Online Marketing Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the online marketing job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired. Read the complete guides below for more details.

  • Craft your perfect resume by picking job responsibilities written by professional recruiters

  • Pick from the thousands of curated job responsibilities used by the leading companies

  • Tailor your resume by selecting wording that best fits for each job you apply

Noavatar-profile
KS
K Senger
Kellie
Senger
989 Larkin Viaduct
Chicago
IL
989 Larkin Viaduct
Chicago
IL
Experience Experience
02/2016 – present
Los Angeles, CA
Online Marketing Specialist
Online Marketing Specialist
02/2016 – present
Los Angeles, CA
Online Marketing Specialist
02/2016 – present
  • Assist in managing day-to-day channel tactics and creative development and provide periodic reporting to senior management and cross functional partners
  • Manage performance metrics and budget tracking while ensuring learnings are shared and integrated into team’s workflow
  • Execute pilot programs, drive a/b testing and continuous improvement across established programs
  • Work closely with management team and other functions to stay up to date on company developments and trends
  • Collaborate closely with cross-functional development teams on UI design and development
  • Assist in the management of agencies and the successful delivery of campaigns to market across a number of geographies
  • Provide contributions to strategy development
06/2009 – 12/2015
Dallas, TX
Manager, Online Marketing
Manager, Online Marketing
06/2009 – 12/2015
Dallas, TX
Manager, Online Marketing
06/2009 – 12/2015
  • Develop the overall strategy and manage the paid search marketing program and relationship with agency. Oversee CPC and ad spend to ensure SEM agency is meeting ROI target. Ensure that online store is receiving correct SOV on a weekly basis. Approve ads, analyze new testing opportunities, and create reports and analysis for senior managers. Optimize revenue from product feeds. Monitor competitive landscape and stay on top of emerging trends in SEM. (35%)
  • Oversee results on a daily and weekly basis to optimize revenues and ensure top and bottom line revenues exceed plan. Analyze past performance, trends and expenses to create budgets and reforecasts for search marketing and display programs. Monitor competitive landscape and stay on top of emerging trends in ecommerce marketing. (15%)
  • Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
  • Execute the online marketing plans across all digital media channels and customer touch-points in support of business goals to drive traffic and conversion both online and in-store
  • Develop project documentation, including, but not limited to: user stories, yes-no decision diagrams, issues logs, risk registers, project status reports, blogs
  • Support VP in the oversight of the online marketing budget, make recommendations for reallocation and/or investment based on individual program performance and brand goals
  • Establish standard reports and dashboards in order to actively monitor performance and identify opportunities to optimize workflow and communication within the team
08/2004 – 05/2009
Los Angeles, CA
Online Marketing Analyst
Online Marketing Analyst
08/2004 – 05/2009
Los Angeles, CA
Online Marketing Analyst
08/2004 – 05/2009
  • Assist with budgeting on an ongoing basis for PPC and quarterly for all of online marketing
  • Create daily, weekly and monthly PPC reports to measure campaign success, including using Salesforce ROI data
  • Tracking, reporting and analysis of multiple landing page tests for optimizing online advertising efforts, including but not limited to maintaining an ongoing record/documentation of test results and recommendations to the Online Advertising Team for development of a strategic landing page test plan
  • Tracking, reporting and analysis of multiple ad copy tests for optimizing online advertising efforts and email subject line testing, including but not limited to maintaining an ongoing record/documentation of test results and recommendations to the Online Advertising Team for development of a strategic ad copy test plan
  • Determine the key performance indicators for each area of online marketing and create dashboard reports regularly for the team
  • Research and provide competitive insight to the team in an organized report for use with optimizing ad copy testing, landing page testing, online advertising campaign optimization and other ad hoc requests as necessary for planning and strategy development and optimization
  • Other duties as assigned
Education Education
Bachelor’s Degree in Marketing
University of California, Santa Barbara
Bachelor’s Degree in Marketing
Skills Skills
  • Ability to communicate complex system and process issues in simple and understandable terms
  • Good listener with the ability to identify relevant topics during team meetings
  • HTML proficient, knowledge of email coding to build and edit email
  • Meticulous attention to detail, including accuracy, formatting, and presentation of team deliverables
  • Strong attention to detail
  • Basic knowledge of HTML
  • Self-motivated and able to thrive in a fast pace, rapid changing environment with the ability to work individually and also with teams
  • Google Certification is desirable
  • Proficiency in Microsoft Office
  • Able to multi-task with aggressive deadlines
Create a Resume
1

Manager, Online Marketing Resume Examples & Samples

  • Develop the overall strategy and manage the paid search marketing program and relationship with agency. Oversee CPC and ad spend to ensure SEM agency is meeting ROI target. Ensure that online store is receiving correct SOV on a weekly basis. Approve ads, analyze new testing opportunities, and create reports and analysis for senior managers. Optimize revenue from product feeds. Monitor competitive landscape and stay on top of emerging trends in SEM. (35%)
  • Develop the overall strategy and manage the organic search marketing program and relationship with agency. Manage roadmap and ongoing projects. Review and implement SEO recommendations. Research new trends in SEO, analyze testing opportunities and create reports as needed. (25%)
  • Develop strategy and manage display advertising and relationship with agency. Freshen creative as needed, test into new networks and report on testing. (20%)
  • Oversee results on a daily and weekly basis to optimize revenues and ensure top and bottom line revenues exceed plan. Analyze past performance, trends and expenses to create budgets and reforecasts for search marketing and display programs. Monitor competitive landscape and stay on top of emerging trends in ecommerce marketing. (15%)
2

Online Marketing Search Engine Optimization Internship Resume Examples & Samples

  • Learn about the components of search engine optimization (SEO or organic search) optimizing for organic search. What it takes to get a website ranked higher in the search results on Google, Yahoo/Bing. This includes; search organic listings, video results, image, local listings, and blogs
  • Use web tools to research and track site traffic, rankings, and sales
  • Learn the basics of an SEO audit, to identify and implement strategies for increasing site traffic through organic search listings
  • Researching and resolving HTML code and content, link architecture and navigation issues
  • Analyze and report on website strategies/metrics, and translating data into recommendations and tactics for revising strategies
  • Research keywords using Google and internal tools
  • Other related ad-hoc tasks
  • Must be enrolled in a Bachelor's/Masters program at an accredited college or university majoring in Information Science, Advertising, Business, Computer Science, Math, MIS, English, Journalism or Communications or related field
  • Excellent Internet and computer skills
  • Must possess both knowledge of and an interest in online marketing and search engine optimization
  • Knowledge of social media sites and tools, as well as be an active participant in social networking
  • Must be proficient in the use of Internet Explorer, Mozilla, and other browsers; MS Office
  • Ability to manage details, overall flexibility and efficient work habits
  • Must be able to receive academic credit from their college or university prior to starting assignment
3

Director, Online Marketing Resume Examples & Samples

  • Work with the VP of Digital Marketing & Catalog Streaming define the overall WMG catalog online marketing strategy
  • Analyze and assess the effectiveness and relevance of existing online marketing and current needs based on emerging trends and market competition
  • Develop an online marketing plan, budget and revenue/consumption goals for each product release
  • Oversee day-to-day online marketing/streaming music operations and maintenance
  • Monitor and measure channel activity and performance across multiple partners and channels to drive strategic product and marketing decisions
  • Develop core social media, search engine, display advertising, YouTube and streaming strategies for all product releases
  • Integrate social activities and engagements, including Facebook OpenGraph, to augment consumer base and engagement
  • Manage and mentor a team of online marketers, creating benchmarks and goals for each
  • A Bachelor’s Degree and at least 2-5 years of digital marketing experience, including SEM, SEO, display, and social media. A highly motivated self-starter who is extremely detail-oriented with excellent technical, project management and interpersonal skills. Must have the ability to multi-task, possess strong time-management skills, have a strong understanding of digital marketing methods. Stays abreast of emerging digital trends and landscape, keeping sales and marketing teams informed of new opportunities. Requires creative acumen, and significant communication skills (written, presentation, expectation management)
4

Online Marketing Specialist Resume Examples & Samples

  • Work with agency partner(s) to coordinate search and affiliate marketing strategies
  • Strong understanding of paid search platforms: Adwords, Bing, MSN; and analytics platforms: DART, and Marin
  • Solid ability on execution of SEO
  • Proactively report on performance as well as provide feedback and recommendations
  • Ability to maintain strong relationships with affiliates to improve campaign performance
  • Maximize and drive the effectiveness of online marketing programs by synthesizing data, identifying opportunities and best practices
  • Work with cross-functional teams to improve search and affiliate marketing for the website and communications
  • Develop strategy for partnership growth; this may include execution of promotions, coordination of value-added opportunity, and optimization of opportunities
  • Support digital channels as it relates to cross-channel support
  • Work with creative services to improve process on creative assets creations
  • Manage digital marketing team performance roadmaps, presentations, and performance metrics
  • Understand, coordinate, and execute budget and forecast versus plan
  • Conduct testing to optimize results on a regular basis
  • Stays current with latest trends in the digital industry
  • Experience in marketing channel, specific to search and affiliate channel
  • Proven online creative understanding and project management skills
  • Good relationship management skills, communication and written skills as it pertains to relationship retention, plan, and execute successful campaigns
  • Understanding and execution of web analytics with Omniture and GA
  • Able to budget and maintain goal attainment skills
  • Ability to communication skills to communicate results, plans, progress to peers, partners, and management
  • Self-motivated and able to thrive in a fast pace, rapid changing environment with the ability to work individually and also with teams
  • Ability to make decisions as it pertains to channel performance
  • Bachelor’s degree in Business and/or Marketing preferred
  • 3-5 years experience in digital online marketing
  • Must have search experience (SEO)
  • Must have strong project management skills
  • Must have strong relationship management and negotiation skills
  • Able to multi-task with aggressive deadlines
  • Must have strong Excel Skills
5

Senior Specialist, Online Marketing Resume Examples & Samples

  • Oversee the development and production of creative executions related to all paid and owned online media channels
  • Management of online and offline marketing content for accuracy
  • Monitor brand standards across all executions related to advertising, marketing collateral / signage, promotions and point-of-sale (offline and online)
  • Manage day-to-day relationships with agencies/vendors by writing business briefs, processing payments and acting as the primary contact to communicate the needs of the paid destination marketing team
  • Oversee budget and track costs associated with related marketing programs
  • Work with the media team to traffic production of creative materials that are associated with online advertising
  • Accompany the Sr. Marketing Manager and paid destination team to offsite meetings with resorts, vendors, printers, etc
6

Online Marketing Intern Resume Examples & Samples

  • Update web content using content management systems
  • Help to ensure that the online product assortment is in-stock, correctly priced, accurately categorized and is presented with high quality content
  • Conduct research and make recommendations on promotional strategies, eCommerce and digital marketing requirements
  • Help develop and implement online campaigns
  • Assist in the improvement of the Belkin.com EMEA websites
  • Analyze and report on web usage, online sales and marketing initiatives
  • Assist with any other projects and tasks assigned by the EMEA Web Store Manager and the Channel Marketing Manager
  • Assist with the launch coordination by gathering the online content required for product launches
7

Online Marketing Intern Resume Examples & Samples

  • Manage product placement in online store based on their respective release schedules, including price, description, SKU, brand, meta-data, and product recommendations
  • Brainstorm and implement new ideas in the retail environment, including but not limited to video, testimonials, reviews, downloads, etc
  • Assist in enhancement of promotional copy by means of research and strategy
  • Create and distribute coded links to edit teams for use on brand sites and ensure accuracy of placements are implemented correctly and compile results
  • Participate in project teams to implement or enhance functionality requirements of the storefront and assist and testing
  • Perform QA testing, bug reporting and tracking follow-through
  • Act as a liaison between departments and marketing management for store updates and optimization
  • Ensure that online orders and promotions fulfill and report accurately, maintain a high level of accuracy/consistency to product a positive customer experience, and understand all facets of order fulfillment
  • Must be currently pursuing a collegiate degree. Preferred degrees include Business, Marketing, Computer Science, Communications, and Graphic Design
  • Must maintain a high level of accuracy and attention to detail
  • Basic HTML knowledge required, JavaScript/CSS knowledge a plus
  • Ability to handle multiple tasks at once and complete assignments on schedule
  • Strong communication including written and oral skills
  • Creative writing skills a plus
  • Interest in fitness, health, and wellness content a plus
8

Summer Internship Children s Online Marketing Resume Examples & Samples

  • Designs back ads and makes revisions on active design projects
  • Creates physical mock-ups of marketing projects as needed
  • Designs online graphics, and downloads assets from DAM for various jobs
  • Writing blog posts
  • Writing tweets to help resurface older content
  • Weekly roundups of everything that's been done on epicreads.com, including a breakdown of books/authors featured
  • Helps with script writing for recommendation videos
  • Researching for infographics
  • Social Media poweruser (Instagram, Snapchat, Facebook, Twitter)
  • Ability to effectively communicate and write marketing concepts
  • Highly organized with good administrative skills
  • Must be a pop culture enthusiast & book lover who wants to learn the integrated marketing/digital/sales business, contribute to the team and have a positive and enthusiastic attitude
  • An interest or major/minor in marketing/digital media
  • Must be Mac proficient and knows how to work in CS6 (Adobe InDesign, Adobe Photoshop, Adobe Illustrator)
  • Knowledge in office programs like word, excel, powerpoint, and acrobat pro
9

Manager, Online Marketing Resume Examples & Samples

  • Execute the online marketing plans across all digital media channels and customer touch-points in support of business goals to drive traffic and conversion both online and in-store
  • Oversee the digital media schedule (external and internal), report on available inventory and campaign results
  • In collaboration with vendors and partners, plan and execute various digital, mobile and video display, SEM, and social advertising campaigns and ensure all opportunities are properly allocated and planned
  • Grow digital customer lists (email and SMS) by developing innovative marketing campaigns
  • Develop and execute automated email marketing campaigns to improve efficiencies, decrease costs and increase results
  • Collaborate with internal teams to identify merchandise pushes and promotional needs and leverage digital marketing channels to promote
  • Keep abreast of emerging digital marketing technologies, evaluate and provide recommendations for adoption where appropriate
  • Recruit, select, hire and on-board the best talent
  • Lead, develop and retain a team of high-performing employees
  • Communicate standards, parameters and performance goals to employees and provide coaching to behaviours that help achieve success
  • Model leadership behaviours that promote a culture of open communication, development and trust
  • Maintain all Health & Safety practices to code
  • Own it with Pride
10

Online Marketing Analyst Resume Examples & Samples

  • Actively participate in the development and deployment of web pages/ applications using HTML5, XML, JavaScript and CSS
  • Track and measure online campaigns using Google Analytics
  • Ensuring consistency and conformity in all cmegroup.com developments and aiding in the compliance of business objectives
  • Ensure continuous and timely content updates/improvements to maintain a current cmegroup.com
  • Work closely with the technical team to support site standards in regards to new development
  • Troubleshoot code issues with site enhancements / rollouts
  • Provide web traffic reports
  • Stay informed of industry best practices and apply them to site management decisions
  • Create/edit/maintain CMS user accounts, groups and permissions
  • Provide training to new users of CQ5 and create training guides
  • 3+ years’ experience in managing content updates on websites and web analytics
  • Web Content Management (Adobe CQ5), HTML5, JavaScript, CSS, JIRA
  • Previous experience with SEO (organic and paid)
  • Knowledge of Photoshop
  • Familiarity with responsive design
  • Experience in futures industry a plus
11

Director, Online Marketing Resume Examples & Samples

  • Effectively and efficiently manage and optimize all online channels including but not limited to SEM, display ad programs, online audio/video, mobile and social
  • Maximize existing channels while identifying and responsibly testing prospective channels, partners and campaigns
  • Focusing on driving maximum brand appropriate advertising coverage while producing targeted minimum ROI levels and fully optimized campaigns
  • Maximize advertising opportunities online as well as region targeted offline campaigns
  • Collaborate with Product and Curatorial teams to discover new opportunities and develop integrated marketing programs
  • Identify and measure key performance metrics of various programs to maximize effectiveness
  • Management of email marketing (list development and management, campaign development and implementation, content strategy, contact strategy, and promotional calendar)
  • Creation of a segmentation strategy for email that maximizes life cycle of customers – increase 2nd order rate, grow email database
  • Oversight of all online marketing budget, ROI justification and team management
  • Bachelor’s degree, or equivalent experience, preferred
  • 10 years in consumer marketing and/or advertising
  • 5 years in online marketing – in addition, experience managing and tracking online marketing programs
  • Ability and desire to roll up your sleeves and execute as well as to oversee a team that is driving execution – from copy writing to analysis
  • Experience and understanding of both web-based and mobile businesses
  • Strong quantitative, analytical, and problem solving skills, including data mining and modeling
  • An entrepreneurial spirit and drive with the ability to work in a fast paced and dynamic organization. Also, strong bias for action and getting things done, both individually and with teams; must be highly organized, even in a rapidly evolving environment
  • Excellent communication and project management skills
  • Ability to lead as well as work within a cross-functional team; ability to communicate effectively with a broad spectrum of colleagues and external partners
  • Strong Excel, Omniture, PowerPoint and SQL skills
  • Design savvy and knowledgeable of the target market
  • Expertise in database marketing with experience managing and tracking online marketing programs
12

Assoc Online Marketing Specialist Resume Examples & Samples

  • Superior relationship skills, interpersonal and communication skills
  • An enthusiastic team player, highly motivated and results driven
  • Strong computer skills, including proficiency in Microsoft Word, Excel and PowerPoint
  • At least 3-4 years relevant entertainment and on-line marketing experience
  • Bachelor’s degree required. Concentration in Marketing, Business, or Communications preferred
  • Strong understanding of TV content and networks
  • Entertainment industry enthusiast
13

Manager, Online Marketing Resume Examples & Samples

  • Develop a deep understanding of the west elm and Mark and Graham brand's identity including product, editorial and marketing initiatives in order to develop digital strategies that meet both financial and brand-building goals
  • Collaborate with VP and digital SME's on overall investment strategy with a keen focus on innovation and personalization
  • Develop annual and 3YR business goals and investment strategies with VP and broader eCommerce teams
  • Conduct measurement and analysis on the effectiveness and efficiency of existing digital programs, applying insights to the evaluation of new opportunities
  • Assist with other direct marketing channels as needed, including email and print
  • Present analysis and recommendations to senior management, for example, weekly sales results and campaign strategy
  • Collaborate with key brand stakeholders to manage creative development process for all digital assets, for both new programs and refreshes of existing ones
  • Minimum of 4-6 years experience in online marketing, retail marketing, or digital media planning
  • Strong organization and interpersonal skills; must have excellent communication & presentation skills
  • Microsoft Excel and Outlook skills a must
14

Online Marketing Technical Account Manager Resume Examples & Samples

  • Maintenance of existing online marketing programs/tools (affiliate networks, display/retargeting networks, other tracking tools)
  • Technical support for campaigns and product launches
  • Quality assurance and testing
  • Evaluation of new technologies and trends
  • Coordination with in-house teams and external partners
  • First experience working as a technical account manager or similar work experience
  • Technical background (tracking technologies, JavaScript, HTML)
  • Good knowledge of online marketing tools (affiliate networks, DSPs etc.)
  • Excellent verbal/written communication skills
  • Strong data analysis skills and knowledge of Microsoft Excel
  • Flexible work hours and home office possible
15

Online Marketing Account Manager Resume Examples & Samples

  • Account management of clients
  • Developing online marketing plans with focus on high growth in revenue and ROI in marketing costs
  • Strategic initiatives and account development
  • Researching and implementing new online traffic and customer acquisition opportunities
  • Building-up strategic partnerships for co-operations online
  • Reporting & analyzing the ongoing marketing activities, including campaigns
  • Co-ordination with creative agencies and in-house teams
16

Online Marketing Specialist Resume Examples & Samples

  • Create & implement email campaigns: Liaise with Marketing and Design colleagues to agree content for email campaigns. Proof read and send impactful emails based on email design best practice
  • Marketing campaigns: Ensure campaigns are executed effectively on brochure sites
  • Design and update website graphics
  • Create new webpages
  • Support execution of campaigns on social media channels
  • Create digital assets (banner ads, buttons etc.) and update websites using CMS
  • Design and create web pages to support key initiatives (e.g. seasonal offers / ranges, customer events, local activity)
  • Liaise with suppliers to implement brand specific campaigns on websites (e.g. confirm artwork guidelines, setup website banners / buttons, create online entry forms)
  • Test websites to ensure they are working correctly and there are no issues with new content
  • Ensure best practice content management is implemented on website to drive SEO
  • Support the ongoing development of our brochure and ecommerce websites
  • Monitor website performance and digital marketing results to identify opportunities for improvement
  • Undergraduate degree in graphic design, web design, digital marketing or related field or an equivalent combination of relevant experience and training
  • At least 2 years digital marketing or web design experience
  • Portfolio to demonstrate work experience
  • Experience using graphic design tools (e.g. Photoshop, Fireworks)
  • Good html skills, including using html editing tools (e.g. Dreamweaver)
  • Experience using content management solutions and email marketing tools
  • Strong attention to detail and ability to check accuracy and quality of own work
  • Good working knowledge of SEO principles and analytic tools
  • Proven track record working in a fast paced, deadline driven environment
17

Online Marketing Resume Examples & Samples

  • Recruiting partners for our client’s online marketing programs with a strong focus on affiliate partnerships (focus Latin America)
  • Reporting of partner feedback and recruiting results
  • Support of competitor analysis
  • Cooperation with in-house teams
18

Director, Online Marketing Resume Examples & Samples

  • Create online marketing, online press, and online advertising plans for ADA Full Service and Online Marketing A La Carte projects
  • Find innovative and cost effective ways to brand ADA artists with associated online partners, including content development and management, grassroots community building and marketing, tastemaker sites, and genre-related digital marketing lifestyle outlets
  • Work in conjunction with ADA’s Director of Publicity to achieve overall press goals
  • Work in conjunction with ADA’s Digital Sales team on marketing drivers to complement retail promotions with online retailers as well as streaming and subscription services
  • Promote artist releases via online features, promotions, contests, and asset premieres
  • Secure online premieres for music videos and promotional video content
  • Create online banner advertising in conjunction with ADA’s Content Creation Manager
  • Recommend new digital tools and partnerships for ADA labels and their artists, including both platforms, insights, and marketing tools, as well as partnerships with upcoming sites/services
  • Guide the budgets of the genre-specific digital marketing budgets, advertising plans, etc. to manage label spend and to ensure best practices across all projects
  • Assist in brainstorming and implementing exciting new online content (exclusive audio and video content, contests, artist journals, photo galleries)
  • Build and manage new and ongoing relationships with online partners and affiliates as they relate to grassroots marketing
  • Create and execute online lifestyle marketing campaigns that brand artists, aggregate fans and mobilize fans to promote ADA artists and music
  • Hire and manage a team of digital marketers, including daily oversight, training, and professional development
  • Understanding of internet and wireless community culture and landscape
  • Understanding of interactive technologies and communication tools including email marketing, SEO/SEM, bulletin boards, SMS messaging, "instant messaging" and viral marketing techniques
  • Ability to manage multiple tasks and work in a fast-paced environment on short deadlines
  • Ability to plan, organize and execute campaigns in a timely manner
  • BS or MS in Marketing, Communications, MIS/CIS, or similar preferred
19

Online Marketing Analyst Resume Examples & Samples

  • Manage the measurement and reporting needs of the entire online marketing team, including but not limited to evaluation of over 100 paid search advertising (PPC) campaigns, email marketing campaigns, and social media and social advertising results for multiple Connections Education offerings
  • Assist with budgeting on an ongoing basis for PPC and quarterly for all of online marketing
  • Create daily, weekly and monthly PPC reports to measure campaign success, including using Salesforce ROI data
  • Tracking, reporting and analysis of multiple landing page tests for optimizing online advertising efforts, including but not limited to maintaining an ongoing record/documentation of test results and recommendations to the Online Advertising Team for development of a strategic landing page test plan
  • Tracking, reporting and analysis of multiple ad copy tests for optimizing online advertising efforts and email subject line testing, including but not limited to maintaining an ongoing record/documentation of test results and recommendations to the Online Advertising Team for development of a strategic ad copy test plan
  • Determine the key performance indicators for each area of online marketing and create dashboard reports regularly for the team
  • Research and provide competitive insight to the team in an organized report for use with optimizing ad copy testing, landing page testing, online advertising campaign optimization and other ad hoc requests as necessary for planning and strategy development and optimization
  • Assist with the integration of all lead data generated through online marketing efforts with the Salesforce database and any other marketing automation system, ensuring appropriate data reporting capabilities as needed
  • 2-3 years of online marketing experience, including paid search advertising (PPC) experience using Google AdWords, Google Analytics and Bing Ads
  • At least 1 year of email marketing experience
  • Proven interpersonal and excellent communication skills; Ability to manage expectation of others appropriately
  • Possess a positive work ethic, showing enthusiasm, a sense of urgency to meet deadlines and to be a team player
  • Proven organizational ability with strong attention to detail; able to see the big picture while paying attention to details
  • Professional and self-motivated
  • Understanding of Internet technologies
  • Proven ability to create advanced reports (pivot tables, etc.) and analytical charts and outputs
  • Database marketing automation/CRM experience
20

Specialist, Online Marketing Resume Examples & Samples

  • Manage optimization of Bell’s digital store (on mobile and desktop) and directory listings
  • Optimize visibility of store locations across key search engines and within bell.ca. Maintain a 100% accuracy rate for overall listings
  • Deep dive into insights and pursue improvements based on analysis of key performance metrics
  • Deliver clear and concise local SEO reporting to drive healthy traffic growth to store locator listings
  • Work with vendors and internal metrics, marketing teams to ensure that consumer insights are collected and pursued in actionable formats to drive the business objectives forward
  • Continuous review and optimization of the content and user experience of the existing mobile experience
  • Support project delivery (web and mobile) initiatives around mobile transformation and online store locator
  • University degree in Marketing and/or Business
  • Minimum 2 years of experience working in the digital industry with a focus on customer experience
  • Demonstrated ability/experience in advocating on behalf of the customer and in favour of user experience
  • Creative thinker with a proven track record of developing innovative ideas to improve the online customer experience
  • Ability to perform business analysis and drive to insights and actions
  • Experience using analytics and working knowledge of reporting tools
  • Working knowledge of Google Analytics, Google AdWords and Google My Business
  • Demonstrated analytical and forward-thinking traits
  • Must be detail-oriented, a strong team player with excellent organizational skills
  • Demonstrated ability to critique user experience
  • Proven understanding of usability and design best practices
  • Proficient in Excel, Word and PowerPoint
21

Online Marketing Specialist Resume Examples & Samples

  • Build, optimize, and scale effective marketing campaigns for a diverse range of initiatives (e.g., revenue generation, user sign-ups, and strategic investment) across local and global search networks such as Google, Yahoo!, Bing, and Facebook
  • Identify and test new and innovative growth opportunities that resonate with the European market
  • Stay abreast of industry trends and best practices in Performance Marketing
  • Leverage resources across Performance Marketing, Finance, Data Science, and Engineering to intelligently scale acquisition efforts
  • Manage performance metrics and budget tracking while ensuring learnings are shared and integrated into team’s workflow
22

Online Marketing Specialist Resume Examples & Samples

  • Build, optimise, and scale effective display marketing campaigns for a diverse range of objectives (e.g. brand awareness, brand consideration, conversion or strategic investment) across key top of funnel channels like display, mobile and social
  • Manage and optimize campaigns to deliver on performance metrics and budget. Communicate changes/learnings to the team and stakeholders on a regular basis and ensure that those learnings are integrated into improving the greater team's workflow and contribution
  • Support day to day communication with third party vendors and key partners (e.g. resolve issues, document challenges, create roadmaps, facilitate collaborative brainstorming sessions, etc.)
  • Stay abreast industry trends and best practices in display marketing
23

Online Marketing Specialist, China Resume Examples & Samples

  • Build, optimize, and scale effective marketing campaigns for a diverse range of initiatives (e.g., revenue generation, user sign-ups, and strategic investment) across local and global search networks, including Baidu, Qihoo, Google, Yahoo!, Bing and Facebook
  • Identify and test new and innovative growth opportunities that resonate with the Chinese market
  • Stay abreast industry trends and best practices in Performance Marketing
  • Manage day to day communication with third party vendors and key partners (e.g. resolve issues, document challenges, create roadmaps, facilitate collaborative brainstorming sessions, etc.)
24

Online Marketing Specialist Resume Examples & Samples

  • Work directly with marketing managers to insure resort brand is consistently conveyed in all online communications
  • Develop and curate on-brand, engaging content for various social platforms; including Facebook, Twitter, Instagram
  • Respond to and engage with fan comments and questions via social media, daily
  • Oversee and manages paid social media advertising and reporting
  • Track, analyze and report on weekly social media performance
  • Oversees the optimization and day-to-day management of skiheavenly.com through CMS tool
  • Works with marketing managers and any applicable internal and/or external agencies to develop resort’s online advertising plan
  • Responsible for ongoing management of display advertising budgets to insure delivered impressions match planned spend
  • Oversee search engine management and optimization; including ad copy/keyword pairing, link building and content creation
  • Support Event Marketing Manager to develop, promote and execute marketing-driven special events
  • Manage special event contract approval process
  • Support Event Marketing Manager to secure sponsorship funding and in-kind support for marketing events
  • Responsible for operating within the approved budget guideline
  • Work directly with Marketing Admin to accurately record all financial transactions within the budget accounting system for online and event advertising
25

Internship Online Marketing Resume Examples & Samples

  • You will support the Acquisition Team with the planning and implementation of SEA campaigns
  • You will have to manage your own projects, such as keyword search, ad creation, and building new search campaigns
  • You will analyze performance and offer suggestions for optimization
  • Market analysis
  • Assist in other online marketing channels, such as Display and Social
26

Online Marketing Specialist Resume Examples & Samples

  • Project management and implementation of strategies for all performance marketing tactics for Oakley, supporting brand awareness, ecommerce and retail
  • Partner with digital marketing agency, and any third party digital marketing vendors, to optimize current tactics and test new opportunities
  • Consolidate metrics for all digital marketing tactics and provide ongoing reports to communicate performance against goals (ROAS and other KPIs). Provide insights on performance and guidance for program optimization
  • Continuous review of paid search performance including keyword analysis, landing page and ad copy testing, new product support, etc
  • Monitor SEO performance and assist with keyword analysis, site audits, meta data and link building recommendations and press release optimizations. Manage implementation of onsite optimizations through the website CMS and in partnership with the ecommerce and development teams
  • Partner with digital marketing agency to further develop shopping feed and affiliate opportunities
  • Implement and analyze social advertising and display retargeting campaigns
  • Responsible for working closely with vendors to ensure all insertion orders/statements of work and invoices are maintained and processed properly
  • Communicate with agencies regarding all promotions, site optimizations and brand activations, ensuring that opportunities are maximized to support these initiatives within performance marketing channels
  • Develop and maintain a performance-marketing calendar that aligns with Global Marketing Calendar, Online Merchandising and key events
  • Execute marketing efforts that achieve brand, product, traffic and sales objectives
  • Ability to work cross-departmentally to gather assets, business requirements, marketing goals and objectives, etc
  • Stay current with best practices, strategies, legislation and industry standards related to digital marketing tactics
  • Track and analyze trends, competitive landscape, consumer insights and current state of the business
27

Director, Global Online Marketing Resume Examples & Samples

  • Stay informed of the ever-changing digital marketing landscape and proactively identify new opportunities
  • Analyze data and provide data-driven recommendations for optimization
  • Create and test digital marketing strategies to drive retail store business
  • Manage and develop internal team, as well as external agency relationships
  • Oversee budgets to support brand strategies while delivering aggressive ROI
  • Assist Sr. Director with the global expansion of marketing programs, liaising with local markets
  • Advance knowledge of SEM with ability to address ongoing business needs, including
  • Effective time-management and project management skills
  • Ability to prioritize responsibilities in line with business objectives
  • Exceptional analytical skills, with the ability to build reports and summarize data in meaningful way for the goals of the business
  • Excellent attention to detail and quality assurance capabilities
  • Team-player with excellent relationship-building and communication skills
  • Ability to work in a fast-paced, “self-starter” environment
  • Demonstrated ability to lead cross-functional teams, work with internal colleagues, and manage external vendors through a positive, collaborative, and transparent inter-personal approach
  • Bachelors (B.A. or B.S.) from a four-year college or equivalent
  • 7+ years marketing experience required, E-commerce and/or luxury brand experience preferred
  • Experience with bid management tools (e.g. Marin, Kenshoo)
  • Strong knowledge of SEO best practices across global web properties
  • Knowledge of ATG Platform a plus
28

Online Marketing Expert Creatives Resume Examples & Samples

  • Maintaining content based on client requests
  • Reporting & analyzing relevant KPIs
  • Collaboration with in-house teams and external partners
29

Trainee Global Seo-online Marketing Resume Examples & Samples

  • SEO Education: You will support the members of the global SEO team in preparing SEO material (documents, reports, analysis and presentations) that will be used to share SEO guidelines across the organization
  • Reporting and Analysis: You may be asked to pull ongoing key performance indicators from available tools, compile and analyze the data in order to define key SEO issues/opportunities at a global, regional or local level
  • Project management: You will assist the global SEO lead and full SEO team in managing and coordinating the current/future team projects (you will do so by managing project tracking tools, share updates and ensure shared visibility of tasks inside and outside the team)
  • Onsite Optimization: You may be asked to support a number of onsite SEO enhancements (example: Technical changes, content/meta data enhancements…)
  • Offsite Optimization: You may be asked to support a number of offsite SEO enhancements (example: Creation and analysis of link reports, creation and management of partners’ database, …)
30

Online Marketing Specialist Resume Examples & Samples

  • Passion for quality design and innovation
  • Excellent analytical & decision making skills
  • Strong communication skills - listening, good questioning capability, strong written, verbal communication, and presentation skills
  • Strong interpersonal skills to work in a collaborative remote team environment
  • Impeccable attention to detail and highly organized
  • Capable of meeting tight deadlines
  • Relevant digital / online marketing qualification OR project management qualification
  • Atlassian Jirafor project planning & Coordinating
  • Slack
  • Drupal content management system
  • SEOMoz
  • Web Master Tools
  • Google Keyword Planner
31

Online Marketing Executive Resume Examples & Samples

  • Supporting the forward planning cycle for the digital display activity
  • Develop a subject matter expert approach to the display digital advertising
  • Focusing on trends, competitor analysis and display campaigns
  • Negotiating media space, identifying opportunities to target audience
  • Working closely with the technology teams to support active projects
32

Senior Online Marketing Specialist Resume Examples & Samples

  • Own distribution of new Avast products outside of our core antivirus range (CleanUp, VPN, Password manager)
  • Lead distribution all the way from initial market research, competitive analysis, mediaplanning and execution to evaluation and presentation of results
  • Develop online mediaplans and budgets, decide channel mix for various countries together with our GoLocal team
  • Propose new innovative distribution channels, partnerships, tools
  • Execute and coordinate new product distribution efforts within the user acquisition team (search, advertising, partnerships, and other channels) and the rest of the company
  • Work closely with marketing, product management, engineering, BI, e-commerce and other departments to achieve strong userbase and sales growth for the new products
  • Negotiate terms with external distribution partners world-wide
  • Shape the future of Avast product portfolio by proposing new features, apps, and product concepts
  • 5+ years of experience in on-line with focus on marketing campaigns planning and execution
  • Proven track record in planning and execution of online performance campaigns (both paid and organic), preferrably international
  • Overall understanding of the online, web & software ecosystems and latest trends
  • Strong sense of ownership and accountability, „can-do“ attitude – ability to see things through from concept to final execution is a must
  • Ability to manage multiple projects in a fast-paced environment
  • Background in product / project management, e-commerce, web analytics, your own online project or startup is a plus
  • Communication and negotiation skills, fluent English (Czech is not required)
33

Online Marketing Analyst Resume Examples & Samples

  • Use tools like Hadoop/Hive, Oracle, ETL, R, PHP, Python, Excel, MicroStrategy, and many other internal tools to work efficiently at scale
  • 5+ years experience with SQL
  • 5+ years of quantitative or statistical analysis experience
  • 5+ years of experience managing a project
  • 5+ years of experience in marketing, advertising or growth
  • Internet Marketing experience preferred
34

Online Marketing Executive Resume Examples & Samples

  • Updating Ticketmaster.ie with timely, relevant, high quality, keyword rich and on-brand content
  • Content creation, monitoring and analysis of social media platforms
  • Identifying and engaging relevant communities and influencers within the social space
  • Liaising with clients, venues and internal departments on the promotion of events
  • Focusing on increasing visitors and improving conversion rates
  • Planning, creating and delivering email communications to targeted audiences
  • Online channel monitoring and analysis
  • Troubleshooting issues and liaising with relevant departments for resolution
  • Seeking relevant marketing opportunities for the Ticketmaster brand and its products
  • Additional online marketing /e-commerce duties as required
  • 3rd level degree in marketing or related discipline is advantageous
  • Knowledge and experience of the social media landscape
  • Understanding of email and social media best practice
  • Knowledge of and interest in e-commerce
  • Previous experience with image editing software, Wordpress and CRM systems is beneficial
  • Ability to learn use of proprietary systems quickly
  • Understanding of data protection principals
  • Understanding of html and other coding languages beneficial but not essential
  • Comfortable liaising with technical teams
  • Interest in analytics and ability to translate data into meaningful information
  • Excellent literacy skills including writing style, attention to detail and accurate use of the English language
35

Digital & Online Marketing Specialist Resume Examples & Samples

  • 1/ Capable to communicate at a native level in written and verbal in Japanese
  • 2/ Can work accurately and do always double check each work by her / himself
  • 3/ Have some knowledge of HTML
  • 4/ Prefer to have some experience in email and online marketing experience
  • 5/ Over TOIEC score 700 or an equilibrant English certificate. 6/ Can use Microsoft Office, Dreamweaver or similar web tool
  • 7/ Prefer to have some experience in use of Adobe Site Catalyst
36

Director, Online Marketing Resume Examples & Samples

  • Manage product selection for email campaigns
  • Minimum Required: B.A., in Marketing, Business or related field
  • 6 - 10 years in Online Marketing, Retail, Database Marketing, or Online Media Planning
  • Proven track record in successful on-line content management, utilizing analytical skills to make decisions and solid understanding of social media as a vehicle for promoting a brand
37

Director, Online Marketing Resume Examples & Samples

  • Oversee team focused on search and affiliate marketing
  • Manage online media relationships, which include contract negotiations, creative development, and implementation
  • Work with product and tech teams to identify and implement conversion rate optimization initiatives
  • Analyze ROI and oversee other relevant reporting activities
  • Prospect and test new online traffic sources & partners
  • Manage team to pre-defined monthly revenue and margin goals
38

Director of Online Marketing Resume Examples & Samples

  • Oversee and have hands-on management of SEM and other marketing campaigns
  • Manage team of eight (8); help establish month goals and track performance against them
  • Prospect and test new online traffic sources
39

Senior Specialist, Online Marketing Resume Examples & Samples

  • 2+ years’ experience in online sales
  • Experience working with freemium and ecommerce subscription models
  • Needs to be a creative thinker and problem solver, thrive in fast paced environment,
  • Prioritize and oversee multiple projects at once, have attention to detail and work well in cross functional teams
  • Ability to handle multiple priorities, and meet deadlines
  • Relentless driver for customer satisfaction/advocacy
  • Experience in Agile Methodology highly preferred
  • BA/BS or equivalent online sales experience
40

Online Marketing Specialist Resume Examples & Samples

  • You’ll use your strong online marketing experience to drive traffic acquisition for the Smarter Traveler business. You have at least 1 year experience of direct response marketing
  • You will create opportunities, both for the company and for yourself
  • In this role, you WILL make a difference – a measurable difference, right off the bat!
  • Manage internal development efforts to launch new partners (e.g., new landing page requirements, pixel integration, product feeds, tracking links, etc.)
  • Create campaign launch/test plan for key partners you manage; you will be driving strategy
  • Run data analysis & identify opportunities for optimizing the full funnel (CTR, Engagement, CR)
  • Aggressively work to generate incremental revenue from your partner portfolio
  • Set performance goals for each partner initiative and work towards meeting these goals
  • Identify a campaign plan for top partners, focusing efforts on the items that will yield the greatest return on the time investment
  • Collaborate with internal functional teams to maximize channel performance (this includes product, design and analytics)
  • You MUST love Data Analysis! We do give an exercise as part of our interview process
  • Strong computer competency; proficiency in Excel
  • Proven analytical and strategic thinking skills. You must be able to share multiple examples of strategic thinking that yielded a meaningful return on the business you worked on
  • Experience with interfaces such as Google Display Network, Facebook Ad Manager, Commission Junction portal and Salesforce preferred
  • Proven success in a fast-paced, entrepreneurial environment with a roll-up-the-sleeves approach
  • Experience working with various, cross-functional, internal and external groups to deliver meaningful results on time and on budget with limited direction
  • Highly organized with proven ability to manage multiple projects at a given time
  • Proven track record of obtaining results from resources that are not directly on the team
  • Ability to meet deadlines, prioritize & perform a variety of tasks over the course of the workday
  • High self-motivation with a sense of urgency, strong project management skills
  • A minimum of 3-5 years of experience in a marketing position
41

Online Marketing Specialist Resume Examples & Samples

  • Provide contributions to strategy development
  • Assist in the management of agencies and the successful delivery of campaigns to market across a number of geographies
  • Assist in managing day-to-day channel tactics and creative development and provide periodic reporting to senior management and cross functional partners
  • Execute pilot programs, drive a/b testing and continuous improvement across established programs
  • Partner with analytics to develop actionable insights that drive the channel(s) and business forward
  • Monitor and report on channel KPI’s, derive performance insights from weekly dashboards, and represent the channel(s) in executive reviews
  • Act as channel point of contact and subject matter expert for external and internal partners
42

Online Marketing Associate, UK Resume Examples & Samples

  • Increase $ contribution to pipeline from Online Advertising for the UK market
  • In conjunction with the Online Marketing Manager assist with account and campaign structuring, ad text creation and testing, automated and manual bid management, keyword research, conversion tracking and optimisation , performance analysis, landing page analysis and testing
  • Plan, execute and report on display activity within the UK Market in conjunction with the Online Marketing manager to include - working with agency partners to develop media plans, trafficking and implementation, reporting on findings, working with the creative and country teams on display creative formats and messages and optimising these messages accordingly
  • Assist with forecasting, managing and reporting on quarterly numbers for clicks, leads, converted leads, pipeline for all online advertising activity
  • Implement, manage and optimise Social Media advertising campaigns across Linkedin, Facebook, Twitter etc to include - campaign set up, ad text creation and testing, regular reporting
  • Administration to include managing budget setup and approval process in a timely manner
  • Strong negotiating skills and ability to always focus on driving the best conversions at the best price possible
  • Keeping on top of market trends and ensuring we are first to market with new online advertising initiatives
  • 2 to 4 years experience working within online advertising in the areas of Pay per click (PPC), display, mobile or social media
  • Strong attention to detail and loves working towards clear goals
  • Loves data, metrics - both analysing and finding ways to improve on your goals
  • Ability to work under pressure, know your accounts and campaigns inside out in order to provide information in a short period of time
  • Technically aware & competent, particularly in web technologies
  • Enthusiastic & flexible working attitude
  • Strong negotiating and relations management skill
  • Google Advertising Professional certified
  • Previous PPC campaigns management experience using bid management tools is ideal
  • AB testing/UX experience
  • Previous experience using Salesforce
  • Agency experience is a plus
  • Understanding of the UK market, search trends, key opportunities, cookie legislation etc
43

Mgr, Online Marketing Resume Examples & Samples

  • Drive targeted and qualified traffic via SEM, display, retargeting, prospecting etc
  • Increase conversion rate via CRO, platform optimization, CMS, testing etc
  • Work with territory managers to increase affiliate and 3rd party revenue
  • Work with territory managers and HQ brand team to manage localized branding campaigns
  • Lead social media to increase demand for brand and products, manage social communities, and increase traffic to sites
  • Minimum of 10 years of experience in eCommerce ideally within a technology software or eCommerce company with strong emphasis on digital acquisition channels targeting consumers
  • Proven track record in growing online acquisition revenue through data driven strategies and execution within a quarterly target environment
  • Thrives in a dynamic, fast paced environment that values accountability
  • Self-motivated, great multi-tasker, passionate about digital therefore up to date with the latest digital trends
  • Analytical, proactive and creative problem solver with a need and affinity for telling campaign performance stories through data to influence future investments
  • Strong cross-functional relationship builder and organizational skills with proven experience in a matrix, multi-business group company
  • Experience working with agency partners and collaborating with internal teams globally and across business groups
  • Fluent in both written and spoken English and Japanese, great communicator and proven ability to work with regional and global teams
44

Online Marketing Resume Examples & Samples

  • Develop detailed campaign project plans, including campaign goals, messaging, call to action, marketing distribution channels, and global campaign schedule
  • Create compelling and effective copy that fits the appropriate audience and marketing channel while maintaining Kindle’s brand and voice
  • Oversee concept and creative development of campaign materials
  • Forecast, track, and report campaign effectiveness metrics as well as overall ROI to internal stakeholders. Plus, continually monitor, analyze and tune campaigns to maximize conversion
  • 5+ years of related experience in demand generation, marketing communications, product marketing, or channel marketing
  • Strong project management skills and experience, including managing internal stakeholders and external teams, and multiple campaigns and projects at once
  • Superior oral and written communication skills with an innate attention to detail
  • Bachelor's degree in marketing, business, communications, or relevant field of study
  • Experience in high-tech products/services preferred
45

Online Marketing Analyst Resume Examples & Samples

  • SEO and SEM: Support Traffic team on respective category: associates program and SEM
  • Strong bias for action and ability to prioritize and learn fast
  • Masters degree is a plus
46

Junior Online Marketing Resume Examples & Samples

  • Navigation and search experience: Browse/search experience projects
  • Ability to learn fast and successfully manage multiple projects at one time
  • Experience in data analysis – confident manipulating large sets of data (SQL knowledge a plus)
47

Junior Trade & Online Marketing Specialist Resume Examples & Samples

  • Manage the launch of new products on online partner websites
  • Continue to track and improve the execution of the overall portfolio
  • Gather the required information from different stakeholders and platforms and communicate this information to accounts and channel partners
  • Highlight and drive best practices for online content execution
  • Drive online and offline campaigns with channel partners
  • Control & improve online execution
  • Monitor and report the performance of focus channel partners in terms of product page content and execution
  • Provide solutions and help improve the process of creating and delivering product information for online retailers
  • Look for trends happening online and offline in Switzerland as well as in Germany and Austria
  • Develop Social Media campaigns together with retail partners around events and happenings
  • Control and maintain internal tools (planning templates, etc.)
  • Update and create Marketing keynotes and product presentations
  • Business school degree with focus on Marketing / Digital marketing and Analytics
  • Trade marketing and sales understanding
  • Excellent analytical skills, expert with MS Excel
  • Communication, presentation, interpersonal and team-oriented skills
  • Working knowledge of Adobe Suite, specifically Photoshop and Dreamweaver
  • Preferably a basic understanding of HTML coding
  • Fluent in written and spoken English required and an excellent level of German preferred. Any other European language would be an asset
48

Online Marketing Specialist Junior Resume Examples & Samples

  • Optimize the visibility of Fashion categories in Amazon
  • Manage merchandising to have relevant news on the main pages in Amazon Fashion
  • Participate in the creation of promotional and events- shops (eg Sales , Back to school , Christmas )
  • Improve the visibility of the brands creating dedicated stores and merchandising spaces
  • Propose improvements on the pages to improve the customer experience
  • Follow the success indicators , identify risks , implement corrective actions
  • Excellent academic records: Top 15% of your class
  • Strong digital marketing skills
  • Excellent analytical skills and a high affinity for numbers and the work with key performance indicators
  • Fluent English , both orally and in writing . A very good level of Spanish is also essential
  • High Excel level and very quick learner
  • Knowledge of other languages like (database, html) will be an advantage
  • An affinity or first experience in the fashion industry will be a plus
49

Online Marketing Intern Resume Examples & Samples

  • Work closely with SEM Account Managers doing digital marketing tasks and/or special projects
  • Implement SEO best practices while learning them
  • Write meta content to support client SEO initiatives
  • Proofread professionally written content for errors prior to posting
  • Transfer written content and photos from a client’s existing website to the their new website
  • Ensure business NAP consistency across relevant online directories
  • Work with team members to develop + understand digital marketing strategies that will meet client’s objectives
  • Capable of taking initiative on directed tasks to meet set deadlines
  • Ensure all of the client’s online assets are designed and branded appropriately across the web from Facebook to Twitter, to Google+ to their website, etc
  • Ability to professionally communicate with the clients
  • Ability to work with domain name registrars to retrieve and transfer domain names (preferred but not required)
  • Basic knowledge of search engines and ranking factors
  • Basic understanding of search marketing and marketing principles and /or disciplines
  • Intelligent with the ability to multitask
  • Must be detail oriented with strong attention to follow-through on tasks assigned
  • Comfortable with Microsoft Office Suite (Excel proficiency a must)
  • Intermediate knowledge of HTML/CSS is a plus
50

Online Marketing Intern Resume Examples & Samples

  • Fluent in English both verbally and written
  • Strong analytic and communications skills
  • Dynamic
  • Academic excellence - attends top university
  • ECommerce or startup background
  • Candidates with previous experiences in online marketing
51

Online Marketing Specialist Resume Examples & Samples

  • Managing digital marketing activations (peak and always on) in Philips Personal Health Nordic (Sweden, Norway, Denmark, Finland)
  • Drive user experience throughout the entire online consumer decision journey, across product categories, as part of Nordic Digital Marketing Team
  • Support digital change management in the commercial organization across different areas of expertise
  • Ensure max effectiveness and business results of digital touchpoints and marketing activations
  • 2-3 years working experience in an agency, strong in operational online marketing task for clients (website management, SEO/SEA, content management, etc.)
  • Business degree or related studies
  • Strong interpersonal skills, connecting and motivating people
  • A driven, solution-oriented candidate, who is an excellent project manager, able to organize a multi-functional team
  • Excellent fluency in written/spoken English; fluency in at least one Nordic language is required
52

Online Marketing & Product Launch Intern Resume Examples & Samples

  • Help us bring a new product to market
  • Build and grow an online community
  • Measure conversions, create Facebook campaigns and track ROI
  • Manage email campaigns to increase engagement
  • Help us to create, launch and manage a crowd funding campaign!
  • Creative, passionate and gets sh*t done!
  • Entrepreneurial spirit and hands-on mentality
  • Crazy about start-ups and online marketing
  • Has a sense of humour and is a real team player
53

Manager, Online Marketing Resume Examples & Samples

  • Support workflow, resource utilization, and collaboration between customers, Business Analysts, Solutions Architects, Solutions Engineers and Data Analysts
  • Perform administrative tasks within key marketing systems
  • Establish standard reports and dashboards in order to actively monitor performance and identify opportunities to optimize workflow and communication within the team
  • Write and publish regular project status reports
  • Lead efficient meetings, explain data and technical details to non-technical audiences, and balance collaboration with getting-things-done
  • Develop project documentation, including, but not limited to: user stories, yes-no decision diagrams, issues logs, risk registers, project status reports, blogs
  • Track record of using Agile and Scrum development processes to develop software
  • Familiarity with marketing automation systems (e.g., Eloqua)
  • Familiarity with web analytics platforms (e.g., Adobe Analytics)
  • Solid analytical skills including advanced skills Microsoft Excel (e.g. Pivot Tables, charts, complex formulas, VBA / Macros)
  • 5+ years of work experience and BA/BS in related field
  • Great problem solving skills and the ability to learn on your own and work in an ambiguous environment
  • Ability to guide and mentor project team members
54

Online Marketing Specialist Resume Examples & Samples

  • Bachelor’s degree in relevant field (Business, Computer Science, Marketing or similar discipline)
  • Minimum 3 years of work experience in Marketing
  • 3 or more years of experience in online marketing, including email & nurture marketing
  • Advanced proficiency in Microsoft Excel
  • Proficiency in standard database sources: CRM, Marketing Automation (preferably Marketo)
  • Relevant experience with external data sources: NetProspex, Data.com, Zoominfo
  • Prior experience working within the medical industry
55

Director of Online Marketing Resume Examples & Samples

  • Bachelor's degree, preferably with a concentration in advertising, marketing, communications or related field
  • 5+ years of experience in the field of media with a focus on digital planning
  • Knowledge of the principles of advertising, marketing and media
  • Knowledge of the dynamics of online media, how each performs alone, together and are constantly changing
  • Knowledge of all aspects of digital media, including search, PPC, SMS, programmatic, social media and mobile marketing
  • Fluency in mathematical concepts. Ability to translate data into well-articulated ideas
  • Ability to understand media data sources in terms of what is measured, the method, and information reported
  • Proficiency with Word, Excel and PowerPoint/Keynote
  • Working knowledge of DSPs and DFPs
  • Proficiency with media tools such as SmartPlus/Strata, Simmons, MRI, CoMScore, Adviews, etc
  • Google AdWords and Google Analytics certification
56

Senior Online Marketing Specialist Resume Examples & Samples

  • Achieve goals set for the marketing channels including sales, traffic and level of efficiency
  • Design experiments and leverage various tools to implement A/B or multivariate tests to provide in-depth insights to the marketing team on the effectiveness of online initiatives
  • Provide expert perspective on approaches, technique, tools, and visualizations in resolving marketing-related business problems
  • Identify opportunities in conjunction with fellow Marketing Specialists to optimize our online advertising efforts, to encourage visits and increase conversion
  • Develop a reliable, efficient and actionable reporting framework to measure marketing performance to be used within the Online Marketing team and to be distributed to the Senior Management Team on a periodical basis
  • Work to create automated reports, dashboards to track online advertising at a global level
  • Collaborate with the Amazon teams & fellow subsidiaries to take advantage of the potential synergies, share relevant strategies, and perform joined initiatives whenever possible
  • 4+ years’ experience in a related online marketing role
  • Familiar with online marketing tools such as Affiliates, Google Analytics, Google AdWords, SEOMoz, Webmaster Tools, etc
  • Thorough understanding of testing, experimentation, measurement, and marketing analytics
  • Experience with analytical tools and Excel skills (pivot tables, vlookup, etc)
  • Excellent verbal, written, communication and presentation skills
57

Aarp Online Marketing Production Analyst Resume Examples & Samples

  • JAVA, J2EE, HTML5, Angular JS
  • Knowledge on CMS system (Adobe Enterprise Manager, Drupel etc.,)
  • Knowledge on SEO is desirable
  • Experience in publishing articles for the web
  • Demonstrated ability to work under tight deadlines
  • Minimum 3-5 years in digital technology/ medium- large website support, Content Management, (Adobe Experience Manager AEM 6.1, Drupal), journalism, online marketing, communications, digital media, or related area
  • Outstanding writing and editing skills with a focus on details and accuracy.Experience publishing articles for the Web
  • Knowledge of SEO, online analytics (Omniture), Content Workflow Management (IMP),K4 Publisher tool, Adobe Creative Suite , InDesign
  • Comfortable in a fast-paced environment
  • Working knowledge of online marketing processes
  • Ability to work independently and well with a diverse group of people throughout the organization
  • Bachelor's degree in marketing, Information Technology, Communications/Journalism, or related field
  • Outstanding communication skills, fluent English communications (written and speaking)
  • Exceptional organizational skills with ability to complete projects and handle multiple tasks simultaneously and on short notice
  • Customer service-oriented approach
58

Director of Online Marketing Resume Examples & Samples

  • Manage the online marketing budget with direct responsibility for the P&L for the channel
  • Manage a world-class online-marketing team and effectively drive them towards achieving goals
  • Lead the development, monitoring, and achievement of goals and financial objectives
  • Communicate strategy, progress and results to the leadership team on a regular basis
  • Create frameworks for managing, analyzing, and optimizing growth efforts
  • Analyze all aspects of the growth conversion funnel, identify the largest areas for improvement, and implement strategies to capitalize on these opportunities
  • Drive improvements in search & retargeting marketing processes
  • Work closely with product teams to optimize landing pages and increase conversion
59

Manager, Online Marketing Resume Examples & Samples

  • Responsibilities for this position include but are not limited to the following
  • Define requirements, tasks, and resources associated to SEO strategy
  • Owner of key metrics for measuring engagement, likes, links, and leads
  • Manage and execute implementation of SEO strategy
  • Manage a team of marketing analysts, interns, and 3rd party content producers
  • Blogger outreach to cultivate relevant bloggers who can contribute to our site content and SEO efforts
  • Communication to clients, team, and management on strategy/project development, timelines, and results
  • Communication to team and management on project development, timelines, and results
  • Develop and implement link building campaigns
  • Support user surveys, tracking, and feedback
  • Collaborate on client strategy and goal definition for success
  • Manage posting of content across social channels
  • Keep pace with SEO, search engine, social media and internet marketing industry trends and development
  • Monitor and evaluate search results and search performance across the major search channels in order to improve rankings
  • Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
  • Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific
  • Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
  • REQUIRED KNOWLEDGE/SKILLS/ABILITIES
  • Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process
  • 2+ years experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
  • Experience working with CMS and building/administering content in multiple CMS environments
  • BA/BS degree in marketing, business, social science or related fields
  • Project management across multiple channels and communicate with relevant partners
  • Ability to draft compelling story for internal executives for understanding the value and engagement driven
  • Ability to analyze large data sets and identify trends, opportunities, and obstacles to the business
  • Demonstrated ability to organize, manage details and juggle multiple tasks in a fast paced environment
  • Passion for SEO and overall internet marketing
  • Outstanding ability to think creatively, strategically and identify and resolve problems
  • Ability to foster strong client relationships at various levels
  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
  • Ability to clearly and effectively articulate thoughts and points
  • High levels of integrity, autonomy, and self-motivation
  • Excellent analytical, organizational, project management and time management skills
  • High-level proficiency in MS Excel, PowerPoint, and Word
  • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
60

Online Marketing Associate Resume Examples & Samples

  • Create, develop and amend emails through use of HTML, CSS & Media Queries
  • Email campaigns deployed in a timely and compliant manner as per the email marketing schedule
  • Working with campaign managers in the UK to deliver email activity
  • Implement and test automated marketing lifecycle journeys & programmes
  • Conduct A/B testing and MVT to determine effective strategies for market segments
  • Monitoring deliverability of campaigns to ensure maximum impact
  • Documentation of all standards, procedures and policies of email marketing activity
  • Input into reporting and analysis campaign and monthly reporting and dashboards
  • Consistent data-driven optimisation of segmentation and targeted value driven messaging
  • Any other reasonable duties as required
  • Minimum 4 years of email marketing experience
  • Working knowledge of a Tier 1 Email Service Provider or Marketing Automation Tool
  • High level of HTML, CSS & Media Queries knowledge
  • History of creating business rules to populate dynamic content dependent on data rules and criteria
  • Previous A/B or Multivariate testing
  • Good understanding of web analytics packages (Google Analytics or Omniture)
  • Creating, editing & producing creative assets for use in email marketing
  • Dotmailer or Marketo Email Marketing Platforms
  • Financial services industry & investment products
  • Contextual Email Marketing capabilities
  • Responsive and Adaptive email design and coding techniques
61

Marketing Executive Online Marketing Resume Examples & Samples

  • Understanding of best practice email communication techniques
  • Good experience in email campaign building and deployment
  • Experience and knowledge of writing & editing email content to maximize customer engagement
  • Ability to keep skill set up to date at all times with external reading and knowledge building
  • Experience in data segmentation
  • Strong knowledge of tactical techniques
  • Highly motivated team player with the will and ability to succeed and be a decisive self-starter
  • Build out workflows in Eloqua
  • Create /amend HTML emails in Eloqua
  • Analyse results and use to improve customer journey
62

Online Marketing Specialist Resume Examples & Samples

  • Collaborate closely with cross-functional development teams on UI design and development
  • Social Media campaign execution, measurement and reporting
  • Create and manage e-mail marketing communications to consumers in conjunction with the wider team
  • Contribute to the digital content plan to supplement across social media channels
  • Assist with post campaign reporting via KPI reports and revise & refine where necessary
  • Ensure all digital output is accurate and adheres to company policies, regulatory and legal requirements
  • Work collaboratively wider digital team to create, edit and share compelling content to drive digital engagement
  • Increase awareness of the brand using digital platforms
  • Support digital marketing activities in conjunction with internal stakeholders and third party suppliers
  • Degree in marketing or relevant digital marketing qualification
  • 3 years + experience working in a digital marketing capacity
  • Google Certification is desirable
  • E-mail marketing experience an advantage
63

Online Marketing Specialist, International Resume Examples & Samples

  • Hands-on experience in the design, development or support building a website
  • Ability to pick up software/ tools easily. Experience with one of the following software is an advantage: Adobe Photoshop, Adobe Creative Suite with InDesign, Illustrator. Basic HTML is a bonus
  • Demonstrate understanding of the IT industry and B2B marketing
  • Ability to translate technology concepts into concise business focused messages
  • Possess strong interpersonal and communication skills as these will be critical to the candidate’s success in working in a multicultural organisation alongside virtual teams located in many different countries and time zones
  • Proficiency in the use of both written and spoken business English
  • Enthusiastic, self-motivated and high-energy individual
  • Self-starter and strong in project management as well as on time delivery
  • Ability to work to fast turnaround schedules, when required, as well as manage tight deadlines
  • Team player and fun to work with
64

Online Marketing Analyst Resume Examples & Samples

  • Proficiency using the Internet and other Microsoft Office tools is required with knowledge of Google AdWords, Bing adCenter, and related online marketing campaigns
  • Strong creative skills, come up with ad concepts and work with designers to bring them to life
  • Strong communication, oral and written skills
  • Candidate must be a self-starter who can work effectively under minimal supervision
65

Kindle Online Marketing Intern Resume Examples & Samples

  • Problem solving ability (good with metrics)
  • Communications effective written and spoken communications skills in Portuguese and English
  • Entrepreneurial spirit and ability to try different things
  • Proficiency with data and use of Excel
  • SQL, Programming, Microsoft Excel, and Analytical skills
66

Online Marketing Analyst Resume Examples & Samples

  • Cross company trait and segment implementation and management. Ensuring the DMP delivers on its potential to revolutionise how we manage and leverage our digital audiences, by guaranteeing robust and impactful audience segments are created and maintained. Ensuring all traits and segments within the DMP are accurate and fit for purpose is key to achieving success – as well as creating new traits where required, identifying opportunities to align requirements and streamlining the number of audience segments we use. Managing a process for new segment creation will be very important
  • Trait and segment reporting and optimisation. Ensuring the business is aware of live segments, their traits, size, use, and performance across business units and channels, providing recommendations on how to scale activity and improve results to either deliver more revenue for Sky at same marketing cost, or reduce marketing costs and deliver same revenue, or to increase customer engagement
  • Good working relationship with our DMP vendor and business stakeholders Ensuring the DMP vendor are willing to offer support where needed and that they’re providing recommendations on how we can improve our trait and segment set-up, based on other company successes in the market place – and working across all teams in NOWTV as the knowledge expert on audiences and capabilities for the DMP to implement the audience strategies and trading plans. Prioritise briefs and requests, working with business stakeholders to refine them (so as to manage complexity and control segment proliferation in the DMP)
  • Drive test and learn activity. Ensuring the DMP is set up to lead the market and deliver the best results. Make recommendations on tests NOWTV could run to see whether altering our set-up would achieve greater success
  • Passion for Online, digital marketing and the use of technology to improve the customer experience
  • Experience of using a DMP tool e.g. Adobe Audience Manager
  • Expertise in data-driven optimisation of marketing plans or media plans
  • Knowledge in the following areas: Marketing Segmentation, Audience Buying, Targeting,
  • Experienced marketer or product marketing professional
  • Proven expertise in data-driven optimisation of online marketing channels
  • Strong knowledge of digital media and traffic generation tools such as digital display advertising, PPC/SEO, Affiliates
  • Experienced of using insight & analytics to develop targeted market segments
  • Able to glean insight from large data sets and drive commercial change from the findings
  • Excellent team contributor with a strong track record of delivery on both business-as-usual and project based work
  • Knowledge of tracking and tagging technologies used across both marketing and ecommerce
67

Online Marketing Analyst Resume Examples & Samples

  • University Degree in Engineering, Mathematics, Economics or Business Administration
  • Extremely analytical and passionate about e-commerce
  • Excellent written and oral communication skills in Italian and English
  • Engineer or double degree is a plus
68

Online Marketing Intern Resume Examples & Samples

  • University Degree in Engineering, Marketing, Economics or Business Administration
  • Advanced Microsoft Excel skills
  • Some previous experience - whether through student practice, summer internships or university research collaborations
69

Senior Online Marketing Spec Resume Examples & Samples

  • Brand, Social Media & Content Marketing
  • Minimum 5 years of experience in marketing, preferably driving digital integrated campaigns with strong copywriting & localization skills
  • Minimum 2 years of experience in hands on social media marketing in a B2C environment
  • Experience in brand management with a strong focus on content marketing and social media
  • Must have experience in Adobe digital platforms, including Omniture and some photo editing skills
  • Team player, proactive and creative problem solver
  • Fluent in both written and spoken English and Mandarin, great communicator and proven ability to work with regional and global teams
70

Online Marketing Specialist Resume Examples & Samples

  • Manage a portfolio of third party digital programs to budget, including negotiating terms with vendors, setting up program parameters and filters, ensuring accurate lead capture and import, and monitoring follow up cycles with sales
  • Identity new vendors to test and set up new programs to scale
  • 1-2 years’ experience in marketing or sales within a corporate environment, preferably within cloud computing
71

Senior Manager, Online Marketing Resume Examples & Samples

  • Define strategy and tactics for achieving AOP (annual operating plan) targets for traffic and customer acquisition
  • Optimally allocate demand generation budget of $13M/year. Current allocation is for paid search, paid social, product listings, display, and affiliate channels
  • Actively manage media agency to deliver targets. Build a strong working relationship
  • Bring innovative ideas of new demand generation opportunities by staying up to speed with industry trends. Seek, evaluate, and drive new experiences/technologies to drive the business forward
  • Measure and report KPIs and provide in-depth performance analysis when needed
  • Manage a strong team of specialists by providing guidance and strategic oversight. Develop direct reports, provide development, coaching, motivation, support and feedback to team members. Create an atmosphere of team work and collaboration
  • Build strong cross functional partnerships within Keurig.com and the enterprise. Influences and leverages other teams within the broader organization to advance cross channel objectives
  • Experience leading a team of professionals
  • 6-10+ year’s experience in related field; 5+ years supervisory experience
  • Strong business and financial acumen and strategic agility
  • Solid understanding of ecommerce technologies and strong desire to learn and stay abreast of new and emerging trends. In particular, experience with DMP and marketing automation preferred
  • Ability to work well independently and with a team
  • An excellent communicator, in both written and oral communications
  • Ability to juggle multiple projects, set priorities and meet deadlines while working concurrently on multiple projects with challenging deadlines
  • Ability to thrive in a dynamic, collaborative and fast paced environment
  • Ability to follow Keurig policies and procedures
72

Online Marketing Resume Examples & Samples

  • Provide support for the developing and growing online paid marketing channel. They will be the point person to maintain current and new 3rd party relationships, including ad network, creative, and technology relationships
  • Follow-up on inquiries and proposals from other potential new partners, and help decide which are most opportunistic for Overstock
  • Work with the team to develop campaign, bidding, and segmentation strategies
  • Manage PLA ads and reporting tools to develop high-impact, results-oriented, advertising campaigns
  • Learn and use our technology to drive customer acquisition and strategically target current customers, site visitors, and prospects
  • Compile and interpret data daily to measure performance and form optimization and growth strategies
  • Learn and apply new skills as necessary to ensure the future success of the company
73

Associate Manager, Online Marketing Resume Examples & Samples

  • The ideal candidate will possess an analytical mindset and relentless drive for performance to optimize our search marketing campaigns for maximum efficiency and effectiveness
  • In lieu of relative online marketing experience, candidates graduating with a quantitative degree in Economics, Math, Statistics, etc. will be highly considered
  • Any knowledge of SEM, experience with A/B and/or multivariate testing and working for consumer internet brands with similar conversion models is a huge plus!
  • Advanced knowledge of Excel and some experience using Google AdWords, Yahoo Marketing Solutions, MS AdCenter, Facebook campaign management tools, third party ad serving tools, etc
74

Senior Manager, Online Marketing Resume Examples & Samples

  • Analyze and maintain state-of-the-art skills in e-Commerce applications by supporting new initiatives to be launched online; including identification, Business Requirements, and prioritization of automation needs
  • Define trends and patterns used for analysis of customer behavior
  • Recommend changes or strategy based on results
  • Able to unlock “fast lane” for landing and buy-flow changes
  • 3+ years’ relevant, related experience
  • Bachelor’s degree in Marketing, Business or related field of study preferred
75

Online Marketing Analyst Resume Examples & Samples

  • Collect, update and normalize location and provider data across social networks, online directories and search engines including Google, Apple, Facebook, Bing, and Yahoo
  • Ensure data accuracy and consistency through regular audits
  • Support online presence improvement initiatives by monitoring and analyzing online presence data and analytic in order to make recommendations and drive decisions
  • Leverage working knowledge of online marketing channels, specifically the claiming and optimization process across various online review sites (Google My Business, Vitals, Healthgrades)
76

Online Marketing Intern Resume Examples & Samples

  • Digital Media Planning
  • Creative & Messaging Strategy
  • Digital Media Trafficking
  • Presentation Creation
  • Social Media Strategy & Optimization
  • Assisting the team with diverse projects to complete during the internship placement
  • Assisting other departments where necessary and maintain good working relationships with Team Members
  • Absolute discretion and confidentiality regarding sensitive information
77

Director, Display & Online Marketing Resume Examples & Samples

  • Mastery of leading industry tools & technologies (eg ad servers, DSPs & UIs, Google & YouTube, Tag Management, Affiliate platforms)
  • Optimize Performance Display strategies (eg Remarketing, Pure-Prospecting, Audience Modeling & 3rd Party Data)
  • Familiarity with multi-touch attribution, algorithmic models and marketing analytics
  • Develop a strong understanding of customers, buying behaviors, segmentation and profiling
  • Responsible for overall management and growth of the affiliate program including managing our publisher and agency relationships
  • Monitor and research industry trends related to direct response marketing to continually improve knowledge and skills, and communicate new ideas and trends
  • Have responsibility for a multi-million dollar P&L, forecast quarterly and annual goals for revenue
78

Online Marketing Specialist Resume Examples & Samples

  • Design and implement CashforCars.com (and associated brands) online landing pages
  • Responsible for SEO site strategy and the overall UX-UI experience for these websites
  • Define goals/KPIs and expected outputs of multiple websites
  • Manage end to end campaigns including writing of business briefs, 1-pager overviews, A/B testing, etc
  • Ability to work with developers to discuss enhancements and other needs
  • Perform ongoing analysis of landing page performance, conversion and optimization
  • Deliver weekly, monthly, quarterly site metrics, Salesforce lead verification etc
  • Manage multiple hosting platforms, content vendors and domain accounts
  • Develop and design digital, print advertising, graphics and websites and webpages
  • Assist with social media, email development and overall SEO strategy, as needed
  • Conduct regular competitive analysis to identify best practices and recommend action steps
  • Provide assistance, as needed, to other brands such as Copart
  • 2-4 years of online marketing experience
  • 1+ years of experience in developing marketing campaigns and running them from start to finish
  • 1+ years of email marketing with ESP (Exact Target) a plus
  • Extensive content management systems (CMS) experience requiring HTML, content changes necessary to build and edit landing pages (Drupal experience a plus)
  • Proficient in Word Press design and development
  • Experience in Google Analytics and Google Console
  • HTML proficient, knowledge of email coding to build and edit email a plus
  • Copywriting skills a must
  • Image editing Moderate to Proficient (Photoshop skills required)
  • Skilled in MS Office (Excel, Word and PowerPoint)
  • Develop KPIs and track projects against these
  • Ability to read, understand and tell the story of the analytics provided
79

Online Marketing Specialist Resume Examples & Samples

  • Identifying and developing online marketing opportunities
  • Implementing, reporting on and optimizing, all online campaigns
  • Liaising and building relationships with a range of stakeholders, e.g. affiliates, suppliers and colleagues
  • Drive the development and implementation of online marketing campaigns
  • Work with sales team to achieve annual goals
  • Proven track record of social media in the Mexican market
  • A minimum of 2 years experience with social media
  • Relevant business or marketing undergraduate degree at a minimum
  • Experience with managing multi-disciplinary, cross-cultural projects
  • Strong analytical ability and experience in campaign analysis
  • Excellent communication skills with fluency in Spanish and English
  • You will also be extremely sales-minded, energetic and positive as well as very detail oriented
  • Sales oriented
  • Online: Emailing, Paid Search, Organic Search, Social Media, Blogging, Youtube,
  • Content marketing and social media communities. (Facebook, Blog, Twitter, Instagram, Snapchat, etc)
  • With basic knowledge in HTML, Website Building, Photoshop and Illustrator
80

Online Marketing Specialist Resume Examples & Samples

  • Project co-ordination of global online and offline marketing campaigns
  • Email campaign coordination
  • Social media strategy and co-ordination
  • Provide local markets Middle East and Northern Africa with support in social media and email marketing
  • Marketing/Online degree or equivalent
  • Experience of online marketing with either social media, project management and/or email marketing
  • Self-motivation and strong organizational skills; able to manage multiple projects simultaneously
  • Ability to thrive under pressure in a fast-paced, deadline-driven, team environment
  • Proactive work ethic; can establish priorities and schedules to meet department goals
  • Mother Tongue/Fluency in English and Arabic. French is a big plus
  • Excellent level of computer familiarity
  • Experience with Sitecore and Exact Target is a plus
81

Online Marketing Analyst Resume Examples & Samples

  • Provide analysis & ad-hoc support of customer acquisition campaigns across Search Engine Marketing (SEM), Display & Native advertising channels
  • Own, analyze & distribute detailed campaign performance reports
  • Oversee day-to-day management of small-scale SEM campaigns
  • Assist with conversion rate optimization (CRO) projects
  • Provide analysis of web analytics data for leverage in advertising campaigns
82

Senior Director of Online Marketing Resume Examples & Samples

  • Managing and developing the team of online marketers and analysts – specific positions that are managed include; social media engagement and acquisition, display advertising, retargeting, mobile advertising,
  • Online customer acquisition and app download acquisition
  • Marketing P&L
  • Marketing data aggregation, analytics and reporting
  • Working with internal stakeholders to insure marketing KPIs are in-line with overall organization KPIs
  • Work with product and engineering to prioritize key features that will increase conversion; landing pages, APIs, funnel progression, etc
83

Online Marketing Executive Cemeap Resume Examples & Samples

  • Digital – Creates and contributes to the Online Marketing Strategy for CEMEAPAC website on a day to day basis with updating the produced content, Search Engine Optimization and Search Engine Advertising, Social Media, and other digital marketing tactics all leading towards generating leads
  • Content - Gives input for the Content Calendar and coordinates the content creation for marketing collateral (both online and offline i.e. blog articles, social media posts, website texts, product brochures, advertorials etc.)
  • Planning - Contribute to the translation for (online) marketing planning to campaigns, including budget, target audience, goal of campaigns, projected revenue etc. Presents this to the Marketing Manager
  • Project management – Manages the (part of the) Marketing planning from project plan to final execution, getting buy-in from stakeholders in terms of key date and deliverables. Aligns Marketing and Communication activities with business outcomes, strategy and budget
  • Reports to the Marketing Manager CEMEAP on progress in marketing projects, actions to be taken to keep performance in line with the targets, marketing events and trends and developments in the markets
  • Proactive role in creating moments to expand brand awareness and exposure, and for creating synergies in a multi-channel marketing environment
  • Operations -Deals with day-to-day operational marketing items (on- and offline) that occur within the marketing department, solving problems by making judgments
  • Develops and maintains relations with external business partners and (online) suppliers
  • Minimum 5 years of relevant work experience in B2B marketing/multi-channel marketing, preferably in Information or ICT/Software industry,
  • Experience with lead generation in digital marketing,
  • Knowledge of CMS (Wordpress), proxy translated website, online tools like Hubspot and Uberflip is a pre
  • Understanding and knowledge of the Intellectual Property Industry) is a pre
84

Manager, Online Marketing Resume Examples & Samples

  • Lead Match’s online channel growth through ideation, definition and execution of focused, high-impact strategic initiatives
  • Identify new opportunities and provide strategic recommendations to drive growth of Match’s online marketing channels
  • Develop and execute targeted customer acquisition marketing campaigns with sound measurement to monitor and report on effectiveness, leading to the continuous improvement of user experience and overall ROI
  • Collaborate with design team to develop creative test strategies and provide strategic context and insight for creative idea generation
  • Collect and analyze campaign data, synthesize results and identify actionable opportunities and best practices to improve campaign performance
  • Produce daily, weekly and month-end creative and campaign performance reports, and additional ad hoc analyses as required
  • Maintain marketing budgets, provide weekly forecasts and track performance and success metrics of online marketing campaigns
  • Manage vendor relationships and work cross-functionally with internal Product, Marketing, Finance, and Analytics teams
  • Conduct research and competitive analysis (market size, competitive benchmarks, trends, opportunities, customer needs and expectations)
85

Mgr, Online Marketing Resume Examples & Samples

  • Work as part of a global team to develop, enhance and drive execution of business strategies designed to minimize churn and maximize retention across all phases of the post-activation customer lifecycle
  • Deliver against a quarterly and annual plan with both a bookings and units target
  • Manage the Norton’s single largest territory against a series of goals that align to Norton’s critical business priorities
  • Follow the mental model of Data to Information, Information to Insights, Insights to Action in order to make informed decisions about your market using strong business acumen, analytical thinking and critical decision-making
  • Identify unmet customer needs and craft a solution to fulfill that need in service of minimizing the likelihood of customer churn through delivering value and a positive customer experience
  • Work with the CRM strategy team to drive global initiatives that support the goals of the overall CRM business
  • Analytical problem solver comfortable using data and business acumen to guide decisions
  • Familiarity with US market and drivers of consumer behavior (demographics, psychographics, online attitudes, etc.)
  • E-Commerce background with familiarity of the principles of conversion rate optimization
  • Familiarity with design, multivariate or A/B testing, use of dashboards to analyze data strongly preferred
  • Digital marketing experience with consumer customer lifecycle strongly preferred
  • Experience with consumer subscription business strongly preferred
  • Candidates should be willing to drive initiatives through to completion, ensuring that teams are following up in a timely manner, that work is being prioritized appropriately and that the good of the customer is a part of all decisions
  • Candidates should be proficient in reading and writing in US English and have a good understanding of the cultural nuances associated with communicating to large numbers of American consumers
  • MBA or demonstrated experience in analytical role strongly preferred
86

Online Marketing Analyst Reputation Management Specialist Resume Examples & Samples

  • Provide reputation management consultation to network of >1000 healthcare facilities and their respective practice managers and marketing directors
  • Lead training and educational courses on how to increase online reviews, build brand awareness and increase community engagement
  • Track and report ROI of reputation management initiatives to practice managers, marketing directors, marketing VP’s, senior leadership team and other key stakeholders
  • Provide technical support to divisions regarding reputation management software and review sites, escalating issues as necessary
  • Monitor the online presence and sentiment of HCA’s physician practices and hospitals, and suggest appropriate action as necessary
  • Ability to design and develop solutions to meet requirements
  • Demonstrated ability to facilitate diverse groups of people in a problem-solving environment
  • Strong interpersonal skills working with diverse and complex projects
  • Detail oriented and analytical with strong organization skills
  • Ability to prioritize multiple activities and tasks simultaneously, and adapt to a rapidly changing environment
  • Strong problem and issue resolution experience
  • Ability to communicate effectively with individuals at various levels within the organization
  • Solid presentation skills, including the ability present technical information to large groups of people
  • Passion for the online marketing and healthcare industries
  • Love for learning and staying ahead of trends in the online marketing industry
  • Must be comfortable with data analysis and able to use data to make recommendations and drive decisions
87

Online Marketing Senior Affiliate Executive Resume Examples & Samples

  • Self-motivation, can-do attitude
  • Analytical mindset, good at numbers
  • Experience of at least 2 years in digital marketing, especially performance marketing
  • Sales / business development experience will be an advantage
  • Proven connection with relevant partners in the industry will be highly appreciated
  • Excellent communication skill, comfortable with meeting and talking to different people from different backgrounds and locations
  • Fluent in Vietnamese & English
88

Senior Analyst, Online Marketing Resume Examples & Samples

  • A minimum of three (3) years of hands-on Digital Media experience
  • Knowledge of web and eCommerce applications, conversion metrics, landing page testing, and direct marketing principles
  • Knowledge of DCM (Doubleclick), as well as DMP, DSP and DCO solutions
  • Experience managing paid social and display campaigns
  • Working knowledge of digital media ad serving, tracking, and pixel management
  • Demonstrated ability to develop and manage online demand generation and optimization activities, including the areas of 1.) paid social (all platforms) , 2.) direct response display campaigns 3.) effective reporting of results to all stakeholders
  • Understanding of principles and practical application of direct response marketing
  • Strong analytical skills and a knowledge of business mathematics, including the ability to calculate percentage changes, averages and weighted averages; working knowledge of Microsoft Excel, including the ability to understand and manipulate basic spreadsheets
  • Ability to travel as required (20%)
  • A minimum of two (2) years of Supervisory experience
89

Director, Client Online Marketing Resume Examples & Samples

  • Drive improvements in online utilization that translate into bottom-line results for Asurion’s Clients (Higher Sales, Lower Costs, Better Customer Experience)
  • Develop a testing roadmap and oversee a portfolio of online tests, conducted with clients, aimed at developing and proving out Best Practices
  • Track all A/B and Multivariate protection plan tests across all Mobility and Retail Clients
  • Regularly investigate innovations in online conversion and research/benchmark other industries for best practices
  • Oversee knowledge management efforts to distribute Best Practice findings to key stakeholders
  • Work with Clients to develop Customer Segmentation based conversion strategies utilizing traffic source, pathing, and other identifying characteristics of the shopper
  • Be the Asurion SME (subject matter expert) in Client pitches and discussions
  • Write white papers and maintain a blog and other pertinent social media presences to be viewed as an industry expert in selling/provisioning protection products online
  • Champion key internal Asurion Online/App Development projects to maximize synergy with Client Online upgrades
  • Recommend budget allocations to drive above agenda
  • 10 years experience in online, e-commerce or e-commerce/online consulting
  • Online or Marketing experience with big box retailers or carriers is a plus
  • MBA in Marketing or other pertinent advanced degree preferred
  • Excellent working knowledge of all aspects of an online business
  • Strategic thinking, detail orientation, and ability to multi-task
  • Strong verbal and written skills to communicate effectively in-house and externally with multiple stakeholders, with strong influence/persuasion skills
  • Results-oriented, motivated contributor who brings passion and an intrinsic drive to succeed; remains cool under the pressure
  • Working knowledge of the primary web analytics platforms and content management systems. Also up to date on the latest measurement techniques and KPIs
  • Conversant in the trade-offs between eligible abandonment and protection plan conversion
  • Conversant in the latest traffic generation techniques, knowledgeable of the primary traffic sources and key trends, knowledgeable of the latest SEM/SEO techniques and retargeting methodologies
  • First hand experience in traffic generation and online A/B or multivariate testing preferred
  • Must be willing to travel 10% to 20% of the time to meet with Clients
90

Principal Online Marketing Specialist Resume Examples & Samples

  • Manage the day-to-day search marketing activities across multiple search engines (Google, Yahoo, etc.) including the campaign planning, implementation, keyword bid management, performance monitoring, and optimization of paid search campaigns in collaboration with local SEM agency
  • Manage local display campaigns via local media agencies to drive incremental booking
  • Work with global programmatic leads to align strategy utilizing Media Math
  • Manage affiliate marketing programs to acquire more new customers, with specific focus on Rakuten and Linkshare
  • Develop strong relationships with key affiliate networks to acquire new affiliates, educate and increase conversion rate
  • Work with affiliate partners to develop local campaigns to drive growth
  • Report & analyze on key performance indicators, and identify opportunities for improvement on a regular basis
  • KPIs to include QoQ and YoY growth in booking and unit, market share growth etc
  • Minimum 5 years of experience in eCommerce ideally within a technology software or eCommerce company with strong emphasis on digital acquisition channels targeting consumers
  • Hands-on knowledge of best practices in SEM and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint
  • Exceptional Japanese copy writing skills
  • Hands-on experience with proven track record on management of large display campaigns across prospecting, retargeting etc, with strong growth results
  • Ideally have hands on experience with Media Math, and other local Minimum 5 years of experience managing affiliate programs with proven track record of growth
  • Fundamental knowledge and experience with web analytical tools, i.e. Adobe SiteCatalyst, Test and Target, AEM etc
  • Proven success in increasing web conversion rates from designing and executing tests on websites
91

Online Marketing Analyst Resume Examples & Samples

  • Support performance marketing team and learn deeper about new media marketing channel, acquisition and conversion
  • Support in-house Search engine marketing, Social media, and Affiliate campaigns
  • Conduct research and identify opportunity for search engine marketing
  • Develop, test, and refine marketing and webpages creative to optimize user engagement
  • Track, measure, analyze and provide analytical reports and insights on new media, online channel performance
  • Conduct competitive market research, and derive insight
92

Online Marketing Specialist Resume Examples & Samples

  • Responsibilities
  • Build and execute an effective online marketing plan using marketing automation tool like Marketo to drive lead nurturing, registration, and accelerate launch
  • Create and optimize marketing content (email, web site, landing page, etc.) by working together with internal stakeholders such as offline marketing, product marketing, and sales teams in Amazon Pay JP as well as in other locale
  • Analyze the effectiveness of the projects/campaigns and run PDCA cycle
  • Automation, creating a mechanism and streamlining marketing initiatives
  • Partner with global marketing team to import best practices and export learnings
  • Deep knowledge of online marketing methods, tools and strategies
  • Strong skills to coordinate projects with global teams
  • 3+ years of online marketing experience in the most recent past 5 years
  • Strong communication and writing skills in Japanese and English
  • Strong communication skills to communicate with merchants and internal teams
  • Strong data analytical skills using database tools and MS Excel (formulas and pivot tables), and ability to provide fact-base recommendations
  • Experience working with, and communicating effectively with engineering teams
  • Knowledge of the Payments sector
  • Advanced experience using Marketo/SFDC would be a plus
  • Experience managing SEM / SEO and website A/B testing to drive conversions would be a plus
  • Experience in a dynamic start-up or high growth environment
93

Senior Online Marketing Analyst Resume Examples & Samples

  • Overseeing relevant customer segments and ensuring digital marketing activities are in line with business goals and KPIs; developing and reporting relevant insights
  • Proactively using data, trends, market insights, and logic to develop valuable and strategic recommendations applicable to customer segment(s)
  • Partnering with business owners to provide internal consulting and project delivery expertise to address business needs and best leverage web and mobile capabilities
  • Applying business insight and understanding of web capabilities to ensure marketing initiatives are in line with corporate strategies and specific (local/regional/global) business goals to meet the needs of our primary website users
  • Preparing and reviewing online marketing campaign reports for senior management which communicate business concepts and insights
  • Recommending website changes based on insights drawn from site analysis and competitive market analysis that will improve overall results in terms of usage in regards to channel traffic and the customer experience
  • 5+ years web communications, web marketing and/or web production experience, preferably in the financial services industry
  • Bachelor's Degree in Marketing, Communications, Business or related fields
  • Strong business acumen to develop and apply business insights
  • Keen analytical skills, with a detail-oriented approach to conducting research and competitive analysis
  • Demonstrated ability to thrive in a high-visibility, fast-paced, fluid environment, managing multiple conflicting priorities
  • Excellent teamwork and relationship management skills with a willingness to roll up one’s sleeves to get the job done
  • Ability to act on marketing goals and objectives in a technical environment
  • Understanding of and experience with interface design, site architecture design, and usability requirements
  • Proficient with web-analytics tools to make content programming decisions
  • Demonstrable ability to take ownership and accountability
  • Excellent written, verbal and presentation communication skills, with a passion for innovation and pushing boundaries
94

Online Marketing Specialist Resume Examples & Samples

  • Develop digital marketing plan through collaboration with marketing team members in accordance with the APAC, Japan Marketing team, and Sales team strategy
  • Plan using various media and other vehicles for effective Red Hat brand, offerings, and solutions awareness and marketing lead generation connecting to the Sales pipeline
  • Carry out digital marketing tactics connecting with F2F programs (hybrid marketing) for valuable lead generation and lead nurturing
  • Deploy ready-to-implement digital marketing initiatives using various media and telecommunications
  • Perform digital metric planning and tracking for achieving Japan Marketing team’s goals aligned with APAC goals
  • Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes
  • Background in digital and other media marketing
  • Experience working closely with program marketing and sales teams
  • General understanding of B2B marketing and marketing lead management process and deep understanding of digital marketing methods
  • Experience working in the IT industry or IT-related marketing organization; clear understanding of emerging technologies
  • Good communicator, pragmatic, and focused on what's relevant
  • Analytical mindset with an ability to track and report on digital activities and campaign performance metrics
  • Ability to build key relationships for both internal and external key stakeholders
  • Passion and talent for marketing talent and ability to work as part of a team
  • Fluent communication skills in Japanese and business-level English
95

Campaign Manager Online Marketing Resume Examples & Samples

  • Creation and management of (cross-)channel eCommerce marketing campaigns
  • Coordination of campaign management process incl. asset creation with designers
  • Close collaboration and consulting of internal clients (business area, regional marketing teams, and regional web shop) in the role of an internal agency
  • Close collaboration with other CoE (content management, demand generation)
  • Tracking and evaluation of campaign success with support of analytics team
  • Lead project for development of affiliate program, incl. new partner acquisition
  • Management of existing affiliate networks and running own direct affiliate platform
  • Development of guidelines and best practice examples for QIAGEN brand positioning
  • Generation of new innovative ideas, ad materials and ad formats
96

Online Marketing Specialist Resume Examples & Samples

  • Write, edit, review, and oversee release of internal communication documents that support the goals of the department and focus on educating the organization
  • Edit and enhance internal communication materials, including intranet postings, newsletters, emails and memos, webcasts, and speeches to ensure accuracy, clarity, and appropriateness
  • Ensure that consistent voice permeates all messaging, adhering to Red Hat brand standards for style and voice
  • Coordinate internal communication efforts with those provided by others who focus on external communications
  • Work closely with management team and other functions to stay up to date on company developments and trends
  • Assist with the development and implementation of new and existing communication vehicles
  • Bridge competing communications interests to guide successful deliverables outcomes
  • Meet deadlines and manage stakeholder expectations
  • Understand and incorporate Red Hat brand standards in all your work
  • Take initiative on deliverables with minimal supervision or management guidance
  • Engage in meaningful conversations, both online and offline
  • Understand the targeted personas and tailor communications to the appropriate audiences
  • Create and update material to be used in multiple formats like blog posts, technical reference materials, and newsletter blurbs
  • Assist in the creation and support of an internal communications guide
  • 5+ years of experience in a creative role, including design, writing, or other corporate communications roles
  • Demonstrable experience working with and creating content for international teams
  • 3+ years of experience creating technical content
  • Bachelor's degree in business communications, technical communications, or equivalent
  • Familiarity with agile development methodologies
  • Ability to communicate complex system and process issues in simple and understandable terms
  • Solid persuasion skills
  • Proficiency in Microsoft Office
  • Meticulous attention to detail, including accuracy, formatting, and presentation of team deliverables
  • Good listener with the ability to identify relevant topics during team meetings
97

Online Marketing Analyst Resume Examples & Samples

  • A minimum of one (1) year of hands-on Digital Media experience
  • Demonstrated ability to develop and manage online demand generation and optimization activities, including the areas of all channel direct response and awareness campaigns, as well as effective reporting of results to all stakeholders
  • Functional knowledge of all digital media channels, including paid search, display, social, metasearch, and affiliate marketing
  • Knowledge of DCM (Doubleclick), as well as DMP, DCO and DSP solutions
  • Financial acumen, budget development and management skills, including the ability to track expenses against commitments, set priorities for funding, and develop annual budgets
  • Strong analytical skills and knowledge of business mathematics, including the ability to calculate percentage changes, averages and weighted averages
  • Working knowledge of Microsoft Excel, including ability to understand and manipulate basic spreadsheets
  • Hospitality industry experience, with a mix of experience from distribution or web services
98

Online Marketing Analyst Resume Examples & Samples

  • Access and automate reports including custom reporting using appropriate analysis and monitoring tools like Tableau and Omniture
  • Run regular reporting and analyses to find opportunities and measure channel performance
  • Improving analytical models and reports and improving processes
  • Translating complex data into a compelling narrative and insights
  • Monitor and provide feedback on issues that may impact partners and customers
  • Producing ad-hoc analyses as requested by our business partners
  • Effectively communicate with management, operations and project teams across the organization
  • Troubleshoot day-to-day issues across internal and external teams to arrive at solutions quickly
  • Be flexible to navigate between detail oriented day-to-day tasks and structure and develop longer-term strategic projects to improve our performance
  • Bachelor’s degree with strong analytical focus (Computer Science, Mathematics, Economics, Statistics, etc.)
  • At least 2 years’ experience in a highly analytical commercial environment; experience in online marketing not required but desirable
  • Strong quantitative, analytical and problem solving skills; and very comfortable with data analysis and able to use data to make decisions
  • Extraordinary attention to detail in executing complex projects and time-sensitive deliverables
  • Able to work independently as well as be a strong teammate, ensuring the whole team wins
  • Comfort with Excel; knowledge of SQL, Python, SAS, and other data processing environments are a plus
  • Knowledge, passion for and/or experience in the travel industry is a plus
99

Online Marketing Specialist Resume Examples & Samples

  • 1+ year working in digital marketing, e-commerce preferred
  • Must be detail-oriented and be able to manage multiple projects simultaneously
  • Ability to work quickly with a high degree of accuracy
  • Experience writing and proofreading ad copy
  • Fluent in MS Office Suite (MS word, MS excel, outlook, etc.)
100

Online Marketing Analyst Resume Examples & Samples

  • Lead online marketing and social media training program
  • Work with Business Owners, Senior Leadership and key external digital marketing vendor partners to develop KPIs for enterprise digital marketing campaigns and training programs
  • Develop, track and report ROI of training programs and digital marketing campaigns for hospital facilities, physician practices and urgent care centers
  • Oversee technical support for facility social media accounts and escalate issues as necessary
  • Lead in the development of training materials, including but not limited to: toolkits, WebEx training sessions, enterprise newsletters and blog articles
  • Consult with hospital facilities, physician practices, urgent care centers and other business units to provide online marketing strategy and Best Practices
  • Manage online marketing campaigns and insights across channels, including, but not limited to, Facebook, Twitter, Instagram, Google AdWords, Google Analytics, YouTube, etc
  • Work closely with digital marketing vendor partners to ensure Best Practices and key access point strategies are implemented across enterprise campaigns
  • Identify opportunities for and implement digital marketing campaigns, including social media and search marketing campaigns, to increase customer engagement and conversion
  • Work closely with the SEO and Content Optimization Specialists to track the overall success of search marketing programs
  • Work across the Marketing and Corporate Affairs team to coordinate online marketing initiatives and training programs across platforms
  • Direct the monitoring of key competitors’ online presences, communicate findings and take appropriate action based on the findings
  • Demonstrate expert capability in using online marketing channels, especially online review and social media sites (Google My Business, Yelp, Foursquare, Facebook, Instagram, Twitter, Healthgrades, etc.)
  • Demonstrate ability to increase brand awareness, patient conversion and community engagement via online marketing and social media marketing channels and tactics
  • Demonstrate a solid understanding of technical integration between social media and digital marketing platforms
  • Plan, prioritize and test marketing via social media and online viral channels (Twitter, Foursquare, YouTube, Facebook, Yelp, Instagram, etc.)
  • Monitor industry trends and adjust plans according to the latest breakthroughs and changes in the digital media landscape
  • Participate in Digital Marketing project activities or other duties as assigned; such as: attend project meetings, testing, developing or reviewing documentation and best practice procedures, supporting pilot programs or implementation, etc
  • Oversee facility data managed on SalesForce for various online marketing initiatives
  • 3 Plus Years of Experience
  • Strong understanding of digital marketing strategy across SEO, SEM, email marketing, social media, video and online listings
  • Advanced technical knowledge of key digital marketing platforms and associated reporting tools, including Facebook, Twitter, Instagram, Google AdWords, Google Analytics Premium, Google My Business, YouTube, Yelp, Foursquare, etc
  • Certification in Google AdWords and/or Google Analytics Premium
  • Strong understanding of Salesforce
  • Expertise in data analysis with strong comfort level in using and interpreting data to make recommendations and drive decisions
  • Excellent written and verbal communication skills with the ability to communicate effectively with individuals at various levels within the organization
  • Skilled ability to present technical information to varied audiences, including Business Owners and Stakeholders, Senior Leadership, Corporate Affairs Marketing Leadership, Division Marketing VPs, Hospital Marketing Directors and Physician and Urgent Care Practice and Area Managers
  • Strong analytical and reasoning skills
  • Strong interpersonal and proven leadership skills working with complex projects
  • Detail-oriented with strong organization skills
  • Highly motivated, with the ability to work independently with little supervision
  • Ability to prioritize multiple activities and tasks simultaneously and adapt to a rapidly-changing environment
  • Strong ability to facilitate diverse groups of people in a problem-solving environment
101

Online Marketing Executive Resume Examples & Samples

  • To support the delivery of key priorities on the cross-sell strategy for both brands, all products
  • Solving complex cross-sell problems that help to improve the effectiveness of campaigns and drive value to the bottom-line
  • Develop relationships with key stakeholders across the business to ensure cross-sell is a key consideration for business growth where necessary
  • Responsible for achieving agreed cross-sell targets in line with overall Gaming P&L commercial targets and Sportsbook growth
  • Execution of the optimisation strategy for user journeys to provide seamless customer experience across all products
  • Coordinates promotions, placements and communications to achieve maximum reach and exposure for each Gaming product in addition to achieving overall cross-sell activations and performance targets
  • Knows and understands cross-sell customer performance along with market/competitor trends to ensure we maintain a high quality cross-sell experience that excels against competitors
  • Focuses on key projects for Cross-Sell product and touchpoint improvements
  • Feeds in to the Cross-Sell marketing plan and supports the delivery of the plan with the Cross-Sell marketing manager
  • Understands the customer proposition and the Brand strategy to ensure we are delivering a consistent and best in class customer experience
102

Director of Online Marketing, Paid Search Resume Examples & Samples

  • Manage all aspects of online/digital advertising (particularly paid search)
  • Develop the strategic roadmap for paid search, advertising technology supporting paid search and testing schedule, while partnering on overall multi-channel strategy
  • Build and optimize paid marketing campaigns for specific KPIs
  • Create and manage relationships with internal and external partners (cross functional teams and external teams)
  • Establish and track key performance indicators and other supporting metrics to measure digital marketing effectiveness and ROI
  • Provide analytical insights and dashboards that demonstrate the specific value of digital platforms and channels
  • Manage the digital marketing budget and create compelling business cases for future investment
  • Lead, develop and manage internal paid marketing team
  • Partner with cross functional Ad Tech team to build automation, optimization, and scalable tools for the online marketing team
  • Champion excellence within online marketing team and our cross functional partners
103

Campaign Manager Online Marketing Resume Examples & Samples

  • Consulting of internal clients (regional marketing and business areas) regarding best practices in online marketing, audience segmentation, channel usage and tracking
  • Translation of business demands into functional/technical online marketing requirements
  • Creation and management of multi-channel eCommerce marketing campaigns in an international environment
  • Stakeholder alignment (e.g. briefing and coordination of channel experts, web designers, creative teams, text writers, external agencies) to deliver high quality campaigns on time
  • Close collaboration with other teams (content management, demand generation)
  • Discuss campaign results with internal clients and develop campaign concepts further
104

Senior Online Marketing Analyst Resume Examples & Samples

  • 25% Online Marketing Strategy
  • 50% Online Marketing Execution
  • 25% Analytics and Reporting
  • Direct or indirect management of a small marketing team preferred (e.g. strong leadership abilities)
  • Advanced knowledge of Microsoft Office preferred (PowerPoint and Excel)
  • Detail-oriented, persistent follow-up and an ability to juggle shifting priorities
  • An understanding of mobile media, affiliate marketing, display media, native advertising and the Facebook advertising platform
  • Strong background in SEO / Organic Search and / or Paid Search (SEM) preferred
  • Strong quantitative and analytical skills with an ability to tailor analysis to specific circumstances (e.g. familiarity with Google Analytics, A/B testing and other online analytics tools)
  • Self-starter who demonstrates strong initiative, sense of urgency, and intellectual curiosity with an eye to identifying opportunities to improve the business
  • Strong organizational skills with ability to prioritize and manage multiple projects while maintaining attention to detail (strong project management skills)
105

Online Marketing Executive Resume Examples & Samples

  • Reporting in to the Online Marketing Coordinator & working closely with the wider Ecommerce team
  • Contributing to the delivery of the ecommerce strategy
  • Implementing category product plans and activity, working closely with the Buying & Merchandising teams, to improve performance and deliver on the key opportunities identified via the marketing planning process
  • Demonstrating a continuous improvement approach to the customer journey utilising creative execution, promotions and personalisation to drive improved experience and conversion
  • Work with wider digital marketing teams to improve overall website performance
106

Online Marketing Specialist Intern Resume Examples & Samples

  • Project: Establishment of a marketing database framework
  • Analysis of marketing and customer segmentation data
  • Establish customer data management practices, including alignment with Sales
  • Evaluation of global privacy policy against communication practices
  • Support the evaluation and implementation of new tools
107

Online Marketing Specialist Resume Examples & Samples

  • Partner with ReachLocal stakeholders to better understand client’s acquisition performance
  • Develop digital advertising management processes and techniques to optimize paid search and display marketing initiatives
  • Contribute to and expand company advertising knowledge-base to collaborate with other teams and drive corporate wide digital advertising knowledge sharing
  • Maintain knowledge of new trends, developments, techniques, in paid digital search, display, SEO, and social media advertising techniques
  • Frequently capture, test, and evaluate search data and trends to identify any emerging changes needed to existing digital advertising campaigns for search and display services
  • Monitor, evaluate, and leverage standard processes to manage SEM/display campaigns’ performance across ReachLocal’s publisher networks to determine improvement opportunities
  • Oversee digital search advertising campaign optimization, tracking and conversion for ReachLocal Executive