Senior Mgr Marketing Resume Samples

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Guide the recruiter to the conclusion that you are the best candidate for the senior mgr marketing job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired. Read the complete guides below for more details.

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SG
S Green
Sasha
Green
30321 Katelin Centers
San Francisco
CA
30321 Katelin Centers
San Francisco
CA
Experience Experience
09/2014 – present
Detroit, MI
Senior Mgr., Customer Engagement Marketing
Senior Mgr., Customer Engagement Marketing
09/2014 – present
Detroit, MI
Senior Mgr., Customer Engagement Marketing
09/2014 – present
  • Review marketing research and industry trends in order to identify new opportunities to engage customers
  • Supervisory responsibility for Manager, Customer Engagement
  • Review sales data and product usage metrics in order to develop goals, identify opportunities and recommend engagement programs designed to increase sales and product adoption
  • Collaborate with Product Management team to identify opportunities to leverage programming themes/interests/trends in order to increase awareness and usage of Video on Demand, Spectrum TV App and programmer apps
  • Manage vendor relationships and oversee development of the monthly Video on Demand tactics including: bill insert/guide, the Barker channel, spectrumondemand.com and monthly e-mail
  • Oversee Engagement Expense budget
  • Work with marketing and technology teams in prioritization, design and development discussions that will grow self-serve transaction rates within the app
04/2012 – 06/2014
Houston, TX
Senior Mgr-digital Marketing
Senior Mgr-digital Marketing
04/2012 – 06/2014
Houston, TX
Senior Mgr-digital Marketing
04/2012 – 06/2014
  • Foster a positive, productive, and innovative environment within the team with a focus on growing and developing each team member to their full potential
  • Leverage data to deeply-understand the performance of each self-serve transaction in the mobile app and translate that into strategic recommendations to senior leadership
  • Identify significant short and long-term opportunities based on research, analysis of data and Voice-of-the-Customer and a strategic view of the direction of the company and the industry
  • Work with the growth team to drive app adoption and usage strategies via market facing programs and campaigns
  • Combine data and insights to develop strategies that can help Verizon reduce call in rate and assisted transactions
  • Analytical, data driven decision-maker
  • Manage a short and long term service roadmap which will deliver on organizational goals and KPIs
07/2008 – 02/2012
Dallas, TX
Senior Mgr Segment Marketing
Senior Mgr Segment Marketing
07/2008 – 02/2012
Dallas, TX
Senior Mgr Segment Marketing
07/2008 – 02/2012
  • Manage a team of individuals to tactically execute on the plans strategy throughout the year
  • Execute individual program goals and measurement criteria, as well as allocating budget
  • Work closely with the business Vice Presidents to understand and initiate the business strategy that will guide the marketing plan
  • Perform other duties as assigned
  • Attend all weekly GTM launch team meetings for new initiatives and segments as assigned by Senior Director
  • Interface with leaders across the company to increase awareness and focus on the My Verizon application and the team’s service goals and objectives
  • Identify opportunities for service-to-sales transactions within the app
Education Education
Bachelor’s Degree in Marketing
Kent State University
Bachelor’s Degree in Marketing
Skills Skills
  • Identify opportunities across Verizon to improve the self-service experience within the My Verizon app
  • Work with marketing and technology teams in prioritization, design and development discussions that will grow self-serve transaction rates within the app
  • Combine data and insights to develop strategies that can help Verizon reduce call in rate and assisted transactions
  • Ensure a flawless experience for all service transaction flows within the app
  • Lead and hold accountable a team of managers to establish and deliver on KPIs and aggressive call in rate reduction goals
  • Drive innovative projects and thinking within the app service team to create unique service experiences and call in rate reduction opportunities
  • Leverage data to deeply-understand the performance of each self-serve transaction in the mobile app and translate that into strategic recommendations to senior leadership
  • Identify significant short and long-term opportunities based on research, analysis of data and Voice-of-the-Customer and a strategic view of the direction of the company and the industry
  • Manage a short and long term service roadmap which will deliver on organizational goals and KPIs
  • Constantly ensure that all strategic projects and optimizations come together to create a world class customer experience
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1

Senior Mgr, Digital Customer Rel Marketing Resume Examples & Samples

  • Lead upgrade and retention initiatives for residential digital properties, including xfinity.com and my.xfinity.com
  • Build partnerships with team members across digital team, marketing, finance, product teams and operating Divisions
  • Exceptional analytic skills to understand trends to develop performance response plans experience with Adobe analytics suites, a plus
  • Support product development enhancements to improve customer shopping experience
  • Digital marketing experience a must, from client side or from work in an advertising agency ability to build marketing campaigns to address customer needs Consistent exercise of independent judgment and discretion in matters of significance
  • Strong management & interpersonal communication skills
  • Experience in providing executive summaries, readouts and presentations
  • Demonstrated organizational capabilities and self-initiative
2

Senior Mgr Segment Marketing Resume Examples & Samples

  • Develop detailed plans to reach company segments, prioritize targets, and determine tactical mix needed to reach the target with offers and calls to action
  • Develop a thorough understanding and articulation of the assigned market opportunity including market share, the competitive set, unique company differentiators, and customer/target needs
  • Execute individual program goals and measurement criteria, as well as allocating budget
  • Manage a team of individuals to tactically execute on the plans strategy throughout the year
  • Work closely with the business Vice Presidents to understand and initiate the business strategy that will guide the marketing plan
  • Attend all weekly GTM launch team meetings for new initiatives and segments as assigned by Senior Director
3

Senior Mgr, Outbound Marketing Resume Examples & Samples

  • 8+ years of experience designing and executing highly visible online customer experiences
  • Leadership experience with direct reports, including performance management and development
  • Strong analytical and quantitative skills; ability to use hard data to from opinions and make recommendations
  • 8+ years of experience in marketing or product management roles
  • Strong analytical / quantitative skills: ability to evaluate your content in an unbiased fashion and take appropriate actions
  • Demonstrated skills in creating and fostering complex processes with multiple business owners, making trade-offs against business priorities
  • Experience in retail/channel marketing, preferably with outbound messaging (Push, Messaging, Email)
  • Entrepreneurial spirit / ability to try different things with minimal direction
  • Track record of success and ability to evaluate and prioritize multiple projects in a dynamic environment
  • Advanced Excel skills and experience handling large amounts of data
  • Ability to learn our in-house tools quickly
  • Familiarity of content management applications is a plus
4

Senior Mgr-digital Marketing Resume Examples & Samples

  • Identify opportunities across Verizon to improve the self-service experience within the My Verizon app
  • Work with marketing and technology teams in prioritization, design and development discussions that will grow self-serve transaction rates within the app
  • Combine data and insights to develop strategies that can help Verizon reduce call in rate and assisted transactions
  • Ensure a flawless experience for all service transaction flows within the app
  • Lead and hold accountable a team of managers to establish and deliver on KPIs and aggressive call in rate reduction goals
  • Work with teams across the business and ensure the correct projects are being funneled into the service roadmap based on ROI and strategic need
  • Drive innovative projects and thinking within the app service team to create unique service experiences and call in rate reduction opportunities
  • Leverage data to deeply-understand the performance of each self-serve transaction in the mobile app and translate that into strategic recommendations to senior leadership
  • Identify significant short and long-term opportunities based on research, analysis of data and Voice-of-the-Customer and a strategic view of the direction of the company and the industry
  • Manage a short and long term service roadmap which will deliver on organizational goals and KPIs
  • Constantly ensure that all strategic projects and optimizations come together to create a world class customer experience
  • Oversee numerous projects with competing priorities and resources; work with contractors and vendors as needed
  • Work with the growth team to drive app adoption and usage strategies via market facing programs and campaigns
  • Identify opportunities for service-to-sales transactions within the app
  • Foster a positive, productive, and innovative environment within the team with a focus on growing and developing each team member to their full potential
  • Interface with leaders across the company to increase awareness and focus on the My Verizon application and the team’s service goals and objectives
  • Must be highly invested in the success of your team and the entire organization
  • 5+ years’ team leadership experience leading a team of marketing professionals to proven results
  • Understanding of the Android and iOS application marketplace and ecosystem a plus
  • Experience working in an Agile product development environment
  • Analytical, data driven decision-maker
  • Ability to understand and create financial business cases
  • Must be organized and able to juggle numerous shifting projects and priorities from day to day
  • Advanced proficiency with Access/Excel/Word/PowerPoint
5

Senior.mgr, Product Marketing Resume Examples & Samples

  • Five plus years experience in wireless telecommunications industry focus on engineering work of handset development, or component marketing background is required
  • Strong written and verbal communications in English and in Chinese (Mandarin)
  • Outstanding communication, execution and interpersonal skills
  • Being self-motivated, initiative and creative
  • Work well with a multi-cultural and diverse work force
  • With good analytical capability
  • Strong technical background, is highly preferred - Management of an OEM or supply chain development experience is preferred - Experience of working in the semiconductor industry and good relationship with OEM/institutes/vendors is preferred - Experience with product management and/or project management is a plus
  • LI-APAC
6

Senior Mgr-digital Marketing Resume Examples & Samples

  • Manage and develop a team of 4-6 employees responsible for the B2B self-serve portal
  • Responsible for driving the 2-5 year roadmap of functionality across the platform
  • Maintain strong alliances / partnership with IT, Business and Government Customer Operations (BGCO) and Sales stakeholders to drive awareness of portal capabilities and utilization of the portals
  • Partner with cross functional teams (product, marketing, pricing) to understand departmental goals and strategy and align portal strategy and targets
  • Lead overall team to achieve business priorities and key department KPIs
  • Establish priorities, processes and activities to meet project completion dates for cross-functional initiatives
  • Participate in budget planning and provide input that is accurate and timely to support the teams collective 3 million budget
  • Evaluate roadmap and develop short- and long-term staffing plans
  • Use advanced research skills to understand complex industry trends and best practices and uses this knowledge gained through research to drive the strategy. This may include procuring new tools or software to advance the portal as well as evolve the team staffing and support model
  • Responsible for all aspects of the self-serve experience including strategy, design, roadmap development and customer experience
  • Engage in executive escalations and assist with troubleshooting and use strong system knowledge to develop creative solutions to meet customer expectations
  • Monitor team and departmental processes and identify areas of opportunity. Employee will champion change and drive continuous improvement to ensure the team operates efficiently and effectively
7

Senior Mgr., Customer Engagement Marketing Resume Examples & Samples

  • Review sales data and product usage metrics in order to develop goals, identify opportunities and recommend engagement programs designed to increase sales and product adoption
  • Partner closely with internal teams, programmers and studios to develop roadmaps based on customer needs, past performance, seasonality, key programming events and product enhancements or launches
  • Develop integrated tactical plans utilizing TV, Social Media/Digital, E-Mail and bill marketing as appropriate in order to increase customer awareness
  • Work across cross functional teams to communicate the tactical plan, develop tracking and customer Call to Action/landing experience
  • Collaborate with Product Management team to identify opportunities to leverage programming themes/interests/trends in order to increase awareness and usage of Video on Demand, Spectrum TV App and programmer apps
  • Prepare monthly sales, product usage and campaign performance recaps to share with leadership and cross functional teams, and develop appropriate recommendations based on these results
  • Review marketing research and industry trends in order to identify new opportunities to engage customers
  • Supervisory responsibility for Manager, Customer Engagement
  • Manage vendor relationships and oversee development of the monthly Video on Demand tactics including: bill insert/guide, the Barker channel, spectrumondemand.com and monthly e-mail
  • Oversee Engagement Expense budget
  • Demonstrated leadership of direct reports
  • Demonstrated experience leading large cross-functional teams
  • Highly collaborative and skilled at building and maintaining relationships with internal stakeholders, vendors and programmers/studios
  • Highly organized, able to manage to deadlines and quickly adapt to changing events in order to drive results
  • Prior demonstrated experience working with a variety of mass media, digital and direct marketing tactics
  • Ability to think strategically; analyze and interpret data to make recommendations based on expertise
  • Knowledge of cable television, high speed Internet and phone products and services strongly preferred
  • Exceptional communication and organizational skills, including the ability to present results and recommendations to all levels of the organization
  • Ability to work well with people from all levels of the organization, many different disciplines and varying degrees of technical and business experience
  • Ability to manage and foster change
  • Supervisory experience or demonstrated experience leading teams: 4+ years
  • Integrated Marketing management: 10 years
  • Project Management: 6+ years
  • Product marketing and/or programmer relations experience
  • Proven experience designing, executing and measuring integrated marketing campaigns