Manager, Marketing Operations Resume Samples

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Kavon
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921 Alyson Underpass
Boston
MA
921 Alyson Underpass
Boston
MA
Experience Experience
04/2015 – present
San Francisco, CA
Manager, Marketing Operations
Manager, Marketing Operations
04/2015 – present
San Francisco, CA
Manager, Marketing Operations
04/2015 – present
  • Work with marketing product managers to develop, execute, and manage ongoing marketing projects and campaigns
  • Review all assets provided by the client’s Project Manager and Agency team for accuracy/completeness and provide feedback
  • Works with Account Management and Head of Account & Sales Planning to develop Account/Door Level collateral forecasts and allocations
  • Project management of all campaign level projects ensuring on time deployments, this includes the development and management of project timelines
  • Manages, develops and retains an engaged, high performing and best in class team
  • Manages tester unit updates, attends VM meetings etc.; manages tester budget given by Account Leads
  • In the future, will work in GMW system to manage collateral process (today this is done in CPMS)
02/2011 – 10/2014
Chicago, IL
Manager Marketing Operations
Manager Marketing Operations
02/2011 – 10/2014
Chicago, IL
Manager Marketing Operations
02/2011 – 10/2014
  • Drive and effectively organize/execute major BU milestone meetings. Manage work packages within the organization of milestone meetings
  • Manage/ drive all sample & prototype processes including Meeting organization (communication, analysis, reporting, improvements)
  • Contribute to the development and maintenance of the Performance Culture within the Marketing Operations team
  • Manage proto and other sample processes (communication, analysis, reporting, improvements)
  • Manage the Process Management team (direct reports) in full scope of process calendars, timelines, systems integration, meetings & communication
  • Execute/ drive specific projects as nominated by Line Management
  • Develop and execute marketing vision, strategy and plan for print circular, major retail sales drivers as well as coupon and rebate processes
10/2007 – 12/2010
New York, NY
Assistant Manager Marketing Operations
Assistant Manager Marketing Operations
10/2007 – 12/2010
New York, NY
Assistant Manager Marketing Operations
10/2007 – 12/2010
  • Work collaboratively with vendors to develop and execute projects designed to support the sales and marketing process
  • Establish production schedules and manage the marketing process on time and within budget
  • Manages a support staff of 1-2 FTEs
  • Play an important role in MOPS WE alignment and continuous improvement
  • Steer and execute smaller and medium sized projects
  • Work cross-functionally and suggest ways in which to recycle existing kit thus creating cost savings
  • Analyze and present sales and marketing results to senior management and directly to client
Education Education
Bachelor’s Degree in Marketing
Florida Atlantic University
Bachelor’s Degree in Marketing
Skills Skills
  • Great collaborator with ability to focus on both the big picture and micro details
  • Excellent organizational skills, strong attention for detail
  • Highly analytical, naturally curious, able to translate data into actionable insights and recommendations
  • Highly motivated and capable of managing and prioritize multiple projects simultaneously
  • Proficient knowledge of MS-Office Suite (Word, Excel, PowerPoint) and Internet and campaign fulfillment software
  • Strong leadership skills, with ability to communicate and collaborate effectively across multiple functional areas
  • Ability to thrive in fast paced environment and be able to easily adapt to change
  • Highly proficient in Microsoft Excel and PowerPoint
  • Proactive, dependable, self-starter that is able to manage multiple projects in a fast paced environment
  • Ability to balance tactical/strategic objectives within available budgets
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1

Manager, Marketing Operations & Analytics Resume Examples & Samples

  • 5 years analytical experience, including CRM and ROI reporting
  • Deep understanding of online tactics including website usability/call-to-action improvements
  • Well-developed communication skills including the ability to articulate creative concepts and rationale with every level of the organization
  • Able to work well collaboratively with team members, including technical specialists, merchandising, marketing and customers
  • Must work well under tight time constraints, adapting priorities, and multiple assignments by utilizing excellent time-management skills to assure timely delivery of projects
  • Must be a self-motivated problem-solver, be organized, accountable and have careful attention to detail
  • Commitment to continuing education and keeping up to date with industry trends and technology
2

Manager, Marketing Operations, Seapac Resume Examples & Samples

  • Define Market concepts-to-consumer process calendars (key milestones, deliverables) to ensure optimum work with Global, between Marketing and Sales teams across the Market and with other key departments involved with the concepts-to-consumer process (e.g. Finance)
  • Facilitate all Market operational inputs to the Global Brand organization
  • Align and continuously improve all operational processes and tools
  • Support the Market Brand Director in the implementation of Global Marketing projects and local change management
  • Manage and optimize MOPS’ budget (MWB, CAPEX) across the Market in consultation with sub-units within the Market (e.g. MFCs, Sales Countries, etc.)
  • Coordinate samples (budget definition, orders, allocation, delivery follow-up, follow up documents, etc.)
  • Create Market catalogue in close collaboration with the BUs (budget, development and delivery)
  • Maintain Market Showroom (visuals, coordination of look and feel, etc.) in conjunction with MOPS teams in sub-units within the Market
  • Plan and execute Market seasonal launches, including any bespoke launches required for key account
  • Strong interpersonal skills (e.g. relationship management, facilitation) and deep cross-functional process knowledge
  • Experience in an operational driven environment (timelines, milestones, calendar management)
  • Cross functional experience in merchandising/product, marketing, sales/retail (sporting goods industry prefered)
3

Manager, Marketing Operations Resume Examples & Samples

  • Owns production email operations, including trafficking requests, assigning production resources, and providing real-time direction to digital and production teams to produce high-quality emails
  • Runs daily production calls with production team to delegate production tasks, identify risks or opportunities
  • Work to quickly resolve any technical issues in message functionality; serve as team lead on complex technical issues relating to message experiences
  • Serve as a representative for any email messages and testing – communicating the what and why, monitoring performance, and reporting results
  • Analyze message performance and continually propose test concepts and ideas for improvement
  • Evolve, define and articulate what will assist in improving operations (tools and systems); work with vendors or technical teams to evolve the email management infrastructure
  • Play a key role in ensuring that our marketing operations scale effectively and efficiently in tandem with our growth
  • Support day-to-day support of special Consumer Sales & Marketing Operations projects including new program development, platform management and CRM initiatives
  • Must have email production experience, with an emphasis on production management and reporting
  • Resourceful problem-solver who quickly gathers and understands new technologies and concepts
  • Working knowledge of and enterprise-level Email Service Provider (ExactTarget a plus)
  • General understanding of email, mobile and social best practices, including tools, technology, and KPIs
  • Basic knowledge of regulatory requirements as they relate to direct marketing and customer management programs (e.g., privacy regulations, CAN-SPAM Act, data management, etc.)
  • Strong experience with HTML, SQL, Excel, Dreamweaver and Photoshop
  • Ability to thrive in fast paced environment and be able to easily adapt to change
  • Highly motivated and capable of managing and prioritize multiple projects simultaneously
  • Strong communication (verbal and written) skills a must
  • Excellent organizational skills, strong attention for detail
  • Deep love of music, pop culture and understanding of the “fan” mentality
  • 5+ years experience in email marketing, project management and/or account management
4

Fulfillment Manager, Marketing Operations Resume Examples & Samples

  • Act as the key subject matter expert for marketing operations on enterprise projects, identifying all statements, correspondence, plastics and payments requirements and impacts
  • Act as Project manager and Business Analyst on all larger non I.T. impacting Marketing Operations projects
  • Work closely with the vendor RM’s to manage and plan non BAU work
  • Provide consulting for to all non BAU projects during the concept, requirements and impact stages, pulling in the correct lead for execution
  • Act as stakeholder/sponsor for larger statement, correspondence and plastic projects
  • Analyze and document processes, data, procedures and controls
  • Analyze Chase Canada processes and procedures as they pertain to statements, correspondence, plastics and payments and proactively identify all opportunities
  • Assist in the development, implementation and monitoring of appropriate performance/reconciliation reporting
  • Assist in the creation of appropriate Health Checks to ensure the processes are operating as expected
  • Address any process gaps identified as part of the Corporate RCSA or through new process breakdowns resulting from iStars (Issues System for Tracking, Analysis & Reporting), Action Plans or independent testing Utilize analytical skills to size issues, perform feasibility analysis, identify gaps and opportunities for enhancements for statements, correspondence, plastics and payments
  • Assist on an add needed basis to support investigations for production issues and istars
  • Provide back up for Statement, payment and plastic operation functions as needed
  • 5-7 years in a technology, operations project management environment
  • Proven project management discipline in managing multiple initiatives with an ability to appropriately prioritize competing tasks
  • Bachelors degree or equivalent work/training; advanced degree is preferred
  • Highly organized and able to adapt to change seamlessly
  • Good knowledge of operational risk management and mitigating controls discipline
  • Sound vendor management/relationship management skills
  • Strong oral and written presentation skills in order to present recommendations
  • Demonstrated ability to influence and negotiate with others in cross functional teams at all levels of an organization
  • Well-developed interpersonal skills that can be used to enhance communication, teamwork and partnering efforts across multiple areas of impact, both internally and externally
  • Must possess knowledge and understanding of operational processes and experience in process improvements
  • Well developed business analysis and proven ability to identify risks, establish contingencies for potential or real issues, and be able to recommend solution proposals that have direct impact on the business
  • Strong commitment to providing high standards in quality of execution
  • Effective organization and time management skills to meet strict deadlines
5

Manager, Marketing Operations Resume Examples & Samples

  • Bachelor’s degree. Marketing, Business Administration, Computer Sciences, or Economics majors desired
  • 6+ years’ of Marketing experience, specifically at least 4+ years’ experience in marketing operations or demand generation
  • 3+ years’ experience with CRM systems (Salesforce preferred)
  • Previous experience as Marketing Automation Administrator (Eloqua or Marketo preferred)
  • Previous experience in multi-variant testing, data analytics, lead nurture/drip communications, multi-touch attribution reporting and close loop reporting
  • Demonstrated ability in marketing automation system
  • Strong Excel/analytical skills required
  • Basic SQL and HTML
  • Superior interpersonal, communication and problem solving skills
  • Ability to handle complex projects in a multi-tasking environment, prioritize and meet deadlines
  • Strong team player with ability to develop effective working relationships across organization
  • Demonstrated ability to communicate clearly with senior leadership
  • Demonstrated leadership ability
  • Demonstrated ability managing marketing and sales alignment processes
6

Assistant Manager Marketing Operations Milestones Resume Examples & Samples

  • Track and support the overall calendar that supports the GTM process
  • Coordinate event logistics and support for various meetings. (e.g. scheduling, meeting agenda updates, shipping/receiving, logistic coordination, timeline management, etc.)
  • Support calendar/milestones, samples and showrooms, sales launches (internal events), showrooms process
  • Facilitate sample product flow ensuring timely delivery of product to destination
  • Perform other projects management as assigned
  • Support Marketing Planning Inputs (Strategic Input, Category Input, holistic input, MWB planning)
  • Support operational alignment of all adidas marketing functions
  • Four year degree in business, marketing or related field
  • Minimum six months marketing or related experience or equivalent combination of education and/or experience
7

Manager Marketing Operations Resume Examples & Samples

  • Lead in process improvement around systems from a marketing perspective. Focus on reducing internal complexity, clearly defining roles and responsibilities of the GTM & creation processes with a focus on systems and master data
  • Leads the execution of range building process from CI to sales handover on market level reflecting Globally defined range components – focusing on system aspect and ensuring quality master data throughout the process
  • Manage Marketing Systems and Master Data with a focus on driving operational alignment of all adidas marketing functions
  • Support in-house GTM and Product Creation Systems that enable article ranging & forecasting, product briefing, visual merchandise board creation, digital asset management and data integrity tracking (RMA, DMT, RAD, MARVIN, ACS, MP, PDM, ATT)
8

Manager Marketing Operations Resume Examples & Samples

  • Manage complex cross-functional alignment of Marketing processes / roles & responsibility for Product Marketing, Go-To-Market (GTM), Brand- and Sports-Marketing
  • Drive an effective working relationship across the GTM environment through regular communication and interaction
  • Manage/ drive all sample & prototype processes including Meeting organization (communication, analysis, reporting, improvements)
  • Drive/ lead complex cross-functional projects as empowered by Line Management, ensuring sustainability of achievements
  • Manage the Process Management team (direct reports) in full scope of process calendars, timelines, systems integration, meetings & communication
  • Identify significant improvement potential through variance analysis, derive solutions and facilitate related decisions
  • Excellent analytical skills, managing large data quantities from multiple sources
  • Strong communication skills for adapting and exchanging information, mainly within the organization
  • Ability to think and act strategically and develop operational plans
  • Local language
  • Excel: Advanced
  • Experience in job or job function
  • Strong Business Process Management/ Logistics experience
9

Assistant Manager Marketing Operations Systems & Catalogs Resume Examples & Samples

  • Support GTM systems that enable product ranging & forecasting, visual merchandise board creation, digital asset management and data integrity
  • Excellent interpersonal skills: be able to work successfully both independently and cross-functionally, communicate with Merchandisers and translate their valid business needs to IT
  • Self-starter: learn new complex tools and processes both quickly and resourcefully
  • Problem solver: desire to define problems, establish facts, analyze root cause(s), draw valid conclusions and propose viable business solutions
  • Strong attention to detail: multi-task and prioritize in a fast-paced environment
  • Strong working knowledge of MS Office (Excel, Word, Outlook, and PowerPoint), and familiarity with ERP systems
  • Bachelor’s Degree, four year college or university degree preferred; or relevant work experience (equivalent combination of education and/or experience may be substituted for degree)
10

Manager Marketing Operations Resume Examples & Samples

  • Hands-on functional and people manager leading a team of 5+ Specialists/Subject Matter Experts
  • Provide consultative services and delivery support for complex marketing database segmentation and campaign list pulls
  • Work cross-functionally to identify, communicate, escalate, and resolve data quality issues
  • Partner with Sales Operations and Enterprise Information Management teams on data issues and enhancements related to company hierarchy definition and sales coverage
  • Work with vendors to hire short-term resources to support marketing database initiatives and data quality projects
  • Maintain organizational processes, policies, Service Level Agreements and assure compliance and quality control
  • Define and implement operational and data quality metrics and KPI’s
  • Recruit, identify, and recommend candidates for the team
  • Segmentation & List Pull Management
  • Data Profiling, Master Data Management
  • Dun & Bradstreet (D&B) company hierarchy
  • Customer/Partner Relationship Management (CRM/PRM)
11

Assistant Manager Marketing Operations Resume Examples & Samples

  • Pro-actively support the development of concepts for events, fairs and exhibitions
  • Supporting the planning, coordination and execution of inspirational and fresh WE dual brand Seasonal launches
  • Bespoke Retailer, Specialist Launches
  • 1 – 2 years experience in managing internal and/or external corporate events for circa 500 people
12

Assistant Manager Marketing Operations Resume Examples & Samples

  • Work with Sales and Marketing to identify the need for bespoke launches and sell-ins aligned with key brand message and concepts
  • Deliver with impact to agreed budget. Offer suggestions & solutions where required in order to create the WOW factor for each event
  • Work cross-functionally and suggest ways in which to recycle existing kit thus creating cost savings
  • Play an important role in MOPS WE alignment and continuous improvement
  • Steer and execute smaller and medium sized projects
  • Collect offers, handle logistics and collaborate with project teams
  • Support senior team members in various project processes and organizational tasks
  • * Please note that Full Time jobs can be done either on a Full Time or Part Time basis according to German Teilzeit- und Befristungsgesetz (TzBfG). Please ask for more details if you are shortlisted for an interview
13

Manager Marketing Operations Resume Examples & Samples

  • Support hub & spoke business assignments – BU HBS and Basketball
  • Manage x-functional alignment of BU Marketing processes and Roles & Responsibilities for Product Marketing, Design, Concepts-to-Consumer (CtC), Go-To-Market (GTM), Brand and Sports Marketing
  • Support an effective working relationship across horizontal and vertical brand functions through regular communication and interaction
  • Manage consistent calendar and process alignment globally/ regionally/ locally/ cross-functionally including process/ system integration; maintain a workable calendar format
  • Manage proto and other sample processes (communication, analysis, reporting, improvements)
  • Execute/ drive specific projects as nominated by Line Management
  • Contribute to the development and maintenance of the Performance Culture within the Marketing Operations team
  • Drive and effectively organize/execute major BU milestone meetings. Manage work packages within the organization of milestone meetings
  • Manage milestone relevant timelines and communication for process and system maintenance
  • Product/Sports/Brand Marketing including Go-To-Market and CtC teams
  • Global Operations (Development, Sourcing, GSP, horizontal functions)
  • Future
  • Marketing Operations & Business Development
  • Experienced in job and fully qualified/trained
  • Combined broad theoretical and practical knowledge incl. company policies and practices
  • Strong competence with various tools, procedures, etc
  • Analytical, good communication and mediation skills
  • Good Business Process Management & Logistics insights
  • End-to-end/ solution oriented thinking
  • Evolution oriented mindset
14

Manager, Marketing Operations Resume Examples & Samples

  • Manage all aspects of the ad-hoc and automated marketing programs including campaign requirement documentation, campaign setup/UAT, execution and fulfillment processes
  • Responsible for maintaining all campaign requirement documentation including creative/data coding matrices, requirements and test plans
  • Coordinate test and execution plans for all marketing campaign executions
  • Project management of all campaign level projects ensuring on time deployments, this includes the development and management of project timelines
  • Identify and maintain existing marketing automation processes, procedures, SLA’s, programs and technical processes and workflows; implement improvements to enhance marketing productivity
  • Responsible for monitoring and reporting/tracking daily/weekly/monthly campaign deployments for deliverability and remediation needs
  • Launch and maintain e-mail marketing campaigns that deliver against business goals
  • Work with the business, operations and IT teams to understand processes and source systems underlying the Marketing lifecycle
  • Provide insights and recommendations for addressing process, data and automation issues
  • Demonstrate leadership skills, including the ability to solve problems that include many decision-makers and carry several solution options
  • Meets with internal strategic marketing managers and CRM engineering to understand segment and channel needs
  • Secure the execution of marketing campaigns across channels within budget for all applicable clients
  • Ability to execute manual mitigation campaigns and other ad-hoc campaigns as needed
  • Support and execute strategic tests that will support optimization of marketing campaigns across all OEMs and maximize revenues for SXM
  • Proven experience in supervising a small marketing team
  • Bachelor degree in Business, Marketing or related field or equivalent experience. MBA a plus
  • 5+years experience in marketing, marketing operations or channel management
  • Previous subscription marketing experience a plus
  • Experience in writing correspondence, reports and presentations
  • Experience with campaign fulfillment software (for example Siebel) and the management of external direct mail, SMS and email fulfillment vendors
  • Previous experience in creating and executing channel marketing plans and programs
  • A solid and successful track record in creating effective marketing campaigns for direct and indirect channels
  • Previous experience in marketing technology to the consumer a plus
  • Ability to balance tactical/strategic objectives within available budgets
  • Ability to think critically, strategically and analytically
  • Demonstrated experience in leading, creating and managing marketing fulfillment processes — start-to-finish
  • Must have excellent follow-through, be able to work with minimal direction, and balance the requirements of multiple stakeholders within an organization
  • Must be flexible and enjoy working in an extremely fast-paced environment
  • Ability to communicate complicated marketing fulfillment and business analysis information
  • Demonstrated ability to design various reports as needed
  • Extremely detail focused and prior experience in campaign automation UAT and troubleshooting
  • Proficient knowledge of MS-Office Suite (Word, Excel, PowerPoint) and Internet and campaign fulfillment software
15

Manager, Marketing Operations Resume Examples & Samples

  • 4+ years of related experience in marketing production with full understanding of creative digital, print, and media processes as they relate to production/ fulfillment
  • Ability to elicit cooperation from senior management and other departments
  • Excellent client relationship management skills; flexible, and adept at working in larger matrixed organizations. Good written and oral communication skills
  • Experienced in managing external vendors and understanding of operations tools used during end-to-end production cycle. Ability to juggle multiple projects, and work within strict deadlines and seek results which are achievable, while remaining highly collaborative and flexible
  • Self-directed, particularly detail oriented problem solver with big picture orientation. Strong process and project management expertise
16

Manager Marketing Operations Resume Examples & Samples

  • Manage execution of WE Marketing Operation Strategies
  • Coordinate and facilitate local processes implementation and adaptation in alignment will all depts. (sales, marketing, finance, ctc, BAM)
  • Occasionally manage projects within BAM project office
  • Manage proper communication, information and data flow (including article master data from RMA) to and in between all interfaces (Marketing, Sales, DP, …)
  • Manage & facilitate local key Sales & Retailers Launches (local prelines + Cluster Q2 /Q4 Sales Launches)
  • Execute WE Catalogues solution and local adoption for maximum impact towards sales team and customers
  • Provide local individual catalogue renderings and convert into printed catalogues for defined categories if needed and applicable
  • Manage MFC / SC+ samples process within WE MOPS guidance, including coordination, orders, allocation, delivery follow-up and follow up documents
  • Key MFC / SC+ contact for all local sample timings and DMT connected sample questions
  • Ensure local sales sample needs are covered, create local distribution lists and interface to local sample warehouses
  • Work with Sales Coordination team overseeing Showroom maintenance coordination: visuals, coordination of look & feel
  • Work with MFC / SC+ Sales teams to produce and manage relevant sales support material and sell-in tools utilising assets and briefing in new tools. Manage all image and collateral requests to support requirements in order to ensure optimal sell-in and sales targets are met
17

Assistant Manager Marketing Operations Resume Examples & Samples

  • Work with Country MOPS teams overseeing WE Showroom maintenance and coordination : visuals, coordination of look & feel
  • Work with WE BUs and Country MOPS teams to deliver an innovative and comprehensive e-catalogue to ensure Sales gets all sell-in relevant marketing content on time
  • Liaising with Global counterparts to ensure consistency of information across all deliverables from GMM for both adidas & Reebok, whilst ensuring market relevance
  • Suggest & deliver new ideas to all Marketing Operations processes
  • Ensure information flow to all parties
  • Ad hoc support to WE Marketing Operations projects
  • Advanced user of Excel, Powerpoint, Word
  • Organization Skills
  • 2+ years experience considerable Project Management Experience
  • Good verbal and written skills in English (German or other European languages a plus)
18

Assistant Manager Marketing Operations Resume Examples & Samples

  • Assist/ support hub and spoke business assignments
  • Assist cross-functional alignment of Marketing processes / roles & responsibility
  • Support an effective working relationship across the GTM and CREATION environment through regular communication and interaction
  • Assist calendar and process alignment globally/ regionally/ locally/ cross-functionally including process/ system integration
  • Support sample and prototype handling (communication, analysis, reporting, improvements)
  • Support Brand Milestone Meeting Organization
  • Support sorting and distribution of prototypes for milestone meetings
  • Execute specific project tasks as directed by Line Managers
  • Assist the Process Management team in expansion and development of process calendars, timelines and communication
  • Support the effective organization and execution of major milestone meetings during the Creation process
  • Support the organization of GBC/GMM in collaboration with CtC function
  • Assist in process and system maintenance
  • Broad and deep theoretical understanding of functional area
  • Some Business Process Management & Logistics insights and end-to-end thinking
  • Cross-functional mind set
  • Enhanced communication skills
  • German advantageous
  • PowerPoint: Advanced
  • Minimum 2 years of experience in job or job function
19

Assistant Manager Marketing Operations f HBS Resume Examples & Samples

  • Assist/ support spoke business assignments –Heartbeat Sports (Tennis, Rugby, Badminton …)
  • Assist cross-functional alignment of Marketing processes / roles & responsibility for Product Marketing, CtC (Concept to Consumer), Brand, Sales and Sports Marketing
  • Support an effective working relationship across the CtC and CREATION environment through regular communication and interaction
  • Drive Brand and BU milestones in the category – preparation (agenda, deliverables etc) and follow up in close cooperation with General Manager HBS
  • Analytical, communication and mediation skills
  • IT skills
  • Outlook: Advanced
20

Assistant Manager, Marketing Operations Resume Examples & Samples

  • Support Manager with advertising and promotions
  • Work with marketing directors to create seasonal promotional items
  • Candidate must have 3 plus years work experience creating promotional items and familiarity with ordering paper products (cardboard displays, posters, bookmarks, etc)
  • Candidate should be extremely organized and detail oriented
  • Eagerness to think creatively and demonstrate the ability to problem solve
  • Must be able to work independently and set priorities
  • Exceptional written and verbal communication skills required
  • Strong computer skills necessary with PC and MAC familiarity. Knowledge of HTML, Excel, Word, and PowerPoint required; Adobe InDesign, and Photoshop, is highly preferred
  • Copy editing and writing skills a plus
  • Candidate should enjoy maintaining schedules and organization and keeping the marketing team on track
  • College degree or equivalent work experience required
21

Manager Marketing Operations Resume Examples & Samples

  • Multiple, conflicting deadlines
  • Busy schedule with short lead times are the norm
  • Frequent direct contact with senior personnel in head office departments and branches as well as Group Marketing in London
  • Minimum of five years proven and progressive experience in marketing, operations or regulatory environment or equivalent
  • Strong project management, communications, analytical, organizational and planning skills
  • In-depth knowledge of accounting, marketing processes and regulatory / compliance requirements
  • Detail-oriented and ability to maintain confidentiality over data handled and manage multiple tasks
  • High level of proficiency with MS Project, Excel, Access, Word, and PowerPoint Work Environment
22

Assistant Manager Marketing Operations Resume Examples & Samples

  • Assist/ support spoke business assignments – Originals and Style Collaborations (Statement, Designer Collaborations …)
  • Assist cross-functional alignment of creation processes and roles and responsibilities definition for Product Marketing, CtC , Brand Marketing, Design and Operations. Incl KPI definition and implementation for an improved sell-in readiness
  • Support an effective working relationship across the CtC and creation environment through regular communication and interaction
  • Some adidas Business Process Management , Marketing or Logistics insights and end-to-end thinking
23

Assistant Manager Marketing Operations Yeezy LTD Resume Examples & Samples

  • Assist/ support spoke business assignments – BU YEEZY
  • Assist in establishing end-to-end process for BU YEEZY
  • Assist cross-functional alignment of creation processes and roles and responsibilities definition for Product Marketing, CtC/DTC, Brand Marketing, Design and Operations. Incl KPI definition and implementation for an improved sell-in readiness
  • Assist calendar and process creation and alignment globally/ regionally/ locally/ cross-functionally including process and system integration
  • Assist creation calendar management, milestones preparation and follow up
  • Cross-functional and pro-active mind set
  • Strong analytical, communication and mediation skills
  • IT skills: advanced MS Office (outlook, word, excel, powerpoint)
24

Assistant Manager Marketing Operations Resume Examples & Samples

  • Oversee the Specialty Markets direct mail marketing program, including supervising staff
  • Execute direct mail solicitations, sales and marketing materials, print advertising, special promotions, public relations, web site and electronic marketing initiatives, market research and other marketing efforts
  • Establish production schedules and manage the marketing process on time and within budget
  • Establish and monitor sales quotas, incentive compensation program and inbound call handling techniques as well as outreach communication strategies to meet the needs of the customer
  • Analyze and present sales and marketing results to senior management and directly to client
  • Work collaboratively with vendors to develop and execute projects designed to support the sales and marketing process
  • Assist in negotiating vendor deadlines and fees
  • Project management of a wide variety of strategic marketing programs and campaigns in support of client and department goals and customer needs
  • Manages a support staff of 1-2 FTEs
  • Creates, proofreads, implements, and places advertising
  • Coordinates the integration of graphics, copy writing, web-based programming, and systems elements
  • Performs ad hoc promotional copy writing and design
  • Bachelors degree in related field or equivalent experience
  • 4 years of relevant experience, including the demonstrated ability to manage marketing projects and campaigns through all channels
  • Financial services or insurance product experience preferred
  • Basic personal computer skills including Excel and MS Word required
  • Excellent composition/grammar; creative thinking; and written and verbal communication skills required
  • Web-based and/or social medial marketing experience preferred
  • Strong organizational skills and detail orientation to manage complex marketing campaign calendar process
  • Strong understanding of direct mail marketing concepts and web-based communication technologies
  • Excellent composition, grammar, communication and presentation skills required
25

Manager, Marketing Operations Resume Examples & Samples

  • Experience working with direct marketing via email, mail and SMS
  • CAPM or similar Project Management certification a plus
  • Understanding of privacy and legal compliance rules a plus
  • Experience integrating Marketing systems and data a plus
26

Manager, Marketing Operations Resume Examples & Samples

  • Bachelors in Business/Arts, Digital Marketing or related field plus 5-8+ years of relevant experience preferably in the pharmaceutical or biotech industry. Or Masters, MBA plus 2-6+years’ relevant experience
  • Deep knowledge of and experience in iMCM Campaign Set-up, Operations and Analytics
  • Ability to effective influence senior management
  • Excellent task management skills, such as planning, prioritization, objective setting, meeting management, and plan execution
  • Experienced in a pharmaceutical environment, with a solid understanding of the pharmaceutical business model, data and systems
  • Ability to manage large and complex cross-functional projects, and multi-task in a deadline intensive environment
  • Ability to recognize and interpret business issues and opportunities, and recommend solutions based on analysis
  • Strong leadership skills, with ability to communicate and collaborate effectively across multiple functional areas
27

Ideas Manager, Marketing Operations Resume Examples & Samples

  • Provide primary oversight for ongoing marketing projects
  • Oversee the entire project process and work directly with functional and cross-functional team members. Act as internal liaison and develop report structure to assist in prioritizing departmental projects
  • Increases the effectiveness and efficiency of marketing services through coordination and communication between various functional groups
  • Finalize New Project Requests, including project scope, timing and budget
  • Set internal expectations and managing project flow
  • Facilitate ongoing status meeting on all open jobs and future jobs
  • Communicate opening when problems arise and respond with solution based outcomes
  • Oversight of entire projects including project timelines, creative development, internal and copy review dates, translation timelines (as necessary) and final sign off
  • Development of ongoing campaign reporting & communications
  • Ongoing status meeting reporting, budget and ad-hoc reporting (as needed)
  • Responsible for the maintenance of the marketing project system
  • Meet with the Marketing and cross-functional teams to update the status of all projects
  • Deliver weekly demand generation and campaign metrics. Collect, track, and analyze sales leads generated by marketing programs
  • Provides staff with clear understanding of responsibilities, accountabilities and growth plan by communicating and managing work assignments, training, and performance appraisals
  • Maintenance of marketing scorecard
  • Define and manage the global translation process and content review processes
  • Develop and coordinate the ongoing collateral review process
  • Own the planning and execution of specific corporate and vertical program otherwise unassigned
  • Perform other duties, as assigned
  • Marketing experience specific to the hotel, hospitality or travel industry
  • Software industry experience
28

Manager, Marketing Operations Resume Examples & Samples

  • 5+ years’ experience in project management, preferably in marketing ops or product forecasting
  • Advanced Excel capability; ability to analyze and manipulate large amounts of data in excel
  • Extremely strong organizational skills
  • Self-starter. Ability to work independently
29

Manager Marketing Operations Resume Examples & Samples

  • Planning, coordinating and executing inspirational and fresh WE dual-brand seasonal launches
  • Propose suitable venues and costing for offsite launches in line with budget and get sign-off from Managing Director
  • Coordinate and facilitate key EKA retailer launches and other WE corporate special events
  • Bespoke retailer events, specialist launches and external sports shows
  • Establish suitable locations for all attendees and deliver with impact to agreed budget. Offer suggestions and solutions where required in order to create the WOW factor for each event
  • Work cross-functionally and suggest ways in which to recycle existing kit, thus creating cost savings
  • Play a key role in MOPS WE alignment and continuous improvement
  • Advanced user of Excel, PowerPoint, Word and MAC
  • Attention to detail and creative way of translating ideas into feasable scenarios
  • Work well under pressure and able to manage conflicting priorities and high workload
  • Able to work independently, responding positively and flexibly to short-notice changes and obstacles
  • Degree-educated (project management or business desirable)
  • Considerable project and/or event management experience
  • 2+ years’ experience in managing internal and/or external corporate events for approx.. 500 people
30

Manager Marketing Operations Yeezy LTD Resume Examples & Samples

  • Manage spoke business assignments
  • Assist and drive in establishing end-to-end process for BU YEEZY
  • Manage cross-functional alignment of creation processes and roles and responsibilities definition for Product Marketing, CtC/DTC, Brand Marketing, Design and Operations, incl. KPI definition and implementation for an improved sell-in readiness
  • Support an effective working relationship across the CtC and creation environment through regular communication and interaction with the team
  • Manage calendar and process creation and alignment globally/ regionally/ locally/ cross-functionally including process and system integration
  • Support creation calendar management, milestones preparation and follow up
  • Support allocation process
  • Manage work packages within the CCP organization for respective categories
  • Minimum 5 years of experience in job or job function
31

HBO Manager, Marketing Operations Resume Examples & Samples

  • Lead a project management team to support all of our marketing areas including on-air, off-channel and digital and social media. Work closely with all marketing teams as well as other HBO departments to ensure that each asset is correctly delivered to its respective platform(s) by the agreed upon deadline
  • Work together with the Digital Social Media team to distribute all assets to each of our platforms including YouTube, Facebook, Instagram, Twitter and Snapchat
  • Cross-communicate all information to each of the marketing teams on the status of each project to ensure all deadlines are met. Efficient tracking and disseminating of information is critical to the timely delivery of assets to each of our platforms including On-Air, Off-Channel, Social Media, GO, NOW and HBO On-Demand
  • Collaborate across all Marketing teams to streamline workflows that would improve communication, tracking and delivery of assets
  • Manage, troubleshoot and escalate any informational or post-production related issues that could cause operational bottlenecks or delayed delivery of content
32

Manager, Marketing Operations Resume Examples & Samples

  • Manages Production Planning (deliverables, deadlines, versions) and distributes to creative, operations, consumer marketing, marketing partnerships team, etc
  • Manages OAPro (On-Air Promotions project management and work order software) and FOX Media Cloud (serves as a promo library and also as a delivery system to TOC and FOX affiliates) for the Marketing Operations department. Streamlines these operational systems and workflows for the team
  • Verifies that information on FOX Media Cloud is accurate and that finished spots have been uploaded properly before final delivery to TOC. Submits necessary promos to S&P for approval. Performs a review of spots and in-game graphics for accurate tagging prior to delivery to TOC, production or internal/external partners. Serves as a contact with TOC and production for day of air issues
  • Leads and manages Junior level staff
33

Manager, Marketing Operations Resume Examples & Samples

  • Bachelor’s degree in Broadcast television, marketing, or advertising
  • Minimum of 4 years’ experience preferably in broadcast/cable television, marketing or sports
  • The ability to multitask and work effectively under daily time constraints in a high pressure environment is also required
  • Good organizational skills and attention to detail are needed. Knowledge of Microsoft Office applications, including Word, Excel, Outlook is required
34

Manager Marketing Operations Resume Examples & Samples

  • Develop and execute marketing vision, strategy and plan for print circular, major retail sales drivers as well as coupon and rebate processes
  • Lead cross-functional teams across other groups including merchandising, portfolio, seasonal marketing, digital marketing, email, ecommerce and traditional media to support goals
  • Be the senior point of contact and expert for all print circular, coupon, rebates and retail sales driving marketing efforts
  • Collaborate with analysts on developing retail sales driving offer strategies
  • Manage print circular marketing budget
  • Manage team of 3 direct reports. Oversee responsibilities and performance of team, conduct full performance appraisals and coaching
  • Lead, develop and mentor team members and make Staples an even greater place to work
  • Improve print and online circular ROI and sales contribution
  • Increase traffic as well as Retail & Online conversion for online circular and expanded deal distribution
35

Associate Manager, Marketing Operations Resume Examples & Samples

  • In close coordination with region LPMs, brand team, Commercial learning and other related functional department, to well develop and execute LPM Harmonization Project
  • Support and track the cross-brand objectives in strategic segments such as Hospital Listing, Bidding, Top Hospitals, Strategic dept. call implementation, international meetings, etc
  • In collaboration with Marketing, region, commercial and bidding department to support and coordinate the bidding materials collection and collation. To track the bidding PRDL status and timeline and provide the integrated information to all brands
  • Build up the efficient and innovative communication platform for marketing team
36

Manager, Marketing Operations Resume Examples & Samples

  • Minimum 2 years recent pharmaceutical industry required preferably in promotional review, marketing operations, or agency account management
  • Good communication skills, problem solving, follow-through, and agility required
  • Able to work independently and take lead role on assigned projects
  • Strong customer focus
  • Familiarity with the creative development process – concept initiation, print, digital (broadcast a plus)
37

Manager, Marketing Operations Resume Examples & Samples

  • Be a key contributor to the agency process for Development & Delivery model brands based on established legacy Newell best practice. Further identify areas of process change and improvement needed as Brand Development/Activation organization responsibilities are adopted
  • Reports directly to Director, Marketing Operations
  • Four-year college degree, graduate degree or PhD a plus
  • 5+ years of experience in either Marketing, Marketing Services or a business partnering function (e.g. Finance)
  • Existing knowledge of Newell Brands’ established Marketing process, systems and operational management a significant advantage
  • Self-starting, able to work on own initiative without daily hands on management
  • Strong interpersonal skills with the ability to work cross-functionally and with senior leaders
  • Highly numerate with sharp attention to detail
  • Strong analytical skills, comfortable working with financial data
  • Experience creating materials and tailoring communications with a broad audience footprint ranging from executive leadership, cross-functional team members, agencies etc
  • Budget management, allocation and tracking experience of significant value
  • A strong leader with the proven ability to build and lead a new team
38

Manager Marketing Operations Resume Examples & Samples

  • Manage project planning and execution process
  • Utilizes continuous process improvement while working with cross functional areas in and outside of the organization to improve cost, quality, and timely execution of projects and consumables
  • Manages development, publishing, and execution of project implementation plans
  • Manages on-going relationships with established vendors as well as prospecting, evaluating, and selecting new vendors
  • Will develop understanding of internal and external systems required for efficient execution of projects and supply of branded consumables including self-service initiatives
  • Works closely with internal and external providers to develop merchandising solutions that balance cost, function, design and execution ability
  • Develop and scorecard client focused performance metrics that drive tension towards service improvement and use of technology
  • Implement project management best practices to drive performance and precision in project execution
  • Responsible for purchasing merchandising and consumables materials in adherence to financial policy
  • Works closely with product systems and solutions and brand marketing organization to prepare for and plan outgoing launch events
  • Responsible for the management of the merchandising asset database
  • Lead and participate on company teams as assigned
  • Work with confidential and proprietary information
  • Undergraduate degree in business, engineering or related field
  • 5-7 years of operations, business, project management, product management, or supply chain experience with a record of contributions and success within an organization
  • Demonstrated project management skills in a multi-functional environment
  • Enterprise level thinking and superior problem solving ability
  • Excellent communication, organization, and presentation skills
  • Ability to manage complex processes, fluid timelines and supply chains
  • Ability to lead and work effectively in a team-based environment
  • Continuous improvement thinking
  • Ability to build effective business relationships
  • The energy and focus to be goals and results oriented
39

Manager Marketing Operations Resume Examples & Samples

  • Drive operational process excellence across all active seasons
  • Define and implement end-to-end marketing business processes and milestone calendars in accordance with strategic direction for the Reebok brand
  • Drive for stakeholder satisfaction as well as a positive brand image and corporate profitability
  • Manage cross-functional alignment of marketing processes / roles & responsibility for strategy & planning, creative direction, product marketing, innovation, design, product operations, concept-to-consumer, brand management, as well as markets
  • Support alignment of Marketing milestone calendar and overarching process globally/ locally/ cross-functionally including process/ system integration
  • Manage business assignments / projects to completion and stakeholder acceptance
  • Drive all prototype sample processes including logistics for respective milestones
  • Manage marketing milestone calendar from Strategy through to Market Sell-in
  • Influence milestone owners to effectively organize/ execute major milestone meetings following the seasonal marketing process framework
  • Contribute to the development and maintenance of the Performance Culture within Marketing
  • Strong business process management skills
  • Strong project management and change management skills
  • Ability to effectively & efficiently transform theoretical plans into tangible results
  • Collaborative mind-set / proven team player
  • Strong cross-functional/ cross-brand mind-set
  • Strong influencing, communication and presentation skills
  • Minimum 5 years of experience in related job or job function
40

Manager, Marketing Operations Resume Examples & Samples

  • Manage various email execution activities including building emails, providing QA support on all promotions, and creating customer lists
  • Drive efficiencies in the campaign execution process through both process and creative improvements
  • Keep Audible emails in line with (and exceeding where possible) industry best practices with regard to desktop / mobile rendering, and email structure and formatting, and sharing these best practices across all Audible marketplaces
  • Build landing pages for multiple surfaces via systems tools
  • Create and test promotional offers via systems tools
  • Minimum of 5 years’ experience in online marketing
  • Strong organizational and communication skills, with proven ability to handle multiple projects in a fast-paced environment
  • Technically capable, excellent communicator, and a desire to improve processes
  • Strong analytical capability and a solid understanding of success metrics
  • Proficient knowledge of MS Office
  • E-commerce experience, particularly with email execution
  • Basic HTML skills and a general understanding of web development
  • Proficient in Adobe Analytics
41

Associate Manager, Marketing Operations Resume Examples & Samples

  • Must have an existing in-depth knowledge and proficiency in budget oversight and basic accounting principles
  • Must possess a desire to deliver absolute error free budget oversight
  • Must possess the ability to work with a multitude of people both within Hershey (Brand Management, Marketing Excellence, finance and accounting personnel) and external agency and partner personnel
  • Economic value creation mindset
  • Lifelong learner
42

Manager Marketing Operations Resume Examples & Samples

  • Marketing strategy - work with the regional, group and enterprise level stakeholders to develop a marketing strategy in support of business and enterprise objectives to deliver measurable results in brand awareness and preference, thought leadership and lead generation
  • Demand generation - responsible for developing and executing the strategy, tactics, activities and materials to drive demand for the products and services sold in region. Responsible for a meeting quarterly marketing demand generation goals
  • Liaise with key stakeholders and product management to understand buyers' needs in order to create relevant and actionable messages for marketing campaigns
  • Tactical delivery - execute the marketing strategy across the region through campaigns including events, digital marketing, content marketing and PR with the support of the regional Marketing Manager
43

Manager, Marketing Operations Resume Examples & Samples

  • Supporting the Global Marketing Operations team throughout the US deployment of all tools and standards including Marketing Planning and Budget Process, Talent Development, Training and Digital Hub integration
  • Working with US Marketing leaders to ensure US Marketing priorities are clearly aligned with the US Business priorities and documented correctly in both the Marketing Plans and Service Level Agreements (SLAs)
  • Partnering with Finance and Procurement to develop and oversee allocation and discretionary budget management processes and reporting, including financial controls and routines to ensure US Marketing does not exceed its annual budget
  • Partnering with HR and Communications to devise and implement ongoing organizational moves, along with the corresponding change management strategies
  • Supporting VP, US Marketing Operations on all matters related to finance, accounting, reporting, resource management, meeting planning, content aggregation and special projects requested by the US CMO
  • Overseeing the daily efforts of Business Analyst, who will be focused on the delivery of financial processes and reporting
  • 8+ years of experience in Marketing, Finance or Business Development. Experience in strategic planning a big plus. If no marketing experience, must possess high interest in working in a marketing organization
  • Great collaborator with ability to focus on both the big picture and micro details
  • Excels at leading and influencing distributed teams in a cross-functional matrix environment
  • Contributes to a culture of innovation, collaboration and partnership with a willingness to proactively share knowledge and be an advocate for a changing organization
44

Manager, Marketing Operations Resume Examples & Samples

  • Provide advice and consultation to the Sr. Director and CMO, leveraging marketing performance data
  • Participates in the annual marketing planning process, defining global marketing measurement approach, establishing global KPIs and balanced marketing scorecard
  • Partners with Global Demand Center to construct reporting mechanisms and drive adoption of dashboards
  • Leverages best practices to optimize our operating model including benchmarking and driving continuous improvements and efficiencies
  • Establish global training and professional development plans for the global marketing team in partnership with the Knowledge & Learning organization. Includes: new hire training, competency assessments and skills development plans
  • Lead strategic global projects in support of marketing goals including transformational and cross-functional projects
  • Bachelor Degree in Marketing, Business, or Finance
  • 8+ years of marketing experience, ideally in a marketing operations role or marketing in a B2B technology company
  • Experience providing impact-level marketing measurement and executive level insights on marketing’s performance and contribution to the business
  • Cross-functional experience working with finance, sales operations and business units
  • Highly analytical, naturally curious, able to translate data into actionable insights and recommendations
  • Exceptional interpersonal and executive level communication skills, able to adapt to different audiences and maintain strong relationships across functions and teams
  • Proactive, dependable, self-starter that is able to manage multiple projects in a fast paced environment
  • Process improvement and results driven with strong organizational skills
  • Highly proficient in Microsoft Excel and PowerPoint
  • Experience with Salesforce and Power BI a strong plus
  • Experience with marketing automation platforms, marketing resource management, business intelligence or reporting applications a plus
  • Financial management and budget experience a plus
45

Manager, Marketing Operations Resume Examples & Samples

  • Manage and oversee yearly schedule of sponsorships and events including working with internal business units, vendors, external agency to coordinated all marketing elements and budget Collaborate closely with Marketing management and business units tocreate and maintain a schedulefor product promotions or other national, regional or worldwide initiatives
  • Oversee QA and review marketing materialsand project summaries to ensure financial, business and production goals/objectives are met
  • Oversee and provide guidance and ensures adherence to the documented Marketing process and project management lifecycle Ensure project deliverables are met in accordance with customers' expectations, timelines & budget constraints
  • Contribute to a culture of collaboration by actively working across business lines, communicating knowledge and business processes to other business units
  • Stay abreast of and ensure compliance with applicable federal, state and industry laws, regulations and guidelines
  • Identify and develop recommendations for business process improvement
  • Proactively work with internal clients and other business areas to create project plans with clear objectives, detailed tasks, accountabilities, timelines, and estimated budgets/corporate impact
  • Maintain understanding of business priorities/goals and manages integrated project plan with special focus on system impacts and risks Collaborate with General Counsel to oversee trademark research
  • Ensure adequate/skilled staffing; select employees
  • Establish performance goals and priorities
  • Prepare, conduct and review performance appraisals
  • Develop, mentor and counsel staff
  • Provide input and/or prepare budget requirements for Annual Financial Plan (AFP)
  • Ensure section/branch goals and objectives align with division/department strategy
  • Bachelor’s degree in Marketing, Advertising, a related field or the equivalent combination of education, training, and/or experience
  • Extensive work experience in marketing and advertising, to include
  • Extensive experience in project leadership and execution, including initiatives with technology, processes, cross-functional teams and external partner team members
  • Advanced skill in results-oriented leadership in a challenging environment
  • Advanced skill working with diverse internal and external contacts Advanced skill presenting to stakeholders & management
  • Advanced database and presentation software skills Advanced word processing and spreadsheet software skills
  • Effective skill building effective relationships through rapport, trust, diplomacy and tact
  • Advanced verbal and written communication skills
  • Master’s degree in Marketing, Advertising, or related area
  • Project Management Professional certification (PMP)
  • In-depth knowledge of the financial services industry and Navy Federal objectives, functions, policies, practices, products, and services
  • Familiarity with DOD organization, procedures, and protocol
  • Advanced knowledge of Navy Federal Project Portfolio Management (PPM)
46

Manager, Marketing Operations Resume Examples & Samples

  • Support Regional and Global franchises in a shared services model
  • Lead corporate review process for promotional materials. Work with regulatory and legal personnel to ensure that all content and claims in promotional materials are accurate and comply with FDA guidelines. Oversee timely submission of all promotional materials to the FDA’s Office of Prescription Drug Promotion (OPDP)
  • Manage the production of promotional materials in various formats, including digital and print
  • Coordinate the translation of materials and work with creative agencies to have materials ready for use
  • Manage fulfillment house and provide system training to sales personnel; responsible for maintenance of marketing inventory and ensure efficient operations
  • Work with marketing product managers to develop, execute, and manage ongoing marketing projects and campaigns
  • Collaborate with international team to effectively and efficiently share production-ready promotional materials and to develop global marketing strategies
  • Define project budgets while guiding cost-saving measures; manage monthly accruals and reconciliation, ensuring expenses stay within budget and adhere to corporate priorities
  • Coordinate shipments to Patient Services, Specialty pharmacies, Conventions, and Patient events
  • Manage the dissemination of marketing materials to the salesforce
  • Manage the purchase and renewal of journal articles both as hard copies and electronic version for the sales force to enable more effective document management and to facilitate customer education
  • Partner with and manage vendors to ensure project objectives are met
  • Minimum 3 years managing Marketing services for Rx products from start to finish
  • Pharmaceutical or healthcare industry experience is highly desired
  • Creative agency operational experience is preferred
  • Knowledge of life sciences compliance review system such as Zinc MAPS platform is a plus
  • Knowledge of digital asset management system such as Zinc Telescope is a plus
  • Driven, accountable, detailed, a self-starter, with ability to work under pressure and tight deadlines; multi-task and prioritize projects
47

Manager, Marketing Operations Resume Examples & Samples

  • 3-5 years of proven campaign execution experience, with specific knowledge of execution best practices, digital marketing or marketing operations
  • 3 or more years of Marketing business analyst experience
  • Proven ability to deliver flawlessly, with attention to detail, organization and accountability
  • Demonstrated thought leadership identifying and improving processes as well as deploying and adopting new marketing technology
  • Demonstrated leadership skills introducing and deploying changes that improve operational effectiveness
  • Ability to multi-task, work under firm deadlines and within a rapidly changing environment
  • Experience at working both independently and in a team-oriented, collaborative environment
  • Strong experience with enterprise campaign management tools (i.e., SAS, IBM Unica, Adobe-Neolane) required
  • Experience with SQL analytic and reporting tools a plus
  • Proficient grasp and adoption of data and marketing technology
  • Excellent verbal, written, and critical thinking skills
  • Strong proficiency in Excel, PowerPoint, and Word
  • Project Management certification a plus
  • Bachelor’s degree in Marketing systems, Database Marketing, or equivalent
48

Assistant Manager Marketing Operations Resume Examples & Samples

  • Support GTM systems that enable product ranging & forecasting and data integrity
  • Market admin
  • First point of contact to troubleshoot systems and user errors
  • Conduct testing of system enhancements and solutions
  • Collect business needs, submit enhancements and set priorities with IT
  • End user training
  • “Key user” spokesperson
  • Primary teams supported will be Sales Reps, Team and Marketing BU/CTC
  • Critical thinking: view marketing operations issues from a business perspective, and help develop/implement solutions with cross-functional partners
  • Functional expert of GTM process and forecasting
  • GTM Admin support including Sell In tool coordination, business process documentation, templates, etc
  • Strong technical mind/skillset with a desire to get closer to the Sporting Goods business
  • Excellent interpersonal skills: be able to work successfully both independently and cross-functionally, communicate with sales reps and translate their valid business needs to IT
  • Excellent working knowledge of MS Excel and strong working knowledge of MS Office (Word, Outlook, and PowerPoint), and familiarity with ERP systems, data visualization and tools
  • Ability to communicate effectively in English, written and oral
  • Minimum of 2 years’ experience with merchandising or product management systems
49

Manager Marketing Operations Resume Examples & Samples

  • Own samples process end to end, ensuring we are operationally healthy and delivering to our customers on time
  • Create and monitor all deadlines relative to samples
  • Implement communication plan to ensure appropriate information is provided on a regular basis to our stakeholders, partners and customers
  • Drive change management to support samples strategy with sales and marketing
  • Influence Marketing with the selection of their sample assortment and distribution plan
  • Drive the partnership with the Sample Warehouse, Sales, Marketing, and Sourcing
  • Make data driven decisions on tactical operations and long term strategies
  • Analyze and improve sample processes, recommend process changes that will enable the improvement (enhanced information, improved productivity, decreased cost, increased sales) of the sample process and improve delivery
  • Define clearly defined roles and responsibilities for team
  • Define and evaluate team members on targets and performance per Score program
  • Strong continuous improvement / lean background
  • Demonstrated intermediate to advanced proficiency in MS Excel, Access and Business Objects/Microstrategy
  • Exceptional problem solving and analytical skills
  • Effective communicator with a customer-oriented manner to interact across department and with various levels of management
  • Ability to delegate work to team and drive priorities that support overall samples strategy
  • Minimum two to five years of experience in data management, reporting, financial planning or analysis
  • Advanced MS Excel and Access skills required
50

Manager, Marketing Operations Resume Examples & Samples

  • Supporting the successful execution of Corrective and Preventive Action (CAPA) and process governance
  • Integrating with internal Intouch teams to assess systemic and project process issues and develop solutions
  • Tracking project progress and identifying possible hurdles
  • Acting as day-to-day support on larger strategic efforts with Marketing Operations Director
  • Administration duties as needed
51

Manager, Marketing Operations Resume Examples & Samples

  • Marketing Process Management: Oversee process optimization and change management; own the documention, auditing, and management of processes and systems related to lead management; serve as liaison between Marketing and other functions responsible for related applications, such as sales force automation
  • Marketing Systems Management: Lead the team and own marketing technology prioritization, selection, documentation, governance and roadmap development for successful Marketing Automation Platform (MAP) and related technologies to increase the efficiency and effectiveness of demand creation efforts
  • Data: Lead the team responsible for the management of Marketing data, including the acquisition, processing, governance, and stewardship of the data; own the design, management, and continued optimization of Hyland’s marketing data strategy
  • Analysis & Reporting: Partner with Analytics team to ensure reporting and analytics produces insights for better decision making, including Key Performance Indicators (KPIs) and Service Level Agreements (SLAs)
  • BS/BA degree in Marketing or marketing-related field, or equivalent field experience. MBA a plus
  • 7 or more years of combined experience in B-to-B marketing operations
  • Outstanding communication, facilitation, negotiation and presentation skills
  • Willingness to complete detailed level work such as research data issues to identify root causes, document business rules, and test system changes
  • Experience with Marketing Automation Platform (MAP) and Customer Relationship Management (CRM), and related technologies
  • Demonstrated leadership ability to successfully lead cross functional teams
  • Ability to influence on the most complex, strategic issues to executive levels within the company
  • Working knowledge of solution selling methodologies
  • Proficiency with business intelligence (BI) software and applications
  • Experience working successfully with channel and alliance partners
52

Manager, Marketing Operations Resume Examples & Samples

  • Awareness and demand generation: campaign execution and tracking, activity tracking and measurement, Budget and actuals tracking
  • Lead management: nurture, scoring, conversion monitoring, measuring funnel and pipeline velocity
  • Local, regional and global metrics and dashboards - alignment
  • Segmentation - Account, Opportunity, Lead, Contact
  • Database maintenance
  • Competitive intelligence
  • Sales analytics
  • Content management
  • Digital asset and Technology Stack management
  • Systems include: SFDC, Marketo, Quickbase, SAP, Oracle, Cognos, Adobe CQ, Tableau
53

Manager, Marketing Operations Resume Examples & Samples

  • Manages the development and delivery of new product marketing programs
  • Supports Product, Innovation and Claims on the development and commercialization of new products
  • Drives actions to deliver unaided awareness, consideration, and sales objectives for new products
  • Oversees marketing operations such as image/messaging storage, legal review process, message glossary and business continuity
  • Ensures the USCM Marketing workforce has the requisite skills, capabilities and technical knowledge critical to meeting strategic business objectives
  • Develops and delivers world class marketing training and rotational development programs
  • Evaluates employee performance and provides coaching feedback. Defines individual objectives and development plans that align with business goals. Identifies and helps recruit a pipeline of talent
  • Advanced knowledge of instructional design and marketing practices, theories and programs
  • Proven ability to effectively influence at all levels of the organization
  • Must possess strong analytical, strategic, project management, decision-making and problem-solving skills
  • Knowledge and experience as normally acquired through a Bachelor's Degree and 10 - 15 years of related experience
  • MBA and marketing and communications background highly preferred