Field Marketing Specialist Resume Samples

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MH
M Hermiston
Marguerite
Hermiston
79860 Andreanne Plains
Philadelphia
PA
+1 (555) 829 2063
79860 Andreanne Plains
Philadelphia
PA
Phone
p +1 (555) 829 2063
Experience Experience
09/2016 present
Phoenix, AZ
Principal Field Marketing Specialist
Phoenix, AZ
Principal Field Marketing Specialist
09/2016 present
Phoenix, AZ
Principal Field Marketing Specialist
09/2016 present
  • Work closely with Strategic Marketing to create compelling programs
  • Develop constructive relationships with Reference Account leads to assist in proactive planning and matching of ideal accounts
  • Create a comprehensive field marketing plan with the goal of increasing awareness and sales/profits
  • Maintain highest knowledge of decision-makers, market drivers and Allscripts strengths
  • Develop strategic relationships with key Allscripts hospital & health system client leadership
  • Independently manages against strategies and tactics identified
  • Know the hospital & health system market – develop and disseminate domain expertise to strengthen marketing initiatives to the domain
12/2012 03/2016
Phoenix, AZ
Senior Field Marketing Specialist
Phoenix, AZ
Senior Field Marketing Specialist
12/2012 03/2016
Phoenix, AZ
Senior Field Marketing Specialist
12/2012 03/2016
  • Assist in the development of plans, programs and campaigns that incorporate target metrics for determining success
  • Ensure lead nurturing tactics developed for extended sales cycles
  • With the support of the Director, create a comprehensive field marketing plan with the goal of increasing awareness and sales/profits
  • Know segment sales performance and suggest strategies and tactics to achieve targets
  • Know the market – develop and disseminate domain expertise to strengthen marketing initiatives to the domain
  • Act as a trusted consultant to sales regarding solution portfolio and value as relevant to the market served
  • Graduate of Marketing, Business or equivalent
02/2007 09/2012
Los Angeles, CA
Field Marketing Specialist
Los Angeles, CA
Field Marketing Specialist
02/2007 09/2012
Los Angeles, CA
Field Marketing Specialist
02/2007 09/2012
  • Manage and assist in the development of regular internal and external facing cross-vertical workshop initiatives
  • Create and execute programs and campaigns to generate awareness and create demand within the B2B marketspace
  • Use SFDC to provide reporting and pipeline data to regional Field Marketing Managers supporting ROI and campaign performance conversations with sales
  • Track and provide updates on the performance of channel marketing programs and report on key performance indicators
  • Manages the NetSuite User Group program working closely with regional user group boards to assist with communication and programming support
  • Working within and part of a team with other event managers and marketing managers
  • Develop and coordinate new idea reviews and recommendations, concept and design development, project management, and market introduction
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
The Ohio State University
Bachelor’s Degree in Marketing
Skills Skills
  • Established strong presentation skills: Quick execution, simplicity, and high quality analysis and presentation creation using Excel and PowerPoint
  • Highly responsive and detail-oriented
  • Ability to work on multiple tasks simultaneously and deliver the highest quality
  • Solid creative and writing skills to produce basic promotional messaging and website and email copy
  • Basic knowledge of Salesforce.com, Google apps, Microsoft Office including PowerPoint, and Adobe Photoshop
  • Ability to handle multiple tasks at once; solid work ethic
  • Strong ability to work across the organisation and influence others. Cultural awareness and sensitivity to cultural differences
  • Excellent verbal and written communication skills, including the ability to explain technical concepts to marketers and other stakeholders
  • Excellent verbal and written communication skills, with the ability to proof and edit
  • Advanced knowledge of Cable Television, digital products and advanced advertising products is
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1

Field Marketing Specialist Resume Examples & Samples

  • Individually responsibility for local go-to-markets
  • Working with Proposition Marketing Specialists on defined programs via pilots
  • Takes care of roll out of Middle East proposition programs locally
  • Develop and maintain relationships with local stakeholders and press
  • Develop & run corporate communication programs
  • Be an ambassador for field organization - coaching and motivating others
  • Responsible for field marketing budget
2

Field Marketing Specialist Resume Examples & Samples

  • Execute marketing and product launch activities for North America. Work closely with sales organization to support sales activities. Use local area knowledge to implement customized marketing efforts in order to increase demand and drive revenue generation. Create market awareness of Company and its solutions in various target markets. Provide expertise in one or more specialized areas of marketing depending on local need and organizational resources (e.g., MarCom, direct marketing, event planning, and/or web)
  • Create Marketing campaigns (mailings, Telemarketing, etc.) depending on expertise. Work with appropriate vendors to support campaigns. Align campaign within guidelines defined by marketing management
  • Work with sales and various corporate/field marketing departments to determine appropriate customized programs and strategies for various market segments
3

Partnership & Field Marketing Specialist Resume Examples & Samples

  • Working with global functions to develop integrated, creative, multichannel marketing campaigns that educate, engage, and excite local residents and visitors about travel via Airbnb
  • Serves as liaison for global brand campaigns that impact the local market, advising on local implementation of market strategies, providing local insights and working with counterparts in other departments
  • Serves as Airbnb's expert on local marketing - Ensures all marketing activities feel local and personal and articulates market nuances for other teams
  • Conceptualizes, develops and executes targeted marketing events that celebrate the best of Airbnb
  • Bachelors degree or relevant qualification within marketing
  • 5+ years experience in marketing, business development, sales, communication, or product development
  • Experience designing and executing innovative and effective offline, experiential, and social-marketing campaigns
  • Be an innovative, problem solving individual with a vigorous eye for detail
  • Outstanding communication and presentation skills with the ability to articulate a vision, strategy or idea clearly and concisely
  • Strong analytical, planning and forecasting skills with experience making data-driven recommendations and decisions
  • Strong project management skills; Self motivated, driven and able to work autonomously if required
  • Ability to quantitatively analyze project performance
  • Ability to thrive in a fast-paced startup environment; Comfortable with pressure, ambiguity and takes initiative
  • Strong consumer/lifestyle/travel media contacts a plus
  • Passion for Airbnb, travel and the sharing economy. Being a host on Airbnb is a plus!
  • Must currently be living in Japan with extensive work experience in the city (including 3-5 years residence)
  • Business level fluency in English and native level Japanese
4

Partnership & Field Marketing Specialist Resume Examples & Samples

  • Works with the Country Manager and regional teams to develop strategic partnership campaigns that engage and drive transactions for local residents
  • Responsible for initiating, prioritizing, executing and measuring all key local strategic partnership initiatives across the performance space - ensuring consistency between our brand and the stories we tell
  • Proactively identifies and executes new business development partnership opportunities to grow our global business and drive awareness and bookings on Airbnb
  • Collaborates with brand marketing, communications and international teams to promote partnerships through press releases, blog posts, and other media
  • Provides deep analytical insight to all UK booking activity and customer attribution
  • Manages effective relationships with other key functions (marketing, community, PR, legal, product, analytics,...) to ensure seamless operations and consistent messaging
  • Serves as Airbnb's expert on performance based partnerships
5

Partnerships & Field Marketing Specialist Resume Examples & Samples

  • Responsible for discovering, prioritizing and managing all key local marketing initiatives and ensuring consistency between our brand and the stories we tell
  • Responsible for sourcing, designing and negotiating local partnerships
  • Coordinates local agency partnerships as needed to successfully scale marketing campaigns and execute larger-scale events in collaboration with HQ based teams
  • Serves as Airbnb's expert on local marketing
  • Ensures all marketing activities feel local and personal and articulates market nuances for other teams
  • Proactively identifies and executes new business development partnership opportunities to grow our global business and increase local love for all things Airbnb
6

Field Marketing Specialist Resume Examples & Samples

  • Drives execution of the overall Canada marketing plans in line with country sales requirements and regional/channel goals
  • Develop demand generation tactical plans based on cost, customer segmentation, tactic performance analysis, and regional brand awareness
  • Ensures continuous optimization of marketing activities through review and improvement of content and tactics
  • Team with sales to optimize lead quality and lead to opportunity conversion rates
  • Responsible for achieving customer engagement KPIs
  • Partner with Channel Marketing to extend Autodesk marketing programs to our channel partners
  • Ensures local coordination between all Regional Marketing staff (industry, promotions, subscription marketing and event teams) for overall rollout strategy including contact strategy and segmentation
  • Drive major cross industry events focusing on end-customers or channel partners
  • Participate in broader Americas’ Marketing projects according to requirements
7

Field Marketing Specialist Resume Examples & Samples

  • Planning and execution of local awareness and demand generation activities (e.g. digital marketing, events, social media and promotions)
  • Supports corporate marketing programs in collaboration with corporate marketing teams, ensures localization
  • Lead channel network (e.g. distribution, resellers) in establishing marketing programs and coach in high return marketing activities
  • Measure and report on effectiveness of marketing activities and improve resource allocation and efficiency
  • In collaboration with PR team support customer reference story generation
  • Maintain frequent communication with internal (e.g. sales, corporate marketing) and external (e.g. agencies) stakeholders
  • Effective use of Autodesk marketing systems and tools
8

Field Marketing Specialist Resume Examples & Samples

  • Lead website localization and update to drive more access to nutanix.jp
  • Coordinate the localization and distribution of all marketing materials
  • Execute email campaign to nurture existing leads to build pipeline
  • Coordinate, organize and manage all regional events, including seminars, tradeshows, networking events, and user group meetings
  • Marketing operational support including event attendees list upload to SFDC, Purchase Request submission, Manage Event calendars, Support Partner Marketing Development Fund process
  • Coordinate and execute multi-touch demand generation programs that build pipeline to meet quarterly goals
  • Create and manage the whole process around customer success stories that can be used as public references and case studies
  • Create and manage giveaway goods and marketing collaterals
  • Participate in social media and engagement in local markets
9

Field Marketing Specialist Resume Examples & Samples

  • Bachelor level degree
  • At least 2 years of high-tech sales or marketing experience, preferably in a field facing role
  • Solid comfort level with management of in-person marketing events
  • Strong project management skills and an ability to develop and deliver campaigns and programs within a very high velocity, shifting environment with associated analytical tools
  • Enterprise software market experience preferred
10

Field Marketing Specialist Resume Examples & Samples

  • Plan, implement, and manage marketing/public relations programs to promote Synopsys brand awareness in Taiwan
  • Partner with business units such as Global Technical Services Group, Design Group and Verification Group etc. to align Field marketing/Sales objectives with product promotion strategies to achieve mutual goals
  • Work with Sales and Corporate Marketing teams to leverage seminars for solidifying customer relations and lead generation
  • Plan and execute product disperse programs like layout design training course for engineers in Taiwan and establish a process for job matching to create market preference and demand for Synopsys products
  • Collaborate with Corporate Marketing, IT, and vendor to build Synopsys Taiwan website, and manage the website to provide a gateway for local customers’ easy access
  • Support to develop strong relationships with research institutions, universities, and government sectors, for demonstrating local R&D team’s visibility
11

Field Marketing Specialist India Resume Examples & Samples

  • Executing regional marketing activities (mainly India and some middle east), including driving awareness, demand gen, and sales support
  • Working in collaboration with internal Subject matter experts to drive plan and execution of inbound and outbound marketing initiatives including social media, content marketing, digital marketing SEO/SEM and nurturing programs
  • Providing weekly reporting and making data driven decisions
  • Planning and execution of traditional lead generation tactics such as events and telemarketing
  • In collaboration with the PR team, driving awareness programs and key messages
  • Adapting global campaigns to execute regional marketing plans
  • Regional expert
  • Execution focused
  • Content savvy
  • Collaborative spirit
  • Impact driven
  • Highly accountable
12

New Homes Field Marketing Specialist Resume Examples & Samples

  • Partner closely with the Area Account Managers on priority homebuilders and needs, and travel throughout region in order to support sales, marketing and builder initiatives
  • Execute and manage SunPower and joint builder tactical marketing initiatives within builder communities and design centers, ensuring all collateral, displays and signage have been implemented effectively
  • Assist SunPower channel marketing managers, sales team and home builders with local, regional and national events, including: onsite community events, builder association events and industry trade shows
  • Act as a liaison between, the builder, the sales team and the marketing team to ensure that all entities are aligned and possess what they need to be successful
  • Work with home builders to optimize their use of co-marketing funds
  • Manage SunPower New Homes inventory on the Marketing Resource Center, including the facilitating of marketing additions, new community set ups, consistent auditing of material and tracking of PO/vendor funds
  • Rapidly respond to any home builder marketing issues in a proactive manner
  • Assist channel marketing managers and creative team with the creation and execution of the following: updated and new collateral materials, signage, displays, campaigns, audio/visual assets, digital advertising, social media playbook and corporate communications
  • Gather input and needs from home builders on sales tools and marketing programs. Use this insight to further develop the home builder toolkit of priority marketing assets and sales tools
  • Facilitate adoption of sales tools and programs by training and demonstrating effective utilization to home builders
  • Help launch SunPower and home builder co-branded campaigns, including management of daily/weekly reporting metrics to SunPower marketing operations and home builder management
  • Document and share New Homes best practices with colleagues globally, including the distribution of content, learnings and successes
  • Utilize your strong market knowledge to help the corporate marketing team best utilize its awareness and demand gen spend in major mediums
13

Field Marketing Specialist Resume Examples & Samples

  • Min 5 years’ experience in a related digital insight /marketing analyst role analyzing campaign/consumer data with a strong analytics background
  • Have a deep level of understanding of the digital platform features / roadmaps, industry best practices, tools for execution, measurements and analytics
  • Strong digital background in multi-channel marketing including online promotional tools (microsite, infowall), social media (paid social) and online advertising (paid media) to increase reach and engagement
  • Knowledge of web metrics in the area of Pay-per-click (PPC), paid social, e-mail marketing, search and programmatic buying
  • Advanced Excel skills (macros, pivot tables, vlookup, etc)
  • A plus to have experience in web analytic tools such as Webtrekk, Adobe Site Catalyst, Google Analytics, Google AdWords, Google Trends
14

Field Marketing Specialist Resume Examples & Samples

  • Experience in field marketing working with a global team
  • Native English speaker preferred
  • Willing to relocate to one of the listed locations
  • Demand generation campaigns and programs coordinated with Business Development and Sales
  • Management of events, workshops, webinars, tradeshows and budgets
  • Market analysis and total addressable market assessment experience
  • Experience working with enterprise technology and cloud solution marketing
  • Assist in the development and maintenance of cross-vertical messaging and content across the product portfolio
  • Develop and coordinate relations with industry publications to support article and whitepaper placement
  • Social media strategy development and execution including multiple social platforms
  • Manage and assist in the development of regular internal and external facing cross-vertical workshop initiatives
  • Work along with product management on refinement and maintenance of group presence on various internal and external websites (Oracle.com, my.Oracle.com, DMS Wiki and OpenAXF.org)
  • Partner with Operations, Business Development, Corporate Marketing and Product Management
  • Unified and consistent branding
  • Digital advertising
  • Foster customer communities
15

Field Marketing Specialist Resume Examples & Samples

  • Create/manage regional marketing programs, primarily in-person events: venue selection, audience acquisition, event speaker selection, engaging partners, working with third-party vendors, providing sales communications, managing onsite event registration, interfacing with Oracle Sales, partners, and customers at events, etc
  • Working with sales on lead follow up: understanding where leads are in the funnel, working with the sales team to improve lead conversion rates (through training) and reporting on leads and pipeline impact of activities
  • Owning a budget, driving the event mix, allocating funds across events, and conducting metric and ROI analyses on program effectiveness; measuring the business impact of events in terms of revenue and attendance through analysis of sales and marketing reports and presenting results to Marketing and Sales management
  • Communicate and educate regional sales teams regarding new and planned marketing activities to ensure they understand how to leverage them; interfacing with various internal groups such as Corporate Marketing, E-Marketing, Product Marketing, Product Management, Development, and Sales Operations with respect to program creation and execution
  • Working with third-party channels, including online social communities, sales partners, user groups, etc., to serve as a delivery (presentation) interface for standardized marketing event kits for high volume program initiatives; incorporating the use of these groups into the regional strategic marketing plan
  • Working with the Field Marketing Program Management group on back office and onsite event administration and logistics, using multiple internal systems to implement programs
  • Contribute to the development of an overall strategic finance and HR marketing plan for North America Sales; execute on the tactical lead generation campaign and event plan
  • Work closely with Product Marketing, Corporate Marketing, Events Marketing and Field Marketing teams to develop innovative and effective marketing & communication plans with a keen eye towards reaching campaign and corporate goals for leads/registrations, sales pipeline, event registrations, etc
  • Manage projects ranging from upgrade campaigns, competitive campaigns, worldwide product launches, Eloqua nurture campaigns, creative development with in-house team, e-marketing programs, webcasts, segmentation plans, web page & newsletter copy, materials kit packaging, collateral (print and multimedia) development/management, etc
  • Work with Marketing Operations team to develop campaign infrastructure as needed to deliver against business objectives and to ensure accurate and timely delivery of leads to Sales for follow up
  • Drive approval of strategies and program decisions through cross-functional team
  • Expert knowledge of integrated marketing campaign best practices and acuity with Internet applications, mobile applications, and social media
  • Primary contact for in-house creative, e-marketing, lead management & list management teams for marketing asset creation and planning of campaigns
  • Perform detailed audience analysis and targeting to ensure that proper audience is recruited
  • Manage vendors and budget, as tied to campaign activities
  • Act as a strategic advisor to the virtual team to ensure optimal campaign performance
  • 3 years marketing/business experience with at least one years in Software/Technology marketing; campaign, field marketing, or channel marketing background helpful. Sales experience a plus
  • Excellent project management skills (can create/manage via detailed project plan)
  • Superior cross-functional communication, negotiation and leadership skills
  • Has run enterprise-class marketing campaigns in the past, in particular, demand generation and direct marketing with offers such as webcasts, ebooks, virtual conferences, etc
  • Strong experience with running virtual/cross-functional teams focused on specific goals/outcomes, able to be effective in a highly matrixed environment
  • Strong focus on marketing metrics and project management skills, including detailed scheduling, determination of critical path, attentiveness to dependencies
  • Very strong organizational and written/verbal communication skills; must be able to write and edit copy for email and promotional materials; prepare presentations and be comfortable speaking to groups; must be comfortable dealing with sales/executive management; must be able to develop content against targeting programs, customers, and industries
  • Strong analytical background; must be able to develop strategic plans with clear financial/quantitative metrics detailed and writing and editing skills particularly with email and promotional copy as well as data analysis capabilities, including advanced Excel skills (e.g. Pivot Tables, Pivot Charts, Functions/formulas, etc.)
  • Knowledge of Oracle's products, channel strategy and business processes and knowledge of enterprise software market, key market players & product offerings desirable
16

Field Marketing Specialist Resume Examples & Samples

  • The ability to travel 75% travel within the Western PA territory
  • Must be able to work night and weekends as required
  • Must have access to reliable transportation that will enable you to travel to client and/or patient sites within a designated area
  • 1+ year of experience with Medicare and/or Medicaid
  • Experience with Microsoft Office (PowerPoint, Word, and Excel) PowerPoint - creating and editing presentations. Word - creating and editing documents. Excel - creating and editing spreadsheets
  • Bilingual fluency with English and Spanish is a plus
  • Experience working with Medicare/Medicare Outreach Programs
  • Bachelor's Degree or Higher
  • Health/Life Insurance License or the ability to obtain one within 90 days of hire
17

Field Marketing Specialist Resume Examples & Samples

  • BSc Degree
  • At least 2 years of past experience in similar roles
  • Past experience in field marketing and channel distribution model
  • Experience with restaurant industry would be considered an advantage
  • Experience with digital marketing and event management
18

Field Marketing Specialist Resume Examples & Samples

  • BA in Marketing, Advertising, or a related discipline
  • 1 – 2 years in Field or Channel Partner Marketing
  • 1 – 2 years in an Advertising or Marketing agency
19

RTG DBS Field Marketing Specialist Beijing Resume Examples & Samples

  • 2, Strong interpersonal and communication skills and be able to work across departments by influence articulate in Mandarin and fluent in written English
  • 3, Down to earth attitude
  • 4,Bachelor degree or above of clinical or pharmaceutical
  • 5,2-year+ sales and 1-year+ marketing experience in health-care industry
  • 6,Multinational company working experience
20

Field Marketing Specialist Resume Examples & Samples

  • Minimum 3 years of digital marketing experience (B2B experience preferred), preferably with a focus on high tech; agency experience a plus
  • Demonstrated experience with closed-loop methodology and the hands-on utilization of webinar platform (ON24, INXPO or equivalent), CRM (Salesforce.com) and marketing automation platform (Eloqua or equivalent) is a desired
  • Ability to quickly understand and articulate content value proposition and key messages and ensure these are communicated consistently throughout online program content
  • Highly analytical and creative at the same time, experienced in driving measurement and reporting on the effectiveness of the online engagement
  • Comfortable in a fast paced environment, willing to prioritize work for self and team, while maintaining business goals and timelines
  • Excellent internal and external communications skills
  • 79060BR
21

Field Marketing Specialist Resume Examples & Samples

  • Aligning country marketing communications with local business plans and global marketing strategy
  • Deliver a significant and tangible impact on the country business performance
  • Secure proper investment of all marketing tactics, including advertising and digital marketing, WEB, PR and public speaking, events, social media
  • Drive brand visibility and image
  • Develop co-marcom plans with our value added partners
  • A completed Bachelor and/or Master degree, with the specialism in Communication and/or Marketing
  • A minimum work experience of 8 years in marketing communication within an international (IT) B2B organization
22

Field Marketing Specialist Resume Examples & Samples

  • Drive together with the APAC Field Marketing Director and work closely with other regional Marketing Programs Managers/Specialists to support the development and implementation of effective Marketing Go-to-market plans and Marketing Campaigns in Korea
  • Drive Brand awareness and Thought leadership in Korea working with APAC corporate communications lead and local PR agency
  • Development and effective execution of high impact in-country Integrated Marketing/Lead Generation campaigns (Digital & Offline) to drive demand and leads for Fortinet solutions to support a strong sales pipeline
  • Responsible for in-country Lead Qualification Process from implementation and support to ensure effective follow-through and measurement of leads in order to optimize ROI of marketing budget
  • Manage and roll-out key events in the region such as end-customers and channel conferences and seminars, Trade exhibitions, hospitality events, etc
  • Work with channel manager and in-country distributors on the quarterly channel marketing plans and support on execution of the programs
  • Collaborate & Partner with Marketing and Channel teams in both International HQ and APAC to localize/adapt international campaigns and programs, ensuring consistency of Fortinet branding & messages across the countries
  • Implementation of Channel lead generation activities with Tier 1 & 2 (Gold & Platinum) channel partners including Channel enablement programs
  • Localization & translation of Marketing assets and collaterals
  • Timely reporting on Marketing Campaigns/Programs and management of local marketing budget
23

Senior Field Marketing Specialist Resume Examples & Samples

  • Lead field marketing for designated business units in Singapore and drive the optimisation of Schneider Electric Field Marketing planning and management across different business divisions to deliver tangible contribution to the business performance as well as enhance measured brand share of earned media
  • Be an ambassador of Marketing Transformation for designated business units to secure the collaboration of other functions to maximize ROI of projects
  • Participate in continuous improvement by taking a methodical and data-driven approach while ensuring closed loop marketing system and processes to facilitate post campaign analysis and global process compliancy
  • Contribute to defining designated business units' requirements that support the rollout of new Corporate or Regional Initiatives and optimize SE Marketing investments
  • Assist in quarterly marketing reviews, provide analyses and interpretations of campaign data and market insights to identify key drivers for improvement across a broad range of marketing areas
  • Assist to promotes agility and scalability thru a shift from traditional to digital marketing and continuous learning from new approaches
  • Graduate of Marketing, Business or equivalent
  • At least 5 years experience in Marketing with demonstrated ability to develop integrated marketing communication plan and effectively manage budget to deliver ROI independently
  • Knowledge of marketing funnel; ability to report on and draw insightful conclusions from qualitative and quantitative data
  • Hands on experience in handling both above the line and below the line marcom tactics including advertisement, event management, direct marketing, public relations and digital marketing
  • Good understanding of business acumen and ability to collaborate as part of a team including integrating diverse feedback from various stakeholders
  • B2B marketing background is essential
24

Field Marketing Specialist Resume Examples & Samples

  • Deploy successful marketing campaigns and own their implementation from ideation to execution, in line with company objectives
  • Develop strategies and tactics to drive qualified demand, lead generation and extend plans to distribution channel
  • Build strategic relationships and partner with distribution channel, industry players and vendors
  • Be in charge of marketing budget and invest funds in line with the regional marketing plan
  • Closely work with Sales team to align marketing campaigns and field needs
  • Drive customer research and market landscape and trends analysis
  • Bachelor or Master degree in marketing, business or a related field
  • Minimum 5 years' experience within Marketing
  • Demonstrable experience in marketing together with the potential and attitude required to learn
  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns
  • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
25

International Field Marketing Specialist Resume Examples & Samples

  • Know the market – develop and disseminate domain expertise to strengthen marketing initiatives to the domain
  • Create a comprehensive field marketing plan with the goal of increasing awareness and sales/profits
  • Engage in sales strategy and consult on strategies/tactics to accelerate pipeline conversions
  • Know segment sales performance and suggest strategies and tactics to achieve targets Work closely with Strategic Marketing to create compelling programs
  • Stay informed of industry trends, competition and new opportunities
  • Act as expert consultant to sales regarding solution portfolio and value as relevant to the market served
  • Develop plans, programs and campaigns that incorporate target metrics for determining success
  • Work with Reference Team to develop references for unique Payer & Life Sciences initiatives
  • Creates solutions portfolio messaging platform aligned with corporate imperatives
  • Works closely with solutions managers, using solutions market drivers and differentiators to support go-to-market messaging and launch plans
  • Collaborates with field intelligence to deliver solutions messaging to the field
  • Establishes best practices for portfolio management
  • Understands and provides intelligence of the competitive landscape for solutions that support the corporate imperatives
  • Bachelor’s degree in Marketing, Business or healthcare related field
  • Minimum of 5 years related experience
  • Market experience in health care a plus
26

Principal Field Marketing Specialist Resume Examples & Samples

  • Know the hospital & health system market – develop and disseminate domain expertise to strengthen marketing initiatives to the domain
  • Develop strategic relationships with key Allscripts hospital & health system client leadership
  • Deliver unique marketing expertise to accelerate success in a complex, new logo environment
  • Develop an aggressive joint marketing plan aligned with sales and corporate goals
  • Re-establish Allscripts ability to succeed in a new logo hospital & health system market
  • Translate sales objectives, especially for Sunrise, into objectives and projects plans for marketing
  • Know segment sales performance
  • Work closely with Strategic Marketing to create compelling programs
  • Ensure lead nurturing tactics developed for extended sales cycles
  • Forecast, measure and report results of initiatives and campaigns
  • Deliver comprehensive complex strategies to redefine Allscripts as a thought leader in the market served
  • Maintain highest knowledge of decision-makers, market drivers and Allscripts strengths
  • Independently manages against strategies and tactics identified
  • Bachelor’s minimum in Marketing, Business or healthcare related field
  • Clinical experience, or a solid understanding of workflows and operations in hospitals & health systems
  • Minimum 12 years related experience
  • Market experience in hospitals & health systems
27

Senior Field Marketing Specialist Resume Examples & Samples

  • Influence positioning and messaging based on the domain served
  • Translate sales objectives into objectives and projects plans for marketing
  • With the support of the Director, create a comprehensive field marketing plan with the goal of increasing awareness and sales/profits
  • Know segment sales performance and suggest strategies and tactics to achieve targets
  • Act as a trusted consultant to sales regarding solution portfolio and value as relevant to the market served
  • Recommend innovative and creative marketing approaches for revenue growth
  • Assist in the development of plans, programs and campaigns that incorporate target metrics for determining success
  • Align Strategic Marketing messaging with Portfolio Marketing message to bridge the value proposition
  • Act as primary contact to Sales regarding marketing strategies and initiatives
  • Develop constructive relationships with Reference Account leads to assist in proactive planning and matching of ideal accounts
  • Leverage strategic partner relationships to optimize mutual benefits
  • Bachelor’s degree in Marketing, Business or healthcare-related field
  • Market experience in target segment
  • Previous sales experience a plus
28

Field Marketing Specialist Resume Examples & Samples

  • Developing and executing Demand Creation & Funnel acceleration programs supporting product and solution launch plans
  • Bachelor's Degree in Marketing, Business Administration or related field
  • 3+ years' experience in marketing, product marketing or related field
  • MBA or Master's Degree in Marketing, Business Administration or related field
  • 5+ years' experience in marketing, product marketing or related field
29

Field Marketing Specialist Resume Examples & Samples

  • Creation and execution of regional marketing strategy
  • Bachelor’s degree or Associates degree with equivalent experience (3-5 years)
  • At least 3 years of marketing/sales or relevant experience
  • Marketing Automation Platform (MAP) knowledge, CRM knowledge
  • Execution of the plan
  • Measurement of results
30

Field Marketing Specialist Resume Examples & Samples

  • Create, plan, execute and measure demand generation marketing programs/campaigns to grow sales pipeline and revenue for the commercial sales organization
  • Create and execute programs and campaigns to generate awareness and create demand within the B2B marketspace
  • Use a variety of marketing tactics including events, webinars, regional and national tradeshows, conferences and other marketing vehicles to attract, convert and retain new customers and ultimately assisting the marketing organization in obtaining their revenue contribution goals
  • Liaise with the commercial sales organization, corporate marketing and all cross-functional teams, including but not limited to, product marketing, initiatives, and Industry segment marketing
  • 3-5 years marketing experience as a marketing program manager, marketing campaign manager or field marketing specialist preferably in the software and/or hardware industry
  • Proven ability to develop sales-driven programs and/campaigns that increase brand awareness, drive pipeline and improve lead conversions in the B2B commercial market
  • Excellent organizational skills through concept inception to completion of assignment/project/program or campaign. (You follow through to the end!)
  • Experience working with geographically dispersed colleagues
  • Strong written and interpersonal communication skills
  • Exhibit a high degree of resourcefulness and persistence
  • Experience using PowerPoint, Word and Excel
  • Hands on experience with Webex, ON24 or similar webinar platform
  • Knowledge/Experience with a marketing automation platform (ex. Eloqua, Marketo)
  • Experience using Salesforce.com including reporting tool
  • Strong writing/content editing skills
  • Willingness and Ability to travel 25% of the time if required
31

Field Marketing Specialist Resume Examples & Samples

  • This opportunity is for a permanent position in Oracle, based in North Ryde, Sydney, Australia reporting to the Senior Director Marketing for Australia and New Zealand but under the direction of the Senior Manager, Events. This position is a key member of the Oracle ANZ marketing events team. Focus is on the execution of multiple activities and you will be responsible for all aspects of the management and implementation of events and other activities throughout ANZ. You will also have responsibilities for managing Oracle processes for event execution and administration including procurement, registration tools and other systems. You will be working in a team of event managers and marketing managers
  • Planning and executing events – often multiple events at the same time
  • Assist in defining objectives for events and ways to measure results
  • Sourcing venues, speakers and logistics
  • Manage budget, commitments, resources as well as the execution schedule
  • Project Management and Risk assessment
  • Working within and part of a team with other event managers and marketing managers
  • Responsible for management of procurement and other systems as well as other duties as required
  • 2-3 years’ experience in event management or coordination. B2B IT industry experience is highly desirable
  • Experience in a high pressure environment executing multiple events
  • Able to demonstrate a thorough understanding of the IT Software and Hardware industry. Experience at Oracle or similar IT vendor would be highly desirable
  • Proven leadership and ability to drive virtual teams
  • Self-starter with a high energy level
  • Demonstrable ability to work harmoniously as part of a team
  • Experience working with Oracle systems and tools highly desired
  • Ability to project manage budgets and timelines is critical
32

Field Marketing Specialist Resume Examples & Samples

  • Help execute MarkLogic's marketing campaigns such as seminars, webinars, tradeshows, on-site customer briefings, integrated online campaigns, partner enablement, etc. for the public sector and/or healthcare teams
  • Communicating to sales including account executives and inside sales teams to brief them regarding current marketing programs and helping them maximize the value of the those activities
  • Measuring and Tracking campaign results, to establish success criteria and the impact on driving value to the sales pipeline as well as customer success
  • 3-5 years of IT marketing experience
  • Demonstrated ability to execute integrated marketing plans which include events, online program, including social media and nurture campaigns
  • Experience in delivering lead generation campaigns (e.g., telemarketing, e-mail, seminars, advertising)
  • Ability to brief marketing plans to peers, sales teams and inside sales
  • Knowledge of how to leverage the channel in overall marketing strategy
  • Proven ability to excel in a fast-paced environment
33

Field Marketing Specialist Resume Examples & Samples

  • Assist in the coordination and execution of regional marketing activities including seminars, tradeshows, user groups, field events, virtual events, mailers and meeting maker campaigns and workshops
  • Completion of Marketing Internship or 1 – 2 years marketing experience
  • Experience using Marketing Automation tools (Eloqua, Marketo, Market-to-lead, etc.)
  • Comfortable working with Sales
  • Hands-on, roll up the sleeves attitude
  • Excellent teamwork and collaboration skills
  • Demonstrate proven success in delivering results in a fast-paced, rapid-growth environment
34

Field Marketing Specialist Resume Examples & Samples

  • Executing regional marketing activities, including driving awareness, demand gen, and sales support
  • Using marketing automation tools to monitor and execute programs
  • Setting up metrics and analysis to identify target markets and refine campaigns
  • Marketing budget responsibility incl. quarterly reporting
35

Field Marketing Specialist Southern Resume Examples & Samples

  • Develop deep understanding of target audience, including pain points, spending profiles, key projects and initiatives, and competing solutions, in each region
  • Align and customize global campaigns to fit regional needs
  • Develop marketing plans with all sales teams and top channel partners on a quarterly basis and conduct QBRs to measure results
  • Execute multi-touch demand generation programs that build pipeline to meet quarterly goals
  • Identify relevant industry events and secure appropriate level of participation
  • Coordinate and manage all regional events, including seminars, tradeshows, networking events, and user group meetings
  • Measure ROI for all activities and analyze the sales funnel to identify areas for continual improvement
  • Identify and develop customer success stories that can be used as public references and case studies
  • Serve as spokesperson for local media as appropriate
  • Participate in social media broadcasting and engagement in local markets
  • Create and distribute marketing materials throughout region
  • 5+ years experience in marketing with strong emphasis in digital and field marketing
  • Solid understanding of datacenter infrastructure and virtualization technologies
  • Deep understanding of all modern demand generation channels and when to deploy each type of activity for maximum effectiveness
  • Experience with Salesforce.com and marketing automation solutions such as Marketo
  • Strong project management skills and ability to perform in fast-paced and high-energy environment
  • Extensive experience in localizing and executing global integrated campaigns, with a demonstrated track record of exceptional achievement in field marketing for high-tech B2B companies
  • Bachelor’s degree in marketing, economics, business administration, mathematics, or statistics from top university
36

Lifecycle Field Marketing Specialist Resume Examples & Samples

  • Using market research/customer insights to identify market and adjacent opportunities, unmet customer needs, and understanding competitive intelligence positioning and using this research to support lifecycle value propositions
  • Managing demand creation & funnel acceleration programs supporting product and solution launch plans for on demand service, NPI, install base & end of Life programs
  • Working with Region Product Marketer(s) and local Field Marketing to secure product positioning and customer-focus lifecycle solutions
  • Measuring and monitoring metrics and operating mechanisms to ensure achievement of program objectives (Contract Capture rate, profitability analysis, lead generation targets, IB mining, etc)
  • Leveraging and sharing best practices (customer/ market-driven, global initiatives, APAC marketing initiatives, IB playbook) with various stakeholders to ensure successful commercial activation of programs
  • 2-3 years’ experience in marketing, product marketing or business analyst role
  • Strong analytical and process skills (Advanced excel, SFDC, Data mining capabilities)
  • Planning and project management skills
  • Experience working with Sales/Commercial teams and managing programs to drive awareness and sales
  • Innovation – ability to develop/execute on new ideas through collaboration
  • Experience in operating in a matrix environment
37

Field Marketing Specialist, Beijing, China Resume Examples & Samples

  • Execute local implementation plan based on growth strategy of the region which is aligned with country plan by working with regional and district sales managers
  • Manage claims communication
  • Monitor and report competitors activities
  • Actively visit and interact with customers to obtain market insights and feedback
  • Strong implementation with attention to details
  • Customer focused
  • Effective communication
  • Fast learner
  • Proven track record with more than 3 years of marketing career from healthcare or consumer care industry. Medical Aesthetics or dental experience is plus
  • Good spoken and written communication skill with English
  • Able to travel abroad (more than 30% of working hours)
38

Field Marketing Specialist, Chengdu, China Resume Examples & Samples

  • Launch new products through deployment of sales tools, key message communication, holding launch events, monitoring and tracking performance
  • Support customer marketing activities including practice marketing/management programs to increase customer utilization and consumer conversion
  • Monitor the use of sales toolkits
  • Provide ongoing product training and support to sales team
  • Assist to organize professional and consumer events including trade shows, forums, roadshows, campaign events, with responsibility ranging from logistics management to onsite support
  • Team contributor who cultivates collaborative work environment
  • Analytical skill and business acumen
  • Comfortable to work in multidisciplinary, multicultural organization
  • BA degree is must, any major, and MBA is a plus
  • Skillful at producing documents with MS office programs
39

Field Marketing Specialist Resume Examples & Samples

  • Specific responsibility for managing Mitel’s channel marketing relationship with specific channel partners in the US, as directed
  • Developing and executing creative, customized, strategic joint marketing programs for thought leadership, demand generation and awareness that align with Mitel’s global marketing programs and measure the success of these programs based on pre-determined KPIs
  • This involves working proactively with channel sales management and specific channel partners in the region on joint marketing activities that qualify for MDF funding
  • Assist partners with the execution of joint marketing activities, sales support tools, collateral, online content, and event materials, to produce a measurable return on investment and ensure that channel partners focus their marketing resources on promoting Mitel effectively
  • Tracks lead flow to ensure the appropriate Channel Account Managers are following up with event attendees and campaign responders in a timely manner. Manages program budget, measures ROI through metrics analysis and reporting
  • Supporting the Mitel account management team in communicating core Mitel marketing initiatives into the specific channel partners, to ensure that they are aware of and leverage them appropriately
  • Leveraging channel experience and relationships to provide constructive input to the Mitel marketing team to support the ongoing improvement of Mitel’s core channel marketing programs including accreditation program, incentive programs, MDF, channel communication, marketing tools, sales tools
  • Provide monthly reporting on joint marketing activity undertaken with the channel partners including activities, MDF spend, metrics
  • Minimum Bachelor's degree in Marketing, Business or related field of study
  • Minimum two years of experience working within the IT / business communications channel environment. This experience can be via direct experience of working within the channel community in a commercial, sales or marketing role. Alternatively, this channel experience can be via a vendor account management, channel support or channel marketing role
  • Experience, exposure to the sales environment either directly or via a role that engages closely with sales teams is preferred
  • Demonstrable track record of implementing integrated marketing campaigns including digital marketing, direct marketing, social and events
  • Excellent project management skills, able to prioritize and manage multiple projects simultaneously in a fast-paced environment
  • Strong communication and interpersonal skills, with the ability to develop positive and professional marketing relationships with Mitel’s channel partners
  • Strong cross-group collaboration and “can-do” attitude with the ability to optimise working relationships with the Mitel team (sales, marketing and product business units)
  • Good written skills to communicate Mitel’s programs & propositions in a compelling manner relevant to specific channel partners
  • Demonstrable experience of working in a metrics oriented marketing environment, comfortable with analytics, metrics and KPIs as well as experience of working with automation tools such as Marketo, SFDC or similar tools
40

Field Marketing Specialist Resume Examples & Samples

  • Supporting Integrated campaigns: Reach and engage with key audiences through relevant channels (emails, events, search, partners, PR, social media, etc.) and organise campaign assets (videos, whitepapers, webinars, ebooks, newsletters, blogs, sales tools) in order to drive thought leadership, brand preference and lead generation
  • Channel Marketing: To drive the strategy execution, implementation and management of channel marketing programs
  • Events, tradeshows and seminars; develop target messaging, drive attendance and develop needed assets to ensure high participation and ROMI
  • Analytics and Reporting: Execute, optimize and track programs and budgets across all marketing tactics and vendors; measuring and analyzing results/ROMI in accordance with KPIs agreed with sales teams. This includes delivering consistent, credible insights and dashboards that measure return on marketing investment and enable fact-based decision making and strategic planning across the organization
  • Sales Enablement: Ensure all sales channels have the tools, content and customer insights they need to successfully present and sell our solutions with a focus on business impact and customer value
  • Collaboration: ensure all team members are coordinated in messaging and tactics to consistently deliver a clear and compelling story. Adopt Solutions centric marketing and thought leadership
  • Gain deep understanding and appreciation for challenges and opportunities in target verticals, ensuring all messaging is market-focused and deeply rooted in the vertical domain and can connect to non technical customers
  • Provide marketing operations support to the regional team so as to ensure major bids, key product launches and customer events are successfully executed
41

Field Marketing Specialist Resume Examples & Samples

  • Strong relevant experience in marketing, sales or related field
  • Strong analytical and process skills, including Excel capabilities
  • Healthcare product/industry/B2B acumen preferred; experience in product areas where GE Healthcare is active an advantage
  • Digital marketing experience an advantage
  • Fluency in Swedish and English, and preferable additional Nordic languages
  • Result oriented mindset - ability to set priorities, manage time and workload and dependably meet strict deadlines
  • Innovation – develop new ideas through collaboration and execute on creative ideas, engagement in transformation to digital marketing capabilities
42

Field Marketing Specialist Resume Examples & Samples

  • Secure venues, staff and speakers for assigned events
  • Host calls with sales and those staffing events to review objectives, day of logistics and post-event follow-up plan
  • Order tradeshow services (lead scanners, booth essentials, etc) and ship marketing materials for events
  • Ensure activity costs remain within the budget allocated
  • Assist in marketing activity tracking in the database for future reporting
  • Work with the Marketing Operations team to submit campaign automation requirements, including database pre and post-event contact list uploads/processing
  • Create HTML invitations and landing pages for the ServiceNow User Groups (experience a plus but not required)
  • Work with creative services team on projects as needed (advertisements, flyers, content writing, etc)
  • Assist in entering purchase requests for marketing supplies and activity expenses and follow-up with accounting on invoicing to ensure timely payment
  • Develop event guides for major activities
  • Provide onsite event support for regional activities
  • Maintain a regional calendar of marketing activities
  • Work closely with the Field Marketing Managers on the planning and execution of ServiceNow User Groups
  • Build and maintain relationships with the regional sales team
  • Share best practices with field marketing colleagues to understand what works in region and ways to improve existing campaigns & programs
  • Completion of a Marketing Internship or 1 – 2 years Marketing experience
43

Field Marketing Specialist FP Resume Examples & Samples

  • Implement customer conversions to Solstice for foam in L America, managing the trials to order process
  • Support customer trials across all PU applications, and help make them successful – answer technical questions about our product; equipment; handling; packaging
  • Synthesize information from trials – report on performance of the product; help craft the value proposition
  • Collect and analyze voice of customer data data to help drive technology and commercial development programs
  • Build relationships with customers, both on operations as well as technical
  • Quantify value proposition through trials with end customers and OEMs
  • Drive inclusion of Solstice LBA in various standards by understanding various industry certification processes
  • Represent Honeywell in relevant committees in trade associations
  • Attend and, if appropriate, present papers at relevant technical conferences and trade shows
  • Present recommendations to the business and Fluorine Products and PMT leadership (CEO, VP/GMs, Directors) teams
  • 5+ years of technical/marketing support of non-commodity chemicals and/or industrial products to large multi-national customers
  • BS degree in Chemistry, Chemical engineering or similar degree. MBA a plus
  • Must be Bilingual (Spanish /English), Portuguese knowledge a plus
  • Experience in the Polyurethane industry a plus
  • Proven track record of technical support or field marketing activities
  • High-level skills in adapting technologies to countries or customers with different degrees of technical development
  • Growth and customer focus
  • Works independently, self-motivated
  • Excellent interpersonal and communication skill
  • Integrative thinker
44

Field Marketing Specialist Resume Examples & Samples

  • Lead the execution of marketing strategies designed to meet or exceed client growth, retention and revenue projections for region. Monitor, evaluate and report results
  • Brand ambassador / champion ensuring the elevation of brand throughout the market while adhering to brand guidelines
  • Partner with sales leadership to evaluate local marketing opportunities to expand brand and product awareness with existing and prospective clients
  • Partner with Communications team to craft and manage both internal and external communications. Ensure all external communications meet brand standards and provide campaign metric reports. Develop communications that educate, peak interest and grow client revenue while strengthening client relationships
  • Work closely with Marketing and Sale leadership to generate new business leads through direct marketing campaigns, promotional offers, educational seminars and /or B2B events
  • Oversee the creation of localized marketing assets such as success stories, case studies and testimonials that can be leveraged to drive demand
  • Develop and execute custom client promotions that drive consumer traffic, provide customer databases, support events, client outreach, and acquisition. Oversee all legal aspects of client promotions and ensure Spectrum Reach Cable Network restrictions are maintained. Also will partner with Divisional Events lead to create and execute Market and Region level events
  • Take the lead on helping local Sales leaders drive corporate sales initiatives. Localize corporate initiatives (create and ensure local flavor) to maximize effectiveness for assigned markets/geography
  • Collaborate closely with field Research and other marketing functions to optimize product, sports, and programming materials while ensuring brand consistency
  • Rally sales teams in conjunction with sales leaders, behind the Spectrum Reach goals and mission
  • Measure effectiveness of marketing communications with appropriate metrics and make necessary adjustments to demonstrate continuous improvement
  • Bachelor’s degree in marketing, communications, media or related field is desired
  • 3-5 years of Ad Sales Marketing experience is preferred
  • Solid understanding of marketing strategies, procedures and best practices is preferred as is knowledge of creative solutions, including digital, on-line solutions, and the use of new technology in designing creative solutions
  • Strong presentation and public speaking skills are essential
45

Field Marketing Specialist Resume Examples & Samples

  • Bachelor’s degree in a Life Science discipline, or equivalent. Additional MSc or PhD qualifications would be desirable
  • Professional marketing qualification would be an advantage
  • 5 years of experience in a Marketing or Sales Specialist role within the Food Science sector
  • Fluent in English, a second language preferable( French, German, Italian or Spanish)
  • Must be comfortable presenting to customers and large groups of people
  • A credible and independent worker with motivation to expand and grow the business; able to manage activities that drive sales and profitability through effective product life cycle management
  • Strong presentation skills to influence and motivate sales teams. Strong written and verbal communication skills: able to present credible and influential arguments
  • Strong ability to work across the organisation and influence others. Cultural awareness and sensitivity to cultural differences
46

Field Marketing Specialist for Dach & Eastern Europe Resume Examples & Samples

  • Execute marketing programs and activities for your selected countries / geography
  • Support the partner account manager(s) to drive channel marketing
  • Act as the sales marketing partner to represent local needs and also communicate & coordinate marketing activities
  • Support overall events & pan EMEA activities when needed
  • Execution of Marketing Programs
  • Ensure marketing programs are ready to be deployed in the geo (localized, sales briefed, all support materials from emails / integrated campaigns ready)
  • Working with the corporate and EMEA Marketing leaders to feedback on proposed programs & represent the geo needs
  • Customize program implementation when needed to support the geo specific needs & also support extra content creation and any promotional activities (i.e social media / local sponsorship etc….)
  • Ensure successful deployment of marketing campaigns / : timing / budget / ROI
  • Provide regular progress reports & Track agreed KPIs on all programs
  • Monitor lead funnel to ensure activities are followed up & impactful & well engaged with sales
  • Channel Marketing
  • Min 3 years B2B marketing experience, ideally in ICT or the media industry
  • Customers & sales focus individual
  • Good rounded knowledge of demand generation programs, with a successful track records of having deployed impactful marketing activities, ideally across the mix (events / digital / segmentation & leads nurturing). Strong background on digital marketing
  • Excellent analytical skills, with a good knowledge of CRM and Marketing automation systems (preferably SFDC & Marketo)
  • Solid project management experience
  • Flexibility / pragmatism and thinking on your feet is key for this role
  • Excellent communication skills, fluent in English / German and another European language will be a plus
47

Field Marketing Specialist Resume Examples & Samples

  • 5-10 years marketing experience, field marketing, sales support or related areas from a service organization preferred; B2B required
  • Ability to develop strategic campaign plans and oversee tactical execution including: target audience identification, project plans, deliverables, and measure/report results
  • Experienced in working with other Oracle marketing teams to aid in aligning messaging and executing joint marketing activities
  • Proven success developing sales-driven programs that increase awareness, drive pipeline and improve the lead to conversion flow process
  • Ability to organize a plan (national, regional, sales roles specific) and sell it to stakeholders (executive management, sales leaders, key sales influencers)
  • Experience working with cross lines of business and geographically dispersed colleagues
48

Field Marketing Specialist Resume Examples & Samples

  • Ability to apply creative solutions to logistical challenges
  • Sales (footwear preferably)
  • Knowledge of merchandising techniques and best practices with visuals
  • Understands how to train and develop employees into being strong sellers
  • Understands and speaks to trends and technologies in the market place
  • 1-3 years of Retail sales experience
  • Prior Field Marketing experience preferred
  • Demonstrated exceptional customer service
  • Experience displaying visual merchandise
  • Experience and comfort level training and presenting to groups
  • Experience analyzing trends and recommending changes to our product lines
  • Strong scheduling and budget management skills
  • Proficient in Microsoft Office, i.e., Word, Excel, PowerPoint and Outlook
  • Strong product training skills
  • Ability to develop meaningful customer and internal team relationships
  • Ability to work on multiple tasks simultaneously and deliver the highest quality
  • Demonstrate active listening skills
  • Ability to read, understand and analyze selling reports
49

Field Marketing Specialist Resume Examples & Samples

  • Drive Patient and Physician field marketing programs
  • Create a liaison role between Field Marketing Manager and Regional Sales teams
  • Ensure the region engages in the most up-to-date Neuromodulation products, tools, program delivery with physicians and patients
  • Obtain input and provide feedback to Marketing on requirements and improvement opportunities from external customers
  • Understand and share competitive intelligence with Marketing and Sales Management
  • Maintain up-to-date rep spreadsheets and other records as determined by Regional Business Manager (Sales Force Log report)
  • Prepare and submit call reports by deadline WAR (weekly activity report) as required
  • Attends and participates in sales meetings, training programs, conventions, and trade shows
  • 3 years experience in a medical-related industry in a product management, sales, or marketing position with product launch experience
  • Associates Degree
  • Must be willing/able to travel one overnight per week
  • 3+ years experience in a medical-related industry in a product management, sales, or marketing position with product launch experience
  • Clinical Liaison experience
  • Analytical skills with an emphasis in market analysis
  • Business acumen (tactical plans for accounts, understanding business drivers of medical accounts)
  • Use of influence skills in situations without authority
  • Strong verbal, written, and training communication skills, including the ability to listen to customer needs
  • Professional and emotional intelligence, insight, maturity and judgment
  • Critical feedback/ coaching and development skills with peers, physicians and others
  • Self-motivation with an understanding of entrepreneurs and entrepreneurial environments
  • Exceptional command of leadership, presentation, and interpersonal skills
  • Demonstrated previous work experience in a fast paced environment
  • Foster constructive relationships with internal and external customers
50

Field Marketing Specialist Resume Examples & Samples

  • Responsible for developing a plan for having on the ground communication with consumers 365 days a year
  • Should bring trends in use patterns and activity participation to headquarters to help drive overall marketing strategy
  • Responsible for taking global marketing platform and finding ways to bring it to life at the local level
  • Should work to improve retail partnership through positive relationships, staff education and by building programs that engage consumers
  • Responsible for planning and executing consumer relevant events that are in line with global brand platform including new launches. Develop communication strategy around events
  • Maintain responsible communication amongst Sales and Field Marketing team through weekly and monthly reports
  • Help create ideal in-store environment based on global merchandising guidelines in key accounts. Secure best placement and visibility for point of sale assets and ensure in-store assets align with global calendar
  • Maintain and track monthly travel and product seeding budgets, submit biannual YTD reports to Lead
  • Maintain a sensible travel schedule, including office time and several overnights throughout territory
  • Performing duties consistent with the Company’s AAP/EEO goals and policies
  • Performing other duties as required/assigned by manager
  • 1+ years of Marketing or Sales experience
  • Experience in retail, especially within an outdoor athletic minded industry
  • Must be enthusiastic and energetic and have a passion for the industry with a personal connection
  • Must be ambitious, organized and have strong time management skills as he/she will be working outside the corporate headquarters
  • Strong leadership, initiative and communication skills
  • Must be outgoing and personable to handle daily interactions with their peers, accounts, and consumers
  • Ability to manage diverse needs and expectations of the retailers they service
  • Ability and availability to work on nights and weekends (Saturdays and Sundays) due to retail promotions and events is a must
  • Requires excellent presentation skills and the ability to seamlessly blend in with an extremely diverse audience
  • 80% of the job is on the road travel
  • Must have a valid driver's license in good standing
  • Excellent written, presentation and verbal skills with a strong attention to detail
  • Ability to meet strict and demanding deadlines
  • Strong prioritization and organizational skills
  • Strong PC/tablet skills, including proficiency in MS excel, MS Word, PowerPoint, MS Outlook, Database management, report creation, Internet Applications, and Social Media
51

Field Marketing Specialist Resume Examples & Samples

  • Assist in the planning, creation and execution of regional marketing activities which help to achieve the company’s annual pipeline/sales goals
  • Manage annual contracts with all Executive Events vendors and regional tradeshow/conference vendors. Budget for the events, and work with Legal to execute the contracts in a timely manner to secure our discounts
  • Manage the Field Marketing annual and quarterly budget allocations – including the Executive Events budget quarterly allocation, pre-pay and discount schedules
  • Manage procurement requests, POs, Invoices, and budget tracking document for Field Marketing, Accounts Payable and Finance representatives
  • Event support - such as vendor and venue research; invitation creation; event registration; deliverable fulfillment and tracking; survey development and response collation; event badging; signage, collateral and giveaway coordination; general onsite support; campaign ID requests; list upload requests; and other duties as deemed necessary
  • Use SFDC to provide reporting and pipeline data to regional Field Marketing Managers supporting ROI and campaign performance conversations with sales
  • Primary contact for online registration tool for Field Marketing events. Use Marketo to complete invitations, create campaign IDs and load attendee lists
  • Use SFDC to manage Field Marketing campaign creation, nurture programs, building of unique tracking URLs, and list uploads from third party marketing programs
  • Maintain online Marketing Events Calendar and Field Marketing Content Library in SFDC
  • Work cross-functionally with Sales and other groups within Corporate Marketing
  • Research and present new event opportunities in targeted fields which support Workday’s current marketing strategy and program mix
  • Onsite event support, including travel, is required throughout the year – up to 10%
  • Ability to lift up to 30 lbs. as related to event activities
  • Proven success in coordinating external vendors and suppliers
  • Experience supporting a large sales organization, and partnering with sales leadership
  • Alliances/channel experience a plus
  • Must be exceptionally detail-oriented and able to successfully manage multiple, concurrent project demands within established timelines
  • Positive and consistent customer service orientation
  • Professional interpersonal skills for a spectrum of stakeholders
  • Resourceful, self-starter. Flexible in a fast-paced setting with competing and ever-changing tasks. Sense of urgency and strong work ethic
  • Excellent computer skills required (at a minimum): Microsoft Word, Excel, PowerPoint
  • 3+ years of experience with project coordination of multiple concurrent programs, in a fast-paced setting
52

Field Marketing Specialist Resume Examples & Samples

  • Drive, plan, and execute marketing events; trade shows, industry conferences, seminars, thought leadership programs and social events
  • Coordinate delivery of trade show materials as well as labor needed to set-up for events
  • Coordinate logistics, including registration and attendee tracking, presentation and materials support for both pre- and post-event evaluations
  • Coordinate facility, exhibit set-up, equipment needed, and catering requirements
  • Provide on-site event support, as needed based on specific (large) conferences
  • Development of pre/during/post event strategy with documented outlines for every event
  • Detailed recap reporting of each event within 1 week of event conclusion
  • Solid management and development of marketing assets, giveaways and promotional items
  • Must be flexible, innovative, and have the ability to multi-task and prioritize in a fast-paced, ever-changing environment
  • Excellent customer focused attitude, especially when helping with problems
  • Strong organization, scheduling, and time management skills
  • Self-motivated and self-directed in work habits
  • Analytical skills for evaluating trade show data
  • Ability to troubleshoot and resolve onsite issues with tradeshows
  • Detail-oriented with data entry
  • Strong organization and scheduling skills
  • Bachelor’s degree in marketing, events management or related field. 5-7 years of professional experience in a global marketing/communications environment preferred. Experience in the digital marketing industry is helpful
  • Must be able to travel domestically, approximately 10-15% of time
  • Must possess in-depth knowledge of the Microsoft Office Suite (including Word, Excel, PowerPoint)
  • Eloqua and marketing automation systems (Fusion) experience preferred
  • Excellent verbal and written communication skills, with the ability to proof and edit
  • Requires a strong work ethic, attention to detail, and strong people skills
  • Team player who takes initiative as lead for event planning and execution
  • Demonstrated ability to multi-task and work with little supervision
  • Outstanding execution of comprehensive event project plans
  • Consistent positive feedback from key executives, client facing teams and vertical stakeholders about well-planned and delivered events
  • The ability to manage multiple milestones and shifting requirements in a fluid, fast-moving environment—while keeping senior stakeholders updated on your progress—is critical to success in this position
53

Field Marketing Specialist Resume Examples & Samples

  • Demonstrated ability to read, write, and communicate effectively to develop and manage marketing and advertising campaigns, and to create and make presentations to managers, clients/owners, and other team members
  • General understanding of the industry, including the processes associated with creating traffic, leasing, and other activities that drive occupancy
  • Demonstrated proficiency in word processing, presentation software (PowerPoint), spreadsheet, and database management programs in order to complete required reports, produce memos, documents, and presentation materials
  • Demonstrated ability to use the internet for communicating, marketing, and advertising purposes, including using CraigsList, Myspace, e-mail, and other communication and advertising tools
  • Proficiency in managing multiple priorities simultaneously, meeting deadlines, and working with minimal direction or supervision
54

Field Marketing Specialist Resume Examples & Samples

  • Develop and execute the local marketing plan, managing the marketing mix and budget, including sales enablement programs, company brand awareness activities, channel promotions, events, marketing collateral, public relations, social media and web presence
  • Leverage the regional and global functional expertise, as well as global programs and content
  • Drive demand generation programs and develop additional lead nurturing activities to achieve lead goals with a balance of inbound and outbound marketing programs
  • Ensure region marketing needs are effectively communicated to the global marketing organization
  • Provide input to identifying in-region customer targets by vertical, drive sales plays, advise on how to customize/build playbooks and measure progress against targets
  • Manage local lead funnel by assessing lead quality through quantifiable program metrics/KPIs, engaging with sales team, guiding and accelerating lead movement thru the funnel, and drive sales SLA for leads and follow-up
  • IBX (International Business Exchanges) marketing: launches, collateral and digital assets based on global product marketing guidelines, global inbound/outbound marketing and sales enablement activities
  • Contact acquisition & development strategy for local market: by vertical, job role, target account, suspect/prospect/customer
  • Success Metrics: MRR & TCV Pipeline contribution from marketing-generated leads; MQLs generated for in-region customers; MQL-SQL-Closed Won conversion rate; program delivery KPIs, sales activities/participation in programs and utilization of tools, PR metrics, upsell/xsell metrics
  • Possesses an expert understanding of how to drive business and marketing through the sales channel to grow market share
  • Excels at cross-group collaboration
  • Strong project management skills, creative thinking and analytical ability
  • Demonstrated experience in working with partners driving pipeline and revenue,
  • Proven success developing business, marketing planning/analysis, opportunity identification and optimizing Return on Investment
  • Motivated self- starter who thrives on working in complex and challenging environments of a rapidly evolving business
  • IT or network marketing experience preferred
  • Familiarity with: Excel, PPT, marketing automation tools
  • BA or BS, marketing focus preferred
55

Field Marketing Specialist Resume Examples & Samples

  • Help develop annual and quarterly integrated field marketing plans in partnership with the global marketing team and regional North American sales teams to support revenue targets
  • Plan and execute targeted regional in-person events throughout North America that build pipeline and drive revenue. This includes helping to define the event objectives, developing the content, building the promotional materials, managing registration, running onsite logistics, doing follow-up, and reporting results
  • Plan and execute online events and webinars that build awareness and drive demand. You’ll be responsible for helping to define the objectives, collaborating with the marketing and product teams on the content, developing campaigns, managing registrants, running day-of logistics, doing follow-up, and reporting results to the team to determine ROI
  • Coordinate with cross-functional teams to ensure that regional plans and activities are executed and optimized across all marketing functions (social, community, PR, digital, content, creative, etc.) and direct channels (sales, product groups, etc.)
  • Help analyze field marketing programs using tools and pipeline metrics to ensure that financial goals of the product/geographies are achieved
  • Has a bachelor’s degree or equivalent related to business or marketing
  • Has previous experience with managing in-person events, trade shows, and online events
  • Is a proactive communicator with a track record of strong teamwork and collaboration with all levels of an organization, along with experience in working closely with sales
  • Empathizes with the prospect/customer and keeps customer experience front and center in the design and execution of field marketing activities
  • Is willing to learn all marketing channel mediums and develop a strategic, integrated marketing approach
  • Builds and/or applies content that is compelling and tied to customer journeys
  • Uses analytics to make decisions
  • Works well within diverse teams, i.e., teams composed of different skills and functions
  • Is persistent and tenacious in driving results
  • Is able to develop and execute events that deliver a superior experience and drive pipeline
  • Is metrics-driven, detail-oriented, and has the ability to prioritize multiple projects to meet deadlines
  • Is a quick, eager, and self-directed learner who is comfortable with new technologies and methodologies
  • Has the ability to work intelligently in a fast-paced environment where flexibility is needed and being nimble is an advantage
  • Is willing to travel 25% of the time to regional cities for events
56

Field Marketing Specialist Resume Examples & Samples

  • Research, plan, and carry out designated field marketing events and programs within the SE and NE regions
  • Track campaigns and results to measure program success; report on metrics
  • Identify new sales marketing programs to help accelerate and guide pipeline
  • Serve as a contact person for regional technology council; maintain memberships and track and communicate opportunities for exposure and networking
  • Work with third party marketing vendors to ensure prompt, accurate, and effective deliverables
  • Help organize and distribute internal sales team updates and newsletters, Google event calendar updates, and other related communications
  • Provide timely response to requests and questions from regional sales reps and solutions architects, ensuring they have what they need from marketing to do their jobs effectively
  • Manage SE and NE purchasing, including purchase orders and p-card activity
  • Manage all regional swag and Red Hat brand support materials
  • Take on other related responsibilities as assigned
  • 3+ years of marketing experience; familiarity with the technology industry is a plus
  • Previous event management experience
  • Keen understanding of field sales needs and customer buying cycle
  • Analytical capability to handle campaign metrics, analysis, and reporting
  • Solid creative and writing skills to produce basic promotional messaging and website and email copy
  • Bachelor's degree; graduate degree is a plus
  • Basic knowledge of Salesforce.com, Google apps, Microsoft Office including PowerPoint, and Adobe Photoshop
  • Good judgement and positive attitude; motivated and flexible
  • Ability to handle multiple tasks at once; solid work ethic
  • Highly responsive and detail-oriented
  • Excellent presentation, interpersonal, and communication skills
  • Willingness to travel up to 20%
57

Field Marketing Specialist Resume Examples & Samples

  • Primary point of contact for oncology division staff to facilitate inbound and outbound communication, and ensure alignment
  • Solicit and consolidate input from customers and field staff within GC to provide in-depth market analysis and insight to Illumina regarding customer and market needs, issues and opportunities
  • Assist field sales by providing guidance for positioning and identifying target customers
  • Provide information and guidance to the annual planning process, monthly forecast reviews, and quarterly business reviews as required
  • Proactively identify and enhance opportunities to improve customer satisfaction with Illumina’s oncology products and workflows through sound technical, product and application knowledge
  • Assess sales training needs and coordinate training opportunities across the district
  • Based on a clear understanding of customer needs, business strategies and channels, work with GC marketing team to plan and deliver
58

Field Marketing Specialist Resume Examples & Samples

  • Create and rollout Social Selling strategy, primarily with LinkedIn Sales Navigator
  • Conduct training sessions with the various sales teams to help them optimize their use of social in the sales process
  • Effectively internally market and drive adoption of Sales Productivity initiatives
  • Understand the marketplace for Sales Productivity tools. Evaluate vendors and drive pilot rollouts throughout the organization
  • Work cross functionally with Marketing, Sales Enablement, Procurement, Security and our BDR team
  • Work on a cross-functional team to drive Target Account Strategy across our sales organization
  • Negotiate contracts and drive the internal processes through the review process
  • Track success stories and give insight to reporting metrics and help the sales team run competitions and SPIFFS for Social Selling programs
  • In-depth, cutting edge knowledge of social tools and how to best utilize them in a business sales environment
  • Excellent writing skills. blog post?? – no problem
  • Strong verbal skills – ability to present content to the sales organization – live or via video
  • Previous quota bearing sales position in a technology firm is a plus. We need you to know your audience and what will help them to meet corporate goals
  • Established strong presentation skills: Quick execution, simplicity, and high quality analysis and presentation creation using Excel and PowerPoint
  • Multi-tasking prioritization expertise: Experience balancing numerous different priorities and demands
  • Love of technology – what’s new, what’s next and how can we use it to drive results through the sales org. Must have base line competency to be able to coordinate implementation and rollout of new tools and apps
  • Ability to work within budgets and manage spend
  • Ability to work with and effectively communicate to VP and C-level executives
  • Strategic thinker. Innovative. Always looking to improve and drive new processes
59

Digital Field Marketing Specialist Resume Examples & Samples

  • 1+ years of experience in a similar role, previous focus on digital marketing preferred
  • Good understanding of and capability to lead conversion rate optimization, content marketing and website merchandising efforts
  • Strong customer service orientation essential; prior experience using website content management systems a plus
60

Field Marketing Specialist Resume Examples & Samples

  • Successful experience in marketing outreach methods including direct marketing, email, digital marketing, events, field marketing programs and/or other mediums Demonstrated ability managing multiple marketing initiatives integrated with an overall go-to-market strategy. Background and/or working knowledge in customer service, marketing, management and/or sales. Possess excellent presentation skills. Experience in leading tactical marketing efforts Experience working with CRM. Marketing Automation tool experience a plus. Up to 25% travel Excellent oral and written communication skills. Excellent interpersonal skills. Must be proficient in using the Internet, and with such PC applications such as Microsoft Excel, Word, PowerPoint and Outlook or like applications for documentation and internal and external communications. Ability to partner and build strong relationships with all levels of an organization including senior executive leadership. Enjoys working with scheduled deadlines
  • Coordinate marketing strategy with Product Marketing to ensure consistent marketing and messaging Assists with design and direction of integrated marketing campaigns related to events and local marketing. Project manages all national marketing initiatives and campaigns. Manages and coordinates details of trade show participation, seminars, conferences, meetings and special events. Coordinates event lead related activities with sales and track in CRM. Produces promotional presentations and materials for events. Works closely with sales and business development to effectively promote events to target audiences. Provides post-event analysis, budget recaps and participant feedback and incorporates learning into future plans. Determines fiscal requirements, prepares and manages tactical marketing budgets. Assists with coordination of direct mail and digital campaigns in relation to events and local marketing. Conducts research and identities new event opportunities for Benchmark Coordinate resources to complete marketing projects, including creative directors, designers, printing, fulfillment, programmers, consultants, agencies, digital experts, media buyers, etc. Leverage our marketing tools, to manage all projects, including budget, tasks, timeline, calendar, etc. Measure results and produce reporting of all marketing initiatives/campaigns by utilizing
  • 2-3 years marketing, sales or customer operations experience
  • 5 Bachelor’s degree OR 4+ years professional work experience.Please note that we are not accepting agency phone calls or referrals regarding position vacancies. Third parties should not submit resumes on this site or to Benchmark employees directly. If the decision is made to engage the services of a search agency, we only work with organizations on our preferred vendor list with whom we have a written agreement. If you would like to be considered for this list in the future please contact the local Human Resource office
61

Regional Field Marketing Specialist Resume Examples & Samples

  • Develop a cohesive, strategic field marketing plan to achieve Red Hat’s corporate and sales objectives and to broaden and deepen Red Hat’s installed base through cross-sell programs
  • Carry out integrated programs for all routes to market
  • Collaborate and guide alignment with global, cross-functional teams and their counterparts in other regions worldwide
  • Manage marketing programs’ budget effectively
  • Correct campaign (tactic and offer ID) set up in Salesforce.com to ensure proper lead and opportunity to campaign alignment and accurate reporting
  • Regular communication to Business and Sales teams and cross-functional stakeholders regarding marketing plans, program details and performance metrics
  • Bachelor’s degree in marketing, business, or a related field
  • 5+ years of B2B marketing experience, preferably in a technology field
  • Ability to build and carry out effective, integrated marketing programs for complex solutions and offerings, targeting the enterprise market including Fortune 500 accounts
  • Interest in working in a dynamic, fast-paced, and exciting work environment
  • Knowledge of Salesforce.com, Eloqua, spreadsheets, open source, enterprise software, cloud, virtualization, or subscription-based sales models is a plus
62

Field Marketing Specialist Resume Examples & Samples

  • You will work with a cross-functional team across sales, legal, web masters, product development, engineering and more
  • Plan multi Channel Campaigns, email-events
  • Gather and create excellent assets and materials
  • BA/BS degree in any field required
  • 2 - 5 years of Field Marketing experience required
  • Demonstrated strong performance in prior marketing roles, with increasing levels of responsibility and independence
  • Experience with a range of marketing (events, presentations, assets, social media, blog post authorship, etc). Team player
  • Distinctive problem solving and analysis skills and impeccable business judgment
  • Excellent written and oral communication and interpersonal skills
  • General understanding of Google Cloud, Google Cloud Platform & Higher Education. Experience with G Suite (e.g. Gmail, Docs, Drive)
  • Experience working with universities
  • Passion for education
  • Experience with cloud tools and computer science
63

Field Marketing Specialist Resume Examples & Samples

  • High School Diploma / GED (or higher)
  • 1+ years of experience with Medicare and / or Medicaid
  • Insurance License or the ability to obtain it within 90 days of employment
  • Experience with Microsoft Office including Microsoft PowerPoint (creating and editing presentations), Microsoft Word (creating and editing documents), and Microsoft Excel (creating and editing spreadsheets)
  • Access to reliable transportation that will enable you to travel to client and / or patient sites within a designated area
  • Ability to work night and weekends as required
  • Bachelor's Degree (or Higher)
  • Experience working with Medicare / Medicare Outreach Programs
64

Field Marketing Specialist Resume Examples & Samples

  • Manage the everyday program operations including renewals, internal and external operational questions and order processing requests for LAD
  • Develop weekly order tracking reports and follow up with a team of 10 local champs
  • Perform a deep market research in the education arena in all Latin America
  • Responsible of operational tasks, such as: query handling, admin paperwork for Academy members, champ training, collateral translation
  • Aid in the management of the customer service queue in Spanish
  • Coordinate, plan and execute Training Events for local teachers
  • Assist the regional director in the management of Purchase orders and Budgeting
  • Maintain general knowledge of all Oracle Corporate Citizenship initiatives (RSE), policies and processes
  • Monthly progress and metrics reports for the region
65

Field Marketing Specialist Resume Examples & Samples

  • Enthusiasm and passion for the sport of running, with a personal connection to running culture
  • Experience working in retail, especially within the running and athletic footwear and apparel industry
  • Strong organization, prioritization and time management skills are necessary as you will be working outside of the corporate headquarters and will be responsible for your own schedule
  • Must be able to manage multiple ongoing projects with different teams and partners, and maintain a high level of organization throughout
  • Maintain peak professionalism in daily interactions with retailers and consumers across a range of channels, and be adaptable to varying needs and expectations in those channels
  • Must be comfortable, confident and engaging when presenting to groups large and small, and be able to communicate clearly in person and via email
  • Have sharp attention to detail and be able to meet strict and sometimes short deadlines
  • Must be willing and able to work on nights and weekends (Saturdays and Sundays) due to retail promotions and events is expected and required
  • Strong PC/tablet skills, including proficiency in MS Excel, MS Word, PowerPoint, MS Outlook, database management, report creation, internet applications, and social media
  • Must have a valid driver's license in good standing; 80% of the job is on-the-road travel
  • This position is located outside of the corporate headquarters
66

Field Marketing Specialist France Resume Examples & Samples

  • Collaborate closely with EMEA field marketing managers to understand campaign requirements and objectives
  • Provide event execution support – act as project manager to ensure appropriate materials are provided / shipped to the event organizers, provide onsite event set-up / wrap-up as needed, etc
  • Standardize and cleanse lists gathered from local events (tradeshows, seminars, etc.) and other sources
  • Submit email campaign requests and supporting materials to Marketing Operations and jointly manage the execution schedule to ensure campaigns are deployed as planned
  • Test and QA all regional email communications in partnership with Marketing Operations
  • Support field marketers with regional social media marketing and content syndication
  • Help facilitate EMEA budget tracking, Purchase Order and Invoicing Process
  • Communicate effectively and manage your projects, timelines, processes and results at all times
67

Field Marketing Specialist UK Resume Examples & Samples

  • Oversee translation of campaign communications from English to local language(s) as needed
  • Monitor email campaigns and analyze results
  • Ability to prioritize and meet deadlines in a fast-paced and dynamic work environment
  • Knowledge of Microsoft Excel and ability to manage budget spreadsheets
68

Field Marketing Specialist Resume Examples & Samples

  • Plays a critical role in driving revenue growth from our existing customer base. Plans and executes cross-sell and upsell marketing programs and campaigns through effective collaboration across the NetSuite GBU account management, industry marketing, product marketing, demand generation and marketing operation teams
  • Develops strong working relationships with the account management organization. Understands AMO revenue goals and identifies the top areas of opportunity to positively impact revenue growth from existing customers
  • Partners effectively with industry marketing to ensure that each vertical has tailored programs designed uncover and advance upsell opportunities. Produces monthly NetSuite GBU industry customer newsletters
  • Aligns closely with the product marketing team to ensure the AMO organization has collateral that’s effective with existing NetSuite customers
  • Manages the NetSuite User Group program working closely with regional user group boards to assist with communication and programming support
  • Identifies and implements NetSuite User Group program improvements designed to encourage user group growth across both new and existing geographies
  • Must possess the ability to influence positive thinking and gain acceptance from sales/account management organizations, from individual account executives up to Director-level leaders
  • Superior time-management skills with demonstrated ability to deliver forward progress across multiple projects simultaneously
  • Knowledge of the NetSuite product line and core value propositions is highly desired. Working knowledge of NSCorp (campaigns, searches, groups, templates, etc.) is a plus
69

Field Marketing Specialist Resume Examples & Samples

  • Provide reports and analysis to marketing and sales management (lead reporting, pipeline reporting, marketing influence)
  • Proactively identify trends; suggest process and resource allocation adjustments to capitalize on these trends or to resolve operational issues
  • Systematize wherever possible to enhance visibility through NetSuite/Domo Dashboards and marketing & sales tools
  • Work with NetSuite and other third party platforms to program and execute data requirements
  • Constantly collaborate with Marketing, Sales, Finance & Product Leaders to identify areas of risk and opportunity
  • 3-5+ years of experience supporting sales and/or marketing, either in Sales Ops, FP&A, or data analysis
  • Bachelor's degree preferred, preferably in an analytical or business related field, or equivalent experience
  • Comfort with large amounts of data; being able to source and interpret data sets
  • High level of proficiency in PowerPoint and Excel
  • Strong attention to detail, quality, and accuracy
  • Proactive in problem solving with high level of critical thinking skills
  • Excellent interpersonal communication skills, both written and verbal with the ability to build strong professional relationships at all levels
  • Experience using NetSuite, BI software, Domo, and/or knowledge of SQL a plus
  • Experience with data visualization and analysis and metrics/dashboard reporting preferred
  • Experience with business process design and development preferred
  • Travel: Approximately 5-10% travel required
70

Field Marketing Specialist Resume Examples & Samples

  • Executes marketing programs and strategies which build upon the broader mid-market GTM strategy
  • Implements all field marketing activities within own business area to ensure achievement of short and long term business objectives
  • Uses weekly and monthly reporting of campaign results and tracks lead flow to help refine campaign performance and keep stake holders aware of campaign status and performance
  • Is the key spokesperson for the mid market marketing organisation within the cluster
  • Aligns closely with the digital marketing organisation for the implementation of campaigns, measurement and continuous improvement of marketing programs
  • Develops an understanding local mid-market target audience and provides direction for data opportunities
  • Contributes to the marketing planning and budgeting processes working with the APAC content directors and APAC leadership to deliver an cluster midmarket marketing plan and budget. Secures sign off from local sales leadership and stakeholders to the marketing plan
  • Looks for innovations and improvements to lower Oracle’s marketing costs, increase return on marketing investment and/or increase the impact of marketing on Oracle’s business in the cluster
  • Acts as a liaison with local management to ensure that marketing activities are in support of sales plans
  • Manages relationships with key suppliers and agencies
  • Works with local contractors to deliver cluster marketing programs
  • Develops strong, trusting relationships between Sales Leadership, DDG, PR and pillar leader stakeholders
  • Maintains a clear schedule of work, is able to highlight resource constraints and suggest options to deliver to plan
  • Manages the activities of supporting staff in line with overall marketing strategies and budgets
  • 8 to 12 years full-time experience in mid-market sales / marketing
  • Solid understanding of modern marketing methods including Email, social media, digital marketing, online and physical events, and related marketing tactics
  • Ability to deliver marketing programs to the planned schedule drawing in support resources as required
  • Able to lead a small team of contractors and agencies
71

Field Marketing Specialist Resume Examples & Samples

  • Develop overall online marketing strategy for APAC
  • Create integrated digital marketing campaign; from concept to execution to reports and analysis
  • Leverage Social Media as a marketing tool
  • Identify trends and evaluate relevance to our business
  • Webcasts and online tactics to perpetuate content
  • Design eMail and Nurturing campaigns
  • Global campaigns
  • Support Field Marketing in both online and offline campaigns
  • Vendor management eg media buy, internal procurement system, ensure vendor delivers
  • Strong understanding of online marketing tools
  • Expertise in Eloqua and SFDC
  • Rapid response skills
  • Thrive in ambiguous and/or fluid business conditions with a positive attitude
  • Analytical skills to interpret data
72

Field Marketing Specialist Resume Examples & Samples

  • 5-7+ years marketing experience, 3+ years of experience marketing to Federal agencies including executing regional demand generation/integrated marketing activities/programs for high-growth enterprise high technology, software or Software-as-a-Service companies
  • Demonstrated ability to design and execute high-impact demand generation and cross-sell programs and plan
  • Strong event coordination skills: venue selection, customer speaker engagement, invitation, pre- and post-show planning, etc. that maximizes in-scope attendee registration and participation
  • Measure and analyze Government field marketing performance against target plan
  • Manage quarterly Government Field Marketing budget
  • Confident communications and interpersonal skills and ability to articulate marketing considerations to top executives
  • Experience in designing programs that maximize the capabilities of marketing automation software, preferably Pardot and Drupal. Also, experience with Marketo
  • Knowledge of using Salesforce.com for campaign tracking, performance reporting, and dashboard creation required
73

Field Marketing Specialist Resume Examples & Samples

  • Develop overall marketing and branding strategies, customer field marketing, and related activities to ensure that new and existing products meet organizational goals and expectations
  • Develop and coordinate new idea reviews and recommendations, concept and design development, project management, and market introduction
  • Assist with presentations, demos, white papers, and product updates for organizational marketing materials
  • Stay well-informed on marketing trends and emerging technologies, especially Internet marketing and lead generation, to incorporate into the strategy for optimizing the company’s marketing investment
  • Direct internal and external marketing resources by managing projects with third party vendors and internal marketing specialists
  • Interface with sales, operations, product management, support, services, and solutions consulting to roll out and launch lead generation field marketing for follow-up and reporting
  • Execute campaigns in line with budget and demonstrate positive ROI in line with agreed targets
  • Strong understanding of marketing operations, automation and measuring ROI
  • Demonstrated ability to collaborate with senior management and peers across multiple organizations, geographic regions and/or cultures
  • Keen understanding of marketing objectives and strategies within a B2B environment
  • Strong analytical problem solving and decision making skills
  • Strong time management, organization, and prioritization skills
  • Strong desire to undertake ongoing professional study and training
74

Field Marketing Specialist, India Resume Examples & Samples

  • Collaborate closely with EMEA and APJ field marketing managers to understand campaign requirements and objectives
  • Design, test, deploy and report on campaigns in Marketo, This includes creation of campaign names, attributes, and hierarchy structure following our standard practices to ensure consistent reporting; building emails using standard templates; creating landing pages and forms
  • Build campaign lists using data in Marketo and Salesforce.com and ensure lists are targeted and adhere to the company’s privacy policies
  • Maintain a marketing calendar to track both production schedule & workload, as well as govern email communication frequency according to our policies
  • Standardize, cleanse, and upload lists gathered from local events (tradeshows, seminars, etc.) and other sources
  • Help facilitate EMEA and APJ budget tracking, Purchase Order and Invoicing Process
  • 1-2 years of experience as marketing specialist in an International Tech company
  • Passion for continuous improvement and learning; you must want to track and measure the impact marketing has on the business
  • Highly effective Communicator – both verbal and written
  • 2-5 years hands-on experience using a marketing automation platform – Marketo, strongly preferred
  • HTML skills and Salesforce.com knowledge a plus
75

Field Marketing Specialist Resume Examples & Samples

  • Define the customer engagement strategy, goals and objectives
  • Understand intent, propensity to buy, social and account intelligence to inform and build a customer specific
  • Knowledge of inbound and outbound digital marketing strategies – web, search, social, nurture, direct and