Marketing Principal Cover Letter

Please consider me for the marketing principal opportunity. I am including my resume that lists my qualifications and experience.

In the previous role, I was responsible for leadership and direction to establish effective project management disciplines and capability building across all of IT Portfolio Delivery.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• Experience in vision systems, Heads up guidance systems, or related experience
• Pilot experience, and/or strong aircraft and airspace operational ​kn​owledge highly preferred
• Partner across finance, technology, and creative teams to plan, test, optimize, and grow marketing campaigns
• Experience coordinating complex product, software, and creative development cycles
• Experience delivering highly visible—and effective—customer-facing programs (50M+ MAU), applications and experiences
• Highly skilled with SFDC, MS Excel and PowerPoint
• Fluent written and spoken English is a pre-requisite – business language is English
• Knowledge of and interest in the mining or resources industry and commodity markets

Please consider me for the marketing principal opportunity. I am including my resume that lists my qualifications and experience.

In the previous role, I was responsible for portfolio management and analytical decision support services for a broad array of strategic and operational opportunities across the Marketing department including portfolio prioritization and rationalization.

Please consider my experience and qualifications for this position:

• Analyze campaign performance and optimize based on member engagement goals
• Familiarity with automotive industry trends
• Experience building and executing global B2B and B2C marketing strategies and programs
• Experience in the areas of Telematics, Infotainment, Connected Vehicle and/or Autonomous Vehicles
• His/her offering or channel
• Active leader/teacher across organization
• Effectively engaging with and leveraging agency /external partners
• Mentors down and across the organization while having broad influence up

I submit this application to express my sincere interest in the marketing principal position.

In my previous role, I was responsible for knowledge of and exposure to fundamental theories, principles and concepts preferably in Marketing / Management / Finance / Economics.

My experience is an excellent fit for the list of requirements in this job:

• Craft & develop compelling audience-specific messages and tools (videos, customer success stories, whitepapers, presentations, demos, how to guides ), to be used on the web, live events and in campaigns
• Develop a deep understanding of the drivers of purchase behavior (acquisition), customer activation (engagement) and habitual usage of voice shopping (retention) and translate those insights into innovative go-to-market programs, campaigns and promotions
• Own cadence and process for ongoing measurement of marketing activities, definition of critical success metrics and measurement methods reporting to leadership and key stakeholders
• Hands-on experience with digital marketing tools such as Marketo, Eloqua, ExactTarget, Pardot, Hootsuite, Wordpress, Adobe Analytics, Adobe Photoshop, Google Analytics, Tableau/QlikView, Salesforce, etc
• Experience leading and managing SEO/SEM, direct marketing, email, social media and display advertising campaigns
• Experience in optimizing web pages, landing pages and user funnels
• Experience with conducting data analysis on large data sets, via R, SQL, or other data management tools
• Experience mapping content to the buyer’s journey, to move leads from inquiry to opportunity and advocacy

In response to your job posting for marketing principal, I am including this letter and my resume for your review.

Previously, I was responsible for project management of marketing campaigns, including development and ongoing management of customer-facing websites, third party partnerships and events.

Please consider my qualifications and experience:

• Experience in developing and executing channel marketing programs
• Experience in developing and executing partner specific integrated marketing plans
• Understanding of elements of partner programs
• Partner with other Prime benefits teams (Video, Music, Retail and more) to deliver content that drives member engagement and usage of Prime benefits
• Own copy and messaging across the business, helping to align key stakeholders and partner teams
• Own the end-to-end development and execution of email marketing programs
• Think both from a customer and business perspective to understand what messages resonate with customers and see the highest performance against our business goals
• Innovate on a Prime member email newsletter and other marketing channels across mobile and desktop channels

I submit this application to express my sincere interest in the marketing principal position.

In my previous role, I was responsible for objective marketing recommendations to senior leadership based on an in-depth understanding and analysis of customer and environmental information.

Please consider my experience and qualifications for this position:

• Automation and streamlining of ETL for recurring loads
• Experience working with CRM (SFDC) systems and marketing automation (Eloqua, Marketo)
• Writing skills appropriate for demand generation, in particular, email, web, and social, Newsletters, and campaign ads
• Experience in a business-to-business (B2B) environment with high-tech products/services preferred
• Knowledge of the Cloud App Dev
• Familiarity with technologies such as Docker, Kubernetes, coding, technical demos, AWS, Azure
• Knowledge of industry infrastructure, market factors affecting supply/demand, production and derivative economics, trading and derivatives, price risk management, natural gas transportation and storage, companies and individuals in purchasing roles, and generally accepted practices for conducting business in the industry
• Health Science experience preferred