Marketing Account Executive Resume Samples

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LL
L Labadie
Lora
Labadie
9784 Bartell Court
Houston
TX
+1 (555) 528 6342
9784 Bartell Court
Houston
TX
Phone
p +1 (555) 528 6342
Experience Experience
03/2014 present
Boston, MA
Print & Marketing Account Executive Enterprise Accounts
Boston, MA
Print & Marketing Account Executive Enterprise Accounts
03/2014 present
Boston, MA
Print & Marketing Account Executive Enterprise Accounts
03/2014 present
  • Utilize Staples CRM system on a consistent daily basis to self-manage selling activity, contacts, deals, strategies, reporting, and communications
  • Represent the best of Staples Print & Marketing Services in promoting products, services, and commitment to customer satisfaction to support business retention and expansion
  • Establish, build and expand relationships with existing and potential customers at multiple levels in the organization
  • Schedule and attend face-to-face presentations with high level decision makers
  • Implement a sales strategy to achieve revenue and margin objectives through new/expanded program development and growth in assigned accounts
  • Work collaboratively with print sourcing to assure accurate, timely, and professional delivery of customer's products
  • The Account Executive is responsible for driving approximately $750,000+ in annual sales revenue
04/2011 12/2013
Phoenix, AZ
HBO Marketing Account Executive
Phoenix, AZ
HBO Marketing Account Executive
04/2011 12/2013
Phoenix, AZ
HBO Marketing Account Executive
04/2011 12/2013
  • Develop working knowledge of internal applications and databases associated with tracking clients, campaigns, and budget
  • Work with Subscriber Marketing to ensure account specific marketing efforts are on point with HBO objectives
  • Manage distributor cross channel buys and spot creation
  • Work independently on OTT business including leading weekly meeting
  • Manage event planning tied to corporate such as Boxing and special requests
  • Ensure HBO/MAX programming and products are effectively represented in all account specific marketing tactics across all areas of Distributor business
  • Oversee marketing budget
04/2006 02/2011
New York, NY
Marketing Account Executive
New York, NY
Marketing Account Executive
04/2006 02/2011
New York, NY
Marketing Account Executive
04/2006 02/2011
  • Conducts market and competitive intelligence and research to build comprehensive marketing and demand generation strategy that translates corporate and sales objectives into targeted programs that generate qualified leads
  • Works closely with product marketing, industry analysts, financial reporting, creative services and executive management
  • Makes executive pitches, develops sales presentations and conducts regular sales meetings with marketing and channel sales executives to cross sell and up sell annual programs and additional TDChoice (a la carte) programs and services
  • Develops strategic business plans and presents quarterly business reviews to clients
  • Conducts and/or leads TDChoice Market Discovery Program to review clients business plan, objectives, market challenges, competitive landscape and product roadmap, and develops strategic marketing proposals with custom programs to meet specific goals and timeframes
  • Researches innovative marketing and demand generation technologies and programs to ensure clients receives state-of-the-art services and the highest quality leads
  • Keeps TD management informed by submitting activity and pipeline reports, such as daily call reports and program tracking, weekly work plans and monthly/quarterly financial analyses
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Auburn University
Bachelor’s Degree in Marketing
Skills Skills
  • Able to maintain confidentiality of sensitive information
  • Independent worker, self starter, resourceful, strong problem solving skills
  • Recognize and attend to important details with accuracy and efficiency
  • Build solid, effective working relationships with others
  • Possesses strong organizational and time management skills, driving tasks to completion
  • Builds solid, effective working relationships with others
  • Recognizes and attends to important details with accuracy and efficiency
  • Uses relevant computer system applications (which may include spreadsheets, word processors, databases, etc) at an intermediate level
  • Expresses ideas clearly and convey necessary information
  • Facilitates group interactions
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1

Marketing Account Executive Resume Examples & Samples

  • Manage and coordinate the production of all Bloomingdale's integrated campaigns including catalogs/ special projects from concept to execution
  • Manage and coordinate the production of videos or other campaign content
  • Act as liaison between upper management, merchant organization, and creative department
  • Present completed projects to all levels of management
  • Work closely with multiple areas of marketing and bloomingdales.com to ensure all pertinent information is communicated and carried over to each project
  • Develop alternatives with production manager/ creative team/merchants when events/direction change midstream
  • Enforce Bloomingdale's standards from a business, creative, and merchandise standpoint for each direct mail piece
  • Create and maintain production schedules, media expense database
  • Manage creative process as well as both internal/external creative teams and agencies
  • Minimum 1-2 years Account Executive/Acct Management experience
  • BA/BA degree in Marketing or related field
  • Independent worker, self starter, resourceful, strong problem solving skills
  • Must be able to work with all levels of management
2

Marketing Account Executive / Lead Generator Resume Examples & Samples

  • Effectively manage workflow and multiple projects in a timely manner to meet deadlines
  • Partner with Sales Account Executives to increase market share by gaining new business and growing existing client base through telephone sales calls, and cold calls with customers and/or potential customers
  • Manage the sales process – 1) Plan & Prepare, 2) Evaluate Needs, 3) Build the Solution, 4) Present & Close, and 5) Follow Through
  • Strategic planning and organization
  • A Bachelor’s degree is preferred; In absence of a degree, a minimum of 4 years related experience is required
  • A strong work ethic and a healthy competitive nature
  • The ability to work independently and achieve results
  • The ability to consistently meet and exceed revenue goals and expectations
  • The ability to maintain and grow accounts
  • The ability to develop and deliver ideas/solutions to grow market
  • A demonstrated deep understanding of the marketplace, customers’ business models and objectives, competitors, and print digital offerings
  • The ability to clearly articulate product offerings and their value to customers
3

Marketing Account Executive Resume Examples & Samples

  • Conducts market and competitive intelligence and research to build comprehensive marketing and demand generation strategy that translates corporate and sales objectives into targeted programs that generate qualified leads
  • Works closely with product marketing, industry analysts, financial reporting, creative services and executive management
  • Makes executive pitches, develops sales presentations and conducts regular sales meetings with marketing and channel sales executives to cross sell and up sell annual programs and additional TDChoice (a la carte) programs and services
  • Develops strategic business plans and presents quarterly business reviews to clients
  • Conducts and/or leads TDChoice Market Discovery Program to review clients business plan, objectives, market challenges, competitive landscape and product roadmap, and develops strategic marketing proposals with custom programs to meet specific goals and timeframes
  • Researches innovative marketing and demand generation technologies and programs to ensure clients receives state-of-the-art services and the highest quality leads
  • Assumes a strategic and advisory role and leverages advanced technological expertise to achieve specific marketing and demand generation sales goals, market and mindshare goals and quantifiable business results for each client
  • Keeps TD management informed by submitting activity and pipeline reports, such as daily call reports and program tracking, weekly work plans and monthly/quarterly financial analyses
  • Maintains current Company, customer, technical and professional knowledge
  • Drives business within assigned client and product division(s) to ensure that TDAgency profit and revenue goals are met
  • Develops and manages detailed program budgets and high-level business goals and objectives for each client
  • Utilizes the TDAgency database to manage marketing activities, company CRM system (SAP), and workflow production tool to manage traffic and status updates
  • Works in partnership with TDAgency team members to ensure creative briefs, deadlines and project work is completed with highest quality standards, and delivered on time and on budget
  • Ensures clients remains satisfied, updated and informed of all their current programs as well as new opportunities, through regular interactions with the client on a weekly basis
  • Quickly resolves client issues striving for win/win outcomes
  • Performs other duties as assigned by Manager
  • Provides back-up support for peers as necessary
  • Participates in assigned task forces; documents processes and procedures
  • Provides guidance in the development and execution of marketing strategy and tactical implementation of client programs. Demonstrates proficiency in interacting with and presenting to senior executive level management or other large diverse groups within the company (or client company)
  • Leads/owns projects and task forces by setting timelines and expectations, assigning responsibilities, and defining scope of projects as well as steps for completion
  • Proactively implements process and procedure improvements that increase efficiency and eliminate redundancy within area of responsibility
  • Displays the commitment to encourage others by exhibiting a positive behavior and sharing best practices to enhance the skill sets of the team
  • Performs additional duties as assigned
  • Adjusts readily to change and adapt as needed
  • Analyzes and resolves complex issues and problems in a sound and timely fashion
  • Assimilates research data from a variety of sources, analyze, and recommend appropriate courses of action to take
  • Avoids win/loss situations and ensure productive resolutions of conflict
  • Builds solid, effective working relationships with others
  • Constructively works under stress and pressure when faced with high workloads and deadlines
  • Creates and conducts formal presentations
  • Expresses ideas clearly and convey necessary information
  • Facilitates group interactions
  • Identifies areas of risk/concern in area of responsibility
  • Identifies needs and opportunities and develop action plans to address
  • Maintains a positive attitude in the face of criticism, rejection, or failure
  • Negotiates skillfully, promote/sell ideas persuasively, and close transactions with mutually beneficial results
  • Prepares/analyzes appropriate reports and other business correspondence
  • Recognizes and attends to important details with accuracy and efficiency
  • Stays with a position or plan of action until the desired objective is achieved
  • Uses relevant computer system applications (which may include spreadsheets, word processors, databases, etc) at an intermediate level
  • Performs the necessary skills utilizing marketing technology and analytical tools relating to job performance and tracking
  • Maintains confidentiality of senstitive information
4

Marketing Account Executive Resume Examples & Samples

  • Conducts market and competitive intelligence and research to build comprehensive marketing and demand generation strategy that translates corporate and sales objectives into targeted programs that generate qualified leads. Works closely with product marketing, industry analysts, financial reporting, creative services and executive management
  • Makes executive pitches, develops sales presentations and conducts regular sales meetings with marketing and channel sales executives to cross sell and up sell annual programs and additional TDChoice (a la carte) programs and services. - Develops strategic business plans and presents quarterly business reviews to clients
  • Conducts and/or leads TDChoice Market Discovery Program to review client business plan, objectives, market challenges, competitive landscape and product roadmap, and develops strategic marketing proposals with custom programs to meet specific goals and timeframes
  • Drives business within assigned client and product division(s) to ensure that TDAgency profit and revenue goals are met. Develops and manages detailed program budgets and high-level business goals and objectives for each client
  • Ensures clients remains satisfied, updated and informed of all their current programs as well as new opportunities, through regular interactions with the client on a weekly basis. Quickly resolves client issues striving for win/win outcomes
  • Performs additional duties as assigned
  • Meets attendance and punctuality standards
  • Adjust readily to change and adapt as needed. Able to analyze and resolve complex issues and problems in a sound and timely fashion
  • Assimilate research data from a variety of sources, analyze, and recommend appropriate courses of action to take
  • Avoid win/loss situations and ensure productive resolutions of conflict
  • Build solid, effective working relationships with others
  • Constructively work under stress and pressure when faced with high workloads and deadlines. Able to create and conduct formal presentations. Able to express ideas clearly and convey necessary information. Able to facilitate group interactions
  • Identify areas of risk/concern in area of responsibility
  • Identify needs and opportunities and develop action plans to address
  • Maintain a positive attitude in the face of criticism, rejection, or failure
  • Negotiate skillfully, promote/sell ideas persuasively, and close transactions with mutually beneficial results
  • Prepare/analyze appropriate reports and other business correspondence
  • Recognize and attend to important details with accuracy and efficiency
  • Stay with a position or plan of action until the desired objective is achieved
  • Possess strong organizational and time management skills, driving tasks to completion. Able to use relevant computer system applications (which may include spreadsheets, word processors, databases, etc) at an intermediate level
  • Able to maintain confidentiality of sensitive information
5

Print & Marketing Account Executive Enterprise Accounts Resume Examples & Samples

  • The Account Executive is responsible for driving approximately $750,000+ in annual sales revenue
  • Represent the best of Staples Print & Marketing Services in promoting products, services, and commitment to customer satisfaction to support business retention and expansion
  • Establish, build and expand relationships with existing and potential customers at multiple levels in the organization
  • Navigate regional and national purchasing agreements to sell print into multiple levels of the organizations
  • Schedule and attend face-to-face presentations with high level decision makers
  • Use a consultative selling method to identify customer needs and develop a value added proposition
  • Work collaboratively with print sourcing to assure accurate, timely, and professional delivery of customer's products
  • Implement a sales strategy to achieve revenue and margin objectives through new/expanded program development and growth in assigned accounts
  • Partner with Staples Business Advantage Sales team to sell print services to large commercials and enterprise sized customers
  • Utilize Staples CRM system on a consistent daily basis to self-manage selling activity, contacts, deals, strategies, reporting, and communications
  • Bachelor’s Degree, or equivalent experience
  • 5+ years business to business sales experience, Fortune 500 and vertical market experience a plus
  • Experience using technology – laptop, smart phone, outlook
  • Strong communication skills; active listener
  • Comfortable with financial sales tracking and analysis
  • Coachable, able to incorporate feedback
  • Proficiency in PowerPoint, Excel, and using a CRM (Customer Relationship Management tool)
  • Resilient - bounces back; adaptable - comfortable changing directions
  • Dynamic individual who functions with a high level of performance, thrives in working in a very fast paced environment, and enjoys cross channel collaboration with sales teams and internal support groups
  • Impressive ability to develop, service and manage a portfolio of high volume clients
  • Results oriented, driven by both financial and career opportunities
  • Comfortable making decisions without all the facts. Positive in nature
  • Previous experience in the copy, print, promotional and marketing field is a plusStaples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, age, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law
6

HBO Marketing Account Executive Resume Examples & Samples

  • Ensure HBO/MAX programming and products are effectively represented in all account specific marketing tactics across all areas of Distributor business
  • Work with Subscriber Marketing to ensure account specific marketing efforts are on point with HBO objectives
  • Collect and manage marketing asset deliverables and acquiring approval for usage
  • Manage distributor cross channel buys and spot creation
  • Work independently on OTT business including leading weekly meeting
  • Oversee marketing budget
  • Manage event planning tied to corporate such as Boxing and special requests
  • Participate in strategy planning meetings and prepare/present HBO and Cinemax programming presentations
  • Develop working knowledge of internal applications and databases associated with tracking clients, campaigns, and budget
  • Continually acquire an understanding of emerging technologies that impact HBO and Distributor business models
  • Develop marketing expertise for assigned accounts while maintaining a complete understanding of the overall business
7

Marketing Account Executive Resume Examples & Samples

  • Market all lines of commercial insurance and directly impact revenue goals through the acquisition of new business and the retention of renewals
  • Assist in the analysis of line of business and insurance company production trends, and make recommendations to correct deficiencies
  • Act as account liaison for the producer in dealing with other departments within Hub for the quoting of specialized lines of coverage
  • Assist producers with coverage analysis in the renewal process, and proposal presentations if needed
  • Execute a quality control process for policies and quotations delivered assuring coverage, condition, rating, and pricing accuracy
  • Effectively build relationships with insurance company underwriters through a pattern of professional risk submissions, company visitations, and firm, but fair negotiations
  • Maintain state of the art knowledge of market underwriting appetite, line of business trends, insurance company changes, rating techniques, and coverage developments
  • Demonstrate an understanding of our company utilization strategies by appropriate risk submissions
  • Accurately maintain new business and renewal information
8

Marketing Account Executive Resume Examples & Samples

  • Prospect and sell all employer group sizes and Medicare (Elite) products to meet assigned quotas for new business
  • Establish strong working relationship with existing groups to retain and increase membership at renewal
  • Collect accurate data from employers to make effective sales presentations and gain approval for underwriting and rate calculations
  • Communicate with account decision makers and employees to assure they are well informed of Paramount's policies, regulations and changes
  • Coordinate the representation and distribution of benefit comparisons and enrollment materials. Conduct enrollment presentations to gain maximum penetration in each employer group