Online Marketing Cover Letter

I submit this application to express my sincere interest in the online marketing position.

Previously, I was responsible for insights and analysis to the SEM and Growth Marketing leadership teams to support digital media strategy and spend decisions.

Please consider my experience and qualifications for this position:

• Experience in Marketing automation and CRM systems
• Additional European languages beneficial
• Comprehensive understanding of Google/Bing/Facebook’s tools and platforms
• Strong functional knowledge of Excel and ideally SQL
• Possesses passion, energy, and enthusiasm to ignite talents and drive results
• Manage the business portfolio weekly, preparing a full view, drawing upon merchandising advisors’ inputs and incremental business intelligence sources
• Partner with Analytics teams to develop a rock solid business management system (BMS) and identify new growth opportunities based on data analysis and testing
• Successful experience in the business management

In response to your job posting for online marketing, I am including this letter and my resume for your review.

Previously, I was responsible for post-campaign analysis using tools available in house and third party tools to measure the success of a campaign and seek opportunities for renewal and up-sell.

Please consider my qualifications and experience:

• Working knowledge of the primary web analytics platforms and content management systems
• Experience in experiential or field marketing an asset
• Well versed in Microsoft Office (excel, word, PowerPoint)
• Experience with analytics software such as Omniture, Google Analytics
• Experience working in the IT industry or IT-related marketing organization
• High proficiency with Excel (pivot tables) and CRM experience
• Knowledge of technical writing and brand alignment
• General Marketing proficiency

I submit this application to express my sincere interest in the online marketing position.

In my previous role, I was responsible for market intelligence – be the expert on media landscape, both buyers and sellers, to bolster TCA’s competitive position.

My experience is an excellent fit for the list of requirements in this job:

• Strong understanding of financial services products and performance metrics
• Strong understanding of online analytics
• Track record of delivering effective SEO-driving content for a high-volume, direct response B2C marketing operation or within an online or digitally-focused business model
• Recent work experience in an established company or brand with large-scale content operation
• Proven written and verbal communication skills, exceptional organizational skills
• In-depth Knowledge and experience within SEM, SEO, Display, E-mail and/or Social Media marketing or within CMS, website optimization, and/or tracking and analysis
• High energy, professionalism, and motivation
• Experience with MATLAB, programming languages, or computational software packages

I am excited to be applying for the position of online marketing. Please accept this letter and the attached resume as my interest in this position.

Previously, I was responsible for insights and analysis to the SEM Manager and Growth Marketing leadership team to support digital media strategy and spend decisions.

Please consider my qualifications and experience:

• Ecommerce, direct response, roi-focused campaign management
• Working knowledge of of the analytics packages (eg Google Analytics)
• Management experience leading small teams against online performance-based media objectives and executing marketing campaigns that are part of multi-pronged marketing strategy that crosses teams and organizations
• Manage end to end campaigns including writing of business briefs, 1-pager overviews, A/B testing
• Self-motivation and strong organizational skills
• Positive and creative thinking, strong team spirit, flexible with detail-oriented work style
• Extensive knowledge of community platform dynamics and ways to activate its users
• Results-oriented, motivated contributor who brings passion and an intrinsic drive to succeed

I submit this application to express my sincere interest in the online marketing position.

In the previous role, I was responsible for performance reviews that will highlight the current status of the campaign, insights and recommendations to improve the campaign and client satisfaction.

My experience is an excellent fit for the list of requirements in this job:

• Proficiency in Microsoft Office, Microsoft Project, Visio
• Coordination of Paid Search paid social media ads
• Willingness to learn and enthusiastic attitude
• In depth understanding of content marketing, conversion optimization and online customer acquisition
• Hands on experience with website analysis tools
• Functional working knowledge of HTML, CSS, JavaScript development as it relates to SEO
• Deep understanding of SEO ranking factors, and historical changes
• Enjoys diving deep into the data to solve problems and understand the details