Trade Marketing Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the trade marketing job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired. Read the complete guides below for more details.

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JE
J Ernser
Joan
Ernser
1672 Alvah Fall
Houston
TX
1672 Alvah Fall
Houston
TX
Experience Experience
03/2014 – present
Phoenix, AZ
Trade Marketing Executive
Trade Marketing Executive
03/2014 – present
Phoenix, AZ
Trade Marketing Executive
03/2014 – present
  • Applies employment law and Clorox policy knowledge to consult with managers to work through Employee Relations cases to positive resolution
  • Project work that may include assistance to HR Business Partners, project management, facilitation, and research
  • Assist with key projects, e.g. category launches and perfect serve. Including writing briefs and assisting in producing marketing elements
  • Develop briefs and work with Shopper Activation and Space Planning team to ensure delivery of in-store solutions in order for field sales to implement
  • Provides counsel to HR plant and international country managers in handling employee relations issues at their sites
  • Liaise with liquor suppliers to manage kit activity, including compiling nominations, distribution and brief to marketing managers
  • Creates insights from data, using trend and metric information to inform process and program improvements
09/2010 – 12/2013
Los Angeles, CA
Trade Marketing Specialist
Trade Marketing Specialist
09/2010 – 12/2013
Los Angeles, CA
Trade Marketing Specialist
09/2010 – 12/2013
  • Alert respective Trade Marketing Manager and Business Development Manager of issues surfaced via analysis and regular reporting/
  • Create and maintain calendar of activities working with Marketing Manager
  • Be responsible for development of offline and online/digital trade marketing plans, working with Bose Digital and Media teams to develop the very best plans
  • Execute the annual trade marketing plan while ensuring there is alignment and approval within management teams throughout the year
  • Implement and track Category Management projects for retailers with NAM's and Marketing Manager designed to increase sales and brand/category presence
  • Identify and develop necessary POS tools to increase brand presence, market share and improve customer satisfaction
  • Supports Trade Marketing Manager in the development of various marketing materials for the field sales force (i.e. training manuals, sales brochures, etc.)
05/2003 – 03/2010
San Francisco, CA
Trade Marketing Analyst
Trade Marketing Analyst
05/2003 – 03/2010
San Francisco, CA
Trade Marketing Analyst
05/2003 – 03/2010
  • Continue the development and be the primary executer of our Foodservice Customer Relationship Management program
  • Working closely with key customers to provide category and shopper insights to drive performance
  • Development and delivery of new product development (NPD) plans
  • Contribute to the Company’s goals and objectives and improve market share, customer satisfaction and productivity performance
  • Work closely with the Sales and Culinary leaders by providing them analytics and insights
  • Responsible for submitting channel plans (performance improvements and opportunities)
  • Owning responsibility for the development, execution, and performance of all programs designed to increase presence and ultimate take-away
Education Education
Bachelor’s Degree in Business Administration
Howard University
Bachelor’s Degree in Business Administration
Skills Skills
  • Is considered an expert in knowledge of products, solution or service offerings as well as competitor's offerings to be able to sell large solutions
  • Demonstrates high service or product knowledge and professionalism in researching and sharing service-related information with account teams and customers
  • Basic understanding of a specific set of HP's products, software, and services. Able to communicate the strengths of HP's offerings, and overcome objections
  • Ability to motivate partner's sales force
  • Knowledge of promotional marketing processes and practices
  • Effectively sells HP offerings by building strong relationships, and promoting HP's strengths
  • Thorough understanding of HP's organization & operations, including key business rules, and alignment with HP GBU go-to-market strategies, partner segmentation, key programs & initiatives, structure and business model
  • Thorough understanding of HP's products, software, and services. Able to communicate the strengths of HP's offerings relative to competition, and overcome objections
  • Effectively sells HP offerings by building strategic relationships with partner decision makers; aligning partner and HP processes; and promoting HP programs and offerings
  • Financial planning and modelling skills, comfortable to manage business planning and reporting
Create a Resume
1

Director, Trade Marketing, Estee Lauder Resume Examples & Samples

  • 8+ years relevant experience – to vary depending on seniority of job
  • Have facility to identify, prioritize and adjust to multiple needs
  • Exhibits strong track record of talent development, both personal and direct reports
2

Junior Trade Marketing Resume Examples & Samples

  • Master’s Degree in Economic or Marketing
  • 2/3 years of marketing/trade marketing experience, gained in an international environment
  • Outgoing personality, creative thinking, positive attitude, strong organizational and time management skills
  • Excellent computer skills, proficient in MS Office
3

Trade Marketing Specialist Resume Examples & Samples

  • Develop the Retail Marketing executions based on strategic roll-out plans on-time and on-budget
  • Implement the retail roll-out plans for all in-store communication through point of sale material and displays on-time and on-budget
  • Identify POS opportunities and proactively suggest and implement improvements
  • Follow through end-to-end deliverables for POS support via logistics and merchandising to ensure 100% readiness at planned retail intro
  • Day to Day management and liaison between trade marketing and Sales
  • Liaise with the sales team to identify local promotional campaigns and to develop tailor made offers to our trade partners
  • Prepare the requested reports to evaluate campaigns and KPIs
  • Ensure on-budget activity and management of all documents relates as per internal audit policies
  • Responsible for managing invoices procedure and liaising with finance
  • Ensure that all adhoc projects regarding TM meet the required deadlines
  • Ensure that the brand image is visible in all showrooms
  • Fluent in English (written and verbal)
  • French required
  • Arabic a plus
  • Intermediate knowledge of MS Office, especially Outlook, Excel and Powerpoint
  • Excellent presentation and communication skills, relationship building
  • Implementation driven personality
  • Ability to travel in the region
  • Knowledge of InDesign, Photoshop and Illustrator skills a plus
  • University degree in marketing, business administration or fashion marketing
  • Industry: Sporting Goods or directly related
4

Stage Trade Marketing Resume Examples & Samples

  • University Degree in fashion/design
  • Office suite knowledge: PPT advanced, excel and word good
  • Italian and English: fluent, written and spoken
  • Passion and knowledge of trade/retail environment, digital channels and innovative technologies
5

Trade Marketing Specialist Resume Examples & Samples

  • Develop (in conjunction with brand marketing and sales team) a tailored Trade Marketing plan with identified wholesale partners, to uplift the brand image and drive rate of sales objectives and relevant KPIs
  • Develop specific category toolboxes for wholesale accounts for in store, e com and social channels that activates the agreed KPi’s
  • Manage the process of ordering all in-store POS requirements by category, account- globally and locally
  • Support the sales team the sell-in process to influence the order book
  • Support the execution of the Trade Marketing Plan for relevant accounts and to ensure category consistency
  • Execute all in store event and promotional activity as agreed within the Trade Marketing Plans
  • Measure the success of all campaigns in order to identify the successful marketing tools and ensure KPI’s were met
  • Identify the stores (by account) that have specific Visual Merchandising requirements and to ensure the support is actioned by the VM team
  • Ensure that all branded space accounts are given relevant trade marketing support
  • Plan, co-ordinate and implement all in-store product training activity for targeted stores
  • Brand knowledge and commercial understanding
  • Retail market knowledge/competitor knowledge
  • Microsoft office: Word, Excel and PowerPoint
  • Strong passion for sport & lifestyle
6

Cib-global Head of Trade Marketing Resume Examples & Samples

  • Develop global strategy and regional marketing plans for GT&LP, executing, championing and measuring success
  • Ensure alignment of marketing strategy with GT&LP business product priorities business and objectives
  • Manage marketing resources to deliver the requirements of the businesses across the globe. This includes, but is not limited to, thought leadership, digital marketing, advertising/advertorials, collateral development, client events, client engagement/communications, and selected sales support
  • Secure and manage the GT&LP marketing budget
  • Ensure quality, consistency and use of best practices, taking advantage of scale and global initiatives
  • Manage integration of GT&LP marketing activities and strategy within overall CIB marketing policies and program. Partner across CIB Marketing as appropriate
  • Represent GT&LP on the Banking Marketing leadership team. Aggregate information on marketing activities for presentation to the relevant management forums, both regionally and globally
  • Serve as a member of the GT&LP global business management team
  • Ensure consistency and best practice within all global marketing functions, across the regions and lines of business
  • Effectively leverage CIB marketing resources and centers of excellence on behalf of the GT&LP business
  • Manage governance and controls around all marketing activities, such as content and events, including legal and compliance approvals. Ensure team’s adherence to all relevant policies and processes
  • Communicate the value proposition and successes of the Global Trade and Loan Products business to our J.P. Morgan business partners via active participation in cross-LOB marketing committees and coordination with the heads of the different segment and product groups globally
  • Create measurements and metrics that report on the efficacy of all marketing activities. Accountable for reporting on marketing activities of the GT&LP business to the relevant marketing heads for Banking and CIB
  • Provide leadership, management oversight, and personal development support for GT&LP marketing team members
  • Support other Banking marketing projects
  • Minimum of 10 years experience in marketing and communications
  • Prior experience in wholesale and/or business-to-business marketing, in a global organisation, with at least five or more years of demonstrated expertise in marketing management. Financial Services experience preferred, with a focus on Trade Finance and credit products
  • Evidence of solid leadership skills and attributes, high level of energy and integrity. Ability to speak up and push back. Demonstrates respect for a diversity of opinions and styles. Is not afraid of accountability and responsibility
  • Must be comfortable with managing employees remotely, across international regions and time zones, and leading effectively in matrix reporting arrangements
  • Oriented towards execution, and demonstrated ability to be effective in ambiguous situations
  • Ability to think strategically and execute quality output under tight deadlines
  • High level of creativity, ability to think "outside the box" and to multi-task
  • Ability to work across marketing channels and media, with strong project management skills
  • Superior oral and written communications, analytical skills and influencing skills. Excellent writing and editing skills a necessity
  • Comfortable with and an advocate for change
  • Comfortable working in a matrix management organisation structure
  • Periodic travel required
7

Manager, MAC Key Account Trade Marketing Resume Examples & Samples

  • 5+ years marketing related experience
  • College Degree with focus on Marketing
  • Requires strong oral and written communication skills, as well as interpersonal capabilities with internal functional groups as well as with external partners
  • Prestige beauty and department store experience
  • ELC experience preferred
  • High in initiating change, strategic thinking, persuasion, and response to negativity
  • High degree of proficiency in working with numbers and quantitative analysis
  • Travelling will be required
8

Analyst, Trade Marketing Resume Examples & Samples

  • Oversees and maintains trade spending database across physical and digital accounts, insuring accurate budgets and real time representation of account activity; working with trade and sales teams and providing regular reporting to WBIE management
  • Manages trade activity for Catalog titles – develops quarterly catalog plans, including working across divisions at WB –working with the Director, develops and implements quarterly pricing, merchandising and advertising plans on catalog titles to meet or exceed quarterly volume targets, including partner titles
  • Runs execution on GWP and DLC for promotions at Americas accounts, including maintaining and distributing up-to-date status and issues tracking for all announced titles. Proactively communicates issues with customs and import tariffs (Canada, Mexico, Brazil and rest of Latin America), safety and COPA compliance, vendors (pricing, terms, receipt of goods and payment)
  • Performs regular reporting and analysis of WBIE trade spend, with a focus on ROI measurement by-account and by-vehicle
  • Creates regular reporting on WBIE accounts, both physical and digital, benchmarking performance, opportunities, and competitive conditions. Prepares category reports and information, including weekly promotional reporting. Shares findings across all Warner divisions
  • Assists with the preparation of line review presentations for both physical and digital accounts
9

Trade Marketing Resume Examples & Samples

  • Ensure implementation of Trade Marketing operative plan for Field&Fashion channel in line with strategic guidelines, coherently and in synergy with brand and product priorities
  • Ensure that communication is consistent with the tonality and quality of Reebok brand communications
  • Ensure flawless implementation of Reebok retail space management projects (RSM+ RCR areas)
  • Prepare briefs and manage agencies for Trade tools, in line with Brand Marketing guidelines and/or creative platforms
  • Execute POS and event solutions to win the consumer at the store
  • Ensure collaboration and alignment with different channel’s sales teams
  • Ensure alignment and exchange of communications with Global trade and retail counterparts
  • Ensure alignement with other Trade Marketing channels in order to guarantee coherence of Reebok image on the territory
  • Constantly check assigned budget, in line with Direct Manager’s guidelines and in full respect of internal NTP procedures
  • University Degree/Marketing Degree
  • 2-4 years working experience of which ideally 1 year experience in marketing department
  • Very good computer skills for Outlook, Word, Excel, Power Point, BI and BO, basic SAP
  • Passion for sport, Fashion and new trends in consumer behavior and retail evolution
10

Specialist, Trade Marketing Resume Examples & Samples

  • Provide input into the creation of the seasonal account plan, as well as the overall Market plan related to the implementation of the Global Brand Activation strategy
  • Brief Global Concepts-to-Consumer on any additional Market retail marketing needs, obtain approval and create and execute the initiatives in line with brand guidelines
  • Ensure the Global/Market Brand Calendar is followed throughout the Market and that any account work complements this
  • Report on performance of all trade marketing initiatives
  • Implement and Execute Global Trade Marketing strategy for all channels
  • Experience in both market and above market organization preferred
11

Trade Marketing Executive Resume Examples & Samples

  • 5 years+ working experience
  • Substantive experience in theatre marketing or retail marketing would be an advantage
  • Strong presentation skills in English and Chinese necessary
  • Experience of supporting and driving successful territory-wide marketing campaigns at a retail level
12

Temp Director, Trade Marketing Resume Examples & Samples

  • Arranging hotel room blocks/accommodations
  • Organizing travel for the group
  • Organizing and distributing badges
  • Maintaining and tracking the budget
  • On-site booth management (before, during and after the trade show) Making sure the audio/visual equipment is up and running
  • Booth duty is covered and meetings are scheduled
  • Troubleshooting any issues that arise
  • Extensive knowledge of creative development and production processes (print, video, online)
  • Minimum 5 years of experience in account management/advertising, event marketing or trade shows
  • Must be able to multi-task and oversee several tasks at one time
  • Strong problem solving skills; resourcefulness
  • Have a high level of creativity
  • Be proactive and enthusiast
13

Trade Marketing Specialist Resume Examples & Samples

  • Delivers POS materials in order to implement brands’ strategies for in given categories in the point of sales
  • Carries out Trade Marketing programs, defines and executes company strategy for in given categories
  • Cooperates with commercial and marketing teams designed to increase sales and brand / category presence
  • Reports sales needs and field intelligence to commercial / marketing teams
  • Monitors and improves processes to better link marketing and commercial activities
  • In cooperation with sales and marketing, manages BTL – planning, production, implementation, stock management
  • Manages budget and ROI for category activities
  • Experience in creating & managing channel strategies and channel promo plans
  • Trade marketing tools knowledge and experience in organizing trade actions
  • Good knowledge of market & channel specifics
  • Ability to manage complexity
  • Influencing, presentation and negotating skills
  • Strong communication and networking skills
  • Flexibility, desire to learn, strong self-motivation
14

Director, Trade Marketing Resume Examples & Samples

  • Create channel wide trade marketing initiatives, both multi-title and title-specific that drive revenue, create synergy, and strengthen the WB brand in both the physical and digital marketplace
  • Oversee trade marketing managers and review plans, budgets, and tactics used to drive revenue of WBIE brands within the retail channel, including both traditional retailers like GameStop, and digital retailers like STEAM
  • Develop and implement quarterly merchandising and new product launch plans of selected AAA brands to meet or exceed physical and digital quarterly volume targets
  • Work with Regional VPs/Directors/Managers to develop compelling account promotional programs
  • Ensure that the trade plans and budgets are in line with partner guidelines and that the necessary partner approvals are obtained for all assets and programming on a timely basis
  • Participates in sales meetings, events, seminars, and conventions
  • Manages promotional funding, utilizing appropriate documents and databases to deploy, track, and deliver desired results within budget
  • Penetrates physical and digital accounts by meeting with key functional and managerial decision makers to develop rapport and understanding of their business processes and authority
  • Works with internal and external co-promotional partners to conceptualize and develop programs on an account specific basis
  • Penetrate the digital marketplace to drive new revenue streams on STEAM, PSN, XBL, and eShop
  • Handles administrative issues including, but not limited to, sales reporting, T&E reports, special requests, MDF/coop reports, volume tracking and launch reports
15

Trade Marketing Resume Examples & Samples

  • University or Bachelor's degree preferred in Marketing or Finance
  • Typically 3-5 years of professional experience in a related field
  • Understanding/ Practice of sales processes in the IT industry
  • Business planning skills
  • Financial planning and modelling skills, comfortable to manage business planning and reporting
16

Trade Marketing Tablet Resume Examples & Samples

  • Operational Market research
  • Understanding of Product Life Cycle challenges and levers to address
  • Knowledge of promotional marketing processes and practices
17

Trade Marketing Resume Examples & Samples

  • University or Bachelor's degree
  • Typically 8-12 years of selling experience at end-user account or partner level
  • Experience selling to partners in a complex environment
  • Thorough understanding of the IT industry, competing vendors, and the channel. Dimensions include competitive positioning and business models
  • Thorough understanding of HP's organization & operations, including key business rules, and alignment with HP GBU go-to-market strategies, partner segmentation, key programs & initiatives, structure and business model
  • Thorough understanding of HP's products, software, and services. Able to communicate the strengths of HP's offerings relative to competition, and overcome objections
  • Effectively sells HP offerings by building strategic relationships with partner decision makers; aligning partner and HP processes; and promoting HP programs and offerings
  • Develops strategic plans with the partner to grow the size of the business and HP's share
  • Partners effectively with others in the account to ensure coordinated efficient account management
  • Ability to motivate partner's sales force
  • Coordinates and directs efforts across HP sales teams and across business groups
  • Thorough understanding of pipeline management discipline and ability to explain benefits to partners/other sales teams members
18

Trade Marketing Student Intern Resume Examples & Samples

  • Flexibility to work on own initiative or within a team and cross-functional framework
  • Strong IT skills, full working knowledge of Microsoft Office packages, email and internet
  • Good communication and interpersonal skills (approachability)
  • Excellent organisation and attention to detail
  • Analytical thinking and problem solving
  • Good knowledge of company structure, personnel and system
19

Trade Marketing Specialist Resume Examples & Samples

  • Plan, develop and ensure the implementation of Trade Marketing operative plan ad hoc for Key Accounts, executing the activities together with Brand and Merchandising functions
  • Execute the Key Accounts Trade Marketing plan in line with strategic guidelines, coherently and in synergy with brand and product marketing priorities
  • Ensure that the communications are consistent with the tonality and quality of adidas brand in line with brand guidelines and creative platform
  • Ensure proper customer relationship management. Work closely with the marketing team of the account to ensure needs and approvals are secured
  • Prepare briefs and manage agencies (local and global) for trade Tools and media plans, in line with Brand Communication guidelines and/or creative platforms
  • Execute POS, space management initiatives and event solutions to win the consumer
  • Promote and ensure collaboration and alignment with Key Accounts sales teams
  • Ensure direct monitoring of the territory and trade activities in order to evaluate margins, measure return of the investments and provide report analysis vs set KPIs
  • Ensure coordination of activities with other Trade Marketing functions in order to guarantee coherence of adidas image at the point of sales
  • Plan, manage and check assigned budget, in full respect of internal procedures
  • Understand the Key Accounts consumer retail environment including share of buy, competitor concepts and support tools
  • University Degree/Marketing degree
  • 2-3 years working experience ideally in marketing department
  • Ideally experience in working in an international context and interacting with Global HQs
  • High level of project management, scheduling and negotiation skills
  • Ability to manage or collaborate with internal and external multidisciplinary groups
  • Fluent English & Greek (written and spoken)
  • Advanced skills at MS office
  • Passion for sport, fashion and new trends in consumer behavior and evolution of retail
20

Trade Marketing Specialist Resume Examples & Samples

  • Drive product positioning and messaging for the rest of the organization
  • Leverage all assets to deliver compelling sales arguments to the market
  • Manage all CRM activity including contact databases, newsletters
  • Demonstrable marketing experience (or equivalent education), primarily in B2B, product technology marketing and ideally within the online advertising technology industry (DSP, agency trading desk, SSP, exchange or ad server)
  • Time on the supply side highly desired
  • Strong relationship building, communication, writing and presentation skills and ability to multi-task, prioritize and organize work to meet deadlines and multiple requests
  • Positive, can-do attitude, problem solver, and enjoys working in a fast-paced, high energy, and rewarding environment
  • please note this is a 12 month fixed term contract
21

Adidas Trade Marketing Specialist Resume Examples & Samples

  • Supports development of competitive, customized Marketing plans, linked to Brand and Sales strategy, for key customers and selected Fields customers
  • Manages/tracks Key Accounts Budget according to key brand priorities
  • Supports Brand Marketing Manager in providing sell-in excellence in commercial/ marketing presentations to customers, e.g. at the seasonal sell-in meetings, KA meetings etc
  • Drives the execution of annual marketing plan with sales in line with adidas standards and co-ordinates with Sales to deliver key concepts on time at customer level
  • Independently uses all marketing tools and works with agencies to develop and produce the selected tools for the trade
  • Monitors brand execution through store visits and is the expert of the shop floor presentation
  • Tracks implementation and ROI and discusses findings with Sales team in order to optimize on time
  • Cooperates closely with Sales and customer representatives
  • Monitors spend against Account Working Budget/ sellout budget
  • Monitors and evaluates (on a seasonal basis) effectiveness/ ROI of in-store activations in the context of the defined goals
  • Monitors and reports on competitors’ activities regarding brand/ in-store communication and propose/ initiate/ take actions
  • Fluency in Croatian and English
  • Advanced MS Office skills (mostly Excel and Power Point)
  • Preferably (but not necessarily) degree qualified in a business and/or marketing related discipline
  • Minimum of three (3) years of relevant experience (Marketing/Sales), preferably in Retail (sporting goods industry and/or the broader consumer products sector preferred)
  • Ideally experience in working in an international context
  • Ability to contribute to the success of cross-functional teams and to the goals of the broader organization
22

Senior Specialist, Trade Marketing Resume Examples & Samples

  • Brief Global Concept-to-Consumer on any additional market retail marketing needs, obtain approval and create and execute the initiatives in line with brand guidelines
  • Ensure the Global/Market brand calendar is followed throughout the market and that any account work complements this
  • Ensure all space management solutions are partnered with the best point-of-sale with regular updates
  • Report on performance of all trade marketing initiatives to ensure its optimal marketing activities
  • Implement and execute Global trade marketing strategy for all channels
  • Relevant KPIs include
  • Brand SOB by Key Account
  • Sell-through by Key Account
  • Traffic and Conversion
  • Over 4 years of Sales and/or Marketing experience
23

Director, Trade Marketing Resume Examples & Samples

  • Develop annual promotional strategies and discount tactics on a quarterly basis for Field Sales/Retail Marketing to maximize distribution opportunities, promotional opportunities (esp. seasonal), close distribution gaps and maintain profit margins. Oversee account-specific retail program development and implementation across all physical and digital clients with retail marketing. Oversee retail distribution submissions at top accounts with retail marketing
  • Manage inventory planning process; recommend inventory builds and facilitate approvals for new releases, promotions and catalog. Manage SKU re-works and catalog re-packaging transitions. Oversee inventory management of catalog skus. Lead weekly Sales & Operations meetings
  • Lead liquidation initiatives for all F&A/Partner Brands’ franchise product
  • Work closely with marketing teams and sales forecasting in the development and communication of new release account goals
  • Work with retail marketing and brand marketing to ensure accurate and timely sales communication of all New Releases (i.e. new content available, date changes, price changes, strategy updates, etc.) and Discount Promotions
24

Trade Marketing Assistant Manager Resume Examples & Samples

  • Identify and develop necessary Point of Sales tools to increase brand presence, market share and improve customer satisfaction
  • Create and maintain trade calendar of activities working with both the Retail & Marketing team
  • Monitor and evaluate TM programs and activities to measure effectiveness and recommendation of improvements as needed
  • Work closely with the retail & marketing team to ensure that trade marketing strategies are aligned with marketing objectives and sales revenue targets
  • Analyse brand sell through results by channel and make recommendations to increase results
  • Manage budget and ROI for his/her specific Trade Marketing activities
25

Trade Marketing Executive Resume Examples & Samples

  • Provide marketing support to sales team and distributor to ensure to achieved business target
  • Implement Motul China market strategy and monitor and evaluate marketing programs and performance
  • Design marketing program and promotion tools
  • Set up marketing info data base
  • Organize and participate (through distributor) exhibition to promote Motul brand
  • Build up rapport with local media / racing society
26

Performance Trade Marketing Executive Resume Examples & Samples

  • Implement PUMA’s performance look in wholesale across window and in-store; digital; and visual merchandising
  • Work closely with the sales and marketing team to deliver best-in-class marketing and visual merchandising in-store executions
  • Develop and execute a world-class staff training programme on key seasonal PUMA campaigns
  • Be PUMA’s “Eyes & Ears” to the Retail Market
  • Retail marketing experience within the performance or FMCG industry with passion for sports brands,
  • Strong knowledge of the performance market and consumer marketing within,
  • Strong commercial acumen,
  • High emotional intelligence and strong networking skills
  • Skilled in project/budget management,
  • Written and spoken English competency to a business standart,
  • IT literate with strong skills in Excel, Word, PowerPoint and Photoshop or Illustrator,
  • Strong attention to detail,
  • Ability to work flexibly in a fast paced, highly functioning team,
  • Ability to manage agencies and key accounts,
  • Self-starter, highly collaborative and solutions-orientated
27

Trade Marketing Executive Resume Examples & Samples

  • Support the Trade Marketing Manager in implementing specific promotions with the retailers
  • Report sales needs and competitive intelligence to commercial and marketing teams
  • Monitor and improve processes to link marketing and commercial activities
  • Manage budget and ROI for specific trade marketing activities
  • Monitor and manage execution quality of in-store staging of animations and launches
  • Strong understanding of brand equity
  • Experience on event is preferable but not neccessary
  • Deep market and retail knowledge
  • Strong influencing and negotiating skills
  • ROI management; understanding of client P&L
  • Proficiency in English and Chinese
28

Temporary Franchise & Trade Marketing Assistant Resume Examples & Samples

  • To ensure our Franchise and Wholesale Partners receive all seasonal assets required
  • Collate seasonal marketing plans and budgets for Franchise Partners
  • Assist with managing the budget spends and activate all initiatives in the markets
  • Manage Wholesale product sample requests
  • Previous credible experience of working within Marketing
  • To be educated to degree level with a minimum 2.1 in Marketing or business related subject
  • Advanced user of the Microsoft Office suite
29

Trade Marketing Specialist Resume Examples & Samples

  • To develop annual trade support plan for the managed Brand(s) in accordance with corporate guidelines and company objectives
  • To initiate and lead development, marketing and sales implementation and evaluation of trade marketing activities within given time frames
  • Constantly communicate with Sales team to ensure common understanding of the executed activity and achievement of desired objectives
  • Development of point of sales materials and trade equipment together with external agencies and Marketing team
  • Timely agree with brand marketing and communicate to Sales team merchandising standards. Monitor POS compliance with agreed standards during field visits. Provide recommendations to brand marketing on merchandising standards changes
  • Constantly track, monitor and analyze competitors’ situation in the marketplace
  • Constantly track and reconcile together with financial control trade marketing budget for managed Brand(s). Ensure that all the recommended actions are within the approved budget limits
30

Trade Marketing Executive Resume Examples & Samples

  • Develop, implement and evaluate in store promotional activities, concepts and POS Materials in line with Marketing and Sales plans
  • Coordinate the activity of BTL agencies in order to develop communication materials and commercial activities. Monitor and evaluate their activity
  • Identify and develop new opportunities of promoting the products. Analyze periodically the promotional mechanism for key categories in each channel and propose adjustments for our brands if needed
  • Define and plan the support for all new launches together with Marketing, Sales and Trade Marketing Manager
  • Constant monitoring of in-store activities (L’Oreal and competition). Perform regular field visits
  • Organize Sales Force contests, develop and implement dedicated Trade programs
  • Budget management for each campaign, looking for cost efficiency while meeting the business objectives
31

Intern International Trade Marketing Resume Examples & Samples

  • Assist marketing managers in creating trade marketing tools
  • Creating agencies brief
  • Attending meetings and create reports
  • Giving regular feedback to the agencies
  • Following up the different projects, being pro-active and giving ideas
  • Assist on the preparation and proceeding for our internal trade show
  • Following up the delivery of POP
  • Ensuring every elements delivered is consistent to what was expected
  • Communicating with the agency in case of issue
  • Ensuring that all rooms� marketing islands are well presented
  • Assist marketing managers in presenting and providing the trade tools to the regions
  • Following up the delivery of guides and artworks from agencies
  • Creating a report tool to give regular update to the regions on the guides and artworks delivery
  • Organizing the internal Puma drive
  • Organizing the file sharing platform
  • Organizing the upload of artworks and sell-in guides on our file sharing tools
  • Coordinating the requests from different regions/countries
  • Assisting in creating presentations, reports and wrap ups
  • 360 showrooms presentation
  • Regions execution wrap up
  • In-store checks reports
  • Manage small scale projects
  • > Planning and execution of the brand range products photo-shootings
  • Coordinating product samples
  • Planning photo-shoot
  • Creating a report tool to give regular updates the Brand and regions regarding the shots delivery
  • Delivering the shots to Brand and regions
  • > Create a trade news letter and feed our inspiration book
  • Searching for new trends
  • Conduct competition analysis
  • Creating a report tool to give regular updates to the team
  • Create an inspiration book
  • Assisting Event Manager in all aspects of the planning & execution of global key account events
  • Attendee management & registration process
  • Coordinating samples, products and gifts for global events
  • Daily operational tasks
  • Enrolled student with relevant studies, e.g. Business Administration, Marketing Management, Sports Management, or the like
  • Fluent in English written and verbal communication, German skills advantageous
  • Experiences in retail or trade advantageous
  • A solid proficiency of MS Office
  • Experience abroad advantageous
  • Enthusiastic, initiative-taking, committed and flexible team player
  • Passion for sports and lifestyle
  • Valid driver�s license
32

Trade Marketing Executive / AM Resume Examples & Samples

  • Lead trade marketing initiatives to ensure proper strategy is in place to meet both brand and customer expectations
  • Develop Consumer promotions in collaboration with Brand Manager and Retail Manager and support Market executions
  • To implement and track Trade Marketing programmes for retailers with commercial and marketing teams designed to increase sales and brand/category presence
  • Carry out specific Trade Marketing programmes, respecting company commercial policies, company strategy with the retailers and brand equity
  • Report sales needs and field intelligence to commercial / marketing teams
33

Digital Trade Marketing Assistant Resume Examples & Samples

  • Coordinate digital trade marketing activities in EU territories with local managers
  • Benchmark digital retail marketing activities
  • Competitive benchmark on the gift card sector and other digi-tail best practices
  • Create a newsletter in collaboration with the brand marketing assistant to share Blizzard Entertainment’s local best practices and market analysis
  • Develop digital trade tools with the help of the creative and web services teams
  • Follow-up and report on sales activity
  • Work on cross-transversal projects tied to Blizzard digital trade activities
  • Cover Letter which should include
34

Intern Trade Marketing Resume Examples & Samples

  • Ambitious
  • Reliable
  • Marketing – sport business oriented
  • Driver’s license
  • Solid understanding of Microsoft Office incl. PowerPoint
  • Dutch (native speaker)
  • English (fluent, spoken and written)
35

Trade Marketing Specialist Resume Examples & Samples

  • Implementation of trade marketing strategy for Skin Care categories
  • Managing of promo and tailor made activities in all sales channels
  • Close cooperation with marketing and sales departments as well as with key clients
  • Managing of production and distribution of POS materials
  • Market monitoring
  • At least 2 years of experience in Trade Marketing within FMCG sector
  • Higher education
  • Self-sufficient and dynamic person with strong organizational skills
  • Very strong analytical and synthesis skills
36

Trade Marketing Specialist Resume Examples & Samples

  • Carry out specific Trade Marketing activities, respecting company commercial policies, strategy with the retailers and brand equity
  • Proposing new Trade marketing activities that will drive efficiency in sell-out
  • Report sales needs and field intelligence to Business Development Manager and commercial / marketing teams
  • Monitor and improve processes for better coordination between marketing and commercial activities
  • Manage budget and ROI for your specific Trade Marketing and PR activities
37

Global Trade Marketing Director Resume Examples & Samples

  • Global Trade and/or Retail Marketing and Concepting experience of 8-10 years required and must have strong leadership background
  • Ability to effectively communicate to a broad audience including the Executive, Product, Marketing and Sales Teams worldwide
  • Ability to lead, coach and develop staff to improve performance and achieve professional goals
  • Demonstrated ability to juggle conflicting/changing priorities while maintaining a positive attitude in the face of challenging deliverables
  • Super organized, results driven and culturally savvy
  • Travel required 25%+ annually as needed
38

Trade Marketing Associate Director Resume Examples & Samples

  • Bachelor's degree minimum; MBA degree strongly preferred
  • 7+ years overall recent/relevant experience
  • Entrepreneurial and innovation-oriented - able to identify and bring new ideas to market quickly
  • Idea-oriented and brand-focussed with exceptional strategic thinking and the ability to develop relevant creative ideas
  • Keen attention to detail, exceptional organisational skills and a pragmatic approach to problem solving
  • Demonstrable history of managing agency relationships and delivering impressive work
39

Trade Marketing Resume Examples & Samples

  • Experience in trade marketing (preferably in sporting goods industry or FMCG)
  • Experience in working with marketing agencies (or within agency) can be advantage
  • Excellent presentation, negotiation and organisational skills
  • Advanced user of MS office
  • Experience in working in an multinational environment is advantage
  • Min 2 years of full-time professional experience in Marketing
  • Fluency in English and Croatian, understanding Slovenian language is an advantage
40

Director, Trade Marketing Resume Examples & Samples

  • Develop annual promotional strategies and discount tactics on a quarterly basis for Field Sales/Retail Marketing to maximize distribution opportunities, promotional opportunities (esp. seasonal), close distribution gaps and maintain profit margins to achieve annual financial goals. Oversee account-specific retail program development and implementation across all physical retailers with retail marketing. Oversee retail distribution submissions at top accounts with retail marketing (i.e. Walmart, Target, Best Buy)
  • Create quarterly discount promotions (inclusive of Holiday and Black Friday) and submit written codes to Sales Communication Team
  • Create post-analysis of Fall TV titles and top selling titles outside of Fall TV with respective sales performance, placement as well as competitive analysis of releases, retails, etc., for the first 8 weeks at top accounts
  • Provide key learnings to WBTV Brand Marketing
  • Support 3rd party partners in sales planning and field sales communication efforts while managing expectations
41

Trade Marketing Assistant Manager Resume Examples & Samples

  • Familiar with retailer and consumer goods industry
  • FMCG Experience will be an advantage
  • Speaking and writing proficiency in both English and Chienese in essential
  • 2years Account sales experience
42

Trade Marketing / POS Specialist Resume Examples & Samples

  • Develop the executions based on strategic roll-out plans on-time and on-budget
  • Implement the roll-out plans for all in-store communication through point of sale material and displays on-time and on-budget
  • Proactively suggest and implement improvement at POS
  • Drive the implementation and planning of POS / in-store of all new stores, renovations/ upgraded of existing stores
  • Day to Day management and liaison between trade marketing and the channels
  • Responsible for managing the warehousing of POS elements in our various warehouses
  • Responsible for the Preparation of ad hoc projects and analysis
  • Reporting of all campaigns and tasks
  • Experience in trade or sales and marketing, Sport or fashion industry
  • Advanced computer skills (Microsoft Word, Excel, Power Point and Outlook)
  • Detail oriented, organized and dynamic
  • > 2 years of overall work experience in retail, visual merchandising or trade marketing
43

Intern International Trade Marketing Resume Examples & Samples

  • Ensuring the perfect presentation of our tool during the whole week and coordinating the hand over to the Brand Center team afterwards
  • Organizing & maintaining the internal Puma drive
  • Controlling the upload of artworks and sell-in guides on our file sharing tools
  • Managing the requests from different regions/countries
  • Assist in creating presentations, reports and wrap ups
  • HQ showrooms presentation
  • > Create a trade newsletter and feed our inspiration book
44

Trade Marketing Executive Resume Examples & Samples

  • Under the supervision of the Trade Marketing Manager
  • Provide comprehensive support across trade marketing for both launch programmes and back catalogue promotion
  • Assist in trade launch strategies for key titles, helping to seek input into plans from within the business and all global functions and territories
  • To support the brand management of key BBCW Global Brands with Trade, ensuring the correct delivery of assets, adherence to brand guidelines, understanding and championing the relevant brand(s), attending meetings and deputising for the Trade Marketing Manager where required
  • To have a good knowledge launch slate of programming, and to assist in administering the Programme Prioritisation documentation across all genres
  • Assist in the creation and briefing trade events to the Creative team in a timely and well considered manner
  • To act as Brand Guardian to region for trade assets, ensuring brand consistency around the world through extensive liaison with both production and regional teams
  • To lead in the distribution of trade marketing assets to regional marketers, ensuring all materials, documents, best practice and other relevant information is supplied. Ensure constant communication with these contacts to provide a top quality central service
  • To be a knowledgeable user of Infocentre, able to access sales reporting information to inform trade events, marketing plans and campaigns
  • To contribute to the organisation and smooth running of trade events, undertaking a range of event facilitation. Assisting in planning to execution, liaising with sales teams, customers, and venue contacts etc)
  • General administration support for the Trade Marketing team including the delivery trails and marketing assest, the organisation of couriers, maintenance of filing systems, management of travel arrangements and logging of leave etc
  • A SAP Super user for the team, responsible for raising purchase orders and ensuring payment of invoices, tracking and reporting Trade Marketing and event spend
  • Experience in managing multiple projects of varying degrees of priority with deadline constraints
  • Ability to liaise with regional teams and ensure clear and effective communication across multiple time zones
  • Experience within a media marketing environment
  • Excellent organisational ability and attention to detail
  • IT skills including Word, PowerPoint, Excel. Some knowledge of Quark, Indesign, Photoshop, web design packages would be an advantage
  • Foreign languages are an advantage
  • Experience in trade marketing or media sector advantageous
  • Degree or Professional Business / Marketing qualification
  • Experience in managing internal and external stakeholders
  • Experience of international environment, or ability to demonstrate an understanding of local market needs and sensitivities
45

Senior Trade Marketing Specialist Resume Examples & Samples

  • Prepare the annual retail plan, updating and executing it monthly
  • Coordinates that visual materials are distributed to related locations and controls that they are properly used. If requested, takes used ones back for future projects
  • Implement integrated marketing packages for account specific needs through brand marketing activities (in alignment with local marketing tools, offers and guardrails as well across channels)
  • Contribute to account marketing plans to all key players internally and externally Support the development of additional account specific sell-in tools (Account Marketing Toolbox) when needed
  • Coordinate Marketing tasks of space management initiatives (SiS, VM, trade activations, ...)
  • Enforce brand marketing guidelines in trademarks, logos, and publications
  • Develop and track budgets
  • Measure success of trade marketing campaigns
  • Analyze and support both category and cluster marketing plans to align with brand strategy and achieve annual operating plan goals
  • Create and enhance agency and partner relationships
  • Minimum 2 years of experience in all brand marketing disciplines
  • Bachelors in related field required,
  • Previous experience working in a global & local matrix organization required
  • Industry experience preferred
  • Very good writing skills
  • Individual with strong interpersonal, influencing skills (e.g., relationship management, facilitation) and marketing knowledge and experience. Consumer and customer-minded brand builder and implementation driven personality who understands all marketing disciplines and how to orchestrate them across categories across all distribution channels
46

Trade Marketing Specialist Resume Examples & Samples

  • Masters Studies (preferably in Pharmacy/Management/Economy)
  • At least 2/3 years of experience in the Trade Marketing function (a previous experience in the Pharmacy market is an asset)
  • Knowledge of MS Office (Excel - advanced)
  • Analytical competency (ability to analyze data and draw conclusions)
  • Fluent English and Italian
47

Trade Marketing Specialist Resume Examples & Samples

  • Execute the annual trade marketing plan while ensuring there is alignment and approval within management teams throughout the year
  • Produce trade related sell sheets throughout the year to disseminate information on trade related programs
  • Evaluate usefulness of trade marketing programs for future programs by comparing and contrasting past programs against current company goals and strategies
  • Evaluate the requests of sales teams against company goals and other national or local programs
  • Process all incoming fixture and custom marketing POS jobs for Quiksilver, Roxy and DC (wholesale and key accounts)
  • Keep track of current fixture / POS inventory levels and alert management when levels are below the minimum. Reordering when approved
  • Oversee a high volume and variety of seasonal marketing print projects from Inception to Completion and through to Distribution
  • Liaise between Design, Marketing and Sales Teams to create and maintain traffic schedules with efficient workflow
  • Act as point person for all questions regarding project workflow, creative timelines, and expected deliverables
  • Ensure that each stage of a project moves forward to timely and approved completion by monitoring job status, helping manage change requests, and resolving discrepancies
  • Meet weekly with Marketing and Design teams to ensure priorities are set and meet deadlines
  • Partner with Vendors to approve proofs, organize delivery and installations (where relevant)
  • Update traffic log daily by tracking all active jobs as new jobs are scheduled and projects are completed (delivered and/or installed)
  • Generate and disseminate traffic status reports plus keep management updated
  • Fully understand department job processes and procedures
  • 2 to 3 years experience in traffic coordination within marketing or creative agency
  • Experience delivering GTM strategies & operations
  • Previous Trade Marketing experience with an Apparel or Footwear company
  • Must possess ability to exercise independent judgment in analysis, problem solving and project management
  • Excellent collaboration with cross functional partners
  • Highly competent in creating and driving process
  • Willingness to Travel
48

Executive, Trade Marketing Resume Examples & Samples

  • Provides the trade marketing calendar to develop competitive in-store communication strategies
  • Trade promotion plans initiation, implementation and evaluation, and budget control
  • Support trade shows, brand day and consumer events, working with Sales and Own Retail teams to coordinate the schedule and promotional materials
  • Drive effective use of sell-in and sell-through materials at trade shows and in-store
  • Develop trade programs with key accounts
  • Develop VIP program to maintain consumers’ loyalty and preference
  • Coordinate with cross-function teams to develop the Trade News Letter (monthly) and Launch Pack (every campaign) which includes product details, marketing plan, training materials and display guideline to dealers
  • Assist Visual Merchandising team to develop local display guideline and review with the Regional Market for the approval
  • Marketing project leader as needed
  • Good command of English & Chinese (oral & written)
  • Strong interpersonal skills with a focus on teamwork and ability to manage relationships across multiple departments and business units
  • Strong skills in project management, data analysis, and prioritization
  • Demonstrate sense of urgency, attention to detail, and follow-up
  • Highly motivated and sports enthusiast
49

Trade Marketing Specialist Resume Examples & Samples

  • Write, edit and proof content for online commerce through
  • 0-2 years of experience in ecommerce or writing
  • Avid web user
  • Proficient In Excel spreadsheets required
  • High level of initiative and ability to work under minimal supervision
  • Strong writer with an eye for creating engaging content
  • Experience in how to tell a story using words, graphics and rich media
  • Strong attention to detail and ability to work under tight deadlines
  • Ability to achieve success by transforming ambiguity into clear standards
  • Excellent interpersonal skills including written and oral communication skill
  • Proficiency with Microsoft Office products desired - graphics experience a plus
  • Desire to contribute to a positive work environment and create success for clients and team members
  • Ability to manage large amounts of data and streamline processes
  • Passion, integrity and energy
  • Knowledge of basic SEO best practices and keyword research
  • Ability to build relationships across teams and clients
  • Ability to interview, train and manage team members
50

Internship Trade Marketing Luxury Brands Resume Examples & Samples

  • Lead M&E of trade marketing activities
  • Development and Management POS materials
  • Lead market intelligence report ( Compettiros review,analysis, market trends)
  • Be accountable for Purchase order and invoice
  • Run monthly performance analysis by channel/customer/brands
  • Be point of reference for Brand ambassadors events
51

Deductions & Trade Marketing Analyst Resume Examples & Samples

  • 5+ years of straight Private Deductions experience
  • Bachelor's Degree in Accounting
  • Background in the Food and Consumer Products industry
  • Previous experience with Accounts Receivable
52

Trade Marketing Executive Resume Examples & Samples

  • Generate compelling shopper stories to develop winning strategies for categories vs. competition
  • Support the Integrated Commercial Planning (ICP) process by identifying the key opportunities (incorporating understanding on shoppers, category, customer, competition, channel and external environment)
  • Recommend actionable in-store solutions based on a clear understanding on shopper behavior within the Category/sub Category. Drives implementation of in-store solutions and review the effectiveness of the in-store actions
  • Responsible for proposing optimal Total Trade Spend (TTS) budgets for category by channel based on ICP
  • Prepare and implement new product trade launch and conduct pre and post evaluation
  • Develop briefs and work with Shopper Activation and Space Planning team to ensure delivery of in-store solutions in order for field sales to implement
  • Recommend clear promotional guidelines based on shopper understanding and current market knowledge. Develop effective and efficient promotional activities and ensure all promotional investment is properly evaluated
  • Monitor promotional trends, initiatives and competitor actions by Category, Sub Category, priority channels and strategic customers
  • Recommend winning commercial propositions for the category, effectively communicating to the Customer Team and Sales Operation team as appropriate besides supporting implementation
  • Graduate with 3 years’ experience in Trade Marketing and/or Marketing with Sales experience
  • Have strong functional skills and leadership capabilities
  • Good record of success in a customer facing role. Understands customers and the selling process well
53

Trade Marketing Associate Resume Examples & Samples

  • Keen attention to accuracy and detail
  • Ability to multitask and prioritize workload
  • Competency in Microsoft Excel, Word and PowerPoint
  • 4-year college degree required
  • 4+ years trade/channel management, and/or sales experience
54

Trade Marketing Resume Examples & Samples

  • University or Bachelor's degree preferred
  • Directly related previous work experience
  • Demonstrated success in achieving progressively higher quota
  • Extensive vertical industry knowledge required
  • Typically 5+ years advanced sales experience required
  • Is considered an expert in knowledge of products, solution or service offerings as well as competitor's offerings to be able to sell large solutions
  • Understands the industry and market segment in which key accounts are situated, and integrates this knowledge into consultative selling
  • Understands and applies program/project management methods and processes to define, plan, cost, resource, track and ensure successful pursuit
  • Understands the role of IT within area of specialization and how company's solutions differentially address specific vertical industry challenges as well as their cross-segment capabilities
  • Account planning and accurate account revenue forecasting skills
  • Collaborates with management and sales teams in shared accounts to ensure seamless integration of specialist sales with other sales activities
  • Cultivates & maintains positive relationships with customers to ensure account retention & growth, and position company as the preferred vendor for meeting all business needs
  • Establishes a professional working relationship, up to the executive level, with the client
  • Demonstrates leadership and initiative in successfully driving specialty sales in accounts - prospecting, negotiating and closing deals
  • Demonstrates high service or product knowledge and professionalism in researching and sharing service-related information with account teams and customers
  • Deep knowledge of products, solution or service offerings as well as competitor's offerings
  • Understands how to leverage company's portfolio and change the playing field on our competitors
  • Utilizes Siebel as an expert and accurately forecasts business
  • Understands and sells high value software solutions
  • Understands selling of services sales
  • Leverages services as part of strategic product sales
  • Maintain expertise of industry trends, associated solutions, and key partner/ISV solutions
  • Maintains expertise on IT at all levels - new applications, maintenance, typical budgets of the CIO's, typical objectives, measures, metrics
55

Trade Marketing Executive Resume Examples & Samples

  • 4 years university degree
  • 3 years of experiences in sales and trade marketing
  • Advanced level of MS Office Applications
  • Good communication and negotiation skills
  • Strong analytical problem solving skills
  • Ambitious, confident and able to take initiative
56

Trade Marketing Assistant Resume Examples & Samples

  • Native Italian, fluent in spoken and written English (C1/C2 level, e.g. TOEFL 100-120 preferred), Spanish is a plus
  • 6 - 18 months experience in the Italian market within digital marketing team/e-commerce, experience in clothing, accessories and/or beauty is a plus
  • An interest in technology, genuine curiosity about innovations, new trends in the digital world
  • Customer-centric, obsessed with the idea of providing the best possible experience to visitors and customers
  • University-level education in Marketing, Communication, or Business preferred (Laura triennale o specialistica)
  • A natural affinity for an organic, authentic brand such as ours and the sensibility necessary to communicate it
  • A proactive, entrepreneurial and global mindset
  • Customer-centric & obsessed with ensuring the best customer experience at all times
  • Ability to work in a fast-paced environment and adapt to rapid change
  • Excellent organizational, written and oral communication skills
  • A natural affinity with the 20-something audience, you have the sensibility to comprehend ASOS authenticity
  • A proactive, and entrepreneurial spirit. A natural doer that carries the knowledge of the Italian market behaviors and a global mindset
  • Very well organized, obsesses with details, with a project management mindset
  • Highly collaborative, naturally approachable, excited to work in multicultural environment
  • At ease with the major MS Office software (excel is not your best friend but isn’t scary neither!). Understanding of web analytics metrics a plus
57

Trade Marketing Assistant Resume Examples & Samples

  • Native French, fluent in spoken and written English (C1/C2 level, e.g. TOEFL 100-120 preferred)
  • 6 - 18 months experience in the French market within digital marketing team/e-commerce, experience in clothing, accessories and/or beauty is a plus
  • University-level education in Marketing, Communication, or Business preferred
  • A proactive, and entrepreneurial spirit. A natural doer that carries the knowledge of the French market behaviors and a global mindset
58

Trade Marketing Assistant UK & Nordics Resume Examples & Samples

  • Bachelor's degree required; marketing emphasis preferred
  • 1-2 years of marketing and brand or channel marketing experience. Some sales experience and education background is a plus
  • Proven analytical and organizational skills matched with creative drive
  • A go-to-market mindset with effective project management skills
  • English fluency in speaking and writing is a must to successfully cover the position. Knowledge of any other European language is an asset
  • Self-starter and able to work independently
  • Ability and desire to travel
  • Strong verbal and written communication skills (work internationally)
59

Trade Marketing Specialist Resume Examples & Samples

  • Ensures availability of appropriate trade materials, displays and other POP materials for the field sales team
  • Supports Trade Marketing Manager in the development of various marketing materials for the field sales force (i.e. training manuals, sales brochures, etc.)
  • Tracks competitive activity, category issues, retail environment and provides feedback to internal resources linking trade marketing and operational services for FIXTURE and POP
  • Display forecasts: distributes and collects forecasts from Sales team
  • Display orders: prepares sales representative order input sheets for data entry
  • Display delivery: tracks incoming POP and communicates outgoing delivery to channel managers and sales force
  • University diploma in Marketing
  • 1+ year(s) of Marketing related experience
  • Proficient in all Windows applications
  • Ability to work independently as well as in a team
  • Understanding in field/trade marketing activities
  • Basic knowledge of marketing principles and practices
  • Strong interpersonal and communication skills (both verbal and written)
  • High level of computer literacy: Excel, Word and PowerPoint
  • Ability to prioritize and handle additional responsibilities as required and assigned
  • Basic understanding of budgeting cost estimating and fiscal management principles and procedures
  • Ability to solve problems quickly, think creatively and thrive in a fast-paced, entrepreneurial environment
  • Motivated self-starter, process-oriented with a high attention to detail and sense of urgency
  • Ability to multi-task in a fast paced environment and flexibility to accommodate demanding project schedules
  • Ability to maintain professional relationship and line of communication with all business contacts, sales force and customers
  • Ability to travel domestically (minimum of one retail visit every quarter)
  • Fluent English written & spoken communication
  • SAP
60

Internship Trade Marketing Resume Examples & Samples

  • Analyzing market and consumer data and make recommendations to management
  • Support development of the Trade Marketing Strategy to achieve defined business objectives across all product categories
  • Pharmacy renovation for development of business and market share
  • Support Training programs in terms of preliminary preparation, creation of training documents and preparation of participants
  • Helping customer segmentation process and data reporting
  • Follow up promotions, merchandising materials with the agency based on the action plan
61

Temporary Trade Marketing Specialist Resume Examples & Samples

  • Implement annual trade marketing promotions and machine launches
  • Organization, coordination and follow-up of briefing & meetings with the commercial team and suppliers
  • Organize, develop and follow-up of all special operations
  • Communicate all information about promotions and launches to the team and deliver materials to Key account Manager
  • Coordinate local trade marketing activities and implement on and offline path to purchase
  • Optimize on- and offline trade visibility by implementing path to purchase according to Nespresso guidelines and in close collaboration with the commercial department and sales promotors
  • Coordinate trade marketing projects delegated by HQ
  • Coordinate all Point Of Sales Materials activities & trade tools
  • From ordering till implementation and coordination with HQ and external suppliers
  • Monitor, analyze and evaluate the KPI’s of all trade marketing activities
  • Follow-up of performances on promotions, sell out, acquisition…
  • Analyze consumer & shopper insights
  • Follow-up of administrative tasks
  • Coordinate the local stock of all Nespresso trade material
  • Keep stock keeping costs as low as possible
  • Make sure that all necessary trade material is available when needed
  • Coordinate handyman rounds in collaboration with commercial team
  • Hands-on & can-do mentality
  • Understanding of business processes and operational context
  • High motivation
  • Full command of the Dutch, French and English languages (written and spoken)
62

Director, Trade Marketing Resume Examples & Samples

  • Interfaces with various business units to understand key business objectives
  • Actively participates in Merchant and Marketing planning meetings
  • Works with members of the Finance and Analytical teams to evaluate the economics of various promotions designed to help drive incremental sales
  • Identifies and communicates SHC promotional activities to key constituencies to help drive strategies to best leverage these activities
  • Works closely with both issuers in developing targeted promotions and negotiate cost sharing arrangements that ensure both sides profit from these promotions
  • Ensures all broad-based media (pre-print, television) are using appropriate messages (e.g., legal, graphics, promotional details, etc.)
  • Monitors competitive credit offers for relevance to SHC merchants. Brings new ideas to the table that would effectively compete in the marketplace
  • Excellent communication, comfortable interacting with all levels of management
  • Excellent problem solving capabilities. Creative thinker. Able to quickly see opportunities and solutions
  • Solid understanding of credit and retail P&L
  • Intermediate proficiency with Excel and Powerpoint
  • 5-7 years experience driving marketing and promotional strategies for consumer credit products
  • 3-5 years experience working in a retail environment, preferably in a merchant or marketing role
  • Ability to build relationships with business partners in an effective and professional manner
  • Ability to overcome barriers in a creative and productive manner
  • Able to work within a complex business system
63

Trade Marketing Specialist Resume Examples & Samples

  • Leads channel preparation: Trends, shoppers brand activation restrictions, creation and building customer detailed plan
  • Ensure brands participation in the annual calendar of the channel according to execution slots
  • Supports the creation of the strategic plan of the channels for channel / region / customer
  • Support shoppers channel segmentation / region
  • Responsible for submitting channel plans (performance improvements and opportunities) in the RTP and sales conventions
  • Develops POS calendar
64

E-commerce Trade Marketing Resume Examples & Samples

  • ECommerce Promotion Planning / Trade marketing
  • Create and execute e-commerce sales promotions and campaigns including online ads and e-merchandising
  • Updates e-commerce market landscape, competitors and eShoppe behavior analysis
  • Develop channel strategy and specific program in order to increase and monitor distribution levels by brand, channel and area
  • ECommerce sales materials development
  • Develop sales materials (i.e. product page design, communication theme, other digital contents) for channel specific needs with marketing teams
  • Updates sales kit by customers adapting eCommerce landscape coordinated with CPA team
  • Account Management
  • Measure the return on promotional investment with customers
  • Use information technology and data analysis effectively to share eCommerce performances with global team
  • Plan annual budgeting for promotions and campaigns
  • 5-8 years’ experience in sales filed (at least 2-3 years’ experience in e-Commerce business)
  • Need to have a knowledge of online market especially e-commerce environment
  • English fluency (both in written & spoken) and MS office proficiency
  • Preferred to have MD buyer or e-Commerce experience in online mall
  • Thinks Strategically, drives creativity and innovation, result focused with team play, strong communication capabilities in relationships, strategic planning, problem solving and analytical approach
65

Trade Marketing Executive Resume Examples & Samples

  • Take role in developing customer /category 4P strategy and tactics in line with respective heads of national key accounts and building on global 4P strategy
  • Contribute to manage trade marketing budget and define category trade marketing KPIs
  • Translate brand marketing actions into customer marketing actions
  • Contribute to category marketing plans with customer and category analysis and promotional strategy; key contact for brand marketing teams
  • Continuous analysis of customer position, working together with National Account Managers to recommend in-store action aimed at strengthening RB's position within categories
  • Implement category strategies and vision across customers; lead and support the implementing of RB promotional strategy across customers, in line with brand priorities and media plans
  • Performs ongoing ROI analysis across a broad range of activities to guide effective commercial outcomes and support trade spend optimization objectives
  • Conducts intensive Financial Modelling to support decision process e.g. Ranging, Promotion
  • Contribute developing ‘Go To Market” strategies for all category reviews with major retailers
  • Contribute to forecast accuracy via timely and accurate input into forecasting process
  • Educated to minimum bachelor’s degree level in a commercial subject
  • Demonstrated success in P&L management, budget delivery and growth momentum
  • Additional functional experience, preferably in retail, Brand Marketing and/or Finance is an advantage
  • The business language in RB is English; therefore fluency in this language is essential. Fluency in other languages(s) is advantageous
66

Trade Marketing Analyst Resume Examples & Samples

  • Support the Trade Marketing Managers, Brand Managers, and Director of Marketing to drive our division’s initiatives, which includes launching new products, accelerating our core business, and continuously building our brand equity
  • Be the champion of Analytics. Run, analyze, interpret, and present sales distribution, rebates, promotion, and digital data in a meaningful, user-friendly manner. Draw conclusions from data and recommend actions. Continuously update data and information. Must have excellent datamining skills, excel skills and be able to build robust pivot tables
  • Be the champion of Marketing Trends and Insights. Explore, analyze, interpret and provide data and trends to deliver actionable insights to the Brand Managers. Build marketing and sales presentations. Be the lead to our Marketing Insights agencies
  • Manage the day-to-day activities and needs of our digital platform/website. Update company, brand, product, recipes, and insights information by using the content management system
  • Work closely with the Sales and Culinary leaders by providing them analytics and insights
  • Continue the development and be the primary executer of our Foodservice Customer Relationship Management program
  • Manage relationships with external suppliers, such as Marketing Insights agencies and Digital agency for our Marketing Team
  • Work with individuals in other divisions to leverage scale and resources. Add value and synergies to the entire organization whenever possible
  • Run and distribute monthly and quarterly reports
  • Identify trade needs / opportunities and develop them into sales tools
  • Brand/Marketing management with over 4 years of experience
  • Foodservice marketing experience preferred
  • 4 year degree required. MBA preferred
67

Trade Marketing Specialist Resume Examples & Samples

  • Full support at to the OWN THE PITCH Plan
  • Correct execution and implementation Model SIS
  • Assure a premium and adequate brand positioning for adidas at POS
  • Develop and execute flawless adidas POS campaigns at Models SIS
  • Assure right adidas exposure at non-core POS trough toolkit implementation
  • Control and plan an adequate MWB / CAPEX expenditure aligned with the Trade Marketing Working budget
  • Excellence at POS
68

Senior Specialist, Trade Marketing, Reebok Resume Examples & Samples

  • Brief Global Concept-to-Consumer on any additional Market trade marketing needs, obtain approval and create and execute the initiatives in line with brand guidelines
  • Execute Brand concepts with a special emphasis on key destination doors, in close collaboration with the Market commercial team
  • Drive and initiate an exciting consumer experiential event at the store level in cooperation with BA Brand Communications
  • Provides stores with comprehensive campaign execution manual in alignment with Global brand activation strategy
  • Share and Implement global ISC and VM strategies with BU and channels in sell-in stage and manage executional excellence to maximize sell-out
  • Relevant KPIs include : Brand SOB by Key Account, Sell-through by Key Account, Traffic and Conversion
  • Progressive experience in brand marketing and/or sales (preferably in retail and in the sporting goods industry)
  • Over 3 years of sales and/or marketing experience
69

Trade Marketing Executive Resume Examples & Samples

  • Generate compelling shopper stories to develop wining strategies for categories vs. competition
  • Graduate with 3 – 5 years’ experience in Trade Marketing and/or Marketing with Sales experience
  • Good record of success in a customer (not limited to Key Accounts) facing role. Understands customers and the selling process well
  • Good in numbers and analytical skills. Passionate in Sales and Marketing
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Trade Marketing Executive Resume Examples & Samples

  • Bachelor degree and above
  • Good command of reading & written English
  • Good PC skills, especially for Microsoft Office
  • 1~3 years’ experience in Trade marketing in multi-national companies is preferred
  • A new graduate is acceptable if he/she has great potential, open-minded and eager to learn & take challenge
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Trade Marketing Executive UK Resume Examples & Samples

  • Liase with Marketing Manager to develop, implement and control an effective Trade Marketing action plan in line with the brands’ strategy within targeted channels/clients/doors, agreed budget and guidelines with a total respect of the brand image codes
  • Establish a client based yearly calendar of activities: institutional and seasonal in-store promotions, animations and key launches, ensuring they are aligned to the Global Communication, PR and Marketing plans and follow corporate guidelines
  • Provide Training to internal and external staff, to the Sales force and to the Trade on Brand and Selling techniques. Support them with Training tools/Brochure
  • Plan, implement and coordinate in association with the local sales team force the window campaigns for the independent channel with the aim of optimizing brands’ visibilty in key locations by brand/market
  • Propose, negotiate, coordinate and implement in association with the Key Accounts Team the trade marketing activities calendar and specific projects for main department stores and e-tailer customers
  • Track results of Trade Marketing Activities and constantly evaluate their effectiveness and ROI
  • Attend relevant Customers Meetings and Buying Days supporting Sales Team
  • Manage BTL/Trade MKTG investments (budget, follow up, ROI) and ensure efficient spending of Local Budgets
  • Competitors monitoring and Analysis
  • Collaborate with the Marketing Manager/Head of Region to develop segmentation and distribution strategies by channel and by brand for all markets, including new markets or alternative channels
  • Proven trade marketing experience
  • Relevant industry experience: Fashion, Luxury, Cosmetics, Fragrances, High end consumer goods and/or Eyewear)
  • Proven ability to develop outstanding in-store marketing strategies and flawless activities executions
  • Education at Degree level in subjects relevant to the fashion or eyewear sectors
  • Proven record of results achieved within a structured, multinational and dynamic environment
  • Ability to work within fast growing environments and to contribute to build a new organization
  • Solid understanding of Fashion/Luxury business
  • Excellent customer relationship and negotiation skills
  • Capability to present imaginative marketing solutions to clients/peers
  • Proven organizational and project management skills
  • Advanced level in Excel, Power Point
  • Flexibility, hands-on approach, ability to handle multi-tasks
  • Self-motivated, positive attitude
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Consumer Products Division Trade Marketing Specialist Resume Examples & Samples

  • Education : University Graduate
  • Years of working experience: above 3 years
  • Experience: over 3 years in sales or marketing experience, both experience preferred
  • Language : Fluent in English & Korean
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Director, Trade Marketing Resume Examples & Samples

  • Create physical and digital promotions to ensure delivery of the TNR Business Unit financials. Review and approve key account promotions and spending; subject to review by marketing P&L owners
  • Work closely with Marketing and Sales on product release tactics and strategies. Ensure appropriate account specific support, while ensuring profit targets are achieved
  • Develop market intelligence both physically & digitally to inform WB strategy as it relates to pricing, product, windowing, etc
  • Effectively communicate sales strategies, promotions, and opportunities to field sales
  • Lead weekly meeting which recaps title performance, retail execution, and competitive activity to Senior Management
  • Execute trade programs that support the TNR physical and digital business, including strategies that protect profitability of ownership titles (e.g., MAP)
  • Work with finance to ensure new release goals by account (both physical and digital) are properly established
  • Lead and develop Theatrical New Release trade marketing team
  • Travel to and communicate strategies to key customers/partners
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Trade Marketing Specialist Resume Examples & Samples

  • Assist TM in Planning and alignment within the zone on ground activities
  • Ensure all the POSMs are being arranged accordingly from street level to dealer store
  • Constantly improve dealer engagement and customer service level
  • Leading a team of an ground distributor merchandisers and agency to perform OM outlets POSM branding and follow OM branding guidelines Align government bodies the continuous quality improvement
  • Minimum Diploma in Marketing/Business Administration
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Trade Marketing Assistant Manager Resume Examples & Samples

  • Developing the growth of key categories
  • Contribute to continued growth for the SkinCeuticals brand and the consumer relationship
  • Define and create the SkinCeuticals retail design & merchandising strategy in order to implement the brand image and identity in clinics, Medi-Spas and Premium Spas
  • Reinforce brand visibility
  • Collect and analyse consumer and market insights and competition strategies
  • Implement new launches and animations/promotions
  • Propose and monitor marketing mix strategies to build integrated, engaging consumer brand experiences
  • Adapt the communication material and ensure consistency throughout
  • Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand
  • Implement the retail strategy working hand-in-hand with the retail and education team and ensure the proper implementation of retail materials
  • Adapt brand spatial concept to local distribution constraints. Implement the merchandising solutions for POS materials, answering local marketing plan needs
  • Coordinate the conception, production, delivery and installation of any kind of local specific materials
  • Identify business opportunities of different doors and drive for actions to maximize selling opportunity
  • Co-undertake the conception, development and follow-up of flagship stores with merchandising department, international brand and zone
  • Highly organised with prioritisation skills
  • Strong Communication skills – written and verbal
  • Strong negotiator
  • Experience in a fast paced sales environment
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Associate, Trade Marketing Resume Examples & Samples

  • Have a Bachelor of Business/Marketing
  • Have1-3yrs of experience in a media /advertising organisation
  • Have strong knowledge on Microsoft office ( word, excel, ppt)
  • Have good understanding of media is important- both digital /tv
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Trade Marketing Analyst Resume Examples & Samples

  • Working knowledge of Nielsen/IRI data
  • Experience using Brio
  • Solid analytical and quantitative skills
  • Previous experience in the Consumers Products / Good or Food industry
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Trade Marketing Associate Resume Examples & Samples

  • University or four-year college degree; MBA Preferred
  • 2+ years combined trade/channel management, brand management and / or sales experience
  • Real-world and/or internship experience at a CPG company Project and/or account management
  • Working with point-of-sale data and shopper insights research and using results to improve business initiatives and develop innovative programs
  • Presenting and developing presentations
  • Using Microsoft Office Suite
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Trade Marketing Executive Resume Examples & Samples

  • You will need to be someone full of creativity, innovative ideas and good at problem solving
  • You must be proficient with Photoshop (as a minimum) and also ideally be able to use InDesign, Illustrator and video editing software
  • An awareness of print techniques and materials is required
  • Confident and articulate, you will be required to liaise with external agencies to deliver large scale artwork projects and printed material
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Trade Marketing Executive Resume Examples & Samples

  • Fully manage deployment of our Trade Partner Programme (PFP - Pay for Performance), including rewards allocation, back office administration, field force training, reporting and evaluation plus management of the 3rd Party rewards partner relationship/SLA
  • Shape & input into Cluster Planning briefs for cycle activation tools & materials to ensure local market requirements and regulations are met
  • Manage the localization of sales cycle activation plans including required investment and additional resources
  • Produce sales cycle activation tools and materials including comprehensive briefing documentation for each sales team, ensuring timely distribution to both Field Force & Telesales operations
  • Build sales cycle capacity plans for each sales rep type ensuring capacity is aligned to coverage objectives
  • Through regular field visits and understanding of brand performance metrics, identify additional market focused trade activity opportunities and work with cluster Activation and planning to ensure local requirements can be executed in a timely manner
  • Input to competitor analysis by understanding competitor activity by trade segment, and sharing this with the Cluster Market and Competitive Intelligence team
  • Evaluate trade activity and gain insight to inform future activity. Ensure insights and recommendations are shared with internal stakeholders
  • In conjunction with Key Accounts, develop a full activation plan for annual schedule of customer trade events including Trade Shows
  • Input into annual Business Planning and Operational Planning processes as required
  • Manage annual budget allocation as agreed with department head
  • Degree in marketing/business or similar discipline
  • Trade or Customer Marketing experience preferably in the FMCG industry
  • Trade or Customer Marketing experience within the Irish Market
  • Data management ( preferable)How to interpret data and make recommendations
  • Strong understanding of Retail & Wholesale Trade
  • Commercial thinking to inform trade opportunities and investment choices
  • Cross functional working
  • Good organisational & administrative skills
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Trade Marketing Executive Resume Examples & Samples

  • Very strong communication negotiation skill with high EQ
  • High business sense
  • KA background candidates preferred
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Senior Specialist, Trade Marketing, Adidas Resume Examples & Samples

  • Provide input into the creation of the seasonal account plan, as well as the overall Market plan related to the implementation of the Global brand activation strategy
  • Ensure the global toolboxes deliver against the market's trade marketing needs
  • Provide input on global toolbox performance to Global Concept-to-Consumer to pursue further improvement
  • Relevant KPIs include : Brand SOB by Key Account, Sell-through by Key Account,Traffic and Conversion
  • Over 3 years of Sales and/or Marketing experience
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Trade Marketing Alternative Account Representative Resume Examples & Samples

  • Own the territory in terms of performance and in maintaining effective relationships across a diverse base of retailers for Imperial Tobacco Canada’s products and services
  • Plan and execute the visit to the retailers and build strong business relationships, respond to their questions, issues, and concerns, and monitor contract compliance
  • Work on special projects at the provincial and national levels with your team of Trade Marketing Account Representatives
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Team Leader Trade Marketing Resume Examples & Samples

  • Development of the SBU go to market retail trade strategy plans for sales execution to include: Pricing Strategies, Distribution Strategies, Development of Promotional Trade Fund spend rates, Promotional Merchandising Strategies (depth/frequency) and development of the field guidelines/ policies around customer trade spending
  • Collaborate and provide key customer insights and requirements with our cross-functional marketing partners regarding consumer promotion plans; Develop retail activation plans and strategies to execute with field sales team
  • Oversee the allocation by the CDM Team of the annual trade budgets to insure execution against the trade marketing strategies and delivery against the assigned brand profit and net sales growth objectives
  • Train, coach, and develop the next generation of field sales leaders for the organization; Incorporate training of all identified trade marketing core competencies
  • Provide key customer insights to the Innovation/Marketing teams to assist in the understanding and development of brand/innovation strategies. To including: Lead-Time requirements, customer policies, costs/fees, category insights, competitive, customer specific strategies, customer promotional strategies, and customer organizational objectives
  • Analysis work to evaluate trade, customer, and competitive issues and opportunities. Provide business case and recommendations to management
  • Key sales lead for the assigned SBU for the Marketing VP’s/Directors, Field Sales VP’s, Directors, and Team Leads both internally/externally, finance and operations departments
  • Complete ownership and accountability for all things within the SBU as it relates to trade strategy, execution of the strategy, support, communication, and issue resolution
  • Execution of the annual sales planning process, timing, communication and details around the strategies leading up to the presentations and executions of the information at the annual sales meeting
  • Execute the performance management process with their direct reports including development plans, career progression development, learning opportunities, and overall coaching and directing in the identified core trade marketing competencies
  • Attend Strategic Business Unit team meetings to represent sales and provide direction and insight related to tactical and strategic business decisions
  • Collaborate with Demand Planning and Marketing on Monthly forecasts, provide sales input and communicate low inventory levels or cuts appropriately to include monthly S&OP and Sku Authorization Meetings
  • Development of a seamless communication flow throughout the organization (Sales, Marketing, Finance, Logistics, and Sr. Management)
  • Identify challenges and issues facing the Sales organization in the Marketplace using Church & Dwight internal database systems (Nielsen, Siebel) and feedback from field sales
  • 15+ years’ experience in CPG industry with internal and external sales experience
  • Proven experience leading a Trade Marketing Team in a CPG company
  • Proven record of talent development
  • Strong technology skills: Microsoft Word, Excel, PowerPoint, Syndicated Data (IRI/ACNielsen), Trade Funds System Management (Siebel Preferred)
  • Demonstrated ability to develop trade strategies including pricing and promotions
  • Strong communication skills (written, verbal, presentation and interpersonal skills
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Trade Marketing Meals Internship Resume Examples & Samples

  • Support forecast process leveraging sell-in and sell-out data
  • Define promotional guidelines and manage promotional budget
  • Validate specific promo activities
  • Analysis of key customers performance Analysis of Nielsen data
  • Implement new products launch and monitor distribution
  • Portfolio Management: identify and implement best portfolio by channel
  • Support Sales team with great insights and accurate analysis
  • Comfortable on working with big data
  • Strategic sound balanced with practical can-do-attitude
  • Excellent in building relations with key partners and stakeholders
  • Passionate about Trade Marketing/Shopper Insight
  • Positive Attitude, Curious, good at interpersonal relationships
  • Comfortable with Excel and PowerPoint
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Trade Marketing Executive Resume Examples & Samples

  • Develop a deep understanding of partner brands’ strategic objectives, key messages, technologies and products as well as an understanding of how they relate to other products and brands within the marketplace
  • Serve as the main point of contact for our strategic partners’ marketing teams, maintain and grow relationships, ensure seamless communication and coordinate joint marketing activities
  • Shape and deliver a calendar of marketing activities, taking into account trading objectives, seasonality and manufacturer advertising campaigns
  • Manage multi-million pound marketing budgets to ensure investments deliver clear ROI driven by analytics and customer insight
  • Deliver multi-channel marketing campaigns ensuring all projects are delivered as specified, on time and on budget
  • Demonstrate a clear understanding and appropriate application of digital marketing principles across acquisition, conversion and customer retention (including PPC, SEO, display, affiliates, promotions, social media, PR, UX design and CRM)
  • Write and communicate project briefs and timelines to ensure copy writing, design, development, acquisition and retention teams have the correct information and time to create high-quality deliverables
  • Work with the ao.com customer insight and web analytics teams to identify and clearly communicate customer segments, trends, patterns and behaviour
  • Continuously measure campaign performance, challenge the status quo and deliver regular updates to the Commercial and Marketing teams
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Trade Marketing Resume Examples & Samples

  • Work closely with sales and marketing to ensure wine tasting events are executed to maximize sales and bring our brands to life
  • Partner with our licensee customers ensuring their day to day needs are met and we are optimizing our sales with these accounts
  • Leverage consumer and sales data to analyze trends and propose opportunities in how our team goes to market
  • Monitor effectiveness of marketing programs and prepare post-program presentations highlighting key findings
  • Mystery shop in-store tastings to ensure our agency team is effectively tasting and closing the sale
  • At our retailer’s fiscal year end, prepare report overviewing changes in the upcoming year
  • Oversee inventory at warehouse ensuring products are sent out to the sales team on time and we are optimizing our usage of warehouse space
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Trade & Marketing Specialist Resume Examples & Samples

  • Manage overall trade & marketing activities for Intra-Asia trade lanes in Malaysia. Tasks include (but not exclusive to) volume drive, up take management, market intelligence, process improvements and branding
  • Drive export and import volume growth into overall Intra-Asia trade lanes through campaigns, new opportunities identification and trade related targets. Proactively steer sales direction to fill up open vessel space and new corridors to ensure improved vessel utilization
  • Responsible and accountable for day-to-day uptake management of export cargoes. Ensure vessel space are fully optimized. Explore contingency and alternative options in crisis supported by timely communication and coordination with relevant stakeholders
  • Gather and analyze local market information and proactively work with other Intra-Asia countries to identify potential areas of growth. Proactively use acquired data to initiate discussion on improvement
  • Proactively look into areas of improvement to simplify various day-to-day processes to improve overall performance
  • Responsible to oversee all branding activities in Intra Asia trades – advisories, gifts, promotion materials to ensure compliance with company policy and specifications
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Senior Director, Trade Marketing Resume Examples & Samples

  • Manage Trade funds to drive effective programming adhering to budget
  • Work closely with Senior Management to determine Revenue and Trade budgets for our Field Sales team
  • Managing the preparation of weekly reports and provide actionable insights for review with Corporate and Field Sales team members who span Distributor, Direct and Retail accounts
  • Prepare ad hoc reports, presentations and recommend next steps (i.e., forecast estimates, new item performance, promotional effectiveness, competitive activity, Synectics – Account Review reporting, etc.)
  • Work with Trade and Sales teams to review Post Promotional analysis developing recommendations and fact-based sales presentations for HCG brands
  • Participate in Sales – Customer planning sessions in order to maximize promotional programs and address competitive pressures
  • Work closely with Trade Team, Deductions, Field Sales and our Broker community to properly identify and allocate customer deductions
  • Analyze inventory vs. consumption as necessary
  • Bachelor’s degree in Finance, Marketing or other related field required
  • At least 5-8 years’ experience within a Financial Planning and Analysis / Trade Finance, or similar type function
  • Computer proficiency in MS Office (Word, Excel, PowerPoint), 2 years heavy Excel experience required with Access experience preferred
  • Nielsen, IRI and/or SPINS experience preferred
  • Working knowledge of JD Edwards, Synectics – Account Review, Hyperion Essbase, Business Objects, and Prism preferred
  • Strong understanding of Grocery, Natural and Alternate Customer processes and procedures preferred
  • Proven ability to be an effective team member utilizing appropriate time management skills
  • Very strong interpersonal, written and oral communication skills
  • Good financial problem solving skills
  • Ability to maintain an effective working relationship with all contacts both inside and outside the company
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Intern, Trade Marketing Resume Examples & Samples

  • Provide administrative support while the team is on business trips including processing, preparation and dissemination of information internally and externally
  • Co-ordination and production of marketing materials, supporting on-ground events including invitation cards, premiums, reels, backdrops, etc
  • Coordinating with legal department on event sponsorships contracts under guidance of manager
  • Coordinating with creative agencies on delivery of print/banner materials
  • Sourcing for new premiums and new vendors. -Maintaining the premiums inventory
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Director, Trade Marketing, Bobbi Brown Resume Examples & Samples

  • Develop comprehensive event strategy in select accounts and create tools and visual elements to ensure proper execution in store (select accounts)
  • Develop, plan and execute all counter communications programs and direct marketing
  • Partner with Global Functional Teams to develop plans for retailer specific events and promotions. Provide guidance on executing Retailer Specific and Counter events to meet retail goals/competitive challenges
  • Partner with Global Marketing and Product Development on North America specific product requests/needs
  • Review, edit and approve all content, layout, copy and placement
  • Manage all seasonal & retailer exclusive needs
  • Develop retailer specific merchandising enhancements to maintain brand equity
  • New Door Openings
  • Requires 8+ years of relevant work experience
  • Strong interpersonal and computer skills, Microsoft Word, Excel, Outlook, and PowerPoint
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Trade Marketing Executive Resume Examples & Samples

  • Implement and track Trade Marketing programmes for key customers designed to increase sales and brand and category presence
  • Apply trade intelligence to define brand-specific marketing and commercial programmes in collaboration with the marketing and sales teams
  • Develop and implement processes to better link marketing and commercial activities in the trade environment
  • Manage budgets and ROI for specific Trade Marketing activities
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Director Trade Marketing Resume Examples & Samples

  • Bachelor’s Degree Required
  • 10 – 15 years’ experience with heavy emphasis on Sales Leadership, Field Sales and Sales Operations within a CPG Headquarters environment
  • Demonstrated strong analytical and problem solving skills
  • Strong communication skills (written, verbal, presentation and interpersonal skills)
  • Proficient in Excel, PowerPoint, Syndicated Data, Trade Promotion Management
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Senior Mgr Trade Marketing Resume Examples & Samples

  • Collaborate with Demand Planning and Marketing on Monthly forecasts, provide sales input and communicate low inventory levels or cuts appropriately
  • A detailed understanding of brand positioning within each respective category from which we establish Distribution, Shelving, Merchandising and Pricing goals and objectives to field sales
  • Establish (DSMP) trade strategies to maximize new item business results
  • Provide personnel development in terms of knowledge, skills, abilities, capabilities, and personal characteristics
  • 10+ years’ experience in CPG industry with internal and external sales experience
  • Experience working with Trade Marketing in a CPG company
  • Understanding of retailer go to market strategies and class of trade /channel dynamics
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Trade Marketing Analyst Resume Examples & Samples

  • Assist in Channel warm up: channel & shopper trends
  • Supports the creation of the strategic & tactics plan of the channels for channel / region / customer –
  • Supports the creation of the P&L results of the channel, with investment funds and detailing the customers cost to serve
  • Support channel segmentation / region & shopper ID
  • Execute POS calendar
  • Responsible for submitting channel plans (performance improvements and opportunities)
  • Monitor customer service levels and implementing KPI sent by RTM to create action plans
  • Manage and promote the interaction with customers using as a basis the CRM
  • 20% of their time will be on the field to ensure the monitoring and rapid action plans for clients
  • Experience in retail channel over 2/3 years working for leading consumer companies
  • Business Vision / business
  • Graduate from the Engineering, Marketing, Business Administration, Economics
  • Own Mobility
  • English Proficiency (mandarory)
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Assistant, Trade Marketing Resume Examples & Samples

  • University Degree. (Administration & Marketing Areas, preferred)
  • 2+ years of experience ideally in trade management, channel management, brand management, or sales
  • 2+ years leading people
  • Language: Fluent English
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Trade Marketing Mgr Iberia Resume Examples & Samples

  • Execution of Iberian retail programming across all retail environments (Key Accounts & Field Accounts)
  • Coordinate and manage the retail environments execution and maintenance to facilitate and execute new shops, floor resets, tech clinics, fixture loads and special projects
  • Working with the Brand Manager & Marketing Manager, you will create, manage and deliver an on time, on budget and on brand retail marketing activity calendar for the Spanish and Portuguese market
  • You will manage and execute seasonal retail marketing campaigns across all Iberian accounts through key focus categories
  • You will drive the Iberian’s point of view on requirements for high street and online retailer
  • Working with the EHQ retail team and brand design team you will deliver retail marketing activation through local retail marketing agencies
  • You will work with Europe marketing teams to create premium retail presentations in respective retail outlets
  • You will help define, manage and execute the Iberian retail program for staff training, visual merchandising and POS presentation
  • You will coordinate relationships with outsourced retail marketing providers
  • You will work with the commercial team to assist in account presentations, Buying Days and seasonal sell in activity of brand activity and retailer support
  • Report on/ measure the contribution of all retail marketing activities to establish ROI
  • You will manage all outside agency and vendor relationships related to execution of shop programs
  • You will coordinate Shop-in-shop and other branded corner realization, in close collaboration with EHQ
  • TIME SPLITS
  • 40% -Internal – Spanish office – Barcelona,
  • 60% -External – In account meetings, with local agencies and in retail
  • Bachelor’s Degree in a related field
  • 4+ years proven trade marketing experience in sporting goods / lifestyle brands across Iberia
  • Strong understanding across all retail marketing mechanics
  • Ability to develop and maintain solid relationships and working knowledge of Iberian key retail accounts
  • Ability to multitask in high pressure environment
  • Superior written and verbal communication skills and strong knowledge of current Iberian retail landscape
  • Strong presentation skills. Both verbal and written
  • Team player with a passion for sports and have the desire to cross the line in first place delivering executional excellence
  • Dedicated, enthusiastic, innovative and drive to achieve the best, the teammate should be a strong communicator and able to manage their time effectively
  • GET IT DONE, DONE, DONE – ACCOUNTABILITY Holds others accountable for getting things done, lending support when needed. Generates motivation and drive to hit departmental goals by emphasizing responsibility and communicating expectations. Takes ownership of departmental results by tracking team contributions
  • FIND A BETTER WAY – CREATIVITY & INNOVATION Examines potential ideas and evaluates them against UA goals. Realizes and accepts that failure is a necessary part of innovation. Talks with others to gain new insight and see opportunities from a different perspective. Advocates for and pursues new ideas
  • WIN TOGETHER – COLLABORATION Builds consensus with Teammates across the business unit and gives clear direction during cross-functional collaboration. Motivates Teammates to build trusting, cross-functional relationships
  • THINK GLOBALLY – GLOBAL PERSPECTIVE Seeks and applies understanding of cultural differences and demonstrates comprehensive knowledge of global trends (social, political, and economic), adapting products and services to impact the business unit’s goals globally
  • MAP THE FUTURE – STRATEGIC VISIONING Translates business unit vision and goals into clear, specific and achievable objectives, making the vision tangible for individual teams. Considers future scenarios, opportunities and risks to create action plans that align with business unit goals and UA’s overall strategic vision
  • BUILD A GREAT TEAM – BUILDING TALENT Proactively develops self and others by setting stretch goals and providing challenging assignments. Serves as a trusted coach or mentor that guides Teammates through development opportunities, and gives feedback to ensure they are equipped to do the work independently. Creates a team identity and shared purpose to drive toward team goals. Develops and supports talent planning strategies to align with cross-functional needs
  • MAKE THE RIGHT CALL – INTEGRITY & ETHICS Acts in alignment with UA values and principles, encouraging other Teammates to do the same
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Trade Marketing Services Junior Specialist Resume Examples & Samples

  • Orders placing to agency for purchasing of POSM, control of meeting agreed conditions and timeliness of POSM deliveries to the agency warehouses
  • Processing of orders on glass equipment from the sales team, control of prices, expediency etc
  • Conduct of report by placed orders and control of using budget on glass equipment
  • The timely internal system conductings for possibility of order and payments of agency services
  • Verification of monthly costs of agency services and confirming backups, preparation of monthly reports for Finance
  • Documentary registration of agency services, timely verification and signing of all necessary documents
  • Optimization of docs flow schemes for Suppliers (evaluation of current schemes docs flow from efficiency point of view , initiation of changes in case of needs, tracking file of docs status)
  • To be the catalyst for good working relationships and excellent communication between all head office functions which Trade marketing services is working with and Sales team
  • Achieve annual Goals set and approved by direct manager in annual VLPD forms
  • University degree in Economics / Finance / Management
  • Computer literacy (Experienced user of MS Office and advanced user of MS Excel)
  • High level of intellect, analytical skills, creativity, honesty, command player, resoluteness, responsibility, initiativeness, good organization
  • 2+ years experience in Finance or Administrative Department
  • English level – Intermediate
  • Ukrainian level – Fluent
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Trade Marketing, HBL & Team Lead Resume Examples & Samples

  • Lead the Trade Marketing team, promotional analytics and the sales communication department
  • Define and share clear channel strategies and customer assessments
  • Lead the annual Customer Business Planning process
  • Lead the creation, implementation and tracking of the MAPPS process (Merchandising, Assortment, Price, Promotion and Shelf) by channel
  • Translates key brand strategies into sales action plans
  • Provide customer and category insights into the S&OP process
  • Consolidate, analyze and track all key Sales KPIs: Sales, Distribution, Innovation, Share of Shelf/Shelf Health and Promotional Intensity
  • Manage dashboards and steer corrective action where required
  • Work closely with Marketing and Finance to set up detailed pricing strategies by category/channel
  • Implement promotional guidelines by category and channel
  • Steer the promotional management process through pre and post evaluations
  • Set clear promotional intensity targets based on frequency and depth
  • Track promotional intensity and pricing versus target and analyze competitor activity
  • Translate pricing and promotional guidelines into TTC budgeting and tracking
  • Consolidate all customer activity grids and steer the monthly sales forecasting process
100

Trade & Marketing Analyst Resume Examples & Samples

  • Direction setting for assigned trades
  • Market mapping for market share purposes
  • Market intel from Cluster to Centre on Product, Price and Placement for assigned trades
  • Define growth/segmentation opportunities
  • Assign Cluster “Must Win Customers”
  • Performance against Market and Sales Action plan
  • Customer and sales intelligence in SFDC
  • Contingencies and exceptions on team assigned trades
  • Driving MLOS as per defined standards
  • Product feedback and development input
  • Trade forecast for Cluster to Centre TnM for ROFO process
  • Communication on trade matters
  • Establishing clear value propositions and strong brands
  • Running global professional campaigns
101

Franchise & Trade Marketing Assistant Resume Examples & Samples

  • To ensure that Franchise/Wholesale partners receive all seasonal assets
  • To collate seasonal marketing plans and budgets for franchise partners, making sure this is in line with contractual agreements and update plans on the shared drives
  • To assist with managing the budget spends for Wholesale and raise purchase orders
  • To follow up Wholesale product sample requests and liaise with the press team
  • To manage all imagery requests from both Franchise and Wholesale partners
  • Research competitor brand activity both online and offline to benchmark creative output
  • Educated to degree level with a minimum 2.1 in Marketing or Business subject, or equivalent qualification
  • Advanced user of Microsoft Office Suite
  • Previous experience working within marketing or sales, in fashion or distribution companies
  • Experience of administration in a busy office environment
  • Interest in fashion and knowledge of the international fashion market
  • Highly computer literate; able to use both Mac and PC
102

Senior Trade Marketing Specialist Resume Examples & Samples

  • Having marketing experience to support promotion activities' logistic, incl. DM /POSM design, premium survey, process design, etc
  • Abilities to develop consumers/customers promotion plan
  • Abilities to lead projects and work independently
  • Abilities to manage GTN & A&P execution and accuracy
  • Demonstrating a high teamwork spirit with enthusiastic, positive, proactive attitude and organized methodology
  • Trade Marketing supports 90% of our in-market sales with key responsibilities, - Demand forecast consolidation and management
  • Trade fund management and channel programs, including core pharmacy and home delivery
  • Consumer promotion activities in retail channel, bridging brand programs, and trade operations
  • Assisting Trade Marketing Manager to supervise trade activities and achieve business goals
  • Good at database management and software skills for business analysis (Required)
103

Internship Trade Marketing Assistant Resume Examples & Samples

  • Support the B2B Marketing Supervisor in creating the (digital) salestools and product communication assets such as hangtags and packaging
  • Collect and process marketing requests such as artwork creation, product sendouts, moodboards etc
  • Create a complete brief from A to Z on the digital workbook with all assets
  • Follow up on copywriting and images created by agencies
  • Brief and check the marketing requests with the Marketing coordinator graphic design team
  • Review the marketing deliverables for FH17 and work together with the graphic designer on the complete digital catalogue of the new season
  • Create product linelists for the new season
  • Other forthcoming marketing activities…
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Auxiliar Trade Marketing Cmx Resume Examples & Samples

  • Experiencia como Prevendedor
  • Manejo de MS Office
  • Proactivo, disponibilidad, habilidad de negociación y comunicación
105

PRE Trade & Marketing Analyst Resume Examples & Samples

  • Pricing strategy setup to PRE certain area to boost the volume and enlarge the market share in some certain trades
  • Build up the bridge between HQ RM/SM and local sales to make sure pricing strategy to be aligned to get the wanted business
  • Timely give guidance to front line sales with clear selling
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Trade Marketing Analyst Resume Examples & Samples

  • Define strategies for the point of purchase by brands and channel
  • Stablish priorities by channel
  • Manage the trade marketing budget
  • Create and implement POP materials, dealing with internal and external counterparts
  • Define criteria for planograms
  • Provide support to sales and marketing for promotional activations and implement them in the point of purchase
  • Lead the process of the trade catalogue creation in both versions, digital and print
  • Coordinate the assets for customers platforms (catalogues & webs)
  • Support Showroom creation
  • Masters, Post Graduate or advanced Degree in Marketing, Business Administration or any other related field
  • At least 3 years of trade marketing experience preferably in FMCG or branded consumer goods industries
  • Fluent in written & spoken English and Spanish
  • International/cross cultural experience is a plus
  • Good knowledge of MS Office
  • Strategical awareness and thinker, innovative, creative and extremely detail oriented and focused
  • Problem solving & analytical ability and a high level of organizational and time management skills
  • Build and maintain collaborative relationships
107

Epic Trade Marketing Intern Resume Examples & Samples

  • Build strong data and technical skills to include POS data, space management principles, consumer demographic data, and Microsoft Office products
  • Gain knowledge of marketing and category management processes and principles
  • Prepares account specific quantitative analysis in support of customer initiatives
  • Collaborates with Category Management, Promotions Marketing, and Trade Marketing to develop marketing recommendations based on quantitative analysis and forecasting
  • Provide standard (monthly/weekly) reports and Ad Hoc analysis
  • Database Management
  • Support all of our transactional work that flows through CHRM/Oracle
  • Trade Marketing has significant accounting needs to manage all billing and invoicing for our Marketing actvity
  • Minimum Junior in four year business degree program
  • Must be able to work 20 hours per week year-round
108

Director Trade Marketing Resume Examples & Samples

  • At least 8+ years of marketing and brand or channel marketing experience
  • A proven track record in brand activation and trade marketing, preferably within a consumer goods company of significant complexity
  • Skilled in leading cross-functional teams in a matrixed environment while developing the capabilities of early career professionals
  • Demonstrated ability to think creatively, generate options, build consensus, and execute
109

Trade Marketing Intern Resume Examples & Samples

  • Help ad sales and HBO Teams generate Revenue
  • We promote TEAM FIRST with our ad sales and HBO Teams, leading all communication between the networks and them
  • Our objective is to increase top of mind with our ad sales & affiliate clients and well as continue building brand awareness of our portfolio to local agencies, affiliates and trade publications
  • We help drive the multiplatform & digital evolution for both networks, positioning SPT as a multi-platform entertainment portfolio
  • Enrollment in an accredited college/university for the duration of the internship is required
  • Passion and focus for marketing, organizing events, coming up with creative activities, social media
  • Some experience in basic Photoshop
  • Full Fluency (written and spoken) in both English and Spanish is required
110

Trade Marketing Development Director Resume Examples & Samples

  • Has extensive experience and credibility in Trade Marketing at Senior level
  • Is a strategic thinker who can see opportunities and identify and exploit business issues
  • Can quickly build and sustain credibility with Senior Commercial leaders across multiple geographies
  • Is an inspirational leader who can develop strong relationships with multi-functional teams and opens a 2-way communication channel for sharing of best practices
  • Extensive Commercial competency
  • Has a relentless desire to drive mutual value for Carlsberg, the key Categories and Brands and the Customer/Shopper
  • Has a strong focus on capability and competency development
  • Is flexible and adaptable with respect to market needs relative to market stage of development
  • Has worked on global assignments hence holding good knowledge of consumers in both the developed and developing markets
  • Is an effective Team player – adding value to Group Commercial functions beyond immediate team
  • 7+ years of experience in Senior Trade Marketing Leadership roles with P&L responsibility
  • Ideally other experience in Marketing/Commercial roles
  • Experience of leading teams and significant project management skills
  • Fluent in English, both written and verbally
  • Global experience and deeper expertise in developing markets is a plus
  • Highly developed Commercial skills
  • Brand Marketing competencies
  • Advanced analytical skills
  • Advanced Communication skills
  • Advanced Selling/Negotiation skills
  • Effective and inspirational leader
  • Self-starter but also able to collaborate across functions and markets/regions
  • Advanced people skills – ability to inspire and engage with others
111

Trade Marketing Specialist Resume Examples & Samples

  • Ensure alignment across the Sales and Marketing organizations on sales needs and marketing initiatives
  • Translate Marketing strategy into impactful trade communication & sales activities
  • Plan, monitor and evaluate trade activities and associated budgets. Propose improvements
  • Develop expertise in trade communication. Identify POP communication needs based on category path-to-purchase and participate in the development
  • University degree in Business Administration, Economics or similar
  • At least 1 year of commercial experience in Trade Marketing, Marketing, Sales Support
  • Driver’s license, PC literacy, advanced user of Microsoft Excel. SAP knowledge is an advantage
  • Excellent command of Estonian and English, Russian language is an advantage
  • Candidate must possess strong enthusiasm & commitment, attention to details, analytical skills and ability to develop insights. Also should be a team player
112

Senior Trade Marketing Executive, R&G Resume Examples & Samples

  • 1) Develop and implement the Trade Marketing strategy to contribute towards brand growth targets and cross-category business objectives
  • 2) Lead the translation and execution of the marketing strategy into impactful retailer programmes, respecting and tracking budget and commercial targets, optimize ROI of actions
  • 3) Bring field intelligence to define brand-specific activity programmes with marketing and commercial departments
  • 4) Implement, monitor and improve processes to link all marketing activities with the activities of the commercial team
  • 5) Fcst/Design/Develop Trade relative asserts, maximize the utilization and well manage stock status
  • 6) Closely work with trade marketing agencies with clear briefing and well management, drive for high quality deliveries
113

Trade Marketing Intern Resume Examples & Samples

  • Support team to develop content to feed digital platform on a daily basis
  • Review webpages/emails
  • Monitor & report KPI’s of platform
  • Follow-up of rewarding /prizes mechanics
114

Trade Marketing Specialist Resume Examples & Samples

  • 1) Demonstrations
  • Implement a demonstration strategy for the Belux market that answers to the needs of the market
  • Manage demo planning and make sure it is as optimal as possible and in line with the demonstration strategy
  • Track the demonstration results, update the demonstration dashboard and report the effectiveness of our demonstrations to the commercial team
  • Manage all operational communication with the demo agencies
  • Develop an activation strategy for shopping malls and coordinate all activities concerning light booths, trolleys and Nespresso bars inside the POS or shopping malls
  • Update & implement demo trade tools in cooperation with HQ project responsible
  • 2) Trade Academy
  • Adapt the Trade Academy HQ program according to the local needs, audience and commercial plan
  • Ensure that the Nespresso demo personnel and sales associates of trade partners are trained and have all tools to sell the Nespresso concept according to guidelines
  • 3) Implement and coordinate roll out of Trade Marketing plan
  • Ordering, translating, execution and follow-up of all trade marketing documents & material
  • Coordinate the development and implementation of localized material for local campaigns
  • Contribute to the development of online path to purchase brand experience
  • Support the sales promotors with online & offline tailor made visibility materials
  • 4) Supplier Management / Budget Management / Internal control
  • Organize and manage supplier tender according to procurement & F&C guidelines
  • Forecast, monitor and follow-up of allocated budgets
  • Optimize demonstration spends: Measure the return on investment of each demonstration
  • Ensure compliancy through all trade and demo activities
  • Between 2 to 5 years of experience in a commercial organization/role
  • Project Management experience and skills
  • Field or demo agency management experience is a plus
  • Proven ability to multitask, organize and schedule in an efficient and timely manner
  • Hands-on mentality
  • Attention to détails, perfectionist
  • Fluent in speaking and writing Dutch, French and English
115

Trade Marketing Services Specialist Resume Examples & Samples

  • In cooperation with local Perfect Store teams and Procurement to manage POSM process via building effective system of planning, ordering, production and logistics
  • Based on scale and focus to gain cost and productivity benefits in POSM management as business competitive advantage. Centralise POSM process and give local teams added value in terms of time efficiency and central expertise
  • To manage cooperation between Perfect Store, Procurement, Field Sales and project service supplier for arrangement and maintenance of the processes of development, production and delivery of POS materials / equipment that generate increased visibility and off-take for Mondelez Ukraine products for all Marketing driven national & regional consumer programs and for all Sales developed retailer or channel specific promotional programs
  • Implementation of correct aproach for POSM Procurement and effective POSM stock management
  • Improvement of POSM management via
  • POSM procurement/distribution advanced planning
  • POSM quantity calculation approach change
  • POSM procurement flexibility
  • POSM specification quality increase
  • POSM usage control
  • Decrease of POSM stock via
  • POSM write-offs/re usage costs budgeting
  • POSM Write-off aging limits implementation"
  • Implementation of new approach for Regular POSM Management
  • To be fully responsible for regular POSM and ensure continuous stock at Central Warehouse and Regional Warehouses
  • To assist to Trade Marketing Services Senior Specialist in project related costs optimization
  • To provide regular status updates for project team on focus POSM development and delivery
  • Preparation of monthly reports for Perfect store team and Sales team on gathering, motion of POSM on the warehouses and their age
  • Good analytical and planning skills
  • Problem solving skills and creative thinking capability
  • 2+ years experience in Finance or Sales Department Ukrainian Fluent
  • English Basic
116

Trade Marketing Executive Resume Examples & Samples

  • Manages Employee Relations cases by providing employee and manager coaching and counseling while ensuring consistent application and interpretation of company policies, practices and procedures
  • Applies employment law and Clorox policy knowledge to consult with managers to work through Employee Relations cases to positive resolution
  • Leads harassment, discrimination, hostile work environment and compliance hotline, DFEH/EEOC investigations
  • Ensures HR policies, procedures, and reporting are in compliance with state and federal laws; develops, recommends and implements human resources policies to meet organizational needs. Identifies updates and documents processes and procedures
  • Serves as the policy contact and vendor contact to drive changes and improvements to current state Talent Management programs and policies
  • Creates insights from data, using trend and metric information to inform process and program improvements
  • This role includes program ownership and active identification of areas to drive improvement for increased efficiency. Recognizes, analyzes and diagnoses key trends in talent management and ER metrics to uncover root cause. Develops and designs solutions, based on root cause analysis work, to effect process improvement change
  • Project work that may include assistance to HR Business Partners, project management, facilitation, and research
  • 3-5 years of Human Resources experience required
  • Ideally 5 years of HR experience, preferably within Employee Relations, Consulting or HR Generalist role
  • Excellent critical thinking, problem-solving, analytical and decision-making skills
  • Ability to develop and maintain collaborative and effective working relationships at all levels of the organization
  • Excellent analytical skills. Works on issues where analysis of situations or data requires in depth knowledge of Labor Law as well as understanding of company policies and practices. Analyzes, interprets and applies Company policies and procedures, and Federal, state and local laws and regulations pertaining to employment and employee relations
  • Erroneous decisions could result in liability and exposure for the company
  • Bilingual Spanish speaking/writing strongly preferred
117

Trade Marketing Controller Resume Examples & Samples

  • Strong shopper marketing expertise with solid experience of developing and delivering commercially grounded marketing activity into customers ideally from a Licensed or Leisure environment
  • Track record of successfully activating brand, NPD and portfolio activities
  • Experience of working with multiple customers across different channels in a consumer-led organisation
  • Strategic thinking and ability to shape a vision, create an annual plan and engage a wide network of stakeholders to deliver that plan in key customers
  • Meticulous project management capability and commercial grounding to ensure delivery of plans
  • Strong interpersonal skills and ability to build strong internal relationships and customer relationships to influence, challenge and deliver
  • Strong Leadership capability
  • Experience of Budget management
118

Senior Trade Marketing Specialist Resume Examples & Samples

  • Contribute to account marketing plans to all key players internally and externally. Support the development of additional account specific sell-in tools (Account Marketing Toolbox) when needed
  • Minimum 5 years of experience in all brand marketing disciplines
  • Individual with strong interpersonal, influencing skills and marketing knowledge and experience. Consumer and customer-minded brand builder and implementation driven personality who understands all marketing disciplines and how to orchestrate them across categories across all distribution channels
  • Ability to provide input to and implement strategy
119

Director Trade Marketing Resume Examples & Samples

  • Bachelor’s degree or equivalent in marketing or related field required, MBA preferred
  • Strong, classic Trade/Customer Marketing background with a leading consumer packaged goods company
  • Proven success working in a fast paced environment where strategic brand-building efforts are complemented by hard-driving promotional activities
  • Proven ability and desire to help build a Marketing infrastructure, including processes, methodologies and tools required to drive Marketing effectiveness
  • 4-5 years CPG Trade Marketing, Marketing, Category/Channel Management or Sales experience required
  • Outstanding presentation, interpersonal and written communication skills required
  • Familiarity with CPG trade channels (Mass, Sporting Goods, Outdoor Retailer, Specialty & Wholesale) required
  • Passion for and experience with outdoor sporting, hunt/shoot recreation is preferred
120

Head of Trade Marketing Resume Examples & Samples

  • Lead and develop a team of Trade Marketing professionals, ensuring all strategic marketing priorities are aligned
  • Overseeing the delivery of world class Trade Marketing strategies and communication plans
  • Delivering highly effective and cost efficient partnerships that drive commercial viability for AMP
  • Managing large budgets and ensuring that all reporting is accurate, timely and relevant
  • Providing business insights to the executive level of the AMP business
  • A strong background in Trade Marketing at management level with highly developed marketing and PR skills
  • Previous experience in leading a customer focused and cohesive Trade Marketing team to success
  • Experience in developing Trade and Integrated Marketing strategies
  • Highly developed communication skills and the ability to liaise with multiple internal and external stakeholders
  • Experience managing competing priorities and ensuring tight deadlines are met
  • Strong analytical and quantitative skills combined with prior experience managing large budgets
  • Relevant tertiary qualifications
121

Trade Marketing Assistant Resume Examples & Samples

  • Gathering of all relevant sales information incl product, market and promotion data
  • Backoffice support as well as development and maintenance of reports to (Senior) Trade Marketing Manager and Sales Manager
  • Collaboration with creative agencies and POS material suppliers
  • Collaboration with customer and service agency (field force management)
  • Development of shelf planograms, marketing material, sales documents and sales presentations
  • Share all relevant data with agency manager and customer
  • Communication with online stores
  • Raise PO’s
  • Inventory Management for POS Material
  • Planning and realization of customer trailer shows
  • Commercial apprenticeship or similar business education
  • Several years of work experience in a Sales or Trade Marketing
  • Full knowledge of Microsoft Office Suite. Experience of using e-mail (Outlook) and databases (Business Objects, Siebel, SAP)
  • Must possess excellent organisational skills and the ability to pay close attention to detail
  • Must be able to take the initiative and work with limited supervision
  • Must be able to handle multiple assignments
  • Flexible, committed and able to work under pressure
  • Good English language skills
122

Category Leader &trade Marketing Resume Examples & Samples

  • Analyze internal sales and financial data of Mexico and Central America to provide periodical detailed executive reporting with main key drivers and proposal action plan
  • Generate external data of the market, monitor competitive products, price and performance, identify promotional activity of competitors
  • The Category, Trade & Marketing Leader Analyst is responsible for sku and assortment recommendations depending on the Distributors focus
  • Responsible for the Indirect Channel promotions discipline, proposing actions, planning and communicating to internal and external stakeholders and conducting promotion analysis to make recommendations to improve effectiveness and efficiency
  • Help with Forecast Process to assure the right supply chain
  • Manage innovation with excellence thought the correct tools, Agile, and correct communication with internal and external team
  • Manage price, Cost and Business Simplification to according to the times and defined processes
  • Industrial Engineer or Marketing Degree
  • English level: 70%
  • Bachelors Degree, 2-3 years experience in a sales, category management and/or marketing functions within the industry
  • Working experience in marketing department in a major multi-national FMCG company, preferably with sales and distributor management experiences
  • Availability to travel
123

Trade Marketing Intern Resume Examples & Samples

  • Interfacing with sales to understand meeting objectives, scope and timing
  • Keeping team informed of the calendar of all customer meetings
  • Working with the Sale coordinator to ensure design requests for images, product mock-ups and ordering live samples is completed
  • Updating master decks with account specific slides
  • Coordinating travel schedules with necessary marketing members
  • Posting final deck to SharePoint
  • 2 years of course work in Business, Marketing, Finance or 2 years of equivalent and related experience
  • Animal lovers encouraged to apply
  • Must have a working skill set in the use of Microsoft Office with proven knowledge of Excel, PowerPoint, and MS Word
  • Proven project management skills dealing with documents, tracking, and organizing multiple details
124

Trade Marketing Category Development Executive Resume Examples & Samples

  • Development of category growth plans based on company targets
  • Planning and execution of new product launches
  • Cross functional approach to develop brand plans
  • Lead shopper research to provide best in-store solutions
  • Develop creative in store concepts and materials
  • Analysis of Nielsen market and shopper data
  • Assessment of the effectiveness of the trade promotions
  • Timely tracking and reporting of trade promotion budget
  • Make field visits to monitor trade executions
  • Minimum 3 years experiences in Trade Marketing in FMCG sector
  • Advanced command of English
  • Multi- task
  • Result-oriented
  • Proactive, willing to take initiative
  • Very good follow-up
  • No military obligation for male candidates
  • No restriction for travel
125

Category Trade Marketing Resume Examples & Samples

  • Identifying and implementing Category Management projects with the local teams and global TMM (Shopper based placement and assortment recommendations, Promotions and pricing analysis) as well as building compelling commercial propositions based on shopper insights, customised vision decks, etc
  • Providing customer and category analysis and strategic frame work to define the categories the key customer teams should focus on
  • Ensure effective formal and informal communication between brand team and TMM/sales team in order to ensure speed and efficacy on key business actions. Influence the larger RB organization to cooperate and successfully implement initiatives (eg. Be the contact point for global trade marketing set up)
  • Proactive impact in building NPD local launch plot, from forward planning and presentation to follow up and proposed solutions on possible weaknesses on target achievement. Break down NPD/EPD/BDI by customers, follow up on achievement and gaps solution
126

Trade Marketing Department Manager Resume Examples & Samples

  • Collate field data to define and build the trade marketing strategy per retailer with the marketing and commercial teams
  • Lead the execution and adapt the strategic directions and the marketing plan, guide portfolio priorities (new launches, pillar products’ renewal and animation of core catalogue)
  • Build planograms, assortment pyramid, promo activity and all sales drivers based on marketing strategy and sales and lead the execution at point of sale by the merchandising team
  • Understand and analyse the market dynamics and carry out various market analysis studies, identify new opportunities of growth and implement plans to ensure continued brand and market share growth
  • Recruit, develop and manage the trade marketing and merchandising teams. Ensure development of expertise and know-how in the Trade Marketing team
127

Assistant VP, Trade Marketing & Promotions Resume Examples & Samples

  • Manage Creative Services Team, Promotional Planning, Brand and Channel Marketing and Publications as well as 2nd and 3rd party partnerships
  • Oversee trade advertising and sponsorship opportunities to drive new customers to SalonCentric
  • Design and execute SalonCentric marketing programs including sales, monthly animations and reward contests
  • Drive traffic and sales for SalonCentric Sales and Store channels and educational shows/events
  • Build and monitor loyalty programs that deliver a superior customer experience
  • Maximize overall SalonCentric channel-specific and Omni-channel objectives
  • Collaborate with Channel Heads and Category Management to develop opportunities for communication between brands
  • Optimize key initiatives through formal publications, in-store merchandising opportunities and customized programs
  • Partner with brands to design support plans that leverage SalonCentric communications vehicles and marketing programs as part of the Brand planning process
  • Provide direction to the brands to ensure Brand collateral materials (e.g. store signage and catalog ads) are impactful, effective and can be executed
  • Source and oversee production of collateral, print materials etc. for all departments
  • Direct brands to ensure promotional deal structures can be executed at SalonCentric
  • Ensure that deals are funded/approved by Finance and set up appropriately
  • Communicate changes to promotional brand deals and drop-ins to SC Teams
  • Design promotional offers and secure Brand participation in SC promotions including obtaining funding commitments
128

Trade Marketing Traditional Trade Executive Resume Examples & Samples

  • Bachelor’s Degree required in Business or related field
  • English and Spanish required
  • Minimum 3 years of experience in sales and /or customer marketing /trade marketing areas with specific experience of distributor based businesses
  • Understanding about how the total sales organization operates and how to drive its effectiveness
  • Ability to build relationships and work collaboratively internally and externally with good influential and negotiation skills
  • Ability to work around and within a variety of different market conditions and demographic factors
  • Strong analytical, presentation and project management skills
  • Proactive, self-motivated, tenacious with commercial drive and commercial curiosity
  • Excellent knowledge of Microsoft PowerPoint and Excel
129

Trade Marketing Intern Resume Examples & Samples

  • Student currently enrolled in an accredited 4 year program, preferably going into year 3 or 4
  • Major in marketing, communications, or business administration preferred
  • Design experience using Adobe Photoshop is preferred
130

Trade Marketing Resume Examples & Samples

  • Translate these opportunities to the Customer Teams into 5p´s actionable plans by retail environment including POP activation and customized promotional programs and assortments where appropriate
  • Actively participate in Customer strategy and JBP´s to deliver joint objectives
  • Work closely with customers to define account specific strategies and programs to support achievement of volume and sales growth targets
  • Track and manage trade budgets by Retail environment and customer; ensuring maximum visibility and effectiveness at POP for the activation money invested
  • Build information at customer level and roll up knowledge at Retain environment
  • Build promotional calendar by RE and customer
  • Build price sheet by customer and SKUs following category guidelines and commercial guidelines
131

Trade Marketing Specialist Resume Examples & Samples

  • Monitor, manage, and drive execution of the annual trade marketing calendar comprised of local and national customer and consumer facing programs
  • Monitor and maintain Nespresso’s brand standards across all points of contact with the customer
  • Assists in creation of sales tools to support trade strategies and channel priorities
  • Track and report on all B2B related CRM activities
  • Assist in PO creation, invoices, budgeting and planning
  • Support in tracking of the ROI on trade programs in accounts
  • Assist in alignment and communication of the most effective programs to the field and distributor network
  • Review industry journals and websites and provide bi-weekly industry updates to the B2B team
  • Support the alignment between the Nespresso USA B2B team and the Nespresso HQ B2B team
132

Trade Marketing Resume Examples & Samples

  • Identify Target Outlets where there is a high concentration of consumers related to the brand
  • Develop a Visitation Plan for high-concentration PDVS where sales and Trade Marketing work
  • Maintain a database of outlets in the territory
  • Knowledge of brand strategies and consumer behavior to propose activities that generate contact with the consumer
  • Properly implement branding activities and ensure the use of advertising materials
133

Trade Marketing Specialist Resume Examples & Samples

  • Develop and maintain routine sales, and generate AC Nielsen reports
  • Perform Post Promotional analysis
  • Monitor Spend and Volume on account/region/division basis
  • Alert respective Trade Marketing Manager and Business Development Manager of issues surfaced via analysis and regular reporting/
  • Evaluate Events
  • Fulfil project requests from the field (as assigned by BDM)
  • Support Trade Marketing Administrator and Sales Administrator on reporting and systems issues
134

PWS Manager of Trade Marketing Chains Resume Examples & Samples

  • Sales / Marketing / Trade Marketing experience with a major CPG company and/or 3-tier Distribution experience,
  • Exposure and experience working with cross-functional teams,
  • Experience working for beverage distributor,
  • Experience calling on retailers - both single and multi-unit
  • Experience using and analyzing IRI/Nielsen databases,
  • Extensive knowledge of Microsoft Office programs; primarily PowerPoint, Excel and Word; Experience working in a team environment, and
  • Must have good written and verbal communication skills
135

Trade Marketing Analyst Resume Examples & Samples

  • Participates (under strict supervision of Marketing Dept.) in the design of the promotional materials and maintains contacts with the Key Accounts and DCs, in order to supervise all promotional activities
  • Leading development of the Trade Marketing Strategy to achieve defined business objectives across all product categories
  • Responsible for management and monitoring of Trade Marketing Investments and initiatives execution
  • Contribute to the Company’s goals and objectives and improve market share, customer satisfaction and productivity performance
  • Establishing channel strategies and implementing the associated plans
  • Development of a trade promotional plan with key customers and channels
  • For any form of communication directly or indirectly linked to Company/Brand equity works under strict supervision and responsibility of Marketing Dept
  • Working closely with key customers to provide category and shopper insights to drive performance
  • Development and delivery of new product development (NPD) plans
  • Co-ordination and communication of product, price and pack changes
  • Leading efforts to leverage the Global Brand Positioning and solidify the company’s superiority through our customers and their showrooms
  • Providing seasoned leadership in the translation and execution of the Marketing strategy into impact programs
  • Putting in place, monitor and improve processes to link all Marketing activities with the activities of the Sales team. 16. Is responsible for Sales Force Animation Programs and Actions
  • Is actively participating to specific dedicated trainings to Sales Force
  • Responsible for Trade Marketing / Category Management process & solutions with external & internal customers to grow the categories
  • Develop, implement & evaluate category plans to meet profit objectives
  • Manage and evaluate trade promotion levels to achieve maximum returns
136

Associate Mgr, Trade Marketing Resume Examples & Samples

  • Leading development of the Trade Marketing Strategy to achieve defined business objectives (+10% growth) across all product categories
  • Owning responsibility for the development, execution, and performance of all programs designed to increase presence and ultimate take-away
  • Ensuring alignment across the Sales and Marketing organizations on field sales needs and marketing initiatives, including coordination with Corporate Trade Marketing and budget management
  • Leading efforts to leverage the Global Brand Positioning and solidify the company's superiority through our customers and their showrooms
  • Putting in place, monitor and improve processes to link all Marketing activities with the activities of the Sales team
  • To gain a bigger market share and support the local distributors in ASEAN markets
  • Manage a portfolio of distributors, wholesalers and retailers operating within ASEAN
  • Rapidly understand, find and expand distribution coverage in the region while maximizing existing customer portfolio
  • Grow market share with the introduction of new products in the region
  • Build and maintain a strong working relationship with all key personnel of distributors marketing teams
  • Provide countries update and field analysis on competitions and market activities
  • Formulate and execute sales and promotion plan that is in line with the company strategies to drive sales
  • Implement company's pricing strategies on the core segment in different countries in ASEAN
  • Bachelor’s degree in related disciplines, with minimum 8 to 10 years of direct/field sales experience with proven successful track record
  • Experience in an MNC environment
  • Experience in doing business with ASEAN countries
  • Ideally possesses commercial sales experience in a B2B environment
  • Three to five years’ proven channel marketing experience
  • Expertise in marketing program, showroom, trade marketing, or tiered distribution experience
  • Strong Leadership Skills
  • Business Acumen and Interpersonal Savvy
  • Fluent in both written and spoken English, Chinese (Cantonese / Mandarin) with additional languages an advantage
137

Director, Trade Marketing Resume Examples & Samples

  • Formulate recommendations for research initiatives, and execute research projects to support our brand strategies, managing approved Trade Marketing budget each fiscal year
  • Lead employees through effective hiring, orientating, training, mentoring and coaching. Provide ongoing recognition, feedback and development, holding employees accountable for success. Identify and mentor future organizational leaders. Ensure appropriate resources are provided to employees. Develop a staffing plan that meets both customer expectations and financial constraints. Create an environment where employee feedback facilitates positive change
  • Lead the organization on category management initiatives, with automated monthly reports & actionable insights to drive our business
  • Lead in the creation & development of key customer presentations, aligning Marketing & Sales to deliver on brand & customer goals
  • Create all master presentations for broad execution in the market
  • Lead on the development and execution of the annual business planning process
  • University or four year college degree
  • 8 – 12 years combined channel, brand management, category management and/or field CPG sales experience
  • Consumer Products industry experience
  • Developing channel strategies across multiple channels and translating strategies into channel plans
  • Working with shopper/end user insights research and using results to improve business initiatives and develop innovative programs at the point of sale
  • Coordinating across multiple channels/customers and brands
  • Collaborating with senior leaders and other functions
  • Proven ability to develop and manage a team
  • Strong conceptual story-telling/selling skills leveraging unique consumer insights - uses insights internally and externally to create winning plans
  • Outstanding communicator-oral & written presentations with a high degree of impact and influence
  • Initiates collaborative relationships with key stakeholders within a CPG company, at all levels of the organization and cultivates a network to influence and advance business goals
  • Must have an exceptional results orientation-with a high degree of personal initiative and leadership-in a lower resource, more independent environment
138

Trade & Marketing Analyst Resume Examples & Samples

  • Trade(s) specific Cluster Market Plan input
  • Trade(s) specific actions on Cluster Action Plan
  • Market mapping
  • Market development input on Trades
  • Dissemination of Trade direction
  • A top performer in your current and previous fields
  • Willing to learn and ability to deal with a steep learning curve
  • Ability to manage complexity and promote simplification
  • Team-player and driven to go the extra mile in delivering results
  • Product Management and/or Marketing Management
  • Stakeholder management skill would be added advantage
  • Dealing with ambiguity
  • Strong analytical and data driven mind-set
  • Ability to communicate clearly and set focus/direction
  • Perseverance
  • Persistency
  • Pragmatism
139

Director, Trade Marketing Resume Examples & Samples

  • Collaborates with Events, Category Management, and other internal WHE resources as needed to achieve divisional goals
  • MBA or other advanced degree a plus
  • 10+ years Trade Marketing experience
  • 5+ years of Trade Marketing experience with Video Game or Entertainment based companies that utilize the same customer base
  • Prior experience with a large package goods or entertainment company a plus
  • Strong organizational, communication and follow-up skills
  • Comprehensive understanding of account promotional vehicles by channel/customer
  • Ability to work in a collaborative team environment
  • Strong computer skills (Excel, PowerPoint)
  • Ability to utilize analysis/data and apply it strategically to promotional planning, budgeting, and promotional development
  • Working knowledge of the interactive category from both a product and consumer basis
  • Must be willing to travel up to 20%
140

Trade Marketing Intern Resume Examples & Samples

  • Getting insights and hands-on experience within a global marketing organisation
  • Developing your skills in project coordination, time-management and priority setting
  • Frequent contact with local Trade Marketing managers in our global offices and other internal departments
  • Experiencing the full product launch from start to finish
  • Experiencing 360° Marketing Strategy planning activities
  • Participating in Marketing meetings & product trainings
141

Trade Marketing Excecutive Resume Examples & Samples

  • University degree in related field
  • Working experience in a similar Fast Moving Consumer Goods (FMCG) company
  • Result Oriented
  • Good in verbal communication skills (Khmer and English)
  • Good in teamwork
  • Ability to work under pressure
  • Holding a driving license
142

Trade Marketing Resume Examples & Samples

  • Serves as the expert to the partner for standard information regarding product, services, and software transitions, promotions, and configurations
  • Supports sales by analyzing opportunities, and communicating sales collateral within their area of focus
  • Achieves assigned quota for assigned HP products services, and software
  • Transactional selling working within a team of selling professionals
  • Influences partners to create and maintain their HP funnel
  • Influences partner account manager or end user sales team on the partners' capabilities and merits
  • Ensures partners are compliant with legal and SBC practices
  • Typically 1-3 years of selling experience at end user account or partner level
  • Experience developing positive relationships and solving customer problems
  • Basic understanding of the IT industry, competing vendors, and the channel
  • Basic understanding of HP's organization & operations, including key business rules, partner segmentation, key programs & initiatives
  • Basic understanding of a specific set of HP's products, software, and services. Able to communicate the strengths of HP's offerings, and overcome objections
  • Effectively sells HP offerings by building strong relationships, and promoting HP's strengths
  • Develops account plans with partner to grow HP's share of the business
  • Partners effectively with others to ensure coordinated, efficient account management
  • Basic understanding of pipeline management
143

Trade Marketing Executive Resume Examples & Samples

  • Work closely within the commercial teams (sales, marketing and customer marketing) to execute in store and on line activity supporting our non-core NESTLE cereal brands, such as: OATS & MORE, GOLDEN NUGGETS, GOLDEN GRAHAMS, COOKIE CRISP, NESQUIK, CLUSTERS and HARVEST HOME
  • Work with the Sales teams to enhance channel and customer promotional plans for non-core Nestle cereals. Delivering improved visibility both in store and on path to purchase
  • Work with the marketing brand managers and customer insight managers to help translate brand plans into deliverable and executional customer marketing activity for non-core NESTLE cereal brands
  • Assist with the planning and execution of trade press advertisements, B2B web site features, online banners and online media to promote the visibility of non-vore NESTLE cereal brands
  • Provide general Business Manager support for non-core NESTLE cereal brands as required, such as: ordering of samples, ordering of point of sale, booking sales events and branding opportunities, and other ad hoc requests
  • Ensure adherence to all Company principles and policies
144

Trade Marketing Manger Resume Examples & Samples

  • Minimum of four (4) years of experience with a Consumer Product Group (CPG) company, Business to Business (B2B) sales, or durable goods company required
  • Minimum of four (4) years of experience in trade management, channel management, brand management, insights, and sales within one or more of the above categories of companies required
  • Demonstrated strong financial awareness required
  • Must be eligible to work in the United States for any employer
  • Experience functioning within a strong matrix environment of a global enterprise highly preferred
145

Associate Mgr, Trade Marketing Resume Examples & Samples

  • University degree or above in related discipline
  • 2+years of trade marketing and/or agency experience
  • Working experience in consumer market
  • Demonstrated communication and collaboration skills, possesses strong verbal and written communication skills (English & Portuguese required)
  • Coordinating across several businesses / product lines within a channel
  • Self-motivated and ambitious
  • Ability to collaborate with cross-functional stakeholders
  • Proven ability to execute multiple projects simultaneously
  • Excellent Microsoft Office Skills: Word, Excel and PowerPoint
146

Senior Manager / Director, Trade Marketing Resume Examples & Samples

  • Work with partners to develop Disney’s digital/social media strategy and increase reach and engagement
  • Manage regional trade marketing budgets in SEA
  • Develop an effective trade relations program, which includes database management, sales kits, sales incentive programs, sales training and other trade engagement activities
  • Craft the message and creative for Disney’s brands in trade publications
  • Develop sales collateral, premiums, POS materials and other marketing support materials
  • Regular travel in the SEA region will be necessary
  • Ideally you should have a university degree/diploma with 8-12 years of marketing experience, preferably in a related industry
  • Excellent communication & English language copywriting skills are essential
  • Strong account servicing experience is essential, preferably direct experience in a media and broadcasting environment with established relations with trade partners
  • A team player who can multi-task effectively and enjoy working with people from different backgrounds and working styles
  • Good with macro and micro level project management in a matrix environment
  • Good problem solving skills with the ability to work under time constraint
  • Capable of staying current on business issues, industry trends and market advances
  • Inspires creativity and innovation
147

Performance Trade Marketing Executive, Uk Resume Examples & Samples

  • Implement PUMA's performance look in wholesale across POP (window and in-store); and visual merchandising
  • Work closely with the Sales and Marketing Team to deliver best-in-class marketing and visual merchandising in-store executions, so that the customer understands PUMA's product offering and the PUMA story
  • Obsess sell-thru and react to challenges and opportunities to deliver sell-thru requirements
  • Develop and execute a world-class staff training programme on key seasonal PUMA campaigns with UKI wholesale accounts
  • Work with PUMA's field marketing agency to qualitatively and quantitatively monitor and report on selected PUMA campaigns within UK wholesale accounts
  • Be PUMA's "Eyes and Ears" to the retail market
  • Prepare UKI showroom graphics and POS for seasonal presentations so to inspire and excite our retailers, whilst continually improving on the previous season's executions
  • Work with external agencies to create world class executions across wholesale retail estates
  • Retail Marketing experience within the Performance or FMCG industry, with a passion for sports brands
  • Strong knowledge of the performance market and consumer marketing within it
  • A passion for creativity and ability to demonstrate ROI from the creative process
  • Skilled in Project Management and Budget Management
  • Excellent written and spoken English to a business standard
  • IT literate with strong skills in Excel, Word, PowerPoint and Photoshop or Illustrator
  • Attention to detail and an ability to work flexibly in a fast paced, highly functioning team
  • Ability to manage agencies and Key Accounts
  • Be a self-starter, highly collaborative and solutions-orientated
148

Trade Marketing Specialist Resume Examples & Samples

  • Developing and executing the most effective online/digital and in-store marketing plans to deliver revenue targets
  • Effectively building and maintaining relationships and fostering Bose advocacy and mindshare with our reseller partners
  • Employing a “test and learn” approach, this position will also be responsible for identifying, testing, measuring and reporting on appropriate new initiatives to drive the Bose business at these resellers
  • Act as the primary point of contact to the Sales team for the accounts listed above
  • Be responsible for development of offline and online/digital trade marketing plans, working with Bose Digital and Media teams to develop the very best plans
  • Be responsible for the execution of TM plans with excellence across the set of resellers/channels listed above
  • Be the marketing expert for the resellers/channels listed above, building relationships with the sales account teams and reseller marketing teams
  • Manage TM budget for the resellers/channels listed above
  • Track and report on execution of TM tactical plans including Marketing calendar, investment plan and key initiatives
  • Ensure TM execution aligns with global asset plan, reducing need for additional regional asset requirements
  • Work with Regional Marketing Manager to identify local asset needs, verifying compliance with creative platform and localizations required
  • Bachelor’s degree preferred in Marketing or related discipline
  • Minimum of 5 years related Marketing experience. Experience in Trade/Retail Marketing, preferably in a consumer product or marketing services environment, preferred
  • Strong understanding of omni-channel trends that drive traffic, conversion, advocacy and loyalty
  • Experience in developing and executing omni-channel trade marketing plans
  • Strong organizational and project management skills, with attention to detail and accuracy of data
  • Ability to simultaneously manage multiple, diverse businesses and appropriately balance time amongst multiple internal customers
  • Strong communication skills – presentation, verbal and written – and the ability to communicate and collaborate with colleagues at all levels, including senior leadership, account management team, reseller team and other external business partners
  • Ability to work as part of team and build solid working relationships
  • Analytical orientation with the ability to offer insight to recognize trends and course-correct activities as needed
  • Ability to continuously seek innovative ways to streamline work and processes
  • Limited domestic travel may be required (10%)
149

Account Analyst, Trade Marketing Resume Examples & Samples

  • Oversee and facilitate procurement, production and execution of services for IW client jobs and projects
  • Work closely with and at the direction of the Production Manager(s) and/or Account Manager; assist with other duties as assigned prioritizing workflow and maintaining projects scheduling
  • Responsible for data entry of job orders and specifications into the proprietary order management system
  • Elaborate basic informative report documents as necessary (comparative charts between quotations INWK, production status, actual)
  • Follow escalation process and solve payment issues when required
150

Franchise & Trade Marketing Executive Resume Examples & Samples

  • To drive consistent and excellent brand representation in dedicated Franchise territories and Trade channels
  • Key point of contact for designated markets; developing relationships and establishing best practice with all partners
  • Oversee and manage the collation of seasonal marketing plans and budgets for Franchise partners
  • Ensure Franchise and Wholesale partners order and receive the seasonal assets required
  • Maintain knowledge of Wholesale and Franchise territories ensuring regular competitor analysis is undertaken
  • Highly computer literate; able to use both Mac and PC, Advanced user of the Microsoft Office suite
  • Previous credible experience of working with Franchise and Wholesale partners in a marketing capacity
  • Demonstrable experience of working with independent shops and department stores
  • Interest and knowledge of the international fashion market, press market and marketing trends
  • Able to produce, analyse and interpret reports, financial data and information
  • A generous Clothing Allowance
  • Discretionary discount on PSL goods
  • Pension
  • Flexi-time
  • An annual leave entitlement of 28 days, inclusive of Bank Holidays increasing by one day per year up to a maximum of 33 days
151

Trade Marketing Executive Resume Examples & Samples

  • Ensure timely and efficient implementation of approved Trade marketing activities, collaborating with key departments and individuals to deliver professional and innovative solutions which are in line with agreed PML strategies
  • Contribute to enhancing PM's presence in the trade through implementation of initiatives such as Trade programmes, retailer trade forums, educational tools and product knowledge initiatives and events
  • Execute trade engagement initiatives within current trade relations infrastructure and increase return on investment for predetermined activities
  • Develop mechanisms to encourage trade involvement in activities such as the transfer of knowledge so as to further enhance understanding of PM brands with the intent being to influence a retailers selling capability
  • Support management of the allocated budget, including consolidating all costings and budgetary forecasting figures, to ensure efficient and effective use of PML financial resources
  • Maintain proficiency in PM reporting tools such as SAP, iSMS, to ensure accurate and timely reporting
  • Ensure that all Legal, Corporate Affairs and Internal Controls requirements are met through consultation with key stakeholders
  • Coordinate relevant approval processes with proficient knowledge of the MCT (Marketing Connection Tool) ensuring timely approval of activities and compliance with all internal processes
  • Management of third party supplier relations and facilitation of agency briefings for all trade activities with ownership of the end to end process including from ideation through to production & delivery
  • Execute objectives, measure results vs. targets to deliver effective and efficient use of PML resources. Recommend adjustments where appropriate and compile supporting documentation/analysis to justify alterations to the plan. Focus on consistently tailoring Trade Activities and Programs to meet our Trade partner’s expectations & deliver PML requirements within an evolving marketplace
  • Support the development of and implementation of tactical and annual trade programs to support a multi-category portfolio of brands across all trade channels, including the development of sales force briefings, delivery of all toolkits and tracking and evaluation of agreed activities against set objectives
152

Analyst, Trade Marketing Resume Examples & Samples

  • Perform analyses to inform trade investment programs and brand/portfolio plans
  • 4 year college degree in Business or related field
  • 0-2 years previous experience in sales or marketing experience within CPG industry
  • Analytical skills and ability to analyze data
153

Trade Marketing Specialist Resume Examples & Samples

  • 1-2 years of work experience in similar position and good understanding of visual merchandising, as well as trade marketing in creation and POSM production
  • University degree (or equivalent): commercial/marketing education
  • Analytical skills (i.e. trends, prognosis, identifying problems)
  • Fluency in English (communication with HQ)
  • Very good knowledge of MS Office
154

Trade Marketing Executive Resume Examples & Samples

  • Graduated from reputable universities' business, economics or engineering faculties
  • Advanced English
  • Min 2-3 years of work experience, preferably in sales or trade marketing. (Field sales experience is a plus.)
  • Excellent communication skills with internal and external customers
  • Pro-active, extraverted, analytical and good at conflict management
  • No military obligation
  • Able to travel frequently
155

Trade Marketing Specialist Resume Examples & Samples

  • Identify and develop necessary POS tools to increase brand presence, market share and improve customer satisfaction
  • Implement promotions at retail/ distribution level in collaboration with Marketing Manager to support brand priorities
  • Create and maintain calendar of activities working with Marketing Manager
  • Monitor Trade Marketing projects and activities to measure effectiveness and ROI
  • Implement and track Category Management projects for retailers with NAM's and Marketing Manager designed to increase sales and brand/category presence
  • Work closely with retail, NAM's & Marketing Manager to ensure that Trade Marketing strategies are aligned with sales revenue targets and brand priorities
  • Communicate sales needs and field intelligence to local team
  • Travel as needed to better understand market, market needs and market tendencies
  • Support PR agency needs in Colombia
  • Driven, savvy, goal oriented
  • Highly motivated, results oriented
  • Must be able to work independently and meet deadlines
  • Business minded individual and multi-task
156

Trade Marketing Operations Assistant Resume Examples & Samples

  • Job Traffic for creative jobs
  • Experience in publishing field useful, but not required
  • Experience working in an operations capacity useful, but not required
  • Solid writing and communication skills required
  • Knowledge of various computer systems
157

North East Asia Trade & Marketing Business Partner Resume Examples & Samples

  • Drive value creation in primarily TNM area (incl. KPI/performance management)
  • Drive demurrage and detention improvement actions
  • Drive key strategies for Key Client tender process
  • Drive market share analysis and insights
  • Drive growth plan review and improvements
  • Drive the full usage of Business Intelligence for TNM
  • Drive further offshoring of basic tasks to GSC
  • Assist trade direction setting process (incl. delivery of trade reader, cluster forecast and broadcast package)
  • Focal for YODA and APA dashboard
  • Assist NEAFBP Manager (CLT meeting, OPR coordination, Business plan, etc)
  • At least 5 years of working experience
  • Proficiency in Microsoft Excel/PowerPoint
  • Stakeholder Management skill
  • Strong-drive
  • Analytical skill
  • Team-Player
  • International mind-set
  • Persuasiveness
158

Trade Marketing Analyst Resume Examples & Samples

  • Work intimately with Sales Planners, Regional Business Managers, and upper management inside and outside HCG to ensure the accuracy of the Account Review Planning and Reporting software relative to Personal Care
  • Plan entry in Synectics plans for top customers. Go to resource for Trade Marketing Group manager relative to deals in the system, late plans and & deduction issues
  • Multitask and maintain a support “Go To” role regarding the use of Account Review Planning Module
  • Issue discovery and resolution (Planning and Reporting Modules, Access) plan entry, system errors, enhancements, missing products or customers, incorrect pricing and case conversions
  • Interact with Hain, Broker community and Synectics leads to improve software, processes and procedures
  • Responsible for top customers communication relating to but not limited to New Items, Marketing Programs, Trade Budgets, Reporting and various other internal communications to field sales
  • Creating Check Request from Synectics system
  • Undergraduate Degree required; business majors preferred
  • 1-2 years analytic experience, deductions or trade marketing experience preferred
  • Consumer Packaged Goods experience preferred
  • Synectics Software experience preferred
  • Strong computer skills in Microsoft Office programs and ability to quickly learn new systems
  • Ability to work in a high energy environment
  • Strong problem solving skills along with the ability to prioritize
  • Strong written and communication skills for contact with all levels of management
  • Self-starter with the ability to work under minimal supervision
  • Minimal travel requiredEEO/AA/M/F/Veteran/Disabled
159

Trade Marketing Account Representative Resume Examples & Samples

  • At least 4 years of experience on a similar role in an FMCG company
  • Degree in Marketing, Business or any related field
  • Good understanding of the FMCG business
  • Valid Driver's License (you’ll be travelling extensively across your territory to meet a wide variety of trade partners, so you’ll need to be prepared to spend a lot of time on the road)
  • Excellent sales, marketing and negotiation skills
  • Ability to work independently and focus on results
  • Strategic thinker with strong business acumen
  • Proven leader with the ability to create close working relationships with a wide variety of trade partners
160

National Trade Marketing Category Manager Resume Examples & Samples

  • Proven management experience with specific experience in sales and marketing operations; experience of another FMCG industry would be advantageous
  • Strong collaboration skills allied commercial astuteness and sufficient gravitas to build key relationships internally and externally to gain credibility early in the role
  • A strategic / logical approach with a passion and drive for what they do, as well as the ability to work proactively and autonomously
  • Excellent written and spoken English language skills
161

Trade Marketing Intern Resume Examples & Samples

  • Trade and retail marketing
  • Social media and content marketing
  • Events
  • Digital marketing
  • Work closely with surrounding teams (ex: sales)
  • Training
162

Trade Marketing Representation Resume Examples & Samples

  • Ensure the appropriate product range is present in all outlets
  • Provide market information and reports to ensure that the relevant people are fully informed always
  • 2-3 years’ experience in sales or marketing
  • Ability to think both strategically and conceptually
  • Current Driver’s License (Class 3/6)
163

Manger, Trade Marketing Resume Examples & Samples

  • 0-2 direct reports: Trade marketing analysts
  • Excellent planning and organizational skills, including superior communication skills (written and verbal)
  • 25% travel
164

Associate Mgr, Trade Marketing Resume Examples & Samples

  • 2) Develop channel strategy considering category/product characteristic
  • 4) Contribute to in-store materials’ development with customers’ information
  • 2+ years of Sales field job, which is store rounder and customer’s head quarter handling job
165

Mgr, Trade Marketing Resume Examples & Samples

  • 1) Develop the best and effective plan to maximize products’ distribution and display in both existing products and new products
  • 3) Provide valuable input to brand marketing from customers’/shoppers’ standpoint
  • University level
  • 2+ years of Trade marketing job such as sales planning, shopper marketing, and channel planning etc
166

Associate Mgr, Trade Marketing Resume Examples & Samples

  • 3-4 years of trade marketing experience in Consumer Goods companies with demonstrated experience in Traditional Trade (desired wholesalers)
  • Desirable experience in sales (but not required)
  • Demonstrated communication and collaboration skills, possesses strong verbal and written communication skills (Spanish and English)
167

Trade Marketing Operations Analyst Resume Examples & Samples

  • Support the Mars Culture by leading and living the Five Principles and communicating our expected business environment to all associates
  • Demonstrate leadership in living the Purpose of Mars Global Food Segment and Mars business throughout the organization
  • Ability to influence internal organization around business, customer and market opportunities
  • Enable success of Mars Food USA through Outstanding leadership in the areas of
  • Assist in the review of promotional events, promotion validation and analysis in addition to interpreting deductions for accuracy
  • Builds and maintains strong relationships with sales team, brokers, and other cross functional departments including finance and data support
  • Coordinate with sales team to validate the integrity of deductions used in sales reporting
  • Supports Sales Planning on various other activities such as
  • Sales reporting/sales tracking
  • Nielsen/syndicated updates and reports
  • Development and maintaining of Sales support tools
  • Development of price lists and associated sales materials
  • Training field sales and broker partners on operation and maintaining promotional event tool
  • Strong understanding of the sales process and other functional areas impacting the sales process and the ability to translate these practices into market opportunities
  • Effective communication skills both verbal and written across a diverse audience
  • Ability to build professional and clear reports
  • Analytical with demonstrated understanding of Nielsen/IRI data and Trade Management systems
  • Ability to analyze sales data, perform data analysis, and strong analytical skills
  • Team player and positive attitude
  • Have an inquisitive mind
168

Trade Marketing Intern Resume Examples & Samples

  • Preparing product presentations for the Sales, Trade & Marketing department
  • Supporting and (partly) implementing Trade plans
  • Monitoring the execution of Trade Marketing by means of store visits/ online visits
  • Assisting the Sales team with the implementation and execution of different activities
  • Data analysis and (by use of metrics) monitoring developments (of games)
  • Weekly analysing the physical and digital performances
  • Weekly analysing and advising in purchasing and sales opportunities
  • Monitoring and advising regarding promotions
169

National Trade Marketing Director Resume Examples & Samples

  • Oversee TM budget to ensure resources are utilized to drive optimal results and category growth
  • Work with VP of C&E spirits to regularly review budget and marketing tools across network to gain greatest value from spends
  • Design and drive annual planning calendar for brand/category activations and tools to support the calendar
  • Exemplify solid communication skills with the ability to clearly develop and execute effective programs
  • Standardize best practices and communications across the network for efficiency and growth
170

Director, Trade Marketing Resume Examples & Samples

  • University or four-year college degree; MBA preferred
  • 14+ years combined channel management, brand management and / or sales experience
  • Has worked on a business that is global with direct responsibility on a global project. Demonstrates an understanding of differences between countries and cultures
171

TTS Global Trade Marketing Head, VP Resume Examples & Samples

  • 5+ years of prior marketing experience in transaction services or a related field
  • Working knowledge of Trade business required
  • A BS in Marketing, Communications or relevant marketing experience, MBA is a plus
  • Excellent project management skills. Highly organized and deadline driven, able to manage executional details, intricate budgets and cross-functional teams
  • Must be able to manage multiple high priority projects simultaneously
  • Flexibility in a fast-paced environment necessary
  • Must have strong communication skills to provide clear, detailed creative direction. Ability to think creatively and use sound judgment when making business decisions
  • Desire to continually challenge oneself and drive marketing programs to the next level
  • Excellent written, verbal communication and presentation skills
172

Trade Marketing Executive Resume Examples & Samples

  • Support the Marketing Controller in managing the drinks commercial planner
  • Planning, presenting, implementation and evaluation of central campaigns and activity (e.g. Easter, Six Nations, Christmas and St Patrick’s)
  • Liaise with liquor suppliers to manage and evaluate ad hoc campaigns/ liquor activity, e.g. product launches, events
  • Liaise with liquor suppliers to manage kit activity, including compiling nominations, distribution and brief to marketing managers
  • Negotiate supplier funding with agreed suppliers within agreed rate cards (ie menu feature)
  • Build relationships with key suppliers to identify and deliver added value opportunities (ie eye-tracking, research, menu design, 3rd party opportunities
  • Liaise with the marketing managers to help deliver bespoke key campaigns
  • Assist with key projects, e.g. category launches and perfect serve. Including writing briefs and assisting in producing marketing elements
  • Keep the supplier budgets up to date, including period end reconciliation and raising invoices where required
  • Lead and present plans at the Drinks Activity meetings
  • Briefing and managing creative agencies as required
  • Polished IT skills including Excel and Power Point
  • Good communication skills (verbal and written) with ability to influence and motivate
  • Dynamic, drive, initiative, a self-starter
  • Able to work to deadline and under pressure
  • A passion for pubs
173

E-trade Marketing Assistant Manager Resume Examples & Samples

  • Build a high online growth business that will help improve the lives of Mother& Children in China, while advancing Philips digital transformation journey as a global leader in Health Technology
  • Bachelor’s degree with > 4 years of related experience in channel trade marketing management; or a Master’s degree with >2 years of related experience in channel trade marketing management
  • Knowledge and experience in e-commerce principles and tactics
  • Ability to think from a broad Business Perspective and strategically and out-of-the box, team player, planning & organizational skills, executor, accurate, stress resistant, creative, entrepreneur focused on growth
  • Evidence of strong project management skills
  • Fluency in written/spoken English and Mandarin
  • An energetic, genuine, inventive, supportive and dynamic team atmosphere
174

Mgr, Trade Marketing Resume Examples & Samples

  • Develop rolling 12 mo. shared channel/vertical market plan with monthly calendar
  • Work with Sales, SBUs, and Operations to identify, develop, commercialize, and implement specific programs (promotions, events, marketing materials, targeted sampling, flyers, and brochures)
  • Develop key sales kits to leverage sales resources
  • Lead and manage the education of the organization on the importance of the highly profitable business
  • Monitor merchandising plans via pre and post analysis to drive improvement
  • Develop and execute launch plans and marketing strategies for new product introductions / launches
  • Work with sales and SBUs to effectively leverage the full spectrum of promotional funds. (Market development, sales promotion, and product marketing budgets)
  • Develop and manage approved channel specific expense budgets
  • Collect/develop and analyze sales reports (POS) and market feedbacks from internal sources, syndicated data and customer POS in order to identify key issues, trends, opportunities and market share growth/decline for use in marketing and sales planning purposes
  • Work closely with SBU, customer, NAM and forecasting groups to execute and evaluate product forecasts
  • Conduct competitive market analysis to formulate recommendations for an annual brand plan including advertising and promotional strategies
  • Work with Account Manager and sales representatives in the field to gain knowledge of customer interaction and sales process
  • Work on and lead projects assigned both individually or within a team environment
  • Mentor associate and assistant channel managers
  • BA degree in business administration with a marketing emphasis. MBA preferred
  • At least 5 - 7 years of marketing and brand or channel management experience. Some sales experience a plus
  • Significant knowledge of channels of distribution (Commercial, Retail, Superstores)
  • Experience with the creative development process and program execution
  • Experience with sales and marketing budgets, P&Ls, forecasting, promotional offers to drive sales
  • Highly organized and very strong, proven project management skills
  • Proven performance to create programs to pull through product through channel distribution (Commercial, Retail, Superstore)
  • Sound analytical skills and acute attention to details
  • Adept at creative thinking and problem solving
  • Able to work effectively across functions
  • Passionate about the business opportunity
175

Senior Manager Brand Activation & Trade Marketing Resume Examples & Samples

  • Supports SKU complexity reductions for assigned market
  • Ensures pricing integrity for promotions & launch for assigned market
  • Approves & implements corrective actions in support of performance & plans for growth relative to Brand Activation in assigned market
  • Lead and support specific EMEA-wide BA and Trade Marketing projects
  • Coordinates information flow and requests
  • Allocates resources to trade show and promotional events
  • Bachelor's degree (emphasis in business/marketing or related field), MBA or other advanced degree highly preferred
  • 8-9 years of experience working with a leading CPG company (Category Management, Shopper Insights, Marketing, Sales or related position)
  • Fluent German and English
  • Demonstrated knowledge of brand management and marketing philosophies, tools and processes and proven record of success. Category Management Association certification a plus
  • Demonstrated success in leading Category Management (Category Captain) engagements with a major retailer
  • Strong familiarity with syndicated data, measures and software (e.g. NPD, Nielsen/Nitro, IRI, Consumer Panel, Spectra, ECRM or Market Track, XP3, etc.)
  • Multi-channel experience and shopper understanding
  • Convey complex issues brilliantly with excellent communication and presentation skills
  • Must be able to travel 10-20% of the time