Channel Marketing Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the channel marketing job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired. Read the complete guides below for more details.

  • Craft your perfect resume by picking job responsibilities written by professional recruiters

  • Pick from the thousands of curated job responsibilities used by the leading companies

  • Tailor your resume by selecting wording that best fits for each job you apply

Noavatar-profile
NM
N Metz
Nola
Metz
843 Vandervort Key
Chicago
IL
843 Vandervort Key
Chicago
IL
Experience Experience
12/2013 – present
Los Angeles, CA
Director, Channel Marketing
Director, Channel Marketing
12/2013 – present
Los Angeles, CA
Director, Channel Marketing
12/2013 – present
  • Leads and manages team of Channel Marketing Managers and worldwide and U.S. DMR Sales Managers
  • O Developing partner facing marketing plans to support goals of worldwide geographical sales territory management and business development
  • Work closely with partners to develop joint marketing plans that tie to revenue goals
  • Develop discount strategy to effectively manage market competitiveness and drive conversion
  • Provides leadership to staff in the development of individual sales objectives, sales plans and sales strategies
  • Work cross-functionally with stakeholders both internally and externally to execute marketing plans
  • Partner with Pricing department to develop a pricing and contracting strategy to effectively manage market competitiveness
03/2010 – 08/2013
Boston, MA
Manager, Channel Marketing
Manager, Channel Marketing
03/2010 – 08/2013
Boston, MA
Manager, Channel Marketing
03/2010 – 08/2013
  • Providing support for partner/agent requests and queries
  • Collaborator that can work across organizations to make marketing campaigns more effective
  • Partners with Education Director to commercialize product and maximize market potential by developing support tools for the Sales team, for new product launches, events, and other ad-hoc retailer programs
  • Liaises with retail wholesale channel teams on regular basis to ensure integrated marketing calendar reflects latest plans across all channels, and is cohesive with overall brand national marketing plans (ie media, social, PR)
  • Partners with Wholesale teams (and local production houses/vendors) to develop and produce tailored consumer-facing collateral & event materials to support retailer strategies (while remaining consistent with global brand direction)
  • Leads development and cross-functional management of all US VM projects to ensure on-time execution and creative output consistent with overall brand strategy, including coordination of robust written briefs, liaising with retail wholesale partners, and driving approval & feedback across internal (Buxom brand) & external (retailers)
  • Oversees the content development & production of all Market Week materials, and participates in Market weeks to support company initiatives and retail partnerships
05/2004 – 01/2010
Los Angeles, CA
Channel Marketing Analyst
Channel Marketing Analyst
05/2004 – 01/2010
Los Angeles, CA
Channel Marketing Analyst
05/2004 – 01/2010
  • Use Marketing Automation software to execute marketing campaigns on behalf of marketing which includes quality checking, sending, and reporting
  • Perform marketing campaign analysis, including tracking, data integrity validation, and reporting
  • Monitor industry-trends, competitive shifts and emerging media to influence campaign messaging and positioning and project investments
  • Manage prospect mailing lists, working with customer facing teams to ensure they are current and complete
  • Engage with marketing campaign managers to promote HP marketing campaigns to partners
  • Own list management and reporting for marketing campaigns
  • Work with Marketing Manager to quickly absorb program content, and key initiatives. Synthesize, prioritize and position messages into marketing campaigns
Education Education
Bachelor’s Degree in Business
Georgetown University
Bachelor’s Degree in Business
Skills Skills
  • Ability to work effectively in a team environment – adaptable, reliable with a strong ‘can do attitude’
  • Strong product/investment knowledge and capable to utilize market and/or customer research to develop marketing communication plans
  • With strong product/investment knowledge and capable to utilize market and/or customer research to develop marketing communication plans
  • Strong creative skills, including the ability to generate new ideas
  • Quick on your feet and able to problem solve on the fly
  • Self-motivated, results driven with excellent attention to detail
  • Project management skills, including an ability to move projects forward in a complex environment
  • Strong analytical and problem-solving skills
  • Proven ability to work in a team environment and to manage multiple, competing priorities simultaneously
  • Good communication skills (written and verbal)
Create a Resume
1

National Accounts Channel Marketing Professional Resume Examples & Samples

  • Effectively partner with sales and marketing leadership to drive the National Accounts marketing strategy for key retail distributors
  • Execute on the following day-to-day responsibilities
  • Support marketing and sales-related inquiries from wholesalers, relationship management, marketing partners and financial advisors
  • Manage weekly communications to National Accounts and sales partners to ensure they know and understand the latest BlackRock market outlook and investment recommendations
  • Create sophisticated content including whitepapers, sales ideas, newsletters and firm-specific collateral that leverages the power of brevity and plain English
  • Attend and provide updates on National Accounts team calls and meetings
  • Package relevant content for distribution firm websites and third-party portals
  • Design and deliver home office mailings and HTML communications
  • Coordinate internal product and marketing trainings for National Accounts
  • Lead events (including national conferences, regional events and roadshows) working with other marketing and event planning teams where appropriate
  • Coordinate additional market-related or time-sensitive communications when necessary, working with a variety of internal and external partners
  • 5 years of financial services marketing experience, preferably working with retail broker/dealers or other distribution firms or their advisors
  • Experience working with a sales organization, able to deliver compelling and concise content – incorporating the latest investment concepts – leading to increased business
  • Able to effectively operate in a highly team-oriented and collaborative environment with a track-record of influencing internal and external groups at all levels and across functions
  • Hands-on player with strong bias for action; accepts ownership for planning and implementing the tactics necessary to successfully execute strategic objectives
  • Demonstrated ability to create and manage effective marketing programs
  • Understanding of asset management industry and competitive landscape
  • Strong analytical mindset and ability to demonstrate strategic thinking while synthesizing information and data from many sources
  • Extensive experience with MS Office Applications
  • Experience with Adobe Dreamweaver and HTML a plus
  • Licenses and designations (Series 7, CFA charter holders, CIMA, CFP, etc.) are not required but preferred
2

Executive Director, Channel Marketing Resume Examples & Samples

  • Supports and contributes to setting the business strategy
  • Identify and develop retailer specific insight for FLS, Direct and Omni-channel experience to determine 'where to play and how to win' and 'blue sky' opportunities, with focus on strengthening points of difference and competitive analysis
  • Analyze and optimize trial size products and supporting assets to gain market share and acquire new customers to brands
  • Enhance Omni-channel efforts to attract and engage new consumers with brands
  • Champion key initiatives to streamline communication and provide a proposed plan to strengthen execution
  • Lead, test and analyze multicultural efforts to maximize opportunities
  • Help oversee the effective use of marketing dollars and ensure they are being used within budget, in alignment with corporate media strategy and behind the highest ROI opportunities
  • Point of contact for recommending how to use test-and-learn funds along with tracking the performance of such initiatives
  • BS/BA required or equivalent experience (MBA highly desirable)
  • 10+ years of work experience
  • Brand marketing & brand equity experience in beauty industry preferred
  • Excellent presentation and communications skills
  • Proficiency in Microsoft Word, Excel & Power Point
3

VP Email Channel Marketing Resume Examples & Samples

  • 6+ years marketing execution or marketing analytics role. Database marketing experience a plus
  • 3+ years experience with conducting innovative Email or other Digital marketing programs as the subject matter expert
  • 3+ years management experience
4

Senior Manager Institutional Channel Marketing Resume Examples & Samples

  • Serve as marketing liaison with TIAA-CREF’s Institutional sales distribution partners, portfolio management, client portfolio management, and product management
  • Assist in leading and executing the AM Marketing strategy, campaigns, and sales programs for the Institutional business in close coordination with VP and Director
  • Lead the development and execution of multi-component marketing campaigns (print, web, events, etc.) to drive awareness, asset gathering, and retention strategy in the institutional market
  • Develop tools and reports to measure effectiveness of campaigns and key initiatives
  • Efficiently and effectively manage relevant sales support programs (i.e., conferences, events, webinars etc.)
  • Lead the development and distribution of institutional quality sales and marketing materials through the marketing process, including sales presentations, collateral, client communications, videos, web content
  • Work with Marketing Centers of Excellence and agency partners to oversee the development of thought leadership, copyediting/proofreading, list and database management, quarterly material production, communications, print distribution/inventory management, marketing production/creative design, and event planning
  • Support multi-step compliance process with close attention to deadlines
  • Maintain document libraries of collateral, including shared folders, team intranet, and unified desktop portal
  • 7 to 10 years + of relevant and results-driven marketing experience
  • Excellent written skills and attention to detail
  • Effective communication and presentation skills
  • Understanding of asset management, experience with alternatives a plus but not required
  • Ability to function in a fast-paced and demanding environment
  • Experience self-managing projects with a clear understanding of deliverables and required outcomes
  • Team player, creative, organized and well versed in PowerPoint, Word and Excel
  • Understanding and experience working with creative services teams, agency partners
5

Email Channel Marketing Analyst Resume Examples & Samples

  • Standards for testing, targeting, suppressions, metadata, dispositions and responses
  • Channel level reporting, benchmarks and analytics
  • Management of preferred/primary customer email address
  • Implementation of customer contact preferences
  • Administration of customer contact/frequency limits
  • Coordination on exchanges of data with solution providers
  • 3+ years marketing execution or marketing analytics
  • 3+ years experience with SAS or SQL required; GreenPlum, Hadoop, Tableau experience a plus
6

ETF Channel Marketing Director Resume Examples & Samples

  • Lead channel marketing efforts for IPS: Invesco PowerShares US Retail, Invesco PowerShares Institutional, Invescom PowerShares Capital Markets, Invesco PowerShares International
  • Lead and manage a team of channel marketers
  • Partner with Invesco PowerShares specialist sales teams to translate channel and firm business strategies and initiatives into marketing plans, campaigns and collateral
  • Responsible for customizing messaging and content for use in a particular channel or with a particular firm
  • Responsible for the creation of Invesco PowerShares-branded ETF marketing collateral
  • Develop Advisor support programs related to ETF concepts
  • Advocate for IPS channels within IPS and Invesco in general
  • Define and execute client engagement model
  • Segment advisors for targeted messaging
  • Target support for focus distributors (model/platform placements/home office initiatives/researchalignment)
  • Support client meetings with appropriate marketing and sales resources
  • 10+ years intermediary asset management experience with 2-5 years in the ETF space
  • Direct experience in the retail and institutional channels
  • Insights and perspectives on advisors by firm and by channel---their motivations, buying habits
  • Experience with the major wirehouse and independent channel firms. How they function and operate. Experience working with RIAs and Institutions also desired
  • Demonstrated success in working with multiple sales forces
  • Experience in augmenting the sales effort by delivering advisor support programs, value add programs and highly targeted solution-based campaigns
  • Experience in integrating marketing and sales activities
  • Ability to think beyond the current channel segments. Can envision advisor engagement that extends and complements personal sales
  • Ability and desire to work and influence multiple roles across the Invesco organization. Able to collaborate across Sales, National Accounts and Product Management
  • Able to interact well with senior management at Invesco, IPS and focus distributors
  • Experience with deploying educationally focused value add programs
  • Passion for the asset management business and ETFs in particular
  • Lead, mentor and develop a team of channel marketers; provide counsel to Head of Global Marketing
7

Head of Channel Marketing Resume Examples & Samples

  • Manage and inspire a team of marketers to craft and execute digital marketing strategies for SMB customer acquisition, retention, and growth
  • Responsible for a portfolio of online marketing channels to determine areas of investment and expansion
  • Build world class marketing technology infrastructure
  • Be a thought leader and subject matter expert for all things digital and direct response
  • Identify and measure key performance metrics for various online media campaigns across a variety of goals including revenue, product adoption, and engagement
  • Provide ad hoc analysis to measure the effectiveness of key initiatives, including media optimization, campaign analysis, and segmentation
8

Internships Omni-channel Marketing Resume Examples & Samples

  • Marketing Planning and Implementation
  • Retail and Trade Marketing
  • Digital Marketing (including eCommerce)
  • Visual Merchandising and Instore Communication
  • Omni-Channel Marketing Overview Deck
  • Omni-Channel Marketing Sharepoint Support
  • Ad-hoc duties in line with Omni-Channel Marketing Priorities for 2015
9

Director, International Channel Marketing Resume Examples & Samples

  • Define, lead and implement Channel Marketing Enablement program so that partners are equipped and competent to market Blackboard solutions without direct intervention or supervision
  • Identify, develop and implement strategies and programs for Blackboard Channel Marketing in its International markets – including the policies and processes for any agreed cooperative marketing. Collaborate with international regional marketing teams for their implementation of agreed channel marketing programs in a consistent and efficient manner
  • Work with the regional field marketing teams to communicate Blackboard’s propositions to appropriate personas in Channel Partner organisations via marketing communications channels and regular processes
  • Become fluent in the marketplace dynamics, roles, and personas of Blackboard’s channel model and business. Act as the leading point of contact between the Channel Management and International Marketing teams
  • Act as the leading expert on channel marketing enablement within the overall International marketing function to shape and direct programs developed and implemented by the regional marketing teams
  • Define, share, obtain agreement and report on the priorities, projects and tasks completed for the role to appropriate members of the International Leadership team and other management
  • Develop agendas and content for key partner events, including the annual Sales Kick-off
  • The candidate will be a seasoned international technology marketing professional, principally in licensed software, managed hosting and software-as-a-service solutions marketed through an international partner network
  • Commercially astute, he candidate will have enjoyed at least eight years of marketing experience working in sophisticated enterprise technology markets. Experience of international education markets is desirable, but not a prerequisite
  • Strong planning and rigorous project management skills, and the ability to effectively manage multiple projects, prioritize, while being detail-oriented. Commercially astute, the candidate will be able to develop business cases and develop strategic options for the business leadership’s consideration
  • The candidate will have a confident and professional style and be used to working closely with Blackboard senior management, and be a credible representative of the business with senior partner management. In addition the candidate will be able to operate robustly but in a collegial manner in complex cross-functional organization
  • The candidate will be able to demonstrate a track-record of being able to identify issues, recommend initiatives for their resolution and enact the resulting programs within the overall context of the International business strategy
  • Native-equivalent fluency in speaking and writing English required. Excellent writing and presentation skills
  • The role will require extensive international travel and the ability to work in a high tempo and demanding international culture
10

Director, Channel Marketing Resume Examples & Samples

  • Proven track record managing successful, creative, and scalable channel marketing programs at high growth companies
  • Insightful understanding of top business drivers for channel partners. Has the ability to drive strategy and influence change while at the same time being the hands on execution arm to “make things happen”
  • Strong written, verbal, analytical and interpersonal skills. High degree of comfort to craft original content
  • 10+ years of demonstrated channel and/or field marketing experience with a high technology company (5+ years in the infrastructure market, preferably storage, virtualization, or networking)
  • Ability to be self-motivating and self-directing
11

IT Manager Omni Channel Marketing Resume Examples & Samples

  • Lead and develop a team of IT professionals within the Omni-channel marketing (Unica/ExperienceOne) as well as providing thought leadership associated with new platforms
  • Take ownership of the Omni-channel marketing (Unica/ExperienceOne) and built a team of internal and external resources to support and continue to develop these strategically important platforms
  • Development and configuration of platforms to respond to ongoing business and technical needs
  • Product incidents and High Impact Outages management
  • Manage stakeholder relationships at all levels of the business, internal IT teams and 3rd party vendors
  • Ensure alignment of solution designs, with platform strategic direction and architectural principles
  • Instil strong project delivery processes to ensure consistent and quality project execution
  • Experience with IBM Unica/ExperienceOne platform
  • Strong leadership experience within the IT area of a large organisation (financial services well regarded)
  • Extensive knowledge and experience with software development life cycles and processes (including both waterfall and agile methods and tools)
  • Strong Understanding and experience with DevOps practices and tools
  • Extensive experience with CRM and MDM Systems
  • ITIL Foundation knowledge
  • Proven senior stakeholder relationships
12

Intern, Demand Generation & Channel Marketing Resume Examples & Samples

  • Campaign production in Eloqua, spanning email production, landing page/form production, test design, QA/QC, execution
  • Support our dashboard initiative and other special projects
  • Adhoc team and project support as directed
  • Basic HTML knowledge and web development proficiency, including best practices for cross-email client compatibility/consistency. Sound design sense and creative sensibility
  • Must possess strong organizational and project management skills, proven ability to meet deadlines while managing multiple projects simultaneously, and ability to work independently. Flexibility is key as priorities and deadlines change
13

BWM Channel Marketing VP Resume Examples & Samples

  • Develop advisor and client facing collateral, ensuring effective and consistent use of the brand and value proposition
  • Develop and deploy customized content and campaigns that align with key BlackRock initiatives
  • Deliver marketing-related needs for partner firm events
  • Effectively partner with sales and marketing leadership to set the BWM marketing strategy in line with sales objectives and the broader US Wealth Advisory strategy
  • Identify new marketing opportunities for key distribution partners leveraging and coordinating with the broader US Wealth Advisory and iShares marketing teams
  • Align marketing resources and budget to prioritize initiatives and events
  • Provide a link to other sales channels, marketing teams and the business strategy group
  • Align marketing and sales databases as well as third party data sources to maximize segmentation/targeting opportunities
  • Understand and incorporate market related issues relevant to different market segments and firms into targeted campaigns and collateral
  • Manage a team that can execute on the following day-to-day responsibilities (and be capable to join in on tactical responsibilities where necessary)
14

Channel Marketing Associate, SMB Resume Examples & Samples

  • Manage, execute and optimize multiple online channels (SEM, Display, Facebook Ads, Email and Onsite placements) to drive day-to-day and long-term performance
  • Design and implement test plans (A/B and multivariate) to understand drivers of response and value
  • Internationalize and roll-out winning campaigns globally
  • Work cross-functionally with technical, data and business teams in different regions to execute global campaigns that drive business results
15

Internships Omni-channel Marketing Resume Examples & Samples

  • SS16 & FW16 Omni-Channel Marketing Calendar Process: Support the Omni-Channel Marketing team in building of seasonal (SS/FW) Omni-Channel Marketing Calendar that balances Brand and Commerciality by leveraging Brand priorities and channel opportunities, support the right products and relevant across all markets
  • .com projects: Support the Omni-Channel Marketing team with projects around .com and digital marketing industry best-practices and resulting implementation of key findings
  • Omni-Channel Marketing Planning and Implementation process:Support the seasonal milestone process specifically the pre and post Global Brand Conference (GBC) activities
  • Omni Channel Marketing Visual Merchandising (VM) and ISC Process: Support VM & ISC planning, projects, execution and event projects related to seasonal, long term, store specific (Retail & Trade), GBC and Global VM Meetings. VM Guidelines and report summaries
  • Omni-Channel Buying and Selling Meeting (BSM) Marketing Process:Support the creation of an Omni-Channel Marketing Support Pack that shows and explains the seasonal marketing calendars & strategies across channels as well as sell-in imagery for all key campaigns
  • Omni-Channel Marketing Meeting/Workshop Support (RMW):Support the development and event organization of the global Omni-Channel Marketing meeting/workshop by gathering and compiling information, drafting content/exercises, and organizing physical set-ups as needed
16

Specialist, Channel Marketing Resume Examples & Samples

  • Understanding the Bell and Virgin Customer Experience business and its relevant key performance indicators in both Care and Loyalty and Retention Segments
  • Use data from a multitude of sources (Tableau, SPA etc)
  • Create requirements for reporting where none exists or requires change
  • Acting as core team member on any/all projects related to applications related to loyalty and retention offers
  • Working with the Strategy Team, have first-hand knowledge of all Pricing and Hardware Offers then test end-to-end before communications are released
  • Presentations and/or training to Loyalty and Retention – audience ranges from Senior Leadership Team through to Agents
  • Through alliance with other internal departments, working collaboratively in a team environment with colleagues and senior leadership
  • Cross Functional working and relationship building across all groups within Loyalty and Retention is a must!
  • Creating Marketing ready material for Leaders and Agents is an art form! Must be able to apply both Art and Science to Offer related information
  • Problem identification, opportunity assessment, proposal and/or business case development; business case development can include: data collection, quantitative & qualitative analysis, identifying improvement opportunity, profitability analysis, process redesign, and sizing
  • Strategic and creative thinking, exceptionally adept quantitative and qualitative analytical abilities
  • Challenging status quo through cross functional dialogue
  • Making cogent recommendations from data sets and through multi facet awareness of operations and applications
  • Proven leadership skills, influencing others with the ability to get things done with partnership and influence
  • Results-driven attitude with the ability to grasp and communicate complex ideas easily and clearly
  • Energetic self-starter who thrives in a fast-paced environment
  • Solid oral and written communication and presentation skills
  • Bilingual French/English is a highly beneficial skill
  • Undergraduate Degree – ideally, Business/Commerce or Marketing
  • 1-2 years experience in Project/Business Analysis or similar role
  • Advanced level Microsoft Excel skills
  • Advanced level PowerPoint skills
  • Call Centre Agent or Leader preferred
  • BCE:WKP #feature *LI-VL
17

Institutional Channel Marketing Resume Examples & Samples

  • Serve as marketing liaison with TIAA-CREF’s Institutional internal sales distribution partners for execution of marketing programs
  • Execute the AM Marketing strategy for the Institutional business in close coordination with Institutional channel marketing team
  • Develop and deliver institutional quality materials, including sales presentations, collateral, videos, web content and field education
  • Ensure seamless handoffs from content creation to dissemination to end-clients and internal constituents
  • Assist in the production of sales and marketing materials which may include copyediting/proofreading, list and database management, quarterly material production, communications, print distribution/inventory management, marketing production/creative design, and event planning
  • Support compliance process including approval through internal compliance and sponsor approval
  • Coordinate with other Marketing and Line of business partners as well as Marketing Centers of Excellence
  • Maintain and update suite of sales ideas, marketing materials and presentations promoting TIAA- CREF Asset Management investment products and strategies both internationally and in the US
  • Measure effectiveness of campaigns and key initiatives
  • Efficiently and effectively manage relevant sales support programs (i.e., conferences, events, etc.)
  • Well-developed communications skills including writing, editing and presenting
  • Strong attention to detail and sense of urgency to bring projects to completion on time and on budget
  • Understanding of asset management
  • Team player, creative, organized and well versed in MS Office suite of products especially Powerpoint
  • Work fairly independently and may initiate and/or lead on projects of moderate complexity
  • Strong knowledge of asset management business, investment markets, products and services, client segments and portfolio management strategies is helpful
  • Willingness to build relationship and meet needs within and across channels and regions
  • Strong interpersonal, organizational and computer skills, especially Powerpoint
  • Very high level of collaboration and responsiveness and a “can do” attitude
18

Channel Marketing Associate Resume Examples & Samples

  • Bachelor’s degree with emphasis in marketing, finance, or equivalent experience
  • 2-3 years of industry experience
  • NASD series 7 license, or must be obtained
  • Excellent interpersonal and organizations skills
  • Ability to work effectively as a team member
  • Able to multitask and prioritize in deadline driven environment
19

Internships Omni-channel Marketing Resume Examples & Samples

  • Omni-Channel Marketing Planning and Implementation process: Support the seasonal milestone process specifically the pre and post Global Brand Conference (GBC) activities
  • Omni-Channel Buying and Selling Meeting (BSM) Marketing Process: Support the creation of an Omni-Channel Marketing Support Pack that shows and explains the seasonal marketing calendars & strategies across channels as well as sell-in imagery for all key campaigns
  • Omni-Channel Marketing Meeting/Workshop Support (RMW): Support the development and event organization of the global Omni-Channel Marketing meeting/workshop by gathering and compiling information, drafting content/exercises, and organizing physical set-ups as needed
20

VP, Omni-channel Marketing Resume Examples & Samples

  • Develop Long Range (3 Yr), annual, and seasonal marketing plans to support Lifestyle, Collection, and Outlet stores, and Ecommerce
  • Develop and manage Seasonal Marketing calendar
  • Partner with Creative and Fashion Office teams to drive necessary digital and store creative assets and story-telling in support of the business goals
  • Develop in-season optimization tactics to drive to traffic, sales, and profit goals
  • Partner and provide leadership to global counterparts on evaluation and development of global marketing strategies to support company’s long term growth strategies
  • Develop and optimize marketing investment strategies (online and stores)
  • Research new technologies (mobile; virtual communities) & make recommendations on appropriateness into marketing strategy. Develop & lead integration strategy where appropriate
  • Develop strategy for Customer and User experience on site and in store
  • Engage the organization in managing customer relationships to drive revenue through all channels
  • In partnership with the cross functional business leaders (Merchandising, Ecommerce, Brand Marketing, Social Media, Store Operations, Consumer Support, Business Process and Business Intelligence) to drive accountability through cross company data and metrics
  • Partner closely with the Merchandising and Planning organization to realize what investments are being made and create a communication strategy so that the total global MK organization and customers clearly understand the story and must haves are for each collection/season
  • Partner closely with the Brand, Wholesale, Retail and Online Marketing, the Fashion Office and Social Media teams to ensure that the brand communication strategy aligns with the investments that are being made. Measure the success through defined metrics and identify opportunities to increase customer engagement so that the Company can achieves its goals
  • 10+ year’s experience in direct-to-consumer marketing and analytics
  • Ability to influence cross functional partners
  • Ability to grow and manage a team
21

AVP, Institutional Channel Marketing Resume Examples & Samples

  • Institutional channel knowledge and marketing strategy leading to superior quality timelines and consistency of marketing material, thought leadership pieces, and brand awareness
  • Managing day-to-day aspects of initiated content workflow, objectives and results
  • Relationship management with internal and any relevant external stakeholders
  • Work with Institutional Sales and product teams to become a leading provider of intellectual content, leveraging and customizing white papers, research pieces, and webcasts to build awareness of Invesco as a major institutional asset manager. Work closely with PR to leverage appropriate placement of materials and thought leadership pieces
  • Actively contributing to marketing strategy development for the institutional channel within a cross-functional team with key decision-makers and business leaders
  • Build and maintain an expert level of knowledge on Institutional Channel, DB / DC categories and industry with a deep understanding of our customers, allowing us to successfully convey market positioning, targeted messaging and features and benefits to colleagues and external audiences
  • Undergraduate degree in marketing or business; related discipline will be considered if candidate has significant relevant experience
  • 6 years’ experience in the financial services or investment industry; institutional asset management experience strongly preferred, preferably in marketing department
  • 5 years of Marketing experience required
  • CFA preferred
  • CSC required
  • Proven ability to influence others in a collaborative environment
  • High proficiency in MS Excel, MS Word and MS PowerPoint
  • Strong understanding of how to create successful creative briefs and communication plans
  • Ability to actively monitor the competitor landscape within both the financial services sector and creative industry
  • An understanding of the institutional sales process and the linkages between institutional sales professionals, institutional plan sponsors, and the asset management consultant community Deep understanding of investment management and the trends shaping the institutional business
  • Familiarity with the processes supporting the development, production and implementation of Marketing programs and collateral print materials
  • Excellent communication, research, problem solving, negotiation and presentation skills
  • Ability to think critically
  • Strong knowledge of brand guidelines
  • Ability to continually improve, evolve and promote marketing best practices for creative development within all mediums
  • Ability to provide creative direction when required
  • Proven ability to collaborate and manage relationships with internal and external partners
  • Must be able to understand marketing strategy as well as copy/design integration, and how to organize information effectively
  • Understanding of Invesco’s product, services, policies and procedures
  • Exceptional problem solving and interpersonal skills
22

Assistant Manager Omni Channel Marketing Resume Examples & Samples

  • Execute the WE omni-channel calendar at Cluster level with a focus on Wholesale & Own Retail (including Franchise) focusing on all aspects of activation; in store / out of store
  • Support Account Marketing Plans for key w/s accounts in country ex EKA; support presentation for /with Sales Teams
  • Assist in implement the CTC distribution platform finalizing the key destination doors sell-in packages (RSM, POS, staff trainings, sell-out tools…)
  • Ensure perfect execution at POS (space planning, merchandising, POS ordering, VM planning…) depending from feedback from WE
  • Support briefing of agencies to execute the RSM projects and POS campaigns
  • Assist in gathering feedback to WE Channel Activation on performance of concepts and on toolbox readiness
  • Establish strong, sustainable relationships with key external agency contacts
  • Experience in brand marketing and/or sales (preferably in wholesale and in the sporting goods industry)
  • Project management experience
  • University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
  • 2+ years of sales and/or marketing experience
23

Intern, Omni-channel Marketing Resume Examples & Samples

  • Assist in the planning of the seasonal Tradeshow/Sell In
  • Support information flow, so that internal systems are ready for order collection
  • Liaise with vendors and suppliers
  • Generate product catalogs (e-Catalog and printed)
  • Sample management – ensure that samples are ready for Tradeshow/Sell In (Unpacked, check in system, tagged, categorised)
  • Coordinate set up and tear down of Tradeshow/Sell In with vendors and various departments
  • Merchandise samples in meeting rooms
  • Facilitate planning and executing opening presentation day
  • Ad hoc reporting to support, direct and ensure transparency of all agreed targets and KPI’s
24

Consumer Channel Marketing Resume Examples & Samples

  • Deliver top quality insights through, data analysis that identifies onboarding opportunities
  • Recommend improvements for policy and systems tools supporting channel marketing
  • Work cross-functionally to develop and execute aligned programs
  • Support the development and drive execution of Bell Mobility’s onboarding strategy
  • Manage end to end process for Service Agreement elements, including understanding legislated requirements, opportunities to improve customer experience and/or channel impacts, engage stakeholders and manage cross functional channel readiness, manage and coordinate IT requirements and deliverables
25

Manager Omni Channel Marketing Brand Adidas Resume Examples & Samples

  • Execute the Market Omni-Channel calendar with a focus on Wholesale and Own Retail (including Franchise, if applicable)
  • Provide input into creation of Market Brand Plan and MWB, Omni Channel Activation Calendar
  • Monitor performance
  • Provide feedback to the Market Wholesale, Retail and eComm teams releated to toolbox readiness and the performance of concepts
  • Significant knowledge of the full marketing mix (advertising, events, sponsorship, retail) with a major brand or retailer (sporting goods industry preferred)
  • Marketing Budget Management
  • Advanced User of MS Office suite of products
  • Outlook: basic
  • Word: basic
  • PowerPoint: advanced
  • English: basic
  • Local language: Fluent
26

Channel Marketing Associate Resume Examples & Samples

  • Ensure timely execution of run-rate communications, including emails, presentations and digital communications
  • Establish relationships with external clients with the goal of aligning marketing efforts to coincide with partner themes and objectives
  • Track and analyze campaign metrics to ensure best practices are in place to ensure goals and objectives are achieved
  • Provide writing and editing support for promotional marketing materials and website content
  • Supervise key partner projects such as product approval guides and literature approvals
  • Efficient time management, ability to work on a team and independently
  • 1+ years of marketing communications experience within financial services
  • Project management with proven ability to execute tasks independently
  • Learning agile, able to adapt quickly and appropriately in accordance with the constant evolution of the company and industry
  • Responsive to client needs
  • Collaborative, energized by the open exchange of ideas
  • Strong attention to detail; accurate
27

Manager, Channel Marketing Resume Examples & Samples

  • Lead the development of marketing plans for assigned institutional firms in collaboration with the National Account Executive
  • Collaborate with marketing and sales associates to develop marketing strategies (determine objectives, strategy, initiatives, and measurement) and obtain buy in from external distribution channel partners
  • Collaborate with marketing and distribution associates to implement and execute on planned marketing campaigns, initiatives, and programs
  • Partner with Distribution Operations and Communications team to develop or enhance processes to ensure proper marketing messages and materials are communicated to institutional firms and relevant for all channels
  • Assist Director, Institutional Marketing in all marketing, promotional and communication strategies
  • Conduct research with Institutional channels to identify additional marketing opportunities
  • Establish metrics, measure results and make recommendations to institutional channel specific marketing initiatives/programs
  • Collaborate with other Marketing associates to leverage existing marketing plans and materials as well as packaging them for their channels
  • Develop Institutional channel specific marketing materials, if required
  • 5 or more years of marketing experience working in or with Financial Services products and distribution
  • Excellent relationship management skills
  • Ability to sell proposed recommendations to senior marketing and sales associates
  • Experience conducting research and analyzing results to make business recommendations
  • Collaborator that can work across organizations to make marketing campaigns more effective
28

Channel Marketing Group Manager Resume Examples & Samples

  • 10+ years of progressive experience; Bachelor’s degree required
  • Franchise thinker, takes accountability, is decisive
  • Demonstrated ability to synthesize, prioritize and drive results with a strong sense of urgency
  • Demonstrates a deep understanding of the changing economics and operational capabilities of the Cards business coupled with knowledge of broader consumer financial business models
  • Unique customer focus. Strong record of achievement in applying a customer mindset to shape solutions and approaches and to realize marketplace potential/achieve financial goals
  • Strategic and critical thinker
  • Data-oriented, financial acumen with a business manager mindset
  • Outstanding people leadership skills, able to envision a different future and motivate and inspire others to create that future
  • Long-term vision and leadership stamina to maintain course within constantly changing environment
  • Pragmatic problem-solver, forward thinker with independence of thought
  • Self-motivated with a passion to transform the Cards business
  • Able to create support and buy-in across a wide range of stakeholders; create a strong network of relationships among peers, internal partners, external constituencies, decision makers and stakeholders
  • Promotes a culture of collaboration and teamwork across organizational boundaries; willing to break down functional silos to optimize business results and encourage the overall growth of the Citi Cards
  • Accomplished change leader, demonstrates a flexible approach and resilience to setbacks; able to drive operating and culture change
29

Associate VP, Channel Marketing Resume Examples & Samples

  • Bachelor’s Degree from an accredited college or university; Masters/MBA preferred
  • A minimum of 15 years of progressively responsible product marketing experience, with a demonstrated record of success and effective performance
  • Brand marketing - broad/deep expertise and experience across the entire Marketing mix: insights, innovation/product development, pricing and promotion
  • Model key competencies of thinking strategically, influencing with impact, understanding the business, focusing on the customer and driving for results
  • Experience or demonstrated ability to work effectively in a team based environment within a heavily-matrixed organization
  • Strategic agility – a creative problem solver, able to distill large amounts of information into actionable strategies, solid program execution skills
  • Food Services, Facility Services, Healthcare experience desirable
  • Supervisory experience – ability to manage and develop direct reports
  • Ability to work and navigate within a high matrix management organizational culture
  • Demonstrated leadership success and high degree of credibility in communicating effectively and negotiating with internal audiences, including strong presentation skill
  • Ability to think creatively and strategically, yet willing to "roll up your sleeves" and manage the details of a communications project execution with the team
  • Financial acumen, creative problem solving and customer savvy
  • A passion for keeping up to date with practices and standards in brand management and solution commercialization
  • Dynamic communicator and presenter with strong executive presence
30

Head of Channel Marketing Resume Examples & Samples

  • Channel Strategy
  • 8+ years strong, classic product/brand Channel Marketing background including field team management, POP creation and distribution across multiple countries
  • Establish relationships with retailers and distributors
  • Established relationships with Trade Marketing agencies, Field team agencies
  • Experience leading the Marketing function including specific experience in across both online and retail channels
  • Proven abilities and desires to help build a Marketing infrastructure, including processes, methodologies and tools required to drive Marketing effectiveness
  • Proven ability to work with EMEA Marketing functions and countries
  • Experience with working with global brands
  • Demonstrated experience in team management
  • Sound understanding of and experience working in Consumer Electronics and /or Sporting businesses
  • Strong commercial acumen and strong focus on measurable activities
  • Excellent relationship building skills
  • Marketing plan development, management and planning skills
  • Strong retail background
  • Good financial analysis skills
  • Ability to work autonomously
  • Ability to partner effectively, collaborate and influence across an organization
  • Detail-oriented, comfort working in a fast paced enviroment
31

Manager of Channel Marketing Resume Examples & Samples

  • Build strategic marketing plans in collaboration with account marketing leads
  • Drive brand equity at an account level
  • Partner closely with sales on strategic business development
  • Work closely with all functional marketing groups in addressing all account marketing needs
  • Assess distribution needs in marketing assets and share with internal group
  • Work closely with product groups to provide feedback on future needs, trends and overall performance of assortments
  • Work with retail marketing to address in store needs around fixtures, POS and branding opportunities
  • Address digital asset needs for on-line, social and video
  • Build, manage and strategize on the marketing allowance at account level. (coop, development funds or any incremental investments
  • Develop maintain strong relationship with sales, accounts and functional groups
  • Work closely project management on deliveries, timelines and due dates
  • Build creative briefs around channel needs
  • 5-10 years of traffic experience either within a large consumer based company preferably in the sporting good business
  • Experience in retail marketing
  • Strategic thought process
  • Presentation and public speaking skills
  • Excellent Knowledge of MS Office, knowledge of Adobe Suite Programs
  • Ability to build and manage budgets
  • Success working with various teams to complete each project
  • Manage and gain respect from team members
  • Thrive in a fast paced, high energy environment
  • Superb organizational and communication skills
  • A positive, can-do, customer service attitude
  • A strong work ethic, high personal values and standards
32

Specialist, Channel Marketing & Campaigns Resume Examples & Samples

  • Define, develop, and execute strategies to accelerate wireless in direct channels
  • Lead cross-functional groups including vendors, project teams, and marketing, to develop and execute direct channel strategies end to end
  • Analyze internal reports and customer data to identify challenges and new opportunities
  • Identify and define improvement strategies enabling new opportunities to drive wireless acquisition through direct channels (E-chat, Web and Call Center)
  • Manage external vendor performance
  • Define measures of success and acquisition/sales targets by channel and product and track results accordingly, altering approach as needed
  • Create compelling and strategic channel marketing presentations to drive buy in and alignment across business units, stakeholders and executives
  • Strong analytical skills in order to be able to interpret data and generate insight and action
  • Experience and understanding of call center metrics and key performance indicators
33

Team Lead, SMB Channel Marketing Resume Examples & Samples

  • Manage and grow a team of Channel Marketing Managers that build and execute the channel marketing strategy to grow ad solutions or segments of SMBs. Key channels include email, onsite, FB Ads, SEM and others
  • Connect the dots between multiple advertiser-facing communication initiatives to create globally optimized, cohesive lifecycle marketing programs
  • Build strong and effective relationships with cross-functional teams, including analytics, creative and product, and multiple internal stakeholders
  • Develop a world-class channel marketing platform. Continually improve the team’s channel marketing toolkit through proactive identification of and execution against process and infrastructure improvement projects
  • Drive team reporting and measurement. Understand drivers of response and value. Communicate results to key stakeholders in order to scale successes and surface areas of collaboration
  • Ruthlessly prioritize across initiatives and stakeholders to ensure that team is delivering the most impact
34

Search Engine & Paid Channel Marketing Associate Resume Examples & Samples

  • Delivery of NB.com sales and traffic objective
  • PPC/SEM support including: competitive analysis, keyword research, campaign planning, implementation, bid management and daily execution. Ensure campaigns are set up with complete accuracy and attention to detail
  • Paid search management, including: ad copy testing, keyword expansion, campaign performance tracking , reporting, testing and analysis
  • Administrative support for the Digital Acquisition team, including but not limited to: updating Marketing Calendars, entering and monitoring support tickets for assets, and contributing to regular reporting and analysis of results
  • Maintain excellent attendance record and arrive in timely manner to promote proper team attendance
  • Assist in other duties as needed to accommodate a growing marketing portfolio
  • Minimum 4-6 years working in digital marketing capacity
  • Minimum 2-4 years of experience in ROI driven strategies and techniques
  • Proven success in managing Paid Digital budgets
  • Proven ability to drive qualified traffic to e-commerce/brand sites
  • Advanced Microsoft Excel knowledge, including the ability to work with large data sets
  • Advanced expertise using website analytics tools, (i.e. Omniture, Google Analytics, etc)
  • Experience with Affiliate Marketing is desired, but not required
  • Excellent troubleshooting skills
  • Solid quantitative/analytical skills and strong attention to detail
  • Comfortable delivering recommendations to all management levels
  • Team player with the proven ability to work in a fast paced environment
  • Self-motivated, able to work independently with minimal supervision
35

Channel Marketing / Management Specialist Resume Examples & Samples

  • Provide project management, outreach and implementation support for one of the nation’s premier energy efficiency and environmental programs
  • Contribute to development of program design strategies and implementation plans, develop and execute marketing strategies
  • Build and maintain client and stakeholder relationships with key organizations, specifically in the retail sector
  • Oversee the development of program documents, maintenance of databases, contract activities and deliverables
  • Track budgets and project schedules
  • Coordinate with a team of industry experts
  • Assist in team management
  • A bachelor’s degree; 5+ years experience working with clients and managing projects in customer facing roles within a field sales or marketing organization
  • Experience working at or with a mass or specialty retailer
  • Experience with client management and outreach, including partnership development in a changing environment
  • Outstanding skills in the following areas: organization, financial and time management, analysis, collaboration, written and verbal communications, as well as exceptional interpersonal skills
  • This role demands strong critical thinking, problem-solving skills and an execution-minded mentality
  • Strong knowledge of retail environment and development of Channel Management programs
  • Understanding of retail operations and dynamics
  • The ability to “sell” retailer stakeholders on the benefits or value of marketing and merchandising solutions. Specifically, the ability to influence everyone from manufacturers to the retail buyer/merchant
  • Experience with tools and techniques to merchandise and market categories and products at retail
  • Experience and skills in preparing for, participating in, and leading the selling process to retailers, as needed
  • Experience at a manufacturer organization, including experience with in-store promotions and signage
  • Experience working with the cross functional teams to develop product, merchandising, and promotion strategies
  • Strong at building relationships across diverse sets of stakeholders, and possess exceptionally good listening, influencing and selling skills
  • Successful candidates will have demonstrated results in large, complex, matrix organizations where they had to use influence skills to drive results
36

Channel Marketing Director Resume Examples & Samples

  • Manage a team of Channel Marketers that support retail accounts, .com sites and e-tailers. Working with our retail partners, Sales Account executives, and Category Marketing Teams to maximize our sales and service performance. Launch all new products within the Microsoft Ecosystem and deliver a core set of prioritized programs designed for our retailers that drive growth
  • Deliver on all ROI and profit responsibilities, ensuring robust business case planning and post mortem analysis with each program delivered
  • Digital Transformation - As mobile and Omni is the growth vehicle match the unprecedented growth from these forms of purchase and experience to revolutionize how customers shop and buy at our retailers
  • Visually enable the look and feel of our products and services with a one store mentality, in a mobile first environment we are looking for expertise and thinking that goes beyond in store visual display
  • Leverage the Channel Marketing organization to bring programs to life in the areas of education, labor, visual, digital, CRM and Social mediums
  • Work with the sales and category teams to ensure differentiated plans are built to match the retailer’s capabilities and harness key promotional beats to exceed all budget and forecast objectives
  • Knowledge of Retail, developing and implementing programs, executor of programs that entice customers to buy
  • Experience leading a team that collaborates across many functions to get desired outcomes
  • The candidate must be comfortable working with organizations to bring required plans together to create an end-to-end partner experience
  • 15+ years of marketing industry experience preferably in the retail space with a deep understanding of Microsoft’s technology, and a proven track record of working in and/or with other functions
  • Ability to synthesize complex business issues apply that knowledge at solving problems and executing action plans
  • Desire and ability to understand and relate product technology, strategy and direction
  • Must have positive attitude and high energy and possess a strong work ethic and a high level of self-accountability
37

Director Partner / Channel Marketing Resume Examples & Samples

  • Manage a team of Channel Marketers and Support teams working with our retail partners to maximize our sales and service performance. Launch all new products within the Microsoft Ecosystem and deliver a core set of prioritized programs designed for our retailers
  • Collaboration - Working with World Wide Retail Channel Management, clearly define go to market strategies to have the best outcome for both Microsoft and our retailers
  • Labor - Manage labor across all of our products and services at our retailers are generating the most valuable ROI as you manage our first party and first party labor force
  • Evangelize and Educate the Microsoft Ecosystem through best in class proficiency and adoption to all Retail Pro’s and search engines with the knowledge our customers crave. Drive the readiness required with our retailers, first party and third party labor force
  • Demo Experience is vitally important online or in store, work with engineering to ensure all of our retailers are set up with the best solution to ensure our products and services can be demonstrated
  • Evolve best practice methods for partner management, serving as a role model by demonstrating vision, leadership, integrity and superior business and personal ethics
  • Knowledge of Retail, managing first party and third party labor, developing, implementing product launch plans and digital experience
  • Experience leading large teams that collaborate cross functionally to get desired outcomes
  • Excellent written and oral communication skills, ability to be a great listener. Strong, demonstrated, presentation skills to groups of all sizes and levels and a successful track record of sales and negotiation skills, including advanced sales knowledge
  • 15+ years of marketing industry experience with a deep understanding of Microsoft’s technology, and a proven track record of working in and/or with other functions
  • Highly values diversity of experience, views, backgrounds and orientation in a group-team setting
  • Methodical approach with organizational skills to manage parallel project opportunities concurrently
  • Able to demonstrate a high level of integrity, and a desire for high quality
  • Four-year college degree, MBA a plus
38

Director Partner / Channel Marketing Resume Examples & Samples

  • 1) Essential Experience
  • 2) Technical/Functional Skills
  • 3 Qualifications
39

Team Lead, SMB Channel Marketing Resume Examples & Samples

  • Develop a world-class channel marketing platform
  • Continually improve the team’s channel marketing toolkit through proactive identification of and execution against process and infrastructure improvement projects
  • Drive team reporting and measurement
  • Understand drivers of response and value
  • Communicate results to key stakeholders in order to scale successes and surface areas of collaboration
40

Director Partner / Channel Marketing WPG Resume Examples & Samples

  • Lead a very motivated, strong team with deep marketing expertise
  • Modern Partner Led Marketing Strategy and Cross Company Integration: Drive the team strategy and integrate partner led customer marketing throughout the broader modern Microsoft marketing motions to deliver partners continuous customer engagements through new marketing tools (IE: marketing automation, etc.) and deliver them through a simple, seamless online partner experience
  • Unified framework: Deliver a framework that is scalable, repeatable & simplified. Ensure subsidiaries and other stakeholders are aligned so they become a true extension of the team strategy
  • Develop innovative, programmatic Go-to-Market ISV programs that leverage the latest marketing approaches (including social media, search, online, etc.) and leverage both Microsoft and 3rd party marketplaces
  • Partner Opportunity/Referral Management: Business ownership of defining and executing with engineering teams and segment stakeholders in implementing a new modern approach in how we provide a holistic Partner Opportunity Mgmt strategy to deliver a front end that drives a common partner opportunity management experience
  • Obtain a deep understanding & become a SME on Partner needs and how we help them GTM. Identify top digital marketing & marketplace offerings that will drive the best results and quickly getting them into market while continually refining and optimizing offerings/programs with agility
  • Continually analyze and track program success. Implement metrics to demonstrate ROI against investments
  • Lead across internal boundaries across multiple BG’s, Segments and field to drive synergy and surface integration across worldwide GTM programs
  • Connect outbound and inbound marketing opportunities (i.e. web, retail, etc) thru programs to integrate partner within the broader Microsoft marketing engine
  • 10+ years of B2B marketing and creating & landing digital marketing programs at scale
  • Innovative & Impactful Partner Marketing: Have a strong understanding of cutting edge online & social marketing techniques and apply them to partner needs. Generate fresh ideas for partner led marketing offerings and continue to develop new approaches
  • Sound business acumen skills; thrive in a fast-paced, dynamic work environment. Understanding of business priorities and how modern marketing delivers business results
  • Broad-based business and technology expertise with consulting, sales or business development experience with a track record of driving and delivering results
  • Must be comfortable with complexity, and thinking on multiple levels of abstraction; demonstrates use of critical thinking techniques
  • Operational discipline - very strong in planning, operations through taking an agile project management approach
  • Analytical: Strong ability to wrangle with the flow of data and the ability to look beyond just the numbers to see the underlying patterns and trends so it’s delivering data driven insights that are actionable for the business to move forward
  • Systems & Design Mindset: Understanding of user experience to deliver a great partner experience and ability to know how to leverage different marketing systems in a mashable way through widgets, API’s, etc. If you can whip up a quick script yourself, more power to you
  • Strong knowledge of Microsoft cloud technology and marketplaces
  • Strong Partner & Customer Focus - - High energy, enthusiasm, and passion for the business
  • A sense of humor and grace under pressure
41

Senior Manager, Channel Marketing Resume Examples & Samples

  • Drive Consumer segment performance metrics in retail: port ratio, AGA and postpaid nets
  • Sales minded and has experience in analysing data to build recommendations to improve sales trajectories
  • Flawless and timely execution of new products, services and offers in all retail channels
  • Extend marketing messaging priorities into Source and National Retail banners
  • Work cross-functionally with campaign, retail channels, product, pricing, marketing communications, channel and IT to develop and execute marketing programs end-to-end
  • Define, develop, and execute targeted retail programs to accelerate wireless
  • Summarize various campaign priorities and products into a concise and visually appealing presentation for retail channels
42

Cards Id-channel Marketing Resume Examples & Samples

  • Receive, prepare, produce quality reports such as EMRs, MBRs, dashboards, trackers, P&L etc
  • Assist in preparation of insightful, high quality Senior Management presentations
  • Support ad hoc requests from the Business and Senior Management
  • Partner with business teams (onshore/ local) to understand and deliver on various requests
  • Maintain calendar of deliverables
  • Experience in banking industry preferred
  • Strong team/ people management skills
  • Excellent communication and partnering skills
  • Demonstrate leadership and organizational capabilities
  • Ability to multi-task and work autonomously within team environment
  • Adaptable to change and ambiguity in the work environment
  • Strong knowledge of Excel and PowerPoint (i.e. use of pivot tables, macros, arrays, etc)
  • Knowledge of Essbase would be an added advantage
43

Director Wholesale & Omni-channel Marketing Resume Examples & Samples

  • Responsible for creating a network of wholesale (Trade Marketing) across WE that proactively shares best practice (including efficiencies) and a process that embeds this
  • Ensure Marketing Manager Wholesale creates and drives compliance to a set of cross category milestones for the delivery of the sell in/out retail toolkits relating to Level 1 and 2 seasonal campaigns developed and delivered by the BU’s to the Cluster W/S trade marketing team, EKA activation teams and OR marketing
  • Ensure Marketing Manager Wholesale creates and drives compliance to a set of cross category milestones for the delivery of pre- implementation plans and post reports for Level 1 campaigns by the Clusters, OR marketing, eCom and EKA’s to the BU’s. Ensure Marketing Manager Wholesale sets up and maintains a common workspace for these implementation plans and reports to enable visibility to foster best practice and learning
  • Capture WE’s Omni channel requirements for sell in /out retail tools to be fulfilled within the context of the BU seasonal campaigns and input this as an overall seasonal brief to Global CTC
  • Capture WE Omni channel feedback on the hits/misses of the retail sell in /out toolkits for Level 1 and 2 campaigns delivered by the BU’s and debrief Global CTC in order to inform the next overall seasonal brief
  • Be the WE key contact for global cross-category retail toolkits to deliver OTIF to the Clusters and ensure plans are developed and reported upon (e.g. staff training, staff advocacy, women’s? org structure for women’s?)
  • Accountable for taking additional cross-category Country Trade Marketing briefs into Global for approval and for ensuring that these are created /executed in line with brand guidelines
  • Develop a ‘quality classification’ overall / by category for the key doors across WE using a harmonised definition in order to guide future investment decisions (e.g. POS, VM, RSM), and update this information seasonally
  • Ensure Marketing Manager Wholesale owns the One Door Database (ODDB)
  • Knowledge of the sporting goods industry with brand marketing especially trade marketing and sales experience
  • Good understanding of wholesale channel landscape across key markets in WE and its dynamic nature re: digital wholesale
  • Good capacity of working in a complex matrix environment
  • Persuasive communicator – written and verbal (strong interpersonal skills)
  • Good organization skills and project management experience
  • IT Skills – competent in Outlook, Word, Excel and PowerPoint
  • Experience in both market and above market organization is an added benefit
  • University degree in Business, or equivalent professional experience
  • 7 years+ of experience of working in an external facing environment in the sporting goods industry
  • Fluent in Business English – additional language preferable but not mandatory
  • 4 years+ experience of people management
44

Senior Manager, Channel Marketing Resume Examples & Samples

  • Working closely with the Senior Manager of Global Channel Sales, develop a marketing strategy to promote and sell both existing and new solutions through IBM’s partner channel and related routes to market. Maintain responsibility for marketing and launch plans, sales tools, pricing, and partner enablement
  • Work closely with internal TWC departments, including product management, engineering, marketing and sales to ensure achievement of revenue targets through effective launch programs, sales enablement and optimal pricing strategies
  • Collaborate with Global Channel Sales to develop and execute sales tools that allow a global partner network to compete in key vertical industries, including, but not limited to media, aviation, energy & utilities, retail, insurance, ground transportation and government. Ensure key representatives are certified on and can sell the value of Weather products
  • Ensure customer requirements that are fed from partner sales teams are effectively translated to product enhancements, extensions and new product development
  • Understand the competitive landscape and ensure TWC’s products can compete in the global market
  • Working closely with product management and partner product teams, oversee market research and analyses of relevant market segments to ensure product strategies align with customer and market needs
  • Leverage co-marketing dollars and activities to increase visibility of partnerships, while promoting The Weather Company’s product capability and brand message
  • A minimum of 7 years’ experience in channel and/or industry marketing
  • Experience developing and working closely with strategic alliances or channel partners
  • Demonstrated understanding of revenue drivers, pricing strategy, margin analysis and competitive positioning
  • Experience managing people
45

Channel Marketing Associate Resume Examples & Samples

  • At least five years of experience in working within the intermediary/retail distribution channel
  • Ability to interpret sales goals into channel level marketing campaigns
  • Project management skills and experience in executing on initiatives
  • Works well with cross functional teams including sales, Investment Teams, Product Development, Compliance, Design and other areas of MSIM Marketing as well as Corporate Marketing
46

Specialist, Channel Marketing Resume Examples & Samples

  • Alignment of communication across segments (care, loyalty and retention, retail)
  • Clear, consistent and regular communication of top churn focus areas on both a quarterly and weekly basis that align with our corporate strategic focus
  • Internal Marketing/Communication skills
  • Brand understanding of Bell and Virgin – know what each brand represents in the telecommunications marketplace and what our value propositions are
  • High level competitive knowledge of all premium Bell competitors as well as value brand Virgin competitors
  • Top notch PowerPoint presentation skills
  • Great visual story teller – worthy of the C-Level boardroom
  • Great “less is more” information presentation skills
  • Excel skills – able to create reports, analyze raw data in an easy and consumable format for your stakeholders
  • Able to work cross-functionally across multiple vertical business units inside and outside of loyalty and retention, and across multiple management tiers
  • Ability to turn complex information into easy and informative, often with short turn-around-times
  • Self motivated, self aware, self directed; yet able to take direction
  • Flexible, nimble and accurate
  • Education in marketing, communications or business
  • Able to travel to destinations near and far within Canada and over seas
47

Manager, Omni-channel Marketing Resume Examples & Samples

  • Degree in Business/Marketing Management
  • At least 5 years of marketing management experience with a recognized top tier brand, with at least 3 years in product management
  • Exposure to other marketing disciplines preferable, e.g. merchandising, brand communication, or sales experience
  • Must have the ability to influence others within an organization
  • Willing and able to travel on a regular basis
  • IT Skills: Outlook, Excel and Word: Basic; PowerPoint: advanced
48

Channel Marketing Associate, SMB Resume Examples & Samples

  • BA/BS degree in economics, mathematics, statistics, engineering, computer science or other quantitative field preferred
  • Advanced degrees in Mathematics, Statistics, Integrated Marketing or similar preferred
  • 1+ year experience with databases and extracting data for analysis required (i.e. experience with SQL, STATA or similar data tools)
  • Experience with Salesforce or other CRM platforms and marketing automation platforms is a plus
  • CSS and HTML preferred
  • 1+ years of direct channel marketing experience required
  • 2+ years of total experience with track record of increasing responsibility
  • Fast Learner – works well in a fast-paced, ever-changing environment, achieves power user-status on multiple tools quickly and team player with a sense of humor
49

Channel Marketing & Enablement Specialist Resume Examples & Samples

  • Strong ability to communicate and collaborate across functions and geographies
  • Very good communications skills (written, spoken)
  • Strong ability to adapt in new environments
  • Strong ability to take on new challenges
  • Ability to synthesize channel strategy and translate into an enablement, sponsorship or event plan
  • Solid analytic skills to determine success and make recommendations
  • Digital skills / social / mobile applications skills
  • Organizations skills and pays attention to details
  • 3-5 marketing operations experience
50

Channel Marketing Resume Examples & Samples

  • Liaise closely with APAC institutional/iShares marketing team to implement global/regional initiatives in local markets
  • Drive marketing initiatives, including developing marketing materials and implementing marketing programs, to facilitate long-term growth of ICB business in local markets
  • Primarily client types supported include pensions, consultants, financial institutions, Sovereign Wealth Funds, asset managers and central banks
  • Ensure alignment of business and marketing priorities, messaging and related marketing strategy and activity, prioritizing measurement, effectiveness and efficiency of spend
  • Partner with cross functional teams including marketing, sales, strategy, product, compliance and legal while coordinating with external partner agencies in developing messaging, positioning, documents, and events in line with institutional and firm messaging guidelines
  • Leverage BlackRock global thought leadership pieces to produce content for local market and manage publication process to distribute BlackRock insightful views to clients on regular basis
  • Work closely with Corporate Communication partners to enrich brand profile and build our thought leadership for institutional business
  • Perform project management and program effectiveness tracking and analysis for marketing projects
  • Collaborate with retail channel marketers to create and execute marketing initiatives for iShares business in local markets
  • At least 2-year related experiences and 5 years of work experience Understanding of the needs and issues facing institutional and ETF investors
  • With strong product/investment knowledge and capable to utilize market and/or customer research to develop marketing communication plans
  • Strong product/investment knowledge and capable to utilize market and/or customer research to develop marketing communication plans
  • Financial, News, or Mass Communication related academic background
  • Security or mutual fund related certifications is plus
  • Ability to establish clear priorities for achieving goals
  • Self-motivated, results driven with excellent attention to detail
  • Proven ability to work in a team environment and to manage multiple, competing priorities simultaneously
  • Ability to work effectively in a team environment – adaptable, reliable with a strong ‘can do attitude&#8217
  • Able to operate in a fast-paced environment with flexibility in regards to changes in strategy and project plans
  • Project management skills, including an ability to move projects forward in a complex environment
  • Self-starter, excellent work ethic, positive, energetic attitude
  • Strong creative skills, including the ability to generate new ideas
  • Passion for doing great work and delivering the unexpected
  • Languages skills: English, Mandarin
  • Strong Chinese writing skills
  • BA / BS required and Master degree preferred
51

Channel Marketing Associate Resume Examples & Samples

  • 2+ years of related work experience in the industry
  • Bachelor's Degree with emphasis in Marketing, Finance, or equivalent experience
  • NASD series 7 license required or must be obtained
52

X Channel Marketing & Branding Specialist Resume Examples & Samples

  • Bachelor’s Degree required with an emphasis in Marketing or a business related field. Financial Services experience preferred
  • Licenses/Certifications Required interest in obtaining FINRA Series 7 license within the first year of employment preferred
  • Minimum 5 years professional marketing, communications and/or sales experience
  • In-depth knowledge of investment/financial planning concepts and trends affecting the financial services industry
  • Demonstrated success in executing B2B marketing campaigns
  • Expertise in lead generation, sales, project management, market research and digital marketing best practices
  • Strong attention to detail and proven time management skills required
  • Proven ability to communicate and present to any audience, including C-level executives
  • Exceptional organizational leadership skills required
  • Outstanding interpersonal skills with a strong presence and the ability to interact across different levels of the organization and with external clients
  • Must have the ability to work effectively independently, as well as in a team environment
  • Must have strong computer skills, including intermediate-to-expert proficiency in Excel and other MS Office applications
53

Associate Channel Manager Wholesale Channel Marketing Resume Examples & Samples

  • Demonstrate appropriate level of competency in: Drive Continuous Improvement, Set High Standards of Performance, Leadership, Teamwork, Communication, Business Acumen, Management of Self, Management/Development of Others, Focus on the End Customer, and Build Trust
  • Previous P&L responsibility
  • 5 years prior experience in Sales, Marketing, Channel Management, and/or Product Development required
  • Bachelor’s Degree in Marketing or related field required
54

Director of Channel Marketing Resume Examples & Samples

  • 12 years of relevant experience and a Bachelor’s degree or
  • 7 years of relevant experience and a PhD or
  • 10+ years of channel marketing experience required
  • 5+ years of experience managing and driving demand with and through partners
  • Strong understanding of marketing planning and program development/execution
  • Detail-oriented, with ability to manage multiple projects and vendors
  • Independence, with flexibility to work in fast-paced, “start-up” environment
  • Computing skills in Microsoft Word, Excel, and PowerPoint
  • Hands on experience with salesforce.com
55

Director, Channel Marketing Resume Examples & Samples

  • Excellent analytical (qualitative & quantitative) and financial modelling skills, ideally gained at a Management/Strategy firm or equivalent
  • Experience managing channel strategy, including ecommerce store and third party retail partners
  • Experience managing complex discounting decisions and strategy
  • Experience working across functions to deliver customer/prospect/client facing solutions
  • Able to prioritize requests based on business objectives and timing for key decision making or events
  • Strong communication and presentation skills, getting stakeholder buy-in, presenting proposals to senior management
  • Experience with extending an existing or new product or service offering to the online channel
  • Bachelors degree required. MBA preferred
  • 5 years experience developing or managing Ecommerce channel with a demonstrated record of delivering revenue growth
  • 5 years delivering high impact pricing/promotions strategies, programs, execution, analysis or consultancy
  • 5 years digital marketing, online product development/management, sales or new bus development experience
  • 3 years team management and vendor management experience
  • Prior experience managing budgets, P&L and developing strategy
56

Channel Marketing Analyst Resume Examples & Samples

  • Execute a segment-based multi-channel retention marketing strategy
  • Identify and analyze opportunities for improvement in member experience/ member serving process
  • Own progress toward defined, program-specific success metrics for total service consumption, working with manager to course correct strategies as necessary
  • Execute outbound communications (primarily email) to executives who subscribe to the services of specific programs. The communications are designed to promote aspects of the service and encourage consumption in order for our clients to secure value from the service. Specific activities include
  • Work with Product Marketing and Leadership council product leaders to develop and maintain an editorial calendar to effectively convey key program messages
  • Creating campaigns and collateral to enhance current service consumption
  • Measuring and monitoring performance and course correcting as needed
  • Ability to influence and partner with internal business partners on strategic products objectives and challenges; Energy and positive attitude to work with varying stakeholders and get them through to the “final mile” of action and outcomes; Persistent and relationship-focused
  • Able to influence and advise internal partners on marketing strategy and direction
  • Strong business knowledge to understand and interpret senior-executive challenges
  • Ability to learn substance of research quickly; ability to graphically depict key insights; Synthesizes competitive information on an ongoing basis to inform marketing strategy
  • Proficient in Eloqua, Salesforce.com, Business Objects, and Google Analytics and able to present data clearly to inform decisions
  • Excellent organization, multitasking and prioritization skills
57

Channel Marketing Analyst Resume Examples & Samples

  • Work with a team to record, validate, and process high volume of claims made by customers for marketing program discounts
  • Assist with the management of rebate program tracking in using Oracle Channel Revenue Management
  • Prepare recurring and ad-hoc management reports, and assist with audit requests in a timely manner to meet deadlines in order to adhere to company’s schedules
  • Prepare various reporting schedules for areas of responsibility
  • Some overtime may be necessary
  • Conversational written and oral English communication skills
  • 1 year AR/AP/Credit and Collections experience desired
  • Experience with ERP business applications such as Oracle, Oracle ChRM Trade Management, OBIE, and Hyperion preferred
  • Experience with accounting for customer discounts and marketing programs preferred
  • Strong Excel skills highly preferred, including use of Pivot tables & Vlookup functions
  • Bachelor’s degree in accounting or equivalent
  • Proactive, positive, team first attitude
  • Ability to establish and build effective and cooperative working relationships with business partners (sales, marketing, executive team, development, etc.)
  • Organized and detail oriented
  • Potential to grow with the company and take on more responsibilities
58

Manager Branding & Channel Marketing Resume Examples & Samples

  • Partners with product management to develop tradeshow objectives and strategies, maintains budgets and develops and manages the associated timeline and schedules
  • Manages and coordinates exhibitions at trade shows and conferences
  • Proactively promotes expansion of mobile and digital tools as a major marketing communications approach, domestically and internationally
  • Actively promotes Abbott Vascular brand by ensuring projects meet corporate brand standards
59

Director, s Field & Channel Marketing Resume Examples & Samples

  • Develop joint Vormetric Data Security (VDS) marketing plans and implement them and track ROI
  • Proactively create demand generation campaigns with for Vormetric and with partners (e.g., events, telemarketing, e-mail, direct mail, seminars, advertising)
  • Manage, develop and drive communications of VDS relevant information and programs channel and through marketo and salesforce partner portal
  • Create events plant and strategies (e.g. webcasts, Tradeshows etc.) to communicate the latest and greatest programs/promotions
  • Build and maintain a solid marketing plan and associated events calendar and budget
  • Work tightly with Vormetric Business leaders, Channel , Field Sales and Marketing team in each territory to drive the planning and execution of campaigns and events
  • Produce dashboards and analysis focused on achieving Revenue/Pipeline, Awareness and Operational Efficiency
  • Set up a lead follow up Process to better understand Return on Marketing Investment (ROMI)
  • Develop an Effective America’s Field Marketing Strategy and reporting approach
  • 15+ years of experience in relevant marketing activities for enterprise software and hardward companies
  • 15+ years of experience in Global/Channel/ /Field Marketing for B2B software or technology company, with proven ability to deliver consistently strong measurable results
  • Security, Storage or Networking Industry Experience a plus
  • Must have North America field marketing experience
  • APAC/EMEA/LATAMmarketing experience is a plus
  • Quality Experience with closed-loop methodology and the hands-on utilization of CRM tools like Salesforce.com and marketing automation platform – e.g. Marketo
  • Strong ad copy, copy writing and editing skills a must
  • Experience with setting up and managing optimization experiments including specific examples of using A/B testing or multivariate testing that lead to an improved conversion rate
  • Excellent organizational skills with the ability to run multiple projects and meet deadlines
  • The ability to work in a collaborative environment
  • 4 year undergraduate degree, MBA preferred
60

Associate Manager, Channel Marketing Resume Examples & Samples

  • Translate channel strategy into plans, projects, and programs in collaboration with management and sales
  • Work with channel customer and internal teams to identify, develop and implement training plans and programs
  • Ensure success of annual channel plans by directing and coordinating product roll-outs, projects and programs
  • Monitor and compile competitive activity including new product introductions, promotions and designer incentives
  • Identify promotional needs, assist with the analysis, and coordinate brand activities to implement the promotional plans
  • Identify, propose, and implement approved store display plan in collaboration with management
  • Support sales team in the negotiation of annual programs and preparation for line review, business meetings and marketing updates
  • Support public relations opportunities for national exposure for our products in partnership with customers, including TV, magazine and on-line opportunities
  • Bachelor’s degree in marketing, finance, business administration or related field or 8 years of equivalent work experience, and
  • 3 years channel marketing, design, or sales experience
  • Demonstrated successful ability to build positive partnerships and work collaboratively with cross-functional business teams
  • Ability to think strategically with supporting analytical skills
  • Excellent interpersonal and communication skills with the ability to interact with all levels of the organization
  • Kitchen Design Certification(s)
  • Experience working with The Home Depot merchandising department
61

Director of Worldwide Channel Marketing Resume Examples & Samples

  • Define and develop Gigamon’s global Partner marketing & development strategy, including Partner value proposition(s), messaging, benefits, investments (both Gigamon and Partner) and expected results
  • Conduct market research, partner surveys etc. to inform decisions and maximize Gigamon’s ROI from Partner investments
  • Co-develop, launch and ensure the ongoing success of the Gigamon WW Partner Program
  • Engage with the media and analyst community to promote Gigamon’s Partner Program, messaging and proposition
  • Develop and communicate partner-facing value propositions for Gigamon, its products and solutions (why Gigamon, how to build your business with Gigamon)
  • Develop Partner recruitment and onboarding collateral and sales tools
  • Develop online and in-person training content for Partners, Customers and Field personnel, manage in-person training delivery, and recruit/equip Authorized Training Partners to increase capacity and reach
  • Manage the Gigamon Sales/Pre-Sales/Technical Certification program and develop the community of Gigamon Certified professionals
  • Create partner communications materials to support Partner audience and community development
  • Organize and deliver (via Field Marketing) online and in-person Partner events, such as Partner Advisory Councils, Partner Conferences and Partner briefings
  • Develop and deliver Partner Marketing & Development platforms and tools, including the Partner Portal, Learning Management System, Co-Marketing platforms and Sales Enablement apps (e.g. SalesVUE, MobileVUE)
  • Adapt (“partnerize”) global marketing campaigns, programs and promotions to ensure suitability for Partner Marketing purposes to build pipeline and accelerate revenue, and support Field-developed programs designed for the same purpose
  • Provide leadership to the global Partner marketing & development team, and ensure Partner marketing best practices are replicated globally
  • Supervise the Partner MDF program, monitoring performance to maximize ROI of MDF spend
  • Generate regular communications and updates on program plans and results to demonstrate maximum return on investments
  • BA/BS degree in related field. MBA preferred
  • 10+ years of marketing/partner marketing experience, including partner recruitment, onboarding, enablement and activation, preferably in a start-up/challenger environment. Previous channel management experience an advantage
  • An excellent understanding of Marketing functional disciplines and partner management processes
  • Experience creating and implementing proven successful strategies for creating demand for new offerings in the channel
  • Strong collaboration & negotiation skills, showing ability to influence without ownership, gaining support and trust across the organization to achieve agreed upon business outcomes
  • Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences, including customers, channel partners, sales, analysts and journalists
  • Outstanding project management skills and the proven ability to manage multiple complex initiatives in parallel
  • Strong people management capabilities, including acquisition of world-class talent, development and motivation of high-performance teams
  • A personal style that is viewed as open-minded and collaborative and is not abrasive or arrogant
62

Manager, Channel Marketing Resume Examples & Samples

  • Implement and manage partner marketing automation tools; enable regional and global stake holders to ensure the adoption of the tools and the delivery of demand generation campaigns
  • Define and carry out the strategy, planning, and roadmap (near and long term) for a set of partner marketing automation tools via Red Hat's partner portal
  • Establish a programmatic approach that uses the partner marketing automation tool to co-market with partners that is aligned with Red Hat's immediate and long term business objectives
  • Grow Red Hat's market share and revenue with focused demand generation campaigns delivered via the partner portal (Red Hat Connect for Business Partners) to expand our reach to enterprise and mid-market customers with our channel partners
  • Socialize the co-marketing capabilities with our Field Marketing and partner teams; project manage marketing and sales collateral to ensure distribution to partners via PMOD tools
  • Manage the communications to both internal and partner stakeholders to report on partner activities utilizing PMOD tools
  • Proactively lead cross-functional collaboration to promote strategic partner priorities and collaborate with various internal teams and departments to achieve success
  • Routinely and concisely track and report campaign results and outcomes with regional counterparts
  • Establish and manage a good working relationship with third-party tools vendors and suppliers
  • Approach multi-dimensional program development with a “digital first” mindset by building and maintaining a library of partner-ready demand generation campaigns for our global partner consumption that include a full portfolio of marketing and sales collateral
  • Collaborate within a matrixed team environment
  • Project management and vendor or agency management skills
  • Experience with budget responsibility and the demonstrated ability to deliver on a roadmap of feature sets
  • 5+ years of related experience; global software background is a plus
  • Experience in partner marketing automation and content syndication
  • Experience in development and deployment of social media content
  • Record of creating integrated, multi-touch marketing plans around business objectives, as well as guiding and measuring a range of marketing activities through an extended team
  • Motivated, innovative, collaborative, multi-tasker, creative, and analytical
  • Good campaign strategy, design, and development skills
  • High level of commitment and a passion for results; ability to meet deadlines and handle numerous projects simultaneously
  • Background in the global software business and proven effectiveness in creating and delivering comprehensive, end-to-end global marketing campaigns with targeted technology and channel partners
63

Mgr, Channel Marketing Resume Examples & Samples

  • Develop and execute To/Thru/Two marketing plans and demand generation programs with strategic partners in North America
  • Continuously deliver ROI reporting metrics on all executed activities
  • Lead new product and programs launch plans to sales and partners
  • Identify the needs of the channel sales team and partners and provide input into which programs should be built to support their objectives
  • Partner with account managers to create account-level plans and execute on quarterly activities
  • Track market and channel trends and adjust channel strategies accordingly
  • Manage a regional budget including partner Marketing Development Funds
  • Liaises with and between other Symantec sales teams to drive new partnering and sales opportunities
  • 10 years of channel marketing experience
  • Previous experience in working with web hosting and domain registrar partners preferred
  • Experience in IT Security, SaaS and Web Hosting marketing industry a plus
  • Proven track record of successfully driving channel growth through marketing strategies
  • Previous channel sales experience, including an understanding of two-tier channel sales and various partner segments fundamentals desired
  • Strong multi-tasking, multi-project skills across time zones
  • Comfortable seeking out stakeholders and presenting project details to leadership
  • Capable at sorting and analyze data and identifying key statistics
  • Ability to travel 20% of the time
  • LI-EMEA
64

Team Lead, SMB Channel Marketing Resume Examples & Samples

  • BA/BS degree in economics, marketing, or quantitative field
  • 7+ years of experience in an economics, marketing or quantitative or related role, with people management experience
  • Strong analytical and digital marketing skills in channels like email, Facebook Ads, onsite merchandising and SEM
  • Demonstrated ability to achieve marketing results across a portfolio of marketing objectives
  • Ability to distill complex data into digestible insights
  • Ability to distill complex problems into digestible work streams
  • Experience partnering with product, analytics, and creative organizations
  • Experience with customer lifecycle marketing
  • Excellent communication with peers, management, and cross-functional teams
65

Specialist, Omni-channel Marketing Resume Examples & Samples

  • Marketing professional with marketing and sales knowledge / experience across sport and fashion/lifestyle
  • Solution oriented personality who understands to balance brand equity/building a brand and commercial relevance/interest of channels
  • An ability to think outside the box and bring true innovation to the retail marketing environment
  • Solid business acumen and in-depth knowledge of Retail KPIs
  • Solid interpersonal, networking and negotiating skills
  • Strong problem-solving and decision-making abilities
  • > 5 years of experience in trade, retail marketing or sales
66

Institutional Channel Marketing Associate Resume Examples & Samples

  • Undergraduate degree with minimum GPA of 3.3 required
  • Progress toward an MBA, CFA or other investment certification is preferred
  • Strong written and oral communication and presentation skills
  • Demonstrated intellectual curiosity and ability to learn new concepts quickly and, complete multiple and diverse assignments with the highest level of quality
  • Highly driven, passionate and tenacious character
67

Specialist, Channel Marketing Resume Examples & Samples

  • Flawless and timely execution of new products, services and marketing initiatives in all B2B channels
  • Work cross-functionally with campaign, channels, product, pricing, marketing communications, channel and IT to develop and execute programs end-to-end
  • Manage channel conflict programs
  • Co-ordinate the execution of marketing, campaign launches and product launches to align to Mobility objectives
  • Define, develop, and execute targeted programs and offers to accelerate wireless
  • Manage channel communication content to support execution excellence
  • Summarize various campaign priorities and products into a concise and visually appealing presentation for retail
  • Define measures of success by channel and track results accordingly, altering approach as needed
  • Create compelling and strategic marketing presentations
68

Director, Channel Marketing Resume Examples & Samples

  • Create a comprehensive global channel marketing plan across multiple channels, specifically targeting e-tail and distribution, with the goal of building brand awareness and ensuring maximum channel partner success in marketing and selling Western Digital hard drives. Will have responsibility to build and manage a global channel marketing team
  • Execute channel marketing activities that include
  • O Developing partner facing marketing plans to support goals of worldwide geographical sales territory management and business development
  • O Driving partner participation and productivity via marketing campaigns
  • O Participating with creative resources in developing partner collateral and produce communication schedules for partners, to include delivery of local-language material and programs
  • O Collaborating with business units to identify and deliver upon current and future business goals
  • O Developing and maintaining global guidelines for channel partner spending that optimizes ROI and aids the building of WD brand awareness
  • Support partner advertising and PR efforts, ensuring company brand and communication standards are followed
  • Maintain a good knowledge of market conditions, partner business models and competitive activities
  • Build and manage a global channel marketing team
  • Responsible for North America DMR Sales team which sells company’s branded products or services and maintaining relationships with key, major DMR’s, Online resellers, and tier II retailers
  • Responsible for expansion and development into key accounts along with acquiring new accounts directly or through distribution
  • Responsible for managing and generating all sales activities
  • Works closely at all levels within assigned account to identify all new opportunities for present and future products
  • Presents and negotiates contracts at senior levels
  • Builds and develops high level customer contacts/relationships to ensure long term partnerships, increase sales, and maintain a competitive position, yielding the highest possible returns on sales
  • Participates with BU Management in the overall planning, designing and implementing of worldwide sales strategy and business plans
  • Compiles and manages relevant sales budgets, profit margins, growth plans to maintain/increase market share
  • Responsible for individual sales goals as well as supervisory responsibilities and manages the everyday running of assigned sales office and remote teams in assigned area
  • Provides support and leadership to all staff in the development of individual objectives, training, recruitment, departmental plans and reviews to evaluate achievements against plan
  • Works with other departments to ensure that all activities satisfy the legal and other requirements related to regulatory, tax duty and financial authorities
  • Manages the activities of other sales personnel
  • Recruits, trains and develops sales staff for assigned area(s) of responsibility
  • Provides leadership to staff in the development of individual sales objectives, sales plans and sales strategies
  • Leads and manages team of Channel Marketing Managers and worldwide and U.S. DMR Sales Managers
  • Bachelor’s Degree in Marketing or related field or equivalent
  • 5 - 10 years related Channel Marketing experience with at least 5 years of experience working with channels for high-technology products
  • Thorough knowledge of marketing strategies, product and volume forecasting methodologies
  • Thorough knowledge of financial modeling, corporate financial metrics
  • Developing successful programs and communications to the partner community
  • Leveraging entire marketing mix to successfully promote and drive partner success
  • Building strong relationships with sales and cross functional groups
  • Project management and ability to juggle multiple projects
  • Working with international and domestic partners
  • Managing a multi-cultural, multi-regional, international staff
  • Read, write and speak English proficiently
  • Ability to speak and/or write German, French, or Spanish is a plus
  • Write complex reports with correct grammar, punctuation, spelling and good structure
  • Read, analyze, and interpret complex, technical documents
  • Respond effectively to sensitive or controversial business situations
  • Effectively present complex topics to all levels of employees including senior management
  • Apply mathematical operations to such tasks as frequency distribution, analysis of variance, correlation techniques, sampling theory, and factor analysis
  • Apply algebra, geometry and advanced mathematical concepts such as exponents, logarithms, quadratic equations, and permutations
  • Define problems, collect data, establish facts, and draw valid conclusions
  • Interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables
69

Director of Channel Marketing Resume Examples & Samples

  • Improve enrollment performance of our Workplace Integration channel, which reaches customers via proprietary ad placements on their 401(k) provider sites
  • Lead root cause analysis across marketing, product, BI and finance teams
  • Lead the weekly key metrics review for the Ongoing Enrollment management team
  • Deliver monthly enrollment performance reporting and update to senior leadership
  • Maximize the reach and response rates of our direct mail and email channels
  • Develop standard tools and processes (ex. reporting, content management) across channels
  • Deploy rapid testing and learning to improve enrollment effectiveness in existing channels
  • Test and scale new customer acquisition and conversion channels, including online advertising, Webinars, social media and the use of our advisor center for customer acquisition
  • Influence and implement segmented lifecycle programs designed by the Marketing Programs team (ex. email nurture, member milestone communications, etc.)
  • Manage channel marketing projects and cross functional resources from project start to delivery
  • Partner with product and engineering teams to build supporting consumer and platform products in an agile environment
70

Channel Marketing Analyst Resume Examples & Samples

  • Engage with marketing campaign managers to promote HP marketing campaigns to partners
  • Manage and quality control web and mobile applications that partners use to market HP
  • Analyze and synthesize relevant data from the partner surveys
  • Investigate key processes and recommend a path forward to optimize them
  • Present recommendations to management
71

Associate Director Channel Marketing Resume Examples & Samples

  • Bachelor’s degree with 10+ years related work experience in pharma, biotech, healthcare industry or ad agency supporting these industries (Masters with 8+ years or PharmD with 7+ years); advanced degree preferred
  • Marketing experience required; sales experience a plus
  • Experience with program development and /or knowledge of US channel environment and trends
  • High level of technical and analytical ability, and advanced Excel skills
  • Strong project management skills, developing timeline, project milestone, status reporting and issue resolution
  • Strong capabilities managing and prioritizing multiple projects
  • Ability to anticipate and proactively plan to avoid implementation issues
  • Ability to estimate project costs and manage projects within budget
  • Ability to foster and maintain collaborative relationships at the executive level and across business functions, as well as with external business partners
  • Strong customer focus with ability to anticipate customer needs and provide services that are beyond customer expectations
  • Ability to use customer insights to drive and guide the development of new offerings
  • Ability to manage complexity and analyze multiple and diverse sources of information to define problems accurately before moving to solutions
  • Advertising agency experience strongly preferred
  • Managed markets experience strongly preferred
  • Knowledge of channel specific and program and promotional regulatory requirements is preferred
72

Senior Director, Channel Marketing Resume Examples & Samples

  • Lead the retention email marketing team and the EAB Daily Briefing editorial group to peak performance through creative inspiration and data-driven management
  • Drive subscriber growth and content engagement for daily “cover the coverage” Daily Briefing newsletter
  • Foster engagement for existing customers through regular outreach and retention marketing campaigns
  • Take advantage of existing touchpoints to drive further engagement in EAB insights and services
  • Build relationships and engagement for key objectives and experts through social media platforms
  • Develop organizational competency in digital marketing to raise brand awareness and elevate marketing conversion
  • Demonstrated record of achievement and increasing responsibility
  • Experience with Eloqua or another email automation platform, email analytics platforms such as Webtrends or Google Analytics; and web content management systems such as Sitecore
  • Facility with Salesforce and social media management tools
  • Curiosity and drive to lifetime learning
  • Optimistic, can-do attitude
73

Team Lead, SMB Channel Marketing Resume Examples & Samples

  • Analytical and digital marketing skills in channels like email, Facebook Ads, onsite merchandising and SEM
  • Ability to distill data into understandable insights
  • Ability to distill problems into understandable work streams
  • Experience partnering with product and analytics organizations
  • Ability to communicate with peers, management, and cross-functional teams
74

Director Omni Channel Marketing Resume Examples & Samples

  • Provide leadership as well as engage and develop team members in a high performance environment. Monitor performance
  • Execute the Market Omni-Channel calendar and manage the Omni-Channel marketing plan related to the implementation of the Global brand activation strategy (including any locally planned and globally approved market-specific initiatives) consistently into the channels
  • Provide input into creation of Market Brand Plan and MWB Omni-Channel Activation Calendar
  • Plan and manage Omni-Channel to ensure a right investment decision as well as ROI analysis
  • Implement the CTC (Branded spaces) distribution platform finalizing the key destination doors sell-in packages, staff trainings, sell-out tools)
  • Deliver appropriate channel activation sell-in tools at Sales Launch period
  • Plan resources to guarantee perfect execution at /branded space planning, VM, Staff Training, Monobrand activation)
  • Ensure the global toolboxes deliver against the Market's trade marketing needs, as well as any CTC tools. Assist in the creation of seasonal account mktg plan in collaboration with BUs, Acc Mktg, Trade Mktg and Sales teams. Assist in the creation of the Monobrand 52 week plan
  • Marketing/Sales Budget management. CAPEX management
  • Experience in the field
  • International mind set, fluent English both spoken and written
  • Degree in business administration, marketing or related area
  • Advanced command of English, written and spoken
  • Experience in Sales, Trade/Account Mktg and Brand Mktg on top-tier companies
75

Senior Channel Marketing Analyst Resume Examples & Samples

  • Collaborate with Channel and Alliance partners to drive and execute partner marketing programs and initiatives that facilitate growth of HDS channel partner pipeline and revenue and improve Partner engagement. Key tactics are events, tradeshows, tele-marketing, direct mail and eDMs
  • Monitor and track all activity with a focus on delivering ROI
  • Drive adoption, development and utilization of HDS partner programs
  • Manage execution of all channel and alliance partner related events
  • Manage post program reporting - summaries and metrics, and provide recommendations for future
  • Manage MDF budget forecasting, reporting and adjustments, ensuring best fund utilisation
  • Strive to deliver Marketing excellence, driving efficiency and developing marketing best practices in our execution
  • Engage key stakeholders from sales, marketing and channel leads whistle balancing partner requirements
  • The successful candidate will be an experienced, results driven marketer with experience in IT industry and partner marketing
  • Excellent verbal and written communications skills and stakeholder management skills
  • Marketing experience in the technology industry, preferably the B2B space
  • Solid understanding of ANZ channels environment
  • Highly organised, proactive, results-oriented, creative individual, with ability to work autonomously and in cooperation with both the local sales team and the local and APAC marketing team
  • Must be a high-energy, motivated self-starter with the desire to grow with the organisation, ability to thrive in a fast-paced environment
76

Senior Director, Channel Marketing Resume Examples & Samples

  • Develop and implement Market Access strategic and tactical plans to support the Celgene current and future portfolio of products in alignment with brand plans and customer based plans including financial forecasts & analysis
  • Lead Market Access Marketing team to develop, implement and manage marketing initiatives for all channels of U.S. Market Access customers. These accounts include Payers, PBMs, Physician Networks, Pathways Providers, Specialty Pharmacy, Trade, Medicare, Medicaid, State Oncology Societies and Physician practices
  • Develop marketing strategies, tactics and tools for use by account management and field sales for Celgene Patient Support, REMS Programs and other access related initiatives
  • Collaborate closely with national, regional and contracting account management; brand marketing; market research; sales management; legal; regulatory; medical; global marketing; global market access; corporate affairs and others to ensure appropriate understanding & implementation of Market Access Marketing strategies as well as drive opportunities to maximize tactical investment through partnering with these groups
  • Collaborate with Health Economics and Outcomes Research (HEOR) team to develop strategies and tactics to support all Hematology/ Oncology brands. This includes development of Value Propositions, Economic Analysis and Tools as well as Unbranded tactics to support communication of value across various formulary decision makers
  • Collaborate with Market Analytics, Corporate Affairs and Market Access Team to monitor the competitive environment in order to identify opportunities with payers, patient access & pathways
  • Lead the development/management of relationships with key opinion leaders within above identified channels as well as lead identification of key business questions and key performance indicators to support measuring success of programs
  • Prioritize, identify and implement Market Access Marketing plan adjustments when necessary to respond to the dynamic Market Access market place and ensure alignment with Brand/ Market Access leaders on such activities, where appropriate
  • Provide US Market Access input at all stages of brand development and decision-making; including proposed markets, positioning, branding, forecasting, pricing strategies, Phase III/IV projects, life-cycle management and scientific / promotional communications
  • Manage and optimize annual Market Access promotional budgets to ensure optimal marketing mix and proper execution through all account teams or non-field based approaches
  • Provide leadership to the Market Access Marketing team members, including coaching, motivating, advising and developing team members
  • LI-PB1
  • At least 8-10 years’ industry experience with 4 + years of in line marketing/channel marketing experience, preferably with at least 2-4 years of Hematology/Oncology and Immunology experience
  • In depth knowledge of payers, patient access, physician networks, Federal & pathways companies
  • Proven track record of effective people management including coaching, motivating and development planning
  • Excellent written/verbal communication at all times. Experience in delivering complex messages to various internal and external customers with a track record of effective and influential presentations
  • Demonstrate initiative, creativity, strategic capabilities, and ability to work effectively in complex, rapidly changing environments
  • Proven team player with ability to frequently and successfully navigate cross-functionally with other Market Access teams and other Celgene Departments
77

Institutional Channel Marketing Associate Resume Examples & Samples

  • Assist in the development of channel marketing and communication strategies to both expand market share and retain existing clients
  • Support the implementation of marketing plans to achieve business channel and corporate objectives
  • Leverage internal and external sources to gather product, channel and competitor insights with the goal of providing recommendations to drive category distribution and market share
  • Develop and maintains broad knowledge of competitive offerings, market trends, and industry developments specific to the business area
  • Assist in developing processes to gather and consolidate input from sales and client services regarding business needs. Ensures a consistent feedback loop between marketing, sales, product, and investment areas
  • Compile marketing measurement results for management. Monitor consistency of agreed upon tracking methodology. Understand parameters of a successful campaign, relevant analytics, and ensures desired results are measurable and tell a compelling story
  • Communicate progress, issues, and solutions to senior management to obtain input and buy-in
  • Undertake day-to-day activities to ensure the successful delivery marketing tactics for the institutional channel globally
  • Work collaboratively with the broader marketing team to identify opportunities to streamline processes and improve delivery to our channel partners
  • Project management experience, including an ability to manage multiple projects simultaneously on tight deadlines
  • Superior interpersonal skills - including the ability to work effectively in various team settings and influence senior partners
  • An ability to work in a fast-paced, results-driven environment, with a natural ability to think analytically and creatively
  • An interest in the financial services industry
78

Channel Marketing Resume Examples & Samples

  • Degree in Mass Communication or Marketing
  • Good knowledge in multimedia, Augmented Reality/ Virtual Reality tools
  • Passion for brand building and creativity
  • Prolific user of social media & tech savvy
  • PC gaming enthusiast is a plus
79

Senior Manager, Multi Channel Marketing Resume Examples & Samples

  • Be a thought leader in building and executing marketing programs
  • Develop relationships across stakeholders
  • Lead cross functional teams to develop and execute campaigns
  • Be agile and work with agency partners/vendors to identify innovative rep capabilities
  • Own the marketing roadmap for Ecosystem capabilities
  • Deliver best in class marketing tactics and capabilities to meet business objectives
  • Work with reps, brand marketing and sales training teams to build playbooks, use cases, etc
  • Be abreast of industry trends and regular share out with teams
  • Select vendor that best meets needs of brand strategy and recommend projects that meets internal selection guidelines
  • Coordinate with agencies to execute digital and print tactics; hold agencies accountable to Takeda standards and budget
  • Incorporate design best practices and Takeda standards; ensure content is inline with Marketer's design
  • Be liaison between MCM-Ps, sales team, sales operations, and agencies; provide regular status updates; provide insight on why changes were recommended
  • Navigate tactics through promo review
  • Share insights, best practices, and innovations from area of expertise
  • Understand brand/product insights and journey then provide tactical/program recommendations
  • Recommendations to strategy and brand planning efforts
  • Prior experience launching marketing campaigns and managing agency partners
  • Prior experience leading a cross functional team to develop and execute marketing campaigns
  • Be a team player that is readily willing to help other members of the team
  • Experience with developing campaign reports and providing actionable recommendation based on report findings
  • Therapeutic knowledge – ability to quickly learn the disease state
  • Product knowledge – ability to quickly learn the product
  • Communication – ability to communicate ideas, data both verbally and written, in a persuasive and appropriate manner
  • Budgeting – ability to maintain an accurate brand budget for product expenses
  • Management – ability to set priorities, develop workflow processes, and direct people as necessary
80

Director, Indirect Channel Marketing Resume Examples & Samples

  • Develop and manage execution of corporate marketing programs for the Indirect Channel
  • Be the liaison between CHQ Product, Marketing and Marcom teams (based in Philly) and the Indirect team (based in Denver) to develop product marketing strategy and launch plans specific to the Indirect sales channel
  • 5+ years data and telecommunications marketing,
  • 5+ years' experience in a business-to-business organization
  • Previous work experience with indirect channel sales and marketing
  • Understanding of branding principles, especially in the business-to-business category
  • Capable of managing multiple projects and priorities simultaneously within rapidly changing environment; comfortable with complexity, ambiguity, change
  • Experience working with marketing communications and advertising agencies
  • Excellent organizational and planning skills; analytical, makes decisions using data/facts
  • Ability to lead complex projects through management of cross functional teams; outstanding interpersonal skills, demonstrated ability to influence change through interpersonal relationships; strong mediation skills; relationship builder; networker
  • Inherently sees opportunities and how to bring them to life; exhibits intuition
81

Senior Mgr, Vending Channel Marketing Resume Examples & Samples

  • 7+ years work experience in marketing or channel planning in the FMCC industry
  • Good understanding of consumer research and database marketing
  • Must be able to work independently with minimal supervision, and work constructively as a team-player who can work with various stakeholders
  • Enthusiasm to perform a variety of miscellaneous tasks
  • Native-level Japanese and good command of English
  • Willingness to make frequent business travels domestically
  • Relevant Bachelor’s degree. Advanced degree is an advantage, but is not required
82

Multi Channel Marketing Campaign Operations Associate Resume Examples & Samples

  • Complete Multichannel Marketing Operations responsibilities including but not limited to: Campaign Target List Generation and Management, Vendor Coordination to ensure smooth deployment of marketing campaigns, Multichannel Marketing Campaign Operations documentation
  • Execute and support Multichannel Marketing campaigns
  • Develop and manage integrated project plan for all vendors and internal client activities required for implementation of the MCM campaign
  • Manage Reporting of campaign performance
  • Develop and maintain an understanding of marketing technology capabilities and opportunities to leverage the technology to meet marketing needs
  • Aptitude for solving problems
  • Have experience working with marketing tools to support multi-channel marketing execution
  • 2-4 years experience running campaigns in CRM tools (e.g. Unica, ExactTarget, SilverPop, Smartfocus, Siebel, e-Dialog)
  • 2-4 years work experience administering Marketing Automation or Email Marketing (e.g. Eloqua, Marketo)
  • Strong Excel skills needed, SQL background a plus
  • Working knowledge of data queries and data feeds
  • Experience with Tableau is a plus
  • Ability to work independently with little direction
  • Detailed oriented and should be able to manage numerous deadlines & deliverables
  • Pharmaceutical or Marketing Experience (Specific Operational Marketing experience nice to have but not necessary)
  • Ability to work in a fast paced environment working with multiple teams including web development, IT, business analysts, analytics team, account management as well as interfacing with clients as needed
  • Exceptional communication, interpersonal, team building, and support skills
  • Demonstrate resourcefulness, motivation, initiative, and creativity
83

Multi Channel Marketing Account Director Resume Examples & Samples

  • Manages project teams including both internal and external resources in the design, development and delivery of client solutions
  • Leads teams to review and analyze client requirements or challenges and develops and costs associated proposals that ensure profitability and high client satisfaction with limited if any senior management input
  • Manages the process of proposal preparation and/or modifications including overall bid integrity
  • Develops project plan with timelines and deliverables and leads project to successful completion, on-time and on-budget, from start to finish with limited senior management guidance
  • Recommends improvements and alternative solutions to resolve problems
  • Serves as key point of contact/trusted advisor with client and/or internal stakeholders
  • Provides high level input to, and ensures the development of, client reports and presentations and delivers all or significant portions of findings to client
  • Develops and/or elevates new business opportunities through the identification of follow-on work and new leads
  • Provides follow-up with client after project deliverable have been completed to ensure client satisfaction
  • Proactively continues to strengthen subject matter expertise through on the job experience, participation in conferences and symposiums and other forums for professional knowledge sharing
  • Proactively mentors, coaches and shares subject matter expertise with others to elevate our capabilities to deliver world-class solutions for clients
84

Manager, Alternate Channel Marketing Resume Examples & Samples

  • Collaborate with cross-functional teams, including product management to develop and implement relevant lead generation campaigns (including webcasts, virtual events, content syndication, sponsorships, dimensional mail, promotions, etc.)
  • Develop campaign objectives, target audience, key messages/content, program sequencing, recommended touch points, and key metrics or benchmarks within specified budgets
  • Work closely with events team to understand external event opportunities (national, regional) and provide recommendations for campaign alignment
  • Manage the Channel Marketing Development Fund budget; track and analyze ROI and effectiveness of campaigns for prioritization of resources
  • Responsible for developing and implementing lead-generating campaigns that support the overall sales strategy for both new business sales and sales into the existing customer base
  • Work with the Marketing Automation and Lead Generation teams on marketing campaigns and initiatives. Continuously evaluates and refines processes and approaches to improve performance
  • Responsible for identifying gaps in sales enablement and creating tools to close those gaps
  • Ensure all programs and campaigns are executed effectively, to deadline and deliver against business objectives
  • Provide detailed analysis and reporting of each campaign, including interpretation, commentary and recommendations. Including ROI on marketing investments
  • Create co-branded, co-messaged collateral to support strategic partners
  • Maintain partner facing digital environments to ensure latest marketing and sales tools are available
  • Maintain effective relationships with internal and external stakeholders
  • At least 7 years of B2B marketing experience
  • 5 years of alternate channel marketing experience
  • Minimum 5+ years of experience in marketing and lead generation activities
  • Technical background or high-comfort level with technical products, a plus
  • Must be able to demonstrate strong project management, budget management, and organizational skills
  • Strong written, verbal communication, and presentation skills
  • Strong analytic skills and the ability to turn data into useful information to support sales goals and objectives
  • Bachelor’s degree required, preferably in Marketing or Business Administration
85

WW Channel Marketing Director Resume Examples & Samples

  • Work closely with partners to develop joint marketing plans that tie to revenue goals
  • Ensure that we have compelling materials for sales teams at the strategic partner as well as at Box to use in driving customer demand for our joint products
  • Lead a direct and virtual team of product marketing, sales enablement and marketing managers to ensure overall execution against strategic objectives and priorities
  • Manage MDF funds to ensure partners are focused on delivering pipeline
  • Define the KPIs and optimize program performance (mROI) to ensure pipeline targets are met
  • Be an internal advocate for partners among key stakeholders
  • 8-10 years experience in high technology channel marketing
86

Director, Channel Marketing Resume Examples & Samples

  • Develop strategic plans to drive sales through the channels and to deepen engagement with channel partners
  • Analyze the marketplace, industry trends, customers, and competitors to develop a clear vision and aligned strategy for the channels
  • Partner with Marketing partners to generate payer insights to develop the value proposition and marketing mix with the goal of ensuring appropriate patient access
  • Partner with health economics and outcomes team to develop the value proposition, value story, messages and materials to support payer reimbursement and access
  • Partner with Pricing department to develop a pricing and contracting strategy to effectively manage market competitiveness
  • Develop and use data analytics to drive decisions that will maximize sales and define and track metrics to measure the effectiveness and reach of the channels
  • Define and track metrics to measure the effectiveness and reach of each channel
87

Channel Marketing Intern Resume Examples & Samples

  • Provide assistance to the channel marketing teams on pricing, promotional strategies, and merchandising strategies
  • Work with field sales team to conduct competitive analysis
  • Aid in the development and execution of quarterly promotional plans for some of our key distribution partners
  • Help create product merchandising and promotional strategies for account buyers
  • Assist in the analysis utilized to conduct effective forecasting and demand changes
  • Aid the Channel Marketing team in accomplishing daily activities (creating PowerPoints, pulling POS data, research, basic financial analysis as it relates to promotion effectiveness)
  • Provides support to the Channel Marketing team with any special projects, key events or internal sales training and communications
88

Specialist, Channel Marketing, IOT Resume Examples & Samples

  • Identify and pursue new acquisition opportunities ie. new programs, campaigns, segments, targeting opportunities etc
  • Work with marketing communication partners on campaign execution ie. briefing, approvals and post-evaluation
  • Partnering with other cross-functional teams, most notably Business Intelligence, Product Management, Take to Market and cross-business unit teams to collectively drive results
  • Solid Microsoft Excel and PowerPoint skills, and an ability to use both mediums to tell concise, actionable stories to all levels of the organization (channel agents and executives)
  • Demonstrated knowledge of marketing across all media types including direct mail, digital and online, mass advertising, etc
  • Detail oriented with the ability to prioritize and manage change in a fast paced environment
  • Establish and maintain effective relationships with cross-functional teams
  • Customer focused, team player, innovative and self-motivated
89

Channel Marketing Assistant Manager Resume Examples & Samples

  • Specific responsibilities will include but are not limited to:Market, Shopper, and Channel / End-User Insights
  • Compiles market, shopper / end-user, and channel knowledge gaps and creates a summary for the business to review
  • Helps manage timelines and deliverables for all line/catalog reviews
  • Helps to compile profiles of competitors and channel customers using primary and secondary research and data
  • Gathers competitive and marketplace intelligence and share with the organization, ultimately constructing a competitive profile and comp shop analysis
  • Collaborating with partners and other organizations to achieve results
  • Four year College/University degree
90

Senior Director, N.A Channel Marketing Resume Examples & Samples

  • You must have the ability to think strategically across the business and envision broad, multi-channel initiatives to drive results across multiple priorities, while effectively interacting with partners, channel sales and field marketing colleagues and managing a team for day-to-day delivery and execution
  • The candidate will need to possess strong analytical/business skills, outstanding communication skills, true drive for results, and good networking and influencing skills across a complex organization
  • This is a metrics driven business. You must be able to determine appropriate measurements for all activities and track and report progress against targets in a highly structured fashion
  • Strong back-office/operational skills and experience managing MDF and traditional funds, including compliance and POP
  • This is a highly collaborative team – successful candidate will be both pragmatic and creative when working with others
  • 12+ years of experience in business and/or customer marketing background is desired, preferably in a high technology area
  • 5+ years of channel marketing experience in a leadership role
  • Some travel required (up to 25%)
91

Channel Marketing Intern Resume Examples & Samples

  • Intern will work with the Video Collaboration marketing team and the Regional channel marketing teams to assess channel marketing programs and sales enablement tools
  • Working in partnership with the BG and Regions, the intern will deliver an inventory and assessment of current tools and programs, along with recommendations for improvements and additions
  • Major in Marketing or pursuing and advanced degree (MBA), with an interest in understanding how B2B products are sold to business customers
  • A basic understanding of the different types of distribution and reseller channels for B2B products is required, as well as an interest in understanding what types of channel marketing programs and sales enablement tools are best suited to the different types of B2B reseller
  • Highly analytical, organized and good communicator, verbally and in writing
92

Channel Marketing Resume Examples & Samples

  • Course work or degree in business/communications or related field
  • Personable and conversational – no wall flowers, please!
  • Strong understanding of the GoPro brand
  • Strong writing skills and well-versed in PowerPoint and Excel
  • Quick on your feet and able to problem solve on the fly
93

Senior Manager Work Channel Marketing Resume Examples & Samples

  • Build a scalable partner demand generation engine including co-branded campaigns, tools and assets to help partners create pipeline
  • Drive joint messaging and objectives for awareness and demand generation activities that produce leads and referrals for both T-Mobile and selected partners
  • Ensure that we have compelling materials for sales teams at the strategic partner as well as at T-Mobile to use in driving customer demand for our joint products
  • Serve as primary contact with program partners for implementation of acquisition and retention activities of Indirect Channel Partners
  • Work with channel partners, sales, and marketing analytics to evaluate program and partner performance and optimize marketing investment
  • Maintain a strong understanding of the products, marketplace, business trends and buying behavior. Provide competitive intelligence on indirect industry incentives, products and program strategy to indirect team
  • Successful track record of working with strategic, technology, resell and services partners on go-to-market for joint offerings and traditional channel marketing tactics
  • Enterprise Hardware, Telecommunications, Software and/or SaaS experience
  • Strong knowledge of channels - including distributors and value added resellers
  • Proven track record of developing successful partner lead generation programs
  • Excellent communication and collaboration skills to partner with stakeholders and communicate findings to senior leadership
  • 5+ years experience in high technology channel marketing
  • At least 18 years of age. Legally authorized to work in the United States. High School Diploma or GED. Pre-employment background screen
94

Director of Channel Marketing Resume Examples & Samples

  • Leads, motivates and develops a team of 10-12 marketing professionals
  • Serves as a strategic thought partner to the BU Marketing leadership and Sales community
  • Responsible for managing channel marketing holistically and defining and leading strategy
  • Actively creates an environment where employees can do the best work of their lives. Also broader mentoring of key talent in the community including development, rotation and mobility programs
  • Provides strategic and tactical direction for channel sales and marketing including planning and budgeting
  • Leads cross-functional project teams in a boundary-less way - defines shared outcomes, frames the work to be done & organizes the team to deliver
  • Seeks out marketing best practices and ways to share learnings across the Marketing community
  • Looks for opportunities for marketing leaders to share Intuit successes externally and position company as a market leader
  • BA required, MBA is a definite plus
  • Digital and Brand experience critical
  • Requires a strategic mindset with capability of engaging in deep business and marketing-related discussions with senior management
  • Forward-thinking leader with the ability to create strategy, drive decisions and take action, and to roll up their sleeves and dive into the work when needed
  • Strong leadership and people management skills with a passion for attracting and growing talent
  • Understands the importance of failing forward and encourages hypothesis driven experimentation
95

Manager, Omni Channel Marketing Resume Examples & Samples

  • Create the Omni-Channel (Wholesale, Direct to Consumer (DTC)) marketing plan related to the implementation of the Global brand activation strategy
  • Manage execution of the Global Omni-Channel calendar including any locally planned and globally approved market-specific initiatives into channels
  • Assist in the creation of seasonal account plan that outlines aspects of activation, both in-store and out-of-store in collaboration with Business Unit (BU) and channels
  • Produce and deliver account marketing plans for the market's key accounts in close collaboration with the Sales, BU and Trade Marketing teams (Wholesale & Consumer Direct)
  • Liase with Events and Partnerships team to deliver exciting consumer experiential event at the store level in cooperation with Brand Communications, BU
  • Brief Global Concept-to-Consumer on any additional Market Omni channel marketing needs, obtain approval and create and execute the initiatives in line with brand guidelines
  • Ensure the Global/Market brand calendar is followed throughout the Market and that any Omni channel work complements this
  • Ensure all retail space management solutions are partnered with the best point-of-sale with regular updates
  • Implement and execute Global Omni channel marketing strategy for all channels
  • Share and implement global ISC and VM strategies with Business Unit (BU) and channels in sell-in stage and manage executional excellence to maximize sell-out
  • Create and distribute Omni channel marketing calendar
  • Lead the strategy in partnership with Events and Partnerships team to drive and initiate an exciting consumer experiential events at the store level
  • Provides stores with comprehensive campaign execution manual to ensure operational excellence
  • Plan and manage Omni-Channel MWB to ensure a right investment decision as well as ROI analysis
  • Execute brand concepts with a special emphasis on key destination doors, in close collaboration with BU, CTC and Sales team
  • Sell-through by key account
  • Traffic and conversion
  • Market retail sales vs plan
  • Market Retail direct channel contribution vs plan
  • Over 7 years of sales and/or marketing experience
96

Head of AMR Channel Marketing Resume Examples & Samples

  • Bachelor's degree in business, marketing, product marketing, retail buying/planning, or related field experience
  • 5+ years of Retail Channel Marketing experience with a focus on consumer electronics experience (or relevant fields) in stores and online
  • 5+ years experience solving category problems for Retailers through the use of category levers or drivers, such as merchandising, assortment, pricing, promotions, and space
  • 3+ years experience as a direct people manager, responsible for the team’s annual performance reviews and growth
  • Masters of Business Administration or related degree
  • Strong collaborative, selling, and relationship-building skills
  • Proven analytical skills; able to track sales using industry tools and tie back to promotional/marketing tactics and KPIs
  • Successful track record of coaching and developing others
  • Experienced in developing and managing joint and co-op funded marketing programs with retailers
  • Experience in Shopper Research and Insights
  • Fluency in Excel, PowerPoint, Word, and/or Keynote
  • Travel: 30%
97

Channel Marketing Director Resume Examples & Samples

  • Partner with the channel in establishing and driving execution of annual marketing plans designed to increase quality of sales opportunities and market awareness for Stratasys’ value proposition together with the channel
  • Monitor, measure, and improve upon channel marketing KPIs to further drive effectiveness or programs and plans
  • Manage channel partner MDF program, including developing a performance-based structure, managing the budget allocations, providing strategic investment direction, approving requests, and analyzing ROI
  • Organize and manage effective cadence of ongoing communications and programs with the channel to maximize sales readiness and campaign effectiveness. Includes customer promos, product launches, campaign assets, channel incentives
  • Collaborate with Stratasys marketing communications team, product team and sales enablement team on the development and release of channel partner enablement tools and resources
  • Partner with the sales organization in ensuring full alignment with the sales plan and all channel efforts & communications
  • Overall, act as internal liaison between Stratasys and channel partners, presenting Stratasys’ vision and plan to partners, and gathering and sharing product and channel insights internally
  • Hire, manage and develop channel marketing staff, providing direction and focus to achieve departmental and company performance goals
  • Participate and support in company planning and development meetings/activities as needed
  • Demonstrate commitment to Stratasys Core Values by leading, acting and behaving in a manner consistent with these values
  • Bachelor’s degree in business, marketing or related field; MBA preferred
  • 5+ years in progressive modern marketing roles in B2B technology companies required
  • 3+ years in channel marketing management or leadership roles in B2B technology companies required
  • Strong ability to communicate and represent Stratasys at all levels of channel organizations
  • Demonstrated ability to develop and lead annual plans and presentations with channel marketing and executive teams
  • Demonstrated ability to partner with the sales organization and all relevant functions internally to achieve objectives
  • Proficiency with Salesforce.com and Marketo highly preferred
  • 1-2 Direct reports
98

Specialist, Channel Marketing Resume Examples & Samples

  • Build quarterly hype strategy plans for Loyalty & Retention Outbound BRS and BM channels to drive positive results
  • Work cross functionally with Operations, Strategy and Communications to identify better opportunities to pilot
  • Manage the hype budget and capture month to month actual and accruals
  • Build incentive briefs and present at Executive level governance
  • Back-fill for IB hype prime during vacation periods
  • Bachelor Degree in Marketing
  • 2 - 5 years experience in Telecoms
  • Creating executive level decks and excellent use of excel programs at advanced level
  • Experience in analyzing data to build recommendations to improve sales trajectories
  • Highly organized, detail-oriented and the ability to manage multiple projects simultaneously
  • Driven to get things done with an insatiable drive to improve process and build relationships
  • Positive attitude, enthusiastic and able to comfortably operate in an ever-evolving & changing environment
  • Ability to effectively communicate and present to executives and directors with a high degree of confidence
99

Senior Manager of Channel Marketing Resume Examples & Samples

  • Minimum 3-5 years working directly with resellers on co-marketing programs
  • Experience in marketing program management required
  • Dealing with ambiguity and organizational agility (Able to thrive in a matrix organization, leveraging and influencing others to achieve objectives)
  • Results-oriented (achieves goals successfully; focuses on winning in the marketplace; impacts the bottom-line; constantly challenges self and others to deliver results; acts with a sense of urgency and seizes opportunities when they arise.)
100

Senior Channel Marketing Partner Resume Examples & Samples

  • Contribute to the bank’s multi-channel strategy and annual multi-channel plan, including setting strategy, developing measurable goals, and defining tactics and budgets
  • Collaborate with Product Managers and Segment Managers to develop relevant, motivating offers and incentives for multi-channel marketing campaigns
  • Manage implementation of multi-channel marketing programs, with an emphasis on direct mail, from inception to completion, including development of each campaign objective, developing test criteria, managing creative development and production, and measuring results
  • Maintain a test plan and track results of testing to inform and refine future programs
  • Collaborate with sales teams’ management to support and provide guidance to local and regional marketing groups whose customers may be contacted by multi-channel marketing efforts
  • Participate in efforts to streamline, automate, rationalize and otherwise improve internal processes and procedures
  • Bachelor’s Degree in Marketing required
  • Master’s/Advanced Degree in MBA preferred
  • 5+ years of experience in managing multi-channel marketing programs within the financial services industry preferred
  • 8+ years of marketing experience preferred
  • Experience with integrated, multi-channel marketing campaigns with emphasis on direct response tactics
  • Knowledge of telemarketing, email, and digital marketing, preferred
  • Thoroughly conversant with test and learn strategies, control group and test cell selection
  • Strong understanding of retail banking business drivers, business development concepts, and strategy related to customer cross-sell and prospect communication
  • Demonstrated ability to work independently and to plan and manage long and short-term, complex projects
  • Management, negotiation, and presentation skills
  • Competitive bidding and job sourcing
101

Associate Manager Search Engine & Paid Channel Marketing Resume Examples & Samples

  • Delivery of JNBO.com sales and traffic objective
  • Affiliate program support including: delivery of assets of weekly promotions, ensuring assets are correct and on time, validation of partner placements, entry of tickets to request proper presentation of assets and materials onsite
  • Affiliate program strategy including: negotiation, implementation, and management of partnerships with key online partners and placements
  • Monitor results, analyze key website metrics, and provide recommendations and strategies for continued program improvement
  • Monitor the competitive landscape and stay current with paid digital marketing trends, new methodologies and adopting best-practice strategies
  • Minimum 5-8 years working in digital marketing capacity
  • Minimum 3-5 years of experience in ROI driven strategies and techniques
  • Proven success in leading the planning and management of Paid Digital budgets
  • Expert in Google Adwords, Yahoo! Search marketing, MSN Adcenter
  • Advanced usage of bid management tools (AdLens, Marin, etc), experience with SEM vendors
  • Experience with growing global websites through paid media channels
  • Experience with Affiliate Marketing is desired
  • Aggressive, goal-oriented, results driven – focused on achieving measurable success of programs
  • Excellent project management and cross functional communication skills, including the ability to communicate effectively with both technical and non-technical individuals
  • Excellent written and verbal communication skills; defined by proper grammar, spelling and context in written documents and proper tone and tactful word choice to promote a respectful and collaborative team environment
  • Strong strategic marketing skills
  • Skilled at managing and prioritizing multiple tasks, with strong planning and follow-up
  • Possess forward-looking approach to the search industry and the future of Online Marketing
  • Proficient in MS Word, and PowerPoint, knowledge of HTML is helpful
102

Channel Marketing Analyst Resume Examples & Samples

  • Ideally 2-4 years marketing or sales experience
  • Ability to influence and partner with internal business partners on strategic product objectives and challenges; Energy and positive attitude to work with varying stakeholders and get them through to the “final mile” of action and outcomes; Persistent and relationship-focused so uses multi-channels to get messages heard
  • Excellent written communication skills; Excellent oral communication skills; Ability to present self professionally and intelligently to internal clients/colleagues
  • Strong editing skills; Ability to learn substance of research quickly; Ability to graphically depict key insights; Synthesizes competitive information on an ongoing basis to inform marketing strategy; Proficient in Eloqua and Google Analytics and able present data clearly to inform decisions
  • Excellent organization, multitasking, and prioritization skills
103

Senior Director, Channel Marketing Resume Examples & Samples

  • Monitors and directs the development of company product distribution programs
  • Plans, develops, and implements programs for distributors, reseller and dealers
  • Works closely with sales and product marketing management to ensure effective marketing of products and use of programs through effective channels
  • Strategize on both sell in and sell out activities
  • Focus on end user marketing efforts, trade show strategy and vertical marketing efforts
  • Create effective programs that support competitive growth and accelerate dealer mind share
  • Minimum of 9 years of relative experience required
  • BA degree is preferable
104

Channel Marketing Activation Manager Resume Examples & Samples

  • Build unique cross category Value Propositions for targeted customers within the channel, that help our customers win. Share this information effectively with Sales, key stakeholders and cross functional teams
  • Work closely with marketing and sales to maximize value and impact of Product Fixed Marketing Expenditure (PFME)
  • Develop and lead the execution of fully aligned channel activation plans
  • Coach and inspire sales teams through action and competitive intensity to win. Actively communicate expectations and provide regular feedback
  • Manage critical path for major category initiatives such as product launches and promotions that are presented to Sales
  • A university degree in a business-related discipline
  • Minimum of 2 years successful marketing experience, in addition to 2 years of direct sales experience, preferably at the account manager level. Foodservice industry experience is highly preferred
  • Proven problem-solving skills with an ability to influence others and drive efficiency
  • Experience in developing and executing channel activation plans
  • Must be comfortable in working within a fast paced dynamic environment
  • Demonstrated ability to manage several complex priorities with strict deadlines and attention to detail
  • Excellent communication skills combined with strong negotiation skills
  • Computer literacy: MS Word, Excel, PowerPoint, e-mail and other MS applications
105

Channel Marketing Intern Resume Examples & Samples

  • Create, coordinate and execute channel programs and promotions in support of established channel strategy to increase balance of share, balance of floor and return on investment for channel customers
  • Write, edit, review and execute channel specific communications to support programs and promotions
  • Liaise with internal team and vendors to support marketing and advertising needs for Masco Cabinetry products
  • Liaise with channel customer and internal teams to develop and execute training plans and programs
  • Assist internal and external customers with day-to-day marketing needs within channel
  • Currently pursuing Bachelor’s degree in marketing, finance, business or related field
  • Major GPA of 3.0 or higher
  • Ability to effectively express thoughts/ideas through written and verbal communication
  • Strong organizational, problem-solving, and analytical skills; able to manage priorities and workflow
  • Proficient on basic computer programs: Microsoft Excel, Word, PowerPoint
  • Previous related work experience
106

Senior Manager of Digital & Channel Marketing Resume Examples & Samples

  • Develop and execute the global channel marketing strategy by defining the marketing plan per targeted market segment including specific approaches for customer retention and customer acquisition
  • Build a high-performing Marketing team to execute the plan by identifying, developing, and retaining strong talent
  • Proactively work with select Channel Partners in establishing deeper engagement and effectiveness of Channel activities to expand the visibility of our built-in products
  • Oversee execution of go-to-market plans for launching new OEM and activating their dealer networks
  • Set strategy and manage team responsible for campaign conception, list building, segmentation, development and execution
  • Manage field marketing team that is responsible for driving the creation and use of training and dealer materials to drive increased awareness and activate dealerships
  • Set OEM lead generation strategy and manage team responsible for driving top-of-funnel leads for Inside Sales
  • Set marketing automation strategy and manage automation team responsible for developing and executing marketing programs designed to onboard new customers or educate/cross-sell/upsell existing customers
  • Measure and adjust programs based on ROI analysis with further improvement of initiatives and processes implemented
  • Forecast channel marketing business contributions
  • Readout monthly on channel marketing plan, execution and performance
  • Serve as key leader on Americas OEM Leadership team providing strategic insights across functions to continually raise the bar
  • 10-15 years’ experience in integrated, multi-channel marketing including field and digital
  • Proven leader with 5+ years managing multiple direct reports
  • Demonstrated experience in creating business cases. Strong analytics, reporting and strategic thinking skills
  • Successful project management experience developing and launching new initiatives
  • Demonstrated ability to build strong relationships
  • Superior written and oral communication skills. Demonstrated experience in writing and presenting comprehensive marketing plans and executive presentations
  • Proven ability to build high-performing marketing teams combining Channel, Product Marketing & MarCom activities required
  • 3+ years in a global company with a matrix organizational structure highly preferred
  • Expert in Microsoft Office, CRM and Marketing Automation skill set required
  • Travel requirement: 15-25% mainly domestic travel as required
107

Channel Marketing Head-ed Resume Examples & Samples

  • Significant experience working within investment management or marketing
  • Bachelor's Degree required, preferably in Marketing, Communications, or related field
  • Strong writer with a confident grasp of the investment landscape including capital markets and the different asset classes
  • Project management skills and experience in developing and driving on initiatives
  • Strategic and analytical thinker able to provide solutions that are both creative and practical
  • MBA or CFA preferred
108

Channel Marketing Analyst Resume Examples & Samples

  • Conduct data analysis from enterprise data warehouse (EDW) and CRM systems
  • Use Marketing Automation software to execute marketing campaigns on behalf of marketing which includes quality checking, sending, and reporting
  • Pro-actively build knowledge of relevant external market trends and conduct market scanning
  • Perform and enhance segmentation capabilities
  • Own list management and reporting for marketing campaigns
  • Manage prospect mailing lists, working with customer facing teams to ensure they are current and complete
  • Support digital strategy through guidance and recommendations based on campaign performance
  • Promote CEB via Social media channels such as Chatter, LinkedIn etc and measure campaign success
  • Apply test and learn principles to improve marketing campaign performance (e.g., A/B tests)
  • Perform marketing campaign analysis, including tracking, data integrity validation, and reporting
  • Communicate with sales team to improve data integrity throughout the CRM system
  • Strong analytical skills
  • Ideally 2-4 years marketing/sales/ or business analytics experience
  • Ability to work both independently and with a team
  • Advanced MS Excel and Powerpoint
  • Must have experience with Salesforce
109

Channel Marketing Category Manager Resume Examples & Samples

  • Support Eaton Lighting Solutions product lines for the commercial business
  • Utilize analytical tools, customer POS and external data to identify market trends and growth opportunities
  • Complete market, district and store level analysis to identify trends, provide regional / vertical recommendations
  • Support from / to category analysis providing recommendations to improve mix and profitability
  • Create weekly / monthly executive summaries – internal & external versions
  • Assist in the planning and development of customer / Eaton growth strategies
  • Measure effectiveness of promotional / merchandising activities, provide recommendations for new opportunities
  • Monitor competitive activity in all categories
  • Support development and recommend improvements to stock programs and merchandiser planograms
  • Proactive analytics, provide recommendations for continuous improvements
  • A Bachelor's Degree from an accredited institution
  • A minimum of 3 years of experience in financial reporting, category management or brand marketing analytics
  • A minimum of 3 years of advanced level analytical and database applications experience (Excel and Access) including conducting complex ad-hoc data analysis
  • Must be legally authorized to work in the United States without current or future company sponsorship
  • A minimum of 5 years of creating/developing/updating/maintaining databases (PowerPoint, SAP and BW is a plus)
  • A minimum of 5 years of experience in financial reporting, category management or brand marketing analytics
  • A minimum o f5 years of advanced level analytical and database applications experience (Excel and Access) including conducting complex ad-hoc data analysis
  • Experience with Creating and presenting to C-suite level
  • Comfortable and efficient working with large amounts of data
  • Ability to analyze data and determine root causes
  • Self-starter, proactive, task oriented with the ability to manage multiple initiatives
  • Must be able to work effectively in cross-functional teams at Eaton and with electrical distributors
  • Innovative & versatile with ability to solve complex issues with new ideas
  • Excellent leadership, creative problem solving and project management skills
  • Strong strategic planning, organizational and interpersonal skills
  • Well-developed verbal and written communication skill
  • Proven ability to drive execution and meet deadlines
110

Specialist, Channel Marketing Resume Examples & Samples

  • Execute customer specific strategy for Western Digital including: channel priorities and budget allocation at Mobile Network Operators (MNOs) and Photo Retailers
  • Coordinate in-store visual merchandising and retail sales associates (RSAs) training within specific retailers
  • Understand the consumer and marketplace dynamics impacting the Memory and Hard Drive categories
  • Execute on key channel objectives for the brand and products with account teams and accounts
  • Plan and execute channel events including Tradeshows and Partner Summits
  • Understand the levers for driving share and revenue at the account level (e.g. on price, shelf presence, display, features, promotions, convenience, etc.)
  • Passion for learning
111

AVP Channel Marketing Resume Examples & Samples

  • This position is accountable for the go-to-market strategies that will deliver the $5B of annual Revenue; Strategic Services and Mobility Growth, and deliver on NPS targets
  • Position manages a team of 14 with 4 direct reports. This position also matrix manages external marketing agencies and leads internal cross functional teams to deliver on training, compensation, offer and marketing communication deliverables
  • Identify and quantify the market buying behavior and technology trends that are emerging
  • Drives investment for product development or establishing new pre or post service process to realize revenue
  • Establishes sales and compensation alignment to drive required results
  • Creates and delivers effective segment wide communications, amplifying the objectives and best practices to achieve them
  • Establish training curriculum and certifications to address unique needs of Public Sector sellers and sales leadership; driving the effectiveness of our sellers across the broad product portfolio is a critical element to success
  • 5+ years of Channel Marketing and/or Federal Industry experience a must
  • Excellent communication skills (Oral and Written) to address all levels internally and externally
  • Analytical skills are required to quantify and forecast trends (Risk and Opportunities) to drive investments and alignment of quota and objectives
  • Strong Business Acumen to develop and assess business case investments
  • Process and operational skills to develop and deliver integrated programs that address the pre and post sales process of RFPs, programs and campaigns
112

Specialist, Channel Marketing Resume Examples & Samples

  • Support the Sales Organization and Marketing Business Management by implementing marketing programs and activities that will help achieve sales targets, volume, and market share
  • Create market pull for SanDisk products both in general and for specific products. Develop bundles and joint marketing activities with other manufacturers to create value-added programs
  • Develop and maintain productive relationships with SanDisk sales, product marketing, marcom, business operations, and PR staff
  • Keep current with market conditions and competitive environment
  • Manage our Paid Search, Affliate campaigns and budgets – understand, optimize and expand our keyword list
  • Align web copy with SEO and SEM best practices to optimize both SEO and SEM strategies - stay informed of industry trends and best practices
  • Coordinate with cross-functional teams in successfully implementing email campaigns, online advertising, and co-marketing programs
  • Implement and manage online marketing programs focusing on building awareness and customer acquisition - measure, analyze, and optimize programs to achieve marketing goals
  • Continuously monitor SanDisk eCommerce sites for pricing and product content accuracy
  • Create comprehensive analytics function to measure and optimize site performance
  • Manage and maintain social networking programs for SanDisk Store
  • Monitor orders, fulfillment, and customer related issues
  • Provide reporting and forecasts. Work closely with management to collaborate on eCommerce strategies to meet the goal
  • 4 years eCommerce experience. Involvement in category management and marketing-oriented projects strongly preferred
  • Basic understanding of HTML, CSS, Content Management System, and graphic editing tools like Photoshop
  • Extremely internet savvy with thorough understanding of web design, usability, web functionality and shopping behavior
  • Strong in inventory management and data analysis
  • Works on problems of moderate scope where analysis of situations or data requires a review of variety of factors
  • Exercise judgement within defined procedures and practices to determine appropriate action
  • Understands implications of work and makes recommendations for solution
  • Escalate problematic disputes to supervisor
  • Follow departmental and organization policies and procedures
  • Aptitude to understand hard drive technology
  • Expert in CE eCommerce industry
  • Good knowledge of market research disciplines
  • Good knowledge of business plan disciplines
  • Excellent communication skills (verbal and written) in English
  • Good basic project management experience
  • Excellent organizational skills and an ability to communicate effectively at all levels of management
  • Experience in dealing with third party vendors
113

Channel Marketing Promotions Manager Resume Examples & Samples

  • Minimum 3 years of experience as a promotions manager, campaign manager or equivalent role, managing multi integrated promotional campaigns simultaneously with key partnered customers using various platforms and with multiple vendors
  • Minimum 3 years of experience in working with a collaborative (highly creative) marketing campaign development team
  • Experience interacting with partnered customers with COOP funding (i.e. distributors, manufacturer’s representatives, professional trades, contractors or end-users)
  • Experience working with business-to-business customers and translating partnered customer promotional requirements to a marketing communications team
  • Must be authorized to work in the United States without current or future company sponsorship
  • Minimum 5 years of experience in promotional campaign manager, channel marketing, product marketing and/or partner marketing
  • Minimum 3 plus years’ experience in marketing campaign development and execution
  • Bachelor’s degree from accredited university in Marketing, Marketing/Communications or Business Administration
  • Experience in an electrical products industry, ideally lighting or lighting controls
  • Strong leadership, planning and organizational skills with the ability to successfully multi task
  • Intense customer focus, with the ability to influence and engage peers and build relationships
  • Detailed planner, self-reliant, problem solver, results oriented and the ability to flex to customer demands
  • Able to make decisions in a changing environment, anticipate forward-looking engagement tools
  • Self-motivated with an ability to thrive under pressure with a thirst to gain greater insights
  • Collaborative and proactive team leader who can positively and productively impact strategic growth initiatives, meet financial objectives while managing administration initiatives
  • Exceptional written, oral, interpersonal and presentation skills and the ability to effectively interface with senior management
  • Ability to operate as an effective tactical as well as strategic thinker
  • High level of proficiency in MS Excel
114

Director, Alternate Channel Marketing Resume Examples & Samples

  • Responsible for building out the Alternate Channel, Navisite & Carrier Field Marketing organization
  • Creates a business plan to establish an alternate channel program including VAR, systems integrators (SI), Agent, Navisite & Carrier
  • Develops and implements Alternate Channel, Navisite (including direct) & Carrier marketing strategy including overlay opportunities with Spectrum Enterprise
  • Develops and manages all Channel Partner contracts, promotions, programs standards, training and account activities
  • Works with brand & product marketing to develop promotions and promotional materials to increase sell through and return on investment
  • Tracks effectiveness of channel marketing programs, and recommends pricing, promotions and programs to meet sell through and return on investment goals
  • Develops and manages partner onboarding and communication programs and processes
115

Director, Channel Marketing Resume Examples & Samples

  • Coordinate training and development of affected sales and support teams. Engage the marketing owned resources they need to be effective in their roles
  • Maintain an understanding of company products, services, policies, and business rules to effectively manage the marketing and communication efforts in the role
  • Interface with the Brand/MarComm team on PR and speaking opportunities
  • Manage the enablement of the team of Marketing Channel Managers to productively execute on the marketing plans for each respective sales channel supported. Effectively manage individuals towards growth within their roles to own their part of the business while providing mentorship to set and achieve goals
  • Proactive documentation and communication of upcoming activity to generate awareness of programs, results and next steps - upward, across peer set and with key stakeholders, especially sales
  • Provide ongoing team updates on campaign components and implementation progress to plan
  • Ability to build and foster relationships by developing, maintaining and strengthening partnerships with others inside or outside the organization
  • Strong analytical skills and the ability to address issues using a logical, systematic, structured approach
  • Strong computer skills including Microsoft Office; knowledge of budgeting, P&L reports, systems and procedures
  • Strong knowledge of marketing strategies and procedures
  • Strong understanding of indirect sales models
  • Strong knowledge of cable, telecommunications, networking, and cloud products and services
  • Excellent negotiating, leadership, communication, presentation and interpersonal skills
  • Ability to supervise and motivate others
  • Ability to handle multiple projects and tasks
  • Ability to analyze and interpret data
  • Ability to work independently and collaboratively
  • Project management skills and tracking details
116

Director, Channel Marketing Resume Examples & Samples

  • Build go-to-market plans by strategizing, delivering, and scaling marketing campaigns for specific Benefitfocus products
  • Drive joint messaging campaigns for awareness and demand generation activities that produce leads and referrals for Benefitfocus and our partners
  • Ensure that joint marketing materials are compelling for the sales teams and strategic partner to use in driving customer demand for our joint products
  • Work cross-functionally with stakeholders both internally and externally to execute marketing plans
  • Analyze and communicate results in order to scale effective programs
  • Successful track record of working with strategic, technology, resell, and services partners on go-to-market joint offerings and other traditional channel marketing tactics
  • 10+ years experience in marketing with an emphasis in B2B technology campaigns, product, and/or partner marketing
  • Experience managing multiple clients and partners with many internal and external stakeholders
  • Metrics-driven marketing mind and familiarity with marketing analytics platforms
  • Experience presenting to stakeholders including marketing, sales, and executive leadership
  • Enterprise Software and/or SaaS experience required. Familiarity with HCM/Benefits technology is a plus
  • Strong knowledge of channel relationships-including systems integrators and resellers
  • Deep analytical skill set to identify insights and optimize execution of campaigns/programs
  • Excellent communication and collaboration skills to partner with stakeholders and communicate findings to Benefitfocus senior leadership
  • BA/BS degree in marketing, business or quantitative field; MBA preferred
117

Channel Marketing Intern Resume Examples & Samples

  • Actively support field events relevant to the channel and key account calls. This includes specific account requirements like line reviews, support development of annual account business plans and all other appropriate direct account support
  • Maintain tracking sheets and totem poles for field sales promotions
  • Process free goods orders for sell through conversion programs
  • Maintain regular brand marketing communications to the CSO updating programs, product information, events and performance success stories
  • Assist in cross-channel communication within the brand marketing team and CSO to improve awareness and support of all brand initiatives
  • Must be proficient is MS office, specifically Microsoft excel. Creating and modifying pivot table is necessary and working knowledge of VBA is a plus
  • Must be ready to learn and contribute equally
  • Must be able to successfully pass a drug screen and a background check
  • Position only open to students with US work authorization who will not now, nor in the future, require sponsorship
118

VP Product / Channel Marketing Resume Examples & Samples

  • Working with local leadership, the Marketing VP owns the strategy, planning and execution of marketing programs to support new business development, brand awareness, product promotion and overall communications for B2B customers in the region. Specific responsibilities include
  • Identify and produce opportunities to generate visibility in the APAC market to elevate awareness of the First Data brand. Identify industry influencers and recommend opportunities to engage them with First Data. Establish a regional marketing calendar that leverages existing partner events and initiatives, regional and local industry events, media opportunities, and customer initiatives to promote First Data
  • Design and distribute compelling and targeted sales messaging, product positioning, client case studies, infographics and presentations to support telesales, sales and partners. Ensure materials present a clear and tangible value proposition that differentiates First Data in the APAC market. Ensure high visibility of our brand and solutions we offer within the partners’ channels on a perpetual basis
  • Collaborate with sales leadership to identify needs for supporting business development including the preparation of compelling and high impact pitch and proposal materials, promotional incentive programs, value calculators, infographics and micro websites
  • Support new business from digital lead generation from small and mid-sized merchants, including the assessment, analysis and procurement of digital and social media, PPC, display ads, etc. Coordinate with digital marketing development and support teams, integrate reporting with measurement tracking and salesforce.com; design and execute compelling offers, test, monitor and report results and progress
  • Assess the competitive landscape and identify opportunities to capture share and leadership recognition
  • Collaborate across the geography and cross functionally within First Data to create virtual teams to execute marketing programming, client and industry events and. Identify opportunities for unique events to showcase FD initiatives. Create, host and nurture customer advisory groups to generate client mind share and capture important insights to emerging needs
  • Manage a team of marketing professionals across the region; Set goals and manage progress against them; manage vendors or contractors as necessary. Ensure projects are managed to resonate culturally in each geography to budget and to timelines
119

Channel Marketing Intern SNH Resume Examples & Samples

  • Work collaboratively with Category Manager, Brand Marketing and Product Marketing to execute marketing plan initiatives
  • Execute and plan social media activities
  • Process invoices for payment
  • Process Creative Work Orders for Field Sales and Marketing Requests
  • Update and create a new merchandising catalog
  • Assist with competitive analysis and maintain product cross reference sheet
  • Review merchandising database for accurate and/or consistent descriptions
  • Computer literate on all major business software packages
  • Strong organizational and presentation skills
  • Effective communicator, both written and oral
  • Self-motivated to multi-task and meet deadlines assigned
120

Manager, Channel Marketing Resume Examples & Samples

  • Responsible for driving profitable acquisition sales from various channel partners while maintaining healthy productive relationships
  • Development of growth and execution strategy for Indirect Sales partnerships
  • Collaborate with alternative channels team on program development and updates including training and promotional materials
  • Drive rapid growth in authorized agent program including identification, qualification, training and management of agents/partners
  • Develop and maintain consistent contact strategy (i.e. onsite/field, phone, email…etc) with partners/agents to assess the program and drive performance
  • Assist with sales process as needed both internally and externally to ensure that the process is effective and efficient
  • Enrollment of third party partners and generation of sales through these partners
  • Provision of training and support for third party partners
  • Timely fulfillment of bid requests for pricing
  • Providing support for partner/agent requests and queries
  • Identifying and advocating product, incentive, people, and system/tool changes needed to meet third party partner needs and deliver channel growth objectives, including internal coordination for changes and contract negotiations with external vendors
  • Development and refinement of performance measurement and managements systems
  • Strong sales management and performance management skills
  • Ability to persuasively explain multiple products to a diverse group of business customers
  • Ability to engage executive level decision makers and third parties
  • Must be self directed and able to learn business and new products quickly
  • Ability to work and contribute as an effective team player in a fast paced sales environment
  • Basic understanding of Excel, Word and Power Point
  • Must have proven product and customer knowledge to educate third party partners on pricing and the application of competitive advantages to meet or exceed customer needs
  • Able to communicate effectively in oral and written form to all levels of an organization
  • Ability to manage projects and resources
  • Must possess a valid Driver’s License
121

Senior Mgr, Channel Marketing Resume Examples & Samples

  • Develop sales channel programs focused on improving lead quality, quantity and higher sales efficiency. Utilize sales enablement tools, segment specific messaging and targeting and competitive dispositioning
  • Expand existing lead ecosystem by creating and supporting new prospect lead source, such as customer referral programs, 3rd party partnerships and other non-traditional lead sources
  • Manage overall sales' collateral strategy and platforms. Maintain the library of content and assets, and ensure all external facing materials are up to date, relevant and available for sales. In partnership with Sales Ops, drive adoption of tools
  • Provide strategic direction to creative development; partner with marketing communications to create marketing and sales collateral
  • Manages Marketing expenses in order to ensure that they are within budget parameters
  • Consults with Marketing/Sales to identify, define, size, and prioritize strategic analytics opportunities
  • Gathers and communicates marketing campaign information and customer feedback in order to promote a common understanding of marketing campaigns, changes, and issues
  • Generally requires 8-11 years related experience
122

Associate Director, Channel Marketing Resume Examples & Samples

  • Develop, implement and manage marketing initiatives for all channels of U.S. Market Access customers. These accounts include Payers, PBMs, Physician Networks, Pathways Providers, Specialty Pharmacy, Trade, Medicare, Medicaid, State Oncology Societies and Physician practices
  • Develop marketing strategies and programs to meet the needs of Celgene brands and key channels and are modified/customized to address specific customers
  • Coordinate and lead all brand supported pull through initiatives – facilitate thinking on analytics, resource deployment, metrics for success, and tactical development and messaging
  • Collaborate with Health Economics and Outcomes Research (HEOR) team to develop tactics to support all Hematology/ Oncology brands. This includes development of Value Propositions, Economic Analysis and Tools as well as Unbranded tactics to support communication of value across various formulary decision makers
  • Collaborate with Market Analytics, Corporate Affairs and Market Access Team to monitor the competitive environment to identify opportunities with payers, patient access & pathways
  • Coordinate US Market Access input at all stages of brand development and decision-making; including proposed markets, positioning, branding, forecasting, pricing strategies, Phase III/IV projects, life-cycle management and scientific / promotional communications
  • Manage and optimize Market Access promotional budget to ensure optimal marketing mix and proper execution through all account teams or non-field based approaches
  • BA/BS required; MBA preferred. At least 6 or more years’ of industry experience with 5+ years of in line marketing/channel marketing experience, preferably with at least 2 or more years of Hematology/Oncology and/or Immunology experience
  • Strong knowledge of payers, patient access, physician networks, Federal & pathways companies
  • Previous Market Access experience required
  • Proven track record of effective people management with or without direct reporting accountability
  • Must demonstrate ability to lead strategically, drive performance, build alignment, inform, negotiate and collaborate
  • Excellent written/verbal communication. Experience in delivering complex messages to various internal and external customers with a track record of effective and influential presentations
  • Significant experience with strong project and process management skills, along with the ability to work on multiple tasks, and to effectively prioritize
123

Channel Marketing Analyst Resume Examples & Samples

  • The Channel Marketing Analyst will be responsible for working with the cross functional teams to track and follow-up on price blocks, product quality issues, delayed shipments, and merchandising fulfillment; analyze promotions and track program effectiveness; recommend program changes and improvements; manage competitive retail comparisons; interface with Brand Marketing to execute, track, and complete POP and merchandising improvements; approve and track promotional target funds; and work with sales & marketing teams in collaboration with product, brand, and finance to develop strategic initiatives to maximize sales and profitability
  • Minimum of 2 years in a sales, marketing, finance, or operations experience with a record of demonstrated achievement
  • Basic knowledge of key business measures—sales, gross margin, OM, etc
  • Computer proficiency to include Microsoft Office Suite
  • Solid analytical skills and problem solving ability
  • Strong multi-tasking ability and ability to manage deadlines in a dynamic, fast-paced work
  • Environment
  • Knowledge of construction, automotive, and woodworking products/market
  • Knowledge of SAP, BW, and other B&D software applications are pluses
  • 4 year college degree required and in Marketing, Business, or Finance preferred
  • Availability for 5% of Regional travel
124

Channel Marketing Associate Resume Examples & Samples

  • Collaborate with business unit counterparts to establish new account marketing goals and develop strategic and tactical plans to achieve them
  • Drive testing discipline and expansion / innovation
  • Track and review campaign performance and generate recommendations based on learnings, established best practices and competitive landscape
  • Establish and drive capability roadmap
  • Stay up-to-date on the latest marketing trends and bring innovation and new thinking to the group
  • Coordinate and execute enhancements and tests with internal Chase teams and third party vendors
  • Maintain reporting on channel performance and individual test results
  • Strong leadership skills, communication skills and the ability to work independently as well as lead cross-functional teams is required
  • Strong interpersonal effectiveness with ability to collaborate and work well with all levels of management and across organizational boundaries
  • Demonstrated ability to influence without authority and drive measurable outcomes
  • Proven understanding of the Card Program P&L and the essential drivers impacting profitability
  • Ability to articulate complex issues in a concise, simple and relevant manner to all staff levels
125

Channel Marketing Intern Resume Examples & Samples

  • We are only accepting applications from students who are or will be in Colorado this summer
  • Strong Excel and analytics skills preferred
  • Strong PowerPoint skills strongly preferred
  • Familiarity with social media platforms
126

Channel Marketing Intern Resume Examples & Samples

  • Assist in item setups and product launches
  • Create concept sheets and cost estimate requests for new products
  • Conduct retail audits and enter collected data into spreadsheets
  • Assist in line framing analysis and financial analysis
  • Perform marketing information searches on the Internet
  • Manage logistics of mock-ups for photo sessions and presentations
  • Excellent interpersonal communication skills
127

Channel Marketing Intern Resume Examples & Samples

  • Collateral development, selling tools and presentation decks
  • Conduct competitive and gap analysis
  • Assist in sell sheet technical information
  • Conduct marketing information searches on the Internet
  • Manage logistics of preparation for customer presentations
128

Channel Marketing Associate Resume Examples & Samples

  • Managing Kensington’s success on Amazon.com
  • Undergraduate degree in Marketing from an accredited university preferred or professional experience equivalent
  • At least 3-5 years of professional work experience in the technology industry. Prior channel marketing experience and/or merchandising preferred
  • Passion for the job, career and company success
  • Strong team player with a positive attitude and a strong sense of accountability
  • Works well under pressure from short deadlines and handles tasks with a sense of urgency
  • Strong organization skills and able to manage multiple projects/tasks at the same time
  • Professional presence with solid communication skills
  • Capable problem solver, that is creative in finding a path to success and creating win-wins
  • Ability to collaborate and build good working relationships with a large cross functional team – including Global Marketing, Regional Product Management and Sales
  • Strong customer focus – both internal and external
  • Experience working with Amazon.com and other top consumer electronic resellers (CDW, Dell, etc) a plus
  • Financial experience related to both budgetary and ROI/metric management a plus
  • Experience in coordinating and working brand events such as trade shows, customer floor-days and other marketing events a plus
129

Senior Manager, Channel Marketing Resume Examples & Samples

  • Drive joint messaging and objectives for awareness and demand generation activities that produce leads and referrals for both Box and selected partners
  • Enterprise Software and/or SaaS experience
  • Strong knowledge of channels - including systems integrators and resellers
  • Expert in designing multi-touch, nurture campaigns to leverage partner account lists
  • Excellent communication and collaboration skills to partner with stakeholders and communicate findings to Box senior leadership
  • 5-7 years experience in high technology channel marketing
  • BS/BA
130

Channel Marketing Intern Resume Examples & Samples

  • Strong communication skills with ability to interact with cross functional teams
  • Solid technical skills and analytical proficiency
  • Proficient skills in Microsoft Office
131

Channel Marketing Executive Resume Examples & Samples

  • Execute the partner channel marketing plan which delivers against our business priorities and helps our channel exceed its targets
  • Provide first class marketing support to drive demand for our partners and supporting them in selling our products and services
  • Marketing activities include but are not limited to: marketing campaigns, partner newsletters and briefings, product literature, events, incentive support and portal management
  • Briefing creative agencies on marketing activities to deliver engaging creative, compelling content and successful campaigns
  • Be fully knowledgeable of business propositions with features and benefits tailored to the partner channel, requires collaboration with internal stakeholders
  • Sets targets for marketing activities, measures success and recommends/implements ways of achieving continuous improvement
  • Provide support to the training team to ensure the right marketing messages are landed
  • Understanding the proposition and portfolio
  • Builds and executes a marketing plan that delivers on the business priorities
  • Ability to prioritise the demands on delivery of activities
  • Applies best practice and provides recommendations across channels
  • Stakeholder Management
  • Working collaboratively
  • Influencing and Persuading
132

Channel Marketing Executive Resume Examples & Samples

  • Provision of support for specific Marketing Programmes
  • Maintenance of allocated dashboards and reports, and provision of monthly analysis/commentary to management
  • Entry of QTF based tactical promotions into the eSAP system, accurately and to agreed deadlines
  • Prevention, correction and resolution of eSAP related queries
  • Provision of back-up support to the team
133

WW Beats Go To Market & Channel Marketing Resume Examples & Samples

  • 3-5 years of experience, preferably in a corporate communications, staff engagement or creative role and/or within a CE or performance sales organization
  • Extraordinary communication and social skills with the ability to listen effectively, socialize ideas across organizations, and articulate the strategies, messages and insights
  • We require Independent and self-sufficient qualities, able to excel within autonomy and ambiguity. You’re smart, ethical, friendly, hard-working and dedicated. An unquestionable personal code of ethics, integrity, diversity and trust
  • Excellent written and visual communications skills, both for business as well as creative messages
  • Advanced level Keynote is a requirement
134

Manager, Channel Marketing Resume Examples & Samples

  • University or four-year college, with a focus in business/marketing
  • 5-7 years of experience in channel management, brand management and / or sales, ideally with a CPG or durable company
  • Successful track record in
  • Developing and executing a multi-year plan for growth
  • Effectively leading and collaborating with partners in a cross functional team of people to achieve results
135

Channel Marketing Intern Resume Examples & Samples

  • Requires details-driven, organized person to team up with internal clients and creative resources
  • Support development of partner marketing messaging and associated collateral
  • Support campaign and ad kit development
  • Support event planning for TiVo workshops, tradeshows, webinars targeting cable operators
  • Work with creative team to package up and deliver assets to a dozen plus cable partners via standard web-based tools
  • Assist with the creation of digital marketing campaigns via social and email
  • Brainstorm innovative marketing initiatives to help cable operators retain potential cord-cutters by leveraging the TiVo Service
136

Manager, Channel Marketing Resume Examples & Samples

  • Executes all Channel Partner incentives, promotions, MDF standards/processes, training and account activities
  • Manages & executes incentives to drive product & revenue opportunity growth across all channels. Create and implement sales tools and programs such as blitzes, so as to maximize sales’ productivity and ROI
  • Assists with the development & execution of the event marketing strategy, identifies key tradeshows and marketing partnerships. Manage/coordinate, execute and monitor customer events (including ROI tracking) such as major tradeshows, sponsorships, and other industry events. Track and measure the distribution of venue tickets to Sales teams to maximize return on investment
  • Supports new offer, product, and campaign launches. Support association and chamber memberships. Facilitate and distribute support materials to all Sales teams within the assigned areas
  • Facilitates communications internally, working with Branding and Central Marketing to develop communications for Sales employees
137

China Channel Marketing Director Resume Examples & Samples

  • You will be the primary driver of Seagate’s brand to the distribution channel network, communities, government, alliance and consumers
  • Develop short to long term strategy and goals in alignment with the businesses and sales on channel development, product positioning, community engagement and OEM/government association
  • Localize the core positioning for product tier, focus and segmentation for all component products in market place
  • Establish consistency in Seagate’s global brand within scope of local adaptation
  • Develop and implement product go-to-market launch plans in the channel, working with all functional groups
  • Lead, develop and grow a team of local channel marketing teams to be best in class in skills, knowledge and impact to business
  • Continuously develop in marketing innovations and automation to enhance sales and marketing productivity and ROI in the field
  • Accountable for marketing spent, processes and ROI measurement
  • Collaborate with corporate marketing to establish requirements, guidelines and support for China to optimize cost, efficiency, needs and growth opportunities
  • Active and regular engagement with channel and consumer communities locally
  • A leader with a vision and a team player
  • Bachelor’s Degree preferably in marketing, finance or engineering
  • Minimum 10 or more years of relevant experience with minimum 7 years in channel or consumer marketing
  • Proven track record in sustainable business and brand development at regional or local level
  • Energetic, action and results-oriented. Ability to manage at a high level and operational level as well
  • Experience with working through organizational complexities in a large corporate environment with multi-cultural and multi-regional international teams
  • Strong marketing technics and knowledge of digital marketing especially pertaining to China’s digital platforms
  • Strong competence in marketing, channel, branding and strategy
  • Strong organizational, planning, analytical, and reporting skills
  • Must be able to travel up to 40%, including international travel
  • Bi-lingual English and Chinese
138

Channel Marketing Associate Resume Examples & Samples

  • Suport the execution of measurable demand creation programs that drive revenue through direct and indirect sales teams
  • Interlock with regional field sales leadership to ensure agreement on priorities, adjusting as required by changing market conditions and emerging opportunities
  • Work with Web Team on site resources to ensure that inbound traffic can be converted into known leads through a best-in-class Web experience
  • Implement testing methodologies to enhance the demand creation process, including response and conversion rates and multivariate testing
  • Support end-to-end lead management process in conjunction with sales operations and marketing operations, including lead capture, nurturing via portfolio marketing, and service-level agreements (lead definitions, lead acceptance/rejection reasons and disqualification reasons that feed into appropriate nurture streams when applicable)
  • Forecast, measure, analyze and report on the impact of demand creation activities on sales pipeline, revenue and sales cycle length
  • Manage and adhere to budget
  • Sales force automation
  • Web content management
  • Business intelligence tool
  • 2 or more years of b-to-b demand creation experience; digital/inbound marketing including Web and content marketing, ability to leverage social media to seed demand, search engine optimization/search engine marketing (SEO/SEM), association marketing and content syndication
  • Building and managing a shared Demand Waterfall with sales
  • Experience in supporting sales to meet or exceed pipeline and revenue targets
  • Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences
  • Team player with cross-functional project management skills
  • Demonstrated skills in positioning and differentiating products and services
  • Hunger to grow and develop marketing career in a fast-paced environment
  • Listening, probing and interpreting needs
  • Conceptual skills to develop a common campaign model
  • Understands how to use social media in demand creation
  • Can help direct the content required for demand creation
  • Inbound marketing
  • Exceptional project and agency management
  • Upward management to gain acceptance for plans and budgets
  • Ability to leverage technology including marketing automation, Web content management, Web analytics and business intelligence (reporting and analysis tools)
  • Demand type, relative targeting and the b-to-b buying cycle
  • Demand Waterfall processes and metrics
  • Lead scoring attributes and schematics
  • Demand reporting/metrics
  • Multi-touch, multi-dimensional marketing program design, creation and implementation
139

Channel Marketing Intern Kwikset Resume Examples & Samples

  • Work collaboratively with Field Sales, Brand Marketing and Product Marketing to execute marketing plan initiatives
  • Provide excel analysis on channel marketing and field sales promotional programs
  • Manage 3rd party inventory levels with literature fulfillment organization
  • Support Kwikset Retail Set Listing Landscape
  • Support the development of customer Kwikset plan-o-grams software
  • Work with Brand Manager on product image catalog request
  • Support Epicor Kwikset Data Analysis
  • Process customer forms for field sales Preferred Partnership Program
  • Completed or working toward a college degree, preferably in Marketing \ Business
  • Strong emphasis on achieving commitments
  • Prioritizes those projects that will maximize benefit to the organization
140

Director of Channel Marketing Resume Examples & Samples

  • Partner with U.S. and Canada Wholesale Sales Leadership team along with Product and Brand Marketing functions to develop channel specific solutions aimed at expanding penetration and profitability in Wholesale
  • Work with Wholesale Channel Sales VP and Business Leader to analyze, develop and execute long term & innovative Wholesale channel strategy, leveraging our core strengths as the industry continues to evolve
  • Development and execution of effective pull-through marketing strategies for all trade professional segments and influencers- minimizing channel conflicts - balancing selling tools, product, price, service & availability needs for all potential Masonite down channel customers
  • Specific management of APD (All Products Distributor) members and other key customer’s annual planning process including development and management of budgets, facilitation and tracking of all custom collateral development and display initiatives & development and management of unique programming and loyalty programs down channel for dealers and builders/consumers
  • Develop and drive annual channel marketing plan and budget to meet company and channel objectives
  • Lead Wholesale Channel Merchandising strategy and effectively manage annual display budgets
  • Develop, organize, and facilitate all channel specific communication in conjunction with other cross functional marketing departments within Masonite including brand, marketing and product management (campaigns, announcements, direct mail, etc. - working w/ Masonite Sales Team and Product Managers)
  • Leveraging new product launches through implementation of communication plan, merchandising, POP, and sales training aids
  • Partner with Digital Marketing, Ecommerce, and IT teams to drive forward looking digital strategies and solutions for Wholesale Channel
  • Develop, deliver & promote Masonite selling tools: presentations, competitive comparisons, samples, displays, product kits,
  • Work with product marketing to gather, research & incorporate VOC in all marketing activities
  • Bachelor’s Degree Required: Major in marketing or Business MBA is preferred
  • 7-10 years of Senior sales and marketing experience in building product, hard goods or consumer goods, Wholesale Distribution Channel
  • Project management, clearly articulating project scope and objectives, meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, and tracking/monitoring success
  • Customer service orientation, complete customer focus, driven to meet or exceed customer expectations
  • Must be Windows PC computer and internet literate; possess advanced word processing, database and spreadsheet skills with the following applications: MS Office Suite, Word, PowerPoint, Excel; Access preferred
  • Ability to change course/tasks based on the changing needs of the business – flexibility
  • Detail-oriented, thorough, strong follow through, sense of urgency
  • Ability to work effectively and cross-functionally with various departments throughout the company
141

Manager, Channel Marketing Resume Examples & Samples

  • Champions the Buxom brand across all US retail channels in order to drive growth in all retailer brick & mortar and online sales channels
  • Develops strong partnerships & regular communication with US retail wholesale teams in order to create robust marketing plans & relevant content consistent with the Buxom global marketing strategy
  • Partners with Retail Account Wholesale teams to plan and manage manages all channel-specific marketing activities with the goal of driving consumer brand/product awareness, new customer acquisition, and driving traffic and sales per channel
  • Oversees the content development & production of all Market Week materials, and participates in Market weeks to support company initiatives and retail partnerships
  • Leads development and cross-functional management of all US VM projects to ensure on-time execution and creative output consistent with overall brand strategy, including coordination of robust written briefs, liaising with retail wholesale partners, and driving approval & feedback across internal (Buxom brand) & external (retailers)
  • Partners with Global Marketing Manager to develop & deliver robust brand content to support all retailer.com content needs
  • Partners with Wholesale teams (and local production houses/vendors) to develop and produce tailored consumer-facing collateral & event materials to support retailer strategies (while remaining consistent with global brand direction)
  • Reviews available CRM/customer data to identify opportunities across customer segments, and recommends strategies & marketing plans to optimize to target them
  • Identifies business opportunities and risks through utilizing sales performance data, business trends and market information
  • Liaises with retail wholesale channel teams on regular basis to ensure integrated marketing calendar reflects latest plans across all channels, and is cohesive with overall brand national marketing plans (ie media, social, PR)
  • Writes creative briefs and manages outcome of deliverables for channel (in alignment with global guidance and toolkits)
  • Partners with Education Director to commercialize product and maximize market potential by developing support tools for the Sales team, for new product launches, events, and other ad-hoc retailer programs
  • Coordinates delivery of all retailer & retailer.com comp needs each season
  • Project manages execution for retailer-specific event activation output (ie Ulta GMC)
  • Coordinates timelines for all retailer-related activity to ensure all cross-functional brand teams deliver output as needed (ie retailer market week, new product reviews, comp delivery)
  • Bachelor’s degree required; graduate degree preferred
  • Minimum of 6-8 years’ experience working in retail or beauty / luxury/consumer packaged goods
  • Attention to detail with strong organizational and communications skills
  • Ability to identify new opportunities and applications of advanced analytics-based insights to customer insights, media and advertising business issues
  • Creates and maintains great relationships with staff, channel partners, and vendors
  • Ability to organize, prioritize, and deliver multiple products or services concurrently under time constraints
  • Ability to assimilate new ideas and information quickly, to successfully recommend actions using objective data, and influence the actions taken based on that data
  • Creativity and appreciation for design that enhances channels images and is relevant to our core consumer
  • Flexible, open-minded, and eager to find new and creative ways to improve the customer & retail experience through visual merchandising and design
142

Assoc Manager, Channel Marketing Resume Examples & Samples

  • Creates ongoing channel plans to identify the best new customer segments to pursue, based on data available through internal and external resources
  • Supports the Director, Channel Marketing in creating innovative and effective channel marketing campaigns to launch new products or grow existing sales
  • Executes Channel Marketing strategy to ensure development of plan capitalizes on opportunities, maximizes ROI and meets/exceeds current business goals
  • Maintains and communicates campaign timelines and updates with cross-functional partners ensuring proper collection and monitoring of data to assess ongoing performance and KPI tracking
  • Sets success metrics for plans, encompassing financial and non-financial metrics
  • Analyzes results at the channel level of new product launches and trade marketing initiatives
  • Partners with Global Brand, Sales Operations and Supply Chain on production and allocation of samples and gifts with purchase where region specific
  • Supports content development for Market Week and participates in Market weeks to support company initiatives and retail partnerships
  • Tracks and manages spend against budget; reconciles budgets and invoices of channel marketing
  • Collaborates with Product Development for new product introduction using the most effective and relevant means to reach channel partners and gain exposure
  • Commercializes products and maximize market potential by developing strategies and tools for the Sales team, including channel marketing plans, promotions, merchandising, and POP materials
  • Bachelor’s degree required, MBA strongly preferred
  • 2-4 years of relevant experience developing and executing channel marketing campaigns and product launch strategies with the end goal of acquiring new customers and raising brand/product awareness
  • Experience working in beauty, fashion, retail or CPG
  • Knowledge on current advertising and marketing trends, media industry news, consumer behavior reports, entertainment/pop culture and retail innovation in order to understand how best to market to our target consumer
  • Resourceful when it comes to solving problems and pursuing new, valuable and innovative opportunities
  • Effective partner/vendor management skills
  • Expertise and experience managing budgets
  • Must be able to perform essential functions (with or without an accommodation) without posing a "direct threat" to the h and safety to self or others
  • The Company reserves the right to alter, change, abolish and even combine jobs depending upon changing conditions and needs
143

Senior Manager, Channel Marketing Resume Examples & Samples

  • Lead channel marketing strategy, initiatives and program execution across the AirLink product line
  • Work in collaboration with Channel team and partners to develop and execute annual marketing plans
  • Develop innovative go-to-market programs for channel that drive pipeline revenue
  • Manage channel marketing budget and MDF programs
  • Drive ongoing communications with partners to keep them informed on new products, programs, promotions, etc
  • Be the voice of our partners by gathering and acting on feedback to ensure they can deliver on our strategy
  • Develop and implement a "channel onboarding" program
  • Drive annual Partner Summit including strategy, messaging, content
  • A proven track record of implementing successful marketing programs for a distribution channel
  • Demonstrated success working with resellers and distributors in North American market
  • Expertise in designing programs across multiple media including digital and traditional channels
  • Demonstrated ability to deliver quality results on time and on budget
  • Demonstrated ability to work effectively across teams dispersed in different geographic regions
  • Undergraduate degree, 8-10 years marketing experience in B2B technology company
  • At least 5 years in a channel marketing management role
  • Percentage of Travel: up to 50%
144

Associate Manager Channel Marketing Resume Examples & Samples

  • Minimum 4 years experience in digital marketing or channel management required or, minimum 2 years experience with an advanced degree
  • Experience formulating marketing plans, managing agency relationships, and working on marketing automation and CRM preferred
  • Experience in marketing communications/interaction with customers via multi-channel marketing approach such as email, mobile, and social, is highly preferred
  • Experience presenting and delivering to leadership inside and outside of the organization, highly preferred
145

Senior Director Field & Channel Marketing Americas Resume Examples & Samples

  • Drive marketing strategy and implementation to deliver pipeline coverage for the sales organization
  • Collaborate with segment and divisional sales stakeholders to build an integrated, marketing and communications plan
  • Manage marketing deliverables and review metrics to gauge effectiveness and impact of marketing related activities
  • Ensure close interlock with sales stakeholders
  • Develop, maintain and leverage a direct and indirect marketing capability
  • Build brand and RSA customer loyalty, supporting corporate messaging and bringing it to the field and channel
146

Global Channel Marketing Director Resume Examples & Samples

  • Develop and evolve the Global Channel Marketing programs, resources and tools to create and drive partner demand
  • Educate and work with stakeholders across the business and with our partners to implement the strategy, initiatives and programs
  • Own and execute partner communications, tools and resources
  • Develop and support partner metric collection, analysis and KPIs to measure the effectiveness of partners and impact of programs and ROI of channel marketing
  • Manage and support a globally distributed team
  • Drive thought leadership w/ RTM partners around marketing
  • Drive cross-functional coordination
  • MBA or Masters degree
  • Global team management and communications (flexibility to work across multiple time zones.)
  • 8+ years of relevant partner marketing experience
  • Understanding channel marketing programs and how to execute them with partners to build pipeline
  • Budget management and project tracking
  • Strong presentation, writing and communication skills required
  • 20% -30% Travel US and International
147

Channel Marketing Intern Resume Examples & Samples

  • Assist team with other administrative responsibilities to help drive partner growth
  • Support activation of key strategic planning initiatives in relation to strategic focus areas
  • Plan, manage and provide deliverables on projects as assigned
  • Identify opportunities for improvement and makes constructive suggestions for change
  • Report out/present your project deliverables to Leadership and Human Resources Teams at the end of the internship
148

Director, Channel Marketing Resume Examples & Samples

  • Strong presentation skills
  • Ability to perform well against deadlines
  • Detail orientation
  • Personal Capability – Demonstrate technical and professional expertise, Solve problems and analyze issues, Innovate, Practice self-development
  • Interpersonal Skills – Communicate powerfully and prolifically, Inspire and motivate others to high performance, Build relationships, Develop others, and Collaborate with others
  • Bachelor’s degree in Business, Marketing or Communications
  • 7-10 years of relevant experience in marketing and/or sales roles
149

Channel Marketing Director Resume Examples & Samples

  • Ability to manage multiple vendors and customers
  • Work collaboratively in a team-based environment
  • Character – Display high integrity and honesty
  • Focus on Results – Establish stretch goals and Take responsibility for outcomes
  • Category management or retail merchandising experience preferred
150

Channel Marketing Account Representative Resume Examples & Samples

  • Responsible for executing demand generation programs to create qualified leads
  • Convert Tele-Qual MQR leads to Opportunities and warm transfer these BANT qualified leads to Account Manager/Inside Sales/Partner resources
  • BANT qualify high value leads such as product trials, deal registration leads, inbound sales calls, aged opportunities from Account Manager/Inside Sales resources and converting them to Opportunities and conducting a warm transfer to the applicable Account Manager/Inside Sales resources
  • Conduct various predefined call-out programs to drive product and services awareness, generating leads and BANT qualifying them through to Opportunities for warm transfer to the applicable Account Manager/Inside Sales resources
  • Collaborate across departments (sales, marketing, services, product) for demand generation campaign development and execution
  • Degree/diploma in relevant field, educated and looking for your first sales role within a global organization
  • 3+ years working experience in IT industry, preferably with telemarketing/telesales experience
  • A genuine interest in technology and intrigued by creative ways to improve the mobile experience
  • Driven to help enable targets, relentless positive attitude and strong work ethic
  • Ability to succeed within a highly dynamic sales organization
  • Excellent communication and presentation skills, attention to detail, and a bias for proactively resolving issues
  • Ability to learn and master common office software and CRM applications (PowerPoint, Word, Salesforce.com)
  • Experience in sales, preferably within the wireless industry (an asset)
151

Specialist, Channel Marketing Resume Examples & Samples

  • Analyze channel metrics and build strategic programs to improve overall performance using 4P execution. Support the development of Quarter plans
  • Evaluate & clearly communicate campaign results and channel performance
  • Pull insights from results & customer feedback to optimize marketing spending & activities
  • Develop actionable campaign insights, analytical frameworks, and profitability models to improve conversion rates, port ratios and product mix
  • Manage end-to-end launch of new promotions and services from executive approval through channel execution, training & post-mortem analysis
  • Work closely with key stakeholders and vendors to launch new programs while leading large cross functional teams through design, build, implementation, communication and execution
  • Create competitive comparisons and sales job aids for channels
  • Responsible for ad-hoc usage and revenue reports & analysis to drive market pricing decisions in addition to Market analysis and gap closure initiatives
  • Proven analytical ability combined with strong interpersonal skills and business acumen
  • Ability to synthesize data into clear and simple recommendations and insight for the business
  • Experienced in developing programs, providing recommendations based on results and making decisions
  • Creative with the ability to think outside the box when developing channel summaries and competitive comparisons
  • Exceptional communication & collaboration skills
  • Highly self-directed and comfortable working in the face of change and ambiguity
  • University degree with a Business, Marketing, or Mathematics and/or related discipline
  • Knowledge of the evolving competitive telecom environment
  • 3-5+ years of experience in a marketing and/or channel execution role
152

Channel Marketing Analyst Resume Examples & Samples

  • Supports our Financial Institution partners, partnership managers, and sales teams through company channel marketing programs to accelerate referrals in our merchant channel
  • Enhances our partner engagement model including the PartnerAdvantage program and program success guides/checklists
  • Writes, distributes, and manages communications calendar for various types of partner and sales communications and events
  • Develops co-branded collateral and digital assets to promote our merchant solutions product offerings
  • Assists with the development, launch, tracking, and analysis of our banker incentive offers
  • Manages a variety of projects through effective project management skills
  • Keeps pace with industry changes and channel marketing strategies
  • Typically requires a Bachelor's degree and a minimum of 2 years of related experience; or an advanced degree without experience; or equivalent work experience
153

Channel Marketing Analyst, Merchant Products Resume Examples & Samples

  • Interacts with our sales teams and merchant line of business to generate leads and accelerate closed deal revenue in our merchant channel
  • Support the sales team's cross-sell and retention efforts
  • Launches new product and vertical specific offerings to enhance our competitive differentiation
  • Support product management, sales enablement and sales in their product launch efforts
  • Uses effective marketing strategies, creative writing, and effective project management skills
  • Builds productive internal/external working relationships
  • Typically requires a Bachelor's degree and a minimum of 3-5 years of related experience; or an advanced degree without experience; or equivalent work experience
154

Intern, Global Indirect Channel Marketing Resume Examples & Samples

  • Must be proficient with MS Office tools. Technology-savvy
  • Functions well in a fast-paced environment, detail-oriented and a good team player
  • Calm demeanor. Customer-service oriented. Enjoys interacting with a variety of people
155

Channel Marketing Associate Resume Examples & Samples

  • Project manage and prioritize deliverables and calendar of events, as specified in the strategic marketing plan
  • Coordinate execution of social and digital marketing campaigns, ongoing web content updates
  • Administer custom participant communication programs
  • Leverage existing marketing constructs, assess and establish appropriate, recurring communications constructs for the DC team
  • Gather and analyze metrics for all marketing related activities, prepare reports for key stakeholders, and make recommendations based on findings
  • Support DC focus events: PIMCO hosted and industry conferences
156

Manager, Channel Marketing Resume Examples & Samples

  • Defines the tool set channel partners need to create opportunities and move them through the funnel, including training programs
  • Responsible for creating and directing Quantum’s channel communications plan which includes newsletter, email, social media, blogs and web
  • Creates co-branded multi-touch campaigns to support channel and field marketing
  • Owns and drives engagement of the partner portal and associated applications
  • Defines and reports on key metrics, understands which are critical to revenue and can communicated performance via summary level reporting for executive management,
  • 3+ years managing team(s)
  • A cross functional leader with the ability to manage directly and indirectly
  • Experience developing and creating Channel Marketing enablement programs and collateral
  • Experience developing and managing partner incentive programs (SPIF's)
  • Proven ability to develop strong relationships across multiple business lines
  • Experience managing vendors, contracts and agencies
  • Experience with multi-touch marketing
  • Salesforce - Experience running reports
  • Marketo (or similar marketing automation) experience a plus
157

Manager, Channel Marketing Resume Examples & Samples

  • Manage team of Email Operations specialists in partnership with counterpart in North America Headquarters in Waltham, MA: responsible for enabling our marketing strategy by overseeing campaign set up, customer segmentation, QA, execution and deliverability ensuring on-time, flawless execution for 16+ markets
  • Provide strong leadership, coaching, mentorship and career management for 2 direct reports and other team members globally
  • Serve as champion of agile guiding teams into associated methodologies by providing feedback, supporting process improvements and acting as a coach for team members across multiple teams
  • Encourage team members to “think differently” and optimize the way we work by supporting calculated risk-taking and driving our experimentation culture
  • 5+ years of online marketing experience with proven success working with globally distributed teams
  • Previous experience in managing a small group of people and in being responsible for their career development is required
  • Bachelor’s degree in marketing, business, or related field
  • Experience working with agile methodology/teams
  • Solid analytical skills and fully capable in problem detection/innovative problem solving
  • Exceptional verbal/written communication and organization skills with ability to manage many complex initiatives at once
  • Maintain high level of accuracy with a strong ability to meet deadlines
  • Experience with marketing automation systems preferred (ex. Adobe Campaign, Unica)
158

Channel Marketing Development Representative Resume Examples & Samples

  • Provides sales and marketing support to Retail and Etail Channel sales teams
  • Creates monthly sales reporting and facilitates updates on promotional funding budgets and customer rebates
  • Facilitates SOX compliance activities by organizing customer rebates and co-op program documents
  • Monitors distribution of customer rebates and accuracy of deductions taken by customers
  • Creates basic marketing programs, materials and email communications
  • Coordinates event planning, including participation in customer sales events, trainings, tradeshows and industry events
  • Maintains price and cost change files, custom contracts and EDI cross reference tables
  • Understands and demonstrates Essendant's Core Values
  • Ability to multitask and work with internal and external associates across all levels and functions
  • Strong time management skills and attention to detail
  • Intermediate knowledge of general marketing principles and reporting
  • Intermediate MS Word, Excel, and Power Point skills and basic MS Publisher and Outlook skills
  • Basic knowledge of general accounting principles and cost analysis
  • Basic knowledge of Adobe Photoshop, MS Publisher or other similar software programs is a plus
  • Bachelor’s degree Business, Marketing, Finance or a related discipline required
  • Experience with financial impact or cost analysis preferred
159

Institutional Channel Marketing Director Resume Examples & Samples

  •  Own strategy development for the channel within a cross-functional team with key decision-makers and business leaders
  • O Conceive, develop and execute integrated marketing campaigns, applying segmentation techniques developed with the help of in-house marketing database and business intelligence experts, as appropriate
  • O Lead program development and execution (product and thematic campaigns, contact and drive to web /digital strategy, as well as events and roadshows), overseeing a channel marketer who will assist in the development and execution of the marketing plan
  • O Be the channel brand champion in delivering Invesco’s brand promise and value proposition to support the businesses strategic growth objectives
  •  Take the lead in developing relationships and partnering with the following
  • Investment Groups, Product Management and Product Marketing to help inform development, packaging and market activation of compelling messaging and positioning programs for Invesco’s solutions and bespoke strategies to the OCIO platforms and marketplace
  • Develop effective partnership with Marketing Shared Services Groups to leverage skills & expertise to develop & activate marketing programs that leverage the full set of marketing channels & expertise (Events, Brand, Digital, Database/Analytics Teams)
  •  Partner with the Events team, lead and help implement the Channel’s Event strategy and program
  •  Will be responsible for developing and maintaining
  • O Channel-specific marketing program assets and materials that articulate the institutional businesses’ value proposition and capabilities
  • This includes: pitch books, fact sheets, videos, webcasts, web copy, sales ideas, brochures, and flyers (leveraging the support of communication and other specialist functions to develop, deliver and maintain these)
  • O Channel-specific communication programs that apply best practices in digital and social media disciplines
  • O Support other ad hoc cross-channel marketing initiatives that may arise from time to time
  •  A minimum of 10 years marketing experience within a financial services environment
  • Preferably institutional asset management, with proven industry, market segment/channel knowledge and solid grasp of investment products and their application and relevance in the Institutional context
  •  OCIO platforms and marketplace knowledge and marketing experience a big plus
  •  Previous experience in an investment management marketing role (preferable institutional) with a demonstrated track record packaging and promoting investment products, insights and themes across multiple asset classes
  • The ability to think conceptually and strategically with a strong focus on tactical execution
  • A strong team leader, able to lead cross-functional and matrixed teams and working groups
  • A team player that believes in the power of collaborative work and interacts with co-workers in a collegial and respectful manner
  • An effective problem solver that seeks excellence and continuous improvement in his/her work
  • Excellent relationship builder with strong interpersonal skills and a collaborative approach to working with colleagues
  • A persuasive communicator in individual, small and large group environments
  • Executive presence and presentation skills; ability to work with senior sales leadership and other senior key business stakeholders
  • Ability to manage & oversee multiple projects at one time
  • Experience managing and leading a small team or individual
  • Knowledge of regulatory and industry rules, guidelines (GIPS, SEC, FINRA)
160

Senior Manager, Mexico Omni-channel Marketing Resume Examples & Samples

  • 1) Marketing Planning
  • Lead Mexico Commercial Planning, developing seasonal and monthly promotions and event plans in partnership with cross function teams
  • Partner with Marketing Effectiveness and in-market agencies to measure traffic and sales impact of our events and media in Mexico to guide future planning
  • In close partnership with Director, International build annual/seasonal marketing strategies, plans and budgets
  • Drive execution of seasonal & Grand Opening marketing
  • Co-develop briefs with Director, International for over-arching media strategy and channel strategies
  • Write and publish Promotions/Event procedures to stores
  • Support Director in management of key customer insights projects for brand as needed in Mexico
  • Develop understanding of Mexico’s business and marketing objectives, and identify and communicate ideas and opportunities to support those objectives both leveraged from Global Marketing Strategy and localized for Mexico
  • Subject matter expert on Marketing in Mexico markets, specifically in retail
  • 2) Drive Brand Launch Strategy for new stores in Mexico
  • Partner with the Director, agencies and Field Leadership to develop seasonal/monthly promotions and event plans
  • Work with Director, finance and marketing leadership to help establish marketing business objectives and traffic goals for our International markets
  • Plan, execute and provide strategic oversight on new store opening marketing
  • Apply customer lens, creative thinking and competitive insights to promotions and events
  • 3) Manage In-Store Marketing Elements
  • Partner closely both with Director, International, retail marketing and print production to ensure all in-store marketing elements are leveraged, localized, produced and installed as specified by Brand
  • 4) Drive traffic with Media
  • Partner with SF based Media team and in-market agency to ensure that all media is driving brand awareness and traffic in Mexico
  • Plans should be localized to the market and leverage content produced in US where possible
  • 5) Drive Digital & Social Marketing
  • In close partnership with Email & Site Marketing teams, ensure Marketing Web/Mobile sites and email in Mexico follow overall country strategy
  • Partnering with SF based social team & Mexico based social agency to drive Social Media (Facebook, Twitter, Instagram, etc.)
  • 6) Oversee PR and Brand Engagement Strategy
  • Partner with Global PR team to develop Mexico PR strategy
  • Partner with in market PR representative to develop and execute plan
  • Drive awareness through buzz
  • 7) Agency Management
  • Responsible for oversight of in-country agencies and ensuring all plans ladder up to annual / seasonal marketing strategy with elements of localization
  • 1) Knowledge, skills & abilities
  • Strong overall Marketing experience with Fashion, Retail or other Consumer Goods Brands
  • Omni-channel Marketing a must
  • Excellent communication skills – both written and oral
  • Strong Influencing/Negotiating skills
  • Fluent in Spanish a must
  • An expressed understanding of the Old Navy brand (including aesthetic, taste level, competition)
  • Skilled and experienced in Agency management a plus
  • Must be able to manage multiple projects simultaneously in a fast paced environment
  • Strategic agility – ability to drive strategic vision, bring innovative solutions to launch campaigns, and build sustainable, long-range plans for international markets
  • Cross-Cultural aptitude - respects, appreciates and is curious about cultural differences; committed to developing cultural awareness in self and others; displays flexibility and sensitivity in working across various cultures and geographies to achieve a common goal
  • Dealing with ambiguity - can work autonomously and effectively navigate through change; maintains composure in times of stress
  • Learning on the fly – enjoys the challenge of unfamiliarity and new tasks; learns quickly when facing new problems
  • Managing others – leading and motivating cross-functional partners
  • Ability to travel to Mexico 12 times per year
  • 2) Minimum educational level
  • BA/BS degree required; MBA a plus
  • Minimum 7-8 years Corporate Marketing experience
  • Fashion, Retail or other Consumer Goods Brands work experience
  • International work experience preferred
  • Leadership experience, managing a team
161

Director, Channel Marketing Resume Examples & Samples

  • Conceptualizing, developing and implementing multi-faceted programs and promotions, aligned with key sales, marketing and brand initiatives, leveraged across targeted channels driving overall sales and market share gain
  • Ensuring programs are aligned with strategic priorities of the business while delivering on overall corporate objectives
  • Understanding business drivers within each channel through contact with key stakeholders both internal (sales management) and external (customers); acting as liaison between channel & marketing department to ensure alignment on mutually held objectives
  • Delivering highly disciplined and organized approach to project management, often within tight timeframes; coordinating with sales management, brand and marketing communications, product management, as well as finance and other departments as necessary including customers to achieve targeted results
  • Working with sales, marketing communications, product management and other departments and 3rd party resources to execute timely, effective and actionable communications which achieve desired results for all channels
  • Working with the product management team to help drive product launch process and ensure channel deliverables are met as directed by overall launch plan; managing process to assure 100% on-time introductions
  • Developing metrics for all promotions and launch plans; communicating to all necessary stakeholders; tracking and reporting results for quantitative and qualitative post analysis; utilizing information for re-alignment of critical programs to deliver anticipated results
  • Assisting in preparation and presentation of annual CM budget for all brand & product programs / promotions; working with finance department to assure accuracy and marketing team to incorporate into overall marketing budget; managing monthly expenditures to assure annual budgets are maintained
  • Interfacing with operations department on S&OP planning; providing projected "lift" and timeline for specific programs that will influence production / run rates; educating and communicating new programs to all internal departments to assure comprehensive understanding of objective, tactics and projected outcome of programs
  • Assisting with coordination of promotional material development as defined in annual marketing / business plan and as directed by management team; coordinating with in-house design services and external resources and coordinating distribution of materials to target audience and process invoicing to assure proper budget capture
  • Monitoring and reporting regularly on competitive promotional activity within all channels to affect developing or currently running programs
  • Managing transfer of authorized FFL database to official company URL to assure proper dealer listings Maintaining up-to-date electronic communication file of all FFL's to assure timely and complete communication as necessary to complete targeted CMM responsibilities
  • Coordinating domestic training for retail associates 3.5 and DSM-led Armorer certification, including; maintaining of all contact files to assure accurate communication , confirming of scheduling, processing of support materials, dealer tracking and dashboard reporting
  • Understanding and leveraging "best practices" in development, execution and assessment of all CM activities
  • BS in Marketing or Management required, MBA preferred
  • Minimum of 6 years' experience in sales and/or marketing -- preference within sporting or hard goods industry
  • Exceptional skills in MS Office Suite -- Word, Excel, Outlook, Power Point
  • Self-starting team player with a keen eye for the details -- consistency of reporting and financial accuracy; strong financial accountability
  • Proven success in developing and managing targeted sales & marketing programs / activities
  • Exhibit a sense of urgency and independent initiative toward accomplishing objectives
  • Thrive in a fast-paced and evolving environment; high energy and strong customer focus
  • The ability to work at both strategic and tactical levels managing many diverse projects
  • Self-starter with a high level of motivation; the ability to multitask in a fast paced, potentially high stress environment
  • High level of organizational skills, follow-through & strong attention to detail
  • Superior communications skills with the ability to work toward specific goals while under minimal supervision
  • Quick learner and have or develop an accomplished degree of product knowledge as related to Smith & Wesson and related brands
  • Must be comfortable around firearms
  • The use of additional personal protective equipment (PPE) may be required when a job task(s) is being completed in or around your assigned department or in another department, this includes safety eyewear, hearing protection, and safety footwear
162

Director, Channel Marketing Resume Examples & Samples

  • Ensuring consistency in Rogers, Fido and chatr branding across all platforms and channels
  • Leading brand implementation for branded and partner retail channels, including packaging, uniform creative and other brand execution
  • Providing product/service creative for branded and partner retail including print and digital signage across Rogers, Fido and chatr
  • Ensuring creative and brand fulfillment requirements are met across sales channels
  • Driving an overall holistic approach for creative across sales channels by understanding business priorities and timelines, and aligning deliverables accordingly
  • Collaborating with key partners and stakeholders across channel marketing, brand and sales channels
  • Proven ability to build and lead a 1-3 year strategic plan
  • Track record of driving business results through creative strategies and tactics, as well as implementing productivity improvements
  • 8-10 years of experience in marketing, merchandising, visual communications or related field preferred
  • Strong knowledge of methods and best practices in visual marketing in the following areas: visual merchandising, fixture design/development, print and digital signage, planograms and branding
  • Experience in selection and management of agency and consulting resources
  • Proven ability to effectively influence and collaborate with cross functional teams and stakeholders
  • Experience in leading a multi-functional team; with a focus on coaching, mentoring, development and fostering a collaborative environment
  • Highly adaptable, and able to manage multiple priorities and deadlines
163

Partner / Channel Marketing Management OEM Resume Examples & Samples

  • The ideal candidate should have a combination of OEM and or channel/partner ecosystem experience, experience working deeply with partners, great interpersonal and communications skills; ability to define a vision, set goals, objectives and work across virtual teams and across Microsoft organizations to achieve specific, well defined outcomes. Experience with both consumer and commercial channel marketing
  • Candidates should possess 5+ years of senior marketing experience, have an outstanding track record of results, and can demonstrative critical thinking
  • Experience in specified Markets
  • Strong leadership presence as well as presentation and public speaking experience is a must as well as experience and comfort in negotiations at the senior executive level
  • Excellent verbal and written communication ability with requisite interpersonal skills to partner, collaborate and build relationships with partner accounts, account/segment marketing teams, and Microsoft product/marketing groups
  • Strategically focused - anticipates and develops business opportunities and priorities for future action - while being able to focus on achieving concrete business results through marketing execution during the fiscal year
  • Understands how to get things done, demonstrates organization agility to overcome obstacles, and achieve objectives within and across groups
  • Creatively develops original ideas, approaches and solutions to typical, unusual or difficult situations or problems
  • Customer focused, responsive, and action oriented to meet customer needs while maintaining a positive, professional image of Microsoft
  • Passion for technology and Microsoft products
  • This position requires domestic and international travel (approx. 30% of the time)