Marketing Principal Resume Samples

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ZG
Z Glover
Zion
Glover
4800 Lilyan Flats
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CA
+1 (555) 886 5464
4800 Lilyan Flats
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CA
Phone
p +1 (555) 886 5464
Experience Experience
New York, NY
Marketing Principal
New York, NY
Von, Hessel and Littel
New York, NY
Marketing Principal
  • Direct and manage various analytics projects around measuring, reporting and managing consumer behavior data in FedEx retail
  • Develop internal and external client relationships, help grow their business and meet and exceed their expectations
  • Work closely with analytics teams to measure changes in consumer behavior in FedEx retail, and develop action plans to address opportunities
  • Development of PowerPoint/Prezi presentations for executive-level speakers
  • Maintain strong ties to front line operations and key business partners to ensure successful product management/execution
  • Provide subject matter expertise and thought leadership in the area of marketing and communications
  • Demonstrated leadership role in the design, implementation, management, and financial review of complex, large-scale communications campaigns and programs for commercial & government clients
San Francisco, CA
Principal, Marketing
San Francisco, CA
DuBuque-Zemlak
San Francisco, CA
Principal, Marketing
  • Elevate and manage the “Data Story” and value proposition for DLS and Advisory Services and build out and execute a marketing and commercial plan that will deliver against 2017 revenue targets
  • Drive project completion across multiple groups, anticipating and removing barriers
  • Develop detailed work plans, schedules, project estimates, resource plans, and status reports. Support with business case development, research, market level assessment of competitors, new entrants, customer sizing, segmentation of market
  • Conduct an analysis of the products/applications/platforms in DLS and Advisory Services and recommend an optimization strategy to develop new products/solutions and sunset lower margin/performing products
  • Ensure compliance with CoreLogic policies, processes and practices. Maintain current knowledge of federal, state and local employment practices and labor laws. Role model CoreLogic ethical standards, professionalism and code of conduct
  • Marketing leader for CoreLogic Innovation with responsibility for collaboration with TSG, Data, Insights Team, Branding and PR to build a consistent marketing and communication plan for CoreLogic Innovation and the 4 Innovation Centers (Santa Monica, Dallas, Sydney and Oxford)
  • Working with product and sales on a Partnership Playbook to identify new markets and players and develop a comprehensive Data Solution
present
Dallas, TX
Principal Marketing Specialist
Dallas, TX
Goldner and Sons
present
Dallas, TX
Principal Marketing Specialist
present
  • Identifying services and solutions opportunities and conducting opportunity assessments to support expansion into new growth areas
  • Partnering with business development to identify and conduct due diligence on external business model innovation opportunities
  • Partnering with regional leaders to develop new programs to drive market development
  • Manage account-based marketing programs, implement test and learn strategies, optimize and report out on performance
  • Proven success in a fast moving environment, managing multiple projects with demanding deadlines
  • Work with analytics teams to manage and track the success of marketing leads from lead sources, development of lead scoring and assist with development of MQL model
  • Customer-focused mindset, with a demonstrated track record of discovering key insights and delighting users
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
University of California, San Diego
Bachelor’s Degree in Marketing
Skills Skills
  • Ability to change priorities and respond quickly during urgent situations, while remaining calm, focused, professional and effective
  • Strong organizational knowledge of multiple disciplines
  • Knowledge of Sales and Product Marketing theory, practices and technologies as well as FedEx features of service and systems extremely desirable
  • Strong project management skills and ability to develop and manage complex project plans
  • Strong relationship building/networking skills and ability to influence key stakeholders
  • Strong Print and Print related Industry knowledge and experience
  • Information analysis and ability to work with large quantities of data, create and maintain database and ability to create executive reports
  • Excellent communication skills, verbal and written, at all levels of management, with demonstrated ability to influence and persuade
  • Strong team-player with ability to establish and maintain relationships, internal and external
  • Strong knowledge of Print Industry trends and technologies, vertical customer segment solutions and marketing practices
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15 Marketing Principal resume templates

1

Marketing Principal Resume Examples & Samples

  • Lead the marketing, outreach, and dissemination tasks for mulit-year, multi-million dollar engagements
  • Develop internal and external client relationships, help grow their business and meet and exceed their expectations
  • Assist your team in identifying a pipeline of new business opportunities
  • Deliver consistently superior, innovative, and compelling communications campaigns while managing both budget and staff utilization
  • Employ the full range of marketing communications tools including digital, social, video, and mobile
  • Provide subject matter expertise and thought leadership in the area of marketing and communications
  • 15 years of experience in communications, public relations, and marketing
  • Experience in education, child welfare, and state & local government
  • Experience managing, writing, and winning large-scale communications proposals
  • Experience with public speaking
  • Proven success in employing digital, social, web, mobile, public relations, and branded journalism tactics
  • Public relations or ad agency experience; or experience working within a marketing department of an organization
  • Genuine interest in the health care industry
  • Development of PowerPoint/Prezi presentations for executive-level speakers
  • BA in Communications, Marketing, Public Affairs, Advertising, Journalism, (or related field), Master’s degree a plus
  • Viewed by senior leadership as expert at their craft and as a trusted business partner
  • Experience managing large portfolios of projects while also developing new business
  • Familiarity with education, child welfare, and state & local government
  • Excellent builder of interpersonal relationships
  • Enthusiasm for new business development, business growth, and sales
  • Sound business ethics, including the protection of proprietary and confidential information
  • Follow-through, reliability and accountability are must-have
2

Marketing Principal Resume Examples & Samples

  • Manage and prioritize a high volume of daily work including the review of advertising and training materials to ensure compliance with regulatory agencies across multiple lines of complex securities and advisory business
  • Review and approve institutional and retail broker/dealer and investment advisory marketing materials
  • Complete and submit regulatory filings to FINRA along with other reporting requirements
  • Apply compliance review policies and procedures in the review of marketing materials
  • Ensure all regulatory comments are addressed as required
  • Assist in the identification of compliance-related problems with sales literature and other related materials
  • Identify potential policy/procedural weaknesses and recommend improvements
  • Provide supplemental/backup assistance to other Compliance areas as necessary
  • Familiarity with social networking venues, blogs, and other internet-based media channels preferred, including software utilized to monitor such activities
  • Must have a strong understanding of FINRA/SEC rules
  • Series 7 and 24 license is required
3

Principal, Marketing & Brand Resume Examples & Samples

  • Develop brand identity, value proposition, marketing communications and brand marketing strategies for Mobile Itinerary Management (TripCase), Sabre Virtual Payments and Corporate Travel Booking Tool (GetThere)
  • Lead the customer messaging strategy, clearly defining key messages and timing
  • Develop the overall marketing message, themes, and integrated marketing calendar
  • Support creative development of materials that promote the brand and new products
  • Support the development of press releases for key initiatives and new product announcements
  • Work cross-functionally to define measurable objectives and strategies for marketing initiatives
  • Monitor marketing trends and competitive landscape to ensure that our products and services resonate with current and potential customers
  • Identify new marketing opportunities through the use of customer insights, market research, expert insight and competitive intelligence
  • Oversee the creative of all brand marketing materials to ensure a consistent and seamless customer experience is delivered
  • Prepare marketing materials such as sales aids and PowerPoint in support of business development and sales teams as needed
  • Work with product management and product marketing to drive an integrated approach to accelerate key initiatives to market
  • Consult with other areas of management, business units, sales departments and advertising agencies to leverage web marketing, trade show activity and planned media opportunities
4

VP-principal, Marketing Resume Examples & Samples

  • 15+ years of related experience preferred; B-to-B marketing experience in the technology, professional services or financial services industry is preferred
  • Project management skills to manage cross-functional initiatives and meet deadlines
  • Strong verbal and written communication skills to communicate to executives and a variety of audiences
  • Strategic skills to incorporate competitive/marketplace analysis, business/segment needs, regional opportunities to inform marketing strategies and plans
5

Principal, Segment Marketing Resume Examples & Samples

  • Executive presence, leadership skills, negotiation and influencing skills
  • Excellent written and oral communication skills with a proven ability to write for diverse audiences and translate complex initiatives into materials that effectively communicate core values and goals
  • Ability to support senior leadership as spokespersons for thought leadership, creative and understand market dynamic and trends
  • Well organized, detail oriented and capable of advancing multiple projects simultaneously
  • Ability to work collaboratively with a cross functional team and facilitate consistent communication between marketing, sales and business units to ensure business and marketing objectives are aligned
6

Principal Service Marketing Specialist Resume Examples & Samples

  • 7+ years of marketing, sales, or business development required
  • Thorough understanding of executional aspects of marketing - advertising and promotion program management, packaging, product positioning and pricing required
  • Working understanding of financial documents - income statements, expense budgeting, financial decision-making methods required
  • Experience marketing and selling service related products preferred
  • Working knowledge of manufacturing process, planning and logistics preferred
7

Marketing Data Analytics, Principal Resume Examples & Samples

  • BA/BS degree in Marketing, Business, Computer Science or other related field
  • 8 years of related work experience
  • Ability to see the big picture context and apply it to conducting detailed, rigorous analytical work
  • Intellectual curiosity and desire to understand not just the ‘what’ but also the ‘why’ in the data
  • Microsoft Excel - advanced skill manipulating data, complex formulas and graphing
  • SQL – skilled with Oracle SQL extracting, analyzing, complex queries from various systems
  • Strength in understanding, organizing, and maintaining data files
  • Strong organizational skills, ability to effectively prioritize work, meet deadlines and work on
  • Excellent at developing and maintaining work relationships; demonstrated skill in achieving
  • Familiarity with utilities, operations, energy efficiency and demand side management concepts
  • Develop a clear understanding of internal partners’ business issues and true needs, and guide
8

Marketing Principal Resume Examples & Samples

  • Partner across portfolio leadership organizations to develop enterprise-level business processes that enable faster value delivery
  • Optimize value by ensuring that the most important initiatives are identified and move forward, through alignment to strategy and objective assessment of benefits
  • Leverage PPM tool for transparency to all investments, priority ranking, funding, accounting, and team member alignment
  • Ensure quality and visibility to results through Quality-Driven Management practices, strong governance and controls, and effective measurement
  • Clear roadmap of all investments and their priority across the portfolios
  • Establish the roles and process for portfolio-level governance
  • Support the development of strategic themes and value streams for each portfolio
  • Establish Value Stream funding practices (expense and capital) and report actual Value Stream expenses (and capital) by Epic
  • Develop the methods to identify the supply/alignment of team members
  • Develop and implement the portfolios measures
  • Understanding of FedEx Demand Shaping portfolios
  • Experience with portfolio management, portfolio governance, metrics and policies
  • Experience managing or implementing Product Development governance, practices and process
  • Knowledge of Scaled Agile Framework for product development with a concentration in portfolio and program concepts and metrics
  • Ability to apply QDM principles of change management and Systems Thinking
  • Understand financial and accounting methods, controls, capitalization criteria and process as they relate to portfolio investments and program management
  • Information analysis and ability to work with large quantities of data, create and maintain database and ability to create executive reports
  • Communicate complex ideas and ability to build consensus across multiple stakeholders
9

Product Marketing Principal Resume Examples & Samples

  • Positioning and Messaging
  • Knowledge of ERP/EPM products, market and competitors
  • Motivated with ability to prioritize tasks and work in a fast-paced, dynamic environment
  • SEO and SEM
10

Marketing Principal Resume Examples & Samples

  • Recognize and anticipate issues and risks and collaborate across functional areas at different levels of the organization to manage the issue resolution process
  • Take on responsibility for strategic work within the department, providing thought leadership and developmental leadership to the Product Development organization
  • Provide mentoring in the development of those in less senior positions within the organization and for cross-functional team members with less product development experience
  • Some travel may be required (domestic and international)
  • Strong project management and problem-solving skills
  • Strong organizational knowledge of multiple disciplines
  • Functional knowledge of the FedEx portfolio of products, services, customer facing applications and the IT systems that support them
  • Strong network across the enterprise, including Marketing, IT, Operations and Finance
  • Strong communication skills, including executive presentations
  • Demonstrated strong interpersonal, team work and leadership skills
11

Principal Product Marketing Portfolio Analyst Resume Examples & Samples

  • Manage the business processes and continued rollout of the PPM tool
  • Manage product budgets and interpret data
  • Make recommendations and prepare plans of action for investment, using financial analysis
  • Collaborate with Product Marketing Solution families and technology teams to create portfolio roadmap and release plans
  • Minimum 8 years related experience
  • Advanced computer software skills - Strong Excel and Power point experience
  • PPM experience strongly preferred
12

Principal Product Marketing Portfolio Analyst Resume Examples & Samples

  • Coordinates Plan of Record/ Project Delivery information with P&T and Marketing
  • Responsible for Product Marketing Release Update process
  • Liaison with Global Operations on
13

Marketing Principal Resume Examples & Samples

  • Strong project management skills and ability to develop and manage complex project plans
  • Customer facing experience
  • Extensive cross-functional and collaboration skills across internal and external stakeholders at all levels of the organization
  • Analytical skills​
14

Principal Marketing, SMB Resume Examples & Samples

  • Create the messaging and value propositions for Amazon Business that resonate with SMB customers
  • Create a go-to-market strategy focused on the unique needs and message consumption of SMB stakeholders
  • Execute on those acquisition programs through development of necessary capabilities and assets
  • Partnering with Finance, Product and Marketing teams to represent the needs of SMBs internally to the organization
  • Using performance data to continually monitor and optimize performance of programs
  • Ensuring consistent messaging of the Amazon Business value proposition across channels, you will own the creation and development of collateral, marketing pages, and what is needed to effectively communicate to your existing and potential customers
  • Excellent communications, priority setting, and executional skills
  • Ability to think and operate at scale
  • Ability to work effectively in a deadline-driven work environment while maintaining a relentlessly high standards and maniacal attention to detail
  • Team-oriented with the ability to earn trust and work with and influence others in a global organization. Must be comfortable with frequent senior management contact
  • Ability to execute wide-variety of marketing programs
  • Possess an expert understanding of how to drive business and marketing through B2B channels to grow business
  • Excel at cross-group collaboration, problem solving and has a bias for action
  • Experience in leveraging mass, variable and online marketing channels successfully with consumer or business customers
  • Proven success developing business, marketing planning/analysis, opportunity identification and optimizing marketing investment
  • 5+ years developing and managing marketing programs and/or channel programs
  • Ability to operate successfully and independently in a rapidly changing and undefined environment
  • Relentlessly high standards
  • Thinks big. Has convictions
  • Self-sufficient. Self-motivated, Self-directed
  • MBA or other equivalent
15

Principal Engagement Marketing Resume Examples & Samples

  • You have led sales strategies and demand generation strategies for an ecommerce, subscription, retail business, or CE company
  • You use data to make the best decisions for your customer
  • You are a self-starter and can juggle multiple priorities and make things happen in a fast-paced, dynamic and often ambiguous environment
  • You enjoy solving problems with innovation and are good at crafting solutions
  • You like getting our hands dirty in day-to-day tasks to get things done
  • You communicate clearly and effectively with cross functional groups and senior management
  • You have the obsession to drive a best-in-class experience across all touch points with a customer
  • 10+ years experience in product/digital marketing/advertising
  • 5+ years experience with marketing strategy
  • Both technically deep and business savvy enough to interface with all levels and disciplines within the organization
  • Proven track record of taking ownership and driving results
  • Demonstrated ability to coordinate projects across functional teams, including engineering, merchandising, design, marketing, and operations
  • Copy-writing and/or social media writing experience
16

Marketing Principal Resume Examples & Samples

  • Own and manage the FedEx Office’s Commercial Solutions
  • Provide product management/marketing and execution support for FedEx Office Commercial products, services and solutions
  • Perform frequent analysis and research on business and marketing capabilities and identifies opportunities to support revenue and profit objectives
  • Develop business cases for new solutions and product line extensions for FedEx Office Commercial products, services and solutions
  • Develop and implement activities aimed at growing the revenue and profit of FedEx Office Commercial products, services and solutions
  • Analyze and communicate product and project performance
  • Support the FedEx Office Channel by understanding the voice of the Commercial segment and the impact to their satisfaction on company initiatives
  • Lead or participate in the identification of business requirements needed for systems that support Product Marketing functions
  • Maintain strong ties to front line operations and key business partners to ensure successful product management/execution
  • Lead and participate on cross-functional teams to support key company initiatives
  • Strong Print and Print related Industry knowledge and experience
  • Strong financial acumen/analysis and strategic thinker
  • Knowledge of Sales and Product Marketing theory, practices and technologies as well as FedEx features of service and systems extremely desirable
  • Demonstrated business acumen for product marketing management and proven ability to apply marketing fundamentals
  • Experience in building segment solutions, product strategy development and execution, developing go-to-market plans, product marketing, merchandising strategy, leading research projects and in leading cross-functional teams
  • Experience in segmentation analysis, retail product management/marketing and retail execution
  • The successful candidate is comfortable working in a time-sensitive environment, can make decisions when faced with minimal or contradictory data and can communicate across different audience levels
  • Excellent communication skills, verbal and written, at all levels of management, with demonstrated ability to influence and persuade
  • Strong work ethic and commitment to learning
  • Demonstrated drive, confidence and risk taking
  • Proven ability to multitask, prioritize among multiple demands, gather adequate information before making timely decisions
  • Strong team-player with ability to establish and maintain relationships, internal and external
  • Proficiency with MS Office (Excel, PowerPoint, Word, and Outlook)
  • Prioritized, organized & detail-oriented, negotiate effectively and leverages team work, delivers on expectations and extremely proactive and productive
  • Builds trusting relationships, communicates with impact and strives for a high performance environment
  • Trustworthy, highest integrity and constant respect and dignity of the individual in culturally diverse environments. Act decisively when issues arise
  • Strong knowledge of Print Industry trends and technologies, vertical customer segment solutions and marketing practices
17

Marketing Principal Resume Examples & Samples

  • Minimum of ten (10) + years of post-qualification experience within SAP Commodity Trading & Risk Management working in a multinational organization or consulting organisation, specializing in design and configuration of relevant SAP Commodity Trading & Risk Management modules
  • Expert knowledge of SAP Process, design and configuration experience in at least 2 or more of the following areas required: Commodity Trading (Physical & Paper), Contract Management (Commodities & Freight) & Commodity Risk Management (MtM Valuations & Exposure Reporting), Credit Management, F&A Pricing, Quality Based Pricing, Integration with SD, MM and QM
  • Minimum five (5) full life cycle implementation of relevant SAP Commodity Trading & Risk Management modules required as a design lead. Preferably experience with global implementations and in the resources industry
  • Ability to lead and work effectively in a diverse and globally dispersed virtual team environment, guiding and supporting team members
  • Excellent oral and written communication skills; ability to present and discuss technical information in a way that establishes rapport, persuades others, and gains understanding
  • Bachelor or Master's degree in a relevant field, supported by relevant experience
18

Principal Marketing Resume Examples & Samples

  • Minimum of ten (10) + years of post-qualification experience within SAP Supply Chain Management working in a multinational organization or consulting organisation, specializing in design and configuration of relevant SAP Supply Chain Management modules
  • Expert knowledge of SAP Process, design and configuration experience in at least 2 or more of the following areas required: IS-Oil, IS-Mining, APO (DP, SNP, PP-DS), TSW (Nominations, Ticketing & Interface with MES systems), SD, MM, LE and QM. SAP APO and TSW is a must
  • Minimum five (5) full life cycle implementation of relevant SAP Marketing modules required as a design lead. Preferably experience global implementations and in the resources industry
  • Strong relationship building/networking skills and ability to influence key stakeholders
  • Ability to enforce structure and discipline but remain flexible to situational priorities and provide timely decision making
19

Marketing Principal Resume Examples & Samples

  • Responsible for deepening knowledge of consumer attitudes, preferences, impressions and behaviors related to shipping and translating that knowledgebase into products, services, customer experience improvements and other vital projects oriented around making FedEx the first choice for Consumer shippers and recipients
  • Works closely with other product managers to incorporate consumer needs and sensibilities into product roadmaps
  • Direct research into consumer attitudes and behaviors. Apply QDM methodologies to improving consumer perceptions of FedEx Retail
  • Direct and manage various analytics projects around measuring, reporting and managing consumer behavior data in FedEx retail
  • Work closely with Go-To-Market teams to develop, test and refine consumer messaging and assist in developing methodologies to target consumer segments with appropriate and effective offers, promotions and messages. Measure and own results
  • Work closely with analytics teams to measure changes in consumer behavior in FedEx retail, and develop action plans to address opportunities
  • Create, develop, deploy and manage Retail Shipping Products and Services across the FedEx Retail channels
  • Experience creating, overseeing and interpreting Consumer Market Research
  • Experience with data mining and interpretation
  • Excellent oral, written and in-person persuasion skills and a track record of effective enterprise advocacy
  • Track record of effective action within a large enterprise
  • Strong strategic thinking and problem solving skills
  • Experience working with Go-To-Market, creative and promotional teams developing consumer messaging
  • Ability to work in a fast-paced and rapidly changing Retail-oriented environment
  • Experience developing and critiquing journey maps and other consumer customer experience issues in a Retail shipping environment (Ship, Hold for Pickup, Dropoff, Receive)
  • Ability to guide and direct enterprise software development efforts though both stage-gate and agile processes
  • Experience in consumer analytics and user experience design a plus
20

Principal, Energy Marketing Resume Examples & Samples

  • Manage and consistently innovate the delivery of key service lines including marketing automation, paid media, demand generation, customer engagement
  • Deliver consistently superior, innovative, and compelling customer-centric while managing both budget and staff utilization
  • Grow existing accounts, expanding the number, scope, and scale of services provided
  • Demonstrated leadership role in the design, implementation, management, and financial review of complex, large-scale communications campaigns and programs for commercial & government client
  • Demonstrated leadership skills including experience guiding public relations, marketing, and outreach teams and managing vendors and subcontractors
  • Experience in energy utility sector communications
  • Experience leading multi-year client engagements with increasing outcomes, dynamic politics, and variable budgets
  • Program results that include increases in awareness, verified lead generation, revenue outcomes, or calculated RoI
  • Success in creating and implementing new service offerings
  • Genuine interest in the energy utility industry
  • Experience creating and grooming a pipeline of new business opportunities over several years
  • Familiarity with commercial and government proposals and procurement
21

Principal, Marketing Resume Examples & Samples

  • Elevate and manage the “Data Story” and value proposition for DLS and Advisory Services and build out and execute a marketing and commercial plan that will deliver against 2017 revenue targets
  • Consult with business leaders and cross-functional stakeholders to understand objectives and prioritize business goals and needs related to the development and marketing of the product/solution
  • Drive project completion across multiple groups, anticipating and removing barriers
  • Develop detailed work plans, schedules, project estimates, resource plans, and status reports. Support with business case development, research, market level assessment of competitors, new entrants, customer sizing, segmentation of market
  • Review project proposals to determine goals, time frame, funding limitations, procedures for accomplishing project, requirements and allotment of resources. Identify the need for resources for specific project. May determine, oversee and track budgets. Presents plans and proposals to executive management, persuading and negotiating for resources
  • Conduct an analysis of the products/applications/platforms in DLS and Advisory Services and recommend an optimization strategy to develop new products/solutions and sunset lower margin/performing products
  • Develop the partnership strategy for DLS and Advisory Services
  • Working with product and sales on a Partnership Playbook to identify new markets and players and develop a comprehensive Data Solution
  • Determine the right business model and approach to position CoreLogic data into these new markets (Fintech, New POS Players)
  • Lead the marketing for the Interactive Data & Analytics Platform (IDAP) including: branding, value proposition development, developing marketing elements across all channels and sales enablement materials with a continuous focus on client VOC feedback
  • Marketing leader for CoreLogic Innovation with responsibility for collaboration with TSG, Data, Insights Team, Branding and PR to build a consistent marketing and communication plan for CoreLogic Innovation and the 4 Innovation Centers (Santa Monica, Dallas, Sydney and Oxford)
  • Focus on positioning CoreLogic as an Innovator and thought leader in new technologies that improve the customer experience and transform the industries we serve (AI, VR, Machine Learning, Drones)
  • Connecting with Sales to deliver a client facing “Innovation @ CoreLogic” story and sales enablement materials (ex: quarterly innovation newsletter)
  • Develop domain knowledge of CoreLogic businesses to include an understanding of short-term objectives & long-term strategies for the organization
  • Ensure compliance with CoreLogic policies, processes and practices. Maintain current knowledge of federal, state and local employment practices and labor laws. Role model CoreLogic ethical standards, professionalism and code of conduct
  • Perform other duties & responsibilities as assigned
  • Bachelor’s degree (BS) in marketing; or equivalent work experience. Master’s degree preferred
  • 7-10 years of marketing management experience to include managing multiple, broad-scale projects with complex inter-dependencies. May have experience developing and managing complex project budgets to include appropriate identification and allocation of resources
  • Six Sigma Greenbelt, Blackbelt or direct quality experience preferred
  • Conceptual understanding of current digital technologies and methodologies to plan and communicate effectively with project team and sponsors
  • Experience with project management methodologies and techniques, to include planning, coordinating and administering projects, and their application in business and technical environments. Certification in a related project management discipline desired
  • Knowledge of communication, statusing, and Project Management tools to create project plans, project documents and reports
  • Experience with applicable business process sufficient to communicate and consult with team members, customers and management. Experience facilitating meetings with high level cross functional teams
  • Experience in risk management, identification of issues and their effective, timely resolution
  • Strong verbal and written communication skills and presentation abilities with the ability to explain business needs to multiple groups and communicate effectively with individuals at all levels of the organization
  • Strong leadership capabilities with proven ability to foster an environment of positive employee engagement and trust. Demonstrated ability to establish credibility, coupled with the ability to recognize and support the organization’s preferences and priorities
  • Strong analytical skills; solid decision making capabilities coupled with the ability to analyze situations and provide practical recommendations. Sound judgment
  • Strong influencing and negotiation skills; consultative and collaborative leadership style; ability to develop and maintain effective relationships across the enterprise to drive required results
  • Demonstrated ability to effectively partner with senior business leaders to drive strategic business decisions while balancing the need for tactical execution
  • Effective at managing multiple priorities under tight deadlines, ability to prioritize conflicting demands, organize time and resources to deliver consistent results for the business and bring initiatives to successful completion
  • High degree of business acumen; strong fiscal aptitude. Strong technical aptitude; advanced skills and knowledge of Microsoft Office to include: Word, Excel and PowerPoint. General understanding of systems and their application to advance efficiency of operation
  • Ability and willingness to travel as needed; estimate up to 25%
22

Principal Marketing Resume Examples & Samples

  • Researches current and prospective customer requirements to ensure products meet needs. Researches and analyzes competitor products and services to determine company product competitiveness in market. Analyzes data and communicates information to sales force to ensure marketing strategies correspond to market demands. Recommends alternative approaches or changes to meet changing needs
  • Oversees company marketing research databases; develops and maintains complex market research databases. Disseminates information to appropriate parties, as needed, to build stakeholder awareness of market trends; develops strategies that enhance company market competitiveness
  • Analyzes current market research using advanced statistical techniques to develop new market research methods. Establishes research method such as surveys, opinion polls or questionnaires; designs means to collect market data
  • Develops complex market surveys and conducts more complex focus groups to analyze customer purchasing patterns, preferences, view of the organization's image and the organization's marketing effectiveness. Conducts complex analyses, investigations and evaluations to support strategic programs. Identifies issues and recommends alternatives to current programs
  • Establishes and oversees the maintenance of a consistent corporate image throughout product lines, promotional materials and events
  • Negotiates complex contract terms with outside agencies and suppliers for commercial products and services. Recommends additional vendors, agencies or suppliers as needed
  • Communicates with outside advertising agencies on complex aspects of ongoing organizational campaigns such as marketing strategies and initiatives; ensures campaigns adapt to changing market trends. Participates in discussions involving changes to campaigns or the development of new marketing campaigns
  • Plans, promotes and executes promotional meetings and community and goodwill events to enhance corporate image
  • Partners with marketing research management in developing complex market research objectives to help meet strategic goals
  • Provides leadership and work guidance to less experienced personnel. May assist in the formal training of less experienced personnel
  • Bachelor's degree or equivalent combination of education and experience
  • Bachelor's degree in marketing, business administration or related field preferred
  • Experience working with marketing research methodology
  • Experience working with the technology industry
  • Strong interpersonal and presentation skills for interacting with team members and clients
  • Good leadership skills to train, guide and mentor the work of less experienced personnel
  • Strong personal computer, statistical software, and business solution software skills
  • Ability to create and maintain informal networks
  • Ability to lead and work in a team environment
23

Principal, Marketing & Consumer Resume Examples & Samples

  • Act as the architect of the strategy and help set the vision for this line of business, including interaction with the market to test ideas and with our Product and Strategy teams to bring them to life
  • Expand on the strong firm-wide push on consumer-driven growth, sizing markets and identifying the assets we should develop / purchase / partner with to create a distinctive position
  • Build the firm’s knowledge base by engaging with out-of-industry leaders around market segmentation and growth strategy (from consumer goods to pharmaceuticals)
  • Consider a range of businesses, from consulting to data to software-driven approaches to address this industry issue
  • Assess competitive landscape and give unbiased view of our capabilities
  • Partner with the data science team to build a sound architecture, leveraging both qualitative and quantitative data sets
  • Manage appropriate staff for product development projects, team sizes ranging from 1-2 to 10+ individuals
24

Principal Marketing Specialist Resume Examples & Samples

  • Identifying services and solutions opportunities and conducting opportunity assessments to support expansion into new growth areas
  • Partnering with regional leaders to develop new programs to drive market development
  • Developing novel product or service offerings to create stronger customer relationships, to generate value for hospitals, payers and/or healthcare systems, and to optimize Medtronic operating costs
  • Partnering with business development to identify and conduct due diligence on external business model innovation opportunities
  • Securing senior leadership support and funding to pursue new opportunities, developing and implementing project pilots, evaluating success of pilot efforts and proposing appropriate modifications to ensure long-term success and profitability
  • 7+ years of experience in a marketing, business development, market development, engineering or consulting experience (5 years with Masters)
  • Project Management Experience
  • Microsoft Office Suite experience
  • MBA or Master's Degree
  • Experience in medical devices, healthcare management consulting and/or investment banking desirable
  • Experience generating and executing creative new business ideas and strategies
  • Experience leading or managing teams and change initiatives
  • Outstanding analytic abilities, financial acumen and business judgment
25

Principal Marketing Specialist Resume Examples & Samples

  • Bachelor’s Degree in medical/nursing/respiratory therapy, master’s degree in management of business administration is preferred
  • At least 5 years of medical device sales and marketing experience in medical device/consumable company
  • Product management experience and market knowledge of Asia market is preferred
26

Product Marketing Principal Resume Examples & Samples

  • Perform market analysis and competitive analysis, as well as drive new emerging technology initiatives
  • Experience in product marketing and/or product management
  • Data-driven and detail-oriented
  • BSEE (MSEE preferred)
27

Principal Marketing Resume Examples & Samples

  • Act as a liaison/contact within Originations Marketing regarding adherence to regulatory requirements including audit requests, FLoD inquiries, pnp creation etc. taking direction from AVP of Risk and Compliance operations in Marketing Originations
  • Create and manage QC process within the business to ensure compliance of marketing materials in Archer
  • Work with issues management, FLoD, legal, compliance and team members within marketing to identify issues and create solutions to remediate them through documentation of procedures, implementation of additional controls, automation of processes, etc.,
  • Develop internal change control process for Marketing Originations and manage ongoing change controls for each business channel in Marketing Originations
  • Oversee the QC/Change control driven/impacted findings that are self-reported and from FLOD team, make sure all issues are input into ARCHER and work with Issues management and channel manager to remediate the issue
  • Develop trend analysis and recap reporting for marketing channel leaders around Quality Control and Change Management as it relates to errors and findings and root cause analysis that leads to business change to line level policies and procedures
  • Oversee daily/weekly QC process with channel managers in brandmaker system to reduce errors/findings and improve consistency and quality of submissions to Compliance/Legal
  • Strong written, verbal, interpersonal, presentation skills
  • Proven analytical skills in risk, compliance and change control
  • Ability to communicate among cross corporate support functions and cross department creative channels
  • A customer driven approach and good customer management skills
  • Ability to multi-task, be highly organized, and work independently
  • Bachelor's degree in business or at least 5 years experience in financial services
  • 5+ years financial services experience with at least 3 years in a compliance/quality control analytical role
  • Experience with CFPB, project management experience preferred
  • Knowledgeable about regulatory requirements related to mortgage advertising (both federal and state)
28

Principal Marketing Specialist Resume Examples & Samples

  • Develop and execute strategic global integrated marketing programs to deliver high quality leads and revenue for Website Security
  • Assist in content creation, customer value proposition messaging, and website development
  • Work with analytics teams to manage and track the success of marketing leads from lead sources, development of lead scoring and assist with development of MQL model
  • Partner with product and PMM teams on go to market strategy for freemium model
  • Report campaign results back to management and proactively adjust future plans and communications accordingly
  • Work cross-functionally with product management, product marketing, sales and customer care to deliver a high impact end-to-end user experience
  • Develop and test social media strategy on social outlets including Facebook and LinkedIn
  • Deliver ROI reporting metrics on all executed activities
  • Take the lead on internal communications for the marketing team
  • Assist with other strategic projects as needed
  • The ideal candidate will possess a strong direct marketing background with a proven track record of delivering business results
  • B.A., B.S. or M.B.A
  • Min of 4 years of marketing experience
  • Solid understanding and successful use of traditional and emerging marketing channels (eMail, Web, Direct mail, In-Product & Social) to drive results
  • Ability to analyze and summarize complex data, identifying key metrics for presentation to leadership
  • Experience working with CRM (SFDC) systems and marketing automation (Eloqua, Marketo, etc.)
  • Proficient in Microsoft Office with strong Excel skills, presentation programs. Knowledge of HTML is a plus