Senior Marketing Executive Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the senior marketing executive job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired. Read the complete guides below for more details.

  • Craft your perfect resume by picking job responsibilities written by professional recruiters

  • Pick from the thousands of curated job responsibilities used by the leading companies

  • Tailor your resume by selecting wording that best fits for each job you apply

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DW
D Will
Deanna
Will
310 Jacobi Inlet
Phoenix
AZ
310 Jacobi Inlet
Phoenix
AZ
Experience Experience
02/2014 – present
Philadelphia, PA
Senior Marketing Executive, Ibtm Portfolio
Senior Marketing Executive, Ibtm Portfolio
02/2014 – present
Philadelphia, PA
Senior Marketing Executive, Ibtm Portfolio
02/2014 – present
  • Working with data management team to define data segmentation to identify and target customers effectively
  • Dotted line management of Marketing Assistant
  • Analysis of campaigns to identify areas of improvement, provide recommendations and implementation
  • Raises red flags with managers and proposes solutions
  • Managing design agency briefings and production including copywriting, print production & artwork
  • Maintaining and developing relationships with key stakeholders and managing delivery of partner campaigns
  • Work autonomously on projects
11/2008 – 10/2013
Chicago, IL
Senior Marketing Executive, Institutional
Senior Marketing Executive, Institutional
11/2008 – 10/2013
Chicago, IL
Senior Marketing Executive, Institutional
11/2008 – 10/2013
  • Assisting in marketing CRM management
  • Managing administration processes, contributing to best practices and process improvement
  • Developing content, including engaging landing pages for online campaigns, webinars, events, videos, FAQ’s
  • Passion for marketing and a thirst to learn
  • Creating and executing email campaigns using specialist software – managing the end to end process
  • Maintaining the marketing library and compliance approval system
  • Updating third party websites, including social media (eg Mallowstreet, Financial Library)
01/2006 – 08/2008
Dallas, TX
Senior Marketing Executive
Senior Marketing Executive
01/2006 – 08/2008
Dallas, TX
Senior Marketing Executive
01/2006 – 08/2008
  • Assist with the development and execution of creative event concepts, including end to end event management
  • Working closely with the Renewals Manager and implementing tactics to improve renewal rates
  • Assist Operation Manager to leverage 3rd party database, including data mining, analysis and develop the strategy for increase both revenue and brandawareness
  • Develop and drive effective integrated marketing campaigns (including use of Salesforce CRM system to create and manage mailing lists)
  • Working with Marketing Manager, play lead role in planning and developing digital plans for ibis brands
  • Partner marketing campaigns – work with leading technology partners to develop and coordinate joint marketing campaigns and deliver feedback to partners
  • Work with Marketing Manager to strategically plan campaign and promotional calendar by channel
Education Education
Bachelor’s Degree in Accuracy
DePaul University
Bachelor’s Degree in Accuracy
Skills Skills
  • Solid presentation skills and excellent attention to detail is important, along with a competency in office software (Excel, Outlook, PowerPoint etc)
  • Good working knowledge of media client market in terms of TV platforms, connected TV manufacturers, mobile & tablet manufacturers and retailers
  • Strong digital and social media knowledge. Should have in-depth knowledge of consumer marketing and analytics
  • Excellent attention to detail
  • · Good team worker but also a self starter with the ability and confidence to lead and promote this specialism to senior stakeholders
  • · Ability to prioritise work, manage time effectively and be highly organised, managing multiple projects and stakeholders
  • · Proven ability to deliver high volume, high quality communications
  • Strong social media understanding with a constant thirst for developing knowledge
  • Demonstrable experience of developing and maintaining excellent personal relationships with team members, the wider business, external businesses and suppliers
  • A digital native, with excellent grasp of how to use a wide number of social platforms for either personal or professional use
Create a Resume
1

Senior Marketing Executive Resume Examples & Samples

  • Event development and execution
  • Drafting marketing materials
  • Management of sponsorships for conferences and events
  • Co-ordinating third party relationships with industry bodies
  • Budget control, including measurement and return on investment
  • Online campaigns, web site, use of digital/social media
  • Ensure consistency of message into the market
  • Keep informed of competitor marketing activity
  • Work with the business to devise new programmes to meet market needs
  • Work with the marketing community to positively enhance the reputation of marketing in EY
  • Marketing/business studies graduate or professional with at least 5 years business experience and be CIM qualified (or equivalent)
  • Able to communicate and influence at all levels
  • Good written and oral communication skills
  • Good marketing communications skills
  • Good understanding of performance measurement: ability to track/monitor project process against plan
  • Good commercial business acumen
  • Proactive and knows when and how to take initiative
  • Proficient in Word, Excel, Powerpoint and database management Who we are
2

Senior Marketing Executive Resume Examples & Samples

  • Deliver against the plan including execution of all events
  • Build strong relationships with senior stakeholders and Partner sponsors for each of the activities
  • Build strong relationships with marketing contacts in the UK, as well as a strong network of business contacts, including relevant service line and sector contacts
  • Responsible for the management of the Scottish FS marketing budgets
  • Creative input into the design process, liaising with internal and external design team/suppliers to ensure the production of high quality, differentiated and brand compliant campaign collateral. Working with the design team to ensure effective management of related design workflow
  • Providing best practice and advice for non-marketing team members on the execution and delivery of event activity and corporate hospitality
  • At least 5 years marketing experience
  • Experience of sponsorship and event management
  • Professional, confident, enthusiastic team player with a flexible, “can do” attitude
  • Good copywriting skills and very high degree of accuracy and attention to detail
  • Ability to form networks with staff at all levels and influence effectively
  • Strong client handling skills
  • Thorough experience of contact database management, with a systematic approach to managing data and reporting
3

Senior Marketing Executive Resume Examples & Samples

  • Excellent knowledge of TV & mobile apps and social media
  • Able to evidence experience of promoting brands on partner platforms, devices and services
  • Whilst a marketing background is not essential candidates must have experience of digital and social media campaigns
  • Background in media or broadcasting would be advantageous
  • Demonstrable experience of managing multiple work streams across multiple partners
  • Experience of working with a number of thirty party stakeholders
  • Good working knowledge of media client market in terms of TV platforms, connected TV manufacturers, mobile & tablet manufacturers and retailers
  • Degree in marketing or technology is highly desirable
4

Senior Marketing Executive Resume Examples & Samples

  • Assist to develop the strategies and plans for Hong Kong Disneyland’s membership program to retain our existing members and further increase their visit frequency and spending
  • Identify, develop and implement acquisition program to recruit new member to join our membership program
  • Partner with internal and external parties to translate strategies into customized marketing communications and initiatives
  • Ensure effective use of various channels, including Direct Mailing, Portal, In-park display and Mobile through targeted messages to maximize the membership program effectiveness
  • Oversee implementation to ensure execution excellence and speed to market. Measure, evaluate & review learning for continuous improvement
  • Mange the total membership program budget and meet the effectiveness and ROI criteria
  • Bachelor degree in Marketing or Business Administration
  • At least 5 years of advertising or marketing experience in multinational companies
  • Experience in customer-relationship management is a plus
  • Being organized and proven ability to manage multiple priorities
  • Ability to establish a report with all levels externally and internally
  • Proficient in both written and spoken English and Cantonese
5

Senior Marketing Executive Resume Examples & Samples

  • Co-ordinate the overall project plan
  • Promote the programme both internally and externally
  • Project manage content production
  • Manage the day-to-day contact with the art gallery
  • Measure overall programme effectiveness
  • Marketing / business studies graduate or professional with at least 5 years business experience
  • Good influencing and relationship building skills
  • Excellent project management skills - with the ability to prioritise & manage numerous tasks
  • Excellent customer management skills
  • Good marketing communications skills with a creative flair
  • Good measurement reporting skills
6

Senior Marketing Executive Resume Examples & Samples

  • Project manage, design and deliver programme ignition activities internally
  • Develop project plan, ensuring all appropriate channels are utilised effectively
  • Draft communications for both internal and external use, ensuring key messages are clear and consistent
  • Apply the firm's visual identity and brand messaging to all marketing activities
  • Create brand compliant material
  • Manage risk approval processes through in-house systems
  • Coordinate junior team members to ensure all aspects of production are efficient and effective
  • Manage negotiations and relationships with external suppliers
  • Deliver activities within the budgets set and monitor spend
  • Coordinate the collation of measurements, analyse data and create reports, including any implications found from the data
  • Work with the marketing community to positively enhance the sponsorship, with a clear focus on activities both on a regional and London level
  • Develop best practice and ensure it is cascaded to the wider alumni marketing community
7

Senior Marketing Executive Resume Examples & Samples

  • Event planning and production
  • Manage research and sourcing of potential venues, vendors and other event related supports both in HK, China and SE Asia markets
  • Work with creative team/designer and vendors on production related aspects
  • Work independently managing event timeline and follow thru on event planning and process
  • Actively liaise with internal teams on project updates, development and working timeline
  • Managing and monitoring of production budget
  • 3-4 year experience with relevant event/production background
  • Relevant working experience in event and production companies
  • Good understanding of event planning and production
  • Good organization and communication skills
  • Time management and sense of urgency are essential
  • Result-oriented and attention to details
  • Hand-on production experience, as a junior producer/ project coordinator is preferred
  • Exposure to SE Asia and China projects is preferred
  • College/University graduates
  • Good writing skills in English/Chinese
  • Fluent in spoken English/Chinese/Mandarin
8

Senior Marketing Executive Resume Examples & Samples

  • Work closely with manager to maintain and execute customer acquisition campaigns across an online, offline and partner channels to drive growth of users to Global Business Review
  • Act as the key contact with marketing agencies and external suppliers to execute these marketing campaigns from proper briefing to execution and monitoring
  • Assist to implement digital acquisition marketing activities under the direction of manager (social media, email, SEM, display, etc)
  • Identify new marketing opportunities with potential partners, associations and corporations and work with manager to develop the relations including development of proposals and agreements in order to maximize the mutual benefit of the relationship
  • Keep abreast of the China market environment and keep abreast of competitor and consumer trends
  • Be responsible for generating reports, tracking and insights from marketing campaigns in order to optimize campaign components ROI, scale or discontinuance
  • Make recommendations to the Manager basis learnings from past campaigns
  • Manage marketing spends accruals and invoices
  • Project manage simultaneous projects involving multiple stakeholders. Accountability for progressing projects forward to meet timeline milestones and deadlines
  • Educated to degree level
  • 3-5 years in a marketing function
  • Must have China marketing experience
  • Fluent in Putonghua (written and spoken Simplified Chinese)
  • Business fluent English (written and spoken)
  • Ability to read and write Traditional Chinese is an advantage
  • Experience with new business acquisition campaigns
  • Good experience and knowledge in direct marketing, including online and offline channels
  • Microsoft Excel, Word and PowerPoint computing skills
9

Senior Marketing Executive Resume Examples & Samples

  • Create and implement leading advertising campaigns for the Northern European sales channels, while measuring their ongoing success
  • Work with the wider marketing teams to deliver successful online and offline campaigns
  • Provide support for internal and external events throughout Europe
  • Ownership of the Swiss Marketing Channel budget for the different market activities
  • Lead meetings with the different sales and marketing channels
  • Ownership of internal and external marketing collateral and working closely with the compliance team for sign off
10

Senior Marketing Executive Resume Examples & Samples

  • Marketing content and collateral - working closely with the investment content team, the marketing executive will be responsible for creating and maintaining all content across the different media channels, with a particular focus on web content
  • Promotional Campaigns - develop, manage and evaluate marketing campaigns targeted at wholesale investors
  • Digital marketing- ensuring the website is maintained and updated with the relevant investment content
  • Event Management - end-to-end management of the firm's events, including finding venues, organising the agenda, sending out invitations, managing logistics and post event review
  • Previous experience in Asset Management marketing
  • Attentive to detail, highly organised with an ability to build good working relationships
  • Degree and IMC qualification preferred
11

Senior Marketing Executive Resume Examples & Samples

  • Work closely with Sales to devise a marketing plan and strategy and implement all activities within budget
  • Develop a strong working knowledge of the companies product
  • Get involved in New Product launches
  • Manager ongoing lead generation
  • Liaise with key vendors / agencies to deliver outstanding results
  • Position and develop the company brand in target markets
  • Generate reports through Google Analytics
  • Conduct market research
12

Senior Marketing Executive Resume Examples & Samples

  • Project manage and deliver deployment of specific assets (EY ITEM Club UK forecasts and special reports, EY UK region and city economics forecasts)
  • Create and deploy internal and external activation campaign for Economics for Business
  • Support our Chief Economist on building his personal brand particularly via social media / digital channels
  • Manage the day-to-day contact with Oxford Economics
  • Be a brand ambassador for the programme liaising with other parts of BMC, and across our Financial Services and Business Development functions
13

Senior Marketing Executive Resume Examples & Samples

  • 1: Brand and service awareness to clients and prospects
  • 2: Supporting relationship development
  • 3: Supporting the sale – through the delivery of quality bid and sales support materials
  • Play a supporting role in the development and implementation of the marketing strategy
  • Develop and drive effective integrated marketing campaigns (including use of Salesforce CRM system to create and manage mailing lists)
  • Assist with the development and execution of creative event concepts, including end to end event management
  • Manage, track and record marketing expenditure against budgets and monitor effectiveness measurement of activities
  • Work closely with the corporate marketing resources within C&W and be an active and constructive member of the European marketing team
  • Manage, co-ordinate and deliver marketing activities, including
  • Digital Communications, website content & maintenance, management of corporate social media platforms (Twitter, blog and LinkedIn)
  • Contact database management (Salesforce)
  • Conference support
  • Collateral development
  • Advertising campaigns (online and offline)
  • External target media – working with the PR team
  • Sponsorship projects
  • Champion and monitor the use of the C&W brand
  • Monitor competitor activity
14

Senior Marketing Executive Resume Examples & Samples

  • Bachelor’s degree in Business Administration or, Marketing
  • At least 4 years of business experience
  • Experience in using online communications tool and digital marketing
  • Experience in utilizing a marketing database
  • Good understanding of the principles of value proposition developments
15

Senior Marketing Executive, Estée Lauder Resume Examples & Samples

  • Minimum 3-4 years promotion marketing experience in beauty industry or trade marketing/ key account experience in FMCG
  • Proactive, strategic thinking, attention to details and able to work under pressure
  • A good sense in beauty
16

Senior Marketing Executive Resume Examples & Samples

  • Production and review of thought leadership once senior manager and manager have signed off on final content
  • Managing deployment of global campaigns in UK and EMEIA and UK and EMEIA campaigns as defined by Manager and Senior Manager
  • Managing the logistics of insurance events – from invitation list development to helping out at the event and supporting senior manager and manager in the development of EMEIA and UK events
  • Assisting with sector and solution activity planning
  • Working closely with the senior manager on research projects as necessary – newsletters, forums, conferences – and as requested by EMEIA leadership
  • Taking ownership of the EMEIA insurance intranet and internet and uploading content as required to the external UK and EMEIA websites
  • Taking on general tasks for the team to support campaign deployment (updating internal marketing activity database, preparing some meeting materials, updating client relationship management lists (InterAction)
  • A minimum of 2 years’ experience at a marketing executive level
  • Demonstrable experience of supporting and delivering campaigns/programmes and events
  • Experience of working within a professional services partnership, or financial services business
  • Excellent interpersonal and communication and oral skills - in particular, strong written communications and high degree of accuracy and attention to detail
  • Good project management skills and experience of working with CRM systems
  • Energetic, personable, team player with a willingness to ‘muck in’ where necessary
17

Italian Speaking Senior Marketing Executive Resume Examples & Samples

  • Delivery and execution of the EMEA marketing plan, with a 50% focus on the Italian speaking markets
  • Campaign Management - and the production of marketing materials for potential and existing investors across the UK and European markets
  • Content Management - coordinating local translation agencies ensuring marketing content is produced in a timely manner and is appropriately tailored to the local target audience
  • Events - supporting events team with the conception and completion of events, as well as preparing specific marketing collateral for distribution at events
  • Digital Marketing - help establish the digital marketing strategy for local markets and liaise with the digital team to ensure campaigns and marketing efforts leverage off the appropriate technology
  • Advertising and PR - taking ownership of all on and off-line advertising and media relations initiatives across EMEA, working with agencies
  • Relationship Management - liaising with internal stakeholders including sales, investment and compliance teams, to ensure marketing projects are signed off and in line with company expectations
18

Senior Marketing Executive Resume Examples & Samples

  • Minimum S1 Degrees from reputable universities with excellent results
  • Minimum has 2 years experience in property sales
  • Good understanding of property sales process
  • Experience dealing with clients in a real estate environment
  • Positive “can-do” attitude
  • Commitment to excellence and customer satisfaction
  • Independent, honest, pleasant personalities and good appearance
  • Strong negotiation and selling skills
  • Fluent in English both oral and written
19

Senior Marketing Executive Resume Examples & Samples

  • You’ll have plenty of experience of planning and creating conference marketing campaigns using a wide range of digital and offline channels, delivering on ambitious growth targets and controlling costs
  • You’ll be used to challenging the status quo, identifying and successfully implementing new initiatives to expand our routes to market and ways to attract audiences, generate revenue, and obtaining the necessary buy-in whilst all the time leading by example
  • You’ll have a passion for data and will be responsible for growth, development and lead generation for the sector
  • You’ll thrive on the opportunity to manage multiple projects simultaneously while ensuring deadlines are met at all times and always deliver on your objectives
  • You’ll have a great balance between obsessing over measuring important KPI’s, and thinking laterally to solve problems with innovative and creative solutions
  • You’ll be methodical, organised and innovative in your approach
  • You’ll be an outgoing and effective communicator, skilled at engaging, influencing and connecting with in-house specialists, and external organisations
  • Growing the existing portfolio through building and retaining delegate audiences, and building sustainable audiences for our new conferences
  • Identifying and embracing new marketing methods, driving forward and implementing new and creative ideas to support revenue targets
  • Responsibility for database strategy, development and lead generation for the sector, working with marketing specialists to optimise the end-to-end lead management process
  • Interpreting key performance indicators and identifying themes and trends, implementing actions based on findings
  • Responsibility for all marketing communications to ensure quality, message and brand values are maintained
  • Developing strong internal and external relationships, and have experience of working in a matrix structure
  • Managing constructive relationships with key contacts including the internal team, stakeholders, and external joint venture partners
  • Great communicator and influencer
  • Results focused
  • Ambitious, dynamic and self-motivated person with the will to drive forward new ideas
  • Ability to multi-task, and quickly change course as required
  • Excellent attention to detail
  • Demonstrable experience of developing and maintaining excellent personal relationships with team members, the wider business, external businesses and suppliers
  • Analytic and numerate
  • Creative thinker, who is used to finding workable solutions rather than problems
  • Experience of using integrated marketing channels
  • International marketing experience, preferably in conference or event environment
20

Senior Marketing Executive Resume Examples & Samples

  • Conduct market survey for assigned products in related markets and analyze survey results
  • Develop marketing strategy in assigned market/product area based on the survey results independently
  • Experience in project management is preferred
21

Senior Marketing Executive, CSD, Shanghai Resume Examples & Samples

  • Understand sales goals and assist manager in establishing and applying business plans
  • Maintain sales channels in the assigned territory and develop new channels independently
  • 5+ years related working experience as sales engineer or business development in multinational company in related industry
  • Solid knowledge of customer segments and their needs in the related market
  • Advanced communication skills, influencing skills and selling skills
22

Senior Marketing Executive, IPD, Shanghai Resume Examples & Samples

  • Job Summary
  • MBA is preferred
  • Cross-functional working experience is preferred
23

Senior Marketing Executive, CSD, Shanghai Resume Examples & Samples

  • Initiate actions to lead projects, link project steps to business strategies and ensure project objectives and deadlines are met
  • Coordinate with supply chain function to avoid any logistics issues regarding the inventory, goods delivery, etc
  • Solid problem solving skills
  • Good PC skills
24

Senior Marketing Executive, Chim, Shanghai Resume Examples & Samples

  • Achieve sales objectives as set by management for the specific products in the assigned territory; Manage sales territory with general supervision and assistance
  • Apply business unit marketing policies, procedures and plans, and proactively report all new or unusual pertinent market conditions to supervisor as well as product performance information
  • Represent business unit products and services to customers and prospect and provide appropriate sales support services to customers and distributors
  • Handel simple or moderate complaint independently and request instruction and assistance from superior in handling situations which require either greater or different experience or knowledge
  • Good time and territory management skill
  • Fair English communication skill both in written and oral
  • Fair PC skills
  • Rich experience in new client development is preferred
  • Good problem solving ability
25

Senior Marketing Executive Resume Examples & Samples

  • A robust and competent understanding of social media and its channels, with a fluency in community management and representing brands in social
  • Management of day to day client activities
  • Develop annual social media strategies in order to achieve your clients objectives
  • Management of all paid media with an ability to put into place a strategy to decrease cost per view
  • Work with external partners including influencers to increase awareness of your clients brand to the right audience
  • Attend clients key events throughout the year to provide live social media coverage ie. Facebook Live, taking photos and tweeting
  • Work closely with the content team to deliver original content that is right for your clients audience and their brand
  • Ensuring that all activity follows sign off processes, and paying close attention to detail to ensure that all deliverables that are sent to client are of the best quality and standard
  • Creation of client report presentations as required and appropriate, including innovation reports, and highlighting key developments in the industry
  • Developing and planning creative campaigns relevant to your clients and their brief
  • Attending client meetings, and developing rapport and relationships with key clients
  • Comfortable in attending status meetings on own without an Account Director present
  • Proactive research in social media behaviours
  • Complete regular administrational tasks including invoice processing
  • Strong social media understanding with a constant thirst for developing knowledge
  • Experience and confidence in building and nurturing relationships with clients
26

Senior Marketing Executive Resume Examples & Samples

  • Working with Marketing Manager, play lead role in planning and developing digital plans for ibis brands
  • Devise action plans to drive online traffic (cross channel and cross device activities) to brands.com via display and social media
  • Demonstrate knowledge of digital media strategy, planning and buying
  • Manage relationship with media and digital agencies
  • Take ownership to plan and execute owned channel - brand.com content inc email
  • Design, build and maintain our community management via social media
  • Lead development of digital display campaigns including knowledge of formats and specs
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs Digital and RM)
  • Analyse brands.com traffic and levers
  • Work closely with Revenue Management and E-Commerce to analysis campaign activity
27

Senior Marketing Executive Resume Examples & Samples

  • · Share register services
  • · Employee share plan administration
  • · Corporate actions e.g. IPOs
  • · Share dealing
  • · Company secretarial services
  • · Investor relations
  • · Finance and accounting
  • · Treasury services
  • · Good understanding and first hand experience of wide range of offline communication channels
  • · Proven ability to deliver high volume, high quality communications
  • · Ability to prioritise work, manage time effectively and be highly organised, managing multiple projects and stakeholders
  • · Highly motivated with proactive approach to helping out across the team
  • · Good team worker but also a self starter with the ability and confidence to lead and promote this specialism to senior stakeholders
  • · Exceptional written and verbal communication skills plus use of standard MS Office programs
  • · Zealous attention to detail
  • · Financial services sector experience
  • · Understanding of investment vehicles such as shares and employee share plans, and of company and board management – company secretarial, legal and financial functions
  • · Degree educated
  • · CIM qualification
28

Senior Marketing Executive Resume Examples & Samples

  • Support the Head of Global Trade Marketing with departmental co-ordination and key documents
  • Support the propositions team to deliver key projects across a range of marketing disciplines, with a particular focus on our hero global propositions across a range of areas - community (e.g. As Seen On Me, Refer a Friend, A-List), Students and service propositions such as Premier
  • Establish excellent working relationships with your peers in brand marketing, international trade marketing and brand experience, aswell as other essential departments such as finance, customer care and legal
  • Write and execute standalone briefs, taking control of all aspects from strategy to delivery to wrap up
  • Measure and report on the effectiveness of our activity. This will be in the form of weekly/monthly/quarterly analysis of how propositions are performing as well as wrap ups on specific pieces of activity. As part of this you will be expected to support the proposition manager in interpreting the data and making recommendations off the back of it
  • Support the execution of large, multi-market campaigns, including coordinating international inputs and asset briefings
  • Take a pro-active role in ensuring all internal processes, rules and regulations are applied to our campaigns – ensuring that changes within CRM, Promo Codes, Legal, Merchandising and Trading are clearly communicated throughout the team and implemented for go live
  • Represent the voice, attitude and lifestyle of our 20something customer by bringing regular inspiration to the team in the form of competitor reports, innovations and the latest cultural trends
  • A digital native, with excellent grasp of how to use a wide number of social platforms for either personal or professional use
  • Excellent verbal communication skills, with the ability to communicate clearly, effectively and appropriately with your immediate team, colleagues, suppliers and customers
  • Highly organised and able to multi-task across a range of activities and digital interfaces
  • Solid presentation skills and excellent attention to detail is important, along with a competency in office software (Excel, Outlook, PowerPoint etc)
  • Adaptable and creatively minded, you will need to flex to the needs of our fast changing business whilst looking for way to bring fresh and exciting solutions to our always on team
29

Senior Marketing Executive, Iatd, Shanghai Resume Examples & Samples

  • Handle none-routine and difficult inquiries of moderate scope and complexity pertaining to products, promotional programs and/or prices, and develop solutions for a variety of complex issues
  • Innovative, good analytical skills and strategic thinking ability
  • Excellent coordination and communication skills
30

Senior Marketing Executive Resume Examples & Samples

  • End-to-End Campaign Management - and the production of marketing materials for potential and existing investors
  • Digital Marketing - management of the website, social media campaigns and online content
  • Events - supporting team members with the conception and completion of events, as well as preparing specific presentations and marketing collateral for distribution at events
  • Previous experience in a similar role within Asset Management, working with both institutional and discretionary clients across traditional and alternative asset classes
  • Evidence of a passion and interest for investment management marketing
  • A mastery of MS Office suite (PowerPoint, Excel and Word)
  • An ability to show initiative, be proactive and voice new ideas as part of a pivotal business line
31

Senior Marketing Executive Resume Examples & Samples

  • 1 ) Create pull through for Avery Dennison products, solutions & new innovation by influencers (project manager, architects, designers and brand agencies) and end users / brand owners
  • 2) Gain specification for product usage through the specification selling process
  • 3) Work with Master Distributors and key customers / re-sellers to build opportunity pipeline for specification projects
  • 4) Demonstrate products and/or services and provide assistance in the best application of product and/or services
  • 5) Formulate strategy and select key target markets. Identify prospective customers. Assist in the development of divisional strategic and operating plans (i.e., AOP’s, strategic plans, etc.)
  • 6) Monitor and report on industry trends. Incorporate knowledge of the industry to partner with Marketing to develop products, support materials and pricing recommendations. Partner with Sales to transition business development account activities during commercialization
  • 7) Coordinates marketing groups to identify marketing plans and strategies for launching events & campaigns
  • 8) Engage & develop end users to promote company products
32

Senior Marketing Executive, Estée Lauder Resume Examples & Samples

  • 30% Independence of Action and Accountability – Initiate holistic plans for responsible product launches and follow-up independently, grow through on-the-job coaching by line manager and Marketing Manager
  • 20% Decision Making – Propose relevant benchmarking data for orders, mechanics and program execution
  • 15% Budget Responsibility – keep track on campaign and regular collateral consumption expenses within budget and alert matrix manager if there’s any discrepancy on time
  • 15% Problem Solving – Propose solutions/ local relevant tactics and execution details
  • 20% Leadership – Lead and guide agency/vendors in supporting execution and data reporting. With the support of line manager, enable other teammates and functions to work on same goals
  • Own particular product categories, driving business performance and brand building goals through launch/re-promote campaigns
  • Propose and align with line manager to develop campaigns based on global/regional directions, local consumer insights, barriers to address and market landscape analysis; set objectives and formulate holistic strategies incorporating dynamic perspectives: product communication angles, category ambition, CRM reach optimization, new customer acquisition, online & social tactics, media strategies, retail marketing tactics, in-store VM communication & customer engagement events, consultant engagement, etc
  • Propose creative content development according to local relevant trends and consumer behaviors, as to create UGC & WOM impact at digital channels
  • Proactively align marketing teammates and other functions in campaign vision, strategy formation and execution excellence at every touch points to achieve business goals and launch KPIs
  • Support in formulating detailed execution plan, follow through, monitor closely and feedback to line manager for timely review and fine-tune
  • Track and evaluate the performance of respective categories: regular product category review and focus campaign deep-dive in weekly basis. Analyze result and proactive contribution to bring learning/insights for improvement
  • Support in developing product and samples forecast usage plan to in line with brand strategies and budget; monthly monitoring on consumption and inventory with the assistance of Marketing Service team to ensure healthy stock flow and achieve forecast accuracy KPIs
  • Support in preparing agency brief for marketing programs
  • Work closely and follow through with agencies and vendors for day to day execution
  • Monitor & prepare competitive analysis reports
  • Support in providing reports requested by regional & global team
  • University graduate in Marketing or equivalent
  • 3-4 years of relevant experience retail/cosmetics industry, experience in leading campaigns will definitely be advantage
  • Strategic, driven, passionate and agile
  • Strong co-ordination, interpersonal and presentation skills
  • High awareness of millennial and digital trends, experience in UGC development will definitely be advantage
  • Attention to details & execution excellence
  • Proven fluency in spoken and written English & Chinese
33

Senior Marketing Executive Resume Examples & Samples

  • Manages a number of essential brand partnerships across the APAC region, acting as key client liaison and relationship manager
  • Manages a range of marketing projects and campaigns from concept to delivery
  • Identifies new opportunities for strategic and tactical brand promotion
  • Coordinates the workload of marketing interns and other department resources on a day to day basis
  • Manages budget for assigned projects, including the soliciting and confirmation of expenses for each assigned campaign activity
  • Devises and executes promotional activities and brand advertising across various media platforms, including newspapers, magazines, online platforms etc
  • Advises and supports other CNBC departments to ensure consistency of brand presence across the region
  • Coordinates the acquisition and maintenance of CNBC databases to support our community building ambitions throughout APAC
  • Reports on and reviews the outcomes of assigned projects and activities to ensure optimal results
  • Works with colleagues in EMEA to deliver consistent brand messaging internationally
  • Minimum 5 years of marketing experience in media / advertising industry
  • Understands the power of brands and the importance of proactive community building
  • Social media and digital marketing experience
  • Strong commercial acumen and ability to manage budgets and resources
  • Basic budget and financial reporting skills
  • Strong interpersonal, verbal, and written communication skills
  • Passionate, driven, self-motivated and results-oriented
  • Able to multi-task and meet deadlines by being highly detail-oriented and be able to prioritize projects
  • Able to travel on short notice
34

Senior Marketing Executive Resume Examples & Samples

  • 3 years’ experience as an assistant or executive, in retail or marketing environment
  • Experience of working within set budgets
  • Fully IT literate in all Microsoft programmes including Word, Excel and PowerPoint
  • Strong organisational skills – ability to multi task and prioritise workload
  • Fast and responsive – working to strict deadlines
  • Proven communication and interpersonal skills to all levels
  • Resourceful, innovative thinker
  • Team Player – maintain close working relationships with all other employees fo the business to assist in the facilitation of projects
  • Ability to listen and a willingness to learn
  • Utmost discretion when dealing with all sensitive and confidential information
  • Results and achievement oriented to high standards
  • Committed, motivated and passionate about our people and our company
  • Flexibility – to travel at short notice
35

Senior Marketing Executive Resume Examples & Samples

  • Management of subscription acquisition to deliver volume, yield and revenue in line with annual targets
  • Development of acquisition marketing strategies to drive print & digital subscriber acquisition across all marketing channels, in all regions, including social media
  • Forecasting, scenario planning and budget management
  • Analysis and reporting - evaluate and recommend the appropriate methods for meeting the brand’s acquisition goals
  • Working closely with the Renewals Manager and implementing tactics to improve renewal rates
  • Management of the brand audit with fulfilment house
  • Development of additional subscription products and services in line with strategic objectives
  • Identifying new and innovative opportunities to support the acquisition strategy and to complement current marketing activity
  • Ensuring brand consistency across all acquisition activity
  • Managing day-to-day relationship between Proagrica and the subscription fulfilment house
  • Previous experience in a subscriptions marketing role
  • Demonstrate fine attention to detail in communications / reporting
  • Be confident in engaging with senior stakeholders and departments to quickly understand strategy, recognise opportunities or issues and get things done
  • Experience in integrated marketing campaign management
  • Our ideal candidate will want to own the role, define the acquisition strategy, be extremely well organised, a good communicator, comfortable with technology and skilled in subscription marketing
36

Senior Marketing Executive Resume Examples & Samples

  • Work with key marquee program leader(s) you will support them to develop tailored marketing plans and drive the execution of thought leadership into the regions and sectors
  • Use the full marketing mix will support the program leader to meet the marketing objectives of the program including – research, project management, brand management, editing, digital marketing, internal communications, public relations, social media and advertising
  • Support key strategic initiatives and build relationships with key internal stakeholders to amplify the content and supporting materials available
  • Measure and monitor the Return On Investment (ROI) of marketing programs. Provide reports and status updates to leaders as needed
  • Help develop and manage the annual budget
  • Coordinate the creation of regional and sector marketing collateral as part of marquee program
  • Act as project manager for the global TAS marquee marketing initiatives by engaging with subject matter experts, managing reviews and approvals
  • Liaise with the web and digital teams to ensure programs are leveraged effectively
  • Have wider responsibility to the business, participate in networking meetings and project support for broader BMC programs, as required – may work across several areas or specialize in a few areas depending on requirements of the organization
  • A minimum of 3-5 years of work experience, specifically marketing experience and digital marketing experience is a plus
  • Knowledge and understanding of the Capital Markets
37

Senior Marketing Executive Resume Examples & Samples

  • Responsible for defining, building and rolling out end-to-end digital-led campaigns as part of a high integrity European programmes operation
  • Define and build a customer marketing programme, supporting our objectives to serve, retain and grow our client base
  • Devise advocacy programme and materials, including testimonials, case studies, win announcements, speaking opportunities and personal advocates
  • Develop and deliver campaigns with priority partners, including co-marketing, content creation and events
  • Execute on European event management strategy, defining and delivering digital/face-to-face retention, top-of-funnel and pipeline acceleration events – including target account, partner and customer-focussed events
  • Play an active role in defining and executing our European social media approach, including internal advocacy, engagement and enablement
  • Provide programme-based reporting, per the requirements of marketing leadership
  • Proactively plan and monitor the programmes budget for your area of responsibility, optimising return on investment
  • Proactively seek to understand latest marketing trends, tools and best practice, disseminate and assess relevance for European marketing
  • Maintain and leverage close working relationships with third party agencies, and broader programmes and marketing operations team
  • Demonstrable B2B marketing experience, preferably within a corporate matrix environment
  • Ability to achieve objectives with smaller budgets, whilst also understanding how larger companies execute and the output required
  • Experience in UK and European B2B programs planning and execution essential—digital-led, spanning demand generation, event management, social media, lead nurturing, and more
  • Experience delivering targeted customer and partner marketing programs, preferably for enterprise software or SaaS based-solutions
  • Knowledge of demand generation methodologies, preferably Sirius Decisions' Demand Waterfall, and account-based marketing frameworks
  • Experience with marketing automation systems, such as Eloqua, and SFA systems such as Salesforce.com essential
  • Social media savvy; experience in, and crucially, enthusiasm, for social media campaign management and execution
  • Experience of collaborating with, and helping influence a range of stakeholders, including sales teams and leadership
  • Sound organizational skills with the ability to manage multiple campaigns and prioritize effectively
  • Excellent verbal, written, presentation development and interpersonal skills
38

Senior Marketing Executive Resume Examples & Samples

  • Understanding of product lifecycle marketing, in particular the introductory and growth stages
  • Knowledge of the Healthcare and/or Built and Construction sector is desirable, but not essential
  • Good marketing experience in supporting expanding markets
  • Proven commercial understanding and experience of using marketing to support sales goals
  • Graduate (or equivalent) with marketing qualification
  • Demonstrable experience in data analytics, events, social media marketing, email marketing, SEO and PPC will be a distinct advantage
  • Current understanding of direct & digital marketing trends and opportunities
  • Experience in trade shows / conferences / events
  • Excellent communication skills, verbal and written (Dutch and English)
  • Proven experience of developing strong internal working relationships and ability to influence
  • Proactive and results orientated, with the ability to balance multiple projects and spontaneous marketing opportunities that may arise
  • Excellent copywriting and design evaluation skills
  • External/industry focus with ability to bring new ideas and experiment
  • Demonstrate a clear understanding of the legal aspects of marketing from Data Protection to Distance Selling
39

Senior / Marketing Executive Resume Examples & Samples

  • Support Siemens Healthineers in carrying all MarCom activities; support on activities primarily in Singapore and also Asia Pacific (APC) cluster as and when required
  • Responsible for conceptualizing, scheduling and executing Healthineers MarCom activities covering internal and external communication channels including newsletters, HTML mailers, advertising, events and exhibitions as well as collateral requisition
  • Maintain and monitor calendar events/ conference/ product drive program with clear project timelines and ensure the deadlines are adhered
  • Assist in preparation & presentations for collaboration, reports and support requests for sponsorship from individuals, government and private sectors
  • Provide guidance in all questions related to sector communications - Branding including messaging , release processes, communication cost reporting and compliance approvals
  • Support the development of digital communication strategy for Siemens Healthineers
  • Provide Siemens Healthineers landscape and bi-weekly update to Singapore Team
  • Maintain a good working order to all business correspondences, records and administrative facilities which include mail/ fax distribution, filing and updating of departmental records
40

Senior Marketing Executive Resume Examples & Samples

  • Working effectively, and building strong relationships, with UK and international-based stakeholders including senior Partners, account teams, marketing teams (including marketing, brand, PR, internal communications and digital), design agencies and suppliers
  • Developing and delivering campaigns and marketing activities across multiple countries and internal and external channels (content, digital, video, social media, print and events)
  • Drafting and creating client communications in our e-campaign tool (Gema), including proofreading, creative writing for internal and external communications, as well as some related digital work
  • Using and maintaining the firm’s CRM system and tools
  • Tracking the success of all marketing activities to capture and analyse ROI
  • Acting as a marketing champion and brand ambassador for the team to advise the business on marketing initiatives and share best practice
  • Attending and presenting on global, regional and EMEIA FS/BCM marketing community calls and at account team meetings
  • Mentoring more junior members of the team
  • A minimum of 3-5 years B2B marketing experience in a corporate, fast-paced environment, ideally in professional services or financial services
  • Preferably CIM qualified
  • Experience of working with multiple senior and challenging stakeholders
  • Self-starter able to manage and prioritise a demanding workload and to operate independently
  • Excellent project management skills and experience of working on multiple projects simultaneously
  • Experience across the full marketing mix
  • Appetite to learn and interest in building financial services/BCM knowledge and understanding
41

Senior Marketing Executive Resume Examples & Samples

  • Delivering high quality creative marketing activity for the business that helps to acquire new clients and retain the current client base
  • To provide full marketing executional support for key campaigns and relationship development programmes across the whole marketing mix
  • Development of compelling content and messaging
  • Measuring the campaign activities, updating project plans and reporting on activities
  • Ensuring cost efficiency of all marketing activity and meeting budget forecast
  • Building the EY brand
  • Involvement with the wider national marketing team to ensure integration of messages, plans and activities
  • Strong team player/collaborator
  • Integrated marketing campaign support and marcomms activities
  • Event support – planning, delivery and control, preferably targeting c-suite/senior stakeholders
  • Experience of working in large/matrix organisations, balancing multiple stakeholder requirements
  • Marketing event delivery and management, ideally from a professional services background, however strong candidates from other sectors will also be considered
  • A solid understanding of marketing principles, coupled with a strong commercial drive and the ability to deliver high-value marketing activities that deliver ROI
42

Senior Marketing Executive Resume Examples & Samples

  • Key liaison and coordinate CRM operations with retail stores and POS processes, providing day to day support and trouble shoot issues as well as training on the program mechanisms
  • Working with agency to maintain data entry processes, upholding data hygiene/ accuracy and maintain upgrade & renewal processes
  • Coordinate and execute all CRM communications to members all year round, managing email marketing schedules and coordinating regional creative for local executions
  • Maintain & monitor customer service mailbox for action plans on customer service issues
  • Facilitate, coordinate & manage all CRM projects, campaigns to enhance retention, members’ acquisition, members engagements
  • Managing appointed digital agency to maintain website, social media contents with planned Marketing requirements & goals
  • Manage & audit content gaps with appointed agency on engaging content schedule based on interested & latest / preferred format of the targeted consumers
  • Monitor & report on content marketing metrics and evaluate impact of the content strategy based on analytics
  • Creating standard operating procedures (SOP’s) for the planning, execution, optimization, distribution and amplification of the content
  • Playing up as a gatekeeper to ensure content engages and inspires target group through all stages of that purchasing decision making process
  • Driving cadence to audit the content strategy across key market, identify gaps and solution alternatives to fill the gaps so as to improve the ‘call to action’ optimizations required on the site, membership requisition forms, e-commerce etc
  • Digital Marketing scope includes execution through search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, social media marketing & optimization, e-mail direct marketing and selected display advertising
  • Plan, manage and implement effective end to end Social & Digital Marketing, Marketing Communications & Related campaigns and activities to meet key KPIs and objectives
  • Integrate and synergise contents in all e-mediums that Timberland embarks on (e.g. Facebook, Instagram, CTBL edms, website, etc)
  • Maintain shared resources, marketing materials and image libraries
  • Support smooth function & operation in other marketing functions such as PR, Advertising, through synergistic team work in the Marketing department
43

Senior Marketing Executive Resume Examples & Samples

  • You’ll have plenty of experience of planning and creating conference marketing strategies and campaigns using the full mix of digital and offline channels, delivering on ambitious delegate growth targets whilst controlling costs
  • You’ll be used to challenging the status quo, identifying and successfully implementing new initiatives to expand our routes to market and ways to attract audiences, generate revenue, and obtaining the necessary buy-in from colleagues
  • You’ll have a passion for data and analytics, reviewing and improving the ROI from each channel and reporting what’s working to drive conversions to delegates
  • You’ll have a proven track record in driving off the page sales, testing and optimising to increase conversion rates
  • You will be used to working closely with commercial and sales teams to define and deliver materials that help them communicate our sponsorship opportunities
  • We’ll contribute generously to your pension and allow you to take off 29 days leave each year
  • If 29 days is too much, you can sell some of the days. If it’s not enough, you can buy some days
  • You’ll have the option to take 2 days per year to participate in charitable work
  • Plus, you’ll benefit from the Reed Elsevier Save as You Earn Scheme (SAYE)
  • On top of that you’ll be part of a global marketing community, working in a division of a successful, socially responsible FTSE 100 organisation
  • Delivering the strategy and campaign plans for all marketing activity to acquire delegates for the range of FlightGlobal conferences, using the full marketing mix
  • Growing the existing portfolio of events through building and retaining delegate audiences, and building sustainable audiences for new conferences
  • Driving the digital strategy for delegate acquisition, working with the rest of the FlightGlobal marketing team to leverage existing audiences and digital journeys across the group
  • Proposing and implementing new and creative ideas to achieve the revenue targets for delegates
  • Responsibility for the audience database strategy for the target sectors, growing reach across delegate and sponsor job roles
  • Reporting on a small set of KPIs, optimising and testing to improve performance across all channels including telesales
  • Developing strong internal and external relationships, keeping everyone updated on the marketing plans and contribution to revenues achieved
  • Proven track record in digital marketing and off the page conversion to sale
  • Analytical and used to testing to improve marketing impact
  • Experience of localising marketing campaigns to audiences across the world, preferably in conference or event environment
44

Senior Marketing Executive Resume Examples & Samples

  • Assisting the marketing manager and supporting the marketing team with marketing activities
  • Assisting with the production of marketing materials and literature
  • Coordinating the production of a wide range of marketing communications
  • Perform data analysis weekly and provide recommendations based on consumers insights
  • To assist in developing and support country co-marketing partnerships
  • Liaise with Creative Agency, Media Agency and production
  • To ensure working seamlessly with other marketing peers in various department
  • Possess at least a Bachelor’s in Marketing
  • Comfortable with designing, executing and tracking successful digital marketing campaigns, email marketing, social media campaigns, integrated marketing, mobile marketing and direct marketing campaigns
  • Personable, presentable and ability to articulate well
  • Excellent administration and organizational skills
  • Minimum 2 years of relevant working experience
45

Senior Marketing Executive Resume Examples & Samples

  • You will own the customer life cycle management of passenger marketing and execute rider marketing programs that increase engagement, reduce churn, and build product loyalty – essentially increasing the Life Time Value of each user. The ideal candidate must be highly analytical, data-driven and comfortable with getting their hands dirty. The core responsibilities include: customer segmentation, building and optimizing life cycle map of customers, implementing CLM campaigns and providing post campaign analysis
  • Assisting the team of marketing managers and supporting the marketing team with marketing activities
  • Collaborate cross functionally with marketing, operations, creative to turn data driven insights into marketing programs that builds loyalty
  • Identify customer segmentations and cross sell and upsell opportunities and implement programs to increase conversion and life time value
  • Optimize overall funnel from install to loyalty through testing and analysing all campaign performances, including creative, segmentation, mechanics, etc
  • Perform data analysis weekly and provide recommendation based on consumer insights
  • Liaise with Creative, operations, strategy and insights
  • Possess at least a Bachelor degree in Economics/ Marketing/ Business Management
  • Live, eat and breath Excel
  • Working understanding of SQL and experience with a mobile CLM platform is desirable
  • Experienced in designing, executing and tracking successful marketing programs
  • At least 3 years of experience in online CRM/ or Lifecycle marketing experience with demonstrated success in executing email, loyalty, retargeting programs from concept to execution
  • Strong analytic and qualitative skills – ability to use data to develop and measure complex campaigns
  • Strong communication skills and an excellent team player with strong work ethics
  • Demonstrated ability to work under tight deadlines, and in a fast-paced environment
  • An ability to work both strategically as well as in an executional capacity, building and deploying content pieces like emails, in-app messages, and blog posts
  • Minimum 3 years of relevant working experience
46

Senior Marketing Executive Resume Examples & Samples

  • Perform data analysis weekly and provide recommendation based on consumer’s insights
  • Ensure working seamlessly with other marketing peers in various department
  • Have experienced about 3-4 years in Marketing’s field
  • Comfortable with designing, executing and tracking successful digital marketing campaigns (SEM/SEO, email marketing, social media campaigns, integrated marketing campaigns, mobile marketing and direct marketing campaigns
47

Global Senior Marketing Executive Resume Examples & Samples

  • Project managing the flagship research-based ‘balance’ program aimed at positioning EY as the ‘go to’ firm and engaging the C-suite on specific issues we want to own in the market
  • Leading and executing the internal communication & engagement plan for the sector, aimed at 35,000 EY individuals focused on the CPR sector globally
  • Delivering the digital deployment of the sector programs and leading the social media engagement program
  • Fostering collaboration, alignment, replication and leveraging opportunities (from global to local and local to local) of marketing activities with the regions that matter to deliver greater impact in the market – working closely with the rest of the team
  • Oversee multiple processes key to executing the sector marketing programs, including content supervision, contract reviews, and event and meeting services
  • Managing the sector BMC budget, with the support of the rest of the team
  • Work in conjunction with the BMC Global CPR BMC leader and other team members to create brand, marketing and communications initiatives that align with Global CPR sector priorities and sector big issues to achieve business results
  • Collaborate with the network of CPR BMC regional individuals, providing guidance, information and support to enable successful deployment of programs
  • Effectively manage multiple projects, balancing these with business-as-usual responsibilities
  • Maintain up-to-date knowledge on the CPR sector issues, trends and long-term implications for EY’s Go-To-Market (GTM) approach
  • Demonstrate strong attention to detail and a genuine commitment to maintaining the highest standards across all content and channels
  • Be able to prioritize own workload and proactively manage stakeholder expectations; effectively balance multiple priorities, projects and business-as-usual tasks
  • Be a team player with a flexible can-do attitude and good interpersonal skills; demonstrate commitment to meeting deadlines and supporting colleagues
  • Be able to work under own initiative with minimal supervision and direction
  • Demonstrate a good understanding of marketing and communications principles and practice; seek to develop knowledge through new experiences and projects; actively seek out and participate in opportunities to learn
  • Demonstrate excellent written and spoken communication abilities
  • Demonstrate strong project management skills and proficiency in copy writing and editing
  • Demonstrate knowledge of all marketing and communications channels, including social media, and the process of creating material to use on these channels
  • Project supervision responsibility only
  • Experience in marketing, communications or business development, ideally in a B2B environment
  • Experience of project management/program execution
48

Senior Marketing Executive Resume Examples & Samples

  • Define, create, the product portfolio for online retail purpose (incl. life cycle mgmt, PIPO, roadmaps etc) that supports the E-business growth ambitions
  • Set up pricing strategy and incentive scheme for E-portfolio based on sound market suvey
  • Analyze the market, competition, technology & development to ensure a winning portfolio and to identify NB opportunities
  • Secure PSD product competitive advantage by maintaining a unified, localized, and relevant online experience in all digital channels as well as marketplaces
49

Senior Marketing Executive Resume Examples & Samples

  • Assist Operation Manager to leverage 3rd party database, including data mining, analysis and develop the strategy for increase both revenue and brandawareness
  • Keep track of market trends and propose individual insights on existing competitors and prevailing market dynamics
  • Engage in gathering, consolidation and management of all kinds of production information, which facilitate e-distributors and marketing vendors to run their business
50

Senior Marketing Executive Resume Examples & Samples

  • Engage with automotive customers and sales team to have strong business sense
  • Conduct market survey for responsible products and figure out key insights
  • Develop marketing strategy in assigned market/products independently
  • New product development based on busienss strategies and global alignment with cross-function team
  • Business development to keep business new growth or develop new markets
  • Initiate actions to lead breakthrough projects, and keep better project management with milesstones
  • Develop risk-management solutions for a variety of complex issues
  • Coordinate with support functions(supply-chain, CSR, Quality, etc) to have better business service to customers
  • Bachelor's degree or above
  • 5+ years related working experience in marketing or technology in automotive
  • Good office software skills
  • MBA is plus
51

Senior Marketing Executive Resume Examples & Samples

  • Execute the strategic marketing plan, particularly digital campaigns aimed at driving sales, with clear deliverables and to budget
  • Deliver within a best practice framework, to record and review marketing effectiveness and achievement of KPIs
  • Proven experience of successfully developing and implementing best-in-class initiatives, campaigns and client events
  • Demonstrable experience of digital marketing, communication channels & campaigns, and social media tracking/analytics and tools
  • Knowledge of delivering customer marketing initiatives to deliver successful results (both qualitative and quantitative) directly linked to sales activities
  • A diplomatic, relationship builder with strong professional presence and demonstrated ability to influence sales teams
  • Knowledge of current trends and best practices in B2B marketing in the service sector
  • Excellent written/verbal communication and analytical skills
52

Senior Marketing Executive Resume Examples & Samples

  • Senior Marketing Executive / Assistant Manager
  • Drive strong ATL and BTL campaigns by working with the team as well as local marketing teams
  • Work closely with the regional marketing team to plan overall approach and execute
  • Responsibility for planning and budgetary control of all Chinese marketing
  • Overseeing the social media and Mobile strategy
  • To work closely with the local marketing teams to arrive at impactful media strategy that will increase brand engagement
  • Post evaluation of campaigns to be made and learnings derived
  • Support Programing team on daily basis such as generating electronic program guides, highlights etc
  • Passion – Passion for communication, passion for content, passion and interests outside marketing
  • Ability to deal with pressure, ability to multi task and work with multiple touch points at the same time
  • Strong communication skills – oral and written. Clarity in communication and thought
  • Strong digital and social media knowledge. Should have in-depth knowledge of consumer marketing and analytics
  • Should have in-depth knowledge of social media engagement and marketing
  • Excellent organizational skills and attention to detail in an environment that requires regular evaluation and negotiation of priorities
53

Senior Marketing Executive Resume Examples & Samples

  • 2-4 years’ experience in marketing communication, preferred in B2B industry
  • Detail oriented and good at paper work both for English and Chinese
  • Capable of driving the implementation of MARCOM plan
  • Be strong in building link with people from cross function
  • Team work, open minded, adaptive and strong learning
54

Senior Marketing Executive Resume Examples & Samples

  • Support EMD Trainer to development of Sales training and collateral to drive competitive conversion (Support challenger sales model)
  • Support EMD Trainer for Merchandizer/DSR and visitors segment training and best practice sharing
  • Competitor understanding (promotions, positioning, people)
  • Segment insights for improved NPI aligned to segment
  • Class 1-3 NPI & MOC market assessment & launch plan, Class 4 & 5 NPI through Feasibility Gate
  • Lead Market indicator identification and tracking
  • Customer and sales team oriented communications and NPI commercialization
  • Marketing plan development & execution
  • Customer oriented communication content development
  • Initiate digitization activity for user/channel interaction
  • Support EMD Trainer for Internal team training & development – applications, & segment playbooks
  • Brand build to segment and brand communication, Trade-show and industry body relationship
  • Database leverage for lead identification, hopper filling and sales funnel management
  • Salesforce.com - Segment marketer engaged primarily by market/opportunity type. Chatter involvement, learn from sales team best practice and propagate sharing. Win/loss analysis by segment and key drivers. Learn from and share with global team
  • End-user focused programs and promotions that are primarily segment focused
  • Lead activity with channel team to drive promotion effectiveness and ROI optimization
  • 8+ years related working experience in marketing function in multinational company
  • Experience in market development & Power Utility is preferred
55

Senior Marketing Executive Resume Examples & Samples

  • Delivery e-commerce Business Strategy: Building up a sustainable and profitable business mode, develop differentiated strategy of B2C, B2B platforms
  • Manage e-commerce from product portfolio: new product launch to e-commerce, pricing, product page content and design. Optimize product keyword and detail page to deliver product advantage to customers in the target e-commerce platforms
  • Increase e-commerce performance by channel: work with sales team to build up new channels in e-commerce platforms. Make promotion plans and online activities to enhance e-commerce sales
  • Review e-commerce performance by SKU level sales analysis, platform performance review, and customer analysis and so on. And make adjustments based on the analytics
  • Align and work with cooperate e-commerce team on strategy and activities
  • Partner closely with other marketing functions, and sales teams
  • Perform all other duties as assigned and required
  • 3+ years related working experience in marketing function in multinational company in related industry; Innovative, good analytical skills and strategic thinking ability
  • Experience in B2B e-commerce sales and marketing. Experience in TMALL and JD, or other B2B platforms
  • Master of Business Administration (MBA) degree
  • Experience in the Electrical industry and with electrical channel partners
56

Senior Marketing Executive, Institutional Resume Examples & Samples

  • Creating and executing email campaigns using specialist software – managing the end to end process
  • Assisting in marketing CRM management
  • Developing content, including engaging landing pages for online campaigns, webinars, events, videos, FAQ’s
  • Maintaining the marketing library and compliance approval system
  • Processing invoice payments through appropriate systems
  • Maintain the marketing plan to be regularly communicated to wider business
  • Review of committed editorial/advert schedules of specific marketing publications
  • Production of monthly marketing analytics
  • Updating and producing sales and marketing collateral
  • Reviewing quarterly online content across the institutional website
  • Managing administration processes, contributing to best practices and process improvement
  • Updating third party websites, including social media (eg Mallowstreet, Financial Library)
  • Delivery of client conferences and third party events
  • Obtaining qualitative and quantitative feedback to enable post-event reviews to be undertaken
  • Gaining a good understanding of Aviva Investor strategies and products
  • Educated to degree level or equivalent experience
  • Demonstrable nstitutional marketing experience
  • Passion for marketing and a thirst to learn
  • A ‘can do’ attitude and use of initiative
  • Excellent organisation skills and the ability to think logically
  • Good communication and copywriting skills
  • An ability to work to tight deadlines and under pressure
  • Acute attention to detail and a good eye for design
  • A self-starter, comfortable working autonomously and as part of a team
  • High proficiency in all Microsoft Office packages
57

Senior Marketing Executive Resume Examples & Samples

  • Minimum 2-3 years relevant working experience, preferably with agency background
  • Good media language
  • Proven experience in creating press releases and articles
  • Fluent in English and Bahasa Indonesia
58

Senior Marketing Executive Resume Examples & Samples

  • Support Regional Promotion & Sampling Strategy
  • Support Regional Pricing review (3-year cadence & new product)
  • Support product launch asset and collateral management
  • Support Corporate Product Innovation projects
  • University Degree, preferably in Business / Marketing
  • Minimum of 5 years working experience, with 3 years in a similar capacity. Preferably in the cosmetics industry or luxury retail experience or FMCG industry
  • Candidates with less experience will be considered as Senior Marketing Executive
  • Excellent communication, verbal and written
  • Strong analytic skills and strategic mindset
  • Strong collaboration skill and work effectively with minimum supervision
  • Demonstrate strong Initiative/Leadership, Maturity and Positive energy
  • Proficient in English with other Asian languages is a plus
  • Working experience as Regional Role and knowledge of APAC markets is desirable
59

Senior Marketing Executive, Digital Resume Examples & Samples

  • Digital Marketing campaigns from design, implementation, administration to reporting. Tracking and measurement via online analytics for various online channels: Email marketing, social media marketing, content partnerships
  • Support all digital sales, branding and other revenue generating efforts
  • When required coordinate campaigns between various departments for cross marketing/sales efforts
  • Perform ongoing updates and QA of our websites, including copy, content and SEO. Ongoing A/B testing on digital campaigns, landing pages, target segments. Work closely with Mediacorp’s tech and digital teams
  • Manage and optimize our display, paid social and SEM campaigns
  • Execute marketing automation efforts, including lead capture, lead nurture, welcome and retention streams
  • Budget planning and administration for all campaigns
  • Collaborate with creative partners to develop winning creative and compelling messages
  • Leading in the development and execution of CRM programs, integrating people, process and technology , affecting different cross-functional teams where necessary
  • Utilizing consumer data and insights, recommending opportunities at strategic and tactical levels to improve on SmartParents’ brand loyalty. Must be knowledgeable with SmartParents’ competitors digital strengths, work with Business Lead, sales and editorial to actively defend and grow Stuff’s brand loyalty and engagement
  • Using CRM information to help shape, modify or focus CRM approaches or tactics to strengthen word of mouth and grow our brand’s engagement with readers
60

Qr-senior Marketing Executive Resume Examples & Samples

  • Supporting profitable, analytics-driven, multi-channel marketing strategies and programs that drive customer acquisition, retention, engagement and cross-selling, marketing research, web development, marketing communications and public relations
  • Working closely with the Country Manager to provide guidance in marketing and public relations strategy initiatives within the area of responsibility
  • Identifying, building and rolling out marketing best practice and maintaining marketing standards and compliance
  • Supporting budget planning process for marketing and financial plans
  • Supporting the development of the business strategy and ethics to build relationships, collaborate, identify opportunities, and assist in achieving the station commercial objectives
61

Senior Marketing Executive Resume Examples & Samples

  • Support the Singapore Sales Team in carrying all marketing activities
  • Responsible for conceptualizing, scheduling and executing all activities covering internal and external communication channels including newsletters, HTML mailers, advertising, events and exhibitions
  • Support the development of digital communication strategy for Siemens Healthcare Singapore
  • Work closely with stakeholders from Divisions/ BUs to develop content for Siemens Healthcare Singapore related communication channels such as Customer Journals, Employee Newsletters, Cluster intranet
  • Maintain and continuously optimize the calendar events for Healthcare Singapore
  • Support the Healthcare Singapore team in all questions related to Communications (Branding including messaging, release processes, Communication cost reporting and compliance approvals)
  • Maintain a good working order to all business correspondences, records and administrative facilities which include mail/fax distribution, filing and updating of departmental records
  • Responsible for arranging, scheduling appointments, meetings along with updating calendars and dairies
  • Monitor events, project timelines and ensures that the deadlines are adhered to by corporate communications team, Marcom Cluster and prepare weekly report to the Sales Manager
  • Assist in preparation of PowerPoint presentations, reports and support requests for sponsorship
  • Handle, prepare and record sponsorship requests and letters from individuals, government and private sectors
62

Senior Marketing Executive Resume Examples & Samples

  • Experience of developing and managing junior teams
  • An understanding of the competitive landscape
  • Experience of project management, with sole responsibility for end outcome
  • A solid understanding of brand, marketing and communication principles, coupled with a strong commercial drive and the ability to deliver high-value activities that deliver return on investment
  • Seven years business experience; or a degree (or equivalent) with at least 4 years business experience
  • Time and project management skills
  • Ability to interact well with people at all levels within the firm
  • Strong IT skills – Word, Excel, Outlook, SharePoint
  • Influencing and relationship building skills
63

Senior Marketing Executive Resume Examples & Samples

  • Has an eagle eye for attention to detail
  • Is results driven
  • Has a can do, positive and proactive attitude with a focus on finding solutions as opposed to problems
  • Has confidence to work with a certain level of autonomy, with guidance from the marketing manager, to create and execute effective campaigns which meet strategic goals
  • Has experience of B2B professional services marketing
  • Has experience marketing technology and SaaS
  • Is creative and innovative, able to think outside the box and is a self starter
  • Is a team player, happy to chip in, coach, help and support other members of the team
  • Is collaborative and proactive in their approach to working with sales to help meet the sales number
  • Has had exposure to more than just email marketing – social, ABM, SEO, PPC experience would be of benefit but not essential
  • Experience using Eloqual or similar marketing automation tool&#8217
64

Senior Marketing Executive Resume Examples & Samples

  • Content generation – support the creation of content that may be required both for campaigns but also for sales and telemarketing support: battlecards, powerpoint slides, blogs, case studies, datasheets, infographics, social media messaging, bid materials
  • Campaign management - work with Pardot, our email automation tool, to prepare emails and drip campaigns. Liaise with our global campaign management team to manage data and monitor responses for calling campaigns. Drive success by developing a close relationship with the in house telemarketing team
  • Events – organise a number of external events and webinars, managing speakers, content, co-ordinating promotion, delivery, and tracking follow up and ROI
  • Social media – support blog, twitter, and LinkedIn programs
  • SEO and PPC – support agencies to deliver results
  • Website - deve lop the website, and load new content – blogs, PR, new offers
  • Customer programs – maintain references, support communications and customer events
  • Internal communications – update the intranet, deliver win wires, support employee engagement, and recruitment events when needed
  • Partner marketing campaigns – work with leading technology partners to develop and coordinate joint marketing campaigns and deliver feedback to partners
  • Agency management – work with external agencies to deliver content / creative design, purchase/build lists, branded merchandise etc
  • Reporting – tracking, measuring results with monthly reporting of leads and ROI generated
  • Process management – where possible introduce processes that will drive positive behaviour and reporting of marketing activities on salesforce.com
  • 2 years+ experience in a marketing role, preferably with an understanding of b2b / technology
  • Have experience with acquisition marketing
  • A great finisher, a team player, and passionate about all things marketing
  • Able to adapt to different partner requirements and expectations
  • Able to be cross functional and coordinate activity with different teams
  • The role is both broad and intensive, and requires meticulous attention to detail accompanied by excellent time management, organisational and prioritisation skills
  • Proficient with Microsoft Office Suite (Excel, PowerPoint, Word)
  • PPC and marketing automation experience are of particular interest
  • Writing skills an advantage
  • Preferably be of degree calibre but not essential
65

Senior Marketing Executive Resume Examples & Samples

  • Email Marketing – plan, schedule and execute email marketing campaigns
  • Social Media – Execute agreed social media strategy including monitoring, testing and tracking conversion
  • Agency Management – brief and liaise with internal and external agency for creative, PR, digital and media buying
  • Budgeting – Assume financial ownership (with the Marketing Manager/Event Director) to ensure campaigns are delivered on budget
  • Database Management – Making sure that all data adheres to Australia privacy laws and is up to date
  • Website & App Management – Maintain website to grow traffic and online engagement
  • 2-4 years marketing experience
  • Marketing degree/diploma/certificate qualification is preferred but not essential
  • Computer literacy (needed) – Microsoft Word, Excel, PowerPoint, Outlook
  • Experience in (preferred) – Salesforce, Oracle Eloqua, Episerver
  • Analytical, database management skills
  • Organisational and time management skills
  • Ability to work to budgets, targets and deadlines
  • Creative thinker with plenty of ideas
  • A 'can do' approach, customer orientation and willingness to take the initiative
66

Senior Marketing Executive Resume Examples & Samples

  • Develop an integrated marketing communications (IMC) plan to support the growth goals and initiatives for the respective assigned countries. Includes full plan development and execution and/or oversight for events, public relations, advertising, digital, promotional campaigns, overall demand creation and lead management
  • Manage marketing calendar, budget and resource allocation.- Deliver marketing activity within agreed budget
  • Assemble and localise communication assets for country deployment
  • Planning and execution of programs or events (ANZ)
  • Lead and ROI tracking management - Monitor, review and report on all marketing activity and results
  • Drive and support sales enablement efforts (ANZ) - provide and support creation of global and regional resources e.g. channel portals, sales decks, sales enablement materials, etc
  • Analysis of customer research, current market conditions and competitor information
  • Collaborate with the sales function in both markets
  • Collaborate with Global and Regional resources including specialists from Digital, Events, PR, and Comms to deliver the marketing plan
  • Other marketing related functions as and when required for capacity planning and to support the broader marketing goals of the business
  • At least 5 years of marketing experience in B2B markets specialising in financial technology, retail and systems automation
  • Degree (or diploma) in Marketing or related discipline
  • Be a strong team player role in a fast changing environment
  • Demonstrated ability to be a team player in a matrix environment, and build effective networks in order to get things done
  • Strong planning, reporting and execution skills
  • Experience working with multidiscipline marketing teams
  • Ability to work in situations with organizational and programs ambiguity
  • Strong analytical skills being easily able to work with data and process
  • Culturally aware and able to work across the Asian footprint
  • A self starter attitude who seeks relevant opportunities to scale revenue for both Australia and New Zealand
  • Work with the extended team - Marketing services, Event & PR and digital team - to execute relevant campaigns to create desired results
  • Be a key contributor to the success of both Australia & New Zealand by being proactive, smart use of resources, creative thinking and have a solution oriented approach to problem solving
67

Senior Marketing Executive, CBS, Singapore Resume Examples & Samples

  • Providing support to the Director and other team members
  • Working collaboratively across the local BMC team and business units to support and execute GTM buyer-based or sector-based programs, working closely with the various internal and external stakeholders
  • Demonstrating strong attention to detail, analytical skills and pro-activeness, and the ability to challenge and persuade others
  • Prioritizing own workload and proactively manage stakeholder expectations; effectively balance multiple priorities, projects and business-as-usual tasks
  • A strong team player with a flexible can-do attitude and good interpersonal skills; demonstrate commitment to meeting deadlines and supporting colleagues
  • Working under own initiative with minimal supervision and direction
  • Good organization skills and able to multitask
  • At least 5 years of relevant experience in a brand, marketing or communications role in a large organization
  • Experience working with multiple stakeholders in multiple geographies
  • Experience in project management
  • Must be able to commit from 19 June 2017 to 31 October 2017
68

Senior Marketing Executive Resume Examples & Samples

  • Raise visibility for dunnhumby capabilities and offerings among targeted audiences by producing market-facing materials and events
  • Partner with regional and global teams to identify, scope and deliver marketing programs, such as PR, collateral, Thought Leadership, events, and more. Ensure programs are aligned with dunnhumby’s global brand and strategic direction
  • Align market-facing programs with lead-generation and business development programs. Ensure programs efficiently reach target, advance dunnhumby’s brand, and deliver measurable results
  • Participate in company branded social media (Facebook, Linkedin, Twitter) to share insights with the industry
  • Share best practices and case studies with the extended marketing team, as well as market and global teams
  • Support the development of thought leadership programs to articulate dunnhumby’s point of view on key issues
  • Support the delivery of industry events where dunnhumby is exhibiting or sponsoring work as required
  • Essential
  • Bachelor’s degree or equivalent in marketing, communications or another relevant discipline
  • Employee Engagement
  • External Communications
  • Creative Writing
  • Visual Presentations (Sales Seck, Speeches, Ad Layout)
  • Event Planning and Management
  • Digital Marketing
  • Event Marketing
  • Social Media Strategy
  • Business and Commercial Acumen
  • Change Management
  • Data Analysis and Modelling
  • Financial Analysis
  • Dunnhumby Capabilities and Solutions
  • Work as a team with others
  • Build strong relationships with colleagues
  • Identify opportunities
  • Identify personal priorities
  • Demonstrate enthusiasm
  • Deliver work to high standard
  • Solve challenging problems
  • Be driven to improve yourself and the way things are done
69

Senior Marketing Executive Resume Examples & Samples

  • Own, develop and implement the marketing strategy for a portfolio of events, reporting directly into the Marketing Manager
  • Responsible for working within the agreed budget and deadlines of the plan
  • Implement promotional activity - controlling all elements: email copy, email design, print, data, mailing and analysis to optimise ROI and generate paid and free delegate registrations
  • Work closely with editors, publishers, internal designers and conference producers to ensure each event is properly represented, benefits identified and marketing is reaching the target market via a mixture of channels
  • Adhere to brand guidelines and enforce event branding where possible
  • Manage external data suppliers and provide suitable data briefs to generate new delegate contacts and leads
  • Devise and sell effective packages or delegate places to existing and new customers
  • Arrange relevant contra deals with internal and external clients to maximise conference exposure and branding
  • Work with sponsors to fulfil delegate requirements and provide additional marketing support to sponsors if necessary
  • Monitor competitor activity and identify and exploit new marketing opportunities
  • Seek new and improved methods to engage with current and future customers
  • Possibility of international travel for better working knowledge of events and delegate networking
70

Senior Marketing Executive Resume Examples & Samples

  • BA or BComm preferred
  • 3-4 years of E-commerce experience in the Consumer Electronics space - Deep understanding and extensive knowledge of TMall, JD.com and Chinese Ecommerce environment
  • Articles writing and featured articles writing skills is a must
  • Understand and manage within Corporate ID - consideration for visual design (layouts, typography, imagery, etc), usage, and platform mechanisms
  • Ideal candidate would possess agency as well as brand side experience and working with global and local teams
  • Is proactive, passionate, and shows fearlessness in tackling development of Linksys’ presence on TMall and JD.com
  • Is extremely detail oriented, self-motivated and can articulate clearly and concisely market needs
  • Thorough working knowledge of Photoshop, Illustrator, InDesign and experience in motion graphics a plus
  • Extensive knowledge in social media design and ecommerce/mobile consumer behavior in the China
  • This person must have strong command of Mandarin Chinese. Ability to communicate effectively in English is a strong plus point
  • This person must be highly knowledgeable in the cultural understanding of local Chinese behavior
  • Deep understanding of consumer Wi-Fi pains and technological trends
71

Senior Marketing Executive Resume Examples & Samples

  • Have a degree or marketing qualification
  • Be able to demonstrate advanced marketing skills
  • Be passionate about marketing and eager to learn
  • Be inquisitive and proactive – bring ideas and look for new opportunities whilst learning and developing new skills
  • Enjoy success but not be afraid to fail and learn from it
  • Demonstrate fine attention to detail
  • Communicate clearly and confidently with a range of teams and stakeholders
  • Be comfortable challenging constructively, offering alternative views
  • Advanced experience in integrated marketing campaign management
  • Knowledge of marketing automation and lead nurturing principles and account based marketing will be an advantage
72

Senior Marketing Executive Resume Examples & Samples

  • Experience of planning and co-ordinating projects from inception (brief stage) through to completion, to ensure complex business requirements, demanding regulatory timescales and brand and membership goals are met
  • Experience of analysing complex briefs and using member insight and your outstanding communication skills to translate them into member-focused propositions and engaging messages
  • Experience of working with senior product and technical stakeholders to deliver challenging operational plans to achieve strategic aims
  • A passion for championing member-experience and bringing a member’s journey to life, so that they feel valued
  • Assertiveness and strong stakeholder management skills. You’ll need to be able to build credibility and gain the support of colleagues and 3rd parties by using your powers of negotiation, along with an ability to influence others in a diplomatic and positive way. The ultimate goal? To make sure everything we produce has a positive outcome for our members. Strong budget management skills and a clear focus on efficiency
  • Proven ability to manage multiple projects within a busy environment
  • Exceptional standards of accuracy and attention to detail, to put quality at the heart of the work we produce
  • Experience of digital communications (email creation) will be an advantage
73

Senior Marketing Executive Resume Examples & Samples

  • Previous experience in CRM or Direct Marketing. Ideally gained in fast moving Tech business (this would be an advantage)
  • An excellent organiser, who is comfortable juggling multiple campaigns and priorities, in a busy and dynamic environment
  • Knowledge of how design and layout drives campaign performance metrics. Ability to critique creative, and write copy when required
  • Proven expertise working with a CRM/ESP solution to manage multiple, complex campaigns
74

Senior Marketing Executive Resume Examples & Samples

  • Track conversion rates and make improvements to internal websites
  • Have responsibility for planning and budgetary control of marketing activity
  • Create and uploading copy and images for internal websites
  • Create marketing collateral in consultation with internal stakeholders
  • Evaluate, measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
  • Research and review new technologies and new online media opportunities that may benefit the business including mobile and social media
  • Manage marketing databases and assist internal teams with lead generation activities
  • Lead on email marketing campaigns
  • Negotiate with media suppliers to achieve the best price for services
  • Collaborate with internal teams to agree and create landing pages and case studies
  • Undertake such other duties compatible with the post as may be required to support the business
75

Senior Marketing Executive, Ibtm Portfolio Resume Examples & Samples

  • Involved in production of the marketing strategies and plans
  • Dotted line management of Marketing Assistant
  • Planning, co-ordinating and implementing visitor and exhibitor communication campaigns (on and offline) driving growth
  • Analysis of campaigns to identify areas of improvement, provide recommendations and implementation
  • Working with data management team to define data segmentation to identify and target customers effectively
  • Providing insight and recommendations into the customer based on analysis and research
  • Managing website, SEO and digital campaigns eg. remarketing
  • Driving social media campaigns and engagement
  • Managing and leading on additional projects eg. app
  • Maintaining and developing relationships with key stakeholders and managing delivery of partner campaigns
  • Co-ordinating visitor and exhibitor registration process with third party supplier
  • Managing / sourcing content for communications
  • Managing design agency briefings and production including copywriting, print production & artwork
  • Liaising with external suppliers (design team, mailing houses, printers, PR team)
  • Planning spend, tracking and controlling costs against budget
  • Demonstrable experience delivering results against marketing objectives
  • Strong experience in online and offline direct marketing
  • Strong marketing systems knowledge eg. CMS, Eloqua, automation etc
  • Outstanding copywriting skills
  • Work autonomously on projects
  • Able to mentor less experienced members of the team
  • A friendly attitude and team player
  • Experience in events/ exhibitions is an advantage
76

Senior Marketing Executive, Luxury Portfolio Resume Examples & Samples

  • Proactive rather than reactive
  • Regularly takes on more responsibility and delivers effective results
  • Strong systems knowledge
  • High analytical and problem solving skills
  • Raises red flags with managers and proposes solutions
  • Produces work to such a high standard that they can be given full responsibility on projects without manager involvement
  • Needs limited input from Marketing Manager on a day to day basis
  • Strong communication and interpersonal skills to be able to communicate effectively with internal and external contacts
  • Excellent multi- tasking skills and ability to prioritise
  • Ability to meet deadlines within budget and under pressure
  • Has a structured approach to problem solving
  • Online content management / Web skills
  • Willingness to take a high level of responsibility
77

Senior Marketing Executive Resume Examples & Samples

  • Be the point contact for 3rd party live events companies, such as stage show and theme park partners, on all aspects of marketing
  • Collaborate with the territory marketing managers and licensing teams to ensure that 3rd party live events are relevantly marketed and that strategies are aligned with wider brand plans
  • Ensure that brand values are adhered to by all partners and in all communications at all times
  • Direct local agents on live events marketing where required
  • Direct 3rd party live events partners on general brand marketing practises and any brand and promotional guidelines well in advance of them planning marketing activity
  • Create templates and structures for live events marketing to disseminate to 3rd party live events partners
  • Take responsibility for ensuring that 3rd party live events marketing plans are approved in a timely manner, liaising with the relevant eOne territory marketing manager and ensure that relevant work back schedules are in place with partners for time management purposes
  • Approve artwork and other campaign assets such as PR schedule, social plans, advertising, price promotions, related to all live events marketing in a timely manner and ensuring partners and agents have the relevant creative files needed
  • Monitor live events marketing activity and generate best practise documentation to aid 3rd party live events marketing planning
  • Proactively bring marketing opportunities to the table for discussion and seek out cross promotional opportunities between live events partners and other brand partners – licensees, broadcasters and retailers, liaising with the relevant eOne territory marketing and retail managers
  • Track and evaluate the effectiveness of local live event marketing campaigns and be the point source of knowledge within eOne Family for live events marketing
  • Create promotional partner guidelines for 3rd party live events companies and ensure that proposed promotional partners are relevant, suggesting additional opportunities to further benefit the wider brand product offering
  • Oversee local live event marketing calendars and ensure that these are correct and kept up to date
  • Communicate regularly to the wider team on local marketing initiatives in support of live events and experiential activities/environments
  • Create / distribute presentations, marketing materials, asset packs, collateral as required
  • Travel to markets if / when needed and approved by the business/ Live Event Brand Manager
  • Other responsibilities that may arise due to the nature of the role and needs of the business
78

Senior.marketing Executive Resume Examples & Samples

  • Grow the business and maximize the sales of Ell/School solutions within an assigned territory
  • Deliver sales presentations to small and large groups
  • Collaborate with distributors, faculties and administrators to ensure alignment with sales strategy
79

Senior Marketing Executive Resume Examples & Samples

  • To assist Senior Marketing Manager and work closely with Regional team to plan and execute all retail marketing events & strategies to meet overall brand objectives
  • To assist Senior Marketing Manager to plan and execute and work closely with Product Marketing (CRM) and Senior Retail Manager on pre-briefing and execution of makeup services
  • Plan and execute on Brand’s Promotional Calendar in order to meet Brand’s strategic priorities
  • On-going collaboration with Retailers on campaigns, trade requests, promotions and communication proposals to stabilize and drive the Partner Store channel
  • To assist Senior Marketing Manager to develop, plan and execute all MPMP & Artist relations strategies to ensure overall brand objectives are achieved
  • Provides information and programs to consumer groups as required such as community organizations and professional trade associations. (MPMP)
  • Assist Senior Marketing Manager to build an ongoing relationship with the MPMP (including targeted groups such as makeup schools and industry makeup artists) to promote brand awareness and engagement
  • Minimum Diploma/ Degree with 5 years of relevant experience
  • Good coordination skills and able to work with minimal supervision i.e. able to work independently
  • Good working knowledge of computer software (Excel, Word and PowerPoint). Numeric ability is essential
  • Meticulous, highly organized, adaptable and able to perform a variety of tasks in a fast-paced environment. Good follow-up skills balancing between speed and details. Result orientated
  • Good communication skills and fluent in both written and oral English. Comfortable managing and supervising people
  • Professional attitude and ability to be flexible and deal with change
80

Senior Marketing Executive Resume Examples & Samples

  • You will be part of the Luxury Brands Retail Marketing Team and will implement a regional marketing plan which is both brand appropriate and market right in order to acquire and secure the loyalty of our clients in our stores
  • This is a broad based role encompassing in-store marketing, events, elevated partnerships, sponsorships, direct marketing, customer acquisition and retention
  • The role requires someone with strong communication skills to be able to meet external partners as well as efficiently present and work on projects involving several internal teams – marketing peers, creative, PR, social media, clientelling, CRM, buying and stores
  • Over and above all the skills and experience required to be successful as a marketer within Ralph Lauren, we seek an individual with a genuine passion and “feel” for luxury, strong interest in social media and online fashion and the ability to inspire change and drive excitement