Manager, Trade Marketing Resume Samples

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ZF
Z Ferry
Zita
Ferry
5286 Eloise Lakes
Dallas
TX
5286 Eloise Lakes
Dallas
TX
Experience Experience
03/2016 – present
Houston, TX
Senior Manager, Trade Marketing
Houston, TX
Senior Manager, Trade Marketing
03/2016 – present
Houston, TX
Senior Manager, Trade Marketing
03/2016 – present
  • Develop, present and execute all aspects of account specific marketing plans that uphold brand standards support sales objectives and drive sell-in/sell-through of products for designated account base. Tactics may include: partner advertising, digital/social activations, consumer promotions, ecommerce, sales associate contests, in-store merchandising concepts, and event marketing
  • Act as primary liaison with sales team and retailer teams (buyers, visual, advertising contacts etc.) for designated account base – focused on key account, online and influencer dealers. Foster communication with regard to all planning and execution of initiatives. (align on specific accounts)
  • Responsible for the creation, selling and execution of account specific, integrated, account strategies and marketing plans that support brand and account specific business objectives. Drive Teva sales
  • Develops and executes priorities set by Segment Leadership in service to the corporate strategy
  • Develop an effective trade relations program, which includes database management, sales kits, sales incentive programs, sales training and other trade engagement activities
  • Develop and manage On & Off-premise Trade Marketing strategy for Golden Road beer brands. Manage timeline, track and measure rate of sales, and in store programs provide routine performance update to Golden Road Leadership
  • Work with partners to develop Disney’s digital/social media strategy and increase reach and engagement
04/2010 – 02/2016
Boston, MA
Manager, Trade Marketing
Boston, MA
Manager, Trade Marketing
04/2010 – 02/2016
Boston, MA
Manager, Trade Marketing
04/2010 – 02/2016
  • Write decks for use in pitching new and existing clients
  • Coordinate with international teams for all global ad sales opportunities and the communication of such opportunities to all ad sales teams
  • Ensure all client offerings are on message with brand and programming objectives while maximizing revenue for the VIMN portfolio of brands
  • Identify and mine current and future opportunities from all departments
  • Build relationships across departments to establish efficient workflow to brainstorm integrated packages for clients
  • Manage assigned integration projects; position will focus on both the pitching of integrated marketing ideas as well as the execution of programs (on a rotating basis)
  • Manage the creation of sales support materials including but not limited to presentation decks, one-sheets, sizzle reels, client wrap up reports, etc
06/2004 – 01/2010
Phoenix, AZ
Manager Trade Marketing
Phoenix, AZ
Manager Trade Marketing
06/2004 – 01/2010
Phoenix, AZ
Manager Trade Marketing
06/2004 – 01/2010
  • Study and understand the shoppers’ buying behavior at Point of Sales (POS): valid for Rx, OTx & OTC
  • Combine your knowledge of the retailers’ and shoppers’ behavior and convert these into Trade Marketing Programs that deliver a solid ROI for Abbott
  • Ensure alignment between Marketing and TKAM plans and pro-actively proposing actions to seize opportunities identified
  • Manage the Trade segmentation and targeting with Sales Teams
  • Understand the different product category strengths at POS: products and services, their contribution to retailers’ strategy, and convert these into growth opportunities for Abbott brands
  • Formalize the Trade Marketing actions in a Trade Marketing Plan (TMP)
  • Prepare for and attend key sales meetings
Education Education
Bachelor’s Degree in Business
Bachelor’s Degree in Business
California State University, Fullerton
Bachelor’s Degree in Business
Skills Skills
  • Manager with advanced marketing and sales knowledge/experience across sport and fashion/lifestyle
  • Excellent presentation skills
  • An ability to think outside the box and bring true innovation to the trade marketing environment
  • IT Skills: Outlook, Excel and Word: Basic; PowerPoint: advanced
  • Experience in managing, briefing and assessing creative and production agencies
  • Experience in trade, retail marketing
  • Leadership experience
  • Solution oriented personality who understands to balance brand equity/ building a brand and commercial relevance/interest of channels
  • Budgeting and financial management skills
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1

Manager, Trade Marketing Resume Examples & Samples

  • Write decks for use in pitching new and existing clients
  • Coordinate with international teams for all global ad sales opportunities and the communication of such opportunities to all ad sales teams
  • Ensure all client offerings are on message with brand and programming objectives while maximizing revenue for the VIMN portfolio of brands
  • Identify and mine current and future opportunities from all departments
  • Build relationships across departments to establish efficient workflow to brainstorm integrated packages for clients
  • Manage the creation of sales support materials including but not limited to presentation decks, one-sheets, sizzle reels, client wrap up reports, etc
  • Provide updates of assigned brand integration projects for status reports and ensure all deliverables and deadlines are met on projects
  • Establish information sharing processes and teach sales people tools to support their sales efforts
  • Oversee the development of templates ,original presentations (keynote, video, power point) and other branding materials (Premiums) that clearly reflect the VIMN brands
  • Management of project budgets, invoice processing, Vendor COA coordination
  • Strong written and verbal communication skills with the ability to effectively present ideas
  • Understanding of Ilustrator and Photoshop
  • Agency background a plus with the ability to manage multiple projects in a fast-paced, high volume environment
  • Production/production management background
  • Experience in creating and presenting complete business plans
2

Temporary Manager, Trade Marketing Resume Examples & Samples

  • Managing a variety of tactics, tasks and timelines
  • Negotiating contracts with facilities, suppliers and vendors
  • On-site booth management (before, during and after the trade show)
  • Making sure the audio/visual equipment is up and running
  • The booth is ready to go each day and clean throughout the day
  • Food/beverages are ordered and delivered
  • Experience with online marketing and emerging media
  • Minimum 3-4 years of experience in account management/advertising, event marketing or trade shows
  • Extreme attention to detail
  • Superior organizational skills and time management
  • Be able to work independently
  • Stay on top of and meet deadlines
  • A keen aesthetic and discerning design/communication sensibility
3

Manager, Trade Marketing Resume Examples & Samples

  • Provide input to the development of the overall local go-to-market plan according to channel/account needs
  • Align with the local Sales Organisation in regards to account specific marketing plans and their execution
  • Develop and steer implementation of integrated marketing packages for account specific needs through brand marketing activities (in alignment with local marketing tools, offers and guardrails as well across channels)
  • Present account marketing plans to all key players internally and externally
  • Manage the development of additional account specific sell-in tools (Account Marketing Toolbox) when needed
  • Monitor marketing investments and coordinates sales working budget for the sales channels and ensure healthy ROI ratio
  • Key contact person for Retail / eCom activation to ensure alignment and best usage of resources
  • Support allocation process and efficiency tracking of exclusive range offers
  • Coordinate Marketing tasks of space management initiatives (SiS, VM, trade activations)
  • Interface between adidas and Marketing department of Key Accounts
  • Solution oriented personality who understands to balance brand equity/ building a brand and commercial relevance/interest of channels
  • Experience in managing, briefing and assessing creative and production agencies
  • Budgeting and financial management skills
  • Experience in trade, retail marketing
  • Leadership experience
4

Manager, Trade Marketing Resume Examples & Samples

  • Track and analyze the business. Manage sales admin, ensuring accurate tracking of title promotion set-up and discount promotions. Create and compile all aspects of weekly. Recon meeting (accurate information, presentation, documentation)
  • Execute retail strategy for each new release title by account. Communicate and manage tactical details of title-specific retail strategies with internal/external and cross-functional teams (Sales Field, Sales Planning, Creative Services, Promotions, Operations, Sales Administration, Interactive Marketing, Legal and Brand Marketing). Manage goal setting, leads, returns, and set promotional calendar to best optimize operating contribution on a by title basis
  • Manage day-to-day communication with field sales; liaises with multiple groups to keep trade marketing schedules. Create and/or distribute all critical sales materials within the timelines listed on the deadlines document. Respond to Sales requests for information and creative in a timely manner
  • Implement trade and co-operative marketing programs that increase revenues, improve placement and enhance advertising
  • Prepare reports for field sales’ use in monthly pitches, key account planning and reviews. Provide ad hoc reporting to support business unit
5

Manager, Trade Marketing Resume Examples & Samples

  • Provide key leadership and analytical support to create effective retail marketing programs and key action plans for film, TV, and family/animation releases. Develop, coordinate and ensure execution of business unit strategy for titles. Manage the information transfer both internally and externally
  • Execute title-specific retailer plans by communicating and managing tactical details with internal cross-functional teams (Field Sales, Sales Planning, Creative Services, Promotions, Interactive Marketing, Legal and Brand Marketing) and with external customers
  • Manage day-to-day communication with Field Sales. Create and/or manage distribution of titles’ marketing/sales support materials. Evaluate viability of Field Sales requests for information and for creative assets and execute against requests in a timely manner
  • Implement trade and co-operative marketing programs to secure optimal title merchandising placement and enhanced advertising and to drive incremental revenue
  • Prepare presentations and/or analyses for sales team’s use in monthly pitches, key account planning/ review meetings. Provide ad hoc reporting to support film and TV business units
6

Manager, Trade Marketing Resume Examples & Samples

  • Minimum 5 years professional experience required in retail or consumer marketing, or new media/online or technology marketing
  • Ideal candidate has existing experience at or working with digital entertainment accounts
  • Experienced in developing/refining work flow processes and excels at managing multiple simultaneous projects
  • Proven use of facts to provide insight
  • Ability to communicate effectively and tactfully, both oral and written
  • Ability to masterfully create and develop proposals and presentations
  • High proficiency with Excel, PowerPoint
  • Experience developing and implementing multiple product lines and SKU’s
  • Ability to work cross functionally
  • Ability to think strategically and has a strong understanding of the marketing and selling process
  • Strong organizational skills required to effectively manage multiple simultaneous projects
  • Ability to proactively identify and pursue opportunities for business process improvement
  • Ability to interact diplomatically with clients at various levels within our accounts
  • Demonstrates integrity and reliability with clients and vendors to reinforce long-term relationships
  • Ability to prepare ongoing activity and status reports regarding title release activities
  • Must have the ability to communicate effectively and tactfully with accounts, managers, vendors, talent and other levels of personnel
  • Must have the ability to work under pressure
7

Senior Manager Trade Marketing Resume Examples & Samples

  • Lead the development of the Trade Marketing strategy to achieve defined business objectives
  • Manage and direct the Retail Marketing strategic roll-out plans per door by focusing on a more promotional calendar approach
  • Lead efforts to leverage the visual representation at the point of sale in our own retail and franchisee
  • Develop, plan and control all display items and POS Materials issuance and replenishment
  • Plan and direct all POS/window related for store opening (franchisee and own retail)
  • Develop and deliver integrated, multi-channel consumer marketing campaigns
  • Maximize return on investment on trade promotions & visibility agreement with different trade channels
  • Develop and coordinate exclusive account marketing plans with retail merchandising team
  • Manage and monitor trade marketing budget and identify possible cost reduction
  • Lead and improve the development of processes to increase efficiency, link all Marketing activities and achieve set objectives
  • Staff most suitable persons in direct report positions in alignment with HR
  • Set personal objectives, targets, guidelines and assess all direct reports
  • Steer SCORE-form & online-process for all direct reports with administrative responsibility
  • Develop the functional and social skills of direct reports on and off the job
  • Manage all reports as an integrated team by setting team objectives, targets and guidelines to ensure smooth cooperation of all direct reports along all interfaces
  • Identify and prepare talents in Trade marketing team for career progression within the adidas organization
  • Manager with advanced marketing and sales knowledge/experience across sport and fashion/lifestyle
  • Proven track record in trade marketing, brand marketing
  • IT skills: Outlook, Excel and Word: Basic; PowerPoint: advanced
  • University degree in Business with Marketing focus as an advantage and/or a minimum of 3-5 years successful track record in Marketing and/or Trade Marketing
  • Experience in consumer and/or sporting goods industries is preferred
  • Fluent in English,
  • Fluent in Arabic and/or French an advantage
8

Manager, Trade Marketing Resume Examples & Samples

  • Develop and implement quarterly merchandising and new product launch plans to meet or exceed quarterly and product launch volume targets for internal and partner titles for physical and digital distribution channels
  • Work with Regional Directors/Managers to develop compelling account promotional programs across all physical and digital distribution channels
  • Work with the Trade Marketing team to insure that the trade plans and budgets are in line with financial guidelines and that the necessary partner approvals are obtained for all assets and programming on a timely basis
  • Participates in sales meetings, events, seminars, and conventions. Coordinates account and industry participation
  • Collaborates with Merchandising, Category Management, and other internal WHE resources as needed to achieve divisional goals
  • Manages promotional funding, utilizing appropriate documents to deploy, track, and deliver desired results within budget
  • Penetrates accounts by meeting with key functional and managerial decision makers to develop rapport and understanding of their business processes and authority
  • Manages day-to-day communication with partners, including weekly call agendas and recaps, weekly distribution of forecasts and plans, and updates of any policy changes. Addresses any concerns the partner may have with the solicitation process
  • Works with external agencies or other marketing teams as needed to develop POS, account specific promotion and sales materials
  • Spends time in retail stores and in digital storefronts benchmarking performance, opportunities, and competitive conditions. Reviews category reports and information
9

Manager, Trade Marketing Resume Examples & Samples

  • Track and analyze the business across the 26-week new release window. Execute title-specific physical and digital retailer plans by communicating and managing tactical details with internal cross-functional teams (Field Sales, Sales Planning, Creative Services, Promotions, Interactive Marketing, Legal and Brand Marketing) and with external customers
  • Execute retail strategy for each new release title by account. Manage day-to-day communication with Field Sales. Create and/or manage distribution of title-level forecasts, marketing and sales support materials. Evaluate viability of Field Sales requests for information, financial feasiblity and execute against requests in a timely manner. Manage goal setting, leads, returns, and set promotional calendar to best optimize operating contribution on a by title basis
  • Facilitate and lead weekly Business Unit and account calls and Recon meeting with executive management
  • Plan, negotiate and implement trade and co-operative marketing programs to secure optimal title merchandising placement, enhanced advertising, drive incremental revenue and maximize ROI
  • Assist in the preparation of presentations and/or create analyses for sales teams’ use in monthly pitches, key account planning/ review meetings. Provide ad hoc reporting to support film business unit
10

Manager Trade Marketing, Foot Inc Resume Examples & Samples

  • In collaboration with the CTC / Foot Inc. account activation teams, create seasonal account plans, tool requirements, timelines and complete seasonal deliverable list for each Foot Locker Inc. banner
  • Represent and advocate for the Foot Locker Inc. accounts, within brand teams; specifically, brief and collaborate with Category Comms Teams for all Foot Inc. needs and tools
  • Own the budgets for Foot Inc. projects within the brand team and drive the strong balance of creative disruptiveness along with disciplined spending efficiencies
  • Own timelines and communication with in regards to Foot Inc. plans and tool building; be a proactive, problem solver and communicator to mitigate delays, think creatively to solve issues, and hold stakeholders accountable to dates and deliverables
  • Manage marketing activation projects across disciplines (retail, branded space, digital, media, grassroots, and events), acting as the primary project manager from brief through execution, in conjunction with Trade Marketing Retail Concepts, CTC Account Activation and Business Units
  • Brief necessary global or local function and/or drive creation of any additional retail or digital marketing needs that aren’t supported via category communication plans
  • Ensure the Global/Market Brand Calendar is followed throughout, priority campaigns and stories are prioritized, and Channel marketing budgets are allocated accordingly
  • Provide regular feedback and best practice sharing with appropriate Global Counterparts
  • Report internally on timeliness of deliverables and the performance of all wholesale trade marketing initiatives
  • Progressive experience in brand marketing and/or sales (preferably in wholesale and in the sporting goods industry)
  • Proven ability to effectively navigate a large and complex organization
  • Leading and managing a diverse team (incl. remote management)
  • Strong organizational skills and proven project management experience
  • Advanced user of MS Office suite of products
  • Minimum of 5 years experience in consumer products, creative agency, and/or project management
11

Manager, Trade Marketing Resume Examples & Samples

  • Manage execution of all retail programs with major retailers such as ADSA, Tesco, TRU, Smyth’s , Primark, Amazon in key European territories. ( UK, France, Germany, Italy and Spain)
  • Attend ongoing retail meetings with VP and Director of Retail to develop and maintain ongoing relationships with retailers
  • Manage the overall development and execution of programs including but not limited to; point of sale, circulars, media, ( TV, print, digital and social), promotions
  • Manage execution budgets
  • Coordinate with Universal brand and marketing team in US to ensure creative is consistent and on brand
  • Work with Director of Retail to develop franchise pitches including possible agency and creative development
  • As time allows, support Director of Retail in specified markets with overall account management
  • Maintain catalogue of competitive studio programs at retail
  • Be knowledgeable and up to date on retail and marketing activity and trends in Europe
  • 5+ years of retail, marketing, promotions, agency or account management experience
  • Knowledge of retail business including retail marketing tactics, promotional partners, home entertainment, and consumer products
  • Strong organizational skills and attention to detail working in a fast paced environment
  • Must have excellent communication and interpersonal skills
  • Ability to collaborate and communicate effectively and consistently with supervisor, USP&L colleagues, agents and cross divisional stake holders
  • Ability to speak more than one European language a big plus
12

Manager Trade Marketing & Promotions Resume Examples & Samples

  • Basics promotions acumen expert; coordinate with Marketing, CMG, Brand Champion to develop promotion strategies and monitor trade spending, etc. for Hanes and C9
  • Develop/manage/evaluate all promotional activities including establishing promotion strategy for each product category, drive consistency across categories, P&L evaluation, analyze market data and create effective and cost efficient displays
  • Provide trade promotion support to CMG and Marketing by ensuring pertinent information is communicated (i.e. promotional costs, relevant product strategies) to develop and manage budgets for men’s, women’s and kids underwear. Monitor account plans, track and report performance, respond to price exception requests and document meets competition activities
  • Manage the creation, evaluation and implementation of all off-shelf displays for Hanes, C9 and International kid’s socks and underwear. Works within the trade promotions team and with procurement to manage display vendors from development to delivery
  • Work with CMG, Customer Operations and Distribution Centers to establish display structure, planograms, and provide relevant SAP set up information
  • Management of Kid’s componentry budget, including management of corrugate inventory, timely procurement of materials as needed by the DCs and approving invoices
  • Kid’s Basics Promotions representative in weekly TRAK, PEM, and Project Management meetings
  • Minimum 5 years of marketing or sales experience
  • Ability to multi-task, work in a fast paced matrix organization
  • Knowledge of computer software systems; i.e. Excel, PowerPoint
13

Junior Manager Trade Marketing Resume Examples & Samples

  • Supports the creative and production process with agencies to provide guidelines, assets, and materials for Regional adaptation production and implementation in wholesale accounts
  • Participates in alignment with all relevant Channel Marketing Heads including Media, PR, Retail, Digital, Entertainment and PUMAVision, as well as Category Marketing Heads to guarantee Brand alignment and category representation
  • Communicates with Regional Trade Marketing teams to ensure that Campaign support packages meet the brief and needs of the local markets and specific local stores
  • Supports integration with Global Marketing team functions to provide 360 Trade solutions while observing seasonal and long-term Brand, Category and Commercial objectives
  • Develops monthly reports on the progress of all Trade Marketing projects for Senior Management
  • Degree in Marketing, or other related field
  • Experience in Trade marketing is a must
  • Knowledge of the trade environment and trends in the business
  • Awareness of competitors� trade marketing activities
  • Ability to present information and communicate effectively with a variety of teams and individuals around the world
  • General awareness and knowledge of the sportswear and lifestyle product category
  • High initiative, high energy, confidence, passion for the job, decisive eye for detail
  • Creative thinker and innovator with exceptional design/typography/layout skills a plus
  • Willingness to learn and take creative and art direction
  • Ability to excel in a fast paced environment without compromising quality
14

Manager, Trade Marketing Resume Examples & Samples

  • Coordinate drafting, seasonal and other opportunistic promotional programs to maximize sales, close revenue gaps and maintain profit margins to achieve annual financial goals
  • Continually assess TPR strategy based upon post-mortem analysis –depth/frequency/duration; VOD availability & price gaps; windowing; etc
  • Work cross functionally to optimize permanent pricing strategy via price tests (EST/VOD price gaps; optimal number of tiers)
  • Develop and maintain master promotional calendar to track activity across all clients to prevent conflicts and drive revenue
  • Prioritize and facilitate digital retail expansion (new partners; expanded assortment)
  • Monitor competitive activity to refine strategy and grow market share
15

Manager, Trade Marketing Resume Examples & Samples

  • Manage physical product lifecycle (re-works; cutouts; reactivations; exclusives; product configurations; inventory builds; SMI; liquidation; destruction; etc.) Recommend permanent reprice cadence based upon retail performance & placement
  • Coordinate drafting, seasonal and other opportunistic promotional programs to maximize distribution, close revenue gaps and maintain profit margins to achieve annual financial goals
  • Oversee account-specific retail program development and implementation across retailers. Oversee retail planogram submissions at top accounts with retail marketing (i.e. Walmart, Amazon, Target, Best Buy)
  • Review post-mortems to refine and inform future promotional programs
  • Monitor competitive activity to refine strategy and preserve market share
16

Junior Manager Trade Marketing Resume Examples & Samples

  • Implement, in the Wholesale Channel, the Activation plan, executing the activities defined together with Brand and CTC functions and aligning with WE omni-channel calendar at Cluster level
  • Support the creation of appropriate channel activation sell-in tools at Sales Launch period
  • Support perfect execution at POS (including the coordination of space planning, POS ordering, VM planning…)
  • Ensure that the communications are consistent with the tonality and quality of adidas brand and in line with brand guidelines
  • Support briefing of agencies to execute the campaigns at POS
17

Assistant Manager, Trade Marketing Resume Examples & Samples

  • Ability to collaborate and communicate cross-functionally, with retail partners, internal partners, Macy’s Key Account team and field
  • Ability to maximize resources (people, budget), operate efficiently and follow-through
  • Excellent written & verbal communication , comfortable presenting to all levels of management and working within a matrix organization
18

Senior Manager, Trade Marketing Resume Examples & Samples

  • Develop and manage On & Off-premise Trade Marketing strategy for Golden Road beer brands. Manage timeline, track and measure rate of sales, and in store programs provide routine performance update to Golden Road Leadership
  • Work closely with the Sales Director, Off Premise Chain Manager & ABI Trade Marketing to produce retail programming that will drive incremental volume and increased ROS opportunities throughout the market
  • Track and Measure retail programming to determine lift and ROI on programing
  • Lead the strategy to determine the ideation, selection, coordination, planning communications and execution of Golden Road experiential events Nationally with ABI High End Team, Wholesalers, GRB brewers/marketing support, GRB field sales team, and third party vendors
  • Manage GRB special event, sports and venue sponsorship. This includes the strategy for which assets to target, determine ROI of sponsorship activity, and adhering to the sponsorship budget account
  • Work with internal customers and external employees to find innovative Trade Marketing Point of connection resources that can be used by the GRB field sakes team & Wholesalers to help lift ROS
  • Oversee the start to finish process of Trimester planning, including communication with GRB field sales team and Wholesalers throughout the process. Hit key minimums to ensure POCM is produced on a Trimester basis
  • Prepare and deliver annual Trade Marketing plans to both internal & external customers during Annual Business Planning & Home Market COM
  • 5+ years of Beer Industry experience
  • 3+ years of Management experience
  • Strong analytical skills with ability to present data to internal & external customers. Strong understanding of forecasting, process and business consulting
  • Understanding of direct store delivery three tier system and strong knowledge of retail environment
  • Adept at relationship building to manage special event concessionaries & large scale venues with a strong sense for negotiation
  • Ability to make business-critical decisions driven by both data and knowledge of business needs and legal requirements
19

Manager Trade Marketing Resume Examples & Samples

  • Have a solid understanding of the Pharmacy landscape: different stakeholders, their market share, their needs and expectations
  • Develop a deep understanding of the retailers’ purchasing criteria
  • Study and understand the shoppers’ buying behavior at Point of Sales (POS): valid for Rx, OTx & OTC
  • Combine your knowledge of the retailers’ and shoppers’ behavior and convert these into Trade Marketing Programs that deliver a solid ROI for Abbott
  • Play an active part with Brand Marketing Teams, understanding accurately the brands’ priorities, bringing to marketing teams documented field insights, pro-actively proposing initiatives to translate at Trade level the brands’ strategy
  • Play an active part with Trade Key Account Managers (TKAM) and Retail Sales Managers (RSM), understanding their objectives and priorities
  • Ensure alignment between Marketing and TKAM plans and pro-actively proposing actions to seize opportunities identified
  • Manage the Trade segmentation and targeting with Sales Teams
  • Understand the different product category strengths at POS: products and services, their contribution to retailers’ strategy, and convert these into growth opportunities for Abbott brands
  • Define and develop Trade Marketing strategies and tactics (such as merchandising initiatives, visibility tools, trainings, patient support programs..) to stimulate Abbott’s brands availability – visibility and recommendation
  • Bridge Abbott’s brands’ strategy and customers’ needs, customizing these actions by customer segment and TKA when relevant
  • Build a Loyalty Program for strategic partner pharmacies as required
  • Formalize the Trade Marketing actions in a Trade Marketing Plan (TMP)
  • Prepare for and attend key sales meetings
  • Establish effective working relationships across customers and functions to drive execution of strategies and tactics
  • Visit Trade Key Accounts with TKAM to engage them on Trade Marketing partnerships
  • Ensure the TMP execution and facilitate interactions with all in-field functions and marketing teams
  • Monitor Trade Marketing execution at store level and measure ROI for all Trade Marketing Programs
20

Manager Trade Marketing Resume Examples & Samples

  • Degree in Business/Commerce/Marketing, MBA Preferred
  • Experience in Trade Marketing and Account Promotions
  • Digital/Omni-Channel experience is an asset
  • Excellent interpersonal & communication skills (strong presentation and “Story Telling” skills)
  • Experience with research and syndicated data
  • Experience with budget ownership and ROI measurement skills
  • Strong Project Management skills along with Agency Management experience
  • Strong analytical and negotiation skills
  • 7-10 years of experience
  • Key personal attributes - creative, positive, self-motivator, passion for the toy industry
21

Manager, Trade Marketing Resume Examples & Samples

  • Responsible for communicating and executing all National Promotion programs to the field as well as providing feedback from field on competitive activity, desired programs, requested changes for future programs and effectiveness of programs to Brand Marketing
  • Responsible for formulating local On-premise and Off-premise initiatives and communicating strategies for the implementation of these programs in an effective, timely, and cost-controlled manner to meet the local needs in their Region(s)
  • Leverages Strategic insights / Shopper analytics to drive retailer specific programs focused on complimentary attributes between a retailers shopper and a brands consumer target, demonstrating the ability to convert insight in to win-win promotions with the retailer
  • Serves as the Region Sales/Market Expert to Brand Marketing and conversely serve as the Market Liaison between Brand Marketing and Region Sales Team
  • Responsible for managing the local promotional budgets to effectively control costs while executing programs with the most impact to the business. Play an integral part in all planning and execution of fiscal budgets for the division, providing regular reporting to the Director Trade Marketing and Region General Manager on budget status
  • Participate in distributor planning meetings to ensure alignment between sales objectives and marketing strategy, and provide feedback to Brand Marketing to ensure appropriate initiatives and tools are being provided to the field
  • Participate in day-to-day management of all projects and communicate with stakeholders as appropriate
  • Conduct cost/benefit analysis prior to and following local market programs as appropriate
  • Requires Bachelor’s Degree and must possess minimum of five years management or progressive experience in the alcoholic beverage industry or equivalent, as well as in-depth field marketing and business knowledge
  • Working knowledge of computer and software applications as job will require interaction with stakeholders regarding information
  • Strong budget knowledge
  • Demonstrate a high level of follow through and ability to meet multiple deadlines
22

Senior Manager, Trade Marketing Resume Examples & Samples

  • 5-7 years of experience working with a leading CPG company (Trade Marketing, Brand Activation, Sales or related position)
  • Experience in leading cross-functional teams in a matrixed environment while developing the capabilities of early career professionals
  • Ability to think creatively, generate options, build consensus, and execute
  • Comfort dealing with ambiguity and a fast-paced entrepreneurial environment
  • Experience leading organizations through change and embracing new ways of working while delivering outstanding business results. Experience in merger situations desirable
  • Aptitude for both strategic thinking and detail-oriented operational management
  • A willingness to work as a “player/coach”—personally executing as well as leading others
23

Senior Manager, Trade Marketing Resume Examples & Samples

  • Develop, drive and plan regional trade marketing campaigns across SEA in order to strengthen client relations and maximize media values on our partners’ platforms, including on-air, online, mobile, social and on-ground experiences
  • Spearhead and negotiate Disney’s participation at trade events, and lead the execution of these events to deliver exceptional experience for our partners
  • Initiate subscriber acquisition and retention promotions to increase the distribution of Disney’s channel brands
  • Pro-actively identify synergy opportunities with other Disney business units and offer them strategically to partners to add value to our marketing proposition
  • Develop sales collaterals, premiums, POS materials and other marketing support materials
  • Ensure the communication and application of brands through client platforms are well-executed and on-point
  • Devise analytic and monitor performance for each campaign
  • A university degree/diploma holder
  • Ideally with 8-12 years of marketing experience, preferably in a related industry
  • Excellent communication & English language copy writing skills are essential
  • A strong understanding of digital and social media marketing
  • Experienced with leading and managing events
  • A self-starter who is organized, resourceful and able to take initiative
  • Proficient in Keynote, PowerPoint, Excel and Word
  • Strong attention to detail and ability to manage different brands concurrently
  • Capable of examining issues from a broad perspective, considering impact beyond immediate scope
  • Capable of effectively persuading others to supports ideas and plans
  • Inspires Creativity and Innovation
  • Champions Change
24

Senior Manager, Trade Marketing Resume Examples & Samples

  • MBA preferred, Bachelor’s degree minimum with marketing focus
  • Must have at least 6 years marketing experience, preferably in footwear, apparel or related consumer goods industry
  • Must have retail marketing experience in related industry
  • Must have negotiation experience with budgets exceeding $1M
  • Proven, successful track record in effective marketing and team management
  • Must have excellent presentation, communication, interpersonal, and organizational skills
  • Must be proficient in Microsoft Office – Outlook, Word, Excel, PowerPoint
  • Proven track record of fiscal responsibility and knowledge
  • Global business knowledge with cross culture agility
  • Ability to travel domestically and abroad
  • Ability to assist with event and promotional execution
  • Strong written and verbal communication skills to professionally and effectively interact with staff, colleagues and the executive management
  • Experience in the footwear industry preferred
25

Manager Trade Marketing Resume Examples & Samples

  • Direct Personnel Management responsibilities to SBU Team Member(s). Responsibilities include directing the development of trade strategies, alignment to the SBU Business Objectives, manage day to day work processes, provide clear objectives and direction, gain alignment to work-streams, provide coaching, training/development and leadership
  • Provide an increased focused effort against a major growth business for Church and Dwight and create step increases to the business in order to achieve overall SBU success
  • Develop and execute improved strategy alignment with marketing and field sales to provide a more focused effort against the brand. Develop “best in class” marketing and merchandising plans to better compete and grow at a faster rate for the SBU. Track and monitor trade and marketing strategies and expedite strategic changes quickly and efficiently to stay in front of competitive threats
  • Key liaison representing sales and primary interface with Marketing for assigned strategic brand providing insight and expertise on customer and class of trade related issues/opportunities
  • Drive recommendations to Marketing on the creation and execution of merchandising vehicles (displays, IRCs, bonus, on-pack etc.) for both national and account specific in-store execution
  • Resolve supply/demand/forecasting issues with cross-functional teams (Demand Planning, Customer Service and Marketing) and communicate accordingly to Sales
  • Lead trade strategy development and assessment (distribution, shelving, merchandising, pricing guidelines) and lead development of annual planning materials, new product presentations and sell sheets for Field Sales use
  • Create/Contribute to Customer Sales Presentations (i.e. conceptual selling stories, new item initiatives, retailer line review presentations)
  • Proven and Demonstrated Success as Trade Marketer
  • 4-6 years experience in CPG industry with internal and external sales experience
  • Strong technology skills: Microsoft Word, Excel, PowerPoint, Syndicated Data (IRI/ACNielsen), Siebel a plus
  • Understanding of trade rate development and retail execution challenges
  • Understanding of retailer go to market strategies and class of trade/channel dynamics
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Assistant Manager Trade Marketing Analytics Resume Examples & Samples

  • Bachelor's degree (emphasis in Business/Statistics or related field), advanced degree preferred
  • 2-4+ years of experience working with a leading CPG company (Category Management, Supply Chain, Sales Analytics or related position)
  • Demonstrated knowledge of Business Analytics philosophies, tools and processes and proven record of success
  • Strategic thinking, self-starter with ability to manage multiple projects simultaneously with aggressive deadlines
  • Advanced analytical skills and computer software proficiency (e.g. Excel, Tableau, PowerPoint, etc.)
  • Strong familiarity with space management principles and software (e.g. JDA, Prospace, Spaceman, etc.)
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Manager Trade Marketing Analytics Resume Examples & Samples

  • Provide insight and perspective of the various channel dynamics on assigned categories
  • Monitor channel shifting and the associated trends reflected in the marketplace
  • Form perspective on multi-channel purchasing behaviors (e.g. site to store, store to site, etc.)
  • Understand how online purchase behaviors differ from those in-store and how we can capitalize on those differences
  • Bachelor's degree (emphasis in business/marketing or related field), advanced degree preferred
  • 5-7 years of experience working with a leading CPG company (Category Management, Shopper Insights, Sales or related position)
  • Demonstrated knowledge of Category Management philosophies, tools and processes and proven record of success. Category Management Association certification a plus
  • Advanced analytical skills and computer software proficiency (e.g. Excel, Access, PowerPoint, SharePoint, etc.)
  • Familiarity with space management principles and software (e.g. JDA, Prospace, Spaceman, etc.)
  • Location: London with 30% travel
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Assistant Manager, Trade Marketing Resume Examples & Samples

  • Directly responsible for third party labor warehouse and fulfillment including managing aging inventory, allocating product to teams, month end inventory counts, and process flow management
  • Maintain the trade marketing product road map for all carrier sales teams
  • Responsible for planning and distribution of field promotional items
  • Manages and collaborates with multiple marketing agencies
  • Assist Trade Marketing Team on the development of launch materials (including, but not limited to, spec sheets, launch kits, and in-store point of purchase materials, promotional flyers, event management)
  • Lead new product introduction project management calls
  • Assist Director of Trade Marketing on special projects as needed
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Manager, Trade Marketing MAC Resume Examples & Samples

  • Provide support to the Director of Trade Marketing and partner with National Accounts team for key retailers; assist in the execution of overall strategy including launch support and seasonal integrated calendar
  • Manage relationship and ongoing communication with retail Buying and Marketing teams
  • Build retailer-specific marketing calendars and liaise on program updates, promotional initiatives and retailer exclusive requests
  • Regularly partner with Product Marketing, Forecast & Planning, Online and VM. Oversee 360º programs including Holiday, Anniversary Sale and other category focuses to ensure timely production and successful launch, both in-store & online
  • Exhibit strong comprehension of all business drivers (including quantitative and qualitative data). Develop clear understanding of retail landscape and consumer behavior to execute mix of tactics that strengthen brand relevance, meets sales goals and aligns with both brand and retailer strategies
  • Act as point person for seasonal retailer presentations; work with internal departments on productive meeting agendas and secure presentation items. Issue recap with retailer feedback and follow up on requests
  • Lead recurring meetings with internal and external partners to guarantee open communication for seamless execution of marketing strategy
  • Partner with Key Account Management teams to gain insight on ELC brands’ performance and integrate plans as overall portfolio
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Assistant Manager Trade Marketing Resume Examples & Samples

  • Brand Marketing experience/knowledge
  • Retailing Marketing experience/knowledge
  • Wholesale Business understanding/knowledge
  • Experience in ranging and planning
  • Computer skills
  • Communicating Skills
  • Analysis and Problem Solving
  • Learning and Self Development
  • Passion for and understanding of SPORT
  • High level of integrity