Manager, Customer Marketing Resume Samples

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BK
B Koss
Bennett
Koss
68382 Nyah Well
Chicago
IL
+1 (555) 129 1936
68382 Nyah Well
Chicago
IL
Phone
p +1 (555) 129 1936
Experience Experience
06/2016 present
San Francisco, CA
Senior Manager, Customer Marketing
San Francisco, CA
Senior Manager, Customer Marketing
06/2016 present
San Francisco, CA
Senior Manager, Customer Marketing
06/2016 present
  • Participating actively in key marketing, sales planning and strategy meetings and drive KUSA cross channel thinking
  • Serving as a liaison between field sales and cross functional headquarter departments
  • Leading, monitoring and driving visibility on all Product Work Requests (PWR)
  • Leading the development and execution of the Kid RTEC commercial plan to achieve Morning Foods business unit objectives and targets
  • Packing / pricing architecture ownership. Proactively track and analyze data to make both national and market level strategic recommendations
  • Provide BIC competitive analysis /LOS
  • Work in close collaboration with HQ/global customer marketing program helping manage content marketing repository, including packaging content for sales distribution
04/2011 02/2016
San Francisco, CA
Associate Manager Customer Marketing
San Francisco, CA
Associate Manager Customer Marketing
04/2011 02/2016
San Francisco, CA
Associate Manager Customer Marketing
04/2011 02/2016
  • Work with outside partners to develop and execute account specific demand generating marketing programs
  • Manage and track all projects to ensure artwork/materials are submitted within retailer/publisher lead times
  • Executes promotional plans by collaborating with Marketing, Visual Merchandising, Retail Space Planning, and Retail Service teams
  • Maintains excellent relationships with key account stakeholders to influence and maximize promotional opportunities
  • Supports preparation of Joint Business Planning meetings with the customer
  • Support the consistent execution of requested Bayer brand messaging, equity statements and taglines
  • Bayer retailer or channel specific self-care programs and platforms
01/2009 02/2011
Chicago, IL
Manager, Customer Marketing
Chicago, IL
Manager, Customer Marketing
01/2009 02/2011
Chicago, IL
Manager, Customer Marketing
01/2009 02/2011
  • Customer Retention: Develop the Citrix journey for our customers and determine what, when and how we will communicate to increase their engagement and utilization of our products - - ultimately building longer, better customer relationships. The person will create the engagement strategy and lead efforts to execute strategically in partnership with product, customer care and key marketing partners - while setting goals, tracking performance and constantly improving outcomes along the way. Reinforce and expand the customer’s perceived value while expanding lifetime value through webinars, content marketing programs, social, events, paid media/social, and web
  • Own the account specific display creation from inception to in-store, to include the creation of the projects in DPM, brief of the project to support team via E-Brief System, development of art from brief to release
  • Serve as the Sales Division’s representative on the new products task force categories assigned and provide input and direction (ideation to commercialization) to the Director of Customer Marketing necessary
  • Participate in customer calls to provide support to the field, provide national perspective and gain insights to use in strategic and tactical planning. Be the external face of the brand
  • Participate in sales account business planning process to develop optimized plan which will drive key objectives and maximize trade participation, acceptance and performance
  • Lead strategic whiteboarding planning sessions with account teams and marketing partners to help develop year-long plans that yield strong surround sound plans to support new item launches and critical promotional in-store events
  • Provide strategic leadership and identify marketing opportunities and action plans to meet business goals and objectives
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Towson University
Bachelor’s Degree in Marketing
Skills Skills
  • Strong attention to detail, organization and time management skills
  • Strong ability to deal with ambiguity and manage challenging projects complete with shifting deadlines and demands
  • Strong written and oral communication skills, as well as presentation skills
  • Ability to communicate effectively (verbal, written and visual)
  • Ability to present to management and executive teams
  • Ability to multitask and work successfully in a matrix organization with competing priorities
  • Excellent oral and written communication skills
  • Strong planning and project management skills
  • 1-2 years working on programs with a digital social component
  • Experience in developing and executing strategic plans
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1

Assistant Manager, Customer Marketing Resume Examples & Samples

  • Help lead and develop account promotional strategy for his or her assigned accounts
  • Own the account specific display creation from inception to in-store, to include the creation of the project in DPM, brief of the project to support team via E-Brief System, development of art from brief to release
  • Own the monthly display reconciliation of both national and account specific display and insure that key stakeholders are informed of the final display numbers to purchase against
  • Manage their account budget in the M1 and reconcile in the monthly Promo Grid meetings, to insure that both Display and in-store programs have acceptable ROIs to proceed
  • Track competitive brands promotions within assigned retailer to understand category activity to make recommendations help build account promo strategy
  • Strong written and oral communication skills, as well as presentation skills
  • Analytical experience; Nielsen/IRI a requirement
  • 3-5 years Sales and/or Marketing experience with a consumer product company and/or major retailer
2

Senior Manager, Customer Marketing Resume Examples & Samples

  • Manage the end to end 4P marketing strategy for TV upsell (Cravetv, premium movies, premium sports, programming), Internet upsell (usage, speed, Tech Expert, hardware) and Home Phone upsell (package, long distance and care plans)
  • Develop and flawlessly execute programs and campaigns that drive increased ARPU
  • Manage Affiliate relationships and marketing program / strategy coordination with partners such as Bell Media, Corus, NHL, NFL, SuperChannel, etc
  • Partner with the channel team to drive upsell on inbound customer touch-points
  • Lead the strategy on outbound programs to drive base sales
  • Analyze the customer base and weekly results to provide recommendations that drive growth and intervene on potential risks
  • Partner with product and marketing teams on new product introductions
  • Management and leadership of 5 direct reports
  • University degree in a business discipline with a minimum of 3 years experience
  • Excellent interpersonal skills, with ability to get things done by influence
  • Proven marketing leader with ability to lead multiple programs and manage numerous campaigns simultaneously
  • Strong people leader with ability to motivate a team to achieve exceptional results
  • Comfortable presenting to large groups including executives
  • Strong analytical skills and ability to interpret data and generate insight and action
  • Demonstrated success in leading large cross functional teams towards one end goal
  • Detail oriented individual with strong time management skills and ability to prioritize responsibilities
  • Able to lead teams and guide them to work effectively toward objectives
  • Advanced Excel and PowerPoint skills
3

Campaign Manager, Customer Marketing Resume Examples & Samples

  • Minimum 5 years marketing experience, post-graduation, in a service industry, preferably financial services
  • Sound direct marketing campaign experience and understanding across multiple channels
  • An understanding of best practice email marketing campaign delivery
  • Experience in using customer data and insights to develop and execute campaigns to drive retention and utilisation from existing customer base
  • Proven project/campaign management skills
  • Strong understanding of customer data and analytics
  • Strong communication both written and oral
  • Business / commercial acumen
  • Planning and budget management
  • Track record of direct marketing execution and results delivery
4

Manager, Customer Marketing Resume Examples & Samples

  • A passion for customers and for designing experiences that turn customers into brand advocates
  • Tertiary level Marketing Qualifications (e.g. Bachelors Degree)
  • At least 10 years' experience in broad-based marketing roles in financial or similar service based industries or customer focused industries
  • 5 years plus strategic marketing and people leadership experience
  • Strong stakeholder management experience as you will be working with leadership teams across NAB Wealth, Business Bank and Personal Bank as well as liaising with the broader NAB Marketing team
  • Past experience working within Australian wealth management and/or knowledge of superannuation, investments and insurance industry preferred
  • Past experience managing multi-channel campaigns and a thorough understanding of data-driven, integrated marketing and customer life-cycle marketing preferred
5

Senior Manager Customer Marketing Resume Examples & Samples

  • Leading Innovation to achieve Quarterly and Annual Net sales Budget, Operating Profits and Market Share growth
  • Developing & leading innovation strategy and project management, in conjunction with the innovation team, to include
  • High School Diploma/GED and experience in Sales or Customer Marketing
  • Ability to manage multiple projects with various deadlines, specific time constraints and conflicting priorities
6

Manager, Customer Marketing Resume Examples & Samples

  • Responsible for developing and managing end to end customer communication strategy, ensuring strong brand presence, creativity, and consistency throughout the customer lifecycle
  • Responsible for developing, managing and reporting results for strategic, go-to-market marketing plans that drive a positive customer experience and open opportunity to introduce new offers/products/services
  • Provide strategic leadership and identify marketing opportunities and action plans to meet business goals and objectives
  • Demonstrate thorough understanding of the industry, business, competitors and brands, and act as an important resource for intelligence and direction. Be seen as a trusted, strategic and confident marketer
  • Must think about consumer engagement and overall customer experience and is an advocate for the consumer
  • Work closely and collaboratively with the cross-functional team to determine product/offer positioning, value proposition, naming, messaging, and creative strategy
  • Work closely with customer experience counterpart to understand customer insight and drive marketing strategy accordingly
  • Identify optimal marketing channel mix to produce measurable and sustainable results that strengthen the brand and drive business results
  • Oversee the creative development process for consumer campaigns. Determine areas to better leverage a campaign across multiple marketing channels and ensure creative and messaging is synergistic in all communications. Provide strategic direction, marketing input and influence the creative outcome
  • Identify test and learn scenarios. Analyze and understand customer needs and refine plans based on learnings
  • Develop and oversee a yearlong strategic media and marketing calendar for campaigns
  • Brainstorm new innovative products, channels and marketing activities that will help engage customers, differentiate the brand/product, and drive business goals
  • Integrate back with residential marketing plans to gain synergies where appropriate
  • Continuously track and monitor offer/campaign/creative/channel mix effectiveness. Deliver relevant reports and present insights to keep larger organization abreast of marketing activities
  • Participate in regular brand strategy discussions
  • Build relationships and strong rapport with various internal groups and executives
  • Ideal candidate will possess drive, initiative, leadership, strategic thinking, problem solving and the ability to cultivate and sustain a high degree of cross-functional collaboration, coordination, and communication
  • Demonstrated B2C strategic marketing success with a track record of helping businesses grow by engaging and retaining customers
  • Significant experience with lifecycle marketing
  • Exceptional conceptual thinking skills, creativity that is supported by a process-oriented analytical skill set
  • Creative and innovative mindset with the capacity to identify and unlock hidden value
  • Self-starter; confident and ability to hit the ground running; minimal direction needed
  • Strong ability to deal with ambiguity and manage challenging projects complete with shifting deadlines and demands
  • Experience tracking and measuring campaign performance and drawing valid conclusions
  • Strong attention to detail, organization and time management skills
  • Ability to communicate effectively (verbal, written and visual)
  • Ability to present to management and executive teams
  • Sets high expectations of self and work; self-motivated and resourceful
  • Multilingual is a plus
  • 8+ years experience in marketing, advertising, account planning, brand management or related field
  • Experience building and implementing successful strategic B2B and B2C marketing plans
7

Senior Manager, Customer Marketing Resume Examples & Samples

  • Ownership of Senior level marketing call points CMO/VP Marketing
  • Lead total beverage marketing strategy in collaboration with overall customer strategy
  • Influence complex customer situations (franchisees)
  • Deliver insights (consumer and industry) and apply to customers business
  • Construct annual marketing calendar
  • Contribute to customer’s long term planning process
  • Conduct customer marketing stewardship reviews
  • Provide customer business and opportunity assessments
  • Provide BIC competitive analysis /LOS
  • Create persuasive selling stories
  • Lead revenue enhancing concept development with customers
  • Leverage internal tools and resources to support customer strategy (e.g. via channel, asset and brand )
  • SME leadership where needed
  • Host key strategic meetings (e.g. KO Lab and associated preparations with presentations, insights, briefing documents, SMEs etc.)
  • Fully leverage national marketing initiatives with customers
  • Identify and leverage customer-specific, and channel marketing opportunities through prioritizing and capitalizing on channel, customer, and shopper insights and linking to brand strategy
  • Advanced Strategic Thinking
  • Planning
  • Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel and customer needs, and turn this knowledge into action and results
  • Previous Customer/Channel Management experience
  • Coca-Cola Channel business knowledge is an asset
  • Demonstrated personal leadership skills and influencing ability
  • Brand merchandising knowledge
  • Demonstrated creative and strategic thinking ability
  • Effective oral and written communications skills
  • 5-10 years’ experience in a consumer packaged goods company, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the foodservice industry
8

Senior Manager, Customer Marketing Resume Examples & Samples

  • Leading the development and execution of the Kid RTEC commercial plan to achieve Morning Foods business unit objectives and targets
  • Driving collaboration, prioritization, and be the liaison between Field Sales, Marketing, Customer Marketing, Category Management, Promotions, and Innovation team as it relates to the Kellogg brand equities
  • Uncovering, identifying, and bringing new shopper centric opportunities to life that will enhance the Morning Foods business unit’s long-term strategic plans
  • Leading, monitoring and driving visibility on all Product Work Requests (PWR)
  • Participating actively in key marketing, sales planning and strategy meetings and drive KUSA cross channel thinking
  • Packing / pricing architecture ownership. Proactively track and analyze data to make both national and market level strategic recommendations
  • Serving as a liaison between field sales and cross functional headquarter departments
  • High School Diploma / GED
  • Demonstrate strong business judgment and decision making skills; ability to identify, prioritize, and articulate high impact initiatives
  • Superb communication skills, including strong oral and presentation skills with the ability to communicate and interact at all levels of the organization
  • Excellent skills in Microsoft Office applications, Business Warehouse, and Nielsen platforms
  • The ability to work across multiple teams and functions, each with unique goals
  • Sales Account experience
9

Senior Manager, Customer Marketing Resume Examples & Samples

  • Own and create the App Cloud customer story program strategy
  • Be a strategic partner to the App Cloud Sales and cross-functional members of the marketing team to understand their customer story requirements, but also act as a consultant
  • Develop customer success content (stories, slides, and case studies) that tell a cohesive, sales-supporting or marketing story
  • Scale the customer story program and process to enable extended members of the team to develop customer success content
  • Build a system and for storing our stories and references so that Sales and cross-functional team members can access and view existing references and stories
  • Create a pipeline of customers who will fulfill various marketing needs (ie. Speaking opportunities at events, case studies, webinars etc.) across segment, industry and use case
  • Collaborate with customer story teams across the organization and plug App Cloud customer stories into other customer story programs, consolidate asks for an optimal customer experience and share best practices
  • 5-7 years of relevant marketing/customer relations experience
  • Ability to create content and tell customer stories across various mediums (speaking, writing etc.)
  • Understanding of Marketing Automation, CRM and the Salesforce product ecosystem
  • Strong interpersonal and relationship building skills
  • Fantastic customer service skills and responsive
  • Proven ability to thrive in a fast-paced, self-starting environment
  • Strong organizational and project management skills to handle multiple, congruently-occurring, quick turn around projects
  • Operationally minded and can build processes that can scale
  • Contagious enthusiasm and likes to have fun!
10

Manager Customer Marketing Resume Examples & Samples

  • Develops and executes insights-driven, retailer or channel specific shopper marketing programs that align to Bayer’s brand strategies to include, but not limited to: Bayer retailer or channel specific self-care programs and platforms; Retailer-specific themed marketing events as part of their annual planning calendar; Platforms supporting new item launches; Retailer-specific promotions, such as, new store grand openings or seasonal events; Other business building in-store or out-of-store programs that will help to deliver against retailer’s expectations as well as the Bayer sales team’s overall business plan
  • Works collectively with Sales Strategy brand and category teams, Self-Care solutions team, Visual merchandising team, Ecommerce/digital team, Shopper/Consumer Insights and appropriate brand marketing associates to build and deliver high quality, shopper marketing solutions to the market
  • Secures program approvals from internal and external stakeholders
  • Cultivates business-building relationships with the retailer marketing and insights key contacts
  • Negotiates with retailers regarding art style guides to support Bayer brand equities; executes consistently against requested Bayer brand messaging, equity statements and taglines
  • Delivers flawless execution of retailer-specific programs, working closely with the customer selling team and the internal Sales Strategy, Marketing and Sales Ops team to meet customer requirements
  • Monitors, tracks, evaluates and communicates the effectiveness of Bayer shopper marketing activities as well as provides updates and manages against key competitors
  • Education: knowledge equivalent to BS/BA degree; plus 8 years of progressive sales experience in the consumer package goods industry, or equivalent combination of education and/or experience; This should include 3 –5 years of experience building strategic business plans that utilize specific resources (i.e., people, time and money) in the accomplishment of consumer sales volume and profit goals
  • Financial acumen: Sound financial management skills in order to assess trade merchandising programs and streamline operational processes; must be able to manage and spend within financial budgets and track results against monetary investment
  • Communication skills: Strong communication skills, able to deliver clear and concise presentations; Strong listening skills to ensure customer needs are accurately captured
  • Interpersonal skills: Results driven, but able to work well within a team environment; Self-starter and motivated to deliver against required deadlines; highly organized with strong attention to detail; customer-focused and must be able to manage and prioritize multiple projects effectively
  • Technical skills: Advanced computer literacy skills required; specifically MS Excel and PowerPoint
  • MBA desirable
  • Direct selling and/or sales strategy experience preferred
11

Assistant Manager, Customer Marketing Resume Examples & Samples

  • Assist in formulating marketing strategies to grow customer base, drive engagement and optimize customer value
  • Plan, develop and implement customer acquisition, engagement, retention programs and sales marketing campaigns
  • Implement CRM tool to develop customized end-to-end campaign management process
  • Work with marketing agency to develop creative, production design, digital and experiential service offering
  • Liaise with stakeholders including but not limited to marketing communication, operation and compliance to develop marketing materials including leaflets
  • Identify, nurture and grow merchant partner relationship
  • Identify right target segment, handle campaign logistic, fulfillment and related enquiries
  • Monitor campaign progress and keep track for response rate and campaign effectiveness
  • University graduate or above in Marketing, Communications, Business Administration or related disciplines
  • Minimum 5 years working experience in financial services, insurance or related industry
  • Solid experience in customer loyalty marketing, sales and channel product marketing; knowledge of digital campaign and SalesForce are preferred
  • Good analytical, interpersonal and communication skills
  • A good team player who is responsible, result oriented, independent, multi-tasking and able to work under pressure
  • Excellent in written and spoken English and Chinese
  • Excellent in MS office applications and Chinese typing is a must
12

Manager, Customer Marketing Resume Examples & Samples

  • Develops and executes insights-driven, retailer or channel specific shopper marketing programs that align to Bayer’s brand strategies to include, but not limited to
  • Bayer retailer or channel specific self-care programs and platforms
  • Platforms supporting new item launches
  • Works collectively with Sales Strategy brand and category teams, Self Care solutions team, Visual merchandising team, Ecommerce/digital team, Shopper/Consumer Insights and appropriate brand marketing associates to build and deliver high quality, shopper marketing solutions to the market
  • Helps to create holistic solutions that intersect Bayer’s and the retailer’s strategies which could incorporate visual merchandising, displays, fixtures, on-line or point of sale components as part of the customer marketing plan
  • Ensures all programs are designed with a test and learn mindset in order to identify the most effective programs and tactics to grow sales and increase market share
  • Delivers flawless execution of retailer-specific programs, working closely with the customer; selling team and the internal Sales Strategy, Marketing and Sales Ops team to meet customer requirements
  • Supports and assists the customer selling team to meet annual sales and profit objectives
  • Develops and attends appropriate customer business planning meetings in support of key Bayer initiatives
  • Education: knowledge equivalent to BS/BA degree (MBA desirable) plus 8 years of progressive sales experience in the consumer package goods industry, or equivalent combination of education and/or experience; This should include 3 –5 years of experience building strategic business plans that utilize specific resources (i.e., people, time and money) in the accomplishment of consumer sales volume and profit goals
  • Industry expertise: Developing knowledge of retailer landscape and understanding the impact of their decisions to the total division’s business and other retailers; experience in the application of marketing research information (IRI, Nielsen and Custom) as related to building a shopper marketing customer business plan and supporting strategies
  • Communication skills: Strong communication skills, able to deliver clear and concise presentations. Strong listening skills to ensure customer needs are accurately captured
  • Negotiation skills: Able to create win/win situations across a network of stakeholders through solid negotiation skills; strong problem solving skills
  • Technical skills: Advanced computer literacy skills required, specifically MS Excel and PowerPoint
  • Must have a Valid Driver’s license and clean driving record; Ability to travel as necessary or required
  • (MBA desirable)
13

Manager Customer Marketing Resume Examples & Samples

  • Minimum 5-7 years marketing experience and/or 2 years post-MBA marketing experience working within online/digital marketplace in packaged goods, toys, entertainment or mass-market retailer; candidates with experience working with online retailers preferred
  • Proven Shopper Marketing and/or project management experience, including developing effective promotional calendars and sales programs
  • Proven selling and negotiation skills
  • Resilient, need to have optimism and passion to continually focus and achieve goals. Persuasive and a solid communicator
  • Goal-oriented and highly strategic
  • Strong analytical mind yet also a creative thinker
  • Team player skills critical to develop and maintain a strong working relationship with marketing partners
  • A willingness and flexibility to travel ~4 times per year to Seattle, WA
  • Emotional Intelligence
  • Speed
  • Accountability
14

Associate Manager Customer Marketing Resume Examples & Samples

  • Supports the multifunctional sales planning process partnering with Sales Management, Retail Space Planning, Marketing and Finance. This includes the development of account strategies, demand generating retail marketing programs, business planning calendars, and profitability analysis
  • Assists in development of promotional plans utilizing shopper insights and industry and market trends with the aim of driving conversion to grow the account’s toy sales
  • Executes promotional plans by collaborating with Marketing, Visual Merchandising, Retail Space Planning, and Retail Service teams
  • Briefs and tracks customized product requests for the account to drive incremental volume via meaningful differentiation
  • Participates in customer business reviews by performing business analysis, translating findings into actionable insights, and developing impactful presentations to deliver fact-based recommendations. Performs deep-dive analysis using account and syndicated data to identify account business opportunities
  • Develops trade marketing activities that positively impact customer sales and profitability
  • Work with outside partners to develop and execute account specific demand generating marketing programs
  • Supports preparation of Joint Business Planning meetings with the customer
  • Completes full analysis of promotional programs throughout their life cycle including development, justification and expected return based on sales and consumer data, sell-in positioning, and post-program evaluation. Reports out findings to internal and external stakeholders
  • Maintains excellent relationships with key account stakeholders to influence and maximize promotional opportunities
  • Bachelor's Degree required in Business, Marketing or related field
  • Excellent analytical skills necessary for profitability analysis and ROI projections matched with proficiency in articulating the impact on listings, retail sales, and profitability
  • Excellent written, verbal and presentation skills necessary to present and communicate critical information and programs to retailers' management, senior management, marketing, sales and outside vendors
  • Understanding of trade promotion strategies with exceptional planning and organizational skills
  • Exceptional level of support, service, and teamwork with retailers, sales, marketing, and outside vendors to meet objectives and ensure smooth project management
  • Strong knowledge of MS Office with particular emphasis in Excel and Power Point
  • Willingness and ability to travel- approx. 10-20% per year
  • Resilient, self-motivator
  • Positive, can-do spirit
  • Passion for the toy industry
15

Associate Manager Customer Marketing Resume Examples & Samples

  • Assist with development and execution of insights-driven, retailer or channel specific shopper marketing programs that align to Bayer’s brand strategies to include, but not limited to
  • Retailer-specific themed marketing events as part of their annual planning calendar
  • Work collaboratively with Sales Strategy brand and category teams, Self-Care solutions team, Visual merchandising team, Ecommerce/digital team, Shopper/Consumer Insights and appropriate brand marketing associates to support the delivery of high quality, shopper marketing solutions to the market
  • Support the execution of holistic solutions that intersect Bayer’s and the retailer’s strategies which could incorporate visual merchandising, displays, fixtures, on-line or point of sale components as part of the customer marketing plan
  • Manage and track all projects to ensure artwork/materials are submitted within retailer/publisher lead times
  • Form a business-building relationship with the retailer marketing and insights key contacts as appropriate
  • Monitor, track, evaluate and communicate retailer execution of shopper programs and reports findings to customer marketing team or key stakeholders, as appropriate
  • Support the consistent execution of requested Bayer brand messaging, equity statements and taglines
  • Support flawless execution of retailer-specific programs, working closely with the customer marketing and selling teams; appropriately collaborates with internal Sales Strategy, Marketing and Sales Ops team to meet customer requirements
  • B.S. or B.A. degree plus 6 years of progressive sales experience in the consumer package goods industry or equivalent combination of education and/or experience
  • 1–3 years of experience building strategic business plans that utilize specific resources (i.e., people, time and money) in the accomplishment of consumer sales volume and profit goals
  • Foundational financial management skills in order to assess shopper marketing and merchandising programs
  • Basic knowledge of retailer landscape and understanding the impact of their decisions to the total division’s business and other retailers
  • Solid communication skills, able to develop clear and concise presentations. Good listening skills to ensure customer needs are accurately captured
  • Basic negotiating skills; developing problem solving mindset
  • Results driven, but able to work well within a team environment. Self-starter and motivated to deliver against requested deadlines; organized, pays attention to detail; customer-focused; shows the ability to manage competing priorities effectively
  • Must have a Valid Driver’s license and clean driving record. Ability to travel as necessary or required
  • M.B.A
  • Experience in the application of marketing research information (IRI, Nielsen and Custom)
  • Customer analytics, direct selling and/or sales strategy experience
16

Manager, Customer Marketing Resume Examples & Samples

  • Customer Onboarding: Leads strategy to help customers achieve initial success by developing personalized, integrated, data-driven experiences across channels (online + offline). Develops strategy and goals by key strategic segments
  • Customer Retention: Develop the Citrix journey for our customers and determine what, when and how we will communicate to increase their engagement and utilization of our products - - ultimately building longer, better customer relationships. The person will create the engagement strategy and lead efforts to execute strategically in partnership with product, customer care and key marketing partners - while setting goals, tracking performance and constantly improving outcomes along the way. Reinforce and expand the customer’s perceived value while expanding lifetime value through webinars, content marketing programs, social, events, paid media/social, and web
  • Customer Growth: Grow the Citrix footprint within our customer base by working with the Growth Marketing Manager to develop marketing programs that create awareness and desire for new products and feature sets. Work directly with the marketing operations, analytics, and sales teams to deliver, contact, and track performance of growth programs
  • Expansion of Customer Marketing Programs: Leverage existing and develop new customer marketing programs for expansion into international markets, Enterprise customers, and vertical-specific markets
  • Leadership, Team Building and Collaboration:Coach and develop a team of two marketing professionals to achieve best-we-can-be results, and have fun doing it. Work closely with colleagues to nurture new and existing customer groups for the long term – owning the outcome and collaborating across time zones and geographies. Inspire and lead creative, content and design teams as well as other internal and external partners to motivate teams go above and beyond. Demonstrated ability and self motivation to excel within an environment of change, start up mentality and a drive for continuous improvement
  • Data Driven: Translates and balances business goals with user needs and operational requirements for effective design/technology solutions. Uses customer insights and data to make recommendations and design decisions
  • Success metrics: Improvements in net churn, customer early active use, daily active use, and growth revenue
17

Associate Manager, Customer Marketing Resume Examples & Samples

  • Assists with development and execution of insights-driven, retailer or channel specific shopper marketing programs that align to Bayer’s brand strategies to include, but not limited to
  • Retailer-specific promotions, such as, new store grand openings or seasonal events
  • Other business building in-store or out-of-store programs that will help to deliver against retailer’s expectations as well as the Bayer sales team’s overall business plan
  • Works collaboratively with Sales Strategy brand and category teams, Self-Care solutions team, Visual merchandising team, Ecommerce/digital team, Shopper/Consumer Insights and appropriate brand marketing associates to support the delivery of high quality, shopper marketing solutions to the market
  • Supports the execution of holistic solutions that intersect Bayer’s and the retailer’s strategies which could incorporate visual merchandising, displays, fixtures, on-line or point of sale components as part of the customer marketing plan
  • Manages and tracks all projects to ensure artwork/materials are submitted within retailer/publisher lead times
  • As appropriate, forms a business-building relationship with the retailer marketing and insights key contacts
  • Monitors, tracks, evaluates and communicates retailer execution of shopper programs and reports findings to customer marketing team or key stakeholders, as appropriate
  • Supports the consistent execution of requested Bayer brand messaging, equity statements and taglines
  • Supports flawless execution of retailer-specific programs, working closely with the customer marketing and selling teams; appropriately collaborates with internal Sales Strategy, Marketing and Sales Ops team to meet customer requirements
  • Assists the customer marketing team in their efforts to support the customer selling team to meet annual sales and profit objectives
  • Attends customer meetings, as appropriate
  • Bachelor’s degree plus 6 years of progressive sales experience in consumer package goods industry or equivalent combination of education and/or experience. MBA is preferred. This should include 1 –3 years of experience building strategic business plans that utilize specific resources (i.e., people, time and money) in the accomplishment of consumer sales volume and profit goals
  • Financial acumen: Foundational financial management skills in order to assess shopper marketing and merchandising programs
  • Industry expertise: Basic knowledge of retailer landscape and understanding the impact of their decisions to the total division’s business and other retailers; limited experience in the application of marketing research information (IRI, Nielsen and Custom) preferred; customer analytics, direct selling and/or sales strategy experience preferred
  • Communication skills: Solid communication skills, able to develop clear and concise presentations. Good listening skills to ensure customer needs are accurately captured
  • Negotiation skills: Basic negotiating skills; developing problem solving mindset
  • Interpersonal skills: Results driven, but able to work well within a team environment. Self-starter and motivated to deliver against requested deadlines; organized, pays attention to detail; customer-focused; shows the ability to manage competing priorities effectively
  • Technical skills: Solid computer literacy skills required, specifically MS Excel and PowerPoint; basic understanding of consumption data and applying insights into action needed
18

Senior Manager, Customer Marketing Resume Examples & Samples

  • Work in close collaboration with HQ/global customer marketing program helping manage content marketing repository, including packaging content for sales distribution
  • Design and execute customer reference pipeline strategy by country/language
  • Collaborate with Sales Team, Customer Success Team, and other stakeholders throughout the company to generate a steady reference pipeline to create strategic customer assets
  • Supply strategic guidance on customer stories to utilize for various activities, such as media outreach, product launches, customer videos and analyst relations
  • Understand customer reference asset placement in the buyer journey
  • Responsible for securing customer references for various activities, such as media opportunities, analyst relations, executive-facing events, sales references for prospective deals, case studies, press releases, and videos
  • Manage customer contact process and frequency to prevent disjointed or too-frequent requests for participation
  • Measure the impact of customer marketing activities on customer growth, retention and financial outcomes, and communicate these impacts within the organization
  • Work with professional services, marketing, support and sales to identify cross-sell and upsell opportunities within the customer base
  • Partner with product marketing to create sales tools for the customer audience
  • Provide data and insights on existing strategic accounts
  • Educate sales on the role of customer marketing within existing customer base
  • Manage programs for sales and directly to customer as needed
  • Longer term vision to design and execute customer ambassador/champion program
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Assistant Manager, Customer Marketing Resume Examples & Samples

  • Assist with execution of insights-driven, retailer or channel specific shopper marketing programs that align to Bayer’s brand strategies to include, but not limited to
  • Bachelor’s Degree plus 4 years of progressive sales and/or marketing experience in the Consumer Package Goods industry or equivalent combination of education and/or experience
  • Basic financial management skills in order to assess shopper marketing and merchandising programs
  • Good communication skills, able to develop clear and concise presentations
  • Good listening skills to ensure customer needs are accurately captured
  • Basic negotiating skills
  • Developing problem solving mindset
  • Motivated self-started
  • Able to work well within a team environment
  • Organized, pays attention to detail, customer-focused
  • Shows the ability to manage competing priorities effectively
  • Solid computer literacy skills required, specifically MS Excel and PowerPoint; basic understanding of consumption data and applying insights into action needed
  • MBA preferred with 2 years of relevant experience
  • Learning knowledge of retailer landscape; limited experience in the application of marketing research information (IRI, Nielsen and Custom); customer, category and/or sales strategy analytical experience
20

Manager, Customer Marketing Resume Examples & Samples

  • 5-15% travel to present at key customer meetings
  • College Degree and a minimum of 5-8 years for relevant business experience
  • Major Account Business Manager, National Account Business Manager, CATS Manager, or experienced Brand Manager
  • Exceptional computer skills
  • Microsoft Office (Excel, PowerPoint, Word)
  • SCJ Data Tools (PlanIt TCM, Nielsen)
  • Ability to quickly learn new technologies and tools
  • Exceptional organizational and planning skills with the ability to multi-task and prioritize
  • Experience with Target, Walmart or Kroger highly preferred
  • Prior experience developing sales kits/tools (including pos materials) for both base business, promotional and account-specific products
  • Prior experience in an analytical role
  • Point of Sale marketing experience