Email Marketing Cover Letter

I am excited to be applying for the position of email marketing. Please accept this letter and the attached resume as my interest in this position.

In my previous role, I was responsible for recommendations and support the development of new customer programs to drive business growth including segmentation testing and personalization.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Basic understanding of HTML language, Internet browsers and email client
• Experience with enterprise level ESP platform (Responsys, Exact Target)
• Working knowledge of web analytics platform (Omniture, Google Analytics, ) preferred
• Self-motivated with a commercial accumen
• Proficient in MS office systems - Word, Excel, PowerPoint, Outlook
• Able to multi-task with strong time management capabilities
• Able to prioritise tasks to meet tight deadlines
• Genuine interest in digital and technology trends

I would like to submit my application for the email marketing opening. Please accept this letter and the attached resume.

Previously, I was responsible for analytics on email performance and provide recommendations for new products that can inform future partnership pitches and activations.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Strong knowledge of HTML, particularly for building emails cross-browser and email compatiblity issues
• This role is based in Hong Kong
• Advanced knowledge of Microsoft Excel and Customer Relationship Management Software
• An enthusiastic “doer” who receives satisfaction from accomplishing tasks
• Excellent interpersonal skills, as will need to work with various team members
• Strong interest in the digital landscape
• Proficient with Microsoft Office (Word & Excel essential
• Proficient in components of Adobe creative suite

I am excited to be applying for the position of email marketing. Please accept this letter and the attached resume as my interest in this position.

In my previous role, I was responsible for ideas around email segmentation strategy to identify segments and opportunities to tailor email communication for audience groups and touchpoints in the customer journey.

Please consider my experience and qualifications for this position:

• Experience with mass email distribution tools is a bonus (SalesForce, Epsilon)
• Experience with enterprise level ESP platform (Responsys, Exact Target, ) preferred
• Platform (Omniture, Google Analytics, ) preferred
• Demonstrated understanding of customer database analysis including segmentation, attribution, exploratory data analysis, cluster analysis, and various statistical analytics methods
• Experience providing email reporting and analysis within an Agency environment is highly desirable
• Experience using a major email marketing platform (Pardot, ExactTarget, Mailchimp, Sailthru, Responsys, ) to QA/deploy emails, manage email lists, and export data for reporting
• Advanced PC skills including Word, PowerPoint
• Requires familiarity with Microsoft Office suite of software (Word, Access, Excel, PowerPoint), basic understanding of HTML language, and familiarity with Internet browsers and email clients

In response to your job posting for email marketing, I am including this letter and my resume for your review.

Previously, I was responsible for customer segmentation recommendations for testing and to improve performance based upon email reporting analysis.

My experience is an excellent fit for the list of requirements in this job:

• Proficient in HTML and CSS specific to email, experience with Adobe Creative Suite and other aspects of email execution
• Excellent knowledge of email marketing best practices and email legislation (CASL and CAN-SPAM)
• Experience with Dreamweaver and Adobe InDesign
• An understanding of databases, segmentation, filters, and CRM integration
• Experience with A/B testing strategy and methodology
• Excitement for learning, open to new experiences and challenges in a fast-paced environment within a small team structure (willing to jump in and roll up sleeves, think ‘big picture’)
• HTML/CSS understanding
• Excellent communication and project management and organization

I submit this application to express my sincere interest in the email marketing position.

Previously, I was responsible for campaign and process improvements gleaned from email campaign data and testing including A/B and multivariate testing on current offer language, creative, and subject lines.

Please consider my experience and qualifications for this position:

• Prior experience working in a pharmaceutical or healthcare B2B marketing role
• Some experience in CRM systems and email marketing platforms
• Experience with HTML would be an advantage
• Experience or interest in email marketing platforms including Mailchimp, Constant Contact, Eloqua, Salesforce Marketing Cloud
• Detail oriented, efficient, dependable and collaborative team player with a positive attitude
• Strong work ethic, self starter and highly motivated to work with a team
• Willing to attend eLearning or industry functions to further knowledge base in order to grow within the company
• BA or BS in Marketing, Business or related field