Assistant Manager, Marketing Resume Samples

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JZ
J Zemlak
Jammie
Zemlak
76568 Grady Haven
Los Angeles
CA
76568 Grady Haven
Los Angeles
CA
Experience Experience
04/2016 – present
Dallas, TX
Assistant Manager Marketing & Digital
Dallas, TX
Assistant Manager Marketing & Digital
04/2016 – present
Dallas, TX
Assistant Manager Marketing & Digital
04/2016 – present
  • To create unique and engaging campaigns based on key programming to increase total fan base on both a regional and local level
  • Creation and management of social media strategy across Turner’s social media pages, websites and you tube accounts including Cartoon Network Asia, Toonami, Warner TV, Oh!K and TruTV
  • Submission of briefs to team for creative work and monthly requests such as web banners and cross channel promos
  • Assistance to distribution team for renewals
  • Digital media content strategy, development and evaluation (50%)
  • Support Turner’s affiliates in SEA for territories including Singapore, Malaysia, Indonesia, Thailand, Vietnam and Hong Kong. Support includes but is not limited to
  • Collation of social performance evaluation and post-campaign reports
08/2009 – 11/2015
San Francisco, CA
Assistant Manager, Marketing
San Francisco, CA
Assistant Manager, Marketing
08/2009 – 11/2015
San Francisco, CA
Assistant Manager, Marketing
08/2009 – 11/2015
  • Provide input and help create presentations for retailer, internal and regional sales meetings
  • Assist VP and Brand Manager with execution of marketing campaigns for family and television properties releasing on Digital and Packaged Media
  • Responsible for the development and management of the marketing programs and campaigns
  • Provide detailed and standardized metadata for retail accounts; create sales materials to support digital and brick and mortar retail programs
  • Management of global business intelligence processes in order to evaluate market trends, competitors and new business opportunities
  • Plan and manage marketing budget, including detailed updating and monitoring of all expenses
  • Manage omni-channel integration
10/2006 – 04/2009
Phoenix, AZ
Assistant Manager Marketing
Phoenix, AZ
Assistant Manager Marketing
10/2006 – 04/2009
Phoenix, AZ
Assistant Manager Marketing
10/2006 – 04/2009
  • Develop awareness and reputation of the hotel and the brand in the local community. Perform other duties as assigned. May also serve as manager on duty
  • Create an environment that trains, develops, coaches and mentor’s self and team members
  • Provides direction to creative team through brief writing for marketing executions including print, direct mail, email, and rich media/display. (30%)
  • LCA / inventory management
  • Working knowledge of Microsoft Office applications including Word, Excel, PowerPoint and Outlook
  • Schedule conventions and/or business group activities at the hotel and coordinate with other hotel-level departments to facilitate services agreed upon by the sales office and prospective clients
  • Develop and maintain relationships with key clients and outside contacts in order to produce group and/or convention business, to include room sales, food & beverage sales, and catering/banquet services
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
The Ohio State University
Bachelor’s Degree in Marketing
Skills Skills
  • Profitable execution of new program launches
  • Liaison for Target Events Team- including sample ordering
  • Business and market analysis
  • Coordinate and manage all internal and external processes to prepare and launch styles four cycles per year, including P&L and budget responsibilities
  • Packaging- Creation with agency, claims substantiation, set up in system, and execution
  • LCA / inventory management
  • Sample management
  • Opportunity to interface with Target in weekly status meetings
Create a Resume
1

Assistant Manager, Marketing Resume Examples & Samples

  • Works with Director to develop, manage and execute Clinique North America promotional marketing programs. Promotional marketing includes Gift-With-Purchase, Gift-With-Visit, in-store events, Holiday and Mother’s Day. Partners closely with Clinique’s Global Marketing teams to localize global programs to the North America market. Works with Clinique’s field sales teams and retailers to develop retailer-specific and field-driven programs to support business opportunities and initiatives that drive profitable sales growth. Also involved in the development and execution of the Multicultural programs for Clinique in NA
  • Plan, manage and execute promotional marketing programs that support overall brand strategies and bring brand to life in store, ensuring initiatives are completed on time, cost effective and on budget (e.g., displays, posters, samples, mailers, on counter units)
  • Manage detailed Support Documents and Budget with Director; ensure that promotional marketing initiatives are managed with mindfulness to sales, profitability, cost and budget goals
  • Work with brand team and sales team to ensure all promotion and events are on brand and smooth execution
  • Forecast and track all quantities for sample and collateral support elements by retailer and ensure that the promotion comes to life while within budget
  • Create, submit, and track creative briefs and job start requests to Creative and Visual Merchandising for North America. Review artwork and merchandising routes to ensure correct execution
  • Plan and monitor total brand promotion and consumer event calendar
  • Maintains history of seasonal sales results across all retailers globally. Summarizes success and improvements needed for continuous seasonal planning for all programs (holiday, GWP and events)
  • Liaise with Global Marketing and support groups (e.g., merchandising, supply chain, digital, finance, visual merchandising, creative) to develop and execute strong programs that support strategies and help achieve sales growth targets. Manage multiple operations timelines (supply chain, creative, visual merchandising, purchasing)
  • Partner with field sales leadership (FSVP, FSD and Account Executives) to develop retailer-specific marketing programs and events; manage communication about key program updates and date changes (e.g., weekly updates via conference call with Fashion Military and Canada)
  • Drive analytical support: 1) analyze effectiveness of programs post implementation and develop recommendations accordingly; 2) analyze competitive marketplace to understand new product launch opportunities and appropriate marketing strategies for the brand
  • Partner with field sales teams and retail partners on the development of targeted programs to recruit and engage multi-ethnic consumers. Analyze results and provide recommendations on future initiatives
  • Provide input and help create presentations for retailer, internal and regional sales meetings
  • Support director with additional assignments as necessary
  • Highly detail oriented and proactive
  • Ability to think strategically and creatively, as well as to conceptualize and implement new ideas
  • Flexibility required to manage constantly developing initiatives
  • Strong communication and relationship management skills, and comfort with regular visibility to senior management
  • Strong problem solving capabilities, good judgment, and ability to work independently
2

Lancome, Assistant Manager, Marketing Face Resume Examples & Samples

  • 3-5 years cosmetic marketing experience required
  • Strong written, oral, and interpersonal communication skills
  • Knowledge of industry
  • Ability to handle a fast-paced environment
  • Adaptability in a rapidly changing environment
  • Complete knowledge of unit/dollar volume for each product within brand responsibility - both retail and net
  • New Products
  • Track net shipment performance of all new items for 6 months after launch
  • Issue post-launch status reports to ensure that all launch commitments and backup orders are met
  • Prepare quarterly brand review and new products vs. basic business review as required
  • Track retail sell-thru of all launches for the first 12 weeks plus key products and categories on an ongoing basis
  • Work with Director/AVP to recommend strategic retail pricing for new products; recommend price increases for existing products
  • Prepare Competitive Pricing Review of all product segments and major prestige brands bi-annually
  • Maintain files of key competitive sampling vehicles/programs and competitive advertising and samples of new products as it applies to business segments
  • Market visits on an ongoing basis
  • Innovates – Shows curiosity, imagines creative solutions generating business value, promotes team creativity (i.e. participates in creative controversy using insightful questioning)
3

Assistant Manager Marketing Resume Examples & Samples

  • Responsible for offer management of all promotional vehicles both traditional and non-traditional (30%)
  • Support and at times lead weekly marketing meetings with Merchant teams to manage content (15%)
  • Support advertising pre-planning process, including development and maintenance of marketing calendars, production schedules, and generating analytics to support decisions (10%)
  • Provides direction to creative team through brief writing for marketing executions including print, direct mail, email, and rich media/display. (30%)
  • Work with the TRU Brand Marketing and Merchant organization to understand messaging and offer content to determine messaging across channels. (10%)
  • 3-4 years relevant Marketing experience
  • The successful candidate will work extremely well with others, always act with a sense of urgency, provide solutions, and be able to manage multiple priorities at once
  • Excellent time management skills. Must have the ability to manage and prioritize multiple projects simultaneously
  • Ability to effectively and creatively problem solve
  • Strong quantitative skills. Clear understanding of financial analysis
  • Working knowledge of Microsoft Office applications including Word, Excel, PowerPoint and Outlook
4

Assistant Manager, Marketing Resume Examples & Samples

  • Minimum 5 years sales promotion/retail marketing experience. Communications and PR experience is a must
  • Experience working in retail, cosmetics or fast-moving consumer goods industry
  • An expressed understanding of Levi’s® brand (including aesthetic, taste level) and trend market
  • Proven experience and ability of people manager and project manager
  • Good planning skills and active team player
  • Highly organized and ability to adapt quickly; strong attention to detail
  • Excellent written and verbal communication skills in English and Cantonese
5

Assistant Manager Marketing Resume Examples & Samples

  • Coordinate and manage all internal and external processes to prepare and launch styles four cycles per year, including P&L and budget responsibilities
  • Packaging- Creation with agency, claims substantiation, set up in system, and execution
  • Business and market analysis
  • Profitable execution of new program launches
  • Liaison for Target Events Team- including sample ordering
  • LCA / inventory management
  • Opportunity to interface with Target in weekly status meetings
  • BS/BA degree plus 5 years experience required. MBA with 3 to 5 years marketing experience preferred
  • Possess excellent written and strong interpersonal skills
  • Computer proficiency-MS Excel and PPT
  • Results and execution oriented
  • The successful candidate must thrive in a fast paced environment with multiple priorities and possess the interpersonal skills to successfully interact across functions
  • He/she will be ready to dive in and be hands-on in developing and executing plans from the strategic to the tactical
6

Assistant Manager, Marketing Resume Examples & Samples

  • Deep understanding of search marketing, optimization, digital media strategy and planning
  • Deep understanding on how to execute email campaigns, website development, digital creative
  • E-commerce/digital skills
  • Creativity / innovative thinking to drive accelerated growth of the business
7

Assistant Manager, Marketing Activation Resume Examples & Samples

  • Responsible supporting the execution and management for BRU promotional plans across all channels to support the business (Brick & Mortar and Dotcom)
  • Plan, develop and provide project management support for the execution of meaningful promotional events to drive traffic and revenue
  • Assist in developing and managing guiding principles and customer experience across all promotional channels
  • Build and maintain strong cross-functional working relationships and adapt to the ever-changing processes and schedules that the retail business requires
  • Provides direction to creative team through brief writing for marketing executions including print, direct mail, email, and rich media/display
  • Responsible for offer management of all promotional vehicles both traditional and non-traditional
  • Manages requests for changes and prioritizes schedules and workload based on business needs and available resources
  • Effectively ensures assigned projects are approved by key players and are produced accurately
  • Serves as day-to-day point of contact regarding project details, status, and execution
  • 3-4 years relevant Marketing/Project management experience, managing multiple advertising projects simultaneously and accurately while working in a fast-paced environment
8

Assistant Manager, Marketing Resume Examples & Samples

  • Assist VP and Brand Manager with execution of marketing campaigns for family and television properties releasing on Digital and Packaged Media
  • Coordinate go-to-market planning with internal departments including sales, production, legal, operations, creative, social media, and public relations
  • Facilitate campaigns with brand partners and external vendors by ensuring tasks are completed on schedule and adhere to the brand strategy and message
  • Manage and keep up-to-date internal schedules, timetables, budgets and project tracking
  • Provide detailed and standardized metadata for retail accounts; create sales materials to support digital and brick and mortar retail programs
  • Perform administrative duties including but not limited to product orders, maintaining agendas, setting meetings, etc
  • 2-3 years of marketing and administrative experience
  • Organized and very detail oriented
  • Must be a proactive self-starter who is able to perform tasks and complete projects with limited supervision
  • Ability to prioritize and manage multiple projects in a dynamic environment
  • Must have a positive, can-do attitude and strong work ethic
  • Experience in entertainment and/or consumer packaged goods a plus
9

Assistant Manager, Marketing & Promotions Resume Examples & Samples

  • Assists with developing and executing national marketing campaigns and promotions from media & PR planning to localized creative execution
  • Effectively contributes to account specific sales initiatives and ensures the Sales team is equipped with up-to-date product materials
  • Evaluates the performance of executed marketing initiatives and advertising campaigns to ascertain their effectiveness in achieving objectives. Captures and share results through timely and concise post-mortem reporting
  • Coordinates the development and execution of 3rd party contests and media promotions ensuring contest rules and legal requirements are met. Tracks performance against objectives
  • Works closely with LA based digital team to maintain consumer-facing foxdigitalHD.ca website and derive data-driven insights for Canada
  • Monitors competitive activity and updates senior management
  • Prepares and presents weekly update to management regarding content activity on distribution platforms
  • Collaborates well with team colleagues and cross-functional peers in order to leverage overall power of a strong multi-faceted team
  • Bachelor’s degree in Marketing required
  • 3+ years’ experience in marketing and communications with a proven track record supporting comprehensive, innovative and successful campaigns
  • Passionate team player with excellent interpersonal skills, who thrives on taking initiative in a fast-paced environment
  • Extremely well organized with the proven ability to efficiently coordinate multiple projects and prioritize workload in order to meet tight deadlines
  • Experience with email, mobile, and social media marketing programs
  • Strong attention to detail as well as exceptional written, verbal and presentation skills
  • Skilled at using Microsoft Office, Excel, Word, Power Point, SharePoint
  • Proficient with Adobe Acrobat, Reader, Photoshop
10

Assistant Manager, Marketing Resume Examples & Samples

  • Support in business strategy and business plan development, incorporating costs, sales volume, price and investments
  • Management of global business intelligence processes in order to evaluate market trends, competitors and new business opportunities
  • Engagement and assessment of potential business partner
  • Alignment of R&D portfolio with business strategy
  • Development, implementation and communication of marketing strategies and ensure the quality of promotion materials
  • Collaboration with product/sales teams to promote BASF to customers and strategic partners
  • Analysis of cost structures of products and market competitiveness to recommend the price bands
  • Management of projects to optimize operations efficiency and business profitability
  • Co-ordination of supplier identification and evaluation
  • Compliance BASF values, principles & EHS regulations
11

Assistant Manager, Marketing, Singapore Resume Examples & Samples

  • Retail marketing
  • Minimum 3 years of relevant professional marketing experience
  • Experience in luxury brands, retail, cosmetics or consumer goods industry a plus, working with Department stores/ landlord and conducting events
  • Ability to multi-task projects with equal priority, anticipate issues and provide creative solutions
  • Proven experience and ability to work with Creative organizations
  • Ability to interact and partner successfully with cross functions
  • Ability to exhibit a sense of ownership and execution
  • Strong analytical skills with the ability to resolve complex problems and/or situations especially in direct marketing
  • Savvy and comfortable with managing digital and social media platforms
  • Must be able to work independently
  • Highly organized, hands on and ability to adapt quickly to changing priorities
  • Must be a team player who thrives on deadline-driven projects & deliver under pressure
  • Strong computer skills required especially excel and PowerPoint
12

Assistant Manager Marketing Resume Examples & Samples

  • More than 5 years Financial services / banking experience in China OR Automotive industry in China
  • High level of analysis and problem solving skills
  • Excellent MS Office skills (Word, Excel, Powerpoint)
  • Have good sense about IT systems and processes
  • Ability not only to steer external partners, but also to create own creative input and implement
  • Ability to interact across all levels to drive a linked-team process
  • Self-motivation, self-sufficiency and willingness to be a project leader
  • “Can do” and “Hands-on” attitude, takes responsibility
  • 100% Fluency in English and Chinese
13

Assistant Manager, Marketing Resume Examples & Samples

  • Develop, plan and formulate strategies for The North Face Ecommerce platform for HK market
  • Implement effective brand building and marketing programs by proactively working on digital advertising / communication, media plan, brand website, digital, social media and other channels
  • Initiate and executive digital customer engagement programs to tie-in with CRM roadmaps
  • Develop, plan and execute mechanics and work with retail team and third parties to support CRM programs, ranging from development, set up and launch program and on-going review to maximize efficiency & effectiveness
  • Manage the CRM system and run BI report for regular analysis and assist in defining the data strategy that supports the overall CRM database marketing requirements and develop a data road map which collects & delivers customer’s data that provides insights/knowledge, help the business to develop better plans based on the learning from customer’s data
  • Allocate, control and review Ecommerce and CRM expenses within the given budget and ensure effective and efficient use
14

Assistant Manager Marketing Resume Examples & Samples

  • Increase corporate client base through consistent solicitation while establishing trust and rapport with clients to generate and boost revenues for the hotel. Services new and existing accounts to ensure repeat business
  • Develops and Initiates all actions necessary and appropriate to achieve established sales department revenue goals and overall business revenue goals for the hotel. Actively and consistently prospects and develops new sources of business for a hotel through telephone, marketing and outside personal sales calls, and successfully converting potential business opportunities to confirmed bookings
  • Creates and implements special programs to achieve greater productivity through
  • Organizes and attends major sales/PR related functions within the hotel
  • Implementation of IHG Way of Sales and Solution Selling
  • Regular Entertainments with key clients
  • Assist the DOS in providing competitive and market activities. Conducts market research & scrutinize current and potential markets/trends, coordinates all activities to maintain and increase revenue through added business volume and increased rate
  • Achieving monthly & annual sales target from defined Area/geography , Industries
  • Manage day to day sales activities and build relationship with team members
  • Personally build clear and open lines of communication with intra departments
  • Build a team with different opinions, skills, experiences, and backgrounds; leverage personal, cultural, and functional differences to optimize team performance
  • Create an environment that trains, develops, coaches and mentor’s self and team members
  • Provide guests with information (example: loyalty programs, area attractions, restaurants, facility information) to enhance guest experience
  • Develop and maintain relationships with key clients and outside contacts in order to produce group and/or convention business, to include room sales, food & beverage sales, and catering/banquet services
  • Schedule conventions and/or business group activities at the hotel and coordinate with other hotel-level departments to facilitate services agreed upon by the sales office and prospective clients
  • Develop awareness and reputation of the hotel and the brand in the local community. Perform other duties as assigned. May also serve as manager on duty
  • Be well versed and knowledgeable of the hotels Fire Evacuation and all Emergency procedures as well as health and safety requirements in the Workplace. Ensure associates are aware of their duty of care as determined by legislation and that they maintain complete familiarity
  • Develop and maintain rapport with key community contacts to ensure a visible presence in the community
  • Undertake additional duties as requested by the Director of Sales
  • Be personally involved in the “Responsible Business”” program
  • Understand and abide by all Government laws relating to the Sales and Marketing department
15

Assistant Manager, Marketing Initiatives Resume Examples & Samples

  • Manage Marketing Initiatives and Changes
  • At least 5 years of relevant experience required
  • Project Management is required
  • Supply Chain and/or Operations experience is required
  • Label and Packaging Development Knowledge
  • Prodika experience and navigation (NPD, GSM)
16

Assistant Manager Marketing Consultation Resume Examples & Samples

  • Campaign management - particularly eDM and Digital
  • Agency management - confident to manage creative and media agencies for campaign delivery
  • Relationship management - able to build relationships quickly and drive results through others
17

Assistant Manager, Marketing, Bobbi Brown Resume Examples & Samples

  • 3-4 years experience in a similar role
  • Ability to collaborate and communicate cross-functionally, with retail partners, internal partners, Nordstrom Key Account team and field
  • Ability to thrive in a fast paced environment where flexibility is a key component
  • Right side/left side of brain thinker, combining creative and business skills
  • Strong attention to detail while simultaneously capable of seeing the whole picture
  • Ability to make strategic, analytical and fact-based recommendations linked to a clear understanding of marketing of a brand at point-of-sale
  • Position requires strong leadership, project management skills, budget management and negotiation skills
  • Self-starter with the ability to work independently
18

Assistant Manager, Marketing Resume Examples & Samples

  • Planning and execution of all Marketing, promotions and event plans with accuracy and in a timely manner to create awareness and branding through various platforms
  • Managing relationships with internal and external stakeholders, including suppliers, clients and partners to ensure effective execution of marketing and promotions plans
  • Monitoring and evaluating effectiveness and efficiency of all marketing campaigns
  • Ensure all marketing initiatives are in alignment with brand guidelines
  • Managing and monitoring the station’s digital assets such as website and social media websites
  • Monitoring and tracking marketing spend to ensure that it remains within budget
19

Assistant Manager Marketing & Digital Resume Examples & Samples

  • Geographical Scope: Singapore, Malaysia, Indonesia, Hong Kong, Thailand and Vietnam
  • Management of digital budget and agencies
  • Growth of “likes” and engagement on Turner social media pages
20

Temporary Assistant Manager, Marketing Resume Examples & Samples

  • Work with different internal teams to implement strategy for specific targeted groups such as Orphan and Fund-to-be-Matured Customers in order to improve customers experience (e.g. clients & agents) and deepen relationship
  • At least 10 years experience in consumer marketing, preferably within the retail financial services industry
  • Knowledge of data mining, database marketing and customer segmentation
  • Independent, mature, pro-active and strong marketing sense
  • University degree or above preferred
21

Assistant Manager, Marketing Resume Examples & Samples

  • Responsible for the development and management of the marketing programs and campaigns
  • Develop and maintain the company's corporate branding and corporate identity program
  • Co-ordinate marketing communications activities such as advertisements, publications and events
  • Plan and manage marketing budget, including detailed updating and monitoring of all expenses
  • Develop and administer marketing database which includes mailing list
  • Managing the brand's electronic marketing efforts including updating of brand's website
  • Liaise with third party vendors and stakeholders in the company
22

Assistant Manager Marketing Smashbox Resume Examples & Samples

  • Minimum 4 years of marketing and operational experience a plus
  • Self-motivated and meticulous with excellent project management skills with outstanding ability to multi-task
  • Creative self-starter who takes a proactive approach to ensure all deliverables is met
  • High degree of enthusiasm, energy and resilience. Entrepreneurial mind set
  • Able to work with a diverse group of individuals and outstanding team player
  • Excellent written / oral communication skills and presentation skills