Senior Director, Marketing Resume Samples

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JS
J Sanford
Jasmin
Sanford
5294 Schiller Cliffs
Phoenix
AZ
5294 Schiller Cliffs
Phoenix
AZ
Experience Experience
08/2016 – present
Chicago, IL
Senior Director, Marketing Operations
Chicago, IL
Senior Director, Marketing Operations
08/2016 – present
Chicago, IL
Senior Director, Marketing Operations
08/2016 – present
  • Lead and manage a team of approximately 25 individuals including hiring, developing and providing vision/direction
  • Work with the Analytics leaders in the development of customer attributes and models that can yield insights into subscriber behaviors and campaign performance
  • Drives capabilities development as it relates to improving processes, advancing technology and providing data and insights
  • Have successfully managed a team and can demonstrate the development of others
  • Executes within the marketing automation platform (Eloqua) to deliver campaigns per the request of and in partnership with the Demand Center function
  • Design and deploy a world class campaign management process
  • Own the development and implementation of a process that leads to execution of retail, seasonal and programmatic marketing campaigns prioritized by Global Growth and BU leadership
04/2013 – 02/2016
Boston, MA
Senior Director, Marketing
Boston, MA
Senior Director, Marketing
04/2013 – 02/2016
Boston, MA
Senior Director, Marketing
04/2013 – 02/2016
  • Contributes to the development and management of meaningful performance metrics for marketing and sales activities
  • Establish WWE Network performance based online marketing strategy
  • Manage and load balance a team of 10+ consumer marketers providing guidance and leadership in the development of their client communication plans
  • In collaboration with Product Management support the development of new products and features for existing consumer product platforms
  • Develops and executes strategies for a function or discipline that span a large business unit or multiple markets / sites
  • Develop and execute promotional and operational launch plan for orthopedics initiative
  • Evaluate, select and manage outside vendors that participate in the development and execution of demand creation programs
02/2008 – 01/2013
Chicago, IL
Senior Director Marketing
Chicago, IL
Senior Director Marketing
02/2008 – 01/2013
Chicago, IL
Senior Director Marketing
02/2008 – 01/2013
  • Working with Central Marketing and Product Line Management to manage new product launch planning and execution for the EMEA
  • Social Media Management – Partner with Social Media Manager to develop strategies to engage clients on social media
  • Manage all regional branding efforts, including PR (currently working with an agency), events, influencer and partner initiatives
  • Develops strong, trusting relationships between Sales Leadership, DDG, PR and pillar leader stakeholders, providing leadership and support to his/her own team
  • Measure, evaluate, and continuously assess and make enhancements to improve the impact of marketing programs
  • Provides guidance to local/external Analysts to ensure strategic alignment, effective use, and development of resources
  • Develop relationships within the Board & Leadership business to anticipate client perceptions, manage challenges and maximize on market opportunity
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Colorado State University
Bachelor’s Degree in Marketing
Skills Skills
  • Excellent computer skills
  • Capable of meeting schedules
  • Solid CRM, Analytic and marketing automation background (Salesforce.com, Eloqua or Marketo, lead scoring, predictive analytics tools)
  • Background or capabilities in people development, growth, and building a corporate culture through training, objectives and coaching, and corporate compensation planning
  • Strong leadership ability to lead the MFC team
  • Strategic ability to develop and implement strategy
  • Strong Business understanding and Commercial acumen
  • Strong presentation/communication, negotiation and influencing skills
  • Consumer-focused with an excellent ability to balance brand and commercial aspects and build channel specific GTM solutions
  • Advanced cross functional marketing knowledge and market experience and strong understanding of Retail, eCom and WHS channels in sporting goods, fashion or other youth culture brands
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1

Senior Director, Marketing Resume Examples & Samples

  • Marketing Strategy and Development
  • Serve as a dynamic consumer advocate and create marketing strategies with the marketing mission utmost in mind—“to identify, understand, engage, and motivate consumers.”
  • Perform critical evaluation necessary to clearly articulate the primary benefit of each product by creating integrated marketing plans that highlight unique benefit
  • Create a detailed profile of the target audience with specific personal characteristics, motivations, shopping preferences, and buying habits
  • Develop marketing strategies based on a comprehensive understanding of each project through reading proposal and manuscript, interviewing editor, agent, and author, colloboration with the Zondervan bible marketing team and in consultation with Vice President of Marketing and Publisher
  • Primary brand ambassador for the NIV and NIrV translations with key partners and stakeholders
  • Assist in managing key relationship with Biblica by communicting key marketing strategies for the NIV and NIrV
  • Create global marketing strategies for bible titles that encompass Zondervan’s international brand—in the United Kingdom, Australia-New Zealand, South Africa, and in areas of the globe served by Vida
  • Build measurements into the marketing planning process and evaluate success in a timely manner
  • Aggressively pursue new marketing strategies including all appropriate online initiatives in consultation with the Senior Director of Digital Marketing
  • Communicate marketing strategy and plan clearly and in writing to author-agent (if appilcable), Vice President of Marketing and Publisher and Sales Team. Communicate marketing strategies through all appropriate channels (ie, MDM, sales conference, written plans, verbal, etc.)
  • Lead and participate in weekly marketing meetings as well as appropriate ad-hoc committees (i.e. convention planning, task forces, Bibles meetings, key church campaign meetings, etc.)
  • Manage backlist product promotions for optimum sales for the life of the product
  • Evaluate marketing promotional plan prior to and following the release of the product
  • Develop and improve relationships with key sales accounts and sales representatives
  • Facilitate research through in-house and outside services to facilitate “speaking for the consumer” to lead marketing efforts
  • Provide information and materials to facilitate sales
  • Identify key titles for upcoming selling seasons based on 12-18 month national account presentation schedule
  • With the assistance of marketing team and conference coordinators, write, and review Sales Conference scripts and presentations
  • Maintain dialog with key retail chains to determine feasibility and marketability of new products
  • As needed, make presentations to retail partners such as Parable, FCS, and Lifeway, International customers, etc
  • Facilitate marketing review and discussion of titles at New Title Release and Sales and Marketing Alignment meetings, etc
  • Edit and approve catalog copy
  • Additional responsibilities
  • Communicate, colloborative and leverage internal knowledge of Zondervan Bibles group
  • Communicate regularly with authors/partners
  • Accountable for projects delegated by Vice President
  • Fosters a healthy environment for internal departments, external partners and vendors working together
  • Excellent organizational skills and budget management skills
  • Good acquaintance with the world of Christian life and thought
  • Excellent knowledge of the children’s publishing market
  • Capable of meeting schedules
2

Senior Director Marketing Resume Examples & Samples

  • Strategic thinker with passion for the Banana Republic Brand , retail industry and ecommerce channel
  • Customer focused (both internal and external)
  • Comfortably handles risk, uncertainty and change
  • Self-starter with a strong point of view
  • Persuasive communicator who can effectively balance various points of view, establish common ground, and drive results
  • Strong track record of establishing marketing programs that drive awareness, acquisition and loyalty
  • Proven experience in working effectively and collaboratively with Finance, Creative, Planning and Merchandising organizations
  • Successful leader. Experienced managing a marketing department with multiple direct reports
  • 8-10 years consumer marketing
  • Experience in ecommerce, preferably apparel
  • MBA preferred, not required
3

Senior Director Marketing Capabilities & Development Resume Examples & Samples

  • Engage with the organization and the Chief Marketing & Communications Officer to determine how best to evolve the marketing and communications function for marketing in a digital world, and reinforce it with a strong vision, process improvements and structure to support this vision
  • Develop the new “Visa Way” marketing and communications strategic approach, templates, process and tollgates – the way marketers will do their jobs in the future
  • Consciously aim to change the culture so that employees can adapt and innovate to address new technologies, products or markets all anchored in the Digital ecosystem
  • Create and execute a global training program (Marketing College) in conjunction with external partners. Define course needs, develop curriculum, and connect the College with the Visa University and on-boarding programs
  • Develop a complementary Client Training program based on the employee global training program that is offered to Visa clients in major markets around the world
  • Partner in the planning and executing of the annual global all-hands meeting attended by entire global marketing and communications employee base (focusing on inspiration and training content)
  • Increase Visa industry engagement through a comprehensive education platform. Develop an internal knowledge management strategy anchored in the Visa Insite platform
  • Create comprehensive and inspiring approach to new marketing employee induction, including development of a digital on-boarding kit for managers
  • Architect a global marketing-specific rotational program for employees to gain functional experience and exposur
  • Bachelors degree required/MBA preferred
  • Seasoned, results-oriented executive with at least 15 years progressively responsible business experience, with majority in communications or marketing roles that involved strategy & planning as well as execution, preferably across multiple disciplines
  • Proven ability to manage work in highly matrixed organization with multiple stakeholders
  • Experience working in a global capacity or in markets outside of the US
  • Proven track record in creating or supporting professional development programs for marketers, as well as best-in-class training curriculums
  • Demonstrated experience, passion and creativity in developing programs that increase employee engagement and are anchored in the future of marketing
  • Communications planning experience including event strategy/management
  • Highly effective written and verbal communication skills
  • Proven ability to translate insights into strategic recommendations, and build associated processes to support an established vision
  • Impressive teamwork and relationship-building skills, and ability to lead by influence and example
  • Exceptional creative sensibilities and experience in managing external consultancies and marketing communications agency partners
4

Senior Director Marketing Operations & Business Solutions Resume Examples & Samples

  • Lead and steer the end-to-end global business processes including Business Unit-specific business model needs (e.g. Accessories, Graphic Tees, Combat etc.)
  • Develop processes/strategies to strengthen cross-functional collaboration between Design, Development, Product Marketing, Concepts to Consumer (CtC), and Market teams. (Roles and Responsibilities, Brief Documents, Feedback Documents, Milestone format, Samples, Ranging and Forecasting)
  • Lead product creation process establishing and communicating clear milestones which define an owner and provide a clear purpose for every meeting, including consistent input and output tools necessary to achieve the object
  • Lead systems support strategy for Product Marketing and Merchandising (MP, RMA, DMT, CTM Tool, ACS)
  • Build and maintain network with key stakeholders (external & internal)to create an effective working relationship
  • Interface heavily with adidas MOPS and GIT to research and identify existing (or WIP) group processes and systems solutions. Analyze fit for Reebok, seek funding, and implement as deemed necessary
  • Lead, or support, all critical Brand and Group projects to ensure successful identification of challenges/opportunities, root causes, potential solutions and drive implementation of solutions
  • Develop customized, enhanced global calendar to ensure all teams hit all milestones and can plan their workloads
  • Lead calendar and process alignment for the BUs and businesses within them, including process/ system integration
  • Lead the business processes and alignment of calendar management activities across creation centers
  • Sets guidelines for sample / prototype management and meeting organization for key meetings
  • Lead all large scale initiatives and change management as they relate to Product Excellence and the BU-led structure
  • Proactively identify and promote talent for career development
  • Proven ability to develop functional/ technical, behavioural and managerial competencies for direct reports
  • Proven ability to lead and implement cross-function initiatives
  • Proven ability to build relationships with key stakeholders in a matrix organization
  • Outstanding skills to identify opportunities and risks
  • Effective communication skills, including ability to leverage tools like Office
  • Visionary
  • Decision maker
5

Senior Director, Marketing Resume Examples & Samples

  • Design and implement Marketing and Brand strategies across multiple platforms targeted to fans and consumers
  • Develop brand strategies and action plans for individual European key markets
  • Initiate, evolve and service relationships with network affiliates on marketing, brand and Live Event marketing
  • Establish WWE Network performance based online marketing strategy
  • Support the acquisition of sponsorship partners
  • Support PR strategies in key markets with PR Director and agencies
  • Prepare internal marketing reports and updates, conduct analysis of the effectiveness of all marketing efforts and maintain and increase market intelligence on WWE fan base
  • Cultivate exceptional business relationships with key decision making affiliates
  • Forge partnerships with various departments within WWE and key outside partners to increase growth opportunities and integrate overall sales/marketing goals
  • Deliver against a set of measurable brand metrics including, awareness, image and the social media footprint and the consumer database
  • For specific markets with dedicated marketing staff provide leadership and guidance in best practices and for those markets without dedicated marketing staff directly devise, implement and activate local marketing campaigns
  • 10 to 15 years of Brand Marketing experience in Europe with a global TV/entertainment, media, or sports organization(s), and/or related agency experience
  • Solid knowledge of cross platform; digital and social media
  • Track record to achieve measurable brand and business growth
  • Excellent communication (verbal, written and presentation), interpersonal, organizational and leadership skills as well as a firm understanding of the cultural differences in the region
  • Able to juggle, prioritize and drive collaboration across competing initiatives in multiple markets
  • Proven ability to execute large volumes of diverse work across multiple platforms
  • Demonstrated experience in executing marketing and live events campaigns
  • Solid industry network contacts; well versed in recognizing and knowing consumer/brand/media trends
  • Prepared to travel regularly and extensively to key markets and manage
  • English, German or any additional language is an asset
6

Senior Director, Marketing Operations Resume Examples & Samples

  • Design and deploy a world class campaign management process
  • Work with the Analytics leaders in the development of customer attributes and models that can yield insights into subscriber behaviors and campaign performance
  • Partner with Marketing team leadership to develop an overall contact strategy for the key strategic customer segments with clear business objectives and targets for each segment
  • Manage the identification, evaluation, receipt and compliance of external data for the marketing database. Negotiate and monitor contractual agreements
  • Execute direct marketing campaign plans that support the communication objectives of the clients and integrate with other marketing activities
  • Set priorities within the group and create operational plans to address marketing strategies and objectives
  • Develop and deploy a standard campaign management process, integrating supporting technologies where appropriate
  • Develop and maintain a direct marketing campaign calendar
  • Design, develop, test and deploy direct marketing campaigns. Work with the marketing stakeholders to execute the direct marketing campaigns. This campaign execution activity will include the following
  • Manage a team of 5-6 direct reports
  • Bachelor’s degree in marketing, mathematics or business or equivalent; MBA preferred
  • Minimum of 7-10+ years relevant quantitative research and analysis experience is preferred
  • Minimum of 5 years leadership or management experience
  • Demonstrated strong relationship-building and communication skills both across an organization and with external partners
  • Demonstrated experience working cross-functionally, especially with Marketing, IT and Analytics teams, successfully influencing others and implementing new strategies and tactics
  • Proven track record of implementing operational excellence (process efficiencies, effective tools and technologies)
  • Experience managing external vendors (email, direct mail, telemarketing, etc)
  • Proven track record of successfully leading Marketing Operations teams for large-scale, consumer businesses; experience building these teams preferred
  • Experience with Aprimo, Unica, Neolane, SAS or other campaign management software solutions is required
7

Senior Director, Marketing Systems Resume Examples & Samples

  • Development and enhancements of Visa’s systems that support branding and marketing operations
  • Ensure that our systems / services are highly performant, scalable, available and loosely coupled
  • Delivery of corporate systems through configuration of software packages, cloud solutions, SaaS, PaaS and custom development using internal staff, external vendors and system integrators
  • Develop and maintain a strong relationship and partnership with Branding and Marketing leads providing proper technology services, and strategic advice
  • Continually raise the performance bar on any software and platform vendor that provide existing or new services. Negotiate agreements and services that ensure we do not compromise Visa performance, usability and architectural tenets
  • Management of maintenance functions including incident management, problem management, application monitoring, tuning and minor enhancements
  • Managing resources deployed globally
  • Translate broad strategies into specific project objectives and action plans
  • Provide recommendations to management based on best practices and experience working in a global and diverse environment
  • Collaborating across global business and technology organization, providing sound business analysis, process and change leadership including Sr. Directors supporting Branding and Marketing organizations in AP and CEMEA
  • More than 15 years of relevant experience (e.g., software development/engineering delivery, development and package implementation, delivery and design) managing cross-functional teams that may include responsibility for third-party offshore partners and software and professional staff
  • Experience with Adobe CQ/AEM based Web Content Management and Digital Asset Management System Development and Deployment or equivalent technology
  • Experience with Kofax Total Agility based Marketing Workflow Management System development and deployment or equivalent technology
  • Experience managing and implementing SaaS, PaaS, and cloud solutions including Google Analytics for digital analytics and Adobe Marketing Cloud for inbound and campaign marketing
  • Experience in supporting marketing operations in a large organization covering Marketing Resource management (MRM), Web Content Management, Campaign Management, Brand Management, demand management, etc
  • Experience in managing and supporting licensed, hosted, and/or in-house/proprietary solutions (versus doing implementations in a consultant or professional services role), including ongoing roadmap development, and efficient release management of enhancements/ configurations
  • Ability to assertively advocate for and get commitment from vendors for enhancements to licensed applications
  • Ability to manage partner expectations by collaboratively developing and managing governance processes and communication plans, thus creating process transparency and a spirit of partnership and trust
  • Domain expertise in managing and supporting enterprise class systems; overseeing software architecture, development and systems integration; and aligning complex business problems to appropriate technology solutions that deliver strong returns on investment
  • Domain expertise and understanding of marketing operation from business perspective in Brandings, Social Media, Sponsorship, Collaboration, .com, campaign management
  • Budgeting and forecasting experience managing a multi-million USD project portfolio
  • Ability to lead through organizational change and ambiguity, including experience in a global matrix management environment
  • Reputation for being a collaborative thought partner and business leader, skilled at leveraging formal and informal networks with the company
  • Strong people management skills with demonstrated ability to grow and mentor a high performing team
  • Bachelor's degree in a related discipline; advanced degree preferred
8

Senior Director, Marketing Analytics Resume Examples & Samples

  • Provides reporting and analytics to support understanding of OEM marketing performance
  • Collects, analyzes and recommends solutions to optimize OEM and CV revenue performance based on CV data, 3rd party data, primary research, industry research, and SXM master data
  • Competitive intelligence gathering, monitoring and leverage for optimal SXM CV marketing performance
  • Writes, produces, presents quarterly best practices
  • Serves as key member in any IT project to consolidate technology environments that will improve data insights, marketing performance, efficiency and revenue enhancing initiatives
  • Supports other CV marketing teams with data insights, reports and recommendations that will support enhanced marketing performance
  • Provides dashboard and presentation support for OEM facing personnel in CV marketing groups
  • Creates the data driven customer journey maps and dependencies
  • Provides support for technical MRD and project management for all CV marketing initiatives
  • Works with senior leadership and OEM facing teams to provide data insights and recommendations that enhance SXM ability to sell ideas and business model recommendations
  • Serves as CV business owners for any project relating to data warehouse, visual analytics, and data integrations that involve customer data understanding and analysis
  • Builds a robust library of marketing tests and the related results for all CV marketing programs. Prioritizes initiatives for OEM marketing programs that will yield the greatest benefits
  • Other duties as assigned by VP, Marketing Connected Vehicles
  • Team of six marketing analysts, data specialists and customer journey architects
  • 4 year undergraduate degree or equivalent experience
  • Extensive (5+years) marketing analytics and business intelligence/data mining experience
  • Excellent team leader, who can coach direct reports to deliver on time and with added value, every time
  • Thinks and acts proactively, leveraging data and insights to yield measurable improved results
  • Can communicate in marketing language as well as IT language and can be an effective translator
  • Strong, engaging presenter who can craft powerful stories from data
  • Excellent public speaking and presentation skills
  • Anticipates challenges and can smoothly navigate through them
  • Leads by example with direct reports and peers
  • Spelling, grammar, proofreading and editing skills
  • Excellent time management skills with the ability to prioritize
  • Siebel/OBIEE Familiarity a plus
9

Senior Director, Marketing Operations Resume Examples & Samples

  • Closely partners with Merchandising team on all Marketing requests. Attends Merchandise update meetings as well as Buy Reviews and testing meetings to remain aware of merchandising needs
  • Oversee the Production timelines for all printed and digital materials
  • Lead the Print Production team to ensure all print projects are meeting deadlines
  • Ensure project budgets are met and call out possible issues that will cause project delays
  • Identifies & opens all jobs for the department
  • Manages all creative jobs in Marketing Pilot
  • Routes all jobs, assigning job numbers and updating changes and schedules
  • Maintains status report and issues to the group weekly
  • Conducts bi-weekly meetings for production
  • Develops and distributes campaign status reports for creative and production
  • Responsible for communication to Store Communications
  • Modular- manages communication timeline and requests from Merchants. Maintains and updates the Name Catalog
  • Floorsets & What’s New Meetings- Identifies elements needed for floorsets, assists in floor set coordination for production
  • Oversee and monitor Concrete Project Management tool
  • 15+ years marketing project management experience (preferably in a retail environment)
  • Proven experience in managing multiple marketing functions
  • Demonstrated leadership with the ability to unite team members and cross-functional partners
  • Strong ability to manage multiple timelines and prioritize work to meet deadlines
  • Strong communication skills written and verbal
10

Senior Director, Marketing & Promotions Resume Examples & Samples

  • Develop positioning of Golf Channel initiatives and strategic communication plans to meet marketing goals
  • Lead and motivate the On-Air Promotions Team in the creative execution of spots for all tune in and non tune in initiatives, ultimately driving viewership and ratings for the network’s priority programming
  • Lead the Marketing Communications team and process in strategic development and execution of creative across all media including but not limited to print, web, mobile, and out of home
  • Drive message consistency across all consumer touchpoints
  • Responsible for approval of all creative, scripts, graphics and Final product before air
  • Work closely with Programming, Production, as well as Comcast/NBCU partners to identify new integration opportunities
  • Manage multiple departments, budgets and P&L’s
  • Keep current on industry innovations, trends, competitive marketplace and threats
  • Create Long Term and Short term strategies
  • 10+ years of Marketing experience in the cable tv/entertainment industry
  • 7 - 10 Years Agency Experience in Creative Strategy and Execution
  • A strategic thinker and visionary with prudent business judgment
  • Proven ability to negotiate contracts & manage dollars/budgets
  • Excellent presentation skills, strong written and verbal communication skills
  • Strong project management & team building skills with ability to motivate others
  • Easily works within and across multiple departments and disciplines
  • Bachelor’s degree in Marketing or related area
11

Senior Director, Marketing Resume Examples & Samples

  • Direct strategy, programs and tactics across teen titles and campaigns
  • Plan for long -range growth of the publishing division and marketing department by reviewing past campaigns performances and seeking future improvements; communicate the goals, needs and results of the department to supervisor, editors, sales and publisher
  • Work closely with EpicReads in creating marketing strategies
  • Keep a keen eye on potential backlist promotions and anniversary moments
  • 7-10 years of experience in trade book marketing; teen marketing experience preferred
  • Experience supervising a team
  • Strong understanding of the teen marketplace and ability to identify key contacts and programs within this space
  • Experience creating compelling teen campaigns
  • Experience working on mobile platforms a plus
  • Bachelor’s degree, proficient in Microsoft Office; social media knowledge and skills
  • Ability to work cross-functionally across the division and within the company
12

Senior Director Marketing Adidas, EM North Resume Examples & Samples

  • Sharpen the Brand's positioning/ perception, while strengthening its connection to athletes, consumers, ambassadors and other sports and fitness stakeholders in EM North
  • Contribute to the global strategic planning for the Brand via dotted line into the VP adidas Brand, Emerging Markets and through interaction with global counterparts
  • Lead and coordinate the alignment of global/local concept priorities and the identification of key business drivers along with the Key Focus Areas determined by the SBP for EM North
  • Represent the commercial and product needs of EM North to the EM hub BU, Brand Activation and Concept-to-Consumer teams
  • Constantly analyse business performance and seize business opportunities across EM North to meet and/or exceed KPIs and financial targets
  • Manage the range selection process for EM North based on Global and EM recommended range / packages in coordination with the Emerging Markets BU leads
  • Ensure ranging and appropriate buys for the global/EM merchandising packages in partnership with the channel teams
  • Lead range segmentation and support channel segmentation initiatives for EM North in partnership with the channel teams
  • Lead and steer the execution of global, EM and local brand marketing strategies/concepts and leverage key partnerships in coordination with the Emerging Markets Brand Activation team
  • Drive EM North Strategic Business Plan to ensure alignment between Go-to-Market strategies and financial targets
  • Be the communication point between the MD, GMs in Country and EM hub Brand Adidas team. Will be the focal communication point internally within the senior leadership team on all marketing activities in EM North including calendars and processes, events and initiatives
  • Drive consumer/channel matrix management and ensure EM North has the proper tools; support to effectively implement the Go-to-Market plan
  • Provide a clear vision and direction to the EM North Brand leadership team with relevant objectives and KPIs
  • Establish a high performance culture, strongly support transformation to a brand lead and consumer centric organization and drive employee engagement, leading by example
  • Provide a suitable performance framework for direct reports by setting SMART performance targets and coaching for continuous improvement
  • Ensure High Employee Engagement at every level through effective motivation, coaching, training and development of personnel in the EM North marketing Team
  • Actively support Key Account Management through EM North CTC & account marketing teams
  • Lead the Key Cities strategy and execution for EM North in partnership with channel teams
  • Strong cross functional experience, across merchandising, marketing, sales and if possible, Finance
  • High personal impact and strong Influencing skills
  • High degree of commercial and business acumen
  • Assertive yet humble while convincing and pulling commercial teams to his/her point of view
  • Strong Collaboration skills with cross-functional teams
  • Executive maturity and gravity to represent company in executive meetings
  • Strong experience in activating brands at retail
  • Strong understanding of digital and social media, trends and influencer marketing
  • Strong industry knowledge, across divisions: footwear, apparel & accessories, and across BUs
  • Expert understanding of local Markets’ consumers, and competition, accounts, economic environment and commercial needs
  • Strategy – ability to provide input to and implement strategy
  • 10 - 12 years of functional experience in merchandising/product, marketing, sales/retail required
  • Minimum of 5 years leadership experience
  • Bachelor in related field required, MBA preferred
13

Senior Director, Marketing Resume Examples & Samples

  • Develop and deliver on traffic, customer acquisition, retention, and private label credit card acquisition and sales targets that drive Old Navy Online's financial results
  • Serve as a key contributor on the Old Navy Online leadership team, acting as a thought leader to influence strategic business decisions which ensure the voices of the brand and the customer are reinforced
  • Serve as a key influencer with the Old Navy Brand cross-functional team throughout the marketing pipeline process to ensure the voice of the multi-channel customer and the needs of the Old Navy Online business are met
  • Develop and retain high-caliber team by assessing current and future needs and developing a holistic organizational model that scales with the needs of the business
  • Collaborate closely with the Old Navy Online Merchandising, Inventory Management and Production and the Old Navy Brand Marketing and Creative teams to drive business objectives
  • Partnerswith the Digital Customer Marketing team to create and execute effective customer segmentation and business driving strategies
  • Partner and influence Product Management as part of overall site and customer experience, with focus on mobile and conversion driving activities
  • Ensure that the site experience is in line with Brand identity, Gap Labs strategic initiatives, and evolves based on customer engagement metrics and consumer insights
  • Creates annual and quarterly marketing plans
  • Translates key merchandising strategies into customer-focused messages
  • Partners with Planning to forecast and align marketing plans behind key business metrics
  • Develops and manages OldNavy.com marketing budget
  • Strategic thinker with passion for the customer and an ability to think creatively and analytically
  • Self-starter with strong point of view
  • Persuasive communicator
  • Leader with experience managing and developing large teams
  • An effective online brand manager and a consumer behavior expert
  • Experience inclusive of the following: online promotions, email, digital marketing, mobile marketing,
  • Expertise turning insights and data from a wide range of sources into action. Data can include: historical information, sales trends, customer traffic and purchase data, competitive insights, and marketplace intelligence
  • E-commerce/digital experience required
  • Bachelor's degree required. MBA preferred, not required
14

Senior Director, Marketing Resume Examples & Samples

  • Sharpen the Brand's positioning/ perception, while strengthening its connection to athletes, consumers, ambassadors and other sports and fitness stakeholders in EM Central
  • Contribute to the global strategic planning for the Brand via dotted line into the VP, Emerging Markets and through interaction with global counterparts
  • Lead and coordinate the alignment of global/local concept priorities and the identification of key business drivers along with the Key Focus Areas determined by the SBP for EM Central
  • Collaboratively provide timely and comprehensive market input (consumers, competitors, channels, pricing) to EM BU and CTC teams as well as MOPS to support development of the EM BU strategy incl. umbrella range, key concepts, activation calendar (GTM calendar), effective ranging and plan appropriate buys for global/EM umbrella ranges and merchandising packages
  • Work collaboratively with EM BU and Brand Activation teams to execute the seasonal brand activation calendar
  • Work closely with EM BI team to deliver timely and consistent EM Central reports (sell-out/sell-in, order-book development, key franchises sell-through, key concepts, pricing and margins, Sports Marketing/ EIM assets portfolio, ROI of activation and events)
  • Constantly analyse business performance and seize business opportunities across EM Central to meet and/or exceed KPIs and financial targets
  • Focus on improving consumer experience at all points-of-sale (Retail, Franchise, eCom, WHS), this includes account management functions which support the Key Customers and our brand image in a multi-branded environment
  • Be the communication point between the EM BU, MD, GMs in Countries within EM Central and HUB Team EM Brand Adidas
  • Be the focal communication point internally within the senior leadership team on all marketing activities in EM Central including calendars and processes, events and initiatives
  • Effectively manage and influence the assignment of Marketing Working Budget to win the consumer, increase NPS and optimize ROI
  • Drive consumer/channel matrix management and ensure EM Central has the proper tools and support to effectively implement the Go-to-Market plan
  • Provide a clear vision and direction to the EM Central Brand leadership team with relevant objectives and KPIs
  • Ensure High Employee Engagement at every level through effective motivation, coaching, training and development of personnel in the EM Central marketing Team
  • Strong leadership ability to lead the MFC team
  • Strong Business understanding and Commercial acumen
  • Expert understanding of local MFC’s consumers, accounts, economic environment and commercial needs
  • Consumer-focused with an excellent ability to balance brand and commercial aspects and build channel specific GTM solutions
  • Advanced cross functional marketing knowledge and market experience and strong understanding of Retail, eCom and WHS channels in sporting goods, fashion or other youth culture brands
  • Exposure to merchandising approach including assortment planning, FPST, Open to Buy, launch and exit calendars, rate of sales, and also to VM planning & execution
  • 12+ years of functional experience in merchandising/product, marketing, sales/retail required, ideally in sporting goods, fashion or other youth culture brands
15

Senior Director Marketing Resume Examples & Samples

  • International Marketing & Brand Strategy- Collaborate with International and Marketing leadership as well as Corporate Communications to develop, implement and measure strategic regional marketing and localized brand management plans aligned with regional business priorities/objectives
  • Team/Resource Management - Supervises directors and managers across defined regions as well as regional agency relationships in coordination with the Creative Services team
  • Targeted Marketing Campaign Management - Identify, qualify, and prioritize defined regional marketing opportunities in order to deliver strategic campaigns in alignment with regional and segment objectives
  • EMEA Association and Exchange Partnership Management - Oversee and manage regional association and exchange partner marketing relationships including development and implementation of strategic joint marketing plans
  • International Marketing Subject Matter Expert - Actively understand and communicate regional industry and competitive environment from a marketing standpoint
  • Forecast Management - Ensure effective and efficient use of dedicate marketing budget (+$1M)
  • Substantial marketing experience in International regions or equivalent experience
  • Cross-regional European experience
  • Futures industry experience strongly preferred
  • Strong sense of collaboration and ability to work as part of a global team as well as with people of all levels
16

Senior Director Marketing Operations Resume Examples & Samples

  • Bachelor's Degree in Marketing, Business Administration, Finance, Analytics or Engineering
  • Minimum of 10 years of experience in sales or marketing, with a minimum of 5 years of experience in SaaS / PaaS software marketing operation
  • Master's Degree or MBA
  • Deep understanding of enterprise software SaaS, PaaS or IaaS based models
  • Hands-on modeling and spreadsheet skills
  • Leadership and initiative to see what needs to be done and build plans and support to execute
  • Must be strategically analytical and operations focused while also providing strong oversight of tactical responsibilities
  • Be well organized and have a passion for reporting performance metrics and finances
  • Strong interpersonal and people management skills with proven success in motivating, mentoring and creating an environment where the best talent wants to be
  • Experience working with and effectively influencing senior management
  • Demonstrated ability to build highly effective working relationships with sales, marketing and IT
  • Strong verbal and written communication
  • Strategic and tactical mindset
  • Possess strong collaboration and influencing skills
  • Systems managed include Marketo, Eloqua, LeadSpace, Lattice, LeanData and Conversica
  • Strong sense of urgency and results-orientated
  • Ability to function independently in a multi-task environment, and as part of a team
17

Senior Director Marketing Resume Examples & Samples

  • Leads the brand equities/strategies across all brands
  • Partners with Consumer Insights and Business Analytics to lead the overall consumer and market insight process to keep at the leading edge of emerging consumer trends, need states and innovations relevant to our portfolio of brands
  • Develops the annual business and marketing plans for each brand
  • Executes all brand plans to achieve goals. Puts In place on-going measurement and evaluation of investments made based on ROI metrics
  • Executes the innovation funnel for each brand, successfully launching and commercializing new products
  • Develops powerful brand communications and engagement strategies with a strong emphasis on authentic, 1:1 local grassroots, digital/social and in-store activation
  • Leads & inspires agencies ensuring that they are strategically focused but creatively inspired to deliver great work
  • Owns the sustainability strategy and communication/engagement plan including positive steps made on product, packaging, and manufacturing
  • Partners with sales to oversee the development of customer specific programming that builds our brands with strategic customers
  • Leads a total team of nine marketing professionals. Direct reports include: Marketing Director, Naked Juice; Senior Manager, IZZE/ONE; Senior Manager, Design/Creative Services; Marketing Coordinator. Integrates Brand Communications/PR Director and Current Business Consumer Insights Sr. Manager in the development of insights driven, holistic brand plans
  • Outstanding consumer marketing and brand equity building skills developed through 15+ years experience in consumer products marketing
  • Impeccable strategic thinking and the ability to envision the future. A good balance of creative and innovative thinking skills (intuition) coupled with the strategic, analytic and practical thinking skills required to get "real products to market" and run growing, profitable businesses
  • Proven ability to translate insights into winning marketing plans/actions with a demonstrated high degree of creativity to find new, compelling ways to reach and communicate to consumers. Skilled at running "passion brands" with Digital, grassroots, shopper marketing experience highly preferred
  • Strong communication, collaboration, influence and impact skills at all levels within an organization that demonstrates a high degree of executive maturity
  • Exceptional results orientation and team leadership skills - with a high degree of personal initiative and leadership in a lower resource environment
  • Entrepreneurial spirit and intellectual curiosity - experience in past entrepreneurial venture strongly preferred
  • Personal passion for healthy, sustainable brands and values
  • Undergraduate degree required, MBA at top tier school preferred
18

Senior Director Marketing Resume Examples & Samples

  • Strong management skills – ability to interact with senior management, sales, product management, client service, marketing, and third parties (i.e. Agency)
  • Global view – solid understanding of the global markets and how to leverage marketing plans and specific tactics globally and locally
  • Support Product Management initiatives
  • Develop relationships within the Board & Leadership business to anticipate client perceptions, manage challenges and maximize on market opportunity
  • Drive the marketing strategy and implementation to support the Board & Leadership business and their priorities
  • Creativity/Imagination – bring new thoughts and ideas and apply them to marketing strategies
  • Proficient in Excel, Word, and PowerPoint and Adobe Acrobat
  • Experience in governance and product marketing preferred
  • Knowledgeable in CMS systems, Eloqua/Pardot (or equivalent)
  • Strong writing skills – able to communicate effectively in writing
  • A clear and thorough understanding of the financial markets, specifically Governance
19

Senior Director, Marketing Resume Examples & Samples

  • Drives marketing planning (strategic and tactical) and execution across all lines of business, and all geographies, that leverages prior results, consumer research, deep analytics, business partner input, and other relevant data to produce targeted, timely, productive, ROI generating marketing programs and campaigns within established budgets
  • Acts as the creative force in the development and delivery of all new marketing concepts, campaigns and programs
  • Conducts market research that informs marketing program and materials development
  • Leads brand development and stewardship to ensure the integrity of the WellCare company of brand(s) throughout all development and production efforts spanning all lines-of-business, marketing mediums, and business collateral
  • Oversees marketing communications (MarComm) and ensures clear and adhered to processes for planning, prioritizing, creating, approving, producing, fulfilling, and archiving created materials
  • Develops accurate budgets, ensure accurate and timely tracking of expenses and closely monitor variances to address issues
  • Deep understanding of mass media including TV and direct mail production methods
  • Familiarity with proven brand management philosophies/models
  • Knowledge and use of web/digital assets management and optimization tools & solutions (traffic monitoring and analysis solutions, SEO/SEM, etc
  • Strong facilitation and presentation skills required
  • Understanding and practical use of common finance metrics (ROI, IRR, NPV, Accruals, etc)
  • Ability to manage multiple projects and tasks to meet daily, recurring deadlines
  • Vendor/agency management background
  • LI-CS1
20

Senior Director Marketing / E&I Resume Examples & Samples

  • Product, service or process decisions are most likely to impact multiple functions and/or customer accounts (internal or external)
  • Single point of contact for all National Marketing resources between Marketing team and functional leads
  • Elevating marketing strategy
  • Increased disciplined use of business metrics / external and internal
  • Project / program oversight for marketing effort execution and budget responsibility
  • 10+ years strategic marketing and planning experience
  • B2B or B2C marketing experience
  • Proven experience driving work agenda with work teams
  • Successfully influence production without direct authority
  • Must be willing to travel 25% nationally as needed
  • Healthcare Marketing experience
  • Product Marketing experience
  • Experience with Account Management or strategy planning in advertising agency
21

Senior Director, Marketing Microscan Resume Examples & Samples

  • In close cooperation with Sales, leads market strategy development to include: customer segmentation, account targeting, and market analytics
  • Works across product line to develop unified portfolio positioning, sales messages, and marketing approaches in different market segments
  • Represents Microbiology marketing in Danaher X-OpCo activities
  • Guides and supports evidence development and clinical marketing efforts across entire portfolio
  • Strategic Marketing: Manage team to work with BU Product management and regions to develop global marketing programs for new and existing segments, new product launches and existing products, including but not limited to
  • Bachelor’s degree in field with 20+ years of experience OR
  • Master’s/Doctoral degree with 18+ years of experience
22

Senior Director, Marketing Resume Examples & Samples

  • Develop strategic and tactical brand plan for the orthopedics (TKA, Hip, Spine) vertical
  • Develop and execute promotional and operational launch plan for orthopedics initiative
  • Shape and participate fully in the development of the EXPAREL portfolio strategy
  • Identify new opportunities, set objectives, define strategies and resources needed to achieve financial and strategic goals
  • Establish metrics to track progress, identify areas of growth and quantify impact
  • Build and implement innovative tools which would include personal and non personal solutions to enhance customer engagement
  • Track and manage budgets, forecasts and assumptions
  • Understand key pain management market trends and changes in Hospital care delivery to develop market insights critical to product strategy and communication
  • Monitor/evaluate competitive products
  • Collaborate on market research activities
  • Manage and cultivate key KOL relationships
  • Manage vendors to ensure execution of strategy and business objectives
  • Roughly 40% travel
  • Bachelor degree from accredited college or university required (MBA preferred)
  • At least 10 years’ experience in marketing for pharmaceutical or Orthopedics medical device industry
  • At least 5 years of in line brand management experience in pharmaceutical or orthopedic medical device marketing
  • At least 2 years’ experience in sales or closely related customer facing role
  • Proven ability to lead others, drive execution, and build alignment within teams and across functional areas
  • Strong project and process management skills including the ability to manage multiple projects, set priorities and meet deadlines
  • Proven track record of measurable success in developing and executing marketing plans in the pharmaceutical or medical device industry
  • Demonstrate ability to work effectively in complex, rapidly changing environment
  • Excellent oral and written English communications skills
  • Excellent platform skills; ability to deliver complex, clinical information to diverse populations
  • Proven team player with ability to navigate and collaborate cross functionally; able to influence those over whom there is no immediate supervisory capacity to achieve objectives
  • Solid financial and business acumen; analytical mindset
  • Ability to travel approximately 40%
23

Senior Director, Marketing Resume Examples & Samples

  • Develop strategic and tactical brand plan for the soft tissue vertical
  • Execute promotional and operational launch plan
  • Monitor/evaluate competitive products. Collaborate on market research activities
  • There is roughly 40% travel associated with this opportunity
  • At least 10 years of progressively responsible roles successfully marketing for pharmaceutical industry required
  • At least 5 years of progressively responsible roles in line brand management experience in pharmaceutical marketing required
  • At least 2 years of sales experience or similar customer facing role required
  • Proven ability to lead others, drives execution, and builds alignment within teams and across functional areas
24

Director / Senior Director, Marketing Resume Examples & Samples

  • Lead the global commercial development and execution of strategy for fasinumab , including optimizing the commercial value of all current and future planned indications. Responsible for developing global launch plans, long-term disease strategy, revenue forecasts and P&Ls in conjunction with our alliance partner. (if applicable)
  • Provide strategic leadership to the cross functional team, as well as represent the commercial perspective on the Global Project Team and internal R&D development teams
  • Provide commercial direction and decision making at all stages of development; including proposed markets, positioning, forecasting, pricing strategies, Phase II/III/IV projects, life-cycle management, and scientific / promotional communications
  • Develop and manage annual budgets, long range plans and determining the best allocation of global resources for the brand/indication
  • Work with legal, regulatory, medical affairs, corporate communications, clinical development, & translational medicine to ensure global alignment of the proposed strategy
  • Works with regional (North America, EU, LatAm, AsiaPac & JPN) marketing & sales management, legal, regulatory, medical and market research to ensure appropriate understanding and implementation of the global brand strategy
  • Strong oversight of the US commercial development and launch
  • Ensure a comprehensive market access strategy that spans all indications, markets and audiences
  • Lead the development/management of relationships with key professional, payer and patient advocacy organizations
  • Represents fasinumab to senior management and other internal/external stakeholders
  • Strong science background with deep knowledge of disease area(s). Ability to understand, work with, and provide commercial input to all functions within the project team
  • Effective communication, both written and oral, at all times. Experience in delivering complex messages to various internal and external customers with a track record of effective and influential presentations
  • Strong executive presence and ability to communicate with senior leadership both internally and externally
  • Must be able to conceptualize and articulate a vision for self and brand that energizes all functional areas and stakeholders
  • Proven team player with ability to navigate cross functionally
  • Ability to interact with, influence and provide direction to multiple functions as part of the global disease team
  • Proven ability to lead direct reports
  • Lead full cross-functional commercialization team, (marketing, market research, market access, forecasting, commercial operations, strategic intelligence, medical affairs, HEOR, finance, product communications, and regulatory)
  • Strong analytical skills both quantitative and qualitative
  • Proven success within strategic alliances
25

Senior Director Marketing Intelligence Resume Examples & Samples

  • Presentation abilities to senior audiences (both written & verbal); effective with influencing decision makers and key stakeholders
  • Excellent reporting skills
  • Knowledge of how software/applications are used to analyze marketing data, database marketing concepts & list industry
  • Capable of identifying ways in which data assets can be optimized for use in marketing
  • Experience & strong knowledge of relational database concepts
  • Experience designing & customizing data systems
  • Detail oriented and well organized
  • Able to manage multiple projects simultaneously
  • 10-15 years of experience of turning insights into action
  • At least 8 years of B2B analytics experience, preferably in a large business software company
  • At least 5 years of experience with Business Intelligence development, either hands-on or in management capacity
  • Expert analytical skills with hands-on statistical modeling experience
  • Managerial track record
  • Marketing analytics and market research, skills and experience with $500 MM plus B2B brands
  • Expert knowledge and experience in developing and analytical and reporting strategies
  • Experience in one of the programming languages required (SAS, SPSS, C++,)
  • Experience in SQL programming or relational database tools such as MSSQL or Oracle
  • Experience in multivariate analysis, decision tree, and non-parametric methods
  • Excellent communicator with strong editing skills
  • Significant demonstrated leadership capability
  • Experience managing a team of analytical experts
  • Significant experience working with a large outside Sales organization
  • Possesses good judgment, strong collaborative skills, and the ability to navigate and influence across different functions in an organization
  • International marketing experience and experience utilizing marketing automation systems to implement segmented marketing strategies is a plus
26

Senior Director, Marketing Operations Resume Examples & Samples

  • Directly manage a team focused on supporting Concur’s Global Marketing organization
  • Work closely with Demand Central to ensure optimal data quality, lead flows, campaign tracking and sales enablement, and data integrity
  • Thought leader working cross functionally assessing new tools, rolling out best practices with focus on enhancing concurs marketing cloud infrastructure
  • Work with field marketers to optimize lead scoring and distribution methodology to ensure quality leads are passed to the sales organization, resulting in increased efficiency and higher conversion rates
  • Effectively communicate with Sales and Marketing Teams regarding marketing enhancements
  • BA/BS degree required, MBA degree optional
  • Experience and expertise with Marketing Automation and CRM solutions. Marketo and Saleforce.com experience strongly preferred
  • 7 years of business work experience: including 2+ years in sales or marketing operations, or technical system configuration and 3+ years in a people-management role
  • Proven track record of supporting successful demand generation programs with experience in marketing databases, segmentation, email execution and lead processes
  • Has demonstrable marketing acumen and understanding of integrated marketing practices/principles, and understands their application to systems
  • Solid attention to detail and the ability to work under tight deadlines
  • Demonstrated talent for leadership, facilitation and consensus-building
  • Comfortable managing multiple projects simultaneously amid ambiguity and without direction
  • Excellent communication skills – verbal, written, presentation
  • Understanding of how systems and process impact people
27

Senior Director Marketing Resume Examples & Samples

  • Pipeline development and ownership of all Marketing Qualified Leads
  • Conversion rates of leads at each stage of the demand funnel
  • Creating and improving the lead process across programs, market development and sales teams
  • Accelerating velocity of opportunities through the sales cycle
  • Impact on annual recurring revenue
  • Successful team management, ensuring cohesion and development
  • Proven track record in Marketing – ideally across demand generation, pipeline acceleration, sales enablement and product marketing roles – experience in Business Development, Sales or Strategic Planning would be an added advantage
  • Team management, leading, mentoring and training a diverse group of marketing managers
  • Relevant experience in marketing automation, lead scoring, and nurturing in a demand funnel
  • Track record of building and driving successful marketing strategies, plans, and results
  • Knowledge of working in a matrix organization
  • Working in a SaaS company would be beneficial
  • Salesforce.com fluency, Marketo & Tableau experience an advantage
  • Strong interpersonal skills – able to collaborate and negotiate both internally & externally
  • Resourceful – leveraging all resources both internal & externally to drive business performance
  • Team Leader – mentor, drive and evangelise for a diverse team
  • Experience developing strategic business and marketing plans
28

Senior Director Marketing Resume Examples & Samples

  • Oversee a local marketing team (currently 3 people) as well as a number of vendors
  • Manage all regional branding efforts, including PR (currently working with an agency), events, influencer and partner initiatives
  • Develop and implement high impact, multi-channel marketing strategy to generate demand, qualified leads and sales pipeline in Australia and New Zealand (ANZ)
  • Execute programs, marketing tactics, events and other activities including but not limited to Events, Webinars, Seminars, and online marketing programs to develop opportunities and pipeline
  • Measure and report on effectiveness of marketing programs and campaigns, with the purpose of improving resource allocation, efficiency and revenue generation
  • Evaluate, select and manage outside vendors that contribute to lead generation and branding objectives
  • Align marketing programs and activities with overall marketing strategy
  • Function as both a “leader” and “doer”. Provide leadership for the marketing team and for the territory overall. Effectively partner with Managing Director to represent the region internally with our executive staff and across the company. Remain a ‘hands-on’ member of the team
  • Represent Marketo regionally across all external stakeholders, including prospects, customers, partners, media, influencers, analysts and more
  • Effectively manage expenses to ensure you are within budget each and every quarter
  • Ability to create and execute innovative and results-focused marketing programs and campaigns
  • Knowledge of and demonstrated thought leadership related to current and next generation marketing best practices
  • Ability to “get stuff done;” execute quickly and with high-quality precision in an extremely fast-paced, high-growth environment
  • Demonstrated analytical ability specifically related to program measurement and ROI
  • Expertise in marketing to SMB and large, global enterprises, across verticals
  • Strong leadership and creative thinking capabilities
  • Experience in working with lead management software (Salesforce.com/Marketo ideal)
  • Strong interpersonal skills; ability to influence others without formal authority and lead cross-functional teams
  • Bachelor’s degree in Marketing, Business or a technical field; an MBA degree is a plus
  • Minimum 10 years’ experience in marketing business-to-business software solutions; SaaS marketing experience strongly preferred, including at least 4 years of experience managing a team
  • Ability to work on-site in Sydney, Australia
29

Senior Director Marketing Operations & Analytics Resume Examples & Samples

  • Drive strong sales and marketing alignment with initiatives and processes that support strong lead management, improved lead quality, enhanced data quality and tools and templates
  • Define ‘metrics that matter’ and manage the process to package these measurements into dashboards and reports to measure performance of the marketing team
  • Provide the Marketing leadership team with ongoing analysis for marketing investments, pipeline impact and goal setting
  • Drive marketing database strategy: analyze gaps in our data, contact acquisition strategy, practices that ensure data quality and measure database health. Develop new ways to mine data to guide marketing investments. Save
  • Define and execute a joint-QBR process with Sales Operations. Run quarterly/monthly marketing metrics review processes and meetings across all geos
  • Strong team player with ability to develop effective working relationships across organization: regional and global marketing teams, sales, sales operations and IT
30

Senior Director Marketing Americas Resume Examples & Samples

  • 10 years Market Management Experience in a direct and channel strategy
  • Process and people management expert
  • Microscopy background a requirement
  • Strategy development and implementation expert
31

Senior Director Marketing Resume Examples & Samples

  • Provide day-to-day leadership for the HSGBU Healthcare and Life Sciences marketing team
  • Work closely with Global, European, and Country business leaders to align marketing and business goals, and articulate a clear and robust brand architecture / narrative that serves as an effective umbrella supporting the HSGBU portfolio
  • Direct the development and execution of the HSGBU marketing programs supporting all aspects of the buyer’s journey and roll out the transition to a modern marketing approach
  • Develop and implement, in conjunction with the corporate communications team, the communication plan for the business unit to ensure achievement of short and long term business objectives, increased profit and market control
  • Ensure consistency of marketing campaigns and messages that are aligned to the buyer’s journey and deployed and executed through modern marketing processes and techniques
  • Disseminate key corporate information to the line of business geography pertaining to new product development/launches
  • Actively develop new approaches and opportunities for expanding the HSGBU business base
  • Liaise with HSGBU management to ensure that marketing activities are in support of sales plans
  • Direct marketing resources and ownership of the budget to be deployed using the most appropriate marketing mix for the geography
  • Ensure consistency between global directions and single-geography implementation choices
  • Implement and monitor advertising campaigns on a geographical basis as needed
  • Maintain necessary contact with major suppliers, agencies, customers, industry associations and government representatives to achieve marketing objectives
  • Provide effective performance management: set clear goals for all staff, provide regular feedback on performance and conduct a formal appraisal at the conclusion of the fiscal year
  • Manage the activities of the staff according to overall marketing strategies and budgets
  • Implement organizational changes in line with changing business and market needs
  • Direct and ensure the implementation of operational policies through subordinate managers
  • Interact internally and externally with executive management involving negotiation of difficult matters to influence policy
32

Senior Director, Marketing Resume Examples & Samples

  • Promote OVT LCOS products to current customer base and identify new program opportunities
  • Secure socket designs by engaging with customers and partners at an early stage of the customer project
  • Act as a technical project manager for R&D projects, platform developments and partner reference designs
  • Align with LCOS customers on next gen product and system architecture requirements
  • Work with partners on reference designs and streamlined system architectures
  • Gather market information and feed key requirements for future products back into OmniVision product definition process
  • Work in close cooperation with OmniVision marketing team
  • Support regional Sales and FAE teams
  • 5+ year experience in project management
  • BS degree in engineering required and MS degree preferred
  • Experienced in customer relationship management
  • Must have good understanding of digital display technology and optical components
  • Strong verbal, written and communications skills required
33

Senior Director, Marketing, PNH Resume Examples & Samples

  • 7+ years marketing experience in a pharmaceutical or biotech industry
  • Experience with leading-functional teams
  • Prior sales or sales management experience is desirable
  • Desired experience in hematology and/or nephrology. Rare disease experience is desired
  • A track record of developing and implementing marketing strategies and tactics that have delivered strong commercial results
  • High level of interpersonal skills and highly adept in both verbal & written communication
34

Senior Director, Marketing Analytics Resume Examples & Samples

  • Form close working relationships with the Expedia Global Marketing Organization Leadership Team and other internal stakeholders. Proactively provide insights and become their trusted advisor
  • Become a subject matter expert on Expedia’s marketing activities, and develop an in-depth knowledge of all marketing-related data sources and their application
  • Provide accurate and robust reporting and analytics to give a comprehensive view of channel performance. Support day-to-day marketing activities and key projects with analytics, financial modelling, business review materials, and fulfil ad hoc data requests
  • Design and execute marketing tests, focused particularly on the incremental value of marketing channels, partners, and placements. Drive efficient capital allocation through testing and attribution modelling
  • Ensure the best advanced / predictive data models are available across the organization for each operational team to optimize their segment of the business. This includes owning marketing datasets created by merging disparate sources and adding derived elements
  • Develop data-driven marketing products and capabilities, e.g. Bidding algorithms, automated ad copy generation
  • Maximize team performance and foster a culture of productivity, responsiveness and quality. Provide impactful leadership, line management and coaching across a diverse team of analysts, BI developers and data scientists. Recruit effectively and ensure the team is structured to best serve its internal customers
  • Ensure the analysis and reporting produced throughout the team is accurate and of high quality. Prioritize workload effectively and ensure the team meet their commitments in an environment where there are many overlapping deliverables, dynamic requirements, and tight deadlines
  • Manage team communications to ensure output is presented clearly and concisely. Develop compelling presentations for both internal and external customers
  • Work with functions outside of marketing and across Expedia Inc’s different brands to ensure there is one source of truth for marketing data, and that innovations and best practices are adopted by the wider organization
35

Senior Director, Marketing Resume Examples & Samples

  • Create and execute overall marketing strategies
  • Serve as primary contact for international affiliates/offices for assigned projects
  • Negotiate vendor fees
  • Forecast revenue and expenses
  • Work with management and A&R on assessing artist development needs
  • Oversee Manager(s), Marketing and/or Coordinator and assign them projects/artists
  • Must have prior extensive experience with developing and executing marketing plans focusing on urban and/or pop artists
  • Must have knowledge of Outlook, Word, Excel, PowerPoint, Internet and typical office equipment
  • Exceptional people management skills as well as the ability to prioritize, multitask, focus, lead and delegate while working under stressful and demanding situations
  • Ability to think independently and create and develop ideas that lead to positive change/improvements
  • The use of discretion and the maintenance of high levels of confidentiality are absolutely required
36

Senior Director Marketing Resume Examples & Samples

  • Support and lead Global Initiatives, including market expansion, campaign support in market, product launch support in market, pricing and offer strategy
  • Work cross-functionally with Field Marketing, external vendors and Concur Corporate Marketing to manage on-line marketing programs designed to maximize the Concur APA website traffic (multiple country sites) and web leads
  • Masters Degree level education and 10+ years B2B software/SaaS marketing experience
  • Experience leading a high performing regional or multi-regional marketing team
  • Experience creating and implementing proven successful, demand creation, lead nurturing and pipeline acceleration programs
  • Experience with MS Office applications, CRM (Salesforce.com), marketing automation (Eloqua or a similar tool), web analytics (Omniture) and business intelligence tools
  • Experience forecasting and managing a marketing budget and running planning processes
  • Strong communication, collaboration and interpersonal skills
  • Action oriented and independent with strong organizational skills
  • Effective at overcoming ambiguity with solid go-forward strategies
  • Job entails up to 35%+ travel
37

Senior Director, Marketing Data & Analytics Resume Examples & Samples

  • Design and execute analytical measurement techniques to gauge the effectiveness of brand initiatives and campaigns, and make recommendations for future optimization
  • Work closely with key business partners to build the framework and lead high-impact data analytics projects to support key strategic initiatives and decision making
  • Understand and measuring all stages of the customer acquisition funnel from awareness through graduation
  • Communicate actionable insights and craft compelling stories using data focusing on “what it means”. Make recommendations for future execution and drive informed decision-making
  • Define “metrics that matter”, and create insightful and automated dashboards to measure performance and to track key business metrics. Provide Marketing leadership team with ongoing analysis for marketing investments, pipeline impact and goal setting
  • Facilitate quarterly/monthly marketing metrics review meetings
  • Create and maintain weekly, monthly and quarterly campaign performance reports to provide key learnings and feedback for the Marketing team
  • A relentless executor, his or her reputation should be as a persistent, but diplomatic, ambassador for the marketing organization at large
  • Experience with Business Objects, Google Analytics, Coremetrics and CRM systems preferred
  • Ability to wrangle, synthesize and derive insights from disparate data sources and, in turn, communicate persuasively at the executive level. Experience with developing and monitoring key performance indicators from integrated, multi-channel marketing campaigns
  • Deep familiarity with data analysis, list procurement, list management, and list cleansing
  • Custom report development experience, such as dashboards, campaign reporting and lead reporting
  • Proven experience working well with others to maintain and build cross-functional (internal and external) relationships including agency partners, internal clients and influencers
  • Advanced Excel, Access, and PowerPoint skills
  • Creative problem solving ability
  • Ability to juggle multiple initiatives simultaneously
  • Experience and comfort working in a large, matrixed organization
  • Comfortable with changing business priorities
38

Senior Director, Marketing Resume Examples & Samples

  • Lead a consumer engagement team that creates, and delivers services to Optum employer and payer customers
  • Meet with Employer Growth team leadership on a regular basis
  • Lead high performing team with outstanding Vital Signs results
  • Work across the enterprise to share best practices and deliver comprehensive consumer engagement strategies across Optum products and solutions
  • Measurement & Finance
  • Accountable for project management of measured communications campaigns
  • Accountable for tracking billing and invoicing and internal/external reporting
  • Accountable for deploying and analyzing annual Customer Satisfaction Survey
  • Manage consulting team
  • Manage and load balance a team of 10+ consumer marketers providing guidance and leadership in the development of their client communication plans
  • Ensure consistency in consulting approaches and pricing discipline
  • Remediate client issues as needed
  • Drive ways to innovate or enhance the consultant role (e.g. change management expertise, using internal data to enhance consumer approaches, test loyalty designs, Human Centered Design, etc.)
  • Manage business development function
  • Support growth opportunities for new business and existing business
  • Maintain sales pipeline and align with Optum?s Growth Office
  • Responsible for client team value story and business marketing to the Employer and Payer distribution channel
  • Design, implement and manage marketing programs focusing on building awareness and driving consumer engagement with their health and wellness benefits
  • Ensure alignment of member engagement strategy with overall client communications strategy, branding, culture and solution design
  • Develop consumer communications strategy and campaign plans including test strategies to maximize response
  • Develop and pilot new consumer engagement approaches and programs
  • Monitor results and modify strategy accordingly
  • Work with peers to integrate efforts and share best practices
  • Understand consumer mindset and barriers to adoption by leading and coordinating consumer research
  • Work with internal and external marketing and creative services to meet program objectives and develop multi-modal, integrated campaigns
  • Represent marketing and the consumer experience on cross functional team, act as the consumer marketing DME to the broader organization
  • Develop and manage custom communication client budgets to support recommended strategies
  • 8+ years direct to Consumer Marketing experience
  • 3+ years people management experience
  • Customer relationship marketing experience
  • Content marketing strategy experience
  • 10+ years experience in a deadline driven environment
  • 10 years experience demonstrating organization skills
  • 10 years experience in meeting or exceeding sales promotion / marketing targets
  • 10 years experience influencing and collaborating with others
  • 10 years project management experience
39

Senior Director, Marketing, Neurology Resume Examples & Samples

  • Create and implement the US marketing strategy (e.g. positioning, messaging, branding, medical education programs, market research) for the Neurology business unit assets in MG and NMOSD
  • Lead development of the US strategic planning (3 yr./1 yr.), including tactical plans and budget allocation
  • Review and assess US performance and annual plans
  • Partner with commercial insights to conduct highly innovative research/analytics to help identify key business dynamics, behavioral barriers, segmentation, competitive positioning, and triggers/barriers to patient identification and demand generation
  • Establish process for collection and sharing of best practices
  • Provide direction and leadership for patient identification strategies
  • 15+ years related experience in the biotechnology industry
  • Proven, consistent history of high performance regardless of position or company
  • Significant commercial experiences, with demonstrated success in marketing leadership positions is crucial
  • Extensive launch experience is essential
  • Broad base of experiences in marketing, market research, sales, and/or medical affairs is welcomed
  • Rare disease/high-value biologics experience is important, but not essential
  • Broad knowledge of geographical market/P&R/macro-level trends that may influence business strategies and results
  • High learning agility
  • Prior experience managing people
40

Senior Director Marketing Gaucher Resume Examples & Samples

  • Oversee and ensure the strategies, tactics and programs of the Rare Hematology Diseases portfolio are effectively driving growth through enhanced revitalization of the current brands and world-class launches of products in the pipeline. Regularly monitor outcomes and KPI’s for adjustment as necessary
  • Create and communicate a competitive integrated US brand plan for Rare Hematology Diseases-related therapies to enhance patients' diagnoses and access to treatment
  • Coordinate the activities and resource planning of the Managed Markets, Patient Advocacy, Competitive Intelligence, HEOR, Training and Digital groups to align the U.S. strategy and execution of the brand plan; all to be planned and executed in a patient centric manner
  • Lead and participate in cross-functional and cross-brand teams with Clinical, Medical, Regulatory Affairs and Global Marketing teams to drive business decisions and projects
  • Work with the U.S. field and market research teams to develop and refine brand strategy/tactics
  • Manage franchise and brand marketing budgets, individual project budgets and develop quarterly, annual and long-range sales and expense forecasts. Advise on annual planning, priority setting and budget allocation. Monitors business results against stated objectives and initiates corrective actions
  • Demonstrate a comprehensive and proficient understanding of Gaucher disease, current market dynamics and play a key role in facilitating learning
  • Interact with Genzyme senior management on matters related to marketing strategy and strategic business development, including the introduction of new therapeutic products
  • Provide input into the development of medical education, post-marketing studies, registry activities and publication strategy
  • Analyze data, metrics and key performance indicators (KPIs) to advise the field team, and cross functional leadership of progress or gaps to targets and goals
  • Manage, coordinate and serve as a role model and mentor to the product U.S. marketing team and delegate/allocate work as required
  • Bachelor's degree in life sciences, marketing or business
  • A minimum of 10+ years sales and marketing combined experience in the biotechnology, pharmaceutical or medical device industries; including 5+ years product management experience, preferably in U.S
  • Ability to travel 20% within the U.S., including some weekends
  • Experienced manager of professionals and function teams in an international, competitive and complex matrix environment
  • Thorough understanding of the U.S. healthcare environment and reimbursement issues related to orphan drugs
  • Previous work in Rare Diseases, and/or Hematology
  • Analytical and forward thinker, strong leadership skills, results oriented, self-organized and self-starter Excellent people and communication skills, ability to operate in across-cultural and complex matrix environment, and ability to build sustainable social relationships within the organization and with customers
41

Senior Director, Marketing Resume Examples & Samples

  • Maximize the awareness, understanding, adoption, activation and usage of Visa’s consumer products through the development of an integrated marketing plan across paid, owned, earned media to support the achievement of the product volume and revenue objectives
  • As a member of the Canadian Marketing leadership team, play a key contributing role in defining the Marketing Strategy to support long term business growth and brand preference
  • Accountable for building and leading a best in class marketing team with robust capabilities to deliver on the strategic growth agenda
  • Own the implementation of Global Brand Standards and Guidelines across all marketing initiatives
  • Establish collaborative working relationships with key functional partners including Product Management, Sales and Account Management, Merchant Sales, Visa Marketing Consulting and Corporate Communications
  • In collaboration with Product Management support the development of new products and features for existing consumer product platforms
42

Senior Director Marketing Resume Examples & Samples

  • Direct a team of over 30 marketing professionals, their success, development and continued growth
  • 10+ years progressive management of marketing or teams in a similar commercial function
  • 15+ years experience in marketing
  • Must have designed and lead the execution of multiple successful marketing programs/campaigns with clear vision, strategies, tactics and metrics
  • Experience within the genomics market is strongly preferred
43

Senior Director, Marketing Resume Examples & Samples

  • Support the development of annual operating plans, delivery of topline sales and development of revenue and expense forecasts
  • Support key business functions across the business (e.g. DTC campaign, patient access programs, speakers bureau etc.)
  • Creates the execution of action plans for sales force aligned activities
  • Adept at managing budgets
  • Overseeing effectiveness of programs and initiatives including success tracking criteria. Track and share successes and best practices
  • Identifying and turning physician/brand insights into actionable programs that have a beneficial impact on the growth of the business
  • Build collaborative relationships with key internal partners (sales, analytics, operations, medical, and training). Build strong relationships with key customers; ability to engage with thought leaders is critical
  • Minimum of 7-10 years of pharmaceutical marketing experience; Urology and / or Oncology marketing / sales experience a plus
  • Proven skills in the following: brand marketing, market and competitive analysis, marketing program development, project planning and management, managing financial information required
  • Ability to deliver presentations to Sr. Management
  • MBA preferred. Undergraduate degree required
  • Other Job Requirements: Domestic Travel required, ability to travel overnight ~15%
44

Senior Director, Marketing Analytics Resume Examples & Samples

  • Form close working relationships with the Marketing Leadership Team and other internal stakeholders. Proactively provide insights and become a trusted advisor
  • Become a subject matter expert on Lending Club’s marketing and customer experience activities, and develop an in-depth knowledge of all marketing, operations and risk related data sources and their application
  • Partner with marketing program managers to design and execute marketing tests, improve channel efficiency, and increase growth. Inform efficient capital allocation through testing and attribution modelling
  • Develop programmatic, data science based models to drive decisions around segmentation, personalization, targeting, algorithmic contact management, attribution and automated customer lifetime value optimization
  • Maximize team performance and foster a culture of productivity, responsiveness and quality. Provide impactful leadership and coaching across a diverse team of analysts, BI developers and data scientists. Recruit effectively and ensure the team is structured to best serve its internal customers
  • Work with functions outside of marketing including Credit Risk, Operations and Product to ensure there is one source of truth for marketing data and to improve the end to end customer experience ultimately improving conversion
45

Senior Director, Marketing, Copd Resume Examples & Samples

  • Direct all commercial pre-launch planning and launch activities
  • Lead a cross-functional team, including Medical, Managed Markets, Supply Chain, Commercial Analytics and Sales to develop and implement all aspects of the launch strategy and tactical plan
  • Coordinate and oversee alliance management activities across portfolio
  • Drive analysis and seek endorsement of life-cycle opportunities
  • Collaborate across marketing franchise to leverage complimentary activities/tactics (market research, advocacy, convention planning, advisory boards, etc.) relevant across the franchise
  • Develop and gain endorsement of the annual strategic and tactical plan
  • Manage annual budget
  • Uses organizational and project management skills to manage effective implementation of cross-functional operating/tactical plan
  • Utilizes strong communication skills to effectively communicate the HCP marketing plan to the entire commercial organization
  • Manages and develops the marketing team member(s)
  • Compliance with Sunovion internal processes regarding legal, regulatory and financial policies and procedures
  • Bachelors degree or greater in a scientific or business discipline plus an advanced degree (e.g. PhD, MBA) or equivalent experience preferred
  • 10+ years of marketing, field sales, commercial ops, commercial analytics, managed markets or related experience in pharmaceuticals or related fields preferred
  • Specific brand launch experience preferred
  • 2+ years of brand management experience in the Respiratory category preferred
  • Direct experience in a strategy development role (e.g. brand marketing, management consulting, new product planning, commercial analytics) preferred
  • Prior experience managing direct reports required
  • Direct experience with Clinical Development and Regulatory processes, including FDA product labeling, preferred
  • Prior direct experience interacting with external scientific experts required
  • Ability to interact widely and effectively within the company across departments and management levels
  • Ability to manage ambiguous environments and develop and execute action plans in areas without prior precedent
46

Senior Director, Marketing Technology Resume Examples & Samples

  • Ability to architect, package and deliver customer centric marketing solutions, comprised of core CRM as well as digital capabilities
  • Desire to work with a cross functional team to define marketing technology roadmaps that tie to our clients strategic direction, and then deliver on them
  • Experience working with external clients, and a true understanding of what it means to deliver on a daily basis
  • Dynamic, visionary and results-oriented solutions architect
  • A futurist. A person who understands new technologies and the marketing application in the area of Big Data, Analytics, Digital and Campaign Management
  • Technology leadership
  • Strong background in marketing technology
  • In depth knowledge of database architecture, data modeling, and system integration in real-time using web-services
  • Solid background in Campaign Management tools and databases
  • Significant digital experience, including the following
  • Established leader
  • Polished presentation skills
  • Disciplined organization and planning skills
  • Excellent communication skills
  • Adaptable
47

Senior Director, Marketing & Partner Insights Resume Examples & Samples

  • Act as a strong # 2 to the VP of Marketing and Partner Insights
  • Provide strategic support to Viacom television Ad Sales, Pricing & Inventory and Ad Sales Marketing for all Viacom channels with a specific focus on Kids & Family brands
  • Develop innovative and insightful initiatives that competitively position and distinguish Viacom on-air and digital brands in the marketplace
  • Present those insights both internally and externally
  • Participate in meetings, offering insights and share best practices as well as individual day-to-day happenings
  • Work independently and proactively on problem solving and creating projects to move business forward beyond day-to-day requests
  • Being a research insights and data partner to the sales, marketing and strategy groups
  • Assist in the development of audience insights, channel positioning, and advertising effectiveness
  • 8+ years in related media research
  • Proficiency in Nielsen based applications (Multi Trak, N-Power, Catalina, NBI) and digital/VOD/social systems and measurement (comScore, Omniture, @Plan)
  • Expertise using consumer based studies: MRI, YouGov)
  • Advanced Microsoft Office skills: PowerPoint, Excel, Word
  • Extensive background in creating custom presentations using a variety of resources
  • A comfortable and experienced public speaker and presenter
  • Experience supervising, motivating, mentoring and training a research staff
  • Works well both independently and within a large group dynamic
  • Strong research and analytical skills, with an ability to identify trends, draw valid conclusions, make insightful recommendations and create dynamic presentations
  • Job/industry knowledge, meticulous attention to detail, strong analytical skills, ability to solve problems, effective communication and management skills, strong organizational skills and sound judgment
48

Senior Director Marketing Resume Examples & Samples

  • You will Lead the EMEA Marketing Team. Hire, Retain, Motivate and Develop the Members of the EMEA marketing team
  • You will participate with the EMEA management team, in defining the EMEA strategy and go to market alongside the EMEA EVP and Regional MDs
  • You will lead with the Global marketing leadership team, the definition of the marketing strategy and go to market alongside the EVP marketing, and other functional and regional leaders
  • Promote, personally and with the team, the Criteo Brand in EMEA markets, to journalists, influencers, clients and publishers
  • Develop and Execute the EMEA marketing plan, based on the business goals and marketing results expected
  • Participate in Developing and Running Integrated Thought leadership and Demand Generation Campaigns
  • MBA or equivalent and 10+ years working experience in similar positions
  • Proven International Experience. Working with many countries of different cultures
  • Speaking an additional language to English is a big plus
  • Leadership experience with excellent communication skills, both written and verbal
  • A modern marketer with deep understanding of digital marketing, social media, marketing automation, CRM (salesforce.com preferred)
  • Stature, gravitas, and confidence to gain the credibility and respect of high-performing leadership team
  • Strong knowledge of the marketing/advertising technology industry and the key players and their strategies
  • Believer in analytics and metrics to optimize all aspects of marketing
  • Innovative thinker, with a track record for translating strategic thinking into action plans and output
  • Able to present company and product positioning at executive events
  • Based in Paris or London, and able to travel up to 50% of the time
  • LI-LS1
49

Senior Director, Marketing Resume Examples & Samples

  • Lead New Products team that initiates launch planning activities and executes the launch
  • Bachelor's degree in business, marketing, finance, life sciences or equivalent
  • Successful track record of launching products and leading product launches in a marketing capacity
  • Successful track record in marketing with 10+ years experience
  • 5+ years of Hematology or Oncology Marketing experience required
  • Successful track record of hiring and managing product managers/brand directors
  • MBA or other advanced degree preferred
  • Must be able to analyze business problems, to proactively identify key issues, develop strategic solutions, implement tactical programs
  • Ability to strategize with clinical data to develop relevant communication and other tactics
  • Demonstrated ability to effectively communicate, influence and lead
  • Evidence of good analytical skills, project planning and organizational skills
  • Experience working with cross-functional groups made up of one or more of the following: Marketing, Sales, Managed Markets, Regulatory, Development, Medical Affairs, Business Development, Market Research or Finance
  • Experience working with agency to develop creative brief based on key market research; identification of meaningful consumer insights. Ability to match customer insights with tactics
  • Agency Management: Experience directly managing advertising agencies (including development of agency's annual Scope of Work, budget, hours to complete tasks, and reconciliation) a plus
  • Regulatory: Working knowledge of DDMAC, FDA approval process, and clinical claims substantiation in the U.S. pharmaceutical industry
50

Senior Director, Marketing Technlogy Resume Examples & Samples

  • Managing teams (including direct, indirect and matrixed) and project timelines for build and manage environments
  • Must be able to lead a team supporting one or more clients
  • Participate in new business development opportunities by contributing to pricing and solution design
  • Provide technology delivery leadership in the organization
  • Provide guidance to client service team on technical capabilities, staffing and infrastructure needs. Proactively identify and address project risks
  • Empower and guide team through the Software Development Life Cycle
  • Managing the quality and timeliness of update and deliverables
  • Strong client interfacing background required
  • Ability to communicate complex marketing technology concepts to marketers
  • 10+ years’ experience in relational databases, application design and support
  • Strong knowledge of deploying and managing systems in public cloud such as AWS that can scale on demand
  • Working knowledge of data integration, reporting & insights (Tableau, Business Objects…), marketing tool stack (Adobe, IBM, Oracle, Salesforce/ExactTarget) and/or CRM databases and loyalty engines
51

Senior Director, Marketing NBG Resume Examples & Samples

  • Translates global/regional Belviq brand strategy into U.S.-specific strategy and promotional plans that are adapted to local market circumstances and at the same time aligned with global strategy/messaging to deliver current year performance against targets
  • Provide strategy and leadership in developing and presenting brand business plans and life cycle management plans. Operationalize brand strategy into effective promotion practices that drive revenue. Manage P&L, monitor sales and profit margins vs plan and utilize financial information to evaluate timely adjustment of promotion tactics and sales plans to meet changing market and competitive conditions
  • Oversee the selection and development of top talent in the BELVIQ marketing functions, including leadership development
  • Prepare the 3-5 year strategic plan and P&L to leverage life cycle investments to maximize the potential for the brand. This includes strategy development, segmentation, pricing, contracting. This work is to be completed while delivering against the current year performance targets
  • 15+ years of experience in a global pharmaceutical or biotechnology company in a sales and marketing function, including sales/marketing management experience
  • Core in-line commercial marketing experience
  • Ability to lead transformational changes over time
  • Ability to create and execute strategic plans
  • Strong ability to drive significant top line revenue generation and higher product margins
  • Ability to travel 40-50%
52

Senior Director, Marketing Solutions Resume Examples & Samples

  • Ideate, conceptualize, and pitch creative and strategic marketing solutions to internal team members, senior WWE Executives, and external partners. Design and launch market-facing packages to operationalize these solutions
  • Drive the strategy, ideation and creative development of partnership-marketing and media-partner programs, to grow WWE’s revenue from sponsorships and monetization of digital assets
  • Develop creative sales concepts and solutions that lead to deeper integration and customer engagement for marketing partnerships by meeting brands’ marketing objectives, and fully utilizing WWE’s global, cross-platform media offerings
  • Design creative sales marketing ideas, with senior sales team to generate and expand strategic sales opportunities
  • Partner with WWE Corporate Strategy & Analytics team to identify business development opportunities. Support domestic and international media partners with creative cross-selling concepts and ideation
  • Develop concepts and ideas for presentations for internal and external clients, in partnership with the EVP and Vice President, Sales Operations, participate with sales leaders to improve creative and strategic sales tools and resources
  • Collaborate with WWE Consumer Insights, Account Management, Marketing, and other WWE sales and management resources as needed to drive growth initiatives
  • Travel to industry events and clients throughout the US and internationally based on business needs
  • 10 or more years of relevant experience. Experience working at a promotional or marketing agency or entertainment company in advertising, marketing, or promotional/sports marketing or experience in marketing strategy for a major brand
  • Proven marketing leadership and experience in a growing, large and successful business environment
  • Proven experience in understanding the intersection of brand marketing objectives and cross-platform media offerings that can achieve a brand’s marketing goals
  • Demonstrated ability to create strategic plans with cross-functional peer involvement. Experience generating creative marketing strategies and presentations for brand and media partners
  • Excellent verbal and written communication skills, with the ability to converse effectively with senior level internal and external stakeholders
  • A creative thinker who can generate multiple ideas that meet partners’ marketing objectives that can be taken to market quickly and executed efficiently
  • Willing and able to travel for business and work a flexible schedule including nights, weekends, and holidays as needed
  • Passionate, driven, aggressive, and personally accountable
  • Commanding presence and infectious energy
  • Bachelor’s required. Master’s degree preferred
53

Senior Director Marketing Insights Resume Examples & Samples

  • Codify media & measurement strategies collaborating with internal/external stakeholders to create capabilities, tools and processes to drive best in-class efficiency, effectiveness & sufficiency
  • Pinpoint best-practices among all brands and scale lifting and shifting learnings across countries and categories
  • Cultivate relationships with media agencies & joint business partners (Facebook, Google, Snapchat, Twitter, Pinterest); work directly with each to secure added-value benefits within media partner negotiations
  • Develop and oversee framework for distributing added-value benefits globally across a range of internal constituents
  • Build strong relationships with media agencies, JBP's, research and technology vendors to develop first-to-market innovation that aligns with brand goals and business initiatives
  • Generate alignment and secure resources to foster global joint learning agendas and promote platform expertise
  • Actively scout new partnerships, concepts, and technologies that can be scaled across a portfolio of brands
  • Empower global and brand teams to leverage JBP tools to further insights and analytics objectives
  • Influence enterprise agenda in the areas of media strategy, advanced analytics, big data and digital platforms
  • Play key participatory and leadership role in Global PepsiCo's Councils and SLAM teams
  • Manage third party media agencies, JBP's, research and technology vendor relationships
  • Represent PepsiCo insights at industry events -e.g. Upfronts, Newfronts, CES, SXSW
  • Bachelor's Degree in related field, Masters preferred
  • 15+ years of relevant experience
  • Experience with agency / vendor management a must, consumer packaged goods a plus
  • Strong interpersonal and negotiation skills evidenced by proven ability to develop, sell and drive suitable partnerships
  • Proven results working collaboratively with cross-functional global teams
  • Experienced operating in a complex matrix environment with multiple constituencies
  • Global outlook with sensitivity and awareness of social and cultural differences
  • Strong leadership skills with proven track-record managing a team and passion for talent development
  • Excellent time management, communication, mentoring and team building skills
  • Analytic mindset capable of mining insights a must; able to distill complex data into clear, actionable recommendations
  • In-depth knowledge and passion for all forms of traditional as well as paid, owned & earned digital media
  • Advanced knowledge of performance measurement methods such as marketing mix, closed-loop and multi-touch attribution; as well as methods focused on Audience (Nielsen/Comscore) and Viewability Measurement (IAS/MOAT)
  • Exceptional communicator with ability to tell a story, convey key messages & present data in a visual/compelling way
  • Ability to influence senior leadership and lead cross functional work streams
  • Must be willing and able to travel 30% of the time
54

Senior Director Marketing Aubagio Resume Examples & Samples

  • 15+ years professional experience
  • >7 years Marketing experience
  • MS experience preferred
  • Excellent group leadership, communication and team building skills
  • Solid presentation, writing, power point and organizational skills
  • Cross functional interaction experience with Sales, Sales Training, Medical Affairs, Market Access, Market Research, Advocacy, Corporate Communications, MS One to One, and Business Intelligence and Analytics
  • Has a working knowledge of the US regulatory environment
55

Senior Director Marketing Resume Examples & Samples

  • 30%- Design and implementation of key annual strategic brand initiatives and global promotions to drive scaled sales impact
  • 20% - Global brand 4 P management, deployment and cross pollination of success/learning within and outside International team (Mexico, Canada, US)
  • 10% - Key player in the development, preparation ,presentation and implementation of the strategic plan and annual business plan and reviews
  • 10% - Lead brand support for key international customers for annual planning process
  • 10%- Develop and deploy A & P spend principles and parameters – track and review throughout year
  • 10%- Lead brand advertising initiatives and agency management for focus markets and brands
  • 10%- Drive focus on consumption data within team by creating review process for data available in select markets (IRI, Nielsen, Datamonitor, WM Retail Link)
  • Constantly develop and maintain marketing and global market’s team engagement. Foster CAG Way culture by exemplifying and executing it
56

Senior Director Marketing Resume Examples & Samples

  • Manages and directs Marketing team and ensures that production meets the budgeted level and meets program objectives including timely delivery of objectives
  • Ensures the competence and continuity of qualified marketing staff through optimum selection, training and development, appraisal, and motivation techniques. Oversees the recruiting, hiring, and evaluating of Marketing staff to ensure that the appropriate level of support is available and maintained
  • Serves as the department liaison and Subject Matter Expert to Engineering, field Marketing, and Customer Service
  • Participates in strategic plan development and building of alliances with industry partners, networks, etc. as needed to achieve product growth objectives
  • Oversees the development and implementation of core business, competitive, and new product marketing plans and strategies to achieve all subscriber and revenue growth goals. Oversees the design, development, and execution of analytical and statistical projects
  • Works to engage stakeholders in both the development and launch of marketing plans. Develops new ideas and communicates potential uses for analytics across the business. Consults with Marketing/Sales to identify, define, size, and prioritize strategic analytics opportunities
  • Possesses the ability to understand financial metrics and apply them towards marketing plans for budget and margin assurance purposes. Communicates earning/recommendations and obtains buy-in from Sales, Marketing, and senior leaders
  • Influences Sales channel incentives through offer strategy
  • Ensures the team is maintaining and improving ongoing marketing programs, analyses, and reports
  • Provides guidance to local/external Analysts to ensure strategic alignment, effective use, and development of resources
57

Senior Director, Marketing Analytics Resume Examples & Samples

  • Work with function owners across the org to update, validate, improve, test, and analyze all key variables and prediction logic used in the calculation of return on marketing spend
  • Work with Marketing and Analytics to develop new models for analyzing digital and TV marketing performance
  • Conduct deep analysis with large data sets in Excel and SQL to provide insights into customer value and monetization trends to support business decision making
  • Stay on top of product and marketing changes that affect customer value or ROI and ensure those changes are handled appropriately in all models and prediction logic
  • Work with the Finance and the BI team to develop and implement an automated financial oversite system to ensure accurate measurement of marketing investment
  • Develop reporting and lead a quarterly Executive meeting to update Senior Management on customer value and marketing trends
58

Senior Director, Marketing Resume Examples & Samples

  • Assists in managing the operating income and sales budget
  • Reviews business performance against the budget regularly, and recommends action to extend a favorable situation or to improve an unfavorable one for the brands they manage
  • Controls all A&P expenses through approved procedures and systems for the brands they manage
  • Follows up to ensure budgeted expenses give the maximum return on investment, and are not exceeded for the brands they manage
  • 10 years + in Sales and Marketing in pharmaceuticals
  • Experience managing a brands
59

Senior Director Marketing, HCV Resume Examples & Samples

  • Achieving brand/franchise revenue targets
  • Collaborating with other Marketing Heads to ensure coordinated approach
  • Leading cross functionally with Legal, Medical, Clinical, Regulatory and Public Affairs leadership
  • Developing, coaching and managing key functional staff
  • Setting the long-term vision for US HCV Marketing Franchise
  • Managing risk and P&L
  • Represents US HCV Marketing Franchise position on Promotional Review Committee
  • Overseeing the development and implementation of tactical and strategic brand marketing plans across the franchise
  • Cultivating and maintains relationships with thought leaders, key customers and professional organizations
  • Working in close conjunction with NA Marketing operations to establish appropriate procedures, systems, metrics and infrastructures
  • 15+ years pharmaceutical industry experience including expertise in marketing strategy and tactics and commercial policies and practices
  • Knowledge and experience in franchise specific specialty markets
  • Proven record of leading product launch and brand/franchise growth
  • Experience with pharmaceutical regulatory requirements(DDMAC) and impact on development of marketing materials
  • Excellent interpersonal skills with ability to lead, interact with, focus, resolve conflict and drive consensus among individuals from a variety of cultures, and disciplines
  • Strategic capabilities with ability to conceive, develop and implement multidimensional marketing and business plans
  • Demonstrated excellence in project management and effectively managing multiple projects/priorities
  • Strong communication skills with experience presenting before executive staff
  • Track record of successful budget management with an understanding of revenue forecasting and expense budget planning and tracking
  • Experience managing cross-functional teams or work groups as well as direct reports
  • Sales/market research experience is preferable, though not required
  • BA/BS degree required with an MBA or advanced scientific degree
60

Senior Director, Marketing Operations Resume Examples & Samples

  • Lead and manage a team of approximately 25 individuals including hiring, developing and providing vision/direction
  • Establish collaborative relationships with the Business Units to optimize the effectiveness of the Marketing Operations group in operationally supporting the Commercial organization
  • Evolve the function to become a stronger strategic partner to the marketing teams, becoming critical to the optimal execution of their brand strategies
  • Establish and manage a business plan for the Marketing Operations group, reflecting clear Vision and alignment with the Commercial organization’s goals and objectives
  • Drive large cross-functional initiatives, as well as gain alignment and drive organization change when needed through influencing laterally and vertically
  • Manage multiple priorities based on changing business needs, as well as lead in a fast-paced environment
  • Ensure compliance with company policies, standards and procedures. Define and enforce compliance with guidelines and policies across areas of responsibility
  • Provide support to the Business Units and Commercial Operations in the overall sales/marketing strategic planning process, including BPOA’s
  • Manage the day-to-day activities of defined Marketing Operations organization including Promotional Review Committee, Promotional Materials Management, External Agency Management, Speaker Program Operations, Event Management and Digital Operations
  • Partner with Procurement to optimize the financial management of key functional areas
  • Provide input and facilitate business process assessments, making recommendations and facilitating implementation within the Marketing Operations group
  • Manage and allocate headcount and financial resources within Marketing Operations
  • Drives Performance: Holds self and others accountable for the achievement of performance expectations. Fosters an environment that enables others to grow, develop and optimize their own performance
  • Thinks Strategically: Quickly identifies and acts on opportunities, combining forethought with action. Acts based on an understanding of the external environment and internal goals
  • Develops People and Organization: Demonstrates a genuine commitment to the time and effort needed to develop self and others
  • Works Collaboratively: Actively creates and promotes cross-boundary collaboration with the aim of achieving better business results – often within an environment where key stakeholders represent a broad, and sometimes competing, array of considerations. Operates in a way that fosters and provides integration of information and optimizes recommendations
  • Acts Decisively: Makes and acts on decisions quickly and effectively and fosters the same in others. This is based on an underlying courage to enable risk-taking for the business
  • Drives capabilities development as it relates to improving processes, advancing technology and providing data and insights
  • BA/BS Required, MBA a plus or equivalent experience
  • Pharmaceutical and/or bio-pharmaceutical experience, minimum of 12+ years in a variety of roles, ideally in marketing, marketing management, and/or marketing operations
  • Pharmaceutical and/or bio-pharmaceutical management experience in a home office environment
  • Previous experience managing and leading large teams responsible for marketing and marketing operations
  • Have an understanding of best practices across the pharmaceutical industry
  • Have successfully managed a team and can demonstrate the development of others
  • Demonstrated a high degree of competence in all elements of the role listed above
  • Worked effectively across functions as a team player, demonstrating achievement of common goals
  • Excellent understanding of regulatory, legal and medical requirements in pharmaceutical marketing
61

Senior Director, Marketing Resume Examples & Samples

  • Lead planning & execution of media strategies in support of Vonage’s brand and demand creation goals, in paid media channels including paid search, display / remarketing , paid social, and content syndication
  • Brief agencies & internal / external partners on a detailed & timely basis to gain the best thinking and plan ahead
  • Develop detailed channel-level media strategies and execution plans with corresponding metrics
  • Deliver with high ownership and accountability against lead, qualified lead & booking revenue goals for paid media. Drive performance-orientation & high accountability from all extended team members for results & delivery on schedule
  • Have detailed knowledge of performance wins & weaknesses, and proactively drive actions to drive continuous improvement & delivery against revenue goals
  • Lead & inspire the teams (internal & agency / external) in high involvement in the business outcomes, think beyond the routine, and innovate relentlessly
  • Stay in tune with the latest tools & trends in digital media, and drive constant test & learn strategy towards continuous improvement
  • Keep abreast of the market for Vonage’s solutions & services, and proactively propose plan & tactic adjustments to take maximum advantage of market opportunities
  • Stay aware of competitive activities, and act as the window to the competition ‘s media / advertising activities for the Marketing team. Propose competitive responses & defensive strategies proactively
  • Pursue real-time response & execution as far as possible
  • Collaborate with Procurement to manage agency Scopes of Work & contracts, and define compensation strategies in line with performance & market norms
  • Metrics / Outcomes
62

Senior Director, Marketing Resume Examples & Samples

  • Develops and maintains company’s comprehensive public relations program
  • Works closely with Sr. Director of Investor Relations on company messaging, interviews and publicity measurement reporting
  • Leads company PR Council. Takes lead role in monthly review and strategy session meetings. Produces agenda, keeps group on task and facilitates discussion, distributes meeting notes on discussion topics, decisions and action items to group and the Executive Leader. Escalates topics as necessary
  • Directs strategy and development of online acquisition and retention marketing efforts designed to drive Web site traffic and applications. This includes working closely with Director of New Business to develop lead features, report on and guide improvement of conversion rates, monitor return on investment and lead allocation
  • Proven expertise at highly creative, innovative online marketing techniques and a passion for online marketing
  • Directs content team and Internet Systems Group to develop new sites, functions or value added components and to manage monthly design and code development calendar
  • Serves as Internet subject matter expert, has a constant awareness of industry activity, competitor benchmarking and staffing-specific Internet initiatives
  • Play a key role in company’s search engine marketing and search engine optimization strategy, working closely with online marketing specialist and Internet team to carry out best practices
  • Manages online brand strategy and content for corporate and portal brands
  • Responsible for directing content team, external contract writers, affiliate content programs and managing the implementation of Web site content updates and functionality as needed
  • Oversees Web site performance metrics, and reports, as necessary to monitor performance against department goals
  • Works with Online Marketing Specialist, Director of Marketing and Director of Advertising to create client- and traveler-facing marketing material projects as requested. This may include e-mail or direct mail campaigns, Web site promotions, advertisements, brochures or other materials
  • Continually leverages new online tools
  • Minimum of 7 years of experience in Marketing, Journalism or other Communications medium
  • Minimum of 5 years of Internet Marketing & Management Experience
  • Minimum of 5 years of Public Relations experience
63

Senior Director, Marketing Resume Examples & Samples

  • Manage, via a matrixed organizational structure, multi-regional marketing teams that develop and execute demand generation strategies and marketing automation programs by region and segment. This team is chartered with developing and delivering marketing campaigns touching all stages of the customer journey to generate leads, maximize funnel conversion rates and generate sales pipeline from prospects and customers
  • Support and lead global and regional Initiatives, including market expansion, campaign support in market, product launch support in market, pricing and offer strategy
  • Forecast, measure, analyze and report on the impact and performance of marketing performance and demand creation activities on sales pipeline, revenue and sales cycle length (Demand Waterfall). Benchmark and compare against other geographies/segments for response, conversion rates and pipeline
  • Work cross-functionally with Field Marketing, external vendors and Concur Corporate Marketing to manage on-line marketing programs designed to maximize the Concur EMEA website traffic (multiple country sites) and web leads
  • Leverage and collaborate on the strategy for developing global and regional campaigns while working closely with field and channel marketers – applied locally, manage content localization and development – web content, collateral, white papers, case studies
  • Forecast, direct and adhere to marketing budgets to achieve pipeline objectives including the tracking, monitoring and reporting of marketing spend, relative to sales and marketing funnel performance
  • Evaluate, select and manage outside vendors that participate in the development and execution of demand creation programs
  • Work cross-functionally with Sales Leadership, Business Development and others to identify, target and execute events and programs such as industry conferences, seminars, and webinars
  • Manage Marketing Communications and PR calendar in close coordination with the Global Marketing Communications team with input from the Concur EMEA Managing Director
  • Manage a Marketing team of Field and Product Marketing staff to support the generation of pipeline for the EMEA Sales team and to contribute to the greater Concur global priorities/goals
  • Be aware of, and comply with, all corporate and regulatory policies
  • Masters Degree level education 10+ years B2B software/SaaS marketing experience
  • Experience creating and implementing proven successful, thought leadership, demand creation, lead nurturing and pipeline acceleration programs
  • Ability to leverage digital marketing including SEO/SEM
  • Experience in brand management, PR, marketing content development and management
  • Experience with MS Office applications, CRM (Salesforce.com), marketing automation (Marketo or a similar tool), web analytics (Omniture) and business intelligence tools
  • Experience forecasting and managing a marketing budget; building and executing marketing plans; analyzing and reporting on closed-loop, marketing program performance including ROI and ROMI, and running planning and change management processes
  • Strong communication, collaboration and interpersonal skills including influential leadership
  • Flexibility and willingness to prioritize and effectively manage a broad variety of initiatives
  • Cultural awareness and ability to accommodate different time zones
64

Senior Director, Marketing Resume Examples & Samples

  • Develop and execute U.S. commercialization strategy which includes identification of key market issues and opportunities, critical success factors and brand strategies, key tactical programs and product positioning and messaging
  • Develop, oversee and execute brand initiatives for respective channels successfully to attain strategic objectives, including promotional branded and non-branded campaigns and promotional presence at major medical congresses
  • Work collaboratively with sales and market access management to ensure alignment on strategy and implementation of promotional programs
  • Launch new indications and collaborate with Training to communicate label updates and introduce new promotional initiatives to field personnel efficiently and accurately
  • Appropriately contribute to key opinion leader and advocacy development and strategic planning
  • Work collaboratively with key thought leaders, academic institutions, and professional and patient advocacy groups to validate commercial approaches and secure launch readiness for possible new indications in the US
  • Identify market research needs, align on market research plans and translate findings into product strategies and forecasting assumptions
  • Collaborate with Commercial Operations regarding pricing strategy and forecast recommendations
  • Play key leadership role in the development of the annual brand plan, including identification of key issues and opportunities, strategies and critical success factors, tactical initiatives, and advertising and promotion budget
  • Evaluate brand performance against budget to ensure a cost effective allocation of resources and appropriate management reporting
  • Hire, coach, develop, and retain direct reports
  • Inspire, align, mentor, motivate direct reports and other brand team members
  • Demonstrate company values on a consistent basis. Acts, and is accountable for others, in his/her team to act, in compliance with all laws, regulations and policies
  • BA/BS degree in business, marketing or science required
  • Minimum of 7 years of pharmaceutical and/or healthcare experience with a minimum of 5+ years in U.S. pharmaceutical pre-launch and/or in-line marketing
  • Experience in a leadership role within a multi-functional commercial organization is required. Strong, team-oriented leader with excellent communication skills and the ability to influence, lead, negotiate and work effectively at all levels within a matrix and multi-cultural environment aiming towards strategic alignment for commercial success
  • Track record and strong knowledge of successfully defining market issues and opportunities and developing successful marketing campaigns
  • Demonstrated strategic thinking, initiative, creativity with experience in product positioning and messaging
  • Experience in successfully representing the commercial perspective during the regulatory/legal review of promotional materials
  • Ability to complete quantitative and qualitative analyses of complex strategic initiatives, including a demonstrated understanding of the tools and methodologies needed to develop assumptions for business case, market and competitive analysis, regulatory reviews, customer needs and primary/secondary research sources to support hypotheses
  • Experience managing marketing teams including hiring, managing performance and developing skill sets of direct reports
  • Experience in forming and leading teams without clear reporting authority
  • U.S. pharmaceutical sales experience in a specialty market a strong plus
  • Experience in the management of people a strong plus
  • Launch experience in oncology strongly preferred
  • Hematology/oncology commercialization process experience strongly preferred
  • MBA a plus
65

Senior Director, Marketing Resume Examples & Samples

  • Develop strategies across all demand gen channels including SEM, SEO, Email, Events, Content Syndication, Lifecycle marketing, User Conferences, Webinars, Referrals and more
  • Oversee regional marketers to create, run and optimize lead generation and lead nurture campaigns in Marketo
  • Create best practice processes for regional marketers within Marketo and ensure those processes are followed
  • Own reporting on effectiveness of marketing efforts and developing new analytics capabilities that put meaningful data at the center of team decision-making
  • Manage agency relationships
  • Own lifecycle-stage management of leads/contacts across Marketo and CRM
  • Optimize Comcast Spotlight's lead scoring methodology
  • Maximize data integrity
  • Work with leadership to facilitate the adoption of marketing automation across the organization
  • Collaborate cross-functionally to ensure marketing/sales alignment on strategy, resources and KPIs
  • Negotiates complex deals, often at top management level, that affect major aspects of advertising sales performance
  • Continually evaluates and adjusts sales marketing strategies and plans to meet changing advertising and sponsorship sales business landscape, distribution channels, and markets
  • Creates advertising options to stimulate new and continued Advertising Sales spending
  • Implements and enforces approved sales marketing strategies, policies, and procedures
  • Directs Sales/Marketing Managers and staff who execute and support Sales/Marketing programs
  • Supports the Sales force with materials on intended message, collateral, and campaign products/pricing information
  • Evaluates performance of integrated Sales and Marketing programs against desired outcomes
  • Mentors, develops, and directs staff including lower-level management, professionals, and non-exempt employees. Leads and directs groups, providing expertise in the area of Marketing Solutions
  • Generally requires 12+ years related experience
  • Minimum of 7 years in the marketing field
  • Masters Degree or Equivalent
  • Marketing, Communications / Public Relations
  • Experience working cross-departmentally to achieve business results
  • Excellent project management skills
  • Strong analytical, numerical, and reasoning abilities
  • Marketo Certified Expert preferred
  • Expert in using Microsoft Excel
  • Intermediate knowledge of Microsoft Dynamics or similar CRM
  • Experience working in a fast-paced environment with minimal guidance
  • Understanding of brand consistency across a variety of media
66

Senior Director, Marketing Resume Examples & Samples

  • Responsible for the development, implementation and execution of brand strategy, marketing mix and operational plans that optimize sales, patient share and revenue growth in the short and long term for Lenvima in the approved indications for RAI-DTC and aRCC
  • P&L responsibility for the brand; Manage strategic allocation of brand investments to meet financial targets, including net sales and net profits. Makes trade-off decisions and recommends priority activities and investment based on commercial value
  • Develop pre-launch and launch marketing plans to support new indication in uHCC, pending FDA approval, resulting in launch excellence in appropriate patient uptake exceeding expectations
  • Ensure continuous review of product and market performance, competitive intelligence, field force capacity and needs, market research to identify key growth opportunities and hurdles facing the brand; Lead development of appropriate action and contingency plans. Continuously look to identify process improvements and other efficiencies and leading implementation of identified improvements. Role model within the marketing team in driving innovation within the marketing plans and in executing tactics in compliance with company regulations and compliance guidelines
  • Represent the brand with internal and external stakeholders. Ensure appropriate strategic direction is communicated to and executed by internal business partners and external agencies. Acts as brand champion to create focus and enthusiasm both internally and with external customers and agencies
  • Lead cross-functional teams involving Marketing, Sales, Managed Markets, Legal, Medical, PR, agencies, actively soliciting team expertise and input in the development and execution of brand strategies. Liaise closely with Legal, Regulatory and Compliance to execute brand tactics successfully and identify innovative approaches to address unmet needs in the market
  • Attract, recruit and retain diverse marketing talent within the marketing team. Responsible for performance management and personal development of direct reports
  • 12+ years relevant pharmaceutical experience
  • 3+ years US Brand leadership experience in Oncology including brand business planning, P&L management, life cycle planning, finance/forecasting, supply chain management, pricing & reimbursement
  • Oncology product launch experience in past 3 years
  • 3+ years people leadership experience with proven marketing development and career progression of team members
  • Oral Oncolytics experience is preferred
  • Able to integrate business knowledge, financial knowledge and analyses of available information to make sound business decisions. Proven capabilities in applying financial analysis to build business cases that drive quality decision making and management endorsement
  • Ability to solve problems that include many decision makers and carry several options for solutions; Proven capabilities in developing creative approaches and innovative solutions to business challenges
  • Must be a strong strategic thinker, able to assess a range of variables including market trends and opportunities, competition, research progress, etc., in order to craft strong near and longer term marketing strategies. This requires strong analytical skills combined with a strong market orientation to identify breakthrough opportunities
  • Persuasive written and verbal communication skills including skills in developing presentations/business cases for Senior Management review/endorsement
  • Travel is estimated at 30% of time, including some weekend travel
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Senior Director, Marketing Resume Examples & Samples

  • Lead the downstream strategic clinical segment marketing and marketing communications teams
  • Drives the establishment, execution of and reporting against Go-To-Market strategies across the entire portfolio for the country
  • Lead demand generation strategy, execution and performance tracking
  • Lead new product definition and business planning within CX and in conjunction with the global Business Unit
  • Lead definition and completion of the most complex projects
  • Selects sources and monitors business results
  • Lead development of business plans, product positioning in the marketplace
  • Lead product and campaign performance reporting in the USA
  • Design structured product marketing plans from broad concepts and business strategies
  • Lead market research, monitor competitive activity and identify customer needs
  • Manage the relationship and interaction with market analysts
  • BS/BA in related discipline, or advanced degree, formal business qualifications an advantage
  • Demonstrates and applies advanced knowledge of concepts, practices, and procedures for managing complex marketing projects
  • Excellent knowledge of the medical device market and the healthcare environmental changes
  • Demonstrates full understanding and application of management approaches for work direction, motivation, and performance management
  • Typically 15+ years of successful experience in medical device sales and marketing
  • Typically experienced managing multiple exempt-level employees and/or other managers
  • Demonstrates significant knowledge of organization’s business practices and issues faced to the successful completion of complex assignments and problem resolution
  • Objection handling and conflict resolution skills
  • Strong intra-organizational and external contacts, including within function, domestic, global business unit, external vendors and key customers
  • Good understanding of capital equipment sales process
  • Advanced understanding of ultrasound technology
  • 5+ yrs marketing experience in healthcare business
  • MBA or Masters in a related field
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Senior Director, Marketing Operations Resume Examples & Samples

  • Understands overall corporate initiatives, programs and objectives and leverage available resources in planning and execution
  • Develops Marketing Operations strategies to support Marketing’s obtainment of the company’s revenue objectives
  • Leads a team of Directors that drive Marketing Operations Execution, Web and Technology Stack Implementation and Marketing Analytics and Reporting
  • Strategic lead for the development and management of the company’s website to support demand generation goals and alignment with overall brand value proposition and differentiation messaging
  • Leverages and expands the marketing technology stack using existing systems for demand generation programs and campaigns, including Marketo, Eloqua and Salesforce
  • Oversees execution of all Marketing Operations programs that include: digital media, automated demand generation, content syndication, and paid search and nurture programs
  • Manage brand execution, collaborating with Marketing Communications to ensure alignment with brand messaging in all corporate website content and all executed marketing programs
  • Leads the Marketing Analytics and Reporting team; executes closed-loop reporting and analysis programs to meet the reporting needs of multiple cross-functional teams including marketing, finance, product and sales
  • Leads the Marketing Analytics and Reporting team to execute the development of market segmentation, relative targeting and predictive models to support advanced prospect targeting and engagement
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Senior Director, Marketing Resume Examples & Samples

  • Defines success metrics and initiatives to help prepare for scale, automation and optimization. Support the Head of Corporate Marketing, EMEA Europe with planning and spend management for our EMEA Marketing teams (excl. France)
  • Build relationships and collaborate extensively with marketing leads as well as with partners in Marketing Analytics, Finance, Sales Strategy and Accounting. Presents and works with senior executives on strategy, tactical execution and ROI. Owns an internal exec relationship within Marketing and is the marketing liaison for the execution of cross-functional exec priorities
  • Monitors efficacy of programs (ROI) and works with stakeholders to drive actionable outcomes
  • Design, implement, and maintain advanced budget reports and dashboards for budget stakeholders to better understand daily, monthly, and quarterly spend details
  • Lead meetings with regional and functional budget owners to review quarterly and annual budgets. Identify and lead process improvements for the budget to spend process including system automation
  • Motivated self-starter able work independently with ability to keep up in a fast paced environment
  • 6+ years of experience in a Business Operations / Business Systems / Finance / Planning / Strategic Exceptional interpersonal, leadership, and communication skills to work and collaborate with worldwide Marketing teams
  • Understanding and experience in procure to pay end to end process
  • Detail oriented to ensure accuracy in completion of tasks
70

Senior Director Marketing Portfolio Resume Examples & Samples

  • Directs others to resolve business problems that affect multiple functions or disciplines
  • Develop and maintain a deep understanding of the needs of the Medicare consumer and influencers
  • Develop a foundational, but progressive view of the Medicare product portfolio and shifting market dynamics impacting competitors and consumers
  • Drive portfolio expansion and scalability through identifying opportunities to drive successful offerings through enhanced direct-to-consumer channel strategies
  • Provide marketing strategy, direction and process optimization within a matrixed organization
  • Serve as a trusted partner and influencing the development and deployment of portfolio initiatives
  • Act as an escalation point and advocate for the consumer during portfolio discussions, based on insights
  • Manage cross-functional relationships with FP / IS, acquisition / NTM, consumer insights, analytics, product, and sales ops teams to ensure coordinated efforts to maximize results
  • Produce effective best-in-class awareness, education, acquisition and retention strategies to drive LTV
  • Communicate clearly and regularly to stakeholders to drive alignment and execution success
  • Leverage workflow optimization that will improve efficiencies and processes
  • Maintain awareness of marketplace 'best practice' and industry trends
  • Ensure projects are within budget, scope and timelines
  • 8+ years of experience in managing direct-to-consumer marketing with multichannel sales ( Agents, Telesales, Online Enrollment, etc.)
  • Extensive experience planning and implementing strategic initiatives across matrixed organizations
  • Exceptional written and verbal communication skills with ability to communicate and inspire at all levels
  • Works well under pressure, thrives in a multi-faceted work environment
  • Demonstrated strategic skills and the ability to implement strategy across broad organizations
  • Proven track record of displaying ownership, urgency and sound decision making skills
  • Experience manage budgets and timelines
  • MBA or other advanced degree in marketing, new business development, operations, product, digital
  • Product or Portfolio Marketing
  • Healthcare marketing or highly regulated industry experience an asset
  • Marketing Operations experience
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Senior Director Marketing Resume Examples & Samples

  • Leading a team of approximately fifteen marketing professionals, with four direct reports
  • Driving revenue and marketing contribution through tactical and strategic customer acquisition
  • Growing online acquisition through all digital marketing channels including affiliate relationships
  • Fostering a strong and productive working relationship with category leaders. Reacting quickly and creatively to weekly trading challenges, whilst also developing an analytical approach that gets results
  • Growing customer loyalty and driving on-going engagement in web and mobile channels by improving the customer experience
  • Support the growth of the business by driving innovation in new marketing channels and developing propositions to new customers or in new segments
  • Leading and co-ordinating internal and external agency resources to work in partnership with the marketing team
  • Forecasting marketing cost and maximising ROI in line with the P+L. Managing marketing spend in line with forecast
  • Driving a culture of continuous improvement in marketing efficiency
  • Previous leadership experience in a digital marketing role with proven ability to lead, motivate and coach high performance teams
  • Domain expertise preferred in at least one of the following areas: internet businesses, retail and online commerce, local commerce, social networking or mobile
  • International experience is preferred but you are able to work in a large, complex environment
  • Track record of driving commercial success through digital marketing, preferably in a highly transactional environment with significant exposure to mobile
  • Exceptional experience of online marketing, in particular PPC, SEO and Affiliate marketing
  • Strong focus on analysis and a detailed understanding of the performance of the business in a rigorously analytical environment
  • Ability to work effectively with commercial teams
  • Ability to lead and forecast marketing budgets, both cost and derived revenue
  • A consistent track record of developing brand propositions online
  • Strong leadership skills, high level of credibility and commercial acumen, good presentational and organisational skills
  • Degree level education, ideally with post graduate marketing qualification
  • Ability to strive in a diverse, international and matrix-based set-up
  • Strong communication and presentation skills in English and German would be an advantage
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Senior Director, Marketing Resume Examples & Samples

  • Work closely with artists and their representatives to define marketing objectives and oversee campaign execution
  • Strong knowledge of the digital marketplace for music consumption
  • Proven ability to build and manage marketing partnerships
  • Passionate music fan
  • Ability to handle multiple projects and operating effectively in a high pressured environment
  • 8+ years of experience in music marketing, ideally working with catalog artists
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Senior Director, Marketing Technology Resume Examples & Samples

  • Research and propose cost effective marketing technology solutions to address business challenges such as improvement of development, processes and governance standards
  • Performing resource management, forecasting, leadership, and teambuilding
  • Enforce operational excellence and compliance
  • Ensure that production procedure, change management, documentation and control are followed and continuously enhanced
  • Meet with external clients to review account performance, resolve delivery issues and plan future phases of work
  • Manage career paths by coaching and mentoring direct and indirect reports. Contribute to design and continue improvement of our marketing platforms
  • Ideally some experience in a consulting role from sales and systems integration perspective
  • Proven ability to mentor reports and team members
  • 10+ years’ experience with software implementation from requirement through design, development and client acceptance
  • Demonstrated experience leading a team of between 20+ individuals distributed over multiple locations in different time zones
  • Experience with multiple relational and/or no-SQL platforms (Oracle, Netezza, Cassandra etc.)
  • Ability to handle program management across multiple concurrent initiatives
  • BS in Computer Science or related discipline
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Senior Director, Marketing Resume Examples & Samples

  • Redefines brand architecture, positioning, campaign, and other brand elements to enable the development of a strong brand presence with key customer segments
  • Develops branding and creative execution guidelines. Acts as the steward of branding integrity
  • Defines plans, processes, and capabilities needed to institutionalize across marketing platforms and initiatives
  • Defines, creates, measures, and manages multimedia platforms to deliver unified communication and customer engagement to grow patient base, increase partnerships, and build brand advocacy
  • Re-images the Fresenius Medical Care (ultracare-dialysis.com) end to end digital experience, including web design across audiences, media, and social strategy which will lead franchise to the forefront
  • Develops strategy and leads the creation/execution of integrated and personalized CRM programs for key customer types in tandem with Sr. Director, Marketing - Healthcare Providers and VP, Customer Experience
  • Interfaces with cross functional teams to develop and execute product and service marketing strategies consistent with overall marketing strategy
  • Manages and maintains appropriate agency relationships to ensure high engagement and quality deliverables that deliver measureable results which are aligned with core strategy
  • Builds infrastructure to support relationship marketing programs to range of customer types including patients, potential patients, healthcare professionals, etc
  • Directs all direct-to-customer channels to ensure “one face to the customer”
  • Develops consumer database requirements and integration with other systems to enable dynamic and personalized communications with customer segments
  • Defines strategy and implements infrastructure to cross promote services to customer base (ie Rx, Vascular businesses)
  • Partners with VP, Customer Experience to create Customer Experience program and work effectively with cross-functional teams from HR, Leadership Development, Operations, and other departments
  • Defines social strategy/programs/resources and manages ongoing executional requirements which will enable Fresenius to be “in the conversation” in the digital world of dialysis
  • Creates social infrastructure on the corporate and local level, as appropriate, including establishment of processes, procedures, code of ethics etc. for social engagement
  • Defines and manages internal and external resources to ensure appropriate, timely and meaningful engagement
  • Creates scorecards/dashboards and target metrics for programs to support optimization of marketing investments and optimizations
  • Defines analysis solutions to ensure ability to understand/define/refine the customer segments and develop an action plan based on insight into customer behaviors, propensities, needs, and performance of activities
  • Defines measurement plans that provide insight into performance and opportunities related to marketing and sales initiatives
  • Contributes to the development and management of meaningful performance metrics for marketing and sales activities
  • Translates marketing plans into business rules that define how each type of interaction should be handled for each customer segment
  • Drives best practices and continuous improvement programs to achieve and maintain industry leading customer satisfaction/experience metrics
  • Directs comprehensive, ongoing program analysis and reporting to inform business decisions, programs and investments
  • Identifies, proposes, and manages primary research, as needed, to inform market opportunities, creative execution, etc
  • Operates across organizational functions to lead integration of metrics and measurement of program performance
75

Senior Director Marketing Resume Examples & Samples

  • Drives stable, long-term user growth in Germany across mobile, apps and desktop through ROI-friendly acquisition marketing and smart retention programs to drive customer lifetime value
  • Leads the build out of customer-centric, integrated marketing campaigns across all channels and on-site – including co-funding partnerships
  • Puts eBay on top of the consideration set for new and existing buyers in Germany
  • Collaborates with our internal Performance Marketing, CRM and PR teams on strategy and execution
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Senior Director, Marketing, Emerging Brands Resume Examples & Samples

  • Develop and implement brand and business strategies to meet financial objectives. Lead general financial management to deliver financial targets/budgets; including topline, variable margin, marketing budget, and market share goals. Provide proactive, innovative recommendations to achieve business results
  • Provide leadership and creative thinking to the analysis of market trends and competitive activity, and the identification of new market opportunities
  • Oversee analysis and communication of business performance metrics to drive and influence decision making both internally and externally
  • Provide strategic direction to US Sales Organization to drive business at retail, including channel strategy, prioritization and leading customer sell-in
  • BA Marketing or related field, MBA strongly preferred
  • 15+ years of related experience in strategy & execution of brands; experience in the Global Entertainment Business and/or Consumer Goods environment
  • A successful track record delivering programs that meet or exceed corporate financial goals. P&L management experience required, and financial acumen
  • At least 5 years managing high performing teams; Proven experience building and mentoring, and inspiring team
  • Experience pitching and positioning/repositioning a business for success
  • Excellent leadership and team building/management skills, ability to provide clear and concise direction/feedback to external and internal stakeholders, ability to influence others
  • Demonstrated knowledge of growing higher margin businesses in a global economy
  • The ability to be visionary and strategic in thinking as well as tactical in driving execution
  • Expertise at implementation of a fully integrated marketing program
  • Must demonstrate a developed ability to function in a complex, fast paced, demanding and changing environment, as well as possess an entrepreneurial drive and passion for the business
  • A creative and inspirational leader who adds compelling value propositions to product positioning and marketing initiatives and comfortable owning and shaping a global brand
  • Excellent communication and motivation skills with the ability to interact appropriately with senior management, external partners and global cross-functional teams
  • Ability to work with and be seen as a key leader with licensor and outside entertainment partners
  • Extensive strategy & execution background – be able to craft the retail and national marketing strategy from scratch, and implement flawlessly, removing obstacles as needed, organize the activities of the team around the right things
  • Strong project management ability; capable of prioritizing and handling multiple projects simultaneously, under tight time constraints and budget parameters
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Senior Director Marketing Resume Examples & Samples

  • Lead the chronic disease management team and design marketing programs to support regional sales teams and increase customer satisfaction
  • Lead the dissemination of complex product knowledge
  • Design recommendations of the product needs of the customer to product design group
  • Contribute effectiveness by analyzing metrics while investigating price demands of competition
  • Maintain relations with clients by organizing and developing specific growth relationship programs
  • Determine company presence by routine forecasting marketing financials and industry statistical data
  • Expand client portfolios by assessing current and future needs within their structure, needs and scope
  • Evaluate breakdown of competitive market and support build of prospecting lead generation and promotions
  • Co-ordinate and manage KOLs
  • Demonstrates extensive knowledge in field of specialization or multiple disciplines to the successful completion of complex assignments
  • 10+ years of successful experience in POC field
78

Senior Director, Marketing THV Resume Examples & Samples

  • Lead the THV Marketing Function supporting EMEA to achieve TAVI market leadership, market growth and premium pricin
  • Provide full operational leadership to the marketing function for all areas of marketing including setting strategic direction, brand planning, product launch & portfolio management, upstream marketing liaison, therapy development, multi-channel management, clinical and economic value based differentiation, field learning and supporting pricing managemen
  • Own the overall BU marketing plan including all matters related to budgetary oversight, staffing, marketing programs and quality, regulatory & legal compliance
  • Own relevant brand plans, ensuring a clear and aligned fit between the strategy of the BU, the operating plans established by the various marketing channels and the commercial organization and the specific annual investment plans behind tactics and programs
  • Develop marketing strategies and plans to expand the market, sustain market share, launch new products and maintain a company image consistent with global category leadership
  • Develop solid relationships with all Global departments including Global and OUS Marketing, R&D, Logistics, RA/QA, Manufacturing and Customer Service and Business Excellence
  • Maintain and develop relationships with Key Opinion Leaders including owning and leading the relationships with targeted external scientific groups and partner organisations, including Europa, the PCR family of events, ESC, EACTS, The CCP and the EUGMS
  • Critically assess and provide inputs to strategic & operating plan reviews and sales forecasts
  • Provide personal leadership oversight in the performance and development of all staff with a focus on direct-line reporting managers, providing feedback, coaching and performance management as required
  • University Master Degree (MD, PhD, MBA,) with a strong focus on marketing and / or strategy
  • Strong business acumen and med tech expertise
  • Strong organizational skills, with a dynamic analytical approach
  • Ability to identify potential opportunities and threats
  • Working knowledge of a complex matrix organization
  • Self motivation skills and ability to engage others and lead strong potentials and high performers
  • Ability to quickly move from ideas to actions
  • English fluent, other languages a plus
  • Min. 5 years of successful sales and marketing/product management experience ideally in a Pan-European health industry environment
  • Good medical device or pharmaceutical/healthcare industry experience
  • Experience in the field of interventional Cardiology is preferred; with an in depth knowledge of the EU market place and KOL’s being a distinct advantage
  • Background in Sales management would be a plus, with proven skills and results P&L management
79

Senior Director, Marketing & Activation Resume Examples & Samples

  • Work closely with sales and integrated marketing colleagues to create cross-platform marketing programs that support sponsorship sales initiatives and meet client KPIs
  • Collaborate across divisions including digital, talent, designer divisions content producers to develop innovative ideas and marketing programs that support sponsor programs
  • Work closely with 3rd party vendors in the execution and implementation of brand activations including social media, ad products and marketing/digital production partners
  • Manage client relationships and expectations throughout the development and execution of programs
  • Manage the day-to-day work flow, planning, timelines, costs to ensure that all project needs are met on time and within budget
  • Follow industry insights and trends for assigned categories and share updates in department meetings
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Senior Director, Marketing Resume Examples & Samples

  • Tolerates Ambiguity
  • Comfortable with Top Management
  • Informing
  • Integrity
  • Interpersonal Savvy
  • Leadership Skills
  • Organizational Ability
  • Professional
  • Responsible
  • Excellent written Communication
  • Multi-Tasker
  • Bachelor’s degree in Business, Marketing, and/or Communications preferred
  • Minimum 3 to 5 years’ experience in Marketing/Product Management preferably in the music industry
  • Good working knowledge of Word, Excel, MS Office, Mailchimp and Powerpoint
81

Senior Director, Marketing Resume Examples & Samples

  • Partners with service line clients and the creative team to develop a comprehensive marketing strategy and supporting editorial calendar that drives the right level of engagement and growth for top-line sales
  • Oversees written and oral communication and the ability to obtain information, apply knowledge of the business, manage the external perspective, edit, and communicate effectively
  • Oversees design and digital development and the ability to leverage technologies in interactive strategy, trend monitoring, and SEO to advance marketing strategy
  • Drives team expertise to deliver effective marketing tools that exhibit expertise in services and disease states, demonstrate awareness to the competitive environment, showcase a clear understanding and appreciation for Diplomat’s customer personas, and maintain brand integrity
  • Accountable for a broad knowledge of the healthcare industry and related regulatory, legal, compliance, and policy requirements
  • Directs Diplomat’s opinion development in government affairs interests at the state and federal level and ensures that government relations activities are coordinated within the enterprise
  • Oversees the development of marketing solutions following the agile methodology to meet business complexities and leverage the power of marketing to drive sales
  • Responsible for integrating diverse channels of advertising, meeting and conference planning, media planning, and services promotion, into the overall marketing strategy to effectively promote the organization
  • Responsible for the maintenance of a good corporate image and exhibits skill in interacting with media regarding services, promotions, and issues
  • Responsible for building trust and partnerships to enhance Diplomat’s reputation, drive cultural alignment, and support critical decision making for sustainable, transformational change in the local community
  • Leverages internal development process and corporate communication to convey messages and influence employees to inform, engage, and align with business strategy
  • Oversees regular audits, reporting, forecasting, and analysis of client project and toolkit performance, as well as team delivery, and makes recommendations on optimization and improvement plans
  • Accountable for the broad knowledge of organizational finances and their impact on department business decisions in budgeting spend allocation to effect change and managing to plan
  • Responsible for participation in professional societies and activities related to the specialty pharmacy industry in general and the marketing profession in particular
  • Behave Ethically: understand ethical behavior and business practices, and ensure that own behavior and the behavior of others is consistent with these standards and aligns with the values of the organization
  • Build Relationships: establish and maintain positive working relationships with others, both internally and externally, to achieve the goals of the organization
  • Communicate effectively: Speak, listen and write in a clear, thorough and timely manner using appropriate and effective communication tools and techniques
  • Creativity/Innovation: develop new and unique ways to improve operations of the organization and to create new opportunities
  • Focus on Client Needs: anticipate, understand, and respond to the needs of internal and external clients to meet or exceed their expectations within the organizational parameters
  • Foster Teamwork: work cooperatively and effectively with others to set goals, resolve problems, and make decisions that enhance organizational effectiveness
  • Lead: positively influence others to achieve results that are in the best interest of the organization
  • Make Decisions: assess situations to determine the importance, urgency and risks, and make clear decisions which are timely and in the best interests of the organization
  • Organize: set priorities, develop a work schedule, monitor progress towards goals, and track details, data, information and activities
  • Plan: determine strategies to move the organization forward, set goals, create and implement actions plans, and evaluate the process and results
  • Solve Problems: assess problem situations to identify causes, gather and process relevant information, generate possible solutions, and make recommendations and/or resolve the problem
82

Senior Director, Marketing Technology Resume Examples & Samples

  • Managing teams (including direct, indirect and matrixed) and project timelines for build and manage environments, extremely detailed oriented and drive via detailed metrics
  • Must be able to lead a team supporting one or more clients and understand delivery standards
  • Provide technology delivery leadership in the organization accountable for P&L and time tracking, overall program delivery ownership
  • Manage career paths by coaching and mentoring direct and indirect reports
  • Contribute to design and continue improvement of our marketing platforms
  • Ideally some experience in the Retail Industry Sector
  • Experience with campaign tools like Unica or similar
83

Senior Director Marketing Resume Examples & Samples

  • Leading the entire EMEA Marketing function including a team of 15-20 employees: technical marketing managers, marketing communications, public relations, social media, lead & demand generation, and customer and business intelligence
  • Continue to further the digital marketing efforts as it relates to a wide range of demand generation activities
  • Planning, directing, coordinating, and executing measurable regional field marketing plan to achieve sales objectives and revenue targets for all channels in the EMEA
  • Developing go-to-market strategy in concert with Vice President of Sales EMEA
  • Working with Central Marketing and Product Line Management to manage new product launch planning and execution for the EMEA
  • Working with Central Marketing to plan and deliver promotional programs (awareness, demand generation, sales incentive) to achieve expected results
  • Supporting development and delivery of sales training tools to enable account managers and field application engineers to effectively position and sell the company’s products
  • Supporting the planning and delivery of partner programs including co-op programs and marketing efforts of channel partners, to generate leads and orders for the company
  • Directing the planning and delivery of PR and web marketing campaigns to maintain distinct market positioning, and to drive brand preference and customer loyalty
  • Supporting direct key account lead generation and competitive intelligence
  • Collaborating with Central Marketing functions responsible for global web, brand, and advertising execution
84

Senior Director, Marketing Operations Resume Examples & Samples

  • Provides dependable advice and consultation to the Marketing leadership team, leveraging marketing performance data
  • Assists the organization in achieving marketing alignment with the corporate strategy
  • Orchestrates the annual and ongoing marketing planning process (e.g. milestones, participants, actions, templates, calendar), ensuring marketing’s goals are aligned with sales and product / solution objectives
  • Executes within the marketing automation platform (Eloqua) to deliver campaigns per the request of and in partnership with the Demand Center function
  • Develops and delivers standardized, consistent, credible, benchmarked metrics and dashboards that demonstrate marketing return on investment
  • Leads data strategy development and participates in infrastructure deployment, including technology decisions and marketing process governance
  • Owns day to day operational processes and associated execution (e.g. account creation, response/list loading, data acquisition)
  • Delivers effective change management and communications for technology implementation, data policy and process re-engineering within marketing
85

Senior Director Marketing Resume Examples & Samples

  • Provides exceptional leadership to marketing staff (including marketing managers and product specialists) to
  • Ten (10) years of marketing and product management experience within the medical device industry and implant knowledge is preferred. A combination of marketing and sales management experience is preferred
  • Demonstrated ability to develop and execute a franchise strategy. Experience managing product P&L
  • Excellent communication and facilitation skills, and experience managing KOL forums
  • Ability to influence at all levels in an organization; excellent collaboration and negotiation skills
  • Innovative approach with self-motivation and resiliency
86

Senior Director, Marketing Resume Examples & Samples

  • In coordination with product managers, develops product proposition strategy and campaign briefings for use by agency partners and across internal marketing disciplines
  • Ensures integration across marketing disciplines by acting as central strategist and message coordinator for retail, digital and PR teams
  • Develops and maintains process for cross-disciplinary sharing and message consistency
  • Guides external media and creative agencies; Ensures advertising agency is delivering quality work related to creative, estimates, timelines, reporting and other necessary tasks
  • Ensures media agency is delivering on expectations in a timely fashion including estimates, plans, buys, reporting, invoicing and other aspects of agreed to performance requirements
  • Oversee the annual business planning process and develop final plan to be shared with key internal / external stakeholders
  • Develop and propose marketing spending allocation by channel to align with the overall strategies and goals set for the department through the annual business
  • In coordination with Finance, tracks spending by Marketing, Sales and Corporate Social Responsibility
  • Understands consumer segments by attending focus groups, being immersed in research findings and being actively engaged in field activities
  • Maintains, tracks, files, and publishes all campaign elements, ensuring compliance with state regulation and retention policies
  • Develops case studies as way of chronicling best practices after each marketing initiative
  • Conducts Advanced Notification meetings to ensure lottery partners understand ongoing activities
  • Performs other required tasks as assigned
  • 10-15 years’ experience with at least 6-8 years of management experience and 6 years in creative or strategic marketing overseeing aspects of Product Management
  • Business-to-Consumer marketing experience within a fast-paced retail environment is required
  • Lottery experience preferred
87

Senior Director, Marketing Operations Resume Examples & Samples

  • Manage a team of 10 direct reports
  • Bachelor's degree in marketing, mathematics or business or equivalent relevant experience; MBA preferred
  • Experience with Aprimo, Unica, Neolane, SAS or other campaign management software solutions is preferred
88

Senior Director Marketing Innovation Resume Examples & Samples

  • 15 years of marketing/innovation experience with a focus on innovation and brand development
  • Practical Innovation experience - driving an innovation process from conceptualization through to launch
  • Brand Development: Understanding of the key fundamentals to developing a brand positioning and all elements of the marketing mix that support the brand. Developing brand architecture, brand guardrails and areas where brand stretch is possible
  • Strategic Thinking: Ability to think about the bigger picture and set the strategic vision for others to follow
  • Project/Stage Gate management - Experience navigating a cross-functional organization, developing execution plans, and managing innovation process works from early R&D to market hand-off
  • Global experience OR interest/curiosity for learning about other countries/cultures
  • Must be willing to travel 20% of the time
89

Senior Director, Marketing Operations Resume Examples & Samples

  • Accelerate eBay's Marketing effectiveness, globally, across channels ranging from digital (email, app notifications, paid social, paid search, affiliates, etc) to emerging (SnapChat, FB Messenger, etc) to traditional like print, radio, television
  • Provide data-driven recommendations to leverage existing operational capacity and expand/adjust to the needs of the business
  • Thought partner with multiple executives and teams (Product, GCX, BUs) to provide proactive recommendations for marketing delivery. Within marketing, work with channel owners and CMOs to improve business performance by providing scalable solutions to deliver personalized marketing communications
  • Supervise ~160 marketing operations professionals in various locations (San Jose, Prague, Zurich, London, Berlin) across a few key functional areas while partnering closely with channel owners, CMOs, CFOs and other key executives across the company
  • Own the development and implementation of a process that leads to execution of retail, seasonal and programmatic marketing campaigns prioritized by Global Growth and BU leadership
  • Act as custodian of quality, drive a culture of continuous improvement, lean resource utilization and excellence in operations
  • Success in this role will mean that Global Marketing Operations is a reliable partner to the business, consistently delivering inspiring digital marketing communications around the world and in scalable ways
  • A business professional with exceptional functional expertise in digital marketing & operations, and a record of building high trust relationships with the business
  • Proven collaborative approach, whom openly shares information and is receptive to the ideas of others
  • Creating and cultivating networks of people across a global and within a matrix organization
  • Comfortable with executive-level presentations and influence, as well as diving deeper into problem-solving with the team
  • Analytical data-driven mindset, as well as a business mindset to partner on how to drive the business
90

Senior Director, Marketing, SMA Resume Examples & Samples

  • Define and drive the business goals for the product by delivering high quality brand strategic plans for the SMA business (i.e. 5 year brand plans coordinated across medical and market access functions)
  • Set goal based priorities for the team and each individual team member to ensure alignment with the broader marketing group
  • Global Launch: Ensure global and affiliate launch readiness for the product around the world
  • Identify future market dynamics and opportunities to guide/refine the global strategy (integrating competitive analysis)
  • Work closely with affiliates to integrate global strategy for local market execution in order to achieve brand revenue and market share targets
  • Partner with Global Finance to understand regional performance dynamics and to evaluate business opportunities. Develop, track, and assess key brand performance metrics. Ensure crisp delivery of metric summaries to leadership
  • Set and manage the global marketing budget with discipline
  • Ensure consistent branding and messaging platforms across Affiliates, while considering local market dynamics
  • Contribute as a thought leader on cross-functional SMA strategy projects that require input from and have implications on functions outside of commercial (E.g. SMA strategy, LCM, publications, Communications team etc)
  • Cultivate and maintain strong relationships, and demonstrate thought leadership with global cross-functional partners and the Program Team
  • Prepare brand for competitive product launches. Conduct in-depth competitive assessments in partnership with Business Intelligence team. Create contingencies plans. Communicate plan of action with Affiliates
  • Navigate senior levels of the organization and cultivate relationships to secure resources and commitment for key functional initiatives
  • Recognize the need for cross-functional initiatives. Partner with and hold accountable all functions that contribute to the brand results
  • Understand pricing and reimbursement dynamics across markets to identify access obstacles in context to the launch strategy of product and the life cycle strategy and plan. Partner with the Global Access team to develop recommendations that address market challenges
  • LI-COM1
  • 10-15 years of commercial and marketing experience in the pharmaceutical or biotechnology industry. Global marketing experience highly preferred. Affiliate in-line marketing experience is preferred, but not required
  • Ability to identify priorities, align strategic and tactical plans and motivate a team of direct reports and cross-functional partners is required
  • Experience in development and execution of marketing strategies is a requirement
  • Experience in rare disease markets a benefit
  • Experience in managing commercial partnerships
  • Proven record of driving brand growth despite heavily competitive marketplace
  • Strong leadership, planning and organization, analytics, decision making and problem solving skills
  • Demonstrated success in cross-functional leadership and influencing skills
  • Excellent communication/coordination/interpersonal skills, including the ability to effectively write and deliver presentations to professionals at all levels within BIIB and amongst our customer base
  • Must exhibit leadership skills and ability to perform in fast paced environments. Self-starter who functions well independently or within a team
91

Senior Director, Marketing Resume Examples & Samples

  • 5+ years of marketing experience at a local station with a demonstrated ability to proactively lead marketing initiatives
  • Knowledge of and/or ability to speak Spanish
  • Previous experience managing direct reports
  • Creation and supervision of presentations for the SVP
  • Creative thinker and ability to collaborate in a creative environment
  • University degree required
  • Learn/expand knowledge of relevant software: Cision, Lexis Nexis, Excel, Photoshop, Powerpoint
  • A strong writing background is required as is knowledge of promo production
  • Applicants should be self-starters, enthusiastic, flexible, outgoing, professional, detail-oriented and be able to think on their feet
  • Team-player with previous exposure to senior level executives and managers
92

Senior Director, Marketing Resume Examples & Samples

  • Develop integrated multi-channel marketing plans targeting specific audience segments and destinations to achieve key business metrics and ROI
  • Manage and grow a team of marketing experts to deliver best in class marketing strategy and tactics in North America
  • Budget management and spend allocation for media mix based on country/brand revenue goals and market growth potential as well as strategic planning
  • Activate our owners and partners to drive usage of the HomeAway platform and new listings
  • Launch new and unique pilot marketing programs to explore new business opportunities in the region
  • Evolve company events and sponsorship strategy in North America to bring the brand to life, engage new customers and current vacation rental suppliers
  • Drive Brand Awareness and Consideration in the region including growth against competition
93

Senior Director, Marketing Resume Examples & Samples

  • The ideal candidate will have at least 10+ years of B2B marketing experience
  • Bachelor’s Degree required, MBA preferred
  • Knowledge of the Energy Management industry a plus
  • Demonstrated track record in the following
  • Great understanding of marketing excellence activity sets: market analysis/research, customer/prospect profiling, segmentation, lead generation
  • Brand Management for both external and internal viewpoints
  • Insight on best practice market research and data analysis and applying to marketing activities
  • Strategy and design of prospect and customer engagement materials
  • Customer focused behaviors
94

Senior Director, Marketing Initiatives Resume Examples & Samples

  • Understanding the current Smart Source incentive and shelf media platforms: Being the voice of the shopper’s experience, and understanding how industry trends and business needs can shape the next generation of our platforms
  • Accountable for the ST growth initiatives for core product platforms: This leader articulates the ST growth strategy and priority initiatives, partnering with business line owners of FSI/Media, In-store and Digital, and connecting the dots across the portfolio for integrated solutions
  • Being a thought leader contributing to a cross-functional team (including Sales, Finance, Operations, Product Development, Technology) in order to scale and launch priority growth initiatives as part of our ongoing business cycle
  • College Degree in Business or General Management; MBA preferred
  • 10+ years of brand management/development experience
  • Agile learning, growth mindset and capability required
  • Understanding of enterprise business cycles and innovation process, and how to launch initiatives at scale
  • Willing to travel on occasion to NAM’s other offices or for relevant internal or client events
95

Senior Director, Marketing Resume Examples & Samples

  • Directs the operations of the Marketing Department ensuring that the
  • Bachelors Degree in business or marketing. MBA preferred
  • Minimum of 10 years marketing experience including several years managing a team
  • Substantial vendor management experience is required with annual billing of at least $5 million
  • Excellent communications, presentation, writing and interpersonal skills are required
  • Significant experience leading the development of brand positioning is highly desirable particularly in an entrepreneurial, fast growing organization
  • Significant experience in online marketing is highly desirable
  • Experience leading the creative development process and program execution
96

Senior Director, Marketing Resume Examples & Samples

  • Bring your proven marketing demand generation and channel leadership, acumen and expertise to lead the Small and Midsize Business Marketing team to successfully forecast define strategies and execute data-driven integrated marketing programs that reliably deliver the pipeline needed to achieve both market share and sales goals
  • Implement champion-challenger strategies to maximize the output of the highest performing programs while continually adapting to market and competitive conditions by testing and replacing underperforming campaigns and programs
  • Lead a shared service-style organization that works effectively, cross-functionally and within a matrix organizational structure to partner and collaborate with specialized marketing functions to develop a comprehensive Demand Generation and Channel marketing plan and successfully execute at every stage of the buyers journey from initial awareness through conversion
  • Lead, coach, develop and support the growth of a world-class marketing team that scales, evolves and thrives as the business grows and the market matures
  • Drive targeted marketing initiatives that achieve their forecasted results and can be relied upon by the sales organization to deliver quality pipeline that delivers high conversion rates and revenue goals
  • Infuse marketing vision and expertise based on your prior success leading successful nurture programs, lead scoring initiatives, integrated marketing campaigns, high performance/high results campaigns with record-breaking ROI, revenue or market penetration results with rapid delivery and response times
  • Proven business thinker with solid strategic skills and capacity to understand the business from a market and P&L perspective
  • Proven track record of driving lead generating activity, which resulted in increased revenue
  • Ability to work cross functionally with peer group of senior and executive leadership in order to achieve goals
  • Background or capabilities in people development, growth, and building a corporate culture through training, objectives and coaching, and corporate compensation planning
  • Financial modeling and analytical skills for the development of offers (pricing and margin analysis)
  • Effective at coordinating efforts across a diverse organization in the execution of key initiatives
  • Minimum of twelve years in a sales/marketing management position with experience in business to business marketing of cloud or high technology products or services
  • Experience delivering solutions in a services model to SMB clients is desired
  • Solid CRM, Analytic and marketing automation background (Salesforce.com, Eloqua or Marketo, lead scoring, predictive analytics tools)
  • BS/BA in Marketing or equivalent experience; MBA is strongly preferred
  • Ability to pass a background check
97

Senior Director Marketing Resume Examples & Samples

  • Develops unique marketing programs and strategies which build upon the broader mid-market GTM strategy
  • Develop and implement all field marketing activities within own business area to ensure achievement of short and long term business objectives, increased profit and market control
  • Is accountable to weekly and monthly business reporting for marketing enabled pipe, and reports on this on a weekly/monthly basis to the Sales Director/Vice President
  • Is a key spokesperson for the marketing organisation within his/her pillar
  • Aligns closely with the digital marketing organisation for the implementation of campaigns
  • Leads and provides insights into digital and marketing content for key product pillars
  • Develops a total understanding mid-market target audience and data opportunities
  • Contributes to the line-of-business and geography marketing strategy
  • Actively develops new approaches and opportunities for expanding company business base
  • Acts as a liaison with senior management to ensure that marketing activities are in support of sales plans
  • Directs marketing resources and budget to be deployed using the most appropriate marketing mix for the line-of-business and/or the geography
  • Manages relationships with major suppliers, agencies, customers, industry associations and government representatives to achieve marketing objectives
  • Leads a strong and accountable marketing team across APAC
  • Develops strong, trusting relationships between Sales Leadership, DDG, PR and pillar leader stakeholders, providing leadership and support to his/her own team
  • Provides effective performance management: sets clear goals for all staff, provide regular feedback on performance and conduct a formal appraisal at the conclusion of the fiscal year
  • Manages the activities of the staff according to overall marketing strategies and budgets
  • Implements organizational changes in line with changing business & market needs
  • 10-15 years full-time experience in mid-market sales / marketing
  • Hands-on with the numbers, able to present leads/pipeline/revenue funnel
  • IT marketing experience required
  • Solid understanding of social media and the digital landscape of the future
  • Experience delivering mid-market messaging using storytelling to define and produce a marketing solution
  • Strong communication, relationship management, organizational and project management skills
  • Ability to identify opportunities for growth
  • P&L experience/knowledge
  • Bachelor's degree or equivalent in a related field
98

Senior Director, Marketing Resume Examples & Samples

  • Provide strategic leadership for brand architecture and positioning
  • Drive audience and engagement/retention to MLG products through social, paid media and other digital channels
  • Create and maintain a strong executive team presence and work collaboratively with other teams
  • Partnering with Finance and Business Intelligence to define key performance metrics
  • Prioritize resources, make data-driven decisions and deliver against success KPIs
  • Work closely with colleagues across Activision Blizzard to lead integrations and collaborate on esports initiatives
  • Hiring, mentoring and managing consumer marketing and audience development teams
  • Manage agency relationships as necessary for marketing initiatives
  • 10+ years of experience in marketing, with a major emphasis in consumer marketing focused on brand building, social and email with a media brand
  • Strong multi-channel, digital marketing experience launching original content
  • Deep understanding of social media platforms
  • Experience utilizing data-driven user and platforms insights in marketing campaigns and creative
  • Expert level presentation skills to all audience levels
  • Bachelor’s degree in Business, Marketing or a closely-related field
  • Equal parts creative and scientist, with an appreciation for building a marketing team with bench strength in both
  • A tendency toward inspirational ideas that stretch imaginations
  • MBA from a top-tier institution
  • Active gamer and gaming enthusiast
  • Cover letter