Channel Marketing Resume Samples

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N Metz

Nola

Metz

843 Vandervort Key

Chicago

+1 (555) 957 4946

843 Vandervort Key

Chicago

Phone

p +1 (555) 957 4946

Experience Experience

Los Angeles, CA

Channel Marketing Analyst

Los Angeles, CA

Kerluke-Mohr

Los Angeles, CA

Channel Marketing Analyst

Use Marketing Automation software to execute marketing campaigns on behalf of marketing which includes quality checking, sending, and reporting
Perform marketing campaign analysis, including tracking, data integrity validation, and reporting
Monitor industry-trends, competitive shifts and emerging media to influence campaign messaging and positioning and project investments
Manage prospect mailing lists, working with customer facing teams to ensure they are current and complete
Engage with marketing campaign managers to promote HP marketing campaigns to partners
Own list management and reporting for marketing campaigns
Work with Marketing Manager to quickly absorb program content, and key initiatives. Synthesize, prioritize and position messages into marketing campaigns

Boston, MA

Manager, Channel Marketing

Boston, MA

Bauch, Miller and Bernier

Boston, MA

Manager, Channel Marketing

Providing support for partner/agent requests and queries
Collaborator that can work across organizations to make marketing campaigns more effective
Partners with Education Director to commercialize product and maximize market potential by developing support tools for the Sales team, for new product launches, events, and other ad-hoc retailer programs
Liaises with retail wholesale channel teams on regular basis to ensure integrated marketing calendar reflects latest plans across all channels, and is cohesive with overall brand national marketing plans (ie media, social, PR)
Partners with Wholesale teams (and local production houses/vendors) to develop and produce tailored consumer-facing collateral & event materials to support retailer strategies (while remaining consistent with global brand direction)
Leads development and cross-functional management of all US VM projects to ensure on-time execution and creative output consistent with overall brand strategy, including coordination of robust written briefs, liaising with retail wholesale partners, and driving approval & feedback across internal (Buxom brand) & external (retailers)
Oversees the content development & production of all Market Week materials, and participates in Market weeks to support company initiatives and retail partnerships

present

Los Angeles, CA

Director, Channel Marketing

Los Angeles, CA

King Group

present

Los Angeles, CA

Director, Channel Marketing

present

Leads and manages team of Channel Marketing Managers and worldwide and U.S. DMR Sales Managers
O Developing partner facing marketing plans to support goals of worldwide geographical sales territory management and business development
Work closely with partners to develop joint marketing plans that tie to revenue goals
Develop discount strategy to effectively manage market competitiveness and drive conversion
Provides leadership to staff in the development of individual sales objectives, sales plans and sales strategies
Work cross-functionally with stakeholders both internally and externally to execute marketing plans
Partner with Pricing department to develop a pricing and contracting strategy to effectively manage market competitiveness

Education Education

Bachelor’s Degree in Business

Georgetown University

Bachelor’s Degree in Business

Skills Skills

Ability to work effectively in a team environment – adaptable, reliable with a strong ‘can do attitude’
Strong product/investment knowledge and capable to utilize market and/or customer research to develop marketing communication plans
With strong product/investment knowledge and capable to utilize market and/or customer research to develop marketing communication plans
Strong creative skills, including the ability to generate new ideas
Quick on your feet and able to problem solve on the fly
Self-motivated, results driven with excellent attention to detail
Project management skills, including an ability to move projects forward in a complex environment
Strong analytical and problem-solving skills
Proven ability to work in a team environment and to manage multiple, competing priorities simultaneously
Good communication skills (written and verbal)

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National Accounts Channel Marketing Professional Resume Examples & Samples

Effectively partner with sales and marketing leadership to drive the National Accounts marketing strategy for key retail distributors
Execute on the following day-to-day responsibilities
Support marketing and sales-related inquiries from wholesalers, relationship management, marketing partners and financial advisors
Manage weekly communications to National Accounts and sales partners to ensure they know and understand the latest BlackRock market outlook and investment recommendations
Create sophisticated content including whitepapers, sales ideas, newsletters and firm-specific collateral that leverages the power of brevity and plain English
Attend and provide updates on National Accounts team calls and meetings
Package relevant content for distribution firm websites and third-party portals
Design and deliver home office mailings and HTML communications
Coordinate internal product and marketing trainings for National Accounts
Lead events (including national conferences, regional events and roadshows) working with other marketing and event planning teams where appropriate
Coordinate additional market-related or time-sensitive communications when necessary, working with a variety of internal and external partners
5 years of financial services marketing experience, preferably working with retail broker/dealers or other distribution firms or their advisors
Experience working with a sales organization, able to deliver compelling and concise content – incorporating the latest investment concepts – leading to increased business
Able to effectively operate in a highly team-oriented and collaborative environment with a track-record of influencing internal and external groups at all levels and across functions
Hands-on player with strong bias for action; accepts ownership for planning and implementing the tactics necessary to successfully execute strategic objectives
Demonstrated ability to create and manage effective marketing programs
Understanding of asset management industry and competitive landscape
Strong analytical mindset and ability to demonstrate strategic thinking while synthesizing information and data from many sources
Extensive experience with MS Office Applications
Experience with Adobe Dreamweaver and HTML a plus
Licenses and designations (Series 7, CFA charter holders, CIMA, CFP, etc.) are not required but preferred

Executive Director, Channel Marketing Resume Examples & Samples

Supports and contributes to setting the business strategy
Identify and develop retailer specific insight for FLS, Direct and Omni-channel experience to determine 'where to play and how to win' and 'blue sky' opportunities, with focus on strengthening points of difference and competitive analysis
Analyze and optimize trial size products and supporting assets to gain market share and acquire new customers to brands
Enhance Omni-channel efforts to attract and engage new consumers with brands
Champion key initiatives to streamline communication and provide a proposed plan to strengthen execution
Lead, test and analyze multicultural efforts to maximize opportunities
Help oversee the effective use of marketing dollars and ensure they are being used within budget, in alignment with corporate media strategy and behind the highest ROI opportunities
Point of contact for recommending how to use test-and-learn funds along with tracking the performance of such initiatives
BS/BA required or equivalent experience (MBA highly desirable)
10+ years of work experience
Brand marketing & brand equity experience in beauty industry preferred
Excellent presentation and communications skills
Proficiency in Microsoft Word, Excel & Power Point

VP Email Channel Marketing Resume Examples & Samples

6+ years marketing execution or marketing analytics role. Database marketing experience a plus
3+ years experience with conducting innovative Email or other Digital marketing programs as the subject matter expert
3+ years management experience

Senior Manager Institutional Channel Marketing Resume Examples & Samples

Serve as marketing liaison with TIAA-CREF’s Institutional sales distribution partners, portfolio management, client portfolio management, and product management
Assist in leading and executing the AM Marketing strategy, campaigns, and sales programs for the Institutional business in close coordination with VP and Director
Lead the development and execution of multi-component marketing campaigns (print, web, events, etc.) to drive awareness, asset gathering, and retention strategy in the institutional market
Develop tools and reports to measure effectiveness of campaigns and key initiatives
Efficiently and effectively manage relevant sales support programs (i.e., conferences, events, webinars etc.)
Lead the development and distribution of institutional quality sales and marketing materials through the marketing process, including sales presentations, collateral, client communications, videos, web content
Work with Marketing Centers of Excellence and agency partners to oversee the development of thought leadership, copyediting/proofreading, list and database management, quarterly material production, communications, print distribution/inventory management, marketing production/creative design, and event planning
Support multi-step compliance process with close attention to deadlines
Maintain document libraries of collateral, including shared folders, team intranet, and unified desktop portal
7 to 10 years + of relevant and results-driven marketing experience
Excellent written skills and attention to detail
Effective communication and presentation skills
Understanding of asset management, experience with alternatives a plus but not required
Ability to function in a fast-paced and demanding environment
Experience self-managing projects with a clear understanding of deliverables and required outcomes
Team player, creative, organized and well versed in PowerPoint, Word and Excel
Understanding and experience working with creative services teams, agency partners

Email Channel Marketing Analyst Resume Examples & Samples

Standards for testing, targeting, suppressions, metadata, dispositions and responses
Channel level reporting, benchmarks and analytics
Management of preferred/primary customer email address
Implementation of customer contact preferences
Administration of customer contact/frequency limits
Coordination on exchanges of data with solution providers
3+ years marketing execution or marketing analytics
3+ years experience with SAS or SQL required; GreenPlum, Hadoop, Tableau experience a plus

ETF Channel Marketing Director Resume Examples & Samples

Lead channel marketing efforts for IPS: Invesco PowerShares US Retail, Invesco PowerShares Institutional, Invescom PowerShares Capital Markets, Invesco PowerShares International
Lead and manage a team of channel marketers
Partner with Invesco PowerShares specialist sales teams to translate channel and firm business strategies and initiatives into marketing plans, campaigns and collateral
Responsible for customizing messaging and content for use in a particular channel or with a particular firm
Responsible for the creation of Invesco PowerShares-branded ETF marketing collateral
Develop Advisor support programs related to ETF concepts
Advocate for IPS channels within IPS and Invesco in general
Define and execute client engagement model
Segment advisors for targeted messaging
Target support for focus distributors (model/platform placements/home office initiatives/researchalignment)
Support client meetings with appropriate marketing and sales resources
10+ years intermediary asset management experience with 2-5 years in the ETF space
Direct experience in the retail and institutional channels
Insights and perspectives on advisors by firm and by channel---their motivations, buying habits
Experience with the major wirehouse and independent channel firms. How they function and operate. Experience working with RIAs and Institutions also desired
Demonstrated success in working with multiple sales forces
Experience in augmenting the sales effort by delivering advisor support programs, value add programs and highly targeted solution-based campaigns
Experience in integrating marketing and sales activities
Ability to think beyond the current channel segments. Can envision advisor engagement that extends and complements personal sales
Ability and desire to work and influence multiple roles across the Invesco organization. Able to collaborate across Sales, National Accounts and Product Management
Able to interact well with senior management at Invesco, IPS and focus distributors
Experience with deploying educationally focused value add programs
Passion for the asset management business and ETFs in particular
Lead, mentor and develop a team of channel marketers; provide counsel to Head of Global Marketing

Head of Channel Marketing Resume Examples & Samples

Manage and inspire a team of marketers to craft and execute digital marketing strategies for SMB customer acquisition, retention, and growth
Responsible for a portfolio of online marketing channels to determine areas of investment and expansion
Build world class marketing technology infrastructure
Be a thought leader and subject matter expert for all things digital and direct response
Identify and measure key performance metrics for various online media campaigns across a variety of goals including revenue, product adoption, and engagement
Provide ad hoc analysis to measure the effectiveness of key initiatives, including media optimization, campaign analysis, and segmentation

Internships Omni-channel Marketing Resume Examples & Samples

Marketing Planning and Implementation
Retail and Trade Marketing
Digital Marketing (including eCommerce)
Visual Merchandising and Instore Communication
Omni-Channel Marketing Overview Deck
Omni-Channel Marketing Sharepoint Support
Ad-hoc duties in line with Omni-Channel Marketing Priorities for 2015

Director, International Channel Marketing Resume Examples & Samples

Define, lead and implement Channel Marketing Enablement program so that partners are equipped and competent to market Blackboard solutions without direct intervention or supervision
Identify, develop and implement strategies and programs for Blackboard Channel Marketing in its International markets – including the policies and processes for any agreed cooperative marketing. Collaborate with international regional marketing teams for their implementation of agreed channel marketing programs in a consistent and efficient manner
Work with the regional field marketing teams to communicate Blackboard’s propositions to appropriate personas in Channel Partner organisations via marketing communications channels and regular processes
Become fluent in the marketplace dynamics, roles, and personas of Blackboard’s channel model and business. Act as the leading point of contact between the Channel Management and International Marketing teams
Act as the leading expert on channel marketing enablement within the overall International marketing function to shape and direct programs developed and implemented by the regional marketing teams
Define, share, obtain agreement and report on the priorities, projects and tasks completed for the role to appropriate members of the International Leadership team and other management
Develop agendas and content for key partner events, including the annual Sales Kick-off
The candidate will be a seasoned international technology marketing professional, principally in licensed software, managed hosting and software-as-a-service solutions marketed through an international partner network
Commercially astute, he candidate will have enjoyed at least eight years of marketing experience working in sophisticated enterprise technology markets. Experience of international education markets is desirable, but not a prerequisite
Strong planning and rigorous project management skills, and the ability to effectively manage multiple projects, prioritize, while being detail-oriented. Commercially astute, the candidate will be able to develop business cases and develop strategic options for the business leadership’s consideration
The candidate will have a confident and professional style and be used to working closely with Blackboard senior management, and be a credible representative of the business with senior partner management. In addition the candidate will be able to operate robustly but in a collegial manner in complex cross-functional organization
The candidate will be able to demonstrate a track-record of being able to identify issues, recommend initiatives for their resolution and enact the resulting programs within the overall context of the International business strategy
Native-equivalent fluency in speaking and writing English required. Excellent writing and presentation skills
The role will require extensive international travel and the ability to work in a high tempo and demanding international culture

Director, Channel Marketing Resume Examples & Samples

Proven track record managing successful, creative, and scalable channel marketing programs at high growth companies
Insightful understanding of top business drivers for channel partners. Has the ability to drive strategy and influence change while at the same time being the hands on execution arm to “make things happen”
Strong written, verbal, analytical and interpersonal skills. High degree of comfort to craft original content
10+ years of demonstrated channel and/or field marketing experience with a high technology company (5+ years in the infrastructure market, preferably storage, virtualization, or networking)
Ability to be self-motivating and self-directing

IT Manager Omni Channel Marketing Resume Examples & Samples

Lead and develop a team of IT professionals within the Omni-channel marketing (Unica/ExperienceOne) as well as providing thought leadership associated with new platforms
Take ownership of the Omni-channel marketing (Unica/ExperienceOne) and built a team of internal and external resources to support and continue to develop these strategically important platforms
Development and configuration of platforms to respond to ongoing business and technical needs
Product incidents and High Impact Outages management
Manage stakeholder relationships at all levels of the business, internal IT teams and 3rd party vendors
Ensure alignment of solution designs, with platform strategic direction and architectural principles
Instil strong project delivery processes to ensure consistent and quality project execution
Experience with IBM Unica/ExperienceOne platform
Strong leadership experience within the IT area of a large organisation (financial services well regarded)
Extensive knowledge and experience with software development life cycles and processes (including both waterfall and agile methods and tools)
Strong Understanding and experience with DevOps practices and tools
Extensive experience with CRM and MDM Systems
ITIL Foundation knowledge
Proven senior stakeholder relationships

Intern, Demand Generation & Channel Marketing Resume Examples & Samples

Campaign production in Eloqua, spanning email production, landing page/form production, test design, QA/QC, execution
Support our dashboard initiative and other special projects
Adhoc team and project support as directed
Basic HTML knowledge and web development proficiency, including best practices for cross-email client compatibility/consistency. Sound design sense and creative sensibility
Must possess strong organizational and project management skills, proven ability to meet deadlines while managing multiple projects simultaneously, and ability to work independently. Flexibility is key as priorities and deadlines change

BWM Channel Marketing VP Resume Examples & Samples

Develop advisor and client facing collateral, ensuring effective and consistent use of the brand and value proposition
Develop and deploy customized content and campaigns that align with key BlackRock initiatives
Deliver marketing-related needs for partner firm events
Effectively partner with sales and marketing leadership to set the BWM marketing strategy in line with sales objectives and the broader US Wealth Advisory strategy
Identify new marketing opportunities for key distribution partners leveraging and coordinating with the broader US Wealth Advisory and iShares marketing teams
Align marketing resources and budget to prioritize initiatives and events
Provide a link to other sales channels, marketing teams and the business strategy group
Align marketing and sales databases as well as third party data sources to maximize segmentation/targeting opportunities
Understand and incorporate market related issues relevant to different market segments and firms into targeted campaigns and collateral
Manage a team that can execute on the following day-to-day responsibilities (and be capable to join in on tactical responsibilities where necessary)

Channel Marketing Associate, SMB Resume Examples & Samples

Manage, execute and optimize multiple online channels (SEM, Display, Facebook Ads, Email and Onsite placements) to drive day-to-day and long-term performance
Design and implement test plans (A/B and multivariate) to understand drivers of response and value
Internationalize and roll-out winning campaigns globally
Work cross-functionally with technical, data and business teams in different regions to execute global campaigns that drive business results

Internships Omni-channel Marketing Resume Examples & Samples

SS16 & FW16 Omni-Channel Marketing Calendar Process: Support the Omni-Channel Marketing team in building of seasonal (SS/FW) Omni-Channel Marketing Calendar that balances Brand and Commerciality by leveraging Brand priorities and channel opportunities, support the right products and relevant across all markets
.com projects: Support the Omni-Channel Marketing team with projects around .com and digital marketing industry best-practices and resulting implementation of key findings
Omni-Channel Marketing Planning and Implementation process:Support the seasonal milestone process specifically the pre and post Global Brand Conference (GBC) activities
Omni Channel Marketing Visual Merchandising (VM) and ISC Process: Support VM & ISC planning, projects, execution and event projects related to seasonal, long term, store specific (Retail & Trade), GBC and Global VM Meetings. VM Guidelines and report summaries
Omni-Channel Buying and Selling Meeting (BSM) Marketing Process:Support the creation of an Omni-Channel Marketing Support Pack that shows and explains the seasonal marketing calendars & strategies across channels as well as sell-in imagery for all key campaigns
Omni-Channel Marketing Meeting/Workshop Support (RMW):Support the development and event organization of the global Omni-Channel Marketing meeting/workshop by gathering and compiling information, drafting content/exercises, and organizing physical set-ups as needed

Specialist, Channel Marketing Resume Examples & Samples

Understanding the Bell and Virgin Customer Experience business and its relevant key performance indicators in both Care and Loyalty and Retention Segments
Use data from a multitude of sources (Tableau, SPA etc)
Create requirements for reporting where none exists or requires change
Acting as core team member on any/all projects related to applications related to loyalty and retention offers
Working with the Strategy Team, have first-hand knowledge of all Pricing and Hardware Offers then test end-to-end before communications are released
Presentations and/or training to Loyalty and Retention – audience ranges from Senior Leadership Team through to Agents
Through alliance with other internal departments, working collaboratively in a team environment with colleagues and senior leadership
Cross Functional working and relationship building across all groups within Loyalty and Retention is a must!
Creating Marketing ready material for Leaders and Agents is an art form! Must be able to apply both Art and Science to Offer related information
Problem identification, opportunity assessment, proposal and/or business case development; business case development can include: data collection, quantitative & qualitative analysis, identifying improvement opportunity, profitability analysis, process redesign, and sizing
Strategic and creative thinking, exceptionally adept quantitative and qualitative analytical abilities
Challenging status quo through cross functional dialogue
Making cogent recommendations from data sets and through multi facet awareness of operations and applications
Proven leadership skills, influencing others with the ability to get things done with partnership and influence
Results-driven attitude with the ability to grasp and communicate complex ideas easily and clearly
Energetic self-starter who thrives in a fast-paced environment
Solid oral and written communication and presentation skills
Bilingual French/English is a highly beneficial skill
Undergraduate Degree – ideally, Business/Commerce or Marketing
1-2 years experience in Project/Business Analysis or similar role
Advanced level Microsoft Excel skills
Advanced level PowerPoint skills
Call Centre Agent or Leader preferred
BCE:WKP #feature *LI-VL

Institutional Channel Marketing Resume Examples & Samples

Serve as marketing liaison with TIAA-CREF’s Institutional internal sales distribution partners for execution of marketing programs
Execute the AM Marketing strategy for the Institutional business in close coordination with Institutional channel marketing team
Develop and deliver institutional quality materials, including sales presentations, collateral, videos, web content and field education
Ensure seamless handoffs from content creation to dissemination to end-clients and internal constituents
Assist in the production of sales and marketing materials which may include copyediting/proofreading, list and database management, quarterly material production, communications, print distribution/inventory management, marketing production/creative design, and event planning
Support compliance process including approval through internal compliance and sponsor approval
Coordinate with other Marketing and Line of business partners as well as Marketing Centers of Excellence
Maintain and update suite of sales ideas, marketing materials and presentations promoting TIAA- CREF Asset Management investment products and strategies both internationally and in the US
Measure effectiveness of campaigns and key initiatives
Efficiently and effectively manage relevant sales support programs (i.e., conferences, events, etc.)
Well-developed communications skills including writing, editing and presenting
Strong attention to detail and sense of urgency to bring projects to completion on time and on budget
Understanding of asset management
Team player, creative, organized and well versed in MS Office suite of products especially Powerpoint
Work fairly independently and may initiate and/or lead on projects of moderate complexity
Strong knowledge of asset management business, investment markets, products and services, client segments and portfolio management strategies is helpful
Willingness to build relationship and meet needs within and across channels and regions
Strong interpersonal, organizational and computer skills, especially Powerpoint
Very high level of collaboration and responsiveness and a “can do” attitude

Channel Marketing Associate Resume Examples & Samples

Bachelor’s degree with emphasis in marketing, finance, or equivalent experience
2-3 years of industry experience
NASD series 7 license, or must be obtained
Excellent interpersonal and organizations skills
Ability to work effectively as a team member
Able to multitask and prioritize in deadline driven environment

Internships Omni-channel Marketing Resume Examples & Samples

Omni-Channel Marketing Planning and Implementation process: Support the seasonal milestone process specifically the pre and post Global Brand Conference (GBC) activities
Omni-Channel Buying and Selling Meeting (BSM) Marketing Process: Support the creation of an Omni-Channel Marketing Support Pack that shows and explains the seasonal marketing calendars & strategies across channels as well as sell-in imagery for all key campaigns
Omni-Channel Marketing Meeting/Workshop Support (RMW): Support the development and event organization of the global Omni-Channel Marketing meeting/workshop by gathering and compiling information, drafting content/exercises, and organizing physical set-ups as needed

VP, Omni-channel Marketing Resume Examples & Samples

Develop Long Range (3 Yr), annual, and seasonal marketing plans to support Lifestyle, Collection, and Outlet stores, and Ecommerce
Develop and manage Seasonal Marketing calendar
Partner with Creative and Fashion Office teams to drive necessary digital and store creative assets and story-telling in support of the business goals
Develop in-season optimization tactics to drive to traffic, sales, and profit goals
Partner and provide leadership to global counterparts on evaluation and development of global marketing strategies to support company’s long term growth strategies
Develop and optimize marketing investment strategies (online and stores)
Research new technologies (mobile; virtual communities) & make recommendations on appropriateness into marketing strategy. Develop & lead integration strategy where appropriate
Develop strategy for Customer and User experience on site and in store
Engage the organization in managing customer relationships to drive revenue through all channels
In partnership with the cross functional business leaders (Merchandising, Ecommerce, Brand Marketing, Social Media, Store Operations, Consumer Support, Business Process and Business Intelligence) to drive accountability through cross company data and metrics
Partner closely with the Merchandising and Planning organization to realize what investments are being made and create a communication strategy so that the total global MK organization and customers clearly understand the story and must haves are for each collection/season
Partner closely with the Brand, Wholesale, Retail and Online Marketing, the Fashion Office and Social Media teams to ensure that the brand communication strategy aligns with the investments that are being made. Measure the success through defined metrics and identify opportunities to increase customer engagement so that the Company can achieves its goals
10+ year’s experience in direct-to-consumer marketing and analytics
Ability to influence cross functional partners
Ability to grow and manage a team

AVP, Institutional Channel Marketing Resume Examples & Samples

Institutional channel knowledge and marketing strategy leading to superior quality timelines and consistency of marketing material, thought leadership pieces, and brand awareness
Managing day-to-day aspects of initiated content workflow, objectives and results
Relationship management with internal and any relevant external stakeholders
Work with Institutional Sales and product teams to become a leading provider of intellectual content, leveraging and customizing white papers, research pieces, and webcasts to build awareness of Invesco as a major institutional asset manager. Work closely with PR to leverage appropriate placement of materials and thought leadership pieces
Actively contributing to marketing strategy development for the institutional channel within a cross-functional team with key decision-makers and business leaders
Build and maintain an expert level of knowledge on Institutional Channel, DB / DC categories and industry with a deep understanding of our customers, allowing us to successfully convey market positioning, targeted messaging and features and benefits to colleagues and external audiences
Undergraduate degree in marketing or business; related discipline will be considered if candidate has significant relevant experience
6 years’ experience in the financial services or investment industry; institutional asset management experience strongly preferred, preferably in marketing department
5 years of Marketing experience required
CFA preferred
CSC required
Proven ability to influence others in a collaborative environment
High proficiency in MS Excel, MS Word and MS PowerPoint
Strong understanding of how to create successful creative briefs and communication plans
Ability to actively monitor the competitor landscape within both the financial services sector and creative industry
An understanding of the institutional sales process and the linkages between institutional sales professionals, institutional plan sponsors, and the asset management consultant community Deep understanding of investment management and the trends shaping the institutional business
Familiarity with the processes supporting the development, production and implementation of Marketing programs and collateral print materials
Excellent communication, research, problem solving, negotiation and presentation skills
Ability to think critically
Strong knowledge of brand guidelines
Ability to continually improve, evolve and promote marketing best practices for creative development within all mediums
Ability to provide creative direction when required
Proven ability to collaborate and manage relationships with internal and external partners
Must be able to understand marketing strategy as well as copy/design integration, and how to organize information effectively
Understanding of Invesco’s product, services, policies and procedures
Exceptional problem solving and interpersonal skills

Assistant Manager Omni Channel Marketing Resume Examples & Samples

Execute the WE omni-channel calendar at Cluster level with a focus on Wholesale & Own Retail (including Franchise) focusing on all aspects of activation; in store / out of store
Support Account Marketing Plans for key w/s accounts in country ex EKA; support presentation for /with Sales Teams
Assist in implement the CTC distribution platform finalizing the key destination doors sell-in packages (RSM, POS, staff trainings, sell-out tools…)
Ensure perfect execution at POS (space planning, merchandising, POS ordering, VM planning…) depending from feedback from WE
Support briefing of agencies to execute the RSM projects and POS campaigns
Assist in gathering feedback to WE Channel Activation on performance of concepts and on toolbox readiness
Establish strong, sustainable relationships with key external agency contacts
Experience in brand marketing and/or sales (preferably in wholesale and in the sporting goods industry)
Project management experience
University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
2+ years of sales and/or marketing experience

Intern, Omni-channel Marketing Resume Examples & Samples

Assist in the planning of the seasonal Tradeshow/Sell In
Support information flow, so that internal systems are ready for order collection
Liaise with vendors and suppliers
Generate product catalogs (e-Catalog and printed)
Sample management – ensure that samples are ready for Tradeshow/Sell In (Unpacked, check in system, tagged, categorised)
Coordinate set up and tear down of Tradeshow/Sell In with vendors and various departments
Merchandise samples in meeting rooms
Facilitate planning and executing opening presentation day
Ad hoc reporting to support, direct and ensure transparency of all agreed targets and KPI’s

Consumer Channel Marketing Resume Examples & Samples

Deliver top quality insights through, data analysis that identifies onboarding opportunities
Recommend improvements for policy and systems tools supporting channel marketing
Work cross-functionally to develop and execute aligned programs
Support the development and drive execution of Bell Mobility’s onboarding strategy
Manage end to end process for Service Agreement elements, including understanding legislated requirements, opportunities to improve customer experience and/or channel impacts, engage stakeholders and manage cross functional channel readiness, manage and coordinate IT requirements and deliverables

Manager Omni Channel Marketing Brand Adidas Resume Examples & Samples

Execute the Market Omni-Channel calendar with a focus on Wholesale and Own Retail (including Franchise, if applicable)
Provide input into creation of Market Brand Plan and MWB, Omni Channel Activation Calendar
Monitor performance
Provide feedback to the Market Wholesale, Retail and eComm teams releated to toolbox readiness and the performance of concepts
Significant knowledge of the full marketing mix (advertising, events, sponsorship, retail) with a major brand or retailer (sporting goods industry preferred)
Marketing Budget Management
Advanced User of MS Office suite of products
Outlook: basic
Word: basic
PowerPoint: advanced
English: basic
Local language: Fluent

Channel Marketing Associate Resume Examples & Samples

Ensure timely execution of run-rate communications, including emails, presentations and digital communications
Establish relationships with external clients with the goal of aligning marketing efforts to coincide with partner themes and objectives
Track and analyze campaign metrics to ensure best practices are in place to ensure goals and objectives are achieved
Provide writing and editing support for promotional marketing materials and website content
Supervise key partner projects such as product approval guides and literature approvals
Efficient time management, ability to work on a team and independently
1+ years of marketing communications experience within financial services
Project management with proven ability to execute tasks independently
Learning agile, able to adapt quickly and appropriately in accordance with the constant evolution of the company and industry
Responsive to client needs
Collaborative, energized by the open exchange of ideas
Strong attention to detail; accurate

Manager, Channel Marketing Resume Examples & Samples

Lead the development of marketing plans for assigned institutional firms in collaboration with the National Account Executive
Collaborate with marketing and sales associates to develop marketing strategies (determine objectives, strategy, initiatives, and measurement) and obtain buy in from external distribution channel partners
Collaborate with marketing and distribution associates to implement and execute on planned marketing campaigns, initiatives, and programs
Partner with Distribution Operations and Communications team to develop or enhance processes to ensure proper marketing messages and materials are communicated to institutional firms and relevant for all channels
Assist Director, Institutional Marketing in all marketing, promotional and communication strategies
Conduct research with Institutional channels to identify additional marketing opportunities
Establish metrics, measure results and make recommendations to institutional channel specific marketing initiatives/programs
Collaborate with other Marketing associates to leverage existing marketing plans and materials as well as packaging them for their channels
Develop Institutional channel specific marketing materials, if required
5 or more years of marketing experience working in or with Financial Services products and distribution
Excellent relationship management skills
Ability to sell proposed recommendations to senior marketing and sales associates
Experience conducting research and analyzing results to make business recommendations
Collaborator that can work across organizations to make marketing campaigns more effective

Channel Marketing Group Manager Resume Examples & Samples

10+ years of progressive experience; Bachelor’s degree required
Franchise thinker, takes accountability, is decisive
Demonstrated ability to synthesize, prioritize and drive results with a strong sense of urgency
Demonstrates a deep understanding of the changing economics and operational capabilities of the Cards business coupled with knowledge of broader consumer financial business models
Unique customer focus. Strong record of achievement in applying a customer mindset to shape solutions and approaches and to realize marketplace potential/achieve financial goals
Strategic and critical thinker
Data-oriented, financial acumen with a business manager mindset
Outstanding people leadership skills, able to envision a different future and motivate and inspire others to create that future
Long-term vision and leadership stamina to maintain course within constantly changing environment
Pragmatic problem-solver, forward thinker with independence of thought
Self-motivated with a passion to transform the Cards business
Able to create support and buy-in across a wide range of stakeholders; create a strong network of relationships among peers, internal partners, external constituencies, decision makers and stakeholders
Promotes a culture of collaboration and teamwork across organizational boundaries; willing to break down functional silos to optimize business results and encourage the overall growth of the Citi Cards
Accomplished change leader, demonstrates a flexible approach and resilience to setbacks; able to drive operating and culture change

Associate VP, Channel Marketing Resume Examples & Samples

Bachelor’s Degree from an accredited college or university; Masters/MBA preferred
A minimum of 15 years of progressively responsible product marketing experience, with a demonstrated record of success and effective performance
Brand marketing - broad/deep expertise and experience across the entire Marketing mix: insights, innovation/product development, pricing and promotion
Model key competencies of thinking strategically, influencing with impact, understanding the business, focusing on the customer and driving for results
Experience or demonstrated ability to work effectively in a team based environment within a heavily-matrixed organization
Strategic agility – a creative problem solver, able to distill large amounts of information into actionable strategies, solid program execution skills
Food Services, Facility Services, Healthcare experience desirable
Supervisory experience – ability to manage and develop direct reports
Ability to work and navigate within a high matrix management organizational culture
Demonstrated leadership success and high degree of credibility in communicating effectively and negotiating with internal audiences, including strong presentation skill
Ability to think creatively and strategically, yet willing to "roll up your sleeves" and manage the details of a communications project execution with the team
Financial acumen, creative problem solving and customer savvy
A passion for keeping up to date with practices and standards in brand management and solution commercialization
Dynamic communicator and presenter with strong executive presence

Head of Channel Marketing Resume Examples & Samples

Channel Strategy
8+ years strong, classic product/brand Channel Marketing background including field team management, POP creation and distribution across multiple countries
Establish relationships with retailers and distributors
Established relationships with Trade Marketing agencies, Field team agencies
Experience leading the Marketing function including specific experience in across both online and retail channels
Proven abilities and desires to help build a Marketing infrastructure, including processes, methodologies and tools required to drive Marketing effectiveness
Proven ability to work with EMEA Marketing functions and countries
Experience with working with global brands
Demonstrated experience in team management
Sound understanding of and experience working in Consumer Electronics and /or Sporting businesses
Strong commercial acumen and strong focus on measurable activities
Excellent relationship building skills
Marketing plan development, management and planning skills
Strong retail background
Good financial analysis skills
Ability to work autonomously
Ability to partner effectively, collaborate and influence across an organization
Detail-oriented, comfort working in a fast paced enviroment

Manager of Channel Marketing Resume Examples & Samples

Build strategic marketing plans in collaboration with account marketing leads
Drive brand equity at an account level
Partner closely with sales on strategic business development
Work closely with all functional marketing groups in addressing all account marketing needs
Assess distribution needs in marketing assets and share with internal group
Work closely with product groups to provide feedback on future needs, trends and overall performance of assortments
Work with retail marketing to address in store needs around fixtures, POS and branding opportunities
Address digital asset needs for on-line, social and video
Build, manage and strategize on the marketing allowance at account level. (coop, development funds or any incremental investments
Develop maintain strong relationship with sales, accounts and functional groups
Work closely project management on deliveries, timelines and due dates
Build creative briefs around channel needs
5-10 years of traffic experience either within a large consumer based company preferably in the sporting good business
Experience in retail marketing
Strategic thought process
Presentation and public speaking skills
Excellent Knowledge of MS Office, knowledge of Adobe Suite Programs
Ability to build and manage budgets
Success working with various teams to complete each project
Manage and gain respect from team members
Thrive in a fast paced, high energy environment
Superb organizational and communication skills
A positive, can-do, customer service attitude
A strong work ethic, high personal values and standards

Specialist, Channel Marketing & Campaigns Resume Examples & Samples

Define, develop, and execute strategies to accelerate wireless in direct channels
Lead cross-functional groups including vendors, project teams, and marketing, to develop and execute direct channel strategies end to end
Analyze internal reports and customer data to identify challenges and new opportunities
Identify and define improvement strategies enabling new opportunities to drive wireless acquisition through direct channels (E-chat, Web and Call Center)
Manage external vendor performance
Define measures of success and acquisition/sales targets by channel and product and track results accordingly, altering approach as needed
Create compelling and strategic channel marketing presentations to drive buy in and alignment across business units, stakeholders and executives
Strong analytical skills in order to be able to interpret data and generate insight and action
Experience and understanding of call center metrics and key performance indicators

Team Lead, SMB Channel Marketing Resume Examples & Samples

Manage and grow a team of Channel Marketing Managers that build and execute the channel marketing strategy to grow ad solutions or segments of SMBs. Key channels include email, onsite, FB Ads, SEM and others
Connect the dots between multiple advertiser-facing communication initiatives to create globally optimized, cohesive lifecycle marketing programs
Build strong and effective relationships with cross-functional teams, including analytics, creative and product, and multiple internal stakeholders
Develop a world-class channel marketing platform. Continually improve the team’s channel marketing toolkit through proactive identification of and execution against process and infrastructure improvement projects
Drive team reporting and measurement. Understand drivers of response and value. Communicate results to key stakeholders in order to scale successes and surface areas of collaboration
Ruthlessly prioritize across initiatives and stakeholders to ensure that team is delivering the most impact

Search Engine & Paid Channel Marketing Associate Resume Examples & Samples

Delivery of NB.com sales and traffic objective
PPC/SEM support including: competitive analysis, keyword research, campaign planning, implementation, bid management and daily execution. Ensure campaigns are set up with complete accuracy and attention to detail
Paid search management, including: ad copy testing, keyword expansion, campaign performance tracking , reporting, testing and analysis
Administrative support for the Digital Acquisition team, including but not limited to: updating Marketing Calendars, entering and monitoring support tickets for assets, and contributing to regular reporting and analysis of results
Maintain excellent attendance record and arrive in timely manner to promote proper team attendance
Assist in other duties as needed to accommodate a growing marketing portfolio
Minimum 4-6 years working in digital marketing capacity
Minimum 2-4 years of experience in ROI driven strategies and techniques
Proven success in managing Paid Digital budgets
Proven ability to drive qualified traffic to e-commerce/brand sites
Advanced Microsoft Excel knowledge, including the ability to work with large data sets
Advanced expertise using website analytics tools, (i.e. Omniture, Google Analytics, etc)
Experience with Affiliate Marketing is desired, but not required
Excellent troubleshooting skills
Solid quantitative/analytical skills and strong attention to detail
Comfortable delivering recommendations to all management levels
Team player with the proven ability to work in a fast paced environment
Self-motivated, able to work independently with minimal supervision

Channel Marketing / Management Specialist Resume Examples & Samples

Provide project management, outreach and implementation support for one of the nation’s premier energy efficiency and environmental programs
Contribute to development of program design strategies and implementation plans, develop and execute marketing strategies
Build and maintain client and stakeholder relationships with key organizations, specifically in the retail sector
Oversee the development of program documents, maintenance of databases, contract activities and deliverables
Track budgets and project schedules
Coordinate with a team of industry experts
Assist in team management
A bachelor’s degree; 5+ years experience working with clients and managing projects in customer facing roles within a field sales or marketing organization
Experience working at or with a mass or specialty retailer
Experience with client management and outreach, including partnership development in a changing environment
Outstanding skills in the following areas: organization, financial and time management, analysis, collaboration, written and verbal communications, as well as exceptional interpersonal skills
This role demands strong critical thinking, problem-solving skills and an execution-minded mentality
Strong knowledge of retail environment and development of Channel Management programs
Understanding of retail operations and dynamics
The ability to “sell” retailer stakeholders on the benefits or value of marketing and merchandising solutions. Specifically, the ability to influence everyone from manufacturers to the retail buyer/merchant
Experience with tools and techniques to merchandise and market categories and products at retail
Experience and skills in preparing for, participating in, and leading the selling process to retailers, as needed
Experience at a manufacturer organization, including experience with in-store promotions and signage
Experience working with the cross functional teams to develop product, merchandising, and promotion strategies
Strong at building relationships across diverse sets of stakeholders, and possess exceptionally good listening, influencing and selling skills
Successful candidates will have demonstrated results in large, complex, matrix organizations where they had to use influence skills to drive results

Channel Marketing Director Resume Examples & Samples

Manage a team of Channel Marketers that support retail accounts, .com sites and e-tailers. Working with our retail partners, Sales Account executives, and Category Marketing Teams to maximize our sales and service performance. Launch all new products within the Microsoft Ecosystem and deliver a core set of prioritized programs designed for our retailers that drive growth
Deliver on all ROI and profit responsibilities, ensuring robust business case planning and post mortem analysis with each program delivered
Digital Transformation - As mobile and Omni is the growth vehicle match the unprecedented growth from these forms of purchase and experience to revolutionize how customers shop and buy at our retailers
Visually enable the look and feel of our products and services with a one store mentality, in a mobile first environment we are looking for expertise and thinking that goes beyond in store visual display
Leverage the Channel Marketing organization to bring programs to life in the areas of education, labor, visual, digital, CRM and Social mediums
Work with the sales and category teams to ensure differentiated plans are built to match the retailer’s capabilities and harness key promotional beats to exceed all budget and forecast objectives
Knowledge of Retail, developing and implementing programs, executor of programs that entice customers to buy
Experience leading a team that collaborates across many functions to get desired outcomes
The candidate must be comfortable working with organizations to bring required plans together to create an end-to-end partner experience
15+ years of marketing industry experience preferably in the retail space with a deep understanding of Microsoft’s technology, and a proven track record of working in and/or with other functions
Ability to synthesize complex business issues apply that knowledge at solving problems and executing action plans
Desire and ability to understand and relate product technology, strategy and direction
Must have positive attitude and high energy and possess a strong work ethic and a high level of self-accountability

Director Partner / Channel Marketing Resume Examples & Samples

Manage a team of Channel Marketers and Support teams working with our retail partners to maximize our sales and service performance. Launch all new products within the Microsoft Ecosystem and deliver a core set of prioritized programs designed for our retailers
Collaboration - Working with World Wide Retail Channel Management, clearly define go to market strategies to have the best outcome for both Microsoft and our retailers
Labor - Manage labor across all of our products and services at our retailers are generating the most valuable ROI as you manage our first party and first party labor force
Evangelize and Educate the Microsoft Ecosystem through best in class proficiency and adoption to all Retail Pro’s and search engines with the knowledge our customers crave. Drive the readiness required with our retailers, first party and third party labor force
Demo Experience is vitally important online or in store, work with engineering to ensure all of our retailers are set up with the best solution to ensure our products and services can be demonstrated
Evolve best practice methods for partner management, serving as a role model by demonstrating vision, leadership, integrity and superior business and personal ethics
Knowledge of Retail, managing first party and third party labor, developing, implementing product launch plans and digital experience
Experience leading large teams that collaborate cross functionally to get desired outcomes
Excellent written and oral communication skills, ability to be a great listener. Strong, demonstrated, presentation skills to groups of all sizes and levels and a successful track record of sales and negotiation skills, including advanced sales knowledge
15+ years of marketing industry experience with a deep understanding of Microsoft’s technology, and a proven track record of working in and/or with other functions
Highly values diversity of experience, views, backgrounds and orientation in a group-team setting
Methodical approach with organizational skills to manage parallel project opportunities concurrently
Able to demonstrate a high level of integrity, and a desire for high quality
Four-year college degree, MBA a plus

Director Partner / Channel Marketing Resume Examples & Samples

1) Essential Experience
2) Technical/Functional Skills
3 Qualifications

Team Lead, SMB Channel Marketing Resume Examples & Samples

Develop a world-class channel marketing platform
Continually improve the team’s channel marketing toolkit through proactive identification of and execution against process and infrastructure improvement projects
Drive team reporting and measurement
Understand drivers of response and value
Communicate results to key stakeholders in order to scale successes and surface areas of collaboration

Director Partner / Channel Marketing WPG Resume Examples & Samples

Lead a very motivated, strong team with deep marketing expertise
Modern Partner Led Marketing Strategy and Cross Company Integration: Drive the team strategy and integrate partner led customer marketing throughout the broader modern Microsoft marketing motions to deliver partners continuous customer engagements through new marketing tools (IE: marketing automation, etc.) and deliver them through a simple, seamless online partner experience
Unified framework: Deliver a framework that is scalable, repeatable & simplified. Ensure subsidiaries and other stakeholders are aligned so they become a true extension of the team strategy
Develop innovative, programmatic Go-to-Market ISV programs that leverage the latest marketing approaches (including social media, search, online, etc.) and leverage both Microsoft and 3rd party marketplaces
Partner Opportunity/Referral Management: Business ownership of defining and executing with engineering teams and segment stakeholders in implementing a new modern approach in how we provide a holistic Partner Opportunity Mgmt strategy to deliver a front end that drives a common partner opportunity management experience
Obtain a deep understanding & become a SME on Partner needs and how we help them GTM. Identify top digital marketing & marketplace offerings that will drive the best results and quickly getting them into market while continually refining and optimizing offerings/programs with agility
Continually analyze and track program success. Implement metrics to demonstrate ROI against investments
Lead across internal boundaries across multiple BG’s, Segments and field to drive synergy and surface integration across worldwide GTM programs
Connect outbound and inbound marketing opportunities (i.e. web, retail, etc) thru programs to integrate partner within the broader Microsoft marketing engine
10+ years of B2B marketing and creating & landing digital marketing programs at scale
Innovative & Impactful Partner Marketing: Have a strong understanding of cutting edge online & social marketing techniques and apply them to partner needs. Generate fresh ideas for partner led marketing offerings and continue to develop new approaches
Sound business acumen skills; thrive in a fast-paced, dynamic work environment. Understanding of business priorities and how modern marketing delivers business results
Broad-based business and technology expertise with consulting, sales or business development experience with a track record of driving and delivering results
Must be comfortable with complexity, and thinking on multiple levels of abstraction; demonstrates use of critical thinking techniques
Operational discipline - very strong in planning, operations through taking an agile project management approach
Analytical: Strong ability to wrangle with the flow of data and the ability to look beyond just the numbers to see the underlying patterns and trends so it’s delivering data driven insights that are actionable for the business to move forward
Systems & Design Mindset: Understanding of user experience to deliver a great partner experience and ability to know how to leverage different marketing systems in a mashable way through widgets, API’s, etc. If you can whip up a quick script yourself, more power to you
Strong knowledge of Microsoft cloud technology and marketplaces
Strong Partner & Customer Focus - - High energy, enthusiasm, and passion for the business
A sense of humor and grace under pressure

Senior Manager, Channel Marketing Resume Examples & Samples

Drive Consumer segment performance metrics in retail: port ratio, AGA and postpaid nets
Sales minded and has experience in analysing data to build recommendations to improve sales trajectories
Flawless and timely execution of new products, services and offers in all retail channels
Extend marketing messaging priorities into Source and National Retail banners
Work cross-functionally with campaign, retail channels, product, pricing, marketing communications, channel and IT to develop and execute marketing programs end-to-end
Define, develop, and execute targeted retail programs to accelerate wireless
Summarize various campaign priorities and products into a concise and visually appealing presentation for retail channels

Cards Id-channel Marketing Resume Examples & Samples

Receive, prepare, produce quality reports such as EMRs, MBRs, dashboards, trackers, P&L etc
Assist in preparation of insightful, high quality Senior Management presentations
Support ad hoc requests from the Business and Senior Management
Partner with business teams (onshore/ local) to understand and deliver on various requests
Maintain calendar of deliverables
Experience in banking industry preferred
Strong team/ people management skills
Excellent communication and partnering skills
Demonstrate leadership and organizational capabilities
Ability to multi-task and work autonomously within team environment
Adaptable to change and ambiguity in the work environment
Strong knowledge of Excel and PowerPoint (i.e. use of pivot tables, macros, arrays, etc)
Knowledge of Essbase would be an added advantage

Director Wholesale & Omni-channel Marketing Resume Examples & Samples

Responsible for creating a network of wholesale (Trade Marketing) across WE that proactively shares best practice (including efficiencies) and a process that embeds this
Ensure Marketing Manager Wholesale creates and drives compliance to a set of cross category milestones for the delivery of the sell in/out retail toolkits relating to Level 1 and 2 seasonal campaigns developed and delivered by the BU’s to the Cluster W/S trade marketing team, EKA activation teams and OR marketing
Ensure Marketing Manager Wholesale creates and drives compliance to a set of cross category milestones for the delivery of pre- implementation plans and post reports for Level 1 campaigns by the Clusters, OR marketing, eCom and EKA’s to the BU’s. Ensure Marketing Manager Wholesale sets up and maintains a common workspace for these implementation plans and reports to enable visibility to foster best practice and learning
Capture WE’s Omni channel requirements for sell in /out retail tools to be fulfilled within the context of the BU seasonal campaigns and input this as an overall seasonal brief to Global CTC
Capture WE Omni channel feedback on the hits/misses of the retail sell in /out toolkits for Level 1 and 2 campaigns delivered by the BU’s and debrief Global CTC in order to inform the next overall seasonal brief
Be the WE key contact for global cross-category retail toolkits to deliver OTIF to the Clusters and ensure plans are developed and reported upon (e.g. staff training, staff advocacy, women’s? org structure for women’s?)
Accountable for taking additional cross-category Country Trade Marketing briefs into Global for approval and for ensuring that these are created /executed in line with brand guidelines
Develop a ‘quality classification’ overall / by category for the key doors across WE using a harmonised definition in order to guide future investment decisions (e.g. POS, VM, RSM), and update this information seasonally
Ensure Marketing Manager Wholesale owns the One Door Database (ODDB)
Knowledge of the sporting goods industry with brand marketing especially trade marketing and sales experience
Good understanding of wholesale channel landscape across key markets in WE and its dynamic nature re: digital wholesale
Good capacity of working in a complex matrix environment
Persuasive communicator – written and verbal (strong interpersonal skills)
Good organization skills and project management experience
IT Skills – competent in Outlook, Word, Excel and PowerPoint
Experience in both market and above market organization is an added benefit
University degree in Business, or equivalent professional experience
7 years+ of experience of working in an external facing environment in the sporting goods industry
Fluent in Business English – additional language preferable but not mandatory
4 years+ experience of people management

Senior Manager, Channel Marketing Resume Examples & Samples

Working closely with the Senior Manager of Global Channel Sales, develop a marketing strategy to promote and sell both existing and new solutions through IBM’s partner channel and related routes to market. Maintain responsibility for marketing and launch plans, sales tools, pricing, and partner enablement
Work closely with internal TWC departments, including product management, engineering, marketing and sales to ensure achievement of revenue targets through effective launch programs, sales enablement and optimal pricing strategies
Collaborate with Global Channel Sales to develop and execute sales tools that allow a global partner network to compete in key vertical industries, including, but not limited to media, aviation, energy & utilities, retail, insurance, ground transportation and government. Ensure key representatives are certified on and can sell the value of Weather products
Ensure customer requirements that are fed from partner sales teams are effectively translated to product enhancements, extensions and new product development
Understand the competitive landscape and ensure TWC’s products can compete in the global market
Working closely with product management and partner product teams, oversee market research and analyses of relevant market segments to ensure product strategies align with customer and market needs
Leverage co-marketing dollars and activities to increase visibility of partnerships, while promoting The Weather Company’s product capability and brand message
A minimum of 7 years’ experience in channel and/or industry marketing
Experience developing and working closely with strategic alliances or channel partners
Demonstrated understanding of revenue drivers, pricing strategy, margin analysis and competitive positioning
Experience managing people

Channel Marketing Associate Resume Examples & Samples

At least five years of experience in working within the intermediary/retail distribution channel
Ability to interpret sales goals into channel level marketing campaigns
Project management skills and experience in executing on initiatives
Works well with cross functional teams including sales, Investment Teams, Product Development, Compliance, Design and other areas of MSIM Marketing as well as Corporate Marketing

Specialist, Channel Marketing Resume Examples & Samples

Alignment of communication across segments (care, loyalty and retention, retail)
Clear, consistent and regular communication of top churn focus areas on both a quarterly and weekly basis that align with our corporate strategic focus
Internal Marketing/Communication skills
Brand understanding of Bell and Virgin – know what each brand represents in the telecommunications marketplace and what our value propositions are
High level competitive knowledge of all premium Bell competitors as well as value brand Virgin competitors
Top notch PowerPoint presentation skills
Great visual story teller – worthy of the C-Level boardroom
Great “less is more” information presentation skills
Excel skills – able to create reports, analyze raw data in an easy and consumable format for your stakeholders
Able to work cross-functionally across multiple vertical business units inside and outside of loyalty and retention, and across multiple management tiers
Ability to turn complex information into easy and informative, often with short turn-around-times
Self motivated, self aware, self directed; yet able to take direction
Flexible, nimble and accurate
Education in marketing, communications or business
Able to travel to destinations near and far within Canada and over seas

Manager, Omni-channel Marketing Resume Examples & Samples

Degree in Business/Marketing Management
At least 5 years of marketing management experience with a recognized top tier brand, with at least 3 years in product management
Exposure to other marketing disciplines preferable, e.g. merchandising, brand communication, or sales experience
Must have the ability to influence others within an organization
Willing and able to travel on a regular basis
IT Skills: Outlook, Excel and Word: Basic; PowerPoint: advanced

Channel Marketing Associate, SMB Resume Examples & Samples

BA/BS degree in economics, mathematics, statistics, engineering, computer science or other quantitative field preferred
Advanced degrees in Mathematics, Statistics, Integrated Marketing or similar preferred
1+ year experience with databases and extracting data for analysis required (i.e. experience with SQL, STATA or similar data tools)
Experience with Salesforce or other CRM platforms and marketing automation platforms is a plus
CSS and HTML preferred
1+ years of direct channel marketing experience required
2+ years of total experience with track record of increasing responsibility
Fast Learner – works well in a fast-paced, ever-changing environment, achieves power user-status on multiple tools quickly and team player with a sense of humor

Channel Marketing & Enablement Specialist Resume Examples & Samples

Strong ability to communicate and collaborate across functions and geographies
Very good communications skills (written, spoken)
Strong ability to adapt in new environments
Strong ability to take on new challenges
Ability to synthesize channel strategy and translate into an enablement, sponsorship or event plan
Solid analytic skills to determine success and make recommendations
Digital skills / social / mobile applications skills
Organizations skills and pays attention to details
3-5 marketing operations experience

Channel Marketing Resume Examples & Samples

Liaise closely with APAC institutional/iShares marketing team to implement global/regional initiatives in local markets
Drive marketing initiatives, including developing marketing materials and implementing marketing programs, to facilitate long-term growth of ICB business in local markets
Primarily client types supported include pensions, consultants, financial institutions, Sovereign Wealth Funds, asset managers and central banks
Ensure alignment of business and marketing priorities, messaging and related marketing strategy and activity, prioritizing measurement, effectiveness and efficiency of spend
Partner with cross functional teams including marketing, sales, strategy, product, compliance and legal while coordinating with external partner agencies in developing messaging, positioning, documents, and events in line with institutional and firm messaging guidelines
Leverage BlackRock global thought leadership pieces to produce content for local market and manage publication process to distribute BlackRock insightful views to clients on regular basis
Work closely with Corporate Communication partners to enrich brand profile and build our thought leadership for institutional business
Perform project management and program effectiveness tracking and analysis for marketing projects
Collaborate with retail channel marketers to create and execute marketing initiatives for iShares business in local markets
At least 2-year related experiences and 5 years of work experience Understanding of the needs and issues facing institutional and ETF investors
With strong product/investment knowledge and capable to utilize market and/or customer research to develop marketing communication plans
Strong product/investment knowledge and capable to utilize market and/or customer research to develop marketing communication plans
Financial, News, or Mass Communication related academic background
Security or mutual fund related certifications is plus
Ability to establish clear priorities for achieving goals
Self-motivated, results driven with excellent attention to detail
Proven ability to work in a team environment and to manage multiple, competing priorities simultaneously
Ability to work effectively in a team environment – adaptable, reliable with a strong ‘can do attitude&#8217
Able to operate in a fast-paced environment with flexibility in regards to changes in strategy and project plans
Project management skills, including an ability to move projects forward in a complex environment
Self-starter, excellent work ethic, positive, energetic attitude
Strong creative skills, including the ability to generate new ideas
Passion for doing great work and delivering the unexpected
Languages skills: English, Mandarin
Strong Chinese writing skills
BA / BS required and Master degree preferred

Channel Marketing Associate Resume Examples & Samples

2+ years of related work experience in the industry
Bachelor's Degree with emphasis in Marketing, Finance, or equivalent experience
NASD series 7 license required or must be obtained

X Channel Marketing & Branding Specialist Resume Examples & Samples

Bachelor’s Degree required with an emphasis in Marketing or a business related field. Financial Services experience preferred
Licenses/Certifications Required interest in obtaining FINRA Series 7 license within the first year of employment preferred
Minimum 5 years professional marketing, communications and/or sales experience
In-depth knowledge of investment/financial planning concepts and trends affecting the financial services industry
Demonstrated success in executing B2B marketing campaigns
Expertise in lead generation, sales, project management, market research and digital marketing best practices
Strong attention to detail and proven time management skills required
Proven ability to communicate and present to any audience, including C-level executives
Exceptional organizational leadership skills required
Outstanding interpersonal skills with a strong presence and the ability to interact across different levels of the organization and with external clients
Must have the ability to work effectively independently, as well as in a team environment
Must have strong computer skills, including intermediate-to-expert proficiency in Excel and other MS Office applications

Associate Channel Manager Wholesale Channel Marketing Resume Examples & Samples

Demonstrate appropriate level of competency in: Drive Continuous Improvement, Set High Standards of Performance, Leadership, Teamwork, Communication, Business Acumen, Management of Self, Management/Development of Others, Focus on the End Customer, and Build Trust
Previous P&L responsibility
5 years prior experience in Sales, Marketing, Channel Management, and/or Product Development required
Bachelor’s Degree in Marketing or related field required

Director of Channel Marketing Resume Examples & Samples

12 years of relevant experience and a Bachelor’s degree or
7 years of relevant experience and a PhD or
10+ years of channel marketing experience required
5+ years of experience managing and driving demand with and through partners
Strong understanding of marketing planning and program development/execution
Detail-oriented, with ability to manage multiple projects and vendors
Independence, with flexibility to work in fast-paced, “start-up” environment
Computing skills in Microsoft Word, Excel, and PowerPoint
Hands on experience with salesforce.com

Director, Channel Marketing Resume Examples & Samples

Excellent analytical (qualitative & quantitative) and financial modelling skills, ideally gained at a Management/Strategy firm or equivalent
Experience managing channel strategy, including ecommerce store and third party retail partners
Experience managing complex discounting decisions and strategy
Experience working across functions to deliver customer/prospect/client facing solutions
Able to prioritize requests based on business objectives and timing for key decision making or events
Strong communication and presentation skills, getting stakeholder buy-in, presenting proposals to senior management
Experience with extending an existing or new product or service offering to the online channel
Bachelors degree required. MBA preferred
5 years experience developing or managing Ecommerce channel with a demonstrated record of delivering revenue growth
5 years delivering high impact pricing/promotions strategies, programs, execution, analysis or consultancy
5 years digital marketing, online product development/management, sales or new bus development experience
3 years team management and vendor management experience
Prior experience managing budgets, P&L and developing strategy

Channel Marketing Analyst Resume Examples & Samples

Execute a segment-based multi-channel retention marketing strategy
Identify and analyze opportunities for improvement in member experience/ member serving process
Own progress toward defined, program-specific success metrics for total service consumption, working with manager to course correct strategies as necessary
Execute outbound communications (primarily email) to executives who subscribe to the services of specific programs. The communications are designed to promote aspects of the service and encourage consumption in order for our clients to secure value from the service. Specific activities include
Work with Product Marketing and Leadership council product leaders to develop and maintain an editorial calendar to effectively convey key program messages
Creating campaigns and collateral to enhance current service consumption
Measuring and monitoring performance and course correcting as needed
Ability to influence and partner with internal business partners on strategic products objectives and challenges; Energy and positive attitude to work with varying stakeholders and get them through to the “final mile” of action and outcomes; Persistent and relationship-focused
Able to influence and advise internal partners on marketing strategy and direction
Strong business knowledge to understand and interpret senior-executive challenges
Ability to learn substance of research quickly; ability to graphically depict key insights; Synthesizes competitive information on an ongoing basis to inform marketing strategy
Proficient in Eloqua, Salesforce.com, Business Objects, and Google Analytics and able to present data clearly to inform decisions
Excellent organization, multitasking and prioritization skills

Channel Marketing Analyst Resume Examples & Samples

Work with a team to record, validate, and process high volume of claims made by customers for marketing program discounts
Assist with the management of rebate program tracking in using Oracle Channel Revenue Management
Prepare recurring and ad-hoc management reports, and assist with audit requests in a timely manner to meet deadlines in order to adhere to company’s schedules
Prepare various reporting schedules for areas of responsibility
Some overtime may be necessary
Conversational written and oral English communication skills
1 year AR/AP/Credit and Collections experience desired
Experience with ERP business applications such as Oracle, Oracle ChRM Trade Management, OBIE, and Hyperion preferred
Experience with accounting for customer discounts and marketing programs preferred
Strong Excel skills highly preferred, including use of Pivot tables & Vlookup functions
Bachelor’s degree in accounting or equivalent
Proactive, positive, team first attitude
Ability to establish and build effective and cooperative working relationships with business partners (sales, marketing, executive team, development, etc.)
Organized and detail oriented
Potential to grow with the company and take on more responsibilities

Manager Branding & Channel Marketing Resume Examples & Samples

Partners with product management to develop tradeshow objectives and strategies, maintains budgets and develops and manages the associated timeline and schedules
Manages and coordinates exhibitions at trade shows and conferences
Proactively promotes expansion of mobile and digital tools as a major marketing communications approach, domestically and internationally
Actively promotes Abbott Vascular brand by ensuring projects meet corporate brand standards

Director, s Field & Channel Marketing Resume Examples & Samples

Develop joint Vormetric Data Security (VDS) marketing plans and implement them and track ROI
Proactively create demand generation campaigns with for Vormetric and with partners (e.g., events, telemarketing, e-mail, direct mail, seminars, advertising)
Manage, develop and drive communications of VDS relevant information and programs channel and through marketo and salesforce partner portal
Create events plant and strategies (e.g. webcasts, Tradeshows etc.) to communicate the latest and greatest programs/promotions
Build and maintain a solid marketing plan and associated events calendar and budget
Work tightly with Vormetric Business leaders, Channel , Field Sales and Marketing team in each territory to drive the planning and execution of campaigns and events
Produce dashboards and analysis focused on achieving Revenue/Pipeline, Awareness and Operational Efficiency
Set up a lead follow up Process to better understand Return on Marketing Investment (ROMI)
Develop an Effective America’s Field Marketing Strategy and reporting approach
15+ years of experience in relevant marketing activities for enterprise software and hardward companies
15+ years of experience in Global/Channel/ /Field Marketing for B2B software or technology company, with proven ability to deliver consistently strong measurable results
Security, Storage or Networking Industry Experience a plus
Must have North America field marketing experience
APAC/EMEA/LATAMmarketing experience is a plus
Quality Experience with closed-loop methodology and the hands-on utilization of CRM tools like Salesforce.com and marketing automation platform – e.g. Marketo
Strong ad copy, copy writing and editing skills a must
Experience with setting up and managing optimization experiments including specific examples of using A/B testing or multivariate testing that lead to an improved conversion rate
Excellent organizational skills with the ability to run multiple projects and meet deadlines
The ability to work in a collaborative environment
4 year undergraduate degree, MBA preferred

Associate Manager, Channel Marketing Resume Examples & Samples

Translate channel strategy into plans, projects, and programs in collaboration with management and sales
Work with channel customer and internal teams to identify, develop and implement training plans and programs
Ensure success of annual channel plans by directing and coordinating product roll-outs, projects and programs
Monitor and compile competitive activity including new product introductions, promotions and designer incentives
Identify promotional needs, assist with the analysis, and coordinate brand activities to implement the promotional plans
Identify, propose, and implement approved store display plan in collaboration with management
Support sales team in the negotiation of annual programs and preparation for line review, business meetings and marketing updates
Support public relations opportunities for national exposure for our products in partnership with customers, including TV, magazine and on-line opportunities
Bachelor’s degree in marketing, finance, business administration or related field or 8 years of equivalent work experience, and
3 years channel marketing, design, or sales experience
Demonstrated successful ability to build positive partnerships and work collaboratively with cross-functional business teams
Ability to think strategically with supporting analytical skills
Excellent interpersonal and communication skills with the ability to interact with all levels of the organization
Kitchen Design Certification(s)
Experience working with The Home Depot merchandising department

Director of Worldwide Channel Marketing Resume Examples & Samples

Define and develop Gigamon’s global Partner marketing & development strategy, including Partner value proposition(s), messaging, benefits, investments (both Gigamon and Partner) and expected results
Conduct market research, partner surveys etc. to inform decisions and maximize Gigamon’s ROI from Partner investments
Co-develop, launch and ensure the ongoing success of the Gigamon WW Partner Program
Engage with the media and analyst community to promote Gigamon’s Partner Program, messaging and proposition
Develop and communicate partner-facing value propositions for Gigamon, its products and solutions (why Gigamon, how to build your business with Gigamon)
Develop Partner recruitment and onboarding collateral and sales tools
Develop online and in-person training content for Partners, Customers and Field personnel, manage in-person training delivery, and recruit/equip Authorized Training Partners to increase capacity and reach
Manage the Gigamon Sales/Pre-Sales/Technical Certification program and develop the community of Gigamon Certified professionals
Create partner communications materials to support Partner audience and community development
Organize and deliver (via Field Marketing) online and in-person Partner events, such as Partner Advisory Councils, Partner Conferences and Partner briefings
Develop and deliver Partner Marketing & Development platforms and tools, including the Partner Portal, Learning Management System, Co-Marketing platforms and Sales Enablement apps (e.g. SalesVUE, MobileVUE)
Adapt (“partnerize”) global marketing campaigns, programs and promotions to ensure suitability for Partner Marketing purposes to build pipeline and accelerate revenue, and support Field-developed programs designed for the same purpose
Provide leadership to the global Partner marketing & development team, and ensure Partner marketing best practices are replicated globally
Supervise the Partner MDF program, monitoring performance to maximize ROI of MDF spend
Generate regular communications and updates on program plans and results to demonstrate maximum return on investments
BA/BS degree in related field. MBA preferred
10+ years of marketing/partner marketing experience, including partner recruitment, onboarding, enablement and activation, preferably in a start-up/challenger environment. Previous channel management experience an advantage
An excellent understanding of Marketing functional disciplines and partner management processes
Experience creating and implementing proven successful strategies for creating demand for new offerings in the channel
Strong collaboration & negotiation skills, showing ability to influence without ownership, gaining support and trust across the organization to achieve agreed upon business outcomes
Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences, including customers, channel partners, sales, analysts and journalists
Outstanding project management skills and the proven ability to manage multiple complex initiatives in parallel
Strong people management capabilities, including acquisition of world-class talent, development and motivation of high-performance teams
A personal style that is viewed as open-minded and collaborative and is not abrasive or arrogant

Manager, Channel Marketing Resume Examples & Samples

Implement and manage partner marketing automation tools; enable regional and global stake holders to ensure the adoption of the tools and the delivery of demand generation campaigns
Define and carry out the strategy, planning, and roadmap (near and long term) for a set of partner marketing automation tools via Red Hat's partner portal
Establish a programmatic approach that uses the partner marketing automation tool to co-market with partners that is aligned with Red Hat's immediate and long term business objectives
Grow Red Hat's market share and revenue with focused demand generation campaigns delivered via the partner portal (Red Hat Connect for Business Partners) to expand our reach to enterprise and mid-market customers with our channel partners
Socialize the co-marketing capabilities with our Field Marketing and partner teams; project manage marketing and sales collateral to ensure distribution to partners via PMOD tools
Manage the communications to both internal and partner stakeholders to report on partner activities utilizing PMOD tools
Proactively lead cross-functional collaboration to promote strategic partner priorities and collaborate with various internal teams and departments to achieve success
Routinely and concisely track and report campaign results and outcomes with regional counterparts
Establish and manage a good working relationship with third-party tools vendors and suppliers
Approach multi-dimensional program development with a “digital first” mindset by building and maintaining a library of partner-ready demand generation campaigns for our global partner consumption that include a full portfolio of marketing and sales collateral
Collaborate within a matrixed team environment
Project management and vendor or agency management skills
Experience with budget responsibility and the demonstrated ability to deliver on a roadmap of feature sets
5+ years of related experience; global software background is a plus
Experience in partner marketing automation and content syndication
Experience in development and deployment of social media content
Record of creating integrated, multi-touch marketing plans around business objectives, as well as guiding and measuring a range of marketing activities through an extended team
Motivated, innovative, collaborative, multi-tasker, creative, and analytical
Good campaign strategy, design, and development skills
High level of commitment and a passion for results; ability to meet deadlines and handle numerous projects simultaneously
Background in the global software business and proven effectiveness in creating and delivering comprehensive, end-to-end global marketing campaigns with targeted technology and channel partners

Mgr, Channel Marketing Resume Examples & Samples

Develop and execute To/Thru/Two marketing plans and demand generation programs with strategic partners in North America
Continuously deliver ROI reporting metrics on all executed activities
Lead new product and programs launch plans to sales and partners
Identify the needs of the channel sales team and partners and provide input into which programs should be built to support their objectives
Partner with account managers to create account-level plans and execute on quarterly activities
Track market and channel trends and adjust channel strategies accordingly
Manage a regional budget including partner Marketing Development Funds
Liaises with and between other Symantec sales teams to drive new partnering and sales opportunities
10 years of channel marketing experience
Previous experience in working with web hosting and domain registrar partners preferred
Experience in IT Security, SaaS and Web Hosting marketing industry a plus
Proven track record of successfully driving channel growth through marketing strategies
Previous channel sales experience, including an understanding of two-tier channel sales and various partner segments fundamentals desired
Strong multi-tasking, multi-project skills across time zones
Comfortable seeking out stakeholders and presenting project details to leadership
Capable at sorting and analyze data and identifying key statistics
Ability to travel 20% of the time
LI-EMEA

Team Lead, SMB Channel Marketing Resume Examples & Samples

BA/BS degree in economics, marketing, or quantitative field
7+ years of experience in an economics, marketing or quantitative or related role, with people management experience
Strong analytical and digital marketing skills in channels like email, Facebook Ads, onsite merchandising and SEM
Demonstrated ability to achieve marketing results across a portfolio of marketing objectives
Ability to distill complex data into digestible insights
Ability to distill complex problems into digestible work streams
Experience partnering with product, analytics, and creative organizations
Experience with customer lifecycle marketing
Excellent communication with peers, management, and cross-functional teams

Specialist, Omni-channel Marketing Resume Examples & Samples

Marketing professional with marketing and sales knowledge / experience across sport and fashion/lifestyle
Solution oriented personality who understands to balance brand equity/building a brand and commercial relevance/interest of channels
An ability to think outside the box and bring true innovation to the retail marketing environment
Solid business acumen and in-depth knowledge of Retail KPIs
Solid interpersonal, networking and negotiating skills
Strong problem-solving and decision-making abilities
> 5 years of experience in trade, retail marketing or sales

Institutional Channel Marketing Associate Resume Examples & Samples

Undergraduate degree with minimum GPA of 3.3 required
Progress toward an MBA, CFA or other investment certification is preferred
Strong written and oral communication and presentation skills
Demonstrated intellectual curiosity and ability to learn new concepts quickly and, complete multiple and diverse assignments with the highest level of quality
Highly driven, passionate and tenacious character

Specialist, Channel Marketing Resume Examples & Samples

Flawless and timely execution of new products, services and marketing initiatives in all B2B channels
Work cross-functionally with campaign, channels, product, pricing, marketing communications, channel and IT to develop and execute programs end-to-end
Manage channel conflict programs
Co-ordinate the execution of marketing, campaign launches and product launches to align to Mobility objectives
Define, develop, and execute targeted programs and offers to accelerate wireless
Manage channel communication content to support execution excellence
Summarize various campaign priorities and products into a concise and visually appealing presentation for retail
Define measures of success by channel and track results accordingly, altering approach as needed
Create compelling and strategic marketing presentations

Director, Channel Marketing Resume Examples & Samples

Create a comprehensive global channel marketing plan across multiple channels, specifically targeting e-tail and distribution, with the goal of building brand awareness and ensuring maximum channel partner success in marketing and selling Western Digital hard drives. Will have responsibility to build and manage a global channel marketing team
Execute channel marketing activities that include
O Developing partner facing marketing plans to support goals of worldwide geographical sales territory management and business development
O Driving partner participation and productivity via marketing campaigns
O Participating with creative resources in developing partner collateral and produce communication schedules for partners, to include delivery of local-language material and programs
O Collaborating with business units to identify and deliver upon current and future business goals
O Developing and maintaining global guidelines for channel partner spending that optimizes ROI and aids the building of WD brand awareness
Support partner advertising and PR efforts, ensuring company brand and communication standards are followed
Maintain a good knowledge of market conditions, partner business models and competitive activities
Build and manage a global channel marketing team
Responsible for North America DMR Sales team which sells company’s branded products or services and maintaining relationships with key, major DMR’s, Online resellers, and tier II retailers
Responsible for expansion and development into key accounts along with acquiring new accounts directly or through distribution
Responsible for managing and generating all sales activities
Works closely at all levels within assigned account to identify all new opportunities for present and future products
Presents and negotiates contracts at senior levels
Builds and develops high level customer contacts/relationships to ensure long term partnerships, increase sales, and maintain a competitive position, yielding the highest possible returns on sales
Participates with BU Management in the overall planning, designing and implementing of worldwide sales strategy and business plans
Compiles and manages relevant sales budgets, profit margins, growth plans to maintain/increase market share
Responsible for individual sales goals as well as supervisory responsibilities and manages the everyday running of assigned sales office and remote teams in assigned area
Provides support and leadership to all staff in the development of individual objectives, training, recruitment, departmental plans and reviews to evaluate achievements against plan
Works with other departments to ensure that all activities satisfy the legal and other requirements related to regulatory, tax duty and financial authorities
Manages the activities of other sales personnel
Recruits, trains and develops sales staff for assigned area(s) of responsibility
Provides leadership to staff in the development of individual sales objectives, sales plans and sales strategies
Leads and manages team of Channel Marketing Managers and worldwide and U.S. DMR Sales Managers
Bachelor’s Degree in Marketing or related field or equivalent
5 - 10 years related Channel Marketing experience with at least 5 years of experience working with channels for high-technology products
Thorough knowledge of marketing strategies, product and volume forecasting methodologies
Thorough knowledge of financial modeling, corporate financial metrics
Developing successful programs and communications to the partner community
Leveraging entire marketing mix to successfully promote and drive partner success
Building strong relationships with sales and cross functional groups
Project management and ability to juggle multiple projects
Working with international and domestic partners
Managing a multi-cultural, multi-regional, international staff
Read, write and speak English proficiently
Ability to speak and/or write German, French, or Spanish is a plus
Write complex reports with correct grammar, punctuation, spelling and good structure
Read, analyze, and interpret complex, technical documents
Respond effectively to sensitive or controversial business situations
Effectively present complex topics to all levels of employees including senior management
Apply mathematical operations to such tasks as frequency distribution, analysis of variance, correlation techniques, sampling theory, and factor analysis
Apply algebra, geometry and advanced mathematical concepts such as exponents, logarithms, quadratic equations, and permutations
Define problems, collect data, establish facts, and draw valid conclusions
Interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables

Director of Channel Marketing Resume Examples & Samples

Improve enrollment performance of our Workplace Integration channel, which reaches customers via proprietary ad placements on their 401(k) provider sites
Lead root cause analysis across marketing, product, BI and finance teams
Lead the weekly key metrics review for the Ongoing Enrollment management team
Deliver monthly enrollment performance reporting and update to senior leadership
Maximize the reach and response rates of our direct mail and email channels
Develop standard tools and processes (ex. reporting, content management) across channels
Deploy rapid testing and learning to improve enrollment effectiveness in existing channels
Test and scale new customer acquisition and conversion channels, including online advertising, Webinars, social media and the use of our advisor center for customer acquisition
Influence and implement segmented lifecycle programs designed by the Marketing Programs team (ex. email nurture, member milestone communications, etc.)
Manage channel marketing projects and cross functional resources from project start to delivery
Partner with product and engineering teams to build supporting consumer and platform products in an agile environment

Channel Marketing Analyst Resume Examples & Samples

Engage with marketing campaign managers to promote HP marketing campaigns to partners
Manage and quality control web and mobile applications that partners use to market HP
Analyze and synthesize relevant data from the partner surveys
Investigate key processes and recommend a path forward to optimize them
Present recommendations to management

Associate Director Channel Marketing Resume Examples & Samples

Bachelor’s degree with 10+ years related work experience in pharma, biotech, healthcare industry or ad agency supporting these industries (Masters with 8+ years or PharmD with 7+ years); advanced degree preferred
Marketing experience required; sales experience a plus
Experience with program development and /or knowledge of US channel environment and trends
High level of technical and analytical ability, and advanced Excel skills
Strong project management skills, developing timeline, project milestone, status reporting and issue resolution
Strong capabilities managing and prioritizing multiple projects
Ability to anticipate and proactively plan to avoid implementation issues
Ability to estimate project costs and manage projects within budget
Ability to foster and maintain collaborative relationships at the executive level and across business functions, as well as with external business partners
Strong customer focus with ability to anticipate customer needs and provide services that are beyond customer expectations
Ability to use customer insights to drive and guide the development of new offerings
Ability to manage complexity and analyze multiple and diverse sources of information to define problems accurately before moving to solutions
Advertising agency experience strongly preferred
Managed markets experience strongly preferred
Knowledge of channel specific and program and promotional regulatory requirements is preferred

Senior Director, Channel Marketing Resume Examples & Samples

Lead the retention email marketing team and the EAB Daily Briefing editorial group to peak performance through creative inspiration and data-driven management
Drive subscriber growth and content engagement for daily “cover the coverage” Daily Briefing newsletter
Foster engagement for existing customers through regular outreach and retention marketing campaigns
Take advantage of existing touchpoints to drive further engagement in EAB insights and services
Build relationships and engagement for key objectives and experts through social media platforms
Develop organizational competency in digital marketing to raise brand awareness and elevate marketing conversion
Demonstrated record of achievement and increasing responsibility
Experience with Eloqua or another email automation platform, email analytics platforms such as Webtrends or Google Analytics; and web content management systems such as Sitecore
Facility with Salesforce and social media management tools
Curiosity and drive to lifetime learning
Optimistic, can-do attitude

Team Lead, SMB Channel Marketing Resume Examples & Samples

Analytical and digital marketing skills in channels like email, Facebook Ads, onsite merchandising and SEM
Ability to distill data into understandable insights
Ability to distill problems into understandable work streams
Experience partnering with product and analytics organizations
Ability to communicate with peers, management, and cross-functional teams

Director Omni Channel Marketing Resume Examples & Samples

Provide leadership as well as engage and develop team members in a high performance environment. Monitor performance
Execute the Market Omni-Channel calendar and manage the Omni-Channel marketing plan related to the implementation of the Global brand activation strategy (including any locally planned and globally approved market-specific initiatives) consistently into the channels
Provide input into creation of Market Brand Plan and MWB Omni-Channel Activation Calendar
Plan and manage Omni-Channel to ensure a right investment decision as well as ROI analysis
Implement the CTC (Branded spaces) distribution platform finalizing the key destination doors sell-in packages, staff trainings, sell-out tools)
Deliver appropriate channel activation sell-in tools at Sales Launch period
Plan resources to guarantee perfect execution at /branded space planning, VM, Staff Training, Monobrand activation)

Channel Marketing Resume Samples

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