Manager Channel Marketing Resume Samples

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Guide the recruiter to the conclusion that you are the best candidate for the manager channel marketing job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired. Read the complete guides below for more details.

  • Craft your perfect resume by picking job responsibilities written by professional recruiters

  • Pick from the thousands of curated job responsibilities used by the leading companies

  • Tailor your resume by selecting wording that best fits for each job you apply

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TK
T Kutch
Theodore
Kutch
6500 Vernice Pike
San Francisco
CA
6500 Vernice Pike
San Francisco
CA
Experience Experience
04/2014 – present
Philadelphia, PA
Channel Partner Manager, Marketing
Channel Partner Manager, Marketing
04/2014 – present
Philadelphia, PA
Channel Partner Manager, Marketing
04/2014 – present
  • Ensure coordinated management of targeted or assigned partnerships within and across BUs
  • Ensure effective governance and management of the relationship with targeted or assigned partner(s) (across all individual products, verticals, and BUs) - balance competing priorities; spot and capitalize on synergies
  • Balance a focus on day-to-day operations with a strategic focus on long-term opportunities and risks (working closely with BU and vertical leaders, sales leaders, product managers, and marketing managers responsible for the day-to-day operations of products developed and/or sold through assigned partnership(s)
  • Constantly search out, uncover, and ensure evaluation of innovation and new business opportunities with targeted or assigned partner(s) - and ensure that adequate resources are assigned to pursue those opportunities
  • Help ensure alignment between account plans for targeted or assigned partnerships, Equifax strategy (enterprise, BU, vertical, and channel strategies), partner strategy, and other Equifax products and third party relationships
  • Support the development of alliance tools, processes, and procedures and ensure that they are continuously updated to be in line with industry best practices
  • Coach and support individuals within the BUs who are managing the interface with partners (on an ad hoc basis)
04/2010 – 11/2013
Los Angeles, CA
Card Marketing Channel Manager
Card Marketing Channel Manager
04/2010 – 11/2013
Los Angeles, CA
Card Marketing Channel Manager
04/2010 – 11/2013
  • Create and deliver marketing campaigns in line with the plan
  • Work with Team to achieve key objectives
  • End to End campaign development
  • Maintain control (adhere to Marketing, Conduct Risk and CONC regulations
  • Partner with Key stakeholders to deliver plan objectives
  • Drive change through optimization of channel, campaign and creative strategies
  • Coordinate marketing activity across lines of business
06/2007 – 01/2010
Boston, MA
Manager Channel Marketing
Manager Channel Marketing
06/2007 – 01/2010
Boston, MA
Manager Channel Marketing
06/2007 – 01/2010
  • Provide leadership, mentoring, coaching and performance management to a team of specialists
  • Provide creative and design direction in the development of new collateral to ensure outputs are executed on brand
  • Work with internal/external stakeholders to manage sales force client and partner loyalty and merchandise programs
  • Monitor and manage team SLA performance to ensure the team consistently achieves high response turnaround ratings
  • Work with key stakeholders to develop material to support advertising/marketing campaigns and loyalty programs
  • Manage the online Advertising portal for content and distribution of all collateral materials
  • Manage the advertising component of Sales Effectiveness for various sales channels
Education Education
Bachelor’s Degree in Marketing
Howard University
Bachelor’s Degree in Marketing
Skills Skills
  • Analytical Skills - Has strong competency in providing analytical insight for marketing initiatives, brand planning and tracking, and budgeting
  • Process and detail oriented
  • Ability to develop strategies and execute against them
  • Influencing Strengths – Experience leading in a matrix organization and motivating peer group and business unit leaders through strong advocacy for the holistic vision
  • Business Knowledge - Has a comprehensive understanding of the business, the organizational structure and key business challenges. Can create a platform with the other businesses that aligns with business operations and delivers a consistent brand experience
  • Strong written and verbal communication skills
  • Strong internal marketer; able to win support of peers, seniors and juniors for projects
  • Strong analytical skills with the ability to look at the broader perspective as it relates to business strategy
  • Strong interpersonal skills
  • Experience utilizing online and mobile technologies to drive transactions through online and offline channels
Create a Resume
1

AFS Marketing & Reseller Channel Manager Resume Examples & Samples

  • Develop and execute marketing campaigns and promotions to support growth in all Apple channels
  • Create/refresh full suite of support collateral including product one pagers, training material, cheat sheets, webinar content, marcom etcetera
  • Build a marketing calendar and drive a strong rhythm to execute in agreed timelines
  • Expand the value proposition for Apple resellers specifically Carriers and System Integrators in collaboration with the countries and HQ
  • Partner with AFS country program managers and cross-fonctional teams in the development and implementation of Reseller segmentation and go to market strategy
  • Own and expand contacts in Apple marketing and re-sellers organizaton at local and regional level
  • Bachelor's degree with a minimum of 5 years of work experience in sales
  • Demonstrable relationship management skills with customer
  • Sales and marketing experience with a track record of delivering results in an international environment
  • Strong tactical execution skills
  • Applicant must demonstrate ability to work inclusively across multiple functions and geographies
  • Strong communication skills verbal and in writing
  • Experience working with cross-funtional teams and geographies in a matrixed environment
  • Demonstrated self motivation and initiative
  • Experience with B2B marketing in fast moving segment
  • Preferred experience working in Vendor finance and knowledge about IT tools (Minerva in particular)
  • Affinity with the Technology industry and driving business through direct channels and resellers
2

VP, Display Marketing Channel Manager Resume Examples & Samples

  • Develop campaign strategies in owned channels that align with business and product objectives. Own acquisition forecasting and performance reporting for campaigns
  • Accountability for achieving campaign and business goals
  • Source and manage media buying relationships with advertising partners, ad networks and publishers
  • Execute campaign management across existing programs in addition to lead pricing negotiations and execute media buying contracts for new initiatives and optimizing creative, messaging and acquisition landing pages
  • Entrepreneurial and energetic – engaged in online activities
  • Process and detail oriented
  • Ability to develop strategies and execute against them
  • Experience with audience-driven marketing optimization through multi-channel attribution, DMPs, dynamic ads, DSP partners
  • Experience utilizing online and mobile technologies to drive transactions through online and offline channels
3

Global Digital Channel Onsite Marketing & Optimization Manager Resume Examples & Samples

  • This role will be responsible for developing a global on-site marketing/optimization strategy, identify best practices in on-site marketing (including placement, creative/copy) and testing, opportunities, trends and innovations
  • Will identify best agencies/vendors and negotiate global contracts. This role will also serve as an expert resource globally
  • Develop Onsite Marketing & Optimization digital marketing channel and channel mix strategies and direct agencies/vendors in alignment with those strategies
  • Identify and document best practices for how Onsite Marketing & Optimization channels should be leveraged
  • Lead Onsite Marketing & Optimization digital marketing channel adoption
  • Identify Onsite Marketing & Optimization digital marketing trends/innovations and bring ideas forward to the Global Consumer Marketing Digital Rapid InnoVation teams or Regional digital marketing teams for testing/proof of concept
  • 8+ years of related experience; the ideal candidate will have deep technical experience in online media/marketing. Experience will be preferably with an established consumer brand or financial services provider with an innovation focus and a strong online presence and/or agency experience at a full service digital agency
4

Card Marketing Channel Manager Resume Examples & Samples

  • Create and deliver marketing campaigns in line with the plan
  • End to End campaign development
  • Coordinate marketing activity across lines of business
  • Work with Team to achieve key objectives
  • Partner with Key stakeholders to deliver plan objectives
  • Drive change through optimization of channel, campaign and creative strategies
  • Maintain control (adhere to Marketing, Conduct Risk and CONC regulations
5

Digital Marketing Channel Manager Resume Examples & Samples

  • Conceive, plan and execute digital marketing campaigns on mysynchrony.com, synchronybusiness.com and other digital environments to
  • Bachelor degree. In lieu of degree, 10 years of marketing experience with knowledge of website management and digital marketing and execution
  • 5+ years of digital marketing experience with knowledge of website management and digital marketing planning and execution
  • 3+ years of experience developing and managing website content
  • Experience in marketing B2C/B2B/B2B2C
  • Experience in customer segmentation and developing targeted content and campaigns
  • Understanding of marketing processes and creative development
  • Knowledge with CRM (Salesforce, Pardot), SEM, SEO, social media
  • Masters in Marketing, Journalism or related education
  • Financial services and or credit card companies
  • Exceptional writing and editing skills
  • Positive, high-energy attitude with a passion for digital marketing and content
  • You are in-the-know of all things digital and can speak well to the latest trends in web experience, content, mobile, eCommerce, payments, etc
  • Enjoy a balance of strategic work with hands-on-implementation
  • Organized, resourceful and results-driven. Tenacity to get stuff done
  • Can self-manage and work autonomously with a remote, dispersed team
6

Onsite Marketing Channel Manager Resume Examples & Samples

  • Expert knowledge level for website development, testing and optimization, SEO, digital content and website analytics
  • Develop and retain a high performing team with a culture that fosters innovation and is results driven
  • Strong written, verbal communication and interpersonal skills
  • Broad-based thinking about new and innovative ways to drive growth via digital marketing
  • Ability to condense detailed analytical insight into exec sum recommendations to internal and external stakeholders
7

Global Digital Marketing Display & SEM Channel Manager Resume Examples & Samples

  • Develop campaign strategies and own acquisition forecasting and performance reporting for campaigns across display and SEM channels
  • Optimize creative, messaging and acquisition landing pages to generate business results tied to KPI’s
  • QA ad copy, landing pages and sitelinks pre and post launch
  • Document and QA record retention as per the process manual as required for business audit on a quarterly basis
  • Manage and track SEM monthly budget and performance to ensure key performance indicators are efficiently met month over month
  • Bachelor’s degree in marketing or related field required
  • Knowledge of, passion for and experience working in digital marketing including display and paid search (SEM) marketing
  • Credible and articulate, with excellent communication, presentation and interpersonal skills
8

Marketing Channel Manager, SMB Resume Examples & Samples

  • You will be responsible for one or more marketing channels and advertiser acquisition targets
  • You will partner with other Marketing Channel Managers, Analytics and Engineering teams to coordinate and execute SMB marketing campaigns
  • You are deeply data-driven, and design robust testing and measurement of campaigns to quickly distill insights into scalable product improvements
  • You will partner with the content marketing team to craft a distinct and differentiated positioning for our SMB marketing activities
  • ​You have had 8+ years marketing experience; with a background working in digital and/or direct marketing. SMB marketing experience highly preferred
  • Your core experience should be in lead generation and email marketing
  • You are results-driven, focused, detail-oriented and analytical. Excellent follow-up, organization, and project management skills, and a track record of on-time delivery
  • We value your experience working in SQL, creating measurement and testing plans is highly preferred
  • You are a self-starter, not afraid to be scrappy and roll up your sleeves. #GrowthMindset
  • Bachelor’s degree required, quantitative background preferred
9

Channel Partner Manager, Marketing Resume Examples & Samples

  • Responsible for achieving annual revenue goals through net new business development
  • Develop and maintain knowledge and expertise of the indirect / reseller ecosystem in the traditional offline and digital channels base to identify, quality and close sales opportunities
  • Operates as the primary point of contact to the partner (for the purpose of the sale)
  • Responsible for executing the sales process, either alone or through the assembly of a sales and support team
  • Ensures the sales process progresses in a timely fashion and chooses when to terminate the sales process
  • Ensure coordinated management of targeted or assigned partnerships within and across BUs
  • Ensure effective governance and management of the relationship with targeted or assigned partner(s) (across all individual products, verticals, and BUs) - balance competing priorities; spot and capitalize on synergies
  • Act as champion for targeted or assigned partner(s) within Equifax - ensure sustainable success of the partnership(s) by ensuring value to the partner(s)
  • Balance a focus on day-to-day operations with a strategic focus on long-term opportunities and risks (working closely with BU and vertical leaders, sales leaders, product managers, and marketing managers responsible for the day-to-day operations of products developed and/or sold through assigned partnership(s)
  • Constantly search out, uncover, and ensure evaluation of innovation and new business opportunities with targeted or assigned partner(s) - and ensure that adequate resources are assigned to pursue those opportunities
  • Help ensure alignment between account plans for targeted or assigned partnerships, Equifax strategy (enterprise, BU, vertical, and channel strategies), partner strategy, and other Equifax products and third party relationships
  • Support the development of alliance tools, processes, and procedures and ensure that they are continuously updated to be in line with industry best practices
  • Coach and support individuals within the BUs who are managing the interface with partners (on an ad hoc basis)
  • 7+ years of experience in client facing, strategic sales / partnership or marketing roles
  • Experience in Marketing Data (offline and online), Digital Publishers, Data Aggregators, and Agencies preferred
  • Experience selling or buying data and insights driven solutions highly preferred
  • Interprets internal and external business challenges and recommends best practices to improve products, processes or services
  • Gains deep and comprehensive perspective on industry challenges by networking with experienced industry peers and colleagues within own area of expertise