Trade Marketing Resume Samples

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J Ernser

Joan

Ernser

1672 Alvah Fall

Houston

+1 (555) 323 6353

1672 Alvah Fall

Houston

Phone

p +1 (555) 323 6353

Experience Experience

San Francisco, CA

Trade Marketing Analyst

San Francisco, CA

Fritsch-Wilderman

San Francisco, CA

Trade Marketing Analyst

Continue the development and be the primary executer of our Foodservice Customer Relationship Management program
Working closely with key customers to provide category and shopper insights to drive performance
Development and delivery of new product development (NPD) plans
Contribute to the Company’s goals and objectives and improve market share, customer satisfaction and productivity performance
Work closely with the Sales and Culinary leaders by providing them analytics and insights
Responsible for submitting channel plans (performance improvements and opportunities)
Owning responsibility for the development, execution, and performance of all programs designed to increase presence and ultimate take-away

Los Angeles, CA

Trade Marketing Specialist

Los Angeles, CA

Bogan-Marvin

Los Angeles, CA

Trade Marketing Specialist

Alert respective Trade Marketing Manager and Business Development Manager of issues surfaced via analysis and regular reporting/
Create and maintain calendar of activities working with Marketing Manager
Be responsible for development of offline and online/digital trade marketing plans, working with Bose Digital and Media teams to develop the very best plans
Execute the annual trade marketing plan while ensuring there is alignment and approval within management teams throughout the year
Implement and track Category Management projects for retailers with NAM's and Marketing Manager designed to increase sales and brand/category presence
Identify and develop necessary POS tools to increase brand presence, market share and improve customer satisfaction
Supports Trade Marketing Manager in the development of various marketing materials for the field sales force (i.e. training manuals, sales brochures, etc.)

present

Phoenix, AZ

Trade Marketing Executive

Phoenix, AZ

O'Reilly-Cruickshank

present

Phoenix, AZ

Trade Marketing Executive

present

Applies employment law and Clorox policy knowledge to consult with managers to work through Employee Relations cases to positive resolution
Project work that may include assistance to HR Business Partners, project management, facilitation, and research
Assist with key projects, e.g. category launches and perfect serve. Including writing briefs and assisting in producing marketing elements
Develop briefs and work with Shopper Activation and Space Planning team to ensure delivery of in-store solutions in order for field sales to implement
Provides counsel to HR plant and international country managers in handling employee relations issues at their sites
Liaise with liquor suppliers to manage kit activity, including compiling nominations, distribution and brief to marketing managers
Creates insights from data, using trend and metric information to inform process and program improvements

Education Education

Bachelor’s Degree in Business Administration

Howard University

Bachelor’s Degree in Business Administration

Skills Skills

Is considered an expert in knowledge of products, solution or service offerings as well as competitor's offerings to be able to sell large solutions
Demonstrates high service or product knowledge and professionalism in researching and sharing service-related information with account teams and customers
Basic understanding of a specific set of HP's products, software, and services. Able to communicate the strengths of HP's offerings, and overcome objections
Ability to motivate partner's sales force
Knowledge of promotional marketing processes and practices
Effectively sells HP offerings by building strong relationships, and promoting HP's strengths
Thorough understanding of HP's organization & operations, including key business rules, and alignment with HP GBU go-to-market strategies, partner segmentation, key programs & initiatives, structure and business model
Thorough understanding of HP's products, software, and services. Able to communicate the strengths of HP's offerings relative to competition, and overcome objections
Effectively sells HP offerings by building strategic relationships with partner decision makers; aligning partner and HP processes; and promoting HP programs and offerings
Financial planning and modelling skills, comfortable to manage business planning and reporting

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15 Trade Marketing resume templates

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Director, Trade Marketing, Estee Lauder Resume Examples & Samples

8+ years relevant experience – to vary depending on seniority of job
Have facility to identify, prioritize and adjust to multiple needs
Exhibits strong track record of talent development, both personal and direct reports

Junior Trade Marketing Resume Examples & Samples

Master’s Degree in Economic or Marketing
2/3 years of marketing/trade marketing experience, gained in an international environment
Outgoing personality, creative thinking, positive attitude, strong organizational and time management skills
Excellent computer skills, proficient in MS Office

Trade Marketing Specialist Resume Examples & Samples

Develop the Retail Marketing executions based on strategic roll-out plans on-time and on-budget
Implement the retail roll-out plans for all in-store communication through point of sale material and displays on-time and on-budget
Identify POS opportunities and proactively suggest and implement improvements
Follow through end-to-end deliverables for POS support via logistics and merchandising to ensure 100% readiness at planned retail intro
Day to Day management and liaison between trade marketing and Sales
Liaise with the sales team to identify local promotional campaigns and to develop tailor made offers to our trade partners
Prepare the requested reports to evaluate campaigns and KPIs
Ensure on-budget activity and management of all documents relates as per internal audit policies
Responsible for managing invoices procedure and liaising with finance
Ensure that all adhoc projects regarding TM meet the required deadlines
Ensure that the brand image is visible in all showrooms
Fluent in English (written and verbal)
French required
Arabic a plus
Intermediate knowledge of MS Office, especially Outlook, Excel and Powerpoint
Excellent presentation and communication skills, relationship building
Implementation driven personality
Ability to travel in the region
Knowledge of InDesign, Photoshop and Illustrator skills a plus
University degree in marketing, business administration or fashion marketing
Industry: Sporting Goods or directly related

Stage Trade Marketing Resume Examples & Samples

University Degree in fashion/design
Office suite knowledge: PPT advanced, excel and word good
Italian and English: fluent, written and spoken
Passion and knowledge of trade/retail environment, digital channels and innovative technologies

Trade Marketing Specialist Resume Examples & Samples

Develop (in conjunction with brand marketing and sales team) a tailored Trade Marketing plan with identified wholesale partners, to uplift the brand image and drive rate of sales objectives and relevant KPIs
Develop specific category toolboxes for wholesale accounts for in store, e com and social channels that activates the agreed KPi’s
Manage the process of ordering all in-store POS requirements by category, account- globally and locally
Support the sales team the sell-in process to influence the order book
Support the execution of the Trade Marketing Plan for relevant accounts and to ensure category consistency
Execute all in store event and promotional activity as agreed within the Trade Marketing Plans
Measure the success of all campaigns in order to identify the successful marketing tools and ensure KPI’s were met
Identify the stores (by account) that have specific Visual Merchandising requirements and to ensure the support is actioned by the VM team
Ensure that all branded space accounts are given relevant trade marketing support
Plan, co-ordinate and implement all in-store product training activity for targeted stores
Brand knowledge and commercial understanding
Retail market knowledge/competitor knowledge
Microsoft office: Word, Excel and PowerPoint
Strong passion for sport & lifestyle

Cib-global Head of Trade Marketing Resume Examples & Samples

Develop global strategy and regional marketing plans for GT&LP, executing, championing and measuring success
Ensure alignment of marketing strategy with GT&LP business product priorities business and objectives
Manage marketing resources to deliver the requirements of the businesses across the globe. This includes, but is not limited to, thought leadership, digital marketing, advertising/advertorials, collateral development, client events, client engagement/communications, and selected sales support
Secure and manage the GT&LP marketing budget
Ensure quality, consistency and use of best practices, taking advantage of scale and global initiatives
Manage integration of GT&LP marketing activities and strategy within overall CIB marketing policies and program. Partner across CIB Marketing as appropriate
Represent GT&LP on the Banking Marketing leadership team. Aggregate information on marketing activities for presentation to the relevant management forums, both regionally and globally
Serve as a member of the GT&LP global business management team
Ensure consistency and best practice within all global marketing functions, across the regions and lines of business
Effectively leverage CIB marketing resources and centers of excellence on behalf of the GT&LP business
Manage governance and controls around all marketing activities, such as content and events, including legal and compliance approvals. Ensure team’s adherence to all relevant policies and processes
Communicate the value proposition and successes of the Global Trade and Loan Products business to our J.P. Morgan business partners via active participation in cross-LOB marketing committees and coordination with the heads of the different segment and product groups globally
Create measurements and metrics that report on the efficacy of all marketing activities. Accountable for reporting on marketing activities of the GT&LP business to the relevant marketing heads for Banking and CIB
Provide leadership, management oversight, and personal development support for GT&LP marketing team members
Support other Banking marketing projects
Minimum of 10 years experience in marketing and communications
Prior experience in wholesale and/or business-to-business marketing, in a global organisation, with at least five or more years of demonstrated expertise in marketing management. Financial Services experience preferred, with a focus on Trade Finance and credit products
Evidence of solid leadership skills and attributes, high level of energy and integrity. Ability to speak up and push back. Demonstrates respect for a diversity of opinions and styles. Is not afraid of accountability and responsibility
Must be comfortable with managing employees remotely, across international regions and time zones, and leading effectively in matrix reporting arrangements
Oriented towards execution, and demonstrated ability to be effective in ambiguous situations
Ability to think strategically and execute quality output under tight deadlines
High level of creativity, ability to think "outside the box" and to multi-task
Ability to work across marketing channels and media, with strong project management skills
Superior oral and written communications, analytical skills and influencing skills. Excellent writing and editing skills a necessity
Comfortable with and an advocate for change
Comfortable working in a matrix management organisation structure
Periodic travel required

Manager, MAC Key Account Trade Marketing Resume Examples & Samples

5+ years marketing related experience
College Degree with focus on Marketing
Requires strong oral and written communication skills, as well as interpersonal capabilities with internal functional groups as well as with external partners
Prestige beauty and department store experience
ELC experience preferred
High in initiating change, strategic thinking, persuasion, and response to negativity
High degree of proficiency in working with numbers and quantitative analysis
Travelling will be required

Analyst, Trade Marketing Resume Examples & Samples

Oversees and maintains trade spending database across physical and digital accounts, insuring accurate budgets and real time representation of account activity; working with trade and sales teams and providing regular reporting to WBIE management
Manages trade activity for Catalog titles – develops quarterly catalog plans, including working across divisions at WB –working with the Director, develops and implements quarterly pricing, merchandising and advertising plans on catalog titles to meet or exceed quarterly volume targets, including partner titles
Runs execution on GWP and DLC for promotions at Americas accounts, including maintaining and distributing up-to-date status and issues tracking for all announced titles. Proactively communicates issues with customs and import tariffs (Canada, Mexico, Brazil and rest of Latin America), safety and COPA compliance, vendors (pricing, terms, receipt of goods and payment)
Performs regular reporting and analysis of WBIE trade spend, with a focus on ROI measurement by-account and by-vehicle
Creates regular reporting on WBIE accounts, both physical and digital, benchmarking performance, opportunities, and competitive conditions. Prepares category reports and information, including weekly promotional reporting. Shares findings across all Warner divisions
Assists with the preparation of line review presentations for both physical and digital accounts

Trade Marketing Resume Examples & Samples

Ensure implementation of Trade Marketing operative plan for Field&Fashion channel in line with strategic guidelines, coherently and in synergy with brand and product priorities
Ensure that communication is consistent with the tonality and quality of Reebok brand communications
Ensure flawless implementation of Reebok retail space management projects (RSM+ RCR areas)
Prepare briefs and manage agencies for Trade tools, in line with Brand Marketing guidelines and/or creative platforms
Execute POS and event solutions to win the consumer at the store
Ensure collaboration and alignment with different channel’s sales teams
Ensure alignment and exchange of communications with Global trade and retail counterparts
Ensure alignement with other Trade Marketing channels in order to guarantee coherence of Reebok image on the territory
Constantly check assigned budget, in line with Direct Manager’s guidelines and in full respect of internal NTP procedures
University Degree/Marketing Degree
2-4 years working experience of which ideally 1 year experience in marketing department
Very good computer skills for Outlook, Word, Excel, Power Point, BI and BO, basic SAP
Passion for sport, Fashion and new trends in consumer behavior and retail evolution

Specialist, Trade Marketing Resume Examples & Samples

Provide input into the creation of the seasonal account plan, as well as the overall Market plan related to the implementation of the Global Brand Activation strategy
Brief Global Concepts-to-Consumer on any additional Market retail marketing needs, obtain approval and create and execute the initiatives in line with brand guidelines
Ensure the Global/Market Brand Calendar is followed throughout the Market and that any account work complements this
Report on performance of all trade marketing initiatives
Implement and Execute Global Trade Marketing strategy for all channels
Experience in both market and above market organization preferred

Trade Marketing Executive Resume Examples & Samples

5 years+ working experience
Substantive experience in theatre marketing or retail marketing would be an advantage
Strong presentation skills in English and Chinese necessary
Experience of supporting and driving successful territory-wide marketing campaigns at a retail level

Temp Director, Trade Marketing Resume Examples & Samples

Arranging hotel room blocks/accommodations
Organizing travel for the group
Organizing and distributing badges
Maintaining and tracking the budget
On-site booth management (before, during and after the trade show) Making sure the audio/visual equipment is up and running
Booth duty is covered and meetings are scheduled
Troubleshooting any issues that arise
Extensive knowledge of creative development and production processes (print, video, online)
Minimum 5 years of experience in account management/advertising, event marketing or trade shows
Must be able to multi-task and oversee several tasks at one time
Strong problem solving skills; resourcefulness
Have a high level of creativity
Be proactive and enthusiast

Trade Marketing Specialist Resume Examples & Samples

Delivers POS materials in order to implement brands’ strategies for in given categories in the point of sales
Carries out Trade Marketing programs, defines and executes company strategy for in given categories
Cooperates with commercial and marketing teams designed to increase sales and brand / category presence
Reports sales needs and field intelligence to commercial / marketing teams
Monitors and improves processes to better link marketing and commercial activities
In cooperation with sales and marketing, manages BTL – planning, production, implementation, stock management
Manages budget and ROI for category activities
Experience in creating & managing channel strategies and channel promo plans
Trade marketing tools knowledge and experience in organizing trade actions
Good knowledge of market & channel specifics
Ability to manage complexity
Influencing, presentation and negotating skills
Strong communication and networking skills
Flexibility, desire to learn, strong self-motivation

Director, Trade Marketing Resume Examples & Samples

Create channel wide trade marketing initiatives, both multi-title and title-specific that drive revenue, create synergy, and strengthen the WB brand in both the physical and digital marketplace
Oversee trade marketing managers and review plans, budgets, and tactics used to drive revenue of WBIE brands within the retail channel, including both traditional retailers like GameStop, and digital retailers like STEAM
Develop and implement quarterly merchandising and new product launch plans of selected AAA brands to meet or exceed physical and digital quarterly volume targets
Work with Regional VPs/Directors/Managers to develop compelling account promotional programs
Ensure that the trade plans and budgets are in line with partner guidelines and that the necessary partner approvals are obtained for all assets and programming on a timely basis
Participates in sales meetings, events, seminars, and conventions
Manages promotional funding, utilizing appropriate documents and databases to deploy, track, and deliver desired results within budget
Penetrates physical and digital accounts by meeting with key functional and managerial decision makers to develop rapport and understanding of their business processes and authority
Works with internal and external co-promotional partners to conceptualize and develop programs on an account specific basis
Penetrate the digital marketplace to drive new revenue streams on STEAM, PSN, XBL, and eShop
Handles administrative issues including, but not limited to, sales reporting, T&E reports, special requests, MDF/coop reports, volume tracking and launch reports

Trade Marketing Resume Examples & Samples

University or Bachelor's degree preferred in Marketing or Finance
Typically 3-5 years of professional experience in a related field
Understanding/ Practice of sales processes in the IT industry
Business planning skills
Financial planning and modelling skills, comfortable to manage business planning and reporting

Trade Marketing Tablet Resume Examples & Samples

Operational Market research
Understanding of Product Life Cycle challenges and levers to address
Knowledge of promotional marketing processes and practices

Trade Marketing Resume Examples & Samples

University or Bachelor's degree
Typically 8-12 years of selling experience at end-user account or partner level
Experience selling to partners in a complex environment
Thorough understanding of the IT industry, competing vendors, and the channel. Dimensions include competitive positioning and business models
Thorough understanding of HP's organization & operations, including key business rules, and alignment with HP GBU go-to-market strategies, partner segmentation, key programs & initiatives, structure and business model
Thorough understanding of HP's products, software, and services. Able to communicate the strengths of HP's offerings relative to competition, and overcome objections
Effectively sells HP offerings by building strategic relationships with partner decision makers; aligning partner and HP processes; and promoting HP programs and offerings
Develops strategic plans with the partner to grow the size of the business and HP's share
Partners effectively with others in the account to ensure coordinated efficient account management
Ability to motivate partner's sales force
Coordinates and directs efforts across HP sales teams and across business groups
Thorough understanding of pipeline management discipline and ability to explain benefits to partners/other sales teams members

Trade Marketing Student Intern Resume Examples & Samples

Flexibility to work on own initiative or within a team and cross-functional framework
Strong IT skills, full working knowledge of Microsoft Office packages, email and internet
Good communication and interpersonal skills (approachability)
Excellent organisation and attention to detail
Analytical thinking and problem solving
Good knowledge of company structure, personnel and system

Trade Marketing Specialist Resume Examples & Samples

Plan, develop and ensure the implementation of Trade Marketing operative plan ad hoc for Key Accounts, executing the activities together with Brand and Merchandising functions
Execute the Key Accounts Trade Marketing plan in line with strategic guidelines, coherently and in synergy with brand and product marketing priorities
Ensure that the communications are consistent with the tonality and quality of adidas brand in line with brand guidelines and creative platform
Ensure proper customer relationship management. Work closely with the marketing team of the account to ensure needs and approvals are secured
Prepare briefs and manage agencies (local and global) for trade Tools and media plans, in line with Brand Communication guidelines and/or creative platforms
Execute POS, space management initiatives and event solutions to win the consumer
Promote and ensure collaboration and alignment with Key Accounts sales teams
Ensure direct monitoring of the territory and trade activities in order to evaluate margins, measure return of the investments and provide report analysis vs set KPIs
Ensure coordination of activities with other Trade Marketing functions in order to guarantee coherence of adidas image at the point of sales
Plan, manage and check assigned budget, in full respect of internal procedures
Understand the Key Accounts consumer retail environment including share of buy, competitor concepts and support tools
University Degree/Marketing degree
2-3 years working experience ideally in marketing department
Ideally experience in working in an international context and interacting with Global HQs
High level of project management, scheduling and negotiation skills
Ability to manage or collaborate with internal and external multidisciplinary groups
Fluent English & Greek (written and spoken)
Advanced skills at MS office
Passion for sport, fashion and new trends in consumer behavior and evolution of retail

Trade Marketing Specialist Resume Examples & Samples

Drive product positioning and messaging for the rest of the organization
Leverage all assets to deliver compelling sales arguments to the market
Manage all CRM activity including contact databases, newsletters
Demonstrable marketing experience (or equivalent education), primarily in B2B, product technology marketing and ideally within the online advertising technology industry (DSP, agency trading desk, SSP, exchange or ad server)
Time on the supply side highly desired
Strong relationship building, communication, writing and presentation skills and ability to multi-task, prioritize and organize work to meet deadlines and multiple requests
Positive, can-do attitude, problem solver, and enjoys working in a fast-paced, high energy, and rewarding environment
please note this is a 12 month fixed term contract

Adidas Trade Marketing Specialist Resume Examples & Samples

Supports development of competitive, customized Marketing plans, linked to Brand and Sales strategy, for key customers and selected Fields customers
Manages/tracks Key Accounts Budget according to key brand priorities
Supports Brand Marketing Manager in providing sell-in excellence in commercial/ marketing presentations to customers, e.g. at the seasonal sell-in meetings, KA meetings etc
Drives the execution of annual marketing plan with sales in line with adidas standards and co-ordinates with Sales to deliver key concepts on time at customer level
Independently uses all marketing tools and works with agencies to develop and produce the selected tools for the trade
Monitors brand execution through store visits and is the expert of the shop floor presentation
Tracks implementation and ROI and discusses findings with Sales team in order to optimize on time
Cooperates closely with Sales and customer representatives
Monitors spend against Account Working Budget/ sellout budget
Monitors and evaluates (on a seasonal basis) effectiveness/ ROI of in-store activations in the context of the defined goals
Monitors and reports on competitors’ activities regarding brand/ in-store communication and propose/ initiate/ take actions
Fluency in Croatian and English
Advanced MS Office skills (mostly Excel and Power Point)
Preferably (but not necessarily) degree qualified in a business and/or marketing related discipline
Minimum of three (3) years of relevant experience (Marketing/Sales), preferably in Retail (sporting goods industry and/or the broader consumer products sector preferred)
Ideally experience in working in an international context
Ability to contribute to the success of cross-functional teams and to the goals of the broader organization

Senior Specialist, Trade Marketing Resume Examples & Samples

Brief Global Concept-to-Consumer on any additional market retail marketing needs, obtain approval and create and execute the initiatives in line with brand guidelines
Ensure the Global/Market brand calendar is followed throughout the market and that any account work complements this
Ensure all space management solutions are partnered with the best point-of-sale with regular updates
Report on performance of all trade marketing initiatives to ensure its optimal marketing activities
Implement and execute Global trade marketing strategy for all channels
Relevant KPIs include
Brand SOB by Key Account
Sell-through by Key Account
Traffic and Conversion
Over 4 years of Sales and/or Marketing experience

Director, Trade Marketing Resume Examples & Samples

Develop annual promotional strategies and discount tactics on a quarterly basis for Field Sales/Retail Marketing to maximize distribution opportunities, promotional opportunities (esp. seasonal), close distribution gaps and maintain profit margins. Oversee account-specific retail program development and implementation across all physical and digital clients with retail marketing. Oversee retail distribution submissions at top accounts with retail marketing
Manage inventory planning process; recommend inventory builds and facilitate approvals for new releases, promotions and catalog. Manage SKU re-works and catalog re-packaging transitions. Oversee inventory management of catalog skus. Lead weekly Sales & Operations meetings
Lead liquidation initiatives for all F&A/Partner Brands’ franchise product
Work closely with marketing teams and sales forecasting in the development and communication of new release account goals
Work with retail marketing and brand marketing to ensure accurate and timely sales communication of all New Releases (i.e. new content available, date changes, price changes, strategy updates, etc.) and Discount Promotions

Trade Marketing Assistant Manager Resume Examples & Samples

Identify and develop necessary Point of Sales tools to increase brand presence, market share and improve customer satisfaction
Create and maintain trade calendar of activities working with both the Retail & Marketing team
Monitor and evaluate TM programs and activities to measure effectiveness and recommendation of improvements as needed
Work closely with the retail & marketing team to ensure that trade marketing strategies are aligned with marketing objectives and sales revenue targets
Analyse brand sell through results by channel and make recommendations to increase results
Manage budget and ROI for his/her specific Trade Marketing activities

Trade Marketing Executive Resume Examples & Samples

Provide marketing support to sales team and distributor to ensure to achieved business target
Implement Motul China market strategy and monitor and evaluate marketing programs and performance
Design marketing program and promotion tools
Set up marketing info data base
Organize and participate (through distributor) exhibition to promote Motul brand
Build up rapport with local media / racing society

Performance Trade Marketing Executive Resume Examples & Samples

Implement PUMA’s performance look in wholesale across window and in-store; digital; and visual merchandising
Work closely with the sales and marketing team to deliver best-in-class marketing and visual merchandising in-store executions
Develop and execute a world-class staff training programme on key seasonal PUMA campaigns
Be PUMA’s “Eyes & Ears” to the Retail Market
Retail marketing experience within the performance or FMCG industry with passion for sports brands,
Strong knowledge of the performance market and consumer marketing within,
Strong commercial acumen,
High emotional intelligence and strong networking skills
Skilled in project/budget management,
Written and spoken English competency to a business standart,
IT literate with strong skills in Excel, Word, PowerPoint and Photoshop or Illustrator,
Strong attention to detail,
Ability to work flexibly in a fast paced, highly functioning team,
Ability to manage agencies and key accounts,
Self-starter, highly collaborative and solutions-orientated

Trade Marketing Executive Resume Examples & Samples

Support the Trade Marketing Manager in implementing specific promotions with the retailers
Report sales needs and competitive intelligence to commercial and marketing teams
Monitor and improve processes to link marketing and commercial activities
Manage budget and ROI for specific trade marketing activities
Monitor and manage execution quality of in-store staging of animations and launches
Strong understanding of brand equity
Experience on event is preferable but not neccessary
Deep market and retail knowledge
Strong influencing and negotiating skills
ROI management; understanding of client P&L
Proficiency in English and Chinese

Temporary Franchise & Trade Marketing Assistant Resume Examples & Samples

To ensure our Franchise and Wholesale Partners receive all seasonal assets required
Collate seasonal marketing plans and budgets for Franchise Partners
Assist with managing the budget spends and activate all initiatives in the markets
Manage Wholesale product sample requests
Previous credible experience of working within Marketing
To be educated to degree level with a minimum 2.1 in Marketing or business related subject
Advanced user of the Microsoft Office suite

Trade Marketing Specialist Resume Examples & Samples

To develop annual trade support plan for the managed Brand(s) in accordance with corporate guidelines and company objectives
To initiate and lead development, marketing and sales implementation and evaluation of trade marketing activities within given time frames
Constantly communicate with Sales team to ensure common understanding of the executed activity and achievement of desired objectives
Development of point of sales materials and trade equipment together with external agencies and Marketing team
Timely agree with brand marketing and communicate to Sales team merchandising standards. Monitor POS compliance with agreed standards during field visits. Provide recommendations to brand marketing on merchandising standards changes
Constantly track, monitor and analyze competitors’ situation in the marketplace
Constantly track and reconcile together with financial control trade marketing budget for managed Brand(s). Ensure that all the recommended actions are within the approved budget limits

Trade Marketing Executive Resume Examples & Samples

Develop, implement and evaluate in store promotional activities, concepts and POS Materials in line with Marketing and Sales plans
Coordinate the activity of BTL agencies in order to develop communication materials and commercial activities. Monitor and evaluate their activity
Identify and develop new opportunities of promoting the products. Analyze periodically the promotional mechanism for key categories in each channel and propose adjustments for our brands if needed
Define and plan the support for all new launches together with Marketing, Sales and Trade Marketing Manager
Constant monitoring of in-store activities (L’Oreal and competition). Perform regular field visits
Organize Sales Force contests, develop and implement dedicated Trade programs
Budget management for each campaign, looking for cost efficiency while meeting the business objectives

Intern International Trade Marketing Resume Examples & Samples

Assist marketing managers in creating trade marketing tools
Creating agencies brief
Attending meetings and create reports
Giving regular feedback to the agencies
Following up the different projects, being pro-active and giving ideas
Assist on the preparation and proceeding for our internal trade show
Following up the delivery of POP
Ensuring every elements delivered is consistent to what was expected
Communicating with the agency in case of issue
Ensuring that all rooms� marketing islands are well presented
Assist marketing managers in presenting and providing the trade tools to the regions
Following up the delivery of guides and artworks from agencies
Creating a report tool to give regular update to the regions on the guides and artworks delivery
Organizing the internal Puma drive
Organizing the file sharing platform
Organizing the upload of artworks and sell-in guides on our file sharing tools
Coordinating the requests from different regions/countries
Assisting in creating presentations, reports and wrap ups
360 showrooms presentation
Regions execution wrap up
In-store checks reports
Manage small scale projects
> Planning and execution of the brand range products photo-shootings
Coordinating product samples
Planning photo-shoot
Creating a report tool to give regular updates the Brand and regions regarding the shots delivery
Delivering the shots to Brand and regions
> Create a trade news letter and feed our inspiration book
Searching for new trends
Conduct competition analysis
Creating a report tool to give regular updates to the team
Create an inspiration book
Assisting Event Manager in all aspects of the planning & execution of global key account events
Attendee management & registration process
Coordinating samples, products and gifts for global events
Daily operational tasks
Enrolled student with relevant studies, e.g. Business Administration, Marketing Management, Sports Management, or the like
Fluent in English written and verbal communication, German skills advantageous
Experiences in retail or trade advantageous
A solid proficiency of MS Office
Experience abroad advantageous
Enthusiastic, initiative-taking, committed and flexible team player
Passion for sports and lifestyle
Valid driver�s license

Trade Marketing Executive / AM Resume Examples & Samples

Lead trade marketing initiatives to ensure proper strategy is in place to meet both brand and customer expectations
Develop Consumer promotions in collaboration with Brand Manager and Retail Manager and support Market executions
To implement and track Trade Marketing programmes for retailers with commercial and marketing teams designed to increase sales and brand/category presence
Carry out specific Trade Marketing programmes, respecting company commercial policies, company strategy with the retailers and brand equity
Report sales needs and field intelligence to commercial / marketing teams

Digital Trade Marketing Assistant Resume Examples & Samples

Coordinate digital trade marketing activities in EU territories with local managers
Benchmark digital retail marketing activities
Competitive benchmark on the gift card sector and other digi-tail best practices
Create a newsletter in collaboration with the brand marketing assistant to share Blizzard Entertainment’s local best practices and market analysis
Develop digital trade tools with the help of the creative and web services teams
Follow-up and report on sales activity
Work on cross-transversal projects tied to Blizzard digital trade activities
Cover Letter which should include

Intern Trade Marketing Resume Examples & Samples

Ambitious
Reliable
Marketing – sport business oriented
Driver’s license
Solid understanding of Microsoft Office incl. PowerPoint
Dutch (native speaker)
English (fluent, spoken and written)

Trade Marketing Specialist Resume Examples & Samples

Implementation of trade marketing strategy for Skin Care categories
Managing of promo and tailor made activities in all sales channels
Close cooperation with marketing and sales departments as well as with key clients
Managing of production and distribution of POS materials
Market monitoring
At least 2 years of experience in Trade Marketing within FMCG sector
Higher education
Self-sufficient and dynamic person with strong organizational skills
Very strong analytical and synthesis skills

Trade Marketing Specialist Resume Examples & Samples

Carry out specific Trade Marketing activities, respecting company commercial policies, strategy with the retailers and brand equity
Proposing new Trade marketing activities that will drive efficiency in sell-out
Report sales needs and field intelligence to Business Development Manager and commercial / marketing teams
Monitor and improve processes for better coordination between marketing and commercial activities
Manage budget and ROI for your specific Trade Marketing and PR activities

Global Trade Marketing Director Resume Examples & Samples

Global Trade and/or Retail Marketing and Concepting experience of 8-10 years required and must have strong leadership background
Ability to effectively communicate to a broad audience including the Executive, Product, Marketing and Sales Teams worldwide
Ability to lead, coach and develop staff to improve performance and achieve professional goals
Demonstrated ability to juggle conflicting/changing priorities while maintaining a positive attitude in the face of challenging deliverables
Super organized, results driven and culturally savvy
Travel required 25%+ annually as needed

Trade Marketing Associate Director Resume Examples & Samples

Bachelor's degree minimum; MBA degree strongly preferred
7+ years overall recent/relevant experience
Entrepreneurial and innovation-oriented - able to identify and bring new ideas to market quickly
Idea-oriented and brand-focussed with exceptional strategic thinking and the ability to develop relevant creative ideas
Keen attention to detail, exceptional organisational skills and a pragmatic approach to problem solving
Demonstrable history of managing agency relationships and delivering impressive work

Trade Marketing Resume Examples & Samples

Experience in trade marketing (preferably in sporting goods industry or FMCG)
Experience in working with marketing agencies (or within agency) can be advantage
Excellent presentation, negotiation and organisational skills
Advanced user of MS office
Experience in working in an multinational environment is advantage
Min 2 years of full-time professional experience in Marketing
Fluency in English and Croatian, understanding Slovenian language is an advantage

Director, Trade Marketing Resume Examples & Samples

Develop annual promotional strategies and discount tactics on a quarterly basis for Field Sales/Retail Marketing to maximize distribution opportunities, promotional opportunities (esp. seasonal), close distribution gaps and maintain profit margins to achieve annual financial goals. Oversee account-specific retail program development and implementation across all physical retailers with retail marketing. Oversee retail distribution submissions at top accounts with retail marketing (i.e. Walmart, Target, Best Buy)
Create quarterly discount promotions (inclusive of Holiday and Black Friday) and submit written codes to Sales Communication Team
Create post-analysis of Fall TV titles and top selling titles outside of Fall TV with respective sales performance, placement as well as competitive analysis of releases, retails, etc., for the first 8 weeks at top accounts
Provide key learnings to WBTV Brand Marketing
Support 3rd party partners in sales planning and field sales communication efforts while managing expectations

Trade Marketing Assistant Manager Resume Examples & Samples

Familiar with retailer and consumer goods industry
FMCG Experience will be an advantage
Speaking and writing proficiency in both English and Chienese in essential
2years Account sales experience

Trade Marketing / POS Specialist Resume Examples & Samples

Develop the executions based on strategic roll-out plans on-time and on-budget
Implement the roll-out plans for all in-store communication through point of sale material and displays on-time and on-budget
Proactively suggest and implement improvement at POS
Drive the implementation and planning of POS / in-store of all new stores, renovations/ upgraded of existing stores
Day to Day management and liaison between trade marketing and the channels
Responsible for managing the warehousing of POS elements in our various warehouses
Responsible for the Preparation of ad hoc projects and analysis
Reporting of all campaigns and tasks
Experience in trade or sales and marketing, Sport or fashion industry
Advanced computer skills (Microsoft Word, Excel, Power Point and Outlook)
Detail oriented, organized and dynamic
> 2 years of overall work experience in retail, visual merchandising or trade marketing

Intern International Trade Marketing Resume Examples & Samples

Ensuring the perfect presentation of our tool during the whole week and coordinating the hand over to the Brand Center team afterwards
Organizing & maintaining the internal Puma drive
Controlling the upload of artworks and sell-in guides on our file sharing tools
Managing the requests from different regions/countries
Assist in creating presentations, reports and wrap ups
HQ showrooms presentation
> Create a trade newsletter and feed our inspiration book

Trade Marketing Executive Resume Examples & Samples

Under the supervision of the Trade Marketing Manager
Provide comprehensive support across trade marketing for both launch programmes and back catalogue promotion
Assist in trade launch strategies for key titles, helping to seek input into plans from within the business and all global functions and territories
To support the brand management of key BBCW Global Brands with Trade, ensuring the correct delivery of assets, adherence to brand guidelines, understanding and championing the relevant brand(s), attending meetings and deputising for the Trade Marketing Manager where required
To have a good knowledge launch slate of programming, and to assist in administering the Programme Prioritisation documentation across all genres
Assist in the creation and briefing trade events to the Creative team in a timely and well considered manner
To act as Brand Guardian to region for trade assets, ensuring brand consistency around the world through extensive liaison with both production and regional teams
To lead in the distribution of trade marketing assets to regional marketers, ensuring all materials, documents, best practice and other relevant information is supplied. Ensure constant communication with these contacts to provide a top quality central service
To be a knowledgeable user of Infocentre, able to access sales reporting information to inform trade events, marketing plans and campaigns
To contribute to the organisation and smooth running of trade events, undertaking a range of event facilitation. Assisting in planning to execution, liaising with sales teams, customers, and venue contacts etc)
General administration support for the Trade Marketing team including the delivery trails and marketing assest, the organisation of couriers, maintenance of filing systems, management of travel arrangements and logging of leave etc
A SAP Super user for the team, responsible for raising purchase orders and ensuring payment of invoices, tracking and reporting Trade Marketing and event spend
Experience in managing multiple projects of varying degrees of priority with deadline constraints
Ability to liaise with regional teams and ensure clear and effective communication across multiple time zones
Experience within a media marketing environment
Excellent organisational ability and attention to detail
IT skills including Word, PowerPoint, Excel. Some knowledge of Quark, Indesign, Photoshop, web design packages would be an advantage
Foreign languages are an advantage
Experience in trade marketing or media sector advantageous
Degree or Professional Business / Marketing qualification
Experience in managing internal and external stakeholders
Experience of international environment, or ability to demonstrate an understanding of local market needs and sensitivities

Senior Trade Marketing Specialist Resume Examples & Samples

Prepare the annual retail plan, updating and executing it monthly
Coordinates that visual materials are distributed to related locations and controls that they are properly used. If requested, takes used ones back for future projects
Implement integrated marketing packages for account specific needs through brand marketing activities (in alignment with local marketing tools, offers and guardrails as well across channels)
Contribute to account marketing plans to all key players internally and externally Support the development of additional account specific sell-in tools (Account Marketing Toolbox) when needed
Coordinate Marketing tasks of space management initiatives (SiS, VM, trade activations, ...)
Enforce brand marketing guidelines in trademarks, logos, and publications
Develop and track budgets
Measure success of trade marketing campaigns
Analyze and support both category and cluster marketing plans to align with brand strategy and achieve annual operating plan goals
Create and enhance agency and partner relationships
Minimum 2 years of experience in all brand marketing disciplines
Bachelors in related field required,
Previous experience working in a global & local matrix organization required
Industry experience preferred
Very good writing skills
Individual with strong interpersonal, influencing skills (e.g., relationship management, facilitation) and marketing knowledge and experience. Consumer and customer-minded brand builder and implementation driven personality who understands all marketing disciplines and how to orchestrate them across categories across all distribution channels

Trade Marketing Specialist Resume Examples & Samples

Masters Studies (preferably in Pharmacy/Management/Economy)
At least 2/3 years of experience in the Trade Marketing function (a previous experience in the Pharmacy market is an asset)
Knowledge of MS Office (Excel - advanced)
Analytical competency (ability to analyze data and draw conclusions)
Fluent English and Italian

Trade Marketing Specialist Resume Examples & Samples

Execute the annual trade marketing plan while ensuring there is alignment and approval within management teams throughout the year
Produce trade related sell sheets throughout the year to disseminate information on trade related programs
Evaluate usefulness of trade marketing programs for future programs by comparing and contrasting past programs against current company goals and strategies
Evaluate the requests of sales teams against company goals and other national or local programs
Process all incoming fixture and custom marketing POS jobs for Quiksilver, Roxy and DC (wholesale and key accounts)
Keep track of current fixture / POS inventory levels and alert management when levels are below the minimum. Reordering when approved
Oversee a high volume and variety of seasonal marketing print projects from Inception to Completion and through to Distribution
Liaise between Design, Marketing and Sales Teams to create and maintain traffic schedules with efficient workflow
Act as point person for all questions regarding project workflow, creative timelines, and expected deliverables
Ensure that each stage of a project moves forward to timely and approved completion by monitoring job status, helping manage change requests, and resolving discrepancies
Meet weekly with Marketing and Design teams to ensure priorities are set and meet deadlines
Partner with Vendors to approve proofs, organize delivery and installations (where relevant)
Update traffic log daily by tracking all active jobs as new jobs are scheduled and projects are completed (delivered and/or installed)
Generate and disseminate traffic status reports plus keep management updated
Fully understand department job processes and procedures
2 to 3 years experience in traffic coordination within marketing or creative agency
Experience delivering GTM strategies & operations
Previous Trade Marketing experience with an Apparel or Footwear company
Must possess ability to exercise independent judgment in analysis, problem solving and project management
Excellent collaboration with cross functional partners
Highly competent in creating and driving process
Willingness to Travel

Executive, Trade Marketing Resume Examples & Samples

Provides the trade marketing calendar to develop competitive in-store communication strategies
Trade promotion plans initiation, implementation and evaluation, and budget control
Support trade shows, brand day and consumer events, working with Sales and Own Retail teams to coordinate the schedule and promotional materials
Drive effective use of sell-in and sell-through materials at trade shows and in-store
Develop trade programs with key accounts
Develop VIP program to maintain consumers’ loyalty and preference
Coordinate with cross-function teams to develop the Trade News Letter (monthly) and Launch Pack (every campaign) which includes product details, marketing plan, training materials and display guideline to dealers
Assist Visual Merchandising team to develop local display guideline and review with the Regional Market for the approval
Marketing project leader as needed
Good command of English & Chinese (oral & written)
Strong interpersonal skills with a focus on teamwork and ability to manage relationships across multiple departments and business units
Strong skills in project management, data analysis, and prioritization
Demonstrate sense of urgency, attention to detail, and follow-up
Highly motivated and sports enthusiast

Trade Marketing Specialist Resume Examples & Samples

Write, edit and proof content for online commerce through
0-2 years of experience in ecommerce or writing
Avid web user
Proficient In Excel spreadsheets required
High level of initiative and ability to work under minimal supervision
Strong writer with an eye for creating engaging content
Experience in how to tell a story using words, graphics and rich media
Strong attention to detail and ability to work under tight deadlines
Ability to achieve success by transforming ambiguity into clear standards
Excellent interpersonal skills including written and oral communication skill
Proficiency with Microsoft Office products desired - graphics experience a plus
Desire to contribute to a positive work environment and create success for clients and team members
Ability to manage large amounts of data and streamline processes
Passion, integrity and energy
Knowledge of basic SEO best practices and keyword research
Ability to build relationships across teams and clients
Ability to interview, train and manage team members

Internship Trade Marketing Luxury Brands Resume Examples & Samples

Lead M&E of trade marketing activities
Development and Management POS materials
Lead market intelligence report ( Compettiros review,analysis, market trends)
Be accountable for Purchase order and invoice
Run monthly performance analysis by channel/customer/brands
Be point of reference for Brand ambassadors events

Deductions & Trade Marketing Analyst Resume Examples & Samples

5+ years of straight Private Deductions experience
Bachelor's Degree in Accounting
Background in the Food and Consumer Products industry
Previous experience with Accounts Receivable

Trade Marketing Executive Resume Examples & Samples

Generate compelling shopper stories to develop winning strategies for categories vs. competition
Support the Integrated Commercial Planning (ICP) process by identifying the key opportunities (incorporating understanding on shoppers, category, customer, competition, channel and external environment)
Recommend actionable in-store solutions based on a clear understanding on shopper behavior within the Category/sub Category. Drives implementation of in-store solutions and review the effectiveness of the in-store actions
Responsible for proposing optimal Total Trade Spend (TTS) budgets for category by channel based on ICP
Prepare and implement new product trade launch and conduct pre and post evaluation
Develop briefs and work with Shopper Activation and Space Planning team to ensure delivery of in-store solutions in order for field sales to implement
Recommend clear promotional guidelines based on shopper understanding and current market knowledge. Develop effective and efficient promotional activities and ensure all promotional investment is properly evaluated
Monitor promotional trends, initiatives and competitor actions by Category, Sub Category, priority channels and strategic customers
Recommend winning commercial propositions for the category, effectively communicating to the Customer Team and Sales Operation team as appropriate besides supporting implementation
Graduate with 3 years’ experience in Trade Marketing and/or Marketing with Sales experience
Have strong functional skills and leadership capabilities
Good record of success in a customer facing role. Understands customers and the selling process well

Trade Marketing Associate Resume Examples & Samples

Keen attention to accuracy and detail
Ability to multitask and prioritize workload
Competency in Microsoft Excel, Word and PowerPoint
4-year college degree required
4+ years trade/channel management, and/or sales experience

Trade Marketing Resume Examples & Samples

University or Bachelor's degree preferred
Directly related previous work experience
Demonstrated success in achieving progressively higher quota
Extensive vertical industry knowledge required
Typically 5+ years advanced sales experience required
Is considered an expert in knowledge of products, solution or service offerings as well as competitor's offerings to be able to sell large solutions
Understands the industry and market segment in which key accounts are situated, and integrates this knowledge into consultative selling
Understands and applies program/project management methods and processes to define, plan, cost, resource, track and ensure successful pursuit
Understands the role of IT within area of specialization and how company's solutions differentially address specific vertical industry challenges as well as their cross-segment capabilities
Account planning and accurate account revenue forecasting skills
Collaborates with management and sales teams in shared accounts to ensure seamless integration of specialist sales with other sales activities
Cultivates & maintains positive relationships with customers to ensure account retention & growth, and position company as the preferred vendor for meeting all business needs
Establishes a professional working relationship, up to the executive level, with the client
Demonstrates leadership and initiative in successfully driving specialty sales in accounts - prospecting, negotiating and closing deals
Demonstrates high service or product knowledge and professionalism in researching and sharing service-related information with account teams and customers
Deep knowledge of products, solution or service offerings as well as competitor's offerings
Understands how to leverage company's portfolio and change the playing field on our competitors
Utilizes Siebel as an expert and accurately forecasts business
Understands and sells high value software solutions
Understands selling of services sales
Leverages services as part of strategic product sales
Maintain expertise of industry trends, associated solutions, and key partner/ISV solutions
Maintains expertise on IT at all levels - new applications, maintenance, typical budgets of the CIO's, typical objectives, measures, metrics

Trade Marketing Executive Resume Examples & Samples

4 years university degree
3 years of experiences in sales and trade marketing
Advanced level of MS Office Applications
Good communication and negotiation skills
Strong analytical problem solving skills
Ambitious, confident and able to take initiative

Trade Marketing Assistant Resume Examples & Samples

Native Italian, fluent in spoken and written English (C1/C2 level, e.g. TOEFL 100-120 preferred), Spanish is a plus
6 - 18 months experience in the Italian market within digital marketing team/e-commerce, experience in clothing, accessories and/or beauty is a plus
An interest in technology, genuine curiosity about innovations, new trends in the digital world
Customer-centric, obsessed with the idea of providing the best possible experience to visitors and customers
University-level education in Marketing, Communication, or Business preferred (Laura triennale o specialistica)
A natural affinity for an organic, authentic brand such as ours and the sensibility necessary to communicate it
A proactive, entrepreneurial and global mindset
Customer-centric & obsessed with ensuring the best customer experience at all times
Ability to work in a fast-paced environment and adapt to rapid change
Excellent organizational, written and oral communication skills
A natural affinity with the 20-something audience, you have the sensibility to comprehend ASOS authenticity
A proactive, and entrepreneurial spirit. A natural doer that carries the knowledge of the Italian market behaviors and a global mindset
Very well organized, obsesses with details, with a project management mindset
Highly collaborative, naturally approachable, excited to work in multicultural environment
At ease with the major MS Office software (excel is not your best friend but isn’t scary neither!). Understanding of web analytics metrics a plus

Trade Marketing Assistant Resume Examples & Samples

Native French, fluent in spoken and written English (C1/C2 level, e.g. TOEFL 100-120 preferred)
6 - 18 months experience in the French market within digital marketing team/e-commerce, experience in clothing, accessories and/or beauty is a plus
University-level education in Marketing, Communication, or Business preferred
A proactive, and entrepreneurial spirit. A natural doer that carries the knowledge of the French market behaviors and a global mindset

Trade Marketing Assistant UK & Nordics Resume Examples & Samples

Bachelor's degree required; marketing emphasis preferred
1-2 years of marketing and brand or channel marketing experience. Some sales experience and education background is a plus
Proven analytical and organizational skills matched with creative drive
A go-to-market mindset with effective project management skills
English fluency in speaking and writing is a must to successfully cover the position. Knowledge of any other European language is an asset
Self-starter and able to work independently
Ability and desire to travel
Strong verbal and written communication skills (work internationally)

Trade Marketing Specialist Resume Examples & Samples

Ensures availability of appropriate trade materials, displays and other POP materials for the field sales team
Supports Trade Marketing Manager in the development of various marketing materials for the field sales force (i.e. training manuals, sales brochures, etc.)
Tracks competitive activity, category issues, retail environment and provides feedback to internal resources linking trade marketing and operational services for FIXTURE and POP
Display forecasts: distributes and collects forecasts from Sales team
Display orders: prepares sales representative order input sheets for data entry
Display delivery: tracks incoming POP and communicates outgoing delivery to channel managers and sales force
University diploma in Marketing
1+ year(s) of Marketing related experience
Proficient in all Windows applications
Ability to work independently as well as in a team
Understanding in field/trade marketing activities
Basic knowledge of marketing principles and practices
Strong interpersonal and communication skills (both verbal and written)
High level of computer literacy: Excel, Word and PowerPoint
Ability to prioritize and handle additional responsibilities as required and assigned
Basic understanding of budgeting cost estimating and fiscal management principles and procedures
Ability to solve problems quickly, think creatively and thrive in a fast-paced, entrepreneurial environment
Motivated self-starter, process-oriented with a high attention to detail and sense of urgency
Ability to multi-task in a fast paced environment and flexibility to accommodate demanding project schedules
Ability to maintain professional relationship and line of communication with all business contacts, sales force and customers
Ability to travel domestically (minimum of one retail visit every quarter)
Fluent English written & spoken communication
SAP

Internship Trade Marketing Resume Examples & Samples

Analyzing market and consumer data and make recommendations to management
Support development of the Trade Marketing Strategy to achieve defined business objectives across all product categories
Pharmacy renovation for development of business and market share
Support Training programs in terms of preliminary preparation, creation of training documents and preparation of participants
Helping customer segmentation process and data reporting
Follow up promotions, merchandising materials with the agency based on the action plan

Temporary Trade Marketing Specialist Resume Examples & Samples

Implement annual trade marketing promotions and machine launches
Organization, coordination and follow-up of briefing & meetings with the commercial team and suppliers
Organize, develop and follow-up of all special operations
Communicate all information about promotions and launches to the team and deliver materials to Key account Manager
Coordinate local trade marketing activities and implement on and offline path to purchase
Optimize on- and offline trade visibility by implementing path to purchase according to Nespresso guidelines and in close collaboration with the commercial department and sales promotors
Coordinate trade marketing projects delegated by HQ
Coordinate all Point Of Sales Materials activities & trade tools
From ordering till implementation and coordination with HQ and external suppliers
Monitor, analyze and evaluate the KPI’s of all trade marketing activities
Follow-up of performances on promotions, sell out, acquisition…
Analyze consumer & shopper insights
Follow-up of administrative tasks
Coordinate the local stock of all Nespresso trade material
Keep stock keeping costs as low as possible
Make sure that all necessary trade material is available when needed
Coordinate handyman rounds in collaboration with commercial team
Hands-on & can-do mentality
Understanding of business processes and operational context
High motivation
Full command of the Dutch, French and English languages (written and spoken)

Director, Trade Marketing Resume Examples & Samples

Interfaces with various business units to understand key business objectives
Actively participates in Merchant and Marketing planning meetings
Works with members of the Finance and Analytical teams to evaluate the economics of various promotions designed to help drive incremental sales
Identifies and communicates SHC promotional activities to key constituencies to help drive strategies to best leverage these activities
Works closely with both issuers in developing targeted promotions and negotiate cost sharing arrangements that ensure both sides profit from these promotions
Ensures all broad-based media (pre-print, television) are using appropriate messages (e.g., legal, graphics, promotional details, etc.)
Monitors competitive credit offers for relevance to SHC merchants. Brings new ideas to the table that would effectively compete in the marketplace
Excellent communication, comfortable interacting with all levels of management
Excellent problem solving capabilities. Creative thinker. Able to quickly see opportunities and solutions
Solid understanding of credit and retail P&L
Intermediate proficiency with Excel and Powerpoint
5-7 years experience driving marketing and promotional strategies for consumer credit products
3-5 years experience working in a retail environment, preferably in a merchant or marketing role
Ability to build relationships with business partners in an effective and professional manner
Ability to overcome barriers in a creative and productive manner
Able to work within a complex business system

Trade Marketing Specialist Resume Examples & Samples

Leads channel preparation: Trends, shoppers brand activation restrictions, creation and building customer detailed plan
Ensure brands participation in the annual calendar of the channel according to execution slots
Supports the creation of the strategic plan of the channels for channel / region / customer
Support shoppers channel segmentation / region
Responsible for submitting channel plans (performance improvements and opportunities) in the RTP and sales conventions
Develops POS calendar

E-commerce Trade Marketing Resume Examples & Samples

ECommerce Promotion Planning / Trade marketing
Create and execute e-commerce sales promotions and campaigns including online ads and e-merchandising
Updates e-commerce market landscape, competitors and eShoppe behavior analysis
Develop channel strategy and specific program in order to increase and monitor distribution levels by brand, channel and area
ECommerce sales materials development
Develop sales materials (i.e. product page design, communication theme, other digital contents) for channel specific needs with marketing teams
Updates sales kit by customers adapting eCommerce landscape coordinated with CPA team
Account Management
Measure the return on promotional investment with customers
Use information technology and data analysis effectively to share eCommerce performances with global team
Plan annual budgeting for promotions and campaigns
5-8 years’ experience in sales filed (at least 2-3 years’ experience in e-Commerce business)
Need to have a knowledge of online market especially e-commerce environment
English fluency (both in written & spoken) and MS office proficiency
Preferred to have MD buyer or e-Commerce experience in online mall
Thinks Strategically, drives creativity and innovation, result focused with team play, strong communication capabilities in relationships, strategic planning, problem solving and analytical approach

Trade Marketing Executive Resume Examples & Samples

Take role in developing customer /category 4P strategy and tactics in line with respective heads of national key accounts and building on global 4P strategy
Contribute to manage trade marketing budget and define category trade marketing KPIs
Translate brand marketing actions into customer marketing actions
Contribute to category marketing plans with customer and category analysis and promotional strategy; key contact for brand marketing teams
Continuous analysis of customer position, working together with National Account Managers to recommend in-store action aimed at strengthening RB's position within categories
Implement category strategies and vision across customers; lead and support the implementing of RB promotional strategy across customers, in line with brand priorities and media plans
Performs ongoing ROI analysis across a broad range of activities to guide effective commercial outcomes and support trade spend optimization objectives
Conducts intensive Financial Modelling to support decision process e.g. Ranging, Promotion
Contribute developing ‘Go To Market” strategies for all category reviews with major retailers
Contribute to forecast accuracy via timely and accurate input into forecasting process
Educated to minimum bachelor’s degree level in a commercial subject
Demonstrated success in P&L management, budget delivery and growth momentum
Additional functional experience, preferably in retail, Brand Marketing and/or Finance is an advantage
The business language in RB is English; therefore fluency in this language is essential. Fluency in other languages(s) is advantageous

Trade Marketing Analyst Resume Examples & Samples

Support the Trade Marketing Managers, Brand Managers, and Director of Marketing to drive our division’s initiatives, which includes launching new products, accelerating our core business, and continuously building our brand equity
Be the champion of Analytics. Run, analyze, interpret, and present sales distribution, rebates, promotion, and digital data in a meaningful, user-friendly manner. Draw conclusions from data and recommend actions. Continuously update data and information. Must have excellent datamining skills, excel skills and be able to build robust pivot tables
Be the champion of Marketing Trends and Insights. Explore, analyze, interpret and provide data and trends to deliver actionable insights to the Brand Managers. Build marketing and sales presentations. Be the lead to our Marketing Insights agencies
Manage the day-to-day activities and needs of our digital platform/website. Update company, brand, product, recipes, and insights information by using the content management system
Work closely with the Sales and Culinary leaders by providing them analytics and insights
Continue the development and be the primary executer of our Foodservice Customer Relationship Management program
Manage relationships with external suppliers, such as Marketing Insights agencies and Digital agency for our Marketing Team
Work with individuals in other divisions to leverage scale and resources. Add value and synergies to the entire organization whenever possible
Run and distribute monthly and quarterly reports
Identify trade needs / opportunities and develop them into sales tools
Brand/Marketing management with over 4 years of experience
Foodservice marketing experience preferred
4 year degree required. MBA preferred

Trade Marketing Specialist Resume Examples & Samples

Full support at to the OWN THE PITCH Plan
Correct execution and implementation Model SIS
Assure a premium and adequate brand positioning for adidas at POS
Develop and execute flawless adidas POS campaigns at Models SIS
Assure right adidas exposure at non-core POS trough toolkit implementation
Control and plan an adequate MWB / CAPEX expenditure aligned with the Trade Marketing Working budget
Excellence at POS

Senior Specialist, Trade Marketing, Reebok Resume Examples & Samples

Brief Global Concept-to-Consumer on any additional Market trade marketing needs, obtain approval and create and execute the initiatives in line with brand guidelines
Execute Brand concepts with a special emphasis on key destination doors, in close collaboration with the Market commercial team
Drive and initiate an exciting consumer experiential event at the store level in cooperation with BA Brand Communications
Provides stores with comprehensive campaign execution manual in alignment with Global brand activation strategy
Share and Implement global ISC and VM strategies with BU and channels in sell-in stage and manage executional excellence to maximize sell-out
Relevant KPIs include : Brand SOB by Key Account, Sell-through by Key Account, Traffic and Conversion
Progressive experience in brand marketing and/or sales (preferably in retail and in the sporting goods industry)
Over 3 years of sales and/or marketing experience

Trade Marketing Executive Resume Examples & Samples

Generate compelling shopper stories to develop wining strategies for categories vs. competition
Graduate with 3 – 5 years’ experience in Trade Marketing and/or Marketing with Sales experience
Good record of success in a customer (not limited to Key Accounts) facing role. Understands customers and the selling process well
Good in numbers and analytical skills. Passionate in Sales and Marketing

Trade Marketing Executive Resume Examples & Samples

Bachelor degree and above
Good command of reading & written English
Good PC skills, especially for Microsoft Office
1~3 years’ experience in Trade marketing in multi-national companies is preferred
A new graduate is acceptable if he/she has great potential, open-minded and eager to learn & take challenge

Trade Marketing Executive UK Resume Examples & Samples

Liase with Marketing Manager to develop, implement and control an effective Trade Marketing action plan in line with the brands’ strategy within targeted channels/clients/doors, agreed budget and guidelines with a total respect of the brand image codes
Establish a client based yearly calendar of activities: institutional and seasonal in-store promotions, animations and key launches, ensuring they are aligned to the Global Communication, PR and Marketing plans and follow corporate guidelines
Provide Training to internal and external staff, to the Sales force and to the Trade on Brand and Selling techniques. Support them with Training tools/Brochure
Plan, implement and coordinate in association with the local sales team force the window campaigns for the independent channel with the aim of optimizing brands’ visibilty in key locations by brand/market
Propose, negotiate, coordinate and implement in association with the Key Accounts Team the trade marketing activities calendar and specific projects for main department stores and e-tailer customers
Track results of Trade Marketing Activities and constantly evaluate their effectiveness and ROI
Attend relevant Customers Meetings and Buying Days supporting Sales Team
Manage BTL/Trade MKTG investments (budget, follow up, ROI) and ensure efficient spending of Local Budgets
Competitors monitoring and Analysis
Collaborate with the Marketing Manager/Head of Region to develop segmentation and distribution strategies by channel and by brand for all markets, including new markets or alternative channels
Proven trade marketing experience
Relevant industry experience: Fashion, Luxury, Cosmetics, Fragrances, High end consumer goods and/or Eyewear)
Proven ability to develop outstanding in-store marketing strategies and flawless activities executions
Education at Degree level in subjects relevant to the fashion or eyewear sectors
Proven record of results achieved within a structured, multinational and dynamic environment
Ability to work within fast growing environments and to contribute to build a new organization
Solid understanding of Fashion/Luxury business
Excellent customer relationship and negotiation skills
Capability to present imaginative marketing solutions to clients/peers
Proven organizational and project management skills
Advanced level in Excel, Power Point
Flexibility, hands-on approach, ability to handle multi-tasks
Self-motivated, positive attitude

Consumer Products Division Trade Marketing Specialist Resume Examples & Samples

Education : University Graduate
Years of working experience: above 3 years
Experience: over 3 years in sales or marketing experience, both experience preferred
Language : Fluent in English & Korean

Director, Trade Marketing Resume Examples & Samples

Create physical and digital promotions to ensure delivery of the TNR Business Unit financials. Review and approve key account promotions and spending; subject to review by marketing P&L owners
Work closely with Marketing and Sales on product release tactics and strategies. Ensure appropriate account specific support, while ensuring profit targets are achieved
Develop market intelligence both physically & digitally to inform WB strategy as it relates to pricing, product, windowing, etc
Effectively communicate sales strategies, promotions, and opportunities to field sales
Lead weekly meeting which recaps title performance, retail execution, and competitive activity to Senior Management
Execute trade programs that support the TNR physical and digital business, including strategies that protect profitability of ownership titles (e.g., MAP)
Work with finance to ensure new release goals by account (both physical and digital) are properly established
Lead and develop Theatrical New Release trade marketing team
Travel to and communicate strategies to key customers/partners

Trade Marketing Specialist Resume Examples & Samples

Assist TM in Planning and alignment within the zone on ground activities
Ensure all the POSMs are being arranged accordingly from street level to dealer store
Constantly improve dealer engagement and customer service level
Leading a team of an ground distributor merchandisers and agency to perform OM outlets POSM branding and follow OM branding guidelines Align government bodies the continuous quality improvement
Minimum Diploma in Marketing/Business Administration

Trade Marketing Assistant Manager Resume Examples & Samples

Developing the growth of key categories
Contribute to continued growth for the SkinCeuticals brand and the consumer relationship
Define and create the SkinCeuticals retail design & merchandising strategy in order to implement the brand image and identity in clinics, Medi-Spas and Premium Spas
Reinforce brand visibility
Collect and analyse consumer and market insights and competition strategies
Implement new launches and animations/promotions
Propose and monitor marketing mix strategies to build integrated, engaging consumer brand experiences
Adapt the communication material and ensure consistency throughout
Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand
Implement the retail strategy working hand-in-hand with the retail and education team and ensure the proper implementation of retail materials
Adapt brand spatial concept to local distribution constraints. Implement the merchandising solutions for POS materials, answering local marketing plan needs
Coordinate the conception, production, delivery and installation of any kind of local specific materials
Identify business opportunities of different doors and drive for actions to maximize selling opportunity
Co-undertake the conception, development and follow-up of flagship stores with merchandising department, international brand and zone
Highly organised with prioritisation skills
Strong Communication skills – written and verbal
Strong negotiator
Experience in a fast paced sales environment

Associate, Trade Marketing Resume Examples & Samples

Have a Bachelor of Business/Marketing
Have1-3yrs of experience in a media /advertising organisation
Have strong knowledge on Microsoft office ( word, excel, ppt)
Have good understanding of media is important- both digital /tv

Trade Marketing Analyst Resume Examples & Samples

Working knowledge of Nielsen/IRI data
Experience using Brio
Solid analytical and quantitative skills
Previous experience in the Consumers Products / Good or Food industry

Trade Marketing Associate Resume Examples & Samples

University or four-year college degree; MBA Preferred
2+ years combined trade/channel management, brand management and / or sales experience
Real-world and/or internship experience at a CPG company Project and/or account management
Working with point-of-sale data and shopper insights research and using results to improve business initiatives and develop innovative programs
Presenting and developing presentations
Using Microsoft Office Suite

Trade Marketing Executive Resume Examples & Samples

You will need to be someone full of creativity, innovative ideas and good at problem solving
You must be proficient with Photoshop (as a minimum) and also ideally be able to use InDesign, Illustrator and video editing software
An awareness of print techniques and materials is required
Confident and articulate, you will be required to liaise with external agencies to deliver large scale artwork projects and printed material

Trade Marketing Executive Resume Examples & Samples

Fully manage deployment of our Trade Partner Programme (PFP - Pay for Performance), including rewards allocation, back office administration, field force training, reporting and evaluation plus management of the 3rd Party rewards partner relationship/SLA
Shape & input into Cluster Planning briefs for cycle activation tools & materials to ensure local market requirements and regulations are met
Manage the localization of sales cycle activation plans including required investment and additional resources
Produce sales cycle activation tools and materials including comprehensive briefing documentation for each sales team, ensuring timely distribution to both Field Force & Telesales operations
Build sales cycle capacity plans for each sales rep type ensuring capacity is aligned to coverage objectives
Through regular field visits and understanding of brand performance metrics, identify additional market focused trade activity opportunities and work with cluster Activation and planning to ensure local requirements can be executed in a timely manner
Input to competitor analysis by understanding competitor activity by trade segment, and sharing this with the Cluster Market and Competitive Intelligence team
Evaluate trade activity and gain insight to inform future activity. Ensure insights and recommendations are shared with internal stakeholders
In conjunction with Key Accounts, develop a full activation plan for annual schedule of customer trade events including Trade Shows
Input into annual Business Planning and Operational Planning processes as required
Manage annual budget allocation as agreed with department head
Degree in marketing/business or similar discipline
Trade or Customer Marketing experience preferably in the FMCG industry
Trade or Customer Marketing experience within the Irish Market
Data management ( preferable)How to interpret data and make recommendations
Strong understanding of Retail & Wholesale Trade
Commercial thinking to inform trade opportunities and investment choices
Cross functional working
Good organisational & administrative skills

Trade Marketing Executive Resume Examples & Samples

Very strong communication negotiation skill with high EQ
High business sense
KA background candidates preferred

Senior Specialist, Trade Marketing, Adidas Resume Examples & Samples

Provide input into the creation of the seasonal account plan, as well as the overall Market plan related to the implementation of the Global brand activation strategy
Ensure the global toolboxes deliver against the market's trade marketing needs
Provide input on global toolbox performance to Global Concept-to-Consumer to pursue further improvement
Relevant KPIs include : Brand SOB by Key Account, Sell-through by Key Account,Traffic and Conversion
Over 3 years of Sales and/or Marketing experience

Trade Marketing Alternative Account Representative Resume Examples & Samples

Own the territory in terms of performance and in maintaining effective relationships across a diverse base of retailers for Imperial Tobacco Canada’s products and services
Plan and execute the visit to the retailers and build strong business relationships, respond to their questions, issues, and concerns, and monitor contract compliance
Work on special projects at the provincial and national levels with your team of Trade Marketing Account Representatives

Team Leader Trade Marketing Resume Examples & Samples

Development of the SBU go to market retail trade strategy plans for sales execution to include: Pricing Strategies, Distribution Strategies, Development of Promotional Trade Fund spend rates, Promotional Merchandising Strategies (depth/frequency) and development of the field guidelines/ policies around customer trade spending
Collaborate and provide key customer insights and requirements with our cross-functional marketing partners regarding consumer promotion plans; Develop retail activation plans and strategies to execute with field sales team
Oversee the allocation by the CDM Team of the annual trade budgets to insure execution against the trade marketing strategies and delivery against the assigned brand profit and net sales growth objectives
Train, coach, and develop the next generation of field sales leaders for the organization; Incorporate training of all identified trade marketing core competencies
Provide key customer insights to the Innovation/Marketing teams to assist in the understanding and development of brand/innovation strategies. To including: Lead-Time requirements, customer policies, costs/fees, category insights, competitive, customer specific strategies, customer promotional strategies, and customer organizational objectives
Analysis work to evaluate trade, customer, and competitive issues and opportunities. Provide business case and recommendations to management
Key sales lead for the assigned SBU for the Marketing VP’s/Directors, Field Sales VP’s, Directors, and Team Leads both internally/externally, finance and operations departments
Complete ownership and accountability for all things within the SBU as it relates to trade strategy, execution of the strategy, support, communication, and issue resolution
Execution of the annual sales planning process, timing, communication and details around the strategies leading up to the presentations and executions of the information at the annual sales meeting
Execute the performance management process with their direct reports including development plans, career progression development, learning opportunities, and overall coaching and directing in the identified core trade marketing competencies
Attend Strategic Business Unit team meetings to represent sales and provide direction and insight related to tactical and strategic business decisions
Collaborate with Demand Planning and Marketing on Monthly forecasts, provide sales input and communicate low inventory levels or cuts appropriately to include monthly S&OP and Sku Authorization Meetings
Development of a seamless communication flow throughout the organization (Sales, Marketing, Finance, Logistics, and Sr. Management)
Identify challenges and issues facing the Sales organization in the Marketplace using Church & Dwight internal database systems (Nielsen, Siebel) and feedback from field sales
15+ years’ experience in CPG industry with internal and external sales experience
Proven experience leading a Trade Marketing Team in a CPG company
Proven record of talent development
Strong technology skills: Microsoft Word, Excel, PowerPoint, Syndicated Data (IRI/ACNielsen), Trade Funds System Management (Siebel Preferred)
Demonstrated ability to develop trade strategies including pricing and promotions
Strong communication skills (written, verbal, presentation and interpersonal skills

Trade Marketing Meals Internship Resume Examples & Samples

Support forecast process leveraging sell-in and sell-out data
Define promotional guidelines and manage promotional budget
Validate specific promo activities
Analysis of key customers performance Analysis of Nielsen data
Implement new products launch and monitor distribution
Portfolio Management: identify and implement best portfolio by channel
Support Sales team with great insights and accurate analysis
Comfortable on working with big data
Strategic sound balanced with practical can-do-attitude
Excellent in building relations with key partners and stakeholders
Passionate about Trade Marketing/Shopper Insight
Positive Attitude, Curious, good at interpersonal relationships
Comfortable with Excel and PowerPoint

Trade Marketing Executive Resume Examples & Samples

Develop a deep understanding of partner brands’ strategic objectives, key messages, technologies and products as well as an understanding of how they relate to other products and brands within the marketplace
Serve as the main point of contact for our strategic partners’ marketing teams, maintain and grow relationships, ensure seamless communication and coordinate joint marketing activities
Shape and deliver a calendar of marketing activities, taking into account trading objectives, seasonality and manufacturer advertising campaigns
Manage multi-million pound marketing budgets to ensure investments deliver clear ROI driven by analytics and customer insight
Deliver multi-channel marketing campaigns ensuring all projects are delivered as specified, on time and on budget
Demonstrate a clear understanding and appropriate application of digital marketing principles across acquisition, conversion and customer retention (including PPC, SEO, display, affiliates, promotions, social media, PR, UX design and CRM)
Write and communicate project briefs and timelines to ensure copy writing, design, development, acquisition and retention teams have the correct information and time to create high-quality deliverables
Work with the ao.com customer insight and web analytics teams to identify and clearly communicate customer segments, trends, patterns and behaviour
Continuously measure campaign performance, challenge the status quo and deliver regular updates to the Commercial and Marketing teams

Trade Marketing Resume Examples & Samples

Work closely with sales and marketing to ensure wine tasting events are executed to maximize sales and bring our brands to life
Partner with our licensee customers ensuring their day to day needs are met and we are optimizing our sales with these accounts
Leverage consumer and sales data to analyze trends and propose opportunities in how our team goes to market
Monitor effectiveness of marketing programs and prepare post-program presentations highlighting key findings
Mystery shop in-store tastings to ensure our agency team is effectively tasting and closing the sale
At our retailer’s fiscal year end, prepare report overviewing changes in the upcoming year
Oversee inventory at warehouse ensuring products are sent out to the sales team on time and we are optimizing our usage of warehouse space

Trade & Marketing Specialist Resume Examples & Samples

Manage overall trade & marketing activities for Intra-Asia trade lanes in Malaysia. Tasks include (but not exclusive to) volume drive, up take management, market intelligence, process improvements and branding
Drive export and import volume growth into overall Intra-Asia trade lanes through campaigns, new opportunities identification and trade related targets. Proactively steer sales direction to fill up open vessel space and new corridors to ensure improved vessel utilization
Responsible and accountable for day-to-day uptake management of export cargoes. Ensure vessel space are fully optimized. Explore contingency and alternative options in crisis supported by timely communication and coordination with relevant stakeholders
Gather and analyze local market information and proactively work with other Intra-Asia countries to identify potential areas of growth. Proactively use acquired data to initiate discussion on improvement
Proactively look into areas of improvement to simplify various day-to-day processes to improve overall performance
Responsible to oversee all branding activities in Intra Asia trades – advisories, gifts, promotion materials to ensure compliance with company policy and specifications

Senior Director, Trade Marketing Resume Examples & Samples

Manage Trade funds to drive effective programming adhering to budget
Work closely with Senior Management to determine Revenue and Trade budgets for our Field Sales team
Managing the preparation of weekly reports and provide actionable insights for review with Corporate and Field Sales team members who span Distributor, Direct and Retail accounts
Prepare ad hoc reports, presentations and recommend next steps (i.e., forecast estimates, new item performance, promotional effectiveness, competitive activity, Synectics – Account Review reporting, etc.)
Work with Trade and Sales teams to review Post Promotional analysis developing recommendations and fact-based sales presentations for HCG brands
Participate in Sales – Customer planning sessions in order to maximize promotional programs and address competitive pressures
Work closely with Trade Team, Deductions, Field Sales and our Broker community to properly identify and allocate customer deductions
Analyze inventory vs. consumption as necessary
Bachelor’s degree in Finance, Marketing or other related field required
At least 5-8 years’ experience within a Financial Planning and Analysis / Trade Finance, or similar type function
Computer proficiency in MS Office (Word, Excel, PowerPoint), 2 years heavy Excel experience required with Access experience preferred
Nielsen, IRI and/or SPINS experience preferred
Working knowledge of JD Edwards, Synectics – Account Review, Hyperion Essbase, Business Objects, and Prism preferred
Strong understanding of Grocery, Natural and Alternate Customer processes and procedures preferred
Proven ability to be an effective team member utilizing appropriate time management skills
Very strong interpersonal, written and oral communication skills
Good financial problem solving skills
Ability to maintain an effective working relationship with all contacts both inside and outside the company

Intern, Trade Marketing Resume Examples & Samples

Provide administrative support while the team is on business trips including processing, preparation and dissemination of information internally and externally
Co-ordination and production of marketing materials, supporting on-ground events including invitation cards, premiums, reels, backdrops, etc
Coordinating with legal department on event sponsorships contracts under guidance of manager
Coordinating with creative agencies on delivery of print/banner materials
Sourcing for new premiums and new vendors. -Maintaining the premiums inventory

Director, Trade Marketing, Bobbi Brown Resume Examples & Samples

Develop comprehensive event strategy in select accounts and create tools and visual elements to ensure proper execution in store (select accounts)
Develop, plan and execute all counter communications programs and direct marketing
Partner with Global Functional Teams to develop plans for retailer specific events and promotions. Provide guidance on executing Retailer Specific and Counter events to meet retail goals/competitive challenges
Partner with Global Marketing and Product Development on North America specific product requests/needs
Review, edit and approve all content, layout, copy and placement
Manage all seasonal & retailer exclusive needs
Develop retailer specific merchandising enhancements to maintain brand equity
New Door Openings
Requires 8+ years of relevant work experience
Strong interpersonal and computer skills, Microsoft Word, Excel, Outlook, and PowerPoint

Trade Marketing Executive Resume Examples & Samples

Implement and track Trade Marketing programmes for key customers designed to increase sales and brand and category presence
Apply trade intelligence to define brand-specific marketing and commercial programmes in collaboration with the marketing and sales teams
Develop and implement processes to better link marketing and commercial activities in the trade environment
Manage budgets and ROI for specific Trade Marketing activities

Director Trade Marketing Resume Examples & Samples

Bachelor’s Degree Required
10 – 15 years’ experience with heavy emphasis on Sales Leadership, Field Sales and Sales Operations within a CPG Headquarters environment
Demonstrated strong analytical and problem solving skills
Strong communication skills (written, verbal, presentation and interpersonal skills)
Proficient in Excel, PowerPoint, Syndicated Data, Trade Promotion Management

Senior Mgr Trade Marketing Resume Examples & Samples

Collaborate with Demand Planning and Marketing on Monthly forecasts, provide sales input and communicate low inventory levels or cuts appropriately
A detailed understanding of brand positioning within each respective category from which we establish Distribution, Shelving, Merchandising and Pricing goals and objectives to field sales
Establish (DSMP) trade strategies to maximize new item business results
Provide personnel development in terms of knowledge, skills, abilities, capabilities, and personal characteristics
10+ years’ experience in CPG industry with internal and external sales experience
Experience working with Trade Marketing in a CPG company
Understanding of retailer go to market strategies and class of trade /channel dynamics

Trade Marketing Analyst Resume Examples & Samples

Assist in Channel warm up: channel & shopper trends
Supports the creation of the strategic & tactics plan of the channels for channel / region / customer –
Supports the creation of the P&L results of the channel, with investment funds and detailing the customers cost to serve
Support channel segmentation / region & shopper ID
Execute POS calendar
Responsible for submitting channel plans (performance improvements and opportunities)
Monitor customer service levels and implementing KPI sent by RTM to create action plans
Manage and promote the interaction with customers using as a basis the CRM
20% of their time will be on the field to ensure the monitoring and rapid action plans for clients
Experience in retail channel over 2/3 years working for leading consumer companies
Business Vision / business
Graduate from the Engineering, Marketing, Business Administration, Economics
Own Mobility
English Proficiency (mandarory)

Assistant, Trade Marketing Resume Examples & Samples

University Degree. (Administration & Marketing Areas, preferred)
2+ years of experience ideally in trade management, channel management, brand management, or sales
2+ years leading people
Language: Fluent English

Trade Marketing Mgr Iberia Resume Examples & Samples

Execution of Iberian retail programming across all retail environments (Key Accounts & Field Accounts)
Coordinate and manage the retail environments execution and maintenance to facilitate and execute new shops, floor resets, tech clinics, fixture loads and special projects
Working with the Brand Manager & Marketing Manager, you will create, manage and deliver an on time, on budget and on brand retail marketing activity calendar for the Spanish and Portuguese market
You will manage and execute seasonal retail marketing campaigns across all Iberian accounts through key focus categories
You will drive the Iberian’s point of view on requirements for high street and online retailer
Working with the EHQ retail team and brand design team you will deliver retail marketing activation through local retail marketing agencies
You will work with Europe marketing teams to create premium retail presentations in respective retail outlets
You will help define, manage and execute the Iberian retail program for staff training, visual merchandising and POS presentation
You will coordinate relationships with outsourced retail marketing providers
You will work with the commercial team to assist in account presentations, Buying Days and seasonal sell in activity of brand activity and retailer support
Report on/ measure the contribution of all retail marketing activities to establish ROI
You will manage all outside agency and vendor relationships related to execution of shop programs
You will coordinate Shop-in-shop and other branded corner realization, in close collaboration with EHQ
TIME SPLITS
40% -Internal – Spanish office – Barcelona,
60% -External – In account meetings, with local agencies and in retail
Bachelor’s Degree in a related field
4+ years proven trade marketing experience in sporting goods / lifestyle brands across Iberia
Strong understanding across all retail marketing mechanics
Ability to develop and maintain solid relationships and working knowledge of Iberian key retail accounts
Ability to multitask in high pressure environment
Superior written and verbal communication skills and strong knowledge of current Iberian retail landscape
Strong presentation skills. Both verbal and written
Team player with a passion for sports and have the desire to cross the line in first place delivering executional excellence
Dedicated, enthusiastic, innovative and drive to achieve the best, the teammate should be a strong communicator and able to manage their time effectively
GET IT DONE, DONE, DONE – ACCOUNTABILITY Holds others accountable for getting things done, lending support when needed. Generates motivation and drive to hit departmental goals by emphasizing responsibility and communicating expectations. Takes ownership of departmental results by tracking team contributions
FIND A BETTER WAY – CREATIVITY & INNOVATION Examines potential ideas and evaluates them against UA goals. Realizes and accepts that failure is a necessary part of innovation. Talks with others to gain new insight and see opportunities from a different perspective. Advocates for and pursues new ideas
WIN TOGETHER – COLLABORATION Builds consensus with Teammates across the business unit and gives clear direction during cross-functional collaboration. Motivates Teammates to build trusting, cross-functional relationships
THINK GLOBALLY – GLOBAL PERSPECTIVE Seeks and applies understanding of cultural differences and demonstrates comprehensive knowledge of global trends (social, political, and economic), adapting products and services to impact the business unit’s goals globally
MAP THE FUTURE – STRATEGIC VISIONING Translates business unit vision and goals into clear, specific and achievable objectives, making the vision tangible for individual teams. Considers future scenarios, opportunities and risks to create action plans that align with business unit goals and UA’s overall strategic vision
BUILD A GREAT TEAM – BUILDING TALENT Proactively develops self and others by setting stretch goals and providing challenging assignments. Serves as a trusted coach or mentor that guides Teammates through development opportunities, and gives feedback to ensure they are equipped to do the work independently. Creates a team identity and shared purpose to drive toward team goals. Develops and supports talent planning strategies to align with cross-functional needs
MAKE THE RIGHT CALL – INTEGRITY & ETHICS Acts in alignment with UA values and principles, encouraging other Teammates to do the same

Trade Marketing Services Junior Specialist Resume Examples & Samples

Orders placing to agency for purchasing of POSM, control of meeting agreed conditions and timeliness of POSM deliveries to the agency warehouses
Processing of orders on glass equipment from the sales team, control of prices, expediency etc
Conduct of report by placed orders and control of using budget on glass equipment
The timely internal system conductings for possibility of order and payments of agency services
Verification of monthly costs of agency services and confirming backups, preparation of monthly reports for Finance
Documentary registration of agency services, timely verification and signing of all necessary documents
Optimization of docs flow schemes for Suppliers (evaluation of current schemes docs flow from efficiency point of view , initiation of changes in case of needs, tracking file of docs status)
To be the catalyst for good working relationships and excellent communication between all head office functions which Trade marketing services is working with and Sales team
Achieve annual Goals set and approved by direct manager in annual VLPD forms
University degree in Economics / Finance / Management
Computer literacy (Experienced user of MS Office and advanced user of MS Excel)
High level of intellect, analytical skills, creativity, honesty, command player, resoluteness, responsibility, initiativeness, good organization
2+ years experience in Finance or Administrative Department
English level – Intermediate
Ukrainian level – Fluent

Trade Marketing, HBL & Team Lead Resume Examples & Samples

Lead the Trade Marketing team, promotional analytics and the sales communication department
Define and share clear channel strategies and customer assessments
Lead the annual Customer Business Planning process
Lead the creation, implementation and tracking of the MAPPS process (Merchandising, Assortment, Price, Promotion and Shelf) by channel
Translates key brand strategies into sales action plans
Provide customer and category insights into the S&OP process
Consolidate, analyze and track all key Sales KPIs: Sales, Distribution, Innovation, Share of Shelf/Shelf Health and Promotional Intensity
Manage dashboards and steer corrective action where required
Work closely with Marketing and Finance to set up detailed pricing strategies by category/channel
Implement promotional guidelines by category and channel
Steer the promotional management process through pre and post evaluations
Set clear promotional intensity targets based on frequency and depth
Track promotional intensity and pricing versus target and analyze competitor activity
Translate pricing and promotional guidelines into TTC budgeting and tracking
Consolidate all customer activity grids and steer the monthly sales forecasting process

100

Trade & Marketing Analyst Resume Examples & Samples

Direction setting for assigned trades
Market mapping for market share purposes
Market intel from Cluster to Centre on Product, Price and Placement for assigned trades
Define growth/segmentation opportunities
Assign Cluster “Must Win Customers”
Performance against Market and Sales Action plan
Customer and sales intelligence in SFDC
Contingencies and exceptions on team assigned trades
Driving MLOS as per defined standards
Product feedback and development input
Trade forecast for Cluster to Centre TnM for ROFO process
Communication on trade matters
Establishing clear value propositions and strong brands
Running global professional campaigns

101

Franchise & Trade Marketing Assistant Resume Examples & Samples

To ensure that Franchise/Wholesale partners receive all seasonal assets
To collate seasonal marketing plans and budgets for franchise partners, making sure this is in line with contractual agreements and update plans on the shared drives
To assist with managing the budget spends for Wholesale and raise purchase orders
To follow up Wholesale product sample requests and liaise with the press team
To manage all imagery requests from both Franchise and Wholesale partners
Research competitor brand activity both online and offline to benchmark creative output
Educated to degree level with a minimum 2.1 in Marketing or Business subject, or equivalent qualification
Advanced user of Microsoft Office Suite
Previous experience working within marketing or sales, in fashion or distribution companies
Experience of administration in a busy office environment
Interest in fashion and knowledge of the international fashion market
Highly computer literate; able to use both Mac and PC

102

Senior Trade Marketing Specialist Resume Examples & Samples

Having marketing experience to support promotion activities' logistic, incl. DM /POSM design, premium survey, process design, etc
Abilities to develop consumers/customers promotion plan
Abilities to lead projects and work independently
Abilities to manage GTN & A&P execution and accuracy
Demonstrating a high teamwork spirit with enthusiastic, positive, proactive attitude and organized methodology
Trade Marketing supports 90% of our in-market sales with key responsibilities, - Demand forecast consolidation and management
Trade fund management and channel programs, including core pharmacy and home delivery
Consumer promotion activities in retail channel, bridging brand programs, and trade operations
Assisting Trade Marketing Manager to supervise trade activities and achieve business goals
Good at database management and software skills for business analysis (Required)

103

Internship Trade Marketing Assistant Resume Examples & Samples

Support the B2B Marketing Supervisor in creating the (digital) salestools and product communication assets such as hangtags and packaging
Collect and process marketing requests such as artwork creation, product sendouts, moodboards etc
Create a complete brief from A to Z on the digital workbook with all assets
Follow up on copywriting and images created by agencies
Brief and check the marketing requests with the Marketing coordinator graphic design team
Review the marketing deliverables for FH17 and work together with the graphic designer on the complete digital catalogue of the new season
Create product linelists for the new season
Other forthcoming marketing activities…

104

Auxiliar Trade Marketing Cmx Resume Examples & Samples

Experiencia como Prevendedor
Manejo de MS Office
Proactivo, disponibilidad, habilidad de negociación y comunicación

105

PRE Trade & Marketing Analyst Resume Examples & Samples

Pricing strategy setup to PRE certain area to boost the volume and enlarge the market share in some certain trades
Build up the bridge between HQ RM/SM and local sales to make sure pricing strategy to be aligned to get the wanted business
Timely give guidance to front line sales with clear selling

106

Trade Marketing Analyst Resume Examples & Samples

Define strategies for the point of purchase by brands and channel
Stablish priorities by channel
Manage the trade marketing budget
Create and implement POP materials, dealing with internal and external counterparts
Define criteria for planograms
Provide support to sales and marketing for promotional activations and implement them in the point of purchase
Lead the process of the trade catalogue creation in both versions, digital and print
Coordinate the assets for customers platforms (catalogues & webs)
Support Showroom creation
Masters, Post Graduate or advanced Degree in Marketing, Business Administration or any other related field
At least 3 years of trade marketing experience preferably in FMCG or branded consumer goods industries
Fluent in written & spoken English and Spanish
International/cross cultural experience is a plus
Good knowledge of MS Office
Strategical awareness and thinker, innovative, creative and extremely detail oriented and focused
Problem solving & analytical ability and a high level of organizational and time management skills
Build and maintain collaborative relationships

107

Epic Trade Marketing Intern Resume Examples & Samples

Build strong data and technical skills to include POS data, space management principles, consumer demographic data, and Microsoft Office products
Gain knowledge of marketing and category management processes and principles
Prepares account specific quantitative analysis in support of customer initiatives
Collaborates with Category Management, Promotions Marketing, and Trade Marketing to develop marketing recommendations based on quantitative analysis and forecasting
Provide standard (monthly/weekly) reports and Ad Hoc analysis
Database Management
Support all of our transactional work that flows through CHRM/Oracle
Trade Marketing has significant accounting needs to manage all billing and invoicing for our Marketing actvity
Minimum Junior in four year business degree program
Must be able to work 20 hours per week year-round

108

Director Trade Marketing Resume Examples & Samples

At least 8+ years of marketing and brand or channel marketing experience
A proven track record in brand activation and trade marketing, preferably within a consumer goods company of significant complexity
Skilled in leading cross-functional teams in a matrixed environment while developing the capabilities of early career professionals
Demonstrated ability to think creatively, generate options, build consensus, and execute

109

Trade Marketing Intern Resume Examples & Samples

Help ad sales and HBO Teams generate Revenue
We promote TEAM FIRST with our ad sales and HBO Teams, leading all communication between the networks and them
Our objective is to increase top of mind with our ad sales & affiliate clients and well as continue building brand awareness of our portfolio to local agencies, affiliates and trade publications
We help drive the multiplatform & digital evolution for both networks, positioning SPT as a multi-platform entertainment portfolio
Enrollment in an accredited college/university for the duration of the internship is required
Passion and focus for marketing, organizing events, coming up with creative activities, social media
Some experience in basic Photoshop
Full Fluency (written and spoken) in both English and Spanish is required

110

Trade Marketing Development Director Resume Examples & Samples

Has extensive experience and credibility in Trade Marketing at Senior level
Is a strategic thinker who can see opportunities and identify and exploit business issues
Can quickly build and sustain credibility with Senior Commercial leaders across multiple geographies
Is an inspirational leader who can develop strong relationships with multi-functional teams and opens a 2-way communication channel for sharing of best practices
Extensive Commercial competency
Has a relentless desire to drive mutual value for Carlsberg, the key Categories and Brands and the Customer/Shopper
Has a strong focus on capability and competency development
Is flexible and adaptable with respect to market needs relative to market stage of development
Has worked on global assignments hence holding good knowledge of consumers in both the developed and developing markets
Is an effective Team player – adding value to Group Commercial functions beyond immediate team
7+ years of experience in Senior Trade Marketing Leadership roles with P&L responsibility
Ideally other experience in Marketing/Commercial roles
Experience of leading teams and significant project management skills
Fluent in English, both written and verbally
Global experience and deeper expertise in developing markets is a plus
Highly developed Commercial skills
Brand Marketing competencies
Advanced analytical skills
Advanced Communication skills
Advanced Selling/Negotiation skills
Effective and inspirational leader
Self-starter but also able to collaborate across functions and markets/regions
Advanced people skills – ability to inspire and engage with others

111

Trade Marketing Specialist Resume Examples & Samples

Ensure alignment across the Sales and Marketing organizations on sales needs and marketing initiatives
Translate Marketing strategy into impactful trade communication & sales activities
Plan, monitor and evaluate trade activities and associated budgets. Propose improvements
Develop expertise in trade communication. Identify POP communication needs based on category path-to-purchase and participate in the development
University degree in Business Administration, Economics or similar
At least 1 year of commercial experience in Trade Marketing, Marketing, Sales Support
Driver’s license, PC literacy, advanced user of Microsoft Excel. SAP knowledge is an advantage
Excellent command of Estonian and English, Russian language is an advantage
Candidate must possess strong enthusiasm & commitment, attention to details, analytical skills and ability to develop insights. Also should be a team player

112

Senior Trade Marketing Executive, R&G Resume Examples & Samples

1) Develop and implement the Trade Marketing strategy to contribute towards brand growth targets and cross-category business objectives
2) Lead the translation and execution of the marketing strategy into impactful retailer programmes, respecting and tracking budget and commercial targets, optimize ROI of actions
3) Bring field intelligence to define brand-specific activity programmes with marketing and commercial departments
4) Implement, monitor and improve processes to link all marketing activities with the activities of the commercial team
5) Fcst/Design/Develop Trade relative asserts, maximize the utilization and well manage stock status
6) Closely work with trade marketing agencies with clear briefing and well management, drive for high quality deliveries

113

Trade Marketing Intern Resume Examples & Samples

Support team to develop content to feed digital platform on a daily basis
Review webpages/emails
Monitor & report KPI’s of platform
Follow-up of rewarding /prizes mechanics

114

Trade Marketing Specialist Resume Examples & Samples

1) Demonstrations
Implement a demonstration strategy for the Belux market that answers to the needs of the market
Manage demo planning and make sure it is as optimal as possible and in line with the demonstration strategy
Track the demonstration results, update the demonstration dashboard and report the effectiveness of our demonstrations to the commercial team
Manage all operational communication with the demo agencies
Develop an activation strategy for shopping malls and coordinate all activities concerning light booths, trolleys and Nespresso bars inside the POS or shopping malls
Update & implement demo trade tools in cooperation with HQ project responsible
2) Trade Academy
Adapt the Trade Academy HQ program according to the local needs, audience and commercial plan
Ensure that the Nespresso demo personnel and sales associates of trade partners are trained and have all tools to sell the Nespresso concept according to guidelines
3) Implement and coordinate roll out of Trade Marketing plan
Ordering, translating, execution and follow-up of all trade marketing documents & material
Coordinate the development and implementation of localized material for local campaigns
Contribute to the development of online path to purchase brand experience
Support the sales promotors with online & offline tailor made visibility materials
4) Supplier Management / Budget Management / Internal control
Organize and manage supplier tender according to procurement & F&C guidelines
Forecast, monitor and follow-up of allocated budgets
Optimize demonstration spends: Measure the return on investment of each demonstration
Ensure compliancy through all trade and demo activities
Between 2 to 5 years of experience in a commercial organization/role
Project Management experience and skills
Field or demo agency management experience is a plus
Proven ability to multitask, organize and schedule in an efficient and timely manner
Hands-on mentality
Attention to détails, perfectionist
Fluent in speaking and writing Dutch, French and English

115

Trade Marketing Services Specialist Resume Examples & Samples

In cooperation with local Perfect Store teams and Procurement to manage POSM process via building effective system of planning, ordering, production and logistics
Based on scale and focus to gain cost and productivity benefits in POSM management as business competitive advantage. Centralise POSM process and give local teams added value in terms of time efficiency and central expertise
To manage cooperation between Perfect Store, Procurement, Field Sales and project service supplier for arrangement and maintenance of the processes of development, production and delivery of POS materials / equipment that generate increased visibility and off-take for Mondelez Ukraine products for all Marketing driven national & regional consumer programs and for all Sales developed retailer or channel specific promotional programs
Implementation of correct aproach for POSM Procurement and effective POSM stock management
Improvement of POSM management via
POSM procurement/distribution advanced planning
POSM quantity calculation approach change
POSM procurement flexibility
POSM specification quality increase
POSM usage control
Decrease of POSM stock via
POSM write-offs/re usage costs budgeting
POSM Write-off aging limits implementation"
Implementation of new approach for Regular POSM Management
To be fully responsible for regular POSM and ensure continuous stock at Central Warehouse and Regional Warehouses
To assist to Trade Marketing Services Senior Specialist in project related costs optimization
To provide regular status updates for project team on focus POSM development and delivery
Preparation of monthly reports for Perfect store team and Sales team on gathering, motion of POSM on the warehouses and their age
Good analytical and planning skills
Problem solving skills and creative thinking capability
2+ years experience in Finance or Sales Department Ukrainian Fluent
English Basic

116

Trade Marketing Executive Resume Examples & Samples

Manages Employee Relations cases by providing employee and manager coaching and counseling while ensuring consistent application and interpretation of company policies, practices and procedures
Applies employment law and Clorox policy knowledge to consult with managers to work through Employee Relations cases to positive resolution
Leads harassment, discrimination, hostile work environment and compliance hotline, DFEH/EEOC investigations
Ensures HR policies, procedures, and reporting are in compliance with state and federal laws; develops, recommends and implements human resources policies to meet organizational needs. Identifies updates and documents processes and procedures
Serves as the policy contact and vendor contact to drive changes and improvements to current state Talent Management programs and policies
Creates insights from data, using trend and metric information to inform process and program improvements
This role includes program ownership and active identification of areas to drive improvement for increased efficiency. Recognizes, analyzes and diagnoses key trends in talent management and ER metrics to uncover root cause. Develops and designs solutions, based on root cause analysis work, to effect process improvement change
Project work that may include assistance to HR Business Partners, project management, facilitation, and research
3-5 years of Human Resources experience required
Ideally 5 years of HR experience, preferably within Employee Relations, Consulting or HR Generalist role
Excellent critical thinking, problem-solving, analytical and decision-making skills
Ability to develop and maintain collaborative and effective working relationships at all levels of the organization
Excellent analytical skills. Works on issues where analysis of situations or data requires in depth knowledge of Labor Law as well as understanding of company policies and practices. Analyzes, interprets and applies Company policies and procedures, and Federal, state and local laws and regulations pertaining to employment and employee relations
Erroneous decisions could result in liability and exposure for the company
Bilingual Spanish speaking/writing strongly preferred

117

Trade Marketing Controller Resume Examples & Samples

Strong shopper marketing expertise with solid experience of developing and delivering commercially grounded marketing activity into customers ideally from a Licensed or Leisure environment
Track record of successfully activating brand, NPD and portfolio activities
Experience of working with multiple customers across different channels in a consumer-led organisation
Strategic thinking and ability to shape a vision, create an annual plan and engage a wide network of stakeholders to deliver that plan in key customers
Meticulous project management capability and commercial grounding to ensure delivery of plans
Strong interpersonal skills and ability to build strong internal relationships and customer relationships to influence, challenge and deliver
Strong Leadership capability
Experience of Budget management

118

Senior Trade Marketing Specialist Resume Examples & Samples

Contribute to account marketing plans to all key players internally and externally. Support the development of additional account specific sell-in tools (Account Marketing Toolbox) when needed
Minimum 5 years of experience in all brand marketing disciplines
Individual with strong interpersonal, influencing skills and marketing knowledge and experience. Consumer and customer-minded brand builder and implementation driven personality who understands all marketing disciplines and how to orchestrate them across categories across all distribution channels
Ability to provide input to and implement strategy

119

Director Trade Marketing Resume Examples & Samples

Bachelor’s degree or equivalent in marketing or related field required, MBA preferred
Strong, classic Trade/Customer Marketing background with a leading consumer packaged goods company
Proven success working in a fast paced environment where strategic brand-building efforts are complemented by hard-driving promotional activities
Proven ability and desire to help build a Marketing infrastructure, including processes, methodologies and tools required to drive Marketing effectiveness
4-5 years CPG Trade Marketing, Marketing, Category/Channel Management or Sales experience required
Outstanding presentation, interpersonal and written communication skills required
Familiarity with CPG trade channels (Mass, Sporting Goods, Outdoor Retailer, Specialty & Wholesale) required
Passion for and experience with outdoor sporting, hunt/shoot recreation is preferred

120

Head of Trade Marketing Resume Examples & Samples

Lead and develop a team of Trade Marketing professionals, ensuring all strategic marketing priorities are aligned
Overseeing the delivery of world class Trade Marketing strategies and communication plans
Delivering highly effective and cost efficient partnerships that drive commercial viability for AMP
Managing large budgets and ensuring that all reporting is accurate, timely and relevant
Providing business insights to the executive level of the AMP business
A strong background in Trade Marketing at management level with highly developed marketing and PR skills
Previous experience in leading a customer focused and cohesive Trade Marketing team to success
Experience in developing Trade and Integrated Marketing strategies
Highly developed communication skills and the ability to liaise with multiple internal and external stakeholders
Experience managing competing priorities and ensuring tight deadlines are met
Strong analytical and quantitative skills combined with prior experience managing large budgets
Relevant tertiary qualifications

121

Trade Marketing Assistant Resume Examples & Samples

Gathering of all relevant sales information incl product, market and promotion data
Backoffice support as well as development and maintenance of reports to (Senior) Trade Marketing Manager and Sales Manager
Collaboration with creative agencies and POS material suppliers
Collaboration with customer and service agency (field force management)
Development of shelf planograms, marketing material, sales documents and sales presentations
Share all relevant data with agency manager and customer
Communication with online stores
Raise PO’s
Inventory Management for POS Material
Planning and realization of customer trailer shows
Commercial apprenticeship or similar business education
Several years of work experience in a Sales or Trade Marketing
Full knowledge of Microsoft Office Suite. Experience of using e-mail (Outlook) and databases (Business Objects, Siebel, SAP)
Must possess excellent organisational skills and the ability to pay close attention to detail
Must be able to take the initiative and work with limited supervision
Must be able to handle multiple assignments
Flexible, committed and able to work under pressure
Good English language skills

122

Category Leader &trade Marketing Resume Examples & Samples

Analyze internal sales and financial data of Mexico and Central America to provide periodical detailed executive reporting with main key drivers and proposal action plan
Generate external data of the market, monitor competitive products, price and performance, identify promotional activity of competitors
The Category, Trade & Marketing Leader Analyst is responsible for sku and assortment recommendations depending on the Distributors focus
Responsible for the Indirect Channel promotions discipline, proposing actions, planning and communicating to internal and external stakeholders and conducting promotion analysis to make recommendations to improve effectiveness and efficiency
Help with Forecast Process to assure the right supply chain
Manage innovation with excellence thought the correct tools, Agile, and correct communication with internal and external team
Manage price, Cost and Business Simplification to according to the times and defined processes
Industrial Engineer or Marketing Degree
English level: 70%
Bachelors Degree, 2-3 years experience in a sales, category management and/or marketing functions within the industry
Working experience in marketing department in a major multi-national FMCG company, preferably with sales and distributor management experiences
Availability to travel

123

Trade Marketing Intern Resume Examples & Samples

Interfacing with sales to understand meeting objectives, scope and timing
Keeping team informed of the calendar of all customer meetings
Working with the Sale coordinator to ensure design requests for images, product mock-ups and ordering live samples is completed
Updating master decks with account specific slides
Coordinating travel schedules with necessary marketing members
Posting final deck to SharePoint
2 years of course work in Business, Marketing, Finance or 2 years of equivalent and related experience
Animal lovers encouraged to apply
Must have a working skill set in the use of Microsoft Office with proven knowledge of Excel, PowerPoint, and MS Word
Proven project management skills dealing with documents, tracking, and organizing multiple details

124

Trade Marketing Category Development Executive Resume Examples & Samples

Development of category growth plans based on company targets
Planning and execution of new product launches
Cross functional approach to develop brand plans
Lead shopper research to provide best in-store solutions
Develop creative in store concepts and materials
Analysis of Nielsen market and shopper data
Assessment of the effectiveness of the trade promotions
Timely tracking and reporting of trade promotion budget
Make field visits to monitor trade executions
Minimum 3 years experiences in Trade Marketing in FMCG sector
Advanced command of English
Multi- task
Result-oriented
Proactive, willing to take initiative
Very good follow-up
No military obligation for male candidates
No restriction for travel

125

Category Trade Marketing Resume Examples & Samples

Identifying and implementing Category Management projects with the local teams and global TMM (Shopper based placement and assortment recommendations, Promotions and pricing analysis) as well as building compelling commercial propositions based on shopper insights, customised vision decks, etc
Providing customer and category analysis and strategic frame work to define the categories the key customer teams should focus on
Ensure effective formal and informal communication between brand team and TMM/sales team in order to ensure speed and efficacy on key business actions. Influence the larger RB organization to cooperate and successfully implement initiatives (eg. Be the contact point for global trade marketing set up)
Proactive impact in building NPD local launch plot, from forward planning and presentation to follow up and proposed solutions on possible weaknesses on target achievement. Break down NPD/EPD/BDI by customers, follow up on achievement and gaps solution

126

Trade Marketing Department Manager Resume Examples & Samples

Collate field data to define and build the trade marketing strategy per retailer with the marketing and commercial teams
Lead the execution and adapt the strategic directions and the marketing plan, guide portfolio priorities (new launches, pillar products’ renewal and animation of core catalogue)
Build planograms, assortment pyramid, promo activity and all sales drivers based on marketing strategy and sales and lead the execution at point of sale by the merchandising team
Understand and analyse the market dynamics and carry out various market analysis studies, identify new opportunities of growth and implement plans to ensure continued brand and market share growth
Recruit, develop and manage the trade marketing and merchandising teams. Ensure development of expertise and know-how in the Trade Marketing team

127

Assistant VP, Trade Marketing & Promotions Resume Examples & Samples

Manage Creative Services Team, Promotional Planning, Brand and Channel Marketing and Publications as well as 2nd and 3rd party partnerships
Oversee trade advertising and sponsorship opportunities to drive new customers to SalonCentric
Design and execute SalonCentric marketing programs including sales, monthly animations and reward contests
Drive traffic and sales for SalonCentric Sales and Store channels and educational shows/events
Build and monitor loyalty programs that deliver a superior customer experience
Maximize overall SalonCentric channel-specific and Omni-channel objectives
Collaborate with Channel Heads and Category Management to develop opportunities for communication between brands
Optimize key initiatives through formal publications, in-store merchandising opportunities and customized programs
Partner with brands to design support plans that leverage SalonCentric communications vehicles and marketing programs as part of the Brand planning process
Provide direction to the brands to ensure Brand collateral materials (e.g. store signage and catalog ads) are impactful, effective and can be executed
Source and oversee production of collateral, print materials etc. for all departments
Direct brands to ensure promotional deal structures can be executed at SalonCentric
Ensure that deals are funded/approved by Finance and set up appropriately
Communicate changes to promotional brand deals and drop-ins to SC Teams
Design promotional offers and secure Brand participation in SC promotions including obtaining funding commitments

128

Trade Marketing Traditional Trade Executive Resume Examples & Samples

Bachelor’s Degree required in Business or related field
English and Spanish required
Minimum 3 years of experience in sales and /or customer marketing /trade marketing areas with specific experience of distributor based businesses
Understanding about how the total sales organization operates and how to drive its effectiveness
Ability to build relationships and work collaboratively internally and externally with good influential and negotiation skills
Ability to work around and within a variety of different market conditions and demographic factors
Strong analytical, presentation and project management skills
Proactive, self-motivated, tenacious with commercial drive and commercial curiosity
Excellent knowledge of Microsoft PowerPoint and Excel

129

Trade Marketing Intern Resume Examples & Samples

Student currently enrolled in an accredited 4 year program, preferably going into year 3 or 4
Major in marketing, communications, or business administration preferred
Design experience using Adobe Photoshop is preferred

130

Trade Marketing Resume Examples & Samples

Translate these opportunities to the Customer Teams into 5p´s actionable plans by retail environment including POP activation and customized promotional programs and assortments where appropriate
Actively participate in Customer strategy and JBP´s to deliver joint objectives
Work closely with customers to define account specific strategies and programs to support achievement of volume and sales growth targets
Track and manage trade budgets by Retail environment and customer; ensuring maximum visibility and effectiveness at POP for the activation money invested
Build information at customer level and roll up knowledge at Retain environment
Build promotional calendar by RE and customer
Build price sheet by customer and SKUs following category guidelines and commercial guidelines

131

Trade Marketing Specialist Resume Examples & Samples

Monitor, manage, and drive execution of the annual trade marketing calendar comprised of local and national customer and consumer facing programs
Monitor and maintain Nespresso’s brand standards across all points of contact with the customer
Assists in creation of sales tools to support trade strategies and channel priorities
Track and report on all B2B related CRM activities
Assist in PO creation, invoices, budgeting and planning
Support in tracking of the ROI on trade programs in accounts
Assist in alignment and communication of the most effective programs to the field and distributor network
Review industry journals and websites and provide bi-weekly industry updates to the B2B team
Support the alignment between the Nespresso USA B2B team and the Nespresso HQ B2B team

132

Trade Marketing Resume Examples & Samples

Identify Target Outlets where there is a high concentration of consumers related to the brand
Develop a Visitation Plan for high-concentration PDVS where sales and Trade Marketing work
Maintain a database of outlets in the territory
Knowledge of brand strategies and consumer behavior to propose activities that generate contact with the consumer
Properly implement branding activities and ensure the use of advertising materials

133

Trade Marketing Specialist Resume Examples & Samples

Develop and maintain routine sales, and generate AC Nielsen reports
Perform Post Promotional analysis
Monitor Spend and Volume on account/region/division basis
Alert respective Trade Marketing Manager and Business Development Manager of issues surfaced via analysis and regular reporting/
Evaluate Events
Fulfil project requests from the field (as assigned by BDM)
Support Trade Marketing Administrator and Sales Administrator on reporting and systems issues

134

PWS Manager of Trade Marketing Chains Resume Examples & Samples

Sales / Marketing / Trade Marketing experience with a major CPG company and/or 3-tier Distribution experience,
Exposure and experience working with cross-functional teams,
Experience working for beverage distributor,
Experience calling on retailers - both single and multi-unit
Experience using and analyzing IRI/Nielsen databases,
Extensive knowledge of Microsoft Office programs; primarily PowerPoint, Excel and Word; Experience working in a team environment, and
Must have good written and verbal communication skills

135

Trade Marketing Analyst Resume Examples & Samples

Participates (under strict supervision of Marketing Dept.) in the design of the promotional materials and maintains contacts with the Key Accounts and DCs, in order to supervise all promotional activities
Leading development of the Trade Marketing Strategy to achieve defined business objectives across all product categories
Responsible for management and monitoring of Trade Marketing Investments and initiatives execution
Contribute to the Company’s goals and objectives and improve market share, customer satisfaction and productivity performance
Establishing channel strategies and implementing the associated plans
Development of a trade promotional plan with key customers and channels
For any form of communication directly or indirectly linked to Company/Brand equity works under strict supervision and responsibility of Marketing Dept
Working closely with key customers to provide category and shopper insights to drive performance
Development and delivery of new product development (NPD) plans
Co-ordination and communication of product, price and pack changes
Leading efforts to leverage the Global Brand Positioning and solidify the company’s superiority through our customers and their showrooms
Providing seasoned leadership in the translation and execution of the Marketing strategy into impact programs
Putting in place, monitor and improve processes to link all Marketing activities with the activities of the Sales team. 16. Is responsible for Sales Force Animation Programs and Actions
Is actively participating to specific dedicated trainings to Sales Force
Responsible for Trade Marketing / Category Management process & solutions with external & internal customers to grow the categories
Develop, implement & evaluate category plans to meet profit objectives
Manage and evaluate trade promotion levels to achieve maximum returns

136

Associate Mgr, Trade Marketing Resume Examples & Samples

Leading development of the Trade Marketing Strategy to achieve defined business objectives (+10% growth) across all product categories
Owning responsibility for the development, execution, and performance of all programs designed to increase presence and ultimate take-away
Ensuring alignment across the Sales and Marketing organizations on field sales needs and marketing initiatives, including coordination with Corporate Trade Marketing and budget management
Leading efforts to leverage the Global Brand Positioning and solidify the company's superiority through our customers and their showrooms
Putting in place, monitor and improve processes to link all Marketing activities with the activities of the Sales team
To gain a bigger market share and support the local distributors in ASEAN markets
Manage a portfolio of distributors, wholesalers and retailers operating within ASEAN
Rapidly understand, find and expand distribution coverage in the region while maximizing existing customer portfolio
Grow market share with the introduction of new products in the region
Build and maintain a strong working relationship with all key personnel of distributors marketing teams
Provide countries update and field analysis on competitions and market activities
Formulate and execute sales and promotion plan that is in line with the company strategies to drive sales
Implement company's pricing strategies on the core segment in different countries in ASEAN
Bachelor’s degree in related disciplines, with minimum 8 to 10 years of direct/field sales experience with proven successful track record
Experience in an MNC environment
Experience in doing business with ASEAN countries
Ideally possesses commercial sales experience in a B2B environment
Three to five years’ proven channel marketing experience
Expertise in marketing program, showroom, trade marketing, or tiered distribution experience
Strong Leadership Skills
Business Acumen and Interpersonal Savvy
Fluent in both written and spoken English, Chinese (Cantonese / Mandarin) with additional languages an advantage

137

Director, Trade Marketing Resume Examples & Samples

Formulate recommendations for research initiatives, and execute research projects to support our brand strategies, managing approved Trade Marketing budget each fiscal year
Lead employees through effective hiring, orientating, training, mentoring and coaching. Provide ongoing recognition, feedback and development, holding employees accountable for success. Identify and mentor future organizational leaders. Ensure appropriate resources are provided to employees. Develop a staffing plan that meets both customer expectations and financial constraints. Create an environment where employee feedback facilitates positive change
Lead the organization on category management initiatives, with automated monthly reports & actionable insights to drive our business
Lead in the creation & development of key customer presentations, aligning Marketing & Sales to deliver on brand & customer goals
Create all master presentations for broad execution in the market
Lead on the development and execution of the annual business planning process
University or four year college degree
8 – 12 years combined channel, brand management, category management and/or field CPG sales experience
Consumer Products industry experience
Developing channel strategies across multiple channels and translating strategies into channel plans
Working with shopper/end user insights research and using results to improve business initiatives and develop innovative programs at the point of sale
Coordinating across multiple channels/customers and brands
Collaborating with senior leaders and other functions
Proven ability to develop and manage a team
Strong conceptual story-telling/selling skills leveraging unique consumer insights - uses insights internally and externally to create winning plans
Outstanding communicator-oral & written presentations with a high degree of impact and influence
Initiates collaborative relationships with key stakeholders within a CPG company, at all levels of the organization and cultivates a network to influence and advance business goals
Must have an exceptional results orientation-with a high degree of personal initiative and leadership-in a lower resource, more independent environment

138

Trade & Marketing Analyst Resume Examples & Samples

Trade(s) specific Cluster Market Plan input
Trade(s) specific actions on Cluster Action Plan
Market mapping
Market development input on Trades
Dissemination of Trade direction
A top performer in your current and previous fields
Willing to learn and ability to deal with a steep learning curve
Ability to manage complexity and promote simplification
Team-player and driven to go the extra mile in delivering results
Product Management and/or Marketing Management
Stakeholder management skill would be added advantage
Dealing with ambiguity
Strong analytical and data driven mind-set
Ability to communicate clearly and set focus/direction
Perseverance
Persistency
Pragmatism

139

Director, Trade Marketing Resume Examples & Samples

Collaborates with Events, Category Management, and other internal WHE resources as needed to achieve divisional goals
MBA or other advanced degree a plus
10+ years Trade Marketing experience
5+ years of Trade Marketing experience with Video Game or Entertainment based companies that utilize the same customer base
Prior experience with a large package goods or entertainment company a plus
Strong organizational, communication and follow-up skills
Comprehensive understanding of account promotional vehicles by channel/customer
Ability to work in a collaborative team environment
Strong computer skills (Excel, PowerPoint)
Ability to utilize analysis/data and apply it strategically to promotional planning, budgeting, and promotional development
Working knowledge of the interactive category from both a product and consumer basis
Must be willing to travel up to 20%

140

Trade Marketing Intern Resume Examples & Samples

Getting insights and hands-on experience within a global marketing organisation
Developing your skills in project coordination, time-management and priority setting
Frequent contact with local Trade Marketing managers in our global offices and other internal departments
Experiencing the full product launch from start to finish
Experiencing 360° Marketing Strategy planning activities
Participating in Marketing meetings & product trainings

141

Trade Marketing Excecutive Resume Examples & Samples

University degree in related field
Working experience in a similar Fast Moving Consumer Goods (FMCG) company
Result Oriented
Good in verbal communication skills (Khmer and English)
Good in teamwork
Ability to work under pressure
Holding a driving license

142

Trade Marketing Resume Examples & Samples

Serves as the expert to the partner for standard information regarding product, services, and software transitions, promotions, and configurations
Supports sales by analyzing opportunities, and communicating sales collateral within their area of focus
Achieves assigned quota for assigned HP products services, and software
Transactional selling working within a team of selling professionals
Influences partners to create and maintain their HP funnel
Influences partner account manager or end user sales team on the partners' capabilities and merits
Ensures partners are compliant with legal and SBC practices
Typically 1-3 years of selling experience at end user account or partner level
Experience developing positive relationships and solving customer problems
Basic understanding of the IT industry, competing vendors, and the channel
Basic understanding of HP's organization & operations, including key business rules, partner segmentation, key programs & initiatives
Basic understanding of a specific set of HP's products, software, and services. Able to communicate the strengths of HP's offerings, and overcome objections
Effectively sells HP offerings by building strong relationships, and promoting HP's strengths
Develops account plans with partner to grow HP's share of the business
Partners effectively with others to ensure coordinated, efficient account management
Basic understanding of pipeline management

143

Trade Marketing Executive Resume Examples & Samples

Work closely within the commercial teams (sales, marketing and customer marketing) to execute in store and on line activity supporting our non-core NESTLE cereal brands, such as: OATS & MORE, GOLDEN NUGGETS, GOLDEN GRAHAMS, COOKIE CRISP, NESQUIK, CLUSTERS and HARVEST HOME
Work with the Sales teams to enhance channel and customer promotional plans for non-core Nestle cereals. Delivering improved visibility both in store and on path to purchase
Work with the marketing brand managers and customer insight managers to help translate brand plans into deliverable and executional customer marketing activity for non-core NESTLE cereal brands
Assist with the planning and execution of trade press advertisements, B2B web site features, online banners and online media to promote the visibility of non-vore NESTLE cereal brands
Provide general Business Manager support for non-core NESTLE cereal brands as required, such as: ordering of samples, ordering of point of sale, booking sales events and branding opportunities, and other ad hoc requests
Ensure adherence to all Company principles and policies

144

Trade Marketing Manger Resume Examples & Samples

Minimum of four (4) years of experience with a Consumer Product Group (CPG) company, Business to Business (B2B) sales, or durable goods company required
Minimum of four (4) years of experience in trade management, channel management, brand management, insights, and sales within one or more of the above categories of companies required
Demonstrated strong financial awareness required
Must be eligible to work in the United States for any employer
Experience functioning within a strong matrix environment of a global enterprise highly preferred

145

Associate Mgr, Trade Marketing Resume Examples & Samples

University degree or above in related discipline
2+years of trade marketing and/or agency experience
Working experience in consumer market
Demonstrated communication and collaboration skills, possesses strong verbal and written communication skills (English & Portuguese required)
Coordinating across several businesses / product lines within a channel
Self-motivated and ambitious
Ability to collaborate with cross-functional stakeholders
Proven ability to execute multiple projects simultaneously
Excellent Microsoft Office Skills: Word, Excel and PowerPoint

146

Senior Manager / Director, Trade Marketing Resume Examples & Samples

Work with partners to develop Disney’s digital/social media strategy and increase reach and engagement
Manage regional trade marketing budgets in SEA
Develop an effective trade relations program, which includes database management, sales kits, sales incentive programs, sales training and other trade engagement activities
Craft the message and creative for Disney’s brands in trade publications
Develop sales collateral, premiums, POS materials and other marketing support materials
Regular travel in the SEA region will be necessary
Ideally you should have a university degree/diploma with 8-12 years of marketing experience, preferably in a related industry
Excellent communication & English language copywriting skills are essential
Strong account servicing experience is essential, preferably direct experience in a media and broadcasting environment with established relations with trade partners
A team player who can multi-task effectively and enjoy working with people from different backgrounds and working styles
Good with macro and micro level project management in a matrix environment
Good problem solving skills with the ability to work under time constraint
Capable of staying current on business issues, industry trends and market advances
Inspires creativity and innovation

147

Performance Trade Marketing Executive, Uk Resume Examples & Samples

Implement PUMA's performance look in wholesale across POP (window and in-store); and visual merchandising
Work closely with the Sales and Marketing Team to deliver best-in-class marketing and visual merchandising in-store executions, so that the customer understands PUMA's product offering and the PUMA story
Obsess sell-thru and react to challenges and opportunities to deliver sell-thru requirements
Develop and execute a world-class staff training programme on key seasonal PUMA campaigns with UKI wholesale accounts
Work with PUMA's field marketing agency to qualitatively and quantitatively monitor and report on selected PUMA campaigns within UK wholesale accounts
Be PUMA's "Eyes and Ears" to the retail market
Prepare UKI showroom graphics and POS for seasonal presentations so to inspire and excite our retailers, whilst continually improving on the previous season's executions
Work with external agencies to create world class executions across wholesale retail estates
Retail Marketing experience within the Performance or FMCG industry, with a passion for sports brands
Strong knowledge of the performance market and consumer marketing within it
A passion for creativity and ability to demonstrate ROI from the creative process
Skilled in Project Management and Budget Management
Excellent written and spoken English to a business standard
IT literate with strong skills in Excel, Word, PowerPoint and Photoshop or Illustrator
Attention to detail and an ability to work flexibly in a fast paced, highly functioning team
Ability to manage agencies and Key Accounts
Be a self-starter, highly collaborative and solutions-orientated

148

Trade Marketing Specialist Resume Examples & Samples

Developing and executing the most effective online/digital and in-store marketing plans to deliver revenue targets
Effectively building and maintaining relationships and fostering Bose advocacy and mindshare with our reseller partners
Employing a “test and learn” approach, this position will also be responsible for identifying, testing, measuring and reporting on appropriate new initiatives to drive the Bose business at these resellers
Act as the primary point of contact to the Sales team for the accounts listed above
Be responsible for development of offline and online/digital trade marketing plans, working with Bose Digital and Media teams to develop the very best plans
Be responsible for the execution of TM plans with excellence across the set of resellers/channels listed above
Be the marketing expert for the resellers/channels listed above, building relationships with the sales account teams and reseller marketing teams
Manage TM budget for the resellers/channels listed above
Track and report on execution of TM tactical plans including Marketing calendar, investment plan and key initiatives
Ensure TM execution aligns with global asset plan, reducing need for additional regional asset requirements
Work with Regional Marketing Manager to identify local asset needs, verifying compliance with creative platform and localizations required
Bachelor’s degree preferred in Marketing or related discipline
Minimum of 5 years related Marketing experience. Experience in Trade/Retail Marketing, preferably in a consumer product or marketing services environment, preferred
Strong understanding of omni-channel trends that drive traffic, conversion, advocacy and loyalty
Experience in developing and executing omni-channel trade marketing plans
Strong organizational and project management skills, with attention to detail and accuracy of data
Ability to simultaneously manage multiple, diverse businesses and appropriately balance time amongst multiple internal customers
Strong communication skills – presentation, verbal and written – and the ability to communicate and collaborate with colleagues at all levels, including senior leadership, account management team, reseller team and other external business partners
Ability to work as part of team and build solid working relationships
Analytical orientation with the ability to offer insight to recognize trends and course-correct activities as needed
Ability to continuously seek innovative ways to streamline work and processes
Limited domestic travel may be required (10%)

149

Account Analyst, Trade Marketing Resume Examples & Samples

Oversee and facilitate procurement, production and execution of services for IW client jobs and projects
Work closely with and at the direction of the Production Manager(s) and/or Account Manager; assist with other duties as assigned prioritizing workflow and maintaining projects scheduling
Responsible for data entry of job orders and specifications into the proprietary order management system
Elaborate basic informative report documents as necessary (comparative charts between quotations INWK, production status, actual)
Follow escalation process and solve payment issues when required

150

Franchise & Trade Marketing Executive Resume Examples & Samples

To drive consistent and excellent brand representation in dedicated Franchise territories and Trade channels
Key point of contact for designated markets; developing relationships and establishing best practice with all partners
Oversee and manage the collation of seasonal marketing plans and budgets for Franchise partners
Ensure Franchise and Wholesale partners order and receive the seasonal assets required
Maintain knowledge of Wholesale and Franchise territories ensuring regular competitor analysis is undertaken
Highly computer literate; able to use both Mac and PC, Advanced user of the Microsoft Office suite
Previous credible experience of working with Franchise and Wholesale partners in a marketing capacity
Demonstrable experience of working with independent shops and department stores
Interest and knowledge of the international fashion market, press market and marketing trends
Able to produce, analyse and interpret reports, financial data and information
A generous Clothing Allowance
Discretionary discount on PSL goods
Pension
Flexi-time
An annual leave entitlement of 28 days, inclusive of Bank Holidays increasing by one day per year up to a maximum of 33 days

151

Trade Marketing Executive Resume Examples & Samples

Ensure timely and efficient implementation of approved Trade marketing activities, collaborating with key departments and individuals to deliver professional and innovative solutions which are in line with agreed PML strategies
Contribute to enhancing PM's presence in the trade through implementation of initiatives such as Trade programmes, retailer trade forums, educational tools and product knowledge initiatives and events
Execute trade engagement initiatives within current trade relations infrastructure and increase return on investment for predetermined activities
Develop mechanisms to encourage trade involvement in activities such as the transfer of knowledge so as to further enhance understanding of PM brands with the intent being to influence a retailers selling capability
Support management of the allocated budget, including consolidating all costings and budgetary forecasting figures, to ensure efficient and effective use of PML financial resources
Maintain proficiency in PM reporting tools such as SAP, iSMS, to ensure accurate and timely reporting
Ensure that all Legal, Corporate Affairs and Internal Controls requirements are met through consultation with key stakeholders
Coordinate relevant approval processes with proficient knowledge of the MCT (Marketing Connection Tool) ensuring timely approval of activities and compliance with all internal processes
Management of third party supplier relations and facilitation of agency briefings for all trade activities with ownership of the end to end process including from ideation through to production & delivery
Execute objectives, measure results vs. targets to deliver effective and efficient use of PML resources. Recommend adjustments where appropriate and compile supporting documentation/analysis to justify alterations to the plan. Focus on consistently tailoring Trade Activities and Programs to meet our Trade partner’s expectations & deliver PML requirements within an evolving marketplace
Support the development of and implementation of tactical and annual trade programs to support a multi-category portfolio of brands across all trade channels, including the development of sales force briefings, delivery of all toolkits and tracking and evaluation of agreed activities against set objectives

152

Analyst, Trade Marketing Resume Examples & Samples

Perform analyses to inform trade investment programs and brand/portfolio plans
4 year college degree in Business or related field
0-2 years previous experience in sales or marketing experience within CPG industry
Analytical skills and ability to analyze data

153

Trade Marketing Specialist Resume Examples & Samples

1-2 years of work experience in similar position and good understanding of visual merchandising, as well as trade marketing in creation and POSM production
University degree (or equivalent): commercial/marketing education
Analytical skills (i.e. trends, prognosis, identifying problems)
Fluency in English (communication with HQ)
Very good knowledge of MS Office

154

Trade Marketing Executive Resume Examples & Samples

Graduated from reputable universities' business, economics or engineering faculties
Advanced English
Min 2-3 years of work experience, preferably in sales or trade marketing. (Field sales experience is a plus.)
Excellent communication skills with internal and external customers
Pro-active, extraverted, analytical and good at conflict management
No military obligation
Able to travel frequently

155

Trade Marketing Specialist Resume Examples & Samples

Identify and develop necessary POS tools to increase brand presence, market share and improve customer satisfaction
Implement promotions at retail/ distribution level in collaboration with Marketing Manager to support brand priorities
Create and maintain calendar of activities working with Marketing Manager
Monitor Trade Marketing projects and activities to measure effectiveness and ROI
Implement and track Category Management projects for retailers with NAM's and Marketing Manager designed to increase sales and brand/category presence
Work closely with retail, NAM's & Marketing Manager to ensure that Trade Marketing strategies are aligned with sales revenue targets and brand priorities
Communicate sales needs and field intelligence to local team
Travel as needed to better understand market, market needs and market tendencies
Support PR agency needs in Colombia
Driven, savvy, goal oriented
Highly motivated, results oriented
Must be able to work independently and meet deadlines
Business minded individual and multi-task

156

Trade Marketing Operations Assistant Resume Examples & Samples

Job Traffic for creative jobs
Experience in publishing field useful, but not required
Experience working in an operations capacity useful, but not required
Solid writing and communication skills required
Knowledge of various computer systems

157

North East Asia Trade & Marketing Business Partner Resume Examples & Samples

Drive value creation in primarily TNM area (incl. KPI/performance management)
Drive demurrage and detention improvement actions
Drive key strategies for Key Client tender process
Drive market share analysis and insights
Drive growth plan review and improvements
Drive the full usage of Business Intelligence for TNM
Drive further offshoring of basic tasks to GSC
Assist trade direction setting process (incl. delivery of trade reader, cluster forecast and broadcast package)
Focal for YODA and APA dashboard
Assist NEAFBP Manager (CLT meeting, OPR coordination, Business plan, etc)
At least 5 years of working experience
Proficiency in Microsoft Excel/PowerPoint
Stakeholder Management skill
Strong-drive
Analytical skill
Team-Player
International mind-set
Persuasiveness

158

Trade Marketing Analyst Resume Examples & Samples

Work intimately with Sales Planners, Regional Business Managers, and upper management inside and outside HCG to ensure the accuracy of the Account Review Planning and Reporting software relative to Personal Care
Plan entry in Synectics plans for top customers. Go to resource for Trade Marketing Group manager relative to deals in the system, late plans and & deduction issues
Multitask and maintain a support “Go To” role regarding the use of Account Review Planning Module
Issue discovery and resolution (Planning and Reporting Modules, Access) plan entry, system errors, enhancements, missing products or customers, incorrect pricing and case conversions
Interact with Hain, Broker community and Synectics leads to improve software, processes and procedures
Responsible for top customers communication relating to but not limited to New Items, Marketing Programs, Trade Budgets, Reporting and various other internal communications to field sales
Creating Check Request from Synectics system
Undergraduate Degree required; business majors preferred
1-2 years analytic experience, deductions or trade marketing experience preferred
Consumer Packaged Goods experience preferred
Synectics Software experience preferred
Strong computer skills in Microsoft Office programs and ability to quickly learn new systems
Ability to work in a high energy environment
Strong problem solving skills along with the ability to prioritize
Strong written and communication skills for contact with all levels of management
Self-starter with the ability to work under minimal supervision
Minimal travel requiredEEO/AA/M/F/Veteran/Disabled

159

Trade Marketing Account Representative Resume Examples & Samples

At least 4 years of experience on a similar role in an FMCG company
Degree in Marketing, Business or any related field
Good understanding of the FMCG business
Valid Driver's License (you’ll be travelling extensively across your territory to meet a wide variety of trade partners, so you’ll need to be prepared to spend a lot of time on the road)
Excellent sales, marketing and negotiation skills
Ability to work independently and focus on results
Strategic thinker with strong business acumen
Proven leader with the ability to create close working relationships with a wide variety of trade partners

160

National Trade Marketing Category Manager Resume Examples & Samples

Proven management experience with specific experience in sales and marketing operations; experience of another FMCG industry would be advantageous
Strong collaboration skills allied commercial astuteness and sufficient gravitas to build key relationships internally and externally to gain credibility early in the role
A strategic / logical approach with a passion and drive for what they do, as well as the ability to work proactively and autonomously
Excellent written and spoken English language skills

161

Trade Marketing Intern Resume Examples & Samples

Trade and retail marketing
Social media and content marketing
Events
Digital marketing
Work closely with surrounding teams (ex: sales)
Training

162

Trade Marketing Representation Resume Examples & Samples

Ensure the appropriate product range is present in all outlets
Provide market information and reports to ensure that the relevant people are fully informed always
2-3 years’ experience in sales or marketing
Ability to think both strategically and conceptually
Current Driver’s License (Class 3/6)

163

Manger, Trade Marketing Resume Examples & Samples

0-2 direct reports: Trade marketing analysts
Excellent planning and organizational skills, including superior communication skills (written and verbal)
25% travel

164

Associate Mgr, Trade Marketing Resume Examples & Samples

2) Develop channel strategy considering category/product characteristic
4) Contribute to in-store materials’ development with customers’ information
2+ years of Sales field job, which is store rounder and customer’s head quarter handling job

165

Mgr, Trade Marketing Resume Examples & Samples

1) Develop the best and effective plan to maximize products’ distribution and display in both existing products and new products
3) Provide valuable input to brand marketing from customers’/shoppers’ standpoint
University level
2+ years of Trade marketing job such as sales planning, shopper marketing, and channel planning etc

166

Associate Mgr, Trade Marketing Resume Examples & Samples

3-4 years of trade marketing experience in Consumer Goods companies with demonstrated experience in Traditional Trade (desired wholesalers)
Desirable experience in sales (but not required)
Demonstrated communication and collaboration skills, possesses strong verbal and written communication skills (Spanish and English)

167

Trade Marketing Operations Analyst Resume Examples & Samples

Support the Mars Culture by leading and living the Five Principles and communicating our expected business environment to all associates
Demonstrate leadership in living the Purpose of Mars Global Food Segment and Mars business throughout the organization
Ability to influence internal organization around business, customer and market opportunities
Enable success of Mars Food USA through Outstanding leadership in the areas of
Assist in the review of promotional events, promotion validation and analysis in addition to interpreting deductions for accuracy
Builds and maintains strong relationships with sales team, brokers, and other cross functional departments including finance and data support
Coordinate with sales team to validate the integrity of deductions used in sales reporting
Supports Sales Planning on various other activities such as
Sales reporting/sales tracking
Nielsen/syndicated updates and reports
Development and maintaining of Sales support tools
Development of price lists and associated sales materials
Training field sales and broker partners on operation and maintaining promotional event tool
Strong understanding of the sales process and other functional areas impacting the sales process and the ability to translate these practices into market opportunities
Effective communication skills both verbal and written across a diverse audience
Ability to build professional and clear reports
Analytical with demonstrated understanding of Nielsen/IRI data and Trade Management systems
Ability to analyze sales data, perform data analysis, and strong analytical skills
Team player and positive attitude
Have an inquisitive mind

168

Trade Marketing Intern Resume Examples & Samples

Preparing product presentations for the Sales, Trade & Marketing department
Supporting and (partly) implementing Trade plans
Monitoring the execution of Trade Marketing by means of store visits/ online visits
Assisting the Sales team with the implementation and execution of different activities
Data analysis and (by use of metrics) monitoring developments (of games)
Weekly analysing the physical and digital performances
Weekly analysing and advising in purchasing and sales opportunities
Monitoring and advising regarding promotions

169

National Trade Marketing Director Resume Examples & Samples

Oversee TM budget to ensure resources are utilized to drive optimal results and category growth
Work with VP of C&E spirits to regularly review budget and marketing tools across network to gain greatest value from spends
Design and drive annual planning calendar for brand/category activations and tools to support the calendar
Exemplify solid communication skills with the ability to clearly develop and execute effective programs
Standardize best practices and communications across the network for efficiency and growth

170

Director, Trade Marketing Resume Examples & Samples

University or four-year college degree; MBA preferred
14+ years combined channel management, brand management and / or sales experience
Has worked on a business that is global with direct responsibility on a global project. Demonstrates an understanding of differences between countries and cultures

171

TTS Global Trade Marketing Head, VP Resume Examples & Samples

5+ years of prior marketing experience in transaction services or a related field
Working knowledge of Trade business required
A BS in Marketing, Communications or relevant marketing experience, MBA is a plus
Excellent project management skills. Highly organized and deadline driven, able to manage executional details, intricate budgets and cross-functional teams
Must be able to manage multiple high priority projects simultaneously
Flexibility in a fast-paced environment necessary
Must have strong communication skills to provide clear, detailed creative direction. Ability to think creatively and use sound judgment when making business decisions
Desire to continually challenge oneself and drive marketing programs to the next level
Excellent written, verbal communication and presentation skills

172

Trade Marketing Executive Resume Examples & Samples

Support the Marketing Controller in managing the drinks commercial planner
Planning, presenting, implementation and evaluation of central campaigns and activity (e.g. Easter, Six Nations, Christmas and St Patrick’s)
Liaise with liquor suppliers to manage and evaluate ad hoc campaigns/ liquor activity, e.g. product launches, events
Liaise with liquor suppliers to manage kit activity, including compiling nominations, distribution and brief to marketing managers
Negotiate supplier funding with agreed suppliers within agreed rate cards (ie menu feature)
Build relationships with key suppliers to identify and deliver added value opportunities (ie eye-tracking, research, menu design, 3rd party opportunities
Liaise with the marketing managers to help deliver bespoke key campaigns
Assist with key projects, e.g. category launches and perfect serve. Including writing briefs and assisting in producing marketing elements
Keep the supplier budgets up to date, including period end reconciliation and raising invoices where required
Lead and present plans at the Drinks Activity meetings
Briefing and managing creative agencies as required
Polished IT skills including Excel and Power Point
Good communication skills (verbal and written) with ability to influence and motivate
Dynamic, drive, initiative, a self-starter
Able to work to deadline and under pressure
A passion for pubs

173

E-trade Marketing Assistant Manager Resume Examples & Samples

Build a high online growth business that will help improve the lives of Mother& Children in China, while advancing Philips digital transformation journey as a global leader in Health Technology
Bachelor’s degree with > 4 years of related experience in channel trade marketing management; or a Master’s degree with >2 years of related experience in channel trade marketing management
Knowledge and experience in e-commerce principles and tactics
Ability to think from a broad Business Perspective and strategically and out-of-the box, team player, planning & organizational skills, executor, accurate, stress resistant, creative, entrepreneur focused on growth
Evidence of strong project management skills
Fluency in written/spoken English and Mandarin
An energetic, genuine, inventive, supportive and dynamic team atmosphere

174

Mgr, Trade Marketing Resume Examples & Samples

Develop rolling 12 mo. shared channel/vertical market plan with monthly calendar
Work with Sales, SBUs, and Operations to identify, develop, commercialize, and implement specific programs (promotions, events, marketing materials, targeted sampling, flyers, and brochures)
Develop key sales kits to leverage sales resources
Lead and manage the education of the organization on the importance of the highly profitable business
Monitor merchandising plans via pre and post analysis to drive improvement
Develop and execute launch plans and marketing strategies for new product introductions / launches
Work with sales and SBUs to effectively leverage the full spectrum of promotional funds. (Market development, sales promotion, and product marketing budgets)
Develop and manage approved channel specific expense budgets
Collect/develop and analyze sales reports (POS) and market feedbacks from internal sources, syndicated data and customer POS in order to identify key issues, trends, opportunities and market share growth/decline for use in marketing and sales planning purposes
Work closely with SBU, customer, NAM and forecasting groups to execute and evaluate product forecasts
Conduct competitive market analysis to formulate recommendations for an annual brand plan including advertising and promotional strategies
Work with Account Manager and sales representatives in the field to gain knowledge of customer interaction and sales process
Work on and lead projects assigned both individually or within a team environment
Mentor associate and assistant channel managers
BA degree in business administration with a marketing emphasis. MBA preferred
At least 5 - 7 years of marketing and brand or channel management experience. Some sales experience a plus
Significant knowledge of channels of distribution (Commercial, Retail, Superstores)
Experience with the creative development process and program execution
Experience with sales and marketing budgets, P&Ls, forecasting, promotional offers to drive sales
Highly organized and very strong, proven project management skills
Proven performance to create programs to pull through product through channel distribution (Commercial, Retail, Superstore)
Sound analytical skills and acute attention to details
Adept at creative thinking and problem solving
Able to work effectively across functions
Passionate about the business opportunity

175

Senior Manager Brand Activation & Trade Marketing Resume Examples & Samples

Supports SKU complexity reductions for assigned market
Ensures pricing integrity for promotions & launch for assigned market
Approves & implements corrective actions in support of performance & plans for growth relative to Brand Activation in assigned market
Lead and support specific EMEA-wide BA and Trade Marketing projects
Coordinates information flow and requests
Allocates resources to trade show and promotional events
Bachelor's degree (emphasis in business/marketing or related field), MBA or other advanced degree highly preferred
8-9 years of experience working with a leading CPG company (Category Management, Shopper Insights, Marketing, Sales or related position)
Fluent German and English
Demonstrated knowledge of brand management and marketing philosophies, tools and processes and proven record of success. Category Management Association certification a plus
Demonstrated success in leading Category Management (Category Captain) engagements with a major retailer
Strong familiarity with syndicated data, measures and software (e.g. NPD, Nielsen/Nitro, IRI, Consumer Panel, Spectra, ECRM or Market Track, XP3, etc.)
Multi-channel experience and shopper understanding
Convey complex issues brilliantly with excellent communication and presentation skills
Must be able to travel 10-20% of the time

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