Dir Marketing Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the dir marketing job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

  • Craft your perfect resume by picking job responsibilities written by professional recruiters

  • Pick from the thousands of curated job responsibilities used by the leading companies

  • Tailor your resume by selecting wording that best fits for each job you apply

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WG
W Gleichner
Wade
Gleichner
603 Grady Mountains
San Francisco
CA
603 Grady Mountains
San Francisco
CA
Experience Experience
07/2014 – present
Phoenix, AZ
Dir, Marketing
Phoenix, AZ
Dir, Marketing
07/2014 – present
Phoenix, AZ
Dir, Marketing
07/2014 – present
  • Leads and coaches Category/Segment Managers to work with merchants and vendors to ensure an integrated Marketing approach and plan
  • Creates and manages marketing budgets, plans and expenditures
  • Works with VP, Product Marketing to take programs developed for CM360 and enhance them for Spotlight
  • Develop partnership marketing with all Comcast and NBCU entities, as well as with vendors, networks, 3rd parties, etc
  • Manage a team of direct reports including training and development plans
  • Execute plans for assigned product line(s) across all channels in close partnership with sales, operations, research and development and other functions
  • Develop and enhance branding for CM360 and Spotlight, including strategies behind
06/2010 – 04/2014
New York, NY
Dir Marketing
New York, NY
Dir Marketing
06/2010 – 04/2014
New York, NY
Dir Marketing
06/2010 – 04/2014
  • Events Management Manage and create an annual events calendar that incorporates lead generation, thought leadership, and vertical development
  • Develop, manage and/or assist with selected social media campaigns
  • Lead the Firm Manager marketing team, nurturing talent and maximizing overall team performance
  • Provide the executive team with updates on performance of online programs
  • Partner cross-functionally with product, development and sales to effectively execute campaigns, maximize ROI
  • Works closely with business owners and other key stakeholders across the organization to develop a highly effective
  • Manage Demand Generation team, ensuring on-time execution of marketing activities, performance against lead forecasts and pipeline creation
09/2006 – 02/2010
Boston, MA
Dir-marketing
Boston, MA
Dir-marketing
09/2006 – 02/2010
Boston, MA
Dir-marketing
09/2006 – 02/2010
  • Quickly get up to speed on the existing business and marketing strategies in place and begin to develop strong relationships with the leadership team. That team includes the functional leaders for Sales, Operations, Engineering, Industrial Design, HR and Finance
  • Begin to form a strategy to enter new channels that either influence the sale and/or distribute product. Some of those channels include lighting showrooms, kitchen showrooms, and the architecture & design community
  • Play both a hands-on and a leadership role in executing on strategic initiatives. Develop and mentor the staff to ensure they are key players in execution and can become successors to the Director of Marketing
  • Be a champion in the organization for market, channel and customer trends. Become recognized in the organization as a leader who takes a highly strategic view of the business and makes significant impact in driving growth beyond its traditional channels
  • Develop strong relationships with peers in other parts of Kohler – sharing best practices and looking for opportunities to leverage one another’s businesses
  • Manage creative, strategic planning and budgeting of advertising campaigns with media agencies to ensure quality execution
  • Develops strategic business drivers through collaborative effort with DMI and key functional partners designed to build sales and maintain effective brand image and innovation. - 15%
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Brigham Young University
Bachelor’s Degree in Marketing
Skills Skills
  • Strong written and verbal communication skills with the ability to successfully communicate across all levels of the organization
  • Possesses strong communication skills with ability to solicit input from various stakeholders
  • Strong presentation skills with the ability to effectively communicate and present across all levels of the Organization
  • Strong proficiency with Microsoft office programs
  • Strong analytical skills with the ability to think and execute both strategically and creatively
  • High attention to detail and focus on quality output necessary
  • Self-starter with proven ability to deliver results
  • Works closely with business owners and other key stakeholders across the organization to develop a highly effective
  • Demonstrated ability to multi-task, set and manage expectations in a fast-paced environment
  • Strong Data analysis skills
Create a Resume
1

Dir Marketing Resume Examples & Samples

  • Manage Demand Generation team, ensuring on-time execution of marketing activities, performance against lead forecasts and pipeline creation
  • Design and drive a comprehensive demand generation strategy integrating and leveraging tactics and tools including search engine marketing, direct marketing, webinars, events and social media
  • Assess current lead funnel definition and create data-driven, actionable plans to advance sophistication through better understanding of buying cycle stages and nurturing campaign goals
  • Create strategy to advance use of marketing technology to fully implement automation and nurturing campaigns
  • Implement testing strategies to analyze and enhance the demand creation process, including response and conversion rates and multivariate testing
  • Track and analyze marketing performance and continually implement optimizations for increased growth
  • Provide day-to-day management and accountability for all email marketing and other promotional programs
  • Cultivate and leverage relationships across the organization an ongoing basis to identify current and future initiatives, in addition to sharing performance results
  • 5+ years of B2B marketing experience, with heavy focus in demand/lead generation, digital marketing and campaign management roles a must
  • Management experience, including demonstrated strong interpersonal and team-building capabilities a must
  • Experience creating and implementing proven successful demand creation, lead nurturing, and pipeline acceleration programs
  • Expertise in digital marketing, ideally for a B2B company where online marketing played a key role in new customer acquisition, with working knowledge of SEM (SEO and PPC)
  • Hands-on experience using marketing automation platforms (Eloqua strongly preferred) and CRMs (Siebel preferred)
  • Demonstrated ability to multi-task, set and manage expectations in a fast-paced environment
  • Creative, passionate marketer with desire to innovate and transform marketing practices and strategy
  • High attention to detail and focus on quality output necessary
  • Self-starter with proven ability to deliver results
2

Dir Marketing Resume Examples & Samples

  • Track record of successful digital marketing leadership that has driven prospect awareness, engagement, acquisition and revenue
  • Understand core principles of the Buyer Journey and how to use a variety of marketing channels and assets to move the buyer through the funnel ? helping them understand their need and position Firm Manager at the top of their consideration set
  • Experience in integrated marketing programs, bridging important offline brand building programs with digital discovery and acquisition
  • Digital marketing experience, SaaS experience and preferably e-commerce experience
  • Proven success in delivering a variety of campaigns on time & within budget
  • Ability to work collaboratively within a cross-functional organization
  • Create and scale data-driven online marketing strategies and roadmaps; leading the charge in digital marketing thought leadership and best-in-class programs
  • Lead the Firm Manager marketing team, nurturing talent and maximizing overall team performance
  • Develop and initiate user acquisition campaigns - experiment with a wide array of ever-changing online and offline channels and develop methods to understand and improve campaign effectiveness
  • Defines the creative approach for campaigns to accomplish marketing goal, and works closely with the creative team to deliver campaigns to support business growth
  • Expand the company's online advertising strategies to include site retargeting, search retargeting, behavioral targeting, sophisticated social marketing, affiliate marketing, display advertising, real-time bidding and beyond
  • Rigorously track cost per trial, conversion to pay and LTV metrics to evaluate effectiveness of programs
  • Partner cross-functionally with product, development and sales to effectively execute campaigns, maximize ROI
  • Continuously identify, evaluate and test new acquisition channels, strategies and tactics
  • Utilize online buyer behavior research tools (e.g. heat-mapping and click path analysis) to understand both bumps in the road and dead-ends in the online purchase process
  • Rapidly develop and launch qualitative and quantitative A/B and multivariate tests
  • Provide the executive team with updates on performance of online programs
  • 7+ years of digital marketing experience (including a mix of traffic generation, website engagement and ecommerce skills)
  • SMB Experience
  • SaaS experience
  • Experience in managing marketing programs across channels; bridging offline tactics (e.g. tradeshows, roundtables, speaking opportunities) with the online acquisition process
  • Strong project management and reporting skills
  • Possesses strong communication skills with ability to solicit input from various stakeholders
  • Possesses strong skills with: Microsoft Office products, including: Outlook, Word, Excel and PowerPoint
3

Dir-marketing Resume Examples & Samples

  • Quickly get up to speed on the existing business and marketing strategies in place and begin to develop strong relationships with the leadership team. That team includes the functional leaders for Sales, Operations, Engineering, Industrial Design, HR and Finance
  • Begin to form a strategy to enter new channels that either influence the sale and/or distribute product. Some of those channels include lighting showrooms, kitchen showrooms, and the architecture & design community
  • Work closely with the sales and product design organizations to identify requirements for entering those channels effectively. Build appropriate marketing programs to support those channel partners and the sales organization
  • As the next cycle of strategic planning occurs, use that learning to strengthen the initiatives that must occur to deliver the 5 year growth goal
  • Play both a hands-on and a leadership role in executing on strategic initiatives. Develop and mentor the staff to ensure they are key players in execution and can become successors to the Director of Marketing
  • Be a champion in the organization for market, channel and customer trends. Become recognized in the organization as a leader who takes a highly strategic view of the business and makes significant impact in driving growth beyond its traditional channels
  • Develop strong relationships with peers in other parts of Kohler – sharing best practices and looking for opportunities to leverage one another’s businesses
  • Continue to develop functional and leadership skills to become either a viable successor to the President of Robern over the mid-term horizon or to take on larger marketing roles in other Kohler organizations
4

Dir-marketing Resume Examples & Samples

  • Develops and ensures the successful execution of strategic marketing plans to build profitability and grow market share, including new product launch timing, pricing and positioning in U.S. market. - 25%
  • Identifies, designs and implements business strategies to accomplish brand’s growth objectives. - 25%
  • Develops strategic business drivers through collaborative effort with DMI and key functional partners designed to build sales and maintain effective brand image and innovation. - 15%
  • Responsible for managing all financial aspects of marketing initiatives. - 15%
  • Responsible for the development, monitoring, reconciliation and review of the departmental budget, working closely with head of marketing. - 10%
  • Represents brand for cross-functional strategic and update meetings to include product category development, monthly animations, brand updates and presentations. - 5%
  • Effectively presents business plans and initiatives to wholesale partners. - 5%
5

Dir-marketing Resume Examples & Samples

  • Handling creative direction and budgeting for the creation of all materials including one-sheet and trailer, as well as many smaller pieces in between including ads and DVD art. This includes working closely with vendors to stay on deadline and budget
  • Managing all social and digital campaigns (with outside agencies) across Facebook, Twitter, Tumblr, Instagram, etc. and planning strategic partnerships/promotions
  • Media planning and execution across print, TV, radio and online buys (with outside agencies)
  • Interfacing with PR and Distribution departments to maintain campaign consistency across all media and windows of release
  • Comfortable directing outside agencies in developing key campaign creative (print, AV and digital)
  • Background in multi-media advertising parlance and best practices
  • Excellent presentation and communication skills in representing the company’s release strategies directly with producers, filmmakers and cast throughout the campaign process
6

Dir-marketing Resume Examples & Samples

  • Drafting metadata and overseeing all aspects of our slate presence on ancillary platforms (cable, satellite, telco, digital VOD/EST, streaming and physical goods)
  • Overseeing marketing and strategic planning for home video/ownership windows across our entire slate of new releases
  • Coordinating with Sales and Distribution teams on representing our slate to partners, including organization of regular catalogue sales to increase revenue from our library titles
  • A minimum of 5-7 years of relevant experience
7

Dir, Marketing Resume Examples & Samples

  • Report to VP, Product Marketing, and responsible for adhering to goals of SVP, Marketing
  • Works with VP, Product Marketing to take programs developed for CM360 and enhance them for Spotlight
  • Responsible for all aspects of marketing for CM360 and Comcast Spotlight
  • Develop category-specific marketing programs and/or promotions
  • Strategy behind all lead generation programs such as email, website, events, etc
  • Develop and enhance branding for CM360 and Spotlight, including strategies behind
  • Sales collateral
  • Partnership marketing
  • Development of all creative tools for the team including emulators, presentations, playbooks, etc
  • Drive Client-facing messaging, positioning, sales materials
  • Consistent exercise of independent judgment and discretion in matters of
8

Dir Marketing Resume Examples & Samples

  • Integrated Marketing Campaigns, Events Management and Sales Marketing Alignment
  • Integrated Direct Marketing: Lead Generation and Retention. The direct marketing activities this role will focus on are lead generation and retention for the assigned vertical
  • This position will work directly with the VP Marketing, appropriate GM or Market Planner, Sales and the CMO to develop yearly marketing campaigns for their specific target audience while trying to optimize activities by leveraging ideas across multiple verticals and audiences
  • Events Management Manage and create an annual events calendar that incorporates lead generation, thought leadership, and vertical development
  • This position will leverage the help of the Marketing Channels/Events team as they will deliver an initial annual events proposal and manage all logistics and on-site facilitation. In addition, road show, user conferences and Webinar planning are a major component of this position due to the strategic planning, execution, cost and analysis of these types of events
  • Sales Marketing Alignment One of the main goals of this position is to be fully aligned with the Sales organization whether that is someone who helps set the go-to-market strategy, executes specific campaigns and programs, or acts as the liaison between the Marketing department and Sales organization
  • Budgetary Responsibility Participate in the creation and management of the specific business?s marketing budget. Assume budgetary responsibility for the assigned marketing activities
  • Create and drive marketing initiatives that will maximize sales and profitability
  • Work with Marketing Operations to track, analyze and report marketing results per initiative on a monthly and quarterly basis (depending on audience)
  • The development and management of direct reports is critical for success in this role
  • All other duties as assigned
  • 4-year College Degree (preferably in Marketing or Business) or equivalent in work experience. MBA preferred
  • A minimum of 10 years in-depth, business-to-business and/or business-to-consumer consultation and strategy development. Marketing experience within Public Sector vertical is preferred
  • Exceptional Project Management skills - leading projects in their entirety and in handling multi-projects with strong project management
  • Vendor Management experience in handling high-level relationships
  • Experience in using contact management systems, CRM and/or marketing databases and the know-how to leverage its functionality to maximize lead generation and up-sell/cross-sell opportunities
  • Extensive direct marketing product or service experience. Experience with integrated lead generation, retention and incubation programs and processes
9

Dir-marketing, JW Chongqing Resume Examples & Samples

  • Proficiency in reading and writing English (additional language required for certain positions)
  • Work in close contact with the general public in sales and marketing situations that require strong communication and customer service skills
  • Must be willing to work weekends and holidays as required by business needs
  • Manage the sales floor to ensure guest tour flow is efficient and conducive to sales presentation discussions and purchase deliberations
  • Manage activation process from site's perspective (own and resolve challenges as they arise)
10

Asst Dir Marketing & Publications Resume Examples & Samples

  • Develop and maintain marketing and communication efforts of a college or unit according to University guidelines (i.e., websites, social media sites, blogging, email, print advertising, etc)
  • Plan and maintain scheduling for event communications for multiple units
  • Assist with budget and revenue/sponsorship oversight for the functional areas assigned
  • Collect and analyze data needed to track activities by promotional effort
  • Make recommendations to meet planning objectives
  • Perform related duties based on departmental need
  • Bachelor's degree with 5 years experience; OR associate degree with 7 years experience; OR 9 years experience. Degree must be in Business Administration, Marketing or a related field. Experience may require at least (3) years of supervision. Must be proficient in Microsoft Office software (Word, Excel, Powerpoint, etc.)
  • Familiarity with Adobe CQ Content Management System
  • Knowledge, experience and understanding of marketing, media and advertising strategies and tactics
11

Dir, Marketing Mgmt Resume Examples & Samples

  • Education: BS/BA
  • Years of Experience: 10+
  • Unique Qualification: analytical, good understanding of financial processes and metrics, proficient in excel, experience with working with sales
12

Senior Dir, Marketing Mgmt Resume Examples & Samples

  • 15+ years of experience
  • Deep knowledge of Enterprise and Cloud storage systems, competitors, architectures and software stacks from file systems to applications
  • This position requires a Marketing BS/MBA degree or equivalent
13

Dir, Marketing Resume Examples & Samples

  • Leads and coaches Category/Segment Managers to work with merchants and vendors to ensure an integrated Marketing approach and plan
  • Provides direction in developing marketing strategies and programs for the respective categories and customer segments based on current business, customer and research data
  • Develops investment strategy for marketing assets by prioritizing categories and segments based on business objectives
  • Creates and manages marketing budgets, plans and expenditures
  • Reviews market research to anticipate competition and market trends and translate consumer attitudes into new directions. Stays on top of all data sources for the retail category, competitive and customer information
  • Recommends key merchandising categories of relevance to the merchant teams
  • Communicates strategies to other stakeholders in the organization – within marketing and also to store operations and merchant organizations
  • Coordinates and aligns category marketing plans with brand strategy and category promotional plans
  • Provides direction to creative groups and external agencies (advertising, PR, direct, online)
  • Evaluates and analyzes program results and presents recommendations for changes in strategy
14

Dir Marketing Activation Resume Examples & Samples

  • Lead collaboration with internal Product, Sales and Comms teams to understand the HERE product portfolio and to stay connected to evolving business goals and strategies
  • Lead development and execution of inbound and engagement marketing programs across all global and regional channels including, but not limited to campaigns, content marketing, events, and social marketing
  • Determine the right mix and timing of content creation and publishing (e.g. videos, infographics, white papers, brochures, social media, web, etc), ensuring alignment to broader programs and themes
  • Working closely with Comms, ensure an always-on drumbeat of thought leadership in the market across channels based on agreed themes
  • Monitor progress and evaluate performance against stated business goals with the purpose of improving resource allocation, efficiency and revenue generation
  • Be a champion for next generation marketing best practices, fostering an environment of constant experimentation and learning to improve impact and return on marketing investment
  • Build, own and manage global and regional marketing budgets
  • Recruit and manage a high performing team across multiple geographies that can deliver on Marketing strategies and goals
  • 10-15 years of experience in senior marketing leadership roles, ideally managing teams across multiple geographies
  • Master’s degree in Marketing, Advertising or related field preferred
  • Deep experience managing agencies and budgets, expert at writing creative briefs, developing scope of work and overseeing agency retainers
  • Experience building, nurturing, and leading high performing world-class marketing teams
  • Ability to understand the larger business context to propose integrated go-to market strategies across B2B, B2C and B2D audiences
  • Highly effective communication and presentation skills and can work easily with all levels of the company
  • Creative thinker who can come up with big picture ideas
  • Ready to travel roughly 10% of your time for internal meetings, agency reviews, or other business meetings
15

Dir Marketing Resume Examples & Samples

  • Lead the planning and development of F&P products to ensure that the vision, reputation and high standards of the authors and Heinemann, as well as all market and business requirements, are fully met
  • As part of Heinemann’s author-facing team, establish and cultivate productive relationships with authors Irene Fountas and Gay Su Pinnell, as well as other Heinemann authors through thoughtful interactions, respectful and timely communication, and collaborative development of content
  • Coordinate with the VP of Marketing and the entire F&P team to synchronize marketing and product development strategies, including go-to-market plans, competitive positioning, product availability, and pricing to maximize market penetration and meet revenue goals for current and new F&P products
  • Collaborate and communicate with internal Marketing colleagues, Regional Sales Managers, Inside Sales teams and others on implemented marketing strategies and campaigns
  • Ensure current and new F&P products are effectively and appropriately messaged, promoted, and sold to maximize market penetration and revenue generation while preserving the integrity and distinction of the F&P brand
  • Provide relevant business and market intelligence to F&P Editorial and Marketing teams by developing and maintaining strong, ongoing channels of communication with the Heinemann and Pre-K–12 Sales, Marketing, Editorial, and other cross-functional teams and by monitoring competitive issues and market trends
  • Develop, direct and implement annual marketing plan(s) and budgets necessary to achieve operational goals
  • Initiate and expand utilization of HMH shared services, e.g. services and teams within the Content Development Group, Corporate Marketing, and Market Intelligence, to augment Heinemann’s in-house talent and capabilities, increase efficiency, and drive cross-divisional best practices in editorial and marketing efforts
  • Oversee and approve the design of online and print collateral (e.g. research reports, homepage content, professional profiles, case studies, etc.) according to F&P Literacy brand compliance
  • Develop, manage and/or assist with selected social media campaigns
  • Develop, design and maintain selected web product pages in conjunction with internal colleagues. Manage all advertising and related contract negotiations
  • College degree in education, business, or related field
  • Minimum 10 years of experience in marketing
  • Proven strategic marketing skills and experience in educational publishing industry
  • Proficient with technology across various marketing channels: web page content development, lead gathering landing pages, social media sites (primarily Facebook and Twitter)
  • Exceptional verbal and written skills
  • Must be team oriented, ability to collaborate with others at various levels
  • Ability to work at an accelerated pace and on multiple complex projects
  • Detail oriented, strong creative skills, a sense of humor
  • Possess a strong passion for expanded educational opportunities students and for elevating teacher expertise in literacy
16

Market Dir, Marketing Resume Examples & Samples

  • Analyze enterprise feedback to continuously improve the One Sysco approach to marketing
  • Develop and proactively manage market marketing budget
  • Complete market research, identify trends and propose strategies to market leadership
  • Bachelor’s degree and 10 + years of relevant experience, OR 10+ years of Sysco experience participating in the design, development and execution of marketing strategies and tactics, OR an equivalent combination of education and work experience
  • Ability to visualize and effectively convey a “big picture” view of marketing and how it fits with Sysco’s business strategies
  • Strong organization and business communication skills (oral and written) are required to manage a remote team
  • Work cross functionally to implement marketing strategy
  • Excellent prioritization and time management skills
  • Self directed and highly motivated
  • Manage a budget and present financial results
  • Act as a change agent
  • Coach/mentor and develop talent within their organization
17

Dir-marketing Services Resume Examples & Samples

  • Lead an experienced and geographically diverse team of marketing services program managers
  • Work closely with leadership across marketing functions to understand business priorities and drive program execution excellence in support of business objectives
  • Ensure marketing campaigns are executed with excellence across diverse tactics such as email marketing, field marketing program kits, direct mail, etc. to create demand for BMC solutions
  • Foster a culture of continuous testing, optimization, and innovation (both for managed staff and in working with peer organizations)
  • Ensure campaigns are executed on time and successfully
  • Ensure campaigns are properly defined and maintained in Salesforce.com and Eloqua
  • 7-10+ years of B2B marketing services experience, with at least 3-4+ years in a team leadership role
  • Outstanding written, verbal communication and presentation skills with a specific focus on senior leadership communications (both internally and externally)
  • Strong attention to operational details, while also building a compelling vision for the future
  • Proven ability to lead teams in executing marketing programs with excellence
  • 3-5+ years experience with sales and marketing automation tools (Salesforce.com and Eloqua preferred)
18

Dir Marketing Resume Examples & Samples

  • Develop a deep knowledge of the markets in which Allen operates and also adjacent markets that are a potential for the Allen business to move into
  • Scope for new product opportunities in the relevant clinical areas of focus. These opportunities may be driven by organic growth (internal R&D) or acquisition
  • Be the main link between Allen’s Global Sales team and Allen R&D to ensure that the product portfolio is being developed in such a way as to create a strong competitive advantage
  • Be the direct line-manager of the Allen in-house graphic designer and Digital Marketing specialist
  • Bachelor’s degree in Marketing or Life Science or equivalent of a minimum of 15 years related work experience
  • Minimum of 8 years’ experience in marketing in the field of surgical devices that are clinically differentiated
  • Demonstrated success identifying and obtaining new opportunities that have shown direct revenue or profit benefit
  • At least 5 years of owning marketing strategy for a given segment of product area and implementing marketing plans related to that strategy
  • Demonstrated experience in enhanced revenue growth via creative marketing within the surgical field
  • Previous successful sales experience selling surgical devices within the healthcare industry
  • Strong Data analysis skills
  • Strong presentation skills with the ability to effectively communicate and present across all levels of the Organization
  • Strong proficiency with Microsoft office programs
  • Strong written and verbal communication skills with the ability to successfully communicate across all levels of the organization
19

Dir, Marketing Resume Examples & Samples

  • Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs work flows and procedures
  • Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations; Uses reason even when dealing with emotional topics
  • Manages difficult or emotional customer situations; Responds promptly to customer needs; Solicits customer feedback to improve service ; Responds to requests for service and assistance; Meets commitments
  • Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings
  • Balances team and individual responsibilities; Exhibits objectivity and openness to others’ views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Able to build morale and group commitments to goals and objectives; Supports everyone’s efforts to succeed; Recognizes accomplishments of other team members
  • Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information
  • Delegates work assignments; Matches the responsibility to the person; Gives authority to work independently; Sets expectations and monitors delegated activities; Provides recognition for results
  • Exhibits confidence in self and others; Inspires and motivates others to perform well; Effectively influences actions and opinions of others; Inspires respect and trust; Accepts feedback from others; Provides vision and inspiration to peers and subordinates; Gives appropriate recognition to others; Displays passion and optimism; Mobilizes others to fulfill the vision
  • Includes staff in planning, decision-making, facilitating and process improvement; Takes responsibility for subordinates’ activities; Makes self available to staff; Provides regular performance feedback; Develops subordinates’ skills and encourages growth; Solicits and applies customer feedback (internal and external); Fosters quality focus in others; Improves processes, products and services; Continually works to improve supervisory skills
  • Develops strategies to achieve organizational goals; Understands organization’s strengths & weaknesses; Analyzes market and competition; Identifies external threats and opportunities; Adapts strategy to changing conditions
  • Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments
  • Bachelor’s degree or equivalent combination of education and experience
  • 10+ years of experience in the field
20

Senior Dir Marketing Product Mgmt Resume Examples & Samples

  • Motivates and energizes the team by defining a clear and inspiring “Vision” and ‘Values’ for marketing product
  • Manager of multiple teams of product owners spanning all marketing channels
  • Responsible for the sourcing and hiring of new team members; constantly raising the talent bar
  • Creates strong partnerships with regional marketing teams, Global Operations, Legal, Ops, Customers, Engineering, QE, Design and other key partners and stakeholders
  • In partnership with the CMO, accountable to CEO and executive leadership team for marketing performance
  • Works with senior leadership to define the goals for marketing
  • Leads Discovery of features for Delivery phase
  • Building the right product at the right time, through incremental delivery and co-discovery with customers and the team
  • Driving the outcome(s) that will make your product successful. Own customer outcomes and measures of success
  • Up-to-date, defensible, prioritized backlog across the team
  • Proactively managing conflicting requirements and co-dependencies with other teams, rapidly and effectively negotiating and reprioritizing as appropriate
  • Sunsets products / features / etc when they are no longer contributing value, or we are not dedicated to keeping the product “alive”
21

Dir, Marketing Operations Resume Examples & Samples

  • Allergan California Site Lead for Marketing Operations (resources, processes, systems), mainly in support of Allergan’s Specialty Commercial Functions
  • Partner with leaders in Commercial, Legal, Regulatory, Medical, Compliance, IT, and other functions to ensure an efficient & compliant marketing operations across US Specialty
  • Oversee and manage promotional review operations across Specialty
  • Oversee and manage HCP engagement operations across Specialty
  • Business lead for anticipating, designing, and implementing new marketing operations solutions needed to drive efficiencies and/or to meet future regulatory, legal, or compliance requirements for US Specialty
  • Business lead for ensuring effective, efficient, and compliant HCP Engagement resources, processes and systems across US Commercial (e.g., speaker programs, advisory boards, HCP consulting)
  • Understand US Commercial stakeholders’ current & future needs related to HCP Engagement
  • Maintain effective & efficient HCP Engagement Operations (people, process & systems) to support the above, in partnership with Compliance, IT, other functions, and external partners as needed
  • Ensure Allergan has robust operations to comply with current & future policies related to HCP Engagements (e.g., Fair Market Value (FMV) payment rules, Sunshine Act reporting, audits & legal holds)
  • Identify, prioritize, and implement future innovations and enhancements related to HCP Engagements in support of US Commercial business goals and priorities
  • Identify, prioritize, and implement opportunities for HCP Engagement operational efficiencies with other functions and markets beyond US Commercial
  • Recruit and develop the Marketing Operations team for current and future success
  • College degree (minimum Bachelor’s degree), advanced/graduate degree highly preferred
  • 5-8 years of experience leading complex business processes, operations, projects, and teams
  • At least 3 years of Business Process Operations (BPO), Project Management (PM), or IT Operations (ITO) Consulting experience a plus
  • Strong cross-functional and team leadership experience
  • Big picture & solutions oriented - can anticipate and develop new solutions to meet current & future operations needs
  • Comfort working in a fast-paced, dynamic environment
  • Unafraid of working with systems and data
  • Proven track record of effective vendor management
  • Understanding of US Healthcare regulations, especially HCP aggregate spend tracking and reporting, also a plus
  • Travel as needed (5-10%)
22

Dir-marketing Resume Examples & Samples

  • Act as brand manager and strategist for internal and priority programs, develop key brand and market research and communicate across internal and external teams to ensure consistency, positioning and efficacy
  • Manage key elements of consumer promotions for the channel and priority programs, including TV off-net, cross-channel, OOH, print, digital and social media platforms, off-air and online
  • Manage internal teams in the production and delivery of all campaign assets, positioning, messaging, series and channel branding
  • Manage creative, strategic planning and budgeting of campaigns with media agencies to ensure quality execution
  • Oversee and manage marketing budget and work closely with Finance team on accruals, actuals and budget forecasting
  • Manage weekly YouTube calendar and liaise with on-air, social, digital on all assets
  • Oversee and execute all channel branded premiums
  • Develop internal and external briefs, presentations, financial reports and related marketing materials
  • Coordinate and liaise with core global brand teams based in the UK
  • Manage creative, strategic planning and budgeting of advertising campaigns with media agencies to ensure quality execution
  • Develop key campaign metrics, monitor and optimize campaigns accordingly
  • Analyze and implement learning from past campaigns, analyze competitor on-air, off-air and digital activity
  • 8+ years of experience in entertainment marketing, cable or broadcast television experience preferred
  • BS/BA or higher education, strong academic record; concentration in marketing, communications or arts, business a plus
  • Broad-based marketing background across: media planning, promotion, digital/social and experiential
  • Must have experience and knowledge of digital, social media and original content marketing techniques
  • Experienced in television, shows, networks, advertising and programming promotions
  • Excellent organizational, planning, communication, and business and presentation skills
23

Dir Marketing Pharma Resume Examples & Samples

  • Set strategic direction, goals and objectives for Pharma Marketing; develop product group marketing strategy
  • Monitor metrics to ensure organization is successfully meeting targets and objectives
  • Collaborate with Pricing for price structure for the Pharma products
  • Evaluate product line gaps / opportunities and recommend internal projects / alliances / and / or line extensions while maintaining existing product base
  • Work collaboratively with Solution Management team leaders, Strategy and Channel Development to effectively increase market share and profitability of Pharma products by incorporating them into customer focused solutions
  • Lead product line and market voice of customer roles within Product Incubator programs; ensure product requirement profile and marketing input to support R&D / product development
  • Identify and lead Key Opinion Leader relationships and Trade Society support
  • Work closely with Marketing Communications to develop product advertising, collateral and promotional programs
  • Develop, implement and maintain competitive terms of sale for our customers
  • Manage product launches to meet objectives
  • Direct the selection, training, supervision, development and evaluation of employees and approve staffing allocation
  • Overall management of the marketing segment budget and expenses
  • Seek and evaluate new business and market opportunities. Provide input and establish market requirements for new product development
  • Actively participate in Global Network Teams (GNT) to represent US market interests
  • Principles of Marketing, technical product information, product selling/demonstration skills, office procedures, departmental policies, management theories, base knowledge of U.S. hospital and continuing care markets, knowledge of mathematical/statistical principles, new product approval process/regulatory requirements, direct product line management experience, management of product line promotional activities
  • Computer, calculator, operation of various items within product line
  • Communicate effectively with others, public speaking, analysis of financial reports, negotiation skills, time management, project management, presentation skills, analyze and interpret technical journals, respond to customer inquiries and regulatory agencies, coordinate launch of new products
  • Experience in Marketing of Pharma products
  • Record of success recruiting, selecting, building, and leading a team of marketing professionals
  • Clinical nursing experience preferred
  • Experience marketing high volume medical disposables preferred
24

Dir Marketing Automated Infusion Systems Resume Examples & Samples

  • Set strategic direction, goals and objectives for AIS Marketing; develop product group marketing strategy
  • Create and maintain an organized product management structure
  • Collaborate with Pricing for price structure for the AIS products
  • Work collaboratively with Solution Management team leaders, Strategy and Channel Development to effectively increase market share and profitability of AIS products by incorporating them into customer focused solutions
  • Manage current business to maintain and gain market share in served market segments
  • Prepare a monthly report for senior management on implementation of the marketing plan and attainment of goals and objectives
  • Ability to effect change
  • Knowledge of industry chargebacks and rebates
  • Ability to perform financial analyses of contract proposals
  • Ability to successfully manage consultative and clinical sales situations
  • Ability to develop both short and long-term strategy and put strategic plans into action
  • Ability to demonstrate price positioning, contract structuring, and proposal skills with proven results
  • Ability to direct the selection, training, supervision, development, motivation, and evaluation of staff
  • Ability to effectively control capital and operating budgetary expenses
  • Ability to prepare and present executive reports at managerial briefings
  • Qualitative and quantitative analytical skills
  • Seven or more years of medical device product marketing experience or combination of medical device sales/marketing/engineering experience
  • Experience in Marketing of Automated Infusion Systems (IV Pumps)
  • Experience in the successful launching of new products
  • Experience in new business development, structuring and negotiating the acquisition of technology and products
  • Experience managing multiple groups of professional individuals and teams
  • General understanding of the US acute (hospital) and non-acute (outpatient) market segments
  • Demonstrated record of successfully working on International teams
  • Experience in the marketing of infusion pumps, medical devices, IV therapy and drug delivery therapy products
  • Experience in the sales of medical products as a Sales Representative or Manager
  • Experience managing mature products
  • Business travel, drivers license, passport, secrecy and invention agreement, and non-compete agreement
25

Dir, Marketing Resume Examples & Samples

  • 10+ years experience
  • 3-7+ years of experience as SME within the even and tradeshow/conference space
  • 3-7+ years tradeshow management experience including external agencies, vendors and partners
26

Dir-marketing Resume Examples & Samples

  • Successful Candidates Will Be Willing To: Work in close contact with the general public in sales and marketing situations that require strong communication and customer service skills
  • Openness to adapt to different cultural contexts based on location Must be willing to work weekends and holidays as required by business needs
  • Manage the sales floor to verifythat guest tour flow is efficient and conducive to sales presentation discussions and purchase deliberations. Manage activation process from site's perspective (own and resolve challenges as they arise)
27

Dir, Marketing & Product, GEM Resume Examples & Samples

  • Full P&L responsibility for GEM
  • Develop and execute strategies in coordination with the GEM business that deliver both sales revenue and net profit
  • Deliver short and long term business results for GEM
  • Lead assigned product specialists and marketing personnel
  • Evaluate product line extension, modification requests from Polaris’s W&T sales team, and/or external customers
  • Develops, maintains and manages the people mover product plans
  • Investigate, evaluate, and prioritize requests from a market, financial, technical and Polaris capability perspective. Report evaluation results back to requester
  • Prepare a business proposal for projects including target cost and sales price. Projects to include line extensions, related product opportunities for acquisition, vertical sourcing and distribution and any other expansion potential related to the product line
  • Evaluate product line cost reduction, modification, and process improvement recommendations from the manufacturing team for market acceptability
  • Assemble a development and implementation team and prepare actual development and implementation plan for projects
  • Lead or provide direction to the team through the concept, development, implementation and market introduction for the product or product line
  • Provide the initial sales forecast, features, benefits and performance data for product literature. Monitor these areas as part of product life cycle management
  • Evaluate and recommend changes in GEM product lines to adapt to market change or to penetrate new markets
  • Evaluate competitive product line offerings
  • Recommend product line changes as an outgrowth of new technologies
  • Lead the Product Development Process (PDP), Long Range Product Planning (LRPP), and contribute to the Long Range Planning (LRP) process as needed
  • Maintain a five-year product plan (LRPP)
  • Recommend programs and promotional activities to strengthen Polaris’s market position for sustained product lines
28

Dir Marketing Growth Markets Resume Examples & Samples

  • Minimum 8 years work experience in marketing, preferably B2b technology marketing
  • Fluent/native in English and Chinese languages. Other Asian languages a plus
  • Bachelor's degree or higher in marketing, business or information technology
  • Experience developing and implementing sales and marketing programs with demonstrated results
  • Ability to travel up to 50%
  • Ability to function independently with remote supervision
  • Salesforce and marketing automation platform experience
  • Experience working with PR and creative agencies
29

Dir, Marketing Resume Examples & Samples

  • Create and gain support for annual business plan and multi-year strategic plans
  • Execute plans for assigned product line(s) across all channels in close partnership with sales, operations, research and development and other functions
  • Manage a team of direct reports including training and development plans
  • Manage cross-functional priorities and resource allocation to achieve volume and profit targets for assigned product line(s) and the overall Snacks division
  • Analyze consumer trends to understand and activate against target consumer behavior and insights
  • Analyze competitive landscape and recommend adjustments to changing market conditions
  • Analyze complex business data and situations and develops a range of solutions; analyzes secondary data to uncover insights, trends and root cause of change in category performance and channel/ customer performance
  • Act as main contact for center marketing functions (graphics, consumer insights, channel marketing and category leadership), agencies and syndicated data partner
  • Bachelor’s Degree, Master’s Degree preferred. Marketing or business emphasis preferred
  • 7+ years product/category management experience in a consumer packaged goods food environment, private label experience a plus
  • Strong business and financial acumen; previous P&L management experience strongly preferred
  • High comfort level with ambiguity and change
30

Dir Marketing Resume Examples & Samples

  • Conduit between marketing strategy, merchandising, vendor relations and execution
  • Identify, capture and track project risks and associated mitigation strategies
  • Develop campaign management tools (Strategy/Creative briefs, proposal templates, project-tracking spreadsheets) that improve the flow of communication
  • Responsibility for project management and process improvement within a Multi-site production environment
  • Support efforts and provides guidance, support and ideas for improvement or efficiency of strategic marketing solutions
  • Work closely with Divisional Marketing Planning groups to share best practices in improving template selection process/print production timelines to increase efficiency in ad production
  • Advanced, detailed communication to the Divisions and the Corporate Marketing and Merchandising team of all plans
  • Development, tracking and accountability of a national Marketing budget as well as advising, consulting financial expectations for our Divisions
  • Measure and report the impact of shopper marketing programs by conducting a post-promotion analysis
  • Measure and report the impact of marketing programs by conducting a post-promotion analysis, present and share findings with the organization
  • Management and negotiations for high value vendor supplier contracts
  • Management of Revenue Share streams from vendor supplier contracts
  • 5-10+ years of retail marketing experience
  • Progressive experience in account management, advertising/marketing, media and production, arbitration, problem resolution experience, contract negotiations
  • Be a brand ambassador
  • Utilize project management skills to prioritize, plan, and implement strategically as well as tactically
31

Dir-marketing Resume Examples & Samples

  • Optimize existing programs and drive new strategies for revenue growth through assessment and analysis of program performance leveraging key data and customer insights
  • Anticipate trends and develop innovative strategies to drive optimal performance and future growth of consumer broadband and TV services (ex. Video on Demand)
  • Ideate and implement products and services to increase customer adoption and raise awareness for current and existing programs
  • Partner with cross functional teams in Finance, Go to Market, Operations, Content, Product, IT and Legal to ensure marketing strategies and programs are delivered on time and drive desired outcome for revenue growth
  • Relentlessly drive growth through creative thinking, test-and-learn methodologies, and rapid execution
  • Lead and develop a team of marketing professionals within the organization
32

Dir Marketing Resume Examples & Samples

  • Works closely with business owners and other key stakeholders across the organization to develop a highly effective
  • 5 years experience in Marketing
  • 5 years experience leading a team
33

Dir, Marketing Resume Examples & Samples

  • Extensive knowledge of company products and services
  • Ability to clearly articulate ideas both verbally and written
  • Knowledgeable in all the duties of the Sales Consultant position
  • Proficient in Microsoft office software
  • Internal contacts may include management at all levels, legal, state filings, operations, claims and accounting
  • External contacts will include presidents of agencies, various operational and accounting contacts
  • Personal computer, spreadsheet applications, word processing applications, system operating reports. Must maintain a valid driver’s license and meet the driving eligibility for Assurant Flood Solutions