Marketing Operations Manager Resume Samples

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LB
L Breitenberg
Lolita
Breitenberg
8902 Kessler Stravenue
Houston
TX
8902 Kessler Stravenue
Houston
TX
Experience Experience
08/2014 – present
Philadelphia, PA
Senior Marketing Operations Manager
Senior Marketing Operations Manager
08/2014 – present
Philadelphia, PA
Senior Marketing Operations Manager
08/2014 – present
  • Assist in providing marketing deep dive analytics, trending and forecast models and marketing research as requested
  • Provide thought leadership and drive strategic direction on improvements to processes, people, and technology in partnership with Director
  • Be responsible for the operational plans for new operations projects with high standards for accuracy and timeliness including the integration into the larger product launch process
  • Serve as liaison to the business and manage communications and status of key initiatives and/or issues and remediation efforts to key stakeholders and leadership
  • Oversee and manage the end to end governance process of creating, updating, and archiving content in the CTC Database. Provide support and expertise as it relates to the content housed in the CTC Database to ensure accuracy and quality
  • Develops market research designs, designs studies to define market segments, and conducts competitive research and analysis. Oversees vendor management and works to ensure that consistent quality control and project objectives are met
  • Manage the teams overall daily work and measure and track the results. Set team and individual performance goals
07/2008 – 04/2014
Dallas, TX
Global Marketing Operations Manager
Global Marketing Operations Manager
07/2008 – 04/2014
Dallas, TX
Global Marketing Operations Manager
07/2008 – 04/2014
  • Own the marketing operations strategy, architecture, and technology platforms that support pipeline growth, including lead processes, marketing automation, technology, and reporting and analytics
  • Support marketing campaign execution across Eloqua and Salesforce, including setting up campaigns, email delivery, list segmentation, lead workflow, data management, and reporting
  • Closely work with product marketing and marketing communications teams to accurately implement and test programs and campaigns; maintain global oversight of tracking and measurement strategies for marketing programs (e.g., syndication programs, social media initiatives)
  • Define, develop and deliver marketing measurement approach; marketing analytics and reporting. This will include the creation of dashboards and reports to measure end-to-end campaign effectiveness across advertising campaigns, global web properties, landing pages, as well as adhoc analysis of site metrics
  • Deliver the analytics and reporting to all marketing functions to provide the cross-functional marketing team with the insight for better decision making
  • Produce monthly Newsletter by collaborating with diverse stakeholders and measure its reach and effectiveness
  • Write content and provide creative direction for Nurture emails
02/2005 – 01/2008
Los Angeles, CA
Marketing Operations Manager
Marketing Operations Manager
02/2005 – 01/2008
Los Angeles, CA
Marketing Operations Manager
02/2005 – 01/2008
  • Work with marketing, business development and sales to coordinate campaigns and insure effective communication streams to target segments
  • Develop lead scoring and nurture streams to drive quality leads to sales and manage the lead flows through Pardot/Salesforce.com
  • Design and implement improvements to forms, and evaluate new technologies and add-on applications to improve and optimize marketing team performance
  • Provide strategic brand input and act as key brand interface to business development
  • Improve marketing operations in partnership with business operations, finance, product, content and editorial teams, and synergy teams. Collaborate with product team to define areas for product improvement and new innovation
  • Produce ad hoc and regular reports using data from Omniture and other data tools for stakeholders internal to Disney Interactive and for executives at partner business units. Use data to measure performance of programs and to drive innovation through insights
  • Develop and manage a team of direct reports in the areas of advertising and promotion, digital marketing and ecommerce, trade marketing, business development, and analysis
Education Education
Bachelor’s Degree in Marketing
East Carolina University
Bachelor’s Degree in Marketing
Skills Skills
  • Self-starter able and eager to learn quickly with a good head for problem solving, while able to adhere to standard operational procedures and deadlines
  • Highly detail-oriented with strong project management and organizational skills
  • Proven ability to iterate quickly and be comfortable in a fast-paced environment
  • Excellent organizational skills, with strong attention to detail
  • Strong presentation skills and the ability to present data in meaningful and accessible ways with the ability to adapt to the audience
  • Strong analytical, written and verbal communication skills. Ability to think critically and make optimization decisions based off of data
  • Highly organized with meticulous attention to detail to ensure the smooth running of all daily operations
  • Excellent knowledge of Adobe Suite with emphasis on Photoshop, Illustrator and InDesign
  • Accountable for leading a team focused on fostering teamwork built on strong trusting relationship and collaboration
  • Excellent organization skills with attention to details
Create a Resume
1

Senior Marketing Operations Manager Resume Examples & Samples

  • Manage the Marketing Executive US/EMEA & Marketing Executive APAC
  • Monitor email results and provide recommendations for improvement
  • Develop a migration plan and follow through implementation and adoption of a new email system
  • Train key personnel globally to ensure guidelines are followed including template best practices and opt-out exclusions
  • Maintenance of the dowjones.com website
  • In conjunction with the Art Director, maintain a consistent look and feel throughout this site
  • Implement changes to copy, images, videos, functionality, etc
  • Making recommendations on changes to the website
  • Work with IT to prioritize updates to the site
  • Database Maintenance
  • Effectively manage, build, update and maintain the company’s databases & list building activities
  • Consistently enhance the integrity of company data and champion company wide data quality management
  • Liaise closely with internal IT Team and external suppliers to build, maintain and enhance the integrity of the company database
  • Manage data uploads, coding & research
  • Proactively review data, identify potential research areas, source data and measure ROI of database
  • Report, analyze & provide recommendations on B2B lead data continually to ensure marketing stays on track to meet its FY15 lead generation goals
  • Ensure company is complying with DPA regulations
  • Assist the target market process - liaise with the marketing team when required to ensure the most effective data is identified and sourced for campaigns
  • Manage the group research budget; source new data and process returns/bounce backs
  • Monitor all inquiry forms to ensure they are bringing in leads
2

Marketing Operations Manager Resume Examples & Samples

  • Ensures awareness and adherence of local marketing teams towards milestones, input and handover dates across all Global creation tracks
  • Act as liaison between product marketing, all other marketing functions (e.g. Retail, Sports Marketing, Communication) and Operations to implement integrated GTM strategies to drive operational alignment of all adidas marketing functions
  • Defines market specific processes, templates and calendars in regards to sampling and GTM support within Global framework
  • Assist in driving an integrated GTM process by collecting comprehensive GTM packages from all category managers
  • Assist in the preparation of the seasonal business model architecture, range and margin targets and SKU plans
  • Be key business champion for ranging related systems and processes, improve utilization of ranging systems and reporting by acting as business champion including user training for relevant IT applications, in particular RMA, DMT, ACS, SIT and SAP/AFS
  • Continuous improvement of end-to-end business planning through cross-functional alignment on range targeting, forecasting, reporting and analysis
  • Manage sample budget and tracking delivery status
  • Monitor product KPI (standard margin, contribution, stock turn, SKU, sell-thru) and initiate business development
  • Sell-in Meeting Management & Maintenance
  • Cross categorical analysis (Gender variance, Division variance & SKU efficiency)
  • Manage & Communication about ILS & RMA forecast with product& SCM team
  • Minimum 3 years of cross functional experience in merchandising/product, marketing, sales/retail required
  • Minimum 2 years of experience in an operational driven environment (timelines, milestones, calendar management)
  • Good project management and process documentation skills
  • Proven skills in cooperation and communication, problem solving, numerical analysis
3

Marketing Operations Manager Resume Examples & Samples

  • Evaluate digital marketing strategies to identify best practices, ROI and effective tactics to drive value for TWDC
  • Based on analysis, build, manage and implement effective digital marketing campaigns on Disney Interactive’s network of sites (Disney.com, StarWars.com and Babble.com) and Disney’s presences on social media platforms. Leverage tactics such as such as co-marketing with Disney business unit partners, content marketing, email marketing, events, online and house media advertising, social media, SEM, mobile marketing, and partnership with PR to deliver
  • Develop compelling marketing plans and one-sheets for communicating marketing programs to internal stakeholders
  • Develop and implement processes to track marketing value delivered to external business segments and partners
  • Plan and optimize paid media budget and campaigns to support internal products and content across social, video and search platforms
  • Improve marketing operations in partnership with business operations, finance, product, content and editorial teams, and synergy teams. Collaborate with product team to define areas for product improvement and new innovation
  • Produce ad hoc and regular reports using data from Omniture and other data tools for stakeholders internal to Disney Interactive and for executives at partner business units. Use data to measure performance of programs and to drive innovation through insights
  • Research industry trends, tools, and products to support marketing operations
  • Develop models and analyses such as: pricing models, product performance projections, marketing tactics ROI, etc
  • Experience in digital marketing for a digital media and entertainment company
  • Experience with written analysis and interpretation of customer or campaign data
  • Well-organized, creative, independent, self-motivated individual with exceptional presentation, written and oral communication skills
  • Strong history of quickly gaining credibility, partnering with leaders and exhibiting executive presence
  • Effective interpersonal skills and professional demeanor. Able to communicate effectively across all levels of management and teams
  • Excellent problem solving skills and investigative abilities
  • Ability to apply a wide range of business skills and analysis to the function
  • Ability to work well in a rapidly changing environment
  • Ability to effectively prioritize and adjust to multiple demands
  • Proficient in Microsoft Office Tools and Keynote
  • Capable with standard financial modeling techniques
  • Experience with Omniture, YouTube Analytics, and other Web Analytics tools a plusEnthusiastic about Disney and committed to upholding the quality of the brand
  • Bachelor’s degree, MBA a strong plus
4

Senior Marketing Operations Manager Resume Examples & Samples

  • Oversees the research of target markets, ratings, and market responses to programs and campaigns
  • Monitors research methods for adherence to standards and practices
  • Develops market research designs, designs studies to define market segments, and conducts competitive research and analysis. Oversees vendor management and works to ensure that consistent quality control and project objectives are met
  • Applies and communicates marketing research design and analytics in meaningful ways to the business and business owners
  • Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary
5

Marketing Operations Manager Resume Examples & Samples

  • Build and optimize systems, tools and standards to improve how the marketing organization works together, with cross-functional partners, and external vendors and contractors
  • Create strong business partnerships with leaders of all levels and departments within the Product Marketing organization
  • Manage inbound and outbound projects to ensure successful delivery of various product launches
  • Provide financial leadership across budgeting, forecasting, and long-range planning
  • Drive processes related to month-end and quarter-end close, including accruals and management reporting
  • Collaborate with strategic sourcing and procurement
  • Experience working with Product Marketing and Creative Agency organizations
  • Support various marketing operations related work including, but not limited to: recruiting, people programs, learning and development
6

Marketing Operations Manager Resume Examples & Samples

  • Drive operational logistics in support of key company initiatives from all functions of the marketing department including project management of team functions
  • Fully understand all marketing functions’ business needs and adapt departmental plans and priorities to address business and operational challenges
  • Create schedules, dashboards, and implementation documentation for medium-to-large size projects and ensure timely delivery
  • Proactively monitor and strive to maintain high levels of quality, accuracy, and process consistency in the department’s planning efforts
  • Create, manage, and track progress toward budgetary goals; provide reporting and forecasting reports on a monthly, quarterly, and annual basis
  • Ensure that billing requests are resolved and communicated in a timely manner to internal and external parties
  • Manage vendor and partner contracts, service-level agreements (SLAs), PRFs, serving as the primary liaison within marketing for business operations, finance and legal teams
  • Develop and implement strategy for ongoing control, maintenance and enhancement of marketing leads database; work closely with the marketing team on segmentation, campaign execution and performance, automation, and lead generation strategies
  • Provide ongoing metrics in support of marketing campaign effectiveness and ROI
  • Responsible for tracking and presenting marketing KPIs across functions, and maintaining multi-discipline marketing performance scorecard
7

Marketing Operations Manager Resume Examples & Samples

  • Definite Market concepts-to-consumer process calendars (key milestones, deliverables) to ensure speed to market, between Marketing and Sales teams across the Market and with other key departments involved with the concepts-to-consumer process (e.g. Finance)
  • Facilitate all market operational inputs to the Global Brand organization. Align and continuously improve all operational processes and tools
  • With the Brand Director, drive the 2020 Strategic Planning process, to ensure the “working” strategies and targets remain at the forefront of all business decisions
  • Manage and optimize MOPS budget (MWB, CAPEX) across the Market in consultation with sub-units within the Market (e.g. MFCs, Sales Countries, etc.)
  • Coordinate samples (budget definition, orders, allocation, delivery follow up, follow up documents, etc.)
  • Create Market catalogue in close collaboration with the Bus (budget, development and delivery)
  • Maintain Market Showroom (visuals, coordination of look and feel, etc.) in conjunctions with MOPS teams in Sub-units within the Market
  • Create Market Sell-In tools (inputs, brief, production, tracking, etc.)
  • Plan and executive Market seasonal launches, including any bespoke launches required for key accounts
  • Ensure smooth alignment (process/systems/sell-in) of HQ and local creation center range
  • Provide a clear vision and direction with relevant objectives and KPIs
  • Identify and develop high-potential talents, to fuel the team's succession plan
  • Look for opportunities to provide cross-functional experiences to identified high-potential talents from both, in and outside of the team
  • Strong interpersonal skills (e.g. relationship management, facilitation) and deep cross functional process knowledge
  • Marketing budget management
  • Cross functional experience in merchandising/product, marketing, sales/retail (sporting goods industry preferred)
  • Proven working knowledge of Retail Space Management
8

Marketing Operations Manager Resume Examples & Samples

  • Planning, coordinating and executing inspirational and fresh WE dual brand Seasonal launches
  • Propose suitable venues and costing for offsite launches in line with budget and get sign off from Managing Director
  • Support ‘on loan’ staff throughout the launch process. Ensure they gain the relevant required experience whilst also wider exposure to the business
  • Bespoke Retailer, Specialist Launches and External Sports Show
  • 2+ years experience in managing internal and/or external corporate events for circa 500 people
9

Marketing Operations Manager, Skagen Brand Resume Examples & Samples

  • Manage detailed status report (including catalog jobs, and additional marketing projects) – generate weekly report to share in advance of marketing meeting
  • Project Plan creation and management
  • Scheduling key meetings, documenting notes/next steps and following up when needed
  • Ongoing communication between creative, production, marketing and merchandising to ensure all groups working in collaboration
  • Updates to internal Project Management Software (WorkFront) as changes arise
  • Work with multiple groups to solidify promotional details
  • Logging of actual dates/deviations from original schedule to find efficiencies/road blocks
  • Work with Digital PMs to recreate efficient processes for the social/email
  • Work closely with marketing leads to understand and manage cross-channel projects at the execution level
  • Self-managed exploration of scheduling software – finding ways to utilize resource management functionality of the tool
  • Assist in developing and leveraging standard formats across functional teams (calendars, briefs, decks, etc.)
  • Be passionate about quality and efficiency, and relentlessly work to streamline and innovate existing processes
  • Minimum 5 years relative experience within a high-volume full-service advertising agency, graphic design firm or in-house marketing department
  • Demonstrated proficiency in managing POP, marketing, advertising, digital media and video projects
  • Knowledge of print advertising
  • Excellent computer skills including some proficiency in Adobe Creative Suite
  • Strong interpersonal skills; ability to work effectively with various employee levels and cross functionally
  • Ability to manage multiple deadlines with maintaining consistent quality
  • Retail Industry experience preferred
  • Bachelor Degree preferred
  • PMP certification a plus
  • Agency project management experience a plus
10

Digital Marketing Operations Manager Resume Examples & Samples

  • Oversee implementation and execution of various online marketing programs from an operational standpoint
  • Partner with Online/Digital Marketing Team, Agency, 3rd Party teams, and internal IT teams to implement new marketing technologies and systems and maintain existing ones
  • Ensure that the data feeds to various marketing platforms are optimized by collaborating with IT
  • Ensure that the marketing campaign structure for different types of campaigns across various platforms is optimized
  • Create and manage technical aspects and business processes around all online marketing activities
  • Stay up-to-date on new marketing technologies and requirements from existing vendors, create appropriate business requirements and work with IT to implement them
  • Audit and own all onsite and external marketing tags that are needed to measure success of campaigns
  • Collaborate with Online Marketing, Agency, and Analytics teams to run successful, high ROI campaigns
  • Manage Push Messaging operational aspects such as creating Push messages through the platform, scheduling, and providing feedback on integrating it with the larger marketing ecosystem
  • Monitor and maintain data quality for all the outbound data feeds
  • Work on strategic initiatives such as implementing enhanced marketing attribution capabilities through software tools, implementing data management platform capabilities etc
  • At least 3 years of full‐time experience working in a marketing automation or marketing operations role
  • Hands on technical or process experience in online marketing space preferred
  • Strong analytical mindset and problem-solving capabilities
  • The ability to work in cross-functional teams and to take full ownership of projects
  • Passionate about data driven marketing
11

Associate Marketing Operations Manager Resume Examples & Samples

  • Take ownership of company-wide launch calendar and run weekly meetings
  • Support product marketing and privacy operations, including coordinating and managing team-wide processes and activities
  • Review mobile release privacy process as well as release feature candidates, categorize into appropriate verticals and route to appropriate privacy program managers
  • Work with program managers and review tasks to identify upcoming mobile release features
  • Create and maintain documentation that outlines features in upcoming mobile releases and then notify relevant privacy program managers for each release
  • Serve as compliance ambassador and privacy team point of contact for bi-annual audits and conduct product implementation reviews, including selection of product review
  • Ensure that products launched in the previous 6 months are documented accurately with launch dates and other relevant data as necessary
  • Assist legal with compliance-related requests, including determining which vendors need to go through process
12

Marketing Operations Manager Resume Examples & Samples

  • Lead and manage cross functional projects to advance Brand’s key strategies
  • Write project briefs that clearly define the scope of the project, including objectives, key stakeholders, project phases, timelines, budget, deliverables, etc
  • Manage and further develop Local Production Approval process to ensure Reebok has one global face while catering to regional needs
  • Serve as key leader from early prep stages through post event evaluation for key milestones (GMM/GBC), collaborating with Events Team, CTC, Product, Senior Management Team, and various other key stakeholders to ensure successful event
  • Work with development teams to ensure all aspects of sample ordering and management are accounted for, from planning for material downloads to managing sample receiving & unpacking process
  • Strong communication skills – written, oral and presentation
  • Ability to work cross-functionally
  • Ability to multi-task and react in fast-paced environment
  • Strategy – ability to understand, create and implement short-, mid- and long-term strategies
  • Analytics – ability to collect and analyze data to improve decision making and idea generation
  • Problem Solving – ability to generate creative, “outside-the-box” solutions
  • Execution – ability to effectively and efficiently transform theoretical plans into tangible results
  • 5+ years professional work experience in related function
13

Product Marketing Operations Manager Resume Examples & Samples

  • Work with marketing teams to develop and implement marketing program design, development and execution while following and maintaining standardized governance processes and procedures
  • Maintain the integrity of best-practice standards for gathering marketing program execution requirements that follow the set-up of the architecture within the marketing automation and CRM systems
  • Manage list segmentation, A|B test and develop new strategies to increase engagement and to get the right message to the right person at the right time
  • Develop and maintain digital templates (emails, landing pages, programs) within the marketing automation platform
  • Conduct ongoing assessment of processes and procedures and identify potential areas of conflict and continual improvement
  • Directly manage the design, development, execution and measurement of worldwide demand generation and lead nurturing programs
  • Help design and actively manage a set of agreed-upon service level agreements (SLAs) for program execution and quality assurance
  • Work with 3rd party vendors to assist in program execution within the marketing automation platform as needed
  • Ability to build and distribute program reporting to all key stakeholders; analyze performance data with the goal of making improvement recommendations
  • Involvement in the management of the flow of leads through the lead lifecycle (capture, nurture, score, distribute, close)
  • Work closely with regional marketing teams in capturing leads from across all marketing activities (digital, local events, tradeshows, etc.) and loading in to Marketo
  • Help implement and improve processes based on lead feedback from sales (invalids, nurture, recycle, etc.)
  • Actively monitor and provide ongoing optimization support for lead qualification thresholds (lead scoring and distribution)
14

Marketing Operations Manager Resume Examples & Samples

  • Job Description* The role of the Marketing Operations Manager at The Financial Times is to carry out the management and running of all operational aspects of the B2C print/digital subscriptions business. They will support the global marketing team through the provision of the tools and flexibility that they need around areas such as marketing campaign and price management as well as working with other key stakeholders who depend on the other aspects of the subscription platforms such as Finance, the Data teams and the Print Circulation/Distribution team. They will also be responsible for assuring data quality across the subscription platforms, investigating and identifying data quality issues and putting in place both corrective and preventative measures to deal with them
  • Essential Skills* Strong Interpersonal skills Ability to work independently and manage/prioritise own workload Highly numerate/analytically minded and able to solve complex logical challenges Experience of managing systems/platforms in the support of defined business outcomes Strong Excel skills, demonstrating the ability to interpret and manipulate data into meaningful business conclusions and actions
  • Preferred Skills* Experience of a subscription related business Knowledge of Structured Query Language (SQL) Knowledge of relational databases Experience of having worked with both IT and business functions in the delivery of new system functionality
15

Marketing Operations Manager Resume Examples & Samples

  • Day-to-day management of marketing automation tool in support of demand generation activities
  • Maintenance and optimization of integration between marketing automation and CRM
  • Collaborate internally with various stakeholders to successfully implement and support marketing programs, including supporting segmentation efforts
  • Work with the Salesforce team to maintain data integrity and recommend additional practices
  • Create and document processes that improve the effectiveness of campaigns
  • Analyze campaign effectiveness and report findings
  • Recommend and implement industry best practices
16

Marketing Operations Manager Resume Examples & Samples

  • Manage marketing operations processes and team (PR/Blogging, Creative, Digital, Distributor Mktng) across the regional marketing organization
  • Support regional marketing director on planning/implementation of change processes
  • Own marketing calendar and partner with leadership to communicate and manage accountability for calendar, dates, budget & deliverables across marketing team
  • Collect, analyze, summarize & communicate briefs, POV’s, and other key information for regional, international & global leadership
  • Partner with global & international marketing operations team to tie into global process & calendar
  • Support Go To Market process, partner cross-functionally, and manage dates & deliverables
  • Organize marketing alignment, communication & meeting cadence
  • Partner with local, international, global team to refine processes and communicate to team
  • Ensure distribution partners and all other partners needs are accounted for in process and communicated up & down
  • Partner across the organization and marketing department to tie into critical process and partnerships
  • Assist management with other duties as required
  • 5+ years work experience leading marketing ops in a high-growth, dynamic, international environment
  • Ability to communicate effectively at all levels and articulate ideas and actionable recommendations
  • Ability to clearly & concisely process and summarize information into planning documents
  • Comfortable with language barriers or constraints; bilingual language skills are a plus
  • Self starter able to drive his or her area of the business and be accountable for deliverables
  • Team Player. Loves being part of a team, both leading and serving; demonstrated deep commitment to colleagues
  • Humble & Hungry. Confidence without arrogance; driven to continually “up their game" regardless of prior successes
  • Unparalleled Integrity. In good times and bad, lives the UA Way; takes ownership for mistakes; delivers tough messages directly; doesn’t “back-channel”
  • Action Oriented. "Can do" and "does do" attitude; authentically engaged with people and situations
  • Accountable. Commits to stretch goals and delivers; holds self to highest performance standards
  • Gets” Under Armour. Passionately embraces the challenge and effort to keep UA unique; committed to go the extra mile to build/protect the brand
17

Marketing Operations Manager Resume Examples & Samples

  • Defines and drives market specific processes, templates and calendars in regards to GTM
  • Track all operational processes and tools (i.e. SAP, RMA, HANA BI, etc…)
  • Supports the execution of range building process from Commercial Input to sales handover on market level reflecting Globally defined range components and local range feedback
  • Supports the Senior Marketing Director EMC on the implementation of global projects and management of local projects
  • Drive operational alignment of all adidas marketing functions as well as strategic alignment with Reebok
  • Strong interpersonal skills (e.g., relationship management, facilitation)
  • Cross functional process knowledge
  • Strong analytical skills and attention to detail
  • > 3 years of cross functional experience in marketing, sales/retail required
  • > 3 years of experience in an operational driven environment (timelines, milestones)
  • Fluent in English (writing and verbal) – Arabic &/ French is an advantage
18

Marketing Operations Manager Resume Examples & Samples

  • Maintain overall prioritization and deployment for all department projects involving content/editorial, events, communications and product marketing associates
  • Provide oversight of marketing and communications initiatives to ensure they are completed on time and within budget
  • Work with events and marketing to manage all deliverables for the Sales Kick-off and Spring Forum
  • Maintain internal department collaboration site (SharePoint)
  • Lead the development of a standard reporting process for the marketing department’s key performance indicators (KPIs) and associated reporting. Provide weekly reports on project progress
  • Recommend, implement and manage the communication of business processes that improve efficiency across the team and enable marketing to better support key stakeholders across the organization
  • Assist with organizing marketing and communications team events and activities
  • Serve as primary liaison with corporate marketing, sales and marketing services teams
  • Minimum 5 years’ experience in project management, marketing operations, marketing services or communications
  • Excellent communications skills including written and verbal
  • Ability to problem solve in a fast-paced department with tight deadlines
  • Ability to work cross functionally at various levels of the organization
  • Must be able to work in Brookfield, WI
  • Bachelor’s Degree in Marketing, Communications or related field
  • SharePoint experience
  • Certified Project Manager
19

Marketing Operations Manager Resume Examples & Samples

  • Collaborate with the entire Marketing team, including third party graphic designers and copywriters, to manage the day-to-day, departmental workflow and production timelines from the initiation of a project through completion
  • Develop and manage content calendars to ensure all content is posted, delivered, and rotated timely
  • Manage print and third-party fulfillment vendors, using the annual marketing calendar as a roadmap for planning paper buying, distribution and fulfillment needs, and efficient use of resources
  • Assist the VP of Marketing and Business Development in budget and vendor management including soliciting project bids, reviewing final invoices against estimates, and addressing and reconciling variances
  • Work with print vendors to develop production schedules, and assist the content development team in ensuring print and digital files are prepared and sent to vendors timely
  • Develop and continually review and optimize team procedures and processes to support strategic direction, grow the business, recognize efficiencies, and lower marketing costs
  • Manage additional marketing projects as needed or assigned
  • BA/BS degree or equivalent work experience
  • Three to five years of relevant project management or marketing experience
  • Three plus years coordinating print and digital production and tracking and managing budgets
  • Exceptional organizational and time management skills and strong attention to detail
  • Excellent communicator with a strong client-service approach and ability to work collaboratively in a team environment
  • Experience with online workflow management programs
  • Proficiency in Microsoft Office, experience with Adobe Creative Suite products, particularly InDesign, and familiarity with current design software and printing standards as well as basic graphic design skills
  • Ability to perform under pressure, think quickly, and handle multiple projects and deadlines simultaneously
  • Demonstrated commitment to teamwork along with creativity, flexibility, tenacity, good sense of humor and a high level of energy
  • Highly flexible and comfortable working in a digitally immature environment currently undergoing dramatic transformation to help take our organization to a brand new level
  • Ability to work collaboratively with colleagues across the organization to create a dynamic, agile, results-driven, team-oriented environment
20

Marketing Operations Manager Resume Examples & Samples

  • Online performance to drive website and ecommerce optimisation
  • Marketing Acquisition and Installed Base campaign analysis
  • Channel/partner effectiveness
  • Marketing Leadership dashboard (highlighting Closed Loop reporting on all marketing activity)
  • Campaign Effectiveness – Closing the loop with sales on campaign activity
  • Ad-hoc data work – Reviewing, consolidating, appending, cleansing, de-duping of prospect/customer data in preparation for campaign activities
  • Develop models to predict customer behaviour using transactional data, including acquisition, cross, up-sell, lapse, churn, win back and white space analysis
  • Create segmentations based on purchasing profiles
  • Generate product affinities i.e. people who buy also buy…
  • Identify new opportunities to leverage value of Customer data
  • Recommend future enhancements to data analysis
  • Improve processes to ensure above elements are carried out efficiently
  • Develop our understanding of customer profitability and customer lifetime value
  • Develop our understanding of how customers' attitude affects purchasing behaviour
  • To work with the Marketing Team to establish Marketing targets within the regular planning cycle
  • Ensure that relevant customer insights are used to direct future marketing activity
  • Develop, manage and maintain reporting processes that track campaigns and facilitate post-campaign analysis including CPR, CPA and ROI
  • Ad-hoc behavioural analysis
  • Previous data management and data analyst experience essential
  • Worked within the area of marketing and/or sales and familiar with the marketing lifecycle
  • Experience with SQL queries, T-SQL, etc. and developing ETL and reporting applications is a benefit
  • Demonstrable ability to develop analytical models
  • A good understanding of dashboard reporting with previous experience in QlilkView preferred but not essential
  • In depth knowledge in developing and working with data warehouses and data sets from multiple sources
  • Ability to work under pressure and deliver to tight deadlines
  • Proven capability to articulate on (information) data management, providing reports and analysis in a simple / visually consumable way
  • Proven ability to link business drivers to successful BI solutions
21

Marketing Operations Manager Resume Examples & Samples

  • Responsible for the preparation of the Colombia Go To Market Process Calendar, aligned with the cross functional and commercial teams
  • Ensures compliance of seasonal Go To Market milestones, such as Commercial Input, Kick Off, Commercial and Marketing Meetings with both inside clients and outside vendors as needed
  • Key driver of ensuring readiness of seasonal sell-in tools, consumer booklet, catalogs, and preparation of seasonal showrooms and virtualization compliance
  • Monitor End to End sample management
  • Contribute to target setting process (Range Size and Overlap, GFR, Pricing, Drop Process, etc).and facilitation/communication across categories
  • Analyze performance across divisions and categories vs last years, with a strong focus on range optimization
  • Monitor range efficiency per season incl. regional sourcing and address business opportunities by running Seasonal ABC Reports on sales, quantity, and margins
  • Lead initiatives for seasonal market/competitor price information gathering
  • Coordination of monthly Small Meeting Planning with different cross-functional departments to ensure executional excellence at POS
  • Support marketing team with reporting information relevant to the GTM Process
  • Support the brand director on implementation and management of specific/strategic/local projects
  • Strong planning and organizing skills
  • Problem solving and results oriented
  • Good interpersonal skills (e.g., relationship management, facilitation) and cross functional process knowledge
  • University Degree in Finance, Management Information Systems, Marketing or Engineering
  • 4 years of experience in Marketing or or Project Management preferably in a consumer goods/sports/fashion industry
22

Marketing & Operations Manager Resume Examples & Samples

  • Years of related work experience
  • 2+ Years of Equivalent Marketing Experience
  • Previous experience with Social Media Platforms
  • Must be well-versed in supervising hourly staff
  • Bachelor’s Degree in Marketing or Related Field
  • Music Industry Experience
  • Experience in artist settlements and communications with artists and tours preferred
23

Marketing Operations Manager Resume Examples & Samples

  • Support resource planning on an annual, quarterly and project-by-project basis. Present plans to partners and management as required
  • Deploy / adapt and embed globally-agreed processes and workflows in-region or create new processes and workflows for greatest efficiencies, following-through on seamless deployment; Review processes internal and external with a view to simplifying the process and identify new ways to continually improve processes
  • Ensure projects are being delivered on time, on budget, on brief and are set to deliver against the agreed-upon KPIs. Identify opportunities and threats as they arise. Course correct quickly and as necessary
  • Assist post mortems of programs, operating as a neutral party, and documenting and ensuring wide sharing of learnings and opportunities
  • Run intra-team routines – as well as routines with key partners (agencies, EMEA leadership, SuperBrand Marketing leadership) – defining and re-shaping for highest effectiveness, scheduling and moderating meetings to adhere to agenda and desired outcome, and documenting and sharing discussion points and next steps consistently to all attendees
  • Manage brand marketing finances, including the annual and quarterly budgets, prompt approval of supplier invoices, partnering with finance to ensure accurate monthly accruals, identifying over / under-spends and reinvesting / pulling back investment swiftly, and tracking team’s progress against travel and expenses
  • Support data and analytics-gathering, making recommendations as required
  • Develop strong collaborative relationships with key stakeholders across the company. Manages vendor and client relationships through day-to-day project operations
  • Plan and oversee and Brand Marketing team events/offsites from initial idea to final execution while adhering to timelines and communicating with the team as the event planning progresses
  • Minimum of 7 years of related experience in marketing/advertising, preferably in an online business
  • Willingness to approach projects with a can-do attitude and create process where one does not exist
  • Ability to work within tight deadlines, adjust to changes in priorities, and balance short term needs with long term strategic initiatives, while remaining focused and calm
  • Solid project management skills including the ability to manage multiple projects simultaneously
  • Ability to lead, influence and work across organizational boundaries with a track record of building excellent relationships with a broad range of peers and executives
  • Must be analytical with robust excel / spreadsheets experience and proficient in project management and communications means and methods
  • Success in developing and implementing workflows & processes that deliver significant business benefits
  • Ability to manipulate and analyze complex information and produce relevant, targeted reports which are framed appropriately for their audience and make best use of different presentation options
  • Excellent verbal, written, and interpersonal skills, able to calmly and confidently communicate with all levels of the organization
  • Experience working in global teams and collaborating across multiple geographies
  • Must be fluent in English. One other European language (especially French or German) a plus
  • Passion for travel, creative and possessing an entrepreneurial spirit and strong problem-solving skills
  • Ability to prioritize demanding workloads and work under pressure to meet strict deadlines
24

Senior Marketing Operations Manager Resume Examples & Samples

  • Knowledge of marketing programs, strategy, media mix and lead management
  • Strong analytic mindset: data-driven professional able to translate raw data into insights; establish processes to capture impact from marketing campaigns on driving sales and reputation
  • Knowledge on Financial & ROI, Sales motion and Go to Market
  • Invaluable knowledge of data sets, data requirements, data integrity rules, and data reporting
  • Solid SQL and Microsoft Excel skills
  • Outstanding organizational and interpersonal skills
  • Ability to apply knowledge and best practices to contribute to development of company objectives and principles and to achieve goals in creative and effective ways
  • Typically requires at least 10 years of related experience
  • At the manager’s discretion, a 2-year degree and 5+ years of experience may substitute for required degree
25

Marketing Operations Manager Resume Examples & Samples

  • 3+ years marketing experience, in a B2B technology/software environment preferred with a focus on marketing automation, marketing operations and/or marketing analytics
  • 2+ years Marketo experience with Marketo Certified Expert credential
  • 2+ years Salesforce Administrator experience. Certified Administrator an asset
26

Marketing Operations Manager Resume Examples & Samples

  • Define, analyze and deliver a standard set of weekly, monthly and quarterly metrics to measure the health of the marketing contribution pipeline, and the effectiveness of marketing program investment
  • Develop reports to measure campaign performance, identify trends and measure ROI of marketing efforts. Inform marketing campaign decisions by analyzing historical campaign performance
  • Analyze prospect and customer segmentation and lifetime value to guide marketing spend
  • Ongoing analytics delivery to provide marketing and sales with insights for better decision making
  • Marketing technology infrastructure (Marketo, SFDC, Cision, Google Analytics) ownership
  • Marketing data ownership and management
  • Assist in the development and implementation of marketing plans for new and existing products
  • Participate in product rollouts and assist as needed with marketing communications to inform partners of product improvements
  • Write and edit newsletters, articles, blogs and other marketing content as needed
27

Marketing Operations Manager Resume Examples & Samples

  • Act as one of the interfaces between development teams and Marketing, translating Marketing’s data requirements into user stories, attending development meetings where required and completing UAT where appropriate
  • Be the subject matter expert on their data and marketing automation remit. They will have detailed knowledge of the relevant data, processes, systems, projects and plan
  • Be immersed within the Proagrica organisation and have a good level of knowledge of relevant business and technology stakeholders, process and workflows
  • Drive improvements and innovation in relation to lead management, automated marketing efforts, operational insight and automation project management to help refine marketing activities
  • Build engagement with and promote best practice in marketing data management and automated marketing techniques within the Proagrica marketing community
  • You’ll have demonstrable experience in database marketing or marketing operations, with experience of directly implementing or managing lead/campaign processes in a marketing automation (MA) and/or CRM system
  • You’ll have expertise with marketing automation and CRM workflows (Eloqua/Salesforce ideally)
  • You’ll have built a strong understanding of B2B lead/funnel models and theory, closed-loop reporting, principles of effective lead management and account-based marketing
  • You’ll be able to balance being hands-on with strategic planning
  • You’ll be comfortable being an all-rounder with key areas of deep expertise and a significant breadth of knowledge
  • You can “talk tech” when you need to
  • You’re happy to get stuck-in – we’re growing fast and that means we all do things that aren’t in our job description sometimes
  • You’ll embrace our learning and development philosophy and you believe that doing is the best way of learning
  • You’ll be highly organised and skilled at prioritisation as well as able to multi-task and thrive in a fast-paced, high-growth environment
  • You’ll have excellent attention to detail and demonstrates a rigour for testing
  • You’re committed to fostering an excellent customer/stakeholder experience
28

Marketing & Operations Manager Resume Examples & Samples

  • 5 years professional work experience in an agency setting
  • 5 years in HR, Recruitment and/or a marketing capacity
  • Ability to work autonomously and with flexibility
  • Comfortable in a small agency environment wearing many different hats
29

M HIS Marketing Operations Manager Resume Examples & Samples

  • Provides direct supervision to assigned employees through leadership, coaching, training and development, allocating work assignments, review of progress in achieving objectives, managing employee compensation, performance appraisals, diversity, disability, all relevant employee data, etc. Understands and enforces corporate/location policies and procedures. Takes appropriate action to address policy violations
  • May manage workforce vendors and contracts
  • Ability to travel 25% of the time
  • Minimum of seven (7) years of marketing experience in functions such as Marketing Management, Product Marketing, Product Management, Strategic Marketing and Marketing Communications
  • Combined experience in launching, marketing and managing a portfolio of products and/or services
  • Minimum of three or more (3+) years of experience with commercialization of new products (e.g. market assessment, market segmentation/targeting, pricing, positioning, product launch planning & execution, sales & marketing promotional program design & execution)
  • Minimum of three or more (3+) years in a leadership function managing direct reports and leading marketing teams including market planning, forecasting, P&L accountability (revenue targets and operating budgets)
  • Minimum of three or more (3+) combined years of leading marketing activities in a complex software and/or Health Care environment
  • Master's in Business Administration with a Marketing Emphasis from an accredited university
  • Ten or more (10+) years of Marketing Experience in functions such as Marketing Management, Product Marketing, Product Management, Strategic Marketing and Marketing Communications. Proven success at launching, marketing and managing a portfolio of products and/or services
  • Five or more (5+) years of experience with commercialization of new products (e.g. market assessment, market segmentation/targeting, pricing, positioning, product launch planning & execution, sales & marketing promotional program design & execution)
  • Five or more (5+) years in a leadership function managing direct reports and leading marketing teams including market planning, forecasting, P&L accountability (revenue targets and operating budgets)
  • Five or more (5+) combined years of leading marketing activities in a complex software and/or Health Care environment
  • Ability to excel in a complex, cross-functional and dynamic work environment
  • Ability to distill complex topics into simple messages and actionable tasks that can be easily understood and executed
  • Key characteristics include ability to deliver results, action-oriented, execution-focused, strong business acumen, verbal and written communication skills, and influencing & leadership capability
  • Passionate leader and team player that energizes others
  • High integrity and work ethic are expected and highly valued
  • Proven expertise in leading marketing activities in a complex Healthcare IT environment
  • A recognized thought leader in in marketing strategy
30

Marketing Operations Manager Resume Examples & Samples

  • Supports marketing and creative team with the day-to-day coordination and management of digital/interactive/design production projects, from initial project scoping through production, completion, and budgeting
  • Oversees daily project timelines and ensures adherence to budgets
  • Prioritizes projects and deliverables in partnership with digital and account staff
  • Manages daily creative project flow
  • Schedules and directs team status meetings and prepares team update reports daily and runs all scheduling meetings
  • Strategic planning and leadership oversight over all campaigns and projects in conjunction with core leadership group
  • Works with Management to assign designers and coordinate workflow
  • Coordinates between designers and account teams
  • Manages the Project Management workflow, reviewing requests, reviewing with Executives to approve campaigns, manages approval of project requests, oversees budgetary and calendar guidelines
  • Follows up with designers on job progress and with account team for deadlines/necessary information
  • Managing two Los Angeles based digital production designers
31

Regional Marketing Operations Manager Resume Examples & Samples

  • Work collaboratively with countries & Regional Franchise Organization to drive alignment and coordination against regional priorities
  • Participates in regional governance forums as needed
  • Close collaboration with cross functional regional and local cross-functional stakeholders
  • Work with procurement to ensure optimized regional costing
  • Effective communication to drive smooth process (platform, tools,etc) implementation
  • Ad hoc analyses and support for regional projects beyond baby and beauty scope
  • Experience in managing and / or coordinating projects across markets, cluster or regions as well as experience in marketing is ideal
  • Proven track record in operating successfully in a matrix environment
  • Excellent influencing & collaborative skills
  • Experience in leading cross-functional teams
  • Strong analytical capacity - can easily interpret data, managing complexity, holistic thinking and business acumen, understanding of marketing/commercial processes
  • Ability to work under pressure and meet deadlines
  • Performance and results driven
  • Ability to influence decisions and leading people indirectly. Individuals with an outgoing, outreaching and collaborative but assertive attitude would be a good fit for this position
  • Minimum BA level
  • Fluency in English is required, another European language is an advantageMarketing
32

Marketing Operations Manager Resume Examples & Samples

  • Leading and coordinating the Marketing team efforts across a wide diversity of business portfolios to build and execute the Strategic, Marketing and Operational Plans
  • Working closely with the TSSD Sales and Technical Service teams, Marketers, Government Markets group, Global Business teams and Customers to drive the development and execution of specific strategies and programs that continue to elevate 3M’s market leadership and competitiveness in our core / heartland Traffic Safety markets
  • Overseeing the digital / social media development plans for TSSD, including the use of Customer Journey Mapping for effective migration to a new web-based platform, amplified use of such tools for customer lead generation, etc
  • Developing and executing marketing strategies to integrate and leverage the capabilities across the combined portfolios for accelerated growth in new market segments such as Law Enforcement and Commercial Value Added Resellers
  • Direct Marketing responsibility for a portion of the overall TSSD product portfolio
  • Oversee day-to-day head office operational activities for TSSD ensuring issues are resolved in a timely manner (e.g. inventory levels, quote processes, sample management, pricing, etc)
  • Demonstrated successful experience in leading a diverse marketing team in a complex business environment
  • Understanding and/or experience in a Software and Services related business
  • Understanding and/or experience in a Business-to-Government marketing environment
  • Drive continued Marketing Excellence and also further enhance the Marketing Competencies of the TSSD Marketing team
  • Acquire and translate customer insights into innovative and competitive strategies to grow market share in all business segments
  • Engage and influence a national sales team to execute the marketing strategy at the territory level
  • Identify and develop new opportunities to expand the product and service portfolio that are aligned to the strategic direction for the business
  • Build relationships and credibility with key customers and industry stakeholders
  • Strong leadership and communication ability
  • English/ French bilingual would be a highly valued asset
33

Marketing Operations Manager Resume Examples & Samples

  • Manage strategy and data governance for leads / contacts and any marketing campaign related data and activities in marketing automation and CRM systems
  • Oversee budget process, including Monthly reporting on Budget vs. Actual
  • Develop and refine existing processes and systems to collect and analyze demand generation plan details, expectations, and reporting of results
  • Oversee marketing technology stack including overall plan for utilization and regular health checks on performance and effectiveness. Regularly interface with Sales Operation team on cross-departmental projects and issues
  • Review results of campaigns and work with the respective campaign owners to identify beneficial improvements within the overall go-to-market approaches with particular attention to identifying and exploiting B2B demand generation best practices
  • Work closely with program managers and sales operations to expand Apttus’ contact and account universe to support account based marketing efforts and high value industry specific accounts
  • Prepare marketing campaign assessments and share with the marketing management team
  • Support measuring, tracking and analyzing program effectiveness to determine ROI and subsequent prioritization of resources
  • BA in marketing or other related field
  • 5+ years of technology marketing, or related, experience, SaaS experience strongly preferred
  • Excellent written and verbal communication skills to communicate marketing messages through various mediums
  • Extensive experience using a Marketing Automation tool, Marketo preferred
  • Deep experience in CRM, SFDC preferred, including implementation, administration and reporting
34

Senior Programmatic Marketing Operations Manager Resume Examples & Samples

  • Build a strong partnership with Global Product and Regional Marketing to
  • Develop and maintain a Programmatic traffic acquisition strategy that is based on e-Commerce best practices, the target customers and competitive landscape
  • Develop a scalable landing page strategy to support digital merchandising features and functionality
  • Write creative briefs necessary for development of thematic/landing page refreshes, taking into consideration of search trends, conversion, and mobile user experience
  • QA all assets before they are deployed in staging reviews in order to execute flawless plans
  • Work with the development team to drive process automation and efficiency in regards to campaign and inventory management, display creative, data ingestion and bidding
  • Leverage 1st and 3rd party insights on Audience Management & User Segmentation to improve targeting for all performance channels
  • Use analytics to identify opportunities for testing and optimization, lead the Test & Learn initiative from the Performance Marketing team and ensure global roll out
  • Work with the Performance Marketing Operations teams to improve efficiency and maximize performance
  • Lead the Destination Management initiative within the Performance Marketing org and provide relevant insights and optimization to Operations teams
  • Work closely with the Business Analytics team to uncover opportunity to drive traffic efficiency at destination level by increasing demand to deficient listings
  • A confirmed and proven expertise in a programmatic acquisition capacity for a top-tier digital consumer brand
  • An already existing experience in management roles as people manager; experience with remote management is highly preferred
  • Deep knowledge of site merchandising best practices with a strong merchandising “eye”
  • Experience in A/B testing
  • Exceptional teamwork and demonstrated agility to partner with various types of teams and people within a similar organization
  • Superior verbal and written communications skills and extreme attention-to-detail
  • Proven analytical and numerical aptitude; versed in site analytics and proficient in data analysis for merchandising decision making
  • Global experience, supporting multiple regions preferred
35

Marketing Operations Manager Resume Examples & Samples

  • Provide weekly internal communications (on updates, learnings, challenges, resolutions, and opportunities) to internal and external stakeholders
  • Act as the external communication liaison for all companywide initiatives that impact the channel
  • Partner with Account Management to engage with partners to set and facilitate compliance expectations and enhancements, as well as to ensure excellence and optimal results
  • Monitor and analyze department’s performance metrics and dashboards, identifying trends, wins, and issue areas. Suggest, facilitate, and drive continuous improvements s based off of data and learnings
  • Oversee quality through the constant evaluation of the process via analytics, observation, external stakeholder feedback, operational metrics, or other measures
  • Own the proactive identification of issues and opportunities related to the process and determine priorities and actions to address those opportunities
  • Determine the optimal account management guidelines that drive expected channel performance results
  • Led cross-functional conversations to develop strategic business cases, and oversee the execution with key business partners
  • Communicate with affiliates to ensure they successfully adopt OT compliance specifications
  • Manage and escalate client online marketing material that potentially conflicts with OT guidelines
  • Interface with Project Management and Creative Team to ensure client deliverables are achieved timely
  • Process-oriented with proven documentation skills and experience with designing process and optimizing workflows given complexities and constraints
  • Excellent organizational skills, self-directed and disciplined, goal-directed and motivated to achieve
  • Ability to develop and implement strategies to continually enhance process effectiveness through recommending policy modification, knowledge management, and technology
  • Ability to proactively identify efficiencies, automation opportunities, and execute solutions with limited direction
  • Compliance related experience in understanding applicable regulations and ability to apply operational disciplines
  • Problem analysis and critical problem-solving skills
  • Analytical and metric focused with attention to detail
  • Strong interpersonal, analytical, problem-solving, influencing, prioritization, decision making and conflict resolution skills
  • Leadership skills and the ability to influence change
  • Ability to ensure performance measures and regulatory requirements are met in alignment with the objectives of the process area
  • Ability to communicate ideas effectively and lead a cross-functional team
  • Exhibit creativity, flexibility, adaptability and the drive to achieve results
  • Ability to thrive in a fast-paced and demanding environment
  • Client-focused, with superb communication skills and the ability to meet the needs of internal and external customers, in addition to meeting the needs of partners and vendors
  • Effective communicator; detail oriented; strong written, verbal and presentation skills
  • Ability to influence key internal and external stakeholders
  • Self-motivated, able to manage and prioritize multiple tasks, projects, and clients concurrently
  • Proficient in Microsoft Office Product: emphasis on Excel
  • Basic math skills required
  • Bachelor’s degree in Marketing or Business Administration
  • Minimum of 5 years’ experience in operations and digital media marketing. Strong interpersonal and leadership skills
36

Global Marketing Operations Manager Resume Examples & Samples

  • Own the marketing operations strategy, architecture, and technology platforms that support pipeline growth, including lead processes, marketing automation, technology, and reporting and analytics
  • Define, develop and deliver a global marketing technology vision and roadmap. Collaborate on the marketing technology infrastructure (project management, implementation, governance). Collaborate with IT, sales, and other functions as needed
  • Support marketing campaign execution across Eloqua and Salesforce, including setting up campaigns, email delivery, list segmentation, lead workflow, data management, and reporting
  • Closely work with product marketing and marketing communications teams to accurately implement and test programs and campaigns; maintain global oversight of tracking and measurement strategies for marketing programs (e.g., syndication programs, social media initiatives)
  • Define, develop and deliver marketing measurement approach; marketing analytics and reporting. This will include the creation of dashboards and reports to measure end-to-end campaign effectiveness across advertising campaigns, global web properties, landing pages, as well as adhoc analysis of site metrics
  • Deliver the analytics and reporting to all marketing functions to provide the cross-functional marketing team with the insight for better decision making
  • Produce monthly Newsletter by collaborating with diverse stakeholders and measure its reach and effectiveness
  • Write content and provide creative direction for Nurture emails
  • Provide marketing expertise, plans, programs and execution to accelerate marketing’s impact to sales in key segments, and new launches into industries, and/or regions
  • Run our weekly marketing ops meetings for the day-to-day execution and measurement of marketing’s contribution to revenue generation
  • Manage internal and external feedback on marketing’s impact and suggest areas for improvement
  • Manage outsourced marketing operations team that propels us to the next level
  • Manage key marketing data feeds and integrations with our Martech tools (Marketo,Eloqua, Salesforce, Domo etc.)
  • 7 to 10 years’ experience in technology marketing, marketing operations, or equivalent role. Experience working with field. At least 3 years in a high-growth SaaS or enterprise software company with direct responsibility for marketing operations
  • Strong analytical skills and be metric driven with experience in developing marketing metrics and dashboards using BI tools like Birst / Domo / Tableau
  • Experience managing marketing budgets, and global programs
  • Experience with list management, lead scoring, nurturing programs, cleansing, de-duplication, segmentation and targeting
  • Quality Experience with closed-loop methodology and the hands-on utilization of both the CRM - Salesforce.com and marketing automation platforms – Marketo and Eloqua is a must. Experience tracking leads and running nurture campaigns, email marketing campaigns is essential
  • Strong copy writing and editing skills
  • Experience with web technologies like HTML / Javascript, Search engine optimization/marketing (SEO/SEM), PPC, Google Analytics and Google Adwords is a plus
  • Ability to travel
37

Marketing Operations Manager Resume Examples & Samples

  • Deploy and embed globally-agreed upon processes and workflows, designing and proposing new processes where none have been defined, consulting with Program Management Lead on best-practices and strategic reach of operational ideas
  • Partner with Program Management, resource managers and functional producers to ensure adequate resource allocation
  • Support planning on a bi-annual and project-by-project basis
  • Run intra-team routines – as well as routines with key partners (agencies, APAC leadership, SuperBrand Marketing leadership, quarterly and annual planning)
38

Marketing Operations Manager Resume Examples & Samples

  • BS or BA in a marketing, technical or business discipline. MBA preferred
  • 5+ years of marketing operations experience within a B2B environment
  • Strong Marketo and Salesforce experience, (Marketo Certified a plus)
  • Demonstrated proficiency with database design concepts, modelling, and segmentation
  • Acquisition lead generation campaign/program experience and an understanding of marketing funnel metrics and lead life-cycle processes
  • Email marketing experience, including deliverability, compliance, split testing and optimization
  • Possess an analytical mind and recommend actions/changes based on insightful data mining
  • Excellent organizational skills, with strong attention to detail
39

Global Senior Marketing Operations Manager Resume Examples & Samples

  • Assists in the technical conceptualization of demand creation, nurturing and scoring program strategy
  • Manages an external off-shore agency to deliver a best in class global execution process
  • Demand center lead on creation of nurturing and scoring programs to support the marketing organization
  • Maintenance and creation of documentation of all Marketo related processes, programs and procedures, continually reviewing for ongoing improvement
  • Monitoring and reporting on effectiveness metrics related to tactics and programs managed by Marketo and related applications
  • Regular consultation with marketing teams on which data will gain most effective results to enhance future marketing programs
  • Implement and facilitate contact strategies & optimize campaign volumes across the group
40

Product Marketing Operations Manager Resume Examples & Samples

  • Lead selection of correct components to be used in product catalogs
  • Manage creation and sustaining of Order Codes (offers)
  • Lead and support resolution of product components issues preventing sales orders and issue investigation
  • Audit offers available and drive improvement in the processes and offer creation
  • Order Codes Launch Readiness on Dell´s internal systems
  • Product configurations control and communication
  • Answer product offer inquiries and product tree scrub sessions leadership
  • Manage the Product Line Operations team across Latin America
  • Basic technical product knowledge and regional requirements (certifications, power cord, etc.)
  • Fast learner, especially about product details, and organizational agility
  • Interpersonal skills, analytical and pro-active to follow-up on activities (project management/“PMO” like) with diverse areas to get things done
  • Creativity to improve product offer related processes
  • Excel/Macro programming a plus
  • English fluency required, Portuguese is a plus
  • Education: Bachelor in Business Administration, Engineering, Computer Science preferred
41

Marketing Operations Manager Resume Examples & Samples

  • Fluent / native German language proficiency
  • Minimum of some years experience in product-related operations
  • Analytical skills including Microsoft Excel
  • Understanding of metrics and financials
  • Six Sigma experience
  • Fluent in other European languages
42

Email Marketing Operations Manager Resume Examples & Samples

  • Define and own email marketing strategy and processes for HubSpot Marketing and Sales products
  • Be an advocate and leader with vision, both internally and externally, for the email marketing industry standards you’ll help craft
  • Set guidelines and communicate email marketing standards to the marketing team
  • Work with internal stakeholders to inform strategy and drive adoption
  • Report and analyze on key performance metrics
  • Partner with Product team to understand and disseminate email product updates
  • Some travel required to work with international teams
  • Strong experience with Excel is a requirement
  • Experience with Salesforce, Looker or HubSpot is a plus
  • Experience with other email marketing platforms is a plus
43

Marketing Operations Manager Resume Examples & Samples

  • Provide periodical regional analytical reports on the influx, distribution and status of leads
  • Provide analytical reports that measure campaign performances to the regional marketing teams Provide regular analysis on marketing effectiveness KPIs (e.g ROI, campaign performance etc)
  • Ensure that client campaign/program/activity details are captured accurately for marketing analysis purposes
  • Understand and articulate targeting and segmentation strategies to drive higher program response rates and more relevant communications to end-users
  • Utilize global CRM and eMarketing systems and support adherence to defined processes. Ensure team members have the training required to effectively utilize tools and adhere to process and established practices
  • Lead strategic and tactical projects that support corporate global processes & systems
  • Support in the creation and maintenance of regional campaigns and campaign members for the regional marketing teams and the ISR/BDR hub
  • Educate regional teams on newly implemented processes and system changes
  • Be the APAC representative on the global marketing operations team and provide regional input to better define APAC requirements
  • Regulate and ensure that the quality of data fed into CRM systems comply with global standards
  • Execute regional data requests using DemandTools and People Import (imports, updates, cleanses, reduplication, transfers, etc
  • APAC (Singapore, Hong Kong, India, Japan, ANZ, China and Korea)
  • Bachelor equivalent mandatory
  • MBA advantageous
44

Marketing Operations Manager Resume Examples & Samples

  • Planning and managing projects across design, marketing, PR and communications
  • Developing and implementing workflow structures within the department
  • Managing the critical path and communicating project timelines to relevant team members; encouraging proactivity and ensuring deadlines are met
  • Supporting the marketing and PR team with the execution of creative campaigns to international partners
  • Managing the design approvals process with our in-house artworker, external creative studio and international retail partners
  • Managing the distribution of creative assets to international partners including imagery, copy, brand guidelines and seasonal product updates
  • Manage and set up an asset management system with external partner
  • Creating templates and documents for the marketing team and ensuring they are updated ahead of team meetings and international conference calls
  • Building strong working relationships with all Ivy Park team members and external partners/agencies
  • Troubleshooting daily issues and taking a solutions driven approach to ensure projects timelines remain on track
  • Consistently reviewing processes, workflows, productivity and efficiencies and communicating recommendations to the team
  • Budget management, processing invoices and general admin support for the department
  • Excellent knowledge of Adobe Suite with emphasis on Photoshop, Illustrator and InDesign
  • Proficiency in Microsoft Office including Excel and PowerPoint
  • Must thrive in a fast paced environment and maintain a high level of attention-to-detail
  • Keeping a cool head when multi-tasking and handling a number of projects simultaneously
  • An articulate and confident communicator with the ability to manage numerous internal and external stakeholders
  • Highly organized with meticulous attention to detail to ensure the smooth running of all daily operations
  • A thorough understanding of the design process
  • Results and solutions focused
  • Confidently contribute fresh and innovative ideas
  • Demonstrate a flexible approach to work in a fast paced and changing environment
  • Demonstrate a strong interest in fashion/sports, trends and athletics
  • Previous management experience in a similar role essential
45

Marketing Operations Manager Resume Examples & Samples

  • Manage digital presence: evolve LexisNexis Canada’s B2B digital marketing strategy and practices (e.g., web content standards, web template development, lead generation and nurturing using marketing automation, e-commerce, SEO/SEM, PPC, analytics), all in cooperation with internal customers (Marketing, Sales, Product Management), the global teams who own the system infrastructure, and the local IT team who support it
  • Manage marketing content: Manage web content using enterprise scale content management systems (OpenText Teamsite, Squiz Matrix) and ecommerce systems (Magento). Provide consultative support to marketing teams. Define and manage content through the content management lifecycle (designing information architecture, reviewing and advising on requests, planning and scheduling publication, editing content, checking links and functionality, obtaining approvals, publishing, taking down, and archiving)
  • Optimize lead management process: Manage the lead management process (e.g., standards for landing pages, capture of leads, routing to Sales, reporting and analytics in conjunction with the Data Management team)
  • Optimize marketing automation: Optimize the configuration of marketing automation systems to drive marketing effectiveness, while partnering with Sales Operations to optimize the linkage to CRM systems
  • Drive continuous improvement and user training and coaching: use Six Sigma or similar approaches to develop insights and opportunities, streamline systems and processes, and engaging with the segment teams to build skills and align on standards
  • A university degree in a Marketing-related field
  • Familiarity with enterprise content management and e-commerce systems
  • A minimum of 5 years' experience in B2B marketing, ideally focused on services being marketed to professionals such as the legal, medical, financial, or academic markets
46

Marketing Operations Manager Resume Examples & Samples

  • Developing and executing multi-faceted marketing and communications strategies for multiple audiences to deliver creative, measurable, and impactful solutions that tie directly to business objectives
  • Owning and driving the Marketing Communications integrated calendar, inclusive of end-to-end processes driving strategic brand alignment, creative prioritization and workflow, and go-to-market planning / execution
  • Managing and coordinating project briefs and plans, including intake and status
  • Maintaining dashboard of projects, ROI, and other metrics regarding project impacts
  • Designing and facilitating marketing project-specific milestone meetings which drive actionable decision-making and alignment across key stakeholders
  • Ensuring key marketing communications deliverables for all calendar milestones are executed on-point and on-time
  • Continuously assessing and optimizing existing marketing communications calendar processes and identify opportunities for scaling and further integration into key processes across the organization
  • Owning the brand marketing calendar communication across all levels of the organization including milestone status, potential risks, decisions made, process updates, etc
  • Ensuring communications to consumers, retailers, distributors, sales team, and other key constituents are clear, impactful and consistent/aligned
  • Allocating marketing communications resources, including budget and personnel in defined areas
  • Coordinating outsourced marketing activities and driving the day-to-day management and negotiation with marketing agencies and vendors
  • Scanning the organization for high-impact, high leverage improvement and cross-functional collaboration opportunities
  • Aligning with key cross-functional partners to develop new marketing processes and, with key stakeholders, own implementation and change management
  • Working with brand, product, and channel teams to design best-in-class operating model which optimizes resources, scales the processes, and ensures we consistently deliver on-time, on-brand, and on-budget
  • Building and maintaining marketing communications standard operating procedure manual
  • Leading onboarding of new-hires and other relevant parties with overview of calendar and SOP manual
  • Minimum of 5-7 years of relevant marketing or process management experience in a fast-paced, product-oriented company
  • High performing experience in project management methodologies, techniques, and tools
  • Demonstrated track record in creating integrated marketing campaigns to raise awareness and stimulate demand, drive lead generation, and foster increased customer loyalty
  • Proficient computer skills
  • Excellent time management, communications, decision-making, presentation, human relations, and organizational skills
  • Agile and resilient—does not shrink under pressure
  • Ability to set and meet strict deadlines and budgets
  • Master’s degree in Business or Marketing (MBA)
47

Marketing Operations Manager Resume Examples & Samples

  • Build and optimize systems, tools and standards to improve how the marketing organization works together, with cross-functional partners, and external vendors and contractors. This person will own the development and management of all marketing-wide tools
  • Create strong business partnerships with leaders of all levels and departments within the Marketing organization. Will liaise with core embedded operational counterparts in Product Marketing, Insights, Program and Creative
  • Develop a strategic marketing mindset to drive discipline and rigor to evaluate the impact of our marketing. This includes aligning marketing resources and budget to organizational goals and product priorities to determine effectiveness and utilization
  • Provide regular reporting to marketing operations and leadership team
  • Actively manage and share reporting on marketing priorities and drive visibility into org-wide initiatives
  • Manage ongoing prioritization of product and brand work funnel to leadership with regular business updates
  • Manage quarterly Marketing Finance Review with CMO and CFO to review strategic campaigns, effectiveness, and upcoming plans
  • Lead planning for marketing organization, this includes H1/H2 goals and prioritization for Ops , best practices across the organization, headcount planning and budget allocation etc
  • Additionally this person will own projects that help scale the ops organization such as CMO programs and special marketing-wide initiatives
  • Manage day-to-day operational needs of the Marketing Ops organization which includes areas such as Budget/Forecast support and management and recruiting and hiring support as needed
  • 5+ years professional experience in technology and management or business consulting
  • Demonstrated marketing/business operations, strategic planning, financial oversight, resource management, and logistics experience in the web technology sector and the ability to contribute at both strategic and operational levels
  • Experience working with product or technical organizations
  • Experience in Excel, PowerPoint, Oracle, and Keynote, Planning
48

Global Marketing Operations Manager Resume Examples & Samples

  • Develops, manages and operates all leads to close processes within SFDC
  • Leads in the development, management and analysis of Marketing KPI’s, standardized operational reports and dashboards to provide visibility into the business, lead-to-sales conversion rates, campaign ROI and trends
  • Translates analytics into business insights, predictive models and present findings to business owners to enable more strategic and data driven business decisions in order to achieve our growth plan
  • Optimizes our global marketing automation strategy by applying best practices to our marketing automation tools. Help with implementation of lead-to-sales funnel automation processes, policies, scoring methodology, workflows, service-level agreements with Sales, marketing programs and workflows
  • Defines and executes improvements to enhance productivity, conversion rates, programs/campaign ROI, and sales growth
  • Works with a cross-functional team as we identify and implement opportunities to optimize data quality, processes and reporting to improve marketing and sales productivity
  • Identifies trends, best practices and technologies to drive lead acquisition, improve conversions, optimize email marketing and support the growth of the business
  • Becomes marketing funnel expert and improves targeting by continuously partnering with stakeholders in improving the database quality using tactics such as data enrichment, list segmentation, and batch list loading
  • Develops and documents business processes and workflows to improve overall organizational efficiency and effectiveness
  • Develops and delivers training on lead optimization strategy, processes and policies. Includes training tools, quick reference guides, policies and procedures
  • 8-10 years’ experience in B2B marketing operations / demand generation environment, including 2-4 years of experience with Marketing Automation and SFA tools
  • Previous, hands-on experience with Marketo and Salesforce.com is highly desired
  • 5+ years’ experience working in a global role coordinating and aligning work in multi-national environment
  • Proven ability to build and manage a shared demand waterfall with sales utilizing Sirius Decisions methodologies
  • Strong project management and planning skills to manage multiple projects simultaneously for seamless execution
  • Ideal candidate will be flexible and have the ability to think/act strategically as well as roll up their sleeves and work as an individual contributor to meet goals
  • Proven technical, analytical and quantitative skills coupled with effective communication skills (verbal and written) that enable translating complex data and/ or issues into productive. discussions / actions at the executive and operational levels
  • Extensive experience in working with sales, sales operations, marketing, and IT teams in developing and implementing processes, business requirements, and systems
  • Proven ability to develop comprehensive business requirements documentation and work with IT teams on process and system design, development, testing and deployment
  • Expertise with Microsoft Office applications, relational databases, and marketing data management tools and principles
  • Bachelor’s Degree required; MBA or relevant Masters in a technical field is preferred
49

Marketing Operations Manager Resume Examples & Samples

  • Operations execution, supply chain and internal coordination to ensure effective operation processes
  • Work together with business development team to support local & overseas payment partner selection
  • Maintain good relationship with key partners
  • Data analysis, general administration and book-keeping for long term operation planning
  • Communicate with internal and external stakeholders on marketing projects and campaigns
  • Handle escalated customer complaints
  • Responsible for the new merchants on-boarding
50

Marketing Operations Manager Resume Examples & Samples

  • Oversee and manage the intake process to ensure adherence to policies and procedures. Review and update processes as needed. Assess impacts/needs based on planning sessions and forecasts
  • Develop and manage operational reporting practices and the use of scorecards
  • Manage project resource allocation in collaboration with multiple business groups
  • Manage project calendars; set priorities and provide cross functional dashboards to ensure awareness of upcoming project deliverables
  • Work with vendor/agency managers to ensure reporting/scorecards represent project output and deliverables
  • Perform vendor management activities as needed
  • Lead efforts to identify opportunities/improvements from postmortem reviews
  • Participate in strategic planning with Marketing and Sales groups
  • Provide management/supervisory back-up for peers as needed
  • Bachelor’s degree in marketing or related field, or equivalent experience
  • Five years of related marketing/business experience
  • Broad knowledge of the marketing field
  • Communication and interpersonal skills to work with internal and external stakeholders at all levels
  • Analytical and problem-solving skills to assess operational activities and convert to processes
  • Organizational skills and the ability to manage multiple projects under tight deadlines
  • Ability to work independently and as part of a team to drive results
  • Experience in gap analysis and implementing process improvements
  • Proficient in MS Office products
  • Experience in marketing communication, digital or project/product management
  • Advanced skills using analytical and workflow tools (e.g. SQL, Tableau, Visio, Exact Target, Marketing Cloud, Workfront, Percolate)
51

Marketing Operations Manager Resume Examples & Samples

  • Support ad-hoc requests to provide stakeholders with intelligent, actionable insight into the health of the business
  • Advanced Excel, data modeling and analysis skills
  • Experience in developing reports in Business Objects, Tableau or similar enterprise data warehouse reporting tools
  • Proven ability to work independently and manage day-to-day projects
  • Executive-level communication experience
  • Demonstrated success in project management
  • Experience using data visualization tools (Tableau, etc)
  • 77149BR
52

Senior Marketing Operations Manager Resume Examples & Samples

  • 5-7 years marketing experience in a high growth technology environment
  • 5+ years of marketing automation and or sales/marketing operations
  • Demonstrated understanding of integrated marketing practices and customer marketing program planning and measurement
  • Experience using data visualization tools (Tableau, Looker, etc)
  • SFDC and Marketo power user
  • Experience in data modeling and database configuration
  • Collaborative team player, comfortable working with cross-functional stakeholder
  • Strong strategic, analytical, project management and communication (oral and written) skills
53

Marketing Operations Manager Resume Examples & Samples

  • Operating model and organization structure: Play a lead role in shaping and documenting the optimal operating model and organization structure for the function, working closely with the MD Digital Marketing and the Leadership Team
  • Ad-hoc strategic projects related to competitive intelligence, acquisitions, cross-digital content and/or events
  • Driving overall team communication strategy to ensure cross-team collaboration, best practice sharing and operational playbooks
  • Measuring and reporting against key performance indicators
  • Financial and operational planning
  • Bachelor’s degree, university degree or equivalent, advanced degree preferred
  • Minimum of 8 years experience, with a key focus on marketing, operations and performance management
  • Advanced knowledge of operations and performance management and financial reporting
  • Advanced budgetary skills, including estimation and tracking
  • Advanced analytical, data analysis and reporting skills
  • Excellence in producing insightful reports using visual as well as verbal techniques
  • Good writing abilities
  • Excellent negotiation, mediation and conflict management skills
  • Relationship building, influencing and collaboration skills
  • Global outlook and ability to work across entities and countries
  • Executive presence and influence
54

Marketing Operations Manager Resume Examples & Samples

  • Support the process for the timely management of marketing leads, lead flow and lead handover to Sales teams. Ensure all process steps are best optimized and working to agreed SLAs
  • Liaise with the Telemarketing team and Field Marketing Managers on their reporting needs and provide them with adhoc insights/reports
  • Deliver weekly business metrics, pipeline contribution, actual vs. target metrics and overall business performance reports
  • Lead database cleansing, enrichment, and acquisition initiatives
  • Ensure data management governance standards and processes are communicated to all stakeholders. Understand and recommend data hygiene, quality, and standards
  • Identify and fix data abnormalities. Instill data quality in all data related activities e.g. list pulls, list uploads, Salesforce.com lead disposition processes
  • Track the performance of the demand waterfall – plan vs. actual, and against industry benchmarks
  • Monitor the performance of account & pipeline coverage acceleration, identifying areas for business development
  • Utilize a combination of external data, internal metrics and subject matter expertise to drive business and market intelligence needs
  • 7 - 10 Years marketing experience in a high technology company, with a minimum of 5 years working with Marketing/Sales CRM systems and tools
  • 3-5 years of experience with SFDC – Marketing/Sales Apps
  • LI-LA1
55

Marketing Operations Manager Resume Examples & Samples

  • Provide operational leadership working with Epsilon’s Delivery team to anticipate/resolve incidents
  • Provide effort and timeline estimates for the execution of campaigns and ad hoc requests
  • Ability to multi-task, learn the business (marketing programs, tactics, and business rules) quickly, and be proactive with the client and agencies -- driving toward decision/resolution on open issues
  • Review Business Requirements Documents (BRDs) provided by the client’s Project Managers for accuracy/completeness and provide feedback
  • Will act as both an individual contributor and leader of BSA activities throughout the SDLC lifecycle: gathering requirements, creating specifications, creating and executing against test plans
  • High proficiency in Microsoft Excel, Project, Office and Visio
  • Develop Key Performance Indicators for the account and critical functional areas
  • Meet deadlines and prioritize tasks
  • Excellent written, verbal and interpersonal communication skills
  • Strong client interaction and management skills
  • Bachelor degree in Marketing, Business management and/or related field. Five years+ IT project management experience in direct marketing and marketing operations
  • Knowledge of: Direct marketing, database marketing, management information systems, knowledge management
56

Marketing Operations Manager Resume Examples & Samples

  • Be the subject matter expert on their data and marketing automation remit. They will have detailed knowledge of the relevant data, processes, systems, projects and plans
  • Be immersed within the Flight Global and Estate Gazettes organisation and have a good level of knowledge of relevant business and technology stakeholders, process and workflows
  • Build engagement with and promote best practice in marketing data management and automated marketing techniques within the Flight Global and Estate Gazettes marketing community
57

Marketing Operations Manager Resume Examples & Samples

  • Manage the planning, budgeting and forecasting process across the division marketing organization
  • Lead the development of KPIs and dashboard to monitor, measure and analyze the effectiveness of key division marketing initiatives
  • Provide ongoing oversight to top line projects; communicate and monitor status and identify areas of risk proactively
  • Define and lead the development of marketing reports for internal stakeholders
  • Develop insights and areas for process optimization and operational efficiency
  • Manage the allocation, tracking and reporting of the overall marketing budget
  • Assist Corporate Marketing and Professional Solutions executive teams on special projects as necessary
  • Serve as strategic partner to head of marketing
  • BS in finance, science or technical field, MBA strongly preferred
  • 3+ years experience in strategic planning, business analysis or management consulting
  • Strong analytical skills and experience with reporting and data analysis
  • Ability to manage multiple projects concurrently in a fast-paced environment
  • Technically capable, excellent communicator and a desire to improve processes
  • Unique blend of marketing strategy and operations acumen; ability to operate and excel at strategic as well as tactical levels
  • Strong team player with ability to develop effective working relationships across organization: regional and global marketing teams, sales, finance, IT
  • Experience developing and presenting oral and written communication to C level executives, internal stakeholders and external partners
58

Marketing Operations Manager Resume Examples & Samples

  • 7 – 10 years of overall experience and at least 5 years of relevant experience
  • Experience with enterprise-level marketing automation systems, web and CRM integrations, and partner portals
  • Thorough understanding of marketing automation, nurture and drip campaign processes
  • Experience with SalesForce.com and Marketo platforms
  • Ability to collaboratively work with various team members across the organization. Should exhibit accountability, ownership and decision making capabilities
  • Self-directed and proactive approach to tackling problems and leveraging resources
  • Ability to create reports and dashboards
  • Exceptional verbal and written communication skills, organizational abilities, and proven attention to detail
  • SFDC
  • Marketo or Eloqua
  • Tableau or OBIEE or any BI Tools
59

GTM Marketing Operations Manager Resume Examples & Samples

  • Build and manage key marketing integrations working closely with vendors, sales operations and IT teams
  • Provide global day-to-day end-user support and assist users with proactive best practices to enhance and increase their knowledge of the systems, operational processes
  • Work with Marketing operations, sales operations, business systems team and vendors on systems projects to meet complex business and requirements, using recommended best practices, ensuring optimization of performance
  • Vet out marketing technology solutions
  • 4+ years in demand generation/marketing operations
  • B:B / BC marketing background with experience in marketing automation, leads processing (including lead scoring), marketing database, privacy compliance
  • Experience managing marketing automation systems. Hands-on experience working with various marketing and sales APIs such as Eloqua or Salesforce desirable
  • Ability to drive and implement marketing solutions. Working knowledge of HTML, Javascript, and CSS desirable
  • Experience effectively reviewing, leading and managing vendors
  • Strong team player, strong collaboration skills
  • Able to develop productive working relationships across marketing, sales, IT and data warehousing teams
  • Service-oriented attitude toward external and internal audiences. Experience working with sales on leads process
  • Excellent at planning and project management – ability to look ahead to meet regular deadlines and predict and prevent last minute fire drills
  • Excellent prioritization skills. Ability to multi-task and work well under pressure
  • Must have excellent written and verbal communications skills with ability to effectively interact with both technical and non-technical
  • Must be highly driven and self-motivated for a fast paced evolving environment
  • BA/BS in marketing, business or computer science
60

Marketing Operations Manager Resume Examples & Samples

  • Translate general concepts and guidelines into specific, clearly-defined set of requirements for the development and launch of new bundles and promotional offers
  • Represent consumer line of business in Requirement Gathering Sessions (RGS) and Joint Architectural Design (JAD) sessions to ensure the projects meet the business requirements while pursuing designs that simplify their execution
  • Keep projects on track, meeting the various milestones on a timely manner from requirements gathering to production
  • Coordinate project overviews and system functionality reviews with Director/Executive Director/VP Leadership
  • Maintain key stakeholders in Strategy / Execution PLM, Go-to-Market, and IT organizations informed of the project status
  • Responsible for the performance assurance activities such as reviewing and approving ITO / RA test plans and traceability / testing output
61

Marketing Operations Manager Resume Examples & Samples

  • Develop a deep understanding of the application funnels and the customer experience; drive initiatives to improve marketing efficiency, drive conversion, and improve customer satisfaction throughout that experience
  • Analyze customer behavior and conversion anomalies using web analytics tools, your own analysis, and by working with key members of the marketing, product, and operations teams to identify issues or areas for improvement
  • Partner with Product to test features in the application funnel and landing pages that will improve conversion
  • Work cross-functionally with Product, Legal, Partnerships, Digital, and Operations to develop and launch new product features that drive customer engagement and applications
  • Provide support for key customer-facing projects, ranging from compliance initiatives to transactional communications to bug fixes
  • Balance priorities from throughout the company, including Marketing, Product, Legal, and Operations
  • Work closely with legal and compliance to ensure campaign compliance and to coordinate audits and other reviews
  • 3-5 years of experience in Marketing, Product Marketing, or Sales Operations. Experience in Financial Services is preferred
  • Exceptional analytical, troubleshooting, and problem-solving skills
  • Must be metrics-driven and comfortable with an iterative, test-and-learn approach to marketing and conversion
  • Highly detail-oriented with strong project management and organizational skills
  • Ability to multi-task, prioritize, take on responsibility and work well under deadlines
  • Must be self-directed, able to work independently, as well as work in a team-oriented and fast paced environment
  • Bachelor’s degree in a related field
62

Marketing Operations Manager Resume Examples & Samples

  • BA/BS in business management or equivalent working experience
  • 3+ years of marketing operations management experience with proven ability to deliver consistently strong measurable results
  • Proven ability to collaborate and influence senior business leaders on a regional scale and across multiple functions/organisations
  • Strong analytical skills including mastery of Microsoft Excel
  • Proficiency in marketing automation systems and integrating those systems with other technologies
  • Experiences in building and managing customer data
  • Eloqua marketing automation platform and Salesforce.com CRM experience
63

Marketing Operations Manager Resume Examples & Samples

  • Provide effort and timeline estimates for the execution of campaigns and adhoc requests
  • Proactively provide recommendations to improve campaign and digital delivery activities and processes
  • Review all assets provided by the client’s Project Manager and Agency team for accuracy/completeness and provide feedback
  • Pay keen attention to detail, ability to multi-task, and drive for results
64

Marketing Operations Manager Resume Examples & Samples

  • Several years of relevant experience in marketing/product/project management or similar work
  • Knowledge of analytical tools (especially Excel) and ability to use data and metrics to back up assumptions and develop business cases
  • Knowledge of merchandising and Content-Management-System tools (XML skills)
  • Ability to prioritize workloads in a fast-paced environment
  • Great attention to detail and 'hands-on' mentality
  • Working experience in an international environment
65

Marketing Operations Manager Resume Examples & Samples

  • Experience in a Marketo (or similar marketing automation platform) campaign deployment role
  • Passionate about marketing automation and the benefits it can bring to an organization and an enthusiasm for enabling marketers to leverage the tool effectively
  • Experience with CRM (ideally SFDC) and marketing automation platform
  • Ability to drive commercial focus in the reporting and metrics that Marketo reveals about marketing performance
  • A strong understanding of marketing campaign reporting and analytics and their use in testing and optimising campaigns
  • Strong knowledge of building optimised marketing databases and data management practices
  • Team player with experience of working with remote international teams
  • Strong presentation skills and the ability to present data in meaningful and accessible ways with the ability to adapt to the audience
  • Excellent spoken and written communication skills
  • Advanced and deep knowledge of campaign building and reporting capabilities using a marketing automation platform
  • Creation of SFDC reporting and dashboards from the CRM system
  • Strong experience in a role which required effective management and improvement of database recency, completeness and relevancy
  • Strong experience working in a B2B marketing team
66

Marketing Operations Manager Resume Examples & Samples

  • Own and manage the data within Patheon’s marketing automation system. This will include developing database health tracking mechanisms and processes
  • Develop and manage all marketing reporting with regards to overall performance, campaign performance and individual channel/tactic performance. Provide data-supported recommendations to the marketing team based on insights gathered for better decision making
  • Monitor and audit all marketing automation processes and campaigns to ensure they've been set up correctly, troubleshoot root causes of campaign errors to maintain Patheon’s high standard of deliverability and ensure campaigns are being tracked correctly for measurement purposes
  • Serve as the marketing operations expert to members of the marketing team by creating best practice campaign canvases and staying abreast of latest marketing automation developments, while engaging actively with the marketing automation user community
  • Consult with the marketing strategists and sales organization to develop automated nurture streams that supplement the efforts being executed by the demand generation team
  • Construct optimal workflows/process management procedures and ensure accurate synchronization between the marketing automation and Salesforce.com databases
  • Serve as the marketing teams Salesforce.com “Super User” responsible for all training, documentation and project management associated with marketing’s enhancement requests to the system
  • Serve as liaison between demand generation and sales in order to maintain and modify the lead conversion criteria and process. Monitor lead quality/quanitity and adjust based on feedback from sales organization
  • Setup, administer and maintain sales enablement email marketing tool offered through the marketing automation system. This includes template creation / management, training of the sales force and developing measurement and tracking for adoption and usage
  • Document marketing processes and training materials including marketing structure, processes, goals, systems, etc. Develop onboarding process for new hires in marketing/sales departments
  • Partner with and manage relationships for external vendors/consultants to make necessary enhancements to marketing systems and processes
  • 4-6 years of experience administering marketing automation and CRM systems. Marketo/Eloqua & Salesforce.com experience strongly preferred
  • 5+ years of related experience required, preferably in a B2B marketing or lead generation/management role
  • Demonstrated knowledge of marketing operations technology and its greater application in terms of revenue marketing in a B2B organization – including database marketing, analytics, and campaign management applications
  • Metrics driven and results oriented with demonstrated ability to quickly synthesize and interpret information. Strong proficiency in Excel is required
  • Strong project management and organizational skills. Ability to work independently with minimal supervision
  • Proactive, energetic, and enthusiastic problem solver. Passionate about pristine data and constant improvement
67

Marketing Operations Manager Resume Examples & Samples

  • Liaise with North Europe Marketing Operations and CtC team to ensure optimal marketing operations processes (including Benelux Account & Category Plans input for WE and managing the Benelux seasonal marketing calendars)
  • Ensure proper communication and information flow (including CtC information, allocation strategies and set-up) to and in between all interfaces (North Europe CtC, North Europe Marketing Operations, Benelux Marketing and Sales)
  • Coordinate & facilitate local key Sales Launches (Cluster Q2 /Q4 Sales launches)
  • Work in close cooperation with VM, Wholesale Activation and Showroom Category Champions to coordinate Leusden and Brussels showrooms seasonal set-up
  • Coordinate set-up of seasonal retailer trade fairs in close cooperation with relevant sales teams, Wholesal Activation and Visual Merchandising team
  • Work with Brand Activation, CtC and Sales management teams to produce seasonal GTM strategies and plans, detailing marketing strategies, communication articles, including DNA packs overlap, allocations and sell-in requirements to support BRM and sell-in presentations and proper execution of strategies in season
  • Look for maximum WE alignment and continuous process / tools improvement
  • Preferably University degree (Project Management or Business desirable)
  • 3+ years’ experience, ideally dealing with marketing and/or sales processes
68

Marketing Operations Manager Resume Examples & Samples

  • Extensive working knowledge and experience around (1) the role Marketing Automation and CRM systems play in a business’s engagement strategy, (2) how to configure those systems to achieve key business results and (3) how to integrate with other technologies and systems
  • Hands on experience with Salesforce and Marketing Automation tools and systems, preferably Marketo. Extra consideration given to those that have worked with and configured within Marketo’s RTP and ABM Platform
  • Ability to quickly move from strategic to tactical thinking, diving into the details but, at the same time, seeing the big picture and leveraging that ability to problem solve, develop and implement solutions that address key business objectives
  • Ability to quickly learn new business applications coupled with strong attention to detail and a desire to be hands-on
  • Self-motivated, high energy, results oriented person with excellent communication skills (cross functional and level) who “owns” and takes great pride in every aspect of their work
69

Marketing Operations Manager Resume Examples & Samples

  • Manages a team of dynamics Project Managers and E-mail Engineers who are accountable for managing the creation and deployment of our E-mail and Site Content
  • Accountable for leading a team focused on fostering teamwork built on strong trusting relationship and collaboration
  • Clarifies cross functional business problems and identifies options and solutions to break down complex issues or processes in to components and parts
  • Maintain objectivity (neutrality) in face of conflicting viewpoints, uses data and evidence to drive improvement
  • Identify, Pitch, Develop and Drive a roadmap focused on continuous improvement through the total life cycle of digital content creation
  • Foster a strong transparent environment focused on open communication across the team and leadership
70

Marketing Operations Manager Resume Examples & Samples

  • Support Marketing, Sales and Pricing program submission and implementation
  • Conduct periodical program performance reviews
  • Lead quarterly QBRs with Marketing Application vendor
  • Manage the validation of customer claim submissions and proof of performance
  • Provide regular updates to global and regional managers on overall progress
  • Support the development of monthly/quarterly account level and summary reports
  • Partner with Marketing, Sales, Pricing, Finance and Internal Audit to meet company objectives
  • Work with IT to identify internal and external system and data feed issues
  • 8-10 years of related experience and a Bachelor’s Degree required
  • 3 or more years of experience in finance, business operations, marketing and/or pricing
  • Strong interpersonal skills with the ability to build relationships and creditability with key business partners
  • Strong organization skills with the ability to handle multiple projects simultaneously in a fast-paced environment
  • Experienced in leading teams and in managing managers
  • Continuous improvement attitude; ability to suggest and implement best practices
  • Strong analytical skills with a high detail orientation and problem solving capability
  • Proficient in Microsoft Office and Oracle
  • Ability to speak Thai a strong plus
71

Marketing Operations Manager Resume Examples & Samples

  • Effectively organize monthly Cluster/Country Marketing Review (CMR) to agree on assumption based Marketing plans in line with strategy. Facilitate conversation and drive decisions on project management and resourcing as well as Product portfolio conversations
  • Engage marketing activation teams to monitor the process and progress of product application through related system such as Streamline, coordinate all label changes across space team, analyse Product and SKU portfolio, drive Product and SKU house -keeping and ensure implementation is compliant with OMS and OMS
  • Support VIETNAM Country Marketing Manager on setting KPI and monitoring the progress/delivery of WILG strategy delivery/Game Plan
  • Support NPR for the marketing team
  • ASP tracking and reporting to ensure adherence to budgets and phasing of spends
  • Lead the implementation of key global strategic projects or programs. Develop the implementation plan and work with the extended marketing team and sales team to deliver the projects
  • Inspect local business and operational procedures to ensure the fully compliance to OMS. Act as quality tag in marketing to record, report and address (through the defined the reporting line) all product quality- related incidents. Participate in OMS process development by providing local inputs and deploying OMS elements into local operational procedures
  • Project management, product development and portfolio management experience
  • Experience in marketing, product development, ideally both strategic & tactical
  • Wide understanding to whole business operation, from supply chain, technical to Marketing & Sales, so that be able to sense and capture the Value Engineering initiatives, product portfolio management business impact and quality compliance needs in different areas
  • Leadership without authority: Communicate a compelling "vision" which generates enthusiasm and commitment, build up core team and involve major stakeholders, ensure that every individual knows their part and why it is important
  • Effective presenter able to deal with any audience and adapt presentation on the move
  • Written/spoken English skills for business communication/training/development purpose
72

Marketing Operations Manager Resume Examples & Samples

  • Manage the process of product compliance, OMS, OD&I, Streamline, NPR, ASP management and other marketing related process to improve the efficiency and standardization in Marketing Operations
  • Lead and facilitate the Country Marketing Review (CMR) process which links to Product Management Review and Demand Review, and ensure that the CMR Agenda is in place and relevant actions are taken and followed up to implement the product innovation pipeline and product portfolio in line with strategy
  • Minimum 7 years of experience in Marketing
73

Marketing Operations Manager Resume Examples & Samples

  • Execute and manage campaigns in Marketo and SFDC and associated reporting needs
  • Create and implement the processes and tools for managing the recency, completeness and relevancy of the marketing database
  • Create and manage the regional and in-country processes around lead flow, demand generation and funnel reporting
  • Support marketers in learning to leverage the automation capabilities of the Marketo tool and in carrying out continual cycles of analysis and improvement for Marketo-based marketing activity
  • Support marketers by optimising segmentation through the development of the database
  • Supporting and influencing the use of better targeting resulting in improved marketing conversion rates and ROI
  • Own and maintain the marketing database quality dashboard metrics and reporting
  • Monitor and learn from marketplace trends, tools and technologies to drive online acquisition, improve conversions, and support the growth of the business
  • Encourage and support testing of marketing activity through use of Marketo functionality and best practice dissemination
  • Manage and communicate regional SFDC reports cascaded from Global Demand Centre Operations team, and create new local reports to enhance region and country understanding of lead and contact effectiveness
  • At least 18 months in a Marketo (or similar marketing automation platform) campaign deployment role
  • Experience with CRM (ideally SFDC) and marketing automation platforms
  • Ability to multi-task on a variety of projects with similar priority levels or interlocking functionality
  • Team player with experience working with distributed international teams, as well as global extended team members
  • Self-starter with a passion for learning and solving hard problems; comfortable with ambiguity
  • Fluent in English (written & spoken); second Asian language a plus
  • Experience in or managing external agencies – CRM, telemarketing, contact acquisition
  • 3 years’ experience in a role which required effective management and improvement of database recency, completeness and relevancy
  • A minimum of 4 years working in a B2B marketing team
  • Strong Microsoft Excel and Access skills
  • Location: Hong Kong or Singapore
74

Digital Marketing Operations Manager Resume Examples & Samples

  • Provide planned and ad-hoc reporting for the teams, working with the data science and vendor teams to get their numbers in line, tracking codes correct, google analytics clean and attribution reporting
  • Assisting channel managers in monitoring lead flow and working to troubleshoot and resolve and lead flow issues
  • Own and iterate lead pacing dashboards (Tableau) in conjunction with BI partners
  • Testing and QA of new lead capture and lead nurture methods
  • Partnering with channel managers of the setting up and implementation of new lead acquisition methods
  • Ownership of Google Analytics and other measurement tools used to track digital marketing performance
  • Assessing functional fit to business requirements of potential new digital marketing tools
  • 3+ years of experience in lead generation operations
  • Strong understanding of, and experience with, systems integrations
  • Experience with Salesforce and Salesforce reporting – essential
  • Experience with Marketo - desired
  • Experience with business, web (and combination of the two) analytics and ad-hoc reporting
  • A deep understanding of lead generation business drivers
  • Proven critical thinking, analysis, and synthesis skills
  • Desire to design and improve processes for the teams
  • Outstanding organizational skills, and the ability to handle multiple projects across multiple brands simultaneously while meeting deadlines in a demanding, fast-paced environment
75

Marketing Operations Manager Resume Examples & Samples

  • Design and manage Pardot workflows and execute highly targeted campaigns including emails, landing pages, nurture streams
  • Develop lead scoring and nurture streams to drive quality leads to sales and manage the lead flows through Pardot/Salesforce.com
  • Work with marketing, business development and sales to coordinate campaigns and insure effective communication streams to target segments
  • Design and build effective tracking and dashboarding methodologies to report campaign performance and identify optimization opportunities
  • Work with designers and developers to create web pages, landing pages and emails and define A/B testing to optimize performance
  • Translate analytics into clear and actionable recommendations to drive qualified traffic and hone-in on revenue-building activity
  • Maintain and enrich the quality and integrity of the sales and marketing database
  • 5+ years hands on experience in marketing operations in a digital business, with significant experience in marketing automation and CRM
  • Experience and expertise in Salesforce and Pardot
  • Strong knowledge of lead flow practices
  • Excellent understanding of data and the ability to analyze to drive actions
  • Sharp eye for detail and proven project management skills – from concept to completion
  • Discipline to hit tight deadlines
  • Excellent management and team leadership skills
76

Marketing Operations Manager Resume Examples & Samples

  • Minimum of 3+ years of working experience with Marketing Automation platform (Marketo is preferred) and CRM (SFDC)
  • Minimum of 5 years of marketing experience, especially in email marketing and database management
  • Required knowledge of industry email marketing, CAN-SPAM, and email marketing best practices
  • Required knowledge of HTML, CSS, JS and mobile design
  • Knowledge of content marketing platform is a big plus
  • Experience and knowledge in segmentation, data structure, database health optimization best practices
  • Strong interpersonal, analytical, prioritization and conflict resolution skills
  • Exceptional communication skills, both written and verbal
  • Passion for process and continuous improvements. Ability to influence stakeholder
77

Senior Global Marketing Operations Manager Resume Examples & Samples

  • Strong business acumen. Global experience preferred
  • Exceptional analytical problem solving ability that can create reports/dashboards and provide recommendations
  • Excellent communications skills Proficiency in MS Word, Excel, PowerPoint, and Outlook
78

Global Marketing Operations Manager Resume Examples & Samples

  • 4-6 years in functional experience in strategy, marketing, sales and/or operations role
  • Experience in the small business space and a passion to drive the success of small businesses
  • Self-motivated individual wanting to excel in a changing and evolving environment
  • Can effectively manage multiple projects independently, with little day to day direction, and under constant deadline pressure
79

Marketing Operations Manager Resume Examples & Samples

  • A Bachelor’s degree (or equivalent) is required with a minimum of 6 years’ experience in Marketing/Sales in a high-pace international A-brand matrix environment
  • Positive thinker with a “can-do” attitude and a true self-starter
  • Consumer Electronics / Consumer Goods / Global / Multi-Channel experience preferred
  • Excellent verbal and written communication, presentation and collaboration skills
  • Ability to be flexible within the job to ensure the best processes/systems for smooth completion of all projects
  • Capable of streamlining and improving processes, and troubleshooting
  • Ability to remain flexible to change within the work environment and scope of responsibility
  • Demonstrates initiative, is conscientious and provides complete follow-through on all areas of responsibility
80

Marketing Operations Manager Resume Examples & Samples

  • Bachelor's degree required in Business and/or Marketing; or equivalent years of experience
  • Requires a minimum of 8 years of experience including analyzing and reporting on lead generation sources and metrics in B2B demand generation
  • Preferably 1-2 years of experience with building underlying datamodels on Tableau or similar reporting engine
  • LI-LS
81

Marketing Operations Manager Resume Examples & Samples

  • Continuously improve our marketing automation processes and drive the Marketo roadmap, from data cleansing to integrations and program management
  • Develop and optimize the foundation within Marketo, including lifecycle models, lead scoring, lead routing and processes that align to the defined lead management process
  • Build and implement closed loop reporting that allows marketing and sales teams to measure campaign results and optimize them in the future
  • Support the development of multi-channel, personalized nurture programs that incorporate lead scoring, behavioral data, and digital activity to engage customers and drive revenue
  • Collaborate with the Web team to develop and execute a Marketo form strategy, as well as ensure we leverage all available website data and activity in Marketo to maximize opportunities for personalization and nurture programs
  • Oversee email deliverability, database hygiene, data imports, subscription management and compliance with opt-in laws and regulations
  • Manage the integration between Marketo and SAP CRM, and help drive the marketing data strategy, including data acquisition, data cleansing and data modeling
  • Work with campaign owners and Marketing Operations to develop a comprehensive A/B testing strategy and monitor results to ensure maximum return on campaign efforts
  • Lead status meetings and provide weekly insights to all stakeholders through an in-depth analysis of campaign results and recommendations for continued optimization
  • Serve as a subject matter expert for marketing automation and Marketo, including configuration, training, documentation and best practices
  • Keep current with industry innovations, trends, and best practices across functional areas including email marketing, account-based marketing, marketing technology stack offerings and mobile optimization
  • Train new and existing users on platform usage and best practices
  • Creative, open-minded and enthusiastic about seeking new solutions to challenges
  • Experience working with sales organizations as it relates to successfully executing a campaign, gaining stakeholder alignment and gathering feedback
  • Ability to think strategically, but also able to "roll up your sleeves" and do the work needed to execute campaigns and manage platform
  • Strong analytical skills with experience in reporting and data analysis
  • Strong organizational skills and ability to meet deadlines in a fast-paced environment
  • Bachelor’s Degree (preferably in Marketing)
  • Strong Marketing Automation/Operations Background with 5+ years marketing automation experience (Marketo, Eloqua, Hubspot, Pardot, etc.)
82

Digital Marketing & Operations Manager Resume Examples & Samples

  • Expertise in digital channel
  • Experience with marketing automation/Sales CRM tools
  • Strong analytical skills to measure and evaluate campaign effectiveness and ROI
  • Experience in budget management and lead tracking mechanism
  • 5+ years of relevant work experience in marketing. Experience in B2B/G, high-tech products/services required
  • Bachelor’s Degree in marketing, economics, business, engineering, finance, accounting and/or relevant field of study
  • Proven experience working with industry tools and analytics packages including email, web, analytics, CRM and marketing automation platforms
  • Microsoft Office (Advanced Excel Skills is a bonus), HTML knowledge
  • Proven experience finding creative ways to do more with less, and a track record staying on budget
  • Superior presentation, written and oral communication skills with an innate attention to details
  • Strong financial acumen and organizational skills
  • Ability to multi-task and prioritize competing stakeholder requests
  • Ability to manage time and multiple priorities with a variety of internal and external stakeholders
  • Depth of experience with Marketo, Salesforce.com, Adobe CQ and Adobe Connect
83

Marketing Operations Manager Resume Examples & Samples

  • Serve as chief of staff to VP Marketing in developing and executing strategic marketing initiatives
  • Design, develop and maintain core marketing operations processes to support collaboration and communication throughout the marketing and operations teams
  • Be the subject matter expert on marketing technology platforms and work closely with the Sales and Marketing technology team to manage all marketing technology platforms
  • Partner with the Sales and Marketing Analytics team to design, develop and maintain critical marketing metrics to enable data driven decisions throughout the marketing team
  • Design, develop, train and maintain marketing program launch processes to enable self-serve program execution throughout marketing team
  • 2-4 years of experience in marketing operations or supporting marketing departments
  • Marketo power user
  • Experience with Salesforce.com and Marketo integration preferred
  • Experience with Salesforce.com Campaign object preferred
  • Basic level of HTML editing skills preferred
  • Knowledge of marketing automation and database management concepts and best practices
  • Experience handling marketing budgets and marketing reporting with ability to not only gather the appropriate data, but also glean insight to improve the performance of marketing programs
  • Self-starter able and eager to learn quickly with a good head for problem solving, while able to adhere to standard operational procedures and deadlines
  • Ability to work autonomously and willingness to take initiative
84

Marketing Operations Manager Resume Examples & Samples

  • Maintain and enhance the marketing automation infrastructure, implementing best practices, including guidelines for emails, landing pages, campaigns etc
  • Proactively offer creative ideas and solutions to internal partners on how to better leverage the marketing automation platform to improve conversions and results
  • Execute on all marketing automation requests in a timely manner with a goal of maximizing conversions
  • Implement testing methodologies to improve conversion rates (content, email templates, landing pages, offers, etc.) optimize campaign results, and measure the relative impact of various tactics, messages, and media
  • Support efforts to integrate marketing automation platform with CRM system (Salesforce.com) for lead generation, lead nurturing, and sales enablement
  • Create lead gen campaigns to generate marketing qualified leads, utilizing lead scoring and automated nurture campaigns
  • Serve as the marketing automation platform admin: train new and existing users, administer and manage licenses, stay abreast of the latest releases and updates, manage the vendor relationship
  • Minimum of 5-8 years of professional experience in B2B marketing
  • Strong understanding of marketing and best practices to optimize performance
  • Experience with marketing automation platforms like Marketo or Eloqua
  • Process oriented with love of operational efficiency highly desired
  • Outstanding interpersonal, verbal, and written communication skills required
  • High level of attention to detail is essential; must be metrics-driven and results-oriented with demonstrated analytical skills and organization
  • Self-starter with the ability to work independently as well as collaboratively within a cross-functional team
  • Willing and able to adjust to changing demands and shifting priorities; grace under fire a must with the ability to multi-task in a fast-paced environment
85

Marketing Operations Manager Resume Examples & Samples

  • Provide marketing strategies, process improvements, governance and business analysis to ensure that marketing operations are continually improved, delivering scale & sustainability
  • Identify opportunities and strategies to streamline, standardise and consolidate marketing operations
  • Stakeholder management to drive alignment and collaboration through application of consistent, transparent & coherent approaches
  • Channel Marketing Operations & Project management across the following
  • Experience working across APAC
  • Experience in the consumer electronics industry
  • Proven experience in managing initiatives for business development and continuous improvement
  • Experience with marketing procurement and management of marketing suppliers
  • Demonstrated experience within B2C/M2B marketing environment in a matrixed environment
  • Experience designing retail fixtures & working with POP manufacturers would be an advantage
  • Strong knowledge of Marketing operations
  • Keen understanding of brand strategy & management, and channel marketing implementation
  • Exceptional interpersonal and stakeholder management skills with a natural ability to adapt personal style to influence situations
  • Mature project management and documentation skills
86

Senior Campaign Marketing Operations Manager Resume Examples & Samples

  • Work with senior CC, DC and Adobe Stock Campaign Marketing leaders to streamline and optimize processes by which the Campaign organization creates and delivers strategic integrated marketing plans and investment recommendations; executes marketing programs; and reports on Campaign performance
  • Scale consistent campaign approach and operating model globally and provide ongoing guidance and support to ensure consistency in execution and outcome
  • Optimize stakeholder approval process for Campaign Marketing launches and programs with business unit operations and functional marketing and product teams
  • Establish a consistent KPI reporting framework across Campaign Marketing segment teams, and partner with data and analytics organizations to ensure easy to access, accurate and real-time performance reporting
  • Own weekly and quarterly status reporting from Campaign Marketing to key stakeholders around the world. Consolidate feedback from key stakeholders to continuously improve reporting
  • Develop efficient processes with the business unit’s operations team for marketing briefings, plan reviews and approvals; end-to-end experience reviews around key launches; and quarterly marketing reporting and performance reviews
  • Oversee incremental budgeting process and work with Finance organization to improve and streamline quarterly and incremental budgeting processes
  • Partner with the Global Marketing Organization’s Operations staff to bring best practices and Cross Cloud alignment from the organization to Creative Cloud, and vice versa
  • Partner with the Global Marketing Organization’s Operations staff to drive fiscal year planning timelines and process laddering up to the OCEO Milestones
  • Develop credibility and relationships with key stakeholders across Adobe including executives within Global Marketing and the Creative Cloud Business Unit
87

Marketing Operations Manager Resume Examples & Samples

  • Planning and execution of marketing programs such as tradeshows, events direct marketing efforts, etc
  • Develop and assist in the creation of marketing materials such as brochures, videos, campaigns, etc
  • Provide manager with recommendations for new programs, processes and systems that can affect marketing and business development effectiveness
  • Work with executives, product managers and others to develop press releases and other promotional materials
  • Other marketing duties
  • 20% Travel
  • BA/BS and one year of experience are required
  • Previous experience executing marketing programs
  • Good understanding of Web-based technology
  • Ability to work effectively in a team effort
  • Energy, enthusiasm, and a strong desire to learn
88

Marketing Operations Manager, Asean Resume Examples & Samples

  • Drive overall marketing budget and management for the Marketing organization
  • Manage co-marketing projects with alliance partners with investment budget and reimbursement programs
  • Assist in driving the BMS cadence and managing the marketing scorecard by tracking results against KPIs
  • ROI analysis from marketing campaigns to Leads to Sales Opportunities to Revenue generated
  • Create and manage an operating model by utilizing existing and creating new business processes as appropriate
  • Drive procurement execution according to company rules and processes
89

Marketing Operations Manager Resume Examples & Samples

  • Production and “end to end” project management of all marketing tactics including websites, emails, collateral and conference graphics
  • Collaborate with freelancers, external agencies and print vendors to traffic artwork, obtain sources files, quotes and develop production schedules
  • Maintain and update inventory levels, forecast usage and expiry of marketing materials available for order through Goodway
  • Track expenses associated with campaigns ensuring deliverables are on time and within budget. Identify and promote areas for cost efficiencies
  • Manage and enforce the Legal and Regulatory review process (Pre-Agile/Agile) to ensure all marketing pieces meet Food and Drug Administration (FDA) requirements
  • As the enGYN Administrator, collaborate with internal stakeholders, field team and sales training to increase utilization and create engaging digital content
  • Strong analytical ability to identify trends and insights, and optimize performance/processes based on the insights
  • Manage additional digital marketing projects, as needed and assigned
  • Well-developed project management skills
  • Critical thinker with an ambitious, solutions oriented approach
  • Highly creative with experience in managing agencies
  • Fluency in Microsoft office (Outlook, PowerPoint and Excel)
  • Minimum of 5 years marketing experience
  • Previous experience managing Legal/Regulatory review process
  • At least 1 to 2 years of experience within healthcare marketing
90

Marketing Operations Manager Resume Examples & Samples

  • Four plus years’ experience in advertising, promotional and labeling process in a fast-paced, dynamic environment
  • Bachelor’s Degree (general business or life science disciplines) or equivalent experience in related field required
  • Experience in using Microsoft Office; Knowledge in Adobe Creative Suite and Veeva Vault is a plus
  • Understanding of the promotional material creation process in Pharmaceuticals is highly preferred
  • Understanding and knowledge of FDA regulations and guidance as they pertain to paper and electronic submissions is highly preferred
  • Outstanding interpersonal and effective task planning/coordination skills
  • Excellent organization skills with attention to details
  • Experience in customer support for the field, internal and external stakeholders
  • Completion of assigned tasks with high level of quality within departmental and company timelines
  • Ability to learn on the go and obtain the skills needed to work within a technical environment
  • Aptitude for building positive working relationships with internal and external stakeholders
  • Excellent multitasking skills
  • Ability to work in a fast-pace environment
91

Senior Marketing Operations Manager Resume Examples & Samples

  • Oversee and manage the end to end governance process of creating, updating, and archiving content in the CTC Database. Provide support and expertise as it relates to the content housed in the CTC Database to ensure accuracy and quality
  • Serve as liaison to the business and manage communications and status of key initiatives and/or issues and remediation efforts to key stakeholders and leadership
  • Oversee and manage CTC Database escalation requests and production issue resolution to meet communicated SLAs
  • Provide thought leadership and drive strategic direction on improvements to processes, people, and technology in partnership with Director
  • Manage the teams overall daily work and measure and track the results. Set team and individual performance goals
  • Support Director in all relevant activities
  • Strong reporting skills and proficiency with Microsoft Office Suite
  • Ability to manage multiple priorities simultaneously in a fast-paced environment with little or no direct supervision
  • Strong analytical and creatively problem solving skills; must have a "can do" attitude
  • Ability to build relationships across organizations and persuade and gain consensus from partners with different goals
  • Ability to drive and measure results
  • Outstanding team player who has proven success working with teams to accomplish goals. Ability to motivate people and teams
  • Ability to manage and resolve conflict
92

Global Marketing Operations Manager Resume Examples & Samples

  • Align and deliver to Marketing strategies and priorities through facilitation and ensuring plans and resources are identified
  • Participate in and drive discussions such as planning, resource and SME engagement, policy definition and governance
  • Support strategy articulation, prioritization and engagement across Marketing and with business partners in IIC, BTA and IT
  • Collaborate with senior GMO staff to align performance targets and measures and take the lead to facilitate alignment and consistency with Marketing globally
  • Conduct analysis and deliver insights on business performance and operational measures to improve decision making, prioritization and resource allocation
  • Participate in Marketing capability roadmap definition and prioritization
  • Acts as proxy for the GMO Global Business Partner as needed in engagements with Marketing, IIC, BTA and IT
  • 5+ years of experience in marketing operations with B2B Enterprise technology companies
  • Stong knowledge of Enterprise B2B Demand-to-Quote operating practices
  • Demonstrated expertise in demand generation and lead-to-quote lifecycle
  • Experience improving and driving change in Marketing Automation and CRM business processes and requirements; experience with Eloqua and Salesforce.com
  • Deep understanding of Marketing and Sales business performance measures and targets
  • Analytically oriented, with the ability to garner and communicate business insights from raw data and/or standard reports to inform decision making, prioritization and resource allocation
  • Ability to connect the dots across multiple organizations, individuals and data points
  • Excellent relationship management skills, with the demonstrated ability to effectively influence for shared business outcomes
  • Skilled facilitator, with the ability to effectively manage discussions toward outcomes and results
  • Solid project and process management skills, optimizing for alignment and consistency wherever possible while taking into consideration GEO specific business needs
  • Ability to operate and thrive in ambiguity
  • Adept at story telling via the spoken and written word, advanced PowerPoint and Excel skills
93

Technical Marketing Operations Manager Resume Examples & Samples

  • Consult, manage, and facilitate database-driven project delivery, including direct mail fulfilment, email delivery, web integration, call center/IVR set up, and SMS campaigns
  • Manage adhoc requests for data (e.g., list pulls, report development)
  • Create weekly status reports to be shared with the client’s Project Manager
  • Help manage the overall client satisfaction for assigned accounts
  • Experienced with maintaining project/account documentation
94

Marketing Operations Manager Resume Examples & Samples

  • Maintenance and execution of data-driven marketing plans for all product lines and/or markets that supports the established strategy. The goal is to maximize market positioning in accordance with customer insight, market trends and drivers and Essentra’s differentiators within the competitive landscape
  • Project management of the 2017 catalogue production cycle to completion launching new product offerings to the markets across EMEA
  • Monitor and analyse the performance metrics and trending of current marketing initiatives. Ensure that leads via tradeshows, online inquiries, customer requests, etc. are effectively followed up and converted
  • Deliver and adhere to a tactical multichannel marketing schedule which includes catalogue launches, email campaigns, direct and electronic marketing, advertising and trade shows
  • Work closely with the global marketing team to maintain a comprehensive analytics portfolio to determine ROI and to drive future campaigns based on best demonstrated practices
  • Promote marketing efforts through catalogue, direct mail, digital channels, advertising and trade shows. Develop detailed understanding of markets size/growth and market share for priority product segments
  • Work closely with the Product Management team to successfully commercialize new products, provide feedback on marketing effectiveness by product category
  • Develop and manage a team of direct reports in the areas of advertising and promotion, digital marketing and ecommerce, trade marketing, business development, and analysis
  • Exhibit strong sense of urgency, execution and accountability
  • This role primarily executes tactical marketing functions aligned with the strategy
  • Lead and gain the trust, respect and loyalty of the executive and marketing teams. Demonstrate an appreciation of talent
  • Exude and embrace creativity, passion for excellence, and a belief that the company can grow exponentially in exciting and previously unconsidered ways
  • Bachelor’s Degree in sales, marketing, business or related engineering field is highly desirable
  • Relevant experience with progressive managerial responsibilities
  • Ability to work tactically and to adapt to ever-changing priorities
  • Advanced Excel, data modelling and analysis skills
  • Proven track record in budget management and tracking
  • Proven track record with B2B marketing metrics and managing day-to-day projects
  • Familiarity with other marketing tools Google analytics, adwords, remarketing, etc
  • Demonstrated ability to collaborate and build consensus across organisation
95

Marketing Operations Manager Resume Examples & Samples

  • Oversee the Marketing operations workflow for the Marketing leadership team
  • Ensure execution of the Marketing team’s goals and elevate the team’s overall performance
  • Lead key strategic projects for the marketing team, acting in some capacities as a chief of staff to the SVP of Marketing
  • Quickly assess current state of BuzzFeed Marketing operations and offer solutions that will address gaps and help the team work smarter and more effectively
  • With a focus on excellent quality, anticipate and avoid errors by building proper checks and controls within the team and ensure issue resolution occurs quickly
  • Manage vendor relationships including contract management
  • As a member of the overall Marketing leadership team, you will help to define the overall strategy and missions for the Marketing team
  • Partner with other team members on the Marketing leadership team to define our path to growth by shaping our identity, offerings and positioning in the marketplace
  • As a thought leader and trusted expert you will act fast to demonstrate clear value
96

Marketing Operations Manager Resume Examples & Samples

  • Partnering with GTM leaders to develop and maintain the annual marketing calendar
  • Planning and managing the review and approval schedule for GTM strategies and high value deliverables
  • Coordinating between BU Product Marketing, Product Operations, Product Program Management and Global Marketing Organization to ensure that requirements are understood, committed and executed on time
  • Proactively identifying and managing risks for delivering on the go-­to-­market and product strategies
  • Communicating status and key decisions to stakeholders and executives across various organizations within Adobe
97

Marketing Operations Manager Resume Examples & Samples

  • Provide expertise, vision and leadership to enable the execution of best-in-class customer experience practices that improve customer loyalty, market leadership and shareholder value, maximizing profitable growth for the enterprise
  • Assist in creating strategic direction and coming up with solutions to simplify and improve the customer onboarding experience
  • Some initiative responsibilities include but not limited to
  • 5+ years of relevant work experience in Customer Experiences
  • 3+ years of project-management experience
  • Ability to project-manage complex programs and execute under tight deadlines
  • Analytical & strategic thinker, be able to translate user needs, business objectives and technology capabilities into our overall best-in-class customer experience
  • Ability to manage cross-functional teams (both internal and external) and drive to a consensus
  • Pro-active, self-starter and independent thinker capable of clearly communicating their position within various organizational structures/bands
  • Strong written and oral communications skills required
  • Ability to multitask, effective organization and planning skills required
  • Ability to manage changing priorities and short timelines
  • Advanced proficiency in Microsoft Powerpoint, Excel, and Visio required
98

Regional Marketing Operations Manager Resume Examples & Samples

  • Coordination & Support – Coordinate and support the operational workings of various marketing teams (including Marketing Events, Consumer/Brand Marketing, Developer Marketing, Creative Studio) to ensure each team’s ability to deliver on expectations
  • Program Implementation – Establish, implement and improve programs and processes to bolster team morale, effectiveness and efficiency
  • Communication – Facilitate coordination and communication locally, regionally and globally, to ensure teams have strong connection to Global Marketing organization, and vice versa. Build out relationships with other key organizations on the ground (e.g. Sales) to facilitate more visibility into marketing opportunities and requests more broadly within the region
  • Strategic Input – Liaise with Global Marketing management, and assist in the development of strategic plans for operational activity, local team growth and development
  • 5+ years experience in administration and/or operational service role, within highly cross-functional and multi-layered organization
  • Experience in building and leading productive team environments, internally and externally, across varied stakeholder teams
  • Experience working with and driving success amongst senior organization leaders
  • Proven strategic ability to design and deliver operational processes and structures
  • Ability to work and thrive in a self-starter, fast-paced and changing environment
  • Experience working within a global company and remit
  • Ability to travel regularly, both regionally and internationally
99

Marketing Operations Manager Resume Examples & Samples

  • Provide leadership and project management for Marketing processes
  • 3+ years of experience in business process positions, with at least 1 year of experience in Marketing Operations capacity
  • Excellent structured problem solving and project management skills
  • Experienced in Excel, including the ability to use pivot tables and advanced functions and
  • Experienced with process design tools and techniques
  • Ability to work independently, as well as in a collaborative team environment
  • Ability to prioritize multiple projects and work in a dynamic environment
100

Marketing Operations Manager Resume Examples & Samples

  • Identify opportunities and build best in class program to ensure experience compliance with all frontline channels, mobile first, and digital. Some programs include
  • Develop framework for measuring experience across the business
  • BA/BS Degree Required
  • Advanced Degree Preferred
  • 3-5 Years of relevant work experience in Customer Experiences
  • Ability to collaborate and manage cross functional teams (both internal and external) and drive to a consensus
  • Strong Written and Oral Communications Skills Required
101

Marketing Operations Manager Resume Examples & Samples

  • Compiling Director/VP level status reports for programs (some that may be confidential in nature)
  • Conduct cost/benefit studies for different scenarios. Present research results and recommendations to drive policy decision-making
  • Serve as the expert in preparing reports and maintaining historical databases. Help create and maintain reference documents explaining data and methods for use by the GTM team
  • Identify ways to improve data collection/management and procedures/workflows
  • Develop thoughtful and creative approaches for solving a wide range of operational issues
  • Conduct monthly analysis and reporting of results compared to annual objectives/targets; enabling informed and effective business decisions
  • Support the budget target setting process and development of strategic financial plans. Provide support in analyzing budget, forecast and business plan submissions; assessing trends and key business drivers, as well as, risks and opportunities
  • Analyze, organize, and manage high volumes of data, including financials and metrics
  • Improve coordination of cross-functional projects by providing analysis, reporting, insights and recommendations
  • Seek out process improvements and best practices that can be leveraged and drive efficiency
  • Assist in a project management level, or training content development capacity, when needed due to team workload
  • Become a trusted and valued business partner to be relied upon to move activities and projects forward in support of current initiatives and in line with financial budgets/plans
102

Marketing Operations Manager Resume Examples & Samples

  • Create and design communication plans for projects and programs to drive adoption and improve effectiveness
  • Create Go-to-Market employee communication campaigns/strategies for project/program/product launches
  • Create digital, video and print communication strategies, concepts and development. Includes script writing and development for video productions
  • Create strategy and design for internal social media platforms including social boards and new applications as available
  • Identify opportunities based on feedback and develop plans to improve employee engagement/sales culture through effective communication strategies
  • Responsible for creating and delivering executive presentations
  • A wide degree of creativity and latitude
  • Strong knowledge and understanding of current trends in digital media/social media
103

Marketing Operations Manager Resume Examples & Samples

  • Minimum of four (4) years of experience in Marketing and/or market analysis
  • Minimum of two (2) years of experience managing direct reports
  • Master's degree or higher in a Marketing or Business field
  • Five (5) years or more of previous experience in the Healthcare industry
  • Previous experience with distribution and market data analytics
  • Excellent strategic thinking abilities
  • Demonstrated ability and skills for business planning
  • Excellent interpersonal and facilitative skills
  • Demonstrates influence management skills and ability to lead global, cross-functional teams
  • Superior communication skills and demonstrated experience conducting presentations to all levels, including senior management
  • Experience conducting quantitative and qualitative market research
104

Marketing Operations Manager Resume Examples & Samples

  • Several years of relevant experience in marketing/product/project management or a related field
  • Knowledge of analytic tools (especially Excel) and ability to use data and metrics to back up assumptions and develop business cases
  • Ability to prioritise workloads in a fast-paced environment
  • Experience in a digital or retail industry
  • Basic knowledge of HTML and or website content management systems
  • Familiarity with SQL
  • Bi-lingual, ideally English/Spanish
105

Senior Marketing Operations Manager Resume Examples & Samples

  • Oversee content management, marketing data platforms, CRM systems, and website localization efforts for Alexa's developer portal
  • Work with various partners, including senior leaders, to understand business requirements and goals and collaborate related strategies
  • Identify and research operational opportunities (tools, resources, process gaps) for the Developer Programs organization, and work to develop solutions to those issues with the appropriate teams
  • Develop schedules, standard methodologies and documentation for end-to-end implementation and management of marketing platforms
  • Be responsible for the operational plans for new operations projects with high standards for accuracy and timeliness including the integration into the larger product launch process
  • Communicate with and present to key decision makers and senior leaders of the business, including small and large group settings
  • 5+ years of professional experience in business/ marketing planning
  • Bachelor's degree in a related discipline
  • Experience in launching and optimizing websites, digital products, features and services to a global audience
  • Experience in building and managing fast and agile publishing pipelines, processes and teams
  • Strong skills in project management tools
  • Experience in implementing integrated digital marketing platforms
  • High attention to detail including precise and effective communications and proven ability to lead multiple, competing priorities simultaneously
  • Quick to learn and skilled in training and collaborating with others on new tools and technologies
  • Ability to conceptualize and execute projects, with strong bias for action and deliver results
  • Understanding of web publishing technologies, website design, and search engine optimization
  • Understanding of digital marketing technologies
  • Ability to influence multiple partners and lead cross-functional projects across category or other departments
  • Demonstrated track record of creative problem solving; thinks big, starts small, grows fast
  • Consistent record of driving process improvements
  • Demonstrated ability and willingness to roll up sleeves and execute to get the job done
  • Demonstrated experience successfully delivering projects on time, within budget, and in scope
  • Strong attention to detail, excellent organization skills, and ability to lead multiple projects and responsibilities
  • Strong written and verbal communication with the ability to present complex technical information in a clear and concise manner to technical and non-technical leaders
  • Tenacity, diplomacy, and a great sense of humor
  • A real passion for Alexa and voice-first technology
106

Marketing Operations Manager Resume Examples & Samples

  • Lead marketing planning, promotional strategy, S&OPS, and channel marketing programs
  • Interface directly with key customers and channel partners
  • Utilize data to drive decision making, turning data into information and information into action
  • 5+ years of experience in the Oral Care/Health Care market
  • University degree in business and/or science
  • Strong customer focus, consultative approach, and continuous improvement mindset
  • Bilingual (English/French)
  • Related dental industry experience/knowledge and dental clinical knowledge
  • Experience with CRM and Salesforce
  • 3M Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selecti
107

Marketing Operations Manager Resume Examples & Samples

  • Work with a small, agile team across departments to execute projects with speed and efficiency
  • Communicate effectively and professionally across all stakeholders in the organization and with the client
  • Work closely with clients and internal stakeholders to gather project goals, specific requirements and expected outcomes
  • Ensure these requirements and expected outcomes are clearly documented and communicated to developers
  • Monitor data projects & marketing campaigns, evaluate and report on progress and quality, manage issue resolution and take corrective actions when necessary
  • Learn and become a subject matter expert on RPM’s internal marketing database structure and capabilities. Leverage this knowledge to present capabilities to clients and to drive technology discussions to formulate ideal project solutions
  • Onboard new clients; facilitate file transfers and database development
  • Bachelor’s Degree in Business, Marketing, or related field preferred
  • Experience utilizing databases to execute marketing campaigns
  • Project management and/or account management experience. Preferably both
108

Marketing Operations Manager Resume Examples & Samples

  • Become familiar with the overall LMIC business solution, related infrastructure and functionality of related processes
  • Updating and leading the Agenda/Reports related to the LM Account Team and client weekly statuses as well as participating on other client weekly meetings as needed
  • Managing what is coming into the Portal and setting or resetting expectations around what is already in queue and prioritize with client for any items that are unclear
  • Acknowledging any new requests/questions from LM as received; clarifying where necessary before having LM team work on them
  • Reviewing Business Requirements Documents (BRDs) provided by the client for accuracy/completeness and providing feedback
  • Being sure the LM Account team is clear on what each person has in queue and timeline for delivery of that item; if priorities change, work with the team on those changes
  • Follow-up on any items within the Team/Epsilon or with LM if no response is received within 3 or so days of initial request
  • Monitoring incidents during and after hours as you are the main point of contact to communicate all incidents to LM on an hourly basis until resolved; for major incidents with multiple impacts may be every 30 minutes
  • Incident Management including SLA monthly reporting and RCA documentation to LM for major incidents
  • Making sure all maintenance communications are sent accurately and all resource requests have responded prior to those maintenances
  • Attending the STS calls for maintenances even if you are not expected to cover to understand what part of the solution may be impacted
  • Rotate into the maintenance coverage with the LM Account Team
  • Making sure Change Requests are sent when needed and log is kept up-to-date
  • Updating the Priority Sheet which is provided to LM on a monthly basis with EOM reporting
  • Sending in the Quarterly Prod Access Controls documentation
  • Acting as both an individual contributor and leader of BSA activities throughout the SDLC lifecycle: gathering requirements, creating specifications, creating, and executing against test plans
  • Providing Tech Lead and upper management weekly status updates
  • Helping manage the overall client satisfaction for assigned accounts
109

Global Channel Marketing & Operations Manager Resume Examples & Samples

  • Answer queries sent to channel operations, connecting with other teams or escalating in a timely and professional manner
  • Document and evaluate current channel operations processes and gaps; provide recommendations for improved process, communications and systems
  • Administer the Marketing Development and Business Investment Funds (MDF/BIF). This includes vendor management, fund allocations/distribution and support of partners/teams leveraging these funds. Work with the Channel Marketing Team to document MDF processes and rules
  • Oversee the set up and support of partner program and custom agreement discounts including the setup of new discount tables, schedule, product categories or promotions. Provide input as new discounts are introduced
  • Oversee the set up and support of partner competencies – Work with the Partner Enablement team to ensure integrations with LMS are functioning correctly
  • Work with Product Operations and Partner NPI/GTM to ensure new and existing SKUs are aligned correctly to competencies for partner discounts
  • Work with the partner programs team to support the compliance process including hosting partner reviews with GEO VPs, promotions/demotions, communications and system updates
  • Help with efforts to maintain up to date data and data integrity by running reports to identify bad data, correcting data and developing process and system recommendations to improve quality of data
  • 2-5 years’ experience in channel sales or channel marketing operations
  • Knowledge of partner relationship management, partner portal and partner learning management systems – experience with Salesforce.com and ERP systems preferred
  • Proficiency in productivity tools (MS Excel, PowerPoint, Visio)
  • Strong written, verbal and presentation skills – able to communicate effectively with executives and peers
  • Excellent interpersonal skills to ensure strong collaboration with partners and cross-functional teams
  • Self-starter – Takes initiative, accountability and responsibility for own work
  • Able to multi-task and perform well under pressure
  • Must be able and willing to accommodate occasional business travel
  • LI-TC1
110

Digital Marketing Operations Manager Resume Examples & Samples

  • 5+ years leading multi-cultural digital programs, preferably business to business
  • PERSONAL QUALIFICATIONS
  • Multi-lingual with strong command of English language
  • Be modest in nature, recognizing the accomplishments of the team before the individual
  • Be highly motivated and possess vision and enthusiasm
  • Be comfortable acting as an individual contributor and as a team lead (Player/Coach)
  • Understand how to deliver on short time frames and be committed to delivering results
  • Communicate in an open and honest way that quickly builds trust and respect both verbal and written
  • Possess an entrepreneurial spirit coupled with exceptional organization skills
  • Be comfortable on his/her feet making presentations
  • Experienced with MS Office suite
111

Marketing Operations Manager Resume Examples & Samples

  • Set up systems, processes and structure to accomplish the Marketing Team’s mission
  • Lead the strategic initiatives to accomplish company growth and future needs
  • Identify and leverage key talent within the company to reach Corporate marketing goals
  • Responsible for creating, communicating, and implementing a strategy to develop a common goal/mission/vision for all the departments within Marketing
  • Responsible for helping the managers of each marketing department to ensure they have proper reporting and tracking in place to effectively manage their business in cordination with the Reporting and Analysis department
  • Submit PAFS, Requests and partake in screening of new applicants
  • Determine and implement new ways and ideas to become more efficient utilizing our technologies and people
  • Responsible to provide all necessary information to Business Management to ensure budgets and forecasts are accurate
  • Determine, implement and manage an offer management framework that drives increase sales, destination mix, usage and VPG on a per customer contact basis
  • Responsible for articulating and executing long term strategic plans for marketing departments
  • Represent the department’s needs and goals to the company IT department
  • Carry out any reasonable request by management of which the employee is capable of performing including MOD shifts and mentoring
  • Conducts Project work for Department Leadership when requested
  • Responsible for developing and maintaining good relations with the vendors that are used in all marketing operations
  • Prepare and present key strategic and day to day operational staffing and performance analytics to executive, managerial and front line partners to drive changes in behaviors, metrics and performance
  • Two years of sales and marketing management experience
  • Ability to work in a team environment and interact will all level of team members within the organization
  • Capable of creating and maintaining highly productive and efficient teams to accomplish company objectives
  • 2+years management experience
  • Excellent verbal and written communication skills, strong marketing, sales and management skills, advanced mathematical and problem solving skills and strong Microsoft office skills
  • Timeshare experience with one of those years at the management level
  • Bilingual in Japanese & English
112

Marketing Operations Manager Resume Examples & Samples

  • Coordinate and formalize special projects as they pertain to the EFS brand, financial education, marketing assets creation and promotion, community involvement, and more
  • Manage and execute cross-channel marketing initiatives and campaigns that generate leads and improve retention, with particular focus on setting schedules and managing milestone dates/deliverables
  • Work closely with the Director to implement new policies and procedures and tightly ensures they are followed properly
  • Assist the Marketing Team in driving the marketing calendar; Responsible for ensuring timely execution while staying on budget
  • The individual identifies opportunities and resolves problems in a timely manner and gathers and analyzes information skillfully
113

Marketing Operations Manager Resume Examples & Samples

  • 4-5 years in B2B marketing operations is required
  • Project management experience, including experience with the large-scale rollout of applications to sales and marketing audiences; project management certifications a plus as well as familiarity with project management lifecycle processes
  • Ability to influence stakeholders
  • Ability to juggle multiple projects at once, critical thinking skills and possess analytical skills,
  • Working knowledge of processes related to marketing automation, event management, CRM, and content management platforms; preferably Marketo, Cvent and SFDC
  • Collaborative and highly organized, detail and process oriented self–starter
114

Marketing Operations Manager Resume Examples & Samples

  • Drive the management/optimization of the Eloqua platform – configuring, testing, launching, and optimizing programs. Lead with our Operations team transformative projects to improve Sales/Marketing performance (e.g. lead routing, lead scoring, predictive, data quality management, etc.)
  • Collaborate with marketing and business partners to ensure timely and high quality execution of email campaigns and programs
  • Manage all aspects of building a program/campaign in Eloqua, including building emails and landing pages, designing nurture/triggered programs, testing assets and programs, launching campaign, and troubleshooting issues
  • Manage the prospect database fields, build custom data objects
  • Manage Eloqua integrations with CRM, data warehouse, and the rest of our tech stack
  • Support the localization process for all global emails and landing pages, working with our localization team and vendors
  • Provide Eloqua support to internal, self-service users. Work with field marketing teams and SDRs to educate them and support local needs
  • Continually develop our Eloqua expertise – identify and implement best practices, drive feature requests into the vendor, etc
  • Test and QA Eloqua assets/templates including emails, forms and landing pages
115

Marketing Operations Manager Resume Examples & Samples

  • 5+ years of relevant work experience in Marketing / business analytics role in early stage or high growth technology companies
  • Experience with Web Measurement tools (e.g. Omniture SiteCatalyst, Tealium, and Monetate / Optimizely), Analytics/BI tools (e.g. Adobe Insights, Tableau, Microstrategy, SAS, SPSS), CRM tools (e.g. Salesforce.com) and Marketing Automation tools (e.g. Marketo, Eloqua, etc.)
  • Development and socialization of scorecards and dashboards to support Marketing Execs
  • Experience with multi-channel campaign tracking and multi-touch point attribution
  • Firm understanding of data management including integration with other systems
  • Financial and operational modeling experience is a plus
  • Ability to articulate complicated technologies and concepts in a conversational manner; excellent interpersonal, written and oral communication skills
116

Marketing Operations Manager Resume Examples & Samples

  • Execute and monitor campaigns via Marketo and Salesforce.com
  • Create and manage lead generation campaigns that have a clear ROI/pipeline generation focus
  • Test and optimize new vendors / technologies and manage relationships with vendors, marketing partners, and internal stakeholders
  • Deep collaboration with the Global Marketing Operations team (ANZ, North America, EMEA)
  • Work closely with sales to track feedback of opportunities generated and optimize workflow
117

Marketing Operations Manager, China Resume Examples & Samples

  • Working within program management tool ecosystem, establish timelines, RASCIs, project plans and trackers, communication hubs and updates to the team and stakeholders, ensuring everyone is operating from the most recent and accurate information
  • Ensure projects are being delivered on time, Identifying opportunities and threats as they arise. Course correct quickly and as necessary
  • Manage marketing finances, including the annual and quarterly budgets, prompt approval of supplier invoices, partnering with finance to ensure accurate monthly accruals, identifying over / under-spends and reinvesting / pulling back investment swiftly, and tracking team’s progress against travel and expenses
  • Run intra-team routines – as well as routines with key partners (agencies, China leadership, Regional leadership, Marketing leadership, quarterly and annual planning)
  • Plan and oversee Marketing team events/offsites from initial idea to final execution while adhering to timelines and communicating with the team as the event planning progresses
  • Enable clear, consistent and timely cascade of information across team and with the global team
  • Plan and manage team events/offsites
118

Marketing Operations Manager Resume Examples & Samples

  • Must include experience in technology organizations (or other demonstrated experience) with demonstrated competency in strategic thinking and leadership with strong abilities in relationship management at all levels of the organization
  • Strong interpersonal and communication skills (both oral and written) with a customer service orientation
  • Thorough knowledge of general principles of finance, budget, product, product marketing, brand and project management
  • Ability to define project milestones and mitigate deliverable delays and critical resource allocation issues from the work breakdown schedule. Skilled in the identification, assessment and contingency planning for risk factors
  • Experience with the design process and principles such as insights, concepts, prototypes, testing, and productizing
  • Experience establishing milestones and KPIs and reporting on them on a regular basis
  • Demonstrated ability to identify problems, mediate issues, develop solutions and implement a course of action
  • Demonstrated success at meeting project budget, timelines, and requirement targets, and managing variances
  • Familiarity with automated project management software tools
  • Must have knowledge, experience and understanding of cross functional marketing, digital, etc
119

Marketing Operations Manager Resume Examples & Samples

  • Conduct analysis of projects and partner with key contacts to determine recommendations. Present research results and recommendations to drive decision-making
  • Serve as the expert for assigned projects
  • Create and maintain project plans ensuring all applicable components are accounted for, updates are made timely
  • Identify ways to improve project plans, project launches, and processes followed
  • Develop thoughtful and creative approaches for solving a wide range of operational and project issues
  • Create and maintain project decks, proposals, and readiness slides to ensure all project components, recommendations, and milestones are clear
  • Conduct launch support including, but not limited to, hosting war rooms and creating service alerts as well as attend go, no go calls, host war rooms, and launch reviews
  • Analyze, organize, and manage high volumes of projects
  • Improve coordination of cross-functional projects by providing analysis, insights and recommendations
  • Become a trusted and valued business partner to be relied upon to move activities and projects forward in support of current initiatives and in line with goals/priorities
120

Marketing Operations Manager Resume Examples & Samples

  • Process Management & Improvement: Identify and lead operational initiatives to optimize the impact and utilization of the Marketing team. Track impact of team's work as needed and make recommendations (infrastructure, tools) for process improvement. Maintain campaign calendars and launch trackers
  • Alignment with Business Ops: Align with Business Operations team to ensure availability of capacity to meet the demand driven by Marketing campaigns
  • Business Analysis & Reporting:Communicate strategic updates to a range of audiences, tailoring message and format to maximize effectiveness
  • Project Management: Lead cross-functional initiatives end-to-end - align stakeholders, identify and secure resources, establish and manage deliverables/timelines, and develop contingency plans
  • Executive Support: Manage calendars, travel and expenses. Develop meeting agendas, materials and briefings for marketing and cross-functional meetings, and actively participate in the meetings
  • Events: Plan external and internal events, including choosing locations, sourcing vendors, managing budget and creating an agenda
  • Creative: Manage creative review process, cadence of weekly office hours, and management of creative repository and assets
  • Team Administration: Develop operational initiatives to optimize the impact of the Marketing team. Improving internal processes and making recommendations to maximize team efficiency
  • BA/BS degree (No specific field required)
  • 3+ years of experience in management, particularly in market analysis, business management, strategy, business development, or operations
  • Experience structuring complex operational and strategic initiatives across various functions
  • Distinctive problem solving skills combined with impeccable business judgment
  • Strong analytical toolkit. Comfortable gathering and digesting data, crunching large data sets, performing competitive analysis, and generating business relevant insights at a rapid clip
  • Excellent prioritization and communication skills to measure objectives, needs, and timelines
  • Strong strategic, analytical, project management, and communication skills
  • Self-starter with the ability to effectively manage multiple projects and see them through from inception to execution
121

Marketing Operations Manager Resume Examples & Samples

  • Is CURIOUS, never settles for “good enough” but asks, “How could that be better?“ and “What’s next?”
  • Is highly PROCESS ORIENTED, while also being a CREATIVE THINKER
  • Is ACCURATE in their management of details and issues mitigation
  • Loves TESTING, LEARNING, and taking CALCULATED RISKS
  • Help lead the vision, thought leadership and innovation of processes and strategies within Consumer Bank
  • Stay abreast of elevating marketing capabilities and constantly identify key areas of opportunity for innovation and process definition, implementation and/or improvement
  • Understand how to incorporate current processes into new platforms and solutions – help internal and external partners design, develop and build
  • Work with the team and key stakeholders to develop a strategy for each area including current and desired states, detailed execution plans, resource and budgetary needs and implementation plans
  • Translate business process and end-user requirements into functional system requirements
  • Understand technical processes and effectively communicate them to non-technical business partners
  • Support the operational needs of multiple disciplines (Controls, Branch Operations, Marketing, etc.)
  • Understand process-related business risks and ensure proper controls are in place to mitigate risk
  • Manage external and internal agencies as needed
  • Lead cross-functional issue discovery and solution sessions to determine pain-points and recommend solutions
  • Scope, initiate, monitor and manage major projects through to fruition including UAT and strategic deployment
  • Provide thought leadership in tools and trends to remain at the forefront of new business solutions
  • Leverage and share best practices in the industry as well as competitive landscapes
  • Quickly acclimate to existing technologies, platforms and technical solutions
  • 4 year college degree, preferably in business, operations or related field. MBA a plus
  • 7+ years experience successfully managing processes, projects and/or developing process documentation for a business or agency
  • Solutions architecture experience with tools such as Microsoft Azure and Cortana, Adobe and Pega platforms, marketing and cloud solutions, etc
  • Proven experience in innovation with an eye toward constant, measured improvement
  • Proven experience in learning and understanding processes and defining potential opportunities in process flow
  • Proven leadership experience
  • Proven experience managing projects in waterfall and agile environments (scrum master preferred)
  • Experience auditing, defining and adherence to controls
  • Results-oriented with the ability to quickly analyze data and make decisions that drive program performance
  • Ability to manage multiple initiatives simultaneously and to perform under pressure within tight deadlines
  • Strong analytical, problem solving and planning skills
  • Ability to build collaborative relationships, especially among technical and non-technical disciplines
122

Marketing Operations Manager Resume Examples & Samples

  • Minimum Associate’s/Bachelor’s degree (ideally Master’s degree) in business, marketing, mathematics or related, preferably numerical, field
  • 3 – 5 years’ experience in marketing databases, CRM and analytics with proven track record of innovative campaign strategies (B2B and/or B2C)
  • Strong background in customer acquisition, re-engagement and retention strategies
  • Passion for database marketing and customer insight
  • Strong collaboration skills, ability to work with others at different levels in the organisation
  • Experience working with sales to drive quality leads with strong data management, data manipulation and problem solving skills
  • Familiar with enterprise-level analytics tools, such as Oracle/Siebel is preferred but not necessary
  • Proficiency with Data Mining tools and Data Visualisation (e.g. Tableau) is an advantage
123

Marketing Operations Manager Resume Examples & Samples

  • 5+ years Program management and/or agile practices
  • 3+ years Analytics
  • 5+ years business planning (strategic and operational)
  • Agile practices preferred
124

Marketing Operations Manager Resume Examples & Samples

  • Management oversight of the creation, design, and distribution of all standard and ad-hoc analytical packages for both lead and relationship management
  • Lead partnership with Customer Contact team, Paid Search, and Digital advertising team to ensure optimization of current active campaigns based on analytics from Leads and Activities
  • Expert level support and guidance for field partners regarding interpretation and dissemination of analytics
  • Development and ownership of strategies and change management for enterprise data strategy sponsored projects
  • Ownership of and accountability for the quality of data that is used for analysis within select reporting environments addressing any defects in a timely manner when identified
  • Partnership across business units to optimize segmentation model, and incorporate modeling being done in other parts of the organization in order to best optimize lead and relationship management activities
  • Analysis, interpretation, and strategy recommendation for coordinated lead management strategy across touchpoints, to include external leads that are purchased and corresponding outbound telemarketing calls and results
  • Exceptional organizational and time management skills - manage through shifting timelines, resources constraints and limitations while executing concurrent priories and balancing tactical and strategic points-of-view
  • Minimum Bachelor's degree with an advanced degree preferred in related field (Marketing, Business, etc.)
  • Minimum of five (5) years of program/project management work related to analytics and business strategy
  • Experience in a leadership role, partnering with senior staff, resulting in the development and implementation of business unit strategies
  • Ability to lead collaborative interdisciplinary teams
  • Expert strategic and analytic skills
  • Advanced organization and project/program management skills
  • Advanced negotiation and interpersonal skills
  • Advanced experience using Microsoft suite
  • Advanced presentation development and delivery skills
  • Advanced understanding and work within Business Objects, Tableau, and other data platforms
  • Intermediate understanding of software development methodologies such as agile, XP, Paired Programing, Pivotal
  • SQL and other programing experience a plus
125

Marketing Operations Manager Resume Examples & Samples

  • Marketing automation and Pardot expert
  • Bachelor’s degree in marketing, or other relevant area of study. Masters preferred
  • 5-7+ years of professional experience in demand generation, marketing operations, or related role
  • Proven experience building lead generation and nurture programs that drive qualified leads
  • Proficient at Pardot, Salesforce.com, or similar MA/CRM tools
  • Demonstrated ability to multi-task and meet a variety of deadlines
  • An ability to dig into complex topics and turn into simple,
  • Personality to thrive in a dynamic, fast-paced environment
  • Ability to maintain a positive attitude under pressure
  • Will be required to perform outside comfort zone and navigate through organizational and operational ambiguity as the digital organization at Kerry evolves
  • Strong interpersonal skills, especially the ability to work tactfully and respectfully with a wide variety of individuals, stakeholders, and partners
  • Must be a self-motivated individual
  • Collaborative and responds well to feedback
126

Brand Marketing Operations Manager Resume Examples & Samples

  • Deploy and embed globally ­agreed upon processes and workflows, designing and proposing new processes where none have been defined, consulting with Marketing Operations in San Francisco on best­ practices and strategic reach of operational ideas
  • Establish timelines, RASCIs, project plans and trackers, communication hubs and updates to the team and stakeholders, ensuring everyone is operating from the most recent and accurate information
  • Ensure projects are being delivered on time - identifying opportunities and threats as they arise. Course correct quickly and as necessary
  • Partner with Regional Marketing Director to ensure adequate resource allocation
  • Support planning on a bi­annual and project­ by­ project basis
  • Manage brand marketing finances, including the annual and quarterly budgets, prompt approval of supplier invoices, partnering with finance to ensure accurate monthly accruals, identifying over / under­spends and reinvesting / pulling back investment swiftly, and tracking team’s progress against travel and expenses
  • Run intra­team routines – as well as routines with key partners (agencies, EMEA leadership, Marketing leadership, quarterly and annual planning)
127

Marketing Operations Manager Resume Examples & Samples

  • Managing and gathering deliverables from groups across the company
  • Continuously look to improve our current communication process by identifying gaps, and gathering feedback from Consumer Operations and the Markets
  • Identify ways to measure results, uncovering opportunities to improve and/or expand on current processes
  • Redefining the communication process to ensure the Market Ops leads as well as the front-line is made aware of upcoming launches and system enhancements
128

Marketing Operations Manager Resume Examples & Samples

  • ) Manage the planning process for integrated marketing plans for Wireles initiatives including advertising creative, media, training and development, and internal / external communications
  • ) Ensure that projects are completed according to schedule and expectations. Working heavily with advertising, retail, web, media, pricing and promotions, device marketing, and local marketing teams
  • ) Participate and distribute the upfront strategic development and planning processes for marketing efforts across internal team members and external agency stakeholders
  • ) Be the lead in organizizing, communicating updates, and gathering content inputs for project planning and collaboration meetings
  • ) Respond effectively to conflicting priorities, continuously prioritize and reprioritize deliverables and respond to unexpected changes on a frequent basis
129

Marketing Operations Manager Resume Examples & Samples

  • Oversee Marketo from a strategic and tactical perspective, including its interaction with other integrated systems such as Salesforce.com, predictive scoring solutions, data enrichment sources, and BI
  • Monitor lead flow (i.e., form fill) and associated attribution information from the website through Marketo through Salesforce.com to ensure data integrity and accuracy throughout
  • Design and implement improvements to forms, and evaluate new technologies and add-on applications to improve and optimize marketing team performance
  • Present data-health progress and updates to VP and eStaff level
  • Educate new Campaign and Field team members on establishing and maintaining proper tracking parameters
130

Marketing Operations Manager, Amazonsmile Resume Examples & Samples

  • Manage our direct mail program including campaign testing, execution, reporting, and managing the vendor relationship
  • Manage and optimize our email program utilizing Salesforce CRM and Pardot email automation tools
  • Perform campaign and channel analysis and communicate performance reporting and recommendations to senior members of the business team
  • Contribute to the development of quarterly program review documents
  • Provide project management support on large marketing program initiatives
  • Work with the charity support and product management teams to identify and solve issues impacting the charity and customer experience
  • Help coordinate promotions run by other Amazon teams involving AmazonSmile
  • 3+ years of demonstrable experience in marketing, project management or related fields
  • Excellent project management, presentation, and analytical skills
  • Demonstrated high attention to detail and proven ability to manage multiple, competing priorities simultaneously
  • High comfort level with email and direct mail marketing measurement practices and attribution methods
  • Experience in process improvement
  • Experience with Salesforce CRM
  • Experience with Pardot or another email automation system
131

Senior Marketing Operations Manager Resume Examples & Samples

  • Mentor a team of Analysts
  • Provide budget and spend management support to the teams
  • Assist in providing marketing deep dive analytics, trending and forecast models and marketing research as requested
  • Support the creation and communication of key processes that drive the accuracy of reporting and the understanding of KPIs
  • Passion for data, Finance, reporting, analysis and systems
  • High energy with the ability to juggle multiple priorities in a fast-paced and unstructured environment
  • Get stuff done. As a startup within a larger organization, we need to move quickly and produce reports & analysis at a fast rate
  • Team player, comfortable working with cross-functional stakeholders
  • Strong written and verbal ability to communicate ideas through data
  • Must be extremely organized and detail-oriented
  • 4-7 years of experience in Marketing Analytics, Consulting, or Finance, with 2-4 years of managing a team
  • Experience in Finance
  • Experience in data modeling or database configuration
  • Experience using relational databases, SQL or similar
132

Marketing Operations Manager Resume Examples & Samples

  • Develop and manage content approval process for Marketing and Launch Content
  • Own Messaging and Customer Reference Update Process and timelines
  • Lead launch program metrics & data analysis
  • Oversee Launch team budget, activities reports, and goals tracking
  • Run and submit reports for AWS’s Weekly Business Review
  • Track launches on a weekly, monthly and quarterly basis to provide accurate, official launch inventory reports
  • Collaborate across multiple teams to identify and accomplish goals
  • Bachelor degree in business or relevant field of study required
  • 6+ years of enterprise technology experience in program management or project management
  • Experience using Salesforce and/or marketing automation platforms
  • Tableau or other Data visualization software experience
  • Ability to problem solve using data and analysis
  • An entrepreneurial spirit, including ability to work independently and autonomously