Manager, Email Marketing Resume Samples

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AC
A Crooks
Armando
Crooks
795 Braun Ferry
Chicago
IL
795 Braun Ferry
Chicago
IL
Experience Experience
10/2016 – present
Detroit, MI
Senior Manager, Email Marketing
Detroit, MI
Senior Manager, Email Marketing
10/2016 – present
Detroit, MI
Senior Manager, Email Marketing
10/2016 – present
  • Manage the sr. associate of email marketing, providing guidance, support, and professional development
  • Be engaged with industry trends, events, announcements, and emerging technologies to constantly improve Harry’s email marketing presence and performance
  • Develop a clear and concise road map for email campaigns, and how key improvements will translate to increased revenue
  • Work with cross functional team to develop and advance email tools
  • Pull and analyze reports measuring the performance of email campaigns and advising on improvements to subsequent campaigns and/or email products
  • Establish email performance benchmarks and summarize key metrics on a weekly and monthly basis
  • Assess and project manage new email requests and provide recommendations as well as determining priority
05/2011 – 06/2016
Dallas, TX
Associate Manager, Email Marketing
Dallas, TX
Associate Manager, Email Marketing
05/2011 – 06/2016
Dallas, TX
Associate Manager, Email Marketing
05/2011 – 06/2016
  • Manage subscriber database, including creating and updating lists, working with database partners, and segmenting data for targeted e-mail campaigns
  • Establish email marketing initiatives business units, including campaign objectives, messaging and potential concepts
  • Assist in the development of campaign and targeting strategies including dynamic content personalization, behavioral targeting and re-engagement campaigns
  • Continually develop, measure and optimize campaigns using A/B and multivariate testing
  • Knowledge of html/web page building and coding
  • Execute ongoing testing regimen (subject lines, layout, format, frequency, etc.) to continuously improve email performance focused on user engagement
  • Oversee day-to-day execution of email campaigns from creative setup and html coding to testing and deployment via email service provider
02/2007 – 12/2010
Dallas, TX
Manager, Email Marketing
Dallas, TX
Manager, Email Marketing
02/2007 – 12/2010
Dallas, TX
Manager, Email Marketing
02/2007 – 12/2010
  • Manage the relationship with our email service provider and prioritization of work
  • Perform additional functions that may be assigned at the discretion of management
  • Partner with CRM team to create and refine business rules to establish strategies for reaching our customers
  • Analyze current email marketing campaigns and make recommendations for improvement
  • Develop annual sales and cost budget. Manage monthly sales and cost forecasts, tracking back to budget; oversee monthly invoice and accrual processing
  • Manage team of email marketing associates, who oversee the daily email campaign management
  • Understand email consumer behavior and provide recommendations to improve strategy
Education Education
Bachelor’s Degree in Business
Bachelor’s Degree in Business
Belmont University
Bachelor’s Degree in Business
Skills Skills
  • Strong analytical and project management skills
  • Detail oriented with focus on delivering results
  • Self-starter, takes initiative, with the ability to juggle multiple priorities
  • Ability to partner with multiple cross functional teams
  • Proficiency in Excel and Powerpoint
  • Highly analytical and able to derive meaning from data through A/B testing and email optimization. Translate that data into actionable and profitable marketing plans
  • Excellent understanding of email marketing concepts, metrics and best practices
  • Proficient in HTML
  • Knowledge of Salesforce Sales Cloud technology
  • Excellent written and verbal communication, along with some copywriting experience
Create a Resume
1

Senior Manager, Email Marketing Resume Examples & Samples

  • Team Leadership – Lead the email campaign team and work side-by-side to ensure email campaigns are flawlessly executed. Manage tech, marketing and reporting projects with appropriate teams. Serve as a liaison to field offices that use centralized tools to execute emails, ensuring standardized process flow and policies for local and national marketing teams are being adhered to
  • Segmentation / Targeting – Oversee database targeting tactics for email campaigns. Build tools for local marketers that promote best practices, tried-and-tested contact strategies, and optimize engagement and conversion
  • Product Development – Contribute to the building and syndicating of email marketing tools and capabilities to end users in a distributed local marketing structure. Work closely with the Director of Product and dev team to roll out new tools, features, and email campaign related tasks
  • Entrepreneurship – Be a self-starter and work in a fast-paced environment with autonomy and at times, limited direction, on tight timelines
  • Analytics and Measurement – hands-on reporting of key email metrics and conversions of fans in the database. Utilize Email Service Provider data and on-site analytics to build, report and analyze key trends in email performance
  • Customer Data – oversee customer data collection process through sales and ecommerce site and maximize growth of the database
  • Prioritize and schedule requests from several divisions and work with external partners to deliver special email programs
  • Conduct A/B and multivariate testing of programs that increase engagement and conversion
  • Pull and analyze reports measuring the performance of email campaigns and advising on improvements to subsequent campaigns and/or email products
  • Develop templates and iterate on creative to drive optimal performance
  • Oversee User Acceptance Testing of new email marketing communications
  • Research, scope and build efficiencies in day-to-day process flow and tools, monitor and report on deliverability, compliance and trends at campaign/ISP level
  • Maintain internal policies including marketing permissions, customer contact frequency and anti-spam compliance
  • Stay abreast of opportunities and technologies to grow and optimize Email Marketing
2

Associate Manager, Email Marketing Resume Examples & Samples

  • Build and constantly improve Company email marketing strategies
  • Plan email campaigns as a component of Company marketing campaigns as well as email-only campaigns as necessary from time to time
  • Oversee day-to-day execution of email campaigns from creative setup and html coding to testing and deployment via email service provider
  • Manage marketing calendars, traffic creative assets and own the complete approval process
  • Support partner divisions within Company to facilitate email deployment on their behalf
  • Analyze and report on email campaign results and KPIs, highlighting successes, trends and opportunities
  • Serve as project manager for key email enhancements, including but not limited to the roll out of ongoing campaigns such Welcome and Birthday mailings as well as trigger mailings such as abandon cart and browse emails, win back campaigns, and more
  • Manage subscriber database, including creating and updating lists, working with database partners, and segmenting data for targeted e-mail campaigns
  • Understand and monitor the competitive landscape for customer email activities and strategies, providing insight and recommendations to drive the Company business forward as a leader-in-class
  • Drive email list growth strategies and execution across multiple channels, serving as email acquisition authority across the organization
  • Implement quality assurance processes to ensure accurate and on-time campaign delivery of emails
  • Ensure that the Brand experience integrated into all email campaigns in a way that is consistent with overall Company Brand objectives
  • Maintain formal process to update and share findings with marketing and other stakeholders regarding success of the Company’s email campaigns
  • Develop and grow customer Mobile Marketing program from strategy development and campaign integration to list growth strategies and execution
  • Ability to interface with departmental members as well as cross-functional partners within the organization and vendor partners
  • Knowledge of key email fundamentals: can spam compliance, deliverability, spam complaint rate, etc
  • Exposure to databases and query tools like Microsoft Access a plus
  • General understanding of html and email assets
  • Knowledge of HTML as well as a strong understanding of HTML5, DHTML, Javascript, and JQUERY a plus
  • Prefer experience with a web analytics tool (Omniture preferred)
  • Ability to work with multiple cross functional partners including IT, Creative Services, CRM, Ecommerce and Merchants
3

Manager, Email Marketing Resume Examples & Samples

  • Create multi-touch, targeted customer lifecycle email marketing programs
  • Evolve the Conde Nast email program to implore data-driven marketing practices to increase engagement and to meet and exceed email signup and revenue goals
  • Coordinate between consumer marketing and creative to develop email content and creative that is in line with brand attributes
  • Provide weekly/monthly reporting and actionable next steps that will grow and optimize email campaigns and engagement
  • Manage the activities and functions of the Email Analyst
  • 4+ years of experience in online marketing role, experience in email marketing required
4

Manager, Email Marketing Resume Examples & Samples

  • Email campaign creative production & optimization
  • Email campaign production management
  • Draft and/or review email copy for marketing campaigns
  • Govern content and production of Emails ensuring adherence to brand, privacy and security policies, and production and deployment processes
  • Regularly review and revise, and determine new Email production processes to drive program efficiency
  • Manage implementation of email trigger projects/look for opportunities for data/online behavior triggered communication to existing clients
  • Support development of enterprise Email marketing program as required
  • Reporting and analysis/evaluation of email campaign results
  • Monitor and minimize unsubscribe/bounce/compliant rates and ensure spam regulation compliance (e.g. CAN-SPAM, PIPIEDA, etc.)
  • Be a subject matter expert on email marketing best practices including creative, performance CASL and CAN SPAM compliance
  • 3+ years of Email marketing experience, preferably with an emphasis in marketing and data analytics
  • Proven project management skills with the ability to manage multiple tasks simultaneously and work in a fast paced environment
  • Experience working/implementing with email delivery platforms and launching promotional campaigns
  • Experience with Subject line, Email creative and Landing page and other creative testing
  • Exceptional attention to detail, and ability to prioritize while under pressure
  • Knowledge of most mainstream email clients and message formats
  • Proficient in Microsoft applications (Word, Excel, Outlook, PowerPoint and Word)
  • Excellent knowledge of email campaign performance metrics
  • Strong communication and presentation skills (written and verbal)
  • Knowledge of email privacy laws, CASL and CAN SPAM
  • Proficiency in HTML & JavaScript is an asset
5

Assistant Manager, Email Marketing Resume Examples & Samples

  • Manage deployment, review, approval process for stakeholders and vendors throughout the email deployment process
  • Validate that all emails render the correct image, click through properly and are from the correct brand
  • Coordinate feedback between marketing teams and email service provider
  • Continuously monitor campaign performance and provide metrics and feedback to business owners
  • Train marketing managers on email process and reporting
  • Manage/maintain the email marketing calendar
  • Compile, analyze and distribute email metrics to stakeholders/business owners, and provide recommendations based on them
  • Assist in the development of campaign and targeting strategies and practices particularly (but not limited to): dynamic content personalization, behavioral targeting, attitudinal segmentation, life cycle and behavioral targeting and win-back campaigns
  • Collaborate with external agencies to ensure email campaigns and projects are implemented and executed successfully
  • Support additional strategic projects to help enhance the email marketing program
  • Minimum 1 year experience working within the digital space, email in particular a plus
  • Ability to multitask while demonstrating a strong level of attention to detail
  • Demonstrated ability to drive projects through to completion
  • Strong technical and problem solving skills; proficient at understanding and using online tools
  • Customer service aptitude in a corporate environment
  • Ability to work well in a fast paced environment with multiple personalities
  • Strong analytical skills and to manipulate data
  • Proficiency in Microsoft suite (Word, Excel, PowerPoint, Outlook) required
  • HTML knowledge a plus
  • Email Coding experience a plus
  • Ability to investigate, analyze, and solve problems thoroughly
  • Internet and social media savvy
  • Strong sense of urgency, works well under pressure. Flexibility a must
6

Manager, Email Marketing Resume Examples & Samples

  • Own the eMail calendar, reporting, testing strategy and operational details, ensuring accuracy in all aspects of the job
  • Partner with peers on other WSI brands to share best practices in order to accelerate innovation. Coordinate cross-brand reporting and collaborate on key initiatives
  • Develop and manage the eMail address acquisition plan to continually build our file of quality names. Manage sweepstakes and other programs, working cross-functionally
  • Develop annual sales and cost budget. Manage monthly sales and cost forecasts, tracking back to budget; oversee monthly invoice and accrual processing
  • Analyze competitive marketplace and stay abreast of eMail industry trends
  • Write effective creative briefs that include campaign objectives and strategic messaging
  • Manage and develop one direct report
  • Passionate about direct marketing; deep understanding of online consumer behavior
  • Experience with an eMail analytics system preferred
7

Manager, Email Marketing Resume Examples & Samples

  • Manage email marketing campaigns using existing platforms and vendors
  • Assist in the design of a new platform and help evaluate potential new partners and vendors
  • Implement new vendors and platform for email marketing
  • Plan, oversee and execute several promotional campaigns per week
  • Identify and target consumer segments to optimize KPIs
  • Responsible for understanding analytics for all email campaigns
  • Responsible for maintaining email performance and overall channel health
  • Develop email personas to both existing and potential customers & build mailing strategy
  • Oversee the testing, and sending process for all campaigns; serve as final quality assurance check before email is sent
  • Work with internal marketing teams to plan email themes and segmentation strategies
  • Work with our technology teams to understand in store transactional implementation & provide guidance
  • Build, manage and maintain an email calendar to maintain free-flowing communication
  • Work with the marketing team to understand big picture marketing planning
  • Communicate with other areas of the business regarding email creative and promotions
  • Build new trigger programs to support customer lifecycle management including upsells, win-back, retention, and lead nurturing
  • Help oversee QA and A/B testing for email creative, subject lines, data/time, list segments, etc
  • Understand email consumer behavior and provide recommendations to improve strategy
  • Understand sales, transactional, behavioral & retention emails, their differences and best practices for each
  • Understand & help implement mobile/responsive email
  • Perform additional functions that may be assigned at the discretion of management
  • Other duties as required in support of the Digital Experience team
  • Maintain expenses to budget
  • Lead, motivate, and retain a team of high performing employees that is capable of delivering results
  • Post-Secondary education in Digital Marketing, Communication, Business or a related field
  • 5 to 7 years of previous experience in a similar digital marketing role with emphasis on digital media management, email marketing SEM and affiliate programs
  • 2-5 years supervisory or management experience
  • Knowledge and experience of ecommerce platforms and/or CMS systems
  • Experience in using a email deployment tool such as Exact Target or other
  • Strong understanding of SEO best practices and how they pertain to content
  • Solid knowledge of website analytics tools such as Google Analytics or other
  • Passionate about luxury retailing and / or fashion
8

Manager, Email Marketing Resume Examples & Samples

  • 3-5 years digital marketing experience, with 2 years of email marketing experience preferred
  • Flexibility to adapt to constantly evolving business requirements and goals
  • Passion for Entertainment and digital trends
  • Ability to interface easily with all levels of management and cross-functional teams
  • Ability to multi-task changing priorities
9

Manager, Email Marketing Resume Examples & Samples

  • Manage the email process workflow including
  • Develop and oversee the email calendar with E-commerce and Merchandising (across our Inline and Outlet businesses)
  • Ensuring timely completion of creative briefs
  • Collaborate with the Marketing and Brand Design teams on content
  • Working with our ESP to test email assets across desktop, mobile and tablet
  • Partner with the Merchandising team, Brand Design team and our email service provider to plan and launch daily emails, driving to online and offline channels
  • Work closely with the Analytics team to analyze findings, identify trends and recommend a course of action for future CRM initiatives
  • Participate in the cross-flow of results and best practices with the broader Marketing and E-commerce teams in a timely and actionable format
  • Collaborate with the Analytics team to improve email segmentation and personalization strategy through testing, results, and analysis
  • Partner with the Marketing and E-commerce teams to identify and execute customer database acquisition programs across our online and offline businesses
  • Manage and enhance our Trigger Email program by refreshing creative, subject lines, and testing as well as adding additional programs to the cadence
10

Assistant Manager, Email Marketing Resume Examples & Samples

  • Monitor campaign performance and provide metrics and feedback to business owners
  • Assist in the operations of mobile SMS campaigns and social media projects
  • Minimum 2-3 years experience working within the digital space, email in particular a plus
11

Senior Manager, Email Marketing Resume Examples & Samples

  • Leverage email marketing tools to develop transactional, promotional, and informational content strategies that maximize customer retention, lead nurturing, and up-sell programs
  • Oversee QA and end-to-end testing for email templates
  • Drive and optimize key traffic and revenue metrics including CTR, open rates, incremental revenue lift, engagement and retention
  • Contribute to comprehensive testing & reporting matrix that accurately assesses delivery and performance of each email campaign on a daily, weekly and monthly basis
  • Ensure compliance with CAN-SPAM regulations
12

Associate Manager Email Marketing, Consumer Resume Examples & Samples

  • Own Makena and field events email campaigns and other digoal
  • Set up in Marketo from deployment to reporting
  • End-to-end (post creative) ownership of Makena/preterm birth education, field invitation programs and other similar programs
  • Understand segmentation, personalization and best practices in campaign set up
  • Understanding of FDA regulations is a plus
  • Own QA for email campaigns - verifying copy, layout, links, and dynamic content as well as assessing and addressing any spam risks
  • Monitor deliverability metrics, and tools used to monitor performance. Propose improvement, share results
  • Troubleshoot technical issues related to email campaign and deliverability, consult with IT or vendor technical support to implement solutions
  • Share email test learning and best practices across the department
  • Hands on knowledge of excel (intermediate level), power point, and other similar tools
  • Maintain Digital Marketing Calendar
  • Manage reporting of Digital Marketing Email Program
  • Edit/Update of HTML, CSS of emails
  • Establish, improve and maintain processes around email operations
  • Strong project management skills, ability to manage timelines for multiple projects
  • An interest in new technology and exploring creative ways of meeting business needs through technological solutions
  • Must be self-motivated with an ability to take initiative in a challenging, fast-paced environment
  • Proactive thinker with strong ability for trouble shooting and problem solving
  • Highly organized, detail oriented and able to meet deadlines
  • Flexible and open to change and new information; adapts behavior and work methods accordingly
  • Team player, able to work with cross-functional teams
  • Understanding of A/B test measurement basics
  • Knowledge of HTML/CSS a plus
13

Senior Manager, Email Marketing Resume Examples & Samples

  • Demonstrates, promotes, and supports compliance with company policies, procedures, and standards of ethics and integrity
  • Develops, communicates, and implements processes and practices to meet business needs
  • Helps build relationships with digital communication partners (e.g., search engines, websites) and manages these relationships
  • Leads and participates in teams
  • Oversees digital communication projects through all phases (i.e., launch through maintenance)
  • Supports applicable research and development efforts
  • Supports digital communication effectiveness
  • Tracks digital communication program performance
14

Senior Manager, Email Marketing Operations Resume Examples & Samples

  • Oversee operational processes related to campaign execution of all email marketing programs
  • Manage the relationship with our email vendors and identify opportunities to streamline the email marketing process
  • Provide support and guidance to Marketing Managers across the organization to ensure timely, accurate deployment of campaigns
  • Provide recommendations for campaign improvements and enhancements
  • Partner closely with the email marketing and product teams to influence the development of new capabilities and enhancements
  • 5 years of marketing experience, email marketing preferred
  • Customer focused – previous experience in email marketing preferred
  • Strong analytical and problem-solving skills, attention to detail is critical
  • Experience in campaign management and deploying new processes
  • Energetic and self-driven personality with a persistent desire to learn and grow professionally
15

Manager Email Marketing Resume Examples & Samples

  • Campaign Execution
  • Develop and execute all email campaigns
  • Create, refresh, and design email templates in HTML to be compatible on different email clients, web browsers,and mobile
  • Execute ongoing testing regimen to continuously improve email performance focused on user engagement
  • Own and drive analytics for the email marketing program
  • Develop weekly, monthly, and ad hoc reporting on email performance
  • Work collaboratively with Marketing, Design, and Content teams to create creative assets
  • Operational Management and Improvement
  • Set-up, QA and approve all email campaigns to ensure creative content, links, and copy are all correct
  • Develop and streamline targeted digital campaign processes
  • Assist with analytics and reporting and key metrics
  • Bring forth ideas/concepts for enhancements to the email platform and/or processes
  • Proactively develop and maintain strong relationships with multiple key stakeholder groups across the Bank, including, but not limited to, the Marketing area, Customer Interaction Management, Product, Compliance, Information Technology and Security, external vendors
  • Best Practice Centre
  • Research industry best practices in end to end email management strategy execution
  • Provide leadership and guidance to Email Marketing team
  • Become a thought leader on email with respect to the digital marketing ecosystem
  • Create and maintain a network of strategy professionals to share learning and best practices
  • 3+ years of experience with email campaign management and execution and multi-channel targeted campaigns; demonstrated ability to integrate email with mobile
  • Experience with building and running automation programs with Responsys and/or other ESPs
  • Experience with email marketing, lead nurturing, and web analytics, test and learn strategies
  • Strong knowledge of HTML/CSS and SQL
  • Comfortable managing campaigns from brainstorming to development to execution
  • Strong team player and relationship management skills with outstanding collaborative skills
  • Experienced in the fine art of coordinating others’ output
16

Senior Manager, Email Marketing Operations Resume Examples & Samples

  • Provide thought leadership and drive long-term channel operations strategy
  • Oversee campaign execution of all US customer email marketing programs
  • Minimum 5-7 years of email marketing or marketing operations experience required (ESP agency experience preferred)
  • Strong strategic mindset and customer focus
  • Experience in campaign or vendor management and deploying new processes
  • Excellent analytical and problem-solving skills, attention to detail is critical
17

Manager, Email Marketing Resume Examples & Samples

  • Oversee the global email marketing program for Tory Burch and Tory Sport (branding & promotional campaigns as well as triggered/automation program)
  • Drive revenue, subscriber growth and innovation in the email channel
  • Identify seasonal email messaging strategy and manage and plan email calendar in partnership with cross-functional teams (Creative, Buying, Site)
  • Partner closely with CRM to define audiences and build segmentation and engagement plans around key customer segments
  • Partner with CRM team to create and refine business rules to establish strategies for reaching our customers
  • Establish a testing roadmap and refine strategies based on results
  • Oversee the development of creative briefs and clearly communicate all seasonal email needs and strategies to the Creative Team
  • Attend Creative Review meetings to ensure final emails are approved by key stakeholders and delivered on time
  • Manage the relationship with our email service provider and prioritization of work
  • Oversee all quality assurance reviews and delivery testing to ensure the accuracy of email deployments, as well as campaign post-deployment to validate completion
  • Troubleshoot technical issues and consult with IT to implement solutions
  • Oversee global email reporting at both the campaign level and customer level and share out results to key stakeholders
  • Manage team of email marketing associates, who oversee the daily email campaign management
  • Manage the email marketing budget which entails forecasting monthly revenue goals & costs as well as management of approval and submission of invoices
  • Own POV on email acquisition goals and customer lifetime value, help grow our email database and maintain high engagement rates with the current subscribers
  • 5+ years relevant professional experience in email marketing
  • 3+ years experience and knowledge of the ExactTarget/Salesforce platform (or a similar email platform)
  • Experience with creating compelling messages for different customer segments
  • Experience creating business-imapcting segments and developing ongoing plans to manage each segment
  • Experience building and managing a team
  • Strong project management skills managing deadlines, calendars, creative and data needs
  • Strong organizational and time-management skills; ability to react to shifting priorities
18

Manager Email Marketing Resume Examples & Samples

  • Manage the planning, development and execution of email marketing programs, including broadly circulated brand messages, targeted campaigns based on customer segmentation and triggered campaigns based on cross-channel customer behavior
  • Own the email calendar, reporting, testing strategy and operational details, ensuring accuracy in all aspects of the job
  • Analyze and communicate results including key performance metrics on a weekly, monthly and quarterly basis. Apply learnings to future campaigns to improve results
  • Identify and implement new tests and tactics, continually seeking to innovate to drive improved results
  • Develop and manage the email address acquisition plan to continually build our file of quality names. Manage sweepstakes and other programs, working cross-functionally
  • Analyze competitive marketplace and stay abreast of email industry trends
  • Minimum of 5+ years experience in email marketing, retail marketing strongly preferred
  • Analytical, proactive, problem-solver with insatiable curiosity
  • Self-motivated and detail-oriented, with excellent people and time-management skills
  • Experience with an email analytics system preferred
  • LI-AB
19

Senior Manager, Email Marketing Resume Examples & Samples

  • Oversee, manage and optimize various B2B email campaigns across the prospect and customer lifecycle including acquisition, lead nurturing, special offers & direct response, customer welcome/onboarding, loyalty, retention, and win-back
  • Optimize response/conversion rates through a continuous test and learn program (offers, messaging, UX/design) and segmentation strategy (behavioral and firmographic)
  • Increase the portfolio of email nurture streams that drive acquisition, adoption, retention and loyalty across multiple business segments
  • Effectively leverage the marketing automation platform to drive efficiency and increase performance
  • Support complex B2B sales processes with a deep understanding of how to generate, score, and manage leads
  • Ensure the health of the email marketing database through net new contact growth strategy that involves both paid and organic sources while maintaining data integrity
  • Ensure optimal inbox deliverability of email campaigns through close monitoring across ISP's and an understanding of industry best practices
  • Integrate with both online and offline channels to drive growth in revenue generating campaigns
  • Develop a clear and concise road map for email campaigns, and how key improvements will translate to increased revenue
  • Manage vendor relationship and allocate resource hours based on current priorities/objectives and satisfy internal stakeholders
  • Assess and project manage new email requests and provide recommendations as well as determining priority
  • Provide weekly and monthly status and reporting that details how current KPI's are tracking to performance goals
20

Senior Manager, Email Marketing Resume Examples & Samples

  • 2 years experience in merchandising or product management
  • 2 years experience in retail marketing
  • 2 years experience working with databases and reporting tools, including customer analytics
  • 2 years experience working with email service providers
  • 2 years of supervisory experience
  • 3 years experience in email marketing
  • Master's degree in Business Administration or related field
  • At least 5 years of experience managing a complex email or digital marketing program, preferably for an e-Commerce organization
21

Senior Manager Email Marketing Resume Examples & Samples

  • Using modern marketing best practices to guide email design and copy writing
  • Guide decision making within the cross functional teams as to the best email approach to success
  • Conceptualizing new email layout/content on an ongoing basis to test within promotions and nurture flows to achieve optimum results
  • Relentlessly looking for content opportunities already in play across comms, blog, social, branded journalism, media partnerships, that can be leveraged within email executions
  • Developing emails that can be used as outreach from BDR teams following calls/conversations
  • >3 years experience developing and managing email executions
  • An understanding of email nurturing and how they fit into an omni-channel nurturing strategy
  • A PPT wizard who can mock up emails to kickstart design/copy writing within a pre-architected framework
  • An ability to quickly learn and pivot as role evolves
  • A history of working within high pressure situations and delivering to timelines at all costs
22

Senior Manager, Email Marketing Resume Examples & Samples

  • Develop email strategy and roadmap for all email communications including promotional campaigns, lifecycle emails, billing receipts, and win-back emails
  • Manage the sr. associate of email marketing, providing guidance, support, and professional development
  • Oversee all aspects of email execution including development, deployment, scheduling, segmentation, production, A/B testing, and optimization
  • Manage the relationship with our ESP, and maintain reporting on platform usage vs contracted levels; ensure that our send score and deliverability is strong
  • Be engaged with industry trends, events, announcements, and emerging technologies to constantly improve Harry’s email marketing presence and performance
  • Collaborate with creative and product teams on design, copy and email messaging to support cross functional initiatives
  • Pull recurring and ad hoc campaign marketing reports and regularly analyze performance on KPIs including: delivery, open-rates, click-rates, conversion-rates, retention rates, and LTV impact
  • Utilize quality assurance best practices to improve our email deployments and ESP health
  • Establish email performance benchmarks and summarize key metrics on a weekly and monthly basis
  • 5+ years hands-on experience managing email programs through an enterprise level ESP
  • BS/BA degree in Marketing, Communications, Economics, Business, or related field
  • Exceptional project management skills; experience working cross functionally with Creative and Product teams
  • Proven track record of success in implementing email programs to drive customer retention and acquisition
  • Great people manager and mentor
  • Strong writing skills, strategic thinker, creative eye, and outstanding attention to detail
  • Extensive knowledge of email service provider platforms and tools
  • Working knowledge of HTML and CSS --- SQL a plus
  • Extremely organized, dependable and self-motivated with the ability to excel in a hands-on, fast paced environment
  • Able to work independently and have the ability to deal with a wide range of personalities
  • An eagerness to learn about new business models and tackle strategic issues
  • A great attitude and sense of humor
23

Associate Manager, Email Marketing Resume Examples & Samples

  • Develop, execute and manage strategic and tactical elements of the email marketing campaign
  • Establish email marketing initiatives business units, including campaign objectives, messaging and potential concepts
  • Create and develop targeted and trigger-based email campaigns, delivering tailored marketing messages to segments of the email list
  • Provide basic design and code modifications throughout campaign
  • Explore additional ways to serve the customer by developing new campaign types (including social)
  • Best practices documentation and posting to Intranet
  • Implement and optimize Social Media campaigns using Facebook Ad platform
  • Continually develop, measure and optimize campaigns using A/B and multivariate testing
  • Provide support to business units who rely on email marketing for their segment of the business; communicate strategy and results while working with departments to understand and optimize
  • Prepare daily, monthly, fiscal and ad-hoc email summary reports measuring key performance metrics
  • Responsible for contributing content to the email best practices sessions
24

Associate Manager, Email Marketing Resume Examples & Samples

  • Drive revenue and innovation in the email channel
  • Perform competitive analysis, industry research and the assessment of best practices
  • Develop testing strategies including A/B test, template designs and calls-to- action and refine strategies based on results
  • Maintain the email project roadmap and ensure timely delivery of projects
  • Track and analyze email performance metrics, and make recommendations to improve effectiveness of campaigns and the overall email channel
  • Assist in the development of campaign and targeting strategies including dynamic content personalization, behavioral targeting and re-engagement campaigns
  • Manage/maintain the email deployment calendar
  • 5+ years email marketing experience with track record of success in building, deploying and optimizing email campaigns
  • Knowledge of major Email Service Providers, Database and other marketing software providers
  • Extensive knowledge and experience with email best practices, A/B testing, delivery, customer segmentation and performance
  • HTML/CSS proficient
  • Demonstrated ability to drive projects from conception through to completion
  • Strong technical and problem solving skills
  • Comfortable with working under pressure in a fast-paced, constantly evolving environment
25

Associate Manager, Email Marketing Resume Examples & Samples

  • Oversee and execute creative briefs for new and existing campaigns
  • Execute ongoing testing regimen (subject lines, layout, format, frequency, etc.) to continuously improve email performance focused on user engagement
  • Ensure the design of email templates in HTML to be compatible on different email clients, web browsers, and mobile
  • Partner with creative and product marketing to message Rent the Runway’s brand identity and meet company performance objectives
  • Assist and/or lead in the development of weekly, monthly, and ad hoc reporting on email performance
  • Bachelor's Degree plus 1-2 years in ecommerce marketing with hands on experience building campaign and transactional emails
  • Experience building audience targeting and suppression lists
  • Knowledge of html/web page building and coding
  • Proficiency with Sailthru highly preferred
  • Knowledge of online analytics/business intelligence tools a plus: Tableau, SQL, etc
  • Ability to work in a competitive, fast-paced and challenging environment
26

Assoc Manager Email Marketing Resume Examples & Samples

  • Determine key email marketing strategies and customer segments by working closely with Digital Manager
  • Develop and manage email calendar and work with cross functional teams to ensure alignment with brand and promotions and other marketing channels
  • Work closely with cross functional teams to ensure email QA, creative accuracy, correct customer email segments and accurate and timely email delivery
  • Ensure email vendors have accurate information and complete the email schedules as planned
  • Evaluate current and past performance, review alternatives, glean insights and optimization recommendations through analysis and reporting to Manager
  • 5-7 years of experience driving email marketing programs and working with ESPs
  • Preferred experience with Adobe Campaign
  • Advanced understanding of data flow and queries
  • Strong analytical skills and knowledge of analytics tools (ie. CoreMetrics and Google Analytics)
  • Ability to multitask with strong organizational skills
27

Manager, Email Marketing Resume Examples & Samples

  • Grow our email list via value-driven methods, both organically and through list purchases
  • Segment lists based on behaviors such as past email engagement and website interactions (content downloads, site page visits, etc.) and implement remarketing strategies
  • Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers
  • Work to minimize list decay and unsubscribes while increasing the productivity of our email sends
  • Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email
  • Analyze current email marketing campaigns and make recommendations for improvement
  • Manage trigger email campaigns and journeys throughout the customer lifecycle to maximize sales
  • Track and report on email campaigns in order to guide improvements
  • Report to the Director of Digital Marketing on sales revenues generated through email marketing campaigns
  • Ensure all email campaigns comply with current email best practices in the industry
  • Work closely with the CRM team to develop a clear CRM strategy
  • Manage all email-related activities, to include but not limited to, newsletters, onboarding emails, automated drip campaigns, triggered messages, and customer journeys
  • Develop plans for how to positively impact customer activation, engagement, retention, and loyalty
  • Write subject lines and pre-headers, preview text, body copy, CTAs and more
  • Experience in building and customizing email templates with HTML is a must
  • 7+ years’ experience in email marketing
  • Proficient in HTML
  • Past experience with email marketing, lead nurturing, marketing automation, and web analytics a must
  • Proven track record of delivering timely, relevant, and personalized messages that engage customers and drive sales
  • Excellent understanding of email marketing concepts, metrics and best practices
  • Proficient in Salesforce Marketing Cloud Technologies – Exact Target email marketing, including Journey Builder and Content Builder is a must along with familiarity with modern marketing automation platforms
  • Knowledge of Salesforce Sales Cloud technology
  • Highly analytical and able to derive meaning from data through A/B testing and email optimization. Translate that data into actionable and profitable marketing plans
  • Excellent written and verbal communication, along with some copywriting experience
28

Senior Manager, Email Marketing Resume Examples & Samples

  • Lead development and optimization of Sephora’s email marketing program
  • Oversee planning of email calendar with holistic view to client touchpoints
  • Socialize channel strategy, priorities, and goals to ensure cross-functional alignment and effective performance management
  • Lead development and implementation of channel testing roadmap
  • Plan channel forecast to meet revenue and engagement goals
  • Interpret campaign, channel and client data to inform planning and personalization strategies; socialize actionable hindsights for channel
  • Expand personalization through use of segmentation and predictive modeling
  • Partner with cross-functional teams across Digital, Creative, Loyalty, Events, Analytics and Operations to ensure campaigns are client-focused and support Sephora’s brand priorities
  • Drive process efficiencies through continuous improvement of workflow, tools and development of talent; identify enablers for scaling content and 1-1 personalization
  • Lead and develop team of ~3 employees
  • BA with a degree in marketing or related field; MBA preferred
  • 5+ years of relevant experience, including experience in email marketing
  • Ability to prioritize and manage multiple projects simultaneously
  • Ability to work cross-functionally and prioritize requirements from various stakeholders
  • Proven strategic thinking, analytical, data interpretation, and problem-solving skills
  • Demonstrated oral and written communication skills
29

Manager, Email Marketing Resume Examples & Samples

  • Bachelor’s Degree in Marketing or Finance
  • 3-4 years of experience in merchandising/ecommerce strategy and email marketing. Experience with travel industry preferred
  • Excellent communication and presentation skills with a thorough understanding of how to communicate effectively in a digital environment
  • Experience working in a corporate environment that requires planning and collaboration amongst cross-functional business units
  • Experience managing email campaigns
  • Experience with email marketing metrics
  • Thorough understanding of how digital channels drive traffic and how to optimize customer paths by channel when they visit a website
  • Ability to multi-task and thrive in a fast-paced environment
  • Ability to work independently and make logical business decisions quickly in relation to website content management
  • Advanced proficiency in the MS Office Suite, Visio, and PowerPoint