Marketing Senior Specialist Resume Samples

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Noavatar-profile
RS
R Stroman
Reinhold
Stroman
92728 Lewis Vista
Dallas
TX
92728 Lewis Vista
Dallas
TX
Experience Experience
03/2014 – present
Detroit, MI
Integrated Marketing Senior Specialist
Detroit, MI
Integrated Marketing Senior Specialist
03/2014 – present
Detroit, MI
Integrated Marketing Senior Specialist
03/2014 – present
  • Create consistent and brand-relevant Corporate Messaging strategies and execute them across multiple audiences and channels
  • Plan, create and execute all marketing activities and report results
  • Manage content localization and development – web content, collateral, white papers, case studies
  • Manage local agency relationships, ensuring that marketing programs are executed flawlessly and meet goals
  • Marketing strategy development and planning
  • Demand creation development
  • Content Strategy & Development
06/2009 – 10/2013
Phoenix, AZ
Partner Marketing Senior Specialist
Phoenix, AZ
Partner Marketing Senior Specialist
06/2009 – 10/2013
Phoenix, AZ
Partner Marketing Senior Specialist
06/2009 – 10/2013
  • Deliver partner marketing support for GTM geographical expansion and GPO marketing programs and processes
  • Develop Core Assets – Expertly develop certain customer and partner facing assets
  • Creative problem-solving abilities
  • Manage Sales, Country Marketing, LOB and solution stakeholders
  • Execution Support – Support the execution of ecosystem and routes marketing efforts
  • Measure and Monitor - Expertly assess, analyse, and evaluate to optimize marketing strategies and provide impact information to SAP and partner stakeholders
  • The initiative to work independently in a self-directed environment
08/2005 – 04/2009
Detroit, MI
Marketing Senior Specialist
Detroit, MI
Marketing Senior Specialist
08/2005 – 04/2009
Detroit, MI
Marketing Senior Specialist
08/2005 – 04/2009
  • Evaluate new marketing opportunities thoughtfully and manage ongoing budget
  • Develop product positioning and messaging that differentiates Digital Insight solutions in the market
  • Assist with internal and external marketing communications, including alliance communications
  • Oversee key alliance relationships, working closely with marketing counterparts at those organizations
  • Work closely with the line and relevant business developers to support marketing campaigns – lead and manage campaign throughout sales cycle
  • Work with external marketing agencies to ensure that brand and tone are on point
  • Execute campaigns using data and customer segmentation to maximize relevancy and response rates
Education Education
Bachelor’s Degree in Responsibility
Bachelor’s Degree in Responsibility
Webster University
Bachelor’s Degree in Responsibility
Skills Skills
  • Ability to multi-task while maintaining a quality consciousness and sharp eye for detail
  • Excellent interpersonal, communications, and writing skills, and the ability to work and negotiate effectively with senior level individuals
  • Knowledge of data, customer segmentation, and test/controls
  • Able to multi-task
  • Strong computer skills, particularly Microsoft Office applications
  • Knowledge of the Atlanta business/marketplace environment
  • Responsiveness and professionalism in dealing with short deadlines and frequent changes in schedule
  • Knowledge of Dynamics or other CRM system is
  • Attention to detail
  • Ability to work in a dynamic environment
Create a Resume
1

Marketing Senior Specialist Resume Examples & Samples

  • Oversee the execution of integrated marketing programs across multiple channels for a sub-set of our core offerings (Operations Excellence and Performance Services)
  • Support the execution of our firm’s Public Relations and Analyst Relations programs
  • Manage and facilitate collateral development to assist with go-to-market campaigns from concept through execution
  • Promote brand awareness through social media initiatives
  • Manage promotion of corporate brand nationally and within our Chicago market
  • Work closely with the line and relevant business developers to support marketing campaigns – lead and manage campaign throughout sales cycle
  • Develop new and existing client communication programs – including newsletters, brochures, sales collateral, presentations – to enhance touch points with clients throughout the client lifecycle
  • Support BD and Alliance campaign logistics and execution
  • Bachelor’s degree in Business, Communications, Marketing/Advertising (or related field of study) required
  • 4-6 years of experience in sales, marketing or corporate communications; management and online marketing skills a plus
  • Must have B2B marketing experience, preferably professional services or consulting industry background
  • Proficient in Microsoft Office Suite Software
  • Proficient in Adobe Design Suite, design experience a plus
  • Experience working with multiple vendors – print, online, design
  • Experience working under tight deadlines and a fast-paced environment
  • Analytical experience measuring results from marketing initiatives
  • Ability to manage projects from conception through completion
  • Ability to work both independently and within a team environment
  • Very organized and ability to manage time, relationships, schedule multiple meetings, and stay on top of multiple communications
  • Strong analytical, problem solving, and quality experience
2

Brand Comm Marketing Senior Specialist Resume Examples & Samples

  • Strong knowledge of marketing in golf industry
  • Strong relationship with media
  • Strong communication skill and agency management skill
  • Ability to develop a framework for performance
  • Having market insights in sports industry especially golf hard-good industry
  • MS-Office skills
  • University degree or equivalent, preferably in PR, marketing, business
  • Minimum 5 years of relevant work experience with apparel, preferably in golf industry
  • Fluent in English (written & oral)
3

Hospitality Marketing Senior Specialist Resume Examples & Samples

  • Four-year college degree required. Emphasis in marketing, business and/or communications preferred
  • Five years of marketing work experience. Hospitality experience is a must
  • Previous supervisory experience
  • English- Required
  • Excellent English language and writing skills
  • Excellent bookkeeping and accounting skills
  • High degree of organization, attention to details and level of professional conduct. Self-starter, ambitious and multi-tasker
4

Field Marketing Senior Specialist Resume Examples & Samples

  • 3-5 + years of high-tech sales or marketing experience, preferably in a field facing role
  • Strong project management skills and an ability to develop and deliver campaigns and programs within a very high velocity environment
  • Must be a self-starter, highly motivated, able to "turn on a dime" and think through problems to come up with innovative solutions
5

Integrated Marketing Senior Specialist Resume Examples & Samples

  • Coordinate planning, priorities and execution between global, regional and local Marketing, DBS and sales teams
  • Provide prioritized requirements to Campaign and GTM leads for campaign and content development
  • Generate demand and progress pipeline by delivering syndicated campaigns (Audience and integrated) and selected standalone services campaigns and content in region (Erica)
  • Drive services-led Campaigns deployment and adoption in local Market Units
  • Drive regional integration and adoption of services into relevant audience-led campaigns and events
  • Guide region on all aspects of their execution of global campaigns – help them navigate process (e.g. WBS code inclusion, branding guidelines, adherence to marketing rules) (both)
  • Deliver regional and local MU insights to global team on market trends, priorities, pipeline gaps, major initiatives, etc
  • Work with BMO lead to measure usage and regional and local results (Jean)
  • Strong communication skills across different cultures
  • Deep understanding of topic and business needs
  • University degree (Bachelor or Master) in Information Technology, Finance, Business Administration or related
  • Ability to work in an international team
  • Be able to drive topics in self direction
  • Innovative thinking
  • Senior level and ability to lead topic within DBS team
6

Field Marketing, Senior Specialist Resume Examples & Samples

  • 3 + years of high-tech sales or marketing experience, preferably in a field facing role
  • 1-2 years event planning experience of in-person marketing events is preferred
  • Excellent verbal and written communication skills, must have the ability to communicate with team members at varying levels, conceptually and tactically
  • Ability to work independently against tight deadlines in a fast-paced, changing environment keeping a sharp eye on detail and accuracy
  • Must be a self-starter, highly motivated, able to "turn on a dime", think through problems to come up with innovative solutions
  • Experience successfully interfacing with external vendors and external marketing agencies
7

Integrated Marketing Senior Specialist Resume Examples & Samples

  • Create consistent and brand-relevant Corporate Messaging strategies and execute them across multiple audiences and channels
  • Design the Corporate Messaging structure, hierarchy and framework, keeping the content fresh and relevant and in line with the newly launched products or technology innovations
  • Engage with our messaging agency to refine the corporate messaging strategy and update the corporate messaging structure when needed
  • Work collaboratively in a creative team to concept, write and implement new corporate brand assets such as corporate presentations and brochures, fact sheets, brand point of view documents, corporate videos, etc
  • Drive consistent messaging across products, apps, website, social media, blogs and marketing campaign content
  • Write content as part of the campaign BOM
  • Manage the outsourcing of content copy to SAP preferred vendors and contractors when needed
  • Help lead multi-disciplinary discussions with stakeholders from content ideation, strategy development and final deployment
  • Very high change agility
  • Ambassador/Thought leader for Integrated Marketing
  • Drive proactive continuous improvements and influences the business strategy
  • Cross functional program management expertise
8

Marketing Senior Specialist Resume Examples & Samples

  • Drive the creation and execution of go-to-market strategies with a cross-functional team of marketing, product and sales SMEs
  • Create and manage the marketing strategies and tasks within your product portfolio such as demand generation programs, collateral management, success stories .
  • Own the quarterly publication on the Digital Banking Trusted Product Roadmap- one of our most strategic sales tools
  • Manage the day-to-day marketing strategies and tasks within your product portfolio
  • Develop product positioning and messaging that differentiates Digital Insight solutions in the market
  • Sales enablement- Support the sales teams by developing sales programs and assets to help them be successful
  • Market intelligence – be the expert in the space you own, what today’s financial institutions need to be competitive and the competition
  • 10+ years of digital product marketing experience
  • Bachelor’s in business or marketing, MBA preferred
  • Comfortable with using data to create a business case or strategy
  • Very strong written and verbal communication skills; must be skilled at presenting to large audiences and leadership
  • Excellent people and management skills to interact with the marketing team and cross-functional teams
9

Channel Marketing Senior Specialist Resume Examples & Samples

  • Design, develop, manage and maintain partner programs and initiatives to ensure advance of sales goals
  • Manage partner social marketing programs
  • Collaborate with cross functional teams to ensure multi-channel strategy and execution
  • Monitor and measure programs based on pre-determined KPI's to ensure success
  • 5-7 years partner program development experience for B2B products
  • Experienced marketing professional with a demonstrated track record of developing, executing, measuring channel marketing programs
  • Knowledge of CRM, marketing automation and demand generation software preferred (SFDC, Eloqua)
  • Energetic attitude, willingness to perform and get things done
  • Experience working with 3rd party agencies
  • Clear and effective communication skills, both verbal and written
  • Ability to cultivate and maintain relationships at multiple levels within an organization
  • Works independently and leads teams to complete projects and major initiatives using judgment and experience
  • Able to manage a cross functional team (including outside vendors)
  • Channel Partners
  • Channel Program Development
  • Social Media
  • Project Management Principles
  • Marketing and CRM systems
10

Integrated Marketing Senior Specialist Resume Examples & Samples

  • Collaborate with various internal and external teams including global, regional and local teams to capitalize on the marketing mix with emphasis on the customer. Orchestrates with branding, content, communications, data, marketing intelligence & operations, online, digital and social media, partners, customer references, sponsorships, and events to create integrated audience specific programs and campaigns
  • Develop and manage marketing plan, including integrated campaigns, corporate events, industry conferences and tradeshows, online, partner marketing, account based marketing campaigns—from launch through follow-up
  • Plan, create and execute all marketing activities and report results
  • Manage local agency relationships, ensuring that marketing programs are executed flawlessly and meet goals
  • Manage on-line marketing programs designed to maximise regional website traffic and web leads
  • Manage Events such as Conferences, seminars, trade shows and Webinars
  • Manage content localization and development – web content, collateral, white papers, case studies
  • Collaborate with the Customer Marketing team to drive customer advocacy
  • Experience developing and executing successful lead gen and sales marketing plans targeting lines of business
  • Self-starter who desires to show ownership and commitment to the job
11

Integrated Marketing Senior Specialist Resume Examples & Samples

  • General Business Program development: Apply a broad range of knowledge to curate, build, tailor, and syndicate content for awareness, demand generation, and opportunity acceleration and other strategic purposes, combining market insights, business objectives, audience insights and intelligence as well as key messages into integrated programs and/or campaigns. Determine best practices to create repeatable processes and content
  • Campaign management: Plan and develop integrated audience campaigns and, working with marketing execution, identify targets, value propositions and tactics to achieve defined goals. Requires: understanding what makes an effective marketing program; ability to manage vendors to ensure quality and on-time delivery; ability to review and edit marketing materials for readability and adherence to campaign messaging. Work collaboratively with other teams to identify materials and content that can support the general business storyline. Package materials for use by the various stakeholders (field marketing, inside sales, and partners). Drive program activation and acceleration within region, market unit, or country
  • Offer development: Deliver audience facing materials by leveraging, tailoring and syndicating content, positioning and messaging in order to develop high quality integrated marketing programs. Project manage content offers that are intended for the SME audience (papers, videos, ebooks, infographics, etc.). Manage vendors, perform quality editorial review, work collaboratively with other teams to obtain input
  • Reporting/metrics: Track impact of communications and marketing activities (social, campaign, offers, pipeline) to ensure that we are meeting our KPIs. Through others, utilize standard tools and systems to document, communicate, measure, and monitor program plan and facilitate execution to share content and assets. Performance and measurement to also include use of social media measurement and tools
  • Liaison with inside sales team: Serve as point of contact with the SAP inside sales team to support their needs for content and campaign materials; become an advocate for inside sales in campaign development; and ensure that materials are being provided to the team
  • Communications management: Promote program activities through various teams’ communications, on conference calls, on internal portals, etc. Manage program Jam page
  • Stakeholder Management: Strongly align with business stakeholders to ensure marketing programs closely align to business and sales goals. Share knowledge and expertise
12

Integrated Marketing Senior Specialist Resume Examples & Samples

  • Plan and develop integrated audience campaigns and, working with Industry and Audience Marketing Managers, identify targets, value propositions and tactics to achieve defined goals
  • Strategy Execution – Have a thorough understanding of how to translate business objectives and communications strategy into effective marketing execution tactics. Be fully trained and responsible to ensure brand, quality, consistency, and compliance and proactively push these factors through all related demand generation activities
  • Market Research/Analysis – With excellent knowledge and understanding of the target audience, SAP’s solutions and go-to-market approach, easily identify relevant data segmentation, adapt messages, and optimize the campaign tactics. In addition, proactively identify opportunities for future engagement and recognize additional needs for research and analysis, collaborating closely with respective marketing and business stakeholders
  • Asset Management – Skilfully oversee the planning, development and use of content such as videos, blogs, infographics, web sites, white papers, etc. May also manage the end-to-end asset or campaign production for innovative or strategic priority campaigns
  • Field Enablement – Consistently align with marketing and/or business stakeholders. Understand the role of stakeholder management to roll out effective marketing activities, thus influencing internal stakeholders and making relevant decisions for all related marketing tactics and assets to optimize impact in the market. Constantly monitor use in order to optimize support and enablement, including but is not limited to re-formatting, adaptation of rollout plans, fine-tuning of target audiences, integration of new communication channels or routes, etc
  • Customer Service and Relationship Management – Using vast knowledge of industry and market trends, create a valuable customer experience. Proactively look for opportunities to service customer inquiries, resolve problems, etc. by understanding internal and external customers. Share knowledge to empower peers
  • Channel & Ecosystem – Understand the importance of different routes-to-market in consideration of the integration of channel and ecosystem for all relevant marketing activities. Proactively focus on the expanded reach of campaigns as well as respective budget optimization through other avenues
  • Serve as a subject matter expert in the evaluation of overall performance to refine programs for a real business impact. This includes e.g. business and campaign performance across the whole marketing mix, program execution, and pipeline impact. Collect and syndicate best practices
  • Utilize standard tools and systems to document, communicate, measure, and monitor program plan and facilitate execution to share content and assets. Performance and measurement to also include use of social media measurement and tools
  • Challenge complexity and seek agility
  • Quality focus
  • Results-driven
  • Teamwork & collaboration
  • Industry and audience expertise
  • Marketing analysis & measurement
  • Demand creation development
  • Demand creation implementation
  • Content Strategy & Development
  • Integrated Planning & Budgeting
13

Marketing Senior Specialist / Manager Resume Examples & Samples

  • Excellent communication and presentation skills to communicate and present effectively and appropriately internally and externally, at all levels, with copyediting experience a plus
  • Demonstrated successful experience in writing press releases, making presentations and communicating with media
  • Demonstrated skills, knowledge and experience in the execution of marketing communications and public relations activities, with knowledge & experience in the area of social media is a plus
  • Proven track record in marketing, product marketing, or related field. Managed marketing programs and product launches
  • A good, relevant degree or higher qualification
  • Partner focused with a passion for creative solutions aligned with WBU’s needs
  • Self-motivated and adept at planning, prioritization and organization
  • Experience in working across cultures, in different countries
  • Expertise in Powerpoint and use of other advanced skills in Microsoft Office toolkit
  • Bachelor’s degree or higher in journalism, marketing or public relations preferred
  • Proven experience of the Semiconductor industry
  • At ARM, we are proud to have a set of behaviours that reflect our unique culture and guide our decisions, defining how we work together to defy ordinary and shape extraordinary. These behaviours are assessed as part of the recruitment process
  • Partner and customer focus
  • Collaboration and communication
  • Creativity and innovation
  • Team and personal development
  • Impact and influence
  • Deliver on your promises
14

Digital Marketing Senior Specialist Resume Examples & Samples

  • Build digital and social media marketing plans to create awareness and generate demand
  • Build ‘Partner Digital Utility’, a platform to help SAP partners integrate digital and social media marketing plans in their campaigns from the MDF program
  • Plan and execute webinars on SAP’s always on webinar engagement platform, ‘SAP Discover&#8217
  • Outcome expected – 40% of DRS marketing pipe i.e. ~ €20M with a Won/Book conversion @ 20% worth ~ €4M
  • Plan and deliver content build/collection/distribution plan. Establish target goals, and evaluate results for continuous improvement
  • Help SAP partners build digital and social media marketing plans
  • Provide in depth evaluation of search results and apply tactics to improve appearance (in search) and access of SAP content and resources
  • Consult with strategic stakeholders to understand needs, propose offerings of Digital Marketing service packages, and deliver those offerings, analysis and recommendations to achieve desired results
  • Analyze usage of mobile devices for accessing SAP digital properties and recommend and develop innovative approaches to make the properties more accessible and desirable via mobile device
  • Conduct user experience testing, create improved web designs that enhance perception of visitors to SAP properties and increase online engagement
  • Engage with SAP digital audiences through online conversations to understand their needs and resolve issues. Moderate online interactions to ensure optimal experiences
  • Gather business requirements to support platform evaluation. Work with stakeholders and other departments to recommend, plan and deliver tools that support the business and audience needs
  • Understand all nuances of Cloud marketing, including that every customer is a prospect in a subscription model, who must continuously feel that they are using the most valuable service
  • Minimum 4-7 years of marketing experience
15

Marketing Senior Specialist Resume Examples & Samples

  • Manage the process of creating a new website and maintain regular and planned updates going forward
  • Work with internal teams and outside vendor to develop a plan to overhaul the current company website
  • Maintain article library for internal communications and update intranet site monthly with meaningful content
  • Help draft editorial calendar, define contacts for articles, reach out and interview contacts, and publish on the site
  • Work with senior leaders to develop blog posts and whitepapers for publishing on the new website and social media sites
  • Develop overall social media strategy
  • Assist with the creative aspect of conference season and manage other aspects of conference process
  • Help with attendance at conferences for the Marketing team
  • Serve as backup on event planning issues and intranet update process
  • Contribute to overall client communication strategy
  • Assist with proofreading proposals and client deliverables
  • Communicate with all levels of associates from executive management to staff
  • Manage multiple assigned tasks/projects with minimal supervision
16

Consumer Marketing Senior Specialist Resume Examples & Samples

  • University degree in business administration, international management or business administration (BWL)
  • A bank apprenticeship is beneficial (first experiences in Financial Services / credit card business preferred but not mandatory)
  • Communication skills and fast apprehension
  • Structural and analytical skills
  • Open-minded and adaptive
  • Excellent communication and presentation skills (verbal and written)
  • Negotiate, manage and steer local sponsorships and manage execution and leveraging with our various stakeholders
  • Manage and leverage European and global Sponsorship assets for Germany with focus on UCL. Sponsorship UCL handling: streamline handling and management and support Project leader in selling assets and implementing managed service cases as well as develop and implement sponsorship related promotions. Furthermore the UCL leveraging is key to secure utilization of double digit million European sponsoring investment
  • Implementation of action plans /offers of merchant plans as part of the national campaign and marketing strategy
  • Close collaboration with cooperation partners
  • Support Project Leader in acquisition / contractual negotiation with cooperation partners to leverage the assets ( own and international ones)
  • Apply marketing approvals of customers’ marketing material as part of our franchise set-up
  • Support sales at specific customers with marketing material leveraging our sponsoring assets
  • Manage promotional activities related to sponsoring as part of national campaign
  • Ensure all procurement, legal and financial protocols are adhered to in the delivery of marketing campaigns. Negotiate the supplier agreements with input from procurement
  • Steer external agencies for project work
  • Contribute to the preparation and presentation of the marketing strategies for internal and external stakeholders , especially the Marketing Board
  • Track and assess effectiveness and efficiency of the marketing activities
17

E-mail Marketing Senior Specialist Resume Examples & Samples

  • Bachelor's degree in Advertising, Communication or Marketing, preferably
  • 6-8 years of experience in email marketing with demonstrated success in managing highly targeted direct response and integrated email marketing programs
  • Fashion and retail experience a plus
  • Experience using a major email marketing platform (i.e.: ExactTarget, MailChimp, Cheetahmail)
  • High proficiency in MS Excel
  • Clear understanding of CASL requirements
  • Experience working with cross-functional teams including Marketing and E-commerce
  • Proven track record in email quality assurance across all the main email service providers, catching mistakes and inconsistencies before deployment
  • Possesses business acumen
18

Partner Marketing Senior Specialist Resume Examples & Samples

  • Improve partner contribution to SAP in terms of indirect and collaborative joint partner (product) revenue through comprehensive demand generation programs and campaigns
  • Deliver partner marketing support for GTM geographical expansion and GPO marketing programs and processes
  • Support Growth initiatives around solutions, technologies and industry applications with partners
  • Infrastructure - At an advanced level, develop, promote, populate, and operate marketing infrastructures (incl. events, portals, tools, and services) to support ecosystem and routes communications and enablement
  • Measure and Monitor - Expertly assess, analyse, and evaluate to optimize marketing strategies and provide impact information to SAP and partner stakeholders
  • Revenue Generation - Demonstrate a high degree of responsibility for other revenue generation (i.e. sponsorships, co-marketing funding)
  • Resources and Vendor Management – Managing program budgets/(owned, stakeholders’ and/or partner contributed) and vendors required to support program execution
  • Working with the Regional & MUs Channel and General Business team to Identify and map existing and potential partners to enable full partner integration into SAP marketing activities
  • Deliver the execution of partner enablement content, packaging and delivery of marketing enablement forums/trainings, in collaboration with the proper internal teams. This includes, engaging with APJ MUs marketing to support the uptake of partner demand generation and enablement tools such as Virtual Agency, MSB and Marketing University and MDF utilization
  • Provide thought leadership on programs to increase partner led campaign activity
  • Provide assistance and recommendations as appropriate to the channels and the field teams (support to develop channels marketing plans, best practice recommendations, support on field implementation, overall coaching, etc…)
  • Manage Sales, Country Marketing, LOB and solution stakeholders
  • Produce regular management reports
  • Work closely with the MUs in APJ and GPO teams to drive strategic initiatives as needed. Collaborate with necessary internal and external teams and stakeholders on project timelines and milestones. This will involve virtual teamwork and cross team collaboration
  • Communicate new processes and procedures including training to necessary groups on strategic projects (including regional teams internally and potentially partners). Project-manage and lead key aspects of the end-to-end strategic initiatives (planning and execution to closed loop reporting). Develop local contact strategy as part of project management
  • Identify direct and indirect revenue opportunities and manage co-marketing budget (MDF or SAP co-funds) for an efficient joint segment / territory targeting. Will need to work closely with SAP involved teams and Partners to ensure indirect revenue growth metrics are accomplished, although this person will be responsible for the success of this investment strategy
  • Candidates should have a BA and/or a MBA
  • 8-10 years of relevant experience which includes experience with partner, alliance or channel marketing programs
  • Project management experience – has had ownership for the delivery of complex marketing process projects including the negotiation and management of vendor/agency contracts
  • A passion to establish and maintain positive relationships with partners and channels
  • Relevant software / technology industry knowledge in both the volume and value segments
  • Strong business-orientation, process design and analytical skills combined with a focus on execution and results
  • Creative problem-solving abilities
19

Partner Marketing Senior Specialist Resume Examples & Samples

  • For some roles, the following six tasks are dependent on whether an employee is focused on a channel vs. partner co-marketing role. The emphasis placed on performing the tasks will depend on the role being filled
  • Minimum 4-8 years of marketing experience, with minimum 2-4 years in ecosystem & channel marketing
  • Experience in working with partners
  • Guiding and mentoring peers and/or junior level colleagues
20

Ariba Marketing Senior Specialist Resume Examples & Samples

  • Actively manage planning, development, content, budget, project management and successful implementation of integrated marketing programs for audiences including awareness, demand generation, pipeline building, acceleration
  • Drive lead generation and marketing automation programs
  • Stakeholder Management - Strongly align with business stakeholders to ensure marketing programs closely align to business and sales goals. Share knowledge and expertise. Support/enable the sales organization through delivery of key customer assets and stories
  • Degree level education with 5-8 years experience in B2B software industry ideally with cloud-based experience
  • Experience with marketing automation (Marketo) a plus
  • Fluent English, Portuguese and Spanish
  • Strong communication and interpersonal skills and ability to work with different personalities
  • Organization skills and ability to prioritize numerous tasks, events etc
  • "Can-Do" approach to a wide and rapidly changing workload
  • Flexibility and willingness to work on a broad variety of tasks
  • Enjoy working in an informal environment with a "start-up" culture
  • Job entails up around 20% travel
21

Marketing Senior Specialist Resume Examples & Samples

  • Bachelor’s degree in Marketing, Communications or related area, from an accredited college or university
  • Minimum 5-10 years of related experience in a professional services firm
  • Experience with a national accounting firm is a plus
  • Experience managing multiple projects and working with a variety of people
  • Knowledge of the Atlanta business/marketplace environment
  • Excellent interpersonal, communications, and writing skills, and the ability to work and negotiate effectively with senior level individuals
  • Strong computer skills, particularly Microsoft Office applications
  • Ability to multi-task while maintaining a quality consciousness and sharp eye for detail
  • Responsiveness and professionalism in dealing with short deadlines and frequent changes in schedule
  • Flexibility regarding workload/work schedule and willingness to work overtime as needed
  • Must be a high-energy individual who can identify solutions, develop plans, implement projects and influence outcomes
  • Knowledge of Dynamics or other CRM system is a plus
22

Marketing Senior Specialist Resume Examples & Samples

  • Assist in the creation and refinement of customer journey touchpoints across all lines of business
  • Execute campaigns using data and customer segmentation to maximize relevancy and response rates
  • Refresh content across digital, email, print and other channels
  • Work with external marketing agencies to ensure that brand and tone are on point
  • Review estimates, statements of work and change requests
  • Manage personalized urls
  • Work with stakeholders across the organization to reduce costs
  • Successfully navigate across the organization, interfacing with key stakeholders, including channel and product owners, legal and compliance, operations, IT and more
  • Assist with the procurement process and budgets/forecasts
  • 5-7 years of experience managing marketing projects
  • Bachelor's Degree required
  • Knowledge of financial services and/or automotive a plus
  • Knowledge of CRM a plus
  • Cross functional team experience
  • Sense of urgency
  • Able to multi-task
  • Conduct presentations
  • Knowledge of data, customer segmentation, and test/controls a plus
23

Regional Marketing Senior Specialist Resume Examples & Samples

  • Project management: Lead planning and ensure successful execution of regional or sub-regional marketing campaigns and related initiatives, including Bain-hosted events, 3rd party collaborations and other discrete marketing efforts
  • Bachelors degree with emphasis on business, management or marketing, MBA preferred
  • Minimum of 5 years of project or program management experience, preferably to include event design/management
  • Demonstrated ability to team with peers and senior leaders to identify and communicate opportunities, build consensus and employ best practices to achieve objectives
  • Track record of teaming with numerous stakeholders in parallel, developing advisor perception and mutually beneficial relationships (including in remote or virtual models)
  • Familiarity or experience in consulting or analogous professional services
  • Experience identifying, recruiting, managing and developing talent
  • Ability to design analytics, synthesize results to inform future efforts
  • Proficiency with office and marketing technologies, CRM experience preferred
  • English required, other languages (e.g. Spanish) desirable
  • Able to travel (primarily domestically) as needed
  • Role can be located in Boston or San Francisco
24

Marketing Senior Specialist Resume Examples & Samples

  • Assist with marketing execution for the firm’s customer experience and operations excellence practices, including thought leadership, events and tradeshows, business development support and marketing campaigns
  • Manage content creation across all categories – blogs, white papers, case studies, videos, etc
  • Oversee key alliance relationships, working closely with marketing counterparts at those organizations
  • Assist with internal and external marketing communications, including alliance communications
  • Partner with business developers to execute pre- and post-event outreach for events and develop targeted campaigns
  • Measure, analyze and report on ROI across marketing campaigns and initiatives
  • Evaluate new marketing opportunities thoughtfully and manage ongoing budget
  • 5-7 years of integrated B2B marketing experience
  • Strong writing and editing skills as well as verbal communication skills
  • Strong analytical skills, ability to solve problems and attention to detail are key
25

Lamborghini Brand & Experiential Marketing Senior Specialist Resume Examples & Samples

  • 6-8 years professional Marketing experience with a minimum of 4-6 years’ experience specific to automotive
  • Cross-functional experience with ability to multi-task in fast paced multi-cultural environment
  • Ability to operate in a small, fast paced organization and perform a variety of tasks to meet the business needs
  • Campaign management experience with both direct mail and digital experience
  • Excellent customer relations experience
  • Strong organizational skills: details, analytical orientation
  • Strong understanding of graphic and design principles
  • Resource management
  • Experience with creating and executing formal presentations
  • Able to lead and direct project management activities
  • Work with employees in a dotted line/matrix reporting environment including the ability to communicate & interact effectively in a cross-functional team environment
  • Good communication skills to be able to represent the Customer Experience area internally and externally
  • Demonstrated success in developing strong working relationships across many layers of an organization & across cultural boundaries
  • Bachelor's degree in Marketing or Business
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Event Marketing Senior Specialist Resume Examples & Samples

  • A minimum of 3 years of experience in event planning, marketing or related field
  • Proficiency in all Microsoft Office tools
  • Ability to travel as needed for onsite event support