Senior Analyst, Marketing Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the senior analyst, marketing job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

  • Craft your perfect resume by picking job responsibilities written by professional recruiters

  • Pick from the thousands of curated job responsibilities used by the leading companies

  • Tailor your resume by selecting wording that best fits for each job you apply

Noavatar-profile
KU
K Ullrich
Kelsie
Ullrich
494 Buckridge Field
Phoenix
AZ
494 Buckridge Field
Phoenix
AZ
Experience Experience
07/2015 – present
Philadelphia, PA
Senior Analyst, Marketing Analytics
Philadelphia, PA
Senior Analyst, Marketing Analytics
07/2015 – present
Philadelphia, PA
Senior Analyst, Marketing Analytics
07/2015 – present
  • Support the manager in building and maintaining relationships as a financial partner to the Marketing team
  • [Efficiency/Consistency] Develop approaches, templates and tools that ensure a consistent approach in all offer post-analysis whether ad-hoc or recurrent
  • Partners with external (media) agencies in the in depth analysis of campaign specific performance, and identification of opportunities of improvement
  • Determine when to seek guidance from manager/customer
  • Collaborate with other members of the team and across the organization to build upon results to create deeper insights
  • [Marketing Campaigns] Responsible for all aspects of marketing campaign analysis and clear dissemination of results/insights to marketing leadership across the organization. This includes analysis of recurring/informational communications, targeted offers, mass media spend, results of any test performed and incrementality
  • [Interpretation] Partner with marketing analytics decision support team to provide interpretation/translation in order to make effective recommendations to marketing leaders
01/2011 – 06/2015
Detroit, MI
Senior Analyst, Marketing
Detroit, MI
Senior Analyst, Marketing
01/2011 – 06/2015
Detroit, MI
Senior Analyst, Marketing
01/2011 – 06/2015
  • Work closely with the NAB Wealth marketing LT to design, develop and maintain key management reporting items such as Performance Unit ROI measurement
  • Undertake analysis of internal and external data to inform and influence decision makers on how marketing activities are developed and executed
  • Manage offer performance in the channel and provide reporting insights
  • Analyze and report business performance (market share, volume and revenue trends and drivers, competitive performance)
  • Partner with creative agencies to develop breakthrough marketing to improve results
  • Keep abreast of trends and new developments within the Consumer Marketing Landscape and provide regular updates on competitor activity
  • Development, implementation and monitoring of measurement frameworks to capture the impact of marketing efforts on customers and underlying business
12/2005 – 07/2010
Houston, TX
Senior Analyst Marketing
Houston, TX
Senior Analyst Marketing
12/2005 – 07/2010
Houston, TX
Senior Analyst Marketing
12/2005 – 07/2010
  • Have you managed or executed brand sponsorship contracts and activated them against multiple objectives?
  • Manage and build strong relationships with front and middle-line managers of select partners, property owners, and retailers
  • Develop and manage digital marketing campaigns and social promotions and track their success
  • Strong initiative –conceive projects and execute based on open business/analysis questions
  • Provide ongoing analysis and reporting to guide strategic marketing and sales decisions
  • Define a baseline of internal and external metrics to track product line performance (end markets, customer types, etc)
  • Manage the company’s social media presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant
Education Education
Bachelor’s Degree in Business Administration
Bachelor’s Degree in Business Administration
University of Florida
Bachelor’s Degree in Business Administration
Skills Skills
  • Strong attention to details but also able to see the bigger picture
  • Ability to collaboratively problem solve and keep others engaged and accountable
  • Strong relationship building skills and ability to collaborate across multiple cross-functional partners
  • Displaying a sense of urgency, bias for action, and strong attention to detail
  • Demonstrated ability to assist with a variety of complex communication projects simultaneously; on budget and on deadline
  • Strong written and oral communication skills
  • Strong proofing and grammatical skills
  • Demonstrated knowledge of a broad digital platform and leveraging it in marketing campaigns
  • Excellent presentation and organizational skills
  • Demonstrated ability to develop marketing strategies and execute associated programs
Create a Resume
1

Senior Analyst, Marketing Analytics Resume Examples & Samples

  • B.S. Degree Business, Economics or related field
  • Self-motivated with 3-5 years of industry work experience
  • Good knowledge and understanding of online marketing programs preferred
  • Strong applied analytics with aptitude for using data solve business problems
  • Experience with spreadsheet modeling, report creation, and trend forecasting, e.g. expert Excel skills
  • Experience with techniques and tools relevant to data and marketing analysis including a working knowledge of relational databases. SQL knowledge helpful
  • Excellent communication and presentation skills. Recruiter: Howard Fishman
2

Director & Senior Analyst Marketing Analytics Resume Examples & Samples

  • Minimum of 2 years relevant experience with advanced SQL skills and expertise in direct-response analytics
  • An excellent understanding of the concept and applications of data-mining
  • SAS skills with experience in predictive analytics preferred
  • Strong written and verbal communication skills and ability to present complicated concepts to people without a technical background
3

Senior Analyst Marketing Campaign Analytics Resume Examples & Samples

  • Projects are 'hands-on' where employee will own the entire engagement: consultation, analysis development, and results presentation
  • Proficiency in SQL on various platforms such as DB2, Oracle, SQL Server
  • Ability to design and use OLAP functions, data cubes, and recursive queries
  • Expertise in building customized code in SAS including, but not limited to Macro programming, SAS/Graph, GMAP, ODS
  • Proficient in web programming, including HTML, CSS
  • Proficient in advanced web programming, such as Javascript
4

Senior Analyst Marketing Analytics Resume Examples & Samples

  • Develop predictive models & targeting strategies to support Marketing efforts
  • Develop and execute a comprehensive cross sell, retention and growth strategy for existing customers, both for assets & liabilities
  • Increase awareness and market share for deposits through product/event led campaigns
  • Value added offers and services to customers to improve customer engagement
  • Design and implement a Customer Life Cycle Management (CLCM) program to improve customer service & brand experience, increase product penetration and control attrition
  • Production of regular performance monitoring across all marketing campaigns
  • Performance monitoring of models / scorecards
  • Identification of enhancements within agreed parameters to optimise performance
  • Engage with on-shore partners and business heads to execute analytics projects in line with business expectation
5

Senior Analyst, Marketing Analytics Resume Examples & Samples

  • The senior analyst supports business performance optimization through analysis on all marketing initiatives that are objectively measurable
  • Analyze promotional events based on sales, guest traffic, margin and EBITDA performance to assess R Us’ marketing plans. Provide analysis and recommendations to business owners
  • Collaborate with Marketing team to set up and analyze marketing and promotional tests. Summarize and communicate key findings. Provide value-added business recommendations
  • Support cross-functional business partners to deliver ad hoc analyses and communicate relevant results and recommendations
  • Proactively seek ways to improve reporting, leverage knowledge of data systems and technical skills to identify and develop opportunities for process improvement and meet changing business needs
  • Support the manager in building and maintaining relationships as a financial partner to the Marketing team
  • This group is highly visible in the organization and candidate must be able to present results and translate statistical and business terminology to senior members of management. Must be able to interact productively with Decision Makers
6

Senior Analyst, Marketing Analytics Resume Examples & Samples

  • [Reporting] Create and distribute recurring reports that evaluate marketing program effectiveness and leverage available standard tools
  • [Interpretation] Partner with marketing analytics decision support team to provide interpretation/translation in order to make effective recommendations to marketing leaders
  • [Efficiency/Consistency] Develop approaches, templates and tools that ensure a consistent approach in all offer post-analysis whether ad-hoc or recurrent
  • [Testing]Support testing & validation of data enhancements and development from the technology organization. Proactively suggest customer segment reinvestment tests based on current trending
  • [Data Analysis] Analyze and organize the data available to the business. Inspect, clean, understand, and transform data while keeping the big picture of the business model in mind and analyze with focus and purpose to transform quality data into an asset
  • [Ad-hoc] Support complex ad-hoc post analysis of offers as required by leadership and the support team
  • Highly collaborative approach and open communication style
  • Experience with analytic tools/software such as SAS, SPSS, MS Access, Cognos
  • Knowledge of brand personalities/brand and division locations
  • Familiarity with Vail Resorts and its operations
7

Senior Analyst, Marketing Resume Examples & Samples

  • Use data-driven insights to inform and improve the design, effectiveness and efficiency of marketing activities
  • Performing detailed analysis of data pertaining to diverse marketing activities within the Business Banking and NAB Wealth divisions
  • Undertake analysis of internal and external data to inform and influence decision makers on how marketing activities are developed and executed
  • Collaborate with campaign managers and marketing managers to develop relevant and actionable post-campaign learnings
  • Development, implementation and monitoring of measurement frameworks to capture the impact of marketing efforts on customers and underlying business
  • Develop automated processes that enable the delivery of timely reporting and analysis for key stakeholders
  • Work closely with the NAB Wealth marketing LT to design, develop and maintain key management reporting items such as Performance Unit ROI measurement
  • Providing support, coaching and training to colleagues on required technical skills or database knowledge (e.g. SAS, SQL, GDW, Tera-data)
  • A minimum of 3 years of proven analytical experience
  • Strong SQL and SAS coding skills are an essential requirement for this role
  • Strong communication skills – can communicate with influence both written and verbally to team members and a broad range of stakeholders
  • Strong attention to details but also able to see the bigger picture
  • Can work autonomously and without requiring ongoing direction
  • Can easily build meaningful relationships with team members and stakeholders
  • Brings potential solutions when raising problems and takes ownership of resolving them
  • Provide support and guidance to junior members of the team
  • Knowledge of Superannuation/NAB Wealth business (preferred but not essential)
8

Senior Analyst Marketing Analytics Resume Examples & Samples

  • Provide ongoing evaluation of marketing efforts through analysis of findings to inform recommendations around investment reallocations to maximize ROI
  • Coordinate efforts between marketing teams and business units to help weigh marketing efficiency vs. business results
  • Work with other marketing effectiveness team members to interpret business needs into learning objectives and analytical solutions to address internal client stated objectives
  • Continuously identify process and engagement improvements to enhance the ability of the marketing effectiveness to impact investment decisions and business results
  • Bachelor’s Degree in Marketing, Economics, Business Administration, or Statistics
  • 4+ years of relevant experience in marketing, marketing analytics, or strategy
  • Broad understanding and knowledge of the applications and components associated with marketing mix and tactics
  • Experience interpreting data to make business recommendations such as optimizing marketing investments
  • Strong communication, consultative, and interpersonal skills to build relationships with colleagues and business partners
9

Senior Analyst, Marketing Operations Resume Examples & Samples

  • Overseeing all aspects of data management
  • Assessing data available against project needs in order to determine requirements
  • Analyzing, formatting and distributing reports
  • Creating best-in-class, detailed data processing specifications for vendors and client IT organizations
  • Providing task schedules and manage vendor functions to adhere to schedules
  • Assessing project needs and designing data-related process flows to deliver
  • Mentoring junior employees and teaching them new functions and skills
10

Senior Analyst, Marketing Resume Examples & Samples

  • Demonstrated superior writing and presentation skills
  • Demonstrated knowledge of a broad digital platform and leveraging it in marketing campaigns
  • Demonstrated understanding of brand development and implementation
  • Demonstrated ability to develop marketing strategies and execute associated programs
  • Demonstrated ability to assist with a variety of complex communication projects simultaneously; on budget and on deadline
  • Demonstrated project management skills to include comprehensive planning, scheduling and communication
  • Professional demeanor to represent the company favorably to internal and external audiences
  • Proven ability to work both independently and as part of a team, exercising sound judgment and managing matrix relationships to meet team goals; ability to follow and maintain guidelines
  • Ability to manage external vendor resources and relationships
  • Dedication to upholding values and performance imperatives
11

Senior Analyst, Marketing Resume Examples & Samples

  • Project manage key initiatives to support long-term product strategy
  • Lead tech projects as needed to launch new capabilities/features
  • Conduct market research to understand customer needs
  • Support compliance initiatives as required
  • Support results reporting as required
  • Proven project management skills and ability to manage multiple workstreams simultaneously
  • Strong relationship building skills and ability to collaborate across multiple cross-functional partners
  • Will-to-win and flexible “can do” attitude
  • Advanced skills in Microsoft Word, Power Point and Excel
  • Knowledge of Amex capabilities, systems and processes a plus
12

Senior Analyst, Marketing Resume Examples & Samples

  • Bachelor’s degree in relevant field required
  • Minimum 4 years of experience in business or financial analysis required
  • Thorough knowledge of finance and accounting concepts and principles
  • In-depth understanding of key business drivers
  • Effective oral and written communication skills with ability to present to and influence senior management
  • Advanced skills in Microsoft Excel and/or other modeling or statistical tools
  • Critical thinking and strong problem solving skills with the ability to recommend effective solutions
  • Ability to perform complex financial modeling and analysis
13

Analyst / Senior Analyst, Marketing Resume Examples & Samples

  • Manage online applications and digital marketing placements
  • Monitor and own results reporting and forecasting
  • Pull and analyze ad hoc marketing campaign data requests
  • Optimize landing page experiences to deliver engaging customer journey online to increase conversion
  • Lead strategic initiatives in partnership with product and marketing teams
  • Expand metrics and tracking tools for web and phone to measure conversion and identify new opportunities
  • Monitor application traffic and response to uncover opportunities to increase conversion
  • Manage relationships with legal, compliance and technology teams
  • Minimum 1-3 years work experience, preferably in digital marketing
  • Strong analytical skills and ability to handle lots of data (Advanced skills in Excel and/or experience with Omniture, Google Analytics etc. preferred)
  • Proven ability to independently manage multiple initiatives and drive results
  • Strong attention to detail, presentation, and project management skills
  • Self-starter and comfortable with white space
  • Strong work ethic, passion for high quality and responsiveness to internal and external partners
  • Positive attitude and a sense of humor
14

Senior Analyst, Marketing Resume Examples & Samples

  • Manage above the line strategy including planning & executing a series of annual Card Member events
  • Deliver portfolio reporting, including distribution of the monthly scorecard
  • Execute partner marketing, including ownership of claims & terms and conditions
  • Participate in day-to-day relationship management with the partner to complete product line changes, troubleshoot product benefit issues, and collaborate on ways to deliver profitable portfolio goals
  • Liaise with key internal and external partners, including Starwood counterparts and internal stakeholders including World Service, TLS, GMS, PR, GCO, Compliance, Brand, etc
  • Develop a deep understanding of product benefits, benefit usage, and opportunities for portfolio improvement
  • Demonstrated organizational skills, the ability to multi task, and effective prioritization across business initiatives
  • Ability to influence and build strong relationships with internal and external partners
  • Solid analytical capabilities to review business performance
  • Ability to drive results across multiple teams and at all levels
  • Strong collaborator and team player with excellent communication skills
  • Prior experience with Product Management or marketing experience is a plus
  • Prior travel industry/lodging experience is a plus
  • Willingness to ask questions and challenge the status quo
  • Flexible—willing to take on multiple projects and able to juggle many priorities
15

Senior Analyst, Marketing Operations Resume Examples & Samples

  • Support the annual and quarterly strategic planning, budgeting and forecasting process for the Marketing organization. Partner closely with Finance and Marketing Channel owners to ensure accurate ongoing budget management
  • Partner and align with sales, finance, and all marketing departments to manage all aspects of revenue planning (e.g., forecast, strategic plan, goals). Build and own revenue forecast models for in-depth analyses
  • Work side by side with Sr. Manager of Marketing Operations to implement marketing programs and to measure their success
  • Lead and deliver analytics projects driving key insights for making critical business decisions across each Department (for example: KPI forecasting and identification of key metrics drivers, and marketing spend allocation & efficacy)
  • Define metrics and manage the weekly, monthly and quarterly reports/readouts/roll-ups for executives on key marketing programs and campaigns
  • Run quarterly/monthly marketing metrics review processes & meetings for all stakeholders
  • Optimize existing weekly, monthly, and annual forecasting processes and reporting
  • Determine optimal marketing spend allocation & efficacy at team and program level
  • Ad hoc quantitative modeling
  • Develop new ways to use data to guide better marketing investments across marketing
  • 3+ years’ experience in marketing, strategic consulting, investment banking and / or finance
  • Ability to think strategically, but also have exceptional attention to detail in execution
  • Strong proficiency in quantitative analysis, and presentation using Excel and PowerPoint
  • Experience working with Salesforce CRM preferred
  • Previously built and owned integrated models in Excel
  • Excellence in organization and planning
  • Strong team player with ability to develop effective working relationships with cross-functional teams
  • High energy with superb attention to details, and the ability to prioritize and deliver in a fast paced environment
  • Ability to self-start and self-direct work in an unstructured environment
  • Strategy consulting background or experience in large high tech company’s corporate strategy teams is a plus
16

Senior Analyst, Marketing Resume Examples & Samples

  • Supporting the re-positioning of the brand, including partnering with Consumer Insights & agency partners on consumer learning agenda, territory identification, brand purpose alignment, and brand architecture guardrails
  • Support team in development of innovation pipeline for ONE. This work will be critical as we further develop our Water+ portfolio strategy, in which coconut water plays a key role as a growth category
  • Serve as project lead with cross functional partners on any ONE initiatives/execution. Represent brand in team meetings and partner with Integration lead, R&D, Supply Chain, Finance, Sales, etc
  • Support design development/new visual identity for brand, including potential new packaging structures. Partner with Design team on design work and approvals, ensuring leadership alignment
  • Lead claims work with regulatory, nutrition, R&D
  • Manage ONE and overall long term innovation team budget
  • Support the team in Pepsi Strategic Plan (PSP) (i.e. sampling, experiential, presentation etc.)
  • A minimum of 2 years prior Marketing experience
  • Preferred: Prior Brand Management Marketing experience within consumer packaged goods
  • Understanding of and interest in consumer behavior. Ability to identify trends and insights that lead to product ideas that uniquely satisfy unmet needs
  • Desire to become functional expert of Water+ category/landscape
  • Ability to partner with Global, Insights, S&I, Commercial, Comms and other cross functional leadership to build and execute innovations on time and with maximum effectiveness
  • Ability to collaboratively problem solve and keep others engaged and accountable
  • Displaying a sense of urgency, bias for action, and strong attention to detail
  • Creative thinker and problem solver with a passion for brand strategy
  • Excellent multi-tasking, project management, and prioritization skills a must
17

Senior Analyst, Marketing Resume Examples & Samples

  • Analyze and report business performance (market share, volume and revenue trends and drivers, competitive performance)
  • Ensure efficient supply chain management
  • Bachelor’s degree in business administration (Marketing emphasis preferred)
18

Senior Analyst, Marketing Resume Examples & Samples

  • Support development of price testing strategies that aim to deepen and engage customers early in their tenure while maintaining product margins and driving incremental revenue
  • Lead creating of Offer Testing MIS
  • Create Ad-Hoc analyses around acquisition of new accounts
  • Develop analytics to inform business strategies and obtain useful insights
  • Help prioritize projects by developing Cost Benefit Analysis
  • Lead quarterly call listening around prospect acquisition
  • Support different compliance and regulatory processes
  • Strong analytical and problem solving skills with the ability to leverage large data sets to inform business decisions
  • Ability to build strong inter-departmental relationships
  • Strong will-to-win, intellectual curiosity, and drive to meet deadlines with a “can do” attitude
  • Experience and understanding of pricing strategies and credit card economics is a plus
19

Senior Analyst, Marketing & Partner Insights Resume Examples & Samples

  • Utilize cross-platform viewership data (linear, digital, and social) to create thoughtful and innovative audience analyses in order to best position and distinguish our networks in the marketplace
  • Create thoughtful and innovative audience analyses in order to strategically position and distinguish our networks in the marketplace
  • Keep on top of Industry trends and key consumer insights
  • 2+ years of related media experience
  • Knowledge of syndicated data systems (MRI, JD Power, Forrester, YouGov)
20

Senior Analyst, Marketing Operations Resume Examples & Samples

  • Design, implement and maintain global marketing reporting mechanisms, including dashboards and reports, using Qlik Sense, QlikView and other tools
  • Provide ongoing analytics delivery to provide marketing and sales with insights for better decision making
  • Assist with quarterly and annual business / planning reviews by providing data trends, reports, and insights on various marketing functions and regions
  • Build strong relationships with business partners within marketing, sales & other cross-functional groups
  • Identify, initiate, and implement process improvements in data gathering, analysis and reporting
  • Support marketing planning and budgeting process in conjunction with marketing leadership
  • Provide ad hoc reports and analysis as needed to support the marketing organization
  • BA/BS degree in finance, mathematics, engineering or related field or equivalent experience
  • 5+ years data analytics, modeling and BI reporting experience, with proven ability to net out the strategic significance of data
  • 3+ years in marketing operations (preferred), sales operations, product operations or finance
  • Expertise with SiriusDecisions Demand Waterfall model and measuring based on CRM data is desirable
  • Marketing and/or sales reporting and dashboard development, analysis and delivery, including using data from MAP, SFA, Web analytics and finance
  • Lead management reporting and monitoring, particularly in the area of service-level agreements
  • Collaborative relationship building at all levels of the organization facilitating strong teamwork
  • Analytical thinker, naturally curious and willing to learn new best in class leading edge marketing analytics methods and processes
  • Ability to multi-task, prioritize, and manage multiple projects in a fast-paced environment
  • Proficient with Qlik Sense, QlikView, and Excel
  • Ability to integrate Qlik products with other platforms like Eloqua and SFDC (REST/BULK APIs) is desirable
  • Experience with Oracle Business Intelligence, Eloqua, and SQL queries is desirable
  • Strong problem-solver
  • Strong communication skills and ability to adapt to audience needs
  • Ability to translate business objectives into technical requirements
  • High attention to detail and ensuring data accuracy
21

Senior Analyst Marketing Resume Examples & Samples

  • A minimum of BA/BS required. Major in Advertising, Marketing, or Communications preferred; MBA is a plus
  • 5+ years of relevant marketing experience strongly preferred
  • Excellent interpersonal, oral and written communication skills required. Copywriting skills are a plus
  • Ability to network and build strong relationships with various internal stakeholders
  • Must be able to operate within a team environment, interact effectively across departments and with all levels of management
  • Well-developed ability to communicate effectively, orally and in writing
  • Strong organizational, time and project management skills required
  • Able to handle large workload and changing priorities under tight deadlines
  • High level of initiative required
  • Solid understanding of marketing techniques and strategies
  • Good understanding of database concepts and segmentation
  • Advanced skills with Adobe Creative Suite preferred
  • Advanced skills in Microsoft PowerPoint, Excel, and Word required
  • Agency and/or vendor management experience preferred
  • Proven ability to oversee video production/photo shoots
  • Ability and desire to learn quickly in a fast-paced environment
  • Experience with Key Survey or other survey platforms desired
  • 2-3 years’ experience using exact target or similar email platform desired
22

Senior Analyst, Marketing Operations Resume Examples & Samples

  • Responsibility to manage the measurement and tracking of overall file health, campaign performance and KPI’s of mass market campaigns
  • Analyze offline and online performance data and incorporate data into trends that will drive strategy and decision making
  • Supports the Senior Director, Marketing Operations in issue research and resolution by accessing data sources across the organization to provide visibility into communication history and constituent preferences
  • Create and update campaign performance reports that include benchmarks and comparative data points for internal clients
  • Manage execution of data segmentation requests and performance analysis
  • Work with internal program leads and online teams to ensure back-end coding and production elements are setup correctly; specifically, data integrations between ACS systems and also integration between ACS and vendor partners
  • Organize and map data timelines associated with campaigns both pre-campaign and post-campaign, compiling monthly, quarterly and annual reports
  • Critical user of Multi-Channel Campaign Management tool and databases used to support ACS external communication (Acxiom, Blackbaud, CRM, etc.)
  • Accountable for the creation, use and function of campaign coding needed for engagement and donation metrics within campaign development
  • Systematically documents data design, selection criteria and processes, implementation timelines, along with problems and fixes while continually reevaluating current process and techniques for increase efficiency and maintainability
  • Manages list processing including securing data, data cleansing, de-duping, quality control and compliance
23

Senior Analyst, Marketing Effectiveness Resume Examples & Samples

  • [Marketing Campaigns] Responsible for all aspects of marketing campaign analysis and clear dissemination of results/insights to marketing leadership across the organization. This includes analysis of recurring/informational communications, targeted offers, mass media spend, results of any test performed and incrementality
  • [Knowledge Base] Populate and maintain accessible knowledge base and archive of past analyses to facilitate trended results of offer performance, guidance/tools related to pro-forma assumptions and improved quality of future analysis. Leverage historical learning to make recommendations on strategy to marketing leadership
  • [Testing]Support analysis of strategic marketing campaign tests that measure customer responses and conversion against multiple variables. Proactively suggest customer segment reinvestment tests based on current trending
  • [Data Analysis] Analyze and organize the data available to the business. Inspect, clean, understand and transform data while keeping the big picture of the business model in mind and analyze with focus and purpose to transform quality data into an asset
24

Senior Analyst, Marketing Analytics Resume Examples & Samples

  • Provides analysis on marketing program effectiveness to range of internal stakeholders
  • Partners with stakeholder groups in analysis of both strategic and day to day marketing programs
  • Analyzes range of strategic tests and provides succinct overview of learning, inclusive of identified issues, opportunities, and recommendations of next steps
  • Partners with external (media) agencies in the in depth analysis of campaign specific performance, and identification of opportunities of improvement
  • Collaborates and works with Admissions and Operations to improve student acquisition and retention process from prospecting to acquisition
  • Works closely with Channel Marketing teams to ensure that any strategic test follows a though through test design allowing for measurement and read out based on statistical significance
  • Partners with Channel Marketing team in budgeting and forecasting process
  • 5+ years marketing analytics experience in a direct response, data rich environment
  • B2C e-commerce experience, possibly with extended sales cycle preferred
  • In depth experience with analyzing SEM, Display, Contextual, Social and Programmatic marketing required
  • Experience with SEM Bid Management, Attribution software preferred
  • Strong analytical, mathematical skills, and forecasting/budgeting background
  • Ability to ‘cut through the clutter’ – ability to identify which data is relevant to drive decision making, and use that data to succinctly make a persuasive argument
  • Comfortable working in a high performance environment, with ability to embrace and thrive in change
  • Strong written communication and presentation skills
  • Experience in managing multiple, competing priorities, duties, and projects
  • Strong decision-making, organizational, planning, and problem-solving skills
  • BA in Economics, Finance, Statistics or related field required. Advanced degree preferred
25

Senior Analyst, Marketing Resume Examples & Samples

  • Collaborate with key partners to ensure flawless end-to-end campaign execution. This person must demonstrate high strengths in organization and attention to detail, as well as ability to influence and work well with external and cross-functional partners
  • Analyze campaign results to refine marketing test plan; Review overall campaign performance and explain any variances to the forecast
  • Drive profitable acquisition strategy through robust test and learn of creative, offers and segmentation
  • Partner with creative agencies to develop breakthrough marketing to improve results
  • Keep abreast of trends and new developments within the Consumer Marketing Landscape and provide regular updates on competitor activity
  • Passion for Consumer Marketing; a desire to lead customer-centric experiences and communications
  • Comfortable managing complex data and proven ability to derive insights from it
  • Innovative, creative thinker and ability to think outside the box
  • Adeptness for building and leveraging relationships
  • Strong organizational skills with relentless attention to detail
  • Experience working with and managing external design agencies
  • Strong knowledge of marketing processes and campaign execution
  • Positive attitude and commitment to success
  • Desire to have fun and work on a fast-paced, high performing team
  • At least 1-2 years Marketing or Finance experience
26

Senior Analyst Marketing Analytics Resume Examples & Samples

  • Collaborate with Marketing team to analyze promotional events based on sales, guest traffic, margin, and EBITDA performance
  • Support cross-functional business partners by delivering ad hoc analyses and communicating relevant results and recommendations
  • Proactively improve reporting and analytics, leveraging technical skills and knowledge of data systems to identify and develop opportunities for process improvement and meet changing business needs
  • Work with team to grow and maintain relationships with business stakeholders, translate business opportunities into actionable analytic projects, and see those projects through from conception to implementation
27

Senior Analyst, Marketing Analytics Resume Examples & Samples

  • Work with internal partners to assess business needs and transform them into meaningful observations by selecting optimal analytic technique(s) to pull the appropriate data elements
  • Summarize and present analyses/models to audiences ranging from e-commerce and store teams to senior management
  • Deep familiarity of SAS (and/or R) or SQL, ability to pull data using SAS or SQL, and other technologies from the customer database and other sources – data which includes campaign response, transaction data, and customer profile information
  • Design, program, generate and automate concise KPI reports and/or dashboards that track marketing effectiveness and ROI
  • Establish methodologies to ensure data integrity including data reconciliation, data integration and data audits
  • Analyze Ulta customer behavior including behavioral customer profiling, life cycle analysis, customer segmentation and market basket analysis
  • Evaluate the effectiveness of marketing tactics, strategies and techniques
  • Experience building predictive models and performing descriptive analytics using statistical methods such as clustering and segmentation techniques, logistic regression, and propensity modeling to support the marketing efforts and business needs of the CRM/Loyalty and Merchant teams (as examples)
28

Senior Analyst Marketing Resume Examples & Samples

  • Have you managed or executed brand sponsorship contracts and activated them against multiple objectives?
  • Have you ever worked on a marketing effort, managing the approval process for legal, brand and licensed marks?
  • Have you ever worked with a sponsorship property to showcase innovation or launch a product?
  • Have you ever managed hospitality programs end-to-end?
  • Develop and manage sponsorship marketing plans to support Mastercard business and marketing initiatives addressing consumers, issuers, merchants, customer relationship building and innovation
  • Oversee the management of all on-site activation and event delivery for all Culinary, Music, Arts & Culture properties
  • Manage and build strong relationships with front and middle-line managers of select partners, property owners, and retailers
  • Manage budget, accruals and payment processing for all Culinary, Music, Arts & Culture Investments
  • Support innovation integration and product showcase activation across managed properties
  • Support affinity card portfolio marketing efforts in partnership with bank account teams
  • Work with marketing agencies responsible for Culinary, Music, Arts & Culture activations to ensure all business objectives are achieved
  • Comply with internal policies, procedures and audit requirements related to sponsorship and asset management
  • Effectively work with internal and external business partners to support Mastercard objectives
29

Senior Analyst, Marketing Analytics Resume Examples & Samples

  • Web analytics (Google Analytics, Core Metrics Omniture, Web Trends OR similar)
  • Email (Exact Target, Responsys OR similar)
  • CRM (Exact Target, Salesforce.com, Adobe OR similar)
  • Marketing Automation (Eloqua, Marketo OR similar
  • Advanced Data Systems (Hadoop, SAS, OR similar)
  • Data Visualization Schematics (Google 360 Data Studio, Tableau OR similar)
  • Versed in extrapolating deep data points to build a narrative
  • Comfortable leading client relationships from an analysis perspective
  • A willingness to take calculated risk
  • An ability to thrive in a very dynamic and fluid environment
  • An ability to work with minimal oversight but full support
  • Excellent verbal and written communication skills between both the customer and all levels within the organization are required
  • A hunger to work across capabilities internally to arrive at the most holistic solutions for client challenges
  • Knowledge of sound business practices and a proven track record of exceeding customer expectations and anticipating their needs are also required
  • Must be motivated with a focus on team performance
  • 2-4 years at a professional services organization (consulting, agency, etc.) OR similar work experience
30

Senior Analyst, Marketing Analytics Resume Examples & Samples

  • Perform in-depth quantitative analyses utilizing a combination of SQL, SAS, Excel, and Adobe Analytics with limited supervision
  • Derive actionable insights and provide clear and concise recommendations to business stakeholders, and executive leadership
  • Identify key trends, issues and opportunities to optimize our marketing spend, improve customer retention, increase product interaction, and maximize profitability and ROI
  • Collaborate with other members of the team and across the organization to build upon results to create deeper insights
  • Determine when to seek guidance from manager/customer
  • Act as the Subject Matter Expert for specific projects, programs, or area of responsibility
  • Adequately document analysis, designs, and results
  • Bachelor’s Degree in Applied Mathematics or Statistics, Operations Research, Finance, engineering related or otherwise quantitative degree. Master’s a plus
  • 5+ years of experience performing in depth quantitative analyses of marketing data, online product, customer segmentation, ROI analysis, forecasting, etc
  • Ability to work independently and manage multiple tasks across multiple projects
  • Superior critical thinking and problem solving skills
  • Highly proficient in SQL and Excel
  • Comfortable providing data & knowledge of projects to make presentations to executives
  • Hands-on experience with Adobe Analytics or another Web Analytics tool preferred
  • Ability to communicate ideas in both technical and nontechnical ways at various levels within the company
  • Thrive in a fast paced, timeline oriented team environment
31

Senior Analyst Marketing Resume Examples & Samples

  • Devise strategies to drive online traffic to aacargo.com
  • Track, measure, and analyze all initiatives on aacargo.com and use the data to improve usability, design, content and conversions
  • Manage the company’s social media presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant
  • Develop and manage digital marketing campaigns and social promotions and track their success
  • Utilize a range of techniques including paid search, SEO and PPC
  • Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences
  • Oversee all content creation activities for the website
  • Keep up to date with industry best practices and monitor content activities of competitor websites
  • Grow our subscriber base by providing them with regular, helpful content that’s aligned with their needs and interests
  • Proactively scope and present new ideas to improve our website experience for prospects, leads, and customers
  • Collaborate with designers, product marketers, sales professionals, and external influencers to produce relevant content that meets the needs of both key stakeholders and our audience
  • Manage Cargo content on corporate intranet site
  • Manage other design needs such as presentations, signage, and collateral
  • Assist with ad-hoc copywriting
  • A minimum of BA/BS required. MBA is a plus
  • 5+ years of relevant experience strongly preferred
  • Highly articulate with an excellent command of written English
  • Previous experience working as a content manager or copywriter would be an advantage
  • Previous experience in a similar digital marketing role including experience in ecommerce, SEO, PPC, Email marketing, and social media
  • Knowledge of digital and social media analytics. (Google analytics preferred)
  • Knowledge of HTML and CSS preferred
  • Creative minded with an ability to conceive interesting ideas for new content
  • Excellent grasp of social media and website metrics and best practices
32

Analyst / Senior Analyst, Marketing Resume Examples & Samples

  • Collaborate with Finance, Central and local marketing teams to influence acquisition strategies while ensuring investment funds are optimized – leverage data and analytics to enhance acquisition offer constructs, measure offer / channel performance and profitability
  • Contribute strategic insights & ideas to evolve our offer optimization strategy and process
  • Drive efficiencies to maximize Return on Investment (ROI) and Incremental Billed Business Acquired (BBA) for the proprietary International markets within GCSG
  • Partner with Technology teams to support testing & migration of our card acquisition source code generation platform
  • Provide detailed acquisition performance analysis including tracking response, efficiency rates as well as downstream CM behavior for acquisition strategies / offers rolled out across markets
  • 2+ years experience in one or more of the following areas: Marketing, Project management, Risk management, Finance
  • Experience in at least one statistical programming language e.g. SAS, SQL
  • Intermediate/advanced application of Microsoft Office – particularly Powerpoint & Excel
  • Proven ability to develop and leverage relationships
  • Content expertise on either the systems and/or business processes related to International Card Services marketing is a plus
33

Senior Analyst, Marketing Insights Resume Examples & Samples

  • The candidate will possess demonstrated experience in research execution and management: defining research need and methodology, managing projects, analyzing research and communicating results
  • This position requires the knowledge, and daily use of, marketing research best practices, oversight for data integrity, extraction and integration of data from various collection points to prepare datasets for reporting/analysis
  • Analyze data, write research reports, and deliver oral presentations of research findings and actionable conclusions
  • Intermediate to advance experience with Qualtrics, SPSS, Tableau, Sawtooth, Microsoft Office Suite, etc
  • Manage relationships and projects with outside research suppliers and related vendors
34

Senior Analyst, Marketing Analytics Resume Examples & Samples

  • Apply e-commerce and multi-channel marketing analytics experience to transform business questions into actionable analysis and strategic insights
  • Develop, publish, and present executive reporting and dashboards
  • Run post analysis to measure the effectiveness of marketing initiatives and tests
  • Answer ad-hoc business questions to drive marketing strategies or troubleshoot performance issues
  • Run testing to determine efficacy of existing programs / initiatives
  • Partner with internal groups (Digital Marketing, CRM, Loyalty, Product) to strategically use customer data to grow our business
  • Conduct deep dive analysis to uncover new insights and opportunities
35

Senior Analyst, Marketing Services Resume Examples & Samples

  • Prior experience managing vendor relationships or creative and production processes for clients
  • Background in creative development, production, proofing and media placement execution
  • Familiar with offline and online media
36

Senior Analyst, Marketing Sciences Resume Examples & Samples

  • Anticipating client’s needs and proactively developing solutions to address them
  • Providing thought leadership of ad-tech and measurement technologies
  • Provide on-job training to analysts
  • Presenting reports and proposals to clients during monthly and weekly phone calls
  • Experience / familiarity with concepts of database design and SQL
  • Experience / familiarity with syndicated research sources/tools (Gfk, MRI, Simmons, Scarborough, IMS, Nielsen, comScore)
  • Familiarity with web technologies including HTML and Javascript
37

Senior Analyst Marketing Resume Examples & Samples

  • Act as a strong, clear, objective, and inspiring voice of the consumer
  • Partners with cross-functional teams and business partners to define business problems & designs research to address. Doesn’t hesitate to ask questions
  • Act as a strategic business partner and technical consumer research expert to develop and execute learning plans that address key business problems, questions and opportunities
  • Works closely with marketing research suppliers through all stages of research projects: bidding, questionnaire design, field selection, field instructions, field executions and analysis
  • Manages all consumer research and business analysis projects in a cost and time efficient manner using most appropriate tools
  • With guidance from manager, develops clear communications -- written and verbal -- of research results and marketing implications of research studies for cross-functional team activation
  • Develops understanding of how to analyze and interpret research tools available (e.g. Quality Improvement Testing, New Products research, Advertising Testing, Positioning, Claims, Nielsen Syndicated and Panel data, etc.)
  • Ability to self-motivate and work independently
  • Solid analytical skills and strong presentation skills
  • Ability to dive into large, complex data sets to create unique, actionable recommendations
38

Senior Analyst, Marketing Effectiveness Resume Examples & Samples

  • Partner with GMM business managers on the marketing budget ROF process and conduct ad hoc analyses that will optimize in-season media spend, with focus on maximizing revenue or reducing acquisition costs
  • Bachelor’s Degree, Preferably in Marketing or Retail
  • Minimum 3 years’ work in retail marketing/advertising activities
  • Experience in communicating with and presenting to Executive leadership
  • Must be detailed-oriented
  • Skilled at Microsoft Office, particularly Excel and PowerPoint
  • Strong conceptual and creative thinker
  • Strong data interpretation and communication skills; ability to summarize complex findings clearly and concisely
39

Senior Analyst, Marketing & Other Income Resume Examples & Samples

  • Develop the monthly forecast, annual budget, and long-range plan for Marketing spend and Other Income for BR Specialty, BR Factory Store, and BR Online channels
  • Identify and research monthly and quarterly variances to budget and forecast, proactively identifying opportunities for improvement
  • Utilize various computer information systems/sources for financial analysis
  • Perform monthly and quarterly close responsibilities, including preparing and uploading journal entries and preparing corporate close package slides
  • Assist in preparing executive presentations for budget and forecast that provide insightful analysis, identify required action items and opportunity to support leadership make informed business decisions
  • Develop and maintain effective relationships with both associated finance business partners and cross-functional teams
  • Maximize the use of Microsoft Access, Hyperion Essbase, and Oracle Financials in forecasting/budgeting process
  • Provide ad hoc analytical support and perform special projects as needed
  • Serve as strategic thought partner in relation to the budget for the Marketing Strategy business partner
  • Act as liaison between Finance and Marketing to help problem solve budget issues
  • Bachelor's degree in Finance or Accounting
  • Minimum 4 Years Finance/Accounting experience
  • Strong analytical and problem solving skills
  • Detail oriented with strong organizational skills
  • Superlative interpersonal skills with proven ability to develop and maintain effective business partner relationships at all levels of the organization
  • Demonstrated ability to manage multiple tasks, prioritize assignments, and adapt to a changing, fast paced environment
  • Strong sense of accountability and ownership
  • Proficient in Excel, Access, Word, and PowerPoint
  • Experience with Hyperion Essbase, and Oracle desired
40

Senior Analyst, Marketing Comms Resume Examples & Samples

  • Delivering production-ready Global Creative to our regional teams for use in Marketing Communications
  • Briefing and managing approvals for final assets with internal stakeholders
  • Key point of contact for agency partners in the final delivery of Global Creative across multiple vehicles and countries
  • Key point of contact for internal stakeholders regarding Global Creative asset plan for assigned region, assists in planning assets to be developed
  • Building, enabling and monitoring any associated toolsets to deploy Marcom
  • Subject matter expert for assigned Creative campaigns as deployed, including utilization and in-market presence
  • 2-5 years minimum experience in marketing or agency role
  • Fluent in English language (verbal & writing)
  • Strong attention to detail and project management skills
  • Experience in marketing communications production, agency or creative preferred
41

Senior Analyst Marketing Enterprise Digital Resume Examples & Samples

  • Serve as key point of contact for various stakeholders across Enterprise Digital and the Blue Box, owning the execution of core app marketing initiatives based on the US mobile roadmap and Card Member needs
  • Work closely with the mobile product team to have a firm understanding of the new/enhanced feature roadmap and build marketing timeline to bring new features to Card Members
  • Partner with analytics to identify opportunities to drive app adoption and engagement, define targets and segmentation, and measure end-to-end impact of marketing efforts
  • Support various US digital engagement marketing efforts across the Global Digital Marketing team, including collaboration with amex.com marketing efforts to ensure Card Members are driven to the digital channel-of-choice based on opportunities identified
  • Own end-to-end execution of marketing campaigns, from upfront strategy through to post-campaign performance reporting
  • Own day-to-day processes for evergreen app marketing support (e.g., App Store updates and essential marketing support for app release schedule) and serve as the go-to contact for BAU app marketing tactics (e.g., maintaining CTC blocks, device-targeting and tracking mechanisms, etc.)
  • Manage agencies in development of marketing collateral to live in various digital channels
  • Strong organizational skills, follow-through and ability to build relationships through authenticity and knowledge to influence others
  • A customer-focused business partner that can think like a Card Member, act like a marketer and lead technical projects to drive collaboration
  • Successful track record of developing and launching digital marketing campaigns preferred
  • A keen eye for creative and breakthrough ideas, with a good understanding of persuasive marketing techniques
  • Comfortable working with data and analytics tools to extract learnings and bring opportunities to the surface
  • Working knowledge of external media channels (Google, Facebook, etc.) and passion for staying abreast of digital marketing and social media trends
  • Foundational understanding of Amex marketing operations, processes and tools (e.g., Meridian, Email Operations, etc.) preferred
  • Past experience working with and/or managing agencies a plus
  • Experience working with Photoshop a plus
42

Senior Analyst, Marketing Resume Examples & Samples

  • Experience working with external agencies, managing projects, defining and executing on overall strategy
  • Ability to use analytics to drive creative tests
  • Strong proofing and grammatical skills
  • Excellent presentation and organizational skills
  • Ability to prepare short and long term marketing plan
43

Senior Analyst, Marketing Resume Examples & Samples

  • Minimum 3-5 years experience in business analytics or finance
  • Bachelor Degree in Marketing, Finance or related field required
  • Strong analytical skills and ability to clearly articulate key insights to senior management
  • Self-starter, resourceful, takes initiative
  • Strong organization and prioritization skills with a proven ability to multi-task and manage complexity
  • Must have strong interpersonal skills - dynamic, flexible, positive attitude
  • Advanced expertise in Excel and Power Point
44

Senior Analyst, Marketing Analysis Resume Examples & Samples

  • Bachelors in Business/ Marketing required. MBA or other Masters a strong plus
  • 4+ years of presenting insights & findings to business partners; good client management
  • At least 4+ years experience working on analytical and reporting platforms/tools such as Site Catalyst (Adobe analytics), SAS, SPSS, Business Objects, Google Analytics, Tableau
  • Experience working at large retailers, businesses with matrix org structure or consulting strong plus
  • Strong analytical skills, business acumen, problem solving, planning & analysis
  • Experience tracking and analyzing customer/ marketing KPIs and driving actionable insights
  • Functional knowledge of interactive marketing and onsite channel tactics such as paid search, display advertising, email marketing, affiliates and social media
  • Functional knowledge of mass media, direct mail, and trade shows strong plus
  • Excellent verbal and demonstrated written communications skills
  • Experience in effectively packaging and presenting business insights to stakeholders
  • Good client services and communication skills and ability to present to teams with different levels of exposure to marketing channels
45

Senior Analyst, Marketing Resume Examples & Samples

  • Primary responsibility support Marketing Manager on channel/product strategy
  • Primary channel owner for performance analytics and reporting
  • Manage offer performance in the channel and provide reporting insights
  • Look for opportunities to foster collaboration with other customer channels to optimize customer experience and share best practices
  • Self-motivator who takes initiative, learns, follows-up, and identifies new approaches
  • Positive attitude: solutions orientation and commitment to success
  • Passion for “solving puzzles” and simplifying complex issues (often with Excel)
  • Educational Requirement: Bachelor’s Degree
46

Senior Analyst, Marketing Ops Resume Examples & Samples

  • Development of web presence and content for partner-facing Ready solution offerings which align directly to the support and achievement of the overall Ready Solution Revenue Goals
  • Drive and support blueprint adoption through Dell EMC and our alliance partners through creation of awareness and enablement content with our alliance program managers
  • Development of delivery of web performance reporting weekly/monthly/quarterly
  • Maintain the Ready Solutions & Alliance Programs/Presence throughout all customer and sales portals, working joint with Product Marketing and Alliance Programs for regular updates of offering content
  • Ensure an understanding of Dell EMC’s greater marketing + sales motions and how to effectively align this alliance with those priorities. Also understand the alliance partner’s strategy + marketing plans to ensure Dell EMC is aligned and represented where appropriate
  • Proactively work with Product Marketing & Alliance Programs, recommending optimized content to drive up performance based on metrics review
  • Develop a calendar of content refresh and website maintenance/updates
  • Support the team to ensure we create best in class content, in line with brand and Dell Technologies culture and vision
47

Analyst / Senior Analyst Marketing Resume Examples & Samples

  • Partnering with product teams such as Consumer Cards (Lending, Charge, Proprietary and Co-Brand products), Global Corporate Payments and Global Merchant Services for end to end project management and execution
  • Collaborating effectively across broader American Express teams (Technologies, Legal, Compliance, Operational Risk, World Service, etc.) to deliver enhanced efficiencies, processes, services and Cardmember experiences for our various product portfolios
  • Contributing to driving the digital agenda through capability development and implementation
  • Actively facilitating excellence in project management, monitoring project results and developing key recommendations for continuous improvement
  • Supporting day-to-day internal and external partner relationships
  • Bachelors University degree required
  • Proven ability to take initiative and champion a project from conception through to implementation and evaluation. This will include
  • Naturally curious mind set – seeks opportunity to learn and develop
  • Demonstrates personal accountability
48

Senior Analyst Marketing Resume Examples & Samples

  • Energetic, self-starter with ability to drive results
  • Comfortable finding and integrating third party data sources with business systems
  • Proficiency with MS tools and advanced Excel