Email Marketing Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the email marketing job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

  • Craft your perfect resume by picking job responsibilities written by professional recruiters

  • Pick from the thousands of curated job responsibilities used by the leading companies

  • Tailor your resume by selecting wording that best fits for each job you apply

Noavatar-profile
JS
J Sporer
Joanie
Sporer
69588 Minnie Underpass
Boston
MA
69588 Minnie Underpass
Boston
MA
Experience Experience
05/2014 – present
Dallas, TX
Email Marketing Specialist
Dallas, TX
Email Marketing Specialist
05/2014 – present
Dallas, TX
Email Marketing Specialist
05/2014 – present
  • Work with Program Managers and Email Marketing Manager to understand the business case, and assist in developing campaign strategy when possible (15%)
  • Work with Email Marketing Manager to manage operational details such as email deployments, source code uploads, and link management
  • Assist with list management of all customer data within the database to include opt-out management, hard bounce management, and new subscriber uploads
  • Work closely with demand generation and database management team to identify opportunities to increase lead performance and database performance through email
  • Develop and execute communications to target new WWE Network consumers
  • Perform ad-hoc research oncompetition and consistently share developments in email best practices to help improve our existing programs
  • Develop and create email test strategies to refine email communication performance, including content, images, colors, messages, subject lines, etc
03/2007 – 11/2013
Dallas, TX
Email Marketing Associate
Dallas, TX
Email Marketing Associate
03/2007 – 11/2013
Dallas, TX
Email Marketing Associate
03/2007 – 11/2013
  • Provide customer segmentation recommendations for testing and to improve performance based upon email reporting analysis
  • Perform A/B testing on all campaigns to continually improve performance
  • Partner with the Senior Manager, Email Marketing to develop a strategic roadmap for e-mail and retention on initiatives
  • Partner with the Senior Manager, Email and Retention Marketing to develop a strategic roadmap for e-mail and retention on initiatives
  • Support development of testing plans, report results, and provide recommendations
  • Implement A/B tests to learn and improve the performance of the program
  • Work with writers and designers to develop, test and deploy firm emails
04/2001 – 10/2006
Chicago, IL
Email Marketing Analyst
Chicago, IL
Email Marketing Analyst
04/2001 – 10/2006
Chicago, IL
Email Marketing Analyst
04/2001 – 10/2006
  • Perform ad hoc performance reporting and make suggestions for improvement
  • Reports on email performance and makes recommendations for future improvements based on test results, customer input and your own creative ideas
  • Develops and maintains the email content calendar and works with agencies/vendors in development of email content
  • Assists with, and develops presentations for, senior management related to email results and roadmap
  • Reports on email performance and makes recommendations for future improvements based on results, customer input and your own creative ideas
  • Special projects as assigned including working with IT and ESP for development projects as well as cross functional teams
  • Develop and deliver regular reporting on audience and email performance
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Loyola University Chicago
Bachelor’s Degree in Marketing
Skills Skills
  • Have excellent communication skills and a strong attention to detail
  • Quality Assurance – Acute attention to detail, follows QA processes and procedures and is consistent and accurate with their deliverables
  • Detail oriented with strong organizational, multi-tasking, time management, and project management skills, with the ability to meet tight deadlines
  • Strong computer knowledge and skills, with advanced knowledge of Excel
  • Excellent project management skills, organizational skills, and the ability to collaborate productively with cross functional teams in a fast-paced environment
  • Knowledge of B2B marketing strategies and tactics and their application in a professional services organization
  • Strong interpersonal and client service skills, consultative approach to working with marketing and client service professionals at all levels
  • Highly detail oriented with superb organizational skills
  • Possess outstanding ability to learn quickly, execute swiftly and accurately
  • Excellent communicator. You have excellent verbal and written communications
Create a Resume
1

Fall Email Marketing Intern Resume Examples & Samples

  • Support the digital marketing team by updating the LN Presale event roster
  • Proof-reading content, links, etc
  • Assist with management of data, emails and newsletters
  • The ability to conduct yourself in a professional matter at all times
2

Email Marketing Intern Resume Examples & Samples

  • Create excel spreadsheet reports to track specific asset performance for venues/events/campaigns
  • Manage incoming order submissions
  • Assist Digital Marketing team in day to day activities
  • ·Other duties as assigned
  • A degree in Business Administration, Marketing or Communications is preferred, but not required
  • High proficiency in MS Office, particularly Excel and Powerpoint
3

Assistant Analyst, Email Marketing Resume Examples & Samples

  • Manage the planning, development and execution of email campaigns for multiple brands, including segmented campaigns and triggered events (welcome email series, cart abandonment, etc)
  • Analyze and communicate email performance on weekly, monthly and seasonal time periods at the send and campaign level, leveraging the email platform and web analytics data
  • Develop testing strategies and define requirements, including set-up with vendor partners and insight analysis
  • Develop and execute email segmentation, acquisition, retention, and response strategies
  • Coordinate with cross-functional and vendor teams to ensure flawless marketing campaign delivery, including database targeting/data quality, legal, web design, copywriters, etc
  • Effectively manage 3rd party vendor relationships to ensure alignment with campaign planning and deployment, achieve efficient process flows and strategize future initiatives
  • 2+ years of customer marketing experience with a successful track record, either in-house or at an agency/consultancy; email marketing experience is preferred
  • Ability to set forecasted goals and to develop business strategy that achieves goals
  • Attention to detail with a strong focus on analytics
4

Director, Email Marketing Resume Examples & Samples

  • Develop, implement and optimize email marketing programs with an emphasis on automation
  • Ongoing management of vendor relationship such as Yes Mail, Urban Airship and any other new vendors we contract with
  • Work with business analyst, product and sales teams to finalize requirements for new email marketing systems and lead the transition of email marketing platforms
  • Provide management visibility to reporting on how email campaigns are performing and have flexibility to quickly change strategy based on the changing business needs
  • Provide insight in the design and copywriting of both HTML and text emails based on criteria developed by the marketing team
  • Set up emails in client manager, including uploading of graphics, tracking URLs, assistance with data loading and updating of data such as unsubscribes, etc
  • Implement online advertising and cross-promotional campaigns,
  • Work closely with marketing and sales teams to determine their needs; offer best practice guidance in areas like content readability, calls-to-action, and design
  • Work closely with Marketing Analyst on email reporting and tracking, recommend improvements, enhancements and testing strategies for future programs
  • Perform quality assurance checks for e-mail launches
  • Work with legal to maintain CANSPAM compliance and adhere to Comcast/NBCUniversal privacy policies
  • Perform periodic performance reviews to determine employee eligibility for, among other things, merit increases, bonuses and promotional and transfer opportunities
  • Take the lead on creating a team based working environment and provide coaching and direction to junior level employees within the team
  • Interview, evaluate, hire, lay-off, promote and reward employees and/or applicants or effectively recommend such actions
  • Provide feedback, coaching and disciplinary action (up to and including termination or discharge of employment) to employees, or effectively recommend such actions, to help improve employee performance
  • Resolve and adjust employee concerns and grievances
  • Intermediate HTML skill
  • Knowledge of the principles for campaign management including, but not limited to, segmentation, planning, testing, lifecycles and reporting
  • Project Management skills required
  • Knowledge of online analytic tools (Omniture, Google Analytics, etc.)
  • Hands-on knowledge of email deployment tools
  • Experience with DoubleClick and other ad server technologies a plus
  • Must be willing to work in Orlando, FL
  • Must have unrestricted work authorization to work in the United States
  • It is the policy of NBCUniversal and NBCUniversal’ s affiliated businesses to consider all qualified applicants for employment without regard to race, color, religion, national origin, sex (including pregnancy) sexual orientation, age, disability, veteran status or other characteristics
5

Email Marketing Developer Resume Examples & Samples

  • Work with Data Relationship Managers to ensure flawless delivery of timely, relevant email campaigns
  • Own the end-to-end production of client email messages from creative template design through message launch
  • Validate functionality and rendering across devices, clients, and browsers using tools such as Litmus
  • Advise the design process to balance production complexity against messaging effectiveness, anticipating the impact of change proposals on deliverability and render ability
  • Manage a suite of email creative templates and a library of reusable content blocks
  • Facilitate the creative testing review and approval process
  • Assure proper formation of all URLs and links within the emails, to enable accurate tracking of email response and subsequent web activity
  • Ensure that the proper creative versions are assigned to the suitable target audience lists
  • Propose test concepts and ideas for improvement; partner with channel marketing teams to enhance functionality and improve the client experience for targeted recipients
  • Ensure compliance with anti-spam legislation
  • Bachelor's degree in Business, Marketing, Graphic Design, or related field
  • Professional experience developing HTML that renders as designed across multiple email clients, web browsers, and devices
  • Experience using Email Service Provider (ESP) tools such as Yesmail is desirable
  • Experience with Dreamweaver or other visual design tools is highly desirable
  • Project management experience and ability to partner well with teams from different functional areas
  • Understanding of requirements for tracking web and email marketing response
  • Familiarity with email campaign management processes and industry best practices
  • Strong team player with ability to multi-task
  • Ability to work independently and prioritize deliverables against tight deadlines
6

Email Marketing Specialist Resume Examples & Samples

  • Set-up, schedule, test and deploy email campaigns
  • Troubleshooting technical issues related to HTML templates, list segmentation and other aspects of email execution as needed
  • Monitor email feedback loop and respond as necessary
  • Administer Buckle’s Guest Connect application
  • Monitor emails daily to ensure deliverability
  • Create partnerships with other departments to resolve issues
7

Director, Email Marketing Resume Examples & Samples

  • End to end campaign planning including strategy, creative development, segmentation, list pulls, QA, asset trafficking, execution and reporting
  • Lead enterprise and by-client strategic planning to address underlying business objectives and maximize campaign KPIs
  • Oversee campaign roadmap for the studio (mixture of self-service and full-service)
  • Own the commercial relationship with the Email Service Provider, such as Exact Target, and maintain reporting on platform usage vs contracted levels. Identify opportunities to leverage new/updated tools. Help self-service clients troubleshoot and/or guide them to proper resources at the ESP
  • Collaborate with Operations manager on developing and tracking progress against the CRM product roadmap
  • Manage direct report(s) who are primarily responsible for assigned clients/campaigns
  • Partner with internal stakeholders and external agency partners to explore and leverage all available marketing channels to boost overall email campaign effectiveness via acquisition programs designed to capture customer/prospect opt-ins and demographic/psychographic/behavioral data. Acquisition points could include leveraging social media, websites, strategic partnerships, retail channels, mobile, customer service, events, search, etc
  • Work with clients to identify consumer intelligence needs. Collaborate with the Consumer Intelligence team to deliver actionable insights from WB’s data repository(ies)
  • Provide email marketing support for primary research projects and/or share email campaign insights to enrich research analyses
  • Serve as a CRM (email marketing) champion throughout Warner Bros. and lead/participate in activities that foster an understanding and adoption of data driven marketing
  • Drive process improvement and resource alignment for efficiency and quality control
  • Drive business requirements, help secure funding and work with internal/external teams to oversee the implementation of evolving CRM infrastructure and tools needed to achieve Global CRM vision (e.g. marketing database, campaign management tool, results dashboards, product registration, social media integration, etc.)
  • Manage external and internal marketing partner relationships including outside vendors and agencies
  • Keep up to speed on the competitive marketplace, follow trends in CRM / Email marketing and relevant supporting marketing channels (e.g. social media, push messaging, etc.) & integrate those learnings into strategic vision, product plans and day-to-day executions
8

Email Marketing Specialist Resume Examples & Samples

  • Prepare, test and schedule daily email sends in Exact Target
  • Test and schedule mobile push notifications
  • Maintain email calendar and gather assets
  • Oversee and monitor email list segmentation and list growth
  • Provide ad-hoc reporting and analytical support to marketing team as needed
  • Perform market research and monitor competitor’s email programs
  • Work with Customer Service to address any email related issues to ensure customer satisfaction
  • Establish and build relationships with all stakeholders including marketing, merchandising, creative, copy etc
  • Assist Email Marketing Manager with weekly email reporting
  • 1+ years email marketing experience
  • 1+ years experience with ESP such as Exact Target or eDialog
  • E-commerce apparel experience
9

Email Marketing Specialist Resume Examples & Samples

  • Create, edit, and send email marketing materials and coordinating with the design team to get necessary creatives
  • Track and report on necessary analytics, list, and subscriber data. Analyze data, measure campaigns, identify trends/opportunities, list growth, customer knowledge (marketing personas), ROI, etc
  • Monitor and advise Digital Marketing Manager on email marketing quality, audience acquisition/loss, adherence to best practices, and send, email, and list performance
  • Create, edit, modify and maintain email lists per digital strategy and as needed to maintain email performance and production efficiency
  • Assist in the execution of marketing campaigns and associated promotions as needed
  • Additional duties as assigned by manager, including answering customer support questions
10

Head of Email Marketing, Shopstyle Resume Examples & Samples

  • Develop and lead strategy of email marketing campaigns, from creative brief through deployment including optimizing lifecycle specific programs
  • Monitor and analyze performance trends, conversion optimization and propose and execute email tests and enhancements
  • Execute on A/B and multivariate test strategies to increase engagement across retention marketing channels, including messaging, offers and templates
  • Compile, analyze and track data to aid in decision making and optimization of campaign programs; reporting on the effectiveness of various campaigns overall
  • Develop email products and contact streams that lift customer lifetime value by increasing engagement, retention and purchasing through our various email products
  • Keep up to date on the latest email technologies and create segmented engagement strategies to develop a deep relationship with our shoppers
  • Directly impact customer engagement and retention targets, measured by subscriber engagement and monetization of email products
  • 7+ years marketing experience with a solid track record of developing and launching successful email marketing programs and initiatives
  • Experience analyzing large sets of data and uncovering & presenting creative ideas & solutions to effectively target customers
  • Strong understanding of how to effectively engage and convert email subscribers through template design and email copy
  • Experience building an email marketing team through effective hiring and mentoring of other email marketers
  • Effective cross-functional leader and great team player at the same time
  • Experience working in the e-commerce, direct response and/or online marketing industries, ideally for a fashion or lifestyle brand
  • Analytical thinker with outstanding verbal and written communication skills
  • Operates with a data-driven mindset, using key metrics and analysis to lead programs and campaigns
  • Strong organizational skills, attention to detail and ability to handle multiple tasks and meet deadlines
11

Email Marketing Specialist Resume Examples & Samples

  • Implement community awareness and education email marketing strategy developed for global retail channel
  • Leverage email marketing tools to develop transactional, promotional, and informational content strategies that maximize customer retention, acquisition, and up-sell programs
  • Manage dynamic email templates using HTML, Java Script and PHP
  • Execute QA and end to end testing for email templates
  • Create data-driven, dynamic email campaigns and tests that deliver against ROI targets through a highly segmented customer base
  • Run reports and prepare analyses for marketing programs or proposals using our CRM tool and excel
  • Develop campaigns to drive traffic to our retail channel and continually test and optimize programs
  • Work with cross functional team to develop and advance email tools
  • Support the team with creative content for any Marketing POP/POS material required
12

Email Marketing Associate Resume Examples & Samples

  • Own end-to-end planning, production and deployment of emails, including creative development, segmentation, HTML coding, testing and campaign reporting and analysis
  • Drive new initiatives including development and execution of behavior-based email triggered campaigns
  • Constantly distill lessons-learned from analyses and optimize emails across all aspects including messaging, layout, frequency, personalization, etc to strengthen results
  • Perform A/B testing on all campaigns to continually improve performance
  • Develop e-mail strategies to drive consistently boost open and click thru rates and revenue
  • Manage email calendar to ensure campaigns are planned, tested and approved as scheduled
  • Benchmark email campaigns against the competitive landscape and bring up new industry best practices
  • 2 years experience building and executing direct to consumer email campaigns
  • Experience understanding and interpreting email metrics
  • Solid understanding of industry best email practice
  • Well organized and has strong attention to detail
  • Ability to complete campaigns within tight deadlines
  • Well versed in online media: email, web, social
  • HTML and Photoshop skills a big plus
13

Email Marketing Analyst Resume Examples & Samples

  • Plan, execute, and analyze individual email campaigns for selected families of business
  • Ability to manage & track multiple assets at different stages in production to ensure timely delivery to our email vendor
  • Coordinate between site merchandisers, digital merchants, and creative to get assets and QA final content
  • QA and approve all email campaigns to ensure that creative content, links, and copy are all correct
  • Aid email marketing team in reviewing & completing campaigns briefs – adding a critical eye to the process, while calling out & addressing issues with the proper teams
  • Develop functional & actionable knowledge of email marketing, assessing our email creatives to ensure messages are compliant with our email content policies
  • Work with the external email vendor to execute and deliver emails
  • Aid with development & analysis of weekly/monthly/campaign reporting and actionable next steps that will grow and optimize the email campaigns
  • Stay up to date with new email technologies
  • BS or BA Degree required, Marketing and/or Digital Marketing background a plus
  • 1-2 years of experience in the professional environment
  • Results and goal focused
  • Self-starter, takes initiative, and recognizes the need for urgency
  • Retail and fashion interest is a plus
14

Email Marketing Developer Resume Examples & Samples

  • Provide technical operational support for the email platform, including development and data integration on the Salesforce platform
  • Ensure all compliance obligations are met regarding email communication rules, regulations and best practices
  • Provide training and support on the email platform for internal users in IT and Marketing
  • Secondary responsibilities could include supporting the SAS Campaign Mgmt platform and a SQL Server Data Warehouse
  • Proactively identify opportunities to better leverage the email platform to support business objectives
  • Bachelors degree in Information Systems, Software Engineering or related field
  • Experience developing on the Salesforce platform, preferably in Exact Target
  • Experience using AMP script within Exact Target
  • Experience developing within Microsoft SQL Server (T-SQL, SSIS, SSRS, SSAS)
  • Experience with email/multi-channel campaign Marketing - Salesforce preferred
  • HTML, CSS
15

Email Marketing Specialist Resume Examples & Samples

  • Manages the creation and execution of promotional, lifecycle, and transactional email marketing programs to consumers
  • Oversee the process of copy, layout, list selection, review/approval process, analytics and reporting
  • Partner with Manager to develop the company’s messaging strategy and plan
  • Maintain and execute on-going test/learn
  • Collaborates across team (promotions, buyers, and site merchandising) to support brand and sales goals
  • Develop & write creative briefs for all campaigns
  • Works closely with copy writers and design to execute programs. Ensures accuracy, quality, and brand consistency in communications
  • Evaluate and communicate test results and make recommendations for further enhancements
  • Understand and continually evaluate website analytics and customer data/behavior to recommend future opportunities for messaging efforts
  • 3-5 years’ experience in marketing, with at least two years of email marketing experience
  • Basic HTML and Dreamweaver experience required, SQL “nice to have”
  • Some understanding of direct-response marketing and database management
  • Experience working with large ESPs, preferably Responsys
  • Self motivated and results oriented
  • Proficiency in at least one web analytics tool, preferably Google Analytics or Omniture
  • Strong data management skills, interpretive ability
  • Long term improvement focus, while maintaining flexibility in a rapidly changing work environment
  • The ability to prioritize, self-manage, and seek help when necessary
  • LI-EW
16

Email Marketing Analyst Resume Examples & Samples

  • Develop working & actionable knowledge of email marketing best practices
  • Collaborate with various teams to implement new email programs
  • Spearhead new email programs that will create excitement and engagement among with our email subscribers
  • Help develop an email calendar that will support key merchandise strategies
  • Plan, execute, and measure individual email campaigns
  • Coordinate between site merchandisers, buyers, and creative to develop email content
  • Write creative briefs and manage the turn-in process
  • Assess all email creative to ensure messages are compliant with our email content policies
  • Provide weekly/monthly reporting and actionable next steps that will grow and optimize the email campaigns
  • Stay up to date with new email & digital technologies
  • 2-3 years of experience in the professional environment
  • Experience in email marketing a preferred; interactive/digital a plus
17

Email Marketing Specicalist Resume Examples & Samples

  • Past experience with email marketing, lead nurturing, marketing automation, and web analytics
  • Excellent understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation
  • Proficiency in email marketing and marketing automation technology
  • Highly analytical and able to derive meaning from data through A/B testing and email optimization
  • Good understanding of CRM principals and how they are applied to email marketing
  • Excellent writer and communicator in both written and verbal form
  • Experience with Exact Target Marketing Cloud
  • SMS/Mobile text messaging
18

Email Marketing Campaign Specialist Resume Examples & Samples

  • Perform day-to-day email marketing activities including email campaign and landing page set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns
  • Manage email campaign execution through target segmentation, data analytics, list management, and lead management
  • Utilize email best practices that include targeted lists, subject lines, messaging and deliverability
  • Employ testing and tracking platforms Litmus and Google tracking
  • Track performance data from campaigns to measure success and incorporate learnings in future campaigns
19

Email Marketing Specialist Resume Examples & Samples

  • Create, schedule and deploy email campaigns – including copywriting for emails – for both Golf Advisor and Golf Channel Am Tour. Assist with Golf Channel and Partner email development as needed
  • Assist with list management of all customer data within the database to include opt-out management, hard bounce management, and new subscriber uploads
  • Update and track all key email marketing metrics including delivery, open rates, click rates, conversion, opt-out and engagement rates
  • Coordinate newsletter content with the editorial team to ensure our content in the newsletter is as timely and relevant as possible
  • Maintain calendar of email campaigns and ensure deadlines are met
  • Design and code email promotional efforts
  • Assist with creation and uploading of graphics
  • Perform quality assurance checks for all email launches
  • Support Email Marketing Manager with all projects related to this position
  • Must have ability to work flexible hours
  • At least one year experience in email and online marketing
  • Must have experience working with ESP
  • Email HTML, Photoshop and Dreamweaver knowledge
  • Strong golf knowledge is a MUST!
  • Strong written and verbal communication skills are a must
  • Should have basic computer knowledge of all Microsoft Office applications
  • Ability to work well with other department members
  • Work well in fast paced, team-oriented environment
20

Associate Director, Email Marketing Resume Examples & Samples

  • Define the on-going strategy to improve and evolve email acquisition and retention
  • Evolve the Conde Nast email program to implement data-driven marketing practices to increase engagement and to meet and exceed email signup, subscription and revenue goals
  • Conduct A/B tests on copy, layout, offers and targeting of email promotions
  • Initiate improvements to email messaging based on industry best practices and successful tests
  • Develop an email calendar that will support key multi and single brand consumer marketing strategies
  • Provide monthly and quarterly recaps to executive team of progress on designated KPIs and tracking to goals
  • Manage the activities and functions of a team of two
  • 6+ years of experience in online marketing role, experience in email marketing required
  • Proficiency in Excel and Powerpoint
21

Email Marketing Specialist Saks.com Resume Examples & Samples

  • Work with broader Marketing team to enhance email segmentation and develop new, trigger based email campaigns
  • Serve as point of contact for data, tech, and analytics teams to launch new triggered programs
  • Execute and maintain 2015 Test Plan for key email components such as subject lines, time and day of week, creative tests, cta, etc
  • Participate in the cross-flow of results and best practices with the broader Marketing team in a timely and actionable format
  • Create recaps to analyze results for emails to present results in meetings with cross-functional teams
  • Manage the optimization of the QA/signoff process to ensure all teams stick to the agreed upon production flow timeline
  • Partner with the Marketing Manager & Market Editor Team to analyze performance
  • Bachelor’s degree and 2-4 years of experience, preferably in email marketing and execution. A background in retail and/or consumer products is preferable
  • Prior experience in managing triggered programs a daily email campaign and reporting on results is a must
  • Prior experience in working with an ESP is required
  • The ability to synthesize large amounts of data into key insights in a timely fashion and communicate results in an organized and concise way
  • Intellectual maturity, excellent communication skills and strong influencing skills
  • Must be able to keep the big picture in view without being afraid to get involved in the details and understands how marketing impacts the total business
  • Strong interpersonal skills and the ability to work in a corporate work environment with multiple stakeholders with different points of view. Strong verbal and written communications skills are a must
  • Detail orientation, meticulous organization, ability to facilitate multi-tasking in a fast-paced environment, teamwork, and relationship building
  • Careful attention to detail without sacrificing deadlines. The right candidate will be able to juggle several, sometimes conflicting deadlines
22

Email Marketing Associate Resume Examples & Samples

  • Working with our Marketing Automation Platforms to build, test, distribute and report on email marketing campaigns
  • Creating marketing emails from pre-defined templates (i.e. event invites, newsletters, thought leadership and other digital communications)
  • Pulling, formatting and analyzing campaign metrics with insights into performance
  • Ensuring accuracy, timeliness and consistency of all work requests
  • Upholding the firm’s writing style guide and visual branding standards
  • Cleansing and manipulating large email distribution lists
  • Quality assurance testing
  • A/B testing
  • Implementation of email campaign best practices and latest email marketing trends
  • Supporting internal partners with organizational and project management abilities
  • Minimum of 3 years email marketing experience required
  • Has worked with a Marketing Automation Platforms (Teradata/Aprimo, Salesforce, Exact Target, Eloqua, Mailchimp, etc.)
  • Comfortable with tight deadlines and a fast work environment
  • Fundamental understanding of digital marketing strategy
  • Intermediate Excel skills
  • Basic understanding of HTML
  • Experience with Photoshop and Dreamweaver
  • A background in B2B is preferred but not required
  • Familiarity with Javascript or CSS is a big plus
  • Experience in mobile friendly or responsive design is a huge plus!
23

Email Marketing Specialist Resume Examples & Samples

  • Responsible for all email and mobile builds, edits, personalization, dynamic content, testing, approvals and schedule/launch campaigns, with the ability to manage multiple projects across multiple brands with minimal direction and supervision
  • With knowledge of HTML, HTML5, and CSS coding this position will use coding on a daily basis to setup emails
  • Responsible for the design and update of all Responsive Design/Mobile Friendly email templates, utilizing HTML and CSS code language to drive relevant content dependent on device
  • Collaborate with key stakeholders within PVH brands to identify and prioritize email/push marketing opportunities
  • Drive, prioritize, test, and manage email/push marketing strategies and rollout plans
  • Develop, test, implement and analyze triggered and transactional email initiatives to drive incremental revenue
  • Work collaboratively with the Brand Marketing and Corporate Marketing teams to ensure that all design solutions and creative assets meet deadlines, objectives, and budgets
  • Advocate email best practices across the Brand Marketing teams and organization by proactively sharing insights and program results
  • 2+ years experience in email marketing, retail preferred
  • ExactTarget/SalesForce Marketing Cloud platform experience is preferred
  • Knowledge of HTML as well as a strong understanding of HTML5 and CSS coding
  • Must have an understanding of the methodologies to create e-mail communications as well as hands on experience
  • Understanding/knowledge of Responsive and Adaptive Design strongly preferred
  • Experience with Adobe Suites programs particularly Photoshop and/or Illustrator
  • Proficiency in Microsoft Office (Word, PowerPoint, Excel, Outlook)
  • Ability to work with multiple cross functional partners including IT, creative services, CRM, ecommerce and merchants
  • Strong communication skills (both verbally and written)
  • Ability to handle multiple tasks/projects with strict adherence to deadlines
  • Detailed oriented/innovative traits necessary
  • Must be flexible to adapt to changing trends of business and projects
  • Multi-tasking and ability to prioritize
24

Email Marketing Specialist Resume Examples & Samples

  • Manage the process to request, validate and submit campaign requests/briefs for emails, SMS, Push messages using Unica-based tools (Unica Marketing Operations) and the vendors
  • Interact with internal clients and external vendors, as required, to ensure the detailed execution of email and mobile marketing projects such as email/SMS/Push campaign creation
  • Conduct QA throughout the process for all emails to ensure that deadlines and process steps are executed on-time and without error
  • Collaborate internally with cross-functional teams to convey critical project needs, timelines, changes etc
  • Submit briefs as needed to support the execution of projects on the roadmap
  • Exercise solid decision making and independent judgment
  • Develop presentations and/or summaries of projects to communicate overall strategies and results
  • Provide support and input to Marketing Managers and Sr. Manager with special projects as needed
25

Email Marketing Specialist Resume Examples & Samples

  • Accountable for meeting weekly, monthly and yearly forecast goals – adjusting plan as necessary
  • Submit email creative requests to internal team and follow through to completion
  • Work closely with internal partners including Retail, Customer Engagement, and Giving teams to ensure all information is scheduled, tracked and received in a timely manner
  • Create segmentation blueprint for Americas email program
  • Coordinate with Content and Merchandising teams and Manager to maintain the email calendar
  • Code email creative and add to the email platform to test and schedule campaigns
  • Track and report results of email campaigns including open rates, click-thru rates, and revenue on a weekly, monthly, annual basis
  • Keep abreast of the industry best practices and provide recommendations for internal strategies
  • Implement A|B testing, including segmentation, subject lines, sent times, etc.; present findings and make recommendations for improvements
26

Email Marketing Specialist Resume Examples & Samples

  • Maintain and ensure accuracy of email spreadsheet, routing spreadsheet and the marketing calendar
  • Coordinate email production process with all relevant parities
  • Produce accurate and timely email campaigns for assigned brands
  • Generate weekly/monthly reports
  • Maintain and update email template tracking spreadsheets and PowerPoint for all brands
  • Have an Associate’s or Bachelor's Degree in Marketing or related with 6 months marketing related experience
  • Basic understanding of HTML language
27

Email Marketing Associate Resume Examples & Samples

  • Impeccable attention to detail and quality assurance
  • Ability to work in fast-paced environment while meeting strict and aggressive deadlines
  • Experience with key email metrics to support and recommend innovative marketing strategies
  • Experience working with ESPs and email vendors
  • Remarkable team player with experience working effectively with cross functional partners
  • Degree in Marketing or related field
  • 2-4 years of relevant experience
  • Strong Microsoft Office and analytical skills
  • Ability and willingness to quickly learn tools and processes
  • Knowledge in CAN-SPAM and email best practices
  • Experience with Dreamweaver, HTML Coding, CSS preferred
28

Email Marketing Associate Resume Examples & Samples

  • Manage the overall email calendar, using metrics to meet revenue and business needs
  • Focus on email productivity (revenue, circulation) to plan and optimize, including segmentation and message type
  • Manage the email forecast to ensure that we are tracking to our goals and facilitate contingencies and last minute changes
  • Evaluate and execute weekly, monthly, quarterly and yearly reporting and suggest other attributes to analyze
  • Work closely with the broader email team to analyze findings, identify trends and recommend a course of action
  • Project coordination for new triggers, special projects and transactional emails
  • Recommend and execute testing strategies based on data-driven decisions including: A/B testing and segmentation/targeting
  • Stay current on best practices, strategies, and industry standards related to email recommending new methods, innovative ideas, and/or technologies to deliver on KPIs
  • Bachelor’s degree and 2-3 years in email marketing with a strong track record of performance marketing. A background in ecommerce is preferred
  • Strong attention to detail and the ability to project manage several deliverables
  • Ability to think strategically, work independently and thrive in a fast-paced, collaborative environment
  • Solid teamwork, communication and interpersonal skills with the ability to work with multiple stakeholders
  • Demonstrates strong analytical capability. Uses logical thought process to solve problems and has the ability to clearly and concisely communicate insight and go forward plan
  • Experience compiling, analyzing and tracking data to aid in decision making
  • Fluency in Excel
  • Previous experience with an ESP a plus
29

Manager of Email Marketing Resume Examples & Samples

  • End-to-end production and deployment of emails (including planning, targeting, segmentation, set-up, coding, testing, deployment and campaign reporting)
  • Identifying and targeting customer segments to optimize KPIs
  • Building new trigger programs to support customer lifecycle management including upsells, win-back, retention, and lead nurturing
  • Executing programs that grow the Pimsleur database through lead generation and co-registration and engage, retain, and develop customer relationships consumers
  • Managing email calendar to ensure campaigns are tested, approved, and scheduled in a timely manner
  • Overseeing QA and A/B testing for email creative, subject lines, data/time, list segments, etc
  • Tracking and reporting performance of all email campaigns and KPIs, working closely with Director of Direct Response Marketing to analyze findings, identify trends and recommend a course of action
  • Understanding email consumer behavior and providing recommendations to improve strategy
  • Minimum 4 years’ experience producing and managing email campaigns through a major email service provider (experience with Responsys a plus)
  • Experience managing database marketing/direct response programs
  • A solid understanding of direct marketing techniques and principles
  • A solid understanding of email platform functionality, data integrations/APIs, CAN-SPAM and CASL compliance, email metrics, email deliverability, and email best practices
  • Experience with responsive design and optimizing email for mobile consumption
  • Experience managing third party vendors and freelance designers and copywriters
  • Strong analytical skills and problem solving capabilities
  • Knowledge of web analytics tools (Google Analytics, Omniture, etc.)
  • Working knowledge of HTML, CSS, Adobe Photoshop, and Dreamweaver
  • Self-starter with strong communication skills that can multi-task and flourish in a fast-paced environment
30

Email Marketing Specialist Resume Examples & Samples

  • Work to implement Vail Resorts’ email campaigns, including season pass sales, resort communications, journey based and automated, triggered and dynamic campaigns to drive sales, cross-sell, and up-sell
  • Apply best practices for email, landing pages, segmentation, email preferences, churn management, deliverability, and CAN-SPAM compliance
  • Create reports to track both internal and external email campaign performance, including subscribes/unsubscribes, click-through, open rates, and online revenue
  • Effectively analyze campaign results and distill into recommendations that improve program performance
  • Work with corporate teams, marketing managers and brand/division marketing managers to ensure integration of email plans and traditional marketing plans
  • Develop/create HTML email templates, recommending template enhancements or changes as needed
  • Track record of developing data-driven email campaigns resulting in solid business results
  • Plan and execute email tests, report results and make recommendations for improvements based on those results
  • Manage and optimize the design, content, layout, customer segmentation and messaging strategies of email communications
  • Maintain email best practices including browser/client compatibility, appearance of subject lines, use of images etc
  • Manage the email campaign development and QA process including proofing evaluation of copy and creative
  • Manage Omniture tagging and uploads for all email campaigns
  • Coordinate with analytics and CRM specialists to compile and edit the CRM monthly dashboard
  • 2+ years experience in direct or online marketing
  • Experience working with email marketing tools – ExactTarget/Salesforce Marketing Cloud experience a plus
  • 1+ years of experience with HTML; knowledgeable on the difference between coding for web and email
  • Proficiency with Microsoft Office, Adobe Dreamweaver, Adobe Illustrator/Photoshop, HTML
  • Email copy writing and editing
  • Ability to articulate and champion email marketing best practices - including deliverability management. Return Path experience a plus
  • Experience working with marketing databases/campaign management tools
  • Experience managing cross-functional relationships, especially with IT and ESP vendors
  • Creation and utilization of dynamic email templates and subsequent source systems
  • Knowledge and experience using Adobe Site Catalyst/Omniture Web Analytics
  • Bachelor's degree in Business, Marketing, Communications or a related degree
31

Email Marketing Specialist Resume Examples & Samples

  • Build, execute, and automate marketing programs including emails, landing pages, smart campaigns, webinars, events and direct mail
  • Build and maintain responsive email templates that meet CME Group standards and incorporate media queries and CSS3 techniques to ensure customer communication readability across email clients
  • Build and maintain responsive landing page templates that meet CME Group standards using HTML5, Javascript, jQuery and advanced CSS as well as being cross-browser compatible
  • Create and update marketing campaign workflows as changes to business requirements dictate
  • Support the generation and implementation of test strategies, including A/B multi-variant testing, to drive qualified traffic and revenue-building activities to ensure maximum profitability
  • Support email content process – layout, content, messaging, review and segmentation, and list managementMonitor, analyze and report on performance of campaigns and communicate results
  • Support onboarding and training for new and existing Marketo users across global organization
  • Develop and maintain logic in programs to support lead management, data cleansing, touch governance and privacy
  • Ensure that lead management data processes between MAP and CRM are working seamlessly, and make enhancements to processing as required by business or issue resolution
  • Maintain awareness of Marketo release and patch schedules and provide guidance on using new features where applicable
  • Bachelor’s degree, preferably in Marketing, Communications or related field
  • 2+ years marketing experience with 1+ years hands-on experience in Marketo or other marketing automation platform
  • HTML, HTML5, and CSS experience
  • Strong understanding of various digital marketing tactics and how they integrate (email, drip campaigns, landing pages, forms, page templates, etc
32

Email Marketing Specialist Resume Examples & Samples

  • The main focus of this role is to execute email marketing programs aimed at acquisition and retention of WWE Network Subscribers
  • Review online and social media channels to analyze opportunities for direct marketing activity
  • Work with database analytics teams on customer segmentation to optimize messaging that will drive subscriber usage and reactivation of inactive subscribers
  • Develop and execute communications to target new WWE Network consumers
  • 5+ years of email marketing/database segmentation experience
  • Direct response experience; very comfortable with testing and analytics
  • Understanding of HTML a plus
  • Experience with content marketing and comfort with mobile email platforms and responsive design
33

Email Marketing Analyst Resume Examples & Samples

  • Coordinate and execute email production process for all assigned brands
  • Generate weekly and monthly reports
  • Leverage relationships with 3rd party vendors and other internal departments
  • Research internet marketing trends and maintain current knowledge of all Footlocker.com brands
  • An Associate’s Degree from a two year college in Marketing or related
  • 1-2 years related experience working with email marketing
  • Excellent communication skills and a strong attention to detail
  • Advanced experience working with Microsoft Office Excel and PowerPoint
  • Basic understanding of HTML language, Internet browsers and email clients
34

Email Marketing Specialist Resume Examples & Samples

  • Work to implement Vail Resorts Retail email campaigns, including daily/weekly campaigns, automated confirmation campaigns, and more dynamically driven campaigns to drive sales, cross-sell, and up-sell
  • Create reports to track both internal and external e-mail campaign performance, including subscribes/unsubscribes, click-through, open rates, and online revenue
  • Work with retail marketing team to ensure integration of email plans and traditional marketing plans
  • Work with external and internal creative resources to develop effective designs for all emails and supporting landing experiences
  • Develop/create HTML email templates, recommending template enhancements or changes as needed. Track record of developing data-driven email campaigns resulting in solid business results
  • 3+ years experience in direct or online email marketing
  • 1+ years of experience with HTML and CSS
  • Ability to articulate and champion email marketing best practices - including deliverability management
  • Email copy writing and editing experience
  • Proficiency with Microsoft Office, Adobe Dream Weaver, Adobe Illustrator/Photoshop
  • Bachelor's degree in Business, Marketing, Communications or related experience
  • Retail/e-commerce email experience
  • Exact Target experience
  • Epicor and/or SAS experience
  • Experienced in creation and utilization of dynamic email templates and subsequent source systems
35

Email Marketing Analyst Resume Examples & Samples

  • Test and launch emails, insuring accuracy of timely delivery
  • Help implement and assume responsibility for monitoring trigger and transactional emails. Assist with updates to trigger and transactional emails
  • Coordinate special store event mailings
  • Regularly test email acquisition efforts to ensure signups are registering correctly and updates to assets are identified and addressed
  • Provide results to internal team on email performance
  • Run regular email reports and competitive analysis
  • Bachelor’s degree, preferably in Marketing or Business
  • 0-2 years relevant eCommerce or direct to consumer experience; email experience preferred
  • Understanding of quantitative metrics and analysis
  • Experience working with an email service provider
  • Strong organizational skills and attention to detail
  • Team player with an ability to work in a fast-paced and changing environment
  • Excellent communication (oral and written) and presentation skills
36

Specialist, Email Marketing Resume Examples & Samples

  • Coordinate a cross-divisional, society-wide email content strategy with the goal of driving long-term engagement and customer retention. Collaborate with internal teams to identify and implement new email programs, including the development of new email templates and re-design of existing templates. Develop targeted and personalized, customer content. Liaise with NGS divisions to support and promote mission content, further reinforcing the reason to purchase from National Geographic. (35%)
  • Develop and organize content for cross-divisional and integrated email communications. Coordinate the efforts of copywriters, designers, and contributing NGS divisions in production of regular newsletters. Assist in developing content and creative for customer lifecycle campaigns including triggered activation and retention programs. Develop new campaigns to further engage customers in various lifecycle stages. (25%)
  • Evangelize a culture of continuous testing and improvement. Work with NGS divisions to suggest tests, develop test plans, measure results, and share outcomes so they become actionable. Stay current on technology trends and capabilities to ensure that NGS uses best practices and remains innovative. (20%)
  • Work with NGS divisions to build monthly email calendar. Collect requests for solo emails as well as participation in cross-divisional emails. Assist with list planning and management of calendar changes. Establish a regular cadence of reporting and run ad-hoc reports as needed. (15%)
  • Assist Email Marketing management in the flawless execution of a variety of emails to exacting quality standards. Review campaign tests as they are issued and monitor for brand consistency and execution of email best practices. (5%)
37

Email Marketing Specialist Resume Examples & Samples

  • Manage and update the email marketing calendar to ensure that all plans are in conjunction with creative, products, and the organization’s sales (eCommerce, retail, and wholesale) and marketing efforts and deadlines
  • Develop forecasts for email programs, run monthly alignment meetings to finalize calendar with cross-functional team
  • Define and implement best practices for email marketing through relevant content, design and segmentation and testing
  • Continuously improve process to make email development and approval cycle more efficient
  • Production of all business unit and ad hoc email campaigns, including asset allocation, completing CRF, implementing Coremetrics/SiteCatalyst tracking, proofing and Q&A by collaborating with our full service ESP, ExactTarget
  • Support production of the weekly campaigns
  • Assist in monitoring, tracking and reporting on all email marketing campaigns
  • Ensure email campaigns are accurate, approved and deployed on per pre-determined date and time
  • Analyze data and track email metrics
  • Provide insight to any correlation between site and email metrics/trend
  • Provide high level weekly reports to managers and directors
  • 2+ years of email marketing experience
  • Possess outstanding ability to learn quickly, execute swiftly and accurately
  • Knowledge of key email fundamentals, deliverability, spam complaint rates, A/B split testing, etc
  • Demonstrates excellent judgment and organizational ability
  • Ability to multi-task and work in a collaborative and fast-paced environment
  • Strong interpersonal skills – able to and enjoys working across multiple business units and functional areas to achieve goals
  • Experience with ExactTarget Enterprise level email marketing platform and Coremetrics/SiteCatalyst is a plus
  • Knowledge of basic HTML preferred
38

Email Marketing Associate Resume Examples & Samples

  • 1-2 years of relevant marketing and email marketing experience
  • HTML and email service provider (ESP) experience
  • Proven proficiency with Adobe Creative Suite is a must
39

Senior Mgr Customer Email Marketing Resume Examples & Samples

  • Create and execute email marketing campaigns
  • Partner and support cross functional, business and divisional teams to drive business objectives while protecting/growing the size and engagement of our active customer email list
  • Develop, recommend and implement strategies and operations of the customer email channel
  • Work with our email agency and internal brand and customer experience teams to develop and review creative and copy
  • Targeting and segmentation of email file to provide customer messaging, plus validate customer segmentation logic and audience counts
  • Drive continual test and learn in partnership with agency partner, and make recommendations for changes that will increase email effectiveness based on the findings
  • Keep current on competitive landscape and best practices, and use to make adjustments to current plans
  • Manage email vendor to ensure quality assurance on email deployments
  • Partner with Customer Engagement Director and others for additional responsibilities as needed to drive customer engagement and loyalty
  • Maintains regional marketing calendar and tracks associated expenses and accruals
  • Develops and implements mechanisms for response analysis to determine ROI on selected campaigns and programs
40

Email Marketing Specialist Resume Examples & Samples

  • HTML development of email templates and one-off blasts, including mobile-optimized and responsive layouts
  • Manage day-to-day set up of email campaigns, including scheduling, testing, and deployment of campaigns with static and dynamic content
  • Report on critical email campaign statistics, with the assistance of the analytics team
  • Troubleshoot email execution-related issues, including reviewing/manipulating distribution lists as needed
  • Perform quality control checks to ensure projects/tasks conform to standards and specified requirements
  • Prioritize work to complete tasks within set deadlines while exhibiting flexibility as needed
  • Train, coordinate, and lead efforts of offshore development resources for email coding
  • Analyze project requirements to determine objectives, target audience, appropriate delivery method and completion date
  • Research market trends to identify innovations and new business approaches, and make recommendations for continuous improvement
  • Knowledgeable of CAN-SPAM compliance and the intricacies involving email content, send techniques, etc
  • Train marketers on email marketing best practices, and conduct group presentations as necessary
  • Provide administrative support for third-party collaboration tools, including video presentation, webcasting and survey tools
  • Three to five years of experience in email marketing on enterprise-level Email Service Provider (ESP) solutions like Exact Target, StoneShot, SilverPop, Campaign Monitor, MailChimp, etc
  • Experience with marketing automation platforms, drip campaigns, triggered email, etc
  • Intermediate-level competency of HTML5, CSS3 and responsive design coding techniques, specifically for email/mobile clients like Outlook, Gmail, Android, iOS Mail, and Blackberry
  • Working knowledge of online collaboration tools, including video, webcasting and survey tools
  • Ability to use Adobe Creative Suite to create, manipulate, and optimize images
  • Previous background in the financial services industry preferred
  • Experience with email testing platforms a plus, such as Litmus or Email on Acid
  • Maintain working knowledge of financial industry-related legal and compliance changes to ensure current and future initiatives are implemented appropriately
41

Email Marketing Specialist Resume Examples & Samples

  • Coordination and delivery of email campaign assets including email briefs, wireframes, HTML, link tables, and audience request forms
  • Hands on management of the QA process, testing of email proofs pre-deployment, striving for 100% accuracy within email content and target audience(s)
  • Works with other members of the Brooks Brothers’ planning team to optimize planning, scheduling and execution of assigned email programs to meet deployment deadlines
  • Assist with aspects of email project management process including briefing, planning, development, and asset coordination
  • Responsible for integrity of the email campaign process and for ensuring the promotion brief process works efficiently
  • Partner closely with internal and external teams on all related email campaign deliverables. Internal partners include creative, merchandising, CRM, and store operations. External partners include ESP, database vendor, creative agencies, etc
  • Owns the email section of the marketing calendar, monitoring and updating closely, working with internal/external partners on scheduling adherence and meeting deadlines
  • Oversee execution of basic end-to-end email tests (A/B, multivariate) for message creative, subject lines, deployment time, audience segmentation, etc
  • Assist with email reporting, preparation of business reviews, and competitive analysis/market research; present key insights and recommendations to management, lead meetings, and deliver oral and written presentations
  • Complete customer requests to be added or removed from email lists
  • Assist with email project management process, including development, proofing and asset coordination
  • 3-4 years experience in email marketing, digital marketing or CRM
  • Online and/or multi-channel retailing experience desired
  • Excellent skills in calendar management, organization, and planning
  • Proficiency in software from a leading Email Service Provider (ESP)
  • Experience with web analytics tools, understanding of Omniture analytics suite
  • Proficiency in Microsoft Office, especially Outlook, Excel and Powerpoint
  • Team player with strong ability to execute in a functionally-organized company
  • Strong written and oral presentation skills
42

Cards Email Marketing Channel Lead Resume Examples & Samples

  • Email SME – technical implementation expertise including but not limited to coding options, ESP platforms and tools as well as design, auditing and testing best practices, etc. Ability to oversee team in solution builds for ongoing and/or multi-phased, complex and segmented programs (large volume)
  • Strong Leader and Partner – as an execution team we support other parts of the business, which calls for a servicing philosophy balanced by negotiating and influencing skills to ensure the channel / team is operating optimally and adhering to Control and channel best practices
  • Brand – setting and maintaining email design and template standards with the appreciation that every email opened is a brand touch
  • Lead team in managing monthly prioritization and capacity planning
  • Report monthly channel metrics – ensure metrics team is identifying areas of opportunity or concern
  • 3+ years leading a team with ability to inspire and develop talent
  • Motivated self-starter with technological literacy and focus on quality assurance
  • Knowledge of email marketing trends, best practices in creating templates, dynamic content, testing methodologies, list segmentation, deliverability and CAN-SPAM laws
  • Strong relationship management skills with ability to build / deepen partnerships to adhere to process standards, drive efficiencies and innovation, as appropriate
  • Bachelor’s degree required; advanced degree strongly prefer
43

Email Marketing Contractor Resume Examples & Samples

  • Completes projects quickly with a strong eye for details
  • QA emails submitted from field users while adhering to targeted deadlines for communications
  • Compiles regular reporting to ensure leadership is up to date on channel and campaign performance
  • Helps manage and maintain the email marketing calendar for all product brands
  • Conduct testing of email features to increase performance
  • 1-2 years of email marketing experience
  • Experience using ExactTarget, Salesforce preferred
  • Self-motivator/flexible/team player
  • Able to work in a fast paced environment with multiple projects
  • Basic understanding of email and database marketing infrastructures & technologies
44

Email Marketing Director Resume Examples & Samples

  • Knowledge of email marketing best practices, including targeted segmentation, effective creative/calls-to action, testing, customer lifecycle messaging, and trigger messaging
  • Strong analytical skills and experience evaluating, creating and presenting campaign reports. Customer modeling a strong plus
  • Possess a balance of strategic thinking, creative passion, and a willingness to be hands-on
  • Excellent leadership and management skills. Ability to communicate well among cross-functional teams
  • Strong organizational, verbal and written communication and presentation skills
  • Advanced proficiency in Microsoft Office applications and email service provider platforms
  • BS/BA Degree in Business or Marketing; MBA a plus
  • 6+ years of experience in email marketing management, with an understanding of lifecycle and triggered behavioral messaging, database marketing and analytics. Retail experience a plus
  • Experience developing segmentation strategies and customer touch point plans
  • Expertise in development of marketing assets and collaborating with members from creative and marketing teams
  • Experience in leading successful email personalization strategies
45

Email Marketing Analyst Resume Examples & Samples

  • Special projects as assigned including working with IT and ESP for development projects as well as cross functional teams
  • Facility with Excel and FTP tools. HTML, SQL, and ETL tools a plus
  • Ability to deal with ambiguity and a fast-paced changing environment
46

Email Marketing Analyst Resume Examples & Samples

  • Build HTML emails using email campaign system
  • Support development of campaign contact history
  • Monitor QA processes
  • Execute and deploy email marketing campaigns
  • Work closely with Email Planners to schedule emails according to the planning calendars
  • Perform ad hoc performance reporting and make suggestions for improvement
  • Monitor and ensure compliance with email policies and CRM best practices
47

Email Marketing Specialist Resume Examples & Samples

  • Develop and improve best-in-class native email experience
  • Manage the email editorial calendar, making sure to put the right content in front of the right recipient at the right time
  • Own the engagement growth of a healthy and attentive email audience
  • Own monthly KPI like open rate, and clickthrough rate to make the email into the most effective traffic-driving and native tool it can be
  • Know good images and headlines and how to tweak both to turn web content into an email-native experience
  • Liaise with Tech and Product teams to explore product-oriented solutions for optimizing our email automation to ensure Thrillist email sends remain the most valuable, relevant resources they can be
  • Spearhead list acquisition through a combination of on-and-off site promotion
  • Own template and subject line testing, analysis and implementation across all email verticals
  • Stay abreast of the email industry in everything from deliverability, to send frequency, to subject line best practices
  • Must love and respect the power of email!
  • A Bachelor's Degree and 5+ years of digital media experience
  • Proficiency in Responsys Marketing Cloud
  • Professional experience with email marketing
  • Professional editorial experience
  • Professional exposure to media Tech and Product
  • A proven track record project managing complicated tasks with successful results
  • Must have strong interpersonal skills, and the ability to collaborate successfully across various teams
48

Email Marketing Specialist Resume Examples & Samples

  • Manage day-to-day production schedule for all email programs including marketing campaigns, behavior/event based campaigns, editorials, loyalty program, retail store communications, and wholesale communications
  • Understand the Crocs brand position and ensure consistent, on-brand email and on-site messaging
  • Leverage data and apply industry best practices to optimize the email marketing program
  • Prepare digital briefs and campaign summaries
  • Provide instructions for campaign development
  • Responsible for A/B testing set-up and deployment
  • Responsible for tracking code set-up
  • Conduct quality assurance to ensure emails are accurate inclusive of images, links and tracking without error
  • Track and analyze results
  • Support the Email Marketing Manager with email projects from concept to launch
  • Manage multiple projects at one time
  • Field special projects and requests as needed
  • 1-2 years of relevant experience
  • Hands-on experience with HTML code is preferred
  • Experience using major ESP platforms (ExactTarget, Silverpop, Epsilon, SendGrid, etc.) is preferred
  • Experience using major analytics platforms (Omniture, Google Analytics, etc.) is preferred
  • Experience working closely with creative/design and coding teams is preferred
  • Strong understanding of email best practices
  • Strong project and time management skills
  • Strong communication skills with the ability to gain alignment and problem solve collaboratively
  • Takes initiative to generate ideas to drive business and contribute to organizational effectiveness
  • Results oriented. Strives to hit metric-driven goals and searches for the right solutions for Crocs
  • Team player with demonstrated ability to work effectively with multiple cross-functional groups
49

Associate, Email Marketing Resume Examples & Samples

  • 2-3 years hands-on email marketing experience
  • Experience working with various ESPs (experience with ExactTarget/Salesforce Marketing Cloud preferred)
  • Strong HTML & CSS email coding proficiency; comfort with cross-client email coding best practices
  • Experience with mobile email optimization (and responsive email template builds) a plus
  • Knowledge of email industry best practices including contact strategies, targeting and segmentation, A/B testing, and analytics
  • Strong data analysis skills; must be able to analyze and build complex list segments
  • Strong quantitative skills and familiarity with web analytics tools (experience with Google Analytics a plus)
  • Strong project management background
  • Experience collaborating across multiple departments to execute campaigns
  • Excellent presentation, written and verbal communication skills
  • Strong Excel & Powerpoint skills
50

Email Marketing Specialist Resume Examples & Samples

  • Knowledge of HTML, CSS AMPScript(Exact Target’s scripting language) for building Email Templates(creation and support of Email Templates for IAS markets)
  • Knowledge of Adobe PhotoshopandDreamweaver (image editing, content editing, user experience, responsive design) to create and edit emails
  • Familiarity with Email Testing(A/B testing, Litmus platform)
  • Full service support for CEEMEA region
  • Basic Email Writing/Editing
  • Basic familiarity with financial markets and terms
  • Interpersonal skills to interact with multiple business partners from across the world
51

Email Marketing & Customer Data Specialist Resume Examples & Samples

  • Executes emails and campaigns as needed to support line of business marketing and content strategy. Generate and manage email lists from the CRM database. Using email templates generate test email gather approvals and deploy emails
  • Completes monthly and ad hoc reporting for email distributions
  • In the CRM monitor new customer/prospect data integrity by reviewing the daily load of new customer data merging duplicate files and supplementing the data housed in the CRM database
  • Assists in researching and gathering new prospect information via our existing tools (D&B Avention) and external data sources
  • Performs regularly scheduled database maintenance which requires running basic reports identifying and gathering missing information and inputting into the CRM database
  • Participates in all CRM system upgrades including pilot testing documentation and training
  • Will be actively involved in ad hoc project work as needed including review and maintenance of special mailing lists targeted data maintenance and review. Initial point of insight generation into how markets respond. Ability to work to detail and multi-task in a deadline driven environment is a must
  • Ability to think creatively and strategically as well as identify and problems and resolve them. Last point of check before any final mass communication is sent to current and prospective customers
  • This role is expected to have a continuous process improvement ability to help grow the business by targeting appropriate current and prospective customers
  • Complies with all applicable federal and state laws and regulations
  • 20160224
52

Email Marketing Specialist, Senior Resume Examples & Samples

  • Build, test and launch simple to highly advanced email campaigns and interactive programs using the Responsys Interact® platform
  • Review project requests to determine how to implement using established processes and best practices, or scope production requirements for custom projects
  • Assist in email calendar development, creative requests, product selection, and legal compliance review
  • Build email campaigns with content provided by in-house creative department
  • Assist in campaign effectiveness through reporting and basic analysis
  • Identify trends and opportunities for improved email campaign metrics
  • Direct experience setting up complex campaigns on a 3rd-party (Responsys) email service provider platform
  • Experience with testing and creating email/browser client compatible code
  • Advanced knowledge of HTML (email a major plus) and/or quality assurance for interactive campaigns
  • 3-5 years’ experience in the email marketing or interactive marketing industry desired
  • Experience with mobile optimized coding techniques
  • Proficient in Email Marketing best practices for creating user-focused content
  • Excellent project management skills, organizational skills and the ability to effectively manage multiple projects at once
  • Strong interpersonal communication skills; ability to collaborate with cross functional teams in a fast-paced environment
  • Must have solid experience actually managing and executing consumer email campaigns
  • Creative and proactive communication skills to move new ideas and enhance company strategic goals
  • Bachelor's degree in public relations, communications, advertising, communications or related discipline
  • Background should include strategy, account planning and/or project management with general understanding of web analytics, usability and what drives consumer behavior
53

Technical Email Marketing Specialist Resume Examples & Samples

  • Work within Exact Target / Salesforce cloud platform to build and send email campaigns
  • Execute on template changes or create new templates for A/B testing
  • Conduct email client testing on all emails
  • Develop and QA emails across platforms: desktop, mobile web – coding and QA including mobile responsive design
  • Conduct QA on all campaigns/gatekeeper of content out to customers
  • Troubleshoot any issue with layout / alignment / data flow
  • Proficiency in HTML,CSS, Javascript, SQL
  • Understanding and experience cross device testing and debugging
  • Understanding of mobile responsive design
  • Understanding of table mapping/referencing
  • Preferred: javascript, SQL, photoshop/illustrator
  • Preferred: prior experience with Exact Target / Salesforce Cloud
  • Prior experience executing email campaigns, preferably with an email service provider is a plus
  • Well-versed in direct marketing fundamentals, email marketing industry standards and email best practices. Includes user list management, knowledge of dynamic content within email and logic based systems
  • Team player, agile, flexible and able to learn quickly
54

Email Marketing Specialist Resume Examples & Samples

  • Intake, approval and routing of all Higher Education project requests coming into our team via Basecamp and Robohead platforms. Responsible for assigning task schedules and following up with appropriate team members to ensure necessary work is being completed and following approved processes. (20%)
  • Responsible for setting up, test proofing and scheduling deployments for Higher Education email campaigns. Will be considered the subject matter expert on best practices, Pearson branding/policy as it applies to campaigns, and list segmentation strategies for targeting. (50%)
  • Work with Program Managers and Email Marketing Manager to understand the business case, and assist in developing campaign strategy when possible (15%)
  • Work with Analytics, SEO/PPC and Web teams to collate performance metrics. Presents analysis to stakeholders with recommendations on what worked, what didn’t, and how they can adjust future campaigns to optimize performance. (15%)
55

Analyst, Email Marketing Resume Examples & Samples

  • Track production milestones to ensure timely delivery of campaign assets and communicate progress daily
  • Coordinate with merchandising, store operations, public relations/social media, and credit card teams to set email launch dates and confirm appropriate landing pages
  • Confirm segmentation or targeting with Brand and modeling team
  • Assign campaign tracking codes for all campaigns using spreadsheet macros
  • Review and approve all campaign test files, providing approval for deployment
  • Upload weekly auto trigger files from merchants
  • Prepare data and creative reference for analytics archive
  • Produce weekly campaign performance reporting, including engagement metrics, productivity trends, and test results
  • Produce monthly reporting and analysis on auto trigger performance
  • Manage seasonal updates in evergreen creative
  • Participate in preparing quarterly presentations to brand partners
  • Promo code and barcode management as needed
  • Perform mainframe database uploads for each season
  • 1-2 years of general business experience required
  • Email experience preferred
  • Direct Marketing and/or Retail Industry experience preferred
  • Proven analytical and organizational skills
  • Extensive Excel experience manipulating data in very large spreadsheets
  • Ability to prioritize and work on multiple projects in a deadline driven environment
56

Senior Email Marketing Specialist Resume Examples & Samples

  • Creates direct mail marketing plans, targeting specific market segments with specialized offers
  • Works with market research in developing response models and other database improvements
  • Markets the organization's products and services using customer marketing databases
  • May conduct data mining analyses of customer data to develop marketing trends
  • Intake, approval and routing of all Higher Education project requests coming into our team via Basecamp and Robohead platforms. Responsible for assigning task schedules and following up with appropriate team members to ensure necessary work is being completed and following approved processes
  • Responsible for setting up, test proofing and scheduling deployments for Higher Education email campaigns. Will be considered the subject matter expert on best practices, Pearson branding/policy as it applies to campaigns, and list segmentation strategies for targeting
  • Work with Program Managers and Email Marketing Manager to understand the business case, and assist in developing campaign strategy when possible
  • Work with Analytics, SEO/PPC and Web teams to collate performance metrics. Presents analysis to stakeholders with recommendations on what worked, what didn’t, and how they can adjust future campaigns to optimize performance
  • Typically acquired via bachelor’s degree or appropriate combination of education and significant experience
  • Typically requires a minimum of 5 years of related experience and/or 3 years of area-specific experience in addition to post-secondary coursework
  • Business/Marketing degree required; or equivalent Email Marketing experience
  • Proficiency with Responsys, ExactTarget, or equivalent eMarketing platform required
  • Experience with Project Management software and CRM platforms like Salesforce
  • Basic HTML/CSS experience preferred
  • Excellent organizational, communication, and project management skills; including the ability to work under pressure with tight timelines while juggling multiple projects
  • Knowledge of/experience with SiteCatalyst , Webtrends, or Google Analytics
57

Email Marketing Developer Resume Examples & Samples

  • Build, test and deploy email programs including scheduled and automated/triggered sends using Salesforce Marketing Cloud
  • Architect, develop and maintain a complex set of customer journeys. Maintain the data and assets to support the campaigns
  • Ensure that all campaigns are functioning and customers are receiving communications. Troubleshoot any issues with all transactional and marketing email campaigns
  • Build and manage databases to store subscriber, product and delivery data
  • Manage and maintain the subscriber lists and preference center
  • Utilize Marketing Cloud scripting (AMPscript) to customize and target content to our customers based on interests and preferences
  • Partner with web and SAP development teams to provide data to and receive data from other integral systems
  • Stay informed regarding Marketing Cloud and industry trends and best practices. Embrace new Marketing Cloud opportunities and changes and implement when they enhance our customers’ experience or increase efficiency
  • Partner with third party vendors including Salesforce, Return path and FreshAddress
  • Demonstrated experience with Salesforce Marketing Cloud; this includes AMP script, data extensions and Automation Studio as well as experience with API integrations. Experience using Content Canvas, Content Builder and Journey Builder preferred, but not required
  • Experience building responsive, mobile aware and desktop emails using HTML, CSS, Dreamweaver and other tools when pertinent
  • Ability to write coherent code while following established code and design style guidelines and quickly troubleshooting problems
  • Knowledge of SQL, relational databases, server-side JavaScript
  • Understanding of cross-browser/platform issues, code solutions/requirements and delivery/rendering issues for HTML emails in standard email clients
  • Knowledge of best practices, success metrics and CAN-SPAM legislation
  • Experience working in an Agile team environment is also a plus
58

Coord, Email Marketing Resume Examples & Samples

  • Highly detailed, with ability to thrive in a fast-paced, deadline-driven environment
  • Previous email marketing, web or direct marketing experience preferred
  • Highly skilled in MS Office software, particularly Excel, PowerPoint and Outlook
  • Ability to execute responsibilities in a timely and accurate manner
  • Strong interpersonal skills, working as a team member with internal stakeholders as well as external strategic partners
  • 1-3 years relevant experience
  • Desire to learn about email and interactive marketing
  • Energy, motivation and commitment to produce results
59

Email Marketing Developer Resume Examples & Samples

  • CS degree and at least three (3) years of software development experience
  • Strong relational database skills with experience in application development using MySQL is required
  • Must have working knowledge of PHP as well as familiarity with Unix and Apache
  • Experience with HTML, CSS, DHTML, AJAX, XML, JavaScript
  • Aptitude and desire to deliver high-quality software quickly through iterative development
  • Must have a strong background in object-oriented concepts, analysis, design and unit testing
  • Must have excellent analytical, problem solving, and code-reading skills
  • Ability to assist in the deployment to testing, staging, and production environments
  • Must be a self-starting team player, and have the ability to perform well in a fast-paced, deadline-driven environment
  • Web service, SOAP, SOA, EAI, ESB experience is a plus
  • Experience in consulting or within a software development company a strong plus
  • Experience with large e-commerce websites is desirable
  • Willingness to give and receive constructive feedback
  • Solid professional references a must
60

Email Marketing Specialist Resume Examples & Samples

  • 2-3 years’ experience in email operations, preferably within an ecommerce or retail environment (Omnichannel experience a plus)
  • Strong project management skills
  • Familiarity with email best practices and deliverability
  • Prior experience working with email service providers (such as Exact Target, Responsys, etc.)
  • Working knowledge of HTML/CSS, website development
  • Strong verbal and written communication skills. Able to communicate project status to both technical and non-technical stakeholders
  • Strong work ethic and interpersonal skills; the ability to work well with teams, a passion for our industry, enthusiasm for digital, and the desire to have fun doing it
  • Desire to learn and share latest email trends and technologies
  • The ability to probe deep corners of the Internet to unearth compelling email statistics, trends, competitive intelligence, and opportunities
  • A passion for email marketing
61

Email Marketing Specialist Resume Examples & Samples

  • HTML knowledge
  • Marketing Analytics (Google Analytics, email tracking)
  • Any experience with Adobe Dreamweaver and Adobe Photoshop would be a plus
  • Familiarity with Microsoft SharePoint
62

Campaign Developer, Email Marketing Resume Examples & Samples

  • Lead the development and refinement of all of National Geographic’s email campaigns
  • Practice a mobile-first mindset, with all campaigns created and coded using responsive designs
  • Test and monitor campaigns’ compatibility with all web browsers and devices as well as ensure links, images, subject lines, and list segments pass QA
  • Troubleshoot campaign rendering issues, and provide solutions
  • Provide recommendations to maximize dynamic content by identifying new campaign rules based on available database attributes
  • Identify and execute cross-marketing opportunities in emails to optimize organization’s content, products, and services
  • Stay on top of industry best practices in coding and design and enforce CAN-SPAM and other regulatory requirements
  • Serve as a liaison between National Geographic email marketers and the organization’s email service provider
63

Campaign Developer, Email Marketing Resume Examples & Samples

  • Bachelor’s degree in Marketing, Business or related field
  • At least 3 years of work experience in digital marketing
  • At least 2 years of email coding experience in HTML
  • Advanced knowledge Adobe Photoshop or Dreamweaver skills is required
  • Working knowledge of major email enterprise platforms (Responsys, ExactTarget, Silverpop) and content management systems
  • Experience working with real-time content vendors (Monetate, MovableInk, LiveClicker) is preferred
  • Ability to collate data and report on email campaign results with suggestions for improvement
64

Email Marketing Executive Resume Examples & Samples

  • Day to day implementation of the customer communication plan, writing copy to deliver email communications
  • Regular meetings with internal stakeholders to share tactical campaign results and agree amends to future activity
  • Creative brief writing for all future campaigns & activity
  • Support Customer Engagement Team with the delivery of weekly campaign reports identifying key results, insights and recommendations where applicable
  • Work with Finance & Customer Engagement Team to understand the impact of campaign activity: revenue; profitability; and ROI
  • Work with Customer Engagement Manager to help the business gain a better understanding of the customer base through surveys, data enhancements, segmentation, etc
  • Previous marketing communications experience including email marketing an advantage
  • Basic HTML code writing an advantage
  • Ability to analyse and interpret campaign results preferred
  • Ability to work under pressure and deliver to tight timelines
65

Email Marketing Intern Resume Examples & Samples

  • Operational coordination of email marketing campaigns
  • Set up and run regular reporting and analysis of email campaigns for insight building and channel optimisation
  • Maintain the campaign planner and report on key actions
  • Coordinate and brief in the production teams such as design and editorial for localisation to assist in preparation of eCRM campaigns
  • Work with eCRM managers to create and deliver compelling and tailored email campaigns to the player base
  • Provide assistance to other teams for adhoc project as and when required
66

Email Marketing Specialist Resume Examples & Samples

  • Build, test, and deploy simple to highly complex email campaigns across customer segments, and set up automated programs to engage subscribers throughout various stages of the customer lifecycle (onboarding, retention, reactivation)
  • Partner with cross-functionalteams on the strategic planning and execution of campaigns, including assistingwith email calendar development, product selection, creative requests,proofing, and final approvals
  • Track campaign effectivenessthrough basic email reporting and analysis, and consistently identify newopportunities to build subscriber engagement and increase revenue
  • Perform ad-hoc research oncompetition and consistently share developments in email best practices to help improve our existing programs
  • Partner with Return Path onemail deliverability and inbox optimization; consistently monitoring our sender reputation and working with account team to ensure high deliverability standards
  • Serve as in-house expert onthe email service platform and provide training as needed for our internal andexternal counterparts across multiple countries to ensure we are leveraging thetool to its fullest functionality
  • Liaison with IT team on technical issues related to the email program, including managing, updating, and escalating service tickets and providing regular status updates to leadership
  • 2-4 years of experience in B2C email marketing with hands-on experience using an enterprise level email service provider such as Responsys, ExactTarget, or CheetahMail
  • Experience setting up and managing automated programs, including triggered and transactional campaigns
  • Proficiency with email marketing best practices and CAN-SPAM requirements, working knowledge of HTML, and familiarity with mobile-optimized coding techniques
  • Excellent project management skills, organizational skills, and the ability to collaborate productively with cross functional teams in a fast-paced environment
  • A team-oriented attitude and an enthusiastic approach to learning new skills and technologies, with a willingness to adapt to changing demands in a constantly evolving atmosphere
  • Ability to work independently, effectively prioritize projects, and multi-task to meet deadlines
  • Bachelor's Degree in marketing, communication, advertising, or related field strongly preferred
67

Email Marketing Analyst Resume Examples & Samples

  • Bachelor’s Degree in Marketing, Communications or relevant field
  • Proficiency using Microsoft Office
  • Possess the ability to write queries, create forms, reports and documents in Access and Excel
  • Prior ad agency experience a plus
68

Email Marketing Channel Operations Resume Examples & Samples

  • Innovation Seeker – while keeping the ever-flowing campaign pipeline moving smoothly and error-free, another key deliverable of this role is identifying and piloting innovative email solutions such as carousels, dynamic content, etc. as well as collaborating with up- and downstream partners to streamline or automate production for efficiency gains
  • Ensure all Compliance and Control processes are adhered to; oversee remediation of gaps identified in internal audits
  • Triage / troubleshoot adhoc communications (national disasters, economic crises, market opportunities)
  • 7+ years email marketing experience at ESPs and/or client side email channel delivery overseeing complex programs (segmentation, VMs, test designs, etc.)
  • Strategic, critical thinker with intellectual curiosity to improve email performance
  • Flexibility to switch priorities based on business needs in a fast paced environment
  • Ability to successfully navigate uncertainty
  • Strong communication, presentation and influencing skills
69

Email Marketing Executive Resume Examples & Samples

  • QA and emailtesting will be critical to this role. On-going campaign testing in differentemail clients, browsers and different devices (mobile, tablet, desktop)
  • Prepare &build HTML based emails using a variety of tools including Dreamweaver andemail marketing software
  • Manipulate dataand target emails to key regions and customer segments
  • Work closely withthe Email Marketing Team to improve the existing templates and help creatingnew ones
  • Work closely withthe Email Marketing Team to continuously improve all email marketing KPI’sincluding deliverability, opens, clicks & revenue
  • Work closely withrelevant internal departments to ensure the email marketing channel is workingas efficiently as possible
  • Support the EmailMarketing Team with ad hoc tasks as necessary
  • Assist with adhocemail marketing/CRM projects where needed
  • Work with the ESPto ensure that email best practice is being followed
  • Analytics andbenchmarking – you will be responsible for tracking the success of emailmarketing activity and providing detailed email reports to the business
  • Assist the EmailMarketing Executive in the email scheduling process
  • Assist the EmailMarketing Executive in briefing in email campaigns
  • Monitor the‘no-reply’ inbox for our emails and forward any replies that require a followup to the MyStylist and the Customer Care team
  • Stay abreast ofcompetitor email activity. Compile competitor emails, highlighting promotionsand examples of strong emails
  • Run competitoranalysis and investigations for specific projects as requested and compilereports and summaries for the business
  • HTML savvy
  • Proficient inexcel and word
  • A keen eye fordetail
  • Ability to workin a team
  • Excellent workethos and good timekeeping
  • Excellent verbaland written communication skills
  • Excellentorganisational skills
  • Desire to work inan ecommerce environment
  • Solidunderstanding of email technology platforms, web analytics, customer databases and segmentationopportunities
  • Experience ofworking in a fast-moving entrepreneurial environment with competing deadlinesand priorities
  • French speakingis a preferred but not essential
  • Highly organisedand exceptional planning capabilities
  • Ability to thinkclearly and calmly when faced with issues or problems
  • Ability to copewell with the demands of a rapidly growing company
  • Willingness to gothe extra mile
  • Self-motivated,uses initiative
70

Associate, Email Marketing Resume Examples & Samples

  • Assist in planning seasonal US & EU email calendar with Email Marketing Manager & Ecommerce team (EU calendar will also involve planning/coordinating with international market contacts)
  • Maintain calendar, proactively update and shift campaigns as needed, distribute weekly and communicate changes
  • Partner with ecommerce merchandising team and buying/planning teams to ensure all products featured in emails support key investments with ample inventory
  • Attend internal creative review meetings and provide feedback on campaigns and messaging based on KPI performance trends
  • Send EU emails for translation and coordinate translation feedback with market partners as well as creative services team
  • Align with CRM on upcoming email segmentation and suppression files
  • Daily contact with email agency and internal development team to coordinate scheduling and coding of all campaigns
  • Responsible for the setup and delivery of all email campaign assets
  • Responsible for all quality assurance testing across devices, communicating feedback/edits and approving final drafts
  • Identify and implement ways to improve efficiency in the email creation process
  • Experience with Salesforce Marketing Cloud/Exact Target a plus
71

Email Marketing Analyst Resume Examples & Samples

  • Partner with internal teams and external vendors to finalize content and ensure timely email and SMS deployment
  • Assist in the day-to-day analysis and data-related activities of email and SMS marketing in an effort to optimize delivery, open-rates, click thru and minimize opt-out rates
  • Share responsibility in the day-to-day analysis and data-related activities of the daily and weekly email reporting
  • Execute and archive historical email reporting
  • Utilize existing reporting tools to create ad hoc reports to draw conclusions and develop actionable insights
  • Maintain system of assigning and tracking email coupon codes for accurate reporting
  • Ensure coupon codes are executed correctly with counterparts in store operations, and creative
  • Execute in-store marketing and prospecting initiatives to acquire new email and SMS options
  • Apply segmented communication strategies to retain and increase email engagement and conversion
  • Work in multiple, concurrent projects requiring interaction with all levels of the organization
  • Coordinate the development and deployment of creative assets, dynamical personalization and lists of email blasts
  • Assist in the transfer of data attributes, customer opt-in and opt-out information and customer feedback between marketing database and email vendor
  • Ability to assess various vendors and third party partnerships based on company needs
  • Conduct competitor analysis, share learnings and make recommendations that will enhance the program
  • 1+ year Email Marketing experience
  • Marketing campaign execution experience, a plus
  • Understanding of segmentation strategies and approaches
  • Ability to think analytically and creatively
  • Familiarity with the following ESPs appreciated, not required. (Experian Cheetahmail, Responsys, SailThru, SendGrid, BlueCore, Contstant Contact)
  • Attention to detail and ability to manage multiple projects
  • Strong oral and written presentation skills
  • Technical skill proficiency in Microstrategy, DREAM and SAS, a plus
  • Experience in retail marketing or apparel manufacturing environment, a plus
72

Email Marketing Specialist Resume Examples & Samples

  • Help drive community awareness and education strategy by working collaboratively to develop a comprehensive email program for global retail channel
  • Work with sales team in developing and executing lead nurturing and drip campaigns
  • Oversee QA and end to end testing for email templates
  • Manage testing and optimization efforts of programs
73

Analyst, Email Marketing Resume Examples & Samples

  • Maintain key documents -- Help with email calendar, Trigger documentation, and more
  • Provide support in preparation of seasonal and/or monthly presentations to brand partners
  • Help with ad-hoc reporting upon request
  • Responsible for weekly email reporting, including customer engagement metrics, trends, test results and campaign performance. Share with cross-functional stakeholders in Merchandising, Creative and Inventory, making recommendations for improvements based on findings
  • Coordinate tracking tags for all campaigns from production through approval process using spreadsheet macros
  • Assign and test all campaign links for accuracy prior to launch. Maintain historical archive. Coordinate with brand to define appropriate landing pages
  • Pull Promotion Codes from the Promotion Code tool, ensuring accuracy and business rule compliance
  • Liaison with internal and external service groups including: deployment, ecom and finance
  • Participate in the development of seasonal circulation and sales plans to drive the business
  • Direct Marketing experience preferred
  • Proactive, can-do personality
74

Email Marketing Resume Examples & Samples

  • Content development, briefing and segmentation of newsletters for Latin American markets, providing our customers with the most engaged and relevant information
  • Brief, coordinate and control the Newsletter design and delivery, with both creative and operations agencies
  • Monitoring market best practices
  • Testing and deployment of the Customer Relationship Programs (CRM Programs), ensuring that the elements of the communications are consistent and correct (content, visuals, tracking codes)
  • Support on reporting and results analysis of newsletters and CRM programs
  • Marketing background
  • High communication skills
75

Email Marketing Associate Resume Examples & Samples

  • Email execution and campaign set up including: email campaign set up in ESP, list segmentation, list management
  • Compile email analytic results to uncover trends and shape content strategy for go-forward campaigns, reporting out on a weekly and monthly basis to measure the impact of email against overall marketing efforts
  • Provide recommendations and plans for revising email campaigns based on email analytics and findings, reviewing the calendar and messaging strategy with an analytical eye
  • Optimize email programs through continual testing of creative, content, offers, targeting, etc. based on email findings
  • Partner with Creative to turn all requests into specific mechanical briefs, while allowing Creative Ops to take the lead on project management of process and specific elements
  • Develop and execute Site messaging and Email calendar for both DisneyStore.com and MarvelShop.com that aligns with overall marketing strategy and priorities, promotion calendar, and partner initiatives
  • Work closely with Retail Marketing team to support initiatives for brick and mortar to drive traffic to stores through email
  • Ensure projects are delivered on time, on brand, and on budget
  • Occasionally assist and support the Online Marketing team with various operational tasks for Site messaging, Synergy partnerships, and Asset management
  • 2-3 years of marketing experience, with a strong emphasis on Email
  • Candidate should have hands-on experience with Email Service Provider Platforms: Responsys, CheetahMail, ExactTarget preferred
  • Basic HTML knowledge to troubleshoot email code a plus
  • Candidate should be proficient working on Mac & PC platforms as well as most mobile devices including mobile phones, smartphones, PDAs, tablets, handheld computers, portable media players, etc
  • Strong problem solving and communication skills
  • Ability to use data and analytics to assess and inform recommendations on strategies/plans
  • A team player with a positive can do attitude
  • Effective relationship building skills
  • Ability to work well with cross-functional teams and prioritize time
  • Comfortable working with team members at various levels
  • Previous experience with Microsoft Excel and analytics dashboards a plus
  • Ability to quickly adapt and learn
76

Email Marketing Specialist Resume Examples & Samples

  • Cuts up PSD/PDF files to convert them into clean HTML/CSS for strategic, sponsored, and targeted email marketing campaigns, making sure that emails display properly across various email clients and devices
  • Provides project management, including scheduling and approvals, for cross-departmental or multi-club initiatives
  • Works with various MLBAM departments, including Sponsorship, to ensure emails go out accurately and on time
  • Optimizes overall performance of email communication as it relates to increasing opens, clicks and conversions, by using triggers, targeting, and other automation
  • Helps to integrate database information and triggers for more personalized, targeted campaigns
  • Analyzes data from campaigns to present to clients
  • Identifies, improves and creates processes to streamline workflow
  • Provides additional email production backup and email QA support for network of other MLB and Club Marketing Producers
  • Fulfills other email production responsibilities as assigned by managers
  • Takes a proactive role in best practice sharing, knowledge building and resource gathering
77

Email Marketing Specialist Resume Examples & Samples

  • Consult with product marketing teams to understand overall business objectives, and identify campaign requirements and success metrics
  • Development and deployment of campaigns, interfacing between marketing teams, vendors and agencies to identify, understand and communicate key deliverables, technical specifications, production and reporting requirements for all campaign components
  • Gather, maintain and track creative assets
  • Upload and QA creative executions prior to launch
  • Monitor and troubleshoot campaign creative post-launch
  • Communicate key campaign milestones, progress/delivery status and manage expectations
  • Identify potential delivery risks and communicate/propose solutions
  • Design and implement campaign branching logic
  • QC customer targeting and list segmentation
  • Utilize marketing automation and prospect behavior to build nurture campaigns
  • Serve as a project manager for a series of programs and effectively utilize the appropriate task management solutions
78

Email Marketing Specialist Resume Examples & Samples

  • Manage relationships with key channel partners and vendors
  • Become the internal product champion for software, solutions and platforms used to for optimizing channel performance
  • Assist in the development and implementation of email marketing strategies to achieve budgeted digital subscription goals
  • Collaborate with channel stakeholders to identify target audience attributes that increase the effectiveness of channel activities
  • 2-4 years’ related experience in email marketing and/or campaign analysis, required (equivalency considered)
  • 2-4 years’ experience in (and passion for) the development of effective email marketing strategies, creative, campaign implementation and results analysis
  • Familiar with briefing graphic designers and web developers
  • Highly organized and detail-oriented; able to manage multiple projects simultaneously
  • Strong analytical skills; able to interpret and present data to provide tactical recommendations
79

Email Marketing Specialist Resume Examples & Samples

  • Oversee all aspects of the marketing campaign process for assigned accounts, including planning, building, testing, analysis
  • Analyze marketing campaigns results and implement recommended changes
  • Develop and implement new campaign ideas and promotional strategies to help build and expand the email marketing program
  • Work with email service provider to optimize targeting, acquisition and retention opportunities
  • Conduct weekly review and ROI analysis of the program and track to forecast
  • Identify file growth opportunities and oversee the execution
  • Abides by all policies and procedures of Oriental Trading Company
  • Maintain regular and predictable attendance
  • Work cross-functionally and collaboratively with teams in marketing, creative, paid search, legal, and merchandising to execute against all deliverables
  • Monitor competitive intelligence and report on trending and untapped opportunities
  • Work with IT team to implement new or enhanced partner data feeds for customized technology integrations related to the email program
  • Perform other projects and duties as assigned
80

Email Marketing Developer Resume Examples & Samples

  • Proofreading skills and ability to scrutinize content from our customers’ perspective
  • Excellent communication to work closely with internal marketing teams and other stakeholders
  • Manage a workload that entails creating new emails and updating existing emails through an online interface
  • Understand localization concepts of how content is treated and maintained in system, across markets, and in channels
  • Assist in QA coverage in development and UAT environments to ensure continuous rollouts move seamlessly into existing marketing operations
  • Implement and follow URL guidelines to track channel performance and ensure measurability in BI reporting environments
  • Optimize email template creation and processes across multiple platforms and toolsets
  • Work across IT, sales, and marketing business leaders to gather pertinent information to accomplish all of the above
  • Translate requests from business to technical requirements
  • Participate and contribute in an Agile environment
  • Cover team members in basic automated testing methodology and serve as backup running automated QA tests
81

Email Marketing Associate Resume Examples & Samples

  • 2-4 years experience creating and launching email campaigns using a leading ESP such as ExactTarget, Mailchimp or a or similar platform
  • Mid - Strong ability to code in HTML and CSS, with the ability to build responsive web and email templates
  • Mid level ability to read and write SQL queries preferable
  • Experience creating and sending large-scale email campaigns
  • Familiarity with CRM software or some form of database management system
  • Experience with email analytics, testing, and optimization
  • Ability to balance an intense attention to detail with swift execution
  • A self-starting attitude—ready to seize opportunities to make an impact without needing to be told
82

Email Marketing Developer Resume Examples & Samples

  • Experience creating fluid or “hybrid” emails
  • 3-5 years experience with ExactTarget platform (AMPScript, data extensions, send definitions, etc)
  • Above beginner's knowledge of SQL
  • Basic understanding of data architecture
  • Ability to collaborate with various teams and meet strong deadlines
  • Critical thinker with creative solutions to solve challenges and meet business requirements
  • Strong passion to learn and grow and takes initiative to succeed
83

Email Marketing Specialist Resume Examples & Samples

  • BA/BS in Marketing, Business, Web Design and Development or related field; or equivalent experience
  • 1-3+ years of CSS/HTML development experience; experience coding for email preferred
  • Experience with responsive web design/optimizing for mobile devices preferred
  • Experience executing email campaigns through a major email service provider preferred; ExactTarget a plus
  • Solid understanding of email platform functionality, data integration/APIs, CAN-SPAM and CASL compliance, and email best practices
  • Strong Microsoft Office skills, particularly in Excel and Word
  • Writing, editing, and proofreading skills
  • Good communication and interpersonal skills and the ability to work with multiple stakeholders
  • Knowledge of marketing techniques and strategies used with customers/constituents
  • Ability to manage multiple ad hoc and long-term projects simultaneously
84

Email Marketing Specialist Resume Examples & Samples

  • Building email campaigns, audience selection, rendering and quality assurance of all outbound campaigns
  • Performs day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns
  • Troubleshoots technical issues related to HTML templates, list segmentation and other aspects of email execution, as required
  • Delivers standard reporting on email execution, delivery, and in-boxing
  • Stays abreast of and recommends email marketing best practices with coding, design and testing of email campaigns
  • Working knowledge of HTML and CSS preferred
  • A minimum of 2 years of marketing experience
  • Bachelors degree ideally in Marketing, Communications or related field preferred
  • Ability to understand technical concepts and products and effectively communicate their benefits with end users
  • Decisive, high energy and ability to energize others. Creative
  • Excellent communication, presentation, problem solving, and interpersonal communication skills
  • Results-oriented, self-driven, and have the ability to successfully prioritize and execute many detailed tasks at any given time
85

Email Marketing Account Executive Resume Examples & Samples

  • Flawlessly execute, test, and deploy email and other marketing campaigns using our proprietary, web-based application. Work closely with client to ensure exact specifications are met
  • Build database segments based on client and account team instructionsPerform quality assurance on all campaigns, and assist in cross-checking the work of peers to ensure 100% accuracy
  • Own day-to-day client relationships relating to production and application issues, as well as interact with and support account team members based in the U.S
  • Create and maintain reports in Microsoft Excel
  • Document and communicate potentially complex solutions to clients in a timely manner
  • Serve as a communication liaison between clients and account teams when needed
  • 2+ years in client services, marketing, technology, or related field
  • Excellent customer service, organizational, and analytical skills
  • Exceptional knowledge of the Internet and general computer skills, knowledge of Microsoft Word, Excel and PowerPoint
  • Basic experience with HTML
  • Experience with databases and query tools like Microsoft Access preferred
  • Proficiency in JavaScript and SQL a plus (must be interested in learning)
86

Analyst, Email Marketing Resume Examples & Samples

  • Responsible for weekly email reporting, including customer engagement metrics, trends, test results, and campaign performance. Share with cross-functional stakeholders in Merchandising, Creative, and Inventory, making recommendations for improvements based on findings
  • Assign and test all campaign links for accuracy prior to launch. Maintain historical archive. Coordinate with the Brand team to define appropriate landing pages
  • Liaison with internal and external service groups including: Deployment, Ecom, and Finance
  • Excellent communication and interpersonal skills, with a high level of emotional intelligence
  • LI-LT
87

Senior Director, Email Marketing Resume Examples & Samples

  • Create and deliver an Email marketing strategy for Hotwire that can be levered across multiple points of sale and device platforms, including analysis, measuring and reporting on initiatives
  • Drive overall success of success of the Online Marketing group by delivering against Email marketing channel goals and contributing at a senior level to overall direction
  • Deliver a data-driven approach to Email marketing; coaching and developing the team to build and improve results
  • Possess a high level of sophistication to show conversation, most effective campaigns, and areas for improvement. Be able to draw conditions and give recommendations on appropriate strategy based on the data collected
  • Build and manage teams to deliver against these strategies
  • Build and manage monthly forecast and accruals to ensure revenue and expense targets are met in accordance with channel targets
  • Work closely with the creative, usability, customer experience and brand teams to ensure all outbound marketing meet brand guidelines and complement above the line communications
  • Work closely with site / product teams to ensure that innovations, changes and tests implemented on the site are appropriately integrated into email communications
  • Continuously improve response rates through the use of data mining and targeted mailings
  • Drive overall success of the Email Marketing group by delivering against goals and contributing at a senior level to overall directions
  • Develop methods to improve efficiency and business results within these channels and lead the team to investigate and implement new technologies, services, automation capabilities, and/or vendor solutions that increase productivity
  • Create a team environment that encourages agility, including frequent testing, identifying and learning from new approaches
  • Act as primary business contact for strategic Email Marketing partnerships; building strong business relationships and productively collaborating with partners
  • Negotiate and manage vendor relationships necessary to grow the channels
  • Partner with senior stakeholders across product, supply, analytics and other marketing channels to deliver customer experience enhancements
  • Demonstrated experience leading large, global in-house Email marketing teams
  • Proven track record building high performing teams
  • Strong communication skills, direct and transparent approach to communication
  • Ability to work effectively in a lean, entrepreneurial & global environment
  • Compelling Communication and Influence Skills: Clearly and succinctly convey information and ideas to individuals and groups; communicate in a focused and compelling way that captures and holds others’ attention. Create and execute influencing strategies that persuade key stakeholders to take action towards advancing shared interests and business goals
88

Analyst, Email Marketing Pottery Barn Brand Resume Examples & Samples

  • Responsible for weekly email reporting, including customer engagement metrics, trends, promotion results and campaign performance. Share with cross-functional stakeholders in Merchandising, Creative and Inventory, making recommendations for improvements based on findings
  • Coordinate linking and tracking tags for all campaigns from production through approval process using spreadsheet macros
  • Proof and approve email creative, assign and test all campaign links for accuracy prior to launch. Maintain historical archive. Coordinate with brand to define appropriate landing pages
  • Maintain key documents -- assist with email calendar, trigger documentation, and more
  • Maintain reporting archives including campaign images
  • Participate in preparing seasonal and quarterly performance recaps and presentations to brand partners. Provide ad hoc reporting and analyses upon request
  • Manage, verify and track invoices, obtain approvals and maintain expense history binder, and reconcile actual versus budgeted expenses -- communicate variances and reasoning to the team. Submit to external partners in a timely manner
  • Interact with peers on other WSI brands to share best practices and test results
  • Liaison with internal and external service groups including: Deployment, Ecommerce and Finance
  • Perform database uploads for each seasonal campaign; perform necessary checks and balances to ensure flawless uploads
  • 1-3 years general business experience required
  • Moderate to advanced Excel skills
  • Strong attention to detail; good follow-through skills
  • Quick and curious learner
89

Email Marketing Specialist Resume Examples & Samples

  • Collaborates with cross-functional teams to execute email campaigns, ensuring campaign accuracy, effectiveness, and adherence to email best practices
  • Collaborates in all aspects of email planning and analysis including standard promotional, triggered, and transactional messages
  • Remains current on email best practices and U.S. CAN-SPAM compliance
  • Works with business areas to help create a detailed email plan based on Marketing, Operational and User needs
  • Works with Email Marketing Manager, Email Service Provider and internal teams to implement and adhere to the email marketing strategy
  • Works closely with creative teams to optimize messages
  • Delivers results and meets tight deadlines
  • Performs competitive analysis on a regular basis to stay current in the industry and provide guidance and results to the Digital and Marketing teams
  • Bachelor's Degree from a four-year accredited college or university
  • One year experience managing a large number of email campaigns and segmentation strategies
  • Knowledge of email best practices and success metrics as well as CAN-SPAM legislation
  • Strong working knowledge of front-end web technologies and capabilities, as well as experience working hands-on with HTML and CSS
  • Understanding of Google Analytics or other Web analytics solutions (Coremetrics, Adobe Analytics/SiteCatalyst, Webtrends)
  • Analytical skills, with proven ability to communicate insights
  • Prior experience working with email service providers
  • Ability to keep others informed and up-to-date and able to organize and prioritize work
  • Understanding of email marketing operations, technology, testing techniques and platforms; specifically building requirements for list segmentation, workflows and triggered events
  • Written and oral communication and presentation skills
  • Self-motivated and highly organized
  • Experience with lifecycle email campaigns
  • Knowledge of APIs and system-to-system integration
  • Experience in a digital creative environment
  • Financial services industry knowledge
  • Familiarity with Salesforce or similar CRM systems
90

Email Marketing T Trainee Resume Examples & Samples

  • 11 month salaried position (full-time employment not guaranteed at conclusion
  • PTO, Benefits, 401(k)
  • Hands on experience working with multiple facets of the Turner company
91

Email Marketing Account Executive Senior Resume Examples & Samples

  • Setting up, testing, and deploying our clients' cross-channel marketing campaigns using our proprietary, web-based application
  • Interacting with clients on a daily basis and answers questions regarding production status, project questions or application inquiries
  • Training clients on the functionality of our web-based application
  • Helping clients interpret the results of their cross-channel marketing campaigns
  • Managing our clients' subscriber databases, including creating and updating their lists and segmenting data for targeted cross-channel marketing campaigns
  • Helping our clients build and improve their cross-channel marketing strategies
  • Accountability for resolving client issues, proposing solutions and escalating to the appropriate person to the point of resolution
  • Create client presentations to support the sales process
  • Ownership of special projects from start to completion, with little supervision and oversight
  • Training of new account managers and mentoring account managers in their professional development
  • 3-5 years in marketing, technology, or related field
  • Excellent English skills, including proficiency in both oral and written communication
  • Exceptional work ethic, with ability to perform under pressure and meet competing deadlines while constantly demonstrating enthusiasm towards clients and team members
  • Proficiency with HTML, JavaScript, and/or SQL
  • Exposure to databases and Microsoft Access
92

USI Md-email Marketing Resume Examples & Samples

  • Create and optimize HTML responsive templates following the brand guidelines
  • Create landing pages/sign up forms using the Dreamweaver in defined layouts
  • Test and ensure email compatibility across various platforms (mobile/desktop) and browsers
  • Recommend email marketing best practices with coding, design and testing of email campaigns
  • Set up the Fundamental blocks in marketing automation tool (Emails, Forms, Landing Pages,
  • 1-3 years of experience in email marketing/campaign management/demand generation
  • Hands on experience with Web development tools / technologies such as HTML, CSS, Photoshop,
93

Associate Analyst, Email Marketing Resume Examples & Samples

  • Work with email marketing managers to take results of email A/B test data and formulate insights & recommendations against test hypothesis
  • Analyze email results on a quarterly and annual basis to establish company email send benchmarks on a per cloud basis
  • High energy with the ability to juggle multiple priorities under pressure and tight deadlines in a fast paced, changing environment
  • Self-starter with strong organizational
  • Proficient in using Salesforce.com lead and campaigns objects
  • Extremely proactive, detail-oriented, and passionate about success
94

Director, Email Marketing Resume Examples & Samples

  • Deep understanding of all aspects of email marketing including business strategy, creative development, deliverability, testing and optimization, database segmentation, data analytics, mobile optimization, CAN-SPAM, and HTML coding
  • Email subject matter expert for multiple internal groups. Identify opportunities and improvements in processes for all internal email groups
  • Work collaboratively with marketing and editorial teams to promote and develop engaging new features and newsletters
  • Work closely with business unit leaders to define and manage email projects, promote the understanding of the email channel
  • Educate all internal email groups on new tools, changing industry trends, and new coding developments
  • Troubleshoot all email issues including templates, programs, API, and list segmentation
  • Bachelor’s Degree or equivalent years of email experience
  • 8-10+ years’ experience in email marketing. Publishing experience preferred
  • 3+ years’ experience managing an email team
  • Experience with enterprise level ESP, Salesforce Marketing Cloud preferred
95

Specialist, Digital / Email Marketing Resume Examples & Samples

  • Plan email marketing campaigns designed to yield the most conversions and improve overall channel performance
  • Measure and report on campaign performance based on KPI’s and benchmarks; analyze campaign performance, summarize key insights and offer recommendations
  • Work collaboratively with product and creative teams to develop content/messaging
  • Coordinate to ensure quality assurance in all email marketing campaigns
  • Coordinate the development of testing scenarios intended to maximize results
  • Understand and drive customer behavior through data analysis and industry understanding
  • Implement systems (in conjunction with internal and external partners), processes, procedures and reporting templates
  • Participate in cross-functional project teams from inception through execution
  • BA/BS in marketing, communications, journalism or related field
  • Experience with developing pricing strategies, preferably relating to subscription products
  • Excellent communication skills; project management experience a plus
  • Highly proficient in MS Word, Excel & PowerPoint
96

Director, Email Marketing Resume Examples & Samples

  • Define the on-going strategy to improve and evolve end-user engagement through email
  • Create multi-touch, targeted customer lifecycle messaging programs
  • Evolve the Kaplan University email program to implement data-driven marketing practices to increase engagement to meet and exceed email KPIs
  • Provide overall leadership in testing and evaluating various personalization solutions for email
  • Initiate and provide project management for improvements to email messaging based on industry best practices and successful tests
  • Coordinate between Product, Technology, and Marketing teams with the Messaging team to ensure timely and correct implementation of new email products
  • Develop an email calendar that will support key multi and single brand marketing strategies
  • Coordinate email technical development and delivery across multiple resources to including (but not limited to) infrastructure, software engineering, architecture, development, product management, marketing, and acquisition
  • Represent the messaging products in technical discussions and roadmap development
  • Provide guidance on technical integrations with new email technologies and automation vendors
  • Develop hands-on, in-depth knowledge of email's technical infrastructure and the integrations with the Kaplan University’s email service provider (ESP)
  • BS or BA Degree required, Marketing background a plus
  • 6+ years of experience in email marketing required
  • Strong leadership/management skills and a demonstrated ability to attract, build mentor and direct high-performing teams internally and externally
  • Detail oriented with focus on delivering results
  • Experience with several ESP providers, experience with Exact Target / Salesforce is a plus
  • Continuously demonstrate a passion for staying abreast of emerging technologies and new media trends
  • Strong problem solving skills along with excellent verbal and written communication skills
97

Email Marketing Associate Resume Examples & Samples

  • Work with writers and designers to develop, test and deploy firm emails
  • Manage email projects from initial planning to final send
  • Troubleshoot design and development challenges to meet client needs
  • Maintain and update existing webpages and blogs
  • Assist with database integrity, related projects and updating contact records
  • Remain accountable toward technology standards and best practices
  • Proactively research and evaluate new technologies and solutions as appropriate
  • HTML, Dreamweaver and Photoshop knowledge
  • Experience working with Marketo, other email marketing platforms or strong desire to learn
  • Experience working with Salesforce, other customer relationship management programs or strong desire to learn
  • Excellent understanding of user interface design and user experience
  • Organizational skills, including handle multiple projects
  • Strong written, verbal and communication skills
  • Attention to detail and proactive
  • Positive and self-motivated individual
  • High aptitude towards punctuality in all facets of work
98

Email Marketing Specialist Resume Examples & Samples

  • Manages email campaign queue, segmentation, and automation
  • Create HTML and text e-mails using in-house design and other software applications. Work with stakeholders on national email requests and projects
  • Partner with Technology and Product teams to lead the development and implementation of contextually relevant & event triggered email programs. Utilize performance metrics and ROI analysis to assess current programs and procedures and develop strategy for further automation and optimization of existing efforts
  • Grow opt-in member base, increasing depth and breadth of knowledge associated with subscriber base. Filter data and import targeted lists and groups into email database
  • Ensure utilization of best practices and compliance of content submitted is correct and follows brand standards, privacy, spam regulation (CAN/SPAM) and deliverability
  • Edit and maintains training documentation and guides as directed
  • 1-2 years of HTML/web editor email experience
99

Email Marketing Specialist Resume Examples & Samples

  • Strategy and planning
  • Cross-functional partnership to understand and implement brand moments and brand campaigns specific to the women’s business and Express editorial content
  • Plan and manage the development and execution of email marketing programs, including Brand Messaging (promotional campaigns), segmented campaigns, & triggers (reviews, cart abandonment, welcome series) at a seasonal and annual level
  • Assisting in audience selection & email personalization execution
  • Assist in reporting and performance tracking
  • Analyze competitive marketplace and follow email trends
  • Identify and implement new strategies and testing scenarios for email marketing programs o Reporting and analysis- Analyze daily, weekly, monthly reports to evolve and drive email revenue contribution
  • Communicate analysis of email metrics on a weekly, monthly, and seasonal basis at the program and campaign level. Apply learnings to future emails to improve productivity
  • Provide inputs to budgets and forecast based on performance history and historical trends
  • Work with website analytic platforms, including Omniture, to create reporting and share key insights with cross-functional team o Operations
  • Work request (Jira) creation & workflow management. Write effective creative briefs that include campaign objectives and strategic messaging plus manage creative process
  • Deliverability template creation, campaign QA & approval
  • Email calendar management & communication
  • Testing & optimization setup and results reporting
  • Email process management & communication
  • Effectively manage best-in-class agency partners and external vendors
  • Work with Email Marketing Manager to manage operational details such as email deployments, source code uploads, and link management
  • Launch and project-manage new functionality
  • Transition to Adobe Campaign
  • Minimum 1-3 years relevant Email marketing experience; retail industry preferred
  • Minimum 1-3 years of eCommerce or direct to consumer experience; retail industry preferred
  • Experience with high volume, consumer facing websites with meaningful annual revenue
  • Proven ability to translate analytic data into strategic ideas
  • Strong understanding of Internet based consumer behavior and direct marketing principles
  • Demonstrated success in delivering efficient traffic and revenue to the bottom line
  • Experience working with web analytic tools, preferably Omniture
100

Email Marketing Specialist Resume Examples & Samples

  • Three (3) or more years of marketing or communications experience required
  • Experience working within a professional services environment (i.e., accounting, financial consulting, business advisory services and/or banking industries) preferred
  • Excellent verbal and written communication skills with specific experience writing and editing for online media
  • Proven success in the strategy, development, implementation and ongoing management of email marketing campaigns and programs
  • Excellent project management skills and organizational skills
  • Ability to work in a deadline-driven environment while handling multiple projects simultaneously and managing process and service providers (internal and external) to accomplish desired results
  • Knowledge and experience with other digital channels, including web and social (including, but not limited to Facebook, Twitter, YouTube, LinkedIn, Instagram, and Google +)
  • Expertise in email marketing including content writing, audience segmentation, web integration, and regulatory compliance
  • Strong interpersonal and client service skills, consultative approach to working with marketing and client service professionals at all levels
  • Knowledge and experience with online metrics, analytics, tools, and SEO
  • Capable of understanding and communicating BDO’s business, marketplace and value proposition
  • Driven self-starter with a proactive approach to serving professionals at all levels in a client-oriented, matrixed environment
  • Knowledge of B2B marketing strategies and tactics and their application in a professional services organization
101

Email Marketing Specialist Resume Examples & Samples

  • Gather and communicate the email strategy, targeting and creative requirements to our third-party ESP vendor for development, coding and testing of each email campaign
  • Manage email campaign dates and execution milestones with internal stakeholders, management and the third-party ESP vendor based on campaign complexity
  • Coordinate testing and QA for each email campaign with internal support teams and third-party vendors, when necessary
  • Facilitate proof & final count review and approvals across all stakeholders
  • Review proofs to ensure emails render accurately, content and links match against original creative provided by business partner and are within compliance and brand guidelines
  • Conduct reviews of final digital deliverables to ensure emails were executed correctly and align with legally approved assets
  • Act as subject matter expert on best practices for email execution and regulatory parameters specifically around CAN-SPAM, deliverability and email non-solicitation policies to ensure campaigns are within compliance
  • Save all necessary documentation into Sharepoint and ensure all compliance inventory background information is saved onto our audit drive in order to demonstrate adherence to internal risk management processes
  • Act as lead liaison for the team to report, document and troubleshoot operational issues for marketing email campaigns
  • Represent Email Operations on cross-functional projects to deliver new email functionality for email campaigns
  • Provide recommendations on process improvements and ways of optimizing email content and functionality
  • Work in close partnership with the email strategy team to develop campaign strategy, email best practices and to cross train internal stakeholders on the end to end email execution process
  • 2+ years experience in digital marketing and/or directly overseeing email campaign execution
102

Associate, Email Marketing, Tory Sport Resume Examples & Samples

  • Plan all Tory Sport email messages on a seasonal basis in partnership with Sport Site Experience Team, Brand Marketing and Buying Team
  • Plot out and maintain Sport email calendar; distribute weekly and communicate changes
  • Develop Creative Briefs for all upcoming emails by season and kickoff all brief requests to the Creative team
  • Attend creative review meetings, provide feedback and manage necessary edits
  • Ensure final email creative is approved by key feedback givers and delivered on time
  • Work with buyers/ merchants to ensure products featured in emails are online and available for email campaigns
  • Responsible for compiling all email assets such as linking matrix, campaign details & tracking and creative files and sending to ESP
  • Daily contact with email agency and internal development team to coordinate the scheduling and coding of Sport emails
  • QA test emails across devices, coordinate feedback, and approve final drafts
  • Align with CRM on upcoming e-mail suppressions/segmentations
  • Responsible for reporting out on Sport email performance and analyzing data to optimize future Sport email campaigns
  • Ability to prioritize and adhere to deadlines while managing multiple projects and processes
  • Excellent communication skills, both oral and written – with a strong need to communicate clearly and persuasively to a wide range of audiences cross-functionally
  • Resourceful and self-motivated approach to work, with an interest in learning and growing professionally
  • Experience with Exact Target a plus
103

Email Marketing Intern Resume Examples & Samples

  • Assist with email production process and deployment for assigned brand(s)
  • Ensure all email elements are accurate, timely and relevant prior to deployment
  • Update all required databases and admin portals with accurate and timely information
  • Execute copy and creative tests to improve and drive the desired campaign results
  • Maintain knowledge of brands, promotions and campaigns across all Footlocker.com sites
  • Keep current with email industry standards & best practices, marketing trends and new technologies
  • Make recommendations based on research and analysis to expand growth/sales opportunities
  • Provide accurate and timely reporting in addition to brand & campaign analysis
  • Develop and implement strategies to grow the email files across assigned brand(s)
  • Projects and other work as assigned, including presentations and delivery of presentations
  • Travel may be required (i.e. business trips, tradeshows and other work related events)
104

Email Marketing Analyst Resume Examples & Samples

  • Experience with outbound marketing programs including knowledge of key metrics, and benchmarks
  • Demonstrated understanding of customer database analysis including segmentation, attribution, exploratory data analysis, cluster analysis, and various statistical analytics methods. (ExactTarget, SilverPop, Blue Hornet, Salesforce, Adobe, etc.)
  • Experience with measurement planning and statistical test plan development
  • 1+ years of web metrics experience, including experience implementing and using Adobe or similar tools such as WebTrends, Google Analytics, etc
  • Providing internal and client-facing reporting (daily, weekly, monthly, and ad hoc)
  • Coordinating time-sensitive projects with other teams, such as Client Engagement, CRM, and Analytics
  • Running various reporting tools prior to analysis and post analysis to show results
  • Running various benchmark reports to determine key areas of improvement
  • Desired proficiency in visualization tools including Tableau and understanding of clean report design
105

Email Marketing Specialist Resume Examples & Samples

  • Executing day-to-day operational tasks to support daily email schedule
  • Utilizing our Email Service Provider’s marketing platform to build, test and deploy email campaigns
  • Setting up A/B tests (subject line, creative, copy, etc.) on a regular basis
  • Creating automated, personalized campaigns to drive engagement
  • Updating automated and transactional campaigns seasonally
  • Testing and QAing email campaigns to ensure quality
  • Monitoring deliverability and following up on resulting issues
  • Maintaining reports; compiling email data and lessons learned
106

Email Marketing Executive Resume Examples & Samples

  • Marketing teams
  • Business intelligence team
  • Internal design and UX teams
  • Product owners and development teams
  • Attention to detail and accuracy in all work
  • Ability to pick up new systems rapidly, and follow processes systematically
  • Experience of email marketing
  • Experience of digital marketing
107

Senior Email Marketing Campaign Specialist Resume Examples & Samples

  • 2+ years’ experience in email marketing or interactive marketing industry
  • Experience with solution development, preferably within SDLC process
  • Knowledge of HTML and/or scripting languages (ex: Freemarker or PERL)
  • Strong communication skills and the ability to translate and communicate technical business requirements
  • Attention to detail and ability to prioritize across client’s and or projects
  • Bachelor’s Degree in Technology, Business or Marketing or equivalent experience
108

Email Marketing Analyst, Campaigns Resume Examples & Samples

  • Develop emails using HTML & CSS skills based upon business sponsor requirements
  • May solve routine support problems
  • Ability to convey technical information clearly and concisely to variety of audiences
109

Email Marketing Specialist Resume Examples & Samples

  • Strong HTML/CSS experience, email design preferred
  • Previous experience working in Dreamweaver and Photoshop
  • Previous experience delivering emails from a marketing automation tool such as Salesforce Marketing Cloud (ExactTarget), Eloqua, Silverpop, or Marketo is preferred
  • A general understanding of relational database
  • Demonstrated ability to multi task, prioritize, and manage multiple tasks in an ever changing environment
  • Strong interpersonal skills and the ability to foster strong cross functional interactions with both internal and external business partners
  • Strong working knowledge of the Microsoft Office tools (Word, Excel, PowerPoint)
  • Experience analyzing and manipulating data a plus
110

Email Marketing Analyst Resume Examples & Samples

  • Develop and implement quarterly testing plan focusing on all aspects from idea generation, execution, and result evaluation
  • Coordinate between site merchandisers, digital merchants, and creative to obtain assets and QA final content
  • Assist with creation of presentations for Sr. Management related to current and future email initiatives
  • Experience in email testing is a plus
  • Experience in campaign and reporting platforms
  • Proficient with Microsoft Office especially Excel and PowerPoint
111

Email Marketing Analyst Resume Examples & Samples

  • Develops email marketing plan & strategy to drive new customers and retain existing customers
  • Drives the execution of email marketing campaigns that yield customer acquisition and retention revenue
  • Serves as the subject matter expert on email marketing including the ability to articulate and champion email best practices
  • Develops and maintains the email content calendar and works with agencies/vendors in development of email content
  • Works with IT, Business Intelligence and Pricing to identify email lists and executes email via Salesforce Marketing Cloud (formerly ExactTarget)
  • Researches and stays on top of industry best practices. Analyzes email best practices and competitors advertising to assist in the development of a differentiated email strategy
  • Forecasts email results and oversees the testing matrix to assist leadership in making fact based strategic decisions
  • Performs competitive and industry research and coordinates with advertising agencies, marketing operations and regional marketing teams in the development and production of email campaigns to drive acquisition and loyalty and promote self-service programs
  • Reports on email performance and makes recommendations for future improvements based on test results, customer input and your own creative ideas
  • Strong attention to detail and quality assurance – proofing, link accuracy, tracking and functionality
  • Maintains internal communications for email marketing initiatives to effectively communicate programs to internal audiences and ensure their success in the field
  • Comfortable operating in “gray” areas and finding innovative ways to execute and overcome structural/operational obstacles
  • Minimum of 5 years of business marketing experience (required)
  • Minimum of 4 years of email production experience, preferably in retail/commerce environment
  • Experience in campaign creation using an enterprise level ESP, ideally Salesforce Marketing Cloud
112

Email Marketing Specialist Resume Examples & Samples

  • Assist manager in the planning of email and cross-channel marketing programs with a focus on segmentation, contact strategy, and forecasting. Leverage historical campaign results to guide the planning process
  • Implement segmentation and contact strategy based on customer preference, buying behavior, past performance and marketing objectives. Partner with Customer Relations Marketing and Catalog Circulation teams to optimize customer contacts
  • Measure and summarize campaign results by leveraging data available from email service provider, web analytics tool and marketing database. Analyze email performance and profitability across channels and customer segments. Share results with leadership and cross functional areas of the company providing meaningful insights that will help move the business forward. Incorporate findings into future campaigns
  • Study the key variables that impact email and cross-channel marketing performance in an effort to improve program effectiveness by contact, customer segment, source of email etc
  • Formulate testing strategies that drive increased customer interest, conversion, sales and life-time value
  • Partner with manager to develop and execute an email acquisition plan. Develop reporting to measure acquisition goals including new emails by source and productivity by source
  • Partner with Database Marketing team and marketing database vendor to develop and oversee list hygiene programs
  • Partner with database vendor to insure database meets file management, segmentation, testing and reporting needs. Provide recommendations and assist manager in defining further system requirements for customer segmentation and reporting. Work with Database Marketing team, database vendor and email service provider to execute enhancements
  • Work to optimize campaign performance through use of vendor’s cross-channel marketing platform, targeting messages to customers across email, mobile, social and display
  • Seek opportunities to leverage marketing automation and partner with internal and external teams to execute program enhancements through automation
  • Forecast email’s contribution to website traffic, orders, demand and contribution
  • Continually strive to improve all email marketing efforts by leveraging our vendors’ expertise and staying abreast of industry best practices and developing technology
  • Cross-train and assist with email campaign testing and launches
  • Partner with cross-functional teams including Merchandising, Information Technology, Creative, Catalog Circulation and Customer Relationship Marketing
113

Email Marketing Specialist Resume Examples & Samples

  • Bachelor’s degree required in Business, Marketing, Communications or related discipline
  • 3-6 years of experience working in Digital Marketing or eCommerce environment
  • International business experience in a retail environment is preferred
  • In depth understanding of the digital CRM marketing landscape and best practice
  • Proficient in developing digital marketing plans and measurement
  • Ability to manage internal and external creative and production teams
  • Experienced in collaborating with marketing teams focused on achieving digital engagement metrics
  • Willing to travel on an occasional basis – up to 25%
  • Possess a good balance of analytical, technical, strategic and marketing communications
  • Platform/Software requirements: MS Office, Exact Target, Adobe
114

Email Marketing Specialist Resume Examples & Samples

  • Teammate will join the email team developing the content and calendar
  • Teammate will join the email team writing briefs for creative and copy writing teams
  • Teammate will join the email team managing email campaigns through the development process
  • Teammate will focus their training and talent on loading, coding and testing email marketing campaigns to shorten the quick turn-around for the email program
115

Email Marketing Specialist Resume Examples & Samples

  • Responsible for developing, implementing, and managing an enterprise-level email marketing program and collaborating with team members to develop an email marketing strategy and communication plan to support all business groups
  • Proficient experience with email marketing software, in particular Silverpop/IBM Marketing Cloud
  • Serves as primary owner of email marketing initiatives, implements and advises on email features and capabilities including targeting, personalization, database segmentation, APIs and email templates
  • Manages email marketing process - develops flow, segmentation, list management, set-up, testing, execution, reporting, and optimization
  • Develops and implements short and long-term email marketing strategies targeting sales to existing customers and cultivating relationships with prospects and vendor leads
  • Leverages historical campaign results to guide future email messages, and implements segmentation and behavioral marketing messages based on customer preference, buying behavior, past email performance and marketing objectives
  • Understands email marketing projects from a technical point of view - serves as the main point of contact for data integration for multiple platforms and systems ensuring integrated program management and optimal use of third party programs and partnerships
  • Manages and develops email testing roadmap – continually optimizes, analyzes, A/B tests, and makes recommendations on improving email performance to include the following core metrics: open rate, CTR, engagement, and products sold
  • Responsible for the development, implementation, and reporting of email campaign performance and overall effectiveness
  • Analyzes email campaign results and reports campaign performance, summarizes key insights, and offers recommendations. Works with analytics team to understand business and customer needs and site analytics required to measure email success
  • Partners with third parties and graphic design team to create email creative materials, communication templates, content, promotions, and landing pages
  • Stays current with best practices, strategies, and industry standards related to email - ensures best practices through email compliance and spam regulation (CAN-SPAM) and shares email program insights and recommendations with marketing managers and colleagues
  • Understands vendor capabilities, expectations and strategies for applicable 3rd party software (i.e. Silverpop, Adobe Test + Target, SeeWhy, etc.) and plays the lead role in ensuring features and capabilities of software are fully utilized – including but not limited to email campaign management, social media integration, landing pages, data enhancement, and affiliate marketing, in order to maximize national and local business/marketing objectives
  • Manages the day-to-day creation of customer-facing emails within Silverpop, implements tracking, performs quality assurance review to ensure creative, copy and links are correct prior to deployment
116

Email Marketing Assistant Resume Examples & Samples

  • Previous experience working in marketing role (or relevant degree in a related subject)
  • Experience in web technologies such as HTML and CSS
  • Experience of marketing in a hands on role and will have an appreciation for full marketing mix would be desirable
  • Understanding of digital advertising in paid search, social, display, video and affiliates
117

Intern, Email Marketing Resume Examples & Samples

  • Assist in the management of all aspects of email marketing
  • Gather and comply creative assets and verify they are to spec
  • Maintain email marketing calendar to ensure accurate and timely delivery
  • Partner with other teams to execute all of our email campaigns
  • Compile, track, and analyze email campaign metrics
  • Manage promotional timelines while maintaining communication with stakeholders
  • Write or assist with the management of creative briefs to develop promotional assets
  • Assist with the quality assurance process and scheduling of e-mail campaigns
  • Pull and/or create ad-hoc reports from various data sources relating to email analytics
  • Recent graduate in the last two years with a Bachelor degree in Marketing, Business, Communications or related field
  • Ability to be flexible, multi-task, prioritize, and manage multiple activities simultaneously in a fast-paced, changing environment
  • Must possess a strong sense of urgency and be able to effectively manage deadlines
  • Strong team player with the ability to take initiative and work well independently
  • High attention to detail with the ability to think critically
  • Strong interpersonal skills, amicable and professional demeanor
  • Effective written, verbal and presentation skills
  • Proficient in using Microsoft Excel, PowerPoint, Outlook, Word
  • Able to provide official transcript and pass a pre-employment drug test
  • One (1) year of marketing/promotional or project management experience
  • Previous administration, research and/or project management experience
  • Experience organizing/coordinating multiple projects while providing exceptional customer service
  • Interacting daily with people at different levels within the organization, including developing and maintaining ongoing relationships
  • Passionate about Airline industry
  • Knowledge of Microsoft Access, SQL and HTML
  • Potential need to work flexible hours and be available to respond on short-notice
  • Promote JetBlue’s #1 value of safety as a Safety Ambassador, supporting JetBlue’s Safety Management System (SMS) components, Safety Policy and behavioral standards
118

Senior Email Marketing Specialist Resume Examples & Samples

  • 5+ years of strategic email strategy and implementation experience with a solid foundation of marketing mix fundamentals
  • Skilled at interpreting data and putting insights into layman’s terms and making a compelling business case for your recommendations
  • Experience with Salesforce Marketing Cloud Email Studio (Exact Target) and/or Pardot required
  • Experience with Salesforce implementation a plus
119

Email Marketing Executive Resume Examples & Samples

  • 2 years in an email marketing role experience using HTML and deploying emails through an Email Service Provider or Marketing Automation system
  • Knowledge of Dreamweaver, HTML, CSS, Photoshop
  • Excellent communicator both orally and in writing
  • Ability to negotiate and communicate successfully at all levels
  • Ability to prioritize and multitask
  • Language skills would be an advantage
120

Partner & Email Marketing Analyst Resume Examples & Samples

  • Experience with Tableau / other business intelligence tools
  • Microsoft Office/Suite proficient (Excel, Outlook PowerPoint, Word, etc.)
  • Experience in an Analytics, Communications, and/or Marketing role
  • Familiarity with the U.S. investment management landscape
  • Working knowledge of databases / SQL / SAS
121

Email Marketing Specialist Resume Examples & Samples

  • Set-up, test, deploy, and monitor approximately half of National Geographic’s email campaigns (approx. 1400 batch and 60 triggered email programs annually)
  • Perform uploads to email database and ensure correct sources and attributes are assigned
  • Refine email campaigns by editing HTML
  • Facilitate email campaign list selection and segmentation testing and strategy
  • Produce reporting to demonstrate efficacy of email efforts and provide advice on tactics to improve performance and revenue
  • Detailed testing and monitoring of NGP’s email campaign compatibility with web browsers and to ensure links, images, subject lines, and list segments function properly
  • At least two years of relevant work experience
  • Two years email and web marketing experience is preferred
  • Proficient in the use of email tools, ExactTarget, Responsys, SilverPop, Marketo, etc
  • Working knowledge of HTML and website or email content management systems
  • Basic Photoshop editing skills (resizing images) is preferred
122

Technical Email Marketing Specialist Resume Examples & Samples

  • Very strong knowledge of HTML / CSS
  • Basic SQL knowledge and experience with scripting language are a plus
  • 2 years Experience creating and launching email campaigns using a leading ESP such as ExactTarget, Responsys, CheetahMail, Campaign Monitor, or similar platform
  • Experience creating and sending large-scale automated email campaigns
  • Familiarity with CRM or some other form or database management
123

Email Marketing Analyst Resume Examples & Samples

  • Design and build email templates and landing pages that will display properly on all platforms
  • Coordinate with internal departments on online promotion (i.e. banner ads, social media posts)
  • Review and edit email copy to create fresh content throughout promotional period and optimize response rates
  • Implement email testing to strive for continuous improvement in performance
  • Coordinate audience availability and optimize targeting to prevent data fatigue
  • Monitor registration numbers throughout event promotion period and adjust lead generation activities as needed to ensure goals are met
  • Review, prepare, and deliver all event registration lead reports
  • Develop and deliver regular reporting on audience and email performance
  • Research best practices and stay up-to-date on email marketing and related topics
  • 2-3 years experience in an email-related role
  • Strong working knowledge of marketing automation
  • Experience in HTML, HTML 5, and CSS
  • Exposure/experience with photo editing software: i.e. Photoshop, Illustrator
  • Ability to learn new software platforms quickly
  • Experience in lead filtering, scoring, and nurturing
  • Attention to detail, strong organization skills, and project management experience
  • Ability to multi-task, handle multiple priorities concurrently, prioritize accordingly, and focus while keeping deadlines in mind
124

Email Marketing Specialist Resume Examples & Samples

  • Bachelor's degree in marketing communications or similar field
  • 1-3 years related work experience
  • Experience with digital channels including one or more of web, social, mobile and email
  • Experience with Tier 1 email marketing platforms (Exact Target, Silverpop, Responsys, CheetahMail, etc.) a plus
  • Basic HTML knowledge a plus
  • Working knowledge of marketing and brand/corporate identity principles
125

Email Marketing Coordnator Resume Examples & Samples

  • 2+ years of related work experience
  • Computer savvy
  • Excellent communication skills (written and verbal)
126

Email Marketing Associate Resume Examples & Samples

  • Preferred Education: Bachelor’s Degree
  • Experience: 1-3 years (or relevant experience)
  • Has strong working knowledge of HTML
  • Excellent interpersonal and written communication skills
  • Ability to coordinate multiple projects
  • Ability to learn on the fly
  • Proficient in Word, Excel, Access and on the Internet
  • Strong competency skills in the following areas: customer service, organizational skills; analytic and problem solving, innovation and creativity, providing business reason for change, decision-making, programs & project management, listening to others, and creating an inclusive culture
  • Must be able to uphold Choice’s Values & Performance Principles of collaboration, performance excellence, sense of urgency, openness to new ideas, inclusion & diversity, integrity, customer focus, and respect
127

Email Marketing Specialist Resume Examples & Samples

  • Execute email test plans and share results across all levels of the organization
  • Pull list segmentation and ensure timely list import
  • Optimize campaign performance through A/B testing and segmentation
  • Develop email and landing page templates in support of business needs
  • Develop HTML email and landing page templates from scratch
  • Update existing templates with new copy as per requirement from requestor
  • Measure effectiveness of campaigns / landing pages and optimize
  • Run reports and prepare analysis for key stakeholders using Marketing Automation, CRM tool and Excel
  • Review results with campaign teams and partner on refining strategies
  • Minimum of 3 years of marketing experience, especially in email marketing
  • Minimum of 2 years of working experience with Marketing Automation platform (Eloqua, Marketo, or other) and CRM (SFDC). Marketo certified is a plus
  • Ability to code HTML, CSS, and the capabilities of content marketing platform is a big plus
  • Strong interpersonal, communication, and prioritization skills
  • Effective leader with experience working with cross-functional teams and with various levels including senior management
  • Must be a self-starter who excels at multi-tasking and thrives in a fast-paced environment
128

Email Marketing Associate Resume Examples & Samples

  • Build email campaigns from start to finish, including HTML/CSS coding, copywriting, design sourcing, business approval and deployment in Pardot
  • Launch, maintain, test and iterate on single and automated email campaigns to prospective members and current members
  • Identify, build, QA and monitor static and/or dynamic member list segments for the above, using Salesforce and Pardot
  • Provide technical support for on-the-ground teams in their daily outreach efforts
  • Collaborate with multiple cross-functional teams across the company to gather necessary components for creating and deploying email campaigns on deadline
  • 2+ years experience in email marketing with demonstrated success in managing direct response and integrated email marketing programs
  • Proficient in HTML and CSS specific to email, experience with Adobe Creative Suite and Excel a plus
  • Experience using a major email marketing platform (Pardot, ExactTarget, Mailchimp, Sailthru, Responsys, etc.) to QA/deploy emails, manage email lists, and export data for reporting
  • Proven track record in email quality assurance across all major email service providers, catching mistakes and inconsistencies before deployment
  • 4-year degree from a top institution
129

Junior Email Marketing Associate Resume Examples & Samples

  • Support daily email campaigns from start to finish, including HTML/CSS coding, business approval, QA and deployment
  • Maintain and make updates as necessary to existing email templates across all markets and business lines
  • Manage process of localization and deployment for existing automated emails in new markets as necessary
  • Analyze email campaign results, report on key metrics and optimize future campaigns based on these learnings
  • 1+ years experience in marketing with demonstrated success in managing direct response and integrated email marketing programs
  • Experience using a major email marketing platform (Pardot, ExactTarget, Mailchimp, Sailthru, Responsys, etc.)
  • Experience in using HTML and CSS specific to email a plus
  • Experience with Adobe Creative Suite and Excel a plus
  • Analytical, creative, and organized with strong problem solving skills, attention to detail, communication skills, and time management abilities
  • Excellent writing skills with the ability to master the WeWork brand voice
130

Email Marketing Analyst Resume Examples & Samples

  • Develops email marketing plan & strategy to drive revenue through acquisition of new customers and retention of existing customers as well as promote the brand and self-servicing through education and engagement campaigns
  • Reports on email performance and makes recommendations for future improvements based on results, customer input and your own creative ideas
  • Aids with development & analysis of weekly/monthly/campaign reporting and actionable next steps that will grow and optimize the email campaigns
  • Analyzes email best practices and competitors’ advertising to assist in the development of a differentiated email strategy
  • Assists with, and develops presentations for, senior management related to email results and roadmap
  • Works with cross-functional teams to identify email lists and execute email campaigns via Salesforce Marketing Cloud (formerly ExactTarget)
  • Minimum of 3 years of business marketing experience (required)
  • Minimum of 1 year of email marketing experience, preferably in retail/commerce environment
  • Experience in campaign creation and management, ideally using Salesforce Marketing Cloud (formerly Exact Target & Pardot)
  • Familiarity with HTML, CSS, and SQL
  • Ability to program email campaigns, write and edit copy
  • Ability to self-manage, plan, execute, and juggle multiple projects
  • Self-motivated and willing to contribute to a strong team environment
  • Exceptional detail orientation and comfortable with a fast-paced, high pressure and ambiguous environment
  • Ability to think strategically and execute flawlessly
131

Email Marketing Associate Resume Examples & Samples

  • Ability to balance client experience and business needs to ensure correct prioritization of work
  • Outstanding interpersonal skills; ability to develop and maintain effective relationships with cross-functional teams
  • Strong sense of quality control and experience with user-interface testing
  • High energy and flexible, must excel in fast-paced, high-volume and deadline-driven environment
  • Ability to manage several projects simultaneously and prioritize appropriately
  • Well-organized, extremely detailed, project and results oriented
  • Self-motivated and desire to learn quickly
  • Familiar with reporting and analytics to drive actions
  • Understanding of campaigns segmentation and analytics
  • 3) Minimum experience
  • 2+ year minimum experience in retail or ecommerce with a focus in email and mobile marketing
  • Familiarity with email and mobile messaging deployment platforms (such as Epsilon, Exact Target, Strongview, Axciom Digital, AppBoy)
132

Digital Email Marketing Specialist Resume Examples & Samples

  • Performs day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and the deployment of one-time, recurring, triggered and dynamic content-driven campaigns
  • Upon email deployment, monitors engagement and deliverability in order to immediately escalate any issues to our email service provider for investigation
  • Assists in audience selection & email personalization execution
  • Work request (Jira) creation & workflow management
  • Writes effective creative briefs that include campaign objectives and strategic messaging plus manages the creative process
  • Cross-functional partnership to understand and implement the Ballard brand's seasonal marketing campaigns
  • Communicates analysis of email metrics on a weekly, monthly, and seasonal basis at the program and campaign level
  • Campaign change management and problem-solving
  • Works with the Email Marketing Manager to manage operational details such as email deployments, source code uploads, and link management
  • Launches and project manages new functionality
  • Coordinates and distributes the Digital marketing calendar and messaging across departments
  • Requests data for and maintains reports in support of business analysis for Digital programs
  • Planning and support of launching online events and promotions
  • Must be a flexible, strong team player with a desire to work in a fast paced dynamic environment
  • The ability to effectively resolve problems and/or roadblocks as they occur and knowing when to escalate
  • Must possess excellent oral and written communication skills and the ability to interface effectively with other departments
  • 2 – 3 years proven experience in a digital retail environment
  • Sharp attention to detail
  • Proficient in Excel, Word, Outlook
  • Experience working with an ESP (Exact Target Preferred)
133

Email Marketing Specialist Resume Examples & Samples

  • Manage projects within the email and web announcements channels by understanding the objectives, setting milestones, reviewing deliverables, creating customized distribution lists and producing the communications
  • Receive requests from multiple team members and consult with them to create and distribute engaging emails and web announcements using established best practices
  • Track and analyze data from email open rates, opt-in/out preferences and A/B, multivariate or other user testing methods and provide solutions for optimal email marketing results
  • Provide on-going statistical reports, summarizing trends and synthesizing the data in order to offer content, design and technical enhancement solutions and suggestions
  • Liaise with IT on platform-related issues and stay current with channel trends
  • Ensure process efficiency and regular communication with members of the project team, and direct supervisor on project status, required deliverables, review process and schedule
  • 5+ years of email marketing experience in a global organization is preferred
  • Experience in developing creative email and templates, implementing headline and message testing methodologies and knowledge of email marketing best practices
  • Ability to strategically consult with the Corporate Communications team to assess the performance of email marketing campaign and identify solutions based on experience, best practices and technology
  • Demonstrates initiative by identifying issues and sound judgment in recommending solutions and resolving matters
134

Analyst, Email Marketing Resume Examples & Samples

  • Receive all inbound email marketing team requests, traffic manage and assign requests to the email marketing managers and publish email send calendar
  • Review all email content submissions to verify content and images render correctly in the email templates. Report any render issues back to the email marketing managers. Work with client submitters to resolve any graphic or content issues
  • Track and update email send metrics for sharing with Campaigns marketing managers
  • Individual must be highly detail oriented and demonstrate the ability to supervise multiple projects simultaneously and help to ensure deadlines are met
  • Advanced PC skills including Word, PowerPoint. Excel
  • Strong attention to detail along with solid verbal and written communication skills
  • Experience working with top-tier Email Service Provider (ESP) platforms (i.e. Salesforce Marketing Cloud/ExactTarget, Eloqua, CheetahMail, Responsys, etc.) a plus
  • Knowledge of HTML / CSS or familiarity with Photoshop for image cropping a plus
  • Tech-savvy and ability to learn new concepts and software applications quickly
135

Email Marketing Specialist Resume Examples & Samples

  • Bachelor's degree from four-year college or university in Marketing, Communications or comparable degree focus
  • 3-4 years' experience working in a digital and enterprise marketing environment or team (Healthcare experience highly desirable)
  • Demonstrated ability to work on marketing driven campaigns and programs
  • Experience with marketing automation tools such as Marketo
  • Proficient in Excel and advanced functions and formulas
  • Experience with SQL and HTML a plus
  • Excellent communicator. You have excellent verbal and written communications
  • Collaborative work-style. You will be working with a wide range of stakeholders, requiring a flexible style that both complements the efforts and supports the needs of others
  • Hands on analytical approach: You are adept at using your analytical skills to compile data and analyze for trends and patterns. You have experience in developing, launching and analyzing surveys
  • Inquisitive and willing to take initiative. You like learning new things and like to collect and share information. You also don't wait for things to happen - you initiate action and make things happen
  • Strong time management skills. You have proven project management and organizational skills and are able to effectively manage multiple projects and tasks at a time. You know that important campaigns have deadlines that need to be met, and you are able to prioritize your work to make it happen
  • Efficient juggler of tasks: You have excellent multi-tasking skills to manage and prioritize multiple projects and tasks
136

Senior Email Marketing Specialist Resume Examples & Samples

  • Deployment of several monthly global newsletter distributions and management of global automated email series
  • Driving A/B testing for email content and subject lines, and reporting out findings in order to inform future email sends
  • Producing monthly email performance reports
  • Management and optimization of email segmentation and overall list hygiene
  • Influencing process improvements
  • Identifying and pitching new email campaign opportunities that will support our business objectives
  • 5+ years of email strategy and implementation experience
  • Must have extremely strong skills in Salesforce Marketing Cloud (ExactTarget) and Excel
  • Salesforce Certified Marketing Cloud Consultant or Salesforce Certified Marketing Cloud Email Specialist certifications a plus
  • Exceptional skills at explaining data and test findings in layman’s terms
137

Email Marketing Analyst Resume Examples & Samples

  • Responsible for the development, implementation, analysis and reporting of campaigns, the management of email address databases and database growth initiatives, and the exploration of new email and marketing technologies
  • Process opt-outs as part of compliance with the CAN-SPAM act
  • Develop and implement strategies to grow the email files across all brands
  • Coordinate email production processes with all relevant parties, working specifically with account managers, marketing planners, graphic designers, copywriters, internet merchandisers and list processing analyst to ensure all email elements are accurate, timely and relevant
  • Produce and deploy email campaigns for all assigned brands
  • Leverage relationship with the 3rd party email vendor, including regular communication and feedback with account representatives on maintenance and hygiene of hosted opt-in databases, on-going use of email application software, and ad hoc projects as assigned
  • Associate's or Bachelor's degree (BA) in Marketing from a two or four-year college or university
  • Two to four years related experience and/or training
  • Requires familiarity with Microsoft Office suite of software (Word, Access, Excel, PowerPoint), basic understanding of HTML language, and familiarity with Internet browsers and email clients. Practical, hands-on HTML coding experience is preferred
  • Must have knowledge of, and experience implementing, industry standards and best practices for email marketing
138

Email Marketing Developer Resume Examples & Samples

  • Produces conceptual design for new email programs, custom campaign requests and special projects
  • Produces job components to required specifications
  • Prepares files and assets for Production
  • Collaborates with internal and external clients and vendors
  • Monitors and manages project activities
  • Produces conceptual design for new email programs, or custom campaign requests and special projects
  • Strong experience in HTML/CSS and responsive email design
  • Expert /Excellent skills working with the Adobe Creative Suite, particularly Dreamweaver, InDesign, Photoshop, Acrobat Pro and Illustrator
  • Excellent understanding of email marketing best practices, including deliverability, user limitations and SPAM filters
  • Familiar with email and design principles & best practices
  • Excellent knowledge and application experience with different image formats: vector. jpg, .png, .gif and .tif
  • Excellent skills in organization of file types and asset management
  • General knowledge of JavaScript programming
  • Above average Macintosh operator experience
  • Average Microsoft Office and Windows XP/7 experience
  • Broad experience with network file organization and group workflow processes
  • Demonstrated ability to incorporate current graphic trends into projects
  • Understanding of corporate creative branding standards and co-op guidelines
  • Ability to provide high-level attention to detail and Quality Control processes
  • Able to work effectively in a fast-paced, high-volume organization
  • Demonstrated ability to multi-task, prioritize, coordinate projects, and meet simultaneous deadlines
  • Demonstrated ability to identify and elevate potential issues / problems
  • Degree or equivalent experience: AA or AAS in Graphic Design, Graphic Arts or Web Development; Bachelor’s degree preferred
  • A minimum of five (5) years of experience in an email or web design environment, with a strong focus on email and HTML programming, in lieu of degree
  • Specialized training in the following required
139

Senior Dir, Email Marketing Resume Examples & Samples

  • Consistently monitor, evaluate and report on Medscape email IPs’ health and status
  • Bringing innovation in email management to Medscape products, including new technology solutions, email metrics
  • Provide strategic recommendations and drive results in the efficiency of email operations and user engagement
  • Be the voice of email technology within Medscape WebMD Professional, providing email expertise, thought leadership and best practices to all functions within Medscape
  • Manage Medscape-partner email databases, contracts and implementation/usage within Medscape products
  • Evaluate new email partnerships including technology, sources and solutions to help drive the email business within Medscape
  • Assess, manage, and provide strategic recommendations in order to cultivate the WebMD Professional brand
  • Work in partnership with Marketing Operations, Account Management, Email Producers on developing a content strategy plan for creation and implementation
  • Conduct in-depth analytical research into response/engagement across multiple healthcare professional cohorts
  • Configure and perform A/B testing and multi-list static splits for extended testing
  • Work with Marketing Operations to quantifiably reduce the email volume and throughput required for campaigns to hit necessary user engagement goals
  • Build propensity-based attributes within the user membership to help increase user engagement
  • Perform opt-out analysis and recommend and deploy strategies to reduce opt out rates
  • Work closely with sales and product in developing new media opportunities and email products
  • Development and ownership of high-level email program analytics, metrics, and reporting for stakeholders across the organization. Presentation of insights and findings
  • Regularly refactor and audit email processes and products to maximize effectiveness and efficiency of the email program. Test and measure approach
  • Primary point-of-contact with external ESP, leading any necessary support calls and RFP’s
  • Standardize and maintain branding across all email campaigns
  • Oversee high-level launch calendars to maximize user experience and engagement
  • Identify opportunities to test and learn, from simple AB to multivariate
  • Provide across the board training and evangelize best practices in order to ensure all groups are following industry-wide best practices
  • 7-10+ years’ experience in email marketing. Publishing experience preferred
  • 3+ years’ experience leading an email team required
  • Strong Email HTML/CSS coding knowledge
  • Deep knowledge of email best practices, CAN-SPAM
  • Strong technical understanding of marketing and email technologies and tools
  • Strong communication and presentation skills, written and verbal. Ability to translate technical requirements into logical strategy
  • Advanced MS Excel (Lookups, Pivot Tables, Macros, Charts/Graphs, Complex Formulas)
  • Adobe Campaign; SiteCatalyst; Photoshop
  • Return Path (e.g. Inbox tools)
  • Dreamweaver
  • UnsubCentral
  • LITMUS
  • Salesforce Marketing Cloud (ExactTarget)
  • Appboy
  • Microsoft PowerPoint
  • PHP/PERL
  • XML
  • Experience with enterprise level ESP, Salesforce Marketing Cloud
140

Email Marketing Executive Resume Examples & Samples

  • Delivering the Electronic Customer Relationship Management (ECRM) communications programme to retain customer across all stages of the lifecycle including new channel (SMS and Push.)
  • Reporting on email performance and KPI’s including commercial, engagement and industry benchmarks
  • Creating and managing content for email campaigns including personalised content
  • Briefing designs to create engaging and inspiring emails and content including weekly sends, automated and triggered emails
  • Liaising with on and off-line marketing colleagues, presenting recommendations and monthly activity reports
  • Developing the channel to improve revenue, ensuring that communications fit with offline and website content delivering the best experience to our customers possible
141

Email Marketing Account Manager Resume Examples & Samples

  • 12+ years of professional experience. 3-6 years of email coding experience. Experience with HTML, CSS, and JavaScript. Understanding of email design, copywriting, and the creative process. Previous experience interacting with senior level clients/customers. Excellent presentation skills preferred. Knowledge of server and hosting technologies
  • Prior Employment Verification
  • Education Verification
  • Social Security Trace
  • Criminal Background Check
  • Motor Vehicles Records (where required for position)
142

Junior Email Marketing Specialist Resume Examples & Samples

  • Build HTML emails that are eye-catching, creative, and produce high conversion rates for the organization
  • Effectively use existing HTML email layout templates for maximum efficiency and timeliness
  • Develop new email layout templates as per industry trends and standards
  • Conduct QA for all email campaigns to ensure that the creative, copy and links are correct
  • Track progress, analytics and overall performance of campaigns and update stakeholders
  • Support across the organization with email campaigns
143

Email Marketing Campaign Specialist Resume Examples & Samples

  • Support email marketing initiatives and A/B tests through ideation, implementation, analysis, and recommendation
  • Assist with day-to-day campaign and channel email reporting
  • Grow the targeted and replenishment email programs by leading production, planning, & strategy
  • Support ad hoc reporting requests
  • 2-3 years marketing analysis or technical experience, preferably in direct or retail marketing
  • Strong attention to detail and follow up
  • Strong P&L orientation with the ability to measure financial impact of marketing decisions
  • Understanding of systems, procedures, tools and methodologies used for contact budgeting, planning and analysis
  • Skilled in the use of PC and mainframe software applications, specifically MS Excel and Business Objects
  • Bachelor’s degree in related field
144

Email Marketing Specialist Resume Examples & Samples

  • Provide support to each member of the marketing team as needed
  • Edit, proofread, and approve studio newsletters and email blasts
  • Design graphics for email communications
  • Maintain email lists for internal and external communications
  • Assist in execution of corporate marketing strategy
  • Accomplish organization goals by accepting ownership for completion of new and different requests
  • 1-3 Years of Marketing experience in fast-paced, multi-tasking environments
  • Experience in the Health and Fitness, and/or franchise industries is a plus
  • Proficiency in Adobe Illustrator and Photoshop
  • Creative and innovative thinker
  • Outstanding communication skills, both written and verbal
  • Professional business presence and acumen
  • Self-starter, high level of initiative, proven proactive thinker
  • Commitment to customer service (internal and external)
  • Highly detail oriented with superb organizational skills
  • Strong ability to multi-task with results-oriented mindset
  • Calm individual who can operate under pressure, deadlines, and the demands of a busy office environment
  • High level of proficiency in Microsoft Office Suite applications including Word, Excel, Outlook
  • 1-3 years: Marketing Experience
145

Email Marketing Specialist Resume Examples & Samples

  • Lead the execution of internal and external email programs and campaigns using industry best practice techniques
  • Manage expectations of internal stakeholders and ensure timely execution of email marketing initiatives encompassing Manulife-to-advisor mailings, Manulife-to-Sponsor mailings, Sponsor-to-Consumer mailings and Manulife-to-advisor-to-consumer mailings
  • Act as the business liaison with the Email Service Provider, understanding their technology offering and enabling business partners to fully leverage the platform
  • Increase email engagement using A/B and MVT methodologies. Tests will range from basic subject line tests to more complex, algorithmic experiments
  • Keep abreast of the latest developments in email, mobile and digital advertising trends, identifying opportunities for continual improvement in digital marketing efforts. Understanding optimization methodologies and the situational application of such tactics to bolster campaign results is a key measure of success for this role
  • Build relationships with key internal stakeholders to foster a collaborative approach to the execution of initiatives
  • Establish, implement and monitor digital communication methodologies to promote consistency across Canadian Division
  • Working closely with Branding, Communications and Technology teams, monitor compatibility of email communications across platforms and devices, optimizing email structure to match target audience requirements
  • Assist with training and support for email marketing efforts with internal stakeholders from across Canadian division
  • Partner with business stakeholders and the Agency of Record to monitor the performance of external email marketing campaigns and create aggregate scorecards to measure the effectiveness thereof
  • Provide insights to internal team members when major transitions occur in email service provider platforms, including potential impact assessment for Manulife executions
  • Use third party tools to measure inbox effectiveness, monitoring deliverability beyond server level (hard and soft bounces) to ensure messages are reaching the inbox
  • Engage in non-technical dialogue with third party ESPs and smaller ISPs to ensure white listing of Manulife email
  • 3 -5 years’ experience as a digital marketing specialist / coordinator
  • Post-secondary education in Marketing, communication arts, computer science or at least five years of related work experience in online marketing
  • Strong, hands-on experience managing, deploying and measuring email marketing communications
  • Well versed in fundamental interactive design disciplines & principals and an understanding of user behavioural psychology / customer segmentation
  • Experience presenting and quantitatively substantiating tactical decisions
  • Experience with industry leading Enterprise Email Service Provider (ESP) platforms (e.g. ExactTarget, Epsilon, SilverPop, etc.)
  • Strong communication skills across disciplines and the ability to effectively articulate digital marketing principles based on industry best practice guidelines, personal experience and research findings
  • Ability to define and execute best practices for digital marketing throughout the customer journey
  • Working knowledge of HTML/CSS standards and of browser and email environments, including known compatibility issues across platforms / email clients
  • Strong organizational skills and the ability to multi-task while managing expectations of numerous stakeholders
  • Strong knowledge of Microsoft Excel would be an asset
  • Ideal candidate would have experience marketing in both B2B and B2C environments and understand the tactical differences between marketing to each type of audience
146

VP, Email Marketing Resume Examples & Samples

  • Formulate processes and procedures that bring consistency and efficiency
  • 5-7 years of experience with email marketing, campaign development, and lead
  • Deep experience with ESP technology like ExactTarget, Marketo, or similar
147

Email Marketing Specialist Resume Examples & Samples

  • Email/CRM - execute Email/CRM/Marketing Automation strategy, technology, optimization and analytics
  • Retention/LTV - build out segmentation to power customer journeys and touchpoints, and lifecycle marketing efforts to improve customer lifetime value
  • Collaborate with an in-house designer and a data analyst, ensuring best email and design practices along with data hygiene are adhered to
  • Take operational responsibility for delivery of campaigns, ongoing A/B testing, tracking and analytics, funnel analysis, segmentation strategies and technology implementations
  • Experience Creating Dashboards for Metrics Reporting
  • Skilled with creating Powerpoint or Keynote presentations to articulate campaign strategy and performance
  • SQL Experience a Plus
148

Email Marketing Developer Resume Examples & Samples

  • Collaborate with business sponsors to understand project scope and define sponsor requirements
  • Ensure that email functionality works within a variety of browsers and devices
  • Facilitate and participate in continuous process improvement initiatives
  • Bachelor’s in business or technical discipline and 3-5 years related business analyst experience, or equivalent combination of education and work experience
  • Strong HTML & CSS skills
  • Strong understanding of responsive email design and programming concepts
  • Experience with Exact Target is preferred
149

Email Marketing Specialist Resume Examples & Samples

  • ) Expert-level Silverpop experience (managing, analyzing, and utilizing all aspects of Silverpop)
  • ) Experience analyzing and understanding how Silverpop integrates with other tools in a database
  • ) Understand how Silverpop translates to work with a CRM
150

Email Marketing Associate Resume Examples & Samples

  • Ensure emails are executed utilizing best business practices to optimize results
  • Responsible for flawless execution on all emails—QA content, linking, segmentation, etc
  • Own the end-to-end production of all emails — this includes email development, campaign setup, reporting, and daily monitoring
  • Work closely with cross-functional teams (Design, Tech, Event Ops, and Brand Sales) to ensure timely deliveries of all creative assets are scheduled prior to deployment
  • Preview all emails in Return Path to ensure accurate rendering across all ISPs
  • Support in optimizing all campaigns by testing subject lines, creative, copy, send time, etc. with an avid mobile first approach
  • Support development of testing plans, report results, and provide recommendations
  • Manage email coding efforts for all emails. This includes defining technical and creative requirements, documentation, reviewing code and implementing templates
  • Track campaign effectiveness, optimize results and own weekly recapping, making recommendations based on findings
  • 1-3 years of experience working in email marketing space
  • Familiarity working with a major Email Service Provider such as Salesforce Marketing Cloud (fka ExactTarget)
  • Knowledgeable in CAN-SPAM and Deliverability best practices
  • Impeccable attention to detail and strong work ethics
  • Ability to work in a fast-paced environment while meeting strict deadlines
  • Both a self-starter and team player with great energy and drive
151

Email Marketing Specialist Resume Examples & Samples

  • Understand daily operations, systems, and data related to Overstock.com’s automated marketing program. Identify and build new processes to increase operational efficiencies
  • Work with User Experience, Design, Email Dev, Email Analytics, Data Science, EDW, Big Data and other teams to build and optimize automated marketing campaigns with a primary focus in Automated Email, Push, App & Cross-Channel
  • Create customer segmentation scripts and use data modeling tools to optimize segmentation, personalization, and engagement of automated marketing campaigns
  • Create custom SQL queries to pull data for personalized, ad-hoc, and automated campaigns
  • Coordinate with Database Application Administrators and Marketing Analytics to build customer segmentation and personalization in respective applications
  • Spearhead fast-paced, multi-team projects while adhering to strict deadlines
  • Act as the product manager over multiple pieces of the marketing automation program as it adheres to the Email Automation and Push marketing channels. Product manager duties include managing deadlines and priorities, writing requirements, scoping new projects/features, cross-department collaboration, project management + more
152

Email Marketing Specialist Resume Examples & Samples

  • A degree in marketing, communications, business, technology, or related field, or equivalent work experience is required
  • 2+ years experience in demand generation and outbound marketing campaign execution, experience in retail or consumer marketing experience a plus
  • Experience executing and optimizing strategic acquisition and nurture programs
  • Experience in strategizing and setting up triggered email programs is a plus
  • Experience establishing effective measurement and reporting programs that deliver insights to business partners enabling them to make informed decisions that increase program effectiveness
  • Exceptional written and oral communications skills. Strong interpersonal skills well-developed organizational skills
  • Proven ability to manage complex projects with multiple stakeholders and vendors to deliver results in a fast-paced, deadline oriented environment
  • Basic HTML experience and competency is a plus
153

Email Marketing Specialist Resume Examples & Samples

  • Provide guidance and tactical implementation for both new and existing email marketing programs
  • Work in concert with email team to develop and manage customer personas/segments within our email service provider toolset to ensure we deliver the correct message to the correct person at the correct time
  • Configure and edit HTML email templates
  • Simultaneously manage multiple delivery projects through a multi-week testing and deployment cycle
  • Manage daily email operations; ensuring email content and links are 100% accurate and error free
  • Work in concert with Manager to develop email benchmarks to measure success and report on said benchmarks, daily, weekly and monthly
  • Maintain database cleanliness
  • Learns the furniture retail industry as a whole to establish a strong understanding of Ashley’s products and their positioning in the marketplace, as well as the processes and procedures in how the business is operated
  • Picks up projects on the fly; performs other duties as assigned from time to time
154

Email Marketing Specialist Resume Examples & Samples

  • Project managing all email deliverables and executing day-to-day operational tasks to support daily email schedule
  • Development/management of email calendar and send time strategy
  • Ideation around email marketing campaigns leveraging merchandising and marketing input
  • Utilizing our Email Service Provider's marketing platform to build, test and deploy email campaigns
  • Setting up A/B subject line, creative and copy tests on a regular basis
  • Optimizing email for desktop and mobile platforms; mobile optimization experience a plus
  • Build out and optimization of new triggered lifecycle campaigns
  • Updating automated lifecycle campaigns seasonally
  • Maintaining reports weekly, monthly quarterly annually; compiling email KPI's and lessons learned per email
155

Director Product Development, Email Marketing Resume Examples & Samples

  • Lead team of 3 Product Managers and 2 Product Analysts
  • Direct responsibility for 4 core platforms that make up the email/SMS channel (each has a designated scrum team – 4 scrum teams total)
  • Lead ongoing management and optimization of the product backlogs for all platforms, including partnership management, operational efficiency & production support, internal product adoption, collaborating across a wide net of stakeholders in Technology, Marketing, Servicing and Product
  • Partner on a channel arbitration strategy by collaborating with IMS/Digital Analytics team to define the best email offer selection by using results of prior campaigns, channel rules and optimal contact frequency
  • Development and delivery of a vision, strategy and roadmap to increase engagement, conversions and revenue
  • Responsibility for managing 5+ vendors including contract negotiations and day to day support/agreements
  • Partner with Compliance, GCO and Privacy to ensure legal, compliance and operational excellence across your suite of products
  • Understanding of Digital Channels and their interplay with each other – prior history working in the email / digital communications space a plus
  • Prior background in digital product management including leading large scale technology roll-outs and change management
  • Strong understanding of schematic architecture, including integrations and APIs
  • Ability to distill complex business and technical requirements to clear, layman, product specs
  • Knowledge of Email Service Providers and Mobile aggregators a plus
  • Ability to build strong relationships with internal / external business partners across various locations globally
  • Ability to prioritize work across the team to maximize efforts that will drive greatest outcomes for the business; defends MVP principles and drive hypotheses, learnings and pivots
  • Seeks new ways to improve marketing effectiveness, understands the latest digital trends and has a passion for innovation
156

Digital Email Marketing Specialist Resume Examples & Samples

  • Bachelor's degree in Business, Mathematics, or related field
  • 2 years of solid experience in Direct Marketing, email execution, managing email campaigns, content, & designs
  • Experience working in email service provider platforms, email execution, managing email campaigns, content, & designs (Responsys or Eloqua a must)
  • Experienced with Responsive design and automation emails
  • Strong analytic ability: deep understanding of quantitative and qualitative analytic techniques to identify opportunities, assess results and continuously improve
  • Should have good HTML and testing/validation skills (desired but not necessity)
157

Senior Manager, Global Email Marketing Resume Examples & Samples

  • Send best in class emails improving quality, deliverability, and click-ability over time; live and breathe the end user recipient experience of Palo Alto Networks emails
  • Own and operationalize the global strategy for acquisition, nurture and ongoing engagement of 5M+ email addresses
  • Be the operational subject matter expert of our email sending platform (Adobe Campaign)
  • Manage and develop 2 Email Marketing Managers; train and onboard new users
  • Work cross-functionally with developers, data science, and marketing teams to define and deploy valuable features; document, socialize, and scale new email marketing functionality
  • Streamline the email sending process and solve end-user pain points - troubleshoot operational issues, recommend and communicate resolutions
  • Systematically report on campaign performance, learnings and trends, translate data into actionable insight and new ideas; champion AB testing
158

Director, Email Marketing Resume Examples & Samples

  • Drive strategy and execution of all corporate consumer-facing email programs to maximize engagement and revenue growth
  • Oversee the email marketing team and ensure their programs are in alignment with the broader email program goals and objectives. Recommend special projects, segmentation strategies, lifecycle campaigns, and optimization and testing efforts to drive performance of marketing KPIs
  • Work with Consumer Marketing, Content, and Campaign leads to develop promotions and initiatives to drive acquisition efforts and ensure lifecycle strategies are in place to activate, nurture, and retain subscribers across all corporate consumer programs
  • Work with Email Operations team to maximize the integrity and effectiveness of the consumer database and in the development of automated, remarketing, and lifecycle programs
  • Work with email marketing and analytics teams to translate metrics into actionable insights for the continued improvement of our programs. Monitor and measure email program portfolio and acquisition efforts with an eye on maximizing ROI and CLV
  • Produce and present quarterly reports to executives and key stakeholders across the divisions
  • Monitor industry trends, and introduce new tools and ideas to increase performance and engagement
  • Provide best practices, insights, and guidelines on email and database marketing across the organization
  • Supervise two managers
  • Minimum 10 years in email and digital marketing. Retail experience a plus
  • Prior management experience required
  • Comprehensive knowledge of digital marketing best practices, relevant email law (CAN-SPAM, COPPA), and consumer database management
  • Expertise in data-driven marketing, customer segmentation, and marketing automation
  • Proven record on leveraging data to create campaigns that maximize conversions
  • Expertise in executing automated, triggered, and custom campaigns with a focus on leveraging email to drive sales
  • Knowledge of email best practices including testing, content strategy, segmentation, list management, and deliverability
  • Able to work with cross-functional teams to strengthen marketing programs and build up the consumer database
  • Excellent written and verbal communicator with a strong attention to detail
  • Advanced Excel skills required. SQL experience a plus
  • Strong interest in books and meeting the needs of readers
159

Email Marketing Specialist Resume Examples & Samples

  • Drive end-to-end execution of email campaigns including segmentation, frameworks, templates, launch of campaign and analysis of results
  • Work closely with demand generation and database management team to identify opportunities to increase lead performance and database performance through email
  • Create and manage an email blast calendar to ensure timely execution and tracking of campaigns
  • Communicate insights, learnings and results to management and the other marketing channels
  • Partner with other aspects of our marketing team to create integrated, on brand campaigns including Content Marketing
  • Marketing Automation System. Execute Dealertrack DMS content and marketing automation system, Eloqua, email marketing campaigns, and integration with analytics software
  • Develop and create email test strategies to refine email communication performance, including content, images, colors, messages, subject lines, etc
  • Bachelor’s Degree, Marketing, Communications or related field
  • 2-3 year’s experience in an analytical email marketing role preferably at an ecommerce company
  • Analytic marketing orientation that regularly tests, refines, and optimizes email marketing campaigns, applying data analysis, marketing expertise, and experience to deliver exceptional results
  • Extremely detailed/deadline-oriented with excellent project management skills
  • Strong analytical skills, including experience with testing design, customer segmentation, tracking, and interpreting results
  • Excellent presentation and reporting skills to organize and present campaign results
  • Experience with WordPress, Salesforce, PowerPoint, Word and Excel required
  • Adobe Suite of Products a plus
  • Email marketing experience with Eloqua, Hubspot, Marketo preferred
160

Email Marketing Associate Resume Examples & Samples

  • Support emails and mobile messaging initiatives for certain programs
  • Manage program QA campaigns to ensure accurate and error-free execution of link strategy and targeting rules
  • Responsible for delivering on the best client experience and wearing your client centric hat
  • Partner with internal production and design team to ensure accurate delivery of email and mobile messaging creative. Escalate to Manager as needed
  • Executing on campaign level marketing strategies and objectives
  • Collaborate with other teams: Product Marketing, Mobile Marketing, Promotional Marketing, Loyalty Marketing, CRM Team, Production, Creative, and Web Development
  • Support Retention Marketing team in special projects and initiatives
  • 2+ year minimum experience in retail or ecommerce with a focus in email and ideally mobile marketing
  • Experience executing email campaigns testing/QA, setup in tool
  • Some experience with numbers and analyses for campaign segmentation and optimization
  • A big plus is familiarity with email and mobile messaging deployment platforms (such as Epsilon, Exact Target, Strongview, Axciom Digital, AppBoy) for push notifications
161

Email Marketing Specialist Resume Examples & Samples

  • We’d like 2-3 years of email marketing experience
  • Familiarity with email marketing automation platforms (Eloqua preferred)
  • Intermediate to advanced knowledge of HTML and CSS
  • Ninja-like Excel skills
  • SQL would be nice but not a deal breaker
162

Analyst Email Marketing Resume Examples & Samples

  • A minimum of a Bachelor’s Degree and 2-4 years email marketing experience (either the agency or client side) - required
  • Strong experience building and deploying emails including but not limited to HTML design/coding, audience segmentation, campaign set up - required
  • Experience with an ESP/MSP platform is required
  • Hands on experience in developing and implementing new trigger campaigns
  • Understanding of databases and related technology query tools such as Access or SQL is preferred
  • Strong analytical mindset with a drive toward actionable insights, not just data
  • Excellent organizational skills and ability to handle multiple projects simultaneously
  • Strong organizational, problem solving and project management skills
  • Ability to work effectively, meet tight deadlines, and shift priorities appropriately in a fast-paced, dynamic work environment
  • Proficiency with Microsoft Office tools (Word, Excel, PowerPoint, Outlook)
  • Self-motivated with a strong work ethic; able to work independently or in a team environment
  • Ability to appropriately interact with diverse teams (internal and external), across multiple management levels
  • Must pass a background reference check
163

Email Marketing Intern Resume Examples & Samples

  • Support the Email Marketing team by updating the House of Blues Foundation Room Presale event roster
  • Create monthly reporting to track Foundation Room Presale revenue and ticket orders
  • Create Excel spreadsheet reports to track specific asset performance for venues/events/campaigns
  • Assist Email Marketing team in day to day activities
  • The ability to conduct yourself in a professional matter always
164

Email Marketing Intern Resume Examples & Samples

  • Interest in email marketing
  • Experience coding HTML; hand-coding a plus, Dreamweaver okay
  • Familiarity with Photoshop
  • QA ability and attention to detail
  • Personal finance/Investment knowledge/interest is a plus
165

Email Marketing Specialist Resume Examples & Samples

  • Interface with sales and marketing personnel to execute email marketing campaign, reporting and analysis requirements
  • Responsible for day to day support of e-mail vendor systems; including communication on enhancements, changes, support issues, outages and special projects with vendor account teams
  • Research new methods applicable to email marketing to improve the productivity of email campaigns for the department
  • Work on cross-departmental teams that support the department’s goal
  • Bachelor’s degree and 2+ years of experience in a direct/database marketing, online media planning/buying, web analytics and/or similar role
  • One year hands-on background in email marketing preferred with knowledge of service providers such as Cheetah Mail. Knowledge of basic HTML preferred
  • Must be able to work both independently and in a team environment, and be able to interact effectively with other team members, management and customers. Must have a strong customer focus that conveys responsiveness and competence to internal and external customers
  • Must be an analytical thinker with a detail orientation, and be able to multi-task in a fast-paced environment with minimal supervision
166

Email Marketing Developer Resume Examples & Samples

  • Work closely with the existing email team to plan, manage and communicate the EMEA email marketing calendar
  • Ensure timely delivery of weekly and ad-hoc dedicated emails in a fast paced environment
  • Liaise with Campaigns, Design, Marketing Operations and Sales teams on email briefs to ensure campaigns are in line with brand guidelines
  • Design and implement impactful and relevant email campaigns that adapt easily to a diverse range of email clients
  • Implement email deliverability & coding best practices to boost the overall results of our email campaigns
  • Manage outbound email volume as part of country-by-country communication strategies, and work closely with Marketing Operations teams on segmentation strategy
  • Use lead scoring to create triggered programs based on customer preferences and actions
  • Report email marketing KPIs up to campaign managers & marketing management while working with the Marketing Operations team to improve data and deliverability
  • Use data to test and optimise email content and targeting. Strong focus on multivariate testing for continuous improvement
  • Graduated in either 2016 or 2017
  • Previous experience in Email Marketing
  • Solid knowledge of HTML and CSS for email
  • Experience of Marketing Automation tools and Dreamweaver
  • Expertise with A/B and multivariate testing methods for email marketing
  • Strong analytical background with ability to use data to drive decision making
  • Ability to work well in a geographically dispersed team with a variety of internal stakeholders
  • Ability to work against tight deadlines in a fast-paced environment whilst keeping a keen eye on detail and accuracy
  • Work on multiple initiatives and projects simultaneously with experience of working with copy in multiple languages
  • Enthusiastic, outgoing team player
  • Experience of working in large global B2B corporate
  • Knowledge of additional European languages a distinct advantage (French, German, Dutch)
  • Experience in the use of Adobe's Creative Suite (Photoshop/Illustrator)
  • Data manipulation skills. SQL, R/Python. Advanced Excel: formulas/vlookups/pivots
  • Experience of Salesforce, including Sales Cloud, Marketing Cloud (journey builder, web studio, email studio, AmpScript) and Wave Analytics
  • Experience with other digital marketing disciplines (e.g. SEO/SEM, Web design, online advertising)
167

Email Marketing Specialist Resume Examples & Samples

  • 1 to 2 years of marketing experience
  • HTML understanding a plus
  • Email Marketing experience a plus
  • Must work well on teams
  • Interest in Enterprise Marketing and Strategy behind it
  • Maintain and update Production Documents
168

Email Marketing Analyst Resume Examples & Samples

  • Develop and execute detailed test strategies and test plans
  • Maintain accurate and comprehensive business requirements
  • Strong understanding email marketing
  • Advanced analytical and problem solving skills, with great attention to detail
  • Excellent oral and written communication skills,
  • Ability to identify, manage and make sound recommendations to peers and management
169

Email Marketing Specialist Resume Examples & Samples

  • Write test specifications that test the business rules against the email
  • Maintain accurate and comprehensive test requirements
  • Coordinate meetings and facilitate discussions with strategic partners in order to contribute to strong working relationships
  • Bachelor’s in business or technical discipline
  • 1-3 years experience
  • Enthusiastic and self-motivated with a desire to learn new tools and technologies
  • Ability to perform effectively in the face of unfamiliar tasks and complex job responsibilities in a fast paced working environment
  • Ability to effectively balance various tasks simultaneously and adapt to shifting or competing priorities
170

Email Marketing Analyst Resume Examples & Samples

  • Bachelor's Degree, Associate Degree or relevant experience preferred
  • 2-5 years of email campaign deployment experience preferred
  • Expertise in Salesforce Marketing Cloud and/or Eloqua marketing automation platform
  • Understanding of email marketing concepts, metrics and best practices
  • Working knowledge of HTML and campaign tracking (Google Analytics)
  • Desired: B2B marketing experience
  • Desired: auto industry experience
171

Email Marketing Intern Resume Examples & Samples

  • Working knowledge and interest in learning HTML
  • Knowledge and understanding of reporting tools and metrics
  • Working knowledge of email marketing trends
172

Senior Email Marketing Executive Resume Examples & Samples

  • Management of the production and distribution of the following email marketing activity, often including their copywriting, proofing and editing
  • An understanding of email marketing and HTML
  • Experience using eCRM software such as Dot Mailer, mailChimp, Silverpop (preferred), Salesforce, pure360, hubspot or similar an advantage
  • Experience working within a marketing environment, either agency or client side. Property marketing is an advantage but not essential
  • Excellent communication skills with the ability and confidence to define requirements and work with both consultants and internal stakeholders effectively
  • Ability to work calmly under pressure, to juggle multiple deadlines and secure strong results
  • Confident to present results to senior stakeholders
  • Self-motivated, organised and excellent planning skills
  • Strong computer literacy across the Microsoft Office suite
  • Enthusiastic individual, with a can-do attitude and able to use their initiative
173

Email Marketing Specialist Resume Examples & Samples

  • Bachelor’s degree in Business, Marketing, Retail Merchandising, or related area
  • At least 3 years of email deployment and dynamic segmentation experience in a retail e-commerce environment with demonstrated proficiency in the following
  • Collaborating with cross-functional teams such as merchandisers, creative / marketing teams, etc to determine content for email campaigns
  • Partnering with an email service provider (ESP) to build/test campaigns and complete needed information about email campaigns (identify appropriate audiences, ensure that emails deploy on-time to accurate audiences)
  • Driving brand initiatives by selecting relevant messaging to deploy
  • Experience that includes an understanding of dynamic segmentation; new technology in email deployment; and ISP criteria
  • Strong computer knowledge and skills, with advanced knowledge of Excel
  • Basic skill level in HTML, Dreamweaver, and Photoshop
  • Experience building and setting up enterprise-level email campaigns using Responsys or similar email service providers
  • Detail oriented with strong organizational, multi-tasking, time management, and project management skills, with the ability to meet tight deadlines
174

Email Marketing Analyst Resume Examples & Samples

  • Manage planning, briefing and creative development of email campaigns
  • Ensure emails are targeted and personalized for different audiences
  • Oversee documentation for campaign accuracy
  • Bring Client-focus to campaigns and testing - optimize messaging, linking strategy
  • Analyze campaign metrics and provide recommendations for how to improve KPI’s
  • Stay abreast of new email trends and retention strategies
175

Email Marketing Specialist Resume Examples & Samples

  • Maintain, refresh, and build new email HTML templates within 3rd party email service provider (ESP)
  • Translating functional requirements and business rules into technology solutions
  • QA email compatibility on different browsers and mobile
  • Uploading, updating and segmentation of email lists
  • Management of scheduled email sends via our account within Exact Target
  • Work with other departments to support marketing efforts, partnering with them to execute all email campaigns
  • Maintain awareness of email marketing trends, best practices, technologies, CAN-SPAM laws
  • Familiarity with device/platform monitoring tools to monitor email reputation and deliverability, understanding the importance of a clean ISP reputation
  • At least 1 years of experience in Salesforce Marketing Cloud/ExactTarget development
  • Experience developing in ExactTarget AMPScript, Guide Template Language and Server-Side JavaScript to implement complex business requirements
  • 1 year experience creating and editing CSS and HTML for email template design
  • 1 year experience with standard internet and email technologies and protocols
  • 1 year experience with responsive design theories and practices for email layouts
  • We offer competitive salaries, an excellent benefit package including medical, dental, vision, and (401k)!*
176

Director, Email Marketing Resume Examples & Samples

  • Grow Digital Acquisition & Revenue: Responsible for partnering with centralized marketing team and media lead to drive traffic, conversion and ROI for all digital acquisition channels, including paid search, natural search/SEO, affiliate, display advertising (remarketing, programmatic, addressable media, direct-buys), comparison shopping engines and marketplaces, and some social media
  • Oversee Budgeting, Forecasting & Reporting: Manage forecasting process for all digital channels, including monthly/weekly/daily forecasting reporting at a channel level for traffic, revenue, spend and other performance KPI’s. Partner with company planning to ensure alignment to total brand budget and forecast
  • Drive and Grow Email Strategy: Responsible for segmentation, forecasting, testing and overarching direction of email program including optimization of daily batch & blast emails as well as personalization and segmentation strategies
  • Drive Optimization: Seek optimization and growth thru continuous cadence of A/B and multivariate testing, customer segmentation, creative partnership, landing page optimization and more
  • Responsible for all online reporting and analytics. Be a thought leader in how we manage reporting for the online channel and manage both cross functional teams and direct reports to deliver on seamless, action oriented digital reporting
  • 7+ years management experience leading a team of digital specialists
  • Robust quantitative skills including forecasting ability and ROI analyses – demonstrated ability to apply logical thought process to problem solving and deliver recommendations
  • Strong proficiency in Omniture, Google Analytics and other web metric systems
  • Retail / ecommerce experience required
  • Excellent communication and persuasion skills
177

Email Marketing Specialist Resume Examples & Samples

  • Manage the creation and deployment of emails to support online and offline retail stores, including grand openings and closings
  • Leverage historical campaign results to guide the planning process
  • Create and maintain email marketing production schedule, communicate deadlines internally and attend production meetings
  • Measure and summarize campaign results by leveraging data available from email service provider, web analytics tool and marketing database. Analyze email performance and profitability across channels and customer segments
  • Work to optimize campaign performance through use of vendor's cross-channel marketing platform, targeting messages to customers across email, mobile, social and display
  • Forecast email's contribution to website traffic, orders, demand and contribution
  • Continually strive to improve all email marketing efforts by leveraging our vendors' expertise and staying abreast of industry best practices and developing technology
  • Manage email marketing budget and track all expenses, write purchase orders, process invoices and review monthly summaries
  • Maintain email lists and segmentation and update monthly segment count reports. Work closely with web designers, copywriters and web group to ensure proper timing and list selection of email broadcasts
  • Demonstrates ownership and initiative over assigned tasks and projects, and manages multiple tasks at the same time
  • Other duties or projects as assigned
  • Bachelor's degree is required, preferably with a Marketing major
  • 2+ years experience with email marketing and display advertising project management
  • Proficiency in marketing automation technology
  • Knowledge of SEO/SEM and Google Analytics
  • Familiarity with analytical and database tools
  • Excellent written communication skills, copywriting skills would be valuable
  • Adaptability to thrive in an environment of continuous improvement
  • An ability to work under tight deadlines
  • Ability to prioritize and manage multiple projects
  • Strong interpersonal skills and analytical abilities
  • Ability to work hands on and think strategically
178

Email Marketing Specialist Resume Examples & Samples

  • Manage multiple email campaigns assuring that all data inputs for the campaign are accurate and that the campaign renders correctly
  • Proof and execute our marketing programs
  • Participate in weekly email analytics meetings to measure performance of campaigns to understand how to improve or adapt to the market
179

Email Marketing Specialist Resume Examples & Samples

  • Farmers is seeking an Email Marketing Specialist to assist with managing 200 million plus communications per year, including push notifications and text messages
  • Consulting with program managers to define contact management strategies, messaging strategies, offer sequencing, etc
  • Creating a test & learn environment to ensure that programs are optimized to ensure best response
  • Program set up and deployment (includes data management, segmentation coding and program automation), testing/QA, compliance (opt-out, CAN SPAM) management
  • Deliverability management, working with ESP and major ISPs to ensure inbox placement for Farmers messaging
  • 5+ years managing email programs of 1MM/month volume or more. See Preferred Skills and Abilities
  • Technical expertise with a major email deployment system (ESP)
  • Technical knowledge of deliverability management
  • Industry knowledge across devices (e.g. mobile, tablets, etc.)
  • 3+ years of marketing experience with 1+ years of email marketing experience
  • Previous experience with a Marketing Cloud (Exact Target)
  • Previous experience with Google Analytics is preferred
180

Email Marketing Specialist Resume Examples & Samples

  • Partner with traffic lead and SFMC to ensure all weekly/monthly email campaigns are scheduled, created and optimized
  • Maintenance of daily tasks across specific email programs ensuring that timelines are followed and deadlines are met
  • Collection of promotional and product details for emails and submitting request through internal submission process to designers and technical teams
  • Develop wireframes and Campaign Request Form (CRF) with details including promotion and pricing, alt tags, links, module info, segmentation, etc
  • Collect feedback and approval then communicate edits through JIRA internal tracking system
  • QA all emails to ensure accuracy of content, pricing, legal and segmentation
  • Perform peer reviews across portfolio of campaigns
  • Partner with business stakeholders to ensure specific requests are being completed to meet goals of each marketing program or ad hoc program
  • Attend weekly marketing team meetings to provide status updates on projects and kick-off campaigns
  • Manage multiple, highly detailed tasks accurately while reacting with urgency and reprioritizing as needed to ensure all objectives and project deadlines are met
  • Minimum 1 year email marketing experience or
  • 1-3 years of Internet or ecommerce experience, 2+ years of retail marketing experience
  • Excellent Oral and written Communications Skills
  • Experience in program/project management
  • Proficient with Microsoft Office
  • Knowledge of and experience with Internet based commerce systems, especially effective marketing and sales generation techniques
  • Candidates should also have a solid understanding of the creative elements, advertising, and marketing, brand positioning and business development
  • Bachelor's degree in Business, Business Management, Marketing or Communications
  • Experience with Salesforce Marketing Cloud
  • Knowledge of HTML coding
  • Experience with marketing automation solution systems and queries related
  • Passion for ecommerce retailing and marketing
  • Highly analytical, competitive and results driven
  • Must work well within a team environment and mentor others
  • Negotiation and relationship building skills
  • Excellent time-management/organizational skills
  • About Lowe’s
181

Director, Email Marketing Resume Examples & Samples

  • Bachelor’s Degree required, MBA preferred. Focus areas in Business, Marketing, Analytics, etc
  • 5+ years’ experience in a Digital Marketing role, with some experience in email marketing
  • Experience developing organizational structure to support email marketing initiative (such as building an Email Marketing team)
  • Experience working with email marketing technology such as Marketo, Eloqua
  • HTML coding
  • Copywriting or design experience preferred
182

Email Marketing Specialist Resume Examples & Samples

  • Campaign planning
  • Intake email requests and build a prioritized project list that reflects Development department key dates and priorities; schedule
  • Build workflow schedules, plan deployments taking into consideration all scheduled email communications, and manage expectations with requestors
  • Partner with the Donor Information Services team and other stakeholders to create accurate recipient and suppression lists
  • Campaign production
  • Utilize existing Fred Hutch templates to build, test, and deploy emails in Luminate Online
  • Build new email templates as needed using existing Fred Hutch brand assets and in partnership with the Design and UX team in Communications and Marketing
  • Optimize campaigns to maximize deliverability and reduce Spam scoring to comply with Fred Hutch standards
  • Campaign testing and analysis
  • Run A/B and multivariate tests, conduct analysis of results, and iterate campaigns and lists based on findings
  • Proactively track, monitor, and analyze performance; propose modifications or alternate approaches as appropriate, including segmentation of lists and target audience criteria refinement
  • Build, send, and track event registrations and survey questionnaires
  • Grow knowledge of industry best practices for self and others at Fred Hutch
  • Support special projects and initiatives as needed
  • 2+ years of email administration and implementation experience
  • Knowledge of and experience with HTML and CSS supported by major email clients
  • Understanding of principals and best practices for email design, UX and UI
  • Competency in Microsoft Office Suite required, especially Excel for reporting and analysis
  • Highly desired
  • Experience with Marketing Automation and email marketing tools (e.g., Hubspot, Marketo, MailChimp, Campaign Monitor, Eloqua, Silverpop, Retention Science, Return Path)
  • Experience producing web-optimized graphics using Adobe Creative Suite
  • Experience in a marketing or Philanthropy department
  • Knowledge of Microsoft Visio for project management
  • Raiser’s Edge donor database experience
  • Experience using project management software (Asana, Smartsheet, other)
  • Best practices for email marketing, including email, segmentation, dynamic content, testing methodologies, deliverability, list growth, etc
  • Project management, attention to detail, and quality of work
  • Strong proofreading skills
  • Ability to work independently, prioritize multiple projects, and work under pressure
  • Ability to build relationships and work in a team environment
183

Specialist, Direct & Email Marketing Resume Examples & Samples

  • Design, manage and optimize automated email programs based on digital behavioral cues
  • Work closely with other members of the department, and cross-functionally, to define business logic for automated feeds and match business needs to the appropriate content/offers provided by other departments
  • Work with web management team and internal IT resources to implement technical requirements for automated programs and to ensure a seamless integration of web and email experiences
  • Generate creative briefs and content matrices for creative and email agencies
  • Work on ad-hoc email campaigns as needed
  • Track and generate reports for email campaigns
  • Develop A/B testing plans and segmentation plans as appropriate; ensure knowledge from such testing is transferred to others within the organization
  • Involved in strategy meetings for overall email campaigns
  • Basic proficiency in SQL and other database management and query languages
  • Experience using web content or email marketing management platforms
  • Proficiency in English is required, but the additional ability to speak and/or read Japanese, Chinese (Mandarin), Korean, or Hawaiian is desired
  • Prior experience on the commercial side of the airline industry is preferred, but not required
184

Email Marketing Specialist Resume Examples & Samples

  • Execute day to day operational tasks to support email schedule
  • Utilize our Email Service Provider's marketing platform to build, test and deploy email campaigns
  • Set up A/B tests (subject line, creative, copy, etc.) on a regular basis
  • Create automated, personalized campaigns to drive engagement
  • Update automated and transactional campaigns
  • Testing and QA of email campaings to ensure quality
  • Support the Marketing Specialists and Marketing Manager as needed
  • Bachelor's Degree in Marketing or related field preferred
  • Minimum two years email marketing and programming experience
  • Preferred background in Marketing and/or Communications
  • Strong knowledge of HTML, particularly for building emails as well as cross-browser and email compatiblity issues
  • Email execution process management prowess
  • Experience with marketing, merchandise, technical resources support coordination
  • Experience with at least one leading email marketing service provider
  • Dreamweaver, Litmus email clients and data handling
  • Ability to adjust to workloads, deadlines and priorities
  • Ability to work sucessfully as a team
185

Email Marketing Specialist Resume Examples & Samples

  • Support Senior Retention Manager to create high impact eCommerce campaigns that drive sales, increase customer loyalty, and deliver strong ROI
  • Maintain email marketing calendar and/or project tracker in coordination with creative team, production team and internal stakeholders to ensure timely delivery of emails
  • Prepare creative briefs for creative team outlining requirements and product information for assigned email campaigns
  • Proactively communicate deadlines, production progress, and delivery
  • Maintain flawless level of quality assurance, arrange efficient review processes and monitor the production process of all communications
  • Support other digital marketing channels and initiatives as needed
  • BA or BS in marketing, communications or related field
  • 0 - 2 years experience with project management, preferably online consumer retail experience. Business-to-consumer email marketing experience is preferred
  • Familiar with standard concepts, practices, and procedures within the marketing field
  • Salesforce Marketing Cloud experience is preferred
  • Well-developed interpersonal skills and ability to work within a team environment under general supervision
  • Excellent written communication skills are a must
  • Excellent time and project management skills, able to manage multiple projects simultaneously
  • Superior attention to detail, with robust logistical, analytical, and problem solving skills
  • Flexible and adaptable with the ability to work under pressure to meet aggressive deadlines within a fast-paced, dynamic organizational environment
  • Proactive, energetic personality and inquisitive mind
  • Microsoft Office (Outlook, Excel, Word, SharePoint, etc.) skills required
  • A basic understanding of creative (design and copy) best practices is preferred
186

Email Marketing Specialist Resume Examples & Samples

  • Proficiency in HTML and the Adobe Creative Suite
  • Two to five years of experience in a digital marketing role
  • Basic knowledge about Marketing Automation and CRM tools
  • A background in Marketing or Communications, an affinity for technology would be an asset
  • Exceptional attention to detail – quality is key
  • Experience using Marketo, Eloqua, HubSpot or Salesforce Marketing Cloud is a plus
  • Goal-oriented and a drive to succeed
  • You have exceptional verbal and written communication skills in both English and your native language
  • Experience working in an environment with multiple languages
  • Proficiency in Chinese, Korean or Japanese is a plus
  • This role is based in Hong Kong. Eligibility to work in Hong Kong is required
187

Associate, Email Marketing Analyst Resume Examples & Samples

  • Develop and maintain the core set of performance analyses and reporting dashboards that allow the eMail and Mobile teams to manage and optimize day-to-day marketing programs and to drive ongoing strategies
  • Closely monitor key metrics, and proactively utilize fact-based learnings to make recommendations to improve channel performance, based on data vs. opinion
  • Seek out improvements in our internal reporting and performance monitoring to drive more accuracy, better insights, or more streamlined processes
  • Produce reporting dashboards to track and analyze key metrics, including open and click rates, revenue and list health
  • Support ad-hoc marketing insights requests for stakeholders throughout marketing and e-commerce
  • Work directly with our analytics department to help mine Adobe Analytics, our ecommerce data warehouse, and channel reports to discover and/or troubleshoot trends in traffic and conversions
  • Help in the development of acquisition strategies, and develop KPIs and reporting to measure acquisition and productivity by source
  • Support the development of a testing agenda to optimize eMail and Mobile channels for maximum performance, leveraging iterative testing and data analysis. Formulate testing strategies that drive KPIs including increased customer engagement, conversion, sales, profitability and life-time value
  • Coordinate with eMail Operations, Ecommerce and Marketing Technology teams to ensure complete communication and flawless execution of eMail, Mobile and Digital tests
  • Produce test performance reporting and communicate insights regularly with cross-channel partners within the marketing team to share test results and best practices
  • Analyze competitive marketplace, develop a thorough knowledge of the email and mobile marketing industry, follow email/mobile trends and become an expert on email/mobile marketing best practices
  • A Bachelor's degree, ideally in math, statistics, finance or other quantitative focused area of study, M.B.A. preferred
  • Three to five years Marketing experience, focused on or including email, and within a retail or like setting
  • Knowledge and understanding of email and mobile marketing industry, emerging trends and best practices
  • Proven ability to translate analytic data into strategic insights that drive successful marketing programs
  • Extensive experience in advance aspects of Microsoft Excel
  • Experience developing, managing and analyzing strategic tests
  • Very strong verbal and written communication skills
  • Strong project management skills; ability to work independently, and to manage multiple priorities under tight deadlines, in a busy, fast-paced environment
  • Ability to respond quickly to changing priorities while maintaining flawless execution
  • Excellent judgment and decision-making skills
188

Email Marketing Analyst Resume Examples & Samples

  • Deployments, day-to-day management of email campaigns including but not limited to editing messages, leading design and copy reviews, structuring AB tests, scheduling deliveries and reporting on email results
  • Workflow/Data Set-Up, understanding of how to use data points available to create audiences that fulfill campaign requirements and create exclusions when multiple audiences overlap
  • List Health,monitor & maintain email deliverability best practices and file cleanup (unsubs, inactives, etc.)
  • Campaign QA, ensure accurate, timely and consistent delivery of email campaigns with through checks
  • Reporting/Analysis, track and analyze key performance metrics (like click-to-open & click conversion rate), how they impact overall success, and coach cross-functional “brand” teams for improved metric attainment
  • Automations, identify and develop new email automations within Salesforce Marketing Cloud/Exact Target to increase customer engagement, website traffic and customer lifetime value
  • 2-3 years marketing campaign management & optimization
  • Bachelors degree in Marketing or related field preferred
  • Familiarity working with a major ESP such as Salesforce Marketing Cloud (fka Exact Target)
  • Past experience importing data, segments, exclusion activities and filters based on project requirements and providing data reports (ex- audience counts)
  • Strong understanding how personalization and dynamic content is implemented and ability to implement it from scratch
  • Impeccable attention to detail and loves learning through experimentation
  • Strong analytical skills, with the ability to independently derive insights from data
  • Adaptable self-starter with a focus on driving work forward
  • Good interpersonal skills and able to communicate with larger cross-functional team (merchants, copywriters and design)
  • HTML proficient
  • CAN-SPAM & CASL compliance
  • Knowledge of web analytics tools (Adobe Analytics & Google Analytics) & how to use them
  • Proficient in Excel graphs, formulas, functions, pivot tables and PowerPoint
  • AMPscript
  • Experience with Automation Studio & Journey Builder
  • Experience with entry-level SQL & XML
  • CSS & Responsive Email Code
189

Email Marketing Specialist Resume Examples & Samples

  • Responsible for email campaign for Thermo Fisher Scientific, including design and create email content in Unica and Eloqua system to promote products or services, ensuring high quality and effective email communications
  • Keep optimizing with solid methodology on email flow, template, subject line and copy, for higher performance
  • Work closely with data analysis team on email performance tracking
  • Oversee email performance, spot trends and opportunities and develop alternatives for improvements
  • Create, maintain and execute an email marketing calendar, set up email delivery rule to avoid fatigue issue and provide good customer experience
  • Knowledge of customer segmentation
  • Adequate knowledge of email marketing and copywriting
  • Working knowledge of HTML, Photoshop
  • Digital marketing experience with preferred e-commerce business experience
  • Excellent organization, self-motivation, time management, multi-tasking and oral & written communication skills
  • Advanced analytics capability with an aptitude for quantitative and qualitative analysis
  • Self-motivated and directed while also functioning and contributing as part of a team
  • Experience with Unica and Eloqua system
  • Be familiar with Omniture to track email performance
  • Integrated Digital Marketing knowledge
  • Preferable in big internet company, internet media/e-commerce industry or in house E-marketing team
  • Knowledge/experience with graphic design, layout, image editing and application of brand standards/templates to design
190

Email Marketing Specialist Resume Examples & Samples

  • Conduct email publishing tasks such as; campaign setup, scheduling, tracking, testing, and deployment
  • Conduct email operations tasks such as; list preparation, quality control, data manipulation, data cleanup and other tasks related to email operations
  • Responsible for completing simple to advance segmentation based upon marketers feedback and analytics
  • Responsible for reporting on email campaigns and helping marketers understand performance metrics and how to improve email channel metrics; includes sharing email best practices
  • Maintain an email calendar tool
  • Work closely with marketers to understand email objective and ensure emails and segmentation meet those objectives
  • Execute flawless and timely email marketing campaigns; one-time, recurring, and dynamic-content driven
  • Bachelor’s Degree in marketing, business, or related field
  • 2+ years of email marketing and execution experience within a global marketing team
  • Proficiency with PowerPoint
  • Knowledge of CAN-SPAM compliance
  • Intermediate knowledge of Microsoft Excel (V-Lookup, Pivot Tables, and macros)
  • Must be a team player with the ability to organize, prioritize, handle time constraints, and manage shifting priorities within a fast paced environment
  • Self-motivated individual who is able to prioritize and multi-task, works well under pressure and able to meet tight deadlines
  • Aptitude to understand databases and related segmentation technologies
  • Strong quantitative, analytical skills and experience using data to drive insights
  • Demonstrated ability to pick up technical applications and concepts quickly
  • Exceptional work ethic, ability to perform under pressure and meet deadlines
  • Ability to build effective working relationships with colleagues inside and outside the organization
  • Experience presenting data in large group settings to a global audience
  • Experience with customer relationship management (CRM) systems
  • Experience with IBM tools
191

Email Marketing Specialist Resume Examples & Samples

  • Supporting the team in e-campaign activity through the use of the Firm’s e-marketing tool – GEMA
  • A strong team player who is comfortable working collaboratively with others
  • Must be able to work virtually, and independently
  • Able to be diplomatic when dealing with clients
  • Basic knowledge but more importantly an interest in marketing in particular in the newer forms of digital marketing
  • Knowledge of editing and uploading images to any listed email clients is preferred
  • Experience using Email Marketing Software (E.g: MailChimp, Marketo, Quick sprout etc.) and CRM tools like salesforce.com or Microsoft Dynamics would be an added advantage
  • Ability to use CRM tool such as Sales force or Interaction
192

Email Marketing Specialist Resume Examples & Samples

  • Assist in developing a productive relationship with email vendor (ESP) as key client point-of-contact to maximize vendor value
  • Work effectively with others and other departments to streamline current processes and procedures, in order to, scale direct and partner marketing programs to achieve revenue and cost goals
  • Manage all aspects of campaign production and deployment
  • 1 to 3 years of experience in Sales or Marketing
  • Bachelor’s Degree in business or marketing related field preferred
  • Proficiency in MS Office products required
  • Ability to integrate traditional communications strategies into online media tactics, knowledge and experience with digital media, online tools, and the use of analytics tools to measure traffic and conversion preferred
  • Demonstrated ability to work across multiple departments, as well as with external guests is required. Must have ability to manage multiple projects and competing deadlines
  • Must be very detail oriented and organized
  • Ability to communicate effectively in a positive/upbeat fashion in English, both in spoken and written form
193

Email Marketing Specialist Resume Examples & Samples

  • Execute the day-to-day email operations e.g. project scheduling, production, deployment, and post-analysis of all email communication
  • Provide recommendations for improving engagement and conversion
  • Ensure flawless execution of daily operations and oversee delivery of creative assets with the interactive marketing team
  • Use enterprise-level email service platform to manage email lists, conduct audience segmentation and A/B testing, and deployment
  • Upon email deployment, monitor engagement and deliverability and immediately escalate any issues
  • Aid in the ideation and implementation of new automated email programs
  • Serve as a point of contact between the Company and the ESP regarding interface usability, platform functionality, and problem resolution
  • Continuously develop knowledge of email best practices, deliverability improvement, CAN-SPAM compliance, and EU Spam Laws
  • Track and document patterns of competitive emails
  • Act as liaison between Ecommerce, Interactive Design Team, Merchandising, and other cross-functional teams to ensure alignment between all email campaigns
  • Work with CRM team to increase customer acquisition, retention, reengagement, and conversion through multi-channel marketing promotions
  • Assist in brainstorming concepts, strategies, and test plans to continuously improve Patagonia’s Email initiatives
  • Participate in other CRM-related duties and special projects as needed
  • College Degree, preferably in Marketing, Advertising, Communication, or related field
  • Minimum 2 years of email marketing experience working with a major email service provider
  • Must have online retail experience
  • Strong quantitative skills with an aptitude to use data to develop and measure email initiatives
  • Advanced Excel knowledge (including V-Lookups and Pivot tables
  • Proficient in web analytics tools (Google Analytics, Adobe Analytics)
  • Solid writing, editing, and proofreading skills with a firm grasp on proper grammar and spelling
  • Strong verbal communication
  • Highly organized, self-motivated and independent
  • Flexibility in an ever-changing retail environment
  • Project management skills to manage calendars, creative and data needs and tight deadlines
  • Ability to thrive in a fast-paced environment by leveraging strong multi-tasking, time management, and interpersonal skills
194

Email Marketing Developer Resume Examples & Samples

  • Act as an expert within Salesforce Marketing Cloud (Exact Target) platform to build, develop, send and monitor eCommerce campaigns
  • Launch analytics initiatives by developing requirements, leading data aggregation and prep, synthesizing key data sets for exploratory analysis and lead point of contact with data sciences teams
  • Work with key players to define segmentation, targeting, and measurement use cases for strategic and operational marketing initiatives. Monitor deliverability and health of sending domains
  • Work with large data sets, operationalize segmentation, personalization scores and models into operational tools and processes
  • Partner with Email program managers to support marketing activities, set-up and send strategies between various email programs
  • Execute on build of A/B or content testing, personalization, personas, Send time optimization tactics and customer journeys
  • Coordinate daily tracking data and general business results with Business Intelligence and strategy teams
  • Manage the technical relationship with vendors and partners
  • Responsible for Marketing Automation tools to manage, optimize, and scale digital marketing technical platforms
  • Provide direction and guidance for process improvements, gaining technical efficiencies, collaboration and establishing/documenting policies
  • BA or BS degree in Computer Science or Engineering, Operations Research, or equivalent
  • 2 - 5 years of computer programming or technical experience, including Salesforce Marketing Cloud platform experience
  • Proficiency with Salesforce Marketing Cloud (Exact Target)
  • Previous experience in software implementation. Programming experience in scripting languages (Javascript, HTML, etc)
  • Well-versed in web-based application systems and fundamentals, industry standards and best practices. Includes user list management and knowledge of dynamic content within email and logic based systems
  • Strong organization, analytical and communication skills plus a sense of ownership around projects
  • Ability to learn quickly and manage multiple priorities
  • Strong written and oral communication skills
  • Self-starter with a highly developed work ethic
  • Team player, flexible, able to learn quickly and train new, contract or junior team members
195

Email Marketing Director Resume Examples & Samples

  • Oversee the project definition, management and execution of online programs, including but not limited to, email campaign management, social media integration, landing pages and support sites, online media and promotions, and affiliate marketing, in order to maximize client business/marketing objectives
  • Day to day contact for the respective client; able to build strong client relationships while executing up-sell and cross-sell to organically grow the business
  • Accountable for each assigned marketing/media project and each phase of the online marketing/media process: strategy, planning/buying, trafficking, optimization, and measurement analysis and ROI
  • Works directly with the creative, development and account teams to ensure that each project is on strategy, on time and within budget
  • Serve as main point of integration for multiple agency departments; ensure integrated program management
  • Able to write solid proposals and strategies for a variety of verticals
  • Solid, growth oriented business development skills. Able to write responses to RFP/RFI documents
  • Drive the team to conduct ongoing search for new and favorable customer acquisition opportunities
  • Help identify and qualify vendors for partnerships and managing those partnerships
  • Manage third-party vendors and contractors and evaluate new opportunities for the client on an ongoing basis
  • Stay up-to-date on and advises clients of the latest trends in digital marketing/media
  • Participate in new project development and new business efforts as required by management
  • Has a conversant understanding of common digital tools and techniques (Flash, HTML/CSS, .NET or PHP, database design/development, etc.)
196

Email Marketing Specialist Resume Examples & Samples

  • Drive the execution for new customer and subscriber acquisition, customer loyalty and retention program goals, review solicitation, channel performance targets; including revenue and cost targets and methods for reporting and communicating results, Manage the creation, segmentation, scheduling and deployment of the Tire Buyer newsletter. Includes planning the content calendar, development of creative concepts, customer rating & review solicitations, welcome email series and post-purchase series. AB testing, reporting/tracking and communicating with internal stakeholders
  • Review existing email programs, automation and campaigns; identify opportunities to improve efficiency and increase existing customer and subscriber engagement, Measure performance and identify areas of improvement for the email program, including; design, code, content, reporting and identify opportunities to enhance and maximize ROI
  • Ability to control departmental costs, as well as communicate performance results regularly, build out the email program’s communication tactics; align with our overall business objectives and enhance existing customization and personalization, meet or exceed new customer and subscriber acquisition goals, including revenue goals and cost targets
  • Education: Bachelor's degree or equivalent, relevant work experience
  • Experience: 2+ years of marketing experience, with at least 1 year in B2C Email marketing
  • Such alternatives to the above qualifications as the Company, in its discretion may find appropriate and acceptable
197

Email Marketing Specialist Resume Examples & Samples

  • Communication – Communicates with tact and diplomacy; written communication is clear, concise, and understandable
  • Problem Solving – Accurately defines problems and uses facts to come to a reasonable solution
  • Initiative – Actively influences events; takes action beyond what is necessarily called for
  • Planning and Organizing – Organizes work and initiates action to achieve optimal results; meets established schedules and plans
  • Innovation and Change – Generates innovative ideas; simplifies and/or improves procedures; encourages and supports innovative ideas and planned risk-taking
  • Decisiveness and Risk Taking – Able to make decisions and take action without unnecessary delay; able to consider alternatives and make decisions in spite of uncertainty
  • Quality Assurance – Acute attention to detail, follows QA processes and procedures and is consistent and accurate with their deliverables
  • 1-2 years of experience in an e-commerce organization
  • Experience with Salesforce Marketing Cloud, or similar ESP preferred
  • Experience with IBM Digital Analytics, or similar digital analytics programs
  • Experience in an agency environment is a plus
  • Proficient in Excel
  • Working knowledge of PowerPoint or similar presentation applications
198

Email Marketing Executive Resume Examples & Samples

  • To welcome new customers to Sainsbury’s and ensure they become regular shoppers
  • To develop customer loyalty and grow Sainsbury’s share of wallet
  • To love, protect and maintain our loyal customers
  • To manage churn, tier slippage and prevent customers from leaving Sainsbury’s
  • To cross sell other Sainsbury’s products, services and channels to existing customers
  • Email plan
  • Sign off for all campaign creative, targeting and processes
  • Customer contact strategy
  • Campaign briefing & delivery
  • Power of 2 analytics
  • Best practice
  • LI-SF
199

Email Marketing Analyst Resume Examples & Samples

  • Aggregates and analyzes email campaign tracking data
  • Compiles and publishes corporate email campaign archive
  • Compiles and publishes periodic email marketing reports including monthly, quarterly, and annual performance reports
  • Assists in the development of A/B and multi-variate testing strategies
  • Coordinates and plans A/B and multi-variate tests including compilation and analysis of associated reports
200

Email Marketing Production Manager Resume Examples & Samples

  • Schedules Email Marketing campaigns
  • Takes direction from both Eldorado Resorts, Inc., properties and corporate Manager or Director of Email and CRM Marketing to reach desired goals in online sales and offer redemption
  • Assists with special promotions operations and accommodates creative asset needs as they relate to Email Marketing
  • Collaborates with property and corporate management regarding upcoming initiatives and objectives
  • Communicates with internal clients and members of the Digital Marketing department to assess and define needs and goals for Email Marketing campaigns as well as reporting of statistics
201

Email Marketing Production Specialist Resume Examples & Samples

  • Schedules, creates, and deploys Email Marketing campaigns
  • Develops and implements A/B testing of various Email Marketing campaigns to establish the most effective variant
  • Communicates with internal clients and members of the Email Marketing department to assess and define needs and goals for email marketing campaigns as well as reporting of statistics
  • Takes direction from both Eldorado Resorts, Inc., properties and department management to reach desired goals in online sales and offer redemption
  • Collaborates with property management and corporate on upcoming initiatives and objectives
  • Researches Email Marketing opportunities and technologies to reach and surpass property and Corporate Email Marketing goals
202

Email Marketing Specialist Resume Examples & Samples

  • Experience establishing effective measurement and reporting programs that deliver insights to business partners so they can make informed decisions that increase program effectiveness
  • Proven ability to manage complex projects with multiple stakeholders and vendors to deliver results in a fast-paced, deadline-oriented environment
  • Basic HTML experience and competency a plus!
203

Email Marketing Specialist Resume Examples & Samples

  • Ownership of the setup, maintenance, and quarterly review of reoccurring and triggered email communications
  • Maintains a current understanding of email marketing best practices and applies them to the execution of our email campaigns in collaboration with the Product Marketing Specialist
  • The position includes additional administrative duties including project database maintenance
  • Building email campaigns as specified by Product Marketing Specialists
  • Ensure marketing message is conveyed clearly and delivered properly to prospects
  • Ensure messages are sent in proper form and template
  • Proofread emails for clarity, grammar, and spelling
  • Review messages for brevity
204

Email Marketing Specialist Resume Examples & Samples

  • 2-4 years of experience in digital marketing: online advertising, creative development, online media, site design and development, and/or managing Web sites preferred
  • 2-4 years of Database/Direct Marketing experience preferred
  • 2-4 years HTML, CSS, Photoshop, and Adobe Creative Suite
205

Campaign Developer, Email Marketing Resume Examples & Samples

  • At least 2 years of email coding experience is required
  • Proficiency with Adobe Photoshop, Illustrator, InDesign, and Dreamweaver skills
  • Experience working with real-time content vendors (Monetate, MovableInk, LiveClicker) is a plus
206

Senior Email Marketing Specialist Resume Examples & Samples

  • Significant experience in email marketing development and related practices and processes
  • Advanced skill to influence, negotiate and persuade to reach agreeable exchange and positive outcomes
  • Effective organizational, planning and time management skills
207

Email Marketing Account Executive Resume Examples & Samples

  • Own day-to-day client relationships relating to production and application issues, as well as interact with and support account team members based in the U.S. and Costa Rica
  • Keep clear documentation of client requests and cases assigned and see them through completion
  • Excellent customer service, organizational, time management, and analytical skills
  • Be an active team member- working closely with other team members on shared projects
  • Proficiency with JavaScript, and/or SQL a plus (must be interested in learning)
  • Exposure to databases and Microsoft Access preferred
208

Email Marketing Intern Resume Examples & Samples

  • Assist in analyzing campaign results and reporting on performance metrics
  • Brief and execute email campaigns from concept to deployment
  • Maintaining list of new products for copy to complete Long Descriptions
  • Checking staged emails and to make sure all campaign links are set up and tagged correctly
  • Gathering results from campaign tests/optimizations
  • Archiving past emails
  • Foldering campaigns in CheetahMail
  • Adding program details info to emails in the MP4 email calendar
  • Look at retailer emails and see how they compare with ours and what they seem to be doing for promotional and ship confirm/automated emails
  • Collaborate with team to compile historical campaign data and assist in building weekly forecasts
209

Email Marketing Specialist Resume Examples & Samples

  • Execute email campaigns, data selection, HTML template design and quality assurance of all outbound campaigns for CoStar Group’s network of land-listing marketplaces
  • Perform day-to-day email marketing tasks including campaign set-up, designing, scheduling, testing, and deploying newsletters, automated campaigns and client sponsored emails
  • Monitor email performance and generate analytics reports to assess delivery and campaign efficiency. Recommend email marketing best practices to internal and external clients and trouble shoot all aspects of email operations, including coding, design, testing and data. Recommend email marketing best practices to internal and external clients and trouble shoot all aspects of email operations, including coding, design, testing and data
  • Recommend email marketing best practices to internal and external clients and trouble shoot all aspects of email operations, including coding, design, testing and data
  • Identify opportunities to improve existing and develop new email campaigns that drive engagement and revenue
  • 2-3 years of related experience
  • Highly proficient in HTML and web design. Working knowledge of Dreamweaver preferred
  • Strong experience with email service providers such as Mailchimp, Exact Target, Marketo, Hubspot, or equivalent
  • Working knowledge of email best practices, including design principles, metrics, testing, data hygiene and compliance
  • Basic knowledge of SQL and or SQL Server Management Studio preferred
  • Strong ability to handle multiple tasks simultaneously and meet deadlines for time sensitive assignments
  • Must be creative, extremely detail-oriented and organized
  • Must be able to work independently and in team environment
  • Experience in Google Analytics
  • Experience in developing and implementing automated email campaigns
  • Proficient in components of Adobe creative suite (i.e. In-Design, Photoshop, Illustrator)
  • Experience with commercial real-estate market and data management
  • LI-AM2
210

Email Marketing Associate / Executive Resume Examples & Samples

  • Execute on tactical elements of all email marketing campaigns
  • 25 days’ holiday (increasing with length of service)
  • Pension scheme (5% of annual salary)
  • Bonus scheme
  • Long term disability insurance
  • Childcare vouchers
211

Email Marketing Developer Resume Examples & Samples

  • Minimum 4 years experience in related field required (i.e., email marketing, email development, social media marketing)
  • Minimum 4 years experience with email service providers (ESPs) required, such as Oracle Responsys, Adobe Campaign, or Salesforce ExactTarget
  • Minimum 4 years experience with email testing techniques required, including A/B and/or multivariate
212

Head of Email Marketing Resume Examples & Samples

  • Articulating a vision, and a stepwise approach to achieve it, with practical and meaningful milestones
  • Using qualitative reasoning, data, and relationships to drive alignment around a vision/execution plan
  • Delivering financial results while redefining the consumer experience of an existing business
  • Defining critical end-state metrics and goals, and the leading indicators that demonstrate progress
  • Developing and executing a communication plan that maintains stakeholder engagement and support
  • Representing a large consumer brand as an email subject matter expert internally and externally
213

Senior Email Marketing Analyst Resume Examples & Samples

  • Develop and maintain email channel operational and management reporting
  • Report and provide insights on email channel performance for regular weekly and monthly business reviews
  • Supporting ad-hoc analysis requests to understand business trends and customer behavior
  • Design reporting tools to enable self service for repeatable data‐driven decision making
  • Track top email programs impact against revenue and customer engagment goals
  • Bachelor's degree in Statistics, Mathematics, Business, or related field. MS or advanced degree preferred
  • 5+ years of relevant work experience
  • Strong analytical & statistical skills
  • Experience with writing SQL (Teradata preferably) and knowledge of data management practices and business intelligence
  • Hands on experience with reporting/dashboarding tools such as Tableau
  • Strong communication skills, capable of interpreting data and generating insights that are actionable
  • Experience with marketing and email experimentation and related statistics
214

Email Marketing Intern Resume Examples & Samples

  • Strong problem-solving, investigative research and critical thinking skills
  • Effective time-management, planning, and organization skills
  • Experience or interest in email marketing platforms including Mailchimp, Constant Contact, Eloqua, Salesforce Marketing Cloud, etc
  • Experience or interest in basic HTML and CSS properties
  • Capacity to work in a fast-paced, often changing environment
  • 20 hours/week
215

Email Marketing Specialist Resume Examples & Samples

  • Build email campaigns and modify email templates in HTML
  • Assist with execution of campaigns through marketing automation tool and deployment via Salesforce Marketing Cloud
  • Builds campaign logic to support complex list segmentation projects using SAS Marketing Automation products and solutions
  • Troubleshoot technical issues related to HTML, templates, list segmentation, and other aspects of email execution as required
  • Perform day to day email marketing activities including but not limited to, email campaign set up, scheduling, testing, deployment and reporting
  • Perform quality assurance checks for all email campaigns
  • Support team with all marketing projects such as project management of marketing programs, trafficking progress with key program deliverables with creative agencies, securing internal approvals and proofing marketing materials
  • Bachelor's degree in Digital Design, Engineering or Business Administration preferred
  • 3-5+ years’ experience with email and online
  • Prior experience working with both SAS Automation and Salesforce Cloud preferred
  • Excellent knowledge of HTML and graphic design principles Marketing tactics, email and design best practices
  • Basic computer knowledge of Microsoft Office applications
  • Solid project management skills with ability to multitask and manage multiple small to large projects in a cross-functional environment
  • Ability to work on a fast paced team with tight deadlines and have the passion to get things done
216

Email Marketing Associate Resume Examples & Samples

  • Set-up and deploy email campaigns for J.Crew domestic business
  • Run and maintain J.Crew domestic email performance results
  • Prepare ad hoc analyses and deep dives on J.Crew domestic emails
  • QA and approve all email campaigns to ensure creative content, links, and copy are correct
  • Utilize Omniture to report on email campaigns as well as site metrics
  • Partner closely with Project Management, Site Operations, Planning, and Customer Insights team on email strategy
  • Elevate our email program with deeper levels of segmentation, targeting, and personalization
  • Help create and drive the strategy around J.Crew’s Local program
  • Assist with monthly budget management, reconciliations, and processing of invoices
  • 1-2 years of related experience in email marketing
  • Strong analytical skills; proficiency in Microsoft Excel
  • Experience with Responsys ISP
  • Very strong communication and team-working skills
  • High level of organization coupled with attention to detail
  • Interest in learning about marketing financials
  • Self-starter who exhibits curiosity
  • Ability to prioritize multiple objectives within a fast-paced, changing environment
  • Aptitude to think strategically but act tactically
  • Confidence in project management and presentation skills