • Manage relationship between Business Transformation (IT) and Analytics/Marketing team
  • Execute A/B testing programs in all digital platforms in partnership with Digital Marketing team
  • Collaborate to determine analytic objectives and ensure data quality
  • Interpret data, analyze results using statistical techniques and provide ongoing reports
  • Identify, analyze, and interpret insights, trends and patterns in complex data sets
  • Work with agencies and vendor partners to create dashboards to help them make faster data driven business
  • Expect that special needs always arise and should be considered as important as brand/business responsibilities noted above
  • Education: Bachelor’s degree in Statistics, Mathematics, Finance, Computer Science, MIS, Business or a related field. MBA preferred
  • Experience: Experience with Data Analysis and Ecommerce/Direct To Consumer businesses, including 1-2 years analyzing data for an ecommerce leader, national manufacturer or CPG brand

Analyst, Marketing Resume Examples & Samples

  • Identifies, analyzes and maintains global market data and intelligence to determine growth potential for packaging solutions
  • Provides in-depth analysis (market, economic trends, etc.) to support long-range business planning and new product development initiatives
  • Builds and maintains on-going competitive assessments (players, activities, threats, implications) and profiles/positions of converters, board suppliers and machinery products
  • Manage and responds to research requests to assist with projects from marketing, business development and sales teams
  • Supports various customer research efforts (focus groups, ethnographic research, on line panels, etc.) by partnering with the marketing team
  • Main liaison with current market research providers and helps manage the relationships by evaluating new product solutions and future renewal processes
  • Expert data miner from various market research sources (Euromonitor, Mintel, Technomics, etc.) and other secondary research sources
  • Champion of SharePoint and CLM (Contract Lifecycle Management) tools for the marketing team
  • 3 - 5 years of experience in market research, data analysis and/or product marketing; required
  • 3 - 5 years of experience with a CPG, Beverage, ECOM or Packaging company; preferred
  • 3 - 5 years of experience in marketing data solutions, including sales support and vendor management; preferred
  • Demonstrated ability to utilize market intelligence from a variety of sources to identify market trends, understand implications and present them as business opportunities
  • Ability to work with teams through complex projects; as working in team based, cross-functional and cross business environments are essential for success in this role
  • Proven project management skills to be able to manage multiple projects and meet deadlines on a continuous basis
  • Highly developed analytical skills for extracting implications out of raw data and presenting clear and concise key findings to drive business impact
  • Ability to interpret technical instructions and deal with several abstract and concrete variables
  • Proven self-starter with strong results oriented background requiring limited oversight
  • Advanced proficiency in Microsoft Office (Primarily PowerPoint & Excel) with aptitude for other software and/or technologies to solve business problems
  • Experience with lead generation tools and integration with CRM systems with a working knowledge of other programs like:, SAP and other BI databases
  • Strong verbal and written communication skills with the ability to effectively communicate across all levels of an organization

Marketing Insights Analyst Resume Examples & Samples

  • Scope, design and project manage the execution and analysis of a variety of market research projects, including general Voice of
  • Minimum 2-3 years in a similar role in market research and analytics
  • Degree in Marketing/Business/Economics
  • Familiarity with some or many of the research methodologies described in the Responsibilities section
  • Strong flair for market research
  • Strong analytical and critical thinking capabilities (ability to work with data, understand how to find and efficiently extract insight, critically analyse it and build a story around it
  • Ability to produce robust analytical work in a space where data is often imperfect
  • Project management skills – particularly managing external vendors to complete projects on our behalf
  • An aptitude for analytical modelling methods such as linear regression and time series forecasting
  • Ability to work with multiple and varied internal and external stakeholders to achieve success
  • Excellent presentation and data visualisation skills - experience creating and presenting 1st class

Analyst, Marketing Intelligence Resume Examples & Samples

  • Use marketing intelligence tools to dissect, analyze and understand marketing campaign results & effectiveness, consumer behavior, and impact in marketplace
  • Data analysis should be able to inform the team on how to increase effectiveness through future optimization, validate business strategy and guide future decision making
  • Develop deep knowledge of marketing data and proactively identifies unstated business questions and hypotheses, as well as the analytical approaches needed to answer them
  • Conducts analysis related to a range of unique business challenges, interprets the data in a meaningful way, and translates the information into "marketer-friendly" results for senior leadership and other stakeholders
  • Serves as a strategic consultant to brands and agencies to understand growth opportunities and cost efficiencies across the organization
  • Work with cross-functional teams to assess qualitative and quantitative methods, define KPIs, goals, data sources, and consumer targets
  • Present data visualizations to articulate insights and make recommendations on strategies and testing opportunities
  • 2-4 years of experience within a digital agency or management consulting firm
  • Strategic Thinker: Able to see the bigger picture amongst the details. Can take detail and transform it into a roadmap/vision
  • Strong Communication & Influencing: Can effectively communicate (verbal and written), collaborate and influence stakeholders across all levels in an open and honest way that quickly builds trust and respect
  • Structured, logical & creative thinking: The ability to dissect a problem into an organized approach and quickly form a hypothesis against which to run test analysis
  • Superior Analytics: Ability to complete complex analytical tasks error-free with limited supervision and generate insights from large quantities of data or disparate data sources
  • Tenacity: Persistent and resilient in the pursuit of objectives, can shift gears easily, is willing to take on new challenges and works to resolve issues
  • Comfort with Ambiguity: Solid judgement and decision-making skills

Analyst, Marketing Operations Resume Examples & Samples

  • Responsible for creating and maintaining product portfolio (Order Codes / SKUs) on Marketplace platforms, including content, images, tech specs, price, stock and delivery lead time setup
  • Takes the lead on new product launches, transition and end-of-life
  • Manage the online campaigns according the merchandising promo roadmap
  • Track the main KPI’s and preparer analysis in a daily basis to ensure the effectiveness of tactical actions and control of financial targets
  • Work closely with the Retailer partners to maintain the E2E operation, including portfolio management, order placement and backlog control, addressing possible issues involving systems or orders with the support internal areas, such as IT, customer care and finance
  • Support the team members on projects and tactical plans
  • Identifies, evaluates and recommends marketing opportunities, with the focus of optimizing online conversion and relevance, and improve the online user experience

Analyst, Marketing Campaign Development Resume Examples & Samples

  • Monitor and maintain marketing campaigns in Siebel and OBIEE and/or Teradata including email, direct mail, and IVR channels to ensure efficient and problem-free operations
  • Support and coordinate marketing campaign automation and associated tasks such as implementing, testing and executing marketing campaigns
  • Ensure design and functional specs meet business requirements
  • Test marketing automation including email systems, CRM system, data warehousing applications, data feeds and 3rd party software integration in multiple environments
  • Document software defects, using JIRA bug tracking system, and report defects to supervisors
  • Proactively identify new initiatives and/or improvements to current programs that gain operational efficiencies based on data analysis
  • All other projects and duties as assigned
  • This position has no direct reports
  • Bachelor's Degree (Marketing, Computer Information Systems, Business, or similar degree preferred) or equivalent experience with demonstrated proficiency
  • Minimum of 3 years Marketing or equivalent industry experience
  • Solid communication skills: Demonstrated ability to explain complex technical issues to both technical and non-technical audiences as well have the ability understand issues from a Marketing and customer experience perspective
  • Strong process orientation and expertise in documentation
  • Excellent technical analysis, planning and problem solving skills
  • Knowledge of the principles, practices and procedures of user acceptance testing
  • Ability to independently analyze data, identify discrepancies and inconsistencies and recommend a course of corrective action
  • Strong analytical thinking and problem solving skills
  • Ability to manage multiple projects and adapt to changing priorities
  • Ability to thrive in a fast-paced, team-oriented work environment
  • Ability to work with minimal supervision and demonstrate initiative and good judgment
  • Commitment to "internal client" and customer service principles
  • Excellent time management skills, with the ability to prioritize and multi-task, and work under shifting deadlines
  • Strong understand of CRM application (Siebel/Teradata) functions and database objects
  • Strong understand of OBIEE application functions and tools
  • 3+ years technical experience in a marketing operations role, preferably planning and executing marketing campaigns
  • 3+ years CRM system and data warehousing experience. Siebel/OBIEE and/or Teradata/CIM are preferred
  • Knowledge of marketing concepts, customer databases, and campaign management software
  • Hands on experience and knowledge of SQL

Analyst, Marketing Resume Examples & Samples

  • Manage end to end campaign execution for one or more channels
  • Support marketing strategy improvements for Card Services
  • Manage compliance review process
  • Coordinate with tech and product management to complete any required updates
  • Ownership of channel campaign calendar

Analyst Marketing & Partner Insights Resume Examples & Samples

  • Draw insights from secondary sources to establish value of Viacom networks to advertising partners
  • Produce essential reports that keep sales informed and provide strategic positioning for our networks and digital platforms
  • Present network and program performance metrics, competitive advantages, and thoughtful research stories to Ad Sales in regular meetings
  • Support Managers and Director on additional projects as necessary
  • Experience with R or Python strongly preferred
  • Strong Microsoft Office skills (Excel, PowerPoint, Word)
  • Experience with linear ratings systems (Nielsen TV Toolbox, Star Media, Lake 5, etc.) and/or digital measurement systems (Omniture, comScore, @Plan, etc.)
  • Knowledge of syndicated data systems (MRI, YouGov, Kantar, etc.)
  • Internship with national cable or broadcast network
  • Related college degree

Actuarial Analyst, Marketing Actuarial Resume Examples & Samples

  • Degree holder in Actuarial Science or related major, with some progress in actuarial examination
  • Prior work experience in an actuarial role will be an advantage
  • Solid actuarial knowledge
  • Excellent skill in Microsoft Excel and Access is preferred
  • Effective communication and time management skills
  • Demonstrate initiative, commitment and responsibility as a team member

Junior Marketing Analyst Resume Examples & Samples

  • Post graduate degree in science, economics or a related field is preferred—would best suit people who have recently graduated from a PhD
  • Be data-driven with a strong business acumen
  • Knowledge of statistics and the ability to draw business insights from large datasets
  • Able to visualize and simplify complex data sets
  • Experience with HIVE/SQL or willingness to learn
  • Interest in both online and offline marketing
  • Currently living in The Netherlands or prepared to relocate to The Netherlands

Analyst, Marketing Resume Examples & Samples

  • Support Product Launch
  • Support the annual strategic planning process and quarterly business review processes
  • Promotional Materials development (adjustment, development, translations coordination, approval, printing , distribution, SOP compliance and BOX upload)
  • Promotional materials approval process and DOCs controls (Ignite submission)
  • Responsible for RFA creation, execution and control for physicians activities – HCP (contracts, travels, congresses participation, logistics). Ensure physicians are engaging well with customer via good communication
  • HCP contracts control
  • Keep an updated list of planned and wish list activities with estimated budget
  • Variable Expenses control – build the forecast and control the expenses in order to avoid over expenses and execute marketing routine activities as payment request and control and calculate and report accruals for all business expenses
  • Create, execute and consolidate Voice of Sales
  • Request and monitoring task to MKT suppliers
  • Marketing Audits
  • Copyrights authorization for clinical papers distribution
  • Box Update
  • When necessary, customer visits

Search Marketing Analyst Resume Examples & Samples

  • Digital advertising campaign fulfillment and performance monitoring and analysis
  • Utilize tools to provide accurate and custom estimates of campaign potential to sales team as they approach clients to pitch our SEM products
  • Internal and external partner communication relative to landing page improvement suggestions, and email optimization to maximize campaign performance
  • Construction and optimization of ad campaigns and associated creative
  • Minimum of 1 year of paid search experience required
  • Ability to work cross-functionally with internal teams and manage multiple projects simultaneously in order to meet goals
  • Basic knowledge of AdWords, Bing Ads, or other SEM user interface platforms
  • Experience with keyword research tools and ability to use these tools to setup/expand SEM campaigns
  • Exceptional analytical, verbal, and written communication skills
  • Google AdWords certified or become certified within 6 months of hire date
  • Digital Marketing experience: 1-2 years

Junior Marketing Analyst Resume Examples & Samples

  • Collect, deduce, analyze data from primary and secondary sources
  • Provide actionable recommendations based on analysis of data
  • Track cultural and market trends; provide insights

Derivatives Analyst, Marketing Group Resume Examples & Samples

  • Create presentations and client marketing materials regarding market developments, trade ideas & hedging topics
  • Model derivatives trades in support of live execution, credit exposure modelling, and client requested analysis
  • Participate in pre-trade checks including documentation, compliance and credit
  • Manage post trade processes including trade booking, confirmations, reporting and P&L
  • Oversee trading documentation including ISDA Master Agreements & CSAs
  • Manage counterparty credit process including requesting and maintaining trading lines
  • Lead role in researching client financial statements and other marketing activities
  • 1-2 years of experience in a financial markets position with a priority preference given to fixed income derivatives
  • Strong quantitative skills including the ability to automate data analysis via spreadsheets & macros
  • Exceptional Presentation & communication skills required
  • Candidate should be able to manage tight project deadlines
  • Manage multiple tasks while working in a derivative trading floor environment
  • Knowledge of Financial products and markets
  • In depth knowledge of Excel, Word and Powerpoint for client presentations
  • Proficiency with Bloomberg
  • Bachelor’s degree with a priority preference for business or finance, or its equivalent

Data Analyst, Marketing Intelligence Resume Examples & Samples

  • Proficiency with digital analytic tools such as Google Analytics and Omniture as well as proficiency with Microsoft Office, Excel, Access. Familiarity with SQL is a plus
  • Ability to prioritize time well and juggle multiple projects effectively and proactively
  • Ability to communicate coherently and sensitively with clients, vendors and staff members Excellent writing, verbal, presentation and consensus-building skills
  • Intuitive and analytical approach to problem solving
  • Ability to organize people, projects and information, to work above and beyond the call of duty and provide guidance across departments in a team and matrix environment
  • Ability to meet high standards for quality and accuracy under tight deadlines
  • Five years or more experience in marketing analytics/marketing operation

Senior Data Analyst, Marketing Intelligence Resume Examples & Samples

  • Use customers’ raw data and analytical tools such as SAS, SQL, and Google Analytics to help them better understand their customer ; develop data presentations in Excel and PowerPoint
  • Make data-based recommendations to improve customers’ top and bottom line
  • Develop and build a variety of reports for the client, primarily with Tableau and Excel; identify trends and actionable insights
  • Develop and present written and verbal reports and presentations to internal teams and clients
  • Manage and resolve the key data issues involving quality and consistency of data for analytical purposes
  • Consistently lives agency's guiding principles
  • Works with Account Management, Strategy and Operations teams to maintain client relationships and client expectations
  • Bachelor’s degree plus at least three years of experience in analytical/planning functions or Master's
  • Expert proficiency with Microsoft Excel and PowerPoint
  • Proficiency with R, SPSS, SAS and/or Tableau a plus
  • Experience with web analytics tools (e.g., Google Analytics, Omniture) preferred
  • Experience utilizing analytics to marketing problems and opportunities to inform business strategies preferred
  • Proven ability to communicate complex ideas clearly to internal and external clients
  • Excellent written, verbal, presentation and consensus-building skills
  • Ability to prioritize time well and balance multiple projects effectively

Analyst, Marketing Operations Resume Examples & Samples

  • Analyze large data sets in excel related to campaign metrics and event attendance to identify trends that assist with increasing outreach to Financial Advisors
  • Understand and navigate approval workflows to ensure materials are legal and compliance approved for client distribution
  • BA or BS required; major in Accounting, Economics, Business, Finance or related fields preferred
  • 3 to 5 years related experience in the investment management business, with preference given to those with marketing operations background
  • Strong familiarity with computer applications including Excel, Access, PowerPoint and Word
  • Ability to manage large data sets in excel through pivots and if required, VBA coding and macros
  • Quick learner of new marketing systems and approval workflows
  • Comfort working with a global team that spans regions and time zones
  • Expected office hours (in local time): 11 AM – 8 PM

Marketing Optimization Analyst Resume Examples & Samples

  • Create and manage the Marketing Optimization services organization serving
  • 3+ years of experience in quantitative and qualitative analysis in one or more of the following areas: marketing research, marketing OR advertising agency (media planning)
  • Applied quantitative analysis experience highly preferred
  • Strong ability to effectively communicate information and ideas in written and verbal formats
  • Ability to lead, plan, develop, and implement projects / programs that generate profit and the courage to reject those that do not
  • Ability to measure business performance through financial analysis
  • Ability to effectively direct IT / Vendor resources related to analytic services
  • Demonstrate ability to work within a team setting and manage work flow(s)

Analyst Marketing Senior Resume Examples & Samples

  • Assess data to determine market size and Exterran's share by product line
  • Track leading indicators to determine market movement and resulting changes in customer needs
  • Assess competitors and any data allowing us to measure their performance
  • Follow major current and prospective customers to predict future needs
  • Review win/loss data to determine where we're losing, who we're losing to, and why by product
  • Bachelor's Degree in related field preferred
  • 2 to 5 years of related experience required. Education in a field may be substituted for experience on a one-to-one exchange

Data Growth Analyst, Marketing Operations Resume Examples & Samples

  • Building reports to monitor marketing team performance metrics
  • Work with other members of the marketing team to run analysis that help the broader marketing team focus and optimize their efforts
  • Leveraging BI software (Looker) to run analyses on our marketing and sales data
  • Fluency in our Salesforce system and data flow
  • Serving as an authority on data stored in multiple systems (HubSpot, Salesforce and Looker) and data analysis techniques
  • Supporting marketers who need assistance analyzing data and interpreting results to drive decisions

Business Process Analyst, Marketing Resume Examples & Samples

  • Experience in software or high-tech marketing
  • Prior use of advanced marketing automation systems like Marketo or Eloqua
  • System administration and marketing experience using

Analyst, Marketing Resume Examples & Samples

  • Support National Account Managers in securing sales and satisfaction from National Accounts customers
  • Ability to balance multiple assignments
  • Good organization skills
  • Ability to build and maintain relationships with customers
  • Necessary Tools and Training: statistical modeling software, (SAS, SPSS) and database tools along with internal CIS and Gas Request systems

Account Analyst, Marketing Resume Examples & Samples

  • Run reports and look-up information as requested by production team and/or client
  • Follow predefined procedures and update information in the information systems as needed
  • Consistently exceed client expectations and provide superior customer service

Analyst, Marketing Resume Examples & Samples

  • Identifies, tracks and forecasts patterns in residential, commercial and industrial customer base for all franchises to include customer counts, new meters, margin, consumption, marketing program costs and ROI, and leading indicators of customer activity
  • Supports Marketing & Sales Management in identifying new customers, markets and applications for natural gas and assesses the business impact of those implications
  • Uses analytic models to segment customers to determine optimum product offerings, messaging, channels and programs to achieve highest ROI
  • Develops forecast models to help predict outcomes of marketing programs
  • Perform data analysis, compile and distribute reports on customer growth, attrition and margin performance; make recommendations and findings and report to management
  • Use external data sources to supplement internal sources of data for CRM/database analysis and segmentation
  • Coordinate ad hoc requests for data analysis and market feasibility models
  • Responsible for the forecasting of customer growth and attrition with the use of statistical modeling software
  • Prepare variance analysis on budget and forecast results
  • Prepare monthly Marketing & Sales reports and responsible for compiling and maintaining cost, economic, and energy data
  • Participate in special projects, as requested
  • Bachelor’s Degree in marketing, statistics, business or related field, or equivalent combination of education and experience
  • Bachelor’s degree or equivalent with 2 years of experience or a combination of education and experience
  • Strong analytical skills and ability to contribute to planning and strategic thinking
  • Ability to develop and execute projects with minimal supervision
  • Excellent organizational, time management and project management skills
  • Experience in Microsoft Excel and with Data Management

Senior Technical Analyst, Marketing Analysis Resume Examples & Samples

  • Data analysis--create repeatable and significant analysis of marketing and sales programs
  • Data acquisition and transformation--obtain data from third parties and transform it into our internal databases
  • Sales analysis - analyze regular and test sales results to understand current performance
  • Data management -- work with IT to develop and maintain databases that support marketing and sales analysis
  • Ad Hoc Analysis--perform complex ad-hoc analysis in a timely manner to facilitate real-time decision making
  • Proficiency in Microsoft Excel, SQL
  • Experience with web scraping and statistical programming languages (R, Python, etc.)
  • Ability to solve problems using data and clearly communicate the results
  • Passion for the restaurant industry and desire to train in our restaurants to learn operations. A strong desire to help shape the future at Arby's

Junior Marketing Analyst Resume Examples & Samples

  • Strong computer skills; proficiency in Excel a must
  • Highly detail-oriented and analytical
  • Excellent organization and planning skills and a proven ability to multi-task
  • Strong communication and presentation skills, including the ability to articulate analytical and technical aspects to management
  • 4-year college degree in Business/Marketing/Advertising/Mathematics or similar
  • 1 - 2 years Marketing Experience (Preferred)

Junior Marketing Analyst Resume Examples & Samples

  • At least 2 years in a marketing related function
  • Ability to manage multiple projects with tight deadlines
  • Excellent proficiency with Microsoft Office suite, particularly PowerPoint and Excel
  • Creativity and enthusiasm important!
  • Knowledge of BBH products and services an advantage
  • Knowledge of marketing for the financial services business an advantage

Lead Marketing Analyst Resume Examples & Samples

  • Integrate forms with C360 as required, test with IT
  • Take the lead on integrating other marketing cloud applications or tools with Eloqua and documenting the process. (once IT approved.)
  • Minimum 5 years’ experience in digital marketing automation, skilled in HTML
  • Bachelor’s degree in Business or Marketing from an accredited institution
  • Minimum 5 years’ experience in digital marketing- preferably in B2B environment
  • Have experience with marketing automation platform. Specifically Eloqua
  • Spanish speaking a plus

Specialist / Analyst, Marketing Operations Resume Examples & Samples

  • Analytics and Reporting: Conduct marketing data analysis utilizing various corporate reporting applications (i.e. OBIEE, Tableau, Oracle, etc.) to support key decision-making processes of senior marketing leadership; Develop new standardized reporting templates to enable consistent spend management processes globally. Perform data analysis on both current and past spend patterns against industry ratios and corporate KPIs; Perform ad-hoc analytics as needed (e.g. spend by expense type, spend by vendor, spend patterns over time, spend by department, plan vs. actual, etc.)
  • Budget Management: The on-going tracking of marketing spend by budget across multiple departments and geographies; Forecasting remaining budget amounts; Provide status updates on opened POs; Reconciling budgets across the larger CMO organization and internal marketing departments; Performing ad-hoc budget requests (i.e. reconciliations, prior-year comparisons, status reporting, etc.)
  • Data Quality and Governance: Assume ownership of the various data quality improvement projects currently in flight. Work with global marketing budget owners to assess data quality metrics against corporate KPIs. Determine, present, and implement process improvements for increasing data quality
  • System Enhancements: Responsible for spearheading the analysis and recommendations for functional enhancements to our marketing system; Working with various global marketing departments to gather feedback on enhancement proposals, and brainstorm new system enhancement recommendations; Working with IT on enhancement feasibility, execution, UAT testing, and go-live rollout
  • System Owner: Provide approvals on our marketing systems requests, such as: budget name changes, adding or removing cost centers, adding marketing campaigns, etc.; Working with IT to resolve any systems breaks or issues that may arise from systems enhancements
  • Purchase Order Processing: Enter POs into our Marketing Resource Management System (MRM), and Oracle iProcurement System (P2P); Monitoring the PO approval process; Work with marketers and vendors on invoice management (i.e. timely execution of invoice processing, monitoring invoice accuracy); Reconcile marketing spend data between three systems: marketing, procurement and finance; Problem solve and advise on PO process inquires as needed
  • Systems Evolution: The business is currently analyzing possible solutions for upgrading or replacing our current marketing system of record. This role will play an integral part in determining functional requirements, assessing vendor package capabilities, creating recommendations against functional requirements, working with IT to implement and test new solutions, and help train users during roll-out
  • Support the annual planning process: Gathering budget categories and budget names for input into the marketing system; Working with marketers to gather planned campaigns and loading them into the marketing system: Loading finalized budget amounts into the marketing system
  • Audit: Work with Audit to support periodic systems assessments; Support Audit to implement any action plans that may be identified
  • Support Leadership with annual Investment Planning process
  • 4+ years related finance, analytics, or operations experience for a global organization
  • Bachelor’s degree in a business or operations related disciplines preferred. (Marketing; Management; Finance; Accounting)

Marketing Insights Analyst Resume Examples & Samples

  • Use comScore data to conduct innovative research and deliver market-relevant insights in support of product development and thought leadership initiatives
  • Lead the regular publication of comScore’s syndicated market rankings in areas such as digital media, mobile, and video
  • Play role in planning, outlining, and developing unique insights content for comScore’s reports, presentations, and white papers
  • Actively engage with comScore’s syndicated data sets to surface interesting findings and insights that help demonstrate the value of our products to clients
  • Become subject matter proficient on a variety of topics, including digital consumer trends, social media, e-commerce, mobile, digital video, and TV in order to provide insight and analysis to journalists and other industry observers
  • Assist with various marketing communications functions, including the development and dissemination of press releases, blog posts and other written communications
  • Proactively pitch data, insights, stories and announcements to journalists to maximize awareness and media exposure for comScore
  • Work closely with leading technology and media journalists to incorporate comScore data and/or industry experts in their articles
  • Work closely with cross-functional teams (including product management, product marketing and sales teams) to devise marketing strategies that support sales objectives
  • Edit communications content and provide review/approval of client communications content that cites comScore
  • Use various marketing analytics tools for internal reporting purposes
  • Become an expert in using comScore’s syndicated measurement tools
  • Minimum of bachelor's degree from a selective university
  • Experience and/or strong interest in the technology, media or digital advertising industries strongly preferred
  • A high intellect individual who combines analytical excellence, razor-sharp communication skills and an ability to cultivate outstanding relationships with journalists and clients
  • Direct experience with syndicated research tools such as comScore Media Metrix strongly preferred
  • A proven track record of success in delivering measurable results
  • Flexibility and ability to work fast under tight deadlines with demanding quality requirements
  • Must be expert in all Microsoft Office applications and knowledgeable about technology and digital consumer behavior
  • A desire to set and pursue aggressive goals in an innovative, fast-paced and winning company
  • LI-NB1

Analyst, Marketing Resume Examples & Samples

  • Extensive data mining to uncover deep insights
  • Run queries on large quantities of set-top box data
  • Utilize Nielsen’s Arianna program and internal set-top box data to
  • Advanced knowledge of Microsoft Excel; experience with VBA and macros
  • Experience with SQL preferred
  • Meticulous attention to detail required to ensure accurate data pulls and logical file storage
  • Understanding of TV research analysis, marketing, media production, advertising sales, communications and digital media
  • Minimum 1-3 years in research with established track record of managing databases and executing regular reports
  • Dynamic personality to be able to effectively communicate with both internal and external partners
  • Creative thinker that can fashion meaningful stories with the ebb and flow of sports/news viewership
  • Strong understanding of the organization’s goals and objectives

Analyst Marketing Insights Resume Examples & Samples

  • BA/BS in Business, Finance, Economics, or other related field
  • 3 – 5 years of experience analyzing sales and marketing data
  • 2+ years of experience working with Adobe Analytics and Adobe Target (or other web analytics and testing platforms)
  • Strong analytical skills with impeccable attention to detail
  • Knowledge of various data mining techniques to generate business insights
  • Advanced Excel and Access skills; experience with Tableau or other data visualization tools, SQL experience plus
  • Strong ability to identify business issues, formulate plans to resolve these issues and effectively communicate the results to all levels of the organization
  • Salesforce Administrator or Developer experience a plus
  • Eloqua Administrator or Developer experience a plus
  • Excellent written / oral communication with ability to influence all levels of the organization
  • Ability to collaborate in a global team environment

Associate Analyst, Marketing Resume Examples & Samples

  • The individual will partner with local and regional marketing teams to ensure they are implementing programs according to strategy, creative guidelines and operating within a consumer marketing excellence framework to optimize results
  • Responsible for partnering with the global and regional marketing teams to track, monitor and report results globally, across programs
  • Key for driving research and insights regarding causes and employee programs to help drive further development and enhancement of pillar
  • Increase program effectiveness and efficiency through knowledge share, scaling of best practices and constant communication with the markets
  • Champion Priceless among internal and external stakeholders, creating content and partnering with HR and Communications to develop a comprehensive plan for engagement, learning and sharing
  • Creates and sustains an environment of innovation, collaboration and a desire to drive results
  • Substantial previous marketing and management experience required; knowledge of payments business a strong plus; strong business acumen
  • Previous exposure to consumer marketing and a general consumer understanding
  • Strong program and project management skills
  • Sound business judgment and strong business acumen; forward thinking, proactive
  • Flexible; adapts quickly to changing priorities and works well under aggressive deadlines
  • Self‐directed; ability to think independently
  • Ability to manage and prioritize multiple, concurrent projects in a fast‐paced, demanding environment

Lead Marketing Analyst Resume Examples & Samples

  • Contributes to the development of a marketing strategy and tactics consistent with the organization's overall mission, vision, and objectives through the use of data driven recommendations
  • Defines measures of success, objectives, recommends choice of media, and allocates resources so marketing strategies are effective, economical, and appropriate for the intended audience; demonstrates the ability to tailor marketing strategies uniquely for each channel
  • While this individual doesn’t have direct reports, he/she manages strategic bodies of work and leads highly visible strategic conversations across the organization with executive leadership teams
  • Adjusts marketing strategy and plans to meet changing markets and competitive conditions “on the fly” utilizing data and analytical skills; conducts post mortems and deep dives of how to improve marketing effectiveness future state
  • Liaises with other cross-functional managers to ensure that marketing activities are integrated with other parts of the business and align with corporate objectives
  • Drives Marketing projects to completion by leading, directing, evaluating, and developing a team of marketing professionals that effectively implement the marketing strategy and deliver on enterprise objectives
  • Manages a multi-million dollar expense budget and ensures that Marketing funds are appropriated in the most cost-effective and impactful manner
  • Requires deep understanding of each channel (mass and digital) and an evolving knowledge of channels consumers interface with regularly which shifts day to day
  • Demonstrates the ability to pivot quickly and adapt to the changing demands of the consumer based on how the customer is voting with their wallet (financial performance) as well as how the customer is voting with their time (e.g. how the customer chooses to consume the media)
  • Bachelor's Degree in Business, Communications or related field
  • 3-5 years experience in Marketing or related field
  • 5+ Experience in the Retail Industry

Analyst, Marketing Solutions Resume Examples & Samples

  • Track, evaluate initiatives and suggest improvements for each collaboration
  • Create and routinely update templates for reporting of paid partnership campaign results
  • Ensuring all brand driven traffic has been accurately tagged
  • Create and analyze UTM link reports to advise brand on traffic performance
  • Being always updated on the latest trends in Online Marketing Channels and responsible of keeping Lazada as a first mover on technologies and advertising
  • At least 2 to 3 years in either area of brand marketing/digital marketing/ media sales/ ecommerce experience that includes data-driven analysis of campaign performance
  • Proficient command of MS, Excel, and PowerPoint with advanced analytics & presentation skills
  • Experience in using Google Analytics, Adwords will be a plus
  • Excellent teamwork and problem solving skills
  • Strong communication skills and can build relationships with people from different background and cultures, both online and offline
  • Strong analytical mind-set

Analyst, Marketing Technology Resume Examples & Samples

  • Supporting the operational processes of maintaining Marketing Technology applications, which may include: user entitlements, troubleshooting issues, overseeing that governance standards are being followed, testing new functionality, etc
  • Defining and documenting business requirements, standards and governance processes
  • Analyzing and reporting metrics on utilization of key marketing technology platforms such as Eloqua
  • Support multiple projects simultaneously with skill, attention to detail, tenacity, and a focus on results
  • Supporting and training others on new technology features and enhancements
  • Defining processes and coordinating release management communications
  • Seeking opportunities for improving implementation and training of marketing technology

Analyst, Marketing Performance Resume Examples & Samples

  • Strong knowledge of the credit card and retail industries
  • Strong understanding of marketing channels and best practices; High proficiency in marketing KPI’s, testing, optimization, and continual improvement
  • Strong understanding of marketing systems, workflow management, and CRM tools, platforms, and environments
  • Strong skills in analytical and quantitative approaches, logic, and reasoning
  • Strong skills in Microsoft Excel (proficient in core capabilities, as well as pivot tables, macros, and analytical functions), PowerPoint, and Word
  • Strong attention to detail and self-auditing skills
  • Strong relationship building and verbal and written communication skills
  • Understanding of operational reporting related to marketing performance across multiple channels
  • Capability to code SAS and SQL and/or exposure to other CRM analysis tools and techniques, such as Unica, Adobe Campaign, APT, etc
  • Ability to meet established deadlines and work on multiple projects simultaneously
  • Ability to effectively identify, approach, and resolve problems
  • Ability to embrace change; adapt to new tools and processes
  • Alliance Data is an Equal Employment Opportunity employer